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Ceremony to Highlight World Trade Week & to Present "E-Star" Awards 5/23/90 [OA 5374]
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Ceremony to Highlight World Trade Week & to Present "E-Star" Awards 5/23/90 [OA 5374]
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Originally Processed With FOIA(s): FOIA Number: S S FOIA MARKER This is not a textual record. This is used as an administrative marker by the George Bush Presidential Library Staff. Record Group/Collection: George H.W. Bush Presidential Records Collection/Office of Origin: Speechwriting, White House Office of Series: Speech Files Draft Files Subseries: Chronological Files, 1989-1993 OA/ID Number: 13532 Folder ID Number: 13532-007 Folder Title: Ceremony to Highlight World Trade Week & to Present "E-Star" Awards 5/23/90 [OA 5374] Stack: Row: Section: Shelf: Position: G 26 16 3 3 THE WHITE HOUSE Office of the Press Secretary For Immediate Release May 23, 1990 REMARKS BY THE PRESIDENT AT CEREMONY TO HIGHLIGHT WORLD TRADE WEEK AND TO PRESENT "E-STAR" AWARDS The Rose Garden 2:04 P.M. EDT THE PRESIDENT: To distinguished members of Congress and other guests, welcome to the White House. It's a pleasure to have two of our administration's top trade team people here today -- Secretary Bob Mosbacher and Ambassador Carla Hills. These two are working every single day, day and night, to open markets for American goods and services. And in my view, they're successful, and I am grateful to both of them. And I also want to single out Susan Engleiter, head of the SBA here; and all members of the Congress, once again, welcome. For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more American business is looking to Carla to open the door and Bob to help them through it. But in the end it is up to American business to step beyond the open door to enter foreign markets. And that's why I'm here today to present the "E" Awards, honoring American firms that have been such outstanding competitors abroad. Later on I'll let you know what the "E" stands for. But first -- it does not stand for Elvis, I was asked to point out. (Laughter.) Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards, unemployment in our country. And so our direction is to open markets, expanding trade and negotiating a set of clear and enforceable rules to govern world trade. And this is the path to prosperity and growth and high employment. And that's why my top trade priority for this year is an ambitious multilateral agreement. We must conclude that Uruguay round of global trade talks by December. And unfortunately, world trade has outgrown the rules of the GATT, of the General Agreement on Tariffs and Trade, that served us so well for four decades. The United States and almost a hundred other nations, representing more than 85 percent of the world's trade, are working with us to revise and improve GATT's rules. And this is what we're striving to achieve. First, we seek to reform agricultural trade, a market inadequately covered by GATT rules and badly distorted by subsidies and trade barriers that cost farmers and consumers alike hundreds of billions of dollars. There simply cannot be a successful conclusion to the Uruguay round without fundamental agricultural reform. Second, we want to expand market access. We challenge our trading partners to join us in creating a world of sharply reduced tariffs. Thirdly, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. And we believe that entrepreneurs should compete on the basis of price and quality, not on the basis of government's deep pockets. MORE - 2 - Fourth, we want to ensure that the rules we have and those that we are negotiating, apply to developing countries, so these countries are no longer at the margin of the trading system. Fifth, we want to develop fair rules for new areas -- services, investment, intellectual property -- not covered under current GATT rules. Sixth and finally, we want to create swift and effective means to resolve trade disputes. All told, we're striving to incorporate roughly $1 trillion worth of goods and services -- a third of the world's trade -- that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in the Congress and the business community as well; especially the private sector advisors, many who are here today. But time is short; our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at our Houston Economic summit in early July. This round of GATT is an ambitious undertaking. The last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: to the United States, no agreement is better than a bad agreement. Even as we're driving at full speed to complete the round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; by intensifying our dialogue with the dynamic states of the Pacific Rim; and by ensuring that America will have access to Europe after creation of this historic single market in 1992. We're also negotiating trade and investment agreements with the democratic governments of Eastern Europe and engaging in market opening initiatives with Latin America. They stand to reap enormous gains from the Uruguay round and other steps to integrate their economies into this big global trading system. But the United States will also gain from their new found freedom to invent, to invest, and to imagine Our objective is to anchor these countries in the ideal of freedom; economic as well as political freedom. And SO we're striving for free trade, not just because it is good for America, but because it is good for all mankind. As the winds of freedom blow down old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this opportunity, historic opportunity, to compete and to win. And that's why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to move competitively into foreign markets. The EPC will implement this initiative through a working group called the Trade Promotion Coordinating Committee -- TPCC -- to be chaired by Bob Mosbacher, our Secretary of Commerce. This committee will, for the first time, harness all the resources of the federal government to serve American exporting businesses. It will provide a focal point for business and industry in the markets of the world's emerging democracies. And I'm also directing the committee to promote U.S. businesses in new or neglected markets through official presidential trade missions. Missions to be headed by the Secretary of Commerce. And so that is an overview of our trade picture. And now for the "E" Awards, a word. At the height of the Second World War, "E" Awards were presented to those war plants in recognition of MORE - 3 - excellence in production. In a time of peace, we used the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time to confer these awards. You see this week, the Commerce Department is joining with state and local governments, international trade groups and universities throughout the nation to celebrate World Trade Week. And this week I think we really have something to celebrate: last Thursday's announcement that U.S. exports in March hit $33.3 billion -- a record high. And this is yet another sign that America remains a superpower in world trade. But America's exporting strength is no accident, as all of you here today know. It's the result of the hard work of leaders, like our Secretary of Commerce, and our dynamic Trade Representative, Carla Hills, here with us here today. But first and foremost, it's because of the leadership of the American worker, the American farmer, the American entrepreneur. You and all the other "E" and "E" Star Award winners that we honor today, started the decade off in a winning spirit. And you've done something more than just represent your firms. You've represented American drive and creativity to the world. And for that you have our gratitude and my congratulations and my thanks. And so it's a pleasure now to join Bob and Carla in presenting this prestigious award for exporting excellence to 11 outstanding companies that have earned the highest level "E" Award, the "E" Star. And now, Bob, if you will take over from here. (The wards are presented.) THE PRESIDENT: Thank you all very much. Thank you for coming, and congratulations to all these winners. Now, everybody else go out there and work harder. Thanks a lot. END 2:18 P.M. EDT UNCLAS CLASSIFICATION CHICLE ONE BELOW MOBE PAGES 7 IMMEDIATE SECURE FAX n 14 DTG 182067ZMAY PRIORITY ADMIN FAX # RELEASER STACK ROUTINE RECORD # FROM/LOCATION John S. Gardner/White House 1. TO/LOCATION/TIME OF RECEIPT 1. James W. Cicconi/Dallas 2. Andrew H. Card/Dallas 3. Fred McClure/Dallas 4. Sig Rogich/Dallas 5. Marlin Fitzwater/Dallas Chriss Winston/ Dallas 6. 7. INFORMATION ADDEES/LOCATION/TIME OF RECEIPT 1. 2. SPECIAL INSTRUCTIONS/REMARKS The attached has been staffed to your offices in Washington. UNCLASSIFIED CLASSIFICATION WHCA FORM 8. 15 OCTOBER 84 Document No. 14223355 WHITE HOUSE STAFFING MEMORANDUM 5/18/90 DATE: ACTION/CONCURRENCE/COMMENT DUE BY: 5/21/90 NOON SUBJECT: PRESIDENTIAL REMARKS: E AWARDS ACTION FYI ACTION FYI VICE PRESIDENT MCCLURE SUNUNU NEWMAN SCOWCROFT PORTER DARMAN ROGICH BATES UNTERMEYER CARD ROGERS CICCONI WINSTON DEMAREST PINKERTON FITZWATER BOSKIN GRAY HAGIN REMARKS: Please forward any comments directly to Chriss Winston, Rm. 122, x2930, no later than NOON, Monday, May 21, with a copy to my office. Thank you. RESPONSE: James W. Cicconi Assistant to the President and Deputy to the Chief of Staff Ext. 2702 Davis/Martin Title: Eaward 1930 MAY 18 PM 3. 39 May 15, 1990 Draft: Four PRESIDENTIAL ADDRESS: E AWARDS, THE ROSE GARDEN Wednesday, May 23, 1990, 2:00 P.M. ( (Acknowledgements -- Ambassador Hills and Secretary Mosbacher. )) But it's especially great to have Carla and Bob here. For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to guide them to it. But, in the end, it is up to American business to step through the opening, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ((And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ) ) Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and highest unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and enforceable rules to govern world commerce. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. 2 Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade agree, and are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by subsidies that cost farmers and consumers alike hundreds of billions of dollars. There cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. *** Second, we challenge our trading partners to envision a world free of tariffs. *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and quality, not by government's deep pockets. *** Fourth, we want to ensure that the rules we have, and those that we are negotiating, apply to developing countries no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas: services, investment and intellectual property not covered under current GATT rules. *** Sixth and last, we want to create swift and effective means to resolve trade disputes. 3 All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of world trade that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the end of the Economic Summit in July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States no agreement is better than a bad agreement. 111 Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; in starting a dialogue with the dynamic states of the Pacific Rim; and in ensuring that America will have access to Europe after the historic union of 1992. We are also negotiating trade and investment agreements with the reform governments of Eastern Europe and Latin America. They stand to reap enormous gains from integration into the global trading system; but the United States will also gain from their long pent-up industry and imagination. Our objective is to anchor these countries in the ideal of freedom -- economic, as 4 well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. As the winds of change sweep out old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to be more competitive. The EPC will implement this initiative through the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, bring all the resources of the federal government to bear to serve American exporting businesses. I am also directing the committee to promote U.S. businesses in new or neglected markets by leading Presidential Trade Missions, missions to be headed by the Department of Commerce. The EPC will report to me with a strategy for implementing this Commercial Opportunities Initiative by September 30.\\ Now, for the matter at hand. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. 5 You see, this week the Commerce Department and its International Trade Administration is joining with state and local governments, international trade groups and universities to celebrate World Trade Week. And this week, we really have something to celebrate -- last Wednesday's announcement that U.S. exports in March hit $33.3 billion -- a record high. This is yet another sign that America is a resurgent power in world trade. And America exporting strength is no accident. It is a result of the leadership of the American worker, the American entrepreneur and an outstanding Secretary of Commerce, Bob Mosbacher. And so it is my pleasure to join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies: First: The Aerotech World Trade Corporation of White Plains, New York. *** The American Bureau of Collections of Buffalo, New York. III *** The American Hardware Manufacturers Association, of Schaumburg, Illinois. III *** Applied Communications, Inc., of Omaha. *** Bruce Foods Corporation of New Iberia, Louisiana. Now, let me say something about Bruce Foods and their claim to fame. You see, they have a contract to build more than forty Cajun and Mexican restaurants in the Soviet Union. ( (So imagine that, tacos in Tashkent and crawdaddies in Kiev. ))\\\ 6 *** Commerce Bank of Kansas City. III *** The Jacobsen Division of Textron, Racine, Wisconsin. \\\ *** The Midamar Corporation of Cedar Rapids. III *** The Mid-South Exporter's Roundtable of Memphis. III *** Proler International Corporation of Houston. III And last: Valmont Industries of Valley, Nebraska. 111 You've all started the 1990s off in a winning spirit. And you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. Thank you, God bless you, and may God bless the United States of America. # # # Document No. 1422335SN 3983 WHITE HOUSE STAFFING MEMORANDUM 5/18/90 5/21/90 NOON DATE: ACTION/CONCURRENCE/COMMENT DUE BY: PRESIDENTIAL REMARKS: E AWARDS SUBJECT: ACTION FYI ACTION FYI VICE PRESIDENT MCCLURE SUNUNU NEWMAN SCOWCROFT PORTER DARMAN ROGICH BATES UNTERMEYER CARD ROGERS CICCONI WINSTON DEMAREST PINKERTON FITZWATER BOSKIN GRAY HAGIN REMARKS: Please forward any comments directly to Chriss Winston, Rm. 122, x2930, no later than NOON, Monday, May 21, with a copy to my office. Thank you. RESPONSE: May 22, 1990 TO: CHRISS WINSTON The NSC staff concurs with the attached Presidential remarks, as revised. Brent B Scowcroft James W. Cicconi CC: James Cicconi Assistant to the President and Deputy to the Chief of Staff Ext. 2702 Davis/Martin Title: Eaward May 15, 1990 1990 MAY 18 PM 3. 39 Draft: Four PRESIDENTIAL ADDRESS: E AWARDS, THE ROSE GARDEN Wednesday, May 23, 1990, 2:00 P.M. ( (Acknowledgements -- Ambassador Hills and Secretary Mosbacher. )) But it's especially great to have Carla and Bob here. For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to guide them to it. But, in the end, it is up to American business to step through the opening, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ((And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ))\\\ Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and highest unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and enforceable rules to govern world commerce. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. 2 Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade agree, and are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by subsidies that cost farmers and consumers alike hundreds of billions of dollars. There cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. create *** Second, we challenge our trading partners to envision a X world free of sharpley reduced *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and quality, not by government's deep pockets. *** Fourth, we want to ensure that the rules we have, and those that we are negotiating, apply to developing countries no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas: services, investment and intellectual property not covered under current GATT rules. *** Sixth and last, we want to create swift and effective means to resolve trade disputes. 3 All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of world trade that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the end of Houston the Economic Summit in / July. early This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States no agreement is better than a bad agreement. Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; in starting a dialogue with the dynamic states of the Pacific Rim; and in ensuring that Angle market America will have access to Europe after the historic union of 1992. We are also negotiating trade and investment agreements with X democratic the reform governments of Eastern Europe and Latin America. They stand to reap enormous gains from integration into the global trading system; but the United States will also gain from their long pent-up industry and imagination. Our objective is to anchor these countries in the ideal of freedom -- economic, as 4 well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. through the old State command economics As the winds of change sweep out old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to be more competitive. The EPC will implement this initiative through the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, bring all the resources of the federal government to bear to serve American exporting businesses. I am also directing the committee to promote U.S. businesses in new or neglected markets by leading Presidential Trade Missions, missions to be headed by the Department of Commerce. The EPC will report to me with a strategy for implementing this Commercial Opportunities Initiative by September 30. 30.\\ Now, for the matter at hand. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. 5 You see, this week the Commerce Department and its International Trade Administration is joining with state and local governments, international trade groups and universities to celebrate World Trade Week. And this week, we really have something to celebrate -- last Wednesday's announcement that U.S. exports in March hit $33.3 billion -- a record high. This is yet another sign that America is a resurgent power in world trade. And America exporting strength is no accident. It is a result of the leadership of the American worker, the American entrepreneur and an outstanding Secretary of Commerce, Bob Mosbacher. \\ And so it is my pleasure to join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies: First: The Aerotech World Trade Corporation of White Plains, New York. *** The American Bureau of Collections of Buffalo, New York. *** The American Hardware Manufacturers Association, of Schaumburg, Illinois. *** Applied Communications, Inc., of Omaha. *** Bruce Foods Corporation of New Iberia, Louisiana. Now, let me say something about Bruce Foods and their claim to fame. You see, they have a contract to build more than forty Cajun and Mexican restaurants in the Soviet Union. ( (So imagine that, tacos in Tashkent and crawdaddies in Kiev. ))\\\ 6 *** Commerce Bank of Kansas City. III *** The Jacobsen Division of Textron, Racine, Wisconsin. III *** The Midamar Corporation of Cedar Rapids. III *** The Mid-South Exporter's Roundtable of Memphis. III *** Proler International Corporation of Houston. 111, And last: Valmont Industries of Valley, Nebraska. III You've all started the 1990s off in a winning spirit. And you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. Thank you, God bless you, and may God bless the United States of America. # # # Davis/Martin Title: Eaward May 15, 1990 Draft: Five PRESIDENTIAL ADDRESS: E AWARDS \ THE ROSE GARDEN OK Wednesday, May 23, 1990 \ 2:00 p.m. us ((It is a pleasure to have two of our Administration's "Trade Team" here today -- Secretary Bob Mosbacher and Ambassador two Carla Hills. Together you are two of this Nation's greatest are assets working day and night to open markets to American goods and they are successful and Is am grateful to both of and services And I want to welcome all the members of Congress then with us today.)) For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to help them through it. But, in the end, it is up to American business to step beyond the open door, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ((And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. )) III Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and 2 enforceable rules to govern world trade. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by subsidies and trade barriers that cost farmers and consumers alike hundreds of billions of dollars. There simply cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. *** Second, we want to expand market access. We challenge our trading partners to join us in creating a world of sharply reduced tariffs. *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and quality, not on the basis of their government's deep pockets. *** Fourth, we want to ensure that the rules we have, and those that we are negotiating, apply to developing countries so 3 these countries are no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas -- services, investment and intellectual property -- not covered under current GATT rules. *** Sixth and finally, we want to create swift and effective means to resolve trade disputes. All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of the world's trade -- that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community, especially our private sector advisors, many who are here today. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the Houston Economic Summit in early July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States, no agreement is better than a bad agreement. Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; by intensifying our 4 dialogue with the dynamic states of the Pacific Rim; and by ensuring that America will have access to Europe after creation of the historic single market of 1992. We are also negotiating trade and investment agreements with the democratic governments of Eastern Europe and engaging in market opening initiatives with Latin America. They stand to reap enormous gains from the Uruguay Round and other steps to integrate their economies into the global trading system; but the United States will also gain from their new found freedom to invent, to invest and to imagine. Our objective is to anchor these countries in the ideal of freedom -- economic, as well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. As the winds of freedom blow down old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to move competitively into foreign markets. The EPC will implement this initiative through a working group called the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, harness all the resources of the federal government to serve American exporting businesses. It will 5 provide a focal point for business and industry in the markets of the world's emerging democracies. I am also directing the committee to promote U.S. businesses in new or neglected markets through official Presidential Trade Missions, missions to be headed by the Secretary of Commerce. Now, for the "E" Awards. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. You see, this week the Commerce Department is joining with state and local governments, international trade groups, and universities throughout the nation to celebrate World Trade Week. And this week, we really have something to celebrate -- last Thursday's announcement that U.S. exports in March hit $33.3 billion -- a record high. This is yet another sign that America remains a superpower in world trade. But America's exporting strength is no accident. It is the result of the hard work of leaders like our outstanding Secretary of Commerce, Bob Mosbacher, and our our dynamic Trade Representative Carla Hills here with us today.\\ But, first and foremost, it is because of the leadership of the American worker, the American farmer and the American entrepreneur. You and all the other "E" and "E" Star Award winners that we honor today started the decade off in a winning spirit. And 6 you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. And so it is my pleasure to now join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies that have earned the highest level "E" Award, the "E" Star. [SEC. MOSBACHER WILL READ AWARD BIOS WHILE YOU PRESENT PLAQUES.] # # # E AWARDS \ THE ROSE GARDEN WEDNESDAY, MAY 23, 1990 \ 2:00 P.M.. ((Iт IS A PLEASURE TO HAVE TWO OF OUR ADMINISTRATION'S "TRADE TEAM" HERE TODAY -- SECRETARY BoB MOSBACHER AND AMBASSADOR CARLA HILLS. TOGETHER THESE TWO ARE WORKING DAY AND NIGHT TO OPEN MARKETS TO AMERICAN GOODS AND SERVICES AND THEY ARE SUCCESSFUL AND I AM GRATEFUL TO BOTH OF THEM. I ALSO WANT TO WELCOME SUSAN ENGELEITER AND ALL THE MEMBERS OF CONGRESS WITH US TODAY.)) - 2 - FOR AMERICAN BUSINESS, CONFRONTING PROTECTIONIST BARRIERS IS LIKE HAVING A DOOR SHUT RUDELY IN YOUR FACE. AND MORE AND MORE, AMERICAN BUSINESS IS LOOKING TO CARLA TO OPEN THE DOOR, AND BoB TO HELP THEM THROUGH IT. BUT, IN THE END, IT IS UP TO AMERICAN BUSINESS TO STEP BEYOND THE OPEN DOOR, TO ENTER FOREIGN MARKETS. AND so THAT'S WHY I AM HERE TODAY, TO PRESENT THE "E" AWARDS HONORING AMERICAN FIRMS THAT HAVE BEEN SUCH OUTSTANDING COMPETITORS ABROAD. - 3 - ((AND LATER ON, I'LL LET YOU IN ON WHAT THE "E" STANDS FOR; BUT FIRST, A HINT -- IT DOESN'T STAND FOR ELVIS. ))\\\ BEFORE I GET TO THE AWARDS, LET ME TALK TRADE. I BELIEVE THE PROTECTIONIST PATH LEADS To CLOSED MARKETS, LOWER LIVING STANDARDS AND UNEMPLOYMENT. So OUR DIRECTION IS TOWARD OPEN MARKETS, EXPANDING TRADE AND NEGOTIATING A SET OF CLEAR AND ENFORCEABLE RULES TO GOVERN WORLD TRADE. THIS IS THE PATH TO PROSPERITY, GROWTH AND HIGH EMPLOYMENT. - 4 - AND THAT IS WHY MY TOP TRADE PRIORITY FOR THIS YEAR IS AN AMBITIOUS MULTILATERAL AGREEMENT. WE MUST CONCLUDE THE URUGUAY ROUND OF GLOBAL TRADE TALKS BY DECEMBER. UNFORTUNATELY, WORLD TRADE HAS OUTGROWN THE RULES OF THE GENERAL AGREEMENT ON TARIFFS AND TRADE, OR GATT, THAT SERVED so WELL FOR FOUR DECADES. - 5 - THE UNITED STATES AND ALMOST 100 OTHER NATIONS REPRESENTING MORE THAN 85 PERCENT OF THE WORLD'S TRADE ARE WORKING WITH US TO REVISE AND IMPROVE GATT RULES. THIS IS WHAT WE ARE STRIVING TO ACHIEVE: *** FIRST, WE SEEK TO REFORM AGRICULTURAL TRADE, A MARKET INADEQUATELY COVERED BY GATT RULES, AND BADLY DISTORTED BY SUBSIDIES AND TRADE BARRIERS THAT COST FARMERS AND CONSUMERS ALIKE HUNDREDS OF BILLIONS OF DOLLARS. - 6 - THERE SIMPLY CANNOT BE A SUCCESSFUL CONCLUSION TO THE URUGUAY ROUND WITHOUT FUNDAMENTAL AGRICULTURAL REFORM. *** SECOND, WE WANT TO EXPAND MARKET ACCESS. WE CHALLENGE OUR TRADING PARTNERS TO JOIN US IN CREATING A WORLD OF SHARPLY REDUCED TARIFFS. *** THIRD, THE UNITED STATES WANTS TO CURB HUNDREDS OF BILLIONS OF DOLLARS OF TRADE-DISTORTING SUBSIDIES. - 7 - WE BELIEVE THAT ENTREPRENEURS SHOULD COMPETE ON THE BASIS OF PRICE AND QUALITY, NOT ON THE BASIS OF THEIR GOVERNMENT'S DEEP POCKETS. *** FOURTH, WE WANT TO ENSURE THAT THE RULES WE HAVE, AND THOSE THAT WE ARE NEGOTIATING, APPLY TO DEVELOPING COUNTRIES so THESE COUNTRIES ARE NO LONGER AT THE MARGIN OF THE TRADING SYSTEM. - 8 - *** FIFTH, WE WANT TO DEVELOP FAIR RULES FOR NEW AREAS -- SERVICES, INVESTMENT AND INTELLECTUAL PROPERTY -- NOT COVERED UNDER CURRENT GATT RULES. *** SIXTH AND FINALLY, WE WANT TO CREATE SWIFT AND EFFECTIVE MEANS TO RESOLVE TRADE DISPUTES. ALL TOLD, WE ARE STRIVING TO INCORPORATE ROUGHLY ONE TRILLION DOLLARS WORTH OF GOODS AND SERVICES -- A THIRD OF THE WORLD'S TRADE -- THAT IS NOT SUFFICIENTLY COVERED BY RULES OF FAIR PLAY. - 9 - IN OUR EFFORTS, WE WILL, OF COURSE, WORK CLOSELY WITH OUR FRIENDS IN CONGRESS AND THE BUSINESS COMMUNITY, ESPECIALLY OUR PRIVATE SECTOR ADVISORS, MANY WHO ARE HERE TODAY. BUT TIME IS SHORT, OUR TASK IS GREAT. I CALL ON OUR TRADING PARTNERS TO MOVE THESE NEGOTIATIONS FORWARD AT THE ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMENT MEETING THIS MONTH, AND AT THE HOUSTON ECONOMIC SUMMIT IN EARLY JULY. - 10 - THIS ROUND OF THE GATT IS AN AMBITIOUS UNDERTAKING -- THE LAST, BEST CHANCE FOR THE WORLD TO ENTER THE NEXT CENTURY WITH FREE AND FAIR TRADE FOR ALL. So LET ME BE BLUNT: To THE UNITED STATES, NO AGREEMENT IS BETTER THAN A BAD AGREEMENT. 111 - 11 - EVEN AS WE ARE DRIVING AT FULL-SPEED TO COMPLETE THE ROUND, THE UNITED STATES IS ALSO MAKING PROGRESS IN MARKET-OPENING NEGOTIATIONS WITH JAPAN; IN KEEPING THE FLOW OF GOODS AND SERVICES OPEN WITH CANADA AND MEXICO; BY INTENSIFYING OUR DIALOGUE WITH THE DYNAMIC STATES OF THE PACIFIC RIM; AND BY ENSURING THAT AMERICA WILL HAVE ACCESS TO EUROPE AFTER CREATION OF THE HISTORIC SINGLE MARKET OF 1992. 4) - 12 - WE ARE ALSO NEGOTIATING TRADE AND INVESTMENT AGREEMENTS WITH THE DEMOCRATIC GOVERNMENTS OF EASTERN EUROPE AND ENGAGING IN MARKET OPENING INITIATIVES WITH LATIN AMERICA. THEY STAND TO REAP ENORMOUS GAINS FROM THE URUGUAY ROUND AND OTHER STEPS TO INTEGRATE THEIR ECONOMIES INTO THE GLOBAL TRADING SYSTEM; BUT THE UNITED STATES WILL ALSO GAIN FROM THEIR NEW FOUND FREEDOM TO INVENT, TO INVEST AND TO IMAGINE. - 13 - OUR OBJECTIVE IS TO ANCHOR THESE COUNTRIES IN THE IDEAL OF FREEDOM -- ECONOMIC, AS WELL AS POLITICAL FREEDOM. So WE ARE STRIVING FOR FREE TRADE, NOT JUST BECAUSE IT IS GOOD FOR AMERICA, BUT BECAUSE IT IS GOOD FOR ALL MANKIND. As THE WINDS OF FREEDOM BLOW DOWN OLD BARRIERS AND LIBERALIZE MARKETS FROM MANAGUA TO WARSAW, WE MUST BE PREPARED TO TAKE ADVANTAGE OF THIS HISTORIC OPPORTUNITY, TO COMPETE AND WIN. - 14 - THAT IS WHY TODAY I DIRECTED THE ECONOMIC POLICY COUNCIL TO UNDERTAKE A COMMERCIAL OPPORTUNITIES INITIATIVE TO ENCOURAGE AMERICAN BUSINESS TO MOVE COMPETITIVELY INTO FOREIGN MARKETS. THE EPC WILL IMPLEMENT THIS INITIATIVE THROUGH A WORKING GROUP CALLED THE TRADE PROMOTION COORDINATING COMMITTEE, OR TPCC, TO BE CHAIRED BY THE SECRETARY OF COMMERCE. THIS COMMITTEE WILL, FOR THE FIRST TIME, HARNESS ALL THE RESOURCES OF THE FEDERAL GOVERNMENT TO SERVE AMERICAN EXPORTING BUSINESSES. - 15 - IT WILL PROVIDE A FOCAL POINT FOR BUSINESS AND INDUSTRY IN THE MARKETS OF THE WORLD'S EMERGING DEMOCRACIES. I AM ALSO DIRECTING THE COMMITTEE To PROMOTE U.S. BUSINESSES IN NEW OR NEGLECTED MARKETS THROUGH OFFICIAL PRESIDENTIAL TRADE MISSIONS, MISSIONS TO BE HEADED BY THE SECRETARY OF COMMERCE. Now, FOR THE "E" AWARDS. AT THE HEIGHT OF THE SECOND WORLD WAR, "E" AWARDS WERE PRESENTED TO WAR PLANTS IN RECOGNITION OF EXCELLENCE IN PRODUCTION. - 16 - IN A TIME OF PEACE, WE USE THE "E" SYMBOL TO CELEBRATE EXCELLENCE IN AMERICAN EXPORTS. AND AS IT TURNS OUT, THIS IS A VERY APPROPRIATE TIME FOR US TO CONFER THESE AWARDS. You SEE, THIS WEEK THE COMMERCE DEPARTMENT IS JOINING WITH STATE AND LOCAL GOVERNMENTS, INTERNATIONAL TRADE GROUPS, AND UNIVERSITIES THROUGHOUT THE NATION TO CELEBRATE WORLD TRADE WEEK. - 17 - AND THIS WEEK, WE REALLY HAVE SOMETHING TO CELEBRATE -- LAST THURSDAY'S ANNOUNCEMENT THAT U.S. EXPORTS IN MARCH HIT $33.3 BILLION -- A RECORD HIGH. THIS IS YET ANOTHER SIGN THAT AMERICA REMAINS A SUPERPOWER IN WORLD TRADE. BUT AMERICA'S EXPORTING STRENGTH IS NO ACCIDENT. IT IS THE RESULT OF THE HARD WORK OF LEADERS LIKE OUR OUTSTANDING SECRETARY OF COMMERCE, BoB MOSBACHER, AND OUR DYNAMIC TRADE REPRESENTATIVE CARLA HILLS HERE WITH US TODAY. - 18 - BUT, FIRST AND FOREMOST, IT IS BECAUSE OF THE LEADERSHIP OF THE AMERICAN WORKER, THE AMERICAN FARMER AND THE AMERICAN ENTREPRENEUR. You AND ALL THE OTHER "E" AND "E" STAR AWARD WINNERS THAT WE HONOR TODAY STARTED THE DECADE OFF IN A WINNING SPIRIT. AND YOU'VE DONE SOMETHING MORE THAN JUST REPRESENT YOUR FIRMS -- YOU'VE REPRESENTED AMERICAN DRIVE AND CREATIVITY TO THE WORLD. FOR THAT YOU HAVE MY GRATITUDE AND MY CONGRATULATIONS. - 19 - AND so IT IS MY PLEASURE TO NOW JOIN BoB AND CARLA IN PRESENTING THIS PRESTIGIOUS AWARD FOR EXPORTING EXCELLENCE TO ELEVEN OUTSTANDING COMPANIES THAT HAVE EARNED THE HIGHEST LEVEL "E" AWARD, THE "E" STAR. [SEC. MOSBACHER WILL READ AWARD BIOS WHILE YOU PRESENT CERTIFICATES.] # # # Document No. 14223355 WHITE HOUSE STAFFING MEMORANDUM 5/18/90 5/21/90 NOON DATE: ACTION/CONCURRENCE/COMMENT DUE BY: PRESIDENTIAL REMARKS: E AWARDS SUBJECT: ACTION FYI ACTION FYI VICE PRESIDENT MCCLURE SUNUNU NEWMAN SCOWCROFT PORTER DARMAN ROGICH BATES UNTERMEYER CARD ROGERS CICCONI WINSTON DEMAREST PINKERTON FITZWATER BOSKIN GRAY HAGIN REMARKS: Please forward any comments directly to Chriss Winston, Rm. 122, x2930, no later than NOON, Monday, May 21, with a copy to my office. Thank you. RESPONSE: see Comments. Thanks. Holly Williamson 5-21-90 10:50 12 MAY 06 James W. Cicconi Assistant to the President and Deputy to the Chief of Staff Ext. 2702 Davis/Martin Title: Eaward May 15, 1990 1990 MAY 18 PM 3. 39 Draft: Four PRESIDENTIAL ADDRESS: E AWARDS, THE ROSE GARDEN Wednesday, May 23, 1990, 2:00 P.M. ( (Acknowledgements -- Ambassador Hills and Secretary Mosbacher. )) But it's especially great to have Carla and Bob here. For American business, confronting protectionist barriers is like is nate having a door shut rudely in your face. And more and more, 're: TPCC American business is looking to Carla to open the door, and Bob VEPC+ commerce to + help through guide them to it. But, in the end, it is up to American business to step beyond through the opening, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ((And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ) ) 1\\\ Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living VERC standards and highest unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and JEPC enforceable rules to govern world trade commerce. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. 2 Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade VER agree, and are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market VER subsidies that cost farmers and consumers alike hundreds of inadequately covered by GATT rules, and badly distorted by and trade barriers Vepc billions of dollars. There^cannot be a successful conclusion to simply the Uruguay Round without fundamental agricultural reform. VUSTRIEPC wewant to expand market access. *** Second we challenge our trading partners to envision a world free of tariffs. *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and VEPC quality, not on by government's deep pockets. the basis of their *** Fourth, we want to ensure that the rules we have, and EPC Sothese countries those that we are negotiating, apply to developing countries\ no are longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas services, investment and intellectual property/not covered under VEPC current GATT rules. *** Sixth and last, finally, we want to create swift and effective means to resolve trade disputes. 3 All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of world VEPC trade^that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our JUSTR especially ourprivate sector friends in Congress and the business community/ But time is advisors, many of whom short, our task is great. I call on our trading partners to move are here these negotiations forward at the Organization for Economic today. Honston Cooperation and Development meeting this month, and at the end ofc OCA Epc the Economic Summit in July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United OCA VER States no agreement is better than a bad agreement. \\\ isone which eitherignore. And a bad agreement anyot the essential parts or Even as we are driving at full-speed to complete the Round which the United States is also making progress in market-opening gives merely lipservia to reform. negotiations with Japan; in keeping the flow of goods and intensifyinga services open with Canada and Mexico; in starting a dialogue with OCA the dynamic states of the Pacific Rim; and in ensuring that America will have access to Europe after the historic union of 1992. ustr We are also negotiating trade and investment agreements with engasing in market operating initiatives the reform governments of Eastern Europe and Latin America. They with the urusuay Ronnd & other steps tointegrate their EPC stand to reap enormous gains from/\ integration into the global economies VOCA trading system; but the United States will also gain from their newform freedom to invent, invest and 'magine. long pent-up industry and imagination. Our objective is to anchor these countries in the ideal of freedom -- economic, as trade + investment a sreements onls before apply to E. Europe. 4 well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. VOCA As the winds of change freedom sweep out old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American VOCAL commerce move competitively into foreign markets. business to be more competitive. OCA a Workingbroupcalled The EPC will implement this initiative through the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the VERC Secretary of Commerce. This committee will, for the first time, harness bring all the resources of the federal government to bear toe EPC commer It will provide afical point for business +industry serve American exporting businesses. in the markets of the world's emergingdemocra- cies. I am also directing the committee to promote U.S. businesses through the use of o fficial in new or neglected markets by leading Presidential Trade OCA Missions, missions to be headed by the Department Secretary of Commerce. commerce delete nodate The sentence EPC will report to me with a strategy for implementing this in the becision Commercial Opportunities Initiative by September 30. Eawards. Now, for the matter at hand. EPC said At the height of the Second World War, "E" awards were date. presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. 5 EPC You see, this week the Commerce Department and its International Trade Administration is joining with state and Vannerce throughout the Nation local governments, international trade groups and universitiesAto celebrate World Trade Week. And this week, we really have something to celebrate -- last Wednesday's announcement that U.S. exports in March hit $33.3 billion -- a record high. remains a superpower This is yet another sign that America is a resurgent power OCA in world trade. And America exporting strength is no accident. the American EAC It is a result of the leadership of the American worker, ^the farmer our American entrepreneur and an outstanding Secretary of Commerce, Bob Mosbacher. west And so it is my pleasure to join Bob in presenting this prestigious award for exporting excellence to eleven outstanding connerces companies that have earned the highest level (oronder) Eaward, the The President Estars. "E Star: First: The Aerotech World Trade Corporation of White Plains, New York. \\\ is *** The American Bureau of Collections of Buffalo, New the York. \\\ (see programiat note on last pase.) *** The American Hardware Manufacturers Association, of Schaumburg, Illinois. \\\ *** Applied Communications, Inc., of Omaha. III *** Bruce Foods Corporation of New Iberia, Louisiana. Now, let me say something about Bruce Foods and their claim to fame. You see, they have a contract to build more than forty Cajun and Mexican restaurants in the Soviet Union. ( (So imagine that, tacos in Tashkent and crawdaddies in Kiev. ))\\\ 6 *** Commerce Bank of Kansas City. III *** The Jacobsen Division of Textron, Racine, Wisconsin. \\\ *** The Midamar Corporation of Cedar Rapids. III *** The Mid-South Exporter's Roundtable of Memphis. III *** Proler International Corporation of Houston. \\\ VOCA And finally last: Valmont Industries of Valley, Nebraska. \\\ commerce You Ave v8 all started the 1990s decade off in a winning spirit. And and the other E& Estar award winners of the 1989/90 season that we honor today you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. Thank you, God bless you, and may God bless the United States of America. # # # commerce note: 12 other "E Star" awardees will be present & all 1989/90 E winners will be notal in the program. may as well take credit for Hillibs them. CRAM will be sending out copis of the program to all winner ul a cover letter.) Document No. 142233 WHITE HOUSE STAFFING MEMORANDUM 90 MAY 23 A8: 08 DATE: 05/22/90 ---- ACTION/CONCURRENCE/COMMENT DUE BY: SUBJECT: PRESIDENTIAL REMARKS: E AWARDS CEREMONY (05/15 draft five) ACTION FYI ACTION FYI VICE PRESIDENT P MCCLURE SUNUNU NEWMAN SCOWCROFT F PORTER DARMAN P ROGICH R BATES UNTERMEYER CARD F ROCERS à CICCONI PINKERTON WINSTON DEMAREST A FITZWATER BOSKIN GRAY HAGIN REMARKS: The attached has been forwarded to the President. RESPONSE: James W. Cicconi Assistant to the President and Deputy to the Chief of Staff Ext. 2702 THE WHITE HOUSE WASHINGTON May 22, 1990 1990 MAY 22 01 5: 59 MEMORANDUM FOR THE PRESIDENT THROUGH: CHRISS WINSTON cw FROM: MARK DAVISON SUBJECT: E AWARDS CEREMONY I. SUMMARY: On Wednesday, May 23, you will address an audience of approximately one hundred and eighty people, including such dignitaries as Secretary Mosbacher, Ambassador Hills and ten members of Congress. This event will take place in the Rose Garden at two o'clock in the afternoon. Your remarks will be ten minutes in length and will be prepared on speechcards. II. DISCUSSION: The proposed text will serve as an introductory statement for the international trade talks that will take place at the Economic Summit in Houston and the Uruguay Talks later in the year. At the conclusion of your speech, you will participate with Secretary Mosbacher in the presentation of the E Star Awards -- the highest level of E Awards -- bestowing recognition to eleven companies for their excellence and commitment to quality and competitiveness in international trade. Davis/Martin Title: Eaward May 15, 1990 Draft: Five PRESIDENTIAL ADDRESS: E AWARDS 1 THE ROSE GARDEN Wednesday, May 23, 1990 1 2:00 p.m. ((It is a pleasure to have two of our Administration's "Trade Team" here today -- Secretary Bob Mosbacher and Ambassador Carla Hills. Together you are two of this Nation's greatest assets working day and night to open markets to American goods and services. And I want to welcome all the members of Congress with us today.)) For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to help them through it. But, in the end, it is up to American business to step beyond the open door, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ((And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ) Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and 2 enforceable rules to govern world trade. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by subsidies and trade barriers that cost farmers and consumers alike hundreds of billions of dollars. There simply cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. *** Second, we want to expand market access. We challenge our trading partners to join us in creating a world of sharply reduced tariffs. *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and quality, not on the basis of their government's deep pockets. *** Fourth, we want to ensure that the rules we have, and those that we are negotiating, apply to developing countries so 3 these countries are no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas -- services, investment and intellectual property -- not covered under current GATT rules. *** Sixth and finally, we want to create swift and effective means to resolve trade disputes. All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of the world's trade -- that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community, especially our private sector advisors, many who are here today. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the Houston Economic Summit in early July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States, no agreement is better than a bad agreement. Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; by intensifying our 4 dialogue with the dynamic states of the Pacific Rim; and by ensuring that America will have access to Europe after creation of the historic single market of 1992. We are also negotiating trade and investment agreements with the democratic governments of Eastern Europe and engaging in market opening initiatives with Latin America. They stand to reap enormous gains from the Uruguay Round and other steps to integrate their economies into the global trading system; but the United States will also gain from their new found freedom to invent, to invest and to imagine. Our objective is to anchor these countries in the ideal of freedom -- economic, as well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. As the winds of freedom blow down old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to move competitively into foreign markets. The EPC will implement this initiative through a working group called the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, harness all the resources of the federal government to serve American exporting businesses. It will 5 provide a focal point for business and industry in the markets of the world's emerging democracies. I am also directing the committee to promote U.S. businesses in new or neglected markets through official Presidential Trade Missions, missions to be headed by the Secretary of Commerce. Now, for the "E" Awards. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. You see, this week the Commerce Department is joining with state and local governments, international trade groups, and universities throughout the nation to celebrate World Trade Week. And this week, we really have something to celebrate -- last Thursday's announcement that U.S. exports in March hit $33.3 billion -- a record high. This is yet another sign that America remains a superpower in world trade. But America's exporting strength is no accident. It is the result of the hard work of leaders like our outstanding Secretary of Commerce, Bob Mosbacher, and our our dynamic Trade Representative Carla Hills here with us today.\ But, first and foremost, it is because of the leadership of the American worker, the American farmer and the American entrepreneur. You and all the other "E" and "E" Star Award winners that we honor today started the decade off in a winning spirit. And 6 you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. And so it is my pleasure to now join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies that have earned the highest level "E" Award, the "E" Star. [SEC. MOSBACHER WILL READ AWARD BIOS WHILE YOU PRESENT PLAQUES.] # # # THE WHITE HOUSE WASHINGTON May 22, 1990 MEMORANDUM FOR THE PRESIDENT THROUGH: CHRISS WINSTON cw FROM: MARK DAVIS SUBJECT: E AWARDS CEREMONY I. SUMMARY: On Wednesday, May 23, you will address an audience of approximately one hundred and eighty people, including such dignitaries as Secretary Mosbacher, Ambassador Hills and ten members of Congress. This event will take place in the Rose Garden at two o'clock in the afternoon. Your remarks will be ten minutes in length and will be prepared on speechcards. II. DISCUSSION: The proposed text will serve as an introductory statement for the international trade talks that will take place at the Economic Summit in Houston and the Uruguay Talks later in the year. At the conclusion of your speech, you will participate with Secretary Mosbacher in the presentation of the E Star Awards -- the highest level of E Awards -- bestowing recognition to eleven companies for their excellence and commitment to quality and competitiveness in international trade. Reninder: changes Davis/Martin Title: Eaward May 15, 1990 Draft: Five PRESIDENTIAL ADDRESS: E AWARDS \ THE ROSE GARDEN Wednesday, May 23, 1990 1 2:00 p.m. ( (It is a pleasure to have two of our Administration's "Trade Team" here today -- Secretary Bob Mosbacher and Ambassador Carla Hills. Together you are two of this Nation's greatest assets working day and night to open markets to American goods and services. And I want to welcome all the members of Congress with us today.) )) For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to help them through it. But, in the end, it is up to American business to step beyond the open door, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ((And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ))\\\ Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and 2 enforceable rules to govern world trade. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by subsidies and trade barriers that cost farmers and consumers alike hundreds of billions of dollars. There simply cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. *** Second, we want to expand market access. We challenge our trading partners to join us in creating a world free of tariffs. *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and quality, not on the basis of their government's deep pockets. *** Fourth, we want to ensure that the rules we have, and those that we are negotiating, apply to developing countries so 3 these countries are no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas -- services, investment and intellectual property -- not covered under current GATT rules. *** Sixth and finally, we want to create swift and effective means to resolve trade disputes. All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of the world's trade -- that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community, especially our private sector advisors, many who are here today. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the Houston Economic Summit in early July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States, no agreement is better than a bad agreement. III Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; by intensifying our 4 dialogue with the dynamic states of the Pacific Rim; and by ensuring that America will have access to Europe after the historic single market union of 1992. We are also negotiating trade and investment agreements with the reform governments of Eastern Europe and engaging in market operating iniatives with Latin America. They stand to reap enormous gains from the Uruguay Round and other steps to integrate their economies into the global trading system; but the United States will also gain from their new found freedom to invent, to invest and to imagine. Our objective is to anchor these countries in the ideal of freedom -- economic, as well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. As the winds of freedom blow down old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to move competitively into foreign markets. The EPC will implement this initiative through a working group called the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, harness all the resources of the federal government to serve American exporting businesses. It will 5 provide a focal point for business and industry in the markets of the world's emerging democracies. I am also directing the committee to promote U.S. businesses in new or neglected markets through official Presidential Trade Missions, missions to be headed by the Secretary of Commerce. Now, for the "E" Awards. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. You see, this week the Commerce Department is joining with state and local governments, international trade groups, and universities throughout the nation to celebrate World Trade Week. And this week, we really have something to celebrate -- last Thursday's announcement that U.S. exports in March hit $33.3 billion -- a record high. This is yet another sign that America remains a superpower in world trade. But America's exporting strength is no accident. It is the result of the hard work of leaders like our outstanding Secretary of Commerce, Bob Mosbacher, and our our dynamic Trade Representative Carla Hills here with us today. But, first and foremost, it is because of the leadership of the American worker, the American farmer and the American entrepreneur. You and all the other "E" and "E" Star Award winners that we honor today started the decade off in a winning spirit. And 6 you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. And so it is my pleasure to now join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies that have earned the highest level "E" Award, the "E" Star. [SEC. MOSBACHER WILL READ AWARD BIOS WHILE YOU PRESENT PLAQUES.] # # # THE WHITE HOUSE WASHINGTON May 22, 1990 MEMORANDUM FOR THE PRESIDENT THROUGH: CHRISS WINSTON cw FROM: MARK DAVIS SUBJECT: E AWARDS CEREMONY I. SUMMARY: On Wednesday, May 23, you will address an audience of approximately one hundred and eighty people, including such dignitaries as Secretary Mosbacher, Ambassador Hills and ten members of Congress. This event will take place in the Rose Garden at two o'clock in the afternoon. Your remarks will be ten minutes in length and will be prepared on speechcards. II. DISCUSSION: The proposed text will serve as an introductory statement for the international trade talks that will take place at the Economic Summit in Houston and the Uruguay Talks later- in the year. At the conclusion of your speech, you will participate with Secretary Mosbacher in the presentation of the E Star Awards -- the highest level of E Awards -- bestowing recognition to eleven companies for their excellence and commitment to quality and competitiveness in international trade. Document No. 14223355 WHITE HOUSE STAFFING MEMORANDUM 5/18/90 5/21/90 NOON DATE: ACTION/CONCURRENCE/COMMENT DUE BY: PRESIDENTIAL REMARKS: E AWARDS SUBJECT: ACTION FYI ACTION FYI VICE PRESIDENT MCCLURE SUNUNU NEWMAN will getback? SCOWCROFT PORTER COMMENTS INCLUED COMMENTS DARMAN INCLUDED ROGICH NC will age be BATES UNTERMEYER CARD ROGERS CICCONI WINSTON DEMAREST PINKERTON NC FITZWATER BOSKIN GRAY HAGIN REMARKS: Please forward any comments directly to Chriss Winston, Rm. 122, x2930, no later than NOON, Monday, May 21, with a copy to my office. Thank you. RESPONSE: James W. Cicconi Assistant to the President and Deputy to the Chief of Staff Ext. 2702 Davis/Martin Title: Eaward May 15, 1990 1990 MAY 18 PM 3. 39 Draft: Four PRESIDENTIAL ADDRESS: E AWARDS, THE ROSE GARDEN Wednesday, May 23, 1990, 2:00 P.M. 1 ( (Acknowledgements -- Ambassador Hills and Secretary Mosbacher. )) But it's especially great to have Carla and Bob here. For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to guide them through to it. help But, in the end, it is up to American business to step beyond cloor through the opening, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ((And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ))\\\ Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and highest unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and trade enforceable rules to govern world commerce. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. 2 Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade agree, and are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by cond tinde burriers subsidies, that cost farmers and consumers alike hundreds of billions of dollars. There Simply cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. want to paud market access. we create Enic nalby *** Second, we challenge our trading partners to envision a stet Shapply recluced (STET) world free of tariffs. 4985 *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and on the basis of their quality, not by government's deep pockets. *** Fourth, we want to ensure that the rules we have, and so these are those that we are negotiating, apply to developing countries no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas services, investment and intellectual property not covered under current GATT rules. *** Sixth and last, finally we want to create swift and effective means to resolve trade disputes. 3 All told, we are striving to incorporate roughly one the trillion dollars worth of goods and services -- a third of, world s trade that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our especially our private sector advisor, many have who today are friends in Congress and the business community. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the end of Houston early the Economic Summit in July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States no agreement is better than a bad agreement. \\\ insert A Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and by intensifying our services open with Canada and Mexico; in starting a dialogue with the dynamic states of the Pacific Rim; and in by ensuring that single market America will have access to Europe after the historic union of 1992. We are also negotiating trade and investment agreements with engagma in market 0 operating the reform governments of Eastern Europe and Latin America. They the Uruguay Round and other steps to in tesrate their stand to reap enormous gains from integration into the global trading system; but the United States will also gain from their new found freedom to invent, invest and imagine. long pent-up industry and imagination. Our objective is to anchor these countries in the ideal of freedom -- economic, as insert A: iniatives WITH 4 well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. freedom blown down As the winds of change sweep out old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American move competitively into foreign market. business to be more competitive. a working group called The EPC will implement this initiative through the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, harness bring all the resources of the federal government to bear to It will provide a focal point for serve American exporting businesses. business and inclustry m the markets of the world! emerging democracus I am also directing the committee to promote U.S. businesses through official in new or neglected markets by leading Presidential Trade secretary Missions, missions to be headed by the Department of Commerce. The EPC will report to me with a strategy for implementing this Commercial Opportunities Initiative by September 30.\\ "E" Awards. Now, for the matter at hand. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. 5 You see, this week the Commerce Department and its International Trade Administration is joining with state and throughout the Nation local governments, international trade groups and universities to celebrate World Trade Week. And this week, we really have Thursday's something to celebrate -- last Wednesday's announcement that U.S. exports in March hit $33.3 billion -- a record high. remains a super This is yet another sign that America is a resurgent power in world trade. And America exporting strength is no accident. also because the american farmer and But It, is a result of the leadership of the American worker, the Itis theresult of leaders like those here because American entrepreneur, and our an outstanding Secretary of Commerce, 7 and our dynamic Trade Represen tative Ca la Hills, here insert Bob Mosbacher, x/3 now with us today. And so it is my pleasure to join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies that have earned the higlest level "E" Award, the "E" Star. (mos.-. First: The Aerotech World Trade Corporation of White Plains, New York. \\\ *** The American Bureau of Collections of Buffalo, New York. \\\ *** The American Hardware Manufacturers Association, of Schaumburg, Illinois. III *** Applied Communications, Inc., of Omaha. III *** Bruce Foods Corporation of New Iberia, Louisiana. Now, let me say something about Bruce Foods and their claim to fame. You see, they have a contract to build more than forty Cajun and Mexican restaurants in the Soviet Union. ( (So imagine that, tacos in Tashkent and crawdaddies in Kiev. ))\\\ 6 *** Commerce Bank of Kansas City. III *** The Jacobsen Division of Textron, Racine, Wisconsin. \\\ *** The Midamar Corporation of Cedar Rapids. III *** The Mid-South Exporter's Roundtable of Memphis. III *** Proler International Corporation of Houston. \\\ And finally last: Valmont Industries of Valley, Nebraska III decade You've all started the 1990s off in a winning spirit. And you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. Thank you, God bless you, and may God bless the United States of America. and all the other # E and E STAR # award winners # that we honor today THE WHITE HOUSE WASHINGTON Date TO: FROM: OFFICE OF COMMUNICATIONS 90 SOMAY 21 MAY 21 A10: 56 Room 122 OEOB, Ext. 2930 Pinkerton No Comment. THE WHITE house WASHINGTON 4:20p 5/22 E AWARDS Ack: (FROM CONGRESS) SENATORS HERB KOHL CHUCK GRASSLEY REPRESENTATIVES DAN ROSTENKOWSEI Tom TAUKE SAM GIBBONS JOHN LaFALCE BILL DANNEMEYER CASS BALLENGER DAVE OBEY 05. 18. 90 10:57 AM P01 ABC AMERICAN BUREAU OF COLLECTIONS INC. DAVID I. HERER Executive Vice President May 18, 1990 Facsimile Foreign Policy Speech Writer Speech Writer's Office Room 122 Old Executive Office Building Washington, DC Dear Sir: Per your request, I am sending information about the American Bureau of Collections, which will be honored with the "E Star" Award on the occasion of the President's May 23 foreign policy speech. Collection agencies seem to rank one peg above the tax man near the bottom of the public's regard. It would strike many people as novel that a firm in our industry is even involved in international trade. More unique is the fact that foreign governments need our services, which our own government is now recognizing with its highest export award. It should be encouraging to all firms, no matter what they do, that if a collection agency can succeed in the field of foreign commerce than so, too, can they. We thought this point might be appealing to you. Yours sincerely, DenPasu DIH:bcm Enclosure CERTIFICATE COLLECTION AGENCY SECTION 2 AMERICAN BUREAU OF COLLECTIONS, INC. 1100 MAIN STREET BUFFALO, NEW YORK 14209-2356 E 5 3 TELEPHONE (716) 885-4444 TELEX 91-339 FAX (716)878-2872 UNCLASSIFIED UPON REMOVAL OF CLASSIFIED CONEIDNTIAR RM 9/29/04 ATTACHMENTS CLASSIFICATION CIRCLE ONE BELOW MODE PAGES 8 IMMEDIATI SECURE FAX # 08 PRIORITY DTG 211735Z May 90 ROUTINE ADMIN FAX # RELEASER STACK FROM - LOCATION: 1. WHITE HOUSE SITUATION ROOM TO - LOCATION - TIME OF RECEIPT: 1. 2. FLO GANTT FOR GENERAL SCOWCROFT, 3. Los ANGELOS 4. 5. 6. 7. INFORMATION ADDEES . LOCATION - TIME OF RECEIPT: 1. 2. SPECIAL INSTRUCTIONS . REMARKS: PLEASE DELIVER IMMEDIATELY 76- Phase vax note as soon 10 the General chars on This! ! Thank! ! CONFIDENTIAL Brande CLASSIFICATION NATIONAL SECURITY COUNCIL TIME STAMP EXECUTIVE SECRETARIAT STAFFING DOCU RECEIVED SYSTEM LOG NUMBER: 3983 98 MAY 18 P4:04 ACTION Prepare OFFICER: Memo For MELBYM Scowcroft/Gates Appropriate DUE: Action 21 MAY Prepare Memo For Cicconi Prepare Memo for Hughes Prepare Memo SCOWCROPT to winston cc:ciccon CONCURRENCES/COMMENTS* PHONE* to action officer at ext. YI FYI FYI Basora Lampley Rostow Bears Levin Salvetti Blackwill Mahley Tilley Charles Mandel Tobey Coulson Melby Van Eron Davis Menan Watson Deal Merchant Welch Dorminey Miller Whitley Dyke Needels Wilson Gordon Paal Working Grimes Pacelli Zelikow Haass Passage Hayden Pilling Hutchings Popadiuk Jackson Pryce Kanter Rademaker Kitchen Rice LaMagna Rodman conceus INFORMATION Sittmann Exec. Sec. Desk Scowcroft (advance) Gates (advance) Secretariat COMMENTS DUE NOON 21 MAY Logged By AMM Return to Secretariat Document No. 14223355 WHITE HOUSE STAFFING MEMORANDUM 5/18/90 DATE: 5/21/90 NOON ACTION/CONCURRENCE/COMMENT DUE BY: SUBJECT: PRESIDENTIAL REMARKS: E AWARDS ACTION FYI ACTION FYI VICE PRESIDENT MCCLURE SUNUNU NEWMAN SCOWCROFT PORTER DARMAN ROGICH BATES UNTERMEYER CARD ROGERS CICCONI WINSTON DEMAREST PINKERTON FITZWATER BOSKIN GRAY HAGIN REMARKS: Please forward any comments directly to Chriss Winston, Rm. 122, x2930, no later than NOON, Monday, May 21, with a copy to my office. Thank you. RESPONSE: TO: CHRISS WINSTON The NSC staff concurs with the attached Presidential remarks, as revised. Brent Scowcroft James W. Cicconi CC: James Cicconi Assistant to the President and Deputy to the Chief of Staff Ext. 2702 Davis/Martin Title: Baward May 15, 1990 1990 MAY 18 Fill 3. 39 Draft: Four PRESIDENTIAL ADDRESS: E ANARDS, THE ROSE GARDEN Wednesday, May 23, 1990, 2:00 P.M. ( (Acknowledgements -- Ambassador Hills and Secretary Mosbacher. )) But it's especially great to have Carla and Bob here. For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to guide them to it. But, in the end, it is up to American business to step through the opening, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. { (And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ) ) Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and highest unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and enforceable rules to govern world commerce. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. 2 Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade agree, and are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by subsidies that cost farmers and consumers alike hundreds of billions of dollars. There cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. create *** Second, we challenge our trading partners to envision- a world of tariffs sharply reduced *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and quality, not by government's deep pockets. *** Fourth, we want to ensure that the rules we have, and those that we are negotiating, apply to developing countries no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas: services, investment and intellectual property not covered under current GATT rules. *** Sixth and last, we want to create swift and effective means to resolve trade disputes. 3 All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of world trade that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the end of X Houston Economic Summit in Jearly July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States no agreement is better than a bad agreement. Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; in starting a dialogue with the dynamic states of the Pacific Rim; and in ensuring that serig 6 market America will have access to Europe after the historic under of 1992. We are also negotiating trade and investment agreements with X democratic the reform governments of Eastern Europe and Latin America. They stand to reap enormous gains from integration into the global trading system; but the United States will also gain from their long pent-up industry and imagination. Our objective is to anchor these countries in the ideal of freedom -- economic, as 4 well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. through the old state command economic As the winds of change sweep out old barriers and liberalize Mixed metaphol markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to be more competitive. The EPC will implement this initiative through the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, bring all the resources of the federal government to bear to serve American exporting businesses. I am also directing the committee to promote U.S. businesses in new or neglected markets by leading Presidential Trade Missions, missions to be headed by the Department of Commerce. The EPC will report to me with a strategy for implementing this Commercial Opportunities Initiative by September 30.\\ 30. Now, for the matter at hand. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. 5 You see, this week the Commerce Department and its International Trade Administration is joining with state and local governments, international trade groups and universities to celebrate World Trade Week. And this week, we really have something to celebrate -- last Wednesday's announcement that U.S. exports in March hit $33.3 billion -- a record high. This is yet another sign that America is a resurgent power in world trade. And America exporting strength is no accident. It is a result of the leadership of the American worker, the American entrepreneur and an outstanding Secretary of Commerce, Bob Mosbacher. And so it is my pleasure to join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies: First: The Aerotech World Trade Corporation of White Plains, New York. The American Bureau of Collections of Buffalo, New York. The American Hardware Manufacturers Association, of Schaumburg, Illinois. III Applied Communications, Inc., of Omaha. Bruce Foods Corporation of New Iberia, Louisiana. Now, let me say something about Bruce Foods and their claim to fame. You see, they have a contract to build more than forty Cajun and Mexican restaurants in the Soviet Union. ((So imagine that, tacos in Tashkent and crawdaddies in Kiev. ) ) 6 Commerce Bank of Kansas City. 111 The Jacobsen Division of Textron, Racine, Wisconsin. III *** The Midamar Corporation of Cedar Rapids. 111 *** The Mid-South Exporter's Roundtable of Memphis. 111 *** Proler International Corporation of Houston. 111 And last: Valmont Industries of Valley, Nebraska. 111 You've all started the 1990s off in a winning spirit. And you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. Thank you, God bless you, and may God bless the United States of America. # # # THE WHITE HOUSE WASHINGTON May 21, 1990 MEMORANDUM FOR CHRISS WINSTON FROM: STEPHEN G. RADEMAKER SR ASSOCIATE COUNSEL TO THE PRESIDENT SUBJECT: Presidential Remarks -- E Awards Pursuant to Jim Cicconi's request, Counsel's Office has reviewed the above-referenced matter. As a general matter, we believe that the President should not endorse commercial firms, ventures, or products. Such endorsements are less objectionable, however, when they are the result of an impartial, merit-based selection process. We understand from the Office of Cabinet Affairs (Doug Adair) that the winners of the E Award were selected through such a process. Accordingly, and subject to this understanding of the selection process, we have no objection to the draft remarks. CC: James W. Cicconi 60 : Pd 12 MAY 06 Dul by 12:00 you MEMORANDUM COUNCIL OF ECONOMIC ADVISERS May 21, 1990 TO: MICHAEL BOSKIN FROM: NAOMI SMITH NS SUBJECT: Comments on the President's "E" Awards Speech There are no problems with the figures quoted or content, except for the following: (The relevant sections of text are marked.) Page 1, 3d paragraph, beginning "Before I get " it should say the protectionism leads to "higher unemployment" not "highest unemployment." Page 3, last paragraph. We are not actively negotiating any such treaties/agreements with Latin America. We are about to begin such talks with Mexico soon, and several proposals are still being considered within the Administration regarding Andean countries, but nothing has been publicly disclosed. Should the President mention "Latin America" or just say "Mexico"? Uclean, Kandy Boardin Document No. 142233 WHITE HOUSE STAFFING MEMORANDUM 5/18/90 5/21/90 NOON DATE: ACTION/CONCURRENCE/COMMENT DUE BY: PRESIDENTIAL REMARKS: E AWARDS SUBJECT: ACTION FYI ACTION FYI VICE PRESIDENT MCCLURE SUNUNU NEWMAN SCOWCROFT PORTER DARMAN ROGICH BATES UNTERMEYER CARD ROGERS CICCONI WINSTON DEMAREST PINKERTON BOSKIN FITZWATER GRAY HAGIN REMARKS: Please forward any comments directly to Chriss Winston, Rm. 122, x2930, no later than NOON, Monday, May 21, with a copy to my office. Thank you. RESPONSE: It : Id 12 06 James W. Cicconi Assistant to the President and Deputy to the Chief of Staff Ext. 2702 Davis/Martin Title: Eaward May 15, 1990 1930 MAY 18 PM 3. 39 Draft: Four PRESIDENTIAL ADDRESS: E AWARDS, THE ROSE GARDEN Wednesday, May 23, 1990, 2:00 P.M. ( (Acknowledgements -- Ambassador Hills and Secretary Mosbacher. )) But it's especially great to have Carla and Bob here. For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to guide them to it. But, in the end, it is up to American business to step through the opening, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ((And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ) ) Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and highest unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and enforceable rules to govern world commerce. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. 2 Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade agree, and are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by subsidies that cost farmers and consumers alike hundreds of billions of dollars. There cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. *** Second, we challenge our trading partners to envision a world free of tariffs. *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and quality, not by government's deep pockets. *** Fourth, we want to ensure that the rules we have, and those that we are negotiating, apply to developing countries no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas: services, investment and intellectual property not covered under current GATT rules. *** Sixth and last, we want to create swift and effective means to resolve trade disputes. 3 All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of world trade that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the end of the Economic Summit in July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States no agreement is better than a bad agreement. III Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; in starting a dialogue with the dynamic states of the Pacific Rim; and in ensuring that America will have access to Europe after the historic union of 1992. We are also negotiating trade and investment agreements with the reform governments of Eastern Europe and Latin America. They stand to reap enormous gains from integration into the global trading system; but the United States will also gain from their long pent-up industry and imagination. Our objective is to anchor these countries in the ideal of freedom -- economic, as 4 well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. As the winds of change sweep out old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to be more competitive. The EPC will implement this initiative through the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, bring all the resources of the federal government to bear to serve American exporting businesses. I am also directing the committee to promote U.S. businesses in new or neglected markets by leading Presidential Trade Missions, missions to be headed by the Department of Commerce. The EPC will report to me with a strategy for implementing this Commercial Opportunities Initiative by September 30.\\ Now, for the matter at hand. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. 5 You see, this week the Commerce Department and its International Trade Administration is joining with state and local governments, international trade groups and universities to celebrate World Trade Week. And this week, we really have something to celebrate -- last Wednesday's announcement that U.S. exports in March hit $33.3 billion -- a record high. This is yet another sign that America is a resurgent power in world trade. And America exporting strength is no accident. It is a result of the leadership of the American worker, the American entrepreneur and an outstanding Secretary of Commerce, Bob Mosbacher. \\ And so it is my pleasure to join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies: First: The Aerotech World Trade Corporation of White Plains, New York. *** The American Bureau of Collections of Buffalo, New York *** The American Hardware Manufacturers Association, of Schaumburg, Illinois. *** Applied Communications, Inc., of Omaha. III *** Bruce Foods Corporation of New Iberia, Louisiana. Now, let me say something about Bruce Foods and their claim to fame. You see, they have a contract to build more than forty Cajun and Mexican restaurants in the Soviet Union. ( (So imagine that, tacos in Tashkent and crawdaddies in Kiev. ) ) 6 *** Commerce Bank of Kansas City. III *** The Jacobsen Division of Textron, Racine, Wisconsin. III *** The Midamar Corporation of Cedar Rapids. III *** The Mid-South Exporter's Roundtable of Memphis. III *** Proler International Corporation of Houston. III And last: Valmont Industries of Valley, Nebraska. III You've all started the 1990s off in a winning spirit. And you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. Thank you, God bless you, and may God bless the United States of America. # # # SENT BY:The TICKET CENTER ; 5-21-90 12:43PM ; LEGISLATIVE AFFAIRS- 2024566218;# 1 Document No. 14223355 WHITE HOUSE STAFFING MEMORANDUM 5/18/90 5/21/90 NOON DATE: ACTION/CONCURRENCE/COMMENT DUE BY: PRESIDENTIAL REMARKS: E AWARDS SUBJECT: ACTION FYI ACTION FYI VICE PRESIDENT MCCLURE SUNUNU NEWMAN SCOWCROFT PORTER DARMAN ROGICH BATES UNTERMEYER CARD ROGERS CICCONI WINSTON DEMAREST PINKERTON FITZWATER BOSKIN GRAY HAGIN REMARKS: Please forward any comments directly to Chriss Winston, Rm. 122, x2930, no later than NOON, Monday, May 21, with a copy to my office. Thank you. RESPONSE: No Comments. Sp: old May want to consider in briefly discussing China/MFN James W. Cicconi Assistant to the President and Deputy to the Chief of Staff This speech. 5/21/90 Ext. 2702 Document No. 14223355 WHITE HOUSE STAFFING MEMORANDUM 5/18/90 5/21/90 NOON DATE: ACTION/CONCURRENCE/COMMENT DUE BY: PRESIDENTIAL REMARKS: E AWARDS SUBJECT: ACTION FYI ACTION FYI VICE PRESIDENT MCCLURE SUNUNU NEWMAN SCOWCROFT PORTER DARMAN ROGICH BATES UNTERMEYER CARD ROGERS CICCONI WINSTON DEMAREST PINKERTON FITZWATER BOSKIN GRAY HAGIN REMARKS: Please forward any comments directly to Chriss Winston, Rm. 122, x2930, no later than NOON, Monday, May 21, with a copy to my office. Thank you. RESPONSE: Comments, p.5 E0 : 212 12 AMY 06 James W. Cicconi Assistant to the President and Deputy to the Chief of Staff Ext. 2702 Davis/Martin Title: Eaward May 15, 1990 1990 MAY 18 PM 3. 39 Draft: Four PRESIDENTIAL ADDRESS: E AWARDS, THE ROSE GARDEN Wednesday, May 23, 1990, 2:00 P.M. ( (Acknowledgements -- Ambassador Hills and Secretary Mosbacher. )) But it's especially great to have Carla and Bob here. For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to guide them to it. But, in the end, it is up to American business to step through the opening, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ((And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ) ) Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and highest unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and enforceable rules to govern world commerce. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. 2 Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade agree, and are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by subsidies that cost farmers and consumers alike hundreds of billions of dollars. There cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. *** Second, we challenge our trading partners to envision a world free of tariffs. *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and quality, not by government's deep pockets. *** Fourth, we want to ensure that the rules we have, and those that we are negotiating, apply to developing countries no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas: services, investment and intellectual property not covered under current GATT rules. *** Sixth and last, we want to create swift and effective means to resolve trade disputes. 3 All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of world trade that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the end of the Economic Summit in July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States no agreement is better than a bad agreement. Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; in starting a dialogue with the dynamic states of the Pacific Rim; and in ensuring that America will have access to Europe after the historic union of 1992. We are also negotiating trade and investment agreements with the reform governments of Eastern Europe and Latin America. They stand to reap enormous gains from integration into the global trading system; but the United States will also gain from their long pent-up industry and imagination. Our objective is to anchor these countries in the ideal of freedom -- economic, as 4 well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. As the winds of change sweep out old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to be more competitive. The EPC will implement this initiative through the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, bring all the resources of the federal government to bear to serve American exporting businesses. I am also directing the committee to promote U.S. businesses in new or neglected markets by leading Presidential Trade Missions, missions to be headed by the Department of Commerce. The EPC will report to me with a strategy for implementing this Commercial Opportunities Initiative by September 30. Now, for the matter at hand. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. 5 You see, this week the Commerce Department and its International Trade Administration is joining with state and local governments, international trade groups and universities to celebrate World Trade Week. And this week, we really have se-somes something to celebrate -- last Wednesday's Thursday announcement that U.S. x5873 exports in March hit $33.3 billion -- a record high. This is yet another sign that America is a resurgent power in world trade. And America exporting strength is no accident. It is a result of the leadership of the American worker, the American entrepreneur and an outstanding Secretary of Commerce, Bob Mosbacher. And so it is my pleasure to join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies: First: The Aerotech World Trade Corporation of White Plains, New York. \\\ *** The American Bureau of Collections of Buffalo, New York. \\\ *** The American Hardware Manufacturers Association, of Schaumburg, Illinois. \\\ *** Applied Communications, Inc., of Omaha. \\\ *** Bruce Foods Corporation of New Iberia, Louisiana. Now, let me say something about Bruce Foods and their claim to fame. You see, they have a contract to build more than forty Cajun and Mexican restaurants in the Soviet Union. ( (So imagine that, tacos in Tashkent and crawdaddies in Kiev. ))\\\ 6 *** Commerce Bank of Kansas City. III *** The Jacobsen Division of Textron, Racine, Wisconsin. III *** The Midamar Corporation of Cedar Rapids. III *** The Mid-South Exporter's Roundtable of Memphis. III *** Proler International Corporation of Houston. III And last: Valmont Industries of Valley, Nebraska. III You've all started the 1990s off in a winning spirit. And you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. Thank you, God bless you, and may God bless the United States of America. # # # THE WHITE HOUSE WASHINGTON May 21, 1990 MEMORANDUM FOR CHRISS WINSTON FROM: ROGER B. PORTER RBP SUBJECT: Presidential Remarks: E Awards I have reviewed the draft remarks and recommend the changes indicated in the attachment. Please let me know if you have questions or I can be helpful in any way. Attachment 90 MAY 21 P12: 02 Davis/Martin Title: Eaward May 15, 1990 1930 MAY 18 PM 3.39 Draft: Four PRESIDENTIAL ADDRESS: E AWARDS, THE ROSE GARDEN Wednesday, May 23, 1990, 2:00 P.M. (Acknowledgements -- Ambassador Hills and Secretary Mosbacher. )) But it's especially great to have Carla and Bob here. For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to help guide them through to it. But, in the end, it is up to American business to step through the opening, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ((And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ))\\\ Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and highest] unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and trade. enforceable rules to govern world commerce. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. 2 Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade agree, and are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by and trode Gamera subsidies that cost farmers and consumers alike hundreds of billions of dollars. There singly cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. we want to expend mandet accesso). *** Second, We challenge our trading partners to envision a world free of tariffs. *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and (on The basis of their quality, not by government's deep pockets. Fourth, we want to ensure that the rules we have, and so that these combines are those that we are negotiating, apply to developing countries no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas. services, investment and intellectual property not covered under current GATT rules. *** Sixth and last, we want to create swift and effective means to resolve trade disputes. (mang of whom D 3 All told, we are striving to incorporate roughly one trillion dollars worth of goods and services a third of world trade that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at of the Economic Summit in July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States no agreement is better than a bad agreement. Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; in starting a dialogue with the dynamic states of the Pacific Rim; and in ensuring that America will have access to Europe after the historic union of 1992. We are also negotiating trade and investment agreements with the reform governments of Eastern Europe and Latin America. They the Uniquey Ronal and other sters to to integrate stand to reap enormous gains from integration into the global trading system; but the United States will also gain from their long pent-up industry and imagination. Our objective is to anchor these countries in the ideal of freedom -- economic, as their economics 4 well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. As the winds of change sweep out old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to be more competitive. The EPC will implement this initiative through the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, harness bring all the resources of the federal government to ^ serve American exporting businesses. I am also directing the committee to promote U.S. businesses in new or neglected markets by leading Presidential Trade Missions, missions to be headed by the Department of Commerce. no date decision The EPC will report to me with a strategy for implementing this in memo Commercial Opportunities Initiative by September 30 E awards. Now, for the matter at hand. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. 5 You see, this week the Commerce Department [and its International Trade Administration is joining with state and local governments, international trade groups and universities to celebrate World Trade Week. And this week, we really have something to celebrate -- last Wednesday's announcement that U.S. exports in March hit $33.3 billion -- a record high. This is yet another sign that America is a resurgent power in world trade. And America exporting strength is no accident. It is a result of the leadership of the American worker, the the american farmer. American entrepreneur and an outstanding Secretary of Commerce Bob Mosbacher And so it is my pleasure to join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies: First: The Aerotech World Trade Corporation of White Plains, New York. III *** The American Bureau of Collections of Buffalo, New York. *** The American Hardware Manufacturers Association, of Schaumburg, Illinois. III *** Applied Communications, Inc., of Omaha. III *** Bruce Foods Corporation of New Iberia, Louisiana. Now, let me say something about Bruce Foods and their claim to fame. You see, they have a contract to build more than forty Cajun and Mexican restaurants in the Soviet Union. ((So imagine that, tacos in Tashkent and crawdaddies in Kiev. ) ) 6 *** Commerce Bank of Kansas City. III *** The Jacobsen Division of Textron, Racine, Wisconsin. III *** The Midamar Corporation of Cedar Rapids. III *** The Mid-South Exporter's Roundtable of Memphis. III *** Proler International Corporation of Houston. III And last: Valmont Industries of Valley, Nebraska. III You've all started the 1990s off in a winning spirit. And you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. Thank you, God bless you, and may God bless the United States of America. # # # 1 Document No. 14223355 WHITE HOUSE STAFFING 90 MEMORANDUM A10: 5/18/90 41 5/21/90 NOON DATE: ACTION/CONCURRENCE/COMMENT DUE BY: PRESIDENTIAL REMARKS: E AWARDS SUBJECT: ACTION FYI ACTION FYI VICE PRESIDENT MCCLURE SUNUNU NEWMAN SCOWCROFT PORTER DARMAN ROGICH BATES UNTERMEYER CARD ROGERS CICCONI WINSTON DEMAREST PINKERTON FITZWATER BOSKIN GRAY HAGIN REMARKS: Please forward any comments directly to Chriss Winston, Rm. 122, x2930, no later than NOON, Monday, May 21, with a copy to my office. Thank you. RESPONSE: OK Brune 3ama for Siy Rogret James W. Cicconi Assistant to the President and Deputy to the Chief of Staff Ext. 2702 3 Davis/Martin Title: Eaward May 15, 1990 1990 MAY 18 PM 3. 39 Draft: Four PRESIDENTIAL ADDRESS: E AWARDS, THE ROSE GARDEN Wednesday, May 23, 1990, 2:00 P.M. ( (Acknowledgements -- Ambassador Hills and Secretary Mosbacher. )) But it's especially great to have Carla and Bob here. For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to guide them to it. But, in the end, it is up to American business to step through the opening, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ( (And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ))\\\ Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and highest unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and enforceable rules to govern world commerce. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. 2 Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade agree, and are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by subsidies that cost farmers and consumers alike hundreds of billions of dollars. There cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. *** Second, we challenge our trading partners to envision a world free of tariffs. *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and quality, not by government's deep pockets. *** Fourth, we want to ensure that the rules we have, and those that we are negotiating, apply to developing countries no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas: services, investment and intellectual property not covered under current GATT rules. *** Sixth and last, we want to create swift and effective means to resolve trade disputes. 3 All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of world trade that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the end of the Economic Summit in July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States no agreement is better than a bad agreement. Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; in starting a dialogue with the dynamic states of the Pacific Rim; and in ensuring that America will have access to Europe after the historic union of 1992. We are also negotiating trade and investment agreements with the reform governments of Eastern Europe and Latin America. They stand to reap enormous gains from integration into the global trading system; but the United States will also gain from their long pent-up industry and imagination. Our objective is to anchor these countries in the ideal of freedom -- economic, as 4 well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. As the winds of change sweep out old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to be more competitive. The EPC will implement this initiative through the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, bring all the resources of the federal government to bear to serve American exporting businesses. I am also directing the committee to promote U.S. businesses in new or neglected markets by leading Presidential Trade Missions, missions to be headed by the Department of Commerce. The EPC will report to me with a strategy for implementing this Commercial Opportunities Initiative by September 30.\\ Now, for the matter at hand. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. 5 You see, this week the Commerce Department and its International Trade Administration is joining with state and local governments, international trade groups and universities to celebrate World Trade Week. And this week, we really have something to celebrate -- last Wednesday's announcement that U.S. exports in March hit $33.3 billion -- a record high. This is yet another sign that America is a resurgent power in world trade. And America exporting strength is no accident. It is a result of the leadership of the American worker, the American entrepreneur and an outstanding Secretary of Commerce, Bob Mosbacher. And SO it is my pleasure to join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies: First: The Aerotech World Trade Corporation of White Plains, New York. *** The American Bureau of Collections of Buffalo, New York. \\\ *** The American Hardware Manufacturers Association, of Schaumburg, Illinois. III *** Applied Communications, Inc. , of Omaha. *** Bruce Foods Corporation of New Iberia, Louisiana. Now, let me say something about Bruce Foods and their claim to fame. You see, they have a contract to build more than forty Cajun and Mexican restaurants in the Soviet Union. ( (So imagine that, tacos in Tashkent and crawdaddies in Kiev. ))\\\ 6 *** Commerce Bank of Kansas City.\\\ *** The Jacobsen Division of Textron, Racine, Wisconsin. III *** The Midamar Corporation of Cedar Rapids. III *** The Mid-South Exporter's Roundtable of Memphis. III *** Proler International Corporation of Houston. III And last: Valmont Industries of Valley, Nebraska. III You've all started the 1990s off in a winning spirit. And you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. Thank you, God bless you, and may God bless the United States of America. # # # STAFFED 230p Davis/Martin Title: Eaward May 15, 1990 Draft: Four PRESIDENTIAL ADDRESS: E AWARDS, THE ROSE GARDEN Wednesday, May 23, 1990, ((Time)) 2:00 ( (Acknowledgements -- Ambassador Hills and Secretary Mosbacher. )) But it's especially great to have Carla and Bob here. For American business, confronting protectionist barriers is like having a door shut rudely in your face. And more and more, American business is looking to Carla to open the door, and Bob to guide them to it. But, in the end, it is up to American business to step through the opening, to enter foreign markets. And so that's why I am here today, to present the "E" awards honoring American firms that have been such outstanding competitors abroad. ( (And later on, I'll let you in on what the "E" stands for; but first, a hint -- it doesn't stand for Elvis. ) ) Before I get to the awards, let me talk trade. I believe the protectionist path leads to closed markets, lower living standards and highest unemployment. So our direction is toward open markets, expanding trade and negotiating a set of clear and enforceable rules to govern world commerce. This is the path to prosperity, growth and high employment. And that is why my top trade priority for this year is an ambitious multilateral agreement. We must conclude the Uruguay Round of global trade talks by December. 2 Unfortunately, world trade has outgrown the rules of the General Agreement on Tariffs and Trade, or GATT, that served so well for four decades. The United States and almost 100 other nations representing more than 85 percent of the world's trade agree, and are working with us to revise and improve GATT rules. This is what we are striving to achieve: *** First, we seek to reform agricultural trade, a market inadequately covered by GATT rules, and badly distorted by subsidies that cost farmers and consumers alike hundreds of billions of dollars. There cannot be a successful conclusion to the Uruguay Round without fundamental agricultural reform. *** Second, we challenge our trading partners to envision a world free of tariffs. *** Third, the United States wants to curb hundreds of billions of dollars of trade-distorting subsidies. We believe that entrepreneurs should compete on the basis of price and quality, not by government's deep pockets. *** Fourth, we want to ensure that the rules we have, and those that we are negotiating, apply to developing countries no longer at the margin of the trading system. *** Fifth, we want to develop fair rules for new areas: services, investment and intellectual property not covered under current GATT rules. *** Sixth and last, we want to create swift and effective means to resolve trade disputes. 3 All told, we are striving to incorporate roughly one trillion dollars worth of goods and services -- a third of world trade that is not sufficiently covered by rules of fair play. In our efforts, we will, of course, work closely with our friends in Congress and the business community. But time is short, our task is great. I call on our trading partners to move these negotiations forward at the Organization for Economic Cooperation and Development meeting this month, and at the end of the Economic Summit in July. This round of the GATT is an ambitious undertaking -- the last, best chance for the world to enter the next century with free and fair trade for all. So let me be blunt: To The United States no agreement is better than a bad agreement. Even as we are driving at full-speed to complete the Round, the United States is also making progress in market-opening negotiations with Japan; in keeping the flow of goods and services open with Canada and Mexico; in starting a dialogue with the dynamic states of the Pacific Rim; and in ensuring that America will have access to Europe after the historic union of 1992. We are also negotiating trade and investment agreements with the reform governments of Eastern Europe and Latin America. They stand to reap enormous gains from integration into the global trading system; but the United States will also gain from their long pent-up industry and imagination. Our objective is to anchor these countries in the ideal of freedom -- economic, as 4 well as political freedom. So we are striving for free trade, not just because it is good for America, but because it is good for all mankind. As the winds of change sweep out old barriers and liberalize markets from Managua to Warsaw, we must be prepared to take advantage of this historic opportunity, to compete and win. That is why today I directed the Economic Policy Council to undertake a Commercial Opportunities Initiative to encourage American business to be more competitive. The EPC will implement this initiative through the Trade Promotion Coordinating Committee, or TPCC, to be chaired by the Secretary of Commerce. This committee will, for the first time, bring all the resources of the federal government to bear to serve American exporting businesses. I am also directing the committee to promote U.S. businesses in new or neglected markets by leading Presidential Trade Missions, missions to be headed by the Department of Commerce. The EPC will report to me with a. strategy for implementing this Commercial Opportunities Initiative by September 30.\\ Now, for the matter at hand. At the height of the Second World War, "E" awards were presented to war plants in recognition of excellence in production. In a time of peace, we use the "E" symbol to celebrate excellence in American exports. And as it turns out, this is a very appropriate time for us to confer these awards. 5 You see, this week the Commerce Department and its International Trade Administration is joining with state and local governments, international trade groups and universities to celebrate World Trade Week. And this week, we really have something to celebrate -- last Wednesday's announcement that U.S. exports in March hit $33.3 billion -- a record high. This is yet another sign that America is a resurgent power in world trade. And America exporting strength is no accident. It is a result of the leadership of the American worker, the American entrepreneur and an outstanding Secretary of Commerce, Bob Mosbacher. \\ And so it is my pleasure to join Bob in presenting this prestigious award for exporting excellence to eleven outstanding companies: First: The Aerotech World Trade Corporation of White Plains, New York. *** The American Bureau of Collections of Buffalo, New York. *** The American Hardware Manufacturers Association, of Schaumburg, Illinois. *** Applied Communications, Inc., of Omaha. *** Bruce Foods Corporation of New Iberia, Louisiana. Now, let me say something about Bruce Foods and their claim to fame. You see, they have a contract to build more than forty Cajun and Mexican restaurants in the Soviet Union. ( (So imagine that, tacos in Tashkent and crawdaddies in Kiev. ))\\\ 6 *** Commerce Bank of Kansas City. III *** The Jacobsen Division of Textron, Racine, Wisconsin. III *** The Midamar Corporation of Cedar Rapids. III *** The Mid-South Exporter's Roundtable of Memphis. III *** Proler International Corporation of Houston. 111 And last: Valmont Industries of Valley, Nebraska. III You've all started the 1990s off in a winning spirit. And you've done something more than just represent your firms -- you've represented American drive and creativity to the world. For that you have my gratitude and my congratulations. Thank you, God bless you, and may God bless the United States of America. # # #