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Ad Federation Teleconference 6/7/91 [OA 6034]
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Ad Federation Teleconference 6/7/91 [OA 6034]
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Originally Processed With FOIA(s):
FOIA Number:
S
S
FOIA
MARKER
This is not a textual record. This is used as an
administrative marker by the George Bush Presidential
Library Staff.
Record Group/Collection:
George H.W. Bush Presidential Records
Collection/Office of Origin:
Speechwriting, White House Office of
Series:
Speech File Draft Files
Subseries:
Chron File, 1989-1993
OA/ID Number:
13571
Folder ID Number:
13571-003
Folder Title:
Ad Federation Teleconference 6/7/91 [OA 6034]
Stack:
Row:
Section:
Shelf:
Position:
G
26
17
1
7
(Smith/Cawley)
June 6, 1991
Draft Two
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
,
ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
( (I was thinking this morning that there's one advantage to
me addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomache, you'll know how to
get fast, fast, fast relief. )) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once
complained: "Advertisements contain the only truths to be relied
on in a newspaper. //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. // You have enhanced our Points of Light
2
Foundation -- donating over $1 billion a year in multi-media
public service announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; serving people in
more than 220 communities and 200 college campuses. / /
No one should underestimate the power of your deeds. ( (You
know, there is a story of how an ad salesman was trying to
convince a store owner to do some advertising, and the owner
said: "I've been in this location for 50 years and I've never
needed to advertise." // The salesman said: "The town church
has been in the same location for a hundred years, but they still
ring their bells. ") ) //
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself --- and much to our nation.
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
3
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's join hands and build a better future -- a more informed and
focused future -- for ourselves, our families, our communities,
our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
(Smith/Cawley)
June 6, 1991
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
,
ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
( (I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief. )) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. / /
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise. " //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. ) )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
AD FEDERATION
TELECONFERENCE
HOWARD BELL, LADIES AND GENTLEMEN. IT IS A
PLEASURE TO JOIN YOU TODAY ON A MEDIUM YOU UNDERSTAND
so WELL -- AND TO ADDRESS THE 23RD ANNUAL NATIONAL
ADVERTISING CONFERENCE OF THE AMERICAN ADVERTISING
FEDERATION. /
((I WAS THINKING THIS MORNING THAT THERE'S ONE
ADVANTAGE TO ADDRESSING AN AUDIENCE FROM THE
ADVERTISING INDUSTRY. IF MY REMARKS CAUSE A HEADACHE
OR UPSET STOMACH, YOU'LL KNOW HOW TO GET FAST, FAST,
FAST RELIEF. " //
WE TEND TO FORGET IN THIS AGE OF INSTANT
COMMUNICATION THAT YOUR PROFESSION HAS INFORMED
AMERICANS FOR MORE THAN TWO CENTURIES. YOU PROBABLY
KNOW THAT THOMAS JEFFERSON ONCE NOTED THAT
"ADVERTISEMENTS CONTAIN THE ONLY TRUTHS TO BE RELIED ON
IN A NEWSPAPER." //
- 2 -
TODAY, YOU TRANSPORT FACTS AND PROCLAMATIONS, PLEAS
AND ARGUMENTS TO EVERY CORNER OF AMERICA. THE
FEDERATION'S MORE THAN 52,000 MEMBERS -- ADVERTISERS /
ADVERTISING AGENCIES / MEDIA COMPANIES / ADVERTISING
PROFESSIONALS / AND COLLEGE STUDENTS MAJORING IN
ADVERTISING -- YOU ALL STUDY AND REFINE THE ARTS OF
INFORMING AND PERSUADING THE PUBLIC. 11
TOGETHER, YOU'VE DONE MORE THAN TAKE AIM AT THE
BOTTOM LINE -- YOU'VE SHOWN THAT ANY DEFINITION OF A
SUCCESSFUL LIFE MUST INCLUDE SERVING OTHERS. //
I BELIEVE so VERY STRONGLY IN THE HISTORIC CONCEPT
OF ONE AMERICAN HELPING ANOTHER. WE CALL IT 1,000
POINTS OF LIGHT.
YOU HAVE ENHANCED THE POINTS OF LIGHT FOUNDATION
-- DONATING MILLIONS AND MILLIONS OF DOLLARS A YEAR IN
MULTI-MEDIA PUBLIC SERVICE ANNOUNCEMENTS. /
- 3 -
YOUR CHAPTERS AND MEMBERS HAVE SERVED COMMUNITIES
NATIONWIDE. ATLANTA'S ADVERTISING CLUB ESTABLISHED A
MINORITY RELATIONS PROGRAM. HOUSTON'S ADVERTISING
FEDERATION REACHED OUT TO THOSE AFFLICTED BY THE
TERRIFYING DISEASE, AIDS. / IN ARKANSAS, ADVERTISERS
POURED THEIR TIME AND TALENT INTO A CAMPAIGN THAT
COMBATS CHILD ABUSE. IN HONOLULU, YOU PROMOTED THE
LIFE-SAVING CAUSE OF ORGAN DONATION. / YOU HAVE TAKEN
ON PROJECTS AS VAST AND VARIOUS AS OUR GREAT LAND;
HELPING PEOPLE IN MORE THAN 220 COMMUNITIES AND 200
COLLEGE CAMPUSES. //
NO ONE SHOULD UNDERESTIMATE THE POWER OF YOUR DEEDS
OR THE IMPORTANCE OF YOUR PROFESSION. ((YOU KNOW,
THERE IS A STORY OF HOW AN AD SALESMAN WAS TRYING TO
CONVINCE A STORE OWNER TO DO SOME ADVERTISING, AND THE
OWNER SAID: "I'VE BEEN IN THIS LOCATION FOR 50 YEARS
AND I'VE NEVER NEEDED TO ADVERTISE." 11 THE SALESMAN
SAID: "THE TOWN CHURCH HAS BEEN IN THE SAME LOCATION
FOR A HUNDRED YEARS, BUT THEY STILL RING THEIR
BELLS. "))
- 4 -
TWO YEARS AGO THIS MONTH, OUR ADMINISTRATION
RECOGNIZED THE A.A.F. WITH THE PRIVATE SECTOR
INITIATIVE COMMENDATION. LAST YEAR, ANOTHER
PRESIDENTIAL AWARD TESTIFIED TO YOUR BELIEF THAT, AS
EMERSON SAID, "THE ONLY GIFT IS A PORTION OF THYSELF."
TODAY, LET ME CLOSE BY PRAISING A MAN WHO HAS GIVEN
MUCH OF HIMSELF -- AND MUCH TO OUR NATION.
HOWARD BELL MAKES HIS FINAL APPEARANCE AS A.A.F.
PRESIDENT AT THIS CONVENTION. HE HAS SERVED AS AN
ADVERTISING EVANGELIST AND TRAILBLAZER -- AND HE'S
BUILT THE A.A.F. INTO THE MEGAPHONE OF THE AD INDUSTRY.
UNDER HIS LEADERSHIP, MEMBERSHIP TRIPLED; A.A.F.
ESTABLISHED NEW MEANS AND STANDARDS OF SELF-REGULATION.
PERHAPS MOST IMPORTANT OF ALL, THE FEDERATION UNDER
HOWARD'S LEADERSHIP ACTED UPON THE AXIOM THAT
PROSPERITY WITHOUT PURPOSE MEANS NOTHING.
- 5 -
FOR THAT, I THANK HIM -- AND YOU. YOU HAVE MADE A
BIG DIFFERENCE IN THIS NATION'S LIFE. BUT LET'S GO
FURTHER STILL. LET'S BUILD A BETTER AND MORE FOCUSED
FUTURE FOR OURSELVES, OUR FAMILIES, OUR COMMUNITIES,
OUR COUNTRY.
NOW, HOWARD, SINCE I'VE TRAVELED so FAR TO BE WITH
YOU, I'D BE GLAD TO TAKE A FEW QUESTIONS.
#
#
#
#
- 6 -
HOWARD BELL:
THANK YOU, MR. PRESIDENT. THE ECONOMIC DOWNTURN
HAS AFFECTED ALL AREAS OF BUSINESS AND PARTICULARLY THE
COMMUNICATIONS AND MEDIA INDUSTRIES. DO YOU SEE ANY
POSITIVE SIGNS IN THE ECONOMY THAT SIGNAL THE BEGINNING
OF AN UPTURN?
PRESIDENT:
HOWARD, IF I MAY BORROW A TERM FROM WALL STREET, I
AM BULLISH ON THE ECONOMY. WHILE SOME SECTORS ARE
STILL SLUGGISH, ON THE WHOLE, A TURNAROUND IN THE
ECONOMY APPEARS TO BE IN THE MAKING. ACCORDING TO THE
JUST-RELEASED MAY UNEMPLOYMENT REPORT, OVER HALF OF ALL
INDUSTRIES ADDED TO THEIR PAYROLLS. INDUSTRIAL
PRODUCTION HAS ALSO BEEN RISING. SUCH UPWARD TRENDS
WILL CONTINUE, ACCORDING TO THE INDEX OF LEADING
INDICATORS. THE INDEX HAS RISEN FOR THREE CONSECUTIVE
MONTHS, A STRONG SIGNAL THAT THE ECONOMIC FUTURE LOOKS
BRIGHT. I DON'T WANT TO SOUND EXPLOSIVE BECAUSE SOME
PEOPLE ARE STILL HURTING BADLY AND THIS CONCERNS ME,
BUT THINGS ARE BEGINNING TO MOVE FORWARD.
- 7 -
AS FAR AS YOUR INDUSTRY IS CONCERNED, I'M
OPTIMISTIC THAT IT T00 WILL PICK UP AS THE REST OF THE
ECONOMY GATHERS STEAM. INCREASED FACTORY ORDERS WILL
HAVE AN IMPACT ON THE ADVERTISING INDUSTRY, AS
BUSINESSES BEGIN TO MOVE THEIR PRODUCTS.
HOWARD BELL:
MR. PRESIDENT, I WOULD LIKE TO INTRODUCE DAVID
BELL, A.A.F. 'S CHAIRMAN, WHO WILL ASK THE NEXT
QUESTION.
DAVID BELL:
MR. PRESIDENT, THE AMERICAN ADVERTISING FEDERATION
IS CURRENTLY WORKING WITH THE PRIVATE SECTOR DIVISION
OF THE UNITED STATES INFORMATION AGENCY TO DEVELOP
ADVERTISING AND MARKETING DATA WITH RESPECT TO THE FREE
MARKET ECONOMIC SYSTEM THAT WILL BE MADE AVAILABLE TO
EMBASSIES AROUND THE WORLD. THIS DATA AND EXPERTISE
WILL PROVIDE ACCESS TO PROVEN METHODOLOGIES TO EASTERN
EUROPEAN COUNTRIES, AMONG OTHERS, AS THEY MOVE TOWARD A
MARKET ECONOMY. DO YOU SEE ADDITIONAL WAYS THAT THE
ADVERTISING INDUSTRY CAN HELP FOSTER THESE IMPORTANT
DEVELOPMENTS IN SUCH COUNTRIES?
- 8 -
PRESIDENT:
LET ME SAY THAT I WAS JUST OVER AT U.S.I.A. LAST
WEEK AT THE SWEARING-IN OF HENRY CATTO, OUR NEW
DIRECTOR. I KNOW THAT AMBASSADOR CATTO IS VERY EXCITED
ABOUT A.A.F.'S VOLUNTEER WORK WITH THE PRIVATE SECTOR
MARKET RESOURCE COMMITTEE. THE IMPORTANT SKILLS OUR
EASTERN EUROPEAN FRIENDS ACQUIRE THROUGH YOUR
GENEROSITY WILL HELP PROVIDE THE BUILDING BLOCKS TO
ESTABLISH A PRODUCTIVE ECONOMY.
DAVID, I THINK THE ADVERTISING COMMUNITY CAN SHOW
THESE NATIONS HOW TO TRANSMIT INFORMATION SWIFTLY AND
CREATIVELY. WITH THE MANY PUBLIC SERVICE ANNOUNCEMENTS
YOUR INDUSTRY PRODUCES, YOU HELP TEACH PEOPLE ABOUT
IMPORTANT ISSUES. IN FACT, AS I RECALL, YOU HELPED
CREATE AND PRODUCE THE PRODUCTION OF THE DEPARTMENT OF
ENERGY'S "DO YOUR PART, DRIVE SMART" ENERGY EFFICIENCY
CAMPAIGN. THAT CAMPAIGN SHOWED US ALL HOW A FEW SIMPLE
STEPS WOULD HELP MAKE US MORE ENERGY EFFICIENT.
- 9 -
ALSO LOOK AT THE WONDROUS SUCCESS OF JIM BURKE AND
THE PARTNERSHIP FOR A DRUG-FREE AMERICA. WHAT A
FANTASTIC JOB JIM AND THE OTHERS ARE DOING. THE
ADVERTISING THEY'VE PRODUCED HAS HELPED STEM THE TIDE
OF ILLEGAL USE OF DRUGS BY POWERFULLY ILLUSTRATING THE
OFTEN FATAL CONSEQUENCES OF DRUG USE.
EVERY COUNTRY HAS PROBLEMS THAT CAN BE ADDRESSED
WITH EFFECTIVE PUBLIC AFFAIRS ADVERTISING. AND AS
COUNTRIES BEGIN TO REALIZE THAT THEY NEED HELP TO
COMMUNICATE INFORMATION, THEY'LL DO IT WITH
ADVERTISING.
SO, A GOOD QUESTION AND A GOOD WAY TO END THIS
TELECONFERENCE. THANK YOU FOR HAVING ME IN NASHVILLE
AND GOD BLESS YOU ALL.
#
#
#
action R', Monoro
CC', JJ 243976
Document No.
WHITE HOUSE
ING MEMORANDUM
91 JUN 6 P9: On
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
PHILLIP D. BRADY
Assistant to the President
and Staff Secretary
Ext. 2702
(Smith/Cawley)
June 6, 1991
91 JUN -5 PH 8: 30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief. )) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise. " //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. ") )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
####
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they increase
any month, but three consecutive advances is a strong signal
are
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
in April
the first time in seven months and factory order also rose
paywel employee Everenced in May
for the freit time in eleven months.
in April. These are all good signs that the recession is
drawing to a close.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
Document No. 243976
WHITE HOUSE STAFFING MEMORANDUM
DATE: 06/07/91
ACTION/CONCURRENCE/COMMENT DUE BY:
---
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/07 draft four)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
The attached has been forwarded to the President.
RESPONSE:
PHILLIP D. BRADY
Assistant to the President
and Staff Secretary
Ext. 2702
THE WHITE HOUSE
WASHINGTON
91 JUN -7 PM 6: 6:32
June 7, 1991
MEMORANDUM
INFORMATION FOR THE PRESIDENT
THROUGH:
TONY SNOW TS
FROM:
CURT SMITH
SUBJECT:
REMARKS FOR TELECONFERENCE WITH THE AMERICAN
ADVERTISING FEDERATION
I.
SUMMARY
On Tuesday, June 11, at 10:00 a.m. you will make remarks via
teleconference to the American Advertising Federation convention
in Nashville, TN. You are scheduled to speak from the OEOB video
studio. The remarks are five minutes in length and will be on
TelePrompter. You will be introduced by Mr. Howard Bell,
President of the A.A.F.
II.
DISCUSSION
The attached remarks applaud the advertising industry for
its community service work ethic -- noting several local programs
as well as contributions to the Points of Light Foundation public
service ad campaign.
Finally, you pay tribute to outgoing President Howard Bell,
who has guided the group with distinction for over 20 years.
At the conclusion of your remarks, you will take two
questions: the first will be posed by Mr. Howard Bell and the
second by Mr. David Bell (no relation).
(Smith/Cawley)
June 7, 1991
Draft Four
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
10:00 A.M.
Howard Bell, ladies and gentlemen. It is a pleasure to join
you today on a medium you understand so well -- and to address
the 23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief.) ) 11
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
2
Together, you've done more than take aim at the bottom line
-- you've shown that any definition of a successful life must
include serving others. //
You have enhanced the Points of Light Foundation -- donating
millions and millions of dollars a year in multi-media public
service announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. / /
No one should underestimate the power of your deeds or the
importance of your profession. ((You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise. " //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells."))
Two years ago this month, our Administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the only gift is a portion of thyself." Today,
3
let me close by praising a man who has given much of himself --
and much to our nation.
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation. Perhaps
most important of all, the federation under Howard's leadership
acted upon the axiom that prosperity without purpose means
nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
4
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I may borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors are still
sluggish, on the whole, a turnaround in the economy appears
to be in the making. According to the just-released May
unemployment report, over half of all industries added to
their payrolls. Industrial production has also been rising.
Such upward trends will continue, according to the index of
leading indicators. The index has risen for three
consecutive months, a strong signal that the economic future
looks bright.
5
As far as your industry is concerned, I'm optimistic
that it too will pick up as the rest of the economy gathers
steam. Increased factory orders will have an impact on the
advertising industry, as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move toward a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. I know
that Ambassador Catto is very excited about AAF's volunteer
work with the private sector Market Resource Committee. The
important skills our eastern European friends acquire
through your generosity will help provide the building
blocks to establish a productive economy.
David, I think the advertising community can show these
nations how to transmit information swiftly and creatively.
With the many public service announcements your industry
produces, you help teach people about important issues. In
6
fact, as I recall, you helped create and produce the
production of the Department of Energy's "Do Your Part,
Drive Smart" energy efficiency campaign. That campaign
showed us all how a few simple steps would help make us more
energy efficient.
Also look at the wondrous success of Jim Burke and the
Partnership for a Drug-Free America. The advertising
they've produced has helped stem the tide of illegal use of
drugs by powerfully illustrating the often fatal
consequences of drug use.
Every country has problems that can be addressed with
effective public affairs advertising. And as countries
begin to realize that they need help to communicate
information, they'll do it with advertising.
So, a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
THE PRESIDENT HAS SEEN
4/10/91
THE WHITE HOUSE
WASHINGTON
June 7, 1991
91 JUN-7 PM 6:32
MEMORANDUM
OK
some
INFORMATION FOR THE PRESIDENT
THROUGH:
TONY SNOW TS
with
soudle
FROM:
CURT SMITH
CB
SUBJECT:
REMARKS FOR TELECONFERENCE WITH THE AMERICAN
ADVERTISING FEDERATION
6-10
I. SUMMARY
On Tuesday, June 11, at 10:00 a.m. you will make remarks via
teleconference to the American Advertising Federation convention
in Nashville, TN. You are scheduled to speak from the OEOB video
studio. The remarks are five minutes in length and will be on
TelePrompter. You will be introduced by Mr. Howard Bell,
President of the A.A.F.
II. DISCUSSION
The attached remarks applaud the advertising industry for
its community service work ethic -- noting several local programs
as well as contributions to the Points of Light Foundation public
service ad campaign.
Finally, you pay tribute to outgoing President Howard Bell,
who has guided the group with distinction for over 20 years.
At the conclusion of your remarks, you will take two
questions: the first will be posed by Mr. Howard Bell and the
second by Mr. David Bell (no relation).
(Smith/Cawley)
June 7, 1991
Draft Four
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
10:00 A.M.
Howard Bell, ladies and gentlemen. It is a pleasure to join
you today on a medium you understand so well -- and to address
the 23rd annual National Advertising Conference of the American
Advertising Federation. /
( (I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief. )) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
2
Together, you've done more than take aim at the bottom line
-- you've shown that any definition of a successful life must
include serving others.
historic concept of one Anne call
ment
I believe so my / stroyly in the American haping another we
in 1000 A
You have enhanced the Points of Light Foundation -- donating High
millions and millions of dollars a year in multi-media public
service announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise." //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. "))
Two years ago this month, our Administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the only gift is a portion of thyself." Today,
3
let me close by praising a man who has given much of himself --
and much to our nation.
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation. Perhaps
most important of all, the federation under Howard's leadership
acted upon the axiom that prosperity without purpose means
nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
4
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I may borrow a term from Wall Street, I'm am
bullish on the economy. While some sectors are still
sluggish, on the whole, a turnaround in the economy appears
to be in the making. According to the just-released May
unemployment report, over half of all industries added to
their payrolls. Industrial production has also been rising.
Such upward trends will continue, according to the index of
leading indicators. The index has risen for three
consecutive months, a strong signal that the economic future
looks bright. I don't want to sould eup hove because
sove people are still hurting badly and
this concerns me, but things are
begung to nove forward.
5
As far as your industry is concerned, I'm optimistic
that it too will pick up as the rest of the economy gathers
steam. Increased factory orders will have an impact on the
advertising industry, as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move toward a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. I. know
that Ambassador Catto is very excited about AAF's volunteer
work with the private sector Market Resource Committee. The
important skills our eastern European friends acquire
through your generosity will help provide the building
blocks to establish a productive economy.
David, I think the advertising community can show these
nations how to transmit information swiftly and creatively.
With the many public service announcements your industry
produces, you help teach people about important issues. In
6
fact, as I recall, you helped create and produce the
production of the Department of Energy's "Do Your Part,
Drive Smart" energy efficiency campaign. That campaign
showed us all how a few simple steps would help make us more
energy efficient.
Also look at the wondrous success of Jim Burke and the
what a fantaster job True ad the other are
Partnership for a Drug-Free America 1 The advertising
dairy.
they've produced has helped stem the tide of illegal use of
drugs by powerfully illustrating the often fatal
consequences of drug use.
Every country has problems that can be addressed with
effective public affairs advertising. And as countries
begin to realize that they need help to communicate
information, they'll do it with advertising.
So, a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
,
THE WHITE HOUSE
91 JUN 9 P8:22
WASHINGTON
June 7, 1991
MEMORANDUM FOR TONY SNOW
FROM:
ROGER B. PORTER RBP
SUBJECT:
Presidential Teleconference: Ad Federation
We have reviewed the attached remarks from a policy
standpoint and have noted several suggested changes on page
four of the draft.
Please let us know if you have any questions or if we may
help in any other way.
CC: Phillip D. Brady
Document No.
243976
WHITE HOUSE STAFFING MEMORANDUM
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTEI
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
PHILLIP D. BRADY
Assistant to the President
and Staff Secretary
Ext. 2702
(Smith/Cawley)
June 6, 1991
91 JUN -6 PH 8: 30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
( (I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief. )) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise." //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
4
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
the OVERALL DERFORMANCE of THE
economy are still sluggish, on a whole, I think we're
already starting to see some REAL h improvement. A few days ago,
ECONOMY is SHOWING
Insex of
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they it increases
any month, but three consecutive advances is a strong signal
The economy is
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
the first time in seven months and factory order SA also rose
in April. These are all good signs that the recession is
drawing to a close. AND that we Ane returning to a period of strong economic growth.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
THE WHITE HOUSE
WASHINGTON
June 7, 1991
MEMORANDUM
INFORMATION FOR THE PRESIDENT
THROUGH:
TONY SNOW TS
FROM:
CURT SMITH
SUBJECT:
REMARKS FOR TELECONFERENCE WITH THE AMERICAN
ADVERTISING FEDERATION
I. SUMMARY
On Tuesday, June 11, at 10:00 a.m. you will make remarks via
teleconference to the American Advertising Federation convention
in Nashville, TN. You are scheduled to speak from the OEOB video
studio. The remarks are five minutes in length and will be on
TelePrompter. You will be introduced by Mr. Howard Bell,
President of the A.A.F.
II. DISCUSSION
The attached remarks applaud the advertising industry for
its community service work ethic -- noting several local programs
as well as contributions to the Points of Light Foundation public
service ad campaign.
Finally, you pay tribute to outgoing President Howard Bell,
who has guided the group with distinction for over 20 years.
At the conclusion of your remarks, you will take two
questions: the first will be posed by Mr. Howard Bell and the
second by Mr. David Bell (no relation).
(Smith/Cawley)
June 7, 1991
Draft Four
AD.TS
PRESIDENTIAL REMARKS:
AD
FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
10:00 A.M.
Howard Bell, ladies and gentlemen. It is a pleasure to join
you today on a medium you understand so well -- and to address
the 23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief. )) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper.' " //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
2
Together, you've done more than take aim at the bottom line
-- you've shown that any definition of a successful life must
include serving others. //
You have enhanced the Points of Light Foundation -- donating
millions and millions of dollars a year in multi-media public
service announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise. " //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. )
Two years ago this month, our Administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the only gift is a portion of thyself." Today,
3
let me close by praising a man who has given much of himself --
and much to our nation.
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation. Perhaps
most important of all, the federation under Howard's leadership
acted upon the axiom that prosperity without purpose means
nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
4
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I may borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors are still
sluggish, on the whole, a turnaround in the economy appears
to be in the making. According to the just-released May
unemployment report, over half of all industries added to
their payrolls. Industrial production has also been rising.
Such upward trends will continue, according to the index of
leading indicators. The index has risen for three
consecutive months, a strong signal that the economic future
looks bright.
5
As far as your industry is concerned, I'm optimistic
that it too will pick up as the rest of the economy gathers
steam. Increased factory orders will have an impact on the
advertising industry, as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move toward a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. I know
that Ambassador Catto is very excited about AAF's volunteer
work with the private sector Market Resource Committee. The
important skills our eastern European friends acquire
through your generosity will help provide the building
blocks to establish a productive economy.
David, I think the advertising community can show these
nations how to transmit information swiftly and creatively.
With the many public service announcements your industry
produces, you help teach people about important issues. In
6
fact, as I recall, you helped create and produce the
production of the Department of Energy's "Do Your Part,
Drive Smart" energy efficiency campaign. That campaign
showed us all how a few simple steps would help make us more
energy efficient.
Also look at the wondrous success of Jim Burke and the
Partnership for a Drug-Free America. The advertising
they've produced has helped stem the tide of illegal use of
drugs by powerfully illustrating the often fatal
consequences of drug use.
Every country has problems that can be addressed with
effective public affairs advertising. And as countries
begin to realize that they need help to communicate
information, they'll do it with advertising.
So, a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
243976
Document No.
WHITE HOUSE STAFFING MEMORANDUM
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
nonment
PHILLIP D. BRADY
Assistant to the President
and Staff Secretary
Ext. 2702
(Smith/Cawley)
June 6, 1991
91 JUN -6 PH. 8: 30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief. )) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise." //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells.") )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they increase
any month, but three consecutive advances is a strong signal
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
the first time in seven months and factory order also rose
in April. These are all good signs that the recession is
drawing to a close.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
Document No. 243976
WHITE HOUSE STAFFING MEMORANDUM
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE N/C
SUNUNU
PETERSMEYER
SCOWCROFT
Rostow
given
PORTER
DARMAN
ROGICH
N/C
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY Shear 2607
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
MASTER
(Smith) need a P or two on donestic
PHILLIP D. BRADY
Assistant to the President
policy- the remarks get recordert by all
and Staff Secretary
Ext. 2702
media. Need to Continue countdown to 100 days-
mention Crime to transportation.
(Smith/Cawley)
June 6, 1991
91 JUN-5 PH 8:30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
10:00 A.M.
Howard Bell
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
They'll
((I was thinking this morning that there's one advantage to
hid, it Funny
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief.) ) //
find this
We tend to forget in this age of instant communication that
Junny,
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that any the definition of a successful life must
(Peters)
include serving others. //
No: is
service to others central
dedicated to making
point made
in body of
to the life and work
2
the
of every American (Petersm)
You have enhanced our Points of Light Foundation
millons + millions
donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. ((You know, there is a story of
N
how an ad salesman was trying to convince a store owner to do
page joke
delete
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise." //
Joke (Petering
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest only gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
?
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
the overall performance of the
economy are still sluggish, on a whole, I think we're
economy is showing some real (Porter)
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
take OMB
delete lamquaga
month in a row. It's always a good sign when they it increase
(good) CEA
any month, but three consecutive advances is a strong signal
Insert
that things are turning around. Other economic data are is also
the economy's
in April
encouraging. Industrial production increased last month for
(Trees.)
A
(OMB)
(OMB)
the first time in seven months, and factory order also rose,
in April.
most These encouraging of all was a stight increase
are all good signs that the recession is
drawing to a close
in payroll employment in may That
06
may even indicate that the economy
As far your industry is concerned, I'm optimistic that
is starting to move upward.
(Treas.)
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
and that we are returning to a
period of strong economic growth.
(Porter)
* payroll , factory orders, and jobs increased
in may for the first time (CEA) in eleven months
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
inter
helped created +produced (Enagy)
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
Sona good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
4258 243976
Document No.
WHITE HOUSE MEMORANDUM
91 JUN 7 A6: 01 A6:
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
MEMORANDUM FOR TONY SNOW
June 7, 1991
The NSC staff has reviewed the presidential teleconference and concurs
as amended. Please note the comment regarding unemployment figures.
Brent D Scowcroft
PHILLIP D. BRADY
Assistant to the President
and Staff Secretary
Ext. 2702
CC: Phillip D. Brady
(Smith/Cawley)
June 6, 1991
91 JUN -6 PM 8: 30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief.) ) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. / /
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise. " //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. ") )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they increase
any month, but three consecutive advances is a strong signal
that things are turning around. Other economic data are is also
encouraging. Industrial production increased last month for
the first time in seven months and factory order also rose
in April. These are all good signs that the recession is
drawing to a close.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Check with CEA regarding may unemployment
figures.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
Document No.
243976
WHITE HOUSE STAFFING MEMORANDUM
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(08/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
1
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
See comnounts. manus
Noing alliiamson
PHILLIP D. BRADY
Assistant to the President
6-7-91
and Staff Secretary
Ext. 2702
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
late DOE
produces, you help teach and inform people on issues of
NOTE
mutual interest and national concern. In fact, as I recall,
avid's
you were involved in the production of the Department of
genes was
Energy's "Do Your Part, Drive Smart" energy efficiency
at onls involved
campaign. That campaign showed us all how a few simple
npot's
steps would help make us more energy efficient. Also look
ampaign, but agenes they were that the the created comparsn their services
the
whollunteens
Apcarncil.
SENT BY:Xerox Telecopier 7020 ; 6- 7-91 ; 14:19 ;
The White House->
2024566218:# 2
Document No. 243976
WHITE HOUSE STAFFING MEMORANDUM
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
NEGD A SARAGRAPH OR TWO
IN Demestic POLICY
TAKESE REMARKS get recordens 3,
PHILLIP D. BRADY
ALL 4995 TO CONTINUE COUNTDONN
Assistant to the President
and Staff Secretary
To 100 DAYS- MENTION CRIME 4
Ext. 2702
TRANSPORT stow
STATE FUTIVE BUDGET UNITED THE OFFICE THE
EXECUTIVE OFFICE OF THE PRESIDENT
OFFICE OF MANAGEMENT AND BUDGET
WASHINGTON, D.C. 20503
91 JUN 7 A12 49
JUN 7 1991
NOTICE:
Enclosed are comments from staff members of the Office of
Management and Budget (OMB) Such comments do not necessarily
represent the official position of the Director of OMB or of the
Office of Management and Budget. If you wish to have the
Director's personal comments, please let me know -- and contact
me if you have any questions.
If our proposed substantive changes are not made, please let
us know before the material is prepared in final.
James C. Marr
Associate Director for
Legislative Reference
and Administration
243976
Document No.
WHITE HOUSE STAFFING MEMORANDUM
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
See comments
PHILLIP D. BRADY
Assistant to the President
and Staff Secretary
Ext. 2702
(Smith/Cawley)
June 6, 1991
91 JUN -5 PM 8: 30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief.) ) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise." //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. "))
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
See new paragraph on next page
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they increase
any month, but three consecutive advances is a strong signal
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
the first time in seven months and factory order also rose
in April. These are all good signs that the recession is
drawing to a close.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
President
Howard, if I can borrow a term from Wall Street, I'm very
bullish on the economy. While some sectors are still sluggish,
on the whole, a turnaround in the economy appears to be in the
making. According to the just-released May employment report,
the number of jobs in the Nation increased, and over half of all
industries added to their payrolls. Industrial production has
also been rising. Such upward trend is going to continue,
according to the index of leading indicators. The index has
risen for three consecutive months in a row, a strong signal that
the economic future looks bright.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
SENT BY:Xerox Telecopier 7020 ; 6- 7-91 ; 11:52 ;
The White House-
2024566218:# 1
Executive Office of the President
91 JUN 6 PIO : 42
FACSIMILE TRANSMITTAL SHEET
NUMBER OF PAGES INCLUDING COVER
2
DATE 6/7/91
TO
Tony Snow
FAX NUMBER
6218
OFFICE NUMBER
COMMENTS
FROM
ROGER B. PORTER
FAX NUMBER
202-456-2878
OFFICE NUMBER
ECONOMIC & DOMESTIC POLICY
SENT. BY:Xerox Telecopier 7020 ; 6- 7-91 ; 11:52 ;
The White House->
2024566218:# 2
4
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
[very] bullish on the economy. While some sectors of the
economy are still sluggish, on whole, = think we're
the OVERALL DERFORMANCE of THE
ECONOMY is SHOWING
already starting to see some REAL improvement. A few days ago,
Index of
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they it increases
any month, but three consecutive advances is a strong signal
the economy is
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
the first time in seven months and factory order $ also rose
in April. These are all good signs that the recession is
drawing to & close, AND that we Are returning to a period of strong economic growth.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Document No. 243976
WHITE HOUSE STAFFING MEMORANDUM
91 JUN 6 P10: 53
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUEBY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE: Fn ONNEP per Bill Dmith, Depty chuff staff
" ors as is Vin Jun ept Balestrieri 2992
PHILLIP D. BRADY
Assistant to the President
and Staff Secretary
Ext. 2702
(Smith/Cawley)
June 6, 1991
91 JUN -6 PM 8: 30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief.) ) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper. " //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. / /
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise." //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. ") )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they increase
any month, but three consecutive advances is a strong signal
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
the first time in seven months and factory order also rose
in April. These are all good signs that the recession is
drawing to a close.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
(Smith/Cawley)
June 6, 1991
Draft Three
AD.TS
REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
,
ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
( (I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief. )) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. / /
No one should underestimate the power of your deeds or the
importance of your profession. ((You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise. " //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. "))
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
iffected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they increase
any month, but three consecutive advances is a strong signal
are
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
the first time in seven months and factory order also rose
in April. These are all good signs that the recession is
drawing to a close.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
THE WHITE HOUSE
WASHINGTON 6/7/91
91 JUN 6 Pll: Date: : 0,9
TO:
Tmy Snow
FROM:
CLARK KENT ERVIN
Office of National Service
Room 100, OEOB
x6266
CILE
Action
Your Comment
Let's Talk
FYI
Attached are are commits
an the POTUS telephonence
in Nashinlle.
2439716
Document No.
WHITE HOUSE STAFFING MEMORANDUM
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
PHILLIP D. BRADY
Assistant to the President
and Staff Secretary
Ext. 2702
(Smith/Cawley)
June 6, 1991
91 JUN-6 PH 8: 30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
((I/was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If
my
the
remarks cause a headache or upset stomach, you 11 know how to get
fast, fast, fast relief.) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
then
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. Cany //
dedicateding to
2
You have enhanced our Points of Light Foundation --
service to
donating
other
to
over $1 billion a year in multi-media public service
announcements. /
centrife the but
L
millims)
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
America
dollars)
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession.
(You know, there is a story of
how an ad salesman was trying to convince a store owner to do
??
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise." //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. "))
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
the
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
are
month in a row. It's always a good sign when they increase
any month, but three consecutive advances is a strong signal
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
s
the first time in seven months and factory order also rose
in April. These are all good signs that the recession is
drawing to a close.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products
as
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
inter
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
THE WHITE HOUSE
WASHINGTON
91 JUN 7 A12:18
June 6, 1991
MEMORANDUM FOR TONY SNOW
DEPUTY ASSISTANT TO THE PRESIDENT FOR
COMMUNICATIONS AND DIRECTOR OF SPEECHWRITING
FROM:
GENE SCHAERR GCS/KRM
ASSOCIATE COUNSEL TO THE PRESIDENT
SUBJECT:
Presidential Teleconference: AD Federation
Counsel's Office has no legal objection to the Presidential
Teleconference referenced above.
Thank you for the opportunity to review this matter.
Attachment
CC: Phillip D. Brady
Assistant to the President
and Staff Secretary
243976
Document No.
COUNSEL'S OFFICE
RECEIVED
WHITE HOUSE STAFFING MEMORANDUM
JUN 7 1991
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
PHILLIP D. BRADY
Assistant to the President
and Staff Secretary
Ext. 2702
(Smith/Cawley)
June 6, 1991
91 JUN -5 PH 8: 30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief. )) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise. " //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. ") )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself." "
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they increase
any month, but three consecutive advances is a strong signal
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
the first time in seven months and factory order also rose
5
in April. These are all good signs that the recession is
drawing to a close.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
586
4940
243976
Document No.
WHITE HOUSE STAFFING MEMORANDUM
91
JUN 7 A1:20
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE:
Aee comments. manles
Holly aulliamson
PHILLIP D. BRADY
Assistant to the President
6-7-91
and Staff Secretary
Ext. 2702
(Smith/Cawley)
June 6, 1991
91 JUN -5 PM 8: 30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a, headache or upset stomach, you'll know how to get
fast, fast, fast relief.) ) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper." //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. 11
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise.' " //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. ") )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government --- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they increase
Mary
any month, but three consecutive advances is a strong signal
that things are turning around. Other economic data are IS also
Treasury
encouraging. Industrial production increased last month for
in April
the first time in seven months and factory order also rose
Treasure
in April. N Most These encausing are all good of signs all was that a seight the recession increase in is payroll
drawing employment to a close. in May. that may even indicate that the economy
is starting to move upward.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
Document No. 243976
WHITE HOUSE STAFFING MEMORANDUM JUN
91
51
DATE: 06/06/91
ACTION/CONCURRENCE/COMMENT DUE BY: NOON 06/07/91
SUBJECT: PRESIDENTIAL TELECONFERENCE: AD FEDERATION
(06/06 draft three)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
PETERSMEYER
SCOWCROFT
PORTER
DARMAN
ROGICH
BRADY
SMITH
BROMLEY
UNTERMEYER
CARD
ROGERS
DEMAREST
SNOW
FITZWATER
BOSKIN
GRAY
MARTINEZ
HOLIDAY
REMARKS:
Please forward any comments directly to Tony Snow no later than
Noon on Friday, 06/07, with a copy to this office. Thanks.
RESPONSE: NEED A PARAgRAPH OR TWO
ON DRMESTIC POLICY
THESE REMARKS gat Pa CORDED By
PHILLIP D. BRADY
ALL MesiA NEED TO CONTINUE COUNTDONN Assistant and Staff to the
President
Secretary
TRANSPORTATION FiTrac 100 DAY&- MENTION CRIME of
Ext. 2702
(Smith/Cawley)
June 6, 1991
91 JUN -5 PH 8: 30
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
1 ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief.) )) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper. //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. ( (You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise." //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. ") )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they increase
any month, but three consecutive advances is a strong signal
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
the first time in seven months and factory order also rose
in April. These are all good signs that the recession is
drawing to a close.
As far your industry is concerned, I'm optimistic that
it too will pick up as the rest of the economy gathers
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
volunteer work with the private sector Market Resource
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
you were involved in the production of the Department of
Energy's "Do Your Part, Drive Smart" energy efficiency
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
THE WHITE HOUSE
Office of the Press Secretary
For Immediate Release
June 11, 1991
REMARKS BY THE PRESIDENT IN TELECONFERENCE
TO NATIONAL ADVERTISING CONFERENCE OF
THE AMERICAN ADVERTISING FEDERATION
Old Executive Office Building
10:05 A.M. EDT
THE PRESIDENT: Thank you. My heavens, what a welcome.
I can see you all -- the backs of your heads here. Ooops, I can see
you turning around. (Laughter.)
Thank you all very much. What a marvelous technology.
Howard Bell, ladies and gentlemen, it is a pleasure to join you today
on a medium you understand so well and to address this, the 23rd
Annual National Advertising Conference of the Federation -- of the
American Advertising Federation.
Normally in these speeches, you say "I wish I were with
you." I will say I wish I were there in Opryland. This week -- I'm
a country fan -- and this week we had Barbara Mandrell up at Camp
David. We've had Mo Bandy up there, Jimmy Dean, the Gatlins, Lee
Greenwood, and just last week we were privileged to have Alabama
singing for our congressional barbeque. So I'm a fan of country
music. And I just wish I were there to not only hear your
proceedings, but to catch a little of that act later on.
But I was thinking this morning that there's one
advantage to addressing an audience from the advertising industry.
If my remarks cause a headache or upset stomach, you'll know how to
get fast, fast relief -- click it.
But, look, this is reasonably short -- reasonably short
because in a few minutes I'm going over to Seaford, Delaware, to a
GED graduation. These night school guys -- old and young -- and it's
exciting what's happening in education.
But back to the subject at hand. We tend to forget in
this age of instant communication that your profession has informed
Americans for more than two centuries -- two centuries. You probably
know that Thomas Jefferson once noted that advertisements contain the
only truths to be relied on in a newspaper. You agreed with Thomas,
hey? I'm not sure I don't agree with Thomas. As a matter of fact, I
think I do.
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. And the Federation's more than
52,000 members -- advertisers, advertising agencies, media companies,
advertising professionals and college students majoring in
advertising -- you all study and refine the arts of informing and
persuading the public. Together you've done more than take aim at
the bottom line. You've shown that any definition of a successful
life must include serving others.
And I believe so very strongly in the historic concept of
one American helping another. We call it, as I'm sure you know, a
Thousand Points of Light. You have enhanced the Points of Light
Foundation, donating millions and millions of dollars a year in
multimedia public service announcements. Your chapters and members
have served communities nationwide.
Atlanta's Advertising Club established a minority
relations program. Houston's Advertising Federation reached out to
MORE
- 2 -
those afflicted by the terrifying disease, AIDS. And in Arkansas,
advertisers poured their time and talent into a campaign that combats
child abuse. And way out in Honolulu, you promoted the lifesaving
cause of organ donation. You've taken on projects as vast and
various as our great land, helping people in more than 220
communities and 200 college campuses. No one should underestimate
the power of your deeds or the importance of your profession.
You know, there's an old story of how an ad salesman was
trying to convince a store owner to do some advertising. And the
owner said, "Look, I've been in this location for 50 years and I've
never needed to advertise." And the salesman said, "The town church
has been in the same location for 100 years, but they still ring
their bells."
Two years ago this month, our administration recognized
the AAF with the Private Sector Initiative Commendation. Last year,
another presidential award testified to your belief that, as Emerson
said, "The only gift is a portion of thyself."
Today, let me close by praising a man who has given much
of himself and much to our nation. Howard Bell makes his final
appearance as AAF President at this convention. And he has served as
an advertising evangelist and trailblazer. And he's built the AAF
into the megaphone of the ad industry. Under his leadership,
membership tripled, AAF established new means and standards of
self-regulation. And perhaps most important of all, the Federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
And for that I thank him and commend him. And I thank
you. You've made a big difference in this nation's life. But let's
go further still. Let's build a better and more focused future for
ourselves, our families, our communities and our great country.
And now, Howard, since I've traveled so far to be with
you, I'm glad to take a few questions, but that's the end of the
formal part -- end of the speech.
Thank you. (Applause.)
MR. BELL: Thank you. Thank you very much, Mr.
President. And we appreciate your willingness to answer a couple of
questions. And the first question, sir, is, as you know, the
economic downturn has affected all areas of business and particularly
the communications and the media industries. Do you see, Mr.
President, any positive signs in the economy that signal the
beginning of an upturn?
THE PRESIDENT: Well, Howard if I can borrow a term from
Wall Street, I am bullish on the economy. Not overly optimistic, not
Pollyannic about it. But while some sectors are still sluggish, on
the whole, a turnaround in the economy appears to be in the making.
I don't want to be in the prediction business. What a President says
on this can adversely affect markets and all of that. But according
to the just-released May unemployment report, over half of all
industries added to their payrolls. Industrial production has also
been rising. And such upward trends will continue according to the
Index of Leading Indicators.
The Index has risen for three consecutive months, a
strong signal that the economic future looks bright. Now, I don't
want to sound, as I say, euphoric because, frankly, some people are
still hurting in this country and they're hurting badly. And this
worries me, this concerns me. But things are beginning to move
forward. And as far as your industry is concerned, I'm optimistic
that it, too, will pick up as the rest of the economy gathers steam.
Increased factory orders will have an impact on the advertising
industry as businesses begin to move their products.
So I think there's reason to be optimistic. This
recession has lasted perhaps longer than we would have thought. It
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hasn't been as deep as many have predicted. Let's see where we go.
I think things are looking much more promising as I speak to you
here.
Q
Well, thank you. Mr. President, I'd like now to
introduce David Bell, the President of Bozell and AAF's National
Chairman, who will ask the next question.
Q
Mr. President, the American Advertising Federation
is currently working with the private sector division of the United
States Information Agency to develop advertising and marketing data
with respect to the free market economic system that will be made
available to embassies around the world. Now, these data and
expertise will provide access to proven methodologies to the Eastern
European countries, among others, as they move toward a market
economy. Do you see additional ways that the advertising industry
can help foster these important developments in such countries?
THE PRESIDENT: Well, what is it about the Bell name that
is just dominating that convention? But anyway, I know no nepotism
is involved, I've been told that. Look, it's a good question. Let
me say that I was just over at USIA last week at the swearing-in of
Henry Catto, our new Director, former Ambassador. I know that Henry
is very excited about AAF's volunteer work with the Private Sector
Market Resource Committee.
The important skills that our Eastern European friends
acquire through your generosity will help provide the building blocks
to establish a productive economy. David, I think the advertising
community can show these nations how to transform -- transmit, I
should say, information swiftly and creatively. With the many public
service announcements your industry produces, you help teach people
about these important issues. In fact, as I recall, you helped
create and produce the production of the Department of Energy's "Do
Your Part, Drive Smart" energy efficiency campaign. Now that
campaign showed us all how a few simple steps would help us become
more energy efficient.
And also, let me speak about a personal friend here.
Look at the wondrous success of Jim Burke and the Partnership for a
Drug-Free America. What a fantastic job Jim and the others -- many
of them with you today there -- are doing. The advertising they've
produced has helped stem the tide of illegal use of drugs by
powerfully illustrating the often-fatal consequences of drug use.
The ads are superb.
And every country has problems that can be addressed with
effective public affairs advertising. And as countries begin to
realize that they need help to communicate information, they'll do it
with advertising.
So a good question and a good way to end this
teleconference. Thank you. Thank you all for what you're doing.
Thank you for having me in Nashville and God bless you all. Thank
you SO much. (Applause.)
END
10:19 A.M. EDT