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Records of the White House Office of Speechwriting (George H. W. Bush Administration)
Mary Kate Grant Subject Files
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Originally Processed With FOIA(s):
FOIA Number:
S
FOIA
MARKER
This is not a textual record. This is used as an
administrative marker by the George Bush Presidential
Library Staff.
Record Group/Collection:
George H.W. Bush Presidential Records
Collection/Office of Origin:
Speechwriting, White House Office of
Series:
Grant, Mary Kate, Files
Subseries:
Subject File, 1988-1991
OA/ID Number:
13883
Folder ID Number:
13883-010
Folder Title:
Popular Mechanics, 5/89
Stack:
Row:
Section:
Shelf:
Position:
G
18
29
1
1
SPECIAL SECTION
THE
Popular
Mechanics
MERICAN
PROOF-3
DVENTURE
MAY 1989
AM. ADVENTURE
SEC.
my
DISCOVERING
51571-21-1 HEARST/ MAY 89 SPEC. PG.-SPEC. COVER
THE GREATNESS
0-
OF OUR NATION
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
POPULAR MECHANICS ISSUE-
GEORGE PLIMPTON
Our Thrill Rides
DAVID HALBERSTAM
Our Automobiles
WILLIAM HOFFER
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT GOWDY
Our Great Outdoors
BOB VILA
How We' re Restoring
Our Heritage
PLUS, A SPECIAL MESSAGE FROM
PRESIDENT GEORGE BUSH
Photocopy-Preservation
MAY 1989
1s1.95!
SPECIAL
DOUBLE
THE
ISSUE
MERICAN
Mechaniq
ENTURE
DISTO
RESTORING THE
THE GRI
OF OUR
JOHN UPDIKE
GREAT STEAM
Our Monuments
Our Spaceports
MICHAEL CRICHION
RICK MEARS
Our Highways
TRAINS
GEORGE PUMPTON
TED WILLIAMS
Our Fishing Spots
Our Automobiles
DAVID HALBERSTAM
CURT GOWDY
Our Craftsmanship
WILLIAM HOFFERE
Our Great Outdoors
How They're Rebuilding The
BOB VILA
Legendary Locomotives
How Heritage Restoring
Of The Past
KW
PRESIDENT GEORGE BUSH
AND A SPECIAL MESSAGE FROM
Places Where You
Can StilliRide
The Oldtime
Railroads
A
40
THE
KEEP
IFF
KEEP
LIFE
CAR CARE GUIDE
RENEW YOUR CAR
BUMPER-TO-BUMPER
Plus, Upgrade Your Car's
Engine, Suspension,
Appearance
03
0 754744 1
Photocopy-Preservation
TRANSFER SHEET
BUSH PRESIDENTIAL MATERIALS PROJECT
COLLECTION BUSH PRESIDENTIAL RECORDS
ACC.NO: 89-01
The following material was withdrawn from this segment of the
collection and trasferred to the
AUDIOVISUAL COLLECTION
BOOK COLLECTION
X
MUSEUM COLLECTION
OTHER (SPECIFY:
)
DESCRIPTION:
JULY 1986 - "THE BUILDING OF AMERICA - SPECIAL ISSUE OF POPULAR MECHANICS
SERIES BUSH PRES. RECORDS
BOX NO.
OFFICE OF SPEECHWRITING- GRANT
SUBJECT FILE
FILE FOLDER TITLE: POPULAR MECHANICS [5/89] [OA-4423]
TRANSFERRED BY:
DATE OF TRANSFER:
SamMe Clure
6-18-96
RECEIVED BY:
DATE RECEIVED
Any Day
6-18-96
AMERICA
HO
BUILDING
THE
OF
THE
CERTINIA
STATES
Photocopy-Preservation
The Building
Of
America
'We have rediscovered and reapplied a few basic truths
about what government can and cannot do.'
BY RONALD REAGAN
iss Liberty, the
same trip out of Newark and Kennedy
what government can and cannot do.
M
grand lady in
airports as a matter of routine.
Our government must provide equal
New York Har-
One hundred years ago, when the Stat-
justice under law and a sound economic
bor, has borne
ue of Liberty was first dedicated, your
policy; ensure our public health, safety
witness to many
neighborhood was either emerging from
and environmental quality; and, most
great events dur-
an American wilderness or turning from
importantly, guarantee our national secu-
ing her first hun-
simple farming to other industries. In the
rity. The task of creating and building
dred years. She has welcomed millions of
1880s, most of America's beauty lay in
belongs to the working people of Ameri-
new Americans, and bid farewell to
forests, waters and range lands, left much
ca. Often, the best thing that government
American servicemen and women who
the way God had created them. A century
can do to promote growth and prosperity
went abroad in wars of freedom and
later, "America the Beautiful" is a nation
is simply to get out of the way.
democracy. Indeed, she has been our
of communities that, while caring for our
Less government, and a less costly
sentinel, to mark progress on many fronts
natural beauty and resources, has suc-
government wherever it operates, allows
as we, a diverse people, have joined
ceeded in building a society that is the
our resources to be used more efficiently
together to build America.
most prosperous and technologically ad-
in private-sector initiatives. That ulti-
Under Liberty's gaze, fleets of com-
vanced ever known.
mately translates into greater economic
merce were transformed from wood and
As I've traveled this great land, I've
growth and more jobs.
wind to steel and steam. Out from the
heard a clear and consistent message from
Less regulation-less red tape-unfet-
corner of her eye, the world's most fam-
the people of America: Americans want
ters ingenuity and promotes the creation
ous skyline grew, and the ports of New
the building to continue. They expect and
of more new enterprises. We've cut Fed-
York and New Jersey became conduits
deserve a government that will allow that
eral paperwork for Americans-applica-
for growth and prosperity for all of
to happen.
tions, reports and the like-by 350 mil-
America.
In the past few years, we have begun to
lion man-hours since 1981. That's the
In May 1927, she may have caught a
shed the failed notions that government
equivalent of every man, woman and
glimpse of the Spirit of St. Louis before it
can provide all the answers or guarantee
child in Little Rock, Arkansas, working
departed Roosevelt Field for Paris. To-
true prosperity. We have rediscovered
full time for a year filling out government
day, she watches as jumbo jets make that
and reapplied a few basic truths about
forms. I think everyone, particularly the
106
POPULAR MECHANICS
JULY 1986
Photocopy-Preservation
citizens of Little Rock, would agree that
tamed. No more land grabs, no more gold
are training the jobless to work where
there are much better uses for one's time
rushes.
there are real opportunities. And Federal
than filling out government forms.
But Americans need frontiers; close
block grants will continue to provide
Lower tax rates have meant higher
one down and we open up another. We're
resources to local communities to tend to
incentives for work and investment. The
doing that now. We are going to build a
our human and environmental needs.
experience of the past few years-millions
Space Station in the 1990s.
The Federal government will play a role
of new jobs and new business incorpora-
It will be the 20th-century equivalent of
in attacking these frontiers, but private
tions at record rates-proves a simple
a frontier outpost on the fringe of the
citizens and businesses in their own com-
truth: If you tax something, you get less of
American wilderness, and a springboard
munities, working as partners with local
it In the 1970s, repressive taxes on
to the development of new technologies
governments, hold most of the best solu-
growth and earnings were retarding
and deeper exploration of space. The
tions. Yes, here too, in our communities,
growth and productivity. Our lower tax
possibilities are as endless as space itself,
we will continue to build.
rates have cleared the decks for more
and should keep us building for a long
Fifty years ago, driving a car to an
innovation and greater prosperity.
time to come.
airport had become routine, but flying
That all suggests that the best view of
across the country remained an adven-
government is in the rear-view mirror as
PACE WILL ALWAYS BE
S
ture. In the same way, the Space Station
you driving away from it. But there are
the final frontier. But frontiers
will become another one of mankind's
times when government can play a direct
still exist in our own communi-
can-do miracles, an invention that will in
and appropriate role in building for our
ties-methods to obtain better,
time become commonplace as it opens up
nation's future. Opportunities arise that
less costly housing, a cleaner
even greater opportunities.
are simply too enormous for individuals
environment, lower cost health care,
We must continue to build for our
or businesses alone to tackle. The best
more jobs.
future and that of our children. What now
example is suggested in one word: space.
Federal Enterprise Zones, if passed by
exists only in our imagination will some-
In the years before I was born, com-
Congress, will provide opportunities for
day become a tool for greater prosperity.
mentators declared the American frontier
new jobs and businesses where there are
I envy Miss Liberty for what she will be
closed. Once Arizona and Oklahoma be-
now only cityscapes of despair. Business-
able to witness during her next hundred
came states, they said, the heartland was
es using the Job Training Partnership Act
years.
POPULAR MECHANICS
JULY 1986
PHOTO: THE WHITE HOUSE
107
THE WHITE HOUSE
WASHINGTON
Date:
3/1/89
TO:
may Kate
FROM:
JOHN S. GARDNER
Special Assistant to the President
and Assistant Staff Secretary
Information
Action
Let's Discuss
Back to you- d had put this
on the copy of the article that went
to the President. &
master
Document No. 00835855
WHITE HOUSE STAFFING MEMORANDUM
DATE: 2/17/89
ACTION/CONCURRENCE/COMMENT DUE BY: c.o.b. 2/17/89
SUBJECT: PROPOSED PRESIDENTIAL MESSAGE: FOREWORD SECTION OF
"POPULAR MECHANICS" MAGAZINE "THE AMERICAN ADVENTURE"
ISSUE / MAY 1989
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
no comm.
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
STUDDERT
BATES no comm
A
UNTERMEYER
BREEDEN
Winskn
CARD
1
Rogers
CICCONI
R
Boskin
R
DEMAREST
A
FITZWATER
GRAY
HAGIN
REMARKS:
Please provide your comments/recommendations directly to Chriss
Winston (Room 122, X 2930) by c.o.b. TODAY, February 17, 1989,
with an info copy to my office. Thank you.
RESPONSE:
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
1989 FEB 17 AM U: 30
((Grant))
February 17, 1989
9 a.m.
PROPOSED PRESIDENTIAL MESSAGE
FOREWORD SECTION OF "POPULAR MECHANICS" MAGAZINE
"THE AMERICAN ADVENTURE" ISSUE / MAY 1989
The American Adventure. Some call it the Invention of America --
is
the process by which we have evolved as a nation. It's a story
of human progress from the first pilgrims to reach our shores to
the astronauts who reach for the stars. It is an unfinished
story, because there is a New America in the making every day.
Our job is to manage that change. It happens in steps, sometimes
so small it's invisible to the naked eye, other times so big the
whole world can see it. And though change cannot be avoided, it
can be for the better. We are the ones -- each of us -- who must
ensure that a changing America is a better America.
In October, I watched the space shuttle land at Edwards Air Force
had
Base. Let me tell you what it was like We d been waiting out
in the sun for about an hour -- and suddenly, just barely through
were
some scattered clouds, you could see it. And then there was the
as it slowed from supersonic to subsonic sourcl.
two quick booms from breaking the sound barrier -- two quick booms that just
went through you. And when it landed, you could see the dust it
was sending + up from the lake bed, and everyone around me erupted
in applause. When the astronauts came out, they greeted me
holding in their hands the American flag. They said they felt a
bit wobbly, but you wouldn't have known it.
The return of the shuttle -- the return of America to space --
has been enormously moving for all of us. I was overwhelmed on
the day of liftoff by the cheers and tears, by the excited
schoolchildren jumping up and down.
President Reagan said we must lead in space if we are to continue
to lead on earth. Space is where the great scientific and
commercial breakthroughs of the future will be made space
is
where we can achieve progress in making our country safer from
also
attack space is where the medicines of the future will be made
and
space is where some of our children may make their living.
It was on that day in October when I realized America will always
be an unfinished nation X reaching toward the future X and toward
the stars. The potential is always there, drawing from the
talent and manpower the American people provide. This is what
constitutes the American edge.
But how do we keep the edge and stay competitive in the world?
webupit)
By
keeping the economy rolling and keeping the job-creation machine
in high gear. By keeping taxes down, encouraging capital
(poxin)
investment and research and development, reducing our reliance on
foreign oil, and keeping big government off the backs of small
and
business.
By making economic opportunity a reality for all
Americans.
True participation in the American Dream requires full commitment
to capitalism and especially to entrepreneurism. ship The health of
individual initiative
the nation's economy relies on the competiveness of our small
large
small
>on
businesses and the entrepreneurs who have built American
business from the ground up. Our policies and priorities must
support them, so that the nation remains competitive.
When you get to the bottom line, after looking at the myriad of
policies and regulations and studies, you'll find the best
competitiveness policy we've got is improving education. The
next generation's education is in many ways the key to this
nation's success in the world marketplace.
(Roper)
Insert A
We cannot tolerate mediocrity. We've got to cut the drop-out
Imatives
rate, and make America a more literate nation. Proposals such as
prarding greater hoice through
rewarding merit schools and excellent teachers, expanding the use
of magnet schools, and instituting "alternative certification"
(305mi)
are good ones. Creativity and a can-do approach will make all
the difference in the world. Children often imitate what they
see in us, if we don't make education a top priority, how can it
be one of theirs?
Our students should be encouraged to study science
achievement
their and personal math, future and o
because their interest in these fields is vital to the growth of
the nations
willbe
our future industries.
Tomorrow's talented entrepreneurs, are
mony of today's strong science and math students. The establishment of a
National Science Scholars Program can foster a greater commitment
to science and mathematics education. We've proposed
scholarships and opportunities for hands-on experience in federal
research laboratories for top high school students across the
country. It's good for the students, and in the long run, it's
even better for America.
And to keep America growing, we must cut the federal deficit.
can
more than
This year, we hope to bring the deficit down by nearly 40
$
percent. We work hard with Congress to see that spending is
will
controlled and that the budget process is made more sensible.
Reducing the deficit is important to me, but it's even more
important to the generations to come. Perhaps they will look
back at us, recognizing that we had the wisdom to know that a
time of peace and economic growth is not a time to relax, but a
It's
to ensure that
time to push ahead. A time to plan for the future to make sure
our children's lives will be even better than ours
I call these the first steps to building a better America.
We'll build a better nation, by working hard every step of the
way. Before one can build, however, one has to envision the
structure, imagine the framework and dream the dream. "For a
dreamer lives forever, and a toiler dies in a day. =
Our nation was founded because a small band of visionaries dared
to dream of democracy
We opened the West because courageous pioneers risked everything all for the
dream of a new home in a new land.
We've saved thousands of lives because American scientists have
have been saved
dreamed of a world free from disease
have
We ve crossed the frontiers of space because Americans have
always dreamt big dreams.
The American Adventure goes to "the inner light in which freedom
hevent
lives, = to that inescapable self-respect each of us finds when we
work with our hands and minds, building a life for ourselves and
our families. It's the power to do what we want with our lives
Its the paver
and our futures, to be free.
It is
The Invention of America is a rare formula, indeed. One part hard
work, one part fortitude, one part courage, and one part compassion.
But and most important a vision and belief that each new day, each
new tomorrow can be better than the last.
The Invention of America in a formula with no copyright. It is a
the american
vision we can share with the world. It is an Adventure
in
which we call take pride.
COLLECTOR ISSUE
THE
Popular
Mechanics
MERICAN
ADVENTURE
C-JUUGO & 00000
MAY 1989
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
{ MOV
Our Thrill Rides
DAVID HALBERSTAM
Our Automobiles
WILLIAM HOFFER
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT GOWDY
Our Great Outdoors
BCB VILA
How We're Restoring
Our Heritage
THE WHITE HOUSE
WASHINGTON
February 17, 1989
MEMORANDUM FOR CHRISS WINSTON
DEPUTY ASSISTANT TO THE PRESIDENT
FOR COMMUNICATIONS
FROM:
PATRICIA MACK BRYAN PUB
ASSOCIATE COUNSEL TO THE PRESIDENT
SUBJECT:
Proposed Presidential Message: Foreword
Section of "Popular Mechanics" Magazine
"The American Adventure" Issue/May 1989
Pursuant to James W. Cicconi's staffing memorandum of
February 17, 1989, Counsel's Office has reviewed the
above-referenced proposed Presidential message. Counsel's
Office has no legal objection to the contents of that
message.
We do note, however, that longstanding White House policy
generally precludes Presidential messages on behalf of
commercial entities, including magazines such as "Popular
Mechanics." The policy was employed to avoid an implied
endorsement of one commercial entity which could boost its
sales at the expense of another such entity as well as to
avoid any potential for embarrassment to the President if
the entity later proved to be controversial. Finally, this
policy provided an evenhanded way to dispose of the myriad
requests for messages, letters, etc. that commercial
entities made. For these reasons, we recommend that the
request to provide this message be denied, if it has not yet
been accepted. We note, however, that exceptions to the
general policy have occasionally been made; we defer to your
judgment as to whether this case merits such an exception.
CC: James W. Cicconi
FINAL COPY
TO THE PRESIDENT
1
PROPOSED PRESIDENTIAL MESSAGE
ARTICLE FOR "POPULAR MECHANICS" MAGAZINE
"THE AMERICAN ADVENTURE" ISSUE / MAY 1989
The American Adventure. Some call it the Invention of America --
the process by which we have evolved as a nation. It is a story
of human progress from the first pilgrims who reached our shores
to the astronauts who are reaching for the stars. It is an
unfinished story, because there is a New America in the making
every day. Our job is to manage the change. It happens in
steps, sometimes so small it's invisible to the naked eye, other
times so big the whole world can see it. And though change
cannot be avoided, it can be for the better. We are the ones --
each of us -- who must ensure that a changing America is a better
America.
In October, I watched the space shuttle land at Edwards Air Force
Base. We had been waiting out in the sun for about an hour --
and suddenly, just barely through some scattered clouds, you
could see it. There were two quick booms as it slowed from
supersonic to subsonic speed. When it landed, you could see the
dust it sent up from the lake bed. Everyone around me erupted in
applause. When the astronauts came out, they greeted me holding
in their hands the American flag. They said they felt a bit
wobbly, but you wouldn't have known it.
2
The return of the shuttle -- the return of America to space --
has been enormously moving for all of us. I was overwhelmed on
the day of liftoff by the cheers and tears, by the excited
schoolchildren jumping up and down.
President Reagan said we must lead in space if we are to continue
to lead on earth. Space is where great scientific and commercial
breakthroughs of the future will be made. Space is where we can
achieve progress in making our country safer from ballistic
missile attack. Space is also where medicines of the future will
be made, and where some of our children may make their living.
It was on that day in October when I realized America will always
be an unfinished nation, reaching toward the future and toward
the stars. The potential is always there, drawing from the
talent and manpower the American people provide. This is what
constitutes the American edge.
But how do we keep the edge and stay competitive in the world?
We keep it by keeping the economy rolling and keeping the
job-creation machine in high gear; by keeping taxes down,
encouraging capital investment and research and development,
keeping big government off the backs of small business; and by
making economic opportunity a reality for all Americans.
True participation in the American Dream requires a full
commitment to individual initiative and, especially, to
3
entrepreneurship. The health of the nation's economy relies on
the competiveness of our businesses, large and small, and on the
entrepreneurs who have built American business from the ground
up. Our policies and priorities must support them, so that the
nation remains competitive.
But, when you get to the bottom line, after looking at the myriad
of policies and regulations and studies, you'll find the best
competitiveness policy we've got is improving education. The
next generation's education is, in many ways, the key to this
nation's success in the world marketplace.
As I have said, I want to be the education President. I have
proposed a series of education initiatives as a strategy for
investing in people. This is a key part of our building a better
America. We cannot tolerate mediocrity. We've got to cut the
drop-out rate, and make America a more literate nation.
Initiatives such as rewarding merit schools and excellent
teachers, providing greater choice through the use of magnet
schools, and instituting "alternative certification" are good
ones. Creativity and a can-do approach will make all the
difference in the world. Children often imitate what they see in
us. If we don't make education a top priority, how can it be one
of theirs?
Our students should be encouraged to study science and math,
because their achievement in these fields is vital to their
4
personal future and to the growth of many of the nation's future
industries. Among today's strong science and math students are
tomorrow's talented entrepreneurs. The establishment of a
National Science Scholars Program can foster a greater commitment
to science and mathematics education. We've proposed
scholarships and opportunities for hands-on experience in federal
research laboratories for top high school students across the
country. It's good for the students, and in the long run, it's
even better for America.
To keep America growing, we must cut the federal deficit. This
year, we can bring the deficit down by more than 40 percent. My
Adminitration will work hard with Congress to see that spending
is controlled and that the budget process is made more sensible.
Reducing the deficit is important to me, but it's even more
important to the generations to come. Perhaps they will look
back at us, recognizing that we had the wisdom to know that a
time of peace and economic growth is not a time to relax, but a
time to push ahead. It is time to plan for the future, to ensure
that our children's lives will be even better than ours.
I call these the first steps to building a better America.
We'll build a better nation, by working hard every step of the
way. Before one can build, however, one has to envision the
structure, imagine the framework, and dream the dream. "For a
dreamer lives forever, and a toiler dies in a day."
5
Our nation was founded because a small band of visionaries dared
to dream of democracy. We opened the West because courageous
pioneers risked everything for the dream of a new home in a new
land. Thousands of lives have been saved because American
scientists haved dreamed of a world free from disease and we have
crossed the frontiers of space because Americans have always
dreamt big dreams.
The American Adventure goes to "the inner light in which freedom
lives," to that inherent self-respect each of us finds when we
work with our hands and minds, building a life for ourselves and
our families. It's the power to do what we want with our lives
and our futures. It's the power to be free.
The Invention of America is a rare formula. It is one part hard
work, one part fortitude, one part courage, and one part
compassion. But most important, it is a vision and belief that
each new day, each new tomorrow can be better than the last.
The Invention of America is a formula with no copyright. It is a
vision we can share with the world. It is the American Adventure
in which we can take pride.
February 17, 1989
MEMORANDUM FOR JIM CICCONI
FROM;
DENISE SCHWARZ
OFFICE OF CABINET AFFAIRS
SUBJECT;
PROPOSED PRESIDENTIAL MESSAGE; FOREWARD SECTION
OF "POPULAR MECHANICS" MAGAZINE "THE AMERICAN
ADVENTURE" ISSUE/MAY 1989
LOG #008358SS
We have reviewed the remarks and have no comments.
Attachment
CC: Chriss Winston
Document No. 00835855
WHITE HOUSE STAFFING MEMORANDUM
DATE: 2/17/89
ACTION/CONCURRENCE/COMMENT DUE BY: c.o.b. 2/17/89
SUBJECT: PROPOSED PRESIDENTIAL MESSAGE: FOREWORD SECTION OF
"POPULAR MECHANICS" MAGAZINE "THE AMERICAN ADVENTURE"
ISSUE / MAY 1989
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
STUDDERT
BATES
UNTERMEYER
BREEDEN
Winskn
CARD
Rogers
CICCONI
Boskin
DEMAREST
A
FITZWATER
GRAY
HAGIN
REMARKS:
Please provide your comments/recommendations directly to Chriss
Winston (Room 122, X 2930) by c.o.b. TODAY, February 17, 1989,
with an info copy to my office. Thank you.
RESPONSE:
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
1989 FEB i7 All 11: 30
((Grant))
February 17, 1989
9 a.m.
PROPOSED PRESIDENTIAL MESSAGE
FOREWORD SECTION OF "POPULAR MECHANICS" MAGAZINE
"THE AMERICAN ADVENTURE" ISSUE / MAY 1989
The American Adventure. Some call it the Invention of America --
the process by which we have evolved as a nation. It's a story
of human progress from the first pilgrims to reach our shores to
the astronauts who reach for the stars. It is an unfinished
story, because there is a New America in the making every day.
Our job is to manage that change. It happens in steps, sometimes
so small it's invisible to the naked eye, other times so big the
whole world can see it. And though change cannot be avoided, it
can be for the better. We are the ones -- each of us -- who must
ensure that a changing America is a better America.
In October, I watched the space shuttle land at Edwards Air Force
Base. Let me tell you what it was like. We'd been waiting out
in the sun for about an hour -- and suddenly, just barely through
some scattered clouds, you could see it. And then there was the
boom from breaking the sound barrier -- two quick booms that just
went through you. And when it landed, you could see the dust it
was sending up from the lake bed, and everyone around me erupted
in applause. When the astronauts came out, they greeted me
holding in their hands the American flag. They said they felt a
bit wobbly, but you wouldn't have known it.
The return of the shuttle -- the return of America to space --
has been enormously moving for all of us. I was overwhelmed on
the day of liftoff by the cheers and tears, by the excited
schoolchildren jumping up and down.
President Reagan said we must lead in space if we are to continue
to lead on earth. Space is where the great scientific and
commercial breakthroughs of the future will be made; space is
where we can achieve progress in making our country safer from
attack; space is where the medicines of the future will be made;
space is where some of our children may make their living.
It was on that day in October when I realized America will always
be an unfinished nation, reaching toward the future -- and toward
the stars. The potential is always there, drawing from the
talent and manpower the American people provide. This is what
constitutes the American edge.
But how do we keep the edge, stay competitive in the world? By
keeping the economy rolling and keeping the job-creation machine
in high gear. By keeping taxes down, encouraging capital
investment and research and development, reducing our reliance on
foreign oil, and keeping big government off the backs of small
business. By making economic opportunity a reality for all
Americans.
True participation in the American Dream requires full commitment
to capitalism and especially to entrepreneurism. The health of
the nation's economy relies on the competiveness of our small
businesses, and the entrepreneurs who have built American
business from the ground up. Our policies and priorities must
support them, so that the nation remains competitive.
When you get to the bottom line, after looking at the myriad of
policies and regulations and studies, you'll find the best
competitiveness policy we've got is improving education. The
next generation's education is in many ways the key to this
nation's success in the world marketplace.
We cannot tolerate mediocrity. We've got to cut the drop-out
rate, and make America a more literate nation. Proposals such as
rewarding merit schools and excellent teachers, expanding the use
of magnet schools, and instituting "alternative certification"
are good ones. Creativity and a can-do approach will make all
the difference in the world. Children often imitate what they
see in us; if we don't make education a top priority, how can it
be one of theirs?
Our students should be encouraged to study science and math,
because their interest in these fields is vital to the growth of
our future industries. Tomorrow's talented entrepreneurs are
today's strong science and math students. The establishment of a
National Science Scholars Program can foster a greater commitment
to science and mathematics education. We've proposed
scholarships and opportunities for hands-on experience in federal
research laboratories for top high school students across the
country. It's good for the students, and in the long run, it's
even better for America.
And to keep America growing, we must cut the federal deficit.
This year, we hope to bring the deficit down by nearly 40
percent. We'll work hard with Congress to see that spending is
controlled and that the budget process is made more sensible.
Reducing the deficit is important to me, but it's even more
important to the generations to come. Perhaps they will look
back at us, recognizing that we had the wisdom to know that a
time of peace and economic growth is not a time to relax, but a
time to push ahead. A time to plan for the future, to make sure
our children's lives will be even better than ours.
I call these the first steps to building a better America.
We'll build a better nation, by working hard every step of the
way. Before one can build, however, one has to envision the
structure, imagine the framework, dream the dream. "For a
dreamer lives forever, and a toiler dies in a day."
Our nation was founded because a small band of visionaries dared
to dream of democracy.
We opened the West because courageous pioneers risked all for the
dream of a new home in a new land.
We've saved thousands of lives because American scientists
dreamed of a world free from disease.
We've crossed the frontiers of space because Americans have
always dreamt big dreams.
The American Adventure goes to "the inner light in which freedom
lives," to that inescapable self-respect each of us finds when we
work with our hands and minds, building a life for ourselves and
our families. It's the power to do what we want with our lives
and our futures, to be free.
The Invention of America is a rare formula indeed. One part hard
work, one part fortitude, one part courage, one part compassion
and most important -- a vision and belief that each new day, each
new tomorrow can be better than the last.
The Invention of America -- a formula with no copyright. It is a
vision we can share with the world. It is an Adventure.
THE WHITE HOUSE
WASHINGTON
February 17, 1989
MEMORANDUM FOR CHRISS WINSTON
FROM:
WILLIAM L. ROPER WOR
SUBJECT:
Proposed Presidential Message: "Popular
Mechanics" Magazine
I have reviewed the proposed message for the "Popular
Mechanics" magazine issue on "The American Adventure." It
is well done, with a good, inspirational tone.
On pages 3 and 4, there is a long section that describes
the President's education initiatives from the February 9
book. It would be worthwhile to be more explicit in citing
these as Bush Administration proposals, and not assume that
readers will get that point.
Accordingly, I would suggest that you add the following
at the end of the second full paragraph on page 3:
" As I have repeatedly said, I want to be the education
.nsert A.
President. I have highlighted a series of education
initiatives as a strategy for investing in people. This is
a key part of our building a better America."
If you have any questions, please let me know.
CC: James W. Cicconi
Document No. 00835858
WHITE HOUSE STAFFING MEMORANDUM
DATE: 2/17/89
ACTION/CONCURRENCE/COMMENT DUE BY: c.o.b. 2/17/89
SUBJECT: PROPOSED PRESIDENTIAL MESSAGE: FOREWORD SECTION OF
"POPULAR MECHANICS" MAGAZINE "THE AMERICAN ADVENTURE"
ISSUE / MAY 1989
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
STUDDERT
BATES
UNTERMEYER
BREEDEN
Winskn
CARD
Rogers
CICCONI
Boskin
DEMAREST
FITZWATER
GRAY
HAGIN
REMARKS:
Please provide your comments/recommendations directly to Chriss
Winston (Room 122, X 2930) by c.o.b. TODAY, February 17, 1989,
with an info copy to my office. Thank you.
RESPONSE:
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
1969 FEB 17 2011: 30
( (Grant))
February 17, 1989
9 a.m.
PROPOSED PRESIDENTIAL MESSAGE
FOREWORD SECTION OF "POPULAR MECHANICS" MAGAZINE
"THE AMERICAN ADVENTURE" ISSUE / MAY 1989
The American Adventure. Some call it the Invention of America --
the process by which we have evolved as a nation. It's a story
of human progress from the first pilgrims to reach our shores to
the astronauts who reach for the stars. It is an unfinished
story, because there is a New America in the making every day.
Our job is to manage that change. It happens in steps, sometimes
SO small it's invisible to the naked eye, other times so big the
whole world can see it. And though change cannot be avoided, it
can be for the better. We are the ones -- each of us -- who must
ensure that a changing America is a better America.
In October, I watched the space shuttle land at Edwards Air Force
Base. Let me tell you what it was like. We'd been waiting out
in the sun for about an hour -- and suddenly, just barely through
some scattered clouds, you could see it. And then there was the
boom from breaking the sound barrier -- two quick booms that just
went through you. And when it landed, you could see the dust it
was sending up from the lake bed, and everyone around me erupted
in applause. When the astronauts came out, they greeted me
holding in their hands the American flag. They said they felt a
bit wobbly, but you wouldn't have known it.
The return of the shuttle -- the return of America to space --
has been enormously moving for all of us. I was overwhelmed on
the day of liftoff by the cheers and tears, by the excited
schoolchildren jumping up and down.
President Reagan said we must lead in space if we are to continue
to lead on earth. Space is where the great scientific and
commercial breakthroughs of the future will be made; space is
where we can achieve progress in making our country safer from
attack; space is where the medicines of the future will be made;
space is where some of our children may make their living.
It was on that day in October when I realized America will always
be an unfinished nation, reaching toward the future -- and toward
the stars. The potential is always there, drawing from the
talent and manpower the American people provide. This is what
constitutes the American edge.
But how do we keep the edge, stay competitive in the world? By
keeping the economy rolling and keeping the job-creation machine
in high gear. By keeping taxes down, encouraging capital
investment and research and development, reducing our reliance on
foreign oil, and keeping big government off the backs of small
business. By making economic opportunity a reality for all
Americans.
True participation in the American Dream requires full commitment
to capitalism and especially to entrepreneurism. The health of
the nation's economy relies on the competiveness of our small
businesses, and the entrepreneurs who have built American
business from the ground up. Our policies and priorities must
support them, SO that the nation remains competitive.
When you get to the bottom line, after looking at the myriad of
policies and regulations and studies, you'll find the best
competitiveness policy we've got is improving education. The
next generation's education is in many ways the key to this
nation's success in the world marketplace.
We cannot tolerate mediocrity. We've got to cut the drop-out
rate, and make America a more literate nation. Proposals such as
rewarding merit schools and excellent teachers, expanding the use
of magnet schools, and instituting "alternative certification"
are good ones. Creativity and a can-do approach will make all
the difference in the world. Children often imitate what they
see in us; if we don't make education a top priority, how can it
be one of theirs?
Our students should be encouraged to study science and math,
because their interest in these fields is vital to the growth of
our future industries. Tomorrow's talented entrepreneurs are
today's strong science and math students. The establishment of a
National Science Scholars Program can foster a greater commitment
to science and mathematics education. We've proposed
scholarships and opportunities for hands-on experience in federal
research laboratories for top high school students across the
country. It's good for the students, and in the long run, it's
even better for America.
And to keep America growing, we must cut the federal deficit.
This year, we hope to bring the deficit down by nearly 40
percent. We'll work hard with Congress to see that spending is
controlled and that the budget process is made more sensible.
Reducing the deficit is important to me, but it's even more
important to the generations to come. Perhaps they will look
back at us, recognizing that we had the wisdom to know that a
time of peace and economic growth is not a time to relax, but a
time to push ahead. A time to plan for the future, to make sure
our children's lives will be even better than ours.
I call these the first steps to building a better America.
We'll build a better nation, by working hard every step of the
way. Before one can build, however, one has to envision the
structure, imagine the framework, dream the dream. "For a
dreamer lives forever, and a toiler dies in a day."
Our nation was founded because a small band of visionaries dared
to dream of democracy.
We opened the West because courageous pioneers risked all for the
dream of a new home in a new land.
We've saved thousands of lives because American scientists
dreamed of a world free from disease.
We've crossed the frontiers of space because Americans have
always dreamt big dreams.
The American Adventure goes to "the inner light in which freedom
lives," to that inescapable self-respect each of us finds when we
work with our hands and minds, building a life for ourselves and
our families. It's the power to do what we want with our lives
and our futures, to be free.
The Invention of America is a rare formula indeed. One part hard
work, one part fortitude, one part courage, one part compassion
and most important -- a vision and belief that each new day, each
new tomorrow can be better than the last.
The Invention of America -- a formula with no copyright. It is a
vision we can share with the world. It is an Adventure.
COLLECTOR ISSUE
THE
Mechanics
MERICAN
00000 PRONE-2 PRONF-3
ADVENTURE
MAY 1989
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
Our Thrill Rides
DAVID
Our Automobiles
WILLIAM
Our Craftsmanship
RICK MEANS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT DOWDY
Our Great Outdoors
BCG VILA
How We're Restoring
Our Heritage
Document No. 00835855
WHITE HOUSE STAFFING MEMORANDUM
DATE: 2/17/89
ACTION/CONCURRENCE/COMMENT DUE BY: c.o.b. 2/17/89
SUBJECT: PROPOSED PRESIDENTIAL MESSAGE: FOREWORD SECTION OF
"POPULAR MECHANICS" MAGAZINE "THE AMERICAN ADVENTURE"
ISSUE / MAY 1989
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
STUDDERT
BATES
UNTERMEYER
BREEDEN
Winskn
CARD
Rogers
CICCONI
Boskin
DEMAREST
FITZWATER
GRAY
HAGIN
REMARKS:
Please provide your comments/recommendations directly to Chriss
Winston (Room 122, X 2930) by c.o.b. TODAY, February 17, 1989,
with an info copy to my office. Thank you.
RESPONSE:
This is written speed
not
like articles Do
more than use so no an frations less
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
1989 FEB 17 AM U: 33
((Grant))
February 17, 1989
9 a.m.
PROPOSED PRESIDENTIAL MESSAGE
FOREWORD SECTION OF "POPULAR MECHANICS" MAGAZINE
"THE AMERICAN ADVENTURE" ISSUE / MAY 1989
The American Adventure. Some call it the Invention of America --
the process by which we have evolved as a nation. It's a story
of human progress from the first pilgrims to reach our shores to
the astronauts who reach for the stars. It is an unfinished
story, because there is a New America in the making every day.
Our job is to manage that change. It happens in steps, sometimes
so small it's invisible to the naked eye, other times so big the
whole world can see it. And though change cannot be avoided, it
can be for the better. We are the ones -- each of us -- who must
ensure that a changing America is a better America.
In October, I watched the space shuttle land at Edwards Air Force
Base. Let me tell you what it was like. We'd been waiting out
in the sun for about an hour -- and suddenly, just barely through
were
some scattered clouds, you could see it. And then there was the
booms from breaking the sound barrier -- two quick booms. that just
went through you And when it landed, you could see the dust it
was sending up from the lake bed, and everyone around me erupted
in applause. When the astronauts came out, they greeted me
holding in their hands the American flag. They said they felt a
bit wobbly, but you wouldn't have known it.
The return of the shuttle -- the return of America to space --
has been enormously moving for all of us. I was overwhelmed on
the day of liftoff by the cheers and tears, by the excited
schoolchildren jumping up and down.
President Reagan said we must lead in space if we are to continue
to lead on earth. Space is where the great scientific and
commercial breakthroughs of the future will be made; space is
where we can achieve progress in making our country safer from
attack; space is where the medicines of the future will be made;
space is where some of our children may make their living.
It was on that day in October when I realized America will always
be an unfinished nation, reaching toward the future -- and toward
the stars. The potential is always there, drawing from the
talent and manpower the American people provide. This is what
constitutes the American edge.
But how do we keep the edge, stay competitive in the world? By
keeping the economy rolling and keeping the job-creation machine
in high gear. By keeping taxes down, encouraging capital
investment and research and development, reducing our reliance on
foreign oil, and keeping big government off the backs of small
business. By making economic opportunity a reality for all
Americans.
True participation in the American Dream requires full commitment
to capitalism and especially to entrepreneurism. The health of
the nation's economy relies on the competiveness of our small
businesses, and the entrepreneurs who have built American
business from the ground up. Our policies and priorities must
support them, so that the nation remains competitive.
When you get to the bottom line, after looking at the myriad of
policies and regulations and studies, you'll find the best
competitiveness policy we've got is improving education. The
next generation's education is in many ways the key to this
nation's success in the world marketplace.
We cannot tolerate mediocrity. We've got to cut the drop-out
rate, and make America a more literate nation. Proposals such as
rewarding merit schools and excellent teachers, expanding the use
of magnet schools, and instituting "alternative certification"
are good ones. Creativity and a can-do approach will make all
the difference in the world. Children often imitate what they
see in us; if we don't make education a top priority, how can it
be one of theirs?
Our students should be encouraged to study science and math,
because their interest in these fields is vital to the growth of
our future industries. Tomorrow's talented entrepreneurs are
today's strong science and math students. The establishment of a
National Science Scholars Program can foster a greater commitment
to science and mathematics education. We've proposed
scholarships and opportunities for hands-on experience in federal
research laboratories for top high school students across the
country. It's good for the students, and in the long run, it's
even better for America.
And to keep America growing, we must cut the federal deficit.
can
This year, we hope to bring the deficit down by nearly 40
My Administration will
percent. We'll work hard with Congress to see that spending is
controlled and that the budget process is made more sensible.
Reducing the deficit is important to me, but it's even more
important to the generations to come. Perhaps they will look
back at us, recognizing that we had the wisdom to know that a
time of peace and economic growth is not a time to relax, but a
time to push ahead. A time to plan for the future, to make sure
our children's lives will be even better than ours.
I call these the first steps to building a better America.
We'll build a better nation, by working hard every step of the
way. Before one can build, however, one has to envision the
structure, imagine the framework, dream the dream. "For a
dreamer lives forever, and a toiler dies in a day.' =
Our nation was founded because a small band of visionaries dared
to dream of democracy.
We opened the West because courageous pioneers risked all for the
dream of a new home in a new land.
We have
We've saved thousands of lives because American scientists
dreamed of a world free from disease.
We have We've crossed the frontiers of space because Americans have
always dreamt big dreams.
The American Adventure goes to "the inner light in which freedom
lives," to that inescapable self-respect each of us finds when we
work with our hands and minds, building a life for ourselves and
our families. It's the power to do what we want with our lives
and our futures, to be free.
The Invention of America is a rare formula indeed. One part hard
work, one part fortitude, one part courage, one part compassion
and most important -- a vision and belief that each new day, each
new tomorrow can be better than the last.
The Invention of America -- a formula with no copyright. It is a
vision we can share with the world. It is an Adventure.
COLLECTOR ISSUE
THE
Popular
Méchanics
MERICAN
DDONE_1 PRNNF-2 - PRONF-3
ADVENTURE
MAY 1989
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
MAY SC
GEORGE PLIMPTON
Our Thrill Rides
DAVID HALBERSTAM
Our Automobiles
WILLIAM HOFFER
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT GOWDY
Our Great Outdoors
BOB VILA
How We're Restoring
Our Heritage
Document No. 00835855
WHITE HOUSE STAFFING MEMORANDUM
DATE: 2/17/89
ACTION/CONCURRENCE/COMMENT DUE BY: c.o.b. 2/17/89
SUBJECT: PROPOSED PRESIDENTIAL MESSAGE: FOREWORD SECTION OF
"POPULAR MECHANICS" MAGAZINE "THE AMERICAN ADVENTURE"
ISSUE / MAY 1989
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
STUDDERT
BATES
UNTERMEYER
BREEDEN
Winskn
1
CARD
d
Rogers
CICCONI
R
Boskin
R
DEMAREST
A
FITZWATER
X
GRAY
HAGIN
REMARKS:
Please provide your comments/recommendations directly to Chriss
Winston (Room 122, X 2930) by c.o.b. TODAY, February 17, 1989,
with an info copy to my office. Thank you.
RESPONSE:
11:210 2183368
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
COMMENTS:
genual comment- should he tighter and
mar subtantive reads
Holen
like a spuch.
(quist)
1
1989 FEB 17 AM U: 33
( (Grant))
February 17, 1989
9 a.m.
PROPOSED PRESIDENTIAL MESSAGE
FOREWORD SECTION OF "POPULAR MECHANICS" MAGAZINE
"THE AMERICAN ADVENTURE" ISSUE / MAY 1989
The American Adventure. Some call it the Invention of America --
the process by which we have evolved as a nation. It's a story
of human progress from the first pilgrims to reach our shores to
the astronauts who reach for the stars. It is an unfinished
story, because there is a New America in the making every day.
Our job is to manage that change. It happens in steps, sometimes
so small it's invisible to the naked eye, other times so big the
whole world can see it. And though change cannot be avoided, it
can be for the better. We are the ones -- each of us -- who must
ensure that a changing America is a better America.
In October, I watched the space shuttle land at Edwards Air Force
had!
Riso
Base. Let me tell you what it was like. We'd been waiting out
(14657)
in the sun for about an hour -- and suddenly, just barely through
wore
some scattered clouds, you could see it. And then there was the
as it sloweD From SuperSonic to Subsomic SPEED,
two quick booms from breaking the sound barrier -- two quick booms, that just
went through you. And when it landed, you could see the dust it
was sending up from the lake bed, and everyone around me erupted
in applause. When the astronauts came out, they greeted me
holding in their hands the American flag. They said they felt a
bit wobbly, but you wouldn't have known it.
The return of the shuttle -- the return of America to space --
has been enormously moving for all of us. I was overwhelmed on
the day of liftoff by the cheers and tears, by the excited
schoolchildren jumping up and down.
President Reagan said we must lead in space if we are to continue
to lead on earth. Space is where the great scientific and
Aray
commercial breakthroughs of the future will be made; space is
(X6190)
where we can achieve progress in making our country safer from
attack; space is where the medicines of the future will be made;
space is where some of our children may make their living.
It was on that day in October when I realized America will always
be an unfinished nation, reaching toward the future -- and toward
the stars. The potential is always there, drawing from the
talent and manpower the American people provide. This is what
constitutes the American edge.
But how do we keep the edge, stay competitive in the world? By
keeping the economy rolling and keeping the job-creation machine
in high gear. By keeping taxes down, encouraging capital
investment and research and development, reducing our reliance on
foreign oil, and keeping big government off the backs of small
business. By making economic opportunity a reality for all
the
Americans.
it
True participation in the American Dream requires full commitment
individual initiation and
to capitalism and especially to entrepreneurism. The health of
the nation's economy relies on the competiveness of our small
J laye and small,
businesses, and the entrepreneurs who have built American
business from the ground up. Our policies and priorities must
support them, so that the nation remains competitive.
When you get to the bottom line, after looking at the myriad of
policies and regulations and studies, you'll find the best
competitiveness policy we've got is improving education. The
next generation's education is in many ways the key to this
nation's success in the world marketplace.
We cannot tolerate mediocrity. We've got to cut the drop-out
rate, and make America a more literate nation. Proposals such as
rewarding merit schools and excellent teachers, expanding the use
opening the teaching profession
of magnet schools, and instituting "alternative certification"
toward talented people
are good ones. Creativity and a can-do approach will make all
the difference in the world. Children often imitate what they
see in us; if we don't make education a top priority, how can it
be one of theirs?
-
Our students should be encouraged to study science and math,
achievement
their present future and to
because their interest in these fields is vital to the growth of
Holensing
the nation's
our future industries. Tomorrow talented entrepreneurs are
today' strong science and math students The establishment of a
National Science Scholars Program can foster a greater commitment
to science and mathematics education. We've proposed
scholarships and opportunities for hands-on experience in federal
research laboratories for top high school students across the
country. It's good for the students, and in the long run, it's
even better for America.
Anderson
Defeate
And to keep America growing, we must cut the federal deficit. (x4630
(with
more Than
anetsaler)
This year, we hope to bring the deficit down by nearly 40
'09 1633
percent. We'll work hard with Congress to see that spending is
190
91.1
controlled and that the budget process is made more sensible.
Reducing the deficit is important to me, but it's even more
seff 72.2
important to the generations to come. Perhaps they will look
Diffare
back at us, recognizing that we had the wisdom to know that a
% 787 49.2%
time of peace and economic growth is not a time to relax, but a
time to push ahead. A time to plan for the future, to make sure
our children's lives will be even better than ours.
I call these the first steps to building a better America.
We'll build a better nation, by working hard every step of the
way. Before one can build, however, one has to envision the
structure, imagine the framework, dream the dream. "For a
dreamer lives forever, and a toiler dies in a day."
Our nation was founded because a small band of visionaries dared
to dream of democracy.
We opened the West because courageous pioneers risked all for the
dream of a new home in a new land.
We've saved thousands of lives because American scientists
dreamed of a world free from disease.
We've crossed the frontiers of space because Americans have
always dreamt big dreams.
The American Adventure goes to "the inner light in which freedom
inherent
lives," to that inescapable self-respect each of us finds when we
work with our hands and minds, building a life for ourselves and
our families. It's the power to do what we want with our lives
and our futures, to be free.
The Invention of America is a rare formula indeed. One part hard
work, one part fortitude, one part courage, one part compassion
and most important -- a vision and belief that each new day, each
new tomorrow can be better than the last.
The Invention of America -- a formula with no copyright. It is a
vision we can share with the world. It is an Adventure.
COLLECTOR ISSUE
THE
Popular
Méchanics
Л
MERICAN
PROOF 1 PRONE-2 PRNNF-3
ADVENTURE
MAY 1989
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
Our Thrill Rides
DAVID HALDFRITAM
Our Automobiles
WILLIAM NOVER
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT COWDY
Our Great Outdoors
How We re Restoring
Our Heritage
COLLECTOR ISSUE
THE
Popular
techanics
MERICAN
0000E_1 PRNNE-2 - PRONF-3
ADVENTURE
MAY 1989
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
SC MAY
Our Thrill Rides
DAVID HALDERSFAM
Our Automobiles
WILLIAM HOMER
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT GOWDY
Our Great Outdoors
BCB VILA
How We're Restoring
Our Heritage
THE WHITE HOUSE
WASHINGTON
Bates - Pop. much
O.K.
Document No. 00835855
WHITE HOUSE STAFFING MEMORANDUM
DATE: 2/17/89
ACTION/CONCURRENCE/COMMENT DUE BY: c.o.b. 2/17/89
SUBJECT: PROPOSED PRESIDENTIAL MESSAGE: FOREWORD SECTION OF
"POPULAR MECHANICS" MAGAZINE "THE AMERICAN ADVENTURE"
ISSUE / MAY 1989
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE mo comm,
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
STUDDERT
BATES
UNTERMEYER
BREEDEN
Winskn
CARD
Rogers
CICCONI
R
Boskin
DEMAREST
A
FITZWATER
GRAY
R
HAGIN
REMARKS:
Please provide your comments/recommendations directly to Chriss
Winston (Room 122, x 2930) by c.o.b. TODAY, February 17, 1989,
with an info copy to my office. Thank you.
RESPONSE: oh
Jwlue
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
1999 FEB 17 33
( (Grant) )
February 17, 1989
9 a.m.
PROPOSED PRESIDENTIAL MESSAGE
FOREWORD SECTION OF "POPULAR MECHANICS" MAGAZINE
"THE AMERICAN ADVENTURE" ISSUE / MAY 1989
The American Adventure. Some call it the Invention of America --
the process by which we have evolved as a nation. It's a story
of human progress from the first pilgrims to reach our shores to
the astronauts who reach for the stars. It is an unfinished
story, because there is a New America in the making every day.
Our job is to manage that change. It happens in steps, sometimes
SO small it's invisible to the naked eye, other times SO big the
whole world can see it. And though change cannot be avoided, it
can be for the better. We are the ones -- each of us -- who must
ensure that a changing America is a better America.
In October, I watched the space shuttle land at Edwards Air Force
Base. Let me tell you what it was like. We'd been waiting out
in the sun for about an hour -- and suddenly, just barely through
some scattered clouds, you could see it. And then there was the
boom from breaking the sound barrier -- two quick booms that just
went through you. And when it landed, you could see the dust it
was sending up from the lake bed, and everyone around me erupted
in applause. When the astronauts came out, they greeted me
holding in their hands the American flag. They said they felt a
bit wobbly, but you wouldn't have known it.
The return of the shuttle -- the return of America to space --
has been enormously moving for all of us. I was overwhelmed on
the day of liftoff by the cheers and tears, by the excited
schoolchildren jumping up and down.
President Reagan said we must lead in space if we are to continue
to lead on earth. Space is where the great scientific and
commercial breakthroughs of the future will be made; space is
where we can achieve progress in making our country safer from
attack; space is where the medicines of the future will be made;
space is where some of our children may make their living.
It was on that day in October when I realized America will always
be an unfinished nation, reaching toward the future -- and toward
the stars. The potential is always there, drawing from the
talent and manpower the American people provide. This is what
constitutes the American edge.
But how do we keep the edge, stay competitive in the world? By
keeping the economy rolling and keeping the job-creation machine
in high gear. By keeping taxes down, encouraging capital
investment and research and development, reducing our reliance on
foreign oil, and keeping big government off the backs of small
-
business. By making economic opportunity a reality for all
Americans.
True participation in the American Dream requires full commitment
to capitalism and especially to entrepreneurism. The health of
the nation's economy relies on the competiveness of our small
businesses, and the entrepreneurs who have built American
business from the ground up. Our policies and priorities must
support them, so that the nation remains competitive.
When you get to the bottom line, after looking at the myriad of
policies and regulations and studies, you'll find the best
competitiveness policy we've got is improving education. The
next generation's education is in many ways the key to this
nation's success in the world marketplace.
We cannot tolerate mediocrity. We've got to cut the drop-out
rate, and make America a more literate nation. Proposals such as
rewarding merit schools and excellent teachers, expanding the use
of magnet schools, and instituting "alternative certification"
are good ones. Creativity and a can-do approach will make all
the difference in the world. Children often imitate what they
see in us; if we don't make education a top priority, how can it
be one of theirs?
Our students should be encouraged to study science and math,
because their interest in these fields is vital to the growth of
our future industries. Tomorrow's talented entrepreneurs are
today's strong science and math students. The establishment of a
National Science Scholars Program can foster a greater commitment
to science and mathematics education. We've proposed
scholarships and opportunities for hands-on experience in federal
research laboratories for top high school students across the
country. It's good for the students, and in the long run, it's
even better for America.
And to keep America growing, we must cut the federal deficit.
This year, we hope to bring the deficit down by nearly 40
percent. We'll work hard with Congress to see that spending is
controlled and that the budget process is made more sensible.
Reducing the deficit is important to me, but it's even more
important to the generations to come. Perhaps they will look
back at us, recognizing that we had the wisdom to know that a
time of peace and economic growth is not a time to relax, but a
time to push ahead. A time to plan for the future, to make sure
our children's lives will be even better than ours.
I call these the first steps to building a better America.
We'll build a better nation, by working hard every step of the
way. Before one can build, however, one has to envision the
structure, imagine the framework, dream the dream. "For a
dreamer lives forever, and a toiler dies in a day."
Our nation was founded because a small band of visionaries dared
to dream of democracy.
We opened the West because courageous pioneers risked all for the
dream of a new home in a new land.
We've saved thousands of lives because American scientists
dreamed of a world free from disease.
We've crossed the frontiers of space because Americans have
always dreamt big dreams.
The American Adventure goes to "the inner light in which freedom
lives," to that inescapable self-respect each of us finds when we
work with our hands and minds, building a life for ourselves and
our families. It's the power to do what we want with our lives
and our futures, to be free.
The Invention of America is a rare formula indeed. One part hard
work, one part fortitude, one part courage, one part compassion
and most important -- a vision and belief that each new day, each
new tomorrow can be better than the last.
The Invention of America -- a formula with no copyright. It is a
vision we can share with the world. It is an Adventure.
COLLECTOR ISSUE
Popular
THE
échanics
DDONE_3
MERICAN
ADVENTURE
MAY 1989
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
Our Thrill Rides
DAVID HALIP PM
Our Automobiles
WILLIAM
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT GOWDY
Our Great Outdoors
BCB VILA
How We're Restoring
Our Heritage
BH, 7am,Sb
Document No. 00835855
WHITE HOUSE STAFFING MEMORANDUM
DATE: 2/17/89
ACTION/CONCURRENCE/COMMENT DUE BY: c.o.b. 2/17/89
SUBJECT: PROPOSED PRESIDENTIAL MESSAGE: FOREWORD SECTION OF
"POPULAR MECHANICS" MAGAZINE "THE AMERICAN ADVENTURE"
ISSUE / MAY 1989
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
STUDDERT
BATES
UNTERMEYER
BREEDEN
Winskn
CARD
Rogers
CICCONI
Boskin
DEMAREST
FITZWATER
GRAY
HAGIN
REMARKS:
Please provide your comments/recommendations directly to Chriss
Winston (Room 122, X 2930) by c.o.b. TODAY, February 17, 1989,
with an info copy to my office. Thank you.
RESPONSE:
OK with changes
4. G. Plane
James W. Cicconi
Thomas G. Moore
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
1989 FEB i7 All 11: 33
((Grant))
February 17, 1989
9 a.m.
PROPOSED PRESIDENTIAL MESSAGE
FOREWORD SECTION OF "POPULAR MECHANICS" MAGAZINE
"THE AMERICAN ADVENTURE" ISSUE / MAY 1989
The American Adventure. Some: call it the Invention of America --
the process by which we have evolved as a nation. It's a story
of human progress from the first pilgrims to reach our shores to
the astronauts who reach for the stars. It is an unfinished
story, because there is a New America in the making every day.
Our job is to manage that change. It happens in steps, sometimes
so small it's invisible to the naked eye, other times so big the
whole world can see it. And though change cannot be avoided, it
can be for the better. We are the ones -- each of us -- who must
ensure that a changing America is a better America.
In October, I watched the space shuttle land at Edwards Air Force
Base. Let me tell you what it was like. We'd been waiting out
in the sun for about an hour -- and suddenly, just barely through
some scattered clouds, you could see it. And then there was the
boom from breaking the sound barrier -- two quick booms that just
went through you. And when it landed, you could see the dust it
was sending up from the lake bed, and everyone around me erupted
in applause. When the astronauts came out, they greeted me
holding in their hands the American flag. They said they felt a
bit wobbly, but you wouldn't have known it.
The return of the shuttle - the return of America to space --
has been enormously moving for all of us. I was overwhelmed on
the day of liftoff by the cheers and tears, by the excited
schoolchildren jumping up and down.
President Reagan said we must lead in space if we are to continue
to lead on earth. Space is where the great scientific and
commercial breakthroughs of the future will be made; space is
where we can achieve progress in making our country safer from
attack; space is where the medicines of the future will be made;
space is where some of our children may make their living.
It was on that day in October when I realized America will always
be an unfinished nation, reaching toward the future -- and toward
the stars. The potential is always there, drawing from the
talent and manpower the American people provide. This is what
constitutes the American edge.
But how do we keep the edge, stay competitive in the world? By
keeping the economy rolling and keeping the job-creation machine
in high gear. By keeping taxes down, encouraging capital
depunds on
investment and research and development, reducing our reliance on
how their we len could do
foreign oil, and keeping big government off the backs of small
business. By making economic opportunity a reality for all
Americans.
True participation in the American Dream requires full commitment
to capitalism and especially to entrepreneurism. The health of
the nation's economy relies on the competiveness of our small
businesses, and the entrepreneurs who have built American
business from the ground up. Our policies and priorities must
support them, so that the nation remains competitive.
When you get to the bottom line, after looking at the myriad of
policies and regulations and studies, you'll find the best
competitiveness policy we've got is improving education. The
next generation's education is in many ways the key to this
nation's success in the world marketplace.
We cannot tolerate mediocrity. We've got to cut the drop-out
rate, and make America a more literate nation. Proposals such as
providy quoter choice through
rewarding merit schools and excellent teachers, expanding the use
providing
of magnet schools, and instituting "alternative certification"
are good ones. Creativity and a can-do approach will make all
the difference in the world. Children often imitate what they
see in us; if we don't make education a top priority, how can it
be one of theirs?
Our students should be encouraged to study science and math,
because their interest in these fields is vital to the growth of
our future industries. Tomorrow's talented entrepreneurs are
today's strong science and math students. The establishment of a
National Science Scholars Program can foster a greater commitment
to science and mathematics education. We've proposed
scholarships and opportunities for hands-on experience in federal
research laboratories for top high school students across the
country. It's good for the students, and in the long run, it's
even better for America.
And to keep America growing, we must cut the federal deficit.
This year, we hope to bring the deficit down by nearly 40
percent. We'll work hard with Congress to see that spending is
controlled and that the budget process is made more sensible.
Reducing the deficit is important to me, but it's even more
important to the generations to come. Perhaps they will look
back at us, recognizing that we had the wisdom to know that a
time of peace and economic growth is not a time to relax, but a
time to push ahead. A time to plan for the future, to make sure
our children's lives will be even better than ours.
I call these the first steps to building a better America.
We'll build a better nation, by working hard every step of the
way. Before one can build, however, one has to envision the
structure, imagine the framework, dream the dream. "For a
dreamer lives forever, and a toiler dies in a day."
Our nation was founded because a small band of visionaries dared
to dream of democracy.
We opened the West because courageous pioneers risked all for the
dream of a new home in a new land.
We've saved thousands of lives because American scientists
dreamed of a world free from disease.
We've crossed the frontiers of space because Americans have
always dreamt big dreams.
The American Adventure goes to "the inner light in which freedom
lives," to that inescapable self-respect each of us finds when we
work with our hands and minds, building a life for ourselves and
our families. It's the power to do what we want with our lives
and our futures, to be free.
The Invention of America is a rare formula indeed. One part hard
work, one part fortitude, one part courage, one part compassion
and most important -- a vision and belief that each new day, each
new tomorrow can be better than the last.
The Invention of America -- a formula with no copyright. It is a
vision we can share with the world. It is an Adventure.
COLLECTOR ISSUE
THE
échanics
MERICAN
PROOF DDNNE-2 PROOF-3
ADVENTURE
MAY 1989
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
Our Thrill Rides
DAVID HALDERSTAM
Our Automobiles
WILLIAM RG.
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT GOWDY
Our Great Outdoors
BCG VILA
How We're Restoring
Our Heritage
Popular
Mechanics
224 West 57th Street New York, N.Y. 10019 (212) 649-3151
Timothy H. Cole
Science/Technology/Aerospace Editor
February 07, 1989
Ms. Kristen Taylor, Director
Office of Media Relations
The White House
Old Executive Office Building
Washington, D.C. 20501
Dear Kristen:
It was a pleasure speaking to you yesterday afternoon. I think
a special forward from President Bush for our AMERICAN ADVENTURE
issue will benefit our eight million monthly readers very much.
It will also give the President an excellent opportunity to
speak directly to a significant segment of the population.
Let me give you some background: As I mentioned the other day,
President Reagan wrote the forward for POPULAR MECHANICS's
BUILDING OF AMERICA issue in 1986 (a copy is enclosed).
President Reagan also wrote for POPULAR MECHANICS on the subject
of America's future in space during his first term.
THE AMERICAN ADVENTURE--our May double issue-will take our
readers on several exciting excursions across this country.
John Updike is writing about the nation's monuments, which have
chronicled our growing design and engineering skills.
David Halberstam has prepared an excellent piece on our love
affair with motoring. George Plimpton is analyzing the technology
of roller coasters--and our fascination with thrill rides.
Curt Gowdy--host of ABC's American Sportsman--is taking us to
some of the smaller, less well-known national parks. In
Spaceport America, science fiction author Michael Crichton, tours
NASA's space launch and research facilities. Other authors
include William Hoffer on American craftsmanship, Ted Williams
on American fishing spots, Rick Mears on our favorite highways
and Bob Vila on restoring our past at places like Williamsburg.
Popular Mechanics is a Publication of Hearst Magazines, a Division of The Hearst Corporation
Page 2
February 07, 1989
We think we have assembled a formidable talent pool for
THE AMERICAN ADVENTURE, and the overarching theme of the section--
Discovering the Greatness of our Nation--had guided us in
preparing articles that will help POPULAR MECHANICS' large
readership see more, do more, and appreciate more of this
incredible country.
In writing the forward for THE AMERICAN ADVENTURE, President Bush
will be joining these fine authors, but he will also be making
a significant contribution to the compelling themes they are
writing about. It is a great opportunity for the President to
clearly state some of his hopes for this country and some of his
priorities for the future. It can serve as a platform for the
President's upcoming agenda, or as a means to rally public
support for some of the President's programs.
In short, we would like to give the President a free, unconstrained
hand in using the pages of POPULAR MECHANICS to speak to the
American People. I think the broad theme of THE AMERICAN ADVENTURE
will permit the President to be upbeat and optimistic about what
lies ahead while establishing some serious priorities, if that
is what the President desires to do.
We need the President's photo as soon as possible. It would be
great to have a picture that the White House approves of, rather
than a stock shot, and we would also like to have a color photo
of the Presidential seal.
The copy (let's say a thousand words) should be at our office
sometime during the week of February 13.
I really hope this proposal is consistent with the President's
objectives and that the timing is not too tight for you.
POPULAR MECHANICS is standing by to assist in whatever way
possible. Please call me Monday if you have any questions.
Sincerely,
POPULAR MECHANICS
Timothy H. Cole
Science/Technology/Aerospace
Editor
TC/ms
Enclosure
Page 3
February 07, 1989
P.S. You asked about the magazine's demographics: We have
1.7 million paid subscribers and newsstand buyers every month.
Independent circulation auditors tell us eight million people
read POPULAR MECHANICS monthly. Our typical reader is male,
40 years old and makes a little over $40,000 a year.
COLLECTOR ISSUE
THE
Popular
Mechanics
MERICAN
- PROPER PROOF-? PROOF-3
DVENTURE
MAY 1989
BRAUD
DISCOVERING
THE GREAT
OF OUR NA
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
Our Thrill Rides
DAVID HALBERSTAM
Our Automobiles
WILLIAM HOFFER
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
51108-00 POPULAR MECHANICS MAY 89 AMERICAN ADVENTURE
CURT GOWDY
HEARST/
Our Great Outdoors
BOB VILA
How We're Restoring
Our Heritage
FEB 08 REC'D
Popular
Mechanics
224 West 57th Street New York, N.Y. 10019 (212) 649-3151
Timothy H. Cole
Science/Technology/Aerospace Editor
February 04, 1989
Ms. Kristen Taylor, Director
Office of Media Relations
The White House
Old Executive Office Building
Washington D.C. 20501
Dear Kristen:
It was a pleasure speaking to you yesterday afternoon. I think
a special forward from President Bush for our AMERICAN ADVENTURE
issue will benefit our eight million monthly readers very much.
It will also give the President an excellent opportunity to
speak directly to a significant segment of the population.
Let me give you some background: As I mentioned the other day,
President Reagan wrote the forward for POPULAR MECHANICS's
BUILDING OF AMERICAN issue in 1986 (a copy is enclosed).
President Reagan also wrote for POPULAR MECHANICS on the subject
of America's future in space during his first term.
THE AMERICAN ADVENTURE-- our May double issue-will take our
readers on several exciting excursions across this country.
John Updike is writing about the nation's monuments, which have
chronicled our growing design and engineering skills.
David Halberstam has prepared an excellent piece on our love
affair with motoring. George Plimpton is analyzing the technology
of roller coasters--and our fascination with thrill rides.
Curt Gowdy--host of ABC's American Sportsman--is taking us to
some of the smaller, less well-known national parks. In
Spaceport America, science fiction author Michael Crichton, tours
NASA's space launch and research facilities. Other authors
include William Hoffer on American craftsmanship, Ted Williams
on American fishing spots, Rick Mears on our favorite highways
and Bob Vila on restoring our past at places like Williamsburg.
Popular Mechanics is a Publication of Hearst Magazines, a Division of The Hearst Corporation
Page 2
February 04, 1989
We think we have assembled a formidable talent pool for
THE AMERICAN ADVENTURE, and the overarching theme of the section--
Discovering the Greatness of our Nation--had guided us in
preparing articles that will help POPULAR MECHANICS' large
readership see more, do more, and appreciate more of this
incredible country.
In writing the forward for THE AMERICAN ADVENTURE, President Bush
will be joining these fine authors, but he will also be making
a significant contribution to the compelling themes they are
writing about. It is a great opportunity for the President to
clearly state some of his hopes for this country and some of his
priorities for the future. It can serve as a platform for the
President's upcoming agenda, or as a means to rally public
support for some of the President's programs.
In short, we would like to give the President a free, unconstrained
hand in using the pages of POUPLAR MECHANICS to speak to the
American People. I think the broad theme of THE AMERICAN ADVENTURE
will permit the president to be upbeat and optimistic about what
lies ahead while establishing some serious priorities, if that
is what the President desires to do.
We need the President's photo as soon as possible. It would be
great to have a picture that the White House approves of, rather
than a stock shot, and we would also like to have a color photo
of the Presidential seal.
The copy (let's say a thousand words) should be at our office
sometime during the week of February 13.
I really hope this proposal is consistent with the President's
objectives and that the timing is not too tight for you.
POPULAR MECHANICS is standing by to assist in whatever way
possible. Please call me Monday if you have any questions.
Sincerely,
POPULAR MECHANICS
Timothy H. Cole
Science/Technology/Aerospace
Editor
TC/ms
Enclosure
Page 3
February 04, 1989
P.S. You asked about the magazine's demographics: We have
1.7 million paid subscribers and newsstand buyers every month.
Independent circulation auditors tell us eight million people
read POPULAR MECHANICS monthly. Our typical reader is male,
40 years old and makes a little over $40,000 a year.
2/8
THE WHITE HOUSE
WASHINGTON
TO:
Chriss W.
FROM: OFFICE OF MEDIA RELATIONS
Kristin T. KCT
SUBJ: Project recommendation with Popular
Mechanics
Popular Mechanics wants the President to
write a special forward for their special
"American Adventure" edition which will reach
their 8 million readers (paid circulation is
about 1.7 million).
I recommend we proceed; it's good, broad-based
coverage, with a forward-looking topic
(America!)
Could one of our writers draft, and my shop
could work w/ WH photo office to provide some
top-notch photos of GB?
What's the next step? Their deadline is the week
of Feb. 13; we're talking 1,000 words. (Reagan
has done this before)
We can go adead but
we u have to really sush,
may Kate con deaft
CW
FEB 08 REC'D
Popular
Méchanics
224 West 57 Street
New York, N.Y. 10019
Timothy H. Cole
Science/Technology/Aerospace Editor
2/7/89
(212) 649-3151
Dear Kristen:
Turns out this material was
sent to you by regular mail.
So rather than face any more
delays, I'm re-sending it by
Fedex, so you should receive
it--barring further complications
--Wed. February 8. I mention a
deadline of sometime the week of
Feb. 13 in my letter to you.
Let's just call that sort of
flexible and if the copy spills
into the next week it won't
kill us.
Priority: A high-quality photo
of the president that you
like. I have a color chrome of
the presidential seal.
Best,
Tim Cole
Popular Mechanics is a publication of Hearst Magazines, a division of The Hearst Corporation
OFFICE OF THE PRESIDENT-ELECT
M.K. fill
WASHINGTON, D.C. 20270
December 6, 1988
Dear Mr. Oldham:
Many thanks for your letter of November 29. We appreciate
your kind invitation for the President-elect to write an article
for the "American Adventure" issue of Popular Mechanics. The
theme is very appealing, and we will keep your request in mind as
we make plans for the months ahead.
Best wishes.
Sincerely,
John Governor John Hununu H. Sununu
Mr. Joe Oldham
Editor-in-Chief
Popular Mechanics
224 West 57th Street
New York, NY 10019
CC: Dave Demarest
Popular
Méchanics Penerat 224 WEST 57TH STREET, will NEW YORK, 0116
Joe Oldham
212 649-3098
Editor-in-Chief
Response
November 29, 1988
told for the are later
it
Mr. John Sununu
Governor
1825 Connecticut Avenue, N.W.
Washington, D.C. 20270
D :DEC -
Dear Mr. Sununu:
I realize that this is an extremely busy time
for you and the entire transition team, and of
course, for President-elect Bush.
However, I would like to call your attention to
the attached letter which I recently sent to
Mr. Bush. As you can see, I am asking Mr. Bush
to write an open letter to our eight million
readers, in essence, urging them to enjoy the wonders
that make America great.
I have enclosed the cover of the special section
we will publish in May that will, hopefully, contain
President Bush's letter.
President Reagan twice graced our pages with his
writings during his administration. I hope we can
continue our excellent relationship with The White House
during President Bush's tenure.
Thank you for your consideration. I would be happy to
meet with you personally, at your convenience, to provide
further details about "The American Adventure" special section.
Sincerely,
John Joe Oldham
A PUBLICATION OF HEARST MAGAZINES, A DIVISION OF THE HEARST CORPORATION
Popular
Méchanics
224 WEST 57TH STREET, NEW YORK, NY 10019
Joe Oldham
212 649-3098
Editor-in-Chief
November 14, 1988
The Honorable George H. W. Bush
Office of the Vice President
The White House
Washington, D.C. 20501
Dear Mr. Bush:
Congratulations on your election day triumph. Obviously your
simple themes of continued peace and a more reliable prosperity
managed to drown out the usual campaign cacophony. You clearly
struck the right chord with a majority of Americans. And for that
I'm personally grateful. I was a Bush supporter way back during
the early primaries of 1980.
You're no doubt getting a lot of requests for interviews at' the
moment, but I'd like to propose a forum for you that would result
in an important and long-lasting connection with eight million
people in the American heartland, a chance to deliver a personal
statement that could possibly be a major step in forging the unity
that you spoke about on election night. I'd like you to write an
article for Popular Mechanics, following the tradition set by
President Reagan, who has written for PM on two occasions in the
last eight years.
By way of background: In July 1986 Popular Mechanics produced a
special issue called The Building of America (enclosed). James
Michener wrote about our diverse geographical character. Tom
Wolfe covered our spirit of inventiveness. William F. Buckley,
Jr., and his son, Christopher, scanned the horizon for new
maritime developments. Other authors like John Naisbitt,
Richard Reeves, Eric Sevareid, Isaac Asimov and William Hoffer
described critical advances in American nationhood.
A PUBLICATION OF HEARST MAGAZINES. A DIVISION OF THE HEARST CORPORATION
Mr. Bush
Page Two
President Reagan wrote a brief introduction to this editorial
spectacular that set the tone for a unique event in the life
of Popular Mechanics-- an American institution in itself --
while communicating key themes of Mr. Reagan's agenda. President
Reagan's 1500-word essay made a connection with our eight million
monthly readers. It was a simple, direct pronouncement that
served to do what only President Reagan can do SO well: Rally
the people.
We're following The Building of America with a special May 1989
issue called The American Adventure. A proof of our section
cover is enclosed. John Updike will be writing a piece called
Sacred Places, the story of our nation's monuments. Ted Williams
will be writing on the subject of American fishing. Michael
Crichton will be taking our readers to NASA's spaceports. David
Halberstam, Rick Mears, Curt Gowdy and William Hoffer will contribute
stories on America's automotive culture, great American roadways,
America's bountiful parklands, American craftsmanship.
We would be greatly honored if we could publish a brief keynote
address under your by-line that, like the essay furnished by
President Reagan in The Building of America, establishes your
vision of American greatness. It can be an open letter to the
country that gives us your concept of all the fine things
America has to offer--things you think Americans should see
and appreciate.
We hope you will be able to join us in this endeavor. Popular
Mechanics had the pleasure a couple of years back of presenting
you with a painting of your World War II TBM on the occasion of
its unveiling at the Air and Space Museum. We hope we can build
on the relationship established back then to create an important
and meaningful message to America.
Our deadline is mid-January, 1989. The piece will arrive at our
readers' homes around the middle of April.
All best wishes,
Seal
2/8
THE WHITE HOUSE
WASHINGTON
TO:
Chriss W.
FROM: OFFICE OF MEDIA RELATIONS
Kristin T. KCT
SUBJ: Project recommendation with Popular
Mechanics
Popular Mechanics wants the President to
write a special forward for their special
"American Adventure" edition which will reach
their 8 million readers (paid circulation is
about 1.7 million).
I recommend we proceed; it's good, broad-based
coverage, with a forward-looking topic
(America!)
Could one of our writers draft, and my shop
could work w/ WH photo office to provide some
top-notch photos of GB?
What's the next step? Their deadline is the week
of Feb. 13; we're talking 1,000 words. (Reagan
has done this before)
we can go adead but
we'll have to really push,
may Kate con deaft
CW
Popular
Mechanics
224 West 57th Street New York, N.Y. 10019 . (212) 649-3151
Timothy H. Cole
Science/Technology/Aerospace Editor
February 07, 1989
Ms. Kristen Taylor, Director
Office of Media Relations
The White House
Old Executive Office Building
Washington, D.C. 20501
Dear Kristen:
It was a pleasure speaking to you yesterday afternoon. I think
a special forward from President Bush for our AMERICAN ADVENTURE
issue will benefit our eight million monthly readers very much.
It will also give the President an excellent opportunity to
speak directly to a significant segment of the population.
Let me give you some background: As I mentioned the other day,
President Reagan wrote the forward for POPULAR MECHANICS's
BUILDING OF AMERICA issue in 1986 (a copy is enclosed).
President Reagan also wrote for POPULAR MECHANICS on the subject
of America's future in space during his first term.
THE AMERICAN ADVENTURE--our May double issue--will take our
readers on several exciting excursions across this country.
John Updike is writing about the nation's monuments, which have
chronicled our growing design and engineering skills.
David Halberstam has prepared an excellent piece on our love
affair with motoring. George Plimpton is analyzing the technology
of roller coasters--and our fascination with thrill rides.
Curt Gowdy--host of ABC's American Sportsman--is taking us to
some of the smaller, less well-known national parks In
Spaceport America, science fiction author Michael Crichton, tours
NASA's space launch and research facilities. Other authors
include William Hoffer on American craftsmanship, Ted Williams
on American fishing spots, Rick Mears on our favorite highways
and Bob Vila on restoring our past at places like Williamsburg.
Popular Mechanics is a Publication of Hearst Magazines, a Division of The Hearst Corporation
Page 2
February 07, 1989
We think we have assembled a formidable talent pool for
THE AMERICAN ADVENTURE, and the overarching theme of the section--
Discovering the Greatness of our Nation--had guided us in
preparing articles that will help POPULAR MECHANICS' large
readership see more, do more, and appreciate more of this
incredible country.
In writing the forward for THE AMERICAN ADVENTURE, President Bush
will be joining these fine authors, but he will also be making
a significant contribution to the compelling themes they are
writing about. It is a great opportunity for the President to
clearly state some of his hopes for this country and some of his
priorities for the future. It can serve as a platform for the
President's upcoming agenda, or as a means to rally public
support for some of the President's programs.
In short, we would like to give the President a free, unconstrained
hand in using the pages of POPULAR MECHANICS to speak to the
American People. I think the broad theme of THE AMERICAN ADVENTURE
will permit the President to be upbeat and optimistic about what
lies ahead while establishing some serious priorities, if that
is what the President desires to do.
We need the President's photo as soon as possible. It would be
great to have a picture that the White House approves of, rather
than a stock shot, and we would also like to have a color photo
of the Presidential seal.
The copy (let's say a thousand words) should be at our office
sometime during the week of February 13.
I really hope this proposal is consistent with the President's
objectives and that the timing is not too tight for you.
POPULAR MECHANICS is standing by to assist in whatever way
possible. Please call me Monday if you have any questions.
Sincerely,
POPULAR MECHANICS
Timothy H. Cole
Science/Technology/Aerospace
Editor
TC/ms
Enclosure
Page 3
February 07, 1989
P.S. You asked about the magazine's demographics: We have
1.7 million paid subscribers and newsstand buyers every month.
Independent circulation auditors tell us eight million people
read POPULAR MECHANICS monthly. Our typical reader is male,
40 years old and makes a little over $40,000 a year.
COLLECTOR ISSUE
THE
Popular
Mechanics
MERICAN
DVENTURE
MAY 1989
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE:
Our Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
Our Thrill Rides
DAVID HALBERSTAM
Our Automobiles
WILLIAM HOFFER
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT GOWDY
Our Great Outdoors
BOB VILA
How We're Restoring
Our Heritage
COLLECTOR ISSUE
THE
Popular
Mechanics
MERICAN
PROOF-1 PROOF-2 PROOF-3
DVENTURE
MAY 1989
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE
ur Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
ur Thrill Rides
DAVID HALBERSTAM
ur Automobiles
WILLIAM HOFFER
ur Craftsmanship
RICK MEARS
ur Highways
TED WILLIAMS
51108-00 HEARST/ HEARST/POPULAR POPULAR MECHANICS MAY 89 AMERICAN ADVENTURE COVER
ur Fishing Spots
CURT GOWDY
Our Great Outdoors
BOB VILA
How We're Restoring
ur Heritage
EXECUTIVE OFFICE OF THE PRESIDENT
THE STATE
OFFICE OF ADMINISTRATION
Washington, D.C. 20503
TO:
Tim COLE - Popular Mechanics
LOCATION:
FAX NUMBER:
212/586-5562
FROM:
MARY KATE GRANT
ROOM NUMBER:
121 EDB
PHONE EXT:
2930 or 7193
PLEASE DELIVER AS SOON AS POSSIBLE-
TRANSMISSION REPORT
THIS DOCUMENT (REDUCED SAMPLE ABOVE)
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3'01"
6
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XEROX TELECOPIER 7020
EXECUTIVE OFFICE OF THE PRESIDENT
THE OFFICE UNITED STATES UNITED OFFICE OF
OFFICE OF ADMINISTRATION
Washington, D.C. 20503
TO:
Tim COLE ( Popular Mechanics
LOCATION:
FAX NUMBER: 212/586-5562
FROM: MARY KATE GRANT
ROOM NUMBER:
121 EDB
PHONE EXT:
2930 or 7193
PLEASE DELIVER AS SOON AS POSSIBLE.
1
ARTICLE FOR "POPULAR MECHANICS" MAGAZINE
BY PRESIDENT BUSH
"THE AMERICAN ADVENTURE" ISSUE / MAY 1989
The American Adventure. Some call it the Invention of America --
the process by which we have evolved as a nation. It is a story
of human progress from the first pilgrims who reached our shores
to the astronauts who are reaching for the stars. It is an
unfinished story, because there is a New America in the making
every day. Our job is to manage the change. It happens in
steps, sometimes so small it's invisible to the naked eye, other
times SO big the whole world can see it. And though change
cannot be avoided, it can be for the better. We are the ones --
each of us -- who must ensure that a changing America is a better
America.
In October, I watched the space shuttle land at Edwards Air Force
Base. We had been waiting out in the sun for about an hour --
and suddenly, just barely through some scattered clouds, you
could see it. There were two quick booms as it slowed from
supersonic to subsonic speed. When it landed, you could see the
dust it sent up from the lake bed. Everyone around me erupted in
applause. When the astronauts came out, they greeted me holding
in their hands the American flag. They said they felt a bit
wobbly, but you wouldn't have known it.
2
The return of the shuttle -- the return of America to space --
has been enormously moving for all of us. I was overwhelmed on
the day of liftoff by the cheers and tears, by the excited
schoolchildren jumping up and down.
President Reagan said we must lead in space if we are to continue
to lead on earth. Space is where great scientific and commercial
breakthroughs of the future will be made. Space is where we can
achieve progress in making our country safer from ballistic
missile attack. Space is also where medicines of the future will
be made, and where some of our children may make their living.
It was on that day in October when I realized America will always
be an unfinished nation, reaching toward the future and toward
the stars. The potential is always there, drawing from the
talent and manpower the American people provide. This is what
constitutes the American edge.
But how do we keep the edge and stay competitive in the world?
We keep it by keeping the economy rolling and keeping the
job-creation machine in high gear; by keeping taxes down,
encouraging capital investment and research and development,
keeping big government off the backs of small business; and by
making economic opportunity a reality for all Americans.
True participation in the American Dream requires a full
commitment to individual initiative and, especially, to
3
entrepreneurship. The health of the nation's economy relies on
the competiveness of our businesses, large and small, and on the
entrepreneurs who have built American business from the ground
up. Our policies and priorities must support them, so that the
nation remains competitive.
But, when you get to the bottom line, after looking at the myriad
of policies and regulations and studies, you'll find the best
competitiveness policy we've got is improving education. The
next generation's education is, in many ways, the key to this
nation's success in the world marketplace.
As I have said, I want to be the education President. I have
proposed a series of education initiatives as a strategy for
investing in people. This is a key part of our building a better
America. We cannot tolerate mediocrity. We've got to cut the
drop-out rate, and make America a more literate nation.
Initiatives such as rewarding merit schools and excellent
teachers, providing greater choice through the use of magnet
schools, and instituting "alternative certification" are good
ones. Creativity and a can-do approach will make all the
difference in the world. Children often imitate what they see in
us. If we don't make education a top priority, how can it be one
of theirs?
Our students should be encouraged to study science and math,
because their achievement in these fields is vital to their
4
personal future and to the growth of many of the nation's future
industries. Among today's strong science and math students are
tomorrow's talented entrepreneurs. The establishment of a
National Science Scholars Program can foster a greater commitment
to science and mathematics education. We've proposed
scholarships and opportunities for hands-on experience in federal
research laboratories for top high school students across the
country. It's good for the students, and in the long run, it's
even better for America.
To keep America growing, we must cut the federal deficit. This
year, we can bring the deficit down by more than 40 percent. My
Adminitration will work hard with Congress to see that spending
is controlled and that the budget process is made more sensible.
Reducing the deficit is important to me, but it's even more
important to the generations to come. Perhaps they will look
back at us, recognizing that we had the wisdom to know that a
time of peace and economic growth is not a time to relax, but a
time to push ahead. It is time to plan for the future, to ensure
that our children's lives will be even better than ours.
I call these the first steps to building a better America.
We'll build a better nation, by working hard every step of the
way. Before one can build, however, one has to envision the
structure, imagine the framework, and dream the dream. "For a
dreamer lives forever, and a toiler dies in a day."
5
Our nation was founded because a small band of visionaries dared
to dream of democracy. We opened the West because courageous
pioneers risked everything for the dream of a new home in a new
land. Thousands of lives have been saved because American
scientists haved dreamed of a world free from disease and we have
crossed the frontiers of space because Americans have always
dreamt big dreams.
The American Adventure goes to "the inner light in which freedom
lives," to that inherent self-respect each of us finds when we
work with our hands and minds, building a life for ourselves and
our families. It's the power to do what we want with our lives
and our futures. It's the power to be free.
The Invention of America is a rare formula. It is one part hard
work, one part fortitude, one part courage, and one part
compassion. But most important, it is a vision and belief that
each new day, each new tomorrow can be better than the last.
The Invention of America is a formula with no copyright. It is a
vision we can share with the world. It is the American Adventure
in which we can take pride.
Popular
Mechanics
224 West 57th Street . New York, N.Y. 10019 (212) 649-3151
Timothy H. Cole
Science/Technology/Aerospace Editor
April 3, 1989
Ms. Mary Kate Grant
Senior Writer
Office of Media Relations
The White House
Washington, D.C. 20500
Dear Mary Kate:
At last
Here's the May issue of Popular Mechanics
that you worked so hard on.
I hope you and your colleagues in the
office of media relations enjoy it.
Keep in touch,
Timothy H. Cole
Popular Mechanics is a Publication of Hearst Magazines, a Division of The Hearst Corporation
THE white HOUSE
washington
Joe Oldham
editor in chief
Popular much
presentation of
Avenger torpedo bomber
painting of President's
3 years ago.
autographed? ?
212/649-2000
Tim Cole
Popular Mechanics
224 W. 57th St.
NYC 10019
THE WASHINGTON POST
4/10
Magazines/
The Magazine Reader
Armenia's
Mechanic
RESTORING THE
Devastation
GREAT STEAM
TRAINS
Rebutiting
Ore
Officient
Revisited
By Charles Trueheart
Washington Post Staff Writer
More than 15 years ago Michael Arlen
made his mournful pilgrimage to the land of his
ancestors, Armenia, and wrote of the experi-
ence in the fine book "Passage to Ararat." Now
the great earthquake that leveled Leninakan
and left as many as 100,000 Armenians dead
has compelled a return trip. It also occasions a
reappearance of the Arlen byline, once preva-
takes deep pleasure in giving Spy magazine a
hairs coming through 20 years ago, and some
lent in The New Yorker's television coverage
taste of its own bilious fun. David Blum (a past
of them still think the movie stinks.
and absent there of late, this time in The
Spy contributor) confronts E. Graydon Carter,
This is another good issue of an always
Nation (April 24).
founder of the satirical New York monthly,
inventive magazine: pleasing to the eye, un-
Arlen's "Armenian Journal" is not the shock-
with some little white lies he's told on his
ashamed of its enthusiasms, crammed with
ing spectacle of devastation and death it has
resumes, explains why some otherwise obvi-
unexpectedly interesting things to read. In a
every right to be. Arlen writes in dry and
ous targets are exempt from Spy's lance (Jann
profile by Cyndi Stivers, Sean Young tries to
ironic tones, recording the random encounters
Wenner, the Century Club) and why others are
shake loose from the bad vibes surrounding
and observations of a tourist in a dusty hell:
attacked with particular frenzy and unusual
her on-the-set reputation and her bizarre rela-
People living in freight cars on a forgotten
frequency (Amanda [Binky] Urban, Eric Brein-
tionship with James Woods. And Thomas
siding. A French doctor reporting that after
del), and performs a day's worth of Spy-style
Schatz celebrates 1939, purportedly the year
the quake, medical equipment was so scarce
surveillance of Carter going about his business
of filmdom's greatest masterpieces.
that surgeons were amputating limbs with
("We found a man unafraid to clean his nasal
Life thinks SO too, anyway, with a monster
carpentry saws. Arlen's fellow traveler, an
passages on the subway
").
special issue (Spring) on Hollywood 1939-
American faucet salesman, getting nowhere
The whole piece is set up in the Spy mode,
1989. Like Premiere's feature, this one is full
with his genial hosts, who would prefer a
with charts, little head shots, sidebars, anno-
of black-and-white studio stills and movie post-
bottling plant. And a construction idiocy that
tated documents and other fine-print clutter.
ers, plus some odd, stagy portraits of stars
created the "mille-feuille effect," named for the
Carter won't be amused; he even wrote a
from then and now-Glenn Close and Don
many-layered French pastry, when all the
sarcastic letter to New York Editor Edward
Ameche, William Hurt and Olivia de Havilland,
floors of a high-rise building can collapse at
Kosner about Blum's spying-in-progress, duly
Kevin Costner and Joel McCrea.
once into a stack of concrete platforms layered
with a jam of human bodies.
reprinted here. But everyone else should be
Machine Dreams
And this scene, in which a teacher stands in
able to find in Blum's loving attention to the
a circle of young children, shock victims of the
Spy Zeitgeist a trace of pure homage.
Magazine editors, writes Joe Oldham, editor
earthquake:
of Popular Mechanics, "dream about having
Flashbacks
"The children have begun to jump up and
the top writers all working with us at the same
down, stamping their feet. 'Make it louder, I
"Easy Rider" has an unholy but irresistible
time in the same issue of our magazine." In a
can't hear you,' says Dr. Alexeyev. The feet
appeal, even now, and apparently even one
special May section called "The American
jump up and down. 'Make the sound of fear,'
generation removed. It has inspired writers
Adventure,' Oldham sees his dream come
says Dr. Alexeyev. Now, from the jumping
true
Trey Ellis and Jack Barth to cadge an assign-
children comes an eerie moaning sound.
ment from Premiere (April) to follow in the
The lead writer? George Bush. "We are the
'That's right,' says Dr. Alexeyev. 'It's begin-
motorcycle tracks of the crazed 1969 road trip
ones-each of us-who must ensure that a
ning, isn't it? But make it louder. I want to
changing America is a better America
that made cult figures out of Peter Fonda,
hear how terrible it is.' The moaning of the
Dennis Hopper and Jack Nicholson.
As for texts not subsidized from the public
children grows louder, higher, like some
Ellis and Barth-posing as "Captain Ameri-
till, John Updike surveys the great monuments
strange wind. 'Now, touch hands together,'
says Dr. Alexeyev. 'Eyes closed.' Hands touch.
ca" and "Billy," and unauthentically driving a
of the land and George Plimpton and Michael
Cadillac Eldorado-follow the movie's route,
Crichton describe the way they find their
The moaning dies down. The feet stop jump-
thrills-Plimpton on roller coasters, and Crich-
ing. The children stand quietly in a circle, arms
from the runway coke deal at LAX to the
house of ill repute in Louisiana to the redneck
ton prowling NASA's spaceports. Indianapolis
raised. 'Like birds we are at rest,' says Dr.
500 racer Rick Mears selects his favorite U.S.
Alexeyev. 'We are alive.'
gunfire on a Deep South blacktop. America is a
road tours and David Halberstam, in the most
different place, they find. The old jail cell
touching and thoughtful of the pieces assem-
Taking the Spy Road
where Nicholson was locked up is now an art
bled here, remembers the automobiles of his
gallery. Former extras and other townspeople
New York magazine this week (April 17)
youth and the rituals that have surrounded
along the way remember the Hollywood long-
driving ever since.
DD, CW,
In case you haven't seen
ket
THE WHITE HOUSE
WASHINGTON
April 6, 1989
MEMORANDUM FOR THE PRESIDENT
THROUGH: DAVID DEMAREST
ASSISTANT TO THE PRESIDENT
FOR COMMUNICATIONS
FROM: MARY KATE GRANT MKg
SENIOR WRITER, PUBLIC AFFAIRS
SUBJECT: Popular Mechanics article
Attached please find this month's
issue of Popular Mechanics magazine,
with an article by you on page 22.
I hope you enjoy it.
You may also be interested in
three other articles by friends of yours:
one on American fishing holes by Ted
Williams, another on our national parks
by Curt Gowdy, and the third on roller
coasters by George Plimpton. I've
marked the pages with paper clips.
Thank you.
THE PRESIDENT HAS SEEN
1939 APR
THE WHITE HOUSE
WASHINGTON
edd
April 6, 1989
with
MEMORANDUM FOR THE PRESIDENT PA
THROUGH: DAVID DEMAREST
ASSISTANT TO THE PRESIDENT
FOR COMMUNICATIONS
FROM: MARY KATE GRANT MKg
SENIOR WRITER, PUBLIC AFFAIRS
SUBJECT: Popular Mechanics article
Attached please find this month's
issue of Popular Mechanics magazine,
with an article by you on page 22.
I hope you enjoy it.
You may also be interested in
three other articles by friends of yours:
one on American fishing holes by Ted
Williams, another on our national parks
by Curt Gowdy, and the third on roller
coasters by George Plimpton. I've
marked the pages with paper clips.
Thank you.
THE white HOUSE
washington
28th photo
copy by 3/3
Can Cole come by
to pick up photo
"And a special
message from
President GB"
FAX: 212/586-5562
Brusk
100 rvsic
you. OOO PAICE $
MAY 1989
$1.95
SPECIAL
DOUBLE
THE
ISSUE
MERICAN
Mechanic
ENTURE
RESTORING THE
THE DISCOVERING GREATNESS
318
OF OUR NATION
GREAT STEAM
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
RICK MEARS
Our Spaceports
Our Highways
TRAINS
TED WILLIAMS
Our Fishing Spots
Our Automobiles
DAVID HALBERSTAM
CURT GOWDY
How They're Rebuilding The
WILLIAM HOFFER
Our Great Outdoors
BOB VILA
Legendary Locomotives
Our Craftsmanship
I
Of The Past
PRESIDENT GEORGE BUSH
AND A SPECIAL MESSAGE FROM
How Heritage Restoring
Places Where You
Can Still|Ride
The Oldtime
Railroads
STATE
KEEP
OFF
KEEP
OFF
CAR CARE GUIDE
RENEW YOUR CAR
BUMPER -TO-BUMPER
Plus, Upgrade Your Car's
Engine, Suspension,
Appearance
03
0
"754744"1
SPECIAL SECTION
THE
Popular
Méchamics
MERICAN
DVENTURE
MAY 1989
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
Our Thrill Rides
DAVID HALBERSTAM
Our Automobiles
WILLIAM HOFFER
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT GOWDY
Our Great Outdoors
BOB VILA
-
How We're Restoring
Our Heritage
PLUS, A SPECIAL MESSAGE FROM
PRESIDENT GEORGE BUSH
ZIEMIEN/KI
RFD CYAN BI ACK
234
*******
Seal
J
A
The American
Adventure
THE WHITE HOUSE
WASHINGTON
M
m. K.
note change
by Scowcroft
for final
aroft
w
nothing from GB yet
Document No. 00835855
0983
WHITE HOUSE STAFFING MEMORANDUM
DATE: 2/17/89
ACTION/CONCURRENCE/COMMENT DUE BY: c.o.b. 2/17/89
SUBJECT: PROPOSED PRESIDENTIAL MESSAGE: FOREWORD SECTION OF
"POPULAR MECHANICS" MAGAZINE "THE AMERICAN ADVENTURE"
ISSUE / MAY 1989
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
STUDDERT
BATES
UNTERMEYER
BREEDEN
Winskn
CARD
Rogers
CICCONI
R
Boskin
P
DEMAREST
A
FITZWATER
GRAY
R
HAGIN
REMARKS:
Please provide your comments/recommendations directly to Chriss
Winston (Room 122, x 2930) by c.o.b. TODAY, February 17, 1989,
with an info copy to my office. Thank you.
RESPONSE:
TO: Chriss Winston
February 17, 1989
SO
NSC concurs, with the correction indicated on page 2.
Brent RSatem for Scowcroft
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
1969 FEB i7 MI II: 33
( (Grant))
February 17, 1989
9 a.m.
PROPOSED PRESIDENTIAL MESSAGE
FOREWORD SECTION OF "POPULAR MECHANICS" MAGAZINE
"THE AMERICAN ADVENTURE" ISSUE / MAY 1989
The American Adventure. Some call it the Invention of America --
the process by which we have evolved as a nation. It's a story
of human progress from the first pilgrims to reach our shores to
the astronauts who reach for the stars. It is an unfinished
story, because there is a New America in the making every day.
Our job is to manage that change. It happens in steps, sometimes
so small it's invisible to the naked eye, other times so big the
whole world can see it. And though change cannot be avoided, it
can be for the better. We are the ones -- each of us -- who must
ensure that a changing America is a better America.
In October, I watched the space shuttle land at Edwards Air Force
Base. Let me tell you what it was like. We'd been waiting out
in the sun for about an hour -- and suddenly, just barely through
some scattered clouds, you could see it. And then there was the
boom from breaking the sound barrier -- two quick booms that just
went through you. And when it landed, you could see the dust it
was sending up from the lake bed, and everyone around me erupted
2
in applause. When the astronauts came out, they greeted me
holding in their hands the American flag. They said they felt a
bit wobbly, but you wouldn't have known it.
The return of the shuttle -- the return of America to space --
has been enormously moving for all of us. I was overwhelmed on
the day of liftoff by the cheers and tears, by the excited
schoolchildren jumping up and down.
President Reagan said we must lead in space if we are to continue
to lead on earth. Space is where the great scientific and
commercial breakthroughs of the future will be made; space is
ballistic missile
where we can achieve progress in making our country safer from
attack; space is where the medicines of the future will be made;
space is where some of our children may make their living.
It was on that day in October when I realized America will always
be an unfinished nation, reaching toward the future -- and toward
the stars. The potential is always there, drawing from the
talent and manpower the American people provide. This is what
constitutes the American edge.
But how do we keep the edge, stay competitive in the world? By
keeping the economy rolling and keeping the job-creation machine
in high gear. By keeping taxes down, encouraging capital
investment and research and development, reducing our reliance on
foreign oil, and keeping big government off the backs of small
- 3
business. By making economic opportunity a reality for all
Americans.
True participation in the American Dream requires full commitment
to capitalism and especially to entrepreneurism. The health of
the nation's economy relies on the competiveness of our small
businesses, and the entrepreneurs who have built American
business from the ground up. Our policies and priorities must
support them, so that the nation remains competitive.
When you get to the bottom line, after looking at the myriad of
policies and regulations and studies, you'll find the best
competitiveness policy we've got is improving education. The
next generation's education is in many ways the key to this
nation's success in the world marketplace.
We cannot tolerate mediocrity. We've got to cut the drop-out
rate, and make America a more literate nation. Proposals such as
rewarding merit schools and excellent teachers, expanding the use
of magnet schools, and instituting "alternative certification"
are good ones. Creativity and a can-do approach will make all
the difference in the world. Children often imitate what they
see in us; if we don't make education a top priority, how can it
be one of theirs?
Our students should be encouraged to study science and math,
because their interest in these fields is vital to the growth of
4
our future industries. Tomorrow's talented entrepreneurs are
today's strong science and math students. The establishment of a
National Science Scholars Program can foster a greater commitment
to science and mathematics education. We've proposed
scholarships and opportunities for hands-on experience in federal
research laboratories for top high school students across the
country. It's good for the students, and in the long run, it's
even better for America.
And to keep America growing, we must cut the federal deficit.
This year, we hope to bring the deficit down by nearly 40
percent. We'll work hard with Congress to see that spending is
controlled and that the budget process is made more sensible.
Reducing the deficit is important to me, but it's even more
important to the generations to come. Perhaps they will look
back at us, recognizing that we had the wisdom to know that a
time of peace and economic growth is not a time to relax, but a
time to push ahead. A time to plan for the future, to make sure
our children's lives will be even better than ours.
I call these the first steps to building a better America.
We'll build a better nation, by working hard every step of the
way. Before one can build, however, one has to envision the
structure, imagine the framework, dream the dream. "For a
dreamer lives forever, and a toiler dies in a day. "
5
Our nation was founded because a small band of visionaries dared
to dream of democracy.
We opened the West because courageous pioneers risked all for the
dream of a new home in a new land.
We've saved thousands of lives because American scientists
dreamed of a world free from disease.
We've crossed the frontiers of space because Americans have
always dreamt big dreams.
The American Adventure goes to "the inner light in which freedom
lives," to that inescapable self-respect each of us finds when we
work with our hands and minds, building a life for ourselves and
our families. It's the power to do what we want with our lives
and our futures, to be free.
The Invention of America is a rare formula indeed. One part hard
work, one part fortitude, one part courage, one part compassion
and most important -- a vision and belief that each new day, each
new tomorrow can be better than the last.
The Invention of America -- a formula with no copyright. It is a
vision we can share with the world. It is an Adventure.
COLLECTOR ISSUE
THE
Popular
Méchanics
MERICAN
PRNNF-1 PRNNF-2 PRONF-3
ADVENTURE
MAY 1989
COVER
DISCOVERING
THE GREATNESS
OF OUR NATION
JOHN UPDIKE
Our Monuments
MICHAEL CRICHTON
Our Spaceports
GEORGE PLIMPTON
CS MOY
Our Thrill Rides
DAVID HALBERSTAM
Our Automobiles
WILLIAM HOPPER
Our Craftsmanship
RICK MEARS
Our Highways
TED WILLIAMS
Our Fishing Spots
CURT GOWDY
Our Great Outdoors
BCB VILA
How We're Restoring
Our Heritage