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This is not a textual record. This is used as an
administrative marker by the George Bush Presidential
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Folder Title:
American Society of Association Executives 3/11/92 [OA 7569] [3]
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26
22
3
6
March 5, 1992
MEMORANDUM FOR DAVE DEMAREST
FROM:
JENNIFER GROSSMAN
SUBJECT:
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
The ASAE describes its mission as a dedication to "enhancing
the professionalism of the voluntary membershib organizations
they represent, and encouraging participation by association
executives and their organizations in public policy issues which
serve the broad needs of society.'
POTUS spoke to them on March 6th of 1990, and then also last
year, on the day the Gulf War ended. Some notes:
1)
Points of Light Angle: The Associations Advance America
program was launched two years ago, and has now become the
focal point of ASAE's public relations activities. When
Bush spoke to ASAE in '90, he reminded them that there is no
problem in America that is not being solved somewhere, in
some way; and asked the association to help spotlight those
who are part of the solution. To recognize those who heeded
the President's call, ASAE created the Associations Advance
America Awards Program. This year, before POTUS speaks,
ASAE President Bill Taylor will present the awards to
recipients whose efforts range from providing shoes for the
needy, to teaching math and science, to extending a hand of
help and hope to women cancer victims.
2) Legal Reform Angle: In December 1990, at a meeting with
state legislators, the President asked for cooperation in
getting passed the Model State Volunteer Service Act. The
purpose of the legislation would be to help volunteers avoid
suits in the line of service, allowing them immunity if they
were acting in good faith. Suits would be directed at the
volunteer organizations, rather than at individual
volunteers. The philosophy behind cooperation with state
legislators is to have this reform generated by the states
rather than imposed by the federal government. So far, the
legislation has been introduced in a couple of states, but
passed only in Alabama. We're looking forward to better
luck this year.
Mary McClure tells me that ASAE became involved with
effort right from the beginning, and has been extremely
responsive to the President's call to push this legislation.
They might be given recognition for their help -- especially
as this reform drive fits right in with our stump theme of
legal reform ("When dads stop coaching Little League for
fear of lawsuits -- something's wrong.")
EXEPTS FROM 1990 ADDRESS TO ASAE
"Some people think of America as a nation of 'rugged
individualists' -- alone, against the odds. And that is
part of the American tradition -- but only part. There's
another tradition -- as old as America itself. As old as
Pilgrims and the Mayflower Compact -- as old as the pioneers
who settled the West. It's a tradition Tocqueville
described more than 150 years ago, when he wrote that
'Americans of all ages, all conditions, and all dispositions
constantly form associations.'
"
the act of association is nothing less than democracy in
action: Individuals translating common interests into
common cause."
"It will take courage to make each one believe that from now
on in American any definition of a successful life must
include serving others. But that's just what I'm asking you
to do."
EXERPTS FROM 1991 ADDRESS TO ASAE
"For more than 200 years, America has been the home of free
markets and free people. And there is no question:
Opportunity in America is the envy of the entire world."
"There are the new American heroes of today, many of them in
this room
These modern visionaries are the ones that are
making history -- propelling us into the next American
century. Theirs is a movement -- it's more than 200 years
old -- as old as the Declaration of Independence -- a
movement defined by what Jefferson called 'the American
mind' and what I've been calling 'the American idea. It
continues to sweep our country today with a vigor as strong
as ever. It's a vision driven by the strength and the power
of the American dream."
QUOTES
(Volunteerism)
1)
"No matter what accomplishments you make, somebody helps
you. "
-Althea Gibson
(General)
1)
"I think the true discovery of America is before us. I
think the true fulfillment of our spirit, of our people, or
our mighty and immortal land is yet to come
"
--Thomas Wolfe, You Can't Go Home Again
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Building
President
1575 Eye Street, NW
Washington, DC 20005-1168
202-626-2700
FAX 202-371-8825
TLX 262115
March 6, 1992
Jennifer A. Grossman
Research Assistant
Room 111½
Old Executive Office Building
The White House
Washington, D.C. 20500
Dear Ms. Grossman:
Thanks so much for chatting with me about the President's
remarks to the American Society of Association Executives
next Wednesday.
You and others at the White House know far better than I
what the President should stress in his address. My
suggestion would be that he focus on the necessity of getting
the economy moving and the efforts he is making to do so.
He could recognize that the people in the audience represent
virtually every industry and every profession in the country.
They have high profile positions within their industries
and professions - and virtually all of them publish their
own magazines and newspapers. He might urge them to begin
reflecting a more optimistic attitude about the economic
turnaround in their publications. The economy is beginning
to turn. More than anything else, the economy needs a good
dose of positive thinking at this time.
I'm sure the President will have a few words to say about
Super Tuesday, since this is the day after.
Attachment 1 is a copy of the speech that the President
gave to us in the Spring of 1990. I have underlined some
excellent lines that would bear repeating or paraphrasing.
His audience will be quite different from 1990 - and those
who were there are unlikely to remember exactly what he
said previously.
Attachment 2 is the script that will be used for the
Associations Advance America Awards presentations - to be
made at 12:45 p.m. just prior to the President's arrival.
This relates closely to the Points of Light activity,
recognizing associations for many of the same types of
efforts. Gregg Petersmeyer is aware of our activities and
very supportive. Enclosed as Attachment 3 is a copy of
the brochure that describes the Associations Advance America
Awards Program.
The speech might mention the efforts that the President
is making on volunteer protection legislation. It's
important that we encourage volunteerism - and volunteer
protection reform is needed in order to do this. Mary
McClure at the White House could provide good input.
Everyone in the audience is delighted that the President
has included in his tax bill a change in the law that will
allow association executives to save money through 401K
plans. Virtually every other American has access to 401K
plans, but somehow association executives were left out
when the existing legislation was passed. The President's
budget proposes to change that, allowing association
executives to set aside retirement funds.
The story I told you about Gene Fondren and Congressman
Jake Pickle will go over well. As I mentioned, when LBJ
moved from the House to the Senate, an election was held
to fill his House seat. The most prominent names to fill
the seat were the two individuals who represented the Austin
area in the Texas State Legislature - Gene Fondren and Jake
Pickle. They flipped a coin and Pickle won (or maybe he
lost) and came to Washington. He still serves on the House
Ways and Means Committee here. Fondren stayed behind and
became the Chief Staff Executive of the Texas Automobile
Dealers Association and 1991-92 Chairman of ASAE.
You wanted a quote from Chairman Fondren. In a recent
editorial he said: "Leadership demands tact and diplomacy.
It also requires forthrightness. Hidden agendas rarely,
if ever, lead to progress and very often succeed only in
spoiling the brew. Open agendas create healthy tension
and positive results."
Attachment 4 is a brochure indicating how Associations
Advance America, taken from an objective study of
associations by the prestigious Hudson Institute. You may
find some quotes in there that you would like to include.
Attachment 5 is the program for our Management and Meetings
Forum at which the President will speak, along with a copy
of the latest issue of ASAE's monthly magazine (Attachment
6). Also enclosed as Attachment 7 is a Fact Book on
Associations.
ASAE is a 72-year old organization comprised of over 20,000
individuals who play the vital role of managing the trade
associations, professional societies and charitable and
philanthropic organizations in this country.
Please let me know how I can help further.
Cordially,
Diee R. William Toy Taylor
RWT/wmb
Attachments
ATTACHMENT 4
Published by
asae
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
The ASAE Building
1575 Eye Street, NW
Washington DC 20005
The Foundation
of the American Society
of Association Executives
©1990 ASAE. All rights reserved.
THE VALUE OF
ASSOCIATIONS
Executive Summary of
W
ithin hours of the
The Hudson Institute
great earthquake
Report
that rocked the San
Francisco area in October
1989, dozens of state and
national associations were
busy planning relief efforts in
cooperation with government
services. The California
Trucking Association, West
Sacramento, quickly set up a
network to identify service-
able roads and put out an
emergency call for water
Highlights of the
trailers and other life-saving
Hudson Institute
equipment.
Report
When cyanide-laced
Tylenol killed seven people in
September 1982, The Proprie-
tary Association, Washing-
ASSOCIATIONS
ton, D.C., an organization of
nonprescription, over-the-
counter drug manufacturers,
stepped in to identify new
methods to reduce the
possibility of package tamper-
on
ing. Three days after the
The Value of
deaths, the association had
Associations
Society
AMERICA
established a joint committee
to American
in conjunction with the U.S.
Food and Drug Administra-
tion (FDA) to work on federal
regulations to require tamper-
1
DAVID HATHCOX
resistant packaging. A
advocacy groups-is the
safety standards, con-
and safety standards,
month after the tragedy,
subject of this report.
tinuing education, public
ethical canons, and other
the FDA accepted the
information, professional
guidelines, all of which
association's proposed
CREATING
standards, ethics, research
help reduce market-
regulations requiring
BROAD BENEFITS
and statistics, political
place risks consumers
tamper-resistant packag-
From the work of
education, and commu-
face.
ing for over-the-counter
associations flow signifi-
nity service. The work of
3. Associations develop
capsules, liquids, tablets,
cant benefits to society.
associations is woven
and disseminate valuable
and suppositories.¹
This public value springs
throughout the fabric of
information that would
Associations are one of
largely from associations'
American society, and
be otherwise unavailable.
the largest and most
tending to their mem-
the public has come to
It is used by policy
powerful forces in the
bers' collective self-
depend on the social and
makers, regulators, re-
United States today, yet
interests; that is, as
economic benefits that
searchers, and consumer
they are also among the
associations serve the
associations afford. These
groups, among others, to
least visible. Representing
members, benefits of
broad benefits are:
enhance a broad under-
an enormous collective
wider value accrue. For
1. Associations educate
standing and analysis of
presence, associations
example, through an
their members on
the American economy.
impart social and eco-
association, successful
technical and scientific
4. Associations provide
nomic benefits that
practices in one hospital
matters, business prac-
generic information to
touch each of us every
may be adopted in
tices, and legal issues,
inform the public about
Hudson Institute
day. But because the
others, thereby raising
thereby elevating the
the efficiency, qualities,
work of associations is
hospital conditions
quality of publicly
and safety of products
often done quietly and
overall. Such diffusion of
delivered goods and
and services, thereby bol-
behind the scenes, public
technological innovation
services. In many
stering public confidence
perceptions vary widely
and information results
industries, professions,
in the marketplace.
about what associations
in improvements that
and causes, associations
5. By offering strength
are, what they do, and
better serve patients and
are the only source
in numbers and dissemi-
what contributions they
the public in general.
knowledgeable enough
nating useful informa-
make. The value of these
Were it not for associa-
to provide continuing
tion, associations ensure
organizations-compris-
tions, other institutions
education.
representation of many
ing trade associations,
would face added
2. Associations play a
private interests before
professional societies,
burdens in the areas of
prominent role in setting
government. This role is
and health-related and
product performance and
professional, performance,
central to the successful
2
Estimates of the total number of U.S. associations reach well above
100,000. Their value to society is more than the billions of dollars
they spend and the multitudes they employ. Their most significant
impact is in the areas of education, product and safety standards,
professional standards and codes of ethics, public information,
research and statistics, political education, and community service.
functioning of American
professional interest or
need for an authoritative,
skeleton supporting the
economic data and
democracy.
background. Some asso-
independently con-
enormous body of
study, for a response rate
6. Associations nurture
ciations, such as health-
ducted study that would
activity and contribu-
approaching 20 percent.
healthy political condi-
related or advocacy
examine the value of
tions of the hundreds of
This response rate was
tions within the country
groups, represent an
associations (economic
thousands of associations
sufficient to yield results
by exercising and
interest or point of view.
and social) within our so-
in the United States.²
at a high confidence
supporting political
The various ways in
ciety. The hope was that,
level.
choice. In so doing,
which associations serve
by illuminating the value
THE SURVEY
Additional information
associations offer
their members are far too
of associations in Amer-
The universe of sur-
was obtained by Hudson
opportunities for honing
numerous and diverse to
ica, people would clearly
veyed associations was
Institute researchers
individual political skills
catalogue here. However,
understand the vast im-
drawn from ASAE's
through a review of the
and training leaders.
member benefits may be
pact of these nonprofit
listings of individual
association literature and
7. Through community
broadly characterized:
organizations on virtually
members and prospective
relevant scholarly
service, associations call
Associations collectively
every facet of life, from
members for whom
material, discussions
forth extraordinary
serve those interests of
the large, health-oriented
adequate demographic
with approximately 50
amounts of volunteer
members which cannot
organizations down to
data existed. The list
association executives,
labor. Associations
be met effectively by
one's local homeowners
comprised three major
and attendance at
mobilize and train these
individual action;
association and PTA.
strata-trade associations,
association executives'
volunteer forces, thereby
associations communi-
To this end, ASAE
professional societies,
meetings.
developing, giving
cate important events,
commissioned the
and health-related or
The summary pre-
expression to, and
findings, and trends in a
Hudson Institute,
advocacy groups.
sented here highlights
focusing public attention
business, profession, or
Indianapolis, Indiana, to
The final sample
the areas of value stressed
on the strength of the
cause; associations offer
design and conduct a
included 5,500 associa-
in the study. It does not
American spirit.
producers, including
survey of national asso-
tions, each of which
include a discussion of
Most associations exist
practitioners, a collective
ciations in the United
received a questionnaire
the ways in which
to serve their members.
presence to buyers.
States. While the statisti-
mailed in February 1989
association activities can
Trade associations, for
cal findings and eco-
that sought data for the
be imperfect; these are
example, represent a
SHARPENING THE FOCUS
nomic impact imparted
current budget year. Of
considered in the full
group of firms having a
To sharpen the public's
in this report represent
these, 2,836 question-
report, along with the
business or trade in
image of associations, the
generalizations from only
naires were returned.
balance between value
common. Professional
American Society of
5,500 national U.S. asso-
Completed question-
and detriment.
societies serve individuals
Association Executives
ciations, these data nev-
naires of 505 associations
who share a common
(ASAE) determined the
ertheless erect a sturdy
were used in forming the
3
ADVANCING SAFETY,
HEALTH, AND QUALITY
V
oluntary standards
Standards also provide
to be preferred to
constitute perhaps
important information
government regulations
the most signifi-
that would not be
because they are more
cant area of standardiza-
available in their ab-
flexible and adaptable;
tion in this country. As-
sence. For example, due
cost less; preserve the
sociations make large
to the combined efforts
essential tie between the
contributions in setting,
of the American Society
standard and the techni-
certifying, and meeting
for Testing and Materials
cal expertise on which it
product standards that
(ASTM), Philadelphia,
draws; and place the
specify safety and per-
and the Juvenile Product
responsibility for adher-
formance requirements.
Manufacturers Associa-
ence or nonadherence,
$14.5 billion
Last year, for example,
tion, Moorestown, New
success or failure where it
the association members
Jersey, consumers can
belongs-with the
surveyed spent an aston-
now purchase babies'
producers and the con-
Associations spend
ishing $14.5 billion to
high chairs with confi-
sumers.
more than twice as
meet these voluntary
dence that the chairs
Voluntary standards
much on standards as
rules. A massive sum by
have passed safety tests
also help ensure the
the government
anyone's standard, this
for strength, restraints,
compatibility and
spends on foreign aid.
figure suggests quite
and sturdy assembly.
interchangeability of
forcefully just how
As another example,
products and parts,
seriously the business
two huge associations are
allowing goods to be
and professional commu-
devoted exclusively to
used efficiently and parts
nities in this country take
standards setting-ASTM
to be standardized across
AID ASSOCIATION PRODUCT SAFETY STANDARDS
$6.3 billion
their responsibilities.
and the American
manufacturers.
Product standards help
National Standards
protect consumers' safety
Institute, New York City.
and health and help
ASTM standards alone
ensure that products
touch virtually every
meet measurable require-
significant area of
FOREIGN
ments for performance
American industry.
and quality, thus advanc-
Voluntary standards
ing the quality and
set under the auspices of
compatibility of goods.
associations are generally
4
CAMP ADAMSMITH/WOODFIN CAMP
Building codes, aircraft maintenance standards, and bursting strength
tests for packages are all part of the product and safety standards
created by associations. Virtually all standards or guidelines for safe
use of a product are born in associations - from the American
Welding Society's technical standards for acceptable welds to the
American Red Cross's requirements for the safe handling of blood
products to the American Dental Association's familiar seal of
acceptance for products which have "been shown to be an effective
decay-preventive dentifrice that can be of significant value
"
5
EDUCATING WORKERS
AND THE PUBLIC
E
ducation consti-
structive Surgery,
tions organize, require, or
tutes perhaps the
Washington, D.C., for
facilitate. The members
most important of
example, offers nearly
of the professional
all association activities.
200 videotaped courses
societies surveyed alone
Indeed, the public's
ranging from special
spent approximately $3.1
interest in the education
surgical facelift tech-
billion for education in
of association members
niques to head and neck
1989. Of all the states in
Associations spend
may be as great as the
surgery. Many health-
the nation, only Califor-
more on higher
interests of the members
related organizations,
nia spent more than that
education than all
themselves-for by
such as the American
to support higher
the states except
improving members'
Heart Association,
education. Adding public
California.
performance, associa-
headquartered in Dallas,
education, the total
tions elevate the quality
Texas, and the American
association contribution
of products and services.
Cancer Society, head-
to education approaches
Through educational
quartered in Atlanta,
$8.5 billion a year.
offerings, associations
Georgia, concentrate
In a world undergoing
translate general discov-
almost exclusively on
extraordinarily rapid
eries and principles into
informing the public
technological change,
concrete practices in
about specific health
the need for continuing
industries and profes-
risks, disease prevention,
education is obvious.
sions, fill gaps in techni-
and symptoms indicating
Associations meet a
cal education, and
the need for treatment.
significant portion of
provide instruction in
Nearly 90 percent of
that need as they strive
management techniques.
the surveyed associations
to help their members
These educational
offer education programs
learn vital techniques,
offerings run the gamut
and services to their
skills, and knowledge
from general, theoretical
members, and more than
necessary to successfully
courses to highly targeted
71 percent disseminate
conduct their work as in-
instructional materials to
public information.
dividuals and as mem-
widely disseminated
Association members
bers of an industry or
public information. The
spend nearly $5.5 billion
profession.
American Academy of
annually on educational
Facial Plastic and Recon-
offerings their associa-
6
Almost 90 percent of the associations surveyed offer education
programs. In many industries and professions, associations offer
the best - and in some cases, the only - form of continuing
education and skill development. Seminars, workshops,
conferences, trade shows, audio and videotapes, and interactive
DAVID HATHCOX
computer courses are among the many delivery systems for
specialized education.
Education is the most important
activity for many associations
whether it's directed outward toward
the public or directed inward toward
an industry or profession.
MATHCOUNTS, a national
mathematical competition among
junior high school students,
MECOUNT
developed and sponsored by the
STATE
National Society of Professional
Engineers (right), refocuses attention
OFTE
on the importance of math by
TMIT
encouraging achievement in this
NATIONAL SOCIETY OF PROFESSIONAL ENGINEERS
most essential subject.
7
AIDING EXEMPLARY
CONDUCT
P
rofessional stan-
identical titles deliver
and their producers,
dards - certifica-
roughly similar services.
particularly in the many
tion, accreditation,
Some professional
areas where consumers
and licensing-address
societies, such as those
lack sufficient knowledge
the entire scope of
representing medicine,
to make fully informed
professional competence.
the law, and accounting,
purchasing decisions.
Professional standards
grew up around the need
Almost one-third of the
increase public trust.
to develop and enforce
associations surveyed
They assure citizens that
standards. Almost 24
earmark funds annually
the professionals they
percent of the surveyed
to set codes of ethics,
employ have reflected
professional societies set
with 17 percent making
PAT FISHER
thoughtfully about their
professional standards and
appropriations for
practices and ensure that
15 percent certify that
enforcement.
professionals with
these standards are met.
These codes also
While the seed of
identify harmful prac-
professional expertise is
tices and broad positive
sown in undergraduate
motives, thereby enhanc-
and graduate training
ing consumers' trust in
and state licensing
Codes of ethics are crucial to the very
those who produce goods
procedures, associations
and render services. The
functioning of many professional
fertilize and nurture the
practice of setting ethical
professions by encourag-
codes establishes oppor-
societies such as those for doctors,
ing the peer review
tunities for deliberating
process, by offering
on moral values, consid-
dentists, attorneys, public relations
courses that meet legal
ering injunctions, reflect-
practitioners, journalists, educators,
requirements, and by
ing on responsibilities,
issuing standards that
and focusing thoughts.
AUSTIN PLASTIC SURGERY FOUNDATION
and government officials. These
often form the basis for
And, by providing
disciplinary action.
occasion for such
professionals are bound by the
Association codes of
reflection, codes of ethics
canons contained within their
ethics also augment the
are apt to affect mem-
public's trust and
bers' behavior in other
association's bylaws.
confidence in products
spheres of life.
8
Two-thirds of all associations gather and
SETF
analyze statistical data and conduct research.
SPT
Many organizations rely on reports by
associations as the most reliable data
SPTF
available. Other research often directly benefits
an association's members such as that
conducted by the Screen Printing Association
International and its foundation (left) in its
Fairfax, Virginia facility where it studies
factors such as weatherability, safety and
health, and color imagery of new inks.
UNEARTHING
and help identify new
gent public and invest-
sions and health-related
directions for social
ment policy affecting
groups. Usually dissemi-
NEW DATA
improvements. Nearly 65
that industry.
nated through a journal
percent of the associa-
In addition, statistics
published by the associa-
tions surveyed gather
enable businesses to
tion, research findings set
statistics and facilitate or
compare their output,
important new directions
conduct research.
productivity, and costs.
and define the scope,
A
mong the most
Many institutions,
These figures help
standards, and trends
wide-ranging of
including the federal
association members to
within a field.
association
government, depend
manage their activities
Association-sponsored
activities, conducting
heavily on associations
better because they
research is conducted in
research and gathering
for their statistical
provide benchmarks for
all major areas receiving
and analyzing statistical
information. Because
comparisons and excel-
public attention, includ-
information enable
these statistics embody
lence leading to im-
ing the environment,
businesses and profes-
key facts about profits
proved performance.
product safety and efficacy,
sions to function effi-
and expenditures within
Research is central to
employment, and a huge
ciently, offer information
an industry, they fre-
the very mission and
array of social issues.
not available elsewhere,
quently govern intelli-
definition of the profes-
9
NURTURING THE
POLITICAL PROCESS
n one of the most
efforts forcefully remind
ors. The Chemical
surprising findings of
elected officials of their
Manufacturers Associa-
the study, trade asso-
constituencies' wishes by
tion, Washington, D.C.,
ciations spend only
providing an arena in
was deeply involved in
about 10 percent of their
which members mobilize
the legislative and
total annual expenses on
and a forum in which
regulatory process
political education,
they express their
leading to the current
professional societies less
opinions.
"Superfund," a federal
than 2 percent, and
The American Associa-
law that equitably
health-related or advo-
tion of University
spreads among various
cacy groups approxi-
Women, Washington,
industries the responsi-
mately 3 percent.
D.C., for example, is
bilities for cleaning up
U.S. public policy
heavily involved in
hazardous wastes from
always results, to some
legislative efforts ranging
hundreds of sites across
degree, from insistent
from educating members
the country
private representation
in lobbying techniques
Finally, the political
and requests. So that
to support of federal bills
activity of associations
public policy broadly
on child care, family
frequently serves as a
represents many inter-
leave, and pay equity.
training ground for
ests, without any one
Due to the legislative
members by developing
dominating, the political
work of the Florida
the abilities necessary to
interplay of associations
chapter of the National
participate on a wider
is necessary to counter
Association of Social
political spectrum at
other interests before
Workers, Tallahassee, the
national and local levels.
elected officials.
state enacted a law in
Associations also
1982 to license mental
provide information to
health professionals and
Congress and officials of
in 1987 created a state
the executive branch on
board to administer
the potential effects of
licensing of clinical social
legislative or regulatory
workers, marriage and
proposals on members.
family therapists, and
TOM KOCHEL
Associations' political
mental health counsel-
10
One of the fundamental functions of many
associations is to provide a unified voice on
legislation and regulations affecting a
particular industry or profession. Lawmakers
rely on associations for information and
recognize that intelligent decisions involving
complex issues require input from a variety of
asne
associations and cause-oriented groups. For
many associations, political education consists
not of influencing pending legislation, but of
explaining new regulations and guidelines to
their members. However, associations spend a
small amount of their expenditures (less than
10 percent) on political education.
11
REACHING OUT
TO OTHERS
A
ssociations have
a state budgetary deficit.
food and groceries
been at the
All of these efforts were
annually. This commu-
vanguard in the
tied directly to the
nity service has multi-
recent call for increased
associations' and mem-
plied Second Harvest's
voluntary service.
bers' specific expertise.
original distribution forty
Frequently, associa-
The national service
fold.
tions mobilize volunteers
group, Kiwanis Interna-
Other associations
in areas of expertise tied
tional, Indianapolis,
work to enhance the
closely to the trade,
recently concentrated its
public good through
profession, or cause they
efforts on a public
efforts beyond their
represent by drawing on
campaign to fight drug
specialties. Examples
their members' special
use. To disseminate its
include educating
talents to meet social or
anti-drug message, the
Americans about the
economic needs. In
group used 500 prime
importance of the
recent years, for example,
time network airings of a
Constitution, offering
associations have united
public service announce-
education in citizenship,
their members' talents to
ment, a 14-week radio
helping Americans learn
help alleviate hunger,
series, advertising in
to vote by absentee
educate the public about
Time, Newsweek, and
ballot, providing retrain-
COMMUNITY FOOD BANK
drug and alcohol abuse,
Sports Illustrated, and
ing programs for workers
promote literacy and
5,500 billboards. The
displaced from declining
other educational
advertising alone was
industries, and giving
programs, find missing
worth more than $15
Foop
support to battered and
OPEN
children, improve the
million.
abused women and
JUNE
JOON
condition of health care
The Grocery Manufac-
children.
So
SNOHOMISH
BANKS
facilities, provide eye care
turers of America,
These examples of
to the poor, offer medical
Washington, D.C., has
community service set a
aid to the homeless,
united its members with
ripple effect in motion by
alleviate the anxiety and
Second Harvest, a
training public attention
UNITED WAY OF AMERICA
BEANS
OATS
MILK
boredom of hospitalized
national network of food
on the value of steward-
children, offer fire safety
banks, to organize the
ship.
RECIPES
education, aid tornado
donation of more than
victims, and help reduce
100 million pounds of
12
UNITED WAY OF AMERICA
The special ability of associations to mobilize their members as volunteers in service to
communities across the country is being used to combat drug abuse, illiteracy, homelessness,
crime, teen pregnancy, and many more of society's challenges. For example, the American
Association of Advertising Agencies founded a program called Media Advertising Partnership
for a Drug-Free America that features $500 million worth of time annually for free TV and
radio commercials as well as print ads. Associations and community service are a natural
combination and are often paired as the first line of communication and organization after a
disaster. Several associations are involved in local community food banks such as Second
Harvest and other groups that accept unused food from conventions and meetings. Other
associations actually run community service programs, such as the Medical Association of
Atlanta, which operates a clinic for homeless people.
13
MOVING
THE ECONOMY
A
ssociations com-
figure roughly equal to or
mand enormous
greater than the employ-
financial and
ment rolls in such major
human resources. The as-
U.S. industries as steel,
sociations surveyed spent
office and computing
almost $48 billion
equipment, communica-
directly or indirectly in
tion equipment, or the
1989. Broken down, this
airlines.³ Adding volun-
figure represents
teer hours, the surveyed
almost $9.7 billion in
associations are respon-
direct cash outlays to
sible for an additional
offer services and
170,000 full-time
administer operations;
positions, representing a
$3.3 billion worth of
OVERALL ECONOMIC IMPACT
grand total of approxi-
volunteer time (conserva-
mately 670,000 full-time
OF SURVEYED ASSOCIATIONS
tively valued at $10 per
people.
hour) proffered to con-
THE UNIT
$ 14.5 billion on standard-setting
64,000 ADDITIONAL
duct association activi-
STATE, LOCAL, AND REGIONAL
$ 9.7 billion to conduct operations*
ties, including commu-
ASSOCIATIONS
$ 5.3 billion on education and training
nity service;
$ 3.3 billion worth of volunteer time
$19.9 billion that
$ 15 billion in effects beyond direct expenditures
members spent on
education and training or
$ 48 billion
on setting and meeting
*Includes $2.5 billion of education related costs, i.e., speaker fees, food, promotion.
professional and product
THE UNITED STATES OF AMERICA
standards; and
The numbers presented in the report reflect only the survey's
23,000 TOTAL
$15 billion on
universe of associations which met a series of criteria, and
NATIONAL ASSOCIATIONS
have not been extrapolated to the full association community.
multiplier effects in local
Gales Encyclopedia of Associations lists 23,000 national
communities.
AMERICA
associations, and an additional 64,000 associations at the
The associations
5,500 SURVEYED
state, local, and regional levels which includes all types of
surveyed employ almost
NATIONAL ASSOCIATIONS
associations, but not their chapters.
one-half million full-time
($48 BILLION)
equivalent employees, a
14
IMPROVING
AMERICA
B
y working for and
collective interests of
dispositions are forever
through their
association members-in
forming associations.
members, associa-
advancing their knowl-
There are not only
tions produce positive
edge, improving their
commercial and indus-
synergistic effects on
products, increasing their
trial associations in
JIM
society. Association
professional skills, and
which all take part, but
ethical and professional
enhancing their legisla-
others of a thousand
standards provide
tive standing-provide
different types-religious,
information that en-
benefits to the public.
moral, serious, futile,
hances consumers' trust
With roots in ancient
very general and very
in goods and services.
civilizations and ties to
limited, immensely large
Association product
Old World guilds,
and very minute."⁵
standards help improve
associations today have
Reflects Lee VanBre-
the quality and inter-
evolved to occupy a
men, CAE, executive vice
changeability among
unique place in America.
president, College of
products and parts.
The Puritan influence,
American Pathologists,
Association education
America's geographic
Northfield, Illinois,
and research improve
expanse, and her struggle
techniques and augment
for political freedom
knowledge. Associations'
fostered independence
In de Tocqueville's eyes America was already a nation of
involvement in the
and individualism within
associations by the early nineteenth century. We learned
political process helps to
U.S. associations, tightly
effect prudent public
weaving them into the
early on that by joining with others we could accomplish
policy. Associations put
nation's social fabric and
tens of billions of dollars
uniquely distinguishing
what we could not do by ourselves. Associations became a
into the American
them from associations
natural handmaiden to our individualism. Today
economy every year.
of other nations.⁴
Associations help those
In 1830, French
associations confront and meet daily challenges to respond
in need through direct
statesman and author
community service of im-
Alexis de Tocqueville
to members' needs, to protect members' interests while
measurable value.
observed that "Americans
promoting the social good, and to preserve the idealism that
In all of these ex-
of all ages, all stations of
amples, the responsible
life, and all types of
is so vital to the progress of society.⁶
15
NOTES
1. Hugh B. Vickery III, "It's the Press. There's a Crisis.
What Now?" Association Management (March 1983):
a
47-51.
2. The Encyclopedia of Associations 1990 (Detroit: Gale
The publishers wish to thank
the Los Angeles Convention and
Research, 1989) lists approximately 90,000 associations.
Visitors Bureau for their generous support of
The Internal Revenue Service approximates the number
the printing of this Executive Summary.
of tax-exempt organizations in the United States at
nearly 960,000; most of these are associations.
3. U.S. Bureau of the Census, Statistical Abstract of the
United States: 1989, 109th ed. (Washington, D.C.: U.S.
Government Printing Office, 1989), 399, 401.
4. Lee VanBremen, "The Theory of Associations," in
Attracting, Organizing, & Keeping Members. Edited by
TO ORDER
Wilford A. Butler. (Washington, D.C.: American Society
This Executive Summary and the complete
of Association Executives, 1989), 2.
Report are available from ASAE Publications,
1575 Eye Street, NW, Washington, DC 20005;
5. Alexis de Tocqueville, Democracy in America (New
phone (202) 626-2748.
York: Vintage Books, 1954), vol. 1.
Please include $5 per order for shipping and
handling. DC residents add 6% sales tax.
6. VanBremen, Attracting, Organizing, & Keeping
The Value of Associations to American Society
Members, 2.
$30 ASAE members, $45 nonmembers.
The Executive Summary
$5 ASAE members, $10 nonmembers.
Quantity Discounts:
6-10 copies 20% off
11-50 copies 30% off
51-100 copies 40% off
100+ copies 50% off
16
asae
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
The ASAE Building
1575 Eye Street, NW
Washington, DC 20005
The Foundation
of the American Society
of Association Executives
ATTACHMENT 3
ASSOCIATIONS
VANCE
*
AMERICA
1992 AWARDS PROGRAM
AMERICAN SOCIETY
OF ASSOCIATION EXECUTIVES
Associations perform a number of activities
which, if not conducted by associations, would
have to be handled by the government or the
Judging Criteria
corporate world. These activities, often outside
the mission of the organization, bring a great
value to American society, yet frequently go
The awards will be made to associations for
unrecognized.
programs which have demonstrated successful
results within the last 18 months (June 1990
The Associations Advance America Awards
December 1991). All types of programs may be
program was developed by the American Society
considered, including local, state or, national.
of Association Executives (ASAE) as part of an
Programs must be conducted in the United States.
ongoing education campaign to raise the level of
For example:
awareness about the significant contributions of
associations to society.
Product and Safety Standards - perhaps a
standard which was developed to prevent injuries
Each year, up to five association entries will
or improve service. Indicate the need for such a
be chosen to receive the Summit Award, the
standard and any statistics demonstrating its
highest award level, as recognition of the
success.
significant impact of their program. A second
level, representing up to 50 programs, will be
Code of Ethics - include information leading to
the need for the code and how it was
recognized as Award of Excellence winners. And
a third group of associations with good programs
implemented.
will also be added to the Associations Advance
America Honor Roll.
Community Service — please note the scope of the
program, resources involved, number of
volunteers, individuals/others benefiting from the
program, and indications of its success.
Presentation of the Awards
Education Programs - indicate whether the
The awards will be presented to the selected
program is aimed at members, legislators, or the
associations during the 1992 ASAE Spring
public; its purpose, need, and outcome whenever
Convention in Washington, DC, March 7-11. A
possible.
brief description of the top award programs will
be featured in Association Management magazine.
International Activities - by your association on
behalf of the members.
In addition, descriptions of selected programs
will be highlighted as a part of the extensive
Research Projects - these are usually one-of-a-
kind programs. Stress the need for the
communications program conducted by ASAE to
illustrate to the media the value of associations to
information, its use, and benefit to society.
American society.
Entries are not limited to these categories,
A few programs will be chosen to be
however with each entry, please stress the impact
prominently featured during the Spring
your program has had and its value to society.
Include measurements which indicate its size
Convention ceremony as worthy of emulation.
(number of individuals who benefit from it,
Associations Advance America Awards
volunteers involved, etc.) and success.
Staff Contact:
Tom Gorski, (202) 626-2704
Multiple entries are welcome.
There is no entry fee for this awards
program. Deadline for the 1992 Awards is
November 30, 1991.
ASSOCIATIONS ADVANCE AMERICA AWARDS PROGRAM
ENTRY FORM
Please complete and return to the ASAE PR Department, 1575 Eye St., NW, Washington, DC
20005-1168. MUST BE POSTMARKED BY NOVEMBER 30, 1991.
Name of Association
Address
City, State, Zip
Phone
(
)
Fax
(
)
Contact Person
Title
Type of Program (Check all that apply)
Education (member or
Code of Ethics
public consumer)
International Activities
Community Service
Research
Product & Safety Standards
Other Explain
Political Education
Project Summary In 50 words or less, please state the purpose for which your program was
organized, what it does, for whom, and emphasize its value to American Society. (This
description will be shown to judges.)
Starting date
Is this ongoing?
How many individuals affected?
Volunteers involved?
No
Yes
How many?
On one attached sheet only, describe your program in more detail. Emphasis should be placed on
why your program was started, what goals you have established and how you met them, how the
target audience benefited from the program, and its overall value to America. Please do not send
reports, brochures, videotapes, etc.
Associations Advance America
1991 Summit Awards
Chemical Manufacturers Association
Electronic Industries Association
National Association of Life Underwriters
National Mental Health Association
Partnership For A Drug-Free America
1991 Awards of Excellence
AAA-Potomac
Jefferson County Medical Society Outreach
ADAPSO, The Computer Services & Software
Program, Inc.
Trade Association
Junior Achievement Inc.
American Academy of Child & Adolescent
Kentucky Medical Association
Psychiatry
Kentucky Sheriffs' Association
American Heart Association
Lions Club International
American Legion
Maryland State Bar Association
American Meat Institute
Mechanical Service Contractors of America
American Medical Association
Medical Association of Atlanta
American Optometric Association
Mobile Air Conditioning Society
American Psychological Association
National Association of College Stores
American Society of Interior Designers-
National Association of Elementary
Missouri East Chapter
School Principals
American Society of Interior Designers-
National Association of Retired Federal
National Headquarters
Employees
Boy Scouts of America
National Easter Seal Society
California Restaurant Association
National PTA
College of American Pathologists
National Society of Professional Engineers
Council for Advancement and Support of
San Francisco Fashion Industries
Education
Soap and Detergent Association
General Federation of Women's Clubs
Society of Critical Care Medicine
Georgia Society of Association Executives
Telephone Pioneers of America
Hillsborough County Bar Association
Texas Laundry & Drycleaning Association
Home Builders Association of Greater
Texas Medical Association
Columbia (SC)
Towing & Recovery Association of America
Houston Apartment Association
United Services Automotive Association
Independent Insurance Agents of Minnesota
Institute of Real Estate Management
(Dallas Chapter)
asae
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
ASSOCIATIONS
The ASAE Building
ADVANCE
1575 Eye Street, NW
AMERICA
Washington, DC 20005-1168
ATTACHMENT 6
PLUS: Getting Fired, Lobbying Rules, Call for Board Nominations
ASSOCIATION
management®
MARCH
asae
1992
THE
FAMILY
FACTOR
Associations
work out a
new balance.
5 p.m. Sunday, Olympic Stadium. Sightseeing in Montréal reaches new heights.
In Montréal, we view things
from a different angle.
Our Olympic Stadium is a fine example.
attract hundreds of thousands of visitors
Greater Montréal Convention and
It's crowned with the world's tallest in-
and business people.
Tourism Bureau, 1555 Peel Street,
clined tower, which slopes at an incre-
Whether you come to Montréal for bu-
Suite 600, Montréal, Québec, Canada
dible angle of nearly 45 degrees at its
siness or pleasure, the stadium is a monu-
H3A 1X6.
575-foot summit.
350YEARS
ment to the city's flair for originality, worth
The tower's observation decks provide
Tel: (514) 844-5400
viewing in its own right. As is its neighbour,
a spectacular view for 50 miles around.
FAX: (514) 844-5757
the Montréal Botanical Garden, the world's
From the 60,000 seats below, Montréalers
second largest.
Tourisme
enjoy spectacles of another kind, year-
You can enjoy Montréal's 350th Birthday
Québec
MONTRÉAL
round. The Montréal Expos, operas and
let's celebrate
Celebration anytime between May 15th
rock concerts all play here. In addition,
and October 12. 150 days of shows,
numerous consumer and trade shows
cinema, opera, dance and music.
Montréal
"When you're starting your
insurance program from scratch,
it pays to go to the experts."
Gwen Grim, Executive Director, Society of Diagnostic Medical Sonographers
Creating a new member insurance
program for an association can be a
daunting task. Just ask SDMS executives.
When they looked into providing insurance
for their members, they were faced with an
overwhelming number of companies and
plans to choose from. And, somehow,
members' demands for high-quality
coverage had to be balanced against their
budgets. But SDMS made the smart
decision. They left the hard work to
Seabury & Smith.
For over 40 years, Seabury & Smith has
created complete insurance programs for
professional organizations. We offer services
ranging from program design to efficient
claims processing to marketing your
program to members. To find out how we
can take the hard work out of insurance for
you, call Don Wares, Vice President,
Seabury & Smith, at (202) 457-6804.
SEABURY & SMITH
Insurance Program Management
A Marsh & McLennan Company
H.B.
CEWIS
A small group shouldn't feel that way.
A lot of small groups come away from big hotels wondering why they were forgotten and ignored. And mumbling things like,
"What's the big idea?" X Well, at the Washington Hilton, we put together a team of planners who do everything possible to
make small groups feel as if they were the only group in the entire hotel. And we call it The Little Hotel at the Washington
Hilton. X So stop by 1919 Connecticut Ave. Or call 202/483-3000. Because for small groups, our little hotel is a pretty big idea.
THE LITTLE HOTEL AT THE WASHINGTON HILTON
X
The Magazine for Association Executives
ASSOCIATION
VOL. 44
NO. 3
management®
MARCH
1992
COVER STORY
40
Human
Resource
Evolution
81
The Trappings of Excess
24
49
ASAE Interim Report on Music Licensing
CEOS AND LEADERSHIP
The hassle, harassment, and intimidation began a
Landing the Top Spot
year ago. That's when licensing groups BMI and
You've heard this advice before: If you're ready to
ASCAP initiated campaigns to force associations to
move on-or just nervous about the economic
sign blanket music license agreements.
climate-put together a best-selling resume and a list
ASAE calls for changes.
of contacts. Now, here are tips on how to do it.
By Don J. DeBolt, CAE
40
57
COVER STORY
CEOS AND LEADERSHIP
Human Resource Evolution
Getting Fired
Do families and jobs really go together? They can,
Let go, downsized, reorganized. That's ouch, regard-
and when the baby boomers have a say, they do.
less of the term. A CEO who's been through it talks
Associations begin to accommodate a different
about why it happens, how it feels, and how to cope.
sort of growth factor.
By Kristin Staroba
By Martha J. Lockwood, CAE
64
Here's the Plan
Writing a strategic plan is a lot of work. But this
philanthropic group found the plan was the key to
managing volunteers, staff, and mission.
By Harriet L. Fader, CAE
Cover photograph: Steve Gottleib
March 1992 / ASSOCIATION MANAGEMENT 3
DEPARTMENT TME TS
7 This Just In
14 Footnotes
20 Perspective Elbow Room for Editors
By Linda F. Crismond
28 Technology at Work Electronic Organizers
By Steven L. Harrison
32 People on the Move
34 Management Update
90 Call for Board Nominations
96 Association News
100 Inside ASAE
106 Legal Nonprofit Lobbying
64
By George D. Webster
Here's the
108 Board of Directors
Plan
110 Supply & Demand
111 Executive Search
112 Service Salute
113 Advertisers
114 Good Ideas Work-at-Home Contracts
71
By Melanie Klooz
Meeting Abroad
104 Membership Application
Prepare members for overseas meetings with a
planning guide. The American Society of Travel
Agents shares its checklist.
By Chris Vranas
89
A Call for Papers
81
Thinking about submitting a presentation for ASAE's
The Trappings of Excess
10th Management Conference and Exposition?
Do you use the L.A. Law method or the MBA ap-
Here's how.
proach to marking the line of ethical professional
behavior? Association executives are considering
91
whether-and how-to nail down specific limits.
By Dobby Wall and Hugh K. Lee
ASSOCIATION MANAGEMENT's 1991 Editorial Index
Find what you need in the index: every article
published last year by author and subject.
87
Definitive Disney
Walt Disney World's unflagging customer service
precepts work for association members and meetings
For information on these and other association
as well. Disney's recent 20th anniversary showed how.
management topics, contact ASAE Information Central at
(202) 626-2742 or (202) 626-2747.
By Lorri Lee McGough
ASSOCIATION MANAGEMENT (ISSN 0004-5578), Volume 44, Number 3. Published monthly by the American Society of Association Executives, 1575 Eye St., N.W.,
Washington, DC 20005. Telephone: Advertising (202) 626-2711; Editorial (202) 626-2708; General ASAE (202) 626-ASAE. Second-class postage paid at Washington,
D.C., and additional mailing offices. Statements of fact and opinion are the responsibility of the authors alone and do not imply an opinion on the part of the officers
or the members of ASAE. Copyright 1992 by the American Society of Association Executives. Materials may not be reproduced without written permission.
Subscription rate for members is $24, which is included in the dues. U.S. subscription rate to nonmembers: $30, one year; $50, two years; $70, three years. Canadian
subscribers add $5 each year; all other foreign subscribers add $10 each year. Also available on microfiche and microfilm. Single copies: $5. Postmaster: Send address
changes to ASSOCIATION MANAGEMENT, 1575 Eye St., N.W., Washington, DC 20005.
4 ASSOCIATION MANAGEMENT / March 1992
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in
401(k) reinstatement in sight. Language that would allow tax-exempt employers to start new 401 (k) plans is
part of the Bush economic-growth proposal and other bills. At press time, committee markup was under way in
Congress. ASAE asks that you urge your representatives and senators to support 401 (k) reinstatement. For
information, call ASAE Government Affairs, (202) 626-2788.
Postal prognosis. The Bush budget proposal would cut $360 million from the U.S. Postal Service's request of
$481.9 million for the revenue forgone subsidy. Among its consequences, the proposal would alter eligibility to
use nonprofit mail and deny nonprofit mail privileges for nonprofit second-class publications with more than
10 percent advertising; third-class nonprofit mail "containing advertising or political advocacy material"; and
"educational material for organizations that are not schools." ASAE asks that you urge your representatives and
senators to support the postal service's request for revenue forgone. For information, call ASAE Government
Affairs, (202) 626-2788.
Job-seeker alert. If you're out of work, don't miss the free panel discussion March 26 from 4 p.m. to 6 p.m.
at ASAE. Seating is limited to 50. Call Margot Barna, (202) 626-2784.
Top honoree. Anne L. Bryant, CAE, executive director of the American Association of University Women,
Washington, D.C., is the recipient of the 1992 Key Award, ASAE's highest honor.
Sponsorship guidelines proposed. After charging that the nonprofit Mobil Cotton Bowl owed taxes on
corporate payments reportedly received, the Internal Revenue Service has issued proposed corporate
sponsorship guidelines and invited associations to comment by April 3. According to IRS, donations a
charitable organization receives are tax-exempt if the organization does not in return provide the donor a
valuable benefit. Mere recognition is allowed, but extensive donor promotion is advertising, which is unrelated
business, says IRS. ASAE convened an Emergency Corporate Sponsorship Task Force meeting February 4. At
press time, ASAE was drafting comments on the proposed guidelines and asking associations to send their
comments to ASAE Government Affairs, (202) 626-2788.
Fellows tapped. The 1992 ASAE Fellows are Richard J. Bettis, CAE, executive vice president/CEO, Texas
Hospital Association, Austin; Elaine Kotell Binder, CAE, executive director, B'nai B'rith Women, Washington,
D.C.; Derrick A. Crandall, CAE, president, American Recreation Coalition, Washington, D.C.; Alan F. Sauer,
CAE, CEO, Oakland Association of Realtors; Bryan E. Silbermann, CAE, executive vice president, Produce
Marketing Association, Newark, Delaware; and Robert G. Stein, CAE, senior vice president, The Healthcare
Forum, San Francisco.
America advanced. Five associations have captured top Summit Award honors for their profound impact on
American life. Recipients are the California Podiatric Medical Association, Sacramento, California; the
Cosmetic, Toiletry, and Fragrance Association Foundation, Washington, D.C.; the Georgia Society of
Association Executives, Atlanta; the Society of Automotive Engineers, Warrendale, Pennsylvania; and the
Imperial Council A.A.O.N.M.S. (The Shrine of North America), Tampa, Florida.
Thanks to you. The responses to "All About You," the survey we published in the January issue, have been
pouring in: about 1,100 to date. We plan to publish the results this year. Thanks for your support.
AM
March 1992|ASSOCIATION MANAGEMENT 7
©
1991 Los Angeles Convention & Visitors Bureau
MEET IN L.A.
AND IT'S JUST ROOK, RAP
AND HEAVY MITAL.
Everyone's a critic. But the fact is,
today's Los Angeles is a global cultural
center with over 2,000 theaters, galleries
and museums. You can hear a symphony,
sing the blues and get inspired by the
masters all in one day. Now that's range.
And in the center of it all: the new
Los Angeles Convention Center, set to open
in 1993. It's an ideal space - with more
room for meetings and exhibits than any
other center on the West Coast. It's also
an ideal setting - with dramatic entry-
ways that sweep directly into the exhibit
halls and offer a stunning view of L.A.'s
towering downtown skyline.
To get a first-hand look at the new
centerpiece of Southern California, just call
the Los Angeles Convention and Visitors
Bureau. You can be sure of getting some-
thing every convention planner wants.
Rave reviews.
LOS ANGELES
CONVENTION
& VISITORS
BUREAU
515 So. Figueroa St., Los Angeles, CA 90071
(213) 624-7300
Pommitment Quality
ASSOCIATION
Vol. 44
management®
MARCH
No. 3
1992
Service
Publishing Director
R. William Taylor, CAE
Publisher
Elissa Matulis Myers, CAE
Editor
Ann I. Mahoney
Managing Editor
Keith C. Skillman
Senior Editors
Patricia A. Mascari and Kristin Staroba
Contributing Editors
Heidi Bowers and Kenneth P. Sommer
Editorial Secretary
Karla A. Boyers
JZA, INC.
Art Director
Kimberly Kerin
HAS PROVIDED
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Production Assistant
Stephanie L. Gordon
AND RETIREMENT
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Kimberly Leaird
PLANNING SERVICES
Circulation Assistant
Gerald LeNoir
TO ASSOCIATIONS
SINCE 1969.
Director of Advertising
Judy Comeaux, CAE
Advertising Coordinator
Lisa Niedzielak
Advertising Secretary
Jonathan Ruiter
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ASSOCIATION MANAGEMENT strives to provide timely, practical information to help association executives succeed
in their dual role as manager and visionary. Articles address issues, programs, news, and trends important to
me personally.
not-for-profit organizations of all sizes and scopes.
P. ALLEN HANEY, PRESIDENT
Instructions to Authors. We invite you to share your expertise and perspective while contributing to the
body of knowledge on association management. Article ideas and manuscripts should, whenever possible,
reflect real and specific experiences.
Before writing, please read our Author Guidelines in the March 1988 issue (and also available from the
magazine office). Articles should be original works not published elsewhere and should be approximately 8-
JZA, Inc.
12 double-spaced pages. All manuscripts are subject to editing for style, clarity, sexist language, and length.
We also invite readers to comment on articles or ideas covered in recent issues of ASSOCIATION MANAGEMENT.
Send all manuscripts and inquiries to Editor, ASSOCIATION MANAGEMENT, 1575 Eye St., N.W., Washington,
1421 Prince Street, Suite 320
DC 20005. If you have any questions about submitting a manuscript, please call (202) 626-2708.
Alexandria, VA 22314
Reprints and back issues. If you wish to order reprints of articles, please call (202) 626-2778. Back issues
and single copies of articles can be ordered by calling (202) 626-2748.
(703) 683-7274
Reprint permission. Requests for permission to use material published in ASSOCIATION MANAGEMENT should
be directed to the managing editor at the address noted above.
asae
The
Audit
10 ASSOCIATION MANAGEMENT March 1992
Bureau
GOODYEAR
Marta Hayden Courts King-Size Recruit.
"No recruiting challenge is too big for me," Marta Hayden, CMP
Still, Hayden pressed on with facts of ASAE's industry
boasted from her office at the Monterey Conference Center.
contributions. Kong snarled. Hayden persisted with more facts
"OK," we replied. "Let's see you sign up a 30-foot gorilla
of ASAE's educational opportunities. Kong crushed a condo.
with a nasty bit of razing objections."
Hayden went for the close. Kong offered to give her a big hand.
"Ahh," mused Hayden. "This could be the apex of my
Which brings us to the photograph above. Proving once and
membership recruiting career."
for all, it ain't over 'til the fact lady screams.
Slipping into her best "wooing the savage beast" gown,
In 1991, Marta Hayden, CMP was once again the Top
Hayden was off to confront King Kong himself. On his turf. But
ASAE Associate Membership Recruiter. Bringing her career total
after a long day of wreaking havoc (and prior to his evening
to 176. We at ASAE appreciate Marta's heroic efforts. We know
banana dacquiri) Mr. Kong was in no mood to discuss the
how hairy it can get.
benefits of ASAE membership. Or anything else for that matter.
King Kong courtesy of Universal Studios Hollywood®
EVEN BEFORE THERE WAS
PEOPLE WERE RACING
Best of all, considering the cost of other regional con-
A millionaire before the age of forty,
vention sites, ours will be far and away the best value.
Sir Thomas Lipton always cut a larger
The Rhode Island Convention Center will be
than life figure. Driven by a lifelong
close to everything. After all, the entire state meas-
passion for yacht racing, he
ures only 48 miles by 37 miles, with over 400 miles
issued his first America's
of unparalleled coastline.
Cup Challenge in
Shamrock V© © Rosenfeld Collection, Mystic Seaport Museum. Portrait courtesy of the Newport Historical Society.
1898 and brought
That puts you just a short
Shamrock I to America. He lost to the Columbia, but
drive away from classic New
that didn't deter him from putting 5 successive Sham-
England towns as well as
rocks to the test, the last of which was defeated by
Newport's Gilded Age man-
Harold Vanderbilt's Enterprise at Newport. Despite
sions and the sandy beaches
his numerous stateside defeats, his years
Rhode Island's lengthy coastline is
of South County. Providence
dotted with architectural treasures,
of trial did earn him a reputation as
including some of the country's
offers an abundance of its
few remaining lighthouses.
America's greatest sportsman.
own attractions, too. The Rhode Island School of De-
sign Art Museum. Roger Williams Park Zoo. And a
Rhode Island has always been
multitude of fine dining opportunities ranging
a very hospitable location whether it be for yachting
from traditional New England
competitions or more permanent ventures. No sur-
fare to haute cuisine.
prise, then, that it's also the ideal location for a
world-class convention center.
Opening in 1993 in Providence, at the
head of Narragansett Bay, the Rhode
Island Convention Center will domi-
nate the Northeast with its unique
combination of style and amenities.
A CONVENTION CENTER,
TO OUR SHORES.
a new Westin Hotel, adjoining the con-
vention center, offering visitors over
Then there's the
500 of the more than 2000 gracious guest rooms and
convention center. Rea-
suites available in the Greater Providence area.
son enough to choose
Beyond
Rhode Island. Its
the building's
365,000 square feet of
many pleas-
space feature a 100,000
Benefit Street, within walking distance of
ant amenities,
the convention center, has the nation's most
sq. ft. exhibit hall, di-
impressive collection of colonial homes.
you'll also find
Our banquet facilities, able to serve 5,000 people
visible into four separate halls, with 30-foot clear
our service to be
at one time, are the largest in the Northeast.
ceilings, 10 loading docks, two ramps for drive-in
impeccable. To that end, we offer a unique "Smooth
truck access and individual public and service entries.
Sailing Guarantee" assuring you of the high quality of
There's also a 20,000 sq. ft. ballroom, 17,000 square
service you can expect from the moment you book
feet of
additional meeting space
your convention.
and breakout rooms,
INFORMATION
If you'd like to
as well as banquet
know more, just call
BANQUETS
facilities capable of
1-800-858-5852,
serving 5,000 people
or write: Rhode Island Convention Cen-
at one sitting.
ter, 15 LaSalle Square, Providence, RI 02903-1814
There's
to receive our meetings
even
kit. If you've been
RHODE
searching for the
perfect conven-
ISLAND
tion destination,
Beautiful
it looks like
and functional,
the Rhode Island
Convention Center
your ship has
with an attached Wes-
tin Hotel, is unique
come in.
in the Northeast.
CENTRAL
footnotes
Taking Care of Business
M
y sweet, bright cousin Penny,
In a time when the pressure valves on
a junior-year honor student
our beings are singing out "danger
from Connecticut, and her
zone," it's important to gain a little
great friend Kelly spent their spring
distance from our day-to-day concerns
break visiting me in Washington, D.C.,
and try to measure their impact in terms
this year. After picking them up at the
of what will be remembered a year from
train station, I took the scenic route
now-much less in 100 years. If we all
home, pointing out to them, nonstop,
could focus our energies on actions of
the many wonderful and historically im-
lasting value, we would be at least slightly
portant sites that pepper this city.
more productive.
As we came around the curve of Rock
I don't expect to be remembered as a
Creek Parkway heading for Memorial
distinct personality by anyone other than
Bridge, I called out, "Look! There's the
my family and perhaps a few friends
Kennedy Center, and that round building
when I'm gone. I would like to think I
right behind it is Watergate."
was a part of something that was worth
I sensed a certain vagueness in their
preserving or remembering.
recognition, so I asked them what the
today, who is leading a life of such
And perhaps in my finer moments I
significance of Watergate was. After a
timeless import that their names and
aspire to do as Milton said in his Oration
few silent moments, Kelly piped up,
actions will be recognized by 10-year-olds
Against Scholastic Philosophy:
"Didn't that have something to do with
in the year 2500 or 3000?"
"But your mind should not consent to
Nixon? Did they name the building after
I had dinner with some American
be limited and circumscribed by the
his Watergate campaign?"
and Japanese friends the other day, and
earth's boundaries, but should range
The next day we went to Mount
one of the Americans was criticizing the
beyond the confines of the world. Let it
Vernon, "home of George Washington,"
effectiveness of the presidency of Jimmy
reach the summit of knowledge and
I pointed out. As I wandered through
Carter. My friend asked me if I agreed. I
learn to know itself and at the same time
that magnificent place, I found myself in
didn't, but my response was that I didn't
to know those blessed minds and intelli-
a reverie.
think it was possible to evaluate the
gences with whom hereafter it will enter
When I was growing up, I remember
significance of a president-or anyone
into eternal fellowship."
thinking George Washington was the
else-without the telescopic reflection of
Of course, at the same time, taking
most important man who ever lived in
100 years or so of perspective.
care of business.
our country-and put him up there with
In this context, my own efforts and
Aristotle, Churchill, Shakespeare,
ambitions seem SO petty and insignificant.
Hammurabi, Joan of Arc, and a handful
Am I daunted by the challenge of really
of others whose lives had penetrated my
making a difference in this world? Not I.
consciousness by the time I was 9 or 10.
But I'm humbled by the recognition that
I found myself asking the question,
little that I do has the life-and-death ur-
ELISSA MATULIS MYERS, CAE
"Of the roughly 5.2 billion people living
gency I sometimes accord to it.
Publisher
14
ASSOCIATION MANAGEMENT / March 1992
PHOTOGRAPH: SAMIA
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"Canada's great! It's so exciting
that I know my delegates would
love it. But then there's Customs.
and that's the kind of trouble
"I can't believe
I just don't need."
you're saying that David!"
the
Yes! I would like a copy of the new
"Handy Guide to Canada Customs for
Meetings, Conventions, Trade Shows & Exhibitions".
Yes! My organization can meet in Canada
Yes! I plan meetings for my organization.
Yes! I would like to know who my local
Canada contact is.
Name
Title
Organization
Address
City
State
Zip code
Telephone ( )
Facsimile(
For immediate response, fax the reply card to
Business Travel Group, Tourism Canada
(416) 973-8714.
Canada
People, places and "savoir-faire"
AMM. 03-92
Place
Stamp
Here
ASAE
The ASAE Building
1575 Eye Street, NW
Washington, DC
20005 - 1168
The Facts
Getting your delegates, exhibitors and meeting material
in and out of Canada is a lot easier than David Doubting
realizes.
The key to it all is getting in touch with the right people at
the right time.
Betty Planwell knows it's simply a question of contacting the
Canada Customs office in the city where you'll be holding
your meeting about 15 months before it's scheduled to get
under way. That's how she and her exhibitors found out
about Canada's new streamlined customs procedures.
Meeting in Canada is certainly easy when you know
the facts.
Ask for your free copy of the "Handy Guide to Canada
Customs for Meetings, Conventions, Trade Shows and
Exhibitions" and find out for yourself. If you're at all like
David Doubting, it's custom-made just for you!
"Those are the facts!"
Canada
People, places and "savoir-faire"
C
perspective
BY LINDA F. CRISMOND
Elbow Room for Editors
C
an anyone spare a paradigm?
Every nonprofit association seeks
A CEO offers insights on balancing editorial
a model policy for balancing the
forces weighing on its major periodical.
freedom with multiple agendas.
The paradigm would ensure harmony
between the journalistic idealism of edi-
medium with value to a spec-
torial staff and the ever-multiple purposes
trum of readers. It's a killer
of officers, boards, executives, and mem-
job, never ending and often
bers.
unappreciated. But somehow
And that's not all. No paradigm would
it seems to work out.
overlook the commercial sector, the hand
A publications policy
that helps sustain major journals through
should accommodate as many
its advertising investment.
agendas as possible. A big
The organization I administer, the
part of my agenda is to make
American Library Association (ALA),
the elected officers look good,
Chicago, is a nonprofit educational asso-
but editors might prefer to
ciation sometimes at odds with informa-
use their limited space for
tion industry policies. But industry adver-
other association priorities. If
tising feeds some $2.5 million a year
I can't channel the editors'
overall into ALA programs-definitely a
interests my way by sweet per-
factor in our harmony.
suasion or stating the hard
So what's the paradigm for keeping
facts, I turn to other means
leaders, readers, and feeders happy? And
of promoting ALA officers.
in serving multiple purposes, how do
That's not to say editors
you both challenge and channel the
A while back, the newsletter of the
can't be swayed by leaders-for better or
publication editors, those oft-forgotten
Society of National Association Publica-
for worse. A leader says, "More books
souls who wear the association's angst on
tions, Washington, D.C., quoted a media
and articles on technology," and we
their faces?
management expert as saying, "Every
jump. But it's best to measure those
The stereotype of a CEO as someone
serious problem of nonprofit association
declarations against demonstrated reader
who leads publishing staff by the nose
publishing can be traced to positioning
interest.
just doesn't fit at ALA. In our magazine
discrepancies. The society or society's
publishing program, we've given the edi-
board sees the publication as existing for
Put It in Writing
tors the freedom to determine the con-
one purpose, while the staff, advertisers,
Most of us in the nonprofit world say
tent of their publications.
or readers see it for another."
publishing programs must display integ-
The boards and bosses of nonprofit
This is true, but the problem isn't the
rity, responsiveness, and credibility to be
associations set the overall policies and
discrepancies-it's misplacing the re-
effective, and that such qualities require
goals, hire the editors, and get out of the
sponsibility for sorting them out.
editorial independence. That's what we
way-most of the time. Does this ap-
ALA has given this responsibility to its
say, but do we say it in writing?
proach solve all our problems of multiple
publication editors. That's what profes-
ALA does. I quote from our policy
purposes? No. But it gives us a framework
sional editors do; they package a hun-
statement for American Libraries, the
for addressing them.
dred points of view into a coherent
association's news magazine:
20 ASSOCIATION MANAGEMENT March 1992
PHOTOGRAPH: STUART/RODGERS/REID
"The editor must assume an obliga-
Some years ago, our governing coun-
won't always keep us out of trouble. As
tion to represent the best interests of the
cil decreed that its entire voting record
administrators know, policies solve every
association
fairly and as fully as pos-
should run in the association news maga-
problem except the next one to come
sible within the scope of the journal and
zine. The editor, trying to build a color-
along.
with due regard to the editor's preroga-
ful reader's magazine and a hot medium
When an editor develops a deeply
tives in producing a balanced and read-
for advertisers, grew apoplectic when he
personal agenda that's irrevocably out of
able publication
The editor is guar-
saw what he'd have to print: 15 pages of
tune with mine, that's a big problem and
anteed independence in gathering, re-
resolutions, names, and little x's and o's
one that may result in someone getting
porting, and publishing news according
for each individual vote.
fired. It probably won't be me. But until
to the principles of the association's
He marched into my predecessor's
the last day on the job, that editor will
policies on intellectual freedom
Col-
office pounding the policy manual and
enjoy editorial freedom.
umns shall be kept scrupulously and
declaring, "Nowhere does it say the
We had just such a situation in 1974,
faithfully open to expression of all view-
council can overrule my editorial inde-
before our policy was fine-tuned. My
points of interest and concern to the
pendence." My predecessor nodded and
predecessor felt that the current editor
library profession."
said softly, "Yes, I can agree with you-
of American Libraries had lost sight of the
In effect, then, the editor can put in
and then jump out the window. We work
association's best interests.
what he or she wants but is somewhat
for these people, and when they say x's
The editor hired a Washington Post
restricted in what can be kept out. Tech-
and o's, we print x's and o's."
reporter to investigate a national library
nically, the editor can resist long official
And so we do, to this day.
commission he felt was too secretive.
documents that render the magazine
Our Washington office had no problems
unreadable and unbalanced; yet, when
Policy and Practice
with this commission and preferred a
the association's governing body speaks,
Our publications policy seems right
united front among agencies promoting
what editor or CEO will profit from
for ALA, which supports intellectual
library development.
opposing it?
freedom as a major program. The policy
One day a senator called our Wash-
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March 1992 / ASSOCIATION MANAGEMENT 21
perspective
ington officer saying, in effect, "You ask
took their shots in the magazine and
and quadrupled its advertising revenues.
me to support the commission, and this
won some sympathy from the governing
The editor reports to the publishing
ALA reporter says it's corrupt. What's
council, which demanded a policy that
director on administrative matters and
the story?"
underscored the editor's independence
to me on policy matters. We don't always
With crucial legislation before Con-
and guaranteed better communication
agree, but we work out solutions we can
gress, our Washington officer and my
between editor and CEO on conflicting
live with.
predecessor hit the roof. The conflict
matters.
deepened and eventually the editor was
Since then, it's worked pretty well.
Mixed Messages
fired. The whole magazine staff but one
The magazine has attracted first-rate edi-
Publication policies should define
quit in protest. But before they left, they
tors, won numerous editorial awards,
who's in charge and also guide the
direction of the publishing program. All
of us in the nonprofit world are veterans
of mixed messages from above:
Make money, but for heaven's sake
convention a d exposition
don't be commercial.
Don't subscribe to bottom-line mental-
ity, but watch that bottom line.
Make a business plan, but don't plan
on making a business out of our mission.
What I do as a CEO is share these
messages with staff and help them cope.
Good policies help unmix the messages.
In most associations, there will be talk
about value-driven versus revenue-driven
programs. At one end of the spectrum,
we all have our social-issue committees,
righting the world's wrongs on a shoe-
string budget; at the other end, our
trade shows, driven on the expectation
of big revenues.
At these extremes our purposes are
clear, but publications get mixed mes-
Draw a crowd.
sages. One message says go for higher
values and lower revenues; another mes-
sage says lower values and higher rev-
If good attendance is one way you measure a show's success, here's
enues. Most often, the message is do it
something you should know.
all-high values, high revenues. That's a
More than 97 percent of the shows that book the Washington
tall order.
Convention Center increase their attendance over previous venues.
Every year at budget time we reexam-
And nearly all re-book.
ine our policy by asking these questions:
Shows simply do better at the Washington Convention Center.
Does the membership want an official
Why? Because our professional staff works hard to make every
house organ with no advertising appeal?
show a success.
Does it want a revenue-driven products
And only the Washington Convention Center offers you Washington.
catalog? Or an independent, value-driven
We'd like to draw a crowd for you. Call the Washington, D.C.
news magazine with moderate revenues?
Convention and Visitors Association at (202) 789-7000.
Aided by reader surveys, we have
been clear in our preference for the last.
Washington draws a crowd.
But someone has to pay for values, and
our officers are still looking for the
paradigm to solve that one.
AM
WASHINGTON
Linda F. Crismond is executive director of the
CONVENTION
American Library Association, Chicago. Arthur
CENTER
Plotnik, ALA associate publisher, provided
background information for this article.
22 ASSOCIATION MANAGEMENT / March 1992
Quality Never
The Ultimate Service Bay.
Looked So Good.
Contact the Tampa/Hills-
The new Tampa Con-
borough Convention and
vention Center is an
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archi-
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111
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masterpiece reflecting the highest
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standards in craftsmanship and
Tampa, Fl., 33602,
design.
TO
DIFFERENT.
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826-8358
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At Your Next Meeting.
FAX 813-229-6616
Florida's beautiful
OR: Tampa
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brighten your
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attitude while
333 S. Franklin St.,
your event sails
Tampa, FL 33602
to a successful
1-800-426-5630
completion.
Fax 813-229-9435
TAMPA CONVENTION CENTER
ASAE Interim Report
on Music Licensing
ASAE responds to member concerns
and a frustrating year.
ne year has passed
experts advised ASAE in 1990, and they
Fondren, CAE, is doing everything it can
since ASCAP and BMI
continue to advise the association now,
to explore the problems and to develop
began asking associations
that present law requires those respon-
solutions. You will be hearing more in
to sign music licenses. ASCAP (American
sible for some uses of copyrighted music
the coming months about ASAE's music
Society of Composers, Authors, and Pub-
at association-sponsored events to pay
licensing initiatives, which are a consis-
lishers) and BMI (Broadcast Music In-
the owners of the music for those uses.
tent agenda item for both the ASAE
corporated) are New York City-based
During the first year of ASCAP's and
Board of Directors and the Executive
performing rights organizations that hold
BMI's solicitation of music licenses in
Committee.
rights assigned by composers and pub-
the association community, the leader-
At this time, I want to share with you
lishers to copyrighted music. Associa-
ship of ASAE has heard from a great
the "ASAE Interim Report on Music
tions have been asked by ASCAP and
many members about concerns with that
Licensing." It summarizes the most
BMI to sign blanket license agreements
solicitation. You have called and written
common concerns you have expressed
on forms negotiated in 1990 with the
to ASAE officers, directors, and staff
about ASCAP's and BMI's activities.
Music Licensing Task Force, of which
members; you have spoken out at ASAE
Those concerns have been conveyed to
ASAE was a member. Associations could
meetings and those of our allied societ-
the performing rights organizations and
use the forms in connection with the use
ies; you have communicated with ASCAP
are being taken up with government
of copyrighted music at association-spon-
and BMI, and shared that communica-
officials. You have our assurance that
sored events.
tion with us. To put it simply, ASCAP's
they will be pursued vigorously on your
ASAE participated in the Music Li-
and BMI's activities in connection with
behalf.
censing Task Force in 1990 in an effort
its blanket license agreements in the
to ensure that the association commu-
association community are regarded as
nity would receive the best possible
extremely disappointing.
terms from ASCAP and BMI for copy-
In response, ASAE's leadership, un-
R. William Taylor, CAE
righted music used by associations. Legal
der Chairman of the Board Gene N.
President, ASAE
24 ASSOCIATION MANAGEMENT / March 1992
In recent years the two major per-
which then proceeded to offer the
and thus the associations have no alter-
forming rights organizations in the
agreement forms to associations.
native but to sign the licenses or face
United States-ASCAP and BMI-have
ASAE's more than 20,000 members
draconian legal penalties, which in fact
begun separate campaigns to require
are executives in more than 9,000 asso-
are rarely ultimately imposed. Telephone
trade associations, professional societies,
ciations, all' of which typically sponsor
inquiries to all levels of ASCAP and BMI
and other nonprofit organizations to
events such as conventions, seminars,
personnel have often received rude and
sign license agreements for copyrighted
meetings, or trade shows at which music
curt responses, generally conveying the
music used at association-sponsored
could possibly be used. Based upon
message, "You must sign, or else
events.
communication from its members dur-
Inadequate attention is paid in all
ASCAP and BMI assert that they hold
ing the past year, ASAE is in a position
ASCAP and BMI communication to the
assigned rights from music composers
to provide a catalog of concerns that
exceptions, alternatives, and gray areas
and publishers for the live or recorded
have been raised in the association com-
(take for example, the "home-style re-
public performance of much of the
munity regarding ASCAP's and BMI's
ceiving apparatus" exemption; uses by
music that is legally protected by copy-
activities in the area of music licensing.
agricultural, fraternal, or religious orga-
right. ASCAP and BMI each has a sepa-
This report addresses the ASCAP and
nizations; and so forth). BMI's
rate repertory of music and has pre-
BMI activities in three areas: implemen-
telemarketing personnel, who apparently
ferred to license or sell that repertory to
tation practices, program structure, and
work on a commission basis, are fre-
certain users, including associations, on
blanket license agreements.
quently ill-informed about licensing, un-
a blanket basis-the user licenses or
willing to discuss alternatives to the BMI
purchases ASCAP's or BMI's entire rep-
form, and generally intimidating in their
ertory for use during a specified time
Implementation practices
attitude. (One example: "We know you
period.
are playing music at your meetings; you
In mid-1990, ASCAP and BMI began
1. Harassment and intimidation.
are in violation of the law; unless you
negotiating with interests in the meeting
ASCAP's and BMI's first-year campaigns
sign our contract immediately, we plan
planning industry to create standardized
to enlist associations as signatories of
to prosecute you.") ASAE has asked that
blanket license agreement forms that
their blanket license agreement forms
all harassment and intimidation by
would apply to performance of copy-
have been campaigns of relentless ha-
ASCAP and BMI end at once.
righted music used at conventions, semi-
rassment and intimidation. This is con-
2. Refusal to clarify or amend the
nars, meetings, trade shows, and other
trary to the explicit understanding
form. ASCAP and BMI apparently have
events sponsored by associations. The
reached at the conclusion of ASCAP's
equivalent inflexible policies against pro-
Music Licensing Task Force was as-
and BMI's negotiations with the Music
viding any written clarifications or making
sembled to represent the meeting plan-
Licensing Task Force, in which ASCAP
any amendments to the forms of their
ning industry; ASAE was one of the
and BMI each agreed to engage in
blanket license agreements for music at
members of the task force. ASAE wanted
education rather than in the threats,
association-sponsored events. The per-
to ensure that associations would receive
coercion, and bullying that instead rou-
forming rights organizations cite antitrust
the best possible terms from ASCAP and
tinely have occurred. Following initial
consent decree language prohibiting dis-
BMI. Legal experts advised that those
announcements, letters, and releases that
crimination in rates or terms among
responsible for some uses of copyrighted
were primarily educational in nature and
similar users. That, however, would cer-
music at association-sponsored events
that were concurred in, and in some
tainly not prevent ASCAP and BMI from
must pay the owners of the music for
cases initiated by, ASAE, ASCAP and
issuing written definitions of unclear words
those uses.
BMI quickly lapsed into programs to
or phrases, from amending nonessential
Negotiations with the performing
force associations to sign the blanket
terms such as by including a limitation on
rights organizations continued through-
license agreements. Mass mailings by
recourse through indemnification, or from
out late 1990. By early 1991, the task
ASCAP and BMI stated in effect that
providing other written clarifications or
force had negotiated blanket license
associations must be using copyrighted
amendments to the form in specific ap-
agreement forms with ASCAP and BMI,
music in ASCAP's and BMI's repertories;
propriate instances when requested by
March 1992 / ASSOCIATION MANAGEMENT 25
Music licensing
associations. ASAE is seeking this change
licensing blanket agreement forms for
in practice from ASCAP and BMI.
use by the hotel industry. Most major
3. Unwillingness to license others. As-
ASAE has asked that
hotels are thought to be signatories. The
sociation-sponsored events are virtually
unequivocal terms of the current ver-
always planned and conducted with a
all harassment and
sions of the hotel industry blanket license
primarily educational purpose and atmo-
agreements of both ASCAP and BMI
sphere. For all but a few portions of
intimidation by
provide that all music performed or
most association events, music is a quite
played on the hotel premises is licensed
incidental and often quite unimportant
ASCAP and BMI end
through that agreement except for music
aspect (in contrast to the situation of
used at "industrial trade shows, exposi-
electronic entertainment media, bars and
at once.
tions, and business presentations."
restaurants, and other users). It is there-
ASCAP's and BMI's standardized hotel
fore often most appropriate and conve-
industry blanket license forms are
nient that some party other than the
single-program licenses for music used at
equivalent in this respect. Associations
association, which party may already
association-sponsored events, and other
that sponsor events using ASCAP or BMI
have responsibility for other aspects of
such practices, which are maintained
music at hotels who have signed the
music played or performed at association
concurrently by both ASCAP and BMI,
hotel industry agreements, unless the
events, have responsibility as well for
are improper in these circumstances.
events are "industrial trade shows, expo-
copyright licensing when necessary. Ho-
ASAE has requested that they be discon-
sitions, or business presentations," are
tels and convention centers, event pro-
tinued.
clearly not required by law to license
duction firms, talent agencies, trade show
2. Arbitrary targeting of the associa-
that music usage from ASCAP or BMI.
exhibitors, caterers, audiovisual compa-
tion community. It was long assumed
To do so results in duplicative payments
nies, performers, and others who assist
that copyrighted music played or per-
to ASCAP and BMI and unjust enrich-
the association community are generally
formed at events sponsored by associa-
ment of the performing rights organiza-
willing and able to fulfill this function;
tions was either not subject to license at
tions. And yet ASCAP's and BMI's blanket
many of them already deal with ASCAP
all or was covered by license agreements
license forms for associations both pur-
and BMI in other capacities. ASCAP's
with ASCAP and BMI obtained by suppli-
port to require a licensing agreement
and BMI's inflexibility in refusing to
ers or others who assist the association
and royalty payments for that usage.
license these parties for their music
community. ASCAP and BMI took no
BMI's question-and-answer document
performed or played at association-spon-
steps to change this assumption for
even addresses this issue in detail and
sored events is a very serious problem
many years. In the mid-1980s, ASCAP
declares, quite inaccurately, that the
that ASAE has demanded the performing
and BMI decided coincidentally to in-
hotel industry blanket license agree-
rights organizations address satisfactorily.
crease their markets by targeting the
ments do not relieve associations of their
association community for music licensing
music licensing obligations in any respect.
in connection with the primarily educa-
ASAE has asked that the ASCAP and
Program structure
tional events sponsored by associations.
BMI blanket license agreement forms,
Instead of arranging this through hotels
and any ASCAP or BMI materials de-
1. Misuse of dominant market power.
and convention centers, event production
scribing or discussing them, be changed
ASCAP and BMI declare themselves to
firms, talent agencies, trade show exhibi-
at once to make clear that the association
be the largest assignees of performance
tors, caterers, audiovisual companies,
signatory is not responsible for a licensing
rights for copyrighted music in the
performers, and others who assist the
agreement or royalty payments for use of
United States. Together they enjoy a
association community-many of which
ASCAP or BMI music where that use is
virtual stranglehold on the availability of
are already experienced in dealing with
already covered by another ASCAP or
those rights, with their joint market
hospitality and entertainment matters in
BMI blanket license agreement, respec-
share apparently approaching 100 per-
general and with ASCAP and BMI in
tively, including but not limited to music
cent. Legal, economic, and moral prin-
particular, and all of which are equally
used at association-sponsored events held
ciples require that neither organization
responsible under the law for copyright
in ASCAP-licensed or BMI-licensed hotels
individually, nor both together, misuse
royalties-an appeal was made directly
other than "industrial trade shows, expo-
their dominant market power. Arbitrary
to associations. These strategy decisions
sitions, or business presentations."
selection of what entities or types of
by ASCAP and BMI were counterproduc-
4. Failure to disclose repertory. Nei-
entities will be licensed, failure to disclose
tive; ASAE has suggested that they be
ther ASCAP nor BMI publishes or other-
the music repertories that are licensed,
reversed.
wise provides access to the repertory of
exacting unreasonably high license fees
3. Duplicative charges for music at
copyrighted music for which each claims
and imposition of burdensome adminis-
hotels. ASCAP and BMI have long nego-
to hold assigned performance rights.
trative obligations, unwillingness to issue
tiated and promulgated successive music
Membership lists are available in some
26 ASSOCIATION MANAGEMENT March 1992
circumstances. And, in part by virtue of
the National Association of Exposition
speaker or presentation or to begin an
consent decree language, specific songs
Managers, Indianapolis. It exempted all
awards or commemorative ceremony;
can be checked to determine if they are
trade show exhibitor personnel-who
more extended use may occur as back-
part of ASCAP's or BMI's repertory in
hardly attend exhibits to enjoy the mu-
ground during a reception or dinner;
some circumstances. There are two un-
sic-from royalty computations. ASCAP's
there may even be a few hours of music
fair and self-serving results of this policy.
current blanket licenses include all ex-
for dancing after a closing banquet or in
First, it permits ASCAP and BMI repre-
hibitor personnel; BMI's licenses include
a talent show. But most uses are isolated,
sentatives to make expansive, and quite
half of all exhibitor personnel. ASAE has
incidental, infrequent, incomplete, and
possibly inaccurate, claims about the
asked that this be changed. Finally, the
very brief. To demand a multiyear con-
music for which each organization holds
current $150 minimum payment required
tract obligation for such inconsequential
performance rights, with no ability for
by BMI is unfair to the small and
use of ASCAP or BMI music is unfair
association users in any systematic or
infrequent user of the BMI music reper-
and oppressive. ASAE has made clear to
effective way to verify the size and quality
tory. Even considering the limited and
ASCAP and BMI that there should be
of the repertory. In short, ASCAP and
qualified credit feature, this is a penalty
some amnesty period (for example, one
BMI insist that users buy "a pig in a
not a purchase, a liability not a license. It
half hour) for each association-spon-
poke." Second, and of even greater
too needs to be changed.
sored event before the ASCAP or BMI
concern, the policy prevents association
2. Absence of single-event form. Unlike
license obligation, as well as any royalty
users of music to plan in any effective
the situation in other industries or fields
payment obligation, is even triggered.
way to avoid use of ASCAP or BMI music
where both blanket licensing and pro-
4. Reports. ASCAP requires associations
and thereby preclude the need for an
gram licensing by ASCAP and BMI are
to file reports within 30 days after each
ASCAP or BMI license. There is no valid
used, and where the latter is sometimes
event using ASCAP music occurs; for an
reason why the organizations cannot
legally compelled, the association com-
association conducting more than four
publish their repertories, whether
munity has been offered no alternative
events each year, quarterly reports are
through hard-copy periodicals or via
for a single-event license. An association
required (it is not clear whether a report
computer data base systems (which are
is told that it must sign a multiple-year,
is due to ASCAP if there are no events in
now as ubiquitous as pay telephones).
automatically renewing contract with
a quarter using ASCAP music). BMI
ASAE has asked both ASCAP and BMI
ASCAP or BMI even for one convention,
requires associations to file a single-event
to make arrangements to do that imme-
seminar, meeting, or trade show. Be-
report if the association holds only one
diately.
cause of the unavailability of the ASCAP
event each year using BMI music; other-
or BMI repertories, one is effectively
wise quarterly reports are required for
compelled to sign licenses with both
events held in each quarter. These
The blanket license agreements
organizations (giving each an unwar-
reporting obligations are unduly burden-
ranted benefit from the other's reper-
some. Associations, by virtue of their
1. Rates and rate structure. Experience
tory). Although the rates vary somewhat
nonprofit corporate status and federal
and inquiry by ASAE since promulgation
according to the size and frequency of
income tax-exempt status, are not in the
by ASCAP and BMI of their blanket
instances in which copyrighted music is
business of hospitality or entertainment,
license agreement forms suggest that the
used, there is no simple approach for
where such reporting obligations might
rates are exorbitantly high and that the
the association that desires to play one
be considered reasonable. ASAE has
rate structures are extremely unwork-
song at one event and has no intention
asked that simple, universal annual report
able. Cable television programmers pay a
of ever using the ASCAP or BMI repertory
forms be developed and promulgated by
few cents for each viewer's yearlong
again. A single-event alternative should
ASCAP and BMI.
access to each music repertory. By com-
be developed.
parison, the ASCAP and BMI rates for
3. "Hair trigger" license obligation.
association-sponsored events are many
ASCAP and BMI each requires a blanket
Conclusion
times higher. Moreover, the rate structure
license agreement by an association upon
established in the forms is excessively
the performing of the first bar of the
This "ASAE Interim Report on Music
complex and administratively cumber-
first song used at an association-sponsored
Licensing" outlines the concerns of the
some. Associations, like other blanket
event. Rates are based upon daily atten-
association community with ASCAP's and
license users of the ASCAP or BMI
dance and anticipate access to the entire
BMI's activities in connection with music
repertories, should be able to pay a
ASCAP or BMI repertory. In fact, music
licensing and with the ASCAP and BMI
modest, fixed annual fee without the
is only rarely played or performed all day
blanket license agreements. ASAE has
inconvenience of frequent counting, cal-
long at any typical association event
requested that ASCAP and BMI commit
culating, reporting, and remitting. Prior
because the events are primarily educa-
to take steps to correct those activities.
to negotiating the current form, a simi-
tional. Snippets of music may be used to
Any further developments will be re-
lar one was negotiated by ASCAP with
introduce a particular educational
ported to ASAE's membership.
AM
March 1992 / ASSOCIATION MANAGEMENT 27
technology at work
BY STEVEN L. HARRISON
Electronic Organizers
hat time-starved executive could
W
get by without that leather-
Are you ready for the new generation
bound life document known as
the organizer? Only today, the busy
of pocket calendars?
executive's organizer is as likely to be
pocket-sized and electronic as it is to be
some of the advantages of
leather. Indeed, electronic organizers-
electronic organizers:
kind of a cross between a pocket calendar
Storage. Although these
and a pocket calculator-have begun to
units don't have the storage
appear.
of a PC, they store massive
amounts of data compared to
Functions
a pocket calendar.
Electronic organizers range in func-
Electronic format. If you
tion from souped-up calendars to super-
want to keep your PC and
calculators to near-computers. Most are
electronic pocket calendar in
the size of a large pocket calculator.
sync, the data in your orga-
There are at least three functions com-
nizer is already stored in elec-
mon to good organizers.
tronic format. With the
The calendar function allows entry of
proper integration of systems,
appointments in much the same manner
no retyping is required to
as you write them in a pocket calendar.
transfer information to your
Most calendar functions also include an
PC.
alarm clock, which can be invaluable for
PC link. If you lose your
today's harried executive.
pocket calendar, you've also
The second function common to most
Many organizers have other features,
lost the important data it contains. An
organizers is a telephone directory, which
such as calculators, to-do lists, clocks,
electronic organizer allows you to back
tracks the names, addresses, telephone
and optional cards that contain more
up your data. In case of loss, you can
numbers, and sometimes other informa-
sophisticated functions like spreadsheets.
recover the information it contained.
tion about acquaintances. Some organiz-
One optional function that is an ab-
Password protection. This feature al-
ers have separate telephone directories
solute must if you're concerned about
lows your private information to remain
for different purposes. For example, you
backing up data in your organizer or
so, providing more security than a pocket
might keep business contacts in one
combining it with other systems is the
calendar or notebook.
telephone directory and family and
link to a PC. These links obviously add
Long battery life. Notebook or laptop
friends in another.
to the cost of the organizer but are
PCs have battery life measured in hours;
A third feature that most organizers
indispensable if you're serious about
in comparison, organizers have battery
have is the memo pad. This function serves
protecting your data.
life measured in years-five years or
as a word processor, a place where you
more is common.
can store notes and small memos. These
Advantages versus
Lightweight. Although these units are
memo functions leave a lot to be desired
disadvantages
pretty heavy to lug around in your
when stacked against word processors or
Like everything, electronic organizers
pocket-they can weigh up to 12
PCs, yet they do serve their purpose.
have their pluses and minuses. Here are
ounces-they are lightweight when com-
28
ASSOCIATION MANAGEMENT March 1992
ILLUSTRATION: JOHN CARUSO
Don't Let This Happen To You!
Police Discover
Justifiable
Computercide
CALENDAR
At Association!
last ABC Association blankly staring
night police discovered an employee at
WASHINGTON - Around 8:30 pm
of the mutilated carcass of what was faithful reported
the have been the employees source
to An unidentified for
computer. .they'd been having trouble prob-
stated," Everyone knew there were to
awhile. lems, but no one thought it would come
this. It's such a shame."
further investigation police had
determined Upon the suspected employee their
his boss that frustration with almost
6017
warned association software packages had
6466
reached a breaking point. Other employ- the edge
ees well, but their pleas for relief "...we
commented that they were on were
as One employee remarked, Our
ignored. only work with what we have. the soft-
can are only as good as only we
computers and people running them. If
ware had heard about Morant Data Company
sooner!" At this time no charges have been
brought that Morant Data Company hopes
against the suspect, but sources has
confirm brought in for consultation; in which
CALL FOR IMMEDIATE RESCUE!
been can furnish ABC with software for
they their needs. A spokesperson called in
Morant's AMPAC System can help in the following ways:
suits Data said, "We've been this
Membership, Dues Billing, Prospect, Committee, Government
Morant numerous clean-up operations like have
Affairs, Legislative Tracking, Conference and Meetings,
on It's really too bad that things We
Exhibitors, Room Scheduling, Educational Seminars and Certifica-
before. this far before they check us this out. terri-
tion, Advertising and Publications, Fund Raising, PAC Contribution
to go could have prevented model
and Disbursements, General Ledger, Accounts Receivable,
probably ble tragedy and saved this
Accounts Payable, Inventory/Order Entry, Payroll and Financial
Management.
employee." Here at Computer Stress &
Consequences we have seen a rise in con-
We offer the following rescue services:
for failing software packages If among more
Hardware Systems Diagnostics and Installation, Network
tempt of many associations. would
Support, Training, Hardware/Software Support.
employees directors and owners existing
CALL US BEFORE A TRAGEDY HAPPENS TO YOUR SYSTEM!
managers, the time to evaluate their with
take programs now, and consult
Morant Data Company
computer Data Company, future employee eventu-
1029 North Royal Street
Morant breakdowns could be curbed and
Alexandria, VA 22314-1529
ally eliminated.
(703)548-3904
Richard Link
(800)255-0863
Reporter: Publication: Computer Stress & Consequences
Fax (703)548-1314
technology
Which OfThese Famous People
pared to a notebook PC, which can
Never Visited Boise, Idaho?
weigh six pounds or more.
Instant data access. You can easily find
data in these units. Most organizers come
with data retrieval functions designed to
quickly search out any data.
As handy as these units are, they do
have their drawbacks, including some of
the following:
Typing. Some units come with the
standard typewriter-"QWERTY"-key-
A:
Mr. Theodore Roosevelt
board; however, even the best units have
munchkin-sized keyboards that make
typing difficult.
Confusing features. These units must
be small. Therefore, many keys double
and sometimes triple in function, making
data entry confusing.
Data loss. You will eventually use up
the memory in these units. When this
happens, you must remove old data to
B:
Mr. Clarence Darrow
make room for new data. And if you
don't have a PC link, you will lose the
old data. If your purpose is to have an
easily accessible historical record, units
without a PC link are limited in their
usefulness.
The novelty factor. The instant you
pull one out, you are apt to draw a
crowd-people want to see your "toy"
and learn how it works.
C:
Mr. Potato Head
There are two "giants" in the organizer
category: the Sharp Wizard OZ-8000 and
the Casio B.O.S.S. SF 9500. Both have
Meeting planners often say that when they think of Idaho,
they think
similar features, including the optional
PC link and plug-in feature cards. The
of potatoes rather than a place to meet. Boise
has attracted many
OZ-8000 lists at $399 and the SF 9500
lists for $269.
famous people, but never a "Potato Head."
Electronic organizers aren't for every-
body. If you occasionally make appoint-
Many meeting planners are calling Boise Centre
an executive meeting
ments or don't need a telephone list of
your business acquaintances handy, then
place for the 90"s. National media
has named Boise one of the five
your pocket calendar will do nicely. And,
best places to live, one of 15 U.S. Super Cities, and a city with a low crime rate.
if you don't get along too well with
electronic devices, you may find organiz-
Take Boise off the list of places you've never visited! Find out more
ers cumbersome. On the other hand,
you may find an electronic organizer
about
Boise as an outstanding meeting site!
useful if you are extremely busy, find
scheduling to be a problem, make a lot
BOISE
of telephone calls, or need to coordinate
Write or call for Boise's Meeting Planners Guide:
your calendar with your PC.
AM
Boise Convention & Visitors Bureau P.O. Box 2106 Boise, ID 83701
Convention
1-800-635-5240
& Visitors
Steven L. Harrison is vice president of infor-
Bureau
mation systems at Electronic Realty Associates,
© 1991 Boise Convention & Visitors Bureau. Mr. Potato Head is the registered trade mark of Playskool, Inc. Paid Idaho Travel Council
Overland Park, Kansas.
30 ASSOCIATION MANAGEMENT / March 1992
Meet In Las Vegas
With Good Reason.
Here are just a few of the many good
To book your next meeting or to discuss even
reasons why you should meet in Las Vegas.
more good reasons to meet in Las Vegas, contact:
First, there's the weather. 320 days of
Las Vegas Convention and Visitors Authority
sunshine a year keep delegates happy and
3150 Paradise Road
flights on time.
Then there's the accommodations. More
Las Vegas, NV 89109-9096
(702) 733-2244
than 76,000 hotel and motel rooms offer easy
access to the Las Vegas Convention Center,
Cashman Field Center and numerous hotel
convention facilities around town.
Add to that, Las Vegas' dazzling night life
and superstar entertainment to help draw
more delegates.
Finally, consider value. Las Vegas offers
convention and meeting space, entertainment,
rooms and airfares at prices that are always
on the money. When you meet in Las Vegas,
VEGAS ALWAYS ON THE
you do it with good reason.
PEOPLE on the move
Job promotions/
er for the Sheraton Suite Ho-
sales manager for Omni In-
er. He had been sales manag-
changes
tel. Gober had been a sales
ternational Hotel. Altman had
er of hotel services for AVW
The Colorado Society of
representative in the Lighting
been Loews sales manager for
Audio Visual, Inc.
Certified Public Accountants,
Business Group at General
national/corporate accounts.
The San Diego Conven-
Englewood, has made two staff
Electric Corporation.
Bob Buttgen has been
tion & Visitors Bureau has
appointments. Mary E. Med-
Cary Crocker has been
named editor of Rental Man-
made two staff appointments.
ley has been promoted from
named manager of exhibits
agement, the national trade
Reint Reinders has been
assistant executive director to
and advertising at the Ameri-
publication for the American
named president. He was for-
executive director. R. Diane
can Urological Association,
Rental Association, Moline, Il-
merly senior vice president of
Sears Weiser has been named
Baltimore. He had been traf-
linois. He had been director
Ace Parking. Janet Yoshida
continuing professional edu-
fic manager for Andrews-Bart-
of member services for the
has been appointed national
cation director. Sears had
lett Exposition Services.
Associated Public-Safety Com-
sales manager. She was for-
been administrative assistant
E. Eugene Dyson, presi-
munications Officers.
merly director of sales at the
to State Representative Jesse
dent of the Business Council
Diane Carminati, CAE,
Doubletree Hotel San Diego.
White (D-IL).
of Georgia, Atlanta, has re-
has been appointed executive
The American Academy
Martha DiSario has been
tired.
of Family Physicians, Kansas
named associate executive di-
Kenneth R. King has
City, Missouri, has made three
rector of communications for
been appointed executive di-
staff appointments. Angela
the National Association of
rector of the Consulting Engi-
Broderick has been named
Elementary School Principals,
neers Council of Texas, Inc.,
manager of membership mar-
Alexandria, Virginia. She had
Austin. He had been director
keting and services. She was
been press secretary to Sena-
of governmental affairs for
formerly advertising specialist
tor John Glenn and the Com-
the Texas Association of
with the American Nurses As-
mittee on Governmental Af-
Counties.
sociation. Sarah West was
fairs.
Bohdan Fedun has been
promoted from news editor
The Electrochemical So-
named manager of communi-
Diane Carminati, CAE
to patient education writer
ciety, Inc., Pennington, New
cations for the International
and editor for American Family
Copper Association, New York
vice president of the Interna-
Physician, and Janis Reece was
City. He held the same posi-
tional Association of Hospital-
promoted from contributing
tion for Vollmer Associates,
ity Accountants, Austin, Tex-
editor to senior editor.
an architectural and engi-
as. She was formerly executive
Ann Tourigny, CAE, has
neering firm.
director of the Texas Physical
been appointed executive di-
The Loews Anatole Ho-
Therapy Association.
tel, Dallas, has made three
David A. Renker has
staff appointments and two
been named director of sales
promotions. Karan Ziarnik
for La Quinta Hotel Golf &
has been named conference
Tennis Resort, California. He
Roque J. Calvo, CAE
manager. She had been assis-
was formerly director of sales
tant director of sales and di-
and marketing for the Water-
Jersey, has promoted Roque J.
rector of conference manage-
ford Hotel.
Calvo, CAE, from assistant ex-
ment for the Village at Breck-
The Arlington Conven-
ecutive secretary to executive
enridge Resort. Randy Park-
tion & Visitors Bureau, Texas,
secretary and chief executive
er and Michelle Governale
has made two staff appoint-
Ann Tourigny, CAE
officer.
have been promoted from
ments. Charles L. Mayer has
The Convention & Visi-
national sales managers to
been named national associa-
rector of the National Reha-
tors Bureau of Greater Cleve-
associate sales directors. Mel-
tion sales manager. He had
bilitation Association, Reston,
land has appointed Amy
anie Holston and Pam Alt-
been senior sales manager at
Virginia. She was formerly ex-
Obert and Anthony Gober
man have been named sales
Crown Sterling Suites Hotel.
ecutive director of the Ameri-
account executives. Obert had
managers for associations.
Dirk Thomas has been named
can Society of Psychoprophy-
been convention sales manag-
Holston had been national
state association sales manag-
laxis in Obstetrics.
32
ASSOCIATION MANAGEMENT March 1992
HYATT
REGENCY
CROWN CENTER
KANSAS CITY
Kerry B. Hoggard has
been named director of mem-
bership for the American As-
THE WESTIN CROWN CENTER
sociation for Counseling and
Kansas City
Development, Alexandria,
Virginia. She was formerly
manager of membership de-
velopment at the American
Association of University
Women.
Carolyn S. Shwidock has
been promoted from assistant
director to vice president for
the American Association of
Healthcare Consultants, Fair-
fax, Virginia.
Tanya Howe Johnson
has been named executive
SEAT
director of the National Com-
12
mittee on Planned Giving,
Indianapolis. She was former-
ly an association administra-
AA
tor with Breeden Company/
AMERICAN
Association Management
CROWN
Center.
GOOD TIMES
TROLLEY STOP
CROWN CENTER
Donald G. Foreman has
CENTER
11
been appointed vice presi-
THUMSDAY
EVENING
dent of sales and marketing
for The Biltmore Hotel Com-
pany, Los Angeles. He was
formerly corporate director
of sales and marketing for
UNCONVENTIONAL
Oak Tree Hotels.
Patrick E. Winters, CAE,
For a truly unique meeting place, try Kansas City's Destina-
has been appointed executive
tion Crown Center: two great hotels-the Westin Crown Center
vice president for the Real
and the Hyatt Regency Crown Center-working closely
Estate Brokerage Managers
together, sharing more than 1,400 rooms, 64,500 square feet of
Council, Chicago. He was for-
meeting space and the city's two largest ballrooms to offer a
merly chief executive officer
very unconventional convention.
of the Denver Metro Building
We're in the center of the country, so you're no more than
Owners and Managers Associ-
three hours away. And we're in the center of the city, SO it's easy
to get to meetings, and all kinds of unconventional fun!
ation.
Allison Conte has been
The exciting Crown Center complex has 65 shops, six movie
theaters, three live theaters, 14 bars, 20 restaurants and more.
named executive director of
And Kansas City has the famous Country Club Plaza, unbeliev-
the American Society of
able barbecue, great night clubs, the per-
Women Accountants, Mem-
forming arts, and that's just for starters.
phis, Tennessee. She was for-
Bored with the usual choices? There's
CROWN
merly executive director of
a simple, affordable solution. Just call
the Tennessee Gas Associa-
816-391-4424 (Westin) or 816-435-4140 (Hyatt)
tion.
AM
and book the unconventional convention.
CENTER
© 1991 Crown Center Redevelopment Corp.
March 1992 / ASSOCIATION MANAGEMENT 33
TAKING ISSUE WITH THE BUYER BARONS
TAX BREAKS GOOD THROUGH JUNE
MANAGEMENT
update
Anticompetitive Shot Fired
are "optimistic" about the result of hear-
Social Security Notes
The world's largest retailer, Bentonville,
ings in February. Meisinger points out
The Washington, D.C., law firm Sanders,
Arkansas-based Wal-Mart Stores, Inc., last
that the current extension leaves em-
Schnabel & Brandenburg reported three
November announced a new policy to
ployees and employers hanging, since
recent items:
deal directly with manufacturers rather
loss of the tax break midyear could leave
The Social Security Administration's
than through suppliers' brokers and
them with unexpected costs.
toll-free line is now (800) 772-1213. Call
representatives, and industry associations
Here's how each program works:
to apply for a social security number,
are protesting. The bid to circumvent
Section 127 allows employers to ex-
verify a benefit amount, request direct
manufacturers' representatives "goes be-
clude up to $5,250 of tuition reimbursed
deposit, and order pamphlets.
yond Wal-Mart," says Raymond J. Hall,
to an employee from the employee's
The social security taxable wage base
CEO of the Electronics Representatives
taxable income, saving both parties on
for 1992 is $55,500, up from $53,400 last
Association (ERA), Chicago, "because it
payroll taxes. The benefit may be ap-
year; the medicare wage base for 1992 is
affects companies that sell to the repre-
plied to both undergraduate and gradu-
$130,200, up from $125,000.
sentatives. Every small and medium-size
ate courses.
On request, the Social Security Admin-
manufacturer. It could wipe out a whole
The Targeted Jobs Tax Credit offers
istration will prepare a free Personal
portion of the economy, and it flies in
employers an incentive of $2,400 per
Earnings and Benefit Estimate State-
the face of all the trade laws passed to
person to hire from nine economically
ment, estimating monthly retirement
protect those businesses from the 'buyer
disadvantaged groups. For some summer
benefits at retirement and other ben-
barons,' Hall says.
youth hires, it also subsidizes up to 40
efits. Call the number above or write the
James J. Gibbons, president and CEO
percent of the first $3,000 in wages. (For
Consumer Information Center, Depart-
of the Manufacturers' Agents National
more information on TJTC, contact your
ment 55, Social Security, Pueblo, CO
Association, Laguna Hills, California, met
state employment office.)
81009; or visit a local office.
with Federal Trade Commission Chair
Janet Steiger in January to request an
investigation. Wal-Mart's refusal to use
agents, Gibbons argues, will cut out all
but the largest manufacturers that can
freebies
afford to employ sales staff.
The Council of Manufacturers Repre-
The National AIDS Clearinghouse offers information on work site policies
sentatives Associations, lead by ERA, has
and educational materials. Free publications include "Small Business and
formed a coalition of 40 associations to
AIDS," and "Questions Employers Ask and Answers You Need to Know."
tackle Wal-Mart. Their first strategy, says
Write to P.O. Box 6003, Rockville, MD 20849-6003; (800) 458-5231.
Hall, is to take the numbers to Wal-Mart
Answers to Volunteers' Liability and Insurance Questions, a pamphlet out-
and show the retailer the negative eco-
lining the basics on volunteer protection, is available free from the
nomic impact its plan would have. "Then
Nonprofits' Risk Management & Insurance Institute. For a single copy, send
we'll see what legal recourse we have to
a stamped self-addressed envelope to the institute at 1731 Connecticut Ave.,
stop them."
N.W., Suite 200, Washington, DC 20009.
Fitness in the Workplace: A Corporate Challenge and Building a Healthier
Tuition and Targeted-Job
Company are booklets from the President's Council on Physical Fitness. For free
Tax Breaks Extended
single copies, write to 450 5th St., N.W., Suite 7103, Washington, DC 20001.
Tax-free tuition reimbursement under
Signs of many diseases are first detected in the foot, according to the
Internal Revenue Code Section 127 and
American Podiatric Medical Association. Free literature on foot health, such
the Targeted Jobs Tax Credit have been
as Foot and Ankle Injuries, Diabetes, Foot Orthoses, and Children's Feet
extended to June 30, 1992. The Society
are available from the Department of Governmental Affairs, 9312 Old
For Human Resource Management, Al-
Georgetown Rd., Bethesda, MD 20814; (301) 571-9200.
exandria, Virginia, and other associations
For help making your certification testing program comply with the
continue to lobby Congress for perma-
Americans With Disabilities Act, call the ADA Hotline at the Association on
nent extension of both. Susan R.
Handicapped Student Service Programs in Postsecondary Education: (800)
Meisinger, SHRM's vice president for
247-7752 or (614) 488-4972; both numbers accept voice and TDD.
AM
government and public affairs, says they
34 ASSOCIATION MANAGEMENT March 1992
MEETING ROOM A
THINK SMALL AND THAT'S EXACTLY WHAT YOU'LL GET.
Since when do small hotels give better service?
If you think big - if you think New Orleans Riverside Hilton - 1,300 dedicated employees will be at your beck and call. We
have all the amenities and facilities to handle large, city-wide conventions, but we specialize in medium-sized meetings of 100 to
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Conventions we can self-contain benefit most from all the resources we have to offer. Like catering managers with a Creole flair.
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people. And, as a personal incentive, you will also be registered to win a free 3-day/2-night trip for two
Hilton
to New Orleans for Mardi Gras or JazzFest 1993, including airfare.
Phone # (504) 587-7200 or fax (504) 525-8636.
RIVERSIDE
WHEN YOU'RE PLANNING A MEETING,
MELISSA GREEN
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able in one place. From one company.
could want is right at your fingertips. As you
What's more, all your needs can be
With one phone number.
can see from the list of our services below.
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Opryland Hotel.
That's because Opryland Hotel was
sonal Convention Services Manager. And
With total meeting capabilities -
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take care of you, because our Managers
OPRYLAND HOTEL 0 Opryland Audio-Visual Services 8 Ryman Exhibit Hall 0 Opryland Security 8 Opryland Special Events 0 Opryland Transportati
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Director Convention Services
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(615) 871-6878 Direct Line
already come to us with years of experience.
We've earned the trust of professionals
Our twelve Managers average more
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Opryland Talent 8 Opryland International Travel 0 Opryland Showpark 0 The Grand Ole Opry 0 General Jackson Showboat 8 Springhouse Golf Club
H U M A N
RESOURCE
EVOLUTION
By Kristin Staroba
S
tretching is painful until you limber up. Social movements
are especially tough because they get us where we live: How
we already are seems more right and reasonable than how
we might be. Still, our roles and expectations as men and women
have made gymnastic leaps and transpositions in this half-century, if
not without plenty of complaining muscles.
And now we're stretching where we work, too. As the sexes ap-
proach equilibrium-men and women finding it more acceptable to
do what only the other used to-what they want from a job and an
employer shifts as well. Employers may be distressed to find the sec-
ond half of the baby boom wearing a lot more spandex.
Association human resource managers report "evolution, not
revolution," as consultant Sandy Grogan Dresser, of Williams,
Thacher & Rand, Bethesda, Maryland, puts it, in the way they
40 association MANAGEMENT / March 1992
Associatio
adapt
family li
Human resources
sive management in a tight labor mar-
A study by the National Council of
went out of business because of state
ket, the same as large companies. You
Jewish Women's Center for the Child,
mandated leave," she says. "They
can't excuse small business. They don't
on the other hand, finds when employers
couldn't." The Families and Work Insti-
have big human resource departments
are more accommodating of pregnancy,
tute studied the impact of parental leave
and budgets, but they have an advantage
women take fewer sick days, are more
laws in four states and found
in being in touch with employee needs.
likely to work outside regular hours
implementation was easy for 91 per-
They're in the best position to offer
without extra compensation, and work
cent of employers;
flexibility."
later into pregnancy.
most employers did not report sub-
The equation for employers seems
Mandated benefits. Should govern-
stantial costs;
straightforward: Family issues distract
ment require flexibility? Some associa-
only 6 percent reduced health benefits
employees from work, and more work-
tions-the National Association of
in response; and
place support results in more productive
Manufacturers, Washington, D.C., and
small companies had no more difficulty
staff. Friedman (with co-author Wendy
the Society for Human Resource Man-
or increased cost complying with the
B. Gray in the 1989 Conference Board
agement, Alexandria, Virginia, for ex-
leave law.
publication A Life Cycle Approach to Family
ample-say no. They lobby against feder-
Consultant Sandy Dresser thinks
Benefits and Policies) says, "Workers with
ally mandated family leave, arguing it
"family leave will be a national priority.
child care or elder care responsibilities
would limit employer ability to offer
The problem with [Washington,] D.C.'s
are three to six times as likely to experi-
different benefits as needed. In Congres-
law [passed last year] is it's poorly
ence difficulty combining work and fam-
sional hearings last summer, opponents
conceived," she explains. "The definition
ily responsibilities
Most studies indi-
said the cost of mandated leave would
of dependent is quite generous, and em-
cate that parents are absent about five
put firms out of business.
ployers will vote with their feet if it
days each year as a result of sick children.
That makes Friedman angry. "Senator
doesn't get modified."
Elder care concerns lead to similar re-
Chris Dodd [D-CT] asked the U.S.
At the National Restaurant Associa-
sults."
Chamber to show him one company that
tion, Frank Doyle isn't worried about it.
No one at NRA has used it yet.
"My wife and I both work in associa-
tions," Doyle says, "and I think working
Membership
Washington D.C.'s
at home and taking leave is good." Both
Development
Best Kept
took time off when their daughter was
Secret is Out
born. When she's sick, who stays home
Fund-Raising
with her depends on who has more
Now the Professional Association
Dollars
Meeting Planner can relax, because
important personnel interviews that
we're perfectionists. At the American
day.
Society of Association Executives
Membership
"You need strong leadership for that
Conference and Telemarketing Cen-
Retention
ter we take care of all the details.
to work," Doyle says. "Associations are
We've been doing it for years.
driving the train out of the old school of
A reception for 150 people, a
management. I attribute that in part to
MWM, a full-service direct
meeting of your Board, a Member-
ship Phone-a-Thon-you don't have
strong women in management, but it's
marketing agency, can increase
to worry.
also because associations don't have to
all of these for your Association.
We take care of all the details.
answer to the almighty dollar on the
The American Society of Association
bottom line."
Call Millie Hurlbut our Director
Executives
Conference and Telemarketing
"I wish it would just be an issue of
of Marketing for information on
Center
conscience," says Melanie Klooz, at the
how MWM can assist you in
1575 Eye Street, N.W.
National Association of College Stores,
achieving these goals. Or you
Washington, D.C. 20005
may write her at the address
(202) 626-2799
"but probably we'll have to have laws to
mandate leave. It should be a no-brainer:
below.
If an employee asks for time, just say to
yourself, 'What would I want to do in
MWM
that situation?'
AM
INC.
505 CAPITOL COURT, N.E.
Kristin Staroba is senior editor of ASSOCIATION
WASHINGTON, D.C. 20002
Management. For more information on re-
(202) 544-8040
lated topics or ASAE's Finance and Adminis-
FAX: (202) 544-1176
tration Section, call Wayne Miller at (202)
626-2781.
46 ASSOCIATION MANAGEMENT / March 1992
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Top jobs
each new achievement or change.
Invest in help from an executive
resume development specialist; many fo-
cus on nonprofit organizations and are
The Jobs
not resume mills. They charge $75 or
more per hour, but three or four hours
Positions in Washington, D.C.
Positions Nationally
and $300 may be all you need to shape
Of 256 openings, 34 percent were in
And 66 percent were in other areas
up. Most resume experts work with
the Washington, D.C., area. Compen-
of the country. Compensation ranged
clients by phone and mail, if you can't
sation ranged as follows:
as follows:
find one locally. ASAE also offers resume
$200,000 and above, 2 percent
$200,000 and above, 2 percent
writing programs, and allied societies
$150,000-$199,999, 4 percent
$150,000-$199,999, 3 percent
around the country periodically sponsor
$100,000-$149,999, 24 percent
$100,000-$149,999, 10 percent
seminars and counseling sessions.
$ 80,000-$ 99,999, 28 percent
$ 80,000-$ 99,999, 23 percent
Resume format is still a big issue.
$ 60,000-$ 79,999, 18 percent
$ 60,000-$ 79,999, 24 percent
Professional executive recruiters usually
$ 50,000-$ 59,000, 24 percent
$ 50,000-$ 59,000, 38 percent
prefer the chronological format, but
some experts recommend a functional
COMMENT: For executives seeking opportunities at $100,000 and above, the
style that describes skills, knowledge, and
action is in Washington, D.C., where 30 percent of CEO openings fell in that
achievements in terms of major areas of
range. Only 15 percent of openings in other parts of the country did.
experience.
All table figures are drawn from 256 CEO-level job openings, 106 of which were filled
Letters and interviews
between January 1991 and September 1991.
A crisp cover letter that responds
directly to your understanding of the
hiring organization's needs is as impor-
tant as the resume. Again, working with
a professional to develop some basic
The Incumbents
cover letter approaches is well worth the
investment. Get help on interviewing
Previous Experience
women who were
skills, too: You'd be surprised how many
How many of the 106 CEO jobs were
CEOs in other nonprofits filled 19
people shoot themselves in the foot in
filled by nonprofit professionals? Hires
percent;
the initial screening or final interview
fell into the following categories:
senior staff elsewhere filled 7 per-
process. Often, professionals expert in
CEOs from other nonprofit organi-
cent;
resume development also can help you
zations, 46 percent.
from government, academia, or in-
sharpen interviewing skills.
Individuals from industry, 18 per-
dustry filled 6 percent; and
If you have left an organization and
cent.
promoted from within filled 3 per-
negotiated a severance package, your
Senior staff from other nonprofits,
cent.
package may include professional out-
15 percent.
Men took 65 percent of the CEO
placement. Guidance in resumes, cover
Promotions from within, 14 percent.
jobs. Of the 106 positions, men who
letters, and interviewing are services out-
Individuals from government, 5
were
placement firms provide, along with of-
percent.
CEOs in other nonprofit organiza-
fice space and secretarial and other
Individuals from academia, 2 per-
tions filled 27 percent;
support. However, negotiate outplace-
cent.
from government, academia, or in-
ment provisions so that you retain con-
dustry filled 20 percent;
trol over how those dollars are spent.
Selling Points
promoted from within filled 11
Reserve the right to select the outplace-
What were the characteristics of
percent; and
ment firm that will best serve you.
people hired? Women took 35 percent
senior staff elsewhere filled 7 per-
Recognize that you, like most top
of jobs filled. Of the 106 positions,
cent.
executives in nonprofit management,
have been too busy managing and build-
COMMENT: People currently employed in nonprofit organizations took 75
ing organizations to learn the basics of
percent of the jobs. Men and women have a nearly even chance to move from
resumes, cover letters, and interviewing.
senior staff in one organization to CEO of another organization, but women
You can market your organization's cause
are not as likely to be promoted to CEO from within.
or services but probably not yourself-
50 ASSOCIATION MANAGEMENT / March 1992
because you've never had to. Read Rites of
Passage at $100,000+, by John Lucht.
The Organizations
Lucht is an executive recruiter retained
by top companies to find upper-level
talent. His book has advice on cover
Types
from industry; 2 came from govern-
letters, resumes, and interviewing. He
How many people were hired by what
ment; and 2 were senior staff else-
also unmasks the mysteries of executive
sort of organization?
where.
recruiting.
Trade associations hired 47 percent.
Professional societies hired 12 men:
Cause-oriented organizations hired
5 were CEOs elsewhere; 3 were senior
Recruiters
30 percent.
staff elsewhere; 3 were from the
Professional societies hired 16 per-
profession; and 1 was promoted from
Between January and September 1991,
cent.
within.
in searches for CEOs for 256 nonprofit
Foundations hired 7 percent.
Professional societies hired 7
organizations of all sizes and from all
women: 4 were CEOs elsewhere; 2
over the country, 25 percent retained an
Who hires whom
came from the profession; and 1 was
executive recruiter to search. More to
Does the source of a new ceo vary
senior staff elsewhere.
the point, the really top jobs-those at
according to the type of organization?
Cause-oriented groups hired 17
the $100,000-plus level-involved recruit-
(Figures for foundations are not bro-
men: 6 were CEOs elsewhere; 4 were
ers more than 50 percent of the time.
ken down here.)
promoted from within; 2 were senior
It's important to understand the role
Trade associations hired 34 men as
staff elsewhere; 2 came from the
of executive recruiters. They don't find
CEOs: 14 were CEOs elsewhere; 9
profession; 2 were from academia;
jobs for people. Clients pay recruiters to
were from industry; 7 were promoted
and 1 was from government.
uncover talent that otherwise would not
from within; 3 were from govern-
Cause-oriented groups hired 14
come to their attention.
ment; and 1 was senior staff elsewhere.
women: 7 were CEOs elsewhere; 5
Because executive recruiters play a
Trade associations hired 17 women
were senior staff elsewhere; 1 was
role in finding the very best jobs, it pays
as CEOs: 7 were CEOs elsewhere; 3
from academia; and 1 was promoted
to know how to deal with them. Lucht's
were promoted from within; 3 were
from within.
book is one resource. Another is The Ca-
reer Makers, by John Sibbald, another
COMMENT: Cause-oriented groups hire women more readily. That's worri-
professional recruiter. His book lists the
some because these groups, especially those related to women's issues, typically
top 200 professionals and their specialties
pay CEOs less than other comparably-sized organizations. These groups should
and tells which regularly conduct non-
be leading the way in pay equity.
profit organization searches.
Here's some basic advice:
Get on the call list of at least one
recruiter. Make a list of executive re-
cruiting firms active in nonprofit searches.
Speaking From Experience
Ask friends if they know people with
these firms and whether they've ever
been contacted about a search. Most
Douglas M. Kleine knows firsthand
are no shortcuts. There is little quali-
recruiters know dozens of good resources
the value of tenacity and initiative in
tative difference between job hunters
whom they regularly contact for candi-
job hunting. In a letter to ASAE's
who succeed in two months and those
date suggestions. Let those friends who
Executive Employment Service he said:
for whom the search takes two years.
are resources know you would appreci-
"I really appreciate your support and
The difference is the time to find the
ate your name being mentioned as an
advice over the last year and a half. I
job you fit best. Don't wallow, blame,
additional resource.
knew it would take time to jump from
or be overly proud. Instead, seek help
Be responsive when a recruiter calls.
number two to number one in an-
and support and it will be freely
He or she will ask whom you know who
other association. The Soil & Water
given-just ask.
would suit the job. If you are interested,
Conservation Society presents a new
"I'm proud to be a member of the
indicate that, but only after providing
challenge in a new field. And it has a
profession. I only regret that I didn't
the names of two or three other truly
mission that I can really commit to.
become active years ago so that I
qualified people.
That's important in a job.
could have shared more and found
Establish connections. If your organi-
"Tell folks who are searching there
good friends sooner."
zation will benefit from using an execu-
tive recruiter to hire senior staff, do so.
March 1992 / ASSOCIATION MANAGEMENT 51
Top jobs
The job market
Career Resources
What do CEO opportunities look like
for the next five years? In February 1991,
increasing you
CEO Job Opportunities UPDATE collabo-
ASAE is one of the most active execu-
rated with Paul Belford, president of
tive recruiters in the industry, com-
Association Executive Resources Group,
pleting more than two dozen search
Arlington, Virginia, to survey 800 Balti-
assignments annually. More than 60
more-Washington trade associations and
percent are for CEO positions.
CALL (202) 857-0565
professional societies with budgets ex-
ASAE Consulting Services can assist
ANN GILBERT ASSOCIATES
ceeding $500,000 per year. Using retire-
you with hiring, outplacement, salary
In today's economy, the marketing staff is often
ment and normal tenure data, the survey
administration, and other human re-
the first to be trimmed, yet the project load
showed there would be at least 120 CEO
stays the same.
source issues. For more information
openings per year for the next five years
Now you can call upon experienced pro-
about any of these services, contact
in these 800 organizations.
fessionals who will handle a single project from
Bob MacDicken, vice president of
Gale's Encyclopedia of Associations lists
start to finish in your office or ours.
Human Resources and Executive Em-
nearly 4,500 national or international
We are a 10-year-old firm experienced in
advertising and promotion, membership reten-
ployment, at (202) 626-2790.
nonprofit organizations in Maryland,
tion, direct mail, annual reports, developing
Virginia, and Washington, D.C. If the
marketing plans, budgets and goals, and events
executive turnover in all of these
management.
Or you may be close to board members
nonprofits, including disease and cause-
Call for a free consultation.
who periodically need the services of a
related organizations, matches the sur-
ANN GILBERT ASSOCIATES, INC.
2000 Pennsylvania Avenue, NW, Suite 3580
recruiter. Most do corporate as well as
vey, there will be more than 650 CEO
Washington, DC 20006 (202) 857-0565
nonprofit searches. When appropriate,
openings per year in the Washington,
offer to make introductions. Creating a
D.C., metropolitan area. Nationally, the
client relationship between an executive
figure could be more than 3,000. And
recruiter and your member-or your
that doesn't include openings in 47,000
association-is an investment in your
state and regional nonprofits.
own opportunities.
So, is it tough out there? You bet. But
Do favors. Occasionally, a good friend
opportunities will be there if you prepare
may discretely mention interest in find-
the tools, contacts, and knowledge to
ing a new challenge. Offer to forward
make yourself a top candidate.
AM
your friend's resume to executive re-
cruiters you know personally. You may
Don J. DeBolt, CAE, is publisher of CEO Job
benefit from an appreciative friend and
Opportunities UPDATE, a newsletter on
an appreciative recruiter, and it keeps
nonprofit organizations. His association man-
your name in front of the recruiter, too.
agement experience includes posts as executive
Pay attention to succession. If you
vice president of the National Pool and Spa
know someone nearing retirement or
Institute, Alexandria, Virginia, and executive
Meet
planning to move on, ask him or her
director of the Menswear Retailers of America,
and a recruiter you know to breakfast or
Washington, D.C.
Cloister-Style.
lunch. Providing the recruiter an oppor-
tunity to get to know an organization
Favorite of chief executives, meeting
that may be a prospective client is a
planners, the most traveled of travelers.
remarkably successful way to market
Now Read This
Fabulous facilities, from rooms and
yourself.
grounds to Plantation Center for your
Avoid frustration by knowing the
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score. If you are in between successes-
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Call 800-SEA-ISLAND. The Cloister,
currently unemployed-your attractive-
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Sea Island, GA 31561.
ness is substantially diminished. A re-
The Career Makers, by John Sibbald
MOBIL5-STAR
cruiter who includes more than one
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five candidates appears not to have done
Templeton Road, Fitzwilliam, NH
much the client couldn't by simply plac-
03447; (603) 585-2200.
ing an ad.
52 ASSOCIATION MANAGEMENT / March 1992
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CEOS AND
LEADERSHIP
GETTING
FIRED
Why it
ecently, a close friend-and an excellent association per-
happens.
R
son-called me and said, "Martha, I really need to see you,
and the sooner the better."
How to
"Sure," I said, knowing his office was only a few blocks
from mine. "Come over now, and we'll go for a cup of coffee."
cope.
I could hear it in his tone of voice, as I have heard it in the voices of
three other good friends-good executives-in as many months: He'd just
got the F-word. He'd been fired.
It doesn't matter how they deliver the news: "We're letting you go"
sounds like you've just been granted parole; "We're downsizing" brings to
mind the picture of a work force of employees five-two and under; and
"There's been a reorganization, and your position has been absorbed by
two other offices" preludes visions of a giant sponge just before the air
threatens to leave your lungs forever. No matter how they deliver the news,
it always produces a nine on the Richter scale of insecurity.
Why did these friends call me? Because I too have had the "Letting-Go-
Downsizing-Reorganization Blues" sung to me. The chorus is always the
same: "Amscray."
Five stages of loss
Because we Americans are so success-oriented, failure in the form of job
loss often represents a loss of identity, death. So we must go through the
By Martha J.
stages of grief, just as if we had lost a loved one. And in a sense, in losing a
Lockwood, CAE
job, we lose the one we used to be. However, these stages of grief work the
March 1992 / ASSOCIATION MANAGEMENT 57
Fired
same whether you have lost a job, lost a
moment you're calm, rational, numb.
start finding the answers to your prob-
chance to win the Irish Sweepstakes, or
The next, you're riddled with fear. "How
lems, you begin to value yourself again,
lost all you had and loved. They force us
will I pay the bills? What will I tell
and you're on the threshold of the next
to finally accept what has happened and
people? What if no one ever calls me
stage.
prepare us for the task of rebuilding.
again?" Fear builds on fear, piling up in
Anger. As long as anger is a passing
Shock. Shock is the first stage of grief.
the shadows, lurking, ready to grow into
stage-sort of a midcourse correction
You're numb. There's been a direct hit
full-scale panic. Fear reminds us of a
for a strong ego that has suffered a
somewhere in the center of your being,
time-childhood, perhaps-when we
potentially devastating blow-it can be
but you didn't quite gather the impor-
were at our most vulnerable, and we
very rewarding. From flights of fantasy
tance of the event. This shock causes lots
don't want to relive that. Fear can
that allow us (within the confines of our
of bizarre reactions from meticulously
paralyze us and prevent us from acting.
wildest imagination) to do irreparable
finishing your day's work with your head
That's the danger of it. The trick here is
harm to our previous employers to those
held high to going on a mind-bending,
to break each fearful encounter into a
fantasies in which we envision ourselves
budget-busting spending spree. But
manageable challenge. When you look
living better than we could have if we'd
whatever you do, give yourself time to
for issues for which solutions can be
actually been stupid enough to stay in
absorb the blow, feel the pain. When the
found, rather than looking at your job-
that dump, indulgence in head games of
pain starts to recede, you're ready for
lessness as a giant glob of galvanizing
anger and revenge serve a purpose.
the next stage.
fear, you become so much more capable
Turning hot anger into cool outrage can
Fear. It happens so quickly: one
of finding the right answers. Once you
be both restorative and extremely useful.
Crisis Hotlines
To indicate crisis, the Chinese com-
Hours: 24 hours, seven days.
Telephone: (800) ALCOHOL.
bine the characters for danger and op-
Fees: Free.
Hours: 24 hours, seven days.
portunity. Crises are dangerous be-
Services: Information on AIDS.
Fees: Free.
cause we feel there's a frightening
Alcohol and Drug Control Office
Services: A national information and
gap between our resources, our famil-
Telephone: (703) 696-3266; (703) 545-
referral service. Makes appropriate
iar ways of coping, and the over-
6700 (general information).
referrals to inpatient or outpatient
wheln.ing problems and emotions that
Hours: 7:30 a.m.-4 p.m., Monday
treatment, Alcoholics Anonymous, and
are engulfing us. Crises become op-
through Friday.
so forth. Not a listening service but
portunities when their pain, confu-
Fees: Free to eligible individuals.
can handle crisis calls.
sion, and challenge push us to reach
Eligibility: Active-duty Army, retired
Alexandria CAIR (Crisis Assistance
out to new people-for example, col-
military, civilian employees of the
Information and Referrals)
leagues, mental health professionals,
Department of Defense, and depen-
Telephone: (703) 548-3810.
spiritual advisers, or friends and fam-
dents of all categories. Appointment
Hours: Noon to midnight, seven days.
ily members.
necessary.
Fees: Free.
The following (not-all-inclusive) list
Services: Provides outpatient evalua-
Eligibility: All.
of crisis hot lines in metropolitan
tion and treatment for alcohol and
Services: Crisis listening, information,
Washington, D.C., (compiled by
drug problems using group and indi-
and referrals. Deals with all crises.
members of the board of directors of
vidual counseling. Referral services
Arlington Alcohol Hotline
the Bill Myles Education Foundation,
for detoxification and inpatient treat-
Telephone: (703) 522-8750.
Alexandria, Virginia) offer assistance
ment.
Hours: 8 a.m.-8:30 p.m., Monday
with problems ranging from alcohol
Alcohol and Drug Hotline
through Friday.
dependence to depression and suicide.
Telephone: (202) 783-1300.
Fees: Free.
Other excellent sources for crisis or
Hours: 24 hours, seven days.
Eligibility: All.
emergency assistance include major
Fees: Free.
Services: Referrals only.
hospitals, both general and psychiat-
Eligibility: All.
Cocaine Hotline
ric.
Services: Information and referral ser-
Telephone: (800) COCAINE.
AIDS Hotline (operated by America's
vice for people with concerns related
Hours: 24 hours, seven days.
Social Health Association)
to alcohol and drugs.
Fees: Free.
Telephone: (800) 342-AIDS.
Alcohol Help-Line and Referral Service
Eligibility: All.
58 ASSOCIATION MANAGEMENT / March 1992
It's when we dwell on anger and self-
shame is activity, and activity gives rise to
able (and as personally varied) as the
righteousness that we make premature
increased self-esteem. You may even pass
seasons of the year. And like the seasons,
decisions that hurt us further, get stuck
the final stage. But chances are, you may
they pass, leaving you changed and
in the past, unable to move forward or
not.
ready for the next stage. How long it
stall our progress into the next stage.
Despair. The bad news is that despair
takes depends on the individual. I re-
Shame. Or better: What will they think
seems like an endless downward spiral
member taking only three weeks to go
of me? This is the stage where you want
when you doubt your self-worth and
from losing a job I thought I could never
to pull the covers over your head in the
your ability to provide a better future.
match to finding one that offered me as
morning instead of bounding out of
The good news is it's self-limiting. And
much compensation, more opportunity,
bed; the stage where-real or imag-
those people who have hobbies or inter-
and better (for me) co-workers than I
ined-everyone treats you gingerly, like
ests other than their job will experience
had ever had. I also know a time when it
a carrier of some communicable disease;
it even less. What if you were your job
took more than eight months to find the
the stage when being broke and terrified
(and your job was you)? Now is the time
opportunity of a working lifetime. It all
will not (repeat: NOT) deter you from
to find out what volunteering can mean.
depends.
speaking with optimism in your voice.
Use it to learn a skill, give something
The point is not to get stuck in a
There's no use pretending this is the
back, or make some contacts. It will
stage. Use each stage as a stepping stone
grandest time of your life. But you can
make you a more interesting person
between hurt and wholeness. There will
say with confidence that the future never
when that interview comes through.
be plenty of time later to figure out
looked better. The best antidote for
These stages of grief are as predict-
whose fault it was.
Services: A national information and
dividuals or families in crisis. Deals
Northern Virginia Hotline
referral service. Counselors can an-
with a wide range of problems, in-
Telephone: (703) 527-4077.
swer questions concerning cocaine
cluding those related to drugs or
Hours: 24 hours, seven days.
and refer callers to local treatment
alcohol.
Fees: Free.
centers. Not a long-term counseling
Main office located at 2141 K St.,
Eligibility: All.
service.
N.W., Washington, DC 20037. Other
Services: Provides crisis and noncrisis
Counseling and Assistance Center
locations in Greenbelt, Maryland; An-
telephone counseling, information,
Telephone: (202) 433-2034.
napolis, Maryland; Lexington, Mary-
and referrals. The only local hotline
Hours: 24 hours, seven days.
land; Tysons Corner, Virginia; and
accredited by the American Associa-
Fees: Free to eligible individuals.
Burke, Virginia. Sponsored by the
tion of Suicidology.
Eligibility: Active-duty Navy, Marine
Psychiatric Institute of Washington,
Prince George's County Hotline
Corps, and Coast Guard personnel;
D.C.
Telephone: (301) 577-4867; (301) 699-
dependents; retired personnel; civil-
Montgomery County Community Cri-
8605; (301) 731-0004.
ians employed by the Department of
sis Center
Hours: 24 hours, seven days.
the Navy.
Telephone: (301) 656-9161.
Fees: Free.
Services: Provides individual and group
Hours: 24 hours, seven days.
Eligibility: All.
counseling; Antabuse; Alcoholics
Fees: Free.
Services: Emergency crisis listening,
Anonymous open discussion group;
Eligibility: Montgomery County, Mary-
information, and referrals. Case-by-
treatment program for alcohol and
land, residents.
case walk-in service.
drug abuse. Outpatient program with
Services: Provides walk-in counseling.
Samaritans (for the Suicidal and
follow-up. Education, screening,
Also provides telephone services, as-
Depressed)
evaluation, and referrals.
sessment and referrals, and short-
Telephone: (202) 362-8100.
Crisis Center
term crisis intervention; has a mobile
Hours: 24 hours, seven days.
Telephone: (202) 467-HOPE; 965-8400.
team.
Fees: Free.
Hours: 24 hours, seven days; walk-in 9
Montgomery County Hotline
Eligibility: All.
a.m.-5:30 p.m., Monday through Fri-
Telephone: (301) 738-2255.
Services: Provides telephone counseling
day.
Hours: 24 hours, seven days.
for suicidal, depressed, and despair-
Fees: Sliding scale, not ongoing
Fees: Free.
ing people. Provides referral services.
therapy.
Eligibility: All.
Youth Crisis Line
Eligibility: All.
Services: Provides crisis counseling, in-
Telephone: (800) 422-0009 (25 years
Services: Short-term counseling for in-
formation, and referrals.
old and under).
March 1992 / ASSOCIATION MANAGEMENT 59
Fired
Poor management. (This is my per-
sonal favorite.) Of course there was no
Seeing It Coming
way for management to recognize you
and your work's true worth, they were
too busy (fill in the blank). And some-
No matter how quickly you duck, you
Being given fewer assignments or
times they actually do fire the wrong
can't avoid the axe if it's headed your
having your priority projects reas-
person. Only time will tell. But by then,
way. However, if you see it coming,
signed to someone else. The con-
you'll be ensconced in your next position.
you might be better prepared to
verse-being given someone else's
Hanging on. There are two sides to
move on when it does swing in your
"garbage list" of to do's-also rates
the hanging-on dilemma. One is when a
direction. While no one warning sign
up there in the early warning signs.
person outstays his or her usefulness
means definite disaster (and not all
When the room becomes drop-
with an organization and there is no
warning signs can be pinpointed),
dead silent when you walk in, or
choice but to fire the person. The flip
any combination of the following
people don't attend your meetings,
side of this, seen less often in the 1990s
shouldn't be ignored:
or no one will go to lunch with you.
than in the past, is when a person has
Regularly being excluded from
A shift in management or a new
been with an organization for 30 or 40
meetings or memos.
CEO could spell trouble, especially if
years and the boss can't bring himself to
Your boss talks directly to your
combined with a belt-tightening pro-
"retire" the longtime loyal employee. So
subordinates; staff bypasses you and
gram and you are in one of the
he fires someone with less seniority.
goes to the boss.
association's higher-paid positions.
And, finally, the most baffling reason
Being passed over for promotion in
When the boss stalls making a
why people get fired: no reason at all.
favor of someone a notch lower on
decision that you need made in order
Sometimes competency isn't enough. Or
the organization chart.
to proceed with a project or program.
cheerfulness. Or punctuality or atten-
dance or dressing for success or members
who love you.
Whose fault is this, anyway?
eryone else in the organization who is
depending on your performance.
I have no scientific facts to back up
Bad luck. You go to work for a fast-
Coping
this list of "Top Ten Reasons Why
track organization and six months later
While you're coping with joblessness,
People Get Fired" other than listening to
they declare bankruptcy. The guy who is
the grieving, and the search, it does no
people on both sides of the firing line-
your patron saint dies. Someone who
good to know that people change jobs
the firer and the firee. And there is no
wanted your job stabs you in the back,
8-10 times in their lifetimes and switch
one reason that stands out more than
and, zingo, he or she has your job.
careers three times. And there are
any other.
Self-destructive behavior. You consis-
enough books and magazine articles
Poor interpersonal skills. If you can
tently show up late when your boss is a
about launching, coping with, and con-
get along with others, you'll probably
punctuality freak. You knowingly take on
ducting a job search, so I won't bore you
always have a job. Maybe it will always be
lost causes. (Anyone want to be the
with things you already know. Rather, I'll
the same job. But if you're the thorn in
public relations chief for the Buggy
relate some of the things that occurred
everyone's side, you're going to get fired
Whip Manufacturers Association?) You
that made the waiting better.
every time.
do it your way, when the members want
I got by with more than a little help
Wrong fit. It doesn't matter if you're
it done their way.
from my friends, my family, and my
the brown shoe in a tuxedo world or the
Scattered focus. Either you don't
network. A very smart woman, and a
other way around, you're going to be the
carry out assignments, or they don't use
fellow CAE, took time out of her busy
first to go. And there are some jobs that
your skills to the utmost. In any case, the
schedule at one of the ASAE meetings I
just will never be easy. For example, if
focus isn't there, and pretty soon your
forced myself to attend (I was still in the
you're an artistic person, and you are
job isn't.
shame stage). She told me that getting
constantly finding yourself in organiza-
Isms (sexism, ageism, racism). Just
fired is not a failure. It's an event. Part
tions that are run by engineers or scien-
because these charges are hard to prove,
of life. Just like tying my shoes or
tists and just as regularly finding yourself
doesn't mean they don't exist. Should
breathing or eating lunch. Then she
fired, it might be time to take a look at
you hire a lawyer? That's the stuff of
showed me how brilliant she really is:
why you chose those jobs.
another writer's article, I'm sure. Even if
She told me the name of the book in
Lack of commitment. The job descrip-
it's subtle, you can only recognize the
which she read that. It's in When Smart
tion (or leadership, or hours, or location)
ignorance of the person doing the firing
People Fail, by Carole Hyatt and Linda
changes and you can no longer live up
and get on with your search, your career,
Gottlieb. There are other books, too.
to expectation-yours and those of ev-
and your life.
Your local library can help.
60 ASSOCIATION MANAGEMENT March 1992
Four Favorites and a Few More
If you are out of a job, and if money
in that position.
suffer occasional pangs of the "impos-
is very much an issue, books from the
Robert Half on Hiring, by Robert Half
tor syndrome" and other phony dis-
library can be your passport. Besides,
(1985, Crown Publishers, Inc.). The
eases to which we become vulnerable
it's always nice to take home some-
head of one of the nation's biggest
when setbacks beset us.
thing free. (Just don't forget to take
recruiting firms talks to those on the
Wishcraft, by Barbara Sher with
them back.)
hiring side. It's good, basic knowledge
Annie Gottleib (1979, The Viking
When I am job hunting, there are
and will give the interviewee a better
Press). This is a reinvent-yourself book.
four books of which I am especially
break in the interview. I'm especially
It takes some time to work with it, but
fond, and which I recommend to my
fond of chapter seven, "On What
it's interesting and worth it.
job-hunting friends. They are
Questions to Ask in the Interview,"
Also read just about any author
Congratulations! You've Been Fired, by
for anticipating the question that may
you enjoy. Now can be a good time to
Emily Koltnow and Lynne S. Dumas
throw you off guard.
not read all the required reading you
(1990, Fawcett Columbine). Although
When Smart People Fail, by Carole
stacked up for "when I have time."
this book is billed as "Sound advice
Hyatt and Linda Gottleib (1987,
My current favorites are any of the
for women who've been terminated,
Simon and Schuster). This book
three books by Robert Fulghum, All I
pink-slipped, downsized, or otherwise
should be on everyone's bookshelf,
Need To Know I Learned in Kindergar-
unemployed," it is a book for anyone
whether you've ever been fired or
ten, It Was On Fire When I Lay Down On
who has ever found himself or herself
not. It's great for those of us who
It, and Uh-Oh.
TELL THE BEAN-COUNTERS AND
PENNY-PINCHERS WHERE To Go.
Pity the poor meeting planner.
low. Or serve chicken when you really
In today's fiscally troubled world,
wanted beef. Or cram a hundred peo-
your job just isn't what it used to be.
METROJACKSON
ple into a meeting room built for fifty.
And neither are your meetings.
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MISSISSIPPI METROJACKSON
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March 1992 / ASSOCIATION MANAGEMENT 61
Fired
And while I'm on the subject of
books, I would encourage you to set
aside some time every day to read-not
only the newspaper, but other books
you've been meaning to read, or inspira-
tional books by Robert Fulghum, or fun
books by Andy Rooney, or a good read
that you enjoyed too long ago. Now is
the time to give yourself that gift of
perspective.
Another association friend called me
to say, "I'm not calling you to find out if
you've got a job, because I know that you
will call me when that happens. I'm
calling because I was just wondering how
you are doing."
Finding support groups for people
without jobs was a disaster for me. There
was one group in which everyone genu-
inely felt sorry for himself or herself.
Boring. However, a support group dis-
cussing issues of self-esteem (not just job
loss) proved to be beneficial while I was
looking for the right job.
I also used the time to volunteer,
If this is the backyard,
learn new skills, and find out which types
of people I work well with and which
just imagine the conference room.
types work well with me.
Another jobless friend said she knew
she was in trouble when she started
planning her day around Phil Donahue
and Oprah Winfrey. "I'd let an entire
event define my day," she later told me.
"On Tuesday Phil is going to have on the
transvestite monks of Tibet. After that
I'll get showered and dressed and do the
For one reason to meet at
grocery shopping, and I'll be home in
restaurants. And yes, private con-
Harvey's, you need look no fur-
ference rooms complete with
time for Oprah's 'Nun's With a Gambling
ther than our backyard Lake
leather chairs and wet bars.
Habit'." Surely, she was exaggerating at
Tahoe, in its stunning year-round
To top it all off, we'll appoint
least a little bit.
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you an expert convention services
you'll also find 740 spacious
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so long, Oprah
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Eight wonderful
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you hear the F-word-whether directed
at you or one of your peers.
AM
Martha J. Lockwood, CAE, is executive vice
HARVEYS
president and CEO of the Mobile Electronics
RESORT HOTEL/CASINO
LAKE TAHOE
Association, Washington, D.C., and chairs the
board of directors of the Bill Myles Education
Foundation, Alexandria, Virginia.
62 ASSOCIATION MANAGEMENT / March 1992
"If They
See It,
They Will
Come."
Steve Morris,
President, Seattle King County
Convention and Visitors Bureau
GHOW
Emerald City
COUNTY
Awards
ADDY
The Emerald Cit
Awards
Emerald Award
Awards: Grand Award, International Film &
TV Festival of New York; Best in Show, Hotel
HSMAI
Sales & Marketing Association Interna-
tional Awards; two Tellies; 1991 National
Addy Award; two International Television
Association Emerald Awards.
Send for "Seattle: The Movie" and see the video that
has the meetings industry laughing-and the critics
Seattle
Send me "Seattle."
applauding. What makes this award winner so special?
For one thing, there's no fact driven narrative preaching
Name
about the area's attributes and "ample hotel accommoda-
Company
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Address
and the spirit of the people tell the Seattle story with a little
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help from six local comedians and a great musical score. It's
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guaranteed to keep you
When is the next meeting date Seattle could be considered for?
awake long enough to
Seattle
Number of attendees?
Number of rooms?
say, "Book me on a fam
AM
trip to Seattle, please.
For a free copy of "Seattle: The Movie," fax this coupon to (206) 461-5855 or mail to Seattle King County
Hold the rain."
W A S H / N G T 0 N
Convention and Visitors Bureau, 520 Pike, Suite 1300, Seattle, WA 98101. Phone orders: call (206) 461-5800.
Here's the
PLAN
By Harriet L. Fader, CAE
A philanthropic
organization
orchestrates
well-defined goals.
64
ASSOCIATION MANAGEMENT/ March 1992
B
efore the Diabetes Associa-
tion of Greater Cleveland
(DAGC) undertook the pro-
cess of strategic planning, board
meetings often lasted past mid-
night and featured numerous ar-
guments. Indecision was common,
with activities and funding ap-
proved during one meeting often
rescinded during the next.
Now, with a strategic plan in
place, everyone knows the direc-
tion of the organization. Board
meetings run smoothly and sel-
PHOTOGRAPH: GERALD ZANETTI
March 1992 / ASSOCIATION MANAGEMENT 65
Planning
dom last more than two hours. When
the same thing outside their careers.
their professional expertise or reduce
faced with a decision, the first question
Yet members of charitable boards
their fees. Your professional network
every board and staff member asks is,
share a strong emotional attachment or
might include a consultant willing to
"Does this fit into our plan?"
commitment to the organization they
perform pro bono or reduced-fee work,
To begin the strategic planning pro-
serve. A physician wants to help his or
or your board members may have strate-
cess, either the executive director or the
her patients; a parent has an unrelenting
gic planners within their own organiza-
elected president (ideally both) must be
desire to help a child with diabetes. As a
tions who are willing to act as facilitators.
visionary. They must be willing to put
consequence of this strong emotional
You also might consider enlisting the
effort and energy into educating, in-
tie, board members of a philanthropic
help of graduate-level business students.
forming, and motivating volunteers to
organization often think in terms of
When selecting a facilitator, do not
get the job done. Everyone involved
doing good deeds and allocating funds
hesitate to interview, request proposals,
must understand that although an asso-
to areas near and dear to their own
and check references. This person will
ciation is not a business, it must operate
hearts. The very ideals that cement
handle the most important project of
in a businesslike fashion to succeed.
commitment to an organization can ac-
your organization, so it behooves you to
tually make it more difficult to examine
ensure that staff and volunteer leaders
Fits all sizes
the organization in an objective, busi-
are not only comfortable with, but also
nesslike fashion.
have confidence in your choice.
Strategic planning is inherent to run-
Because each volunteer leader has a
ning an efficient, effective organization.
personal agenda, it may also be difficult
"We're too small and don't have the
for the board to focus on one or two
Information and insights
resources," or conversely, "We are so
ideas. Through strategic planning, how-
Provide the facilitator with detailed
large, it will be too cumbersome a task"
ever, volunteer leaders come to realize
information about your organization (its
are not valid reasons for avoiding strate-
that their organization cannot do every-
origins, activities, and budgets) and about
gic planning. No matter what your size,
thing to help everyone, but they are able
your environment (the city you're lo-
you need a plan to
to identify the priority activities.
cated in, national issues you deal with,
give volunteers-especially new board
and so forth). Also offer some insight
members-a better perspective of what
your organization is all about;
Consultant adds credibility
into your volunteer leaders-how long
they've served in the organization, what
provide staff members with a clear
At DAGC, we engaged the services of
offices they've held, what their professions
picture of their responsibilities;
a consultant to oversee the planning
are-so that the facilitator has a good
define and measure your performance
process. An experienced facilitator from
understanding of the people he or she
and the performance of your staff; and
outside lends credibility to the planning
will be working with. The more informa-
drive your organization in a methodical
process and offers a fresh perspective on
tion you provide, the better equipped
and businesslike fashion, rather than
much-discussed issues. Depending upon
the facilitator will be to build trust
relying on the emotional drive of your
your needs-and your budget-a facilita-
among individuals and direct the group
volunteers.
tor can gather demographic statistics
once the process gets under way.
Strategic planning is difficult in the
and census numbers, provide directives
Our facilitator met one-on-one with
nonprofit sector, especially in philan-
on what information or survey tools are
past presidents to get an overall sense of
thropies where board members typically
needed from volunteers and members,
the organization. Next, he met with staff
have diverse backgrounds. At DAGC, for
and help you establish a format and time
members to review each one's responsi-
example, the 45 board members run the
line for the planning process.
bilities and views of the organization.
gamut from physicians to traditional
Look for a facilitator who fully under-
This way, the facilitator and the staff
homemakers, from allied health profes-
stands your organization's work. DAGC
became familiar with one another and
sionals to business executives.
always looks for a consultant who under-
comfortable with the whole process.
Dealing with this diversity poses chal-
stands diabetes and how physicians and
Staff's input is essential. In addition
lenges. For example, a traditional home-
allied health personnel respond to one
to the executive director, two staff mem-
maker not familiar with business opera-
another and to their own work environ-
bers participated in DAGC's strategic
tions may find the jargon and possibly
ments. We find that type of individual is
planning exercises. The committee was
the whole concept of strategic planning
more likely to understand the emotional
composed of 12 volunteer leaders, all
to be foreign. Likewise, a physician in
aspect of why people volunteer their
members of the board of directors. In
private practice probably does not deal
time and money to support our cause.
most cases, the person tapped to serve
with strategic planning and profit centers.
Although we paid for the services of
on the strategic planning committee
Executives and entrepreneurs may be so
our facilitator, other charitable and phil-
already served on an association commit-
immersed in planning their own busi-
anthropic organizations might obtain
tee specific to an area: education, re-
ness lives that they find it difficult to do
assistance from people who will volunteer
search, fund-raising, and so forth.
66
ASSOCIATION MANAGEMENT March 1992
Clear-cut expectations
Let committee members know up-
The DAGC Timetable
front what is expected of them. They
should be well-aware that they are the
present and future leaders of the organi-
The Diabetes Association of Greater
add new programs? How many can
zation and that this is the most important
Cleveland didn't want its strategic
we add? Do we need more staff?
committee responsibility they can have.
planning process to become a long,
Where will the resources for new
They should also realize that they are
drawn-out, and possibly discouraging
programs come from? After this ses-
making a time commitment that goes
activity. Once DAGC's board of direc-
sion, with its trade-offs and compro-
above and beyond what they've given to
tors had approved the concept and
mises, committee members began to
the organization before.
selected a facilitator, the association
understand the complete organiza-
In our case, we made it clear that
developed and stuck to a nine-month
tional picture.
committee members would have to give
timetable to sustain momentum.
Third meeting. During this half-
several full days of their time to fulfilling
First meeting. The 12 members of
day session, committee members re-
their strategic planning duties; for mem-
the strategic planning committee,
viewed and approved the operational
bers in private practice or in hospital
supplied in advance with background
plan step-by-step to ensure that they
settings, that often meant taking a day of
information and statistics, arrived at
all agreed with and supported it.
personal leave. We also asked committee
the initial meeting prepared to for-
Presentation to executive com-
members to attend all the planning
mulate an association mission and
mittee. The strategic planning com-
meetings, not only for the sake of conti-
develop goals to support that mission.
mittee presented each goal and ob-
nuity but also out of respect for one
This was the most important part:
jective to the executive committee,
another's time. That was asking a lot
Participants discussed and sometimes
supplying the necessary background
from our volunteers, but we found that
argued about the directions the orga-
information. This gave committee
all those who made the commitment
nization should take. Although nearly
members the opportunity to recognize
followed through.
half of the full-day session was spent
what they had achieved and contrib-
For several reasons, DAGC decided to
laboring over words and philosophies,
uted to the organizational process.
compress its strategic planning process
we emerged with a clear mission
Following some fine-tuning of the
into a nine-month schedule (four meet-
statement and a list of goals.
detailed implementation plan, the
ings held 2½ months apart). The small
Second meeting. During this half-
strategic plan went to the board of
size of our organization-five full-time
day session, the strategic planning
directors for final approval.
staff members and an annual budget of
committee broke down into smaller
We scheduled the meetings ap-
$800,000-lent itself to this rapid-fire
groups, each assigned a particular
proximately months apart so staff
implementation. What's more, DAGC's
goal and charged with developing
and committee members had time to
officers serve two-year terms, and we
objectives to achieve that goal. We
compile information and prepare be-
wanted those present at the start of the
then came together and as a group
tween sessions. DAGC completed the
process to still be in office when it was
reviewed all the goals and objectives,
entire process in less than one year.
completed. Finally, we had undertaken
assigned priority rankings, and de-
DAGC reviews and revises its plan
planning efforts before with discourag-
cided which ones were viable given
every two years, shortly after its newly
ing results; we believed that if we achieved
our resources.
elected president takes office; for
this quickly, we wouldn't lose momen-
Every existing program came under
continuity, the immediate past presi-
tum as an organization.
scrutiny: Was it appropriate to the
dent continues to serve on the strate-
goals and the mission statement?
gic planning committee as the plan's
Should it be continued? Should we
monitor.
Getting ready
Before the first meeting, staff gath-
ered detailed information relevant to
munity we serve, census statistics, and
Members of the committee really got to
goal setting, planning, and bylaws, and
results of member surveys.
know one another and began to work as
distributed it to committee members so
Each planning session was unique
a unit. It took a great deal of time-most
that they would arrive informed and
(see sidebar, "The DAGC Timetable").
of the day-to develop a clear, easily
ready to start. In DAGC's case, this
The first session provided an opportu-
understood, easy-to-remember mission
information included a history of the
nity for everyone to air philosophical
statement. It reads: The purpose of the
organization, an assessment of its
differences, become familiar with the
Diabetes Association of Greater Cleve-
strengths and weaknesses, demographic
history of the organization, and obtain
land is to improve the quality of life of
studies, environmental scans of the com-
some perspective on future directions.
people with diabetes and their families
March 1992 / ASSOCIATION MANAGEMENT 67
Planning
by providing education and information,
by supporting research, and by encour-
aging emotional well-being.
With that completed, we were over
Tips for Strategic Planning
the major hurdle. We moved on to
formulate 10 organizational goals related
Several suggestions proved useful as
An outside expert has the advan-
to education, emotional support, referral
the Diabetes Association of Greater
tage of being able to keep the group
services, research, a camp for children
Cleveland (DAGC) began its strategic
on course and serve as an impartial
with diabetes, health and social issues,
planning process.
mediator when conflict or contro-
fund-raising, and cost-effectiveness.
Learn all you can about strategic
versy arises. Also, using an outside
planning. Attend workshops and
facilitator allows you and your staff to
Joint ownership
seminars, and read everything you
freely participate in the planning effort
can find. Talk to colleagues who have
and not worry about the dynamics of
It's important to remember that a
developed long-range plans to find
the session.
strategic plan belongs to the total orga-
out what went well and what they
Control costs by using in-house
nization, not only to the staff or the
would do differently.
resources. DAGC took on the major-
executive committee. A plan only works
Select the committee carefully.
ity of the clerical work generated by
if everyone involved buys in. Conse-
When you feel comfortable with what
the planning process and relied on
quently, each member of DAGC's strate-
needs to be done, sit down with your
staff members and volunteers to iden-
gic planning committee went back to the
top elected leaders and determine
tify and track down relevant informa-
people working in each program area
the composition of the strategic plan-
tion. The person who handled legisla-
and asked them to look at the mission
ning committee. DAGC drew its 12-
tive affairs also gathered specific de-
statement, goals, and objectives.
member committee from the board
mographic data; a board member
When they met the second time, the
of directors and included past,
who also served on the city council
committee members came prepared to
present, and future leaders. The lat-
was tapped for numbers related to
look at each program's viability in view
ter group is critical to the long-term
the community at large.
of the community's needs and DAGC's
success of a strategic plan; once the
Determine the outcome you want.
available resources. This review wasn't
plan is developed, the future leaders
Before beginning the planning pro-
just a willy-nilly, "Well, we'll do this this
carry it out.
cess, talk with your facilitator about
year, and we'll do something else next
Get expert assistance. Select a fa-
the type of final document you ex-
year." Rather, these leaders said, "Now
cilitator to lead your organization
pect. Do you simply want to establish
we have a five-year plan, and this is what
through the strategic planning pro-
a mission, goals, and objectives? Would
we hope to accomplish this year." Rec-
cess and to help review and revise the
you like those goals and objectives
ommendations included the intro-
plan periodically. DAGC initially re-
ranked by priority and weighed against
duction of new programs as well as the
lied on its elected president to facili-
available resources? Do you also want
reformulation and elimination of others.
tate planning, but the time commit-
an operational plan that states when
It is really difficult for people to
ment-in addition to his other re-
and how these goals and objectives
accept change, especially when every-
sponsibilities-proved too great.
will be met?
thing a charitable or philanthropic orga-
nization does is considered important.
Reviewing data within the context of an
and memberships. We also develop a
elected leaders cannot make those deci-
overall mission helps volunteers make
profile of the people who support DAGC
sions efficiently or appropriately. Board
the tough decisions in a businesslike
financially.
meetings will become long and tedious,
manner, yet retain the support of their
with much superfluous discussion and
constituents. As part of the strategic
Decisions, not debates
debate; people will leave feeling dis-
planning process, DAGC developed ways
tressed or discouraged by wasted time.
to measure how effectively we're fulfill-
If you operate without a strategic
A strategic plan is a framework for
ing our mission. For instance, we track
plan, confusion may arise every time
eliminating cumbersome or outdated
every phone call to determine the num-
your organization wants to provide a new
programs and trying new ones. A strate-
ber of inquiries for medical information,
program or service or take advantage of
gic plan keeps your organization fresh,
referral information, dietary informa-
an opportunity. Your board will have to
growing, and moving forward.
tion, and so forth. We conduct program
debate the merits of a program and
evaluations, administer tests before and
review the organization's financial ability
Harriet L. Fader, CAE, is executive director
after seminars to determine effectiveness
to provide it. Without a mission, without
of the Diabetes Association of Greater Cleve-
of instruction, and track contributions
goals, without objectives, you and your
land.
68
ASSOCIATION MANAGEMENT / March 1992
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MEETING
ABROAD
YOU'VE PLANNED
THE MEETING.
Now PREPARE
YOUR DELEGATES.
f there is a recurring piece of advice
preparing delegates for international meetings is its
I
about planning meetings, it is don't
Delegate Business Planner, a booklet-mailed to del-
assume anything. That's especially true
egates before meetings-that includes information
of preparing for international meetings.
about the weather, transportation, hotels, protocol,
Not only must you become familiar with the cus-
and so forth in the country they will visit. Briefly,
toms, protocol, and way of doing business in the
ASTA addresses the following elements.
country in which you plan to meet, but you must
Checklist. There are many housekeeping items
also prepare your delegates.
for delegates to remember before they board the
The American Society of Travel Agents, Alexan-
plane for their destination. In its planner booklet,
dria, Virginia-an international organization with
ASTA includes a one-page checklist reminding
20,000 members from 124 countries-sponsors
delegates to handle things like obtaining travel
more than 200 meetings a year. Approximately
insurance, finalizing airline reservations, and mak-
eight of ASTA's meetings are held outside of the
ing arrangements for the care of pets before
United States.
leaving the country.
ASTA has found the most effective means of
Climate. Since often people are unfamiliar with
BY CHRIS VRANAS
March 1992 / ASSOCIATION MANAGEMENT 71
International meetings
the climates of various regions around
Airport. In our booklet, we told del-
hosts served food that was more mild
the world, you'll want to acquaint your
egates they would receive a colored
than that typically found in that part of
delegates with the average temperatures
sticker at the welcome desk that would
the world. But when the 1,200 confer-
of the international city they'll visit.
help speed processing through special
ence delegates traveled to Agra the last
Knowing the climate will help them pack
document check gates and customs in-
day of the meeting to see the Taj Mahal,
appropriate clothing.
spection counters. The sticker also corre-
they ate a buffet lunch served in a
Attire. ASTA held its World Travel
sponded to the bus the delegates boarded
deluxe city hotel, and many developed
Congress-an international event that
to get to their hotels.
stomach problems.
attracts more than 6,000 delegates from
Transportation. Many cities have ex-
Medical services. Your delegates will
the travel and tourism industry-last
cellent public transportation systems that
feel much more comfortable if they
September in Taipei, Taiwan. We listed
are easy, inexpensive, and fun for del-
know where to go for treatment in case
all social and business functions of the
egates if the right preplanning is done.
of a medical emergency. Many countries
meeting in our planner booklet, along
Even if your organization provides a
may not have ambulance service and
with suggested attire for each event.
shuttle system between hotels and the
medical facilities like we have in the
ASTA also included its definitions of
convention center, delegates may still
United States.
business attire (suit or sports jacket and
need to use taxis or public transportation
ASTA always informs delegates in its
slacks with tie for men; dress, suit, skirt
for other reasons. ASTA has found that
booklet of the hours and location of the
and blouse, or pantsuit for women) and
it is helpful to print a map of the hotels
first-aid room in the convention center.
casual wear (shirt and slacks for men;
and convention facilities in English, with
We also let our delegates know that a
sports outfit, lightweight dress, or infor-
the local language next to it. Then
nurse will offer advice and medical aid
mal skirt and blouse for women).
delegates only need to point to where
to delegates and families. We also list the
Travel documents. Do your delegates
they want to go when trying to commu-
hospital we'll use in case there are
need passports? Where can they get the
nicate with a taxi or bus driver.
problems that require follow-up with a
appropriate forms? These are some of
Hotels. When our delegates are away
physician. We let delegates know the
the first questions your delegates will
from the office or home for an extended
type of insurance the hospital takes and
ask. ASTA's booklet explains the differ-
period of time, ASTA wants to make sure
whether all other medical services re-
ence between visas and passports and
they are accessible to those who need
quire immediate payment in cash.
the procedures for obtaining them. We
them. Thus, we list any hotels-their
In addition, we suggest that before
also remind delegates that they'll need
addresses and telephone and fax num-
delegates leave for their trip, they call
to carry passports or other identification
bers-in our booklet so that delegates
the U.S. Department of Health and
when entering or leaving the destination
can pass the information on to those
Human Services' Centers for Disease
or when traveling on domestic airlines.
who may need it.
Control in Atlanta. The CDC maintains a
History. Keep in mind that many of
Electricity. It's important to let your
data base that lists precautions such as
your delegates will be visiting a city
delegates know about the country's elec-
vaccinations that are required or recom-
they've never been to before. Therefore,
trical current systems. Most countries
mended in certain countries.
it's important to give them a brief
operate on a different electrical current-
Telephone. When I attended my first
overview of the country-its history, loca-
usually 220 volts-than the United States.
international ASTA convention in New
tion, topography, and economy.
Thus, your delegates will need to pack
Delhi, India, I called the office from my
Language. Many people in foreign
transformers for hair dryers, irons, curl-
hotel room and spoke to various staff
countries speak English, but chances are
ing irons, and so forth. In some cases,
members for 30 minutes. The telephone
most of your delegates will not speak
even transformers are not adequate, as
call-which had been placed by the
their hosts' language. Inform your del-
one of my associates recently found out
hotel operator-cost $300. Needless to
egates of the official language and other
when an overheated curling iron burned
say, I had a lot of explaining to do when
languages spoken in the country.
some bed sheets and resulted in charges
I turned in my expense report. Thus,
For ASTA's World Travel Congress in
for the damage.
ASTA now provides instructions to del-
Taipei, our booklet contained common
Water and food. Your delegates are
egates on how to make a direct-dial
phrases, such as good morning and
used to eating and drinking whatever they
international telephone call.
thank you, followed by the Chinese
want whenever they dine in restaurants.
Business hours. Business habits vary
translation.
Following those same practices in some
all over the world. In the Orient, many
Airport. Make your delegates aware
other countries could prove unsafe. To
businesses are open from 9 a.m. to 6
of the airport they will fly into and out
avoid an unpleasant situation, make sure
p.m. Monday through Friday and for a
of. For our World Congress in Taipei,
your delegates are aware of the peculiari-
half day on Saturday. Many Southern
for example, we let our delegates know
ties of their particular destination.
European countries have business hours
there would be an ASTA welcome desk
At ASTA's 1989 International Confer-
from 9 a.m. to 2 p.m. and again from 4
at the Chiang Kai-Shek International
ence in New Delhi, India, the meeting
(Continued on page 109)
72 ASSOCIATION MANAGEMENT / March 1992
Pacific
Gulf Of Mexico
Acapulco
PLAY
AGAIN,
CAP
hat goes around comes around,
plentiful-from golf, tennis, deep-sea fishing, and
W
and in the case of Acapulco,
parasailing to dozens of restaurants, discos, and clubs.
the time is ripe for a revival.
But what makes Acapulco truly a one-of-a-kind
Thanks to a long-promised
experience is its dramatic setting: the Sierra Madre
improvement program and a
Mountains ring one of the world's deepest and most
beefed up promotion campaign,
beautiful natural harbors. There's nothing quite like
Acapulco is back in the limelight-with more opportuni-
dining on a moonlit terrace high above the bay, toasting
ties than ever for convention organizers.
the twinkling green and white lights of the city before
The beaches have been illuminated and the beach
you. Unlike many newer resorts, Acapulco has character
peddlers have moved to indoor markets. Stringent
and personalidad. There's no mistaking it for anywhere
controls have been placed on bay pollution, and a new
else.
marina is taking shape on the north side of the bay.
Keep in mind, too, that meetings in Mexico are tax-
Hotels around the city have completed multi-million-
deductible. And Acapulco provides the added advantage
dollar renovations, and last year a new deluxe hotel
of being centrally located: 2.5 hours by plane from
debuted-the Sheraton Acapulco-on a hillside just east
Dallas, 3.5 hours from Los Angeles, and 5 hours from
of downtown. A new 160-room Camino Real property is
New York. No jet lag for your attendees to worry about!
scheduled to open in the same area next year, and
A strong U.S. dollar, combined with weak hotel occu-
Marriott Corporation is also looking into construction in
pancies, make Acapulco a very good buy, even in high
the Diamond Point area. Moreover, the city is spending
(winter) season. Then there's the near-perfect weather-
$5 million to promote the resort's new look.
dependable sunshine and mild temperatures year round.
"We offer convention groups Mexico's largest and
It all adds up to the perfect choice for conventions
most modern convention facility plus nine international
and executive meetings. "We have been around the
hotels, including some that are rated tops in the world,"
world, and I can say with confidence that the Pierre
says Alejandro Gonzalez Molina of the Acapulco Tour-
Marques and Acapulco was the best convention resort
ism Board. He adds that entertainment options are
our group ever experienced," says Dorothy Kender,
74 ASSOCIATION MANAGEMENT / March 1992
Advertisement
GETTING STARTED:
THE ABC'S OF ACAPULCO
CONVENTIONS
AIR TRANSPORTATION: Daily nonstop ser-
vice to Acapulco is provided out of Houston on
Continental Airlines; out of Los Angeles on
Mexicana, Delta, and Lacsa airlines; out of Dallas
on Delta and American; out of Chicago on Mexicana.
Mexico City is another major gateway for flights
to Acapulco.
GROUND TRANSPORTATION: Taxi and limo
ULCO
service is available from the Acapulco International
Airport, five miles from downtown. Numerous local
travel agencies can arrange for bus charters and
other ground transportation requirements.
ENTRY REQUIREMENTS: Proof of citizenship
is required, such as passport or birth certificate.
TAXES: A 10 percent value-added tax applies
to all goods and services in Mexico. A departure
executive vice president of the Building, Stone Insti-
tax of $12-$15 is charged on leaving Mexico by
tute, a trade association based in Westchester, New
air.
York. Kender's group of 250 booked Acapulco for
meetings in 1991 and 1992.
TIME ZONE: Central (same as Dallas).
Few destinations have the guaranteed sunshine that
Acapulco does, or the full range of activities, plus the
TIPPING: Ten to 15 percent is correct.
value was unbeatable, says Kender. "We did a five-day
program that included all meals, cocktail receptions,
CLIMATE: Temperatures range from 70 to 89
theme parties, a recreation program (including golf and
degrees year round. Sunshine is abundant, with
evening showers possible from June to October.
deep-sea fishing charters), and airfare for under $1,000
per person. Our guests couldn't believe what they got
CURRENCY: One U.S. dollar is equal to about
for their money." Kender adds that Acapulco also had a
3,000 Mexican pesos.
strong appeal among her international attendees, who
particularly liked the resort's Latin ambience and range
BUSINESS HOURS: Most shops open from 10
of recreation.
a.m. to 2 p.m., then 4 p.m. to 7 p.m.
ASAE's own Board of Directors met in Acapulco this
past December. William R. Taylor, CAE and president
SHIPPING CONVENTION MATERIALS: Most
of ASAE, said, "It was great to be back in Acapulco for
planners work through their hotel in choosing a
the ASAE board meeting. The Acapulco Princess is a
customs broker to expedite materials into the
wonderful setting for a board meeting... just the right
country. Any Mexican Government Consulate Office
can also provide information and assistance.
combination of relaxing ambience and first-class meeting
facilities."
About the Cover: One of the infamous cliff divers off
the coast of Acapulco. Courtesy the Acapulco Tourism
Board.
March 1992 / ASSOCIATION MANAGEMENT 75
Advertisement
SOMETHING FOR EVERYONE
Acapulco offers a variety of first-class accom-
As for meeting space, the hotel has plenty of
FACILITIES
modations for convention groups-from execu-
it-more than a dozen meeting rooms, the
tive retreats, to action-packed hotels along the
largest seating 2,000 theater-style. Moreover,
Strip downtown, to resorts such as the 480-acre
there are several custom built theme party
Acapulco Princess, a com-
pletely self-contained
oceanfront property 15
MAJOR ACAPULCO HOTELS
minutes from downtown
and only five minutes from
the airport.
Acapulco Plaza
1,000 rooms
Undoubtedly one of
Acapulco Princess
1,020 rooms
North America's premier
Continental Acapulco
419 rooms
resorts, the Princess has
earned the AAA Five-
Fiesta Americana Condesa
422 rooms
Diamond award for the last
Hyatt Regency
693 rooms
15 years. Its spacious guest
Las Brisas
300 rooms
rooms and suites are housed
Pierre Marques
340 rooms
in three towers, including a
Radisson Pariso
422 rooms
stunning Aztec pyramid-
shaped central building.
Sheraton Acapulco
235 rooms
Amenities include two 18-
Villa Vera
80 rooms
hole golf courses (Golf Digest
has ranked the Princess among the 25 greatest
areas, including ones designed specifically for
golf resorts), plus indoor and outdoor tennis
small groups, such as the Mesa de Patron, a
courts and several large free-form pools, with
beautiful tropical courtyard accommodating up
cascading waterfalls and a swim-up bar. Restau-
to 90 people.
rants range from
Smaller groups may prefer staying at the
casual fare at
Princess' sister property, the Pierre Marques.
Chula Vista to
Built by billionaire oilman J. Paul Getty, the
fabulous French
Pierre has a laid-back, country club ambience,
cuisine at Le
with a three-story guest wing, a five-story tower,
Gourmet and a
and the rest of the rooms in villas. Tucked
Mexican steak
behind the palms and mango trees that line the
house at La
wide Revolcadero Beach, it features several
Hacienda.
lovely pools and the wonderful Pierre Bar
Says director of
overlooking the Pacific Ocean-voted by a
operations Chris-
Newsweek writer as one of five most romantic
tian Inden, "The
bars in the world. Facilities at the Princess and
Acapulco Princess
Pierre are available to guests staying at either
has tremendous
hotel.
flexibility when it
Numerous downtown hotels line the Costera
comes to conven-
Aleman, the city's main thoroughfare, offering
tion programs. A group may want to have its
action-packed beaches, bars, restaurants, and
own building or restaurant. Or they might want
nightclubs.
to be dispersed throughout the property. No
matter what, each attendee enjoys the same high
level of service that our regular guests do."
Indeed, convention badges are rarely seen in the
lovely open-air lobbies and corridors of the hotel.
Golf is just one of the many activities
You're more likely to see peacocks and flamingos
available to guests at the Acapulco
strolling about the lush, well-tended grounds.
Princess. (left)
76 ASSOCIATION MANAGEMENT / March 1992
Princess Hotels
CDD GIT
CO
Send me your free video. I'd like a 5-minute video tour of the luxurious
ACAPULCO
Acapulco Princess.
PRINCESS
Name
Company
THE ACAPULCO PRINCESS Self-contained,
Address
1019-room luxury resort on the Pacific Winner Five
Diamond, Gold Key, Pinnacle and Travel-Holiday
City/State/Zip
Telephone
(
)
Awards Meeting facilities for up to 2000 . Indoor
Call 800-248-6338 or mail to:
and outdoor tennis Two championship golf courses
PRINCESS HOTELS INTERNATIONAL
Free form pools Award-winning restaurants
.
Attn: Marketing Department
Entertainment. Call 800-248-6338.
805 Third Avenue
New York, NY 10022
ASAE
ACAPULCO: Acapulco Princess, Pierre Marques; ARIZONA: Scottsdale Princess; BAHAMAS: Bahamas Princess Resort and Casino
BERMUDA: Southampton Princess, The Princess; CALIFORNIA: Palm Springs Marquis Hotel and Villas.
Represented by Princess Hotels International, Inc.
P
Advertisement
A ROUNDUP OF OPTIONS
NIGHTLIFE: Acapulco has plenty of it.
items, and designer fashions. The large AFA craft
Extravaganza is the resort's newest, glitziest disco.
shop is a good place to buy if you're short on time
Also for the sophisticated crowd is Fantasy, smaller
or don't like bargaining over prices. The biggest
ENTERTAINMENT
and attracting whatever celebrities are in town.
silver selection is found at Taxco El Viejo near La
Young folks head for Baby-O, and old Acapulco
Quebrada. Good custom-made clothes with a
hands head for Bocaccio's. Disco action starts after
Mexican look are found at Samy's in a tiny shop
11 pm. Groups can book tables in advance without
in Old Acapulco. Acapulco's classiest mall is found
difficulty. In Acapulco festive cocktails abound—
beneath a cool arcade at the Princess hotel. The
try the area's most popular creation Coco loco, a
Galeria Acapulco Plaza (downtown) is a new two-
generous portion of rum mixed with Seven-Up,
story mall with boutiques and silver shops, and
and served (usually) in a coconut shell.
plenty of souvenir items.
RESTAURANTS: Eating out is the most
ON THE WATER: Some say Acapulco is
popular activity in Acapulco, thanks to the great
best seen from the deck of a boat. Groups of up
seafood cuisine and spectacular bay views from
to 150 can be accommodated aboard the Aka Tiki,
many of restaurants. Casanova, for instance, serves
Acapulco's most famous catamaran. Design your
up tasty light Italian dishes in elegant indoor and
own program-a day cruise to Roqueta Island for
outdoor terraces high above the bay, overlooking
some snorkeling and lunch, or an evening cruise
the twinkling lights of the surrounding hills.
with music, deck-top dancing, and buffet dinner.
Coyucca 22, perhaps the most glamorous and
The Fiesta yacht, accommodating up to 300, also
expensive restaurant in town, feels like a film set:
offers day or evening cruises of the bay. Tuna,
Doric pillars, sculptures, and an illuminated
mahi-mahi, marlin, and sailfish are big catches in
obelisk set the stage for seafood specialties
Acapulco's waters. Fishing charters are plentiful.
enjoyed on bayside terraces. Long-time favorite
Up to five anglers can be accommodated on the
Miramar features understated elegance, bay views,
Baracuda, for instance, for about $225 a day,
and continental cuisine. Among casual eateries, no
including lunch and tackle.
doubt the most popular is Carlos 'n
Charlies, featuring prankster waiters,
Tex-Mex food, and a boisterous crowd.
Large groups are easily accommodated
THEME PARTY IDEAS
at El Campanario, an old Spanish-
mission style restaurant overlooking the
With its stunning bay and
areas, including the Puerto Bello, a
city. Boca Chica is the insiders' favorite
mountain backdrop, Acapulco
replica of a wooden dock and port
for lunch. Mexican and Japanese
invites all sorts of imaginative
town where Caribbean and pirate
theme events. Off-site parties can
specialties are served in breezy bayside
theme parties are held overlooking
be held at Fuerte de San Diego,
the Pacific Ocean. An authentic
palapas (thatched huts).
an 18th-century fort overlooking
re-creation of a Mexican town
the city, where (with advance
square is the site of the
ONE OF A KIND: There's
notice) you can throw a magnifi-
Princess's Fiesta Mexicana theme
nothing in the world like the divers of
cent torch-lit formal dinner or a
parties, complete with life-size bell
Mexican Fiesta.
tower, colonial bandstand and
La Quebrada. Every afternoon and
The terrace of the Mirador
archway, colored lights, strolling
evening divers leap from the 150-foot
Hotel is a great place to watch
mariachis, buffet tables, open
high cliff into the 15-foot water below.
the cliff divers of La Quebrada or
grills, and fireworks.
Groups can watch the 25-year-old
to throw a 1940s Party-the era
Las Brisas offers the magnificent
spectacle, Acapulco's first tourist attrac-
when celebrities like Lana Turner
La Concha waterside terrace and
and John Wayne made the
tion, from the terrace of the Mirador
restaurant for receptions and
Mirador the center of Acapulco's
themed events of up to 1,000
hotel. The sunset and evening dives are
action. Or enjoy private picnics
people. Every Friday night the
especially thrilling!
and cruises at Roqueta Island,
resort throws a wonderful Mexican
where guests can take jeep safaris
fiesta on the terrace above its El
SHOPPING: Silver is a great buy
to nearby sights.
Mexicano Restaurant. The fiesta
The Acapulco Princess offers
includes arts and crafts booths,
in Mexico. There are also good values
several specially built theme party
where guests can barter.
in leather goods, ceramic pieces, onyx
78 ASSOCIATION MANAGEMENT / March 1992
MEXICO'S LARGEST
CONVENTION CENTER
Opened in the 1970s, the Acapulco Interna-
tional Convention Center is Mexico's largest
facility. It features 17 meeting rooms and a total
of 155,000 square feet of exhibit space. Located
on 35 landscaped acres in downtown Acapulco,
this highly flexible facility also features one of
the country's best equipped indoor theaters,
which seats 1,200 people. There is also an open-
air amphitheater with fixed seating for 1,700.
The facility's Mexican Plaza hosts a wide
variety of weekly events, including flamenco
shows, folkloric performances, and other cultural
offerings.
For more information on services and ameni-
ties offered by the Acapulco International
Center, please contact:
Acapulco International Center
Mexican Government
Pedro Loman Pedersen,
Tourism Office
director of sales and conventions,
Meetings and Incentive Department:
Costera Miguel Aleman No. 4455
Primavera Salva, manager
Acapulco, Gro. Mexico
405 Park Avenue, Suite 102
Phone: 748-470-50
New York, NY 10022
FAX: 748-474-98
Phone: 212-755-8233
WHO TO CONTACT
Fax: 212-753-2874
Mexican Government
Tourism Office
Carols Hampe, director
10100 Santa Monica Blvd.
Suite 2204
Los Angeles, CA 90067
Phone: 213-203-8191
Fax: 213-203-8316
Acapulco Tourism Promotion Board
Julie Mendez, director
of communications
Privada de Roca Sola No. 19
Fracc. Club Deportivo
Acapulco, Gro. Mexico
Phone: (74) 84-0599 or 84-76-30
Fax: (74) 84-76-21
A theme party at the Acapulco Princess.
Above, a stretch of gorgeous
Acapulco beach
March 1992 / ASSOCIATION MANAGEMENT 79
hy our 30,000,000
square foot center
is anything
but conventional.
We consider all of Acapulco one big convention center.
space, 17 meeting rooms and 16 exhibition halls. Add
Because everyone here wants to make your convention the
easy access from major U.S. cities, over 16,000 first class
best ever. Even the sun cooperates. It shines 360 days
hotel rooms, gourmet restaurants, golf, tennis, and the
a year. The Acapulco Convention Center is the largest in
fact that all meetings in Mexico are tax deductible, and
Latin America. It has over 1 million square feet of meeting
you 11 discover why Acapulco is the perfect place to meet.
Night or day. For more information, call your professional
meeting planner or write: Acapulco Convention Bureau,
Privada de Roca Sola No. 19, Club Deportivo, Acapulco,
Guerrero 39690.
ACAPULCO
THE DIFFERENCE IS NIGHT AND DAY
BY DOBBY WALL AND HUGH K. LEE
How much is too much?
Executives offer ethical insights.
A
hotel salesperson offers a meeting planner a car or some other expensive item if the
association decides to book its convention with that property. Should the planner
accept the gift?
What about an offer of cash applied to the master account, which would defray the
meeting's overall cost to attendees?
During a workshop at a recent ASAE convention, 30 association executives grappled with
determining guidelines for professional, ethical behavior. At the same time, in another workshop,
two dozen associate members participating in a visioning effort listed as one of their major
ideas "a leadership role for ASAE in setting and advocating standards of ethical practice."
The Trappings of
EXCESS
ILLUSTRATION: DOUG BOWLES
March 1992 / ASSOCIATION MANAGEMENT 81
Ethics
Two sides of the market, in two differ-
the arrangement with more detail would
ent meetings, came to the same conclu-
give greater weight to the issue than
sion: Ethical standards merit further at-
tention. Perhaps more than in any other
Executives simply get
warranted in light of the many items
included in a conference brochure.
industry, ethical choices are an inherent
on and off at the
Other association executives argued
part of the life of an association executive.
that they did not have any obligation to
When is a promotional program within
stopover city, even
inform attendees of the transportation
the confines of market practice? When is
charges, reasoning that details are not
it a bribe? If a promotional offer is legal,
though it's against
given on how food and beverage, enter-
within the best interests of an association,
airline policy.
tainment, or breakout rooms are bud-
and everyone does it, does that make it
geted and allocated. To do so would not
ethical? How do executives distinguish
only be unnecessary and confusing to
between personal values and the
the attendee, but also would potentially
association's professional ethics?
Guest-room rebates
trigger requests for complete and de-
tailed breakdowns of all costs.
Several common methods
After reviewing the association's con-
The general consensus seemed to be
vention budget, the board directs the
that it is an ethical practice provided the
Ethical situations elicit highly indi-
meeting planner to do a better job of
specific charges to the room are clearly
vidual analyses. But executives often rely
controlling costs. During negotiations,
stated in the brochure.
on one or more of the following ap-
the planner shares this mandate with the
proaches to evaluate and resolve ethical
hotel, which offers to supply transporta-
Air rates
dilemmas:
tion for an extra charge in the room rate
The L.A. Law method that says, "If it's
or a rebate to the master account. Building
A board meeting is in Chicago. Two
legal and no one gets hurt, it's ethical."
transportation into the room rates will
flight options are available: An earlier
The "God is watching over us" tech-
save the association transportation costs,
flight costs $600 and a later flight, $480.
nique that forces people to decide if it is
but members pick up that cost when
Is choosing the higher-fare flight ethical?
for the good of mankind and morally
they pay for their rooms.
Association executives were divided in
justifiable to a higher source.
Does the association have an ethical
their answers. Most felt an obligation to
The MBA approach that seeks to con-
obligation to inform members of this
take the lower fare as long as the timing
duct a logical evaluation of the facts to
arrangement? Answering the question is
didn't affect professional performance.
determine if any social or organizational
far from simple.
Other attendees pointed out, how-
rules or policies apply.
Workshop attendees offered various
ever, that cost alone is not the only
The CNN rule that asks, "If CNN news
justifications for accepting the offer.
factor to consider. If the lower-fare flight
covered your story, would your family
Thoughts ranged from "It's all right if
arrives in Chicago at midnight versus 10
feel proud of your decision?"
you tell them in the brochure" to "It's
p.m. for the higher-fare flight, and the
The professional approach that says,
not necessary to tell them, and we never
meeting is at 8 a.m., an executive would
"We have an obligation to our society as
do." (Some states, such as California,
be justified in choosing the earlier flight
professionals."
may require this disclosure by law.)
to ensure top performance.
While consensus is fairly easy to reach
An optimum package. They agreed it
Another viewpoint held by some at-
on general evaluation principles, it be-
is the meeting planner's job to produce
tendees was that executives often travel
comes difficult when attempts are made
the optimum total package for the asso-
on their personal time for which they
to identify specific parameters. For ex-
ciation and its members. Accepting the
are not frequently compensated. Since
ample, most executives agree that meet-
hotel's offer would achieve this goal
the extra cost of an earlier flight was not
ing planners should not accept gifts that
because it reduces the total conference
prohibitive, taking the most convenient
exceed a certain value. Consensus van-
budget. In addition, the meeting planner
flight did not violate any professional
ishes, however, when the challenge is to
has secured a reduced room rate (group
ethics.
agree on a specific dollar value.
rate) for attendees.
The stopover practice. Another com-
While black-and-white answers to ethi-
However, adding a charge to room
mon airfare-related dilemma concerns
cal questions remain elusive, reviewing
rates to cover transportation does make
the opportunity to substantially cut travel
workshop discussions concerning various
it the responsibility of attendees to pay
costs by booking round-trip tickets with
ethical situations that arise in the areas of
for transportation. Many association ex-
stopovers instead of a direct flight to a
meeting planning and travel may both
ecutives said it would be important to
particular destination. An executive sim-
help association executives face future
disclose this information to members.
ply gets off and on at the stopover city
challenges and "ethically sensitize" the
They deemed mentioning it in the bro-
even though the practice is against airline
profession.
chure sufficient. Drawing attention to
policy and ethically wrong.
82 ASSOCIATION MANAGEMENT March 1992
But what about the executive's fidu-
association votes to cancel the contract
ciary responsibility to save the association
to protest the decision.
money? Many executives who allow stop-
A standard clause in the association's
over flights to be booked viewed this as
It's accepted that
contract states that if the country is in a
their primary obligation even though they
suppliers need to
state of war, it has the right to cancel the
also felt they were cheating the airlines.
contract with no penalty. At the time in
Other attendees did not view the
create an impact with
question, the United States is officially at
practice as illegal, but rather as a loop-
war with Iraq. Should the association
hole in airline policy that the industry
prospects and that
invoke this section of the contract allow-
itself needed to address. Another view-
giveaways are one
ing cancellation at no costs, cancel and
point was that the airlines still benefit
pay the cancellation fees, or honor the
from stopover booking, because they get
way to achieve this.
contract?
paid for the seat and they have a policy
Much like the other dilemmas pre-
of overbooking.
sented in the workshop session, this
Many of the opinions led to a discus-
situation generated heated discussion on
sion of the difference between ethical
sence of such guidelines, some partici-
all fronts. Some argued that a contract is
and legal behavior and the economic
pants would explain the problem to the
a contract: The association signed the
impact of the dilemma. For example,
CEO.
contract in good faith and should not be
just because it may not be illegal, does
Still others would request the accom-
looking for ways to duck out. A legal
that make it ethical? Do substantial cost
modations after apologizing to the bu-
loophole doesn't make no-fault cancella-
savings justify endorsement of a ques-
reau: If they want to keep their jobs, it's
tion ethical. Plus the cancellation fee is
tionable practice?
something they have to do. Besides, they
designed to protect both parties and not
Frequent-flier points. One final di-
pointed out, such requests come as no
as a loophole for terminating the con-
lemma concerning air travel concerns the
surprise to bureau representatives, who
tract.
ownership of frequent-flier points. Many
admit they themselves have extended
Attendees also raised the issue that
corporations and associations today stipu-
such offers when competing with other
the industry is always talking about how
late that all frequent traveler points are
destinations for business.
the association executive and the vendor
the organization's property: The organiza-
Giveaways. Another frequently en-
need to be partners in the profession.
tion paid for the tickets, and free trips
countered situation concerns the offer
Yet this kind of behavior runs counter to
represent a rebate to the organization.
of free gifts from vendors. It's generally
that belief.
Many association executives contend,
accepted that suppliers need to create
The flip side of this argument was
however, that since they frequently travel
an impact with prospects and that give-
represented by those who believe "con-
during personal time and are on the
aways are one way to achieve this. At
tracts are made to be broken." If you can
road a great deal, frequent-flier points
what point, however, does the giveaway
legally break the contract, and that might
are a perk of the job and should belong
become more of a bribe than a legiti-
include paying the cancellation fee, there
to the individual making the trips.
mate sales technique?
is no ethical dilemma.
Some associations explicitly prohibit
Proponents of this theory contended
Unethical behavior
the acceptance of any gift, while others
the greater dilemma might be holding a
limit the monetary value of a gift. Still
meeting in an area that has voted on an
An association has narrowed the se-
others have no established policies. Many
issue to which the membership is ethically
lection of bids to two cities. The CEO
associations, which contend accepting a
opposed, which would put members in a
tells the meeting planner to ask the
gift is acceptable as long as it doesn't
position where they are economically
bureau of one of the cities to get compli-
benefit one specific person, use gifts they
supporting an opposing viewpoint.
mentary weekend accommodations for
receive as prizes for staff at parties.
the volunteer president and family. What
Reflecting the ethical confusion surround-
should the meeting planner do?
ing this issue, most association executives
Fam trips
Unfortunately, this type of situation
expressed the need for guidelines estab-
An executive director of an association
apparently happens all the time, accord-
lishing an appropriate level of gift.
in New York is very active in the associa-
ing to bureau representatives. While
tion community. Several off-shore desti-
association executives agreed the request
is unethical, they differed on how to
Breaking a contract
nations have extended an invitation to
participate in their fam trips. The
resolve the dilemma.
A convention that has been booked
association's bylaws require all meetings
Many said they would refer the CEO
in a city for years is around the corner.
to be held in the state. Should the CEO
to association policies and guidelines
The community makes a decision not to
accept the offer?
prohibiting such behavior. In the ab-
support a particular political issue. The
Fam trips have been a favorite topic
March 1992 / ASSOCIATION MANAGEMENT 83
Viewing one of our many works
of art may be the only time you
choose to stand still in Boston.
That's because almost everything is accessible by foot. And the quiet serenity of the Museum of Fine Arts
may be just what you're looking for. But you may not want to miss the New England Aquarium, Fenway Park or the
famous Bull and Finch Pub. Whatever your pleasure, it's only minutes away. The city itself is a great selling point, but
the best reason to bring your meeting to Boston is the John B. Hynes Veterans Memorial Convention Center.
It's located right in the center of the Hub and its state of the art meeting facilities have the ability to house a successful
meeting of 50 or 50,000. So go ahead, marvel at the beauty of a masterpiece and plan a multitude of other stops,
because chances are they're within walking distance.
Take in a ball game at
historic Fenway Park. In the
The legendary Charles
shadow of the Green Monster,
Bulfinch designed the
you'll see why Boston has a
spectacular State House.
great baseball tradition.
Inside you'll find the Hall of
Flags, which contains the
original battle flags carried
by Massachusetts troops.
B
© 1992, Massachusetts Convention Center Authority, 900 Boylston Street, Boston, MA 02115.
Painting gift of Miss Maude E. Appleton. Museum of Fine Arts, Boston.
Cheors
Take time out for a drink and
take a step down into the
BOSTON
"Bull and Finch Pub",
you may run into Norm or
Cliff. It's the neighborhood
bar that inspired the award
winning NBC TV series
"Cheers." You'll feel as
welcome as a regular.
64
Take a walk under the sea at
the New England Aquarium.
You'll find nearly 18,000 sea
animals on exhibit here,
many of which live in the
four-story, 187,000 gallon
observation tank, the largest
Go out for a run or walk
of its kind in the world.
around the Charles River. It's
famous for its crew races and
Fourth of July celebration that
attracts 300,000 to hear the
world renowned Boston Pops.
For more information
about having your next
meeting convene at the Hynes,
call us at (617) 954-2000. Or
for more information on the
city of Boston, contact The
Greater Boston Convention
and Visitors Bureau at
(617) 536-4100, ext. 215.
THE HYNES CONVENTION CENTER
In Boston. America's Walking City.
Ethics
of debate for years. Yet there is still a
AUSTRIACENTER
great deal of divergence on the subject.
VIENNA
Executives participating in the workshop
said most of their organizations had
policies specifying that they should accept
only if the destination is under consider-
ation and if there is a business reason to
attend.
The primary issue is whether it is
ethical to accept an invitation when you
have no intention of bringing a meeting
to that location. Almost everyone agreed
it was unethical to accept in this situa-
tion.
An exception to this rule is when the
destination knows you have no chance of
booking a meeting and still wants you to
attend because of your visibility in the
association community. It would be un-
ethical, however, not to file for personal
time with your employer if such a fam
trip was conducted during the week.
Moving toward unity
Given the lingering confusion sur-
rounding ethical issues confronting the
association community, some executives
cite the need for a formal code of ethics
that specifically spells out accepted pro-
cedures and practices.
Attendees acknowledged that such an
initiative would likely encounter legal
and other obstacles. Does an association,
for example, want to open itself up to
potential lawsuits by those who challenge
the code? If a member is found to be in
CALL VIENNA, EUROPE.
violation of the code, how will enforce-
ment be carried out? What legal situations
may develop if expulsion is deemed the
I'LL BE THERE.
appropriate response?
The group did reach agreement on a
definition for ethical behaviors: "a set of
There may be 10 Viennas in the USA, but there's only one in Europe. It's not just
accepted moral standards that guide a
the Imperial heritage that makes our Vienna so special. We have a great tradi-
specific profession or group."
Given the nature of ethical debate,
tion of personal service. And at the Austria Center Vienna, there's a team that gives
however, this definition will undoubtedly
your event customized support all the way. Our flexibility comes from state-of-
be a point of argument as well in the
the-art technology. The Center - one of Europe's largest - has multi-purpose
ongoing pursuit of consensus.
AM
facilities that can be tailored to events of all kinds. From UN conferences to pro-
Dobby Wall is director of meeting services for
motions for corporations like Coca Cola, Ford, IBM or Kodak. For all our clients,
the American Physical Therapy Association,
Alexandria, Virginia, and Hugh K. Lee is
individual service starts with your inquiry. Whenever you need us, we'll be there.
president of the Center for Organization De-
Contact Renata Dobler, on: Telephone: 011-431-23690; Fax: 011-431-2369303.
velopment, Inc., Rochester, New York.
86
ASSOCIATION MANAGEMENT / March 1992
Definitive
DISNEY
MOUSE
I
magine 10,000 of your members de-
scending on your office three days in a
row, all expecting VIP treatment. That's
exactly what recently happened at Walt Disney
World, Orlando, Florida, during a weekend-
long party to celebrate the resort's 20th
anniversary.
With attendance the size of a large con-
vention-approximately 8,000-10,000
people-the celebration was the perfect op-
portunity to pick up some customer service
tips that are directly applicable to association
activities-especially meetings.
Guests versus members. Walt Disney
World staff treat all visitors like guests in
their homes. Walt Disney World's attitude is
the same one associations adopt: "Members
are the purpose of our work; they are not
interruptions of it."
Employees as guests. Walt Disney World's
concept carries over to staff as well. Staff treat
out and get back to you." Helping a guest
co-workers like guests when they interact.
often means walking him or her somewhere
A
customer
Appearance is everything. Walt Disney
to find the answer. It doesn't mean, "See that
focus makes
World employees follow dress codes and are
man over there in the gray suit; go talk to
not permitted to eat, drink, smoke, or chew
him."
world of
gum in front of guests.
Accessible managers. At all levels, Walt
On stage versus off stage. Any time Walt
Disney World managers practice manage-
difference.
Disney World staff-known as cast members-
ment by walking around. In fact, cast mem-
come in contact with guests, they are "on
bers expect management to frequently visit
stage." They are no longer Steve or Mary;
them to see how things are going. When
they are Walt Disney World and are expected
management doesn't visit, cast members re-
By Lorri Lee
to proudly represent the company.
mind them that they've been lax. This pro-
"It's not my job." Walt Disney World staff
motes good relations among staff and super-
McGough
do not use those words. If cast members
visors, and encourages staff to share their
don't know the answers, they reply, "I'm
ideas with upper management.
sorry I don't know the answer," or "I'm not
Shop around. Walt Disney World has
sure how to solve your problem; let me find
(Continued on page 113)
March 1992 / ASSOCIATION MANAGEMENT 87
USAir
USAir
USAir
USAir
NS20AU
The Most Flights A Day.
One Phone Call Away.
With one call to USAir's Meetings & Conventions department, your job can
become much easier.
We're specialists whose only job is to get your people to and from most any place
in the country-from booming business centers like Baltimore, Miami, Boston,
Phoenix, Charlotte, Philadelphia, Pittsburgh, Washington, D.C., Orlando, New York
and Los Angeles to quiet resorts like Hilton Head, The Homestead and Asheville.
Here's how we work with you. We'll set up a special Gold File containing all the
important, relevant information about your meeting. That way, when your attendees
call to make reservations, they talk to someone who's familiar with the details of your
meeting and the city in which it's being held.
Not to mention which of the more than 4,800 USAir and USAir Express flights
each day best meets your group's travel needs.
Add to that our low fares and friendly, reliable service, and you're talking lots and
lots of smiles in your group.
And isn't that what your job is all about?.
USAir
MEETINGS
CONVENTIONS
(800) 872-8402
In Canada call: 1(800)428-4322, ext. 7719
nswer the call and reap the rewards: Gain visibility and credibility
A
among your peers, share your successes and insights, earn CAE
points, and have fun being creative. With this call for presenta-
tions, ASAE invites its members, as well as nonmembers, to submit
written presentations that can be developed into sessions for the
10th Management Conference and Exposition, Dec. 13-16, 1992,
at the Washington Hilton and Towers, Washington, D.C.
The conference is designed to bring practical and relevant information to
association chief executives, staff specialists, and suppliers by featuring their
colleagues as speakers.
A CALL
Certificate programs will not be held in conjunction with this year's
meeting, but a continuing component of the conference is the exposition. At
the conference's 200-booth exposition, participants have the opportunity to
get firsthand information from such nonhospitality suppliers as insurance
companies, computer vendors, specialty companies, and speakers bureaus.
FOR
To be considered as a
conference topic, your pro-
gramming idea must reach
ASAE postmarked by May
22, 1992. Your written entry
should include
a 75-word description of
PAPERS
the topic you would like to
cover in your presentation;
a suggested title;
three specific objectives;
the amount of time you'll need for the presentation; and
if appropriate, the names, addresses, and telephone numbers of other
executives with whom you would make the presentation.
Presenters are encouraged to choose the format that best fits the topic
and the presentation style they feel most comfortable with-lecture, case
study, roundtable, team teaching, or others.
Members of ASAE's eight section councils and the Education and
Management Conference and Exposition committees will evaluate the
programming ideas on these five criteria: overall quality, relevance to general
association management, well-defined focus, practical applications of mate-
rial, and timeliness of the topic. They will announce their final selections by
mid-July.
Here are the categories into which conference programming falls:
1. presentations submitted by CEOs directed toward CEOs
2. general management topics
3. managing small associations
4. managing large associations
5. communication
6. conventions and expositions
7. education
8. finance
9. administration
10. management information systems
11. human resources
12. insurance
13. membership marketing
14. personal development
15. association public relations
16. association marketing
March 1992 / ASSOCIATION MANAGEMENT 89
Papers
A Sharing of
The Time to Lead
Expertise
Experience
A call for ASAE Board of Directors
nominations.
Papers from previous management
conferences are available in the series
A Sharing of Expertise & Experience,
Volumes 1-9. Each volume covers top-
A
re you ready to give something
always come away from board meet-
back to your profession? To
ics presented at the ASAE Manage-
ings with new insights and ideas
ment Conference that year. The most
help lead the association dedicated
that I can use at my own associa-
recent volume, Volume 9, from the
to furthering the field of associa-
tion."
1991 Management Conference, con-
tion management? Do you know
Neel, who worked on several
someone else who is suited to fill
tains 67 papers covering everything
ASAE committees before becoming
from the total quality association to
that role? If your answer is yes,
a board member, encourages other
developing a data base.
ASAE needs to hear from you.
association executives to follow a
ASAE member price is $35;
Once again, ASAE is searching out
similar path. "Serving on an ASAE
nonmembers pay $50. Deduct 10 per-
association professionals who would
committee is an ideal way to de-
cent from the total price on orders of
like to serve in a leadership posi-
velop expertise in one area."
three or more volumes. To order,
tion-either on the ASAE Board of
contact ASAE Publications, 1575 Eye
Directors or on a committee.
Qualifications
St., N.W., Washington, DC 20005.
Telephone: (202) 626-2748. Please
Benefits
So, you may ask, what qualifica-
add $5.25 for postage and handling
tions do I need to become an ASAE
per order; Washington, D.C., resi-
The benefits of serving on the
board member? You should have a
dents add 6 percent sales tax.
ASAE Board of Directors are many.
strong background in committee
Perhaps the most obvious benefit is
and volunteer work within ASAE
the role you can play in making
and in other organizations-this
17. government relations
ASAE the primary leadership orga-
demonstrates your commitment to
18. associations as information resources
nization for the association man-
ASAE and the nonprofit commu-
19. national/chapter relations
agement profession. It's a responsi-
nity. If you do not now have a great
20. foundations
bility with built-in rewards.
deal of committee experience but
21. managing charitable organizations
Being a board member exposes
are interested in serving on the
22. international
you to a wealth of personal and
board in the future, volunteering
ASAE will work with conference
professional contacts as well as up-
for one or more of ASAE's commit-
speakers to develop their presentations
to-date information on the chal-
and to write papers that can be included
tees is your logical first step.
in the 800-plus-page conference pro-
lenges and opportunities you and
Another prerequisite is the solid
ceedings A Sharing of Expertise & Experi-
your organization face in the fu-
knowledge of and perspective on
ture. You'll discover new ideas for
ence. Presenters attending the full confer-
the field of association manage-
ence are asked to pay their registration
handling old problems, new meth-
ment that comes from time and
fees. There is no fee for those attending
ods for tackling management chal-
experience spent in management.
only to deliver a presentation.
lenges, and new perspectives on
If you are interested in serving or
All abstracts must be typewritten and
your role as an executive in the vast
know of potential board members,
submitted on ASAE's abstract form. To
and varied nonprofit community.
please write to Peggy Dowd, Ameri-
receive a copy of the form, please call
"Serving on the ASAE board is a
can Society of Association Execu-
ASAE's Education Division at (202) 626-
cutting-edge experience," says board
tives, 1575 Eye St., N.W., Washing-
2841. Submit your idea to ASAE Man-
member Judy Neel, CAE, executive
ton, DC 20005, or call (202) 626-
agement Conference and Exposition,
director, American Society of Safety
2710. Nominations must be received
1575 Eye St., N.W., Washington, DC
Engineers, Des Plaines, Illinois. "I
no later than April 17, 1992.
AM
20005-1168.
AM
90 ASSOCIATION MANAGEMENT / March 1992
ASSOCIATION MANAGEMENT'S
Editorial Index
A complete listing of the editorial contents of ASSOCIATION MANAGEMENT
magazine in 1991. Included are articles by subject and author.
Subject Index
Association Management
CAE, August, p. 87.
Your Significant Others [building board rela-
Achieving Balance [between professional and
tionships], Nancy R. Axelrod, October, p.
ASAE Activities
personal life], Art Turock, November, p.
22.
Anticipatory Management [R. William Taylor,
68.
CAE, interview], Ann I. Mahoney, October,
Associations in the Information Age, April, p.
p. 59.
24.
Communication and
Boardwalk Bound [1991 Spring Convention &
Big Boom Theory [on marketing and manage-
Exposition preview], Amy V. Roberts, Janu-
ment], Irving J. Tecker and Glenn H.
Public Relations
ary, p. 75.
Tecker, January, p. 26.
The Dialogue Process, Gerald Edgley and Jene
Bush Returns to ASAE, Kristin Staroba, June,
CEO Salaries in 1991, Jeannine M. James and
Robinson, October, p. 37.
p. 41.
Thomas Dietz, January, p. 43.
Finding Your Niche [via a mail survey], Mary
A Call for Papers [submissions for 1991
Expanding the Horizon [update on ASAE's
M. Byers, June, p. 79.
Management Conference], March, p. 117.
visioning process], Ann I. Mahoney, Au-
Producing an A-Rated Video on a B-Movie
A Capital Vision [1991 Annual Meeting &
gust p. 67.
Budget, Karen S. Thatcher, March, p. 92.
Exposition preview], Kristin Staroba, June,
An Interface of Interest [Amitai Etzioni inter-
The Video Annual Report, Lelan K.
p. 73.
view], Henry Ernstthal, CAE, November, p.
Woodmansee, CAE, February, p. 164.
Cheers for the Volunteers [1991 winners of
40.
Your Significant Others [building board rela-
the "Associations Advance America"
Leadership Close-Up [1991 Future Leaders
tionships], Nancy R. Axelrod, October, p.
awards], Patricia A. Mascari, August, p. 81.
Conference wrapup], Keith C. Skillman,
22.
Expanding the Horizon [update on ASAE's
September, p. 57.
visioning process], Ann I. Mahoney, Au-
Managing a Turnaround, Gene S. Bergoffen,
gust, p. 67.
CAE, December, p. 30.
In the Loop [1992 Western Educational Fo-
Moving Toward Multiculturalism, Amy V. Rob-
Computers
rum preview], Patricia A. Mascari, Novem-
erts, December, p. 20.
ber, p. 65.
The Prometheus Paradox [managing risk],
ASAE Software Vendor Directory, April, p. 39.
Leadership Close-Up [1991 Future Leaders
Gary A. LaBranche, CAE, November, p. 47.
ASAE Software Vendor Directory, October, p.
Conference wrapup], Keith C. Skillman,
Technology, Governance, and the Year 2000
45.
September, p. 57.
[according to the 1990 ASAE Foundation
But I Can't Even Type [using computers],
Peer to Peer [1991 Management Conference
Think Tank], Ann I. Mahoney, May, p. 45.
Steven L. Harrison, January, p. 14.
preview], Patricia A. Mascari, September,
To Be the Best [qualities that characterize
Buying a Computer System-the Smart Way,
p. 67.
standout associations], Elissa Matulis Myers,
Joseph Greif, April, p. 33.
Quality Programming, Quality Town [1991
CAE, January, p. 55.
Don't Catch the Bug [preventing computer
East Central Regional Conference & Expo-
viruses], Steven L. Harrison, May, p. 26.
sition preview], Amy V. Roberts, March, p.
Hard Rules for Software Copyright, George D.
89.
Boards and Committees
Webster, August, p. 108.
Rewarding the Achievers [1991 recipients of
A Matter of Fax [turning your personal com-
the ASAE Key Award, Academy of Leaders
Fact and Fiction [board training], Celene
puter into a facsimile machine], Steven L.
Award, and Distinguished Contributions
Greene, CAE, October, p. 27.
Harrison, November, p. 16.
Award], Patricia A. Mascari, August, p. 77.
It's the Thought That Counts [pampering
Plug Into the World [on-line data bases],
Take a Bow [1990 ASAE section award win-
your board], Sandra R. Sabo, September,
Steven L. Harrison, July, p. 14.
ners], Kristin Staroba, April, p. 71.
p. 77.
Proceed With Caution [shareware], Steven L.
Technology, Governance, and the Year 2000
Orient Your Staff [partnerships between staff
Harrison, September, p. 16.
[according to the 1990 ASAE Foundation
and volunteer committees], Annette E.
Sighting LAN [local area networks], Jonathan
Think Tank], Ann I. Mahoney, May, p. 45.
Petrick, CAE, February, p. 41.
Wallman, October, p. 41.
"Twas the Season to be Jolly [1990 Manage-
Suiting Style to Stage [a framework for situ-
The 10 Commandments of Data Security,
ment Conference wrapup], January, p. 46.
ational governance], Gary A. LaBranche,
Steven L. Harrison, March, p. 22.
March 1992 / ASSOCIATION MANAGEMENT 91
Index
Directories
Sliding Into Home [with a slide show], John F.
Michael Kulczycki, CAE, and Albert J.
Settich, CAE, April, p. 90.
Sunseri, CAE, March, p. 148.
ASAE Software Vendor Directory, April, p. 39.
The Team Works, Robert G. Stein, CAE,
Moving Toward Multiculturalism, Amy V. Rob-
ASAE Software Vendor Directory, October, p.
January, p. 98.
erts, December, p. 20.
45.
Television Workshops, Peter Cobb, May, p.
Planning Rewards [implementing an incentive
ASSOCIATION MANAGEMENT'S 1990 Editorial In-
116.
compensation pay plan], Dean Hildebrandt,
dex, March, p. 127.
The Video Annual Report, Lelan K.
May, p. 97.
Convention & Visitors Bureau and Convention
Woodmansee, CAE, February, p. 164.
The Soviet Union: Personnel Impressions,
Hall Directory, February, p. 91.
Ronald C. Pilenzo, June, p. 20.
The Training Option [staff training], Joyce A.
Government Affairs and
Kozuch, July, p. 33.
Education
Legislative Issues
Treating People as People [making people
with disabilities feel at home in your
Educating America [William J. Bennett inter-
Brokering Partnerships [between public inter-
workplace], Sandra Gordon, April, p. 67.
view], Kristin Staroba, October, p. 33.
est and private enterprise], Derrick A.
Understanding the ADA [Americans With
Express Delivery [education programs], David
Crandall, CAE, November, p. 55.
Disabilities Act], Douglas B. Mishkin and
A. Shore, December, p. 80.
Congressional Downtime, John Chwat, Decem-
Eric S. Schuster, April, p. 51.
The Focus Group, Karen Hunsaker, August, p.
ber, p. 53.
53.
The Dialogue Process, Gerald Edgley and Jene
Season Tickets [an education marketing strat-
Robinson, October, p. 37.
Insurance
egy], Daniel French, November, p. 88.
Environment: Conflict, Change, and the Bal-
The Team Works [teamwork], Robert G.
ance of Interests, Kristin Staroba, Septem-
COBRA Update, George D. Webster, October,
Stein, CAE, January, p. 98.
ber, p. 30.
p. 74.
Television Workshops, Peter Cobb, May, p.
Environment: Truth, Outrage, and the Ameri-
The New Insurance Market [specialized insur-
116.
can Way, Kristin Staroba, September, p. 39.
ance policies], Robert A. Engle, October,
The New State Agenda [state legislative activity],
p. 57.
Kristin Staroba, May, p. 34.
Finance
Tracking State Legislation, Dennis Brown,
CAE, May, p. 16.
International
Beating Embezzlement, Andrew S. Lang, De-
cember, p. 27.
Diffusing Canada's Goods and Services Tax,
ceo Salaries in 1991, Jeannine M. James and
Human Resources and
Evette L. Mezger, June, p. 43.
Thomas Dietz, January, p. 43.
Comparing Compensation [results of ASAE's
Employee Benefits
The European Connection [lobbying outposts
in Brussels], James N. Gardner, March, p.
Association Executive Compensation Study, Sev-
COBRA Update, George D. Webster, October,
20.
enth Edition], Laurel Viguera, May, p. 91.
p. 74.
Expanding Your Overseas Markets [interna-
Diversified Revenues Spell Success, Edward J.
Comparing Compensation [results of ASAE's
tionalization], Philip Kotler, July, p. 43.
McMillan, February, p. 51.
Association Executive Compensation Study, Sev-
Foreign Affairs [excluding foreign-member
Making Lemonade From Lemons [recession
enth Edition], Laurel Viguera, May, p. 91.
applicants], George D. Webster, May, p.
strategies], March, p. 109.
Constructing Criticism [providing skillful feed-
107.
Managing Cash Flow, Ronald R. Kovener,
back to staff], Robert A. Luke, Jr., October,
International Copyright Protection, George D.
CAE, February, p. 57.
p. 65.
Webster, November, p. 79.
The New Rules for Expense Reporting and
Counseling for Success [helping staff with
An International Meetings Checklist, Anne
Reimbursement, David M. Duren, Febru-
career planning], Joel R. Hoiland, CAE,
Marie Powell, March, p. 83.
ary, p. 61.
September, p. 48.
Opening New Markets [in the Soviet Union],
Responding to Recession [programs, products,
The Deed Makes the Difference [making your
Regis J. Delmontagne, January, p. 48.
and services], Patricia A. Mascari, July, p.
office accessible to those with disabilities],
Reaching Out [to Caribbean countries through
22.
Robert L. Hofmann, April, p. 55.
training and technical assistance missions],
You Can't Afford Not To [personal financial
Directors Are Liable for Discrimination [sexual
Dave Schmeling, May, p. 51.
planning], Robert S. Hausman and Larry
harassment], George D. Webster, January,
Sharing Solutions Across Continents, Peter
E. Paul, December, p. 37.
p. 88.
Houghton, February, p. 14.
Facelift for Age Discrimination [new rules],
The Soviet Union: Personnel Impressions,
George D. Webster, February, p. 157.
Ronald C. Pilenzo, June, p. 20.
Good Ideas
Fighting AIDS With Facts and Compassion,
Volunteer in the Wild [retired association
Laura L. Brown, September, p. 63.
executive works in Botswana], Sandra R.
Answering Machine [getting member input],
Flexible Benefit Plans, Jane Robinson
Sabo, December, p. 41.
Debra J. Ciskey, July, p. 82.
McLaughlin and Patricia E. Anderson,
Calling All Members [customer service], Rob-
September, p. 53.
ert P. Hallenbeck, Jr., August, p. 114.
Getting the Performance You Want [from
Interviews
Express Delivery [education programs], David
employees], Janet G. Crane, CAE, Febru-
A. Shore, December, p. 80.
ary, p. 24.
Anticipatory Management [R. William Taylor,
In-House Silent Auction, Connie Eren, June,
Give Them Something to Go On [employee
CAE], Ann I. Mahoney, October, p. 59.
p. 106.
release of claims], George D. Webster, July,
Doing the Right Thing [Quincalee Brown,
Making the Video Connection [video maga-
p. 71.
CAE], Amy V. Roberts, May, p. 43.
zines], Marlee R. Norton, October, p. 80.
A Good Place to Work [nurturing a happy and
Educating America [William J. Bennett], Kristin
Matched Pair [resume referral program],
productive staff], Caroline McNeil, Sep-
Staroba, October, p. 33.
Michael Kulczycki, CAE, and Albert J.
tember, p. 45.
Frank Talk [Anthony M. Frank], Amy V.
Sunseri, CAE, March, p. 148.
The Job Description, Stephen F. Mona, CAE,
Roberts, April, p. 45.
Season Tickets [an education marketing strat-
February, p. 33.
An Interface of Interest [Amitai Etzioni],
egy], Daniel French, November, p. 88.
Job Security, Richard Hersh, August, p. 21.
Henry Ernstthal, CAE, November, p. 40.
Simple Solution [members as volunteer "ex-
Managing the Plateaued Employee, Robert A.
Practical Theorist [Derrick A. Crandall, CAE],
perts"], Arnold J. Hewes, CAE, September,
MacDicken, CAE, July, p. 37.
Amy V. Roberts, August, p. 47.
p. 92.
Matched Pair [resume referral program],
Prescriber of Reconciliation [Luther R. Parker,
92 ASSOCIATION MANAGEMENT / March 1992
CAE], Patricia A. Mascari, February, p. 47.
CAE, May, p. 54.
Books From Scratch, Elaine Pirrone, July, p.
Two-Mission Man [Gene N. Fondren, CAE],
An International Meetings Checklist, Anne
59.
Kristin Staroba, September, p. 43.
Marie Powell, March, p. 83.
International Copyright Protection, George D.
You Can Get There From Here [Bradford W.
Merging Trade Shows, Philip G. Amodeo,
Webster, November, p. 79.
Claxton, CAE], Kristin Staroba, March, p.
CAE, October, p. 67.
Making the Video Connection [video maga-
69.
Play That Works [golf and tennis tourna-
zines], Marlee R. Norton, October, p. 80.
ments], Regina McGee, June, p. 52.
One Week at a Time: Building a Superior
Power Over the Press, George D. Webster,
Newsletter, Melissa Caresosa, July, p. 48.
Legal
December, p. 70.
Power Over the Press, George D. Webster,
December, p. 70.
Advertising Income Rumbles [defining regularly
A Publishing "Marriage" [with a commercial
carried on], George D. Webster, March, p.
Membership
book publisher], Lauren Scheib, February,
136.
p. 69.
COBRA Update, George D. Webster, October,
Calling All Members [customer service], Rob-
Publishing Reality Check [results of the Inter-
p. 74.
ert P. Hallenbeck, Jr., August, p. 114.
national Association of Business Communi-
Common Sense for Royalty Income, George
Finding Your Niche [via a mail survey], Mary
cators publications survey], Cliff McGoon,
D. Webster, September, p. 85.
M. Byers, June, p. 79.
July, p. 53.
Directors Are Liable for Discrimination [sexual
Getting Members, Keeping Members, Annette
harassment], George D. Webster, January,
E. Petrick, CAE, November, p. 51.
p. 88.
The Golden Rules of Sponsorship, Arleigh
Real Estate
Facelift for Age Discrimination [new rules],
Greenblat, December, p. 47.
George D. Webster, February, p. 157.
A Member's Lifetime Value [formula], Harmon
Evaluating Your Headquarters Options,
Foreign Affairs [excluding foreign-member
O. Pritchard, Jr., June, p. 35.
Candice C. Fazakerley, March, p. 55.
applicants], George D. Webster, May, p.
Membership: The CEO's Role, Amy V. Roberts,
Growing Pains [blueprint for moving day],
107.
June, p. 30.
Lisbeth Maxwell, March, p. 63.
Give Them Something to Go On [employee
Simple Solution [members as volunteer "ex-
release of claims], George D. Webster, July,
perts"], Arnold J. Hewes, CAE, September,
p. 71.
p. 92.
Special Sections
Hard Rules for Software Copyright, George D.
Webster, August, p. 108.
The Americans With Disabilities Act, April, p.
International Copyright Protection, George D.
Perspective
51.
Webster, November, p. 79.
Association Publishing, July, p. 48.
Power Over the Press, George D. Webster,
The European Connection [lobbying outposts
Boards and Committees, October, p. 22.
December, p. 70.
in Brussels], James N. Gardner, March, p.
Employee Benefits, May, p. 91.
Privacy in the Workplace, George D. Webster,
20.
Financial Planning, February, p. 51.
April, p. 79.
Job Security, Richard Hersh, August, p. 21.
Human Resources, July, p. 33.
Volunteer Protection, George D. Webster,
Sharing Solutions Across Continents, Peter
International Activities, May, p. 51.
June, p. 96.
Houghton, February, p. 14.
Membership Development, June, p. 30.
The Soviet Union: Personnel Impressions,
Professional Development, February, p. 24.
Ronald C. Pilenzo, June, p. 20.
Professional and Personal Development, De-
Marketing
Tracking State Legislation, Dennis Brown,
cember, p. 30.
CAE, May, p. 16.
Real Estate, March, p. 55.
Adding Muscle to Marketing Programs [via
Technology and Management, April, p. 24.
advertisements], Jim Pastorello, May, p. 89.
Big Boom Theory [on marketing and manage-
Planning
ment], Irving J. Tecker and Glenn H.
Taxes
Tecker, January, p. 26.
Planning for Action [strategic planning], Nancy
Express Delivery [marketing education], David
R. Daly, August, p. 59.
Advertising Income Rumbles [defining regularly
A. Shore, December, p. 80.
carried on], George D. Webster, March, p.
Filling Your Niche [product development],
136.
Miriam T. Meister, CAE, June, p. 85.
Professional Development
Beating Embezzlement, Andrew S. Lang, De-
Finding Your Niche [via a mail survey], Mary
cember, p. 27.
M. Byers, June, p. 79.
Counseling for Success [helping staff with
Common Sense for Royalty Income, George
Market-Driven Success [market-driven man-
career planning], Joel R. Hoiland, CAE,
D. Webster, September, p. 85.
agement], Donald M. Norris, November, p.
September, p. 48.
Diffusing Canada's Goods and Services Tax,
32.
Managing the Plateaued Employee, Robert A.
Evette L. Mezger, June, p. 43.
Season Tickets [an education marketing strat-
MacDicken, CAE, July, p. 37.
The New Rules for Expense Reporting and
egy], Daniel French, November, p. 88.
Managing a Turnaround, Gene S. Bergoffen,
Reimbursement, David M. Duren, February,
CAE, December, p. 30.
p. 61.
The Training Option [staff training], Joyce A.
Meetings and Conventions
Kozuch, July, p. 33.
You Can't Afford Not To [personal financial
Technology
The Art of Speaker Selection, Doug Taylor,
planning], Robert S. Hausman and Larry
July, p. 29.
E. Paul, December, p. 37.
ASAE Software Vendor Directory, April, p. 39.
Choice Resorts, June, p. 63.
ASAE Software Vendor Directory, October, p.
Convention Bureau Allies, Andrew S. Tod and
45.
Deborah A. Woodcock, February, p. 65.
Publishing
Associations in the Information Age, March, p.
From Crisis to Catharsis [holding special
24.
meetings], Joseph N. Kornowski, August, p.
Adding Muscle to Marketing Programs [via
But I Can't Even Type [using computers],
33.
advertisements], Jim Pastorello, May, p. 89.
Steven L. Harrison, January, p. 14.
Getting Creative, Judy Comeaux, CAE, Novem-
Advertising Income Rumbles [defining regularly
Buying a Computer System-the Smart Way,
ber, p. 61.
carried on], George D. Webster, March, p.
Joseph Greif, April, p. 33.
The Ideal Hotel Contract: Yours, Paula Geary,
136.
Don't Catch the Bug [preventing computer
March 1992 / ASSOCIATION MANAGEMENT 93
Index
viruses], Steven L. Harrison, May, p. 26.
Hard Rules for Software Copyright, George D.
Author Index
Hacker, Steven, CAE
Gone But Not Forgotten, June, p. 67.
Webster, August, p. 108.
Hallenbeck, Robert P., Jr.
Making the Video Connection [video maga-
Amodeo, Philip G., CAE
Calling All Members, August, p. 114.
zines], Marlee R. Norton, October, p. 80.
Merging Trade Shows, October, p. 67.
Harrison, Steven L.
A Matter of Fax [turning your personal com-
Anderson, Patricia E.
But I Can't Even Type, January, p. 14.
puter into a facsimile machine], Steven L.
Flexible Benefit Plans, September, p. 53.
Don't Catch the Bug, May, p. 26.
Harrison, November, p. 16.
Axelrod, Nancy R.
A Matter of Fax, November, p. 16.
Plug Into the World [on-line data bases],
Your Significant Others, October, p. 22.
Plug Into the World, July, p. 14.
Steven L. Harrison, July, p. 14.
Bergoffen, Gene S., CAE
Proceed With Caution, September, p. 16.
Proceed With Caution [shareware], Steven L.
Managing a Turnaround, December, p. 30.
The 10 Commandments of Data Security,
Harrison, September, p. 16.
Brown, Dennis, CAE
March, p. 22.
Producing an A-Rated Video on a B-Movie
Tracking State Legislation, May, p. 16.
Hausman, Robert S.
Budget, Karen S. Thatcher, March, p. 92.
Brown, Laura L.
You Can't Afford Not To, December, p. 37.
Sighting LAN [local area networks], Jonathan
Fighting AIDS With Facts and Compassion,
Hersh, Richard
Wallman, October, p. 41.
September, p. 63.
Job Security, August, p. 21.
Technology, Governance, and the Year 2000
Byers, Mary M.
Hewes, Arnold J., CAE
[according to the 1990 ASAE Foundation
Finding Your Niche, June, p. 79.
Simple Solution, September, p. 92.
Think Tank], Ann I. Mahoney, May, p. 45.
Caresosa, Melissa
Hildebrandt, Dean
Television Workshops, Peter Cobb, May, p.
One Week at a Time: Building a Superior
Planning Rewards, May, p. 97.
116.
Newsletter, July, p. 48.
Hofmann, Robert L.
The 10 Commandments of Data Security,
Chwat, John
The Deed Makes the Difference, April, p.
Steven L. Harrison, March, p. 22.
Congressional Downtime, December, p.
55.
The Video Annual Report, Lelan K.
53.
Hoiland, Joel R., CAE
Woodmansee, CAE, February, p. 164.
Ciskey, Debra J.
Counseling for Success, September, p. 48.
Answering Machine, July, p. 82.
Houghton, Peter
Cobb, Peter
Sharing Solutions Across Continents, Feb-
Technology at Work
Television Workshops, May, p. 116.
ruary, p. 14.
Comeaux, Judy, CAE
Hunsaker, Karen
But I Can't Even Type [using computers],
Getting Creative, November, p. 61.
The Focus Group, August, p. 53.
Steven L. Harrison, January, p. 14.
Crandall, Derrick A., CAE
James, Jeannine M.
Don't Catch the Bug [preventing computer
Brokering Partnerships, November, p. 55.
CEO Salaries in 1991, January, p. 43.
viruses], Steven L. Harrison, May, p. 26.
Crane, Janet G., CAE
Kornowski, Joseph N.
Plug Into the World [on-line data bases], Steven
Getting the Performance You Want, Febru-
From Crisis to Catharsis, August, p. 33.
L. Harrison, July, p. 14.
ary, p. 24.
Kotler, Philip
A Matter of Fax [turning your personal com-
Daly, Nancy R.
Expanding Your Overseas Markets, July, p.
puter into a facsimile machine], Steven L.
Planning for Action, August, p. 59.
43.
Harrison, November, p. 16.
Delmontagne, Regis J.
Kovener, Ronald R., CAE
Proceed With Caution [shareware], Steven L.
Opening New Markets, January, p. 48.
Managing Cash Flow, February, p. 57.
Harrison, September, p. 16.
Dietz, Thomas
Kozuch, Joyce A.
The 10 Commandments of Data Security,
ceo Salaries in 1991, January, p. 43.
The Training Option, July, p. 33.
Steven L. Harrison, March, p. 22.
Duren, David M.
Kulczycki, Michael, CAE
The New Rules for Expense Reporting and
Matched Pair, March, p. 148.
Reimbursement, February, p. 61.
LaBranche, Gary A., CAE
Vanguard
Edgley, Gerald
The Prometheus Paradox, November, p.
The Dialogue Process, October, p. 37.
47.
Creating a New Workplace, Dadie Perlov,
Engle, Robert A.
Suiting Style to Stage, August, p. 87.
CAE, January, p. 80.
The New Insurance Market, October, p.
Lang, Andrew S.
Suiting Style to Stage [a framework for situ-
57.
Beating Embezzlement, December, p. 27.
ational governance], Gary A. LaBranche,
Eren, Connie
Luke, Robert A., Jr.
CAE, August, p. 87.
In-House Silent Auction, June, p. 106.
Constructing Criticism, October, p. 65.
Ernstthal, Henry, CAE
MacDicken, Robert A., CAE
An Interface of Interest, November, p. 40.
Managing the Plateaued Employee, July, p.
Volunteers
Fazakerley, Candice C.
37.
Evaluating Your Headquarters Options,
Mahoney, Ann I.
Bush Returns to ASAE, Kristin Staroba, June,
March, p. 55.
Anticipatory Management, October, p. 59.
p. 41.
French, Daniel
Expanding the Horizon, August, p. 67.
Gone But Not Forgotten [defining roles for
Season Tickets, November, p. 88.
Technology, Governance, and the Year
past presidents], Steven Hacker, CAE, June,
Gardner, James N.
2000, May, p. 45.
p. 67.
The European Connection, March, p. 20.
Mascari, Patricia A.
Orient Your Staff [partnerships between staff
Geary, Paula, CAE
Cheers for the Volunteers, August, p. 81.
and volunteer committees], Annette E.
The Ideal Hotel Contract: Yours, May, p.
In the Loop, November, p. 65.
Petrick, CAE, February, p. 41.
54.
Peer to Peer, September, p. 67.
Volunteer in the Wild [retired association
Gordon, Sandra
Prescriber of Reconciliation, February, p.
executive works in Botswana], Sandra R.
Treating People as People, April, p. 67.
47.
Sabo, December, p. 41.
Greenblat, Arleigh
Responding to Recession, July, p. 22.
Volunteer Protection, George D. Webster,
The Golden Rules of Sponsorship, Decem-
Rewarding the Achievers, August, p. 77.
June, p. 96.
ber, p. 47.
Maxwell, Lisbeth
(Leadership, ASSOCIATION MANAGEMENT'S supple-
Greene, Celene, CAE
Growing Pains, March, p. 63.
ment for volunteer leaders, also appears
Fact and Fiction, October, p. 27.
McGee, Regina
each January.)
Greif, Joseph
Play That Works, June, p. 52.
Buying a Computer System-the Smart
McGoon, Cliff
Way, April, p. 33.
Publishing Reality Check, July, p. 53.
94 ASSOCIATION MANAGEMENT / March 1992
McLaughlin, Jane Robinson
Staroba, Kristin
Wallman, Jonathan
Flexible Benefit Plans, September, p. 53.
Bush Returns to ASAE, June, p. 41.
Sighting LAN, October, p. 41.
McMillan, Edward J.
A Capital Vision, June, p. 73.
Webster, George D.
Diversified Revenues Spell Success, Febru-
Educating America, October, p. 33.
Advertising Income Rumbles, March, p.
ary, p. 51.
Environment: Conflict, Change, and the
136.
McNeil, Caroline
Balance of Interests, September, p. 30.
COBRA Update, October, p. 74.
A Good Place to Work, September, p. 45.
Environment: Truth, Outrage, and the
Common Sense for Royalty Income, Sep-
Meister, Miriam T., CAE
American Way, September, p. 39.
tember, p. 85.
Filling Your Niche, June, p. 85.
The New State Agenda, May, p. 34.
Directors Are Liable for Discrimination,
Mezger, Evette L.
Take a Bow, April, p. 71.
January, p. 88.
Diffusing Canada's Goods and Services
Two-Mission Man, September, p. 43.
Facelift for Age Discrimination, February,
Tax, June, p. 43.
You Can Get There From Here, March, p.
p. 157.
Mishkin, Douglas B.
69.
Foreign Affairs, May, p. 107.
Understanding the ADA, April, p. 51.
Stein, Robert G., CAE
Give Them Something to Go On, July, p.
Mona, Stephen F., CAE
The Team Works, January, p. 98.
71.
The Job Description, February, p. 33.
Sunseri, Albert J., CAE
Hard Rules for Software Copyright, August,
Myers, Elissa Matulis, CAE
Matched Pair, March, p. 148.
p. 108.
To Be the Best, January, p. 55.
Taylor, Doug
International Copyright Protection, No-
Norris, Donald M.
The Art of Speaker Selection, July, p. 29.
vember, p. 79.
Market-Driven Success, November, p. 32.
Tecker, Glenn H.
Power Over the Press, December, p. 70.
Norton, Marlee R.
Big Boom Theory, January, p. 26.
Privacy in the Workplace, April, p. 79.
Making the Video Connection, October, p.
Tecker, Irving J.
Volunteer Protection, June, p. 96.
80.
Big Boom Theory, January, p. 26.
Woodcock, Deborah A.
Pastorello, Jim
Thatcher, Karen S.
Convention Bureau Allies, February, p. 65.
Adding Muscle to Marketing Programs,
Producing an A-Rated Video on a B-Movie
Woodmansee, Lelan K., CAE
May, p. 89.
Budget, March, p. 92.
The Video Annual Report, February, p.
Paul, Larry E.
Tod, Andrew S.
164.
AM
You Can't Afford Not To, December, p. 37.
Convention Bureau Allies, February, p. 65.
Perlov, Dadie, CAE
Turock, Art
Creating a New Workplace, January, p. 80.
Achieving Balance, November, p. 68.
Petrick, Annette E., CAE
Viguera, Laurel
Getting Members, Keeping Members, No-
Comparing Compensation, May, p. 91.
vember, p. 51.
Orient Your Staff, February, p. 41.
Pilenzo, Ronald C.
The Soviet Union: Personnel Impressions,
June, p. 20.
Tapes, papers just blew in
Pirrone, Elaine
Books From Scratch, July, p. 59.
Powell, Anne Marie
from Windy City confab
An International Meetings Checklist, March,
p. 83.
ASAE'S NOVEMBER GEMENT CONFER-
Pritchard, Harmon O., Jr.
ENCE in Chicago featured new ideas from membership
A Member's Lifetime Value, June, p. 35.
marketing to technology. Read them in volume 9 of
Roberts, Amy V.
Boardwalk Bound, January, p. 75.
ASAE's Sharing of Expertise and Experience series. Or
Doing the Right Thing, May, p. 43.
share the on-the-spot excitement with these audio tapes. Just check off
Frank Talk, April, p. 45.
items you need. FAX or mail this ad, with business card or ASAE member
Membership: The CEO's Role, June, p. 30.
Moving Toward Multiculturalism, Decem-
no., to: ASAE Publications
Dept. HH1
1575 Eye St. N.W.
Washington
ber, p. 20.
DC 20005.
Practical Theorist, August, p. 47.
- A Sharing of Expertise & Experi-
Staff Reduction, #2690, $12
Quality Programming, Quality Town,
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New Legal Requirements for Meeting
March, P. 89.
-
Congratulations You Struck Out!
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Robinson, Jene
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The Dialogue Process, October, p. 37.
Belland, #2520, $12
Producing Top-Quality Seminars,
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Sabo, Sandra R.
- You Must Be Present to Win: Change
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& Passion..., 2550, $12
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Minutes, #3020, $12
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A Publishing "Marriage," February, p. 69.
Thompson, #3320, $12
50 Ideas for Recruiting & Retaining
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Planes, Trains & Automobiles: Taking
Members, #4090, $12
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Reaching Out, May, p. 51.
It with You on the Road, #4500, $12
The Pied Piper Principle of Attracting
-
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Converting a Library to CD/ROM
Volunteers, #4390, $12
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Understanding the ADA, April, p. 51.
Disc, #4580.$12
Training Board Members, #2610, $12
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Associations & the IRS: An Insider's
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Sliding Into Home, April, p. 90.
Lawsuits, #2860, $12
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Shore, David A.
- Reversing the Odds: Improve Staff
Maximizing Grassroots Networks for
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Legislative Impact, #3480, $12
Leadership Close-Up, September, p. 57.
FAX: (202) 408-9634. Allow 3 weeks for tapes. Shipping & taxes not included.
March 1992 / ASSOCIATION MANAGEMENT 95
ASSOCIATION
news
DIVERSITY
assume an entry-level position upon
"Helping fight hunger through food
graduation."
banks is a natural for grocers because
Interns aplenty. The American Associa-
According to McCluskey, about 25
food is tied to the business of our
tion of Advertising Agencies, New York
percent of the interns accept career
members," says MGA Director of Com-
City, continues to do its part to encourage
positions in advertising after graduation,
munications Randy Schubring. For more
diversity in the workplace. The Minority
and many others take related jobs with
information, call (612) 228-0973.
Advertising Intern Program-a hands-on
advertisers or the media. For information,
training program created by A.A.A.A. in
call A.A.A.A., (212) 682-2500.
Motivating students. Children often fly
1973-assists diverse students in attaining
without giving much thought to how the
the skills and knowledge necessary for
COMMUNITY SERVICE
airplane functions. But members of the
advertising careers. More than 600 stu-
Aircraft Owners and Pilots Association,
dents have participated in the 10-week
Giving groceries. Members and staff at
Frederick, Maryland, are trying to famil-
summer program since its inception.
the Minnesota Grocers Association, St.
iarize them-and their teachers-with
Under the program-designed for
Paul, rested a little easier last Thanksgiv-
flight through two new AOPA programs.
black, Asian, and Hispanic students—
ing knowing
AOPA's "Fly-A-Teacher" program en-
successful applicants work in advertising
that 23,000
courages pilots to take teachers from all
agencies in four areas: account manage-
needy people
ate nutritional
23,
educational institutions-nursery through
ment, media, research, or creative.
graduate school-on familiarization
Qualified applicants-students who have
meals partly
coupon with
some eeming value.
flights to show the important role avia-
completed their junior year and have at
because of
tion plays in the lives of Americans. On
least a 2.5 grade point average-submit
their help.
the flights, pilots discuss information
resumes, completed application forms,
Through
about aviation-how airplane instruments
Is Dinnez
transcripts, recommendation letters, and
the Minnesota
work, for example-in the hope that the
so forth. Once A.A.A.A. receives a student
Food Bank
teachers will pass along information from
packet, members of participating adver-
Network-a
their flying trip to students.
tising agencies review applications, select
program es-
Following the flights, pilots present
potential candidates, and conduct inter-
tablished by
teachers with AOPA First Flight Certifi-
views. A.A.A.A. staff then assign chosen
the Minnesota
cates and AOPA information about ca-
candidates to specific agencies and if
Department of
reers in aviation.
necessary, locate housing for interns.
Agriculture-
AOPA also produces a brochure, print,
"The intern program is designed to
Festal Veg-
and audiovisual resources for APPLE-
give students a realistic view of what
etables, Gold'n Plump Poultry, Oak Grove
America's Pilots Participating in Local
advertising is all about by putting them
Dairy, and Pict Sweet Frozen Vegetables
Education-a program whereby pilots
in actual working situations," says A.A.A.A.
supplied meals of chicken, green beans,
visit schools to introduce students to a
Program Manager Lois McCluskey. "The
sweet corn, and milk to food banks
new field of study. Under the program,
student is given an overview of an agency,
throughout Minnesota.
a pilot contacts a school, schedules a visit,
gains practical work experience, estab-
But the food manufacturers-Minne-
and gives a
lishes contacts, and is better prepared to
sota-based MGA associate members-could
presenta-
not have done it alone. The four manu-
appLe
tion on the
facturers placed coupon-type advertise-
flight plan-
Tell Us Your Stories
ments about the program in newspapers
America's Pilots Participating in Local Education
ning pro-
throughout Minnesota before Thanksgiv-
cess, how an
Have some news-a successful pro-
ing. The ads encouraged consumers to
aircraft flies, careers in aviation, and so
gram, service, or event? We want to
clip coupons and return them to grocery
forth.
hear about it. Send your news re-
stores to show their willingness to help
"The APPLE and Fly-a-Teacher pro-
leases to "Association News," ASSOCIA-
the hungry. In turn, 200 grocery stores
grams are the contribution of America's
TION MANAGEMENT, 1575 Eye St., N.W.,
sent the coupons to MGA for tabulation.
pilots to the challenge of making learning
Washington, DC 20005, or call us
Food manufacturers then donated one
interesting, relevant, and fun," says AOPA
with your idea at (202) 626-2708.
meal per coupon to Minnesota food
President Phil Boyer. For information,
banks.
call Janette Prince, (301) 695-2155.
96 ASSOCIATION MANAGEMENT March 1992
When Maginnis is involved
When Maginnis is
other healthcare profes-
involved, members of pro-
sionals. That's why so
fessional groups know
many leading associations
their associations have
turn to Maginnis and
looked carefully into group
Associates, to become their
insurance coverage.
partners in providing cov-
It takes special care to
erages for accident, life
insure the well being and
and health as well as profes-
protection of physical ther-
sional liability insurance.
apists, psychologists, and
For almost 40 years
Maginnis and Associates
has specialized in provid-
ing affordable and effec-
tive insurance programs
for professional people,
offering the advantages of
group rates to members of
hundreds of professional
healthcare organizations.
And when Maginnis and
Associates is on the job,
members get answers to
any of their insurance
questions by making a
simple toll free phone call.
It's a service that speaks
well for the association that
relies on Maginnis.
Memorial Hospital
0.5934
A
Maginnis And Associates, Inc.
Professional Insurance Administrators
Lori Jones
332 South Michigan Avenue, Chicago, IL 60604
1-312/427-1441, ext. 235 1-800/621-3008, ext. 235
insurance administration
isn't a thankless job.
INSIDE
asae
Recession Lingers;
dates must also be fully retired or devote
Guilford, Connecticut; James N.
ASAE Responds
less than 25 percent of their time to
Parkman, CAE, formerly executive vice
N
etworking with peers is a vital part
their former association, while not
president, Business Council of Georgia,
of the job search process. And a
charging fees for services as association
Atlanta; Donald L. Peyton, formerly
new ASAE benefit-free registration at
consultants.
president, American National Standards
ASAE section roundtables-enables un-
New ASAE life members are Philip W.
Institute, New York City; John F.
employed ASAE members to do just
Battaglia, CAE, formerly executive vice
Rineman, formerly executive vice presi-
that.
president, National Association of Litho
dent, Pennsylvania Medical Society, Har-
This newest "Care Package" benefit
Clubs, Cincinnati; Robert C. Bock, for-
risburg; William T. Robinson, CAE, for-
comes at a time "when our members
merly executive director, Independent
merly senior vice president, American
need it most," says Jon P. Grove, CAE,
Insurance Agents of Georgia, Atlanta;
Hospital Association, Chicago; Herbert J.
ASAE's executive vice president. "Offer-
John A. Boll, CAE, formerly president and
Rowe, CAE, formerly president, Interna-
ing waivers and discounts to unemployed
CEO, Construction Association of Michi-
tional Electronics Federation, McLean,
members shows special commitment to
gan, Detroit; Claude S. Breeden, Jr.,
Virginia; Meredith R. Smith, Jr., CAE,
their well-being in good times and bad."
formerly executive director, Packaging
formerly executive vice president, Na-
All eight ASAE sections hold monthly
Machinery Manufacturers Institute,
tional Business Forms Association, Alex-
roundtable breakfasts or luncheons at
Washington, D.C.; Douglas E. Campbell,
andria, Virginia; Samuel Stenzel, formerly
ASAE headquarters in Washington, D.C.
formerly executive director, Pulp Chemi-
executive director, National Vocational
Colleagues gather for topical how-to dis-
cals Association, Inc., New York City;
Agricultural Teachers Association, Alex-
cussions in an informal setting. The
Raymond J. Carleton, formerly executive
andria, Virginia; Mary L. Uehlein, for-
usual registration fee is $15, which in-
vice president, American Association of
merly director of publications, Pennsyl-
cludes buffet meals.
Cereal Chemists, St. Paul, Minnesota;
vania Medical Society, Harrisburg; and
Some sections also hold roundtable
Charles C. Coon, formerly campaign di-
Alfred Van Horn III, formerly senior vice
luncheons in New York City, Chicago,
rector, United Way of the Quad Cities
president, Bostrom Corporation, Chicago.
and Atlanta. The Membership Marketing
Area, Rock Island, Illinois; Ruth H. Cous-
Section customarily offers free monthly
ins, formerly executive director, Psi Chi,
Legal Symposium Draws
brown-bag roundtable luncheons at both
The National Honor Society in Psychol-
Record Crowd
ASAE and in Alexandria, Virginia.
ogy, Chattanooga, Tennessee; Esther
Besides waiving roundtable fees, ASAE
Dern, formerly executive vice president,
D
espite the current recession, ASAE's
5th Annual Legal Symposium drew a
offers three recession-fighting benefits
Columbus Automobile Dealers Associa-
record crowd. Nearly 180 registrants-up
for temporarily unemployed members:
tion, Inc., Columbus, Ohio; Robert 0.
from 125 last year-attended the daylong
tuition scholarships for ASAE education
Fitzsimmons, formerly coordinator of
event, held December 6 at the Mayflower
programs and no charge for the ASAE
professional services, School Administra-
Hotel, Washington, D.C.
Referral Service or ASAE membership
tors of Iowa, West Des Moines; George R.
Sponsored by ASAE's Legal Section,
renewal.
Gustafson, CAE, formerly president,
the program featured nine sessions, in-
ASAE currently waives dues for ap-
Texas Safety Association, Austin; E. Y. Ted
cluding the "Ten Most Common Tax
proximately 326 unemployed members-
Holt, Jr., CAE, formerly vice president of
Mistakes of Associations" and "Complying
the largest number in the program's
finance and administration, National As-
With the Americans With Disabilities Act."
three-year history. Dues are waived up to
sociation of Federal Credit Unions, Ar-
Serving as symposium co-chairs were
two years while participants seek associa-
lington, Virginia; Paul T. Knapp, CAE,
Francis T. Coleman, partner, Keck, Mahin
tion employment. For information about
formerly director, Search for Shelter
& Cate, and Arthur L. Herold, partner,
the benefits, call ASAE, (202) 626-2727.
Program, American Institute of Archi-
Webster, Chamberlain & Bean, both of
tects, Washington, D.C.; Milton V. Lee,
Washington, D.C.
Life Members Named
formerly president, Mesa United Way,
If you were unable to attend, you may
T
he ASAE Executive Committee re-
Arizona; Walter L. Mayo, Jr., formerly
purchase cassette recordings of individual
cently approved 25 individuals for life
vice president of finance and administra-
sessions at $12 each. To receive an order
membership. Life membership is avail-
tion, United States Council for Energy
form, call ASAE, (202) 626-2748. Mark
able to individuals who have been ASAE
Awareness, Inc., Washington, D.C.; G. R.
your calendars for the 6th Legal Sympo-
members for 10 consecutive years pre-
Monk Munger, formerly executive direc-
sium, slated for October 1, at Loews
ceding their retirement. Eligible candi-
tor, Wire Association International,
L'enfant Plaza Hotel, Washington, D.C.
100 ASSOCIATION MANAGEMENT March 1992
ASAE to Award $10,000 for
members upon completing the project.
tion event is presented by the National
International Fellowship
Now in its second year, the program is
Association of Governor's Councils on
nterested in building international ties
designed to broaden the association
Physical Fitness and Sports (NAGCPFS)
in Western Europe in the wake of EC
community's expertise in operating inter-
and the Association for Fitness in Busi-
'92? Then submit your project proposal
nationally.
ness, both of Indianapolis.
to the 1992 International Fellowship
Entry deadline is May 1. While there
More than 4,000 organizations-total-
competition, sponsored by ASAE's Inter-
is no standard application form, certain
ing 650,000 employees-are expected to
national Section.
criteria must be met. To receive entry
participate. ASAE hopes the association
The $10,000 fellowship will be awarded
guidelines, call Nancy Green, (202) 626-
community will join in by organizing
for the most innovative proposal for a
2754.
noncompetitive fitness activities for em-
single professional project to be con-
ployees and members. Last year, for
ducted in Western Europe during three
ASAE to Promote Health and
example, the American Medical Associa-
weeks. Funded by Westin Hotels & Re-
Fitness Day
tion, Chicago, held a "Dash for Trash," a
sorts, Seattle, the program provides an
opportunity to interact with association
T
O promote the benefits of regular
two-mile employee walk through city
physical exercise, ASAE will join in
streets to pick up litter for recycling.
colleagues overseas and study EC '92
May 13 celebrations recognizing National
Group exercise routines such as walk-
ramifications firsthand.
Employee Health and Fitness Day.
ing, aerobics, and tai chi chuan are
Fellowship recipients must formally
Now in its fourth year, the nation's
encouraged. Many associations will pro-
share their learning experience with ASAE
largest annual work site fitness promo-
vide free employee health screenings or
SUGAR RESORT BAY
ST. THOMAS, U.S. VIRGIN ISLANDS
SWEET INSPIRATION
CROWNE PLAZA:RESORT®
300 rooms with spacious balconies, air conditioning, paddle fans;
Manor House Dining Room; nightclub; beach bar & restaurant; 3
NATIONAL SALES OFFICE
inter-connected pools; health club; 7 tennis courts including a
1-800-338-3033
stadium court; beach; 15 meeting rooms, ballroom, amphitheater
P.O. BOX 14100
ROANOKE, VA 24022
OPENING MID 1992
U.S.A.
March 1992 / ASSOCIATION MANAGEMENT 101
INSIDE
asae
ask local sporting goods stores to loan
fitness equipment for the day. For more
information, call NAGCPFS, (317) 237-
5635.
A-PAC to Ignore PAC-Bashers
U
.S. congressional candidates who fa-
vor abolishing association PACs
probably won't get contributions this
year from A-PAC, ASAE's political action
committee. New A-PAC guidelines stipu-
late that unless candidates strongly sup-
port ASAE positions on issues, candi-
dates who do not support PACs will
receive no funding.
Generally, A-PAC contributes to fed-
eral candidates who support legislative
issues favorable to the association com-
munity and serve on key congressional
committees. Other new A-PAC guide-
lines:
Reduce Your
The PAC will devote at least 10 percent
of funds to challengers vying for open-
seat congressional contests.
The PAC will make no contributions
Capital
to U.S. presidential candidates.
This year's A-PAC fund-raising goal is
$40,000 in personal and PAC-to-PAC
Expenditures.
contributions. To make your contribution
to A-PAC, call Reese Meisinger, (202)
626-2818.
Meet In
ASAE Notes
Marta L. Hayden, sales director for the
Monterey Confer-
ence Center, Cali-
Fairfax County.
fornia, is the first
ASAE member to
reach the 175-plus
It's far less expensive than downtown Washing-
level in ASAE's
ton. And far more convenient. Washington
Winner's Circle for
Dulles International Airport is much closer.
sponsoring new
Parking is abundant and free. Over 10,000 hotel
members. Hayden
rooms are available. Read all about them
recently sponsored
her 176th new
in our free brochures. Call 703-790-3329
member into ASAE since the program
(1-800-7FAIRFAX toll-free) or write Fairfax
began in October 1979.
County Convention and Visitors Bureau, 8300
Unemployed ASAE members may ap-
Boone Boulevard, Suite 450, Tysons Corner,
ply for a temporary credit waiver when
Virginia 22182.
renewing their CAE designations. Ac-
Fairfax County
cording to the CAE Commission, the
renewal-waiver option accommodates ex-
Convention And Visitors Bureau
ecutives who intend to return to the
profession within three years. Call Shirley
(Continued on page 111)
102 ASSOCIATION MANAGEMENT / March 1992
You Can't Plan For
Everything
SUNDAY
13
Snowstorm
MONDAY
14
TUESDAY
15
Keynote Speaker Cancels
WEDNESDAY
16
So We Do.
THURSDAY
17
FRIDAY
18
power failure
SATURDAY
19
labor strike
Convention
Cancellation & Interruption
Insurance Plan
Knowing everything that could happen at your convention, seminar or trade show is
impossible. Be protected against unexpected and costly disruptions that can occur. Find out
more about the Convention Cancellation & Interruption Insurance Plan and receive a free,
no-obligation quotation by contacting:
Albert
H. Wohlers & Co.
Insurance
BROKERS CONSULTANTS ADMINISTRATORS
1440 N. Northwest Highway
Park Ridge, Illinois 60068-1400
Telephone: 1(708) 803-3100 Toll Free: 1(800) 323-2106 Fax: 1(708) 803-4649
IN THE "DISCOVERY"
MEMBER-GET-A-MEMBER CAMPAIGN
Win fabulous prizes when you
Airlines. Roundtrip airfare for two
Resorts, based on space availability.
recruit new members into ASAE
between Sydney and the Gold Coast on
Roundtrip airfare for two on United
during this year's "Discovery"
Ansett Australia Airlines.
Airlines.
member-get-a-member campaign.
CAST OFF FOR THE 5+ PRIZE!
AND MORE PRIZES!
The more new members you recruit,
the greater your chances of winning
Sponsor 5 or more ASAE member-
The following prizes will be awarded to
a prize.
ships and you are eligible to win one
association executive sponsors at the
of the prizes listed herein, the 3+
"Discovery" Sponsor Party (winners need
You should have already received
Prize, AND:
not be present to win):
your "Discovery" campaign an-
Hong Kong -
Dorado, Puerto Rico - Three nights for
nouncement. Simply fill out the
"Discovery" R.S.V.P., letting
Three nights
two at the Hyatt Regency Cerromar
for two at
Beach from Hyatt Hotels & Resorts, based
us know how you want to
The Penin-
on space availability. Transportation
participate in this campaign.
sula from
made possible through contributions by
From July 1, 1991, to June 30,
The Penin-
American Airlines.
1992, you can build sponsor credit,
sula Group,
Maui, Hawaii - Five nights for two at
culminating with an invitation to
based on
the Maui Inter-Continental Resort from
the gala Sponsor Party at ASAE's
space
Inter-Continental Hotels Group, based
Annual Meeting & Ex-
availability.
on space availability. Transportation
position, August 29 -
Roundtrip
made possible through contributions by
September 2,
airfare for
American Airlines and Aloha Airlines.
two
1992, in
between
Puerto Vallarta, Mexico - Three nights
Atlanta.
for two at the Krystal Vallarta from
Los
Deluxe Mexico Hotels, based on space
Ange-
les and
availability. Roundtrip airfare for two on
Continental Airlines.
Hong
Kong
Car Rental - One week's use of a full-
WIN ONCE-IN-A-LIFETIME PRIZES
on Cathay Pacific Airways.
size car in the continental U.S. from
Sponsor a new membership and you
General Rent-A-Car.
could win one of these prizes. Your
SET SAIL FOR THE 3+ PRIZE!
name is entered once for each new
St. Petersburg, Florida - Six nights for
membership you sponsor. The more new
Sponsor 3 or more ASAE memberships
two at the Stouffer Vinoy Resort from
and you are eligible to win one of the
memberships you sponsor, the greater
Stouffer Hotels & Resorts, based on space
prizes listed herein AND:
your chances of winning.
availability. Transportation made
The following prizes will be awarded
Frankfurt/Hamburg/Munich, Germany-
possible through contributions by
Three nights for two at the Hotel
American Airlines.
to association executive sponsors at the
"Discovery" Sponsor Party (winners need
Gravenbruch Kempinski Frankfurt,
Marco Island, Florida - Three nights for
not be present to win):
Atlantic Hotel Kempinski Hamburg, or
two at Marriott's Marco Island Resort
the Hotel Vier Jahreszeiten Kempinski
from Marriott Hotels, Resorts &Suites,
CHART YOUR COURSE FOR THE
Munich from Kempinski International,
based on space availability. A weekend
10+ PRIZE!
based on space availability. Roundtrip
rental of a full-size car from General
Sponsor 10 or more ASAE memberships
airfare for two on Lufthansa German
Rent-A-Car.
Airlines.
and you are eligible to win one of the
Milwaukee, Wisconsin - A weekend for
prizes listed herein, the 5+ Prize, the 3+
WEIGH ANCHOR FOR THE
two at The Pfister Hotel, including
Prize, AND:
overnight parking, continental breakfast,
FIRST-TIME SPONSOR PRIZE!
Queensland, Australia - Five nights for
cocktails, dinner, and champagne and
two at the Conrad International Hotel &
Sponsor 1 or more ASAE memberships for
hors d'oeuvres in your suite, based on
Jupiters Casino from Conrad Interna-
the FIRST TIME and you are eligible to
space availability.
tional Hotels and Hilton Hotels Corpora-
win one of the prizes listed herein AND:
Car Rental - A $50 gift certificate good
tion, based on space availability.
Kauai, Hawaii - Five nights for two at
on any Hertz car rental in the continental
Roundtrip airfare for two on Northwest
the Westin Kauai from Westin Hotels &
U.S. from The Hertz Corporation.
Miami Beach, Florida - Four nights for
Fort Lauderdale, Florida -Two nights
FIX YOUR SIGHTS ON THE
two at the Eden Roc Hotel & Marina,
for two at the Bahia Mar Resort
ASSOCIATE MEMBER PRIZES!
based on space availability.
& Yachting Center, based on space
Lake Buena Vista, Florida- Three nights
availability. One week's use of a luxury
Associate members can win prizes too!
car from Budget Rent a Car.
Your name is entered once for each new
for two at Disney's Yacht & Beach Club
membership you sponsor. You are
Resorts, including 3-day admission and
Car Rental - One week's use of a
eligible to win one of the following prizes
unlimited use of all attractions in the
luxury car in the continental U.S. from
donated by ASAE:
Magic Kingdom Park, Disney/MGM
Dollar Rent A Car.
Studio Tour, and EPCOT Center,
12-inch Replogle Globe
San Pedro, California - A weekend for
admission to Pleasure Island, and
SeikoWorld Weather Clock
two at the Doubletree Hotel Cabrillo
unlimited use of the WALT DISNEY
Marina at Worldport Los Angeles,
560-page World Atlas
WORLD transportation system from
based on space availability. One week's
Crystal Globe
Walt Disney Company Resorts, based on
use of a full-size, 4-door car from Alamo
ASAE Publications
space availability. One week's use of a
Rent A Car.
full-size car from National Car Rental
ASAE Membership Plaque
System.
Tokyo, Japan - Roundtrip airfare for
Free ASAE Seminar Registration
two in "Club ANA" Business Class
Jekyll Island, Georgia - Two nights for
ASAE Membership Renewal
two at the Jekyll Island Club Hotel, a
between Washington, D.C., and Tokyo
Radisson Resort, based on space avail-
on All Nippon Airways.
ability.
Sacramento, California A weekend
Car Rental - One week's use of a full-
for two at the Hotel El Rancho Resort/
HERE'S How
size car in the continental U.S. from Avis
Conference Center, including buffet,
TO PARTICIPATE
Rent A Car System.
brunch, and use of tennis courts, based
on space availability. A weekend rental
1. Ask for a list of prospective mem-
AND EVEN MORE PRIZES!!
of a full-size car from General Rent-A-
bers to recruit by calling Tianne
Attend the "Discovery" Sponsor Party in
Car.
Ennals at (202) 626-2727. She'll send
Atlanta in August 1992, and you could
you names, sample letters, and
Miami Beach, Florida - A weekend for
win (winners must be present to win):
membership materials.
two at the Fontainebleau Hilton Resort
Southampton, Bermuda - Four nights
& Spa, based on space availability. A
2. Send ASAE your list of fellow
for two at the Southampton Princess
weekend rental of a full-size car from
executives who should join ASAE.
from Princess Hotels International,
General Rent-A-Car.
We'll check the names against our
based on space availability. Roundtrip
membership roster and send your
Freeport, Grand Bahama Island, Baha-
airfare for two on USAir.
colleagues membership information
mas -Three nights for two at the
with your name as their sponsor.
Montego Bay, Jamaica - Four nights for
Xanadu Beach Resort & Marina, a
Or, we can return the list for your
two at the Wyndham Rose Hall Hotel
Radisson Resort, based on space
from Wyndham Hotels & Resorts, based
follow-up.
availability.
on space availability. Roundtrip airfare
3. Sign up prospects using the mem-
Fascimile Paper - One year's supply of
for two on Air Jamaica Limited.
bership application below. Be sure
facsimile paper from The Meridian One
Charleston, South Carolina - Two
to print your name on the "Sponsor's
Corporation.
nights for two at the Kiawah Island Inn
Name" line to get credit when they
Car Rental - One week's use of a full-
& Villas, including two rounds of golf for
join.
size car in the continental U.S. from
two and bicycles for two, based on space
Need help
General Rent-A-Car.
availability.
in recruiting new members?
Call us at (202) 626-2727.
PECIAL INTRODUCTORY OFFER
JOIN ASAE TODAY AND SAVE $30.
Name
Nickname
A. Please check category(ies) of membership:
Regular (Full-Voting)
Title
Phone I
1
Communication Section
Staff
Volunteer
Conventions & Expositions Section
Education Section
Organization
Finance & Administration Section
Government Relations Section
Address
International Section
City/State/Zip+4
FAX
I
1
Legal Section
Membership Marketing Section
Check enclosed for $
Bill me for $
Associate/Supplier
B. Please determine amount to pay:
Charge $
to my:
American Express
VISA
MasterCard
First Member from non-profit organiza-
tion-1 category*
$175 $145
Acct. No.
Exp. Date
Name on card
Additional membership categories
for you
$90 each
Additional Member from non-profit or-
ganization-1 category* $145 $115
Sponsor's Name/Who introduced you to ASAE? (optional)
Additional membership categories
for you
$90 each
ASSOCIATION MANAGEMENT subscription price of one year ($24) is included in membership dues, and
Associate Member from for-profit
members may not deduct subscription price from dues. ASAE dues are not deductible as a charitable
company-1 category*
$275 $245
contribution for federal tax purposes, but may be deductible as a business expense. This offer does not apply
Additional membership categories
to dues renewal.
for you
$90 each
RETURN TO: American Society of Association Executives
Membership Development Department
*Choose Regular or a Section.
1575 Eye Street, NW
Washington, DC 20005-1168
(202) 626-2727
FAX (202) 842-1109
Choose Associate or a Section.
M007c
legal
BY GEORGE D. WEBSTER
Nonprofit Lobbying
L
obbying laws for 501 (c) (3) tax-
exempt organizations have never
Charities have a clear path now.
been clearer or easier to apply,
thanks to revisions to the Internal Rev-
view on that legislation, and
enue Code (IRC) in 1976 and clarifica-
encourages a specific action
tions made in 1990. Let's review stan-
with respect to the legislation.
dard definitions, how the new rules
The term legislation in-
work, and what lobbying means.
cludes action by Congress,
A substantial issue. Since 1934, the
any state legislature, any local
law has disqualified an organization for
council or similar governing
tax exemption under IRC Section
body, or the public in a refer-
(3) if in any given year a substan-
endum.
tial part of its activity was attempting to
Certain categories of com-
influence legislation-that is, lobbying.
munication are excepted from
The problem is to define substantial.
the term influencing legislation.
The Internal Revenue Service's test is
These include nonpartisan
vague and difficult to apply, with no
analysis, study, or research;
clear delineation of how much lobbying
examinations and discussions
is too much. Charities-and IRS audi-
of broad social, economic,
tors-must make a subjective evaluation
and similar problems; requests
of all the facts and circumstances.
for technical advice; and self-
Defining a limit. In response to criti-
defense communication. Tes-
cism of the substantial part test, Congress
tifying by official request is
enacted IRC sections 501 (h) and 4911
not lobbying. There are also
in 1976. These permit publicly funded
special rules treating an
(c) (3) organizations (public charities
electing charity's communi-
and some associations but not private
cation with its members more
foundations) to elect out of the substan-
permitted lobbying expenditures by 150
leniently
than communication with
tial part test and into a new expenditure test
percent averaged over a four-year period.
nonmembers.
that is more objective and sometimes
Two sorts of lobbying. Direct lobbying
Advantages to electing. The substan-
more lenient. Electing means filing the
generally means attempting to influence
tial part test has only one sanction for
simple, one-page Form 5768.
legislation by communicating with legis-
excessive lobbying activities in a given
Under the expenditure test, an elect-
lators, executive branch employees, and
year: revocation of 501 (c) (3) status.
ing public charity may spend up to a
staff. Indirect or grass-roots lobbying means
Charities that elect the expenditure test
defined percentage of its exempt pur-
communicating with the public. IRS
pay an excise tax on amounts above
pose expenditures on lobbying without
published final rules for the 1976 law in
their defined limit but risk exempt status
jeopardizing its exempt status (see table,
1990 that distinguished the two, since
only if they spend an excessive amount
"Tax-Exempt Lobbying Limits"). Regard-
the expenditure test allows more exempt
over four years. Also, under the substan-
less of that amount, the maximum non-
expenditure for direct lobbying:
tial part test the measure of lobbying
taxable direct lobbying expenditure is
A communication is direct lobbying if
activities includes lobbying endeavors of
$1 million, and the maximum grass-
and only if it refers to specific legislation
unreimbursed volunteers. Since there is
roots expenditure is $250,000. There is a
and reflects a view on the legislation.
no expenditure of funds for volunteers,
25 percent excise tax on excess expendi-
It is grass-roots lobbying if it refers to
such time would not be considered
tures. Revocation of exemption only
specific legislation or confirmation of
under the expenditure test.
occurs if an organization exceeds its
executive branch nominees, reflects a
Both electing and non-electing chari-
106 ASSOCIATION MANAGEMENT March 1992
PHOTOGRAPH: NORA STEWART
ties must report lobbying activities to IRS
ductible (subject to the 2 percent floor on
portion of dues that can clearly be attrib-
on Form 990 (Schedule A, Part III);
itemized deductions for individual taxpay-
uted to permissible 501 (c) (6) activities.
AM
electing charities must compute direct
ers). If a substantial part of an association's
and grass-roots lobbying separately. New
activity consists of grass-roots lobbying
George D. Webster is general counsel to ASAE
for tax year 1991 is Schedule A, parts VI-
and unrelated legislative activities, IRS
and a partner in Webster, Chamberlain &
A and VI-B. Electing organizations report
allows the member to deduct only that
Bean, a Washington, D.C., law firm.
direct and grass-roots lobbying expendi-
tures on A; non-electing groups may
voluntarily itemize lobbying expenditures
on B-and they will be required to do so
for 1992.
Tax-Exempt Lobbying Limits
Rules for 501(c)(6) organizations.
Trade associations are not required by
Exempt Purpose
Total
Grass-Roots
statute or regulation to refrain from
Expenditures
Lobbying
Lobbying
carrying on propaganda or influencing
legislation to be exempt under IRC
Up to $500,000
20%
5%
501 (6). However, IRS has ruled that
if a 501 (c) (6) trade association's sole
$500,000
$100,000 + 15% of
$25,000 + 3.75% of
activity is to influence legislation, it must
to $1 million
excess over $500,000
excess over $500,000
be concerned with lobbying germane to
the common business interests of its
$1 million
$175,000 + 10% of
$43,750 + 2.5% of
members to retain its exemption.
to $1.5 million
excess over $1 million
excess over $1 million
Dues paid by members that are used
Source: OMB Watch, Washington, D.C.
for exempt purposes are generally de-
INDIVIDUAL COVERAGE FOR DIRECTORS, OFFICERS,
VOLUNTEERS & DULY CONSTITUTED COMMITTEES,
TRUSTEES, & EMPLOYEES
CORPORATE REIMBURSE-
MENT
ENTITY COVERAGE
SUBSIDIARY COVERAGE
ANTITRUST COVERAGE
WRONGFUL TERMINATION
COVERAGE
LIBEL
SLANDER
COPYRIGHT
INFRINGEMENT
DEFENSE & SETTLEMENT COSTS
WARRANTY & SEVERABILITY
FIDUCIARY LIABILITY
Association Professional Liability Insurance (APLI)
can give you the comprehensive coverage to
protect your association's assets!
For more information,
call Chet Merritt or Tom Beggs at (202) 626-2836
asae
or write
ASAE Services Corp., 1575 Eye Street, NW
SERVICES CORP.
Washington, DC 20005-1168
Insurance
March 1992 / ASSOCIATION MANAGEMENT 107
BOARD of directors
Executive Committee
Directors
ELIZABETH A. KOVACS, CAE
Section and Foundation
Year designates end of term.
ELAINE K. BINDER, CAE (1993)
(1994)
Chairs*
Executive Director
Executive Vice President
Chairman of the Board
B'nai B'rith Women
Communication Section
Public Relations Society of
GENE N. FONDREN, CAE
Washington, D.C.
America, Inc.
EDWARD J. PFEIFFER
(1992)
New York, New York
Special Advisor, Direct Marketing
ROBERT S. BOLAN, CAE (1992)
Deloitte & Touche
President
Texas Automobile Dealers
Executive Director
JOHN M. LEWIS, CAE (1994)
Avon, Connecticut
Association
National Society to Prevent
President
Austin, Texas
Blindness
Iowa Utility Association
Conventions & Expositions Section
Schaumburg, Illinois
Des Moines, Iowa
CATHERINE BROWN, CAE
Chair-Elect
Vice President of Meeting Services
QUINCALEE BROWN, CAE
ROBERT L. CAREY, CAE (1993)
WILLIAM E. MALKASIAN, CAE
Anthony Jannetti, Inc.
(1992)
President
(1992)
Pitman, New Jersey
Executive Director
Produce Marketing Association,
Executive Vice President
Water Environment Federation
Inc.
Education Section
Wisconsin Realtors Association
Alexandria, Virginia
Newark, Delaware
Madison, Wisconsin
JANE E. JARROW, CAE
Executive Director
Vice Chairman
WILLIAM D. COUGHLAN, CAE
RALPHJ. MARLATT, CAE (1993)
Association on Handicapped
RICHARD E. BRIGGS
(1992)
President
Student Service Programs in
(1992)
Executive Vice President/CEO
Insurance Federation of Minnesota
Postsecondary Education
Executive Vice President
American Physical Therapy
St. Paul, Minnesota
Columbus, Ohio
Association of American Railroads
Association
Finance & Administration Section
Washington, D.C.
Alexandria, Virginia
WILLIAM F. McLAUGHLIN (1993)
President
KATHLEEN H. BERRY, CAE
Controller
Vice Chairman
MICHAELJ. DIMOND (1992)
Metropolitan Detroit Convention
BARBARA BYRD-LAWLER, CAE
Senior Vice President of Marketing
& Visitors Bureau
American Society for Training
(1992)
The Broadmoor Hotel
Detroit, Michigan
& Development
Executive Vice President
Colorado Springs, Colorado
Alexandria, Virginia
Community Associations Institute
M. LANCE MILLER, CAE (1992)
Foundation
Alexandria, Virginia
DONALD G. DRESSLER, CAE
Executive Director
(1992)
Metal Treating Institute
T.J. SCHMITZ, CAE
Vice Chairman
President, Insurance Services
Neptune Beach, Florida
Executive Vice President/CEO
Western Growers Association
Tau Kappa Epsilon International
DONALD K. GARDINER, CAE
(1992)
Newport Beach, California
RONALD S. MOEN (1994)
Fraternity
Executive Vice President
Executive Director
Indianapolis, Indiana
National Association of Professional
MICHAEL FLEMING, CAE (1994)
American Association
Government Relations Section
Insurance Agents
President
of Orthodontists
Alexandria, Virginia
Equipment Leasing Association
St. Louis, Missouri
CHARLES E. HAWKINS III, CAE
Senior Vice President
of America
Associated Builders & Contractors
Vice Chairman
Arlington, Virginia
JUDY T. NEEL, CAE (1993)
EDWARD LANGER, CAE
Executive Director
Washington, D.C.
(1992)
ROBERT A. FLOYD, CAE (1994)
American Society of Safety
International Section
Managing Director
President
Engineers
ASM International
Des Plaines, Illinois
ANNE L. DECICCO, CAE
Texas Motor Transportation
Materials Park, Ohio
Association
Corporate Vice President
Austin, Texas
MARY RIEMERSMA, CAE (1994)
Center for Health Affairs, Inc.
Secretary-Treasurer
Executive Director
New Jersey Hospital Association
ROBERT H. ELSNER, CAE
SANDRA T. GRAY, CAE (1994)
California Association of Marriage
Princeton, New Jersey
(1992)
Vice President, Leadership and
& Family Therapists
Legal Section
Executive Vice President/CEO
Management
San Diego, California
DANIEL N. MYERS
California Medical Association
Independent Sector
Executive Vice President and
San Francisco, California
Washington, D.C.
WILLIAM C. RUSTIN, JR. (1993)
President
General Manager
Immediate Past Chairman
PATRICK HALL, CAE (1994)
North Carolina Retail Merchants
National Propane Gas Association
KATHRYN E. JOHNSON, CAE
Executive Director
Association
Lisle, Illinois
(1992)
Oklahoma Public Employees
Raleigh, North Carolina
President/CEO
Association
Membership Marketing Section
The Healthcare Forum
Oklahoma City, Oklahoma
KATHRYN GILBERT SIROVEY,
MICHAEL T. KULCZYCKI, CAE
San Francisco, California
CAE (1992)
Director of Marketing
EDWARD D. HENDRICKS, CAE
Executive Director
Healthcare Financial Management
Association
Ex-Officio
(1992)
Oakland County Bar Association
Westchester, Illinois
R. WILLIAM TAYLOR, CAE
President
Pontiac, Michigan
President
Council of Consulting
Allied Societies Council
American Society of Association
Organizations
TED L. SMITH, CAE (1992)
Executives
New York, New York
Executive Vice President
JAMES F. MARQUART, CAE
President
Washington, D.C.
Independent Insurance Agents
JOHN A. KNEBEL (1993)
of Virginia
New York State Hospitality
& Tourism Association
President
Richmond, Virginia
New York, New York
American Mining Congress
Washington, D.C.
JOHN M. WESTENBERGER, CAE
(1993)
*Chairs of ASAE sections, the Allied
Executive Director
Societies Council, and the ASAE
Medical Association of Atlanta
Foundation serve as ex-officio
Atlanta, Georgia
board members.
108 ASSOCIATION MANAGEMENT March 1992
International meetings
(Continued from page 72)
bring plenty of business cards. They may
Daily appointment log. We have in-
p.m. to 7 p.m. In our booklet, we
want to include a translation of their
cluded a daily appointment calendar-
include business hours for civil and
name and organization on the reverse
from 8 a.m. to 7 p.m.-for delegates.
government offices, banks, and depart-
side of their card. While it is not manda-
ASTA finds it is a handy way to help
ment stores.
tory, it shows respect for the hosts of the
delegates plan their daily activities.
Exchange rate. Although currency
event.
Airlines. ASTA provides the names of
exchange rates change daily, ASTA's
Toward the back of its booklet, ASTA
airline carriers that fly in and out of the
booklet provides the country's rate of
includes the following information to
international destination in case delegates
exchange (at the time of printing) and
help delegates once they reach a meet-
want to use a local airline to take tours
how to calculate it. We also let our
ing.
before or after the event.
delegates know if and how they can
Business appointments. ASTA also
Festivals. ASTA lets delegates know
exchange unused foreign currency.
includes a section in the booklet that
of popular festivals or events that occur
Credit cards. Inform your delegates
describes the association's vision, the
close to its meeting dates in case attend-
of the credit cards accepted at most
convention center facilities, the times
ees want to tie in an extended trip
hotels, restaurants, and department
and events of functions each day,
before or after the meeting. It's but one
stores. Restaurants and hotels in many
preconvention and postconvention tours,
more step we take to make sure our
countries do not readily accept credit
silent auction and donors, and so forth.
delegates feel prepared.
AM
cards as a form of payment.
Exhibitors and trade show floor
Protocol. In many parts of the world
plan. ASTA lists each exhibitor (name,
Chris Vranas is director of meetings and
and particularly in Europe, using Mr. or
address, telephone and fax number, and
education for the American Society of Travel
Mrs. instead of a person's first name is
booth number) and trade show informa-
Agents, Alexandria, Virginia. For more infor-
the norm. In Germany, for example,
tion (hours and floor map) to help
mation on related topics or ASAE's Interna-
calling an unfamiliar person by his or
delegates understand where companies
tional Section, call Nancy Green, (202) 626-
her first name is considered disrespectful.
are located and how to reach them.
2754.
Your delegates will find their experi-
ence more enjoyable and productive if
This space is contributed as a public service.
they have knowledge of their hosts'
customs and business habits. In ASTA's
booklet, we refer our delegates to various
guidebooks as well as publications pro-
CANCER
duced by the U.S. State Department.
These books educate delegates on the
proper behavior in various regions of
the world. Not knowing the protocol
PARANOIA?
can prove embarrassing for your delegates
and your organization. Here's a good
SUN SHIELD
ACID RAIN DETECTOR
SMOKE DETECTOR
example.
COLD SWEAT
ULTRAVIOLET SENSOR
The Chinese exchange many toasts,
GAMMA GOGGLES
POLLUTION ALERTER
RADIO FOR CANCER NEWS
especially at dinner parties. It is consid-
PRESSURE MONITOR
CONFUSED EXPRESSION
ered courteous to hold the wine cup or
FIBER COUNTER
GEIGER COUNTER
glass with one hand and twirl the base of
VERY CLEAN AIR
the cup with the other hand. At a dinner
SOLAR STORM ALARM
PARTICULATE MONITOR
with ASTA's board members and China's
UNKNOWN MONITOR
0
MONITOR MONITOR
RADON DETECTOR
minister of tourism in Taipei, Taiwan, I
BELT-PAK FDA LIST
SUNSCREEN SPRAYER
forgot to inform my board of directors
of the country's toasting custom. It
PLENTY OF EXERCISE
STRESS REGULATION MONITOR
proved particularly embarrassing because
one of ASTA's officials didn't drink.
Diet. The sun. Radon. It seems just about
information line. Our people will answer any
Gifts. Since gift giving is very impor-
every day there's a new cancer warning. No
questions you have about prevention or detec-
wonder people are getting a little crazy. But
tion. No one has more complete and up-to-
tant in other countries, make sure your
there is a simple way to take control of the
date information. We'll give you the truth.
delegates know they are likely to receive
situation. And your life.
The facts. The personal guidance to do
Call the American Cancer Society's toll-free
what's right.
gifts from their hosts. ASTA tells its
CALL 1.800.ACS.2345. WE'LL EASE YOUR MIND.
delegates to feel free to reciprocate with
small gifts like pens and letter openers.
AMERICAN
Business cards. Have your delegates
CANCER
SOCIETY
March 1992 / ASSOCIATION MANAGEMENT 109
Advertisement
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PBD is a full-service fulfillment house specializ-
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From our offices in Boston, Chapel Hill and
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planning, training, design processing, report-
two tax attorneys and a CPA,
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the book takes complicated
LOOKING FOR A NEW ADDRESS?
of our half-day workshops right after ASAE's
parts of the IRS instructions
Management & Meetings FORUM '92:
and presents them in a straight-
Cape Cod Community College is planning to
forward, understandable
establish a conference center on its campus in
Defining Survey Benefits
West Barnstable (CAPE COD) Massachusetts.
(March 12 & 13, AM)
manner.
Does your association require a headquarters
Defining Survey Requirements
with superior continuing education facilities in
(March 12 & 13, PM)
You get detailed guidelines of
a prime location? For further information, con-
the form on a section-by-section
tact President Richard Kraus at Cape Cod Com-
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basis plus examples illustrated
munity College, (508) 362-2131, Ext.300.
by a hypothetical association.
For more information
PUBLISHERS REPRESENTATIVES
Act now, and we'll send you a
FREE 990 form - straight from
"Supply & Demand" appears every
the IRS.
The Coppola Group
month. The deadline for classified ad
space is the 25th two months prior to
If you want to avoid IRS
the issue month. Please limit your de-
United States
Increase your U.S.
scription to approximately 50 words.
scrutiny and penalties order
and European
sales and catch the
Advertising rates are as follows:
your copy today.
International
wave of Europe
Publishers
1992 with the most
ASAE members
Regular price: $25 for mem-
Representatives
advanced rep
$225 (1x) $200 (6x) $175 (12x)
bers/$40 for nonmembers. FAX
company in the
Nonmembers
or mail this ad, with your
world. Find out the
$275 (1x) $250 (6x) $225 (12x)
business card or member
United States Offices:
difference. Call
number to: ASAE Publications
California, Georgia,
Raymond Coppola
Illinois, New York,
For more information, please contact:
(212) 678-4652.
Dept. HH2
1575 Eye St.
Massachusetts, and
ASAE
N.W.
Washington DC 20005.
Texas.
372 Central Park
1575 Eye Street, NW, Suite 1150
FAX: (202) 408-9634. Allow 2
West
Washington, DC 20005
European Offices:
weeks for book. Shipping &
New York, NY 10025
(202) 626-2827
England, France,
Suite 17A
taxes not included.
Germany, Holland,
(212) 678-4652
fax (202) 408-9635
and Italy.
Fax (212) 316-7641
110 ASSOCIATION MANAGEMENT March 1992
IXECUTIVESEARCH
MOVING?
DON'T LEAVE US BEHIND!
Please attach the latest address
label from your copyiof
Association Managemer|t, print
ositions available and positions
not-for-profit organizations desirable.
P
your new address, and mail this
wanted in associations are listed in
Graduate degree in business field required.
form to Association Management.
this column. The cost to advertise a
At least five years job-related experience.
Important: Allow 4-6 weeks
position is $70 for 50 words, and each
Send resumes to Sana Kanafani, Human
for delivery.
additional word costs $1. Position Wanted
Resource Manager, 10170 E. Mississippi
AFFIX LABEL
ads cost $50. Ads are not to exceed 130
Ave., Denver, CO 80231.
HERE
words, and ASSOCIATION MANAGEMENT re-
serves the right to edit ads to fit available
Positions Wanted
ASSOCIATION MANAGEMENT
CIRCULATION DEPARTMENT
space. Send ASAE box number replies to
1575 EYE STREET, NW
ASAE Executive Employment Services,
Executive Vice President/Government
WASHINGTON, DC 20005
1575 Eye St., N.W., Washington, DC 20005.
Relations Director. Certified Association
For information, call (202) 626-2750.
Executive seeks position as executive vice
NAME
president or government relations director.
Positions Available
Twelve years as executive vice president
ASSOCIATION NAME
for statewide association, responsible for
Executive Director. The National Associa-
education, annual meeting, newsletter,
ADDRESS
tion of Child Care Resource and Referral
regulatory and legislative representation,
Agencies seeks an executive director re-
and all financial oversight. Previously with
CITY
STATE
ZIP
sponsible for establishing and maintain-
GTE in various marketing and sales func-
ing the organization's office in Washing-
tions. Have supervised up to 11 people.
ton, D.C.; monitoring and implementing
Work with state and federal agencies like
the LRP; promoting NACCRRA as a lead-
the FCC, REA, PUC, and state and federal
ing voice for early childhood policy; pro-
legislators. MBA in management and mar-
INSIDE
asae
moting growth of the organization; and
keting. Salary negotiable; interested in
developing NACCRRA's capacity to pro-
relocating. Call (503) 371-8755.
vide technical support to its members.
Director of Insurance Products. Proven
(Continued from page 102)
Qualifications: five years of administrative
executive with 30 years experience in
Nycum, (202) 626-2821.
and program management in human ser-
designing, marketing, and implementing
To enhance ASAE's leadership role in
vice or business with public policy focus;
creative property, casualty, and employee
international affairs, the ASAE Board of
experience working with a membership
benefit programs for association and af-
Directors recently created the Interna-
organization with diverse constituencies
finity groups. Strong technical and com-
tional Committee-a 15-member advisory
and a "working" board; background in
munication skills. If you're interested in
group that directs policy, creates joint
child care and early education; master's
developing a viable insurance profit cen-
ventures with other organizations, and
degree or equivalent in a related field;
ter for your association, contact Robert J.
fosters ties with worldwide societies of
excellent communication skills; and vi-
Isacsen at (212) 704-5957, 909 Castlepoint
association executives. J. William Hudson,
sion, creativity, and high energy. Send
Terrace, Hoboken, NJ 07030.
president of the International Associa-
resume by March 22, 1992, to NACCRRA
tion of Refrigerated Waręhouses,
Search Committee, 1225 E. McMillan,
Bethesda, Maryland, is International
Cincinnati, OH 45206.
For More Information
Committee chair.
Director of Administrative Services. The
To kick off the ASAE Foundation's
Association of Operating Room Nurses
The ASAE Referral Service matches
new Futures Trust Campaign, 12 mem-
seeks a director of administrative services
qualified professionals with available
bers have joined forces to ensure a
to coordinate the activities of customer
positions in associations and their sub-
successful launch. Since January, they
service, meeting services, information sys-
sidiaries. For more information, call
have been busy telephoning their friends
tems, accounting/audit, finance, purchas-
(202) 626-2784. ASAE's Executive
and associates to encourage them to
ing, and property maintenance. Knowl-
Search Services provide specific assis-
invest in the future of association man-
edge of financial management, including
tance in screening and selecting key
agement. Proceeds will benefit the
investment strategies, cash flow manage-
staff. For more information on searches
foundation's future-oriented research
ment, program budgeting, and financial
and consulting, call (202) 626-2790.
projects. For information, call Sarah
analysis ratios is essential. Experience in
Varner, (202) 626-2830.
March 1992/ASSOCIATION MANAGEMENT 111
SERVICE salute
Declining Math Scores
Spur Association Teaching
D
eclining math and science scores
have sparked concern among some
industry leaders. To help students make
the grade, associations today are forming
partnerships with U.S. schools to improve
public education nationwide.
Competition motivates. The innova-
tive grass-roots program "MATH-
COUNTS" is motivating seventh and
eighth graders to sharpen their math
skills. Students compete first with other
students in their own schools and then in
local and state interschool competitions.
Competitions include individual and team
contests, and comprise written and oral
tests. Volunteers-parents, teachers, and
industry professionals-use MATHCOUNTS
materials designed by the National Coun-
cil of Teachers of Mathematics, Reston,
MATHCOUNTS is a national program that combines coaching, competition, and peer
Virginia, to coach the students.
recognition to help junior high school students develop math skills.
Each state chapter of the National So-
ciety of Professional Engineers, Alexan-
students basic engineering concepts. Stu-
Ongoing partnerships link dozens of
dria, Virginia, chooses four "mathletes"
dents have completed designs for model
professionals and state educators. In ob-
to vie for the MATHCOUNTS national
skyscrapers, bridges, stadiums, and cities.
servance of Michigan Science and Tech-
championship held each May in Wash-
The "Students Engaged in Engineer-
nology Month each April, for example,
ington, D.C. Sponsored by NSPE and five
ing (SEE)" mentoring program-now
technology firms invite students to in-
participating organizations, the competi-
adopted in 22 states by some 220 volun-
house tours exposing them to real-life
tion is designed to generate the same
teers-introduces primarily minority and
science careers. Young people also attend
excitement as school sporting events.
female students to opportunities in engi-
MTC technology briefings, invite guest
More than 3 million students in 13,000
neering. Through creative teaching and
speakers to the classroom, and enroll in
schools have participated since the 1983
field trips-including visits to project
internship programs. Volunteers serving
debut of the competition. Many school
sites-youngsters also participate in ac-
on MTC regional committees help schools
districts have adopted the MATH-
tivities using math and science skills. For
form "Quest Clubs" to carry out activities.
COUNTS materials into their permanent
information, call (202) 347-7474.
MTC offers free student memberships to
math curricula. For information, call
Easing technology know-how. The
reinforce the program. For information,
(703) 684-2831.
Michigan Technology Council (MTC), Ann
call (313) 763-9757.
AM
Securing a brighter future. In hopes
Arbor, brings students into close touch
of alleviating predicted shortages of engi-
with local high-technology firms. The
ASAE has a free "Associations Advance
neers, the American Consulting Engi-
"Michigan Science & Technology Quest"
America" mini-brochure called Asso-
neers Council, Washington, D.C., en-
project excites junior and senior high
ciation Education. To receive your copy,
courages engineers to make monthly
school youth to excel in science by showing
call (202) 626-2733.
visits to junior high schools to teach
them their future potential firsthand.
112 ASSOCIATION MANAGEMENT/March 1992
Disney
ADVERTISERS
(Continued from page 87)
"shoppers" who visit the company's vari-
ous attractions and rate the helpfulness
C
onvention bureaus, hotels, insurance companies, computer
and efficiency of its cast members. Cast-
hardware and software vendors, and other organizations that
member supervisors and upper manage-
ment then review all comments-both
want your business advertise in ASSOCIATION MANAGEMENT. It's
good and bad.
their commitment to serving the needs of associations.
Performance reviews. Most manage-
If you do business with a company or destination that is not advertis-
ment books say continual performance
ing in your magazine, please let us know and we'll give them a call.
reviews are better than one performance
The financial support of our advertisers is one reason we're able to
review a year. Walt Disney World also
bring you the high level of editorial you 've enjoyed in ASSOCIATION
believes a positive reinforcement system
must be in place. The resort presents
Management for 40-plus years.
awards for things like perfect attendance
Please thank these advertisers by telling them you saw their advertise-
and safety. But when warranted, construc-
ment in YOUR magazine-Association MANAGEMENT.
tive criticism balances praise.
Listening. Cast members are taught
-Judy Comeaux, CAE
that listening is often more important
Associate Publisher
than talking. Walt Disney World believes
Director of Advertising
that when visitors are upset, they want
(202) 626-2707
someone to listen, to feel someone cares.
What do you think? When a problem
arises and a Walt Disney World cast
member asks a supervisor for advice, he
or she likely hears, "How do you recom-
Acapulco Tourism
73-80
Maginnis & Associates
97-99
mend we solve this problem?" When
ASAE Services Corporation 107
Massachusetts Convention Center
supervisors provide all the answers, they
Austria Center Vienna
86
Authority
84-85
deny staff the chance to learn for them-
Boise Convention & Visitors
Monterey Conference Center
11,
selves. And upper management at Walt
Bureau
30
53-56
Disney World feels cast members come in
Broadmoor Resort
70
Montreal Convention & Tourism
contact with these situations more regu-
Cloister Resort
52
Bureau
Cover 2
larly and are in a position to offer
Crown Center Redevelopment
Morant Data Company
29
suggestions.
Err in favor of the guest. That's a big
Corporation
33
MWM Corporation
46
part of Walt Disney World's philosophy.
Detroit Convention & Visitors
Opryland Hotel
38-39
Err in favor of the guest if you are unsure.
Bureau
Cover 3
Princess Acapulco
The bad experiences. Finally, Walt
Fairfax County Convention &
Rhode Island Convention
Disney World cast members note every
Visitors Bureau
102
Center
12-13
frustrating experience they encounter
Gatlinburg Chamber of
San Antonio Convention & Visitors
with another person or company to make
Commerce
69
Bureau
Cover 4
sure they don't do the same thing to
Greenbrier Resort
6
Seabury & Smith
1,5,48
someone else. The reasoning: If you
Harvey's Lake Tahoe
62
Seattle King County Convention &
don't find a weak spot, someone else will
Hilton/New Orleans
35-37
Visitors Bureau
63
find it for you.
Hilton/Washington
2
Sonesta Sanibel Harbor
21
Walt Disney World's 20th anniversary
Jackson Convention & Visitors
Sugar Bay Plantation Resort
101
celebration was a wonderful experience.
61
Staff went out of their way to make each
Bureau
Tampa/Hillsborough Convention &
person feel welcome and important. The
JZA, Inc.
10
Visitors Authority
23
bottom line: Those in attendance came
Las Vegas Convention & Visitors
Tourism Canada
16-19
away feeling good. And that's how we
Authority
31
U.S. Air
88
want our members to feel when they
Loews Ventana Canyon
47
Washington CVA
15
interact with us.
AM
Los Angeles Convention & Visitors
Washington Convention Center
22
Bureau
8-9
Wohlers Insurance
103
Lorri Lee McGough is ASAE department
manager of public relations.
March 1992 / ASSOCIATION MANAGEMENT 113
good ideas
BY MELANIE KLOOZ
Work-at-Home Contracts
work-at-home contract is a great
A
Staff and supervisor make the most
way to maintain your depart-
mental work level while a staff
member is on medical leave. At the
of medical leave.
National Association of College Stores
checked. Financial audits can be
(NACS), Oberlin, Ohio, we use contracts
performed. Even meetings can be
to augment paid medical leave for staff
held on conference calls. Develop
members following maternity or surgery.
a contract based on the amount of
Effort. Work-at-home contracting
time your employee will be away
does require extra effort from everyone.
and what projects need to be com-
Chores we've accommodated include
THUR
FRI
pleted.
traveling to and from the home of the
TUE
2
Payment. Contracts for exempt
person on leave; lugging boxes of files
MON
4
positions are straightforward, since
or personal computers; transferring and
3½
3
the personnel are salaried. Con-
4
printing from disks; calling to check in
1
2
3
tracting with nonexempt employ-
with the person; and sending on mail.
2
1
ees paid hourly is more difficult.
On the other hand, it's rewarding and
4
3
You've trusted the employee to
fun to bring over pizza for a lunch
3
2
come in every day and perform-
meeting and play with the new baby or
now you should trust the employee
sign the cast. We keep the work-at-
to accomplish the tasks at home
home person informed about everyday
and log time honestly.
work at the office, and when he or she
You may want to contract for a
returns, there is a very short readjust-
few hours daily or a weekly total,
ment period, if any.
and adjust pay accordingly. If the
The contract. Include effective date,
goals are realistic and communi-
estimated date the staff person will re-
K.
cation between you and the staff
turn to work, a list of projects to be
member is frequent, the work will
accomplished during that time, and the
uled, as with pregnancy, negotiate the
get done. Have him or her log hours on
manager's and employee's signatures.
contract well in advance. You won't always
time sheets. The backup, or proof, will
For each project in the contract, note
have that luxury; you may want to consider
be the accomplishment of the goal.
a time line, specific steps to accomplish,
now what work might be done at home.
Work-at-home contracts have been
when each step will be completed, and
Type of work. Most positions can lend
very successful at NACS. They are excel-
when and how you will meet to check
themselves to a work-at-home contract if
lent management tools to accomplish
progress. Your staffer might write down
you put some creative thought into what
work while boosting morale by acknowl-
a goal of 50 phone calls per week on
can be done off-site. Work should be project-
edging the worth of the individual-it
one project. He or she would document
based, with a measurable outcome. We have
feels good to know your work is impor-
each call and its duration and offer the
used work-at-home contracts for writers,
tant enough to have you keep doing it
phone bill as evidence. Longer-term
telephone sales people, secretaries, ac-
while on leave. Employees become more
projects may require a weekly phone call
counting staff, and others. We've sent
loyal and willing to go the extra mile
or written report to track progress. All
home modems, personal computers, and
when management demonstrates its will-
goals should be realistic and measur-
fax machines to accommodate work. In an
ingness to be flexible.
able-the staff member should be well
employee's off-site "office," files can be
enough and have the time to accom-
updated. Data can be put on disks. Orien-
Melanie Klooz is director of human resources
plish the projects.
tation programs can be planned. Articles
of the National Association of College Stores,
When the medical leave is sched-
can be written. Salary figures can be
Oberlin, Ohio.
114 ASSOCIATION MANAGEMENT March 1992
ILLUSTRATION: G. BRIAN KARAS
better meeting place makes
for better meetings.
Cobo Center in Detroit is
designed to be as accommodating
to its guests as any first-class hotel.
In addition to its main exhibit halls,
Cobo offers an elegant setting for
social gatherings of any scale.
The facility's majestic glass and
granite atrium welcomes visitors
with an open panorama of the city
skyline. The riverfront ballroom
offers a gracious view of the city and
neighboring Windsor, Canada. And
our catering services can meet any
challenge, and cover every minute
detail, from fun theme parties to
lavish formal dinners.
Call Tom King at the MDCVB
for the complete story on metro-
politan Detroit and Cobo hospitality.
His number is 1-800-CALL-DTW.
DETROIT
The Meeting Place That's A Marketplace
ACTUAL SCALE:
5¢ = 1 Net Sq. Ft.
Meeting in San Antonio's new Alamo-
size city containing a total of 17,000 hotel
dome doesn't require a budget built on a
rooms; 6,657 of those are downtown. They
grand scale. In fact, our low pre-opening
range from modest to luxurious. So there's
rate comes in an amazingly scaled-down
something to fit everybody's wallet.
size: only 5¢ per net sq. ft. That's much
Even better, the Alamo, the River
less than you'd pay in other major U.S.
Walk, and the Convention Center are a
cities. So lock in this rate now-before the
mere stroll away. So you'll save both time
Alamodome opens in spring, 1993.
and money when it comes to ground
Of course, model meetings are
transportation.
built on much more than price alone.
San Antonio
Come. Meet in San Antonio's
That's why all 160,000 sq. ft. of our
Alamodome. The price is built on a
Alamodome holds everything from the
The best time. Every time. SM
very human scale. The pieces are guar-
largest to the smallest group. And, it
San Antonio Convention & Visitors Bureau,
anteed to fit your requirements. And
comes complete with a colorful, life-
P.O. Box 2277, San Antonio, TX 78298,
it's remarkably easy to assemble.
512/270-8700. Call our Assembly Line at
1-800-447-3372. Fax 512/270-8782.
ATTACHMENT 5
ASAE's
Management & Meetings
FORUM '92
March 8-11, 1992
Washington, DC Convention Center
Final
Program
asae
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
Don't Miss These Special Activities at the FORUM!
(All events are held at the DC Convention Center unless otherwise indicated in schedule.)
Sunday, March 8
Publick Table at Gadsby's Tavern
this partnerships focus than a session on
7:30 - 10:30 pm
Washington Highlights Tour
partnerships between government and
Sample a variety of tavern fare at this
industry? The Associations Advance
9:30 am - 2:45 pm
historic inn visited by the first five presi-
America Awards will also be presented.
Visit some of the Washington area's most
dents. Eat hearty and enjoy the entertain-
famous sights, including charming Old
ment and camaraderie. Tickets can be
Town Alexandria and the recently
purchased at the ASAE Registration Desk.
Plus, you won't want to
completed National Cathedral. Tickets
available at the WashingtonInc Desk in
miss these innovative
the Convention Center's 9th Street Lobby.
Tuesday, March 10
Spotlight On Personal Develop-
program highlights:
Power Breakfasts: Learn From the
ment-The Focus is On You!!
Leaders
Creative New Idea Pavilions -
3:00 4:45 pm
7:15 8:15 am
Stop by the Exhibit Hall
Choose from five sessions that focus on
Another chance to start your day with
Hear 5 ideas in 15 minutes scheduled
your personal and professional develop-
breakfast and interesting conversation. A
periodically during show hours, as
ment. See page 16 for complete session
great way to make new contacts.
association executives and exhibitors
descriptions.
2nd General Session
share their knowledge in a lively format.
Gala Opening Party: Air &
See page 14 for complete schedule and
Space Museum
Changing Demographics and the
topics.
7:30 - 10:00 pm
Meetings Industry
Stop by the Showcases on
The most popular museum in the world
11:45 am - 12:45 pm
Monday and Tuesday
is the site of this fantastic evening, open
Maximize the impact of your bottom line
"Steal" dozens of ready-made ideas that
exclusively to ASAE attendees. Enjoy
with better information. Peter Francese,
have worked for others. Computer
savory buffets, spectacular IMAX films,
founder of AMERICAN DEMOGRAPHICS
technology, convention production, new
and lively entertainment. Don't miss it!
Magazine, will share interesting statistics
speakers and creative marketing cam-
and strategies.
paigns. See page 12 for the complete
Monday, March 9
Salads & Solutions: Building
schedule.
Partnerships Over Lunch
CEO Forum - Sessions through-
Power Breakfasts: Learn From
1:00 - 2:15 pm
out the meeting for CEOS ONLY
the Leaders
Toss around some good ideas with your
See page 10 for the complete agenda.
7:30 8:30 am
colleagues over a special networking lunch.
High-level, thought- provoking program-
Start your day with breakfast and
See page 34 for details.
ming featuring experts on critical CEO
stimulating conversation. Recognized
Partnerships On Parade: An
issues.
experts from industry and management
Evening of Exhibitor Appreciation
About Networking
will share experiences in roundtable
& Entertainment Starring Tanya
settings for 8.
Tucker
Conference attendees have told us over
Opening General Session
6:45 - 10:00 pm
and over that networking is one of the
Celebrate the Power of Partner-
Reception and Dinner - Renaissance
most important benefits of attending an
Techworld - 6:45 - 8:30 pm
ASAE meeting. The opportunity to
ships
Performance by Tanya Tucker, Country
discuss and debate issues, make contacts
8:45 - 10:30 am
Music Association's 1991 Female Vocalist of
and share information is invaluable. You
With an expert panel of leaders, explore
the Year - Grand Hyatt - 9:00 - 10:00 pm
are encouraged to use the following
the professional relationships that bind us
special times to build partnerships with
together. Charles Ogletree, Harvard law
your colleagues on issues you face:
professor and PBS Series host will lead
Wednesday, March 11
Sunday, 6:00 - 7:15 pm, Networking
this lively interchange. Award recipients,
including the first class of Associate
Choose from four Plenary Sessions
Receptions (divided by meeting size, staff
on Hot Topics
size and functional area)
Member Fellows, will also be recognized.
9:00 - 10:30 am & 10:45 - 12:15 pm
Monday, 7:30 - 8:30 am, Power Breakfasts
If you're not committed Monday
Why Good Execs Get Fired, Marketing in a
Monday, 5:30 - 6:30 pm, Bull and Beer
evening, choose from
Rapidly Changing World, CLC Open
Idea Exchanges
Monuments By Moonlight
FORUM, and Managing Quality in a Service
Tuesday, 7:15 - 8:15 am, Power
7:30 - 10:30 pm
Breakfasts
Organization. See page 38 for session
An experienced WashingtonInc guide
descriptions.
Tuesday, 1:00 - 2:15 pm, Salads and
will be on your chartered coach to narrate
Solutions Luncheon
Closing General Session:
a leisurely tour of historical Washington
Partnerships Between Government,
monuments, beautifully lit for nighttime
Associations and Industry
viewing. A special dessert reception at
2:45 - 4:00 pm
the Capitol will top off the evening.
President George Bush has been invited to
Tickets can be purchased at the ASAE
bring a suitable close to our Power of
Registration Desk.
Partnerships theme. What better ending to
ASAE wishes to express thanks to
the following individuals and
companies for their contributions:
The FORUM Advisory Committee:
Raymond J. Hall, Sr., Chairman
able of
Joan L. Eisenstodt, Vice Chairman
Air & Space Museum
Susan Beaudette
202/357-1300
Contents
American Airlines
Eugene E. Rondeau
817/967-2789
B&B Washington's Caterer
Stevan D. Werlinich
202/829-8640
ASAE Board of Directors
46
The Convention Store, Inc.
Elaine Curl
Award Recipients
41
410/956-0001
Hargrove, Inc.
Board & Committee Meetings
8
Chris Hargrove
CEO Programs
10
301/459-1400
Holiday Inn Crowne Plaza
Daily Schedule
Jim King
202/737-2200
Sunday
15
Hyatt Hotels & Resorts
Monday
18
Warren Breaux
Tuesday
27
202/682-2800
Grand Hyatt
Wednesday
38
Kevin Kelley
Exposition
14
202/582-1234
Laser's Edge
Exhibitors Advisory Committee
48
Michael Goldberg
703/243-7766
FORUM Advisory Committee
47
W.F. Morneau & Associates
General Information/ASAE Extras
42
William F. Morneau
416/445-2700
General Sessions
18, 33, 40
Opryland USA Lodging Group
Idea Pavilions in Exhibit Hall
14
Michael J. Dimond
1-800/634-7711
Networking Receptions
17
Projection, Inc.
Nancy DeBrosse
Power Breakfasts
18, 27
703/836-3300
Registration Information
2
Ray Bloch Productions, Inc.
Steve Marks
Salads & Solutions
34
202/347-1010
Schedule-at-a-Glance
4
Renaissance Techworld
Mark Gruzin
Showcases
12
202/898-9000
WashingtonInc.
Social Events
17, 26, 37
Barbara Boggs
202/828-7000
Spouse/Guest Program
44
Washington Conv. & Visitors Assn.
Dan Mobley
202/789-7000
Monday's Bull & Beer refreshments
sponsored by:
Snack Food Association and Beer Institute
1
egistr tion Inform tion
Badge Identification
housed rather than the ASAE
Registration Desk, except in
ASAE Convention badges have color
emergency situations.
strips to assist attendees in identifying
an individual's affiliation:
Washington Highlights
Association Executive:
Blue
Tour
Exhibitor - Full Registrant: Green
Sunday, March 8, 9:30 am - 2:45 pm.
Exhibitor - Badge Only:
Yellow
Interested sightseers may sign up at
Spouse/Guest:
Red
the ASAE Registration Desk on Satur-
day, March 7, 9:00 am - 5:00 pm on a
Wear your badge at all times during
space available basis. Attendees who
the FORUM. It is your only passport
signed up in advance will find their
to the general sessions, the exposition,
tickets in their Registration Kit. $48
and the educational sessions. Along
includes lunch. Buses will leave from
with tickets, your badge will admit
the 9th Street entrance of the Conven-
you to all social events.
tion Center.
Wear your badge on your right side.
ASAE Association
When people shake hands, eyes
Suggested Dress
normally fall at shoulder level on the
Regular business attire is appropriate
Executive and Exhibitor
right side of the individual being
during the day, as dressy as you like
Registration takes place
greeted.
for evening events. Tuesday evening
ASAE Convention Hotels
dress "down home and country" if you
in the Lobby of the
wish.
Grand Hyatt Washington
Washington Convention
(202) 582-1234
On Site Business Services
Available
Center. Hours are listed
Holiday Inn Crown Plaza at Metro Center
(202) 737-2200
SACK SITTERS will provide a combi-
below.
Renaissance Techworld
nation of services at the FORUM:
(202) 898-9000
PACKAGING SERVICE including
Hotels housing attendees
boxes, mailing tubes and padded
are conveniently located
envelopes. Items will be packed for
Association Executive
next to the Washington,
sending or taking.
Registration Hours
DC Convention Center.
Outbound SHIPPING through UPS/
The Grand Hyatt and
FedEx both during/after show.
Saturday, March 7
12:00 noon - 5:00 pm
Renaissance Techworld
FAX services, both sending and
Sunday, March 8
7:30 am - 7:30 pm
are across the street from
receiving. The FAX number will be
Monday, March 9
7:00 am - 7:00 pm
the Convention Center.
available at SACK SITTERS.
Tuesday, March 10
7:00 am - 7:00 pm
The Holiday Inn Crowne
PHOTOCOPYING from 25 cents for
Plaza is one block away.
Wednesday, March 11
7:00 am - 4:00 pm
1 copy to 10 cents for 50 or more.
Exhibitor Registration Hours
Message Center
The SACK SITTER booth will be
Incoming messages for
located in the ASAE Registration Area.
Saturday, March 7
8:00 am - 5:00 pm
convention attendees will
SACK SITTER hours will be 7:30 am -
Sunday, March 8
7:30 am - 7:30 pm
be received at the ASAE
6:00 pm on Monday, March 9 and
Monday, March 9
Registration Desk at the
Tuesday, March 10 and 7:30 am - 4:00
7:00 am - 7:00 pm
7:00 am - 7:00 pm
Washington Convention
pm on Wednesday, March 11.
Tuesday, March 10
Center during registration
Wednesday, March 11
7:00 am - 2:30 pm
hours. Messages will be
posted on a designated
message board. You are
encouraged to check the message board
frequently throughout the meeting.
Potential callers should be encouraged
to call at the hotel where you are
2
All Social Events except Monuments by Moonlight &
Gadsby's Tavern are included in the registration fee
Help ASAE Run a Greener
for ASAE attendees. Indulge in "out of
Convention!
this world" buffets and experience
Registrants who signed up for
IMAX films.
The Washington Convention Center
Monuments by Moonlight and
will have bins available throughout the
Free parking is available at Air & Space, 4th
Gadsby's in advance may pick
Center for recycling paper products.
Street SW, garage entrance between
up tickets at the ASAE Registra-
Help our environment by putting your
Independence Avenue & Jefferson Drive.
tion Desk. Tickets will be avail-
papers in the proper bins.
Buses will shuttle from the Grand Hyatt
able for those wishing to sign up
(10th Street entrance) and Renaissance
on-site on a space available basis
Please return any unwanted badges
Techworld (K Street entrance) starting at
also at the ASAE Registration
and portfolios to the ASAE registration
7:15 pm. Shuttles back to the hotel will be
Desk.
desk for recycling at the end of the
convention.
available on a continuous basis during the
evening. Registrants at the Holiday Inn
Food For the Needy
Crowne Plaza should use the Hyatt shuttle
on 10th Street.
Exhibitor Appreciation
ASAE is pleased to be assisting the
Tickets are available for non-registered
Night:
homeless community of Washington
by donating all leftover food from
spouses/guests or association executives
A Country Evening with
convention activities to the D.C.
at the ASAE registration desk for $25.
Registered attendees are FREE.
Tanya Tucker
Central Kitchen.
Spouse/Guest Hospitality
Optional Events: Monday, March 9
(Ticket Exchange Required)
Center and Tour Tickets
7:30 - 10:30 pm
Tuesday, March 10, 6:45 - 10pm
6:45 - 8:30 pm - Dinner, Grand &
The ASAE Spouse/Guest Hospitality
Monuments by Moonlight
Renaissance Ballrooms, Renaissance
Center is in the Renwick & Bullfinch
An experienced WashingtonInc guide
Techworld
Rooms, Level 3B at the Grand Hyatt.
will be on your chartered coach to
9:00 - 10:00 pm - Concert, Indepen-
Tickets for Spouse/Guest Tours are
narrate a tour of Washington monu-
dence Ballroom, Grand Hyatt
available at the Hospitality Center
ments, beautifully lit for nighttime
Enjoy a down home country evening
beginning Sunday, March 8 at 12:00
viewing.
starting with a delicious dinner at the
noon. You must obtain your tickets
Upon arriving at the Capitol, enjoy a
Renaissance Techworld. Then on to a
by 4:00 pm on Sunday, March 8.
VIP tour, seeing the "nooks and
concert with The Country Music
Those individuals not registered for
crannies" of the Capitol. You will enjoy
Association's 1991 Female Vocalist of
the spouse program can purchase tour
a dessert reception in a Congressional
the Year, Tanya Tucker! The concert
tickets in the Hospitality Center on a
hearing room. $48 per person
takes place in the Independence
space available basis.
Buses will leave at 7:30 pm from the
Ballroom of the Grand Hyatt (a one-
Tickets will be available on a space
Renaissance Techworld K St. entrance and
block walk).
available basis at the Hospitality
the Grand Hyatt 10th St. entrance. Attend-
Tickets for non-registered spouses/
Center on the day of the tours during
ees staying at Holiday Inn Crowne Plaza
guests for the dinner/concert package
the following times:
will cross 10th Street to catch the bus at the
are available at ASAE registration desk
Monday, March 9, 8:30 - 9:15 am,
Grand Hyatt.
for $45. There is no fee for the concert.
Tuesday, March 10, 7:30 - 8:15 am and
Wednesday, March 11, 8:30 - 9:15 am.
Publick Table at Gadsby's
Pre-registered attendees will find a
Tavern
voucher in their kits to exchange for a
The Hospitality Lounge will be closed
ticket to this function. Voucher
during tour hours. Registered spouses
Spend an evening back in George
exchange must be completed by
& guests may take advantage of all
Washington's time at the famous and
Monday, March 9 at 3:00 pm.
convention sessions and activities.
enjoyable Publick Table at Gadsby's
Tavern, an historic inn in Old Town
There is no extra charge for registered
Social Events
attendees.
Alexandria.
Opening Party: Air &
Eat hearty and enjoy the entertainment
Space Museum
and camaraderie. $48.00 per person
Buses will leave at 7:30 pm from the
Sunday, March 8, 7:30 - 10:00 pm
Renaissance Techworld K St. entrance and
This museum ranks among the world's
the Grand Hyatt 10th St. entrance.
most popular. Attend a spectacular
Attendees staying at Holiday Inn Crowne
party in the museum, open exclusively
Plaza will cross 10th Street to catch the
bus at the Grand Hyatt.
3
S
chedule
All events are located
at the Washington, DC
at a Glance
Convention Center
unless otherwise noted.
See pages 8-9 for
Board & Committee
Meetings.
See pages 44-45 for
Spouse/Guest Program
Page numbers follow event titles.
Sunday, March 8
8:00 9:15 am
Interdenominational Service, Burnham. 3B, Hyatt, p 15
9:00 5:00 pm
Convention Center Training Program, Room 3
9:00 am - 5:00 pm
Certificate Programs
Communications: Essentials of Publishing, Farragut Sq/Lafayette Pk, 5B, Hyatt
Convention Management: Site Selection/Managing Logistics, Rm 32
Education: Educational Program Planning, Room 21
Finance & Administration: Accounting & Reporting for Non-profit Associations, Conference Theatre, 1B, Hyatt
General Management: Art of Managing in an Association Environment, Kalorama Cr/McPherson Sq, 5B, Hyatt
Membership Marketing: Communicating Membership Marketing Issues, Constitution C/D/E, 3B, Hyatt
9:30 am - 2:45 pm
Washington Highlights Tour, Buses depart from the Convention Center, p 15
1:00 2:45 pm
All About the Forum, Rooms 4 & 5, p 16
3:00 4:45 pm
Spotlight on Personal Development
Managing Transitions, Rooms 1 & 2, p 16
Self Worth = Productivity, Rooms 23 & 24, p 16
An Ethical Approach to Time Management, Room 22, p 16
Is There Life During A Career in the Meetings Industry?, Room 20, p 16
CEO Forum: Organizing the SuperLearner, Renaissance B/R East, Techworld, p 16
5:00 6:00 pm
Exhibitor Orientation, Rooms 10, 11, 12, p 17
6:00 6:30 pm
Press Briefing, Room 6, Techworld
6:00 7:15 pm
Networking Receptions, Techworld, See p 17
7:30 10:00 pm
Opening Party - Air & Space Museum, p 17
4
All events are at the Convention Center unless otherwise noted.
Page numbers follow event titles.
Monday, March 9
7:30 - 8:30 am
Power Breakfasts, Burnham & Latrobe, 3B, Hyatt, 18
8:45 - 10:30 am
Opening General Session, Hall C, p 18
9:00 am - 5:30 pm
Certificate Programs
Communication: Public/Media Relations, Farragut Sq/Lafayette Pk, 5B, Hyatt
Convention Management: Audiovisual/Food & Beverage, Rm 32
Education: Program Development & Management, Room 21
Finance & Administration: Effective Financial Management Techniques, Independence B/C/D/E, 5B, Hyatt
General Management: Managing Self, Kalorama Cr/McPherson Sq, 5B, Hyatt
Membership Marketing: Methods & Techniques for Membership Development, Constitution C/D/E, 3B, Hyatt
9:00 am - 5:30 pm
Full Day Seminars - Renaissance Techworld
CEO Symposium, Grand B/R North; Unlocking the Power of the Strategic Plan, Grand B/R Central
10:30 am - 2:00 pm
Lunch & Idea Pavilions in Exhibit Hall, Hall B, p 19
2:15 - 3:45 pm
Concurrent Education Sessions
Taking the Laptop with You, Rm 22, p 20
Both Sides on Hotel Contracts, Rms 13 & 14, p 21
Self Worth = Productivity (repeat), Rms 23 & 24, p 20
SuperLearning, Rm 27, p 21
Effective Design for Promotion Brochures, Rms 10 & 11, p 20
A Successful Audio Conference, Rms 25 & 26, p 21
CEO Forum: Exercising Leadership, Ren B/R East, Techworld, p 20
Managing the Skeletons, Rms 1 & 2, p 21
CEO Forum: Making a Difference, Ren B/R West A, Techworld, p 20
Earning the CAE, Rm 28, p 21
Is There Life During.. (repeat), Rm 20, p 20
Creating Quality Leadership, Rm 29, p 22
Exposition Promotion, Rm 34, p 20
Programming for a "New" World, Rm 15, p 22
Key Trends in the Hosp. Indus., Rms 4 & 5, p 21
Managing Your Career, Rm 36, p 22
2:15 - 5:30 pm
Convention Center Training Program, Rm 3
2:15 - 5:30 pm
Showcases: Convention Production, Rm 31; Promotion Campaign, Rm 37; Technology, Rm 33, p 22
2:30 - 5:30 pm
Showcase: Convention Speakers, Rm 30, p 22
4:00 - 5:30 pm
Concurrent Education Sessions
An Ethical Approach to Time Mgmt (repeat), Rms 23 & 24, p 23
Conv & Expo: 30 Ideas in 90 Minutes, See p 24
CEO Forum: Making a Difference (repeat), Ren B/R West A,
Influence & Negotiation Skills, Rms 1 & 2, p 24
Techworld, p 23
Educ: 30 Ideas in 90 Minutes, Rms 4 & 5, p 24
CEO Forum: The Think Tank, Ren B/R East, Techworld, p 23
The Art of Negotiation, Rm 29, p 25
Hotel Yield Management, Rms 10 & 11, p 23
ADA: Impact on Cert. Programs, Rm 34, p 25
Recycling Program, Room 12, p 23
Managing Your Career (repeat), Rm 36, p 25
Motivate & Retain Personnel, Rm 27, p 23
5:30 - 6:30 pm
Future Leaders Alumni Reception, Roosevelt & Wilson, 3B, Hyatt
5:30 - 6:30 pm
Bull & Beer Idea Exchanges, 2nd Floor Atrium, p 25
5:30 - 6:30 pm
ASAE Orientation, Renaissance B/R West B, Renaissance Techworld, p 25
7:00 pm - Continuing
Open Evening for Exhibitor Entertaining
7:30 - 10:30 pm
Publick Table at Gadsby's Tavern - or -Monuments by Moonlight Tour (Optional
Events), p 26
5
All events are at the Convention Center unless otherwise noted.
Page numbers follow event titles.
Tuesday, March 10
7:15 - 8:15 am
Power Breakfasts, Burnham & Latrobe, 3B, Hyatt, p 27
8:30 - 4:00 pm
Convention Center Training Program, Room 3
8:30 am - 5:00 pm
Certificate Programs
Communication: Effective Publication Design, Farragut Sq/Lafayette Pk, 5B, Hyatt
Convention Management: Convention Program Design, Rm 32
Education: Winning Strategies for Marketing, Rm 21
Finance & Administration: Hiring & Retaining Competent Staff, Independence B/C/D/E, 5B, Hyatt
General Management: Initiating & Managing Change, Kalorama Cr/McPherson Sq, 5B, Hyatt
Membership Marketing: Membership Retention, Constitution C/D/E, 3B, Hyatt
8:30 am - 5:00 pm
Full Day Seminars Renaissance Techworld
CEO Symposium, Grand B/R North
Unlocking the Power of the Strategic Plan, Grand B/R Central
Total Quality Management, Renaissance B/R West B
8:30 - 11:30 am
Showcases: Convention Production, Rm 31; Promotion Campaign, Rm 37; Technology, Rm 33;
Convention Speakers, Rm 30, p 30
8:30 - 10:00 am
Concurrent Education Sessions
ASAE Government Relations Issues/Meeting Industry
Budgeting for Success, Rm 22, p 28
Roundtable, Rm 16, Techworld, p 27
Post-Convention Meeting
Working with Volunteers to Plan a Major Mtg, Rm 13, p 27
with Hotels, Rm 23 & 24, p 29
Marketing Approach to Conv. Promotion, Rms 10 & 11, p 27
Barrier-Free Meetings, Rm 34, p 29
Trends in the Expositions Industry, Rms 4 & 5, p 28
Hotel's Perspective on Contract
CEO Forum: Brain Power, Ren B/R East, Techworld, p 28
Negotiation, Rm 20, p 29
Run Better Staff Meetings, Rm 14, p 28
Overseas Logistics Checklist, Rms 25 & 26, p 29
Board of Directors Meeting, Rm 15, p 28
Certification Programs, Rm 27, p 30
Sexual Harassment in the Workplace, Rm 12, p 28
Hiring Quality Speakers, Rm 28, p 30
CMP Designation, Rm 36, p 28
Needs Assessment Techniques, Rms 1 & 2, p 30
10:15- 11:30 am
Concurrent Education Sessions
Needs Assessment Techniques (cont'd), Rms 1 & 2, p 30
ASAE/ACOM Partners, Rms 10 & 11, p 32
Budgeting for Success, (repeat), Rm 22, p 31
Role of Host Committee, Rm 13, p 32
CEO Forum: Manager? Leader? or Both, Ren B/R East, Techworld, p 31
Good Staff Teamwork, Rm 27, p 32
CEO Forum: Vision into Reality, Ren B/R West A, Techworld, p 31
Negotiating Tips, Rms 23 & 24, p 32
Run Better Staff Meetings, (repeat), Rm 14, p 31
Learning Techniques, Rms 25 & 26, p 32
Building Member/Customer Loyalty, Rm 15, p 31
Career Development, Rms 4 & 5, p 33
Dealing with Difficult Employees, Rm 12, p 31
Pairing Wine & Food, Rm 29, p 33
Hands-on Negotiating Workshop, Rm 20, p 31
11:45 a.m. - 12:45 pm
2nd General Session: Demographics, Hall C, p 33
1:00 - 2:15 pm
Salads and Solutions - Building Partnerships Over Lunch, Hall A, p 34
2:30 - 4:00 pm
Concurrent Education Sessions
Mtg. Plng. Breakthroughs & Bombshells (Fellows), Rms 10/11/12, p 34
Keeping Those Balls in the Air, Rm 13, p 35
Convention Crisis Plan, Rm 28, p 34
Mktg Your Hotel in a Down Economy,
CEO Forum: Heal a Split Board, Ren B/R East, Techworld, p 34
Rms 14&15, p 35
CEO Forum: EC'92, Ren B/R West A, Techworld, p 34
Industry Ethics, Rm 22, p 36
Your Organization's Technology Needs, Rm 34, p 35
Flexible Work Schedules, Rms 4 & 5, p 36
Pairing Wine & Food, (repeat), Rm 29, p 35
Workplace of the 90s, Rms 25 & 26, p 36
Needs Assèssment, Part 3, Rms 1 & 2, p 35
Team Building, Rm 20, p 36
The Boomers are Coming!, Rm 36, p 35
Food, Glorious Food, Rm 27, p 36
6
All events are at the Convention Center unless otherwise noted.
Page numbers follow event titles.
Tuesday, March 10 (cont)
2:30 - 4:00 pm
Showcases: Convention Production, Rm 31; Promotion Campaign, Rm 37; Technology, Rm 33;
Convention Speakers, Rm 30, p 36
4:00 - 6:30 pm
Exhibit Hall /Idea Pavilions/Cocktails, Hall B, p. 37
6:45 - 10:00 pm
Exhibitor Appreciation & Entertainment - Tanya Tucker, Country Music Association's
1991 Female Vocalist of the Year:
Dinner - Grand & Renaissance B/R, Techworld, 6:45 - 8:30 pm
Concert - Independence B/R, 5B, Hyatt, 9:00 - 10:00 pm
TANYA DON'T TUCKER!
W
ednesday, March 11
7:30 - 8:45 am
Government Relations Education Fund Congressional Breakfast, Ren B/R West A, Renaissance Techworld, p 38
9:00 am - 5:00 pm
Certificate Programs
Communication: Writing & Editing, Farragut Sq/Lafayette Pk, 5B, Hyatt
Convention Management: Strategies for Marketing & Budgeting, Rm 32
Education: Financial Planning, Rm 21
Finance & Administration: Automated Information Systems, Conference Theatre, 1B, Hyatt
General Management: Managing Groups, Kalorama Cr/McPherson Sq, 5B, Hyatt
Membership Marketing: Computers & Market Research, Independence F/G/H/I, 5B, Hyatt
9:00 - 10:30 am
Plenary Sessions, p 38
Why Do Good Execs Get Fired?, Rms 13, 14 &15
Marketing in a Rapidly Changing World, Rm 31
CLC Open Forum, Rm 30
Managing Quality in a Service Organization, Rms 10,11,12
10:45 am - 12:15 pm
Plenary Sessions (repeat), p 39
11:30 am - 12:30 pm
Government Relations Education Fund Congressional Speaker Series (The Hon. Dan Rostenkowski), Rm 33, p. 39
12:30 - 2:30 pm
Lunch/Idea Pavilions in Exhibit Hall, Hall B, p 39
2:45 4:00 pm
Closing General Session: President George Bush (invited), Hall C, p 40
Thursday, March 12
9:00 am - 1:00 pm
Certificate Programs
Communication: Managing PR/Communications, Farragut Sq/Lafayette Pk, 5B, Hyatt
Convention Management: Creative Special Events, Rm 32
Education: Program Evaluation, Rm 21
Finance & Administration: Managing the Administration Function, Conference Theatre, 1B, Hyatt
General Management: Managing Individuals, Kalorama Cr/McPherson Sq, 5B, Hyatt
Membership Marketing: Managing the Membership Function, Constitution A, 3B, Hyatt
7
D
oard & Committee
Meetings
Sunday, March 8
9:00 am - 4:00 pm
Membership Marketing Section
Council
7:30 9:30 am
Room 16, Renaissance Techworld
International Committee
Room 4, Renaissance Techworld
9:00 am - 4:00 pm
Communication Section Council
8:30 am - 2:00 pm
Room 3, Renaissance Techworld
Conventions & Expositions Section
Council
10:00 - 11:30 am
Saturday, March 7
Rooms 10 & 11, Renaissance Techworld
Management & Meetings FORUM
Advisory Committee
8:30 am - 2:45 pm
Room 5, Renaissance Techworld
8:00 10:00 am
Allied Societies Council
Renaissance Ballroom West A&B,
10:00 am - 12:00 Noon
Executive Committee Meeting
Renaissance Techworld
Wilson Room, 3B, Grand Hyatt
Legal Section Council
Room 15, Renaissance Techworld
8:30 am - 3:00 pm
9:00 am - 5:00 pm
Education Section Council
10:00 am - - 2:45 pm
CMP Board Meeting
Room 2, Renaissance Techworld
Room 5, Renaissance Techworld
Membership Development
Committee
9:00 am - 12:00 Noon
10:00 am - 5:00 pm
Room 14, Renaissance Techworld
University Affairs Commission
Board of Directors Meeting
Room 1, Renaissance Techworld
10:00 am - 3:00 pm
Constitution Ballroom A&B, Level 3B,
Grand Hyatt
International Section Council
9:00 am - 12:00 Noon
Room 4, Renaissance Techworld
7:00 9:00 pm
Evaluation Committee
Room 6, Renaissance Techworld
Conference of Association Executives
12:00 Noon - 1:30 pm
(CASE)
Committee/Council Luncheon
Room 16, Renaissance Techworld
9:00 am - 12:00 Noon
Renaissance Ballroom East,
Renaissance Techworld
Foundation Strategic Planning
Committee
Board Room D, 2nd Floor, Renaissance
12:00 Noon - 2:30 pm
Techworld
Foundation Fundraising Committee
Room 12, Renaissance Techworld
9:00 am - 4:00 pm
Finance & Administration Section
1:00 - 3:00 pm
Council
Rooms 8 & 9, Renaissance Techworld
Government Relations Section
Council
Room 15, Renaissance Techworld
8
1:00 - 3:00 pm
1:00 - 5:00 pm
1:00 - 2:30 pm
Insurance Education Task Force
Technology Committee Meeting
Awards Committee
Room 17, Renaissance Techworld
Room 5, Renaissance Techworld
Room 7, Renaissance Techworld
2:15 - 4:45 pm
2:15 - 3:45 pm
1:00 - 5:00 pm
Associate Member Advisory
Fellows Business Meeting
CLC Executive Committee
Committee
Grand Ballroom South, Renaissance
Wilson Room, 3B, Grand Hyatt
Grand Ballroom North, Renaissance
Techworld
Techworld
2:15 - 5:15 pm
2:30 - 4:00 pm
2:45 - 3:45 pm
ASAE Services Corporation Board of
CLC Alternative Dispute Resolution
Allied Society Program Steering
Task Force
Directors Meeting
Room 17, Renaissance Techworld
Committee Meeting
Room 1, Renaissance Techworld
Renaissance Ballroom West A&B,
Renaissance Techworld
2:15 5:15 pm
W
3:00 - 4:30 pm
CMP Item Writing Workshop
ednesday,
Room 3, Renaissance Techworld
Government Affairs Committee
March 11
Room 12, Renaissance Techworld
2:30 - 4:00 pm
7:30 - 8:30 am
3:00 - 5:00 pm
Foundation Nominating Committee
Room 6, Renaissance Techworld
CAE Focus Group
Foundation Board Meeting
Room 6, Renaissance Techworld
Room 6, Renaissance Techworld
3:00 - 5:00 pm
7:45 - 8:45 am
4:45 5:45 pm
IACVB/ASAE Task Force
Room 15, Renaissance Techworld
Marketing Focus Group
Congress of Section Council Leaders
Board Room C, Renaissance Techworld
Room 3, Renaissance Techworld
5:30 - 6:30 pm
8:30 - 9:15 am
Marketing Focus Group
M
Room 7, Renaissance Techworld
Government Affairs Fundraising
onday, March 9
Committee
Renaissance Ballroom West A,
5:30 - 7:00 pm
Renaissance Techworld
7:00 - 8:30 am
Key Professional Associations
8:30 - 10:00 am
Committee
Foundation Higher Education Task
Room 16, Renaissance Techworld
Force
Foundation Club Energy Committee
Room 6, Renaissance Techworld
Room 16, Renaissance Techworld
7:30 - 8:30 am
Duesday, March 10
10:45 - 11:45 am
Foundation Five-Star Weekend
Marketing Focus Group
Room 7, Renaissance Techworld
Committee
7:30 - 9:00 am
Room 16, Renaissance Techworld
7:30 - 8:30 am
Exhibitor Advisory Committee
Room 2, Renaissance Techworld
10:45 am - 12:15 pm
CAE Focus Group
Room 4, Renaissance Techworld
9:00 - 10:30 am
Associations Advance America
Committee
1:00 - 2:00 pm
Foundation Auction Task Force
Room 17, Renaissance Techworld
Room 7, Renaissance Techworld
New Fellows Orientation
4:30 - 5:30 pm
Grand Ballroom South, Renaissance
9:30 - 11:00 am
Techworld
Management & Meetings FORUM
Leadership Focus Group
Advisory Committee
Room 3, Renaissance Techworld
Room 28, Convention Center
9
or CEOs &
Sr-Level Exhibitors
Attention CEOs &
First, the CEO
Monday, 4:00 - 5:30 pm
Making a Difference-Leadership in
Senior-Level
FORUM
the '90s-See page 23.
Renaissance Ballroom West A
Exhibitors
Renaissance Techworld
The Think Tank: A Powerful Source
Nine sessions during the meeting
of Creativity-See page 23.
You told us you
designed to address your specific
Renaissance Ballroom East
needs. Topics you've asked for. On
wanted high-level,
Tuesday, 8:30 - 10:00 am
issues you deal with as a CEO.
Leadership. Governance. Commit-
Brain Power: Tapping the Potential
thought-provoking
ment. High performance. (You'll find
of Your Employees-See page 28.
complete descriptions in the Daily
Renaissance Ballroom East
programming,
Schedule.)
Tuesday, 10:15 - 11:30 am
Sunday, 3:00 - 4:45 pm
Manager? Leader? or Both?-See
exclusively for you.
Organizing the SuperLearner: How
page 31.
We listened. That's
to Mind-Map-See page 16.
Renaissance Ballroom East
Renaissance Ballroom East
Turning ASAE's Vision Into Real-
why you have so much
Monday, 2:15 - 3:45 pm
ity-See page 31.
Renaissance Ballroom West A
Exercising Leadership in Commit-
to choose from at
tee Meetings-See page 20.
Tuesday, 2:30 - 4:00 pm
Renaissance Ballroom East
How to Heal a Split Board-See
the FORUM.
Making a Difference-Leadership
page 34.
in the '90s-See page 20.
Renaissance Ballroom East
Renaissance Ballroom West A
EC '92: An Update-See page 34.
Renaissance Ballroom West A
10
Third, the General
Plus, other learning
Management
opportunities
Certificate Program
including
Kalorama Cr/McPherson Sq
Plenary Sessions:
Level 5B, Grand Hyatt
Wednesday, 9:00 - 10:30 am (repeated
You can spend 5 full days getting a
at 10:45 am - 12:15 pm)
certificate in General Management, or
See page 38 for more information.
take any of these individual courses.
-Why Do Good Execs Get Fired?
The choice is yours.
-Marketing in a Rapidly Changing
The Art of Managing in an Associa-
World
tion Environment
-Convention Liaison Council Open
Managing Self: Capitalizing on Your
Forum
Strengths
-Managing Quality in a Service
Initiating and Managing Change
Organization
Managing Groups: Creating High
Over 70 Concurrent Sessions on a
Second, the Full Day
Performance Teams
wide range of association topics.
Seminars
Managing Individuals: Boss, Staff
Social Events designed to get you
and Volunteers
together with your colleagues in the
Renaissance Techworld
industry.
General Sessions:
Symposium for Chief Elected
Officers and Chief Staff
Celebrate the Power of Partnerships
Executives
Changing Demographics and the
Grand Ballroom North
Meetings Industry: The Impact on
Your Bottom Line
Monday, 9:00 am - 5:30 pm
The Power of Partnerships Between
Tuesday, 8:30 am - 5:00 pm
Government, Associations and
Spend two days examining your
Industry
leadership role and the often complex
See pages 18, 33, 40 for more
relationship you share with your
information
volunteer leader.
Unlocking the Power of the
Strategic Plan: A Guide to
Implementation
Grand Ballroom Central
Monday, 9:00 am - 5:30 pm
Tuesday, 8:30 am - 5:00 pm
Identify the key challenges involved in
the implementation process, and gain
important insights and practical tools
to enable you to unlock the power of
your strategic plan.
WRYNE
BILL
Total Quality Management for
Associations
asse -
Renaissance Ballroom West B
Tuesday, 8:30 am - 5:00 pm
Learn how to use this comprehensive
management philosophy to improve
all of the activities of your association.
11
howcases
Scheduled during
S
Convention Production Showcase
Room 31, DC Convention Center
You can get expert help in producing your association's conventions from any
number of production companies. ASAE will showcase three. They will demon-
strate how these highly creative and skilled professionals can help you in staging
and producing general sessions, theme parties and other special events.
Each showcase will illustrate what can be accomplished in production on a
shoestring, under $10,000; up to $50,000; and over $50,000 to the sky's the limit.
See how association and meeting concepts can be brought to life. See how
entertainment can be used to bridge program components in general sessions as
well as for social events. And, very importantly, see how each production com-
pany works with the meeting planner to orchestrate flawless performances.
Why reinvent the wheel? At
Each showcase is scheduled for maximum time for your questions.
these showcases, you can
Proven experts from the following three companies will be on hand to assure that
find dozens of ready-made
you are much more production wise.
The schedule and lead company representatives are:
ideas that have worked for
Monday, March 9
Tuesday, March 10
Tuesday, March 10
others. A great way to save
2:15 - 3:45 pm
10:00 - 11:30 am
2:30 4:00 pm
your already-limited time-
Ray Bloch Productions
L&M Productions
Maguire/Reeder, Ltd.
do some scouting for your
Frank Dickson, CMP,
Ben E. Ball
Dennis Reeder
President
President and CEO
President
next convention while you're
on site-experience the latest
in computer technology.
Hear speakers, creative
production approaches, and
Technology Showcase
Room 33, DC Convention Center
see innovative marketing
Roll up your sleeves and try out software from many
campaigns that are proven.
companies designed especially for association man-
Ideas that you can use in
agement and the meetings industry.
your own organization.
Take a hands-on tour of integrated, flexible software
packages that include the following capabilities:
understanding consumer markets, financial manage-
ment, convention registration, badges, continuing
education, membership, testing and certification, word
processing and more! You'll also see a variety of
hardware from PCs to PC Networks, to mainframes.
Participating companies to include ESI/Aztech, The
Lasers Edge, Management Engineers, Inc., Morant
Data Co., PC/Nametag, Phoenix Solutions, Questa,
Smith Abbott & Company, and American Demographics
Magazine.
Monday : 2:15 - 5:30 pm
Tuesday : 8:30 - 11:30 am, 2:30 - 4:00 pm
12
Education Program Hours on Monday & Tuesday
Promotion Campaign Showcase
Room 37, DC Convention Center
A room full of posters will highlight entire campaigns to promote education programs, conventions and
expositions. See the step-by-step process, from teaser copy to complete program, including design,
graphics, and marketing language. An expert marketing consultant, John Thompson, President, Direct
Design, will be on hand to answer your burning questions and help you adopt these ideas to your own
promotion campaigns.
Monday : 2:15 - 5:30 pm
Tuesday : 8:30 - 11:30 am, 2:30 - 4:00 pm
Convention Speakers Showcase
Room 30, DC Convention Center
Looking for new talent for keynotes or concurrent sessions at meetings? Brought to you by the National
Speakers Association, this showcase will feature some of the best and brightest talent on the speaking
circuit. Hear a different speaker every half hour during education hours.
Monday, March 9
Tuesday, March 10
Tuesday, March 10
2:30 pm
8:30 am
2:30 pm
Sustaining Superior Performance
Red, Yellow, Black and White
Care for Your Members-And They
Dr. Thomas Connellan, Ph.D.
Thelma L. Wells
Will Care For You!
President
Professional Speaker
John Jay Daly, APR
The Management Group, Inc.
Thelma L. Wells & Associates
President
3:00 pm
9:00 am
Daly Associates
Cultural Diversity
Negotiating
3:00 pm
Sondra Thiederman, Ph.D
Jim Hennig, Ph.D, CSP
Creativity and Quality Empowerment
President
President
Willie Nelson
Cross-Cultural Communications
J.F. Hennig Associates, Inc.
President
3:30 pm
9:30 am
UR-Somebody
Keeping Good People
Teamwork
3:30 pm
Roger E. Herman, CSP, CMC
James A. DeSena, MBA
For Leaders, "The Future's so Bright,
Chief Executive Officer
President
You Gotta Wear Shades!"
Herman Associates, Inc.
Performance Achievement Systems, Inc.
Ray Pelletier, CSP
4:00 pm
10:00 am
America's Attitude Coach
Growth Strategies for Today's
Power Writing
Ray Pelletier's January First
Business Community
Sue Hershkowitz
Richard Flint, CSP
Professional Speaker
President
Incredible Presentations
Richard Flint Seminars
10:30 am
4:30 pm
Customer Service-Creating Moments
Business Writing for the 90's
of Magic
M. Kay duPont, CSP
Shep Hyken
Vice President
President
The Communication Connection
Shepard Presentations
5:00 pm
11:00 am
The Art of Superior Member Service
High Impact Leadership: How to Be
David Yoho
More Than A Manager
President
Mark Sanborn
The Professional Educators Group
Professional Speaker
Sanborn & Associates
13
ew Kind of Exposition
Exhibit Hall Hours, Hall B
Monday, March 9
10:30 am - 2:00 pm with Lunch in Hall
Tuesday, March 10
4:00 - 6:30 pm with Reception in Hall
Wednesday, March 11
12:30 - 2:30 pm with Lunch in Hall
Idea Pavilions
5 Ideas In 15 Minutes in the Hall
East Pavilion
North Pavilion
Monday, March 9
Monday, March 9
11:30 am
11:00 am
5 Ways to Encourage and Nurture
It's There - It's Good - It's Your Bureau!
Creativity in Your Organization
(5 Ways Your Bureau Can Help You)
Lee VanBremen, Ph.D., CAE, Exec. VP
Rick Myers, VP, Trade Shows/Conv. Svcs.
Don't miss ASAE's
College of American Pathologists
Atlanta Convention and Visitors Bureau
12:30 pm
12:00 Noon
interactive exhibit hall!
5 Ways to Work Productively with
Help Us Make You Look Better!
Everywhere you look-
Your Volunteers
(5 Tips for Great Convention Service)
Elizabeth A. Kovacs, CAE, Exec. VP
Harrell Clarke, Dir., Convention Svcs.
from the exhibits to the
Public Relations Society of America, Inc.
Hilton Hotels Corporation
1:30 pm
1:00 pm
Idea Pavilions to the
5 Key Considerations For Implement-
The Power of Convention Decoration
ing a Quality Management Program
(5 Dynamic Decorating Strategies)
new conversation
Paul Borawski, Exec. Dir.
Carla Hargrove McGill & Liz Warwick
American Society for Quality Control
Hargrove, Inc.
corners-you'll find
Tuesday, March 10
Tuesday, March 10
ideas designed to help
5:00 pm
4:30 pm
5 Ways to Profit from Tough Times
Getting Them There Is Doubly Good for You!
your association thrive.
James F. Marquart, CAE, President
(5 Benefits of an Official Airline)
New York State Hospitality & Tourism Assn
Bill Downes, Mgr., Delta Mtg. Network
Join exhibitors and
6:00 pm
Delta Airlines
5 Tips For Selling Your Ideas Internally
5:30 pm
colleagues for lunch!
and Externally
Your Contractor Can Do A Better Job If...!
Sylvia Rowe, PR Vice Pres.
(5 Steps Toward a Successful Exposition)
Sugar Association, Inc.
Jim Reese, VP, Natl. Mkt. Group
Wednesday, March 11
Andrews-Bartlett, Inc.
1:30 pm
Wednesday, March 11
5 Ways to Increase Staff Morale &
1:00 pm
Motivate Staff in a Tight Economy
Valuable Vibes & Visions
John F. Schlegel, Ph.D., CAE, President
(5 Win-Win Catering Ideas)
Schlegel & Associates
Sam Bonfe, Director of Catering Standards
Marriott Hotels, Resorts & Suites
14
Grand Prize Drawings
All events are at the Washington
DC Convention Center unless
Exhibitor-sponsored Grand Prizes will
otherwise noted.
be awarded each day of the show.
Winners must be present and will have
aily
5 minutes to claim their prize. If a prize
is not claimed, the drawing will be
repeated until a winner is selected.
Winners should report to the show
Schedule
manager's office to claim their prizes.
To participate in the drawing for
Grand Prizes, have your Grand Prize
Passport "stamped" at each validation
station in the exhibit hall. (see floor
plan for exact locations). Deposit
validated Passports at the Grand Prize
Sunday, March 8
bin located near the main entrance.
In order to be eligible, winners must be
association executives registered for
Education: Educational Program
the full convention or for the day on
Planning
which the prize is awarded. Exhibitors
Room 21
are not eligible for these drawings.
Finance & Administration: Account-
American Airlines
8:00 - 9:15 am
Roundtrip Business Class tickets for
ing & Reporting for Non-Profit
Associations
two to any American Airlines world-
Interdenominational
wide destination in Europe, South
Conference Theatre, 1B, Grand Hyatt
Service
America, or the Pacific or coach class
General Management: Art of Manag-
to any other destination on American
Continental Breakfast will be served.
ing in an Association Environment
Airlines or American Eagle.
Burnham, 3B, Grand Hyatt
Kalorama Cr/McPherson Sq, 5B,
Continental Airlines/Hyatt Resorts
Grand Hyatt
A meaningful time to come together as
SUNDAY
Hawaii/Aloha Airlines
a community to spiritually share in our
Membership Marketing: Communi-
Two roundtrip tickets to Honolulu,
hope for world peace and make a
cating Contemporary Membership
Hawaii from any U.S. destination
renewed commitment to our country
Marketing Issues
courtesy of Continental Airlines.
and our lives.
Constitution C/D/E, 3B, Grand Hyatt
Includes four nights at the Hyatt
Regency Waikoloa, "The Most Spec-
Readings from several religious
Convention Center
tacular Hotel on earth." Aloha Airlines
leaders, music, and thought provoking
discussion will start your day.
Training Program
will provide roundtrip air transporta-
tion between Honolulu and the Big
Jerry Heppes (Moderator)
(Pre-registration required)
Island of Hawaii.
Assistant to the Executive Vice President
Room 3
Thomas Cook
Door & Hardware Institute
9:30 am - 2:45 pm
Two roundtrip coach tickets on Conti-
Reverend William C. Metzdorf
nental Airlines within the Continental
Our Lady of Mercy
U.S. and the Carribean. Courtesy of
Potomac, MD
Washington Highlights
Tour
Thomas Cook.
Phil Bena
USAir/Ritz-Carlton
Buses depart from DC Convention
Director of Christian Services
Center
Two roundtrip tickets to Los Angeles
Washington Bible College
from anywhere in the continental
Visit some of the Washington area's most
United States. Includes two nights at
9:00 am - 5:00 pm
famous sights, tour charming Old Town
the wonderful 5-Star Ritz-Carlton
Alexandria, visit the largest single
Laguna Niguel Resort.
Certificate Programs
Smithsonian exhibit in history, and tour
Individual Exhibitor Prizes
Communications: Essentials of
the recently completed Washington
Many exhibitors will be giving away
National Cathedral, acclaimed as one of
great prizes directly from their booths.
Publishing
the world's most beautiful buildings.
These are not published prizes, nor
Farragut Sq/Lafayette Pk, 5B, Grand
Hyatt
will the winners be announced on the
Tour the widely acclaimed special
exhibit floor. There will be chalk
Convention Management: Site
Quincentennial Exhibition of the
boards located near the main entrance
Selection/Managing Logistics
Smithsonian Institution. Critics have
to the exhibit hall where exhibitors will
Room 32
raved about this spectacular show-
post winners' names.
filled with priceless treasures-which
15
S
unday, March 8
Personal Development Sessions
will be on view only in Washington
Managing Transitions: The
presentation.
during the Quincentennial.
Leadership Challenge in
Larry Baker, Ph.D.
Leaving the Smithsonian you proceed to
Personal and Professional
President
George Washington's hometown, the
Time Management Center, Inc.-St.
charming seaport of Old Town
Change
Louis
Alexandria.
Rooms 1 & 2
Have lunch at a scenic restaurant overlook-
The Balancing Act: Is
This program, which is built around
ing the Alexandria Yacht Harbour and
There Life During A
the integration of career and life
Potomac River. After lunch you'll enjoy a
planning issues with leadership theory,
Career in the Meetings
riding tour and make a brief stop at Christ
is based upon solid research in adult
Industry?
Church, built in 1773.
and leadership development. Use the
(repeated Monday, 2:15 - 3:45 pm)
Crossing the river you will proceed up
principles of balance for creating a
Room 20
stately Embassy Row- past the great
sustainable work/life structure that
Do travel schedules and the endless
mansions which house the world's largest
allows for long-term empowerment.
stream of deadlines leave no time for
diplomatic community. Tour the Cathe-
Gain the skills and knowledge neces-
a balanced life? Join these panelists in
dral and conclude by taking the elevator to
sary to chart a life and leadership path
a lively give and take about managing
the top of the Cathedral Observation
and anticipate change for yourself and
it all.
Tower to view Washington from the
others.
highest point in the nation's Capitol.
Paul O. Radde, Ph.D. (Moderator)
John P. Schuster
President
Tickets are $48.00 per person (includes
Schuster, Knuth & Kane
Thriving Presentations
lunch)
Debra Tucker, CMP
Interested sightseers may purchase tickets
Self Worth = Productivity
on a space available basis at the Registra-
Vice President of Meetings &
(repeated Monday, 2:15 - 3:45 pm)
tion Desk.
Expositions
Rooms 23 & 24
National Association of Convenience
1:00 - 2:45 pm
People with low self-esteem tend to
Stores
have low work performance, are not
Randy Schools, CAE
All About the FORUM
self-motivated and may affect the
General Manager
Rooms 4 & 5
entire team. In this session, you'll
Recreation & Welfare Association, Inc.
learn three quick ways to eliminate
Meet new friends and learn about the
Sally Levy
negative feelings, how to stand up for
Forum at this informal get together.
Director of National Accounts
yourself even if you don't feel confi-
Committee members will be on hand to
San Francisco Convention & Visitors
dent, and four critical blocks that will
provide an overview of all meeting
Bureau
prevent you from changing.
activities so you won't miss a thing over
James P. Evans
Hattie Hill-Storks
the next few days.
Senior Vice President of Sales
Training Consultant
Hyatt Hotels Corporation
3:00 4:45 pm
An Ethical
CEO FORUM:
Approach to Time
Organizing the
Spotlight on
Management
SuperLearner: How to
(repeated Monday, 4:00 - 5:30 pm)
Mind-Map
Personal
Renaissance Ballroom East,
Room 22
Renaissance Techworld
Development
The powers of partnerships is en-
Today, more than ever, we are forced
hanced when partners demonstrate
to organize and manage tremendous
Choose from one of the following five
respect for each other, and each other's
amounts of information. In this lively
sessions that focus on your personal
times, as a natural part of their ap-
session, Bornstein will show you
and professional development.
proaches in working together. Results
how to manage the in-flow of vital
of a pre-session survey for a random
information using the Mind-Mapping
sample of ASAE's Convention and
method.
Expositions Section members will be
Scott J. Bornstein
used to customize Dr. Baker's
President
Bornstein's Memory Improvement
Programs
16
Symbol denotes sessions that count toward earning an Associate Member Certificate
Sunday, March 8
5:00 - 6:00 pm
6:00 - 6:30 pm
Meeting Planners by Meeting Size
Meeting size up to 500
Exhibitor Orientation:
Press Briefing
Rooms 10 & 11
Don't Miss It!
Room 6, Renaissance Techworld
Meeting size up to 501-2000
Rooms 10, 11, 12
Rooms 8 & 9
Exhibitors-get a "tailored to you"
6:00 - 7:15 pm
Meeting size up to 2001-
overview of FORUM events so that
10,000
you will be sure to maximize your next
Networking Receptions:
Room 4
few days. An essential session.
Wine, Cheese and
Meeting size 10,000+
Raymond J. Hall, Sr
Conversation
Room 5
Chief Executive Officer
Renaissance Techworld
Certificate Program Attendees
Electronics Representatives
(Exhibitors invited to attend reception
Rooms 12 & 13
Association, Inc.
of their choice)
Number Two executives
Chairman - Forum Advisory
CEOs divided by staff size
Room 14
Committee
(volunteer leaders welcome)-
General Management
Liz Jackson
Staff size 1-30
Room 7
Vice President of Sales
Room 16
Associated Luxury Hotels, Inc.
Staff size 31-50+
Michael Dimond
Senior Vice President, Marketing
Room 2
Opryland USA Lodging Group
SUNDAY
7:30 - 10:00 pm
Opening Party: Air & Space Museum
Open exclusively for ASAE attendees
For Free Parking & Busing Information, See Page 3
More than 8 million people visit the National
Air and Space Museum each year, making
it the most popular in the world. It would be
difficult to find a more spectacular setting to
celebrate the opening event of this sensa-
tional new Forum. Join your colleagues for
this exclusive opportunity to browse
through the world's most impressive and
historically important collection of flying
machines. Indulge in the delicious pleasure
of the savory "out of this world"
buffets experience the spectacular IMAX
films on the museum's five-by-seven story
screen. Showings will be at 8:15 pm and
9:15 pm. It's an evening to remember
it's
an evening not to miss.
17
M
onday, March 9
7:30 - 8:30 am
8:45 - 10:30 am
Power Breakfasts: Learn
From the Leaders
Opening General Session
Burnham & Latrobe, 3B, Grand Hyatt
Celebrate the Power of Partnerships
Start your day with a complimentary
Hall C
breakfast and stimulating conversation.
Recognized experts from industry and
management will share experiences in
Session Leaders:
roundtable settings for 8. Here's your
chance to learn first hand how to apply
This session will explore the professional rela-
their techniques to the fulfillment of your
tionships that bind us together. What is our
Gene N.
goals. Space is limited-first come first
sense of community? Who are the key players
Fondren, CAE
served. Free tickets available at the
in our professional life? What do we owe
President
registration desk.
Texas Automobile
them? Explore the relationships between CEO,
Dealers Association
Volunteer Leader, Supplier, Meeting Planner,
Trade Shows-Hot Issues for the '90s
Chairman, ASAE
Staff, the Media, and others.
Michael Muldoon
Charles Ogletree, Harvard law professor, PBS
President
Series host, and master facilitator, will bring
Convention Management Group, Inc.
his talents of the courtroom, classroom, and
Direct Marketing Techniques
public forum to this custom-designed dia-
logue. Ogletree will develop hypothetical
Francesco Leboffe
cases and unique scenarios that will chal-
Senior Vice President Conference
R. William
Taylor, CAE
lenge you to think differently and creatively
Council & International
President, ASAE
about partnerships within our profession.
Direct Marketing Association Inc.
Creative production will bring the "Partner-
Effective Exhibitor Service Kits
ship" theme to life before your eyes.
Jennifer Kosko
Share in the celebration as ASAE honors the
Manager, Meetings & Expositions
Raymond J. Hall, Sr.
Chief Executive Officer
recipients of the Distinguished Contributions
National Assn. of Convenience Stores
Electronics Representatives
Award, the first-ever Honorary Key Award,
General Assn. Mgmt./Working
Association, Inc.
and the 1992 Class of Fellows. Building on the
with Volunteers
Chairman - FORUM
power of partnerships, ASAE will also recog-
Advisory Committee
nize its first class of Associate Member
Harrison Coerver
Fellows.
President
Harrison Coerver & Associates
Exhibitors, please don't leave during the
general session to get situated in your booth.
Meetings Management Issues
This session is for you too-we will allow
Joan L. Eisenstodt
time prior to opening the exhibit for you to get
President
set.
Joan L. Eisenstodt Associates
Charles J. Ogletree
Professor
Non-Dues Income
Harvard Law School
Edward H. Able, CAE
Executive Director
American Association of Museums
Motivating Employees
Toni Knorr
General Manager
Grand Hyatt Washington
Anne L. Bryant,
Balancing Your Lifestyle/
Ed.D, CAE
Linda F. Crismond, CAE
Negotiating Techniques
Executive Director
Executive Director
American Association of
American Library
James P. Evans
University Women
Association
Senior Vice President of Sales
Hyatt Hotels Corporation
18
M
onday, March 9
9:00 am - 5:30 pm
tion thrive. Join exhibitors and
colleagues for lunch!
Full-Day Seminars
5 Ideas in 15 Minutes
Symposium for Chief Elected
Officers and Chief Staff Executives
(See page 14)
Grand Ballroom North, Renaissance
11:00 am - North Pavilion
Techworld
It's There-It's Good-It's Your
Unlocking the Power of the Strategic
Bureau! (5 Ways Your Bureau Can
Sandra T. Gray, CAE
Plan: A Guide to Implementation
Help You)
Vice President,
Grand Ballroom Central, Renaissance
Leadership &
Techworld
Rick Myers
Management
Atlanta Convention & Visitors Bureau
Independent Sector
9:00 am - 5:30 pm
11:30 am - East Pavilion
Certificate Programs
5 Ways to Encourage & Nurture
Creativity in Your Organization
Communication: Public/Media
Lee VanBremen, Ph.D., CAE
Relations
Executive Vice President
George D. Kirkland, CAE
Farragut Sq/Lafayette Pk, 5B, Grand
President
Hyatt
College of American Pathologists
Los Angeles Convention &
Convention Management: Audio/
12:00 Noon - North Pavilion
Visitors Bureau
visual/Food & Beverage
Help Us Make You Look Better! (5
Room 32
Tips for Great Convention Service)
Education: Program Development &
Harrell Clarke
Management
Hilton Hotels Corporation
Room 21
12:30 pm - East Pavilion
Frank E. McCarthy, CAE
Finance & Administration: Effective
5 Ways to Work Productively with
Executive Vice President
Financial Management Techniques
Your Volunteers
National Automobile
Independence B/C/D/E, 5B, Grand
Elizabeth A. Kovacs, CAE
Dealers Association
Hyatt
Executive Vice President
MONDAY
General Management: Managing
Public Relations Society of America,
Self
Inc.
Kalorama Cr/McPherson Sq, 5B,
1:00 pm - North Pavilion
Grand Hyatt
The Power of Convention Decoration (5
Membership Marketing: Methods &
Marshall E. Murdaugh
Dynamic Decorating Strategies)
President & CEO
Techniques for Membership
Carla Hargrove McGill
New York Convention &
Development
Liz Warwick
Visitors Bureau, Inc.
Constitution C/D/E, 3B, Grand Hyatt
Hargrove, Inc.
10:30 am - 2:00 pm
1:30 pm - East Pavilion
5 Key Considerations for Implement-
Lunch/Idea Pavilions
ing a Quality Management Program
in Exhibit Hall
Paul Borawski
David N. Parker
Executive Director
President
Hall B
American Society for Quality Control
Aluminum
Association, Inc.
Don't miss the grand opening of
ASAE's interactive exhibit hall!
Everywhere you look-from the
exhibits to the Idea Pavilions to the
new conversation corners-you'll find
ideas designed to help your associa-
Jonathan Tisch
President and CEO
Loews Hotels
19
M
onday, March 9
Concurrent
Polly Pattison
Publication Designer/Consultant
The Balancing Act: Is
Education Sessions
There Life During a Career
CEO FORUM: Exercising
in the Meetings Industry?
2:15 - 3:45 pm
Leadership in Board,
(repeated from Sunday, 3:00 - 4:45 pm)
Committee, and Staff
Room 20
Planes, Trains and
Meetings
Do travel schedules and the endless stream
Automobiles: Taking the
Renaissance Ballroom East,
of deadlines leave no time for a balanced
Laptop with You on the
Renaissance Techworld
life? Join these panelists in a lively give and
take about managing it all.
Road
A sophisticated approach developing
highly skilled leadership within the
Paul O. Radde, Ph.D. (Moderator)
Room 22
structure of meetings. Dr. Brown will
President
As a busy executive you probably
discuss effective behavior when an
Thriving Productions
spend a lot of time on the road. How-
individual is a designated leader and/or
Debra Tucker, CMP
ever, your members/customers and
participant in the meeting.
Vice President of Meetings & Expositions
staff require you to keep in touch and
have information at your fingertips.
Discuss how to achieve desired
Natl Assn of Convenience Stores
This fast-paced session will show you
outcomes
Randy Schools
how you can take it with you when
Determine methods for keeping a
General Manager
you go.
focused agenda
Recreation & Welfare Association, Inc.
Bryan Silbermann, CAE
Identify strategies for exercising
Sally Levy
powerful leadership in a variety of
Director of National Accounts
Executive Vice President
meeting situations
San Francisco Conv. & Visitors Bureau
Produce Marketing Assn.
Judy Sorum Brown, Ph.D.
James P. Evans
Self Worth = Productivity
Vice President of Cooperative Programs
Senior Vice President of Sales
(repeated from Sunday, 3:00 - 4:45 pm)
The Aspen Institute
Hyatt Hotels Corporation
Rooms 23 & 24
CEO FORUM: Making a
Exposition Promotion:
People with low self- esteem tend to have
Difference - Leadership in
Partnership is the Key to
low work performance, are not self-
motivated and may affect the entire team.
the '90s
Success
(repeated 4:00 - 5:30 pm)
Room 34
Learn three quick ways to eliminate
negative feelings, how to stand up for
Renaissance Ballroom West A,
Untapped revenue sources are critical in
yourself even if you don't feel confident,
Renaissance Techworld
these tough times. A well-run and well-
and four critical blocks that will prevent
marketed exposition can be a powerful
Examine ideas and techniques that
you from changing
revenue source. You think your exposition
you'll be able to immediately use to
is doing well now? You won't believe how
Hattie Hill-Storks
enhance your role as a leader. Learn
much better you could be doing by
Training Consultant
how to:
enlisting your exhibitors as your marketing
Motivate your staff to do their best
partners.
Effective Design for
Create an environment that builds
This session will address creative ways of
Promotional Brochures
strong teams and cooperation
teaming up with your exhibitors to
Rooms 10 & 11
Increase productivity by helping
co-promote your exposition-including
Get your readers' attention in 10 seconds
others change and grow
incentives to make their participation even
or less by designing promotional pieces
Build trust, loyalty and commitment
more attractive.
that work. Better understand the principles
Sheila Murray Bethel
Richard Dobson (Moderator)
of design and how they affect page layout.
Author of, Making a Difference, Twelve
Senior Vice President,
Discuss appropriate typography and
Qualities that Make You a Leader
Conventions/Expositions
graphics to get results.
Co-Founder/Chair
National Association of Broadcasters
Ronnie Lipton
Bethel Leadership Institute
Hardy C. Katz
Editor & Publisher
Vice President & Chief Financial Officer
In-House Graphics Newsletter
Communications & Show Mgmt, Inc.
20
Symbol denotes sessions that count toward earning an Associate Member Certificate
M
onday, March 9
2:15 - 3:45 pm cont'd
Point/
Position yourself for success.
Mary Olsen
Counterpoint: Hear
Director, Convention Promotions
Both Sides on Hotel
Food Marketing Institute
Contracts
Tom Corcoran
Rooms 13 & 14
Glenn H. Tecker
President
Join in the controversy as an
President & CEO
Corcoran & Associates
association attorney and a hotel
attorney defend their viewpoints
Glenn H. Tecker
Managing the Skeletons:
on hot issues related to hotel
Consultants
I've Got a New Job, a New
contracts. Who has the authority
to sign contracts? How do you
Staff, and Old Contracts
establish a process for determin-
Rooms 1 & 2
ing future food and beverage
Why Do Good Execs Get
Welcome to your new job now you
rates? Learn what standards and
Fired?
must work with staff you didn't hire
special negotiated items should
and contracts you didn't negotiate. In
be included in the agreement.
Learn from hundreds of cases of
small group discussion, explore issues
Peter Connolly
association executive close calls and
facing experienced meetings managers
Senior Vice President and
"separations."
in new jobs.
General Counsel
Maribeth T. Kraus
Hyatt Hotel Corporation
Director, Convention Programs
Jed R. Mandel, Esq.
See page 38
Modern Language Association of America
Partner
Elizabeth "Lisa" Block
Neal Gerber & Eisenberg
Director of Meetings & Conferences
Amy Chang
Society for Human Resource Management
SuperLearning for the
Director, Education and Training
Executive: Mastering the
American Society for Microbiology
Key Trends in the
Memory's Potential
Valerie A. Thomas-Veise
Hospitality Industry
Vice President, National Accounts
MONDAY
Room 27
A Conference-Call USA, Inc.
Rooms 4 & 5
In an energetic atmosphere, you will
What is the outlook for hotel room rates
learn the SuperLearning secrets for
Everything You Always
in five years? How many airline carriers
developing instant recall methods for
will be running? These questions will be
Wanted to Know About
facts, figures, names, faces and more.
explored by a panel of industry experts.
Earning the CAE
Scott J. Bornstein
Howard Feiertag, CMP, CHA, CHSE
Room 28
President
(Moderator)
Bornstein's Memory Potential
Find out the benefits of the CAE designa-
Director, Center for Hospitality
tion, review the eligibility requirements
Research & Service
How to Set Up and
and steps in earning your designation.
Virginia Polytechnic Institute
Conduct a Successful
Hear inside tips from a recent CAE
Bjorn Hanson
candidate, plus nuts and bolts advice from
Hotel & Hospitality
Audio Conference
a CAE Commissioner, and ASAE's CAE
Consultant
Rooms 25 & 26
Program Manager.
Coopers & Lybrand
Audio conferencing as a training tool -
Kenneth F. Hine, CAE
David Swierenga
learn how to research the idea, what
Executive Vice President
Assistant Vice President, Industry
questions to ask, how to convince your
American Hotel and Motel Association
Data
board to accept this form of training, and
Sylvia Straub, CAE
Air Transport Association of America
finally, how to develop, implement, and
Executive Director
evaluate your success.
Registry of Interpreters for the Deaf
Experience the benefits of an audio
Shirley A. Nycum
conference and what the future holds.
Manager, Certification and Programs
ASAE
Symbol denotes sessions that count toward earning an Associate Member Certificate
21
Monday, March 9
2:15 - 3:45 pm cont'd
ners and speakers. Selected ASAE
SHOWCASES
members have not only contributed
Creating Quality
their creative approaches but will
demonstrate them in this dynamic,
2:15 - 3:45 pm
Leadership - The Core
interactive session. Come with your
Disciplines of
experiences and leave with a host of
Convention Production
Organizational Survival
new ideas that are guaranteed to add
Showcase (See p. 12)
Room 29
to the value and effectiveness of your
Room 31
next program.
Learn how to become a more effective
J. Franklyn Dickson, CMP
member of a work group or network.
Gail Larsen
President
Focuses on key commitments to job
President
Ray Bloch Productions
performance; member service-
Speakers Resource Group/Speakers
internal and external; dealing with
Hawaii
2:15 - 5:30 pm
people; presentation of self; commit-
Jeri Burgdorf
ment to the organization.
President
Promotion Campaign
J.D. Wallace
Media Images, Inc.
Showcase (See p. 13)
Principal
Henry L. Ernstthal, CAE
Room 37
Wallace Consulting Group
Executive Director
Department of Public Administration,
Technology Showcase
What's "News": Meetings
SGBA
Room 33
(See p. 12)
George Washington University
& Convention
2:30 - 5:30 pm
Programming for a New
Managing Your Career in
World
Unmanageable Times:
Convention Speakers
Showcase
Room 15
(See p. 13)
Taking Control When
Room 30
Addressing the challenges of a chang-
You're Running Out of
ing world within the confines of a
2:30 pm
single meeting demands increasing
Time
Sustaining Superior Performance
skill and innovation from both plan-
(repeated 4:00 - 5:30 pm)
Dr. Thomas Connellan, Ph.D.
(This session is co-sponsored by
President
the Bill Myles Education
The Management Group, Inc.
Foundation)
3:00 pm
Room 36
Cultural Diversity
Recession, staff reductions,
Sondra Thiederman, PH.D.
lack of career advancement
President
opportunities and personal
Cross-Cultural Communications
life changes are a few of the
realities that can make even
3:30 pm
the most successful profes-
Keeping Good People
sional feel out of control. This
Roger E. Herman, CSP, CMC
session will explore stresses
Chief Executive Officer
like these which can impact
Herman Associates, Inc.
career and life plans unex-
4:00 pm
pectedly, and look at what to
Growth Strategies for Today's
do when they occur.
Business Community
Mark Gorkin, ACSW
Richard Flint, CSP.
Adjunct Assistant Professor
President
Catholic University
Richard Flint Seminars
School of Social Services
4:30 pm
Robert A. MacDicken, CAE
Business Writing for the 90's
Vice President
M. Kay duPont, CSP
Human Resources & Execu-
Vice President
tive Employment, ASAE
The Communication Connection
22
Symbol denotes sessions that count toward earning an Associate Member Certificate
M
onday, March 9
5:00 pm
Tank outcomes will be provided.
Setting Up a Recycling
The Art of Superior Member Service
Kathleen M. Griffin, Ph.D., CAE
Program
David Yoho
(Moderator)
Room 12
President
Griffin Management, Inc.
The Professional Educators Group
Whether you're with an association or
Julie Batz
a facility, it's easier than you think to
Graphic Recorder
recycle. By doing so, you gain finan-
4:00 - 5:30 pm
Denise Cavanaugh
cial benefits as well as being socially
Vice President
responsible. Learn how your recycling
Showcases Continue
Cavanaugh, Hagan & Pierson
efforts can lead to a new source of
Joseph Coates
revenue and identify resources to set
(See pages 12-13)
President
up recycling programs in different
CEO FORUM: Making a
J.F. Coates, Inc.
cities.
Difference - Leadership in
Gerald Starr
C. John Allegretti
Apple Computer
Commercial Recycling Consultant
the '90s
Jim Morgan
(repeated from 2:15 - 3:45 pm)
An Ethical Approach to
Director of Membership
Renaissance Ballroom West A,
Time Management
Inst. of the Scrap Recycling Industries
Renaissance Techworld
Examine ideas and techniques that
(repeated from Sunday, 3:00 - 4:45 pm)
How to Motivate and
you'll be able to use immediately to
Rooms 23 & 24
Retain Quality Personnel
enhance your role as a leader. Learn
The powers of partnerships is enhanced
how to:
in the Meetings Industry
when partners demonstrate respect for
Room 27
Motivate your staff to do their best
each other, and each other's times, as a
Create environments that build
natural part of their approaches in work-
Does the "revolving door" in your
ing together. Results of a pre-session
office make you frustrated? Turnover
strong teams and cooperation
Increase productivity by helping
survey for a random sample of ASAE's
in the meetings industry interrupts
Convention and Expositions Section
the workflow and causes a string of
others change and grow
members will be used to customize Dr.
problems. Learn how to motivate and
MONDAY
Build trust, loyalty and commitment
Baker's presentation.
retain quality people from people who
Sheila Murray Bethel
are actually doing it! Hear how focus
Author of Making a Difference, Twelve
Larry Baker, Ph.D.
groups, attitude surveys and involving
President
Qualities that Make You a Leader
employees in problem solving can
Co-Founder/Chair
Time Management Center, Inc.-St. Louis
help you motivate and retain the
Bethel Leadership Institute
quality people you need.
Hotel Yield Management:
Marta L. Hayden, CMP
CEO FORUM: The Think
What Is It, and Can It Save
Sales Director
Tank - A Powerful Source
You Money?
Monterey Conference Center
of Creativity
Nan Palmer
Rooms 10 & 11
Renaissance Ballroom East,
Vice President,
A hotel guest room has a "shelf-life" of
Director of Human Resources
Renaissance Techword
a single evening, and if it goes empty,
North America, Division East
Gain the fresh perspective of a variety
it represents lost revenue. If the hotel
ITT Sheraton Corporation
of top thinkers-from both inside and
sells out, it must turn a guest over to
outside your organization-and apply
its competition and run the risk of that
them to your problems through the
guest never returning. Yield manage-
Think Tank process. The results?
ment combines basic pricing principles
Creative solutions, unfettered thinking,
with the business practice of inventory
and a whole host of new ideas. Learn
management. Hear the inside story
from this ASAE Foundation program,
behind hotel over booking and dis-
based on its 1991 Think Tank, how to
count allocations.
use a facilitator and graphic recorder to
Paul Gerbino, CMP, CHSE
elicit and capture the best thinking
Advertising Sales Representative
from your best and brightest. A synop-
Corporate Travel, A Gralla Publication
sis of the Foundation's 1991 Think
23
Symbol denotes sessions that count toward earning an Associate Member Certificate
M
onday, March 9
4:00 - 5:30 pm cont'd
H. Cris Collie III
Executive Vice President
Positive Influence and
Employee Relocation Council
Conventions & Expositions:
Negotiation Skills
Allison Parker
Rooms 1 & 2
30 Ideas in 90 Minutes
Account Executive
You spend a large part of your day
The following sessions are presented
Association Management Group
trying to influence others to make the
by panels of seasoned meeting plan-
ners and executives from the hospital-
(For those who plan meetings of
right decisions and implement action
2,000 to 10,000)
to support those decisions. Attend this
ity industry. Session content is tailored
Rooms 25 & 26
session to discover the dynamics of the
to size of the meeting. No matter what
influence process and learn specific
the size of your meeting, you will
Panel:
communication skills that can enhance
discover proven techniques that will
Warren Breaux (Moderator)
positive influence.
help make your next convention a
Assistant Vice President of Sales
winner!
Peter K. Krembs
Hyatt Hotels & Resorts
President
(For those who plan meetings up
Michael Glenn
Management Development Strategies
to 500 attendees)
Director of Sales
Room 22
National Religious Broadcasters Assn
Educational Programming
Panel:
Francesco Leboffe
and Marketing: 30 Ideas in
Senior Vice President
Gary Hernbroth (Moderator)
Conferences & Councils
90 Minutes
Sales Director
Parc Fifty Five
Direct Marketing Association
Rooms 4 & 5
Daniel Peck
Innovative programming ideas,
Pamela V. Fisher, CMP
Vice President Conventions and
marketing techniques, and more! Be
Director Meetings and Conventions
Allied Relations
ready to share ideas and ask questions
Electronic Industries Association
Natl Assn of Truck Stop Operators
to make these tips work for you. Gain
Lawrence J. Lynch, CAE
Executive Director
Libby Taylor
a better understanding of how others
Florida Veterinary Medical Association
Meeting Manager
come up with stimulating programs
National Telephone
and topics.
Sandy Pearson
Cooperatives Association
Trish Siegel, CAE (Moderator)
President
Debra Tucker, CMP
Senior Director of Training and
The Pearson Group
Education Services
Vice President of Meetings & Expositions
(For those who plan meetings of
Natl Assn of Convenience Stores
National Association of Home Builders
500 to 2,000)
Charles Day, CAE
Rooms 13 & 14
(For those who plan meetings of
Managing Director, Educational
over 10,000 attendees)
Activities
Panel:
Room 20
American Society of Civil Engineers
Liz Jackson (moderator)
Panel:
Carol James
Vice President of Sales
Duane Eaton, CAE, CEM (Moderator)
Director, Human Resources and
Associated Luxury Hotels Inc.
Education
Vice President, Industry Programs
Hugh K. Lee
Ohio Contractors Association
Produce Marketing Association
President
Deborah A. Woodcock
Kristy L. Koberna
Center for Organization Development,
Director of Education
Inc.
Meetings Director
American Assn of Clinical Chemistry
California Society of Certified Public
Judy Peck
Accountants
Stephen R. Pitt
Director of Meetings & Conventions
Executive Director, Member Service
Marshall D. Lipson
Assn of Wall & Ceiling Industries
National Automobile Dealers Assn
Director of Continuing Education
Joan Cassedy
American Society of CLU & ChFC
Michael Muldoon
Chairman
President
David A. Shore, Ph.D.
International Management Group
Convention Management Group, Inc.
Director, Professional Development
Healthcare Financial Management
John Fetters
Association
Convention Supervisor
Smith, Bucklin & Associates
24
Symbol denotes sessions that count toward earning an Associate Member Certificate
M
onday, March 9
The Art of Negotiation
Managing Your
Critical Survival Skills
Room 29
Career in
Learn negotiation skills from a unique
Unmanageable
perspective
a meeting planner and
Times: Taking
hotel sales executive will share their
opinions on what is and what is not
Control When You're
Roger J. Dow
negotiable.
Running Out of
Vice President, Sales
William J. Myers, CAE, CMP
Time
& Marketing Services
Vice President
(repeated from 2:15 - 3:45 pm)
Marriott Hotels
American Academy of Family
(This session is co-sponsored by
& Resorts
Physicians
the Bill Myles Education
Richard B. Green
Foundation)
Director of National Accounts
Room 36
Marriott Hotels & Resorts
Recession, staff reductions,
Marketing In A Rapidly
lack of career advancement
Changing World
The Americans With
opportunities and personal
Disabilities Act: Its Impact
life changes are a few of the
Learn how you can exceed
realities that can make even
expectations time and time again.
on Certification Programs
the most successful profes-
Room 34
sional feel out of control. This
What must you do to bring your
session will explore stresses
See Page 38
certification program into compliance
like these which can impact
with the ADA? Title III of the ADA
career and life plans unex-
requires that courses and examinations
pectedly, and look at what to do when
be given with appropriate accommo-
they occur.
dation to preclude discrimination on
Mark Gorkin, ACSW
5:30 - 6:30 pm
the basis of disability. Learn to comply
Adjunct Assistant Professor
as associations are asked to: provide
Future Leaders Alumni
Catholic University
MONDAY
written materials in alternate media,
School of Social Services
Reception
facilitate the use of adaptive aids and
Robert A. MacDicken, CAE
Roosevelt & Wilson, 3B, Grand Hyatt
equipment in testing settings, and
Vice President
assure the use of architecturally
Human Resources & Executive Em-
5:30 - 6:30 pm
accessible facilities.
ployment, ASAE
Jane E. Jarrow, Ph.D., CAE
ASAE Orientation
Executive Director
5:30 - 6:30 pm
Renaissance Ballroom West B,
Association on Handicapped Student
Renaissance Techworld
Service Programs in Postsecondary
Bull and Beer Idea
New to ASAE? Invest one hour today
Education
Exchanges
and reap the rewards for years to
Ann W. Tourigny, Ph.D., CAE
2nd Floor Atrium
come! You'll meet new friends and
Executive Director
Another chance to build partnerships
learn how to get the most from your
National Rehabilitation Association
over beer, pretzels, and good conversa-
ASAE membership at this informative
tion. Mix and mingle. Discuss your
session.
pressing issues at table topic
roundtables or just shoot the breeze in
7:00 pm Continuing
informal discussions.
A sampling of topics include: member-
Free Evening For
ship retention, marketing, motivating
volunteers, non-dues sources of
Exhibitor
revenue, site selection, needs assess-
Entertaining
ment techniques, managing meetings
of less than 500 attendees, managing
meetings of 500-2,000, managing
meetings of 2,000-10,000.
OR
25
Symbol denotes sessions that count toward earning an Associate Member Certificate
M
onday, March 9
7:30 - 10:30 pm
Monuments by Moonlight
(Optional Event)
An experienced WashingtonInc guide will be on your chartered coach to
narrate a leisurely tour of historical Washington monuments and govern-
ment buildings, beautifully lit for nighttime viewing.
You will pass the White House, the Washington Monument; galleries,
museums and the famous Watergate complex.
Special stops will be made at the Lincoln, Iwo Jima, Viet Nam and Jefferson
Memorials-all more impressive and inspiring under illumination and
away from the daytime crowds. The tour will conclude with an after-
If you're not
hours "Behind the Scenes" tour of the Capitol.
Upon arriving at the Capitol, the most symbolic and representative build-
committed this
ing of our government, enjoy a special VIP tour, seeing the "nooks and
crannies" of the Capitol not seen on the public tour. Following the tour,
evening, choose
guests will enjoy a dessert reception in one of the attractive Congressional
from one of these
hearing rooms.
$48 per person
optional activities.
OR
If you are
interested in
7:30 - 10:30 pm
purchasing tickets
Publick Table at Gadsby's Tavern
for either of these
(Optional Event)
Spend an evening back in George Washington's time at the famous and
events, please
enjoyable Publick Table at Gadsby's Tavern, an historic inn in Old Town
check at the ASAE
Alexandria visited by the first five Presidents. (You will see the ballroom
where George Washington danced and the general rooms of the Inn.)
Registration Desk.
Kathleen Baker, a lady of the theatre, leads the toasting, merriment, and
songs in her popular one woman show interpreting tavern life two hundred
years ago.
The Publick Table features a variety of traditional tavern fare from the 1800's
served by colonial costumed waiters and waitresses. Eat hearty and enjoy
the entertainment and camaraderie. Transportation included.
$48 per person
Buses for both events will leave at 7:30 pm from the Renaissance Techworld K
St. entrance and the Grand Hyatt 10th St. entrance. Attendees staying at
Holiday Inn Crowne Plaza will cross 10th Street to catch the bus at the Grand
Hyatt.
If you are interested in purchasing tickets for either of these events, please check
at the Registration Desk on site.
26
T
uesday, March 10
7:15 8:15 am
Creative Special Events
Concurrent
J. Franklyn Dickson, CMP
Power Breakfasts: Learn
Education Sessions
President
From the Leaders
Ray Bloch Productions, Inc.
Burnham & Latrobe, 3B, Grand Hyatt
8:30 10:00 am
Start your day with a complimentary
8:30 am - - 5:00 pm
ASAE Government
breakfast and stimulating conversation.
Recognized experts from industry and
Certificate Programs
Relations Issues/Meeting
management will share experiences in a
Communication: Effective Publica-
Industry Roundtable
roundtable setting for 8. Here's your
tion Design
Room 16
chance to learn first hand how to apply
Farragut Sq/Lafayette Pk, 5B, Grand
Get the latest update on government
their techniques to the fulfillment of
Hyatt
affairs issues that affect the meetings
your goals. Space is limited-first come
Convention Management: Conven-
industry.
first served. Free tickets are available at
tion Program Design/Exposition
the registration desk.
Timothy Haake, Esq.
Room 32
Wunder, Diefenderfer, Thelen & Ryan
General Meetings Mgmt.
Education: Winning Strategies for
Charlotte St. Martin
Leonard H. Hoyle, Jr., CAE, CMP
Marketing
Executive Vice President
Room 21
Executive Vice President
Loews Hotels
Hotel Sales & Marketing Assn Intl
Finance & Administration: Hiring &
Retaining Competent Staff
Robert S. Boege
Meetings Mgmt./Negotiating
Vice President, Government Affairs
Independence B/C/D/E, 5B, Grand
Hyatt
ASAE
Bruce Harris, CMP
President
General Management: Initiating &
CONFERON, Inc.
Managing Change
ROUNDTABLE
Working with Bureaus
Kalorama Cr/McPherson Sq, 5B, Grand
Hyatt
DISCUSSION: Working
George Kirkland, CAE
Membership Marketing: Member-
Effectively with Volunteers
President
ship Retention
to Plan a Major Meeting
Los Angeles Convention & Visitors
Constitution C/D/E, 3B, Grand Hyatt
Room 13
Bureau
This roundtable discussion is an
Hotel Mgmt. & Team Building
8:30 am - 5:00 pm
opportunity for you to exchange ideas
Charlotte St. Martin
on how to capitalize on your volunteer
Executive Vice President
Full-Day Seminars
resources to produce a memorable
Loews Hotels
Symposium for Chief Elected
meeting. As a supplier learn how the
TUESDAY
Officers and Chief Staff Executives
volunteer process works and how it
Crisis Management
Grand Ballroom North, Renaissance
affects the buying process. Attendance
Cynthia Davis
Techworld
is limited to 30.
Director Conferences & Expositions
Unlocking the Power of the Strategic
Ray Kopcinski
Water Environment Federation
Plan: A Guide to Implementation
Director of Meeting Services
General Association Mgmt.
Grand Ballroom Central, Renaissance
Million Dollar Round Table
Techworld
Issues
Total Quality Management for
R. William Taylor, CAE
Associations
A Marketing Approach to
President
Renaissance Ballroom West B,
Convention Promotion
ASAE
Renaissance Techworld
Rooms 10 & 11
General Association Mgmt.
Increase your attendance and make
Issues
your convention a success by using
Gene N. Fondren, CAE
proven marketing strategies.
Chairman
William J. Myers, CAE, CMP
ASAE
Vice President
President
American Academy of Family
Texas Automobile Dealers Association
Physicians
27
Tuesday, March 10
8:30 - 10:00 am cont'd
John A. Marks
a work environment free from sexually
President
hostile, abusive or offensive behavior.
San Francisco Convention & Visitors
Learn how to structure a program that
Trends in the Expositions
Bureau
will help you meet the challenge posed
Industry
Carole Badger, CAE
by this potentially explosive workplace
Rooms 4 & 5
Executive Vice President
problem.
Discuss the facts affecting trade shows
Greater Madison Board of Realtors
Francis T. Coleman, Esq.
today and identify likely scenarios for
Partner
the future. Discuss the impact of
How to Run Better Staff
Keck, Mahin & Cate
technology on trade shows and discuss
Meetings: Avoid the Seven
what buyers are looking for and how
Deadly Sins of Conducting
Earn the Certified Meeting
you can better provide that market-
Professional (CMP)
place.
Meetings
(repeated 10:15 - 11:30 am)
Designation
Steven G. Hacker, CAE
Room 36
Executive Director
Room 14
National Association of Exposition
Meetings are management's best and
Learn about the two-part certification
Managers
most-used communications tool. Yet,
process that leads to earning the
many staff view meetings sourly and
Certified Meeting Professional desig-
CEO FORUM: Brain
nation. These speakers have led
call them a waste of time. Why?
Power: Tapping the
Because many meetings are poorly
several CMP study groups in the
Washington, DC area. Discuss the
run. This session shares techniques of
Potential of Your
CMP Application and what is needed
planning and staging a well-run
to qualify to sit for the exam (The
Employees
meeting.
CMP program is a program of the
Renaissance Ballroom East,
Virginia Johnson
Convention Liaison Council,
Renaissance Techworld
Manager
Washington, DC.)
Harnessing your organization's
3M Meeting Management Institute
Cynthia G. Butler, CMP
intellectual capital is not easy
but
President
when an environment is created that
The Board of Directors
CG Butler & Company
fosters teamwork, innovation and risk
taking, you can take your organization
Meeting: Your Most
Sara R. Torrence, CMP
to new heights. This panel of seasoned
Important Production
Chief of Special Activities
National Institute of Standards and
executives will share the techniques
Room 15
they use to stimulate new ideas and
Technology
Discuss from a psychological stand-
productivity in their organizations.
point the formation of the board
agenda, the publication and distribu-
Budgeting for Success in a
Identify strategies that will encour-
age you and your organization to
tion of collateral material in anticipa-
Tight Economy
take greater risks
tion of the meeting and subtleties
(repeated 10:15 - 11:30 am)
associated with the environment in
Room 22
Discuss ways to create an environ-
which the meeting is held.
The tumultuous events of 1991 had a
ment that encourages creative
thinking
George D. Kirkland, CAE
devastating effect on many associa-
President
tions' attendance at annual meetings
Ray Roper, CAE (Moderator)
President and CEO
Los Angeles Convention & Visitors
and trade shows. This session will
Bureau
answer your specific questions about
Printing Industries of America
how to plan for net revenue despite the
Charlotte St. Martin
Sexual Harassment in the
tough economy and changing world
Executive Vice President
events. In this session evaluate the
Loews Hotels
Workplace
effectiveness of different budgeting
Room 12
Garis F. Distelhorst, CAE
techniques as management tools and
Executive Director
The Clarence Thomas hearings gave
National Association of College Stores
heightened awareness to the impor-
Donald S. Freeman
tance of this issue. As an employer,
Chairman and CEO
you have a legal obligation to provide
Freeman Decorating Company
28
Symbol denotes sessions that count toward earning an Associate Member Certificate
T
uesday, March 10
8:30 - 10:00 am cont'd
should modify your promo-
tion efforts and what alterna-
CLC OPEN FORUM
tives to printed promotions are
discuss pricing strategies and the effect
required. Review a list of
on attendance and competition.
physical barriers to watch for
during site inspections in ho-
W. Kent Feddeman, CPA (moderator)
tels and convention centers and
Hotel Cost Cuts
Principal
identify resources available to
Feddeman & Tate
provide braille, sign language,
Increased Litigation
Ronald M. Smith
etc., in various cities.
Hotel Occupancy Tax
Chief Operating Officer & Executive
Vice President
Ann W. Tourigny, Ph.D, CAE
Executive Director
Music Licensing
American Society of Travel Agents
National Rehabilitation Asso-
Molly Finney
ciation
Director of Conventions & Expositions
National Spa & Pool Institute
Robert Brabham, Ph.D
Executive Director
Tackle these and other
Bill H. Edwards, Jr.
National Association of Reha-
industry issues important to
General Manager
bilitation Facilities
you in a true open forum.
The Washington Hilton & Towers
John D. Kemp
ROUNDTABLE
Chief Executive Officer
United Cerebral Palsy Associa-
DISCUSSION: Post-
tion, Inc.
See page 38
Convention Meetings with
Hotels: Making Them
A Hotel's Perspective
Count
on Contract Negotiation:
An Overseas Logistics
Rooms 23 & 24
Getting the Best Possible
Checklist: What Meeting
The event is over, but one critical
Deal
Professionals Need to
meeting remains: the post- convention
Room 20
evaluation meeting with your contrac-
Know to Plan Successful
Now more than ever, you want and
tors and facilities. In this roundtable
need the best price/value available. In
Overseas Meetings
discussion, you'll learn how to design
an open and honest forum, get an-
Rooms 25 & 26
objectives for this meeting to improve
swers to questions you've always
Planning an overseas meeting involves
your future operations, and verify the
TUESDAY
wanted to ask. Find out what kind of
different strategies than planning for a
financial impact of your group on the
negotiating power you really have.
meeting here in the states. Learning to
facility. Attendance is limited to 30.
Mark N. Gruzin
understand the differences before you
Cynthia Buffington
Director of Marketing
make your site inspection will improve
Director of Conventions & Education
Renaissance at Techworld
the success of your meeting. Learn
Mechanical Contractors Association of
how to prepare a comprehensive
America
Denise Lodrige
checklist for site inspections and hear
Director of Sales
tips and tactics to improve your site
Barrier-Free Meetings:
Renaissance at Techworld
inspection as well as your overall
Your Legal and Ethical
meeting from an expert in overseas
meeting logistics.
Responsibilities
Chris Vranas
Room 34
Director Meetings/Education
A truly barrier-free meeting includes
American Society of Travel Agents
more than physical accessibility -
your program content must be acces-
sible as well. As of 1992 it's your legal
responsibility - and it's easier than
you think - to accommodate ALL
your members' needs. Learn how you
Symbol denotes sessions that count toward earning an Associate Member Certificate
29
Tuesday, March 10
SHOWCASES
8:30 - 10:00 am cont'd
ROUNDTABLE
8:30 - 11:30 am
DISCUSSION: Hiring
Promotion Campaign
Professional Certification
Quality Speakers: How to
Showcase
(See p. 13)
Programs: How Do They
Ensure Top Notch
Room 37
Affect Your Bottom Line?
Performance
Room 27
Technology Showcase
Room 28
Room 33
(See p. 12)
How does your certification program
In an informal roundtable setting,
impact the association's total revenue?
share ideas on better ways to select
Convention Speakers
How do you develop an accurate
speakers, improve communications
Showcase
program budget? Explore what is
(See p. 13)
with speakers, and help speakers
Room 30
involved in establishing certification
customize their program to your
program fees and discuss relevant
audience. Attendance is limited to 30.
8:30 am
financial issues - when the program is
Red, Yellow, Black and White
administered by a parent association
Otto Kolar, Ed.D., CAE
Thelma L. Wells
vs. a separate certification agency or
Kolar & Associates
Professional Speaker
board.
Thelma L. Wells & Associates
8:30 - 11:30 am
Jacqueline Callahan
9:00 am
Director of Certification
Needs Assessment
Negotiating
Treasury Management Association
Jim Hennig, Ph.D., CSP
Dr. Thomas W. Clawson
Techniques: How to Find
President
Chief Executive Officer
Out What Your Members/
J.F. Hennig Associates, Inc.
National Board for Certified
Counselors
Customers Want from Your
9:30 am
Organization (Part 1)
Teamwork
James A. DeSena, MBA
Rooms 1 & 2
President
Imagine the competitive advantage
Performance Achievement Systems, Inc.
you would have if you knew how to
10:00 am
read the signals from your
members/customers. If you
Power Writing.
understood what they think
Sue Hershkowitz
and what they want. That's
Professional Speaker
the focus of this three tiered
Incredible Presentations
session. The first part will
10:30 am,
cover needs assessment
Customer Service: Creating
techniques, specifically
Moments of Magic
surveys and focus groups.
Shep Hyken
The second part (1:00 - 2:00
President
pm) will actually involve a
Shepard Presentations
asae
focus group with volunteer
11:00 am
facilitators. The third
AWARDS OF EXCELLENCE
GOVERNMENT RELATIONS
segment (2:30 - 4:00 pm) will
High Impact Leadership: How to Be
be an evaluation and cri-
More Than A Manager
tique of the process.
Mark Sanborn
Professional Speaker
Hugh Lee
Sanborn & Associates
President
Center for Organization
10:00 - 11:30 am
Development
Convention Production
Showcase
(See p. 12)
Room 31
Ben E. Ball
President & CEO
L&M Productions
30
Tuesday, March 10
10:15 - 11:30 am
corporate, religious and political
and maintain customers. In manufac-
leaders
turing, the emphasis is on zero defects
Almon "Bud" R. Smith, Ph.D., CAE
(products). In a service organization,
Concurrent
Executive Vice President
the emphasis is on zero defections
National Association of Realtors
(member/customer loyalty), the key to
Education Sessions
your success. Learn how to increase
CEO FORUM: Turning
member/customer loyalty through
Budgeting for Success in a
"retention marketing", work with
Vision into Reality
support staff for total involvement,
Tight Economy
Renaissance Ballroom West A,
and recognize the three critical factors
(repeated from 8:30 - 10:00 am)
Renaissance Techworld
of service success.
Room 22
Find out how your association can
Bill Bethel
The tumultuous events of 1991 had a
benefit from visioning. Learn from
Co-founder/CEO
ASAE's year-long visioning project
devastating effect on many associa-
Bethel Leadership Institute
and take home the information you
tions' attendance at annual meetings
and trade shows. This session will
need to conduct such a project.
Dealing with Difficult
answer your specific questions about
Determine how the vision can
Employees
how to plan for net revenue despite the
contribute to future goal setting for
Room 12
tough economy and changing world
your organization
events. Evaluate the effectiveness of
View ASAE's slide presentation that
What do you do when confronted by a
different budgeting techniques as
highlights the key points outlined in
difficult employee? Do you react in a
management tools and discuss pricing
the vision
knee-jerk fashion? Do you react non-
strategies and the effect on attendance
assertively? Do you make yourself
Share your reactions to ASAE's
and competition.
scarce or keep your feelings hidden?
vision
In this session, you'll: learn problem-
W. Kent Feddeman, CPA (Moderator)
Quincalee Brown, Ph.D., CAE
solving techniques to help you deal in
Principal
Chairman-Elect, ASAE
a direct yet tactful manner with all
Feddeman & Tate
Executive Director
employees; take the "10 Command-
Ronald M. Smith
The Water Environment Federation
ments of Change" test to help you
Chief Operating Officer & Executive
develop that skill and receive a copy of
Vice President
How to Run Better Staff
the speaker's newest book, What to Say
American Society of Travel Agents
Meetings: Avoid the Seven
to Get What You Want.
Molly Finney
Deadly Sins of Conducting
Sam Deep
Director of Conventions & Expositions
Meetings
Seminars by Sam Deep
TUESDAY
National Spa & Pool Institute
former professor at the University of
Bill H. Edwards, Jr.
(repeated from 8:30 - 10:00 am)
Pittsburgh
General Manager
Room 14
The Washington Hilton & Towers
Meetings are management's best and
Hands-on Negotiating
most-used communications tool. Yet
CEO FORUM: Manager?
Workshop
many staff view meetings sourly and
Room 20
Leader? or Both?
as a waste of time. Why? Because
many meetings are poorly run. This
A startling look at the process of
Renaissance Ballroom East,
Renaissance Techworld
session shares techniques of planning
negotiations. You'll play out a case
and staging a well-run meeting.
study where you'll negotiate a true to
Attend this provocative session - a
life scenario. (The results of your
synopsis of many scholarly works on
Virginia Johnson
negotiating efforts will be kept confi-
management and leadership - and how
Manager
dential.) Examine the key questions
they specifically apply to association
3M Meeting Management Institute
that will give you the upper hand and
management.
analyze the results of the process.
Explore the five elements of leader-
Building Member/
Customer Loyalty through
Bruce Harris, CMP
ship
President
Discuss the necessity of executives
Quality Service
CONFERON, Inc.
stepping into the traditionally
Room 15
defined leadership roles modeled by
The goal of every business is to acquire
31
Symbol denotes sessions that count toward earning an Associate Member Certificate
T
uesday, March 10
10:15 - 11:30 am cont'd
ROUNDTABLE
ROUNDTABLE
DISCUSSION: The Role of
ASAE/ACOM Partners
DISCUSSION: Negotiating
the Host Committee
Tips for Seminars,
Forum
Room 13
Rooms 10 & 11
Workshops, and Small
In this roundtable discussion be
In a lively session, the Association for
Meetings (For those who
prepared to share ideas and techniques
Convention Operations Management
for working with host committees.
plan meetings with less
(ACOM) joins ASAE in pulling the lid
Learn how to successfully work with
than 150 attendees)
off issues challenging meeting plan-
the local bureau and make the most of
Rooms 23 & 24
ners and convention services manag-
the host city with interesting facilities,
ers. A spirited discussion between the
Come prepared to share your ideas
social events, hospitality and
panelists and the audience will be
and learn new ones on how to provide
sponsorships. Attendance is limited to
encouraged to foster an open exchange
quality programs and meetings for less
30.
than 150 attendees. In an informal
of ideas.
Meg McCarthy, CMP
roundtable setting, you will learn new
William H. Just, CMP (moderator)
Director of Meetings & Continuing
tips for negotiating sleeping rooms,
Executive Vice President
Education
food and beverage, audio-visual, and
Association for Convention Operations
American Association of Museums
speakers. Attendance is limited to 30.
Management (ACOM)
Beth Cushing, CMP
Sheilah J. Harrison (Facilitator)
Warren Breaux
Director of Convention Services
Director, Programs and Conferences
Assistant Vice President, Sales
Baltimore Area Convention & Visitors
American Financial Services
Hyatt Hotels Corporation
Association
Association
Martin Cymbal
General Manager
Good Staff Teamwork = A
The Latest in Effective
The Freeman Companies
Successful Convention
Learning Techniques
Ann Havens
Room 27
Rooms 25 & 26
Director of Convention Services
See how this team works together to
Do your educational sessions make an
Grand Hyatt Washington
produce a memorable and successful
impact on those who attend? Examine
Rick Myers
convention. Learn how they maximize
a systematic program planning and
Vice President, Trade Shows/Conven-
each other's expertise; explore commu-
development process. Learn about
tion Services
nication techniques used to sell ideas;
some of the latest research on adult
Atlanta Convention & Visitors Bureau
hear how various styles/approaches
learning and how to apply it to your
Steve Schwartz
can work together to produce results.
sessions.
Manager, Event Services
William D. Coughlan, CAE
Washington Convention Center
Louis Phillips, Ed.D.
Executive Vice President/CEO
President
Bonnie Polvinale, CMP
Louis Phillips and Associates
Vice President for Meetings and
Components
Dobby Wall
Director of Meeting Services
American Physical Therapy
Association
32
Symbol denotes sessions that count toward earning an Associate Member Certificate
T
uesday, March 10
10:15 - 11:30 am cont'd
11:45 am - 12:45 pm
Career Development -
How to Move Up or Make
Second General Session
the Most of Your Current
Changing Demographics and the
Position
Meetings Industry: The Impact on Your
Rooms 4 & 5
What should you know to advance in
Bottom Line
the meetings industry? To prepare for
Hall C
a career as a chief staff officer/
Number Two, or in hotel sales and
Presiding:
marketing? Find out the critical
competencies necessary for success
and skills/personal characteristics
Quincalee Brown,
Raymond J. Hall, Sr.
sought by employers.
Ph.D., CAE
Chief Executive Officer
Robert A. Strade (Moderator)
Executive Director
Electronics Representa-
Water Environment
tives Association, Inc.
Manager, Executive Employment
Federation
Chairman - Forum
Services
Chairman-Elect, ASAE
Advisory Committee
ASAE
Leonard H. Hoyle, Jr., CMP, CAE
Maximize the impact on your bottom line with better information. Thirty
Executive Vice President
percent of a typical association's net income comes from meetings. Whether
Hotel Sales and Marketing Associa-
you are an association executive or supplier to associations, you need the
tion International
latest information on this changing marketplace. Meeting attendees are
changing-getting older, more diverse and more selective. Discussion
Ellen Lerner, CPC
President
focuses on how meetings will change as a result of consumer trends and
Lerner Associates
how to gather and apply demographic and psychographic information to
better position your organization. Hear strategies that will help you im-
Pairing Wine and Food
prove marketing effectiveness and improve your bottom line.
Peter Francese, founder of AMERICAN
(repeated 2:30 - 4:00 pm)
DEMOGRAPHICS Magazine-the premier
Room 29
magazine of consumer trends, is one of the
Do you always serve white wine with
country's leading experts on the strategic use
TUESDAY
fish and red wine with beef? Wine and
of demographics in organizations.
food authorities will explain consider-
As well as being publisher of the magazine,
ations when making menu decisions.
he is also president of American
Participants will taste specially
Demographics Inc., part of Dow Jones &
prepared foods and selected wines.
Company.
Comprehensive booklet for future
reference has been developed for each
Peter Francese
participant. Attendance limited on a
President & Publisher
first come basis.
American Demographics
Anthony Schopp (Moderator)
Area Director, Sales
Westin Hotels & Resorts
Scott Edwards
National Accounts Manager
Wine World Estates
Kurt Fischer
Vice President, Quality
Westin Hotels & Resorts
33
T
uesday, March 10
1:00 - 2:15 pm
Joint Ventures, 76-77
ROUNDTABLE
Time Management Techniques, 78-82
DISCUSSION: How to
Salads & Solutions:
Total Quality Mgmt. (TQM), 83-85
Building Partnerships
Develop a Convention Crisis
Managing Employee Benefit Plans, 86-87
Over Lunch
Plan
Maximizing Investment $$, 88-89
Hall A
Rooms 28
Increasing Advertising Revenue, 90-91
Toss around some good ideas with
This roundtable discussion will
your colleagues over a special net-
Balancing Pers.& Prof. Goals, 92-96
examine crisis/emergency prepared-
working lunch. A numbered sign on
Open Tables, 97-117
ness. What precautions should you
each table will indicate a suggested
take? Find out what you should do in
topic for discussion. Find out "who
an emergency situation. Attendance is
has tried what" and if it worked.
limited to 30.
Open tables are also available. Table
Concurrent
Cynthia Davis
numbers follow topic titles.
Education Sessions
Director of Conferences & Expositions
The Water Environment Federation
Table Topics for Salads and
Solutions
2:30 - 4:00 pm
CEO FORUM: How to Heal
Maximizing Your Time on the Road, 1-3
a Split Board
Certification Issues, 4-6
Meeting Planning
Renaissance Ballroom East,
Clauses to Insert Into Hotel Contracts, 7-
Breakthroughs and
Renaissance Techworld
10
Bombshells: The ASAE
Is your board a healthy one or does it
Contract Clauses to Address ADA, 11-12
Fellows Share Their
suffer from the afflictions that create
Becoming an Independent Planner, 13
splits among your members? What
Successes and Failures
Effects of Bed Taxes, 14-15
can be done to make your board a
Rooms 10,11,12
cohesive body that will advance your
Music Licensing Issues, 16-18
You can often learn more from mis-
association and make your job easier?
Making Your Conv. "Greener", 19-20
takes than successes. This session
Negotiating With Airlines, 21-23
features ASAE Fellows sharing the
Take the "Split Board Test" and see how
Convention Bureau Services, 24-25
honest details of their greatest sucesses
well the groups that your colleagues
work for fare on the same test
Mandatory In-House Suppliers: Is It a
and failures regarding board meetings,
Trend? 26
staff meetings, committee meetings
Isolate the most challenging perfor-
and annual meetings.
mance problems on your board
Successful Themed Events, 27-29
Kenneth A. Doyle, CAE (Moderator)
Determine which of 15 recommended
Ground Trans. Considerations, 30-31
Executive Vice President
healing strategies are most appropriate
A Site Inspection Checklist, 32-34
Society of Independent Gasoline
for getting the results you need
New Programming Delivery Systems,
Marketers of America
Sam Deep
35-37
Janet Crane, CAE
Seminars by Sam Deep
Facility Unions, 38
Executive Director
former professor at the Univ. of Pittsburgh
International Association of Financial
Mtg. Plng. Cost Cutting Tips, 39-41
Planning
CEO FORUM: EC '92: An
Should Volunteers Run Your Mtgs, 42-44
Betsy Kovacs, CAE
Update
Special Event Ideas, 45-47
Executive Vice President
Renaissance Ballroom West A,
Working With Celebrities, 48-49
Public Relations Society of America,
Renaissance Techworld
Choosing Your Priorities During
Inc.
Attend this session and get the latest
Negotiations, 50-54
Patrick Hall, CAE
information on EC'92 and how your
Stress Management Techniques, 55-59
Executive Director
association can respond. Information
Mbrshp Dev. & Retention, 60-62
Oklahoma Public Employees
will be based on the speaker's recent
Association
trip to Brussels.
Employees VS. Indep. Contractors, 63-64
Wayne Gross, CAE, CMP
David N. Parker
Gen. Mgmt. Cost Saving Ideas, 65-69
Director, International Operations
President
Customer Service Programs, 70-72
Technical Association of the Pulp &
Aluminum Association, Inc.
Work Cooperatively w/Chapters, 73-75
Paper Industry
34
T
uesday, March 10
2:30 - 4:00 pm cont'd
Needs Assessment:
Quality Management-
Evaluating the
What Does It Take?
How to Assess Your
Results (Part 3)
Organization's Technology
Rooms 1 & 2
Needs
The third segment of this
Room 34
session will be an evaluation
How do you determine the needs of
and critique of the focus
your organization in relation to all the
group process in Part 2 (1:00 -
Robert P. Reid
new technologies available? Should
2:00 pm).
Founder & President
you use a fax board, a fax modem or a
Hugh Lee
President
Robert Reid Associates
fax machine? Or, do you even need a
fax? What will E-mail do for you?
Center for Organization
What are the advantages/disadvan-
Development
Managing Quality in a
tages to voice mail? Computer power
at 286, 386, or 486? In this session
Get Ready
The
Service Organization
you'll receive guidelines for analyzing
Boomers are
Focus on successful quality
the requirements of your organization
and, based on your requirements,
Coming!
management techniques
choose the appropriate solution.
Room 36
Linda Farrell
Examine how the sophisti-
Manager of Management Information
cated demands of the 76
See page 38
Systems
million Baby Boomers will
ASAE
affect the planning, content,
Jon P. Grove, CAE
and marketing of your meetings and
Successfully Marketing
conventions in the '90s. Better under-
Executive Vice President
Your Hotel in a Down
ASAE
stand what it will take to keep this
demanding audience.
Economy
Rooms 14 & 15
Pairing Wine and Food
Richard F. McAdoo, CAE
President
Learn how two independent properties
(repeated from 10:15 am)
Capital Association Consultants
surpassed their sales objectives despite
Room 29
Senior Partner
the gloomy outlook for hotel profitabil-
Do you always serve white wine with
Glenn H. Tecker Consultants
ity. Discuss constraints on the hotel
fish and red wine with beef? Wine and
industry and identify strategies to
TUESDAY
food authorities will explain consider-
ROUNDTABLE
overcome each problem and explore
ations when making menu decisions.
the bottom line value of a good part-
Participants will taste specially
DISCUSSION: Keeping
nership between the general manager
prepared foods and selected wines.
Those Balls in the Air:
and director of marketing.
Comprehensive booklet for future
Meeting Planning from an
Michael Dimond (Moderator)
reference has been developed for each
Association Management
Senior Vice President, Marketing
participant. Attendance limited on a
first come basis.
Company Perspective
Opryland USA Lodging Group
Room 13
Jerry Wayne
Anthony Schopp (Moderator)
Director of Marketing
Area Director, Sales
In this roundtable discussion, share
Opryland Hotel
Westin Hotels & Resorts
your ideas and solutions on the
Peter Bonell
Scott Edwards
challenges of running meetings for
several clients. Share ideas for meeting
Director of Marketing
National Accounts Manager
The Broadmoor
Wine World Estates
negotiation and maximizing buying
power and discuss tips for employee
Jack Vaughn, CHA
Kurt Fischer
motivation, time management, and
President
Vice President, Quality
client management. Attendance is
Opryland USA Lodging Group
Westin Hotels & Resorts
limited to 30.
Steve Bartolin, Jr.
Joan Cassedy
President
Chairman
The Broadmoor
International Management Group
35
T
uesday, March 10
2:30 - 4:00 pm cont'd
Gearing Up for the
Workplace of the '90s
Industry Ethics: Actions
SHOWCASES
Rooms 25 & 26
Speak Louder than Words
Find out how to become better pre-
2:30 - 4:00 pm
Room 22
pared to manage the inevitable diversi-
This session will break into case study
ty of our future work place. Avoid lost
Convention Production
groups where you'll analyze real-life
work because of not knowing how to
Showcase
(See p. 12)
situations to determine when the fine
effectively communicate with a diverse
Room 31
line is crossed between accepting
(which includes race, gender, age, and
hospitality and unethical behavior.
disabled) work force.
Dennis Reeder
Examine policies to safeguard the
President
reputations of staff, members and the
LeNorman Strong
Maguire/Reeder, Ltd.
association and discuss the value of
Executive Director, Office for Campus
Life
role models and a code of ethics.
The George Washington University
Promotion Campaign
Showcase
(See p. 13)
Facilitators:
Members of the ASAE Conventions &
Team Building - The
Room 37
Expositions Section Ethics Committee
New Management Style of
the '90s
Technology Showcase
Flexible Work Schedules:
Room 33
(See p. 12)
Room 20
Can They Work in the
Avoid the traps of inept team building
Office Environment?
with the use of an appropriate model.
Convention Speakers
Rooms 4 & 5
Learn how to use this approach to
Showcase
(See p. 13)
What are the benefits of implementing
develop staff (or boards and commit-
Room 30
flexible work schedules? Explore the
tees) into an effective group. Discover
tips and traps for creating a collabora-
2:30 pm
relationship between business and
tive environment and understand the
Care for Your Members-And
employee objectives and the degree to
characteristics of effective teams.
They Will Care For You!
which this can affect the flexibility of
work schedules. Hear discussion about
Ellen B. Kimmel, Ph.D.
John Jay Daly, APR
President
ways Marriott Corporation is respond-
Professor and Lecturer
ing to employee needs for flexibility.
University of South Florida
Daly Associates
3:00 pm
Carl Jacobs (Moderator)
Food, Glorious Food
Creativity and Quality
Principal
Room 27
Empowerment
Resource Focus
Willie Nelson
Pat Berkenbaugh
Discuss the creation, purchasing,
President
Director of Personnel
management and on-site supervision
Electronic Industries Association
of convention food and beverage.
UR-Somebody
Learn how you can create a gastro-
3:30 pm
Donna Klein
nomic feast at a reasonable cost at your
For Leaders, The Future's So
Director, Work and Family Life
next meeting. Take home extensive
Bright, You Gotta Wear Shades!
Marriott Corporation
handout material containing creative
Ray Pelletier, CSP
Peggy S. Williams, Ph.D.
food and beverage ideas you can
America's Attitude Coach
Deputy Executive Director
implement at upcoming meetings.
Ray Pelletier's January First
American Speech-Language-Hearing
Cornelius R. Love
Association
President
Wedgewood Productions, Inc.
36
Symbol denotes sessions that count toward earning an Associate Member Certificate
T
uesday, March 10
4:00 - 6:30 pm
Exhibit Hall/Idea
6:45- 10:00 pm
Pavilions/Cocktails
Partnerships on Parade: An Evening of
Hall B
Exhibitor Appreciation & Entertainment
Join association executives and
Starring Tanya Tucker
exhibitors for an exhilarating exchange
of ideas!
6:45 - 8:30 pm - Dinner - Grand & Renaissance Ballrooms,
Renaissance Techworld
5 Ideas in 15 Minutes
9:00 - 10:00 pm - Concert - Independence Ballroom, Grand Hyatt
4:30 pm - North Pavilion
(a one-block walk from the Renaissance)
Getting Them There is Doubly Good
For You (5 Benefits of an Official
Opryland USA
Airline)
Bill Downes
Lodging Group
Delta Airlines
5:00 pm - East Pavilion
proudly presents
5 Ways to Profit from Tough Times
James F. Marquart, CAE
Country Music
President
New York State Hospitality & Tourism
Association's 1991
Association
5:30 pm - North Pavilion
Female Vocalist of
Your Contractor Can Do A Better Job
the Year
If. (5 Steps Toward a Successful
Exposition)
Jim Reese
Andrews-Bartlett, Inc.
Tanya Tucker
6:00 pm - East Pavilion
If Tanya were compiling her personal "Greatest Hits" offering, she says it
5 Tips for Selling Your Ideas
would be a fair mixture of past and present and would likely embrace such
Internally and Externally
memorables as "Delta Dawn," "What's Your Mama's Name," "Would You
Sylvia Rowe
Lay With Me (In A Field Of Stone)," "Spring," "Strong Enough To Bend,"
TUESDAY
Public Relations Vice President
"Love Me Like You Used To," "Won't Take Less Than Your Love," "If It Don't'
Sugar Association, Inc.
Come Easy," and "One Love At A Time." For someone who can look back
on more than 25 Top 10s, such choices, she concedes, are tough to make.
Ask Tanya Tucker what she wants to talk about and she'll say with no
There is no extra charge for
hesitation "The present." It is an understandable response from someone
registered attendees.
who's had to carry around so much of the past.
Tickets for non-registered
A recording star at 13, Tucker found herself going head-to-head for chart
spouses/guests for the
position with such grande dames of country music as Loretta Lynn and
dinner/concert package are
Tammy Wynette, and winning. Unlike come-and-go novelty acts, she kept
available at ASAE registra-
winning so the present suits Tucker exquisitely.
tion desk for $45. There is
Performing is more exciting to Tucker now, she insists, than it's ever been,
no fee for the concert.
"There is more challenge, more competition and there's a lot of pressure.
Pre-registered attendees
The bigger you get the more pressure you have. You have to keep on
will find a voucher in their
keeping on!"
kits to exchange for a ticket
to this function. Voucher
Presented by:
exchange must be com-
Michael J. Dimond
pleted by Monday, March 9
Jerry Wayne
Peter Bonell
at 3:00 pm.
Senior Vice President, Marketing
Director of Marketing
Director of Marketing
Opryland USA Lodging Group
Opryland Hotel
The Broadmoor
37
W
ednesday, March 11
7:30 - 8:30 am
9:00 - 10:30 am
CLC Open Forum
Government Relations
Plenary Sessions
Room 30
Education Fund
A Convention Liaison Council (CLC)
(repeated 10:45 am - 12:15 pm)
Congressional Breakfast
Program on industry issues presented
Renaissance Ballroom West A,
Why Do Good Execs Get
in a true open forum. You, as a part of
the audience, guide the direction of the
Renaissance Techworld
Fired?
session.
Join your fellow GREF and A-PAC
Rooms 13, 14 & 15
contributors in a special Washington
CLC is comprised of delegates from 24
(Based on research for the ASAE
insiders' complimentary breakfast
organizations representing all major
Foundation's newest book)
program with a key political insider.
meeting planner and supplier groups
Learn about Congress' 1992 legislative
Glenn Tecker is studying hundreds of
in the convention and exposition
cases of association executive dismiss-
industry including travel and tourism.
election and hear first hand what is
happening with the Presidential race
als, close calls and "separations." A
CLC provides a focal point for the
shocking but preventable pattern is
industry to work collectively.
from a noted Washington political
analyst and columnist for Roll Call
emerging.
Discussion topics include:
Learn from the critical insights of
"Hotel Cost Cuts-Where Are They
newspaper.
Charlie Cook, Jr.
those who have been there
Being Made?" What does this mean
for the planner? Can the industry
Editor
Identify strategies that can position
recommend alternative cost saving
Cook Political Report
you for success
measures for hotels?
Glenn H. Tecker
9:00 am - 5:00 pm
"An Alternative to Increased Litiga-
President and CEO
tion-Preserving Partnerships" The
Glenn H. Tecker Consultants
Certificate Programs
potential for litigation in the meet-
ings industry has increased substan-
Communication: Writing & Editing
Marketing in a Rapidly
tially in the last few years. The areas
Farragut /Lafayette Pk, 5B, Grand
Hyatt
Changing World
of Music Licensing, Hotel and
Room 31
Convention Center Cancellations,
Convention Management: Strategies
Abuses in the Use of Exclusive
for Marketing & Budgeting
Hear an upbeat, lively presentation
Contractors and Personal Liability
Room 32
that will provide you with a "real
for the Welfare of Attendees at
Education: Financial Planning
world" perspective on marketing to
meetings all add to the risk of doing
your members/customers in today's
Room 21
business. Recent activity in these
rapidly changing world. Session
Finance & Administrations: Auto-
areas will be examined.
covers:
mated Information Systems
CLC's Alternative Dispute Resolu-
Conference Theatre, 1B, Grand Hyatt
Marketing as a critical skill for
tion Program will be introduced as a
General Management: Managing
survival in the '90s
way to avoid costly litigation and to
Groups
Understanding the long term worth
preserve partnerships.
Kalorama Cr/McPherson Sq, 5B, Grand
of a member/customer and the
"Hotel Occupancy Tax" How can the
Hyatt
ongoing relationship you have
industry have a voice in the use of
Membership Marketing: Computers
Empowering staff to satisfy mem-
the taxes it pays?
& Market Research
bers/customers
Charles C. Hancock (Moderator)
Independence F/G/H/I, 5B, Grand Hyatt
Necessity of having flexible market-
Executive Officer
ing plans
American Society for Biochemistry &
Exceeding expectations: under
Molecular Biology
CLC Chairman
promise/over perform
Roy B. Evans, Jr., CAE
Roger J. Dow
Executive Vice President/CEO
Vice President
Sales and Marketing Services
Professional Convention Management
Association
Marriott Hotels and Resorts
Kenneth F. Hine, CAE
Executive Vice President/CEO
American Hotel & Motel Association
38
Symbol denotes sessions that count toward earning an Associate Member Certificate
W
ednesday, March 11
Jeffrey W. King, Esq.
10:45 am - 12:15 pm
11:30 am - 12:30 pm
Bickel & Brewer
(CLC Legal Counsel)
Plenary Sessions
Government Relations
In the Open Forum, YOU can open new
(repeated from 9:00 am)
Education Fund
issues, suggesting collective methods for
Congressional Speaker
making changes or for protecting those
Why Do Good Execs Get
Series
employed in the industry.
Fired?
Room 33
Rooms 13, 14 & 15
Managing Quality in a
Service Organization
Marketing in a Rapidly
Rooms 10, 11, 12
Changing World
What is it that the American gurus -
Room 31
The Hon. Dan
Rostenkowski (D-IL)
Deming, Juran and Crosby - have been
Chairman, House Ways &
telling U.S. organizations throughout
CLC Open Forum
Means Committee
the 1980's? To survive, world-class
Room 30
organizations must:
Don't miss the opportunity to get the
latest information on what is happen-
be committed to continuous quality
Managing Quality in a
ing with this year's tax bill - 9 days
improvement
Service Organization
before the President's State of the
use the tools and techniques of
Rooms 10, 11, 12
Union deadline. Questions and
process improvement
answers will follow.
successfully promote teamwork
This session, based on the speaker's
12:30 - 2:30 pm
experience over the last 10 years in
working with hundreds of organiza-
Lunch/Idea Pavilions
tions internationally, will focus
in Exhibit Hall
on successful quality management
techniques.
Hall B
Robert P. Reid
5 Ideas in 15 Minutes
Founder and President
Robert Reid Associates
1:00 pm - North Pavilion
Valuable Vibes & Visions (5 Win-
Win Catering Ideas)
Sam Bonfe
Director of Catering Standards
Marriott Hotels, Resorts & Suites
1:30 pm - East Pavilion
5 Ways to Increase Staff Morale &
WEDNESDAY
Motivate Staff in a Tight Economy
John F. Schlegel, Ph.D., CAE
President
Schlegel & Associates
39
Symbol denotes sessions that count toward earning an Associate Member Certificate
W
ednesday, March 11
4:00 pm
Forum Concludes
2:45 - 4:00 pm
(Certificate Programs
Closing General Session: Partnerships
continue through
Thursday, March 12,
Between Government, Associations and
1:00 pm)
Industry
Hall C
Presiding Officers:
Gene N. Fondren, CAE
R. William Taylor, CAE
President
President, ASAE
Texas Automobile Dealers Association
Chairman, ASAE
President George Bush (invited)
What better ending for our power of partnerships focus than a session on
partnerships between government and industry? America's first couple has
been invited, but as you know, it is difficult for the president to confirm under
normal circumstances, and especially so in this election year. President Bush
is looking favorably on the invitation, so stay tuned.
Celebrate the spirit of volunteerism with the
winners of the Associations Advance America
Awards Program. Last year, President Bush
challenged associations to become more involved
in community service and associations have
responded enthusiastically. The Associations
Advance America Awards recognize outstanding
achievements of associations in the area of commu-
nity service, education, setting product and safety
standards and codes of ethics, and international
Summit Award
activities. Five associations will be
honored with the Summit Award -
the highest level of achievement in
the awards program.
President Bush has been invited to
participate in the awards ceremony.
ASSOCIATIONS
President George Bush
(Invited)
ADVANCE
AMERICA
40
utstanding Achievers
program in your association. Stop by
1992 Fellows
the Community Service Idea Fair near
the registration area and see a display
of posters describing programs spon-
sored by associations. Associations
have responded overwhelmingly to
President Bush's challenge to become
Richard J. Bettis, CAE
involved in community service, and
Exec. Vice President/CEO
Texas Hospital Association
this display shows some of that
Austin, TX
involvement.
Awards Presentations
The ASAE Management & Meetings
FORUM is an occasion to recognize
Elaine Kotell Binder,
outstanding accomplishments in the
CAE
Associations Advance
field of association management.
Executive Director
B'nai B'rith Women
America Awards
The Honorary Key Award was estab-
Washington, DC
Presentation
lished to recognize individuals whose
Five associations will receive the
extraordinary contributions to associa-
Summit Award - the top award
tion management merit special
presented in the second annual
acclaim. This year's recipient will be
Derrick A. Crandall,
Associations Advance America
honored on Monday, March 9 during
CAE
Awards Program - on Wednesday,
the Opening General Session.
President
American Recreation
March 11 during the closing General
Honorary Key Award Recipient
Coalition
Session. The awards recognize the
Washington, DC
outstanding contributions of associa-
tions to American society. In addition,
43 associations will be recognized with
an Award of Excellence.
Richard L. Lesher
The five Summit Awards will be
President
Alan F. Sauer, CAE
U.S. Chamber of
Chief Executive Officer
presented to the:
Commerce
Oakland Association of
California Podiatric Medical Assn
Washington, DC
Realtors
Sacramento, CA
Oakland, CA
Cosmetic, Toiletry, and Fragrance Assn
Foundation
Designation as an ASAE Fellow is one
Washington, DC
of the most prestigious honors that the
Georgia Society of Assn Executives
Society can bestow upon members.
Tucker, GA
The program annually recognizes
Bryan Silbermann, CAE
special accomplishments within the
Executive Vice President
Society of Automotive Engineers
association management field and
Produce Marketing
Warrendale, PA
Association
seeks to identify future leaders of the
Newark, DE
Imperial Council A.A.O.N.M.S.
profession. In accepting this designa-
ACHIEVERS/EXTRAS
Shrine of North America
tion, Fellows accept an on going
Tampa, FL
responsibility to the profession, and
may be called upon for leadership
ASAE Community Service
responsibilities or assistance with
Idea Fair
special projects. The 1992 Class of
Robert G. Stein, CAE
Find out what other associations are
Fellows will be honored on Monday,
Senior Vice President
doing in the area of community
March 9, during the Opening General
The Healthcare Forum
service, and gain ideas for starting a
Session.
San Francisco, CA
41
ASAE Extras
Distinguished Contributions
ASAE Press Room
Award
The ASAE Press Room is located in
The Distinguished Contributions
Room 16 at the Convention Center. It
Award is presented annually to
P. Allen Haney, CPCU,
will be open 8:30 am to 5:00 pm,
Associate Members who have demon-
CLU
March 8-11. Press room contacts are
President
strated exemplary
Tom Gorski and Lorri Lee McGough.
Jack Zima Associates, Inc.
support for ASAE
Alexandria, VA
and the association
ASAE News Briefing
community as a
Trade and local press representatives
whole. This year,
will have the opportunity to meet with
ASAE is pleased to
ASAE President Bill Taylor and
confer this honor on
Chairman of the Board, Gene Fondren
Dr. Allen
at a news briefing on Sunday, March 8
Liz Jackson
Konopacki, Presi-
Vice President, Sales
from 6:00 - 6:30 pm in Room 6,
dent, Incomm International. Dr.
Associated Luxury Hotels
meeting room level, Renaissance
Konopacki will be honored during the
Washington, DC
Techworld.
Opening General Session on Monday,
ASAE Orientation
March 9.
The Associate Member Fellows
Monday, March 9, 5:30 - 6:30 pm
program was established to recognize
Meet new friends and learn how to get
suppliers for their leadership and
Hugh K. Lee
the most from your ASAE membership
outstanding contributions in advanc-
President
from this informative session.
ing the association management
Center for Organizational
Development, Inc.
profession, along with their commit-
Rochester, NY
Association Management
ment to continued active, ongoing
Magazine
service to the association community.
ASSOCIATION MANAGEMENT's
Designation as an Associate Member
editors are here (at the ASAE Publica-
Fellow is one of the highest honors that
tions Display) to find out about your
association members can receive. The
exciting work, innovative problem
inaugural class of Associate Member
solving, and seasoned insights.
Anthony Schopp
Fellows will be recognized during the
Area Director of Sales
We invite you to share your expertise
Opening General Session.
Westin Hotels & Resorts
and experience and to inform us about
Washington, DC
1992 Associate Member Fellows
what's hot in association management.
Together we can explore how best to
develop your unique experiences into
a top-notch magazine article.
Warren Breaux
Make an appointment by viting us in
Assistant Vice President of
the ASAE Display area.
Sales
Brian D. Stevens
Hyatt Hotels Washington
Vice President of Sales
Sales Office
Hilton Hotels Corporation
CAE Focus
Washington, DC
Beverly Hills, CA
Acquaint yourself with ASAE's CAE
designation program at a special
session, March 9, 2:15 - 3:15 pm. This
is a personal growth program that
doesn't have to stay on the back
J. Franklyn Dickson,
Sherman C. Wade
burner. You may already have the
CMP
Senior Vice President
President
points to get started. Find out how
Ray Bloch Productions,
Shepard Convention
you can become a CAE in 1993!
Services, Inc.
Inc.
New York, NY
Atlanta, GA
42
ASAE Displays - Your Source for Valuable Information!
Education Display
Information Central
Government Affairs
Stop by the Education Display and
From contract negotiations to volun-
Display
pick up the Education Schedule, a
teer management to convention
Your Voice in Washington
comprehensive listing of all seminars
marketing, the information you need
Visiting ASAE's Government Affairs
and conferences offered during the
is at Information Central's fingertips.
Division display booth will bring
coming year. Don't miss getting a
Come to the FORUM and talk with
you closer to what's happening in
brochure on the CAE (Certified
Information Central specialists.
Congress, the Administration, and
Association Executive) program.
With the help of the Information
State Houses throughout the nation.
Central's database, ASAE ASSIST -
Receive updates and fact sheets on
The ASAE/Member
Associations' Source of Special
the latest issues impacting you and
Services Bookstore
Information, Services & Tips - you
your association, find out how you
Stop by the ASAE Bookstore in the 9th
can get a FREE customized bibliogra-
can participate directly in the
Street lobby. Sip a steaming cup of
phy of resources available to meet
political process, and contribute to
coffee, and browse through our
your needs. Each bibliography you
your political action committee -
complete collection of books. If you
receive will be developed to answer
A-PAC.
place your order during the meeting,
your specific request.
ASAE Executive
you will save 10%. Don't forget to
Information Central specialists know
check out the new book table; we've
association management and are
Employment Services
added several titles you won't want to
expert searchers of ASAE ASSIST. So
Referral Service - to help you in
miss. You can also get special savings
bring your list of questions and
filling staff vacancies
on subscriptions to ASSOCIATION
research projects and get the answers
Executive Search - customized
MANAGEMENT Magazine and extra
you need.
assistance in a search process for
low prices on LEADERSHIP 1992 at
Vacations! Board
senior level association profession-
the bookstore.
als
Meetings! Speakers!
Miss a session? Pick Up
Consultants!
Consulting Services - to conduct
the Tape!
staff training or development,
These packages and more could be
create a salary administration
Don't worry, ASAE and Chesapeake
yours at the ASAE Foundation, Silent
program or assist in several other
Communications will help you bring
Auction.
areas of human resource manage-
the meeting home! Most sessions will
The Silent Auction at the Meetings &
ment
be audio taped, and can be purchased
Management FORUM promises to be
(at special savings) the hour following
bigger and better than ever, featuring
Peer Evaluation - to assess your
the session. Just go talk to Todd at the
packages of special interest to meet-
organization's operations
Chesapeake booth, he'll help you out!
ing planners and CEOs.
Stop by the Executive Employment
Display in the Registration area to
During the FORUM be sure to stop
talk with Bob MacDicken or Bob
by the auction booth, browse through
Strade.
the available packages, and place
your bid.
Win Prizes and Save
New! Associate Member
stand-alone seminars.
Money
Certificate Program
Twelve sessions at this FORUM that
ASAE is proud to announce the
count toward the certificate are de-
Win a TV when you tell us about a
colleague who should join ASAE
Associate Member Certificate Program
noted by
in the daily program
(details on-site)
designed to improve the effectiveness
schedule.
of your trade show experience and
Save on membership dues when
other sales efforts. How can you earn
you join at the Forum or when you
your certificate?
enroll a non-attending colleague
Walk away with a FREE bookbag
By attendig 30 hours of designated
when you order more than $30
programming over the course of
worth of ASAE publications
ASAE's three major meetings and
43
S
pouse/Guest Program
Hospitality Center
Renwick & Bullfinch Rooms
Level 3B
Grand Hyatt
M
Hours
onday, March 9
Sunday, March 8
12:00 Noon - 4:00 pm
Monday, March 9
8:30 - 9:15 am
9:30 am - 12:30 pm
Tuesday, March 10
7:30 - 8:15 am
Wednesday, March 11
8:30 - 9:15 am
Historic Georgetown
Journey to Georgetown, one of the
most charming residential sections of
Washington. Your Washington guide
The ASAE Spouse/Guest
will give you a narrated tour through
Program offers three exciting
these quaint horse and buggy streets-
relating historical and humorous
T
uesday, March 10
tours, plus all other activities
anecdotes and pointing out homes
including:
where the rich and famous live and
lived.
8:30 am - 12:00 noon
All social events
You will be privileged to visit three of
All general and plenary
these lovely private homes which
Hillwood
sessions featuring special
represent the special qualities of this
Visit Hillwood, Marjorie Merriweather
historic area. You'll get a glimpse into
speakers
Post's elaborate twenty-five acre estate
the lives of Georgetown residents
and gardens. The house contains one
Admission to the Exhibit
when the owners of the homes greet
of the most significant collections of
Hall
you and chat about their homes and
Russian decorative arts outside the
lifestyles.
Soviet Union, as well as eighteenth
All concurrent sessions
Then, shoppers will enjoy a stop at
century French furniture, tapestries
Spouse/Guest tour informa-
Georgetown Park, Washington's most
and objets d'art. Among the most
exclusive shopping mall. You'll be
exciting features of the collection are
tion and tickets are available
able to browse through its unique
the Faberge eggs which were commis-
at the Spouse/Guest Hospital-
collection of more than 100 of the
sioned by Czar Alexander III and Czar
world's finest stores and restaurants.
ity Center beginning 12:00
Nicholas II. At Hillwood you will tour
Non-shoppers may wish to visit
the home in groups of 8, accompanied
Noon, Sunday, March 8.
Dumbarton Oaks Gardens, 10 acres of
by an expert on the collection.
Tickets must be obtained
landscaped gardens considered among
The magnificent grounds include a
by 4:00 pm Sunday. All
the finest in the country. Designed by
Japanese garden complete with foot
famed Landscape architect Beatrix
tours depart from the
bridge and stream; a French garden
Ferrand, the gardens are a wonderland
paved with stone and a tiny canal; a
Grand Hyatt, 10th Street
of manicured walkways, reflecting
pet cemetery guarded by stone
entrance.
pools, broad terraces, and thematic
poodles; a Russian "dacha" or cottage;
cul-de-sacs.
a lodge housing a beautiful display of
Mrs. Post's vast collection of American
Indian artifacts; the C.W. Post Wing,
filled with turn of the century Ameri-
can art and furniture, and, of course, a
beautiful rose garden.
44
Registered Spouse/Guests are invited to
attend all Forum programs and
activities in addition to these tours.
W
ednesday, March 11
Washington's granddaughter, and
nineteenth century. Many of the
spectacular Arlington House, built by
exquisite pieces of furniture came
9:30 am - 1:30 pm
Martha's grandson.
directly from Mount Vernon, others are
Depart your hotel for a ride down the
of the period. The National Trust for
Historic Homes of Old
Potomac, past George Washington's
Historic Preservation operates a
Mount Vernon to the beautiful home of
delightful gift shop at the home which
Virginia
George and Martha's adopted daugh-
is always popular with visitors.
Visit two of our nation's most historic
ter, Nellie. Architecturally and histori-
A delicious box lunch will be
homes: Woodlawn Plantation, an
cally, Woodlawn Plantation is one of
provided.
elegant estate built by Martha
the most interesting homes of the early
Washington in springtime.
SPOUSE/GUEST
45
A
SAE Officers & Board
of Directors 1991 - 1992
William D. Coughlan, CAE
William C. Rustin, Jr.
American Physical Therapy Association
North Carolina Retail Merchants Association
Alexandria, VA
Raleigh, NC
Michael J. Dimond, CHSE
Kathryn Gilbert Sirovey, CAE
The Broadmoor Hotel
Oakland County Bar Association
Colorado Springs, CO
Pontiac, MI
Donald G. Dressler, CAE
Ted L. Smith, CAE
OFFICERS
Western Growers Association
Independent Insurance Agents of Virginia
Newport Beach, CA
Richmond, VA
CHAIRMAN
Gene N. Fondren, CAE
Michael Fleming, CAE
John M. Westenberger, CAE
Texas Automobile Dealers Association
American Association of Equipment Lessors
Medical Association of Atlanta
Austin, TX
Arlington, VA
Atlanta, GA
CHAIRMAN-ELECT
Robert A. Floyd, CAE
Quincalee Brown, Ph.D., CAE
Texas Motor Transportation Association
EX-OFFICIO MEMBERS
Water Environment Federation
Austin, TX
ALLIED SOCIETIES
Alexandria, VA
Sandra T. Gray, CAE
James F. Marquart, CAE
VICE CHAIRMAN
Independent Sector
NY State Hospitality & Tourism Assn
Richard E. Briggs
Washington, DC
Albany, NY
Association of American Railroads
Patrick J. Hall, CAE
COMMUNICATIONS
Washington, DC
Oklahoma Public Employees Association
Edward J. Pfeiffer
VICE CHAIRMAN
Washington, DC
Deloitte & Touche
Avon, CT
Barbara Byrd-Lawler, CAE
Edward D. Hendricks, CAE
Community Associations Institute
Council of Consulting Organizations
CONVENTIONS & EXPOSITIONS
Alexandria, VA
New York, NY
Catherine Brown, MSN, RN, CAE
VICE CHAIRMAN
Anthony J. Jannetti, Inc.
John A. Knebel
Donald K. Gardiner, CAE
Pitman, NJ
American Mining Congress
National Association of Professional Insurance
Washington, DC
EDUCATION
Agents
Jane E. Jarrow, CAE
Elizabeth A. Kovacs, CAE
Alexandria, VA
Assn on Handicapped Student Service
Public Relations Society of America, Inc.
VICE CHAIRMAN
Programs in Postsecondary Education
New York, NY
Columbus, OH
Edward L. Langer, CAE
ASM International
John M. Lewis, CAE
FINANCE & ADMINSTRATION
Materials Park, OH
Iowa Utility Association
Kathleen H. Berry, CPA, CAE
Des Moines, IA
SECRETARY-TREASURER
American Society for Training & Development
William E. Malkasian, CAE
Alexandria, VA
Robert H. Elsner, CAE
Wisconsin Realtors Association
California Medical Association
FOUNDATION
Madison, WI
San Francisco, CA
T.J. Schmitz, CFRE, CAE
IMMEDIATE PAST CHAIRMAN
Ralph J. Marlatt, CAE
Tau Kappa Epsilon International Fraternity
Insurance Federation of Minnesota
Kathryn E. Johnson, CAE
Indianapolis, IN
St. Paul, MN
The Healthcare Forum
GOVERNMENT RELATIONS
San Francisco, CA
William F. McLaughlin
Charles E. Hawkins, III, CAE
Metropolitan Detroit Convention & Visitors
Associated Builders & Contractors
EX-OFFICIO
Bureau
Washington, DC
R. William Taylor, CAE
Detroit, MI
American Society of Association Executives
INTERNATIONAL
Washington, DC
M. Lance Miller, CAE
Anne L. DeCicco, CMP, ECAM, CAE
Metal Treating Institute
Center for Health Affairs, Inc.
BOARD OF DIRECTORS
Neptune Beach, FL
New Jersey Hospital Association
Ronald S. Moen
Princeton, NJ
Elaine K. Binder, CAE
American Association of Orthodontists
LEGAL
B'nai B'rith Women
Washington, DC
St. Louis, MO
Daniel N. Myers
Robert S. Bolan, Ph.D., CAE
Judy T. Neel, CAE
National Propane Gas Association
American Society of Safety Engineers
Lisle, IL
National Society to Prevent Blindness
Des Plaines, IL
MEMBERSHIP MARKETING
Schaumburg, IL
Robert L. Carey, CAE
Mary Riemersma, CAE
Michael T. Kulczycki, CAE
Produce Marketing Association, Inc.
California Association of Marriage & Family
Healthcare Financial Management Association
Westchester, IL
Newark, DE
Therapists
San Diego, CA
46
ORUM '92
Advisory Committee
William D. Coughlan, CAE
Donald Levy
American Physical Therapy Association
The Rochelle Organization
Alexandria, VA
Washington, DC
Duane E. Eaton, CAE, CEM
Richard F. McAdoo, CAE
Produce Marketing Association
Capital Association Consultants
Newark, DE
Washington, DC
Elizabeth A. Erikson
William C. Peeper
CHAIRMAN
Fairmont Hotel Company
Orlando Orange County Convention & Visitors
Raymond J. Hall, Sr.
Washington, DC
Bureau
Electronics Representatives
Orlando, FL
Henry L. Ernstthal, CAE
Association, Inc.
George Washington University
Susan E. Perry-Poirier
Chicago, IL
Washington, DC
International Sleep Products Association
VICE CHAIRMAN
Marlene Goldman
Alexandria, VA
Joan L. Eisenstodt
Association for Info & Image Management
Joan L. Eisenstodt Associates
Silver Spring, MD
William F. Snyder
Washington, DC
Anaheim Visitors & Convention Bureau
Richard B. Green
Anaheim, CA
Edward H. Able, Jr., CAE
Marriott Hotels & Resorts
American Association of Museums
Charlotte St. Martin
McLean, VA
Washington, DC
Loews Hotels
Mark N. Gruzin
New York, NY
Mary Ann Armour, CAE
Renaissance Techworld
Society for College &
Glenn H. Tecker
Washington, DC
University Planning University
Glenn H. Tecker Consultants
Bruce Harris, CMP
of Michigan
Trenton, NJ
CONFERON, Inc.
Ann Arbor, MI
Twinsburg, OH
Melvin Tennant, II
Maynard H. Benjamin, CAE
Oakland Convention & Visitors Bureau
Liz Jackson
Envelope Manufacturers Association
Oakland, CA
of America
Associated Luxury Hotels, Inc.
Alexandria, VA
Washington, DC
David E. Whitney
Dallas Convention & Visitors Bureau
Kevin P. Kelley
Donald E. Blom, CAE
Dallas, TX
National School Boards Association
Grand Hyatt Washington
BOARD LIAISON
Alexandria, VA
Washington, DC
Michael J. Dimond
Linda Brown
Gary A. LaBranche, CAE
Opryland USA Lodging Group
Lawrence Leiter & Company
Washington Convention & Visitors Association
Colorado Springs, CO
Kansas City, MO
Washington, DC
STAFF LIAISON
Francesco C. Leboffe
Melissa Connelly
Susan Sarfati, CAE
USA Today
Direct Marketing Association, Inc.
ASAE
New York, NY
Arlington, VA
Washington, DC
47
xhibitors Advisory
Committee, 1991 — 1992
James P. Evans
Stephen B. Richer, CTP
Hyatt International Corporation
Greater Atlantic City Convention & Visitors
Chicago, IL
Bureau
Peter A. Hedlund
Atlantic City, NJ
Greater Minneapolis Convention & Visitors
Anthony Schopp
Association
Westin Hotels & Resorts
Minneapolis, MN
Washington, DC
CHAIRMAN
Kim Lord
David Scypinski
Michael S. Lupfer
Portland Oregon Visitors Association
Hilton Hotels Corporation
Marriott Hotels, Resorts & Suites
Washington, DC
Washington, DC
Washington, DC
Sheila R. Markstrom
William F. Snyder
VICE CHAIRMAN
National Car Rental System, Inc.
Anaheim Visitors & Convention Bureau
Charles Robinson
Minneapolis, MN
Anaheim, CA
ITT Sheraton Corporation
William K. McGowan, Jr.
Helen Suozzi
Washington, DC
Indianapolis Convention & Visitors Association
San Juan Puerto Rico Convention Bureau
IMMEDIATE PAST CHAIRMAN
Indianapolis, IN
Washington, DC
Sherman C. Wade
Daniel E. Mobley, CAE
Mary Taylor-Julian
Shepard Convention Services, Inc.
Washington Convention & Visitors Association
New Orleans Convention Center
Atlanta, GA
Washington, DC
New Orleans, LA
Christiane B. Bostick
Letty Payne
David E. Whitney
Walt Disney World Resorts
Budget Rent A Car
Dallas Convention & Visitors Bureau
Lake Buena Vista, FL
Chicago, IL
Dallas, TX
Manuel J. Cortez
Barry L. Phillips
STAFF LIAISON
Las Vegas Convention & Visitors Authority
San Francisco Convention & Visitors Bureau
Richard A. Bray
Las Vegas, NV
San Francisco, CA
ASAE
George C. Donaghue
Mary E. Power
Washington, DC
Bally's Park Place Casino Hotel
Inter-Continental Hotels Corporation
Atlantic City, NJ
Washington, DC
Special Introductory Offer
Join ASAE today and save $50.
Nickname
A) Please check category(ies) of membership:
Name
Regular (Full-Voting)
Title
Phone (
)
Communication Section
Conventions & Expositions Section
Association/Company
Education Section
Address
Finance & Administration Section
Government Relations Section
City/State
Zip + 4
International Section
You will receive services upon payment. Please allow 4-6 weeks for initial receipt of publications.
Legal Section
Membership Marketing Section
Check enclosed for $
Bill me for $
Associate/Supplier
Charge $
to my:
American Express
VISA
MasterCard
B) Please check class of membership:
First Member from an association-
Account No.
Exp. Date
1 category above*
$175
$125
Additional categories of
membership for you
$
90
$
75
each
Additional Member from an
Sponsor's Name/Who introduced you to ASAE? (Optional)
association-1 category above* $145
$
95
Additional categories of
membership for you $ 90 $ 75 each
Associate Member-**
ASSOCIATION MANAGEMENT subscription price of one year ($24) is included in membership dues, and members may not
1 category above
$275
$225
deduct subscription price from dues.
Additional categories of
ASAE dues are not deductible as a charitable contribution for federal tax purposes, but may be deductible as a business expense.
membership for you
$
90
$ 75 each
Return to: American Society of Association Executives
Membership Development Department
1575 Eye Street, N.W.
Washington, D.C. 20005-1168
(202) 626-2727
(202) 371-8825 (FAX)
*This category can be Regular or a Section.
**This category can be Associate or a Section.
C016f
48
MARK YOUR CALENDAR
FOR
THESE UPCOMING ASAE
EVENTS
72nd ANNUAL MEETING & EXPOSITION
Inforum
Atlanta, GA
August 29-September 2, 1992
10th MANAGEMENT CONFERENCE
Washington Hilton & Towers
Washington, DC
December 13-16, 1992
MANAGEMENT & MEETINGS FORUM '93
Orange County Convention/Civic Center
Orlando, FL
March 27-31, 1993
GRAND HYATT WASHINGTON FLOOR PLAN
BURNHAM
INDEPENDENCE CONCOURSE
ROOM
B
C
D
E
LATROBE
ROOM
>
CORRIDOR A
BULFINCH
POTOMAC
ROOM
BOARDROOM
FARRAGUT
SQUARE
INDEPENDENCE BALLROOM
RENWICK
ROOM
C
LAFAYETTE
PARK
A
CONSTITUTION BALLROOM
w
D
A
B
CORRIDOR
KALORAMA
CIRCLE
CORRIDOR
E
WASHINGTON
BOARDROOM
F
G
H
I
FOYER
VIP
ROOM
CHERRY
McPHERSON
BLOSSOM
SQUARE
BOARDROOM
WILSON
ROOSEVELT
CABINJOHN
ARLINGTON
LEVEL 5B
LEVEL 3B
RAMADA RENAISSANCE FLOOR PLAN
It
18
19
LOUIS
Auditorium
16
Administration
IVV
I
2
North Salon
West
East
3
x
Salon
Salon
15
4
Central Salon
14
5
13
.
12
6
South Salon
RENAISSANCE
10
11
BALLROOM
VIP
7
207
8
9
GRAND BALLROOM
17
Divisible
MEETING ROOM LEVEL
BALLROOM LEVEL
WASHINGTON CONVENTION CENTER FLOOR PLAN
34
New York Avenue
36
Uppertevel
(26,000
32
33
sq.ft.)
37
CITILE
LOWER LEVEL
KITCHEN
30
31
27
20
29
TAX DROP
Shoel
23/24/25)
26
MECH
ELEC
22
21
20
19
(150,000 sq. ft.)
17
LOBBY
13
14
is
MAINT
to
BUS AND TAXI DROP
(100,000 sq. ft.)
LOBBY
9th Street
THE
0 FILEST
=
12
"
IO
H Street
6
7
5
4
a
11th Street
UPPER LEVEL
(105,000 sq. ft.)
ADMIN
CARETIRA
H Street