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Originally Processed With FOIA(s): FOIA Number: S S FOIA MARKER This is not a textual record. This is used as an administrative marker by the George Bush Presidential Library Staff. Record Group/Collection: George H.W. Bush Presidential Records Collection/Office of Origin: Speechwriting, White House Office of Series: Speech File Backup Files Subseries: Chron File, 1989-1993 OA/ID Number: 13743 Folder ID Number: 13743-006 Folder Title: Malcolm Baldridge Awards 12/13/90 [OA 8320] Stack: Row: Section: Shelf: Position: G 26 21 2 3 Event: MalcolmBaldrige Award Date: Dec 1990 OFFICE OF PRESIDENTIAL ADVANCE IN-TOWN EVENT CONTACT SHEET Name Office Phone Number Presidential Advance Office 456-7565 Presidential Advance Fax Number 456-2820 Judd swift Pres. Advance Office 456-7565 Peggy Hazelrigg Lead Advance " Steve ROSS Press Advance 456 7565 - 363-7729 (Lt, Barby Jobe Advance Office 456-7565 PETER VARLION WHCA-Trip OFFICER 395-4203 John KEphARt WHCA - AV 395-4220 Donnie Guyton WHCA- Assist TripOfficeR 395-4070 Doug Adxir WH Cabinet Affairs 456-2800 Gary Foster Comm. Public Affairs 377-5151 MARK HATFIELD, Jr. Cong. Affairs T/A 377-8160 DAUE FARBER O/SEC 377-1200 DOUG Callen USSS /LIAISON 535-5838 Steve Garmod Doljopfice of Security 377-4371 JACK JUHNSON SECRET SERVICE - WASHINGTON F-D. 634-5100 CARL MEYER USSS/PPD 395-6340 RAY SPANGLER USJS/TDD 395-4037/5330 Claire Sechler WH Cabinet Affairs 456-2800 LaurenMi Donald Carol Blymire WH Speechwriting 456-7750 Rachel Jackson office 11 of Dec 11 Mosbacher 11 377- 5300 377-5300 PRE-CEREMONY ACTIVITIES SECRETARY MOSBACHER December 13, 1990 8:55 am Secretary greets Trustees informally (45) (photos) Secretary's Dining Room 9:00 am Trustees Meeting Secretary's Dining Room (Secretary gives brief remarks: 3-4 mins.) 9:10 am Secretary greets Board of Overseers (7) (photo) Secretary's Office 9:20 am Secretary greets Baldrige Judges (9) (photo) Secretary's Office 9:30 am Secretary greets Winning CEO's (4) (photos) PRE-BRIEFING (Gary Foster) Secretary's Office 9:42 am Secretary and CEO's move to Room 4830 9:45 am News Briefing begins Room 4830 Sec'y & CEO's 4 min. each, then Q&A session 10:20 am News Briefing ends Secretary returns to his office CEO's and press move to Holding Room or Great Hall 10:57 am Secretary moves to Secretary's entrance 11:00 am POTUS arrives; Secretary greets and escorts to Secretary's office for private meeting (photo) 11:05 am POTUS and Secretary depart Secretary's office for motorcade at Secretary's entrance. Motorcade travels to Holding Room entrance at 15th and Penn. 11:08 am POTUS and Secretary arrive Holding Room. Winning CEO's, photos Foundation Trustees and Baldrige Family ready for group 11:13 am Winner's CEO's and Foundation Trustees take seats in Great Hall 11:13 am Private moment with Baldrige Family 11:14 am Baldrige Family takes seats in Great Hall 11:15 am POTUS and Secretary are announced (Draft proposal to White House) ARRIVAL OF PRESIDENT BUSH and VISIT TO SECRETARY'S OFFICE AGENDA 10:57 a.m. SECRETARY MOSBACHER goes to Secretary's entrance to greet President Bush 11:00 a.m. President Bush arrives at Department of Commerce and proceeds to Secretary's office with SECRETARY MOSBACHER 11:05 a.m. President Bush and SECRETARY MOSBACHER depart Secretary's office and proceed to Secretary's elevator Exit to motorcade, which moves to Pennsylvania Avenue Entrance President Bush and SECRETARY MOSBACHER enter Holding Room (Draft proposal to White House) PRESIDENT BUSH AND SECRETARY MOSBACHER PHOTO SESSION IN HOLDING ROOM 11:08 a.m. President Bush and SECRETARY MOSBACHER arrive Holding Room Greet Trustees, Baldrige Family and Winners' CEO's Group photos taken 11:13 a.m. Trustees and Winners' CEO's take seats in Malcolm Baldrige Hall 11:13 a.m. Private moment with Baldrige Family 11:14 a.m. Baldrige Family takes seats in Baldrige Hall (Draft proposal to White House) MALCOLM BALDRIGE NATIONAL QUALITY AWARD CEREMONY AGENDA Malcolm Baldrige Great Hall 11:15 a.m. 11:15 a.m. President Bush and SECRETARY MOSBACHER are announced President and SECRETARY enter Baldrige Hall 11:16 a.m. SECRETARY MOSBACHER makes introductory remarks and introduces President (Draft of remarks attached) 11:17 a.m. President makes remarks. 11:22 a.m. SECRETARY calls names of winners one at a time President presents red folders for awards to winners The first winner remains on stage, stepping back to stage right, as the second is called. Repeat for each winner. 11:28 a.m. Pictures taken of winners with President and SECRETARY 11:29 a.m. Concluding remarks by SECRETARY (15 seconds) 11:30 a.m. President and SECRETARY leave stage SECRETARY escorts President through Holding Room to motorcade for departure 11:32 a.m. SECRETARY returns to Holding Room SECRETARY greets guests in Holding Room Guests will include: Members of Cabinet Members of Congress Baldrige Family Winners' CEO's (accompanied by spouses) Trustees Any other VIP's identified Possible photo opportunity (continued) AWARD CEREMONY AGENDA, continued 11:55 a.m. SECRETARY leaves Holding Room and returns to office 12:00 p.m. VIP's, Winners, and Trustees are escorted to Grand Foyer for Luncheon Walk-through Dept. of Commerce 12/5/90 2pm Event: Malcolm Baldridge Awards 4 winning companies, CEOS will represent at event approx. 30 CEDs in attendence Baldridge family in attendence remarks= = 11:17am Sec. Mosbacher will introduce POTUS gives introductory remarks CEUS, M dais- Seal open press remarks 5-7 minutes max. get draft of Mosbacher's remarks AOPOTUS doesn't saythe CARDS! same thing no FLOTUS Malcoln Boldridge 1981-87 Mosbacher's Spchuriter - - Richard Feen 337-5151 Call Brenna yoonne potallyfitrightin@Commuce lipstick, hair, 4 Winners: IBM, Cadillac, FedEx THE WHITE HOUSE WASHINGTON December 11, 1990 MEMORANDUM FOR THE PRESIDENT THROUGH: CHRISS WINSTON air FROM: MARK DAVIS MD SUBJECT: MALCOLM BALDRIDGE NATIONAL QUALITY AWARDS On Thursday, Decmeber 13, at 11:15 a.m., you will address the attendees of the Malcolm Baldridge National Quality Awards at the Department of Commerce. Secretary Mosbacher will introduce you, and your remarks, 8-10 minutes in length, will be on cards. Davis/Blymire Title: Award Date: Dec. 11, 1990 Draft: Two PRESIDENTIAL REMARKS: MALCOLM BALDRIGE NATIONAL QUALITY AWARDS GRAND HALL, DEPARTMENT OF COMMERCE 11:15 A.M., THURSDAY, DECEMBER 13, 1990 ((Secretary Mosbacher, Deputy Secretary Murrin, Secretaries Brady and Lujan, Cadillac General Manager John Grettenberger, John Akers -- IBM's Chairman of the Board, Frederick Smith -- CEO, President, and Chairman of the Board of Federal Express, and John Wallace -- CEO of the Wallace Company. Welcome and congratulations.) ) We are here today to present four awards named for a man dedicated to quality -- quality in public service as a Secretary of Commerce, and quality as a good friend to so many of us in this room. Malcolm Baldrige was also a leader in business. And when it came to business, he knew that quality cannot be assured with a slogan or an ad campaign. It begins with winning and keeping business. It begins with the understanding that only customers can define quality. In short, it begins and ends with the unsentimental judgment of the market. Once, quality separated winning firms from sluggish ones. That time has long since passed. With the fierce competition of the international market, quality means survival -- nothing less. The renewed commitment by America to quality can be seen in the explosion of applications to receive the Baldridge Award. In 2 just a few years, the National Quality Award has literally become the standard of business excellence. The renewed spirit of excellence in business -- of making quality an integral part of America's corporate strategy -- has truly made us more competitive in the international arena. Exports have already increased nearly 8 percent from year ago levels and the figures keep rising. To compete and win in the international arena, U.S. companies are simply going to have to offer products and services that are world-class. That is the purpose behind this award -- and it is a national purpose. So we are here today not only to honor four firms, but to promote an awareness of quality in American business, and to share successful management strategies -- strategies that can sharpen America's lead in the world marketplace. Each of these companies offers unique lessons. But these four companies also found success in a few basic principles. They learned that "quality control" cannot be imposed from top to bottom. They understand that quality management must cut through organization charts, across departments and offices. A "quality culture" does not depend on titles and job descriptions. Finally, these winning companies also realize that they are only as strong as the intelligence, judgment, and character of their employees. 3 This year the Malcolm Baldrige National Quality Award is going to all three award categories: manufacturing, small business and for the first time -- service. The winners with us today were selected from a population of American organizations that requested more than 180,000 application guidelines this year. What I said of last year's honorees applies today: Most companies catch hell from the competition. But these companies are in the lead because no competitor gave them a tougher time than they gave themselves. Three of our winners are household names. Let me start with IBM Rochester -- a company that proves that quality coupled with employee training and education is good business. In fact, IBM Rochester spends five times the national average on education and training. Just one reason why IBM Rochester is globally competitive. The next recipient is another household name, the first automotive company to earn this award -- Cadillac. When many companies speak of quality changes, they speak of improvements in management. This company speaks of a "culture change" -- a clear recognition that Cadillac knows that quality begins with the morale and ideas of its people. Cadillac executives, plant managers, and union representatives all have worked together to help win this award. Quality councils are at work at each of the companies seven major facilities, supported by hundreds of company teams. Cadillac shows that labor-management cooperation yields quality results. 4 The next recipient is Federal Express -- the first large service company to earn this award. This is a critical recognition, because so much of our work force and our national wealth comes from the service sector. And Federal Express is simply nothing less than a model for all other service corporations. From ground zero in 1973, Federal Express has shot up to one of the world's largest transportation companies, with more than 90,000 employees making one-and-a-half million shipments daily. As with IBM Rochester and Cadillac, the secret of success for Federal Express is its training and reliance on its employees. With a no-layoff philosophy and extensive training, Federal Express attracts top-notch, motivated people. In fact, during the last five years, nearly 100 percent of Federal Express employees surveyed responded that they were proud to be a part of their company. That is why Federal Express delivers. All American workers should feel they are as much a part of their companies. Which brings me to the Wallace Company of Houston, the first small service business to be recognized. This family-owned firm extends its family approach to all of Wallace's 280 skilled and well-trained employees -- people who think of themselves as "associates." The Wallace Company proves that quality is not just for the Fortune Five Hundred. This small distributor of industrial goods not only survived the recent rough economic times in Houston. It 5 proved that even in tough times you can still commit to long- term improvements in quality. In business, success is its own reward. But the men and women of these four firms have given all Americans a standard of excellence. A standard to emulate. A standard to surpass. They have proven that quality management is not just a strategy: it must be a new style of working, even a new style of thinking. A dedication to quality and excellence is more than good business. It is a way of life -- giving something back to society, offering your best to others. For that, you have my admiration, and my heartiest congratulations to every single American worker you represent. Thank you and may God bless you all. # # # 3 But these companies are in the lead because no compatitor gave them a tougher time than they gave themselves. Three of our winners are household names. Let no start with IBM, Rochester --- a company that proves that employee training Rochester and education is good business. In fact, IBM spends five times the national average on education and training, And THM puts its own products to good use, giving its employees access to 11,000 terminals and worldwide information. Just one reason why IBM is globally competitive. The next recipient is another household name, the first car company to earn this award -- Cadillac, When many companies speak of quality changes, they speak of improvements in management. This company speaks of a "sulture change" -- a clear recognition that Cadillac knows that quality begins with the NAGE INSERT morale and ideas of its people. In fact, Cadillac has 50 much has confidence in what its employees can produce, it LS expands $ its or warranty from year and 12,000 miles, to 4 years and 160,000 sends 1 miles Sounds expensive, but it 181.4 Cadiline can afford to be generous with its customers because quality improvement has led significant to at percept drop in warranty-related costs. Some managers think of quality improvement as costly. Cadillac proves that quality saves money and yields an immediate return. The next recipient is the Federal Express Company -- the first large service company to earn this award. This is a critical recognition, because so much of our work force and our 2024566218 P.03 TO DEC-11-1990 17:54 FROM NIST PAD INSERT Cadillac executives, plant managers, and union representatives all have worked together to help win this award. Quality councils are at work at each of the companies seven major facilities, supported by hundreds of company teams. Cadillac shows that labor-management cooperation yields quality results. P.02 2024566218 01 DEC-11-1990 17:54 FROM NIST PAD [FROM AWARD PROFICES] Successes achieved by SE teams were the springboard improvement, leadership skills, process modeling, staristi- to a complete transformation in Cadillac's quality culture. cal methods, and health and safety. spartnerships with the United Auto Workers (UAW) been a caralyst in this transformation. Along with Suppliers and dealers also are fully integrated into Cadillac executives and plant managers, union leaders Cadillac's customer-focused quality improvement efforts. serve on the Divisional Quality Council, which is part of Three-fourths of the division's 55 Product Development the UAW/GM Quality Nerwork. At Cadillac, the and Improvement Teams have suppliers as members. Quality Network also includes plant councils at each of External suppliers must demonstrate continuous improve- its seven major facilities, which are supported by the ment in meeting "targets for excellence" in five key areas: efforts of nearly 600 work teams and cross-functional quality, cost, delivery, technology, and management. A teams, each composed of berween 10 and 15 hourly and well-developed assessment and part qualification process salaried employees. assures conformance, eliminating the need for regular inspection of shipments. Pledging to involve its employees "in the running of the business," Cadillac solicits the views of all employee In reliability and durability tests equivalent to 100,000 teams during the preparation of its annual business plans, miles of customer use and 10 years of corrosion exposure, all models have improved markedly, as determined from measures of the "number of things gone wrong" during the test. For all nine models, the number of such prob- lems decreased between 27 percent and 71 percent since 1986 or, for new models, since production began. In tests of 1990 and 1991 cars, nearly all models met or exceeded world-class levels for reliability and durability. For the customer, these product improvements and Cadillac's commitment to improving service have re- sulted in expanded warranty coverage-to a minimum of four years or 50,000 miles, as compared with one year or 12,000 miles in 1988. Improved product quality, however, has resulted in a 29-percent drop in warranty-related costs during the first year or 12,000 miles, from 1986 to 1989. which embody short- and long-term quality improvement goals. The open, yet disciplined, planning process, guided In step with service and product quality, customer by analyses of information in more than 50 databases, satisfaction has risen, as measured through extensive culminates with the completion of detailed quality plans surveys and analyses of complaints handled by its 24-hour Customer Relations Center, for instance. On three key for plants and staff units. These plans translate business objectives into discrete measurable actions carried out by measures-satisfaction with cars, service, and total teams and individuals. Progress is closely monitored, and ownership experience-1985 customers rated Cadillac at feedback is provided in weekly team meetings. Feedback about 70 percent. In 1989, Cadillac's scores in all three is also provided through individual and team recognition categories were 86 percent or better. awards. A comprehensive program of competitive analyses-of Cadillac. products; product features; services; and planning, devel- opment, and manufacturing processes-provides Cadillac For more information, contact: management and employees with a clear picture of what Rosetta M. Riley the division must do to maintain or achieve world-class Director, Customer Satisfaction status in each category. Cadillac Motor Car Company 2860 Clark St. Thorough planning is also a hallmark of Cadillac's Detroit, MI 48232 "people strategy" for improving the effectiveness and job Phone: 313-554-5700 satisfaction of hourly and salaried employees' efforts. Fax: 313-554-7789 Especially close attention is paid to educational needs. or Bill O'Neill Each plant and staff unit has a Training Priorities Com- Director of Public Relations mittee (() determine what skills and knowledge workers Cadillac Motor Car Company must have to accomplish quality goals, and training 2860 Clark St. programs are crafted to individual needs. In 1990, for Detroit, MI 48232 example, skilled hourly personnel will receive a minimum Phone: 313-554-5065 of 80 hours of formal instruction in such areas as quality Fax: 313-554-5074 P.02 2024566218 01 PAD ISIN FROM 12:58 0661-11-030 DEC-11-1990 11:21 FROM NIST PAD TO 12024566218 P.01 TELECOPIER COVER SHEET PUBLIC AFFAIRS DIVISION Building 101 - Room A903 National Institute of Standards and Technology (NIST) Gaithersburg, MD 20899 Date: 12/11 To: Carol Blynire FAX 202/456-6218 ORG. Xt. From: MAT HEYMAN FAX 301-926-1630 ORG. NIST Xt. 301-975-2762 Number of Pages (including cover sheet): 2 DEC-11-1990 11:22 FROM NIST PAD TO 12024566218 P.02 MALCOLM BALDRIGE NATIONAL QUALITY AWARD PUBLIC AFFAIRS CONTACTS FOR 1990 AWARD RECIPIENTS MALCOLM BALDRIGE NATIONAL QUALITY AWARD Jan Kosko, Public Affairs Specialist 301/975-2762 NIST, A903 Administration Building Mat Heyman FAX: 301/926-1630 Gaithersburg, MD 20899 CADILLAC MOTOR CAR DIVISION Bill O'Neill, Director of Public Relations 313/554-5065 2860 Clark Street FAX: 313/554-5074 Detroit, MI 48232 FEDERAL EXPRESS CORPORATION Dan Copp, Managing Director, Public Relations 901/395-3490 2005 Corporate Avenue ShirleeFinley FAX: 901/346-1013 Memphis, TN 38132 IBM ROCHESTER Paul Bergevin, Corporate Media Relations 914/765-6630 Old Orchard Road FAX: 914/765-5099 Armonk, NY 10504 WALLACE CO. INC. Michael E. Spiess, Vice President 713/672-5809 P. O. Box 2597 FAX: 713/672-5848 Houston, TX 77252-2597 - December 1990 - THE WHITE house WASHINGTON Claire Sechler x2800 Malcolm Baldridge FACT-CHECK copy Davis/Blymire Title: Award Date: Dec. 5, 1990 Draft: One PRESIDENTIAL REMARKS: MALCOLM BALDRIGE NATIONAL QUALITY AWARDS DEPARTMENT OF COMMERCE 11:15 A.M., THURSDAY, DECEMBER 13, 1990 ( (Acknowledgements -- Secretary Mosbacher, Midge Baldrige)) We are here today to present an awardsnamed for a man Claire sechler dedicated to quality -- quality in public service as a Secretary of Commerce, and quality as a good friend to so many of us in this room. Malcolm Baldrige was also a leader in business. And when it came to business, he knew that quality cannot be assured with a slogan or an ad campaign. It begins with winning and keeping business. It begins with the understanding that only customers can define quality. In short, it begins and ends with the unsentimental judgment of the market. Once, quality separated winning firms from sluggish ones. That time has long since passed. With the fierce competition of the international market, quality means survival -- nothing less. Mat Heyman In the 1950s, American companies generally competed only against each other. Today, American companies may face a dozen competitors from a dozen countries. Some would turn their backs on this challenge. But we cannot beat the competition by ignoring them or hiding behind the moats and heavy walls of an economic Fortress America. We must compete and we must win. III 2 To win, U.S. companies are simply going to have to offer products and services that are world-class. That is the purpose behind this award -- and it is a national purpose. areword Inhonoring So we are not here today to only honor four firms We are these 4 firms, also here to promote an awareness of quality in American business, and to share successful management strategies -- strategies that can sharpen America's lead in the world marketplace. Each of these companies offers unique lessons. But these four companies also found success in a few basic principles. They learned that "quality control" cannot be imposed from top to bottom. They understand that quality management must cut through depend doesn't upon organization charts, across departments and offices. It Quality must culture rely doesn't rely upon often ignoreStitles and status. on Finally, these winning companies also realize that modern industry requires more than muscle-power from robot-like workers. Today's industries are only as strong as the intelligence, judgment and character of its employees. This year, for the first time, the Malcolm Baldrige National Quality Award is going to all three award categories: datHeyman manufacturing, service and small business. Our fourth honoree is Mat bold Sentence may the first small service business to be recognized. cause confusion Heyman The winners with us today were selected from a population of American companies that requested more than 180,000 application guidelines this year. What I said of last year's honorees applies today: Most companies catch hell from the competition. 3 But these companies are in the lead because no competitor gave them a tougher time than they gave themselves. Three of our winners are household names. Let me start with IBM Rochester -- a company that proves that employee training Roch and education is good business. In fact, IBM spends five times Rock not unique Gergevin the national average on education and training. And IBM puts its not Med. Paul 1BM Rel. 765 6630 specificto own products to good use, giving its employees access to 11,000 Rock IBMR. 914- terminals and worldwide information Just one reason why IBM is globally competitive. automative The next recipient is another household name, the first car company to earn this award -- Cadillac. When many companies speak of quality changes, they speak of improvements in management. This company speaks of a "culture change" -- a clear recognition that Cadillac knows that quality begins with the morale and ideas of its people. In fact, Cadillac has so much has expanded confidence in what its employees can produce, it is expanding its warranty from 1 year and 12,000 miles, to 4 years and 112,000 50,000 miles. Sounds expensive, but it isn't. Cadillac can afford to be generous with its customers because quality improvement has led to a 29 percent drop in warranty-related costs. Some managers think of quality improvement as costly. Cadillac proves that quality saves money and yields an immediate return. [{Corporation]] Stat The next recipient is the Federal Express Company xx -- the first large service company to earn this award. This is a X X critical recognition, because SO much of our work force and our 4 national wealth comes from the service sector. And Federal Express is simply nothing less than a model for all other service corporations. From ground zero in 1973, Federal Express has shot up to more (Fortune 500 status)) with 90,000 employees making one-and-a- half million shipments daily. one As with IBM and Cadillac, the secret of success for Federal employees Express is its training and reliance on its workers. With a no- wansp. layoff philosophy and extensive training, Federal Express attracts top-notch, motivated people. In fact, during the last nearly 100% five years, at least 91 percent of Federal Express employees surveyed responded that they were proud to be a part of their company. That is why Federal Express delivers. All American workers should feel they are as much a part of their companies. Which brings me to the Wallace Company of Houston. This family-owned firm extends its family approach to all of Wallace's 280 288 skilled and well-trained employees -- people who think of themselves as "associates. " bold, verysimp. Spuss 713-672-5809 vp The Wallace Company proves that quality is not just for the Fortune Five Hundred. This small distributor of industrial goods not only survived the recent rough economic times in Houston. They took the chance to prove that in tough times you can make the opportunity to commit to long-term improvements in quality. In business, success is its own reward. But the men and women of these four firms have given all Americans a standard of 5 excellence. A standard to study. A standard to emulate. A standard to surpass. They have proven that quality management is not just a strategy: it must be a new style of working, even a new style of thinking. A dedication to quality is more than business. It is a way of life -- giving something back to society, offering your best to others. For that, you have my admiration, and my heartiest congratulations to every single American worker you represent. Thank you and may God bless you all. # # # THE WHITE HOUSE WASHINGTON November 30, 1990 MEMORANDUM FOR ADVANCE OFFICE FROM: LUCY MUCKERMAN VM SUBJECT: WALK-THRU'S EVENT: Jobs for America's Graduates First Annual Governors Leadership Award Luncheon DATE: Wednesday, December 12, 1990 LOCATION: National Press Club WALK-THRU: Wednesday, December 5, 1990 Departing West Basement at 10:00 am Dooley TRIP COORDINATOR: Patty Conrad LEAD ADVANCE: Mark Rosenker PRESS ADVANCE: Steve Ross EVENT: Malcolm Baldridge Awards Ceremony DATE: Thursday, December 13, 1990 LOCATION: Department of Commerce WALK-THRU: Wednesday, December 5, 1990 Departing West Basement at 2:00 pm Blymire TRIP COORDINATOR: Kris Goodwin LEAD ADVANCE: Peggy Hazelrigg PRESS ADVANCE: Steve Ross EVENT: Tree Lighting Ceremony DATE: Thursday, December 13, 1990 LOCATION: Grossman WALK-THRU: wed. Monday, Ellipse December 5,5,990 Meet at National Christmas Tree at 2:30 pm Monday, December 10, 1990 Meet at National Christmas Tree at 10:00 am TRIP COORDINATOR: Lucy Muckerman LEAD ADVANCE: Gordon James PRESS ADVANCE: Steve Ross