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[Medal Citation Applications 1992-Education/Innovation]
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Records of the White House Office of Speechwriting (George H. W. Bush Administration)
Tony Snow Subject Files
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Originally Processed With FOIA(s):
foia Number:
S
FOIA
MARKER
This is not a textual record. This is used as an
administrative marker by the George Bush Presidential
Library Staff.
Record Group/Collection: George H.W. Bush Presidential Records
Collection/Office of Origin:
Speechwriting, White House Office of
Series:
Snow, Tony, Files
Subseries:
Subject File, 1988-1993
OA/ID Number:
13895
Folder ID Number:
13895-016
Folder Title:
[Medal Citation Applications 1992-Education/Innovation]
Stack:
Row:
Section:
Shelf:
Position:
G
18
29
2
3
Application Summary
ID Number: E.040
Project:
People for Community Recovery, Inc.
Contact:
Ms. Cheryl Johnson
People for Community Recovery
13116 South Ellis Ave.
Telephone:
Chicago, IL 60627-
(312) 468-1645
Summary:
People for Community Recovery is a grass roots community
environmental education and advocacy organization serving the
predominantly low-economic, African-American population of a
highly toxic environment in Chicago. PCR assesses the level
of hazards in the community, educates, and mobilizes its
constituents to alleviate them.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
Comments:
Significant program in light of recent events that have
focused public attention on the urban environment. Tremendous
local impact that could serve as inspiration to others living
in similar settings.
Significant accomplishments on local level. Strong individual
efforts locally and internationally. Applicable and
transferable to needed diadvantaged grass roots communities.
E.
Question 5 -- Summary
People for Community Recovery is one of the nation's only
environmental organizations whose grass roots are based in a
public housing project where the residents are predominantly low-
income African-Americans. The marked success that PCR has
achieved in working with the State of Illinois, the Water
Reclamation District of Metropolitan Chicago, and others is due
to the strength of its educational program. Environmental
consciousness has been raised among the people of Altgeld
Gardens, so that they can take informed action in finding and
changing the environmental causes of their health problems. As a
national leader in the grassroots environmental movement among
people of color, PCR's executive director and founder, Hazel
Johnson, has been called the "black mother of the environmental
movement. "
PCR's home is Altgeld Gardens, a fifty-three year old Chicago
Housing Authority project constructed on the former garbage dump
of the Pullman Company. Located in the heart of the Calumet
Industrial District, PCR's neighbors include at least fifty
landfills and toxic waste sites, a sewage treatment plant, and a
range of industries, including coke ovens, blast furnaces,
refineries, and chemical plants. (See map) Many residents have
experienced higher than normal rates of cancer and other
diseases. Altgeld Gardens is the highest priority community to
be examined in the Southeast Chicago Public Health Assessment, to
be conducted by the Agency for Toxic Substance and Disease
Registry (ATSDR). For the first time, an ATSDR will be conducted
with the collaboration of community representatives.
PCR played a lead role in establishing a link between the
environment and health issues by seeing that environmental
education is an ongoing process of self-knowledge and self-
improvement. By conducting its own extensive surveys of
community health problems and convincing responsible authorties
to conduct their own, by communicating information clearly and
frequently to residents, by coordinating action programs to
achieve do-able environmental goals, PCR has become a national
model for community based environmental education and action.
Membership in PCR has soared from 12 to 969 in just ten years;
11,000 residents of Altgeld Gardens are directly effected by
PCR's programming; and the 780,000 residents of Chicago's Far
South Side and the communities of Calumet city, Burnham, Harvey,
Phoenix, and South Holland who reside within the "Southeast
Chicago" site as defined by the ATSDR, also receive direct
benefit from PCR's programming. The mere fact of PCR's ability
to bring people of color together to address environmental issues
-- in spite of social and economic hard times -- is testimony to
its fundamental dedication, commitment, and perserverance, and is
an inspiration to environmental advocates everywhere.
Question 6D -- Education
6.D.1.
People for Community Recovery is a grass roots,
environmentally-oriented community organization that seeks "jobs,
good health and a better community" for the people of Chicago's
Altgeld Gardens. PCR understands that its goals can be
accomplished only through self-education and self-reliance.
Every action the organization takes to foster its environmental
objectives fosters education; every effort to educate fosters
action. Eighty-four volunteers now work in key areas --
environmental action groups, environmental laws and sites
investigation, community communication bureau, office brigade,
education workshops, volunteer/member recruiting, health survey
relations. task force, community pollution logs assessment, and media
6.D.2.
The program's audience is a key to its uniqueness. 45%
of the 11,000 residents of Altgeld Gardens fall below the poverty
line; median family income in the area is only half of Chicago's
average. PCR's educational involvement is absolutely critical in
an area where only 4% of the adults have completed more than four
years of college. Many residents have experienced health
problems, arising from the modern industrial environment that
surrounds the neighborhood and the historic landfill on which it
is built. Impact is measured both in rising membership in PCR
and in the achievement of environmental objectives.
6.D.3.
People for Community Recovery is a singular national
example of the benefits of community self-reliance through self-
education and partnership in an with area with a predominantly
poor, African-American population. Evidence of the uniqueness of
the program is that Founder and Chief Executive Officerr Hazel
Johnson has spoken at three hundred seminars across the across
the country over the past ten years.
6.D.4.
PCR successes are measured in rising membership and
project goals attained. From twelve in 1982, 969 people are now
members. Educated and motivated members help PCR to accomplish
its goals: nearby Maryland Manor now uses the city's water and
sewer lines, instead of contaminated groundwater; PCR provides
free legal services and a clearinghouse on health information
such as cancer risks, lead poisoning and blood pressure
measurement; at PCR insistence, the adjacent sewage treatment
plant is enclosed with a landscaped berm, "fly" dumpers were
prosecuted and another proposed landfill was stopped. The
environmental ethic is alive and well in Altgeld Gardens.
6.D.5. People, Persistence, and Partnership are the keys to
PCR. Perserverant and knowledgable leadership is supported
mobilized, educated volunteers and members. Persistence not only
pays off in the achievement of definable short-run goals; the
ongoing educational efforts ensure that PCR can sustain a long-
term presence in the environmental clean-up of the Calumet
Region. Partnership: as an organization stemming from the grass
2
E,040
L application Form-1992
6. A-D: Please answer only the following Award criteria
questions pertaining to the specific Award category for
which you are applying. (For example: Partnership category,
ease read the application form carefully and provide all information
answer questions A1-A5; EQM, B1-B7; Innovation, C1-C5;
quested. Please type or print clearly. Supplementary pages should
Education, D1-D5).
follow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one category. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question 6.)
not exceed two pages.
(01)
Partnership
(02) Environmental Quality Management
A. PARTNERSHIP: awarded to diverse organizations or
(03) Innovation
groups that have fostered cooperative approaches to envi-
(04) X Education and Communication
ronmental needs at the local, regional, or national level.
2. Name of the project or program described in this application:
1. Who are the partnership's members? What are their
roles? What resources do they bring to the partnership?
People for Community Recovery, Inc.
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet, if needed)
conservation objectives? Has a sustainable plan of con-
Mr. X Mrs. Ms. Miss Dr.
certed action for meeting these needs been established?
Name: Hazel Johnson
3. How is the partnership distinctive or innovative?
What obstacles, environmental or otherwise, does it
Title:
CEO/Founder
overcome?
Organization: People for Community Recovery, Inc.
4. What measurable environmental or conservation
benefits has the partnership produced?
eet:
13116 South Ellis Avenue
5. What aspects of the partnership can be modeled by
City:
Chicago
State: IL
Zip: 60627
others and transferred to other settings?
Telephone: (312) 468-1645
Fax: (312) 468-8105
B. ENVIRONMENTAL QUALITY MANAGEMENT:
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
Mr. Mrs. X Ms. Miss Dr.
reflects broad-based organizational approaches. Special
programs or projects may be more appropriate for entry
Name: Cheryl Johnson
in one of the other three award categories.)
Title:
Administrative Assistant
1. What are the organization's environmental policies
and objectives?
Organization: People for Community Recovery, Inc.
2. How has the organization's top management
Street: 13116 South Ellis Avenue
demonstrated commitment to these policies and objec-
tives? Do the policies demonstrate commitment
City:
Chicago
State:
IL
Zip: 60627
beyond legal compliance?
Telephone: (312) 468-1645
Fax: (312) 468-8105
3. What are the organization's environmental stan-
dards for its product(s) and operations? (Explain how
NOTE: The Selection Committee will rely heavily on Questions 5-6 in
they go beyond legal constraints and how they relate to man-
determining how well the application meets the award criteria.
agement control mechanisms.)
"lease attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
publication, which provides a complete overview of the application.
the: a) Day-to-day management of the organization; b) Orga-
The one-page response should be clear, concise, and should emphasize
nization's decision-making about research and development,
quantifiable results or benefits of the program.
long-range planning, capital, and operating budgets?
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
7. How long has the technology, program, project or service been
and the general public?
operational?
10 years (since 1982)
6. What are the organization's control mechanisms that give
decision makers objective data to measure continuous perfor-
8. Which of the following most accurately describes the appli-
mance improvement toward its short- and long-term environ-
cant(s)? (Check more than one, if applicable.)
mental objectives?
(01) National Business or Industry
7. What quantifiable, sustained environmental quality results
(02) Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03) National Nonprofit Organization or Foundation
tion's environmental approach?
(04) X Regional or Local Nonprofit Organization
(05)
Local or State Government/Government Agency
(06) X Educational Organization
C. INNOVATION-awarded to individuals, organizations and
(07) X Voluntary Civic Organization
groups who have demonstrated exceptional creativity or pio-
(08)
Trade or Professional Society
neered new approaches in the development and/or execution of
(09) Youth Organization
technologies, programs, projects, or services that are environ-
(10) Labor Organization
mentally sound and economically sensible?
(11) Individual
(12) X Other (Please describe): Community Organization
1. What is the purpose of the technology, program, project or
service?
9. If business or industry, which of the following best describes
the type of business or industry?
2. How is the technology, program, project, or service distinc-
tive or innovative? What obstacles, environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
(02) Aerospace
(03) Communications
3. How is the technology, program, project, or service superior
(04) Construction
to other approaches? Does it offer a viable alternative to a
(05)
Electronics/Computers
problem for which no solutions previously existed?
(06) Energy
(07) Engineering
4. Can the technology, program, project or service be replicated
(08) Environmental Services
in an economically feasible manner?
(09)
Financial Services/Insurance/Real Estate
(10) Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11) Manufacturing-Other
efits or results of the technology, program, project, or service?
(12)
Mining
(13)
Recreation
(14) Trade-Wholesale
D. EDUCATION AND COMMUNICATION-awarded to indi-
(15)
Transportation
viduals, organizations, or groups which have developed educa-
(16)
Utilities-Electric, Gas or
tional or informational programs that inspire respect for the
(17) Other (Please describe):
environment and raise the public's environmental literacy.
10. Which of the following most accurately describes the environ-
1. What is the program? What are its environmental or conser-
mental program under consideration for an award? (Check more
vation objectives?
than one, if applicable.).
2. Who is the program's audience? How large is the audience?
(01) agriculture
How is the program's effect on the audience determined?
(02) X air quality
(03)
conservation
3. What is original or distinctive about the program?
(04) X education-general public
(05)
èducation-academic
4. What are the measurable results or benefits produced by the
(06)
energy
program? How does the program promote the development
(07) environmental quality management
of an environmental ethic and make a positive contribution to
(08) forestry
environmental awareness?
(09) X hazardous waste remediation
(10) international
5. How can the program be used or modeled by others?
(11) natural resources
(12) pollution control
14. Please indicate which of the following are the primary audi-
(13) recreation
ences, beneficiaries, or users of the program or service, and esti-
(14) recycling
mate how many persons are served: (Select up to 3 categories.)
(15) X solid waste
(16) source reduction/pollution prevention
Type
How Many People
(17) X water quality
(18) wetlands
Environmental
(01) Business or Industry
(19)
wildlife and fish resources advocacy for
(02) Trade or Professional Society
(20) X Other (Please describe): low-income community.
(03) Government
(04) Educational Organizations
11. If applicable, list the sources of the program's support and the
(05) Youth
percentage of support provided, including grants and in-kind
(06) X Community or Public Interest Groups
1,000
contributions of goods and services. (Use separate sheet if needed).
(07) X Local Community or Local Public
11,000
(08) X General Public
100,000
Source
(see attached)
%
(09) Employees
(10) Customers or Clients
Source
%
(11) Other (Please describe):
Source
%
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
Awards: Kennedy-King College, Nov., 1989;
and services:
Midwest Leadership Development Conference,
Aug., 1988; Midwest Academy, Dec., 1986;
$
(see attached)
Funding Social Change Crossroads Fund.
Institution of Hazel Johnson Award by the
13. If the project is ongoing, what is the annual cost?
Underground Railway Theater.
Participant at U.N. Conference on Environ-
(see attached)
ment & Development, Brazil, June 1992.
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
buld be addressed: "Attention: Award References." References
Completed applications must be postmarked
buld have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
Conservation Challenge Awards
beneficiaries of your program.
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
below.
Washington, DC 20503
All information submitted with the application should be
Name:
Clem Balanoff
considered public information and becomes property of
the President's Challenge Awards program.
Title: Ill. State Representative, 35th District
Award recipients will be notified in Fall 1992. Recipients
Street: 10100 S. Ewing Ave
must be willing to assist the President's Challenge Awards
program in making nonproprietary information about
City: Chicago
State: IL Zip: 60617
their environmental programs available to others who
wish to replicate their success.
Telephone: (312)978-1000 Fax:
Application Format
Name: William H. Kurtis
Please submit one original and four photocopies of your
application. You may include up to 10 pages of supporting
Title: WBBM News Anchor
materials. (NOTE: Photocopying both sides of a sheet of
paper will be considered two-pages.) Any oversized items
eet: 400 West Erie, Suite 301
must be reduced to fit a standard 8.5" X 11" page format.
City: Chicago
State: IL Zip: 60610
Supporting materials may include items such as brochures,
photographs, press clippings, and graphs depicting the
Telephone: (312) 951-5700 Fax: (312) 951-8251
program's results. The materials may not be used as a
substitute for written responses to Questions 5 and 6.
Name: Rev. Harry Meirose, S.J.
The order of pages in the submitted application should be
as follows:
Title: Pastor, Our Lady of the Gardens Parish
1. 4-page application (Questions 1-20)
2. 500-word overview summary (Question 5)
Street: 13300 South Langley Avenue
3. 2-page responses to criteria questions (Question 6)
4. 10 pages of supporting materials
City: Chicago
State: IL Zip: 60627
5. 3 letters of recommendation (Question 17)
Telephone: (312) 568-4098 Fax:
NOTE: The entire package should be stapled in the upper,
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
18. Please sign below to indicate that all applicants agree a) to
by the technical evaluators and selection committee. Do
abide by the rules and requirements of the awards competition,
not put the application or backup materials into a binder,
and b) that all information submitted is true and accurate to the
notebook or plastic cover.
best of their knowledge.
Signature: HazelJahnson Date:
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Paperwork Reduction Act, CEQ estimates that completion of this
application will take 10 hours. Send comments regarding the col-
People for Community
lection of this information, including suggestions for reducing the
e: CEO/Founder
Organization: Recovery, Inc.
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
ject, Office of Management and Budget, Office of Information and
Telephone:
(312) 468-1645
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
printed on recycled paper containing more than 50% post-consumer waste
Question 5 -- Summary
People for Community Recovery is one of the nation's only
environmental organizations whose grass roots are based in a
public housing project where the residents are predominantly low-
income African-Americans. The marked success that PCR has
achieved in working with the State of Illinois, the Water
Reclamation District of Metropolitan Chicago, and others is due
to the strength of its educational program. Environmental
consciousness has been raised among the people of Altgeld
Gardens, so that they can take informed action in finding and
changing the environmental causes of their health problems. As a
national leader in the grassroots environmental movement among
people of color, PCR's executive director and founder, Hazel
Johnson, has been called the "black mother of the environmental
movement."
PCR's home is Altgeld Gardens, a fifty-three year old Chicago
Housing Authority project constructed on the former garbage dump
of the Pullman Company. Located in the heart of the Calumet
Industrial District, PCR's neighbors include at least fifty
landfills and toxic waste sites, a sewage treatment plant, and a
range of industries, including coke ovens, blast furnaces,
refineries, and chemical plants. (See map) Many residents have
experienced higher than normal rates of cancer and other
diseases. Altgeld Gardens is the highest priority community to
be examined in the Southeast Chicago Public Health Assessment, to
be conducted by the Agency for Toxic Substance and Disease
Registry (ATSDR). For the first time, an ATSDR will be conducted
with the collaboration of community representatives.
PCR played a lead role in establishing a link between the
environment and health issues by seeing that environmental
education is an ongoing process of self-knowledge and self-
improvement. By conducting its own extensive surveys of
community health problems and convincing responsible authorties
to conduct their own, by communicating information clearly and
frequently to residents, by coordinating action programs to
achieve do-able environmental goals, PCR has become a national
model for community based environmental education and action.
Membership in PCR has soared from 12 to 969 in just ten years;
11,000 residents of Altgeld Gardens are directly effected by
PCR's programming; and the 780,000 residents of Chicago's Far
South Side and the communities of Calumet City, Burnham, Harvey,
Phoenix, and South Holland who reside within the "Southeast
Chicago" site as defined by the ATSDR, also receive direct
benefit from PCR's programming. The mere fact of PCR's ability
to bring people of color together to address environmental issues
in spite of social and economic hard times -- is testimony to
its fundamental dedication, commitment, and perserverance, and is
an inspiration to environmental advocates everywhere.
Question 6D -- Education
6.D.1.
People for Community Recovery is a grass roots,
environmentally-oriented community organization that seeks "jobs,
good health and a better community" for the people of Chicago's
Altgeld Gardens. PCR understands that its goals can be
accomplished only through self-education and self-reliance.
Every action the organization takes to foster its environmental
objectives fosters education; every effort to educate fosters
action. Eighty-four volunteers now work in key areas --
environmental action groups, environmental laws and sites
investigation, community communication bureau, office brigade,
education workshops, volunteer/member recruiting, health survey
task force, community pollution logs assessment, and media
relations.
6.D.2.
The program's audience is a key to its uniqueness. 45%
of the 11,000 residents of Altgeld Gardens fall below the poverty
line; median family income in the area is only half of Chicago's
average. PCR's educational involvement is absolutely critical in
an area where only 4% of the adults have completed more than four
years of college. Many residents have experienced health
problems, arising from the modern industrial environment that
surrounds the neighborhood and the historic landfill on which it
is built. Impact is measured both in rising membership in PCR
and in the achievement of environmental objectives.
6.D.3.
People for Community Recovery is a singular national
example of the benefits of community self-reliance through self-
education and partnership in an with area with a predominantly
poor, African-American population. Evidence of the uniqueness of
the program is that Founder and Chief Executive Officerr Hazel
Johnson has spoken at three hundred seminars across the across
the country over the past ten years.
6.D.4.
PCR successes are measured in rising membership and
project goals attained. From twelve in 1982, 969 people are now
members. Educated and motivated members help PCR to accomplish
its goals: nearby Maryland Manor now uses the city's water and
sewer lines, instead of contaminated groundwater; PCR provides
free legal services and a clearinghouse on health information
such as cancer risks, lead poisoning and blood pressure
measurement; at PCR insistence, the adjacent sewage treatment
plant is enclosed with a landscaped berm, "fly" dumpers were
prosecuted and another proposed landfill was stopped. The
environmental ethic is alive and well in Altgeld Gardens.
6.D.5. People, Persistence, and Partnership are the keys to
PCR. Perserverant and knowledgable leadership is supported
mobilized, educated volunteers and members. Persistence not only
pays off in the achievement of definable short-run goals; the
ongoing educational efforts ensure that PCR can sustain a long-
term presence in the environmental clean-up of the Calumet
Region. Partnership: as an organization stemming from the grass
11. Support Sources and Percentages
Source: John D. & Catherine T. MacArthur Foundation
Percentage: 43.9
Source: Chicago Community Trust
Percentage: 34.8
Source: Prince Charitable Trust
Percentage: 17.4
Source: Crossroads Fund
Percentage: 3.5
Source: Membership
Percentage: .87
12. Cost to develop program:
$57,500
Approximate value of in-kind contributions of
goods and services:
$19,750
13. Ongoing annual cost:
$77,250
16. Short Abstract
People for Community Recovery is a grass roots community
environmental education and advocacy organization serving the
predominantly low-income, African-American population of a highly
toxic environment in Chicago. PCR assesses the level of hazards
in the community, educates and mobilizes its constituents to
alleviate them.
People for Community Recovery's
Toxic Neighbors
Goldenith
592
Trumbull
RIVER
ROUNDA
firight
Walle
Park
Mile
330
CONVEY
Pullman
WT
South Deering
CALUMET
WEST
BM 586
Anthonys
$
584
LAKE C.A.L.U.M E
Be
19
Kensington
NO
Turnin
Basin
No 3
ON Refinery
Light
x
27
30
SEWAGE
I
:Water
8822.0
Tank
in
Turning Basin
No 5
of
SM
586
BM
Water Tank
BM1589
130TH
Aldridge Sch
CHICAGO
SOUTH SHORE
AND
SOUTH BEND
EXCHANGE
Mann
Park
ATAINA
11/1/11
Carver
Thomas O'Brien
ipo
Park
sri
Lock and Dam
FORES
Hegewisch
58+
Altgeld Gardens
ghl
Flutfoot
Mile
Lake
Water Tank
Water
59
DOLTON
CHICAGO
CORP.
BOUNDARY
BURNHA
ONY
Light
BACTIMORE
QH/O
R1
R
Dredge Spoil Disposal Sites
Go
VERI325
Mile
GRAND
Light
1
wt
Landfills
-
BEL
Hazardous Waste Sites
3
If
Landfils & Dredge Spoil Disposal Sites
DOLTON
DOL,
Trailer Park
TON
Landfills & Hazardous Waste Sites
RJ-N
Substation
) 10 N
Unauthorized Random Dumps
586
Lake
Victory
Franklin Sch
CALUMET CITY
597
Water Tanke
SAVE YOUR LIFE
WHAT HAS PCR ACCOMPLISHED?
Helped the residents of Maryland Manor to get city's water
FROM
hook-ups and sewage system due to highly contaminated
well water supply the residents had been using for 20 years.
THE TOXIC TRAP
Proved to the city's health department and the late Mayor,
Harold Washington, the great need for a free comprehensive
health clinic to be located on the south side.
For the first time in Chicago history, PCR along with other
environmental groups conducted a major protest in front
of Waste Management's Plant and we turned around 57
dump trucks before being arrested.
WHAT ARE THE GOALS OF PCR?
To educate the communities on the Far South Side on en-
vironmental and health issues regarding the potential threat
of landfilling in a residential area.
To strengthen State and Federal standards and regulations
on industrial companies on the Far South Side.
A publication of
HOW PCR CAN HELP YOU?
PEOPLE FOR
Providing for the residents of the south side free Lead Screen-
COMMUNITY RECOVERY, INC.
ing testing.
13116 South Ellis Avenue
Chicago, Illinois 60627
Providing a free Cancer Prevention Program.
Phone: 312/468-1645
Providing free blood pressure testing for residents.
WHO ARE THE OTHER ORGANIZATIONS
DEADLY FACTS
WORKING WITH PCR FOR YOU?
Coalition for Appropriate Waste Disposal.
The Far South Side Area has an estimated of 126,000 pounds
of toxic pollutants emitted into the air per day.
Citizens United to Reclaim the Environment.
There are dozens of abandoned industrial sites and an esti-
Citizens for Better Environment.
mated 50 industrial landfills are contaminating area's soil and
Health and Medicine Policy Research Group.
waterways.
The Far South Side is the home of two (2) hazardous waste
Mayor's Lead Task Force.
incinerators. These incinerators release unknown quantities
of unknown chemicals, presenting health threats of unknown
Roseland Coalition for Community Control.
magnitude and unknown duration to the people of the south
side communities.
Mayor's Solid Waste Advisory Committee.
The magnitude of the pollution threat has not been acknow-
Mayors Southeast Side Community Task Force.
ledged by Federal, State and City officials.
An Illinois Public Health Department study has found the
existence of excess cancer mortality in the Far South Side
populations.
P
The American Cancer Society has stated the Far South Side
C
has the highest cancer rate in the city of Chicago.
An estimated of 75% of the residents on the Far South Side
R
have some type of respiratory problems.
FACTS ABOUT PCR
WHAT IS PCR?
For Further information,
The first black community - environmental organization in
the Midwest.
contact
An organization helping the residents on the Far South Side
Hazel Johnson, Executive Director
to become aware of the existing pollution problems which
could be related to many families health problem such as
People for Community Recovery
skin rashes, respiratory problems, eye irritations, birth de--
formities, cancer and mental disorders.
(P C R)
1988 ACCOMPLISHMENTS:
PEOPLE FOR COMMUNITY RECOVERY
stopped Water Reclamation District (WRD) transporting 80,000 cubic yards of sludge
13116 South Ellis Avenue
from Stickney, IL to our community. PCR organized 100 residents to testify at WRD
Chicago, Illinois 60627
Commissioner Hearing:
(312) 468-1645
under the court consent decree with Chemical Waste Management, community resi-
dents were hired to monitor the operations of this facility. This is the first time in IL
Environmental Protection Agency's history that residents are involved in the moni-
toring of any chemical companies in the United States;
PCR'S FACT SHEETS
PCR was responsible for getting Chicago Housing Authority to remove the asbestos
from the homes in Altgeld Gardens;
People for Community Recovery (PCR) is a grassroots community organization addressing
the environmental pollution problem on the southeast side of Chicago for the past seven years.
PCR and GreenPeace Organizations held a rally at Skipper's Marina in which Green-
Peace's Beluga ship tested the drainpipes of CID Landfill, Land and Lakes Landfill and
Within the past seven years, PCR was able to accomplish the following from 1984 to 1989:
WRD and found excessive high levels of carcinogenic and toxic chemicals present in the
Calumet River, and
1989 ACCOMPLISHMENTS:
PCR sponsored a successful "Neighborhood Health Affair" whereas over one hundred
children were inoculated and screened of lead, sickle cell, diabetes and protein defi-
ciency.
January 17th, former Mayor Eugene Sawyer announced a one year extension on land-
fill permits;
1987 ACCOMPLISHMENTS:
additional fines (S4.5 Million) were enforced on Chemical Waste Management's Inciner-
ator for violations of its permit by the U.S. Environmental Protection Agency;
January 7th, 1987, Hazel Johnson was named one of the "People 'Vatch in '87,"
in the TRIBUNE NEWSPAPER;
stopped the creation of a landfill at the O'Brien Locks and Dams by the City of Chicago
and Waste Management, Inc.:
held a community meeting in January of 1987, attended by the late Mayor Harold
Washington who promised to investigate the health problems within the community;
Paxton Landfill permit was revoked for landfilling operations by PCR organizing medi-
cal professionals and community residents to testify against this company;
March 23rd, 1987, Hazel Johnson participated in the ground-breaking ceremony for the
new comprehensive health clinic that is located on 115th at Indiana;
the Illinois Environmental Protection has announced to clean up three Paxton's aban-
doned lagoons which houses over 30,000 pounds of unknown contaminates: and
June of 1986, Hazel Johnson appeared in a SUN-TIMES NEWS six-days from June
PCR attended the ribbon-cutting ceremony for the completion of the Roseland Health
7th through 12th, titled "Far Southside Toxic Trap,"
Clinic.
July 28th, 1987, PCR held a demonstration rally against Waste Management, Inc. Re-
sidents of the Southeast Side, Calumet City and GreenPeace Organization participated
in this rally. During the five and half hours of protesting, The demonstrators were able
to halt 57 trucks from entering Waste Management's CID Landfill. In the course of this
FURTHERING MANKIND'S AWARENESS OF THE ENVIRONMENT
demonstration, 17 protestors were arrested, including Hazel Johnson;
REPRINTED FROM THE CHICAGO SUN-TIMES
Copyright 1988 Chicago Sun-Times
Far South Side:
OUR TOXIC TRAP
They can't escape sludge stench
By Deborah Nelson
community organizer. "You feel so
esidents of the Altgeld Gar-
nauseated."
The U.S. Environmental Protec-
R
dens public housing cannot
escape the nauseating
tion Agency hasn't adopted sludge
stench of sewage sludge.
regulations yet, as mandated by
They are cornered by the toxi-
Congress. The Sanitary District
c-laced sludge from the Calumet
has its own guidelines for sludge
Sewage Treatment Works that
disposal.
dries in beds just north of their
Some environmentalists argue
homes and covers the daily collec-
that the Sanitary District and oth-
tion of garbage at the CID landfill
er sewage authorities should not
east of them.
place sludge on open land until
The smell is noxious. But how
more is known about the risks.
much of a health and environmen-
"No one has looked at the ques-
tal danger the sludge poses is be-
tion of whether there is a ground-
water impact when you put sludge
ing debated.
In the meantime, Sanitary Dis-
on golf courses and along high-
trict sludge is being spread over
ways," said Lee Botts, a Chicago
hundreds of acres of the toxic-s-
environmental consultant. "No one
carred Far South Side, where resi-
knows."
dents contend with a multitude of
Sanitary District officials say
they choose their sludge sites care-
pollution woes.
Recent testing of sludge from
fully to avoid creating a problem.
the Calumet plant, 400 E. 130th,
Properly placed, the 230,000 cubic
which handles heavy industrial
yards of sludge produced each year
sewage, found low levels of 20 toxic
can be a benefit, said Carl Strohm,
chemicals. The toxic substances,
Sanitary District senior environ-
which tend to evaporate in the
mental planner.
drying process, have raised toxic
"We feel the product is very
viable as a nutrient resource,"
pollution concerns.
Earlier tests for toxic metals led
Strohm said. "It's a topsoil substi-
state and Sanitary District officials
tute for municipal parks; it's used
to prohibit most uses of sludge as
for landscaping in the private sec-
farmland fertilizer. Health-threa-
tor. We've done several municipal
tening levels of toxic metals were
parks.
We look at existing soil
found in garden soil fertilized with
conditions first. We are very, very
the sewage by-product.
tight about where we put it."
The Sanitary District also
All of the sludge dried at the
stopped distributing sludge as fer-
Calumet plant is used for ground
tilizer for home gardeners for
cover at the CID landfill, 134th
health reasons. It still is used as a
and the Calumet Expy., or at the
SUN-TIMES/Gene Pesek
old 225-acre municipal dump at
Community organizer Hazel Johnson
topsoil substitute.
The air pollution threat worries
103rd and Doty, Strohm said.
stands in front of the CID landfill, 134th
residents of Altgeld Gardens, 940
Some sludge from other Sanitary
and the Calumet Expy., where sludge
District plants is dried on 80 acres
dried at the Sanitary District Calumet
E. 132nd.
"On certain days, when the
at 122nd and Stony Island and
plant is used for ground cover. "On
Sanitary District puts out their
given to municipal and private
certain days, when the Sanitary District
sludge, it smells just like dead
projects, he said.
puts out their sludge, it smells just like
dead bodies," she said.
bodies," said Hazel Johnson, a
11
Time Macazine August 13, 1990
Nation
Dumping on
CAMPBILL
The Poor
America's dispossessed have lived for
decades with toxic wastes and
garbage. Now they're fighting back
izers are mainly waste-management firms
cal plants. The alley's abnormally high
By JOHN ELSON
and local politicians hoping to attract
cancer rate has prompted one health
he name Altgeid Gardens evokes
revenues to their towns. They need cheap
worker to call it a massive human experi-
T
images of brilliant flowers rampant
land where they can dispose of garbage
ment A big mess in Chicago is the work
in golden sunlight. But if you follow
and build air-contaminating incinerators.
of "fly dumpers," unlicensed truckers
your nose into the black ghetto on the Far
That all too often means land in poor ar-
who collect filth from affluent neighbor-
South Side of Chicago. it will lead you to a
eas with large minority populations. And
hoods and deposit it in vacant lots in
dilapidated housing project built atop a
those people, burdened by drugs, pover-
stealthy forays at night
former landfill whose fetid odors still rise
ty, crime, bad medical care and jobiess-
Fearing that this appalling state of af-
from the basements after more than 60
ness. have long been too powerless or ap-
fairs can only get worse, the victims at last
years. The plight of nearly 2.000 families is
athetic to prevent their communities
have begun to strike back. Often with the
made worse by tons of pollutants from 3
from becoming the repository of every-
backing of ecological watchdog groups,
nearby sludge plant. a steel mill, a paint.
body else's detritus. The result. according
grass-roots organizations are taking on the
company. 2 huge incinerator and an 80-ft-
to a landmark 1987 study bv the United
waste managers, using public relations and
hi
dfill. Only 2 few miles away is a lot
Church of Christ's Commission for Ra-
the law as their major weapons:
th
uld be a playground. Instead it is a
cial Justice. is that 3 of every 5 black and
In Altgeld Gardens. Hazel Johnson has or-
d:
filled with 4-ft.-high mounds of
Hispanic Americans live in areas with
ganized 2 movement called People for Com-
trash, broken glass, rusty nails and con-
uncontrolled toxic-waste sites. Many
munity Recovery, which has successfully
struction debris.
of the most notorious dumping grounds
crusaded against the establishment of yet
In upstate New York. not far from the
are located in the South. Among the
another neighborhood landfill.
infamous Love Canal. you can follow your
worst is "cancer alley," a 75-mile
nose to Forest Glen. a trailer-park settle-
stretch along the Mississippi River, from
ment built on heaps of foul-smelling haz-
Baton Rouge to New Orleans, that is
ardous waste that the Environmental Pro-
lined with oil refineries and perrochemi-
tection Agency says may contain as
many as 150 toxic compounds. Un-
der the streets of the densely popu-
CAMPUELL
lated semi-industrial section of
Greenpoint, in Brooklyn. N.Y., the
Mobil Corp. has begun recovering a
sea of oil-17 million gals.-that
for decades has been leaking from
underground storage tanks and
pipelines.
Tens of thousands of impover-
ished people-mainly blacks and
other minorities-living in the
countless Altgeld Gardens and
Forest Glens in the inner cities
and rural pockets of the nation
are the victims of what critics call
environmental racism. The victim-
El
OF "FLY DUMPING"
Des
ounting protests from
esidents and summonses issued by
Chicago authorities, illegal "Hly
umpers" continue to use this one
mpty lot in a black neighborhood as
receptacle for construction waste
nd other debris.
Continued from Page 17
ings constructed after World War II
and through the mid-'70s. PCR coin-
plained to the Chicago Housing
Authority about asbestos in homes and
schools until it was removed.
In 1983, her group went after the
firms behind the foul fumes. John-
son testified at an Illinois Environ-
mental Protection Agency hearing.
The EPA gave her a dozen complaint
forms; she filed more than 1,000
several weeks later. By going door-
to-door, she learned that about 98
percent of the residents suffered res-
piratory problems, skin rashes or
burning and watery eyes. Several had
a rare form of lung disease, and many
babies were born with deformities.
Johnson now is working with county
health experts to prove a toxic link.
Chicago
In 1988, Johnson and 500 others
HAZEL JOHNSON
protested plans to create yet another
landfill in the neighborhood. John-
son was one of 17 jailed for a few
hours. The landfill never was dug.
"The South Side has been Chica-
Homesick - from the fumes
go's dumping ground for 100 years,"
says state Rep. Clem Balanoff, D-
Chicago. He credits people like
T WAS A BLISTERING HOT day last sum-
daughter Cheryl, 31; and several Altgeld
Johnson for trying to reverse the
mer when Hazel Johnson, 57, and her
residents formed the non-profit People for
trend. "She also knows that if you
son Michael were walking through Altgeld
Community Recovery (PCR) to fight area
don't want it in your back yard, you
Gardens, their public housing complex on
pollution. The group has blocked pro-
shouldn't put it in someone else's:"
Chicago's Far South Side. Suddenly John-
posed landfills, fought air pollution and
Stories about Johnson have appeared
son heard it: Boop! She turned and then
pressured the city to either clean up Alt-
in Time and in a Chicago Sun-Times
she saw it - there, in front of the com-
geld - nicknamed "Love Canal 2" by resi-
series on the area's toxic risks.
munity clinic, a patch of grass had caught
dents and environmentalists - or relocate
Johnson, who now lives on public
fire. She and Michael stomped
assistance, founded her group a year
it out, but the image still burns
after she lost her job with a city-
Johnson, the 'black mother
in her mind. Is the ground so
funded program for kids with dis-
toxic that it can catch fire in
of the environmental movement,'
abilities. PCR is funded largely by
the summer heat?
is attacking toxics in her own back yard
grants from private foundations.
Probably. The Far South
Johnson and her daughter occa-
Side has the dubious distinction of being
its 10,000 residents. Now Johnson holds
sionally draw a salary - maybe $600
Chicago's most polluted area. Altgeld Gar-
seminars across the country to teach others
to $800 a month - but most of the
dens was built on a toxic landfill more
how to fight similar problems.
money is used to keep the organiza-
than 50 years ago, and odors still rise from
Johnson's crusades have become so
tion going. Last year, Johnson says,
the basements of the town house-style
widely known that she was dubbed "the
they went eight months without pay.
homes. Johnson, mother of seven, calls
black mother of the environmental move-
Sometimes she gets discouraged
ment" at last October's National People of
- not with what she's doing but with
the complex a "toxic doughnut," sur-
rounded by hazardous-waste landfills,
Color Environmental Leadership Summit,
her "own people." So many other
sludge plants, abandoned factories, steel
in Washington, D.C. It was the first confer-
pressing concerns - housing, educa-
mills and chemical plants.
ence of its kind, held to address "envi-
tion, unemployment, crime - cloud
It's an area in crisis: Many residents suf-
ronmental racism:" A 1987 study by the
the environmental issue for minori-
fer from respiratory illnesses, birth defects
United Church of Christ's Commission
ties, she says. At the October confer-
and cancer. Johnson's husband, John, died
for Racial Justice found that three of every
ence, "I saw all those people of color
of lung cancer in 1969, seven years after
five black and Hispanic Americans live in
there and it made me feel very good."
the couple moved in. She didn't link his
areas with uncontrolled toxic waste sites.
She keeps motivated feeling that
illness to her neighborhood's toxicity until
Johnson got started by reading as much
"this was what I was meant to do. I've
after his death. "The doctors couldn't
as she could about environmental hazards,
always been outspoken, and now I'm
understand what caused (his) lung cancer."
such as asbestos a fire-resistant substance
too old for anybody to change me." W
and known carcinogen used in most build-
To learn more, write: People for
Ten years ago, fed up with the constant
odors and stories of illnesses, Johnson; her
Continued on Page 19
Community Recovery, 13116 S. Ellis
Ave., Chicago, III. 60627.
Certificate of
In Celebration of a Decade of
APPRECIATION
Funding Social Change
50
Crossroads Fund honors
Hazel Johnson
May it be known by all who read this
that this Certificate of Appreciation
for community leadership and tireless dedication
has been presented to
E
to environmental safety
PEOPLE FOR COMMUNITY RECOVERY INC.
Philasthropy is - doubt commendable. but is must not cause the
philanthrepist to overlook the circumstances of economic injustice
For
that make philoachropy accessary now is the time so make not
the promises of democracy." Rsv. Martin Lather King. Jr.
Matias Rico
Chairperson
PRACTICUM SUPERVISION
Facutife Director
Presented this Third Day of November , 19 19
BIONED
HUMAN SERVICES DEPARTMENT - KENNEDY-KING COLLEGE
ORGANIZATION
Underground Railway Theater
honors the work of
Hazel Johnson
by instituting the
Hazel Johnson Award
for Environmental Justice
in recognition of her effective neighborhood
organizing in Calumuet, JL.
towards the goal of a healthy environment
Certificate of Environmental Leadership
MIDWEST ACADEMY
is hereby awarded to:
HazeL Johnson
for attending the
This is to certify that HAZEL JOHNSON
has
successfully completed the Midwest Academy's
1988 Midwest Leadership Development Conference
Organizing for Social Change
training session.
August 26-28,1988
Jacquez Director alendall Date President 9/N/R Date
Ave Green
World Of
Sue Greer
CHANGE
Executive Director, PA H LS
December 12, 1986
OUR LADY OF THE GARDENS PARISH
May 1, 1992
The President's 1992 Environment and Conservation Challenge Awards
Letter of Recommendation for Hazel Johnson
From the Rev. Harry Meirose, S.J.
Before I arrived here in Altgeld Gardens. to be the pastor of
Our Lady of the Gardens Catholic Parish, I knew of Hazel Johnson
by reputation. No one has worked more tirelessly for the
people in Altgeld Gardens. Hazel Johnson has always been the leader
in awakening the city and state and country to the severe environ-
mentals problems and issues that plague this area of Cook County,
Illinois.
For two years I was on her board of directors but had to resign
because of meeting conflicts with parish activities. During that
time, she awakened me to the many health problems of the people
that have resulted from the garbage dumps and the toxic waste
dumps that border this Chicago Housing Authority settlement and the
surrounding areas. But because of the severe poverty of the area,
the people are powerless. She, however, despite tremendous odds,
has been the spokesperson and enabler for the people to come
together to make their voices heard.
I give her my highest recommendation. She is a selfless, fearless
and courageous woman. In so many ways, she has been prophetic.
And she is deeply loved by the people.
Sincerely,
Rev Harry
Rev. Harry Meirose, S.J.
Pastor, Our Lady of the Gardens Parish
13300 South Langley Avenue, Chicago, Illinois 60627
312/568-4098 (rectory); 568-4099 (school)
Clem Balanoff
Committees:
STATE
Human Services
STATE
OF
STATE REPRESENTATIVE - 35TH DISTRICT
Appropriations
District Office:
Capitol Office:
Consumer Protection
10100 S. Ewing Avenue
2032-J Stratton Bldg.
Environment & Energy
From
THIN
Chicago, IL 60617
Springfield, IL 62706
Vice-Chair
312/978-1000
217/782-6476
Labor & Commerce
May 14, 1992
Attention: Award References
I am writing to recommend Hazel Johnson for the President's
Environment and Conservation Challenge Award. As someone who has
known her for many years and has worked closely with her, I feel
she deserves the country's highest honors.
Mrs. Johnson's personal experiences became the catalyst for her
hard work to improve the environment. She lives at the Chicago
Housing Authority's Altgeld Gardens development, where
environmental dangers are only one of many problems residents face.
Yet Mrs. Johnson galvanized her community by focusing on a single
issue in the community, when so many problems oppressed Altgeld.
The organization she formed at Altgeld, People for Community
Recovery, significantly improved the quality of people's lives
there. Mrs. Johnson's group is a light of hope in a troubled
community. Further, the leadership Mrs. Johnson provides as head of
People for Community Recovery extends far beyond the confines of
Altgeld Gardens.
She has been successful in enlisting.outside resources from groups
as diverse as Greenpeace and the 35th District Environmental Task
Force, which operates out of my office. One of Mrs. Johnson's
recent victories is the ongoing petitioned health assessment by the
federal Agency for Toxic Substances and Disease Registry, to assess
the health and life expectancy of people on the Southeast Side.
People for Community Recovery spearheaded the effort to-attract
ATSDR "S attention.
Hazel Johnson's success in the environmental battle and her success
in Altgeld Gardens are commendable. Her name is a household word
among Chicago environmentalists; it merits recognition from a still
wider group.
If you have any questions about Mrs. Johnson, feel free to contact
me at (312) 978-1000.
Sincerely,
Clem-Balans
Clem Balanoff
RECYCLED PAPER SOYBEAN INKS
KURTIS
PRODUCTIONS, LTD.
May 19, 1992
The President's Environment and
Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place, NW
Washington, DC 20503
To Whom it may concern,
I am writing regarding Hazel Johnson. As a reporter, I have watched her
actively support environmental causes in her community for years. Her
commitment is from the heart. Her actions have influenced hundreds,
perhaps thousands of people in the community she serves.
I found her fearless, couragous, resourceful and productive. It's an honor
to recommend her for the President's 1992 Environment and conservation
Challenge Award for Education in Communication.
BillKants
400 West Erie, Suite 301, Chicago, Illinois 60610 (312) 951-5700 FAX: (312) 951-8251
Application Summary
ID Number: E.060
Project:
Environmental Education Program
Contact:
Mr. Donald R. Baugh
Chesapeake Bay Foundation
162 Prince George Street
Telephone:
Annapolis, MD 21401-
(410) 268-8816
Summary:
CBF's Environmental Education Program provides over 35,000
student-days.of field instruction in estuarine education
annually to students, teachers, and adults throughout the
Chesapeake Bay watershed. The goal is to create a
constituency who not only value and understand the Bay, but
want to work actively for its restoration.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
Comments:
Long running. Large active audience. Multi-media.
Multi-state.
A well established, credible program.
Undoubtedly an award. Good as it gets. Exceptionally well
qualified for Presidential recognition. These folks are real.
BAY
CHESAPEAKE
FOUNDATION
Chesapeake Bay Foundation
25th Anniversary
SAVE
BAY
THE
Environmental Defense - Environmental Education - Land Management
162 Prince George Street
Annapolis, Maryland 21401
(410) 268-8816
Fax (410) 268-6687
Application for The President's 1992 Environment
and Conservation Challenge Awards
E,060
SUMMARY
The Chesapeake Bay Foundation's (CBF) outdoor environmental education program
provides instruction in estuarine ecology for 35,000 student-days a year at 17
centers from the Susquehanna River to the Virginia Capes, east into the
marshes of Maryland's Eastern Shore and west to the Piedmont and beyond.
Students, teachers, and other adult groups participate in hands-on activities
through the use of canoes, rowboats, skipjacks, diesel-powered Bay workboats,
and even on a model low-input farm owned and operated by CBF. (At the Clagett
Farm EPA, USDA, the University of Maryland, and the Maryland Department of
Agriculture work cooperatively to monitor ground and surface water
contamination as well as relative yields from different farming practices.)
Our program was the first of its kind on the Bay, beginning in 1971 with a
borrowed Boston Whaler. Since then, it has grown to be one of the most
sophisticated outdoor environmental education programs in the country. We are
looked to as a model for the development and operation of other such programs
nationwide. Our goal is to create a constituency who will value the Bay and
its watershed as a living, connected system and who will act to restore clean
water and insure a high quality of life for all inhabitants. Our objectives
include the following: to create sensitivity to what is needed to cleanse and
restore the Chesapeake as an ecosystem; to develop a sense of "ownership" of
Bay issues in the individual; to empower people to feel they can make a
difference; and to impart the knowledge that must underlie any meaningful and
effective action on the Bay's behalf.
Teachers are required to complete a one-day workshop before bringing their
classes on a field trip. In addition, many teachers also complete a one-week
training program for which in-service credit is available. Because of this,
the benefit to the students is far more than the short time spent on field
trips. Using CBF materials, teachers work extensively with students before
the trip and after, often weaving the concepts into their semester-long
curricula.
Finally, CBF's Environmental Education Program is an integral component of the
entire organization -- a characteristic that makes it a better program itself.
Staff educators have full access to CBF's lawyers, scientists, agricultural
experts, land planners, etc. In this way, the education staff are kept up to
date with the latest science and policy of the overall Chesapeake Bay Program.
They are able to work this information into their daily teaching. It is this
capacity for a holistic approach that puts CBF's education program on the
cutting edge.
Virginia Office: Heritage Building
1001 E. Main Street
Richmond, Virginia 23219
(804) 780-1392
Maryland Office: 14 Market Space
Annapolis, Maryland 21401
(410) 268-8833
Pennsylvania Office: 214 State Street
Harrisburg, Pennsylvania 17101
(717) 234-5550
100% Unbleached Recycled Paper
BAY
CHESAPEAKE
FOUNDATION
FOUNDA
Chesapeake Bay Foundation
25th Anniversary
SAVE THE BAY.
Environmental Defense - Environmental Education - Land Management
162 Prince George Street Annapolis, Maryland 21401
(410) 268-8816
Fax (410) 268-6687
Application for The President's 1992 Environment
and Conservation Challenge Awards
D.
EDUCATION AND COMMUNICATION
1.
What is the program? What are its environmental or conservation objectives?
The Chesapeake Bay Foundation provides in-the-field and on-the-water environmental
education to students of all ages, teachers, and other adults throughout the entire
from the marshes of Maryland and Virginia's Eastern Shore to the Piedmont and
watershed of the Chesapeake Bay, from the Susquehanna River to the Virginia Capes,
beyond. The goal of the Education Program is to create a constituency who will
value the Bay and its watershed as a living, connected system and who will act to
restore clean water and insure a high quality of life for all inhabitants.
effect on the audience determined?
2. Who is the program's audience? How large is the audience? How is the program's
Although the primary audience consists of junior and senior high school students and
their teachers, CBF also works with younger students as well as adult groups of all
types. On an annual basis, we provide over 35,000 student-days of educational field
trips. Trips vary in length from one day to two weeks; a two-day trip for 20
students equals 40 student-days. All field trips build in time for participant
feedback, to discuss what was effective and what was not. In addition, group
leaders are requested to fill out an evaluation at the completion of the trip.
3.
What is original or distinctive about the program?
a) CBF's Education Program is but one component of an organization whose overall
mission is to save the Bay. Lawyers, scientists, agricultural experts, land use
planners, etc., are also on staff. The educators receive the benefit of constant
and thorough interaction with other staff members, learning the latest science and
policy about the Chesapeake Bay. In this way, findings of the EPA's Chesapeake Bay
other adults.
Program are immediately included in the curriculum for the students, teachers, and
b) CBF puts a strong emphasis on academic and safety training. Educators are
employed twelve months a year, although they work in the field only nine months.
The remaining three are used for academic and safety training. The safety training
is the most vigorous of any similar program we know -- including a ten-day field
training program conducted by Wilderness Medical Experts, a team of doctors that
trains Outward Bound instructors. In addition, full water safety Red Cross training
is course. mandatory. All instructors receive an annual three-day training refresher
c) CBF educators often move from one environmental center to another, so that an
educator who runs field trips on the Susquehanna River may have worked in the salt
marshes of the lower Bay in a previous year. In this way, educators have a thorough
to the participants.
sense of the entire Chesapeake Bay watershed and are able to relate these concepts
Virginia Office: Heritage Building
1001 E. Main Street
Richmond, Virginia 23219
(804) 780-1392
Maryland Office: 14 Market Space
Annapolis, Maryland 21401
(410) 268-8833
Pennsylvania Office: 214 State Street
Harrisburg, Pennsylvania 17101
(717) 234-5550
100% Unbleached Recycled Paper
Chesapeake Bay Foundation/Application
Page 2
for The President's 1992 Environment
and Conservation Challenge Awards
d) CBF uses the most advanced facilities and equipment possible. These range from
a state-of-the art residential facility at the Port Isobel Island Environmental
Education Center (which includes composting toilets, solar hot water and space
heating, stormwater collection, a no-discharge graywater system, etc.) to 42-foot
custom Bay-built diesel vessels to modern scientific monitoring equipment that the
students can use in the field.
e) The seventeen environmental education centers include canoe fleets that work in
various locations near participants' schools, three residential island centers in
the mid-Bay, a Low Input Sustainable Agriculture farm, and inner-city centers in
Baltimore, Washington, and Hampton Roads among others.
4)
What are the measurable results or benefits produced by the program? How does
the program promote the development of an environmental ethic and make a positive
contribution to environmental awareness?
It is difficult to describe specific and measurable results from an education
program that does not include standardized testing of participants for comparative
purposes. Feedback from teachers, the students themselves, and adult participants
lead us to believe that the program is highly effective in instilling an
environmental ethic and a sense of stewardship. We also believe that the program
has value beyond the participants as news coverage of the trips in print and
electronic media expands the "audience." In addition, a number of parents of
student participants have described the impacts of the trips on them, as well.
Exercises on the field trips demonstrate to the participants that they are part of
an entire ecosystem, carefully and delicately balanced among competing uses. No
other form of environmental education is more capable of providing this sort of
response among participants than field work. By engaging students in conservation
projects, there is tangible evidence of environmental enhancement. This serves to
instill satisfaction in the participants, as well as improve water quality.
5)
How can the program be used or modeled by others?
The program has been modeled repeatedly by others. Across the country and
especially in the Chesapeake Bay area programs have developed based on CBF's model.
We actively work to assist these programs, through the distribution of curriculum,
recruiting methods, evaluation forms, etc. Also, CBF has encouraged staff exchanges
and has been very active in training the staff of other organizations.
7)
How long has the technology, program, project or service been operational?
The program has been in place since 1971.
15) Has the program been honored with any other environmental or conservation
awards in the past five years?
"Environmental Enhancement Award" given by American Society of Landscape
Architects - 1991.
16) In one paragraph (not to exceed 50 words), please summarize the program, its
objectives and what it has accomplished.
The Chesapeake Bay Foundation's Environmental Education Program provides over 35,000
student-days of in-the-field and on-the-water instruction in estuarine education
annually to students, teachers, and adults throughout the Chesapeake Bay watershed.
The goal is to create a constituency who not only value and understand the Bay but
also want to work actively for its restoration.
E.060
Application Form-1992
6. A-D: Please answer only the following Award criteria
questions pertaining to the specific Award category for
which you are applying. (For example: Partnership category,
se read the application form carefully and provide all information
answer questions A1-A5; EQM, B1-B7; Innovation, C1-C5;
requested. Please type or print clearly. Supplementary pages should
Education, D1-D5).
follow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one category. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question 6.)
not exceed two pages.
(01) Partnership
(02) Environmental Quality Management
A. PARTNERSHIP: awarded to diverse organizations or
(03) Innovation
groups that have fostered cooperative approaches to envi-
(04) X Education and Communication
ronmental needs at the local, regional, or national level.
2. Name of the project or program described in this application:
1. Who are the partnership's members? What are their
roles? What resources do they bring to the partnership?
ENVIRONMENTAL EDUCATION PROGRAM
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet, if needed)
conservation objectives? Has a sustainable plan of con-
X Mr. Mrs. Ms. Miss Dr.
certed action for meeting these needs been established?
Name: William C. Baker
3. How is the partnership distinctive or innovative?
What obstacles, environmental or otherwise, does it
Title:
President
overcome?
nization: Chesapeake Bay Foundation
4. What measurable environmental or conservation
benefits has the partnership produced?
Street:
162 Prince George Street
5. What aspects of the partnership can be modeled by
City: Annapolis
State: MD
Zip: 21401
others and transferred to other settings?
Telephone: (410) 268-8816
Fax: (410) 268-6687
B. ENVIRONMENTAL QUALITY MANAGEMENT:
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
X Mr. Mrs. Ms. Miss Dr.
reflects broad-based organizational approaches. Special
programs or projects may be more appropriate for entry
Name: Donald R. Baugh
in one of the other three award categories.)
Title:
Director, Education Program
1. What are the organization's environmental policies
and objectives?
Organization: Chesapeake Bay Foundation
2. How has the organization's top management
Street:
162 Prince George Street
demonstrated commitment to these policies and objec-
tives? Do the policies demonstrate commitment
City: Annapolis
State:
MD
Zip: 21401
beyond legal compliance?
Telephone: (410) 268-8816
Fax: (410) 268-6687
3. What are the organization's environmental stan-
dards for its product(s) and operations? (Explain how
NOTE: The Selection Committee will rely heavily on Questions 5-6 in
they go beyond legal constraints and how they relate to man-
uning how well the application meets the award criteria.
agement control mechanisms.)
5.-riease attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
for publication, which provides a complete overview of the application.
The one-page response should be clear, concise, and should emphasize
the: a) Day-to-day management of the organization; b) Orga-
quantifiable results or benefits of the program.
nization's decision-making about research and development,
long-range planning, capital, and operating budgets?
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
and the general public?
7. How long has the technology, program, project or service been
operational?
6. What are the organization's control mechanisms that give
Program in place since 1971
decision makers objective data to measure continuous perfor-
mance improvement toward its short- and long-term environ-
8. Which of the following most accurately describes the appli-
mental objectives?
cant(s)? (Check more than one, if applicable.)
(01) National Business or Industry
7. What quantifiable, sustained environmental quality results
(02) Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03) National Nonprofit Organization or Foundation
tion's environmental approach?
(04) X Regional or Local Nonprofit Organization
(05) Local or State Government/Government Agency
C. INNOVATION-awarded to individuals, organizations and
(06) X Educational Organization
groups who have demonstrated exceptional creativity or pio-
(07) Voluntary Civic Organization
neered new approaches in the development and/or execution of
(08) Trade or Professional Society
technologies, programs, projects, or services that are environ-
(09) Youth Organization
mentally sound and economically sensible?
(10) Labor Organization
(11) Individual
(12) Other (Please describe):
1. What is the purpose of the technology, program, project or
service?
9. If business or industry, which of the following best describes
2. How is the technology, program, project, or service distinc-
the type of business or industry?
tive or innovative? What obstacles, environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
(02). Aerospace
(03) Communications
3. How is the technology, program, project, or service superior
(04) Construction
to other approaches? Does it offer a viable alternative to a
(05)
Electronics/Computers
problem for which no solutions previously existed?
(06) Energy
(07) Engineering
4. Can the technology, program, project or service be replicated
(08)
Environmental Services
in an economically feasible manner?
(09) Financial Services/Insurance/Real Estate
(10) Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11)
Manufacturing-Other
efits or results of the technology, program, project, or service?
(12) Mining
(13) Recreation
(14) Trade-Wholesale
D. EDUCATION AND COMMUNICATION-awarded to indi-
(15)
viduals, organizations, or groups which have developed educa-
Transportation
(16)
Utilities-Electric, Gas or
tional or informational programs that inspire respect for the
(17) Other (Please describe):
environment and raise the public's environmental literacy.
1. What is the program? What are its environmental or conser-
10. Which of the following most accurately describes the environ-
vation objectives? SEE ATTACHED
mental program under consideration for an award? (Check more
than one, if applicable.)
2. Who is the program's audience? How large is the audience?
(01) agriculture
How is the program's effect on the audience determined?
(02) air quality
SEE ATTACHED
(03) conservation
3. What is original or distinctive about the program?
(04) X education-general public
SEE ATTACHED
(05) education-academic
4. What are the measurable results or benefits produced by the
(06) energy
program? How does the program promote the development
(07) environmental quality management
of an environmental ethic and make a positive contribution to
(08) forestry
environmental awareness?
(09) hazardous waste remediation
SEE ATTACHED
(10) international
5. How can the program be used or modeled by others?
(11) natural resources
SEE ATTACHED
(12) pollution control
14. Please indicate which of the following are the primary audi-
3) recreation
ences, beneficiaries, or users of the program or service, and esti-
4) recycling
mate how many persons are served: (Select up to 3 categories.)
(15) solid waste
(16) source reduction/pollution prevention
Type
FY'91 Figures
How Many People
(17) water quality
(18) wetlands
(01) Business or Industry
(19) wildlife and fish resources
(02) Trade or Professional Society
(20) Other (Please describe):
(03) Government
(04) X Educational Organizations (Schools) 34,812
11. If applicable, list the sources of the program's support and the
(05) Youth
percentage of support provided, including grants and in-kind
(06) Community or Public Interest Groups
contributions of goods and services. (Use separate sheet if needed).
(07) Local Community or Local Public
(08) X General Public
1,254
Source Contracts & Tuition
% 47
(09) Employees
(10) Customers or Clients
Source Grants & Contributions
% 46
(11) Other (Please describe):
Source Endowment
% 7
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
"Environmental Enhancement Awards" -
and services:
Given by American Society of Landscape
Architects - 1991
$ N/A - Developed over several years
the project is ongoing, what is the annual cost? +$1,900,000
berating only; exclusive of fixed asset additions)
$
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
A
CBF's Environmental Education Program provides over
35,000 student-days
of
field instruction in estuarine education annually to students, teachers,
and adults throughout the Chesapeake Bay watershed. The goal is to create
a constituency who not only value and understand the Bay but want to work
actively for its restoration.
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
should be addressed: "Attention: Award References." References
Completed applications must be postmarked
should have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
beneficiaries of your program.
Conservation Challenge Awards
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
below.
Washington, DC 20503
All information submitted with the application should be
Name: Kristen Davis
considered public information and becomes property of
the President's Challenge Awards program.
Title: Student, Broadneck High School
Award recipients will be notified in Fall 1992. Recipients
Street: 1265 Green Holly Drive
must be willing to assist the President's Challenge Awards
program in making nonproprietary information about
City: Annapolis
State: MD Zip: 21401
their environmental programs available to others who
wish to replicate their success.
Telephone: (410) 757-1300 Fax:
--
Application Format
Name: Mary Anne Stevens
Please submit one original and four photocopies of your
application. You may include up to 10 pages of supporting
Title: Gifted Coordinator Amherst County
materials. (NOTE: Photocopying both sides of a sheet of
High School
paper will be considered two-pages.) Any oversized items
Street: P. O. Box 410
must be reduced to fit a standard 8.5" X 11" page format.
City: Amherst
State: VA Zip: 24521
Supporting materials may include items such as brochures,
photographs, press clippings, and graphs depicting the
Telephone: (804) 946-9391 Fax:
program's results. The materials may not be used as a
substitute for written responses to Questions 5 and 6.
Name: David Royer
The order of pages in the submitted application should be
as follows:
Title: Associate Professor of Biology,
1. 4-page application (Questions 1-20)
Lincoln University
2. 500-word overview summary (Question 5)
Street: Grim Hall
3. 2-page responses to criteria questions (Question 6)
4. 10 pages of supporting materials
City: Lincoln University State: PA Zip: 19352
5. 3 letters of recommendation (Question 17)
Telephone: (215) 932-8300 Fax:
---
NOTE: The entire package should be stapled in the upper,
ext. 512
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
18. Please sign below to indicate that all applicants agree a) to
by the technical evaluators and selection committee. Do
abide by the rules and requirements of the awards competition,
not put the application or backup materials into a binder,
and b) that all information submitted is true and accurate to the
notebook or plastic cover.
best of their knowledge
Signature; hes?-
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Date: 521.92
Paperwork Reduction Act, CEQ estimates that completion of this
application will take 10 hours. Send comments regarding the col-
lection of this information, including suggestions for reducing the
Title: President
Organization: Chesapeake Bay
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
Foundation
ject, Office of Management and Budget, Office of Information and
Telephone: (410) 268-8816
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
printed on recycled paper containing more than 50% post-consumer waste
Chesapeake Bay Foundation/Application
Page 2
for The President's 1992 Environment
nd Conservation Challenge Awards
d) CBF uses the most advanced facilities and equipment possible. These range from
a state-of-the art residential facility at the Port Isobel Island Environmental
Education Center (which includes composting toilets, solar hot water and space
heating, stormwater collection, a no-discharge graywater system, etc.) to 42-foot
custom Bay-built diesel vessels to modern scientific monitoring equipment that the
students can use in the field.
e) The seventeen environmental education centers include canoe fleets that work in
various locations near participants' schools, three residential island centers in
the mid-Bay, a Low Input Sustainable Agriculture farm, and inner-city centers in
Baltimore, Washington, and Hampton Roads among others.
4)
What are the measurable results or benefits produced by the program? How does
the program promote the development of an environmental ethic and make a positive
contribution to environmental awareness?
It is difficult to describe specific and measurable results from an education
program that does not include standardized testing of participants for comparative
purposes. Feedback from teachers, the students themselves, and adult participants
lead us to believe that the program is highly effective in instilling an
environmental ethic and a sense of stewardship. We also believe that the program
has value beyond the participants as news coverage of the trips in print and
electronic media expands the "audience." In addition, a number of parents of
student participants have described the impacts of the trips on them, as well.
xercises on the field trips demonstrate to the participants that they are part of
n entire ecosystem, carefully and delicately balanced among competing uses. No
other form of environmental education is more capable of providing this sort of
response among participants than field work. By engaging students in conservation
projects, there is tangible evidence of environmental enhancement. This serves to
instill satisfaction in the participants, as well as improve water quality.
5)
How can the program be used or modeled by others?
The program has been modeled repeatedly by others. Across the country and
especially in the Chesapeake Bay area programs have developed based on CBF's model.
We actively work to assist these programs, through the distribution of curriculum,
recruiting methods, evaluation forms, etc. Also, CBF has encouraged staff exchanges
and has been very active in training the staff of other organizations.
7)
How long has the technology, program, project or service been operational?
The program has been in place since 1971.
15)
Has the program been honored with any other environmental or conservation
awards in the past five years?
"Environmental Enhancement Award" given by American Society of Landscape
Architects - 1991.
16)
In one paragraph (not to exceed 50 words), please summarize the program, its
objectives and what it has accomplished.
The Chesapeake Bay Foundation's Environmental Education Program provides over 35,000
tudent-days of in-the-field and on-the-water instruction in estuarine education
nnually to students, teachers, and adults throughout the Chesapeake Bay watershed.
The goal is to create a constituency who not only value and understand the Bay but
also want to work actively for its restoration.
Supporting Materials
CHESAPEAKE BAY FOUNDATION
Application for The President's 1992 Environment
and Conservation Challenge Awards
The following represent selected entries in the group journal maintained at the Chesapeake
Bay Foundation's Isobel Island Education Center. These entries were made during field
trips occurring in the fall of 1990 by student participants from the following schools:
Nelson County High School, Nelson County, Virginia
Spotsylvania High School, Spotsylvania County, Virginia
Varina Senior High, Henrico County, Virginia
Redland Middle School, Montgomery County, Maryland
Grundy Senior High, Buchanan County, Virginia
The Potomac School, Fairfax County, Virginia
"You are a wonderful teacher, and besides teaching us to like and love nature, you
also taught us to love each other and work as a team."
"I never imagined this trip would be this fun when I signed up for it. I have
learned a lot here, probably more than what I could learn in school for a month."
"I had a great time. I believe in what you are doing. We played a lot of games. I
will try to do something at home. That's all that matters, right?"
"All the education I have received was worth giving up my Spring Break. I would do
it again in a heartbeat."
"This weekend I met a place and people that I will never forget. When I was first
invited to come to Port Isobel, I was really excited, but I never imagined it could be
this great!! I've never met 3 people and a dog who live what they preach as much as
you!!"
"I have also learned a new respect for the Chesapeake Bay Foundation and its
dedicated employees I know you have changed my future with the Bay as you have probably
done with so many others."
"Steve - you are an inspiration to others - an environmental `whiz"! If one person
can make a difference, it is you.'
"What I also liked about this trip is that you can be yourself and that is something
I can't do everyday."
"It enabled me to become more aware of the environmental problems and what I could
do to help. One person can make a difference."
"The main goal I have set for myself, is to bring back my experiences and share them
with others."
The Virginian-Dilot
ESTABLISHED 1865
LETTERS
Chesapeake Bay can be saved
To the Editor:
bound together by a newfound love and
respect for one of our most precious re-
Few people have an opportunity to ex-
sources
the Chesapeake Bay.
perience the Chesapeake Bay as I have
But eel grass which once flourished
just done with 13 other teachers from
along the banks of Hampton Roads has
Virginia. For five days we canoed,
almost disappeared, causing drastic de-
camped, pulled nets and crab pots and
clines in the populations of waterfowl,
talked to citizens and watermen along
fish and shellfish. Oysters have all but
Dragon Run, the Piankatank River and
disappeared from the Bay. What has
Chesapeake Bay.
been described as "the largest and most
Sponsored by the Chesapeake Bay
biologically productive estuary in North
Foundation and planned by Georgia Ya-
America" is severely threatened.
maki, this "hands on" field trip brought
Unlike many environmental problems
a group of strangers together for a week
currently in the news, this is not some-
to learn about and experience one of the
one else's problem. We all must make
few remaining pristine rivers in the Bay
the health of the Chesapeake Bay our
system. We are no longer strangers af-
environmental priority.
ter our experience. We are a group
As a teacher, one of the things I try to
stress to my children is that each one of
us can make a difference. We hear that
an awful lot these days, but I experi-
enced it firsthand during my trip.
Through education programs spon-
sored by the Chesapeake Bay Founda-
tion, people in the Bay watershed are
realizing that we each have a part to
play in the fight to save the Bay. I would
hope that everyone who cares about the
future of our Bay will find a way to be-
come involved, to become informed, to
educate, to become a member of the
Chesapeake Bay Foundation. This is an
environmental problem that's close to
home and one that affects all of us in
this area. We can make a difference.
SUSAN B. COFER
Virginia Beach, July 29, 1989
Takoma Park Intermediate School
Moniko
County
7611 Piney Branch Road
Public
Schools
Silver Spring, Maryland 20910-5199
(301) 589-7170
November 21, 1988
Mr. William Baker, President
Chesapeake Bay Foundation
162 Prince Georges Street
Annapolis, MD 21401
Dear Mr. Baker:
Enclosed is a copy of a letter I received first thing this morning. The
program offered by the Chesapeake Bay Foundatin had a significant impact
on the Edwards family.
Sincerely,
Stephen Lanham Tarason
1
Principal
112 Sunnyside Rd.
Silver Spring, Md. 20910
21 November 1988
Dear Mr. Tarason.
Thank you. your staff and the knowledgeable people at the Chesapeake Bay
Foundation for the wondertui learning experience you offered my daughter. The
science club expedition to Fox Island was education at its best. Kathy came home
using all kinds of words (benthos, precipitation, constellation, marshlands etc.)
as if that type of vocabulary was used everyday. Her understanding of the
relations between groups of animais and plants sharing a habitat was certainly
increased.
Everything from solar-water-heating to bike-power-pumping of water was relayed
to us at home with enthusiasm. She learned more there at Fox Island in three days
than she probably would learn in three years in the class room.
What IS more-my often quiet. primarily observing child. came home with tales
of performing and even singing. ( 1 would appreciate it if you would relay my
thanks to Josh of the staff who drew her out and even helped her and two others to
write a song about Fox Island. Kathy also came home with two new friends--not
easy for an introverted student in an outgoing, extroverted group.
This experience has had a fine impact on my daughter. When the happiness
fades and the high disappears, 1 think there will be a song about Fox Island still
running through her head and a store of knowledge and appreciation for an exciting
environment.
Thank you all for supporting such an opportunity.
Sincerely. Anne Tedard
Anne S. Edwards
The CBF Education
Program teaches tens
of thousands of
students annually -
on creeks and streams
in the Allegheny
highlands, at urban
study sites, at our
Clagett Farm
Education Center, and
on the open Bay.
September 18,1990
"
Chesapeake Bay Foundation
162 Prince George Street
Annapolis, MD 21401
To whom it may concern:
Absolutely,
On September 12 through 15, 1990, I accompanied my daughter, Lisa, and her
hout question,
9th grade class at the Bryn Mawr School in Baltimore as they took part in an
educational and fun trip. The girls visited Clagett Farm near Upper Marlboro,
trips are worth
sailed on a skipjack out of Solomons, and canoed through Chesapeake Bay
every minute that
marshland. I personally found this trip to be extremely educational and
enjoyable, and I know that the girls found it to be a most rewarding trip.
are spent on them.
I would like to most highly commend Michael Heller, manager of Clagett
There is just no
Farm. for his leadership, environmental teaching and kindness. I would also like
to thank all the rest who played a major role in making this a great learning and
way these
enjoyable experience; Holly, Brendon, Captain Jack, Ron, Tom, Amold, and
Serge, our Soviet friend; and especially Bo, the senior CBF educator at Clagett
students could get
Farm, who did an outstanding job as program director, activity leader, and
environmental role model. I know there are others that I did not mention by
the same kind of
name.
experience in a
I want to congratulate the CBF for offering such an outstanding program for
classroom.
our young people, and for providing such an excellent staff of caring individuals
who made this experience so worthwhile. I personally have learned a tremendous
Biology teacher Beth Triplett
amount about the Chesapeake Bay, the problems the Bay faces, and the ways that
the Bay can be made a better place for everyone and everything that lives in or
around it. Keep up the good work!
"
Very truly yours,
Ronald P. Byank, M.D.
Ronald P. Byank, M.D. F.A.C.S.
Chairman, Department of Orthopaedic Surgery
Francis Scoll Key Medical Center
Assistant Professor, Orthopaedic Surgery
John Hopkins University, School of Medicine
Printed on recycled paper
Note:
Copied from California Coastal
Conservancy publication.
Photographs omitted to save
space.
Learning To Love
Chesapea
by Rasa Gustaitis
hesapeake Bay is the largest and most
sidered expected population growth and
eachyearinskippacks.crabboats,andother
productive estuary in the continental
development to the year 2020 and found
traditional bay workboats The carefully
United States, but it is also the catch
"disturbing trends that will slowly over-
planned study trips-which are preceded
basin for almost all the treated sew-
take the gains being made in improving
and followed by classroom work-usually
ige, agricultural runoff, and waterborne
environmental quality" unless "prompt
start near home and move out to wider
ndustrial waste in its 64,000-square-mile
and forceful action is taken" to manage
waters. Excursions are designed to allow
vatershed. The degradation in water
the expected growth. The Year 2020
everyone aboard to experience life on the
quality had been apparent for years in
Panel strongly recommended statewide
bay, to perceive both problems and solu-
ilgae blooms, unexplained fish kills, dis-
land-use planning and other measures
tions. Students pull up oysters with tongs
ppearance of underwater grasses, and
sure to arouse powerful opposition in
and dredges, examine them. and and that
he condition of oysters, rockfish, and shad.
all the bay states.
many are diseased. They gather samples of
n 1983 the Environmental Protection
other marine life in plankton nets, crab
Agency published the results of its five-
Strangers to the Bay
pots, eel traps, and by other traditional
rear study, confirming with hard data
methods. They test water for dissolved
what had been feared or suspected: Dras-
How to accomplish what was nec-
oxygen, metals, nutrients, and turbidity
ic measures were needed to save the bay.
essary to save the Chesapeake? The
They learn about the watershed, and about
Four years later, the governors of
number of people who earned their
their place in it. A teacher from Roanoke,
Maryland, Virginia, and Pennsylvania and
living from the bay was shrinking.
Virginia, who regularly takes classes on
he mayor of the District of Columbia
Bans had been imposed on fishing
these trips, says: "It's like going to
igned the Chesapeake Bay Agreement,
for rockfish and shad. Only a few
Disneyland. You're having so much fun
ledging to work together to stop the
of the graceful skipjacks still dredged for
you don't realize you're learning."
buse of the estuary and to repair the
oysters-the last sailing workboats in the
Last year, 32,000 schoolchildren and
lamage. The document included a man-
country, remnants of a fleet that had
teachers participated; this year 35,000 are
gement plan for the bay, listed specific
numbered hundreds. Oyster beds had
expected to take part. Most came for day
oals, and committed the signatories to
succumbed to pollution, overharvesting,
trips. Some, however, spend up to two
educing the amount of nitrogen and phos-
and disease, and some people suggested
weeks studying the bay while camping or
horus entering the main body of the bay
that it would be cheaper to put the idled
staying in a lodge on an island.
y least 40 percent over the next dozen
watermen on welfare than to bring back
"Our purpose is not education." says
ears. "The agreement makes it very clear
the oyster beds.
Donald R. Baugh, education program di-
hat every citizen, every level of govern-
Clearly, many local residents were
rector for the Foundation. "We' trying to
nent and every private organization or
now divorced from the estuary that had
get water quality improvement, and that's
pecial interest group has a role to play in
supported human life on its shores for
the only way we can do it." State contribu-
our campaign to protect the Chesapeake,"
more than 10,000 years. They had to learn
tions to the program come from bay clean-
according to Maryland Governor Donald
to appreciate it again as a precious com-
up funds. The aim is "to develop constitu-
mons.
Schaefer.
ents for the bay who are informed deci-
In 1988, a blue-ribbon task force con-
With this goal in mind, government
sion-makers and who are motivated to
and citizen- leaders undertook a major
take action" by "carefully crafted direct
public education campaign to reintro-
exposure to the bay."
duce the people of the watershed to Che-
sapeake Bay. One of the major compo-
Gathering Data the Easy Way
nents of this campaign is the environ-
mental studies program operated by the
Sally Kutzer, a science teacher at Ro-
Chesapeake Bay Foundation in coopera-
land Park Middle School in Baltimore, who
tion with schools, especially those in
has taken children on the Foundation's
"I grew up here, in
Maryland and Virginia. This is a regional
trips for 11 years, likes to show them the
Baltimore. I walked to
program, conducted at 75 locations on
inner harbor of Baltimore, "a very stressed
the water, on islands, along the shore,
area," and also Meredith Creek, one of the
school-and to college.
and along streams. It is probably the larg-
prettiest undisturbed creeks in the upper
est and most comprehensive watershed
Chesapeake. There they step in with hip
I didn't even know the
education program in the country.
waders and gather organisms in seine nets
At a time when many California
near the shore. "This is especially great for
harbor was here. I was
schools have sharply cut down or elimi-
inner-city kids who have never experi-
nated outdoor study programs, the Che-
enced anything like this," she says. The
landlocked."
sapeake Bay Foundation has been lead-
trips provide data that can be used in the
Myrtha Allen
ing expeditions for tens of thousands of
classroom and "help them to understand
schoolchildren and hundreds of teachers
the significance of quantitative data and to
34
WATERFRONT ACE
interpret it," Kutzer says. Up to 90 percent
and has spent summer vacation time as a
The Lady Maryland
of the bay are anoxic (without oxygen)
of her students have gone on a trip. "My
naturalist at a day care center.
Foundation also
because phosphorus and nitrogen pollu-
1 goal is to get all to go," she says. There are
Most of her students are "landlocked"
conducts
tion have encouraged algae blooms that
long waiting lists.
as she was. Because she usually teaches
environmental
shut out sunlight. Algaeand sediment have
Whether children get to go depends in
five classes a day but can take only one at
education
killed underwater plantsa thusdeprived
large part on teachers' willingness to put
a time on a trip, she must provide a substi-
fish of food and shelter.
programs on the
out special effort. The Foundation requires
tute for the four others-and no funds for
Chesapeake. Its
They discussed the cost of removing
that they spend at least a day at a teachers'
that are available. She has paid a substi-
graceful schooner is
nitrogen from sewage outflow, ways to
workshop or, preferably. participate in a
tute teacher out of her own pocket, asked
a full-sized replica
stop agricultural chemicals from reac hing:
one- to two-week session. Some teachers
her students to chip in, and planned trips
of Q traditional
the bay (a tree-planting program is under
must, in addition, overcome major logisti-
for weekends. However, "a lot of the stu-
"pungy" boat,
way), and they heard that one in ten jobs in
cal and other obstacles.
dents are parents, some are working, and
developed to carry
the regional economy. was dependent on
they are just plain uninterested in week-
perishable cargo
the bay. They talked of the implications of
Clearing the Way
ends," she has found. To entice them, she
such as oysters and
"Boswash," the creeping urban sprawl that
has gone so far as to take a video camera
melons. It now
would eventually join Washington and
Myrtha Allen teaches science in Balti-
on some of the trips so she could show
carries groups of
Baltimore into a single megalopolis.
more's Patterson High School, whereabout
those who did not come what they are
students and others
They did all that, but they also looked
half the students drop out before the 12th
missing. "These are students who have
on trips that focus
out over the water, tried to follow Earl Wil-
grade. Above the blackboard in her class-
never scaled a fish, never stepped into a
on the Port of
liams' knot-tying demonstrations. laughed,
room hangs a sign: "Failure comes not
stream," she explains.
Baltimore, and also
relaxed. They considered the bay while
from lack of ability but from lack of effort."
Inner-city children are not the only
travel to many
The effort required, however, is often far
ones "landlocked," however. Those from
tershed are also often surprised that they
fragility of
"There's a girl whose mother just threw
have any relationship to the bay. Yet agri-
Chesapeake Bay
cultural pesticides, fertilizer, and sediment
and the estuary's
There are kids who won't come to school;
contribute heavily to bay pollution.
rich history.
COURTESY LADY FOUNDATION
drifting with the gentle breeze, on open
other harbors,
water, in the open air, where hope flour-
greater than most young people are re-
inland farm communities within the wa-
stressing the
ishes far more readily than does despair:
quired to-or are able to-manage.
One Day Could Free the Mind
her out-she has to find a place to live.
One intense day on the bay does not
the job has taken first priority. We have
seem like much, perhaps, but it can be an
pregnancy, poor attendance, students in
Preparing for Citizen Action
eye-opening experience. It can have a ripple
the 10th grade for the second time. We
effect that may be hard to trace, but that, in
have those call 'deliberate failures.' We're
One of the Foundation's new programs
of Maryland's county social studies su-
the long run, is essential if high-minded
competing against stress at home, peer
is in social studies, meant to prepare stu-
pervisors gathered in Annapolis one fine
goals and policy statements are to be trans-
pressure, and money."
dents to make decisions on the social is-
spring morning, to board a skipjack.
lated into actions that will, together, re-
Allen tries hard to get as many of her
sues they will face, such as conflicts be-
The boat was leased from Ed Farley,
verse the processes of degradation and
students as possible however, because
tween economic profit and clean water.
who had been using it for oyster dredg-
save Chesapeake Bay. For some, as for
she knows from personal experience what
This program is in keeping with a state of
ing in the winter and for charter trips
Myrtha Allen, this kind of experience could
that can mean.
Maryland board of education mandate
other times. The other crewmen were
reveal new possibilities in life, suggesting
"I grew up here, in Baltimore," she
adopted last year, requiring that environ-
Earl White, a waterman since 1939; Earl
that it may not be necessary to earn a living
says. "I walked to school-and to college.
mental education in the schools be de-
Williams, who maintains wooden ves-
by strapping yourself into an automobile
I didn't even know the harbor was here. I
signed "to enable students to make deci-
sels for the Navy; and Polly Chandler, a
and joining the harried mob that creeps
was landlocked." Then she enrolled in a
sions and take actions that create and
former teacher who is now one of more
along the Washington Beltway to some
two-week CBF summer teachers' work-
maintain optimal relationships between
than 40 full-time people on the Founda-
windowless office where you spend the
shop held on one of the bay islands, and
themselves and the environment, and to
tion's environmental education staff.
day glazed-eyed in front of a computer;
her world expanded. "I had never slept in
preserve and protect the unique natural
For five hours, as the boat drifted, the
that you could, given a healthy bay. live
a tent or anywhere outside. I got bit by
resources of Maryland, particularly those
school administrators learned about their
like this, on the water, feeling the wind on
mosquitoes. I got stuck up to my hips in the
of the Chesapeake Bay and its watershed."
bay. They heard how the bay came to be
your face, hauling in food for the commu-
mud, and this man had to pull me out. It
"We did an assessment three years ago
18,000 years ago, when glaciers began to
nity to eat, as people have been doing for
was awful, it was great. A lot of people in
and found that a lot of kids know about
melt and drowned the river now known
centuries. One "carefully crafted" day on
that workshop left before the two weeks
nuclear war, the population crisis, and
as the Susquehanna. They heard first-
the bay can free a landlocked spirit so that.
were up. But now you can't get me away
have " sense generally that things are
hand stories of life on the water when you
waterborne and airborne, imagination
from camping." She has since gone back
getting worse and are out of control," said
could simply drift-as they were drift-
freshens, and we manage to change
summers to volunteer for the Foundation
Gary Heath, Chesapeake Bay education
ing-to make the legal limit of oysters in
course-toward life.
7
on the island, has participated in a Sea
coordinator for the state of Maryland
an hour. They saw the sick condition of
Grant program at the University of Dela-
Department of Education. "We are trying
the oysters " dredge pulled up. Facts they
ware, writing a class program titled "Marsh
to address that feeling."
already had from news reports assumed
Rasa Custaitis is editor of California Water-
Plants Are More than Obnoxious Weeds,"
To sample this day-long program, half
adifferent meaning. They heard that parts
front Age.
38
WATERFRONTACI
One washington 108
TIII ISUAL MAY 2. 1991
Robert Rhodes gets a closer look at a crayfish that was pulled out of the Potomac River during the D.C. students' tour of the Potomac and the Anacostia.
Water Courses
Day on the River Helps Promote the Bay
But there's hope. they learned.
By Pat Durkin
even for the Anacostia.
Special to The Washington Pow
"A let of the damage can be re-
ameka Lee eyed the oily-
versed," said instructor Bruce Pen-
land.
T
looking blob of gray mud
from the Anacostia River
Bundled in sweats and jackets
bottom as it settled on
against the spring morning wind.
the deck of the Susque-
the students set out on their trip in
hanna like chewing gum
the small fishing boat refitted as a
research vessel by the Chesapeake
on a hot sidewalk.
Bay Foundation.
"Disgusting," she said, wrinkling
The nonprofit conservation group
up her face and turning away.
runs cruises for public schools with-
The lump of clay was one of many
in the bay's six-state drainage area
lessons that students from Anacos-
to give students "a better idea of
tia High School learned on a recent
how their neighborhoods are con-
school cruise of their neighborhood
nected to the waters of the bay."
Bruce Peniand,
river.
said Donald R. Baugh. director of
using catch
The mud sample told of a river
foundation education programs.
from the nets,
too full of silt runoff and too starved
Students from many Fairfax
demonstrates
for oxygen and light to sustain much
County. Montgomery County and
how white
perch eat.
vegetation or animal life.
See BAY, Page 8, Col 1
THURSDAY. MAY 2, 1991
56
THE WASHINGTON POST
Exploring
A River
BAY, From Page 7
Prince George's County schools
have gone on similar trips during.
this school year.
The voyage starts with a hard
look at the many storm drains set at
intervals along the waterfront.
Whenever it rains, these outlets
disgorge a torrent of rainwater run-
off--and with it debris and chemical
contaminants-into the river.
"Everything on the streets winds
up right here," Penland said.
The swirl of garbage, automobile
residue, pesticides and other chem-
icals pollutes the river, as does
waste-water overflow from the Blue
Plains sewage treatment plant.
The unsavory stew flows into the
Potomac and eventually into the
Chesapeake, where it contributes to
the bay's pollution problems.
The Potomac has gotten cleaner
over the years, the result of a long-
running campaign to make the river
swimmable again. But until recent-
ly, the Anacostia has been largely
ignored.
The difference- that cleanup ef-
forts can make was obvious, in wa-
ter samples the students drew from
the two rivers. The Potomac's wa-
Students, from left, Antonio Smith, Robert Rhodes and Daryl Frierson are at the front of the pack for net-pulling duty during the Chesapeake Bay Foundation.cruise.
ter was nearly clear. The Anacos-
tia's was coffee-colored.
fields filled in the shipping channel.
the water and towed till a flock of
There in the net was an opportu-
gingerly, closed her eyes, then tim-
So, what could they do to help save
"I knew it was filthy, but 1 didn't
seagulls overhead signaled a catch.
nity for a lesson in fish anatomy: Fish
idly ran her fingers around the
the Anacostia?
think it was this bad," said Adrienne
Today, the river is barely deep
predator's bite.
Some vowed to get more in-
enough for small pleasure boats.
"Haul it up," Penland shouted.
with mouths that point downward
"Feels like sandpaper." she
volved in activities such as those
Thompson.
All but the hardiest fish avoid the
Pulling together, the students
feed on the bottom. A. mouth that
The Anacostia's problems began,
brought on deck the heavy net with
squealed, inspiring. classmates Daryl
that were organized around Earth
two centuries ago, when the river
cloudy, shallow waterway, partic-
points up is the sign of a predator.
"Who's brave?" Penland asked.
Frierson and Antonio Smith to rap:
Day. Several said they would help
was still used by oceangoing vessels
ularly in summer when warm
a bounty of 32 fish, mostly catfish,
white perch and tiny orange fish
holding up a postcard-sized predator.
Your soul starts to shiver
organize cleanups on their own.
to get to the old port of Bladens-
weather activates bacteria that use
up what little oxygen there is.
called pumpkin seeds.
"Me," said Denise Jefferson.
Your heart starts to beat as
"We should take better care of
burg. About that time, farmers be-
"The water's still cool, so let's
"Not bad for the Anacostia," Pen-
"Okay, put your finger in the
your pumpkin seed
our water.' said LaCretia Gray.
gan clearing the fields around the
river for crops.
land said. "But when it warms up. the
fish's mouth and feel its teeth."
Takes a chunk out your
"We need it to live. We should find
see if we can catch some fish," Pen-
land said. A large net was cast into
Anacostia will be a dead river again."
Jefferson extended her finger
meal.
some way to clean it.up."
Over the years, runoff from those
THE NEWS, FREDERICK, MD., WEDNESDAY, NOVEMBER 20, 1991
Staff photo by Sam Yu
About 15 students in the "Chemistry in the Community" class at Walkersville High School got their
feet wet during a class project assessing the water quality of Glade Creek near Walkersville. In front,
from left, are Tim Onizuk, Rob McDonald, Shelly Shadoe and Claudia Donegan, manager of the
Chesapeake Bay Foundation stream restoration program, which sponsored the field trip.
Creek gives kids view of bay
Although the little stream is barely
By RICHARD KERNS
changes in the stream's condition,
5 feet wide in places, it empties into
News-Post Staff
providing an indicator of its health.
the Monocacy River, which empties
According to Mr. Fletcher, the
into the Potomac River, which
WALKERSVILLE - Chemistry
stream contains a "low diversity" of
empties into the Chesapeake Bay.
students from Walkersville High
I
insect life, consisting mostly of SOW
"What we're trying to show the
School went on a field trip to gauge
bugs and leeches. He grades the
kids is that you don't have to be right
the effects of pollution on the
stream's overall health as "fair to
on the bay to have an impact on its
Chesapeake Bay and learn how they
poor," due to in part to runoff from
water quality," Mr. Hedges said.
can help to clean up the vital body of
farms and developments.
The daylong Monday field trip was
water.
As part of the program, the foun-
conducted by members of the
The class didn't charter a bus or
dation team drilled students in
Chesapeake Bay Foundation, a
arrange a car pool for a trip to the
environmentally healthy practices
private, non-profit organization
Eastern Shore, though. They walked
such as recycling. The foundation
funded primarily through donations
out to the school's back yard.
from its 80,000 members. The group
About 15 students from Gary
also donated four trees, which were
also receives educational grants
Hedge's "Chemistry in the Commu-
planted on the school grounds to help
from the Maryland State Depart-
nity" class trudged through the
deter soil erosion into the creek.
ment of Education, and the
water and muck of Glade Creek in
Chesapeake Bay Trust, which is
hip waders, studying the condition of
The students pledged to monitor
funded through the state's "Treasure
the stream. Throughout the day, the
Glade Creek through the "Adopt A
the Chesapeake" license plates.
white-brick walls of Walkersville
Stream" program. Foundation
Students collected samples of
High, less than a mile away, were
officials said the students will moni-
insect life in and around the stream
never far from sight.
tor the stream monthly and record
to determine the water quality and
overall health of Glade Creek. Steve
different conditions such as oxygen
Fletcher, one of three foundation
level, looking for changes in the
creek's condition that might indicate
experts on the trip, said small orga-
an unseen environmental problem.
nisms and bugs in the larvae stage
are particularly susceptible to
EASTERN SHORE NEWS/JUNE 22, 1991
Student finds
mua, we all sat quieuy around
the boat. No one made a noise;
trip valuable
we listened to t.ie beautiful
sounds around us, hearing ev-
To the editor:
erything from people talking in
Today I had the most fun I've
a nearby boat, to birds singing
had on a school trip since I
to the small waves hitting the
went to the circus in kinder-
boat beneath us.
garten.
Unfortunately, the time for
This trip wasn't like the oth-
us to leave had arrived. Our as-
ers we tend to go on. We didn't
signment for the ride back to
have to pay $50 to cross the
the dock was to write a poem or
bridge, ride a bus for hours, be
song about our day. After arriv-
quiet for long. listen to long bor-
ing back at the dock and hear-
ing lectures, or look at things of
ing all the poems, It was evident
no interest to us or that didn't
that everyone had learned a
directly relate to us. We went
great deal and had lots of fun
out on the Chesapeake Bay with
doing it - something we can't
the Chesapeake Foundation.
say about museums.
Twenty of my classmates and
Before departing the boat, we
I left Cape Charles just before
found out that this program was
8:30 a.m. with Capt. Jack Mc-
almost cut by the Chesapeake
Cready, his partner Ron Saack-
Bay Foundation due to a loss in
ie, and our teacher. Sally
funds by the state and lack of
Richardson. We rode the boat to
interest on the Shore; fortunate-
the old concrete ships near the
ly. it was saved. But even so,
old ferry station.
other students at Northampton
There we put out the net to
High School may not be able to
catch different specimens and
experience what we did today
talked about them: we tested
when it's their turn next year.
the water's pH, chlorine, turbid-
Due to drastic budget cuts by
ity. oxygen levels on the surface
the Northampton County Board
and the bottom, and salinity,
of Supervisors, we may not be
and then talked about the re-
going on many trips or doing
sults. We talked about how
anything outside of class.
someone in Blacksburg could
I hope the higher authorities
have an effect on the bay. We
in our county will realize their
learned that the healthiest part
budget cuts are ridiculous and
of the bay is right beside us,
think things through a whole lot
why it's healthy here and things
more before they put education-
we can do to keep it that way.
al trips like this one in jeopardy
After eating lunch and "play-
for us students.
ing" with (but learning about)
To the Chesapeake Bay
Foundation, and especially
Capt. Jack and Ron, thanks for
the fun and educational experi-
ence. Keep up the excellent
work.
Beth Buckner, sophomore
Northampton High School
Anne Arundel County Public Schools
Quality Creativity - Commitment
Dr. Larry L. Lorton
May 21, 1992
Superintendent of Schools
Attention: Award References
The President's Environmental and Conservation
Challenge Award
Council on Environmental Quality
The White House
722 Jackson Place, N. W.
Washington, D. C. 20503
Dear Sir:
In September of last year, I was a member of a group of students from Broadneck High School who
were fortunate enough to experience the wonders of Fox Island and the Chesapeake. Our Outdoor Science Club
has taken advantage of this and other Chesapeake Bay Foundation trips offered over the years. I represent
our club in fully supporting the Chesapeake Bay Foundation for the Challenge Award.
Our action-packed weekend at Fox Island, one of the outdoor stations run by the C.B.F., included
night canoeing under an incredible starry sky and dancing with thousands of monarchs that flutter in their
yearly migration over the salt marsh. We learned to conserve resources in numerous ways--one of which was
using only the amount of water that could be pumped by riding a bike. We dug for mussels, set out crab pots,
and fished for eels--all in preparation for our fabulous feast! Afternoon "marsh mucking" was followed by
a peaceful rest in the tall marsh grasses.
More important than the fun, we learned about the history and ecology of the Bay. We learned the
importance of the Bay's resources and its wetlands. Finally, we gained knowledge of how we can "Save the
Bay" -- as individuals and in groups. The rare beauty and splendor and wildness of the eastern Chesapeake
as experienced on Fox Island reminded us of how the entire Bay used to be and how it could be again with the
help of eager, enlightened citizens.
A weekend at Fox Island is an experience that sparks students' appreciation for our great Chesapeake
Bay, as well as for the rest of our beautiful planet. Between intense 5:30 a.m. sunrises and 8:00 p.m.
sunsets, the ordinary Fox Island day was jam packed with first time learning experiences and adventures of
all sorts. Experiencing the beauty of the Bay's wildlife in an unspoiled surrounding changed the way we all
look at and treat the Bay. It is that appreciation that leads to motivation and then in turn, to activism.
I was one of a group of enthusiastic club members that led Project Wild activities designed to educate
elementary school classes at Chesapeake Appreciation Days. We wanted to share what we knew. Some of us will
be involved in a project this summer in which we will be replanting marsh grasses on Wye Island. C.B.F. will
insure that the "next generation" will take on the enormous responsibility of protecting our environment by
providing our children with the opportunity to get close to nature.
Sincerely,
Kristen Davis
Senior
Broadneck High School
Outdoor Science Club
KD/jbd
Broadneck Senior High School
1265 Green Holly Drive Annapolis, Maryland 21401 Telephone: (410) 757-1300
AMHERST COUNTY HIGH SCHOOL
"COMMITTED To EXCELLENCE"
May 15, 1992
ttention: Award References
POST OFFICE Box 410
resident's Environmental & Conservation Challenge Award
:ouncil on Environmental Quality
AMHERST. VIRGINIA 24521
The White House
22 Jackson Place, N.W.
ashington, D. C. 20503
I would like to write to you to support the work that the Chesapeake Bay
oundation does in the area of Environmental Education. I am a Math Teacher
nd a coordinator for gifted students at Amherst County High School. We are
ocated in the foothills of the Blue Ridge Mountains. That waters that flow
nto the James River empty into the Chesapeake Bay.
Each school year, the Chesapeake Bay Foundation offers our students the
pportunity to see the effects of pollution in Amherst County on the plant
nd animal life of the Bay. We are able to offer our 9th and 10th grade
tudents two one day boat trips to the Bay area. The work the CBF does is a
onderful extension of the teaching being done in the Biology and Earth
pace science classes. They spend the entire day on a CBF boat collecting
a
and plant samples, identifying types of fish and studying the ecology of
h iy. The students return from the trip with a real concern for their
nvironment. They are able to learn tremendously from the hands-on
xperiments. The CBF staff allows students to learn at their own pace. They
re there to explain anything that the students do not understand.
The 2nd opportunity for environmental study is for our 11th and 12th
rade students. This trip is a three day field study on Port Isobel Island
bcated in the Chesapeake Bay. It offers the students a direct hands-on field
xperience. The students get very close to their natural environment. Most
f the daylight hours are spent outside. Even in 40 degree temperatures and
igh winds, there is much to be learned and observed from the aquatic
egetation and marshlands. The students become very angry when they find
lastic bottles and other pollution washing ashore. The beauty of the plant
nd animal life on this island is so peaceful, it makes you want to do
verything possible to preserve it.
As a result of the educational programs that the CBF offers our students,
e have a large recycling effort underway at A.C.H.S.. When the students are
<posed to the changing conditions of the Chesapeake Bay, they become the
oncerned citizens of tomorrow. The CBF plays a large role in educating the
iblic through school age children. The Chesapeake Bay is beautiful and
ique. Through the efforts of the CBF much has been done to clean up the
ollution and to educate the public to prevent continued pollution into the
iters of the Bay.
Sincerely,
Mary Anne Stivens
Mary Anne Stevens
Gifted Coordinator, 9th grade
LINCOLN
Lincoln University
UNIVERSITY UNITED develope 44 -
Lincoln University, Pennsylvania 19352
215 / 932-8300
May 20, 1992
President's Environment and Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place, NW
Washington, D.C. 20503
ATTN: Award References:
It is my pleasure to write to recommend The Chesapeake Bay Foundation as
8 recipient for an Environment and Conservation Challenge Award on the basis of
its environmental education program. Over the past several years I have taken my
students on several field trips conducted by the Bay Foundation staff, and I feel
I am qualified to write concerning the quality of their programs.
Since Lincoln is in the watershed of the Chesapeake Bay, I have chosen
the Foundation's Susquehanna Watershed field trip for my Ecology and
Environmental Science classes. These trips have been conducted in an exceptional
manner; the Foundation provides numerous materials prior to the trips to ensure
that the students are prepared. During the trips, the students are given
entensive "hands-on" experience with biological, physical, and chemical sampling
procedures which is the best way to stimulate learning and generate enthusiasm.
The staff on the trips have been cooperative, friendly, knowledgeable, and
flexible; it has been a pleasure to see the students and staff interact SO well
and easily. One of the most important outcomes of these trips is the knowledge
gained by the students; they learn about the larger issues and problems affecting
the Bay and its watershed, and they also learn how they as individuals can
influence issues and help to solve the problems. This is particularly important
as many people view environmental problems as beyond their control or influence.
It is safe to say that without the Bay Foundation I could never conduct
these trips, and there is another important value in this experience. Lincoln is
a Historically Black University, and I believe these field trips have contributed
to increased interest in environmental careers and/or environmental issues on the
part of the students who have participated (approximately 80 over the past three
years). Blacks are poorly represented among environmental professionals and
among the memberships of environmental organizations even though blacks are often
disproportionately affected by environmental problems. While these field trips
do not stimulate a large number of students to alter their career plans to become
environmental professionals, I do believe that nearly all of them now view their
environment with greater appreciation and concern and are more likely to support
environmental organizations and to speak out on environmental issues.
In conclusion, I recommend the Chesapeake Bay Foundation without
reservation for this award; their programs contribute greatly to environmental
literacy and concern. If I can provide any additional information, please feel
free to contact me.
Sincerely,
David F. Royal
David F. Royer, Ph.D.
Associate Professor of Biology
Application Summary
ID Number: E.010
Project:
Save Our Streams
Contact:
Ms. Barbara Taylor
Save Our Streams
258 Scotts Manor Drive
Telephone:
Glen Burnie, MD 21061-
(410) 969-0084
Summary:
Save Our Stream is a volunteer advocacy group that assists
citizens in identifying and correcting any water-related
problems on Maryland's waterways through hands-on water
quality testing and local activism. Save Our Stream's 7,000
volunteers strive to educate citizens, businesses, industries,
and government agencies to develop and provide a range of
educational materials, tools, and techniques for stream
monitoring; to organize communities to develop and strengthen
leadership focused on a common goal; and to build bridges
between communities, businesses and government.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
Comments:
Strength of program would seem to be coordination and
effective use of citizen action groups, representing business,
academia, industry and government, to preserve the more than
17,000 miles of MD streams. of significance, has been
training thousands of volunteers to clean up/monitor streams.
Since 1970, it, obviously, has been effective in maintaining
momentum in its educational/volunteer programs. Not focused
on one activity, but several, such as streams surveys and
clean-ups, storm drain painting, tree plantings and erosion
control, with programs, specifically, designed for individual
communities and situations.
"Save Our Streams" has been around for a long time and has
involved a lot of people. The organization has grown
impressively in budget and staff size since 1987, which
suggests heightened commitment to the efforts it promotes.
The emphasis on grass-roots activites is very commendable.
E. 010
5. SUMMARY
Since 1970, Save Our Streams (SOS) has been the
leading advocate protecting and restoring Maryland's
17,000 miles of waterways. Save Our Streams educates citizen
volunteers and community organizations to clean, monitor, and
protect these waterways. sos addresses the root causes of
stream pollution by educating and supporting people to perform
common-sense projects to solve them.
In 1991, Save Our Streams saw success in each of its three
main projects. The combined projects involved over 6,000
volunteers in stream restoration activities, increasing
statewide understanding of Maryland's fragile ecosystem.
A. BALTIMORE COUNTY CITIZENS FOR STREAM RESTORATION CAMPAIGN
sponsored approximately 50 community-based participation
activities including stream and watershed surveys, tree
plantings, storm drain paintings, stream cleanups, sediment
and erosion control monitoring, and the 100 Points Of
Stream Monitoring. These activities involved over 1,500
volunteers including members of more than 70 schools,
churches, community associations, and youth groups, the 100
Points of Stream Monitoring program is currently the only
citizen program to employ a modified version of the federal
EPA Protocol II for Rapid Bioassessment.
B. STATEWIDE ADOPT-A-STREAM PROJECT introduced or supported
ongoing activities in 21 counties, including Baltimore City.
More than 4,400 volunteers and 110 businesses and
organizations participated in these activities. Attesting to
the project's success, seven states (including the District
of Columbia) requested information for designing programs
or activities similar to Adopt-A-Stream.
C. SEVERN RIVER PROJECT is a three year pilot program in its
second year. The goal of the project is to increase awareness
of the problems facing the Severn and to encourage
neighborhood participation in the solutions. 1991 was marked
by the "Great Severn River Survey" in which 230 volunteers
surveyed approximately 140 miles of shoreline and stream
bank.
6 D.
1. Save Our Streams is a citizen action group started in 1970 whose
goal is to preserve, protect and enhance Maryland's 17,000 miles
of streams which flow into the Chesapeake Bay. Save Our Streams
recruits and trains volunteers and volunteer leaders to
protect and care for Maryland's waterways. Save Our Streams
projects include: stream cleanups, water quality monitoring,
stream surveys, watershed surveys, storm drain stenciling, tree
planting, construction site monitoring, and youth activities.
2. Save Our Streams attracts an audience statewide. The
organization has strong Adopt-A-Stream volunteer projects
throughout Maryland with 4,477 individuals in 1991 (including.
1,583 group leaders and 110 business leaders) from 21 counties
and Baltimore City performing Save Our Streams activities on
a regular basis. Organizations involved in Save Our Streams
Corporation. activities range from Girl Scout troops to the Westinghouse
3. Save Our Streams addresses the root causes of stream
pollution by educating and supporting people to perform
common-sense projects to solve them. Save Our Streams also
helps to build bridges between community organizations,
government, and businesses.
4. As of 1991, Save Our Streams has activated and trained
7,000 volunteers. Of these volunteers, 4,477 are now
cleaning, protecting, and monitoring 8,000 miles of Maryland
waterways. Each volunteer provides an average of 15 service
hours per year, and saves state and county governments
millions of cleanup and biological monitoring dollars.
Save Our Streams' programs promote environmental stewardship
in volunteers by helping communities develop and strengthen
leadership focused on a common goal -- cleaning up Maryland's
waterways and improving the environment. In addition, these
programs help build bridges between communities, businesses,
and government.
5. Save Our Streams programs can be easily modeled by other
groups. Save Our Streams educates communities about programs
in stream enhancement and waterway improvement and helps foster
partnerships between state and county government and citizens
to achieve remedies to pollution problems. By working with
potential and existing volunteer leadership, Save Our Streams
promotes, trains, and maintains strong and active community
coalitions that include civic, youth, and business components.
2
E,010
Application Form-1992
6. A-D: Please answer only the following Award criteria
questions pertaining to the specific Award category for
which you are applying. (For example: Partnership category,
ise read the application form carefully and provide all information
answer questions A1-A5; EQM, B1-B7; Innovation, C1-C5;
uested. Please type or print clearly. Supplementary pages should
Education, D1-D5).
follow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one category. See descriptions of
Taken as a whole, all' answers to criteria questions should
categories in Question 6.)
not exceed two pages.
(01)
Partnership
(02)
Environmental Quality Management
A. PARTNERSHIP: awarded to diverse organizations or
(03)
Innovation
groups that have fostered cooperative approaches to envi-
(04)
Education and Communication
ronmental needs at the local, regional, or national level.
2. Name of the project or program described in this application:
1. Who are the partnership's members? What are their
Save our Streams
roles? What resources do they bring to the partnership?
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet, if needed)
conservation objectives? Has a sustainable plan of con-
Mr.
Mrs.
Ms.
Miss
Dr.
certed action for meeting these needs been established?
Name: William Donald Schaefer
3. How is the partnership distinctive or innovative?
What obstacles, environmental or otherwise, does it
Title: Governor
overcome?
;anization: State of Manyland
4. What measurable environmental or conservation
benefits has'the partnership produced?
Street: State House
5. What aspects of the partnership can be modeled by
City: Annapolis
State: MD
Zip: 21401
others and transferred to other settings?
Telephone: 410-974-5300 Fax: 410-974-5328
B. ENVIRONMENTAL QUALITY MANAGEMENT:
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
Mr. Mrs. Ms. Miss Dr.
reflects broad-based organizational approaches. Special
programs or projects may be more appropriate for entry
Name: Barbara Taylor
in one of the other three award categories.)
Title: Director
1. What are the organization's environmental policies
and objectives?
Organization: Save. our Streams
2. How has the organization's top management
Street: 258 SCOHS Mainer Drive
demonstrated commitment to these policies and objec-
tives? Do the policies demonstrate commitment
City: Glen Burnie State: MD
Zip: 21061
beyond legal compliance?
Telephone: 410-969-0084 Fax: 410-969-0135
3. What are the organization's environmental stan-
dards for its product(s) and operations? (Explain how
NOTE: The Selection Committee will rely heavily on Questions 5-6 in
they go beyond legal constraints and how they relate to man-
ermining how well the application meets the award criteria.
agement control mechanisms.)
1 lease attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
for publication, which provides a complete overview of the application.
the: a) Day-to-day management of the organization; b) Orga-
The one-page response should be clear, concise, and should emphasize
nization's decision-making about research and development,
quantifiable results or benefits of the program.
long-range planning, capital, and operating budgets?
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
7. How long has the technology, program, project or service been
and the general public?
operational? save our greams was founded
6. What are the organization's control mechanisms that give
117 1970.
decision makers objective data to measure continuous perfor-
8. Which of the following most accurately describes the appli-
mance improvement toward its short- and long-term environ-
cant(s)? (Check more than one, if applicable.)
mental objectives?
(01)
National Business or Industry
7. What quantifiable, sustained environmental quality results
(02)
Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03)
National Nonprofit Organization or Foundation
tion's environmental approach?
(04)
Regional or Local Nonprofit Organization
(05)
Local or State Government/Government Agency
(06)
Educational Organization
C. INNOVATION-awarded to individuals, organizations and
(07)
Voluntary Civic Organization
groups who have demonstrated exceptional creativity or pio-
(08)
Trade or Professional Society
neered new approaches in the development and/or execution of
(09)
Youth Organization
technologies, programs, projects, or services that are environ-
(10)
Labor Organization
mentally sound and economically sensible?
(11)
Individual
(12)
Other (Please describe):
1. What is the purpose of the technology, program, project or
service?
9. If business or industry, which of the following best describes
the type of business or industry?
2. How is the technology, program, project, or service distinc-
tive or innovative? What obstacles, environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
(02)
Aerospace
(03)
Communications
3. How is the technology, program, project, or service superior
(04)
Construction
to other approaches? Does it offer a viable alternative to a
(05)
Electronics/Computers
problem for which no solutions previously existed?
(06)
Energy
(07)
Engineering
4. Can the technology, program, project or service be replicated
(08)
Environmental Services
in an economically feasible manner?
(09)
Financial Services/Insurance/Real Estate
(10) Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11)
Manufacturing-Other
efits or results of the technology, program, project, or service?
(12)
Mining
(13)
Recreation
(14)
Trade-Wholesale
D. EDUCATION AND COMMUNICATION-awarded to indi-
(15)
Transportation
viduals, organizations, or groups which have developed educa-
(16)
Utilities-Electric, Gas or
tional or informational programs that inspire respect for the
(17)
Other (Please describe):
environment and raise the public's environmental literacy.
10. Which of the following most accurately describes the environ-
1. What is the program? What are its environmental or conser-
mental program under consideration for an award? (Check more
vation objectives?
than one, if applicable.)
2. Who is the program's audience? How large is the audience?
(01)
agriculture
How is the program's effect on the audience determined?
(02)
air quality
(03) conservation
3. What is original or distinctive about the program?
(04)
education-general public
(05)
education-academic
4. What are the measurable results or benefits produced by the
(06)
energy
program? How does the program promote the development
(07)
environmental quality management
of an environmental ethic and make a positive contribution to
(08)
forestry
environmental awareness?
(09)
hazardous waste remediation
(10)
international
5. How can the program be used or modeled by others?
(11) natural resources
(12)
pollution control
14. Please indicate which of the following are the primary audi-
(13)
recreation
ences, beneficiaries, or users of the program or service, and esti-
(14) recycling
mate how many persons are served: (Select up to 3 categories.)
(15)
solid waste
(16)
source reduction/pollution prevention
Type
How Many People
(17) water quality
(18) wetlands
(01) X Business or Industry
110 businesses
(19)
wildlife and fish resources
(02) Trade or Professional Society
(20)
Other (Please describe):
(03) Government
(04) Educational Organizations
11. If applicable, list the sources of the program's support and the
(05) Youth
percentage of support provided, including grants and in-kind
(06) Community or Public Interest Groups
contributions of goods and services. (Use separate sheet if needed).
(07) Local Community or Local Public
4,500
(08) X General Public
Source Grassroots
40,000
% 50
(09) Employees
(10) Customers or Clients
Source Government
35
(11) Other (Please describe):
Source Corperation/Faundation % 15
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
U.S EPA Administrators Award For
and services:
Pollution Prevention, Region III (1992)
$ 250,000 per year
Renew (1991) America - "searching For success"
13. If the project is ongoing, what is the annual cost?
Izaak Walton League Chesapeake Bay
500,000 per year
conservation Award for
construction (1986) and Land Development
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
Save our Streams is a volunteer advocacy group that assists
citizens in identifying and correcting any water related problems
through hands-en water quality testingand local activism.
save our streams strives to educate citizens, businesses,
industries, and government agencies to develop and provide
a range of educational materials, tools, and techniques
for stream monitoring; to organize communities to
develop and strengthen leadership focused on a common
goal; and to build bridges between communities,
businesses and government. Save Our streams has
successfully trained over 7,000 volunteers to clean
up, monitor, and protect Manjlands waterways.
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
should be addressed: "Attention: Award References." References
Completed applications must be postmarked
should have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology. and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
beneficiaries of your program.
Conservation Challenge Awards
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
below.
Washington, DC 20503
All information submitted with the application should be
Name: Frances Flanigan
considered public information and becomes property of
Title: Executive Director
the President's Challenge Awards program.
Award recipients will be notified in Fall 1992. Recipients
Street: 6600 york Road
must be willing to assist the President's Challenge Awards
program in making nonproprietary information about
City: Baltimore
Staté: MD Zip: 21212
their environmental programs available to others who
wish to replicate their success.
Telephone: 301-377-6270 Fax: 377-7144
Application Format
Name: Jack McNish
Please submit one original and four photocopies of your
application. You may include up to 10 pages of supporting
Title: Oceanic Division Programs Mgr
materials. (NOTE: Photocopying both sides of a sheet of
paper will be considered two-pages.) Any oversized items
Street: P.O. BOX 1488
must be reduced to fit a standard 8.5" X 11" page format.
City: Annapolis
State: MD Zip: 21404
Supporting materials may include items such as brochures,
photographs, press clippings, and graphs depicting the
Telephone: 410-260-5592 Fax: 410-260-5842
program's results. The materials may not be used as a
substitute for written responses to Questions 5 and 6.
Name: Thomas Burke
The order of pages in the submitted application should be
as follows:
Title: Director
1. 4-page application (Questions 1-20)
2. 500-word overview summary (Question 5)
Street: State House
3. 2-page responses to criteria questions (Question 6)
4. 10 pages of supporting materials
City: Annapolis State: MD Zip: 21401
5. 3 letters of recommendation (Question 17)
Telephone: 410-974-5300 Fax: 410-974-5328
NOTE: The entire package should be stapled in the upper,
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
18. Please sign below to indicate that all applicants agree a) to
by the technical evaluators and selection committee. Do
abide by the rules and requirements of the awards competition,
not put the application or backup materials into a binder,
and b) that all information submitted is true and accurate to the
notebook or plastic cover.
Signature best of their knowledge. dehalf Date: 5/21/92
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Paperwork Reduction Act, CEQ estimates that completion of this
application will take 10 hours. Send comments regarding the col-
Title:
Governor
lection of this information, including suggestions for reducing the
Organization: State et MD
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
ject, Office of Management and Budget, Office of Information and
Telephone: 410-974-5300
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
printed on recycled paper containing more than 50% post-consumer waste
5. SUMMARY
Since 1970, Save Our Streams (SOS) has been the
leading advocate protecting and restoring Maryland's
17,000 miles of waterways. Save Our Streams educates citizen
volunteers and community organizations to clean, monitor, and
protect these waterways. sos addresses the root causes of
stream pollution by educating and supporting people to perform
common-sense projects to solve them.
In 1991, Save Our Streams saw success in each of its three
main projects. The combined projects involved over 6,000
volunteers in stream restoration activities, increasing
statewide understanding of Maryland's fragile ecosystem.
A. BALTIMORE COUNTY CITIZENS FOR STREAM RESTORATION CAMPAIGN
sponsored approximately 50 community-based participation
activities including stream and watershed surveys, tree
plantings, storm drain paintings, stream cleanups, sediment
and erosion control monitoring, and the 100 Points Of
Stream Monitoring. These activities involved over 1,500
volunteers including members of more than 70 schools,
churches, community associations, and youth groups, the 100
Points of Stream Monitoring program is currently the only
citizen program to employ a modified version of the federal
EPA Protocol II for Rapid Bioassessment.
B. STATEWIDE ADOPT-A-STREAM PROJECT introduced or supported
ongoing activities in 21 counties, including Baltimore City.
More than 4,400 volunteers and 110 businesses and
organizations participated in these activities. Attesting to
the project's success, seven states (including the District
of Columbia) requested information for designing programs
or activities similar to Adopt-A-Stream.
C. SEVERN RIVER PROJECT is a three year pilot program in its
second year. The goal of the project is to increase awareness
of the problems facing the Severn and to encourage
neighborhood participation in the solutions. 1991 was marked
by the "Great Severn River Survey" in which 230 volunteers
surveyed approximately 140 miles of shoreline and stream
bank.
6 D.
1. Save Our Streams is a citizen action group started in 1970 whose
goal is to preserve, protect and enhance Maryland's 17,000 miles
of streams which flow into the Chesapeake Bay. Save Our Streams
recruits and trains volunteers and volunteer leaders to
protect and care for Maryland's waterways. Save Our Streams
projects include: stream cleanups, water quality monitoring,
stream surveys, watershed surveys, storm drain stenciling, tree
planting, construction site monitoring, and youth activities.
2. Save Our Streams attracts an audience statewide. The
organization has strong Adopt-A-Stream volunteer projects
throughout Maryland with 4,477 individuals in 1991 (including
1,583 group leaders and 110 business leaders) from 21 counties
and Baltimore City performing Save Our Streams activities on
a regular basis. Organizations involved in Save Our Streams
activities range from Girl Scout troops to the Westinghouse
Corporation.
3. Save Our Streams addresses the root causes of stream
pollution by educating and supporting people to perform
common-sense projects to solve them. Save Our Streams also
helps to build bridges between community organizations,
government, and businesses.
4. As of 1991, Save Our Streams has activated and trained
7,000 volunteers. Of these volunteers, 4,477 are now
cleaning, protecting, and monitoring 8,000 miles of Maryland
waterways. Each volunteer provides an average of 15 service
hours per year, and saves state and county governments
millions of cleanup and biological monitoring dollars.
Save Our Streams' programs promote environmental stewardship
in volunteers by helping communities develop and strengthen
leadership focused on a common goal -- cleaning up Maryland's
waterways and improving the environment. In addition, these
programs help build bridges between communities, businesses,
and government.
5. Save Our Streams programs can be easily modeled by other
groups. Save Our Streams educates communities about programs
in stream enhancement and waterway improvement and helps foster
partnerships between state and county government and citizens
to achieve remedies to pollution problems. By working with
potential and existing volunteer leadership, Save Our Streams
promotes, trains, and maintains strong and active community
coalitions that include civic, youth, and business components.
Maryland Save Our Streams
Fact Sheet
Save Our Streams' Mission Statement
To preserve, protect, and enhance Maryland's 17,000 miles of streams which flow into
the Chesapeake Bay.
Background Information
Since 1970, Save Our Streams has been the leading advocate protecting and restoring
Maryland's 17,000 miles of waterways.
As of now, the quality of only 10 percent of Maryland's streams can be considered
excellent (swimmable and fishable); the other 90 percent are seriously stressed. These
damaged streams adversely affect their immediate and downstream environments and the
Chesapeake Bay.
Save Our Streams educates. citizen volunteers and community organizations to clean,
monitor, and protect these waterways. SOS addresses the root causes of stream pollution
by educating and supporting people to perform common-sense projects to solve them. Save
Our Streams also helps to build bridges between community organizations, government, and
businesses.
Save Our. Streams has three basic goals:
To educate citizens; to develop and provide a range of educational
materials, tools, and techniques for stream monitoring; to also educate
businesses, industries, and government agencies.
To organize communities; to help communities develop and strengthen
leadership focused on a common goal; to build bridges between communities,
businesses, and government.
To organize environmental direct action; to use Adopt-A-Stream, Project
Heartbeat, and other Save Our Streams programs and projects to achieve
hands-on restoration and protection of streams.
258 Scotts Manor Drive
Glen Burnle, Maryland 21061 (410)969-0084 (800)448-5826 Fax410/969-0135
Maryland Save Our Streams
Fact Sheet, page 2
Save Our Streams Programs
Adopt-A-Stream
At the heart of Save Our Streams is its Adopt-A-Stream Project. Adopt-A-Stream is
simple, inexpensive, and it works.
Adopt-A-Stream appeals to concerned citizens who are willing to adopt a stretch of
their community's stream and take care of it. A section of stream is usually adopted by a
neighborhood group, scout troop or other youth group, school, church, civic association, or
business.
Once a group has adopted part of a stream, Save Our Streams offers and supports
a number of optional activities:
Water Quality Assessment -- An introductory way to rate water quality and
to bring new volunteers into the stream adoption process.
Storm Drain Painting -- A stencil-painted reminder that storm drains connect
neighborhoods with streams and with the Bay.
Watershed Survey -- A land use search to determine potential sources of
pollution or other problems which can trouble a waterway.
Stream Clean-up -- An organized trash and debris removal.
Construction Site Monitoring -- Identification, evaluation, and resolution
of erosion control problems on building sites to prevent mud pollution and
silting.
Stream Survey -- Identification of potential in-stream problems such as
barriers to fish, sewage outfalls, and unshaded areas which stress a stream.
Heartbeat Monitoring -- Volunteers conduct biological stream monitoring to
establish baseline data on water quality trends and to pinpoint specific sources
of pollution. Through work in the field and the laboratory, volunteers sample
and analyze specimens in conformity with EPA's "Rapid Bioassessment
Protocol Number Two." SOS' is the only program in the country where non-
scientists monitor at this level of specificity.
Maryland Save Our Streams
Fact Sheet, page 3
Adopt-A-Stream also organizes and supports tree plantings, trout streams restoration,
and special youth and educational projects. During the past year, 4,400 citizen
volunteers provided these services. Nearly 8,000 miles of Maryland Streams
benefitted directly through SOS' Adopt-A-Stream activities.
Adopt-A-Stream is funded in part by a contract with the State's Department of Natural
Resources.
Baltimore County Program
Save Our Streams community organizers work directly with community-based
organizations such as. schools, senior centers, service clubs, civic associations, and small
businesses to educate citizens about their natural stream environments. Acting as a bridge
between neighborhoods, businesses, and local government, SOS involves the total
community in cooperative problem solving.
SOS builds "stream committees." Through networking these and other active
community organizations and teaching them basic coalition building techniques, SOS has
established the formation of "Baltimore County Citizens for Stream Restoration." As a result,
Baltimore County citizen volunteers are now actively protecting virtually every
stream in the county. The Baltimore County Program is funded in part by the Baltimore
County Department of Environmental Protection (DEPRM).
Baltimore City
Maryland Save Our Streams organizers, funded in part by the Abell Foundation and
the Jim Rouse Foundation, have launched the initial stages of Heartbeat in Baltimore City.
The Heartbeat Project, successfully piloted in Baltimore County, as the 100 Points of Stream
Monitoring, educates citizens on more complex (yet still inexpensive) stream monitoring
techniques.
This Heartbeat Project brings people back to their stream sites regularly throughout
the year and invites them to participate in professional laboratory analysis of monitoring
samples directed by biologist volunteers currently stationed at the University of Maryland.
The Baltimore City Project focuses on the three major urban watersheds, Gwynns Falls,
Jones Falls, and Herring Run. SOS efforts are focused on recruiting volunteers from the
minority and poor urban neighborhoods to strengthen and widen the SOS' advocacy and
educational programs.
Maryland Save Our Streams
Fact Sheet, page 4
Severn River
The goal of the Sevem River Project is to develop an active citizens campaign to
restore and protect the entire watershed of fresh, tidal, and estuarine waters. The Project's
beginnings were highlighted by a comprehensive one-day citizen survey of the watershed.
Westinghouse Electric Corporation and Maryland Save Our Streams co-sponsored the survey
which was conducted by 230 Anne Arundel County volunteers. The day's work produced
a full data report. The community education, recruitment, and survey also resulted in
permanent stream adoptions, building the citizens campaign network.
SOS is continuing to guide and support this growing campaign, and is encouraging
a regular series of clèan-up and restoration activities focused on targetted sections of the
Severn River. Staff and volunteers are also implementing boater education publications and
activities. SOS organizers are currently working within the watershed to increase the visibility
of the organization, the project, and the role being played by corporate partners, specifically
by the Westinghouse Electric Corporation. They are inviting the participation of other
business groups.
This project is funded in part by a contract with the Anne Arundel County
Government, and supported by the Westinghouse Oceanic Division in Annapolis and the
State's Department of Natural Resources.
Sawmill Creek Project
This project's goal is to focus attention on and resuscitate this severely stressed
urban/suburban stream which is one of the state's targetted watersheds. Sawmill Creek is
one of Maryland's targetted watersheds. It is engaging community and corporate
participation and interest through education programs, community group and leadership
development, and stream adoption activities, all supported by a series of workshops,
presentations, brochures, and a slide show. This project is partially funded by a grant from
the Chesapeake Bay Trust.
Other Projects
Other Save Our Streams noteworthy projects of interest include:
New Adopt-A-Stream activities in Great Seneca Falls and Rock Creek in
Montgomery County, Columbia New Town in Howard County, and hundreds
of adoption packages distributed in other counties in Maryland, other states,
and other countries.
Maryland Save Our Streams
Fact Sheet, page 5
Research activities to refine citizens' procedures for sampling and analyzing
benthic (bottom-dwelling) insects to meet the EPA's Rapid Bioassessment
Procedure Number Two.
Sediment and erosion control workshops which teach citizens how to monitor
construction sites; graduates may be awarded a "green card" by the state
which certifies their proficiency.
SOS helps to develop environmental policy through its participation on the
Johns Hopkins Institute for Policy Studies Environmental Working Group, and
helped to organize the Citizens Bay Lobby (later Citizens Campaign) to help
lobby for strong environmental protection in the state legislature.
Save Our Streams' Organizational Structure
Save Our Streams holds both 501-C(3) and a 501-C(4) non-profit designations and
corporate status in Maryland. Although both corporations have appointed boards of
directors, at present, only the 501-C(3) is active.
SOS is guided and supervised by its board of directors, comprised of citizen activists,
regional delegates, and representatives of business and industry, academia, and government.
Save Our Streams staff works both state-wide and in specific counties and watersheds. The
staff is supervised by SOS' executive director, who reports to the board.
Save Our Streams Corporate Advisory Board
Save Our Streams also benefits from the participation of a corporate advisory board.
The board was initially convened to provide organizational, financial, public and corporate
relations support and expertise to the organization. The advisory board is now developing
membership and planning from within. The corporate advisory board is engaging in
fundraising, public, and corporate relations activities. and campaigns.
A Brief Fiscal Statement
In 1987, the 16-year old organization had an annual budget of $10,000 and a
government-appointed staff of three. SOS supported the work of 600 volunteers. In 1991,
with a annual budget of $500,000, and a full-time and contract staff of 18, SOS has
activated and trained 7,000 volunteers. Of these volunteers, 4,400 have already overshot
SOS' 1991 adoption goal by 3,000 miles, and are now cleaning, protecting, and monitoring
8,000 miles of Maryland waterways. Each volunteer provides an average of 15 service hours
per year, and save state and county governments millions of clean-up, and biological
monitoring dollars.
ANNE ARUNDEL COUNTY SUN THURSDAY, MARCH 29, 1990 3
ews brief
land's waterways through com-
endcavors In the restoration effort
lington Echo Outdoor center have
The Severn River Project Is also
stinghouse
bined government and grass rocts
as well as conducting Internal criu-
adopted Indian Creek and Indean
assisting other community associ-
efforts.
cational programs and offering op-
Creck Branch.
ations. scout troops. youth groups.
ppts' Severn
The Adopt-A-Stream program
pories for employees and their
Andy Hall is monitoring the
schools and civic organizations to
Is a Joint. project of Maryland Save
families to take part In a series of
Severn River from the Route 3
choose and organize Adopt-A-
tinghouse's Oceanic Divi-
Our Streams and the Tidewater
hands-on activities to reduce wa-
bridge to Brooksbys Point.
Stream projects. which will benefit
cated near Sandy Point
Adminsitration of the Department
ter pollution.
The Sherwood Forest Natural-
their local stream or creek.
ark has taken the lead by
of Natural Resources in conjunc-
The Occanle Division of West-
1st Program will monitor Arthur's
For more Information on how
ng the first business In
tion with One Million Marylanders
inghouse Joins a diverse group of
Run and Howard's Branch.
your group or organization can Join
rundel County to pledge Its
for the Bay.
concerned organizations already
St. John's College students
the statewide Adopt-A-Stream
to the Adopt-A-Stream
One of Maryland's designated
active throughout the Severn R/v-
have adopted College Creck and
program. call Maryland Save Our
1.
scenic rivers, the Severn River wa-
cr watershed.
will carry out several activities to
Streams at 969-0084 or
it-A-Stream is a statewide
tershed sits at the crossroads of
Students and teachers of Ar-
ald Spn Creck and Back Creek.
1-800-448-5826.
ship between citizens and
the rapidly developing Washington
nent to restore Maryland's
D.C.-Annapolls-Baltlmoro corridor
:nd streams.
and Is a key target of the Adopt-A-
Oceanic Division has
Stream program.
to adopt the Severn River
Adopt-A-Stream activities In
of Its 1990 focus on envi-
the Severn River area, which
ital awareness and con-
stretches from Lake Marlon In
Sandy Point, are being organized
tinghouse's participation
with the help fo the Severn River
nounced by Walt Dunkel.
Project, a Joint undertaking of
manager of the Oceanic
Maryland Save Our Streams,
1, who also named Pro-
Anne Arundel county and the
Manager Jack McNish to
Tidewater Adminsitration n/ the
the group's efforts.
Department of Natural Resources.
h of us can do our share
The project's main goals are to
; saving the bay and its
Increase awareness of the prob-
ies," said McNish.
lems facing the Severn and Its
ended an Adopt-A-Stream
tributaries and to encourage par-
nity meeting and discov-
ticipation In the solutions by com-
W I could personally have.
munitles. businesses. schools and
act on Maryland's water-
other groups throughout the wa.
tershed.
it-A-Stream is a statewide
In its role as an adoptive parent
a dedicated to preserving
to the Severn River, Oceanic will
:ancing the health of Mary-
be supporting other community
Survey discovers sources
of Severn's contamination
By SCOTT HARPER
Then later, remedies can more easily be de-
Staff Writer
signed and carried out for the Severn, a river
In a casual, hourlong walk along Spa Creek
facing especially harsh pressures from urban
yesterday, Jason Klein found a sewage leak, a
development.
trash dump and about 30 abandoned tires blocking
In this first-ever examination, volunteers were
a small stream feeding the Annapolis waterway.
to document pollution sources at 79 sites along the
It was an eye-opening experience for the Annap-
river - from Lake Marion near Jessup in the west
olis High School senior, one of about 150 volunteers
to Moss Pond near Sandy Point State in the cast.
who documented pollution in the Severn River as
They received a morning training seminar from
part of a unique, one-day environmental inventory.
experts with Save Our Streams, a national environ-
"It just shows how poorly our water and
mental group, before heading out onto the river in
surrounding environment really is on these back
boats, canoes and on foot.
creeks," the 18-year-old said after finishing his
Their narratives and mapping of pollution
survey of the creek's headwaters.
sources such as exposed sewage lines, illegal
"I didn't ever expect to find all this stuff,
dumping grounds and sediment violations will be
especially on less that a half-mile of shoreline. I'm
fed into a Save Our Streams computer. State and
very surprised," he added.
local government have free access to the informa-
The Great Severn River Stream Survey - as its
tion.
sponsors, Save Our Streams and Westinghouse
"We want to make sure this isn't just more
Oceanic Division, dubbed the event - is intended to
information put on the shelf," said Jonathan
help government and communities identify trouble
spots through first-hand reporting.
(See STREAM, Page DG)
STREAM
(Continued from Page D1)
Pearson, director of the county's
Severn River Project, which Save
Our Streams runs. "We want to
identify. problems we can address
later, things the community can do
or that government can handle."
Organizers said they hoped partic-
ipants saw that when the environ-
ment is studied closely, it's apparent
people still treat nature shabbily.
That realization wasn't lost on Mr.
Klein. Two. minutes into his survey,
he noticed an old sewage outfall
leaking waste into wetlands behind
Bates Middle School.
Closer to Spa Creck, he noted a
small pond of orange, rusty water
that smelled of more sewage.
While tromping through dense
brush, Mr. Klein found a pile of old
tables, chairs, plywood, buckets and
government signs, including one
reading, "Recycle your glass here."
Near the WYRE radio tower, he
found at least 30 old tires dimped
into a stream feeding Spa Creek.
County Executive Robert R. Neall
was part of an earlier survey aboard
a boat and praised the program and
its participants at a seminar.
After he left, organizers gave out
leaflets urging other volunteers to
lobby him to restore half of the
Severn River Project's 1992 budget,
which he has proposed cutting.
Dundalk Eagle
12-28-89
Waterway Projects Require Time--Not Money
Residents Asked To Join
Adopt-A-Stream Program
by Pat Williams
officials sking for com-
Maryland watershed will
In a cooperative effort to
munity BU catin programs
actively involve thousands
insure the restoration of
that invo the major wa-
of citizens in restoring &
county waterways, Mary-
tersheds, prioritizing areas.
adopting 5000 miles of
land Save Our Streams
where di edging projects
Maryland streams by Earth
(SOS) & the Baltimore
have recently taken place.
Day.
County Department of
Residents working to re-
Earth Day 1970 attracted
Environmental Protection &
cover the county's water-
20 million Americans, who
Resource Management
ways will receive assistance
held demonstrations on
from the Adopt-A-Stream
streets & in school class-
(DEPRM) will kick off an-
othernew program-Adopt-
program in identifying
rooms. The enormous un-
A-Stream. The goal for
causes of local water pollu-
dertaking evolved into a
Baltimore County is to have
tion, selecting appropriate
major environmental move-
solutions to reduce or elimi-
ment across the nation to
every stream in the county
adopted by Earth Day on
nate pollution & perform-
clean the air & water of toxic
April 22, 1990. Thestate-
ing activities that will im-
chemicals.
wide Adopt-A-Stream cam-
plement pollution solutions.
During Earth Day 1990,
paign is jointly sponsored
Nine initial adoption ac-
the emphasis will be placed
by SOS & the Maryland
tivities for individual &
on protecting the earth from
Department of Natural Ro-
group participation will
the warming trend, the
sources through the Tide-
include stream clean ups,
ozone layer depletion & the
water Administration, in
sediment & erosion control
destruction of rain forests.
monitoring, water quality
In Maryland, some of the
conjunction with the Million
Marylanders for the Che-
monitoring, stream surveys,
week-long Earth Day activi-
storm drain painting, refor-
ties will include tree plant-
sapeako Bay.
estation projects & water-
inga, recycling projects &
The project was designed
to reclaim local streams &
shed inventories.
school programs. Groups
restore them to health &
Those who purticipate in
interested in taking part in
beauty. According to Balti-
watershed inventories will
the Adopt-A-Stream pro-
more County officials, there
survey the land area that
gram should call SOS, 1-
drains into a particular
800-448-5826:
is a strong focus on Balti-
more County waterways
waterway & identify poten-
because of the administra-
tial pollution sources, such
tion's emphasis on water
assewage pumping stations
restoration.
& areas of eroding shore-
"The county is providing
lines that need to be stabi-
funds to SOS in excess of
lized.
$60,000 to hire staff, develop
In addition to specific
& implement a countywide
"how to" instructions, adop-
stream monitoring net-
tion packages will contain
work," said DEPRM spokes-
an adoption application, a
woman Candi Szabad.
map showing the stream
"Adopt-A-Streamisa hands-
system adopted, a standard
on program & people are
activity participant sign-up
asked to pledge time, not
sheet, an activity reporting
money.
form, an adoption certificate
In order to help protect &
& background information
preserve the 1000 miles of
on the adopted waterway.
Baltimore County streams,
Projects throughout the
Westinghouse
Electronic Systems Group
Box 1488
Electric Corporation
Annapolis Maryland 21404
May 19, 1992
The President's Environment and Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place, NW
Washington, DC 20503
Attention: Award References
Save Our Streams, with 20 or more years of history behind it, has built a
reputation for motivating community groups to get involved in their environment
-- one stream at a time. Their ability to inspire people to take an interest in
their own neighborhood through hands-on projects like the Adopt-A-Stream program
has made them one of the most effective volunteer-based organizations I have ever
encountered. Their outreach programs and leadership style has brought
credibility to any organization who has joined forces with them as Westinghouse
did in 1990 by joining the Adopt-A-Stream program.
More recently, Westinghouse joined forces with Save Our Streams to conduct "The
Great Severn River Stream Survey." Under Save Our Streams leadership,
Westinghouse and Save Our Stream volunteers coordinated the 140-mile survey via
boat, canoe, or on foot -- a first for Maryland. More than 230 volunteers came
out to support the event which identified more than 1,000 potential pollution
sources. All feedback. surveys indicate that the event was a success, not only
in coordination of the event, but in the education these volunteers received
about pollution and its sources.
However, the greatest asset Save Our Streams brings to the Maryland community is
in their ability to follow through. With the myriad of problems uncovered in our
survey of the Severn, I have been impressed with how successful they have been
in getting responsible government organizations or volunteer groups to solve a
good percentage of these problems.
They have also been very effective in making the complex issue of "non-source"
pollution known to the public and their environmental messages are hitting home
one volunteer at a time.
On behalf of Westinghouse and as sponsor of the Oceanic Division Save Our Streams
Volunteer Committee, I am pleased to offer my strong endorsement of Maryland Save
Our Streams and the Adopt-A-Stream program. They are making a difference.
Sincerely,
Jack E. McNish
Oceanic Division Programs Manager
BOARD OF DIRECTORS
Alliance
PRESIDENT
David E. Bailey
for the
hesapeake Bay
Potomac Electric Power Company
VICE PRES. MD
Sally P. McGarry
Former Commissioner-
Washington Surburban Sanitary Commission
VICE PRES. PA
Louis E. Sage, Ph.D.
May 18, 1992
Academy of Natural Sciences
of Philadelphia
VICE PRES. VA
Helen Turner Murphy
The Garden Club of Virginia
VICE PRES. DC
The President's Environment and
Rockwood H. Foster
Conservation Challenge Awards
Interstate Commission on the
Potomac River Basin
Council on Environmental Quality
SECRETARY
The White House
Patricia A. Jackson
Lower James River Association
722 Jackson Place, NW
TREASURER
Washington DC 20503
Luddy Hayden
Chevron USA, Inc
Paul S. Baker
Chesapeake Bay Foundation -York Chapter
Attention: Award References
William F.X. Band, III
Maryland Pilots Association
On behalf of the Alliance for the Chesapeake Bay, I would like to nominate Save Our
Gerald R. Calhoun
Soil & Water Conservation Society
Streams for The President's Environment and Conservation Challenge Awards.
Edwina H. Coder
Pennsylvania League of Women Voters
Save Our Streams programs encourage group and individual participation in activities
L. Eugene Cronin, Ph.D.
Former Director
designed to protect Maryland's waterways. Save Our Streams' employees and volunteers
Chesapeake Research Consortum
work with people to teach them to take responsibility for cleaning up the environment
Robert T. Dennis
Piedmont Environmental Council
through the adoption of their neighborhood streams. Save Our Streams involves citizens
Myron P. Erkiletian
in hands-on restoration activities, including planting streamside vegetation, painting storm
Erkiletian Construction Corporation
drains with a special "Don't Dump" message, assessing water quality of local waterways,
John S. Gottschalk
and monitoring construction sites for sediment and erosion control violations.
Former Director
U.S. Fish and Wildlife Service
Edward H. Higgins
The businesses, government agencies, community groups and individual citizens who
E.H. Higgins & Sons. Inc.
work with Save Our Streams develop a sense of stewardship toward the environment as
Douglas Clark Hollmann
Kruger. Kovelant. & Hollmann
they participate in activities that directly benefit Maryland's waterways. For these reasons
Frederick O. Howard, Ph.D.
and more, I urge your consideration of this nomination.
Shippensburg University
James A. Humphreys, III
Barley. Snyder, Senft, & Cohen
Mayer G. Levy, D.D.S.
Chesapeake Bay Foundation York Chapter
Suzanne M. Pogell
Womanship. Inc.
Drances J. Sincerely, Frances Planigan Flanigan
C. Mac Rawls
Virginia Marine Science Museum
Executive Director
Jay P. Sherman
Alliance for the Chesapeake Bay, Inc.
Chesapeake Bay Foundation
Herbert H. Ward, III
Upper Chesapeake Watershed Association
FHF/ab
George B. Wolff
Pennsylvania Association of
Conservation Districts
EXECUTIVE DIRECTOR
Frances H. Flanigan
6600 York Road
225 Pine Street
P.O. Box 1981
6110 Executive Boulevard
Baltimore, MD 21212
Harrisburg, PA 17101
Richmond, VA 23216
Rockville, MD 20852
301-377-6270
717-236-8825
804-775-0951
1-800-662-CRIS
PROTFOR THE
CHESAPEAKE BAY COMMUNICATIONS OFFICE STATE HOUSE
ANNAPOLIS MARYLAND21401
May 21, 1992
The President's Environment and
Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place, NW
Washington DC 20503
Attention: Award References
It is my pleasure to recommend Save Our Streams for the 1992
President's Environment and Conservation Challenge Awards.
Save Our Streams programs help protect and restore the state's
water resources by creating a strong partnership between
citizens, non-profits, businesses, and government.
I have participated in many Save Our Stream's workshops and
volunteer events to train citizens to search for and record
potential instream pollution sources such as pipe outfalls, fish
migration barriers, and eroding banks. Because of the dedication
of Save Our Streams, volunteers are able to correct many of the
problems that they identify and take constructive actions to
protect their local waterways.
Save Our Streams motivates and trains Maryland's citizenry to
monitor streams, provides reliable water quality data, and most
importantly, teaches citizens how to take constructive actions to
help the environment. I hope you will consider Save Our Streams
as a worthy candidate of the President's Environment and
Conservation Challenge Awards.
Sincerely,
Thomas Buke
Thomas W. Burke
Director
Governor's Chesapeake Bay Communications Office
All
IAX
301-974-5300
WILLIAM DONALD SCHAETER, GOVERNOR
301 974 3275
. 1211 !!! CARRIADO
STATE OF MARYLAND
OFFICE OF THE GOVERNOR
IN REPLY REFER TO
WILLIAM DONALD SCHAEFER
GOVERNOR
ANNAPOLIS OFFICE
STATE HOUSE
ANNAPOLIS. MARYLAND 21401
(301) 974-3901
BALTIMORE OFFICE
ROOM 1513
301 WEST PRESTON STREET
BALTIMORE, MARYLAND 21201
May 21, 1992
(301) 225-4800
WASHINGTON OFFICE
SUITE 315
444 NORTH CAPITOL STREET. N.W.
The President's Environment and
WASHINGTON, D.C. 20001
(202) 638-2215
Conservation Challenge Awards
Council on Environmental Quality
TDD (301) 333-3098
The White House
722 Jackson Place, NW
Washington DC 20503
Attention: Award References
With this letter I am enclosing materials to nominate Save Our
Streams for the President's Environment and Conservation
Challenge Awards.
Save Our Streams sponsors activities to encourage citizen
participation in stream monitoring and cleanup activities
designed to increase the environmental stewardship ethic among
Marylanders. The efforts of Save Our Streams have allowed
thousands of citizens to help preserve over 8,000 miles of
streams, creeks, and rivers, as well às our precious Chesapeake
Bay. Save Our Streams successfully trains citizens and
community-based organizations to take responsibility to improve
the health of local waters by adopting local streams, and to
develop a sense of "ownership" of community streams and the
problems that affect them.
As you will see from the supporting materials, Save Our Streams
truly has become an integral part of Maryland conservation
efforts. Thank you for your consideration of this nomination.
Sincerely, Governor Scharfer
Enclosures
Application Summary
ID Number:
E.017
Project:
Earth Matters (TM)
Contact:
Mr. Ted Brown
Hannaford Bros. Co.
145 Pleasant Hill Road
Telephone:
Scarborough, ME 04074-
(207) 883-2911
Summary:
"Our Earth Matters" (TM) programs focus on working in
partnership with customers, associates, and suppliers. The
company raises awareness of environmental issues, increases
community involvement in environmental programs, and
encourages recycling, reuse of materials, and reduced use of
resources. Local communities recognize and value the
company's high recycling rates and its effective programs.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
Comments:
Seems to be good recycling and waste-reduction program on the
part of a major chain. Fact that over the past 3 years this
company has reduced the quantity of waste sent to landfulls by
25% attests to its measurable success. Refund program for bag
use seems to be, relatively, unique in that it provides a
reward for customer participation. Commendable that 40% of
its total retail solid waste has been diverted by recycling
cardboard, plastics, and other materials. Program is worthy
of a Citation for its leadership role in educating customers
about waste reduction and its pro-active stance within its own
ranks on solving environmental problems.
Appears to be a successful and significant conservation
program, in terms of both amounts recycled and also
enhancement of public awareness of environmental issues.
Weakness of proposal: not until the third page of the
application is it revealed that the applicants are a
supermarket chain.
annaford Bros. Co. - Education and Communication
5. Overview of the Program
E.017
Earth Mattersᵀ Mission Statement
Hannaford Bros. Co. is committed to preserving our environment. Through our Earth
MattersᵀM programs, we are working in partnership with our customers, associates,
and suppliers. We are raising awareness of environmental issues, increasing
community involvement in environmental programs, and encouraging recycling, reuse
of materials, and reduced use of natural resources. These efforts will benefit our
communities - and our business - by maintaining an environment in which we can all
thrive.
Background
Hannaford's Earth Matters TM environmental programs emphasize responsible waste management
and consumer education. Over the last three years, changes in our waste disposal practices and
retraining our associates has reduced by at least 25% the quantity of solid waste we send to landfills
and incinerators. We also educate Hannaford employees - and over one million customers a week
- about how they can help improve our environment.
Hannaford began recycling in 1975, sending corrugated cardboard to be remade into new products.
Since that time, our recycling efforts have grown to include pallet stretch wrap, scrap wood,
unsaleable products, HDPE pill bottles, office paper, and paper and plastic shopping bags.
Composting and shopping bag recycling are now among our most successful and innovative
programs. Our composting program diverts from landfills 70% of 13 stores' solid waste. Our
Product Recovery Center sends 3-4 tons of unsaleable dry food returned from retail stores to a
farm for composting each week. The Product Recovery Center also salvages over 100,000 cases of
damaged but consumable product to be sent to a Maine food bank.
Our shopping bag recycling program is complemented by a refund program for bag reuse. Since
April 1990, customers have reused over 6.7 million bags in our stores, and received over $284,000
in refunds. Recycling has diverted 20 million plastic bags, weighing over 232 tons, from the waste
stream. Paper bag recycling has also been successful; millions of paper bags have been returned to
our stores for recycling. Our bags are widely recognized as a medium for environmental education
messages for our customers.
Long-term
Hannaford currently diverts in excess of 40% of its retail solid waste from the waste stream by
recycling corrugated cardboard, plastics, and other materials. By expanding recycling and
composting, we plan to increase that figure to 60% by 1993 and 80% by 1995. Hannaford will
continue to work with businesses and municipal officials to develop their environmental programs,
and with legislators on meeting state and federal waste management goals. We will also continue to
strengthen our partnership through educational efforts with the over I million customers that visit
our stores each week and help make our environmental programs succeed.
Hannaford Bros. Co. Education and Communication
3. What is original or distinctive about the program?
Hannaford was the first company in the U.S. to begin supermarket-based environmental programs.
We were the first to recycle plastic bags and helped introduce environmental bag messages to other
supermarkets. Our series of "environmental thoughts" described to customers ways to compost
and recycle, as well as reasons for our concern for the environment. Green "shelf talker" tags in o
supermarket aisle also let customers know about packaging they can recycle or products that may
contain recycled materials. They have been well-received by our customers.
Hannaford has also brought special seasonal messages to our customers; our colorful paper holiday
bags were reusable as gift wrap. Plastic holiday bags had special tips for getting through the holidays
with a minimum negative impact on the environment.
By bringing all our environmental programs under an umbrella name, Earth Matters we have
been able to give our customers a way to easily identify our environmental programs. The Earth
Matters TM logo appears frequently in our advertising flyers, on our environmental shelf tags, and on
our brochures and shopping bags.
4. What are the measurable results or benefits produced by the program? How does the
program promote the development of an environmental ethic and make a positive
contribution to environmental awareness?
As mentioned above (see answer to question two), the large amounts of materials we recycle are
the most quantifiable measure of the success of the educational aspects of Earth Matters Only
through education could we raise public awareness about our international waste disposal
problems. Our materials helped our customers find alternate ways to dispose of their trash.
Earth Matters TM is supported by Hannaford's own efforts to reduce its waste and recycle. We
periodically let our customers know about the quantities of corrugated cardboard and stretch wrap
we have recycled. We also thank our customers for their efforts in bringing bags to us for recycling.
Many of our programs - including our new CFC-free store and our composting - have received
wide regional and national media attention. Our customers know our environmental advice is
grounded in our own experience. Public work, in the form of clean ups for Earth Day, has also aided
in letting our communities know we care about the cleanliness of their rivers and roadsides.
5. How can the program be used or modeled by others?
Hannaford has already worked with several noncompeting supermarket chains to help them
develop environmental programs. Most American supermarkets now recycle their bags and provide
environmental information to their customers. Many recycling programs have low cost because
they can sell recyclable materials like corrugated cardboard; low cost helps increase replicability of
recycling programs.
Hannaford also works through the Food Marketing Institute of Washington, D.C. We willingly
share our experience and knowledge to enable others to start up similar programs.
Schools use our environmental education advertising flyers and brochures in their classrooms. By
speaking to children at local schools we have helped students develop their own recycling programs.
We support municipal curbside and drop-off recycling programs.
6
annaford Bros. Co. - Education and Communication
D. Education and Communication - Hannaford Bros. Co.
1. What is the program? What are its environmental or conservation objectives?
Hannaford's Earth Matters TM program covers all our environmental efforts, including environmental
education, composting, customer, and retail and corporate recycling. Our education efforts underlie
the other programs: most employees and customers want to understand complex environmental
issues before they use our recycling programs. Hannaford values environmental education so highly
that it was the theme of our 1991 Annual Report to Shareholders.
Hannaford began its formal customer education programs in 1989. The educational part of Earth
Matters TM concentrates on teaching our customers and employees about composting, reducing
waste, and recycling. We have also featured water and energy conservation and our own Clean It
Up! community clean up programs. We provide both factual background information and specific-
how-to information.
Customers can pick up environmental information at any of our supermarkets; community recycling
centers are listed on bulletin boards. Each store also has a set of collection bins for paper and plastic
bags. The bag bins also have racks which hold brochures about SPI plastic recycling codes,
composting, energy conservation, and recycling. Additional information appears on our award-
winning bags, often with colorful designs, and in our advertising flyers. Our most recent bag design,
Earth Quiz, tests customers' knowledge of various environmental issues.
2. Who is the program's audience? How large is the audience? How is the program's effect
on the audience determined?
Over one million customers visit our stores each week. They - and others visiting our stores or
reading our advertising flyers and brochures - are our audience. We also educate our 15,000
employees about how they can use our programs and change their home waste disposal habits.
Although it is difficult to quantify the effect that Earth Mattersᵀ has had on our customers, we have
observed trends. Hannaford's efforts have been recognized with many state and national awards,
including the 1991 Keep America Beautiful National Recycling Award, the New Hampshire
Resource Recovery Award for recycling, the State of Maine Governor's Environmental Award.
Hannaford also received an award from the American Lung Association of New York for accepting
the "clean air challenge" by testing new CFC-free refrigeration systems in Glens Falls, NY.
The number of customer comment cards asking for environmental information has decreased since
1989, when we began offering environmental education information. When we do receive comment
cards with environmental questions, we answer them with comprehensive information about the
topics. State waste management and waste recovery agencies have noted that Hannaford has created
more public awareness about the importance of environmental issues and recycling than any other
single organization.
Educating our customers on how to recycle paper and plastic bags has also shown results: our
customers have brought us millions of bags to be recycled.
3
E.017
Application Form-1992
6. A-D: Please answer only the following Award criteria
questions pertaining to the specific Award category for
which you are applying. (For example: Partnership category,
Please read the application form carefully and provide all information
answer questions A1-A5; EQM, B1-B7; Innovation, C1-C5;
quested. Please type or print clearly. Supplementary pages should
Education, D1-D5).
low the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one category. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question 6.)
not exceed two pages.
(01) Partnership
A. PARTNERSHIP: awarded to diverse organizations or
(02) Environmental Quality Management
groups that have fostered cooperative approaches to envi-
(03) Innovation
ronmental needs at the local, regional, or national level.
(04) X Education and Communication
1. Who are the partnership's members? What are their
2. Name of the project or program described in this application:-
TM
roles? What resources do they bring to the partnership?
Earth Matters
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet, if needed)
conservation objectives? Has a sustainable plan of con-
Mr.
Mrs.
Ms.
Miss
Dr.
certed action for meeting these needs been established?
Name:
Ted Brown
3. How is the partnership distinctive or innovative?
What obstacles, environmental or otherwise, does it
Title:
Environmental Affairs Manager
overcome?
4. What measurable environmental or conservation
Organization: Hannaford Bros. Co.
benefits has the partnership produced?
reet:
145 Pleasant Hill Road
5. What aspects of the partnership can be modeled by
City: Scarborough
State: ME
Zip: 04074
others and transferred to other settings?
Telephone: (207) 883-2911
Fax: (207) 883-2911 X3508
B. ENVIRONMENTAL QUALITY MANAGEMENT:
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
XMr. Mrs. Ms. Miss Dr.
reflects broad-based organizational approaches. Special
programs or projects may be more appropriate for entry
Name:
Ted Brown
in one of the other three award categories.)
Title:
Environmental Affairs Manager
1. What are the organization's environmental policies
and objectives?
Organization:
Hannaford Bros. Co.
2. How has the organization's top management
Street:
145 Pleasant Hill Road
demonstrated commitment to these policies and objec-
tives? Do the policies demonstrate commitment
City: Scarborough
State: ME
Zip: 04074
beyond legal compliance?
Telephone: (207) 883-2911
Fax: (207) 883-2911 X3508
3. What are the organization's environmental stan-
dards for its product(s) and operations? (Explain how
NOTE: The Selection Committee will rely heavily on Questions 5-6 in
they go beyond legal constraints and how they relate to man-
determining how well the application meets the award criteria.
agement control mechanisms.)
Please attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
r publication, which provides a complete overview of the application.
the: a) Day-to-day management of the organization; b) Orga-
The one-page response should be clear, concise, and should emphasize
nization's decision-making about research and development,
quantifiable results or benefits of the program.
long-range planning, capital, and operating budgets?
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
7. How long has the technology, program, project or service been
and the general public?
operational?
1989 1992
6. What are the organization's control mechanisms that give
decision makers objective data to measure continuous perfor-
8. Which of the following most accurately describes the appli-
mance improvement toward its short- and long-term environ-
cant(s)? (Check more than one, if applicable.)
mental objectives?
(01) National Business or Industry
7. What quantifiable, sustained environmental quality results
(02) X Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03) National Nonprofit Organization or Foundation
tion's environmental approach?
(04) Regional or Local Nonprofit Organization
(05) Local or State Government/Government Agency
(06) Educational Organization
C. INNOVATION-awarded to individuals, organizations and
(07) Voluntary Civic Organization
groups who have demonstrated exceptional creativity or pio-
(08) Trade or Professional Society
neered new approaches in the development and/or execution of
(09) Youth Organization
technologies, programs, projects, or services that are environ-
(10) Labor Organization
mentally sound and economically sensible?
(11) Individual
(12) X Other (Please describe): Supermarkets
1. What is the purpose of the technology, program, project or
service?
9. If business or industry, which of the following best describes
the type of business or industry?
2. How is the technology, program, project, or service distinc-
tive or innovative? What obstacles, environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
(02) Aerospace
(03) Communications
3. How is the technology, program, project, or service superior
(04) Construction
to other approaches? Does it offer a viable alternative to a
(05)
Electronics/Computers
problem for which no solutions previously existed?
(06) Energy
(07) Engineering
4. Can the technology, program, project or service be replicated
(08) Environmental Services
in an economically feasible manner?
(09) Financial Services/Insurance/Real Estate
(10) Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11) Manufacturing-Other
efits or results of the technology, program, project, or service?
(12) Mining
(13) Recreation
(14) Trade-Wholesale
D. EDUCATION AND COMMUNICATION-awarded to indi-
(15)
Transportation
viduals, organizations, or groups which have developed educa-
(16) Utilities-Electric, Gas or
tional or informational programs that inspire respect for the
(17) X Other (Please describe): Trade Retail
environment and raise the public's environmental literacy.
10. Which of the following most accurately describes the environ-
1. What is the program? What are its environmental or conser-
mental program under consideration for an award? (Check more
vation objectives?
than one, if applicable.)
2. Who is the program's audience? How large is the audience?
(01) agriculture
How is the program's effect on the audience determined?
(02) air quality
(03) conservation
3. What is original or distinctive about the program?
(04) X education-general public
(05) education-academic
4. What are the measurable results or benefits produced by the
(06) energy
program? How does the program promote the development
(07) environmental quality management
of an environmental ethic and make a positive contribution to
(08) forestry
environmental awareness?
(09) hazardous waste remediation
(10) international
5. How can the program be used or modeled by others?
(11) natural resources
(12) pollution control
14. Please indicate which of the following are the primary audi-
(13) recreation
ences, beneficiaries, or users of the program or service, and esti-
(14) X recycling
mate how many persons are served: (Select up to 3 categories.)
(15) solid waste
(16) source reduction/pollution prevention
Type
How Many People
(17) water quality
(18) wetlands
(01) Business or Industry
(19) wildlife and fish resources
(02) Trade or Professional Society
(20) Other (Please describe):
(03) Government
(04) Educational Organizations
11. If applicable, list the sources of the program's support and the
(05) Youth
percentage of support provided, including grants and in-kind
(06) Community or Public Interest Groups
contributions of goods and services. (Use separate sheet if needed).
(07) X Local Community or Local- Public
4 million+
(08) General Public
Source Hannaford Funded
% 100
(09) X Employees
15,000
(10) X Customers or Clients
1 million
Source
%
(11) Other (Please describe):
Source
%
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
and services:
Please refer to attachment.
$ 10,000
13. If the project is ongoing, what is the annual cost?
5,500 Annually
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
Our Earth Matters TM programs focus on working in partnership with customers,
associates, and suppliers. We raise awareness of environmental issues,
increase community involvement in environmental programs, and encourage
recycling, reuse of materials, and reduced use of resources. Our communities
recognize and value our high recycling rates and our effective programs.
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
should be addressed: "Attention: Award References." References
Completed applications must be postmarked
should have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
Conservation Challenge Awards
beneficiaries of your program.
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
Washington, DC 20503
below.
All information submitted with the application should be
Name:
John R. McKernan, Jr.
considered public information and becomes property of
the President's Challenge Awards program.
Title:
Governor, State of Maine
Award recipients will be notified in Fall 1992. Recipients
must be willing to assist the President's Challenge Awards
Street:
Office of the Governor
program in making nonproprietary information about
their environmental programs available to others who
City:
Augusta
State: ME Zip: 04333
wish to replicate their success.
Telephone: 207-289-3531
Fax:
207-289-1034
Application Format
Please submit one original and four photocopies of your
Name:
Howard Dean, M.D.
application. You may include up to 10 pages of supporting
Governor, State of Vermont
materials. (NOTE: Photocopying both sides of a sheet of
Title:
The Pavilion Building
paper will be considered two-pages.) Any oversized items
109 State Street
must be reduced to fit a standard 8.5" X 11" page format.
Street:
City:
Montpelier
State: VT Zip: 05090-0301
Supporting materials may include items such as brochures,
photographs, press clippings, and graphs depicting the
Telephone: 802-828-3326 Fax: 802-828-3339
program's results. The materials may not be used as a
substitute for written responses to Questions 5 and 6.
Thomas Millar
The order of pages in the submitted application should be
Name:
as follows:
Title:
President, PCL Eastern Packaging, Ltd.
1. 4-page application (Questions 1-20)
2. 500-word overview summary (Question 5)
Street:
P.O. Box 910, 291 Industrial Drive
3. 2-page responses to criteria questions (Question 6)
4. 10 pages of supporting materials
5. 3 letters of recommendation (Question 17)
City:
Saint John
State: N.B. Zip: E2L4C3
Fax: 506-633-3031
NOTE: The entire package should be stapled in the upper,
Telephone: 506-633-8101
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
by the technical evaluators and selection committee. Do
18. Please sign below to indicate that all applicants agree a) to
not put the application or backup materials into a binder,
abide by the rules and requirements of the awards competition,
notebook or plastic cover.
and b) that all information submitted is true and accurate to the
best of their knowledge.
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Signature: Leadow Brown Date: 5/22/92
Paperwork Reduction Act, CEQ estimates that completion of this
application will take 10 hours. Send comments regarding the col-
Environmental Affairs
Hannaford
lection of this information, including suggestions for reducing the
Title: Manager
Organization: Bros. Co.
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
ject, Office of Management and Budget, Office of Information and
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
Telephone: 207-883-2911
printed on recycled paper containing more than 50% post-consumer waste
Hannaford Bros. Co. - Education and Communication
5. Overview of the Program
Earth Matters Mission Statement
Hannaford Bros. Co. is committed to preserving our environment. Through our Earth
Matters programs, we are working in partnership with our customers, associates,
and suppliers. We are raising awareness of environmental issues, increasing
community involvement in environmental programs, and encouraging recycling, reuse
of materials, and reduced use of natural resources. These efforts will benefit our
communities - and our business - by maintaining an environment in which we can all
thrive.
Background
Hannaford's Earth Matters TM environmental programs emphasize responsible waste management
and consumer education. Over the last three years, changes in our waste disposal practices and
retraining our associates has reduced by at least 25% the quantity of solid waste we send to landfills
and incinerators. We also educate Hannaford employees - and over one million customers a week
- about how they can help improve our environment.
Hannaford began recycling in 1975, sending corrugated cardboard to be remade into new products.
Since that time, our recycling efforts have grown to include pallet stretch wrap, scrap wood,
unsaleable products, HDPE pill bottles, office paper, and paper and plastic shopping bags.
Composting and shopping bag recycling are now among our most successful and innovative
programs. Our composting program diverts from landfills 70% of 13 stores' solid waste. Our
Product Recovery Center sends 3-4 tons of unsaleable dry food returned from retail stores. to a
farm for composting each week. The Product Recovery Center also salvages over 100,000 cases of
damaged but consumable product to be sent to a Maine food bank.
Our shopping bag recycling program is complemented by a refund program for bag reuse. Since
April 1990, customers have reused over 6.7 million bags in our stores, and received over $284,000
in refunds. Recycling has diverted 20 million plastic bags, weighing over 232 tons, from the waste
stream. Paper bag recycling has also been successful; millions of paper bags have been returned to
our stores for recycling. Our bags are widely recognized as a medium for environmental education
messages for our customers.
Long-term
Hannaford currently diverts in excess of 40% of its retail solid waste from the waste stream by
recycling corrugated cardboard, plastics, and other materials. By expanding recycling and
composting, we plan to increase that figure to 60% by 1993 and 80% by 1995. Hannaford will
continue to work with businesses and municipal officials to develop their environmental programs,
and with legislators on meeting state and federal waste management goals. We will also continue to
strengthen our partnership through educational efforts with the over I million customers that visit
our stores each week and help make our environmental programs succeed.
Hannaford Bros. Co. Education and Communication
D. Education and Communication - Hannaford Bros. Co.
1. What is the program? What are its environmental or conservation objectives?
Hannaford's Earth Matters TM program covers all our environmental efforts, including environmental
education, composting, customer, and retail and corporate recycling. Our education efforts underlie
the other programs: most employees and customers want to understand complex environmental
issues before they use our recycling programs. Hannaford values environmental education so highly
that it was the theme of our 1991 Annual Report to Shareholders.
Hannaford began its formal customer education programs in 1989. The educational part of Earth
Matters TM concentrates on teaching our customers and employees about composting, reducing
waste, and recycling. We have also featured water and energy conservation and our own Clean It
Up! community clean up programs. We provide both factual background information and specific
how-to information.
Customers can pick up environmental information at any of our supermarkets; community recycling
centers are listed on bulletin boards. Each store also has a set of collection bins for paper and plastic
bags. The bag bins also have racks which hold brochures about SPI plastic recycling codes,
composting, energy conservation, and recycling. Additional information appears on our award-
winning bags, often with colorful designs, and in our advertising flyers. Our most recent bag design,
Earth Quiz, tests customers' knowledge of various environmental issues.
2. Who is the program's audience? How large is the audience? How is the program's effect
on the audience determined?
Over one million customers visit our stores each week. They - and others visiting our stores or
reading our advertising flyers and brochures are our audience. We also educate our 15,000
employees about how they can use our programs and change their home waste disposal habits.
Although it is difficult to quantify the effect that Earth Mattersᵀ has had on our customers, we have
observed trends. Hannaford's efforts have been recognized with many state and national awards,
including the 1991 Keep America Beautiful National Recycling Award, the New Hampshire
Resource Recovery Award for recycling, the State of Maine Governor's Environmental Award.
Hannaford also received an award from the American Lung Association of New York for accepting
the "clean air challenge" by testing new CFC-free refrigeration systems in Glens Falls, NY.
The number of customer comment cards asking for environmental information has decreased since
1989; when we began offering environmental education information. When we do receive comment
cards with environmental questions, we answer them with comprehensive information about the
topics. State waste management and waste recovery agencies have noted that Hannaford has created
more public awareness about the importance of environmental issues and recycling than any other
single organization.
Educating our customers on how to recycle paper and plastic bags has also shown results: our
customers have brought us millions of bags to be recycled.
Hannaford Bros. Co. Education and Communication
3. What is original or distinctive about the program?
Hannaford was the first company in the U.S. to begin supermarket-based environmental programs.
We were the first to recycle plastic bags and helped introduce environmental bag messages to other
supermarkets. Our series of "environmental thoughts" described to customers ways to compost
and recycle, as well as reasons for our concern for the environment. Green "shelf talker" tags in our
supermarket aisle also let customers know about packaging they can recycle or products that may
contain recycled materials. They have been well-received by our customers.
Hannaford has also brought special seasonal messages to our customers; our colorful paper holiday
bags were reusable as gift wrap. Plastic holiday bags had special tips for getting through the holidays
with a minimum negative impact on the environment.
By bringing all our environmental programs under an umbrella name, Earth Matters we have
been able to give our customers a way to easily identify our environmental programs. The Earth
Matters TM logo appears frequently in our advertising flyers, on our environmental shelf tags, and on
our brochures and shopping bags.
4. What are the measurable results or benefits produced by the program? How does the
program promote the development of an environmental ethic and make a positive
contribution to environmental awareness?
As mentioned above (see answer to question two), the large amounts of materials we recycle are
the most quantifiable measure of the success of the educational aspects of Earth Matters Only
through education could we raise public awareness about our international waste disposal
problems. Our materials helped our customers find alternate ways to dispose of their trash.
Earth Matters is supported by Hannaford's own efforts to reduce its waste and recycle. We
periodically let our customers know about the quantities of corrugated cardboard and stretch wrap
we have recycled. We also thank our customers for their efforts in bringing bags to us for recycling.
Many of our programs - including our new CFC-free store and our composting - have received
wide regional and national media attention. Our customers know our environmental advice is
grounded in our own experience. Public work, in the form of clean ups for Earth Day, has also aided
in letting our communities know we care about the cleanliness of their rivers and roadsides.
5. How can the program be used or modeled by others?
Hannaford has already worked with several noncompeting supermarket chains to help them
develop environmental programs. Most American supermarkets now recycle their bags and provide
environmental information to their customers. Many recycling programs have low cost because
they can sell recyclable materials like corrugated cardboard; low cost helps increase replicability of
recycling programs.
Hannaford also works through the Food Marketing Institute of Washington, D.C. We willingly
share our experience and knowledge to enable others to start up similar programs.
Schools use our environmental education advertising flyers and brochures in their classrooms. By
speaking to children at local schools we have helped students develop their own recycling programs.
We support municipal curbside and drop-off recycling programs.
Shop'n Save
A division of Hannaford Bros. Co
S a concerned company, Shop 'n Save associates are involved in the following activities to protect and improve
ir environment:
EFFORTS TO REDUCE
New computer printers saved 250 miles of paper
Eliminated use of polystyrene foam produced
in January of 1992.
with chloroflourocarbons.
Introduced 5+1 Shop 'n Save Orange Juice using
Make all polyethylene shopping bags from
28% less packaging material than ordinary frozen
recycled plastic.
juice concentrates.
Encourage manufacturers and suppliers to reduce
Developed Green Meadow paper products
packaging and use recycled/recyclable materials.
containing 100% recycled fiber.
Convey customer requests for package reduction
Use egg cartons made from 100% recycled
to manufacturers.
material.
Increased use of recycled or recyclable materials
Use 100% recycled post-consumer newsprint and
for private label packaging.
domestic soybean oil-based colored inks in weekly
flyers.
EFFORTS TO REUSE
Issue refunds for 4.4 million grocery bags reused
Offer 100% cotton lunch bags, "Returnables"
by customers annually.
bottle bags.
Offer 100% cotton tote bags and net totes for
Use refilled laser printer toner cartridges.
groceries.
Use durable utensils and dishes in main office
Designed paper bags for Christmas wrapping and
cafeteria.
book covers.
Use scrap paper for scratch pads.
Use refilled photocopier toner cartridges.
Center cores of stretch wrap rolls.
Return floral buckets for reuse.
EFFORTS TO RECYCLE
Food Waste Recycling & Composting:
Paper and Wood Recycling:
Tons of food shipped to food bank weekly.
22,000 tons of cardboard boxes from all
Save unsalable produce (from distribution
supermarkets and distribution centers annually.
centers) for use as animal feed.
75% of corporate office paper and computer
Compost 30 tons of supermarket food waste each
paper waste.
week.
Wood pallets from stores and warehouses.
Send meat trimmings to fertilizer and pet food
Bag Recycling:
processors.
9.2 million plastic shopping bags returned by
Composting food waste from Product Recovery
customers annually.
Center.
Customers return millions of paper shopping bags
Plastic Recycling:
for recycling annually.
438 tons of stretch wrap from supermarkets and
Deposit Container Return:
distribution facilities annually.
Where required by law, collection of deposit
Plastic six-pack rings.
beverage containers.
HDPE plastic trays.
P.O. Box 1000
Portland, Maine 04104
207/883-2911
LTR.SNS
EFFORTS TO CONSERVE ENERGY AND REDUCE OZONE DAMAGE
In Our Buildings:
Our Trucks:
Opened the first store in the U.S. with
Shut down automatically after five minutes of
refrigeration and air conditioning systems free of
idling.
CFC's and HCFC's.
Use electronic fuel injection.
Install high-pressure sodium lighting systems.
Limit speed electronically and use cruise control.
Dim lights automatically at night.
Reduce wind resistance with air shields.
Replaced doors on dairy cases and freezers saving
Reduce friction with radial tires.
60% on energy.
Map routes with computers to ensure that trucks
Heat water and air with waste heat from our
travel a minimum number of miles.
refrigerators.
Install heating, ventilation and air conditioning
systems with efficient computer-controlled
systems.
ENVIRONMENTAL EDUCATION PROGRAMS
Company Programs:
Customer Programs:
Store manager information notebooks.
Brochures on recycling, composting and energy
Regular articles in company newspapers.
conservation.
FYE - environmental information bulletin issued
Recycling information boards.
quarterly.
Consumer environmental discussion groups.
Community Efforts:
Environmental shelf messages.
Grade school educational programs.
Environmental messages on paper and plastic
Environmental store tours.
bags and our weekly flyers.
SOLID WASTE MANAGEMENT PROGRAMS
Conduct solid waste flow analysis at corporate,
Work with local, state and national organizations
retail and distribution center locations.
and associates to develop solid waste reduction
Supermarket and distribution center facilities
and recycling plans.
compost waste at local farms.
Conduct environmental seminars, workshops and
conferences.
ASSOCIATE PARTICIPATION
Environmental committees plan community and
"Clean It Up" program - volunteer associates
company waste reduction action and programs.
work cooperatively with local organizations on
All associates participate in company recycling
spring and fall clean-up projects.
programs.
Earth Mattersᵀ
Mission Statement
Hannaford Bros. Co. is committed to improving our environment. Through our Earth Matters programs, we are working in
irtnership with our customers, communities, associates, and suppliers. We are raising awareness of environmental issues
id increasing community involvement in environmental programs. We are encouraging and practicing recycling, reuse of
materials, and reduced use of natural resources. These efforts will benefit our communities, our business, and our associ-
ates by maintaining an environment in which we can all thrive.
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Press Clippings About Earth Mattersᵀ Programs
BURLINGTON FREE PRESS
BURLINGTON, VT
SARATOGIAN
D. 51,601
SARATOGA SPRINGS, NY
DAILY
12,777
COURIER-GAZETTE
WEEKLYWASKA, ME
ST. JOHN VALLEY TIMES
ROCKLAND, ME
MAR 28 1991
TUESDAY
MAR 24 199'
6,259
8,372
NEWENGLANDNEWSCUPAGENCY(# IN
615
BURRELLI
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JUL 6 1991
APR 24 1991 PAGENCY, INC.
NEW ENGLAND NEWSCLIP AG
COMMUNITY
Shop
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INFORMATION
company Save's as and s Clean it
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Environme beach Bros. park, " Co., said parent Brown, firm commitment a Up the a bags. tended Earth re- "The name say we Earth believe cons is in- now being envi- re- Other has called,
years
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SARATOGIAN
SARATOGA SPRINGS, NY
DAILY
12,777
thews, energy manager for Hannaford
ENVIRONMENTALLY SOUND - Tom Mat-
MONDAY
MAR 30 1992
owner of Shop N' Save Supermarkets, stands Bros.,
615
BURRELLE'S
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Area supermark
Shop 'n EDITORIA: Save
Award-winning Hannaford recycling
helps saves 6CB ozone
E
Kim Hansen, a shift leader at Martin's Foods on Dors
It may not look like much,
bags to be recycled. The store has been awarded th
but the maze of pipes and
Regional Solid Waste Management District for its e
wires that make up the re-
and recycling. This is the award's first year.
frigeration and air condi-
tioning system in the new
er Oak Dressers W/MINORS
Shop 'n Save supermarket
PEACHES FOR PIGGIES - A program to reduce
on Broad Street in Glens
4
Falls deserves a thumbs up.
The store became the first in
Composting recycles
organic wastes into rich
EARTH
yard fill. Here's how to
compost: Build an
enclosure using scrap
wood or chicken wire.
Save fruit and vegetable
scraps, egg shells, yard
MATTERS,
waste and coffee
grounds and put them
on the pile. Turn it at
least once a week so
oxygen can speed
decomposition. When
compost looks like dirt,
it's ready for use.
4: .04 all help
LAND
present with
cleanups stomp
Land is abundant, but it's part of a fragile ecosys-
our
12ml pour was
tem. We depend on our soil for sustenance. Fruits
chemi. down
and vegetables grow in our gardens and livestock
the drain or on
the knownd they
graze in our fields. But we need to enrich and clean
can damage
what and sml.
the earth: it is nature's legacy to our children.
Careful trash
disposal also
helps. Litter can
harm birds. fish
and when wild-
hfc. upsearing the
food chain and
the balance of
nature.
WATER
Rivers, lakes, oceans, rain and snow. Water is every-
where, sometimes even as a destructive force of floods
and hurricanes. But pollution has reduced the volume
of the earth's water we can use safely for drinking. By
conserving water and protecting our water supply from
toxic chemicals, we can continue to have clean water
for cooking, swimming, fishing and drinking.
Thousands of busi-
nesses, as well as cities
and towns, are helping
ensure clean water for
our children. Paper
mills purify water while
using its natural energy.
At Hannaford we thor-
oughly research every
E.A.R.T.H
piece of land we develop
so we don't damage the
Composting
water table or
makes a natural
soil conditioner
endanger wildlife.
and mulch. It
When we build new
reduces the need
stores, we minimize
for chemicals that
can contaminate
environmental impact
MATTERS
ground and sur-
on nearby bodies of
face waters. It
water by using special
also retains water
systems to filter storm
and allows sail to
drain.
runoff water.
THIS AND FOLLOWING PAGE TAKEN FROM HANNAFORD'S 1991 ANNUAL REPORT
Hannaford's
rucks limit emis-
sions by shutting
down after idling
five minutes.
All of us call help the environment by learning our yords.
Ideas for clean
streets and neighborhoods. and teaching our children w
air extend to our
respect the earth. He getting involved IN lindl project our
stores; we opened
collective work makes a hig difference. II hether it's pick-
the country's first
ing up " pare of luter or regycling household and office
supermarket with
waste, your effort can mean J lifetime to nature.
refrigeration sys-
lems running on
ShopinSave
RIJAA, a new
non-CFC
00
refrigerant.
Hannaford's award- winning grocery bags are fun for customers and good for the
environment. Book cover bags protect books and teach children about conserva-
tion and recycling. And with a little ribbon, our holiday bags make great gift
wrap!
AIR
It's easy to forget we depend on clean air for sur-
vival. But we're part of an interdependent chain that
purifies our air. We exhale carbon dioxide that
plants need, and plants generate oxygen that we
breathe. These gases are components of a special
balance in the atmosphere helping to protect us
from the sun's damaging rays.
QUALITY OFLIFE
Hannaford's Earth
Matters environmental
Everything we do affects the quality of human, animal
education programs
and marine life. Each of us hold life in a delicate bal-
have reached millions of
ance: as human beings, we have the greatest control
people. Our efforts have
over nature's legacy. It's easy to celebrate nature each
helped our customers
learn how to compost,
day by helping protect and improve our natural
conserve natural resources
surroundings.
and recycle. Thousands
take advantage of our
bag recycling programs,
keeping tons of plastic
and paper from landfills.
The choices we make
MATTERS
for our air today deter-
Planting trees is
a beautiful way
mine its future quality.
10 keep our air
We can all help by
healthy. And it's
using latex paints, com-
a fun nature
lesson for our
posting instead of burn-
children!
ing leaves and not let-
ting engines idle. We
need to be careful not
to let CFC refrigerants
Trees draw mois-
from freezers and refrig-
ture from the soil
erators leak into the air
and put it into
the air to make
where they damage the
rain. They also
protective ozone layer.
give us oxygen to
breathe and help
keep temperatures
stable.
Earth Mattersᵀ Awards
1990
New Hampshire Resource Recovery Association
Corporate Recycling Award "for outstanding leadership in advancing community materials
recycling."
1990
The Vermont Chittenden Regional Solid Waste Management District
Waste Reduction Award "for reduction and recycling efforts serving as a model to our customers
and the community."
1991
The Sierra Club Monadnock Group
Recognition Award for "sincere and consistent efforts to lessen the impact on the environment and
to educate the consumer."
1991
Rotary International
Rumford, Maine, Area Rotary Club Annual Business Award for Community Environmental Service.
1991
Keep America Beautiful, Inc.
National Recycling Award for exceptional recycling rates and educational achievements.
1992
State of Maine Governor's Recycling Award
For outstanding community awareness programs and corporate recycling progress.
1992
American Lung Association of New York
Award for accepting the "Clean Air Challenge" by testing a new CFC-free refrigeration system in the
Glens Falls, NY, Shop 'n Save.
6
R
Test your
environmental know edge on
Answers on
bottom of bag
onservation in the back yar
How often should you turn
backyard compost pile?
a) every other month
True or false
of
Toxic
/ard wastes
chemicals
composted
poured down
ck yard?
the drain can
This bag has been
end up in y
manufactured with 20%
gs
recycled post-consumer
groundwater.
newsprint. Please recycle
at any of our stores
gs
S
ve
True or false:
Natural methods - like
fertilizing in early spring
and not cutting grass too
these food
short - can help control
ould not be put
lawn weeds without
t pile?
chemicals.
Answers on bottom of bag
Lb.
1 Lb. Pkg.
Shop 'n Save
Wieners
79c
EARTH MATTERS
Calit
A
R
T
CLEAN
w
4
Large - Heavyweight,
100% Cotton, Reusable
z
S SM
Canvas
Bags
$428
Help celebrate Earth Day,
April 22, by joining in a
Large - Versatile,
"clean up" project in your
Durable, Reusable
community. The event, date
Net
$228
and time is posted at many
Shop 'n Save stores.
Bags
Pi
SHOP N SAVE BRAND SAVINGS
Gallon
Shop 'n Save prices all
Shop
LOWER
its grocery, dairy, frozen
PRICES
and general merchandise
2% M
all the
time!
products at prices that
will remain consistently
16 Oz.
low every week.
Shop
DOUBLE YOUR
We
guarantee you'll be
Whit
STATE OF MAINE
OFFICE OF THE GOVERNOR
AUGUSTA. MAINE
04333
JOHN R. MCKERNAN. JR.
GOVERNOR
May 12, 1992
President's Environmental & Conservation Challenge Awards
Council on Environmental Quality
The White House
772 Jackson Place N.W.
Washington, D.C. 20503
Attention: Awards References
I am pleased to endorse the nomination of Hannaford Bros. Company as a
candidate for the 1992 President's Environmental & Conservation Challenge
Award, Education & Communication category.
As the largest grocery store chain in Maine, Hannaford Bros. has responded
to state environmental mandates with remarkable enthusiasm and responsibility
by pioneering a comprehensive recycling and education program entitled "Earth
Matters". The enclosed material describes these efforts in detail, for your
consideration.
The company's leadership has clearly had a positive impact on Shop and
Save customers that will set the standard for consumer conservation efforts
for years to come.
At a time when the business community and environmental groups are often
at odds with each other, it is most gratifying to see how Hannaford Bros. is
meeting the challenge of resolving waste management problems and educating the
public about short-term and long-term measures to reduce environmental
pollution.
I urge your favorable consideration of this outstanding candidate for this
year's award.
Sincerely,
Mikeana
John R. McKernan, Jr.
Governor
JRM/hrd
PRINTITION RECACTED PAPER
Howard Dean, M.D.
Governor
State of Vermont
Office of the Governor
Pavilion Office Building
Montpelier, Vermont 05609
(802) 828-3333
May 22, 1992
The President's Environmental and
Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place, NW
Washington, DC 20503
Attention: Awards References:
I am pleased to endorse Hannaford Bros. Co. for nomination as a candidate for the 1992
President's Environmental and Conservation Challenge Award.
Hannaford Bros. and their Vermont chain of Martin's Foods are one of Vermont's largest
retailers. They have demonstrated unique progress in solid waste reduction and recycling
within their own operations and have adopted broadly recognized community-based
environmental educational programs.
Ted Brown, Hannaford's Environmental Affairs Manager, has been appointed by me tqo
serve on Vermont's Technical Advisory Committee on Solid Waste, which represents an
important corporate commitment for this company.
Hannaford and Martin's supermarkets have helped Vermont consumers become more
environmentally aware through their many corporate educational programs, including refunds
for bag reuse, helpful recycling and environmental tips on bags, community bag recycling
programs and local recycling information boards.
The Hannaford management team has been very involved with various local and State efforts
to help consumers and their employees better manage household wastes including the
development and implementation of Vermont's Household Hazardous waste shelf labeling
program.
Printed on recycled paper produced without chlorine.
Please recognize Hannaford Bros. Co. for their outstanding achievements and corporate
commitment as a candidate for the 1992 President's Award. Their Earth Matters program is
a most creative and effective communication and educational effort.
Sincerely,
Vsl Dean
Howard Dean, M.D.
Governor
HD:jb
Printed on recycled paper produced without chlorine.
PCL& EASTERN
PACKAGING LIMITED
P.O. BOX 910, SAINT JOHN, N.B. E2L 4C3 (506) 633-8101 FAX (506) 633-3031
May 19, 1992
The President's Environment and
Conservation Challenge Award
Council on Environmental Quality
The White House
772 Jackson Place, N.W.
Washington, DC 20503
Attention: Awards References
I am pleased to endorse Hannaford Bros. Co. as a recipient of the President's
Environment and Conservation Challenge Award.
The outstanding tangible results of their Earth Matters program have been well
documented with literally thousands of tons of various materials being diverted from
the nation's landfills. However, these documented results perhaps represent only
the "tip of the iceberg". As communicators and educators, Hannaford Bros. have
instilled an environmental ethic in their employees, customers, suppliers and the
communities in which they operate.
While many less dedicated retailers in the country rushed to "cash in" on society's
heightened environmental concern, Hannaford, evaluated possible roles it could
assume to achieve environmental betterment. It was in their chosen roles as
communicators and educators that they recognized a basic truth of environmental
stewardship that progress would flow out of accurate information and motivation.
The Earth Matters Program is the embodiment of this philosophy.
To consumers, Earth Matters has meant information enabling them to see through
rhetoric and exaggerated claims. To manufacturers, Earth Matters has provided
incentive to develop innovative products and programs. To communities and
governments, Earth Matters has provided a vital link to reach retailers, consumers
and manufacturers.
Hannaford Bros. have distinguished themselves with a number of innovative in-
house environmental programs that have communicated leadership by example.
Underlying all Earth Matters activities is honesty, integrity, courage, intelligence
and determination. I heartily recommend Hannaford Bros. Co. as winners of this
important award.
Yours sincerely,
Thomas Millar
President
Oakhurst
Stanley T. Bennett, II
President
E.017
May 20, 1992
The President's Environment and
Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place, NW
Washington DC 20503
Attention: Awards References
It gives me great pleasure to endorse Hannaford Bros. Company for nomination as a candidate for the
most important 1992 President's Environment and Conservation Challenge Award.
Hannaford Bros. and their chain of Shop 'n Save supermarkets are one of Maine's largest retailers. They
have demonstrated unique progress in solid waste reduction and recycling within their own operations
and have adopted broadly recognized community-based environmental educational programs.
Hannaford and Shop 'n Save supermarkets have helped Maine consumers become more environmentally
aware through their many corporate educational programs, including refunds for bag reuse, helpful
recycling and environmental tips on bags, community bag recycling programs, and local recycling
information boards.
Please recognize Hannaford Bros. Company for their outstanding achievements and corporate
commitment as a candidate for the 1992 President's Award. Their Earth Matters program is a most
creative and effective communication and educational effort.
Very truly yours,
Stanley T. Bennett II
STB/nja
Oakhurst Dairy
364 Forest Avenue, Portland, Maine 04101 (207) 772-7468
MAY-28-'92 THU 11:23 ID:HBC ADVERTISING DEPT FAX 10:207-883-2911
#681 P02
MAY 27 '92 09:28 PROGRAM/COMMUNICATIONS
P.2
E,017
STATE OF NEW YORK
EXECUTIVE CHAMBER
ALBANY 12224
MARIO M. QUOMO
May 22, 1992
GOVERNOR
Gentlemen:
I enthusiastically recommend Hannaford Bros. Co. as a
candidate for the 1992 President's Environment & Conservation
challenge Award in the education and communication category.
As a fast-growing company doing business in the northeast
region and Capitol District of New York State, Hannaford and Shop
'n Save supermarkets have clearly taken a very proactive position
to educate the public on environmental issues and have created a
high level of consumer awareness to the importance of recycling and
waste reduction.
For several years, the company's management team has worked
closely with the New York State Department of Environmental
Conservation in developing definitions for the regulation of
environmental packaging terms. Hannaford recently opened the
country's first supermarket operating refrigeration and air
conditioning systems that are free of CFC's and HCFC's.
Many helpful environmental education programs are offered in
Hannaford supermarkets enabling consumers to participate in real
waste reduction and community driven recycling initiatives.
Through its Shop 'n Save supermarket team, Hannaford has
consistently offered assistance to local communities and state
waste reduction agencies to accelerate recycling of many materials
and promote the use of recyclable and recycled products. This type
of cooperative effort helps build solid support for joint consumer
and industry action.
I applaud Hannaford for its corporate environmental commitment
and especially for its most effective educational and community
communications programs they call Earth Matters.
Sincerely,
The President's Environment and
Conservation Challenge Awards
Mario h. Cromo
Council on Environmental Quality
The White House
722 Jackson Place, NW
Washington, D.C. 20503
PAINTED ON RECYCLED PAPER
Application Summary
ID Number: E.047
Project:
Chesapeake Bay License Plate Program
Contact:
Ms. Eleanor Falk
Office of the Governor
State House
Telephone:
Annapolis, MD 21401-
(410) 974-5300
Summary:
The State of Maryland's Chesapeake Bay Plate Program has
raised more than $3.5 million for Bay education and
restoration projects while increasing public awareness of the
Bay among the 4.5 million citizens of Maryland and throughout
the Bay region.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
Comments:
Exciting program to raise consciousness about and significant
funds ($3.5 Million) for helping clean up the Chesapeake Bay.
License plates are constant reminders about the Bay. Program
pays for itself while gaining the participation of hundreds of
thousands and increasing the awareness of millions.
Large audience, provides resources for high visability
environmental needs. Applicable and transferable to other 49
states. Consumes limited resources while providing important
benefits.
E.047
ATTACHMENT A.
Question No. 5
Summary
Maryland's Chesapeake Bay commemorative license plate program
was initiated by Governor William Donald Schaefer on behalf of the
State government to increase public awareness of and participation
in the restoration of the Chesapeake Bay.
Under the Governor's program, motorists have the option to
purchase the commemorative Bay series as an alternative to the
standard license plate. To underscore the objective of helping to
revitalize the Chesapeake Bay, Governor Schaefer directed that
proceeds from plate sales be earmarked for the Chesapeake Bay
Trust, a nonprofit organization which funds Bay education and
restoration activities.
As a result, the Governor's program has focused widespread
attention on the importance of the Bay program in two important
ways: 1) it provides Marylanders a convenient way to communicate
their personal commitment to the care of the nation's greatest
estuary; and 2) it makes possible hundreds of vital citizen action
projects sales. and education activities which are supported by Bay plate
The Governor's initiative has generated important funding for
the Trust's mission to promote public awareness and participation
in the Bay clean-up - $3.5 million to date. And more than 350,000
vehicles today carry the message to citizens of the region and the
nation to "Treasure the Chesapeake." In short, the Bay plate is
turning concern for the Bay into action.
The program did not occur overnight. The Governor first
submitted legislation to create a commemorative Bay plate in 1987,
but the measure was declined. On his second attempt in 1990, the
measure was enacted and the Governor then oversaw the design
process, the marketing campaign and the sales effort of the Motor
Vehicle Administration which ensured the Bay plate's success.
The Bay plate features Maryland's Great Blue Heron and the
slogan "Treasure the Chesapeake." The Blue Heron was selected as
a symbol of conservation. The program began in December 1990 and
will continue through December 31, 1994.
Passenger cars, multi-purpose vehicles, light trucks, vans,
taxis, limousines, and boat trailers are eligible for commemorative
plates as are vehicles with handicap or personalized plates.
ATTACHMENT A.
Page 2
The Chesapeake Bay license plate is assisting hundreds of
community and volunteer organizations who share in Trust grants for
Bay restoration projects, including stream cleanups, tree and marsh
grass plantings, erosion control projects, water quality studies,
habitat restoration and the development of environmental awareness
and education programs to instill in people of all ages a better
understanding of the Bay and the need to protect it for the future.
The program. has already prompted scores of inquiries from
other states and localities seeking to adapt the program to areas
of local concern. ant contribution to the restoration of the Bay
and will benefit the entire region for years to come.
ATTACHMENT B.
Question No. 6. D. EDUCATION AND COMMUNICATION
1. What is the program? What are its environmental or
conservation objectives?
The Bay plate program initiated by Governor Schaefer involves
the sale by the Motor Vehicle Administration of Chesapeake Bay
commemorative license plates as an alternative to the standard
Maryland license plate. It enables Marylanders to communicate
their commitment to. the care of the nation's greatest estuary; and
2) provides vital funding for hundreds of citizen action projects
and Bay education activities.
2. Who is the program's audience? How large is the audience?
How is the program's effect on the audience determined?
The program audience is each of the 4.5 million citizens of
Maryland, people of all ages who travel the streets and highways;
the 2.8 million owners of vehicles in the state who are eligible to
purchase Bay plates; and the citizens of the Bay region and the
nation. The purpose of the program is to increase visibility for
the Bay restoration program and at the same time raise needed funds
for Bay education and restoration activity. The Bay plate is a
catalyst for those who are willing to help and an opportunity to
participate in a meaningful way. An important aspect of the
program is the advancement of pride in the Bay.
3. What is original or distinctive about the program?
The program is distinctive in that it has produced the most
successful commemorative plate in the nation's history. More than
355,000 plates have been purchased, representing 12.5 percent of
the registered vehicle population in Maryland. California, with
distant second.
environmental plates on seven percent of eligible vehicles, is a
4. What are the measurable results or benefits produced by
the program? How does the program promote the development of an
environmental ethic and make a positive contribution to
environmental awareness.
Bay plates serve as attractive and mobile messages on streets
and highways throughout the region and convey the important
reminder to "Treasure the Chesapeake." The impact is measurable in
terms of the numbers of citizens who elect to purchase the plate.
of lasting significance are the public education and awareness
projects supported with proceeds from plate sales.
ATTACHMENT B.
Page 2
5. How can the program be used or modeled by others?
The program is easily adaptable for worthy public causes in
other states. The State of Virginia has since developed its own
version of the Bay plate to aid the Chesapeake, and numerous other
states have called to inquire about the Maryland program for
application in their own states. (See Attachment A.)
n. A-D: Please answer only the following Award criteria
questions pertaining to the specific Award category for
which you are applying. For example: Partnership category
se read the application form carefully and provide all information
answer questions A1-A5: EQM. B1-B7: innovation. C1-C5:
requested. Please type or print clearly. Supplementary pages should
Education. D1-D5).
follow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one category. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question 6.)
not exceed two pages.
(01)
Partnership
A. PARTNERSHIP: awarded to diverse organizations or
(02)
Environmental Quality Management
groups that have fostered cooperative approaches to envi-
(03)
Innovation
ronmental needs at the local, regional, or national level.
(04) X Education and Communication
1. Who are the partnership's members? What are their
2. Name of the project or program described in this application:
roles? What resources do they bring to the partnership?
Chesapeake Bay License Plate Program
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use-serarate sheet, if needed)
conservation objectives? Has a sustainable plan of con-
certed action for meeting these needs been established?
X Mr. Mrs. Ms. Miss Dr.
3. How is the partnership distinctive or innovative?
Name: The Honorable Willia- Donald Schaefer
What obstacles, environmental or otherwise, does it
overcome?
Title: Governor of Marvland
4. What measurable environmental or conservation
inization: State of Maryland
benefits has the partnership produced?
Street: State House
5. What aspects of the partnership can be modeled by
others and transferred to other settings?
City: Annapolis
State: MD
Zip: 21401
B. ENVIRONMENTAL QUALITY MANAGEMENT:
Telephone: 410/974-5300
Fax: 410/974-5328
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
reflects broad-based organizational approaches. Special
Mr. Mrs. * Ms. Miss Dr.
programs or projects may be more appropriate for entry
in one of the other three award categories.)
Name: Eleanor Falk
1. What are the organization's environmental policies
Title: Deputy Director, Chesapeake Bay Communications
and objectives?
Office
Organization: Office of the G Governor
2. How has the organization's top management
demonstrated commitment to these policies and objec-
Street: State House
tives? Do the policies demonstrate commitment
bevond legal compliance?
City: Annapolis
State: MD
Zip: 21401
3. What are the organization's environmental stan-
Telephone: 410/974-5300
Fax: 410/974-5328
dards for its product(s) and operations? Explain
they go beyond legal constraints and how they relite
NOTE: The Selection Committee will rely heavily on Questions 5-6 in
agement control mechanisms.)
termining how well the application meets the award criteria.
ease-attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
publication, which provides a complete overview of the application.
the: a) Day-to-day management of the organization: :- Crya-
The one-page response should be clear. concise, and should emphasize
nization's decision-making about research and determent.
quantifiable results or benefits of the program.
long-range planning. capital. and operating budgets"
SEE ATTACHMENT A
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
7. How long has the technology, program. project or service bed
and the general public?
operational?
18 months
6. What are the organization's control mechanisms that give
decision makers objective data to measure continuous perfor-
8. Which of the following most accurately describes the appli-
mance improvement toward its short- and long-term environ-
cant(s)? (Check more than one, if applicable.)
mental objectives?
(01)
National Business or Industry
7. What quantifiable, sustained environmental quality results
(02)
Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03)
National Nonprofit Organization or Foundation
tion's environmental approach?
(04)
Regional or Local Nonprofit Organization
(05) Local or State Government/Government Agency
(06)
Educational Organization
C. INNOVATION-awarded to individuals, organizations and
(07)
Voluntary Civic Organization
groups who have demonstrated exceptional creativity or pio-
(08)
Trade or Professional Society
neered new approaches in the development and/or execution of
(09)
Youth Organization
technologies, programs, projects, or services that are environ-
(10)
Labor Organization
mentally sound and economically sensible?
(11)
Individual
(12)
Other (Please describe):
1. What is the purpose of the technology, program, project or
service?
9. If business or industry, which of the following best describes
the type of business or industry?
2. How is the technology, program project, or service distinc-
tive or innovative? What obstacles. environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
(02)
Aerospace
(03) Communications
3. How is the technology, program. project, or service superior
(04)
Construction
to other approaches? Does it offer as viable alternative to a
(05)
Electronics/Computers
problem for which no solutions previously existed?
(06)
Energy
(07)
Engineering
4. Can the technology, program, project or service be replicated
(08)
Environmental Services
in an economically feasible manner?
(09)
Financial Services/Insurance/Real Estate
(10)
Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11)
Manufacturing-Other
efits or results of the technology, program, project, or service?
(12)
Mining
(13)
Recreation
(14) Trade-Wholesale
D. EDUCATION AND COMMUNICATION-awarded to indi-
(15)
Transportation
viduals, organizations, or groups which have developed educa-
(16)
Utilities-Electric, Gas or
tional or informational programs that inspire respect for the
(17)
Other (Please describe):
environment and raise the public's environmental literacy.
SEE ATTACHMENT B
10. Which of the following most accurately describes the environ-
1. What is the program? What are its environmental or conser-
mental program under consideration for an award? (Check more
vation objectives?
than one, if applicable.)
2. Who is the program's audience? How large is the audience?
(01) XX agriculture
How is the program's effect on the audience determined?
(02) XX air quality
(03) XX conservation
3. What is original or distinctive about the program?
(04) XX education-general public
(05) education-academic
4. What are the measurable results benefits produced by the
(06)
energy
program? How does the program promote the development
(07) YX environmental quality management
of an environmental ethic and make a positive contribution to
(08)
XX
forestry
environmental awareness?
(09)
YX hazardous waste remediation
(10)
international
5. How can the program be used :: modeled by others?
(11) XX natural resources
(12) XX pollution control
14. Please indicate which of the following are the primary audi-
(13) recreation
ences, beneficiaries, or users of the program or service, and esti-
4) XX recycling
mate how many persons are served: (Select up to 3 categories.)
(15) XX solid waste
(16) XX source reduction/pollution prevention
Type
How Many People
(17) XX water quality
(18) XX wetlands
(01) Business or Industry
(19) XX wildlife and fish resources
(02) Trade or Professional Society
(20) XX Other (Please describe): All areas related to
(03) Government
the health of the Chesapeake Bay.
(04) Educational Organizations
11. If applicable, list the sources of the program's support and the
(05) Youth
percentage of support provided, including grants and in-kind
(06) Community or Public Interest Groups
contributions of goods and services. Case separate sheet if needed).
(07) Local Community or Local Public
(08)x General Public
4.5 million
Source Private Sector (Ches. Bay
%
4
(09) Employees
Trust, 3M Corp.) to help market
(10) Customers or Clients
Source the license plate.
%
(11) Other (Please describe):
Source Md. State Government (Motor % 99.6
Vehicle Administration) See #13 below.
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
No. Program is 13 months old.
and services:
S 5,000.00 to design license plate
If the project is ongoing, what is the annual cost?
cogram is self supporting. Half of fee for
the Ches. Bay license plate benefits the Bay
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
cleanup. The other half allows, Motor Vehicle Adm to recover it=costs
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
Governor Schaefer's Chesapeake Bay Plate Program has raised more than $3.5 million
for Bay education and restoration projects while increasing public awareness of the
Bay among the 4.5 million citizens of Maryland and throughout the Bay region.
17. Please include 3 one-page letters or recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
should be addressed: "Attention: Award References." References
Completed applications must be postmarked
should have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
Conservation Challenge Awards
beneficiaries of your program.
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
Washington, DC 20503
below.
All information submitted with the application should be
Name:Mr. Gary R. Fuhrman
considered public information and becomes property of
Baltimore Gas & Electric Company
the President's Challenge Awards program.
Title: Director, Corporate Administrative
Award recipients will be notified in Fall 1992. Recipients
Services
must be willing to assist the President's Challenge Awards
Street: P.O. Box 1475, G & E Building
program in making nonproprietary information about
their environmental programs available to others who
City: Baltimore
State: MD
Zip: 21203
wish to replicate their success.
Telephone: 410/234-5311
Fax: 410/234-5999
Application Format
Please submit one original and four photocopies of your
NameMs. Frances H. Flanigan
Alliance for the Chesapeake Bay
application. You may include up to 10 pages of supporting
materials. (NOTE: Photocopying both sides of a sheet of
Title: Executive Director
paper will be considered two-pages.) Any oversized item
6600 York Road
must be reduced to fit a standard 8.5" X 11" page format.
Street:
Supporting materials may include items such as brochures,
City: Baltimore
State: MD Zip: 21212
photographs, press clippings, and graphs depicting the
Fax: 410/377-7144
program's results. The materials may not be used as a
Telephone: 410/377-6270
substitute for written responses to Questions 5 and 6.
The order of pages in the submitted application should be
Name:Ms. Barbara Taylor
as follows:
Maryland Save Our Streams
1. 4-page application (Questions 1-20)
Title: Executive Director
2. 500-word overview summary (Question 5)
3. 2-page responses to criteria questions (Question 6)
Street: 258 Scotts Manor Drive
4. 10 pages of supporting materials
5. 3 letters of recommendation (Question 17)
City: Glen Burnie
State: MD
Zip: 21061
NOTE: The entire package should be stapled in the upper,
Telephone: 410/969-0084
Fax: 410/969-0135
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
by the technical evaluators and selection committee. Do
18. Please sign below to indicate that all applicants agree a) to
not put the application or backup materials into a binder,
abide by the rules and requirements of the awards competition,
notebook or plastic cover.
and b) that all information submitted is true and accurate to the
best of their knowledge.
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Signature Date: 5/4/91
Paperwork Reduction Act, CEQ estimates that completion of this
application will take 10 hours. Send comments regarding the coi-
EXECUTIVE
CHESAPEAKE
lection of this information, including suggestions for reducing the
Title:
DIRECTOR
Organization: BAY TRUST
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
ject. Office of Management and Budget, Office or Information and
(410) 974-2941
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
Telephone:
printed on recycled need containing more man 50% post-consumer waste
ATTACHMENT A.
Question No. 5
Summary
Maryland's Chesapeake Bay commemorative license plate program
was initiated by Governor William Donald Schaefer on behalf of the
State government to increase public awareness of and participation
in the restoration of the Chesapeake Bay.
Under the Governor's program, motorists have the option to
purchase the commemorative Bay series as an alternative to the
standard license plate. To underscore the objective of helping to
revitalize the Chesapeake Bay, Governor Schaefer directed that
proceeds from plate sales be earmarked for the Chesapeake Bay
Trust, a nonprofit organization which funds Bay education and
restoration activities.
As a result, the Governor's program has focused widespread
attention on the importance of the Bay program in two important
ways: 1) it provides Marylanders a convenient way to communicate
their personal commitment to the care of the nation's greatest
estuary; and 2) it makes possible hundreds of vital citizen action
projects and education activities which are supported by Bay plate
sales.
The Governor's initiative has generated important funding for
the Trust's mission to promote public awareness and participation
in the Bay clean-up - $3.5 million to date. And more than 350,000
vehicles today carry the message to citizens of the region and the
nation to "Treasure the Chesapeake. " In short, the Bay plate is
turning concern for the Bay into action.
The program did not occur overnight. The Governor first
submitted legislation to create a commemorative Bay plate in 1987,
but the measure was declined. On his second attempt in 1990, the
measure was enacted and the Governor then oversaw the design
process, the marketing campaign and the sales effort of the Motor
Vehicle Administration which ensured the Bay plate's success.
The Bay plate features Maryland's Great Blue Heron and the
slogan "Treasure the Chesapeake." The Blue Heron was selected as
a symbol of conservation. The program began in December 1990 and
will continue through December 31, 1994.
Passenger cars, multi-purpose vehicles, light trucks, vans,
taxis, limousines, and boat trailers are eligible for commemorative
plates as are vehicles with handicap or personalized plates.
ATTACHMENT A.
Page 2
The Chesapeake Bay license plate is assisting hundreds of
community and volunteer organizations who share in Trust grants for
Bay restoration projects, including stream cleanups, tree and marsh
grass plantings, erosion control projects, water quality studies,
habitat restoration and the development of environmental awareness
and education programs to instill in people of all ages a better
understanding of the Bay and the need to protect it for the future.
The program has already prompted scores of inquiries from
other states and localities seeking to adapt the program to areas
of local concern. ant contribution to the restoration of the Bay
and will benefit the entire region for years to come.
ATTACHMENT B.
Question No. 6. D. EDUCATION AND COMMUNICATION
1. What is the program? What are its environmental or
conservation objectives?
The Bay plate program initiated by Governor Schaefer involves
the sale by the Motor Vehicle Administration of Chesapeake Bay
commemorative license plates as an alternative to the standard
Maryland license plate. It enables Marylanders to communicate
their commitment to the care of the nation's greatest estuary; and
2) provides vital funding for hundreds of citizen action projects
and Bay education activities.
2. Who is the program's audience? How large is the audience?
How is the program's effect on the audience determined?
The program audience is each of the 4.5 million citizens of
Maryland, people of all ages who travel the streets and highways;
the 2.8 million owners of vehicles in the state who are eligible to
purchase Bay plates; and the citizens of the Bay region and the
nation. The purpose of the program is to increase visibility for
the Bay restoration program and at the same time raise needed funds
for Bay education and restoration activity. The Bay plate is a
catalyst for those who are willing to help and an opportunity to
participate in a meaningful way. An important aspect of the
program is the advancement of pride in the Bay.
3. What is original or distinctive about the program?
The program is distinctive in that it has produced the most
successful commemorative plate in the nation's history. More than
355,000 plates have been purchased, representing 12.5 percent of
the registered vehicle population in Maryland. California, with
environmental plates on seven percent of eligible vehicles, is a
distant second.
4. What are the measurable results or benefits produced by
the program? How does the program promote the development of an
environmental ethic and make a positive contribution to
environmental awareness.
Bay plates serve as attractive and mobile messages on streets
and highways throughout the region and convey the important
reminder to "Treasure the Chesapeake." The impact is measurable in
terms of the numbers of citizens who elect to purchase the plate.
of lasting significance are the public education and awareness
projects supported with proceeds from plate sales.
ATTACHMENT B.
Page 2
5. How can the program be used or modeled by others?
The program is easily adaptable for worthy public causes in
other states. The State of Virginia has since developed its own
version of the Bay plate to aid the Chesapeake, and numerous other
states have called to inquire about the Maryland program for
application in their own states. (See Attachment A.)
VR-279 (3-92)
DATE
SIGNATURE OF CO-OWNER
DATE
SIGNATURE OF OWNER
AND BELIEF.
HEREIN ARE TRUE AND CORRECT TO THE BEST OF MY KNOWLEDGE, INFORMATION
MVA USE ONLY
I/WE HEREBY CERTIFY, UNDER PENALTY OF PERJURY, THAT THE STATEMENTS MADE
NAME OF AGENT OR BROKER
POLICY OR BINDER NO.
CERTIFICATION
INSURANCE
NAME OF INSURANCE COMPANY
EXPIRATION
ON SECIDER
PRESENT TAG NO.
YEAR
VEHICLE ID NUMBER
MAKE OF VEHICLE
ON 3ml
ZIP CODE
state
COUNTY
CITY OR TOWN
STREET ADDRESS
FULL NAME OF CO-OWNER
FULL NAME 0F VEHICLE OWNER
SEE INSIDE FOR INSTRUCTIONS
GLEN BURNIE. MARYLAND 21062
CHESAPEAKE BAY LICENSE PLATES
6601 RITCHIE HIGHWAY, N.E.
MOTOR VEHICLE ADMINISTRATION
APPLICATION FOR
JO
UNW
$20.00
Maryland Department
MARYLAND'S
CHESAPEAKE
BAY PLATE
FOR THOSE WHO
TREASURE THE CHESAPEAKE
HELP SAVE THE CHESAPEAKE BAY
Now, more than ever before, your help is crucial to the success of the Chesapeake Bay
cleanup effort.
Purchase the $20.00 Commemorative Bay License Plate and your dollars will immediately
go to work saving the Bay. Ten dollars benefits the Chesapeake Bay Trust, a non-profit
organization dedicated to restoring the Chesapeake Bay, and the remaining ten dollars
covers the cost to manufacture and issue the Bay Plate.
Help plant marsh grasses, protect the Great Blue Heron, and restore the Chesapeake Bay's
water quality by purchasing the Commemorative Bay Plate. Best of all, you can keep your
plates for years to come!
FOLLOW THESE EASY STEPS
1. Check your eligibility: Class A, passenger cars; Class M, multi-purpose vehicle; Class EPO, trucks up to 3/4
ton; Class G, trailer; and Class B, for hire. Vehicles with handicap plates or personalized plates can be issued
modified Bay Plates that include everything but the Blue Heron symbol.
2. Complete and sign the application on the reverse side of this form.
3. To obtain your Commemorative Bay Plates in person, take your completed application and the one-time
$20.00 fee to any Full Service Motor Vehicle Administration (MVA) office.
4. To receive them by mail, send your completed application and $20.00 check or money order to the MVA
address noted on the application. If you are renewing your annual registration at the same time, please
be sure to include your renewal notice and annual registration fee. (Make check payable to MVA.)
5. Complete a separate application for each set of plates requested.
6 Upon receipt of your Commemorative Bay Plates, you must immediately return the license plate(s) presently
displayed on your vehicle to any MVA office for cancellation.
IMPORTANT: The $20.00 fee is a one-time charge, paid when the original set of these plates is
issued. It is not in lieu of your annual registration fee. A substitute set will cost $10.00
CALL 950-1MVA IF YOU HAVE ANY QUESTIONS.
William Donald Schaefer
Maryland
MVG
Governor
O. James Lighthizer
000 AAA
W. Marshall Rickert
Administrator
VR-279 (3-92)
Secretary Of Transportation
U.S.V
Treasure the Chesapeake
Pr. Geo. Journal
Lanham, Md.
AUG 19 1991
Opinion
Money well spent
Like 200,000 other Marylanders, we dutifully ponied up $20
a few months ago for those special blue-and-white "Treasure
the Chesapeake" license plates and put them on our car. We
felt good about it, but occasionally, we wondered where the
money went. Thanks to the Associated Press, we now know.
Half the cost of the plates goes to the Chesapeake Bay Trust.
a non-profit organization committed to saving the Chesapeake
Bay. (The other half covers the cost of producing the plates.)
According to an AP article, the trust distributes most of the
money it gets (it also receives voluntary contributions) to pay
for small, grass-roots, bay-related projects by schools, civici
groups and government and non-profit agencies.
A group of Harford County Boy Scouts, for example, re-
ceived $135 to help build nature trails and reduce erosion at an
environmental center. The Wicomico County League of Wom-
en Voters got $125 to put on a clean water seminar. An Anne
Arundel County middle school was given $250 for restoration
projects on a creek.
The trust handed out larger grants as well, and a huge chunk
of money, $1.5 million, went to the state Department of Natural
Resources to protect endangered plants and animals.
Thomas L. Burden, executive director of the trust, told the
AP that the trust's major goal is to "do what we can to build in-
terest at the neighborhood level. We are trying to instill in peo-
ple a better understanding of the bay environment. to help
them understand why the bay is worth protecting."
Now that we know where our money went, we also know that
we'd be happy to buy the bay plates again if we had to. And,
we'd be happy to recommend the plates to anyone who doesn't
yet have them.
License for the Bay
Those Chesapeake Bay license tags have proved
tion is taking in an average of $5,000 to $7,000 per
surprisingly popular. which is especially good news
week selling these license plates - all this, only
for those who care about the health of this fragile
six months after they were first issued.
and endangered estuary.
The commemorative license tag. which displays
Only six months after they were issued. the
a great blue heron among marsh grass. costs an
commemorative license plates have generated
extra S20 but is far more attractive than the state's
$1.75 million for the Chesapeake Bay Trust Fund.
regular black and white plate. Demand for the spe-
Add this to the more than S1 million earned from
cial tags show no sign of ebbing. either.
the state's "chickadee check-off™ on the Maryland
Meanwhile. the trust fund has a welcome prob-
income tax form to help the bay. and It is clear
lem: it received and reviewed more grant applica-
more and more citizens are now willing to put their
tions at its last meeting than it had in its entire
own money into a Chesapeake cleanup.
three years of operation. Marylanders are sending a
The bay trust fund funnels money to communi-
strong environmental message to Annapolis. Is
ty-based environmental groups that run volunteer
anyone in the legislature listening?
bay clean-up and tree-planting programs. The in-
creased donations generated by the special license
tags enabled the trust to allocate $571.000 to 130
Maryland
D
groups this year as opposed to $265,000 to 60
groups last year.
Initially, the General Assembly resisted efforts to
issue an "environmental" license plate. Lawmakers
reluctantly changed their tune. though. as concern
over the plight of the Chesapeake mounted among
constituents. Now the Motor Vehicle Administra-
Treasure the Chesapeake
FRIDAY, JULY 19, 1991
BOARD OF DIRECTORS
Alliance
PRESIDENT
David E. Bailey
for the
hesapeake Bay
Promoted Retk Hower Company
PRES. MD
P. McGarry
Commissioner
Washington Surbutar Strites Commission
VICE PRES. PA
Louis E. Sage Ph.D.
Accidency 1 Natural Sciences
May 21, 1992
of
VICE PRES. VA
The President's Committee and
Helen Turner Murphy
The Serien Club I Virgins -
Conservation Challenge Awards
VICE PRES. DC
Council on Environmental Quality
Rockwood H. Foster
The White House
income Commission on the
Purpose Fiver Been
722 Jackson Place, N.W.
SECRETARY
Washington, D.C. 20503
Patricia A. Jackson
Image Lenge Five Association
Dear Members of the Selection Committee:
TREASURER
Luddy Hayden
Chavron USA. inc.
On behalf of the Alliance for the Chesapeake Bay,
Paul S. Baker
please know how delighted we are to endorse the
Chempetke Boy Foundation Vork Chepter
nomination of Maryland State Government and, -the
William F.X. Band III
Marviand Please Amorication
Honorable William Donald Schaefer, Governor of Maryland,
for the 1992 President's Environmental Conservation
Gerald R. Calhoun
Sell Weer Conservence Society
Challenge Award. The "Treasure the Chesapeake"
Edwina H. Coder
commemorative license plate program has played a
Pennsyments League . Women Movers
significant role of bringing attention to the restoration
L. Eugene Cronin, Ph.D.
Furner Director
of our priceless Chesapeake Bay and has allowed thousands
Reach Consertium
of Marylanders the opportunity to help spread this
Dennis
message. Governor Schaefer and the State of Maryland
inventental Couned
government are to be commended for the development and
Myron P. Erkiletian
Consultation Corporation
implementation of a worthwhile and creative plan to raise
John S. Gottschalk
public awareness.
Former Director
While the license plates serve as a daily reminder
U.S. First and Wildle Service
to care for the Chesapeake Bay, the funds generated by
Edward H. Higgins
EH High & Some Inc.
their sales support many creative programs for public
Douglas Clark Hollmann
education and involvement in the restoration effort.
Krupen Kovelant, & Holimann
Thankfully, the Alliance for the Chesapeake Bay has been
Frederick O. Howard. Ph.D.
Shippersburg University
the recipient of grants from the Chesapeake Bay Trust for
James A. Humphreys. III
programs such as our toll free hotline, an information
Barky, Engles, Sent. & Cohen
service available to all residents of the Bay region.
Mayer G. Levy, D.D.S.
Once again, on behalf of the members of the Alliance
Cheseque Bey Foundation Yrk Chapter
for the Chesapeake Bay, we wholeheartedly support the
Suzanne M. Pogell
nomination of Governor William Donald Schaefer and the
Worninship inc.
C. Mac Rawis
Maryland State government for this distinguished honor.
Virginia Marine Science Missem
Jay P. Sherman
Cherereake Bay Foundation
Herbert H. Ward, III
Upper Chesepeake Waxrshed Association
Sincerely, Frances H. Flanigan
George B. Wolff
PennsyManta Association of
Executive Director
Conservation -
FHF/pmg.
E'
TVE DIRECTOR
H
Flanigan
6600 York Road
225 Pine Street
P.O. Box 1981
6110 Executive Boulevard
Baitimore, MD 21212
Harrisburg, PA 17101
Richmond. VA 23216
Rockville, MD 20852
301-377-6270
717-236-8825
804-775-0951
1-800-662-CRIS
SAVE OUR STREAMS
258 Scotts Manor Drive * Glen Burnie, MD 21061
(301) 969-0084 * (800) 448-5826 * Fax (301) 969-0135
Hon. Charles Mathias, Jr.
May 20, 1992
Honorary Chair
President's Environmental and
Malcolm King
Conservation Challenge Awards
Founder
Council on Environmental Quality
The White House
722 Jackson Place, NW
BOARD MEMBERS
Washington, "DC 20503
President:
Dear Members of the Selection Committee:
E. Standish Bradford, Jr.
On behalf of Maryland Save Our Streams (SOS), I am pleased to
1st Vice President:
recommend the Maryland State Government and Governor William Donald
Kathy Martin
Schaefer for the 1992 President's Environmental and Conservation Challenge
Award.
Treasurer:
James R. Howard, III
This recommendation is submitted for the Education and Communication
Executive Director.
category in recognition of the Governor's role in initiating the commemorative
Barbara J. Taylor
Chesapeake Bay license plate to further Bay education, protection, and
restoration programs.
Deputy Director:
Deborah S. Ward
Over 350,000 Maryland motorists publicly announce their commitment to
Directors:
"Treasure the Chesapeake," and remind others to do the same, by sporting
Margaret Burroughs
these license plates. Proceeds from the sale of these license plates go to the
Randy Cogar
Chesapeake Bay Trust (CBT), a non-profit organization dedicated to supporting
James B. Coulter
public education, protection, and restoration projects to benefit the Bay and its
Thomas C. Hopkins, Jr.
tributaries.
Steven G. Tomczewski
Dr. Polly Walker Wirth
Since implementation of this program in 1990, the efforts of thousands of
schools, community groups, scouts, service and other organizations have been
supported by the Bay plate initiative.
As an organization committed to the protection of Maryland's over 17,000
miles of waters that feed the Bay, SOS applauds the vision of Governor
Schaefer and the state to implement this program. Thousands of SOS
volunteers and programs have been enhanced through access to the resources
of the Bay plate initiative.
Again, on behalf of SOS we are delighted to be able to recommend the
Governor and the state for the President's 1992 Environmental and Conservation
Challenge Award.
Please feel free to contact me with any questions regarding SOS and this
letter of support.
Sincerely,
Barbara
Barbara Taylor, Executive Director Laylor
Maryland Save Our Streams
Community Streams Community Choices
Established 1970
printed on recycled paper
The Governor's initiative has been remarkably successful in
generating funds for the Trust's mission to promote public
awareness and participation in the Bay clean-up - $3.5 million to
date. In short, the Bay plate is turning concern for the Bay into
action.
Governor Schaefer has supported the Trust in many ways, but
none is more conspicuous or meaningful than the license plate
program which has received nationwide attention, resulting in
scores of inquiries from other states and localities seeking to
extend his concept to areas of local concern.
This innovative program did not occur overnight. Governor
Schaefer first submitted legislation for the creation of a
commemorative Bay plate in 1987, but the measure was declined.
Fortunately, the Governor persisted in his effort and resubmitted
the legislation in 1990. The measure was enacted and Governor
Schaefer then oversaw the design process, the marketing campaign
and the day to day work of the Motor Vehicle Administration which
ensured the Bay plate's success.
The Chesapeake Bay license plate has assisted - and will
continue to help in the future - hundreds of community and
volunteer organizations who share in Trust grants for Bay
restoration projects. These include stream cleanups, tree and
marsh grass plantings, erosion control projects, water quality
studies, habitat restoration and the development of environmental
awareness and education programs to instill in people of all ages
a better understanding of the Bay and the need to protect it for
the future.
We believe Governor Schaefer's efforts in bringing this
program into existence and ensuring its success clearly meet the
criteria for this award and exemplify the spirit of the President's
Challenge. Further, we believe his initiative demonstrates a
significant contribution to the restoration of the Bay and will
benefit the entire region for years to come.
On behalf of the Trust, we commend to you the outstanding
public service of Governor William Donald Schaefer in advancing the
cause of environmental education and building a brighter future for
the Chesapeake Bay.
Sincerely,
Gary R. Huksman
Gary F. Fuhrman
Chairman
CHESAPEAKE BAY TRUST
60 WEST STREET. SUITE 200-A
ANNAPOLIS. MARYLAND 21401
(301) 974-2941
May 13, 1992
The President's Environment and
Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place, N.W.
Washington, D.C. 20503
Dear Members of the Selection Committee:
On behalf of the Board of Trustees of the Chesapeake Bay
Trust, I am delighted to nominate Maryland State Government and the
Honorable William Donald Schaefer, Governor of Maryland, for the
1992 President's Environment and Conservation Challenge Award.
This nomination is submitted for the Education and
Communication category in recognition of Governor Schaefer's
personal role, on behalf of Maryland government, in initiating the
commemorative Chesapeake Bay license plate to assist Bay education
and restoration efforts.
We note with interest the criteria upon which applications are
to be judged and are pleased that this nomination addresses each of
them. Governor Schaefer has performed an outstanding public
service in developing the Chesapeake Bay plate which has focused
widespread attention on the importance of the Bay restoration.
Over 350,000 license plates today serve as attractive miniature
message, seen daily on streets and highways throughout the region
and reminding citizens of the region to "Treasure the Chesapeake."
Equally significant are the public education and awareness projects
supported with proceeds from plate sales. It was Governor Schaefer
who saw to it that plate proceeds were directed to the Chesapeake
Bay Trust.
The Bay plate program involves direct citizen action in two
important ways: 1) it provides Marylanders a convenient way to
communicate their personal commitment to the care of the nation's
greatest estuary; and 2) it makes possible hundreds of vital
citizen action projects which - along with education and awareness
activities - are being supported by Bay plate sales.
Check
This Clipping Processed by
MDDC PRESS CLIPS. INC
Baltimore. Maryland
Maryland Gazette
Glen Burnie, Md.
AFR 1 8 1992
350,000th boost for bay
246 ANK
She Thursday, gets an assist from Gov. William Donald Schaefer in putting the new plates state her on
Kimberly Kraft, who purchased the 350,000th Chesapeake Bay license tags from the
bay music Georges County, and a bag of bay educational materials, cooking products, Swamp Creek,
Prince received a free guided tour of the Great Blue Heron nesting grounds in Black on car.
vehicles in and a crab mallet. The special license plates, now purchased for 12.5 a cookbook, of
cleanup projects throughout the state. The program has been extended to December 1994.
the state, have raised $3.5 million for the Chesapeake Bay Trust and percent environmental the
Client
66
This Clipping Processed by
MDDC PRESS CLIPS, INC.
Baltimore, Maryland
Mo. Co. Journal
Rockville, Md.
APR 17 1992
Chesapeake Bay license plates - 350,000 served
fthere's a great blue heron - or
headquarters in Glen Burnie.
an artist's rendering of one - on the
Since January 1991, the MVA has
car in front of you today, don't be
sold commemorative Bay tags for $20
Maryland
each. Limited-edition plates, which
surprised.
Maryland's Chesapeake Bay
feature the word "BAY" or use popular
icense plates - the ones emblazoned
numbers like "001," " cost more.
with great blue herons -- are selling
The tags have raised money for the
like hotcakes.
Chesapeake Bay Trust, a non-profit, state-
Yesterday, the state sold its
managed organization that awards
0,00th such plate. The plates have
grants for environmental cleanup,
raised $3.5 million for environmental
research and educational programs
projects across the state to date, state
in Maryland.
00
B
officials say.
The Associated Press contributed to
"Tens of thousands of Marylanders
have rallied together to show their support
this story.
for the restoration of the Bay by
purchasing a Bay license plate," Gov.
Treasure the Chesapeake
William Donald Schaefer said
Bay plates have raised $3.5
yesterday at Motor Vehicle Administration
million for environmental projects.
Bay plates
big success
on 350,000
bumpers
ANNAPOLIS (AP) - The state sold its
350.000th Chesapeake Bay license plate
yesterday, officials said.
Since January 1991, the Motor Vehicle
Administration has sold commemorative bay tags
for $20 each. Limited edition plates, which
feature the letters "BAY" or use popular numbers
such as "001," cost more.
The tags have raised $3.5 million for the
Chesapeake Bay Trust, a non-profit_state-
managed organization that awards grants for
environmental cleanup, research and educational
programs in Maryland.
About one in eight eligible vehicles -
commercial vehicles and heavy trucks are exempt
- now bear Chesapeake Bay tags, officials
said.
MVA officials said four other states have
commemorative license plates that benefit
environmental projects, but none can claim a
rate of participation higher than Maryland's 12.5
percent.
California comes the closest with a 7.3
percent participation rate. The other states are
Florida, South Carolina and Virginia.
"It's given us a tremendous opportunity to
expand our base of support," said Thomas L.
Burden, the Chesapeake Bay Trust's
executive director. "I think it reflects the strong
attachment of the people of Maryland to the
Chesapeake Bay. We're unique because of that."
Most of the grants are for small,
community-based projects. A tree planting project
at Rocky Point Park in Baltimore County
recently received $1,000. for example. Production
of a conservation video at Elkton High School
was granted $1,400.
The 350,000th customer was being chosen
at random yesterday from those buying Bay tags at
the MVA's Glen Burnie headquarters.
That person will receive a free guided tour
of a great blue heron nesting ground in Prince
George's County and a gift bag, which
includes educational materials. Old Bay seasoning,
a cookbook and Chesapeake Bay folk music.
Similar gift bags were to be distributed
randomly to customers at all MVA branch offices
yesterday, officials said.
The commemorative plates, which feature
a great blue heron and dark-green lettering, are
more attractive to many than Maryland's
standard plate. which has black lettering on an off-
white background.
"Some people consider our regular plate
plain,' said W. Marshall Rickert. MVA
administrator. "I like it, but I guess it's all in
the eyes of the beholder.'
The General Assembly approved a bill this
vear that extends the two-year bay license
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News
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1
5
1992
SERVING THE COMMUNITIES OF LAKE LINGANORE
NEW
MARKET
&
MOUNT
AIRY
A Sanctuary Grows Outside Mt. Airy
by Laura Beck
with borders to provide
wildlife food between the
Spring has been a busy time at the
fields and the wooded ar-
Audrey Carroll Wildlife Sanctuary on
cas. A 50-foot wide strip of
Old Annapolis Road northwest of Mt.
foraging and seed grass will
Airy.
beplanted. including alfalfa
The Audubon Society of Central
and clover. Next to that, a
Maryland received the deed to the 129-
40-foot wide strip of corn
acre farm last December, after inherit-
and sorghum. which has a
ing the property from Audrey Carroll
big seed head, will be
Fichter, who also went by her maiden
planted and left standing
name, Audrey Carroll.
throughout the winter,
After weeks of work by volunteers,
Becraft said.
the place is well on its way to becom-
That project has already
ing a secure haven for birds and other
been approved for reim-
Land deeded to the Audubon Society has
wildlife, according to Bill Becraft, of
bursement by the Maryland
created the Audrey Carroll Wildlife Sanctuary.
Mt. Airy, chairman of the Audubon
Department of Natural Re-
Society committee that is managing
sources. After the plantings have been
in the stream. If one type is not found.
finished, a state representative will visit
there would be cause for concern. he
the sanctuary.
"It's a perfect example of a beautiful
the site before for warding the funds to
said. If two or three types are not found,
space in excellent condition as a sanctu-
the Audubon Society.
there would be even more concern. be-
ary because this lady [Carroll] designed
Last weeka kestrel box was installed,
cause that would mean the stream was
to be used as a nesting house by spar-
not fit for them to inhabit.
it that way. I guess," Becraft said of the
farm, which is just west of Woodville
row hawks, Becraft said. The kestrel, a
The sanctuary is on the fringes of a
Road.
small hawk that eats mice and large
residential area. and Becraft noted that
"A lot of people are helping us" im-
insects, is the logo on the sanctuary's
the farm across the road is for sale. He
newsletter.
commented that within a few years, "I
prove the site, he said. "A group of
Audubon volunteers is spending a fair
Bluebirds havealso been singled out
think the whole area willbe surrounded
number of hours there on Saturdays.
for housing assistance on the farm. A
by houses." He said wildlife need far
We' re still in the formative stages as far
local Boy Scout troop is interested in
more space than the small park areas
as cleaning up junk," such as aban-
doing a bluebird trail project. Thescouts
that go with typical housing develop-
doned cars and dilapitated buildings,
would assemble bluebird houses and
ment.
mount them on posts. The houses can't
Becraft wants county officials to re-
Becraft said.
"Our main concern was to gct the
be too close together because the birds
quire developers to leave large open
placesecured," said Becraft, adding that
are territorial during mating scason. The
areas, with the homes built on smaller
a double farm gate has been installed at
Audubon Society is applying for a $200
lots in one portion of the site. "There is
the entrance. "There was a lot of cruis-
grant from the Chesapeake Bay Trust to
nothing worse than seeing a house on a
pay for the birdhouses as an educa-
five-acre site with no plantings They
ing traffic four whecl drives, kids and
other people," he said. A parking pad
tional project. Becraft said representa-
shouldn't allow it," he said. "Unicss the
will be installed near the gate for groups
tives of the trust have already been out
people who make the zoning la Key in
and individuals touring the sanctuary.
to see the sanctuary.
gear, there will be no contiguous green
Becraft said the sanctuary will be
Resides serving as a wildlife habitat,
spaces. The wildlife need them to con-
nect somehow. Unless someone starts
open to Audubon Society members
the farm will be used for monitoring the
time for walking and observation. Other
environmental quality in the arca,
planning, it won't exist."
TM'
people are welcome by appointment.
Becra said. Members of Maryland Save
"We don't want two large groups at the
Our Streams will periodically monitor
same time." he said. No hunting, fish-
the quality of the water in the Wood
ing or collecting will be allowed.
brnch stream that through the farm.
Society volunteers recently finished
The stream quality will be measured by
planting about 700 trees across the farm's
checking for the presence of three types
Old Annapolis Road frontage. Thetrees
of insect larvae under and around rocks
are "sort of a mixture" of pine and hard-
wood, including oak, hazeinut and dog-
wood, Becraft said. There were already
pine trees along the sides of the farm,
but the front lacked screening. About 75
more trees will be planted, after being
donated by the Soil Conservation Ser-
vice, Becraft said. "Eventually the fields
will be encroached upon," making them
more hospitable for wildlife, he said.
He added that the society is interested
in introducing American Chestnut
trees to the site. The American Chest-
nut was once one of the most common
trees east of the Mississippi River, but
most in the U.S. were killed by a blight.
The farm has three fields that have
been cultivated in the past, but "we'
going to farm a much reduced area,"
This Clipping Processed by
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Maryland Gazette
Glen Burnie, Md.
APR 1 5 1992
Seniors adopt newly planted trees
By ERIN COLOMB
The trees were donated by Tree-mendous
vided information on how workshop partici-
Staff Writer
Maryland - a program established in 1989 by
pants can obtain trees.
Pascal Senior Center members yesterday
Gov. William Donald Schaefer to expand tree
Community groups interested in planting
adopted 11 red maple and pin oak trees and 50
planting efforts throughout the state.
trees on community or public property should
seedlings planted by volunteers over the
The workshop, sponsored by: Maryland
contact Treemendous Maryland at 974-3776.
Save Our Streams and the Chesapeake Bay
Mr.: Pearson encouraged the participants to
weekend.
Trust, began with a morning training session
continue: their involvement to protect the
Jonathan Pearson, a community organizer
at the Pascal Senior Center Participants were
Sawmill Creek Watershed. He also asked
for Maryland Save Our Streams which organ-
ized the tree planting, met with five center
welcomed by Save Our Streams volunteers
interested watershed residents to joinia volun-
members yesterday to show them the trees
Lynn Cegelski and Dave Belford.
teer committee which is helping to plan and
and the 8-inch seedlings which have been
Patrick Kelly, a horticuluturist with the
organize activities like the tree planting work-
marked with red survey tape. The group will
Anne Arundel County Department of. Recrea-
shop.
water and maintain the newly-planted trees.
tion and Parks, spoke on the various questions
The volunteer committee will be meeting
Forty-seven people spent a sunny Saturday
people need to consider before deciding where
tonight at Save Our Stream offices at 8080
and what kinds of trees to plant.
New Cut Road in Severn, behind Archbishop
morning learning the best types of trees to
plant and how to plant them. The participants
He explained that it is best to try to use
Spalding High School in an annex behind the
trees native to Maryland and native to the
school on the second floor above Woods Day
in the tree planting included members of the
area in which you are planting. In addition,
Care Center above. For other information
Girl Scout Troops 1014 from Linthicum, and
1630 from Glen Burnie. McDonald's donated
you should look for possible future obstruc-
about volunteering, call 969-0084.
drinks for, the participants.
tions such as overhead wires, sewage pipes
Mr. Pearson said the tree:planting marked
which might interfere with the root system,
the conclusion:of a series of workshops offered
The large trees which were balled and
and buildings or fences near by.
by Maryland Save Our Streams during its first
burlapped and 50 evergreen seedlings were
planted behind the baseball fields in Sawmill
Laura Donaldson, a Park Ranger for the
year of The Sawmill Creek Project. SOS has
Creek Park on Dorsey Road in Glen Burnie.
State Department of Natural Resources, pro-
(Continued on Page A16)
Adopt trees
(Continued from Page A1)
applied for grant money through the
Chesapeake Bay Trust to continue
its work in Sawmill Creek, one of
four Identified règions under the
State Targeted Watershed Program.
The other three targeted areas
include German Branch In Queen
Anne's County, Piney/Alloway
Branch in Carroll County, and Bird
River in Baltimore County.
Client
D
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Baltimore, Maryland
Republican
Oakland, Md.
APR 23 1992
350, 000th Bay
License Plate
Sold By MVA
Governor William Donald
Schaefer has announced that
"Tens of thousands of
grants funds for Bay restora-
350,000 Chesapeake Bay li-
Maryl anders have rallied to-
tion projects to community
cense plates have been sold,
gether to show their support
groups, civic organizations,
raising $3.5 million for the
for the restoration of the Bay
scouting troops, schools, and
Chesapeake Bay Trust and
by purchasing à Bay license
businesses. Since its incep-
environmental cleanup
plate," the governor said.
tion in 1985, the Chesapeake
projects statewide. Of the
"The $3.5 million raised for
Bay Trust has disseminated
state's 2.8 million eligible
the Chesapeake Bay Trust is
418 grants worth over $3.5
vehicles, 12.5 percent now
being used to restore wet-
million. The Trust has raised
display Bay plates, making
lands, plant trees to prevent
an additional $72,790
Maryland the state with the
erosion, restore shoreline ar-
through the sales of the lim-
largest percentage of envi-
eas, create environmental
ited edition "BAY" plates.
ronmental plates sold. The
education centers, and more.
The Chesapeake Bay li-
governor also announced that
The Bay plate program has
cense plate program began in
because of Mary landers' sup-
been SO popular that General
January 1991 after legisla-
port of the commemorative
Assembly members have ex-
tion was passed in the spring
Bay plate, the General As-
tended it for two more years."
of 1990 authorizing the Mo-
sembly has extended the pro-
"The Chesapeake Bay live
tor Vehicle Administration to
gram through 1994.
cense plate program has been
The governor, joined by
a resounding success, thanks
initiate a commemorative ii-
to the Marylanders who
Maryland Department of
cense plate. The Chesapeake
Transportation Secretary O.
bought the plates and the
Bay was chosen as the them
enthusiastic support of
James Lighthizer and Motor
for Maryland's commemora-
Vehicle Administrator
MDOT employees who made
tive plate because of its rich
Marshall Rickert, presented
it possible," Secretary
cultural and historical value
Kimberly Kraft of Glen
Lighthizer said. "In the past
to Maryland. By purchasing
15 months, the MVA has do-
Burnie, the citizen who pur-
a Bay plate, anders can
nated $3.5 million to the
chased the 350,000th Bay
participate in the statewide
plate, with a special environ-
Chesapeake Bay Trust, more
effort to restore the Bay.
mental prize: a free guided
than triple the original goal
Citizens can purchase the
tour of Great Blue Heron
for the entire two-year pro-
Bay license plate through
nesting grounds around
gram."
December 1994. For infor-
Administrator Rickert
Black Swamp Creek in
mation, persons may call the
Prince George's County. In
presented citations to the top
Motor Vehicle Administration
three MVA offices who have
addition, the winner received
information line at 950-
a Chesapeake Bay gift bag
sold the largest percentage of
1MVA
Chesapeake Bay license
filled with Bay educational
materials, cooking products
plates. He also introduced
MVA's new Bay license plate
donated by Old Bay Season-
T-shirt, to be worn every
ing, a Chesapeake Bay cook-
Friday by frontline sales-
book, Bay Folk Chesapeake
people in all MVA offices to
Bay music, and a crab mal-
help promote the continued
let. Chesapeake Bay gift bags
sales of Bay license plates.
were also given to random
The Chesapeake Bay
citizens who purchase Bay
Trust is a state-initiated non-
plates April 16 at all MVA
profit organization which
branch offices.
Application Summary
ID Number: E.072
Project:
Project CENTS
Contact:
Mr. Anthony J. Campbell
Tennessee Conservation League
300 Orlando Ave.
Telephone:
Nashville, TN 37209-3200
(615) 353-1133
Summary:
Project CENTS, an interdisciplinary program using basic skills
in reading and math to teach natural resource concepts.
Provides students with knowledge to understand and evaluate
their actions in relation to the environment. Since 1983 over
19,000 K-12 teachers and over 300,000 Tennessee students have
benefitted.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
Comments:
Operating since 1983. State partnership with NWF affiliate to
facilitate resource and conservation solutions. Hard to tell
from this application, but appears to be a state-funded
program for the teaching of its teachers in a particular
subject (in this case, "wildlife, habitat and natural
resources.") It's not particularly innovative and seems
directed towards making its audience better teachers.
Another state environmental education program!
Impressive, comprehensive, partnership oriented public
education effort; breadth of involvement by various
institutions speaks well of program; seems to have support
from key places.
Introduction to CENTS
E,072
Project CENTS (Conservation Education Now for Tennessee Students) was founded in April 1983 as a
cooperative venture among the Tennessee Conservation League, Tennessee Department of Education, and Ten-
nessee Wildlife Resources Agency. These partners envisioned a program utilizing basic skills curricula such
as reading and mathematics to introduce students to natural resource conservation and environmental themes.
(EPA has begun using the phrase "adding 2 Es to 3 Rs".) The purpose of CENTS is to provide students with
the knowledge to understand and evaluate the consequences of their actions in relation to the natural world.
Over the years, CENTS has become an umbrella project currently offering the following conservation educa-
tion programs:
- Project Learning Tree, which teaches about forest resources and interdependence with nature;
- Project WILD, which uses wildlife and the environment as themes for its activities;
- Aquatic Project WILD, which explores the world of water and the aquatic habitat it provides;
- CLASS Project, which was developed for science and social studies teachers, and
- Energy Sourcebook, which teaches about physical sciences. However, CENTS is not limited to these
programs. The steering committee continually seeks to broaden CENTS and add new materials and programs
as the resources and capabilities become available.
Elaborate and complex projects are not necessary to teach about wildlife, habitat and the importance of preserv-
ing natural resources. CENTS interdisciplinary activities and teaching tools are hands-on, inexpensive (or
free), easy-to-implement and fun. They are designed to improve basic conservation and environmental literacy
of students, provide factual information, stimulate discussion, and move students from awareness to action.
A total of 19,065 teachers and youth leaders have been trained in the use of CENTS materials and concepts
since the effort was begun in 1983!!
In 1991, Project CENTS:
- trained more than 2,000 educators in workshops for educators, classroom teachers, youth leaders,
resource professionals, college students, and others;
- held three one-week educator camps, where about 100 educators were trained to use the environment in
teaching major subject and skill areas;
- provided about 30 scholarships to educators attending summer training;
- worked with 32 Tennessee Students Against Pollution Chapters in Tennessee to provide information,
materials, and guidance;
- worked with the Governor's Planning Office to compile and evaluate solid waste/recycling education
materials;
- trained 60 new CENTS facilitators from education and natural resources backgrounds;
- cooperated with Tennessee universities to train pre-service teachers in the use of CENTS materials and
awareness of natural resources;
- wrote and distributed CENTS News newsletters to more than 14,000 people four times;
- consulted with groups in developing outdoor classrooms;
- implemented the Tree Trunk program, where 20 trunks of teaching materials focusing on trees and
forest resources are loaned out to teachers for classroom use;
- participated in ReLeaf Tennessee, National Wildlife Week, and other conservation awareness and
education projects;
- surveyed more than 2,000 educators on the use of Project Learning Tree materials; and much more. This
amazing statewide conservation education program is reaching thousands of Tennessee teachers and students
everyday.
Sponsors include the Tennessee Conservation League, Tennessee Division of Forestry, Tennessee Department
of Education, Tennessee Wildlife Resources Agency, Tennessee Forestry Association, and Tennessee Valley
Authority. Each sponsor contributes various cash and non-cash components. This collaboration minimizes
duplication and waste, and capitalizes on the respective strengths and agendas of the parties. Project CENTS it-
self has only one paid full-time staff.
D. EDUCATION AND COMMUNICATION - awarded to individuals, organizations, or groups which
have developed educational or informational programs that inspire respect for the environment and raise the
public's environmental literacy.
1. Because of its success in instituting an effective educational process affecting Tennessee students
statewide, through an interdisciplinary training program reaching thousands of K-12 teachers and their stu-
dents, the Nashville District, U.S. Army Corps of Engineers nominates Tennessee Conservation League's
leadership in Project CENTS (Conservation Education Now for Tennessee Students) for this award. Project
CENTS uses basic curriculum such as reading or math to introduce students to natural resource conservation
and environmental themes.
The purpose of CENTS is to provide students with the knowledge to understand and evaluate the
consequences of their actions in relation to the natural world.
2. Workshops are marketed to a primary audience K-12 teachers and youth leaders. Participants receive a
quarterly newsletter, containing new activities and related information. About 2,500 teachers attend workshops
annually; more than 19,000 have been trained to implement CENTS activities in the classroom. It is estimated
that more than 300,000 students, the secondary audience, have studied under CENTS trained teachers. The ef-
fect on these groups is determined by evaluations, requests for additional resources, repeat attendance at other
offerings, follow-up surveys and student test scores.
Another indicator is that current demand for this training exceeds the ability of the program to satisfy
the demand.
3. The distinctive aspect of this program is two fold. Several interdisciplinary education offerings are avail-
able through CENTS, making the program multi-dimensional. Activities are interactive and hands-on.
Workshop materials are cross-referenced to several textbook series used in Tennessee, and to state-established
teaching objectives. CENTS is easy to learn, easy to implement, and fun. Teachers with limited exposure to
natural resources concepts can adapt this material for classroom use. Second, the project is unique in the
public-private linkage. Workshops pair an educator and natural resources professional as co-facilitators ensur-
ing that curriculum values as well as scientific information are accurate.
4. Benefits are measured through surveys. Of Tennessee students trained by Project WILD certified
teachers 67% have a greater awareness of their environment; 71% have a greater awareness of wildlife and en-
vironment; 75% have improved academic skills; 100% know the importance of habitat; 79% know how a heal-
thy environment functions; teachers spend 96% more time teaching about conservation. Through participation
and discussion youth become aware of natural resource concepts, learn the importance of quality environment
for animals and people, and retain and understand the message. When good information is provided, attitudes
can be changed or formed, leading to responsible behavior.
5. Project CENTS is a model that can be readily adapted by other states or environmental education
groups. The CENTS concept can be easily replicated with cooperative support from appropriate partners who
share certain goals. The public-private linkage can be adapted to a variety of situations. Strategies for develop-
ing a program can be shared by the CENTS director.
Sponsors Estimated/Budgeted Support For 1992
TN Dept. of Education
$129,300*
TWRA
40,250
TVA
20,000
TCL
13,500
TN Division of Forestry
6,050
TN Forestry Association
6,000
Corporate in-kind support
3,000
Value of volunteer facilitators' time
5,250
Total cash and in-kind support for CENTS
$223,350*
*Does not include value of three budgeted positions and support for the Solid Waste Education segment of
CENTS, to be implemented shortly. This program will be funded through tipping fees enacted as part of the
state's solid waste management plan.
E,072
6. A-D: Please answer only the following Award criteria
Application Form-1992
questions pertaining to the specific Award category for
which you are applying. (For example: Partnership category,
lease read the application form carefully and provide all information
answer questions A1-A5; EQM, B1-B7; Innovation, C1-C5:
requested. Please type or print clearly. Supplementary pages should
Education, D1-D5).
follow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program mav be entered in only one category. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question c.)
not exceed two pages.
(01) Partnership
A. PARTNERSHIP: awarded to diverse organizations or
(02) Environmental Quality Management
groups that have fostered cooperative approaches to envi-
(03) Innovation
ronmental needs at the local, regional, or national level.
(04) X Education and Communication
1. Who are the partnership's members? What are their
2. Name of the project or-program described in this application:
roles? What resources do they bring to the partnership?
Project CENTS
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet. if needed)
conservation objectives? Has a sustainable plan of con-
certed action for meeting these needs been established?
Mr. Mrs. Ms. Miss Dr.
3. How is the partnership distinctive or innovative?
Name: Tennessee Conservation League
What obstacles, environmental or otherwise, does it
overcome?
Title: Affiliate of Nat, 1 Wildlife Federation
4. What measurable environmental or conservation
ganization: Conservation
benefits has the partnership produced?
Street: 300 Orlando Ave
5. What aspects of the partnership can be modeled by
others and transferred to other settings?
City: Nashville
State: Tennessee Zip: 37209-3200
B. ENVIRONMENTAL QUALITY MANAGEMENT:
Telephone:
615-353-1133
Fax: 615-353-0083
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives, (Note: This category
reflects broad-based organizational approaches. Special
X Mr. Mrs. Ms. Miss Dr.
programs or projects may be more appropriate for entry
in one of the other three award categories.)
Name: Anthony J. Campbell
1. What are the organization's environmental policies
Title: Executive Director
and objectives?
Organization: Tennessee Conservation League
2. How has the organization's top management
demonstrated commitment to these policies and objec-
Street:
300 Orlando Ave
tives? Do the policies demonstrate commitment
beyond legal compliance?
City:
Nashville
State: Tennessee Zip: 37209-3200
3. What are the organization's environmental stan-
Telephone: 615-353-1133
Fax: 615-353-0083
dards for its product(s) and operations? (Explain how
they go beyond legal constraints and how they relate to mar-
NOTE: The Selection Committee will rely heavily on Questions 5-6 in_
agement control mechanisms.)
determining how well the application meets the award criteria.
Please attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
for publication, which provides a complete overview of the application.
the: a) Day-to-day management of the organization: b) Orga-
The one-page response should be clear, concise, and should emphasize
nization's decision-making about research and development.
quantifiable results or benefits of the program.
long-range planning, capital, and operating budgets?
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
7. How long has the technology, program, project or service been
and the general public?
operational?
1983
6. What are the organization's control mechanisms that give
decision makers objective data to measure continuous perfor-
8. Which of the following most accurately describes the appli-
mance improvement toward its short- and long-term environ-
cant(s)? (Check more than one, if applicable.)
mental objectives?
(01)
National Business or Industry
7. What quantifiable, sustained environmental quality results
(()2) Regional or Local Business or Industry
in products and processes have resulted from the organiza-
((),3)
National Nonprofit Organization or Foundation
tion's environmental approach?
(04) X Regional or Local Nonprofit Organization
(05)
Local or State Government/Government Agency
(06)
Educational Organization
C. INNOVATION-awarded to individuals, organizations and
(07)
Voluntary Civic Organization
groups who have demonstrated exceptional creativity or pio-
(08)
Trade or Professional Society
neered new approaches in the development and/or execution of
((19)
Youth Organization
technologies, programs, projects, or services that are environ-
(10) Labor Organization
mentally sound and economically sensible?
(11) Individual
(12) Other (Please describe):
1. What is the purpose of the technology, program, project or
service?
9. If business or industry, which of the following best describes
the type of business or industry?
2. How is the technology, program, project, or service distinc-
tive or innovative? What obstacles, environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
((12)
Aerospace
(03)
Communications
3. low is the technology, program, project, or service superior
(01)
Construction
to other approaches? Does it offer a viable alternative to a
(05)
Flectronics/Computers
problem for which no solutions previously existed?
(06) Energy
(07) Engineering
4. Can the technology, program, project or service be replicated
(08) Environmental Services
in an economically feasible manner?
(()9)
Financial Services/Insurance/Real Estate
(10)
Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11)
Manufacturing-Other
efits or results of the technology, program, project, or service?
(12)
Mining
(13)
Recreation
(14) Trade-Wholesale
D. EDUCATION AND COMMUNICATION-awarded to indi-
(15)
Transportation
viduals, organizations, or groups which have developed educa-
(16) Utilities-Electric, Gas or
tional or informational programs that inspire respect for the
(17) Other (Please describe):
environment and raise the public's environmental literacy.
10. Which of the following most accurately describes the environ-
1. What is the program? What are its environmental or conser-
mental program under consideration for an award? (Check more
vation óbjectives?
than one, if applicable.)
2. Who is the program's audience? I low large is the audience?
(01)
agriculture
How is the program's effect on the audience determined?
(()2) air quality
(03) X conservation
3. What is original or distinctive about the program?
(04) X education-general public
(05) X education-academic
4. What are the measurable results or-benefits produced by the
(06) energy
program? How does the program promote the development
(07) environmental quality management
of an environmental ethic and make a positive contribution to
(08) forestry
environmental awareness?
(()9) hazardous waste remediation
(10)
international
5. How can the program be used or modeled by others?
(11) x natural resources
(12) pollution control
14. Please indicate which of the following are the primary audi-
(13) recreation
ences, beneficiaries, or users of the program or service, and esti-
14) recycling
mate how many persons are served: (Select up to 3 categories.)
(15) solid waste
(16) source reduction/pollution prevention
Type
How Many People/yr
(17) water quality
(18) wetlands
(01) Business or Industry
(19) wildlife and fish resources
(02) Trade or Professional Society
(20) Other (Please describe):
(03) Government
(04) Educational Organizations
30
11. If applicable, list the sources of the program's support and the
(05) Youth
50,000 +
percentage of support provided, including grants and in-kind
(06) Community or Public Interest Groups
contributions of goods and services. (Use separate sheet if riceded).
(07) Local Community or Local Public
(08) General Public
Source See attached sheet
%
(()9) Employees
(10) Customers or Clients (Teachers)
14,000
+
Source
%
(11) Other (Please describe):
Source
%
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
The Director for Project CENTS received
and services:
Tennessee Conservation League's 1990
Environmental Educator of the Year Award
$ 41,755 Original start up costs.
for Project CENTS.
If the project is ongoing, what is the annual cost?
25,000 depending on various activities.
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
Project CENTS, an interdisciplinary program using basic skills in reading and math to
teach natural resource concepts, provides students with knowledge to understand and
evaluate their actions in relation to the environment. Since 1983 over 19,000 K-12
teachers and over 300,000 Tennessee students have benefitted.
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
buld be addressed: "Attention: Award References:" References
Completed applications must be postmarked
.ould have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
Conservation Challenge Awards
beneficiaries of your program.
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
Washington, DC 20503
below.
All information submitted with the application should be
considered public information and becomes property of
Name: J. Padgett Kelly, PhD.
the President's Challenge Awards program.
Title: Professor of Biology, Middle Tn. St. Univ.
Award recipients will be notified in Fall 1992. Recipients
must be willing to assist the President's Challenge Awards
P.O. Box 60
Street:
program in making nonproprietary information about
City: Murfreesboro
Tn.
37132
their environmental programs available to others who
State:
Zip:
wish to replicate their success.
Telephone: 615-898-2847 Fax: 615-898-5538
Application Format
Please submit one original and four photocopies of your
Name: Ms. Karen Hargrove
application. You may include up to 10 pages of supporting
materials. (NOTE: Photocopying both sides of a sheet of
Title: Teacher
paper will be considered two-pages.) Any oversized items
must be reduced to fit a standard 8.5" X 11" page format.
reet: P.O. Box 840
Supporting materials may include items such as brochùres,
City: Murfreesboro
State: Tn
Zip: 37133
photographs, press clippings, and graphs depicting the
program's results. The materials may not be used as a
Telephone: 615-890-0314
Fax: n/a
substitute for written responses to Questions 5 and 6.
The order of pages in the submitted application should be
Name: Ned McWherter
as follows:
1. 4-page application (Questions 1-20)
Title: Governor State of Tennessee
2. 500-word overview summary (Question 5)
3. 2-page responses to criteria questions (Question 6)
Street: State Capitol
4. 10 pages of supporting materials
5. 3 letters of recommendation (Question 17)
City: Nashville
State: Tn
Zip: 3.7202
NOTE: The entire package should be stapled in the upper,
Telephone: 615-741-1676 Fax: 615-741-2883
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
by the technical evaluators and selection committee. Do
18. Please sign below to indicate that all applicants agree a) to
not put the application or backup materials into a binder,
abide by the rules and requirements of the awards competition,
notebook or plastic cover.
to
the
Signature: and best tle: b) of that Deputy their LTC all knowledge. information Charles Dist Eng submitted A. Organization: Joyner 19 true and Corps accurate Date of Engrs
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Paperwork Reduction Act, CEQ estimates that completion of this
application will take 10 hours. Send comments regarding the col-
lection of this information, including suggestions for reducing the
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
ject, Office of Management and Budget, Office of Information and
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
615-736-5626
Telephone:
P.O. Box 1070
Nashville, Tennessee 37202-1070
on recurded paper containing more than 509 waste
The President's 1992
Environment and Conservation
Challenge Awards
ominatic
erree Conservation
They
Elaborate and complex projects are not necessary to teach
about wildlife, habitat and the importance of preserving natural
resources. Project CENTS activities are designed to improve
basic conservation and environmental literacy of students; pro-
vide factual information, stimulate discussion, and move students
from awareness to action.
Introduction to CENTS
Project CENTS (Conservation Education Now for Tennessee Students) was founded in April 1983 as a
cooperative venture among the Tennessee Conservation League, Tennessee Department of Education, and Ten-
nessee Wildlife Resources Agency. These partners envisioned a program utilizing basic skills curricula such
as reading and mathematics to introduce students to natural resource conservation and environmental themes.
(EPA has begun using the phrase "adding 2 Es to 3 Rs".) The purpose of CENTS is to provide students with
the knowledge to understand and evaluate the consequences of their actions in relation to the natural world.
Over the years, CENTS has become an umbrella project currently offering the following conservation educa-
tion programs:
- Project Learning Tree, which teaches about forest resources and interdependence with nature;
- Project WILD, which uses wildlife and the environment as themes for its activities;
- Aquatic Project WILD, which explores the world of water and the aquatic habitat it provides;
- CLASS Project, which was developed for science and social studies teachers, and
- Energy Sourcebook, which teaches about physical sciences. However, CENTS is not limited to these
programs. The steering committee continually seeks to broaden CENTS and add new materials and programs
as the resources and capabilities become available.
Elaborate and complex projects are not necessary to teach about wildlife, habitat and the importance of preserv-
ing natural resources. CENTS interdisciplinary activities and teaching tools are hands-on, inexpensive (or
free), easy-to-implement and fun. They are designed to improve basic conservation and environmental literacy
of students, provide factual information, stimulate discussion, and move students from awareness to action.
A total of 19,065 teachers and youth leaders have been trained in the use of CENTS materials and concepts
since the effort was begun in 1983!!
In 1991, Project CENTS:
- trained more than 2,000 educators in workshops for educators, classroom teachers, youth leaders,
resource professionals, college students, and others;
- held three one-week educator camps, where about 100 educators were trained to use the environment in
teaching major subject and skill areas;
- provided about 30 scholarships to educators attending summer training;
- worked with 32 Tennessee Students Against Pollution Chapters in Tennessee to provide information,
materials, and guidance;
- worked with the Governor's Planning Office to compile and evaluate solid waste/recycling education
materials;
- trained 60 new CENTS facilitators from education and natural resources backgrounds;
- cooperated with Tennessee universities to train pre-service teachers in the use of CENTS materials and
awareness of natural resources;
- wrote and distributed CENTS News newsletters to more than 14,000 people four times;
- consulted with groups in developing outdoor classrooms;
- implemented the Tree Trunk program, where 20 trunks of teaching materials focusing on trees and
forest resources are loaned out to teachers for classroom use;
- participated in ReLeaf Tennessee, National Wildlife Week, and other conservation awareness and
education projects;
- surveyed more than 2,000 educators on the use of Project Learning Tree materials; and much more. This
amazing statewide conservation education program is reaching thousands of Tennessee teachers and students
everyday.
Sponsors include the Tennessee Conservation League, Tennessee Division of Forestry, Tennessee Department
of Education, Tennessee Wildlife Resources Agency, Tennessee Forestry Association, and Tennessee Valley
Authority. Each sponsor contributes various cash and non-cash components. This collaboration minimizes
duplication and waste, and capitalizes on the respective strengths and agendas of the parties. Project CENTS it-
self has only one paid full-time staff.
D. EDUCATION AND COMMUNICATION - awarded to individuals, organizations, or groups which
have developed educational or informational programs that inspire respect for the environment and raise the
public's environmental literacy.
1. Because of its success in instituting an effective educational process affecting Tennessee students
statewide, through an interdisciplinary training program reaching thousands of K-12 teachers and their stu- =
dents, the Nashville District, U.S. Army Corps of Engineers nominates Tennessee Conservation League's
leadership in Project CENTS (Conservation Education Now for Tennessee Students) for this award. Project
CENTS uses basic curriculum such as reading or math to introduce students to natural resource conservation
and environmental themes.
The purpose of CENTS is to provide students with the knowledge to understand and evaluate the
consequences of their actions in relation to the natural world.
2. Workshops are marketed to a primary audience K-12 teachers and youth leaders. Participants receive a
quarterly newsletter, containing new activities and related information. About 2,500 teachers attend workshops
annually; more than 19,000 have been trained to implement CENTS activities in the classroom. It is estimated
that more than 300,000 students, the secondary audience, have studied under CENTS trained teachers. The ef-
fect on these groups is determined by evaluations, requests for additional resources, repeat attendance at other
offerings, follow-up surveys and student test scores.
Another indicator is that current demand for this training exceeds the ability of the program to satisfy
the demand.
3. The distinctive aspect of this program is two fold. Several interdisciplinary education offerings are avail-
able through CENTS, making the program multi-dimensional. Activities are interactive and hands-on.
Workshop materials are cross-referenced to several textbook series used in Tennessee, and to state-established
teaching objectives. CENTS is easy to learn, easy to implement, and fun. Teachers with limited exposure to
natural resources concepts can adapt this material for classroom use. Second, the project is unique in the
public-private linkage. Workshops pair an educator and natural resources professional as co-facilitators ensur-
ing that curriculum values as well as scientific information are accurate.
4. Benefits are measured through surveys. Of Tennessee students trained by Project WILD certified
teachers 67% have a greater awareness of their environment; 71% have a greater awareness of wildlife and en-
vironment; 75% have improved academic skills; 100% know the importance of habitat; 79% know how a heal-
thy environment functions; teachers spend 96% more time teaching about conservation. Through participation
and discussion youth become aware of natural resource concepts, learn the importance of quality environment
for animals and people, and retain and understand the message. When good information is provided, attitudes
can be changed or formed, leading to responsible behavior.
5. Project CENTS is a model that can be readily adapted by other states or environmental education
groups. The CENTS concept can be easily replicated with cooperative support from appropriate partners who
share certain goals. The public-private linkage can be adapted to a variety of situations. Strategies for develop-
ing a program can be shared by the CENTS director.
Sponsors Estimated/Budgeted Support For 1992
TN Dept. of Education
-
$129,300*
TWRA
40,250
TVA
20,000
TCL
13,500
TN Division of Forestry
6,050 =
TN Forestry Association
6,000
Corporate in-kind support
3,000
Value of volunteer facilitators' time
5,250
Total cash and in-kind support for CENTS
$223,350*
*Does not include value of three budgeted positions and support for the Solid Waste Education segment of
CENTS, to be implemented shortly. This program will be funded through tipping fees enacted as part of the
state's solid waste management plan.
WHAT IS PROJECT CENTS?
CENTS is the acronym for CONSERVATION EDUCATION NOW for TENNESSEE
STUDENTS. Unique to Tennessee, CENTS is an umbrella under which
several award winning environmental education programs are
offered to teachers and youth leaders. The materials were
designed as supplements to existing curricula and involve
students in ALL traditional subject and skill areas using
wildlife and natural resources as a central theme.
These are the tested conservation education materials in CENTS:
1) PROJECT LEARNING TREE (PLT) interdisciplinary, K-12, an
elementary (K-6) and secondary (7-12) guide. PLT uses
forests as a window to the world of nature and teaches
about the forest resource and our interdependence with
nature.
2) PROJECT WILD (wildlife in Learning Design) interdisciplinary,
K-12, with K-8 & 6-12 grade activity guides. Wild uses
wildlife to help develop skills, awareness, knowledge,
and commitment to result in informed decisions and
responsible actions concerning wildlife and the
environment.
3) AQUATIC PROJECT WILD a new addition to CENTS, K-12
activity guide, interdisciplinary. Aquatic WILD serves
as a way to explore and understand the fascinating
world of water and the habitat it supports. 40 new
activities!
Each of the activity guides contain lesson plans complete with
objectives, method, background information, references available
and materials. The lessons may be used as the basis for a course
in study or as a supplement to existing curricula. CENTS
materials help educators incorporate environmental education into
day to day instruction.
HOW WERE THE MATERIALS DEVELOPED?
Developed jointly by classroom teachers, private conservation
groups, wildlife experts, forestry professionals, and
representatives of state and federal agencies. They were then
tested in classrooms across the U.S. They continue to be updated
and revised.
HOW IS CENTS IMPLEMENTED?
The CENTS partners consist of the TN Dept. of Education, TN
Forestry Association, TN Wildlife Resources Agency, TN Valley
Authority, TN Conservation League, & TN Division of Forestry. We
all work together to implement the project in classrooms, nature
centers, state parks, and other places adults and students meet
to learn about the environment.
All CENTS partners have certified educators, naturalists, and
resource professionals who conduct workshops to train teachers
and youth leaders to use the materials.
HOW CAN I GET THE MATERIALS?
Materials are available through 4-6 hour training workshops held
throughout the state. Provided free-of-charge they are designed
to explain the philosophy of CENTS, provide hands-on learning for
educators, and allow resource professionals to meet with and
answer questions of participants.
CENTS facilitators can conduct in-service workshops for a minimum
of 20 participants on any of the 3 workshop offerings. The
training can be held for individual schools, school districts, or
youth leader organizations. Requests are filled on a first come,
first served basis. For in-service we provide materials and
leaders, the school (nature center, park, etc.) provides
facilities and logistics. Workshops can also be held at camps,
state parks, etc. upon request.
If you would like more information or would like to schedule a
workshop for teachers and/or youth leaders please contact:
Dr. Cindi Smith-Walters
Deborah Patton
CENTS
TN Wildlife Res Agy
Cordell Hull 4th FL N
PO Box 40747
Nashville, TN 37243-0379
Nashville TN 37204
615/741-5774
615/781-6541
ened unless special care is taken.
All the news isn't grim. The colorful
ENTS
wood duck is a great success story. Loss
of habitat threatened extinction, but after
the installation of millions of nesting boxes
the population of this spectacular water
bird is being restored. The giant Canada
goose is another example of how an ani-
CONSERVATION EDUCATION NOW FOR TENNESSEE STUDENTS
mal can be rescued from the verge of ex-
tinction. Good management has prompted
their recovery, with over 12, 000 now liv-
S
TENNESSEE'S
ing year-round in Tennessee.
Our wide variety of stream habitats
RARE &
supports at least 323 fish species, of which
23 were listed by the TWRA as endan-
ENDANGERED
gered or threatened. Major threats are:
soil erosion, coal mine acid pollution,
WILDLIFE
channelization and impoundment of vital
stream habitats.
Whenever a bald eagle is shot and
Tennessee has 25 federally endan-
killed in Tennessee attention from across
gered mussels, which face the same threats
the state is focused on the plight of this
as fish. Since mussels serve as filters of
endangered species. The bald eagle is our
water pollution, they are good indicators
national symbol and you would think
of water quality. Several of the more
Americans wouldn't allow its population
common mussels species support a multi-
to shrink to dangerously low levels, but
million dollar artificial pearl culture in-
we have. Closer to home is the eastern
dustry here. Mussels and snails also contain
cougar, our state's biggest and strongest
mercenene. It has been proven to prevent
native cat. You would think it could hold
or delay two types of cancer in mice, and
its own, but it hasn't.
has produced no side effects when tested
Unfortunately, human beings have
on humans.
been the primary culprits in causing wild-
Many people care for our rare and
life to become endangered. On the posi-
endangered species while others find
tive side, we are also the key to their
different ways to help. It is too late for
future survival. We are beginning to real-
some animals, they are already gone. But
ize that whatever affects one part of an
with our help populations of other species
ecosystem or natural community, affects
are beginning to show progress, although
SPRING 1992
all other parts, including us.
much more work is needed. For more
Tennessee has 49 wildlife species
information and a list of Tennessee's
listed as endangered and 24 as threat-
Endangered and Threatened Species, con-
ened. A third classification, "Wildlife in
tact the state TWRA office at Deborah's
Need of Management" has 79 species
address listed on this page or call 615/
Have you had an address or name change in
listed in our state that could become threat-
781-6670.
the not so distant past? Do you want to stay current
with C.E.N.T.S. News? If so, you'l need to send us
your new "habitat" address and the mailing label
from this newsletter (we need the computer num-
CHANGES IN CENTS!
ber above your name from the mailing label). Send
them to:
WILD things are happening with CENTS this spring. As a former school teacher
C.E.N.T.S.
of 10 years, I'm calling the roll to let each of you know that I will be working closely
Cordell Hull 4th FL N., Nashville, TN 37243-0379
with Dr. Cindi Smith-Walters, Director of Project CENTS. With Cindi in the
We'll keep you up to date!
Department of Education and me as the Wildlife Education Program Coordinator for
TWRA (TN Wildlife Resources Agency), we are hoping to better meet your needs.
Please feel free to contact me, Deborah Patton, at TWRA, PO Box 40747,
Nashville, TN 37204 or call 615/781-6538. Remember you can still access Cindi at
the Dept. of Ed., Cordell Hull, 4th FL. N Wing, Nashville, TN 37243 or 615/741-5774.
Lastly, you can always contact the Tennessee Conservation League Office (the return
Department of Tennessee Wildlife Resources, Authoriza-
address on this newsletter) and they will get your message to one of us. Thanks!
tion No. 328120, 13,000 copies, April, 1991. This public
document was promulgated at a cost of $.18 per copy.
1
PROJECT WILD
NATIONAL WILDLIFE WEEK
HELPING WILDLIFE BY
IGNORING TEMPTATIONS
National Wildlife Week is celebrated nationwide during Earth Action Month. The
Each spring with the birth of young
theme for April 19-25, ENDANGERED SPECIES; WE'RE ALL IN THIS TO-
wildlife, an outpouring of big-heartedness
GETHER, will focus on endangered animals from across the world and will include an
by people appears in the form of baby ani-
educator's guide, two posters, NWF Stamps, and more. In addition, packets distributed
mal rescue. This desire to help Mother
in Tennessee will contain information about endangered species in our state.
Nature actually does more harm than good.
Because of the overwhelming demand for wildlife week kits you MUST request
"We get hundreds of calls across the state
one. These packets are not automatically mailed to you. One name per form please.
each year from people who want to know
Feel free to duplicate forms and mail several in one envelope. One kit (K-12) will serve
how to feed a certain bird or how to care for
regardless of the number of classes or pupils taught.
a certain animal they believe has been or-
Kits will be mailed in early March so make your request NOW!
phaned," said Don Miller, regional nongame
and endangered species coordinator for
TWRA. "We try to help, but the best advice
we can give people is to leave the animal
Please detach and mail to: TN Conservation League, 300 Orlando Avenue,
where they got it. Having been handled by
humans will not cause wild animals to reject
Nashville, TN 37209-3200.
their young."
Raising an animal in captivity is very
Please send me ONE National Wildlife Week Kit for 1992
difficult, and even in those instances where
an animal lives to adulthood, its chances of
Name
survival after being released back to the
wild are small. Animals become imprinted
School
and lose some of their natural instincts for
survival.
"One of the most common reasons young
animals are picked up is that we believe the
(mailing address)
animal has been abandoned. People would
be surprised if they knew how often the
(city, state, ZIP)
parent animal is in the area within seeing
distance of the young," Miller noted. By
Number of students with whom you will use the materials:
leaving the animal alone, its chance for
survival is increased while you are pro-
For Official Use Only: Date received:
tected from parasites, disease and the laws
protecting possession of certain animals."
Other ways to help wildlife during the
"baby season" is to avoid felling trees. Re-
member old timber provides homes for many
cavity-nesting animals and habitat is critical
AN ENDANGERED
contact TWRA's film library at 615/781-
to squirrels, songbirds, raccoons, opossums,
6544 for free films and catalog.
and raptors. When cutting grass, check the
SPECIES PLANNER
area for well-hidden rabbit nests. Whenever
Listed below are some suggested
possible, allow areas to overgrow and pro-
WILD and AQUATIC WILD activities
vide habitat for wildlife who are rapidly
When the entire population of a spe-
for the coming year. Try one or more
losing their homes to man's development
cies is in danger of becoming extinct, it is
each month!
projects.
classified as "endangered." To bring
WILD Activities
Hay fields make an ideal bed for does to
greater awareness to this problem Endan-
Elem & Sec Activities: What's Wild,
hide their young fawns. Use caution when
gered Species is the theme for National
Animal Charades, Interview a Spider,
you have machinery in the fields. Also,
Wildlife Week in 1992. To assist "in
Habitat Lap Sit, How Many Bears?, Oh
watch your pets during these months to
teaching about those species found in
Deer!, Shrinking Habitat, Deadly Links,
make sure their hunting doesn't involve
Tennessee special reports on these plants
Here Today, Gone Tomorrow, Planting
those wild babies. Young animals' survival
and animals (for that often-needed extra
Animals.
depends on our learning more about wildlife
habitat.
credit!) can be assigned. Arrange field
Aquatic Activity
trips to a Wildlife Observation Area or
Turtle Hurdles
2
PROJECT LEARNING TREE
TN PLT SURVEY RESULTS
A RECIPE
FOR SUGARED VIOLETS
Thanks to the 365 of you who returned the PLT survey last summer. We learned
much about the program in Tennessee. The most enlightening information was in the
large number of people involved and the high level of education PLT users share. Some
This is a neat project to try in the
spring. Have fun! You' need:
facts about PLT in Tennessee:
over 2,000 educators received the guides between 1985 and '90
2 egg whites beaten with a wire whip
until frothy
79.2% have used the guides
over 127,000 students are exposed to PLT each year (approximately 14.4% of the
2 cups of granulated sugar (preferably
superfine)
annual enrollment in TN public schools)
fresh violets with stems 1 inch or
the average PLT educator attended 16.7 years of school
69.5% of PLT educators have taken at least one college level natural resource course
longer
For details of the survey, results, and recommendations contact the CENTS office.
(wild roses, cosmos and pansies can
also be used)
SUGGESTED PLT ACTIVITIES TO TEACH ABOUT
Classroom Method: make a day in
ENDANGERED SPECIES
advance to allow for drying
1. pick up violets one at a time by the
To go hand-in-hand with Project WILD activities that teach about endangered
stem and dip into beaten egg covering all
species we are also adding some from PLT. Try teaching one or two of these each
surfaces, then dip into sugar. Be sure all
month to keep students thinking about the importance of natural systems and native
petals are sugared, top and bottom. Shake
imals.
excess sugar into the bowl to be used
Elem. #65 Web of Life
again.
#41 The Native Way, A Natural Lifestyle
2. place each in turn on a cookie
Sec.
#6 Johnny Appleseed on Mars
#22 A Day In The Life
sheet covered with wax paper and cut off
#43 Value of Wildlife
#52 Hard Choices
the stem. Open petals to their original
#59 Endangered Species
#67 Impact Statements
shape by using a toothpick and sprinkle
flowers again with sugar if any spots are
uncoated.
REVISIONS OF
SCHEDULE NOW FOR
3. when dry, store in a single layer in
PLT MATERIALS
an air-tight container (they will keep in-
TREE
definitely if stored properly).
Kitchen Method: after following
TRUNKS
steps 1 and 2 above
3. dry in a 200 degree oven for 30-40
minutes or until sugar crystallizes.
PLT
We're beginning to schedule tree
4. gently lift from cookie sheet with
trunks for use in the summer and next
a fork or spatula. Sprinkle again if violets
National PLT is looking for a few
school year. Evaluations from teachers
appear syrupy to any degree. Cool on
good folks. Folks who want to pilot test
and youth leaders have been very good
racks and store in air tight container. Be
newly developed activities that is. Pilot
and aside from a few minor conflicts on
sure to put wax paper between layers of
delivery and pick-up the loan program is
violets when you store them. They
testing will help in selecting and fine-
shouldn't touch each other.
tuning new lessons. Keep in mind pilot
going well. If you have used a trunk and
testing is different from the field-test and
want to reserve one for next year, or if you
NOTE: any non-toxic flowers can be
substituted for violets. Select flowers
formal evaluation that will take place
have never used these free teaching mate-
ter. Pilot testing is going on now and
rials but would like to give them a try
with only a few petals since they are
ugh the spring. If you are interested
contact CENTS. We'll send you a fact
easier to cut and dry. Flowers from a
ot testing and/or field testing contact
sheet about the trunk, a reservation form,
florist may have been sprayed with insec-
and an addressed return envelope for your
ticide and SHOULD NOT be eaten.
CENTS or Andy Pasternak at the
National PLT office, 202/463-2475.
convenience.
3
SOUNDS OF
sometimes advertises his size.
Cicadas, oldest members of the spring
SPRING
orchestra, are a primitive insect. We
most often see their shed exoskeletons
clinging to leaves and trees. For the past
300 million years they have used their
bodies like drums. Lacking the vocal
apparatus of more complex animals they
use internal muscles to make an elastic
membrane in their abdomen vibrate, ei-
ther vigorously or gently, in a rhythm
tailored to its message.
As spring begins, air temperature rises
cicadas drone, frogs peep, and mocking-
Crickets file their wings against teeth
and trees send out green shoots. Then all
birds mock. The sounds of spring can be
on their hind legs the way we would rub
of a sudden, spring seems to explode,
deafening.
our fingers across the top of a comb.
tackling all of our senses full force.
Though animals differ in the sounds
Some species differ in that they have the
Dogwoods burst into blossom, sweet fra-
they make, the themes are surprisingly
teeth on their wings instead of on their
grances waft on the breeze and thousands
similar. Songs and calls (usually made by
legs.
of voices sing out at night and through the
males) send these two messages to other
What about frogs? We've all heard
day.
members of their species: 1) this is my
them on a spring night. A chorus of
Spring's visual aspect is so spectacu-
territory, males STAY OUT! and/or 2)
grunts and peeps across a pond, bog or
lar we tend to forget its musical accompa-
I'm ready for a female to visit! A male's
marsh. With all this racket you would
niment. But the rasp, grunt, and warble of
courting song has a very distinctive rhythm
think a female frog would have a hard
spring is unmistakable. Crickets chirp,
and pitch that discloses his species and
time hearing one of her own kind over the
uproar. Biologists have found both male
and female frogs and toads have evolved
CARETAKER
the capacity to hear only a narrow range
A few of the results are:
of high frequency sound, a range that in-
CLASSROOMS
students from CC were more environ-
cludes the frequency of their specific call.
mentally conscious, and had a greater
So, a female listening for a voice from the
knowledge of environmental issues
throng can only choose among the voices
Caretaker Classrooms (CC), what are
CC parents were affected by the pro-
of her own species, because she can't
they? They are a highly successful proj-
gram too. They generally showed a
hear the rest.
ect intitiated by the Education Depart-
greater awareness and were more likely
The vocalizations of birds are much
ment of the Commercial Appeal in an
to report acting according to these
more complex than those of the above
effort to increase student awareness of
concerns than the other parents
mentioned animals. Where frogs and
environmental concerns. Through this
CC teachers reported students spent 5-
toads force air from their lungs through
program students from 2nd to 9th grade
9 hours outside of class working on a
their larynx and then vocal cords to reso-
became involved with activities promot-
Caretaker project
nate the vocal sacs beneath their mouth or
ing environmental issues.
CC teachers predicted more than half
behind their cheeks, birds have more
In the spring of 1991 Memphis State
of their students will continue their ac-
elaborate equipment. They use a syrinx,
University conducted a study to assess
tivities beyond the school year
a resonating chamber at the place where
the impact of this program on students
Some activities reported to be most
the windpipe divides to go to each lung as
and their parents. Students in 11 classes
successful were recycling of paper and
their soundbox. The syrinx contains
from five schools were compared with
aluminum, tree adoption/planting, writ-
vibrating membranes (tympana) and birds
nonparticipating "control classes" in the
ing government officials on environmental
control the tension and position of the
same grades at the same schools. All 22
concerns, skits and videos allowing stu-
tympana with special muscles. They not
classes completed surveys measuring
dents to THINK and ACT, encouraging
only have a wider vocabulary, using sound
attitudes towards and knowledge of a
parent involvement by students, current
to keep their flock together or to signal
number of environmental issues. The
events projects and ecology fairs on Earth
alarm, they can specialize their songs.
parents of the students were also asked to
Day.
Though avian music may be more
complete both an environmental attitude
For more information about the Care-
complex than that of insects, frogs, and
survey and a checklist of environmen-
taker Classroom project contact: Jill
toads, the spring themes are familiar.
tally relevant behaviors. Finally, the 11
Norvell, MSU, 901/678-2545 or Kathryn
"This space is MINE, MINE, MINE,"
teachers of the Caretaker Classrooms were
McCoy, TN Energy Ed Network 901/
and "Let's MATE, MATE, MATE." As
surveyed.
424-3520.
you listen to the sounds of spring this year
remember what nature is really saying!
4
FREEBIES & CHEAPIES
FREEBIES
CHEAPIES
NATURE'S
WILDLIFE HABITAT CONSER-
VATION TEACHER'S PAC SERIES.
PEDDLER
Eleven different titles for teaching grades
4-7. Each "Pac" contains a two-sided
color poster, lesson plans, student activ-
ity pages and a teacher overview. Titles
TN Conservation League's WATER
include: Urban Areas, Rivers & Streams,
QUALITY, NON-POINT VIDEO is a
Migratory Birds, Hunting & Wildlife Man-
good intro to Dragonfly Pond an Aquatic
agement, Wildlife Conflicts, Endangered
WILD activity. A loan is available upon
Species. $7.00 each. For more info:
request. Contact: TCL, 300 Orlando Ave.
Nat'l Institute for Urban Wildlife, 10921
Nashville, TN 37209, 615/353-1133.
Trotting Ridge Way, Columbia, MD 21044
or 301/596-3311.
Poaching is a serious problem in the
Nature's Peddler has moved to
U.S. Lessons are available to help stu-
Tennessee! This environmental edu-
dents become aware of this hidden issue.
cation program offers a number of
A free lesson plan and information from
programs including teacher train-
National Geographic are available through
ing workshops (utilizing kinesthetic,
CENTS. Contact TWRA, P.O. Box 40747,
hands-on techniques and Bloom's
Nashville, TN 37204.
taxonomy), winter camping work-
shops, workshops for youth leaders
Discover HOT SPOTS FOR VIEW-
and programs for first-time camp-
ING WILDLIFE from the TWRA. In-
ers.
formation about observing wildlife in its
natural habitat with 39 Wildlife Observa-
OUTDOOR ED GUIDE from the
"The Peddler's main thrust is
tion Areas in Tennessee is available in a
Addison-Wesley Publishing Co., is a
helping teachers to better help their
colorful brochure. Call TWRA at 615/
supplementary booklet which includes
students," says Margo Farnsworth,
781-6670.
strategies, activities, and blackline mas-
owner. "I was amazed at how many
ters for developing elementary education
times I was asked for program ideas
ENVIRONMENTAL ED MATERI-
units. Cost is $15.00. Call 1-800-447-
when I was a park ranger. Then,
ALS FOR TEACHERS AND YOUNG
2226.
when I studied for my own masters
PEOPLE (K-12) is a catalog of resources
in education I found out how few
available from the EPA in Washington.
actual programming ideas were given
Contact Melba Meador, US/EPA, 401 M
to future teachers."
St. SW, A-108, Washington, DC 20460.
The Peddler now offers pro-
Activities and Information about
grams to educators and their stu-
Kemp's Ridley Sea Turtle (the most
dents on a variety of subjects from
endangered sea turtle in the world) are
dolphins to dinosaurs. Programs
available from Utah Project WILD. For
foster use of critical thinking skills
copies contact CENTS.
and are available across Tennessee.
FREE WORKSHOPS to provide
Nature's Peddler is proud to be
teachers of grades 3-5 with TVA's En-
NATURE STUDY AIDS VIDEO
in Tennessee and reservations or
ergy Sourcebook. A three ring binder of
CATALOG & OUTDOOR PRODUCTS
questions can be entertained at 615/
activities, worksheets and background
AND PROGRAMS CATALOG are avail-
876-3769 or by writing 7591 Br-
formation to teach science, math, lan-
able from Outdoor Products, PO Bx 1492,
idgewood Road, Goodlettsville, TN
ge arts, social studies, art and other
Oxford, MS 38655, (601/234-8387). The
37072.
bjects. Call the CENTS office for in-
catalogs are free and resources listed are
formation on how to set up a workshop
inexpensive.
and get materials.
5
CUMBERLAND SCIENCE
IT'S TIME AGAIN FOR MAUI!
MUSEUM OFFERS
OUTREACH EXHIBITS
Padgett Kelly is no longer with CENTS but he is still conducting those
"learning vacations" in exotic Maui, Hawaii. It's a unique opportunity to learn,
Cumberland Science Museum has
vacation, and have fun. Departing July 14 from Nashville, the seven-night package
been offering visitors creative, quality
includes airfare, rental car and hotel for less than $900. What a deal! You don't
science exhibits for years. Now, through
have to be an educator to be eligible and you can take spouse, friend, child or a
a new program, CSM's Science Outreach
stranger with lots of money. Fill out and return the following or call Padgett for
Exhibits can come to YOU! The exhibits
more information (the quicker you respond the cheaper your cost) at 615/898-2847
developed by the Oregon Museum of
or 895-7876.
Science and Industry have been traveling
in the Northwest for the past two years
Return to Padgett Kelly, MTSU, PO Bx 60, Murfreesboro, TN 37132
and the response has been outstanding.
As a part of the National Science Out-
Name
reach Network, the CSM will offer the
Address
exhibits to libraries, parks, nature cen-
Phone number at home
ters, museums and student centers across
the South.
Exhibits are based on popular topics
of interest to young people. LIGHT and
GEAR UP FOR THESE
head by van to Florida. Stops include
Everglades National Park and Key West.
COLOR, BRAIN TEASERS, and DINOS-
NEAT NEW THINGS
NOTE: This course is a two week
TORIES are three offerings that are hands-
camping excursion. Most of the time
on, delightful and amazing.
CENTS SUMMER TEACHER
we will be camped in public or private
For more information contact Celeste
WORKSHOP: This year from noon
campgrounds so hot showers will be
Hauser at CSM, 800 Ridley Blvd., Nash-
June 28 to noon July 4 at Land Between
available. Cost is approximately $200
ville, TN 37203, 615/862-5179.
the Lakes. Cost is less than $170 and
more than the standard 3-hour course
college credit in either biology or educa-
on campus. Contact Dr. Padgett Kelly,
OPERATION
tion, graduate or undergraduate is avail-
MTSU PO Bx 60, Murfreesboro, TN
able. Scholarships are a possibility too!
37132, 615/898-2847.
TRAILBOSS
For more information on this week in the
Insects of Field & Stream: Special
great outdoors learning about how you
Problems in Zoology (0625, June 15-
DEPARTMENT
OF
THE
can use the environment to teach all sub-
25) is a general survey course for ele-
INTERIOR
jects and skill areas K-12, contact the
mentary and secondary educators. Em-
CENTS office.
phasis is on major insects and related
arthropods in this region. Course in-
#
CENTS EDUCATOR WORK-
cludes field trips, collecting techniques,
SHOPS IN THE SMOKIES: For a mere
SERVICE
identification and general biology.
$200 you can spend a week at the Great
Meets 9-3:15, Monday-Thursday. This
Smoky Mountains Institute at Tremont
course will allow you to identify all
AND
WILDLIFE
studying everything from natural systems
those critters brought into the class-
and habitat to storytelling and music.
room by students. Contact Dr. Charles
The US Fish and Wildlife Service
The week will begin late afternoon Monday
McGhee, MTSU, Box 280,
recently became involved in Project
and run through breakfast the following
Murfreesboro, TN 37132, 615/898-
TRAILBOSS, an interagency effort with
Sunday. Graduate credit is extra (a few
2057.
the National Park Service and Bureau of
scholarships are available). Hopefully
Land Management. Trailboss is designed
you can attend at least one of these three
GEOGRAPHY INSTITUTE at UTK
to train scout leaders as "trail bosses" for
dates June 22-28, July 13-19, or July 27-
for K-12 teachers in early July. It will
volunteer trail work on public lands, in-
August 1. For more information contact:
focus on teaching geography across
cluding National Wildlife Refuges. The
GSMIT, Rt 1 Box 700, Townsend, TN
the curriculum and will last two weeks.
program is designed to provide volunteer
37882, phone 615/448-6709.
Traditionally this institute has offered
labor for the involved agencies while
free materials and tuitions to partici-
allowing scouts to work on "Take Pride in
MTSU OFFERS NEW COURSES!
pants. For more information contact
America" and Eagle Scout projects. The
Biome Analysis (0433/0533, June 2-
Ted Schmudde, 408 Geography &
Service's point-of-contact is Dan Stiles,
14) will stress coastal, wetland and
Geology, UT, Knoxville, TN 37996
Office of Training and Education, 703/
coral reef ecology. Participants will
(615/974-2418).
358-1706. Call for more information.
spend two days on campus and then
WILD WORD SEARCH
WILD WORD SEARCH:
ANIMALS AND THEIR YOUNG
Match the animals listed in the two left hand columns with the names we call their young
in the two right hand columns.
Then find all the animals in the word search puzzle. Animal names are listed horizontally
and vertically.
bear
bass
fry
cygnet
bobcat
owl
larva
fawn
goat
zebra
duckling
kid
duck
otter
hatchling
poult
goose
turtle
eaglet
pup
deer
salmon
foal
owlet
parrot
swan
smolt
joey
frog
eagle
kit
gosling
whale
turkey
tadpole
cub
fox
butterfly
kitten
calf
kangaroo
dragonfly
nymph
chick
FWPFFFPIVMTHEUNCLLEVO
NMZHPOULTJUNZBBHCSUKG
JRGYIXBCUBOXKAXIWWJBE
NVKRAZEBRAEOIBFCNEEKK
PNTWHXAOKSOTDUCKLINGV
DDPQFKRBESAHATCHLINGB
DRJSWANCYGNETTURTLEJE
SNYMPHEAGLEJAEKITTENR
FVGOWLETAEIIDRAGONFLY
DCALFAFROGQFPFNJUWCTN
GOATARQHTWOOOLGOSLING
PPSZGVNHTHWALYAECOMFY
EKATFAWNEAGLETRYQEHMS
TGMXEDEERLSALMONVIPBK
IGXBHAWSTKUOHMKPGAKLC
TYTTHDLBHVPHDMXFKWRNZ
7
ENVIRONMENTAL
AN ENVIRONMENTAL EXCHANGE BOX
EXCHANGE BOX
Complete this form and send it in to make contact with another teacher or youth
leader in a state with a different environment from your own.
Are you interested in participating in
Return to: PLT National Office, 1250 Connecticut Ave. NW, Suite 320, Washing-
a national Environmental Exchange Box
ton, DC 20036. fax 202/463-2461
activity? If you are a Project Learning
Tree educator you're already acquainted
I want to be an "Environmental Exchange Box partner"
with the "exchange box." It's a great way
for students to develop the awareness that
each region has distinct natural and human-
Name
Grade/age level of students
made resources. Students put together
boxes of items (both natural and man
School
made) that represent where they live.
These items--along with reports, maps,
stories, and other things--are then ex-
(city, state, zip)
changed with a box from a class in an-
other part of the United States. It's a fun
Telephone: (work)
(home)
way to teach science, geography, art,
history, and language arts. It builds a
State, US Territory, or region with which you want to exchange
greater understanding of the world's natu-
ral social and cultural diversity.
To get involved fill out the form
attached and mail it to the PLT National
both will receive notification from the
(#77 An Environmental Exchange Box,
Office. Your group will be matched with
National office specifying the details about
elementary PLT guide) we will send that
an exchange partner as close to the state
your exchange partner.
out from the CENTS office. Give us a
or region of your choice as possible. You
If you want a copy of the activity
call!
TENNESSEE CONSERVATION LEAGUE
300 Orlando Ave
Nashville, TN 37209-3246
This publication receives financial support from the TVA. Ail
programs of the TVA are offered on a non-discriminatory
basis, without regard to race, ootor, national origin, religion.
sex, age or handicap.
CENTS is a cooperative effort of TCL, TN Dept. of Education, TN Wildlife Resources Agency, TN Division of Forestry, TVA, and the TN Forestry Association
THE
XVI
AGRICULITY RE
State of Tennessee
1796
NED McWHERTER
GOVERNOR
May 15, 1992
Mr. Tony Campbell
Executive Director
Tennessee Conservation League
300 Orlando Avenue
Nashville, TN 37209-3200
Dear Tony:
I very pleased to learn of the efforts that are now underway to
nominate was Tennessee's outstanding conservation education initiative,
Project CENTS, for the President's 1992 Environment and Conservation
Challenge Award.
The Tennessee Conservation League effectively promoted Project CENTS
in early 1983 the State of Tennessee responded with three financial
(Conservation Education Now for Tennessee Students) in late 1982, and
have learned that the project objectives are attainable and that the
assistance contracts which initiated the project. Since that time we
project's value and its relevance to needs in Tennessee both continue
to increase over time.
The State's initial help with Project CENTS has encouraged federal
agencies, private businesses, concerned citizens, and organizations
like the Tennessee Conservation League and the Tennessee Forestry
Association to increase their support. A true public/private sector
partnership has developed.
The partners recognize that Project CENTS is an essential part of
Tennessee's strategy for a future of environmental quality. Command
and control environmental regulation approaches will be inappropriate
for many of our emerging environmental challenges. We now realize
that each individual must be encouraged to see themselves as part of
a system of solid waste management and as part of a process of reduc-
ing nonpoint sources of water pollution.
Tennessee's experience with Project CENTS demonstrates that individ-
uals (teachers and students) will respond when their roles in environ-
mental quality are understood and accepted.
Conservation education provided through the CENTS partnership is
rapidly spreading across our state a new sense of individual respon-
sibility for environmental conditions. Since inception in early
1983, Project CENTS is estimated to have reached 19,000 teachers and
500,000 students. During my years as Speaker of the Tennessee House
RECYCLED PAPER
r. Tony Campbell
May 15, 1992
Page 2
of Representatives and as Governor of Tennessee I have seen the
rising tide of youthful influence on environmental issues. School
children's desires for a quality environment are impacting upon state
policy, and Project CENTS is a vital part of this positive influence.
I do hope that the President's awards program will recognize Project
CENTS. It is an appropriate model to hold up for the other states
and for other nations struggling to assure environmental quality for
the future.
Sincerely,
ned Muwberter
Ned McWherter
NRM/bls
Attention: Award Reference
May 12, 1992
One fall day several years ago, a friend and 1 attended a Project W.I.L.D.
workshop. After indicating that we were interested in conducting workshops,
we attended facilitator training at Land Between the Lakes with a combined
Kentucky/Tennessee group. My friend and 1 felt so well prepared by the excel-
lent instructors that we were quite ready to come home and begin workshops
ourselves. Both of us are former classroom teachers, Scout leaders, and parents.
Everything we have learned in Project Learning Tree, Project W.I.L.D., and
Aquatic W.I.L.D. has benefitted not only ourselves as an enrichment of concepts
we already were familiar with, but also our children, the scouts we lead, and
the students at the schools where we volunteer.
Last summer, I needed to take a course to complete the recertification of
my teaching certificate. Through Project C.E.N.T.S., I was able to find a
course that not only filled the requirement but followed the new direction my
interests had taken. I attended a week-long Teacher Workshop, again at Land
Between the Lakes. Like my previous experiences with programs from Project
C.E.N.T.S., this one was, if anything could be, even more varied , exciting,
and informative. Words cannot convey the triumph 1 felt after experiencing
two miles of a woodland trail at night with no lights, or the wonder of stand-
ing on a beaver dam and realizing that those animals 1 had grown up seeing on
television are real, are there, and only my inability to "see" keeps me from
being aware of their presence. Nature is in abundance at Land Between the Lakes
and places like it. But "nature" is also in a six-foot circle of grass on the
playground, or a single tree. Project C.E.N.T.S. has activities designed to
awaken one's awareness of the diversity of nature.
I was fortunate enough to grow up with a mother who encouraged me to use
nature guides to look up the birds we saw and the leaves we picked up, who
helped me find out more about the world around me. Much that I've learned
through the programs offered by Project C.E.N.T.S. has reawakened "old"
knowledge, but I've also discovered many things I didn't already know. Who is
going to teach today's children how wonderful and varied their world is? Who
will show them how the choices they make will influence not only the quality of
life, but the survival of species (including their own)? This seems an immense,
if not overwhelming, task. It can be done, I am convinced, through programs
like C.E.N.T.S. My own encounter with C.E.N.T.S. began with one workshop, then
another, continued with other training, and has led me to go back to begin work
on a master's degree which will include a specialty in environmental education.
The workshops I have helped conduct have spanned a five-county area. Project
Learning Tree, Project W.I.L.D., and Aquatic W.I.L.D. are of such high quality
that they were this year added to the select group of seminars offered at
How Wow, a regional training for adult Scout leaders. This year's attendance
at the Ft. Campbell, Kentucky How Wow was between 600 and 700 adults from the
Southeast Region. All the Project C.E.N.T.S. courses were filled; the comments
on the evaluations from participants were so enthusiast that Project Learning
Tree, Prject W.1.L.D., and Aquatic W.I.L.D. will be offered again next year.
In my years as a classroom teacher, with all the courses I've ever taken,
none has captured my imagination and heart like those offered through Project
C.E.N.T.S. Truly, Project C.E.N.T.S. exemplifies the best in education--varied,
exciting, hands-on activities that really work.
Karen L. Hargrove
P.O. Box 840
Murfreesboro, Tennessee 37133
1-615-890-0314
MTSU
Biology Department
P.O. Box 60
Middle Tennessee State University
Murfreesboro, Tennessee 37132
(615) 898-2847
May 7, 1992
Mr. Tony Campbell
Tennessee Conservation League
300 Orlando Ave.
Nashville, Tenn. 37209-3200
Dear Mr. Campbell:
I wanted to take this means to endorse the C.E.N.T.S. program. As you
know there is no one person in Tennessee that has been associated <with
the CENTS program longer than myself. I have watched this program grow
from a very early effort to what it is today.
Project CENTS is in my opinion, the most successful cooperative conservation
education program in the United States. It has trained more teachers
and youth leaders per capita than any other program that I know of. In
addition CENTS has been able to do this with less staff and money than
any other program.
This program is unique and I certainly hope that it continues to grow
in the future like it has in the past.
Best regards,
J.
J. Padgett Kelly Ph.D.
Professor of Biology
JPK:jbc
b
MTSU is an equal opportunity, non-racially identifiable, educational institution which does not discriminate against the handicapped.
Application Summary
ID Number: I.009
Project:
CFC Solvent Phase Out
Contact:
Mr. Gary Minck
Northern Telecom
200 Athens Way
Telephone:
Nashville, TN 37228-
(615) 734-4057
Summary:
In 1988, Northern Telecom pledged the complete phase-out of
CFC-113 solvents from all of its 42 world-wide manufacturing
and research operations within three years. Northern Telecom
was the first global telecommunications company in the world
to make such a pledge. At the end of 1991, all 42 Northern
Telecom operations had totally eliminated these solvents from
their operations. CFC solvent emissions to the atmosphere
were reduced from greater than 1,000 tons per year to zero in
three years.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
Comments:
A neat way to reduce CFCs, took real commitment, but one of
many ways.
Northern Telecom's leadership is commendable. Won 1991 EPA
Ozone award. Strong competition for the award.
Northern Telecom
I.009
200 Athens Way
Nashville, TN 37228
5. Fulfilling a pledge made three years ago, Northern Telecom has become the
first large electronics company in the world to meet a public commitment to
eliminate ozone-depleting chlorofluorocarbon solvents (CFC-113) from its
manufacturing operations nine years ahead of an international mandate set
by the Montreal Protocol, an international agreement signed by 68 nations
which calls for the elimination of CFC's and other ozone-depleting substances
by the year 2000.
Chlorofluorocarbons are chemicals widely used as refrigerants, propellants,
and foam blowing and cleaning agents in various industrial applications.
When emitted in to the atmosphere, CFCs break down the protective ozone
layer which shields the Earth from the sun's harmful ultraviolet rays.
Northern Telecom, like most electronic manufacturing companies, used CFC-
113 solvents to clean flux residue from printed circuit boards.
Northern Telecom was the first company to commit to such an aggressive
timetable when, in 1988, it publicly announced that it would eliminate CFC-
113 solvents from its 42 worldwide manufacturing operations. The company
achieved the goal by developing alternatives to the CFC solvent cleaning
processes. These alternatives involve the use of low-residue fluxes and solder
pastes that eliminate the need for cleaning after soldering.
The company estimates that the alternatives it has developed will prevent
nearly 9,000 tons of CFCs from being released by facilities into the
atmosphere over the next eight years. The new processes will save in excess
of $50 million during the same time period in direct CFC solvent purchasing
cost and other expenses.
Northern Telecom has built only CFC solvent-free facilities since 1988. The
company has also committed to eliminate CFC-113 solvents from purchased
facilities within 15 months of acquisition. In addition Northern Telecom has
pledged to eliminate methyl chloroform form its manufacturing process by
1993. Furthermore Northern Telecom is sharing it's technology with the
global community for the protection of the environment.
Northern Telecom
200 Athens Way
Nashville, TN 37228
6c. INNOVATION - awarded to individuals, organizations and groups who have demonstrated
exceptional creativity or pioneered new approaches in the development and/or execution of
technologies, programs, projects, or services that are environmentally pound and
economically sensible?
1. What is the purpose of the technology, program, project or service?
The purpose of the technology project was to develop innovative
alternatives for the total phase out of CFC-113 solvents used in the
cleaning of printed circuit boards in all Northern Telecom manufacturing
operations.
2. How is the technology, program, project, or service distinctive or innovative? What
obstacles, environmentally or otherwise, does it overcome?
Northern Telecom was the first major electronics company to pledge total
elimination of CFC-113 solvents. This distinctive public leadership
commitment was realized through the innovation of dedicated employees
working together as a team to produce positive results in advance of
requirements set by the Montreal Protocol. The project had to overcome
both environmental and historical obstacles. The environmental obstacles
involved were not simply settling for the phase-out of CFC-113 by
utilizing an alternative technology based on another chemical compound.
Historical obstacles involved taking risk regarding significant changes to
the manufacturing process.
3. How is the technology, program, project, or service superior in other approaches? Does
it offer a viable alternative to a problem for which no solutions previously existed?
The no-clean and aqueous based cleaning-alternative technologies
developed and implemented by Northern Telecom are environmentally
superior to other chemical cleaning technology alternatives. The
alternatives are low cost, easily implemented and eliminate ozone
depleting emissions. Prior to this break-through thinking no other viable
non chemical alternative technology had been implemented on a global
scale.
4. Can the technology, program, project of service be replicated in an economically feasible
manner?
The technology can be replicated in an economically feasible manner.
Northern Telecom will save over $50 million dollars over the next nine
years in direct CFC solvent purchasing costs and related expenses. In
addition, Northern Telecom engineers are sharing this technology with the
global manufacturing community through technology cooperative
initiatives.
Northern Telecom
200 Athens Way
Nashville, TN 37228
5. What are the measurable, net long-term environmental benefits or results of the
technology, program, project, or service?
The measurable, net long term environmental benefit of the technology
involves stratospheric ozone layer protection through the phase out of the
use of CFC-113 solvents nine years in advance of Montreal Protocol
requirements. Northern Telecom was the eighth largest user of CFC-113
solvents in the US in 1987. The project will eliminate the emission of over
9,000 tons of CFC-113 solvents to the atmosphere by the year 2000.
I,009
Application Form-1992
6. A-D: Please answer only the following Award criteria
questions pertaining to the specific Award category for
which you are applying. (For example: Partnership category,
ease read the application form carefully and provide all information
answer questions A1-A5; EQM, B1-B7; Innovation, C1-C5;
quested. Please type or print clearly. Supplementary pages should
Education, D1-D5).
follow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one category. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question 6.)
not exceed two pages.
(01) Partnership
A. PARTNERSHIP: awarded to diverse organizations or
(02) Environmental Quality Management
groups that have fostered cooperative approaches to envi-
(03) X Innovation
ronmental needs at the local, regional, or national level.
(04) Education and Communication
1. Who are the partnership's members? What are their
2. Name of the project or program described in this application:
roles? What resources do they bring to the partnership?
CFC Solvent Phase Out
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet, if needed)
conservation objectives? Has a sustainable plan of con-
certed action for meeting these needs been established?
Mr. Mrs. Ms. Miss XDr.
Name: Paul G. Stern
3. How is the partnership distinctive or innovative?
What obstacles, environmental or otherwise, does it
Title:
Chairman and CEO
overcome?
Organization: Northern Telecom
4. What measurable environmental or conservation
benefits has the partnership produced?
eet:
2010 Corporate Ridge
5. What aspects of the partnership can be modeled by
City: McLean
State:
VA
Zip: 22101
others and transferred to other settings?
Fax: (703) 712-8605
B. ENVIRONMENTAL QUALITY MANAGEMENT:
Telephone: (703) 712-8600
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
XMr. Mrs. Ms. Miss Dr.
reflects broad-based organizational approaches. Special
programs or projects may be more appropriate for entry
Name:
Gary Minck
in one of the other three award categories.)
Title: Senior Manager, Environmental Affairs
1. What are the organization's environmental policies
and objectives?
Organization:
Northern Telecom
2. How has the organization's top management
Street:
200 Athens Way
demonstrated commitment to these policies and objec-
tives? Do the policies demonstrate commitment
City: Nashville
State:
TN
Zip: 37228
beyond legal compliance?
Telephone: (615) 734-4057
Fax: (615) 734-5190
3. What are the organization's environmental stan-
dards for its product(s) and operations? (Explain how
NOTE: The Selection Committee will rely heavily on Questions 5-6 in
they go beyond legal constraints and how they relate to man-
determining how well the application meets the award criteria.
agement control mechanisms.)
Please attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
publication, which provides a complete overview of the application.
the: a) Day-to-day management of the organization; b) Orga-
The one-page response should be clear, concise, and should emphasize
nization's decision-making about research and development,
quantifiable results or benefits of the program.
long-range planning, capital, and operating budgets?
Northern Telecom
200 Athens Way
Nashville, TN 37228
5. Fulfilling a pledge made three years ago, Northern Telecom has become the
first large electronics company in the world to meet a public commitment to
eliminate ozone-depleting chlorofluorocarbon solvents (CFC-113) from its
manufacturing operations nine years ahead of an international mandate set
by the Montreal Protocol, an international agreement signed by 68 nations
which calls for the elimination of CFC's and other ozone-depleting substances
by the year 2000.
Chlorofluorocarbons are chemicals widely used as refrigerants, propellants,
and foam blowing and cleaning agents in various industrial applications.
When emitted in to the atmosphere, CFCs break down the protective ozone
layer which shields the Earth from the sun's harmful ultraviolet rays.
Northern Telecom, like most electronic manufacturing companies, used CFC-
113 solvents to clean flux residue from printed circuit boards.
Northern Telecom was the first company to commit to such an aggressive
timetable when, in 1988, it publicly announced that it would eliminate CFC-
113 solvents from its 42 worldwide manufacturing operations. The company
achieved the goal by developing alternatives to the CFC solvent cleaning
processes. These alternatives involve the use of low-residue fluxes and solder
pastes that eliminate the need for cleaning after soldering.
The company estimates that the alternatives it has developed will prevent
nearly 9,000 tons of CFCs from being released by facilities into the
atmosphere over the next eight years. The new processes will save in excess
of $50 million during the same time period in direct CFC solvent purchasing
cost and other expenses.
Northern Telecom has built only CFC solvent-free facilities since 1988. The
company has also committed to eliminate CFC-113 solvents from purchased
facilities within 15 months of acquisition. In addition Northern Telecom has
pledged to eliminate methyl chloroform form its manufacturing process by
1993. Furthermore Northern Telecom is sharing it's technology with the
global community for the protection of the environment.
Northern Telecom
200 Athens Way
Nashville, TN 37228
6c. INNOVATION - awarded to individuals, organizations and groups who have demonstrated
exceptional creativity or pioneered new approaches in the development and/or execution of
technologies, programs, projects, or services that are environmentally pound and
economically sensible?
1. What is the purpose of the technology, program, project or service?
The purpose of the technology project was to develop innovative
alternatives for the total phase out of CFC-113 solvents used in the
cleaning of printed circuit boards in all Northern Telecom manufacturing
operations.
2. How is the technology, program, project, or service distinctive or innovative? What
obstacles, environmentally or otherwise, does it overcome?
Northern Telecom was the first major electronics company to pledge total
elimination of CFC-113 solvents. This distinctive public leadership
commitment was realized through the innovation of dedicated employees
working together as a team to produce positive results in advance of
requirements set by the Montreal Protocol. The project had to overcome
both environmental and historical obstacles. The environmental obstacles
involved were not simply settling for the phase-out of CFC-113 by
utilizing an alternative technology based on another chemical compound.
Historical obstacles involved taking risk regarding significant changes to
the manufacturing process.
3. How is the technology, program, project, or service superior in other approaches? Does
it offer a viable alternative to a problem for which no solutions previously existed?
The no-clean and aqueous based cleaning-alternative technologies
developed and implemented by Northern Telecom are environmentally
superior to other chemical cleaning technology alternatives. The
alternatives are low cost, easily implemented and eliminate ozone
depleting emissions. Prior to this break-through thinking no other viable
non chemical alternative technology had been implemented on a global
scale.
4. Can the technology, program, project of service be replicated in an economically feasible
manner?
The technology can be replicated in an economically feasible manner.
Northern Telecom will save over $50 million dollars over the next nine
years in direct CFC solvent purchasing costs and related expenses. In
addition, Northern Telecom engineers are sharing this technology with the
global manufacturing community through technology cooperative
initiatives.
Northern Telecom
200 Athens Way
Nashville, TN 37228
5. What are the measurable, net long-term environmental benefits or results of the
technology, program, project, or service?
The measurable, net long term environmental benefit of the technology
involves stratospheric ozone layer protection through the phase out of the
use of CFC-113 solvents nine years in advance of Montreal Protocol
requirements. Northern Telecom was the eighth largest user of CFC-113
solvents in the US in 1987. The project will eliminate the emission of over
9,000 tons of CFC-113 solvents to the atmosphere by the year 2000.
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
7. How long has the technology, program, project or service been
and the general public?
operational?
Initiated in 1988; completed in 1991
6. What are the organization's control mechanisms that give
decision makers objective data to measure continuous perfor-
8. Which of the following most accurately describes the appli-
mance improvement toward its short- and long-term environ-
cant(s)? (Check more than one, if applicable.)
mental objectives?
(01) X National Business or Industry
7. What quantifiable, sustained environmental quality results
(02) Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03) National Nonprofit Organization or Foundation
tion's environmental approach?
(04) Regional or Local Nonprofit Organization
(05) Local or State Government/Government Agency
(06) Educational Organization
C. INNOVATION-awarded to individuals, organizations and
(07) Voluntary Civic Organization
groups who have demonstrated exceptional creativity or pio-
(08) Trade or Professional Society
neered new approaches in the development and/or execution of
(09) Youth Organization
technologies, programs, projects, or services that are environ-
mentally sound and economically sensible?
(10) Labor Organization
(11) Individual
(12) Other (Please describe):
1. What is the purpose of the technology, program, project or
service?
9. If business or industry, which of the following best describes
2. How is the technology, program, project, or service distinc-
the type of business or industry?
tive or innovative? What obstacles, environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
(02) Aerospace
(03) X Communications
3. How is the technology, program, project, or service superior
(04) Construction
to other approaches? Does it offer a viable alternative to a
(05)
Electronics/Computers
problem for which no solutions previously existed?
(06) Energy
(07) Engineering
4. Can the technology, program, project or service be replicated
(08) Environmental Services
in an economically feasible manner?
(09)
Financial Services/Insurance/Real Estate
(10) Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11)
Manufacturing-Other
efits or results of the technology, program, project, or service?
(12) Mining
(13) Recreation
(14)
Trade-Wholesale
D. EDUCATION AND COMMUNICATION-awarded to indi-
viduals, organizations, or groups which have developed educa-
(15) Transportation
(16) Utilities-Electric, Gas or
tional or informational programs that inspire respect for the
(17) Other (Please describe):
environment and raise the public's environmental literacy.
1. What is the program? What are its environmental or conser-
10. Which of the following most accurately describes the environ-
vation objectives?
mental program under consideration for an award? (Check more
than one, if applicable.)
2. Who is the program's audience? How large is the audience?
(01) agriculture
How is the program's effect on the audience determined?
(02) X air quality
(03) conservation
3. What is original or distinctive about the program?
(04) education-general public
(05) education-academic
4. What are the measurable results or benefits produced by the
(06)
energy
program? How does the program promote the development
(07) environmental quality management
of an environmental ethic and make a positive contribution to
(08) forestry
environmental awareness?
(09) hazardous waste remediation
(10) international
5. How can the program be used or modeled by others?
(11) natural resources
(12) pollution control
14. Please indicate which of the following are the primary audi-
(13) recreation
ences, beneficiaries, or users of the program or service, and esti-
(14) recycling
mate how many persons are served: (Select up to 3 categories.)
(15)
solid waste
(16) X source reduction/pollution prevention
Type
How Many People
(17) water quality
(18) wetlands
(01) X Business or Industry
10,000
(19) wildlife and fish resources
(02) Trade or Professional Society
(20) Other (Please describe):
(03) Government
(04) Educational Organizations
11. If applicable, list the sources of the program's support and the
(05) Youth
percentage of support provided, including grants and in-kind
(06) Community or Public Interest Groups
contributions of goods and services. (Use separate sheet if needed).
(07) Local Community or Local Public
(08) X General Public
Unlimited
Source
N/A
%
(09) Employees
(10) X Customers or Clients
1,000
Source
%
(11) Other (Please describe):
Source
%
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
USEPA 1991 Stratospheric Ozone Protection
and services:
Award
$ 1,000,000.00
13. If the project is ongoing, what is the annual cost?
$ Project is not ongoing
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
in 1988, Northern Telecom pledged the complete phase-out of CFC-113 solvents from all
its 42 world-wide manufacturing and research operations within three years. Northern
Telecom was the first global telecommunications company in the world to make such a
pledge. At the end of 1991, all 42 Northern Telecom operations had totally eliminated
these solvents from their operations. CFC solvent emissions to the atmosphere were
reduced from greater than 1000 tons per year to zero in three years.
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
--uld be addressed: "Attention: Award References." References
Completed applications must be postmarked
uld have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
JCI vice, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
Conservation Challenge Awards
beneficiaries of your program.
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
Washington, DC 20503
below.
All information submitted with the application should be
Name: The Honorable Bill Lowery
considered public information and becomes property of
the President's Challenge Awards program.
Title: U.S. House of Representatives
Award recipients will be notified in Fall 1992. Recipients
must be willing to assist the President's Challenge Awards
Street: 2433 Rayburn House Office Building
program in making nonproprietary information about
their environmental programs available to others who
City: Washington
State: DC Zip: 20515
wish to replicate their success.
Telephone: 202-225-3201 Fax: 202-225-7383
Application Format
Name: Ms. Eileen Claussen
Please submit one original and four photocopies of your
application. You may include up to 10 pages of supporting
Title: Director
materials. (NOTE: Photocopying both sides of a sheet of
paper will be considered two-pages.) Any oversized items
Office of Atmospheric & Indoor Air Program
must be reduced to fit a standard 8.5" x11" page format.
et: 501 3rd St., NW 4th Floor
City: Washington
State: DC Zip: 20460
Supporting materials may include items such as brochures,
photographs, press clippings, and graphs depicting the
Telephone: 202-233-9140 Fax: 202-233-9586
program's results. The materials may not be used as a
substitute for written responses to Questions 5 and 6.
Name: Senator Jesse Holms
The order of pages in the submitted application should be
as follows:
Title:
1. 4-page application (Questions 1-20)
2. 500-word overview summary (Question 5)
United States Senate
3. 2-page responses to criteria questions (Question 6)
Street: 403 Dirksen Senate Office Building
4. 10 pages of supporting materials
City: Washington
State: DC Zip: 20510
5. 3 letters of recommendation (Question 17)
Telephone: 202-224-6342 Fax: 202-224-1376
NOTE: The entire package should be stapled in the upper,
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
18. Please sign below to indicate that all applicants agree a) to
by the technical evaluators and selection committee. Do
abide by the rules and requirements of the awards competition,
not put the application or backup materials into a binder,
and b) that all information submitted is true and accurate to the
notebook or plastic cover.
best of their knowledge.
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Signature: Senior gary Manager, Minck
Paperwork Reduction Act, CEQ estimates that completion of this
Date: 5/22/92
application will take 10 hours. Send comments regarding the col-
lection of this information, including suggestions for reducing the
:
Env Affairs Organization: Northern Telecom
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
ject, Office of Management and Budget, Office of Information and
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
Telephone: (615) 734-4057
printed on recycled paper containing more than 50% post-consumer waste
JESSE HELMS
NORTH CAROLINA
United States Senate
WASHINGTON, DC 20510-3301
May 20, 1992
Presidential Environment and Conservation
Challenges Awards
Michael Deland
Council on Environmental Quality
The White House
722 Jackson Place, N.W.
Washington, DC 20503
Dear Mr. Deland:
I endorse Northern Telecom Inc.'s application for the
President's 1992 Environment and Conservation Challenge Award in
the area of Innovation.
The company has been a leader in attacking a critical
environmental issue, the elimination of the use of CFC-113
solvents. It is the first company in its industry to completely
eliminate ozone-depleting CFC-113 solvents from its operations,
and it did so years ahead of the deadline called for in the
Montreal Convention.
Northern Telecom, a leading supplier of fully digital
telecommunications switching systems, employs over 22,000 people
at major facilities in California, Georgia, Texas, Tennessee and
North Carolina--including 8,000 in the Raleigh area.
Northern Telecom's commitment to being a leader in the
environment area has led to a number of achievements. It has
taken the lead role in a first-of-its-kind project to transfer
the new technology that replaces CFCs to Mexico's solvent-using
industry. The company is also cofounder of a worldwide industry
group which is committed to transferring important technology to
other companies in the U.S. and around the world.
Northern Telecom has been recognized as a leader in the
environmental field as a result of these accomplishments. The
company received a 1991 EPA Stratospheric Ozone Protection Award
and a UNEP award "in recognition of exceptional contributions to
global environmental protection."
I highly recommend Northern Telecom for the President's
Environment and Conservation Challenge Award.
Sincerely,
June Holver
UNITED STATES.
AGENCY
UNITED STATES ENVIRONMENTAL PROTECTION AGENCY
WASHINGTON, D.C. 20460
PROTECTION
OFFICE OF
AIR AND RADIATION
May 22, 1992
Presidential Environment and Conservation
Challenges Awards
Council on Environmental Quality
The White House
722 Jackson Place, N.W.
Washington, DC 20503
Attn: Award References
To Whom It May Concern:
It gives me pleasure to endorse Northern Telecom Inc. 's application
for the President's 1992 Environment and Conservation Challenge
Award in the area of Innovation. The company had the most
aggressive CFC-113 solvent elimination program in its industry and
was the first major electronics company to completely eliminate the
use of ozone-depleting CFC-113 solvents.
Northern Telecom, the leading global supplier of fully digital
telecommunications switching systems, employs over 22,000 people in
the U.S. at major facilities and R&D centers in California,
Georgia, Texas, Tennessee, and North Carolina. Northern Telecom's
1991 U.S. revenues were $4.1 billion. All of those sales involved
products and services primarily manufactured and provided in the
U.S.
The company committed to an early elimination of CFC use shortly
after the signing of the Montreal Protocol in 1987. At that time,
Northern Telecom was purchasing about 2,200,000 pounds of CFC and
halons per year. Following an internal workshop in 1988 with
participation by the U.S. Environmental Protection Agency, Northern
Telecom committed to eliminating CFC-113 solvents by 1991. On
November 30, 1991, the company met that goal.
Northern Telecom has also worked with the U.S. EPA in writing a
Manual of Practices to Reduce and Eliminate CFC-113 Use in the
Electronics Industry which was published by the U.S. EPA. The
company worked with other electronics suppliers and the U.S. EPA to
found the Industry Cooperative for Ozone Layer Protection (ICOLP)
which is comprised of major electronics companies throughout the
world who have pledged to an early phase-out of ozone depleting
solvents and to share their knowledge with industry, government,
Printed on Recycled Paper
Presidential™ Environment and Conservation
Challenges Awards
May 22, 1992
Page 2
and other stakeholders worldwide. The U.S. EPA and other
governments and institutions from around the world are affiliate
members of this important new model for technology transfer.
Northern Telecom has been widely recognized as a leader in the
environmental field as a result of these accomplishments. The
company received a 1991 EPA Stratospheric Ozone Protection Award
and a UNEP award "in recognition of exceptional contributions to
global environmental protection."
Sincerely,
Stiff feadil
for
Eileen B. Claussen
Director, Office of Atmospheric
and Indoor Air Programs
BILL LOWERY
WASHINGTON OFFICE:
41ST DISTRICT, CALIFORNIA
2433 RAYBURN HOUSE OFFICE BUILDING
WASHINGTON, DC 20515-0541
COMMITTEE ON APPROPRIATIONS
(202) 225-3201
SUBCOMMITTEES:
DISTRICT OFFICE:
MILITARY CONSTRUCTION
10721 TREENA STREET
INTERIOR
SUITE 115
VA, HUD AND INDEPENDENT
AGENCIES
CONGRESS OF THE UNITED STATES
SAN DIEGO, CA 92131
(619) 578-5065
HOUSE OF REPRESENTATIVES
May 20, 1992
Presidential Environment and Conservation
Challenges Awards
Council on Environmental Quality
The White House
722 Jackson Place, N.W.
Washington, D.C. 20503
Attn: Award References
To Whom It May Concern:
I am pleased to recommend Northern Telecom Inc. for the
president's 1992 Environment and Conservation Challenge Award in
the area of Innovation for a CFC-113 solvent elimination program
which was the most aggressive in its industry.
Northern Telecom Inc., which has a facility in my district,
employs over 22,000 people in the U.S. at major facilities and
R&D centers in California, Georgia, Texas, Tennessee and North
Carolina. Northern Telecom's 1991 U.S. revenues were $4.1
billion. All of those sales involved product and services
primarily manufactured and provided in the U.S.
At the signing of the Montreal Protocol in 1987, Northern Telecom
was a significant user of CFC solvents, purchasing about
2,200,000 pounds of CFC and halons. At a United Nations
Environment Programme (UNEP) Conference in 1988, Northern Telecom
announced it would be the first corporation in its industry
sector to pursue a global phase-out objective for CFC-113
solvents. On November 30, 1991, Northern Telecom ceased all use
solvents. of CFC-113 solvents, including products containing these
Northern Telecom held a "Clear Day" celebration company-wide on
January 10, 1982 at its 85 locations around the world. The
program has instilled a sense of pride among their employees and
has led to an even greater commitment to aggressive programs on
other environmental issues, such as elimination of the use of
methyl chloroform by next year, packaging and waste reductions,
product life cycle issues and improved use of energy.
Northern Telecom has been widely recognized as a leader in the
environmental field as a result of these accomplishments. The
company received a 1991 EPA Stratospheric Ozone Protection Award
PRINTED ON RECYCLED PAPER
May 20, 1992
Page Two
and a UNEP award "in recognition of exceptional contributions to
global environmental protection".
Bill Member BILL Sincerely, LOWERY Power of Congress
BL/tk
Application Summary
ID Number: I.064
Project:
South Coast Recycled Auto Project (SCRAP)
Contact:
Mr. James H. Bray
Unocal Corporation
1201 W. 5th St.
Telephone:
Los Angeles, CA 90017-
(213) 977-5390
Summary:
Unocal's SCRAP Project was an umprecedented effort to improve
air quality in the Los Angeles Basin by scrapping heavily
polluting, pre-1971 cars. In four months, 8,376 old cars were
purchased and crushed for recycling. SCRAP reduced air
pollutants by nearly 13 million pounds per year for
approximately 50 cents per pound.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
Comments:
Easily replicable, innovative solution to a major problem that
will be with us as long as we drive cars.
Funding not enough. Diverts attention from fixed sources.
Innovative use of economic incentives to eliminate older
polluting cars. Good support letters.
I.O64
Unocal's South Coast Recycled Auto Project (SCRAPᵗᵐ)
SCRAP showed that a market-based attack on major pollution sources
could be cost-effective in improving air quality. The Los Angeles
Basin has the dirtiest air in the U.S. despite decades of work by
federal, state and local entities. Progress has been made. There
have been no Stage III smog alerts in the Basin for 20 years, nor
any Stage II alerts for the past six. But much remains to be
done.
Mobile sources account for over 60 percent of all ozone-precursor
emissions in the Basin, with a disproportionate share coming from
old cars. oil refineries and power plants add 5 percent; the rest
is from small businesses and private homes, some of which are not
yet regulated sources. Regulators have concentrated on stationary
sources despite studies calling for old-car buybacks; the question
has always been, "who would pay for the cars, and why?"
SCRAP answered the question. Unocal budgeted over $5 million to
buy, test and scrap 7,000 pre-1971 autos (which have little or no
emission controls). The company paid $700 per car, and turned
them over to a scrap yard to be crushed, shredded and recycled.
The goal was to gather data to show regulators that a policy shift
to market-based regulation and emissions credit "trading" could be
faster and more cost-effective than command-and-control measures.
Agencies, companies and individuals contributed another $1 million
to SCRAP, and 1,400 more vehicles were bought and destroyed.
SCRAP's economic incentives elicited the voluntary participation
of old-car owners, and government agencies provided great support.
The South Coast Air Quality Management District donated $100,000,
the California Air Resources Board (CARB) tested vehicles to
quantify emissions reductions, the Department of Motor Vehicles
did on-site records clearance, and the Bureau of Automotive Repair
researched mileage and smog-check histories of the SCRAP cars.
Unocal tested the tailpipe emissions of every SCRAP car, and (with
CARB) ran Federal Test Procedures on 74 of them. On average, the
cars emitted 99 times more hydrocarbons per mile than a new 1990
auto, 50 times more carbon monoxide, and "only" 11 times more
nitrogen oxides. Thus SCRAP eliminated twice the expected volume
of air pollutants -- nearly 13 million pounds -- for about $6
million (a fraction of the cost of an equivalent cleanup from
stationary sources).
In the wake of SCRAP, the 1990 federal Clean Air Act Amendments
and the California Clean Air Act now provide for such programs.
The U.S. EPA and CARB have issued implementation guidelines. The
Bush Administration advocates "Cash for Clunkers," and regulators
and industry groups from around the country have been calling
Unocal for information.
SCRAP-type programs can be replicated around the country depending
on cost-effectiveness and the willingness of regulators to allow
emissions credits for stationary sources based on mobile source
emissions cleanup. At least two smaller programs are in progress
(in Delaware, and in Kern County, California). The precedent has
been set and the program will be repeated in more and more places.
PRESIDENT'S 1992 ENVIRONMENT AND
CONSERVATION CHALLENGE AWARDS
INNOVATION CATEGORY
QUESTION # 1: What is the purpose of the project?
Unocal's South Coast Recycled Auto Project (SCRAP) had two
related purposes:
o
Demonstrate an innovative, immediate and cost-effective
way to improve air quality in the Los Angeles Basin; and
O
Use SCRAP's success to bring change to federal, state
and local environmental policy, law and regulation to adopt
market-based emissions trading cleanup programs.
QUESTION # 2: How is the project distinctive or innovative?
What obstacles, environmental or other, does it overcome?
SCRAP was innovative and distinctive by definition: it was the
first auto buyback program, and was privately funded, voluntary
and free-market based. It overcame regulatory obstacles,
inspiring policy changes that will help clean the nation's air
more quickly and efficiently than traditional command-and-control
rules. SCRAP showed a way to focus on mobile sources, which emit
over 60 percent of the ozone-precursors (hydrocarbons and
nitrogen oxides) in the Los Angeles Basin. (oil refineries and
electric power plants add about 5 percent; sources such as dry
cleaners, bakeries and private homes make up the difference.)
Technology has slashed the tailpipe emissions of newer-model
vehicles, but about 400,000 pre-1971 cars with little or no
pollution controls still operate on Southern California roads.
That was the pollution source targeted by SCRAP.
SCRAP's success, measured in pounds of pollutants removed per
dollar, led immediately to the removal of legislative and
regulatory obstacles to the implementation of programs allowing
market-based emissions credit trading between mobile and
stationary sources. With those policy obstacles removed, SCRAP-
type programs are under way in Delaware and in Kern County,
California. More will follow.
QUESTION # 3: How is SCRAP superior to other approaches? Does
it offer a viable alternative to a problem for which no solution
previously existed?
SCRAP is superior because it was a privately funded, market-
based, voluntary demonstration program that eliminated air
pollution cost-effectively. Unocal knew that pre-1971 cars
contributed a disproportionate share of air pollution to the L.A.
Basin. During SCRAP, Unocal and the California Air Resources
Board measured the exhaust emissions using the full Federal Test
Procedure on a representative sample of vehicles. Working
together, CARB and Unocal have probably amassed the world's best
data base on the emission characteristics of old cars. The
results showed that the SCRAP cars, on average, emitted nearly
100 times more hydrocarbons, 50 times more carbon monoxide, and
11 times more NOX as a new vehicle. These emissions were two to
three times higher than anyone had projected.
The old car buyback program to reduce air pollution set
precedents that have since been accepted as the basis for changes
in federal, state and local laws and regulations. Since SCRAP
has been endorsed and adopted by federal, state and local
authorities, it is clear that old car buy-back programs offer a
viable and unique alternative to the usual environmental
"command-and-control" approach. SCRAP programs not only work,
they succeed by using market incentives and volunteerism.
QUESTION # 4:. Can the project be replicated in an economically
feasible manner?
Absolutely. The Bush Administration's "Cash for Clunkers"
initiative is based on SCRAP, as are other program proposals by
state legislatures and regulatory agencies from coast to coast.
Kern County, California has just begun a small-scale auto buy-
back program, and a similar one is about to be launched in
Delaware. The numbers tell the story. Unocal spent $6 million to
remove approximately 13 million pounds of pollution in a little
over 4 months. To reduce emissions by the same amount at the
company's Los Angeles refinery would cost 10 times as much and
take about 10 times as long.
QUESTION # 5: What are the measurable, net long-term
environmental benefits or results of the project?
SCRAP permanently removed 12.8 million pounds per year of
hydrocarbons, carbon monoxide, and nitrogen oxides from Los
Angeles' air. The program also has led to legislative and
regulatory policy changes that will allow - and encourage -
implementation of similar old-car buy-back programs.
I.
6. A-D: Please answer only the following Award criteria
questions pertaining to the specific Award category for
which you are applying. (For example: Partnership category,
ase read the application form carefully and provide all information
answer questions A1-A5; EQM. B1-B7; Innovation. C1-C5:
uested. Please type or print clearly. Supplementary pages should
Education, D1-D5).
follow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one category. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question 6.)
not exceed two pages.
(01) Partnership
A. PARTNERSHIP: awarded to diverse organizations or
(02) Environmental Quality Management
(03) X Innovation
groups that have fostered cooperative approaches to envi-
(04) Education and Communication
ronmental needs at the local, regional, or national level.
2. Name of the project or program described in this application:
1. Who are the partnership's members? What are their
roles? What resources do thev bring to the partnership?
South Coast Recycled Auto Project (SCRAP)
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet, if needed)
conservation objectives? Has a sustainable plan of con-
Mr. Mrs. Ms. Miss Dr.
certed action for meeting these needs been established?
Name:
3. How is the partnership distinctive or innovative?
What obstacles, environmental or otherwise, does it
overcome?
Title:
4. What measurable environmental or conservation
Organization:
benefits has the partnership produced?
et:
5. What aspects of the partnership can be modeled by
City:
State:
Zip:
others and transferred to other settings?
B. ENVIRONMENTAL QUALITY MANAGEMENT:
Telephone:
Fax:
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
Mr.
Mrs.
Ms.
Miss
Dr.
reflects broad-based organizational approaches. Special
programs or projects may be more appropriate for entry
Name:
James H. Bray
in one of the other three award categories.)
Title:
Public Relations Representative
1. What are the organization's environmental policies
and objectives?
Unocal Corporation
Organization:
2. How has the organization's top management
Street:
1201 W. 5th Street
demonstrated commitment to these policies and objec-
tives? Do the policies demonstrate commitment
City: Los Angeles State:
CA
Zip:
90017
beyond legal compliance?
Telephone:
213/977-5390
Fax: 213/977-7813
3. What are the organization's environmental stan-
dards for its product(s) and operations? (Explain how
NOTE: The Selection Committee will rely heavily on Questions 5-6 in
they go beyond legal constraints and how they relate to man-
determining how well the application meets the award criteria.
agement control mechanisms.)
lease attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
publication, which provides a complete overview of the application.
the: a) Day-to-day management of the organization: b) Orga-
The one-page response should be clear, concise, and should emphasize
nization's decision-making about research and development,
quantifiable results or benefits of the program.
long-range planning, capitai, and operating budgets?
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
and the general public?
7. How long has the technology, program, project or service been
operational?
Four Months
6. What are the organization's control mechanisms that give
decision makers objective data to measure continuous perfor-
mance improvement toward its short- and long-term environ-
8. Which of the following most accurately describes the appli-
mental objectives?
cant(s)? (Check more than one, if applicable.)
(01) X National Business or Industry
7. What quantifiable, sustained environmental quality results
(02) Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03) National Nonprofit Organization or Foundation
tion's environmental approach?
(04) Regional or Local Nonprofit Organization
(05) Local or State Government/Government Agency
C. INNOVATION-awarded to individuals, organizations and
(06) Educational Organization
groups who have demonstrated exceptional creativity or pio-
(07) Voluntary Civic Organization
neered new approaches in the development and/or execution of
(08) Trade or Professional Society
technologies, programs, projects, or services that are environ-
(09)
Youth Organization
mentally sound and economically sensible?
(10) Labor Organization
(11) Individual
1. What is the purpose of the technology, program, project or
(12) Other (Please describe):
service?
9. If business or industry, which of the following best describes
2. How is the technology, program, project, or service distinc-
the type of business or industry?
tive or innovative? What obstacles, environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
(02) Aerospace
(03) Communications
3. How is the technology, program, project, or service superior
(04) Construction
to other approaches? Does it offer a viable alternative to a
(05)
Electronies/Computers
problem for which no solutions previously existed?
(06) X Energy
(07) Engineering
4. Can the technology, program, project or service be replicated
(08) Environmental Services
in an economically feasible manner?
(09) Financial Services/Insurance/Real Estate
(10) Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11) Manufacturing-Other
efits or results of the technology, program, project, or service?
(12)
Mining
(13) Recreation
D. EDUCATION AND COMMUNICATION-awarded to indi-
(14) Trade-Wholesale
viduals, organizations, or groups which have developed educa-
(15) Transportation.
tional or informational programs that inspire respect for the
(16) Utilities-Electric, Gas or
environment and raise the public's environmental literacy.
(17) Other (Please describe):
1. What is the program? What are its environmental or conser-
10. Which of the following most accurately describes the environ-
vation objectives?
mental program under consideration for an award? (Check more
than one, if applicable.)
2. Who is the program's audience? How large is the audience?
(01)
agriculture
How is the program's effect on the audience determined?
X
(02)
air quality
(03)
conservation
3. What is original or distinctive about the program?
(04) education-general public
(05) education-academic
4. What are the measurable results or benefits produced by the
(06)
energy
program? How does the program promote the development
(07) environmental quality management
of an environmental ethic and make a positive contribution to
(08) forestry
nvironmental awareness?
(09) hazardous waste remediation
(10) international
5. How can the program be used or modeled by others?
(11) natural resources
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
S
be addressed: "Attention: Award References." References
Completed applications must be postmarked
S
I have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
Conservation Challenge Awards
beneficiaries of your program.
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
Washington, DC 20503
below.
All information submitted with the application should be
Name: James B. MacRae, Jr.
considered public information and becomes property of
the President's Challenge Awards program.
TitleAct. Adminstrator & Deputy Adm.
Office of Inf. & Reg. Affairs
Award recipients will be notified in Fall 1992. Recipients
Street: 17th & Pennsylvania Ave. H.W.
must be willing to assist the President's Challenge Awards
program in making nonproprietary information about
City: Washington
State: D.C. Zip. 20503
their environmental programs available to others who
wish to replicate their success.
Telephone: 202/395-4852 Fax: 202/395-4639
Application Format
Name: Richard D. Morgenstern
Please submit one original and four photocopies of your
application. You may include up to 10 pages of supporting
Title: Acting Ast. Administrator
materials. (NOTE: Photocopying both sides of a sheet of
paper will be considered two-pages.) Any oversized items
SI
401 11 Street S.W.
must be reduced to fit a standard 8.5" X 11" page format.
City: Washington
State: D.C. Zip: 20460
Supporting materials may include items such as brochures,
photographs, press clippings, and graphs depicting the
Telephone: 202/260-4332 Fax: 202/260-0512
program's results. The materials may not be used as a
substitute for written responses to Questions 5 and 6.
Name: Charles J. DiBona
The order of pages in the submitted application should be
as follows:
Title: President, American Pet. Inst.
1. 4-page application (Questions 1-20)
2. 500-word overview summary (Question 5)
Street: 1220 L Street N.W.
3. 2-page responses to criteria questions (Question 6)
4. 10 pages of supporting materials
City: Washington
State: D.C Zip: 20005
5 3 letters, of recommendation (Question 17)
Telephone: 202/632-3100 Fax: 202/682-3000
NOTE: The entire package should be stapled in the upper,
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
18. Please sign below to indicate that all applicants agree a) to
by the technical evaluators and selection committee. Do
abide by the rules and requirements of the awards competition,
not put the application or backup materials into a binder,
and b) that all information submitted is true and accurate to the
"notebook or plastic cover.
best of their knowledge.
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Signature: James H. Bray Shocal Date: 5/21/92
Paperwork Reduction Act, CEQ estimates that completion of this
application will take 10 hours. Send comments regarding the col-
lection of this information, including suggestions for reducing the
Ti
P.R. Rep
Organization:
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
ject, Office of Management and Budget, Office of Information and
Telephone:
213/977-5390
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
proced on recucied paper containing more than 50% post-consumer waste
(12)
pollution control
14. Please indicate which of the following are the primary audi-
(13)
recreation
ences, beneficiaries, or users of the program or service, and esti-
(14)
recycling
mate how many persons are served: (Select up to 3 categories.)
(15)
solid waste
(16)
source reduction/pollution prevention
Type
How Many People
(17)
water quality
(18)
wetlands
(01) Business or Industry
(19)
wildlife and fish resources
(02) Trade or Professional Society
(20)
Other (Please describe):
(03) Government
(04) Educational Organizations
11. If applicable, list the sources of the program's support and the
(05) Youth
percentage of support provided, including grants and in-kind
(06) Community or Public Interest Groups
contributions of goods and services. (Use separate sheet if needed).
(07) Local Community or Local Public
(08) General Public-
Source Unocal
86
%
(09) Employees
(10) Customers or Clients
Ford Motor Co.
12
Source
%
(11) Other (Please describe): Citizens of L.A.
8,376
Source
So. Coast Air Quality Dis. 1
Local Lincoln/Ford Dealers I
15. Has the program been honored with any other environmental YES
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
and services:
Citation from the L.A. County Board
of Supervisors; the Honor Roll Award
$6 million
$
from the Izaak Walton League; the
Outstanding Program Award for the
13. If the project is ongoing, what is the annual cost?
Society of Consumer Affairs Profes-
sionals in business.
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
Unocal's SCRAP Project was an unprecendented effort to improve air quality
in the Los Angeles Basin by scrapping heavily polluting, pre-1971 cars. In
four months, 8,376 old cars were purchased and crushed for recycling. SCRAP
reduced air pollutants by nearly 13 million pounds per year for approximately
50 cents per pound.
Unocal's South Coast Recycled Auto Project (SCRAPtᵐ)
SCRAP showed that a market-based attack on major pollution sources
could be cost-effective in improving air quality. The Los Angeles
Basin has the dirtiest air in the U.S. despite decades of work by
federal, state and local entities. Progress has been made. There
have been no Stage III smog alerts in the Basin for 20 years, nor
any Stage II alerts for the past six. But much remains to be
done.
Mobile sources account for over 60 percent of all ozone-precursor
emissions in the Basin, with a disproportionate share coming from
old cars. oil refineries and power plants add 5 percent; the rest
is from small businesses and private homes, some of which are not
yet regulated sources. Regulators have concentrated on stationary
sources despite studies calling for old-car buybacks; the question
has always been, "who would pay for the cars, and why?"
SCRAP answered the question. Unocal budgeted over $5 million to
buy, test and scrap 7,000 pre-1971 autos (which have little or no
emission controls). The company paid $700 per car, and turned
them over to a scrap yard to be crushed, shredded and recycled.
The goal was to gather data to show regulators that a policy shift
to market-based regulation and emissions credit "trading" could be
faster and more cost-effective than command-and-control measures.
Agencies, companies and individuals contributed another $1 million
to SCRAP, and 1,400 more vehicles were bought and destroyed.
SCRAP's economic incentives elicited the voluntary participation
of old-car owners, and government agencies provided great support.
The South Coast Air Quality Management District donated $100,000,
the California Air Resources Board (CARB) tested vehicles to
quantify emissions reductions, the Department of Motor Vehicles
did on-site records clearance, and the Bureau of Automotive Repair
researched mileage and smog-check histories of the SCRAP cars.
Unocal tested the tailpipe emissions of every SCRAP car, and (with
CARB) ran Federal Test Procedures on 74 of them. On average, the
cars emitted 99 times more hydrocarbons per mile than a new 1990
auto, 50 times more carbon monoxide, and "only" 11 times more
nitrogen oxides. Thus SCRAP eliminated twice the expected volume
of air pollutants -- nearly 13 million pounds -- for about $6
million (a fraction of the cost of an equivalent cleanup from
stationary sources).
In the wake of SCRAP, the 1990 federal Clean Air Act Amendments
and the California Clean Air Act now provide for such programs.
The U.S. EPA and CARB have issued implementation guidelines. The
Bush Administration advocates "Cash for Clunkers,' and regulators
and industry groups from around the country have been calling
Unocal for information.
SCRAP-type programs can be replicated around the country depending
on cost-effectiveness and the willingness of regulators to allow
emissions credits for stationary sources based on mobile source
emissions cleanup. At least two smaller programs are in progress
(in Delaware, and in Kern County, California). The precedent has
been set and the program will be repeated in more and more places.
PRESIDENT'S 1992 ENVIRONMENT AND
CONSERVATION CHALLENGE AWARDS
INNOVATION CATEGORY
QUESTION # 1: What is the purpose of the project?
Unocal's South Coast Recycled Auto Project (SCRAP) had two
related purposes:
O
Demonstrate an innovative, immediate and cost-effective
way to improve air quality in the Los Angeles Basin; and
o
Use SCRAP's success to bring change to federal, state
and local environmental policy, law and regulation to adopt
market-based emissions trading cleanup programs.
QUESTION # 2: How is the project distinctive or innovative?
What obstacles, environmental or other, does it overcome?
SCRAP was innovative and distinctive by definition: it was the
first auto buyback program, and was privately funded, voluntary
and free-market based. It overcame regulatory obstacles,
inspiring policy changes that will help clean the nation's air
more quickly and efficiently than traditional command-and-control
rules. SCRAP showed a way to focus on mobile sources, which emit
over 60 percent of the ozone-precursors (hydrocarbons and
nitrogen oxides) in the Los Angeles Basin. (Oil refineries and
electric power plants add about 5 percent; sources such as dry
cleaners, bakeries and private homes make up the difference.)
Technology has slashed the tailpipe emissions of newer-model
vehicles, but about 400,000 pre-1971 cars with little or no
pollution controls still operate on Southern California roads.
That was the pollution source targeted by SCRAP.
SCRAP's success, measured in pounds of pollutants removed per
dollar, led immediately to the removal of legislative and
regulatory obstacles to the implementation of programs allowing
market-based emissions credit trading between mobile and
stationary sources. With those policy obstacles removed, SCRAP-
type programs are under way in Delaware and in Kern County,
California. More will follow.
QUESTION # 3: How is SCRAP superior to other approaches? Does
it offer a viable alternative to a problem for which no solution
previously existed?
SCRAP is superior because it was a privately funded, market-
based, voluntary demonstration program that eliminated air
pollution«cost-effectively Unocal knew that pre-1971 cars
contributed a disproportionate share of air pollution to the L.A.
Basin. During SCRAP, Unocal and the California Air Resources
Board measured the exhaust emissions using the full Federal Test
Procedure on a representative sample of vehicles. Working
together, CARB and Unocal have probably amassed the world's best
data base on the emission characteristics of old cars. The
results showed that the SCRAP cars, on average, emitted nearly
100 times more hydrocarbons, 50 times more carbon monoxide, and
11 times more NOx as a new vehicle. These emissions were two to
three times higher than anyone had projected.
The old car buyback program to reduce air pollution set
precedents that have since been accepted as the basis for changes
in federal, state and local laws and regulations. Since SCRAP
has been endorsed and adopted by federal, state and local
authorities, it is clear that old car buy-back programs offer a
viable and unique alternative to the usual environmental
"command-and-control" approach. SCRAP programs not only work,
they succeed by using market incentives and volunteerism.
QUESTION # 4:. Can the project be replicated in an economically
feasible manner?
Absolutely. The Bush Administration's "Cash for Clunkers"
initiative is based on SCRAP, as are other program proposals by
state legislatures and regulatory agencies from coast to coast.
Kern County, California has just begun a small-scale auto buy-
back program, and a similar one is about to be launched in
Delaware. The numbers tell the story. Unocal spent $6 million to
remove approximately 13 million pounds of pollution in a little
over 4 months. To reduce emissions by the same amount at the
company's Los Angeles refinery would cost 10 times as much and
take about 10 times as long.
QUESTION # 5: What are the measurable, net long-term
environmental benefits or results of the project?
SCRAP permanently removed 12.8 million pounds per year of
hydrocarbons, carbon monoxide, and nitrogen oxides from Los
Angeles' air. The program also has led to legislative and
regulatory policy changes that will allow - and encourage -
implementation of similar old-car buy-back programs.
SCRAP: TEST RESULTS IN DETAIL
Unocal's SCRAP program removed 8,376 pre-1971 vehicles from
Los Angeles area roads between June 1 and September 29, 1991. As a
result, 12.8 million pounds of potential air pollution (hydrocarbons,
carbon monoxide, and nitrogen oxides) were removed from L.A.'s air
Figure 4
VEHICLES
each year.
SCRAPPED
Most of the vehicles scrapped were large American cars: 60
percent had eight-cylinder engines and 24 percent had six-cylinder-
engines. The balance were smaller foreign cars (Figure 4). Eleven
percent of the vehicles were trucks and vans.
The Federal Test Procedure. Unocal, working closely with the
60% EIGHT-
California Air Resources Board, selected 74 of the SCRAP cars for in-
CYLINDER
ENGINES
24% SIX-
tensive emissions testing. Forty-three vehicles were tested at CARB
CYLINDER
ENGINES
facilities, and 31 were tested at an independent laboratory. Each car
16% FOUR-
CYLINDER
ENGINES
was put on a chassis dynamometer and run through the standard
Federal Test Procedure (FTP).
The FTP is the same test procedure used with new cars to de-
monstrate that they meet mandated emissions levels. The procedure
involves a series of driving cycles performed on a chassis dynamometer,
which allows a vehicle to be tested at speed and under load conditions.
The first and third cycles are identical, except that the first cycle
begins with a cold start. Simulated speeds range up to 60 miles per
hour. The second cvcle is a low-speed test involving simulated "stop
and go" city driving.
In relatively new cars, most of the emissions are collected in the
cold start phase before the catalyst warms up to operating temperature.
The SCRAP vehicles, however, produced substantial emissions under
virtually all driving conditions.
The FTP test results for all 74 cars are summarized in Figure 5 on
page 10. These findings were then compared with projected emissions
Opposite: The crusher goes to
based on the Motor Vehicle Emissions Factor (EMFAC 7D) modeling
work on an old car.
9
testing were somewhat cleaner than the average SCRAP vehicle at idle,
as shown in Figure 10 on page 11. In addition, 65 percent of the cars
examined for FTP testing were rejected because of leaky exhaust sys-
tems, excessive smoke, or other problems.
Figure 11
HOUSEHOLD
THE FOLLOW-UP SURVEY
INCOME
DISTRIBUTION
To discover more about the impact of SCRAP, Unocal asked
Fairbank, Bregman & Maullin, Inc. (FB&M) - an independent public
opinion research company - - to contact a sample group of SCRAP par-
ticipants after the program was over. In January 1991, FB&M conducted
telephone interviews with more than 800 individuals.
34% REFUSED
The demographics of the SCRAP participants generally reflected
TO ANSWER
the population of the South Coast Air Basin. However, SCRAP partici-
25% $20,000 OR LESS
22% $20,000 to $40,000
pants were on average somewhat older, much more likely to be male,
19% over $40,000
and reported 15 percent less household income (Figure 11). Of SCRAP
participants interviewed, nearly half were employed full time, 24 per-
12
cent were retired, 10 percent were employed part time, 8 percent were
TRANSPORTATION
unemployed, and the rest were homemakers or students, or they
ARRANGEMENTS
AFTER SCRAP
refused to answer the question. Sixty-two percent identified themselves
as white, 25 percent as Hispanic or Latino, and 8 percent as black.
Eighty-eight percent of respondents indicated that they were
using their old cars before putting them into the SCRAP project. Half
the respondents were driving their cars every day, and 29 percent
were driving their cars at least a few times per week. Sixty-five percent
46% BOUGHT
ANOTHER VEHICLE
used their cars primarily to commute to work, and the rest either to
42% DRIVING
ANOTHER VEHICLE
run errands or go to school.
4% GETTING RIDES
4% USING PUBLIC
Forty-six percent of the principal drivers of the cars sold to SCRAP
TRANSPORTATION
4% DON'T DRIVE
bought another vehicle, 42 percent were using another car, 4 percent
OR DON'T KNOW
were getting rides, and 4 percent were using public transportation
(Figure 12). Of those driving replacement vehicles, more than 80 per-
cent were behind the wheel of a newer (1975 or later), less polluting
car. The net result: Cleaner air for Los Angeles.
12
Figure 5
FTP CVS-75 TEST RESULTS - 74 CARS
"CITY"
GRAMS / MILE
MILES PER
HC
CO
NOX
PM 10*
GALLON
'67 MERCURY COUGAR
17.5
16.6
3.28
13.4
'70 CHRYSLER IMPERIAL
6.7
129.4
1.77
8.9
'68 BUICK SKYLARK
14.6
87.2
1.13
12.8
'69 MERCURY COUGAR
15.0
250.2
0.57
10.1
'66 FORD GALAXY
6.7
123.7
2.04
12.2
'70 CHEVROLET NOVA
2.0
22.2
2.76
15.2
'69 CHEVROLET MALIBU
8.6
118.0
2.35
8.5
'67 CHEVROLET CHEVELLE
4.3
52.4
3.91
0.26
11.7
'67 AMC RAMBLER
9.6
151.0
1.26
0.20
14.1
'64 PLYMOUTH FURY
51.3
90.6
3.59
16.76
10.4
'70 FORD WAGON
4.9
63.7
4.26
0.29
10.0
'67 PONTIAC TEMPEST
31.4
62.4
5.51
0.44
12.7
'65 DODGE POLARA
27.5
68.5
4.05
0.20
10.5
'66 FORD RANCHERO
8.3
67.3
1.47
0.69
14.0
'68 DODGE DART
3.2
66.7
4.19
16.6
'67 CHRYSLER NEWPORT
18.1
163.4
2.63
9.8
'65 PONTIAC TEMPEST
7.5
111.7
2.97
13.2
'69 BUICK ELECTRA
2.8
46.1
3.81
10.9
'70 FORD MAVERICK
5.3
125.4
0.99
15.4
'68 TOYOTA CORONA
3.8
78.4
3.56
18.2
'70 PONTIAC LEMANS
87.4
126.8
4.35
7.2
'70 FORD CORTINA
10.8
163.7
0.45
14.7
'68 FORD FALCON
4.6
50.6
5.72
0.22
14.0
'70 BUICK ELECTRA
6.4
104.1
2.82
0.12
9.7
'68 MERCURY MONTEREY
5.1
54.3
2.98
0.18
9.6
'65 CHRYSLER NEW YORKER
8.1
132.8
0.89
0.20
10.6
'64 BUICK SKYLARK
31.2
56.9
3.03
0.61
13.1
'66 CADILLAC DEVILLE
2.2
26.0
3.41
3.45
9.2
'70 FORD MAVERICK
2.1
12.0
3.27
0.14
15.2
70 CADILLAC DEVILLE
39.4
135.3
0.93
0.10
8.4
'69 BUICK WILDCAT
3.9
52.9
4.01
10.0
'69 DODGE CORONET
5.5
70.3
3.34
14.2
'70 PLYMOUTH FURY
10.6
149.7
2.29
9.8
'64 PLYMOUTH VALIANT
66.9
76.3
3.59
12.9
'69 VOLKSWAGEN BEETLE
3.8
41.6
1.04
21.0
'67 VOLKSWAGEN BEETLE
7.1
71.7
1.16
22.2
'70 BUICK LESABRE
13.3
126.4
1.60
0.81
10.8
'66 BUICK SKYLARK
39.8
128.5
1.36
0.50
9.4
'71 FORD LTD WAGON
6.0
48.0
6.62
0.37
10.5
65 OLDSMOBILE F-85
8.6
117.5
1.92
0.43
10.5
'69 CADILLAC DEVILLE
3.7
34.6
3.19
0.97
8.3
'70 VOLVO
51.5
101.5
1.45
0.65
10.8
'70 FORD LTD
28.4
22.0
3.96
7.74
9.0
'69 DODGE DART
3.7
43.9
7.34
0.45
16.1
'67 FORD MUSTANG
5.1
57.4
1.87
18.3
'68 MERCURY MONTEGO
4.4
79.2
1.72
12.5
'70 CHEVROLET NOVA
4.3
58.4
2.15
16.0
'68 FORD FALCON
11.1
77.0
2.72
14.9
'68 BUICK SPECIAL
65.5
88.4
4.87
10.4
'70 CHRYSLER IMPERIAL
6.0
144.1
1.58
9.9
'67 TOYOTA CORONA
3.8
24.5
2.56
20.8
'70 FORD MAVERICK
4.8
112.6
1.28
0.59
16.2
'70 DODGE DART
51.6
169.2
0.86
0.95
11.4
'70 TOYOTA CORONA
16.8
76.6
2.39
0.28
16.4
'69 CHEVROLET IMPALA
49.7
67.4
2.87
1.01
10.9
'65 CHEVROLET VAN
17.1
79.3
5.49
4.37
11.8
'67 BUICK SPECIAL
20.7
210.5
0.29
2.86
9.1
'63 DODGE DART
5.8
77.2
5.72
0.57
13.1
'69 CHEVROLET IMPALA
14.9
82.9
2.51
0.47
9.6
'68 AMC RAMBLER
3.8
45.6
3.16
17.4
'66 FORD FAIRLANE
80.7
123.5
1.32
9.2
'70 TOYOTA CORONA
3.6
44.0
4.25
22.0
'70 FORD MUSTANG
9.5
80.4
2.34
16.6
'68 CHEVROLET IMPALA
37.3
110.6
5.81
10.0
'70 LINCOLN CONTINENTAL
5.1
15.4
6.64
11.9
'67 DODGE DART
8.6
160.7
0.85
14.3
'62 PONTIAC TEMPEST
5.0
62.6
3.88
16.9
'70 FORD LTD
13.7
72.7
7.06
10.8
'70 FORD MAVERICK
3.1
22.2
3.39
13.3
'70 CHEVROLET IMPALA
32.2
71.9
3.72
11.6
'70 BUICK SKYLARK
2.4
20.8
2.52
11.5
'68 VOLVO WAGON
4.4
32.8
3.07
18.3
'70 TOYOTA COROLLA
11.4
87.1
0.82
22.1
'65 FORD
3.5
41.3
4.73
14.8
AVERAGE
16.3
84.3
2.96
1.51
12.1
*Only 31 vehicles were tested for particulate emissions
10
NR
DC
20
Natural Resources
YEARS
COPY
Defense Council
c17 South Olive Street
Los Angeles, CA 90014
213 S92-1500
F.12 213 629-5389
July 15, 1991
President's Environment and
Conservation Challenge Awards Program
The White House
Council on Environmental Quality
722 Jackson Place, N.W.
Washington, D.C. 20503
Dear Selection Committee:
I am pleased to recommend Unocal's innovative SCRAP program for
consideration for the President's Environmental and Conservation
Challenge Awards.
The technical success of SCRAP has been well documented. The
California Air Resources Board has already published proposed
principles for implementing old vehicle buyback programs based on
the SCRAP experience, and the South Coast Air Quality District is
moving ahead with rules that will encourage future programs.
Unocal stepped forward and took a significant risk when it
devised and funded the South Coast Recycled Auto Program.
Unocal met with me before SCRAP was announced and it was
immediately clear that Unocal's primary goal was to demonstrate
that scrapping old cars was an efficient and cost-effective
approach to reducing emission inventories. That proactive
attitude toward meeting environmental applauded
and encouraged.
and
Director, L.A. Office
MDN/emm
bcc: Jack L. Rafuse, Manager, Governmental Relations
Unocal Corporation
Envoiced Pace
is West 20th Street
1350 New York Acc. N.W.
30 New Monteomery
New York Nine York 10011
2/2 A terchant St., Suite 203
Nashmeton DC 20005
San Francisco: 94105
Honoudic Harvar: 90873
19 91 04:02PM SCAQMD
South Coast
AIR QUALITY MANAGEMENT DISTRICT
9150 FLAIR DRIVE, EL MONTE, CA 91731
(818) 572-6200
July 19, 1991
President's Environment & Conservation
Challenge Awards Program
Council on Environmental Quality
722 Jackson Place, NW
Washington, DC 20503
The Los Angeles region, because of its severe smog problem, leads the way in
innovative air pollution controls. Several industries have responded to this
challenge by providing leadership in helping us clean up the air--and one of those
outstanding companies is Unocal.
I am pleased to recommend Unocal for a President's Environment and
Conservation Challenge Award for its completely voluntary program that took some
7,000 old, high-polluting cars off the road in Southern California. Last year when
Unocal announced its program to purchase and SCRAP the old cars, I watched with
great interest. It was an idea that had been discussed, but greeted with some
skepticism. However, Unocal thought they could make the idea work and they did.
Their SCRAP program showed that permanently retiring old cars is a cost-effective
and efficient approach to achieving immediate emissions reductions. The vehicles
scrapped had very high emissions per mile and were being driven nearly as much as
the average old car. A follow up survey of 800 who sold their cars to Unocal in the
SCRAP program showed that the vehicles were replaced with substantially newer
models that pollute less and are more fuel efficient.
Certainly, the community has reaped substantial benefits from Unocal's SCRAP
program. While there was a risk that the program would backfire (e.g., that the high
polluting cars that were scrapped would be replaced with high-polluting cars
brought in from outside the area), Unocal was willing to take that risk in the name
of innovation.
We were so impressed with their success that we included a measure in the 1991
update of our clean air plan that would expand the SCRAP program, possibly by
setting up a foundation to purchase and retire old, highly-polluting cars. The
measure is the direct result of Unocal's willingness to work with environmental
regulatory agencies in a positive manner. We hope other firms will follow their
lead.
Sincerely,
James M. Lents, Ph.D.
Executive Officer
JULIET VOSKANIAN
JUL 19 1991
0722-91 MON 15:00
P.02
State of California
JANANNE SHARPLESS
SAGRAMENTO
PETE WILSON
Chairwoman
Governor
Air Resources Board
July 22, 1991
President's Environment and
Conservation Challenge Awards Program
The White House
Council on Environmental Quality
722 Jackson Place, N.W.
Washington, DC 20503
Dear Council Members:
I am pleased to recommend Unocal for the President's Environment and
Conservation Challenge Awards for its South Coast Recycled Auto Program
(SCRAP).
The idea of an old car buy-back program has been discussed for years,
and Unocal is the first to develop the idea and make it work. What we have
learned from this program has been useful in establishing criteria for an
effective program.
After the SCRAP program, this Board issued a white paper, "Proposed
Principles for Old Vehicle Buy-Back Programs," to California's local air
pollution control officers. In addition, possible future roles for old car
buy-back programs are under study. This work has been greatly supported by
Unocal's open communication and by its efforts to obtain as much sound
technical data as feasible from the program.
I applaud Unocal's work, and recommend Unocal for consideration for the
President's Environment and Conservation Challenge Awards.
Sincerely,
Jananne Sharpless
Chairwoman
JULY2 JUL 1991
American Petroleum Institute
1220 L Street, Northwest
Washington, D.C. 20005
202-682-8100
Charles J. DiBona
President
May 19, 1992
President's Environment & Conservation
Challenge Awards Program
Council on Environmental Quality,
722 Jackson Place, NW
Washington, D.C. 20503
Dear Selection Committee:
It is my pleasure to endorse the nomination of Unocal for the
President's Environment and Conservation Challenge Awards, in
recognition of its South Coast Recycled Auto Program (SCRAP)
Unocal's initiative in implementing SCRAP provided a model for
others; it set precedent and provided data that have fostered
legislative and regulatory policy shifts on federal, state and
local levels. SCRAP was a voluntary, market-based program that
eliminated millions of pounds of pollutants from the air in the
Los Angeles Basin. Its cost-effectiveness guarantees that this
approach to environmental cleanup can work when regulatory policy
allows emissions credit trading between mobile and stationary
sources. Because of SCRAP, the Clean Air Act Amendments of 1990,
a number of state laws, and growing numbers of federal and state
environmental regulations have been issued that contain such
provisions, and more jurisdictions are following suit.
The Administration's "Cash for Clunkers" program, announced in
March, is based upon Unocal's SCRAP initiative, and I understand
that old-car buyback programs are in place in California and in
Delaware. Those programs were inspired by SCRAP, and fostered by
Unocal's willingness to provide data, advice and guidance to
anyone interested in setting up a similar program on their own.
SCRAP or Cash for. Clunkers programs work; they will be used by
more and more companies and government agencies to clean the air
cost-effectively. Unocal deserves the honor and recognition of a
President's Environment and Conservation Challenge Award.
Sincerely,
Charleforna
05/18/92
11:19
202 252 0275
OPPE
1
002
UNITED PROTECTION STATES. AGENCY
UNITED STATES ENVIRONMENTAL PROTECTION AGENCY
WASHINGTON, D.C. 20460
MAY 1 5 1992
OFFICE OF
POLICY, PLANNING AND EVALUATION
President's Environment & Conservation
Challenge Awards Program
Council on Environmental Quality
722 Jackson Place NW
Washington, DC 20503
Dear Selection Committee Members:
I wholeheartedly endorse the nomination of Unocal for the President's
Environment and Conservation Challenge Awards for its South Coast Recycled
Auto Program (SCRAP).
SCRAP changed the environmental landscape in two ways.
Locally, of course, the program eliminated millions of pounds of emissions in the
South Coast Air Basin, a benefit recognized by the South Coast Air Quality
Management District.
Perhaps more important to the national concerns of the selection committee,
SCRAP provided a model for market-based, voluntary environmental programs
that will be repeated around the country. It fulfilled the rarely-attained goals of
demonstration projects, setting precedent and providing data that has influenced
local, state, and federal legislative and regulatory policy. SCRAP emissions
reductions were so cost-effective that they virtually guaranteed wide interest and
replication once regulatory policy allows for mobile-stationary emissions trading.
We at EPA have had numerous requests from companies and state and local
regulatory bodies seeking information on how to set up similar programs. We have
had a great deal of help from Unocal answering these inquiries, and I know Unocal
has willingly shared data, advice, and guidance to anyone interested in setting up a
program of their own.
Finally, in part because of the example and data provided by SCRAP, EPA will be
able to issue solid guidance on how jurisdictions and in some cases companies can
meet their air quality responsibilities more cost-effectively. I helped announce the
release of EPA's Information Document on Accelerated Retirement in March, and
expect to announce the release of legal guidance on the subject this summer. Both
documents owe much to Unocal.
Printed OR Recycled Paper
R=95%
202 252 0275
05-18-92 09:18AM P002 #35
05/18/92 11:20
202 252 0275
OPPE
1
003
SCRAP and programs modelled after it will work to clean the air cost-effectively.
Unocal deserves the honor and recognition of a President's Environment and
Conservation Challenge Award.
Sincerely,
Nikan D Morgeoster
Richard D. Morgenstern
Acting Assistant Administrator
R=95%
202 252 0275
05-18-92 09:18AM P003 #35
.
EXECUTIVE OFFICE OF THE PRESIDENT
OFFICE OF MANAGEMENT AND BUDGET
WASHINGTON, D.C. 20503
MAY 1 4 1992
President's Environment & Conservation
Challenge Awards Program
Council in Environmental Quality
722 Jackson Place, N.W.
Washington, D.C. 20503
Dear Sirs:
Californians often claim that they set the pace and the example
for the United States in innovative environmental policy and
practice. This letter is to recommend that the Council recognize
an excellent case in point. I hereby endorse the nomination of
Unocal for the President's Environment & Conservation Award, for
its innovative South Coast Recycled Auto Program (SCRAP).
The technical success and cost-effectiveness of SCRAP have been
well documented and widely publicized. Less well recognized but
equally important, the program led directly to policy changes
that are now reflected in environmental law and regulation.
Unocal kicked off the SCRAP program in 1990 to bring about such
change, and provision in the Federal Clean Air Act Amendments,
the Administration's "Cash for Clunkers" program, and a set of
new EPA guidelines all were driven by SCRAP. California law and
regulation has been similarly changed to allow emissions credits
from mobile sources to be applied to stationary sources, and
others states are following suit.
Unocal invested more than $5 million to demonstrate that market-
based, innovative programs can help solve environmental problems.
It has provided data and advice to government agencies, academics
and other companies that have expressed an interest in SCRAP
programs of their own. The company and program that fostered
such change certainly deserves a President's Challenge Award.
Yours very truly,
James B. Mac Roe.J.
James B. MacRae, Jr.
Acting Administrator
and Deputy Administrator
Office of Information
and Regulatory Affairs
Unocal Corporation
1201 West 5th Street, P.O. Box 7600
LOS Angeles. California 90051
Telephone (213) 977-7734
UNOCAL
56
Karen A. Sikkema
Vice President
May 22, 1992
Corporate Communications
President's Environment and
Conservation Challenge
Awards Program
Council on Environmental
Quality
The White House
722 Jackson Place, NW
Washington, D.C. 20503
Dear Sirs:
On behalf of Unocal Corporation, I am pleased to nominate
Unocal's South Coast Recycled Auto Project (SCRAP) for the
President's Challenge Awards Program.
While SCRAP was nominated but not chosen in 1991, its
subsequent adoption by the Bush Administration demonstrates
that it deserves further consideration for this award.
SCRAP was a successful pioneering effort that demonstrated
an innovative, cost-effective approach to reduce air
pollution. The basis for the Administration's "Cash for
Clunkers,' initiative, it has been adopted into EPA
regulation as well as regulation in several states. The
highlights of the project are described in the enclosed
application. The subsequent record should speak for itself.
Attached with the application/nomination are letters of
endorsement from OMB and EPA officials, and one from API.
We have also attached, as part of the supporting materials,
copies of last year's endorsement letters from officials of
the SCAQMD, CARB and the NRDC.
Should you have any questions about SCRAP, or the
application, please call.
Sincerely,
Kill
Application Summary
ID Number: I.004
Project:
Georgia No-Tillage Assistance Program
Contact:
Mr. Paul Burks
Office of Energy Resources
254 Washington St. SW, #401
Telephone:
Atlanta, GA 30334-8502
(404) 656-5176
Summary:
The No-Tillage Assistance Program provides the small farmer
access to costly conservation tillage equipment at a minimal
per acre fee. No-Tillage methods prevent water pollution,
soil erosion and save non-renewable fossil fuels. To date,
over 60,000 acres on 2,200 farms have been tilled, saving more
than 200,000 tons of soil and over 225,000 gallons of fuel
over conventional tilling methods.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
Comments:
Soil conservation is a critical issue and this innovation
helps a lot. The innovation is more in encouraging the
application of no-tillage and not in its innovation.
Good project which is reasonably innovative. Readily
transferable.
I.OOY
The Georgia No-Tillage Assistance Program
Conventional tilling and preparation of farmland is a very
time consuming, fuel intensive, and costly operation. With the
proper equipment, it is possible to reduce fuel usage by 80 to 90
percent, from five gallons per acre to less than one-half gallon
per acre. Special no-till drills are used to place new seed in the
ground without destroying existing vegetation. This allows the
land to be planted in one trip over the field rather than the four
or five trips required by conventional planting methods. However,
the current economic situation in the agricultural community has
made it virtually impossible for the average family farm operator
to purchase this expensive fuel saving no-till equipment. The
average small farm in Georgia is 25 - 30 acres, with a less than
adequate net income from the farming operation. With the
No-Tillage Assistance Program, the small farmer is offered the
opportunity to take advantage of fuel savings, improved soil
quality, and the skills of a trained operator for a per acre fee
that is one-third of the market price.
Extremely low amounts of rainfall during 1986 and 1987
resulted in a severe drought in North Georgia. Over 10,000 acres
of grassland were killed from the drought. The need to reestablish
the pastureland without damage to water resources and the
environment was critical. Because of the steep terrain and
geological characteristics of the area, any land disturbances would
have created serious soil erosion and water pollution problems.
Sedimentation resulting from soil erosion is the highest volume
non-point water pollutant. The use of no-till to
replenish the grasslands was the only acceptable solution.
However, the cost of no-till drills and equipment represented an
unrealistic capital investment for the area's small farmers.
The No-Tillage Assistance Program, funded by the Governor's
Office of Energy Resources, is administered through the Georgia
Soil and Water Conservation Commission. The state's Resource
Conservation and Development Councils, local volunteer conservation
and education organizations, purchase the equipment and work with
the local Soil and Water Conservation Districts to select and train
operators, take applications from the farmers and promote the
program. The U.S. Soil Conservation Service provides technical
assistance to the farmer in planning efficient use of no-till
measures. The individual farmer is charged a fee of $12 - 15 per
acre. This covers the cost of the fuel and the operator's salary.
The Soil and Water Conservation Districts absorb the cost of
printing brochures and accepting applications.
The No-Tillage Assistance Program, by applying modern
conservation practices, has assisted over 2,200 Georgia farmers in
planting more than 60,000 acres. Over 225,000 gallons of fuel and
more than 200,000 tons of soil have been saved over conventional
tilling methods. The small landowner has been able to save fuel,
prevent soil erosion, reduce the use of commercial fertilizers, and
benefit economically. Although it is impossible to quantify, the
program's emphasis on and concern for the well- being and fiscal
stability of the small landowner, is certainly a positive step
toward the survival of an institution, the family farm.
The No-Tillage Assistance Program will evolve over the next
five years: first, by continuing to address the basic energy, soil
erosion, and tilling problems of the Georgia farmer. As one of ten
national winners in the 1991 Ford Foundation/Harvard University
Innovations in State and Local Government Awards Program, the
project received $100,000 to be used for educational purposes.
C. Innovation
1. The Georgia No-Tillage Assistance Program provides the
opportunity for operators of small farms to utilize conservation
tillage methods without a large capital investment. Through the
program, equipment and a trained operator are made available at a
minimal per acre fee. The objectives of the program are: (1) to
provide the small farmer access to conservation tillage without the
economic liability of increased indebtedness; (2) to save non-
renewable fossil fuels; (3) to improve land quality and reduce
water pollution from soil erosion; and (4) to offer the potential
for reducing the use of commercial fertilizers.
2.
The no-till technology has been available for some time, but
the method of affordable access to and sharing of equipment was an
innovative approach to the situation. Although the original
concern was for the drought stricken pasturelands of northern
Georgia, the benefits of conservation tillage were certainly
applicable to all areas of the state. An improved agricultural
technology clearly could become a viable option for small farmers
statewide.
3. The No-Tillage Assistance Program allows the operators of
small farms access to conservation tillage without a financially
prohibitive capital investment. The superiority of no-tillage
techniques over conventional tilling methods is within the reach of
all Georgia farmers.
4. The NO-Tillage Assistance Program is replicable any place in
the nation where the planting of crops and pasturelands, the saving
of fuel, and the prevention of soil erosion is a concern. All
farmers everywhere can enjoy the advantages of conservation
tillage, but the small farm operator, particularly, can benefit
from a state initiative such as the No-Tillage Assistance Program.
5. The No-Tillage Assistance Program, by applying modern
conservation practices, has assisted over 2,200 Georgia farmers in
planting more than 60,000 acres. Over 225,000 gallons of fuel and
more than 200,000 tons of soil have been saved over conventional
tilling methods. The small landowner has been able to save fuel,
prevent soil erosion, reduce the use of commercial fertilizers, and
benefit economically.
I.004
MAY I 4 1992
Ipplication 199
6. A-D: Please answer only the following Award criteria
questions pertaining lo the specific Award category for
which you are applying. (For example: Partnership category,
lease read the application form carefully and provide all information
answer questions A1-A5; EQM, B1-B7; Immovation, C1-C5;
requested. l'lease type or print clearly. Supplementary pages should
Education, D1-D5).
follow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one calegory. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question (1.)
not exceed two pages.
(01) Partnership
A. PARTNERSHIP: awarded to diverse organizations or
(02) Environmental Quality Management
groups that have fostered cooperative approaches to envi-
(03) X Innovation
ronmental needs at the local, regional, or national level.
(04) Education and Communication
1. Who are the partnership's members? What are their
2. Name of the project or program described in this application:
roles? What resources do they bring to the partnership?
Georgia No-Tillage Assistance Program
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet, if needed)
conservation objectives? I las a sustainable plan of con-
certed action for meeting these needs been established?
X. Mr. Mrs. Ms. Miss Dr.
Name:
Paul Burks
3. How is the partnership distinctive or innovative?
What obstacles, environmental or otherwise, does it
overcome?
Title:
Director
4. What measurable environmental or conservation
Irganization: Office of Energy Resources
benefits has the partnership produced?
Street: 254 Washington Street, S.W.
Suite 401
5. What aspects of the partnership can be modeled by
City: Atlanta
State: GA
Zip: 30334-8502
others and transferred to other sellings?
Telephone: (404) 656-5176
Fax: (404)656-7970
B. ENVIRONMENTAL QUALITY MANAGEMENT:
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
X Mr. Mrs. Ms. Miss Dr.
reflects broad-based organizational approaches. Special
programs or projects may be more appropriate for entry
Name:
Paul Burks
in one of the other three award categories.)
Title:
Director
1. What are the organization's environmental policies
and objectives?
Organization: Office of Energy Resources
2. How has the organization's top management
Street:
254 Washington Street, S.W.
Suite 401
demonstrated commitment to these policies and objec-
tives? Do the policies demonstrate commitment
City: Atlanta
State:
GA
Zip: 30334-8502
beyond legal compliance?
Telephone: (404) 656-5176
Fax: (404)656-7970
3. What are the organization's environmental stan-
dards for its product(s) and operations? (Explain how
NOTE: The Selection Committee will rely heavily on Questions 5-6 in
they 80 beyond legal constraints and how they relate to man-
etermining how well the application meets the award criteria.
agement control mechanisms.)
5. Please attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
for publication, which provides a.complete overview of the application.
the: n) Day-lo-day management of the organization; b) Orga-
The one-page response should be clear, concise, and should emphasize
nization's decision-making about research and development,
quantifiable results or benefits of the program.
long-range planning, capital, and operating budgets?
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
and the general public?
7. How long has the technology, program, project or service been
operational?
6. What are the organization's control mechanisms that give
4 years
decision makers objective data to measure continuous perfor-
mance improvement toward its short- and long-term environ-
8. Which of the following most accurately describes the appli-
mental objectives?
cant(s)? (Check more than one, if applicable.)
(01) National Business or Industry
7. What quantifiable, sustained environmental quality results
(02) Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03) National Nonprofit Organization or Foundation
tion's environmental approach?
(04)
Regional or Local Nonprofit Organization
(05) X Local or State Government/Government Agency
C. INNOVATION-awarded to individuals, organizations and
(06) Educational Organization
groups who have demonstrated exceptional creativity or pio-
(07)
Voluntary Civic Organization
neered new approaches in the development and/or execution of
(08) Trade or Professional Society
technologies, programs, projects, or services that are environ-
(09)
Youth Organization
mentally sound and economically sensible?
(10)
Labor Organization
(11) Individual
(12)
1. What is the purpose of the technology, program, project or
Other (Please describe):
service?
9. If business or industry, which of the following best describes
2. How is the technology, program, project, or service distinc-
the type of business or industry?
live or innovative? What obstacles, environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
(02)
Aerospace
(03) Communications
3. How is the technology, program, project, or service superior
(04) Construction
to other approaches? Does it offer a viable alternative to a
(05)
Electronics/Computers
problem for which no solutions previously existed?
(06) Energy
(07) Engineering
4. Can the technology, program, project or service be replicated
(08)
Environmental Services
in an economically feasible manner?
(09)
Financial Services/Insurance/Real Estate
(10) Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11)
Manufacturing-Other
efits or results of the technology, program, project, or service?
(12)
Mining
(13) Recreation
D. EDUCATION AND COMMUNICATION-awarded to indi-
(14) Trade-Wholesale
viduals, organizations, or groups which have developed educa-
(15) Transportation
(16)
tional or informational programs that inspire respect for the
Utilities-Electric, Gas or
environment and raise the public's environmental literacy.
(17) Other (Please describe):
1. What is the program? What are its environmental or conser-
10. Which of the following most accurately describes the environ-
vation objectives?
mental program under consideration for an award? (Check more
than one, if applicable.)
2. Who is the program's audience? How large is the audience?
(01) X agriculture
How is the program's effect on the audience determined?
(02) air quality
(03) X conservation
3. What is original or distinctive about the program?
(04) education-general public
(05)
education-academic
4. What are the measurable results or benefits produced by the
(06) X energy
program? How does the program promote the development
(07) environmental quality management
of an environmental ethic and make a positive contribution to
(08) forestry
environmental awareness?
(09) hazardous waste remediation
(10) international
5. How can the program be used or modeled by others?
(11) natural resources
12)
pollution control
14. Please indicate which of the following are the primary audi-
13) recreation
ences, beneficiaries, or users of the program or service, and esti-
(14) recycling
mate how many persons are served: (Select up to 3 categories.)
(15) solid waste
(16) source reduction/pollution prevention
Type
How Many People
(17) water quality
(18) wetlands
(01) Business or Industry
(19) wildlife and fish resources
(02) Trade or Professional Society
(20)
Other (Please describe):
(03) Government
(04) Educational Organizations
11. If applicable, list the sources of the program's support and the
(05) Youth
percentage of support provided, including grants and in-kind
(06) Community or Public Interest Groups
contributions of goods and services. (Use separate sheet if needed).
(07) Local Community or Local Public
(08) General Public
Source Office of Energy Resources% 100
(09) Employees
(10) Customers or Clients
Source
%
(11) X Other (Please describe): Agricultural Community
Source
%
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
Ford Foundation/Harvard University
and services:
Innovations in State and Local Government
Awards - 1991
$ 2,001,572.00 to date
USDOE Innovations Award ÷ 1990
If the project is ongoing, what is the annual cost?
$
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
The No-Tillage Assistance Program provides the small farmer access to costly
conservation tillage equipment at a minimal per acre fee. No-tillage methods
prevent water pollution, soil erosion and save non-renewable fossil fuels. To
date, over 60,000 acres on 2,200 farms have been tilled, saving more than 200,000
tons of soil and over 225,000 gallons of fuel over conventional tilling methods.
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
should be addressed: "Attention: Award References." References
Completed applications must be postmarked
should have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
Conservation Challenge Awards
beneficiaries of your program.
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
Washington, DC 20503
below.
All information submitted with the application should be
Name:
Honorable Jeanette Jamieson
considered public information and becomes property of
the President's Challenge Awards program.
Title:
State Representative
Award recipients will be notified in Fall 1992. Recipients
must be willing lo assist the President's Challenge Awards
Street:
Post Office Box 852
program in making nonproprietary information about
their environmental programs available to others who
City:
Toccoa
State: GA Zip: 30577
wish to replicate their success.
Telephone: (404) 886-1168 Fax:
Application Format
Please submit one original and four photocopies of your
Name:
Hershel R. Read
application. You may include up to 10 pages of supporting
materials. (NOTE: Photocopying both sides of a sheet of
Title:
State Conservationist
paper will be considered two-pages.) Any oversized items
must be reduced to fit a standard 8.5" X 11" page format.
Street:
Federal Building
Box 13
Supporting materials may include items such as brochures,
City:
Athens
State: GA Zip: 30601
photographs, press clippings, and graphs depicting the
program's results. The materials may not be used as a
Telephone: 546-2272 Fax:
substitute for written responses to Questions 5 and 6.
F. Graham Liles, Jr.
The order of pages in the submitted application should be
Name:
as follows:
Title:
Executive Director
1. 4-page application (Questions 1-20)
2. 500-word overview summary (Question 5)
Street:
Post Office Box 8024
3. 2-page responses to criteria questions (Question 6)
4. 10 pages of supporting materials
5. 3 letters of recommendation (Question 17)
City:
Athens
State: GA Zip: 30603
NOTE: The entire package should be stapled in the upper,
Telephone: (404) 542-3065 Fax: (404) 542-4242
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
by the technical evaluators and selection committee. Do
18. Please sign below to indicate that all applicants agree a) to
not put the application or backup materials into a binder,
abide by the rules and requirements of the awards competition,
notebook or plastic cover.
the and accurate to the
best Signature: and b) of that their all knowledge. information is
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Date: 5-11-92
Paperwork Reduction Act, CEQ estimates that completion of this
application will take 10 hours. Send comments regarding the col-
Office of
lection of this information, including suggestions for reducing the
Title: Director
Organization: Energy Resources
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
ject, Office of Management and Budget, Office of Information and
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
Telephone: (404) 656-5176
The Georgia No-Tillage Assistance Program
Conventional tilling and preparation of farmland is a very
time consuming, fuel intensive, and costly operation. With the
proper equipment, it is possible to reduce fuel usage by 80 to 90
percent, from five gallons per acre to less than one-half gallon
per acre. Special no-till drills are used to place new seed in the
ground without destroying existing vegetation. This allows the
land to be planted in one trip over the field rather than the four
or five trips required by conventional planting methods. However,
the current economic situation in the agricultural community has
made it virtually impossible for the average family farm operator
to purchase this expensive fuel saving no-till equipment. The
average small farm in Georgia is 25 - 30 acres, with a less than
adequate net income from the farming operation. With the
No-Tillage Assistance Program, the small farmer is offered the
opportunity to take advantage of fuel savings, improved soil
quality, and the skills of a trained operator for a per acre fee
that is one-third of the market price.
Extremely low amounts of rainfall during 1986 and 1987
resulted in a severe drought in North Georgia. Over 10,000 acres
of grassland were killed from the drought. The need to reestablish
the pastureland without damage to water resources and the
environment was critical. Because of the steep terrain and
geological characteristics of the area, any land disturbances would
have created serious soil erosion and water pollution problems.
Sedimentation resulting from soil erosion is the highest volume
non-point water pollutant. The use of no-till to
replenish the grasslands was the only acceptable solution.
However, the cost of no-till drills and equipment represented an
unrealistic capital investment for the area's small farmers.
The No-Tillage Assistance Program, funded by the Governor's
Office of Energy Resources, is administered through the Georgia
Soil and Water Conservation Commission. The state's Resource
Conservation and Development Councils, local volunteer conservation
and education organizations, purchase the equipment and work with
the local Soil and Water Conservation Districts to select and train
operators, take applications from the farmers and promote the
program. The U.S. Soil Conservation Service provides technical
assistance to the farmer in planning efficient use of no-till
measures. The individual farmer is charged a fee of $12 - 15 per
acre. This covers the cost of the fuel and the operator's salary.
The Soil and Water Conservation Districts absorb the cost of
printing brochures and accepting applications.
The No-Tillage Assistance Program, by applying modern
conservation practices, has assisted over 2,200 Georgia farmers in
planting more than 60,000 acres. Over 225,000 gallons of fuel and
more than 200,000 tons of soil have been saved over conventional
tilling methods. The small landowner has been able to save fuel,
prevent soil erosion, reduce the use of commercial fertilizers, and
benefit economically. Although it is impossible to quantify, the
program's emphasis on and concern for the well- being and fiscal
stability of the small landowner, is certainly a positive step
toward the survival of an institution, the family farm.
The No-Tillage Assistance Program will evolve over the next
five years: first, by continuing to address the basic energy, soil
erosion, and tilling problems of the Georgia farmer. As one of ten
national winners in the 1991 Ford Foundation/Harvard University
Innovations in State and Local Government Awards Program, the
project received $100,000 to be used for educational purposes.
C. Innovation
1. The Georgia No-Tillage Assistance Program provides the
opportunity for operators of small farms to utilize conservation
tillage methods without a large capital investment. Through the
program, equipment and a trained operator are made available at a
minimal per acre fee. The objectives of the program are: (1) to
provide the small farmer access to conservation tillage without the
economic liability of increased indebtedness; (2) to save non-
renewable fossil fuels; (3) to improve land quality and reduce
water pollution from soil erosion; and (4) to offer the potential
for reducing the use of commercial fertilizers.
2. The no-till technology has been available for some time, but
the method of affordable access to and sharing of equipment was an
innovative approach to the situation. Although the original
concern was for the drought stricken pasturelands of northern
Georgia, the benefits of conservation tillage were certainly
applicable to all areas of the state. An improved agricultural
technology clearly could become a viable option for small farmers
statewide.
3. The No-Tillage Assistance Program allows the operators of
small farms access to conservation tillage without a financially
prohibitive capital investment. The superiority of no-tillage
techniques over conventional tilling methods is within the reach of
all Georgia farmers.
4. The NO-Tillage Assistance Program is replicable any place in
the nation where the planting of crops and pasturelands, the saving
of fuel, and the prevention of soil erosion is a concern. All
farmers everywhere can enjoy the advantages of conservation
tillage, but the small farm operator, particularly, can benefit
from a state initiative such as the No-Tillage Assistance Program.
5. The No-Tillage Assistance Program, by applying modern
conservation practices, has assisted over 2,200 Georgia farmers in
planting more than 60,000 acres. Over 225,000 gallons of fuel and
more than 200,000 tons of soil have been saved over conventional
tilling methods. The small landowner has been able to save fuel,
prevent soil erosion, reduce the use of commercial fertilizers, and
benefit economically.
OF CONSTITUTION
1718
House of Representatives
STANDING
JEANETTE JAMIESON
COMMITTEES:
REPRESENTATIVE, DISTRICT 11,
STATE CAPITOL, ROOM 109
POST 2
ATLANTA, GEORGIA 30334
ASSISTANT ADMINISTRATION
P.O. BOX 852
(404) 656-6612
FLOOR LEADER
ТОССОЛ, GEORGIA 30577
NATURAL RESOURCES &
(404) 886-1168 (H)
ENVIRONMENT
STATE PLANNING & COMMUNITY
AFFAIRS
WAYS AND MEANS
April 28, 1992
The President's Environment and
Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place, N.W.
Washington, D.C. 20503
Attention: Awards References
To Whom It May Concern:
The No-Tillage Assistance Program has played a
vital role in meeting the needs of Georgia's agricultural
community, particularly in addressing the problems of
the operators of small acreage farms. As a member of
the Georgia General Assembly and President of the Georgia
Resource Conservation and Development Council, I have
been actively involved in the program since its inception.
Offering farmers the opportunity to take advantage of
conservation tilling at an affordable cost has not only
saved fuel and prevented soil erosion, but has also
greatly enhanced the fiscal stability of the family
farm.
The No-Tillage Assistance Program has generated
a tremendous amount of support thoughout the rural
community. The funds provided the the Office of Energy
Resources have made it possible to develop and expand
a truly grass roots initiative. I strongly recommend
the No-Tillage Assistance Program as a sound, effective
and innovative approach to resolving a basic economic
and environmental concern of Georgia farmers. The program
has been replicated intact in several states and many
others are promoting no-tillage programs in some form.
The President's Environment and
Conservation Challenge Awards
Council on Environmental Quality
Page 2
April 28, 1992
Thank you for your continued interest in
environmental and conservation issues. The transfer
of technologies that this awards program generates offers
widespread benefits for the local, national and world
communities.
Sincerely,
Jeanette Jameson
Jeanette Jamieson
JJ:ac
GEORGIA SOIL AND WATER CONSERVATION COMMISSION
624 South Milledge Avenue, Suite 203
P.O. Box 8024
MATER DOS COMMISSION THE
Athens, Georgia 30603
Telephone (404) 542-3065
FAX (404) 542-4242
J.M. "Bob" PLEMONS
CEORGIA
JIMMY S. JOHNSON
Ringgold, Georgia
ROY J. CHAPPELL
Jefferson, Georgia
Dudley, Georgia
F. GRAHAM LILES, JR.
A.B.C. "Brad" DORMINY, JR.
Executive Director
GARLAND THOMPSON
Fitzgerald, Georgia
Douglas, Georgia
April 20, 1992
Council on Environmental Quality
The White House
722 Jackson Place, NW
Washington, DC 20503
Dear Sir:
I'm writing to support the entry of Georgia's No-Till equipment program
in the President's Environment and Conservation Challenge Award program.
Georgia's no-till equipment program, which is administered by the State
Soil and Water Conservation Commission in conjunction with the Governor's
Office of Energy, Georgia's Resource Conservation and Development Council,
and Georgia's Soil and Water Conservation Districts, has been extremely
successful. The program which began in 1988 has funded 66 no-till drills.
Over 71,000 acres of land have been planted or replanted with the use
of these conservation tillage units resulting in a savings of over 249,000
tons of soil. Much of that soil would have found its way into our streams
and rivers had a conventional system of planting been used instead of
the no-till system.
The no-till program was designed to save soil and conserve water.
Georgia's no-till equipment program was designed to make equipment
available and to encourage the use of that equipment to protect our
resource base and our natural resources. The program has been successful
in doing just that and today, because of that program, our streams and
lakes have received additional protection and our environment has
benefitted.
I will be pleased to answer any questions you may have regarding the
program and hope this letter of support will assist you in your efforts
to select a winning entry.
Sincerely,
F.
Executive Director
FGLjr:jlm
With the Right to Own Goes the Duty to Conserve
With the Privilege of Use Goes the Obligation of Stewardship
MAY-06-1992 15:50 FROM SCS STC OFFICE ATHENS GA
TO
84046567970 P.02
Federal Building, Box 13
United States
Soil
355 East Hancock Avenue
a
Department of
Conservation
Athens, Georgia 30601
Agriculture
Service
Council on Environmental Quality
May 1, 1992
The White House
722 Jackson Place, N. W.
Washington, D. C. 20503
Dear Sir:
I am writing to support the entry of Georgia's No-Till
equipment program in the President's Environment and
Conservation Challenge Award program. This program is
administered by the Georgia Soil and Water Conservation
Commission through cooperative efforts of the Governor's
Energy office and the Georgia Resource Conservation and
Development Council.
The No-till program has been been extremely successful in
Georgia. Since 1988 over 71,000 acres of land have been
planted or replanted with the use of 66 no-till drills
resulting in a savings of over 249,000 tons of soil. Had a
conventional system of planting been used instead of the No-
Till system, much of the soil would have found its way into
our streams and rivers. Thus, this program has greatly
benefitted our environment by protecting our streams and
lakes.
If I can be of any assistance to you on behalf of this vital
program, please do not hesitate to contact me.
Sincerely,
Hushel RRead
HERSHEL R. READ
State Conservationist
SCS AS-1
The Soll Conservation Service
10-79
le en agency of the
Department of Agriculture
AN