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Shaw Industries--Dalton, Georgia 8/3/92 [OA 7578] [1]
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Shaw Industries--Dalton, Georgia 8/3/92 [OA 7578] [1]
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FOIA Number:
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MARKER
This is not a textual record. This is used as an
administrative marker by the George Bush Presidential
Library Staff.
Record Group/Collection:
George H.W. Bush Presidential Records
Collection/Office of Origin:
Speechwriting, White House Office of
Series:
Speech File Backup Files
Subseries:
Chron File, 1989-1993
OA/ID Number:
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Folder ID Number:
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Folder Title:
Shaw Industries--Dalton, Georgia 8/3/92 [OA 7578] [1]
Stack:
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26
22
7
1
07/31/92 13:19
Census-CIR NonDu
001
Facsimile Transmission Cover Sheet
Name
GARY GERSHOWITZ
Company
To:
Building/Room
Phone Number
NAT Shelton
Name
From
Phone Number
301 7635809
Fax Number (801) 783-8083
Number of Pages (Including this page): 27
Notes:
Tax Foundation
(202)863-54
54
United States Department of Commerce
Bureau of the Census
Industry Division
CIR Nondurables Branch
Washington, DC 20283
07/31/92
13:19
Census-CIR NonDu
002
3
Table 4. COMPARISON OF STANDARD INDUSTRIAL CLASSIFICATION-BASED PRODUCT CODES WITH
SCHEDULE B EXPORT NUMBERS, AND HTSUSA IMPORT NUMBERS: 1991
Product
code
Product description
Export number1
Import number
22731 00
Woven carpet and rugs
5702.10.0000
5702.10.1000
5702.20.0000
5702.10.9010
5702.31.0000
5702.10.9020
5702.32.0000
5702.10.9030
5702.39.0000
5702.10.9090
5702.41.0000
5702.20.1000
5702.42.0000
5702.20.2000
5702.49.0000
5702.31.1000
5702.51.0000
5702.31.2000
5702.52.0000
5702.32.1000
5702.59.0000
5702.32.2000
5702.91.0000
5702.39.1000
5702.92.0000
5702.39.2010
5702.99.0000
5702.39.2090
5702.41.1000
5702.41.2000
5702.42.1000
5702.42.2010
5702.42.2090
5702.49.1010
5702.49.1090
5702.49.1500
5702.49.2000
5702.51.2000
5702.51.4000
5702.52.0000
5702.59.1000
5702.59.2000
5702.91.2000
5702.91.3000
5702.91.4000
5702.92.0010
5702.92.0090
5702.99.1010
5702.99.1090
5702.99.2000
Tufted carpet and rugs, by fiber:
22732 11
Nylon
5703.20.0000
5703.20.1000
5703.20.2010
5703.20.2090
22732 13
Polyester
5703.10.0000
5703.10.0000
22732 19
All other
5703.30.0000
5703.30.0010
5703.90.0000
5703.30.0090
5703.90.0000
Other carpet and rugs:
22733 10
Knitted
5701.10.0000
5701.10.1300
22733 20
Needle punched
5701.90.0000
5701.10.1600
22733 90
Braided, hooked, and other carpet and rugs n.e.c.
5705.00.0000
5701.10.2010
5701.10.2090
5701.90.1010
5701.90.1020
5701.90.1030
5701.90.1090
5701.90.2010
5701.90.2020
5701.90.2030
5701.90.2090
5705.00.1000
5705.00.2010
5705.00.2020
5705.00.2030
5705.00.2090
22733 30
Felt
5704.10.0000
5704.10.0000
5704.90.0000
5704.90.0000
N.e.c. Not elsewhere classified.
'Source: 1991 edition, Harmonized System-Based Schedule B, Statistical Classification of Domestic and Foreign Commodities Exported from the
United States.
Source: Harmonized Tariff Schedule of the United States, Annotated (1991).
07/30/92
10:57
1 404 226 8739
D W CHAMBER
002
Family-oriented July 4th celebration - Dalton, GA
On July 4, 1958, the City of Dalton, began an annual tradition of
celebrating Independence Day through family-oriented recreational
activities at the Dalton Parks and Recreation Department. (James
E. Brown Park) This past July 4th, the tradition continued with
the following activities: Adult Softball Tournament, Youth All-
Star baseball games, horseshoe pitching tournament; miniature golf
tournament; children's carnival games; swimming; old-timer softball
games; The Little Miss Recreation Pageant; Musical entertainment;
picnicking; and fireworks. Over 15,000 citizens of Dalton and
Whitfield County participated in this year's festivities.
Human Interest Stories - Dalton, GA
David Kenemer was unable to go to school most of the time as a
young child and youth because of severe leukemia. Between his
sophomore and junior years the leukemia went into remission. He
became interested in "politics" and ran for student body president
against tremendous odds of health and lack of popularity since he
had been absent so much. He was elected, was a good student,
worked for Chick Filet after school hours and was given a full
scholarship to Berry College by Chick Filet. He is still an
outstanding student at Berry College, wanting to go into politics.
Tracy Rhudy quit school at 16, married and had two children. She
entered the "Second Chance" program at Dalton High School for young
mothers, and was an '92 honor graduate. She is now 21, going to
Dalton College on scholarship, working in the summer in a local law
office, and is married to a Shaw Industries employee.
Both young people have been written about in the local newspapers
and were recommended to our office by school personnel as being
outstanding examples of excellence.
Prater's Home-made Mill COUNTRY Fair- oct Ground 10R11 COIN Meal
bused tobe an old Mill where they
food
craft show
Co Blocysmith DeNo
THE WHITE HOUSE
WASHINGTON
July 28, 1992
MEMORANDUM FOR PRE-ADVANCE PARTICIPANTS
FROM:
ED MURNANE
DEPUTY ASSISTANT TO THE PRESIDENT AND DIRECTOR OR
PRESIDENTIAL ADVANCE
SUBJECT:
PRE-ADVANCE TO DALTON, GEORGIA ON JULY 28, 1992
Attached for your information is a list of participants and an
outline schedule for the Pre-Advance to Dalton, Georgia on July
28, 1992.
PRE-ADVANCE PARTICIPANTS
Office of Presidential Advance
John Herrick, Special Assistant to the President for Advance
Suzanne Faulk, Trip Coordinator
Lori Rosso, Trip Coordinator
United States Secret Service
Dick Rathmell, ASAIC, PPD
Dave Zimmerman, Lead Agent (Meet and Drop in Georgia)
White House Military Office
Maj. John Wissler, Military Aide to the President
Colleen Ryan, Air Force Representative
Capt. Glen Graham, HMX Representative
Maj. Lee Viverette, HMX Representative
White House Communications Agency
Mark Barnette, Ops Officer
Dale Ellenbarger, PCO (Meet and Drop in Dalton)
Office of Communications
Michelle Nix, Researcher
PRE-ADVANCE SCHEDULE
Tuesday, July 28, 1992
6:30 am
Vans depart West Basement en route Washington
National Airport
(Drive Time: 15 Minutes)
6:45 am
Arrive Washington National Airport and proceed to
Delta Terminal.
7:20 am
Delta #989 departs Washington, D.C. en route
(E.D.T.)
Atlanta, Georgia.
(Flight Time: 1 Hour 45 Minutes)
(Time Change: None)
9:05 am
Arrive Hartsfield International Airport, Atlanta,
(E.D.T.)
Georgia and proceed to board vans.
Met by:
Bill Thorne
Bush/Quayle '92
404-365-7700
9:20 am
Vans depart Hartsfield International Airport en
route Dalton, Georgia.
(Drive Time: 1 Hour 15 Minutes)
10:45 am
Arrive Shaw Industries Distribution Terminal,
Dalton, Georgia and begin participation in
Meeting.
Met by:
Carl Rollins
Shaw Industries
Vice President
706-275-1003 (W)
11:45 am
Conclude Meeting and begin participation in Site
Survey of Terminal Area Center.
*
ASK GEORGE BUSH ON INT'L TRADE AND ECONOMIC
GROWTH
1:05 pm
Conclude Site Survey, board vans, and depart Shaw
Industries en route Hartsfield International
Airport.
(Drive Time: 1 Hour 15 Minutes)
2:20 pm
Arrive Hartsfield International Airport and
proceed to Delta Terminal.
3:16 pm
Delta Flight #378 departs Atlanta, Georgia
(E.D.T.)
en route Washington, D.C.
(Flight Time: 1 Hour 44 Minutes)
(Time Change: None)
5:00 pm
Arrive Washington National Airport, Washington,
(E.D.T.)
D.C. and proceed to vans.
5:10 pm
Vans depart Washington National Airport en route
West Basement.
(Drive Time: 15 Minutes)
5:25 pm
Arrive West Basement.
07/30/92
16:08
706 275 1129
SHAW INDUSTRIES
001/002
Shaw Industries, Inc
P.O. Box 2128
616 E. Walnut Ave
Dalton, GA 30722
FACSIMILE TRANSMISSION
DATE 7/30/92
TO : Gary Gershwitez
FAX # (202) 456-6218
FROM : Care Rollina
PHONE # (706) ) 275 - 1034
2
Total number of pages, including this cover page :
The original of this facsimile
will
will not be mailed to you.
Please notify us immediately at (706) 275 - 1034 ) if total noted above is not received properly.
Confidentiality Note
The information contained in this telecopy message is being transmitted to and is intended only
for the use of the individual named above. If thereader of this messageis not the intended recipient,
you are hereby advised that any dissemination, distribution or copy of this facsimile is strictly
prohibited. If you have received this facsimile in error, please immediately notify us by telephone
and destroy this facsimile message.
Thank you,
Facsimile Operator Renea
Extension
Comments :
SPN 02-0207
07/30/92
16:08
706 275 1129
SHAW INDUSTRIES
002/002
PRE-REMARKS
Historic significance - no other president has ever visited Dalton, GA.
Opportunity for recognition of carpet industry as having national significance.
Carpet industry as a growing, global business - entering the international arena.
Shaw Industries' goal of becoming a world-class company.
As an industry leader, we are well on the way.
Industry is positioned as the floor-covering of choice in North America and most other parts
of the world.
Importance of people in accomplishing our mission.
Whether with our customers, our employees, our shareholders.
The company succeeds by the efforts and teamwork of our people.
It is through people that we will meet our quality goals, both in products and
services.
Creation of jobs and growth opportunities for people will always be important to Shaw
Industries.
Honored that President has come to visit us.
Pleased that all of you are here to share this occasion.
The President will be arriving shortly.
/rm1197
PAGE 3
1992 PR Newswire, April 28, 1992
for Salem Carpet Mills shareholders entitled to vote at the meeting, 15 April
16, 1992 Proxy materials are in the process of being mailed to holders of
record of Salem Carpet Mills common stock.
Shaw Industries, Inc., with corporate offices in Dalton, Ga. , manufactures
and sells carpeting to retailers and distributors throughout the United States
and exports to Canada and several foreign markets. CONTACT: Robert E. Shaw of
Shaw Industries, 404-278-3812
ORGANIZATION: Shaw Industries, Inc.
TICKER-SYMBOL: SHX
GEOGRAPHIC: Georgia
INDUSTRY: Textiles
TM
TM
TM
LEXIS:NEXIS® ®
LEXIS·NEXIS®
LEXIS-NEXIS®
Services of Mead Data Central, Inc.
Recyclable
07/28/92
15:03
81 404 226 8739
D W CHAMBER
002
DALLON Discover more in the
World's Carpet Capital.
DALTON, GA - YESTERDAY AND TODAY
The People of Dalton and Whitfield County share a rich and colorful past. Long before the Civil War,
the Cherokee Indians made their home here. Dalton is the gateway to the 150-mile Chieftain's Trail,
which traces the path of Indian sites located throughout Northwest Georgia. Andrew Jackson's "Trail
of Tears" had its starting point in Whitfield County at Red Clay Council Grounds, which was the last
capital of the Cherokee Nation. Visitors to the area today can explore the historic home of Chief James
Vann, the Cherokee Capital New Echota, and the Red Clay Council Grounds, lasting remains of a strong
and proud Cherokee Indian Nation.
As the county seat, Dalton, founded in 1847, earned a place in Civil War history as a Confederate
hospital and manufacturing town, and is on the Blue and Gray Trail of important Civil War sites between
Chattanooga and Atlanta. In May of 1864, the Atlanta campaign began when General Sherman's troops
met Johnston's Confederates at Tunnel Hill, Dug Gap, and along Rocky Face Ridge. Many Civil War
markers stand today commemorating important activities in the area. Locations like Dug Gap Battle
Park, where breastworks used by Confederate soldiers are preserved, and the Confederate cemetery, bring
a sense of immediacy to the past century.
In the early 1900's, Catherine Evans Whitener revived and popularized the colonial are of tufting.
Catherine made tufted bedspreads along with other women who sewed for extra money, and this growing
cottage industry helped people survive the depression of the 1930's. The tufters hung the bedspreads
on clothes lines to dry and tourists were attracted by the brightly colored spreads and the novelty of
buying them off the line. US Highway 41 between Dalton and Cartersville became known as "Bedspread
Alley" or "Peacock Alley" from a popular pattern. The success of tufted bedspreads, scatter rugs and
robes, and the changing wage and labor requirements, led to the creation of machines that could tuft
carpet. Thus, Dalton evolved into the "Carpet Capital of the World." Now, the Dalton area produces
65 to 70 percent of the world's carpet production!
Dalton produces 1.3 billion square yards of carpet yearly, and of that, 80% is replacement carpet.
Of all carpet produced: 40% is residential, 26% is commercial, 24% is residential contract, and 10%
is transport/outdoor.
The dollar value of the industry products is $8.5 billion (1990) at mill level, $8.4 billion (est. 1991),
and $12 billion (est.) at retail.
In 40 years - 1950 through1990 - the price of carpet has increased by only 75.5%; new car prices are
up 213% for the same period; and all commodities combined have increased in price by 311%.
In 1970, nylon accounted for 44% of the 996 millions pounds of face fibers consumed in the
manufacture of all carpet and rugs, with acrylics accounting for 16%, and polyester 17%. Today there
are over 2.5 billion pounds of face fibers consumed per year, with nylon accounting for 73.4% of the
total, polypropylene (olefin) 19.4%, polyester 6.6%, and wool 0.6%. The creation of bulk continuous
filament yarn was the catalyst that made Dalton grow. The largest local manufacturer alone used 2
million pounds of fiber a day!
About 54% of the nearly 50,000 strong labor force is engaged in manufacturing. Much of the
manufacturing success of the Dalton area is attributed to the strong employee-employer relationship that
has always been prevalent here.
07/28/92
15:04
1 404 226 8739
D W CHAMBER
1
003
APPENDIX TABLE :- CARPET/RUG EXPORTS touc $ Imitied:
CARRETIRUS IMPORTS (000 $ Ginitted)
% Inc.
% Inc.
% Inc.
% Inc.
Year
Sq. Yda.
or Dec
Dollars*
or Dec.
Year
Sq. Yds
or Dec.
Dollars**
or Dec.
1975
-:,
20,895
-
$ 86,173
I
1975
10,751
-
$ 87,292
-
1976
24,630
+17.9
102,456
+18.9
1976
13,988
+30.1
119,705
+37.1
1977
23,865
- 3.1
105,786
+ 3.3
1977
13,871
- 0.8
146,319
+22.2
1976
31,763
+33.1
147,322
+39.3
1978
15,032
+ 8.4
189,848
+29.7
1979
43,763
+37.8
212,272
+44.1
1979
14,151
- 5.9
199.752
1. 5.2
1980
68,617
+56.8
320,281
+50.9
1980
13,798
- 2.5
276,311
+38.3
1981
60,480
-11.9
335,172
+ 4.6
1981
14,151
+ 2.6
299,226
+ 8.3
1982
50,265
-16.9
286,182
-14.6
1982
17,122
+21.0
267,594
-10.6
1983
48,342
- 3.8
264,092
- 7.7
1983
23,813
+39.1
317,264
+18.6
1984
36,029
-25.5
216,412
-18.1
1984
$7,961
+54.4
458,936
+44.7
1985
24,767
-31,3
165,108
-23,7
1985
$1,764
+36.4
510,356
+11.2
1986
Is
29,866
+20,6
151,151
1 9.7
1986
48,525
- 6.3
585,831
+14.8
1987
41,950
+40.5
216,588
+19.5
1987
42,925
-11.5
655,047
+11.5
1988
65,812
+58.9
331,570
+53.1
1988
42,413
- 1.2
576,414
-12.0
1989
$7,729
+ 2.9
383,188
+15.7
1969
74,755
+76.3
512,919
+ 6.3
1990
89,283
+31.8
551,456
+43.9
1990
1991
FORCE
60,735
-16.7
597.895
- 2.4
+42.8
785,047
+351
1991
57,504
-37
572677
2
Source: U.S. Department of Commerce, Bureau of the Cen-
Source: U.S. Department of Commerce. Bureau of the Cen-
sus. EM 522. 526 and 545. Excludes Underlayment.
sus, IM 145 and 146. Excludes Underlayment.
*F.A.S. Country of Origin - not including freight and
**C.I.F. values (cost, insurance and freight)
duty cost.
NOTE: 1989 and subsequent Export and import data reflects the implementation of the New Standardized International Codes
directory affecting reporting categories in the Harmonized Tariff Schedule of the United States Annotated.
APPENDIX TABLE 10 - CARPET/TOTAL TEXTILE BALANCE OF TRADE (000's Omitted)
(Millions)
(Billions)
CARPET
BALANCE OF
TEXTILES
BALANCE OF
PERIOD
IMPORTS
EXPORTS
CARPET TRADE
IMPORTS
EXPORTS
TEXTILE TRADE*
1976
119,705
102,456
-14.41%
1,791
1,970
+09.99%
1977
146,319
105,786
-27.71%
1,939
1,959
+01.03%
1978
189,846
147,322
-22.40%
2,400
2,225
-07.29%
1979
199,752
212,272
+ 6.26%
2,399
3,189
+32.93%
1980
276,311
320,281
+15.91%
2,676
3,632
+35.73%
1981
299,226
335,172
+12.01%
3,250
3,619
+11.35%
1982
267,594
286,182
+ 6.95%
3,000
2.784
-07.20%
1983
317,264
264,092
-16.76%
3,460
2,368
-31.56%
1984
458,936
216,412
-52.84%
4,874
2,382
-51.13%
1985
510,356
185,108
-67.65%
5,274
2,366
-55,14%
1986
585,831
181,151
-69.08%
6,151
2,570
-58.22%
1987
655,047
216,585
-66.94%
6,318
2,900
-58.08%
1988
576,414
331,570
-42.48%
6,748
3,651
-45.90%
1989
612,919
383,188
-37.48%
6,417
3.897
-39.27%
1990
597.995
551.456
7.80%
6,731
4,926
-26.82%
Textiles include all yams, carpet, rugs, and fabrics. F.A.S. values for Exports and C.I.F. values 5161 for Imports. -26.58
Sources: U.S. Department of Commerce, Bureau of the Census. IM 145, IM 146, EM 522, EM 645, EM 546, FT 135,
FT 140 and FT 990.
1991
745,067
11
(Millions)
1991 (Billions) 5,461
07/28/92
15:04
1 404 226 8739
DW CHAMBER
5
004
1 1483 HVI
CARPET AND RUG TRADE BALANCE
675
s 000000000
745,06
IMPORTS
600
00000000
57267
525
450
375
300
S
225
150
75
Millions
1983
1984
1885
1986
of Dollars
1987
1988
1988
1990
1991
Source: U.S. Department of Commerce, Bureau of the Census, IM 145 and 148, for imports
U.S. Department of Commerce, Bureau of the Census: EM 522. 526 and 545 for Exports
5
07/28/92 15:05
1 404 226 8739
D W CHAMBER
005
The following is a statement of facts from Shaw Industries
concerning their acquisition of Salem:
Shaw Industries, Inc. is the world's leading carpet manufacturer.
Shaw's sales exceed $2 billion annually and it has 20,000
employees.
Shaw Industries recently (finalized in May, '92) acquired Salem
Carpet Mills which added 3,400 employees and approximately $400
million in sales. The acquisition price was $71 million in stock
and cash.
Gary, this acquisition and the one today of Mohawk purchasing
Horizon are the largest recent examples of the maturing and merging
of the carpet industry.
Sixty to seventy percent of all the world's carpet is made in this
area of North Georgia! We have here over 100 carpet outlet stores
which add to the tourism dollars of the area.
The "Yesterday and Today" sheet has more facts and figures about
the local market and the basic history of why the industry
developed here.
005
Editorial- Atlanta Journal.
Tuesday, April 21, 1992
EDUCAtiON Nec
Peter Kent
journal, april 21,1992 - Editorine page
Dalton has more to be proud than carpets
to of stay ahead iNthe WORLFORE
A survey left the carpet capital of the
Foundation. Among its successes, the foun-
world reeling as if someone had pulled the
Despite the incessant lambasting the na-
dation was able to get more than 300 busi-
tion's education system takes from business
rug out from under it. A 1989 study showed
ness to agree not to employ workers younger
that 56 percent of the
leaders, too few companies do more than just
than 19. The result was startling. The drop-
adults in the city of Dalton
complain. A major survey last September by
out rate fell from 50 percent to 30 percent.
Louis Harris & Associates indicated that of
D W CHAMBER
and Whitfield County were
But with boom times in the floor-covering
high-school dropouts.
the 402 companies contacted only 14 percent
business came a need for workers. Backslid-
Unlike most of corpo-
ing allowed the dropout rate to rise again.
reported having worker-training programs
that provided instruction in the 3Rs.
rate America, Dalton's
Confidence is high in the community that
manufacturers did more
lightning can strike twice. Nearly $300,000
While business leaders are ever willing to
than rant about the public
has been raised to fund resources for the new
lament the notion that poorly trained work-
education's failures. Acting
adult-education program, and a score of
ers blunt America's competitive edge, they
in partnership with civic
companies have begun adult-learning class-
are unwilling to fund education. Robert
leaders and educators, the
es. In the two years since the survey, 429
Reich in his book "The Work of Nations" re-
company officials created
adults have completed their General Educa-
ports that the corporate share of local prop-
an adult education program. Some 30 classes
tion Development coursework.
erty-tax revenues, which are the fundamen-
01 404 226 8739
are now offered at the mills, aided by efforts
Everyone involved in the program- - stu-
tal source of education funding, have plum-
of Dalton College and 60 volunteer tutors.
dent, tutor, sponsors alike - deserve a hand
meted from 45 percent in 1957 to 16 percent
Such a commitment to education in-
for their efforts. President Bush could flud a
in 1987.
provement is not new to Dalton. In 1983,
thousand points of light in the Dalton-Whit-
No one denies that America's education
when the dropout rate equaled the gradua-
field area alone. Yet the business community
system needs overhauling, but business lead-
tion rate, the community railied around a
warrants special mention, if for no other rea-
Dalton-Whitfield Chamber of Commerce ini-
ers have no justification to complain about it
son than to encourage other executives to es-
tiative to create the Education is Essential
when they are more part of the problem than
tablish adult-education programs.
part of the solution:
14:33
07/28/92
07/29/92
13:32
AMERICA2000
51 1 404 226 8739
LEADERSHIP WORKSHOP
CHAMBER M a
July 20 - 21, 1992
Omni Hotel at CNN Center
Atlanta, Georgia
U.S. Chamber of Commerce/Center for Workforce Preparation
and Quality Education and
U.S. Department of Education
003
07/29/92
13:32
1 404 226 8739
D W CHAMBER
004
AGENDA
MONDAY, JULY 20, 1992
12:00 noon to 6:00 p.m. REGISTRATION - International Promenade
12:00 noon to 6:30 p.m.
RESOURCE CENTER OPEN - International
Promenade
The Center for Workforce Preparation and
Quality Education and U.S. Department of
Education staff will be available to answer
questions and provide assistance throughout the
workshop in the AMERICA 2000 Resource
Center.
2:00 p.m. to 3:30 p.m.
PRE-WORKSHOP CONCURRENT SESSIONS
Concurrent Session I - Communicating the
AMERICA 2000 Message - Swanton Room
Linda Dunn Brown, Supervisor, Dade County
Public Schools, Miami, FL (moderator)
Rick Whitson, General Manager, WEAS Radio,
Savannah, GA
Dian Stevenson, Administrator, Kroger 2000,
Atlanta, GA
Willa Brantley, Superintendent, Choctaw
Department of Education, Philadelphia, MS
Concurrent Session II - Programs That Work:
Chambers of Commerce Are "Breaking the
Mold" Thornton Room
Robert Martin, Vice President/Executive
Director, U.S. Chamber of Commerce/Center
for Workforce Preparation and Quality
Education, Washington, D.C.moderator)
Lesley Grady, Executive Director, Atlanta
Partnership of Business and Education,
Metropolitan Atlanta Chamber of Commerce,
Atlanta, GA
Ellen Hayden, Vice President for Education,
South Carolina Chamber of Commerce,
Columbia, SC
Janet A. Bolen, Program Coordinator, Dalton-
Whitfield Chamber of Commerce, Dalton, GA
Deborah Pinchak, Vice President, Education
Division, Charlotte Chamber of Commerce,
Charlotte, NC
Bernice Collis, Chairperson, Education Commit-
tee, Martinsburg-Berkeley County Chamber of
Commerce, Martinsburg, WV
3:30 p.m.
Break to change rooms.
07/28/92
13:01
51 404 226 8739
D W CHAMBER
014
1990 CPH-L-81.
Selected Labor Force and Commuting Characteristics: 1990
Table 2.
Whitfield County, Georgia
should note that these data are based on a sample, subject to refer sampling to the
The user and that there are limitations to many of these data. Please of
variability, technical documentation for Summary Tape File 3 for a further explanation sampling
variability and limitations of the data.
OCCUPATION
LABOR FORCE STATUS
Persons 16 years and over
56,041
Employed persons 16 years
39,636
and over
37,932
In labor force
Percent in labor force
70.7
Executive, administrative,
Civilian labor force
39,628
and managerial occupations
3,854
Employed
37,932
Professional specialty
Unemployed
1,696
occupations
3,114
Percent unemployed
4.3
Technicians and related
8
Armed Forces
support occupations
926
Not in labor force
16,405
Sales occupations
3,767
Administrative support
Males 16 years and over
27,262
occupations, including clerical
6,273
21,876
Private household occupations
56
In labor force
Percent in labor force
80.2
Protective service occupations
363
Civilian labor force
21,868
Service occupations, except
Employed
21,061
protective and household
2,476
Unemployed
807
Farming, forestry, and
Percent unemployed
3.7
fishing occupations
484
Armed Forces
8
Frecision production, eraft,
Not in labor force
5,386
and repair occupations
4,594
Machine operators, assemblers,
Females 16 years and over
28,779
and inspectors
7,562
In labor force
17,760
Transportation and material
Percent in labor force
61.7
moving occupations
2,659
Civilian labor force
17,760
Handlers, equipment cleaners,
Employed
16,871
helpers, and laborers
1,804
Unemployed
889
Percent unemployed
5.0
INDUSTRY
-
Armed Forces
Employed persons 16 years
Not in labor force
11,019
and over
37,932
Agriculture, forestry, and
Females 16 years and over
28,779
fisheries
520
With own children under 6 years
4,594
Mining
49
Percent in labor force
63.9
Construction
1,703
With own children 6 to 17 years
Manufacturing, nondurable goods
15,828
only
5,602
Manufacturing, durable goods
1,822
Percent in labor force
80.6
Transportation
1,283
Communications and other
public utilities
507
Own children under 6 years in
families end subfamilies
5,803
Wholesale trade
1,931
All parents present in
Retail trade
4,898
household in labor force
3,460
Finance, insurance, and
real estate
1,257
Own children 6 to 17 years
Business and repair services
1,155
in families and subfamilies
11,865
Personal services
779
All parents present in
Entertainment and recreation
household in labor force
8,928
services
196
Health services
1,759
Persons 16 to 19 years
4,800
Educational services
2,118
Not enrolled in school and
Other professional and
not high school graduate
1,136
related services
1,280
Employed OF in Armed Forces
556
Public administration
847
Unemployed
172
Not in labor force
408
CLASS OF WORKER
Employed persons 16 years
COMMUTING TO WORK
and over
37,932
Workers 16 years and over
37,308
Private wage and salary workers
32,204
Percent drove alone
79.7
Government workers
3,659
Percent in carpools
16.4
Local government workers
2,147
Percent using public transportation
0.3
State government workers
1,167
Percent using other means
0.8
Federal government workers
345
Percent walked or worked at home
2.8
Self-employed workers
1,936
Mean travel time to work (minutes)
17.4
Unpaid family workers
133
JUL-31-92 FRI 11:32
CARPET AND RUG INSTITUTE
FAX NO. 7062788835
P.01
Gary Gershowicz
SOURCE: The Carpet and Rug Institute's statistical booklet, "The Industry Review"
APPENDX TABLE -- CARPET/RUG EXPORTS (000 $ Omitied)
CARPE RUG IMPORTS (000 6 Omitted)
% Inc.
% Inc.
% Inc.
% Inc.
Year
Sq. Yds.
or Dec.
Dollars*
or Dec.
Year
Sq. Yds
or Dec.
Dollars*
or Dec.
1975
20,895
-
$ 86,173
-
1975
10,751
-
$ 87,292
-
1976
24,630
+17.9
102,456
+18.9
1976
13,988
+30.1
119,705
+37.1
1977
23,865
1 3.1
105,786
+ 3.3
1977
13,871
- 0.8
146,319
+22.2
1978
31,763
+33.1
147,322
+39.3
1978
15,032
+ 8.4
189,846
+29.7
1979
43,763
+37.8
212,272
+44.1
1979
14,151
- 5.9
199,752
+ 5.2
1980
68,617
+56.8
320,281
+50.9
1980
13,798
- 2.5
276,311
+38.3
1981
60,460
-11.9
335,172
+ 4.6
1981
14,151
+ 2.6
299,226
+ 8.3
1982
50,265
- 16.9
286,182
-14.6
1982
17,122
+21.0
267,594
- 10.6
1983
48,342
- 3.8
264,092
- 7.7
1983
23,813
+39.1
317,264
+18.6
1984
36,029
-25.5
216,412
-18.1
1984
37,961
+54.4
458,936
+44.7
1985
24,767
-31.3
165,108
-23.7
1985
51,764
+36.4
510,356
+11.2 +
1986
29,866
+20.6
181,151
+ 9.7
1986
48,525
- 6.3
585,831
+14.8
1987
41,950
+40.5
216,588
+19.6
1987
42,925
-11.5
655,047
+11.8
1988
65,812
+56.9
331,570
+53.1
1988
42,413
- 1.2
576,414
-12.0
1989
67,729
+ 2.9
383,188
+15.7
1989
74,755
+76.3
612,919
+ 6.3
1990
89,283
+31.8
551,456
+43.9
1990
60,736
-18.7
597,895
- 2.4
91127493
+42.8
78,067.00
+35.1
1991
57,504
-3.8
572,677
43
Source: U.S. Department of Commerce, Bureau of the Cen-
Source: U.S. Department of Commerce, Bureau of the Cen-
sus, EM 522, 526 and 545. Excludes Underlayment.
sus, IM 145 and 146. Excludes Underlayment.
F.A.S. Country of Origin - not including freight and
**C.I.F. values (cost, insurance and freight)
duty cost,
NOTE: 1989.and upsequent Export and Import data reflects the implementation of the New Standardized International Codes
directory affecting reporting categories in the Harmonized Tariff Schedule of the United States Annotated.
APPENDIX TABLE 10- CARPET/TOTAL TEXTILE BALANCE OF TRADE (000's Omitted)
(Millions)
(Billions)
CARPET
BALANCE OF
TEXTILES
BALANCE OF
PERIOD
IMPORTS
EXPORTS
CARPET TRADE
IMPORTS
EXPORTS
TEXTILE TRADE
1976
119,705
102,456
-14.41%
1,791
1,970
+09.99%
1977
146,319
105,786
-27.71%
1,939
1,959
+01.03%
1978
189,846
147,322
-22.40%
2,400
2,225
-07.29%
1979
199,752
212,272
+ 6.26%
2,399
3,189
+32.93%
1980
276,311
320,281
+ 15.91%
2,676
3,632
+35.73%
1981
299,226
335,172
+12,01%
3,250
3,619
+ +11.35%
1982
267,594
286,182
+ 6.95%
3,000
2,784
-07,20%
1983
317,264
264,092
-16.76%
3,460
2,368
-31.56%
1984
458,936
216,412
-52.84%
4,874
2,382
-51.13%
1985
510,356
165,108
-67,65%
5,274
2,366
-55,14%
1986
585,831
181,151
-69.08%
6,151
2,570
-58.22%
1987
1
655,047
216,588
-66.94%
6,918
2,900
-58.08%
1988
576,414
331,570
-42.48%
6,748
3,651
-45.90%
1989
612,919
383,188
-37.48%
6,417
3,897
-39.27%
1990
597,995
551,456
7,80%
6,731
4,926
-26.82%
Textiles 491 include all yarns, 592677 carpet, rugs, 745,062 and fabrics. F.A.S. 2.31 values for Exports 7339 and C.I.F. values for Imports. -26.58
Sources: U.S. Department of Commerce, Bureau of the Census, IM 145, IM 146, EM 522, EM 545, EM 546, FT 135,
FT 140 and FT 990.
11
JUL-31-92 FRI 13:49
CARPET AND RUG INSTITUTE
FAX NO. 7062788835
P.02
CARPET INDUSTRY PROGRAM
page two
"Retailers will benefit as well," said VanGelderen. "With their customers asking more
frequently for environmentally friendly products, they are looking to the manufacturers for the
answers. With this program, retailers across the country will be able to respond enthusiastically
and knowledgeably to consumer buying priorities."
At this early stage of the program, a significant number of CRI's members are participating
in this voluntary testing and labeling program including the top five carpet producers.
Participation in the CRI program is very simple. Carpet manufacturers submit carpet
product types to be tested for volatile organic compounds (VOCs). CRI sends the samples to Air
Quality Sciences, a laboratory based in Atlanta, for independent, blind emissions tests using the
latest environmental chamber technology.
Carpet that meets the predetermined emission criteria for VOCs will be identified by a
green, indoor air quality label on the back of the product. Indoor air quality labels will be easily
identifiable to consumers on showroom samples and product literature. CRI will retest products at
least annually to ensure that they continue to meet the program criteria.
CRI encourages manufacturers and retailers to use the IAQ label and in-store displays that
explain the label program. Consumers and/or retailers can call the 800 phone number listed on the
label to determine if the product type identified by the label is in compliance with CRI's indoor air
quality program.
If a product type is tested and exceeds the established emission testing criteria, CRI will
advise the manufacturer and request the carpet manufacturer to make process or formulation
changes, which will permit the product to meet the approved criteria. After the appropriate product
modification, the manufacturer may resubmit the product for additional testing. Products will not
be permitted to affix the indoor air quality label unless they pass the test.
"We are proud of our indoor air quality program, the first of its kind for the interior furnish-
ing sector," VanGelderen said. "We hope it serves as a model for other manufacturers of home
products."
The Carpet and Rug Institute is the national trade association for the carpet and rug indus-
try. Its membership is comprised of manufacturers and suppliers who represent 95 percent of all
carpet produced in the United States.
##
We have 31 carpet manufacturers participating in the program.
These 31 represent more than 65% of the carpet produced in
JUL-31-92 FRI 13:50
CARPET AND RUG INSTITUTE
FAX NO. 7062788835
P. 03
CRI
The Carpet and Rug Institute, Box 2048, Dalton, GA 30722
(404) 278-3176
FAX (404) 278-8835
NEWS RELEASE
THE CARPET AND RUG INSTITUTE
The Carpet and Rug Institute (CRI) is the national trade association representing the carpet and
rug industry. Headquartered in Dalton, Georgia, the association also has offices in Washing-
ton, D.C. The Institute's membership consists of manufacturers representing 95% of all carpet
produced in the United States. Membership also includes prominent suppliers, as well as
importers and carpet manufacturers located outside of the United States.
A board of directors composed of chief executive officers directs the organization, with im-
plementation by a full time professional staff. CRI also consists of personnel from member
companies who devote their time and expertise to more than forty committees and subcommit-
tees.
By assembling information on a wide range of subjects, the Institute serves as the voice of the
industry. It also serves as a focal point and sounding board where issues can be discussed.
For more information about CRI, please call 706/226-9925 or 706/278-3176.
JUL-31-92 FRI 13:51
CARPET AND RUG INSTITUTE
FAX NO. 7062788835
P.04
INDOOR AIR QUALITY
PROGRAM
for the
CARPET INDUSTRY
CRI
The Carpet and Rug Institute, P.O. Box 2048, Dalton, Georgia 30722 (706) 278. 1176
CRI INDOOR AIR QUALITY CARPET TESTING PROGRAM
FACT SHEET
In late 1991, The Carpet and Rug Institute completed a Carpet Policy Dialogue process
under the aegis of the Environmental Protection Agency (EPA). Participating in that
process were the American Lung Association, the Consumer Product Safety Commission,
the EPA and 19 other consumer, environmental, labor, government, scientific, and industry
groups.
As a result of the Dialogue process, a voluntary program by the carpet and rug industry to
reduce emission levels from carpet, carpet cushion, and installation adhesives is now in
progress.
Additionally, the carpet manufacturing industry is also establishing a labeling program
called CRI Indoor Air Quality Carpet Testing Program. Individual carpet product types
from participating manufacturers will be scientifically tested with the latest environmental
chamber technology.
Testing for volatile organic chemicals (VOCs) will be conducted by Air Quality Sciences,
an independent laboratory, well-known for its leading edge technology.
Under the program, product types must be periodically retested to ensure that the estab-
lished emission levels are not being exceeded.
Carpet product types that have been tested for VOCs, which do not exceed the established
emission levels, will be identified with an indoor air quality program label. The label will
be affixed to carpet samples in retail showrooms and featured in a variety of manufacturers'
literature to architects, interior designers, and specifiers.
The indoor air quality program parameters and operational procedures have been and will
continue to be reviewed by an indoor air quality panel comprised of individuals from gov-
ernment and non-government groups, i.e., American Federation of State, County and
Municipal Employees, American Lung Association, American Society of Interior Design-
ers, International Facility Management Association, Research Triangle Institute, General
Services Administration, U.S. Consumer Product Safety Commission, and the U.S. Envi-
ronmental Protection Agency.
For the consumer, the indoor air quality program label will be further assurance that the
carpet industry is committed to manufacturing an environmentally responsible product.
0792
JUL-31-92 FRI 13:51
CARPET AND RUG INSTITUTE
FAX NO. 7062788835
P.05
INDOOR AIR QUALITY
PROGRAM
for the
CARPET INDUSTRY
CRI
The Carpet and Rug Institute, P.O. Box 2048, Dalton, Georgia 30722 (706) 278-3176
CARPET TESTING AND MANUFACTURER
CERTIFICATION PROCEDURE (A SIMPLIFIED OVERVIEW)
The carpet manufacturer desires participation in the indoor air quality program.
The carpet manufacturer signs a voluntary participation agreement.
The carpet manufacturer agrees to have his product types tested.
Samples are obtained from the manufacturer in one or more of 31 product types.
Carpet samples are tested by Air Quality Sciences, an independent laboratory.
The independent laboratory tests the product using highly sophisticated environmental
chamber technology. The test methodology is approved by the EPA Dialogue consensus
and has been submitted to ASTM.
The manufacturer is advised by CRI if the product mccts the test critcria.
If the product does not exceed the predetermined VOC emission levels, the carpet manu-
facturer is authorized to attach the indoor air quality label to that specific product type. The
label can be used in product literature, on hang tags and sample backs, etc.
CRI certifies participation of the manufacturer in the indoor air quality program.
CRI retests the product approximately once per year, as per the above procedure.
If the product type exceeds the established emission level, the carpet manufacturer is so ad-
vised, and is requested to make process or formulation changes, which will permit the
product to meet the test criteria.
After the appropriate product modification, the manufacturer may resubmit the product and
follow the procedure, as outlined.
Products which do not meet the test criteria will not thereafter be allowed to affix the label
until they pass.
Labels are assigned specifically to an individual manufacturer and his individual product
type(s).
0792
JUL-31-92 FRI 13:52
CARPET AND RUG INSTITUTE
FAX NO. 7062788835
P.06
CRI Indoor Air Quality Panel
To help us understand and meet the needs of consumers, the Carpet and Rug Institute (CRI) organ-
ized an indoor air quality panel made up of individuals from governmental agencies and consumer
oriented groups. The Panel will also provide CRI with insight about the general structure and op-
cration of the CRI Indoor Air Quality Program and keep us up to date on new developments.
CRI is consulting on a continuing basis with individuals of the following organizations:
Government
General Services Administration (Sharon Booker)
U.S. Consumer Product Safety Commission (Skip Schaeffer)
U.S. Environmental Protection Agency (Robert Axelrad, Gene Tucker)
Non-Government
American Federation of State, County and Municipal Employees (Katherine Cox)
American Lung Association (Marion Herz)
American Society of Interior Designers (Odette Lueck)
International Facility Management Association (Christine Neldon)
Research Triangle Institute (Dennis Naugle)
Note: These organizations have provided valuable input to CRI's Indoor Air Quality Carpet Test-
ing Program; however, individual representation on the Panel does not necessarily constitute or
imply official endorsement by the organization.
The Carpet and Rug Institute, P.O. Box 2048, Dalton, Georgia 30722 (706) 278-3176
Shaw Industries
300-400 audience
9:30 -10:00 am arrival
Takein
40% of fres carpet business
Dalton Carpet capital of World
*
Carl Miller Rollins, TopidCalloway Asst to Mr. Rollins
Koland Albertson
POTUS intro:
On stage:
-A nonunion organization
Happy relationship between
Dave Anderson = Lead Advance
management Habor
Bobby Carr - Press Lead
Info: annual Report, company brochure
10 arrival
Remarks Toast Lectern
NAFTA start
Q&A
5-10,mins of Remarks
Possibly going to identify some carpet rolls as
"going to Mexico, Canada, etc."
to highlight NAFTA
Chattanaoga Airport Event normanks
Shaw Pride
People Reaching Individual Excellence
377-3917
226-9925
Highway south 41: peacock
Alley:
CROWN Garden R Archives
706-278-0217- Polly Boggess
Refered by B Deborah
Macon
David Walters
USTR
Fax of stats t figures ou
Corpeter textile indentry
in Georgia specificaly - (Dalton)
Commerce Dept.
US Industrial
ouflook
Floor Covering wells Water's
James Bernett
aff. of Textilet Aparrel
3774058
Bill
IaHl Trade Comm, Bill Bulka
Daulton, GA
B/Q Fundraiser
x7121 Bill Thore- - Ga. GOP
404 365-7700
Financial Group Leadership
Chmn: Jim Edenfield
Gop/Victory
Daulton Conv. Center
To Gary
Date 7/30
Time 3:37
WHILE YOU WERE OUT
M
Rene
of
Car \ Rollins
Phone 706-275-1034
Area Code
Number
Extension
TELEPHONED
PLEASE CALL
CALLED TO SEE YOU
WILL CALL AGAIN
WANTS TO SEE YOU
URGENT
RETURNED YOUR CALL
Message Wehavethe approval
from Herchial Cosper
to proceed with the info.
Doeshehaveall
theinfo?
Operator CEZ
AMPAD
EFFICIENCY@
23-023 CARBONLESS
To
Gary
Date 7/31
Time 9:52
WHILE YOU WERE OUT
M
Hopper
of
Carpet-Rug Inst
Phone 202-429-6629
Area Code
Number
Extension
TELEPHONED
PLEASE CALL
CALLED TO SEE YOU
WILL CALL AGAIN
WANTS TO SEE YOU
URGENT
RETURNED YOUR CALL
Message Weure notlarge
irportorex part.
Open border, aslong
as itsopen we willbe
willingto Mexico tradewith
Operator CFZ
AMPAD
EFFICIENCY@
23-023 CARBONLESS
William J. Dulka, Director
Industry Assessment Division
Office of Textiles and Apparel
U.S. Department of Commerce
Room 3100, HCH Bldg
Washington, D.C. 20230
Telephone: (202) 377-4058
Kent BARKeR
To Gary
Date 7/31
Time 1:26
WHILE YOU WERE OUT
M
Betty HickMAN
of Carpet / L Ruy Institute
Phone
Area Code
Number
Extension
TELEPHONED
/
PLEASE CALL
CALLED TO SEE YOU
WILL CALL AGAIN
WANTS TO SEE YOU
URGENT
RETURNED YOUR CALL
Message
Operator LEZ
AMPAD
EFFICIENCY®
23-023 CARBONLESS
To
Gury
Date 7/31
Time 4:45
WHILE YOU WERE OUT
M
Joyee Vanhorn
of
Nationa / Labor Relut itas Board
Phone
7 NLRB 254-9102
Area Code
Number
Extension
TELEPHONED
PLEASE CALL
CALLED TO SEE YOU
WILL CALL AGAIN
WANTS TO SEE YOU
URGENT
RETURNED YOUR CALL
Message
Yes Yes Heywere the ywere
related Tenn
case withdrawn in
1987 & No Merit
Operator
AMPAD
EFFICIENCY®
23-023 CARBONLESS
07/30/92
13:19
706 275 1129
SHAW INDUSTRIES
us. owned
001/002
Shaw Industries, Inc
LAY offs: No public COMP
P.O. Box 2128
616 E. Walnut Ave
Dalton, GA 30722
FACSIMILE TRANSMISSION
DATE N.L.R.B. 7/30/92 stack 254-9100
TO : Gary Gershiwitz
FAX # (202) 456-6218
FROM : Carl Rollins
PHONE # (706) 275
- 1034
2
Total number of pages, including this cover page :
The original of this facsimile
will
will not be mailed to you.
Please notify us immediately at (706) 275 - 1011 if total noted above is not received properly.
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The information contained in this telecopy message is being transmitted to and is intended only
for the use of the dividual named above. If the reader of this messageis not the intended recipient,
you are hereby advised that any dissemination, distribution or copy of this facsimile is strictly
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Thank you,
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Comments :
BeN Laughter: 706-278-3812
(React Dectur, TeNN
SPN 02-0207
EEO UNiON-OrgaNiziNg EFFOR (87)
Against religion
The Top Fifty 92
The toughest year in over a decade challenged carpet and rug
manufacturers to do it all - better
By JANET G. HERLIHY, Editor
T
he past year was a roller coaster ride for the carpet
Dumping charges by Canadian mills against U.S. manu-
and rug industry, as the recession-that-wouldn't-go-
facturers resulted in a new duty being imposed on U.S.
away, seemed to lift, flirted with recovery for a time
imports for at least the next five years. The U.S. industry
and then settled down again resulting in the worst year in
adamantly protested the charges to no avail, claiming that
over a decade. According to the U.S. Industrial Outlook
superior equipment and consolidations have made U.S.
1992, carpet and rug shipments declined significantly in
product more competitive. The duties, imposed on April 22
1991 for the first time since the 1981-82 recession, falling
by Canada's Trade Tribunal, average 12% and will give the
about 3% in current dollars. Other industry sources think
Canadian industry an edge of protection but also result in
the final numbers will show a loss closer to 5%, with
higher carpet prices for Canada's consumers.
broadloom down to about $6.9 billion in sales on ship-
ments down 4.6% in square yards from 1990 to 1991.
Trends to Watch
The Commerce report points out that the carpet industry
The days of warehouses filled to the brim with miles of
faces major problems well beyond the current recession.
broadloom are coming to an end. According to Robert
The aging of America-which some believe is good for the
Shaw, president and CEO of Shaw Industries, "Cut order is
industry as more older consumers are likely to have more
now about 80-90% of the business. Color tile and Sears do
money to spend on carpet-is seen differently by this
100% of their business cut order-0% inventory." Fast
report. It speculates that it will be more difficult to con-
delivery services like those at Shaw and Milliken which
vince older consumers to replace carpet. In addition the
provide almost immediate turnaround, will become more
dropping birth rate of the late 1960s and early 1970s has
the standard.
reduced the number of first time house buyers. As a result,
More broadloom is being produced in narrow widths,
new home construction is not expected to rebound to mid-
especially in the commercial market, where 12% of all com-
1980s levels even after the economy recovers from the
mercial styles are available in carpet tiles and narrow width
recession.
rolls goods. Among commercial products, loop and cut pile
A glut of office space in many U.S. cities will keep new
are equally popular, each making up 47% of the segment
commercial building flat for several years before demand
with cut/uncut styles holding the remaining 6%.
catches up to supply. This is a particular problem as many
In terms of fiber content, nylon and polypropylene are
residential mills had entered the commercial market in
losing some share in the total number of styles, while
response to the commercial building boom of the 1980s.
blends are increasing. Almost 11% of running line styles
On the bright side, the value of exports did increase in
are now blended fibers and blends account for 16% of new
1991 from $538 million in 1990 to $608 million and the
introductions. Nylon and polyester blends are the most
value of imports declined from $595 million in '90 to $550
popular in residential products.
million in '91. The technical advances in the industry both
In the residential market, solid color cut pile styles con-
in equipment and fiber have combined to produce high
tinue their dominance, but patterned and textured products
quality product at competitive world prices. Some industry
are beginning to make progress. Many mills are at least
experts believe exports will play an increasing role in the
exploring the possibility of more fashion conscious carpet
U.S. carpet industry. And as the consolidation, that has pro-
as new intros at the first Dalton Floor Covering Market,
duced 45 mergers since 1986, continues to narrow the field
Fall of 1991, showed more prints, graphics and novelties
of competitors, profit margins should improve for those
than ever. But the cost crunch is limiting many mills' abili-
who survive the cut.
ty to launch really innovative carpets-the cost to develope
Conditions were even tougher in Canada where produc-
a new product ranges from $250,000 to $1 million-too
tion fell by 24.8% in 1991 to a total volume of 47.5 million
high a price tag for such a gamble.
square meters, compared with 63.2 million square meters
in '90, which had also been a down year with production
Fiber Producers Make News
27.9% less than 1989. The value of domestic shipments fell
The new performance fiber campaigns, Hoechst Celanese'
in '91 by 30.5% to $413.8 million as opposed to $595.8
million in '90.
(Continued on page 77)
10
Carpet & Rug Industry, June 1992
The Top Fifty '92
(Continued from page 10)
Performance and Du Pont's Stainmaster Xtra Life, were
There's further cause for optimism. Bob Shaw pointed
major news for carpet shoppers in 1991. Consumer adver-
out to Carpet & Rug Industry, that despite all the problems,
tising by these producers managed to generate some con-
"soft floorcovering is still the product of choice for the
sumer interest and get shoppers into the stores.
American consumer." Shaw's recipe for success is a proven
Is That A Recovery?
but demanding one: the best technology for all aspects of
The midwest seems to be leading the way in recovery in
business, from communications, to yarn extrusion and
1992. In a report by Floor Covering Weekly, April 13,
spinning, dyeing, tufting and finishing; cost control; strate-
Aladdin, Lees, Horizon, Peerless/Galaxy and World, all
gic planning that charts new markets; and, according to
indicated that sales had improved and consumers were
Shaw, the most important factor, "slant everything to the
back in the stores in the nation's heartland by early spring.
consumer's needs and wants."
The Top Twenty-five '92 (Continued from page 49)
ized in making commercial carpets for most of those years.
make products for the middle and upper ends of the mar-
Today, J&J makes an extensive range of tufted broadloom
ket, so those products have not been subject to the fierce
and carpet tiles, primarily for the institutional and office
price competition of most mill extruded products.
markets. This family-owned firm is one of the biggest sup-
Three years ago, J&J began exporting for the first time.
pliers of carpets to the U.S. school market. It's also one of
The firm already markets some products to Canada and the
the most stable and highly regarded firms in the U.S. carpet
Pacific Rim, and it plans to increase those efforts in the
industry.
future.
J & J is integrated from yarn making to finishing. The
In 1992 the firm instituted a customer response program
firm has the capacity to make about 6 million pounds of its
for measuring customer satisfaction. J&J continued its
own polypropylene fiber annually. Unlike most mill
emphasis on improvement in quality, productivity and new
extruders, J&J uses the output of that extrusion plant to
product creativity during a "tough year."
The Second Twenty-five '92 (Continued from page
62)
But when it came to marketing, it did anything but
The Up-And-Comers
downsize. It introduced several new products and increased
Moving up into the second 25; from last year up-and-
its sales representation. It now has 30 reps across the U.S.
comers are: American Rug Craftsmen, Monterey and
and is developing Asia as an export market.
Venture Carpets. In no particular order, these mills had
The company also managed to invest in some new equip-
1991 sales of between $25 million and $28 million:
ment this year, including a precision cut and loop machine
Pacific Crest Mills, Aliso Viejo, California
and an enhanced loop graphics machine. The equipment
Richmond Carpet Mills, Ringgold, Georgia
additions will increase its capabilities for new looks in yarn
U.S. Axminster, Greenville, Mississippi
dyes and textured looks, which will be its focus for 1992.
"FOR SALE" BCF EXTRUSION FACILITY
COMPLETE BCF PRODUCTION FACILITY NOW AVAILABLE
Capabilities
Machinery
Land & Building
Solution dyed BCF yarn
Three (3) FILTECO BCF machines - 4/2/6/50
Prime Industrial Land -
7 plus acres
Annual Capacity:
One (1) FILTECO BCF Lab line
71/2 9 Million lbs.
Building - 28,800 Sq. ft.
Complete polymer handling equipment
Concrete structure
Variety of Deniers
Air compressors, receivers, dryers
Office - 2,356 square feet
Multi or Solid Colors
Three (3) Sample Tufting machines
Nylon or PP yarn
Stock of spare parts
Exclusive Sales Agents:
W.G. Steve Company, PO Box 1512 Dalton, Ga 30722-1512
Phone: 404-278-8282, Fax: 404-226-6918
Carpet & Rug Industry, June 1992
77
The Top
Twenty-five
'92
1
In probably the biggest carpet news in the last 12
$1,607.7 million
months, Shaw announced a merger on Feb. 10, with Salem,
the fourth ranked U.S. producer. In a $65 million transac-
SHAW INDUSTRIES
tion that no one in the industry saw coming, the acquisition
P.O. Drawer 2128
gives Shaw between 30-33% of the domestic carpet mar-
ket. Based on '91 figures, the merger should result in
Dalton, Georgia 30722-2128
Shaw's annual sales volume rising to about $2 billion and
Phone: (706) 278-3812; FAX (706) 275-1040
brings Shaw that much closer to its goal of 40% of the resi-
SALES: $1,607.7 million for fiscal 1991 ended June 29
dential market by the end of the decade, even though the
OFFICERS: Robert E. Shaw, president and CEO; William
company will likely lose some of Salem's volume because
C. Lusk, Jr., senior vice president and
the two product lines are so directly competitive. Shaw is
CFO; W. Norris Little, senior vice presi-
expected to be occupied for awhile assimilating Salem and
dent of operations; Vance D. Bell, vice
bringing its operation to the Shaw standard. Commenting
president of marketing; Joseph M.
on the Shaw merger in an interview with Carpet & Rug
DeVittorio, vice president of corporate
Industry in early May, Mr. Shaw said the acquisition was
planing; Randy Merritt, vice president
"part of a continuing process in a maturing industry."
of residential sales; and Jay Houston,
Noting that much was still undecided as the final vote of
vice president of contract sales
Robert E. Shaw
Salem stockholders had yet to take place, he said that
Salem's product line fit well into Shaw's existing offerings.
DIVISIONS:
Portions of Salem would continue to operate separately
Philadelphia Carpets, P.O. Drawer 212
while others would be consolidated with Shaw's opera-
Dalton, Georgia 30722-2128
tions, according to Mr. Shaw.
(706) 278-3812
Floor Covering Compendium, a report by John A. Baugh,
CFA, for Wheat First Securities, estimates an addition of
Cabin Crafts Carpets, P.O. Box 1208
$375 million in revenues from Salem (or $21 million less
Dalton, Georgia 30722-1208
than Salem reported in the year just ended), in calculating an
(706) 278-3812
estimate of Shaw's 1993 revenue of $2.3 billion. As the
Officers: Don Whitfield, vice president of sales
merger was scheduled to take place sometime in May, the
impact on 1992 sales was judged negligible.
Shaw Contract Division, P.O. Drawer 2128
Not only does the acquisition eliminate a rival in the tough
Dalton, Georgia 30722-2128;
carpet competition and add market share, but with the Salem
(706) 278-3812
acquisition, Shaw will be able to specialize in different yarn
and tufting facilities in any of its 45 locations. At the time of
ShawMark Carpets, P.O. Drawer 2128
the merger, Salem was building a cut order distribution sys-
Dalton, Georgia 30722-2128
tem that will no doubt become a valuable part of Shaw's
(706) 278-3812
Just-In-Time manufacturing and distribution system which
can deliver cut order carpet to almost anywhere in North
Evans-Black, P.O. Drawer 2128
America within 24 hours. The added size and ability to influ-
Dalton, Georgia 30722-2128
ence materials costs will bring Shaw even closer to its other
(706) 278-3812
goal-to be the lowest cost producer.
Although Mr. Shaw declined comment, some industry
Shaw Industries is far and away the world's largest carpet
experts predict that Shaw will close Salem's Winston-
manufacturer -in North America its closest competitor,
Salem offices and eliminate many of the personnel at that
Beaulieu of America is about one-third its size. In the
location. While there would be some cost involved in that
world market, The Beaulieu Group is a closer second with
action, savings would out weigh them quickly. It's estimat-
approximately $1.5 billion in sales. But with Shaw's latest
that $8 million in overhead could be saved by this and
acquisition of Salem, the company will widen its lead with
other cost cutting actions. Shaw will also be able to reduce
estimated future sales in excess of $2 billion.
Salem's borrowing costs by lowering outstanding debt and
Robert Shaw, president and CEO, estimates that the com-
borrowing at lower rates. Shaw isn't expected to close any
pany owns 17% of all commercial and 33% of all residen-
of Salem's manufacturing facilities.
tial broadloom sales in the North American market in a
While the merger is another step in carpet consolidation
variety of price points that cover all segments.
and will probably alleviate pressure on some base-grade
Carpet & Rug Industry, June 1992
17
'92
The Top
Twenty-five
items, it is not expected to drive carpet prices up particular-
opportunity in other areas, the Pacific Rim and the
ly as there is still ample supply in the industry.
European Continent in particular. The potential in Eastern
While fiscal year 1991 resulted in record sales of $1,608.
Europe is also great but will take more time to develop, he
million up 9% from 1990s $1,475. million; the recession
said. The industry in the U.S. has made more innovations
did impact Shaw as calendar year results show a sales
than Europe in the last ten years and so is positioned to be
reduction of 2.4% with sales of $1,618.9 million compared
competitive despite the transportation costs, Mr. Shaw stat-
to last year's $1,658.7 million. Shaw states that it began
ed. As to possible expansion through acquisitions overseas,
'91 with 19% of the total market and finished with 24% of
he noted that the first step for U.S. mills is to establish
market share. The company announced a two-for-one split
credibility in a market that is very fragmented and diverse.
of its common stock in the form of a share-for-share stock
In overseas markets as well as here at home, Mr. Shaw
dividend on Jan. 22, 1992, to be issued on March 9, 92.
asserted that the most important thing for a manufacturer is
Other news from Shaw shows an attention to cost control
to "slant everything to the consumer's needs, starting with
and simultaneous innovation that has already made the
affordability." He added that Shaw began a program for
company the biggest and best in the world.
continuing excellence seven years ago which strives for
The establishment of a distribution, display, design,
constant improvement with the ultimate goal of 100% cus-
research and development complex in Dalton in 1991 is a
tomer satisfaction.
more efficient, "workable arrangement," for these various
functions, according to Mr. Shaw.
While Shaw is best known as a producer of mid-priced
2
$600.0 million
commercial and residential carpets, and as the leader in
base grade carpets, the company is not ignoring high-end
custom. In '92, ShawCustom, a part of ShawContract,
THE BEAULIEU GROUP
published a 110-page catalog with nearly 300 designs of
OF AMERICA
custom area rugs.
600 5th Avenue
The company also has a goal to expand Networx' (part of
Dalton, Georgia 30721-1539
Shaw Contract) share of the tile market and to that end has
Phone: (706) 278-6666; Fax: (706) 226-7069
updated its equipment. The Networx plant has the ability,
Mr. Shaw stated, to manufacture $50 million worth of tiles.
SALES: $600 million includes totals for all the firm's
For fiscal 1992, this segment is doing between $25-30 mil-
North American carpet companies: Beaulieu of America,
lion. Mr. Shaw explained that the goal for Networx is 40%
Conquest Carpet Mills, Coronet Industries, (Interloom
of market share, but expects that goal to take more than the
merged into Coronet in '91), and Murray Fabrics/Surfaces
next three years to achieve. It will produce mid-upper end
OFFICERS: Carl M. Bouckaert, president
commercial tiles. While Shaw acknowledged a potential in
residential demand for carpet tile, he noted that it would be
The Beaulieu Group is the world's second largest carpet
in the Do-It-Yourself niche, be low end products and
manufacturer, with worldwide carpet sales of approximate-
"doesn't fit Shaw's plan for the U.S. market."
ly $1.50 billion, as well as one of the largest fiber produc-
John Reardon joined Networx this year as vice president
ers. The firm entered the North American market in 1977,
of sales and marketing to help achieve its marketing goals.
when chairman Roger De Clerck sent
Previously, he was vice president and general manager of
his son-in-law, Carl Bouckaert and
Burlington's modular division.
daughter Mieke, to Dalton, Georgia, to
Shaw has built its carpet empire on a firm foundation of
establish Beaulieu of America.
leading technology. The company's extrusion plant is now
Beaulieu began to garner more
operating at a capacity of 45-50 million pounds a year.
attention in 1988, when it built the first
Most of the production is polypropylene with a small
independent nylon chip producing plant
amount of solution dyed filament nylon. Mr. Shaw empha-
in the U.S. Also in '88, Carl Bouckaert
sized that the company will continue its aggressive pro-
Carl Bouckaert
and Mieke De Clerck Bouckaert formed
gram of capital improvements.
a partnership with Ed Ralston and pro-
Mindful of the sales potential in Europe, in December 91,
ceeded to buy Conquest Carpet Mills in '88, Interloom in
Shaw announced it would open a carpet distribution center
'89 and Coronet in '90 and include these companies in the
in Preston, England, to be operational in early 92, to ser-
Beaulieu Group. Conquest quickly became a major user of
vice the British Isles. Mr. Shaw commented that there's
Beaulieu's growing solution dyed nylon and polypropylene
18
Carpet & Rug Industry, June 1992
CURRENT INDUSTRIAL REPORTS
DEPARTMENT OF COMMERCE
Carpet and Rugs
UNITED STATES OF AMERICA
Tim
U.S. Department of Commerce
1991
Economics and Statistics Administration
MA22Q(91)-1
BUREAU OF THE CENSUS
Issued July 1992
SUMMARY OF FINDINGS
percent in 1991 to 1,255.9 million square yards from
1,360.0 million square yards in 1990. The average unit
Total value of shipments of carpet and rugs decreased
price for total carpeting increased from $6.27 to $6.32.
6.9 percent in 1991 to $7,937.1 million from $8,527.1
A description of the survey methodology and related
million in 1990. Quantity of shipments decreased 7.7
information appears on page 4.
Table 1. SHIPMENTS OF CARPET AND RUGS: 1981 TO 1991
(Millions of dollars)
Year
Rugs, carpet
Woven carpet
Tufted carpet
Other carpet
and carpeting
and rugs
and rugs
and rugs
1991
7,937.1
277.0
7,422.8
237.3
1990
8,527.1
293.2
7,977.5
256.4
1989
8,431.1
299.0
7,932.8
199.3
1988
8,417.3
286.3
7,891.3
239.7
1987
7,929.1
266.3
7,415.4
247.4
1986
7,311.6
240.2
6,890.0
181.4
1985
6,605.7
227.8
6,224.7
153.2
1984
6,461.5
215.6
6,088.2
157.7
1983
6,045.3
219.7
5,656.8
168.8
1982
4,960.8
194.7
4,621.1
145.0
1981
5,250.4
178.6
4,956.5
115.4
Note: Detail may not add to total due to independent rounding.
Address inquiries concerning these figures to U.S. Department of Commerce, Bureau of the Census, Industry Division, Washington, D.C. 20233,
or call Karen Harshbarger (301) 763-4476.
For sale by the Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20402.
2
Table 2. SHIPMENTS OF CARPET AND RUGS: 1991 AND 1990
(Quantity in thousands of square yards; value in thousands of dollars)
1991
1990
Product
code
Product description
Quantity
Value
Quantity
Value
Total
1,255,876
7,937,057
1,360,043
8,527,153
22731 00
Woven carpet and rugs
20,615
276,961
23,257
293,202
Tufted carpet and rugs
1,180,538
7,422,817
1,267,293
7,977,516
By type:
22732 01
Scatter rugs, bathmats, and sets (rugs 6' X 9' and
smaller)
61,921
415,495
76,702
436,708
22732 03
Roll goods and rugs larger than 6' X 9', excluding
artificial grass
1,042,941
6,569,616
1,104,950
7,057,263
22732 05
Tufted artificial grass for nonathletic surface
18,210
40,318
21,104
51,692
22732 07
Automobile and aircraft carpeting
57,466
397,388
64,537
431,853
By fiber of face yarn:
22732 11
Nylon
873,945
5,887,814
962,240
6,507,968
22732 13
Polyester
127,094
570,673
132,067
594,112
22732 19
All other
179,499
964,330
172,986
875,436
Fiber n.s.k.
-
-
-
-
Other carpet and rugs
54,723
237,279
69,493
256,435
22733 10
Knitted
(D)
(D)
(D)
(D)
22733 20
Needle punched
44,901
123,091
55,865
142,164
22733 30
Felt.
(D)
(D)
(D)
(D)
22733 90
Braided, hooked, and other carpet and rugs n.e.c
7,078
76,752
10,755
75,039
- Represents zero.
(D) Data withheld to avoid disclosing figures for individual companies.
N.e.c. Not elsewhere classified.
N.s.k. Not
specified by kind.
'Revised by 5 percent or more from previously published figures.
Table 3. SHIPMENTS, EXPORTS, IMPORTS, AND APPARENT CONSUMPTION OF CARPET AND RUGS:
1991 AND 1990
(Quantity in millions of square meters; value and calculated import duty in millions of dollars)
Percent
Percent
Exports of
exports to
imports to
Manufacturers'
domestic
manufacturers'
Imports for
Apparent
apparent
Product
Product description
shipments
merchandise¹
shipments
consumption²
consumption⁴
consumption
code
Quan-
Quan-
Value
Quan-
Quan-
Quan-
Quan-
tity
Value
tity
at port
tity
Value
tity
Value³
tity
Value
tity
Value
1991
442
54%
Carpet and rugs
1,050.0
7,937.1
103.7
697.7
9.9
8.8
48.5
656.7
994.8
7,896.1
4.9
8.3
22731
Woven carpet and rugs
17.3
277.0
4.2
48.7
24.3
17.6
30.1
224.9
43.2
453.2
69.7
49.6
22732
Tufted carpet and rugs
987.0
7,422.8
89.5
558.7
9.1
7.5
10.9
119.2
908.4
6,983.3
1.2
1.7
22733
Other carpet and rugs
45.7
237.3
10.0
90.3
21.9
38.1
7.5
312.6
43.2
459.6
17.4
68.0
1990
Carpet and rugs
1,137.2
8,527.1
71.9
451.6
6.3
5.3
101.2
668.6
1,166.5
8,744.1
8.7
7.6
22731
Woven carpet and rugs
19.5
293.2
4.2
35.7
21.5
12.2
29.3
245.0
44.6
502.5
65.7
48.8
22732
Tufted carpet and rugs
1,059.6
7,977.5
58.5
336.7
5.5
4.2
10.9
121.3
1,012.0
7,762.1
1.1
1.6
22733
Other carpet and rugs
58.1
256.4
9.2
79.2
15.8
30.9
61.0
302.3
109.9
479.5
55.5
63.0
Note: For comparison of SIC-based codes with Schedule B export numbers and HTSUSA import numbers, see table 4.
Source: Bureau of the Census report EM 545, U.S. Exports.
2Source: Bureau of the Census report IM 145, U.S. Imports for Consumption.
This dollar value represents the c.i.f. (cost, insurance, and freight) value at the first port of entry in the United States plus U.S. import duties.
⁴Apparent consumption is derived by subtracting exports from the total manufacturers' shipments plus imports.
3
Table 4. COMPARISON OF STANDARD INDUSTRIAL CLASSIFICATION-BASED PRODUCT CODES WITH
SCHEDULE B EXPORT NUMBERS, AND HTSUSA IMPORT NUMBERS: 1991
Product
code
Product description
Export number1
Import number²
22731 00
Woven carpet and rugs
5702.10.0000
5702.10.1000
5702.20.0000
5702.10.9010
5702.31.0000
5702.10.9020
5702.32.0000
5702.10.9030
5702.39.0000
5702.10.9090
5702.41.0000
5702.20.1000
5702.42.0000
5702.20.2000
5702.49.0000
5702.31.1000
5702.51.0000
5702.31.2000
5702.52.0000
5702.32.1000
5702.59.0000
5702.32.2000
5702.91.0000
5702.39.1000
5702.92.0000
5702.39.2010
5702.99.0000
5702.39.2090
5702.41.1000
5702.41.2000
5702.42.1000
5702.42.2010
5702.42.2090
5702.49.1010
5702.49.1090
5702.49.1500
5702.49.2000
5702.51.2000
5702.51.4000
5702.52.0000
5702.59.1000
5702.59.2000
5702.91.2000
5702.91.3000
5702.91.4000
5702.92.0010
5702.92.0090
5702.99.1010
5702.99.1090
5702.99.2000
Tufted carpet and rugs, by fiber:
22732 11
Nylon
5703.20.0000
5703.20.1000
5703.20.2010
5703.20.2090
22732 13
Polyester
5703.10.0000
5703.10.0000
22732 19
All other
5703.30.0000
5703.30.0010
5703.90.0000
5703.30.0090
5703.90.0000
Other carpet and rugs:
22733 10
Knitted
5701.10.0000
5701.10.1300
22733 20
Needle punched
5701.90.0000
5701.10.1600
22733 90
Braided, hooked, and other carpet and rugs n.e.c.
5705.00.0000
5701.10.2010
5701.10.2090
5701.90.1010
5701.90.1020
5701.90.1030
5701.90.1090
5701.90.2010
5701.90.2020
5701.90.2030
5701.90.2090
5705.00.1000
5705.00.2010
5705.00.2020
5705.00.2030
5705.00.2090
22733 30
Felt
5704.10.0000
5704.10.0000
5704.90.0000
5704.90.0000
N.e.c. Not elsewhere classified.
¹Source: 1991 edition, Harmonized System-Based Schedule B, Statistical Classification of Domestic and Foreign Commodities Exported from the
United States.
Source: Harmonized Tariff Schedule of the United States, Annotated (1991).
4
DESCRIPTION OF SURVEY
EXPLANATION OF TERMS
Scope of Survey. This survey covers all companies
manufacturing carpet and rugs in the United States,
Quantity and Value of Shipments. The figures on quan-
except very small companies (generally less than 5
tity and value of shipments represent physical shipments
employees), for which 1987 Census of Manufactures
of all products sold, transferred to other establishments
data were derived from administrative records of other
of the same company, or shipped on consignment,
Government agencies.
whether for domestic or export sale. The value repre-
sents the net sales price, f.o.b. plant, to the customer or
Survey Methodology. The statistics in this publication
branch to which the products are shipped, net of dis-
were collected by mail on Bureau of the Census annual
counts, allowances, freight charges, and returns. Ship-
Form MA22Q, Carpet and Rugs. The survey panel includes
ments to a company's own branches are assigned the
all known manufacturers of carpet and rugs (except
same value as comparable sales to unaffiliated custom-
those very small firms excluded from the scope of the
ers; i.e., the value includes an appropriate allocation of
survey). Approximately 200 companies are included.
company overhead and profit. Products bought and
resold without further manufacture are excluded.
Reliability of Data. Survey error may result from several
sources: (1) inability to obtain information about all
cases in the survey; (2) response errors; (3) definitional
COMPARISON OF EXPORT, IMPORT, AND
difficulties; (4) differences in the interpretation of ques-
DOMESTIC OUTPUT DATA
tions; (5) mistakes in recording or coding the data obtained;
and (6) other errors of collection, response, coverage,
The trade comparisons shown in this report should be
and estimation for missing data. These nonsampling
considered only as approximations. Several problems
errors also occur in complete censuses. Although no
prevent precise comparisons among imports, exports,
direct measurement of the biases due to nonsampling
and domestic output. These problems include the fol-
errors has been obtained, precautionary steps were
lowing:
taken in all phases of the collection, processing, and
tabulation of the data in an effort to minimize their
Export and import comparisons do not account for the
influence.
origin of materials used to manufacture the finished
A major source of bias in the published estimates is
product. Domestic output includes any goods that
due to imputing data for nonrespondents, for late report-
undergo substantial transformation into a finished
ers, and for data which failed the edit. Missing figures are
product in the U.S., even if the goods are partially
imputed based on yearly movements shown by report-
constructed abroad or are constructed of imported
ing firms. Imputation generally is limited to a maximum
materials.
of 10 percent for any one data cell. Figures with imputa-
tion rates greater than 10 percent are footnoted.
There will be a lag between the time a producer makes
The imputation rate is not an explicit indicator of the
or ships a product and the time it is actually exported.
potential error in published figures due to nonresponse,
Similarly, there may be a lag between the time a
because the actual yearly movements for nonrespon-
product is imported and when it enters into U.S.
dents-may or may not-closely=agree-with the imputed
distribution
movements. The range of difference between the actual
and imputed figures is not precisely known, but is assumed
The basic structure of these classification systems
to be small. The degree of uncertainty regarding the
differ. The Standard Industrial Classification (SIC) sys-
accuracy of the published data, however, increases as
tem used for domestic output was developed inde-
the percentage of imputation increases. Figures with
pendently of the Harmonized System (HS) used to
imputation rates above 10 percent should be used with
classify imports and exports. The level of detail pro-
caution.
vided by the different systems varies substantially,
reflecting their different objectives. For example, there
Revisions to Previous Period Data. Statistics for previ-
are a number of imported commodities that have no
ous years may be revised as the result of corrected data
comparable domestic output classification.
from respondents, including the receipt of late reports
for which imputations were made as described above.
Because producers' shipments of some commodities
Figures which have been revised by more than 5 percent
may be used as materials for incorporation into other
from previously published figures are indicated by foot-
commodities, combinations of domestic output data
notes.
for such commodities may contain some duplication.
Adjustment for Price Change. All dollar figures included
Import and export data reflect the movement of mer-
in this publication are in current dollars; i.e., they have
chandise into and out of U.S. foreign trade zones, the
not been adjusted for price change.
U.S. Virgin Islands, and the U.S. customs territory of
5
the 50 States, the District of Columbia, and Puerto
RELATED REPORTS
Rico. Domestic output reflects activity in the 50 States
and, only if specified, in Puerto Rico.
The Bureau of the Census also publishes the following
Import and export data generally do not distinguish
related reports:
between new, used or rebuilt commodities.
Series
Frequency
Title
The valuations of the three data sets differ. Domestic
Current Industrial Reports
output is valued at the point of production. It includes
the net sales price, f.o.b. plant, after discounts and
M22P
Monthly
Consumption on the Cotton
allowances, and excludes freight charges and excise
System
taxes. Exports are valued at the point of exportation.
MQ22D
Quarterly
Consumption on the Woolen
They include the net sales price or value, and inland
System and Worsted Comb-
freight, insurance and other charges to the export
ing
point. Imports are valued at the first port of entry in the
MQ22T
Quarterly
Broadwoven Fabrics (Gray)
United States. They include the cost, insurance, freight,
MQ23X
Quarterly
Sheets, Pillowcases, and
duty, and other charges to the import point.
Towels
MA22F.1
Annually
Textured Yarn Production
Detailed commodity information is not included for
MA22F.2
Annually
Spun Yarn Production
individual export or import shipments at or below a
MA22K
certain dollar limit. This dollar limit is $2,500 for exports
Annually
Knit Fabric Production
and $1,250 for imports, except for import of textiles
Other Industry Reports
and textile products, gloves, footwear, and miscella-
neous rubber and plastics products, where the limit is
M3-1
Monthly
Manufacturers' Shipments,
$250.
Inventories, and Orders
(AS)
Annually
Annual Survey of Manufac-
tures (ASM)
HISTORICAL NOTES
(MC)
Quin-
Census of Manufactures
quennially
Data on carpets and rugs have been collected by the
Foreign Trade Reports
Bureau of the Census since 1968. Historical data may be
CD-ROM
Monthly/
obtained from Current Industrial Reports available at
Annually
U.S. Exports-Schedule B-
your local Federal Depository Library. A list of these
FT 447
Annually
Commodity by Country
libraries may be obtained from the Bureau of the Census
regional offices:
CD-ROM
Monthly/
U.S. Imports for
Annually
Consumption-HTSUSA-
FT 247
Annually
Commodity by Country
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29 JUL 1992
1
MA-22Q 22G
COMMERCE DEPARTMENT
JIM BENNETT
OFFICE OF TEXTILES
INDUSTRY ASSESSMENT
WASHINGTON, DC 20230
JUL 28 1992
INSTRUCTION OF COMMERCE COM sn
*
*
BUREAU OF THE CENNED
ZU
countries
Eye Jeam Protection
total tufted carpet manufactured
on
six
continents. In the World's 50
worldwide," says Bernhard ten
Largest Carpet Producers shown
Hoevel, president of Intercontuft.
Belgium remains a distant but
at right, 14 different countries are
BD
ei
growing second. Japan, Germany
represented - also representing
six continents.
and the United Kingdom com-
of
plete the top five nations produc-
U.S. Overview
po
ing tufted carpet, but to a much
Fa
Carpet Management estimates
Resil't R
smaller degree, he explains.
CO
Twenty-two of the World's 50
that while 1990 square yard ship-
Largest Carpet Producers are
ments increased by 2.3 percent
IC
Names
based in the United States.
over those of the previous year,
ma
Not only does the U.S. lead the
1991 total U.S. industry ship-
will
Continued from
ments declined by an estimated
world in the production of tufted
the
5.5 percent.
carpet, it also consumes the most
an
refers to Armstr
"Dollar volume declined last
tufted carpet, with Germany, the
tio
is credited with
year by an even greater amount
U.K., Japan and Canada following
pro
cade of "friendl
in that order.
- 9 percent - reflecting the se-
ev
masked the figh
vere price cutting to achieve vol-
Ten Hoevel notes that despite
pro
waged primarily
ume in a very soft market," ac-
Belgium's being second in pro-
sul
plays by the top
cording to Carpet Management.
ducers during th
U.S
In an industry
cor
ery executive's
ESTIMATED SALES OF THE 30 LARGEST
cite
or three of the to
Mc
hamre was a wild
U.S. CARPET MANUFACTURERS
"In
foreign, backed
imp
largest flooring
LAST FIVE CALENDAR YEARS - IN MILLIONS OF DOLLARS
new
world, his game
1991
1990
Mo.
1989
1988
1987
waves and to tu
will
GAF flooring div
1 Shaw Industries
$1,693
$1,659
$1,275
con
$1,120
evimaker for Ta
$753
2 Beaulieu Group USA (8)
620
580
-
-
-
the U.S. market
3 Interface/Heuga (C)
460
Car
490
475
300
182
He brought
4 Salem/Howard (D)
396
442
P
455
403
359
residential inlaid
5 Burlington Industries (E)
380
the
455
530
450
655
to challenge Ar
6 Aladdin Mills (F)
341
Hos
317
235
160
horse, Designer
125
7 Queen Patcraft (G)
330
of
340
300
270
250
asked buyers to
8 Horizon Industries
296
Har
301
302
288
that illustrated
255
9 Milliken
295
285
a
280
235
Lifetime Inlaid F
215
10 Karastan/Bigelow (H)
280
den
340
348
396
427
strong's Designe
11 Mohawk Industries (I)
279
Pee
288
266
279
That demon!
282
12 Diamond Rugs & Carpet
245
into
233
220
210
him to make his
205
13 JPS Textiles (5)
245
con
270
270
278
resilient market
256
14 World Carpet
240
Car
270
265
270
300
venated GAF bi
15 Collins & Aikman (K)
210
235
240
242
ning for second
245
16 Columbus Mills
150
Grd
160
165
165
160
strong. Then,
17 Tuftex Carpet Mills
150
Eur
170
170
175
only U.S.-based
160
18 Masland Industries
150
160
larg
160
145
that could con
130
19 Mannington Carpets
145
are
130
130
115
105
strong in both sl
20 Bentley Mills
125
130
135
125
110
21 Carriage Industries
107
achs
111
95
86
Naming Name:
83
22 Springs Industries (L)
100
ufac
40
-
-
-
Two years a
23 J & J Industries
We
92
95
93
90
Mills, a family-
87
24 Marglen Industries
90
100
point
112
110
110
company-resil
25 Image Carpets
83
'85
88
90
its major busine
85
26 Royalty Carpet Mills
78
Du
80
85
70
Wellco Busines:
65
27 Hollytex (M)
had
75
85
115
110
wood and cera
105
28 Sunrise Carpet
75
68
spea
67
65
ny-felt Backha
65
29 Masland Carpets
70
70
gros
70
67
Quietly, Mar
65
30 WundaWeve
Gre
62
70
75
75
tives claimed th
75
quia
two, but the C
(A) All carpets and rugs (including broadloom, room size rugs. small rugs, auto carpet, etc.) for both
Ost
didn't include b
domestic and foreign operations
(B) For 1991 the Beaulieu Group includes: Beaulieu Carpets, Conquest, Interloom, Coronet and
That lead to sor
Rainbow Rugs
ma
from distributo
(D) Howard acquired mid-1989
(C) Excluding Guilford of Maine and Chemical Cos. but including Heuga acquired Sept. 1988
Toy
kett was making
(E) Includes broadloom, small rugs and foreign operations - also Masland 1987
part
(F) Broadloom and small rugs
were getting we
(G) Patcraft acquired mid-1990
pet
Enter Tom
(H) Bigelow acquired by Karastan/Fieldcrest Dec. 1986. Includes Fieldcrest small rugs.
por
Du Pont Floorin
(I) Including Axminster operations 1987
(J) Broadloom and auto carpet
incl
tive who rockei
(K) Broadloom and auto carpet
boat in introduci
(L) Reflects acquisition of C.S. Brook Rug Operations in 1991
(M) Including Peeters/Canada prior to 1991
Ch
Source: Carpet Management
glo
50 MILLS
THE WORLD'S 50 LARGEST CARPET
rpet Makers Dominate
PRODUCERS - 1991-1990
Country of Ownership in Parenthesis
ernational Market
Sales In Millions
of U.S. Dollars
1991
1990
duction, it is 12th in consumption,
Broadloom shipments shrunk in
1. Shaw Industries (U.S.A.)
$1693
$1659
reflecting the huge portion of its
similar fashion - with an erosion
2. Beaulieu Group - Worldwide (Belgium)
1690
ternation-
1445
output which is exported.
in average price per square yard
the day at
In Carpet Management's annual
T3. Interface/Heuga- Worldwide (U.S.A.)
460
490
to an estimated $6.22.
rket, FCW
tabulation of the world's 100 largest
Ten Hoevel notes that consoli-
4. Salem/Howard (U.S.A.)
396
442
'dwide car-
carpet and rug manufacturers
dation of the industry continues.
5. Burlington US/Mexico (U.S.A.)
380
455
atistics de-
50 of which are listed on this page
Shaw Industries completed its ac-
6. Peerless/Galaxy Canada/U.S.A./reland (Canada) 360
ased Inter-
410
published in its January/Febru-
quisition of Salem Carpet earlier
anagement
ary issue and updated in May 1992,
7. DePoortere - Belgium/France/Italy (Belgium)
347
384
this year. The transaction places
there is evidence that carpet is in-
Shaw well over the $2 billion level
8. Balta/ITCGroup Belgium/U.S.A. (Belgium)
346
335
deed a global industry.
in volume- as the world's largest
9. Aladdin (U.S.A.)
341
317
ance
Ten Hoevel says ownership of
carpet producer. Ten Hoevel an-
10. Sommer/Besmer - France/Germany (France)
335
367
ontinues to
the 100 top carpet producers is
ticipates this acquisition will help
cent of the
spread among 20 countries on six
11. Queen/Patcraft (U.S.A.)
330
340
stabilize pricing in the industry as
nufactured
continents. In the World's 50
both Shaw and Salem have been
12. Suminoe (Japan)
308
276
nhard ten
Largest Carpet Producers shown
highly competitive in the lower
13. Horizon Industries (U.S.A.)
296
301
tercontuft.
at right, 14 different countries are
end of the market.
14. Milliken Worldwide (U.S.A.)
295
285
listant but
represented - also representing
In fiber, Shaw's signing a letter
Germany
six continents.
15. Karastan/Bigelow/Fieldcrest. (U.S.A.)
280
340
of intent to acquire certain
dom com-
16. Mohawk Carpet (U.S.A.)
polypropylene assets of Amoco
279
288
ns produc-
U.S. Overview
Fabrics and Fibers adds to the
17. Associated Weavers/Prado (Belgium)
278
265
to a much
Carpet Management estimates
consolidation in the U.S.
18. Desso (Netherlands)
246
173
lains.
that while 1990 square yard ship-
Du Pont's intention to acquire
19. Diamond (U.S.A.)
World's 50
245
233
ments increased by 2.3 percent
ICI's nylon business for approxi-
lucers are
over those of the previous year,
20. JPS Textiles (U.S.A.)
mately $430 million, if approved,
245
270
ites.
1991 total U.S. industry ship-
will give Du Pont 50 percent of
21. World Carpets (U.S.A.)
240
270
.S. lead the
ments declined by an estimated
the European carpet fiber market
22. Dura (Germany)
224
219
on of tufted
5.5 percent.
and will fur ther solidify its posi-
23. Forbo - Europe (Switzerland)
es the most
223
"Dollar volume declined last
236
tion as the world's largest nylon
rmany, the
year by an even greater amount
24. Collins & Alkman (U.S.A.)
210
235
producer. Du Pont, says ten Ho-
a following
9 percent - reflecting the se-
evel, articipates increasing its
25. Toli (Japan)
200
190
vere price cutting to achieve vol-
profit from nylon as a direct re-
26. C.V. Carpets (United Kingdom)
193
211
hat despite
ume in a very soft market," ac-
sult of this acquisition.
27. Oriental Weavers (Egypt)
nd in pro-
172
168
cording to Carpet Management.
Financial restructuring of the
28. DLW (Germany)
169
U.S. industry has also been ac-
158
complished. Carpet Management
29. Radici/Sit-In/Westfalia Italy/Germany (Italy)
168
181
SALES OF THE 30 LARGEST
cites Burlington Industries' and
30. Saudi Carpets (Saudi Arabia)
165
125
Mohawk Carpets' going public.
31. Readicut Carpets U.K./Netherlands (U.K.)
159
153
PET MANUFACTURERS
"In each case, to reduce debt and
32. Columbus Mills (U.S.A.)
150
160
improve profitability," the
ENDAR YEARS- IN MILLIONS OF DOLLARS
33. Tuftex (U.S.A.)
newsletter reports. In addition,
150
170
Mohawk states the added equity
34. Masland Industries (U.S.A.)
150
160
1991
1990
1989
1988
1987
will place it in a better position to
35. Mannington (U.S.A.)
145
130
$1,693
$1,659
$1,275
consider acquisitions.
$1,120
$753
36. Vorwerk (Germany)
142
139
620
580
-
-
Canada And Beyond
37. Soreltex/Cumberland/Harding (Canada/U.S.A.)
142
94
460
490
475
300
182
Peerless continues to dominate
38. Ege/Gram/Scantuft (Denmark)
132
141
396
442
455
403
359
380
455
the Canadian carpet industry, ten
39. Brintons (United Kingdom)
125
530
155
450
655
341
317
Hoevel says, although the merger
235
160
125
40. Bentley Mills (U.S.A.)
125
130
of Soreltex, Cumberland and
330
340
300
270
250
41. Wako Group (Japan)
Harding place that organization in
123
120
296
301
302
288
255
a solid second place. With the
42. KossetCarpets (United Kingdom)
122
102
295
285
280
235
215
demise of Tecsyn/Ozite and
43. Betap (Netherlands)
280
340
118
348
119
396
427
279
Peeters, Venture Carpet moved
288
266
44. Lano (Belgium)
279
282
113
103
pet
245
into the top five — which in turn
233
220
210
205
945. Carriage Industries (U.S.A.)
constitutes much of the volume in
107
111
245
270
270
278
256
Canada.
46. Tarkett/Pegulan - (Germany/Sweden)
103
107
240
270
265
270
300
210
The Belgium-based Beaulieu
47. NorddeutscheTeppich (Germany)
235
103
104
240
242
245
150
Group of companies in Western
160
165
165
160
48. Lamont Carpets (United Kingdom)
100
106
150
170
Europe continues to be, by far, the
170
175
160
49. Springs Industries (U.S.A.)
150
largest carpet producer in that
100
40
160
160
145
130
area, according to ten Hoevel.
50. Kraus Carpet (Canada)
106
102
145
130
130
115
105
125
Major growth in sales has been
130
135
125
110
achieved by various Belgian man-
(A) Textile floorcoverings including rugs and automobile carpets. Excluding fiber and yam, hard surface
107
111
95
86
83
flooring and other non-carpet products.
ufacturers such as Associated
(B) On Feb. 10,1992, Shaw industries announced it was acquiring Salem/Howard.
(*) Estimates hv Camet Management/Intercontuft Other data from mills
RECENT TEXTILE AND APPAREL INDICATORS
INDUSTRY HIGHLIGHTS
1991/92
1991
1992
YTD Change
TEXTILES (SIC 22)
June
666.6 January May 677.4
1.6
Employment (000's)
665.12-
676.76
-1.8%
Rate of Unemployment (%)
7.87.6
7270
-
January
Rutune
105.2
8.5
Industrial Production Index (1987=100)
95.297.0
104.7
10.0%
Capacity Utilization Rate (%)
81.282.6
88.188.4
Textile Mill Shipments ($mil.)
12.6
January-May 19,784 26,591
22,684-29934
14.7%
January-March
Profits ($mil.)
-32
294
Imports of Fabrics, Yarns and Made-up
January January-May May 1,495,2,519
1,818-3,014
1977
21.6%
Articles (MSME) 1/
APPAREL (SIC 23)
June
999.0 January-May 1,021.5
2.2
Employment (000's)
996.5
1,020.4
2.4%
Rate of Unemployment (%)
10.09.9
H3112 11.2
January-Aprif
45
Industrial Production Index (1987=100)
92.993.9
97.498.1 97.4 98.1
4.8%
Capacity Utilization Rate (%)
71.9725
74.5 74.9
-
Personal Consumption Expenditures, Clothing, Jonuary-May
174.4175.4
182.4 183.4
4.6%
seasonally adjusted annual rate ($bil.)
2,337 January-March may
Imports of Apparel Products (MSME) 1/
2758
180
-1,488
1,763
18.5%
FIBERS (SIC 2823, 2824)
May
January-Apil
Employment 2/
60.9
-4.0
-63.6' 63.5
61.1
-3.9%
Shipments (mil. lbs.)
2,696.5 3,459.4
3,014.2
11.8%
3,774.2
9.1
January-Mateh
Industrial Production Index (1987=100)
4.3
86.2 87.7
90.591.5 90.5
5.0%
Capacity Utilization Rate (%)
76377.7
-80.281.1
-
1/ These data are not SIC based. MSME=million square meter equivalent.
2/ Employment data is for SIC 2824, noncellulosic fibers; data for SIC 2823, cellulosic fibers, is not published.
ITA/TD/OTEXA/IAD
06/16/92
07.
30.
92
03:48
PM
P01
JUL-30-92 THU 11:41 WHIT CO SCHOOLS
P.02
Page
(
about
april '90
Alternative school
for dropouts pushed
By Valarie Hoffman
C.N staff writer
achieve through 1990 and beyond.
Representatives from both Whit-
The group planning a home for
field County and Dalton Public
troubled girls in Whitfield County
Is now planning an alternative
Schools have recently discussed
the creation of an alternative
school for the growing number of
dropouts.
school and its construction within
the next two years.
In the second meeting since its
Other goals Include the girls
Inception, the Juvenile Justice
Planning Committee, gathered
home, which is being Implemented
under the direction of Vivian
Monday to "get the ball rolling" for
Panky, Bruce Kennemer, Lillian
a school in Whitfield County which
Miller and Marty Rodstein,
would offer an alternative to youth
(VAlso planned after the alter-
in Whitfield and Murray countles
native school is under way, are a
who drop out of school for what
program for latch-key kids and
ever reason.
"The reasons I hear most often
supportive Living accommodations
are things like, they want to get a
for children in need of long-term
job, or they need money, or they
care and special supervision.
The alternative school, which is
don't get along well with the teach-
still tentative, said Miller, will of-
era and then too, pregnancy is
fer: reactive supports for teen-
another major reason, said com-
mittee member Reggie Mullinax.
agérs thinking about leaving
school.
Mullinax is employed as the Job
Training Services Manager with
The community, schools, juve-
the Regional Development Center.
nile courts, personnel, businesses
"The reasons are usually in three
and students will benefit through
this school, Miller said.
categories," said Carol Braden.
The committee hopes to
also a committee member and
decrease, through the school, the
Director of the North Georgia In-
fant Pre-school Council and Teen
dropout rate, produce a higher rate
of skilled labor force and more
Able.
"It falls into economic, structure
citizens. productive, less dependent
and family problems,' Braden
Studies show the dropout rate in
said.
The alternative school is one of
Whitfield County is about 48 per-
cent and 38 percent In Dalton.
four goals the Juvenile Justice
Planning Committee hopes to
(Please see SCHOOLS, page 3A)
Pai Holloway. p.r. officer
office of Public Imamation
the Whitheld County Schools
properd
OPTIONAL FORM 99 (7-90)
FAXTRANSMITTAL
# of pages 7
To Dept./Agency Mary Gerohoity
Dr From S. Anne Hancock
Phone 404-331-2502
Fax
Fax
202-456-6218
404-331-5382 GENERAL SERVICES ADMINISTRATION
NSN 7540-01-317-7388
5099-101
07.
30.
92
03:48 PM
PO2
P.03
JUL-30-92 - - THU Paof 11:42 WHIT CO SCHOOLS
2
--- ⑉
School
(Continued from page 1A)
Objectives Include establishing
places where teens can go to school
and work at the same time;
establishing a place where. those
with behavior or discipline prob-
lems can attend school and receive
intensive assistance.
Instead, explained Miller, the
kids should have & secure facility
where they can serve out their
suspension. "I think the business leaders of
the community will support this
alternative school." said Mary
Thelma Norris, committee
member and director the day care
program at Friendship House.
"After all they want labor but I
think they want educated labor,'
Norris pointed out.
The alternative school, Miller
said, should be a collective effort
between the county and city school
system, adding that the council will
contact more than 28 repre-
sentatives of both school systems
asking for their assistance.
"The high dropout rate is given
so much attention yet nothing is
really being done about it," Miller
said.
Among the concerns for the
alternative school are money, 6
location and the commitment
needed to maintain the project,
Miller said.
The focus of the school would be
to provide flexible hours to teen-
agers who may have children and
jobs. The program is tentatively
planned to reach " teens in the 11th
and 12th grades.
However, Braden and Miller'said
they feel the program should reach
youth beginning in the ninth grade.
The school wouldn't have band or
cheerleading. Rather it would have
a strong vocational component,
Miller said.
"If we can get a director to coor-
dinate the school, a paid person.
then we could have this school go-
ing In a year." said Henry Cooper.
director of pupil services with the
Whitfield County School system.
Miller added that the funds could
come from the city and county
Office of Public Interestion
the Whitfield liunty
Information Provided
government. School officials have stated that
their program would allow flexible
school hours and classes 12 month
a year.
A possible site for the school is
the older Eastside Elementary
School that will be abandoned when
the school is remodeled.
If 8 building Is available an
alternative school would cost about
$100,000 to begin.
County BOE OKs alternative school plan
By Stacy Shelton
differer portion of the plan thats deal, with
the alternate school
The Whitfield County Board of Educa tion
staffing at the central level.
supports a recommendation by superintendent
Before the vote, Ross expressed his support
Murray County superimiendent Deug Griffin
of an alternative school program.
has also indicated be supports the concept.
Terry Cullifer "that some very significant and
The idea behind an alternative school pro-
analternateschooL' important steps be taken- the development of
After the meeting, Cullifer said the-starting
gram is to allow more flexibility for those siu-
date for classes is contingent on state approv-
dents who want or need to work.
As part of a plan proposed in March by an int
al, as well as negotiating joint funding and
termal organization committee, evening
operation procedures- with Dallon- Public
Brening holus and the choice of laking as
many or as few classes as desired will meet the
classes at the alternative school could be a re-
Schools. Schools and possibly with Murray County
needs of a lot of people, Cullifer said.
ality as early as this fall, Cullifer said.
He said Dalton College has expressed a will-
Proponents of the program view it as an an-
The committee's plan passed by a 41 vote
week during a called meeting of the school board this
inguess to provide space for theschool
swer to the dropout problem.
The alternative school program Is different
As far as working out a joint rrangement
Board member Terry Ross cast the dissen-
with Dalton Schools, Cullifer said, "I feel more
from adult education classes because gradu-
ates of the alternate school will not take a Gen-
ling vote, but his concern did not deal with the
comfortable going to (Dalton school superin-
alternative school proposal but rather with a
tendent Frank Thomasun) and saying our
eral Educational Development (GED) exam.
board is now officially on record as supporting
but will receive the same diploma as students
who attend any other high school, Cullifer said
Information Storided By
10
the Whitfield Clarrly Schools
office of Public Information
A
Pat Holloway, p.r. officer
0
N
(I)
3
J
7
Page 1
A
Phoenix School brings
$2116/91
pride, success to students
By Kevin Gepford
drop. Finally, in the middle of his
my boss said he would work with
C-Nstellwriter
senior year at Northwest Whitfield
me," Sisson, now 18, said. That
0
For the first time in his life,
High School, he quit.
meant letting him off work in time
_________________________
Jonathan Sisson is making the
began the job I have now in the
to make the 3 p.m. class taught at
0
honor roll. He's also making HD for
12th grade year, and my boas was
Dalton College.
0
lost time- and is intent on making
disappointed when I dropped out,"
A typical class is anthropology,
a life, by working part-time at a
Sisson added. So, when he decided
taught from 3-5 p.m. Monday
local book store and spending his
to return to the Phoenix High
through Thursday by Rainer Ar-
afternoon and evenings in school.
School Program, an alternative
sold, a Dalton High School teacher.
00
With continued success be should
school. serving Whitfield County
The class looks marelike a study
get his high school diploma next
and North Georgia, be found his
group than a high school classroom
June, at the age of 20.
employer eager to help
setting. Four students sit near the
D
A year ago, things didn't look se
Phoenix School opened its doors
front in a roomful of empty desks.
good.
in the fall of 1989 to serve students
Arnold sits on the desk talking with
"I was depressed," Sisson said.
T
who had left traditional high school
the students.
"I got frestrated because my come-
behind. It was created to give she
The textbook is standard high
I
selors didn't remember what they
dents another chance, free-of-
school stock. Arnold's syllabus is
had told me before, and I thought
charge, to finish high school in a
the same. So are the lectures and
3
they must not be too concerned.'
differentsetting.
His grades, never good, began to
When I came to night school,
(Please PHOENIX, page3A)
10
A
⑉
8
Information Provided By
the writfield County Schools
3
I
effice of Public Information
N
2
(1)
I
0
O.
NO
J
7.
I
Phoenix
Page 2 2
(Continued from page 1A)
She refurned to school, the says,
ment at Phoenix School seems to
testa.
"so I wouldn't have to work is a
make learning easier, the students
"We cover the same classes in crummy mill the rest of my life. It agreed:
5
the same time frame as my high was also for my kids, to show the-
"Classes are longer, but I like it
school class," Amaldsaid.
sacrifices they d have to make IF
because I feel like I accomplished
The main difference b that class they didn't finish high school.
something." Sisson said There
periods are twice as long and terms
Tm giving a lot to be here, and
aren't as many distractions as reg-
are eight weeks. But the must In- cau afford to waste time Eknow If-2
nlar high school. It's like a tesm,
portant
difference,
students
and
I fail rn be back here again," Ken-1
and we work together.
teachers agree, is attitude.
dell added.
Vanessa Bearden, 21, consurs.
"Most of the Mds haven't worked
Wade Maness, 18, is an fast food
"The teachers don't have to be
in a mill yet, and have got memory
worker. He said it took six months
here, but they give their OWN time
and daddy to support them," Ar-
to find a jub without & high school
to us when they could be have with
nold said. "Bat this girl here works diplama.
their families," she said.
in will, and needs a ticketout."
"I don't want to do that the rest.
0
Bearden quit high school in file
"They treat you different they
of my life," be said. "It gets kind of
grade when she didn't make
look at you more as aniedividual,
embarrassing after while."
checrleading tryonis.
Sisson said. "It's like a team. We.
But going back for that diploans
Lankford said Phoenix School
all work together, and there aren't
years later can also be embarrass-
makes the most of his night-owi
so many ractions."
ing. Maness usually just tells peo-
nature. "I'm not a maraing person.
Each of the 49structs currently
ple he's taking classes "at Dalton
I never could get good grades at
taking one or more classes at
College."
Northwest, but at night I CAR think
0
Phoenix has their ownstory totall
"I just say Pm at Delton College
of anything."
Ann Kerdall, a classmate of
getting the basies out of the way,"
Sissen said, "The first mhai-
Sisson's, is making a great sacri-
he explained.
mester (eight weeks) here was my
fies to finish school here. At24, she
Rso Lankford, 15, who left Nor-
first time on the honor rull my
is older than her history teacher
thwest WhitGeld High School last
whole life When Ishowed Mom my
and she holds down a job at a local year, gives nut the same line. "I
first report card, she was happy.
carpet mill. Plus, the has four
don't tell them I'm going here for
Then I showed her that I'd gotten
step-daughters and a husband at
highschool.
on the honor rell, and she gave me
H
home.
"I like being ON the callege cam-
a big bear bug'
"I have to sacrifice," Kendall pus," Maness said. "I like getting
Lanklord's mom is 2 little more
3
said. "I don't see them very ollen, used to college, and having the
public with her pride.
and my hasband plays Mr. Mom.
same benefits like using the gym
"She screams and drags me by
My bosses work with to arrange
and the library."
the arm to tell people, Gress what
my schedule around school.
Something about the exviron-
Robdid,' besaid.
Information
Previded
By
(0
Schools
I
whitheld office of county Public Information
(1)
2
(I)
NO
6.
E
7.
0
Second year-marks Phoenix improvements
Gepiard
The program operates as a satel-
But that setting appeals de a
four other directors and they expe-
get teachers and hooks in here,"
Haliwitter:
Tile of the Dalten and Whitfield growing number of students in the
rience similar situation.
she said. "Id say this year it is
Last winter Whitfield County
County school systems.
region.
"So I have a lot mare realism
more rganised, seit bas to be bet-
0
Alternative School" had just
Phoenix School also serves stu-
& This week mini mester
this year. I NOW know that given
ter."
started and leaders were eager to
dents enrolled in a regular high
which began- Oct. 30, has settled
we're dealing with a skewed seg-
The average class lend is 2½
A
see how the new idea would evolve.
school who need one or two classes
down to about a students, in from
ment of the population mostly
classes, versus the six for most
It was one of only five programs
to graduate with their peers. For
49a year aga.
droposts we are going to have
highscheal students.
la thèstate
them, the "7th Period students,
So lar, 39s tudents have been able
significant dropents ourselves.
Many students hold down full-
Dilhbed Phoenix High School
classes arenot
to graduate due to the trank taken
Floyd said she was named to the
time jobs. One, Floyd said, takes a
Program by IN students, today the
Cost is $00 per class, which pro-
at Phoenix High School and
post two weeks before the program
college class one 7:30 los: 30a IR.,
in offering more classes
vides half a unit of credit: Students,
another five OF six should be able to
was to begin last year. "We could
works from B a.m. to 2 or 3 p.m.,
impre students as word gets out
over the age of 21 who reside out-
graduate after the current;term.
never have opened without the
and then spends all aftermon and
about This Itemstive to traditional
aide the county must also pay the
By next June, another $5 or 30
support of Dalten and Whitfield
evening at Phoenix School.
fee.
should be able to graduate, Floyd
Centy school systems. I have a
"Our classes aren't homework
filers have learned more of
"An infortunate trisconception
said
great Bense of gratitude for the
Intensive," should. "Additionally,
S
to expedt, how to plan; and
that I've frequently had to dislodge
Classes are geared toward the
support they have shown. Also, the
our classes are small, an average
lottelling
the
needs:of
is that somehow they could floish general diplvins offered by local
cooperation between this school
of 10 or 11 students. So no one can
Indents.
high school INCITE quickly than in
school systems: Phoentx School
and area high schools has been In-
bide or appear invisible. They all
School ineets from 3:35 to 10:15 day time schools" sald Dr. Katheyn
does net offer college-prep
credible."
have to be involved in the lesson.
the Mani lay through Thursday as Floyd, school director.
diploma.
The program occupies four
I service to students who dide't
Last year, most of her time was
classrooms is Securia Hall at
"We have the same classes,
Unish to aditional high school.
"Our dropout rate is 25 to 30 per-
spent organizing, adapting and
Daltas College. Classes Inset for
teachers, course guides and time
00 lasses are free, and are taught OR
cent," Floyd acknowledges. "Last
creating forms and procedures for
three periods four days a week, and
frame," she said. "It's just in a dif-
year, I asked myself what we were
the school.
he campus of Dalton College.
12 courses in all are offered this
fer setting."
doing wrong, but 1 talked with the
"We were dog paddling, trying to
mini- mester.
D
Current plans are to expand the hours
in
of the program gradually to
approximately 8:00 a - 10:00 p.m.
00
For further information, you may
Contact DR Kathryn Floyd personally
at 4al-
N
Information Prounded By
Whitheld County School
(I)
the office of Public Information
Pat Hollaway. PR. officer
07. 30. 92 03:48 PM
P07
JUL-30-92 THU 11:46 WHIT CO SCHOOLS
P.08
PHOENIX
High School Program
Dalton-Whitfield Open Campus School
Rooms & 153 Sequoya Hall Dalton College Dalton, GA 30720
Dr. Kathryn Floyd, Director - Phone 404-272-4450
Why we are here:
Our philosophy is to serve the needs of high school students who cannot or choose not to remain in a regular high
school program. The school is jointly funded and governed by the Dalton City and Whitfield County Boards of
Education.
$
How Phoenix High School Program works:
Phoenix is organized on a nine-weck mini-mester plan. The school year is divided into four 36-day terms. Students
are permitted to come and go as class terms begin and end.
What we offer:
Just like a regular high school, we offer classes needed for a high school diploma. Like a regular high school, a
student may carn up to six units of credit in a school year at Phoenix.
What are the students' responsibilities?
1. Students must provide their own transportation,
2. Class attendance is required. Students may be withdrawn after four absences.
3. Students are responsible for their own conduct. Adult privileges are afforded and adult conduct is required.
4. Students are held accountable for all textbooks. A refundable $25 book deposit Is required at registration.
What are the admission requirements?
1, A student must be 16 years of age or older. Parents must sign for unmarried students under 18.
2. A new student should bring a copy of his or her transcript and imm unization records from the last high school he
or she attended.
3. A student may enroll for one, two, or three (1/2 unit) classes per mini-mester. Once enrolled as a full-time
student at Phoenix (taking three classes in one mini-mester) the student may not enroll in a regular high school
prior to the beginning of that school's following semester.
4. Students over 20 years old who live outside Whitfield County will be required to pay $90 tuition per 1/2 unit
class per mini-moster. Students enrolled In a regular high school and taking an extra course at Phoenix in order
to get back on-track ("7th period students") are required to pay $90.00 tuition per 1/2 unit class per mini-mester;
such "7th Period Students" may take only one course per mini-mester.
5. To park on campus students must obtain a $1 parking decal from Dalton College and follow the campus parking
regulations.
Graduation Requirements:
A student will receive a standard diploma from Phoenix High School Program or from the student's attendance
area/home school in the Dalton-Whitfield area after completing the number of units required by Georgia public
schools and after passing the Georgia Basic Skills Test.
Classes and Bell Schedule
Each class period is two hours and five minutes long. A short break is allowed at the end of each class period.
Three class periods will be offered each mini-moster. A student may take one, two, or three classes per mini-moster.
One-half a unit may be earned for successfully completing each class. Classes meet Monday through Thursday
evenings according to the following schedule:
First Period .
3:35 5:40 p.m.;
Second Period = 6:00 . 8:05 p.m.;
Third Period =
8:10 . 10:15 p.m.
30.
92
03:46
PM
P 0 1
P.02
JUL-30-92 THU 11:41 WHIT CO SCHOOLS
Page
about
april '90
Alternative school
for dropouts pushed
By Valerie Hoffmen
achieve through 1990 and beyond.
E.N staff writer
Representatives from both Whit-
The group planning & home for
field County and Dalton Public
troubled girls in Whitfield County
Schools have recently discussed
is now planning an alternative
the creation of an alternative
school for the growing number of
school and its construction within
dropouts.
the next two years.
In the second meeting since Its
Other goals include the girls
inception, the Juvenile Justice
home, which is being implemented
Planning Committee, gathered
under the direction of Vivian
Monday to "get the ball rolling" for
Panky, Bruce Kennemer, Lillian
a school in Whitfield County which
Miller and Marty Rodstein.
would offer an alternative to youth
("Also' planned after the alter-
in Whitfield and Murray countles
bative school is under way, are a
who drop out of school for what
program for latch-key kids and
ever reason.
supportive living accommodations
"The reasons I hear most often
for children in need of long-term
are things like, they want to get @
care and special supervision.
job, or they need money, or they
The alternative school, which is
don't get along well with the teach-
still tentative, said Miller, will of-
era and then too, pregnancy is
fer: reactive supports for teen-
another major reason,' said com-
agers thinking about leaving
mittee member Reggie Mullinax.
school
Mullinax is employed as the Job
The community, schools, juve-
Training Services Manager with
nile courts, personnel, businesses
the Regional Development Center.
and students will benefit through
"The reasons are usually in three
this school, Miller said.
categories," said Carol Braden.
The committee hopes to
also a committee member and
decrease, through the school, the
Director of the North Georgia In-
dropout rate, produce a higher rate
fant Pre-school Council and Teen
of skilled labor force and more
Able.
productive, less dependent
"It falls into economic, structure
citizens.
and family problems,' Braden
Studies show the dropout rate in
said.
Whitfield County is about 48 per-
The alternative school is one of
cent and 38 percent in Dalton.
four goals the Juvenile Justice
Planning Committee hopes to
(Please see SCHOOLS, page 3A)
Pas Holloway. p.r officer
office of Public Information
the Whitheld County Schools
Information provided by
OPTIONAL FORM 99 (7-80)
FAX TRANSMITTAL
# of pages
7
To Dept./Agency Mary Gershoitz
Dr From &. anne Hancock
Phone 404-331-2502
#
Fax
Fax 202-456-6218
404-331-5382 GENERAL SERVICES ADMINISTRATION
NSN°7540-01-317-7386
6099-101
THE STATE of PRESIDENT CHANG UNITED
EXECUTIVE OFFICE OF THE PRESIDENT
OFFICE OF MANAGEMENT AND BUDGET
WASHINGTON, D.C. 20503
FAX COVER SHEET
NUMBER OF PAGES 4
DATE 730.92
(excluding cover sheet)
TO:
Jeanne Bunton
Office:
Office Phone Number:
Fax Number:
6218
FROM:
Blair Thomas
Agency: OMB Legislative Affairs
Office Phone Number: 395-4790
Office Fax Number:
395-3729
Additional Information:
900/T00
/
OMB LEG. AFFAIRS
13:56 07/03/92
DRAFT
H.R. 11 - Senate Finance Version
Executive Summary
Enterprise Zones
Enterprise zones for 15 urban areas, 8 rural areas and
2 Indian reservations, phased-in over 4 years.
HUD and Dept. of Agri. select zones from areas meeting
population and poverty thresholds. Qualifying areas
generally larger and lower concentration of poverty
than under the Administration proposal.
No capital gains relief. Tax incentives include
increasing equipment expensing from $10,000 to $75,000,
providing accelerated depreciation and an employer wage
credit of up to $8,000 per zone resident-employee (no
phase-out of credit).
Income Security Provisions (not summarized here).
Economic Growth Provisions (Similar to 6 of the 7 proposals
included in the President's short-term economic growth package)
15% "special depreciation allowance" for property
purchased before 1/1/93 and placed in service before
8/1/93 (President's ITA was 15%).
10% first-time homebuyer's credit (max. $2,500) for
purchases of new or existing homes before 1/1/93
(President's credit had $5,000 max. spread over two
years)
Passive loss relief for real estate professionals
(similar to H.R. 11 - broader than President's
proposal).
Ease restrictions on pensions' real estate investments.
Simplify and enhance depreciation for AMT purposes.
Reenactment of pre-1986 IRA's, creation of new 5-year
"backloaded" IRA's and penalty-free withdrawals for
first-time homebuyers, medical and educational costs
(including costs of certain related parties).
Extension of Items that Expired June 30, 1992
18 month extension of low income housing credit,
targeted jobs credit, qualified mortgage bonds, small
S/2'd
DITOP XUS 30:02 26, 82 775
00/2005
OMB LEG. AFFAIRS
13:96 07/30/92
issue bonds (includes first-time farmer bonds) (the
preceding were permanent in the House version), R & E
credit, employer-provided educational assistance, group
legal services (also 18 months in House version) and
25% deduction for health insurance by self-employed
persons (6 months in House version).
simplification
16-year amortization of intangibles, including goodwill
and excluding purchased software, purchased mortgage
servicing rights and certain small acquisitions -
Election to use amort. period used on return for open
years (even if property acquired in closed years) with
a 25% haircut and no amortization of goodwill.
Earned income tax credit - eliminates the interaction
with medical care and self-employed health insurance
deductions and the interaction with the dependent care
credit.
Other miscellaneous simplification provisions (e.g.,
tax-exempt bonds, large partnerships, pensions,
foreign).
Charitable Contributions
Permanent extension of AMT relief for contributions of
appreciated property (including intangibles).
Allocation of contributions between domestic and
foreign sources for foreign tax credit purposes.
Information reporting for charities (inc. value of
"quid pro quo" provided in exchange for contributions).
Corporate sponsorship - contributions conditioned on
use of corporate sponsor's logo in connection with an
event does not result in taxable income for a tax-
exempt.
Taxpayer Bill of Rights 2
Many acceptable provisions, but some are unacceptable
(most costly provisions from House version dropped).
Miscellaneous Provisions
Repeal luxury tax for boats, planes, jewelry and furs -
Index threshold for autos (relief for dealers' demo
vehicles).
Allow loss on sale of principal residence to offset
P.3/5
) .DITOd XBS 87:48 26, 32 nr
00/000
OMB LEG. AFFAIRS
13:57 07/03/92
future gains on residence sale.
Educational savings bonds - earnings limit repealed and
proceeds may be used to finance unrelated party's
expenses.
Relief for "terminal illness" payments on life
insurance contracts.
Tax-exemption for veteran's benefits.
FICA tax credit for tips.
Relief for real estate workouts from cancellation of
indebtedness income.
Relief for insurance companies issuing guaranteed
contracts.
Members' Issues
Misc. members' issues mirroring House members' bills
(e.g., employment status of fishermen, tax-exempt U.N.
bonds).
Revenue Raisers
Mark-to-market inventories of securities dealers (with
special ordinary gain or loss treatment).
Increase estimated tax safe harbor to 120% of prior
year's income for individuals.
Increase estimated tax baseline to 100% of current
liability for corporations (currently, 97% through
1996, 91% thereafter).
45-day interest-free period for certain tax refunds.
Permanent extension of personal exemption phaseout.
Permanent extension of itemized deduction limit
("Pease").
Deny moving expense deduction for costs of purchasing
or selling a residence and meal and entertainment
expenses.
Extend depreciable period for commercial real estate
from 31.5 to 40 years (pays for passive loss relief).
Deny losses on thrift assets compensated by FSLIC.
Prevent avoidance of tax on contributions of
S/A/S
(202) .DITOP XHS 20:19 26, 82 The
004/00
OMB LEG. AFFAIRS
13:57 07/30/20
appreciated property to partnerships.
Cancel drop in estate tax rates from 55% to 50% through
1997.
Allow partnerships and S. corps. to elect any fiscal
year for a fee offsetting deferral.
Information reporting by local governments on real
estate tax payments.
Broker reporting to seller and IRS on property tax
treated as paid by purchaser.
Increase withholding on bonuses, commissions and
overtime from 20% to 28%.
Increase withholding on gambling winnings from 20% to
28%.
Repeal exclusion from income for rental of a residence
for less than 14 days.
S/S'd
) .3170d X89 62:02 26, 82 775
900/900
OMB LEG. AFFAIRS
13:58
07/03/20
The Top Fifty Carpet & Rug Manufacturers' Sales Totals - 1991
(in millions, U.S. dollars, exchange rate of $1.1460 Canadian toU.S. where applicable)
1991
1990
1989
1988
1. Shaw Industries
$1,607.7
$1,475.3*
$1,175.9*
$1,120.2
2. Beaulieu Group
600.0
$590.0
N/A
N/A
3. Interface
582.0
$623.5*
$581.7*
4. Salem
396.0
442.0
432.0
402.6
5. Burlington
390.0
439.7
518.1
505.0
6. Peerless/Galaxy
383.6
430.0
394.0
-
7. Queen
340.0**
345.0
290.0
272.0
8. Aladdin
330.0**
285.0
240.0
180.0
9. Milliken
300.0**
280.0
250.0
215.0
10. Fieldcrest Cannon
281.8
343.1
351.3
371.1
11. Mohawk
279.0
288.0
275.0
278.5
12. Horizon
278.4
298.5
298.6
288.1
13. JPS Carpet
245.1**
258.0
272.0
275.0
14. Diamond
245.0**
235.0
220.0
205.0
15. Collins & Aikman
226.1**
238.0
242.0
240.0
16. World
225.0**
276.0
275.0
265.0.
17. Soreltex/Cumberland/Harding
152.1
(previously reported separately)
18. Tuftex
150.0**
168.0
170.0
170.0
19. Columbus
130.0**
158.0
160.0
162.0
20. Mannington
120.0**
140.0
135.0
116.0
21. Bentley Mills, Inc.
119.8
134.5
140.0
122.0
22. Carriage
106.0
111.0
94.1
88.0
23. Springs Industries
105.0
(previously reported separately)
24. Kraus
94.0**
96.0
102.0
Not listed
25. J&J Industries
93.5**
95.5
95.0
93.0
26. Royalty
90.0
77.8
81.4
75.0
27. Marglen
88.0
95.0
110.0
108.0
28. Image
85.0
80.0
85.0
88.0
29. Sunrise
82.0
68.0
66.0
62.0
30. Masland Industries
75.0**
77.5*
77.5*
-
31. Masland
62.0
69.0
70.0
66.0
32. Wunda Weve
60.0**
70.0
73.0
75.0
33. Magee
59.0
63.0
78.0
80.0
34. Atlas
54.1**
58.0
62.0
61.0
35. Princeton
53.0
50.0
40.0
-
36. Venture
48.7**
-
-
-
37. Hollytex/Peeters
48.0**
91.0
115.0
110.0
38. Blue Ridge
47.5**
44.0
50.0
44.0
39. Regent
42.8**
45.0
53.0
45.0
40. Downs
42.7**
45.0
47.0
47.0
41. Grassmore
40.7
34.4
-
I
42. Whitecrest
38.0
40.9
43.0
46.0
43. Crossley
36.1**
38.0
-
-
44. E.T.C.
36.0**
35.5
35.8
35.0
45. Durkan
35.0
34.48
36.5
33.9
46. Bloomsburg
33.3**
35.0
33.0
33.0
47. Capel
32:0**
31.0
I
-
48. American Rug Craftsman
28.0**
1
-
-
49. Eldorado
27.3
28.7
-
-
50. Monterey
26.5
-
-
-
* Revised figures , ** Estimate, -Sales Numbers Not Available
14
Carpet & Rug Industry, June 1992
The Top
Twenty-five
'92
1
In probably the biggest carpet news in the last 12
$1,607.7 million
months, Shaw announced a merger on Feb. 10, with Salem,
the fourth ranked U.S. producer. In a $65 million transac-
SHAW INDUSTRIES
tion that no one in the industry saw coming, the acquisition
P.O. Drawer 2128
gives Shaw between 30-33% of the domestic carpet mar-
Dalton, Georgia 30722-2128
ket. Based on '91 figures, the merger should result in
Phone: (706) 278-3812; FAX (706) 275-1040
Shaw's annual sales volume rising to about $2 billion and
brings Shaw that much closer to its goal of 40% of the resi-
SALES: $1,607.7 million for fiscal 1991 ended June 29
dential market by the end of the decade, even though the
OFFICERS: Robert E. Shaw, president and CEO; William
company will likely lose some of Salem's volume because
C. Lusk, Jr., senior vice president and
the two product lines are so directly competitive. Shaw is
CFO; W. Norris Little, senior vice presi-
expected to be occupied for awhile assimilating Salem and
dent of operations; Vance D. Bell, vice
bringing its operation to the Shaw standard. Commenting
president of marketing; Joseph M.
on the Shaw merger in an interview with Carpet & Rug
DeVittorio, vice president of corporate
Industry in early May, Mr. Shaw said the acquisition was
planing; Randy Merritt, vice president
"part of a continuing process in a maturing industry."
of residential sales; and Jay Houston,
Noting that much was still undecided as the final vote of
vice president of contract sales
Robert E. Shaw
Salem stockholders had yet to take place, he said that
Salem's product line fit well into Shaw's existing offerings.
DIVISIONS:
Portions of Salem would continue to operate separately
Philadelphia Carpets, P.O. Drawer 212
while others would be consolidated with Shaw's opera-
Dalton, Georgia 30722-2128
tions, according to Mr. Shaw.
(706) 278-3812
Floor Covering Compendium, a report by John A. Baugh,
CFA, for Wheat First Securities, estimates an addition of
Cabin Crafts Carpets, P.O. Box 1208
$375 million in revenues from Salem (or $21 million less
Dalton, Georgia 30722-1208
than Salem reported in the year just ended), in calculating an
(706) 278-3812
estimate of Shaw's 1993 revenue of $2.3 billion. As the
Officers: Don Whitfield, vice president of sales
merger was scheduled to take place sometime in May, the
impact on 1992 sales was judged negligible.
Shaw Contract Division, P.O. Drawer 2128
Not only does the acquisition eliminate a rival in the tough
Dalton, Georgia 30722-2128;
carpet competition and add market share, but with the Salem
(706) 278-3812
acquisition, Shaw will be able to specialize in different yarn
and tufting facilities in any of its 45 locations. At the time of
ShawMark Carpets, P.O. Drawer 2128
the merger, Salem was building a cut order distribution sys-
Dalton, Georgia 30722-2128
tem that will no doubt become a valuable part of Shaw's
(706) 278-3812
Just-In-Time manufacturing and distribution system which
can deliver cut order carpet to almost anywhere in North
Evans-Black, P.O. Drawer 2128
America within 24 hours. The added size and ability to influ-
Dalton, Georgia 30722-2128
ence materials costs will bring Shaw even closer to its other
(706) 278-3812
goal-to be the lowest cost producer.
Although Mr. Shaw declined comment, some industry
Shaw Industries is far and away the world's largest carpet
experts predict that Shaw will close Salem's Winston-
manufacturer -in North America its closest competitor,
Salem offices and eliminate many of the personnel at that
Beaulieu of America is about one-third its size. In the
location. While there would be some cost involved in that
world market, The Beaulieu Group is a closer second with
action, savings would out weigh them quickly. It's estimat-
approximately $1.5 billion in sales. But with Shaw's latest
ed that $8 million in overhead could be saved by this and
acquisition of Salem, the company will widen its lead with
other cost cutting actions. Shaw will also be able to reduce
estimated future sales in excess of $2 billion.
Salem's borrowing costs by lowering outstanding debt and
Robert Shaw, president and CEO, estimates that the com-
borrowing at lower rates. Shaw isn't expected to close any
pany owns 17% of all commercial and 33% of all residen-
of Salem's manufacturing facilities.
tial broadloom sales in the North American market in a
While the merger is another step in carpet consolidation
variety of price points that cover all segments.
and will probably alleviate pressure on some base-grade
Carpet & Rug Industry, June 1992
17
'92
The Top
Twenty-five
items, it is not expected to drive carpet prices up particular-
opportunity in other areas, the Pacific Rim and the
ly as there is still ample supply in the industry.
European Continent in particular. The potential in Eastern
While fiscal year 1991 resulted in record sales of $1,608.
Europe is also great but will take more time to develop, he
million up 9% from 1990s $1,475. million, the recession
said. The industry in the U.S. has made more innovations
did impact Shaw as calendar year results show a sales
than Europe in the last ten years and'so is positioned to be
reduction of 2.4% with sales of $1,618.9 million compared
competitive despite the transportation costs, Mr. Shaw stat-
to last year's $1,658.7 million. Shaw states that it began
ed. As to possible expansion through acquisitions overseas,
'91 with 19% of the total market and finished with 24% of
he noted that the first step for U.S. mills is to establish
market share. The company announced a two-for-one split
credibility in a market that is very fragmented and diverse.
of its common stock in the form of a share-for-share stock
In overseas markets as well as here at home, Mr. Shaw
dividend on Jan. 22, 1992, to be issued on March 9, 92.
asserted that the most important thing for a manufacturer is
Other news from Shaw shows an attention to cost control
to "slant everything to the consumer's needs, starting with
and simultaneous innovation that has already made the
affordability." He added that Shaw began a program for
company the biggest and best in the world.
continuing excellence seven years ago which strives for
The establishment of a distribution, display, design,
constant improvement with the ultimate goal of 100% cus-
research and development complex in Dalton in 1991 is a
tomer satisfaction.
more efficient, "workable arrangement," for these various
functions, according to Mr. Shaw.
While Shaw is best known as a producer of mid-priced
2
$600.0 million
commercial and residential carpets, and as the leader in
base grade carpets, the company is not ignoring high-end
custom. In '92, ShawCustom, a part of ShawContract,
THE BEAULIEU GROUP
published a 110-page catalog with nearly 300 designs of
OF AMERICA
custom area rugs.
600 5th Avenue
The company also has a goal to expand Networx' (part of
Dalton, Georgia 30721-1539
Shaw Contract) share of the tile market and to that end has
Phone: (706) 278-6666; Fax: (706) 226-7069
updated its equipment. The Networx plant has the ability,
Mr. Shaw stated, to manufacture $50 million worth of tiles.
SALES: $600 million includes totals for all the firm's
For fiscal 1992, this segment is doing between $25-30 mil-
North American carpet companies: Beaulieu of America,
lion. Mr. Shaw explained that the goal for Networx is 40%
Conquest Carpet Mills, Coronet Industries, (Interloom
of market share, but expects that goal to take more than the
merged into Coronet in '91), and Murray Fabrics/Surfaces
next three years to achieve. It will produce mid-upper end
OFFICERS: Carl M. Bouckaert, president
commercial tiles. While Shaw acknowledged a potential in
residential demand for carpet tile, he noted that it would be
The Beaulieu Group is the world's second largest carpet
in the Do-It-Yourself niche, be low end products and
manufacturer, with worldwide carpet sales of approximate-
"doesn't fit Shaw's plan for the U.S. market."
ly $1.50 billion, as well as one of the largest fiber produc-
John Reardon joined Networx this year as vice president
ers. The firm entered the North American market in 1977,
of sales and marketing to help achieve its marketing goals.
when chairman Roger De Clerck sent
Previously, he was vice president and general manager of
his son-in-law, Carl Bouckaert and
Burlington's modular division.
daughter Mieke, to Dalton, Georgia, to
Shaw has built its carpet empire on a firm foundation of
establish Beaulieu of America.
leading technology. The company's extrusion plant is now
Beaulieu began to garner more
operating at a capacity of 45-50 million pounds-a year.
attention in 1988, when it built the first
Most of the production is polypropylene with a small
independent nylon chip producing plant
amount of solution dyed filament nylon. Mr. Shaw empha-
in the U.S. Also in '88, Carl Bouckaert
sized that the company will continue its aggressive pro-
Carl Bouckaert
and Mieke De Clerck Bouckaert formed
gram of capital improvements.
a partnership with Ed Ralston and pro-
Mindful of the sales potential in Europe, in December 91,
ceeded to buy Conquest Carpet Mills in '88, Interloom in
Shaw announced it would open a carpet distribution center
'89 and Coronet in '90 and include these companies in the
in Preston, England, to be operational in early 92, to ser-
Beaulieu Group. Conquest quickly became a major user of
vice the British Isles. Mr. Shaw commented that there's
Beaulieu's growing solution dyed nylon and polypropylene
18
Carpet & Rug Industry, June 1992
The Top
Twenty-five
92
fiber making capacity, which by that point, had grown to
rate profit center, and each has its own sales operation.
about 60 million pounds.
Today, the Beaulieu Group is the only firm in the interna-
Coronet has manufacturing facilities in both Canada and
tional carpet industry which is integrated from raw materi-
the U.S.and began using the output of Beaulieu's growing
als all the way through the carpet making process. It's
fiber making capacity soon after it was acquired.
North America's second largest broadloom carpet producer
In 1990, Beaulieu continued to increase its U.S. holdings
and one of the largest producers of small rugs.
when it entered into a joint venture to produce about 270
million pounds of polypropylene resin a year. The new
Subsidiaries:
firm, called Epsilon Products, is located in Marcus Hook,
BEAULIEU OF AMERICA
Pennsylvania, not far from the Sun Oil refinery which will
P.O. Box 4539
supply it with 250 million pounds of propylene and 20 mil-
Dalton, Georgia 30721-1539
lion pounds of ethylene a year.
(706) 278-6666; Fax:(706) 226-7069
The Beaulieu Group's North American operations, like
OFFICERS: Carl M. Bouckaert, president; Kenneth L.
its European operations, are integrated from fiber making
Norris, vice president of finance; Raw Material Division:
through finishing. The company has the capability to make
Howard E. Johnson, vice president & general manager;
polypropylene filament and staple, solution dyed nylon,
Beaulieu Rug Division: David Payne, vice president &
and primary and secondary backings.
general manager; Beaulieu Carpet & Dimension: William
Each of the Beaulieu companies is operated independent-
Stranahan, vice president & general manager.
ly, tied together by little more than their common parent
and by the fiber making facilities which supply all the sep-
Beaulieu of America is the oldest of the Beaulieu Group's
arate operations. Each firm apparently operates as a sepa-
North American holdings. The firm is a major producer of
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Phone: 704/357-1900, FAX: 704/357-1902
Carpet & Rug Industry, June 1992
19
'92
The Top
Twenty-five
woven polypropylene rugs for the mass markets. It also
Tapis Coronet, a Canadian division, specializes in high end,
makes broadloom carpets under the Beaulieu Carpets name.
branded residential products. Larry Swanson, president;
Dimension Carpets is a division that produces mid-
Ken Durning, executive vice president.
priced commercial and contract products for the designer
and specifier market. Dimension launched 11 new styles at
the Surfaces market this past January.
When Coronet was acquired by the Beaulieu Group, the
firm was the seventh largest carpet manufacturer in North
BEAULIEU OF CANADA
America, with sales of $298.8 million. Coronet Industries
114 Packham Road, P.O. Box 606
is known for its broad line of popular and medium priced
Stratford, Ontario
broadloom saxony carpets for the residential market, while
Canada, N5A 6V6
Canada's smaller Tapis Coronet Carpets is one of that
(519) 271-7228; Fax: (519) 271-7167
country's premier producers of high end residential prod-
ucts Ken Durning is executive vice president of the Tapis
OFFICERS: Paul Jesson, executive vice president; Charles
Coronet division. At the time of the acquisition, the firm
Debrot, vice president sales.
was moving toward consolidating its lines, as well as its
The products produced at this Beaulieu facility are orien-
marketing operations, with the goal of taking maximum
tal style rugs and polypropylene BCF extrusion.
advantage of its cross-border manufacturing capabilities.
Today, Coronet is reported to be a major user of
CONQUEST CARPET MILLS
Beaulieu's in-house nylon and polypropylene yarn systems.
P.O. Box 4329, Dalton, Georgia 30721
The firm also has a growing export business which takes
(706) 226-8066; Fax: (706) 275-8741
advantage of the Beaulieu Group's vast international sales
OFFICERS: Thomas L. Bouckaert, president; Doug
force. The company divided the U.S. this year into two
Robertson, vice president sales & marketing; Norman
divisions, appointing Bill Kaiser vice president for the
Clapp, vice president finance; Terry Crump, vice president
western division and Pat Genovese vice president of the
eastern division.
operations.
Interloom was merged into Coronet this past year. It is
Conquest has made its reputation as a manufacturer of
making a finely styled, high-end line of Berber products of
base grade carpet products. Today it is one of the leading
polypropylene and polypropylene/nylon blends. Dennis
producers of low end commercial product and indoor/out-
Van Ewyk is the vice president of sales for Interloom..
door carpet (artificial grass). Conquest, which was
acquired by Beaulieu four years ago, succeeded where oth-
MURRAY FABRICS/SURFACES
ers failed by building a highly integrated, cost effective
P.O. Box 2284
manufacturing operation and by making good looking but
Chatsworth, Georgia 30705
inexpensive products that appeal to a wide range of com-
(706) 695-1179; Fax: (706)-695-1996
mercial and home market customers. Today, Conquest
may be the leading producer of low cost polypropylene
loop carpets in the U.S., as well as broadloom and
OFFICERS: Piet Dossche, president
needlepunched carpets and mats for both the distributor
and home center markets.
Murray Fabrics began making needlepunched carpets and
The Argonne Industries division also markets a
tufted polypropylene broadloom in a Chatsworth plant in
needlepunched product line that includes sports surfaces,
1990. Most of the needlepunched products are made for
door mats, mats for the automotive aftermarket and do-it-
poolside, patios, playrooms and for such commercial appli-
yourself carpets.
cations as the auto aftermarket and the marine market.
They' marketed to retailers nationwide, and promoted as
CORONET INDUSTRIES
low cost, long wearing alternatives to more conventional
1502 Coronet Drive, P.O. Box 1248
types of floorcoverings.
Dalton, Georgia 30720-1248
The firm also makes level loop broadloom for indoor-
(706) 259-4511; Fax: (706) 259-1530
outdoor applications. Those products will be marketed
OFFICERS: Larry Swanson, president; Franco Bugatto,
through independent agents.
vice president finance; Fred Ormeroid, vice president mar-
keting; Tom Johnson, vice president operations.
20
Carpet & Rug Industry, June 1992
SERVING THE TRADE FOR OVER
The Top
Twenty-five
'92
50
YEARS!!!
NC
Our only business is designing
and manufacturing sewing
machines and equipment for the
carpet industry worldwide.
3
EVERYTHING YOU
$582.0 million
NEED FOR CARPET
INTERFACE, INC.
BINDING
P.O. Box 1503
Orchard Hill Road
FRINGING
LaGrange, Georgia 30241
Phone: (706) 882-1891; Fax: (706) 884-5008
SERGING
BOBBINLESS BINDER
TPB
Original one-step twin-feed
CARVING
SALES: $582.0 million for calendar year
bobbinless Pat. #3320910
OFFICERS: Ray C. Anderson, chairman and I-CEO; C.
CUTTING
Edward Terry, president, Interface Americas, Interface
Flooring Systems; Don E. Russell, pres-
BEVELING
ident, Interface Europe, Inc.; Don H.
FOR MANUFACTURERS, WORK
Lee, senior vice president of integration
ROOMS AND CUSTOM DESIGNERS
and planning; Daniel T. Hendrix, chief
THE COMPLETE PACKAGE FOR CUSTOM
financial officer; Colville Harrell, vice
CARPET CARVING AND SCULPTURING
Create custom inlaids carve corporate logos;
president of planning and analysis;
cut, carve, bevel, sculpt
innovations lim-
81200
ited only to the imagination.
David Porter, vice president, general
SERIES
Portable Carpet Binder
HEAVY DUTY SERGERS
counsel and assistant secretary
Ray Anderson
If
Subsidiary:
Heuga Holding bv, P.O. Box 16, 3925 ZN Scherpenzeel,
The Netherlands
Portable
Carpet Beveler
Portable Carpet Carver
Don Russell, president
Interface Asia-Pacific
CARPET BINDERS
David Milton, president
One-step bobbinless heavy duty (TPB
PBS-2A PBT-2A
Pat. #3320910) Single and Twin Pullers
PORTABLE BINDERS
Interface, Inc. is the world's largest manufacturer and mar-
SINGLE & TWIN PULLERS
CARPET FRINGERS
One-step bobbinless heavy duty
keter of modular carpet systems for commercial, institu-
PDC 3
CARPET SERGERS
tional and residential use with more than 40% of the mar-
High speed mini, and heavy duty with
single or twin pullers
ket. Its subsidiary, Guilford of Maine is the leading supplier
of commercial fabrics in the manufacture of office furni-
CARPET CARVERS
ture systems. The company's chemical subsidiary,
AIR DRIVEN
Motor and air-driven for sculpting and
in-lays
CARPET CARVER
Rockland React-Rite, Inc. produces Intersept, a microbial
No cable, no wires,
CARPET CUTTERS
treatment that is marketed to a growing number of manu-
no brushes
Portable and floor models
facturers for a range of products, as well as the company's
CARPET BEVELING
own soil and stain retardants. Through Rockland React-
SEE US AT
Portable, trims 30° to 90° angles
Rite and another subsidiary, Interface Research Corp., the
ALSO A FULL LINE
company is actively engaged in seeking out environmental-
ATLANTA MARKET
OF ACCESSORIES
CENTER
ly friendly products such as Intersept.
Cotton or poly binding tapes, Fringes
ATLANTA, GA
regular or jumbo in all colors, projectors,
Interface has in all more than 150 sales and marketing
JULY 18 & 19
glue and seaming guns, hot knives and
much more.
locations in 90 countries, as well as 25 production and dis-
BOOTH 1205 1210
tribution facilities on four continents.
REPLACEMENT PARTS FOR ALL MAKE MACHINES
Interface's tile business is integrated from backing and
yarn processing through finishing. Interface Flooring
N-C CARPET BINDING & EQUIPMENT CORP.
858 Summer Avenue, Newark, NJ 07104
Systems and Heuga have essentially different markets and
different products. U.S.-based Interface makes fusion
bonded and tufted tiles, primarily for the upper end com-
N
PHONE
(201) 481-3500
TOLL FREE 1-800-526-1184
mercial markets. Holland's Heuga makes both medium
CANADA
1-800-336-1184
FAX
(201) 481-0839
priced and high end tufted and needlepunched tiles for both
Carpet & Rug Industry, June1992
25
'92
The Top
Twenty-five
commercial and residential customers. Interface shares the
ings, ceiling tiles, fabrics and coating materials as well as
largest part of the U.S. carpet tile market with Milliken and
carpet broadloom and tiles.
it shares the Canadian tile market about equally with
Interface entered a joint venture with International Service
Milliken and Heuga. Interface's U.K. operation is also the
System, Inc. (ISS) forming a new company, Interface
largest tile producer in that country, while Heuga domi-
Service Management, to provide after-sale maintenance ser-
nates the continental European tile markets. Both firms
vices to Interface's carpet customers. ISS is the American
also have strong commercial businesses in each other's pri-
subsidiary of International Service System A/S of Denmark,
mary market areas, and in Asia. Heuga also has a fairly
the world's largest building services contractor. The new
strong tile business in Europe's residential do-it-yourself
company is headed by Thomas Lawless, president.
market, a market which is almost non-existent in the U.S.
Interface-Heuga Australia is the firm's fusion bonded tile
manufacturing operation down under.
In 1991, Interface responded to the recession, that began
4
$396.0 million
in the U.S., Canada and Great Britain and spread to Europe
with "stringent cost control, organizational streamlining
SALEM CARPET MILLS
and aggressive marketing." Among the five operating sub-
P.O. Box 2818
sidiaries, four have new presidents who took control in
Winston-Salem, North Carolina 27102
1991. Ed Terry expanded his scope to include the Interface
Phone: (919) 727-1200; Fax: (919) 727-1735
Americas carpet tile subsidiary. Grant Todd moved to the
company's interior fabrics subsidiary as president of
Guilford of Maine, when Len Saulter retired. Don Russell
SALES: $396 million for calendar year 1991
expanded his responsibilities to include all of Europe as
OFFICERS: W. Douglas Foster, chair-
president of Heuga. Previous president Don Knight is no
man and chief executive officer;
longer with Interface.
Thomas F. Lanier, executive vice presi-
While economical conditions in 1991 "presented the
dent, chief financial officer and secre-
most difficult economic climate since 1974," when the
tary; Jack G. Haselwander, executive
company was founded, according to Ray C. Anderson,
vice president of manufacturing; Kim R.
Interface chairman, there were some hopeful signs. The
Holm, executive vice president; Ernest
company noted progress in opening Central and Eastern
Ferrell Jr. was named senior vice presi-
Europe for carpet tile products and continued success in the
Douglas Foster
dent of sales in 1991
unified German market. The Middle East came back after
the Gulf War as a healthy market. Southeast Asia, particu-
Subsidiary:
larly Thailand and Korea, also reported good sales growth,
Howard Carpet Mills, P.O. Box 639, Chatsworth, Georgia
but Australia had its worst recession in 60 years. Although
30705
Japan's construction industry is in a slow period, Anderson
Howard-S. Stein, president
is optimistic about the future of Interface Huega Japan,
Ltd., its Japanese sales subsidiary. The company is estimat-
The announcement that Salem would merge with Shaw
ed to have experienced a reduction in carpet tile sales of
Industries was a surprise for the carpet industry. While the
6.7% for the year in the U.S., while sales in Europe were
company had a disappointing year in 1991 with sales drop-
down 2-3% for the year.
ping 10.4% from 1990, its sales still rank it fourth in the
During '91, Interface introduced: new patterned fusion
U.S. and Canada. And, it had returned to profitability in the
bonded carpet tiles; laser cut composite patterned tiles; and
fourth quarter. The merger was expected to be approved by
the Sigma Series high performance roll system. In the U.S.
Salem stock holders at a Special Meeting on May 29.
the company launched Ideas in Pattern Quick Ship, a col-
Under the terms of the agreement, shares of Salem stock
lection of carpet tile designs for the renovation market fea-
may be converted into the right to receive a fraction of a
turing fast delivery and high styling. In the U.K. a similar
share of Shaw Common Stock or may be sold for $7.98
line was introduced called Priority Deliver Service.
per share, subject to some limitations. The price of Salem
The company organized the Envirosense Consortium in
stock before the announced merger was $2.19.
1991, a group of manufacturing and marketing partners that
Salem's product line has been very. similar to Shaw's.
incorporate Intersept, Interface's antimicrobial agent, in their
The company's residential business accounted for about
products. Intersept is now being used in paints, wall cover-
90% of its sales. Howard Carpet Mills, its subsidiary, pro-
26
Carpet & Rug Industry, June 1992
The Top
Twenty-five
'92
duces commercial and residential carpet. During 1991:
consumer advertising campaign conducted by a carpet mill
Sears presented Salem with a Partnership in Marketing
in years. The Fall campaign was followed by another of
Award for its marketing information.
similar scope this Spring. The advertising supports new
Salem set service as a priority in November '91. The
products, such as a group of new multi-tone carpets colored
company maintained 12 distribution centers and owns a
by a new patent-pending Burlington process called Color
fleet of more than 100 trucks to service them. The compa-
Dynamics. Both Lees and Monticello, Burlington's other
ny invested $10 million in capital expenditures in '91.
residential divisions, expanded their PermaSet Carpet
Salem launched two collections and 12 new intros at
series, adding more Traffic Control and Trevira XPS prod-
Surfaces '92.
ucts to that high performance program. In addition, the two
divisions premiered their first Stainmaster Xtra Life lines.
5
In May 1992, the company announced a consolidation by
$390.0 million
Lees Carpets of its residential line into its commercial
manufacturing facilities. George Henderson said that the
BURLINGTON INDUSTRIES
company will either close or sell its residential carpet
Carpet Group
plants in Rabun, GA, and Hillsville, VA, and move all pro-
3330 W. Friendly Ave.
duction to its plants in Glasgow, VA and Dahlonega, GA.
Greensboro, North Carolina 27420
The consolidation will reduce costs, increase efficiency and
improve Lees' competitive position, according to
Henderson. The company has recently invested in new
SALES: $390 million calendar year of 1991
equipment at the plants in Glasgow and Dahlonega and
additional equipment from the plants that are being closed
OFFICERS: George Henderson, corporate group vice pres-
ident, Burlington Carpet Group; Neil Yeargin, executive
vice president; William Parham, executive vice president of
®
finance and administration; David C. Turner, executive
vice president of market development
TYVEK®
Divisions:
CARPET WRAP
Burlington House Area Rugs,
NOTHING COMPARES TO TYVEK
1345 Avenue of the Americas,
New York, New York 10105
Best Value - Waterproof - Strong
(212) 621-3000
Helps Eliminate Rot and Mildew
James Gravalis, president
G. Henderson
Burlington Residential Carpet Group
Widths
2 Roll Lengths
3330 W. Friendly Avenue
Greensboro, North Carolina 27420
48"
*250 yards - 2200 yards
(919) 379-2000
James Gravalis, president
60"
*250 yards - 2200 yards
Other widths are available
*Ships by UPS
Lees Commercial Carpets
IN STOCK FOR IMMEDIATE SHIPMENT
3330 W. Friendly Ave.
TYVEK® is a registered trademark of DuPont.
Greensboro, North Carolina 27420
(919) 379-2000
James Gravalis
BETTER METHODS
George Henderson, president
The Burlington Carpet Group is one of the most diversi-
ALEXANDER
WHOLLY
OWNED
SIDIARY
OF
BMI
fied manufacturers in the industry. It produces broadloom
HOLDINGS.
INC.
HEADQUARTERS:
for the residential market, broadloom and modules for the
1200 Madison Avenue, Paterson, New Jersey 07503
commercial market and is the leading maker of soft-backed
(800) 843-7750, (201) 345-8300, (212) 736-1155, FAX (201) 345-8749
area and bath rugs.
or call Geoffrey Kohn (800) 257-2737
NJ, CA, FL, PA, TX, TN
In the fall of 1991, Lees Residential launched the biggest
MEMBER ORIA & ORRA
Carpet & Rug Industry, June 1992
27
'92
The Top
Twenty-five
will be added. The consolidation has begun and is sched-
finance and administration.
uled for completion by the end of September.
U.S. Subsidiary:
Lees Commercial Carpets, Burlington's contract divi-
GALAXY CARPET MILLS
sion, is the second largest commercial producer in the U.S.
P.O. Box 800, Industrial Blvd.
It was active in 1991 bringing new technology, added ser-
Chatsworth, Georgia 30705
vices and high fashion to its customers.
Phone: (706) 295-5620
Duracolor by Lees, is a dyeing technology providing
inherent stain resistance in the product. It was granted U.S.
OFFICERS: David Arditi, president and
Arditi
Patent Number 5,085,667 in 1991 and has since proven to
CEO; Richard G. Phillips, vice presi-
be successful in numerous installations. Lees modular car-
dent, sales and marketing; Pierre Fitzgibbon, vice presi-
pet business had continued growth due mostly to the intro-
dent, finance and administration; Robert Wilkinson, senior
duction of this technology. This growth has led to a major
vice president of sales and marketing; Claude Fontaine,
capitol investment in equipment to expand capacity, A new
senior vice president of manufacturing; Murray David, vice
carpet tile backing line with state-of-the-art technology will
president of manufacturing.
be in operation by mid-year.
This Commercial division also entered an agreement
Peerless Carpet is Canada's largest producer of broadloom
with Management Services Co., a division of Service
carpet and bath rugs, while its U.S. subsidiary, Galaxy
Master, Inc. Through the agreement, Service Master repre-
Carpet Mills, would rank 16th among carpet and rug pro-
sentatives will be able to offer their clients Lees
ducers if standing alone. The company. prides itself on
Commercial carpet as part of the company's service and
offering products for all segments of the carpet business.
maintenance package.
Peerless also has a manufacturing operation in Ireland and
The Nobilis Lees Collection was introduced in the fall of
a strong distribution base in Australia. The combined oper-
1991 to address the needs of the most discriminating
ations of the firm form one of the world's dominant manu-
designer with a range of premium products targeted for the
facturers of carpets and rugs.
high end corporate projects.
Peerless began a new marketing strategy for Galaxy in
Burlington went public on March 19, raising nearly $800
1991, which will bring it closer to its Canadian and interna-
million through the sale of 57 million shares of stock. The
tional plans. The shift includes keeping the Galaxy label as
public offering, along with new bank loans totaling $1.275
an open line to all retailers, while select dealers are targeted
billion, enabled the company to retire its high interest
to carry the Peerless Carpet Center Program. The U.S. tar-
"junk" bonds and refinance all other existing bank debt.
get is roughly 1200-1500 retailers who would enter a part-
nership with Peerless that requires giving on both sides.
6
The dealer makes a financial and spacial commitment. In
$383.6 million
return, he gets limited distribution, the Peerless product
line, educational opportunities, marketing support and mer-
PEERLESS CARPET
chandising aids, including the industry's first computer
1 Dawson St., Place Bonaventure
imaging retail system.
Montreal, Quebec H5A 1E8
Peerless entered a partnership with Allied Fibers for
Phone: (518) 866-5821
commercial carpet evidenced by the introduction of the
Medallion Series of carpet at the IIDEX (International
Interior Design Exhibition) in Toronto, Nov. 21-23. It is the
SALES: $383.6 million U.S. at an exchange rate of 0.875,
first time Peerless has used Allied fiber in commercial
from operations- 50% U.S., 45%
products-Anso IV HP nylon fiber made at Galaxy mill in
Canada, and 5% other countries
a range of weights in 48 basic colors. The carpet is then
shipped to Peerless Acton Vale, Quebec, where it is printed
OFFICERS: Bram Garber, chairman;
with any of 12 designs under the Peerless International
David Arditi, president; Robert Caine,
label.
senior vice president of the Bath and
The company expected to raise net proceeds of $7.3 mil-
Floor Fashions Group; Claude Fontaine,
lion from a stock rights issue plan approved in November
senior vice president manufacturing;
91. According to Pierre Fitzgibbon, the Canadian stock
Robert Wilkinson, senior vice president
Garber
market was particulary weak last fall, and the company
sales and marketing; Pierre Fitzgibbon, vice president
raised $4.0 million from the stock plan.
28
Carpet & Rug Industry, June 1992
The Top
Twenty-five
92
Galaxy shut down its on-site rug division on March 13th
(based on the industry average of a 5% reduction)
and has signed an agreement with American Rug
OFFICERS: Harry I. Saul, president and chief executive
Craftsman of Sugar Valley, Georgia, to exclusively manu-
officer; Julian D. Saul, executive vice president; Joel H.
facturer Galaxy's custom and border area rugs. The part-
Cohen, vice president of marketing
nership is intended to enhance the product and allow
Galaxy to be more cost effective.
Subsidiary:
Peerless closed its Kingston spinning plant and trans-
PATCRAFT MILLS
ferred the equipment to the Peerless facility at Wickham,
P.O. Box 1087, Dalton, Georgia 30722
Quebec. Despite the costs involved in downsizing, the
(706) 277-2133
company improved its third quarter '91 operating margin to
Bob Chandler, vice president
2.6% versus an operating loss in '90 in that quarter.
Queen had been making broadloom carpets strictly for the
7
$340.0 million
highly competitive residential market until it bought
Patcraft Mills in 1990. Patcraft, which makes some well-
designed patterned commercial carpets for the specifier
QUEEN CARPET
markets, as well as medium and higher priced residential
P.O. Box 1527
carpets, gave Queen quick access to the more profitable,
Dalton, Georgia 30722-1527
less price sensitive commercial market, while Queen gave
Phone: (706) 277-1900; Fax: (706) 277-3143
Patcraft the strength of its aggressive sales capabilities.
Commercial carpet traditionally accounted for about 10%
SALES: Estimated at $340.0 million for the calendar year
of Queen's total sales, but that percentage was expected to
IMPROVE QUALITY
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AND EFFICIENCY
Average Credit Card Sale $342
WITH THE NEW 2-HEAD AIR
ENTANGLER MODEL PTM 2000.
VERSATILE ENOUGH TO USE
BANG
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Average Cash Sale $750
DEVELOPMENT
MODULAR DESIGN ALLOWS
ADDING EXTRA UNITS FOR
INCREASED PRODUCTION
HIGH QUALITY
BOOM
LATEST DESIGN
PRITCHETT TEXTILE MACHINERY
Average FLEX Sale $1280
PIM
FLEX Instant Credit
1-800-395-5333
Leaders in textile replacement parts
Pritchett Textile Machinery & Parts, Inc.
Route 1, Box 187
Ellijay, Georgia 30540
Phone 404-635-7745
FAX 404-635-7716
Figures compiled by the FC/CCA
Carpet & Rug Industry, June1992
29
'92
The Top
Twenty-five
rise as soon as Patcraft took advantage of Queens
recent years and now ranks Aladdin as the biggest producer
integrated capabilities from yarn processing through finish-
of bath rugs to the mass market.
ing.
Aladdin has an excellent, modern manufacturing opera-
Queen also has a 15 million pound spinning mill,
tion that's probably as cost effective as any in the U.S. That
acquired from BASF and a BCF yarn processing plant in
capability, combined with excellent sales and service orga-
Valdosta, Georgia. Before those acquisitions, Queen had
nizations and low prices, has made Aladdin a force to be
enough spinning and BCF yarn processing capacity to sup-
reckoned with in very quick order. Today, Aladdin is verti-
ply all its current demands, but continued growth made the
cally integrated from fiber making through dyeing and fin-
two yarn plant acquisitions especially important.
ishing. It's polypropylene yarn extrusion system has an
Much of Queen's recent growth has been on the West
estimated capacity of more than 30 million pounds a year.
Coast, where the firm recently opened a major new distri-
Traditionally, Aladdin has sold its products primarily
bution center.
through distributors, but during the past four years, the firm
Queen Carpet and Patcraft launched new products this
has expanded its manufacturing capabilities and turned its
past year. Queen introduced Dyne-Namics, a multi-color
distribution much more toward direct selling. It's also
system including three Stainmaster Xtra Life styles and
begun expanding the reach of its sales and marketing oper-
three new products in its Anso collection.
ation. The firm operates a 100,000 square foot warehouse
Patcraft introduced New Element, a unique commercial
in Fort Lauderdale and has expanded its business to the
product that is constructed with an original tufting process,
Caribbean basin. It maintains a distribution center in
Texture Weave, that produces a woven-like appearance. The
Fullerton, California and operates a West Coast direct mar-
company also launched branded products concentrating on
keting center. Last year, Aladdin opened a new distribution
innovative styling for its commercial line-now the fastest
center in North Jersey with hopes to increase its sales to the
growing portion of its business.
New York metro market.
During 1991, the company introduced some unique prod-
8
ucts: Asteroid is a commercial style made of 100% Xylon
$330.0 million
olefin or a blend of 88% olefin and 12% nylon. It's a knob-
by, textured product which plays to the growing demand
for pattern as part of the surface. Aladdin addressed the
ALADDIN MILLS
residential loop market with Connections, a solid color
P.O. Box 2208, Dalton, Georgia 30722
product with a unique loop construction that produces a
Phone: (800) 241-4072; Fax: (706) 277-1440
look reminiscent of a single needle tufted carpet.
SALES: Estimated at $330 million for the calendar year
OFFICERS: Alan Lorberbaum, president; Jack Sharpe,
9
$300.0 million
executive vice president; Sol Zwerling, vice president mar-
keting, carpet; Bob Lieberman, vice president marketing,
rugs; Jeff Lorberbaum, vice president marketing, national
MILLIKEN & COMPANY
accounts
Interior Furnishings Division
P.O: Box 2956
This highly integrated family-owned manufacturer makes
201 Lukken Industrial Drive West
popularly priced broadloom carpets, primarily for the pri-
La Grange, Georgia 30241
vate label residential market. The firm also has one of the
Phone: (706) 883-5781
biggest bath and small rug businesses in the U.S. The com-
pany is reported to have had an enormous growth spurt in
SALES: Estimated at $266 million for the calendar year
1991. The company added two plants to its Dalton com-
1991, including approximately $35 million in sales for
pound, has its own polypropylene extrusion program, and
Milliken's Canadian and U.K. manufacturing operations
is said to be expanding its polypropylene product line.
(estimated on the basis of a 5% sales loss in the U.S. and a
Aladdin made only rugs when it began business in 1959,
10% drop in Canada and the U.K. compared to '90)
but by 1969 it had become the largest manufacturer of scat-
OFFICERS: Wayne Hunter, president, interior furnishings
ter, bath and braid rugs in the U.S. In the past decade, that
business took a back seat to the firm's growing broadloom
Businesses:
carpet business, but it too has begun to grow again in
Milliken Carpets, P.O. Box 2956, LaGrange, Georgia
30
Carpet & Rug Industry, June 1992
The Top
Twenty-five
92
30241; phone: (706) 883-5511.
only nine U.S. firms to be so recognized. In Milliken's
Jim Bridges, business manager
speech accepting the award he said, " We must recognize
that total quality improvement is a never ending voyage. A
Callaway Carpets, P.O. Box 2956, 201 Industrial Drive,
process, not a program. Milliken associates know that and
LaGrange, Georgia 30241; phone: (706) 883-5371
take that voyage every day-with the making of every
Paul Eanes, national sales manager
pound of yarn and yard of cloth."
Milliken's carpet and rug business accounts for about
Contract Division, 201 Industrial Drive, LaGrange,
11% of the company's total sales. That carpet and rug busi-
Georgia 30241; phone: (706) 883-5638
ness is one of the world's most unique, which acts to sepa-
E.P. Willimon, general manager
rate it from the intense competition of the rest of the North
American carpet industry.
Hospitality Division, 201 Industrial Drive, LaGrange,
Modular tiles are the keystone of Milliken's carpet busi-
Georgia 30241; phone: (706) 883-5754
ness, and account for about two thirds of total sales, but the
Tom Davis, general manager
firm also has a unique residential carpet business, a $25 mil-
lion area rug business, a printed hotel corridor carpet busi-
Milliken & Company is the largest privately owned textile
ness, and its own carpet-cleaner, a product called Capture.
producer in the U.S., with estimated 1991 sales of $2.375
Milliken makes both tufted and fusion bonded carpet
billion. It is one of the company's greatest achievements
tiles, primarily for the high end corporate office market.
and a clear reflection of Roger Milliken's business philoso-
The firm shares most of the U.S. carpet tile market with
phy, that it was awarded the Malcolm Baldrige National
Interface Flooring Systems. It also has production facilities
Quality Award created by Congress. Milliken is one of
in-Canada, where it shares that market about equally with
CARPET SYSTEMS INC.
Barclay Square - 350 Rt. 16 #A-11
Somersworth, NH 03878
(603) 692-6314
JLT CARPET SYSTEMS CARRIES ON THE TRADITION
Manufacturers of the finest carpet and vinyl cutting machines.
Each model machine is built heavy duty and designed to last for years.
Whether your needs are 500 cuts per shift or 30 cuts per shift,
we have the módel machine for your needs.
Standard Models
Special designs available.
ProCut™ 420
ProCut™ 800
Communication port for
ProCut™ 900
ProCut™ 1100
computer interfacing available.
Successors to Chromally Carpet Systems and Paxall Carpet Systems
Carpet & Rug Industry, June 1992
31
'92
The Top
Twenty-five
Interface and its subsidiary Heuga, and in England, where
SALES: $281.8 million for the fiscal year ended December
it's the third largest tile producer. Last year, the firm also
31 includes $30 million in sales from Fieldcrest's bath rug
started a tile production plant in Japan, the world's fastest
business
growing tile market.
OFFICERS: John J. Riley, president; H. Monte Thornton,
Milliken's carpet tile business - as with all its business
vice president of manufacturing;
- is based on the Millitron, the most flexible printing sys-
Richard P. Strawhorn, vice president of
tem in the carpet world. Milliken's success with the it has
finance
motivated many to emulate the Millitron's design flexibili-
ty with their own patterning systems.
Fieldcrest Cannon is a major producer
Milliken has been selling its better quality residential
of textile products for the home with
carpets and rugs through a unique selective dealership net-
combined sales from all its businesses of
work called Milliken Place since 1980. Milliken has about
$1.2 billion for 1991. The firm's bed and
1,100 Milliken Place dealers who sell everything Milliken
John J. Riley
bath products accounted for almost 80%
makes. In return, Milliken gives them a complete line of
of sales in '91, the Karastan/Bigelow car-
samples which are displayed in a gallery format complete
pet and rug division for the remaining 20%.
with merchandising materials. One of the big advantages of
Karastan/Bigelow produces a mix of residential/commer-
the program is that no Milliken Place dealer stocks product.
cial products in a 60%/40% split. The firm's high end
Everything is ordered from those samples and Milliken
Karastan line has the reputation as one of the premier fash-
has so perfected its cut-order system, Just In Time, so that
ion lines in the international carpet industry. And the medi-
each order is tufted, dyed, finished, cut and shipped off the
um priced Bigelow line appears ready to take advantage of
line to a customer within seven days on the average,
its well-recognized consumer brand name and its diversi-
according to Jim Bridges, business manager for the carpet
fied manufacturing capabilities.
division. Milliken has added 60 patterns to its residential
The carpet division ended the year with sales off 20%.
collection, Your Style, first introduced in 1990. In January
However the lost volume was almost all low-margin goods,
1992, the company added a collection of residential fabrics
and Karastan refused to lower prices. When combined with
at medium price points, and plans on more at even lower
Karastan's success in reducing fixed costs through plant
price points in order to supply a broader range of needs.
consolidation, trimming fixed costs and inventory, the
The company is hoping to expand its distribution base and
company achieved an increase in profitability of as much
is actively seeking retailers in some areas currently under
as $8 million pre-tax. If Karastan can stop volume loss,
represented. Because Milliken's products are limited in
(probably achievable through the gallery program), the
market area and are such unique lines, higher margins are
company should recover nicely.
possible-both Milliken and its customers make money
The company also enhanced its average selling price per
selling its carpets and rugs.
grade and its profit margin by exiting the lower-end com-
In 1991, the Callaway division, introduced a line of pat-
modity price points in both residential and commercial
terned carpets for residential customers called Master
markets. The company consolidated three separate sample
Tones in 18 colorways and 12 solids to coordinate with the
operations into one in Summerville, Georgia, near the tuft-
prints. Callaway also updated another popular line with
ing plant in Lyerly.
new colors. Both collections reinforce the company's repu-
Karastan introduced new commercial products: Optimus
tation for trend setting as they can be combined in a variety
Tweed and Berkeley Square; and a computer-aided tech-
of ways to create bordered looks and area rugs.
nology called Karatronics which allows for precise place-
Milliken also recently launched Invisible Seams, a col-
ment of color, pattern and texture in tufted products-the
lection that greatly reduces the appearance of seams.
first products from this technology, Kings Point and
Albermale, launched in the fall of '91.
10
Thirty new Karastan Gallery of Design dealers opened
$281.8 million
across the country. These galleries carry the entire line of
Karastan area rugs and broadloom and some exclusive prod-
FIELDCREST CANNON
ucts and services. The company expects to have nearly 100
Karastan Bigelow Carpet & Rug Division
Gallery of Design dealers by the end of 1992.
P.O. Box 27050, Greensboro, NC 27425-7050
Karastan moved to protect its name and profit margin by
Phone: (919) 665-4000; Fax (919) 665-4021
restricting co-op funds to dealers for advertising. The poli-
cy went into effect April 1, 1991. The strategy is to dis-
32
Carpet & Rug Industry, June 1992
The Top
Twenty-five
'92
courage dealers from advertising Karastan products at
Mohawk became a publicly traded company by selling 2.7
"deep discounts," in excess of 40%. Likewise, discontinued
million shares through the NASDAQ. Mohawk stated that
and off-quality merchandise may not be advertised using
the proceeds will allow the company to retire indebtedness
the Karastan brand name.
incurred when the company was acquired from Mohasco
Bigelow, in the meantime, launched its Performance
Corp. in 1988, creating a debt of more than $102 million.
Club Collection of high performance carpets and continues
The management team had managed to reduce that to $63.3
to be successful with its Chateau Collection.
million as of Dec. 30, 1991. Citicorp Investments Inc. will
control 44% of the company's outstanding shares after the
11
offering. Other stock holders include ML-Lee Fund, with
$279.0 million
15% and Mohawk's management controlling 15%.
Mohawk is one of a few mills that has established a
name in the consumers' awareness. Mohawk concentrates
MOHAWK CARPET
on reaching its dealers through selective marketing pro-
1755 The Exchange, Atlanta, Georgia 30339
grams, according to Don Mercer. The emphasis is on
Phone: (706) 951-6000, Fax: (706) 951-6152
Mohawk's Color Center and Alexander Smith Collection.
A retailer contracts for the entire package, which includes
SALES: $279.0 million for the calendar year
video presentations, annual conferences, packages of prod-
ucts, and merchandising aids. Mohawk takes care of its
OFFICERS: David Kolb, president and CEO; Frank A.
dealers and maintains contact on a continuing basis. Sales
Procopio, president, commercial business; Donald G.
reps contact dealers in the field on at least a monthly basis,
Mercer, president, residential business; John D. Swift, vice
some even weekly. According to Mark Olson, vice presi-
dent for the western region and program director for the
David Kolb
Alexander Smith line, Mohawk is planning to make partici-
pation in the Alexander Smith program even more valu-
able. The company will add brand advertising and promo-
tion, new products and a stronger dealer network. The
company is planning to add 200 additional accounts to the
Donald Mercer
current 835 Alexander Smith retailers.
The company attends regional markets but does not rely
president of finance, secretary and treasurer; Herbert C.
on them for business contacts. Mohawk offers its dealers a
Brown, vice president of human resources
way to differentiate from the store down the street. "They
all have Stainmaster, CrushResistor, and Traffic Control.
Divisions: Mohawk Residential Busi-
But only one has Mohawk or Alexander Smith," said
ness, same address as above; (404) 951-
Mercer. Mercer predicts more mills will become involved
6343
in consumer advertising to reach the buyer directly and cre-
Donald G. Mercer, president
ate demand for specific products and names.
Mohawk Commercial Carpet, same
Mohawk Commercial spent the year continuing to build
address; (404) 951-6224
from its base in the schools market. The weak corporate
Frank A. Procopio, president
segment was balanced by schools, however, -which main-
Frank Procopio
tained its market share. Mohawk Commercial, whose line
Mohawk has a long history and a reputa-
includes both tufted and woven products, had sold its line
tion for excellence in the carpet industry, but isn't a compa-
primarily to contract dealers until 1990, when it introduced
ny to rest on its laurels. While sales declined in 1991 by
a wide array of stylish patterned products and began. court-
3%, Mohawk reports that net income increased by 3% over
ing the design community. The company launched several
that of 1990 thanks to increased efforts for control and
new products in '91 and is readying an even bigger push
reduction of costs and working capital: Capital expendi-
for '92 as the market revives. A collection of branded, pat-
tures were increased by 11% over 1990 levels. Continued
terned products-printed and solution dyed-are expected
emphasis was focused on new products and services to bet-
to be successful especially in the hospitality market.
ter serve Mohawk customers.
Mohawk Commercial also keeps its name in the public eye
First quarter net sales for 1992 are 13% ahead of 1991
by addressing the end user in advertising campaigns in
and net income is well ahead as well. During April 1992,
design and interiors magazines.
Carpet & Rug Industry, June 1992
33
'92
The Top
Twenty-five
12
ing retailers as much help as possible to sell its products.
$278.4 million
This year, it introduced a display system, designed to
attract and sell, which has won the company valuable floor
HORIZON INDUSTRIES
space in retail showrooms and rewarded those stores with
P.O. Box 12069, Calhoun, Georgia 30701
increased sales dollars per square foot of display space. For
Phone: (706) 629-7721; Fax: (706) 625-3728
Horizon, the new displays have produced an increase in the
mix of higher margin "cut order" sales to total sales.
Peter Spirer reported at the close of Horizon's fiscal year
SALES: $278.4 million for year ended 12/28/91
that the company's increase in the third quarter came from
OFFICERS: Peter R. Spirer, founder, chairman of the
uniquely-styled products. Horizon's results for 1991 were
board and CEO; Thomas P. McAndrew, vice chairman;
helped by the introduction of several mid to high price
Ralph J. Boe, president and COO; Dennis L. Fink, senior
point residential lines and a de-emphasis of lower-priced
financial officer and vice president; Joe Hickman, vice
commodity goods. By concentrating on style and switching
president of manufacturing; Barbara Lance, vice president,
to cut-order, Horizon is competing in a less cost driven
secretary and controller; Cesar Pagan,
market and improved gross margins in '91 to 19.2% from
vice president of styling & product
17.8% in 1990.
development; Dennis G. Byczynski,
Along with improving product mix, Horizon reduced
vice president of international sales;
inventories and accounts receivables and was able to gener-
Tony Godfrey, vice president of sales,
ate strong cash flow of $105.5 million from operations.
Horizon Division; Ray W. Pickard, vice
Capital spending was reduced in 91 to about $5 million,
president of customer services; William
less than half the previous five years' average in "consider-
O. Leonard, vice president of human
resources; Earl Whittaker, vice president
Peter Spirer
ation of existing capacity and economic expectations."
The company's new distribution center also aided its abili-
of Horizon Mill Outlets and assistant
ty to service the growing cut-orders business, which
secretary; Rick Evans, president of
increased as much as 25% in '91-such cut-order sales typi-
Harbinger
cally have margins at least 10% higher than roll goods.
Horizon Division, the residential carpet division, has been
Divisions:
restructured into three manufacturing categories: yarn, tuft-
The Harbinger Company, P.O.Box 1209,
ing and dyeing/finishing. The interdependent processes are
Calhoun, Georgia 30701;
being coordinated with a teamwork emphasis, and according
(706) 625-0918
to the company, achieving reduced costs and improved qual-
Ralph Boe
ity. A new MIS scheduling system was instituted towards the
Helios Carpets, River St., Calhoun,
end of the year to closely monitor and coordinate raw mate-
Georgia 30701; (706) 629-5311
rials, scheduling sales forecasts and order entry. Nationwide,
seven new sales territories were added, bringing the total for
Horizon Industries is a diversified producer of tufted carpets
residential sales personnel to over 100.
and rugs in the U.S. that's been making very stylish carpets
Rick Evans, former general manager of the Helios divi-
for 20 years for the medium and higher priced residential
sion, became president of Harbinger and initiated changes
and commercial markets. It markets through specialty retail-
aimed at strengthening operations and revitalizing marketing
ers, department stores, and wholesale distributors. Its
for the two divisions. The Harbinger Company is a sub-
Harbinger commercial subsidiary is one of the fashion stars.
sidiary that manufactures high end commercial carpet, while
of the commercial carpet market, while its newer
Helios is known for its high-end, custom, residential carpets
Commercial Horizons division is aimed at the Main Street
and rugs. The manufacturing operations of Helios have been
trade. Its Helios division makes some exquisite carpets and
consolidated into Harbinger's production facilities.
rugs for the design trade, and its Horizon House line is mar-
So far in 1992, Horizon is following its strategy of dif-
keted selectively to some of the nation's top retailers.
ferentiation and service and getting results. The company
Peter Spirer has defined the company's criteria for prod-
reported second quarter sales and earnings that continued
ucts in the 90s-obviously different, uniquely styled carpet
the recovery of the first quarter. Net sales had increased
fashion; superior merchandisability; or strong competitive
18% to $150,195,000 from $127,024,000.
price value in its category. And not content to produce
Horizon: introduced three products which Spirer called the
according to exacting criteria, Horizon is committed to giv-
Layered Look, multi-toned textured saxonies: Amorous,
34
Carpet & Rug Industry, June 1992
The Top
Twenty-five
92
Ballet and Cache.
SALES: Estimated at $245.1 million for 1991, including
Under Spirer's leadership, the company has begun a
$93.6 million for automotive carpets made by JPS
Partnering strategy with retailers and suppliers. The chosen
Automotive Products Corp. Sales for automotive trim prod-
retailer becomes an extension of Horizon's marketing oper-
ucts are not included (based on an industry average of 5%
ations, with the retailer purchasing more from the mill and
sales decrease)
the mill providing help to make the store more effective at
OFFICERS: Paul Comiskey, president; Michael J. Rooney,
selling, including merchandising, advertising and promo-
executive vice president of marketing; Bill Stephenson,
tions. In terms of suppliers, Horizon has decided to limit its
executive vice president of manufactur-
partners to two-Du Pont for branded yarn systems and
ing; Ed Cassinelli, vice president of
BASF for unbranded nylon. Spirer thinks that "it's good
commercial sales; Bob Heiss, vice presi-
business to limit our fiber suppliers to gain maximum
dent Eastern sales; Bud Thames, vice
understanding of our sales force and our dealer network."
president Western sales
JPS Carpet is part of the JPS Textile
13
$245.1 million
Group, which set a record for getting
Paul Comiskey
into and out of Chapter 11 last year. The
company had filed for voluntary protec-
JPS CARPET
tion under Chapter 11 but only took 41 days to reorganize
P.O. Box A, Aberdeen, North Carolina 28315
by trading some equity for lower payments from some
Phone: (919) 944-6331; Fax: (919) 944-6359
bond holders. Paul Comiskey asserts that the company's
financial health is fine and that 1991 was a much better
Plant Automation that works!!
Less Labor, Better Quality, More Production
Robotic Binding Machines
Providing you with the
CIMS
competitive edge of the
future
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COMPUTER
INTEGRATED MANUFACTURING SYSTEMS
Route 7. Box 7568 / Chatsworth, GA 30705 / 404 695 4822 Fax 404 695 4132
35
Carpet & Rug Industry, June 1992
'92
The Top
Twenty-five
year than 1990. He noted that the company gained market
making and processing capabilities when it acquired two
share, but did realize a loss in sales dollars which was less
spinning plants from bankrupt Inter West Textiles. The
than the industry average.
plants have a combined capacity of about 80 million
The firm makes medium to higher priced carpets for both
pounds, and give Diamond an inhouse spinning capacity of
the residential and the commercial markets, in a product
more than 90 million pounds a year. The firm also has a
mix of 70/30. JPS Automotive Products Corp., another
polypropylene fiber extrusion system which exceeds 125
division of JPS Group Textile Inc., makes automotive car-
million pounds a year and a 50 million pound BCF yarn
pet and trim. The firm also has two other operating sub-
twisting and heatsetting operation. In the past year, it added
sidiaries- JPS Elastomerics Corp. and JPS Converter &
more polypropylene extrusion, more twisting capability for
Industrial Corp. Less than half JPS' residential products are
nylon and polyester staple, more tufting equipment and a
polyester, while most of its commercial products are nylon.
finishing range. Those combined capabilities make
Its Signature Dealer program, begun last year for an
Diamond one of the world's most fully integrated carpet
even more select group of dealers, has grown to approxi-
and yarn manufacturers.
mately 850 members. This program along with new intro-
While Diamond increased its manufacturing capabilities
ductions, especially those of Trevira XPS are credited with
last year, it also added to its distribution system. It expand-
a year end rally in 91 and sales of 20% improved in '92.
ed its North Georgia distribution center by about one third,
The Signature Dealer program will be open to a maximum
and now has some 1.2 million square feet of distribution
of 1,500 dealers, who will receive special merchandising
space under one roof. The company has had an active
considerations, warranties and special services in return for
export business for the last 20 years, particularly to the Far
exclusive representation of Stevens' higher priced prod-
East, the Middle East and parts of Europe.
ucts. Right now, 600 dealers qualify for the program.
While Diamond declined comment about new products
Stevens' ability to compete is greatly aided by one of the
and potential markets, all that manufacturing ability must
most efficient spinning operations in the carpet industry. As
be meant for something new. Watch for Diamond to contin-
a result, the firm can make spun products, which account
ue to grow.
for most of its line, as cost effectively as anyone.
14
15
$226.1 million
$245.0 million
COLLINS & AIKMAN
DIAMOND RUG & CARPET
701 McCullough Drive
P.O. Box 46, Eton, Georgia 30724
Charlotte North Carolina 28262
Phone: (706) 695-9446
Phone: (704) 547-8500-
SALES: Estimated at $245 million for the calendar year
1991
SALES: Estimated at $226.1 million for the calendar year
OFFICERS: Ed Weaver, president; Ron Moreland, execu-
1991, including $154.9 million for automotive carpets
tive vice president
made in the firm's U.S. and Canadian facilities.
Automotive trim sales are not included
Diamond has been on a fast track in recent years, and the
OFFICERS: Thomas E. Hannah, president
firm's success is based largely on its low cost manufactur-
ing capabilities. Despite the generally dismal business cli-
Divisions: Flooring Systems Division,
mate in 1991, Ron Moreland says the company gained
P.O. Box 1447, Dalton, Georgia 30722
market share in the past year. This privately owned firm
Phone: (706) 259-9711; Fax (706) 259-
manufactures tufted broadloom carpet, synthetic turf and
2099
indoor/outdoor carpet at popular price points. About two
thirds of its product line- much of which is based on
OFFICERS: Charles R. Eitel, president
polypropylene yarn systems-goes to the residential mar-
and CEO; Jeff Goldberg, vice president
ket, the remainder to the commercial market. The firm is
Charles Eitel
of finance; Lee Schilling, vice president
also one of the leading mill fiber producers.
of marketing; Steve Zegler, vice presi-
The company added significantly to its inhouse yarn
dent of manufacturing; Hank Millsaps, director of human
resources; Doug Garwood, director of customer service and
36
Carpet & Rug Industry, June 1992
'92
The Top
Twenty-five
product management; Mac Bridger, director of national
ny is targeting the corporate and healthcare segments in
sales; David Pyles, director of international and institution-
particular for these products, which avoid the use of wet
al sales; Gordon Whitener, general manager
adhesives thus eliminating any lingering odors.
corporate/national accounts
Automotive Division, 313 Bethany Road, Albermarle,
16
North Carolina 28001
$225.0 million
Phone: (704) 983-8330
OFFICERS: John D. Moose, president; Robert Smart, vice
WORLD CARPETS
president of Detroit sales; J. Ben Treece, vice president of
One World Plaza, Dalton, Georgia 30720
operations
Phone: (706) 278-8000, Fax: (706) 278-9454
Collins & Aikman is one of the oldest diversified textile
SALES: $225.0 million for the calendar year 1991.
manufacturers in the U.S. The firm, which will celebrate its
150th anniversary next year, is the leading producer of
OFFICERS: John Shaheen, chairman of the board; David
automotive textiles in the U.S. It also produces jacquard
Shaheen, vice chairman and CEO;
flat and velvet upholstery for both home and contract appli-
David Polley, president and COO; Bill
cations. Its floorcoverings division makes broadloom car-
Waters, vice president of marketing;
pet, six-foot roll goods and modular tiles for the interna-
Charles Parham, vice president, manu-
tional commercial markets.
facturing; Martha McCorkle, chief
C&A's floorcoverings division apparently made a signifi-
financial officer; Charles Mitchell, vice
cant turnaround last year, in spite of the generally poor
president of operations; Danny Wade,
economy. The division had been losing money. in recent
Bill Waters
vice president of styling and design;
years, but according to most sources, that changed dramati-
Ronny Williams, vice president of infor-
cally last year. Much of that turnaround can probably be
mation systems
attributed to dramatic improvements in styling for the
Divisions:
entire product line, aggressive marketing, and the success
Customweave Carpets, Box 1448, Dalton, Georgia 30722;
of the firm's six foot roll goods program.
(800) 241-4906 Ext. 4407
C&A's automotive division makes both tufted and
Dave Hardy, vice president of sales
needlepunched flooring and trim, as well as floor mats, for
Detroit's Big Three automotive firms. General Motors is C
The past year saw the passing of the baton at World from
&A's biggest customer, but the firm also does substantial
Shaheen and Piera Shaheen, co-founders of the company,
business with Toyota's U.S. operation.
to their sons, John Shaheen, now chairman, and David
C&A Automotive has four plants, including a yarn spin-
Shaheen, now vice chairman. The Shaheens retired in the
ning plant, tufted and nonwoven carpet production facili-
fall of 1991 and David Polley joined the firm as president
ties, dyeing and fabrication.
and COO. Polley comes to World having previously been
C&A launched a collection of carpet tile and coordinated
president of Burlington's residential carpet operation. The
six-foot roll goods that combine the latest in fashion and
restructuring ends speculation that the family business,
technology. Both Alliance and Patriot, with dense face con-
established in 1954, was going to be sold. The company
struction, are available in 12 standard shades and custom
says it has spent the last three years concentrating on effi-
colors. The line features a neutral background with a
ciency and competition. World has moved away from com-
brightly colored, space-dyed end that produces a unique
modity roll-goods-only to high-quality, mid-priced residen-
look on the floor. Made of Allied Fibers' Anso IV HP
tial products and, according to David Shaheen, "is ready to
nylon, the products are installed using the company's own
use our capacity to pursue additional market segments."
Powerbond RS technology for an environmentally friendly
While company facilities. have been criticized as outdated,
commercial carpet and carpet tile. Powerbond RS has a
Polley has stated that maintenance has preserved efficien-
plastic layer which, when removed exposes a precured
cies and quality. World also has the second largest staple
tackifier as part of the backing, eliminating the need for
spinning capacity in the industry and "tremendous" contin-
additional adhesives. The new products, Alliance and
uous dyeing facilities. New products are to be developed
Patriot, are offered in 6-foot rolls and as 18 -inch tiles with
around these strengths, particularly medium-priced, tex-
either cushion or condensed cushion backing. The compa-
tured heat-set staple carpets.
According to Bill Waters, World has refocused on the
38
Carpet & Rug Industry, June 1992
The Top
Twenty-five
'92
residential market, "what we do best," and is once again a
Lacroix, former president and principle owner of Söreltex;
100% residential carpet producer. The company already
sold his shares in Cumberland Mills, Inc., Chatsworth, GA,
has a successful builder business and is expanding its resi-
and Harding Carpets, Inc., Brantford, Ontario, to Penfund
dential replacement business through retailers, where it
Management Ltd., an Ontario firm which manages
"can be very competitive and will target new introductions
Soreltex's pension program. Now, Lacroix is no longer
in the $6-10 price range," Waters asserted. As part of the
associated with any of the mills, and Penfund Management
new strategy, Waters notified all company customers in
is a majority owner in all of them. Negotiations are under-
July that pricing was to be revamped making roll pricing
way at press time to reorganize the grouping of mills which
more competitive and cut order pricing "extremely compet-
included Soreltex, Harding and the American mill,
itive." The company launched a new Zenith (the name was
Cumberland. Though all three are now operating separate-
World's distributor line but has not been in use) line in the
ly, the two Canadian mills will continue to share a common
fall. The exclusive collection (initially offered to 500
marketing plan.
stores) is aimed at the popular mid-point for residential
Soreltex makes populary-priced carpets for the Canadian
customers with the added attraction of being of branded
and U.S. residential markets.
yarns with extensive warranties. The company continues to
make about 25% of its product of Hoechst Celanese'
CUMBERLAND MILLS, INC.
Trevira polyester fiber, which is performing well for World.
P.O. Box 189, Duvall Rd.
In March 1992, the new management team was complet-
Chatsworth, Georgia 30705
ed with Charles Mitchell named vice president of opera-
Phone: (706) 695-7411; Fax: (706) 695-0529
tions and Charles Parham appointed vice president of man-
President: Stanley R. Peszat
ufacturing. Mitchell has been with World for over 20 years.
Sales: $50 million
Parham is the former president of Columbus Mills.
According to Polley, World is now positioned to be a "mar-
Amidst all the confusion of who owns what, Cumberland
keting driven organization, supported by manufacturing
managed to introduce several new products this year and fill
efficiency."
some specific commercial niches. The Crown Collection's
Bill Waters explained that World has changed its strategy
four styles of commercial cut pile carpets target hospitality
in reaching the consumer by giving its sales people more
and other commercial settings where budget and perfor-
decision making power. The sales force is instructed to
mance are critical. Eclipse and Explorer are designs which
focus on each individual store and its needs-what prod-
can be used in combination with each other or with solids.
ucts can a particular retailer sell. World gave up a perma-
Paragon and Geometrix are suited to hospitality and retail
nent showroom market center approach over two years ago
settings. Cumberland also has four new offerings in its
and now maintains a local showroom year round at the
Design Series, the value-oriented collection of applied pat-
Dalton Market.
tern carpets. In addition to hospitality and retail settings,
these patterns are also well suited for residential and office
17
installations.
$152.1 million
HARDING CARPETS
SORELTEX INTERNATIONAL.
85 Morrell St.
30 de la Comtesse
Brantford, Ontario
Sorel, Quebec, J3P 4W6, Canada
N3T 4J6, Canada
Phone: (514) 743-3346; Fax: (514) 743-9558
Phone: (519) 756-5241; Fax: (519) 756-3916
President: Bill Bodenhamer
Sales: $152.1 million combined sales of Soreltex,
Sales: $67.5 million (estimate based on industry average of
Cumberland and Harding. (estimate based on industry
10% sales reduction in Canada)
average of 5% sales reduction in the U.S. and 10% reduc-
tion in Canada)
After closing, reopening and being purchased, Harding is
President & CEO: Bill Bodenhamer; Gen. Mgr.: Ralph Burns
alive and well. this year but with some major personnel
changes. Just as he is no longer involved with Soreltex,
Following last year's whirlwind of purchasing activity,
George Lacroix is no longer president of Harding. The new
Soreltex International is once again involved in a corporate
Soreltex president, Bill Bodenhamer, will also serve in that
"fruit basket turnover." The "turnover" began when George
capacity at Harding. The company has installed an entirely
Carpet & Rug Industry, June 1992
43
The Top
Twenty-five
92
new senior management team which is re-evaluating the
ning operation in Yuma, Arizona, a growing desert city
company. Though, in 1992, Harding operates independent
located on the Colorado River where it meets California,
of Soreltex, the common president and marketing activities
Arizona and Mexico. In the years since then, Tuftex has not
suggest some type of connection, leaving Cumberland to
only built the Yuma yarn operations into one of the most
operate totally on its own in the U.S.
cost effective in the industry, but it's also gradually shifted
Harding makes both residential and commercial carpets,
its tufting operations there. Today, the firm does more than
for the medium and high-end Canadian, U.S. and European
40% of its tufting in Yuma. The yarn mill currently has a
markets.
capacity of over 40 million pounds and both spinning and
BCF processing equipment.
In the past year, Tuftex continued to focus on mid and
18
high end products when it launched Sterling Cove, a big
$150.0 million
cabled saxony in 40-colors in the $30+ price range and two
textured products in the $17+ range.
TUFTEX INDUSTRIES
15305 Valley View Avenue
Santa Fe Springs, California 90670
19
$130.0 million
Phone: (310) 921-0951; Fax: (310) 921-3847
COLUMBUS MILLS
SALES: Estimated at $150.0 million for the calendar year
P.O. Box 1560,
1991.
ColumbusGeorgia 31993
OFFICERS: Robert A. Cook, president; Jeff Sears, execu-
Phone: (706) 324-0111
tive vice president
DIVISIONS:
SALES: Estimated at $130.0 million for the calendar year
Tuftex Carpet Mills, Inc. 15305 Valley View Avenue, Santa
'91.
Fe Springs, California 90670; (310) 921-0951
OFFICERS: George P. Swift, Jr., chairman; John Dixon,
president; Howard Parham, vice president of operations;
Designweave, same address; phone: (310) 921-0951
James T. Tapscott, secretary-treasurer; Larry Cooper, vice
president of sales and marketing; Roy Hickman, vice presi-
Tuftex is the largest carpet manufacturer in the West. It's
dent of product development
also one of the few West Coast mills which is integrated
back through yarn spinning. The firm makes medium
Divisions:
priced residential carpets and, through its Designweave
Carpets By Columbus, P.O. Box 1560, Columbus, Georgia
division, carpets for the contract builders market and the
31993
medium priced commercial markets.
Jude Acuff, vice president of marketing
While Tuftex has had to deal with the same problems of
all West Coast mills-a slump in the housing market in
Lotus Carpets, Box 1238, Columbus, Georgia 31902; (800)
California, and the state's tough environmental laws-it
537-1509; (404) 324-0111
has managed to stay away from the intense price orienta-
Harry Mills, vice president of marketing; David Murray,
tion of its Eastern competitors. The firm markets its prod-
vice president of sales
ucts primarily to middle of the road retailers who appreci-
ate Tuftex's fastidious service and open lines of
Columbus changed leadership this past year when John
communication.
Dixson, who had served as president from 1977 to 1988,
When Tuftex began manufacturing in Southern
came out of retirement to take the reins again as president.
California, the region was one of the premier manufactur-
Charles Parham, previous president, is now vice president
ing environments in the nation. But in the past decade,
of manufacturing at World Carpet Mills. This bodes well
Tuftex and all other Southern California manufacturers
for the company which had prospered under Dixon's lead-
have been feeling the pinch of California's ever tightening
ership in the past. While the company lost market share in
environmental regulations. The firm began looking for
1991, changes currently underway are expected to bring
alternatives in 1985, when it bought a mid-size yarn spin-
the company back quickly.
Carpet & Rug Industry, June 1992
45
'92
The Top
Twenty-five
Columbus Mills is a privately owned manufacturer of
of chairman of the board as of April 16. Anthony Kelly
medium priced, high quality residential and commercial
joined Mannington to replace McAndrews, having served
tufted carpets. About 80% of those products are sold to the
previously as president and CEO of Bigelow-Sanford until
mainstream retail markets, while the other 20% are com-
1987 when the company was acquired by Fieldcrest
mercial carpets which are sold through the firm's six year
Cannon. Kelly had been running his own consulting firm,
old Lotus Carpet Division.
Vantage Points.
Columbus has a reputation as one of the best manufac-
Meanwhile, Mannington Carpet has added five new dis-
turing operations in the carpet industry. It operates three
tributors for its Wellco line. The company's yarn mill,
plants with a total of about 650,000 square feet of modern
which began operations in February 1990, has more than
manufacturing facilities. The firm also has five nationwide
met expectations since. This plant, fully automated, is the
distribution centers.
most modern now operating. The plant produces most of
the company's tufting requirements except some specialty
20
yarns. The company also has its own dyeing mill and coat-
$120.0 million
ing mill. It has recently begun its own recycling operations
for paper, computer paper, cardboard and bale wraps.
MANNINGTON CARPET
P.O. Box 12281
Calhoun, Georgia 30703-7004
21
$119.8 million
Phone: (706) 629-7301; Fax: (706) 629-2365
BENTLEY MILLS
SALES: Estimated at $120.0 million for the calendar year
14641 E. Don Julian Rd.
OFFICERS: R. Scott Smith, chairman and CEO
City of Industry, California 91746
Mannington Mills; Anthony O. Kelly,
Phone: (818) 333-4585; Fax: (818) 333-3103
COO, Mannington Mills; Brian Daniels,
president of Mannington Carpets;
Michael A. Beamer, vice president of
SALES: $119,785,000 for 1991
sales and marketing
OFFICERS: Ralph Mishkin, chairman; Royce Renfroe,
president and CEO; Jack Mishkin, executive vice presi-
Mannington Mills makes a complete
dent; Randall Drummond, vice president of operations;
line of floorcoverings from sheet vinyl,
Ken Disselkoen; vice president of sales
Brian Daniels
ceramics and hardwood to carpets. Its
and marketing; David Munro, vice pres-
carpet subsidiary, Mannington Carpets,
ident & CFO; J. Osby Borchardt, vice
specializes in making medium and higher priced commer-
president of style and design
cial and residential products and marketing them through
two specialized divisions:
This California producer, established in
Wellco, which markets its products through distributors.
1980, specializes in making medium to
Mannington Commercial, handles all commercial prod-
Royce Renfroe
high priced broadloom, carpet tiles and
ucts including the Kymera line, the high end producer of
six foot carpets for the designer/specifier
broadloom and tile for the specifier market.
commercial markets. Very uniquely
Mannington says it had good growth in its Mannington
styled product lines, high quality and excellent service con-
Commercial line. The Wellco has reportedly had a difficult
tinue to-be the qualities that set Bentley apart from much of
year. Mannington Commercial has absorbed the Charleston
its competition. And, in 1991, the company upheld its repu-
and Kymera divisions and is now the major part of the
tation as a style leader by. winning the Institute of Business
business.
Designers/Contract Design Gold Award for its Seurat collec-
So far, 1992 has brought major changes at Mannington's
tion of commercial carpet patterns. The company also won
parent company with a management shake up at
the IBD bronze award for companion carpet patterns and a
Mannington Mills. Thomas P. McAndrews resigned his
coordinating solid.
position as president and COO of Mannington Resilient
Bentley is vertically integrated from tufting through fin-
Floors as of Feb. 28 and Scott Smith, president and CEO of
ishing. While the focus in Bentley's marketing operation is
the Mannington Mills assuming the added responsibilities
on the best quality and service, the focus here is on the best
equipment, not on low cost. Bentley's 500,000 square foot
46
Carpet & Rug Industry, June 1992
The Top
Twenty-five
92
manufacturing facilities include one of the world's most
Bentley reports that it has completed its financial reorga-
modern dyehouses, a Zimmer Chromojet printer, and some
nization to de-lever the company so that its debt/equity
of the most up-to-date patterning tufters in production
ratio is 1.5:1.
today. The backing division's new facility in Athens, TN
opened last year. The new facility will not only house the
company's manufacturing for backings, cushion pads and
22
$106.0 million
Bentley's Healthguard adhesives, but also help-Bentley
provide better service through reduced shipping time for its
CARRIAGE INDUSTRIES
East coast and Midwest customers.
For many years, Bentley had concentrated largely on the
P.O. Box 12542,
corporate office market, where it used its Velva-Weve tuft-
Calhoun, Georgia 30701
ing machines to create its styling trademark- exquisite
Phone: (706)-629-9234
patterned carpets with an unusual hand-carved look. In
recent years, the firm has expanded its focus and its styling
SALES: $106.0 million for fiscal 1991, year ended June 30
capabilities considerably with the installation of the
OFFICERS: Clarence E. Harris, chairman; Stephen R.
Chromojet patterning system. Today, its carpets are used in
Dickinson, president; Philip H. Barlow, vice president of
a wide range of installations from hotels, country clubs and
sales and marketing; Kenneth D. Bryson, vice president of
restaurants to banks, airports, schools, hospitals and depart-
manufacturing; Steven G. Jones, vice president of finance
ment stores. Last Fall, the firm launched a six foot cushion
backed carpet program in an effort to capitalize on the
Carriage has found success by targeting specialized mar-
rapidly growing market for narrow width carpets.
kets and providing them with the products they need.
The carpet business gets more challenging every year. Margins are declining.
Price competition is intense. Costs are rising. Customers are changing.
If you wonder
"Is there
make a dithere my strengt
"How do I stack up against
the competition?"
"How can I adapt to the needs
of the '90s?"
call KSA to help you survive and succeed.
Kurt Salmon Associates
management consultants
Carpet and Rug division: 1355 Peachtree Street, NE, Atlanta, GA 30309 404-892-0321
Carpet & Rug Industry, June 1992
47
'92
The Top
Twenty-five
Carriage has growing businesses in the small boat market,
the RV industry, the exposition and trade show market, the
23
$105.0 million
specified commercial market, the contract/residential mar-
ket and the needlebonding market.
SPRINGS INDUSTRIES
Carriage reports increased sales in 1991
Bath Fashions Division
to the manufactured housing industry
104 West 40th Street
and the small boat manufacturers mar-
ket, even though both industries were in
New York, New York 10018
decline. Sales to the RV industry
Phone: (212) 556-6340; Fax: (212) 556-6440
dropped slightly although not as much
as RV manufacturers' own sales. And
Harris
SALES: Estimated at $105 million
while sales to the exposition/trade show
OFFICERS: Dave Moserowitz, president
segment were down, Carriage was still the leading supplier
to that market. The company's contract/residential market
The acquisition of C.S. Brooks in April 1991 and some
sales were down more than the overall carpet industry.
shuffling of Springs' previous business groups has lead to
It is estimated that 40% of Carriage sales are in the manu-
the formation of a new division, the Bath Fashions
factured housing and recreational vehicles markets. The
Division. It is comprised of the bath rug business from the
company's subsidiaries are:
company's previous Performance Products Division; the
Suncraft is the hospitality/commercial subsidiary that
bath rug, shower curtain and embellished towels business
meets needs of interior designers and architects by creating
of C.S. Brooks; and the company's Andre Richard ceramic
and manufacturing custom carpet. Suncraft continued to
bath accessories unit. The division has a new president in
achieve growth in '91 and the plant is being expanded by
Dave Moserowitz and a new location in New York. The
28,000 square feet.
company believes the reorganization will improve cus-
Bretlin, the needlebond subsidiary had a growth year and is
tomer service by focusing more closely on the entire bath
developing new products and technology. Bretlin's products
market.
are targeted at the indoor/outdoor floorcoverings, specialty
The company has made no major changes to its product
mats and commercial wall coverings segments.
line since the reorganization, but it did expand its bath rug
Tower, the division that supplies apartment and single fami-
operation in Calhoun, GA. According to Moserowitz, the
ly detached housing segments, had sales increases of 10%.
focus for Spring Bath Fashions in the upcoming year is to
Carriage is expanding its yarn mill by 58,000 square feet.
try to adjust and be known as a total bath resource.
The company also has a transportation subsidiary that oper-
The new Bath Fashions Division is part of Springs's
ates one of the largest trucking fleets in the carpet industry.
home furnishings group, which had 1991 sales of over $1
The company seems to be doing well in 1992, having
billion. Including its finished fabrics and industrial textiles
reported net sales in the third quarter ended March 29, of
businesses, Springs Industries total 1991 sales reached $1.9
$30.1 million, up from $24.3 million last year. Net sales for
billion.
the nine months were $83.2 million, up from $77.2 million.
Carriage has also announced a plan to sell Medart, Inc.,
its metal fabricating subsidiary. in order to concentrate on
24
$94.0 million
its carpet businesses. The impact of the plan to sell Medart,
including an after-tax , non-recurring loss of $3.2 million
was recorded in the fiscal 1992 third quarter and all prior
KRAUS CARPETS
data has been restated. Now that Carriage has decided to
65 Northfield Dr.
sell Medart and concentrate on its carpet businesses, the
Waterloo, Ontario N2J 4J4 Canada
company's significant market advances in its chosen niches
Phone: (519) 884-2310
should shine in 1992.
SALES: Estimated at $94 million for the calendar year,
based on the average 1991 exchange rate of $1.1460
Canadian dollars to the U.S. dollar
OFFICERS: Michael Kraus, chairman, Frank Gutiere,
CEO
This family-owned Canadian carpet manufacturer is verti-
cally integrated from yarn extrusion through finishing.
48
Carpet & Rug Industry, June- 1992
The Top
Twenty-five
92
Kraus specializes in making high quality polypropylene
carpets for both the domestic and export markets. The firm
25
$93.5 million
has probably managed to avoid the
problems of other Canadian carpet man-
J&J INDUSTRIES
ufacturers by not only maintaining a
diversified customer base-much of its
J & J Drive, P.O. Box 1287
carpets are exported to the U.S., Europe,
Dalton, Georgia 30722-1287
the Middle East and the Far East-but
Phone: (706) 278-4454; Fax: (706) 275-4433
also by being integrated all the way
SALES: Estimated at $93.5 million for
back to fiber making and by running
one of the finest manufacturing opera- Michael Kraus
calendar year 1991
tions in the carpet industry.
OFFICERS: James R. Jolly, president;
Kraus's "Strudex yarn division was one of the first
H. Ray Moss, vice president of manu-
polypropylene extrusion operations in North America and
facturing; James E. Bethel, vice presi-
today is one of the largest on the continent. Even its com-
dent of finance and administration; H.
petitors say its yarns are among the best in the business.
Francis Brantley, vice president of sales
Much of that yarn is sold to mills in the U.S.
and marketing.
Jim Jolly
Kraus introduced Discovery at NEOCON 1991. Made of
Anso IV HP nylon, the commercial cut pile has a hounds-
J & J Industries was founded 45 years ago and has special-
tooth-look geometric pattern.
(Continued on page 75)
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Increase productivity by simplifying operation
The Model 200 may be installed on new or existing
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computer capabilities. Features include: precise and
R. N. MUNSHI, President
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Waterloo, Ontario
For more information call (205)432-3945.
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FAX (205)432-3946
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©1990 ALCON Systems, Inc. All rights reserved. ALCON is a trademark of ALCON Systems, Inc.
Carpet & Rug Industry, June 1992
49
The Second
Twenty-five
92
Unable to compete on a volume basis with the larger
mills, these medium-sized manufacturers emphasize
service and quality to make their mark in the highly-
competitive carpet industry.
By MICHELLE ELLIOTT, Associate Editor
T
he second 25 experienced a lot of change in
Besides continuing to grow as it did in 1991, Royalty has
1991. Some of last year's up and coming mills
other big plans for this year. At press time, Royalty had
moved into the ranks, consolidations changed
issued a letter of intent to purchase its California neighbor,
balance sheets for many and others slipped down and out.
Pacific Crest Carpet mill.
American Rugs Craftsmen, Venture Carpets and Monterey
Royalty makes medium to high-end saxony. plushes for
have graduated from the up-and-comers. As the
the residential market and level loops, cut piles and graph-
Soreltex/Cumberland/Harding group formed last year and
ics for the commercial market. At present, the company's
Spring Industries, complete with its purchase of C.S.
business is about 80% residential and 20% commercial. In
Brooks, move up in the list, they are replaced in the second
addition to introducing a new collection of area rugs for its
25 by Marglen and Masland Industries.
strong residential business, the company. is committed to
Operating on its own and hoping to emerge from reorga-
gaining a stronger presence in the commercial market. This
nization soon, Hollytex dropped several places.
year, it introduced new commercial cut pile and cut loop
Meanwhile, Blue Ridge was bought and Royalty is in the
styles for both summer and winter seasons.
mood for buying, namely Pacific Crest.
Royalty sells it products in California, Utah, Nevada and
Though most mills saw flat sales or even decreases for
Washington.
1991, there is some good news to report. Prince St., for
example, secured its entrance into the list with a 30% sales
increase while Royalty and Sunrise saw 17% and 21%
27
MARGLEN INDUSTRIES
increases, respectively.
Ward Mountain Rd.
With the recession pressing down, every mill looked for
ways to duck under or fly. over it. Some played it conserva-
P.O. Box 2309, Rome, Georgia 30161
Phone: (706) 295-5621
tive by cutting costs, or employees, and consolidating work
areas while others took the opposite route and put more
money into marketing and product development. All in all,
SALES: $88 million for the calendar year.
their ability to find a niche, excel at customer service or seek
OFFICERS: Jerry Hubbard, president
out new markets proved to be these mills' key to survival.
DIVISIONS:
Caladium Carpets, same address
Bill Waitsman, national sales manager
26ROYALTY CARPET MILLS
17353 Derian Avenue
Marglen Industries has been doing business for over 20
Irvine, California 92714
years, and it seems to prosper as well as any in its niche. It
Phone: (714) 4000; Fax: (714) 756-1488
does so primarily because its low key owner, Jerry
Hubbard, sets his sights on making money, not on growth.
Marglen is vertically integrated from yarn spinning
SALES: $90.0 million
through finishing, but unlike most of its competitors, that
OFFICERS: Mike Derderian; Vice President: Bud Clance
integration is limited. The firm jointly owns a beck dyeing
50
Carpet & Rug Industry, June 1992
The Top
Twenty-five
'92
facility with Barrett Carpets and owns part interest in the
Image Carpets' product line is comprised totally of
mill that spins its yarns.
polyester or nylon/polyester blends, all sold under regis-
Marglen has traditionally marketed its medium priced
tered Image trademarks. Image has built its reputation on
solid color saxony and textured residential carpets through
being a good polyester manufacturer, and in 1991, as con-
distributors and to a large clientele in the Mideast. But in
sumer environmental awareness grows, polyester is begin-
recent years, much of its domestic product line is being
ning to gain popularity. The company's Enviro-Tech carpet
sold direct through its Calladium Carpets division.
system, introduced in July 1991, takes advantage of the
The company reported a strong rebound in export sales
company's fiber extrusion plant's ability to produce
after the Gulf War ended. Marglen has shifted its emphasis
polyester resin from recycled plastic soft drink bottles. This
to more branded products, having introduced seven Traffic
system is now being marketed to selected retail outlets with
Control and'six Crush Resistor products in the last year.
very enthusiastic response, according to Dewey French,
vice president of sales and marketing. With the extrusion
28 IMAGE CARPETS
plant at full capacity, Image is a totally vertical carpet man-
ufacturer with its own dyeing facility and spinning plants.
P.O. Box 5555
Strengthening its position in the commercial market, the
Armuchee Georgia 30105
company introduced some new commercial cut pile prod-
Phone (706) 235-8444; Fax: (706) 235-0386
ucts this year, including Defender and Aggressor, both
made with yarn extruded and spun from recycled soft drink
SALES: $85 million
bottles. The environmentally-friendly commercial cut pile
OFFICERS: Chairman: Larry M. Miller; President: Stan
products from Image are specified in a number of state
Padgett
governments for use in state-funded projects because of
"Commission Jufting Par Excellence"
Epic Enterprises, Inc.
TEXTILE MACHINERY PARTS & SERVICE
845 NIAGRA ROAD, SOUTHERN PINES, N.C. 28387 (919)692-5441 in N.C.
(800) 648-7273 outside N.C. FAX (919) 692-9013
EPIC OIL-LESS CRYORINGS™
Industries
ESTABLISHED 1984
8 MONTHS WITHOUT OIL AND
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The Industry's Specialist in Fine Gauge Jufling
All sizes common to carpet yarn in stock
1/16th GAUGE CUT-PILE TUFTING MACHINERY
from 3 1/2" through 8 1/2"
Wide range of pile heights, widths and weights
Automotive
Residential
Commercial
Upholstery
GRAPHICS TUFTING MACHINERY
Hydrashifts with programmable microchip control
for producing virtually any graphics pattern.
Let us assist with your total Graphics Program.
Contact: G. Terry Dedmon, VP - Manufacturing
George D. Dedmon, President, CEO
No oil, No Housekeeping Problem
Reginald D. Dedmon, VP Administration
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404-277-3664 - Fax 404-277-0730
Low Ring Temperatures
ATMES Booth 1-524
-92
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EXCLUSIVE INDUSTRIES, INC.
Increased Ring Life
511 Callahan Road
Dalton, GA 30721-5002
Is your plant looking at this new technology from Epic?
Carpet & Rug Industry, June 1992
51
'92
The Second
Twenty-five
requirements to use as much material of recycled content
The company's products include friezes, level loops, and
as possible.
cut pile and loop pile graphics. The line features DuPont,
The added government business helped the company
Amoco and Camac branded yarn systems, as well as
maintain its domestic business. Business lost last year in
Techtron solution-dyed, continuous filiament nylon.
the Middle East due to the Gulf War has now been regained
Custom colors, constructions and backings are available.
and surpassed.
For custom graphics, both cut pile and loop pile construc-
The company is broken into several divisions: Image
tions are offered in most major yam systems. New in 1991
Carpets, which sells principally through distributors;
are several commercial styles, including: Timeless, a cut
Classique Carpets, which sells through retail outlets; Image
pile graphics style of advanced generation nylon; Castle
Abroad, which handles the company's export business; and
Gate, a graphic level loop; and Arena, a rib loop carpet of
Image Commericial, which is in charge of the contract line.
solution-dyed olefin.
Paragon Commercial Carpets no longer exists.
In 1991, Sunrise began a complete modernization of its
production facilities. Several new high speed tufting
29
machines with enhanced styling capabilities have been
SUNRISE CARPETINDUSTRIES
acquired and additional equipment is on order. This invest-
P.O. Drawer 1100'...
ment in machinery will mean faster customer response time
Duvall'Rd. Chatsworth, Georgia 30705
and greater styling flexibility.
Phone: (706) 695-9605 Fax:(706) 695-7379
The keys to continued growth for Sunrise in 1992 were
good service and styling. The company has always been
devoted to a high level of customer service and is now
SALES: $82 million
working to match that effort with an equal emphasis on
OFFICERS: Chairman: Johnny A. West; President: Edward
product style.
C. Miller
30MASLAND INDUSTRIES
National business for Sunrise held up well during the first
50 Spring Road
two quarters of 1991 and continued to pick up during the
Carlisle, PA- 17013
year's close. To increase its annual sales by 21%, the com-
Phone: 717)-249-1866 Fax (717) 249-1228
pany expanded its direct sales force and added more styling
capabilities with new equipment. Company officials are
committed to increasing Sunrise's annual sales to $100 mil-
lion within the next two years. By continuing to expand its
styling options, management sees this as an obtainable
SALES: Estimated at $75 million for the calendar year
goal.
1991 in actual carpet product; Tufted material is then aug-
mented by various backings and fillers to make it special-
As the flagship division of Sunrise Industries, Sunrise
ized for automotive use. Finished product is estimated at
Carpets now manufactures over 40 styles, which are sold to
$145 million in sales.
retailers who feature residéntial and commercial styles, as
well as to commercial/contract dealers. Currently, these are
OFFICERS: W.J. Branch, Jr., president; James P. Sheya,
largely mid-range carpets, but Sunrise has expanded its
vice president of sales and marketing
offerings to include upper-end commercial styles as part of
its growth plan. In fact, Miles Carpets, a division that now
Masland specializes in making automotive carpet and trim
sells carpet to wholesale distributors, has traditionally ser-
for the worldwide automotive industry. It makes both tufted
viced the distributor market with low to medium range
and needlepunched products- 65% of the total are tufted,
products but has expanded its line to include high-end and
35% needlepunched- in three U.S. and one Canadian
graphic products as well. By targeting the strongest distrib-
plant. Operations in 1991 remained on track with 1990.
utors, Miles has been able to increase its business in that
The firm is also involved in two joint ventures- one
sector. Sunrise is also pursuing several niche markets, such
with Hayashi Telempu of Japan and the other with
as hospitality through its Merit Industries division, and a
Consorcio Industrial Mexicano de Autopartes, a Mexican
custom program through a new division, Aspen Custom
Design. Begun in July 1991, this new division, with
autoparts manufacturer. The Masland/CIMA joint venture
$500,000 in sales to date, is aimed at the restaurant/hotel
has plants in Hermosillo and Toluca, Mexico; the
and designer markets.
Masland/Hayashi joint venture, called Amtex, Inc., has a
molding, die cutting, gluing and extruding plant in
52
Carpet & Rug Industry, June 1992
The Top
Twenty-five
92
Manteca, California and a molding, gluing and cutting
which uses styles such as Reggae to create contrasting tex-
plant in Lebanon, Ohio. Sales for Amtex are estimated at
tures in four patterns.
about $35 million.
Always known for innovative and unique products, espe-
Branch says the carpet business was "unchanged" in
cially in the area of color, in 1992 Masland will continue to
1991.
do what it does best, focusing mainly on product develop-
ment and customer service. It believes the key for any mill
31 MASLAND CARPET
now is differentiation. According to Dempsey, "the differ-
P.O. Box 11467
ence between the '80s and the '90s is that people are much
Mobile, Alabama 36611
more sensitive to value. We're going to provide them with
Phone: (205) 675-9080; Fax: (205) 675-8330
that value." Expect to see Masland focusing more on
branded fibers, trying to offer customers the best product
for their money. Likewise, in upgrading its manufacturing
SALES: $62 million
facilities this year, Masland worked on improving quality
OFFICERS: President: John O. Sturdy
and product performance, not styling capabilities. In the
fall of 1991, Masland closed its Carlisle, PA, office. All
Change is still the name of the game at Masland under the
functions performed at this office were transferred to com-
leadership of president John Sturdy. The 125-year-old com-
pany headquarters in Mobile, AL.
pany has traditionally done nearly all of its business in resi-
Industry wide, Dempsey expects to see more consolida-
dential carpets and area rugs, but this summer it will be intro-
tion and demand reaching a plateau. "I see our growth as
ducing a contract line of medium to upper-priced carpets.
one of gaining market share, not one of overall demand in
The introduction of the contract line lead to some addi-
the industry."
tions to management. Ken Dempsey is vice president of
marketing and Don Dolan is vice president of sales for the
32
WUNDA WEVE CARPETS
contract program. In other personnel moves, Laurence
Box 167
Dunn, vice president of sales, was elected to the board of
Greenville South Carolina 29602
directors, and John Wilson Jr. was appointed vice presi-
dent, CFO and secretary/treasurer.
Phone: (803) 879-8000: Fax: (803) 879-8009
Dempsey notes that even though Masland is adding a
contract program, residential carpets will always be its
main focus. It does not intend for the contract business to
SALES: $60.0 million
take away from its residential business. New residential
OFFICERS: President and CEO: David S. Holt
introductions for the year include Saquaro, a bold and
bulky nylon cut pile; Monaco, a densely textured cut pile;
While David Holt has remained president of Wunda Weve
and Trellis and Tricot, a wool loop pile duo. As an alterna-
and also assumed the added responsibilities of CEO, Lester
tive to custom area rugs, Masland also introduced a new
Hudson, who last year became chairman when the compa-
area rug program this year called New Accents Area Rugs,
ny was purchased by Southland Capital Corp., is no longer
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Carpet & Rug Industry, June 1992
53
'92
The Second
Twenty-five
serving in that capacity. The company did not want to
sales from 1989 to 1990.
reveal the name of its new chairman.
Magee has its own tufting and dyeing capabilities and
To deal with the recession, Wunda Weve reduced its
extrudes its own polyethylene. The distribution end of the
fixed costs by $6 million for the year, according to Holt.
company, with a warehouse in Danville, PA, and offices
But even with these reductions, the company still managed
and a showroom in Berlin, NJ, carries a variety of residen-
to put money into developing new products. And, accord-
tial and commercial carpets.
ing to Holt, that effort has really paid off. He noted, "Sixty
percent of our business now is due to products we've intro-
duced in the last 12 months." Some of those introductions
34 ATLAS CARPET MILLS
include a collection of Zephtron solution-dyed nylon com-
2200 Saybrook Avenue
mercial carpets and some Monsanto cut pile carpets. Nine
City of Commerce, California 90040
patterns made with polypropylene fiber that are designed
Phone: (213) 724-9000; Fax: (213) 724-4526
for active, high-traffic settings such as game rooms and
dens have also been introduced. Varying slightly from its
forte of medium to high-end carpets, Wunda Weve's James
SALES: $54.1 million (estimate based on industry average
Bond collection targets the more moderately-priced mar-
of 5% sales reduction)
kets with retail prices in the $12 to $22 range. According to
OFFICERS: President: James Horwich
the company, these carpets offer the same high quality as
any other Wunda Weve product; the cost difference is taken
Atlas specializes in high-end patterned carpets for the com-
off the mill's profit margin.
mercial market, and, according to president Jim Horwich,
The company also managed to invest in some new equip-
the company is phasing out what little residential business it
ment in 1991. A precision cut pile tufting machine and
currently has. In 1991, the company introduced a series of 46
enhanced loop graphics equipment will help Wunda Weve
multituft patterns for commercial use.
continue to develop new products. In July, the mill will be
Atlas has its own skein dyeing facility, tufters, enhanced
launching a residential program with Monsanto that Holt
loop graphics equipment and finishing and shearing equip-
says "will be more typical of the large mills."
ment. This year it added a jet pressure beck, which saves
What does Holt see as the bottom line in the carpet
water while improving the quality of the mills' piece dyeing.
industry? "Profitability and professionalism-there's got to
Though its sales decreased for the year, Atlas was able to
be more of it in the business or none of us are going to
offset its losses in California by adding sales people and
make it."
improving sales in other areas, says Horwich.
Atlas sells its products directly to dealers, except in the
33
MAGEE CARPET COMPANY
Midwest where it has two distributors. The company's
offices, warehouses and manufacturing operations are con-
A Division of Magee Industrial
Enterprises, Inc.
solidated in 300,000 square feet of facilities in City of
Commerce.
480 West Fifth Street
Bloomsburg. Pennsylvania 17815
Phone and Fax: (717) 784-4100
35 PRINCETON, INC.
201 Princeton Blvd.
Adairsville. Georgia 30103
SALES: $59 million
Phone: (706) 773-3796; Fax: (706) 773-7796
OFFICERS: President: James Magee
Magee Industrial Enterprises is a diversified company
SALES: $53 million
which, besides being involved in the manufacturing of
OFFICERS: President: Dirk De Vuyst
automobile carpeting and the wholesale distribution of car-
pet, has many other interests outside of the carpet industry,
A fully integrated producer of tufted broadloom carpets
including: real estate rentals, a radio station, a full service
and woven area rugs, Princeton has used 1991 to drastical-
hotel, and a chain of fast food restaurants.
ly reduce its product offerings while enhancing customer
Though 1991 sales are down 6% from last year's figures,
service. In the broadloom area, the mill is down to a basic
they do indicate a slowing of the effects of the recession on
Berber package of 20 products. According to President De
the automotive industry that caused a 20% decrease in
Vuyst, the aim in broadloom was to keep the product line
54
Carpet & Rug Industry, June 1992
The Second
Twenty-five
92
narrow and ship quickly. To do this, the company makes
SALES: Estimated at $48.0 million
sure its core program is always in stock. In its area rug
OFFICERS: Chairman: Tom Karol; Vice Chairman: V.
business, which accounts for 65% of its sales, the number
Levon Ezell; President: Ron Threadgill
of skus was reduced from 2000 to 320. As in the broad-
loom area, fast service is important and De Vuyst says that
Plant Location:
95% of the time, Princeton delivers when promised. The
505 N.E. Seventh Street
new air-entangling equipment acquired this year is aimed
Anadarko, OK 73005-2299
at helping the company react quickly.
Phone: (405) 247-6641; Fax: (405) 247-7681
Princeton profited this year by trimming inventory, cut-
ting unneccesary costs and keeping an eye on its core busi-
Operating under reorganization, Hollytex Carpet Mills
ness (area rugs), which did very well. In its broadloom
changed the scope of its business in 1991 to focus on man-
business especially, the company worked toward being
ufacturing, cutting out its distribution arm. Its existing dis-
more efficient both in manufacturing and administration
tribution activity was turned over to a sister company, L.D.
and stuck to its basic Berber product offerings.
Brinkman & Co. (the largest floorcovering distributor in
For next year, De Vuyst says that the broadloom business
the U.S.). Hollytex has concentrated on improving the
must get more mileage out of the new sales racks it has
product line and becoming a more efficient manufacturer
introduced. Currently, they are in 1800 outlets with further
and has continued to invest in its operations. It now sells to
retail penetration planned. He does not expect to come out
L.D. Brinkman and other distributors with a modest
with any major introductions, other than color variations.
markup over manufacturing costs. Product lines and sys-
In the rug area, product offerings may be slimmed even
tems were redeveloped to meet the needs of today's more
further while equipment will continue to be added in order
demanding consumers, in terms of color, style, perfor-
to increase service.
mance and value. This commitment is seen in new intro-
ductions such as the company's Analogy 36 and Analogy
36 VENTURE CARPETS LTD.
42, multicolor cut piles offered in 18 colorations. With a
P.O. Box 95
reputation for high quality, finely constructed finished
Drummondville, P. Quebec
products, the company now sells to major distributors
J2B Canada
across the country and internationally. Hollytex expects its
Phone (819) 477-7117; Fax: (819) 477-8229
reorganization to be complete early this summer.
The drastic decrease in sales from last year's figure of
$91 million reflects the fact that Peeters Carpets, which
SALES: $48.7 million
previously accounted for 40% of the Hollytex/Peeters' rev-
OFFICERS: President: J.A. Yvon Hebert
enues, is now operating independently of Hollytex.
Venture Carpets has burst upon the scene this year to gain a
solid foothold in the top 50. Listed as an "up-and-comer"
38
BLUE RIDGE CARPET
last year, the company said it increased its sales by sticking
P.O Box 507
to its core business (broadloom for the commercial market
Ellijay. Georgia 30540
with a focus on corporate environments) and by putting a
Phone (706) 276-2001 Fax: (706) 276-2005
heavy emphasis on expansion into new markets, including
the U.S. Venture is comprised of four separate companies,
SALES: Estimated at $47.5 million
all involved in carpet. Venture Carpets manufactures car-
pet; Venture Carpets Ontario Ltd. distributes its carpet
OFFICERS: President: Norman Gibbs
products; ChemBond Flooring Systems manufacturers car-
pet tile; and Venture Fibres is a fiber extrusion operation.
A busy year for Blue Ridge, 1991 brought a new owner,
new equipment and several new products. Blue Ridge and
37
its distributor owner, U.S. Lowy Distributors, were bought
HOLLYTEX CARPET MILLS
by J.B. Poindexter & Co., a Houston, TX-based private
520 North Wildwood
investment company in August 1991. Poindexter is in the
Irving Texas 75061
business of acquiring basic manufacturing and distribution
Phone: (214) 579-3500 Fax: (214) 579-3531
companies. Its other assets include Allsteel, a major office
furniture manufacturer; Morgan Corp., a manufacturer of
Carpet & Rug Industry, June 1992
55
'92
The Top
Twenty-five
pickup truck caps and enclosures; National Steel Service
minimum custom orders and to do custom design work.
Center, a producer of steel and aluminum flat rolled goods;
The company has 325,000 square feet of production
Abingdon Bridge, a fabricator of large scale bridge compo-
space, including dyeing, 18 tufting machines, product
nents; and EFP Corp., a polystyrene converter. The new
development, inspection and warehousing.
firm encompassing Lowy Distributors and Blue Ridge has
been renamed Lowy Group Inc. Management teams from
both companies have remained intact.
40
DOWNS CARPET
Blue Ridge had to lay off some workers early in the year
P.O. Box 475
to fight the recession, but it has recently been able to
expand its sales force, and according to Gibbs, with orders
Davisville Rd. & Turnpike Dr.
up the last few months, the mill was able to call back
Willow Grove, Pennsylvania 19090
everyone who had been laid off.
Phone: (215) 672-1100; Fax: (215) 672-7999
In keeping with its strategy of producing high-quality,
unique products for the medium to high-end commercial
SALES: $42.7 million (estimate based on industry average
market, Blue Ridge has been concentrating more on graph-
of 5% sales reduction)
ics. In 1991, it purchased an eight-color Mitter Printer that
OFFICERS: Chairman and CEO: Thomas George Downs;
can make different graphic tufted designs. It also bought a
President: George T. Downs III
new cut pile tufting machine. New introductions for the
year include: Mirada III, a textured graphic loop product of
This family owned manufacturer of medium to high-end
100% solution-dyed Zeftron 500 nylon; Courland, a cut
residential carpets has had tremendous success selling to
pile graphics available in 16 colors; and Highlights, a level
the retail market, and in 1991, it strengthened its retail
loop graphic style that combines solution-dyed Zeftron 500
position even more with an improved customer service
nylon and yarn-dyed Zeftron. Blue Ridge's commercial
department. Customers can now expect shortened response
carpets are sold to contract dealers, while its line of printed
time, extended service hours and better delivery.
level loop products are sold through distributors.
This year's introductions showed why Downs has earned
Exports also seem to be helping Blue Ridge. Gibbs said
a reputation for unique styling. Moving away from look-
the company has a fair amount of business in the Far East
alike saxonies, the company introduced Visionary, a pat-
now, and three months ago, it started to heavily penetrate
terned carpet made of Marquesa Lana polypropylene avail-
European markets.
able in 15 earth tones. When retail carpet sales were down
Along with exposing new markets around the world to
in the fall, Down's Conestoga Naturals, a patterned
its products, Gibbs said Blue Ridge's focus for 1992 will
Stainmaster Berber design, held its own, showing how the
be to concentrate on what it does best-make unique car-
company's niche for unique styling can survive economic
pets for commercial markets.
hardships. In 1992, look for Down to continue to introduce
new and innovative carpet patterns catering to fashion con-
scious retailers and consumers.
39
REGENT INDUSTRIES
Parent company of Patrick Carpet and
41
Western Dyeing
GRASSMORE, INC
2937 E. Maria Street
Rt. 2, Box 2522
Rancho Dominguez, California 90221
Chatsworth, Georgia 30705
Phone: (213) 636-0861; Fax: (213) 604-1779
Phone: (706) 695-7516; Fax: (706) 695-4787
SALES: $42.8 million (estimate based on industry average
SALES: $40.7 million
of 5% sales reduction)
OFFICERS: President: Edward P. Hurney
OFFICERS: President: Martin Druss
Grassmore is a totally integrated grass manufacturer with a
Patrick Carpet Mills produces broadloom carpet for the
capability of 7.5 million pounds of grass yarns annually,
medium and high-end commercial and hospitality markets.
selling primarily to the retail network. A small portion of
Close to 15% of its sales come from carpet tiles. According
its business is done through distributors by its National
to the company, its strength lies in its ability to provide
Turf Mills division, which sells only outdoor carpets. Its
quality, service and design and its willingness to fill low,
Chesterfield division sells indoor products to both the retail
56
Carpet & Rug Industry, June1992
The Second
Twenty-five
92
market and distributors. Turfco, a division created in 1991,
Whitecrest sells mid to high-end carpets with a mix of
targets home centers and mass merchants.
80% commercial and 20% residential. New introductions
In 1991, Grassmore added a 200,000 square foot distri-
during the year include: Logix, a cut and loop construction
bution and tufting center in Chatsworth, now giving the
made to coordinate with Digital, a dense level loop style;
company a total of 550,000 square feet of manufacturing
Integra, a highly-textured carpet tufted of 100% Zeftron
facilities. To become more cost-effective,
the company also put in its own extrud-
ers. The additional facility and equip-
ment has allowed Grassmore to expand
Auxiliary Equipment
its styling capabilities.
The company attributes its growth to
for Carpet Dyehouses
gaining market share in its niche business
by offering creative styling, excellent ser-
and Ranges
vice and picking up more retail dealer
and home center business. According to
Gaston County Carpet Machinery Corporation
President Hurney, "It takes service, quali-
is a full service manufacturer that can be an
ty, and a good pricing structure to make it
invaluable strategic partner.
today in this business." Grassmore has
been spending a lot of time and effort to
Our design engineers, with
make sure it offers them all.
knowledge of the carpet industry
needs, are available to expedite
new product developments and
42 WHITECREST
design modifications. We offer
CARPET MILLS
a complete range of auxiliary
400 Cross Plains Blvd
equipment to improve your
manufacturing efficiency.
Dalton, Georgia 30721
Phone: (706) 3414
Fax: (706) 277-1078
J-Boxes, Scrays,
and Accumulators
SALES: $38 million
for Carpet Ranges,
OFFICERS: President: Ken White
Carrier and
Spreader Rolls,
In battling the recession, Whitecrest,
Pile Raising Beaters,
unlike many other companies, has not
Lint Removal System,
fallen into the "me-too rut" when it
Chemical Metering
comes to product development and
and Mixing Systems,
styling. Instead, Whitecrest remained
Dye and Chemical
committed to developing unique textures,
Mix/Storage Tanks
colors and patterns-business as usual.
According to the company, today's con-
sumer is too educated to settle for any-
Built to your design.
thing less. Whitecrest did have to cut
Built to your performance
back to a four-day work week for several
requirements.
months but managed to keep from laying
off employees. By December, the mill
CARPET
was back at full capacity with six-day
MACHINERY
weeks. And, the company increased its
Gaston County Carpet Machinery Corporation
P.O. Box 5409, Ft. Oglethorpe, GA 30742 USA
marketing efforts to take advantage of a
404-866-6914 Fax: 404-866-4073
time when many companies were cutting
back in that area.
59
Carpet & Rug Industry, June 1992
'92
The Second
Twenty-five
500 solution-dyed nylon; and Art-O-Weave, a cut pile
Overall, Single said he is seeing very gradual increases
frieze, tufted of Monsanto Ultron 3D yarns, from the com-
and is optimistic about 1992. "The key for the company,"
pany's Winthrop Carpet Mills division.
he said, "is getting a small piece of the U.S. market in
The company believes new product styling and sample
select areas."
placement with strong marketing efforts will make 1992 a
big year for Whitecrest.
44
E.T.C. CARPET/MILLS
3100 S. Susan St.
43
CROSSLEY CARPET MILL
Santa Ana, California 92704
435 Willow St.
Phone: (714) 546-5601; Fax: (714) 546-8249
Truro, Nova Scotia
B2N 5G2, Canada
SALES: Estimated at $36 million
Phone: (902) 895-5491; Fax: (902) 893-4779
OFFICERS: Chairman and CEO: Michael Berns;
President: Paul Reznikoff
SALES: Estimated at $36.1 million
OFFICERS: President: Les Single
Typical of California mills, E.T.C. has managed to stay
alive by emphasizing niches and not trying to compete with
In a year filled with examples of businesses in financial
the larger mills in the East. This undeviating attention to a
trouble, most companies have tended to stick to the normal,
specific target market kept it competitive when many other
not wanting to take any unnecessary risks or produce any
mills are losing position or dropping out of the race.
extra expenditures. But, after an advertising executive's
In April 1992, Westweave Carpet Mills, the commercial
own heart, Crossley Carpet Mills chose recession-plagued
division of E.T.C., acquired a new president in Tim Regan.
1991 in which to completely change its corporate logo and
Westweave is the fastest growing part of the company, hav-
image. Previously working under the residentially-slanted
ing added substantially to its commercial product line
slogan, "Beauty At Last," Crossley now uses "Weaving Art
while maintaining a very strong in-stock position this year.
with Innovation," to more accurately describe its commit-
It introduced a series of Amoco Marquesa Lana contract
ment to technology as well as its strength and biggest point
qualities that has been well received by the health and hos-
of differentiation between itself and other mills-weaving.
pitality industries and plans to continue penetration into
One of the company's new focal points is on making sure
both of those markets this year.
people know that it is the only major mill in Canada and
Meanwhile, E.T.C. has had some important residential
one of only a few in North America that actually weaves
entries of its own. Early in 1992, it came out with Pageantry,
carpet. According to president Les Single, the changes
a saxony, and Homequest; a loop Berber style, both featuring
have evoked a positive response so far.
Amoco's Genesis yarn system with Scotchgard. E.T.C. sells-
Single said Crossley worked hard at becoming more
its products mainly to retail stores and home centers in
cost-effective in 1991. It consolidated its distribution and
California and other West Coast states.
warehousing organizations to its mill in Nova Scotia so all
In response to a large number of inquiries from overseas
orders now go to one location instead of to five. Despite all
and its growing export activity, the company created a new
the cost cutting, Crossley did manage to upgrade and com-
position as director of international sales. J. David Lee was
puterize its looms.
appointed to this position and will be responsible for sales
The company put more emphasis on exporting to the
and marketing efforts in the Pacific Rim, Asia, Africa, the
U.S. in 1991, starting off with a good showing in both
Caribbean, Europe, the Middle East and other foreign areas.
Atlanta and Las Vegas this year. At the shows, Crossley,
For 1992, E.T.C. plans to continue to concentrate on its
displayed its woven Acrylan rugs and woven Acrylan loop
strength-polypropylene for residential and commercial
pile carpets for high-end markets. During the year, the
applications-and to improve its customer service.
company also came out with some new offerings in the
Acquisitions may also be on its mind. According to the com-
custom commercial area.
pany, it is looking for the best opportunity to efficiently use
In the fall the company formed a new association with
its existing asset base of capital, plant and equipment.
Wunda Weve. Wunda Weve now carries some of
President Mike Berns believes that the number of carpet
Crossley's woven products in the U.S. and Crossley does
manufacturers will continue to shrink over the next few
the same with Wunda Weve product in Canada.
years. The ones that will survive, he says, will be able to
60
Carpet & Rug Industry, June 1992
The Second
Twenty-five
'92
differentiate themselves on factors other than price, such as
In 1991, Bloomsburg Carpets saw a slight shuffle in man-
uniqueness of product or customer service.
agement as Thomas Habib took over as president while his
father and former president, Raymond Habib, remains
aboard as chairman.
45 DURKAN PATTERNED
Bloomsburg specializes in high-end Wilton, Axminster
CARPET
and velvet woven carpets for commercial applications.
P.O. Box 1006
Nearly all of its business is in the hospitality and corporate
Dalton. Georgia 30720
markets, but the company is best known for carpeting loca-
Phone: (706) 278-7037; Fax: (706) 226-0360
tions such as the U.S. Senate. The company does all of its
own-finishing and a lot of restoration work.
SALES: $35.0 million
OFFICERS; President: Thomas R. Durkan, Sr.
47 CAPEL INCORPORATED
P.O. Box 824
Though the marketplace was competitive and margins diffi-
Troy, North Carolina 27371
cult, Durkan was able to increase its sales by expanding into
Phone: (919) 576-6211 Fax: (919) 576-0718
export and corporate markets and by acquiring some govern-
ment work. Because the hotel segment was down, Durkan
also concentrated heavily on its healthcare business.
SALES: Estimated at $32 million
According to Mike Jones, executive vice president, in export
OFFICERS: Executive Director: A. Leon Capel
markets, Durkan has made headway in the U.K. and is
beginning to target the Pacific Rim, France and Ireland.
The largest and oldest braid rug manufacturer and importer
Durkan has been very pleased with the progress to date of
in the U.S., Capel Inc. has five plants in North Carolina
the Comtech division formed last year to target the corporate
and nine locations abroad from which it ships product to all
market. Over the next two years, Jones believes that division
parts of the world.
will account for 10-15% of the company's total business.
Executive director Leon Capel attributes the company's
The biggest innovation at Durkan this year is its new
sales increase from last year to good business in rugs and
ability to print on different bases, such as loop pile. In a
to concentrating on its gallery concept. It now has 180 gal-
period when differentiation and value are both at the fore-
leries, 65% of which are in furniture stores and the remain-
front of consumers' minds, Durkan believes this capability
ing 35% in carpet stores. The gallery concept emphasizes
gives it an advantage because it can offer increased graph-
how rugs tie in with home furnishings and shows cus-
ics on longer-lasting loop pile carpets.
tomers how rugs can be used in the home.
In 1992, the company has budgeted $38 million in sales,
In a time when people aren't spending, the company sees
but Jones thinks it will beat that figure. Durkan has already
a few possible growth areas: high-end wool rugs with a
seen a huge increase in sales during the first quarter of
Persian look and promotionally priced rugs in 6 X 9 to 9 X
1992 as compared to 1991 because of budgets that were
12-foot sizes. New introductions for the year emphasize
previously on hold being released, he said. Jones believes
those areas. The Shalimar Collection consists of three pat-
that continued expansion and the economy turning around
terns of Indian handknotted rugs designed to provide a
are going to help Durkan exceed its 1992 sales goals.
classic Persian look. The Renaissance Collection of value-
priced Oriental reproductions came out in January 1992.
Capel has seven new products coming out in July,
46 BLOOMSBURG CARPETS
including an Axminster woven in Turkey, a promotional
4999 Berwick Highway
cotton product in a Southwestern pattern from Spain, and a
Bloomsburg Pennsylvania 17815
traditional handhooked rug from India.
Phone: (717) 784-9188; (717)784-5016
48
AMERICAN RUG TSMEN
SALES: $33.3 million (estimate based on industry average
P.O. Box 130
of 5% sales reduction)
Sugar Valley, Georgia 30746
OFFICERS: President: Thomas Habib; Chairman:
Phone: (706) 629-7916; Fax: (706) 625-3544
Raymond Habib
Carpet & Rug Industry, June1992
61
'92
The Second
Twenty-five
OFFICERS: President: John Thornton
Sales: $28 million (estimate based on industry average of
50 MONTEREY/HALLMARK
5% sales reduction)
CARPETS
3201 S. Susan St.
This year was a year of new things for eight-year-old
Santa Ana, California 92704
American Rug Craftsmen-new people, new ground, new
Phone: (714) 557-8615; Fax: (714) 557-7625
rugs and a new spot on the Top 50 report. In November
1991, the company broke ground for a 60,000 square foot
President: Larry Jones
addition to its manufacturing facilities to make room for
Sales: $26.5 million
new weaving looms. During the year, it made large capital
investments in unique manufacturing processes and boost-
Rising from "up-and, coming" mill status in last year's
ed its sales strength.
report, Monterey Carpets, marketing to the high-end com-
In addition to furniture, floor covering and department
mercial interior design community, enters this year's list
stores, it concentrated this year on taking its product line of
with big plans for the future. Though its Monterey Carpets
synthetic rugs in contemporary, Victorian and country looks
commercial business grew significantly in 1991, its
to the mass merchants, and with the help of the right display,
Hallmark Carpets residential unit experienced slipping
it had great success. The company's inexpensive rugs and
sales. To combat the effects of the recession, Monterey
border rugs did very well. The Soft Spun Collection, a group
downsized its overall business and reduced its operatingcosts.
of accent rugs available in solid colors and in geometric or
Southwestern patterns, is one example. With prices from $15
(Continued on page 75)
to $30 for an accent rug and $180 for a room-size rug, the
items in this collection were well received.
THE CARPET INDUSTRY'S LEADING SUPPLIER
49 ELDORADO CARPET MILL
FOR TURNKEY INSTALLATIONS FOR POWDER AND
PELLET BULK HANDLING SYSTEMS.
5600 Blackburn Avenue
Norwalk, California 90650
TANKS-SILOS
Phone: (213) 582-6182; Fax: (213) 921-9832
WELDED,
HOPPERS
BOLTED,
CORRUGATED
SURGE HOPPERS,
SCALE HOPPERS
SALES: $27.3
OFFICERS: President: Marvin Weiss
DRYER
COMPONENTS
DESICCANT,
HOT AIR
RECEIVERS, GATES,
While many mid-sized companies have found their niches
TUBING COUPLINGS
in the commercial market, this California mill has pros-
SEPARATORS
pered by doing just the opposite. Eldorado company makes
CYCLONES,
BLOWERS
some very fine looking medium to high end saxonies,
FILTERS,
BIN VENTS,
VACUUM,
plushes, textured and frieze carpets- all for the residential
FANS
PRESSURE,
COMBINATION
market. Eldorado is very brand oriented, and works closely
VACUUM - PRESSURE
with designers, homebuilders and retail outlets.
SYSTEM
DRY CHEMICAL
Historically, Eldorado has sold its products on the West
POWDERS,
FEEDERS
PELLETS
Coast, but for the past two years the firm has been making
AUGER,
GRAVITY
a concerted effort to penetrate the Midwestern and Eastern
markets. Marvin Weiss says the effort has paid off-
approximately 12% of last year's sales came from the East
CONTROLS
BLENDERS
and Midwest. Solly Gershon is heading this drive and cur-
WEIGHING
CONVEYING,
VOLUMETRIC,
rently has 52 agents active in the East.
RELAY, PLC,
GRAVIMETRIC
SOLID STATE
WS
6863 CHAPMAN ROAD
LITHONIA, GEORGIA 30058
WALTON/STOUT
TELEPHONE (404) 482-4613
INC.
FAX (404) 482-9894
62
Carpet & Rug Industry, June 1992
The Top Fifty '92 (Continued from page 10)
Performance and Du Pont's Stainmaster Xtra Life, were
There's further cause for optimism. Bob Shaw pointed
major news for carpet shoppers in 1991. Consumer adver-
out to Carpet & Rug Industry, that despite all the problems,
tising by these producers managed to generate some con-
"soft floorcovering is still the product of choice for the
sumer interest and get shoppers into the stores.
American consumer." Shaw's recipe for success is a proven
Is That A Recovery?
but demanding one: the best technology for all aspects of
The midwest seems to be leading the way in recovery in
business, from communications, to yarn extrusion and
1992. In a report by Floor Covering Weekly, April 13,
spinning, dyeing, tufting and finishing; cost control; strate-
Aladdin, Lees, Horizon, Peerless/Galaxy and World, all
gic planning that charts new markets; and, according to
indicated that sales had improved and consumers were
Shaw, the most important factor, "slant everything to the
back in the stores in the nation's heartland by early spring.
consumer's needs and wants."
The Top Twenty-five '92 (Continued from page 49)
ized in making commercial carpets for most of those years.
make products for the middle and upper ends of the mar-
Today, J&J makes an extensive range of tufted broadloom
ket, so those products have not been subject to the fierce
and carpet tiles, primarily for the institutional and office
price competition of most mill extruded products.
markets. This family-owned firm is one of the biggest sup-
Three years ago, J&J began exporting for the first time.
pliers of carpets to the U.S. school market. It's also one of
The firm already markets some products to Canada and the
the most stable and highly regarded firms in the U.S. carpet
Pacific Rim, and it plans to increase those efforts in the
industry.
future.
J & J is integrated from yarn making to finishing. The
In 1992 the firm instituted a customer response program
firm has the capacity to make about 6 million pounds of its
for measuring customer satisfaction. J&J continued its
own polypropylene fiber annually. Unlike most mill
emphasis on improvement in quality, productivity and new
extruders, J&J uses the output of that extrusion plant to
product creativity during a "tough year."
The Second Twenty-five '92
(Continued
from
page
62)
But when it came to marketing, it did anything but
The Up-And-Comers
downsize. It introduced several new products and increased
Moving up into the second 25 from last year's up-and-
its sales representation. It now has 30 reps across the U.S.
comers are: American Rug Craftsmen, Monterey and
and is developing Asia as an export market.
Venture Carpets. In no particular order, these mills had
The company also managed to invest in some new equip-
1991 sales of between $25 million and $28 million:
ment this year, including a precision cut and loop machine
Pacific Crest Mills, Aliso Viejo, California
and an enhanced loop graphics machine. The equipment
Richmond Carpet Mills, Ringgold, Georgia
additions will increase its capabilities for new looks in yarn
U.S. Axminster, Greenville, Mississippi
dyes and textured looks, which will be its focus for 1992.
"FOR SALE" BCF EXTRUSION FACILITY
COMPLETE BCF PRODUCTION FACILITY NOW AVAILABLE
Capabilities
Machinery
Land & Building
Solution dyed BCF yarn
Three (3) FILTECO BCF machines - 4/2/6/50
Prime Industrial Land -
Annual Capacity:
One (1) FILTECO BCF Lab line
7 plus acres
7 1/2 - 9 Million lbs.
Complete polymer handling equipment
Building - 28,800 Sq. ft.
Variety of Deniers
Concrete structure
Multi or Solid Colors
Air compressors, receivers, dryers
Office - 2,356 square feet
Three (3) Sample Tufting machines
Nylon or PP yarn
Stock of spare parts
Exclusive Sales Agents:
W.G. Steve Company, PO Box 1512 Dalton, Ga 30722-1512
Phone: 404-278-8282, Fax: 404-226-6918
Carpet & Rug Industry, June 1992
77
DRAFT COPY
FOR BACKGROUND USE ONLY. NOT FOR QUOTATION OR ATTRIBUTION.
Draft for 1993 OUTLOOK Section on Floorcovering Mills
The U.S. floorcovering industry staged a mild recovery in 1992,
rising 2 percent in current dollars and more than 2 percent in
constant dollars over 1991. However, this performance did not
completely offset the 1991 decline in shipments, which stemmed
from diminished residential and commercial construction activity,
low consumer confidence, and a cutback by consumers on new home
purchases and other big-ticket expenditures. All of these factors
were attributed to the general recession, which affected the
floorcovering industry particularly hard.
In late 1991, the Federal Reserve decisively cut short-run
interest rates, which led to mortgage rates falling into single
digits. The change in monetary policy buoyed the carpet industry,
raising hopes that sales would rebound after an extended period
of sluggishness. Many homeowners took advantage of lower interest
rates to refinance their mortgages, freeing money to refurbish
and redecorate the home. In addition, a rebound in home sales
hopefully would lead to surging sales of new floorcoverings.
This flurry of activity did not last long, however, as new home
sales could not maintain their upward momentum, stalling the
recovery. In anticipation of increased residential purchases,
inventories were built up during the period, but sales failed to
materialize. Although orders have remained at relatively healthy
levels, clearing the pipeline meant that the early 1992 recovery
could not be sustained.
Over 45 floorcovering mergers have been consummated since the
mid-1980s, consolidating the number of industry players. In the
past couple of years, very few acquisitions have occurred.
Industry capacity has not proportionately declined despite the
mergers, and overcapacity continues to plague efforts by firms to
compete on factors other than price. Manufacturers recognize that
product, not price, differentiation must take a more prominent
role if widespread industry profitability is to return.
Floorcovering firms have been moving towards 100 percent "cut
order", meaning that a customer's order triggers carpet
production. This would be similar to "just-in-time" production in
other industries, reducing inventories and warehouse space. New
technological innovations, such as stain-resistant and crush-
resistant carpeting successfully marketed in recent years,
continue to be explored by carpetmakers in order to further
differentiate themselves and their products in the future.
A prolonged period of overbuilding in the commercial market has
left a tremendous volume of office space available throughout the
country, sharply reducing new building activity and,
consequently, commercial carpet demand. With many firms retaining
lean staffs in the aftermath of corporate downsizing, office
relocation and redecorating will likely also be curtailed. As a
result, the commercial segment cannot be relied on to compensate
for residential market uncertainty, leaving 1992 industry
shipments modestly higher, but still below 1990 levels. Most
experts believe that commercial building may not resume in
earnest for several years, dampening prospects for this segment.
INTERNATIONAL COMPETITIVENESS
The U.S. floorcovering industry has made significant strides over
the past several years in improving their competitive position
and trade balance. This reversal has been accomplished by small
declines in imported floorcovering in each year 1989-1991 in
combination with a surge in floorcovering exports.
Increased emphasis on foreign markets for floorcovering products
has helped diminish the impact of the 1990-1991 domestic
recession to some extent, but has not eliminated it entirely.
Prospects for increased U.S. exports of floorcovering appear
bright. As underdeveloped nations build public facilities, such
as schools, hotels, and office buildings, these countries will
need to look abroad for their floorcovering needs, as they lack
domestic manufacturing factories. Increased attention to exports
could assist commercial carpet organizations' sales while the
slowdown in U.S. office construction persists.
A worldwide slowdown in economic activity in 1992 meant that the
floorcovering industry did not duplicate its 25-plus percent
export gains seen in the years 1990 and 1991, but still posted a
jump of over 20 percent. A recovery in the U.S. economy may
trigger a small gain for imported carpet.
The largest U.S. floorcovering export market has been Canada,
where carpet and rug exports have more than tripled. In 1991,
Canadian exports jumped over 25 percent. While this occurred, the
Canadian floorcovering industry suffered a significant plunge in
shipments and the closures of several major firms.
In late 1991, the Canadian Trade Tribunal initiated a dumping
case against more than 75 U.S. carpet and rug firms in response
to claims that these products were being sold at less than fair
market value. U.S. firms have attributed their gains in the
Canadian market to industry consolidation and the installation of
state-of-the-art machinery, which has lowered producers' costs
and improved their competitiveness.
In April 1992 the Canadian government found U.S. floorcovering
producers guilty of dumping. Canadian consumers have been forced
to pay an additional 12 percent tariff on all U.S. carpet
exported to Canada, which will remain in effect for at least the
next five years. Trade figures during the first quarter of 1992,
prior to the tariff imposition, reflected the uncertainty in the
U.S. -Canada carpeting market, with exports dropping 12 percent.
Even though exports to Canada have softened, other markets have
taken up some of the slack, making a significant contribution
toward the domestic industry's recovery from the recession. These
countries include Saudi Arabia and Kuwait, where shipments were
curtailed during the Persian Gulf War but resumed in late 1991.
ITA/TACGI/IAD
July 16, 1992
GEORGIA CARPET AND RUG INDUSTRY PROFILE
Based on the latest available data (1989) from the Census Bureau:
Carpet and rug manufacturing establishments in Georgia
numbered 220.
Employment in Georgia's carpet and rug industry totaled
34 thousand workers. This represented 5.9 percent of
all manufacturing employment in Georgia.
Georgia's carpet and rug industry represented 61
percent of U.S. employment in this industry.
Of the nearly $8 billion of shipments by the U.S.
carpet and rug industry in 1991, 70.5 percent
originated in Georgia.
In Georgia, the value of the carpet and rug payroll was
$ 718 million, 5.4 percent of the total manufacturing
payroll in the state.
Carpet and rug manufacturing in Whitfield County's 105
establishments employed 16 thousand workers, generating
a payroll of $ 336 million. This county accounted for
46 percent of carpet and rug employment in Georgia and
47 percent of Georgia's carpet and rug payroll.
IAD/OTEXA
July 29, 1992
U.S. Carpet and Rug Industry
1989
1991
Annual
Value of Industry
Number of
Number of
Payroll
Shipments
Establishments
Employees
(Million $)
(Million $)
U.S. Carpet and Rug Industry
434
55,460
1,138.7
7,937
Georgia's Carpet and Rug Industry
220
33,999
718.3
5,598
% of total U.S. carpet and rug industry
50.7%
61.3%
63.1%
70.5%
Whitfield County, Georgia Carpet and Rug Industry
105
15,752
336.3
2,594
(Includes DALTON)
% of Georgia's carpet and rug industry
47.7%
46.3%
46.8%
46.3%
% of total U.S. carpet and rug industry
24.2%
28.4%
29.5%
32.7%
Sources: Current Industrial Report, Carpet and Rugs MA22Q(91) - 1, July 1992.
County Business Patterns, U.S. Summary, December 1991 and State of Georgia, August 1991.
Georgia Industry Data
1989
Annual
Number of
Number of
Payroll
Georgia
Establishments
Employees
(Million $)
Total Manufacturing
9,029
576,352
13,202.0
Carpet and Rug Manufacturing
220
33,999
718.3
% of total manufacturing
2.4%
5.9%
5.4%
Source: County Business Patterns, State of Georgia, August 1991.