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Originally Processed With FOIA(s): FOIA Number: S S FOIA MARKER This is not a textual record. This is used as an administrative marker by the George Bush Presidential Library Staff. Record Group/Collection: George H.W. Bush Presidential Records Collection/Office of Origin: Speechwriting, White House Office of Series: Speech File Backup Files Subseries: Chron File, 1989-1993 OA/ID Number: 13707 Folder ID Number: 13707-008 Folder Title: Academy of Television Arts and Sciences 3/2/90 [OA 6854] Stack: Row: Section: Shelf: Position: G 26 19 6 6 PRESIDENT GEORGE BUSH FORUM BREAKFAST DAIS INVITATION LIST MARCH 2, 1990 academy of Tvants + sunces JOHN J. AGOGLIA Executive Vice President Business Affairs, NBC-TV Executive Vice President NBC Productions Room 214 3000 West Alameda Avenue Burbank, CA 91523 818 840-3833/Direct ROGER AILES President Ailes Communications, Inc. 440 Park Avenue South New York, NY 10016 212 685-8400 JEFFREY BARBAKOW Chairman & C.E.O. MGM/UA Communications Co. Suite 900 450 North Roxbury Drive Beverly Hills, CA 90210 213 281-4140/Direct KEN BARUN Vice President, Executive Director Ronald McDonald Children's Charities McDonald's Plaza Oak Brook, Illinois 60521 708 575-7048 maybe Creative Haber Artist Agency Bill JEFF BERG Chairman & C.E.O. International Creative Management 8899 Beverly Blvd. Los Angeles, CA 90048 213 550-4205 STEVEN BOCHCO Executive Producer Steven Bochco Productions 20th Century Fox P.O. Box 900 Beverly Hills, CA 90213 213 203-1711/Asst: Barbara PO4 AI* M499:60 06 20. 02.00 -2- NORMAN BROKAW 213 273-2060 President & C.E.O. The William Morris Agency 151 El Camino Drive Beverly Hills, CA 90212 213 859-4206/Asst: Renee STEPHEN J. CANNELL Chief Executive Officer Stephen J. Cannell Productions 7083 Hollywood Blvd. Hollywood, CA 90028 213 465-5800 MARCY CARSEY Executive Producer Carsey-Werner Productions 4024 Radford Avenue Building 3 Studio City, CA 818 760-5148/Direct J. NICHOLAS COUNTER III President Alliance of Motion Picture Television Producers 14144 Ventura Blvd. Sherman Oaks, CA 91423 818 995-3600/Asst: June ROBERT A. DALY Chairman of the Board & C.E.O. Warner Bros., Inc. 4000 Warner Blvd. Burbank, CA 91522 818 954-6290/Direct SUZANNE de PASSE President Motown Productions 345 Maple Drive Suite 235 Beverly Hills, CA 90210 213 281-2675/Direct BARRY DILLER Chairman of the Board & C.E.O. Twentieth Century Fox Film Corporation Box 900 Beverly Hills, CA 90213 213 208-1533/Direct POS M499:60 06 20. 02. -3- ROY DISNEY Vice Chairman of the Board of Directors The Walt Disney Company 500 South Buena Vista St. Burbank, CA 91521 818 560-1990 MICHAEL EISNER Chairman & C.E.O. The Walt Disney Company 500 South Buena Vista St. Burbank, CA 91521 818 846-0268/ Direct, Assistant: Lucille JEAN FIRSTENBERG Director American Film Institute P.O. Box 27999 2021 North Western Avenue Los Angeles, CA 90027 213 856-7600 REED FARRELL President American Federation of Television & Radio Artists 307 North Michigan Suite 312 Chicago, Illinois 60601 312 372-8081 RICHARD A. FRANK President Walt Disney Studios Animation Bldg. 3G4 500 South Buena Vista St. Burbank, CA 91521 818 840-6520/Direct LEONARD H. GOLDENSON Chairman Emeritus ABC, Inc. 77 West 66th St. New York, NY 10023 212 456-7018 BARRY GORDON President Screen Actors Guild 7065 Hollywood Blvd. Hollywood, CA 90028-6065 213 856-6641/Direct POS AI* 06 20. 02. -4- PETER GUBER Chairman & C.E.O. Columbia Pictures Entertainment 3400 Riverside Drive Columbia Plaza East, Rm. 130 Burbank, CA 91505 818 972-7200/Direct, Secretary: Talia ARTHUR HILLER President Directorsa Guild of America DGA 7920 Sunset Blvd. Los Angeles, CA 90046 213 289-2011 ROBERT IGER President ABC Entertainment 2040 Avenue of the Stars Los Angeles, CA 90067 213 557-6400/Direct JAMIE KELLNER President & C.O.O. Fox Broadcasting Company P.O. Box 900 Beverly Hills, CA 90213 213 203-3473/Direct MICHAEL KING President & C.E.O. Kingworld Productions 12400 Wilshire Blvd. Suite 1200 Los Angeles, CA 90025 213 826-1108/Asst: Sheila GEORGE KIRGO President Writers Guild of America 6PM 8955 Beverly Blvd. Los Angeles, CA 90048 213 550-1000 JERRY LEIDER c/o O.T.M.L. 500 South Sepulveda Suite 500 Los Angeles, CA 90049 213 471-9300 POP AI* 06 '02 '20 -5- MARGARET LOESCH President & C.E.O. Marvel Productions 4640 Lankershim Blvd. Suite 600 North Hollywood, CA 91602 818 769-0400 KARL MALDEN President The Academy of Motion Pictures Arts & Sciences 8945 Wilshire Blvd. Beverly Hills, CA 90211 213 278-8990 JOHN MALONE President & C.E.O. Telecommunications, Inc. 5630 terminal Annex Denver, CO 80217 303 721-5207 FRANK MANCUSO Chairman of the Board & C.E.O. Paramount Pictures Corporation 5555 Melrose Avenue Los Angeles, CA 90038 213 468-5333 212 373-7333 213 469-8513 MICHAEL MEDAVOY Executive Vice President Orion Pictures Corporation 1888 East Century Park East Suite 700 Los Angeles, CA 90067 213 282-0550 MICHAEL OVITZ President Creative Artists Agency 1888 Century Park East 14th Floor Los Angeles, CA 90067 213 277-4545 JON PETERS Chairman Columbia Pictures Entertainment 3400 Riverside Dr. Columbia Plaza East, Rm. 132 Burbank, CA 91505 818 972-7300/Asst: Lorraine POB ЛӀ* 06 20.00 20 -6- MARIAN REES President Marian Rees & Associates, Inc. 4125 Radford Avenue Studio City, CA 91604 818 506-5599 ELTON RULE Chairman RP Companies, Inc. 2020 Avenue of the Stars Suite 350 Los Angeles, CA 90069 213 557-0200 JEFF SAGANSKY President CBS Entertainment Suite 343 7800 Beverly Blvd. Los Angeles, CA 90038 213 852-2828 SIDNEY SHEINBERG President & C.E.O. MCA, Inc. 100 Universal City Plaza Universal City, CA 91608 777-1000 818 777-2956/Direct AARON SPELLING Chairman & C.E.O. Aaron Spelling Productions P.O. Box 60257 Los Angeles, CA 90060 213 850-2413 ToM TANNENBAUM President Viacom Productions 10 Universal City Plaza 32nd Floor Universal City, CA 91608 818 505-7500 BRANDON TARTIKOFF President NBC Entertainment Room 214 3000 West Alameda Avenue Burbank, CA 91523 818 840-4444 PO9 AL* Wa99:50 06 20. 02. -7- ROBERT (TED) TURNER C.E.O. Turner Broadcasting One CNN Center Box 105366 Atlanta, Georgia 30348 404 827-1700 JACK VALENTE President & C.E.O. Motion Picture Association of America, Inc. 1600 Eye Street N.W. Washington, D.C. 20006 212 298-1966 JERRY WEINTRAUB C.E.O. Weintraub Entertainment Group 11111 Santa Monica Blvd. 20th Floor Los Angeles, CA 90025 213 477-8900 P10 AI* Ma99:50 06 '02 '20 SENT BY:Drug Plcy:Public Affrs: 2-20-90 ; 3:26PM ; 2026732834-> 2024566218:# 1 OFFICE OF NATIONAL DRUG CONTROL POLICY EXECUTIVE OFFICE OF THE PRESIDENT Washington, D.C. 20500 DATE: 2/20/90 TO: PEGGY DOOLEY FAX #: 456-6218 FROM: PETER WEHNER ONDCP (phone: 673-2536) NUMBER OF PAGES 16 (INCLUDING COVER) : COMMENTS: COVERAGE OF DIRECTOR BENNETT'S TRIP TO HOLLYWOOD, AND BACKGROUND ON HOLLYWOOD'S EFFORTS IN THE WAR ON DRUGS. SENT BY:Drug Plcy:Public Affrs; 2-20-90 ; 3:26PM : 2026732834- 2024566218:# 2 LOS ANGELES TIMES OCT 2 4 1989 Hollywood Gets a Drug Exhortation By DAVID FURRELL members of the Academy of Tolevision and IUDY PASTERNAK TIME STATE WRITERS B Arts and Sciences, including the presidents and top executives of all three major networks and several top TV National drug czar William J. Bennott production companies. made an unusual pitch to Hollyween's "There are some communities in antertainment loaders on Monday = join America today that are Hterally getting the was on narcotics. dramatically the hell pounded out of them from [the] comparing drug above in Los Angeice to aftershocks." the destruction of the Northern Bennett appeared to be referring to California earthquake. widespread reports that problems related "We've all been seeing the newscases to Blicit drugs are new being experienced about the earthquake. the epicenter up in in big cities. suburbs and farm towns San Jone." Benness said. "This area. Los alike across the country. Angeles, may be the spicenter of a disaster inflicted by man on man. In the brief buncheon speech at the X Beverly Hilton hotel, Bennett praised "T'm sure many of you in this studence the television Industry for eliminating have soon the tall on many Individuals," much of the "glamorising" of drug abuse. / Lee Angeles These Bennett, President Bush's policy director He challenged the industry in ant the U.S. drug entr William J. Bennett. for drug enforcement. tald about 400 PLEASE CALL IF YOU WOULD LIKE COPY MAILED JOEKENNUDY / few Angeles Times Libertarian Party members protest William Bennett's war on drugs. 1/24/17 SENT BY:Drug Plcy:Public Affrs; 2-20-90 ; 3:27PM 2026732834- 2024566218:# 3 Continued box III anti-drug manage to trouble spots and good families ware failing into M the and be criti- creck." be said. "There was creak come anti-drug compaigns everywhere." Line facture actors or professional But Richard Frank, president of aibletes texting thair own victories Walt Disney Studios and founder of over substance abuse. Such class- the meademy's S-year-old cam- phigna, Bannett said, send the paign. against drug abuse, and wrong theouge-that youngsters, Bennett's purpose was mostly to be too, can become booked on drugs "& chosrleader and encourage is to and eventually conquer the prob- do more" Frank said television Mate, executives are already developing "That's a very risky message," 8 plan of setion that will become in mid. "We need to pair those more visible in coming months. [scamples] with examples of people "We have made strides," Frank who don't recover. Kids need to # said "Hollywood has cleaned up its more burnout cases" to televised act. The best thing [Bennett] did anti-drug manages. was focus sitention on the issue Bennett strensed the anriounces again." of the drug problem in the inner- Frank, who Invited Bennett to address, the orheols and in communi- the luncheon, said the academy to the where Intreasing numbers of putting together a half-hour. ani- bubles are being hern with coosine addictions. Ee also met privately mated anti-drug cartoon that is after the speech with a handful of top-ranking TV executives, a ass- expected to air.on more than 750 television stations early name year alon that lasted about half an hour. in the United States and Canada. But, even in the closed session, All three networks plan to show he stopped abort of recommending the children's program and Satun- any specifie plan of action for day morning in February or March. Hollywood. leaving enme Nataners said Jim Loper, the academy's disappointed, executive director. Independent was barically looking for him stations will also air the program. to give scepe guidelines or the and more than 300,000 videocas- format lice a show, or even slap DE settes will later be distributed to on the with a bit for gloelfying schools and libraries, he said. drug," said Jim Marra television "The story line is still being advartising coordinator for the worked our. Loper said. but car- Hollywood Reporter. teen characters popular with chil- Vince DI Persia, an independent dren will be featured. McDonald's Simmaker who has done & docu- and the Ronald McDonald Founds- mantary on the creck secsine tion. the 3.M Co. and Disney un- problem among youngeter's in Palm derwrote the $1-million project, for Beach County, Pla. complained which animation houses donated that Dennett's emphasis on the their services. Loper said. inner-chy seemed misguided. "It's outdated rhetoric." mid D Persic, whose documentary. "Crock USA: County Under Slege, to scheduled to air on Home Box Office on Nov. 10. IN Public and as 45-minite Birn will illustrate that even teen-agare to middle- and upper-class STOR are suffering greatly from creck addiction. "In Palm Beach County, I found that kide from good schools 5017 LOS ANGELES TIMES OCT 2 4 1989 ON THE RECORD B.1 "We've all been seeing the news- casts about the earthquake, the epicentor up In San Jose. This area, Los Angeles, may be the opicenter of a disaster Inflicted by man on man." . -National drug cmr William & talling on leaders of the entertainment 5 dustry Monday to svoid glamofizing drug abuse. 81 SENT BY:Drug Plcy:Public Affrs; 2-20-90 ; 3:28PM ; 2026732834- 2024566218;# 5 Tues., Oct. 24, 1989 Drug Czar Bennett Denies Desire To Affect Content By BRIAN LOWRY White House national drug con- press down on all points simultane- trol policy director AVilliam Bonnett ously" in the fight against drugs. met privately with entertainment in- Among those questioning the dustry leaders in Los Angeles drug car during a q&s session was yesterday following an address to sctor Ben Verson. who wondered the Academy of Television Arts & what more celebrities could do to Sciences forum luncheon at the promote antidrug programs. Ben- Beverly Hilton Hotel. nett didn't offer any specific sug- Bennett told reporters at the gestions. luncheon that he had no specific Bennett did laud the Academy's agenda for the meeting, charac- previous antidrug efforts. including terizing it easentially as an informal plans for a half-hour animated spe- exchange of ideas. cial to be simulcest on all three not- Taking 8 conciliatory approach in works in early 1990 (Daily Variety, his luncheon remarks. Bennett said Sept. 14). he had no desire to interfere with programming content to promote an antidrug message while using the recent Bay Area earthquake as an analogy to call Los Angeles "the epicenter of 4 disaster wreaked by man on man" in terms of the flow and use of illegal drugs, Bennett added that while casuel drug use is on the wane. addicted use has Increased, and though be applauded a "sobriary chic" that's begun to crop up among the at- fluent. he suggested its reach is limited. "For every Hollywood and Beverly Hills. there is a Watts," he asid. As for dealing with casuel users Bennett - who has called for re- criminalization of marijuana in California - echood the adminis- tration line that it's necessary "to 534 P02 07150 68. 2 100 SENT BY:Drug Plcy:Public Affrs; 2-20-90 ; 3:28PM 2026732834- 2024566218;# 6 THE HOLLYWOOD REPORTER. OCTOBER 24, 1989 Drug czar to TV: Don't get lax My LIMIT MORAES drug use prevails. Drug our Willi: Fl Bennett urged TV executives to keep up anti-drug Bennetz implied that the enter- efforts. warning them not to to become tainment industry has a special to. complacent in the face of recent sponsibility to work against drug news reports that drug use is becom- abuse because it is based in Los An- ing unfashionable, geles. which be said "may be the Citing reports that drug use is epicenter of the moral disaster. the "back in the closer" in certain air- social disaster of drugs." cles, including the entertainment in- He criticized the way drug use in dustry, Bennett told those gathered America has been covered by above at Monday's Academy of Television divisions. saying that nightly news Arta & Sciences' forum luncheon reports "give out the message that that "for every Hollywood and Beve most Inner-city blacks either do or sell drugs." arly Hills. there is a Watte," where continued on page 138 Drug czar "rarely sees $ favorable depletion of drugs on television." continued from page 3 - He singled out the TV academy's "Most don't," he said, adding that upcoming animated anti-drug upo- the spotlight given to those who do clai. which will be simulast on 750 underours the efforts of citizens who stations across the United States and do not use or sell drugs. Canada in early 1990. calling it During a Q&A session. Ben Verson "good and sound." - who participates in Calebrities for a He said the challenge for the in- Drug-Free America - challenged dustry will be how to be "less forgiv- Bennett's exisision of public service ing of drug use" without "failing into anti-drug spots fearuring calebrities the trap of presching and with known drug habita. sermonizing." Bennett maintained that anti- However, be took great pains at drug messages, from calabrities and the outset of his speech to REY, "I do athletes who have publicted their not come to the academy to tail you drug problems. can send the mes- what you should do or my about sage: "You can do drugs and be OK drugs. That is your business. I am like me." not a cultural commissar. We don't Bennett said viewers would be bet- have one here, thank God." ter served with public service mes- Following his brief speech and the sages "of people who use and never Q&A period, & closely guarded Ben- made it back OUL" nett was hustled into a closed-door "They need to ⑉ more burnous session with TV executives who had cases," he mid. been sented on the luncheon dais. Bennett applauded the TV Indus- That session lasted about 25 try for its efforts to date, saying be minutes. 534 P03 77:50 68. FE 100 2024566218:# 7 USA TODAY JUN 23 1989 Hollywood plans starring role in drug war 2026732834- By Jack Kelley Disney "We cen't tell writers what to USA TODAY Network and infle execu- for levers," myo Cannell 1 P.AL Adds TV producer Stephen write, but B can educate tives are seguinting jelms J. Connell: my programming w re- "Our responsibility Hellywood plans to take the Age vestures targeting ages HL is to show the effects of drug give out of drug - in a new A Cash averds are being William use, not to of the Academy of offensive in war - drugs. fored by the academy to firm plans a 1 trip to further $ Television Arts and Sciences. Print producing the beat Common to Hollywead bis leg 21 Jump Street, Wisegary liddle show, TV serves will- a First print: a and - will earry stron- full done of sati-drug Deadltos: Sept. L ent and producers will brend- the ger sati-drug themes. the of Mary- with Producers and writers my lead cut milding themes this fall. Les Blue, Among Hollywood's plans: their Saturday marning É "Hollywood is ready and re- they'll police themselves a Bengett recently com- Drug experts will visit courteny of The drow not ceptire and we have an abil- prench - the Can- to USA for studion this fall to review TODAY, Partnership gation," says Richard Frank, of drags. Synood's not scripts and offer advice. ready (to "The attitude is Drugs are with drugs) in prime time." SENT BY:Drug Plcy:Public Affrs; 2-20-90 ; 3:29PM ; Stepher J. Cannell John Agoglia 414 among workers on St mon & Stmon, The tainment industry, It's HOLLYWOOD'S DRUG BAD Dukes of Hazzard clear that If in 1989 the and other shows. drug monkey hasn't In a 1984 Screen completely climbed off Actors Guild survey of Hollywood's back, 11 is 37 stuntwomen, 22 at least taking pains to said they had been of- hide its face-on the fered drugs on sets or screen and off. locations. An LAPD "What cocaine use task force, formed to there still is has defi- Investigate drugs and nitely gone back in the Tony drug dealing in the ear- closet," says Mark tertalument industry, Locher, head of public- made 65 arrests to ity for the Screen Ac- one year, including tors Guild. "People may that of Dan Haggerty, still do it, but nobody star of The Life and is proud of it anymore." 2026732834-> Times of Grizzly "Cocatne is a fallen NOW? Adams, who was "had a love-hate star," says psychothera- found guilty an one pist Allan Rosenthal, a count of selling CO- relationship with founder of Cocatine caine to police offi- cocaine.!could Anonymous and former cers. NBC News aired husband of actress bathe Heather Thomas, who a report on alleged sales of drugs in the was herself at one time commissary at NBC's gripped by cocaine at- own Burbank studio. diction. "In terms of More recent casual- numbers, I don't think ties: Drew Barrymore chemical-dependency and Ally Sheedy spent problems are any less time in drug-rebabilit- now than they were five tation centers this year, Sheedy for ad- years ago in the indus- try. What has changed is that it's less By Gordon Dillow diction to prescription drugs and Drew, Last fall, a TV cop got busted-fer real. months in prison after pleading guilty 14, for drug abuse and alcoholism. accepted. less cool, less htp to do co- caine as openly as before." Howard Rollins Jr., who plays Det. Vir- to taking 1.3 camees of cocalne into Todd Bridges, a former child star on Drug Plcy:Public Affrs; 2-20-90 3:29PM of Tibbs On NBC's in the Heat of the England: Anthony Perkins also pleaded Diff 'rent Strokes who said be later be- Jan-Michael Vfncent's career in thus Night. pleaded guilty to possession of guilty in England to bringing to mart- came a 14-gram-a-day cocaine user, and television spans almost 20 years. cocative and driving while interdicated juana and LSD; Linda Blair pleaded was charged with attempted murder in His starring roles range from "Tribes," after Louislana police stopped him for guilty to a misdemeanor charge of con- a shooting, during which Bridges, ac- a 1970 "hipple-goes-to-Marine-boot- speeding. As part of his spiracy to possess co- cording to his attorney. was under the calne in Florida: pro- Influence of cocaine. His case is still camp" TV-movie, to the high-tech TV punishment, Rollins series Atrusolf. Now be is 45, and the ducer Robert Evans pending. agreed to make an anti- face that once was inevitably described drug video. pleaded guilty to co- And on and on and on. Clearly, Hol- Hollywood's drug lywood has had a drug problem. No, as "boyish" shows some heavy mileage. caine possession to Drugs and alcohol can do that. casualty list is long: New York. that's not quite strong enough. Actually, By the time cocatine hit Hollywood John Belusht, dead of In 1981, Congress Hollywood has had a monkey the size in carnest in the mid-to-fate 70a, Vin- a cocaine-beroin over- held hearings in LA on of King Kong on its back. cent was a prime candidate for it. He dose. Richard Pryer, se- drug use in Hollywood. And yet. in Hollywood, like every- was already a star, with a house in In 1984, the Los Ange- where clse, things change-only faster. verely burned while fashionable Malibu and all the freedom, freebasing cocaine. Sta- les Police Department Attitudes, people and styles change. money and friends that stars always And based on more than 70 interviews cy Keach, TV's Mike launched an investiga- have. Cocaine was very much a part Hammer, spent six alounder of tim of drug dealing with people at every level of the enter- of that scene. "It was very chie to Coceine Anon TV GUIDE AUGUST 19. 1989 5 4 constituted have your little vial of coke," Vincent using up to a quart a day of the stuff." recalls. "And more and more people Vincent did not handle any of it well. not going to get strung out, addicted. sonally, don't roll the waters with depic- seemed to have M-openly. You'd come There were a number of incidents. in- He's sure of that. And he'll probably tions of drug use that aren't obviously in and sit at somebody's desk, and quit. Someday. cluding a year's probation for mart- negative. 2024566218:# Nevertheless, the fact that he uses they'd take their little bottle out and Juana possession to 1980. a 1983 con- Today, consetously or not, the mes- put you out some lines (of cocaine) on cocatne worries htm. Terrifies him, in viction for drunk driving and a fight sage is even more instatent. Last sea- fact. It's not because be thinks hell a glass table. When It first started in a bar. son, NBC's My Two Dads and ABC's in Hollywood, 1 think it was marketed Meanwhile, the attitude to Hollywood be busted. He usually buys one-eighth Growing Pains each aired episodes il- of an ounce, about three-and-a-half that way as very elite, expensive-il was changing. While drug use and hard lustrating the perils of teenage drinking. was a status thing. It was passed out drinking by someone like Vincent once grams-an "eight ball" in retail drug Fox's 21 Jump Street showed a popu- like cigars. parfance-for about 8200 from a friend It got to be at one point may have been winked at, or at least lar high-school student overdosing on who is not connected with the entertain- tolerated, by the decision-makers in the cocatoe. And this season, CBS's Tour ment industry. industry, a consensus was emerging of Duty plans to show one of Its regu- that people locked in chemical depend- No, what worries the young executive lans getting hooked on drugs. is that somehow his bosses will find ency were bad news. Vincent included. In addition, the television academy out he's a user, an unrepentant user. Suddenly, people who were too has an anti-substance-abuse task force That would be a disaster. It could cost openly identified with drugs found that that hopes to convince TV scriptwriters him everything--bis job first, then his 2026732834- their phones weren't ringing as often and producers to broaden the anti-drug lugely expensive house in the hills as before. "You can get blackballed," themes in their shows this fall, particu- Vincent says. 7 came very close to the overlooking LA, his Porsche and every- larly those that reach teenagers. edge of that." thing else that goes with his six-figure But the anti-drug image has already salary. Last year, Vincent finally enrolled in taken over OR screen. T Just don't see a medical chemical-dependency treat- "There's no official policy on it." be the casual depiction of drug and alcohol ment program in South Africa. He says says. "But the reality is that If you're use anymore." says Richard Frank, for- thought to be a user-and there's not he's been drug-free and sober ever mer president of the television academy really much of a distinction DOW be- since. Does be miss drinking and and current head of Walt Disney Stu- drug? "I don't think about that stuff tween a user and an addict-you could dios. T think people have really been embarrass the company. You're a risk. sensitized to it." anymore." be says. "I've done my ration for life." Oh, they might refer you to a rehab And what of the use of drugs behind program, they might act understanding. the camera? That, of course, is not 80 that whole crews I worked with were But essentially you're off the track. Even people who still use cocaine ac- easy to measure. Tom Kenny to director using it, on everything I worked on. It knowledge that things just aren't what "That's not to say that people don't of Studio 12, an LA. substance-sbuse was that much involved in the bust- still do ft. tase drugs). As you know, I they used to be. treatment center founded by the Motion ness." do. But nobody over talks about it. It's "There's a tremendous difference in Picture and Television Fund. "When we So Vincent did cocaine, quite a bit the way cocaine is viewed between now never done publicly. never in groups. started (In 1981)," he says, "we had a of it, he admits. It had a certato seduc- and six or seven years ago," a young Too dangerous. Career dangerous." real serious [cocalne] problem in this BY:Drug Plcy:Public Affrs; 2-20-90 3:30PM tive quality. "I had a love-hate relation- network-TV executive says. "Back then industry." Yet at one meeting Kenny ship with cocaine," Vincent says. "I Has this apparent change in atttinde It WAS glamorous, fun, hip, cool. When held, only 14 people showed up. "No could just loathe it, and at the same behind the screen changed what ap- it was still relatively new. It was consid- one knew the extent of the prob- time I had some really good times with pears on the screen? Definitely. In fact, ered nonaddicting, a great way to have it. People were doing it, and it was a fun, assuming you could afford it. Now that 19 the most obvious change of all. In 1986, the Academy of Television "1 know few real social thing and I can't say that I that's changed because it's been around didn't enjoy those times. But other Arts and Sciences sponsored a sub- long enough for people to see what it stance-abuse conference at which enterta times rd say, What devil introduced is, firsthand. Now it's all negative. Now this stuff?" coke is addicting, health-ruining, home- guidelines for the depiction of drug and Vincent's particular problem with DO- alcohol use on TV were suggested. The announced n wrecking and, worst of all, career- caine, one that cocatne-dependency spe- bottom line was that any drug use wreeking." shown on the screen should be de- clailsts say is extremely common, was Is this simply moralizing or wishful that it contributed to, even encouraged, thinking by RIL anti-drug crusader? picted as bringing about negative conse- quences for the user. a parallel dependency on the oldest Hardly. Because this young executive drug of all-alcohol. There were no heavy-handed at- still uses cocaine. it's a weekend thing "Drinking was the thing that I really he says, "strictly rec"-recreational- tempts at censorabip, but the message to Industry decision-makers was: re- had to deal with," Vincent says. "I was something be can keep control of. He's gardless of how you feel about it per- 6 TV GUESE AUGUST IS. 1888 continued lem. Now, in 1989, we're getting 60,000 writer. "It's for black kids in South Ing roots are to in- THE SOOPS 2024566218:#10 visits a year"-that is, more than a thou- Central [LA's ghetto area), not stars provisational then- sand people attending meetings every in the Hollywood hills." Elitist? Sure. A$13,000 ter, where she haned week. Even 80, says Kenny, drug usage But Hollywood has always been eltttst to perfection several in Hollywood today "Is not as had" as and probably always will be. It was seven years ago. "It's still serious. or Week characters. There was Mrs. Marv Menden- but It has leveled off." So now the fashion has shifted. "Admit- hall, the wife of a CPA. What caused the change? As Kenny ting that you had a habit and now as an Actress? There was Dat Dun- sees it. it's partly attitude. "Now with you're over it is very in." says a network can, a facing film star so much publicity." he says, "you can't employee. "It's the new sobrtety'." from the late 140a. And there me "the be dishing out cocatne on a platter at There's an ever-lengthening list of Hollywood High Girl." a Hollywood party. It's too deleterious stars who have publicly admitted past McChung had a previous life, before to your health. Your career health." drug use and joined the anti-drug band- Improv, as a broadcaster for the public- There is also an inberent bias against wagon. But Cocaine Anonymous foun- radio affiliate to her hometown, Kansas cocaine use among people who have der Allan Rosentbal warns, "E know a City, Mo., following graduation from the used the drug and seen what It can few entertainers who've announced University of Missouri and a master's 2026732834- do. Kenny says. It's sort of like the publicly that they're sober, but they're degree in communications from ex-cigarette-smoker syndrome. "Every not. For some It was a case of backsitd- Syracuse University. time a person cleans up. he then sur- ing. and for some It was bull--------- from McChing was opending every vacation rounds hemself with sober [non-drug the start." in San Francisco with her brother, an using] people." says Kenny. "It's a dom- "It's not a good time to be a "loadie," improv actor there, One evening, she too effect." whether you're to Hollywood or Wash- was plucked from the andtence and Ington. D.C., or Wall Street," says a suc- asked to participate. "I said okay. and Former users and nomusers alike can cessful TV screenwriter. "Maybe the I got a response, and I thought it W&S also testify to the fact that, over the problem is still bigger out there than remarkable that you could just make long term, cocalne doesn't make you It is here because It happened here first. It up, and people would accept It and better, faster, stronger, brighter. fun- There was so much excess before. But you'd share Imaghter. It was such a feel- BSL a just makes you an addict the natural progression of the disease ing of community in that room. As Richard Frank explains, "There is that some people die, and some peo- McChurg was bitten. isn't a person to this town who hasn't ple recover. And [in Hollywood) we're Within a few months, in 1974, she seen a friend or associate, someone they at the tall end of that now." had to make a career declators. "It was thought was extremely talented, stop Will the anti-drug fashion in Holly- a chotce between being an operations being talented because of drug abuse. wood continue? Styles change. attitudes manager of a big radio station for There are Just too many people who change. and certainly some members Rev Tom $13,000 & year. or being & 875-aweek used to be million-dollar players who of Hollywood's younger generation will actress. I took day and a half to de- BY:Drug Plcy:Public Affrs; 2-20-90 3:31PM just can't do It anymore." use drugs If they aren't already. But Whatever you any to Edse McChury, just cide, and M wasthe turning point." She There Is something clse that has in the clubs they frequent along Sunset make sure you don't say that her char- moved to Los Angeles to act. turned Hollywood away from the casual Strip. marijuana joints aren't being acter on NBC's The Hogan Family, Although she played the whe of Herb acceptance of drugs that prevailed in openly passed around. as in years past. Mra. Poole, is overbearing or may or Tarlek (Frank Bonner) in WHRP in Cln- the early '80s-the changing fashion. The younger crowd, too, seems to want zany, or any of the other adjectives that cinnatt, McClurg has never married. When cocatne started reaching into the to be part of the trend of "sobriety chic." apply to the plump, hyper-congental "No," she says, "I don't have a husband ghettos and the street corners of mid- "Sure," says an industry Insider, next-door neighbor. and I don't know that I want one etther. America, It inevitably began to lose its "some people still use drugs, although "I just don't like the neighbor-se- 1 love my solttade." And so what does glamorous cachet in Hollywood. it's something to be very, very careful troublemaker or unreleome-guest In- she do with all her spare time? "I like "A hell of a lot of cocatne is now about these days. There's always going bet," says the 38-year-old McCharg to watch documentaries and read ar- being turned into crack," says Special to be some difference between the tm- (sbove, with recurring guest star WII- came publications. There's a publication Agent Ralph Lochridge of the Los Ange- age and the reality." lard Scott). 9 see her as thaving) a that is like monographs on descriptive les office of the Drug Enforcement Ad- But. this insider also says. "whether great deal of positive energy. with her linguiatics. No, you can't tell people stuff ministration. Sold in units for as Httle It's hypocritical or not, sobriety now only fault being that she gives too much. like this, but I'm just real interested as 83 to 85 each, crack, like heroin, has the same cachet that come over She secrifices, but it's her own choice." in the way people talk, and what It has never had any cachet in Hollywood. and pack your nose' used to have." @ If Mrs. Poole sppears to have funt means. Because when Tm doing a char- "Using crack la about as Jamorous Gordon Dillion is a columntst for the Los the right amount of auttrical hyperbole acter, I bear ft first." as using heroin," says a successful TV. Angeles Herald Examiner. about her, that's because McChurg's act- -Elaine Warren 8. TV GUIDE AUGUST 18. 1959 TV GUIDE AIRCUST 19, 1999 SENT BY:Drug Plcy:Public Affrs; 2-20-90 ; 3:33PM ; 2026732834- 2024566218:#11 HOUSTON CHRONICLE NOV 23 1989 Views differ on how the media handle anti-drug message By RICHARD L BERKE tion. "Am I an addict? the answer is New York Times pl yes. If you didn't have the problem. the question would never occur to you. WASHINGTON - In a speech last The best known example of the spring that was barely noticed in the other kind of advertisement is prob- capital but echood loudly off the ably one produced by the Madia- Hollywood Hills, President Dush Advertising Partnership for a Drug- blamed the antertainment industry's Free America, an advertising indus- "giorification or humorous treat- try coalition. ment of narcotics" for accelerating It features an & in a trying pan the national drug epidemic with the comment, "This is your Industry leaders anticipated an- brain on drugs." other bashing recently when William AS careful as he has been to main- J. Bennett, the federal drug policy director, visited Hollywood. tain cordial ties with Hollywood, But Bennett surprised the writers, Bennett is clearly partial to the producers and directors gathered at fried-egg approach. the Beverly Hilton hotel late last In his address to entertainment month by praising their efforts to leaders, be said that advertisements curb the glorification of drugs. of actors or athletes touting their He seemed more concerned with victories over drugs were "vary' what advertising techniques were risky" and that "kide need to ass most effective in spreading the anti- more burnout cases." drug gospel Speaking recently at a hearing of It is now routine for celebrities to the Senate Governmental Affairs appear in anti-drog public service Committee, be said: "All we ask of announcements and for networks to Hollywood - and It's the same thing donate millions of dollars of air time we ask of all the media - is tall the each year to broadcast them. truth, tell the truth. Don't Lie, don't But in its effort to shake its bedo- overstate the damage, or the prob- nistle image, the entertainment in lam, or the risk." dustry has taken two very different One who favors using celebrities is approaches: celebrity testimonials Larry Stewart, a Los Angeles-based and hard-hitting advertisements writer, producer and director and an that graphically show that drug use officer of the Entertainment Indus- can be lethal tries Council, a non-profit group that The first approach is typified by a produces celeboity anti-drug spota. 15-second spot made with William "We are not mach for negative Devane, a star of the CBS night-time reinforcement - we are for positive soap opera, Knots Labring who says: VII you've ever asked the ques- See MEDIA on Page TP. BURRELLE'S NewsExpress PAGE 10 OF 28 SENT BY:Drug Plcy:Public Affrs; 2-20-90 ; 3:33PM ; 2026732834- 2024566218:#12 reinforçement," be said. "If Bennett would like to go from using some star to someone lying comators from an O.D., we think that vitiates the first message." There is no industry wide consen- sus on what would make the most effective manage. The Partnership for a Drug-Pree America, for instance, has produced doesns of anti-drug radio, television and print advertisements bet has yet to include a celebrity. "We spent a whole your doing research with focus groups and found the talking head celebrities, wagging thate fingers, don't work," said Theresa Grant, # spokeswoman for the group. "We have calebrities endorsing so many things already. And as ad with a calebrity recovering addict sends a message that not only can you re- cover: you can recover and be rich and famous." But Stewart, whose organization has enlisted hundreds of celebrities for its spots, said that bis group's surveys show that many people, par- ticularly younger ones, consider themselves indestructible and would likely beed the advice of a star. Beyond the advertisements, the networks have all adopted formal or informal guidelines to avoid glorify- ing drug use 00 thair programs. On NBC.shows, for example, every drug-related criminal has to suffer serious consequences in the end, said Roselyn Weinman, the network's vice president for program stan- dards and community relations. "We've returned scripts where we very. specifically say, This particu- tax character has to suffer more in the end,' she said. Industry leaders concede that they have made far less progress with motion pictures, where there are still examples or drug use without consequences. They note that few people seem anger to shall out # for a two-hour anti-drug message. Though critically acclaimed, Claim and Sober, a 1988 drams about overcoming drug and alcohol abuse, bombed at the box office. Despite the successes, some Indus- try experts say that there is only so much the television and movie Indus- try can do to discourage drug use without compromising its mission to entertain. Jim Moore, an advertising official for the Hollywood Reporter who was BURRELLE'S at the meeting with Bennett, said, "Television doesn't sit in that room to be a preacher." NEWSEXPRESS PAGE 11 OF 88 SFE E// message get a wrong But kids may COVER STORY dieu over: 9/4 SAME shipping Brup-jue ECALIA: The recovered $93 advano and alcohollem. June MIN n 4ABC By Rob Brown, USA TODAY esta Aponamos dieu LIMO, durexe you each N211 warriors in drug fight sweeeq on a mission Celebrities USA TODAY NOV 17 1989 to 26701900109 2026732834- SENT BY:Drug Plcy:Public Affrs; 2-20-90 i. 3:34PM ; SENT BY:Drug Public Affrs; 2-20-90 ; 3:34PM ; 2026732834- 20245662181#14 "Kids need to see more Says Scalia: "The reason 1 Critics say By Linds Stahl burned-out cases, more of the talked about It was not to say, USA TODAY direct effects of drugs on peo- 'Hey, look what I've done with what may be Did pie who haven't made It my life,' but I have a responsi- There's a force out there (back)," Bennett proclaimed. bility not only to my Lord but picked up is saying you won't make it to "He feels we need to-show also to the people who may be 25," entertainer Ban Ver- more of the degradation of it hear what I have to say. If a 'You can do ean tells bis captive audi- all. And I say, OK, fire," Ver- person hears it (the story of his ence of juvenile offenders ean skys. recovery), then I'm doing drugs and be caught with crack. So far, his Celebrities for a something constructive with As the kids sit listening - Drug-Free America has my life." OK too' a counselor recalls a girl worked with kids and commu- "The benefits" of celebrity hangs her bead, her lower nity leaders in four states. Ver- testimonials "far outweigh any up trembling with emotion. ean has been paying expenses negatives," says Dennis Vereen, the song-and- out of pocket. Sweeney, chief fuvenile probe- dance man, isn't singing or dancing He is giving a dead- Among celebrities joining tion officer in San Francisco. serious talk about the death threat of drugs to a group of Versen's group - not all have "I don't think most teeo- kids in San Francisco. A recovered cocaine addict since battled alcohol and drugs agers are that sophisticated April 1988, Versen now caso himself as more than an on- themselves are Whoopi that they're going to get a hid- tertainer: He is a warrior in the nation's drug war. Goldberg, Tony Curtis, John den message that says 80 This wask, in tailm with government leaders and law en- Larroquette, Louis Gossett Jr., ahead and screw up" and re- forcement officials in Washington, D.C, Versen is promot- Dick Gregory, Ana Alicia, Dan- cover. the the contributions celebrities can make to the fight. ny Pintauro and Jack Scalia. LA Law's Susan Day has But there are critics who my giamorous ex-eddicts aren't While nobody has said Ver- another response to the critics a good example for kids because they may unintentionally cen's army isn't welcome in of celebs who talk about their communicate: "You CAD do drugs, recover and have it all." the ranks, a call for a cautious bouts with drugs: Hip-looking, more-beautiful-than-ever Lim Minnelli says approach can be heard. If government was doing its she "has absolutely no control" over being identified as $ PRIDE, a parent-run pro- job of education, "celebrities recovered drug and alcohol abuser. She hopes her example gram that fights drug abuse would not have to disclose their "can help somebody else." across the USA, worrier about personal lives. Whoever can She observes an increasing number of entertainers are celebrity double messages, reach kids, let them do it. turning their lives around: "Everybody I know is recover- says Hall vice president Douglas "Part of the problem with ing. The world is in recovery. Which is fantaptic!" addiction is staying clean," In interviews, public service announcements, speeches "We're leery of the I-took-e- says Dey, a recovering alcohol- 1 and sometimes in books -- clean and sober stars share licking-but-kept-on-ticki ic. "People who are talking out their experiences and express new-found anti-drug views. speech," Hall says. "For young about it who are high profile Due out in February is Little Girl Lost, an autobiography audiences that's confusing. It can encourage people to stay of 4-year-old actress Drew Parrymors, who says that by 9 leaves out that most people clean. You can help people." she had taken her first drink, at 10, her first pot and by 12, don't bounce back, that perma- "From NFL football players nent physical damage is done to movie stars," celebs can car- Please see COVER STORY next page by drug abuse, that many, ry a wallop with kids, Sweeney many people around the (ad- says. Continued from ID dicted) person suffered for Sweeney observed Vereen's years." impact on a group of San Fran- her first cocaine. He particularly disdains co- cisco teens arrested on drug Former Trapper John, M.D. lebrities pulling in big speaking charges: "As he finished his 45- star Gregory Harrison does TV fees for telling their recovery minute talk, about 35 young- spots about his cocaine addic- stories. "I don't think people sters out of 100 said they want- tion. Rockers Belinda Carlisle, should use (their recovery ed to give up drugs." A Vince Neil, Ringo Starr and from addiction) as a way to psychiatric staff followed up Eric Clapton talk about their gratuitously raise their lifestyle with counseling and Sweeney drug addiction recoveries. with big fees," Hall says. says, "Even If only one or two Vereen, 42, believes person- Despite objections to the po- kids stay clean, it's important. alities can have an Impact. He tential harm of star drug rehab It's an impact." answers as many requests as sagns, Hall is very high OD Ver- possible to talk to kids, speak- een as an anti-drug warrior. ing from the experience of "T've heard him speak many abusing drugs for 20 years. times. He can get kids in the In May he formed Celebri- palm of his hand. Vereen's ties for a Drug-Free America main measage is 'Look what "because I realize a lot of CBP damage drugs can do.'" lebrities are out there talking Hall also respects Vereen for anti-drugs and we had no um- brella (group). "I really feel it's not time to never charging a fee for an enti-drug talk. divide the troops," says Ver- But some celebrities are up- een, a reference to some of set by Hall's double-mensage drug czar William Bennett's IS- criticism and Bennett's re- cent public statements marks along the name lines. Bennett told a gathering of These stare say they can pass TV executives in Beverly Hills last month that the recovered out hope for recovery by tell- ing their own stories. celabs "indirect measage is You can do drugs and be OK Scalia, 38, star of CBS' Wolf, was a drug and alcohol addict too.' from ages 12-29. 2/3 45 SENT BY:Drug Plcy:Public Affrs; 2-20-90 ; 3:35PM ; 2026732834-> 2024566218:#15 so far Vereen, Gomett, Gold- berg and Gregory have taken an active role in the name of the Bedging Celebrities for $ Drug-Free America. But other celebs are, "waiting in the wings," says Versen, who plans to hold an L.A. fund-raiser for his organization in January. His purpose will be to build an organization to help kids and communities help them- selves. Vereen says celebrity speakers would coordinate with established drug counsel- ing programs and neighbor- hood groups - an approach he's already been taking. "We'll show the degradation. The things lost. The opportuni- ties that passed by. Those things that bleed a life," Ver- sen says. "I'm standing. But I'm stand- ing wounded." Wounded, but still a warrior. Contributing: David Patrick Stearns and Tom Green 3/3 505 2024566218:#16 CHICAGO SUN-TIMES SEP 14 1989 Anti-drug cartoon aims at 20 million children be television industry, Helly- KOOP: CIGARETTE ADS DECEPTIVE T wood studios and McDonald's The ontgoing U.S. surgeon general, C. Everett Koep, a Corp. are joining forces for major for of cigarette smoking. testified before Congress their own assult on drug abuse, Wednesday that be believed cigarette advertising is using the cartoon characters that deceptive because it does net show the health-related 2026732834- have entertained generations to effects of smoking. ware young children about the That Keep supports the congressional forces who problem. would has cigarette advertising in not surprising. But his The plan is to produce a 30- testimony departed from what ad industry officials be- Nancy minute animated television special lieved was his stance when be said, "the hurden of proof 70 that will air simultaneously on the should be on the tobacco and advertising industries to Millman three major television networks, in- show that advertising does not increase cigarette cub- Marketing dependent stations and cable sya- sumption. In the chance of such avidence, advertising and Advertising tema-not only in the United States should not be allowed." in Canada and Mexico-en . According to Hal Shoup, Weshington-based executive Saturday morning early next year. vice president of the American Association of Advertising The cast of the special will include Bugs Banny, Garfield, Agencies, legal precedente for restrictions ⑉ commercial Muppet Babies and Scooby-Don. free speoch have required that such restrictions would The telecast could reach as many as 20 million children serve the purpose of the government. in the case of between the ages of 5 and II years old, according to John cigarette advertising, the advertising and media indus- J. Agoglia, executive vice president of business affairs for trice contend it is up to the government to prove that NBC-TV and chairman of the Academy of Television advertising does increase smoking. Arts & Sciences anti-substance above committee, which But as Knop said in bis testimony, Shoup pointed out, SENT BY:Drug Pley:Public Affrs; 2-20-90 3:36PM originated the idea The show will air without commer- smoking has declined from 33 percent of adults to 36 sials and will cost about $1 million to produce. percent during his time in office, despite increases in Walt Disney, Hanna-Barbeta, Hearton Associates, advertising expenditures from the tobacco industry. Varner Bros. and many other companies are lending their baracters to the program. Roy E Disney, vice chairman of FRANK perbue COMING TO TOWN Valt Disney Co., said three new characters will be created Daily Duck and Bags Chicagoans soon will become acquainted with that East or the show, and their adventures will bring them into Bunny are Jeining the Coast advertising celebrity, Frank Perdue, who hawks his ontact with cartoons' word. famous creatures. national fight against chickena DR television with the line, "It takes a tough McDonald's Corp. and its Ronald McDonakt Children's drug absuse. man to make at tender chicken." Charities foundation are giving financial support to the Perdue will start distributing his brand-name chickena project. Ken Barun, executive director of the foundation, here next week, and commercials will begin the week of ays this is the largest grant from the charity group to date Sept. 25. Perdue, whose beak-like nose end high-pitched Part of the support from McDonald's will go to the voice make him resemble the chickens be sells, has production of close to 250,000 videotapes that will be helped to make his poultry company grow by stressing distributed to schools, libraries, and for free rentals at his fanaticism about quality. ideastores. Scali, McCabe, Sloves, New York, created the caro- McDonald's, through its local restaurant groups. will paign that made the chief executive officer of . conduct promotions in its stores $ publicize the bread. amail chicken form $ household word. call and will tie special events to the show, Borun said Juring M national videormaference Wednesday Nancy Millman arites Monday through Friday. 18 01 McGroarty/Dooley February 26, 1990 drug report 3:00 pm [LATV] PRESIDENTIAL REMARKS: ACADEMY OF TELEVISION ARTS & SCIENCES BREAKFAST LOS ANGELES, CALIFORNIA MARCH 2, 1990 8:30 A.M. Thank you, Charles {Fries, Academy Chairman}, for those kind words. And good morning to all of you. I want to thank you for joining me at this early hour. It's great to see such an all- star cast assembled here. [Introductory acknowledgements.) ] My good friend Jerry Weintraub. Leo Chaloukian, President of the Academy. In fact, we've got a room full of Presidents: Bob Arthur Hiller, DGA. Iger [EYE-ger], ABC. Brandon Tartikoff, NBC Jeff Sidney Sagansky, Sheinberg CBS. [[/// I'm George Bush, USA. ///]] George Kirgo, WGA. Sidney Ted Turner's here. [Ted, I want to thank you for the Sheinberg, suggestion you made to Barbara recently - but I have to tell you MCA. she's decided not to have her hair colorized. ]] [There's Roger Ailes: my good friend and trusted advisor, whose help was so important to me in my quest for the Presidency. // I'm not sure I hit that line just the way Roger wanted me to -- but the eye contact was OK -- wasn't it, Roger? // ]] [[But being President does have its advantages. I have a TV set in the White House with five screens -- big screen in the middle, with four small ones around it, all of them on at once. 2 // Now I don't have to miss the nightly news while I watch Wheel of Fortune. ]] There's no escaping the fact that we live in the age of television. [[You know, in my State of the Union, I announced six national education goals -- targets to meet by the year 2000. I want to add a seventh goal this morning. By the year 2000, all Americans must be able to set the clocks on their VCRs. ///1] But I came here this morning to make a serious point -- about the tremendous power of television -- and how TV can help us meet some of the most pressing social challenges we face. And I know this industry is more involved than ever in focusing on some of our nation's most serious problems -- whether it's hunger, homelessness or drug abuse. And there's tremendous potential in that -- because every one of us in this room knows that television can do more than entertain. It can educate. This morning, I want to focus on Public Enemy Number One -- illegal drugs. Two weeks ago, I went down to the Andean Drug Summit -- down to Cartagena, Colombia -- a country on the front-lines of the drug war. President Barco and the people of Colombia have made a courageous choice: Colombia versus the Cartels. The battle is far from over. But for the first time, the drug runners are on the run. We're going to keep the pressure on -- work with our Andean allies to cut the supply lines that run from the jungles of South 3 America right into the heart of our cities. And we will. But the "supply side" is only half the problem. If we want to win this war, we've simply got to drive down demand -- dry up the market for illegal drugs here in our own country. We do that by increasing awareness. Education -- providing people -- especially young people -- information that helps them separate fact from fiction when the subject is drugs. That's why I'm here this morning. To thank you -- the leaders in the television industry -- for enlisting the power of TV as a force for positive change. Each of you is a point of light utilizing your unique ability to inform, to change attitudes to catalyze public action in our fight against drug abuse. This morning, I want to thank you for the work you're doing with my friend Jim Burke, head of the Media-Advertising Partnership for a Drug-Free America. We see those hard-hitting anti-drug commercials every day -- and they're hitting home. We're starting to see a shift in attitudes in the regions where those spots are on the air. But it's not just the commercials that are getting the anti- drug message across -- increasingly, it's also the your regular programming, the shows themselves. And that's important. Most people have no idea how many kids watch the Saturday morning cartoons. // This is one group that does. // Well, I am astonished at the number: 20 million kids between the ages of 4 5 and 11, sitting on the living room floor every Saturday morning, watching cartoons. 20 million kids. Impressionable. Just asking to be entertained. What a target audience. // And let me tell you something: those 20 million kids in front of their TVs on any Saturday morning are the same target audience for every school- yard drug pusher, five days a week. Today, drugs are an unfortunate fact of life in every city and town across America. Our kids face pressure from their peers -- pressure from the pushers out there -- to snort some coke, smoke some pot -- or even a killer called crack cocaine. "Just once." "Can't hurt. " "Everybody does it. "It's cool." // That's what our kids hear. That's what they're up against. For too many of our kids, that's the real world. We've got to help our children develop the power to say no - - power that comes from self-confidence. We've got to arm our kids with the facts: Drugs aren't part of life in the fast lane. Drugs are a dead-end. That's why I'm so delighted that the Academy is taking the lead in producing a show called "Cartoon All-Stars to the Rescue" -- a story about a boy who, with the help of more than a dozen of today's most popular cartoon characters, learns that he can draw the line against drugs: that every kid can be drug-free. That's a great message -- and I hope that on Saturday, April 21st, the day that show is first broadcast across the U.S. 5 and all over North America, every TV set is on -- and every child is watching. I want to thank all of you associated with the Academy of Television Arts and Sciences for taking part in this collaborative effort. / Barbara 4 I are proud to participate with you. Never before in cartoon history have Bugs Bunny and Daffy Duck worked with the Teenage Mutant Ninja [NIN- juh] Turtles, the Muppets, the Smurfs -- and all the other stars of the cartoon world. [[My hat's off to Roy Disney and Buzz Potamkin for keeping all those colorful egos in line. ]] One thing more while we're talking about cartoons. Every one of us knows those scenes where a character falls off a cliff, or gets hit by a truck -- and gets right up, dusts himself off, and moves right on to the next scene. Kids see that stuff -- and they know it isn't real. But how many kids and young adults today have seen the programs or movies that show a character take drugs -- and just like the cartoon characters -- survive without a scratch? // Well, that isn't real either. In the real world -- whether it's Hollywood. Or Harlem. Or out in the heartland -- small town America -- we know what drugs do. And the simple truth is: drugs destroy. And thank goodness -- the days when popular culture glorified and glamorized drug use are fading fast. Public opinion is turning around. We used to hear that drugs were fashionable. Fun. Part of life in the fast lane. Not any more. Now we're hearing something different. Today, it's chic to be drug-free. // 6 I think that change is taking place because we've all seen the damage drugs can do. We've seen too many sports stars, too many entertainers -- too many of the men and women we look up to, too many of our heroes -- pulled down, destroyed by drugs. Drugs and success just don't mix. And I want to thank every one of you in this room for helping smash that stereotype. Because the truth is, drugs don't care who you are, how famous you are -- or how much you earn. Drugs are deadly for everybody. So this morning, I want to make sure I'm understood by all the writers, producers and actors in this room. I'm not asking you to compromise your art. I'm not asking TV producers or film makers to portray a fantasy world where drugs don't exist. Sugar-coating won't solve anything. I'm with those of you who believe the answer is to treat drugs with the same degree of realism TV brings to so many other subjects. To show what happens -- in the real world -- when someone does drugs. How what starts out as a high turns into the lowest form of self-abasement -- where drugs mean more than family, friends, or self-respect. To show -- in the real world - - how drugs destroy. How drugs kill -- every day. That's the real-world message. It's a message that can save lives. And thanks to you -- it's a message that's getting through to our kids. 7 Once again, my thanks for all you've done -- and all you're doing. God bless you -- and God bless the United States of America. # # # THE WHITE HOUSE 1990 WASHINGTON THE PRESIDENT HAS SEEN 2/26/90 53 February 23, 1990 MEMORANDUM FOR THE PRESIDENT Dan/ Dan/chise THROUGH: CHRISS WINSTON cw FROM: DAN MCGROARTY DMCY SUBJECT: REMARKS TO THE ACADEMY OF TELEVISION ARTS & e1 SCIENCES I. SUMMARY On Friday, March 2, at 8:30 a.m., you will address a breakfast meeting of the Academy of Televisión Arts & Sciences. All the network presidents, as well as top industry I executives will be there. II. DISCUSSION The remarks thank the television industry for their many efforts in "de-glamorizing" drug-use, and also congratulate them for an upcoming Saturday morning cartoon special: "Cartoon All-Stars to the Rescue." This program marks the first time that all four networks have simulcast an entertainment program. ### QUESTION: DONT WE WANT OT MENTION THE WORK JIM BURKE IS DOING WORKING WEITH THESE MEDIA HEAVY WEIGHTS FOR PRO BONO ADVERTISING. CHECK WITH BENNETT ON THIS. I DONT WANT HHIS ANY LONGER BUT PERHAPS. WE CAN PUT IN A COUPLE OF LINES SALUTING THAT EFFORT AND KNOCK OUT A DUPLE OF OTHER LINES. CB è GB 2-24-90 THE WHITE HOUSE washington Poggy / pls. chooh Bube H on P. 3. Thank, Dur McGroarty/Dooley February 23. 1990 5:00 pm [LATV] PRESIDENTIAL REMARKS: ACADEMY OF TELEVISION ARTS S SCIENCES BREAKFAST LOS ANGELES, CALIFORNIA MARCH 2, 1990 8:30 A.M. Thank you, Charles {Fries, Academy Chairman}, for those kind words. And good morning to all of you. I want to thank you for joining me at this early hour. It's great to see such an All- star cast assembled here. [Introductory acknowledgements. My good friend Jerry Weintraub. Leo Chaloukian, President of the Academy. In fact, we've got a room full of Presidents: Bob Iger, CBS Brandon Tartikoff, NBC. Sidney Sheinberg, MCA. [[/// I'm George Bush, USA. ///]] Ted Turner's here. [Ted, I want to thank you for the suggestion you made to Barbara recently -- but I have to tell you she's decided not to have her hair colorized. ]] [There's Roger Ailes: my good friend and trusted advisor, vas Domportant to we in y gunt For the Preside without whose help I would not be President today. /// I'm not sure I hit that line just the way Roger wanted me to - but the eye contact was OK wasest it Roger. //]] [[But being President does have its advantages. I have a TV set in the White House with seven 5 screens -- big screen in the middle, with six 4 small ones around it, all of them on at once. // Now I don't have to miss Dan Rather while I watch Wheel of The nishtly news Fortune. ]] another name- = hants want to mention Rethur any more 4 2 [[That TV's got a remote control that can do everything but launch the Space Shuttle. // Thank goodness I've got my grandchildren to teach me how to use it.]] There's no escaping the fact that we live in the age of television. [[You know, in my State of the Union, I announced six national education goals -- targets to meet by the year 2000. I want to add a seventh goal this morning. By the year 2000, all Americans must be able to set the clocks on their VCRs. ///]] But I came here this morning to make a serious point -- about the tremendous power of television -- and how TV can help us meet some of the most pressing social challenges we face. And I know this industry is more involved than ever in focusing on some of our nation's most serious problems -- whether it's hunger, homelessness or drug abuse. And there's tremendous potential in that -- because every one of us in this room knows that television can do more than entertain. It can educate. This morning, I want to focus on Public Enemy Number One --- illegal drugs. Two weeks ago, I went down to the Andean Drug Summit -- down to Cartagena, Colombia -- a country on the front-lines of the drug war. President Barco and the people of Colombia have made a courageous choice: Colombia versus the Cartels. The battle is far from over. But for the first time, the drug runners are on the run. 3 We're going to keep the pressure on -- work with our Andean allies to cut the supply lines that run from the jungles of South America right into the heart of our cities. And we will. But the "supply side" is only half the problem. If we want to win this war, we've simply got to drive down demand -- dry up the market for illegal drugs here in our own country. We do that by increasing awareness. Education -- providing people -- especially young people -- information that helps them separate fact from fiction when the subject is drugs. That's why I'm here this morning. To thank you -- the leaders in the television industry -- for enlisting the power of TV as a force for positive change. Each of you is a point of light utilizing your unique ability to inform, to change attitudes to catalyze public action in our fight against drug use. Most people have no idea how many kids watch the Saturday morning cartoons. // This is one group that does. // Well, I am astonished at the number: 20 million kids between the ages of 5 and 11, sitting on the living room floor every Saturday morning, watching cartoons. 20 million kids. Impressionable. Just asking to be entertained. What a target audience. // And let me tell you something: those 20 million kids in front of their TVs on any Saturday morning are the same target audience for every school- 2 yard drug pusher, five days a week. + also in support of the work may friend Jain Bucke. rs doing w/ 4 Today, drugs are an unfortunate fact of life in every city and town across America. Our kids face pressure from their peers -- pressure from the pushers out there -- to snort some coke, smoke some pot -- or even a killer called crack cocaine. "Just once." "Can't hurt." "Everybody does it." "It's cool. // That's what our kids hear. That's what they're up against. For too many of our kids, that's the real world. We've got to help our children develop the power to say no - - power that comes from self-confidence. We've got to arm our kids with the facts: Drugs aren't part of life in the fast lane. Drugs are a dead-end. That's why I'm so delighted that the Academy is taking the lead in producing a show called "Cartoon All-Stars to the Rescue" -- a story about a boy who, with the help of more than a dozen of today's most popular cartoon characters, learns that he can draw the line against drugs: that every kid can be drug-free. That's a great message -- and I hope that on Saturday, April 21st, the day that show is first broadcast across the U.S. and all over North America, every TV set is on -- and every child is watching I want to thank all of you associated with the Academy of Television Arts and Sciences for taking part in this collaborative effort. Never before in cartoon history have Bugs Bunny and Daffy Duck worked with the Teenage Mutant Ninja Turtles, the Muppets, the Smurfs -- and all the other stars of 5 the cartoon world. [[My hat's off to Roy Disney and Buzz Potamkin -- for keeping all those colorful egos in line. 1] One thing more while we're talking about cartoons. Every one of us knows those scenes where a character falls off a cliff, or gets hit by a truck -- and gets right up, dusts himself off, and moves right on to the next scene. Kids see that stuff -- and they know it isn't real. But how many kids and young adults today have seen the programs or movies that show a character take drugs -- and just like the cartoon characters -- survive without a scratch? // Well, that isn't real either. In the real world -- whether it's Hollywood. Or Harlem. or out in the heartland -- small town America -- we know what drugs do. And the simple truth is: drugs destroy. And thank goodness -- the days when popular culture glorified and glamorized drug use are fading fast. Public opinion is turning around. We used to hear that drugs were fashionable. Fun. Part of life in the fast lane. Not any more. Now we're hearing something different. Today, it's chic to be drug-free. // I think that change is taking place because we've all seen the damage drugs can do. We've seen too many sports stars, too many entertainers -- too many of the men and women we look up to, too many of our heroes -- pulled down, destroyed by drugs. Drugs and success just don't mix. And I want to thank every one of you in this room for helping smash that stereotype. 6 Because the truth is, drugs don't care who you are, how famous you are -- or how much you earn. Drugs are deadly for everybody. So this morning, I want to make sure I'm understood by all the writers, producers and actors in this room. I'm not asking you to compromise your art. I'm not asking TV producers or film makers to portray a fantasy world where drugs don't exist. Sugar-coating won't solve anything. I'm with those of you who believe the answer is to treat drugs with the same degree of realism TV brings to so many other subjects. To show what happens -- in the real world -- when someone does drugs. How what starts out as a high turns into the lowest form of self-abasement -- where drugs mean more than family, friends, or self-respect. To show -- in the real world - - how drugs destroy. How drugs kill -- every day. That's the real-world message. It's a message that can save lives. And thanks to you -- it's at message that's getting through to our kids. Once again, my thanks for all you've done -- and all you're doing. God bless you -- and God bless the United States of America. # # # HS servior Junny B mil 1985-714.5ml or smiT ejeC TUO BREW UOY 1988 M NaH JAC BRA309 18dm Household aug GB1A enort9 UER to Sept Sumey CATT RUDY ОЗИПОТЗА LIW UOY 332 OT OREGO M38A0 338 OF ВТИАШ 1985-1988 agesesM vilent 37% drop in illegal drug use current use EXOSS basis 0A9MA / in past 30 P.1 FEB 26 '90 11:58 JOHNSON&JOHNSON-9 Johnson&Johnson CORPORATE HEADQUARTERS ONE JOHNSON & JOHNSON PLAZA NEW BRUNSWICK, NEW JERSEY 08933 FACSIMILE COVER SHEET TO: Peggy Dooley COMPANY: The White House FACSIMILE NUMBER: 202-456-6218 FROM: Mary Ann Hagerty for J. E. Burke DATE: 2/26/90 FACSIMILE NUMBER: 201-828-3707 NUMBER OF PAGES INCLUDING 5 THIS COVER SHEET: As requested. IF THERE IS A PROBLEM WITH THIS TRANSMISSION, PLEASE CALL (201) 524-8553. FORM 1134-16-1 NEW 2/86 © JOHNSON & JOHNSON 1986 P.2 FEB 26 '90 11:59 JOHNSON&JOHNSON-9 The Media-Advertising Partnership for a Drug-Free America, Inc. In Cooperation with the Ad Council INTRODUCTION The Media-Advertising Partnership for a Drug-Free America, is an unprecedented volunteer, private-sector coalition of communications and production companies and associations. Its mission is the creation, distribution and placement of compelling advertising messages aimed at reshaping attitudes toward illegal drugs (specifically marijuana, cocaine and crack), as a precursor to changes in behavior and demand reduction. It is the largest volunteer advertising effort in history. THE DRUG CRISIS Drug abuse 1s the No. 1 social/economic problem facing the country today: it is a crisis for everyone. And the challenge is awesome: Americans spend $110 billion a year to buy illegal drugs. The cost to American business is $60 billion a year. One in six American workers is impaired by drug use. 37 million Americans tried illegal drugs in the last year. 20 million Americans used marijuana in the last month. 6 million Americans used cocaine in the last month. 6 million Americans use marijuana every day. 18% of American children 9-12 have been approached to try drugs. The median age of first use of illegal drugs is 11.6 years old. The challenge is compounded by the fact that dealers use sophisticated marketing techniques, like free sampling, machine packaging and product branding. Yet the problem is still a self-inflicted one -- driven by positive attitudes towards illegal drugs, their use and their users. These attitudes can and must be changed before significant and continuous declines in usage levels are possible. THE PROGRAM Using the power of advertising -- compelling and targeted messages over time -- The Partnership is unselling illegal drugs, "de-normalizing" their use by making them unattractive, unpopular and unacceptable as a way of life in our society. And the program, as conceived, is working, by building individual and social intolerance of any use of any illegal drugs by anyone at any time. c/o American Association of Advertising Agencies 666 Third Avenue, New York, N.Y. 10017 (218) 682-2500 P.3 FEB 26 '90 11:59 JOHNSON&JOHNSON-9 A research and strategy task force began the effort by redefining the drug problem in marketing terms, and developing key attitudinal messages for the advertising.* More than 200 advertising agencies joined the effort in the first year in the research, development, production and placement of magazine and newspaper ads and TV and radio commercials. The initial advertising campaigns were launched in March of 1987, with the objective of gaining hundreds of millions of dollars in free media time and space. Campaigns are intended primarily to prevent trial of drugs, and are targeted to preteens, teenagers, adults and their influencers -- peers, parents, health-care professionals and business leaders. All advertising 1s scrutinized and approved by a committee of top public, private and academic experts in the fields of advertising, drug abuse and marketing research. Special task forces are developing campaigns targeted specifically to black and Hispanic audiences. The advertising and its impact is being monitored and coordinated with a major base research study fielded in February of 1987, before the advertising began, and with follow-up tracking waves fielded annually thereafter. WHO WE ARE The Partnership's program is overseen by a Management Board comprised of key advertising, marketing and media executives, and coordinated by a small staff at the American Association of Advertising Agencies. KEY MEMBERS of the coalition include: The American Association of Advertising Agencies, the Association of National Advertisers, the American Advertising Federation, the Advertising Council, the Market Research Association, the commercial production industry and the national and local media. MEDIA ASSOCIATIONS supporting The Partnership include: the Magazine Publishers of America, the Newspaper Advertising Bureau, the American Newspaper Publishers Association, the National Newspaper Association, the Station Representatives Association, the Association of Independent Television Stations, the Television Bureau of Advertising, the National Association of Broadcasters, the Radio Network Association, the Radio Advertising Bureau, the Cable Advertising Bureau, the Outdoor Advertising Association of America, the Institute of Outdoor Advertising and the Bus Shelter Association. COMPANIES AND ORGANIZATIONS supporting the effort include: Kodak, Ad/Sat, the Gordon S. Black (research) Corporation, the Directors Guild of America, the Screen Actors Guild, the Screen Extras Guild, the American Federation of Television and Radio Artists, the National Association of Broadcast Employees and Technicians, the International Alliance of Theatrical Stage Employees, the Photoplatemakers Association of New York, the Association of Independent Commercial Producers and the Association of Independent Commercial Editors. P.4 FEB 26 '90 12:00 JOHNSON&JOHNSON-9 THE CRITICAL IMPORTANCE OF MEDIA PARTICIPATION In the final analysis, it is the national and local media upon whose shoulders rests the success of The Partnership's anti-drug advertising program. They must- run-the print ads and commercials for attitudes to be changed and demand reduced. And the media exposure must be continuous and unrelenting -- every day, and in all the major media. We know from our research that the advertising is working. And we also know that where the media exposure has been the heaviest, the attitudinal changes have been the greatest. EXTRAORDINARY VOLUNTEERISM Many of America's leading broadcasters and publishers have committed extraordinary time and space to The Partnership's anti-drug advertising. In the first year, the media gave the equivalent of more than $150 million in paid advertising time and space, drawing from a growing pool of work that includes 40 television commercials, 30 radio spots and 100 print ads. (The cost of producing these ads represents another $25 million in volunteerism.) Among the highlights of media participation: The three major television networks, led by ABC, ran more than 3,000 commercials -- half of them in prime time -- worth $50 million. Eleven cable networks, Ted by NTV, contributed $6 million in air time. Thirteen radio networks ran 5,000 spots worth $11 million. Magazine publishers provided more than 400 full pages, the leaders being Reader's Digest, Hearst, Time Inc., Diamandis Communications, Times Mirror and Meredith. Newspapers, led by The New York Times, The Wall Street Journal and The Miami Herald, contributed more than 7,700 full pages worth $20 million. Medical journals ran 1,310 full pages -- worth $2.5 million -- of ads created separately by 10 health-care agencies. There has also been a great deal of "non-media" use of the advertising, by more than 100 corporations for employee education programs, and by many schools and other community prevention and treatment programs across the country. RECOGNITION Without question, the critical factor in the success of The Partnership's program has been the high quality of the advertising itself. In its brief tenure, the advertising has set a standard of excellence, and has been widely recognized by the public, the press, drug experts, national awareness surveys and by virtually every major creative awards group. P.5 FEB 26 '90 12:01 JOHNSON&JOHNSON-9 RESEARCH FINDINGS The Partnership's landmark research, being conducted by the Gordon S. Black Corporation of Rochester, New York, has comprised two waves to date, each with 7,000 people answering anonymous, self-administered questionnaires. The benchmark study was done in February of 1987 before the advertising started running, and the follow-up, or Wave I, was completed in February/March of 1988 after a full year of advertising. Key findings from the Wave I study include: Among Americans of all age groups, there has been favorable movement in important attitudes about illegal drugs. There is more awareness of the psychological, physical and social risks of drug abuse and a stronger negative Image of drug use and drug users, as well as a correspondingly improved image of non-users. In 10 markets in the country that received significantly higher advertising levels, there was far greater improvement in attitudes than in the balance of the U.S. College students showed the most widespread improvement in attitudes of any age group. Improvement among children 9 to 12, while not as large as among college students, was consistently in the right direction on many of the most important items in the survey. Parents continued to underestimate their children's use of, and exposure to, illegal drugs. In the face of real progress among the total sample of adults, the parent sub-sample had become even less realistic in the last year. Black and Hispanic parents were shown to be even less realistic than white parents in this regard. This, despite the fact that all evidence points to greater exposure to drugs among children of these groups. As expected, teen attitudes showed the least overall improvement. However, in those markets where there was significantly more exposure to the advertising, teens showed greater positive attitude shifts than they did in the balance of the U.S. The important overall conclusion and implication of the study is that attitudes about illegal drugs and their use are changing in a favorable direction, and that The Partnership's advertising program is an important vehicle driving this change. The more media time and space we can get, the faster the changes will occur. ###### 2/89 THE WHITE HOUSE WASHINGTON February 20, 1990 MEMORANDUM FOR JOHN G. KELLER, JR. FROM: JUDD SWIFT SUBJECT: STATEN ISLAND, NEW YORK; SAN FRANCISCO, LOS ANGELES AND PALM SPRINGS, CALIFORNIA On February 7 - 9, 1990, Judd Swift conducted a Pre-Advance to San Francisco and Los Angeles, California. The following background, theme, scenario and schedule have been developed for your consideration. Background - Staten Island, New York SUSAN MOLINARI FUNDRAISING LUNCHEON Susan Molinari is the Republican candidate for the New York 14th Congressional District. She is the daughter of Guy Molinari, the New York State Bush Chairman and former Congressman from the 14th CD. Guy Molinari had held the seat since 1980, and vacated it because of his election in November, 1989 to Borough President of Staten Island. Susan is the only Republican member of the New York City Council, and was nominated at the February 13, 1990 County Convention to be the Republican candidate in the special election to fill her father's seat. The election will be held March 20, 1990. The Democratic opposition is Bob Gigante, the Counsel to the County Democratic Party. Rumor has it that he was the Democratic nominee because he had the most money to spend on the campaign. The 14th district includes all of Staten Island and brooklyn. Both the President and Mayoral candidate Rudolph Guiliani won the district overwhelmingly in their respective races. A President has not visited Staten Island in 25 years. The cost for a ticket to both the fundraising Reception and Luncheon is $1000 per person, and the cost for the luncheon only is $200 per person. The campaign is hoping to have up to 500 people attend this event. The money raised by the event will be used primarily for political mailings by the campaign. Proposed Scenario The President arrives Shalimar Catering Hall and will begin participation in a Staff Photo. Upon conclusion of the Staff Photo, the President will depart TBD Room and proceed to the Off- Stage Announcement Area. The President will be announced onto Stage and proceed to Seat. The President will be introduced for Brief Remarks by TBD. The President will give Brief Remarks. Upon conclusion of Brief Remarks, the President will depart the Stage and proceed to the Holding Room. After a brief hold, the President will proceed to the Motorcade and depart Shalimar Catering Hall en route Landing Zone. Background - San Francisco, California PETE WILSON FOR GOVERNOR FUNDRAISER The dinner will be held at the St. Francis Hotel with approximately 1000 guests. Each guest has contributed $1000 to participate in the event. The Pete Wilson for Governor campaign is the National Republican Party's top priority in 1990 with a total estimated budget of $30 million. This event is expected to net $700,000 towards the estimated budget. Proposed Scenario The President will arrive the St. Francis Hotel, (Post Street entrance), and proceeds to the City Club on the 12th floor. Upon arrival at the City Club, the President will proceed to the Library and begin participation in a Staff Photo with approximately 200 guests, who have sold tables of 10 at $10,000. Upon conclusion of the Staff Photo, the President will depart the Library and proceed to the Holding Room (London Suite). After a brief hold, the President will depart the City Club and proceed to the Grand Ballroom Off-Stage Announcement Area. The President will be announced into the Ballroom, accompanied by Senator Pete Wilson, and will proceed to his seat. Senator Wilson will introduce the President for Brief Remarks. The President will give Brief Remarks. Upon conclusion of Brief Remarks, the President will depart the Stage and proceed to the Holding Room. After a brief hold, the President will depart the Holding Room, proceed to the Motorcade and depart the St. Francis Hotel en route San Francisco International Airport. The head table will consist of 20 people and the backdrop will be blue pipe and drape with a banner welcoming the President. The press platform will be at a 70' throw and straight-on. The guests will be seated at rounds. To help build up the crowd reaction, the host committee is inviting several San Francisco 49ers, hopefully to include Joe Montana. If they come, they could be introduced before the President is introduced. Concerns The Grand Ballroom will not be available until 3:00 pm the day of the visit. The hotel has promised that the Ballroom will be ready by 5:00 pm and the Secret Service will have the doors open by 6:00 pm. However, this provides a tight time-line and will have to be watched carefully by the advance team. The elevator that takes the President to the City Club (12th floor) has a maximum capacity of 10 people. The staff will have to take two separate elevators. Further, upon conclusion of the Staff Photo, all 200 people will have to come down the same elevators for the dinner. The host has agreed to send Head Table participants down first. I think the President will have to hold at least five minutes in the London Suite. The advance team ought to watch the host's time-line carefully. There is only one entrance into the Grand Ballroom and if the VIP Reception runs late, the Foyer area will be crowded and the President will have to hold longer. Background - Los Angeles, California REPUBLICAN GOVERNOR'S LUNCHEON The Republican Governor's Association will host a luncheon on March 1, 1990. The price of the ticket is $25,000 per couple and 20 couples are expected to attend. The proceeds from the event will be distributed to the targeted Republican Gubernatorial Candidates throughout the country in preparation for the 1990 election. Proposed Scenario The President will board Motorcade and depart the Century Plaza Towers en route the Jimmies Restaurant. Upon arrival at Jimmies Restaurant, the President will proceed to the TBD Room Off-Stage Announcement Area. The President will be announced into TBD Room and proceed to Seat. The President will begin participation in Luncheon. Upon conclusion of Luncheon, the President will be introduced for Brief Remarks by TBD. The President gives Brief Remarks. Upon conclusion of Brief Remarks, the President will depart TBD Room and proceed to Motorcade. Background - Los Angeles, California CHAMBER OF COMMERCE The California Chamber traces its roots directly to the California State Board of Trade, which incorporated on February 20, 1890 after three years as a voluntary organization. The California Chamber of Commerce pursues the following purposes. Promote most effective use of the state's natural resources. Protect and encourage economic development of basic producing industries. Support provision of adequate transportation facilities. Exert leadership in policy areas related to public finance. Provide organizational machinery for determining alternative solutions to a wide variety of agricultural, industrial and commercial problems. Stimulate widespread cooperation between local, regional and statewide organizations. Chamber members include 160 trade associations and 400 affiliated local chambers of commerce. Encourage economic research activities as aids in determining policies affecting government and the business community. Support development of the state's educational resources. The Chamber has supported school-business partnerships as a means of improving student and teacher performance and joined the states superintendent of public instruction and the California Business Roundtable in pressing for "compacts" to work for measurable results in such programs. Support broad-perspective policies on behalf of all Californians. The California Chamber takes pride in the achievements of the business community in building California into the sixth largest economy in the world with the resources to tackle the challenges of the 21st century. Proposed Scenario The President will depart his Suite (30th floor of Century Plaza Towers) and proceed to the Motorcade. The Motorcade will depart the Century Plaza Towers en route the Century Plaza Hotel. Upon arrival at the Century Plaza Hotel, the President will proceed to the Palisades Room. Upon arrival at the Palisades Room, the President will begin participation in a Staff Photo with the head table participants, 20 people. (NOTE: The Host Committee is also pushing for a VIP Reception Mix and Mingle for 50 people, not yet approved by Scheduling.) The President will conclude participation in the Staff Photo, depart the Palisades Room and proceed to the Holding Room. After a brief hold, the President will depart the Holding Room and proceed to the Off-Stage Announcement Area where the President will be announced into the Ballroom. Option 1: The President will take his seat and will be introduced by TBD for Remarks. The President Remarks. The President concludes Remarks, departs the Ballroom and proceeds to the Motorcade. Option 2: The President will take his seat and participates in Dinner. Upon conclusion of Dinner, the President Remarks. After Remarks, the President departs Ballroom and proceeds to the Motorcade. Option 3: The same as Option 2 with the addition of the President staying after his Remarks for the show. The show includes Dionne Warwick. There will be 20 people at the head table with a backdrop of blue pipe and drape. There will be a banner with the Chamber of Commerce Logo directly behind the President. The Ballroom is three-tiered, with the middle section being the lowest. The entertainment stage will be stage-left. The press platform will be straight-on at a 70 foot throw. Concerns Mr. Scott Berlin, Dionne Warwick's Production Manager - 702/734-5110, ext. 5563, is unhappy with the way the Ballroom is set up. Mr. Berlin wants the press platform at a 45 degree angle so that he can put Dionne Warwick's stage directly across from the head table. Because of the teleprompter, I have told the host that we must have the press platform straight-on. The host has agreed to this, however, I expect the producer will keep trying to change the scenario. Background - Los Angeles, California ACADEMY OF TELEVISION ARTS & SCIENCES Founded in 1946 (in Hollywood), just one month after network television was born, the academy S devoted both to the advancement of television's arts and sciences and to fostering creative leadership in the television industry. In addition to recognizing outstanding program, individual and engineering achievements by its presentation of the annual Emmy awards for both national nighttime and daytime programming, it provides scholarships to students in telecommunications, sponsors student internships and an annual nationwide student film-making awards contest. 6-800 The Academy has over 7,000 members, those primarily involved in national television programming. All national members belong to Grand one of 25 membership branches, ranging from broadcast executives to production executives to performers to writers, directors and creative crafts such as cinematographers, film and sound editors, etc. Current president of the Academy is Leo C. Chaloukian, president of Ryder Sound Services. Theme/Message Development An excellent opportunity of the President to speak out on the need for the media to help in the war on drugs. Further, the President could highlight the new academy initiative "Cartoon Allstars to the Rescue." This program will be aired on April 21, 1990, on ABC, CBS NBC and hundreds of independent stations in the U.S. and Canada. The objective of these cartoons is to deliver an unforgettable anti-substance abuse message. These cartoons will star such notables as Alf, Bugs Bunny, the Chipmunks, Daffy Duck, Garfield, Kermit, Miss Piggy, the Smurfs, Tigger and Winnie the Pooh. This message would also enhance the "Drug Use Is Life Abuse" message later in Santa Ana. Proposed Scenario Upon arrival at TBD Room, the President will begin participation in a head table Staff Photo. Upon conclusion of the Staff Photo, the President will proceed to the Holding Room. After a brief hold, the President will proceed to the Off-Stage Announcement Area. The President, accompanied by Mr. Charles Fries, Chairman of the Academy and Mr. Leo Chaloukian, President of the Academy, will be announced into Los Angeles Ballroom and proceed to Seat. The President will be introduced by Mr. Charles Fries for Remarks. The President Remarks. Upon conclusion of Remarks, the President will depart the Los Angeles Ballroom and proceed to the Motorcade. There will be a head table of 25 people and 600 to 800 guests seated at rounds. Spence Geissinger has not done a pre-advance on the Los Angeles Ballroom, but standard press logistics should work. The Academy has agreed to place a banner directly behind the President with anti-drug theme. Background - Santa Ana, California DRUG USE IS LIFE ABUSE As Sheriff-Coroner of Orange County, California, Brad Gates has been in unique position to monitor the affects that this increasing drug use has had on Orange County citizens - particularly young people - and the facts are sobering. From January 1987 through December 1989 alone, 576 Orange County residents died of cocaine- or heroin-related deaths. Tens of thousands of Orange County lives are being affected by illicit drug use. Sheriff. Brad Gates and the Orange County Sheriff's Department, through a cooperative effort with numerous local law enforcement agencies, created the Regional Narcotics Suppression Program in 1986. This model project has successfully pooled the resources of over a dozen different law enforcement agencies into a coordinated effort that has resulted in the confiscation of 35 million doses of cocaine, over 9 million injections of heroin, 1 million marijuana cigarettes, and over $38 million in drug traffickers cash and assets. But law enforcement, however successful, can only attack the supply side of the current drug problem. It is only through an equal effort to diminish and end the demand for illicit drugs that a complete solution to our drug problem can be accomplished. Drug Use is Life Abuse was created in response to this need. As a support group of the Sheriff's Advisory Council, Drug Use Is Life Abuse is a stand-alone, full-time entity working to coordinate and initiate drug use prevention and awareness programs between the Sheriff's Department and Advisory Council, the business community, student, parent, school, civic, and religious organizations. Drug Use Is Life Abuse provides a means through which various organizations and businesses in the community can get directly involved in this effort. The Drug Use Is Life Abuse marketing plan calls for a cyclical focus on various elements in the marketing environment, such as convenience stores, the fast food industry, theme parks, and the entertainment industry, areas that are both important and highly visible to younger market segments. The plan calls for a relentless image campaign supporting drug-free lifestyles, a plan designed to support and promote a change in the way society perceives drug use. Drug Use Is Life Abuse intends to play a major role in a county- wide effort to eliminate the demand for illicit drugs. To be successful, Drug Use Is Life Abuse will work closely with the Sheriff's Department and must encourage all segments of the prevention community to take advantage of its resources to enhance their individual efforts. Theme/Message Development This would be a good venue for the President to speak on the tremendous amount of good work the private sector is doing to prevent drug abuse. This is a good example of a "thousand points of light". Also, the President can speak to the Hispanic community and the problems they are having with drugs. Proposed Scenario - Santa Ana Bowl, Santa Ana, CA Upon arrival at the Santa Ana Bowl, the President will begin participation in a Staff Photo with 60 people. (NOTE: Sheriff Gates requested this photo. The photo will include 30 fundraisers for "Drug Use is Life Abuse" programs and for this rally and also 20 Chiefs of Police, and 10 local student board members). After the Staff Photo, the President will proceed to the Holding Room. After a brief hold, the President will proceed to the Off-Stage Announcement Area. The President will be announced onto Stage and proceeds to his seat. Sheriff Gates will introduce Jim Everett and Jim Everett will introduce the President. The President Remarks. Upon conclusion of Remarks, there will be a balloon rise and the President will depart the Stage and proceed to the Motorcade. The Santa Ana Bowl is the municipal stadium owned by the City of Santa Ana and located right in the heart of downtown Santa Ana. This stadium is a sunken structure that will accommodate 9,800 seated guests in the bleachers and approximately 5,000 standing on the field between the dais and press platform. The event will be held during the noon hour. The audience will consist of federal employees, county employees, city employees, school kids, education and law enforcement officials, and general public. The backdrop for the event is a sixty foot long by twenty foot high painted canvas enlargement of the cover of the drug education curriculum. The event will have the standard color components to include: high school cheerleaders, bands, hand held flags and signs, and balloons. Crowd Raising The crowd raising efforts will be conducted by the "Drug Use is Life Abuse" organization, the Orange County Sheriff's Department, the Santa Ana School District and the Santa Ana Police Department. The Drug Use is Life Abuse Organization will pursue the following plan to guarantee a capacity crowd and will also implement the necessary safe guards to ensure the integrity of the audience. The Organization will print and distribute 750 VVIP tickets, and 400 VIP tickets. These ticket holders will occupy the area directly between the dais and the press platform. An additional ticket will be printed and distributed to County employees which will be sent home in their paychecks. These ticket holders will occupy the grandstands on both sides of the field from the endzone to the fifty yard line. Additionally, the Organization will mail flyers to approximately 80,000 households from their own mailing list and purchase advertising in both the Los Angeles Times and the Orange County Register. The general public seating area will be the remainder of the grandstands from the fifty yard line to the opposite endzone. Some general public will be allowed on the field behind the press platform area. The local school system will provide and bus 5,000 school children. This plan will be put into action immediately upon confirmation of the March 2nd date. PRELIMINARY OUTLINE SCHEDULE Staten Island, New York; San Francisco, Los Angeles and Palm Springs, California Wednesday, February 28, 1990 10:25 am MARINE ONE departs White House en route Andrews Air Force Base. (Flying Time: 10 Minutes) 10:35 am MARINE ONE arrives Andrews Air Force Base. 10:40 am AIR FORCE ONE departs Andrews Air Force Base en route Newark, New Jersey. (Flying Time: 45 Minutes) (Interchange: TBD) (Time Change: None) 11:25 am AIR FORCE ONE arrives Newark, New Jersey. 11:30 am MARINE ONE departs Newark International Airport, Newark, New Jersey en route Staten Island, New York. (Flying Time: 15 Minutes) 11:45 am MARINE ONE arrives TBD Landing Zone, Staten Island, New York. 11:50 am MOTORCADE departs TBD Landing Zone en route Shalimar Hall. (Drive Time: 5 Minutes) 11:55 am MOTORCADE arrives Shalimar Hall. * STAFF PHOTO - Closed Press (12:00 pm - 12:20 pm) * FUNDRAISING LUNCHEON FOR SUSAN MOLINARI - Open Press - Brief Remarks (12:25 pm - 1:00 pm) 1:05 pm MOTORCADE departs Shalimar Hall en route TBD Landing Zone. (Drive Time: 5 Minutes) 1:10 pm MOTORCADE arrives TBD Landing Zone. 1:15 pm MARINE ONE departs Staten Island, New York en route Newark, New Jersey. (Flying Time: 15 Minutes) 1:30 pm MARINE ONE arrives Newark International Airport. 1:35 pm AIR FORCE ONE departs Newark, New Jersey en route (E.S.T.) San Francisco, California. (Flying Time: 5 Hours 45 Minutes) (Interchange: No) (Time Change: Back 3 Hours) 4:20 pm AIR FORCE ONE arrives San Francisco International (P.S.T.) Airport, San Francisco, California. 4:25 pm MOTORCADE departs San Francisco International Airport en route St. Francis Hotel. (Drive Time: 20 Minutes) 4:45 pm MOTORCADE arrives St. Francis Hotel. * PRIVATE TIME (4:50 pm - 6:50 pm) * WILSON STAFF PHOTO - Closed Press (7:00 pm - 7:20 pm) * WILSON FUNDRAISING DINNER - Open Press - Brief Remarks (7:35 pm - 8:05 pm) 8:10 pm MOTORCADE departs St. Francis Hotel en route San Francisco International Airport. (Drive Time: 20 Minutes) 8:30 pm MOTORCADE arrives San Francisco International Airport. 8:35 pm AIR FORCE ONE departs San Francisco, California en (P.S.T.) route Los Angeles, California. (Flying Time: 1 Hour 5 Minutes) (Interchange: No) (Time Change: None) 9:40 pm AIR FORCE ONE arrives Los Angeles, California. (P.S.T.) 9:45 pm MOTORCADE departs Los Angeles International (P.S.T.) Airport en route Century Plaza Tower. (Drive Time: 25 Minutes) 10:10 pm MOTORCADE arrives Century Plaza Tower for RON. Thursday, March 1, 1990 * PRIVATE TIME (TBD am - 12:20 pm) 12:25 pm MOTORCADE departs Century Plaza Tower en route Jimmies Restaurant. (Drive Time: 5 Minutes) 12:28 pm MOTORCADE arrives Jimmies Restaurant. * GOP GOVERNOR'S LUNCHEON - TBD Press - Brief Remarks (12:30 pm - 1:30 pm) 1:35 pm MOTORCADE departs Jimmies Restaurant en route Century Plaza Tower. (Drive Time: 5 Minutes) 1:40 pm MOTORCADE arrives Century Plaza Tower. * PRIVATE TIME (1:45 pm - 6:45 pm) 6:55 pm MOTORCADE departs Century Plaza Tower en route Century Plaza Main Building. (Drive Time: 5 Minutes) 7:00 pm MOTORCADE arrives Century Plaza Main Building. * CHAMBER OF COMMERCE HEAD TABLE STAFF PHOTO - Closed Press (7:05 pm - 7:25 pm) * CHAMBER OF COMMERCE DINNER - Open Press - Dinner - Remarks (7:30 pm - 8:30 pm) 8:35 pm MOTORCADE departs Century Plaza Main Building en route Century Plaza Tower. (Drive Time: 5 Minutes) 8:40 pm MOTORCADE arrives Century Plaza Tower for RON. Friday, March 2, 1990 8:00 am MOTORCADE departs Century Plaza Tower en route Century Plaza Main Building. (Drive Time: 5 Minutes) 8:05 am MOTORCADE arrives Century Plaza Main Building. * STAFF PHOTO (TBD) - Closed Press (8:08 am - 8:25 am) * ADDRESS ACADEMY OF TELEVISION ARTS: AND SCIENCES - Open Press - Remarks (8:30 am - 9:00 am) 9:05 am MOTORCADE departs Century Plaza Main Building en route Century Plaza Tower. (Drive Time: 5 Minutes) 9:10 am MOTORCADE arrives Century Plaza Tower. * PRIVATE TIME (9:15 am - 10:40 am) 10:45 am MOTORCADE departs Century Plaza Tower en route Santa Monica Airport. (Drive Time: 15 Minutes) 11:00 am MOTORCADE arrives Santa Monica Airport. 11:05 am MARINE ONE departs Santa Monica Airport en route Anaheim Field Landing Zone, Santa Ana, California. (Flying Time: 35 Minutes) 11:45 am MARINE ONE arrives Anaheim Field Landing Zone. 11:50 am MOTORCADE departs Anaheim Field Landing Zone en route Santa Ana Bowl. (Drive Time: 15 Minutes) 12:05 pm MOTORCADE arrives Santa Ana Bowl. * STAFF PHOTO - Closed Press (12:10 pm - 12:25 pm) * "DRUG USE IS LIFE ABUSE" ANTI-DRUG RALLY - Open Press - Remarks (12:30 pm - 1:30 pm) 12:30 pm MOTORCADE departs Santa Ana Bowl en route El Toro Marine Corps Air Station. (Drive Time: 15 Minutes) 12:45 pm MOTORCADE arrives El Toro Marine Corps Air Station. 12:50 pm AIR FORCE ONE departs Santa Ana, California en route Palm Springs, California. (Flying Time: 35 Minutes) (Interchange: TBD) (Time Change: None) 1:25 pm AIR FORCE ONE arrives Palm Springs Regional Airport, Palm Springs, California. 1:30 pm MOTORCADE departs Palm Springs Regional Airport en route Annenberg Residence. (Drive Time: 20 Minutes) 1:50 pm MOTORCADE arrives Annenberg Residence for RON. Saturday, March 3, 1990 No Events Scheduled Sunday, March 4, 1990 TBD AIR FORCE ONE departs Palm Springs, California en route Andrews Air Force Base. (Flying Time: 4 Hours 10 Minutes) (Interchange: TBD) (Time Change: Ahead 3 Hours) TBD AIR FORCE ONE arrives Andrews Air Force Base. TBD MARINE ONE departs Andrews Air Force Base en route White House. (Flying Time: 10 Minutes) TBD MARINE ONE arrives White House. CC: Sig Rogich McGroarty/Dooley February 26, 1990 3:00 pm [LATV] PRESIDENTIAL REMARKS: ACADEMY OF TELEVISION ARTS & SCIENCES BREAKFAST LOS ANGELES, CALIFORNIA MARCH 2, 1990 8:30 A.M. Thank you, Charles {Fries, Academy Chairman}, for those kind words. And good morning to all of you. I want to thank you for joining me at this early hour. It's great to see such an / All- + star cast assembled here. [Introductory acknowledgements. My good friend Jerry Weintraub. Leo Chaloukian, President of the Academy. In fact, we've got a room full of Presidents: Bob EYE-GER Jeff Sagansky. CBS. Iger, ABC CBS. Brandon Tartikoff, NBC. Sidney Sheinberg, MCA [[/// I'm George Bush, USA. ///]] Ted Turner's here. [[Ted, I want to thank you for the suggestion you made to Barbara recently -- but I have to tell you she's decided not to have her hair colorized. ]] [[There's Roger Ailes: my good friend and trusted advisor, whose help was so important to me in my quest for the Presidency. // I'm not sure I hit that line just the way Roger wanted me to -- but the eye contact was OK -- wasn't it, Roger? // ]] [But being President does have its advantages. I have a TV set in the White House with five screens -- big screen in the middle, with four small ones around it, all of them on at once. // Now I don't have to miss the nightly news while I watch Wheel of Fortune. ]] 2 There's no escaping the fact that we live in the age of television. [[You know, in my State of the Union, I announced six national education goals -- targets to meet by the year 2000. I want to add a seventh goal this morning. By the year 2000, all Americans must be able to set the clocks on their VCRs. ///]] But I came here this morning to make a serious point -- about the tremendous power of television -- and how TV can help us meet some of the most pressing social challenges we face. And I know this industry is more involved than ever in focusing on some of our nation's most serious problems -- whether it's hunger, homelessness or drug abuse. And there's tremendous potential in that -- because every one of us in this room knows that television can do more than entertain. It can educate. This morning, I want to focus on Public Enemy Number One -- illegal drugs. Two weeks ago, I went down to the Andean Drug Summit -- down to Cartagena, Colombia -- a country on the front-lines of the drug war. President Barco and the people of Colombia have made a courageous choice: Colombia versus the Cartels. The battle is far from over. But for the first time, the drug runners are on the run. We're going to keep the pressure on -- work with our Andean allies to cut the supply lines that run from the jungles of South America right into the heart of our cities. And we will. But the "supply side" is only half the problem. If we want to win 3 this war, we've simply got to drive down demand --- dry up the market for illegal drugs here in our own country. We do that by increasing awareness. Education -- providing people -- especially young people -- information that helps them separate fact from fiction when the subject is drugs. That's why I'm here this morning. To thank you -- the leaders in the television industry -- for enlisting the power of TV as a force for positive change. Each of you is a point of light utilizing your unique ability to inform, to change attitudes to catalyze public action in our fight against drug abuse. This morning, I want to thank you for the work you're doing with my friend Jim Burke, head of the Media-Advertising Partnership for a Drug-tree America. We see those hard-hitting BillNielsen anti-drug commercials every day -- and they're hitting home. 201/534-3536 timet space We're starting to see a shift in attitudes in the regions where those spots are on the air. But it's not just the commercials that are getting the anti- drug message across -- increasingly, it's also the your regular programming, the shows themselves. And that's important. Most people have no idea how many kids watch the Saturday morning cartoons. // This is one group that does. // Well, I am astonished at the number: 20 million kids between the ages of 5 and 11, sitting on the living room floor every Saturday morning, watching cartoons. 4 20 million kids. Impressionable. Just asking to be entertained. What a target audience. // And let me tell you something: those 20 million kids in front of their TVs on any Saturday morning are the same target audience for every school- yard drug pusher, five days a week. Today, drugs are an unfortunate fact of life in every city and town across America. Our kids face pressure from their peers -- pressure from the pushers out there -- to snort some coke, smoke some pot -- or even a killer called crack cocaine. "Just once." "Can't hurt." "Everybody does it." "It's cool." // That's what our kids hear. That's what they're up against. For too many of our kids, that's the real world. We've got to help our children develop the power to say no - - power that comes from self-confidence. We've got to arm our kids with the facts: Drugs aren't part of life in the fast lane. Drugs are a dead-end. That's why I'm so delighted that the Academy is taking the lead in producing a show called "Cartoon All-Stars to the Rescue" -- a story about a boy who, with the help of more than a dozen of today's most popular cartoon characters, learns that he can draw the line against drugs: that every kid can be drug-free. That's a great message -- and I hope that on Saturday, April 21st, the day that show is first broadcast across the U.S. and all over North America, every TV set is on -- and every child is watching 5 I want to thank all of you associated with the Academy of Television Arts and Sciences for taking part in this collaborative effort. Never before in cartoon history have Bugs Bunny and Daffy Duck worked with the Teenage Mutant Ninja [NIN- juh] Turtles, the Muppets, the Smurfs -- and all the other stars of the cartoon world. [[My hat's off to Roy Disney and Buzz Potamkin -- for keeping all those colorful egos in line. ]] One thing more while we're talking about cartoons. Every one of us knows those scenes where a character falls off a cliff, or gets hit by a truck -- and gets right up, dusts himself off, and moves right on to the next scene. Kids see that stuff -- and they know it isn't real. But how many kids and young adults today have seen the programs or movies that show a character take drugs -- and just like the cartoon characters -- survive without a scratch? // Well, that isn't real either. In the real world -- whether it's Hollywood. Or Harlem. Or out in the heartland -- small town America -- we know what drugs do. And the simple truth is: drugs destroy. And thank goodness -- the days when popular culture glorified and glamorized drug use are fading fast. Public opinion is turning around. We used to hear that drugs were fashionable. Fun. Part of life in the fast lane. Not any more. Now we're hearing something different. Today, it's chic to be drug-free. // I think that change is taking place because we've all seen the damage drugs can do. We've seen too many sports stars, too 6 many entertainers -- too many of the men and women we look up to, too many of our heroes -- pulled down, destroyed by drugs. Drugs and success just don't mix. And I want to thank every one of you in this room for helping smash that stereotype. Because the truth is, drugs don't care who you are, how famous you are -- or how much you earn. Drugs are deadly for everybody. So this morning, I want to make sure I'm understood by all the writers, producers and actors in this room. I'm not asking you to compromise your art. I'm not asking TV producers or film makers to portray a fantasy world where drugs don't exist. Sugar-coating won't solve anything. I'm with those of you who believe the answer is to treat drugs with the same degree of realism TV brings to so many other subjects. To show what happens -- in the real world -- when someone does drugs. How what starts out as a high turns into the lowest form of self-abasement -- where drugs mean more than family, friends, or self-respect. To show -- in the real world - - how drugs destroy. How drugs kill -- every day. That's the real-world message. It's a message that can save lives. And thanks to you -- it's a message that's getting through to our kids. Once again, my thanks for all you've done -- and all you're doing. God bless you -- and God bless the United States of America. McGroarty/Dooley February 22, 1990 4:00 pm [LATV] PRESIDENTIAL REMARKS: ACADEMY OF TELEVISION ARTS & SCIENCES BREAKFAST LOS ANGELES, CALIFORNIA MARCH 2, 1990 8:30 A.M. Thank you, Charles {Fries, Academy Chairman}, for those kind words. And good morning to all of you. I want to thank you for joining me at this early hour. It's great to see such an All- star cast assembled here. [Introductory acknowledgements. ] My good friend Jerry Weintraub. Leo Chaloukian, President of the Academy. In fact, we've got a room full of Presidents: Bob Iger, CBS. Brandon Tartikoff, NBC. Sidney Sheinberg, MCA. [[/// I'm George Bush, USA. ///]] Ted Turner's here. [ [Ted, I want to thank you for the suggestion you made to Barbara recently -- but I have to tell you she's decided not to have her hair colorized. ]] [ [And of course, Barry Diller from the Fox network. Barry asked me if I'd be interested in starring in my own sit com: He wants to call it "Married, With Grandchildren. " ] ] [ [There's Roger Ailes: my good friend and trusted advisor, without whose help I would not be President today. /// I'm not sure I hit that line just the way Roger wanted me to //]] [[ But being President does have its advantages. I have a TV set in the White House with seven screens -- big screen in the middle, with six small ones around it, all of them on at once. 2 // Now I don't have to miss Dan Rather while I watch Wheel of Fortune. ]] [ [That TV's got a remote control that can do everything but launch the Space Shuttle. // Thank goodness I've got my grandchildren to teach me how to use it. ]] There's no escaping the fact that we live in the age of television. [You know, in my State of the Union, I announced six national education goals -- targets to meet by the year 2000. I want to add a seventh goal this morning. By the year 2000, all Americans must be able to set the clocks on their VCRs. ///]] But I came here this morning to make a serious point -- about the tremendous power of television -- and how TV can help us meet some of the most pressing social challenges we face. And I know this industry is more involved than ever in focussing on some of our nation's most serious problems -- whether it's hunger, homelessness or drug abuse. And there's tremendous potential in that -- because every one of us in this room knows that television can do more than entertain. It can educate. This morning, I want to focus on Public Enemy Number One -- illegal drugs. Two weeks ago, I went down to the Andean Drug Summit -- down to Cartagena, Colombia -- a country on the front-lines of the drug war. President Barco and the people of Colombia have made a courageous choice: Colombia versus the Cartels. The battle is 3 far from over. But for the first time, the drug runners are on the run. We're going to keep the pressure on -- work with our Andean allies to cut the supply lines that run from the jungles of South America right into the heart of our cities. And we will. But the "supply side" is only half the problem. If we want to win this war, we've simply got to drive down demand -- dry up the market for illegal drugs here in our own country. We do that by increasing awareness. Education -- providing people -- especially young people -- information that helps them separate fact from fiction when the subject is drugs. That's why I'm here this morning. To thank you -- the leaders in the television industry -- for enlisting the power of TV as a force for positive change. Most people have no idea how many kids watch the Saturday morning cartoons. // This is one group that does. // Well, I am astonished at the number: 20 million kids between the ages of 5 and 11, sitting on the living room floor every Saturday NBearch morning, watching cartoons. 20 million kids. Impressionable. Just asking to be entertained. What a target audience. // And let me tell you something: those 20 million kids in front of their TVs on any Saturday morning are the same target audience for every school- yard drug pusher, five days a week. Today, drugs are an unfortunate fact of life in every city and town across America. Our kids face pressure from their peers 4 -- pressure from the pushers out there -- to snort some coke, smoke some pot -- or even a killer called crack cocaine. "Just once." "Can't hurt." "Everybody does it." "It's cool." // That's what our kids hear. That's what they're up against. For too many of our kids, that's the real world. We've got to help our children develop the power to say no - - power that comes from self-confidence. We've got to arm our kids with the facts: Drugs aren't part of life in the fast lane. Drugs are a dead-end. That's why I'm so delighted that the Academy is taking the lead in producing a show called "Cartoon All-Stars to the Rescue" -- a story about a boy who, with the help of more than a dozen of today's most popular cartoon characters, learns that he can draw simulcust the line against drugs: that every kid can be drug-free. That's a great message -- and I hope that on Saturday, RUCC April 21st, the day that show is first broadcast across the U.S. and all over North America, every TV set is on -- and every child is tuned in. I want to thank all of you associated with the Academy of Television Arts and Sciences for taking part in this collaborative effort. Never before in cartoon history have Bugs Bunny and Daffy Duck worked with the Teenage Mutant Ninja Turtles, the Muppets, the Smurfs -- and all the other stars of the cartoon world. [[My hat's off to Roy Disney and Buzz Potamkin -- for keeping all those colorful egos in line. ]] 5 One thing more while we're talking about cartoons. Every one of us knows those scenes where a character falls off a cliff, or gets hit by a truck -- and gets right up, dusts himself off, and moves right on to the next scene. Kids see that stuff -- and they know it isn't real. But how many kids and young adults today have seen the programs or movies that show a character take drugs -- and just like the cartoon characters -- survive without a scratch? // Well, that isn't real either. In the real world -- whether it's Hollywood. Or Harlem. Or out in the heartland -- small town America -- we know what drugs do. And the simple truth is: drugs destroy. And thank goodness -- the days when popular culture glorified and glamorized drug use are fading fast. Public opinion is turning around. We used to hear that drugs were fashionable. Fun. Part of life in the fast lane. Not any more. Now we're hearing something different. Today, it's chic to be sober. 11 I think that change is taking place because we've all seen the damage drugs can do. We've seen too many sports stars, too many entertainers -- too many of the men and women we look up to, too many of our heroes -- pulled down, destroyed by drugs. Drugs and success just don't mix. And I want to thank every one of you in this room for helping smash that stereotype. 6 Because the truth is, drugs don't care who you are, how famous you are -- or how much you earn. Drugs are deadly for everybody. So this morning, I want to make sure I'm understood by all the writers, producers and actors in this room. I'm not asking you to compromise your art. I'm not asking TV producers or film makers to portray a fantasy world where drugs don't exist. Sugar-coating won't solve anything. I'm with those of you who believe the answer is to treat drugs with the same degree of realism TV brings to so many other subjects. To show what happens -- in the real world -- when someone does drugs. How what starts out as a high turns into the lowest form of self-abasement -- where drugs mean more than family, friends, or self-respect. To show -- in the real world - - how drugs destroy. How drugs kill -- every day. That's the real-world message. It's a message that can save lives. And thanks to you -- it's a message that's getting through to our kids. Once again, my thanks for all you've done -- and all you're doing. God bless you -- and God bless the United States of America. # # # THE WHITE HOUSE WASHINGTON February 22, 1990 MEMORANDUM FOR THE CHIEF OF STAFF PATTY PRESOCK DAVID BATES LINDA CASEY ANDREW CARD WILLIAM KRISTOL JAMES CICCONI TIMOTHY MCBRIDE DAVID DEMAREST ROSE ZAMARIA MARLIN FITZWATER PAUL BATEMAN BOYDEN GRAY RICHARD TREFRY FRED MCCLURE DAVID VALDEZ BONNIE NEWMAN BILLY DALE ROGER PORTER JAY ALLISON SIG ROGICH JOHN HERRICK BRENT SCOWCROFT LAURIE FIRESTONE CHASE UNTERMEYER PEGGY SWIFT SUSAN PORTER ROSE KIM BRADY ED ROGERS JEAN LAMB JOE HAGIN DEB ANDERSON JIM WRAY TONY BENEDI CHRISS WINSTON USSS/PPD OPS BOBBIE KILBERG WHCA AUDIO/VISUAL SICHAN SIV WHCA OPERATIONS WHTV MEDICAL UNIT PRESIDENTIAL DOCUMENTS THROUGH: SIG ROGICH ASSISTANT TO THE PRESIDENT FOR PUBLIC EVENTS AND INITIATIVES FROM: JOHN G. KELLER, JR. YOK DEPUTY ASSISTANT TO THE PRESIDENT AND DIRECTOR OF PRESIDENTIAL ADVANCE SUBJECT: TRIP OF THE PRESIDENT TO STATEN ISLAND, NEW YORK; SAN FRANCISCO, LOS ANGELES, AND PALM SPRINGS, CALIFORNIA ON FEBRUARY 28 - MARCH 4, 1990 For your use and planning purposes, the attached is a preliminary outline schedule for the Trip of the President to Staten Island, New York; San Francisco, Los Angeles and Palm Springs, California. Please keep in mind that the following information has not been finally approved and is subject to change. Attachments PRELIMINARY OUTLINE SCHEDULE Staten Island, New York; San Francisco, Los Angeles and Palm Springs, California Wednesday, February 28, 1990 GUEST AND STAFF INSTRUCTIONS: 8:00 am Baggage Call. Please place all unlocked baggage in Room 89 1/2, O.E.O.B. at this time. 9:40 am Vans depart West Basement en route Andrews Air Force Base Distinguished Visitors Lounge. 9:40 am Those with own transportation and baggage should arrive Andrews Air Force Base Distinguished Visitors Lounge for check-in. 10:10 am Those with own transportation should arrive Andrews Air Force Base Distinguished Visitors Lounge at this time. 10:25 am MARINE ONE departs White House en route Andrews Air Force Base. (Flying Time: 10 Minutes) 10:35 am MARINE ONE arrives Andrews Air Force Base. 10:40 am AIR FORCE ONE departs Andrews Air Force Base en route Newark, New Jersey. (Flying Time: 45 Minutes) (Interchange: No) (Time Change: None) 11:25 am AIR FORCE ONE arrives Newark, New Jersey. 11:30 am MARINE ONE departs Newark International Airport, Newark, New Jersey en route Staten Island, New York. (Flying Time: 15 Minutes) 11:45 am MARINE ONE arrives TBD Landing Zone, Staten Island, New York. 11:50 am MOTORCADE departs TBD Landing Zone en route Shalimar Hall. (Drive Time: 5 Minutes) 11:55 am MOTORCADE arrives Shalimar Hall. * STAFF PHOTO - Closed Press (12:00 pm - 12:20 pm) * FUNDRAISING LUNCHEON FOR SUSAN MOLINARI - Open Press - Brief Remarks (12:25 pm - 1:00 pm) 1:05 pm MOTORCADE departs Shalimar Hall en route TBD Landing Zone. (Drive Time: 5 Minutes) 1:10 pm MOTORCADE arrives TBD Landing Zone. 1:15 pm MARINE ONE departs Staten Island, New York en route Newark, New Jersey. (Flying Time: 15 Minutes) 1:30 pm MARINE ONE arrives Newark International Airport. 1:35 pm AIR FORCE ONE departs Newark, New Jersey en route (E.S.T.) San Francisco, California. (Flying Time: 5 Hours 45 Minutes) (Interchange: No) (Time Change: Back 3 Hours) 4:20 pm AIR FORCE ONE arrives San Francisco International (P.S.T.) Airport, San Francisco, California. 4:25 pm MOTORCADE departs San Francisco International Airport en route St. Francis Hotel. (Drive Time: 20 Minutes) 4:45 pm MOTORCADE arrives St. Francis Hotel. * PRIVATE TIME (4:50 pm - 6:55 pm) * WILSON STAFF PHOTO - Closed Press (7:00 pm - 7:20 pm) * WILSON FUNDRAISING DINNER - Open Press - Brief Remarks (7:35 pm - 8:05 pm) 8:10 pm MOTORCADE departs St. Francis Hotel en route San Francisco International Airport. (Drive Time: 20 Minutes) 8:30 pm MOTORCADE arrives San Francisco International Airport. 8:35 pm AIR FORCE ONE departs San Francisco, California en (P.S.T.) route Los Angeles, California. (Flying Time: 1 Hour) (Interchange: No) (Time Change: None) 9:35 pm AIR FORCE ONE arrives Los Angeles, California. (P.S.T.) 9:40 pm MOTORCADE departs Los Angeles International (P.S.T.) Airport en route Century Plaza Tower. (Drive Time: 25 Minutes) 10:05 pm MOTORCADE arrives Century Plaza Tower for RON. Thursday, March 1, 1990 10:00 am MOTORCADE departs Century Plaza en route Paramount Studios. (Drive Time: 15 Minutes) 10:15 am MOTORCADE arrives Paramount Studios. * PUBLIC SERVICE ANNOUNCEMENT TAPING - STUDIO TOUR - Pool Coverage (10:20 am - 11:00 am) 11:05 am MOTORCADE departs Paramount Studios en route Century Plaza Tower. (Drive Time: 15 Minutes) 11:20 am MOTORCADE arrives Century Plaza Tower. * PRIVATE TIME (11:25 am - 12:20 pm) 12:25 pm MOTORCADE departs Century Plaza Tower en route Jimmies Restaurant. (Drive Time: 5 Minutes) 12:30 pm MOTORCADE arrives Jimmies Restaurant. * GOP GOVERNOR'S LUNCHEON - Closed Press - Brief Remarks (12:35 pm - 2:00 pm) 2:05 pm MOTORCADE departs Jimmies Restaurant en route Century Plaza Tower. (Drive Time: 5 Minutes) 2:10 pm MOTORCADE arrives Century Plaza Tower. * PRIVATE TIME (2:15 pm - 6:45 pm) 6:55 pm MOTORCADE departs Century Plaza Tower en route Century Plaza Main Building. (Drive Time: 5 Minutes) 7:00 pm MOTORCADE arrives Century Plaza Main Building. * CHAMBER OF COMMERCE HEAD TABLE STAFF PHOTO - Closed Press (7:05 pm - 7:25 pm) * CHAMBER OF COMMERCE DINNER - Open Press - Dinner - Remarks (7:30 pm - 8:30 pm) 8:35 pm MOTORCADE departs Century Plaza Main Building en route Century Plaza Tower. (Drive Time: 5 Minutes) 8:40 pm MOTORCADE arrives Century Plaza Tower for RON. Friday, March 2, 1990 8:00 am MOTORCADE departs Century Plaza Tower en route Century Plaza Main Building. (Drive Time: 5 Minutes) 8:05 am MOTORCADE arrives Century Plaza Main Building. * STAFF PHOTO (TBD) - Closed Press (8:08 am - 8:25 am) * ADDRESS ACADEMY OF TELEVISION ARTS AND SCIENCES BREAKFAST - Open Press - Remarks (8:30 am - 9:00 am) 9:05 am MOTORCADE departs Century Plaza Main Building en route Century Plaza Tower. (Drive Time: 5 Minutes) 9:10 am MOTORCADE arrives Century Plaza Tower. * PRIVATE TIME (9:15 am - 10:45 am) 10:50 am MOTORCADE departs Century Plaza Tower en route Santa Monica Airport. (Drive Time: 15 Minutes) 11:05 am MOTORCADE arrives Santa Monica Airport. 11:10 am MARINE ONE departs Santa Monica Airport en route Anaheim Field Landing Zone, Santa Ana, California. (Flying Time: 35 Minutes) 11:45 am MARINE ONE arrives Anaheim Field Landing Zone. 11:50 am MOTORCADE departs Anaheim Field Landing Zone en route Santa Ana Bowl. (Drive Time: 15 Minutes) 12:05 pm MOTORCADE arrives Santa Ana Bowl. * STAFF PHOTO - Closed Press (12:10 pm - 12:25 pm) * "DRUG USE IS LIFE ABUSE" ANTI-DRUG RALLY - Open Press - Remarks (12:30 pm - 1:30 pm) 1:35 pm MOTORCADE departs Santa Ana Bowl en route El Toro Marine Corps Air Station. (Drive Time: 15 Minutes) 1:50 pm MOTORCADE arrives El Toro Marine Corps Air Station. 1:55 pm AIR FORCE ONE departs Santa Ana, California en route Palm Springs, California. (Flying Time: 35 Minutes) (Interchange: No) (Time Change: None) 2:30 pm AIR FORCE ONE arrives Palm Springs Regional Airport, Palm Springs, California. 2:35 pm MOTORCADE departs Palm Springs Regional Airport en route Annenberg Residence. (Drive Time: 20 Minutes) 2:55 pm MOTORCADE arrives Annenberg Residence for RON. Saturday, March 3, 1990 No Events Scheduled Sunday, March 4, 1990 9:10 am MOTORCADE departs Annenberg Residence en route Palm Springs Regional Airport. (Drive Time: 20 Minutes) 9:30 am MOTORCADE arrives Palm Springs Regional Airport. 9:35 am AIR FORCE ONE departs Palm Springs, California (P.S.T.) en route Andrews Air Force Base. (Flying Time: 4 Hours 10 Minutes) (Interchange: No) (Time Change: Ahead 3 Hours) 4:45 pm AIR FORCE ONE arrives Andrews Air Force Base. (E.S.T.) 4:50 pm MARINE ONE departs Andrews Air Force Base en route White House. (Flying Time: 10 Minutes) 5:00 pm MARINE ONE arrives White House. ANNOUNCING substance an abuse anti- "CARTOON ALL-STARS TO THE RESCUE" ACADEMY OF TELEVISION ARTS E SCIENCES ACADEMY OF TELEVISION ARTS & SCIENCES 3500 WEST OLIVE AVENUE SUITE 700, BURBANK A 91505-4628 (818) 953-7575 FAX (818) 953-4182 PRESS CONTACTS: (for ATAS) (for McDonald's) Murray Weissman Bridget Marshall at 312/575-6263 Robert Wargo or Libby FitzGibbons of 818/763-2975 Golin/Harris 312/836-7130 TELEVISION ACADEMY AT NATPE FOR FIRST TIME (IN BOOTH L-9) TO SIGN ON STATIONS, SUPPLY INFORMATION ABOUT CARTOON ALL-STARS TO THE RESCUE," ITS APRIL 21 ANIMATED ENTERTAINMENT SPECIAL FOR. CHILDREN WITH AN ANTI SUBSTANCE ABUSE MESSAGE SUPPORTED BY MAJOR FUNDING FROM MCDONALD'S RESTAURANTS AND RONALD MCDONALD CHILDREN'S CHARITIES NEW ORLEANS, JAN. 16--Hundreds of independent TV stations at NATPE will be offered the opportunity during this year's meeting to serve the interests of their communities and their country by agreeing to telecast "Cartoon All-Stars to the Rescue," the Academy of Television Arts & Sciences, (ATAS') historical and precedent-setting half-hour animated anti-substance abuse entertainment special aimed at children 5 to 11 years old. For the first time in its history the Academy will maintain a booth at NATPE, donated by the NATPE organization (Booth L-9, supervised by ATAS Anti Substance Abuse Director Linda Loe), (more) ATAS ANIMATION SPECIAL page 2 to enlist participation of additional stations and to supply further information to network and independent programmers about its upcoming special, to be presented on an historical simulcast April 21, 1990 (10:30-11:00 AM, ET). Production of the special is being principally funded by McDonald's restaurants and Ronald McDonald Children's Charities. During a press conference last September the Academy announced that 'Cartoon All-Stars to the Rescue" would be given an historical same day and time "roadblock" presentation by all three major networks (ABC, CBS and NBC). Thus far the Academy has united more than 750 TV stations- in the United States and Canada, several major television production companies and McDonald's to participate in the simulcast on Saturday, April 21, (10:30-11:00 AM, ET) and has arranged subsequent distribution of the ATAS special targeted at enlightening children about the danger of substance abuse. The cast includes such super all-stars as ALF, Bugs Bunny, The Chipmunks, Daffy Duck, Donald Duck's Nephews, Garfield, The Muppet Babies; The Smurfs, Teenage Mutant Ninja Turtles (Michelangelo), Winnie the Pooh and Tigger. In the serio-comic adventure, the cartoon all-stars rally to rescue a 14-year-old boy from the dangers of a life with drugs. The special will deliver a strong anti-substance abuse message in a highly entertaining style using an all-star cast of classic and current animated characters from the Saturday morning programs of the three major U.S. TV networks. It will be broadcast on ABC-TV's 222 affiliated stations, CBS-TV's 210 affiliated stations, NBC-TV's 208 (more) ATAS ANIMATION SPECIAL page 3 affiliated stations, over cable's Black Entertainment Network (BET) and many additional stations in the association of Independent Television Stations (INTV); in Canada on the Canadian Broadcasting Corporation's (CBC) 38 TV stations, the C.T.V.'s 12 stations and the Global Television Network. In addition many other independent U.S. TV stations which do not carry the simulcast will broadcast the program at a later date. Also set to carry the special are The Disney Channel, Nickelodeon, Univision and Telemundo. "Cartoon All-Stars to the Rescue" is a serio-comedy- adventure about a team of famous cartoon all-stars who help a young girl rescue her older brother from experimenting with drugs against strong peer pressure. In the story the cartoon all-stars give the boy a magical ride into what his future will look like with and without reliance on drugs. An estimated 20,000,000 children, ages 11 and under, will watch the special in the U.S., Canada and Mexico. To extend the impact of the program's anti-substance abuse message beyond its initial broadcast for years to come, 250,000 video cassettes of the program will be distributed free to schools and to video stores. The videos will be distributed by the Disney organization and funded through the Academy Foundation by a grant from Ronald McDonald Children's Charities. Eastman Kodak is donating tape for 200,000 of the cassettes. Major studios and production companies involved in the project (subject to further confirmation) include Bagdasarian, DIC, Film Roman, Hanna-Barbera, Henson Associates, Marvel, Murakami-Wolf- Swenson, Walt Disney, Warner Brothers and others. (more) ATAS ANIMATION SPECIAL page 4 It will be from this line-up of favorite characters that the Academy will put-together a "dream" cast for its special. All of the characters will be made available to the Academy at no cost, as rights' owners agree to waive all fees for the Academy project. Roy E. Disney, Vice Chairman of the Board of Directors of the Walt Disney Company and head of the studio's animation department, is executive producer of the special. The producer is Buzz Potamkin, a Peabody Award winner (for "NBC Weekend") and for 20 years one of animation's most respected producers. The writers are Duane Poole and Tom Swale, who have written many Hanna Barbera animated programs and other television specials and series. The project, in development by the Academy for more than a year, is unprecedented in the history of television: - -The first time the three major U.S. networks will simulcast an entertainment program. -The first time major studios/production companies allow their copywrited animated characters to be drawn together in one television program. The idea for the animated special came from within the membership of the Academy's Campaign Against Substance Abuse Steering Committee, which is chaired by John J. Agoglia, who is also a member of the ATAS Executive Committee and is Executive Vice President, Business Affairs, NBC-TV, and Executive Vice President, NBC Productions. Said Agoglia: (more) ATAS ANIMATION SPECIAL page 5 "The special is targeted at children 5-11 because, sadly, substance abuse is becoming the number one problem even in our elementary, middle and junior high schools. More young children are using drugs and alcohol today than any time in our history, and to illustrate that: A 'Weekly Reader' study found that nearly one-third of America's fourth graders are already being pressed by their peers to try alcohol and marijuana. In addition, according to the National Institute on Drug Abuse and the National Council on Alcoholism, the average age of first drug use is now 13 and the first alcohol use, 12. Original announcement of the program was made last September via a national satellite news conference from the Directors Guild Theater in Los Angeles, with the following participants: Doug Duitsman, ATAS President at the time; Agoglia; Disney; Richard H. Frank, ATAS' immediate past president and founder/organizer of the Academy's Campaign Against Substance Abuse; Ken Barun, Vice President and Executive Director of Ronald McDonald Children's Charities. Attending the event was ATAS' newly elected president Leo Chaloukian. Also present at the original press conference to represent their participating companies and organizations were Jennie Trias, Vice President, Children's Programs, ABC Television Network; Judy Price, Vice President, Children's Programming, CBS; Phyllis Tucker Vinson, Vice President, Children's and Family Programs, NBC; Angela Bruce, head of Children's Programming, English Network, CBC; Carol Martz of KCOP-TV, Los Angeles, representing INTV; along with Potamkin; Poole and Swale. (more) ATAS ANIMATION SPECIAL page 6 McDonald's owner/operators will also work hand-in-hand in their respective communities to develop school programs and other special events to enhance the program. Further background on development of the project follows: With enthusiastic support of the Academy's Board of Governors, Agoglia sought agreement of the three major U.S. networks and CBC to simulcast the special. Committee member Richard H. Frank, President of Walt Disney Studios, met with Ken Barun of Ronald McDonald Children's Charities. Barun, vice president and executive director of Ronald McDonald Children's Charities, a current advisor to director of National Drug Control Policy and an acknowledged expert and author of "How to Keep the Children You Love Off Drugs," was instantly supportive of "Cartoon All-Stars to the Rescue," as were the Ronald McDonald Children's Charities board members and McDonald's. Walt Baker, former Vice President of Programming for Los Angeles TV station KHJ-TV and also a member of ATAS' Substance Abuse Steering Committee, successfully sought an agreement to expand telecasting of the special to up to 300 local independent TV stations. Baker presented the project to the Association of Independent Television Stations (INTV). Preston Padden, INTV President, like others who have been put in touch with the special, immediately supported the program, bringing in a commitment for it to be carried by 180 INTV stations and other independent stations as well. Said ATAS President Chaloukian and Immediate Past President Duitsman: (more) ATAS ANIMATION SPECIAL page 7 "This is clearly one of the most important, most ambitious programs ever undertaken by the Television Academy. It's the first time ever that three networks, INTV, an eventual estimated 1,000 TV stations, all major animation studios have come together--pooling their talents and properties--for a special entertainment project. It shows what television can accomplish when well-positioned, creative executives put their minds to the task of doing something about one of society's major problems. "We know this creative idea will be helpful in reaching out to young minds. We applaud McDonald's, and all other organizations and individuals participating in the project. We're particularly proud of the Academy's Substance Abuse Steering Committee for creating and producing this program and extend the highest accolades to committee chair John Agoglia and his committee members." Said Agoglia: "The importance and absolute correctness of this concept is attested to by the immediate and wholehearted acceptance each network, production company and individual expressed when invited to assist. At first, our hope was to blanket the United States via the three networks and Canada through the CBC. Those four networks joined immediately and subsequent acceptance has come from the U.S. independent stations and the CTV and Global Television Network in Canada. Our committee is deeply grateful to all of those who are contributing dollars, time and talent." Frank, who launched the campaign against substance abuse as President of the Academy in 1986, stated: (more) ATAS ANIMATION SPECIAL page 8 "This telecast, which will reach millions and millions of adults and children, is the fulfillment of a personal dream for me and an important event in the history of the Academy. It is extremely rewarding to have played a role in every step of this project's development. Said Barun: "Our hope is that families will watch 'Cartoon All-Stars to the Rescue together and that parents will use this opportunity to talk with their kids about drugs." To assist parents, a free viewer's guide will be available, in advance of the telecast of "Cartoon All-Stars to the Rescue," from participating McDonald's restaurants, or by writing to McDonald's Drug Education, P.O. Box 11189, 500 No. Michigan Avenue, Chicago, IL, 60611. The Television Academy was activated into its Campaign Against Substance Abuse by past president Frank in 1986. Since then the Academy has presented a major industry address before Hollywood leaders by Nancy Reagan; a weekend conference to discuss the drug problems and suggest solutions with a mix of creative TV executives, law enforcement, educational, medical and government experts participating; established an Outreach Program with other major anti-substance organizations that informally informs TV production units of drugs and alcohol facts and how national, programs might creatively help the problem; hosts and recognizes winners of the Scott Newman Awards given annually to television programs that most effectively and creatively deal with issues of substance abuse; and sponsors the Academy's Substance Abuse Committee's new 1989 Film/Video College Competition for (more) ATAS ANIMATION SPECIAL page 9 students across the country, awarding cash prizes to student films that best present the issues of substance abuse. Other members of ATAS' Campaign Against Substance Abuse Steering Committee are Robert Broder, Don De Mesquita, and Susan Simons. Staff coordinator of the committee's activities for the Academy is Linda Loe. Seven top animation production executives have been named to a special Production Executives Committee to offer their production expertise to the special, as needed. They are Mark Glamack, an ATAS Governor in the Animation Branch; Lee Gunther, independent producer; William Hanna, co-chairman, Hanna-Barbara Productions; Margaret Loesch, president, Marvel Productions; Phil Roman, an ATAS Governor in the Animation Branch and owner, Film Roman; Ken Spears, executive producer, Ruby Spears Productions; and Michael Webster, vice president, Walt Disney TV Animation. # ACADEMY OF TELEVISION ARTS E SCIENCES 3500 WEST OLIVE AVENUE SUITE 700, BURBANK PRESS CONTACTS: 91505-4628 (818) 953-7575 (for ATAS) (for McDonald's) FAX (818) 953-4182 Murray Weissman Bridget Marshall at 312/575-6263 Robert Wargo or Libby FitzGibbons of 818/763-2975 Golin/Harris 312/836-7130 GEORGE C. SCOTT SET TO BE CARTOON VOICE OF ONE OF MAJOR NEW CHARACTERS IN TELEVISION ACADEMY'S 'CARTOON ALL-STARS TO THE RESCUE,' ANIMATED ANTI-SUBSTANCE ABUSE ENTERTAINMENT SPECIAL FOR CHILDREN THAT AIRS APRIL 21; FUNDING PROVIDED BY MCDONALD'S RESTAURANTS AND RONALD MCDONALD CHILDREN'S CHARITIES Oscar- and Emmy-winning actor George C. Scott has been set by Executive Producer Roy Disney and Producer Buzz Potamkin to create the voice of the "Smoke," an evil, drug-pushing apparition and one of the new animated characters featured in the Academy of Television Arts & Sciences' (ATAS') history-making animated anti-substance abuse special for children "Cartoon All-Stars to the Rescue." This will be Scott's second successive assignment this year as the voice of a villian in an animated production, having just- completed work at Disney Studios on the feature-length "The Rescuers Down Under." Immediately responding positively to a request to play the part by Roy Disney, Scott agreed to perform in "Cartoon All-Stars to the Rescue" with the proviso that he only be paid Screen Actors Guild minimum scale wages. The special will be simulcast over ABC-TV, CBS-TV and NBC-TV on Saturday, April 21, (10:30-11:00 AM/ET, 9:30-10:00 AM/PT) and (more) GEORGE C. SCOTT/ATAS DRUG SPECIAL page 2 will be broadcast additionally over hundreds of other television stations in the U.S., Canada, Mexico and other foreign countries. The special is made possible by funding from McDonald's restaurants and a grant by Ronald McDonald Children's Charities. Also lending their voices to "Cartoon All-Stars to the Rescue" are the actors and star voices who regularly portray the well-known characters on Saturday morning television, including Don Messick (Papa Smurf), Danny Goldman (Brainy Smurf), Lorenzo Musik (Garfield), The Bagdasarians (The Chipmunks), Frank Welker (Baby Kermit and Slimer), Jim Cummings (Winnie the Pooh and Tigger), Russi Taylor (Huey, Dewey and Louis, and Baby Gonzo), Laurie O'Brien (Miss Piggy), Townsend Coleman (Michaelangelo), and Jeff Bergman (Daffy Duck and Bugs Bunny). Creating the voices of the pivotal new characters Michael, the 14-year-old boy who is rescued from the dangers of a life with drugs by the all-star cast, and Corey, his concerned 9-year-old sister, are Jason Marsden and Lindsay Parker. "Cartoon All-Stars to the Rescue" is the first entertainment program to be simulcast by the three major U.S. networks and the first television program in which the most popular cartoon characters of different studios intermix. An estimated 20,000,000 children in the U.S., Canada and Mexico, ages 11 and under, will watch the special that will entertain its audience while delivering a strong anti- substance abuse message The special will be simulcast not only on the 640 stations of the three major networks (ABC, CBS and NBC) but also on hundreds of independent stations in the United States, in Canada on the CBC's 38 (more) GEORGE C. SCOTT/ATAS DRUG SPECIAL page 3 stations and CTV's 12 stations and on stations in Mexico. In addition, the special will be carried in the U.S. on cable by the Disney Channel, Nickelodeon and Black Entertainment Television as well as the Telemundo and Univision Networks. Following the telecast of "Cartoon All-Stars to the Rescue," 250,000 videotapes of the special will be distributed through a grant from Ronald McDonald Children's Charities to schools and libraries and to video stores for free rental. McDonald's will also produce a viewer's guide about the special for families and teachers to assist them in discussing relevant substance abuse matters with children before and after the telecast. The guide will be available from participating McDonald's restaurants beginning a week prior to the broadcast. The executive producer of "Cartoon All-Stars to the Rescue" is Roy Disney, vice chairman of the Board of Directors of the Walt Disney Company and head of the studio's animation department; producer is Buzz Potamkin, a Peabody Award winner for "NBC Weekend;" writers are Duane Poole and Tom Swale. Chairman of the Academy's Campaign Against Substance Abuse Steering Committee is John J. Agoglia, Executive Vice President, Business Affairs, NBC-TV, and Executive Vice President, NBC Productions. # 2/1/90 FEBRUARY 1990 M McDonald's FACT SHEET McDonald's Corporation One McDonald's Plaza Oak Brook, Illinois 60521 Academy of Television Arts & Sciences Presents "CARTOON ALL-STARS TO THE RESCUE" A Half-Hour Animated Television Special WHAT A history-making animated anti-substance abuse television special for children ages five to 11, which is the first entertainment program ever simulcast by all three major television networks - as well as hundreds of independent stations, cable networks and Canadian and Mexican networks -- and the first time cartoon characters from a number of animation companies have intermixed for a television program. (Videocassettes and educational materials will be distributed to schools and community groups following the broadcast.) WHEN Saturday, April 21, 1990. 10:30 a.m. Eastern Time 9:30 a.m. Central Time 8:30 a.m. Mountain Time 9:30 a.m. Pacific Time WHY To help young children recognize and understand the dangers of drug and alcohol abuse. STORYLINE "Cartoon All-Stars to the Rescue" is the serious-comedy-adventures of the all-star cast rallying to rescue a 14-year-old boy from the dangers of a life with drugs. PRODUCED Under the auspices of the Academy of Television Arts and Sciences (ATAS). Principally funded by McDonald's restaurants and Ronald McDonald Children's Charities. -more- RECYCLED PAPER CHARACTERS/ STUDIOS Alf Alien Productions Bugs Bunny Warner Brothers The Chipmunks Bagdasarian Productions Daffy Duck Warner Brothers Duck Tales Disney (Huey, Dewey, Louie) Garfield Film Roman Muppet Babies Disney (Kermit, Miss Piggy) Slimer Columbia Pictures TV The Smurfs Hanna Barbera Teenage Mutant Ninja Turtles (Michaelangelo) Murakami Wolf Swenson Winnie the Pooh Disney (and Tigger, too) MILESTONES This is the first time the three major U.S. networks will simulcast an entertainment program. This is the first time animation studios have allowed their copyrighted characters to appear together in a television program and allowed their use without payment, as a gift to a worthy cause. CREDITS Executive Producer: Roy Disney, vice chairman of the Board of Directors of the Walt Disney Company and head of the studio's animation department. Producer: Buzz Potamkin, Peabody Award winner for "NBC Weekend." Writers: Duane Poole and Tom Swale, acknowledged creative talents in the animation field. ATAS President: Leo Chaloukian Chairman, Academy Campaign Against Substance Abuse Steering Committee: John J. Agoglia BROADCASTERS NBC, CBS and ABC-TV U.S. Networks CBC, CTV and Global Television Networks in Canada Televisa in Mexico Hundreds of Independent Stations Telemundo and Univision U.S. Spanish Networks Black Entertainment Television (BET) Nickelodeon Disney Channel Other Cable Networks Other International Markets (TBD) In short, virtually every broadcast outlet of consequence in North America will air the show. -more- FAMILY VIEWER'S Made available at McDonald's restaurants, GUIDE this Guide will provide discussion points, related to substance abuse, which parents can address before and/or after the program, as well as suggestions for answers to questions most often asked by children. VIDEO LAUNCH More than 250,000 videotapes of the Special will be distributed, through a grant from Ronald McDonald Children's Charities, to schools and libraries, and to video stores for free rental. SCHOOL PROGRAM A nationwide school program, to kick-off after the telecast, will include a teacher's guide and videotape. In addition, McDonald's owner/operators will work with their respective communities to develop anti-drug school programs and other special events. SPOKESPERSONS John J. Agoglia, chairman of the Academy's Campaign Against Substance Abuse Steering Committee; member of the ATAS Executive Committee and executive vice president, Business Affairs, NBC-TV and executive vice president, NBC Productions. Buzz Potamkin, producer, Peabody Award winner for "NBC Weekend." Ken Barun, vice president and executive director of Ronald McDonald Children's Charities; current advisor to director of National Drug Control Policy and acknowledged expert and author of "How to Keep the Children You Love Off Drugs." Bridget Marshall, director, public relations, McDonald's Corporation, oversees public relations/community service programs, including Ronald McDonald House, an award-winning fire safety program and other education and community-oriented initiatives. PRODUCTION The following seven top animation production EXECUTIVES executives have been named to a special Production COMMITTEE Executives Committee to offer their expertise to the Special, as needed and as requested. They are: Mark Glamack, ATAS governor in the Animation Branch Lee Gunther, independent producer William Hanna, co-chairman, Hanna Barbera Productions Margaret Loesch, president, Marvel Productions Phil Roman, ATAS governor in the Animation Branch and owner, Film Roman Ken Spears, executive producer, Ruby Spears Productions Michael Webster, vice president, Walt Disney TV Animation -more- BACKGROUND The Academy's Campaign Against Substance Abuse includes an outreach program, which asks prime time television writers and producers to deglamorize the use of alcohol and other drugs in their programs. The Academy also acts as liaison with other national organizations, such as the White House Conference for a Drug-Free America, the National Council on Alcoholism, and the U.S. Department of Education. Ronald McDonald Children's Charities awards grants to not-for-profit organizations helping children. Past RMCC grants have benefited health care and medical research (including Ronald McDonald House), education and the arts, and civic and social service programs. McDonald's is the world's leading food service organization serving 22 million customers each day in more than 11,000 restaurants in 51 countries. Seventy-five percent of McDonald's restaurant businesses are locally owned and operated by independent entrepreneurs. CONTACTS McDonald's: Bridget Marshall 708/575-6263 Golin/Harris Communications: Libby FitzGibbons 312/836-7130, or Rene Round 312/836-7375 ATAS Murray Weissman, or Robert Wargo 818/763-2975 # # # o N C roadcasting#Sep Joint industry anti-drug effort targets children ATAS, producers, networks and three major networks air an entertainment independents will jointly produce show simultaneously and the first time that and air special with cartoon characters urging children to major studios and production companies al- low their copyrighted animated characters say no to drugs to be drawn together in one television pro- gram. The Academy of Television Arts & Sci- It is planned that the commercial-free ences is spearheading a cooperative effort among broadcasters. several major televi- special will air on a Saturday morning in February or March 1990 on more than 750 sion producers and the McDonald's Corpo- television stations in North America. In ad- ration to produce and distribute a half-hour anti-drug television special aimed at chil- dition to running simultaneously on ABC, dren. it was announced last week. NBC and CBS stations. the special will run on at least 180 independent stations that are As part of its Campaign Against Sub- stance Abuse launched in 1986, ATAS is members of the Association of Independent producing an animated television special Television Stations (INTV). Exact plans for when independents will air the show are that will be carried simultaneously on the unclear. In addition. the producers are mak- three major networks when it airs in early 1990 and will feature animated characters ing the program available to cable channels, from several different studios. The produc- Channel. such as HBO. Nickelodeon and the Disney ers of the project said that the airing of the special will mark both the first time that the Studios and production companies in- volved in the project include Alien Produc- ON show. The program is being principally funded by the McDonald's Corporation, the char- acters' licensees and the Ronald McDonald Children's Charities foundation. The foun- dation is donating $600,000 to ATAS to- wards making 250,000 videotape copies of the program for free lending to families, schools, libraries and community centers. McDonald's restaurants will be involved in: promoting the broadcast before it airs, sup- plying tie-in materials to schools and spon- soring local activities related to the broad-! cast. The cost of producing the half-hour ani- mated show could range from $600,000 to $1 million, suggested Roy E. Disney, vice: chairman of the Walt Disney Co. and exec- utive producer of the special. The show is targeted at children 5-11, and the show's backers hope to reach 60% to 70% of that age group. According to the: National Institute on Drug Abuse and the National Council on Alcoholism, the aver- age age of first drug use is currently 13 and the age for first alcohol use is 12. The show's producer is Buzz Potamkin, a long-time animation producer. Writing the show will be Dwayne Poole and Tom Some of the stars of the upcoming industry anti-drug effort Swale, who have written for Hanna-Bar- bera. tions, Columbia, DIC, Film Roman. Han- cial-with no cost for licensing-include Credited with the idea for the show was na-Barbera, Henson Associates, Marvel, ALF, Bugs Bunny, Duck Tales, Garfield, the ATAS's Campaign Against Substance Paws, Ruby-Spears, Walt Disney, Warner Muppet Babies, Scooby-Doo, Smurfs and Abuse Steering Committee, chaired by Brothers and others. Characters and shows Yogi Bear. The special will also feature John Agoglia, executive vice president, that will be pooled together for the spe- three characters created especially for the business affairs, NBC-TV. The Campaign Against Substance Abuse was organized in 1986 by then-ATAS president Richard Frank. -GM Bugs, ALF, B6 LOS er, Thursday, September 14, 1989 1 Daffy & Co. ust say no Rick Du Brow reraid Examiner television editor NBC What's up, doc? Answer: An unprecedented turday morning TV special ting classic cartoon stars in an nti-drug story to be simulcast by 3C, CBS, NBC and some 1,000 sations in the ed States DOUG DERTSMAN anada and Mexico Bugs Bunny, Daffy Duck Roger Rabbit, ALF, the Smurfs Chou Ching Yeh/Herale Examiner and Winnie the Pooh - in fact, Disney vice chairman Roy Disney explains the special that will ust about all the famous cartoon stars - are among the potential bring together famous cartoon characters to put out the anti-drug cast members to be enlisted in the message to kids. The program will air simultaneously on the big anti-drug special. three networks and in Canada and Mexico in February or March. The broadcast. aimed at Satur- day -morning TV viewers from 5 Kids drug project, said Ken Barun, 10 11 years old - and their vice president and executive di- parents - will air in February or rector of Ronald McDonald Chil- March the Academy of TV Arts From B-1 dren's Charities. and Sciences announced yester- Eastman Kodak is donating day. will be seen on independent sta- tape for the cassettes. And the And that's not all, folks. tions the following week between Disney organization will distrib- More than 200,000 copies of 3 and 5 p.m. The program will ute the cassettes to schools and an show will be distributed to also be available to cable and pay estimated 50,000 video stores. irtually all the nation's video TV outlets. tores - about four apièce - and With major studios and pro- Acknowledging that many loaned free to children, par- ducers allowing their copyrighted viewers may tape the show, Rich- nts and presumably anyone who characters to be drawn together ard Frank, president of Walt ents other cassettes. - at no cost - the show will have Disney Studios and founder of the In all, about 250,000 cassettes "a billion-dollar cast." said Roy TV academy's anti-drug cam- re initially expected to be given Disney vice chairman of the paign, said: the to the stores and schools, Disney company and executive "If kids want to play it over innounced the TV academy, producer of the special. and over again, I think that would nich will produce the all-star be great." It's the first time the three inimated special. There'll be a Spanish-language major U.S. networks will simul- With the heads of children's, version of the show, which will cast an entertainment show. rogramming for ABC, CBS and also be dubbed into French for And it will be carried, without BC present at a satellite news: French-speaking Canadians. The commercials, on "virtually every inference at the Directors Guild TV academy panel at the news TV station in the United States, academy said 20 million kids conference also indicated it was Mexico and Canada," said John expected to see the show. open to dubbing the show into Agoglia, executive vice president After its network simulcast. Asian languages. of NBC and chairman of the the special, yet to be produced. And when a representative of academy's substance-abuse com- the Spanish-language Telemundo mittee that originated the idea. TV service volunteered to satel- Frank said he's asked mem- lite the show throughout Latin bers of Congress for government America - saying "Mexico is not funding for the show "and to get enough" - he was told to contact more cassettes out there. The the academy. more money we get, the more we The show is expected to cost can expand the overall program." between $600,000 and $1 million. McDonald's will promote the And the McDonald's n is half-hour special in its 8,600 putting up 5600, the anti- outlets in North America. Networks, independents to simuicast anti-drug cartoon field." "Muppet Babies," "The be broadcast commercial-free on BENSON any in-fighting, according to and the academy is seeking twa Television Writer 9/14/89 Real Ghostbusters," "Scooby- a Saturday morning in late Feb- Frank. involvement of top animat Doo," "The Smurfs" and "Win- ruary or early March. The 222 Disney, the nephew of the late willing to work below their n nie the Pooh" have agreed to ABC-affiliated stations, 210 CBS in unprecedented act of co- Walt Disney ae said. waive all rights fees for the acad- affiliates and 208 NBC affiliates, operation. the three television emy project. as well as a number of indepen- networks and a number of inde- The academy also sought fund- dent stations and two Canadian pendent stations have agreed to simulcast a half-hour cartoon ing for the project from the Bush networks, will carry it. administration, which took its The remainder of independent special with a strong anti-drug anti-drug campaign to the schools U.S. television stations that do message early next year. this week, but the request has met not carry the simulcast will The Academy of Television with only verbal support so far. broadcast the program at a later U.S.A. TODAY rts and Sciences announced Walt Disney Studios president date. ednesday that 750 TV stations Richard Frank, immediate past Academy officials estimate the United States and Canada, president of the television acade- that 20 million children, ages 5 10 veral major television produc- my and founder of its Campaign 11, will watch the special. on companies and two large Against Substance Abuse, said he After the initial broadcast, the TELEVISION rporations have agreed to par- was unable to muster financial Walt Disney. Co. has agreed to ipate in the broadcast aimed at support for the project during a distribute 250,000 free videocas- wol-age children. meeting with U.S. drug czar Wil- settes of the program to schools NEWS, PROGRAMMING AND PERSONALITIES and video stores. 9/14/89 McDonald's will donate more liam Bennett. Ronald McDonald Children's n $1 million to fund the pro- "I met with him and tried to INSIDE TV BY PATTY RHULE m, which backers said would Charities put up the funding for get funds for this thing two the video distribution, while ver its message by utilizing months ago," Frank said. "Un- UG FIGHT: Eastman Kodak donated tape for In a TV first, ABC, CBS and NBC W it of the classic and current fortunately, the government has 200.000 of the cassettes. the same program simultaneously on a Saturd nated characters from Satur- not come through with anything John J. Agoglia, executive vice ning in early 1990 as part of an anti-drug crusade. T morning cartoons. yet." ect is the brainchild of the Academy of Television A president of NBC Entertainment ciences and will combine an all-star cast of carto he owners of shows such as With or without government and NBC Productions, and chai racters, including Bugs Bunny, Garfield, charact F." "Bugs Bunny," "Daffy support, the project will proceed. man of the academy's Campaig n Disney's DuckTales, The Muppet Babies and 1 "Duck Tales," "Gar- The as-yet-untitled show will Against Substance Abuse steerir irfs. "Never before has there been such a generous It committee, arranged for the the (of characters)," says Roy Disney, executive vice p: NEW YORK POST Sept. 14th 1989 networks' cooperation on 11 nt at Walt Disney Co. "And that includes Roger Rabb Toons take on drugs project. e program will also air later on independent stations In order to get the backing 1,000 free videocassettes will be available in video stc An animated half-hour show that carries a strong "Don't Get Started in Drugs" message aimed at young producers, the academy had ided by Ronald McDonald Children's Charities. children will be simulcast early next year by the three agree to create two new chara networks and hundreds of Independent television stations ters, one representing the bad g 9/13/89 in a cooperative project announced yesterday in Los An. and the other the problem chil Plans set for anti-drug cartoon geles by the Academy of Television Arts & Sciences. "No one wanted them to The commercial-free program will be carried at their characters," Frank said. Hollywood executives today announce plans to produce e time by ABC, CBS, NBC and two Canadian K The academy had to choose in drug cartoon be shown an all three networ and kg on a Saturday morning in February or Mar executive producer on wh more than 1,000 U.S. and Canadian TV stations in 1990. ly independent U.S. stations are also expected ry the program then, while others will air It the everyone involved in the proj The -minute, animated special an edented ing week during an afternoon kidvid block. could agree. The title went to F collabor by Walt Disney and several other studios and he program, expected to reach up to 20 million c E. Disney, vice chairman of ponsor by McDonald's - will show popular TV tharac n in the target 5 to 11 age group, will feature a CTY board of directors of the и ters telling kids to stay away from drugs dio and cross-network "dream cast" of familiar I Disney Co. and head of the stu- ated figures. as well as three newly created chai dio's animation department, lack Kelley 8. It will be "what Variety might call a billion-dollar Milliose participation a st," said Roy Disney, who will be executive producer. Production of the special will he funded principally by McDonald's Corp., its licensess and Ronald McDonald Children's Charities. RMCC also is contributing $600,000 to produce 250,000 cassettes of the show, which will be distributed by the Disney organization at no charge to schools and video stores. Michele Groppi DAILY NEWS TV and studios get animated in gang war on drugs 9/14/89 12ABETH JENGEN The Saturday morning broadcast. to take place the Academy of Television Arts & Sciences. coo next February or March. will feature a cast of ani- reach over 20 million children. or up to 70% of 11 - our when mated characters from most of Hollywood's stu. targeted 5-11 age group. HILD Rich Frank pres dios, an assemblage even greater than for the mov. dent of Walt Disney Studios -ROM Mickey Mouse to The Smurfs. everyone is getting on the anti-drus bandwagon: In an 16 -Whe Framed Roger RADDIT," said the drug show's executive producer. Ray Disney, at & press PROGRAM will COSL up to $1 million unprecedented move. most TV stations and networks in the U.S., Canada and Mexico have conference yesterday 10 announce the program. T produce: the three notworks sione will for Never before have the networks agreed to simul- a combined 5300.000 10 air the ad-free show agreed to & simultaneous airing. in English. French and Spanich taneous airing of an entertainment program. or McDonald's Corp. 15 funding the production ati L.A. TIMES pro. gram encours, from buse studios agreed to such extensive use of their will promote 11 in its franchises. while Ronald 11. normally highly-protected characters Disney skid Donald Children's Charities will pay for 230,000 drugs. 9/14/89 the studios agreed because it was B chance "to pro- decreaselles of the show that Disney will distell mote the common welfare." use to schools. as well as VICCO stores for tree Disney. head of Wall Disney Co.'s animation de- rental when a parent rents a G- or PG-rated tape. partment. said the exact characters to or featured Participants include ABC: CBS: NBC: indepen- have not been chosen. and he was vügus about the dent TV stations: Canada's CBC. CTV and Global piot. But three new animated characters will be Television Network: Mexico's Televise Network. created. her said - no doubt to avoid having Mick- and studios - Allen Productions. Columbia. DK'. cy or Bugs play the drug pusher, if there 18 one. Film Reman. Manna-Barberu. Henson Assocs. The production. which IS being put together by Marver. Paws. Ruby-Spears and Warner Bros to Simulcast Animated Anti-Drug Show VARIETY By JEFFKAYE, Times Staff Writer Against Substance Abuse Steering Committee of 9/14/89 the Academy of Television Arts & Sciences. The T he three major television networks and a Academy is organizing the event, with major slew of other broadcast outlets will simulcast funding provided by the McDonald's fast-food an animated anti-drug special this winter chain. Roy E. Disney, vice chairman of the Walt ATAS that will incorporate many of the best-known Disney Company Board of Directors, will characters from Saturday morning cartoons. executive producer of the special. Anti-Drug Kidvid Spec With a sort of "J-J-J-Just Say No. Folks" theme The show will air on a Saturday morni aimed at children, the half-hour show will mark. The Academy of Television Arts probably in late February or early March, organ & Sciences anti-substance abuse the first time that the networks have simulcast an ers said. It will run without commercials. entertainment program and the first time that the program will seek to reach children major studios have allowed their animated charac- Organizers estimated that 20 million Amer with a half-hour animated special in and Canadian children between 5 and 11 will early 1990 to be simulcast Saturday ters to appear together in a TV program. Exactly which characters will be included has the program. After it is broadcast, 250,000 vi morning on the three U.S. tv net- not been decided, organizers said at a news cassetes of the show will be given to schools are works and air later on independent conference Tuesday. video stores, where it will be loaned out for free. stations as well as broadcasters in Canada and Mexico. "We will make this program available to anyone The program will not be completely preachy, organizers said. "There will be a very strong story The show will be financed by a who wants to broadcast it," said John Agoglia. a $600,000 grant from McDonald's senior NBC executive who heads the Campaign line in the show," said Disney. Corp., which will also promote it in more than 2000 restaurants. More than 750 tv stations in North Amer- HOLLYWOOD REPORTER ica have agreed to air the program, including 180 members of the Asso- 9/14/89 ciation of Independent Television Stations. A stry pulls together on The spec will be exec produced by Roy E. Disney, vice chairmar anti-drug simulcast for kids and director of the Walt Disney Co as well as head of its animation By CHRISTOPHER VAUGHN department. It will employ familia NEW YORK - For the first time characters, such as Roger Rabbi in television history, the three major ATAS past-president Rich Frank and Daffy Duck, which have al networks and most of the country's said the show (executive produced ompanies are not been made available to ATAS at EM independent TV stations will simul- by Roy Disney, produced by Buzz cnarging the academy for use of the cost. It's hoped over 2 million chil cast an entertainment program. The Potamkin and written by Dwayne characters and the rights owners dren age 11 and under will see the focus of the show, which is geared Poole and Tom Swale) will drive have agreed to waive all fees. program. toward children, is combating sub- home the message, "Don't get start- After the broadcast - affiliates Studios waiving fees regarding stance abuse. ed with drugs." and many independents will air it use of their characters include Aliei The still-untitled animated half- Canadian outlets, including Ca- simultaneously on Saturday morn- nadian Broadcasting Corp., CTV Prods., Columbia, DIC, FIlm Ro ing, with the independents also possi- hour show, scheduled fe: airing on a and the Global Television Network, bly airing it once again during the man, Hanna-Barbera, Henson As Saturday morning in January or will also carry the special. There will following week - 250,000 Kodak sociates, Marvel, Paws, Ruby February, will air on nearly 1,000 also be versions of the show in Span- videocassettes of the program will be Spears, Disney and Warner, Bros TV stations and could reach 20 mil- ish and French and possibly Chinese. distributed free to schools and video Negotiations on project details tool lion kids between the ages of 5 and McDonald's has agreed to put up stores. longer than a year. 11. $600,000 toward development and Disney Cable also will broadcast In addition, Eastman Kodak wil The project was set up by the production of the program. The the show, and negotiations continue donate 250,000 videocassettes fo Academy of Television Arts & Sci- company will do active promotional with Nickelodeon and Home Box distributing the special to school ences and McDonald's Corp. and work before and after the airdate, Office with hopes that they, too, will and vidstores. involves major studios and produc- but will not show commercials dur- participate. tion companies. Three new characters will be in ing the program. While there are no plans to make a In a unique move, such firms as troduced for the show, which wil Three new animated characters second or third animated program of Alien Prods., Columbia, DIC, Film employ an adventure story forma will be created for the special and this type, ATAS "Campaign Roman. Hanna-Barbera, Henson will be the stars of the show. Such to deliver its message. Southern Against Drug Abuse" chairman Associates, Marvel, Paws, Ruby- Star Prods.' Buzz Potamkin wil familiar faces as Garfield, Donald John Agoglia said he "would like to Spears, Walt Disney and Warner serve a Duck, the Muppet Babies, the Real think that this effort will get the ball 1 Dwayn Bros. have made any and all of their Ghostbusters, Scooby Doo and the Poole a writers. rolling within the creative communi- animated characters available for Smurfs could be supporting cast ty to do additional projects." the special. THE ACADEMY OF TELEVISION ARTS & SCIENCES PRESENTS "CARTOON ALL-STARS TO THE RESCUE" A HISTORIC NEW ALL-STAR ANIMATED ENTERTAINMENT SPECIAL FOR CHILDREN — EXECUTIVE PRODUCED BY ROY DISNEY- - TO BE TELECAST BY ABC, CBS, NBC, AND HUNDREDS OF INDEPENDENT STATIONS IN THE U.S. AND CANADA AT THE SAME TIME SATURDAY MORNING, APRIL 21, 1990 Starring (in alphabetical order, with some subject to confirmation) ALF, Bugs Bunny, the Chipmunks, Daffy Duck, Donald Duck's nephews, Garfield, Kermit, Michaelangelo, Miss Piggy, Smurfs, Tigger, Winnie the Poob, and others Help your community, country, and station by agreeing now to carry and promote the Academy's commercial-free all-star cartoon special containing an UNFORGETTABLE AND IMPORTANT ANTISUBSTANCE ABUSE MESSAGE. The program will receive historic simulcast on nearly 1,000 stations and is offered to additional domestic and foreign stations at no cost as a public service. Principal funding for the program, promotion, and subsequent free videocassettes is through Ronald McDonald Children's Charities. FOR FURTHER INFORMATION ABOUT THE PROJECT PLEASE READ THE ATTACHED ARTICLE REPRINTED FROM EMMY MAGAZINE (FEBRUARY 1990 ISSUE). To learn how your station can carry and promote this important commercial-free program in your market, contact Linda Loe at the Television Academy at 818/953-7575 or mail coupon (see reverse side). "We want parents to watch with their children, to use this half hour as a dia- logue starter." John Agoglia is chairman of ATAS's cam- paign against substance abuse steering committee and executive vice-president of TV business affairs at NBC Productions. prime-time writers and producers The decision to create a chil- first show to run on all three net- to deglamorize the use of alcohol dren's special was based on the works at the same time." and other drugs in their programs. observation that the younger the In the fall of 1988 ATAS ATAS also acts as liaison with such viewer, the more effective the mes- approached the bulwarks of the national organizations as the sage, according to Agoglia. And animation industry-Walt Disney White House Conference for a what better way to appeal to Studios, Warner Bros., Columbia Drug-Free America, the National youngsters than through cartoons? Pictures, FilmRoman, Hanna- Council on Alcoholism, and the "Children are tremendously Barbera Productions, Marvel Pro- U.S. Department of Education. receptive to animated characters," ductions, and Ruby-Spears Pro- In addition, ATAS hosts the Scott says Agoglia. "You can get a mes- ductions, among others- to see Newman Awards, which are given sage to a child through animation which would be willing to loan out to shows that deal most effectively more easily than through any other characters. Everyone wanted to be with the issues of substance abuse, type of entertainment." involved. "Never before has there and in 1989 the Academy spon- Buzz Potamkin, producer of the been such a generous loan-out of sored a film and video competition special, agrees. "With the excep- animated characters for one that invited college students tion of parental guidance," he show," states Roy Disney, vice- nationwide to enter videotapes notes, "cartoons are the most chairman of the board of the Walt and public service announcements effective way to teach children. Disney Company, head of Disney's (PSAs) they had written, directed, When you're talking about mass animation department, and execu- or produced on the subject. media for kids, you're talking tive producer of the special. It was only natural then that the about cartoons." The next step was to see whether Academy-which owns the rights Potamkin, a Peabody Award win- networks and independents to the show and to unlimited ner, was immediately drawn to the would accept the proposition to rebroadcasts-would be behind a project, believing that "after all, air the show at the same time, with project of such magnitude. As for we in- the industry have made a no. commercial sponsors. Again the response within the industry, nice living out of entertaining the the cooperation was incredible. it's been overwhelming. Newly American public. It's nice to give Aware that they would be surren- elected Academy President Leo something back. And from an ani- dering considerable amounts of Chaloukian, owner and president mation point of view, the oppor- revenue, network honchos of Ryder Sound Services in Holly- tunity to work with [this] cast was Jeanette Trias, vice-president of wood, states, "I have never seen a plum I couldn't turn down. It was children's programming at ABC on this kind of support before." also an opportunity to produce the the West Coast; Judy Price, vice- JANUARY/FEBRUARY 1990 Bennett's Battle Cry On October 23, 1989, at an Academy of Television Arts & should recognize our common stake in the outcome of this Sciences Forum Luncheon, William Bennett, director of the struggle. Office of National Drug Control Policy, addressed TV exec- Not too [long ago], all of the nation, indeed all of the utives on the issues of substance abuse in this country and world, watched the [7.1 Bay Area earthquake on October the Academy's and entertainment industry's involvement 17] The epicenter of this disaster that nature wreaked in combating the problem. Bennett, popularly referred to on man [was Santa Cruz, and] if Santa Cruz was the epicen- as the "drug czar," denied be was a cultural commissar ter of that natural disaster, it may not be unfair to say that ("We do not have cultural commissars in this country, this area, Los Angeles, may be the epicenter of a disaster thank God") and underlined bis desire not to interfere wreaked by man on man, this moral disaster, this social with programming content to promote antidrug messages. disaster of drugs But in a question-and-answer period that followed bis [I read an article that says] drug use is back in the closet, speech, Bennett offered a warning about the use of celeb- that there's a new sobriety chic. If that's true in Hollywood rity endorsements. and Beverly Hills, in certain trendsetting parts of this com- "[As] we said in our national strategy, we think some munity, that's good. I am sure many in this audience have messages from celebrities can send by implication and seen up close the toll of drugs on the lives of individuals. unintentionally-the wrong message," Bennett noted. But I think it's probably fair to say as well that whatever "The message is this: I did drugs, but I'm okay now. And the effects we saw from the drug problem here and are seeing indirect message is: You can do drugs and be okay too like now, [the drug problem] is again to compare it with the me. There is a kind of glamorization of the person who earthquake-not the worst here. Here has not been the has used drugs and come out of it that can send the wrong worst damage message to young people. They see people who have had an When a bomb drops or when the earth moves, the effects experience with drugs bottoming out and coming back up, are not evenly distributed, and how they are distributed and when they come back up they look just fine. This needs depends upon a number of things, not least of which is how to be joined with the message that shows the person who firm the ground is on which you stand got into drugs and never made it back out and who doesn't Drug use [may be] on the wane [in the entertainment look so fine in fact [be] looks just awful." industry], but in many parts of America the aftershocks are But in general, Bennett had nothing but praise for the still there, and some communities in America are literally Academy's and the industry's efforts in the war on drugs, getting the hell pounded out of them from those particularly in its upcoming animated special [see accom- aftershocks. panying article). In fact, be looks forward to watching it It's largely a matter of where people stand, a matter of himself, and "provided it doesn't conflict with Inspector how firm the ground is under them. In very simple terms, Gadget, my five-year-old will surely watch it too. I salute it's often a matter of the resources they have. When we you for it." unleash something like the use of drugs, it first appears as a What follows is a condensed version of Bennett's speech. diversion - a diversion not just for the rich and famous, but for the affluent, the comfortable, the bored. I read through [former Academy president] Richard When its effects come home, many of those [people] can Frank's remarks again from [the Forum Luncheon in] Octo- handle it. But when [these effects] pass through society and ber 1986. He asked three questions, [and] they are perti- evolve where the ground is less firm, the consequences can nent questions. be much more severe. Certainly the effects of the earth- He asked, How can television get its message about drugs quake in San Francisco were serious, indeed tragic, impor- to where it is needed most, and in asking that question his tant to ponder. But they weren't cataclysmic. context was the death of a young black man named Kenneth The results of drug use in some of our communities are Jackson, who had recently been shot down and found dead just that. For every Hollywood and Beverly Hills, there is a in a pool of blood and drugs. How do we get the message to Watts. For Grosse Point, there is Detroit. For Scarsdale, where it is most needed, Frank asked, to young people like there is Harlem. And we can tell this story a thousand times, Kenneth Jackson? up and down and back and forth across the union. Second, he asked, How can we get television to stop John Donne [said] no man is an island, and [we are] all enabling drug use, that is, to be less forgiving about it, to be tied together. The drug problem has shown in a very deep more clear-sighted and more clearheaded about it? And and important way just how intimately we are tied together, third, How do we get television to do this, [Frank] asked, how what one of us does one day may affect what happens without doing what television does worst: preach or to others on another. lecture? There is much yet to do in this effort against drugs. I think In terms of the answers to these questions, I wouldn't many of the American people are about the business of pretend to give [you] answers. I leave that to you; you are doing it. As citizens of the United States first and as makers the experts. That is your business, and my business is of the culture second, much that needs to be done, I think, something else. can be done by you. And I thank you for what you have done My business is to talk about this larger national problem, so far. Thank you very much. this larger national reality, and to be sure that everyone, not in the status of filmmaker or producer but [as] citizen, EMMY MAGAZINE TV Talks to Kids Craig T. Mathew Since 1986 ATAS bas been actively involved in the battle against substance abuse when then-Academy president Richard Frank (far left) and former first lady Nancy Reagan addressed 600 entertainment industry leaders. ATAS Immediate Past President Doug Duitsman (third from right) calls the animated special "one of the most important, most ambitious programs ever undertaken by the Academy." Ken Barun (far right), vice-president and executive director of RMCC, says McDonald's involvement came about not only because of the nature of the project, but because of the bigh level of commitment from the industry. With Frank, Duitsman, and Barun in this 1989 photo are Buzz Potamkin (second from left), producer of the special; Roy Disney (third from left), executive producer; and John Agoglia (second from right). president of children's program- libraries, and an estimated 50,000 McDonald's outlets. This means ming and daytime specials at CBS; video stores for free loan-outs. It is reaching sixteen million people a and Phyllis Tucker-Vinson, vice- the largest RMCC grant for any one day in the United States alone. A president of children's and family project to date. McDonald's Cor- similar promotion will take place programming at NBC, agreed poration and its licensees donated in Canadian outlets. McDonald's instantly and unanimously to road- another $471,000, and $200,000 will also print guides for teachers block the special. came from McDonald's public rela- and parents - "so parents can Funding was relatively easy also. tions department. work with their kids to reinforce RMCC, the charitable organization "Ken Barun, RMCC's vice- the message," says Barun-and established in 1984 in memory of president and executive director, though the show will be commer- McDonald's founder Ray Kroc, put says McDonald's is willing to com- cial free, RMCC plans to place PSAs up the first $600,000 to pay for mit "whatever it takes" to make at the beginning and end of both some of the initial production the project successful. That the special and the cassette. costs and to produce and distrib- includes promotion, which will RMCC's involvement, according ute more than 200,000 video- begin about ten days before air- to Barun, came about not only cassettes (with tape stock donated date by way of tray liners and coun- because of the nature of the proj- by Eastman Kodak) to schools, ter cards displayed in all ect, but because of the high level of JANUARY/FEBRUARY 1990 TV Talks to Kids "After that meeting in 1986, everyone came away saying we had to do some- thing about the drug problem." Former ATAS president Richard Frank is president of Walt Disney Studios. commitment from the TV Acad- cassette distribution, and dealt drug abusers, the script made the emy, the studios, and the net- with the networks and stations car- rounds. As of November, it was still works. The endeavor was close to rying the special. being revised. the heart of Barun as well, who as "One would think this was a Swale and Poole - whose director of projects and policies miniseries [with] the work that is decade-plus partnership includes for the Reagan administration going into it," comments Agoglia. writing, producing, and/or deve- from 1983 to 1986 coordinated the "If the TV Academy had to pay for loping such animated series as Just Say No campaign and other all that legal and production assis- Scooby-Doo, The Fonz and the antisubstance-abuse programs. He tance, it would be an enormous Happy Days Gang, and Smurfs for is also the author of the book amount." Hanna-Barbera, and Alvin and the How to Keep the Children You Love And what of the all-star cast? Chipmunks for Ruby-Spears - Off Drugs. Despite the fact they made no handled the depictions for the TV All told, the show is costing an prima donna demands, getting special by using the known figures estimated $600,000 to $700,000 to these icons of Americana to work as teachers and heroes, while cre- produce, thanks to lower salaries, well as an ensemble required a ating new characters to play vic- volunteers, and the waiver of char- good deal of finesse. Potamkin tims and villains who have acter licensing fees. But receiving points to the difficulty in execu- problems with drugs or alcohol or the industry support and financial tion, of "trying to combine charac- are thinking of experimenting backing was relatively painless ters. How do [you put them with either. The writers are also compared with actually coordinat- together] so it makes sense? They talking to psychologists and drug- ing the project. The yeoman's all have different scales; the abuse experts to ensure script share fell to a corps of about a half Smurfs are only three apples high accuracy. dozen of NBC Productions' staff, and Garfield is larger than life." Animating the show presented who donated their time to do the Getting the right mix posed an another logistical nightmare at research and legal legwork. They equal challenge to screenwriters first. "It's not just the drawing that drafted the contracts-including Tom Swale and Duane Poole, who is important," Potamkin explains. the rights agreements with the called the task of creating the "You have to find [people] who production companies - made script "an awesome burden of know how to bring these charac- arrangements with the animation responsibility." Because the stu- ters to life, characters who have houses, negotiated and formalized dios involved are concerned that existed in their own universes, in the financial agreement with their characters' images could be their own styles." McDonald's, finalized video- tarnished through portrayals as To find the best animators, EMMY MAGAZINE "Never before has there been such a generous loan-out of characters for one show." Roy Disney is vice-chairman of the board of the Walt Disney Company. Potamkin assembled a who's who of animation mavens: Bill Hanna of Hanna-Barbera; Ken Spears, exec- utive producer of Ruby-Spears; Margaret Loesch, president of Marvel; Michael Webster, vice- president of Walt Disney TV Animation; and independent pro- ducer Lee Gunther. "Just to get those five people together in the same room-that's a lot of brain power," Potamkin observes. The vocal cast will also be stellar. After with their children, to use this half all, says Potamkin, the characters' hour as a dialogue starter. We don't voices "are as distinctive as Mick pretend this one program will be a Jagger's." solution of any sort. What we're Though determining how many saying is this is an example of how watched the show either on TV or the entertainment community can through the video loan-out pro- come together when they know gram will be easy, gauging how the cause is correct. We hope this is effective the broadcast is will be merely step one in what we can do another matter. But as Roy Disney to get antidrug and -alcohol mes- points out, space scientist Wernher sages across." von Braun often credited Walt Dis- ROBERTA WAX is a Los Angeles- ney's 1950s TV shows about space based freelance writer. as a major factor in getting the American public to support NASA © Warner Bros. Inc. 1989 programs. "With this special, we don't want to appeal just to children," says Agoglia. "We want to create an event to induce parents to watch JANUARY/FEBRUARY 1990 of Television Academy Arts The Sciences 3500 West Olive Avenue Suite 700 Burbank, California 91505 PHONE: 818-953-7575 FAX: 818-953-4182 DATE: 2/22/90 TO: NAME: Peggy Dooley COMPANY: FAX NUMBER: 202/456-6218 FROM: NAME: hank rieger FAX NUMBER: 818/953-7575 TOTAL PAGES SENT: (Including this page) 2 COMMENTS: Following info (extracted from our Library files) is sent you per Linda Loe's request. Re your question about when Emmys will be held this year, it is Sunday, Sept. 16. Emmys traditionally kickoff the new season. If you need any further Emmy or Academy background please call me. I am supposedly the resident expert re Academy history and lore. Qualify by age--old. me & Y & & PO1 AWGGYDY Л.1 06 '22 '20 Safer Streets Are Priceless: Less-Painful Enforcement Would Be, Too Police: L.A.'s force may keep us aggressive, hard-working and responsive. Larez, whose nose was broken during a search of his The Sheriff's Department has, since the new year, But as James Fyfe, a former cop and now a home in 1986. During the trial of the suit, two years fired 26 shots at a woman who refused to drop her better protected than New Yorkers, but professor of justice at American University in later, Gates said, "(He's) probably lucky that's all he gun, killing her; shot and killed a black Muslim there's a price in civilized behavior. Washington, has pointed out, it's not enough for a had broken. How much is a broken nose worth? during a routine traffic stop; and shot and killed an police force in a democratic society to merely be I don't think it's worth anything." As with the unarmed Lynwood man, hitting him 12 to 15 times. responsive. It must, like all government institutions, Dalton Ave. raid, there has been almost no criticism The reluctance of the mayor, City Council and Los By JOE DOMANICK be accountable as well. In the 1960s, for example, the of Gates' remarks by city officials or by a liberal Angeles County Board of Supervisors to speak up on About a week ago, I read an article by a woman cops in Selma, Ala., were responsive but unaccount- community that has been vociferous about human these matters is, to be sure, rooted in the special living in New York City-a place where the cops able when they attacked-civil rights demonstrators rights in South Africa, Central America and the autonomy enjoyed by both the police chief and the sheriff, and in the historically conservative political long ago lost control. In the story, titled "Being on the Raymond Petty Bridge. So, too, with the Soviet Union. Safe," a Manhattan mother describes how she has Chicago police who attacked demonstrators during Nor have we heard any real criticism of the gang nature of Southern California. been robbed of her wallet 11 times; her son has been the 1968 Democratic Convention. sweeps, which are, after all, just the random shaking But I have a further explanation. It has to do with mugged and had two bikes stolen; her car has been Recently, it's been hard to pick up the Times down on a mass scale of young black and Latino men Reaganomics, Proposition 13 and the failure to broken into three times and stolen once; and her without wondering if the Los Angeles Police Depart- by the LAPD. Indeed, a just-published Times poll replace thousands of lost manufacturing jobs. It has husband has been held up at gunpoint while walking ment, the Sheriff's Department and local elected shows that more than one-third of blacks in Los also to do with the benign neglect of a mayor, City the dog. As a result, she is now quite deliberately officials have any interest in accountability. Angeles and Orange counties said that "they or a Council and Board of Supervisors who watched teaching her children not only how to protect In the past several months, for example, we've family member had been intimidated or harassed by South Central and other areas fester and erupt in themselves but how to be fearful as well. seen the city offer $3 million in settlement of a law-enforcement officers." terrible gang violence, then told the cops to get in federal lawsuit brought by the victims of a 1988 drug there and do something about it. Police accountabili- In Los Angeles, those of us living west of La Brea And when the LAPD used brutal "pain compli- or in the city's numerous middle-class suburbs don't raid on Dalton Ave., near the Coliseum, in which 80 ance" holds and nunchaku sticks on anti-abortion ty-always on shaky ground here-has once again gotten lost in the shuffle. face such problems, at least on a daily, rule-your-life LAPD officers terrorized 55 citizens and literally demonstrators, the silence from city leaders and All of which brings me back to the streets of two basis. I feel comfortable, for example, when my wife destroyed four apartments in two buildings. The Red liberal activists was deafening. cities. takes our 2-year-old to parks in West Hollywood Cross had to provide temporary shelter, as if some Nor has any city official publicly questioned the Given the choice of walking them without fear or and Beverly Hills near our home. One reason is the vast natural disaster had occurred. In spite of all this, latest of several stake-out shootings by the Special accepting unnecessary police violence, most people hyper-segregation and great distances that shield city officials have expressed little public outrage, Investigations Section, a unit of the LAPD that will take safe streets every time. It's hard to fathom the middle and upper-middle classes here from the leaving unquestioned the leadership of Chief Daryl recently shot and killed three robbery suspects and why, however, with police departments as highly underclass that commits SO much of the street crime Gates in the matter. wounded a fourth (none of whom ever fired their trained as the LAPD and the Sheriff's Department, that we all-of whatever race or origin-so fear. We've also had Mayor Bradley urge, and the City weapons, later found to be pellet guns) outside a and in a nation as rich as ours, we have to choose And there is, in addition, another reason. The police Council unanimously vote, to have the city pay a Sunland McDonald's. One of the officers involved between the two. in Los Angeles have not given up as they seem to $170,000 judgment leveled against Gates personally had shot seven other suspects since 1978; two others have in New York. Instead, they continue to be by a federal jury in a suit by an Eastside man, Jesse had each shot three suspects. Joe Domanick is a Los Angeles writer. Lock the Gates and the Castle Crumbles Growth: Anti-development such as synchronization of traffic lights. Despite all the dismay about freeway forces aim to stabilize life and congestion, commuting times in the five- bar newcomers. But better use of county area are not increasing. Average work-trip times held almost constant from market forces could make room 1976 (24.4 minutes) to 1980 (24.3 minutes), and decreased to 22.4 minutes in 1985. for everyone. Media accounts of the commuter experi- ence dwell on the hardship cases. The BY JAMES E. MOORE truth is that adjustments in life style, hours though the state has repeatedly used saying they had no time to absorp IL. an Predictably, a Superior Court judge in weeks-after they had built a better case. opters to spray small sections of Los eles County, the only comparable Sacramento rejected these cities' bids out of City lawyers said they would use the hand. The councils have not authorized additional time and court procedures to e-scale spraying of an urban area further legal actions, one of the lawyers Please see LAWSUITS, B4 rred in the San Francisco Bay Area in Drug Team Sergeant Will Testify Against Crew By DARYL KELLEY LA Times and VICTOR MERINA TIMES STAFF WRITERS 2/24/90 Sgt. Robert R. Sobel, who commanded eight deputies indicted with him in the Los Angeles County Sheriff's Department money-skimming scandal, has reached a plea bargain with federal prosecutors and will testify against his former narcotics team, Sobel's attorney said Friday. Attorney Mark Beck said that the veter- an sergeant will plead guilty next week to. single counts of conspiracy and filing a false tax return and that all five theft charges against him will be dropped. "Sgt. Sobel's decision was dictated by a KEN LUBAS / Los Angeles Times sense of wanting to act responsibly in the face of these very serious allegations," e the sidewalk after an early morning blaze broke out on Melrose Avenue. Beck said. "The deal we struck brings the sentence much lower than it might have been." forts Highly Appraised Sobel could have faced a maximum sentence of 58 years. Now, if a federal judge follows the recommendation of prosecu- ng some of the merchandise outside, The fire crews also had to squelch a tors, he would receive a maximum sentence of the way of fire hoses. They separate, smaller fire that started sever- of eight years. hered other items in the center of the al doors down at the office of the Cachet Sobel, 44, is living under federal protec- res and covered them with tarpaulins antique store. Battalion Chief Michael tion at an undisclosed location, sources try to minimize water and smoke Bowers said the second blaze appeared said. nage. to have been started by the same electrical malfunction that caused the Meanwhile, nine deputies indicted on Grateful store owners later credited larger fire. charges of stealing more than $1.4 million firefighters with saving many items. "They were wonderful, really," Ghas- Later in the day, the fire officials in seized drug money surrendered Friday 1 Abraham, owner of the heavily assessed the damage to the row of morning, then were released after a federal naged antique store Impero, said of structures at $100,000 and estimated that judge set bail at $25,000 for eight of them. firefighters. "I appreciate what they $150,000 worth of antiques were lost, Bail for Deputy Eufrasio G. Cortez was set according to spokesman Pat Marek. at $75,000. Standing outside his smoldering shop Shop owners and insurance adjusters Assistant U.S. Atty. Jeffrey C. Eglash er the fire was out, Abraham watched at the scene, however, estimated that said prosecutors based their bail requests the firefighters gingerly removed many hundreds of thousands of dollars "on the different counts [in the indictment] and what we know about the individuals." ne of his antiques from under the worth of objects had been destroyed or ps. Around him on the street were damaged beyond repair, even though a Cortez is accused of personally partici- rks of art and pieces of furniture major disaster appeared to have been pating in the theft of more than $762,000 nging from slightly damaged to intact, averted. and spending more stolen cash-about eir price tags fluttering in the light Abraham, who moved his shop from $209,000-than any of the other deputies. eeze. Paris to Melrose Avenue less than a year Prosecutors had asked originally for bail By the time the blaze was declared ago, said it would take him some time to of $100,000 each but did not claim that the tinguished at 6:16 a.m., two other assess the damage. deputies are serious flight risks. tique shops-Tracey & Co. and Harris "Many of these paintings I have are U.S. Magistrate Ralph J. Geffen set bail Hutt-also had suffered damage, as worth $50,000," Abraham said. While at $15,000 for Maria Duran, wife of indicted d the Blue Whale Liquor Mart and some were saved, he said, a whole Deputy Macario M. Duran. She is charged li and a vacant store. Please see FIRE, B8 with using a financial scheme to hide $88,500 stolen during drug raids. Please see SOBEL, B4 alize Bid for Raiders Is Dead, veiled Sacramento Mayor Says administrator, said By KENNETH REICH extension on its own and the the agency's board 1 March whether to TIMES STAFF WRITER city's bid for the Raiders will be 75 million to $200 allowed to lapse. The field of bidders for the Los This would leave two known of housing rehabili- Angeles Raiders appeared to nar- bidders for the Raiders franchise: nomic development row to Los Angeles and Oakland 00-acre residential Oakland and Los Angeles. Friday when Sacramento Mayor "The council feels it has waited al area of Watts. Anne Rudin said she does not greeted the task long enough for an answer from expect owner Al Davis to move with a promise to Mr. Davis," Rudin said in an n its recommenda- the team to the state capital. interview. "He has had long Rudin said in a SOBEL: Sergeant Will Plead Guilty ontinued from B1 Arraignment of the officers was He also accused the Sheriff's it for March 5. Department of allowing cocaine Most of the deputies refused to traffickers to operate in Los An- spond in detail to allegations in a geles County by directing its nar- I-count grand jury indictment cotics officers to concentrate OR harging them with theft, conspir- seizing cash from drug-money y, money-laundering and filing launderers, rather than arresting Ise tax returns. drug dealers and confiscating nar- "We deny the allegation and cotics. ok forward to litigating the case. When money is seized from 'e're glad this can now be re- launderers, they often renounce lved," said Jay Lichtman, lawyer claim to it and are released since r Deputy Ronald E. Daub. there is no hard evidence that the "I feel we'll be vindicated," said cash came from illegal activity, eputy Terrell H. Amers, who-was Braun said. harged with six theft counts. Braun said the department's em- Maria Duran's attorney, Scott S. phasis on cash seizures has created urstman, said federal agents had a climate where fighting crime is eized her Mercedes-Benz Thurs- less important than confiscating ay as the indictment was handed cash. That, he said, "is asking own. officers to stray over the line" and As he walked from the court- steal money. buse with the couple, Furstman Statistics from the Sheriff's De- id, "We will be pleading not partment and the Los Angeles BILL ROBLES / Los Angele uilty and looking forward for the Police Department show that each Artist's rendering of a bail hearing for Los Angeles County sheriff's deputies and a deputy's oportunity to litigate it in court agency seized about $67 million in id vindicate them." cash over the last two years. The Unlike the other officers, Deputy LAPD confiscated about 60,000 aniel M. Garner held a 30-minute pounds of cocaine, while sheriff's ress conference on the federal deputies seized nearly 10,000 burthouse steps. He maintained pounds. S innocence and criticized prose- Capt. Doug McClure, a Sheriff's itors for indicting him without Department spokesman, has said lowing him to testify before the the seizure of drugs and money are and jury. "both very high priorities" and "I'm looking forward to my day equally important to the depart- court," he said. "I'm dying to get ment. ) there and tell my side of the Daub's attorney, Lichtman, said ory." his client is relieved to finally have Garner, 43, was indicted on five an opportunity to defend himself. unts of theft and accused of The lawyer criticized Sheriff Sher- ending $52,000 in stolen money man Block for first announcing the I a condominium, landscaping for names of the suspended deputies S home and a car. The officer said last September-months before : can explain the source of each any charges were brought against llar. them. The indictment alleges that Gar- "It has been difficult for [Daub] r. once told another member of with this aura of suspicion that he S elite drug team that Garner has been living with for six months. uld "make him rich." We're glad this now can be re- Garner told a reporter that he solved," Lichtman said. inks Sgt. Sobel is the source of As they left the court hearing, at statement, and he questioned Bauder and other deputies declined e crew leader's mental sound- comment, saying they were under ess. orders from their attorneys not to: Several narcotics officers have talk about the case. id Sobel dubbed himself "El Dia- In one brief statement, Deputy 0," or "The Devil," while leading John C. Dickenson said he was not ug crews and often directed his surprised by the indictment, but he pops to "march or die" during maintained his innocence. Accord- ng, difficult stakeouts. ing to the indictment, Dickenson All nine members of Sobel's had received a share of the $48,000 ew were suspended Sept. 1, just allegedly stolen during the Aug. 30 ro days after $48,000 in planted sting. oney turned up missing during a His attorney, Charles A. Gold- deotaped sting operation by the wasser, noted that Dickenson had BI: been with the narcotics team for Deputy James Bauder is shown only five months when the mem- 1 the videotape stuffing three bers were suspended. 0,000 bundles: into Garner's "Mr. Dickenson isn't involved. JAMES RUEBSAMEN / Los Angele ather briefcase. Prosecutors say No wrongdoing at all," Goldwasser Deputies Terrell H. Amers, with unidentified woman, and Eufrasio G. Cortez leave court. They were ar e officers stole the money. said. "He just happened to be a But Garner told reporters Friday member of the unit." nine sheriff's deputies indicted on charges of stealing more than $1.4 million In seized drug mc at the money was taken as Bauder, Garner, Sobel and Depu- idence and was turned in. Bau- ty Nancy A. Brown were accused Brown refused to comment after Hanson said Brown, who had said. r said the same thing in a recent of actually stealing the money Friday's court hearing, but her been with the narcotics team for Deputy Michael J. Kaliterna terview. during a drug raid at the Sherman attorney, Roger Hanson, said the only three months, expected to fused all comment on the case. Garner's lawyer, Harland Braun, Oaks Hilton. When she was sus- evidence against his client was prevail in court and was not con- Eight other deputies who d his client "has been swept up pended two days later, the indict- "very sparse. At best she was only sidering any plea arrangement. "I suspended last October were the hysteria" of the 18-month ment said Brown had $13,280 in involved in the tail end of the don't expect to make some deal. indicted. They remain on paid vestigation. cash in her possession. allegations." We expect to be acquitted," he ministrative leave from their jo LATTmeg 2/24/90 618 Arrested in S.F. Valley Gang Sweeps Crime: Police call it most successful operation ever. But violence plagues Southland as at least 15 people are reported slain. By SAM ENRIQUEZ TIMES STAFF WRITER COME In the most extensive crackdown ever on gangs operating in the San Fernando Valley, police during the weekend arrested 618 people-including 270 alleged gang members crimes ranging from posses- sion of narcotics to unpaid parking tickets. About 200 Los Angeles police officers were assigned to the anti-gang task force "Operation Hammer," which from Friday night until Sunday swept through known gang hangouts. About 14 pounds of illegal drugs were confiscated, along with 51 vehicles, officers said. The sweep came in response to citizens' complaints about growing gang problems, police said. "The public is complaining all the time about gang members hanging out in front of liquor stores and apartments, selling Marc Wanamaker Collection narcotics and scaring people that are ast Indian-style El Capitan Theater on Hollywood Boulevard once featured walking by," Sgt. Frank Stilo said. Recent police crime statistics show that erformances by such Hollywood stars as Clark Gable and Rita Hayworth. gang-related crimes in the Valley during 1989 more than doubled from the previous ey may walk away from their El ny that has built an entire theme park in year, from 510 to 1,191. n plans because of the resistance Florida around a re-creation of historic Last July, in what had been the largest ave encountered. Meanwhile, the Hollywood Boulevard. Valley gang sweep, police arrested 267 could be stalled by questions "They have been stealing Holly- people, including 94 suspected gang mem- by the city's Cultural Heritage wood's architecture and history, and bers. Police said the latest Valley sweep, ission, which is to decide this making millions off of it in Florida, but their most successful ever, netted 115 whether the proposed make-over when it comes to the real Hollywood, felony arrests and 503 misdemeanor ar- ms to federal restoration stand- they are trying to cover it up," said rests. Forty-one people were booked on Robert Nudelman, a theater buff who suspicion of driving under the influence of ey's interest in languishing Hol- heads a Hollywood group concerned alcohol or drugs and 48 were arrested for 1 Boulevard has had boosters of about renewal. investigation of possessing narcotics. ce-glorious cinema capital grin- Opposition to the renovation plans has "The sweep, in my opinion, appears to 'om ear to ear. City officials have already caused SO many delays that have been very successful," Stilo said. led for years to re-establish the Disney has abandoned any hope of Meanwhile, violence plagued other parts ard as the world's premier center holding the "Dick Tracy" premiere in of the Southland, as at least 15 people were vie palaces, and they see Disney Hollywood. Several weeks ago, the reported slain during the weekend, includ- r ticket to Tomorrowland. company suspended work on the the- ing a young woman allegedly gunned down ", the prospect of Disney giving up ater's inside, where crews were remov- by her stepfather in Santa Ana. Hollywood plans has set off a ing layers of plaster and paneling that The woman, Olivia Bohaman, 21, and a of activity at City Hall to per- had been tacked to walls and ceilings younger sister were found wounded in the the company to stay. Councilman over the past 50 years. living room of their house Saturday after- el Woo, who represents Holly- Although Disney officials are hopeful noon, Santa Ana police said. Bohaman died has assured both Pacific and the problems can be worked out, Rich- of head wounds and the sister was treated / that they are welcome. The ard Cook, president of Buena Vista, said for wounds to her arms and back. unity Redevelopment Agency, they are reassessing their interest in the Police said they were seeking Jose Lopez oversees development along Hol- Hollywood project. "We are considering Perez, 32, the estranged husband of the d Boulevard, has done the same. everything." victims' mother, who was seen driving ) said last week, "I think we need The city's Cultural Heritage Commis- away from the house. id a very clear signal that we sion has the power to delay the project Elsewhere, two men were shot at a me the return of refurbished mov- for up to a year with City Council hamburger stand near MacArthur Park iters to Hollywood," he said. concurrence. After one year, the com- about 5 a.m. Sunday, Los Angeles police ey's critics, however, complain mission loses authority over the project. said. One died and the other was hospital- Hollywood deserves more than a The El Capitan, known as the Para- ized in serious condition. The victims were lly restored theater from a compa- Please see THEATER, B8 shot by a man who got out of a car, walked up to them and fired, police said. An unidentified man was found shot to death in his La Puente home at 12:15 a.m. Sunday, Los Angeles County sheriff's dep- Discovered at San Pedro Park uties said. In South Los Angeles, an unidentified man was stabbed to death early Sunday, police said. ble, said Los Angeles Police Sgt. notified police for the first time. On Saturday, an unidentified 22-year- All the animals had been decapitated old man was shot and killed in South Los nna. am had found bags of similarly except a duck, whose neck had been Angeles and another unidentified man was di fowl dumped at the 100-acre slashed to drain it of blood. shot to death in southwest Los Angeles, Markham speculated that bored local police said. An unidentified man was shot ree times since last summer, but as he stood on the sidewalk in the Los Feliz ith so many animals. His finds were youths trying to imitate satanic rituals area early Saturday morning, police said. nade on weekends, and the carcas- might be responsible for the mutilations. A 15-year-old boy was shot to death in ys were in black trash bags. Although the park is "very peaceful" an unincorporated area near Whittier just und a huge headless rooster in the during the day, illegal visitors often enter before 1 a.m. Saturday. And a second ident, "the biggest I've ever seen," the hilly park after nightfall to speed across 15-year-old boy was stabbed to death later n said. the grass in four-wheel-drive vehicles, he in Pico Rivera. Sheriff's deputies said both econd find consisted of two chick- said. crimes appeared to be gang related. a pair of doves, all decapitated: And "It's so weird," Hanna said. He said it In Hacienda Heights, Joseph Sanchez, ) weeks ago, he found another was the first report of animal mutilations 21, was shot to death Saturday in his rooster. he has heard of in the San Pedro area. garage, sheriff's deputies said. Witnesses y morning, when Markham spot- "Kids like to go up there and drink beer, said they saw two men leaving the scene on trash bags against the gates of the especially during weekends," Hanna said of foot, but no arrests were made, officers [ thought it was the same thing Friendship Park. "I can see kids getting said. ne said. hold of a cat or dog, but where do you get a Police reported five more deaths Friday ise of the number of animals, he goat?" night. N 0 A How Emmy Was Born Born in 1948, Emmy was almost chris- name. They studied forty-seven designs, tened a most unglamorous Ike, for the rejecting one after another, and were iii iconoscope tube, at the suggestion of Syd about to call an end to the project. Then Cassyd, founder of the Academy of they examined the forty-eighth entry- Television Arts & Sciences. But Harry the very last one-submitted by Louis Lubcke, a pioneer television engineer McManus, an engineer at Culver City's who served as the Academy's third presi- Cascade Pictures. McManus had modeled to dent, succeeded in dubbing her Emmy, a the sinuous object of desire after his wife, feminized version of Immy, nickname for and the Academy members liked what the image orthicon camera tube. they saw. She became Emmy, and for forty A But Academy members almost gave up years she has stood proudly in offices, dress- (1) hope of finding an appropriate design for ing rooms, anterooms, living rooms, bed- the statue that would bear the chosen rooms, and at least in one case, the bath. Harry Lubcke (1) N N N 1988 Annual Report Academy of Television Arts & Sciences Eastman Kodak Company is proud to support the Academy of Television Arts & Sciences Eastman Motion Picture Films Kodak © Eastman Kodak Company, 1989 s you look through this Annual Report - the first ever for the Academy of Television Arts & Sciences (ATAS) - we hope you find it both entertaining and informa- Geoffrey Montagu tive. Between its covers you will learn about our organization and the variety of activities and pro- grams we offer our members. As you will see, the Academy does more than just produce the Emmy Awards shows! A special acknowledgment should go to Hank Rieger, editor/publisher of Emmy magazine, and bis fine staff for putting this report together. Nineteen-eighty-eight was exciting for the Academy. Negotiations that spanned the last two years culminated this past June in a contract between the University of California, Los Angeles (UCLA), and the Acad- emy that allows us - for the first time - to access material from the ATAS/ UCLA Archive for public viewing at a proposed study center at our future beadquarters. Due for completion in 1990 in North Hollywood, Califor- nia, our new address will also bouse our Hall of Fame and, it is hoped, our television library. Now in its second year, the ATAS Library and Research Center is in the process of creating a historical resource facility for the TV industry similar to that of the Academy of Motion Picture Arts and Sciences for film. Also in 1988, a bold new agreement - another first for the Academy- - was entered into with Saatchi & Saatchi, the world's largest advertising agency. The agreement empowers that company, as our agency of record, to negotiate all future Emmy Awards programs and to deliver promo- tional assistance to our many events. In addition, the agreement will allow the Academy to maximize its revenues and will assure us wider "worldwide coverage of not only our Emmy Awards shows, but will increase international exposure of the Emmy statuette itself. The Academy Foundation was reorganized this past year with the purpose of intensifying our fund-raising activities, and a Committee for the Future was established to explore all aspects of the Academy, most notably its structure, providing a forum for new ideas as we prepare for the twenty-first century. We've come a long way since the Academy - the largest professional association for those involved in national television - was founded in 1946, and since the first Emmy Awards ceremony was televised in 1948 from the old Hollywood Atbletic Club. H Doug Duitsman President, Academy of Television Arts & Sciences Membership M embership in the each Peer Group and approves all Television Academy applications. Student member- is open to individ- ships are extended to those at the uals working in TV college level actively pursuing who have contributed their profes- degrees related to the TV industry. sional and creative talents to the The Academy provides a host of medium. In 1988 the Academy benefits to its members, enabling experienced an 8 percent increase them to keep abreast of the ever- in membership over the previous changing entertainment business. year, bringing total members to Industry get-togethers-such as more than 6,000 in four classifica- Film Group screenings, confer- tions: National Active, National ences, Forum Luncheons, work- Associate, Los Angeles Area, and shops, panel discussions, and Student. black-tie affairs-are conducted The membership requirements year-round, and members receive for the National Active, National Emmy magazine, a glossy TV Associate, and Los Angeles-Area bimonthly published by ATAS. divisions are determined by Peer In addition, the educational Groups representing various pro- activities the Academy offers fessions within the TV industry. through student internships and The Academy currently has twenty- awards programs are considered five Peer Groups, ranging from ani- among the finest in the country. mators, art directors, and cine- The Academy is also nationally matographers to producers, active in such causes as anti- directors, performers, and writers. substance abuse and, on the local New groups are established or level, sponsors the Allen Ludden existing ones consolidated as Memorial Holiday Party, an annual industry trends dictate, with all charitable event held each changes approved by the Board of Christmas for patients at Rancho Governors. Los Amigos Medical Center in The Membership Committee, Downey, California. The Rancho chaired by Janet MacLachlan, rec- Los Amigos Committee is chaired ommends rules for membership in by Jim Malinda. Membersbip/Activities Director Carleen Cappelletti Hall of Fame he 1988 inductees into I January 23, 1989, with Gary Smith the Television Academy and Dwight Hemion producing Hall of Fame were Jack the show for the fifth consecutive Benny, George Burns and year. Gracie Allen, Chet Huntley and Mitchell, who served as Acad- David Brinkley, Red Skelton, David emy president from 1980 to 1983, Susskind, and David Wolper. This made the founding of the Hall of raised the number of television Fame a personal priority before greats so honored-since the Hall and during his term. Following of Fame was founded in 1983 by Mitchell's death in 1988, Edgar J. the late John H. Mitchell - to Scherick was appointed chair of thirty-six. the Selection Committee, in which Formal ceremonies for the 1988 capacity he still serves. Courtesy TV Archives inductees were telecast by FOX on John H. Mitchell Emmy Awards I he TV Academy is respon- National Academy of Television sible for the administra- Arts and Sciences (NATAS) mem- tion of three Emmy bers from the daytime arena. Final Awards competitions: the judging panels were held in New Los Angeles-Area Emmys (for pro- York and Los Angeles, and the non- gramming originated for the local televised awards were presented market), the Daytime Emmys (for at the Los Angeles Registry Hotel in national programming aired from Universal City, California, on June 2:00 a.m. to 6:00 p.m.), and the 26. The remaining awards in six- Primetime Emmys (for national teen categories were presented on programming aired from 6:00 June 29 during a live CBS telecast p.m. to 2:00 a.m.). from the Waldorf-Astoria Hotel in In 1988 the Fortieth Annual Los New York. The Daytime Awards Angeles-Area Emmy Awards were Committee was cochaired by Bar- for local programming originally bara Hunter and Susan Simons. aired during 1987. Approximately The Fortieth Annual Primetime 650 entries competed in forty- Emmy Awards received more than seven categories in the areas of 4,000 entries, with about 400 com- news; sports; entertainment; pub- ing from cable television in that lic affairs; and informational, industry's first year of eligibility. instructional, and children's pro- The competition was divided into gramming. Judging panels in Bos- seventy-one categories, including ton, Chicago, Cleveland, Phoenix, Awards Director John Leverence all genres of primetime entertain- Philadelphia, Toronto, and San ment programming. (News and Francisco determined the nomi- sports programming compete in nees and winners. The Emmys separate competitions adminis- Awards administrators (left to right) were presented on May 21 from the tered by NATAS.) The first forty- Barbara Chase, Todd Binkley, and Julie stage of the Pasadena Civic Audi- three categories were presented at Carroll torium in Pasadena, California. a nontelevised awards ceremony at The L.A.-Area Awards Committees the Pasadena Exhibition Hall on were chaired by Carole Cart- August 27. The following evening wright, Jay Strong, and Don the remaining twenty-eight cate- Tillman. gories were awarded at the Pas- The Fifteenth Annual Daytime adena Civic Auditorium, and the Emmy Awards competition drew program was broadcast by FOX. approximately 1,200 entries in The Primetime Awards Committee forty-eight categories covering was chaired by Mel Sawelson, drama series, talk/service and while David Gerber and Robert game/audience-participation Harris cochaired the Show Com- shows, and animated and chil- mittee, which oversaw both the dren's programming. From a first- Daytime and Primetime Emmy round ballot, 199 nominations shows. emerged, voted on by ATAS and AJAS Library and Research Center he ATAS Library and gram is also in progress, for which I Research Center opened some audiotapes are currently its doors in January 1988 available. in a suite adjacent to Computerization of printed mat- Academy headquarters in Bur- ter is under way; already, a pro- bank, California. Designed to gram has been written that serve the needs of Academy mem- accesses information on the bers, the general public, and the Primetime Emmy Awards. A photo- press, the facility has been moving graphic service is on hand for forward to provide a TV resource reproduction of library stills, and a in the heart of the TV world. telephone reference service is Through the efforts of Lynne available to field calls daily. Gross, head of the Library Commit- Researchers are also welcome to tee, archivist Shirley Kennedy and visit. her staff, and the generous contri- Added to the need to acquire butions-both in terms of ideas more materials through donations and materials of Academy mem- and purchase, the primary present bers, the library is accumulating goals of the library are to obtain information about people and outside funding, to develop exhi- events in the business. In addition bition materials, and to establish to historical materials from Acad- in-house publishing of Academy emy archives-including all statis- materials. Securing a larger, per- tics on the Emmy Awards-there manent base of operations is also are reference texts, ratings infor- preeminent: the Academy hopes to mation, academic and trade pub- situate the facility with the ATAS/ lications, scripts, storyboards, set UCLA Archive, so that both serious designs, animation and produc- students and the public at large tion stills, recordings, bios, public- may come to the Academy for their ity shots, press materials, and print and video research needs. Library archivist Shirley Kennedy monographs. An oral history pro- Public Relations he Academy's Public Rela- student internships and awards, I tions Committee is the ATAS Library and Research charged with recom- Center, and the ATAS/UCLA mending policy and Archive. A key area of respon- maintaining a constant overview sibility is determining how best to of ATAS's image and position in the use institutional spot announce- TV community. Serving as mem- ments that are contractually guar- bers of the committee are twenty- anteed for Primetime Emmy Award two public relations/advertising telecasts. executives from major television Cochairs of the Public Relations networks, production companies, Committee are Gene Walsh and and PR/commercial firms. Murray Weissman, a principal of The committee meets through- the Weissman/Angellotti entertain- out the year to discuss promotion ment PR firm that has served for of the myriad Academy interests- the past five years as the Academy's particularly the Emmy Awards public relations agency. shows, the Academy Hall of Fame, Educational Programs and Services EPS Director Price Hicks I he Educational Programs second-place, and twenty-four emy programs in general and col- and Services (EPS) Com- regional winners, who receive lege student programs in mittee is responsible for cash prizes and plaques in the particular, made its first appear- all activities designed to areas of drama, comedy, music, ance in the spring of 1988. Pub- prepare college and university stu- documentary, news and public lished biannually, Debut is sent to dents for careers in television, and affairs, and education. Winners for national colleges and universities to assist faculty members in plan- 1988 were honored this past March and to local press, ATAS members, ning their film/TV curricula as well at the Beverly Hilton Hotel in Bev- past awards winners and interns, as exposing them to industry erly Hills, in a ceremony attended and segments of the TV industry trends. The committee is chaired by ATAS members, educators, with special interest in the Acad- by Walt Baker and Bill Finnegan. industry guests, and the press. A emy's educational activities. Primary among EPS offerings is screening of all first-place produc- EPS is also behind the Speakers the John H. Mitchell Internship tions was held in May at the Direc- Bureau, which continues to send Program, which consists of twenty- tors Guild Theatre in L.A., ATAS members to speak at cam- eight paid eight-week internships followed by a reception. Spon- puses and community groups in in twenty-four areas of TV. On the sored by the Mobil Corporation, the greater Los Angeles area. In basis of applications reviewed by the college television awards in addition, the committee, on Academy members and industry 1988 received a record 366 entries request, sets up speakers and hosts, students are selected to from 127 colleges and thirty-five makes industry visitation arrange- come to L.A. to observe and work states. ments for the United States Infor- alongside TV professionals in ATAS's first annual Faculty Semi- mation Agency and the Los Angeles fields as diverse as business affairs nar was held in November 1988 in International Visitors Bureau. and art direction, cinematography Los Angeles. The three-day agenda In tandem with the Speakers and network programming man- of panel discussions and studio Bureau, on behalf of the college agement, directing and public and production facility tours awards and internship programs, relations. Funded by the Academy focused on current TV practices EPS director Price Hicks - who also and industry donors, the program and state-of-the-art technologies. provides year-round career in 1988 boasted more than 650 Twenty-two film and TV faculty counseling tours campuses applications from every state, rep- from across the country were in nationwide for two weeks each resenting more than 100 educa- attendance, where they had the October. The college tour has tional institutions. opportunity to meet not only ATAS proved to be a highly effective tool The Frank O'Connor Memorial members but other top industry for EPS's activities: since 1985 College Television Awards is a professionals from major network awards competition and intern- national competition for student and studio ranks. The second Fac- ship program entries have more productions done for course ulty Seminar is scheduled for than doubled, while the number of credit. From this group, Academy November 1989. internships offered has grown panels choose six first-place, six Debut, EPS's newsletter on Acad- from sixteen to twenty-eight. ATAS/UCLA Archive TAS and the UCLA Film years, as committee after commit- and Television Archive tee wrestled with the notion and recently announced the produced reams of reports. The signing of a renewable bottom line: the fledgling Acad- five-year agreement designed to emy could ill afford the expense increase cooperation between the and manpower required. two organizations on behalf of the In 1965 the trustees began to call ATAS/UCLA Archive. for industry donations, only to Representing the Academy were withdraw from the project a few Dr. James L. Loper, executive direc- weeks later. At this time Lewine tor; President Doug Duitsman; and was president of the NATAS Foun- Jerome R. Weiss, chair of the ATAS dation in New York, and he Archive Operations Committee. decided to persist in his efforts. Representing UCLA was Robert Believing that placing the archive Rosen, director of the UCLA Film in an academic setting in Los and Television Archive. Angeles was crucial to its success, The main features of the new Lewine approached UCLA, which agreement are the creation of a already had a distinguished research center at or near the motion picture collection of its Academy's new North Hollywood own. The university was inter- headquarters, including a refer- ested, and the archive found a ence collection of programs avail- home in UCLA's Theatre Arts able for viewing by industry Department. professionals, TV researchers, and From twenty dusty kinescopes the general public; a $150,000 con- some thirty years ago, the ATAS/ tribution by the Academy toward UCLA coventure has blossomed the preservation of videotapes, into a 25,000-program library of films, and kinescopes; and contin- fifty years of classic TV: dramas, ued efforts by both organizations comedies, documentaries, spe- to add to the collection. cials, and news and quiz shows. It The agreement to create the is still growing strong. An ongoing world's largest TV archive was series of public screenings is soon hardly an overnight sensation. The to be inaugurated, making this idea of founding a national library resource a vital force in preserving Courtesy TV Archives of television was originally pro- TV's heritage. Says Lewine: "No posed in 1955 by NATAS's Robert history of our time would be com- Robert Lewine Lewine. There it sat for almost ten plete without it." Film Group he Film Group-one of including, in 1988, the highly bers at the end of each season. I the Academy's most pop- acclaimed Mississippi Burning, The films are made available to ular offerings screens Dangerous Liaisons, and The Acci- the Academy courtesy of major and first-run major motion dental Tourist. Exclusive to Acad- independent film distributors. pictures two Sundays a month at emy membership, the group When the 600-seat Academy The- the Directors Guild Theatre in Los currently consists of 2,000 mem- atre in North Hollywood is com- Angeles. Since its inception in bers. A $50 subscription entitles pleted within the next two years, 1972, under the leadership of members and a guest to view Film Group screenings will be held founder-chairman Murray Weiss- twenty-four new films a year, with there. man, the Film Group has screened charges for extra guests (when nearly 500 theatrical features, seating permits) billed to mem- Activities n 1988 the Activities Com- Top speakers and panelists from mittee, cochaired by both the management and creative David Elliott and Renee arenas participated, representing Valente, assembled four- major and independent studios, teen events that spanned hands-on networks, and cable companies. workshops, provocative panel dis- Also featured were award-winning cussions, and star-studded galas. producers, directors, actors, and Topics ranged from cable, home TV critics. Perhaps the highlight of video, and broadcast news to cast- the 1988 Activities Committee's ing, season previews, documen- efforts was the tribute to TV direc- taries, and deal making, with tor Delbert Mann, showcasing workshops offered in acting and clips from his distinguished forty- videotape postproduction, includ- year career, with testimonials from ing an intensive series of seminars stars who had worked with the on editing for TV. Emmy winner. Forum Luncheons n 1988 nine Forum Lun- Times executive editor C. Shelby cheons, chaired by Coffey, III. Each luncheon was pre- Charles Fries, each ceded by a reception, providing brought together as many the opportunity for industry mem- as 600 of TV's elite to eat and meet bers to touch base with their asso- with their industry colleagues. ciates, while speakers and their Focusing on the latest develop- dais guests were honored as well ments in the medium-including by VIP receptions. projections on their future The Forum Luncheons are con- impact - the luncheons featured sidered one of the most successful speakers as diverse as talk show of the Academy's activities, with host Geraldo Rivera, BBC director- major studios, networks, and in- general Michael Checkland, for- dependent producers regularly mer network programming head- purchasing season table sub- turned-independent producer scriptions. Fred Silverman, and Los Angeles CHANAMATING INV MOTHING Linda Loe (right), coordinator of Activities, Forum Luncheons, and the Campaign Against Substance Abuse, and assistant Cynthia Wilber Campaign Against Substance Abuse he Academy's Campaign and the U.S. Department of Educa- I Against Substance Abuse tion. In addition, ATAS hosts the was launched under Scott Newman Awards, which are Immediate Past President given to shows that deal most Richard H. Frank at a 1986 Forum effectively and creatively with the Luncheon, when former First Lady issues of substance abuse. Nancy Reagan appealed to 600 In 1988 the Anti-Substance industry leaders to join officials in Abuse Committee, under Chair- law enforcement, government, man John Agoglia, put into motion medicine, and education in the a proposal to sponsor a student battle against substance abuse. competition for short productions Since then the Academy's cam- carrying an anti-drug message. paign has grown to include an The result: the 1989 Film/Video Outreach Program, which asks College Competition, chaired by primetime writers and producers Walt Baker, invites film and TV stu- to deglamorize the use of alcohol dents nationwide to enter video- and other drugs in their programs. tapes and public service The Academy also acts as liaison announcements for first-, second-, with other national organizations, and third-place cash prizes. Win- such as the White House Confer- ning entries may also be used on ence for a Drug-Free America, the talk shows and in schools, and be National Council on Alcoholism, made available in video stores. John Agoglia Emmy Magazine special September 1988 ing involvement with the televi- issue commemorating sion industry. the fortieth anniversary In January 1982 Emmy moved to emb of the Emmy Awards a bimonthly publication, with the highlighted a successful year for plan - then, as now - to expand to Emmy magazine. Overall, the mag- ten issues a year. The first editor The Magazine of the Academy of Teley azine continued to show improve- was Stephen Zito, who after two ment in both revenue - 1988 years went on to become a top TV marked one of the better years in writer. He is now a producer and "Tis the Season total advertising pages - and one of the writers for NBC's Mid- And You Thought It expanding editorial space. night Caller. First published as a quarterly, Currently the Emmy staff con- Emmy made its debut with the sists of Gail Polevoi, managing edi- TV in Winter 1979 issue. The magazine tor; Daphne Tanyol, assistant South was the result of recommenda- managing editor; Charles Dickens Africa tions by a committee appointed by Phillips, art director; Janet then-Academy President Hank Zamucen, advertising director; Rieger. Chaired by Robert Lewine, and Robin Sigall, editorial assis- The Locations Game: the committee felt there was a tant. Rieger, who started the pub- ying for Production Dollars need for a magazine about the lication, was asked in late 1985 to Academy and its members' ongo- take over as editor/publisher. Building Committee n 1990 ATAS will move into reliefs of such Academy Hall of its permanent headquar- Famers as Lucille Ball, Sid Caesar, ters as the theme tenant in Bob Hope, and Walt Disney. The a major new property new ATAS library will be situated development called - appro- adjacent to the Academy's adminis- priately-The Academy. The site is trative offices, as will the ATAS/ located at the corner of Magnolia UCLA Archive, where together they Street and Lankershim Boulevard will serve both industry and public in North Hollywood. alike as a video and print study Here ATAS will have access to the center. Academy Theatre for its numerous Since 1977 establishing a perma- activities, including nomination nent international base has been a ceremonies for the Primetime dream of the Academy, which has Emmy Awards. Emmy presenta- previously leased space in various tions, however, will continue to be office buildings in Hollywood, held elsewhere. North Hollywood, and currently A major attraction for visitors Burbank. Thanks to the perse- and tourists will be the Hall of verance of ATAS Vice-President and Fame Plaza, where a twenty-five- Building Committee chair Leo foot replica of the Emmy statuette Chaloukian, that dream is soon to will tower over sculptures and bas- become a reality. Academy History I he Academy, which was president. founded nearly forty- In 1955 ATAS, which was essen- three years ago, had one tially a Hollywood association, of its most successful joined with a group in New York years in 1988 in nearly all respects. organized by the late Ed Sullivan to And those closely involved with become the National Academy of the Academy are confident that Television Arts and Sciences, or 1988 was only the harbinger of NATAS. greater things to come in the 1990s But what began as a harmonious and beyond. consolidation deteriorated over They anticipate a rapidly the next twenty years, as the center expanding membership, as the of TV production moved from New Academy moves to keep ahead of York to Hollywood. This brought television's developing new tech- about two incompatible philoso- nologies, becoming what they pre- phies, centered primarily on the dict will make ATAS a leader among Emmy Awards structure and who academies internationally. was qualified to vote on the Truly the Academy has come a awards. long way since Syd Cassyd, whose Finally, in 1977, the Hollywood idea it was to form the organiza- and New York branches separated, tion, met with six industry associ- with the Hollywood group being ates in October 1946 to implement reconstituted as ATAS. Since the his plan. In 1947, with 134 charter split, sporadic attempts to reunify members, the late Edgar Bergen the two Academies have been became the Academy's first unsuccessful. Treasurer Stu Berg Executive Director Dr. James L. Loper Chief Financial Officer John Macker Vice-President Leo Chaloukian Secretary Susan Simons Officers and governors (top row, left to right) Sydney Litwack, Mel Blu- menthal, Cliff Dektar, Harry Blake, Jerry Smith, Ron Estes, Jim Malinda, Meryl 'Loughlin, Dan Brewer, Artbur Nadel, Don Mischer. Second row: John Gay, Dorothy André, Carole Cart- wright, Don Tillman, Winifred White, Stu Rosen, Fred Chulack, Fred Berger, David Grabam, Phil Roman, Robert Broder, Al Lebman, Linda Arett, Lance Evans, Alexander Singer. Third row: John Agoglia, Ed Masket, Jerome Weiss, Jan Scott, Doug Duitsman, Leo Chaloukian, Stu Berg, Susan Simons, David Gerber, Robin Groth. Front: Sandra Bettin, Robert Wollin, Mike Gavin, Bruce Bryant. (Some gover- nors were not present for the photo session.) Photo: Craig T. Mathew: Academy of Television Arts & Sciences and Academy Foundation Report on Audits of Combined Condensed Financial Statements For the Years Ended December 31, 1988 and 1987 To the Board of Governors of the Academy of Television Arts & Sciences and the Board of Directors of the Academy Foundation We have audited, in accordance with generally accepted auditing standards, the combined balance sheets of the Academy of Television Arts & Sciences and the Academy Foundation as of December 31, 1988 and 1987, and the related combined statements of revenue, expenses, and changes in fund balances and cash flows for the years then ended (not presented herein). In our report dated February 20, 1989 (also not presented herein), we expressed an unqualified opinion on those combined financial statements. In our opinion, the information set forth in the accompanying condensed financial statements is presented fairly in all material respects in relation to the combined financial statements from which it has been derived. Coopers & Lybrand Sherman Oaks, California February 20, 1989 Combined Condensed Balance Sheets For the Years Ended December 31, 1988 and 1987 1988 1987 Assets: Cash and cash equivalents $ 977,544 $ 1,047,589 Receivables 130,072 117,235 Prepaid expenses 125,578 52,569 Furniture and equipment, net of accumulated depreciation 166,326 83,543 $ 1,399,520 $1,300,936 Liabilities and Fund Balances: Accounts payable and accrued liabilities $ 318,467 $ 487,351 Deferred income 708,906 428,309 1,027,373 915,660 General fund balance 172,147 136,276 Board-designated funds 200,000 249,000 $ 1,399,520 $1,300,936 The accompanying notes are an integral part of these financial statements. Combined Condensed Statements of Revenue, Expenses, and Changes in Fund Balances For the Years Ended December 31, 1988 and 1987 1988 1987 Revenue: Awards shows $2,670,089 $ 2,807,653 Dues 459,543 450,026 Emmy magazine 448,497 433,839 Other revenue: Activities and Forum Luncheons 142,270 26,470 Foundation revenue 128,364 94,326 Interest and other revenue 98,885 33,006 Total revenue 3,947,648 3,845,320 Expenses: Awards shows 1,556,073 1,458,713 Emmy magazine 508,484 545,791 Activities and Forum Luncheons 294,858 187,306 Foundation expenses 182,306 155,681 Membership and Film Group 204,258 155,741 Press, publicity, and advertising 126,738 128,009 Miscellaneous activities 198,639 111,590 General and administrative 889,421 807,922 Total expenses 3,960,777 3,550,753 Excess (deficiency) of revenue over expenses (13,129) 294,567 Fund balance at beginning of year 385,276 90,709 Fund balance at end of year $ 372,147 $ 385,276 The accompanying notes are an integral part of these financial statements. Combined Condensed Statements of Cash Hows For the Years Ended December 31, 1988 and 1987 1988 1987 Operating Activities: Excess (deficiency) of revenue over expenses ($13,129) $ 294,567 Add depreciation not affecting cash and cash equivalents 23,400 12,000 Changes in operating assets and liabilities: (Increase) in receivables (12,837) (31,493) (Increase) decrease in prepaid assets (73,009) 12,131 (Decrease) increase in accounts payable and accrued liabilities (168,884) 58,699 Increase in deferred income 280,597 363,959 Net cash and cash equivalents provided by operations 36,138 709,863 Investing Activities: Purchase of furniture and equipment (106,183) (3,667) Increase (decrease) in cash and cash equivalents (70,045) 706,196 Cash and Cash Equivalents: Balance at beginning of year 1,047,589 341,393 Balance at end of year $ 977,544 $ 1,047,589 The accompanying notes are an integral part of these financial statements. Notes to Combined Financial Statements 1. Description of Operations specified by the grantor. The portion of percent (15%) of the gross fees the grant or donation not expended is received for these broadcasts will be The Academy of Television Arts & classified as deferred income. As of paid to the distributor of the syndica- Sciences (the "Academy") was orga- December 31, 1988, restricted unex- tion rights. In addition, fifteen percent nized to advance the arts and sciences pended funds totaled $169,253, of (15%) of the primetime license and of television and to foster creative lead- which $114,273 relates to the Sub- syndication fees, net of the fees paid to ership in the television industry for stance Abuse program and $54,980 to the distributor, will be paid to NATAS. artistic, cultural, educational, and the Video Awards program. The Academy also has an agreement technological progress. in principle with NATAS to administer The Academy Foundation (the Income Taxes the Daytime Emmy Awards shows for "Foundation") assists in maintaining three years beginning in 1988. Under the television archives housed in the The Academy and the Foundation this arrangement, the Academy will be Theatre Arts Department at the Univer- are nonprofit organizations and gener- reimbursed for the cost of administer- sity of California, Los Angeles. In addi- ally are exempt from state and federal ing the shows for an amount not to tion, the Foundation maintains the income taxes under IRC Section exceed $150,000. Should the costs be Academy library instituted during 501(c)(6) and 501(c)(3), respectively. less than the $150,000, the savings will 1988. The Foundation also promotes be allocated evenly between the Acad- and supports educational and cultural 3. Television Rights and Syndication emy and NATAS. activities related to the television Fees industry. 4. Commitments The Academy currently has an agree- 2. Summary of Significant Accounting ment giving FOX Broadcasting Com- During 1986, the Academy entered Policies pany ("FOX") the right to produce and into an office facilities lease agreement broadcast the Primetime Emmy Awards with a lease term of eight years. The Reporting Entity for three years beginning in September lease includes options to sublease the 1987. The agreement requires FOX to space or to cancel (subject to a prede- The combined financial statements pay $1,125,000 a year, of which fifteen termined cancellation fee) the lease include the accounts of the Academy percent (15%) of the gross fees prior to expiration of the lease term. and the Foundation. All significant received are payable to the National During 1987, the Academy entered intercompany transactions have been Academy of Television Arts and Sci- into another agreement to lease office eliminated. ences ("NATAS"). The agreement also space at another location for ten years requires FOX to pay the Academy effective the date the building is sub- Television Rights and Syndication Fees $200,000 per year as reimbursement stantially completed (currently pro- for costs incurred by the Academy in jected to be August 1990). This Television rights and syndication conducting the Awards. agreement also has options to sublease fees are recognized in the year the The Academy also has an agreement the space, renew the lease, and eventu- respective program is telecast. giving FOX the right to produce and ally purchase the building. broadcast the Hall of Fame ceremo- On January 22, 1988, the Academy Membership Dues nies, for $250,000 a year, for three entered into a twenty-three-month years beginning in 1987. lease effective February 1, 1988, for the Membership dues collected are The Academy currently has a syndi- Foundation library. There are currently recorded as revenue when received. cation agreement with CTV Television no options to renew the lease. Network, Ltd. ("CTV"), granting CTV Minimum annual rentals for the Grants and Donations the right to broadcast the Primetime three leases subsequent to December Emmy Awards in Canada for the three 31, 1988, without taking into consid- Grants and donations received sub- years beginning in 1988. This agree- eration potential future sublease ject to restricted use are recognized as ment also granted CTV the right to income, in the aggregate are approx- revenue to the extent that expenses broadcast the Hall of Fame show for imately $160,000 annually for the next have been incurred for the purpose three years beginning in 1988. Fifteen five years and thereafter approximately $40,000. Board of Governors Officers DOUG DUITSMAN, President LEO CHALOUKIAN JAN SCOTT JAY STRONG Vice-President Second Vice-President Vice-President, Los Angeles SUSAN SIMONS STU BERG RICHARD H. FRANK Secretary Treasurer Immediate Past President 1989 Board of Governors DOROTHY ANDRÉ ROBERT CRUTCHFIELD MICHAEL MARGULIES LOREEN ARBUS CLIFF DEKTAR BARRY MEYER LINDA ARETT RON ESTES DON MISCHER CURT BEHLMER LANCE EVANS ARTHUR NADEL FRED BERGER JON FELTHEIMER MERYL O'LOUGHLIN SANDRA BETTIN PRESTON FISCHER RICHARD RAWLINGS, SR. HARRY C. BLAKE IAN FRASER PHIL ROMAN MEL BLUMENTHAL MIKE GAVIN STU ROSEN DAN BREWER JOHN GAY ALEXANDER SINGER ROBERT BRODER DAVID GRAHAM JERRY SMITH HINDI BROOKS DOUGLAS GRINDSTAFF MORTON STEVENS BRUCE BRYANT ROBIN GROTH DON TILLMAN DAN CARLIN, SR. ROMAIN JOHNSTON WINIFRED WHITE CAROLE CARTWRIGHT AL LEHMAN NANCY WIARD CLIFF CHALLY SYDNEY LITWACK ROBERT WOLLIN FRED CHULACK ANTHONY MAGLIOCCO DONALD L. ZACHARY JIM MALINDA Executive Committee DOUG DUITSMAN, Chair JOHN AGOGLIA STU BERG LEO CHALOUKIAN RICHARD FRANK DAVID GERBER ED MASKET HERMAN RUSH JAN SCOTT SUSAN SIMONS JAY STRONG JEROME R. WEISS Academy of Television Arts & Sciences Foundation ELTON H. RULE, President THOMAS SARNOFF, Vice-President DOUG DUITSMAN, Vice-President JACK FOREMAN, Treasurer HERMAN RUSH, Secretary DR. JAMES L. LOPER, Executive Director 1989 Foundation Board of Directors HARRY ACKERMAN JERRY LEIDER MEL SHAVELSON FRANK BIONDI GARY LIEBERTHAL DR. FRANK STANTON PETER DEKOM DELBERT MANN DON TAFFNER CHARLES FRIES BARRY MEYER DAVID L. WOLPER B. DONALD GRANT SUMNER REDSTONE CHANCELLOR CHARLES YOUNG JAMIE KELLNER For the Academy DR. JAMES L. LOPER, Executive Director JOHN MACKER, Chief Financial Officer/Business Affairs JOHN LEVERENCE, Awards Director CARLEEN CAPPELLETTI, Membership/Activities Director PRICE HICKS, Educational Programs & Services Director HANK RIEGER, Publications Director MURRAY WEISSMAN, Public Relations Director DIXON Q. DERN, Esq., & JAMES SCHOENFIELD, Esq., Legal Counsel Committee Chairs Membership: Janet MacLachlan Award's: Lance Evans Daytime Awards: Terry Lester, Susan Simons L.A.-Area Awards: Jay Strong National Show: David Gerber Daytime Show: Stu Berg Engineering Awards: Douglas Grindstaff Hall of Fame Selection: Edgar J. Scherick Past President's Council: Thomas Sarnoff Educational Programs & Services: Walt Baker, Bill Finnegan Activities: David Elliott, Renee Valente Library: Lynne Gross Archive Operations: Jerome R. Weiss Future: Hank Rieger Emmy Magazine Editorial Board: Bob King Forum Luncheons: Charles Fries Anti-Substance Abuse: John Agoglia Film Group: Murray Weissman Public Relations: Gene Walsh, Murray Weissman Building: Leo Chaloukian Bylaws: Donald L. Zachary Network Negotiating: Mel Blumenthal Cable: Brian Litman Rancho Los Amigos: Jim Malinda Mini Meetings: Jan Scott Audit: Joe Cicero All photos by Bill Youngblood unless otherwise noted Design by Charles Dickens Phillips Printed by North Hollywood Printing ANNOUNCING substance an abuse anti- "CARTOON ALL-STARS TO THE RESCUE" ACADEMY OF TELEVISION ARTS E SCIENCES LINDA LOE DIRECTOR CAMPAIGN AGAINST SUBSTANCE ABUSE ACADEMY OF TELEVISION ARTS C SCIENCES 3500 WEST OLIVE AVENUE, SUITE 700 BURBANK, CA 91505-4628 (818) 953-7575 FAX (818) 953-4182 Chicago, IL 60611 P.O. Box 11189 CARTOON ALL-STARS TO THE RESCUE McDonald's® Drug Education POSTAGE WILL BE PAID BY ADDRESSEE FIRST CLASS PERMIT NO. 61516 CHICAGO, IL BUSINESS REPLY CARD SHEET d's Plaza Oak Brook, Illinois 60521 Arts & Sciences Presents ARS TO THE RESCUE" ted Television Special g animated anti-substance abuse television ren ages five to 11, which is the first rogram ever simulcast by all three major orks -- as well as hundreds of independent etworks and Canadian and Mexican networks -- e cartoon characters from a number of animation : intermixed for a television program. and educational materials will be distributed to mmunity groups following the broadcast.) 21, 1990. tern Time ral Time ntain Time fic Time UNITED STATES THE IN IF MAILED NECESSARY POSTAGE ON ; children recognize and understand the dangers of nol abuse. Stars to the Rescue" is the serio-comic-adventures cast rallying to rescue a 14-year-old boy from the ife with drugs. PRODUCED Under the auspices of the Academy of Television Arts and Sciences (ATAS). Principally funded by McDonald's restaurants and Ronald McDonald Children's Charities. CHARACTERS/ STUDIOS Alf Alien Productions Bugs Bunny Warner Brothers The Chipmunks Bagdasarian Productions Daffy Duck Warner Brothers Duck Tales Disney (Huey, Dewey, Louie) Garfield Film Roman Muppet Babies Disney (Kermit, Miss Piggy) Slimer Columbia Pictures TV The Smurfs Hanna Barbera Teenage Mutant Ninja Turtles Murakami Wolf Swenson (Michaelangelo) Winnie the Pooh Disney (and Tigger, too) MILESTONES This is the first time the three major U.S. networks will simulcast an entertainment program. This is the first time animation studios have allowed their copyrighted characters to appear together in a television program and allowed their use without payment, as a gift to a worthy cause. CREDITS Executive Producer: Roy Disney, vice chairman of the Board of Directors of the Walt Disney Company and head of the studio's animation department. Producer: Buzz Potamkin, Peabody Award winner for "NBC Weekend". Writers: Duane Poole and Tom Swale, acknowledged creative talents in the animation field. ATAS President: Leo Chaloukian Chairman, Academy Campaign Against Substance Abuse Steering Committee: John J. Agoglia BROADCASTERS NBC, CBS and ABC-TV U.S. Networks CBC, CTV and Global Television Networks in Canada Televisa in Mexico Telemundo and Univision U.S. Spanish Networks Black Entertainment Television (BET) Nickelodeon Disney Channel Hundreds of other Cable Networks Independent Stations Other International Markets (TBD) In short, virtually every broadcast outlet of consequence in North America will air the show. VIDEO LAUNCH More than 250,000 videotapes of the Special will be distributed, through a grant from Ronald McDonald Children's Charities, to schools and libraries, and to video stores for free rental. SCHOOL PROGRAM A nationwide school program, to kick-off after the telecast, will include a teacher's guide, student handout and videotape. In addition, McDonald's owner/operators will work with their respective communities to develop anti-drug school programs and other special events. -- more -- SPOKESPERSONS John J. Agoglia, chairman of the Academy's Campaign Against Substance Abuse Steering Committee; member of the ATAS Executive Committee and executive vice president, Business Affairs, NBC-TV and executive vice president, NBC Productions. Buzz Potamkin, producer, Peabody Award winner for "NBC Weekend". Ken Barun, vice president and executive director of Ronald McDonald Children's Charities; current advisor to director of National Drug Control Policy and acknowledged expert and author of "How to Keep the Children You Love Off Drugs". Bridget Marshall, director, public relations, McDonald's Corporation, oversees public relations/community service programs, including Ronald McDonald House, an award-winning fire safety program and other education and community-oriented initiatives. PRODUCTION The following seven top animation production EXECUTIVES executives have been named to a special Production COMMITTEE Executives Committee to offer their production expertise to the special, as needed and as requested. They are: Mark Glamack, ATAS governor in the Animation Branch Lee Gunther, independent producer William Hanna, co-chairman, Hanna Barbera Prod. Margaret Loesch, president, Marvel Productions Phil Roman, ATAS governor in the Animation Branch and owner, Film Roman Ken Spears, executive producer, Ruby Spears Prod. Michael Webster, vice president, Walt Disney TV Animation BACKGROUND The Academy's Campaign Against Substance Abuse includes an Outreach Program, which asks prime time television writers and producers to deglamorize the use of alcohol and other drugs in their programs. The Academy also acts as liaison with other national organizations, such as the White House Conference for a Drug-Free America, the National Council on Alcoholism, and the U.S. Department of Education. Ronald McDonald Children's Charities awards grants to not-for-profit organizations helping children. Past RMCC grants have benefited health care and medical research (including Ronald McDonald House), education and the arts, and civic and social service programs. -- more -- McDonald's is the world's leading food service organization serving 22 million customers each day in more than 11,000 restaurants in 51 countries. Seventy-five percent of McDonald's restaurant businesses are locally owned and operated by independent entrepreneurs. CONTACTS McDonald's: Bridget Marshall 708/575-6263 Golin/Harris Communications: Libby FitzGibbons 312/836-7130, or Rene Round 312/836-7375 ATAS Murray Weissman, or Robert Wargo 818/763-2975 ### THE ACADEMY OF TELEVISION ARTS & SCIENCES PRESENTS "CARTOON ALL-STARS TO THE RESCUE" A HISTORIC NEW ALL-STAR ANIMATED ENTERTAINMENT SPECIAL FOR CHILDREN - EXECUTIVE PRODUCED BY ROY DISNEY - TO BE TELECAST BY ABC, CBS, NBC, AND HUNDREDS OF INDEPENDENT STATIONS IN THE U.S. AND CANADA AT THE SAME TIME SATURDAY MORNING, APRIL 21, 1990 Starring (in alphabetical order, with some subject to confirmation) ALF, Bugs Bunny, the Chipmunks, Daffy Duck, Donald Duck's nephews, Garfield, Kermit, Michaelangelo, Miss Piggy, Smurfs, Tigger, Winnie the Poob, and others Help your community, country, and station by agreeing now to carry and promote the Academy's commercial-free all-star cartoon special containing an UNFORGETTABLE AND IMPORTANT ANTISUBSTANCE- ABUSE MESSAGE. The program will receive historic simulcast on nearly 1,000 stations and is offered to additional domestic and foreign stations at no cost as a public service. Principal funding for the program, promotion, and subsequent free videocassettes is through Ronald McDonald Children's Charities. FOR FURTHER INFORMATION ABOUT THE PROJECT PLEASE READ THE ATTACHED ARTICLE REPRINTED FROM EMMY MAGAZINE (FEBRUARY 1990 ISSUE). To learn how your station can carry and promote this important commercial-free program in your market, contact Linda Loe at the Television Academy at 818/953-7575 or mail coupon (see reverse side). AMONG THE COMPANIES AND ORGANIZATIONS PARTICIPATING IN THE ACADEMY'S ANIMATED ANTISUBSTANCE-ABUSE SPECIAL ARE: WB Ronald McDonald Children's Charities. Established in memory of Ray A Kroc WARNER BROS. TELEVISION A Warner Communications Company The WALT Disney Studios Columbia Pictures Television A unit of Columbia Pictures Entertainment, Inc. in NBC abc M mws inc McDonald's R ACADEMY OF TELEVISION ARTS & SCIENCES Hanna-Barbera The Disney Channel America's Family Network- FILM GLOBAL TELEVISION MARVEL PRODUCTIONS LTD. NETWORK A NEW WORLD COMPANY ROMAN Independent JimHenson PRODUCTIONS Television Yes, my station will telecast the Academy's antidrug special for children. Send me more information about the special. Name Title Station Address City, State, Zip Code Telephone Fax Mail to Linda Loe, ATAS, 3500 West Olive Ave., Burbank CA 91505 TV Talks to Kids: An Animated Approach to the Drug War USA Alien Productions By Roberta Wax The casting call went out and established by the McDonald's committee and executive vice- everyone answered: Bugs Bunny, Corporation. president of TV business affairs at Winnie the Pooh, Yogi Bear, Gar- To ensure maximum visibility, NBC Productions. "Our intent is to field, the Muppet Babies, the ABC, NBC, and CBS in the U.S.; capture and entertain young audi- Smurfs, ALF, the Chipmunks, and CBC, CTV, and Global in Canada; ences and drive home a most more! Are we talking billion-dollar several hundred independents in important message: Don't get cast or what? And there was no both countries; and Spanish- started with drugs." fighting over top billing, licensing language networks Telemundo Since 1986 ATAS has been rights, or exclusivity. and Univision will "roadblock" the actively involved in the battle This dramatic reflection of program, all broadcasting it at the against substance abuse. That year entertainment industry support is same time on April 21. An esti- then-Academy president Richard for a most unique TV production: mated 60 to 75 percent of the Frank and former first lady Nancy an antisubstance-abuse animated nation's children under twelve is Reagan appealed to 600 industry special aimed at the youngest and expected to watch the half-hour leaders to join officials in law most impressionable audience - cartoon, which will run without enforcement, government, medi- some 20 million children ages five commercials - a first in TV history. cine, and education in the war on to eleven who make Saturday "We must start the educational drugs. The Academy's campaign morning cartoons a weekly ritual. process at a very early age, as has grown to include an outreach And it's being produced under the studies show significant develop- program, in which drug treatment auspices of the Academy of Televi- ment of the human decision- experts, representatives from sion Arts & Sciences (ATAS), with making process starts as early as D.A.R.E. (the drug program spon- major funding provided by Ronald age five," says John Agoglia, chair- sored by the Los Angeles Police McDonald Children's Charities man of the Academy's campaign Department under Chief Daryl (RMCC), a nonprofit foundation against substance abuse steering Gates), and Academy officials ask EMMY MAGAZINE "We want parents to watch with their children, to use this half hour as a dia- logue starter." John Agoglia is chairman of ATAS's cam- paign against substance abuse steering committee and executive vice-president of TV business affairs at NBC Productions. prime-time writers and producers The decision to create a chil- first show to run on all three net- to deglamorize the use of alcohol dren's special was based on the works at the same time." and other drugs in their programs. observation that the younger the In the fall of 1988 ATAS ATAS also acts as liaison with such viewer, the more effective the mes- approached the bulwarks of the national organizations as the sage, according to Agoglia. And animation industry-Walt Disney White House Conference for a what better way to appeal to Studios, Warner Bros., Columbia Drug-Free America, the National youngsters than through cartoons? Pictures, FilmRoman, Hanna- Council on Alcoholism, and the "Children are tremendously Barbera Productions, Marvel Pro- U.S. Department of Education. receptive to animated characters," ductions, and Ruby-Spears Pro- In addition, ATAS hosts the Scott says Agoglia. "You can get a mes- ductions, among others- to see Newman Awards, which are given sage to a child through animation which would be willing to loan out to shows that deal most effectively more easily than through any other characters. Everyone wanted to be with the issues of substance abuse, type of entertainment." involved. "Never before has there and in 1989 the Academy spon- Buzz Potamkin, producer of the been such a generous loan-out of sored a film and video competition special, agrees. "With the excep- animated characters for one that invited college students tion of parental guidance," he show," states Roy Disney, vice- nationwide to enter videotapes notes, "cartoons are the most chairman of the board of the Walt and public service announcements effective way to teach children. Disney Company, head of Disney's (PSAs) they had written, directed, When you're talking about mass animation department, and execu- or produced on the subject. media for kids, you're talking tive producer of the special. It was only natural then that the about cartoons." The next step was to see whether Academy-which owns the rights Potamkin, a Peabody Award win- networks and independents to the show and to unlimited ner, was immediately drawn to the would accept the proposition to rebroadcasts-would be behind a project, believing that "after all, air the show at the same time, with project of such magnitude. As for we in the industry have made a no commercial sponsors. Again the response within the industry, nice living out of entertaining the the cooperation was incredible. it's been overwhelming. Newly American public. It's nice to give Aware that they would be surren- elected Academy President Leo something back. And from an ani- dering considerable amounts of Chaloukian, owner and president mation point of view, the oppor- revenue, network honchos of Ryder Sound Services in Holly- tunity to work with [this] cast was Jeanette Trias, vice-president of wood, states, "I have never seen a plum I couldn't turn down. It was children's programming at ABC on this kind of support before." also an opportunity to produce the the West Coast; Judy Price, vice- JANUARY/FEBRUARY 1990 Bennett's Battle Cry On October 23, 1989, at an Academy of Television Arts & should recognize our common stake in the outcome of this Sciences Forum Luncheon, William Bennett, director of the struggle. Office of National Drug Control Policy, addressed TV exec- Not too [long ago], all of the nation, indeed all of the utives on the issues of substance abuse in this country and world, watched the [7.1 Bay Area earthquake on October the Academy's and entertainment industry's involvement 17] The epicenter of this disaster that nature wreaked in combating the problem. Bennett, popularly referred to on man [was Santa Cruz, and] if Santa Cruz was the epicen- as the "drug czar," denied be was a cultural commissar ter of that natural disaster, it may not be unfair to say that ("We do not have cultural commissars in this country, this area, Los Angeles, may be the epicenter of a disaster thank God") and underlined bis desire not to interfere wreaked by man on man, this moral disaster, this social with programming content to promote antidrug messages. disaster of drugs. But in a question-and-answer period that followed bis [I read an article that says] drug use is back in the closet, speech, Bennett offered a warning about the use of celeb- that there's a new sobriety chic. If that's true in Hollywood rity endorsements. and Beverly Hills, in certain trendsetting parts of this com- "[As] we said in our national strategy, we think some munity, that's good. I am sure many in this audience have messages from celebrities can send by implication and seen up close the toll of drugs on the lives of individuals. unintentionally- the wrong message,' Bennett noted. But I think it's probably fair to say as well that whatever "The message is this: I did drugs, but I'm okay now. And the effects we saw from the drug problem here and are seeing indirect message is: You can do drugs and be okay too like now, [the drug problem] -again to compare it with the me. There is a kind of glamorization of the person who earthquake-not the worst here. Here has not been the has used drugs and come out of it that can send the wrong worst damage. message to young people. They see people who have had an When a bomb drops or when the earth moves, the effects experience with drugs bottoming out and coming back up, are not evenly distributed, and how they are distributed and when they come back up they look just fine. This needs depends upon a number of things, not least of which is how to be joined with the message that shows the person who firm the ground is on which you stand got into drugs and never made it back out and who doesn't Drug use [may be] on the wane [in the entertainment look so fine in fact [be] looks just awful." industry], but in many parts of America the aftershocks are But in general, Bennett had nothing but praise for the still there, and some communities in America are literally Academy's and the industry's efforts in the war on drugs, getting the hell pounded out of them from those particularly in its upcoming animated special [see accom- aftershocks. panying article]. In fact, be looks forward to watching it It's largely a matter of where people stand, a matter of bimself, and "provided it doesn't conflict with Inspector how firm the ground is under them. In very simple terms, Gadget, my five-year-old will surely watch it too. I salute it's often a matter of the resources they have. When we you for it." unleash something like the use of drugs, it first appears as a What follows is a condensed version of Bennett's speech. diversion - a diversion not just for the rich and famous, but for the affluent, the comfortable, the bored. I read through [former Academy president] Richard When its effects come home, many of those [people] can Frank's remarks again from [the Forum Luncheon in] Octo- handle it. But when [these effects] pass through society and ber 1986. He asked three questions, [and] they are perti- evolve where the ground is less firm, the consequences can nent questions. be much more severe. Certainly the effects of the earth- He asked, How can television get its message about drugs quake in San Francisco were serious, indeed tragic, impor- to where it is needed most, and in asking that question his tant to ponder. But they weren't cataclysmic. context was the death of a young black man named Kenneth The results of drug use in some of our communities are Jackson, who had recently been shot down and found dead just that. For every Hollywood and Beverly Hills, there is a in a pool of blood and drugs. How do we get the message to Watts. For Grosse Point, there is Detroit. For Scarsdale, where it is most needed, Frank asked, to young people like there is Harlem. And we can tell this story a thousand times, Kenneth Jackson? up and down and back and forth across the union. Second, he asked, How can we get television to stop John Donne [said] no man is an island, and [we are] all enabling drug use, that is, to be less forgiving about it, to be tied together. The drug problem has shown in a very deep more clear-sighted and more clearheaded about it? And and important way just how intimately we are tied together, third, How do we get television to do this, [Frank] asked, how what one of us does one day may affect what happens without doing what television does worst: preach or to others on another. lecture? There is much yet to do in this effort against drugs. I think In terms of the answers to these questions, I wouldn't many of the American people are about the business of pretend to give [you] answers. I leave that to you; you are doing it. As citizens of the United States first and as makers the experts. That is your business, and my business is of the culture second, much that needs to be done, I think, something else. can be done by you. And I thank you for what you have done My business is to talk about this larger national problem, so far. Thank you very much. this larger national reality, and to be sure that everyone, not in the status of filmmaker or producer but [as] citizen, EMMY MAGAZINE TV Talks to Kids Since 1986 ATAS has been actively involved in the battle against substance abuse when then-Academy president Richard Frank (far left) and former first lady Nancy Reagan addressed 600 entertainment industry leaders. ATAS Immediate Past President Doug Duitsman (third from right) calls the animated special "one of the most important, most ambitious programs ever undertaken by the Academy." Ken Barun (far right), vice-president and executive director of RMCC, says McDonald's involvement came about not only because of the nature of the project, but because of the high level of commitment from the industry. With Frank, Duitsman, and Barun in this 1989 photo are Buzz Potamkin (second from left), producer of the special; Roy Disney (third from left), executive producer; and John Agoglia (second from right). president of children's program- libraries, and an estimated 50,000 McDonald's outlets. This means ming and daytime specials at CBS; video stores for free loan-outs. It is reaching sixteen million people a and Phyllis Tucker-Vinson, vice- the largest RMCC grant for any one day in the United States alone. A president of children's and family project to date. McDonald's Cor- similar promotion will take place programming at NBC, agreed poration and its licensees donated in Canadian outlets. McDonald's instantly and unanimously to road- another $471,000, and $200,000 will also print guides for teachers block the special. came from McDonald's public rela- and parents - "so parents can Funding was relatively easy also. tions department. work with their kids to reinforce RMCC, the charitable organization Ken Barun, RMCC's vice- the message," says Barun-and established in 1984 in memory of president and executive director, though the show will be commer- McDonald's founder Ray Kroc, put says McDonald's is willing to com- cial free, RMCC plans to place PSAs up the first $600,000 to pay for mit "whatever it takes" to make at the beginning and end of both some of the initial production the project successful. That the special and the cassette. costs and to produce and distrib- includes promotion, which will RMCC's involvement, according ute more than 200,000 video- begin about ten days before air- to Barun, came about not only cassettes (with tape stock donated date by way of tray liners and coun- because of the nature of the proj- by Eastman Kodak) to schools, ter cards displayed in all ect, but because of the high level of JANUARY/FEBRUARY 1990 TV Talks to Kids "After that meeting in 1986, everyone came away saying we had to do some- thing about the drug problem." Former ATAS president Richard Frank is president of Walt Disney Studios. commitment from the TV Acad- cassette distribution, and dealt drug abusers, the script made the emy, the studios, and the net- with the networks and stations car- rounds. As of November, it was still works. The endeavor was close to rying the special. being revised. the heart of Barun as well, who as "One would think this was a Swale and Poole - whose director of projects and policies miniseries [with] the work that is decade-plus partnership includes for the Reagan administration going into it," comments Agoglia. writing, producing, and/or deve- from 1983 to 1986 coordinated the "If the TV Academy had to pay for loping such animated series as Just Say No campaign and other all that legal and production assis- Scooby-Doo, The Fonz and the antisubstance-abuse programs. He tance, it would be an enormous Happy Days Gang, and Smurfs for is also the author of the book amount." Hanna-Barbera, and Alvin and the How to Keep the Children You Love And what of the all-star cast? Chipmunks for Ruby-Spears- Off Drugs. Despite the fact they made no handled the depictions for the TV All told, the show is costing an prima donna demands, getting special by using the known figures estimated $600,000 to $700,000 to these icons of Americana to work as teachers and heroes, while cre- produce, thanks to lower salaries, well as an ensemble required a ating new characters to play vic- volunteers, and the waiver of char- good deal of finesse. Potamkin tims and villains who have acter licensing fees. But receiving points to the difficulty in execu- problems with drugs or alcohol or the industry support and financial tion, of "trying to combine charac- are thinking of experimenting backing was relatively painless ters. How do [you put them with either. The writers are also compared with actually coordinat- together] so it makes sense? They talking to psychologists and drug- ing the project. The yeoman's all have different scales; the abuse experts to ensure script share fell to a corps of about a half Smurfs are only three apples high accuracy. dozen of NBC Productions' staff, and Garfield is larger than life." Animating the show presented who donated their time to do the Getting the right mix posed an another logistical nightmare at research and legal legwork. They equal challenge to screenwriters first. "It's not just the drawing that drafted the contracts-including Tom Swale and Duane Poole, who is important," Potamkin explains. the rights agreements with the called the task of creating the "You have to find [people] who production companies - made script "an awesome burden of know how to bring these charac- arrangements with the animation responsibility." Because the stu- ters to life, characters who have houses, negotiated and formalized dios involved are concerned that existed in their own universes, in the financial agreement with their characters' images could be their own styles." McDonald's, finalized video- tarnished through portrayals as To find the best animators, EMMY MAGAZINE "Never before has there been such a generous loan-out of characters for one show." Roy Disney is vice-chairman of the board of the Walt Disney Company. Potamkin assembled a who's who of animation mavens: Bill Hanna of Hanna-Barbera; Ken Spears, exec- utive producer of Ruby-Spears; Margaret Loesch, president of Marvel; Michael Webster, vice- president of Walt Disney TV Animation; and independent pro- ducer Lee Gunther. "Just to get those five people together in the same room-that's a lot of brain power," Potamkin observes. The vocal cast will also be stellar. After with their children, to use this half all, says Potamkin, the characters' hour as a dialogue starter. We don't voices "are as distinctive as Mick pretend this one program will be a Jagger's." solution of any sort. What we're Though determining how many saying is this is an example of how watched the show either on TV or the entertainment community can through the video loan-out pro- come together when they know gram will be easy, gauging how the cause is correct. We hope this is effective the broadcast is will be merely step one in what we can do another matter. But as Roy Disney to get antidrug and -alcohol mes- points out, space scientist Wernher sages across." von Braun often credited Walt Dis- ROBERTA WAX is a Los Angeles- ney's 1950s TV shows about space based freelance writer. as a major factor in getting the American public to support NASA © Warner Bros. Inc. 1989 programs. "With this special, we don't want to appeal just to children," says Agoglia. "We want to create an event to induce parents to watch JANUARY/FEBRUARY 1990 ACADEMY UT TELEVISION ARTS & SCIENCES 3500 WEST OLIVE AVENUE SUITE 700 BURBANK CA (91505-4628/815) 253-7575 FAX 8181 953-4182 FACSIMILE COVER SHEET DATE: 2-14-90 TO: JUD SWIFT FAX NO. : 202 456-2820 FROM: LINDA LOE FAX NO. : 818/953-4182 PAGES TO FOLLOW 10 Following is proposed agenda for March 2, 1990, Also following is preliminary information about ATAS Anti-Substance Abuse animated special, and background information on the Academy. A press kit with further information on anti-drug program will be forwarded to you via overnight mail. POI ACCDENTY AI* 03:21PM 08 02. ACADEMY OF TELEVISION ARTS & SCIENCES 3500 WEST OLIVE AVENUE SUITE 700. BURBANK ATAS 91505-4828 (818) 953-7575 BACKGROUND INFORMATION FAX (818) 953-4182 Founded in 1946 (in Hollywood), just one month after network television was born, the academy is devoted both to the advance- ment of television's arts and sciences and to fostering creative leadership in the television industry. In addition to recognizing outstanding program, individual and engineering achievements by its presentation of the annual Emmy awards for both national nighttime and daytime programming, it provides scholarships to students in telecommunications, sponsors student internships (by placing interns from universities and colleges from around the U.S. to work along side of some of the industries most creative producers, directors, writers, etc., each summer) and an annual nationwide student film-making awards contest. The Academy also hosts the Television Forum luncheons (and occa- sionally breakfasts), meetings, workshops, conferences, symposiums and screenings where people are brought together from within and without the industry to share ideas and information. ATAS also publishes EMMY magazine and coordinates annual Christmas visits with gifts and television personalities, to Rancho Los Amigos Hospital. Through the Academy Foundation, the Academy maintains a fast growing research library for use by members and the public. Also through the Foundation, the Academy is responsible for the ATAS/UCLA Television Archives, in which is preserved for study the largest and most varied collection of programs in a nongovernmental television archive in the country. The Academy has over 7,000 members, those primarily involved in national television programming. All national members belong to one of 25 membership branches, ranging from broadcast executives to production executives to performers to writers, directors and creative crafts such as cinematographers, film and sound editors, etc. Current president of the Academy is Leo C. Chaloukian, president of Ryder Sound Services. Past presidents include Edgar Bergen (first president of the Academy), Charles Ruggles, Johnny Mercer, Ed Sullivan, Walter Cronkite, Rod Serling, Thomas W. Sarnoff, Diana Muldaur (actress) and Rich Frank (current president of Walt Disney Studios). Syc Cassyd, an early day television columnist (who is still active in the Academy) was the catalyst in the founding of ATAS. The organizational meeting was in October, 1946, and held the then American Television Laboratories (located on Sunset Blvd.) Cassyd, by the way, became the fourth president of the Academy (in 1951). POB 0 02. 14. 90 03:21PM *TV ACADEMY ACADEMY OF TELEVISION ARTS & SCIENCES 3500 WEST OLIVE AVENUE SUITE 700, BURBANK February 14, 1990 CA 91505-4628 (818) 953-7575 FAX (818) 953-4182 MEMORANDUM TO: LEO CHALOUKIAN CHARLES FRIES JIM LOPER JOHN MACKER HANK RIEGER MURRAY WEISSMAN JOHN LEVERENCE CARLEEN CAPPELLETTI FROM: LINDA LOE RE: AGENDA FOR FORUM BREAKFAST - PRESIDENT GEORGE BUSH I have just spoken with Jud Swift, Deputy Director of Advance, Office of Presidential Advance, and the following agenda has been proposed. 8:00 A.M. Reception 8:05 President arrives V.I.P. room President available for picture with each person in V.I.P. room 8:25 Picture session concludes 8:30 President to main dining room 8:35 President is introduced and speaks 8:50 President leaves 8:55 Charles Fries introduces dais and breakfast happens The President can be kept in holding for five minutes only, before he proceeds to main dining room. Dais guests are to be lined up as their picture is taken and they are to be ready to proceed to dais at 8:25. They are to be seated as quickly as possible. The President will be accompanied to dais by Leo Chaloukian and Charles Fries. An individual designated by the White House will say, "Ladies and Gentle men, The President of The United States, accompanied by Leo Chaloukian and Charles Fries". Chaloukian opens, turns over to Fries, who introduces the President. President speaks for 10 to 15 minutes and leaves. Dais guests can be introduced after President leaves. PO2 ACCADENT A&* 03:21PM 06 "DI. 02. TV Talks to Kids: An Animated Approach to the Drug War "Alien Productions By Roberta Wax The casting call went out and established by the McDonald's committee and executive vice- everyone answered: Bugs Bunny, Corporation. president of TV business affairs at Winnie the Pooh, Yogi Bear, Gar- To ensure maximum visibility, NBC Productions. "Our intent is to field, the Muppet Babies, the ABC, NBC, and CBS in the U.S.; capture and entertain young audi- Smurfs, ALF, the Chipmunks, and CBC, CTV, and Global in Canada; ences and drive home a most more! Are we talking billion-dollar several hundred independents in important message: Don't get cast or what? And there was no both countries; and Spanish- started with drugs." fighting over top billing, licensing language networks Telemundo Since 1986 ATAS has been rights, or exclusivity. and Univision will "roadblock" the actively involved in the battle This dramatic reflection of program, all broadcasting it at the against substance abuse. That year entertainment industry support is same time on April 21. An esti- then-Academy president Richard for a most unique TV production: mated 60 to 75 percent of the Frank and former first lady Nancy an antisubstance-abuse animated nation's children under twelve is Reagan appealed to 600 industry special aimed at the youngest and expected to watch the half-hour leaders to join officials in law most impressionable audience- cartoon, which will run without enforcement, government, medi- some 20 million children ages five commercials- first in TV history. cine, and education in the war on to eleven who make Saturday "We must start the educational drugs. The Academy's campaign morning cartoons a weekly ritual. process at a very early age, as has grown to include an outreach And it's being produced under the studies show significant develop- program, in which drug treatment auspices of the Academy of Televi- ment of the human decision- experts, representatives from sion Arts & Sciences (ATAS), with making process starts as early as D.A.R.E. (the drug program spon- major funding provided by Ronald age five," says John Agoglia, chair- sored by the Los Angeles Police McDonald Children's Charities man of the Academy's campaign Department under Chief Daryl (RMCC), a nonprofit foundation against substance abuse steering Gates), and Academy officials ask EMMY MAGAZINE 02. 90 03:21PM ACADEMY "We want parents to watch with their children, to use this half hour as a dia- logue starter." John Agoglia is chairman of ATAS's cam- paign against substance abuse steering committee and executive vice-president of TV business affairs at NBC Productions. prime-time writers and producers The decision to create a chil- first show to run on all three net- to deglamorize the use of alcohol dren's special was based on the works at the same time." and other drugs in their programs. observation that the younger the In the fall of 1988 ATAS ATAS also acts as liaison with such viewer, the more effective the mes- approached the bulwarks of the national organizations as the sage, according to Agoglia. And animation industry-Walt Disney White House Conference for a what better way to appeal to Studios, Warner Bros., Columbia Drug-Free America, the National youngsters than through cartoons? Pictures, FilmRoman, Hanna- Council on Alcoholism, and the "Children are tremendously Barbera Productions, Marvel Pro- U.S. Department of Education. receptive to animated characters," ductions, and Ruby-Spears Pro- In addition, ATAS hosts the Scott says Agoglia. "You can get a mes- ductions, among others- to see Newman Awards, which are given sage to a child through animation which would be willing to loan out to shows that deal most effectively more easily than through any other characters. Everyone wanted to be with the issues of substance abuse, type of entertainment." involved. "Never before has there and in 1989 the Academy spon- Buzz Potamkin, producer of the been such a generous loan-out of sored a film and video competition special, agrees. "With the excep- animated characters for one that Invited college students tion of parental guidance," he show," states Roy Disney, vice. nationwide to enter videotapes notes, "cartoons are the most chairman of the board of the Walt and public service announcements effective way to teach children. Disney Company, head of Disney's (PSAs) they had written, directed, When you're talking about mass animation department, and execu- or produced on the subject. media for kids, you're talking tive producer of the special. It was only natural then that the about cartoons." The next step was to see whether Academy-which owns the rights Potamkin, a Peabody Award win- networks and independents to the show and to unlimited ner, was immediately drawn to the would accept the proposition to rebroadcasts-woulo be behind 2 project, believing that "after all, air the show at the same time, with project of such magnitude. As for we in the industry have made a no commercial sponsors. Again the response within the industry, nice living out of entertaining the the cooperation was incredible. it's been overwhelming. Newly American public. It's nice to give Aware that they would be surren- elected Academy President Leo something back. And from an ani- dering considerable amounts of Chaloukian, owner and president mation point of view, the oppor- revenue, network honchos of Ryder Sound Services in Holly- tunity to work with [this] cast was Jeanette Trias, vice-president of wood, states, "I have never seen a plum I couldn't turn down. II was children's programming at ABC on this kind of support before." also an opportunity to produce the the West Coast; Judy Price. vice- JANUARY/FEBRUARY 1990 PO9 AWECYDY 03:21PM 06 14. Bennett's Battle Cry On October 23. 1989, at an Academy of Television Arts & should recognize our common stake in the outcome of this Sciences Forum Luncheon, William Bennett, director of the struggle. Office of National Drug Control Policy. addressed TV exec- Not too [long ago|, all of the nation, indeed all of the utives on the issues of substance abuse in this country and world, watched the [7.1 Bay Area earthquake on October the Academy's and entertainment industry's involvement 17] The epicenter of this disaster that nature wreaked in combating the problem. Bennett, popularly referred to on man [was Santa Cruz. and] if Santa Cruz was the epicen- as the "drug czar," denied be was a cultural commissar ter of that natural disaster, it may not be unfair to say that ("We do not have cultural commissars in this country, this area. Los Angeles. may be the epicenter of a disaster thank God") and underlined bis desire not to interfere wreaked by man on man, this moral disaster. this social with programming content to promote antidrug messages. disaster of drugs But in a question-and-answer period that followed bis [I read an article that says] drug use is back in the closer. speech, Bennett offered a warning about the use of celeb- that there's a new sobriety chic. If that's true in Hollywood rity endorsements. and Beverly Hills. in certain trendsetting parts of this com- "{As/ we said in our national strategy, we think some munity. that's good. I am sure many in this audience have messages from celebrities can send-by implication and seen up close the toll of drugs on the lives of individuals. unintentionally- the wrong message," Bennett noted. But I think it's probably fair to say as well that whatever "The message is this: 1 did drugs, but I'm oleay now. And the effects we saw from the drug problem here and are seeing indirect message is: You can do drugs and be okay too like now. [the drug problem] is-again to compare It with the me. There is a kind of glamorization of the person who earthquake the worst here. Here has not been the bas used drugs and come out of it that can send the wrong worst damage message to young people. They see people who have bad an When a bomb drops or when the earth moves. the effects experience with drugs bottoming out and coming back up. are not evenly distributed, and how they are distributed and when they come back up they look just fine. This needs depends upon a number of things. not least of which is how to be joined with the message that shows the person who firm the ground is on which you stand got into drugs and never made it back out and who doesn't Drug use [may be) on the wane [in the entertainment look so fine in fact [be] looks just awful." industry). but in many parts of America the aftershocks are But in general, Bennett bad notbing but praise for the still there, and some communities in America are literally Academy's and the industry's efforts in the war on drugs, getting the hell pounded out of them from those particularly in its upcoming animated special [see accom- aftershocks. panying article). In fact, be looks forward to watching it It's largely a matter of where people stand, a matter of bimself, and "provided it doesn't conflict with Inspector how firm the ground is under them. In very simple terms. Gadget, my five-year-old will surely watch it too. ! salute it's often a matter of the resources they have. When we you for it." unleash something like the use of drugs. it first appears as a What follows is a condensed version of Bennett's speech. diversion a diversion not just for the rich and famous. but for the affluent, the comfortable, the bored. I read through [former Academy president) Richard When its effects come home, many of those [people] can Frank's remarks again from [the Forum Luncheon in] Octo- handle it. But when (these effects] pass through society and ber 1986. He asked three questions, [and] they are perti- evolve where the ground Is less firm. the consequences can nent questions. be much more severe. Certainly the effects of the earth- He asked, How can television get its message about drugs quake in San Francisco were serious, indeed tragic, impor- to where it is needed most, and in asking that question his tant to ponder. But they weren't cataclysmic. context was the death of a young black man named Kenneth The results of drug use in some of our communities are Jackson, who had recently been shot down and found dead just that. For every Hollywood and Beverly Hills. there is a in a pool of blood and drugs. How do we get the message to Warts. For Grosse Point, there is Detroit. For Scarsdale, where it is most needed, Frank asked, to young people like there is Harlem. And we can tell this story a thousand times. Kenneth Jackson? up and down and back and forth across the union. Second. he asked, How can we get television to stop John Donne [said] no man is an island, and [we are) all enabling drug use, that is, to be less forgiving about it. to be tied together. The drug problem has shown in a very deep more clear-sighted and more clearheaded about it? And and important way just how intimately we are tied together, third, How do we get television to do this. [Frank] asked. how what one of us does one day may affect what happens without doing what television does worst: preach or to others on another. lecrure? There is much yet to do in this effort against drugs. I think In terms of the answers to these questions, 1 wouldn't many of the American people are about the business of pretend to give [you] answers. I leave that to you; you are doing it. As citizens of the United States first and as makers the experts. That is your business, and my business is of the culture second. much that needs to be done. 1 think, something else. can be done by you. And I thank you for what you have done My business is to talk about this larger national problem, so far. Thank you very much. this larger national reality, and to be sure that everyone, not in the status of filmmaker or producer but [as] citizen. EMMY MAGAZINE 03:21PM TV Talks to Kids Since 1986 ATAS bas been actively involved in the battle against substance abuse when then-Academy president Richard Frank (far left) and former first lady Nancy Reagan addressed 600 entertainment industry leaders. ATAS Immediate Past President Doug Duitsman (third from right) calls the animated special "one of the most important. most ambitious programs ever undertaken by the Academy." Ken Barun (far right). vice-president and executive director of RMCC. says McDonald's involvement came about not only because of the nature of the project, but because of the high level of commitment from the industry. With Frank, Duitsman, and Barun in this 1989 photo are Buzz Potamkin (second from left). producer of the special; Roy Disney (tbird from left). executive producer; and John Agoglia (second from right). president of children's program- libraries, and an estimated 50,000 McDonald's outlets. This means ming and daytime specials at CBS: video stores for free loan-outs. It is reaching sixteen million people a and Phyllis Tucker-Vinson, vice- the largest RMCC grant for any one day in the United States alone. A president of children's and family project to date. McDonald's Cor- similar promotion will take place programming at NBC, agreed poration and its licensees donated in Canadian outlets. McDonald's instantly and unanimously to road- another $471,000, and $200,000 will also print guides for teachers block the special. came from McDonald's public rela- and parents-"so parents can Funding was relatively easy also. tions department. work with their kids, to reinforce RMCC, the charitable organization Ken Barun. RMCC's vice- the message." says Barun- and established in 1984 in memory of president and executive director, though the show will be commer- McDonald's founder Ray Kroc. put says McDonald's is willing to com- cial free, RMCC plans to place PSAs up the first $600,000 to pay for mit "wharever it takes" to make at the beginning and end of both some of the initial production the project successful. That the special and the cassette costs and to produce and distrib- includes promotion, which will RMCC's involvement, according ute more than 200,000 video- begin about ten days before air- to Barun, came about not only cassettes (with tape stock donated date by way of tray liners and coun- because of the nature of the proj- by Eastman Kodak) to schools, ter cards displayed in all ect, but because of the high level of JANUARY/FESRUARY 1990 POB AWHGVOY 06 02.0 TV Talks to Kids "After that meeting in 1986, everyone came away saying we had to do some- thing about the drug problem." Former ATAS president Richard Frank is president of Walt Disney Studios. commitment from the TV Acad- cassette distribution. and dealt drug abusers, the script made the emy, the studios, and the net- with the networks and stations car- rounds. As of November, it was still works. The endeavor was close to rying the special. being revised. the heart of Barun as well, who as "One would think this was a Swale and Poole - whose director of projects and policies miniseries [with] the work that is decade-plus partnership includes for the Reagan administration going into it." comments Agoglia. writing, producing, and/or deve- from 1983 to 1986 coordinated the "If the TV Academy had to pay for loping such animated series as Just Say No campaign and other all that legal and production assis- Scooby-Doo, The Fonz and the antisubstance-abuse programs. He tance, it would be an enormous Happy Days Gang, and Smurfs for is also the author of the book amount." Hanna-Barbera, and Alvin and the How to Keep the Children You Love And what of the all-star cast? Chipmunks for Ruby-Spears- Off Drugs. Despite the fact they made no handled the depictions for the TV All told, the show is costing an prima donna demands. getting special by using the known figures estimated $600,000 to $700,000 to these icons of Americana to work as teachers and heroes. while cre- produce, thanks to lower salaries, well as an ensemble required a ating new characters to play vic- volunteers. and the waiver of char- good deal of finesse. Potamkin tims and villains who have acter licensing fees. But receiving points to the difficulty in execu- problems with drugs or alcohol or the industry support and financial tion, of "trying to combine charac- are thinking of experimenting backing was relatively painless ters. How do [you put them with either. The writers are also compared with actually coordinat- together] so it makes sense? They talking to psychologists and drug- ing the project. The yeoman's all have different scales: the abuse experts to ensure script share fell to a corps of about a half Smurfs are only three apples high accuracy. dozen of NBC Productions' staff, and Garfield is larger than life." Animating the show presented who donated their time to do the Getting the right mix posed an another logistical nightmare at research and legal legwork. They equal challenge to screenwriters first. "It's not just the drawing that drafted the contracts- including Tom Swale and Duane Poole. who is important," Potamkin explains. the rights agreements with the called the task of creating the "You have to find [people] who production companies made script "an awesome burden of know how to bring these charac- arrangements with the animation responsibility." Because the stu- ters to life, characters who have houses, negotiated and formalized dios involved are concerned that existed in their own universes, in the financial agreement with their characters' images could be their own styles." McDonald's. finalized video- tarnished through portrayals 25 To find the best animators. EMMY MAGAZINE 60d 02. 14. 03:21PM ACADEMY Telephone Fax Mail to Linda Loe, ATAS, 3500 West Olive Ave., Burbank CA 91505 "Never before has there been such a generous loan-out of characters for one show." Roy Disney is vice-chairman of the board of the Walt Disney Company. Potamkin assembled a who's who of animation mavens: Bill Hanna of Hanna-Barbera; Ken Spears, exec- utive producer of Ruby-Spears; Margaret Loesch, president of Marvel; Michael Webster, vice- president of Walt Disney TV Animation; and independent pro- ducer Lee Gunther. "Just to get those five people together in the same room-that's a lot of brain power," Potamkin observes. The vocal cast will also be stellar. After with their children, to use this half all, says Potamkin, the characters' hour as a dialogue starter. We don't voices "are as distinctive as Mick pretend this one program will be a Jagger's." solution of any sort. What we're Though determining how many saying is this is an example of how watched the show either on TV or the entertainment community can through the video loan-out pro- come together when they know gram will be easy, gauging how the cause is correct. We hope this is effective the broadcast is will be merely step one in what we can do another matter. But as Roy Disney to get antidrug and -alcohol mes- points out, space scientist Wernher sages across." von Braun often credited Walt Dis- ney's 1950s TV shows about space ROBERTA WAX is a Los Angeles- as a major factor In getting the based freelance writer. American public to support NASA C Warner Bros. Inc. 1989 programs. "With this special, we don't want to appeal just to children," says Agoglia. "We want to create an event to induce parents to watch JANUARY/FEBRUARY 1990 aRea nanuary AMONG THE COMPANIES AND ORGANIZATIONS PARTICIPATING IN THE ACADEMY'S ANIMATED ANTISUBSTANCE-ABUSE SPECIAL ARE: WB Ronald MfDonald Children's Charities. Establishment - memory of Pgv A NCC WARNER BROS. TELEVISION A Communications Company The WALT Disney Studios CTV Columbia Pictures Television A unit of Columbia Pictures Enternainment. Inc. NBC abc mws the McDonald's R ACABEMY SCIENCES The Disney Channel Hanna-Barbera America's Family Network- 1 1 I M GLOBAL TELEVISION MARVEL PRODUCTIONS LTD. A NEW WORLD COMPANY NETWORK H 0 M A N Independent JunHonson Television Yes, my station will telecast the Academy's antidrug special for children. Send me more information about the special. Name Title Station Address City, State, Zip Code 7. 'A 1999 THE ACADEMY OF TELEVISION ARTS & SCIENCES PRESENTS "CARTOON ALL-STARS TO THE RESCUE" A HISTORIC NEW ALL-STAR ANIMATED ENTERTAINMENT SPECIAL FOR CHILDREN-EXECUTIVE PRODUCED BY ROY DISNEY- TO BE TELECAST BY ABC, CBS, NBC, AND HUNDREDS OF INDEPENDENT STATIONS IN THE U.S. AND CANADA AT THE SAME TIME SATURDAY MORNING, APRIL 21, 1990 Starring (in alphabetical order, with some subject to confirmation) ALF, Bugs Bunny, the Chipmunks, Daffy Duck, Donald Duck's nephews, Garfield, Kermit, Michaelangelo, Miss Piggy, Smurfs, Tigger, Winnie the Poob, and others Help your community, country, and station by agreeing now to carry and promote the Academy's commercial-free all-star cartoon special containing an UNFORGETTABLE AND IMPORTANT ANTISUBSTANCE- ABUSE MESSAGE. The program will receive historic simulcast on nearly 1,000 stations and is offered to additional domestic and foreign stations at no cost as a public service. Principal funding for the program, promotion, and subsequent free videocassettes is through Ronald McDonald Children's Charities. FOR FURTHER INFORMATION ABOUT THE PROJECT PLEASE READ THE ATTACHED ARTICLE REPRINTED FROM EMMY MAGAZINE (FEBRUARY 1990 ISSUE). To learn how your station can carry and promote this important commercial-free program in your market, contact Linda Loe at the Television Academy at 818/953-7575 or mail coupon (see reverse side). PO4 ACCDEMY AI* 03:21PM 06 ACADEMY OF TELEVISION ARTS E SCIENCES 3500 WEST OLIVE AVENUE SUITE 700, BURBANK PRESS CONTACTS: 91505-4628 (818) 953-7575 (for ATAS) (for McDonald's) FAX (818) 953-4182 Murray Weissman Bridget Marshall at 312/575-6263 Robert Wargo or Libby FitzGibbons of 818/763-2975 Golin/Harris 312/836-7130 GEORGE C. SCOTT SET TO BE CARTOON VOICE OF ONE OF MAJOR NEW CHARACTERS IN TELEVISION ACADEMY'S CARTOON ALL-STARS TO THE RESCUE.' ANIMATED ANTI-SUBSTANCE ABUSE ENTERTAINMENT SPECIAL FOR CHILDREN THAT AIRS APRIL 21; FUNDING PROVIDED BY MCDONALD'S RESTAURANTS AND RONALD MCDONALD CHILDREN'S CHARITIES Oscar- and Emmy-winning actor George C. Scott has been set by Executive Producer Roy Disney and Producer Buzz Potamkin to create the voice of the "Smoke," an evil, drug-pushing apparition and one of the new animated characters featured in the Academy of Television Arts & Sciences' (ATAS') history-making animated anti-substance abuse special for children "Cartoon All-Stars to the Rescue." This will be Scott's second successive assignment this year as the voice of a villian in an animated production, having just- completed work at Disney Studios on the feature-length "The Rescuers Down Under." Immediately responding positively to a request to play the part by Roy Disney, Scott agreed to perform in "Cartoon All-Stars to the Rescue" with the proviso that he only be paid Screen Actors Guild minimum scale wages. The special will be simulcast over ABC-TV, CBS-TV and NBC-TV on Saturday, April 21, (10:30-11:00 AM/ET, 9:30-10:00 AM/PT) and (more) GEORGE C. SCOTT/ATAS DRUG SPECIAL page 2 will be broadcast additionally over hundreds of other television stations in the U.S., Canada, Mexico and other foreign countries. The special is made possible by funding from McDonald's restaurants and a grant by Ronald McDonald Children's Charities. Also lending their voices to "Cartoon All-Stars to the Rescue" are the actors and star voices who regularly portray the well-known characters on Saturday morning television, including Don Messick (Papa Smurf), Danny Goldman (Brainy Smurf), Lorenzo Musik (Garfield), The Bagdasarians (The Chipmunks), Frank Welker (Baby Kermit and Slimer), Jim Cummings (Winnie the Pooh and Tigger), Russi Taylor (Huey, Dewey and Louis, and Baby Gonzo), Laurie O'Brien (Miss Piggy), Townsend Coleman (Michaelangelo), and Jeff Bergman (Daffy Duck and Bugs Bunny). Creating the voices of the pivotal new characters Michael, the 14-year-old boy who is rescued from the dangers of a life with drugs by the all-star cast, and Corey, his concerned 9-year-old sister, are Jason Marsden and Lindsay Parker. "Cartoon All-Stars to the Rescue" is the first entertainment program to be simulcast by the three major U.S. networks and the first television program in which the most popular cartoon characters of different studios intermix. An estimated 20,000,000 children in the U.S., Canada and Mexico, ages 11 and under, will watch the special that will entertain its audience while delivering a strong anti- substance abuse message The special will be simulcast not only on the 640 stations of the three major networks (ABC, CBS and NBC) but also on hundreds of independent stations in the United States, in Canada on the CBC's 38 (more) GEORGE C. SCOTT/ATAS DRUG SPECIAL page 3 stations and CTV's 12 stations and on stations in Mexico. In addition, the special will be carried in the U.S. on cable by the Disney Channel, Nickelodeon and Black Entertainment Television as well as the Telemundo and Univision Networks. Following the telecast of "Cartoon All-Stars to the Rescue," 250,000 videotapes of the special will be distributed through a grant from Ronald McDonald Children's Charities to schools and libraries and to video stores for free rental. McDonald's will also produce a viewer's guide about the special for families and teachers to assist them in discussing relevant substance abuse matters with children before and after the telecast. The guide will be available from participating McDonald's restaurants beginning a week prior to the broadcast. The executive producer of "Cartoon All-Stars to the Rescue" is Roy Disney, vice chairman of the Board of Directors of the Walt Disney Company and head of the studio's animation department; producer is Buzz Potamkin, a Peabody Award winner for "NBC Weekend;" writers are Duane Poole and Tom Swale. Chairman of the Academy's Campaign Against Substance Abuse Steering Committee is John J. Agoglia, Executive Vice President, Business Affairs, NBC-TV, and Executive Vice President, NBC Productions. # 2/1/90 FEBRUARY 1990 ACADEMY OF TELEVISION ARTS & SCIENCES 3500 WEST OLIVE AVENUE SUITE 700, BURBANK CA 91505-4628 (818) 953-7575 FAX (818) 953-4182 PRESS CONTACTS: Weissman/Angellotti Murray Weissman Robert Wargo (818) 763-2975 JAMES GARNER, BEATRICE ARTHUR LEAD TELEVISION ACADEMY SALUTE TO ANGELA LANSBURY AT FEBRUARY 22 GALA Award-winning TV superstar Angela Lansbury will be saluted by the Academy of Television Arts & Sciences (ATAS) Thursday, February 22, at the International Ballroom of the Beverly Hilton Hotel before an audience of Academy members, celebrities, press and other invited dignitaries. Among those taking part in the tribute are actors James Garner and Beatrice Arthur, directors Delbert Mann and Warris Hussein, producers Peter S. Fischer and Marian Rees, and CBS Entertainment President Jeff Sagansky. Lansbury's top-rated "Murder, She Wrote" has been on CBS since 1984. Excerpts from many of Lansbury's television projects will be screened at the tribute, beginning with the 1954 "Four Star Playhouse" presentation of "A String of Beads." Other highlights will include the 1958 and 1967 Academy Awards shows, as well as three early-80s projects--"Sweeney Todd," "Little Gloria, Happy At Last" and "A Talent For Murder" (with Laurence Olivier). (more) ANGELA LANSBURY ATAS TRIBUTE page 2 Tribute guests will see Angela Lansbury and Beatrice Arthur recreating the show-stopping "Bosom Buddies" number from "Mame" as performed on the 1987 Tony Awards as well as an excerpt from Lansbury's widely-hailed performance in the recent Hallmark Hall of Fame presentation of "The Shell Seekers." At the evening's conclusion, ATAS President Leo Chaloukian will present the English-born star with a special recognition certificate from the Academy. Angela Lansbury has earned four consecutive Emmy Award nominations since "Murder, She Wrote" debuted. Her beloved Jessica Fletcher won Lansbury a Golden Globe Best Actress Award last month. She received Oscar nominations for her performances in the films "Gaslight," "The Picture of Dorian Gray" and "The Manchurian Candidate." Lansbury's distinguished acting career also includes starring roles in such Broadway hits as "A Taste of Honey," "Mame," "Dear World," "Gypsy," and "Sweeney Todd," for which she won a total of four Tony Awards. Last year, ATAS presented a similar salute to Hume Cronyn and Jessica Tandy. The February 22 evening is produced for the ATAS Activities Committee by Russell L. Patrick. David R. Elliott' chairs the Activities Committee. # 2/1/90 FEBRUARY 1990 ACADEMY OF TELEVISION ARTS E SCIENCES 3500 WEST OLIVE AVENUE SUITE 700, BURBANK CA 91505-4628 (818) 953-7575 February 14, 1990 Mr. Jud Swift Deputy Director of Advance Office of Presidential Advance Old Executive Office Building Suite 185 1/2 Washington, DC 20500 Dear Jud: Enclosed is a press kit relative to "Cartoon All-Stars to the Rescue", the new animated special against drugs to be presented by the Television Academy on April 21, 1990. Also enclosed is a copy of the Academy's annual report. I have sent other information to your office by facs. Please contact me if you have questions. Thank you. Sincerely, Linka Lae Director Activities and Campaign Against Substance Abuse Enc. ACADEMY OF TELEVISION ARTS E SCIENCES 3500 WEST OLIVE AVENUE SUITE 700, BURBANK CA 91505-4628 (818) 953-7575 FAX (818) 953-4182 PRESS CONTACTS: (for ATAS) (for McDonald's) Murray Weissman Bridget Marshall at 312/575-6263 Robert Wargo or Libby FitzGibbons of 818/763-2975 Golin/Harris 312/836-7130 TELEVISION ACADEMY AT NATPE FOR FIRST TIME (IN BOOTH L-9) TO SIGN ON STATIONS, SUPPLY INFORMATION ABOUT 'CARTOON ALL-STARS TO THE RESCUE,' ITS APRIL 21 ANIMATED ENTERTAINMENT SPECIAL FOR CHILDREN WITH AN ANTI SUBSTANCE ABUSE MESSAGE * * * SUPPORTED BY MAJOR FUNDING FROM MCDONALD'S RESTAURANTS AND RONALD MCDONALD CHILDREN'S CHARITIES NEW ORLEANS, JAN. 16-Hundreds of independent TV stations at NATPE will be offered the opportunity during this year's meeting to serve the interests of their communities and their country by agreeing to telecast "Cartoon All-Stars to the Rescue," the Academy of Television Arts & Sciences' (ATAS') historical and precedent-setting half-hour animated anti-substance abuse entertainment special aimed at children 5 to 11 years old. For the first time in its history the Academy will maintain a booth at NATPE, donated by the NATPE organization (Booth L-9, supervised by ATAS' Anti Substance Abuse Director Linda Loe), (more) ATAS ANIMATION SPECIAL page 2 to enlist participation of additional stations and to supply further information to network and independent programmers about its upcoming special, to be presented on an historical simulcast April 21, 1990 (10:30-11:00 AM, ET). Production of the special is being principally funded by McDonald's restaurants and Ronald McDonald Children's Charities. During a press conference last September the Academy announced that "Cartoon All-Stars to the Rescue" would be given an historical same day and time "roadblock" presentation by all three major networks (ABC, CBS and NBC). Thus far the Academy has united more than 750 TV stations in the United States and Canada, several major television production companies and McDonald's to participate in the simulcast on Saturday, April 21, (10:30-11:00 AM, ET) and has arranged subsequent distribution of the ATAS special targeted at enlightening children about the danger of substance abuse. The cast includes such super all-stars as ALF, Bugs Bunny, The Chipmunks, Daffy Duck, Donald Duck's Nephews, Garfield, The Muppet Babies, The Smurfs, Teenage Mutant Ninja Turtles (Michelangelo), Winnie the Pooh and Tigger. In the serio-comic adventure, the cartoon all-stars rally to rescue a 14-year-old boy from the dangers of a life with drugs. The special will deliver a strong anti-substance abuse message in a highly entertaining style using an all-star cast of classic and current animated characters from the Saturday morning programs of the three major U.S. TV networks. It will be broadcast on ABC-TV's 222 affiliated stations, CBS-TV's 210 affiliated stations, NBC-TV's 208 (more) ATAS ANIMATION SPECIAL page 3 affiliated stations, over cable's Black Entertainment Network (BET) and many additional stations in the association of Independent Television Stations (INTV); in Canada on the Canadian Broadcasting Corporation's (CBC) 38 TV stations, the C.T.V.'s 12 stations and the Global Television Network. In addition many other independent U.S. TV stations which do not carry the simulcast will broadcast the program at a later date. Also set to carry the special are The Disney Channel, Nickelodeon, Univision and Telemundo. An estimated 20,000,000 children, ages 11 and under, will watch the special in the U.S., Canada and Mexico. To extend the impact of the program's anti-substance abuse message beyond its initial broadcast for years to come, 250,000 video cassettes of the program will be distributed free to schools and to video stores. The videos will be distributed by the Disney organization and funded through the Academy Foundation by a grant from Ronald McDonald Children's Charities. Eastman Kodak is donating tape for 200,000 of the cassettes. Major studios and production companies involved in the project (subject to further confirmation) include Bagdasarian, DIC, Film Roman, Hanna-Barbera, Henson Associates, Marvel, Murakami-Wolf- Swenson, Walt Disney, Warner Brothers and others. It will be from this line-up of favorite characters that the Academy will put-together a "dream" cast for its special. All of the characters will be made available to the Academy at no cost, as rights' owners agree to waive all fees for the Academy project. Roy E. Disney, Vice Chairman of the Board of Directors of the Walt Disney Company and head of the studio's animation (more) ATAS ANIMATION SPECIAL page 4 department, is executive producer of the special. The producer is Buzz Potamkin, a Peabody Award winner (for "NBC Weekend") and for 20 years one of animation's most respected producers. The writers are Duane Poole and Tom Swale, who have written many Hanna Barbera animated programs and other television specials and series. The project, in development by the Academy for more than a year, is unprecedented in the history of television: --The first time the three major U.S. networks will simulcast an entertainment program. --The first time major studios/production companies allow their copywrited animated characters to be drawn together in one television program. The idea for the animated special came from within the membership of the Academy's Campaign Against Substance Abuse Steering Committee, which is chaired by John J. Agoglia, who is also a member of the ATAS Executive Committee and is Executive Vice President, Business Affairs, NBC-TV, and Executive Vice President, NBC Productions. Said Agoglia: "The special is targeted at children 5-11 because, sadly, substance abuse is becoming the number one problem even in our elementary, middle and junior high schools. More young children are using drugs and alcohol today than any time in our history, and to illustrate that: A 'Weekly Reader' study found that nearly one-third of America's fourth graders are already being pressed by their peers to try alcohol and marijuana. In addition, according to the National (more) ATAS ANIMATION SPECIAL page 5 Institute on Drug Abuse and the National Council on Alcoholism, the average age of first drug use is now 13 and the first alcohol use, 12." Original announcement of the program was made last September via a national satellite news conference from the Directors Guild Theater in Los Angeles, with the following participants: Doug Duitsman, ATAS President at the time; Agoglia; Disney; Richard H. Frank, ATAS' immediate past president and founder/organizer of the Academy's Campaign Against Substance Abuse; Ken Barun, Vice President and Executive Director of Ronald McDonald Children's Charities. Attending the event was ATAS' newly elected president Leo Chaloukian. Also present at the original press conference to represent their participating companies and organizations were Jennie Trias, Vice President, Children's Programs, ABC Television Network; Judy Price, Vice President, Children's Programming, CBS; Phyllis Tucker Vinson, Vice President, Children's and Family Programs, NBC; Angela Bruce, head of Children's Programming, English Network, CBC; Carol Martz of KCOP-TV, Los Angeles, representing INTV; along with Potamkin, Poole and Swale. McDonald's owner/operators will also work hand-in-hand in their respective communities to develop school programs and other special events to enhance the program. Further background on development of the project follows: With enthusiastic support of the Academy's Board of Governors, Agoglia sought agreement of the three major U.S. networks and CBC to simulcast the special. Committee member (more) ATAS ANIMATION SPECIAL page 6 Richard H. Frank, President of Walt Disney Studios, met with Ken Barun of Ronald McDonald Children's Charities. Barun, vice president and executive director of Ronald McDonald Children's Charities, a current advisor to director of National Drug Control Policy and an acknowledged expert and author of "How to Keep the Children You Love Off Drugs," was instantly supportive of "Cartoon All-Stars to the Rescue," as were the Ronald McDonald Children's Charities board members and McDonald's. Walt Baker, former Vice President of Programming for Los Angeles TV station KHJ-TV and also a member of ATAS' Substance Abuse Steering Committee, successfully sought an agreement to expand telecasting of the special to up to 300 local independent TV stations. Baker presented the project to the Association of Independent Television Stations (INTV). Preston Padden, INTV President, like others who have been put in touch with the special, immediately supported the program, bringing in a commitment for it to be carried by 180 INTV stations and other independent stations as well. Said ATAS President Chaloukian and Immediate Past President Duitsman: "This is clearly one of the most important, most ambitious programs ever undertaken by the Television Academy. It's the first time ever that three networks, INTV, an eventual estimated 1,000 TV stations, all major animation studios have come together--pooling their talents and properties--for a special entertainment project. It shows what television can accomplish when well-positioned, creative (more) ATAS ANIMATION SPECIAL page 7 executives put their minds to the task of doing something about one of society's major problems. "We know this creative idea will be helpful in reaching out to young minds. We applaud McDonald's, and all other organizations and individuals participating in the project. We're particularly proud of the Academy's Substance Abuse Steering Committee for creating and producing this program and extend the highest accolades to committee chair John Agoglia and his committee members." Said Agoglia: "The importance and absolute correctness of this concept is attested to by the immediate and wholehearted acceptance each network, production company and individual expressed when invited to assist. At first, our hope was to blanket the United States via the three networks and Canada through the CBC. Those four networks joined immediately and subsequent acceptance has come from the U.S. independent stations and the CTV and Global Television Network in Canada. Our committee is deeply grateful to all of those who are contributing dollars, time and talent." Frank, who launched the campaign against substance abuse as President of the Academy in 1986, stated: "This telecast, which will reach millions and millions of adults and children, is the fulfillment of a personal dream for me and an important event in the history of the Academy. It is extremely rewarding to have played a role in every step of this project's development." Said Barun: (more) ATAS ANIMATION SPECIAL page 8 "Our hope is that families will watch 'Cartoon All-Stars to the Rescue' together and that parents will use this opportunity to talk with their kids about drugs." To assist parents, a free viewer's guide will be available, in advance of the telecast of "Cartoon All-Stars to the Rescue," from participating McDonald's restaurants, or by writing to McDonald's Drug Education, P.O. Box 11189, 500 No. Michigan Avenue, Chicago, IL, 60611. The Television Academy was activated into its Campaign Against Substance Abuse by past president Frank in 1986. Since then the Academy has presented a major industry address before Hollywood leaders by Nancy Reagan; a weekend conference to discuss the drug problems and suggest solutions with a mix of creative TV executives, law enforcement, educational, medical and government experts participating; established an Outreach Program with other major anti-substance organizations that informally informs TV production units of drugs and alcohol facts and how national, programs might creatively help the problem; hosts and recognizes winners of the Scott Newman Awards given annually to television programs that most effectively and creatively deal with issues of substance abuse; and sponsors the Academy's Substance Abuse Committee's new 1989 Film/Video College Competition for students across the country, awarding cash prizes to student films that best present the issues of substance abuse. Other members of ATAS' Campaign Against Substance Abuse Steering Committee are Robert Broder, Don De Mesquita, and Susan Simons. Staff coordinator of the committee's activities for the Academy is Linda Loe. (more) ATAS ANIMATION SPECIAL page 9 Seven top animation production executives have been named to a special Production Executives Committee to offer their production expertise to the special, as needed. They are Mark Glamack, an ATAS Governor in the Animation Branch; Lee Gunther, independent producer; William Hanna, co-chairman, Hanna-Barbera Productions; Margaret Loesch, president, Marvel Productions; Phil Roman, an ATAS Governor in the Animation Branch and owner, Film Roman; Ken Spears, executive producer, Ruby Spears Productions; and Michael Webster, vice president, Walt Disney TV Animation. # M FACT SHEET McDonald's McDonald's Corporation McDonald's Plaza Oak Brook, Illinois 60521 Academy of Television Arts & Sciences Presents "CARTOON ALL-STARS TO THE RESCUE" A Half-Hour Animated Television Special WHAT A history-making animated anti-substance abuse television special for children ages five to 11, which is the first entertainment program ever simulcast by all three major television networks -- as well as hundreds of independent stations, cable networks and Canadian and Mexican networks -- and the first time cartoon characters from a number of animation companies have intermixed for a television program. (Videocassettes and educational materials will be distributed to schools and community groups following the broadcast.) WHEN Saturday, April 21, 1990. 10:30 a.m. Eastern Time 9:30 a.m. Central Time 8:30 a.m. Mountain Time 9:30 a.m. Pacific Time WHY To help young children recognize and understand the dangers of drug and alcohol abuse. STORYLINE "Cartoon All-Stars to the Rescue" is the serio-comic-adventures of the all-star cast rallying to rescue a 14-year-old boy from the dangers of a life with drugs. PRODUCED Under the auspices of the Academy of Television Arts and Sciences (ATAS). Principally funded by McDonald's restaurants and Ronald McDonald Children's Charities. CHARACTERS/ STUDIOS Alf Alien Productions Bugs Bunny Warner Brothers The Chipmunks Bagdasarian Productions Daffy Duck Warner Brothers Duck Tales Disney (Huey, Dewey, Louie) Garfield Film Roman Muppet Babies Disney (Kermit, Miss Piggy) Slimer Columbia Pictures TV The Smurfs Hanna Barbera Teenage Mutant Ninja Turtles Murakami Wolf Swenson (Michaelangelo) Winnie the Pooh Disney (and Tigger, too)

nara / coll_gb-spe / doc

Academy of Television Arts and Sciences 3/2/90 [OA 6854]

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