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Originally Processed With FOIA(s): FOIA Number: S S FOIA MARKER This is not a textual record. This is used as an administrative marker by the George Bush Presidential Library Staff. Record Group/Collection: George H.W. Bush Presidential Records Collection/Office of Origin: Speechwriting, White House Office of Series: Speech File Backup Files Subseries: Chron File, 1989-1993 OA/ID Number: 13661 Folder ID Number: 13661-009 Folder Title: Junior Achievement National Business Leadership Conference 3/16/89 [OA 6347] [2] Stack: Row: Section: Shelf: Position: G 26 18 7 2 TABLE OF CONTENTS White House Briefing Book March 5, 1989 OVERVIEW Information about Junior Achievement, the National Business Hall of Fame and the National Business Leadership Conference. LOGISTICS Map of Colorado Springs - Locates Broadmoor, JA headquarters. Maps of Broadmoor property, International Center, Colorado Hall. These locate NBLC offices, venues (extra copies as worksheets). Copies of photographs of models of Induction Banquet stage. AGENDA/SCRIPTS Personal agenda for President Bush Proposed seating for President Bush's table Menus for Induction Banquet Fact sheet on performing groups from AFA, Broadmoor Short timed agenda for week of NBLC Detailed timed agenda for week of NBLC Script outline for Chairman's Luncheon and Induction Banquet Draft scripts for luncheon and banquet Production scripts for biographical videotapes of six laureates being inducted into the National Business Hall of Fame BIOGRAPHIES 1989 FORTUNE biographies of six inductees List of previously inducted laureates to be in attendance, fol- lowed by their FORTUNE biographies JUNIOR ACHIEVEMENT STAFF Organization chart of Junior Achievement staff assigned to National Business Leadership Conference Comprehensive list of National Junior Achievement staff with Social Security numbers Junior Achievement NBLC staff assignments/schedule ATTENDANCE Computer printout of table reservations for banquet List of Junior Achievement National Board of Directors MISCELLANEOUS To include information provided to Junior Achievement staff by White House advance team. Local and National press likely to seek credentials Summary of local civic cooperation with NBLC effort FORTUNE Magazine story on National Business Hall of Fame begins on page 130 Photocopy of NBLC informational brochure provided to attendees Informational brochure on the Broadmoor Hotel JUNIOR ACHIEVEMENT INC. The following four-page briefing paper is designed to outline the objectives of the national economic-education organiza- tion and provide some facts and figures for use by President Bush, his speech-writing and public-relations staffs. Mission Statement To enhance America's economic vitality by providing our young people and the changing work force with experience-based economic education through partnerships responsive to business, education and community needs. JUNIOR ACHIEVEMENT AT-A-GLANCE Junior Achievement is the oldest, largest and fastest- growing economic-education organization in the world. 1,115,000 students in four economic-education programs, reaching students in the 4th through 12th grades. 100,000 volunteers - including 30,000 business executives in classrooms, working side-by-side with teachers providing some 780,000 hours of volunteer time. More than $50 million from the private sector is being focused on America's schools, with tens of thousands more provided through pro-bono services and equipment. Some 100,000 additional students in 17 foreign countries. Junior Achievement founded the National Business Hall of Fame in 1975. A permanent exhibit at the Museum of Science and Industry in Chicago currently showcases 114 inductees chosen independently by the Board of Editors of FORTUNE Magazine. Six new laureates will be inducted on March 16 in Colorado Springs. Junior Achievement is at the forefront of America's new effort for voluntarism. Our organization is focusing the energies of 100,000 points of light, a virtual super-nova of volunteers. That makes Junior Achievement the largest single private-sector initiative with education. It is an excellent example of what can happen when volunteers and the private sector get involved with education. THE PROGRAMS OF JUNIOR ACHIEVEMENT Applied Economics: Our showcase program, AE is a full-fledged, one-semester course offering high school credit through an economics curriculum developed by Junior Achievement. Reaching 215,327 students in 8,281 classrooms. While the teacher guides students through a comprehensive textbook, a business consultant leads the class one day a week, placing economic theory into a practical context. Students form a mini-company and sell stock to produce and market a product or service. The consultant uses a microcomputer and management- simulation software to help students understand how one company's business decisions can affect the profitability of all competitors in the marketplace. Students learn through hands-on experiences and the advice and counsel of the business consultant who acts as mentor and role model for the young people. Project Business: A business person visits a junior high class- room weekly to enhance existing social studies or economics curriculum. This flexible program includes elements that can excite students about finance and business, and give them long- term goals to help keep them in school. Reaching 486,016 students in 18,693 classrooms. Business Basics: Graduates of Junior Achievement's high school programs help introduce economic concepts to 4th, 5th and 6th graders. By teaching younger students, older students rein- force their own knowledge, gain speaking and leadership skills, and act as role models for impressionable elementary school students. Reaching 338,558 students in 13,021 classrooms. JA Company Program: The traditional after-school Junior Achievement program, founded in 1919. Students incorporate a mini-company, create and sell a product or service, then distribute profits among company stockholders. Reaching 75,812 students in 2,916 mini-company operations. NEW THRUSTS IN ECONOMIC EDUCATION: Junior Achievement has agreed to extend its Rural Outreach program to work with Oklahoma State University on providing satellite-delivered instruction. We recently have increased our involvement in local dropout prevention efforts with the Boston Compact, the Ford Foundation in New York City, and the Cincinnati Youth Collaborative, along with others in Memphis, Pitts- burgh, Providence, R.I., and Charlotte, N.C. THE STRUCTURE OF JUNIOR ACHIEVEMENT National Headquarters: Colorado Springs, Colorado. Operating on an $8 million national budget and helping to coordinate local budgets totalling more than $50 million. Local Offices: 237 franchises, serving more than 1,100 communi- ties. Each operates through a board of directors comprised of local business, education and civic leaders. National Leadership: Lodwrick M. Cook, chairman and CEO, ARCO, is national chairman; Karl Flemke is president and CEO, Junior Achievement Inc. Thomas Cruikshank, president and CEO of Halliburton Company is vice chairman and also chairs the Finance committee; William Hybl, president of the El Pomar Foundation, is corporate secretary. W. Grant Gregory, chairman of Gregory & Hoenemeyer, Inc., is corporate treasurer. Other national board members include David Kearns, chairman and CEO, Xerox Corp. ; John Young, president and CEO, Hewlett- Packard; Dr. Willie Herenton, superintendent, Memphis schools; John Clendenin, chairman and CEO, BellSouth Corporation; National Urban League President John Jacob; entertainers Dinah Shore and Arte Johnson; Edmund Carpenter, chairman and CEO, General Signal Corp.; James Hayes, publisher, FORTUNE; Dennis Hendrix, president and CEO, Texas Eastern Corp.; John McGilli- cuddy, chairman and CEO, Manufacturers Hanover Corp. ; Michael Miles, president, Kraft Inc.; Thomas O'Leary, vice chairman, Burlington Northern Inc.; Peter Silas, chairman and CEO, Phillips Petroleum Co.; and William Stevens, president, Exxon Company U.S.A. Top Providers of Corporate Volunteers and Money: IBM Corp., AT&T, General Motors Corp., Ameritech, Southwestern Bell Corp., Arthur Anderson & Co., E.I. duPont de Nemours Co., McDonnell Douglas, Texas Instruments and BellSouth Corp. Other major financial supporters include the Kellogg Foundation, the ARCO Foundation, U.P.S., J.C. Penney, General Electric, El Pomar Investment, Arthur Young & Company, the Little Family Founda- tion, the Phillips Petroleum Foundation and the 3M Corporation. Growth: The support of American business was instrumental in the creation of Junior Achievement 70 years ago and has helped the organization keep pace with changing times. From North- eastern roots, the organization expanded rapidly after World War II, and in 1963 reached 100,000 students for the first time. When Junior Achievement moved to in-class programs in 1975, there were approximately 250,000 students involved annu- ally. In the intervening 15 years, student involvement has more than quadrupled. THE NATIONAL BUSINESS HALL OF FAME Induction Ceremonies at the National Business Leadership Conference March 16, 1989 The Broadmoor Hotel Colorado Springs, Colorado BEING HONORED ARE: Robert N. Noyce, the inventor of the first practical computer microchip and co-founder of Intel Corporation and Fair- child Semiconductor. T.A. Wilson, the recently retired chairman of the Boeing Company whose leadership saved the company in a severe 1970s recession. Marvin Bower, a management consultant of the New York City firm of McKinsey & Company. He pioneered modern consulting. Wallace "Buck" Persons, who brought the St. Louis-based Emerson Electric Corp. from a tiny producer of appliance compo- nents to a major U.S. manufacturer. W.K. Kellogg, whose invention of the corn flake led to the creation of a multi-national foods company (died 1951). S.I. Newhouse, who parlayed the purchase of a small New Jersey newspaper into the largest newspaper chain in America (died 1979). Dinah Shore and Lod Cook will emcee the induction ceremony on Thursday evening. Brief biographical videotapes will be pres- ented on each inductee, followed by formal acceptance by Messrs. Noyce, Wilson, Bower and Persons, and by corporate representatives of the two laureates honored posthumously. Among those previously inducted into the National Business Hall of Fame are: Thomas Edison, John D. Rockefeller, Andrew Carnegie, William Boeing, J.C. Penney, Estee Lauder, William Hewlett, David Packard, Ross Perot, Donald Regan and Thomas Watson. The National Business Leadership Conference begins with a luncheon program. It is followed by a panel discussion of FORTUNE's Board of Editors, which this year will focus on corporate mergers and takeovers. DENVER BLACK FOREST COLORADO POWERS U.S. AIR FORCE SPRINGS ACADEMY RESEARCH PKWY 83 BLVD 2 BRIARGATE UNION LEXNGTON WOODMEN BLVD RANGEWOOD RANGE WOOD BLVD. (PROPOSED) BLACK FOREST VOLLEMER RD RO ACADEMY AUSTIN WOODMEN RD RD DR RD WOODMEN ALLEGHEN DR OR DCK/MMON BLVD DUBLIN BLVD BLVD BLUFFS PKWY PO BLVD MONICO DR BLVD UNION DR GAP ICKERS DR CENTENNIAL TEMPLETON E F F - F MARKSHEFFEL RD. 25 AVE 83 FLINTRIDGE POWERS RD AUSTIN BARNES GARDEN OF THE GODS RD BARNES RD BLUFFS CENTENNIAL BLVD 15 PKWY BLVD H100 NEVADA NORTH CAREFREE CIR 8 IS FILLMORE ST SOUTH CAREFREE CIR LETON ACADEMY 85 WOODLAND TEMPLE UNION MAIZEL PARK AVE 87 BLVD ST MURRAY BLVD PETERSON RD CONSTITUTION LIMON RD AVE AVE BLVD CONSTITUTION PARK MANITOU AVE UNTAH CASCADE PARK BLVD PALMER UINTAH PALMER ITOU INGS COLORADO ST ST CIRCLE 5 BLVD CHELTON RD. GALLEY RD. 24 25 6 AVE 16 DR 4 PLATTE AVE MOLANO PLATTE 24 AVE 94 ALLE PIKES CONSOLIDATED SPACE ST Exe PEAK AVE OPERATIONS CENTER GOLD CAMP 12 RD WAHSATCH AVE HANCOCK URRAY AIRPORT RD AIRPORT RD LOWER 21ST 11 is FOUNTAIN BLVD HANCOCK ACADEMY BLVD. BLVD PETERSON A.F.B. (PROB) FOUNTAIN CIRCLE OF 8TH POWERS MARKSHEFTC RD BYPAST BLVD 9 AVE US 24 USI (PROPOSED) 83 BLVD HIM DR Municipal Airport DEFERANE JET AVE LAKE NEVADA DIPRESSNAY BLVD EYENNE MTN VALLEYE BLVD DRENNAN RD. 14 CHEYENNE DMOOR BROADMOOR ADOWS ST B POWERS 25 ACADEMY 85 SECURITY 87 IS MANN BRADLEY BLVD (PROPOSED) N 115 MAGRATH RD 1/2 0 1/2 1 2 SCALE IN MILES NE FORT CARSON BLVD COPYRIGHT 1985 MACVAN PROD. INC. AVE IELD NI MARKSHEFFEL RD MACYAN CANON CITY PRODUCTIONS INC FOUNTAIN CASCADE COLORADO 1. CENTRAL BUSINESS DISTRICT 2. CHAPEL HILLS MALL 3. CHEYENNE MOUNTAIN Z00 4. CITADEL MALL 5. COLORADO COLLEGE 6. FINE ARTS CENTER 7. FLYING "W" RANCH 8. GARDEN OF THE GODS 9. MUNICIPAL AIRPORT 10. OLD COLORADO CITY 11. PENROSE STADIUM / PIKES PEAK OR BUST RODEO 12. PIKES PEAK CENTER 13. PRORODEO HALL OF CHAMPIONS 14. SEVEN FALLS 15. UNIVERSITY OF COLORADO AT COLORADO SPRINGS 16. U.S. OLYMPIC TRAINING CENTER 17. WILL ROGERS SHRINE OF THE SUN SKI BRO DMOOR I PENROM room 4616 BRO DMC It R WORLD ARENA COPPER ROOM SOUTH SUN ROOM OVAL BRO DMOOR ROOM WEST SPIRTO INTRANCE FROM CTOP EAKETIVEL IMPROOR Staff ROOM Meeting LAKE RANDALI DAVE THE GOLF CLUB ROOM CONGRESS Room THE ROOMS SOUTH TAKI BRO^DMOOR Fortune TERRACE Dinner LOUNGE Laureate Breakfast INTRANCE 10 MAIN LAKE TERRACE BALLROOM POURTALES OUTDOOR POOL ROOM PARKING AREA POMPERIAN ROOM I ESCALATOR LOBBY TO 2nd FLOOR BRO DMOOR SOUTH GOLF CLUB SOUTHMOOR MAIN GREEN LOBBY ROOM DINING " ROOM NORTH LAKE THEATRE SOUTHLAST BRO 'DMOOR MOOR HOTEL CARLION ROOM MAIN ENTRANCE IAVIRN NORTHMOOR Ambassador Lounge EL POMAR NORTHEAST ROOM MOOR Media Ofc & 11 ROMAR BUILDING Production (2707) LAKE , AVI Admin Ofc & Transportation (2705) INTERNATIONAL CENTER BRONDMOOR Luncheon Laureate & CONFERENCE CENTER & Banquet VIP Reception BRONDMOOR CONFERENCE CENTER Registration COLORADO HAU Panel Gen'l Reception Staff Dinner BROADMOOR CONFERENCE CENTER INTERNATIONAL CENTER UNDERNEATH LOADING DOCK 13:11 I'll STORAGE ROOM REAR LOBBY KITCHEN 43x35 RAMP DOWN 32x 35 52 x 35 DISH WASHER 22'10-1/2 Main Area 163x.100 STAGE 3:6 ABOVE 53'0 1/2 984 4'- 1/2 98'4-1/2 MAIN FLOOR SLIDING PARTITIONS 398 10 163'4 00 681 216 739 44 STARS 12'-> 22 10 2210-1/2 W MEN MAIN FOYER COAT WOMEN 94x35 STORAGE TICKETS 6'5-1 8" COLORADO HALL EXIT MOVABLE PLATFORM PROJECTION SCREEN Storage REAR PROJECTION 2100 sq 7600 sq.ft. NEWON ENTRY Exhibit Space Dacks OFFICE OBBY Storage 1800 sq. ft: ENTRY EXHIBITORS 9200 sq ft. LOUNGE EXIT BROADMOOR CONFERENCE CENTER INTERNATIONAL CENTER UNDERNEATH LOADING DOCK 13'11 IT STORAGE ROOM REAR LOBBY KITCHEN 43x35 RAMP DOWN 32x 35 52 x 35. DISH WASHER STAIRS 22 10 1/2 Main Area 163x100 STAGE 3'6 ABOVE 53'0 1/2 53'0-1/2 98 98'4-1/2' MAIN FLOOR SLIDING PARTITIONS T 39'8 10 163'4 00 681 216 739 STAIRS 12210 MEN MAIN FOYER COAL WOMEN 94x35 STORAGE TICKETS 6'5-1 8" COLORADO HALL EXIT MOVABLE PLATFORM PROJECTION SCREEN Storage REAR PROJECTION 2100 sq. It. 7600 sq.ft N3WOM ENTRY Exhibit Space TICKETS OFFICE: LOBBY Storage 1800 sq.ft. ENTRY EXHIBITORS 9200 sq ft. LOUNGE EXIT BROADMOOR CONFERENCE CENTER INTERNATIONAL CENTER UNDERNEATH LOADING DOCK 13'11' STORAGE ROOM REAR LOBBY KITCHEN: 43x35 RAMP DOWN 32x35 52x35 DISH WASHER STAIRS 10 22'10 Main Area 163x100 STAGE 3'6"ABOVE 53'0 98 98'4- 1/23 98'4-1/2: MAIN FLOOR SLIDING PARTITIONS 39'8 10 1634 0.00 00 681 216 739 SALVIS 12210 MEN MAIN FOYER COAT WOMEN 94x35 STORAGE TICKETS 6'5-1.8" COLORADO HALL EXIT: MOVABLE PLATFORM PROJECTION SCREEN Storage REAR PROJECTION 2100.sq ft. 7600 sqift Nawom ENTRY Exhibit Space OFFICE LOBBY Storage 1800 sq.ft ENTRY EXHIBITORS 9200 sq. ft. LOUNGE EXIT BROADMOOR CONFERENCE CENTER INTERNATIONAL CENTER UNDERNEATH LOADING DOCK 13:H IT STORAGE ROOM REAR-LOBBY KITCHEN. 43x35 RAMP DOWN 32x35 52x35 DISH WASHER 22 10 22:10-1/2" Main Area 163x100 STAGE 3'6 ABOVE MAIN FLOOR 53'0-1/2' 53'0 SLIDING PARTITIONS 98'4 398 10 1634 00 68'1 216 739 1/2 122:10-1/2 * HF MEN MAIN EOYER COAT WOMEN 94x35 STORAGE TICKETS 6'5-1.8" COLORADO HALL EXIT MOVABLE PLATFORM PROJECTION SCREEN Storage REAR PROJECTION 2:100 sq IL 7600 sq.ft Exhibit Space TICKETS OFFICE OBBY Storage 1800 sq. ENTRY EXHIBITORS 9200.sq fte LOUNGE EXIT BROADMOOR CONFERENCE CENTER INTERNATIONAL CENTER UNDERNEATH LOADING DOCK 13'11 STORAGE ROOM REAR LOBBY KITCHEN 43x35 RAMP DOWN 32x35 52x35 DISH WASHER STAIRS 22'10-1/2" Main Area 163x100 STAGE 3'6"ABOVE 53'0- 1/2' 53'0-1/2' 98'4 98'4-1/2' MAIN FLOOR SLIDING PARTITIONS 39'8 10 1634 100'0 68'1' 216 73'9 STAIRS 1/2 122'10-1/2' +12 MEN MAIN FOYER COAT WOMEN 94x35 STORAGE TICKETS 65.18 COLORADO HALL EXIT MOVABLE PLATFORM PROJECTION SCREEN Storage REAR PROJECTION 2100 sq. ft. 7600 sq. ft. WOMEN MEN ENTRY Exhibit Space TICKETS OFFICE LOBBY Storage 1800 sq. ft. ENTRY EXHIBITORS 9200 sq. ft. LOUNGE EXIT FROM BROADMOOR HOTEL 03.03.1989 08:11 P. 2 3-16-89 DINNER SEATING 1,060 Seats @ 106 Tables of 10 R.S.S WOMEN MEN asdays my, 00 00 chairs 00 00 : 1 000 000 0000 6'Ask Red Crepet 0000 00001 coon 1100 000 7 000 000 03000 MIA 6' Aisle - Red coupet 48801 effe 000000000 000000000 000000000 LOADING seck I 00000000 00000000 1 COde 0000000000 you 4 Scieens . 1w each And FROM BROADMOOR HOTEL 03.03.1989 08:11 P. 2 3-16-89 DINNER SEATING 1,060 Seats @ 106 Tables of 10 K.S.S WOMEN MEN' asdays when 00 00 chairs 00 00 miss 000 000 0000 6'Ask 0000 Code only 0000 000 000 000 - 6' Aisle - Red carpet 40001 et ). 000000000 000000000 000000000 KH enover 00000000 KITCHEN 00000000 1 cour 0000000000 %%%%%%%% 4 Sours - IN each And FROM BROADMOOR HOTEL 03.03.1989 08:11 P. 2 3-16-89 DINNER SEATING 1,060 Seats @ 106 Tables of 10 K.S.S WOMEN MEN asdays when 00' 00 chairs 00 00 mis 000 000 0000 6'Ask Rad ARpet 0000 00001 000 coon only 000 000 8'x6435" MIA 6' Aisle - Red carpet 48801 et le 000000000 000000000 000000000 LOADING Secx I 00000000 00000000 1 COST 0000000000 you savens - IN 1 each Corner FROM BROADMOOR HOTEL 03.03.1989 08:11 P. 2 3-16-89 DINNER SEATING 1,060 Seats @ 106 Tables of 10 R1.1 WOMEN HEN asdays when 00' 00 chairs 00 00 mis 000 000 0000 6'Ask Red Arpet 0000 coon are 0000 000 000 000 8'x6432" i 1 6' Aisle - Red carpet ABOX et jo 000000000 000000000 000000000 LOADING NCX 00000000 00000000 1 COST 0000000000 %%%%%%%%% 4 Scieens - IN each And FROM BROADMOOR HOTEL 03.03.1989 08:11 P. 2 3-16-89 DINNER SEATING 1,060 Seats @ 106 Tables of 10 E.1 WOMEN MEN when 00 00 chairs 00 00 1 i 000 000 0000 6'Ask RedGespet 0000 coon 0000 000 000 000 8'46'43" I 6' Aisle - Red carpet 10081 * 000000000 000000000 000000000 XH 00000000 00000000 1 COST 0000000000 1 Scieens . IN 1 each Conser FROM BROADMOOR HOTEL 03.03.1989 08:11 P. 2 3-16-89 DINNER SEATING 1,060 Seats @ 106 Tables of 10 M.A WOMEN NEW asdays my 00' 00 chairs 00 00 o i 1 000 000 0000 6'Ask Red Arpet 0000 coon 0000 000 VIVIV 000 000 8'x6432" i 1 6' Aisle - Red carpet ASBOT offe 000000000 000000000 000000000 LOADING NCX 00000000 00000000 1 cost 0000000000 %%%%%%%% Soleens - IN each Dian 03.03.1989 08:11 P. 2 FROM BROADMOOR HOTEL 3-16-89 DINNER SEATING 1,060 Seats @ 106 Tables of 10 E.A WOMEN MEN asdays when 00 00 chairs pinks: 00 00 wish i 1 000 000 0000 6'Ask 0000 coor " ILD 0000 000 000 000 8'x6433" ..... 1 or ju 6' Aisle - Red carpet 000000000 000000000 000000000 NCX 00000000 ENGLISH 00000000 I COUT 0000000000 4 Scierns - IN each And WORLD ARENA BROADMOOR WEST BROADMOOR SOUTH GOLF CLUB BROADMOOR MAIN DRY CLEANERS & LAUNDRY STATE SOUTHMOOR NORTHMOOR FLORIST THE POMAR SOUTHEASTMOOR NORTHEASTMOOR GARAGE as INTERNATIONAL CENTER CARRIAGE HOUSE MUSEUM - COLORADO HALL THE BROADMOOR Penrose Room 9th Floor Broadmoor West Sun Copper Room 4200 to 4500 Room World Arena Charles Court BROADMOOR SOUTH Oval Room 3300 to 3800 Golf Club Entrance From Lake Level Dining Room Julie's Lake The Golf Club Randall Davey Room Congress Rooms 1st Floor South Lake 2200 to 2400 Terrace Lounge ep Main Entrance Lake Terrace Ballroom to Broadmoor South 2nd Floor Level Pourtales Room Terrace Pool - Southmoor Pompeiian 1400 to 1600 Room Escalator Lobby to 2nd Fl. HH Lobby Main Green Dining Room Room S Southeastmoor Theatre 2500 to 2600 North Lake Carlton Room Tavern 2000 to 2100 The BROADMOOR Main Entrance 100 to 700 To Parking Northmoor Under Tennis Courts 1700 to 1900 Lake Circle Lake Circle El Pomar Building Carriage House Northeastmour Museum 2700 to 2800 Florist and Greenhouse Lake Avenue International Center Garage Service Station Down to Golden Bee Parking Area Colorado Hall Meeting Rooms: West Buildings Lobby Level West Ballroom Will Rogers Room Pikes Peak or Bust Room Maxfield Parrish Room Stratta Room Bailey Room Lower Lobby Level: West Exhibit Hall Carnation Room Academy Room White Eagle Room Prohibition Room Casino Room Cheyenne Mountain Room Champion's Room Briefing Room See Reverse Side for Area Map. WORLD ARENA BROADMOOR WEST BROADMOOR SOUTH GOLF CLUB BROADMOOR MAIN DRY CLEANERS & LAUNDRY STREET SOUTHMOOR NORTHMOOR FLORIST FRIEL POMAR SOUTHEASTMOOR NORTHEASTMOOR GARAGE / INTERNATIONAL CENTER CARRIAGE HOUSE MUSEUM COLORADO HALL THE BROADMOOR Penrose Room 9th Floor Broadmoor West Sun Copper Room 4200 to 4500 Room World Arena Charles Court BROADMOOR SOUTH Oval Room 3300 to 3800 Golf Club Entrance From Lake Level Dining Room Julie's The Golf Club Lake Randali Davey Room S Congress Rooms 1st Floor South Lake 2200 to 2400 Terrace Lounge as eto Main Entrance Lake Terrace Ballroom to Broadmoor South 2nd Floor Level Pourtales Room Terrace Pool Southmoor Pompeiian 1400 to 1600 Room Escalator I Lobby to 2nd Fl. Lobby Main Green Dining Room Room Southeastmoor Main Theatre 2500 to 2600 North Lake Carlton Room Tavern 2000 to 2100 The BROADMOOR Main Entrance 100 to 700 To Parking Northmoor Under Tennis Courts 1700 to 1900 Lake Circle Lake Circle El Pomar Building Carriage House Northeastmoor Museum 2700 to 2800 Florist and Greenhouse Lake thenue International Center Garage Service Station DOWN to Golden Hee Parking Area Unlorado Hall Meeting Rooms: West Buildings Lobby Level West Ballroom Will Rogers Room Pikes Peak or Bust Room Maxfield Parrish Room Stratta Room Bailey Room Lower Lobby Level: West Exhibit-Hall Carnation Room Academy Room White Eagle Room Prohibition Room Casino Room Cheyenne Mountain Room Champion's Room Briefing Room See Reverse Side for Area Map. WORLD ARENA BROADMOOR WEST BROADMOOR SOUTH BROADMOOR MAIN GOLF CLUB DRY CLEANERS & LAUNDRY 71 ¡NORTHMOOR FLORIST SOUTHMOOR $ . THEL POMAR SOUTHEASTMOOR- NORTHEASTMOOR GARAGE INTERNATIONAL CENTER CARRIAGE HOUSE MUSEUM COLORADO HALL THE BROADMOOR Penrose Room 9th Floor Broadmoor West Sun Copper Room 4200 to 4500 Room World Arena Charles Court BRONDMOOR SOUTH Oval Room 3300 to 3800 Golf Club Entrance From Lake Level Dining Room Julie's The Golf Club Lake Randall Davey Room S Congress Rooms 1st Floor South Lake 2200 to 2400 Terrace Lounge as ep e Main Entrance Lake Terrace Ballroom to Broadmoor South 2nd Floor Level Pourtales Room Terrace Pool - Southmoor Pompeiian 1400 to 1600 Room Escalator Lobby to 2nd Fl. Lobby Main Green Dining Room Room 5/5 Southeastmoor UTILIT Theatre 2500 to 2600 North Lake Carlton Room Tavern 2000 to 2100 The BROADMOOR Main Entrance 100 to 700 To Parking Northmoor Under Tennis Courts 1700 to 1900 Lake Circle Lake Circle El Pomar Building Carriage House Northeastmoor Museum 2700 to 2800 Florist and Greenhouse Lake Avenue International Center Garage Service Station Down to Golden Hee Parking Area Colorado Hall Meeting Rooms: West Buildings Lobby Level West Ballroom Will Rogers Room Pikes Peak or Bust Room Maxfield Parrish Room Stratta Room Bailey Room Lower Lobby Level: West Exhibit Hall Carnation Room Academy Room White Eagle Room Prohibition Room Casino Room Cheyenne Mountain Room Champion's Room Briefing Room See Reverse Side for Area Map. WORLD ARENA BROADMOOR WEST BROADMOOR SOUTH GOLF CLUB BROADMOOR MAIN DRY CLEANERS & LAUNDRY STATE SOUTHMOOR NORTHMOOR FLORIST seal .... THE POMAR SOUTHEASTMOOR NORTHEASTMOOR GARAGE INTERNATIONAL CENTER CARRIAGE HOUSE MUSEUM COLORADO HALL THE BROADMOOR Penrose Room 9th Floor Broadmoor West Sun Copper Room 4200 to 4500 Room Charles Court World Arena BROADMOOR SOUTH Oval Room 3300 to 3800 Golf Club Entrance From Lake Level Dining Room Julie's Lake The Golf Club Randall Davey Room Congress Rooms 1st Floor South Lake 2200 to 2400 Terrace Lounge ep Main Entrance Lake Terrace Ballroom to Broadmoor South 2nd Floor Level Pourtales Room Terrace Pool - Southmoor Pompeiian 1400 to 1600 Room Escalator Lobby to 2nd Fl. Lobby Main Green Dining Room Room 5 Southeastmoor Theatre 2500 to 2600 North Lake Carlton Room Tavern 2000 to 2100 The BROADMOOR Main Entrance 100 to 700 To Parking Northmoor Under Tennis Courts 1700 to 1900 Lake Circle Lake Circle El Pomar Building Carriage House Northeastmoor Museum 2700 to 2800 Florist and Greenhouse Lake Menus International Center Garage Service Station Down to Golden Bee Parking Area Colorado Hall Meeting Rooms: West Buildings Lobby Level West Ballroom Will Rogers Room Pikes Peak or Bust Room Maxfield Parrish Room Stratta Room Bailey Room Lower Lobby Level: West Exhibit Hall Carnation Room Academy Room White Eagle Room Prohibition Room Casino Room Cheyenne Mountain Room Champion's Room Briefing Room See Reverse Side for Area Map. WORLD ARENA BROADMOOR WEST BROADMOOR SOUTH BROADMOOR MAIN GOLF CLUB DRY CLEANERS & LAUNDRY FLORIST SOUTHMOOR NORTHMOOR $ STATE James THE POMAR SOUTHEASTMOOR TNORTHEASTMOOR GARAGE INTERNATIONAL CENTER CARRIAGE HOUSE MUSEUM - COLORADO HALL THE BROADMOOR Penrose Room 9th Floor Broadmoor West Sun. Copper Room 4200 to 4500 Room World Arena Charles Court BROMDMOOR SOUTH Oval Room. 3300 to 3800 Golf Club Entrance From Lake Level Dining Room Julie's Lake The Golf Club Randall Davey Room S Congress Rooms 1st Floor South Lake 2200 to 2400 Terrace Lounge as er . Main Entrance Lake Terrace Ballroom to Broadmoor South 2nd Floor Level Pourtales Room Terrace Pool Southmoor Pompeiian 1400 to 1600 Room Escalator Lobby to 2nd Fl. Lobby Main Green Dining Room Room WITH Southeastmoor Theatre 2500 to 2600 North Lake Carlton Room Tavern 2000 to 2100 The BROADMOOR Main Entrance 100 to 700 To Parking Northmoor Under Tennis Courts 1700 to 1900 Lake Circle Lake Circle El Pomar Building Carriage House Northeastmour Museum 2700 to 2800 Florist and Greenhouse Lake Avenue International Center Garage Service Station Down to Golden Hee l'arking Area Colorado Hall Meeting Rooms: West Buildings Lobby Level West Ballroom Will Rogers Room Pikes Peak or Bust Room Maxfield Parrish Room Stratta Room Bailey Room Lower Lobby Level: West Exhibit Hall Carnation Room Academy Room White Eagle Room Prohibition Room Casino Room Cheyenne Mountain Room Champion's Room Briefing Room See Reverse Side for Area Map. WORLD ARENA BROADMOOR WEST BROADMOOR SOUTH GOLF CLUB BROADMOOR MAIN DRY CLEANERS & LAUNDRY SOUTHMOOR NORTHMOOR FLORIST ACI 3 FFEL POMAR SOUTHEASTMOOR NORTHEASTMOOR GARAGE 20 INTERNATIONAL CENTER CARRIAGE HOUSE MUSEUM COLORADO HALL " THE BROADMOOR Penrose Room 9th Floor Broadmoor West Sun- Copper Room 4200 to 4500 Room World Arena Charles Court BROADMOOR SOUTH Oval Room 3300 to 3800 Golf Club Entrance From Lake Level Dining Room Julie's Lake The Golf Club Randall Davey Room s Congress Rooms 1st Floor South Lake 2200 to 2400 Terrace Lounge as ep Main Entrance Lake Terrace Ballroom to Broadmoor South 2nd Floor Level Pourtales Rooml Terrace Pool ######### Southmoor Pompeiian Room Escalator 1400 to 1600 I Lobby to 2nd Fl. Lobby Main Green Dining Room Room Southeastmoor Millin Theatre 2500 to 2600 North Lake Cariton Room Tavern 2000 to 2100 The BROADMOOR Main Entrance 100 to 700 To Parking Northmoor Under Tennis Courts 1700 to 1900 lake Circle Lake Circle El Pomar Building Carriage House Northeastmoor Museum 2700 to 2800 Florist and Greenhouse Lake Avenue International Center Garage Service Station Down to Golden Hee Parking Area Colorado Hall Meeting Rooms: West Buildings Lobby Level West Ballroom Will Rogers Room Pikes Peak or Bust Room Maxfield Parrish Room Stratta Room Bailey Room Lower Lobby Level: West Exhibit Hall Carnation Room Academy Room White Eagle Room Prohibition Room Casino Room Cheyenne Mountain Room Champion's Room Briefing Room See Reverse Side for Area Map. WORLD ARENA BROADMOOR WEST BROADMOOR SOUTH GOLF CLUB BROADMOOR MAIN DRY CLEANERS & LAUNDRY STATE SOUTHMOOR NORTHMOOR FLORIST see: THE POMAR SOUTHEASTMOOR NORTHEASTMOOR GARAGE INTERNATIONAL CENTER CARRIAGE HOUSE MUSEUM COLORADO HALL ADDRESS THE BROADMOOR Penrose Room 9th Floor Broadmoor West Sun Copper Room 4200 to 4500 Room World Arena Charles Court BROADMOOR SOUTH Oval Room 3300 to 3800 Golf Club Entrance From Lake Level Dining Room Julie's Lake The Golf Club Randall Davey Room S Congress Rooms 1st Floor South Lake 2200 to 2400 Terrace Lounge efo Main Entrance Lake Terrace Ballroom to Broadmoor South 2nd Floor Level Pourtales Rooml Terrace Pool Southmoor Pompeiian 1400 to 1600 Room Escalator Lobby to 2nd Fl. HH Lobby Main Green Dining Room Room 5 Southeastmoor Theatre 2500 to 2600 North Lake Carlton Room Tavern 2000 to 2100 The BROADMOOR Main Entrance 100 to 700 To Parking Northmoor Under Tennis Courts 1700 to 1900 Lake Circle Lake Circle El Pomar Building Carriage House Northeastmoor Museum 2700 to 2800 Florist and Greenhouse Lake Menue International Center Garage Service Station Thinn to Golden Hee Parking Area Colorado Hall Meeting Rooms: West Buildings Lobby Level West Ballroom Will Rogers Room Pikes Peak or Bust Room Maxfield Parrish Room Stratta Room Bailey Room Lower Lobby Level: West Exhibit Hall Carnation Room Academy Room White Eagle Room Prohibition Room Casino Room Cheyenne Mountain Room Champion's Room Briefing Room See Reverse Side for Area Map. THE BROADMOOR P COLORADO HALL CARRIAGE HOUSE MUSEUM INTERNATIONAL CENTER & GARAGE SOUTHEASTMOOR THE POMAR your FLORIST ¡NORTHMOOR 29 SOUTHMOOR DRY CLEANERS & LAUNDRY BROADMOOR MAIN GOLF CLUB BROADMOOR SOUTH BROADMOOR WEST WORLD ARENA Penrose Room 9th Floor Broadmoor West Sun Copper Room 4200 to 4500 Room World Arena Charles Court BROADMOOR SOUTH Oval Room 3300 to 3800 Golf Club Entrance From Lake Level Dining Room Julie's Lake The Golf Club Randall Davey Room s Congress Rooms 1st Floor South Lake 2200 to 2400 Terrace Lounge ep e Main Entrance Lake Terrace Ballroom to Broadmoor South 2nd Floor Level Pourtales Rooml Terrace Pool Southmoor Pompelian Room Escalator 1400 to 1600 I Lobby to 2nd Fl. Lobby Main Green Dining Room Room Southeastmoor with Theatre 2500 to 2600 North Lake Carlton Room Tavern 2000 to 2100 The BROADMOOR Main Entrance 100 to 700 To Parking Northmoor Under Tennis Courts 1700 to 1900 Lake Circle Lake Circle El Pomar Building Carriage House Northeastmoor Museum 2700 to 2800 Florist and Greenhouse Lake Avenue International Center Carage Service Station Down to Golden Hee Parking Area Colorado Hall Meeting Rooms: West Buildings Lobby Level West Ballroom Will Rogers Room Pikes Peak or Bust Room Maxfield Parrish Room Stratta Room Bailey Room Lower Lobby Level: West Exhibit Hall Carnation Room Academy Room White Eagle Room Prohibition Room Casino Room Cheyenne Mountain Room Champion's Room Briefing Room See Reverse Side for Area Map. WORLD ARENA BROADMOOR WEST BROADMOOR SOUTH BROADMOOR MAIN GOLF CLUB DRY CLEANERS & LAUNDRY NORTHMOOR FLORIST SOUTHMOOR $ THE POMAR SOUTHEASTMOOR- NORTHEASTMOOR GARAGE INTERNATIONAL CENTER CARRIAGE HOUSE MUSEUM COLORADO HALL STREET A THE BROADMOOR Penrose Room 9th Floor Broadmoor West Sun. Copper Room 4200 to 4500 Room World Arena Charles Court BROADMOOR SOUTH Oval Room 3300 to 3800 Golf Club Entrance From Lake Level Dining Room Julie's The Golf Club Lake Randall Davey Room s Congress Rooms 1st Floor South Lake 2200 to 2400 Terrace Lounge ep e Main Entrance Lake Terrace Ballroom to Broadmoor South 2nd Floor Level Pourtales Room Terrace Pool Southmoor Pompeiian 1400 to 1600 Room Escalator Lobby to 2nd Fl. HH Lobby Main Green Dining Room Room Southeastmoor WITH Theatre 2500 to 2600 North Lake Carlton Room Tavern 2000 to 2100 The BROADMOOR Main Entrance 100 to 700 To Parking Northmoor Under Tennis Courts 1700 to 1900 lake Circle Lake Circle El Pomar Building Carriage House Northeastmour Museum 2700 to 2800 Florist and Greenhouse Lake Avenue International Center Garage Service Station Down to Golden Hee Parking Area Colorado Hall Meeting Rooms: West Buildings Lobby Level West Ballroom Will Rogers Room Pikes Peak or Bust Room Maxfield Parrish Room Stratta Room Bailey Room Lower Lobby Level: West Exhibit Hall Carnation Room Academy Room White Eagle Room Prohibition Room Casino Room Cheyenne Mountain Room Champion's Room Briefing Room See Reverse Side for Area Map. WORLD ARENA BROADMOOR WEST BROADMOOR SOUTH GOLF CLUB BROADMOOR MAIN DRY CLEANERS & LAUNDRY SOUTHMOOR NORTHMOOR FLORIST THE POMAR SOUTHEASTMOOR- NORTHEASTMOOR GARAGE INTERNATIONAL CENTER CARRIAGE HOUSE MUSEUM COLORADO HALL 1 THE BROADMOOR Penrose Room 9th Floor Broadmoor West Sun Copper Room 4200 to 4500 Room World Arena Charles Court BROMDMOOR SOUTH Oval Room 3300 to 3800 Colf Club Entrance From Lake Level Dining Room Julie's Lake The Golf Club Randall Davey Room s Congress Rooms 1st Floor South Lake 2200 to 2400 Terrace Lounge up Main Entrance Lake Terrace Ballroom to Broadmoor South 2nd Floor Level Pourtales Rooml Terrace Pool Southmoor Pompeiian Room Escalator 1400 to 1600 ......................... Lobby to 2nd FI. the Lobby Main Green Dining Room Room Southeastmoor STATE Theatre 2500 to 2600 North Lake Carlton Room Tavern 2000 to 2100 The BROADMOOR Main Entrance 100 to 700 To Parking Northmoor Under Tennis Courts 1700 to 1900 Lake Circle Lake Circle El Pomar Building Carriage House Northeastmoor Museum 2700 to 2800 Florist and Greenhouse Lake Avenue International Center Garage Service Station Down to Golden Hee Parking Area Colorado Hall Meeting Rooms: West Buildings Lobby Level West Ballroom Will Rogers Room Pikes Peak or Bust Room Maxfield Parrish Room Stratta Room Bailey Room Lower Lobby Level: West Exhibit Hall Carnation Room Academy Room White Eagle Room Prohibition Room Casino Room Cheyenne Mountain Room Champion's Room Briefing Room See Reverse Side for Area Map. NATIONAL BUSINESS HALL OF FAME NATIONAL BUSINESS HALL OF FAME NATIONAL BUSINESS HALL OF FAME PERSONAL AGENDA FOR PRESIDENT BUSH 6:00 p.m. VIP reception - Foyer of International Center (150 people). . Receiving Line Laureates National Board VIP's (CEO'S ) VIP Photo's Student Laureates Teacher/Consultant at computer Lod and Karl Teacher 7:00 p.m. Banquet begins - Parade of Honor 7:12 p.m. President enters room 7:15 p.m. Opening ceremonies 7:18 p.m. to Dinner 8:10 p.m. 8:10 p.m. USAFA Moods in Blue during dessert 8:25 p.m. Lod Cook intros 8:30 p.m. President Bush speaks 8:55 p.m. Lod Cook thanks President Bush 9:00 p.m. President departs 9:05 p.m. to Laureate ceremonies (6) Business grants 10:30 p.m. 10:31 p.m. Adjourn 10:45 p.m. VIP After Hours Revised 3/3/89 PROPOSED TABLE SEATING - PRESIDENT BUSH National Business Hall of Fame Induction Ceremony National Business Leadership Conference March 16, 1989 7 p.m. 1. President Bush 2. Mrs. Bush 3. Lodwrick M. Cook 4. Carole Cook 5. James B. Hayes 6. Dinah Shore 7. Albert Alkek 8. Mrs. Alkek 9. William Flaherty 10. Tina Flaherty (Subject to review and approval of White House staff and Mr. Cook's office) JUNIOR ACHIEVEMENT INC. NATIONAL BUSINESS LEADERSHIP CONFERENCE March 16, 1989 - The Broadmoor LUNCHEON MENU Smoked salmon a'la Maison (pre-set) Hearts of Romaine, Broadmoor dressing (pre-set) 8-ounce Prime Rib, 2 thin slices creamed horseradish sauce New potato en Jaquette Asparagus Chocolate Mousse (pre-set) Beverage DINNER MENU Reception Host bar Wines: Zaca Mesa Chardonnay Zaca Mesa Pinot Noir Hors d'oeuvres: Shrimp scampi Marinated shrimp kabobs Pike Mousse Smoked salmon, toast points, cream cheese & condiments Smoked trout, toast points, cream cheese & condiments Andouie in tartlette Fresh fruit, bite-size pieces, honey Raw vegetables, assorted dips International cheeses, assorted crackers, French breads, mustard Ice carvings Dinner: Zaca Mesa Chardonnay Zaca Mesa Pinot Noir Duet of smoked salmon & trout, caper dill sauce, (pre-set) Bibb, Romaine and Endive, creamy Brie dressing Medallions of veal, sauce Nature Chanterelles Wild rice blend Sugar snap peas Baby carrots vichy Ice souffle Midori Beverage PERFORMING GROUPS 1989 NATIONAL BUSINESS LEADERSHIP CONFERENCE FACT SHEET SABRE DRILL TEAM: The mission of the United States Air Force Academy's Cadet Sabre Drill Team is to demonstrate professional military skills through the performance of intricate sabre manual that is choreo- graphed to music. The team was formed in 1961 through the initia- tive of cadets. Since then, the team has become one of the academy's most visible organizations. The team performs throughout the academic year for a variety of activities, including social functions, honorary ceremonies, sporting events and intercollegiate drill competitions. The sabres are three feet long and weigh one pound, one ounce un- sheathed. Their design is unique to the academy and the sabre drill team. In past years the team has won numerous awards and honors from all over the country, again reflecting the the public's acceptance and appreciation of this unusual forms of drill. THE UNITED STATES AIR FORCE ACADEMY BRASS QUINTET: The United States Air Force Academy Brass Quintet is an integral part of the United States Air Force Academy Band and has performed numerous concerts and clinics throughout the United States. In addition to formal recitals, the quintet performs for universities, high schools, young people, and military ceremonies. Their performances include music from the 15th century, through ragtime and contemporary music of the 20th century. The Brass. Quintet's concerts are presented as a public service by the United States Air Force and are free and open to the public. THE UNITED STATES AIR FORCE ACADEMY'S MOODS IN BLUE SHOW: The 18 enlisted professional musicians who make up the group have entertained audiences throughout the united States, Panama and Greenland. A variety of musical styles is performed by the singers and the band to include special arrangements of songs, made popular by such groups as the Beatles and Chicago, orches- trated by the Academy Band arranging staff. The exuberance and sincerity of the musicians have made the MOODS IN BLUE SHOW a dynamic pacesetter in military bands today. CHANGING TIMES ORCHESTRA: The "Changing Times" orchestra has played at the Broadmoor for four years and specializes in a variety of music, ranging from big band sound to contemporary. They also play at many local special events. SHORT TIMED AGENDA 1989 NBLC Tuesday, March 14 8 a.m. JA management team meeting - Pourtales Room 10 a.m. JA staff meeting - Pourtales Room 4 p.m. Meeting of staffs from JA, WH, SS, Broadmoor - Pourtales Room Wednesday, March 15 8 a.m. JA management team meeting - Pourtales Room 10 a.m. JA staff meeting - Pourtales Room 11 a.m. Videotaping of laureates begins in suite (thru 5 p.m.) 11 a.m. Production meeting: JA, ARCO, Broadmoor staff - International Center 3 p.m. JA exhibit setup - JA HQ 4 p.m. JA staff meeting - Pourtales Room 4 p.m. Air Force elements rehearse 5:15 to 6:15 p.m. JA staff assist guests in getting to FORTUNE dinner. 6 p.m. Cocktails at FORTUNE dinner - Main Ballroom 7 p.m. FORTUNE dinner begins 8:30 p.m. FORTUNE dinner ends 9:30 p.m. Production rehearsal - Int'l Center (TENTATIVE) Thursday, March 16 8 a.m. JA Management team meeting - Pourtales Room 8 a.m. Laureate videotaping continues in suite (thru 5 p.m.) 8 a.m. Media Center opens - West Ballroom 8 a.m. Technical rehearsal (TENTATIVE) 9 a.m. Registration opens - Colorado Hall 9 a.m. Laureate breakfast - Terrace Lounge, Broadmoor Main 9:30 a.m. JA staff meeting - Pourtales Room 9 a.m. to 11:15 JA exhibits open - JA HQ 10 a.m. Rehearsal for luncheon speakers, staging, etc. 11:30 a.m. Security seating begins for luncheon - Int'l Center Noon Chairman's Luncheon - International Center 2:00 p.m. FORTUNE panel - Colorado Hall 5:30 p.m. Laureate photo opportunity - International Center lobby 5:30 p.m. Reception - Colorado Hall 6:00 p.m. Anticipate GHWB arrival at reception 6:15 p.m. Security seating begins for banquet - Int'l Center 7 p.m. Induction Banquet - International Center 8:10 p.m. Banquet program begins 8:30 p.m. GHWB speech 9:00 p.m. President departs 10:30 p.m. Banquet ends - VIP reception in Penrose Suite, Broadmoor Main Friday, March 17 8 a.m. Laureate videotaping continues in suite (thru noon) DETAILED TIMED AGENDA 1989 NBLC Monday, March 13 8 a.m. JA staff begins setup of administrative and press offices at Broadmoor (computers, phones, typewriters, copiers, bulletin boards, etc.) 10 a.m. JA, ARCO, Broadmoor production staffs meet - International Center 2 p.m. JA, ARCO, Broadmoor staffs meeting with WH/SS staffs (tentative) - Pourtales Room Tuesday, March 14 7 a.m. Breakfast on your own 8 a.m. JA Management team meeting in Pourtales Room 8 a.m. JA staff continues work in administrative, press offices 10 a.m. JA staff meets with Broadmoor - Carlton Room Noon Lunch on your own 1 p.m. Ed Swartley meets with photography staff to outline shooting plan for event 2 p.m. Ambassadors arrive for duties 4 p.m. JA, Broadmoor staffs meet - Pourtales Room 5 p.m. JA staff meeting - Pourtales Room - followed by DTF walkthrough for staff needing Wednesday, March 15 8 a.m. JA management team meeting - Pourtales Room 8 a.m. to 2 p.m. Prepare registration packets 11 a.m. Videotaping of laureates begins in suite (OPEN) NOTE: LAB will interview as many of the laureates as possible, for Partners, during these sessions. 11 a.m. Production meeting: JA, ARCO, Broadmoor staff - International Center Noon Luncheon JA staff meeting - Pourtales Room - followed by DTF tour of site for staff needing (TENTATIVE) 12:45 p.m. Anna Layug arrives at CS Airport (Flight 589/United) 1 p.m. Laureate videotaping (OPEN) 2 p.m. Ambassadors on hand for duties 3 p.m. Laureate videotaping (Buck Persons) 3 p.m. Lod/Dinah - script review with GWH 3 p.m. JA exhibit setup - JA HQ (Staff report as needed by Dave Loose) 4 p.m. JA Staff meeting - Pourtales Room 4 p.m. Air Force elements rehearse Detailed Timed Agenda 1989 NBLC Page 2 Wednesday, March 15 (Continued) 5:15 to 6:15 p.m. JA staff assist with transportation to FORTUNE dinner. Escorts to rooms to accompany laureates: Don Floyd, Dan Verbest, Frank Evans to help guide guests to proper location. 6 p.m. Cocktails at FORTUNE dinner - Main Ballroom 7 p.m. FORTUNE dinner begins 9 p.m. FORTUNE dinner ends, 9:30 p.m. Production rehearsal - International Center (C.B. Kelly runs orientation/run-through for Cook, Flemke, Hayes, Anna, invocators -- Jack Holladay will be there to point out reserved seating, luncheon and banquet logistics, etc.) Thursday, March 16 7 a.m. Breakfast on your own 8 a.m. JA Management team meeting - Pourtales Room 8 a.m. Laureate videotaping continues in suite (thru 5 p.m.) (T.A. Wilson) 8 a.m. Tech rehearsal (TENTATIVE) 8 a.m. Media Center opens - West Ballroom 8:30 a.m. Ambassadors start arriving 9 a.m. Script cutoff for Teleprompter test 9 a.m. Registration opens - Colorado Hall 9 a.m. Laureate breakfast - Terrace Lounge, Broadmoor Main (Briefing on day's events -- STAFF NOTE: Information about this breakfast should be kept confidential) 9:30 a.m. JA staff meeting - Pourtales Room 9 a.m. to 11:15 JA exhibits open - JA HQ 10 a.m. Lod/Dinah, etc., in Int'l Center for microphone or Teleprompter check, if needed. 10 a.m. Laureate videotaping (Alden LaBorde) 11 a.m. Anticipate first major media arrivals 11 a.m. Wayne begins assessment of registration progress so that he and Frank Evans can develop estimate of luncheon count at 11:30 11:15 LAB confirms governor's attendance 11:30 a.m. Security seating begins for luncheon - Int'l Center 11:55 a.m. Jack Holladay and staff help confirm presence of VIPs to be introduced from podium at lunch Noon Laureate videotaping (Simon Ramo -- end by 1:30 to allow him to hear President speak) Detailed Timed Agenda 1989 NBLC Page 3 Noon Chairman's Luncheon - International Center Light cue from GWH. 12:01 p.m. Lod Cook comes to stage via stage right steps 12:05 Cook introduces Gov. Roy Romer, who speaks for approx. 2-4 minutes 12:10 Invocation by Dan Chapman, NAJAC president 12:13 Luncheon 1:10 Announcer cues Lod Cook 1:11 Golden Circle introductions 1:13 Gold Leadership awards 1:20 Colgate award 1:23 Dinah accepts award 1:25 Lod introduces KF 1:29 KF introduces Anna Layug 1:30 Anna Layug speaks 1:33 Lod introduces President 1:35 Adjournment 1:45 p.m. Dave Swincher in charge of Colorado Hall setup for panel and conversion to reception 2 p.m. FORTUNE panel - Colorado Hall -- Ambassadors to assist movement to the front of the audience for seating. Microphones to be used in Q&A are placed inconspicu- ously near stage. (NOTE: Could start at 2 p.m.) 2 p.m. Laureate videotaping (Marvin Bower -- may be delayed to allow him to hear President) 2 p.m. Immediately following luncheon program, there will be an Induction Ceremony rehearsal for Lod Cook, Dinah Shore, musicians and a Teleprompter rehearsal. 2 p.m. Requested JA "Partners" interview with President. 3 p.m. Script cutoff for Teleprompter test 4 p.m. Laureate videotaping (J. Erik Jonsson) 5:30 p.m. Laureate photo opportunity - International Center lobby Detailed Timed Agenda 1989 NBLC page 4 Thursday, March 16, (Continued) 5:30 p.m. Reception - Colorado Hall - USAFA Brass Quintet 6:00 p.m. Anticipate GHWB arrival at reception 6:15 p.m. Security seating begins for banquet - Int'l Center Changing Times Orchestra begins playing to encourage seating. 7 p.m. Induction Banquet - International Center 7:02 Changing Times Orchestra plays 7:04 USAFA Sabre Drill Team 7:05 Laureate parade 7:12 GHWB/BB enter to Ruffles and Flourishes/Hail to the Chief 7:14 Presentation of colors/National Anthem - Moods in Blue 7:16 Invocation-Anna Layug 7:17 Dinner 8:10 Moods in Blue entertainment 8:25 Lod Cook - introduces GHWB 8:30 Presidential address 8:55 Lod thanks GHWB/introduces musical interlude/President departs 9:05 Lod makes introductions/comments 9:13 Opening module 9:15 James Hayes/New HOF film 9:21 Introduction of Lod and Dinah to host induction 9:25 W.K. Kellogg 9:35 Marvin Bower 9:45 Samuel I. Newhouse 9:55 T.A. Wilson 10:05 Wallace "Buck" Persons 10:15 Robert Noyce 10:25 Lod/Dinah patter/"America the Beautiful" 10:30 p.m. Banquet ends - VIP reception in Penrose Suite, Broadmoor Main Friday, March 17 8 a.m. Laureate videotaping continues in suite (thru noon) - (Robert Noyce) 10 a.m. Videotaping (Lod Cook - tentative) DETAILED TIMED AGENDA 1989 NBLC Monday, March 13 8 a.m. JA staff begins setup of administrative and press offices at Broadmoor (computers, phones, typewriters, copiers, bulletin boards, etc.) 10 a.m. JA, ARCO, Broadmoor production staffs meet - International Center 2 p.m. JA, ARCO, Broadmoor staffs meeting with WH/SS staffs (tentative) - Pourtales Room Tuesday, March 14 7 a.m. Breakfast on your own 8 a.m. JA Management team meeting in Pourtales Room 8 a.m. JA staff continues work in administrative, press offices 10 a.m. JA staff meets with Broadmoor - Carlton Room Noon Lunch on your own 1 p.m. Ed Swartley meets with photography staff to outline shooting plan for event 2 p.m. Ambassadors arrive for duties 4 p.m. JA, Broadmoor staffs meet - Pourtales Room 5 p.m. JA staff meeting - Pourtales Room - followed by DTF walkthrough for staff needing Wednesday, March 15 8 a.m. JA management team meeting Pourtales Room 8 a.m. to 2 p.m. Prepare registration packets 11 a.m. Videotaping of laureates begins in suite (OPEN) NOTE: LAB will interview as many of the laureates as possible, for Partners, during these sessions. 11 a.m. Production meeting: JA, ARCO, Broadmoor staff - International Center Noon Luncheon JA staff meeting - Pourtales Room - followed by DTF tour of site for staff needing (TENTATIVE) 12:45 p.m. Anna Layug arrives at CS Airport (Flight 589/United) 1 p.m. Laureate videotaping (OPEN) 2 p.m. Ambassadors on hand for duties 3 p.m. Laureate videotaping (Buck Persons) 3 p.m. Lod/Dinah - script review with GWH 3 p.m. JA exhibit setup - JA HQ (Staff report as needed by Dave Loose) 4 p.m. JA Staff meeting - Pourtales Room 4 p.m. Air Force elements rehearse Detailed Timed Agenda 1989 NBLC Page 2 Wednesday, March 15 (Continued) 5:15 to 6:15 p.m. JA staff assist with transportation to FORTUNE dinner. Escorts to rooms to accompany laureates: Don Floyd, Dan Verbest, Frank Evans to help guide guests to proper location. 6 p.m. Cocktails at FORTUNE dinner - Main Ballroom 7 p.m. FORTUNE dinner begins 9 p.m. FORTUNE dinner ends 9:30 p.m. Production rehearsal - International Center (C.B. Kelly runs orientation/run-through for Cook, Flemke, Hayes, Anna, invocators -- Jack Holladay will be there to point out reserved seating, luncheon and banquet logistics, etc.) Thursday, March 16 7 a.m. Breakfast on your own 8 a.m. JA Management team meeting - Pourtales Room 8 a.m. Laureate videotaping continues in suite (thru 5 p.m.) (T.A. Wilson) 8 a.m. Tech rehearsal (TENTATIVE) 8 a.m. Media Center opens - West Ballroom 8:30 a.m. Ambassadors start arriving 9 a.m. Script cutoff for Teleprompter test 9 a.m. Registration opens - Colorado Hall 9 a.m. Laureate breakfast - Terrace Lounge, Broadmoor Main (Briefing on day's events -- STAFF NOTE: Information about this breakfast should be kept confidential) 9:30 a.m. JA staff meeting - Pourtales Room 9 a.m. to 11:15 JA exhibits open - JA HQ 10 a.m. Lod/Dinah, etc., in Int'l Center for microphone or Teleprompter check, if needed. 10 a.m. Laureate videotaping (Alden LaBorde) 11 a.m. Anticipate first major media arrivals 11 a.m. Wayne begins assessment of registration progress so that he and Frank Evans can develop estimate of luncheon count at 11:30 11:15 LAB confirms governor's attendance 11:30 a.m. Security seating begins for luncheon - Int'l Center 11:55 a.m. Jack Holladay and staff help confirm presence of VIPs to be introduced from podium at lunch Noon Laureate videotaping (Simon Ramo -- end by 1:30 to allow him to hear President speak) Detailed Timed Agenda 1989 NBLC Page 3 Noon Chairman's Luncheon - International Center Light cue from GWH. 12:01 p.m. Lod Cook comes to stage via stage right steps 12:05 Cook introduces Gov. Roy Romer, who speaks for approx. 2-4 minutes 12:10 Invocation by Dan Chapman, NAJAC president 12:13 Luncheon 1:10 Announcer cues Lod Cook 1:11 Golden Circle introductions 1:13 Gold Leadership awards 1:20 Colgate award 1:23 Dinah accepts award 1:25 Lod introduces KF 1:29 KF introduces Anna Layug 1:30 Anna Layug speaks 1:33 Lod introduces President 1:35 Adjournment 1:45 p.m. Dave Swincher in charge of Colorado Hall setup for panel and conversion to reception 2 p.m. FORTUNE panel - Colorado Hall -- Ambassadors to assist movement to the front of the audience for seating. Microphones to be used in Q&A are placed inconspicu- ously near stage. (NOTE: Could start at 2 p.m.) 2 p.m. Laureate videotaping (Marvin Bower -- may be delayed to allow him to hear President) 2 p.m. Immediately following luncheon program, there will be an Induction Ceremony rehearsal for Lod Cook, Dinah Shore, musicians and a Teleprompter rehearsal. 2 p.m. Requested JA "Partners" interview with President. 3 p.m. Script cutoff for Teleprompter test 4 p.m. Laureate videotaping (J. Erik Jonsson) 5:30 p.m. Laureate photo opportunity - International Center lobby Detailed Timed Agenda 1989 NBLC page 4 Thursday, March 16, (Continued) 5:30 p.m. Reception - Colorado Hall - USAFA Brass Quintet 6:00 p.m. Anticipate GHWB arrival at reception 6:15 p.m. Security seating begins for banquet - Int'l Center Changing Times Orchestra begins playing to encourage seating. 7 p.m. Induction Banquet - International Center 7:02 Changing Times Orchestra plays 7:04 USAFA Sabre Drill Team 7:05 Laureate parade 7:12 GHWB/BB enter to Ruffles and Flourishes/Hail to the Chief 7:14 Presentation of colors/National Anthem - Moods in Blue 7:16 Invocation-Anna Layug 7:17 Dinner 8:10 Moods in Blue entertainment 8:25 Lod Cook - introduces GHWB 8:30 Presidential address 8:55 Lod thanks GHWB/introduces musical interlude/President departs 9:05 Lod makes introductions/comments 9:13 Opening module 9:15 James Hayes/New HOF film 9:21 Introduction of Lod and Dinah to host induction 9:25 W.K. Kellogg 9:35 Marvin Bower 9:45 Samuel I. Newhouse 9:55 T.A. Wilson 10:05 Wallace "Buck" Persons 10:15 Robert Noyce 10:25 Lod/Dinah patter/"America the Beautiful" 10:30 p.m. Banquet ends - VIP reception in Penrose Suite, Broadmoor Main Friday, March 17 8 a.m. Laureate videotaping continues in suite (thru noon) - (Robert Noyce) 10 a.m. Videotaping (Lod Cook - tentative) Script Outline -- With President Attending Dinner NBLC LUNCHEON - Noon 12:00 GWH Light cue Off-stage Announcer intro LOD - Welcome - Describe NBLC - JA role - Special guests - Jim Hayes Cue - Governor Romer LOD Intro Romer 12:05 Gov. Romer speaks - 2-4 minutes Gov. intros Dan Chapman - NAJAC president 12:10 Invocation - Dan Chapman 12:13 Light cue - house lights up - meal begins ANNOUNCER - Enjoy your lunch 12:13-1:10 - Lunch 1:10 ANNOUNCER - intro Lod - light cue LOD speaks - Welcome - FORTUNE panel - induction ceremony - Royal Little obit - Golden Circle - JA outline - Six Gold Leadership Awards 1:20 LOD - Colgate award (3 mins.) 1:23 Recipient's speech (2 mins.) 1:25 LOD - Intros Karl Flemke 1:26 KARL - Speaks on Colo. Spgs. and Junior Achievement 1:29 KARL - intros Anna Layug 1:30 Anna Layug speech - (2-3 mins.) 1:33 LOD - Thanks Anna 1:35 LOD - FORTUNE panel reminder Light cue - house lights up Adjourn 2:00 LOD intros panel discussion - Colorado Exhibit Hall 3:30 Panel discussion adjourns -1- 3-3-89 NATIONAL BUSINESS HALL OF FAME INDUCTION BANQUET 5:30 Reception - Colorado Exhibit Hall; Music - USAFA Brass Quintet - MSgt. Al Eberhardt, director 6:15 Light cue - signal to move to dinner - Int'l Center 6:15 Orchestra cue - The Changing Times Orchestra - Music Director - Frank Fanelli 7:00 DTF cue Offstage Announcer - quiet audience. 7:02 Orchestra plays - The Changing Times Orchestra 7:04 ANNOUNCER - USAFA Sabre Drill Team 7:05 Parade music - ANNOUNCER - names: Lod Cook, Karl Flemke. Former Laureates - Robert O. Anderson, William Blackie (T), Edward E. Carlson (T), J. Erik Jonsson, Alden James LaBorde, William F. LaPorte (T), Sir Ian Kinloch Macgregor, Jack Carroll Massey (T), David Mackenzie Ogilvy (T), Dr. Simon Ramo, Charles Kemmons Wilson. New Laureates proxies - Robert L. Nichols, Dr. Peter Ellis (W.K. Kellogg), and Richard Diamond (S.I. Newhouse) James B. Hayes, Dinah Shore 7:12 Ruffles and Flourishes - Brass Quintet ANNOUNCER - The President and Mrs. Bush - Music: Hail to the Chief - Brass Quintet 7:14 ANNOUNCER - Presentation of Colors - Colorado Springs Joint Service Color Guard. National Anthem - USAFA Moods in Blue - MSgt. Gary deKler, conductor 7:16 ANNOUNCER - Intros invocation Invocation - Anna Layug ANNOUNCER - Thanks color guard, singer 7:17 Light cue - House lights up ANNOUNCER - Enjoy your dinner 7:17 - 8:15 - DINNER 8:10 ANNOUNCER - Entertainment (begins as dessert is served) USAFA Kler "Moods in Blue Singers" - director MSgt. Gary de 8:25 ANNOUNCER - Intro Lod LOD - thanks entertainment, welcome, thanks for special help on NBLC 8:26 LOD - intros past laureates present 8:30 Role models - Hall of Fame - JA Board role 8:32 LOD introduces President Bush 8:33 President Bush speech - 20 minutes 8:55 LOD thanks President Bush - presents gift - Intros musical interlude - Lod is seated at dinner table 9:05 ANNOUNCER - Intros opening module -2- 3-3-89 OPENING MODULE - 2 mins. - Cue Hayes to stage 9:07 ANNOUNCER - Mr. Hayes (spot on him) Hayes speech - meaning of Hall of Fame - - FORTUNE stories 9:10 Hall of Fame video tape - 2 minutes 9:12 - Intro Lod and Dinah 9:13 DINAH and LOD walk to stage from dinner seats - folo spots - AD LIB banter 9:15 LOD and DINAH Hall of Fame backgrounder 9:17 LOD intros laureate 1 - W.K. Kellogg Kellogg MODULE - 4 minutes LOD intros Kellogg acceptance Acceptance speech by proxies - Robert Nichols & Dr. Peter Ellis 9:27 DINAH intros laureate 2 - Marvin Bower Bower MODULE - 4 minutes DINAH intros Bower acceptance Acceptance speech 9:37 LOD intros laureate 3 - Samuel I. Newhouse Newhouse MODULE - 4 minutes LOD intros Newhouse acceptance Acceptance speech by proxy Richard Diamond 9:47 DINAH intros laureate 4 - T.A. Wilson Wilson MODULE - 4 minutes DINAH intros Wilson acceptance Acceptance speech 9:57 LOD intro laureate 5 - Wallace "Buck" Persons Persons MODULE - 4 minutes LOD intros Persons acceptance Acceptance speech 10:07 DINAH intro laureate 6 - Robert Noyce Noyce MODULE - 4 minutes DINAH intros Noyce acceptance Acceptance speech 10:17 LOD - congratulations to all laureates LOD - thanks DINAH DINAH - comments on his outstanding chairmanship LOD - close - "Fannie Rose, sing your song" DINAH - tell story first 10:20 DINAH - tells story - sings "America the Beautiful" 10:25 LOD - Good night - see you next year in St. Louis Adjourn -3- 3-3-89 NBLC LUNCHEON SCRIPT March 16, 1989 - 12:00 Noon 12:00 Noon - Light cue from Gary Hickman ANNOUNCER (off stage): Ladies and gentlemen ... the chairman and chief executive officer of ARCO ... and Light cue - folo the chairman of the 1989 National spot Business Leadership Conference Mr. Lod Cook. -1- 3-4-89 Lod comes to stage LOD COOK: via stage right Good afternoon. I want to welcome all of steps you to the 1989 National Business Leadership Conference. As general conference chairman I am honored to host this event here in beautiful Colorado Springs at the foot of the magnificent Rocky Mountains. It's an even greater pleasure because we're here at the home of Junior Achievement's National Headquarters. -2- 3-4-89 Since its inception in 1975 ... this annual event has served an important role. On one day each year the top business leaders of our nation gather for a unique opportunity to share ideas and information ... and then later on in the evening ... to pay tribute to other business leaders who are inducted as laureates into the National Business Hall of Fame. On this special day each year ... we celebrate America's private enterprise system and we honor a special few who represent the very best of business. -3- 3-4-89 Junior Achievement showed magnificent foresight by initiating this event 14 years ago. The organization has been untiring in its effort to keep the flame burning brightly through the years and to encourage major cities around the country to host the NBLC. Now I'd like to introduce Junior Achievement's partner in the NBLC and the National Business Hall of Fame Mr. James B. Hayes the publisher of FORTUNE Magazine. FORTUNE has played a critical role since this event began back in 1975. -4- 3-4-89 Jim and his staff are very active with Junior Achievement. Jim has taught Project Business to junior high school students in New York City and seven of his staff people have also taught classes. Now that's partnership! Jim, please stand so that we can all see you. We also have with us today Mr. Pete Silas ... chairman and chief executive officer of Phillips Petroleum. Pete has just provided a grant of $243,000 to Junior Achievement. -5- 3-4-89 This grant will be used to broadcast Junior Achievement's high school in-class program Applied Economics to classrooms across the country via satellite. Professor Donald Bumpus from Oklahoma State University will teach the class during a live broadcast three times a week for an entire semester. The other two days each week the students will take part in student company activities and computerized management simulation exercises under the supervision of a business consultant from the local community. -6- 3-4-89 The program will be kicked off next fall. What's particularly exciting about this is that students will be able to ask cue: Gov. Romer Professor Bumpus questions by telephone prepare to during the actual broadcast. approach stage He'll also interview CEO's of major corporations as part of the series to teach students how the theories they are learning can be applied in practical situations. -7- - 3-4-89 Dr. Smith Holt of Oklahoma State is also here with us today. He was the brains behind the idea of broadcasting our high school curriculum to areas where applied economics isn't available. Dr. Holt and Dr. Bumpus ... we appreciate your efforts please stand so we can all see you. Now I have the pleasure to introduce the Honorable Roy Romer Governor of this beautiful state of Colorado to give you an official Rocky Mountain welcome Light cue - folo ... Governor Romer? spot -8- - 3-4-89 12:05 p.m. Romer comes to podium - stage right steps. GOV. SPEAKS 2-4 MINUTES GOVERNOR ROMER: Lod returns to To lead us in the invocation this seat - stage left afternoon I would like to present the steps. Gov. will president of the National Junior intro invocator Achievement Conference. He's a freshman after his remarks at Emory University in Atlanta - Lod will act as ... studying economics and political backup. science. And what's more he has participated in all four of Junior Achievement's programs. Mr. Dan Chapman. -9- 3-4-89 Light cue - folo spot 12:10 p.m. Student comes to INVOCATION: podium via stage Let us pray .... right steps - Gov. returns to seat Dear God thank you for bringing us via stage left safely together today for this joyous steps. celebration. We especially thank you for giving to the world the kind of men and women who fill this room today people whose lives are dedicated to service. The young people of America depend on their support and generosity. -10- 3-4-89 Our world is a better place because of them and because of all the volunteers who give of their time and talent to help improve in so many different ways the lives of other people. We ask your blessings as we celebrate this 15th National Business Leadership Conference. Amen. 12:13 p.m. Chapman returns to seat down stage left steps -11- 3-4-89 Light cue - podium ANNOUNCER: lights down - Ladies and gentlemen enjoy your house lights up lunch. LUNCH: 12:13 p.m. to 1:10 p.m. -12- 3-4-89 1:10 p.m. - Light cue-folo spot ANNOUNCER: Lod comes to Ladies and gentlemen ... once again ... podium by stage the chairman of the 1989 National right steps Business Leadership Conference ... Mr. Lod Cook. LOD: Ladies and gentlemen please go ahead and finish with your dessert and coffee as we begin our program. I want to extend a very warm welcome to all of you on behalf of our National Board of Directors and everyone from Junior Achievement. -13- 3-4-89 This afternoon and evening will be very exciting. At two-thirty FORTUNE'S Board of Editors will conduct a panel discussion on "Takeovers and Leveraged Buy-outs". It is certainly a topic that is current and relevant to today's business climate. Allan Demaree (DEM-uh- ree) FORTUNE's executive editor will moderate the session. The panel discussion will take place in Colorado Hall, through those doors to my left. (point to doors) -14- 3-4-89 And I guess you've heard the rumor. We are honored to have the President of the United States here to speak to us tonight. Tonight's National Business Hall of Fame induction ceremonies will be the apex of this great day. Right now I have a bit of sad news to share. Many of you are aware that Royal Little the founder of Textron and one of the first laureates inducted into the National Business Hall of Fame in 1975 passed away on January 12th. -15- 3-4-89 Royal Little was a dedicated supporter of Junior Achievement. He was a frequent speaker at Junior Achievement events in Providence, Rhode Island. He was generous in his cash donations and he founded the Little Family Fellowships scholarships for Junior Achievement alumni studying for masters degrees at select business schools across the country. Royal Little was an outstanding business man and a good friend. We at Junior Achievement will miss him. -16- 3-4-89 Now I'd like to recognize the leaders of Junior Achievement's Golden Circle Award areas. They are seated at the tables at the front of the room covered with gold tablecloths. To win the Golden Circle award a Junior Achievement field area must qualify as a Summit City our award for management excellence. The city must also have had measurable growth for three consecutive years and be in the top ten percent of growth for this past year. -17- 3-4-89 You'll find listed in your program the names of board and staff leaders during the year the award was achieved -- 1988. Today I would like to introduce to you the current leaders of these fine operations. Light cue - folo Will you please rise when your area name spot hits each is called and remain standing until pair as city names all of the Golden Circle areas have been are called. recognized. Anchorage, Alaska Jim Posey and executive director Letha Huffman. -18- 3-4-89 Charlotte, North Carolina board chairman William Moore, Jr. and Philip A. Volponi President. Denver, Colorado board president, Peter Jensen, and staff executive, Lynn Curtis. Fort Worth, Texas board president Scott Walker and Robert Blanchette staff executive. Kingsport, Tennessee Billy Dickson and Finley Green executive director. -19- 3-4-89 Longview, Texas Ronnie Spillers and Frank Bluda ... staff executive. Middletown, Ohio Richard A. Poirier and Doug Boyd ... executive director. Milwaukee, Wisconsin Stephen Graff and Jack Kosakowski president. Nashville, Tennessee Ron Wolfe and John Raymond executive vice president. -20- 3-4-89 Orlando, Florida Woody Whitchurch and Scott Riddile area executive. Philadelphia, Pennsylvania Charlie Fritz and Peter Curcio area executive. Phoenix, Arizona ... Ms. Robba Benjamin and staff executive Gail Yates. Twin Cities, Minnesota ... board chairman John Henry and Ronald Cody staff executive. Waterloo, lowa Stanley McCadam, board president and Shari Bright, staff executive. -21- 3-4-89 West Palm Beach, Florida Harry Gribbin and Ellen Stone St. John area executive. Ladies and gentlemen our 1988 Golden Circle Cities. Lead Applause Junior Achievement is growing ... prospering and making a difference. We reached more than one million youngsters last year with our economic education programs. -22- 3-4-89 We were able to do that thanks to thousands of volunteers who work with us. This luncheon gives me the opportunity to thank our volunteers publicly and to single out a few special people. It's not easy to select outstanding volunteers from the nearly 40,000 who so generously give of their time to help make students in their communities economically literate. -23- 3-4-89 But a few do stand out. They have stretched themselves above and beyond the already extraordinary level of generosity displayed by all of our volunteers to assist their local and regional Junior Achievement efforts. It is to these outstanding volunteers that we present Gold Leadership Awards. Please come forward individually as I tell about your accomplishments. -24- 3-4-89 Light cue - folo Arthur Little managing director of spot Narragansett Capital is not only a long- Little comes to time supporter of Junior Achievement of stage via stage Rhode Island He also serves on right steps Junior Achievement's national board of Karl presents directors. award to Little. Arthur has served on the area's local board for more than twelve years. He's acted as board chairman committee chairman and he's currently leading the fund drive in Providence. Arthur has taught Project Business classes. Ladies and gentlemen Arthur Little. -25- 3-4-89 APPLAUSE Little leaves stage via stage John L. Hettrick, Senior is chairman right steps and chief executive officer of W.S.F. Industries, in New York. He has been Light cue - folo very active with Junior Achievement spot. nationally as well as locally. Hettrick comes to stage via stage John has served as a member of the left steps. executive committee of our national board and he was chairman of the education and program committee when Project Business was formulated. -26- 3-4-89 He has served as a regional council chairman and has been on the board of Junior Achievement of Buffalo since 1957. He was the area's president and chairman of the board in the 1970s. He has also chaired many trade fairs and fund drives. John initiated a major job education program in the Buffalo area that provided summer jobs for more than 300 Junior Achievement students. -27- 3-4-89 John has also been a Project Business consultant for 12 years. In 1981 he was the first business executive to teach a Project Business class to handicapped students at a school for the deaf. In 1983 Junior Achievement of Buffalo . was in serious financial trouble. But John cleared up the problem with a personal check for $7,500. Ladies and gentlemen a man who is Lod presents award well-deserving of the Gold Leadership to Hettrick award Mr. John Hettrick. -28- 3-4-89 Our next Gold Leadership Award is Hettrick down presented to Bob Nichols Vice stage left steps Chairman of the Kellogg Company. Bob has been a long-time supporter of Junior Nichols up stage Achievement. His involvement has helped right steps to bring some new members to the local board of directors. He's gotten involved in fund raising and setting some new objectives for our Battle Creek franchise. They are well on their way to becoming a model Junior Achievement operation. In the first several weeks of Bob's new fundraising structure they raised more money than they had in the previous year. -29- 3-4-89 You will see Bob again tonight as he accepts the Hall of Fame award for Mr. Will Keith Kellogg. Ladies and gentlemen, a well deserved Lod presents award Gold Leadership Award to Bob Nichols. to Nichols Hal Brock spent most of his career Nichols down stage working for two organizations. He was left steps paid by John Deere but he spent a lot of time working for Junior Achievement in Brock up stage many volunteer capacities. As a matter right steps of fact, we were trying to figure out which volunteer roles he had not played and we couldn't come up with any. -30- 3-4-89 I guess if you were going to describe the perfect hard-working board member and volunteer for Junior Achievement you'd talk about Harold Brock. He's done it all--from Board chairman to consultant to adviser to fund drive chairman to the banker for emergency funds. Because of his leadership, Waterloo ranks as one of our outstanding areas. Lod presents award Congratulations Harold on your award. to Brock -31- 3-4-89 Brock down stage The next Gold Leadership award goes to left steps Woody Howse. Woody also wears many hats. Howse up stage In addition to running a very successful right steps venture capital fund in Seattle Woody is on our National Board he is the Western Regional Council Chairman past board chairman of Junior Achievement in Seattle and he has taught our program in the classroom. Woody has just completed a very special project which has had major impact on our volunteer base. Woody is also past president of the Stanford Business School Graduates Association and in that capacity he obtained and endorsement from the Association for Junior Achievement. -32- 3-4-89 Woody wrote ten thousand letters to Stanford Business school graduates encouraging them to become associated with Junior Achievement. Many of our cities now have new volunteers and contributors because of Woody's great idea which is a model for other business schools. Woody ... Lod presents Howse congratulations. award Howse down stage Our final Gold Leadership Award goes to right steps somebody very special to all of us, Bill Hybl up stage left Hybl. Bill has not only supported Junior steps Achievement his entire career, but got his start in Junior Achievement as an Achiever in Pueblo, CO--just a few years ago. -33- 3-4-89 Bill has had a chance to show his personal commitment volunteering his time in his role as President of the El Pomar Foundation and as a major funding source for Junior Achievement in Colorado Colorado Springs and for the National Headquarters. It was based on his recommendation that the lead gift of one and a half million dollars be presented to Junior Achievement to bring its headquarters to Colorado Springs. But beyond that Bill has been the guiding hand behind the tremendous success of our relationship with Colorado Springs and our relationship with the Broadmoor. -34- 3-4-89 Many of the successes that we enjoy as an organization are the direct result of a Bill Hybl phone call. Our sincere appreciation to a great Lod presents Hybl friend and supporter, Bill Hybl. award Hybl down stage left steps LOD: 1:20 p.m. And now to present Junior Achievement's highest award for national volunteer leadership the S. Bayard Colgate Memorial Award. -35- 3-4-89 Colgate was one of the truly great pioneers of the National Junior Achievement movement. Chairman of the Board of the Colgate-Palmolive Company ... He was a member of the national board of directors and the executive committee for more than 20 years. During this period he served as Chairman of the Board of Junior Achievement Incorporate and he was a dominant force behind its emergence as a national organization. Despite his demanding career Bayard Colgate believed it was essential to expand Junior Achievement so that young people across the nation could benefit from it. -36- 3-4-89 The Colgate Memorial Award was established in 1964 to recognize individual efforts by volunteers who have affected the development of the organization and its programs in any way. This year's winner of the Colgate Award is incredibly committed to Junior Achievement. A member of our national board since 1981 she has served on the communications and marketing committee and has been very generous with her time and money. -37- 3-4-89 She has helped many local areas recruit new board members and raise money by hosting fund raising dinners. She is our national spokesperson and has contributed her talents for public service announcements and other advertising campaigns. She hosts the annual Dinah Shore/Junior Achievement Golf Tournament here at the Broadmoor and she's been a prominent figure at the N.B.L.C. in years past. Ladies and gentlemen for her extraordinary commitment and support of Light cue - folo the national Junior Achievement movement spot I am honored to present the Colgate award to Miss Dinah Shore. -38- 3-4-89 Dinah comes to DINAH SHORE: stage via steps Thank you, Lod. It's been really fun stage right. working with you all these years. I am 1:23 p.m. grateful that Junior Achievement feels my efforts have been helpful. I just love Junior Achievement and I've had a great deal of satisfaction working with this organization. I've enjoyed helping people understand what Junior Achievement is all about. Sometimes folks say "Dinah I didn't know that you were a Republican!" I love telling them that Junior Achievement is not about politics. It's about a million young people. -39- 3-4-89 It's about keeping America strong ... and about economic education. I support Junior Achievement because Junior Achievement is a winner. Dinah holds up I thank you again for this fine award. award APPLAUSE Returns to seat LOD: 1:25 p.m. Ladies and gentlemen I now have the Light cue - folo privilege of introducing to you the spot president and chief executive officer of Karl up stage Junior Achievement Incorporated Mr. right steps Karl Flemke. -40- 3-4-89 KARL: 1:26 p.m. Thank you Lod. We are pleased and proud as Lod said earlier ... to have you here with us in our new home town of Colorado Springs. I hope you had a chance to tour our National Headquarters building this morning. It's a great facility that's allowed us to meet the needs of our field operations more efficiently. We have had outstanding support from the community leaders here since we opened our headquarters nearly two years ago. -41- 3-4-89 As you can see all around you there is no more beautiful place on earth. The people here are friendly and helpful. And I know you'll enjoy your visit here as much as we all enjoy living here. Each year I become more and more excited about Junior Achievement because we are reaching more and more young people every year with practical ... relevant economic education programs for students in fourth grade through high school. Last year we reached an important milestone in the history of Junior Achievement. We reached more than one million students on one year. -42- 3-4-89 And we're still growing. The way we're going I have no doubt that we'll reach two million students before long. Illiteracy is a hot topic these days in corporate America. It's become painfully clear that if America is going to be able to continue to take part in world competition ... our young people will have to have a good education. They must also be economically literate ... so they'll understand how our system works and how they will fit into the big picture. -43- 3-4-89 Junior Achievement is an essential part of this formula for success. It is critical to America's future that workers and managers of tomorrow be economically literate. The jobs of tomorrow will require young people to be even better prepared than in the past. Students will no longer be able to get an entry-level job requiring no specialized skills. As a matter of fact most entry-level jobs will require at least an Associate's degree to qualify. -44- 3-4-89 Junior Achievement's high school program ... Applied Economics gives young people hands-on experience in the world of work. Consultants from the business community help teach the class each week ... and share their real-world experiences with their students. It's a golden opportunity for business to get involved in the educational process ... and it's a chance to make a difference in America's future work force. Most of you here today are strong supporters of Junior Achievement. Your efforts are helping build economic literacy and the future of America. -45- 3-4-89 1:29 p.m. We are honored to have with us this afternoon a member of our future work force. Anna Carissa Layug (Lay-OOG) is a sixth- grader at Glenwood Elementary School in Waukegan, Illinois. Last year when she was enrolled in a Business Basics class for fifth-graders she was lucky enough to be our one millionth student. Anna has celebrated with us a few times Light cue - folo since she became an instant celebrity spot and I'm delighted she could join us here today to tell us about her experiences as the official one millionth Junior Achievement student. -46- 3-4-89 Anna comes to podium via steps Anna? stage right. 1:30 p.m. ANNA: (Speaks for 2 to 3 minutes) Karl returns to his table by stage left steps. 1:33 p.m. - Lod returns to podium after LOD: Anna's speech via Thank you, Anna. We wish you the very steps stage right best in your future. I know that if you Anna returns to can have dreams like that ... you can seat via steps achieve them, too. stage left. -47- 3-4-89 1:35 p.m. LOD: It's time now to adjourn. Please gather promptly at 2:00 in Colorado Hall for this afternoon's program. You can get to Colorado Hall through these doors on my left. (Points to doors) I'm sure you're looking forward to the entertaining and challenging discussion Light cue - - house of Leveraged Buy-outs by the panel of lights up Fortune editors. ADJOURN -48- 3-4-89 NATIONAL BUSINESS HALL OF FAME INDUCTION BANQUET SCRIPT MARCH 16, 1989 - 7:00 P.M. 5:30 p.m. Reception - Colorado Exhibit Hall 6:15 p.m.-Don Move attendees to banquet area - Int'l Center Floyd cue 6:15 p.m. Orchestra begins playing - Changing Times Orch 7:00 p.m. - G. ANNOUNCER: (off-stage) Hickman cues Good evening, ladies and gentlemen. Tonight's producer & program is about to begin. announcer -1- 3-4-89 7:02 p.m. ANNOUNCER: GWH cue Ladies and gentlemen ... please take your seats so we may begin our program. 7:04 p.m. Light cue - house (Orchestra plays) lights down ANNOUNCER: GWH cue Ladies and gentlemen to form the arch of Sabre Drill Team honor the United States Air Force Academy takes places Sabre Drill Team. 7:05 p.m. cue - parade music -2- 3-4-89 GWH cue - light ANNOUNCER: cue - folo spot Ladies and gentlemen ... may I present the two national leaders of Junior Achievement ... Lod Cook, chairman and chief executive officer of ARCO ... the national chairman of Junior Achievement Incorporated and the chairman of this year's National Business Leadership Conference. Wait for GWH cue And Karl Flemke ... president and chief executive officer of Junior Achievement. -3- 3-4-89 Laureates of the National Business Hall of Fame ... Robert O. Anderson William Blackie (Tentative) Edward E. Carlson (Tentative) J. Erik Jonsson Alden James LaBorde William F. LaPorte (Tentative) Sir lan (EE-an) MacGregor Jack Carroll Massey (Tentative) David Mackenzie Ogilvy (Tentative) Dr. Simon Ramo and Charles Kemmons Wilson -4- 3-4-89 Accepting for laureate Will Keith Kellogg ... Robert L. Nichols ... Vice Chairman of The Kellogg Company .... and Dr. Peter Ellis ... Director of the W.K. Kellogg Foundation. Accepting for laureate S.I. Newhouse ... Richard Diamond publisher of the Staten Island Advance. And the new laureates we will honor tonight: Marvin Bower Wallace "Buck" Persons T.A. Wilson Robert Noyce -5- 3-4-89 James B. Hayes, publisher of FORTUNE magazine And assisting Mr. Cook with tonight's induction ceremonies your co-hostess for this evening Miss Dinah Shore. 7:12 p.m. Quintet - Ruffles & Flourishes Quintet - Hail to Ladies and gentlemen the President of the the Chief United States and the nation's first lady George and Barbara Bush. GWH cue Color guard - Ladies and gentlemen the colors of the choir enters from United States of America. back stage right unaccompanied (NATIONAL ANTHEM - USAFA MOODS IN BLUE) -6- 3-4-89 GWH cue ANNOUNCER: Anna comes up Ladies and gentlemen ... please remain stage right steps standing as Anna Layug ... Junior Achievement's one millionth student a Box behind podium sixth-grader from Waukegan, Illinois and a for stepstool student in Junior Achievement's elementary school program ... Business Basics class ... leads us in the invocation. -7- 3-4-89 ANNA: "Dear God we come before you tonight to give thanks for your abundant gifts. The beauty of our country the love of our friends and families the freedom of choice that makes our nation a great place to live. Thank you for the great leaders we honor tonight. Guide us so we may share our many blessings with those less fortunate and help us to continue serving you our country and one another. Amen." - -8- 3-4-89 7:15 p.m. GWH cue ANNOUNCER: Light cue - house Special thanks to the Colorado Springs Joint lights up Service Color Guard and to the United Audience is States Air Force Academy Moods in Blue for seated that beautiful rendition of our National Anthem. ANNOUNCER: Ladies and gentlemen, please enjoy your dinner. DINNER 7:15-8:10 p.m. -9- 3-4-89 8:10 p.m. DTF cue ANNOUNCER: house lights down, Ladies and gentlemen for your special stage entertainment The United States Air Force lighting. Academy Moods in Blue Singers under the direction of Master Sergeant Gary De Kler. 8:25 p.m. GWH cue ANNOUNCER: Light cue - folo Ladies and gentlemen the chairman and spot chief executive officer of ARCO and the LOD comes to stage chairman of the 1989 National Business via left center Leadership Conference ... Mr. Lod Cook. steps LOD: Good evening everyone. Weren't those young people wonderful? What a way to start off the evening! -10- 3-4-89 Before we begin the festivities I want to recognize Mr. John Clendenin the chairman of the BellSouth Corporation. John played the part I'm playing tonight of chairman of the 1988 N.B.L.C. John you have been a pretty tough act to follow. I hope this year's N.B.L.C. lives up to the standards you set last year. Tonight we recognize the benefits of our free enterprise system and celebrate this great country of ours. I'm so happy that all of you could be here this evening to help us induct six business legends into the National Business Hall of Fame. -11- 3-4-89 We are honored to have some of the laureates we have inducted over the past few years here with us this evening. Light cue - folo spot should pick 1986 laureate Robert O. Anderson who built up each laureate Atlantic Richfield Company. as he stands 1977 laureate William Blackie who made the Caterpillar Tractor Company an international venture. (Tentative) 1986 laureate Edward E. Carlson who saved United Airlines and brought it back to number one. (Tentative) 1975 laureate J. Erik Jonsson who piloted Texas Instruments into the computer age. -12- 3-4-89 1985 laureate Alden James LaBorde, who revolutionized the offshore oil drilling industry and founded ODECO/Tidewater. 1985 laureate William Frederick LaPorte a marketing whiz who produced magnificent returns at American Home Products. (Tentative) 1979 laureate Sir lan Kinloch MacGregor ... who considered the needs of people an integral part of business dealings at the mining giant AMAX. 1987 laureate Jack Carroll Massey the creative founder of Kentucky Fried Chicken. (Tentative) -13- 3-4-89 1979 laureate David Mackenzie Ogilvy ... founded one of the nation's largest advertising agencies ... Ogilvy and Mather. (Tentative) 1984 laureate Dr. Simon Ramo who built Hughes Aircraft and then went on to help start T.R.W. and Bunker-Ramo. And 1982 laureate Charles Kemmons Wilson who made rest for travellers a lot more pleasant by founding Holiday Inns. -14- 3-4-89 Sports and the arts have their heroes. The National Business Hall of Fame laureates are the heroes of the business world. Their lives and accomplishments have earned them a place in history. They are role models for us who work in business every day and for the young people who will take our places in in the years to come. It is most appropriate that a great organization like Junior Achievement has established the National Business Hall of Fame tradition and that they created the permanent Hall of Fame exhibit at the Museum of Science and Industry in Chicago. -15- 3-4-89 Junior Achievement is dedicated to preserving American free enterprise and to preparing young people to enter adulthood with an understanding and an appreciation of our economic system. As chairman of Junior Achievement's national board I have seen the commitment of business and education to the youth of our country. Last year more than one million students from the fourth through the twelfth grades benefited from Junior Achievement's four programs. -16- 3-4-89 These students are challenged inspired and rewarded by their Junior Achievement experiences. They learn what it takes to make a great leader like those we honor here tonight. They begin to understand that our unique free enterprise system produces these high achievers. 8:32 p.m. (SEGUE INTO INTRO OF PRESIDENT GEORGE BUSH - (ARCO IS PREPARING THE INTRODUCTION) 8:33 p.m. (PRESIDENT'S SPEECH - 20 MINUTES) -17- 3-4-89 8:55 p.m. LOD: Thank you Mr. President. We are indeed honored and privileged that you could share those thoughts with us tonight. We have a little gift we'd like to give you in thanks for attending the National Business Leadership Conference. After gift, Bush departure Now ladies and gentlemen we'll enjoy a few minutes of music from the Changing Times Orchestra. -18- 3-4-89 9:05 p.m. or on ANNOUNCER: GWH cue after Ladies and gentlemen Let us begin the commotion ends induction of six remarkable Americans into the National Business Hall of Fame. cue: Hayes comes to OPENING MODULE -- Approximately 2 minutes. podium during module 9:07 p.m. ANNOUNCER: Light cue - folo Ladies and gentlemen Mr. James B. Hayes spot on Hayes publisher of FORTUNE Magazine. already at podium HAYES: Good evening ladies and gentlemen It is a great pleasure for me to be here tonight to join in this salute to six extraordinary leaders of American business. -19- 3-4-89 This is the 15th year that Junior Achievement has asked FORTUNE to name outstanding business leaders who have played major roles in shaping America's economic development. While this has always been a great honor, it has never been easy. Successful business people are often judged by the wealth they have acquired in their lives or by their philanthropy. Although many of the people elected to the National Business Hall of Fame have contributed generously to educational and cultural organizations this is not the criteria upon which FORTUNE bases its selections. -20- 3-4-89 What we look for are the truly great visionaries. People blessed with special insight into the possibilities offered by American Business ... Boeing, Disney, Eastman, Edison, Ford, Hilton, Rockefeller, Whitney, Hewlett, Packard, Perot. These are but a handful of the 120 people selected over the years by FORTUNE's Board of Editors. Not only did these individuals turn their dreams into realities, they enriched our world, improved our lives, expanded our choices, and nudged us in the direction of a better tomorrow. -21- 3-4-89 The range of creativity, business acumen, entrepreneurial talent, and flair represented by these giants has been truly stunning. Tonight's honorees are now ready to join this prestigious group. Their stories have already been seen in a special report in the March 13th issue of FORTUNE. That report brought their remarkable achievements to the attention of nearly three million readers around the world. Each of the six people being honored tonight are splendid examples of the leadership we must continue to encourage if our nation is to compete successfully in the global marketplace of today and tomorrow. -22- 3-4-89 But tonight is only the beginning of the recognition these six and the 114 laureates before them will receive. Let me ROLL VIDEO TAPE show you what I mean. 9:12 p.m. And now I am delighted to bring back to Light cue - two the stage your host for this evening Mr. folo spots bring Lod Cook and his co-host for tonight's Dinah and Lod Hall of Fame ceremonies is the lovely and separately to the talented Miss Dinah Shore. stage - Lod up right steps, Dinah up left -23- 3-4-89 LOD: Dinah, you look lovely this evening as always. DINAH: Well thank you, Lod. I wanted to look nice for the president. LOD: Well you certainly accomplished that. It really was exciting to have the President here with us this evening. We've always thought this was a pretty important event. But when the president shows up that doesn't leave any doubt at all. -24- 3-4-89 DINAH: But Lod, we're here ... how could you wonder? LOD: Oh that's right ... you won a pretty impressive award today didn't you. DINAH: That's right. The Colgate award. I'm very proud of it. LOD: And you should be. But we have some business to attend to ... and time's a-wasting. Would you like to start things off ... Dinah? -25- 3-4-89 9:15 p.m. DINAH: The laureates we will induct this evening into the National Business Hall of Fame seem to have some things in common. Several have brought the future closer through high tech innovations. Several had very modest beginnings but then went on to found great corporations. And they all had a vision. LOD: These laureates are all individuals. They share a dogged persistence in managing their companies and their careers. They each had their individual dreams their own unique styles and they have all left their mark on history. -26- 3-4-89 DINAH: Tonight we want to share some of that history with you. Let's get started Lod. LOD: 9:17 p.m. Will Keith Kellogg was a shy man. He was so shy that he rarely attended events of this kind. But he cared a great deal about humanity. He didn't believe in leaving great wealth to his children because he thought it would corrupt them Light cue - video (KELLOGG MODULE - 4 minutes) -27- 3-4-89 LOD: Light cue - folo Accepting the award tonight on behalf of Will spot Keith Kellogg are Mr. Robert Nichols vice chairman of the Kellogg Company and our gold leadership award winner from earlier today and Dr. Peter Ellis of the W.K. Kellogg Foundation who has managed Mr. Kellogg's money well. The Kellogg Foundation has given Junior Achievement almost three million dollars over the past 15 years. (ACCEPTANCE SPEECH) -28- 3-4-89 DINAH: 9:27 p.m. Marvin Bower is the father of modern management consulting. By bringing McKinsey and Company to New York from the midwest 50 years ago he founded a new profession and made consulting a part of business as usual. Today few corporations reach the FORTUNE 500 without first meeting with McKinsey and Company. Light cue - video (BOWER MODULE - 4 minutes) DINAH: Light cue - folo Ladies and gentlemen, the father of modern pot management consulting, Mr. Marvin Bower. (BOWER ACCEPTANCE SPEECH) -29- 3-4-89 9:37 p.m. LOD: Samuel I. Newhouse started out poor. His mother made her living selling rags and trinkets. His father went broke manufacturing suspenders. But even that couldn't keep Sammy down. He rose above his roots to build the first newspaper chain. Today the publishing empire he built touches almost every home in America through newspapers or magazines. Light cue - video (NEWHOUSE MODULE - 4 minutes) -30- 3-4-89 LOD: Light cue - folo Ladies and gentlemen accepting the award spot on behalf of S.I. Newhouse is his nephew ... Richard Diamond the publisher of the Staten Island Advance. (NEWHOUSE ACCEPTANCE) DINAH: 9:47 p.m. In 1969 T.A. Wilson took the helm of the highly unstable Boeing Corporation. He steered it through two recessions and brought it in safely as the leader in aerospace development. -31- 3-4-89 Wilson insisted on product quality throughout the difficult 70s when massive layoffs at Boeing threatened to shut Seattle down entirely. But T. Wilson turned that near- disaster into victory. Light cue - video (WILSON MODULE - 4 MINUTES) DINAH: Light cue - folo Ladies and gentlemen Mr. T.A. Wilson. spot (WILSON ACCEPTANCE) -32- 3-4-89 LOD: 57 p.m. A totally committed executive Wallace Persons better known as "Buck" transformed Emerson Electric from a small manufacturer of motors and fans into a giant conglomerate that manufactures parts for use in scores of household products and national defense contracts. Light cue - video (PERSONS MODULE - 4 MINUTES) Light cue - folo LOD: spot Ladies and gentlemen, Mr. "Buck" Persons. (PERSONS ACCEPTANCE) -33- 3-4-89 DINAH: 10:07 p.m. Robert Noyce could be called "The man who built Silicon Valley." Noyce is a man who has changed my life and he's changed your life too. All of the modern conveniences depend on his tiny little invention. Light cue - video (NOYCE MODULE - 4 MINUTES) DINAH: Light cue - folo Ladies and gentlemen Mr. Robert Noyce. spot (NOYCE ACCEPTANCE) -34- 3-4-89 10:17 p.m. LOD: Dinah thanks again for sharing this stage with me tonight and helping to honor these great leaders of American private enterprise. As always, it is a pleasure to work with you. DINAH: Thank you, Lod. It sure has been wonderful having this event in Colorado Springs at the lovely Broadmoor. LOD: And having the President here just made it all the more impressive. -35- 3-4-89 DINAH: It really has been an exciting day. But I really should be thanking you Lod for doing such a superb job of chairing this conference. The NBLC is a complex event with a thousand details. This event gets more complicated every year. But I knew you could pull it off. LOD: Well thank you Dinah. It's been my pleasure. And now it's time for our traditional closing. Fannie Rose, sing your song. -36- 3-4-89 Light cue - DINAH: special lighting Can I tell my story first? 10:20 p.m. (DINAH TELLS HER STORY FROM HER CHILDHOOD AND SINGS "AMERICA THE BEAUTIFUL".) APPLAUSE 10:25 p.m. - light LOD: cue - general That was lovely Dinah. Before we say good stage lighting night I just want to let you know that your coats which you checked over in Colorado Hall have been moved to the foyer through the doors on my right. -37- 3-4-89 Good night, everybody See you next year. Light cue - house lights up ADJOURN -38- 3-4-89 MODULE SCRIPT W.K. Kellogg AUDIO/VIDEO SCRIPT TRACK (No music) Kellogg portrait The story of Will Keith Kellogg is one instance where sibling rivalry paid off. (Harmonica theme) Birthplace Will's father John Preston Kellogg was a rigid Seventh-Day Adventist who believed strictness Will w/broom built character. He established a broom factory in start on broom - slow Battle Creek, Michigan and put young Will to pull-out work as a traveling broom salesman by the time he was 14. John oval profile Will Kellogg resented his older brother, John and it's no wonder. Although both brothers John lecture - embraced their father's rigid Victorian beliefs slow pull-out they departed on how best to share those beliefs with the world. John was a highly respected doctor San exterior running his own hospital -- the Battle Creek Sanitarium and he operated a successful food Food company sign - company that developed nutritious foods for the sanitarium's patients. People came from around the John w/patients world to be treated by Dr. John Kellogg. Young Will - pan will, the younger brother, was never much good at anything. He said himself that his teacher thought he was dim-witted. And he confessed that his childhood was so dull and repressive that he never learned how to play. Will at San w/John Will was John's go-fer. For 26 years, he worked 120 hours a week running errands, cleaning up, typing and counting the money. Will portrait At the age of 46, Will said "I'm afraid I will always be a poor man." (Harmonica ends - transition - new music - Scott Joplin - upbeat) San kitchen film Will found his niche experimenting with new food products in the sanitarium's kitchens. One day, Stirring a pot? John and Will were working together, boiling wheat in the hope of finding a substitute for bread. For whatever reason, they left the mixture to stand Rollers? for a while. When they tried to compress it between rollers, the stuff flaked off they toasted it and wheat flakes were born. San dining hall The flakes were an instant success with sanitarium patients. By 1906 when Will Kellogg founded 1st factory photo his own cereal company in a ramshackle factory in cartoon - start Battle Creek, dozens of other companies had stolen tight - medium the secret recipe and entered the Wheat Flakes pull-out competition. 1st box video With the development of Kellogg's Corn Flakes Kellogg's business took off. He became known as other early ads the "King of the Corn Flake" special fx but he might as well have been called a "Pioneer in Advertising." Early ad - family eats His packaged cereals not only changed the way breakfast Americans ate breakfast. They also brought mass advertising to the breakfast table. (Music out on cadence -- new music -- Instrumental jingle "Wakin" Up!" spiritual) Animation - page wipes The "Sweetheart of the Corn" was one of Kellogg's earliest ad campaigns. The tradition continues. end on current "Frosted Flakes" box Today "Tony the Tiger" still growls the greatness of "Frosted Flakes." Modern factory The company has carried on that tradition of shots - aerials, etc innovative advertising and continues to develop new products and more efficient manufacturing and marketing methods. (Music transition - contemporary) Foundation video Will Kellogg always cared deeply for his fellow w/logo - people shots man. In 1930 he started the Kellogg Foundation with an endowment of one million dollars. Kellogg portrait "Education offers the greatest opportunity for really improving one generation over another, " Will once said. Foundation location Today the foundation is a major shareholder in shots the Kellogg Company. Operating as a separate entity the foundation has provided more than one billion dollars in charitable distributions since its founding for education and medical and agricultural research. (Music out) Kellogg w/dog Will Kellogg died alone in 1951 at Apt. exterior the age of 91 in his apartment in Battle Creek. Although he got off to a slow start Kellogg left behind a legacy that will continue to provide good health and education for future generations. (Music - "Good Morning " jingle) Dissolve to Foundation logo w/ shots of people benefiting from foundation practices changing - special fx dissolve to mag. ad "The Best to You Each Morning" pitcher, bowl, barn Special fx "Kellogg" out then dissolve out MODULE SCRIPT Marvin Bower AUDIO/VIDEO SCRIPT TRACK (No music) Current Portrait Marvin Bower's name never became a household word of Bower w/super but his management expertise profoundly affected the no dates world of business in America. (Music - ?) Knicker suit The father of modern management consulting was born in Cincinatti on August first, 1903. His childhood was unremarkable. Marvin Bower was just a good kid. Young portrait#1 He was graduated from Brown University in 1925. He went right on to Harvard to earn a law degree although he w/young wife took time out in 1927 to marry his high school sweetheart Helen McLaughlin. Bower stayed at Harvard until he earned his MBA in 1930. Mkt. crash head He began work as a corporate lawyer at the outset of the great depression. Later on Bower would note that it Young portrait #2 was a good time to start a career. There were all sorts of opportunities to practice his profession what with all the corporate reorganizations taking place. (music change) McKinsey portrait In 1933 Bower joined James McKinsey and Company a management consulting firm that gave financial and management advice to corporations in an age when consultants were used as specialists in areas such as personnel and compensation. Young portrait #3 Bower came on board as the third man. His first job was to make recommendations for the bondholders committee of the failing Savoy Plaza Hotel. In characteristic style he went above and beyond the call of duty to study the hotel's operations and show the committee how the hotel could be turned into a profitable business. McKinsey obit McKinsey died in 1937. 34-year-old Marvin Bower stepped in and began to build McKinsey to match his vision. Lineup #1 Bower had two ideas that would help him realize his goal. First that every company successful or not Various staff needs help in planning a strategy and second that management consulting was a profession photos not a business. He believed consultants like doctors and lawyers should put the client first conduct themselves ethically preserve confidentiality and keep pace with the latest advances in business theory and practice. various staff He was firm in his intention to maintain the integrity photos of this new profession. He turned down consulting opportunities when he believed it wouldn't be in the client's interest or when he felt the company's top management was not committed to the project. young grads Bower wanted his consultants to be a certain type of professional. He broke with tradition by hiring young recent business school graduates who possessed strength lineup #2 of character as well as personality and intelligence because he believed that knowledge of industry and consulting skills could be learned. At McKinsey ... ideas counted more than the tenure of the people who had them. But it was imperative to perform superbly if you hoped to stay around. Young consultants were expected to advance rapidly or leave. Even today only one in six of the people who joins McKinsey will become a partner. (new music) Hat montage Bower's personal management style was exemplified by the dress code he established which in the early days required all consultants to wear a hat to work every day. cont hat fx Although Bower was firm about professionalism ... there was a relaxed friendliness about the place. One day Bower came to work bareheaded. A rookie asked a more seasoned consultant if that meant everyone else was free to do the same. The old-timer replied "Better wait six weeks. It might be a trap." Montage-foreign The company began its rapid expansion with an office in slides fx -- flip London in 1959. Today in office open ads McKinsey and Company operates 42 offices in 16 countries ... in date order employing nearly 2,000 consultants and research staff. Current portrait Bower who still acts as a consultant to McKinsey working every day from 8:30 to five ... founded a profession that made it possible for society to benefit from the ability of business to effectively manage its people. MODULE SCRIPT Samuel I. Newhouse Portrait w/dates Samuel I. Newhouse overcame abject poverty to build a (No music) national publishing empire ... while maintaining a very private family life. Father & Mother Born on New York's Lower East Side, to dirt-poor Jewish immigrants on May 24, 1895 ... Newhouse quit school P.S. 7 grad at age 13 to look for work. Several prospective employers laughed at him when he applied because he couldn't see over the front counter. Newspaper cover But Young Sammy persisted. He soon became an errand boy and ad runner for the Bayonne, New Jersey Times. One Newspaper exterior day, when he was 16, the newspaper's owner said, "Sammy, go downstairs and look after the paper." Law student And he did. (Transition: Music change) Quickly, the ambitious youth built the financial Law degree strength of the Times, picking up a law degree along the Advance cover way. In 1923, Newhouse bought the nearby Staten Island Advance, using profits from the Bayonne paper. Family shot Newhouse hired brothers, sisters and cousins to run his papers. With their support he built a chain of unrelated newspapers. He took charge of the business end and left the news and editorial side to the local publisher. 1925 Mitzi/S.I. In 1924, Newhouse married Mitzi Epstein. They built a castle Mitzi/S.I. #2 castle of sorts on then-rural Staten Island, where they raised sons Donald and S.I. Junior. It was the with the boys beginning of the Newhouse dynasty ... that continues today. "Newspaperman" P2 That dynasty helped pioneer home delivery ... and butted heads with the Newspaper Guild a newly Riot pic from organized white-collar union. Bitterlabor disputes erupted at the "Newspaperman" Portland strike Long Island Daily Press shortly after Newhouse bought it, and they continued sporadically through the years. Study/1955 As he reached his 50s and 60s, Newhouse bought more Newspapers/FX papers paying record prices, and using the profits from one to buy the next. The family-owned chain became SI exits apt. the nation's largest. The Newhouses moved to a Park Avenue apartment well uptown from their Lower East Side Family by pool roots and began to move in fashionable circles. Yet, for the most part, the family remained close and private, shunning publicity. Bldg vid Because he believed a free press was important in LBJ at podium maintaining a free America Newhouse endowed the S.I. SI w/LBJ at wall Newhouse School of Public Communications at Syracuse University. President Lyndon Johnson helped dedicate Ded. vid #2 the first building in 1964. At the dedication of the second a decade later, the 79-year-old Newhouse made one of only two public speeches he ever delivered. Take bite: 30 sec. "There is, therefore, a special burden on the news media (counter 46:12) to provide the information and opinion needed to defend freedom. The strength of the media depends on its independence. In 60 years of active involvement in mass communications, I have preached and practiced the absolute necessity of local control, coupled with financial integrity. This is the foundation of an independent press. SI 1970s When Samuel Newhouse died in 1979 ... his sons Donald Bus. Wk. Cover and S.I. Junior took over control of the publishing empire. Today, they run the multi-billion dollar communications conglomerate in the tradition of their color portrait father. MODULE SCRIPT T.A. Wilson AUDIO/VIDEO SCRIPT TRACK (No music) Wilson official Thornton A. Wilson is a Missouri country boy ... portrait w/super who has never forgotten the principles he was brought up no dates to believe in. (Music -) 2-10, 11, 12 - Known to friends and acquaintances simply as "T." 2 boys Wilson was born February 8, 1921 in Sikeston (SYK-STUN) Missouri. He had an ordinary ... middle- class upbringing. 6-19,20 w/goat He had a pet goat that followed him everywhere. In fact "T" liked all kinds of animals. He raised rabbits 4-16 - 8 yr old until he realized that they weren't being used as pets tilt up as he intended, but that they were winding up as ingredients in tamales instead. 4-13 Cubs bball He played junior high basketball ... and was a member of 9-6 caricature or the Red Cross swimming team. He was soon coach and 9-10 swim record manager of that swim team ... which might have been the 7-19 2 by pool first clue to how successful he would eventually be. 7-10 Iowa swim team "T" attended Iowa State University in Ames ... earning a bachelor's degree in aeronautical engineering. Later on ... he earned a master's degree from Cal Tech 3-14 or 4-14 ... and spent a year studying at Massachusetts Institute of young in suit Technology. 7-9,11 portrait He joined Boeing in 1943 ... 1-17 w/motor taking on a proposed Navy jet project. That didn't pan out 6-18 under plane but before long Wilson was able to make his mark on the B-47 B-47 vid swept-wing bomber B-52 vid and as project engineer for the B-52 in its later design stages. 7-16 w/rocket As a project engineer ... "T" was in his element. While Minuteman vid the Minuteman missile project was being developed problems were more fun for Wilson than a successful test launch. (music transition) B&W vid at podium (continuing) He decisions. became known as a man who could make tough " Wilson engineered massive lay-offs " ... beginning in 1970 Turn out lights as a result of the tremendous recession that gripped "the country then. As "T" says ... "We released a lot of fine people before it was over but if we hadn't acted the company wouldn't have made it. " It was a risky move but it saved Boeing from bankruptcy. Award pix Although he was probably the last man in Seattle who could have been elected mayor in 1970 Wilson was honored as Seattle's "first citizen" in 1983. 1-12 getting award He received the 1982 Collier Trophy for the 757,767 vid unprecedented simultaneous launching of the 757 and 767. His other honors include the 1979 Wright Brothers Trophy other plane vid the National Academy of Science Award and the Daniel Guggenheim medal. Plane vid Under Wilson's leadership in the 1970's Boeing saw the resurgence of its jet transport family and the AWACS vid development of its airborne warning and control system or AWACS a futuristic radar-enhanced plane used by the U.S. Air Force and other countries including Saudi Arabia. fx golf shots Although he continues his role at Boeing as chairman montage emeritus Wilson officially retired on New Year's Day 5-9,5-13,1-13,14,15 1988 in favor of pursuing his favorite hobby 2-15 golf full time. 10-5 Jackson This small-town Missouri boy as comfortable at an 11-14 Thurmond employee holiday party as at a black-tie dinner in Washington brought his belief in producing only the highest-quality product with him to the helm of the official portrait largest aerospace firm in the free world and became an unmitigated success. MODULE SCRIPT W.R. "Buck" Persons AUDIO/VIDEO SCRIPT TRACK (No music) Persons portrait Wallace R. Persons' innate ability to get to the heart w/super-no dates of the matter helped him turn a failing motor and fan company into a gigantic success. (Music) Childhood Born in Cleveland, July 23, 1910 "Buck" Persons was college athlete an outstanding student and a remarkable athlete pictures fx lettering three times each in basketball and track and he was captain of both teams. Young adult Buck earned a bachelors degree in engineering and a masters in engineering and management from Case Institute of Technology. Young businessman After graduation Buck took a job as a service engineer for Lincoln Electric Company in Cleveland at a time when engineering jobs were hard to come by. Lincoln Elec ops Persons became known as a problem-solver at Lincoln Electric. He moved from division to division over the next twenty years steadily climbing the corporate ladder to become vice president in charge of sales by 1951. Persons w/Snead In 1954 it was time to move on. Persons took over the deeply troubled Emerson Electric Company of Saint Louis and began to make it profitable. Early mfg. When he took command Persons found a company which manufactured seasonal items ... fans and small motors on a job-order basis. They had annual sales of 56 million dollars but only six hundred thousand dollars in the bank. Obviously changes had to be made. FX changes in Persons believed strategic planning was in order He facilities obtained a ten million dollar loan for working capital and he persuaded the stockholders to increase the company's bonded indebtedness for capital improvements. cont fx He had products redesigned and restyled. He changed the management system. He required every department to evaluate its cost structure and figure out ways to produce the same products better and more cheaply. Other COS. He acquired other manufacturing companies ... year after year building a conglomerate. But unlike some other builders of diversified properties Persons was determined that every company he bought would make it. Retirement By the time he stepped down as chairman and chief executive officer of Emerson Electric in 1974 the company had 82 facilities in 11 countries and was producing hundreds of different products. Sales were approaching one billion dollars annually and net income was more than 75 million dollars. Cards video After retiring, he remained active in the cultural and Cards trophy civic life of Saint Louis as a board member for the world-champion Saint Louis Cardinals ... he's an avid hunting/golf fx hunter and he still plays golf regularly. Official portrait "Buck" Persons always found work compelling and interesting. And that was a good thing for Emerson Electric, and the electrical appliance industry. MODULE SCRIPT Robert N. Noyce AUDIO/VIDEO SCRIPT TRACK Special FX logo (Fanfare) dissolve to Noyce portrait/super (No music) Although he had a lot of help Bob Noyce burst the barriers to the computer age. Special FX - Star Wars-type jet sound To high-tech music chip video In July, 1959 at the age of 32 Noyce unveiled compare to his new discovery a lilliputian device capable of big computer storing all the information that was handled by a vacuum tube computer, the size of a two-bedroom house. Kilby photo He circuit wasn't the first to create a minuscule integrated Silicon chip - Texas Instruments engineer Jack Kilby did that six months earlier. But Noyce was the first to put Noyce all that information processing capacity on a material called silicon. Silence The move to silicon made all the difference. Transition - new music - Grinnell, IA Grinnell stills Yearbook Noyce began the trek to high-tech at Grinnell College in tiny Grinnell, Iowa. No one in that sleepy Mid-Western community ever dreamed that one of their children would some day change the world. Gale Under the tutelage of physics professor Grant Gale Swimteam Noyce earned a bachelors degree in physics and math, Phi Beta Kappa while he studied the development of the transistor as it was taking place. MIT/diploma Noyce went on to earn a Ph.D. from Massachusetts Institute of Technology. Shockley/ In 1956 champagne Noyce joined Dr. William Shockley's California research team pull-out the same year Shockley was awarded the Nobel Prize for his 1948 co-invention of the transistor. "The Elves" But Noyce was impatient. He and the other young pan engineers realized that brain power and desire counted for a whole lot more than cash and physical resources. They realized that to move ahead in the rapidly- expanding world of electronics you needed a lot of sweat equity. the 8 photo The eight young upstarts thought they could do at least as well as Shockley and they could be in charge. They appointed Noyce their leader and obtained start-up capital from Fairchild Camera and Instrument. Noyce photo fx A year later Noyce began making detailed notes on his revolutionary idea. SILENCE That idea transformed science fiction into reality. Music Change - different hi-tech Suddenly Dick Tracy's wrist radio was no longer a Dick Tracy comic cartoon dream. Wrist-watch size television sets are Catalog page almost commonplace these days. Home video Likewise this monumental foresight made it possible Hi-tech appliances to create many of the luxuries we have come to view as necessities VCRs video games personal computers and microwave ovens. Intel- Noyce After Fairchild Noyce went on to found Intel with & Moore long-time associate Gordon E. Moore. Intel bldg They helped institute the Silicon Valley management interior & style. Intel was not so much a company as it was a exterior community. Free exchange of ideas was the goal and the path was an open-style office setting with w/employees cubicle dividers instead of solid walls. If a 24-year- old engineer had a bright idea he should be encouraged to share it. '71 party In 1971 the microprocessor put computing power on a silicon chip. Now you could put all that information storage technology to work in a manageable space. Big grp By 1972 Intel boasted sales of 23 point four million dissolve to dollars with a work force of one thousand and two. little grp Not bad for a company that started with just three million dollars and a hundred six employees just four years before. Reagan award Along with his 16 patents and numerous industry awards President Ronald Reagan awarded Noyce the National Medal of Technology in 1987 for his work in microprocessing. Clean room/ The future in microelectronics is now science fact. robots Robots long envisioned by writers of fantasy now make all kinds of fine manufacturing work possible in a super-clean environment. Sematech But Bob Noyce hasn't retired. He's heading up Sematech a fourteen-company consortium where ideas and advances are shared in an effort to advance the position of the United States in world high-tech competition. FORTUNE HOW TO GET CUSTOMERS TO LOVE YOU 1 LANDS'END LAN Master marketer 11 Gary Comer . aro LAURELS THE U.S. BUSINESS HALL OF FAME by Walter Guzzardi They chose widely different fields of conglomeration. At age 46, Will K. Kellogg work and displayed widely different tal- looked out at a stale, unprofitable world, and ents. But the achievers elected this year by gloomily forecast he would be a poor man for- FORTUNE'S board of editors to the U.S. Busi- ever. A few years later, corn flakes made him ness Hall of Fame all shared one trait: dogged rich. And Samuel I. Newhouse, the son 01 persistence in managing their companies- poor immigrants, carried on for half a century and their careers-through fat times and lean. his single-minded acquisitions of newspapers. Thornton A. Wilson took over a teetering While the economy sometimes faltered, New- Boeing, reinvigorated it, then steered it yet an- house never did. other time through lean years before retiring Begun in 1975, the U.S. Business Hall of on a crest. Robert N. Noyce was a brilliant Fame is sponsored by Junior Achievement, the inventor, but just as important as his genius nonprofit organization that seeks to educate was his resolve to speed his inventions to mar- young people about how private enterprise ket by dramatically reducing their costs. Wal- works. Each year, at Junior Achievement's re- lace R. Persons engineered an ambitious quest, FORTUNE'S board of editors chooses program of growth for Emerson Electric, yet laureates from two broad categories: those he also imbued the company with its zeal for who are alive but have left the jobs in which cost control. Marvin Bower took McKinsey & they made their mark and those who are dead. Co. to the top and kept it there, whether the This year's laureates will be inducted March 16 current fad in management called for slow at a banquet in Colorado Springs. For a list of growth from within or rapid expansion by the 114 past laureates, see page 136. 130 FORTUNE MARCH 13. 1989 'M NOT A STRATEGIST. I don't I have any grand plan. I'm competitive. I roll with the punches." Thus speaks Thornton A. Wilson. for 17 years until 1986 chief executive of the Boeing Co. Al- most alone among U.S. industrial compa- nies. Boeing dominates a worldwide industry. It is the leading U.S. exporter af- ter General Motors and Ford. with some 55% of the world market for commercial jet aircraft. and it sits now with a backlog of around 1,100 aircraft on order. Those cir- cumstances give rise to the suspicion that Wilson may incline to modesty. But swift and strong action are also char- acteristic. Taking over a faltering company in 1969, Wilson immediately administered violent therapy. He slashed 95,000 people from the company payroll. reducing Boeing's work force by almost two-thirds. Nor did Wilson soon thereafter become a likely candidate for mayor of Seattle, where Boeing is the largest employer. For several lean years during the recession of the early 1970s. Wilson kept payrolls slim while prof- its began their climb. From primacy as a cost cutter to primacy as a riverboat gambler is a long flight, but soon Wilson made the trip. He encouraged Boeing's engineers-he's one himself and remarks, "It takes one to know one"-to design each new model so that it could changes within the same family of planes 1970 was so bad that I can't remember the spawn new versions in what seemed an enabled Boeing to offer aircraft right for one in 1981." Then earnings took off once endless stream. Wilson says he is proudest any range. That capacity, in effect proffer- more. They stood at $566 million in 1985, of a variation in the wing of the 707: "It ing to the big airlines that are Boeing's pri- Wilson's final year as Boeing's chief pilot. gave us a better performing product and mary customers the advantages of one-stop Big decisions in Boeing's line of work got us big orders." shopping, still gives perdure as in no other. Time's trial of them The strategy re- Boeing an edge over can last 25 years. At this reading. the deci- T.A. WILSON quired investments of McDonnell Douglas, sions of the man who proclaims himself billions of dollars and (born: 1921) its leading American "not a strategist," but who loves to solve patience to wait years competitor, and over games of logic, look good enough to pass for the return. But the Airbus Industrie, the that rugged test. A Missouri-born farm boy WHEN T. GETS spun-off mutant air- subsidized foreign en- who saw his father lose the family farm. craft were produced at THROUGH TALKING TO try in the field. Wilson remarks, "I had an older brother low cost by compari- Over the years the and very loving parents. I was a happy little YOU. YOU DON'T WALK son with entirely new 700 series supplied the bastard." He ruled Boeing with the same planes. Explains Wil- AWAY WONDERING power for Boeing's candor. A longtime associate once re- son: "A new version WHAT HE MEANT." earnings. Its profits of marked, "When T. gets through talking to of an old product line $51 million in 1973 you, you don't walk away wondering what is hard to beat with an were five times those he meant." Wilson makes no modest dis- entirely new aircraft You have to have a of 1969. And in 1979, earnings touched claimers: "I was a demanding and tough 20% improvement. The cost of engineering $505 million. They dropped again during manager. I was no joy to behold. You have and tooling is more on the new plane, and the recession of 1981-83, giving Wilson a to kick some people around and remove meanwhile the old version is being im- chance to revert to type as a cost cutter, al- people. You don't hesitate. You do it." proved too." Successfully marketed though he says now that "the recession of When Wilson was served vichyssoise for PHOTOGRAPHS BY GEORGE LANGE MARCH 13. 1989 FORTUNE 131 LAURELS the first time in his life. he told the waiter. including Gordon E. Moore, pooled their the length of time it took Fairchild Camera "Hell. this soup is cold." Never did a coun- mindpower to start Fairchild Semiconduc- to bring his inventions to market on a big try boy-in part geniune. in part affected— tor. a subsidiary of Fairchild Camera & In- scale. Further, Noyce says today. "I was play for bigger stakes with more success. strument. On that vehicle they rode to trying to have the freedom to go off and do market a triumphant invention, the micro- something different." He and Moore left RILLIANT INVENTORS who can chip. Noyce's design Fairchild in 1968 to B move with distinction in the world was the first to pro- pose the use of silicon, ROBERT N. NOYCE found their second of business are a rarity, even in the corporation, Intel. history of computer science. First which immediately set (born: 1927) There they hired so among these achievers is Robert N. Noyce, the standard for the many Ph.D.s that who played a vital role in founding two industry. Fairchild huge companies, principally to bring his in- Semiconductor's rep- A TALENTED SCIENTIST Noyce had to insist the word "doctor" not ventions successfully to the marketplace. utation spread, and AND INVENTOR. HE be used when people "A lot of things are technologically possi- NASA chose it to PLAYED A ROLE IN were paged: The of- ble," Noyce once remarked, "but only eco- make chips for the on- fice was beginning to nomically feasible products will become a board computers in FOUNDING TWO HUGE sound too much like a reality Where costs can be pushed down the Gemini spacecraft COMPANIES. hospital. In 1968. In- rapidly, great new vistas arise." a couple of years later. tel's gross revenues A young Ph.D. from MIT, Noyce ex- Within ten years of its were $2,672. panded his own vistas when he went west founding, the company had $130 million in Noyce's aim at Intel was to build a great to Silicon Valley to join some associates in annual revenues. thing, the company, atop a tiny one, the sil- the race to develop the integrated circuit. While Noyce the inventor was gratified, icon chip. The breakthrough. which came In 1957, Noyce and a group of colleagues, Noyce the businessman was frustrated by after a year of nail-biting-"We resented having to sleep," a colleague recalls-was one of those treasured moments when costs could be "pushed down rapidly." The am- bitious objective, says Noyce. "was to get the price of memory down by a factor of 100." After that accomplishment, Intel became a high-capacity producer of one generation of memories after another, including the first dynamic RAM. From the company they poured out-memories. memories. When the Japanese turned memory chips into a commodity, Intel had a couple of tough years. But the company was saved again by invention: It developed the micro- processor that powers personal computers. By its 15th birthday in 1983, Intel's reve- nues exceeded $1 billion; in 1988 they ap- proached $3 billion, and profits rose to $453 million. Imaginative as he is, Noyce remarks that he could never have forecast what has hap- pened to the semiconductor market. "I nev- er knew it would be like this," he says. "It's very gratifying to see the impact that the semiconductor has made on our society." He is now in Austin, Texas, as head of Sematech. a research consortium of major U.S. semiconductor manufacturers. Its pur- pose: to strengthen the U.S. semiconductor industry for the competition yet to come. REPORTER ASSOCIATE Charles A. Riley II And Noyce is still working under pressure: "In five months we are expected to do what we did at Intel in five years." But what took five years seems. in retrospect, quite worth the time and trouble. TAUT, TOTALLY committed ex- A ecutive, Wallace R. Persons once declared that "the game of busi- ness is so fascinating that most ex- ecutives don't care very much about anything else." In the same spirit of candor, he also announced that he never took his wife along on business trips because he didn't want to have to fit "anyone else's whims" into his tight schedule, which he described as "not fun. but of consuming in- terest." When not on the road Persons ha- bitually lunched in his office, taking on fuel like a bomber in midflight. Such intensity enabled Persons, who is called Buck, to take Emerson Electric from obscurity as a manufacturer of fans and small electric motors to technological and managerial preeminence. When he retired in 1974 after 20 years as chief executive, Emerson's revenues exceeded $1 billion. Far more significant, earnings set new records in each of the last 15 years of Persons' tenure, which included four major recessions. "When we started, our little corporation was kind of broke," Persons recalls today. Persons found a couple of mentors who helped out. He was an admirer of Charles F. Kettering, G.M.'s technical genius and a a year, and live with it. Later the big con- budgeting-lean inventories, inventive de- 1982 Hall of Fame laureate, and he took glomerates would spit out misfits. I was signs, shifts to cheaper materials-did the Kettering's metaphorical advice "to get off determined not to lose a single company." job. Route 25. young Emerson's earnings Such care may have an old-fashioned man"-meaning to records also eased the WALLACE R. PERSONS ring about it, but Persons was also a fore- travel unexpected process of acquisition. runner of the present. Perceiving that ex- paths toward corpo- (born: 1909) Wall Street gave the ecutives had a social role to play, he rate objectives. Peter company a high price/ served in the 1960s as president of Civic Drucker's Practice of earnings ratio-in Progress, an alliance between businessmen WHEN WE STARTED. Management. Persons many years 30 to 1- and politicians in St. Louis. "If you want says. "also made a OUR LITTLE enabling Persons to first-class people. you have to have a first- great impression." buy a flock of smaller class place for them to live," he said. And CORPORATION WAS The sum of all that companies with Em- Persons rejected the obsession with quar- was Persons's decision KIND OF BROKE." 1988 erson stock. ter-to-quarter earnings gains, which some- to launch Emerson on Persons's caution times ends in the gift of a weakened REVENUES: $6.7 BILLION. an acquisition pro- redoubled in recession corporate structure to those who follow. gram of a special kind. years. At the first re- He left Emerson, now a manufacturer of a "Conglomeration was a fad then," re- cessionary signals, he set cost reduction wide range of electronic products and members Persons. "I recognized the goals, and the company met every one. In small motors, well positioned for his suc- growth potential. but decided we would none of the recessions did Persons have to cessor, Charles F. Knight Jr. move slowly, pick up one good company slash very deeply into the payroll. Careful Always an accomplished and enthusias- MARCH 13. 1989 FORTUNE 133 LAURELS tic athlete, Persons still shoots a good became McKinsey's trademark. A master hire graduates directly out of business round of golf and plays what he calls salesman and a master craftsman, Bower school and encourage them to perform like "nonphilosophical" poker. Relaxing was made shrewd assessments of the needs of entrepreneurs. with compensation to harder when he ran Emerson Electric and the country's principal executives, with a match. To that incentive he added the "up habitually went home at 6:30 P.M. "with a keen eye to the boss's or out" policy: Either few things to think about." He often took insecurities. the "few things" to bed with him and, af- Throughout his ca- MARVIN BOWER become a partner at McKinsey, which re- ter thinking them over in silence, made reer, Bower has al- (born: 1903) mains a private corpo- his big decisions. There's a lesson for to- ways emphasized the ration, in six or seven day's managers. importance of finding young talent, looking, THROUGH WAVE AFTER years, or take your tal- ents elsewhere. EW AMERICAN corporations as he puts it expan- WAVE OF MANAGERIAL Over the years, F reach FORTUNE's 500 list without sively, "for outstand- American business has FASHIONS. HE KEPT meeting McKinsey & Co. along the ing character, intel- traveled through fash- way. The prime mover of that pre- lect, responsibility, HIS EYE ON THE ionable waves of new mier firm is Marvin Bower, a founder of initiative, and imagi- FUNDAMENTALS. managerial philoso- modern management consulting, who nation." Adds Bower: phies. Through the at- brought McKinsey to New York from the "When you are doing traction of growth Midwest 50 years ago and then took the something in an intangible field-we have from within, past the era of conglomeration company to the major cities of the a few old desks and people, basically-you and asset management, Bower kept a steady world-everywhere finding a market for have to keep motivating people." Bower's eye on the fundamentals. "The old division- the wide range of consulting services that method, still followed at McKinsey, was to al approach" has always been McKinsey's guiding principle, Bower says. And McKin- sey has profited in each eΓa. Bower adds, because "this is not a boutique of special- ists Business is a total enterprise. Con- sultants must be able to tell managers what the people inside won't tell them." Like other consultants, McKinsey is S6 cretive about its clients and the nature C. the work it does for them. But among the clients have been giants, at home and abroad. And the firm's influence extends beyond even that scope. McKinsey has not only reaped but sown, as thousands of its former partners have left the firm to take executive jobs all over the world. At McKinsey, Bower both advised oth- ers about how to manage growth and man- aged it himself. McKinsey's yearly billings went from $2 million when he became managing director in 1950 to ten times that amount when he stepped down in 1967. Building on Bower's base, the firm now bills in excess of $600 million a year. For years Bower imposed a dress code not unlike the one Tom Watson laid down at IBM, insisting that professionals wear hats to work. But one day he came to work bareheaded. A new arrival asked an old hand whether everyone was therefore free to do the same. The response showed the respect with which people at McKinsey still regard the old fox. "Better wait six weeks," was the reply. "It might be a trap." O ONE EVER SAID that Will K. Kellogg was easy to N get along with. and for much of his life there was no reason he should have been. His father buried a couple ALFRED STATLER of wives and brought up his children in a rigid, mirth- less home in Battle Creek. Michigan. W.K.'s sparse comment on his childhood ("I never learned to play") and his account of the difficulties he had in smiling. much less laughing, tell a story of sad beginnings. made sadder still by Will's early occupation. Out in the boondocks, he sold brooms made in his father's factory. Middle life was hardly more promising. The beast on Will's back then was his older brother John, a tyrant who ran a fancy health clinic in Battle Creek. "Poor diets," John once told a fe- male audience, "explain why you are so afflicted with general good-for-nothingness. While Will slaved away at the clinic, his home life was jammed with all the pleasures of Job: Two of his wives and two children died. "Afraid I will always be a poor man," Will predicted at age 46. At last. Providence staged a happy day for Will. He and his brother were boiling wheat in an effort to find a substitute for bread, and they mistakenly left a batch of the boiled stuff to stand SINGLE IDEA-ineluctable, categorical. enduring-is for a while. When the hard, compressed wheat went through blad- A sometimes enough. The powerful lifetime resolve of ed rollers, the stuff Samuel I. Newhouse to acquire one newspaper and then flaked off-and wheat W.K. KELLOGG another, however, was matched by a second conviction: flakes were soon a belief in family. Today, ten years after the founder's death. the (1860-1951) served to the clinic's privately held Newhouse companies-newspapers. magazines. patients. Will, at last television companies, and a big publishing house-are valued at sans John. began his $7.5 billion, making them an ample monument to Sam New- company in 1906. From there, the story was all corn flakes and house's vision. The companies are run by a clutch of around 25 glory. In his later years Will devoted himself to good works: pater- relatives, led by Sam's two sons, more or less co-equal chief execu- nalistic policies toward employees, and the establishment of the tives and owners. Company and heirs are now contesting an as- W.K. Kellogg Foundation. Since 1930 the foundation has given sessment of additional tax on Newhouse's estate by the IRS. away over $1.1 billion-news that might cheer even Will. His twinned convictions came on display very early in Sam's life. He was the son of poor Jewish immigrants. His father went SOLOH KIM broke making suspenders, and his mother sold sheets and towels that she lugged around on her back. When S.I.'s first employer, burdened by a newspaper he didn't want, turned to his office boy, bookkeeper, and fac- totum and spoke the fateful words, "Sam- S.I. NEWHOUSE my, go downstairs and (1895-1979) look after the paper," poverty made Sammy run-in sempiternal pursuit of papers and wealth. Sam would borrow money from brothers and sisters to buy a news- paper and then hire the brothers and sisters to run the place. As he once said, "The only thing to do with money in the newspaper business is leave it in the newspaper business." Newhouse never had a superstructure of secretaries or staff as- sistants-impedimenta that his sons just as carefully avoid today. But there was nothing careless about his style. "I am never off- handed about money," he remarked. Only the size of the family limited what Newhouse did. "I will not let growth go beyond the point where attention to detail cannot be paid by key members of the family," he commented. Judging by what he left behind. that has not proved a severe restriction. MARCH 13, 1989 FORTUNE 135 Birthday LAURELS Present! ROSTER OF PAST LAUREATES OmSale Feb.27th WILLIAM M. ALLEN WILLIAM R. HEWLETT ABE PLOUGH ROBERT O. ANDERSON JAMES J. HILL WILLIAM COOPER PROCTER CONRAD N. HILTON LEO H. BAEKELAND SIMON RAMO WILLIAM M. BATTEN EDWARD C. JOHNSON II M. J. RATHBONE STEPHEN D. BECHTEL SR. REGINALD H. JONES DONALD T. REGAN ARNOLD O. BECKMAN J. ERIK JONSSON JOHN D. ROCKEFELLER OLIVE ANN BEECH JAMES W. ROUSE WILLIAM BLACKIE HENRY J. KAISER WILLIAM E. BOEING DONALD M. KENDALL DAVID SARNOFF CHARLES F. KETTERING JACOB H. SCHIFF EDWARD E. CARLSON BERNARD KILGORE CHARLES M. SCHWAB ANDREW CARNEGIE ROBERT J. KLEBERG SR. IGOR I. SIKORSKY WILLIS H. CARRIER RAY KROC ALFRED P. SLOAN JR. WALTER P. CHRYSLER C.R. SMITH FREDERICK C. CRAWFORD ALDEN J. LABORDE CHARLES C. SPAULDING A special edition TRAMMELL CROW EDWIN H. LAND ALEXANDER T. STEWART celebrating HARRY B. CUNNINGHAM WILLIAM F. LAPORTE JOHN E. SWEARINGEN JR. 15 exciting years ARTHUR VINING DAVIS ALBERT D. LASKER J. EDGAR THOMSON of People Magazine. JOHN DEERE ESTÉE LAUDER WALT DISNEY ROYAL LITTLE THEODORE N. VAIL GEORGES F. DORIOT FRANCIS CABOT LOWELL CORNELIUS VANDERBILT Take a nostalgic look back at the past decade and a half of DONALD W. DOUGLAS HENRY R. LUCE PEOPLE in this very special PIERRE S. DU PONT DEWITT WALLACE birthday issue. IAN K. MACGREGOR LILA ACHESON WALLACE Celebrities couples GEORGE EASTMAN JOHN J. MCCLOY GEORGE WASHINGTON the rich and the royal. THOMAS A. EDISON CYRUS H. McCoRMICK THOMAS J. WATSON JR. They're all gathered here. MALCOM P. MCLEAN GEORGE WESTINGHOUSE You'll find the biggest names in CYRUS W. FIELD RENE C. MCPHERSON FREDERICK WEYERHAEUSER -music, television, stage. screen HARVEY S. FIRESTONE FORREST MARS ELI WHITNEY and politics. Along with ordinary people who've done extraordinary HENRY M. FLAGLER JACK C. MASSEY C. KEMMONS WILSON things. HENRY FORD GEORGE J. MECHERLE JOSEPH C. WILSON BENJAMIN FRANKLIN ANDREW W. MELLON ROBERT E. WOOD Enjoy pages and pages devoted to the most beguiling, CHARLES E. MERRILL ROBERT W. WOODRUFF inspiring and provocative J. IRWIN MILLER ROSWELL GARST personalities of our times. Plus GEORGE S. MOORE A. P. GIANNINI OWEN D YOUNG an exciting year by year review of J. PIERPONT MORGAN KING C. GILLETTE the faces. phrases, fads and HOWARD J. MORGENS fancies that have shaped pop LEONARD H. GOLDENSON culture since PEOPLE first BENJAMIN GRAHAM FLORENCE NIGHTINGALE ADOLPH S. OCHS appeared in 1974! And much, GRAHAM DAVID M. OGILVY much more. Don't miss out on the fun. Pick up your copy of this WALTER A. HAAS DAVID PACKARD special edition of PEOPLE- GEORGE H. HALAS WILLIAM S. PALEY on sale February 27th. And join JOYCE C. HALL JOHN H. PATTERSON in the celebration of 15 fabulous EDWARD H. HARRIMAN WILLIAM A. PATTERSON years of an American favorite. H. J. HEINZ J.C. PENNEY MILTON S. HERSHEY H. Ross PEROT People That's what we're all about. 136 FORTUNE MARCH 13. 1989 PREVIOUS LAUREATES ATTENDING NBLC ROBERT O. ANDERSON - ARCO WILLIAM BLACKIE - CATERPILLAR TRACTOR COMPANY (Tentative) EDWARD E. CARLSON - UNITED AIRLINES (Tentative) J. ERIK JONSSON - TEXAS INSTRUMENTS ALDEN J. LABORDE - ODECA/TIDEWATER, INC. WILLIAM F. LAPORTE - AMERICAN HOME PRODUCTS (Tentative) IAN KINLOCH MacGREGOR - AMAX JACK CARROLL MASSEY - KENTUCKY FRIED CHICKEN (Tentative) DAVID MACKENZIE OGILVY - OGILVY & MATHER (Tentative) DR. SIMON RAMO - TRW/BUNKER RAMO CHARLES KEMMONS WILSON - HOLIDAY INNS, INC. 1986 HONORS tarting at age 24 with borrowed cash, Anderson pieced togeth- za in New Mexico's exceedingly rich Empire-Abo field. "It definitely er Atlantic Richfield, today the sixth-largest oil company in the put us into the ranks of independent producers in a significant way," U.S., and accumulated a personal fortune estimated at $200 mil- he remarks. And in 1963 he merged his operations with Atlantic lion. As a sideline he became the largest individual landowner in the Refining, in the process becoming the company's largest sharehold- U.S., at one point holding some 2,000 square miles of ranchland in er with 5% of the outstanding stock. New Mexico and Texas. He loves to tell the world "I'm a wildcat- At first he served only as a director of Atlantic, while devoting ter." and he won't go anywhere without his familiar, soiled Stetson, himself to a multitude of outside interests-especially the Aspen yet he was born and raised in Institute for Humanistic Chicago. where his father Studies, a cultural retreat for was a prominent bank execu- business leaders, where he tive. Anderson's smooth, rc- reigned for many years as strained manner betrays his chairman. But he soon grew upper-crust origins. impatient with Atlantic's "My father had the distinc- management, and took over tion of being the first banker as chairman and chief execu- in the U.S. who loaned mon- tive in 1965. "The company ey on oil in the ground." he saw itself as a marketing recalls. As a young man he company," he recalls, visited the Texas and Oklaho- "where I saw it as an oil- ma fields and was overcome and gas-producing company. with admiration for the When 1_ went into the com- tough. daring wildcatters. pany they only produced Anderson studied geology about 40% of their require- and economics at the Univer- ments and bought the rest in sity of Chicago, working as a the open market. I realized roughneck during the sum- that the company would not mers, and by the time he turn around unless there graduated in 1939 "there was very conscious effort 10 question in which direc- to shift the emphasis." In tion I wanted to go." For a 1966 he merged Atlantic with Richfield, which gave couple of years he served as assistant to the president of him plentiful reserves over- American Mineral Spirits. a seas, in California, and in Alaska at a site called Prud- subsidiary of Pure Oil, but he itched to run an operation of hoe Bay where Richfield had his own. "I always just had many leases. The new com- desires to get in business for pany-Arco for short- myself," he remarks. "Practi- plunged heavily, and with as- cally all the people I knew tounding success, on the North Slope. That left it were self-employed." The young man borrowed with a huge surplus of oil, so ROBERT ORVILLE ANDERSON in 1969 Arco bought Sin- $50,000 from a family (born 1917) clair, which had large refin- friend-years later he dis- covered that his father had A wildcatter from Chicago's upper crust ing, marketing, and pipeline guaranteed the loan-and in buill one of the world's great oil companies. operations. The deal also substantially increased Ar- October 1941 bought a small, co's foreign reserves and run-down oil refinery in Arte- sia, New Mexico. "The important thing it had was a good crude gave it a stronger position in the petrochemical business. supply." he recalls. "This was right on the edge of the Permian Ba- Not all of Anderson's moves were winners. A 1977 merger with sin, where there'd be no difficulty in getting crude oil for it, and it Anaconda turned out to be a dud; Arco wound up divesting Anacon- was geographically isolated so it had a somewhat protected mar- da's mining and metal-processing operations. Anderson says he ket." After the U.S. entered World War II Anderson was able to sell hoped Anaconda's resources and expertise would help him launch a everything he could produce. supplying gasoline to the many air major shale-oil venture, but that the world oil glut and the declining bases that sprang up in the Southwest and diesel fuel for the atom- price of petroleum made shale oil "moot." He says wearily, "We got bomb project at Los Alamos. His company bought six refineries, ready for a world that never happened." The glut also prompted built a pipeline system, and started a wildcatting operation. After the Arco to sell its gas stations and refining operations in the East and to war he continued his shrewd wheeling and dealing, buying a Califor- lay off thousands of employees. Oil analysts agree that when Ander- nia refinery in the Fifties for $2 million, sprucing it up, and selling it son retired at the end of last year, he left the company braced and to Gulf Oil two years later for $23 million. In 1957 he struck a bonan- ready to face the industry's difficult future. APRIL M, 198616 105 1977 in charge of new products, traffic control, and Caterpillar's military engines. War's end found Caterpillar with a great opportunity-and a considerable exposure to risk. Thousands of Caterpillar machines were abandoned in foreign countries. These machines would need servicing and parts, but most countries lacked import dollars. "The world was short of our equipment- and we could not supply the world from Peoria," says Blackie. In many countries local manufacturers started making parts for Caterpillar equipment. In some cases the parts made by these "gypo" manufac- turers were so inferior that Caterpillar's cherished record for reliable products might be hurt. A graver danger was that parts making would lead to full-scale manufacturing, in which case Caterpillar might lose its export markets. The only answer was for Caterpillar to organize manufacture abroad. Caterpillar soon had plants in Blackie's own Glasgow, as well as in Brazil, France, and Belgium. The plant in Japan is a fifty- fifty joint venture and Blackie is especially pleased when Japanese associates refer to it as a "sixty-sixty" venture. Did these plants and others operated abroad by U.S. com- panies "export jobs," as the A.F.L.-C.I.O. and other loud voices claimed? Blackie in public and private argued that they did not. He was able to show that every foreign area where Caterpillar manufactured became a better market for Caterpillar's exports from the U.S. He sensed before most executives that the nature of management was undergoing fundamental changes. Automatic obedience to command was not the way coordination was achieved in modern industry. People at all levels expected and needed to be told why. Communication, he stressed, is a two- way street with "each party both trans- mitting and receiving: the former is relatively easy; the latter more difficult. It WILLIAM BLACKIE calls for listening or reading-two arts that seem to be rather neglected." Blackie is remembered in Peoria as an accessible chief executive (a post he held from 1966 To paraphrase what Georges Clemen- how foreign investment by U.S. companies to his retirement in 1972) and as a wide and ceau said about war and the generals: created jobs here, he was always able to hungry reader. Once in a discussion of corporate public relations is too serious a make clear connections between the prin- whether Caterpillar should pursue an matter to be left to the public-relations ciples of macroeconomics and the practi- aggressive or a defensive strategy, he said: men. All business managers have respon- calities of his own business. "It's like Arnold Toynbee's Yin and Yang sibilities for explaining company policies As a boy in Scotland, Blackie wanted to -you swing from aggression to defense. As to.one or more "publics," which may be a businessman. To that end, he appren- include fellow managers, employees, you attain a measure of success, you find ticed himself to a firm of Glasgow char- compulsions that cause you to do things to customers, suppliers, stockholders, govern- tered accountants for five years at a ment officials, and citizens. William preserve your success, alternating with Scottishly modest salary of fifteen pounds a further opportunities to expand it." Blackie, though no public-relations man, year. That stint completed, he sailed for When Blackie joined Caterpillar, it was a proved during his years with Caterpillar the U.S., and landed a job with Price Tractor Co. to be highly effective at com- secure, though aggressive, company doing Waterhouse in Chicagó. He worked on the a $58.4-million business. When he left, it municating what his company was doing Caterpillar account and knew that com- and the context of world trade in which it was operating at a $2.6-billion pace. pany well before it offered him the job of After his retirement Blackie moved to controller in 1939. nen Blackie explained to his fellow San Francisco and became a partner in World War II began a few months after Lehman Brothers. Now seventy, he likes nagers why Caterpillar had to invest in Blackie joined the company. War ordèrs, manufacturing facilities abroad and when to negotiate corporate mergers and to play especially from Britain, zoomed. Blackie, in tennis. To both activities he brings a zest he explained in public speeches why and addition to his controller's duties, was put that is both aggressive and defensive. 122 FORTUNE January 1977 1986 HONORS ddie Carlson, as he likes to be called, modestly resists the no- fry of the Pacific Northwest. After stateside service as a supply offi- E tion that he saved United Airlines. But let the facts speak for cer with the Navy during World War II, he got a job as assistant top themselves. He became chief executive at the end of 1970, a S. W. Thurston, the president of Western Hotels. Carlson became year in which the largest U.S. airline suffered a $46-million loss, its vice president of the company in 1947, executive vice president in worst ever up till then. United was squeezed by a recession, by 1953, and president in 1960. During this period, he was also making heavy new competition on the Hawaii and California routes, and by good money with colleagues in a venture called Pacific Hotels. the cost of financing an overly large fleet of jumbo jets. Carlson which bought, refurbished, and sold hotels, and eventually merged promptly canceled all orders into Western. for more big planes, eliminat- When Carlson became the ed 300 of United's 1,800 daily president at Western, the flights, decentralized the top- company owned or managed heavy management by reor- just 19 hotels, and was con- ganizing into three geograph- fined almost entirely to the ical divisions, and slashed the Northwest. "I was deter- number of jobs by 9%. He mined to turn Western into a also set out on a handshaking major international hotel and fact-finding tour of the company," he says. He went airline's facilities everywhere on an acquisition binge. and in its system, traveling nearly by the time he sold out to 20,000 miles a month to meet United in August 1970. West- with the employees, listen to ern, with 60 hotels in 13 their complaints and sugges- countries, ranked behind tions, and persuade them to only Sheraton and Hilton. cut their operating expenses Ironically, Carlson wanted to and improve service. United merge with United because showed only a small loss in he feared that Western might 1971 and was back in the be heading into financial diffi- black in 1972. culties. "The company was This now-legendary res- highly leveraged and busi- cue mission was all the more ness was taking a downturn. remarkable because it was he recalls. carried out by a man of ad- After the merger he con- vanced middle age who had tinued to run Western, figur- never before worked for an ing that he could soon retire. airline. Carlson had spent But less than four months lat- most of his life in the hotel er the chief executive of business, and had built West- United, George Keck, was ern International into one of ousted in a coup instigated by the world's great hotel chains the outside directors. The di- before selling it to United. rectors felt that the aloof, in- A native of Tacoma, Wash- EDWARD ELMER CARLSON troverted Keck wasn't mov- ington, Carlson says he came ing aggressively enough to "from a broken home on the (born 1911) solve United's problems. wrong side of the tracks." He A chatty, peripatetic hotel man saved United Carlson, with his long, virtu- goes on, with some pride, Airlines from disaster and kept it No. 1. ally unblemished record of "I've said the American success, seemed a likely re- dream is possible in this placement despite his lack of country, and I'm a good example of it." He worked at a succession airline expertise. "I had a big block of stock," he observes, "and of odd jobs and got through a couple of years at the University of they figured I'd work my fanny off to take care of that interest, Washington before running out of money. Bristling with energy, am- which is pretty true. One of the reasons I enjoyed my time with bition, and garrulous sociability-"I like people; I'm comfortable United was that I'd made enough money so if I didn't make a suc- with people"-he started in the hotel business in Seattle as a page cess of the job, I wasn't going to go hungry. My ego might have suf- and soon climbed the ladder to bellhop. He took a year out for a fered a bit, however, because I had a lot of confidence in me." disastrous fling as a traveling salesman, trying to sell $375 hat- During the late Seventies and early Eighties United contended blocking machines to dry-cleaning establishments in the depths of with soaring fuel prices and the competitive pressures brought on the Depression, then resumed his career as a bellhop. In 1936 he fi- by deregulation. The record deficit of 1970 was exceeded in 1979 nally made it to manager at a small hotel in Mount Vernon, Washing- and again in 1981, two years before Carlson retired. But Carlson. ton, and a year later became the manager of the ultraprestigious with his keen eye for satisfying custómers at affordable costs, man Rainier Club in Seattle, where he got to know all the corporate big aged to keep United No. 1 in the industry 106 FORTUNE APRIL 14, 1986 1975 J. ERIK JONSSON (born: 1901) Observers keep announcing that the U.S. business scene is frozen. Giant corpora- tions. they say, have such immense re- sources that il new company can't shoulder its way to the front. One of the men who proved this conclusion wrong was John Erik Jonsson, a Brooklyn-born son of Swedish immigrants. An engineer ( Rensselaer), he was working for Alcon in Newark when he joined a little company, Geophysical Service, Inc., based on a new technique of exploring for oil. Jonsson helped keep G.S.I. alive during World War 11 with defense cont racts for electronic gadgets. At war's end he made the fateful decision to keep the com- pany in electronics manufacturing. recruit- ing a brilliant Navy lieutenant. Patrick E. Haggerty. The company's big breakthrough was in making silicon transistors, devel- oped by Bell Labs. As Texas Instruments, the company bested such giants as General Electric and RCA for leadership of the transistor market. In the Sixties, Jonsson, owning $100 million of T.I. stock, was working seventy hours for $20 a week as mayor of Dallas. In his Goals for Dallas program. Jonsson applied techniques of motivating people that had been developed at T.I. III 1985 HONORS H e modestly denies any suggestion that he is a genius, but floor, and when the drilling was finished the barge could be re- a lot of grateful oilmen would disagree. Alden Laborde floated and towed to a new site. made two major breakthroughs in the offshore oil business, and When Kerr-McGee spurned the idea as impractical, Laborde he is one of the very few individuals to start two Big Board com- quit and began hauling his sketches around to other oil compa- panies. Ocean Drilling & Exploration Co., which operates off- nies, seeking financial backing. Charles H. Murphy Jr., head of shore drilling rigs, sprang from Laborde's devel- Murphy Oil, anted up $500,000 of the $2.3 mil- opment of a radically new rig that could be lion needed to build the first rig, and Laborde ALDEN JAMES moved from site to site. Tidewater Inc., which raised the rest from individuals and institutions. LABORDE provides marine transport services to the off- In early 1954 Shell Oil contracted to use the shore oil business, was built around Laborde's (born: 1915) rig-dubbed "Mr. Charlie" in honor of Murphy's design for an efficient supply ship. An Annapolis grad father-to drill in 40 feet of water near the mouth Laborde grew up in the Cajun country of Loui- with a mind of his of the Mississippi. By the 1960s oil companies siana, earned his engineering degree at the U.S. own revolutionized were itching to drill in much deeper water, so La- Naval Academy, and served as a combat officer borde devised a semisubmersible rig, which during World War II. After the war he worked as the offshore oil didn't touch bottom but was held in place with a maintenance engineer for Sid Richardson, the industry. anchors. "That opened up the whole ocean," he Fort Worth oil titan, and in 1948 he joined Kerr- drawls. Today the company has 38 rigs serving McGee Corp., supervising support systems for the company's the world's major oil companies, and it also produces oil and gas. venture into offshore drilling along the Louisiana coast. Its revenues last year were $785 million. In those days the offshore oil industry was hopelessly primi- Laborde started Tidewater Inc. in 1954 because he needed a tive. Exploration was conducted from fixed platforms constructed new type of vessel to serve his offshore rigs. He placed the pilot on pilings. "When you drilled a dry hole, as you usually do in this house far up in the bow, leaving the rest of the ship open for business," Laborde recalls, "you had this useless structure out storage of bulky materials. "It was a crazy-looking thing, and peo- there that you had to bring in and discard." Laborde figured that it ple chuckled about it," he says. But as the offshore industry would be possible to build a mobile drilling rig. He designed one boomed, so did demand for Tidewater's services. The company, consisting of a platform supported by columns on top of a barge. run by Laborde's brother, John, now has 290 vessels operating The barge could be flooded so that its hull rested on the ocean worldwide, and its revenues last year topped $300 million. 150 FORTUNE APRIL 15, 1985 1985 HONORS D uring his long reign as chief executive of American Home scious, Laporte did spend heavily to advertise his products, espe- Products, William Laporte turned in one of the most im- cially on TV. "We used to almost eat our meals in front of the pressive managerial performances in modern business history. television," he recalls, "checking on our ads, checking on the pro- The company's revenues, earnings, earnings per share, and divi- grams we sponsored, seeing what our competitors were doing. dends rose every year during his tenure-from 1965 to 1981- We were early advertisers on television, and we were big." and return on shareholders' equity never dipped Financial analysts and the business press have below 25%. A little-known company with a lot of WILLIAM twitted Laporte for his stingy outlays on drug re- famous brand names, American Home Products FREDERICK search and development. But the company had currently derives revenues of $4 billion a year LAPORTE no pressing need to develop products when it from prescription and nonprescription drugs (no- was able to thrive on licensing agreements with tably Anacin), foods (Chef Boy-ar-dee), and (born: 1913) foreign drugmakers such as Britain's Imperial household products (Woolite, Easy-Off). A marketing whiz Chemical Industries, maker of Inderal, the car- Born in New York City, the son of a bank exec- with a great head for diovascular drug that became American Home's utive, Laporte earned his MBA at Harvard in 1938. Early in his final year there he was offered figures produced best seller. "We have always spent what we felt would be productive," Laporte asserts. With so a job by Alvin Brush, the chairman of American astounding returns. many foreign drug companies marketing their Home, who was a friend of the family. Laporte own products in the U.S., American Home has wrote a major paper on the company and received "a good mark" increased R&D by 116% over the past five years. from his professor, Georges Frederic Doriot-himself since en- Demanding and often intimidating, Laporte imposed strict fi- shrined in the Business Hall of Fame. After six months as a nancial controls on his managers and would pounce promptly and trainee, Laporte became assistant to the president of American fiercely on any whose profits fell shy of expectations. With no Home's Anacin subsidiary, and he received seven promotions in hobby but mathematics, he spent much of his leisure time crunch- all before assuming the top job when Brush died. ing the numbers in American Home's internal financial reports, Laporte was a brilliant marketer. At his direction the compa- and he would often detect problems that the divisions didn't know ny's salespeople were trained to be extraordinarily aggressive in existed. In retirement he likes to fiddle with his IBM PCjr, but he rushing prescription drugs, which account for nearly half of reve- restricts his analysis to his personal finances-much to the relief end more than half of profits. Although fanatically cost-con- of his erstwhile subordinates. APRIL 15. 1985 FORTI INF 1979 IAN KINLOCH MacGREGOR (born: 1912) Some critics of industrial civilization say it is bound to be harsh and inhuman because it is based in mining. The indictment runs: the farm- er cherishes his crops, the miller his stream, the shepherd his flock; but the rapacious miner, dis- emboweling the earth, comes to treat people as ores to be exploited. Whatever plausibility this thesis once pos- gessed has been eroding. It won't be believed by anyone who examines the career of lan Mac- Gregor, retired c.e.o. of AMAX: MacGregor was trained as a metallurgist in his native Scotland and his whole career has been in minerals. But in truth his career has been spent in foreseeing the needs of people, in reducing the costs of meeting those human needs, and in developing a managerial style that depended on teamwork and consensus, not on arbitrary power. Mac- Gregor's international reputation as an execu- is based more on his skill in human relations on engineering. His orientation toward group endeavors was established early. When a British company in- sisted on putting him in its research laboratory, he quit. "In a lab I would be working by myself. I felt more at home in a factory, working with people." As Britain turned to defense produc- tion, MacGregor, not yet thirty, was simulta- neously advising his government on tank design and running a plant with 2,500 employees. After Dunkirk, the British government sent him to Washington, one of a small group of ex- perts dealing with technical aspects of arms pur- chasing. The scope of his job quickly broadened; he had a hand in the formation of joint U.S.-Brit- ish policies of war production. By war's end he knew more about American industry than about British, and he decided to stay in the U.S. In 1957, Arthur Bunker, long head of Climax spending, the AMAX board forced him to sell AMAX engineers listen carefully to the objec- Molybdenum, tapped him to take charge of that half of the aluminum business to Mitsui. Alu- tions raised by environmental groups and ex- company's diversification program shortly be- max continued to flourish as a free-standing plain the company's problems clearly. A friendly fore the merger with American Metal Co. That company, and MacGregor loved working with agreement was reached under which AMAX was a recession year, but MacGregor was con- his Japanese partners. He says their devotion to built a ten-mile tunnel through the Continental vinced that the world demand for minerals and hard work appealed to his Calvinist background, Divide to avoid disfiguring the eastern slope, not fuels would continue to rise, and he made his and their decision-making by consensus was far from a national park. Still a very active lead- plans accordingly. similar to his own. "If you don't persuade your er of the International Chamber of Commerce, He put AMAX in the aluminum business, di- people, you haven't done anything. It's like heart he preaches partnership between the industri- versified its holdings in other metals, acquired transplants; they don't always work. If there is alized countries and those that have a long way huge coal deposits, and developed the Hender- a lack of compatibility in management attitudes to go. He fears that some less-developed coun- Mine, a molybdenum-ore body in Colora- you get rejection of the policy." tries are thwarting their own hopes of progi will approach its productive capacity this He maintains a close interest in the relations by punitive measures against multinationals in short, MacGregor was not only diver- of business to government and other segments When he stepped down at AMAX, he be- sifying, he was expanding aggressively. of society. When the Henderson Mine was in came an investment banker and is now a Worried by the pace of MacGregor's capital the planning stage, MacGregor insisted that busy partner at Lazard Frères. FORTUNE March 26, 1979 47 NE OF THE smartest, most successful venture capital- ists of modern times, Jack Carroll Massey placed three companies on the New York Stock Ex- change-the only person ever to ac- complish this. His most visible success was Ken- tucky Fried Chicken. It is already a part of American legend how he paid Colonel Harland Sanders a piddling $2 million for the company in 1964, took it public, turned it into a fast-food colos- sus, and sold it to Heublein in 1971 for $239 million. (The company has since become part of Donald Kendall's Pep- siCo.) In 1968, while still serving as chairman of Kentucky Fried, Massey and his physician, Thomas F. Frist, and Frist's son founded Hospital Corp. of America, today the largest chain of for- profit hospitals with annual revenues of $5 billion and profits around $175 million. His third Big Board company, Winners Corp., another restaurant chain, produces revenues exceeding $100 million, though it has lately been JACK C. MASSEY struggling. Massey is no stranger to struggle. (born: 1904) His father, a country lawyer from profits. Massey refused but offered to This venture Georgia, died when Jack was 4, and his find someone to buy the company. capitalist placed a mother had to scramble to raise her from the Colonel. "I want you to buy three children. Massey left home at it," the Colonel insisted and opened a record three companies 17, became a pharmacist, and at 25 drawer, consulting a horoscope to on the Big Board- bought a drugstore in Nashville. He confirm his judgment. Massey bought after he retired. not only kept the shop alive in the it and in league with his right-hand depths of the Depression, but also ex- man, John Y. Brown Jr. (later gover- panded it into a five-store chain. nor of Kentucky), built it into a nation- Massey transformed it into a leading In 1935 Massey sold the drugstores al institution. franchisee of the Wendy's restaurant and became a wholesale purveyor of His next triumph, Hospital Corp. of chain as well as the franchiser for a surgical supplies to hospitals- and phy; America, was "a tough business at the chain of 170 Victorian-style fast-food sicians. He worked 14 to 16 hours a beginning," Massey recalls. Buying restaurants called Mrs. Winner's day, every day, and prospered. Mas- and building hospitals required "tons" Chicken & Biscuits (named after no sey sold out to a subsidiary of the of capital, and the company kept meet- one in particular). Brunswick Corp. in 1961 for ing resistance from people in govern- Massey has taken more than a doz- $1,175,000 of Brunswick stock and, in ment who couldn't stomach the idea of en companies public and has provided his mid-50s, retired to Florida. Bore- profit-making hospitals. "Il was OK major financing for more than 30 that dom took him off the beach a few for M.D.s, druggists, and drug manu- remain privately held. He still gets a weeks later. "I went back to Nash- facturers to make money, but not for gleam in his eye when he gazes in the ville," he says, "and started looking for us," Massey comments bitterly. "We general direction of the New York a business to buy." became successful by doing things Stock Exchange. The favorite candi- A friend in Louisville introduced more efficiently than others did." date in his stable for Entry No. 4 on him to the eccentric Colonel Sanders, Winners Corp., Massey's record- the Big-Board is American Retirement already past 70, who took a shine to breaking third entry on the Big Board, Corp., a privately held, Nashville- Massey and asked him to / run Ken- had been a leasing company called Vol- based firm that owns or manages 16 tucky Fried Chicken Corp. for a gen- unteer Capital before he took it into retirement homes equipped with erous $100,000 salary and half, the the restaurant business 12 years ago.. nursing facilities. APRIL 13, 1987 FORTUNE 105 1979 FOUR LIVING LEADERS DAVID MACKENZIE OGILVY (born: 1911) Lessons of leadership can be learned in odd outbreak of war in 1914. David, a "dud" at Ox- A few years later, a London advertising agen- places. When David Ogilvy, at thirty-eight, ford, sought work in Paris, armed with a letter cy sent Ogilvy to New York to learn American founded a New York advertising agency, he had from his father to an old flame who occupied methods. He discovered market research, joined no clients and little experience in advertising or seven rooms in the Hotel Majestic. She coerced George Gallup's organization, and formed a life- in management. As Ogilvy & Mather rose rap- the management into adding Ogilvy to its bri- long conviction that the impact of ads could and idly toward its present rank as the world's fifth- gade of thirty-five cooks, led by a superb chef should be tested by surveys. During World War largest agency, he could, however, draw upon a named Pitard. There Ogilvy, standing erect by II, he worked for the British intelligence service rich and varied past as a Paris chef, a stove sales- a hot stove for ten hours a day six days a week, in Washington, then tried tobacco farming in man, a market researcher, an intelligence agent, discovered discipline-and sore feet. He also Pennsylvania. and a tobacco farmer. learned how standards of excellence are main- His advertising agency's first coup was on a He was born to opulence but hardly had a tained in an organization. Now and then, Pi- small account, Hathaway shirts. He wanted a chance to taste it; his father, a classical scholar tard himself would cook a dish to show how it picture with "story appeal." On the way to a pho- turned London stockbroker, was ruined by the should be done. tographer's studio, he stopped at a drugstore, bought an eye patch, slipped it on the model, and lo, there was the Man in the Hathaway Shirt, who is still going strong thirty years later. Per- haps his most famous headline was: "At Sixty Miles an Hour the Loudest Noise in This New Rolls-Royce Comes From the Ticking of the Electric Clock." Ogilvy, however, did not depend on tar-out lustrations and cute headlines. He espoused "long copy," an informative explanation of the product's virtues. He would carry home three briefcases to study the business of clients and prospective clients. Competitors minuted his style. He shitted the basis of agency compen- sation from a percentage of billings to negoti- ated fees. He transformed O.&M. from .1 "boutique" agency handling luxury items torone successful 111 mass marketing, He set up a 11. tem of coditying the agency's decumulated knowledge of what works and what doesn't work in advertising. Ogilvy thinks the "creative" process IS seated in the unconscious, but that "nothing is more dangerous than an ignorant unconscious." So facts, thousands of facts. are needed. The rads must then be "pushed down" (gesturing from head to torso) and the conscious mind must de- velop "telephone connections" with the uncon- scious (on long country walks, for instance). Most businessmen, he believes, try to find new ideas by a too-direct reliance on rationality. He helped his most effective colleagues ac- quire stock in the agency, diluting his own share. Still, when Ogilvy & Mather went public in 1966, he held 14.8 percent of the stock. worth $3.5 million. Today, he owns 3.3 percent, worth $2.8 million. He stepped down as c.e.o. in 197 and moved to a château in France, but last yea (like Chef Pitard emerging from his office to cook a duck) Ogilvy took charge of the agency's German branch. 1984 HONORS T o CALL SI RAMO a great businessman does him only partial Japanese scientists who visited his lab before the war inquiring about justice. A brilliant scientist, engineer, and entrepreneur, he what later became radar. built Hughes Aircraft Corp. into a major defense contractor and then In 1946 Ramo jumped to Hughes Aircraft, then a moribund opera- helped start two FORTUNE 500 companies-TRW and Bunker Ramo. tion with $2 million in annual revenues. As chief of operations, he He served as chief scientist of the intercontinental ballistic missile recruited the cream of America's scientists and turned the company program during the Eisenhower Administration, into a leading producer of electronic weapons sys- and has been a science adviser to other Presidents SIMON tems, most notably air-to-air missiles. Frustrated by as well. He has written nearly a dozen books, rang- RAMO Howard Hughes's management-or lack of it- ing from the esoterically technical to a witty volume Ramo and the company's research chief, Dean on tennis. He is also an accomplished violinist-the (born: 1913) Wooldridge, walked out and started their own elec- proud owner of a Guarnerius del Gesu- and if nec- tronics company in 1953, with backing from Thomp- A gabby Renaissance essary could make a living playing in a symphony son Products, a manufacturer of auto and air- man was a creative orchestra. craft parts. The Air Force promptly asked Ramo- Understandably, Ramo is not the most modest force in three big, Wooldridge Co. to coordinate the ICBM project. man in the world. He loves to talk, especially about high-tech companies. The two proprietors merged their company with himself, but his garrulous egotism is balanced by a Thompson Products in 1958 to form Thompson- dry sense of humor. As a fund-raiser for his alma Ramo-Wooldridge-since renamed TRW and today mater, Caltech, he once visited fellow industrialist Norton Simon and an industrial giant with more than $5 billion in revenues. Wooldridge proposed that they share the cost of a new building, with Simon con- left to do independent research, but Ramo stayed on as vice chairman tributing 99%. "If you don't mind having your name first," Ramo said, until 1978, developing long-range strategy. He pushed TRW more "we could call it the Simon Ramo Building." aggressively into rapidly expanding foreign markets, and got the com- Born in Salt Lake City. the son of Lithuanian immigrants who pany into the oil service business and other energy ventures. owned a clothing store, Ramo went to work for General Electric in In' 1963 Ramo reorganized TRW's fledgling computer operation 1936 after earning his Ph.D. in engineering and physics. He became a with financial backing from George Bunker of Martin Marietta. leading expert on microwaves and won 25 patents before he turned Ramo served as president of Bunker Ramo until 1967, when it was 30. "I personally won the war with Japan," he deadpans, explaining spun off. Its revenues rose to nearly $500 million before Allied Corp. that he used "my skill with doubletalk" to confuse a delegation of bought it in 1981. PHOTOGRAPH BY ELIZABETH ZESCHIN APRIL 2, 1984 FORTUNE 109 CHARLES KEMMONS WILSON (born: 1913) During the first few decades of their love affair with the open road, Americans made do with astonishingly primitive lodgings. Kemmons Wilson got a taste of them in 1951 when he took his wife and their five children by station wagon from their home in Memphis to see the sights of Washington, D.C. But what made "my Scottish blood boil," he recalls, was that the motels charged $2 a head for kids even though they were bunking in the same room as their parents. "This isn't fair!" he ranted to his wife. "I'm going back and build a chain of motels, and we'll never charge extra for children." Dorothy Wilson just chuckled, but Kem- mons was dead serious. A year later he opened the first Holiday Inn, named for a Bing Crosby movie of that title. Within 18 months he built three more to cover all four main approaches to Memphis. All had huge marquees, patterned after the seven movie theaters Wilson owned in several southern states. All had air conditioning, Will Mclntyre television, 24-hour phone service in every room, ice and soft-drink machines in the halls, a swimming pool just outside, and doctors, dentists, baby-sitters, and clergy- A once-unhappy traveler men on call. "I put into Holiday Inns what I like," he observed, "and I think the pub- built the world's lic will like what I like." When the inspiration hit him, Wilson largest lodging chain. was already a seasoned entrepreneur who had been hardened by early poverty. His father died when Kemmons was 9 months 250 cigarette machines plus a supply of ciation of Homebuilders, who had the old, and he doted on his mother, Ruby, cigarettes with six postdated checks for contacts and the financial expertise to less than five feet tall and nicknamed $10,000 each. "I robbed those machines for build a franchised network. They smashed "Doll," who supported her only child with quarters three or four times a day," he re- the competition, transformed the indus- a series of low-paying jobs. "My mother calls, "and all the checks cleared the bank." try, and built the world's largest lodging instilled in me the thought that I could do A few years later, when Wilson found he chain, which now has 1,750 establish- anything in the world I wanted to do, be- could borrow $6,500 against a home for ments in all 50 states and on every conti- cause I was her son," Wilson says, his Doll that he had built for $1,700, new hori- nent but Antarctica. By the time Wilson voice quavering. zons beckoned. "I realized this was the stepped aside in 1979, his company had When Doll got sick, Wilson dropped out kind of business I wanted to be in for the branched into casinos, bus transportation, of high school and hit the streets. He rest of my life." and steamship service, and its annual rev- bought a $50 popcorn machine with noth- He spent the war years as a pilot, thread- enues exceeded $1 billion. Still restlessly ing down and $1 a week, installed it in a ing the Himalayan passes from Dum Dum energetic, addicted to junk food, his fam- Memphis theater, and brought home $30 a to Shabru, the takeoff point for the cargo ily, and the American dream, Wilson says, week. He bought pinball machines, be- flights over the Hump to China. Already a "I'm probably the happiest man you ever came a jukebox distributor, and even successful builder when he put up the first knew because I've always done exactly bought an old airplane, charging a dollar a Holiday Inns, he took them national by what I've wanted to do, everything ride to rural townsfolk. In his most daring linking up with Wallace Johnson, a friend that my money and my credit would gamble of those early years, he purchased and former director of the National Asso- let me do." FORTUNE March 22, 1982 105

nara / coll_gb-spe / doc

Junior Achievement National Business Leadership Conference 3/16/89 [OA 6347] [2]

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collections	Records of the White House Office of Speechwriting (George H. W. Bush Administration) Speech Backup Chronological Files
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