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Teleconference - American Ad Federation Convention 6/11/91 [OA 8324]
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Teleconference - American Ad Federation Convention 6/11/91 [OA 8324]
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Speech File Backup Files
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Folder Title:
Teleconference - American Ad Federation Convention 6/11/91 [OA 8324]
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26
21
4
5
(Smith/Cawley)
June 6, 1991
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
TUESDAY, JUNE 11, 1991
, ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
23rd annual National Advertising Conference of the American
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief.) ) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
that "Advertisements contain the only truths to be relied on in a
newspaper.' 11
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. / /
No one should underestimate the power of your deeds or the
importance of your profession. ((You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise. " //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells." )
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
####
President:
And Howard, since I've come all this way, I'd be glad
to take a few questions.
Howard Bell:
Thank you, Mr. President. The economic downturn has
affected all areas of business and particularly the
communications and media industries. Do you see any
positive signs in the economy that signal the beginning of
an upturn?
President:
Howard, if I can borrow a term from Wall Street, I'm
very bullish on the economy. While some sectors of the
economy are still sluggish, on a whole, I think we're
already starting to see some improvement. A few days ago,
the Leading Economic Indicators increased for the third
month in a row. It's always a good sign when they increase
any month, but three consecutive advances is a strong good signal
that things are turning around. Other economic data is also
encouraging. Industrial production increased last month for
the first time in seven months and factory order also rose
in April. These are all good signs that the recession is
drawing to a close.
as
As far your industry is concerned, I'm optimistic that
CEA sent s-
it too will pick up as the rest of the economy gathers
see them.
steam. Factory orders on the rise will have an impact on
the advertising industry as businesses begin to move their
products.
Raeph Monaco
X4666
Howard Bell:
Mr. President, I would like to introduce David Bell, AAF's
Chairman, who will ask the next question.
David Bell:
Mr. President, the American Advertising Federation is
currently working with the Private Sector Division of the
United States Information Agency to develop advertising and
marketing data with respect to the free market economic
system that will be made available to embassies around the
world. This data and expertise will provide access to
proven methodologies to eastern European countries, among
others, as they move towards a market economy. Do you see
additional ways that the advertising industry can help
foster these important developments in such countries?
President:
Let me say that I was just over at USIA last week at
the swearing-in of Henry Catto, our new director. And I
know that Ambassador Catto is very excited about AAF's
sigh
volunteer work with the private sector Market Resource
USA
Committee. The important skills our eastern European
friends acquire through your generosity will help provide
the building blocks to establish a productive economy.
David, I think there is an important role the
advertising community will play in these countries. Simply
put, advertising creatively communicates information. And
with the many public service announcements your industry
produces, you help teach and inform people on issues of
mutual interest and national concern. In fact, as I recall,
created produced
you were involved in the production of the Department of
MJ 586 Jamison -4940
Energy's "Do Your Part, Drive Smart" energy efficiency
DOE
campaign. That campaign showed us all how a few simple
steps would help make us more energy efficient. Also look
at the wondrous success of Jim Burke and the Partnership for
a Drug-Free America. The advertising they've produced has
helped stem the tide of illegal use of drugs by powerfully
illustrating the often fatal consequences of drug use.
Every country has problems which can be addressed and
solved with effective public affairs advertising. And as
countries begin to realize that they need help to
communicate information, they'll do it with advertising.
So a good question and a good way to end this
teleconference. Thank you for having me in Nashville and
God bless you all.
#
#
#
06/06/91
15:36
USIA OFF. PUBLIC LIAISON
NO. 287
P002/002
From USLA
POTENTIAL RESPONSES TO AAF QUESTION
You know, I was just at the United States Information Agency
last Friday when Henry Catto was sworn in as the new Director.
I'm aware of AAF's volunteer work with the private sector Market
Resource Committee; and the important skills our Eastern
European friends acquire through your generosity will provide
the building blocks upon which they can establish a viable
economy.
I was just over to the United States Information Agency last
Friday when Henry Catto was sworn in as the new Director. I can
tell you that I am aware of AAF's work with USIA's private
sector Market Resource Committee because it is a perfect example
of what we mean by volunteering time for national service. You
advertising professionals are providing education and training
to our Eastern European friends who are clamoring for help in
establishing their own free market economies.
Sure. One of the ways would be for more advertising
professionals to go to Eastern Europe and spend more time there
educating them in marketing and advertising so they can build
their own free market economies. What AAF is doing with USIA's
private sector Market Resource Committee is exactly what we mean
by volunteering time for national service. You're making a
difference in their lives. You're doing the hard work of
freedom and I can't but believe that it will pay off handsomely
for everyone involved.
I'm aware of AAF's volunteer work with the Market Resource
Committee because I was at the United States Information Agency
just last Friday when Henry Catto was sworn in as the new
Director. Your generosity in developing and sharing crucial
advertising and marketing data is typically American. I commend
you for it! The skills our Eastern European friends acquire
through your generosity will provide the building blocks upon
which they can establish a viable economy.
Contact: Louise G. Wheeler, Director
USIA Private Sector Committees or
Patricia B. Gribben,
USIA Private Sector Liaison Officer
USIA (202) 619-6089 (TELEPHONE)
FAX (202) 619-6988
From: Larry
Lindsay
Early signs that the recession may be ending:
THE WHITE HOUSE
WASHINGTON
--
Consumer confidence is up after the Gulf War.
--
Last month saw the first rise in industrial
production in 7 months.
-- Housing starts seem to have bottomed out back in
January.
--
Leading Indicators rose in both February and March.
--
Factory Orders rose in April.
So far it is about average in length but much shallower
than most recessions.
--
Started last July. Average recession lasts 11
months.
-- Typical recession involves a 2 1/2 percent decline in
real output from the peak to the trough. So far this
recession has involved about a 1 1/4 percent decline.
--
Unemployment peaked at 6.8 percent. In the 1973-81
business cycle it averaged 6.9 percent, through peak
and trough.
Zelda
225-4865
Julie 615-871-5005 Dolan
Staffed
Factcheck Copy
(Smith/Cawley)
June 6, 1991
Draft Three
AD.TS
PRESIDENTIAL REMARKS: AD FEDERATION
THE WHITE HOUSE
intro
TUESDAY, JUNE 11, 1991
Howard
10:00
/
ladies and gentlemen. It is a pleasure to join you
today on a medium you understand so well -- and to address the
letter
23rd annual National Advertising Conference of the American
onfarence
Advertising Federation. /
((I was thinking this morning that there's one advantage to
addressing an audience from the advertising industry. If my
remarks cause a headache or upset stomach, you'll know how to get
fast, fast, fast relief.) ) //
We tend to forget in this age of instant communication that
your profession has informed Americans for more than two
centuries. You probably know that Thomas Jefferson once noted
of
Dicts-
that "Advertisements contain the only truths to be relied on in a
2007
Nencken p.17
newspaper. " //
Today, you transport facts and proclamations, pleas and
arguments to every corner of America. The federation's more than
52,000 members -- advertisers / advertising agencies / media
companies / advertising professionals / and college students
letter
majoring in advertising -- you all study and refine the arts of
informing and persuading the public. //
Together, you've done more than take aim at the bottom line
-- you've shown that the definition of a successful life must
include serving others. //
2
You have enhanced our Points of Light Foundation -- donating
over $1 billion a year in multi-media public service
announcements. /
Your chapters and members have served communities
nationwide. Atlanta's Advertising Club established a Minority
AAF TP's
Relations program. Houston's Advertising Federation reached out
to those afflicted by the terrifying disease, AIDS. / In
Arkansas, advertisers poured their time and talent into a
campaign that combats child abuse. In Honolulu, you promoted the
life-saving cause of organ donation. / You have taken on
projects as vast and various as our great land; helping people in
more than 220 communities and 200 college campuses. //
No one should underestimate the power of your deeds or the
importance of your profession. ((You know, there is a story of
how an ad salesman was trying to convince a store owner to do
some advertising, and the owner said: "I've been in this
location for 50 years and I've never needed to advertise." //
The salesman said: "The town church has been in the same
location for a hundred years, but they still ring their bells. "))
Two years ago this month, our administration recognized the
AAF with the Private Sector Initiative Commendation. Last year,
another Presidential award testified to your belief that, as
Briliar
BS.
only
Emerson said, "the greatest gift is a portion of thyself."
Today, let me close by praising a man who has given much of
himself -- and much to our nation.
3
Howard Bell makes his final appearance as AAF president at
this convention. He has served as an advertising evangelist and
trailblazer -- and he's built the AAF into the megaphone of the
ad industry. Under his leadership, membership tripled; AAF
established new means and standards of self-regulation; the
federation began to place its imprint on government -- and upon
your communities. Perhaps most important of all, the federation
under Howard's leadership acted upon the axiom that prosperity
without purpose means nothing.
For that, I thank him -- and you. You have made a big
difference in this nation's life. But let's go further still.
Let's build a better and more focused future for ourselves, our
families, our communities, our country.
Now, Howard, since I've traveled so far to be with you, I'd
be glad to take a few questions.
#
#
#
#
1. Howard Bell
2. David Bell
AAF
AMERICAN ADVERTISING
FEDERATION
1400 K Street, NW
Suite 1000
Washington, D.C. 20005
(202) 898-0089
Fax #: (202) 898-0159
FAX TRANSMITTAL SHEET
DATE: 5/31
TIME: 5:30
TOTAL NUMBER OF PAGES TRANSMITTED
(including cover page)
5
PLEASE DELIVER ATTACHED PAGES TO:
NAME: Paul Luthringer
COMPANY: The White House
FAX IS BEING TRANSMITTED BY:
NAME: Julie Dolan
COMMENTS:
PLEASE CALL (202) 898-0089 IF THERE IS A PROBLEM WITH THIS
TRANSMISSION.
AAF
AMI RICAN ADVI RUSING
MEMO
FEDERATION
1400 K Street N.W.
Suite 1000
May 31, 1991
Washington, D.C. 20005
(202) 898-0089
Fax: (202) 898-0159
TO:
Paul Luthringer
FROM:
Julie Dolan
RE:
President Bush Talking Points To AAF National Conference
I'll try to make this as succinct as possible, and you can
pick-up what you feel is appropriate/appealing for the President.
General Background:
This will be the 23rd annual National Advertising Conference of
the American Advertising Federation.
700-800 senior advertising executives will be in attendance (I am
sending by messenger the list of our national board of directors
who will be in the audience -- several of which the president may
be familiar. Those that I am aware he knows personally, I have
highlighted.)
The American Advertising Federation is the only national
advertising association that represents the entire spectrum of
the advertising industry: advertisers, advertising agencies,
media companies, advertising professionals, and college students
majoring in advertising. Our national membership totals some
52,000 members.
The AAF mission statement: The American Advertising
Federation is dedicated to serving its members by promoting,
protecting and advancing the broad interests of advertising,
including the freedom to truthfully advertise legal products.
Conference Highlights:
Major speakers:
Peter Kann
Chief Executive Officer & President
Dow Jones & Company
Publisher, Wall Street Journal
William LaMothe
Chairman & Chief Executive Officer
Kellogg Company
- more -
Western Region Office
251 Post Street
San Francisco, CA 94108
(415) 421 6867
Mr. Paul Luthringer
Page 2
John Bergin
Vice Chairman
McCann-Erickson Worldwide
John Elliott, Jr.
Chairman Emeritus
Ogilvy & Mather Worldwide
David Bell
President
Bozell Inc.
Donald Elliman
Executive Vice President
& Group Publisher
Time Warner Inc.
Ruth Wooden
President
The Advertising Council
Richard Costello
President & Chief Operating Officer
TBWA Advertising, Inc.
Ron Anderson
Vice Chairman & Chief Creative officer
Bozell Inc.
Gordon MacKenzie
Creative Director
Hallmark Cards Inc.
Jan Soderstrom
Vice President-Advertising & Marketing
Communications
VISA U.S.A.
Major industry awards presented at the conference:
1991 National Student Advertising Competition: Fifteen finalist
college teams will compete on Saturday, June 8, vying for the
best advertising campaign for this year's corporate sponsor --
American Airlines. The winner will be announced the evening of
June 8.
1991 National ADDY Awards: These are the advertising industry's
premiere local/regional/national advertising awards for creative
excellence. On Sunday evening, June 9, the National ADDY winners
will be presented (the winning advertising must have already won
local and regional competitions before becoming eligible for the
national competition).
1991 Distinguished Advertising Educator of the Year Award: will
be presented on Sunday, June 9 to John Philip Jones, chairman of
the Department of Advertising at Syracuse University.
- more -
Mr. Paul Luthringer
Page 3
1991 National Club Achievement Awards: Among the AAF membership
is our 223 local affiliate chapters -- called advertising clubs.
The local advertising clubs compete among themselves in seven
categories, including: public service, education and government
relations. The National Club Achievement Awards will be presented
Sunday, June 9.
of
Topics we would like the president to address:
The committment of the American Advertising Federation and its
*
members to contribute their special skills to the resolve of
Points Saatchi Light Ads Soatch
societal problems through public service advertising.
In over 220 communities and over 200 college campuses, the AAF
members continually undertake serious local issues and apply
their resources and capabilities to the creation and execution of
effective advertising and marketing campaigns. Four such local
efforts will be recognized by the national AAF membership Sunday,
June 9 with National Club Achievement Awards (explained above)
***Atlanta Advertising Club: established a Minority Relations
program to create greater employment opportunities for minorities
in advertising. Created a public service campaign for the North
Georgia Chapter of the March of Dimes to educate the public that
low birth weight babies and birth defects affect people from all
walks of life, and that many of their causes are preventable.
***Houston Advertising Federation: created a public service
campaign for the AIDS Foundation Houston, an organization which
provides education and social services from lecturing in the
community to providing food and shelter to persons living with
AIDS.
***Arkansas Advertising Federation: created a public service
campaign to heighten awareness of the problem of child abuse in
the state and promote the availability of counseling centers like
Parents Anonymous.
***Northeast Louisiana Advertising Federation: conducted a
fundraising media auction, now in its third year, to raise money
for a new "Cat Habitat" at the Louisiana Purchase Gardens and Zoo
in Monroe. The Federation has raised more than $72,000 of the
$100,000 needed to fund the project.
***Honolulu Ad 2: created a public service campaign on behalf of
the Hawaii Organ Procurement Organization, a non-profit group
funded by state, federal and private grants which assists
families, transplant candidates, doctors and hospitals throughout
the donation process. The campaign increased the low profile of
the organization in the community and call attention to the
drastic need for more organ donors.
AAF has proven its leadership and commitment to truthful
advertising: This year marks the twentieth anniversary of the
American Advertising Federation's founding of the advertising
industry's self-regulatory program: the National Advertising
- more -
Mr. Paul Luthringer
Page 4
Division of the Council of Better Business Bureaus. This program
allows the advertising industry to police and regulate itself
without need of additional governmental intervention or usage of
its limited resources. Ten years later, AAF took this program
one step further by organizing local advertising review programs
with its local affiliates and local Better Business Bureaus.
The American Advertising Federation has assumed the
responsibility of assuring quality advertising education through
myriad education seminars, competitions, awards, internships and
job counseling programs. Over 6000 college students of
advertising on 214 college and university campuses.
The AAF 1991 National Advertising Conference will be the final
appearance of AAF president Howard Bell before the AAF
membership. Mr. Bell is the first president of the AAF and his
tenure covers an impressive 23 year history. Mr. Bell built the
American Advertising Federation from two regional associations of
limited staffing, budget and industry support into a single major
national advertising association which has the respect and
participation of all key elements of the advertising industry.
The overall membership of the AAF has more than tripled under his
direction and the AAF today is widely recognized for its vigilant
leadership in government relations, advertising education,
self-regulation, and public service.
Mr. Bell has accomplished an effective dialogue between business
and government while developing a more unified industry response
to public issues affecting advertising. It was Mr. Bell who
proposed and spearheaded the advertising industry's respected
self-regulation program (mentioned earlier). And, it is Mr. Bell
who has been the prime motivator of the AAF membership's
voluntary commitment to public service.
Proposed questions for President Bush:
"Mr. President, the economic downturn has affected all areas of
business and particularly the communications and media
industries. Do you see any positive signs in the economy that
signal the beginning of an upturn?"
"Mr. President, as the administration and Congress continues to
explore options to resolve the U.S. budget, do you forsee any
changes in the current tax policy that could bring some relief
to business during the recession?"
"Mr. President, the American Advertising Federation is currently
working with the Private Sector Division of the United States
Information Agency to develop advertising and marketing data with
respect to the free market economic system that will be. made
available to embassies around the world. This data and expertise
will provide access to proven methodologies to eastern European
countries, among others, as they move towards a market economy.
Do you see additional ways that the advertising industry can help
foster these important developments in such countries?"
THE NATIONAL EDUCATION GOALS
and
DAILY POINTS OF LIGHT
1. All children in America will start school ready to learn.
Nickolas Monreal, Jr., of San Antonio, Texas. The founder of Teach the Children, Mr. Monreal works
to provide school supplies to students from low-income families. Since its founding in 1976, Teach the
Children has helped tens of thousands of students obtain free school supplies. (110)
The Good Shepherd Community Center of Vicksburg, Mississippi. The volunteers offer a tutorial
program for students who are below their grade level in reading, writing and other basic skills.
Volunteers conduct workshops on the dangers of using drugs and joining gangs, the importance of
education, and job application techniques. (299)
Community of Readers, of Greensboro, North Carolina. Through the Community of Readers, the
Greensboro Public Library has recruited 40 community businesses and organizations to work together to
enhance education in the community. Throughout the year, volunteers coordinate a variety of activities
which promote education and literacy, such as study skills workshops for teenagers, book readings for
children, plays, writing workshops, and a writing contest. Volunteers offer job counseling, tutoring,
computer literacy workshops, and literacy materials. Volunteers also establish a mini-library at the
Pathway Shelter, where the young residents can borrow books and listen to volunteers read stories and
fairytales. (381)
2. The high school graduation rate will increase to at least 90%.
The Little Vikings Program of Arlington, Texas. Students of Lamar High School developed this
program to reach potential drop-outs in grade school and encourage them through mentoring and
academic support to continue their education. (37)
The Cincinnati Youth Collaborative of Cincinnati, Ohio. The CYC is a partnership among business,
education, and civic communities that funds additional teachers, establishes mentoring and tutoring
programs, and encourages students to stay in school and pursue post-secondary education. (40)
Daniel Greene of David, Kentucky. Mr. Greene realized that the economic conditions in his area were
forcing many young people to leave school to earn a living. He founded the David School to help these
poor students reach their academic potential. (57)
Orangeburg School District Five, of Orange, South Carolina. This school system promotes
educational excellence through the combined efforts of volunteers, local businesses, and school faculty.
Since this initiative was undertaken in 1984, the drop-out rate has decreased from 35 percent to less than
2 percent. (77)
The Hispanic Employees Association of Pacific Gas and Electric Company, of Fresno, California.
HEA, developed in response to the increasing number of Hispanic students who drop out of school,
sponsors camps and scholarships, and places volunteers in schools to enhance the lives and educational
experiences of Hispanic students. (134)
Right to Read of Greeley, Colorado. Right to Read provides one-to-one tutoring to those who want to
improve their literacy skills. Community members volunteer to tutor those are 16 years old and older in
subjects such as reading, writing math, GED preparation, job skills development, and English as a
second language. (224)
Robert and Jacquelyn Corrigan of Gorham, New Hampshire. The Corrigans, both school teachers,
dedicate 60-70 hours per month to helping students stay in school and eventually attend college. They
sponsor college visits, tutor, and have even founded a community scholarship fund. (88)
The Tutor Exchange, of San Jose, California. Tutor Exchange volunteers offer tutoring to neglected
and delinquent youth between the ages of 5 and 18. They teach basic reading, math, and science skills,
assist with career selection, and offer advice on study skills. (192)
3. American students will leave grades four, eight, and twelve having demonstrated
competency in English, mathematics, science, history, and geography.
"The Adopt-a-school" program of Orange Park, Florida. "Adopt-a-school" is a partnership among a
Navy patrol squadron, a retirement community, and students at the Green Cove Elementary School.
Members of the groups have served as tutors, supervised field trips, and provided inspirational talks. (8)
WWOR-TV of Secaucus, New Jersey. WWOR, through a program called "A+ for Kids", airs news
segments, public service announcements, and prime time specials to honor outstanding teachers,
students, and innovative approaches to learning. (12)
Aja Dyani Henderson of Baton Rouge, Louisiana. Miss Henderson realized that children in her
neighborhood wanted books, but had no means of transportation to get to the public library. Using her
own collection, and anonymous donations, Miss Henderson started her own library. (20)
The HAP of Washington, DC. Staffed by hundreds of volunteers, HAP targets economically
disadvantaged students who have shown aptitude for high academic achievement in grades 4-8,
providing a number of enrichment programs to help these students realize their full potential. (39)
Seniors Serving Schools, of Mission, Kansas. A partnership between the Volunteer Center of Mission
and the Mission School District, this initiative engages senior citizens in teaching various subjects, in
elementary and middle schools in teaching various subjects. Both one-on-one and small group tutoring
in a variety of subjects are offered. (68)
Robert and Jacquelyn Corrigan of Gorham, New Hampshire. The Corrigans, both school teachers,
dedicate 60-70 hours per month to helping students stay in school and eventually attend college. They
sponsor college visits, tutor, and have even founded a community scholarship fund. (88)
Ann Dryburg of Brownsville, Pennsylvania. After 56 years of teaching, Ms. Dryburg retired in
January, but she continues to report to school every morning as a volunteer. She tutors students
throughout the day and continues to teach a pre-algebra course to fourteen students. (143)
The Austin Adopt-a-School Program, of Austin, Texas. A partnership between the Austin
Independent School District and the Greater Austin Chamber of Commerce, Austin Adopt-a-School
promotes business and community involvement in the public schools. Volunteers from the business
community educate teachers and students about business, establish mentoring relationships with
students, and provide schools with other needed services and resources. (168)
The Athens Tutorial Program, of Athens, Georgia. A partnership among the students of the University of
Georgia, local churches and businesses, and concerned citizens, the Athens Tutorial Program provides
students in grades 3-9 who are underperforming with a helping hand and encouraging word with their
studies. (172)
The Tutor Exchange, of San Jose, California. Tutor Exchange volunteers offer tutoring to neglected and
delinquent youth between the ages of 5 and 18. They teach basic reading, math, and science skills, assist
with career selection, and offer advice on study skills. (192)
GIVE (Grandpersons Interested in Volunteering for Education) of Toledo, Ohio. GIVE places senior
citizens in schools, promoting mutual understanding of intergenerational relationships. These volunteers
offer one-to-one tutoring in basic reading and math, assist teachers in the classroom, and share special
skills and experiences. (240)
Albert Tonner of Woodmere, New York. Mr. Tonner has tutored more than sixty 3rd, 4th, and 5th grade
students who are in need of academic support over the past six years. He meets with eight to ten
students each day at Lawrence Public High School # 6, from 9:00 am to 3:00 pm., Monday through
Thursday. He works with them one-to-one, allowing him to focus on each of the students' individual
needs (388)
4. U.S. students will be first in the world in the math and science achievement.
The Dayton Power and the Light Company, of Kettering, Ohio. Employees at all levels donate time
and skills to helping teachers and administrators enrich the science and energy curriculum by offering
workshops for teachers, and sponsoring a science fair for students in grades 3-8. (112)
The Wright State Engineering Preparation Program (Wright STEPP) of Dayton, Ohio. The volunteers
assist young people in seventh, eighth and ninth grades interested in pursuing careers in technology and
mathematics. (384)
The Tutor Exchange, of San Jose, California. Tutor Exchange volunteers offer tutoring to neglected
and delinquent youth between the ages of 5 and 18. They teach basic reading, math, and science skills,
assist with career selection, and offer advice on study skills. (192)
GIVE (Grandpersons Interested in Volunteering for Education) of Toledo, Ohio. GIVE places senior
citizens in schools, promoting mutual understanding of intergenerational relationships. These volunteers
offer one-to-one tutoring in basic reading and math, assist teachers in the classroom, and share special
skills and experiences. (240)
5. Every adult American will be literate and possess the knowledge and skills necessary to
compete in a global economy and exercise the rights and responsibilities necessary for
citizenship.
Edward Castor, of Tipton County, Indiana. Mr. Castor was formerly illiterate. Today at age 40, he has
earned his high school diploma, and taken college courses. He now travels the state giving lectures on
literacy and tutoring the illiterate. (9)
The Principle of the Alphabet Literacy System of New Orleans (PALS), with the sponsorship of the
Entergy Corporation, helps functionally illiterate adults through an interactive computer system,
allowing up to sixteen people at a time to learn how to read, with the promise of advancing three grade
levels in twenty weeks. (51
Zenobia White of Des Moines, Iowa. Ms. White is committed to building self-confidence in
economically disadvantaged women, many of whom have little education and have been abandoned by
husbands or families. She founded One's Self Actualizing and Communications Skills, through which
volunteers tutor women in literacy, health, job skills, and self-confidence. (84)
The Central Laubach Literacy Council of Montgomery, Alabama. Sponsored by St. Jude's Church,
CALL offers tutoring in basic reading and writing skills to individuals 16 years of age and older. In
addition, CALL operates literacy programs in four Alabama prisons and works to increase public
awareness about illiteracy. (161)
Barbara Jill Clark of Sioux Falls, South Dakota. Ms. Clark works for the Lutheran Social Service
Refugee Resettlement Program on a part-time basis, teaching English as a second language to individuals
from Ethiopia, Afghanistan, and Southeast Asia. (175)
Operation Read, of Lexington, Kentucky. Operation Read offers tutoring to adults, with more than
250 volunteers spending over 15,000 hours tutoring 420 students. (193)
Minerva Soerheide of Mount Hermon, California. Ms. Soerheide, 80, spends over forty hours per
week tutoring adults who want to improve their English communication skills. She teaches workplace
literacy, participates in training workshops, and tutors those studying to obtain American citizenship.
(199)
Lucy Narvaiz of Santa Fe, New Mexico. For the last twenty years, Ms. Narvaiz has been a volunteer
tutor to Hispanics and Native Americans through the local community college and Literacy Volunteers of
America. (218)
Thora Bautz of Scotts Valley, California. Ms. Bautz for the past six years has been a volunteer
coordinator for a literacy program, where she has initiated literacy programs at low-income housing
developments and community service centers. She has also recruited more than 100 volunteers to
support this effort. (232)
Mary Moorhead of Anderson, South Carolina. Ms. Moorhead founded the Anderson County
Literacy Association to teach adults how to read. She spends 8-10 hours each week tutoring seven
students with the Literacy Association and works four hours a week at the hospital. (263)
SCALE (Student Coalition for Action in Literacy Education), of Chapel Hill, North Carolina. Lisa
Madry and Clay Thorpe, student from the University of North Carolina, unite students nationwide in the
fight for literacy and replicate the program nationwide. (270)
Tacoma Community House of Tacoma, Washington. Volunteers teach English as a second language
and tutor those in need of academic support to those who are new to this country. (277)
Three Rivers Literacy Alliance of Fort Wayne, Indiana. The volunteers offer tutoring to adults who
want to improve their reading and writing skills. After completing an intensive training course, more
than 100 volunteers, ranging from retired teachers to college students, meet with students on a long term
basis. (291)
Gloria Renda of Stuebenville, Ohio. Ms. Renda founded the Upper Valley Literacy Council to provide
tutoring to adults who read and write below the 6th grade level. As director of this effort, Ms. Renda
volunteers 40 hours each week coordinating the program, training other volunteers, and tutoring
students. (321)
Dorthy Score of Prescott Valley, Arizona. Ms. Score offers a 12 hour training program, through which
she has trained over 20 individuals to serve as tutors. Each tutor meets with a student once a week at a
local library or church. In addition, Ms. Score and other volunteers visit a copper mine 20 miles from
Prescott Valley every Thursday, where they tutor miners who want to improve their literacy skills. (322)
Learning Is For Everyone (LIFE) of Trenton, New Jersey. LIFE teaches inmates at a local prison how
to read and write. The tutors are themselves inmates. (323)
Lafayette Adult Reading Academy of Lafayette (LARA), Indiana. LARA helps high school dropouts
in the community to improve their literacy skills, enabling them to obtain employment or to improve
their job performance. Some volunteers tutor inmates at a local jail on a weekly basis, and others teach
workplace literacy to hospital employees. (360)
Lauderdale County Volunteer Literacy Program of Meridian, Mississippi. Through this program,
volunteers promote literacy and awareness in the community and recruit community members to serve
as tutors. Since the programs' inception, more than 1,000 individuals have learned to read. (374)
6. Every school in America will be free of drugs and violence and will offer a disciplined
environment conducive to learning.
W.W. Johnson of Washington, D.C. A 20-year police veteran, Mr. Johnson grew tired of seeing so
many of America's youth lost to drugs. He founded the Conner-Harris Mini-Mall to cater to the
consumer taste of youngsters. The mall gives students an opportunity to operate their own businesses.
After school and on weekends, the mall houses classes in skills such as craft making, bookkeeping, and
marketing, and provides a safe haven and nurturing environment for young people in a dangerous
neighborhood. (26)
The Good Shepherd Community Center of Vicksburg, Mississippi. The volunteers offer a tutorial
program for students who are below their grade level in reading, writing and other basic skills.
Volunteers conduct workshops on dangers of using drugs and joining gangs, the importance of
education, and job application techniques. (299)
SENT BK FAZSIMILE
PAUL: THOSE NAMES
HIGHLIGHTED
WILL BE IN THE
AUDIENCE.
AAF
MEMO
AMERICAN ADVERTISING
FEDERATION
(65) 871 5005
5005
1400 K Street N.W.
Suite 1000
Washington, D.C. 20005
(202) 898-0089
Fax: (202) 898-0159
June 3, 1991
TO:
Paul Luthringer
FROM:
Julie Dolan
RE:
Background Material On AAF National Advertising
Conference
Enclosed is the remaining information that you requested on
the AAF National Advertising Conference:
1. Minute-by-minute program of the national conference.
2.
List of the AAF national board of directors who will be in
the audience and with whom the President may be
acquainted.
3.
News release announcing the retirment of AAF president
Howard Bell (including his career highlights).
4.
National conference promotional brochure which details
the conference theme - "Hit The High Notes" - and flavor
of the conference program and events.
Paul, please let me know if I can provide you with any
additional information. And, thank you for your patience on
Friday.
enclosures
Palie
Western Region Office
The High Notes
251 Post Street
San Francisco, CA 94108
< IN NASHVILLE
National Advertising Conference
(415) 421-6867
June 7-11, 1991
AAF
MEMO
AMERICAN ADVERTISING
FEDERATION
1400 K Street N.W.
Suite 1000
May 31, 1991
Washington, D.C. 20005
(202) 898-0089
Fax: (202) 898-0159
TO:
Paul Luthringer
FROM:
Julie Dolan
RE:
President Bush Talking Points To AAF National Conference
I'll try to make this as succinct as possible, and you can
pick-up what you feel is appropriate/appealing for the President.
General Background:
This will be the 23rd annual National Advertising Conference of
the American Advertising Federation.
700-800 senior advertising executives will be in attendance (I am
sending by messenger the list of our national board of directors
who will be in the audience -- several of which the president may
be familiar. Those that I am aware he knows personally, I have
highlighted.)
The American Advertising Federation is the only national
advertising association that represents the entire spectrum of
the advertising industry: advertisers, advertising agencies,
media companies, advertising professionals, and college students
majoring in advertising. Our national membership totals some
52,000 members.
The AAF mission statement: The American Advertising
Federation is dedicated to serving its members by promoting,
protecting and advancing the broad interests of advertising,
including the freedom to truthfully advertise legal products.
Conference Highlights:
Major speakers:
Peter Kann
Chief Executive Officer & President
Dow Jones & Company
Publisher, Wall Street Journal
William LaMothe
Chairman & Chief Executive Officer
Kellogg Company
- more -
Western Region Office
251 Post Street
San Francisco, CA 94108
(415) 421-6867
REVISED 6/1/91
AMERICAN ADVERTISING FEDERATION
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
WEDNESDAY, JUNE 5, 1991
24 hours
Staff & Press Rooms
Judges Parlors A-C
THURSDAY, JUNE 6, 1991
24 hours
Staff & Press Rooms
Judges Parlors A-C
11:30 a.m.
Hotel tour
Judges A-C
(Meet in Staff Room)
5:30 p.m.
Staff Meeting
Judges A-C
FRIDAY, JUNE 7, 1991
24 hours
Staff & Press Rooms
Judges Parlors A-C
10:00 a.m.-1:00 - p.m.
ADDY PROCESS COMMITTEE
Natchez Trace
Presiding: Chic Davis, President,
Davis Advertising, Baltimore, MD,
Committee Chairman
2:00 p.m.-7:00 p.m.
REGISTRATION
Nashville Lobby
1:30 p.m.-2:30 p.m.
DISTRICT OFFICERS ORIENTATION
Handy
Presiding: Chic Davis, President
Davis Advertising, Baltimore, MD,
COG Vice Chairman
2:30 P.M.-5:30 P.M.
COUNCIL OF GOVERNORS MEETING
Handy
Presiding: Dale Zabriskie, President,
Zabriskie & Associates, Salt Lake
City, UT, COG Chairman
4:00 p.m.-6:00 p.m.
ADVERTISING SELF-REGULATION
Commodore A
COMMITTEE
Presiding: Stephen Bergerson, Esquire,
Fredrikson & Byron, Minneapolis, MN,
Committee Chairman
4:00 p.m.-6:00 - p.m.
PUBLIC SERVICE COMMITTEE
Commodore B
Presiding: Bill Gregory, Nissen
Advertising, Lakeland, FL,
Commitee Chairman
5:30 p.m.-6:30 p.m.
WESTERN REGION BOARD MEETING
Belmont
Presiding: Terry Barnhart, President &
CEO, Barnhart Advertising & P.R.,
Denver, CO, Western Region Chairman
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
PAGE 2
FRIDAY, JUNE 7, 1991 continued:
6 pm through Sat. 6/8, 7 pm
Scorers Room
Appalachian
6 pm through Sat.6/8, 7 pm
Judges Room
Shiloh
6:30 p.m.-7:30 p.m.
WELCOMING RECEPTION
Chattanooga
Hosted by: Jack Daniel Distillery
7:30 p.m.-8:00 p.m.
NSAC Judges Orientation
Hermitage
8:00 p.m.-9:00 p.m.
NSAC STUDENTS/JUDGES, FACULTY
Cumberland
DISTRICT COORDINATORS MEETING
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
Page 3
SATURDAY, JUNE 8, 1991
24 hours
Staff & Press Rooms
Judges Parlors A-C
7:00 a.m.-7:30 p.m.
REGISTRATION
Nashville Lobby
7:00 a.m.-7:00 p.m.
NSAC Volunteers
Bristol
7:00 a.m.-7:00 p.m.
NSAC Judges
Shiloh
7:00 a.m.-7:00 p.m.
NSAC Scorers
Appalachian
8:00 a.m.-7:00 p.m.
NATIONAL STUDENT ADVERTISING
Knoxville & Memphis
COMPETITION
8:00 a.m.-11:45 a.m.
AD 2 BUSINESS MEETING
Commodore
Presiding: Tom Bronson, Vice President,
B&B X-Ray, Inc., Matthews, NC,
AD 2 Division Chairman, AD 2 Charlotte
8:00 a.m.-9:00 a.m.
AD 2 CONTINENTAL BREAKFAST
Commodore Foyer
8:00 a.m.-11:45 a.m.
EXECUTIVE DIRECTORS/SECRETARIES
Donelson
CLUB MANAGEMENT SEMINAR
Chuck Rumbarger, CAE
Founder and Owner, Association
Management Group, Washington, D.C.
9:00 a.m.-11:45 a.m.
ADDY WORKSHOP & FORUM
Natchez Trace
9:00 a.m.-11:45 a.m.
GOVERNMENT RELATIONS-A MEMBERSHIP
Volunteer
RECRUITMENT STRATEGY
12:00 p.m.-12:30 p.m.
EASTERN REGION BUSINESS MEETING
Cherokee B
Presiding: Allan Jenkins, Account
Executive, WESC Radio, Greenville, SC
Eastern Region Chairman
12:00 p.m.-12:30 p.m.
CENTRAL REGION BUSINESS MEETING
Cherokee A
Presiding: Jeanie Ruedy, Owner,
Commercial Art Design, Oklahoma City,
OK, Central Region Chairman
12:00 p.m.-1:30 p.m.
WESTERN REGION BUSINESS MEETING
Davis
Presiding: Terry Barnhart, President &
CEO, Barnhart Advertising & P.R.,
Denver, co, Western Region Chairman
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
PAGE 4
SATURDAY, JUNE 8, 1991 continued:
12:30 p.m.-2:00 p.m.
PAST GOVERNORS ADVISORY COUNCIL
Cheekwood
(PGAC) LUNCH
1:00 p.m.-6:30 p.m.
AD 2 PUBLIC SERVICE COMPETITION
Natchez Trace A & B
1:00 p.m.-5:00 p.m.
DIVISION I (500+/Major Market
Volunteer
Clubs) MEETING
Presiding: Dick Macedo, President,
Wells Rich Greene/West, AAF Division I
Chairman, Ad Club of Los Angeles
1:00 p.m.-2:45 p.m.
EXECUTIVE DIRECTORS/SECRETARIES
Donelson
NETWORKING LUNCHEON
Moderator: Hubart S. Lovewell,
Lovewell & Associates, Inc., Executive
Director, Atlanta Advertising Club
1:00 p.m.-3:00 p.m.
STATE GOVERNMENT RELATIONS COMMITTEE
Hermitage
Presiding: Leo Armatis, VP-Corporate
Relations, Meredith Corporation,
Des Moines, IA, Committee Chairman
3:00 p.m.-5:00 p.m.
SPEAKER PREVIEW: Audition four AAF-
Robertson A & B
recommended speakers
3:00 p.m.-5:00 - p.m.
"BUILD VOLUNTEER PARTICIPATION AND
Belle Meade
COMMITMENT IN YOUR AD CLUB"
Chuck Rumbarger, CAE, Founder & Owner,
Association Management Group,
Washington, D.C.
3:30 p.m.-5:00 p.m.
Bylaws Committee
Two Rivers
4:00 p.m.-5:00 p.m.
District 7 Meeting
Mercer
5:15 p.m.-7:00 p.m.
DISTRICT MEETINGS
Hermitage
District 2
Houston
District 3
Johnson
District 4
Commodore
District 5
Robertson c
District 6
Handy
District 7
Ward
District 8
Donelson A
District 9
Donelson B
District 10
Belmont
District 11
Volunteer
District 12
Davis
District 14
Cheekwood
District 15
7:30 p.m.-9:30 p.m.
TOAST TO THE STUDENTS RECEPTION
Browning/Taylor
Hosted by: American Airlines
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
Page 5
SUNDAY, JUNE 9, 1991
24 hours
Staff & Press Rooms
Judges Parlors A-C
7:00 a.m.-6:00 p.m.
REGISTRATION
Nashville Lobby
7:00 a.m.-8:30 a.m.
GENERAL BREAKFAST
Memphis
Club Officers Orientation
Presiding: Chic Davis, President
Davis Advertising, Baltimore, MD
COG Vice Chairman
Hosted by: General Mills
7:30 a.m.-8:30 a.m.
American Advertising Foundation
Houston
Breakfast
7:30 a.m.-8:30 - a.m.
ACADEMIC BREAKFAST
Johnson
9:00 a.m.-12:00 Noon
GENERAL SESSION
Chattanooga
Presiding: Bill Hudson, President
Bill Hudson & Associates, Nashville, TN
Past President, Nashville Advertising
Federation
9:00 a.m.-9:30 a.m.
Opening Ceremonies:
Invocation: Reverend Bob Landham,
Two Rivers Baptist Church, Nashville, TN
E. W. Wendell, Chief Executive Officer,
Opryland USA
"Welcome to Nashville" Video
Produced by: The Nashville Network
The Honorable Bob Clement, (D-TN)
U.S. House of Representatives
9:30 a.m.-10:30 a.m.
"AAF Back to the Future:
23 Years of History In The
Making"
Howard H. Bell, CAE, AAF President
10:30 a.m.-12:00 Noon
"People Smart: Powerful
Techniques For Turning Every
Encounter Into A Mutual Win"
Dr. Tony Allesandra, President,
Allesandra & Associates, La Jolla, CA
10:00 a.m.
Awards luncheon set up
Washington
10:30 a.m.-11:30 a.m.
SPOUSES WELCOME TO NASHVILLE
Presidential Suite
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
PAGE 6
SUNDAY, JUNE 9, 1991 continued:
10:30 a.m.-Noon
Students and Judges Review
Cumberland
1991 NSAC
11:00 a.m.-12:30 p.m.
VIP Reception
Sevier
12:00 p.m.-12:30 p.m.
RECEPTION (Cash Bar)
Washington
12:30 p.m.-2:30 p.m.
SALUTE TO AAF ACHIEVERS
Washington
AWARDS RECOGNITION LUNCHEON
Presiding: Dale Zabriskie, President,
Zabriskie & Associates, Salt Lake City,
UT, Chairman, AAF Council of Governors
Co-Hosted by: The New York Times
Philip Morris
2:30 p.m.-3:15 p.m.
Photographs/Award winners
Bristol (opposite Nashville Lobby)
2:30 p.m.-5:00 p.m.
DISTRICT 19 BUSINESS MEETING
Presidential Suite
2:45 p.m.-3:45 p.m.
NSAC COMMITTEE MEETING
Commodore
2:45 p.m.-3:45 p.m.
NSAC DISTRICT COORDINATORS
Johnson
MEETING
Presiding: Brenda Palmayer,
Meldrum & Fewsmith, Cleveland, OH,
Academic Committee
WORKSHOPS
2:45 p.m.-4:45 p.m.
"Art of Managing People"
Handy
Dr. Tony Allesandra, President
Allesandra & Associates, La Jolla CA
2:45 p.m.-5:15 p.m.
"Tactics to Achieve Membership Growth"
Sevier
Chuck Rumbarger, CAE, Founder and Owner,
Association Management Group,
Washington, D.C.
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
PAGE 7
SUNDAY, JUNE 9, 1991 continued:
COLLEGE CHAPTER & FACULTY
WORKSHOPS
2:45 p.m.-5:00 p.m.
"Career Search Workshop" (Students)
Belle Meade A
Robin Portnoy, Vice President,
Professional Recruitment, Bozell Inc.,
New York, NY
Jayne Spittler, Vice President, Director
of Media Research, Leo Burnett Company,
Chicago, IL
Melissa Statmore, Personnel Associate,
J. Walter Thompson, NY
John Costo, Ad 2, Montgomeryville, PA
2:30 p.m.-4:00 p.m.
"Using a Consumer Database in Ad
Ward
Research and Media Planning"
(Professors)
Bill Schneider, National Demographics &
Lifestyles, Denver, CO
2:45 p.m.-5:15 p.m.
AD2 Roundtable
Belle Meade B
5:00 p.m.-6:30 p.m.
COLLEGE CHAPTER REUNION RECEPTION
Ward
Hosted by: Bozell Inc
J. Walter Thompson
Leo Burnett Company
(Past and Current College Chapter
members, professors, invited guests)
6:30 p.m.-8:00 p.m.
NATIONAL ADDY AWARDS SALUTE
Browning/Taylor
AND EXHIBITION
Co-Hosts: Johnson & Johnson
Advertising Age
Contributing Hosts: Pfizer
Parade Magazine
8:30 p.m.
District 19 Dinner
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
PAGE 8
MONDAY, JUNE 10, 1991
24 hours
Staff & Press Rooms
Judges Parlors A-C
7:00 a.m.-6:00 p.m.
REGISTRATION
Nashville Lobby
7:00 a.m.-8:30 a.m.
GENERAL BREAKFAST
Memphis
Presiding: Ariel A. Allen,
Vice President, Creative Services,
Colgate-Palmolive Company, New York, NY
8:00 a.m.
"50 Years of Service To
America"
Ruth Wooden, President,
The Advertising Council, New York, NY
8:20 a.m.
WINNING PRESENTATION: AD 2
PUBLIC SERVICE COMPETITION
Hosted by: Kellogg Company
8:30 a.m.-9:00 a.m.
Magazine Committee Meeting
Volunteer A
9:00 a.m.-11:30 a.m.
GENERAL SESSION
Chattanooga
Presiding: Peter Finn, Co-Chairman,
National Advertising Conference,
Division President/Senior Partner,
Whittle Communications, Knoxville, TN
9:00 a.m.-9:30 a.m.
"A Parting Shot"
David Bell, President
Bozell Inc., New York, NY
AAF Chairman
9:30 a.m.-10:00 a.m.
"Value Added Media"
Don Elliman, Executive Vice President,
Group Publisher, Time Warner, Inc.
New York, NY
10:00 a.m.-10:30 a.m.
"The American Brand"
Peter Kann, President & Publisher,
Dow Jones Company, Inc. New York, NY
10:30 a.m.-11:00 a.m.
"Advertising Good Health In America"
Bill LaMothe, Chairman and Chief
Executive Officer, Kellogg Company,
Battle Creek, MI
11:00 a.m.-11:30 a.m.
NSAC Winning Presentation
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
PAGE 9
MONDAY, JUNE 10, 1991 continued:
11:30 a.m.-12:30 p.m.
VIP Reception
Cheekwood
11:45 a.m.-12:30 p.m.
COLLEGE CHAPTER BUSINESS
Volunteer
MEETING
Presiding: Mary Ellen Woolley, AAF
Vice President-Education Services
11:30 a.m.-12:30 p.m.
Reception (Cash Bar)
Nashville Lobby
12:30 p.m.-2:30 p.m.
JOINT AAF/NAF LUNCHEON
Chattanooga
Presiding: Bud Chamberlain,
Chairman, Athens Paper Company,
Nashville, TN, 1991-1992 Nashville
Advertising Federation President
"Two Thin Slices of Insanity"
Gordon MacKenzie, Creative Paradox,
Hallmark Cards, Kansas City, MO
Hosted by: The Wall Street Journal
2:30 p.m.-4:30 p.m.
AAF BOARD OF DIRECTORS MEETING
Cumberland
2:30 p.m.-5:00 p.m.
AD 2-JUST FOR STUDENTS!
Natchez Trace
"HANDS ON: A CREATIVE
ADVERTISING WORKSHOP"
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
PAGE 10
MONDAY, JUNE 10, 1991 continued:
CONCURRENT WORKSHOPS
2:30 p.m.-5:30 p.m.
"Creative Problem Solving"
Knoxville A
Gerry Tabio, President, Creative
Resources, a Division of New City
Communications, Tulsa, OK
2:30 p.m.-5:30 p.m.
"Increasing Your Club's Visibility
Knoxville B
and Enhancing Your Image Through
Communication"
Kathy Kerchner, Owner, Interspeak,
Phoenix, AZ
3:30 p.m.-5:30 p.m.
"Marketing Your Club's Intangible
Memphis A
Services"
Arlene Farber Sirkin, President,
Washington Resource Consulting Group,
Inc., Washington, D.C.
4:30 p.m. -5:00 p.m.
Press Conference
Cheekwood
5:30 p.m.-6:30 p.m.
AD 2 BUSINESS MEETING
Commodore
Presiding: Tom Bronson, Vice President,
B&B X-Ray, Inc., Matthews, NC, AD 2
Division Chairman, AD 2 Charlotte
6:00 p.m.-7:30 p.m.
Board of Directors Reception
Magnolia Ballroom
7:30 p.m.-10:45 p.m.
"Hit the High Notes" Party
General Jackson Showboat
(Dinner and Show)
(Buses leave Opryland Hotel at 7:20 p.m.
from Presidential Portico)
Hosted by: The Nashville Network
11:00 p.m.-12:30 a.m.
Ship to Shore Nightcap Party
Chattanooga
(Cash Bar)
Music courtesy of: RJR Nabisco
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
Page 11
TUESDAY, JUNE 11, 1991
24 hours
Staff & Press Rooms
Judges Parlors A-C
7:00 a.m.-2:00 p.m.
REGISTRATION
Nashville Lobby
7:00 a.m.-8:30 a.m.
GENERAL BREAKFAST
Knoxville
Presiding: Bob Meyer, General
Manager, WSM Radio, Nashville, TN
1990-1991 Nashville Advertising
Federation President
7:30 a.m.-8:00 a.m.
Annual Business Meeting
Presiding: David Bell, President,
Bozell Inc., New York, NY, AAF Chairman
8:00 a.m.-8:30 a.m.
Introduction: Donald Macdonald,
Member: Advertising Hall of
Fame, Vice Chairman Emeritus,
Dow Jones Company, Inc., New York, NY
"Reflections of a Hall of
Famer", Jock Elliott, Chairman
Emeritus, Ogilvy & Mather
Worldwide, New York, NY
Hosted by: Kraft General Foods
8:45 a.m.-11:40 p.m.
GENERAL SESSION
Chattanooga
Presiding: Robert L. Humphreys,
Chairman of the Executive Committee,
Grey Advertising, Inc., Los Angeles, CA,
AFF Director-At-Large
9:10 a.m.-9:25 a.m.
Live from the White House:
The President of the United States
9:30 a.m.-10:10 a.m.
"Yes, It's Creative. But Will
It Sell?"
Ron Anderson, Vice Chairman,
Chief Creative, Bozell Inc.,
New York, NY
10:10 a.m.-10:40 a.m.
"Big Idea Marketing"
Jan Soderstrom, Vice President-
Advertising and Marketing, VISA U.S.A.,
San Francisco, CA
10:40 a.m.-11:10 a.m.
"Absolut Advertising"
Richard Costello, President and
Chief Operating Officer, TBWA
Advertising Inc., New York, NY
11:10 a.m.-11:40 p.m.
"Wide-Screen Radio"
Marc Cashman, President, Cashman
Commercials, Los Angeles, CA
1991 NATIONAL ADVERTISING CONFERENCE
SCHEDULE OF EVENTS
Page 12
TUESDAY, JUNE 11, 1991 continued:
11:45 p.m.-12:30 p.m.
VIP Reception
Cumberland
11:45 p.m.-12:30 p.m.
Reception (Cash Bar)
Nashville Lobby
12:30 p.m.-2:30 p.m.
LUNCHEON
Washington
Presiding: John McMennamin,
Vice President/Marketing
Services, Nestle/Carnation Food
Company, Glendale, CA,
AAF Vice Chairman
"A Last Hurrah for Advertising"
Speaker: John Bergin, Vice Chairman,
McCann-Erickson Worldwide,
New York, NY
Contributing Hosts:
CBS
NBC
Capital Cities/ABC
2:30 p.m.-5:30 p.m.
Student Tour-Opryland Complex
2:30 p.m.
Conference Adjournment
2:30 p.m.
Staff/Press Rooms packing
Judges A-C
5:30 p.m.
Staff Meeting
Howard Bell's Suite-7580
WEDNESDAY, JUNE 12, 1991
until 1:00 p.m.
Staff & Press Rooms
Judges Parlors A-C
####
1990-1991 AAF Board of Directors
Executive Committee*
05/30/91
Chairman of the Board
Immediate Past Chairman of the
Board
David Bell
Robert C. Blackmore
President
Executive Vice President,
Bozell Inc.
Television Network
40 West 23rd Street
National Broadcasting Company
New York, New York 10010
30 Rockefeller Plaza, RM 4768
212-727-5800 FAX 212-645-9173
New York, New York 10112
212-664-2858 FAX 212-977-9247
National Vice Chairman
John L. McMennamin
President
Vice President/Marketing
Howard H. Bell
Services
American Advertising Federation
Nestle/Carnation Food Company
1400 K Street, NW
P.O. Box 29059
Washington, D.C. 20005
Glendale, California 91209-9059
202-898-0089 FAX 202-898-0159
818-549-6206 FAX 818-549-6623
Chairman-Council of Governors
Chairman-Eastern Region
Dale Zabriskie
Allan Jenkins
President
Account Executive
Zabriskie & Associates
WESC Radio
136 East South Temple #1840
P.O. Box 660
Salt Lake City, Utah 84111
Greenville, South Carolina 29602
801-328-8400 FAX 801-532-6029
803-242-4660 FAX 803-271-5029
Chairman-Inter-Association
Chairman-Central Region
Council
Jeanie Ruedy
Jonah Gitlitz
Owner
President
Commercial Art Design
Direct Marketing Association
4 N.W. 64th Street
11 West 42nd Street
Oklahoma City, Oklahoma 73116
New York, New York 10036
405-843-9600
212-768-7277 FAX 212-599-1268
Chairman-Western Region
Chairman-Company Members
Terry Barnhart
Donald Knutzen
President & CEO
Vice President, Marketing Serv.
Barnhart Advertising & P.R.
General Mills, Inc.
455 Sherman Street
Number One General Mills Blvd.
Suite 500
Minneapolis, Minnesota 55426
Denver, Colorado 80203
612-540-2311 FAX 612-540-7995
303-698-3200 FAX 303-744-7273
Chairman-Academic Division
Secretary
Howard Cogan
W. Pendleton Tudor
Associate Professor of
Chairman, Executive Committee
Communications
ASM Communications/ADWEEK
Ithaca College
5757 Wilshire Boulevard
222 South Albany Street
Los Angeles, California 90036
Ithaca, New York 14850
213-937-4330 FAX 213-938-4160
607-274-3242 or 607-272-1033
212-995-7285 FAX 212-254-5204
Chairman-AD 2 Division
Treasurer
Thomas A. Bronson
Lawrence Bershon
Vice President
Director-Corporate Advertising
B & B X-Ray, Inc.
ARCO
324 West Matthews Street Ext.
515 South Flower
P.O. Box 802
Los Angeles, California 90051
Matthews, North Carolina 28105
213-486-0135 FAX 213-486-1986
704-847-8521 FAX 704-845-2198
* The Executive Committee also serves as the Finance Committee.
DIRECTORS-AT-LARGE
Advertising Agencies
Richard D. O'Connor
Robert L. Humphreys
Chairman & CEO
Chairman of the Executive
Lintas: Campbell-Ewald
Committee
30400 Van Dyke Avenue
Grey Advertising, Inc.
Warren, Michigan 48093
6100 Wilshire Boulevard
313-574-3400 FAX 313-575-9925
Los Angeles, California 90048
213-936-6060 FAX 213-936-8919
James Heekin III
EVP, General Manager-NY
O. Milton Gossett
J. Walter Thompson Company
Co-Chairman
466 Lexington Avenue
Saatchi & Saatchi Advertising Worldwide
New York, New York 10017
375 Hudson
212-210-7000 FAX 212-210-7066
New York, New York 10014
212-463-3064 FAX 212-463-3201
Robert Huntington
Vice Chairman & COO
Gerald J. Voros
DDB Needham Worldwide
President
437 Madison Avenue
Ketchum Communications
New York, New York 10022
Six PPG Place
212-415-3147 FAX 212-415-3562
Pittsburgh, Pennsylvania 15222
412-456-3855 FAX 412-456-3834
Advertisers
Charles B. Fruit
Ariel A. Allen
President-Busch Media
Vice President, Creative
Group Inc.
Services
Anheuser-Busch Companies, Inc.
Colgate-Palmolive Company
One Busch Place
300 Park Avenue
St. Louis, Missouri 63118
New York, New York 10022
314-577-3441 FAX 314-577-7662
212-310-2362 FAX 212-310-2102
Michael Soriano
Vice President, Marketing
Services
(vacant)
Warner-Lambert Company
201 Tabor Road
Morris Plains, New Jersey
07950
201-540-2713 FAX 201-540-7027
Donald Knutzen
(vacant)
Vice President, Marketing
Services
General Mills, Inc.
Number One General Mills Blvd.
Minneapolis, Minnesota 55426
612-540-2311 FAX 612-540-4925
Media
Carlo Vittorini
Thomas Leahy
Publisher
SVP-CBS Broadcast Group
Parade Publications, Inc.
CBS Inc.
750 Third Avenue
51 West 52nd Street
New York, New York 10017
New York, New York 10019
212-573-7111 FAX 212-573-7087
212-975-4321 FAX 212-975-4226
Thomas Clancy
Erich G. Linker
EVP, Sales & Marketing
Senior Vice President,
San Francisco Newspaper Agency
Advertising
925 Mission Street
The New York Times
San Francisco, California 94103
229 West 43rd Street
415-777-5700 FAX 415-543-7674
New York, New York 10036
212-556-7557 FAX 212-556-7088
Charles Schmuck
Eastern Advertising Sales Mgr.
Leo Armatis
Sunset Publishing Company
Vice President-Corporate
85 Willow Road
Relations
Menlo Park, California 94025
Meredith Corporation
415-321-3600 FAX 415-328-6215
1716 Locust Street
Des Moines, Iowa 50336
515-284-3000 FAX 515-284-2700
At-Large, General*
M. B. Oglesby, Jr.
Clark Hine
Senior Vice President
Vice President/Advertising
Government Affairs
The Quaker Oats Company
RJR Nabisco, Inc.
321 North Clark Street
1455 Pennslyvania Ave., N.W.
Chicago, Illinois 60610
Suite 525
312-222-7611 FAX 312-222-8305
Washington, D.C. 20004
202-626-7218 FAX 202-626-7208
Arthur Liebler
Vice President,
Robert Geller
Communications
President
Chrysler Corporation
ADFORCE/Division Pfizer, Inc.
12000 Chrysler Drive
235 East 42nd Street
Highland Park, Michigan 48288
New York, New York 10017
313-956-3494 FAX 313-252-6340
212-573-7201 FAX 212-573-7851
Peter M. Finn
George F. Tyrrell
Division President/
Vice President, Advertising
Senior Partner
Johnson & Johnson
Whittle Communications L.P.
501 George Street
505 Market Street
New Brunswick, NJ 08901-2021
Knoxville, TN 37902
201-524-2116 FAX 201-246-7407
615-595-5141 FAX 615-595-5180
*Elected without regard to
category.
Clubs/Federations
Division I (500+ Members)
Division II (250-499 Members)
Leslie Winthrop
David Winslow
Advertising Club of New York
Dallas Ad League
President
Vice President
Advertising Agency Register
Evans/Dallas
155 East 55th Street, 6th Floor
4131 North Central Expwy.Ste510
New York, New York 10022
Dallas, TX 75204
212-644-0790 FAX 212-644-0919
214-528-6863 FAX 214-521-9460
Division III (100-249 Members)
Division IV (Under 100 Members)
Jay Egan
Mack Owen
Great Falls Advertising Federation
Lubbock Advertising Federation
Sales Representative
Advertising Manager
A & A Printers
Gene Messer Ford
P.O. Box 2746
P.O. Box 16305
Great Falls, Montana 59403
Lubbock, Texas 79490
406-761-7050
806-793-2727 FAX 806-793-0886
Assistant Treasurer
Vice Chairman, Inter-
Association Council
David L. Goodman
Vice President, Public Affairs
Roland McElroy
& Marketing Services
President
The Clorox Company
Outdoor Advertising
P.O. Box 24305
Association of America
Oakland, California 94623
1212 New York Avenue, N.W.
415-271-7207 FAX 415-271-6583
Washington, D.C. 20005
202-371-5566 FAX 202-371-1284
Assistant Secretary
James Anderson
Chairman
Anderson Advertising, Inc.
1017 North Main, 3rd Floor
San Antonio, Texas 78212
512-223-6233 FAX 512-223-9692
American Advertising Federation
New Board of Directors Members
Mr. John C. Kraft
Vice Chairman, Administration & Finance
Leo Burnett Company, Inc.
35 West Wacker Drive
Chicago, IL 60601
Mr. Donald Elliman, Jr.
Executive Vice President-Marketing Group Publisher
The Time Inc. Magazine Company
Time & Life Building
Rockefeller Center
New York, NY 10020
Ms. Betty Hudson
Executive Vice President-Corporate Communications
National Broadcasting Company
30 Rockefeller Plaza, 52nd Floor
New York, NY 10112
Mr. Carlos M. Gutierrez
Executive Vice President-Sales & Marketing
Kellogg Company
1 Kellogg Square
Battle Creek, MI 49106
Mr. John G. Avrett
Chairman
Avrett, Free & Ginsberg, Inc.
800 Third Avenue
New York, NY 10022
CHAIRMAN'S ADVISORY COUNCIL
1990-1991
CHAIRMAN
Robert A. Hilton
Executive Vice President
Robert C. Blackmore
Core-Mark International
EVP, Television Network
13951 Bridgeport Road,
National Broadcasting Company
Richmond, B.C.
30 Rockefeller Plaza, Rm. 4768
Canada V6V 1J6
New York, New York 10112
604-273-7721
212-664-2858 FAX 212-977-9247
Alan J. Jacobs
W. Lee Abbott
48 Fountainbleau
5 Cormorani Drive
Newport Beach, California 92660
Hampton Bays, Long Island,
714-644-2712
New York 11946
516-728-5824
David Keith
Interim Vice President
James R. Blocki
University of Houston
President
40800 Calhoun Street
Second Opinion Chicago, Inc.
Houston, Texas 77204-2164
527 South Dwyer Avenue
713-749-4662 FAX 713-749-2502
Arlington Heights, Illinois 60005
708-255-0144
Donald A. Macdonald
Vice Chairman Emeritus
Barton A. Cummings
Dow Jones Company, Inc.
Saatchi & Saatchi Advertising
200 Liberty Street
449 Sayre Drive
New York, New York 10281
Princeton, New Jersey 08540-3620
212-416-2520 FAX 212-416-3478
609-520-0017
Patricia Martin
Chairman
Bernard Flanagan
Martin & Lipton, Inc.
Vice President-Marketing
128 East 56th Street
Dow Jones & Co., Inc.
New York, New York 10022
200 Liberty Street
212-418-0430 FAX 212-418-0427
New York, New York 10281
212-416-4201 FAX 212-732-8356
John McCarty
107 Barranca Road
James S. Fish
Santa Fe, New Mexico 87501
President
505-983-3713
Ad-Ventures in Wayzata
1055 East Wayzata
Carl W. Nichols
Wayzata, Minnesota 55391
Woodland Road
612-473-3345 FAX 612-473-1219
Wilson Point
So. Norwalk, CT 06854
Glen W. Fortinberry
203-866-8448
Chairman & President
Ross Roy Group
Raymond J. Petersen
P.O. Box 3100
Executive Vice President
Bloomfield Hills,
Hearst Magazine
Michigan 48302-3100
959 Eighth Avenue
313-433-6165 FAX 313-433-6421
New York, New York 10019
212-649-2505 FAX 212-977-9824
Chester R. Green
6537 Radcliff Drive
Devenshire Manor
Nashville, Tennessee 37221
615-373-5270
first gra
Two B.S. $. digree
in 1896
1989
1633
356
Mr. Paul Luthringer
Page 2
John Bergin
Vice Chairman
McCann-Erickson Worldwide
John Elliott, Jr.
Chairman Emeritus
Ogilvy & Mather Worldwide
David Bell
President
Bozell Inc.
Donald Elliman
Executive Vice President
& Group Publisher
Time Warner Inc.
Ruth Wooden
President
The Advertising Council
Richard Costello
President & Chief Operating Officer
TBWA Advertising, Inc.
Ron Anderson
Vice Chairman & Chief Creative Officer
Bozell Inc.
Gordon MacKenzie
Creative Director
Hallmark Cards Inc.
Jan Soderstrom
Vice President-Advertising & Marketing
Communications
VISA U.S.A.
Major industry awards presented at the conference:
1991 National Student Advertising Competition: Fifteen finalist
college teams will compete on Saturday, June 8, vying for the
best advertising campaign for this year's corporate sponsor --
American Airlines. The winner will be announced the evening of
June 8.
1991 National ADDY Awards: These are the advertising industry's
premiere local/regional/national advertising awards for creative
excellence. On Sunday evening, June 9, the National ADDY winners
will be presented (the winning advertising must have already won
local and regional competitions before becoming eligible for the
national competition).
1991 Distinguished Advertising Educator of the Year Award: Will
be presented on Sunday, June 9 to John Philip Jones, chairman of
the Department of Advertising at Syracuse University.
- more -
Mr. Paul Luthringer
Page 3
1991 National Club Achievement Awards: Among the AAF membership
is our 223 local affiliate chapters -- called advertising clubs.
The local advertising clubs compete among themselves in seven
categories, including: public service, education and government
relations. The National Club Achievement Awards will be presented
Sunday, June 9.
Topics we would like the president to address:
The committment of the American Advertising Federation and its
members to contribute their special skills to the resolve of
societal problems through public service advertising.
In over 220 communities and over 200 college campuses, the AAF
members continually undertake serious local issues and apply
their resources and capabilities to the creation and execution of
effective advertising and marketing campaigns. Four such local
efforts will be recognized by the national AAF membership Sunday,
June 9 with National Club Achievement Awards (explained above)
***Atlanta Advertising Club: established a Minority Relations
program to create greater employment opportunities for minorities
in advertising. Created a public service campaign for the North
Georgia Chapter of the March of Dimes to educate the public that
low birth weight babies and birth defects affect people from all
walks of life, and that many of their causes are preventable.
***Houston Advertising Federation: created a public service
campaign for the AIDS Foundation Houston, an organization which
provides education and social services from lecturing in the
community to providing food and shelter to persons living with
AIDS.
***Arkansas Advertising Federation: created a public service
campaign to heighten awareness of the problem of child abuse in
the state and promote the availability of counseling centers like
Parents Anonymous.
***Northeast Louisiana Advertising Federation: conducted a
fundraising media auction, now in its third year, to raise money
for a new "Cat Habitat" at the Louisiana Purchase Gardens and Zoo
in Monroe. The Federation has raised more than $72,000 of the
$100,000 needed to fund the project.
***Honolulu Ad 2: created a public service campaign on behalf of
the Hawaii Organ Procurement Organization, a non-profit group
funded by state, federal and private grants which assists
families, transplant candidates, doctors and hospitals throughout
the donation process. The campaign increased the low profile of
the organization in the community and call attention to the
drastic need for more organ donors.
AAF has proven its leadership and commitment to truthful
advertising: This year marks the twentieth anniversary of the
American Advertising Federation's founding of the advertising
industry's self-regulatory program: the National Advertising
- more -
Mr. Paul Luthringer
Page 4
Division of the Council of Better Business Bureaus. This program
allows the advertising industry to police and regulate itself
without need of additional governmental intervention or usage of
its limited resources. Ten years later, AAF took this program
one step further by organizing local advertising review programs
with its local affiliates and local Better Business Bureaus.
The American Advertising Federation has assumed the
responsibility of assuring quality advertising education through
myriad education seminars, competitions, awards, internships and
job counseling programs. Over 6000 college students of
advertising on 214 college and university campuses.
The AAF 1991 National Advertising Conference will be the final
appearance of AAF president Howard Bell before the AAF
membership. Mr. Bell is the first president of the AAF and his
tenure covers an impressive 23 year history. Mr. Bell built the
American Advertising Federation from two regional associations of
limited staffing, budget and industry support into a single major
national advertising association which has the respect and
participation of all key elements of the advertising industry.
The overall membership of the AAF has more than tripled under his
direction and the AAF today is widely recognized for its vigilant
leadership in government relations, advertising education,
self-regulation, and public service.
Mr. Bell has accomplished an effective dialogue between business
and government while developing a more unified industry response
to public issues affecting advertising. It was Mr. Bell who
proposed and spearheaded the advertising industry's respected
self-regulation program (mentioned earlier). And, it is Mr. Bell
who has been the prime motivator of the AAF membership's
voluntary commitment to public service.
Proposed questions for President Bush:
"Mr. President, the economic downturn has affected all areas of
business and particularly the communications and media
industries. Do you see any positive signs in the economy that
signal the beginning of an upturn?"
"Mr. President, as the administration and Congress continues to
explore options to resolve the U.S. budget, do you forsee any
changes in the current tax policy that could bring some relief
to business during the recession?"
"Mr. President, the American Advertising Federation is currently
working with the Private Sector Division of the United States
Information Agency to develop advertising and marketing data with
respect to the free market economic system that will be made
available to embassies around the world. This data and expertise
will provide access to proven methodologies to eastern European
countries, among others, as they move towards a market economy.
Do you see additional ways that the advertising industry can help
foster these important developments in such countries?"
NEWS
AMERICAN ADVERTISING FEDERATION
For Immediate Release
Contact: Julie Dolan
(202) 898-0089
END OF AN ERA: AAF PRESIDENT HOWARD BELL ANNOUNCES RETIREMENT
February 4, 1991, Washington, D.C. -- After 23 years as a
leading national spokesman for the nation's advertising industry,
American Advertising Federation president Howard H. Bell has
announced his retirement as of December 31, 1991.
A Presidential Succession Committee, appointed by AAF
chairman David Bell and chaired by Dow Jones & Co. vp-marketing
Bernard Flanagan, is beginning its review of potential
candidates to succeed Mr. Bell.
In February, 1968, Bell was appointed the first full-time
president of the AAF. At that time the AAF was a newly-merged
organization, spawned in 1967 by two advertising associations
which originated in the beginning of the century, the Advertising
Federation of America and the Advertising Association of the
West.
"As a member of the original search committee which chose
Howard Bell to become president of the AAF, I say with
considerable pride that I doubt we could have found a more
capable and multi-faceted individual anywhere in the country,"
says Dow Jones & Company vice chairman emeritus Don Macdonald, a
former chairman of the Advertising Federation of America and the
- more -
Headquarters
Western Region Office
1400 K Street N.W., Suite 1000
Washington, D.C. 20005
AAF
251 Post Street, Suite 302
San Francisco, CA 94108
(202) 898-0089 FAX: (202) 898-0159
(415) 421-6867 FAX: (415) 421-0512
AMERICAN ADVERTISING
FEDERATION
AAF President Bell to Retire
ADD 1
first AAF chairman following the merger.
Since 1968, Bell has built the AAF into the premiere
national organization representing the interests of every segment
of the advertising industry, including advertisers, ad agencies,
advertising services, media, academia and students. Under his
direction, the number of AAF-affiliate advertising clubs,
companies and colleges has more than tripled, representing a
membership exceeding 52,000 individuals.
Throughout the years, Bell has been a tireless spokesman for
advertising, testifying before countless legislative bodies
against advertising taxes, bans and restrictions. His effective
leadership in government relations, self-regulation, advertising
education and public service is widely recognized throughout the
industry.
"There are few people who have had as large an impact on
our industry as Howard Bell. The fact that our industry has been
so successful in protecting the freedom to advertise is a great
tribute to Howard's leadership," says AAF chairman David Bell,
president of Bozell Inc.
"Howard Bell was surely the right man for the job when he
took over the helm of the AAF," adds former AAF chairman Jim
Fish. "His vigorous and skillful leadership has built the AAF
into a most effective tool for the good of all advertising."
Bell graduated from the University of Missouri School of
Journalism with a degree in advertising, and he holds a Juris
Doctor degree from the Catholic University Law School. He is a
member of the Bar of the State of Maryland, the U.S. Supreme
Court Bar, the American Bar Association and the Federal
- more -
AAF President Bell to Retire
ADD 2
Communications Bar Association.
He began his career as sales promotion manager for WMAL
AM-FM-TV in Washington, DC. In 1951, Bell moved to the National
Association of Broadcasters and served in a variety of posts
before becoming director of the NAB Code of Authority in 1963,
where he was responsible for the administration, interpretation
and enforcement of the radio and television broadcast codes.
At the AAF in 1970, Bell proposed the creation of an
effective self-regulation program for the entire advertising
industry. He developed the policies and procedures which
ultimately led to the creation of the National Advertising Review
Board program in 1971.
Under Bell's direction the AAF college chapter program was
developed with the 1973 merger of Alpha Delta Sigma, an honorary
society of advertising students. Today, 210 colleges and
universities and 6,000 students are affiliated with AAF and its
academic division, providing the only direct link between
advertising education and the profession.
Bell has served as a member of the Advertising Council
board of directors and executive committee; vice chairman of the
board of directors of the American Society of Association
Executives; a director of the National Advertising Review Council
and the Advertising Educational Foundation; a member of the
American Advertising Museum advisory board, public relations
committee of Mothers Against Drunk Driving and the U.S.
Information Agency marketing advisory committee; and a member
of the advisory board of the University of Missouri's Freedom of
Information Center and the U.S. Chamber of Commerce consumer
- more -
AAF President Bell to Retire
ADD 3
issues committee.
In 1984, Bell received the honor award and gold medal for
distinguished service in journalism from the University of
Missouri School of Journalism for his II more than three decades
as a catalyst, conscience and counsel for the profession of
advertising "
His memberships include the International Radio and
Television Society, American Society of Association Executives,
Who's Who in America, Broadcast Pioneers, The International Club
of Washington, DC, Advertising Club of Metropolitan Washington,
Sky Club in New York, World Trade Club in San Francisco, and the
Congressional Country Club in Bethesda, MD.
Bell is a native of New York City and a veteran of the U.S.
Navy. He and his wife Chan have three children and live in
Washington, DC.
# # #
Attachments: Howard Bell/David Bell correspondence.
**** The American Advertising Federation is the only national
association encompassing and representing all aspects and
disciplines of the advertising industry. Headquartered in
Washington, D.C., the AAF serves its 52,000 affiliate members by
representing their views and concerns on public issues affecting
advertising. AAF also serves to promote a better understanding
of advertising among the public, in government and in education.
PN6081
B27
1980
WH
E: Familiar
Quotations
A collection of passages, phrases and
proverbs traced to their sources in
ancient and modern literature
FIFTEENTH AND 125TH ANNIVERSARY EDITION
REVISED AND ENLARGED
John Bartlett
Edited by EMILY MORISON BECK
and the editorial staff of Little, Brown and Company
LB
B
LITTLE; BROWN AND COMPANY
BOSTON
TORONTO
498
Emerson
1
For it is not meters, but a metermaking
16
Things added to things, as statistics, civil
argument that makes a poem-a thought so
history, are inventories. Things used as lan-
passionate and alive that like the spirit of a
guage are inexhaustibly attractive.
Ib.
plant or an animal it has an architecture
of its own, and adorns nature with a new
17 Keep cool: it will be all one a hundred years
hence.²
thing.
Ib. Montaigne; or, The Skeptic
Essays: Second Series [1844].
18 Is not marriage an open question, when it
The Poet
is alleged, from the beginning of the world,
2
We are symbols, and inhabit symbols.
that such as are in the institution wish to get
Ib.
out, and such as are out wish to get in?³
Ib.
3
Language is the archives of history.
Ib.
19
Language is fossil poetry.
Self-reliance, the height and perfection of
man, is reliance on God.
4 Nature and books belong to the eyes that
The Fugitive Slave Law [1854]
see them.
Ib. Experience
20 Classics which at home are drowsily read
5 Of what use is genius, if the organ is too
have a strange charm in a country inn, or in
convex or too concave and cannot find a focal
the transom of a merchant brig.
distance within the actual horizon of human
English Traits [1856]
life?
Ib.
21 Great men, great nations, have not been
6 The only gift is a portion of thyself.¹
boasters and buffoons, but perceivers of the
Ib. Gifts
terror of life, and have manned themselves to
7 The less government we have, the better
face it.
- the fewer laws, and the less confided
The Conduct of Life [1860]. Fate
power.
Ib. Politics
22
Men are what their mothers made them.
8 We think our civilization near its merid-
Ib.
ian, but we are yet only at the cock-crowing
23 Coal is a portable climate.
and the morning star. In our barbarous soci-
Ib. Wealth
ety the influence of character is in its infancy.
Ib.
24 The world is his, who has money to go over
it.
9
Money, which represents the prose of life,
Ib.
and which is hardly spoken of in parlors with-
25
Art is a jealous mistress.⁵
Ib.
out an apology, is, in its effects and laws, as
26
beautiful as roses.
All educated Americans, first or last, go to
Ib. Nominalist and Realist
Europe.
Ib. Culture
27
10 Every man is wanted, and no man is
Solitude, the safeguard of mediocrity, is to
wanted much.
Ib.
genius the stern friend.
Ib.
11 The reward of a thing well done, is to have
28 There is always a best way of doing every-
done it.
Ib.
thing, if it be to boil an egg. Manners are the
happy ways of doing things.
12 He is great who is what he is from Nature,
Ib. Behavior
and who never reminds us of others.
Representative Men [1850]. Uses
29
Fine manners need the support of fine
of Great Men
manners in others.
Ib.
13 When nature removes a great man, people
30 The highest compact we can make with our
explore the horizon for a successor; but none
fellow "Let there be truth between us two
comes, and none will. His class is extin-
forevermore."
Ib.
guished with him. In some other and quite
31 Shallow men believe in luck.⁶
different field, the next man will appear.
Ib. Worship
Ib.
2What matters what anybody thinks? "It will be all the
14
Every hero becomes a bore at last.
same a hundred years hence." That is the most sensible
Ib.
proverb ever invented.- GEORGE DU MAURIER, Peter lb-
betson [1891]
15 Great geniuses have the shortest biogra-
³See Montaigne, 165:19.
phies.
Ib. Plato; or, The Philosopher
⁴See Freud, 679:6.
⁵See Story, 447:18.
¹See Lowell, 567:14; Whitman, 574:26; and Gibran,
⁶Luck is infatuated with the efficient.- Persian prov-
782:16.
erb
Ret
PN6081
M4
WHRC
t:A New
DICTIONARY OF
QUOTATIONS
ON HISTORICAL PRINCIPLES
FROM
ANCIENT AND MODERN SOURCES
Selected and Edited by
H. L. MENCKEN
NEW YORK : ALFRED A. KNOPF : 1976
Adversity
Adversity
17
Advice
old age.
Adversity reminds men of religion.
Adversity is sometimes hard upon a man; but
HEBREW PROVERB
LIVY: History of Rome, v, c. 10
for one man who can stand prosperity, there
are a hundred that will stand adversity.
ns on the threshold;
Adversity always finds at last the man she has
THOMAS CARLYLE: Heroes and Hero-
ouse.
passed by. SENECA: Hercules Furens, c. 50
Worship, v, 1840 (Lecture in
RUSSIAN PROVERB
London, May 19)
To rejoice in adversity is to joy in the cross of
an, Clergy, Divorce,
Christ.
and and Wife, Law,
Adversity is easier borne than prosperity for-
THOMAS À KEMPIS: Imitation of Christ, II,
got.
c. 1420
H. G. BOHN: Handbook of Proverbs, 1855
Prosperity getteth friends, but adversity trieth
Adversity introduces a man to himself.
has neither horse nor
them. NICHOLAS LING: Politeuphuia, 1597
Author unidentified
: Gargantua, I, 1535
Sweet are the uses of adversity,
In prosperity, caution; in adversity, patience.
nowledge is plucked,
Which, like the toad, ugly and venomous,
DUTCH PROVERB
tures are to the ad-
Wears yet a precious jewel in his head.
SHAKESPEARE: As You Like It, II, c. 1600
Adversity makes men; prosperity, monsters.
FRENCH PROVERB
: Ixion in Heaven, II,
1833
The virtue of prosperity is temperance; the
virtue of adversity is fortitude, which in
Adversity comes with instruction in his hand.
WELSH PROVERB
morals is the more heroical virtue.
FRANCIS BACON: Essays, v, 1625
[See also Affliction, Calamity, Contempt, Eng-
A man hath many enemies when his back is
lish, General, Greatness, Humiliation, Love,
to the wall.
Misfortune, Philosophy, Prosperity.
OF NORWICH): Holy
servations, XIV, 1607
JOHN CLARKE: Paroemiologia Anglo-
Advertisement
Latina, 1639
of the verb.
Advertisements contain the only truths to be
Author unidentified
In time of prosperity friends will be plenty;
relied on in a newspaper.
In time of adversity not one in twenty.
THOMAS JEFFERSON: Letter to Nathaniel
sary had written a
JAMES HOWELL: Proverbs, 1659
Macon, 1819
XXXI, 35, c. 325 B.C.
In the adversity of our best friends we often
Blow your own horn even if you don't sell a
find something that is not wholly displeas-
clam.
AMERICAN PROVERB
ary quickly, whiles
1 him.
ing to us.
LA ROCHEFOUCAULD: Maxims, 1665
It pays to advertise.
IBID.
TTHEW v, 25, c. 75
N,
Adversity makes a man wise, not rich.
When business is good it pays to advertise;
1 drink as friends.
JOHN RAY: English Proverbs, 1670
when business is bad you've got to adver-
tise.
Author unidentified
: The Taming of the
Shrew, I, 1594
Friendship, of itself a holy tie,
Is made more sacred by adversity.
[See also Newspaper.
ith respect is giving
JOHN DRYDEN: The Hind and the Panther,
hich he is not en-
Advice
III, 1687
Blessed be thy advice, and blessed be thou.
Boswell's Life, 1779
Human life is a state of probation, and ad-
I SAMUEL XXV, 33, c. 500 B.C.
versity is the post of honor in it.
be, Friend, Friend-
JOHN HUGHES: The Spectator, Dec. 1, 1711
All of us, when well, give good advice to the
sick.
TERENCE: Andria, II, c. 160 B.C.
Daughter of Jove, relentless power,
Thou tamer of the human breast,
When the life of a counsellor is known to be
Whose iron scourge and torturing hour
in accord with his words, it is impossible
The bad affright, afflict the best.
that his advice should not have great weight.
XXX, 20, c. 700 B.C.
THOMAS GRAY: Hymn to Adversity, 1753
POLYBIUS: Histories, XI, c. 125 B.C.
S, and a brother is
The greatest object in the universe, says a cer-
Even the best pilots are willing to take advice
KVII, 17, c. 350 B.C.
tain philosopher, is a good man struggling
from their passengers in bad weather.
with adversity; yet there is a still greater,
CICERO: Orationes Philippicx, VII,
which is the good man that comes to re-
c. 60 B.C.
of adversity, thy
PROVERBS XXIV, 10
lieve it.
No one can give you better advice than your-
OLIVER GOLDSMITH: The Vicar of Wake-
self.
= joyful, but in the
CICERO: Ad Atticum, II, c. 50 B.C.
field, XXX, 1766
It is bad advice that cannot be changed.
VIII, 14, c. 200 B.C.
If adversity purifies men, why not nations?
PUBLILIUS SYRUS: Sententiae, c. 50 B.C.
JEAN PAUL RICHTER: Levana, II, 1807
eptable men in the
No matter how harsh advice may be, it injures
In prosperous times I have sometimes felt my
no one.
IBID.
180 B.C. (Appar-
fancy and powers of language flag, but ad-
rb. It is also found
versity is to me at least a tonic and bracer.
Whatever your advice, make it brief.
videntia, v, c. 64)
WALTER SCOTT: Journal, Jan. 22, 1826
HORACE: De arte poetica, c. 8 B.C.
PN PN0081 6081
B27
1980
WH
t: Familiar
Quotations
A collection of passages, phrases and
proverbs traced to their sources in
ancient and modern literature
FIFTEENTH AND 125TH ANNIVERSARY EDITION
REVISED AND ENLARGED
John Bartlett
11
Edited by EMILY MORISON BECK
and the editorial staff of Little, Brown and Company
LB
LITTLE, BROWN AND COMPANY
BOSTON
TORONTO
724
Stimson - Du Bois
Du Bo
him untrustworthy is to distrust him and
9 The words I use
1
The (
show your distrust.
Are everyday words and yet are not the same!
present
The Bomb and the Opportunity
You will find no rhymes in my verse, no
not one
[March 1946]
magic.
1
The only deadly sin I know is cynicism.
There are your very own phrases.
On Active Service in Peace and
La Muse Qui Est la Grace [1910]
2
The 1
War [1948], introduction
10
When man tries to imagine Paradise on
satisfac
earth, the immediate result is a very respect-
the wor
able Hell.
is heave
Edward Bradford Titchener
Conversations dans le
Withou
1867-1927
Loir-et-Cher [1929]
which b
2
Common sense is the very antipodes of sci-
not nee
ence.
Norman Douglas
Systematic Psychology:
Prolegomena [1929]
1868-1952
11
You can tell the ideals of a nation by its
3
Belie
advertisements.
live and
Harry Leon Wilson
South Wind [1917], ch. 7
ler life.
1867-1939
12
No one can expect a majority to be stirred
3
I can be pushed just so far.
by motives other than ignoble.
Ib. IO
Ruggles of Red Gap [1915]
13
No great man is ever born too soon or too
late.
Ib. I3
Wilbur Wright
14
Many a man who thinks to found a home
[A
1867-1912
discovers that he has merely opened a tavern
and
for his friends.
Ib. 24
4
Form
Orville Wright
Men].
1871-1948
William Edward Burghardt Du Bois
5
Let tl
4
Success. Four flights Thursday morning.
1868-1963
All against twenty-one-mile wind. Started
15
from level with engine power alone. Average
The problem of the twentieth century is
6
Lies-
speed through air thirty-one miles. Longest
the problem of the color line. 1
fifty-nine seconds. Inform press. Home
To the Nations of the World; ad-
and tas
Christmas.
dress to Pan-African conference,
Telegram to the Reverend Milton
London [1900]
7
How
Wright, from Kitty Hawk, N.C.
16
Herein lies the tragedy of the age: not that
word ri
[December 17, 1903]
men are poor-all men know something of
8 In tir
poverty; not that men are wicked-who is
the mis
good? Not that men are ignorant-what is
Émile Auguste Chartier [Alain]
sian pe
truth? Nay, but that men know SO little of
diversic
1868-1951
men.
The Souls of Black Folk [1903]
seldom
5
To think is to say no.
17
It is a peculiar sensation, this double-con-
happine
Le Citoyen contre les Pouvoirs
sciousness, this sense of always looking at
weekda
is enter
6
We prove what we want to prove, and the
one's self through the eyes of others.
One feels his two-ness-an American, a
bruise I
real difficulty is to know what we want to
prove.
Système des Beaux-Arts [1920]
Negro; two souls, two thoughts, two unrecon-
ciled strivings; two warring ideals in one
9
7
Nothing is more dangerous than an idea,
dark body, whose dogged strength alone
The I
when it's the only one we have.
keeps it from being torn asunder.
Ib.
sands (
Libres-propos
"engine
18
The cost of liberty is less than the price of
repression.
Paul Claudel
John Brown [1909]. The Legacy
'Gorki,
1868-1955
of John Brown
for his fir
You explain nothing, O poet, but thanks to
19
Liberty trains for liberty. Responsibility is
This b
8
the first step in responsibility.
Ib.
³The ce
you all things become explicable.
4trib
La Ville [1897], act I
'See Frederick Douglass, 556:8 and 556:9.
ber 26, 19
OK to XX statt
(Smith/Blessey)
5 P.M.
February 15, 1990
RED
PRESIDENTIAL REMARKS: RED CROSS
WASHINGTON, D.C.
FRIDAY, FEBRUARY 23, 1990
Chairman Moody, Ladies and gentlemen. It's always a
pleasure to address the Red Cross. // One reason is that if my
speech is a disaster, relief is close at hand. // Moreover, you
prove what Emerson said: "The greatest gift is a portion of
thyself." //
Eighty-two years ago, a large man --- William Howard Taft --
began an even larger tradition. And since then, every President
has been privileged -- as I am -- to serve as American Red Cross
Honorary Chairman and proclaim March American Red Cross Month.
To Franklin Roosevelt, the Red Cross "embrac [ed] in its
membership all races and creeds." // To Dwight Eisenhower, it
mirrored the "warm heart of a free people." // And it was
another great President, Ronald Reagan, who rightly observed that
"The Red Cross has [always] met the challenge."
Those traits are crystalized in the three windows beside me
-- windows commissioned by the Red Cross in 1917, and which
represent the theme of ministry through sacrifice. They show
what the Red Cross does. // From collecting blood to combating
disaster. And what it has meant through generations of service.
( (Let me tell a story which illustrates that meaning. It's
2
about a violent winter snowstorm -- and a remote mountain cabin
all but covered by snow drifts.
( (A Red Cross rescue team was carried by helicopter to
within a mile of the cabin -- then struggled to the cabin and
shoveled a path through the snow. Finally arriving at the door,
the lead rescuer knocked. It was opened by a crusty mountaineer.
(("We're from the Red Cross," the rescuer explained. To
which the mountaineer scratched his head. // "Well, it's been a
right tough winter," he said at last. "I don't see how we can
give anything this year. ") ) //
A few moments later, the mountaineer got the message: That
rescue team was there to help. Just as by asking others to give
up among
of, not to, themselves, the Red Cross has become what I call
among "a thousand points of light" -- that vast galaxy of
voluntary associations working together to solve problems.
"Point of light," yes. And star of hope across the globe.
For 109 years that star has shone anytime there has been a need
-- anywhere you are needed. Rejecting the "Me"-Generation.
Acclaiming the "We"-Generation. And today it dazzles still. In
2,800 chapters -- in over - towns and cities -- providing light
at the end of the tunnel.
Look, first, at America. When Civil War seared the Union --
or the Dustbowl ravaged lives -- the Red Cross star lit the night
for millions of people. As it did in 1989 from Hurricane Hugo to
Northern California. Through CPR, AIDS education, and programs
for the elderly -- the Red Cross star casts a glow of love and caring.
3
Showing how the definition of a successful life must include
serving others.
That definition, naturally, is not limited to America. //
So in the late 1800s the Red Cross sent food and medical supplies
to a famined Russia. And since then has served in Marc from San
Juan Hill to Hamburger Hill. // In 1987, 1,200 Red Cross
volunteers assisted when Bangladesh was flooded. // Last year,
you sent the first international disaster relief to the Soviet
Union since 1923. // And today, look at Germany. Where you're
providing emergency food, clothing, and medical aid to new
refugees.
These efforts prove anew that a world without the Red Cross
would be a terrible cross to bear. And show how the Red Cross
star of hope can shine forever: By helping the volunteers of
today become the leaders of tomorrow. //
For evidence, look at these men and women -- each a "Star
Player" honored by the Red Cross -- or, as you say, each "playing
your part." Dorothy Campbell-Bell of Nashville. Teaching law in
the classroom -- and the disabled to swim. Or Rochester, New
York's, Joe Delgado. Father of the Organization of Latin
American Students. // In Philadephia, Bill Gallagher is a Cross
leader and full-time medical student. And in Sea Isle City, New
Jersey, Karen Maiorana manages Operation Fireside. // Then,
there's Hartford's Ben Robinson. One of Ebony Magazine's Ten
Young Leaders of America. And Debra Johnson of Ashtabula. The
1988 Volunteer of the Year. //
4
That's some battalion. And today they're leading a cavalry
charge of hope and healing. They're among the more than 21,000
volunteers who grace settings from day-care centers to inner-city
schools. And who last year raised nearly $145 million for the
Red Cross disaster relief fund. Proving that life is measured
not by what's in our bank account but by holding ourselves to
account for the well being of our community
//
I began with a story about such service to others. I'd like
to close with another. It's about a man -- Woodrow Wilson -- who
so admired the Red Cross that he once told Admiral Gary Trayson
to gather up sheep and put them grazing on the White House lawn.
"He appointed me shepherd of the flock," Trayson recalled.
"When shearing time came I reported to him that we had a little
over a hundred pounds of wool." // With that, Wilson ordered
him to send two pounds of wool to every State -- telling the
Governors to have it auctioned for the benefit of the Red Cross.
The auction raised $50,000 -- and in time, Admiral Grayson
became Chairman of the Red Cross. For like Woodrow Wilson, he
believed in "We," not "Me." And that only "Do unto others" could
define a successful life both for the individual and Nation.
You share -- you live -- that belief. And have made the
Red Cross a star of hope unto the world. This table was used by
the Red Cross Chairman when William Howard Taft was President.
So it's my honor to now use it as I sign the proclamation making
March American Red Cross Month. Thank you for inviting me. God
bless the Red Cross. And God bless the United States of America.
#
#
#
#
AMERICAN ADVERTISING FEDERATION
NATIONAL
ADVERTISING
CONFERENCE
June 7-11, 1991
it
The High Notes
IN NASHVILLE>
TENNESSEE
OPRYLAND HOTEL
AAF
AMERICAN ADVERTISING
FEDERATION
The AAF 1991 National Advertising Conference
has an array of advertising's forward thinkers to
June 7-11, 1991
challenge you to Hit The High Notes in your
chance to attend advertising's most provocative
personal and professional life. Don't miss your
Conference
and dynamic annual gathering!
The High Notes
Peter Kann
Chief Executive Officer & President
William LaMothe
Dow Jones & Company, Inc.
Chairman & Chief Executive
< IN NASHVILLE
Publisher, The Wall Street Journal
Officer
Kellogg Company
TENNESSEE
We'll help you Hit The High Notes in your
The National Student Advertising Competition
career with our popular professional development
is reason enough for students and professors to
and ad club management workshops, includ-
come to Nashville. But the AAF 1991 National
ing: Build Volunteer Participation and
Advertising Conference has much more to offer.
Commitment; Art of Managing People;
Hit The High Notes in our workshops designed
Tactics For Membership Growth; Marketing
exclusively for you. Agency pros will challenge
Your Club's Intangible Services; Creative
you in a creative workshop to devise a strategy
Problem Solving; and more! Get energized at
for a fictional ad campaign; and professional
AAF's workshops and you'll leave tuned to Hit
recruiters from Bozell, J. Walter Thompson and
The High Notes.
Young & Rubicam will conduct a Career Search
Workshop on how to land a job in advertising.
The AAF 1991 National Advertising Conference
Also, after the NSAC, trade stories with fellow
will host several major national advertising events
competitors, network, make contacts, and pick
you won't want to miss. Share the excitement as
the brains of hundreds of ad professionals at the
the finest advertising and marketing students in
Toast To The AAF Students. Plus, meet
the country compete for top honors in the 1991
plenty of young ad professionals and NSAC
National Student Advertising Competition.
veterans at the College Chapter Reunion.
15 finalist student teams will present their
campaigns to position NSAC-sponsor American
Need a lift? Recession's got you down? Feeling
Airlines as the premier U.S. carrier for the inter-
blue? Then come to Nashville and get a smile
national business traveler. Celebrate the best of
on your face. Join us in Music City USA and we'll
American advertising at the 1991 National ADDY
Hit The High Notes together at the AAF 1991
Awards Presentation and Exposition. At the
National Advertising Conference.
AAF Member Awards Celebration, AAF will
honor outstanding member accomplishments
America's premier advertising conference takes
with the presentation of the National Club
place June 7-11 at the magnificent Opryland Hotel
Achievement Awards, Ad Club of the Year Awards,
in the heart of Nashville, Tennessee. To Hit The
Distinguished Advertising Educator of the Year
High Notes, register today by completing the
Award and other surprises.
attached forms and receive the early registration
discount. For more information call Karen
Cohn at 1-800-999-AAF1.
Logo courtesy of Anderson Advertising, Inc., San Antonio, TX.
Multiple Registration Rebate
Special AAF Rental Car Discounts
The AAF now offers a substantial rebate if three or more members register from an AAF
AAF recommends conference attendees take advantage of the special discount daily rates
ad club. For example, the first two members pay $505; the third registrant is rebated $25,
on rental cars being offered by Avis* and Alamo. Avis is guaranteeing attendees daily
the fourth: $50, the fifth: $75, and the sixth registrant is rebated the full registration fee.
rates ranging from $36-$39. To reserve a car from Avis, call 1-800-331-1600 and use their
When initially registering, send the entire amount of $505 for each registrant.
Worldwide Discount Number W020920. Daily rates include 150 free miles per day.
Your ad club will be rebated the above amounts within 30 days after the conference.
Alamo guarantees daily rates from $30-$40. To rent from Alamo call 1-800-732-3232
and request plan "BY" 210154. Daily rates include unlimited free mileage. Both companies
American Airlines Discount
offer the special rates from one week before to one week after the conference.
American Airlines is the official airline of the AAF 1991 National Advertising Conference.
*AAF corporate member
American is offering up to 40% off its round-trip, unrestricted day coach fare for conference
attendees. In addition, American is offering 5% off the lowest applicable round-trip fare
Hotel Shuttle Bus
subject to availability. All fare rules and restrictions apply. The 5% discount also applies to
The Opryland Hotel operates a shuttle bus from the Nashville Airport. Proceed to the
round-trip first class travel. (Note: there is a $30 service fee on the special discount if tickets
Opryland USA Information Desk located under the large green canopy on Ground
are returned for a refund). To obtain the special AAF 1991 National Advertising
Transportation Level 1. Shuttle departs the airport every hour on the half-hour, begin-
Conference fare, call American's Meeting Services Desk toll-free at 1-800-433-1790 and
ning at a.m. The fare is $11 round-trip; $7 one-way. Cab fare is $17-$20 one-way.
refer to Starfile S-04614D.
Grand Ole Opry
You may also call Here Today There Tomorrow, the official conference travel
Join your fellow AAFers on Friday, June 7 for an evening of live down-home entertain-
agent at 1-800-368-5965 or 202-296-6373. Identify yourself as an AAF 1991
ment at the world famous Grand Ole Opry, a Nashville tradition since 1925. Summer
National Advertising Conference attendee, and they will reserve your favorite
evening shows normally sell out weeks in advance, so the Opry recommends ordering your
seat at the lowest possible fare on American or the carrier of your choice.
tickets immediately. Tickets can be purchased by calling 615-889-3060. Prices are $14.55
for main floor and lower balcony, $12.39 for upper balcony. American Express, MasterCard,
VISA and Discover are accepted. Showtime is 9:30 p.m.
REGISTRATION
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Receive a rebate if three or more individual AAF club members register for the
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ZIP
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NAME ON
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BADGE
PHONE
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To ensure a 100% refund, cancellation requests must be made in writing to AAF
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room will be ready upon arrival. Any guest checking out after 11 a.m. will incur
ADDRESS
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*All reservations must be received by May 10, 1991. Reservations received after
the cut-off date will be confirmed on a space availability basis. Reservations will
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ARRIVAL
APPROX
AM
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PHONE
DATE:
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DEPARTURE
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ROOMS
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DATE:
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RETURN DIRECTLY TO:
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The Opryland Hotel
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All rates subject to 73/4% state tax and 4% occupancy tax.
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To avoid duplication of reservations, please submit only one card when sharing
Nashville, TN 37214
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(615) 889-1000
Jan Soderstrom
John Elliott, Jr.
Vice President-Advertising &
Chairman Emeritus
Marketing Communications
Marc Cashman
Donald Elliman
VISA U.S.A.
The Ogilvy Group
President
Executive Vice President, Group
Cashman Commercials
Publisher
Time Warner, Inc.
Howard Bell
President
American Advertising Federation
5:00 p.m.-6:30 p.m.
College Chapter Reunion Reception
"Marketing Your Club's Intangible
6:30 p.m.-8:00 p.m.
National ADDY Awards Presentation
Services"
and Exposition
JJJ
Arlene Farber Serkin
President
Washington Consulting Group, Inc.
5:30 p.m.-6:30 p.m.
Ad 2 Business Meeting
Monday, June 10, 1991
7:30 p.m.-11:00 p.m.
General Jackson Showboat
Dinner & Show
7:00 a.m.-6:00 p.m.
Registration
(Buses leave hotel at 7:40 p.m.)
7:00 a.m.-8:30 a.m.
General Breakfast
11:00 p.m.-1:00 a.m.
Ship-to-Shore Nightcap Party
9:00 a.m.-11:30 a.m.
General Session
JOSS
"A Parting Shot"
AAF '89-91 Chairman David Bell
President
Tuesday, June 11, 1991
Bozell Inc.
"Value Added Media"
7:00 a.m.-2:00 p.m.
Registration
Don Elliman
8:00 a.m.-9:30 a.m.
General Breakfast
MUS
Executive Vice President, Group
8:15 a.m.-8:45 a.m.
Publisher
Annual Business Meeting
Time Warner, Inc.
8:45 a.m.-9:15 a.m.
"Reflections of a Hall of Famer"
Jock Elliott
Peter Kann
Chairman Emeritus
Chief Executive Officer & President
Ogilvy & Mather Worldwide
Dow Jones & Company, Inc.
Publisher, The Wall Street Journal
9:30 a.m.-11:30 a.m.
General Session
William LaMothe
"Yes, It's Creative. But Will It Sell?"
Chairman & Chief Executive Officer
Ron Anderson
Kellogg Company
Vice Chairman, Chief Creative Officer
Bozell Inc.
NSAC Winning Ad Campaign
11:45 a.m.-12:30 p.m.
"Big Idea Marketing"
College Chapter Business Meeting
Jan Soderstrom
12:30 p.m.-2:30 p.m.
AAF/Nashville Advertising Federation
Vice President-Advertising and
Luncheon
Marketing Communications
"Two Thin Slices of Insanity"
VISA U.S.A.
Gordon MacKenzie
"Absolut Advertising"
Creative Paradox
Richard Costello
Hallmark Cards
President & Chief Operating Officer
2:30 p.m.-5:00 p.m.
AAF Board of Directors Meeting
TBWA Advertising, Inc.
2:30 p.m.-5:00 p.m.
"Hands On: A Creative Advertising
"Wide-Screen Radio"
Workshop"
Marc Cashman
President
2:30 p.m.-5:30 p.m.
Concurrent Workshops
Cashman Commercials
"Creative Problem Solving"
JUS
12:30 p.m.-2:30 p.m.
Luncheon
Gerry Tabio
President
"A Last Hurrah for Advertising"
Creative Resources
John Bergin
Vice Chairman
"Enhance Your Club's Visibility and
McCann-Erickson Worldwide
Image Through Communication"
Kathy Kerchner
Owner
Interspeak
CONFERENCE ADJOURNS
Speakers
David Bell
President
Bozell Inc.
Ron Anderson
Chairman
Vice Chairman & Chief Creative
Officer
Gordon MacKenzie
American Advertising Federation
Bozell Inc.
Creative Paradox
Richard Costello
Hallmark Cards, Inc.
John Bergin
President & Chief Operating
Vice Chairman
Officer
McCann-Erickson Worldwide
TBWA Advertising, Inc.
7:30 p.m.-9:30 p.m.
American Airlines' Toast to the AAF
Key to Symbols
Students
Club President/Officer
=
Club Executive Director
Sunday, June 9, 1991
Club Committee Chair
= Ad Executives
7:00 a.m.-6:00 p.m.
Registration
= Students and Educators
7:00 a.m.-8:30 a.m.
General Breakfast
7:30 a.m.-8:30 a.m.
Academic Breakfast
Friday, June 7, 1991
9:00 a.m.-Noon
General Session
Opening Ceremonies
1:30 p.m.-2:30 p.m.
District Officers Orientation Session
"AAF Back to the Future: 23 Years of
2:00 p.m.-7:00 p.m.
Registration
History in the Making"
Howard Bell, AAF President
2:30 p.m.-5:30 p.m.
Council of Governors Meeting
6:30 p.m.-7:30 p.m.
Jack Daniel's AAF Tennessee Welcome
"People Smart: Powerful Techniques
Reception
us
for Turning Every Encounter into a
Mutual Win"
9:30 p.m.
AAF at the Grand Ole Opry
Dr. Tony Alessandra
President
Alessandra & Associates
Saturday, June 8, 1991
10:30 a.m.-11:30 a.m.
Spouses Welcome To Nashville
12:30 p.m.-2:30 p.m.
AAF Member Awards Celebration
7:00 a.m.-7:30 p.m.
Registration
2:30 p.m.-4:00 p.m.
"Using a Consumer Database in Ad
8:00 a.m.-7:00 p.m.
National Student Advertising
Research and Media Planning"
CSF
Competition
Bill Schneider
8:00 a.m.-11:45 a.m.
Ad 2 Business Meeting
National Demographics & Lifestyles
8:00 a.m.-11:45 a.m.
Executive Directors/Secretaries Club
2:45 p.m.-3:45 p.m.
NSAC District Coordinators Meeting
Management Seminar
2:45 p.m.-5:15 p.m.
Concurrent Workshops
Chuck Rumbarger, CAE
Founder and Owner
"Art of Managing People"
JUS
Association Management Group
Dr. Tony Alessandra
President
9:00 a.m.-11:45 a.m.
ADDY Workshop & Forum
Alessandra & Associates
9:00 a.m.-11:45 a.m.
State Legislative Workshop: Mobilize
the Power of Your Ad Club
"Tactics to Achieve Membership Growth"
Chuck Rumbarger, CAE
12:00 p.m.-1:30 p.m.
Regional Business Meetings
Founder and Owner
12:30 p.m.-2:00 p.m.
Past Governors Advisory Council Lunch
Association Management Group
12:45 p.m.-6:30 p.m.
Ad 2 Public Service Competition
"Career Search Workshop"
1:00 p.m.-5:00 p.m.
Division I(500+/Major Market Clubs)
Robin Portnoy
Meeting
Vice President, Professional
1:00 p.m.-2:45 p.m.
Executive Directors/Secretaries Idea
Recruitment
Exchange
Bozell Inc.
3:00 p.m.-5:00 p.m.
Speaker Preview: Audition four AAF-
Roni Elson
recommended speakers
Vice President, Director of Personnel
3:00 p.m.-5:00 p.m.
"Build Volunteer Participation and
J. Walter Thompson
Commitment in Your Ad Club"
Virginia Hanchar
Chuck Rumbarger, CAE
Human Resource Representative
Founder and Owner
Young & Rubicam
Association Management Group
John Costo
5:15 p.m.-7:00 p.m.
District Meetings
Ad 2, PA
AAF
AMERICAN ADVERTISING
FEDERATION
1400 K Street N.W. Suite 1000
Washington, D.C. 20005
(202) 898-0089
National Advertising Conference
Hi
it
June 7-11, 1991
The High Notes
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TENNESSEE