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Originally Processed With FOIA(s): FOIA Number: S S FOIA MARKER This is not a textual record. This is used as an administrative marker by the George Bush Presidential Library Staff. Record Group/Collection: George H.W. Bush Presidential Records Collection/Office of Origin: Speechwriting, White House Office of Series: Speech File Draft Files Subseries: Chron File, 1989-1993 OA/ID Number: 13622 Folder ID Number: 13622-006 Folder Title: Maternal and Infant Health 5/11/92 [OA 6102] Stack: Row: Section: Shelf: Position: G 26 18 2 2 THE PRESIDENT HAS SEEN May 8, 1992 5/11/92 OK MEMORANDUM FOR THE PRESIDENT THROUGH: DAVID DEMAREST EX FROM: JOE DUGGAN gD SUBJECT: MATERNAL AND INFANT HEALTH CARE EVENT I. SUMMARY On Monday, May 11, at 11:10 a.m., you will deliver remarks (10 minutes, on cards) to an audience of approximately 200 people gathered in the Rose Garden. You will be introduced by Secretary Sullivan. II. DISCUSSION Your remarks focus on a new action plan addressing childhood immunization, a new public service campaign sponsored by the Ad Council and an innovative program for prenatal care called Healthy Start. FAX ALIXE WHITE HOUSE COMMCTR FRI 08 MAY 92 21:56 PG.02 (Duggan/Nix) May 8, 1992 Draft Six Prenatal PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT ROSE GARDEN MONDAY, MAY 11, 1992 11:10 a.m. [Acknowledgments] Yesterday, on Mothers' Day, millions of Americans took time to appreciate the miracle of motherhood. We thanked the mothers who brought us into this world -- who taught us our first lessons about life and love and character. Today we're taking some vital steps to help American mothers, their children and their families. We're announcing improved standards and a new action plan for immunization. And we're beginning a public service ad campaign to promote an innovative prenatal care program called Healthy Start. Every year in America, thousands of babies are delivered at dangerously low birth weights. Too many of these babies die or suffer chronic ill health as a result. Thousands of our young children suffer crippling effects each year from measles and other communicable childhood diseases -- and some even die. But the saddest fact of all is: Most of this death and disease is easily preventable through immunization and better prenatal care. To attack this problem, we are mobilizing the nation's best The ideas and resources. Last June I stood here in the Rose Garden with Secretary Sullivan to call for a stronger immunization our effort. We sent out teams to six areas of our country to determine how we can do better. And we learned lessons we're now applying nationwide and I was pleased to be part of the visit to & action and WHITE HOUSE COMMCTR FRI 08 MAY 92 21:57 PG.03 2 San Diego in February, and I am happy that representatives of all six communities are here. Today we're announcing a new action plan to get our children vaccinated when it makes the greatest difference -- before the age of two. The plan requires more effective coordination to promote vaccination among the various federal agencies that serve children. We're helping states and localities with their own immunization plans. And my Administration's budget for immunization continues to respond to the need -- for fiscal year 1993 we're seeking an increase to $349 million. We're also announcing new Standards for Pediatric Immunization -- the work of an expert panel representing many private and public sector organizations. They'll help clinics improve their methods to provide vaccinations to kids who need them most. I salute the leaders of the Advertising Council for all the 2 volunteer time and talent you have organized for this cause wfact H publer sewere ad company word ality know that programs such as this work: Think of the success of other Ad Council campaigns for kicking the smoking habit, for seat-belt use, for screening for cancer. All such efforts help people show greater responsibility in their own behavior. I've often thought that the same sort of diligent use of marketing science and communications talent could help motivate Americans to address other social problems involving personal responsibility -- for instance, keeping families together, encouraging responsible sexual behavior, and other matters of personal and family well-being. So I am confident that the Ad WHITE HOUSE COMMCTR FRI 08 MAY 92 21:58 PG.04 3 Council's new campaign will have strong and positive results. The Ad Council's messages will emphasize that the health of pregnant women and their unborn babies is a matter of concern to every member of a civilized society. When an expectant mother is financially needy or without a husband or family to support her, it is all the more urgent for good neighbors to show they care. The Ad Council's first message, therefore, targets the general public. It calls on all of us for action. The theme you'll soon be hearing on television is this: We must not accept high rates of infant deaths --- because "this is America." 11 The second announcement will impress upon men the importance of their role. Whether a man is an unborn child's father, or another family member or friend, there is much he can and should do to help an expectant mother. We cannot understate male responsibility. The third announcement will tell women that proper care begins long before the baby is born. Consider this: Babies born after a pregnancy with no prenatal care are four times more likely to die than those whose mothers receive care beginning in the first trimester. The full series assures pregnant women in need that they are not alone. Care is available -- and good neighbors are being mobilized to help. The Healthy Start approach represents what we should be doing to solve our social problems: local solutions, local control, local accountability. The first 15 Healthy Start communities were chosen from a long list of applicants -- and I understand that representatives of each community, from around WHITE HOUSE COMMCTR FRI 08 MAY 92 21:59 PG.05 Thank the nation are here today. God bless you for your good work. We are not weighing down these community initiatives with burdensome federal mandates and command-and-control regulations. We're seeking to empower neighborhood volunteers and local governments to invent effective new ways to help save babies' lives -- and keep babies and their mothers strong and healthy. Healthy Start's successes will come from people who see neighbors in need and ask: What can I do to help? And they follow through on their generous impulses. 11 And they keep noticing and helping more people. 11 I'm talking about people like Minnie Thomas in Oakland, California. An energetic grandmother, she was helping drug abusers when she learned there was no facility for drug abusers who became pregnant. So she opened her own facility, called Solid Foundation. Forty-seven kids have been born to mothers at Solid Foundation -- and not one suffered from low birth weight. Here in Washington, Tawana Fortune-Jones is the woman with the "Mom Van." She knocks on doors in neighborhoods where infant mortality is high. She's enlisted the cooperation of doctors and clinics to establish a Healthy Start Pregnancy Register. And she drives the "Mom Van." Each morning at seven, she begins picking up women and taking them to doctors' offices. Afterwards, she takes them home -- and then she shuttles another group in the afternoon. 11 She's a friend to women who have no other friends. She's saved and bettered the lives of hundreds of babies. And she's here with us today: Tawana, good neighbors are the heroes WHITE HOUSE COMMCTR FRI 08 MAY 92 22:00 PG.01 5 of our cities -- and you're the model of a good neighbor. 11 Unbelievable as it may seem, the innovations of Healthy Start ran into resistance in Congress, where they're still too much wedded to the old bureaucratic ways of doing things. I'm optimistic, though. I believe our approach for empowering people with new ideas is the way of the future. Our crusade for preventive health care for infants and expectant mothers will move a step further when we reform our health insurance system. I've proposed making every American able to afford a basic health insurance plan of his choice, using our credits or vouchers. Through the market system, we would provide needy Americans better health care than they now receive. The efforts we're highlighting today are in some ways technical -- but we must not see them as concerns only for professionals. The well-being of our youngest and most vulnerable is everyone's concern. We must become a society where no child goes without a family. No child denied parental guidance for forming character. No child without someone to play with him, read to him. No child without someone to call him by his name. Healthy Start is a vital part of a larger effort to create a better society. Yes, we'll continue to need government action for public health -- and we must strive to make it more imaginative, more effective. But government programs can never substitute for the generosity, the nurturing, the love that flow from individuals and families who take their responsibilities to heart. Thank you, and God bless you all. (Duggan/Nix) May 8, 1992 Draft Six Prenatal PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT ROSE GARDEN MONDAY, MAY 11, 1992 11:10 a.m. [Acknowledgments] Yesterday, on Mothers' Day, millions of Americans took time to appreciate the miracle of motherhood. We thanked the mothers who brought us into this world -- who taught us our first lessons about life and love and character. Today we're taking some vital steps to help American mothers, their children and their families. We're announcing improved standards and a new action plan for immunization. And we're beginning a public service ad campaign to promote an innovative prenatal care program called Healthy Start. Every year in America, thousands of babies are delivered at dangerously low birth weights. Too many of these babies die or suffer chronic ill health as a result. Thousands of our young children suffer crippling effects each year from measles and other communicable childhood diseases -- and some even die. But the saddest fact of all is: Most of this death and disease is easily preventable through immunization and better prenatal care. To attack this problem, we are mobilizing the nation's best ideas and resources. Last June I stood here in the Rose Garden with Secretary Sullivan to call for a stronger immunization effort. We sent out teams to six areas of our country to determine how we can do better. And we learned lessons we're now applying nationwide. I was pleased to be part of the visit to 2 San Diego in February, and I am happy that representatives of all six communities are here. Today we're announcing a new action plan to get our children vaccinated when it makes the greatest difference -- before the age of two. The plan requires more effective coordination to promote vaccination among the various federal agencies that serve children. We're helping states and localities with their own immunization plans. And my Administration's budget for immunization continues to respond to the need -- for fiscal year 1993 we're seeking an increase to $349 million. We're also announcing new Standards for Pediatric Immunization -- the work of an expert panel representing many private and public sector organizations. They'll help clinics improve their methods to provide vaccinations to kids who need them most. I salute the leaders of the Advertising Council for all the volunteer time and talent you have organized for this cause. I know that programs such as this work: Think of the success of other Ad Council campaigns for kicking the smoking habit, for seat-belt use, for screening for cancer. All such efforts help people show greater responsibility in their own behavior. I've often thought that the same sort of diligent use of marketing science and communications talent could help motivate Americans to address other social problems involving personal responsibility -- for instance, keeping families together, encouraging responsible sexual behavior, and other matters of personal and family well-being. So I am confident that the Ad 3 Council's new campaign will have strong and positive results. The Ad Council's messages will emphasize that the health of pregnant women and their unborn babies is a matter of concern to every member of a civilized society. When an expectant mother is financially needy or without a husband or family to support her, it is all the more urgent for good neighbors to show they care. The Ad Council's first message, therefore, targets the general public. It calls on all of us for action. The theme you'll soon be hearing on television is this: We must not accept high rates of infant deaths -- because "this is America. " 11 The second announcement will impress upon men the importance of their role. Whether a man is an unborn child's father, or another family member or friend, there is much he can and should do to help an expectant mother. We cannot understate male responsibility. The third announcement will tell women that proper care begins long before the baby is born. Consider this: Babies born after a pregnancy with no prenatal care are four times more likely to die than those whose mothers receive care beginning in the first trimester. The full series assures pregnant women in need that they are not alone. Care is available -- and good neighbors are being mobilized to help. The Healthy Start approach represents what we should be doing to solve our social problems: local solutions, local control, local accountability. The first 15 Healthy Start communities were chosen from a long list of applicants -- and I understand that representatives of each community, from around 4 the nation are here today. God bless you for your good work. We are not weighing down these community initiatives with burdensome federal mandates and command-and-control regulations. We're seeking to empower neighborhood volunteers and local governments to invent effective new ways to help save babies' lives -- and keep babies and their mothers strong and healthy. Healthy Start's successes will come from people who see neighbors in need and ask: What can I do to help? And they follow through on their generous impulses. 11 And they keep noticing and helping more people. 11 I'm talking about people like Minnie Thomas in Oakland, California. An energetic grandmother, she was helping drug abusers when she learned there was no facility for drug abusers who became pregnant. So she opened her own facility, called Solid Foundation. Forty-seven kids have been born to mothers at Solid Foundation -- and not one suffered from low birth weight. Here in Washington, Tawana Fortune-Jones is the woman with the "Mom Van. " She knocks on doors in neighborhoods where infant mortality is high. She's enlisted the cooperation of doctors and clinics to establish a Healthy Start Pregnancy Register. And she drives the "Mom Van." Each morning at seven, she begins picking up women and taking them to doctors' offices. Afterwards, she takes them home -- and then she shuttles another group in the afternoon. She's a friend to women who have no other friends. She's saved and bettered the lives of hundreds of babies. And she's here with us today: Tawana, good neighbors are the heroes 5 of our cities -- and you're the model of a good neighbor. 11 Unbelievable as it may seem, the innovations of Healthy Start ran into resistance in Congress, where they're still too much wedded to the old bureaucratic ways of doing things. I'm optimistic, though. I believe our approach for empowering people with new ideas is the way of the future. Our crusade for preventive health care for infants and expectant mothers will move a step further when we reform our health insurance system. I've proposed making every American able to afford a basic health insurance plan of his choice, using credits or vouchers. Through the market system, we would provide needy Americans better health care than they now receive. The efforts we're highlighting today are in some ways technical -- but we must not see them as concerns only for professionals. The well-being of our youngest and most vulnerable is everyone's concern. We must become a society where no child goes without a family. No child denied parental guidance for forming character. No child without someone to play with him, read to him. No child without someone to call him by his name. Healthy Start is a vital part of a larger effort to create a better society. Yes, we'll continue to need government action for public health -- and we must strive to make it more imaginative, more effective. But government programs can never substitute for the generosity, the nurturing, the love that flow from individuals and families who take their responsibilities to heart. Thank you, and God bless you all. 326550SS Document No. WHITE HOUSE STAFFING MEMORANDUM 5/7/92 DATE: ACTION/CONCURRENCE/COMMENT DUE BY: 4:00PM, TODAY, MAY 7 PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT SUBJECT: EAST ROOM MONDAY, MAY 11, 1992 ACTION FYI ACTION FYI VICE PRESIDENT HORNER SKINNER MCBRIDE SCOWCROFT MOORE DARMAN PETERSMEYER BRADY PORTER BROMLEY ROGICH CALIO ROLLINS DEMAREST SMITH YEUTTER FITZWATER FINDLAY GRAY KAUFMAN HOLIDAY FIRESTONE REMARKS: MARTINEZ Please provide comments on the attached directly to Dan McGroarty, Rm. 122, x2930, with a copy to this office NO LATER THAN 4:00PM, TODAY, THURSDAY, MAY 7. Thank you. RESPONSE: N/C Maun Shell f DS PHILLIP D. BRADY Assistant to the President and Staff Secretary Ext. 2702 (Duggan/Nix) May 7, 1992 Draft Two 02 MAY 7 A|| : | | Health PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT EAST ROOM MONDAY, MAY 11, 1992 [TIME] [Acknowledgments] Yesterday, on Mothers' Day, millions of Americans took time to show their appreciation for the miracle of motherhood. We thanked the mothers who brought us into this world -- who taught us our first lessons about life and love and character. 7. Today I am proud to be part of a vital new effort focussed on American mothers, their children and their families. We call our effort Healthy Start. Every year in our country, thousands of babies are delivered at dangerously low birth weights. Many of these babies die or suffer chronic ill health as a result. Thousands of America's young children die or suffer crippling effects each year from measles and other communicable childhood diseases. But the saddest fact of all is: Most of this death and disease is easily preventable through immunization and better prenatal care. To attack this problem anew, we are mobilizing the best ideas and resources of America's private enterprises, volunteers, and government agencies. We are launching a promising new program of public service advertising. And we are adding impetus to national and local public health programs for providing needed health care to expectant mothers and young children. Through each of these actions, we will educate, encourage and assist 2 Americans in taking the simple steps to assure that more of our babies are born strong and healthy -- and that our little ones stay healthy through their earliest, formative years. I salute and thank the leaders of the Advertising Council for all the funds and the volunteer time and talent you have organized for this cause. I know that public service programs such as this work: Frequently I'm given updates on the success of a program that had similar beginnings -- the media campaign of the Partnership for a Drug-Free America. Thanks to this effort, more and more of our teenagers are saying no to drugs. This advertising campaign is helping our young people take heed of the consequences of using illegal drugs -- and as a result they are showing greater responsibility in their behavior. I've often thought that the same sort of diligent use of marketing science and communications talent could help motivate Americans to address other social problems involving personal responsibility -- for instance, keeping families together, encouraging responsible sexual behavior, and other matters of personal and family well-being. So I am confident that the Advertising Council's new campaign will have strong and positive results. The Ad Council's messages will emphasize that the health of pregnant women and their unborn babies is a matter of concern to every member of a civilized society. When an expectant mother is financially needy or without a husband or family to support her, it is all the more urgent for good neighbors to show they care. 3 The Ad Council's first message, therefore, will target the general public. It will stress that the crisis of infant mortality and illness calls on all of us for action. The second announcement will impress upon men the important roles they can play. Whether a man is an unborn child's father, or a pregnant woman's father, or another family member or friend, there is much he can and should do to help an expectant mother care for herself and her baby. The third in the series of announcements will tell women of the importance of prenatal care -- that proper care begins long before the baby is born. It will point out how readily such care is available. The entire series assures pregnant women who need help that they are not alone. Family, friends and neighbors are being mobilized to help. I also want to applaud today's announcement of new Standards for Pediatric Immunization Practices. The standards are the work of an expert panel representing many private and public sector organizations. In brief, these standards will help clinics improve their organization and management to meet the goal of delivering the full series of major immunizations to all of our children at the critical time when it can make a life-or-death difference -- before the age of two. The new standards incorporate some of the common-sense principles that are helping competitive businesses all across America improve product and service quality and enhance customer satisfaction. With the new standards in practice, we'll see more special immunization clinics in communities that need them -- and 4 we'll see improved services in general clinics, such as "express lanes" for immunizing walk-in patients. The federal Center for Disease Control, joined by professional organizations, will disseminate the new standards widely and will encourage clinics and practitioners to adopt them. A third part of Healthy Start may be the most exciting of all. We've launched a new demonstration program to help people in communities with high infant mortality rates attack the problem. We are distributing $65 million in federal funds to our first 15 Healthy Start communities -- selected from among 45 communities which applied to take part in the demonstration. We are not weighing down these community initiatives with burdensome federal mandates and command-and-control regulations. We're seeking to empower neighborhood volunteers and local governments to invent effective new ways to help save babies' lives -- and keep babies and their mothers strong and healthy. [Examples, anecdotes about real volunteers and their innovative ideas and efforts] These grants are a beginning, but I want to point out that I asked Congress for nearly twice as much money for the Healthy Start demonstration projects. I faced powerful resistance in Congress, where we have too many old thinkers wedded to worn- out, bureaucratic ways of doing things. I am confident, though, that our approach for empowering people with new ideas is the way of the future. And I'm expecting the forces of political change sweeping the country will give us a new Congress that's more 5 willing to let individuals and communities make the most of their good ideas and initiatives. Our crusade for preventive health care for infants and expectant mothers will be advanced further when we put into effect the major reforms I have proposed for our health insurance system. I'll have more to say on this tomorrow, but let me say now that my proposed system, using credits or vouchers, would allow every American to afford a basic health insurance plan of his choice -- and through more efficient market systems it would provide needy Americans better health care than they now receive. The efforts we're highlighting today are quite specific and in some ways technical -- but Americans must not look upon them as concerns only for professionals. The well-being of our youngest and most vulnerable must be everyone's concern. I want us to become an America where no unborn child will be rejected as unwanted: One of the consequences of widespread abortion on demand is that adoption agencies cannot find babies for hundreds of thousands of qualified American families who want to adopt. We must become a society where no child goes without a family. No child denied parental guidance for forming character. No child without someone to hold him, play with him, read to him. No child without parents to call him by his name. We must therefore look upon Healthy Start as a vital part of a larger effort to make America a better society. Yes, we'll continue to need government action for public health -- and we must strive to make government programs more imaginative, more 6 efficient, more effective. But government programs can never substitute for the generosity, the nurturing, the love that flow from individuals and families who take their responsibilities to heart. Thank you, and God bless you all. # # # RCV BY:Xerox Telecopier 7020 ; 5- 7-92 ; 2:58PM ; ONDCP-EOP- 2024566218;# 2 ID: MHY ur 92 11:01 NO. 002 P.UL Document No. 326550SS fox# WHITE HOUSE STAFFING MEMORANDUM 5/7/92 DATE: ACTION/CONCURRENCE/COMMENT DUE BY: 4:00PM, TODAY, MAY 7 PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT SUBJECT: EAST ROOM MONDAY, MAY 11, 1992 ACTION FYI ACTION FYI VICE PRESIDENT X HORNER SKINNER MCBRIDE SCOWCROFT MOORE X DARMAN XPETERSMEYER cellen BRADY X PORTER John BROMLEY ROGICH X CALIO N/C X ROLLINS Jori N/C DEMAREST X SMITH maria Lee FITZWATER Licberman YEUTTER 6257 x GRAY Jell Holmstead 1953 L. FINDLAY X HOLIDAY Paul KAUFMAN FIRESTONE REMARKS: MARTING N/C Please provide comments on the attached directly to Dan McGroarty, Rm. 122, x2930, with & copy to this fox office NO LATER THAN 4:00PM, TODAY, THURSDAY, MAY 7. 6218 Thank you. RESPONSE: NO COMMENTS -- from Office of National Drug Control Policy. PHILLIP D. BRADY Assistant to the President and Staff Secretary Ext. 2702 " , 2:58PM ; ID: MMY U.Y 92 11:01 NO.002 P.UL 32655088 for 467- 9809 WHITE Document No. HOUSE STAFFING MEMORANDUM 5/7/92 DATE: ACTION/CONCURRENCE/COMMENT DUE BY: 4:00PM, TODAY, MAY PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT SUBJECT: EAST ROOM MONDAY, MAY 11, 1992 ACTION FYI ACTION FYI VICE PRESIDENT HORNER SKINNER MCBRIDE SCOWCROPT MOORE DARMAN PETERSMEYER BRADY PORTER BROMLEY ROGICH CALIO ROLLINS DEMANEST SMITH YEUTTER FITZWATER GRAY FINDLAY KAUFMAN HOLIDAY FIRESTONE REMARKS: MARTI Please provide comments on the attached directly to fax Dan McGroarty, Rm. 122, x2930, with M copy to this office NO LATER THAN 4:00PM, TODAY, THURSDAY, MAY 7. 6218 Thank you. RESPONSE: NO COMMENTS -- from Office of National Drug Control Policy. PHILLIP D. BRADY Assistant to the President and Staff Secretary Ext. 2702 Document No. WHITE HOUSE STAFFING MEMORANDUM 5/8/92 - - DATE: ACTION/CONCURRENCE/COMMENT DUE BY: PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT SUBJECT: EAST ROOM MONDAY, MAY 11, 1992 ACTION FYI ACTION FYI VICE PRESIDENT HORNER SKINNER MCBRIDE SCOWCROFT MOORE DARMAN PETERSMEYER BRADY PORTER BROMLEY ROGICH CALIO ROLLINS DEMAREST SMITH YEUTTER FITZWATER FINDLAY GRAY KAUFMAN HOLIDAY McGroady FIRESTONE REMARKS: MARTINEZ The attached has been forwarded to the President. RESPONSE: PHILLIP D. BRADY Assistant to the President and Staff Secretary Ext. 2702 (Duggan/Nix) May 8, 1992 Draft Six Prenatal 02 PRESIDENTIAL REMARKS MAY 8MATERNAL7 AND INFANT HEALTH EVENT ROSE GARDEN MONDAY, MAY 11, 1992 11:10 a.m. [Acknowledgments] Yesterday, on Mothers' Day, millions of Americans took time to appreciate the miracle of motherhood. We thanked the mothers who brought us into this world -- who taught us our first lessons about life and love and character. Today we're taking some vital steps to help American mothers, their children and their families. We're announcing improved standards and a new action plan for immunization. And we're beginning a public service ad campaign to promote an innovative prenatal care program called Healthy Start. Every year in America, thousands of babies are delivered at dangerously low birth weights. Too many of these babies die or suffer chronic ill health as a result. Thousands of our young children suffer crippling effects each year from measles and other communicable childhood diseases -- and some even die. But the saddest fact of all is: Most of this death and disease is easily preventable through immunization and better prenatal care. To attack this problem, we are mobilizing the nation's best ideas and resources. Last June I stood here in the Rose Garden with Secretary Sullivan to call for a stronger immunization effort. We sent out teams to six areas of our country to determine how we can do better. And we learned lessons we're now applying nationwide. I was pleased to be part of the visit to 2 San Diego in February, and I am happy that representatives of all six communities are here. Today we're announcing a new action plan to get our children vaccinated when it makes the greatest difference -- before the age of two. The plan requires more effective coordination to promote vaccination among the various federal agencies that serve children. We're helping states and localities with their own immunization plans. And my Administration's budget for immunization continues to respond to the need -- for fiscal year 1993 we're seeking an increase to $349 million. We're also announcing new Standards for Pediatric Immunization -- the work of an expert panel representing many private and public sector organizations. They'll help clinics improve their methods to provide vaccinations to kids who need them most. I salute the leaders of the Advertising Council for all the volunteer time and talent you have organized for this cause. I know that programs such as this work: Think of the success of other Ad Council campaigns for kicking the smoking habit, for seat-belt use, for screening for cancer. All such efforts help people show greater responsibility in their own behavior. I've often thought that the same sort of diligent use of marketing science and communications talent could help motivate Americans to address other social problems involving personal responsibility -- for instance, keeping families together, encouraging responsible sexual behavior, and other matters of personal and family well-being. So I am confident that the Ad 3 Council's new campaign will have strong and positive results. The Ad Council's messages will emphasize that the health of pregnant women and their unborn babies is a matter of concern to every member of a civilized society. When an expectant mother is financially needy or without a husband or family to support her, it is all the more urgent for good neighbors to show they care. The Ad Council's first message, therefore, targets the general public. It calls on all of us for action. The theme you'll soon be hearing on television is this: We must not accept high rates of infant deaths -- because "this is America. 11 The second announcement will impress upon men the importance of their role. Whether a man is an unborn child's father, or another family member or friend, there is much he can and should do to help an expectant mother. We cannot understate male responsibility. The third announcement will tell women that proper care begins long before the baby is born. Consider this: Babies born after a pregnancy with no prenatal care are four times more likely to die than those whose mothers receive care beginning in the first trimester. The full series assures pregnant women in need that they are not alone. Care is available -- and good neighbors are being mobilized to help. The Healthy Start approach represents what we should be doing to solve our social problems: local solutions, local control, local accountability. The first 15 Healthy Start communities were chosen from a long list of applicants -- and I understand that representatives of each community, from around 4 the nation are here today. 11 God bless you for your good work. We are not weighing down these community initiatives with burdensome federal mandates and command-and-control regulations. We're seeking to empower neighborhood volunteers and local governments to invent effective new ways to help save babies' lives -- and keep babies and their mothers strong and healthy. Healthy Start's successes will come from people who see neighbors in need and ask: What can I do to help? And they follow through on their generous impulses. 11 And they keep noticing and helping more people. 11 I'm talking about people like Minnie Thomas in Oakland, California. An energetic grandmother, she was helping drug abusers when she learned there was no facility for drug abusers who became pregnant. So she opened her own facility, called Solid Foundation. Forty-seven kids have been born to mothers at Solid Foundation -- and not one suffered from low birth weight. Here in Washington, Tawana Fortune-Jones is the woman with the "Mom Van.' She knocks on doors in neighborhoods where infant mortality is high. She's enlisted the cooperation of doctors and clinics to establish a Healthy Start Pregnancy Register. And she drives the "Mom Van." Bach morning at seven, she begins picking up women and taking them to doctors' offices. Afterwards, she takes them home -- and then she shuttles another group in the afternoon. 11 She's a friend to women who have no other friends. She's saved and bettered the lives of hundreds of babies. And she's here with us today: Tawana, good neighbors are the heroes 5 of our cities -- and you're the model of a good neighbor. 11 Unbelievable as it may seem, the innovations of Healthy Start ran into resistance in Congress, where they're still too much wedded to the old bureaucratic ways of doing things. I'm optimistic, though. I believe our approach for empowering people with new ideas is the way of the future. Our crusade for preventive health care for infants and expectant mothers will move a step further when we reform our health insurance system. I've proposed making every American able to afford a basic health insurance plan of his choice, using credits or vouchers. Through the market system, we would provide needy Americans better health care than they now receive. The efforts-we're highlighting today are in some ways technical -- but we must not see them as concerns only for professionals. The well-being of our youngest and most vulnerable is everyone's concern. We must become a society where no child goes without a family. No child denied parental guidance for forming character. No child without someone to play with him, read to him. No child without someone to call him by his name. Healthy Start is a vital part of a larger effort to create a better society. Yes, we'll continue to need government action for public health -- and we must strive to make it more imaginative, more effective. But government programs can never substitute for the generosity, the nurturing, the love that flow from individuals and families who take their responsibilities to heart. Thank you, and God bless you all. 326550SS Document No. WHITE HOUSE STAFFING MEMORANDUM 5/7/92 DATE: ACTION/CONCURRENCE/COMMENT DUE BY: 4:00PM, TODAY, MAY 7 PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT SUBJECT: EAST ROOM MONDAY, MAY 11, 1992 ACTION FYI ACTION FYI VICE PRESIDENT HORNER SKINNER MCBRIDE SCOWCROFT MOORE DARMAN PETERSMEYER BRADY PORTER BROMLEY ROGICH CALIO ROLLINS DEMAREST SMITH YEUTTER FITZWATER FINDLAY GRAY KAUFMAN HOLIDAY FIRESTONE REMARKS: MARTINEZ Please provide comments on the attached directly to Dan McGroarty, Rm. 122, x2930, with a copy to this office NO LATER THAN 4:00PM, TODAY, THURSDAY, MAY 7. Thank you. RESPONSE: Comments from Connie towner- page 3. 5/8 PHILLIP D. BRADY Assistant to the President and Staff Secretary Ext. 2702 (Duggan/Nix) May 7, 1992 Draft Two 02 MAY 7 A11 : 11 Health PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT EAST ROOM MONDAY, MAY 11, 1992 [TIME] [Acknowledgments] Yesterday, on Mothers' Day, millions of Americans took time to show their appreciation for the miracle of motherhood. We thanked the mothers who brought us into this world -- who taught us our first lessons about life and love and character. Today I am proud to be part of a vital new effort focussed on American mothers, their children and their families. We call our effort Healthy Start. Every year in our country, thousands of babies are delivered at dangerously low birth weights. Many of these babies die or suffer chronic ill health as a result. Thousands of America's young children die or suffer crippling effects each year from measles and other communicable childhood diseases. But the saddest fact of all is: Most of this death and disease is easily preventable through immunization and better prenatal care. To attack this problem anew, we are mobilizing the best ideas and resources of America's private enterprises, volunteers, and government agencies. We are launching a promising new program of public service advertising. And we are adding impetus to national and local public health programs for providing needed health care to expectant mothers and young children. Through each of these actions, we will educate, encourage and assist 2 Americans in taking the simple steps to assure that more of our babies are born strong and healthy -- and that our little ones stay healthy through their earliest, formative years. I salute and thank the leaders of the Advertising Council for all the funds and the volunteer time and talent you have organized for this cause. I know that public service programs such as this work: Frequently I'm given updates on the success of a program that had similar beginnings -- the media campaign of the Partnership for a Drug-Free America. Thanks to this effort, more and more of our teenagers are saying no to drugs. This advertising campaign is helping our young people take heed of the consequences of using illegal drugs -- and as a result they are showing greater responsibility in their behavior. I've often thought that the same sort of diligent use of marketing science and communications talent could help motivate Americans to address other social problems involving personal responsibility -- for instance, keeping families together, encouraging responsible sexual behavior, and other matters of personal and family well-being. So I am confident that the Advertising Council's new campaign will have strong and positive results. The Ad Council's messages will emphasize that the health of pregnant women and their unborn babies is a matter of concern to every member of a civilized society. When an expectant mother is financially needy or without a husband or family to support her, it is all the more urgent for good neighbors to show they care. d, Cernic Horner, while at HHS, developed Mis aspect- 2. 9. 3 "men" - the The Ad Council's first message, therefore, will target the to general public. It will stress that the crisis of infant mortality and illness calls on all of us for action. The second Sugger announcement will impress upon men the important roles they can play. Whether a man is an unborn child's father, or a pregnant woman's father, or another family member or friend, there is much That he can and should do to help an expectant mother care for herself tathers and her baby. The third in the series of announcements will tell women of the importance of prenatal care -- that proper care are begins long before the baby is born. It will point out how readily such care is available. The entire series assures Not important pregnant women who need help that they are not alone. Family, jha friends and neighbors are being mobilized to help. fame Ilalso want to applaud today's announcement of new Standards me for Pediatric Immunization Practices. The standards are the work of an expert panel representing many private and public sector organizations. In brief, these standards will help clinics improve their organization and management to meet the goal of Victinia A the delivering the full series of major immunizations to all of our children at the critical time when it can make a life-or-death difference -- before the age of two. The new standards incorporate some of the common-sense principles that are helping competitive businesses all across America improve product and service quality and enhance customer 3 And, satisfaction. With the new standards in practice, we'll see more special immunization clinics in communities that need them -- and 3mg 4 we'll see improved services in general clinics, such as "express lanes" for immunizing walk-in patients. The federal Center for Disease Control, joined by professional organizations, will disseminate the new standards widely and will encourage clinics and practitioners to adopt them. A third part of Healthy Start may be the most exciting of all. We've launched a new demonstration program to help people in communities with high infant mortality rates attack the problem. We are distributing $65 million in federal funds to our first 15 Healthy Start communities --- selected from among 45 communities which applied to take part in the demonstration. We are not weighing down these community initiatives with burdensome federal mandates and command-and-control regulations. We're seeking to empower neighborhood volunteers and local governments to invent effective new ways to help save babies' lives -- and keep babies and their mothers strong and healthy. [Examples, anecdotes about real volunteers and their innovative ideas and efforts] These grants are a beginning, but I want to point out that I asked Congress for nearly twice as much money for the Healthy Start demonstration projects. I faced powerful resistance in Congress, where we have too many old thinkers wedded to worn- out, bureaucratic ways of doing things. I am confident, though, that our approach for empowering people with new ideas is the way of the future. And I'm expecting the forces of political change sweeping the country will give us a new Congress that's more 5 willing to let individuals and communities make the most of their good ideas and initiatives. Our crusade for preventive health care for infants and expectant mothers will be advanced further when we put into effect the major reforms I have proposed for our health insurance system. I'll have more to say on this tomorrow, but let me say now that my proposed system, using credits or vouchers, would allow every American to afford a basic health insurance plan of his choice -- and through more efficient market systems it would provide needy Americans better health care than they now receive. The efforts we're highlighting today are quite specific and in some ways technical -- but Americans must not look upon them as concerns only for professionals. The well-being of our youngest and most vulnerable must be everyone's concern. I want us to become an America where no unborn child will be rejected as unwanted: One of the consequences of widespread abortion on demand is that adoption agencies cannot find babies for hundreds of thousands of qualified American families who want to adopt. We must become a society where no child goes without a family. No child denied parental guidance for forming character. No child without someone to hold him, play with him, read to him. No child without parents to call him by his name. We must therefore look upon Healthy Start as a vital part of a larger effort to make America a better society. Yes, we'll continue to need government action for public health -- and we must strive to make government programs more imaginative, more 6 efficient, more effective. But government programs can never substitute for the generosity, the nurturing, the love that flow from individuals and families who take their responsibilities to heart. Thank you, and God bless you all. # # # Document No. WHITE HOUSE STAFFING MEMORANDUM 5/8/92 - - DATE: ACTION/CONCURRENCE/COMMENT DUE BY: PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT SUBJECT: EAST ROOM MONDAY, MAY 11, 1992 ACTION FYI ACTION FYI VICE PRESIDENT HORNER SKINNER MCBRIDE SCOWCROFT MOORE DARMAN PETERSMEYER BRADY PORTER BROMLEY ROGICH CALIO ROLLINS DEMAREST SMITH YEUTTER FITZWATER GRAY FINDLAY KAUFMAN HOLIDAY FIRESTONE REMARKS: MARTINEZ The attached has been forwarded to the President. RESPONSE: PHILLIP D. BRADY Assistant to the President and Staff Secretary Ext. 2702 (Duggan/Nix) May 8, 1992 Draft Six Prenatal PRESIDENTIAL REMARKS MAY 8 MATERNAL AND INFANT HEALTH EVENT ROSE GARDEN MONDAY, MAY 11, 1992 11:10 a.m. [Acknowledgments] Yesterday, on Mothers' Day, millions of Americans took time to appreciate the miracle of motherhood. We thanked the mothers who brought us into this world -- who taught us our first lessons about life and love and character. Today we're taking some vital steps to help American mothers, their children and their families. We're announcing improved standards and a new action plan for immunization. And we're beginning a public service ad campaign to promote an innovative prenatal care program called Healthy Start. Every year in America, thousands of babies are delivered at dangerously low birth weights. Too many of these babies die or suffer chronic ill health as a result. Thousands of our young children suffer crippling effects each year from measles and other communicable childhood diseases -- and some even die. But the saddest fact of all is: Most of this death and disease is easily preventable through immunization and better prenatal care. To attack this problem, we are mobilizing the nation's best ideas and resources. Last June I stood here in the Rose Garden with Secretary Sullivan to call for a stronger immunization effort. We sent out teams to six areas of our country to determine how we can do better. And we learned lessons we're now applying nationwide. I was pleased to be part of the visit to 2 San Diego in February, and I am happy that representatives of all six communities are here. Today we're announcing a new action plan to get our children vaccinated when it makes the greatest difference -- before the age of two. The plan requires more effective coordination to promote vaccination among the various federal agencies that serve children. We're helping states and localities with their own immunization plans. And my Administration's budget for immunization continues to respond to the need -- for fiscal year 1993 we're seeking an increase to $349 million. We're also announcing new Standards for Pediatric Immunization -- the work of an expert panel representing many private and public sector organizations. They'll help clinics improve their methods to provide vaccinations to kids who need them most. I salute the leaders of the Advertising Council for all the volunteer time and talent you have organized for this cause. I know that programs such as this work: Think of the success of other Ad Council campaigns for kicking the smoking habit, for seat-belt use, for screening for cancer. All such efforts help people show greater responsibility in their own behavior. I've often thought that the same sort of diligent use of marketing science and communications talent could help motivate Americans to address other social problems involving personal responsibility -- for instance, keeping families together, encouraging responsible sexual behavior, and other matters of personal and family well-being. So I am confident that the Ad 3 Council's new campaign will have strong and positive results. The Ad Council's messages will emphasize that the health of pregnant women and their unborn babies is a matter of concern to every member of a civilized society. When an expectant mother is financially needy or without a husband or family to support her, it is all the more urgent for good neighbors to show they care. The Ad Council's first message, therefore, targets the general public. It calls on all of us for action. The theme you'll soon be hearing on television is this: We must not accept high rates of infant deaths -- because "this is America. 11 The second announcement will impress upon men the importance of their role. Whether a man is an unborn child's father, or another family member or friend, there is much he can and should do to help an expectant mother. We cannot understate male responsibility. The third announcement will tell women that proper care begins long before the baby is born. Consider this: Babies born after a pregnancy with no prenatal care are four times more likely to die than those whose mothers receive care beginning in the first trimester. The full series assures pregnant women in need that they are not alone. Care is available -- and good neighbors are being mobilized to help. The Healthy Start approach represents what we should be doing to solve our social problems: local solutions, local control, local accountability. The first 15 Healthy Start communities were chosen from a long list of applicants -- and I understand that representatives of each community, from around 4 the nation are here today. God bless you for your good work. We are not weighing down these community initiatives with burdensome federal mandates and command-and-control regulations. We're seeking to empower neighborhood volunteers and local governments to invent effective new ways to help save babies' lives -- and keep babies and their mothers strong and healthy. Healthy Start's successes will come from people who see neighbors in need and ask: What can I do to help? And they follow through on their generous impulses. 11 And they keep noticing and helping more people. 11 I'm talking about people like Minnie Thomas in Oakland, California. An energetic grandmother, she was helping drug abusers when she learned there was no facility for drug abusers who became pregnant. So she opened her own facility, called Solid Foundation. Forty-seven kids have been born to mothers at Solid Foundation -- and not one suffered from low birth weight. Here in Washington, Tawana Fortune-Jones is the woman with the "Mom Van." She knocks on doors in neighborhoods where infant mortality is high. She's enlisted the cooperation of doctors and clinics to establish a Healthy Start Pregnancy Register. And she drives the "Mem Van." Bach morning at seven, she begins picking up women and taking them to doctors' offices. Afterwards, she takes them home -- and then she shuttles another group in the afternoon. 11 She's a friend to women who have no other friends. She's saved and bettered the lives of hundreds of babies. And she's here with us today: Tawana, good neighbors are the heroes 5 of our cities -- and you're the model of a good neighbor. 11 Unbelievable as it may seem, the innovations of Healthy Start ran into resistance in Congress, where they're still too much wedded to the old bureaucratic ways of doing things. I'm optimistic, though. I believe our approach for empowering people with new ideas is the way of the future. Our crusade for preventive health care for infants and expectant mothers will move a step further when we reform our health insurance system. I've proposed making every American able to afford a basic health insurance plan of his choice, using credits or vouchers. Through the market system, we would provide needy Americans better health care than they now receive. The efforts we're highlighting today are in some ways technical -- but we must not see them as concerns only for professionals. The well-being of our youngest and most vulnerable is everyone concern. We must become a society where no child goes without a family. No child denied parental guidance for forming character. No child without someone to play B with him, read to him. No child without someone to call him by his name. Healthy Start is a vital part of a larger effort to create a better society. Yes, we'll continue to need government action for public health -- and we must strive to make it more imaginative, more effective. But government programs can never substitute for the generosity, the nurturing, the love that flow from individuals and families who take their responsibilities to heart. Thank you, and God bless you all. (Duggan/Nix) May 7, 1992 Draft Two Health PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT EAST ROOM MONDAY, MAY 11, 1992 [TIME] [Acknowledgments] Yesterday, on Mothers' Day, millions of Americans took time to show their appreciation for the miracle of motherhood. We thanked the mothers who brought us into this world -- who taught us our first lessons about life and love and character. Today I am proud to be part of a vital new effort focussed on American mothers, their children and their families. We call our effort Healthy Start. Every year in our country, thousands of babies are delivered at dangerously low birth weights. Many of these babies die or suffer chronic ill health as a result. Thousands of America's young children die or suffer crippling effects each year from measles and other communicable childhood diseases. But the saddest fact of all is: Most of this death and disease is easily preventable through immunization and better prenatal care. To attack this problem anew, we are mobilizing the best ideas and resources of America's private enterprises, volunteers, and government agencies. We are launching a promising new program of public service advertising. And we are adding impetus to national and local public health programs for providing needed health care to expectant mothers and young children. Through each of these actions, we will educate, encourage and assist 2 Americans in taking the simple steps to assure that more of our babies are born strong and healthy -- and that our little ones stay healthy through their earliest, formative years. I salute and thank the leaders of the Advertising Council for all the funds and the volunteer time and talent you have organized for this cause. I know that public service programs such as this work: Frequently I'm given updates on the success of a program that had similar beginnings -- the media campaign of the Partnership for a Drug-Free America. Thanks to this effort, more and more of our teenagers are saying no to drugs. This advertising campaign is helping our young people take heed of the consequences of using illegal drugs -- and as a result they are showing greater responsibility in their behavior. I've often thought that the same sort of diligent use of marketing science and communications talent could help motivate Americans to address other social problems involving personal responsibility -- for instance, keeping families together, encouraging responsible sexual behavior, and other matters of personal and family well-being. So I am confident that the Advertising Council's new campaign will have strong and positive results. The Ad Council's messages will emphasize that the health of pregnant women and their unborn babies is a matter of concern to every member of a civilized society. When an expectant mother is financially needy or without a husband or family to support her, it is all the more urgent for good neighbors to show they care. 3 The Ad Council's first message, therefore, will target the general public. It will stress that the crisis of infant mortality and illness calls on all of us for action. The second announcement will impress upon men the important roles they can play. Whether a man is an unborn child's father, or a pregnant woman's father, or another family member or friend, there is much he can and should do to help an expectant mother care for herself and her baby. The third in the series of announcements will tell women of the importance of prenatal care -- that proper care begins long before the baby is born. It will point out how readily such care is available. The entire series assures pregnant women who need help that they are not alone. Family, friends and neighbors are being mobilized to help. I also want to applaud today's announcement of new Standards for Pediatric Immunization Practices. The standards are the work of an expert panel representing many private and public sector organizations. In brief, these standards will help clinics improve their organization and management to meet the goal of delivering the full series of major immunizations to all of our children at the critical time when it can make a life-or-death difference -- before the age of two. The new standards incorporate some of the common-sense principles that are helping competitive businesses all across America improve product and service quality and enhance customer satisfaction. With the new standards in practice, we'll see more special immunization clinics in communities that need them -- and 4 we'll see improved services in general clinics, such as "express lanes" for immunizing walk-in patients. The federal Center for Disease Control, joined by professional organizations, will disseminate the new standards widely and will encourage clinics and practitioners to adopt them. A third part of Healthy Start may be the most exciting of all. We've launched a new demonstration program to help people in communities with high infant mortality rates attack the problem. We are distributing $65 million in federal funds to our first 15 Healthy Start communities -- selected from among 45 communities which applied to take part in the demonstration. We are not weighing down these community initiatives with burdensome federal mandates and command-and-control regulations. We're seeking to empower neighborhood volunteers and local governments to invent effective new ways to help save babies' lives -- and keep babies and their mothers strong and healthy. [Examples, anecdotes about real volunteers and their innovative ideas and efforts] These grants are a beginning, but I want to point out that I asked Congress for nearly twice as much money for the Healthy Start demonstration projects. I faced powerful resistance in Congress, where we have too many old thinkers wedded to worn- out, bureaucratic ways of doing things. I am confident, though, that our approach for empowering people with new ideas is the way of the future. And I'm expecting the forces of political change sweeping the country will give us a new Congress that's more 5 willing to let individuals and communities make the most of their good ideas and initiatives. Our crusade for preventive health care for infants and expectant mothers will be advanced further when we put into effect the major reforms I have proposed for our health insurance system. I'll have more to say on this tomorrow, but let me say now that my proposed system, using credits or vouchers, would allow every American to afford a basic health insurance plan of his choice -- and through more efficient market systems it would provide needy Americans better health care than they now receive. The efforts we're highlighting today are quite specific and in some ways technical -- but Americans must not look upon them as concerns only for professionals. The well-being of our youngest and most vulnerable must be everyone's concern. I want us to become an America where no unborn child will be rejected as unwanted: One of the consequences of widespread abortion on demand is that adoption agencies cannot find babies for hundreds of thousands of qualified American families who want to adopt. We must become a society where no child goes without a family. No child denied parental guidance for forming character. No child without someone to hold him, play with him, read to him. No child without parents to call him by his name. We must therefore look upon Healthy Start as a vital part of a larger effort to make America a better society. Yes, we'll continue to need government action for public health -- and we must strive to make government programs more imaginative, more 6 efficient, more effective. But government programs can never substitute for the generosity, the nurturing, the love that flow from individuals and families who take their responsibilities to heart. Thank you, and God bless you all. # # # (Duggan/Nix) May 7, 1992 Draft Two Health PRESIDENTIAL REMARKS: MATERNAL AND INFANT HEALTH EVENT EAST ROOM MONDAY, MAY 11, 1992 [TIME] [Acknowledgments] Yesterday, on Mothers' Day, millions of Americans took time to show their appreciation for the miracle of motherhood. We thanked the mothers who brought us into this world -- who taught us our first lessons about life and love and character. Today I am proud to be part of a vital new effort focussed on American mothers, their children and their families. We call our effort Healthy Start. Every year in our country, thousands of babies are delivered at dangerously low birth weights. Many of these babies die or suffer chronic ill health as a result. Thousands of America's young children die or suffer crippling effects each year from measles and other communicable childhood diseases. But the saddest fact of all is: Most of this death and disease is easily preventable through immunization and better prenatal care. To attack this problem anew, we are mobilizing the best ideas and resources of America's private enterprises, volunteers, and government agencies. We are launching a promising new program of public service advertising. And we are adding impetus to national and local public health programs for providing needed health care to expectant mothers and young children. Through each of these actions, we will educate, encourage and assist 2 Americans in taking the simple steps to assure that more of our babies are born strong and healthy -- and that our little ones stay healthy through their earliest, formative years. I salute and thank the leaders of the Advertising Council for all the funds and the volunteer time and talent you have organized for this cause. I know that public service programs such as this work: Frequently I'm given updates on the success of a program that had similar beginnings -- the media campaign of the Partnership for a Drug-Free America. Thanks to this effort, more and more of our teenagers are saying no to drugs. This advertising campaign is helping our young people take heed of the consequences of using illegal drugs -- and as a result they are showing greater responsibility in their behavior. I've often thought that the same sort of diligent use of marketing science and communications talent could help motivate Americans to address other social problems involving personal responsibility -- for instance, keeping families together, encouraging responsible sexual behavior, and other matters of personal and family well-being. So I am confident that the Advertising Council's new campaign will have strong and positive results. The Ad Council's messages will emphasize that the health of pregnant women and their unborn babies is a matter of concern to every member of a civilized society. When an expectant mother is financially needy or without a husband or family to support her, it is all the more urgent for good neighbors to show they care. 3 The Ad Council's first message, therefore, will target the general public. It will stress that the crisis of infant mortality and illness calls on all of us for action. The second announcement will impress upon men the important roles they can play. Whether a man is an unborn child's father, or a pregnant woman's father, or another family member or friend, there is much he can and should do to help an expectant mother care for herself and her baby. The third in the series of announcements will tell women of the importance of prenatal care -- that proper care begins long before the baby is born. It will point out how readily such care is available. The entire series assures pregnant women who need help that they are not alone. Family, friends and neighbors are being mobilized to help. I also want to applaud today's announcement of new Standards for Pediatric Immunization Practices. The standards are the work of an expert panel representing many private and public sector organizations. In brief, these standards will help clinics improve their organization and management to meet the goal of delivering the full series of major immunizations to all of our children at the critical time when it can make a life-or-death difference -- before the age of two. The new standards incorporate some of the common-sense principles that are helping competitive businesses all across America improve product and service quality and enhance customer satisfaction. With the new standards in practice, we'll see more special immunization clinics in communities that need them -- and 4 we'll see improved services in general clinics, such as "express lanes" for immunizing walk-in patients. The federal Center for Disease Control, joined by professional organizations, will disseminate the new standards widely and will encourage clinics and practitioners to adopt them. A third part of Healthy Start may be the most exciting of all. We've launched a new demonstration program to help people in communities with high infant mortality rates attack the problem. We are distributing $65 million in federal funds to our first 15 Healthy Start communities -- selected from among 45 communities which applied to take part in the demonstration. We are not weighing down these community initiatives with burdensome federal mandates and command-and-control regulations. We're seeking to empower neighborhood volunteers and local governments to invent effective new ways to help save babies' lives -- and keep babies and their mothers strong and healthy. [Examples, anecdotes about real volunteers and their innovative ideas and efforts] These grants are a beginning, but I want to point out that I asked Congress for nearly twice as much money for the Healthy Start demonstration projects. I faced powerful resistance in Congress, where we have too many old thinkers wedded to worn- out, bureaucratic ways of doing things. I am confident, though, that our approach for empowering people with new ideas is the way of the future. And I'm expecting the forces of political change sweeping the country will give us a new Congress that's more 5 willing to let individuals and communities make the most of their good ideas and initiatives. Our crusade for preventive health care for infants and expectant mothers will be advanced further when we put into effect the major reforms I have proposed for our health insurance system. I'll have more to say on this tomorrow, but let me say now that my proposed system, using credits or vouchers, would allow every American to afford a basic health insurance plan of his choice -- and through more efficient market systems it would provide needy Americans better health care than they now receive. The efforts we're highlighting today are quite specific and in some ways technical -- but Americans must not look upon them as concerns only for professionals. The well-being of our youngest and most vulnerable must be everyone's concern. I want us to become an America where no unborn child will be rejected as unwanted: One of the consequences of widespread abortion on demand is that adoption agencies cannot find babies for hundreds of thousands of qualified American families who want to adopt. We must become a society where no child goes without a family. No child denied parental guidance for forming character. No child without someone to hold him, play with him, read to him. No child without parents to call him by his name. We must therefore look upon Healthy Start as a vital part of a larger effort to make America a better society. Yes, we'll continue to need government action for public health -- and we must strive to make government programs more imaginative, more 6 efficient, more effective. But government programs can never substitute for the generosity, the nurturing, the love that flow from individuals and families who take their responsibilities to heart. Thank you, and God bless you all. # # # TIME OF TRANSMISSION TIME OF RECEIPT WHITE HOUSE SITUATION ROOM PRECEDENCE: IMMEDIATE RELEASER: PRIORITY ROUTINE DTG: MESSAGE NO. CLASSIFICATION unclassified PAGES BA FROM Nancy Benson (Name) 456-2930 122 0EOB (Phone Number) (Room No.) MESSAGE DESCRIPTION Alixe Glen Fax TO (Agency) DELIVER TO: DEPT/ROOM NO. PHONE NUMBER L.A. Staff Christina Martin REMARKS: URGENT! °05. 07. 92 05:06 PM P01 HUMAN SERVICES USA DEPARTMENT OF HEALTH & HUMAN SERVICES 4 HEALTH A fax message from: OF Debbie Messick DEPARTMENT Deputy Assistant Secretary for Public Affairs Phone: (202) 245-1853 Fax: (202) 245-5673 To: ChristinaMartin Fax: 456-6218 Phone: Date: Total number of pages sent: 11 Comments: aliye Slen ashed that you receive the attached- - May is National Physical Fitness and Sports Month 200 Independence Avenue, S.W., Bldg. HHH, Room 647-D, Washington, D.C. 20201 05. 07. 92 05:06 PM P02 GLOVERS OFFICIAL DEPARTMENT OF HEALTH a HUMAN SERVICES Office of the Secretary ( Washington, D.C. 20201 MEMORANDUM TO ROBIN CARLE FROM: ALIXE GLEN ARG SUBJECT: MAY 11 CHILD HEALTH EVENT SPEECH Just a few comments on the draft we received: o There are three separate announcements to be made here: Healthy Start Advertising campaign; Immunization Action Plan; and, Immunization Standards. Immunization does not "fall under" Healthy Start Initiative. Information on immunization is sorely lacking. I've included our new draft release which should make the immunization programs much clearer. There should be a reference to the fact that last June in a Rose Garden ceremony, President Bush called on Sec. Sullivan and health leaders to visit 6 cities where they would learn more about what would work to solve the immunization crisis. (see attached POTUS speech). They visited the cities and as a result multi-faceted plan was developed involving public and private sectors. Plans in every state and community are currently being developed based on this model. Representatives from each of the six cities will be attending. Representatives from each Healthy Start site will be in the audience, they should be recognized. Reference to the Partnership for a Drug Free America should be deleted. They are in direct competition with the Ad Council for public service space. Instead, refer to health campaigns like DOT's seatbelt campaign, anti-smoking efforts, high blood pressure campaign, cancer screening, mammography, nutrition education as success stories. Specifically, on page 2, delete in the first paragraph, Ad council "funds", we pay for Ad Council Services, they volunteer talent. On page 4 -- talking about distributing $65 million in grants is very old news But, the part of that paragraph discussing empowerment, etc. is GREAT. 05. 07. 92 05:06 PM P03 O All reference to abortion must go this is not the correct audience for that message and, no matter how healthy our target audience's babies are, they would never, under any circumstances, give their children up for adoption. Its culturally incorrect. 05. 07. 92 05:06 PM P04 HHS NEWS DRAFT U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES FOR IMMEDIATE RELEASE Contact: PHS Press Office May 11, 1992 (202) 245-6867 CDC Press Office (404) 639-3286 President Bush today announced an interagency early childhood immunization plan harnessing eight agencies of the federal government -- including the Departments of HHS, Agriculture, Education, and Housing and Urban Development -- in an effort to get American children vaccinated by age 2. The President said the effort can "save our children from unnecessary disease, disability and death." To support the plan, he said, an all-time high in federal immunization funding is in place -- and more is being sought for next year. In addition, he said, efforts will be carried out involving all 50 states, 13 territories and 24 large cities to develop community-based immunization action plans. Some $46 million in immunization grant funds is available this year to help support early implementation of these plans. The White House ceremony today was also the occasion for announcing new immunization standards. A working group of federal, state, local and private organizations developed the "Standards for Pediatric Immunization Practices" based on a recommendation of the Public Health Service's National Vaccine Advisory Committee. These standards are designed to help health care professionals take advantage of all opportunities to screen and vaccinate children. - MORE - MAY- 7-92 4 community leaders and volunteers is wasted because of the bad intentions of drug dealers and gang members. When a neighborhood is overridden by crime, businesses are driven away, taking jobs and opportunities with them. Potential investors and would-be employers are scared away; builders and landlords are discouraged because property values plummet. It has become increasingly clear -- to business owners, parents, teachers, public housing residents, to anyone who reads a newspaper -- that law enforcement is an absolute prerequisite for social programs to succeed. That is why the Weed and Seed strategy works -- because it makes good, common sense. I have asked Congress to authorize the designation of Weed and Seed communities as enterprise zones. Once law enforcement has done its job, growth and opportunity will be stimulated through investment, job creation and local entrepreneurial activity in crime- and drug-free neighborhoods. We've seen Weed and Seed work in pilot sites such as Trenton and Kansas city -- and as a result, this year 16 more cities have begun Weed and Seed programs. We're seeking a substantial expansion of the Weed and Seed program for FY 1993 -- we're requesting $500 million be made available for up to 30 qualifying cities next year. I have also asked Congress to immediately authorize parts of Los Angeles as Weed and Seed sites, so that we can help the community best by focusing our resources on those areas which need it help most. 5 The Weed and Seed approach is one of the answers people are searching for. As I said in Los Angeles on Friday, it's time we tried something different. A fresh approach. One that gives the word opportunity real meaning. We do believe that work is better than welfare. That independence is better than dependence. That ownership is better than tenancy. I believe in policies that rely on the community for guidance -- that encourage entrepreneurship, increase investment and create jobs. In my view, the best hope for genuine community renewal lies in those traditional institutions which emerge from the communities themselves -- and which are the best institutions for the moral formation of children: the church, community groups, and most importantly, the family. In the final analysis, nothing can substitute for the clear moral vision, the discipline, and the respect for authority that strong families, religion and community values provide. By shoring up the foundation of civilized society -- the family and the local community -- our social programs can help fight both poverty and crime. Weed and Seed seeks to do just that -- by working, as partners, with families, churches and community groups. The program's goal is to create a climate in which these natural institutions can do the job they have done so well for centuries. One resident of a Weed and Seed neighborhood in Seattle, Kathi Lehr, said it best: "I want my neighborhood to be a safe place, where people know and respect each other, and there are spoken 6 community values about right and change." People like Kathi Lehr are looking for answers, and they need look no further than their own neighborhoods. The people of Philadelphia have found answers -- and they lie in the courage and commitment of their neighbors who are willing to try new solutions and find new hope for us all. Thank you all very much and keep up the good work. God bless the United States # # # 05. 07. 92 05:06 PM P05 - 2 - The President said afforts begun last June by the Administration and six target communities have shown that these barriers to early immunization can be attacked and eliminated -- through such steps as offering immunizations at more convenient hours and walk-in clinics, at public housing facilities and in connection with other health and social service programs. Four further steps were outlined today: O A "Plan to Improve Access to Immunization Services" was released, prepared by the Interagency Committee on Immunization. The committee includes representatives of eight federal agencies which serve pre-school aged children in any way, and the plan is meant to ensure that programs are used to help reach children who need to be vaccinated. The plan has 120 activities designed to improve children's access to immunization services through: 1) strengthening coordination between federal health, income, housing, education and nutrition programs -- i.e., adding an opportunity for vaccination whenever or wherever various programs interact with kids; 2) making vaccine delivery systems more "user friendly" by removing policy and management barriers, such as inconvenient hours or locations; and 3) enhancing the vaccine delivery infrastructure -- supplementing the facilities and personnel, often lost or neglected in some urban areas -- to provide immunization services. o As a major state and local component of the national initiative, HHS is extending implementation of "Immunization Action Plans" to 63 immunization projects in all states and U.S. territories and 24 major cities in FY 1992. The new IAP's follow the "phenomenally successful" demonstration of the approach in six cities during the past year, said HHS Secretary Louis W. Sullivan, M.D. The Immunization Action Plans were first implemented from September 1991 to February 1992 in Dallas; Maricopa County (including Phoenix) ; South Dakota; Detroit; San Diego County; and Philadelphia. These initial plans are serving as models for guiding the remaining areas in developing their own. - MORE - 05. 07. 92 05:06 PM - 3 - Those areas competing for an award from the $46 million reserved for Immunization Action Plan implementation must submit their requests to CDC by July 17. Awards will be announced by Sept. 30, 1992. Similar funding is anticipated in FY 1993. While federal funding is expected to help communities implement their plans, in-kind and financial contributions also must come from the state and local communities themselves if the plans are to be fully implemented. Secretary Sullivan said, "These state and local plans are the cornerstone for improving immunization levels among our children. State and local agencies must get involved in developing sound and comprehensive plans to meet differing local needs -- and to achieve our overall national goals." o New "Standards for Pediatric Immunization Practices" have been recommended by the National Vaccine Advisory Committee. The standards were developed by a 35-member working group drawn from 23 different public and private sector organizations and from numerous state and local health departments. The primary objective of the Standards is to provide guidance to health care professionals on how to eliminate missed opportunities for vaccination and how to make immunization services free of all barriers by defining and standardizing good immunization practices. Secretary Sullivan urged health care providers involved in immunizations "to adopt and use these Standards as a primary means of eliminating barriers to immunization and reducing missed opportunities, the greatest contributors to underimmunization in this country." o The Centers for Disease Control is undertaking a new "National Preschool Immunization Public Information Campaign" as a major component of its overall information and education strategy, The purpose of the campaign is to (1) raise the public's (including health care providers) awareness and knowledge of the underimmunization problem in this country, and (2) create an appropriate demand for early childhood immunization that is coordinated with public and private sector health care systems that deliver these services. The new campaign will include TV, radio and print public service announcements and other information materials for both national and local use. "Our guiding principle is to reach out to parents and young children to ensure proper vaccination, and to make our immunization services as convenient and user-friendly as possible," Secretary Sullivan said. Dr. Sullivan said federal spending on immunizations has increased sharply, with FY 1992 spending of $297 million. The President's request for FY 1993 is $349 million, or 3-1/2 times the FY 1988 amount. ### 05. 07. S2 05:06 PM P07 THE WHITE HOUSE Office of the Press Secretary For Immediate Release June 13, 1991 REMARKS BY THE PRESIDENT ON CHILDHOOD IMMUNIZATION The Rose Garden 9:26 A.M. EDT THE PRESIDENT: Let me just say at the outset of these remarks how proud I am of our Secretary, who is taking the lead in matters like immunization, the subject at hand today, and so many others. Going across this country, the message of hope, recognizing our shortcomings, but also outlining programs that are essential to the health of this nation. I'm delighted to see Chairman Whitten here, long interested in the health of our children, and Congressman Norm Lent and three Senators whose passion is this kind of caring for others. And I'm talking about Senator Sumpers, Senator Hatch and Senator Chaffee, all with us here today. And I also want to just second the motion as to what Lou said about Assistant Secretary Mason and Surgeon General Novello, and, of course, our old associate here who now heads the Center for Disease Control, Bill Roper. Welcome back, Bill. Glad to have you here. And let me also salute, because this is vital to success of a program like this, the state and local health officials. And I'd be remiss if I didn't signal out this dressy bunch of kids here in the front row. They look great and there's a certain symbolism of having them with us today. And thank you -- their teachers and their families -- for bringing them our way. To them I say I'll try to be brief. (Laughter.) As with immunization, this will only hurt a little. (Laughter.) When we announced our national education goals, the very first was that by the year 2000 all children in America will start school ready to learn. And that's one reason we put such emphasis on our Healthy start Initiative. Every child deserves a chance. And in the 1990s, no child in America should be at risk to deadly diseases like diptheria and polio or the one that Lou was stressing here today, measles. A decade ago, we hoped to eradicate these threats. And thanks to those of you here today and many others across our country, we have made remarkable progress. And on behalf of a grateful nation then, let me thank all of you and others like you for what you have done by being in the leadership role in these important questions. I uroe vou to aet on now with the job at hand because. Extended Page 7.1 & urys you CO you USI now will JOB " NEWSUSE, despite our successes, 1990 brought the largest number of measles cases since 1977 -- 1977 -- a 50-percent increase over '89. And that's why I, again, commend the Secretary of HHS Dr. sullivan, and Dr. Mason, Surgeon General Novello and Mr. Roper and others for performing their HHS SWAT team to visit six major cities -- Lou gave you the names -- work with state and local officials -- some of you here today. And they want to learn why kids aren't getting immunized. And they want to get every community mobilized. And out of this testing they'll come forward with ideas that I hope will help this nation's health. MORE 05. 07. 92 05:06 PM P08 - 2 - We've got to find out what works and make sure the word spreads 50 that the disease does not. By getting to kids at an earlier age, by educating parents and finding creative ways to get them into the clinics, we can see that no child is left vulnerable without a vaccine for preventable childhood diseases. My budget for '92 calls for an additional $40 million for the CDC immunization program, targeted especially to communities where the need is the greatest. Overall, federal funding for immunizations has more than doubled since '88. But a problem like this one won't be solved by directives out of the White House, or out of HHS, or out of NIH, or wherever. We've got to assault it from all angles and levels with public health efforts with creative partnerships between the nonprofits and the private sector with conscientious action on the part of parents, teachers and citizens. And we have plenty of vaccines. But we must do the hard work of logistics, of planning, of coordination to get the medicine to kids who need it, especially in the urban neighborhoods. so let me thank all of you here today, singling out a few points of light in this effort -- the Junior Leagues, the Children's Action Network, and many other organizations and individuals who have been committed to childhood immunization programs for years. You've been doing the Lord's work for years, long before we've got the proper focus on it here at the federal government. Your remarkable work to build awareness will get results. And I'm certain of that. Throughout our health policy programs, we're putting new emphasis on prevention. America's a humane and caring society that cannot condone unnecessary suffering. And what's more, to remain a vital society, we can't afford to waste human resources either. Disease prevention represents our best opportunity to reduce the ever-increasing portion of our resources that we now spend to treat preventable illnesses. For the sake of children who need protection from childhood diseases, we need to try creative ideas like "One-Stop Shopping" for health care, and escorted referral for "express lane" immunization at clinics. By encouraging all health care professionals never to miss a chance to give a shot, we'll have a fighting chance to get ahead of these diseases. Along with all who serve in health care, today I call on every parent everywhere in America: Don't take a chance. The facilities are there. The vaccines are available. Call your local public health official or your own physician. Please, make sure your child is immunized. A deadly plague called polio threatened my generation -- darkened the fun of summers and crippled and killed kids. But American ingenuity, fantastic research, stopped that killer. And while some say each generation repeats the mistakes of the last, no generation in America should suffer the plagues of the past. American decency demands that we not let complacency lead to contagion -- and never let apathy lead to epidemic. So with the efforts of people like you, with the help from these five congressmen Extended Page 8.1 and many members of Congress and many others -- Chairman Whitten, Norm Lent, Senator Bumpers, Senator Hatch and Senator Chafee -- the help of these leads .. Who else did I miss? Where is Arlen? Now, Senator Specter has done something he normally doesn't do, he's blended in with the crowd back there. (Laughter.) But you should be sitting up here so I could finger you. But stand up, because I want these other -- or you could come up with us. But Senator Specter has been a leader in this whole quest for helping kids. so it's a cooperative effort. And I'm going to approach it that way as we -- I hope our department is. I know Lou Sullivan is. And it's not just the members of Congress, nor the President of the United States. It's all of you. Many of you have been out front MORE 05. 07. S2 05:06 PM PO9 3 . 0 long before we have. But I thank you. I salute you. And now let's go out and get the job done. And thanks for coming to the White House on this beautiful day. And, Arlen, if you all would come up, let me just get one quick picture with our health professionals here. Thank you all very, very much. (Applause.) of Mr. President, who will submit your health package to Congress? who will submit it, sir? = THE PRESIDENT: -- piece by piece. You're hearing a very important part of it right now. END 9:37 A.M. EDT P10 News Release CIGNA Corporation 1 GORNET Horriera. CT 06152 (203) 726-6000 For Release: CIGNA IMMEDIATE Post-It" brand Post-It"brand fex fax transmittal memo 7671 Contact: Amy DeMarco (203) 726-4450 "AJ HARRYS AMERICAN BUSINESS PAYING BILLIONS IN MATERNAL/INFANT COSTS WHEN EFFECTIVE PRENATAL CARE COULD SAVE LIVES AND LOWER COSTS WASHINGTON, D.C., APRIL 30, 1992 - Two studies released today by CIGNA Corporation reveal that problem births - involving preterm delivery or other significant health problems for the newborn - are costing American business billions of dollars a year at a time when more effective prenatal care could save lives and lower that bill. Within their own health benefits programs, American business and their employees will pay an estimated $5.6 billion in health care costs for mothers and infants, a group in which a surprising one out of 22 pregnancies results in infants with severe health problems. And, American businesses will pay more than an estimated $4 billion this year for uncompensated health care costs incurred by America's poorest mothers and their newborn babies. "The studies released today highlight the need for employers to move beyond simply providing coverage," said C. Robert O'Brien, CIGNA executive vice president, who is actively involved in the national health care reform policy discussion. (more) CIGNA Corporation Ifself is not on insurance company. Insurance products and services are soid only by the Corporation's insurance company subsidiaries. Gal. PASIESS 05. 07. S2 05:06 PM P 1 1 -2- "Both studies suggest that increased access to strong prenatal education and care programs for all women will ultimately save billions of dollars. and more importantly, save thousands of infant's lives." According to a Georgia State University study, "Corporate Costs of Poor Birth Outcomes," approximately one out of four of the babies born to insured women had health problems ranging from mild to severe. If the rate of poor birth outcomes had been 12 percent rather than 25 percent, the total cost of maternal and infant care would have dropped 10 percent - an annual savings of nearly $3 billion. Researchers at Georgia State University analyzed CIGNA employer group indemnity claims from nearly 60,000 mother-Infant pairs nationwide between September 1, 1989 and August 31, 1991. Further analysis of the data conducted by CIGNA showed four and one-half percent, or one out of 22, of these infants had very severe health problems - ranging from respiratory distress syndrome to extreme Immaturity - primarily caused by a premature birth. Eight percent, or one out of 12 infants, had moderate problems - - ranging from perinatal infections to respiratory illnesses. This study found that on average these problem births cost about $20,500 for prenatal, delivery and post-delivery care for infants and their mothers, slightly more than double the cost associated with their healthy counterparts. Infants born with extrame Immaturity - before 28 weeks or weighing less than 1,000 grams - had some of the most severe medical problems. These infants averaged Initial health care costs of about $77,000, and hospital stays of 37 days. Six percent of the study group infants were born prematurely, a rate that closely tracks the seven percent national rate that includes the uninsured population. HNDID Mdor:ro 76. 60 190 05. 07. 92 05:06 PM P 1 2 -3- A second study, "Impact of Uncompensated Maternity and Infant Care Costs on Employers," conducted by the Center for Health Policy Studies in Maryland, analyzed birth outcomes in New York for mothers with Medicaid coverage for maternity care - and mothers with no maternity care coverage at all. The uncompensated costs for maternal and infant health care in New York - the amount not covered by the patient, Medicaid or some other government program - totaled more than $216 million in 1989. Nationwide, the uncompensated costs totaled almost $3 billion in 1989 and is estimated to be $4 billion this year. "Improving infant health among all American mothers - poor and affluent - - is a complex challenge, involving the mothers themselves, their families, physicians, employers and a variety of support systems," Mr. O'Brien said. "It's a challenge that should be met together by the public and private sectors." The studies were released at the Corporate Summit for Children, convened in Washington, D.C. today. The Summit seeks to stimulate American businesses to promote improved infant and maternal health. Sponsored by CIGNA, this unique forum is an opportunity for business leaders, policymakers, healthcare providers and educators to work together to develop blueprints for action that can be implemented in the workplace, in the community and in the public policy arena to make a difference for families. The CIGNA companies are leading providers of insurance, health care, employee benefits, pension and investment management and related financial services to busineses and individuals worldwide. Copies of both studies released today are available by calling (203) 726-8340. ### sorge Bush, 1992 Administration of George Bush, 1992 / May 11 823 Returning or public subsidies, or fails to eliminate spe- 80 percent of the spending limit, the partici- ongressional cial interest PACs. pating candidate may spend without limit nit and Further, as I have previously stated, I am and receive unlimited Federal matching 1992 opposed to different rules for the House and funds. The subsidies provided for in S. 3 Senate on matters of ethics and election re- could amount to well over 100 million dollars form. In several key respects, S. 3 contains every election cycle, yet the Act is silent on ates: separate rules for House and Senate can- how these generous Government subsidies without my ap- didates, with no apparent justification other would be financed. It seems inevitable that onal Campaign than political expediency. they would be paid for by the American tax- Reform Act of S. 3 no longer contains the provision that payer. I understand why Members of Gon- finance system the Senate passed last year abolishing all gress would be reluctant to ask taxpayers di- rs I have called PACs. Although that provision was overbroad rectly to subsidize their reelection cam- 1 our campaign in banning issue-oriented PACs unconnected paigns, but given the significant costs of S. duce the influ- to special interests, S. 3 would not eliminate 3, its failure to address the funding question estore the influ- any PACs. Instead, the Act provides only a is irresponsible. cal parties, and reduced limit on individual PAC con- Our: Nation needs campaign finance laws ages of incum- tributions to Senate candidates and no that place the interests of individual citizens omplish any of change in the status quo in the House. More- and political parties above special interests, to perpetuating over, the limit on aggregate PAC con- and that provide a level playing field between pecial interests tributions to House candidates to one-third challengers and incumbents. What we do not challengers and of the spending limit, $200,000, is not likely need is a taxpayer-financed incumbent pro- oolitical speech to diminish the heavy reliance of Members tection plan. For these reasons, I am vetoing nent and inevi- on PAC contributions. The average amount S.3. reasury to pay a Member of Congress raised from PACs in George Bush of public sub- the last election cycle was $209,000. The spending limits for both House and The White House, rehensive cam- Senate candidates will most likely hurt chal- May 9, 1992. tion to reduce lengers more than incumbents, especially be- :rests and the cause S.3 does little to reduce the advantages roposal would of incumbency. Inexplicably, there is no par- ittees (PACs) allel House provision to the sensible Senate Remarks on Maternal and Infant ay ons, and trade provision restricting the use of the frank in Health Care statutorily the an election year. In the last election cycle, May 11, 1992 orkers, imple- the amount incumbent House Members 's decision in spent on franked mail was three times the Thank you, Lou, thank you, Secretary Sul- 3eck. It would total amount spent by all House challengers. livan, and welcome, everyone. Let me just ,ould virtually The system of public benefits, designed to pay a special thanks to Senator Dale Bump- ling. It would induce candidates to agree to abide by the ers and to Congressman Tom Bliley, who all soft money spending limits, is unlikely in many cases to have been spearheading many of our prenatal es and by cor- overcome the inherent favors of incumbency. and immunization initiatives on Capitol Hill. d restrict the S. 3 contains several unconstitutional pro- They are true leaders for this cause, and ileges enjoyed visions, although none more serious than the we're delighted to see you all here today. nt incumbents aggregate spending limits. In Buckley V. Also to Jim Mason, our Assistant Secretary hests from ex- Valeo, the Supreme Court ruled that to be for Health; Bill Roper from Atlanta, doing ous elections. constitutional, spending limits must be vol- a superb job as our Director at CDC. And "ms, and I am untary. There is nothing "voluntary" about a warm welcome to representatives of the few of them, the spending limits in this Act. The penalties Advertising Council and to all the very spe- the Congress in S. 3 for candidates who choose not to abide cial mothers and children who are with us baign finance by the spending limits or to accept Treasury today. on along the funds are punitive-unlike the Presidential Yesterday, on Mother's Day, millions of I will sign it campaign system-as well as costly to the tax- Americans took time to appreciate the mir- accept legis- payer. For example, if a nonparticipating acle of motherhood. We thank the mothers ending limits House candidate spends just one dollar over who brought us into this world, who taught G Pr 824 May 11 / Administration of George Bush, 199 SU us our first lessons about life and love and tration's budget for immunization continue OF character. Today, we're taking some vital to respond to the need. For fiscal '93, we'r Wa steps to help American mothers, their chil- seeking an increase to $349 million. We'r dren, and their families. We're announcing also announcing new standards for pediatr OF improved standards and a new action plan immunization, the work of an expert pan Pei for immunization. We're beginning a public representing many private and public secto service ad campaign to promote an innova- organizations. They're going to help clini tive prenatal care program called Healthy improve their method to provide vaccinatic Start, the program Dr. Sullivan referred to. to kids who need them the most. Every year in America thousands of babies I salute the leaders again of the Adverti are delivered at dangerously low birth ing Council for all the volunteer time ar weights, and too many of these babies die talent that you have organized for the cau or suffer chronic illness as a result. Thou- of infant mortality. I know that public servi sands of our young children suffer crippling ad campaigns such as this work. Think of t effects each year from measles and other success of other Ad Council campaigns { communicable childhood diseases, and some kicking the smoking habit, for seatbelt u even die. But the saddest fact of all is this: for screening for cancer. All such efforts he Most of this death and disease is easily pre- people show greater responsibility in th ventable through immunization and through own behavior. better prenatal care. To the extent they are Now, I've often thought that the same S preventable, they too often reflect bad health of diligent use of marketing science and CO choices stemming from ignorance of good munications talents could help motiv health behavior or absence of a defined sense Americans to address other problems invo of personal responsibility by the parents. ing personal responsibility, for instance, All of our maternal and child health pro- keeping families together, encouraging grams are being improved, integrated, and sponsible sexual behavior, and other mat developed to promote the principles of inno- of personal and family well-being. So vation, of community involvement, and per- confident that the Ad Council's new c: sonal responsibility. We are using new and paign will have strong and positive resi creative approaches to bringing high-risk The Council's messages will empha women into care. To attack this problem we that the health of pregnant women and t are mobilizing the Nation's best ideas and unborn babies is a matter of concern to e resources. The hallmarks of our plan can be member of a civilized society. When an summed up in two words: immunization and pectant mother is financially needy or V action. out a husband or a family to support Last June I stood here in the Rose Garden it is all the more urgent for good neigh with the Secretary to call for a stronger im- to show that they care. The Ad Council's munization effort. We sent out teams to six message, therefore, targets the general areas of our country to determine how we lic. It calls on all of us for action. The th could do it better. We learned lessons that that you'll soon be hearing on televisi we're now applying nationwide. I was pleased this: We must not accept high rates of is to be a part of the visit to San Diego in Feb- deaths because this is America. ruary and happy that representatives of all The second announcement will im six communities that we looked at are here upon men the importance of their with us today. Whether a man is an unborn child's f Today we're announcing a new action plan or another family member or friend, to get our children vaccinated when it makes is much he can and should do to he the greatest difference, before the age of two. expectant mother. We cannot unde The plan requires more effective coordina- male responsibility. tion to promote vaccination among the var- The third announcement will tell W ious Federal Agencies that serve children. that proper care begins long before the We're helping States and localities with their is born. Consider this: Babies born a own immunization plans. And our adminis- pregnancy with no prenatal care are rge Bush, 1992 Administration of George Bush, 1992 / May 11 825 ation continues times more likely to die than those whose of our cities, and you're the model of a good fiscal '93, we're mothers received care beginning in the first neighbor. Thank you for what you do. million. We're trimester. The full series assures pregnant Unbelievable as it may seem, the innova- is for pediatric women in need that they are not alone. Care tions of Healthy Start ran into resistance up in expert panel is available, and good neighbors are being in Congress where they are still too much d public sector mobilized to help. wedded to the old bureaucratic ways of doing to help clinics The Healthy Start approach represents things. I'm optimistic, though. I believe our ide vaccination what we should be doing to solve our social approach for empowering people with new st. problems: local solutions, local control, local ideas is the way of the future. Our crusade of the Advertis- accountability. The first 15 Healthy Start for preventive health care for infants and ex- ateer time and communities were chosen from a long list pectant mothers will move a step further d for the cause of applicants. I understand that rep- when we reform this-overall reform of the t public service resentatives of many of these communities health insurance system. I've proposed mak- rk. Think of the from around the Nation are here today, and ing every American able to afford a basic campaigns for thank you all for your good work. health insurance plan of his choice, using or seatbelt use, We're not weighing down these commu- credits or vouchers. And through the market uch efforts help nity initiatives with burdensome Federal system, we would provide needy Americans sibility in their mandates and command-and-control regula- better health care than they now receive. tions. We're seeking to empower neighbor- These two efforts represent a new way of it the same sort hood volunteers in local governments to in- solving our problems in infant mortality and ience and com- vent effective new ways to help save babies' immunization. Our guiding principle is to help motivate lives and keep babies and their mothers reach out: Reach out to young parents, make roblems involv- strong and healthy. sure they know what they need to do, and for instance, in Healthy Start successes will come from then help them to do it; reach out to commu- encouraging re- people who see neighbors in need and ask, nity organizations; reach out to the private d other matters "What can I do to help?" And they follow sector; and reach across the artificial lines in -being. So I'm through on their generous impulses. And our Government so that any program that cil's new cam- they keep noticing and helping more people. touches young children and their parents will bositive results. I'm talking about people like Minnie Thomas become an opportunity point for better will emphasize in Oakland, California. An energetic grand- health. omen and their mother, she was helping drug abusers when We have new kinds of problems, and so oncern to every she learned there was no facility for drug we've got to think in new ways. We need J. When an ex- abusers who became pregnant. So she to think about all the opportunities that we needy or with- opened her own facility called Solid Founda- have to draw in young families who may be o support her, tion. And 47 kids have been born to mothers left out today, to help them, to inform them. good neighbors at Solid Foundation, and not one suffered We need to enlist them and enlist our com- d Council's first from low birth weight. munities to work together to help them. All ne general pub- Here in Washington, Tawana Fortune- the community organizations have a tremen- tion. The theme Jones is the woman with the Mom Van, and dous role to play. It's already worked in our on television is she knocks on doors in neighborhoods where six demonstration immunization cities, and I h rates of infant infant mortality is high. She's enlisted the co- am confident that it's going to work in operation of doctors and clinics to establish Healthy Start and in more immunization at will impress a Healthy Start Pregnancy Register. She communities all around this great country. of their role. drives the Mom Van, and each morning at Thank you all for your leadership. Again, n child's father 7 a.m. she begins picking up women and tak- my respects to the two Members of Congress or friend, there ing them to doctors' offices. Afterwards she here. Thank the doctors here, and thank all do to help an takes them home, and then she shuttles an- not understate of you working in the communities to make other group in the afternoon. She's a friend life just a little better for the kids and for to women who have no other friends, and will tell women the families out there. Thank you all for com- she's saved and bettered the lives of hun- before the baby ing. dreds of babies. And she's here with us today. es born after a Tawana, where are you now? Right over Note: The President spoke at 11:16 a.m. in care are four here. Tawana, good neighbors are the heroes the Rose Garden at the White House.