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[Medal Citation Applications 1992-Partnership/Quality Management
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[Medal Citation Applications 1992-Partnership/Quality Management
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Records of the White House Office of Speechwriting (George H. W. Bush Administration)
Tony Snow Subject Files
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Originally Processed With FOIA(s):
FOIA Number:
S
FOIA
MARKER
This is not a textual record. This is used as an
administrative marker by the George Bush Presidential
Library Staff.
Record Group/Collection:
George H.W. Bush Presidential Records
Collection/Office of Origin:
Speechwriting, White House Office of
Series:
Snow, Tony, Files
Subseries:
Subject File, 1988-1993
OA/ID Number:
13895
Folder ID Number:
13895-018
Folder Title:
[Medal Citation Applications 1992-Partnership/Quality Management
Stack:
Row:
Section:
Shelf:
Position:
G
18
29
2
3
Application Summary
ID Number:
P.052
Project:
Partnership for Wetlands Conservation
Contact:
Ms. Sarah R. Opperman
Dow Chemical Company
2020 Willard H. Dow Center
Telephone:
Midland, MI 48674-
(517) 636-5832
Summary:
The Partnership for Wetlands Conservation is a public/private
partnership supporting the North American Wetlands
Conservation Act. It commits conservation expertise and $6
million to preserve endangered wetlands acres. Dow employee
volunteers also coordinate habitat projects on and near Dow
property.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
Comments:
Effective partnership to prevent loss of biodiversity.
Protection, restoration or enhancement of 10,00 acres of
wetlands has helped conserve America's rich biological
heritage. Commitment of partners to preservation of
biodiversity is evident from amount of funds invested ($3.2
million). Moreover, there has been active participation by
all partners to ensure the sustainability of effort.
1.052
#5. Partnership for Wetlands Conservation
For more than 20 years, Dow employees have been developing and
implementing conservation projects on and near company property. This
partnership. grassroots dedication led the company to forge an innovative public/private
Comprised of Dow and three premier conservation organizations: Ducks
Unlimited, Inc., The Nature Conservancy and the National Fish and Wildlife
wetlands. Specifically, the Partnership for Wetlands Conservation was formed to
Foundation, the objective is to preserve and protect North America's endangered
passed in December 1989.
provide tangible support for the North American Wetlands Conservation Act,
Now in its third year, the partnership is making wetlands acquisition and
restoration projects a reality throughout North America. Dow's commitment of
implement the North American Waterfowl Management Plan (NAWMP),
$3 million over a four-year period, of which $2.5 million is directed to help
matching funds from the Foundation, which in turn is enlarged by other
making it the largest corporate financial donation to this effort. It also triggers
NAWMP partners such as Ducks Unlimited and The Conservancy.
by NFWF) and expertise dedicated (primarily by Ducks Unlimited and The
Since the 1990, $3.2 million has been earmarked ($1.6 by Dow with matching grants
Conservancy) to support (#?) diverse projects. These include the Hillman Marsh
Mandalay Marsh in Louisiana; the Parrott Ranch in California and the
in Ontario, Canada; the ACE Basin in South Carolina; Peach Point in Texas; the
Delhomme Reserve in Texas. In all, the partnership is providing funds and
America's critical wetland habitats.
conservation expertise to protect and enhance more than 10,000 acres of North
The Conservancy estimates that more than 70 percent of our country's most
threatened and endangered species depend on some kind of wetlands eco-
future generations of wildlife and humans alike.
system. This stewardship project stretches beyond immediate results to benefit
employee volunteers have established committees that develop local
Conservation is more than contributing funds; it means participating, too. Dow
been grant organizations. Dow, habitat officially for they conservation habitat establish certified Beyond projects partnerships projects. by the on the $2.5 or Wildlife With near million, with Dow encouragement Habitat community Dow property. has Enhancement earmarked environmental Four and financial of these $500,000 projects support and wildlife of civic the have from
honoree. This hands-on involvement is a highly effective conservation Council, a
1991
education tool. It also improves employee-management relations.
What
#6. Answer the following questions for Partnership (A)
1. Who are the partnership's members? What are their roles? What resources
do they bring to the partnership?
Members include The Dow Chemical Company, Ducks Unlimited, Inc., The
Nature Conservancy and the National Fish and Wildlife Federation. All four
members of the partnership serve on a committee to solicit project ideas and
designate funding and management oversight. Dow is donating $3 million, the
Foundation has committed matching grants. Ducks Unlimited and The
Conservancy are largely responsible for implementing wetlands projects.
2. What are the partnership's specific environmental or conservation
objectives? Has a sustainable plan of concerted action for meeting these needs
been established?
The partnership's objective is to provide tangible support of the North American
Wetlands Conservation Act, passed in 1989, which seeks support through the
North American Waterfowl Management Plan. A plan was established and
initiated in May 1990 and is being implemented on schedule. A committee
comprised of the four partners meets regularly to develop plans for the next
stage and to assure long-term protection and enhancement of wetlands. Beyond
the actual projects, related educational opportunities are increasing awareness
among broad groups -- ranging from communities to employees to school
children -- of the need for, and plight of, our endangered wetlands.
3. How is the partnership distinctive or innovative? What obstacles,
environmental or otherwise, does it overcome?
This partnership links Dow with highly effective premier conservation
organizations to preserve and protect critical wetlands throughout North
America. These respected groups have organized their individual strengths -
including financial support and conservation expertise -- to address a well-
defined and vital environmental issue. Beyond this North American program,
local partnerships have developed with Dow employee volunteers and the
community conservation and civic organizations. The project is a model for the
popular term: "Think globally, act locally".
4. What measurable environmental or conservation benefits has the
partnership produced?
More than 10,000 acres of wetlands have been protected, restored or enhanced
since the partnership was formed in May 1990. Projects cover key wetlands
zones throughout North America, from Ontario, Canada to California. Just as
important is the educational process underway as a result of increased awareness
in these projects, and the commitment of community partnerships -- some
founded by Dow employees - to restore and enhance wildlife habitats locally.
5. What aspects of the partnership can be modeled by others and transferred to
other settings?
This partnership epitomizes the extensive benefits of a public/private
cooperative venture. The key to success is establishing common goals and
pooling resources to make a more significant impact than if one partner acted
alone. The partnership meets regularly to discuss and agree on annual agendas,
and in so doing establishes a strong working relationship which not only benefits
wetlands, but creates new opportunities for joint projects.
P052
Application Form-1992
6. A-D: Please answer only the following Award criteria
questions pertaining to the specific Award category for
which you are applying. (For example: Partnership category,
read the application form carefully and provide all information
answer questions A1-A5; EQM, B1-B7; Innovation, C1-C5;
ested. Please type or print clearly. Supplementary pages should
Education, D1-D5).
1
iollow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one category. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question 6.)
not exceed two pages.
(01) X Partnership
A. PARTNERSHIP: awarded to diverse organizations or
(02) Environmental Quality Management
groups that have fostered cooperative approaches to envi-
(03) Innovation
(04) Education and Communication
ronmental needs at the local, regional, or national level.
1. Who are the partnership's members? What are their
2. Name of the project or program described in this application:
roles? What resources do they bring to the partnership?
Partnership for Wetlands Conservation
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet, if needed)
conservation objectives? Has a sustainable plan of con-
X Mr. Mrs. Ms. Miss Dr.
certed action for meeting these needs been established?
Name: Frank Popoff
3. How is the partnership distinctive or innovative?
What obstacles, environmental or otherwise, does it
overcome?
Title: President and CEO
Organization: The Dow Chemical Company
4. What measurable environmental or conservation
benefits has the partnership produced?
et: 2030 Willard H. Dow Center
5. What aspects of the partnership can be modeled by
City:
Midland
State: MI
Zip:
48674
others and transferred to other settings?
Telephone: 517-636-0816
Fax: 517-636-5832
B. ENVIRONMENTAL QUALITY MANAGEMENT:
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
Mr. Mrs. X Ms. Miss Dr.
reflects broad-based organizational approaches. Special
programs or projects may be more appropriate for entry
Name: Sarah R. Opperman
in one of the other three award categories.)
Title: Group Manager, Science & Environmental
1. What are the organization's environmental policies
Communications
and objectives?
Organization: The Dow Chemical Company
2. How has the organization's top management
Street: 2020 Willard H. Dow Center
demonstrated commitment to these policies and objec-
tives? Do the policies demonstrate commitment
City: Midland
State: MI
Zip: 48674
beyond legal compliance?
Telephone:
Fax:
3. What are the organization's environmental stan-
dards for its product(s) and operations? (Explain how
NOTE: The Selection Committee will rely heavily on Questions 5-6 in
they go beyond legal constraints and how they relate to man-
determining how well the application meets the award criteria.
agement control mechanisms.)
ase attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
i publication, which provides a complete overview of the application.
the: a) Day-to-day management of the organization; b) Orga-
The one-page response should be clear, concise, and should emphasize
nization's decision-making about research and development,
quantifiable results or benefits of the program.
long-range planning, capital, and operating budgets?
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
7. How long has the technology, program, project or service been
and the general public?
operational?
Two years
6. What are the organization's control mechanisms that give
decision makers objective data to measure continuous perfor-
8. Which of the following most accurately describes the appli-
mance improvement toward its short- and long-term environ-
cant(s)? (Check more than one, if applicable.)
mental objectives?
(01) X National Business or Industry
7. What quantifiable, sustained environmental quality results
(02) Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03) X National Nonprofit Organization or Foundation
tion's environmental approach?
(04) Regional or Local Nonprofit Organization
(05) Local or State Government/Government Agency
(06) Educational Organization
C. INNOVATION-awarded to individuals, organizations and
(07) Voluntary Civic Organization
groups who have demonstrated exceptional creativity or pio-
(08) Trade or Professional Society
neered new approaches in the development and/or execution of
(09)
Youth Organization
technologies, programs, projects, or services that are environ-
(10)
Labor Organization
mentally sound and economically sensible?
(11) Individual
(12) Other (Please describe):
1. What is the purpose of the technology, program, project or
service?
9. If business or industry, which of the following best describes
the type of business or industry?
2. How is the technology, program, project, or service distinc-
tive or innovative? What obstacles, environmentally or other-
(01) Agriculture/Forestry
wise, does it overcome?
(02) Aerospace
(03) Communications
3. How is the technology, program, project, or service superior
(04) Construction
to other approaches? Does it offer a viable alternative to a
(05)
Electronics/Computers
problem for which no solutions previously existed?
(06) Energy
(07) Engineering
4. Can the technology, program, project or service be replicated
(08) Environmental Services
in an economically feasible manner?
(09) Financial Services/Insurance/Real Estate
(10) X Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11)
Manufacturing-Other
efits or results of the technology, program, project, or service?
(12) Mining
(13) Recreation
(14) Trade-Wholesale
D. EDUCATION AND COMMUNICATION-awarded to indi-
(15)
Transportation
viduals, organizations, or groups which have developed educa-
(16) Utilities-Electric, Gas or
tional or informational programs that inspire respect for the
(17) Other (Please describe):
environment and raise the public's environmental literacy.
10. Which of the following most accurately describes the environ-
1. What is the program? What are its environmental or conser-
mental program under consideration for an award? (Check more
vation objectives?
than one, if applicable.)
2. Who is the program's audience? How large is the audience?
(01)
agriculture
How is the program's effect on the audience determined?
(02) air quality
(03) X conservation
3. What is original or distinctive about the program?
(04) education-general public
(05) education-academic
4. What are the measurable results or benefits produced by the
(06) energy
program? How does the program promote the development
(07) environmental quality management
of an environmental ethic and make a positive contribution to
(08) forestry
environmental awareness?
(09) hazardous waste remediation
(10) international
5. How can the program be used or modeled by others?
(11) natural resources
(12) pollution control
3) recreation
14. Please indicate which of the following are the primary audi-
ences, beneficiaries, or users of the program or service, and esti-
4) recycling
(15) solid waste
mate how many persons are served: (Select up to 3 categories.)
(16) source reduction/pollution prevention
Type
(17) water quality
How Many People
(18) X wetlands
(01) Business or Industry
(19) wildlife and fish resources
(02) Trade or Professional Society
(20) Other (Please describe):
(03) X Government
NA
(04) Educational Organizations
11. If applicable, list the sources of the program's support and the
(05) Youth
percentage of support provided, including grants and in-kind
(06) Community or Public Interest Groups
contributions of goods and services. (Use separate sheet if needed).
(07) Local Community or Local Public
(08) X General Public
NA
Source The Dow Chemical Company % 50
(09) X Employees
30,000+
(10) Customers or Clients
Source National Fish & Wildlife
% 50
(11) Other (Please describe):
Foundation
Source
%
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
No
and services:
$ 6 million
12 If the project is ongoing, what is the annual cost?
..2 million
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
The Partnership for Wetlands Conservation is a public/private partnership
supporting the North American Wetlands Conservation Act. It commits
conservation expertise and $6,000,000 to preserve endangered wetlands. Since
1990, it has allocated these resources to over 10,000 wetlands acres. Dow
employee volunteers also coordinate habitat projects on/near Dow property.
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
Completed applications must be postmarked
should be addressed: "Attention: Award References." References
by May 22, 1992 and mailed to the:
should have first-hand knowledge of the environmental program,
service, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
Conservation Challenge Awards
beneficiaries of your program.
Council on Environmental Quality
The White House
NOTE: Letters of recommendation must accompany the applica-
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
Washington, DC 20503
below.
All information submitted with the application should be
Name: Joyce M. Kelly
considered public information and becomes property of
the President's Challenge Awards program.
Executive Director, Wildlife Habitat
Award recipients will be notified in Fall 1992. Recipients
Title:
Enhancement Council
must be willing to assist the President's Challenge Awards
Street: 1010 Wayne Avenue, Suite 1240
program in making nonproprietary information about
their environmental programs available to others who
Silver
Spring
MD
20910
State:
Zip:
wish to replicate their success.
City:
301-588-8994
301-588-4629
Fax:
Telephone:
Application Format
Please submit one original and four photocopies of your
Name: William C. Ashe
application. You may include up to 10 pages of supporting
Director, National Fish and Wildlife
materials. (NOTE: Photocopying both sides of a sheet of
Title:
Foundation
paper will be considered two-pages.) Any oversized items
must be reduced to fit a standard 8.5" X 11" page format.
Weir Hill Road
Street:
01776
Supporting materials may include items such as brochures,
Sudbury
MA
State:
Zip:
City:
photographs, press clippings, and graphs depicting the
508-443-0498
508-443-2898
program's results. The materials may not be used as a
Fax:
substitute for written responses to Questions 5 and 6.
Telephone:
The order of pages in the submitted application should be
Name: John C. Sawhill
as follows:
1. 4-page application (Questions 1-20)
President and Chief Executive Officer
2. 500-word overview summary (Question 5)
Title:
The Nature Conservancy
3. 2-page responses to criteria questions (Question 6)
Street: 1815 North Lynn Street
4. 10 pages of supporting materials
5. 3 letters of recommendation (Question 17)
Arlington
State: VA
22209
Zip:
City:
NOTE: The entire package should be stapled in the upper,
703-841-5300
703-841-1283
Fax:
left-hand corner. Any items sent over the 10-page limit of
Telephone:
supporting materials will be disregarded and not reviewed
by the technical evaluators and selection committee. Do
18. Please sign below to indicate that all applicants agree a) to
not put the application or backup materials into a binder,
abide by the rules and requirements of the awards competition,
notebook or plastic cover.
and b) that all information submitted is true and accurate to the
best of their knowledge.
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Signature: Sarah Apperman Date: 3/21/92
Paperwork Reduction Act, CEQ estimates that completion of this
application will take 10 hours. Send comments regarding the col-
lection of this information, including suggestions for reducing the
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
Title: Group Manager Organization: The Dow Chemical Company
ject, Office of Management and Budget, Office of Information and
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
Telephone: 517-636-3270
printed on recycled paper containing more than 50% post-consumer waste
#5. Partnership for Wetlands Conservation
For more than 20 years, Dow employees have been developing and
implementing conservation projects on and near company property. This
partnership. grassroots dedication led the company to forge an innovative public/private
Comprised of Dow and three premier conservation organizations: Ducks
Unlimited, Inc., The Nature Conservancy and the National Fish and Wildlife
Foundation, the objective is to preserve and protect North America's endangered
wetlands. Specifically, the Partnership for Wetlands Conservation was formed to
provide tangible support for the North American Wetlands Conservation Act,
passed in December 1989.
Now in its third year, the partnership is making wetlands acquisition and
restoration projects a reality throughout North America. Dow's commitment of
$3 million over a four-year period, of which $2.5 million is directed to help
implement the North American Waterfowl Management Plan (NAWMP),
making it the largest corporate financial donation to this effort. It also triggers
matching funds from the Foundation, which in turn is enlarged by other
NAWMP partners such as Ducks Unlimited and The Conservancy.
Since 1990, $3.2 million has been earmarked ($1.6 by Dow with matching grants
by the NFWF) and expertise dedicated (primarily by Ducks Unlimited and The
Conservancy) to support (#?) diverse projects. These include the Hillman Marsh
in Ontario, Canada; the ACE Basin in South Carolina; Peach Point in Texas; the
Mandalay Marsh in Louisiana; the Parrott Ranch in California and the
Delhomme Reserve in Texas. In all, the partnership is providing funds and
conservation expertise to protect and enhance more than 10,000 acres of North
America's critical wetland habitats.
The Conservancy estimates that more than 70 percent of our country's most
threatened and endangered species depend on some kind of wetlands eco-
system. This stewardship project stretches beyond immediate results to benefit
future generations of wildlife and humans alike.
Conservation is more than contributing funds; it means participating, too. Dow
employee volunteers have established committees that develop local wildlife
habitat conservation projects. With encouragement and financial support from
Dow, they establish partnerships with community environmental and civic
organizations. Beyond the $2.5 million, Dow has earmarked $500,000 of the
grant for habitat projects on or near Dow property. Four of these projects have
been officially certified by the Wildlife Habitat Enhancement Council, a 1991
honoree. This hands-on involvement is a highly effective conservation
education tool. It also improves employee-management relations.
#6. Answer the following questions for Partnership (A)
1. Who are the partnership's members? What are their roles? What resources
do they bring to the partnership?
Members include The Dow Chemical Company, Ducks Unlimited, Inc., The
Nature Conservancy and the National Fish and Wildlife Federation. All four
members of the partnership serve on a committee to solicit project ideas and
designate funding and management oversight. Dow is donating $3 million, the
Foundation has committed matching grants. Ducks Unlimited and The
Conservancy are largely responsible for implementing wetlands projects.
2. What are the partnership's specific environmental or conservation
objectives? Has a sustainable plan of concerted action for meeting these needs
been established?
The partnership's objective is to provide tangible support of the North American
Wetlands Conservation Act, passed in 1989, which seeks support through the
North American Waterfowl Management Plan. A plan was established and
initiated in May 1990 and is being implemented on schedule. A committee
comprised of the four partners meets regularly to develop plans for the next
stage and to assure long-term protection and enhancement of wetlands. Beyond
the actual projects, related educational opportunities are increasing awareness
among broad groups -- ranging from communities to employees to school
children - of the need for, and plight of, our endangered wetlands.
3. How is the partnership distinctive or innovative? What obstacles,
environmental or otherwise, does it overcome?
This partnership links Dow with highly effective premier conservation
organizations to preserve and protect critical wetlands throughout North
America. These respected groups have organized their individual strengths -
including financial support and conservation expertise -- to address a well-
defined and vital environmental issue. Beyond this North American program,
local partnerships have developed with Dow employee volunteers and the
community conservation and civic organizations. The project is a model for the
popular term: "Think globally, act locally".
4. What measurable environmental or conservation benefits has the
partnership produced?
More than 10,000 acres of wetlands have been protected, restored or enhanced
since the partnership was formed in May 1990. Projects cover key wetlands
zones throughout North America, from Ontario, Canada to California. Just as
important is the educational process underway as a result of increased awareness
in these projects, and the commitment of community partnerships -- some
founded by Dow employees - to restore and enhance wildlife habitats locally.
5. What aspects of the partnership can be modeled by others and transferred to
other settings?
This partnership epitomizes the extensive benefits of a public/private
cooperative venture. The key to success is establishing common goals and
pooling resources to make a more significant impact than if one partner acted
alone. The partnership meets regularly to discuss and agree on annual agendas,
and in so doing establishes a strong working relationship which not only benefits
wetlands, but creates new opportunities for joint projects.
500 3988 THIC1
the sun. weanesday June o. 1950
JOHN KERR
Outdoors
The Toronto Sun
June 6, 1990
Bashing big business for polluting our waterways
and destroying wildlife habitats is a popular sport,
and there's no doubt it's been deserved. But, often,
there's a flip-side. And. hopefully, the recent activi-
ties of Dow chemical divisions are the way of the
future - business investing in protecting areas for
fish and wildlife.
The latest benefactor has been the 193-hectare
Hillman Marsh. located on Lake Erie about five km
north of Point Pelee National Park. Fluctuating Lake
levels alternately flooded and drained the marsh.
making it an inferior backwater. rather than a
major wildlife and waterfowl producer.
All that's changed this spring thanks to Ducks
Unlimited Canada (DU) and Dow Canada (DC).
DU is restoring and stabilizing the marsh by con-
structing a system of dykes and pumphouses to
maintain water levels and by diverting polluted
Hillman Creek away from it, said Greg Wild, DU's
southwestern Ontario regional technologist.
The marsh is expected to become a major water-
fowl breeding and stop-over site, rivalling Point
Pelee. as well as supporting upland game such as
deer and smaller birds and animals.
DC has pledged a record-breaking $250,000 (U.S.)
to DU to offset its costs of $507,000 for the Hillman
Marsh project. The first $175,000 installment was
presented to Dr. Duncan Sinclair. DU's outgoing
president, late last month in Sarnia by Dave Buz-
zelli, president and chief executive officer of DC,
and Dennis Lauzon. vice-president for DC's Sarnia
manufacturing division.
Some cynics claim such moves are little more
than publicity stunts from polluters seeking to
become sociably acceptable among conservationists
and environmentalists. Perhaps. And perhaps big
business is waking up to the fact that society will no
longer tolerate dirty manufacturing that destroys
our ecosystems.
Who cares what the motives are. We all benefit -
hunters. passive wildlife users. and. of course, this
poor abused earth and its birds and animals.
Hats off to Dow Chemical.
Contribution Targets
Wetlands
he Dow Chemical Company re-
agreement between the U.S. and Can-
cently announced a new four-
ada to preserve more than 5.5 million
T
year "Partnership for Wetlands
acres of critical wetland habitat.
Conservation" with Ducks Un-
Dow's first installment of $1 mil-
limited, Inc., The Nature Con-
lion was presented to the National Fish
servancy and the National Fish and
and Wildlife Foundation which has
Wildlife Foundation to preserve Amer-
pledged to match the contribution on a
ica's endangered wetlands.
one-to-one basis with congressionally
Dow's $3 million contribution for
appropriated funds.
wetlands protection and restoration to
"Let me emphasize how much we
the conservation groups represents the
value our partnership with these organi-
largest corporate financial donation
zations," said Frank Popoff, president
ever to benefit the North American
and chief executive officer of The Dow
National Fish and Wildlife Foundation/Dave Menke
Waterfowl Management Plan - an
Chemical Company, referring to the
conservation groups. "I think that all of
CHEMECOLOGY is published by the Chemical
us here today recognize that conserva-
Manufacturers Association, 2501 M St., N.W.
tion and environmental protection are
vation that has been made by a corpora-
Washington. D.C. 20037. ISSN 0738-7776.
challenges best met by public/private
tion. No less significant is Dow's leader-
CMA IS a non-profit trade association of United
sector partnerships."
ship in restoring wetlands on its own
States and Canadian company members.
Three keystone, wetland acquisi-
property."
EDITOR: Laurie Hayes
tion and restoration projects of the
Ducks Unlimited and The Nature
TECHNICAL ADVISERS FROM INDUSTRY:
NAWMP will be the first beneficiaries, of
Conservancy™ will identify and imple-
John Fossett, Sandoz Crop Protection Corp.
lohnson, Rohm and Hass Co.
the partnership. These include the ACE
ment the targeted wetlands projects as
es D. Malloch, Monsanto Co.
Basin in South Carolina, Peach Point in
well as provide wetlands management
ian McIntire, Eastman Chemical Co.
Texas and the Hillman Marsh in Ontario,
expertise. Additional projects will be
DESIGNER: Neo Graphix
Canada. Dow has also. earmarked
announced as the partnership develops
ILLUSTRATOR: Wendy Van Nest
$500,000 of its contribution to protect,
over the next four years.
TYPESETTER: General Typographers Inc.
conserve and restore wetlands on and
Dow's concern for environmental
Except for articles and materials that are
near its corporate properties.
protection is also demonstrated by its
specifically copyrighted (designated with the
In accepting the $1 million contri-
aggressive waste reduction, product
copyright symbol ©). no special permission IS
bution on behalf of Ducks Unlimited,
stewardship and plastics recycling pro-
required to quote or reproduce from this
publication. Credit is appreciated when
The Nature Conservancy and the Na-
grams. The company's involvement in
reproducing non-copyrighted articles and
tional Fish and Wildlife Foundation,
wetlands preservation is only one exam-
materials.
James D. Range, chairman of the Foun-
ple of "Conservation 2000," Dow's re-
Please contact the editor at (202) 887-1204
dation, said, "Dow's contribution is one
dedication to environmental conserva-
for permission to reprint copyrighted articles
of the most significant to benefit conser-
tion and protection.
and materials.
CHEMECOLOGY
BULK RATE
U.S. POSTAGE
July/August 1990
PAID
PERMIT NO. 4820
FORESTVILLE, MD
M
CHEMICAL
MANUFACTURERS
ASSOCIATION
2501 St., N.W.
Washington, D.C. 20037
JANDY
© 1988 WHEC
WILDLIFE HABITAT ENHANCEMENT COUNCILˢM
May 20, 1992
The President's Environment and
ard of Directors
Conservation Challenge Awards
Philip X. Masciantonio
Council on Environmental Quality
air
S. Steel Group
722 Jackson Place, NW
Washington, DC 20503
chard L. Erdmann
ce Chair
Attention: Award References
he Conservation Fund
ichael P. Lawlor
To the Selection Committee:
crecary-Treasurer
owning-Ferris Industries
I am pleased to endorse the nomination of the Dow Chemical Company for
onald J. Barry
'orld Wildlife Fund
the President's Environmental and Conservation Challenge Award in the
Γ. Murray W. Brockman
partnership category.
1. du Pont de Nemours & Co.
lagalen O. Bryant
I am quite familiar with Dow's long-standing commitment to wetlands and
ara Wildlife
wildlife habitat protection. As part of its Partnership for Wetlands
ohn Clark
Conservation, the company has allocated $500,000 to protect, conserve and
Consumers Power Co.
restore wetlands and wildlife habitat on and around Dow property. While
Matthew B. Connolly, Jr.
)ucks Unlimited, Inc.
Dow employees have already embraced opportunities to help wildlife at a
number of locations, these funds have enabled employee wildlife committees
lenry Diamond
Beveridge & Diamond
to substantially expand their efforts on behalf of native plants and animals.
talph Grossi
American Farmland Trust
Four of these projects have been certified by our organization for meeting the
George R. Lamb
highest standards of wildlife protection. These sites are located in Dalton,
ackson Hole Preserve Inc.
Georgia; Granville, Ohio; Joliet, Illinois; and Freeport, Texas. To qualify for
ack Lorenz
this certification, each site is required to develop a formal wildlife
zaak Walton League
management plan which successfully addresses how food, water, cover, and
enry Martin
living space are provided for targeted wildlife. At Dow's Joliet site, for
Dow Chemical U.S.A.
example, employees increased the size of an existing wetland threefold to 170
Robert L Mayville
acres. It's an outstanding example of how a corporation's people and
Vulcan Materials Co.
resources can be used to better the land and its ecosystem.
Sheila Raviv
Burson-Marsteller
Through its attitude and performance, Dow has demonstrated continued
Dennis E. Wheeler
Coeur Alene Mines Corp.
leadership in the corporate community in the area of environmental
Dr. Michael Zagata
responsibility. I encourage you to give their nomination serious
Transco Energy Co.
consideration.
Joyce M. Kelly
Sincerely,
Executive Director
Wildlife Habitat
Enhancement Council
John Killy lovce M. Kelly
Executive Director
Wildlife Habitat Enhancement Council
1010 Wayne Avenue, Suite 1240, Silver Spring, Maryland 20910
Telephone: 301-588-8994 Fax: 301-588-4629
NATIONAL FISH AND WILDLIFE FOUNDATION
WEIR HILL ROAD
SUDBURY. MA 01776
(508) 443-0498
FAX: (508) 443-2898
May 20, 1992
The President's Environment
and Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place, NW
Washington, D.C. 20502
Attention: Award References
To the Selection Committee:
The National Fish and Wildlife Foundation (NFWF) is pleased to recommend the DOW
Chemical Company for the President's Environmental and Conservation Challenge Award,
in the partnership category.
DOW, over a three year period, is contributing $3,000,000 to protect our Nation's
wetlands and migratory bird resource. It has formed a partnership with Ducks Unlimited,
Inc., The Nature Conservancy, and the NFWF in exactly the type of initiative envisioned
under the North American Wetlands Conservation Act, passed by Congress and signed by
President Bush in 1989. Over 10,000 acres of wetlands have been protected or restored in
California, Texas, South Carolina, Louisiana, and Ontario, Canada, with these DOW
funds.
DOW's grant and the formation of this partnership is fundamental to the success of the
North American Waterfowl Management Plan (NAWMP). Not only does it benefit the
NAWMP, but its activities in South Carolina and Texas (ACE River Basin and Delhomme)
bring substantial benefits to your Coastal America program. The NFWF is committed to
matching DOW's contribution, dollar for dollar, because of its value to these programs.
Beyond these efforts, DOW also has taken a leadership role in restoring wetlands on its
own property, with employees volunteering their time to implement these projects.
It has been a pleasure to participate within this partnership over the past two years. I
heartily support this effort and recommend it for this distinguished honor.
Wall Sincerely, Mah
William C. Ashe, Director
North American Waterfowl
Management Plan
in
baber
The
1815 North Lynn Street
Nature
Arlington, Virginia 22209
Conservancy
(703) 841-5300
Fax: (703) 841-1283
John C. Sawhill
President and Chief Executive Officer
May 20, 1992
The President's Environment and
Conservation Challenge Awards
Council on Environmental Quality
722 Jackson Place, NW
Washington, D.C. 20503
ATTENTION: AWARD REFERENCES
To the Selection Committee:
I am pleased to recommend The Dow Chemical Company for the President's
Environmental and Conservation Challenge Award in the partnership category.
Dow exhibited extraordinary leadership and innovation in creating the Partnership for
Wetlands Conservation. As the lightning rod in this effort, Dow is illustrating the business
sector's critical and intrinsic role in preserving our environment.
A biologist would explain that an "ecotone" is the border zone where different kinds
of natural communities overlap. For example, where a forest meets a marsh or a river meets
the ocean. It is in these ecotones where the diversity of life becomes strongest. This is an
apt analogy for our partnership. These public/private ecotones coalesce unique resources and
tools to make a tremendous contribution.
I am proud of the progress our partnership is making. Having worked with Dow on
this effort since 1990, I deeply appreciate not only the financial investment, but also Dow's
sincere dedication to enriching the world we all share.
I believe Dow - and the Partnership for Wetlands Conservation - is deserving of this
prestigious award.
Best regards.
Sincerely,
Recycled Paper
DUCKS UNLIMITED FOUNDATION
UCKS UNLIMITED FOUNDATIO
DUCKSUNIMITEDFOUNDATION
DUCKS UHLIMITED FOUNDATION
SECURITY
DUCKS U JHLIMITED FOUNDATION
1990-1991
ANNUAL REPORT
K
SM
DUCKS UNLIMITED FOUNDATION
an
now DUCKS UNLIMITED N. FOUNDATION T WORKS
One such Foundation. Dow Chemical Fish
multi-vear agreement unvoiv me Company. Ducks
Ducks Unlimited Foundation obtains other funding
Unlimited Nature Conservancy and the National by a
T wetland areas - primarily large.
he corporations, individuals and
The Wildlife Foundation was made possible Company
from foundations (1) restore and protect specially
and grant from Dow Chemical the agreement
$3,000.000 $1,000,000 installment of Conservation"
÷
selected wethind ecosystems designated Waterfowl as
An initial "Partnership for Wetlands D.C.
threatened by the North American itself
entitled presented by Dow during a Washington,
critical Management Plan. The Foundation IS
was press conference on May 23. 1992.
composed of three principal elements:
contribution. which will be matched through on a
WETLANDS AMERICA. the program projects under
The Dow basis with Congressional funds
which 1) land acquisition and conservation
one-to-one Fish and Wildlife Foundation.
are initiated by the Foundation,
the National the largest corporate Waterfowl donation 10 date on
2) REVOLVING America acquisitions and IS efforts.
FUND, which provides replenished loans for
represents behalf of the North American
Management Plan.
SINGH
Wetlands through private, site-specific fund-raising
mentioned the Foundation also operates a that can
ENDOWMENT FUNDS, stable sources provide of income.
As fund and endowment funds personal
revolving accept gifts of cash, securities. tangible
3) private contributions, that and its
created operating by support for the Foundation major
property, and real estate.
projects.
Because biological health of vast are frequently wetland
G commercial wetland or upland habitat. Ecologically
ifts of sold according to their ecological reinvested
real estate to the Foundation's revolving or
the Foundation seeks to ensure the
fund are value and the proceeds
comprehensive complementing partnerships other
in key properties are sold (1) other Wildlife conservation Service
5
tracts, with corporations and
established organizations to provide for the habitats. long-
significant entities, such as the U.S. Fish and
conservation term protection and restoration of wetland
4
DUCKS
NATIONAL HEADQUARTERS
One Waterfowl Way
UNLIMITED
Long Grove, Illinois 60047
(708) 438-4300
INC.
President
John E. Walker
Galveston, Texas
May 21, 1992
P 052
Chairman of the Board
Harry D. Knight
Williamsburg, Virginia
The President's Environmental and
Executive Vice President
Conservation Challenge Awards
Matthew B. Connolly, Jr.
Long Grove. Illinois
Council on Environmental Quality
722 Jackson Place NW
Senior Vice Presidents
Washington, DC 20503
Harold W. Andersen
Omaha, Nebraska
Attention: Award References:
J. Daniel Baasen
Stillwater, Minnesota
John R. Belz
Gentlemen:
St. Louis, Missouri
Jeff Churan
I am writing to strongly endorse the nomination of the
Chillicothe, Missouri
Partnership for Wetlands Conservation in the partnership
J. Travers Edwards, Jr.
category of the President's Environmental and
Newport News, Virginia
Conservation Challenge Award.
Randolph A. Marks
Buffalo, New York
The partnership is comprised of the Dow Chemical Company,
Carl A. Pierceall
Muskogee, Oklahoma
The Nature Conservancy, the National Fish and Wildlife
Foundation and Ducks Unlimited, Inc. Dow's contribution
Edwin H. Roberts
Oxford, Mississippi
is unprecedented in magnitude -- both in dollars and
Donald L. Rollins
international scope.
Zionsville, Indiana
Stephen L. Schuetz
The partnership was formed in 1990 and has already
Wichita, Kansas
enhanced wetlands property throughout North America. The
Robert.]. Sciutto
ACE Basin, encompassing 350,000 acres, has been a massive
Orinda, California
undertaking and the partnership's contributions are
Clark Springer
invaluable. Through this group, Peach Point in Texas has
Homer, Alaska
new water control structures to retain scarce freshwater,
John A. Tomke
Danville, California
assuring permanent marshes for wildlife. The partnership
also has reconstructed a 477 acre marsh -- Hillman Marsh
Thomas L. Williams III
Thomasville, Georgia
on the Lake Erie shoreline of Canada -- into a new haven
for wetland wildlife.
Treasurer
William G. Mecklenburg
Naples, Florida
On behalf of Ducks Unlimited, Inc., I'm proud to add my
endorsement of the Partnership for Wetlands Conservation
Assistant Treasurers
William C. Allen
and appreciate your serious consideration.
Barrington, Illinois
Stanley W. Koenig, Sr.
Sincerely,
Dundee, Illinois
Edward M. Puls
Long Grove, Illinois
Richard T. Schroeder
Matthew B. Connolly, Jr
Chicago, Illinois
Executive Vice President
Secretary
Peter N. Pund
St. Charles, Illinois
Executive Secretary
Kenneth V. McCreary
Long Grove, Illinois
LEADER IN WETLANDS CONSERVATION
DOW
DOW TODAY
No. 4
January 16, 1992
CONSERVATION 2000: Dow's Commitment To Wetlands
& Wildlife Habitat Protection
A parking lot at Dow's Texas Opera-
tions in Freeport has been covered with
shells and turned into a nesting
ground for these Black Skimmer birds.
CONSERVATION
DOW
A DOW COMMITMENT
TO PROTECT
Photo: Ed Cristr
THE ENVIRONMENT
W
e've come to realize that
and energy of thousands of Dow
it's not enough just to
employees, we've worked to save
operate our plants safe-
and restore more than 60,000 acres
ly and reduce our emissions. Pro-
of endangered wetlands on and
tecting the environment includes
near Dow property. In addition,
preserving and restoring vital natu-
we're partially financing the preser-
ral resources such as wetlands and
vation and enhancement of another
other places where animals eat,
380,000 acres of wetlands through-
sleep and breed. That's why at Dow
out the United States and Canada
facilities throughout the United
through partnerships with govern-
States and Canada, you will find
ment agencies, industry, commu-
conservation and restoration pro-
nity groups, and conservation and
jects that range from birds nesting
other organizations. And, now
at a parking lot filled with oyster
we're starting to do even more con-
shells, to a 150-acre preserve, to
servation work on or near Dow
EDITOR'S NOTE:
rearing ponds for redfish and wall-
properties.
The Environmental, Health and Safety
e.
function wanted to share this informa-
This new thrust comes from our
tion to multiple audiences via a pic-
In the past decade, through dona-
CONSERVATION 2000 initiative,
turesque brochure. But due to
tions of money, land and the time
launched in May 1990.
economic considerations we are using
(over)
the existing Dow Today format and
established distribution system.
DOW FAST FACTS
"Dow has long been involved in the conserva-
tion of wetlands and wildlife habitats on and
A look at the importance of wetlands
near our corporate properties. This new thrust
under CONSERVATION 2000 renews and
Did You Know?
broadens our efforts to leave the land and its
Wetlands provide habitat for waterfowl, pheasants and
other wildlife.
ecosystem as we found it - if not better."
Frank Popoff,
Dow president and CEO,
May 23, 1990
"Dow's contribution is one of the most signifi-
cant to benefit conservation that has been
made by a corporation. No less significant is
Dow's leadership in restoring wetlands on its
own property."
James D. Range, chairman of the board,
National Fish and Wildlife Foundation
May 23, 1990
Wetlands also act as a filter to remove pollutants from water
thereby improving the quality; absorb water which prevents
flooding; recharge farm wells; and produce timber, fish and game.
On May 23, 1990, Dow joined forces
protect North America's wetlands.
presented to the partners in 1990
with three premier conservation
Dow's contribution through CON-
provided financial assistance to key
organizations - Ducks Unlimited,
SERVATION 2000 represents the
preservation projects at the sprawl-
Inc., The Nature Conservancy and
largest corporate financial donation
ing 350,000-acre ACE Basin, south
The National Fish and Wildlife
ever to benefit the 6 million acres of
of Charleston in South Carolina's
Foundation - to form the "Partner-
critical wetlands habitats included
low country; the 10,311-acre Peach
ship for Wetlands Conservation."
in the agreement between the
Point Wildlife Management Area in
Dow's contribution to the partner-
United States and Canada - called
Brazoria County, Texas; and the
the North American Waterfowl
900-acre Hillman Marsh Conserva-
ship is a donation of $3 million over
a four-year period to partially fi-
Management Plan.
tion Area in Ontario, Canada.
nance projects that preserve and
The first $1 million installment Dow
On September 17, 1991, Dow pre-
sented our partners the second
installment - $550,000. That dona-
tion provided partial funding for
the 7,000-acre Mandalay Marsh, a
wetlands complex lying along the
Louisiana Coast within the Bayou
Penchant Basin; the 14,000-acre Par-
rott Ranch, located along the Sacra-
mento River in north-central
California; and the 2,227-acre Del-
homme Reserve in Texas.
Of Dow's total financial contribution
of $500,000 to the Hillman Marsh
HILLMAN
MARSH
Conservation Area, Dow Canada's
$285,000 donation is the largest ever
Photo: Wayne djack
to a Ducks Unlimited Canada project.
Dow Canada also donated another
$30,000 to help make an on-site nature
center an educational tool.
The level of commitment and the depth of
ision Dow has exhibited in this "Partnership for
DOW FAST FACTS
Vetlands Conservation" program should serve as
A look at the statistics that show our wetlands
preservation progress
an inspiration to all corporations - large and
small - to establish their niche in the conserva-
Did You Know?
tion movement and move forward with dispatch.
A thousand acres of wetland habitat are destroyed daily.*
"When you get right down to it, this is a gift of
life, and what greater gift is there?"
John Ernest Walker, president,
Ducks Unlimited, Inc.
May 23, 1990
Our commitment to the "Partner-
Through Conservation 2000, Dow is contibuting $3 million for
ship for Wetlands Conservation"
wetlands protection and restoration, the largest corporate
also includes using $500,000 of that
financial donation ever to benefit the North American Water-
$3 million to protect, conserve and
fowl Management Plan. Under the Plan, Canada and the U.S.
seek to protect more than 6 million acres of important wet-
restore wetlands and wildlife habi-
lands in North America.
tat in and around Dow property.
It's an incentive for Dow employees
- our working "environmentalists" -
to dc even more "great things."
Projects underway include the con-
struction of a wildlife rehabilita-
tion/release cage to care for
animals in Granville, Ohio; conver-
sion of a 60-plus acre area of now
fallow land into a wildlife area and
nature trail at the Hanging Rock
plant in Ohio; enhancement of a
wooded area at the Riverside plant
in Missouri, and an eight-acre
seasonal wetlands in Pittsburg,
California.
Tens of thousands of geese, ducks,
Alimited
wading birds, shore birds and song-
birds drop by or nest in the 2,227-acre
Delhomme Reserve in Texas.
Photo: Du
MICHIGAN DIVISION
Our environmental efforts begin at
wetlands to Ducks Unlimited, Inc.
home, in and around the communi-
That land, just east of Dow's Lud-
ties where we live and work. In
ington plant, is a haven for ducks,
1985, for instance. Dow's Michigan
swans and geeso. Additionally, as
Division donated 51 acres of prime
part of a partnership, we donated 43
acres of land at that plant site and
$12,000 worth of equipment for con-
struction of a walleve rearing pond
- to bring the species back to the
Ludington area.
We are donating $132,000 over a
three-vear period to the develop-
ment of a wetland site which will be
incorporated into the educational
activities at the Chippewa Nature
Center in Midland, Michigan.
Officials four one of 30 wetlands sites
Photo Anila Kenth
in four mid-Michigan counties being
restored through 11 partnership of Dote.
General Motors Corporation and
Michigan state conservation agencies.
EASTERN DIVISION
Dow's Eastern Division facilities in
Dalton, Georgia; Granville, Ohio;
and Joliet, Illinois, are among the
company's four sites to be recog-
nized for meeting high standards of
environmental enhancement by the
Wildlife Habitat Enhancement
Council (WHEC). Dow's Freeport,
Texas, facility also has received
such certification from WHEC, a
national non-profit coalition of indi-
viduals, corporations and environ-
mental groups that helps com-
panies improve their lands for
wildlife.
Photo: Ty Witwer
"The plans and projects at these
Dow facilities are biólogically
sound and beneficial to wildlife and
deserve public recognition and sup-
Each year, migrating geese rest and nest at the pond on the 1 1/2-acres wetlands at
port," said Joyce Kelly, executive
director of WHEC. "Dow and its
the Granville Research and Development Center. The wildlife habitat at the facility
also contains switch grass and prairie flower areas, and a nature trail with nesting
employees who have established
these wildlife programs have made
boxes for various species of birds. The wildlife habitat committee sponsors an
substantial long-term commitments
annual photography contest and an "Adopt-A-Bluebird" program.
to wildlife protection."
LOUISIANA DIVISION
t the Grand Bayou Operations
That donation was
racilities, we have a fledgling "Dow
in addition to the
for Ducks" program where employ-
more than 46,000
ees' families build wood duck nest-
acres of land in and
ing boxes from kits that were made
adjacent to the
at the carpenter shop there. Some of
Atchafalaya Basin,
the plywood for the project was
which Dow donated
"recycled" from the production
to the state of
plants. Of the 60 duck boxes built in
Louisiana in 1981 to
1991, the majority were donated to
be used as wildlife
the Louisiana Department of
management areas
Wildlife and Fisheries. The rest of
open to the public.
the boxes were put up at the divi-
sion's Brine Production Facility in
Napoleonville.
Dom Chemical. H.S.A.
For providing the key to open
"The significance of your donation (Atchafalaya Basin land) in
the door of compromise on saving the
tangible terms of acreage and future-related public benefit alone
great Atchafalaya Basin Wilderness.
cannot be overstated.
PRESENTED BY THE
LOUISIANA WILDLIFE FEDERATION
Gary 1. Hickman,
then area manager of the U.S. Department of Interior Fish and
Photo: Gleason Photography
Wildlife Service in Jackson, Miss.
December 1981
TEXAS OPERATIONS
The Dow folks in Texas have a fish
at the Dow Nature Refuge in Lake
and screech owls. Dow also has
story to tell: a nature preserve; a
Jackson, Texas. The site contains
donated 60 acres of land in Lake
hatcherv on the way; and a parking
plantings of wildflowers and trees.
Jackson and is assisting in the
lot that really is for the birds. Each
And nesting boxes for several
development of a world-class ma-
year, about 150 species of birds land
species of songbirds, wood ducks
rine hatchery.
From April to August every year
since 1968, orange and black-billed
skimmer birds have taken over this
shell-covered parking lot at the
Freeport, Texas, plant. The lot now
serves as a rookery for the largest
black skimmer nesting colony on
the Texas coast and the only nesting
ground located inside an industrial
complex. An annual "Skimmer
Open House" at the plant remains a
popular attraction.
Texas Parks and Wildlife officials like
these two men assist in harvesting
redfish reared in a 12-acre pond at
Photo: Ed Cris
Dow's Freeport, Texas, plant. More
than 12 million redfish fingerlings
have been raised there since 1985.
WESTERN DIVISION
Many Monarch butterflies like this
one frequent the 150-acre Dow Wet-
lands Preserve in Pittsburg, Califor-
nia. Lying on the eastern portion of
Dow's Pittsburg plant and adjacent
to the San Joaquin River, the pre-
Photo: Western Division
serve features both tidal salt marsh
and upland grass areas. The pre-
serve is home to numerous wildlife
species and several rare native
plants.
WESTERN CANADA DIVISION
Protection of the environment has
the petrochemical industry. To
played an important part in Dow
reduce the overall environmental
Canada's $800 million Hydrocar-
impact of this business expansion, a
bons Project, which is designed to
220-acre "Wildlife Greenbelt" is
produce the feedstock ethylene for
being built to surround the project
site in Fort Saskatchewan, Alberta,
Canada. The area now hosts a vari-
ety of wildlife species including
white-tail deer, red fox, red-tailed
hawks and waterfowl.
Initiated in 1989 and scheduled for
completion in 1993, the greenbelt
will consist of 74 acres of wetlands
and 145 acres of landscaped areas.
The area now features over 14 dif-
ferent species of wildflowers native
to Alberta, producing an array of
colors.
Photo: Gerry Emas
DOW TODAY is published by Dow News & Media Services, Midland, MI 48674 (517) 636-2381
Editor: Jan Larson; Editorial Assistant: Cheryl Schultz; Contributing Editor: Anthony Hebron;
Graphics: Dow Graphic Communications.
Printed on PRO Recycled Paper
Application Summary
Number:
Q.001
116ject:
Environmental Management and Conservation at IBM
Contact:
Mr. John F. Serino
IBM Corporation
208 Harbor Dr.
Telephone:
Stamford, CT , 06904-
(203) 973-7750
Summary:
IBM demonstrates that a large company can institutionalize and
practice environmental protection and conservation through
visionary policies, sound practices, executive leadership and
employee commitment. IBM's proven record of accomplishments
results from meeting or exceeding government regulations and,
where none exist, by setting and adhering to its own stringent
standards.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
mments:
Outstanding program, strong and clear package. Very
impressive recommendations from outside experts. Note clear
policies from Chairman. Goals include energy conservation,
waste reduction, recycling CFC reductions, and air emission
reduction. Evidence of awards and other employee incentives.
Both real time incident reporting and long range plans and
research. Goal achievement is tracked and statistics are
supplied in the package. Notes 22 awards for the program in
past 5 years.
Over the years, IBM's approach to environmental issues has
been improving. Now IBM has committed to do what's right for
the environment and established the comprehensive program.
IBM generously donated millions of dollars to various
organizations and research institutions to facilitate
knowledge growth and technology transfer.
IBM is an innovator and leader in this field. They are using
their market clout to improve not only their environmental
record, but that of its suppliers-even in the developing
world.
Leadership position in CFC reduction, toxic air emissions.
IBM has been engaged on all fronts for years -- not recent
conversion. Forefront of technology to protect environment.
Has applied IBM's management excellence to integrated
approach throughout organization worldwide. Environmental
policies clearly stated and aggresively implemented. Invested
substantial funds when industry was in downturn -- evidence of
real commitment.
Heavy on policy and guidelines. Ahead of curve on air toxics.
Good support letters. sound policy. CFC reductions.
Q.001
Question 5
Environmental Quality Management,
Respect for the Planet at IBM
IBM has a long-standing commitment to environmental protection.
In 1967, 1971 and 1974, IBM issued worldwide policies on safety, the environment
and conservation. Each has been strengthened over the years. These policies, and
our subsequent actions, often were initiated before government regulations were
issued. The enclosed Corporate Policy 139 is the latest affirmation of objectives
that have been woven into IBM's business fabric for decades.
A corporate vice president oversees worldwide environmental affairs. Daily
operations are guided by written instructions and practices concerning
environmental protection. Compliance responsibilities are well-defined.
Environmental considerations are integral to research, development and in
relationships with customers and are applied equally wherever IBM does business.
IBM's long-standing waste management hierarchy calls for reducing, reusing,
recycling, and as a last resort, safely treating and disposing. Over the past
decade-plus, more than $1 billion has been invested in upgrading facilities and
implementing approaches, such as secondary containment with leak detection and
above-ground tanks and piping. All new construction incorporates state-of-the-art
environmental protection. In 1978, IBM established a safe PCB incineration
program, and in the same year, initiated a worldwide groundwater monitoring
program.
IBM has a comprehensive assessment program, including corporate audits.
Environmental Impact Assessments are prepared for every product and process. All
sites annually submit Environmental Master Plans, which are consolidated and used
by management to assess performance and identify areas for improvement.
All plants are prepared to handle potential environmental emergencies, with
trained employees, proper equipment and community coordination. A worldwide
computer network is used to provide immediate notification of problems, alert
other locations to exposures and prevent potential recurrences.
IBM's goal to eliminate CFCs from processes and products by 1993 is six years
ahead of the Clean Air Act targets. IBM has established a similar goal to stop
using methyl chloroform by 1995, six years ahead of the Clean Air Act
requirements.
IBM's programs have produced results, including the following:
Reduced CFC emissions worldwide by 83% from 1987 through 1991
Reduced generated hazardous materials worldwide by 48% from 1985 through 1991
and recycled 87% of them in 1991
Achieved 58% recycling of solid waste worldwide
Conserved 4.1 billion kilowatt-hours of energy worldwide since 1986
Reduced SARA releases by 62% from 1987 through 1990, including a 76% reduction
in air emissions
Achieved an exemplary OSHA record
Over the years, IBM has extended its commitment to the environment -- from its
daily operations to philanthropic efforts to facilitate knowledge growth and
technology transfer. Examples include a $6.5 million donation to the United
Nations to support the Global Resource Information Database and a $25 million
grant program for environmental research at universities and research institutes.
IBM encourages its employees to volunteer their time for environmental causes and
supports those activities through such means as matching grants to organizations
in which employees are involved.
In summary, through visionary policies, sound practices, employee leadership and
commitment, environmental protection and conservation are ingrained within IBM.
Question 6.
B. ENVIRONMENTAL QUALITY MANAGEMENT
1. What are the organization's environmental policies and objectives?
The objective of IBM' Corporate Policies is to govern actions within IBM to
ensure they reflect the company's value system. The policies addressing our
commitment to protect the environment direct us to provide a safe and healthful
workplace, be an environmentally responsible neighbor, respect natural resources
by conserving and recycling, develop environmentally friendly products, use
processes that do not adversely affect the environment, ensure energy efficiency
throughout our business, assist in developing technological solutions to global
environmental problems, meet or exceed all applicable government requirements and
set stringent standards where none exist, and conduct rigorous, audits of our
compliance.
2. How has the organization's top management demonstrated commitment to these
policies and objectives? Do the policies demonstrate commitment beyond legal
compliance?
IBM's Corporate Policies are issued by the Chief Executive Officer. The
Corporate Staff is responsible for issuing the supporting directives. Unit
executives are held accountable for the environmental activities of their units.
Many of IBM's programs supporting these environmental policies were instituted
prior to governmental regulations and standards. IBM thus set many of its own
stringent standards where none existed in law. Examples of IBM's efforts taken
prior to government requirements include replacement of underground storage
tanks with above-ground tanks, utilization of double-walled piping and secondary
containment, initiation of groundwater monitoring at all plant sites, and
efforts to eliminate CFCs.
3. What are the organization's environmental standards for its product (s) and
operations?
IBM's Corporate Policies are supported by Corporate Instructions which implement
the policies through mandatory uniform practices that control our operations
worldwide. They range from chemical reporting requirements to release prevention,
from emergency planning to hazardous waste management, from control of contractor
chemicals to energy management. A listing of the Instructions is attached.
Our product-related Instructions address the identification and control of
potential adverse environmental effects of our products and processes, whether
through IBM's processes or those of our contractors. They cover such areas as
product safety, pollution prevention, energy efficiency, and activities
associated with end-of-life product disposal.
4. How are these policies and objectives incorporated in the: a) day-to-day
management of the organization; and b) the organization's long-range planning,
capital and operating budgets?
IBM's operations are carried out in accordance with our Corporate Instructions
and are audited against them. Our Corporate Practices provide further guidelines
and direction. Reportable incidents are reported in real-time through our
on-line reporting system, as are additional items included under IBM's more-
comprehensive internal reporting requirements. Pollution prevention is an
important objective in our product design, development and manufacturing
decision-making. Both long- and short-range planning are assisted through our
Environmental Master Plan Program, wherein all manufacturing operations report
their environmental activities, and capital/expense plans annually to their
upper-management and Corporate Headquarters.
5. How are these policies and objectives reflected in the organization's
relationships with employees, customers, suppliers, and the general public?
All IBM employees are expected to operate in accordance with our Corporate
Policies and Instructions. IBM's Business Conduct Guidelines also require
employees to maintain IBM's standards in protecting the environment. We
require our third-party contractors to maintain environmentally responsible
operations. We have initiated product return programs in some countries to
provide cradle-to-grave management of our products for customers. We share
information and emergency plans with residents of the towns in which we
operate. IBM also transfers technology on reducing ozone-depleting chemicals
through publications and membership in ICOLP, and has published technical
information on reducing waste in packaging.
6. What are the organization's control mechanisms that give decision-makers
objective data to measure continuous performance improvement toward its short-
and long-term objectives?
IBM has vigorous self-assessment and audit programs which include environmental,
chemical, energy and safety audits. They are performed by local management,
headquarters staffs, and the Corporate Audit staff. The results of these
audits are reported to upper-management and the Corporate Environmental Affairs
staff, and ultimately to the Chairman and Board of Directors. Performance
results are reported annually through the master planning program. They are
also reported, internally and externally, in IBM's Environmental Report, a
copy of which is attached. Our impact assessment program ensures evaluation
of the environmental consequences of our products.
7. What quantifiable, sustained environmental quality results in product and
processes have resulted from the organization's environmental approach?
IBM's US manufacturing sites achieved a 65 percent year-to-year reduction in
CFC emissions (from 1990) for a cumulative reduction of 92 percent since 1987.
The company's US methylchloroform emissions declined 89 percent over the same
period. IBM reduced its generation of hazardous waste worldwide 48 percent
over the past five years, and 87 percent of the waste generated in 1991 was
recycled. We recycle 57 percent of our solid waste worldwide. Through our
energy conservation programs, IBM saved 4.1 billion kilowatt hours worldwide
since 1986, which equates to a reduction of 420,000 tons of carbon dioxide per
year.
Application Summary
ID Number: Q.001
Project:
Environmental Management and Conservation at IBM
Contact:
Mr. John F. Serino
IBM Corporation
208 Harbor Dr.
Telephone:
Stamford, CT 06904-
(203) 973-7750
Summary:
IBM demonstrates that a large company can institutionalize and
practice environmental protection and conservation through
visionary policies, sound practices, executive leadership and
employee commitment. IBM's proven record of accomplishments
results from meeting or exceeding government regulations and,
where none exist, by setting and adhering to its own stringent
standards.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
mments:
Outstanding program, strong and clear package. Very
impressive recommendations from outside experts. Note clear
policies from Chairman. Goals include energy conservation,
waste reduction, recycling CFC reductions, and air emission
reduction. Evidence of awards and other employee incentives.
Both real time incident reporting and long range plans and
research. Goal achievement is tracked and statistics are
supplied in the package. Notes 22 awards for the program in
past 5 years.
Over the years, IBM's approach to environmental issues has
been improving. Now IBM has committed to do what's right for
the environment and established the comprehensive program.
IBM generously donated millions of dollars to various
organizations and research institutions to facilitate
knowledge growth and technology transfer.
IBM is an innovator and leader in this field. They are using
their market clout to improve not only their environmental
record, but that of its suppliers-even in the developing
world.
Leadership position in CFC reduction, toxic air emissions.
IBM has been engaged on all fronts for years -- not recent
conversion. Forefront of technology to protect environment.
Has applied IBM's management excellence to integrated
approach throughout organization worldwide. Environmental
policies clearly stated and aggresively implemented. Invested
substantial funds when industry was in downturn -- evidence of
real commitment.
Heavy on policy and guidelines. Ahead of curve on air toxics.
Good support letters. sound policy. CFC reductions.
Q.001
Question 5
Environmental Quality Management,
Respect for the Planet at IBM
IBM has a long-standing commitment to environmental protection.
In 1967, 1971 and 1974, IBM issued worldwide policies on safety, the environment
and conservation. Each has been strengthened over the years. These policies, and
our subsequent actions, often were initiated before government regulations were
issued. The enclosed Corporate Policy 139 is the latest affirmation of objectives
that have been woven into IBM's business fabric for decades.
A corporate vice president oversees worldwide environmental affairs. Daily
operations are guided by written instructions and practices concerning
environmental protection. Compliance responsibilities are well-defined.
Environmental considerations are integral to research, development and in
relationships with customers and are applied equally wherever IBM does business.
IBM's long-standing waste management hierarchy calls for reducing, reusing,
recycling, and as a last resort, safely treating and disposing. Over the past
decade-plus, more than $1 billion has been invested in upgrading facilities and
implementing approaches, such as secondary containment with leak detection and
above-ground tanks and piping. All new construction incorporates state-of-the-art
environmental protection. In 1978, IBM established a safe PCB incineration
program, and in the same year, initiated a worldwide groundwater monitoring
program.
IBM has a comprehensive assessment program, including corporate audits.
Environmental Impact Assessments are prepared for every product and process. All
sites annually submit Environmental Master Plans, which are consolidated and used
by management to assess performance and identify areas for improvement.
All plants are prepared to handle potential environmental emergencies, with
trained employees, proper equipment and community coordination. A worldwide
computer network is used to provide immediate notification of problems, alert
other locations to exposures and prevent potential recurrences.
IBM's goal to eliminate CFCs from processes and products by 1993 is six years
ahead of the Clean Air Act targets. IBM has established a similar goal to stop
using methyl chloroform by 1995, six years ahead of the Clean Air Act
requirements.
IBM's programs have produced results, including the following:
o Reduced CFC emissions worldwide by 83% from 1987 through 1991
o
Reduced generated hazardous materials worldwide by 48% from 1985 through 1991
and recycled 87% of them in 1991
Achieved 58% recycling of solid waste worldwide
Conserved 4.1 billion kilowatt-hours of energy worldwide since 1986
Reduced SARA releases by 62% from 1987 through 1990, including a 76% reduction
in air emissions
Achieved an exemplary OSHA record
Over the years, IBM has extended its commitment to the environment -- from its
daily operations to philanthropic efforts to facilitate knowledge growth and
technology transfer. Examples include a $6.5 million donation to the United
Nations to support the Global Resource Information Database and a $25 million
grant program for environmental research at universities and research institutes.
IBM encourages its employees to volunteer their time for environmental causes and
supports those activities through such means as matching grants to organizations
in which employees are involved.
In summary, through visionary policies, sound practices, employee leadership and
commitment, environmental protection and conservation are ingrained within IBM.
Question 6.
B. ENVIRONMENTAL QUALITY MANAGEMENT
1. What are the organization's environmental policies and objectives?
The objective of IBM's Corporate Policies is to govern actions within IBM to
ensure they reflect the company's value system. The policies addressing our
commitment to protect the environment direct us to provide a safe and healthful
workplace, be an environmentally responsible neighbor, respect natural resources
by conserving and recycling, develop environmentally friendly products, use
processes that do not adversely affect the environment, ensure energy efficiency
throughout our business, assist in developing technological solutions to global
environmental problems, meet or exceed all applicable government requirements and
set stringent standards where none exist, and conduct. rigorous audits of our
compliance.
2. How has the organization's top management demonstrated commitment to these
policies and objectives? Do the policies demonstrate commitment beyond legal
compliance?
IBM's Corporate Policies are issued by the Chief Executive Officer. The
Corporate Staff is responsible for issuing the supporting directives. Unit
executives are held accountable for the environmental activities of their units.
Many of IBM's programs supporting these environmental policies were instituted
prior to governmental regulations and standards. IBM thus set many of its own
stringent standards where none existed in law. Examples of IBM's efforts taken
prior to government requirements include replacement of underground storage
tanks with above-ground tanks, utilization of double-walled piping and secondary
containment, initiation of groundwater monitoring at all plant sites, and
efforts to eliminate CFCs.
3. What are the organization's environmental standards for its product(s) and
operations?
IBM's Corporate Policies are supported by Corporate Instructions which implement
the policies through mandatory uniform practices that control our operations
worldwide. They range from chemical reporting requirements to release prevention,
from emergency planning to hazardous waste management, from control of contractor
chemicals to energy management. A listing of the Instructions is attached.
Our product-related Instructions address the identification and control of
potential adverse environmental effects of our products and processes, whether
through IBM's processes or those of our contractors. They cover such areas as
product safety, pollution prevention, energy efficiency, and activities
associated with end-of-life product disposal.
4. How are these policies and objectives incorporated in the: a) day-to-day
management of the organization; and b) the organization's long-range planning,
capital and operating budgets?
IBM's operations are carried out in accordance with our Corporate Instructions
and are audited against them. Our Corporate Practices provide further guidelines
and direction. Reportable incidents are reported in real-time through our
on-line reporting system, as are additional items included under IBM's more-
comprehensive internal reporting requirements. Pollution prevention is an
important objective in our product design, development and manufacturing
decision-making. Both long- and short-range planning are assisted through our
Environmental Master Plan Program, wherein all manufacturing operations report
their environmental activities, and capital/expense plans annually to their
upper-management and Corporate Headquarters.
5. How are these policies and objectives reflected in the organization's
relationships with employees, customers, suppliers, and the general public?
All IBM employees are expected to operate in accordance with our Corporate
Policies and Instructions. IBM's Business Conduct Guidelines also require
employees to maintain IBM's standards in protecting the environment. We
require our third-party contractors to maintain environmentally responsible
operations. We have initiated product return programs in some countries to
provide cradle-to-grave management of our products for customers. We share
information and emergency plans with residents of the towns in which we
operate. IBM also transfers technology on reducing ozone-depleting chemicals
through publications and membership in ICOLP, and has published technical
information on reducing waste in packaging.
6. What are the organization's control mechanisms that give decision-makers
objective data to measure continuous performance improvement toward its short-
and long-term objectives?
IBM has vigorous self-assessment and audit programs which include environmental,
chemical, energy and safety audits. They are performed by local management,
headquarters staffs, and the Corporate Audit staff. The results of these
audits are reported to upper-management and the Corporate Environmental Affairs
staff, and ultimately to the Chairman and Board of Directors. Performance
results are reported annually through the master planning program. They are
also reported, internally and externally, in IBM's Environmental Report, a
copy of which is attached. Our impact assessment program ensures evaluation
of the environmental consequences of our products.
7. What quantifiable, sustained environmental quality results in product and
processes have resulted from the organization's environmental approach?
IBM's US manufacturing sites achieved a 65 percent year-to-year reduction in
CFC emissions (from 1990) for a cumulative reduction of 92 percent since 1987.
The company's US methylchloroform emissions declined 89 percent over the same
period. IBM reduced its generation of hazardous waste worldwide 48 percent
over the past five years, and 87 percent of the waste generated in 1991 was
recycled. We recycle 57 percent of our solid waste worldwide. Through our
energy conservation programs, IBM saved 4.1 billion kilowatt hours worldwide
since 1986, which equates to a reduction of 420,000 tons of carbon dioxide per
year.
0.001
6. A-D: Please answer only the following Award criteria
Application Form-1992
questions pertaining to the specific Award category for
which you are applying. (For example: Partnership-category.
Please read the application form carefully and provide all information
answer questions A1-A5: EQM. B1-B7; Innovation. C1-C5:
requested. Please type or print clearly. Supplementary pages should
Education, D1-D5).
follow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one category. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question 6.)
not exceed two pages.
(01) Partnership
A. PARTNERSHIP: awarded to diverse organizations or
(02) X Environmental Quality Management
groups that have fostered cooperative approaches to envi-
(03)
Innovation
ronmental needs at the local, regional, or national level.
(04) Education and Communication
1. Who are the partnership's members? What are their
2. Name of the project or program described in this application:
roles? What resources do they bring to the partnership?
Environmental Management and Conservation at IBM
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet, if needed)
conservation objectives? Has a sustainable plan of con-
certed action for meeting these needs been established?
X Mr. Mrs. Ms. Miss Dr.
3. How is the partnership distinctive or innovative?
Name: Arthur J. Hedge, Jr.
What obstacles, environmental or otherwise, does it
overcome?
:le:
IBM Vice President, Environmental Affairs
4. What measurable environmental or conservation
ganization:
IBM Corporation
benefits has the partnership produced?
Street:
208 Harbor Drive
5. What aspects of the partnership can be modeled by
others and transferred to other settings?
City:
Stamford
State:
CT
Zip: 06904
B. ENVIRONMENTAL QUALITY MANAGEMENT:
Telephone: 203-973-7777
Fax: 203-973-7771
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
reflects broad-based organizational approaches. Special
X Mr. Mrs. Ms. Miss Dr.
programs or projects may be more appropriate for entry
in one of the other three award categories.)
Name: John F. Serino, Jr.
1. What are the organization's environmental policies
Title:
Director, Corporate Environmental Programs
and objectives?
Organization:
IBM Corporation
2. How has the organization's top management
demonstrated commitment to these policies and obfec-
Street:
208 Harbor Drive
tives? Do the policies demonstrate commitment
beyond legal compliance?
City:
Stamford
State:
CT
Zip:
06904
3. What are the organization's environmental start-
Telephone: 203-973-7750
Fax: 203-973-7092
dards for its product(s) and operations? (Explain
they go beyond legal constraints and how they relate
DTE: The Selection Committee will rely heavily on Questions 5-6 in
agement control mechanisms.)
termining how well the application meets the award criteria.
5. Please attach a one-page (not to exceed 500 words) summary, suitable
4. How are these policies and objectives incorporated in
for publication, which provides a complete overview of the application.
the: a) Day-to-day management of the organization: Organ
The one-page response should be clear, concise, and should emphasize
nization's decision-making about research and development
quantifiable results or benefits of the program.
long-range planning, capital, and operating budgets?
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
7. How long has the technology, program, project or service been
and the general public?
operational?
Early 1940s, formal corporate programs 1967, 1
6. What are the organization's control mechanisms that give
and 1974
decision makers objective data to measure continuous perfor-
8. Which of the following most accurately describes the appli-
mance improvement toward its short- and long-term environ-
cant(s)? (Check more than one, if applicable.)
mental objectives?
(01) X National Business or Industry
7. What quantifiable, sustained environmental quality results
(02)
Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03)
National Nonprofit Organization or Foundation
tion's environmental approach?
(04)
Regional or Local Nonprofit Organization
(05)
Local or State Government/Government Agency
(06)
Educational Organization
C. INNOVATION-awarded to individuals, organizations and
(07)
Voluntary Civic Organization
groups who have demonstrated exceptional creativity or pio-
(08)
Trade or Professional Society
neered new approaches in the development and/or execution of
(09)
Youth Organization
technologies, programs, projects, or services that are environ-
(10)
Labor Organization
mentally sound and economically sensible?
(11) Individual
(12)
Other (Please describe):
1. What is the purpose of the technology, program, project or
service?
9. If business or industry, which of the following best describes
the type of business or industry?
2. How is the technology, program, project, or service distinc-
tive or innovative? What obstacles, environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
(02)
Aerospace
(03) Communications
3. How is the technology, program, project, or service superior
(04) Construction
to other approaches? Does it offer a viable alternative to a
(05) X Electromics/Computers
problem for which no solutions previously existed?
(06)
Energy
(07)
Engineering
4. Can the technology, program, project or service be replicated
(08)
Environmental Services
(09)
Financial Services/Insurance/Real Estate
in an economically feasible manner?
(10)
Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11)
Manufacturing-Other
efits or results of the technology, program, project, or service?
(12) Mining
(13)
Recreation
(14) Trade-Wholesale
D. EDUCATION AND COMMUNICATION-awarded to indi-
(15)
Transportation
viduals, organizations, or groups which have developed educa-
(16)
Utilities-Electric, Gas or
tional or informational programs that inspire respect for the
(17)
Other (Please describe):
environment and raise the public's environmental literacy.
10. Which of the following most accurately describes the environ-
1. What is the program? What are its environmental or conser-
mental program under consideration for an award? (Check more
vation objectives?
than one, if applicable.)
2. Who is the program's audience? How large is the audience?
(01)
agriculture
How is the program's effect on the audience determined?
(02) X air quality
(03) X conservation
3. What is original or distinctive about the program?
(04)
education-general public
(05) X education-academic
4. What are the measurable results or benefits produced by the
(06) X energy
program? How does* the program promote the development
(07) X environmental quality management
of an environmental ethic and make a positive contribution to
(08)
forestry
environmental awareness?
(09) X hazardous waste remediation
(10) X international
5. How can the program be used or modeled by others?
(11) natural resources
(12) X pollution control
14. Please indicate which of the following are the primary audi-
(13) recreation
ences, beneficiaries, or users of the program or service, and esti-
(14) X recycling
mate how many persons are served: (Select up to 3 categories.)
(15) X solid waste
(16) X source reduction/pollution prevention
Type
How Many People
(17) X water quality
(18) wetlands
(01) Business or Industry
(19) wildlife and fish resources
(02) Trade or Professional Society
(20) X Other (Please describe): Technology Transfer
(03) Government
(04) Educational Organizations
11. If applicable, list the sources of the program's support and the
(05) Youth
percentage of support provided, including grants and in-kind
(06) Community or Public Interest Groups
contributions of goods and services. (Use separate sheet if needed).
(07) X Local Community or Local Public
various
(0S) X General Public
various
Source N/A
%
(09) X Employees
345,000
(10) Customers or Clients
Source
%
(11) Other (Please describe):
Source
%
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
22 in past 5 yrs: EPA Administrator's Award
and services:
(1992-Pollution Prevention), World Environment
In last decade, over $1 billion in capital
Center's 1990 Gold Medal Award for Int'l. Corp.
$has been invested in upgrading our facilities Environmental Achievement, Minn. Gov's. Award
(for Pollution Prevention), N.C. Gov's. Award
13. If the project is ongoing, what is the annual cost?
(Waste Management), 2 Environmental Business
Awards from Penincula Conservation Center
$ 270 million in capital & expense .. 1991
Foundation (Air Programs and Energy Conservation
and OSHA's Star Site Award.
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
IBM demonstrates that a large company can institutionalize and practice environmental
protection and conservation through visionary policies, sound practices, executive
leadership and employee commitment. IBM's proven record of accomplishments results
from meeting or exceeding government regulations and, where none exist, by setting and
adhering to its own stringent standards.
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when submitted for consideration. Letters
should be addressed: "Attention: Award References." References
Completed applications must be postmarked
should have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
Conservation Challenge Awards
beneficiaries of your program.
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
Washington, DC 20503
below.
All information submitted with the application should be
See attached.
considered public information and becomes property of
Name:
the President's Challenge Awards program.
Title:
Award recipients will be notified in Fall 1992. Recipients
must be willing to assist the President's Challenge Awards
Street:
program in making nonproprietary information about
their environmental programs available to others who
City:
State:
Zip:
wish to replicate their success.
Telephone:
Fax:
Application Format
Please submit one original and four photocopies of your
Name:
See attached.
application. You may include up to 10 pages of supporting
materials. (NOTE: Photocopying both sides of a sheet of
Title:
paper will be considered two-pages.) Any oversized items
must be reduced to fit a standard 8.5" X 11" page format.
Street:
Supporting materials may include items such as brochures,
City:
State:
Zip:
photographs, press clippings, and graphs depicting the
program's results. The materials may not be used as a
Telephone:
Fax:
substitute for written responses to Questions 5 and 6.
The order of pages in the submitted application should be
Name:
See attached.
as follows:
1. 4-page application (Questions 1-20)
Title:
2. 500-word overview summary (Question 5)
3. 2-page responses to criteria questions (Question 6)
Street:
4. 10 pages of supporting materials
5. 3 letters of recommendation (Question 17)
City:
State:
Zip:
NOTE: The entire package should be stapled in the upper,
Telephone:
Fax:
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
by the technical evaluators and selection committee. Do
18. Please sign below to Endicate that all applicants agree a) to
not put the application or backup materials into a binder,
abide by the rules and requirements of the awards competition,
notebook or plastic cover.
and b) that all informati: submitted is true and accurate to the
best of their knowledge
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Paperwork Reduction Act, CEQ estimates that completion of this
Signature:
Date: 5/21/92
application will take 10 hours. Send comments regarding the col-
beige, Jr.
lection of this information, including suggestions for reducing the
Title: IBM Vice Pres. Organization: IBM Corporation
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
ject, Office of Management and Budget, Office of Information and
Environmental Affairs
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
Telephone: 203-973-7777
printed on recycled paper containing more than 50% post-consumer waste
Question 5
Environmental Quality Management,
Respect for the Planet at IBM
IBM has a long-standing commitment to environmental protection.
In 1967, 1971 and 1974, IBM issued worldwide policies on safety, the environment
and conservation. Each has been strengthened over the years. These policies, and
our subsequent actions, often were initiated before government regulations were
issued. The enclosed Corporate Policy 139 is the latest affirmation of objectives
that have been woven into IBM's business fabric for decades.
A corporate vice president oversees worldwide environmental affairs. Daily
operations are guided by written instructions and practices concerning
environmental protection. Compliance responsibilities are well-defined.
Environmental considerations are integral to research, development and in
relationships with customers and are applied equally wherever IBM does business.
IBM's long-standing waste management hierarchy calls for reducing, reusing,
recycling, and as a last resort, safely treating and disposing. Over the past
decade-plus, more than $1 billion has been invested in upgrading facilities and
implementing approaches, such as secondary containment with leak detection and
above-ground tanks and piping. All new construction incorporates state-of-the-art
environmental protection. In 1978, IBM established a safe PCB incineration
program, and in the same year, initiated a worldwide groundwater monitoring
program.
IBM has a comprehensive assessment program, including corporate audits.
Environmental Impact Assessments are prepared for every product and process. All
sites annually submit Environmental Master Plans, which are consolidated and used
by management to assess performance and identify areas for improvement.
All plants are prepared to handle potential environmental emergencies, with
trained employees, proper equipment and community coordination. A worldwide
computer network is used to provide immediate notification of problems, alert
other locations to exposures and prevent potential recurrences.
IBM's goal to eliminate CFCs from processes and products by 1993 is six years
ahead of the Clean Air Act targets. IBM has established a similar goal to stop
using methyl chloroform by 1995, six years ahead of the Clean Air Act
requirements.
IBM's programs have produced results, including the following:
o Reduced CFC emissions worldwide by 83% from 1987 through 1991
O Reduced generated hazardous materials worldwide by 48% from 1985 through 1991
and recycled 87% of them in 1991
O Achieved 58% recycling of solid waste worldwide
o Conserved 4.1 billion kilowatt-hours of energy worldwide since 1986
O Reduced SARA releases by 62% from 1987 through 1990, including a 76% reduction
in air emissions
o Achieved an exemplary OSHA record
Over the years, IBM has extended its commitment to the environment from its
daily operations to philanthropic efforts to facilitate knowledge growth and
technology transfer. Examples include a $6.5 million donation to the United
Nations to support the Global Resource Information Database and a $25 million
grant program for environmental research at universities and research institutes.
IBM encourages its employees to volunteer their time for environmental causes and
supports those activities through such means as matching grants to organizations
in which employees are involved.
In summary, through visionary policies, sound practices, employee leadership and
commitment, environmental protection and conservation are ingrained within IBM.
Question 6.
B. ENVIRONMENTAL QUALITY MANAGEMENT
1. What are the organization's environmental policies and objectives?
The objective of IBM's Corporate Policies is to govern actions within IBM to
ensure they reflect the company's value system. The policies addressing our
commitment to protect the environment direct us to provide a safe and healthful
workplace, be an environmentally responsible neighbor, respect natural resources
by conserving and recycling, develop environmentally friendly products, use
processes that do not adversely affect the environment, ensure energy efficiency
throughout our business, assist in developing technological solutions to global
environmental problems, meet or exceed all applicable government requirements and
set stringent standards where none exist, and conduct rigorous audits of our
compliance.
2. How has the organization's top management demonstrated commitment to these
policies and objectives? Do the policies demonstrate commitment beyond legal
compliance?
IBM's Corporate Policies are issued by the Chief Executive Officer. The
Corporate Staff is responsible for issuing the supporting directives. Unit
executives are held accountable for the environmental activities of their units.
Many of IBM's programs supporting these environmental policies were instituted
prior to governmental regulations and standards. IBM thus set many of its own
stringent standards where none existed in law. Examples of IBM's efforts taken
prior to government requirements include replacement of underground storage
tanks with above-ground tanks, utilization of double-walled piping and secondary
containment, initiation of groundwater monitoring at all plant sites, and
efforts to eliminate CFCs.
3. What are the organization's environmental standards for its product (s) and
operations?
IBM's Corporate Policies are supported by Corporate Instructions which implement
the policies through mandatory uniform practices that control our operations
worldwide. They range from chemical reporting requirements to release prevention,
from emergency planning to hazardous waste management, from control of contractor
chemicals to energy management. A listing of the Instructions is attached.
Our product-related Instructions address the identification and control of
potential adverse environmental effects of our products and processes, whether
through IBM's processes or those of our contractors. They cover such areas as
product safety, pollution prevention, energy efficiency, and activities
associated with end-of-life product disposal.
4. How are these policies and objectives incorporated in the: a) day-to-day
management of the organization; and b) the organization's long-range planning,
capital and operating budgets?
IBM's operations are carried out in accordance with our Corporate Instructions
and are audited against them. Our Corporate Practices provide further guidelines
and direction. Reportable incidents are reported in real-time through our
on-line reporting system, as are additional items included under IBM's more-
comprehensive internal reporting requirements. Pollution prevention is an
important objective in our product design, development and manufacturing
decision-making. Both long- and short-range planning are assisted through our
Environmental Master Plan Program, wherein all manufacturing operations report
their environmental activities, and capital/expense plans annually to their
upper-management and Corporate Headquarters.
5. How are these policies and objectives reflected in the organization's
relationships with employees, customers, suppliers, and the general public?
All IBM employees are expected to operate in accordance with our Corporate
Policies and Instructions. IBM's Business Conduct Guidelines also require
employees to maintain IBM's standards in protecting the environment. We
require our third-party contractors to maintain environmentally responsible
operations. We have initiated product return programs in some countries to
provide cradle-to-grave management of our products for customers. We share
information and emergency plans with residents of the towns in which we
operate. IBM also transfers technology on reducing ozone-depleting chemicals
through publications and membership in ICOLP, and has published technical
information on reducing waste in packaging.
6. What are the organization's control mechanisms that give decision-makers
objective data to measure continuous performance improvement toward its short-
and long-term objectives?
IBM has vigorous self-assessment and audit programs which include environmental,
chemical, energy and safety audits. They are performed by local management,
headquarters staffs, and the Corporate Audit staff. The results of these
audits are reported to upper-management and the Corporate Environmental Affairs
staff, and ultimately to the Chairman and Board of Directors. Performance
results are reported annually through the master planning program. They are
also reported, internally and externally, in IBM's Environmental Report, a
copy of which is attached. Our impact assessment program ensures evaluation
of the environmental consequences of our products.
7. What quantifiable, sustained environmental quality results in product and
processes have resulted from the organization's environmental approach?
IBM's US manufacturing sites achieved a 65 percent year-to-year reduction in
CFC emissions (from 1990) for a cumulative reduction of 92 percent since 1987.
The company's US methylchloroform emissions declined 89 percent over the same
period. IBM reduced its generation of hazardous waste worldwide 48 percent
over the past five years, and 87 percent of the waste generated in 1991 was
recycled. We recycle 57 percent of our solid waste worldwide. Through our
energy conservation programs, IBM saved 4.1 billion kilowatt hours worldwide
since 1986,* which equates to a reduction of 420,000 tons of carbon dioxide per
year.
ATTACHMENT - QUESTION 17 REFERENCES
Robert W. Fri
President & Senior Fellow
Resources for the Future
1616 P Street, N.W.
Washington, DC 20036
Tel: 202-328-5000
Fax: 202-939-3460
J. William Futrell
President
Environmental Law Institute
1616 P Street, N.W.
Washington, DC 20036
Tel: 202-328-5150
Fax: 202-328-5002
John Quarles, Partner
Morgan Lewis & Bockius
1800 M Street, N.W.
Washington, DC 20036
Tel. 202-467-7000
Fax: 202-467-7176
Craig G. Robertson
President
Groundwater Sciences Corporation
2601 Market Place Street - Suite 310
Harrisburg, PA 17110-9307
Tel: 717-652-6832
Fax: 717-657-1611
Allan J. Topol, Partner
Covington & Burling
1201 Pennsylvania Ave., N.W.
P.O. Box 7566
Washington, DC 20044
Tel: 202-662-6000
Fax: 202-662-6291
Governor Pete Wilson*
State of California
State Capitol
Sacramento, CA 95814
Tel: 916-445-2841
Fax: 916-445-4633
*IBM is applying for the award as an entire company.
Governor Wilson's letter addresses the portion of IBM
with which he is familiar.
RESOURCES
FOR THE FUTURE
Robert W. Fri
President and Senior Fellow
May 11, 1992
The President's Environment and
Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place, N.W.
Washington, D.C. 20503
Attention: Award References
Dear Sir/Madam:
I am writing to urge your favorable consideration of the application of
IBM for the President's Environment and Conservation Challenge Awards.
IBM's environmental program has been recognized for its aggressive and
successful efforts toward pollution prevention. Best known among them is the
rapid reduction in CFC emissions at IBM plants worldwide. Additionally, IBM
has been a leader in going beyond current regulatory requirements to contain
toxic air emissions and other pollutants. These and other accomplishments
are, I am sure, well-documented in IBM's application.
Less visible than these outward results, however, are the internal
strengths of IBM's environmental program. For example, IBM gives its own
environmental awards, which entail both top level recognition in the company
and generous financial prizes. Similarly, the company has instituted a $25
million grant program to support environmental research outside IBM. I have
been able to observe these programs first-hand, and SO have some sense of
their worth, which is considerable. But they should also be seen as examples
of IBM's internal commitment to environmental improvement.
It is this combination of visible accomplishment and internal commitment
that seems to me to be particularly praiseworthy. I hope that you will share
this view as you consider IBM's application for the President's Awards.
Sincerely,
Robatta
Robert W. Fri
1616 P Street. NW Washington, DC 20036 Telephone 202-328-5000 Fax 202-939-3460 Cable Resource
Environmental Law Institute
INSTITUTE
1616 P St. NW
Telephone 202/328-5150
Washington, DC 20036
FAX 202/328-5002
LAW
ENVIRONMENTAL
May 14, 1992
The President's Environment & Conservation
Challenge Award
Council on Environmental Quality
722 Jackson Place, N.W.
Washington, DC 20503
Re: 1992 Award Nomination
Dear Colleagues:
I recommend International Business Machines Corporation (IBM)
for the President's 1992 Environment and Conservation Challenge
Award for Environmental Quality Management.
I first became familiar with IBM's environmental leaders in 1982
when they approached me to ask my advice in recruiting additional
environmental professionals in an expansion of IBM's environmental
programs. The IBM approach was in dramatic contrast to the message
from many other corporations that were reducing environmental staff
and commitments, claiming the impact of the 1982 recession and
citing assurances from federal government leaders that
environmental enforcement would be relaxed.
In my capacity as President of the Environmental Law
Institute, I supervise ELI's Corporate Associates program which has
enrolled more than 100 corporations. The ELI staff work with
corporate staff on environmental education and corporate
environmental policies. I have become personally acquainted with
many IBM management, technical, legal, and other professional
people who are responsible for IBM's environmental program. They
are dedicated environmental professionals and are evidence of IBM's
commitment to environmental leadership. They seek to meet or
exceed all government requirements and, where none exist, to set
stringent standards of their own. IBM is at the forefront of
technology to protect the environment and funds environmental
research at universities and other research institutions.
J. William Futrell. president
board of directors: Grover Wrenn. chairman Ann Powers, secretary-treasurer
Elizabeth Bauereis
Michael Bean
William Bondurant
Leslie Carothers
Anthony Celebrezze. Jr.
David Challinor
David Chittick
Richard Dewling
Brock Evans
Frank Friedman
Edmund Frost
David Hayes
Oliver Houck
Nancy Maloley
Langdon Marsh
Craig Mathews
James Moorman
Edmund Muskie
Helen Petrauskas
John Quarles
Michael Richardson
James Rogers
David Sive
Allen Smith
Turner Smith
James Gustave Speth
Robert T. Stafford
Donald Stever
James Strock
Lee Thomas
Michael Traynor
Nicholas Yost
David Zoll
IBM's environmental management is proactive and frequently
acting in advance of government requirements. For example, in 1978
it began to monitor the groundwater at all of its industrial sites
worldwide and to remediate any contamination it found. Long before
legally mandated, IBM replaced its underground tanks with above
ground tanks, and installed extensive double-walled piping and
secondary containment at its industrial facilities worldwide to
protect the environment. It began to develop alternatives to CFCs
well before the Montreal Protocol, enabling it to reduce its
emissions worldwide by 83% from 1987 through 1991, with the goal of
eliminating CFCs entirely from its products and processes by year
end 1993, again well before legal requirements.
IBM is an outstanding environmental citizen. I am pleased to
endorse IBM for recognition of its long-standing and enlightened
commitment to the environment by recommending it for the
President's Award for Environmental Quality Management.
Bill Futiell
J. William Futrell
President
MORGAN, LEWIS & BOCKIUS
PHILADELPHIA
COUNSELORS AT LAW
WASHINGTON
Los ANGELES
1800 M STREET, N.W.
NEW YORK
MIAMI
WASHINGTON. D.C. 20036
HARRISBURG
LONDON
SAN DIEGO
TELEPHONE: (202) 467-7000
FRANKFURT
BRUSSELS
FAX: (202) 467-7176
TOKYO
May 4, 1992
JOHN QUARLES
DIAL DIRECT (202) 467-7150
President's Environment and Conservation
Challenge Awards Program
The White House
722 Jackson Place, N.W.
Washington, D.C. 20503
Attention: Awards References
I recommend the International Business Machines Corporation (IBM)
for the Environmental Quality Management Award. As an
environmental lawyer with 20 years experience, including over 6
years at EPA as General Counsel and then Deputy Administrator, I
have worked with IBM as a member of several environmental
projects and can attest firsthand to its consistently
constructive approach to protecting the environment.
IBM was a leading member of the National Environmental
Development Association's Clean Air Act Project; NEDA/CAAP was
the first industry group to support President Bush's proposed
amendments to strengthen the Clean Air Act and worked hard to
achieve their enactment. IBM is a member of the RCRA Corrective
Action Project and the Clean Air Implementation Project to
constructively shape environmental regulations. IBM is also a
leader in the Superfund Settlements Project, which has encouraged
cooperation between industry and government to expedite hazardous
waste cleanup.
I have seen IBM's commitment to environmental protection as an
invited speaker at its 1990 International Environmental
Conference. IBM assembled 150 of its environmental professionals
from around the world and presented a variety of speakers and
workshops to stimulate their creative solutions to environmental
problems. In both its internal efforts and its leadership at the
national policy level, IBM has been consistently ahead of the
curve, treating total compliance with legal requirements as an
absolute minimum and pushing toward more advanced levels of
pollution prevention and environmental enhancement. IBM has an
outstanding record of accomplishment in the environmental field
and is committed unequivocally to advancing the public interest
in environmental quality. I heartily recommend IBM as a
recipient of the President's Environmental Quality Management
Award.
JohnJuarles sincerely yours,
John Quarles
GROUNDWATER SCIENCES CORPORATION
2601 Market Place Street. Suite 310
Harrisburg. PA 17110-9307
May 12, 1992
(717) 652-6832
Telecopier (717) 657-1611
The President's Environment and
Conservation Challenge Awards
Council on Environmental Quality
The White House
722 Jackson Place NW
Washington, D.C.. 20503
Attention: Award References
Sir or Madam:
The purpose of this letter is to provide a recommendation for the IBM Corporation's Environmental Quality
Management program. For the past twenty years, I have been a consultant to industry, state governments
and the U.S. EPA on environmental issues relating to groundwater. Since 1980, my work has included
groundwater quality consulting to IBM plant sites and IBM's Corporate Environmental Programs staff. I
have provided these services to IBM at nearly thirty sites, including manufacturing, research, distribution,
warehousing and repair facilities. One of my principal tasks has been to provide corporate-wide review of
IBM's Groundwater Protection Program. In this role, I have observed the workings of IBM's environmental
program from the corporate vice president level to the plant technician level. Based on this experience, I
have made the following observations regarding IBM's program:
1.
Environmental policies and objectives are clearly stated and well-understood at all levels of
environmental management.
2.
The commitment of IBM's management team to these policies and objectives is unambiguous and
has generated a high level of environmental sensitivity at all levels of the corporation.
3.
IBM has regularly implemented environmental programs ahead of State or Federal regulatory
requirements. One example is the Groundwater Protection Program, which was begun by IBM in
1978, years before EPA-mandated programs were required. IBM's programs have also gone well
beyond the EPA-mandated performance standards (e.g., air and water discharge standards and
elimination of CFCs).
4.
Environmental managers and staff have established procedures for protecting the environment and
have effectively communicated these procedures and the need to follow them to operations personnel.
Compliance with these procedures is also systematically tracked and audited by environmental
programs staff.
5.
Vendors (like myself) are oriented to IBM's programs and are required to fully comply with those
programs (e.g., spill control and cleanup).
6.
Bulletin board and conference room displays of IBM's Market Driven Quality program are evident
in the environmental departments at every site I visit. These displays demonstrate IBM's commitment
to measuring the level of performance achieved by its environmental programs and to communicate
those measurements to staff and management. These measurements are also consistent with IBM's
philosophy that "what gets measured, gets done."
In conclusion, based on my twelve-year exposure to IBM's Environmental Quality Management-program,
I strongly recommend this program for the President's 1992 Environment and Conservation Challenge
Award.
Very truly yours,
GROUNDWATER SCIENCES CORPORATION
GA and
Craig G. Robertson, PG, CGWP
President
kas
COVINGTON & BURLING
1201 PENNSYLVANIA AVENUE. N.W.
P.O. BOX 7566
WASHINGTON. D.C. 20044
ACHESON HOUSE
(202) 662-6000
46 HERTFORD STREET
LONDON WIYZTE ENGLAND
TELEFAX: (2021 662-629
TELEPHONE: 44-71-495-5655
TELEX: 89-593 (COVLING WS-
ALLAN J. TOPOL
TELEFAX: 44-71-495-310
CABLE: COVLING
DIRECT DIAL NUMBER
BRUSSELS CORRESPONDENT OFFICE
(202) 662-5402
May 6, 1992
44 AVENUE DES ARTS
BRUSSELS 1040 BELGIUM
The President's Environment &
TELEPHONE: 32-2-512-9890
Conservation Challenge Awards Program
TELEFAX: 32-2-502-1598
Council on Environmental Quality
The White House
722 Jackson Place, N.W.
Washington, D.C. 20503
Attention: Awards References
Dear Sir/Madam:
I am writing to recommend the selection of IBM for the President's
Environmental Challenge Award.
In the period since 1981, I have been privileged to serve as IBM's
primary outside legal counsel for environmental matters and have observed first
hand IBM's handling of all environmental matters. During this period, I have had
extensive opportunity to observe many other large American companies individually
and as members of industry groups. I have absolutely no doubt that IBM's
environmental program has exceeded that which has been pursued by any other
company for this entire ten year period.
IBM has not been content with minimal compliance with environmental
laws. The company's objective, in writing and in practice, is to "meet or
exceed" environmental requirements. Again and again I have observed instances
in which the company took action far in excedence of what the law required.
Three examples will suffice. In the 1970s, IBM assembled and stored, at great
cost to the company, PCB containing items such as capacitors (rather than land
fill them) until there was a safe facility for their incineration -- a facility
that IBM helped to create. In the 1970s, IBM undertook an extensive groundwater
monitoring study at each of its plant sites, years before Superfund was passed.
Similarly, IBM initiated a program to remove all CFCs from its products and
processes, well before legal requirements were imposed.
Much of the cooperative approach between industry and EPA that has
developed in the Superfund area owes its origin to IBM. It was IBM, as a major
generator at the Seymour Indiana site, who organized the PRPs and then developed
the structure for a negotiated consent decree settlement that later became the
norm. IBM regularly educates its plant personnel in environmental matters. The
company has interacted successfully with communities such as San Jose,
California, Greencastle, Indiana and Endicott, New York, where manufacturing
operations from an earlier era led to groundwater problems which now must be
remediated.
Most significantly, the ten years in which I have witnessed IBM's
exemplary approach to environmental issues is the same period in which the
company has faced new challenges in the computer business and watched its profits
decline under the onslaught of foreign competition. IBM has not, however,
wavered in its commitment to do what's right for the environment. Environmental-
ly desirable programs have not been shelved as being "too costly." Again and
again, the company has shown its commitment to environmental excellence
regardless of where the business cycle stands.
I cannot think of a more worthy recipient of this award.
Very truly yours,
an / Topul
Allan J. Topol
GOVERNOR PETE WILSON
May 13, 1992
The President's Environment and
Conservation Challenge Awards
Council on Environment Quality
The White House
722 Jackson Place, N.W.
Washington, D.C. 20503
Attention: Award References
I am writing to recommend International Business Machines
Corporation (IBM) San Jose for the President's Environment and
Conservation Challenge Award.
IBM invented the world's first computer disk drive in San
Jose 36 years ago and today employs more than 19,000 people in
California, most of them in the Bay Area, as the result of that
breakthrough.
IBM San Jose has a well established record for environmental
management leadership that spans more than two decades.
Earlier this month, IBM San Jose was recognized by the
Environmental Protection Agency with its prestigious
Administrator's Pollution Prevention award for CFC emission
reduction over the past five years.
An environmental Impact Assessment is made on every product
and process prior to its transfer into manufacturing. This
aggressive manufacturing strategy has IBM's San Jose operation
aimed squarely at a "zero discharge" goal.
IBM's specific accomplishments in pollution prevention and
reduction speak to the quality of the company's commitment to the
environment:
A 90% reduction of hazardous waste shipped
since 1986.
A 95% reduction in CFC air emissions since
-
1987 coupled with a 99% reduction in usage.
In a six year period, the recycling of 81
million pounds of metal and 61 million pounds
of paper.
In 1991, IBM became the first company in the San
Francisco Bay Area to recycle polystyrene from
its cafeterias.
STATE CAPITOL SACRAMENTO, CALIFORNIA 95814
The President's Environment and
Conservation Challenge Awards
May 13, 1992
Page Two
As California's drought continues, IBM has demonstrated a
working commitment to water and energy conservation. Last year,
48% of its water needs were met with reused water and energy
consumption, which was increasing 6% per year, has now decreased
8% in just the first year of an aggressive conservation program.
The evidence of IBM San Jose's dedication to environmental
protection is overwhelming. Their commitment to human resources,
plant upgrade, process refinements plus training and education
demonstrates the extent to which the company has instilled
environmental protection practices throughout its operations.
It is because of this commitment, the outstanding
achievements and the role model it sets for other companies in our
state that I heartily recommend IBM San Jose as a recipient of the
President's Environment and Conservation Challenge Award.
Sincerely,
PETE WILSON
Corporate Policy
Number 139
November 29, 1990
SUBJECT: Environmental Affairs
IBM is committed to environmental affairs leadership in all of its business
activities. IBM has longstanding corporate policies of providing a safe and
healthful workplace and safe products (Policy Letter Number 127), protecting the
environment (Number 129), and conserving energy and natural resources (Number
131), which were initiated in 1967, 1971, and 1974, respectively. These policies
continue to guide our operations, and they are the foundation for the following
corporate policy objectives:
Provide a safe and healthful workplace, including avoiding or correcting
hazards and ensuring that personnel are properly trained and have
appropriate safety and emergency equipment.
Be an environmentally responsible neighbor in the communities where we
operate and act promptly and responsibly to correct incidents or
conditions that endanger health, safety, or the environment, report them
to authorities promptly, and inform everyone who may be affected by them.
Maintain respect for natural resources by practicing conservation and
striving to recycle materials, purchase recycled materials, and use
recyclable packaging and other materials.
Develop, manufacture, and market products that are safe for their
intended use, efficient in their use of energy, protective of the
environment, and that can be recycled or disposed of safely.
Use development and manufacturing processes that do not adversely
affect the environment, including developing and improving operations
and technologies to minimize waste, prevent air, water, and other
pollution, minimize health and safety risks, and dispose of waste
safely and responsibly.
Ensure the responsible use of energy throughout our business, including
conserving energy, improving energy efficiency, looking for safer energy
sources, and giving preference to renewable over nonrenewable energy
sources when feasible.
Assist in the development of technological solutions to global
environmental problems, share appropriate pollution prevention
technology and methods, and participate in efforts to improve
environmental protection and understanding throughout industry.
Meet or exceed all applicable government requirements. Where none
exist, set and adhere to stringent standards of our own and
continually improve those standards in light of technological
advances and new environmental data.
Conduct rigorous audits and self-assessments of IBM's compliance
with this policy, measure progress of IBM's environmental affairs
performance, and report periodically to the Board of Directors.
Every employee and every contractor on IBM premises is expected to follow the
company's policies and to report any environmental, health, or safety concern to
IBM management. Managers are expected to take prompt action.
Jon then Akers
DISTRIBUTION: Lists "A" and "B"
IBM
Corporate Policy
IBM
Corporate Policy
Number 127D
October 2, 1990
Number 127
April 7, 1967
SUBJECT: 1 Responsibility for Safety
SUBJECT: Responsibility for Health and Safety
IBM is committed to provide a safe and healthful work environment and safe
products. There can be no compromise in protecting the health and safety
of our employees and customers.
Every manager has personal and individual responsibility for the
safety of all persons reporting to or assigned to him. In executing
All IBM managers have personal responsibility for protecting the health and
this responsibility, the manager is encouraged to utilize the assis-
safety of all persons in the work environment. They must take positive
actions to avoid or correct potential health and safety hazards. To
tance provided by staff departments. However, this in no way re-
accomplish this, management must ensure that IBM employees, and others for
duces his own obligation to insure that his personnel are properly
whom they are responsible, are properly placed and trained, perform safely,
trained in safety practice and in the use of emergency equipment.
and, where appropriate, are provided proper safety and personal protective and
emergency equipment.
Safety and emergency equipment are to be provided as required.
Training and instruction in safety procedures is mandatory. Safety
Every manager involved in the development, manufacture, installation, service
or disposal of IBM products is responsible for ensuring that the product or
programs must be commensurate with definable hazards and peri-
process meets our requirements for health and safety, including necessary
odically evaluated and updated to reflect changes obsoleting existing
precautions for those who come in contact with them.
equipment.
Corporate staff heads, as a part of their responsibility for a functional area,
Line management will ensure that all products, tools, test equip-
will determine that the line organization's health and safety practices are
ment and other devices conform with existing safety design criteria
reasonable, adequate, current, and thoroughly understood.
and are maintained so as to perform as designated. Operating
procedures assuring safe operation of this equipment shall be
The personnel staff head is responsible for developing uniform medical and
provided.
health program policies for all IBM employees, for reviewing policy
implementation, for overseeing all human health research programs, and for
effecting coordination between the different areas and staffs of the business.
Each Corporate Staff Director, as a part of his responsibility for his
functional area, will determine that the line organizations' safety
The environmental affairs staff head, with the counsel of appropriate corporate
and emergency equipment practices are reasonable, adequate, current,
staffs, will prescribe the practices that must be followed to discharge IBM's
and thoroughly understood.
responsibility for environmental programs. Further, the environmental affairs
staff head is responsible for developing safety policy and shall have oversight
The Vice President, Personnel, is responsible for reviewing safety
responsibility for chemical management and product/process safety.
programs; effecting coordination between the different areas of the
business; assisting in establishing educational programs as required;
The IBM U.S. manufacturing and development staff head, with the counsel of
appropriate corporate staffs, is responsible for establishing worldwide uniform
assisting in the employment, training, and upgrading of personnel
chemical management and product/process safety programs. Appropriate reviews
involved with safety as requested; and ensuring a reasonable degree
will be implemented to ensure control and accountability for program activities
of uniformity throughout the Company in the procurement and use of
at 1BM locations.
safety and emergency equipment.
John Akers
EFFECTIVE DATE
T. J. Watson, Jr.
Replaces Corporate Policy No. 127C, dated July 24, 1984.
Immediately
DISTRIBUTION: Lists "A" and "B"
Supersedes President's Letter No. 2, dated April 16, 1959
DISTRIBUTION
Distribution Lists "A" and "B"
IBM
Corporate Policy
IBM
Corporate Policy
Number 129B
July 30, 1979
Number 129
May 26, 1971
SUBJECT:
Environmental Protection
SUBJECT:
IBM's Environmental Responsibility
IBM will reduce to a minimum the ecological impact of all of
its activities. Management in IBM is expected to be continuously
on guard against adversely affecting the environment and to
seek ways to conserve natural resources.
Line management in IBM must be continuously on guard against
Although IBM is not in a business which creates severe pollution
adversely affecting the environment. This effort must include
problems, IBM is committed to:
constant attention not only to the waste incident to producing a
product but also to the consequences of the processes established
-
Meet or exceed all applicable government regulations in
during product development.
any location.
The Real Estate and Construction Division, with the counsel of
-
Establish stringent standards of its own where govern-
various staff groups, as appropriate, will prescribe the practices
ment regulations do not exist.
that must be followed to discharge this responsibility. The
-
Attempt to utilize nonpolluting technologies and to
Corporate Staff particularly Engineering, Programming &
minimize energy and materials consumption in the design
Technology; Manufacturing; Personnel Plans and Programs; and
of products and processes.
Service is responsible for assuring the excellence of perfor-
mance of the line organizations in pursuit of this objective. In
-
Minimize dependence on terminal waste treatment through
all instances, of course, we must meet or exceed all relevant
development of techniques to recover and reuse air,
water and materials.
statutory and regulatory requirements.
Assist government and other industries in developing
solutions to environmental problems when appropriate
opportunities present themselves and IBM's experience
Vatson, Jr.
and knowledge may be helpful.
EFFECTIVE DATE
Frank Frank T. Cary Cary
Immediately
DISTRIBUTION
Replaces Corporate Policy No. 129A, dated May 24, 1973
Distribution Lists "A" and "B"
DISTRIBUTION: Lists "A" and "B"
IBM
Corporate Policy
IBM
Corporate Policy
Number 131A
September 28, 1989
Number 131
September 9, 1974
SUBJECT: Conservation and Recycling
SUBJECT:
Conservation
It is IBM's policy to conserve energy and raw materials, to
recycle commodities and to help protect the environment.
It is the policy of IBM to conduct all activities in such a manner that conservation
The oil crisis of the early 1970s forcefully demonstrated that
of energy, raw materials and commodities remains a permanent way of life for the
with planning and imagination we were able to reduce our fuel
Company.
and power consumption significantly. The solid waste disposal
crisis now confronting the United States and other countries
The 1973-74 oil crisis forcefully demonstrated that with planning and imagination
gives us an additional challenge to reduce waste by making
we were able to reduce our fuel and power consumption significantly. This, in
more efficient use of raw materials and recycled commodities.
Recognizing the need for prudent energy use and global
turn, led us to develop ways to make more efficient use of raw materials and
environmental protection, while maintaining safe and healthful
commodities which were in short supply. It is not enough, however, to react to
workplaces, management must strive to keep its focus on both
8 crisis situation. Conservation must be a deliberate and continuing policy of
energy conservation and materials recycling.
management.
Therefore, I expect each operating unit to cooperate fully in
Therefore, I expect each operating unit to cooperate fully in national energy
conservation programs, giving high priority to energy efficient
conservation programs, give high priority to conservation of energy, raw
operation of our facilities and processes and to conservation
materials and commodities in the design and manufacture of our products and --
of energy and raw materials in the design and manufacture of
wherever practicable -- develop substitutes for materials in short supply.
our products. You should also emphasize the use of recyclable
packaging and components, the recycling of used commodities,
Similarly, I expect managers at all levels to Implement this policy by personal
and the purchase of recycled materials. Similarly, I expect
example -- whether it be in switching off lights or in the consumption of office
managers at all levels to implement these policies by personal
supplies.
example--whether it be in simply turning off equipment or lights
or in the prudent purchase, consumption, and recycling of
This is good business practice and serves the broader purpose of helping to
supplies and materials.
conserve the world's limited resources.
This approach is good business practice and serves the broader
J.J.Cary F. T. Cary
purpose of helping to conserve the world's limited resources.
DISTRIBUTION: Lists "A" and "B"
Replaces Corporate Policy No. 131, dated September 9, 1974
DISTRIBUTION: Lists "A" and "B"
LIST OF IBM CORPORATE INSTRUCTIONS AND PRACTICES
Relating to environmental affairs
The following are titles of IBM's Corporate Instructions and Corporate Practices
relating to environmental affairs. These documents serve to implement corporate
policies and establish mandatory uniform practices worldwide. Each outlines
requirements and responsibilities as appropriate. They are a reflection of the
comprehensive nature of IBM's management system.
CORPORATE INSTRUCTIONS:
- Chemical Data System (CDS) /European Chemical Data System (ECDS)
- Control & Management of Hazardous Chemicals Which May Produce Adverse Health
Effects
- Control of Contractor Chemicals
- Customer Engineering Safety Inspection
- Electrical Safety
- Environmental Impact Assessment
- Environmental Programs
- Environmental Release Prevention
- Human Health Research
- IBM Medical and Health Programs
- IBM Safety and Industrial Hygiene Programs
- IBM Use of Animals
- Labelling of IBM Field Use Materials and Supplies Containing Hazardous
Chemicals
- Master Planning for Plant, Laboratory and Headquarters
- Office Ergonomics for Visual Display Products
- Product Safety Incident Management
- Product Safety Review Board
- Reporting to the Consumer Product Safety Commission
- Environmental Affairs Focal Point
- Safeness of IBM Products
- Safety and Health Considerations in Contractor and Vendor
Relationships (IBM Vendor/Supplier Evaluation)
- The Emergency Planning Program
- Toxic Substance Control
- Energy Management
- Environmental Evaluation of Suppliers
- Hazardous Waste Disposal Vendors
- Product Disposal Vendors
- Environmental Investigations for Transactions Involving Interests in Real
Estate
CORPORATE PRACTICES:
- Air Effluent Criteria
- Bulk Chemical Tank Farm Design
- Chemical Distribution Center Design
- Containment of Industrial Liquids
- Environmental Impact Assessment - Plant Siting
- Environmental Impact Assessment - Product/Process
- Environmental Monitoring Procedure
- Industrial Wastewater Discharges
- Outdoor Noise Criteria
- Sanitary Liquid Waste Effluent Criteria
- Waste Management
EXAMPLES OF IBM'S ACCOMPLISHMENTS
IBM's CFC-113 USAGE & EMISSIONS
IBM's HAZARDOUS WASTE MANAGEMENT
WORLDWIDE
1987-1991
1987-1991
300
12
252
250
220
10
200
198
O M N U N D P L L S I I
180
8
US
SHORT
TONS
150
146
X 1000
6
100
4
50
2
0
0
1987
1988
1989
1990
1991
1987
1988
1989
1990
1991
YEAR
YEAR
USAGE
EMISSIONS
INCINERATION
LANDFILL
AQUEOUS
RECYCLE
TREATMENT
IBM's SARA TOTAL RELEASE INVENTORY
IBM RECYCLED MATERIALS WORLDWIDE
IBM U.S.
U.S. SHORT TONS X 1,000
1987-1990
14
58%
55%
12
38%
M
I
10
METAL
25
28
26
L
L
GENERAL TRASH
1
2
6
I
O
8
WOOD
4
8
6
N
CARDBOARD
12
16
18
P
O
6
PAPER
19
22
24
U
N
GLASS
0
1
2
D
4
S
PLASTIC
1
1
2
2
TOTAL
62
78
82
0
1989
1990
1991
1987
1988
1989
1990
YEAR
YEAR
TOTAL NONHAZARDOUS
Not including delisted chemicals
(1991 data not yet compiled)
WASTE IN THE
ABOVE CATEGORIES:
162
143
141
ENERGY CONSERVATION
Cumulative kWhrs
kWh(000,000)
CONSERVED
1,000
969
800
840
760
695
600
536
400
339
340
282
292
271
200
239
0
1986
1987
1988
1989
1990
1991
YEAR
ACTUAL YEAR RESULTS
PREV. YR. CARRY-OVER
Cumulative savings over six-year period = 4.1 billion kWh
Cumulative effect of savings from previous years
has been discounted by 25% per year
05/21/92
0520215/mt.drw(fl4)
For Release:
IMMEDIATE
International Business Machines Corporation
Armonk, New York 10504
Contact: Brian D. Doyle
(914) 765-6432
IBM ANNOUNCES ENVIRONMENTAL RESEARCH PROGRAM
ARMONK, N.Y., May 14, 1991 IBM today announced a major research program
intended to encourage the use of computer-based technology in the study of
environmental problems.
The multi-million dollar program will provide funding, equipment and
technical support for selected research projects over several years. It is
designed to address problems of concern to both industry and the general public,
such as groundwater pollution, ozone depletion and waste disposal.
"IBM is sponsoring this research to promote a better understanding of the
many complex factors that adversely impact our environment," said Arthur J.
Hedge, Jr., IBM vice president, environmental affairs. "We believe computer
technology can help bring about innovative new solutions to difficult
environmental problems, and ultimately improve our quality of life."
The program will be initiated with universities and research organizations
in the United States and then expanded to other parts of the world. It is
intended to promote cross-disciplinary collaboration and stimulate the
international transfer of technology.
IBM will invite qualified researchers to submit preliminary project outlines,
after which a review committee will request formal proposals on selected
projects.
An IBM advisory committee, including representatives from the environmental,
scientific and business communities, will then evaluate the formal research
proposals and nominate candidates for final selection by IBM.
Although this program will be offered on an invitation basis, interested
parties may obtain guidelines by writing to: Program Director, Environmental
Research Program, IBM Corporation, 208 Harbor Drive, Room Number 4C-29, P. O. Box
10501, Stamford, Conn., 06904-2501.
This initiative complements IBM's longstanding corporate environmental
policy. IBM is dedicated to ensuring health and safety in the workplace,
protecting the communities in which it operates and contributing to the
understanding and solution of environmental problems.
#
#
#
For Release:
IMMEDIATE
International Business Machines Corporation
Armonk, New York 10504
Contact: Brian D. Doyle
(914) 765-6432
IBM AWARDS $235,000 TO EMPLOYEES IN U.S., EUROPE AND ASIA
FOR ENVIRONMENTAL, SAFETY INNOVATIONS
ARMONK, N.Y., November 19, 1991
International Business Machines
Corporation has awarded $235,000 to employees in the United States, Europe and
Asia for contributions to environmental management and employee safety, the
company announced today.
IBM's annual Environmental Affairs Technical Excellence Awards, announced
earlier this year, provide up to $50,000 for innovative technical accomplishments
that contribute to IBM's environmental, safety and energy objectives.
Six awards were presented to the following 22 employees in the U.S., the
United Kingdom and Japan.
Dr. Bernard S. Meyerson of IBM's Thomas J. Watson Research Center, Yorktown
Heights, New York, received a $50,000 award for inventing the "Silane Gas Flow
Restrictor,' a device that reduces hazards associated with a gas used in
semiconductor manufacturing. The device has improved safety at IBM plants and has
been shared with universities and other companies.
-- Dr. June Andersen, Michael H. Carroll, Don E. DeLeo, Jon S. Drier, R.
Douglas Howard, Jr., and Ming Ko of IBM's San Jose, California, site shared a
$50,000 award for developing parts-cleaning processes that replaced
chlorofluorocarbons (CFCs) with water and hot air" drying techniques. The
processes, which helped reduce San Jose's CFC emissions 96 percent between 1987
and 1990, are being implemented at other IBM locations and shared with companies
worldwide.
-- Peter E. Carr, Alicia Dean, John A. Fitzsimmons, Janos Havas, Barry C.
McCormick, Michael J. Migliore, Jon H. Nansen and Prabodh R. Shah of IBM's East
Fishkill, New York, site shared a $50,000 award for replacing J-100, a toxic and
corrosive mixture used in semiconductor manufacturing, with a safer solution. The
new "IBM Photoresist Stripper" is recyclable and reduces hazardous waste and air
emissions.
Hiroshi Naitoh and Shigemi Sakamoto of IBM's Yamato, Japan, development
laboratory shared a $30,000 award for implementing an innovative environmental
impact assessment and education module for product development. The program
helped reduce the use of hazardous materials and established a training course
for development engineers.
-- Mark T. Kerr, Jeffrey J. Miller and Chuck A. Tuson of IBM's Research
Triangle Park, North Carolina, site shared a $30,000 award for publishing
"Environmental Design Guidelines for IBM Packaging Engineers." The reference
book, used in IBM packaging operations worldwide, provides guidelines for redu-
cing, reusing and recycling packaging materials, as well as for eliminating CFCs
and heavy metals. The guidelines saved IBM more than $10 million in 1990 alone.
Patrick Hagan and Brian L. Robertson of IBM's Greenock, Scotland, site
shared a $25,000 award for introducing a water-based spray system that replaced
CFCs in the cleaning of circuit boards. Greenock used the technology to
completely eliminate CFCs from its manufacturing processes.
The employee awards complement IBM's long-standing safety, environmental and
conservation policies. IBM is dedicated to ensuring health and safety in the
workplace, protecting the communities in which it operates and contributing to
the understanding and solution of global environmental problems.
111991
#
#
#
Think
REPRINT
VOLUME 58 . NUMBER 1 . 1992
Update on
Safety, Energy
And the
Environment
IBM
IBM and the Environment
IBM's long-standing commitment to
and environmental protection. We
the environment begins with a safe
are proud of that record. At the same
and healthy workplace. It extends to
time. we also recognize our respon-
every community where we do busi-
sibility to continue building on our
ness, and to the global environment.
accomplishments.
In short, by practicing respect for the
He are committed to conducting
Earth we all share, we try to live up
IBM's business in the most respon-
to our company's basic belief in
sible way possible. And we sustain
respect for the individual.
that commitment from year to year
I believe this Special Report by
through the unstinting contribu-
Think magazine shows how seriously
tions of thousands of IBM employees
IBMers take their environmental
who make it part of their way of
responsibilities. Over the years, they
life to do the right thing for their
have built an admira-
fellow IBMers, their
ble record in job safety,
communities, and
energy conservation
their planet.
John
JOHN F. AKERS
CHAIRMAN OF THE BOARD
Special i: 5017
Update on Safety, Energy
And the Environment
MARY MII
by Ed Grimm
A
nvone who thought that
when the sun set on Earth Day 1990. the environmental movement would
settle into its own kind of twilight has by now thought otherwise. The con-
cerns remain strong. they are worldwide, and
in Rotterdam. Its key message: Environmental
industry is paying attention to them.
issues have become global and they involve the
For companies like IBM, this represents no
entire international business community. This
sudden revelation. As far back as 1967, IBM
June. in Rio de Janeiro. a United Nations con-
began lishing worldwide policies for safetv.
ference on the environment will deal with such
conserva:
and the environment. In this
foremost ecological issues as climate change.
arena. h. wever. you're only as good as your
forestry. and biodiversity.
latest infustive. Even a recent honor like the
E Polls show that at least 70 percent of con-
World Em conment Center's 1990 Gold Medal.
sumers prefer products that are environmen-
awarded IM for international corporate envi-
tally safe. The Financial Times of London
ronments achievement, can quickly gather
reports that "business is re-examining the envi-
dust in the sublic's mind.
ronmental impact of manufacturing. the raw
The of developments, the pitch of
materials used. energy employed. effluents and
public consern. the pressure on business and
emissions produced. and the final disposal of
government to act responsibly - all are abun-
waste products."
dantly in -vidence.
! A nationwide poll. reports The Wall Street
I In Ap: the second World Industry Confer-
Journal. reveals that 8 out of 10 Americans
ence on Environmental Management was held
consider themselves environmentalists "who
Speaking of
Incentives
T
wo new programs
recognize the
K1/11A/018
achievements of individ-
ual employees and IBM
locations in environmen-
tal matters.
The Environmental
Affairs Technical Excel-
lence Award will be
presented annually to
individuals for technical
and innovative accom-
plishments that further
IBM's environmental
objectives. The maxi-
PETER INTERNATIONAL
mum award is $50,000.
This year, the first
annual IBM Chairman's
Environmental Affairs
citations will be pre-
sented to the two IBM
locations that have con-
ENERGY CONSERVATION
when fuels are burned to
Horst Beck adjusts air conditioning
tributed most to prog-
CUMULATIVE kWhr (IBM Worldwide)
generate electricity, these
at IBM'S Sindelfingen, Germany,
ress in environmental,
1000
savings also eliminated the
plant to ensure peak efficiency.
energy, and safety and
emission of hundreds of
industrial hygiene pro-
800
thousands of tons of CO₂.)
grams. Citations will be
MILLION kWh
600
An energy data bank,
ally. While many locations are
awarded in two cate-
established during the 1973
doing well, says Dick Ireton.
gories: manufacturing,
400
energy crisis: tracks 400
there's ample room for
development, and
locations worldwide. From
200
improvement.
research locations; and
1985 to 1990. IBM has saved
With energy conservation
locations in organiza-
YEAR
$151 million on energy costs.
now part of one of those no-
tions such as marketing
86
87
88
89
90
Now, a new five-year plan
nonsense internal audits,
and services and operat-
NOTE: These annual figures represent results from each
new conservation programs. plus results from pro-
calls for savings through con-
evidence of that improvement
ing unit headquarters.
of previous years (which are discounted by 25 percent
per year). Savings prior to 1986 are not included in this chart.
servation of 4 percent annu-
will be eagerly sought.
NICOLAS ROUX/LIAISONINTERNATIONAL
Art Hedge, second from right, IBM vice president,
Environmental Affairs, talks strategy in Paris with,
from left, Hartmut Rhotert, Carl-Hugo Bluhme, and
Dick Ireton. Rhotert is chief ecologist, IBM Germany;
Bluhme is vice president, Environmental Strategy,
IBM Europe; and Ireton is director of energy programs
at CHQ's Environmental Affairs.
Report: Update on Safety, Energy and the Environment
cognize the need for sub-
earn "the green label."
antial - and in some cases
Increasingly. if sometimes
en profound - shifts in
warily. business people and
ein own life styles" and are
environmentalists are draw-
odding businesses to
ing together. "There's a revo-
lution under way in many
companies. says Environ-
mental Protection Agency
Vhat's New
Administrator William Reilly.
"Ther know it's not only
And Notable
good for the environment,
but it's good for their bottom
Establishment of a corporate
line. their profits.
aff for environmental affairs,
insolidating the corporate
What's Been Happening
fety and industrial hygiene,
What kind of mark is IBM
vironmental. and energy
making on this broad
nctions.
canvas of opportunity and
Corporate Policy # 139 on
concern? Last year. Think
vironmental affairs.
magazine reported on the
inillion research pro-
company's environmental
which IBM will provide
undertakings. This is an
a
a.
of cash and equipment to
update on current programs
liversities and research insti-
and new developments.
On November 29. 1990,
tions for the study of environ-
Corporate Policy =139 re-
ental problems.
affirmed IBM's long-standing
An environmental awards
commitment to environ-
ogram for both individual
mental affairs.
nployees and IBM locations.
A new corporate staff for
environmental affairs headed
Expanded internal audit pro-
by IBM Vice President Art
edures to measure progress
nd uncover problems at IBM
Hedge also was established.
tes.
The Hedge message is clear:
We have to foster openness
Significant progress in reduc-
and build trust: The can be
9 cnlorofluorocarbons, chemi-
proud of our record. but we
releases. and hazardous
need to improve in anticipat-
astestand in recycling solid
ing problems. And we need
astes
to have evervone involved in
Energy savings in 1990 of 271
the effort,"
This year's initiatives
MAN I MIII PHAN 11111 IAII TAI
Left: Georgina Cortes studies willowy
stalks of Pasto Rhodes grass growing
near IBM'S Guadalajara, Mexico,
plant. Above: Cortes and Rodolfo Maza
check water samples at the site's
Sanitary Water Treatment facility.
Once treated, the water is used
to help irrigate the site.
include a $25 million
research program in which
IBM will provide grants of
cash and equipment to
universities and research
institutions for the study of
environmental problems. and
the establishment of Envi-
ronmental Affairs awards for
IBM employees and locations
In May, IBM joined the ros-
ter of companies participating
in the EPA's new project for
the voluntary reduction of
MARK CRIT N/HAISC INHENAIR NAI
toxic emissions. The company
has also become a member of
the Industry Cooperative for
Ozone Layer Protection. an
international group fostering
technology transfer.
Report: Update on Safety, Energy and the Environment
IBM "stewardship projects"
and to outside organizations."
forward in many coun-
Each audit is expected to
es: the reforestation of
last about five weeks.
xico's Chapultepec Park, a
In the past year, too, both
W environmental course at
the Environmental Master
kvo University, "Clean Up
Plan (EMP) and Environmen-
stralia Day," support for
tal Incident Reporting Sys-
e London Ecology Center,
tem have been expanded.
d helping an international
"Our data are getting better,"
mmission clean up the
savs Mike Metzger, program
be River flowing through
director of environmental
ree European countries.
affairs compliance and quality.
What about the question
"We're even starting a mini-
savings? Does the environ-
EMP for the nonmanufactur-
-ntal investment really pay
ing and development sites."
for a business like IBM?
A review of what's happen-
ithout a doubt, says Art
ing in the three main areas
>dge. "Take our CFC
of safety. the environment,
hlorofluorocarbon] reduc-
and energy - as well as the
am, for example.
new emphasis on product
cheaper to use
development - shows an all-
iter than chemicals. And
evlinders effort throughout
lining our tanks and
the company.
ping systems is a lot less
Safety First of All
pensive than managing a
oundwater problem.
At the IBM Japan plant in
"These measures are not
Fujisawa, they raise a special
st good citizenship. They're
flag every morning, repre-
SO good business."
senting their focus on safety.
Measurements, as well as
Since November 1981. the
easures. count. In addition
plant has logged over 36
self-assessments and peer
million man-hours without
views. every IBM location is
a lost-time injury. The plants
DW a candidate for the full-
at both Fujisawa and Yasu
own. rigorous audit con-
have been commended
ucted by corporate internal
aditors. Corporations are
ore and more in the fish-
Hideki Takahashi and Shinichi
owl." says Earl Wunderli,
Naitoh raise the flag for safety
gal counsel, "and we have
over IBM's Fujisawa, Japan, plant.
have solid facts to report,
The plant recently marked a decade
oth to our own management
without a lost-time injury.
LOST-TIME INJURY RATE
by the Japanese govern-
FIRE LOSSES
(Per 100 Employees)
ment for their impressive
(IBM Worldwide)
safety records.
COUNTRY
1987
1988
1989
1990
5
Worldwide, IBM's occu-
CANADA 74BM
074
1.065
POOD
PEER IND
192
1.98
pational injury rate is well
4
FRANCE
IBM
0.65
0.57
0.55
0.46
below the average of other
PEER INDUSTRY
1.10
1.00
1.10
1.10
companies performing simi-
GERMANY:
BM
188
DRK
051
2.60
320
lar work. This low rate has
2.60
MILLION DOLLARS
3
PEERINDUSTRY
200
ITALY
IBM
0.49
0.47
0.43
0.32
saved IBM US an estimated
2
PEER INDUSTRY
2.50
2.60
2.50
2.50
$50 million in workers com-
HAPANI
18MM
010
0.00
0.00
pensation costs during 1990.
1
PEER INDUSTRY
0.03
VOTE
0.09
0.07
In the United States, IBM has
U.K.
IBM
0.56
0.47
0.38
0.33
PEER INDUSTRY
1.70
1.40
1.20
1.30
not incurred a single citation
YEAR
82
83
84
85
86
87
88
89
9(
ans
IBM
1294
51122
or penalty from any federal
PEER IND
or state occupational safety
on emergency planning. In
and health agency since
Boulder, Colo.. a new cor-
NOTE: Because of the differences in reporting requirements. a direct comparison between
mid-1988.
countries is not appropriate. The peer houstry rate is an average rate for companies doing the
porate manufacturing
same type of work as IBM does in tha: country.
-WA make it a way of life to
ergonomics program office
take action long before the
has set up shop.
danger arises," says Frank
Hazardous Wastes
Reid. program director of
environmental health. In the
U.S. WORK-RELATED INJURY/ILLNESS
The objective here con-
RATE COMPARISONS
case of hazardous silane gas,
tinues to be directed at not
(Rate per 100 Employees)
that meant studying its prop-
generating hazardous wastes,
erties to determine how
in the first place. Ideally.
10
ELECTRONICS
INDUSTRY
problems could be avoided.
9.10
9.10
8.70
8.30
We did research and designed
8.80
8
8.60
HAZARDOUS WASTE
8 60
TOTAL U.S.
INDUSTRY
controls. says Reid, "and
MANAGEMENT
7.20
we shared the information
(IBM Worldwide 1990)
6
OSHA RATE
with manufacturers. suppli-
ers and users."
4
Current safety efforts
include defensive driver train-
2.03
2
1.79
1.94
1.80
ing (which reduces insur-
IBM
ance rates for company-
YEAR
1987
1988
1989
1990
leased vehicles), a stack of
NOTE: These are the rates for total work-re ated injury/illness cases reported under the
booklets on everything from
Occupational Safety and Health Act (CSHA). In addition to lost-time cases, they include cases
that required medical treatment.
semiconductor clean rooms
to video display terminals,
training for emergency
INCINERATION 5%
response teams, and cooper-
AQUEOUS TREATMENT 3%
ating with communities
LANDFILL 5%
Update on Safety, Energy and the Environment
at means source reduction.
Solid Wastes
ften. this can be accom-
Solid gains can be reported
ished by modifying or re-
here. In 1988, IBM set itself
UNNE
DE
agineering manufacturing
the goal of recycling 50 per-
rocesses. which can them-
cent of all that wood. metal.
:Ives represent cost savings.
paper. glass, and plastic from
ION
When wastes are gener-
its manufacturing sites by
ed. the idea is to recycle or
1992. As of 1990. the world-
use them. Over the last
wide figure was already at
years. approximately 84
ercent of all hazardous
52 percent.
Examples of IBM's initia-
istes have been recycled
rldwide. most of them on
tives include new packaging
te. And hazardous wastes
guidelines for suppliers, pur-
emselves have been
chase catalogs that feature
parts and supplies made with
:duced by 37 percent over
both recvcled and recycla-
at same span.
ble material - and the
"Disposing of wastes in
reusable "IBM cup" now used
esignated landfills is only a
by employees at most U.S.
st resort." savs Aaron Cobb.
sites when the urge comes for
rogi
nanager, corporate
coffee or tea. (Last year, at
nvironmental programs.
Kingston, N.Y., alone, almost
/
cut the volume of waste
a million paper cups were
isposed of this way by more
saved.)
an two-thirds. And at our
In packaging. white boxes
ustin site, for example,
are out and brown ones are
e're down to zero landfill."
in. A white box typically has
white paper glued onto a
OTAL HAZARDOUS WASTE
brown box," explains Ron
3M Worldwide)
Cohen. program manager,
300
corporate environmental
programs, "and that involves
250
bleaching, which requires
200
chemicals; and gluing, which
complicates recycling."
150
At Boulder, they ve found
paper with recycled content
100
that works just fine with
high-speed copiers and
50
printers.
EAR
85
86
87
88
89
90
Chlorofluorocarbons
CFC-113 USAGE/EMISSIONS
(IBM Worldwide)
IBM's goal is to eliminate
14
these ozone-depleting chemi-
cals from all products and
12
processes by the end of 1993.
10
That's six years ahead of
the international timetable
MILLION POUNDS
8
set by the Montreal Protocol.
6
The report card here
shows a worldwide reduction
4
of CFC emissions of 63
2
percent since 1987. Nowhere
is that downward curve
YEAR
87
88
89
90
91
92
93
94
more pronounced than at San
ACTUAL USAGE
ACTUAL EMISSIONS
Jose, which, based on 1987
PROJECTED USAGE
ES
PROJECTED EMISSIONS
data, had been called the
Number One CFC-113 emitter
in the United States. San
reductions," says the San Jose
Jose has now cut those-emis-
Mercury News, commenting
on the new data, and when
ons by 96 percent, largely
hrough the use of new
Dave Wood, spokesman for
the National Toxics Cam-
water-cleaning methods that
will, according to June.
paign Fund, looked at the
Andersen. manager of envi-
overall reduction figures of
ronmental programs at
IBM's U.S. plants (down 47
the site, have paid their way
percent in 1990 from 1989
within three years.
levels), he pronounced them
These are "stunning
"very good numbers."
There's another trouble-
some chemical called methyl
chloroform, which is not a
Left: Alain Lessard checks the
CFC but does deplete the ozone.
density of solvent leaving the recy-
Its time, thanks again to
cling system before it is reused
the introduction of alternate
in component manufacturing at
processes, is also running
the Bromont, Canada, plant. Right:
out: The amounts emitted by
Mike Carroll inspects aqueous
IBM in the U.S. have been
rinse compartments in the head disk
reduced by 90 percent since
assembly area at San Jose. Aqueous
1987. The goal is elimination
processes have replaced earlier
by the end of 1995 - six years
PEIER IAN(
cleansing methods, once major
ahead of U.S. Clean Air Act
sources of CFC emissions at the plant.
requirements.
pecial Report: Update on Safety, Energy and the Environment
emical Releases
and 57, developed at Boca
Raton, Fla., and manufac-
It's a gentle name. but it
ands for tough enforcement.
tured at Research Triangle
SARA. the Superfund
N.C. "They have been
nendments and Reauthor-
developed to be easily put
:tion Act that requires all
together and taken apart
ijor U.S. chemical users to
using "design for disassembly
ort their yearly release
or "snap technology," savs
rures of more than 300
Brady. "We've eliminated
avily used chemicals. SARA-
many of the fasteners."
What's more. the new
pe releases by IBM US sites
PS/2 models are made with a
ve been reduced by 62 per-
nt between 1987 and 1990.
grand total of one type of
Last May, the EPA released
plastic. Heretofore. dozens of
ta showing that industrial
plastics were involved in PS/2
eases of toxic chemicals
production. This simplifies
to the environment and off-
not only our manufacturing
transfers for treatment
process, but also eventual
re down an average 18 per-
product disposal and recy-
nt
een 1987 and 1989.
cling. It saves money, too.
M's
ctions for that same
"When you're buying just one
4? Fifty-six percent.
plastic," explains Brady. "vou
ether they're trouble-
can buy in large volumes."
akers or not, chemicals call
Energy Conservation
close monitoring. Acting
the general belief of "the
Use of a single type of plastic and innovative assembly techniques make
Electricity accounts for
PS/2 Model 40s easier to recycle when their useful days are over.
87 percent of IBM's total
energy bill, and a lot of it
fewer. the better." IBM is
RA TITLE III
lished so that other compa-
involves that simple on/off
XIC RELEASE INVENTORY
working to cut its total of
nies will know about it."
switch in an office or other
V US)
chemicals used worldwide.
work area. In 1990, even
Product Development
"The secret is to get every-
though IBM's worldwide use of
:2
body involved, not just the
"Each new product has to
electricity was up, new conser-
9
chemicals coordinator," says
be better than its predeces-
vation efforts still managed
Diana Bendz, director of
sor." says Bill Bradv. program
to save 271 million kilowatt
6
product safety and chemical
director, safety. chemical and
hours. "That's like taking
3
management. "If someone
environmental programs.
50,000 cars off the road."
has a Eureka-type idea for a
"It's that simple. IBM's goal
says Dick Ireton, director of
new process that will require
of increasing product recy-
energy programs. Savings
R
87
88
89
90
fewer chemicals. we want
clability is being realized
since 1986 are over 3.1 bil-
TE: SARA stands for the U.S. Superfund
endments and Reauthorization Act of 1986.
to know it. and we encourage
through products like the
lion kilowatt hours. (Because
figures in this chart exclude de-listed chem-
$ in order to avoid overstating reductions.
the individual to get it pub-
Personal System/2 Models 40
carbon dioxide is released
ber
JUN
8
1992
HOUSE OF REPRESENTATIVES
WASHINGTON, D.C. 20515
J.J. PICKLE
10TH DISTRICT, TEXAS
June 3, 1992
Mr. Michael R. Deland
Council On Environmental Quality
722 Jackson Place, N.W.
Washington, D.C. 20503
Dear Mr. Chairman:
Please accept my endorsement of the nomination of the IBM
Corporation for the President's Environment and Conservation
Challenge Award. Because IBM operates a large printed circuit
board manufacturing plant within my Congressional District of
Austin, Texas, I have come to know the environmental record of
IBM Austin, as well as that of the IBM Corporation as a whole.
In many respects, the accomplishments of IBM Austin mirror
those of the entire IBM Corporation in such areas as reduction of
chemical emissions, elimination of ozone depleting chemicals, and
waste recycling. Since 1987, IBM's U.S. manufacturing sites have
reduced chemical emissions reported in the annual Toxic Release
Inventory (TRI) by 62%. For the same period, IBM Austin achieved
a 66% reduction of TRI chemical emissions.
You may also be aware that IBM has targeted year-end 1993
for the elimination of all CFCs used in its manufacturing. In
fact, Austin eliminated all manufacturing use of CFCs in 1989,
and it expects to completely end its use of a second ozone
depleting chemical, MCF, by the end of this year.
Finally, IBM's world-wide record of recycling is exemplary.
Currently, throughout its operations, IBM recylces 89% of the
hazardous wastes it generates. IBM Austin has achieved a 93%
recycle rate for its hazardous wastes, with the remaining 7% sent
to incineration. The Austin site ceased land disposal of such
wastes in 1989.
I have no doubt that many worthy candidates will come to
your attention, but I am extremely impressed with IBM's efforts
and commitment to protect our environment. I encourage your
consideration of IBM Corporation for the President's Environment
and Conservation Challenge Awards.
Sincerely,
JJP MKK
Stamped
NOT PRINTED AT GOVERNMENT
Janus , chee
International Business Machines Corporation
Office of the IBM Vice President
208 Harbor Drive. P.O. Box 10501. Stamford, CT 06904-2501
Environmental Affairs
May 22, 1992
President's Environment and Conservation
Challenge Awards Program
The White House
Council on Environmental Quality
722 Jackson Place, N.W.
Washington, DC 20503
Ladies and Gentlemen:
On behalf of the IBM Corporation, I am pleased to submit our application
for the President's Environment and Conservation Challenge Awards in the
category of Environmental Quality Management.
IBM has taken its environmental responsibilities very seriously for many
years. Our commitment begins with safety in the workplace. It extends
to the communities around the world where we do business and beyond to
the global environment. In short, we expand our company's basic belief
of respect for the individual by practicing respect for the planet. The
comprehensive and anticipatory nature of our approach has provided IBM a
quality environmental management program of which we are proud.
We trust our application is consistent with your requirements and would
be pleased to provide any additional information or answer any questions
about IBM and the environment.
We appreciate the opportunity to submit this application and thank you
for your consideration.
Sincerely,
/gdn
Enclosures
IBM CORPORATE POLICY
Number 139
Environmental Affairs
IBM is committed to environmental affairs leadership in all of its business
activities. IBM has longstanding corporate policies of providing a safe and health-
ful workplace and safe products (Policy Letter Number 127), protecting
the environment (Number 129), and conserv-
operations and technologies to minimize waste,
ing energy and natural resources (Number
prevent air, water. and other pollution, mini-
131), which were initiated in 1967, 1971, and
mize health and safety risks, and dispose of
1974, respectively. These policies continue to
waste safely and responsibly.
guide our operations, and they are the foun-
Ensure the responsible use of energy
dation for the following corporate policy
throughout our business, including conserving
objectives:
energy, improving energy efficiency, looking for
Provide a safe and healthful workplace,
safer energy sources, and giving preference, to
including avoiding or correcting hazards and
renewable over nonrenewable energy sources
ensuring that personnel are properly trained
when feasible.
and have appropriate safety and emergency
Assist in the development of technological
equipment.
solutions to global environmental problems,
Be an environmentally responsible neighbor
share appropriate pollution prevention technol-
in the communities where we operate and act
ogy and methods. and participate in efforts to
promptly and responsibly to correct incidents
improve environmental protection and under-
or conditions that endanger health, safety, or
standing throughout industry.
the environment, report them to authorities
Meet or exceed all applicable government
promptly, and inform everyone who may be
requirements. Where none exist, set and adhere
affected by them.
to stringent standards of our own and continu-
Maintain respect for natural resources by
ally improve these standards in light of techno-
practicing conservation and striving to recycle
logical advances and new environmental data.
materials, purchase recycled materials, and use
Conduct rigorous audits and self-assess-
recyclable packaging and other materials.
ments of IBM's compliance with this policy,
Develop, manufacture, and market products
measure progress of IBM's environmental affairs
that are safe for their intended use, efficient in
performance, and report periodically to the
their use of energy. protective of the environ-
Board of Directors.
ment, and that can be recycled or disposed of
Every employee and every contractor on IBM
safely.
premises is expected to follow the company's
Use development and manufacturing pro-
policies and to report any environmental,
cesses that do not adversely affect the environ-
-health, or safety concern to IBM management.
ment, including developing and improving
Managers are expected to take prompt action.
Application Summary
ID Number: Q.012
Project:
Boston Park Plaza Hotel and Towers Environmental Action
Program
Contact:
Mr. Tedd Saunders
Saunders Hotels Company, Inc.
64 Arlington St.
Telephone:
Boston, MA 02116-
(617) 457-2413
Summary:
The Boston Park Plaza Hotel has created an environmental
campaign which encompasses more than 85 initiatives throughout
all departments of the hotel. This program has clearly shown
that this competitive service industry can make dramatic
changes and maintain its high quality of service and
standards. This family owned and operated landmark property
has successfully aligned business with environmental action.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
omments:
Interesting program as it asserts environmental quality can be
attained in a hotel without comprimising guest comfort.
Deserves a close look. Amenity dispensers (non-throwaway)
replace bottles of shampoo, etc. Hotel has good written
policies, good management, guest environmental surveys,
checklists for meeting planners -- to conserve, range of
recycling, and energy conservation measures. Overall, the
hotel is an excellent small candidate.
Unique program of source reduction to minimize wastes known as
a "Green Project". Project is well implemented as supported
by the supplemental documents. Program can be a model to
other hotels that waste reduction can work and help our
environmental quality.
Seems to be an example of sincere commitment which is shared
with patrons in an industry that has not been noteworthy for
its environmental innovation.
Very well integrated into all facets of Hotel. Large initial
investment. Greatly reduced energy, water consumption,
reduced waste. Good education for public & employees; good
incentive programs for employees. Strong leadership from top
management; impressive record during a recession.
Family-owned hotel; employee groups; 85 actions; good support
letters. Simple, common sense program. Highly replicable.
Different from most EQM programs.
Q.012
OVERVIEW
5. The Boston Park Plaza Hotel has created an environmental program whose magnitude clearly
outlines how a company can make dramatic ecological changes, while maintaining extremely high
service and quality standards.
Since 1990, 85 initiatives have been put into place encompassing all major departments of the
hotel. The boldest innovation in the program is the creation of new, elegant amenity dispensers
for all 1100 guest room bathrooms. On an annual basis, this eliminates nearly 2 million one-ounce
plastic bottles from the wastestream. The resulting cost savings have been redirected to where it
counts--improving the product quality of the shampoo, conditioner, body gel and handsoap. The
Boston Park Plaza is the first hotel in the country to take this bold step.
There is a distinct balance between initiatives which can be strictly categorized as efficient plant
operations, and those additional creative efforts which round out a truly comprehensive approach.
In reality, there is much overlap between the two because efficient business is environmentally
sound business.
Other major initiatives include the installation of 1,686 new thermopane windows in all guest
rooms at a cost of $980,000. Nine recycling initiatives are now in place including steel, #1 and #2
plastics, glass, white paper, computer paper, cardboard, telephone books and aluminum. Other
steps include solid waste reduction, energy and water conservation, hazardous waste elimination,
education and communications. Working at all levels of the company to integrate this program, a
green team' of enthusiastic employees volunteered to work alongside management and help spread
the word. Division Heads now meet monthly for the sole purpose of discussing environmental
goals and accomplishments.
What distinguishes this program from many other green efforts' is managements commitment to
incorporating environmental action into every facet of the hotel. Spearheading the program is Tedd
Saunders. As the hotel's Environmental Program Director, Tedd has made a personal
commitment to establish his family's business as a model for integrating voluntary environmental
solutions into everyday business practice.
To date, the hotel has invested more than one and a half million dollars in the program. In return,
nearly a half million dollars of new business can be directly attributable to decisions based on the
hotel's environmental changes.
The key to creating a successful environmental action plan is to formulate one that is affordable and
feasible to initiate and to maintain. Benefits include a healthier bottom line from improved
efficiency and better use of resources. loyalty from increasingly earth-conscious employees and
customers, and opportunities to present a positive public image.
The Boston Park Plaza has clearly learned that a long-term perspective, top management's
commitment and an integrated approach of the program across all departments can balance
economic viability with ecological responsibility. This is merely good and efficient business
practice in the 1990's. The hotel can continue to operate a first-class operation and at the same
time, make a commitment to preserve our precious planet.
CRITERIA QUESTIONS
6. B1. The Boston Park Plaza's Environmental Policy was written and approved and is the
foundation of this program. It asks that solid waste reduction, energy and water conservation,
hazardous waste elimination, education and communications be considered in every decision.
This policy recognizes that this campaign has the capability to set an example for the hotel industry,
for diverse businesses, and for individuals themselves. A strong educational, communications
and outreach component has been critical to affect this kind of extensive change at the hotel.
Our publicly displayed policy requires that...' we pledge to maintain the superb standard of quality
which we have provided our guests throughout three generations of hotel ownership'.
6. B2. The environmental program was created and spearheaded by Tedd Saunders for his
family business. He devoted a year and a half to the creation of the program and to lay the
hands-on approach and groundwork for its integral role it would now play in the hotel. President,
Gary Saunders is responsible for weighing the issues and the financial investments of the property,
and works together with Division Heads to create viable, realistic business decisions, keeping the
environmental policy in mind.
There are a number of reasons why this program was able to take hold. Most of the initiatives are
voluntary, and designed not for regulatory compliance, but as good efficient business. In 1992,
The Massachusetts Water Resources Authority will increase the water and sewer bill for The
Boston Park Plaza by 23%, valued at $150,000. The hotel has already conserved more than 15
million gallons of water annually with the installation of low-flow showerheads and aerators, as
well as air-cooled machinery, and additional laundry conservation measures are in store for 1992.
The Boston Park Plaza is now investigating additional creative financing opportunities to offset the
cost of increased water rates.
6. B3. The hotel's environmental program will include any changes which will not negatively
influence the guests experience and expectations. From the projects inception, it was important to
maintain a high standard of service and quality with each new environmental solution. It is a
creative rethinking of standard business practices with common business sense. One good
example is shredded paper which can't be recycled due to its bulky nature. As part of a property
-wide ban on styrofoam, and as an alternative to polystyrene shipping pellets, the hotel uses
shredded paper from nearby offices to pack all out-going boxes. In addition, a small card is
included in the package to educate and encourage the receiver to do the same. All hotel stationery,
and collateral materials are printed on 100% dioxin-free recycled paper with the same elegant
design and presentation. To date, 80% of office supplies are purchased from products made with
recycled materials. The Saunders have personally tested all new showerheads, bathroom
amenities and recycled products at home to make sure that they meet hotel standards.
6. B4. Critical to the long-term success of the program is the cooperation of an enthusiastic
employee 'green team' working together with Division Heads to create new environmental ideas.
Under the supervision of a dedicated Environmental Program Director and with the on-going
research and development contributed by a paid consultant, the program maintains constant
visibility and activity throughout the property.
Since the inception of the program, two guest surveys have been undertaken to assist the hotel to
better understand guests needs as they relate to the environmental goals. In a survey conducted in
the Fall of 1990, 94% of the hotel's guests said they preferred a room with environmental
changes. This encouraged the hotel to take the bold initiative to change bathroom amenities. In an
industry where quantity is synonymous with quality, the hotel has now installed an elegant
dispenser system. By cutting out the repetitious packaging of nearly 2 million one-ounce plastic
bottles, the hotel is able to use its money where it counts, by serving its guests all-natural aloe-
based amenities which include shampoo, conditioner, hand soap, body gel, and mouthwash.
Not only is the hotel able to provide higher quality products, but now offer guests additional
amenities.
A focus group is being created for a review of new vegetarian, natural and low-cholesterol menus
which will be available upon request by meeting planners and guests. This market research will
enable the hotel to meet the demands of its customers as we test for food taste, presentation,
quantity and pricing of these environmental and healthful alternatives.
6. B5. The hotel industry is customer driven. Employees represent the hotel's standards at
every interaction with guests and vendors. It is important that employees clearly understand the
goals and objectives of the program and the long- term commitment that has been made to the
environment. It is the responsibility of management to create an aggressive communications plan
showing how the campaign directly affects each of the employees, and also encourages and
recognizes their participation. The hotels newsletter includes an environmental column translated
in French, and Spanish and a housekeeping meeting was conducted in French, Spanish and
Creole. Two Environmental Action Awards have been created. An annual Environmental Award
recognizing employee environmental leadership is awarded by the Saunders Family. The quarterly
Environmental Action Award recognizes achievements and is awarded by managers in recognition
of their employees' environmental efforts.
A letter has been distributed to all hotel vendors alerting them to the environmental policy and
encouraging them to consider their impact on the environment. In a letter to travel agents, the hotel
listed a number of environmental steps a company should make, from double-sided copying to
auditing lighting and water use. Recommendations and guidelines have been compiled in a
conference planner advising meeting planners on ways to conduct 'green meetings.
Eco-educating plaques are placed at each light switch and in every bathroom. They provide guests
and employees with an astounding environmental fact and also ask for a call to action. A letter is
placed in each guest room to inform guests about the Environmental Action Plan. It too, offers
environmental tips to try at home.
6. B6. It was important in the early stages of this program to allow employees to feel comfortable
with the concept of developing environmental initiatives in their areas. At the outset, top
management advised the accounting department, not to place heavy pressure on accountability and
financial goals for recycling or source reduction. It was crucial in the carly stages of
implementation that procedures and job responsibilities be successfully instituted. Entering Year
Two of the Program with enthusiastic employee support in place, the hotel has established a series
of monitoring programs and departmental goals. Quarterly reports have been developed for
dumpster load reduction, energy and water conservation, along with white paper recycling.
Professor James Post of Boston Universities' School of Management is using The Boston Park
Plaza as a case study for on-going research efforts on managing for environmental excellence for
National Wildlife Federation's Corporate Conservation Council. Over the past six months, Post
has interviewed top management and met with Division Heads. His doctoral students will work
this summer with the hotel to establish a series of monitoring programs to track and measure
performance and assist in establishing guidelines for long-term goals. The hotel welcomes this
kind of collaborative effort with Boston University, and views its partnership as important to help
establish a role of leadership for other hotels, the service industry, and business in general.
6. B7. The Boston Park Plaza's on-going program presently incorporates 85 initiatives and
continues to expand. With numerous environmental initiatives, balancing with long-term and short-
term investments and savings, it is the hotel's goal to be self-liquidating and ultimately revenue
generating. Qualifiable and quantifiable environmental results include the following: Landfill
savings- 185.3 tons of cardboard, glass, paper, plastics, and steel; 4,000 pounds of telephone
books. The hotel's amenity dispensers will save nearly 2 million one-ounce plastic bottles from
area landfills. Energy Savings- 340,000 kw of power from energy and lighting conservation
projects. Water Savings- 15 million gallons of water annually from showerheads, aerators and
air-cooled machines.
Q. Q.012
The President's Environment and Conservation Challenge Award
APPLICATION FORM
1.
Award Category: 02. Environmental Quality Management
2.
Program Name of Program: The Boston Park Plaza Hotel and Towers Environmental Action
3.
Name of Award Applicants:
Mr. Tedd Saunders
Mr. Gary Saunders
Environmental Program Director
President
Saunders Hotels Company, Inc.
64 Arlington Street,
The Boston Park Plaza Hotel and Towers
64 Arlington Street,
Boston, MA 02116
Boston, MA 02116
Tel.: 617-457-2413
Tel.: 617-457-2300
FAX: 617-426-2060
FAX: 617-426-2060
4.
Program Contact:
Mr. Tedd Saunders
Environmental Program Director
Saunders Hotels Company, Inc.
64 Arlington Street
Boston, MA 02116
617-457-2413 FAX: 617-426-2060
7. The Boston Park Plaza Environmental Campaign began as a simple white paper recycling
initiative. In March of 1990, Tedd Saunders presented the Executive Officers of Saunders Hotels
with a proposal to create a comprehensive environmental campaign. Two years later, this
campaign covers more than 85 environmental initiatives incorporating source reduction, recycling,
hazardous waste elimination, energy and water conservation, education and communications.
8.
Applicant Description:
02- Local Business
9.
17- Other: The Boston Park Plaza Hotel and Towers is the largest independent,
family-owned and operated hotel in the United States.
10.
03- conservation
06- energy
07- environmental quality management
14- recycling
16- source reduction/pollution prevention
17- water quality
11.
Numerous non-profit environmental organizations have asked The Boston Park Plaza for
support. The Swan Fund has been developed to underwrite the cost of function room
space to assist organizations to conduct environmental meetings, and conferences at the
hotel. To date, EarthDay USA, New England Businesses for Social Responsibility,
LEAD Boston and MassRecycle have received support totalling $875.
12.
In 1991, the hotel invested $1.8 million dollars towards environmental conservation
measures. These projects range from $1.2 million for thermopane windows to
employee environmental awards at $575. In addition, professional fees totalled $28,900.
Labor has been absorbed into regular job responsibilities and therefore not included here.
13.
With numerous environmental initiatives balances with long-term and short-term
investments and savings, it is the goal of this program to be self-liquidating and ultimately
revenue generating.
14.
Primary audiences and number of persons served:
09- Employees #500
07- Local Community #300,000.
10- Customers or clients (guests) #500,000.
15.
Awards:
The Boston Park Plaza was awarded the American Lung Association of Massachusetts'
1991 Environmental Health Award. Tedd Saunders received the award on behalf of The
Boston Park Plaza.
The Boston Park Plaza was awarded the 1992 New England Environmental Award in
recognition of a business that has significantly contributed to an improvement in the quality
of the environment in New England. It is given by the New England Environmental Expo
and judged by an Executive Committee of prominent New England scientists, industry
leaders, and academicians.
The Boston Park Plaza received a tree from EarthDay USA in recognition of the Saunders
long-term commitment and the leadership role they have taken in the business community.
Discovery 500: Massachusett's Honor Role for Discovery and Innovation. Nominated by
the Massachusett's Office of Travel and Tourism and The Greater Boston Visitor and
Convention Bureau, this award recognizes the Saunders family's environmental
leadership.
The Boston Park Plaza was nominated for Renew America's Searching for Success
Award. Award recipients are to be notified in June 1992.
16. Summary:
The Boston Park Plaza Hotel has created an environmental campaign which encompasses
more than 85 initiatives throughout all departments of the hotel. This program has clearly
shown that this competitive service industry can make dramatic changes and maintain its
high quality of service and standards. This family owned and operated landmark property
has successfully aligned business with environmental action.
17. Please include 3 one-page letters of recommendation attached
to the application when it is submitted for consideration. Letters
How to Apply
should be addressed: "Attention: Award References." References
Completed applications must be postmarked
should have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology and should offer a candid evaluation of its
success or effectiveness. References may also include users or
The President's Environment and
beneficiaries of your program.
Conservation Challenge Awards
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
below.
Washington, DC 20503
Name: Dr. James E. Post
All information submitted with the application should be
Professor of Management and
considered public information and becomes property of
Title: Public Policy
the President's Challenge Awards program.
Award recipients will be notified in Fall 1992. Recipients
Street: 621 Commonwealth Avenue
must be willing to assist the President's Challenge Awards
program in making nonproprietary information about
City:
Boston
State: MA Zip: 02215
their environmental programs available to others who
wish to replicate their success.
Telephone: 617-353-4162 Fax: 617-353-2564
Application Format
Name: Alicia Hills Moore
Please submit one original and four photocopies of your
application. You may include up to 10 pages of supportin,
Title: Associate Editor, Fortune Mag-
materials. (NOTE: Photocopying both sides of a sheet of
azine
paper will be considered two-pages.) Any oversized items
Street: Time & Life Building, Rockefeller must be reduced to fit a standard 8.5" X 11" page format.
Center
City: New York
State: NY Zip: 10020
Supporting materials may include items such as brochures,
photographs, press clippings, and graphs depicting the
Telephone: 212-522-1212 Fax: 212-522-0316
program's results. The materials may not be used as a
substitute for written responses to Questions 5 and 6.
Name: Bruce Anderson/Denise Gaumer
The order of pages in the submitted application should be
President, Earth Day USA/
as follows:
Title: Director of Communications, Earth
1. 4-page application (Questions 1-20)
Day USA
2. 500-word overview summary (Question 5)
Street: P.O. Box 470
3. 2-page responses to criteria questions (Question 6)
4. 10 pages of supporting materials
City: Peterborough State: NH Zip: 03458
5. 3 letters of recommendation (Question 17)
Telephone: 603-924-7720 Fax: 603-924-7855
NOTE: The entire package should be stapled in the upper,
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
18. Please sign below to indicate that all applicants agree a) to
by the technical evaluators and selection committee. Do
abide by the rules and requirements of the awards competition,
not put the application or backup materials into a binder,
and b) that all information submitted is true and accurate to the
notebook or plastic cover.
Signature: best of their Till knowledge. Sander
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Date: 5/8/92
Paperwork Reduction Act, CEQ estimates that completion of this
Environmental Program Director
application will take 10 hours. Send comments regarding the col-
lection of this information, including suggestions for reducing the
Title:
Organization:
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
Saunders Hotels Company, Inc.
ject, Office of Management and Budget, Office of Information and
Telephone:
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
617-457-2413
printed on recycled paper containing more than 50% post-consumer waste
SUPPORTING MATERIALS
Page One:
The Boston Park Plaza Hotel and Towers Environmental Policy was distributed to
all employees in August 1991 along with a letter from the Saunders Family. At the time of this
announcement, the implementation plan and a financial commitment from ownership was firmly in
place.
Page Two: The boldest innovation in the program is the creation of new, elegant amenity
dispensers for all 1100 guestroom bathrooms. On an annual basis, this eliminates nearly 2 million
one-ounce plastic bottles from the wastestream. The resulting cost savings have been redirected to
where it counts--improving the product quality of the shampoo, conditioner, body gel and
handsoap. This is the first hotel in the country to take this bold step.
Eco-educating brass plaques have been placed by all light switches and in all bathrooms. They
provide an astounding environmental fact along with a call to action.
In the Fall of 1990 a survey was conducted of 1000 guests to provide insight into their expectation
and interests in environmental actions.
An in-room guest letter is the hotel's gentle introduction to its guests of the environmental
program.
Page
Three: As part of the hotel's outreach program, a Meeting Planner has been created to
assist others to plan 'green meetings'.
A vendor letter has been distributed to encourage and challenge other companies to take similar
actions and to alert them of our new policies and procedures.
Page Four and Page Five:
One creative environmental solution to source reduction is the
hotels clever use of shredded paper. Since it cannot be recycled due to its bulky nature, the hotel
uses it to pack all out-going packages. This also eliminates the use of polystyrene pellets as part of
the hotels ban on styrofoam. A card is included in each package to encourage the receiver to try
similar earth-friendly actions.
The Boston Park Plaza has received both local and national coverage for its environmental
achievements. It has been noted in Business Week, USA Today, Wall Street Journal, along
with consumer magazines, hospitality and environmental trades. It was featured on Christian
Science Monitor's 'Good Green Earth' and nationally on 'Weekend Travel Update' and
'Environmental Update' news syndication. It was featured on Boston's WBZ TV Editorial as a
company whose program is genuine and a business practice for others to follow.
OVERVIEW
5. The Boston Park Plaza Hotel has created an environmental program whose magnitude clearly
service and quality standards.
outlines how a company can make dramatic ecological changes, while maintaining extremely high
Since 1990, 85 initiatives have been put into place encompassing all major departments of the
hotel. The boldest innovation in the program is the creation of new, elegantamenity dispensers
for all 1100 guest room bathrooms. On an annual basis, this eliminates nearly 2 million one-ounce
plastic bottles from the wastestream. The resulting cost savings have been redirected to where it
counts--improving the product quality of the shampoo, conditioner, body gel and handsoap. The
Boston Park Plaza is the first hotel in the country to take this bold step.
There is a distinct balance between initiatives which can be strictly categorized as efficient plant
operations, and those additional creative efforts which round out a truly comprehensive approach.
sound business.
In reality, there is much overlap between the two because efficient business is environmentally
Other major initiatives include the installation of 1,686 new thermopane windows in all guest
rooms at a cost of $980,000. Nine recycling initiatives are now in place including steel, #1 and #2
plastics, glass, white paper, computer paper, cardboard, telephone books and aluminum. Other
steps include solid waste reduction, energy and water conservation, hazardous waste elimination;
education and communications. Working at all levels of the company to integrate this program, a
'green team' of enthusiastic employees volunteered to work alongside management and help spread
the word. Division Heads now meet monthly for the sole purpose of discussing.environmental
goals and accomplishments.
What distinguishes this program from many other 'green efforts' is managements commitment to
incorporating environmental action into every facet of the hotel. Spearheading the program is Tedd
Saunders. As the hotel's Environmental Program Director, Tedd has made a personal
commitment to establish his family's business as a model for integrating voluntary environmental
solutions into everyday business practice.
To date, the hotel has invested more than one and a half million dollars in the program. In return.
nearly a half million dollars of new business can be directly attributable to decisions based on the
hotel's environmental changes.
The key to creating a successful environmental action plan is to formulate one that is affordable and
feasible to initiate and to maintain. Benefits include a healthier bottom line from improved
efficiency and better use of resources. loyalty from increasingly earth-conscious employees and
customers, and opportunities to present a positive public image.
The Boston Park Plaza has clearly learned that a long-term perspective, top management's
commitment and an integrated approach of the program across all departments can balance
economic viability with ecological responsibility. This is merely good and efficient business
practice in the 1990's. The hotel can continue to operate a first-class operation and at the same
time, make a commitment to preserve our precious planet.
A focus group is being created for a review of new vegetarian, natural and low-cholesterol menus
which will be available upon request by meeting planners and guests. This market research will
enable the hotel to meet the demands of its customers as we test for food taste, presentation,
quantity and pricing of these environmental and healthful alternatives.
6. B5. The hotel industry is customer driven. Employees represent the hotel's standards at
every interaction with guests and vendors. It is important that employees clearly understand the
goals and objectives of the program and the long- term commitment that has been made to the
environment. It is the responsibility of management to create an aggressive communications plan
showing how the campaign directly affects each of the employees, and also encourages and
recognizes their participation. The hotels newsletter includes an environmental column translated
in French, and Spanish and a housekeeping meeting was conducted in French, Spanish and
Creole. Two Environmental Action Awards have been created. An annual Environmental Award
recognizing employee environmental leadership is awarded by the Saunders Family. The quarterly
Environmental Action Award recognizes achievements and is awarded by managers in recognition
of their employees' environmental efforts.
A letter has been distributed to all hotel vendors alerting them to the environmental policy and
encouraging them to consider their impact on the environment. In a letter to travel agents, the hotel
listed a number of environmental steps a company should make, from double-sided copying to
auditing lighting and water use. Recommendations and guidelines have been compiled in a
conference planner advising meeting planners on ways to conduct 'green meetings.
Eco-educating plaques are placed at each light switch and in every bathroom. They provide guests
and employees with an astounding environmental fact and also ask for a call to action. A letter is
placed in each guest room to inform guests about the Environmental Action Plan. It too. offers
environmental tips to try at home.
6. B6. It was important in the early stages of this program to allow employees to feel comfortable
with the concept of developing environmental initiatives in their areas. At the outset, top
management advised the accounting department, not to place heavy pressure on accountability and
financial goals for recycling or source reduction. It was crucial in the early stages of
implementation that procedures and job responsibilities be successfully instituted. Entering Year
Two of the Program with enthusiastic employee support in place, the hotel has established a series
of monitoring programs and departmental goals. Quarterly reports have been developed for
dumpster load reduction, energy and water conservation, along with white paper recycling.
Professor James Post of Boston Universities' School of Management is using The Boston Park
Plaza as a case study for on-going research efforts on managing for environmental excellence for
National Wildlife Federation's Corporate Conservation Council. Over the past six months, Post
has interviewed top management and met with Division Heads. His doctoral students will work
this summer with the hotel to establish a series of monitoring programs to track and measure
performance and assist in establishing guidelines for long-term goals. The hotel welcomes this
kind of collaborative effort with Boston University, and views its partnership as important to help
establish a role of leadership for other hotels, the service industry, and business in general.
6. B7. The Boston Park Plaza's on-going program presently incorporates 85 initiatives and
continues to expand. With numerous environmental initiatives, balancing with long-term and short-
term investments and savings, it is the hotel's goal to be self-liquidating and ultimately revenue
generating. Qualifiable and quantifiable environmental results include the following: Landfill
savings- 185.3 tons of cardboard, glass, paper, plastics, and steel; 4,000 pounds of telephone
books. The hotel's amenity dispensers will save nearly 2 million one-ounce plastic bottles from
area landfills. Energy Savings- 340,000 kw of power from energy and lighting conservation
projects. Water Savings- 15 million gallons of water annually from showerheads, aerators and
air-cooled machines.
A focus group is being created for a review of new vegetarian, natural and low-cholesterol menus
which will be available upon request by meeting planners and guests. This market research will
enable the hotel to meet the demands of its customers as we test for food taste, presentation.
quantity and pricing of these environmental and healthful alternatives.
6. B5. The hotel industry is customer driven. Employees represent the hotel's standards at
every interaction with guests and vendors. It is important that employees clearly understand the
goals and objectives of the program and the long- term commitment that hasbeen made to the
environment. It is the responsibility of management to create an aggressive communications plan
showing how the campaign directly affects each of the employees, and also encourages and
recognizes their participation. The hotels newsletter includes an environmental column translated
in French, and Spanish and a housekeeping meeting was conducted in French, Spanish and
Creole. Two Environmental Action Awards have been created. An annual Environmental Award
recognizing employee environmental leadership is awarded by the Saunders Family. The quarterly
Environmental Action Award recognizes achievements and is awarded by managers in recognition
of their employees' environmental efforts.
A letter has been distributed to all hotel vendors alerting them to the environmental policy and
encouraging them to consider their impact on the environment. In a letter to travel agents, the hotel
listed a number of environmental steps a company should make, from double-sided copying to
auditing lighting and water use. Recommendations and guidelines have been compiled in a
conference planner advising meeting planners on ways to conduct 'green meetings.
Eco-educating plaques are placed at each light switch and in every bathroom. They provide guests
and employees with an astounding environmental fact and also ask for a call to action. A letter is
placed in each guest room to inform guests about the Environmental Action Plan. It too. offers
environmental tips to try at home.
6. B6. It was important in the early stages of this program to allow employees to feel comfortable
with the concept of developing environmental initiatives in their areas. At the outset, top
management advised the accounting department, not to place heavy pressure on accountability and
financial goals for recycling or source reduction. It was crucial in the early stages of
implementation that procedures and job responsibilities be successfully instituted. Entering Year
Two of the Program with enthusiastic employee support in place, the hotel has established a series
of monitoring programs and departmental goals. Quarterly reports have been developed for
dumpster load reduction, energy and water conservation, along with white paper recycling.
Professor James Post of Boston Universities' School of Management is using The Boston Park
Plaza as a case study for on-going research efforts on managing for environmental excellence for
National Wildlife Federation's Corporate Conservation Council. Over the past six months. Post
has interviewed top management and met with Division Heads. His doctoral students will work
this summer with the hotel to establish a series of monitoring programs to track and measure
performance and assist in establishing guidelines for long-term goals. The hotel welcomes this
kind of collaborative effort with Boston University, and views its partnership as important to help
establish a role of leadership for other hotels, the service industry, and business in general.
6. B7. The Boston Park Plaza's on-going program presently incorporates 85 initiatives and
continues to expand. With numerous environmental initiatives, balancing with long-term and short
term investments and savings, it is the hotel's goal to be self-liquidating and ultimately revenue
generating. Qualifiable and quantifiable environmental results include the following: Landfill
savings- 185.3 tons of cardboard, glass, paper, plastics, and steel; 4,000 pounds of telephone
books. The hotel's amenity dispensers will save nearly 2 million one-ounce plastic bottles from
area landfills. Energy Savings- 340,000 kw of power from energy and lighting conservation
projects. Water Savings- 15 million gallons of water annually from showerheads, aerators and
air-cooled machines.
BOST PARK
PLAZA HOTEL
Bostons Eco Logical Travel Alternative.
ENVIRONMENTAL POLICY
"If one individual convinced two people to do something for the
environment, and the next day each convinced two more people, and
so on, and so on... it would take less than a month to get everyone in
the United States to take some kind of action."
-- anonymous
We at The Boston Park Plaza Hotel & Towers are taking dramatic action to
help secure our future and to make our world a cleaner, safer place for
ourselves and for our children.
With the implementation of this sweeping environmental program--
unprecedented in scope--we are setting an example not only for the hotel
industry, but also for diverse businesses, and for individuals themselves. We
have scrutinized our hotel operation and have identified every area where we
can reduce waste, recycle materials and conserve energy and water. We also
pledge to maintain the superb standard of quality which we have provided
our guests throughout three generations of hotel ownership.
Through this ambitious environmental program we hope to educate both our
guests and ourselves, to foster an environmental conscience and to effect
Towers. positive change that will extend far beyond The Boston Park Plaza Hotel &
"Is civilization progress? The final answer will be given not by
amassing our knowledge, or by the discoveries of our science, but by
the effect our civilized activities as a whole have upon the quality of
our planet's life."
Dr. Charles A. Lindbergh, Jr.
Gary Gary Saunders Salum
Tablet Sander
Tedd Saunders
President
Environmental Program Director
Roger Saunders
Joseph Malone
Chief Executive
Managing Director
~AUGUST 1991~
1 be Boston Park Plaza Hotel V lowers
Cyndee Bochino
The Insider
Rosy Schwindeman
Personnel
Jill Hirshberg
Ext. 2249
August 15, 1991
Volume No. 12
August 1991
Printed on Recycled Paper
Dear Fellow Employee:
Just over a year ago, we asked ourselves how we, as a family-operated hotel, could make changes in the
way we operate that would benefit our environment as well as the hotel.
This question has resulted in a very ambitious campaign in which we have made changes in all departments
in ways that affect not only you and our daily operations, but also demonstrate our long-term commitment
to the earth.
We recognize that these changes do not happen overnight, but we have made the commitment to these
environmental standards and will continue to work towards them. We are proud to announce that we have
made many accomplishments, among them, to name a few, are the following:
* White paper recycling: saving 153 trees over the past 15 months
*
Purchasing and Food & Beverage have eliminated all styrofoamT products and reduced paper and
plastic use throughout the hotel.
*
We have recycled more than 60,000 cans in the last 6 months alone.
* Engineering has installed energy-saving thermopane windows in 75% of the building.
*
Engineering has installed water saving devices to save more than 10.6 million gallons of water annually.
This has also reduced our hot water use by nearly 30,000 gallons annually.
* Our housekeeping department is now using a mixing station for biodegradable cleaning products, and
now reuse their cleaning dispensers.
*
IDA distributes furniture, linens and blankets to local veterans shelters when no longer used at the hotel.
These are some of the things we are doing, and there are numerous other things we can do. Many of your
fellow employees have been involved in identifying these changes, and we encourage all of you to let us
know of others.
Attached you will find our Environmental policy which states our goals for extending the planet's life.
Our Environmental Program is unprecedented in the hospitality industry, and can offer us a competitive
advantage which we can use to market ourselves better. We will continue to implement procedures in each
department in an effort to continue our progress, and we will need your input and cooperation.
For all you efforts, past, present and future, we want to thank you. We also want you to understand this
policy is a long-term commitment. We should all be proud of our achievements and recognize we are
leading our industry in this unprecedented effort to benefit our earth and our children.
Gary Anlu
Tedd Samder
Gary Saunders
Tedd Saunders
President
Environmental Program Director
HAND SOAP
MOUTH WASH
About Our
FORM TARA
Guestroom
BOSTON PARK
MALA TOWAYS
PLAZA HOWERS
Amenilies
Please turn off faucets tightly.
About Our
Guestroom
Amenities
0
0
O
Boston's Logical Travel Alternatives
Dear Guest Of The Boston Park Plaza
We, at The Boston Park Plaza,
are currently evaluating what we can do to help protect this fragile earth.
And we'd like your help.
To ensure that any proposed changes will not inconvenience
you, our guest, we've developed this survey. Please take a few moments now
and fill it out. Then, once these changes are made, we hope
you'll be back to take a second look.
Ja loseph Malone, mate President and General
Mgr.
(The Boston Park Plaza Hotel & Towers
About The Boston Park Plaza's
Environmental Action Program
S
BOSTON PARK
PLAZA HOTEL
ine planet IS a unit, no one nation can share the pr
We are borrowing it from our children.
We are all in the greenhouse together."
NATIVE AMERICAN SAYING
ROBERT REDFORD
Our Environmental Action Program
What Others Are Saying
In 1991, The Boston Park Plaza Hotel completely revamped
its policies and procedures to incorporate a new business
BUSINESS WEEK
philosophy; one that weighs the environmental impact of
"Saunders Hotels is remaking its landmark Boston P
everything we do and touch.
Plaza Hotel & Towers into an environmental showca
What exactly havewe done?
Checklist for
ASSOCIATED PRESS
To date, we have implemented more than 65 hotel-wide
"What began with a modest white paper recycling pr
initiatives, including:
Meeting Planners
gram has grown into an unprecedented environmer
Recycling programs for white paper, steel, cardboard,
campaign having an impact on every department."
shipping pallets, aluminum, glass and plastic.
There are many simple steps to a more environmentally-
An employee fund initiated with the proceeds from
sound meeting. Here are some guidelines that have worked
TRAVEL TRADE
redeemable soda cans.
well for other Boston Park Plaza clients:
"The Boston Park Plaza Hotel has instituted changes
The elimination of styrofoam, plastic tableware and
aerosols throughout the hotel.
1. Establish clear environmental guidelines long before
allow the hotel to take an aggressive and active appr
conference takes place. For example:
to saving the environment.'
On-going donation of all linens, blankets and furniture
to local veteran shelters.
Printed on 100% dioxin-free recycled paper
ENVIRONMENT TODAY
Printing of all stationery and forms on 100% dioxin-free
recycled papers.
"(The hotel) shows what can happen when a busines
adopts a comprehensive environmental policy. Perh:
The creation of an in-room amenities dispensing system
the boldest move for a hotel that competes in the lux
that will eliminate the use of nearly two million plastic
market was eliminating most of the packaged töiletri
containers annually.
and other amenities in favor of permanent dispense
The installation of new double glazed windows, faucet
aerators and energy-efficient showerheads in all 977
HOTEL & MOTEL MANAGEMENT
guest rooms.
To discuss having a meeting or event at
The Boston Park Plaza Hotel, call 617-457-2243.
"They decided to target not only guestrooms, but the
And look at some of the results!
tire hotel, and have spent approximately $1.5 millior
For room reservations call 800-225-2008.
environmental improvements. Twenty-five employee
Small actions add up to big savings. In our first year alone
volunteered to join the hotel's Green Team."
we saved:
For more information about our
10.6 million gallons of water
Environmental Action Program, call 617-457-2486.
AMERICAN LUNG ASSOCIATION
300 trees (via white paper recycling)
Presented The Boston Park Plaza with the Associatio
100,000 sets of plastic dishware
To fax the hotel, dial 617-423-1708.
1991 Environmental Health Award.
29,000 gallons of fuel oil
And this is just the beginning. To quote an ancient
EARTH DAY USA
Chinese proverb: "The journey of a thousand miles begins
Selected The Boston Park Plaza as host hotel for its 1
with a single step".
National Earth Day Organizers Conference.
BOSTONPARK
LAZA HOTEL
Boston's Eco-Logical Travel Alternative™
S
BOSTON PARK
PLAZA HOTEL
Not Just A Hotel In Boston. Boston's Hotel."
May 5, 1992
Mr. Paul Derba
James J. Derba, Inc.
DIRECT DIAL
1 Griffin Way
617-457-2221
Chelsea, Mass. 02150
FACSIMILE
617-426-5603
Dear Mr. Derba:
Over the past nineteen months The Boston Park Plaza Hotel and
Towers has totally re-examined its impact on the environment.
Resulting from this thorough self examination we have a program
that is setting the benchmark for the hospitality industry.
A partial list of our initiatives include: the introduction
of zinc-free bio-degradable cleaning products, the elimination of
all styrofoam recycling of all white and computer paper,
cardboard, #1 and #2 plastic, steel, as well as glass bottles and
aluminum cans, the re-use of shipping pallets, 55 gallon drums, and
laser printer cartridges. We have also reduced our water and
energy consumption by 10.6 million gallons without sacrificing
customer comfort.
The aforementioned initiatives, in conjunction with almost 85
other projects, not described above, have resulted in greater
employee pride, reduced operating costs, as well as, increased
visibility and market share.
On behalf of our entire Company I ask that, knowing our stance on
waste and the environment, you examine your products and the way in
which you deliver them to us. In keeping with our long-term
environmental policy we will be interested in working with vendors
who are rethinking the environmental impact of their business
decisions.
We feel it's time for business to align with the environment for
everyone S sake. Should you wish to discuss some of your ideas
with us, please call Bob Bornstein, Director of Purchasing at
617-457-2274. Please join us in this most important cause.
Sincerely,
Gary L. Saunders
Robert J. Brown
President
Vice President and
Corporate Controller
P.S. As part of our total ban on styrofoam we use shredded paper
instead of polystyrene pellets as packing for all outgoing
boxes.
BOSTON PARK PLAZA HOTEL & TOWERS
6-1 ARLINGTON STREET
BOSTON MASSACHU SETTS 02116-3912
TELEPHONE (617)426-2000 FAX (617)428-1708
OPERATED BYSAL NDERSHOTELS COMPANY
Vol. 2, No. 8
Environment Today
THE NEWSMAGAZINE OF ENVIRONMENTAL AND POLLUTION CONTROL
Environmental Program Director Tedd Saunders and shipping manager Lewis
Floyd at the Boston hotel's materials recycling center. "By restructuring the way
we think, we can change the ways in which we operate to incorporate our
environmentally sound business practices," says Saunders.
Guests appreciate hotel's
environmental policies
Boston's 977-room Park Plaza Hotel
reusable tableware in the cafeteria. Food
shows what can happen when a business
scraps are picked up by local farmers for
adopts a comprehensive environmental
animal feed.
policy. Aided by a "Green Team" of 25
Perhaps the boldest move for a hotel
employee volunteers, the family-owned
that competes in the luxury market was
hotel spent 16 months reviewing standard
eliminating most of the packaged toiletries
operating procedures and developing eco-
and other amenities in guestrooms. Some
logical alternatives.
are now offered instead in permanent dis-
Examples: adding faucet aerators and
peasers. Others are available on request.
low-flow shower heads in all rooms, in-
In a recent-survey of 1,000 guests, 81%
stalling 1,642 thermopane windows,
said they never used a shower cap and
switching to energy-saving lighting, using
wouldn't mind if it were simply available
biodegradable cleaners and adopting a hotel-
on request. Almost 90% said the same about
wide recycling program for cans, bottles,
shoeshine kits. Overall, 96% of the guests
paper, steel and shipping palettes. Employ-
said they would prefer a room that encom-
ees now use recycled paper in offices and
passed the environmental changes.
October 1991
"Every year Americans throw away enough office and writing paper to build a
wall 12 feet high, stretching from Los Angeles to New York City.
50 SIMPLE THINGS You CAN Do To SAVE THE EARTH
T. help combat this overwhelming problem, we are now reusing paper from our office shredders for
all packaging. We have also cut out the purchase of all Styrofoam™ and bubble wrap.
You can make a difference by making small changes, too.
"Nobody made a greater mistake than he who did nothing because he could only do a little."
EDMUND BURKE
BOS- PARK
PLAZA HOTEL
100% dioxin-free recycled paper
Boston's Eco-Logical Travel Alternative™
Hotel&Mou
DEO
Management THE LODGING INDUSTRY
COMPANY.
H&MM
NOVEMBER 4, 1991
Boston Hotel Benefits From Saunders' Sincerity
By Kathy Seal
H&MM Contributing Editor
BOSTON-What would it take for a
Programs include recycling of
hotel to be completely "green" -that
speed motors that pace output with
cans, bottles, white paper, cardboard,
The "greening" of the Boston
is, environmentally friendly to the
demand have replaced several older
steel, plastic and shipping pallets; use
Park Plaza has not been without mar-
max? The Saunders family, which
motors found in exhaust systems and
of dioxin-free recycled stock for all
keting advantages. Management has
owns and operates the 977-room
other air-supply systems. Tedd Saun-
hired a public relations firm to tout
new paper products; distribution of
Boston Park Plaza Hotel & Towers
ders estimated that savings from the
reusable mugs to every employee; re-
the program, and sales staff are being
here, is trying to find out.
environmental programs have
use of shredded papers for packaging
trained to mention the program as a
Two years ago, Tedd Saunders,
amounted to $150,000.
"soft sell," Tedd Saunders said.
outgoing materials; and replacement
who has owned a photography busi-
Tedd Saunders stressed that he
of disposable tableware in the em-
Sales staff also offer to supply
has implemented the "green hotel"
ness and worked in both advertising
ployee cafeteria with china, glass and
groups with the names of vendors of
concept not only from the top down
and marketing, broached the idea of
silverware.
recycled paper and locations of recyc-
but also from the bottom up. Twenty-
creating environmentally sound,
ling centers to use during conven-
guestrooms at the Park Plaza. He and
Waste-Cutting Efforts Build
five employees have volunteered to
tions. Two conventions-the Na-
join the hotel's "Green Team," which
brother Gary already recycled,
Local pig farmers pick up food
tional Association of Aquarium
looks for ecologically sound alter-
avoided using harmful cleaning sup-
scraps from the hotel to use as feed,
Directors and the Fly Rod and Reel
natives for standard operating pro-
plies and installed water- and energy-
and shelters for veterans receive cast-
Show-already have booked t
saving devices in their home.
cedures. Management encourages
off furniture, linens and blankets.
hotel-because of its ecology progra
input from its employees.
"I guess I have an environmental
Saunders Hotels decided to do away
Publicity has brought so many
For example, the Park Plaza's food
mind-set," said Tedd Saunders
with miniature bathroom amenities
phone calls to the Boston Park Plaza
and beverage manager recently de-
(whose father, Roger, is chairman of
and installed dispenser systems for
that Tedd Saunders and Liz Kay re-
cided to return for re-use to its sup-
the board of the AH&MA and c.e.o. of
shampoo, conditioner, soap, mouth-
cently formed "Ecological Solu-
plier the 70 cardboard pastry boxes
Saunders Hotels Co.).
wash and body lotion. When imple-
tions," an environmental consulting
the hotel receives each week. The di-
Rather than hiring a consulting
mented hotelwide, this program will
firm. They are now discussing imple-
rector of purchasing suggested re-
firm, Tedd Saunders undertook the
eliminate almost 2 million plastic
mentation of ecological programs at
placing paper mats used by
ecology project himself, with assis-
containers per year.
several hotels and other companies,
roomservice with linen ones:
Tedd Saunders said.
tance from Liz Kay. a local specialist
Management also conducted a sur-
While management has not ap-
in environmental issues and media
vey of 1,000 Park Plaza guests; it re-
Although the project has saved
proached leadership of the hotel's
relations. The two decided to target
vealed that 81 percent surveyed never
money, brought publicity and in-
union, Tedd Saunders said insuring
creased business, Tedd Saunders in-
not only guestrooms, but the entire
use a shower cap and 89 percent never
union commitment to the hotel's en-
hotel. They decided to involve the
use the shoeshine kit. Now, these two
sists his motive for greening the
vironmental program is a long-term
Boston Park Plaza was not financial.
property's work force in the effort.
amenities are made available only
goal. Rousing employees from apathy
Since February 1990, Saunders
when guests request them.
"It was a project my heart was in,"
and making them "part of the solu-
Hotels has spent approximately $1.5
Saunders Hotels has undertaken
he said. "I wanted to incorporate a
tion" is his greatest challenge, said
viable business decision with some-
million for environmental improve-
numerous water and energy con-
Tedd Saunders.
ments at the Park Plaza.
thing beneficial to society."
servation measures. The largest ex-
penditure has been close to $1 million
for installing 1,265 thermopane win-
Employees Are Innovators
dows, which will save about $65,000
He employs a one-on-one ap-
"I wanted to
annually in energy costs.
proach to solve that problem,
Other changes include installation
incorporate a viable
soliciting employee input on poten-
of compact fluorescent lighting and en-
tial solutions in a department and let-
business decision with
ergy-efficient light fixtures and ballasts
ting them know they can make a dif-
something beneficial to
(the latter at a savings of about $18,000
ference. For example, members of the
annually) and replacement of a hotel
hotel's catering department met re-
society.
"
chiller with a turbo modulator.
cently to decide how to spend the
Power rotation now reduces power
money received from recycling cans
usage and demand, and variable
and bottles.
100% dioxin free recycled paper
PAGE34
BusinessWeek
AUGUST 12, 1991
A McGRAW-HILL PUBLICATION
$2.50
PERSONAL
COMPUTERS
THE COMING DECADE
On the 10th anniversary of
IBM's PC, the industry is
Watch
techn still Apple, in turmoil. domin MAY IN such pesticides as to toi-
the
How year THE GREEN to green from Park
PAGE 58
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32
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100% dioxin free recycled paper
$1.95
Good
38-Rages from LIVING WEL
The New GH/American
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Hous
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Hotel's greener pastures
COVER STORY
Conservation
Phot
CONSCIENTIOUS:
effort pays
Seamstress Clarissa
McLean and executive
housekeeper Lewis
off in Boston
Ware, above, discuss
making slightly damaged
linens into chef's aprons
at the Boston Park Plaza
By Kevin Maney
Hotel Atright, the hotel's
USA TODAY
housekeeping staff
from left, Adolfo Callejas,
BOSTON - The Boston
Norma Allen, Filomena
Park Plaza Hotel's 1920s-era
Santos, Christina
elegance drips from every
Cordero, Jackie Bullard
corner of its lobby. Over-
and Elby Santos
-
head, crews on rafters clean
converted the money
two chandeliers the size of
made from recycling
Volkswagen Beetles. People
guests returnable
drifting through the lobby 1
bottles into new vacuum
have no way of knowing that
cleaners.
the crews are, for the first
time, cleaning with environ-
By Shawn Henry, SABA
mentally safe ultrasound de-
TEDD SAUNDERS: Got
vendors involved.
vices rather than pungent
chemical solvents.
Upstairs, the rooms are
grand but homey. An arriv-
ing guest wouldn't notice the water-saving shower heads or
energy-saving windows. Maybe the guest would spy the en-
vironmental tips printed on recycled paper and placed on
the table or the classy brass plate on the bathroom door
asking that faucets be turned off tightly and noting that each
adult uses 2 million gallons of water a year.
USA TODAY . THURSDAY, JUNE 11, 1992.
But chances are that most people who stay at the Boston
Park Plaza will never realize it has one of the most ambi-
tious environmental programs in the service industry.
The person behind the program is Tedd Saunders, envi-
ronmental-program director for the hotel his family bought
and renovated in 1976. Saunders took a chance by foisting
ecology on a hotel where rooms cost $120 to $170 a night.
Any sign of skimping on amenities or luxury would send
guests fleeing to competitors.
Yet the program has been good for the bottom line.
"The environmental program isn't aimed at saving mon-
Please see COVER STORY next page
COVER STORY
Hotel surprised
by green payoff
Purchasing Director Robert Bornstein has gone on an envi
Continued from IB
ronmental rampage, buying everything from recycled statio
nery to rulers made of recycled plastic and back-room carpet-
ey - it's aimed at doing the right thing" says Saunders' broth-
ing made from recycled plastic soft-drink bottles.
er Gary, president of the hotel. "But we learned that you can
"There's a genuine commitment at the top," says Post, "and
make a profit by doing the ecologically right thing, and that's
they have really infused this commitment throughout the orga-
nization."
been a surprise to us."
In the past year, the hotel has pumped $1.8 million into the
Many of the ideas come directly from Saunders. He was be-
program - $1.2 million of it for the one-time cost of putting in
hind moves such as the push to recycle all possible paper, cans
1,686 high-tech thermal windows. The environmental program
and bottles and buy supplies in bulk to cut down on packaging
is saving $150,000 annually in energy costs and more from re-
Now, the hotel uses soap and shampoo dispensers rather than
cycling. Water use has been cut 18 million gallons a year to 100
individual plastic bottles, He banned foam cups and bought ce-
million gallons as water costs are rising rapidly in Boston.
ramic coffee cups for employees. He pushed for using more
In the past eight months, the hotel says, it has lured $750,000
ecological cleaning liquids and energy-efficient lights. And be
in new convention business directly because of the program.
is experimenting with water-conserving devices in the hotel's
Jim Golden, vice president of the Energy Efficient Building
toilets. He even replaced individually wrapped candies on con-
ference-room tables with baskets of fresh fruit
Association, was partly responsible for shifting next year's
Building Solutions conference to the Boston Park Plaza. At-
Saunders is completely involved. When he couldn't find
tending engineers will get the chance to see the hotel's efforts
recycler to come to the hotel to pick up old telephone books,
and a few staffers loaded them on a truck in a cold Janua
up close. "Hotels are among the least-energy-efficient build-
ings of all," Golden says. "To see a hotel with such an active
rain and drove them to a recycling center.
program is a treat."
Some investments have been easy to justify, especially when
Outsiders are impressed. The hotel has been raking in
they immediately save energy or reduce waste. Others have
awards from environmental groups and making pages of
required more creativity. The recycled paper stock costs 12%
green newsletters. Tedd Saunders has become an environmen-
more than the old paper. To help offset that, pads provided to
tal consultant. Jim Post, professor of management at Boston
guests have been cut from 50 pages to 25 - Saunders says
University and author of Managing Environmental Issues: A
most pads were thrown out half-used, anyway.
Casebook, says he studied the hotel as a model for "first-class
Vendors have gotten involved, too - Saunders has demand-
service organizations committed to the environment."
ed it. A food firm has found a way to deliver meat in bulk
Of course, the green hotel isn't going to save the world. But it
containers rather than shrink-wrapping every piece. A clean-
is out front of an environmental surge in the industry. The
ing-supply company now sends liquids in 15-gallon drums. Says
Saunders: "I hope they take this to other customers and we
Loews Hotels chain, for instance, is recycling paper and install-
effect change beyond the hotel."
ing energy-saving equipment. Ramada International Hotels &
But how about guests? A number of individual travelers in-
Resorts has been donating money to environmental groups.
At the Boston Park Plaza, the environmental program has
terviewed in the lobby said they were only vaguely aware of
fused onto every layer of every department in the hotel. It is
the hotel's environmental program. Saunders admits that ex-
total environmental management in the way total quality man-
cept for a few conferences, he doesn't think many people stay
agement is supposed to work. Contributing to the cause has
at the Boston Park Plaza for its environmental policy. Nancy
become a part of employee evaluations. "Everybody from
Mills of IVI Travel says "there's really not a lot of customers
dishwashers to general managers is coming up with ideas,"
making requests for environmentally friendly hotels."
Saunders says.
That could change in time. The hotel is just beginning an
The kitchen staff saw waste when food was delivered on
aggressive marketing campaign for the 18-month-old program.
wooden pallets that were then thrown away. The pallets - up
Saunders may at least be striking the right chord. At a time
to 100 a week - are now given back to the vendor and re-used.
when the environment seems to most people like a gritty, mon-
A tiny cigarette burn used to mean a linen tablecloth would be
umental undertaking, they might enjoy ecology's burnished
look at the hotel. Says Saunders: "The environment has its own
thrown away. The housekeeping staff started making chef's
elegance here."
aprons out of damaged tablecloths.
EARTH DAY
1991 Earth Day USA
May 5, 1992
Make Every Day
The President's 1992 Environmental & Conservation Challenge Award
Attn: Award References:
Earth Day.
From: Bruce Anderson, President Earth Day USA and Denise Gaumer, Director of Communications
Gaylord Nelson
This is one of the most unbelievable programs we have ever had the pleasure of reviewing. The overall
Founder
commitment of the people and company designing and implementing this program is outstanding. The
Earth Day
hotel and the creative team of Tedd Saunders and Liz Kay have designed a program that has measurable goals
and benchmarks in place as well as plans and implementation procedures for restoration, protection and
Chairman
enhancement of the environment. This is not a superficial plan - they have gone to the very base of source
Earth Day USA
reduction and conservation with hotel renovation, conversion to non-toxic cleaners, recycled office supplies,
and water and energy efficient programs, and more. What is extremely impressive is the fact that they have
considered all aspects of the environment and the effect of their program on all of these areas. They receive a
10 + in this area from us.
This program is presently in the process of being replicated in two other Saunders properties, The Lenox
ruce Anderson
and Copley Square Hotels. The Boston Park Plaza has created a "Green Project" with the Greater Boston
resident
Convention and Visitors Bureau to enroll and empower other hotels in the Boston area to make an
Earth Day USA
environmental commitment. The hotel is also working with the city of San Francisco Solid Waste
Division and the Hotel Council on similar efforts and Tedd is speaking to business and environmental
groups around the country.
This project is so well created and implemented that it is very hard to consider not seeing its feasibility and
sustainability. The sustainability comes into consideration with the enrollment of the employees and
Earth Day USA
department heads. This program has been taken on so completely by the staff and management that it is
now rolling ahead on its own with monitoring and benchmarks in place.
P.O. Box 470
Peterborough
This program is not only meeting the needs of the Boston region, it is setting an example and the pace for
New Hampshire
the entire business community. Everyone is involved in making environmental lifestyle changes that
03458
benefit us all. Because of the hotel's environmental commitment, Earth Day USA decided to host their
National Earth Day Organizers' Conference at The Boston Park Plaza. We were able to profile the
commitment of the hotel to the conference attendees and from there they were able to go back to their
communities and encourage participation by their area hotels. They receive a 10 + for this area from us.
603-924-7720
We are so impressed and pleased with this company's environmental commitment. They are a standard to
Telephone
be emulated by all of us. They carefully thought out all of the ramifications of their program before any
603-924-7855
implementation went into effect and spent a full year and a half implementing their program before they
began publicizing it. They are committed to the long term for this program and other environmental
Fax
efforts. We would place Tedd Saunders and Liz Kay within a top 1% of concerned people anywhere taking
aggressive environmental action. They are extremely committed and dedicated to all of our environmental
futures. We feel honored to know them and to have had the opportunity to work with them. They deserve
your
highest
awards
for
extreme
excellence.
serve Earth Day
April 22.
EarthPapers" recycled
statemery provided by
The Paper Company
Seattle. Washington.
The Commonwealth of Massachusetts
Executive Office of Environmental Affairs
100 Cambridge Street, Boston, 02202
WILLIAM F. WELD
GOVERNOR
(617) 727-9800
ARGEO PAUL CELLUCCI
LIEUTENANT GOVERNOR
SUSAN F. TIERNEY
SECRETARY
May 18, 1992
The Selection Committee
The President's Environmental Challenge Awards
Council on Environmental Quality
722 Jackson Place, N.W.
Washington, DC 20503
Dear Members of the Selection Committee:
I am proud to be able to recommend to you a program which I
truly believe represents the "innovative spirit of a new era of
environmental entrepreneurship". This is the environmental program
in Boston's Park Plaza Hotel.
As we all know, man's economic and numerical expansion places
increasing strain on the delicate balance of natural phenomena
which contribute to the unique environment that has allowed man to
flourish. Given this, common sense dictates that we all must
become aware of the effect the daily operation of our lives has on
our surrounding environment and must do our best to minimize any
negative impact that results from our activities. Nowhere is this
adoption of this type of thinking more important or more critical
to the health of our environment than in the productive sectors of
our economy.
The Park Plaza Hotel has recognized this situation and
adjusted its operations accordingly. Not only has the hotel taken
action to ensure that its own operations are environmentally
friendly, but it has made a concerted effort to educate its
customers, employees and suppliers to ways in which they can alter
their own behavior to benefit the environment.
The extent to which environmental awareness is ingrained into
every facet of the hotel's daily workings is quite remarkable.
Each employee has been asked to evaluate his or her department and
to search out opportunity's for increased environmental
improvement. Not only does the hotel hope to improve its own
envirónmental record in this way, but it believes that this
constant exposure to environmentally sound practices will educate
its employees so that they will modify their own behavior outside
100% RECYCLED PAPER
of work and share their knowledge of environmentally sound behavior
with others.
Most importantly, the Park Plaza Hotel has shown that being
environmentally aware makes good business sense as well as
ecological sense. Various changes made for environmental reasons
(including the switches to energy efficient lighting and thermopane
windows) have resulted in significant reductions in the overhead
cost of operations. At the same time, surveys that the hotel has
conducted have consistently shown that the vast majority of its
guests approve of and appreciate the pro-active environmental
stance the hotel has taken. The hotel's environmental policy has
even been the overriding factor in the decision of at least two
organizations to hold their conventions at the Park Plaza.
All in all, I feel that the Park Plaza Hotel would be an
extremely worthy recipient of a President's Environment and
Conservation Challenge Award. Not only are its efforts to
reorganize its operations in an environmentally responsible manner
commendable, but its concern with spreading its environmental
awareness to others, and its success in proving the viability of an
ecologically aware business philosophy will serve to abet the
proliferation of this philosophy among other businesses and the
general public.
Sincerely,
Susan Suganfithering F. Tierney
Secretary
THE COMMONWEALTH OF MASSACHUSETTS
EXECUTIVE DEPARTMENT
STATE HOUSE
BOSTON 02133
WILLIAM F. WELD
GOVERNOR
ARGEO PAUL CELLUCCI
LIEUTENANT-GOVERNOR
May 14, 1992
The Selection Committee
The President's Challenge Awards
Council on Environmental Quality
722 Jackson Place, N.W.
Washington, DC 20503
Dear Members of the Selection Committee:
In the Park Plaza Hotel, Boston is extremely lucky to have an
establishment that has had the vision and the sense of
responsibility to become a leader in the adoption of
environmentally aware business practices. Although many private
sector operations fear the structural changes and capital
expenditures necessary to render their operations as
environmentally friendly as possible, the Park Plaza Hotel has
embraced every opportunity to move in this direction. In the
process, the hotel has proved something that I have long felt to be
true, environmental awareness and effective business practices are
not mutually exclusive concepts. In fact, if applied and marketed
effectively, as is done by the Park Plaza Hotel, ecological
awareness can be used as a selling point to attract the growing
number of consumers who are increasingly concerned by the plight of
the environment.
The tangible results produced by the hotel's reorganization
along environmentally sensitive lines are impressive: fifteen
million gallons of water have been saved through conservation
methods including the replacement of the ordinary showerheads
previously in use in the hotel's bathrooms by low-flow showerheads.
Energy use within the hotel has been sharply reduced by the
installation of thermopane windows in all guest rooms. And many
tons of refuse have been removed from the hotel's waste stream
through the elimination of unnecessary packaging on products used
by hotel guests and by aggressive programs to maximize the amount
of recycled materials employed in hotel operations. and to ensure
the recycling of as much of its waste material as possible.
In implementing this program the owners and managers of the
Park Plaza Hotel have been adamant in ensuring that the high
standards of quality to which their patrons had grown accustom were
not adversely impacted. To this end, they have closely monitored
customer reaction to the changes and have incorporated customer
input into the program so that any concerns customers had about
service could be adequately addressed. The end result has been
that, far from being a liability, the hotel's environmentally
friendly policy has given it a competitive advantage in attracting
environmentally aware customers.
Park Plaza's devotion to the environment and resultant
environmental policy are truly to be applauded. I believe that the
adoption of business practices that make ecological as well as
business sense is a philosophy that is destined to spread.
Operations such as the Park Plaza that take the lead in ushering in
this change, and showing that it can work, are doing us all a
favor.
Thank you in advance for your consideration in this matter.
Sincerely,
Binweld
William F. Weld
Governor
Boston University
BOSTONI
School of Management
621 Commonwealth Avenue
Boston, Massachusetts 02215
CONDITION
Faculty Offices
MDCCCX7
Fax: 617/353-2564
May 4, 1992
President's Environment and Conservation Challenge Awards
Attention: Award References
The White House
Washington, D.C.
Distinguished Referees:
I am pleased to write in suppport of the Boston Park Plaza
Hotel for the President's Environment and Conservation Award.
For the past three years, I have developed research and
curriculum materials for the teaching of environmental
management in business schools. This effort was sponsored by
the Corporate Conservation Council of the National Wildlife
Federation. I have interviewed two hundred business
managers, studied 35 companies in detail, and reviewed the
award applications of more than two hundred companies for
various environmental achievement awards. This experience
has provided a broad base of understanding regarding
corporate trends in environmental performance. In this
context, I am pleased to support the nomination of Boston
Park Plaza Hotel for consideration by your committee.
Our research on how leading businesses learn to improve their
environmental performance (project title: "Managing for
Environmental Excellence") has shown that the companies
learn in various ways. Learning generally proceeds from
reactive behavior to anticipation of emerging issues and,
eventually, to truly innovative "breakthrough" thinking and
action. Companies are not "born" innovative, and only a few
become innovative in every dimension of their environmental
activity (waste reduction, energy efficiency, product/service
design and delivery, community relations). Occassionally, a
firm does break away from its industry peers in meeting
environmental challenges however. That seems to be the case
with the Boston Park Plaza Hotel.
Three things distinguish Boston Park Plaza's efforts:
First, it has developed a very comprehensive program. The
initiatives taken to date span the hotel's operations and the
list of "to do's" leave no aspect of the hotel untouched by a
concern for environmental effects.
page 2
Second, the hotel has a very impressive leadership
commitment from the Saunders family. The depth of the
commitment has been tested and is genuine in my view. Their
willingness to "break through" conventional views of what can
be done during a recession in an industry that is notoriously
sensitive to consumer attitudes is underscored by the
replacement of throw-away amenities which are a huge
contributor to solid waste. Risky business! Further, the
willingness to make a substantial capital investment in
energy conservation that cannot be quickly recovered
testifies to the incorporation of environmental criteria into
long term thinking. These examples support what I believe to
be a quality leadership commitment that complements the more
obvious activities of the "Green Team" and Tedd Saunders, the
Environmental Program Direcor. Without such support, major
changes cannot be made in an organization.
The third distinguishing feature is that environmental
policy affects all of the company's key systems --
purchasing, maintenance and repair, employee training,
operations, and long term planning. The program at the
Boston Park Plaza Hotel is infused into every aspect of the
business, into every employee's consciousness, and into every
guest's awareness as well. The impacts are visible and the
net effect is measureable and significant. There is, for
example, a positive educational effect on employees who learn
about non-toxic cleaners, recycling, and so forth. Those
lessons are probably are going home every day to the Boston
community.
I rank the Boston Park Park Plaza as a highly innovative firm
in a very competitive service industry. The people of the
Boston Park Plaza Hotel have learned how environmental
concern and commitment can be an integral part of their
business mission. They are meeting their challenges with
imagination, enthusiasm, and a clear sense that "doing things
right" is the right thing to do. They are a model for other
family-owned businesses, for others in the hotel industry,
and for all firms in service industries. The lessons learned
can be replicated elsewhere and these people are willing to
share their learning.
Sincerely, Farms Efat
James E. Post
Professor of Management & Public Policy
FORTUNE
TimeInc. Magazines
FORTUNE
Time & Life Building
Rockefeller Center
New York, NY 10020
212-522-1212
May 7, 1992
New York, N.Y.
Award Referees
The 1992 Presidents Environment and Conservation Challenge Award
The White House, Washington, D.C.
Distinguished Referees:
It has been my good fortune to visit the Boston Park Plaza and
to see the unusual attention paid to environmentally-related
matters by the hotel's President, Gary Saunders, and by its
Director of the innovative Environmental Program, Tedd Saunders.
It is quite amazing, what has been accomplished in just two years
of intensive effort at the Park Plaza, largest independently owned,
and operated hotel in the country. In this period, Tedd Saunders
personally initiated and directed almost 100 different ways by
which pollution and waste were reduced, energy conserved various
resources redirected, in a commendable, ecologically-conscious,
fashion without, apparently, any compromising of the noteworthy
service and amenities which this hotel provides.
The hotel has imaginatively redesigned certain products for
a substantial saving in plastic-container waste. It extensively
recycles this material, as well as steel, aluminum, glass, paper.
It has renovated the building on a broad scale to save energy.
Very important, the Program Director's enthusiasm for these efforts
seems to have been successfully conveyed to the hotel's staff, and
to its suppliers as well. Apparently this genuine environmental
committment has contributed significantly to recent growth in the
Park Plaza's business.
The Saunders' accomplishments should inspire others in the hotel
industry and make the Boston Park Plaza a worthy candidate for
your prestigious award.
Sincerely,
Associate Alicia ahia Hills Hills Editor Moora
Application Summary
Number: Q.002
Project:
3 COM Corporate Environmental Policies
Contact:
Mr. David J. Abramson
3 COM Corporation
5400 Bayfront Plaza
Telephone:
Santa Clara, CA 95052-
(408) 764-6621
Summary:
3 COM believes that pollution prevention and conservation
ensure our success. 3 COM pioneered CFC replacement in 1991
and uses organic packaging. Conservation efforts include
recycling 89% of all office paper, 98% of toner cartridges, 4
tons of cardboard annually. Employees voluntarily recyle,
rideshare and work in a smokefree environment.
NOTE: Some technical evaluators provided written opinions, based on their
view of the criteria. The following is included for your
background only.
^omments:
Many excellent initiatives: 1) Semi-aqueous cleaning of
circuitboards (CFC reduction), 2) 88% office paper recycled,
3) replaced peanuts in packaging. Overall, the program is a
bit weak in not being comprehensive. Indeed, it gives the
impression of many good ideas from an enthusiastic committee,
but it lacks structure that top down emphasis can give.
3 COM has taken a leadership role in implementing waste
reduction, recycling and reuse strategies. It's
accomplishment in phase-out of CFCs and other toxic chemicals
as well as in recycling and conservation efforts are
impressive.
A good small company program focused on recycling -- perhaps a
citation candidate.
Pioneering the process of eliminating CFC's in large-scale
productions. Effective management implementation of
environmental ethic into all aspects of manufacturing process.
Daring and aggressive leadership style that seeks to
constantly push environmental performance.
Aggressive in several areas: executive council for
implementation, first innovator in particular CFC replacement,
ecofoam for packaging, drought resistant landscaping, energy
efficiency, picked for social investing. Should consider
expanding beyond CFC reducations, packaging and
transportation.
Q.002
The President's Environment and Conservation Challenge Awards
When George Bush asked American businesses to step up its efforts and eliminate
CFCs by 1995, 3Com Corporation of Santa Clara, California breathed a sigh of relief. In
March 1991, the company had ànnounced CFC-free manufacturing in its U.S. production
facilities by the end of 1992, well in advance of international protocols on environmental
toxins.
As a leading supplier of data networking products, 3Com Corporation has
manufactured 4,000,000 network adapter cards, and began the process of eliminating
CFCs in 1990. 3Com was the first company to use and deploy in large-scale production a
semi-aqueous cleaning process for cleaning printed circuit boards with Dupont.
Manufacturing works with suppliers to provide waste reduction and recycling
opportunities, and works with vendors that offer environmentally sound products.
Following eight months of testing, 3Com replaced CFC-based "peanut" packaging
with a substance that is completely biodegradable and non-toxic. 3Com was the first San
Francisco Bay Area electronics manufacturer to use this new water-soluble packaging
material.
Since 3Com ships 10,000 packages monthly throughout the world, the new
material eliminates the equivalent of 1.7 million polystyrene coffee cups annually.
Communications with suppliers and customers helped them understand usage and benefits
of the new packaging. Each product shipment contains a one page guide telling customers
how to dispose of the new packaging material. More than 50,00 of these mailers have been
included in 3Com products.
3Com has always believed that pollution prevention, recycling and conservation is
an important component of the company's success. The company has recycled
newspapers, paper, aluminum and precious metals since 1987, and in 1990-1992 recycled
more than 88% of its office paper. Employees use recycling bins for office waste,
aluminum cans, newspapers and magazines. Employees are also surveyed annually
regarding transportation alternatives, and more than 20% of them participate in ridesharing
or public transportation.
As a global company, 3Com is continually improving its environmental
performance. The corporate campus houses 1,200 people, and was designed for energy
efficiency. Landscaping is drought tolerant, scaled to California's water shortage. 3Com's
environmental program's tone is set and maintained largely by employee participation.
New employees receive a glass mug along with a personal office paper recycling container
during orientation to help attune them to the company's environmental culture. Since
January 1, 1992, the company's headquarters facility no longer offers polystyrene cups.
Recycled material is purchased and used in restrooms, and recycled paper is preferred in
company documents.
No single individual is responsible for implementing the company's program. The
Environmental Council, representing a cross-section of employees, meets monthly to
stratagize and report progress to management. Employees receive and exchange tips on
environmental issues as part of this effort. Recommendations, such as adaptation of non-
styrofoam packing by all the company's divisions are directed to specific groups for
resolution.
The Environmental Council has ambitious goals, including using recycled paper for
50% of the company's communications reaching customers in FY 1993. The company
receives updates on environmental progress via electronic communications.
1. What are the organization's environmental policies and objectives?
3Com is committed to global environmental protection and implementing environmental
policies in our manufacturing processes and operations worldwide. Elimination of ozone-
depleting chlorofluorocarbons in manufacturing and packaging of our global data
networking products was a key objective. Exploring the usage of recycled-content,
corrugated cartons, and increasing recycled-content shipping containers is a goal for
shipping. Goals include 50% of collateral material and corporate stationery on recycled-
content paper in FY 93. 3Com believes that pollution prevention, recycling and
conservation of natural resources and energy are major elements in our corporate success.
2. How has the organization's top management demonstrated commitment to these policies
and objectives" Do the policies demonstrate commitment beyond legal compliance?
Management has recognized the importance of setting environmental goals at the company
since smoking was banned in company buildings in 1985. Moving beyond ad hoc
implementation and toward formal adaptation of corporate environmental policy was
directed by the CEO, and prompted the formation of the company's environmental council.
Activities have included replacing chlorofluorocarbons in the manufacturing process and
useing organic packaging. Ridesharing programs are strictly voluntary and transcended
any legal requirements. Drought tolerant landscaping and energy efficient building
maintenance are integral to 3Com's headquarters design.
3. What are the organization's environmental standards for its products and
operations? Explain how they go beyond legal constraints and how they relate to
management control mechanisms}
3Com manufacturing and operations are chartered with producing environmentally safe
global data networking products for customers. Manufacturing operations and site services
personnel report to the environmental council with specific initiatives and work together to
design and implement the annual environmental plan. The executive team is apprised of all
major environmental developments and initiatives, which transcends legal requirements.
The company contracts with an environmental consultant that helps ensure that all company
processes are environmentally sound.
4. How are these policies and objectives incorporated in the day to day management of the
organization; Organization's decision-making about research and development, long-range
planning, capital and operating budgets?
From a quality standpoint, printed circuit boards cleaned with the non-CFC cleaner Axarel
have lower ionic contamination and higher surface insulation resistance levels than boards
defluxed with freon. This quality standard is checked on a daily basis, with management
information systems reports posted on a real-time basis and available to any line worker or
manager. Changes and movement toward environmentally safe packaging was directed
and implemented as part of the company's packaging plan. Reduction and elimination of
CFCs is part of the company's 3-year strategic cleaning plan prepared by manufacturing.
5. How are the policies and objectives reflected in the organization's relationships with
employees, customers, suppliers, and the general public?
The company's environmental efforts have been profiled in 3 separate San Francisco Bay
Area television reports dealing with the environment during the last 15 months. The
company has distributed posters to employees noting that 3Com is the global data
networking company with global concerns in conjunction with its commitment to CFC-free
manufacturing. Employees have each received a copy of the company's policy in a
brochure entitled "Who We Are -- What We Believe." We exchange environmental policies
with core suppliers, accelerating accomplishment of joint environmental goals through
programs like common, reusable shipping containers.
6. What are the organization's control mechanisms that give decision makers objective data
to measure continuous performance improvement toward its short- and long-term
environmental objectives?
In 1991 the Parnassus Fund named 3Com one of the 4 most environmentally sensitive
companies in the SF Bay Area. One of management's objectives is to fully participate with
environmentally sensitive mutual funds, which is tracked through investor relations.
Recycling data is provided on an annual basis to management, designed to show
continuous and consistent improvement in both employee specific and manufacturing
recycling efforts. Decision makers are comprised of environmental progress through
electronic mail status reports from the environmental council.
7. What quantifiable, sustained environmental quality results in products and processes
have resulted from the organization's environmental approach?
3Com recycles 88% of office paper purchased on a monthly basis. The equivalent of 1.7
million coffee cups was eliminated with conversion to organic packaging. Aluminum cans
and 4 tons of cardboard are recycled by employees. 3Com pioneered use and deployment
of semi-aqueous cleaning for adapter boards. Boards cleaned with the Dupont's Axarel
have lower ionic contamination and higher surface insulation resistance levels than boards
defluxed with freon. This quality standard is checked daily with real-time information
available to line workers and management.
Q.002
Application Form-1992
22
1952
6. A-D: Please answer only the following Award criteria
questions pertaining to the specific Award category for
which you are applying. (For example: Partnership category,
Please read the application form carefully and provide all information
answer questions A1-A5; EQM, B1-B7; Innovation, C1-C5;
quested. Please type or print clearly. Supplementary pages should
Education, D1-D5).
llow the format of this form as closely as possible. Incomplete applica-
tions will not be considered.
Answers should be clear, concise and should emphasize
quantifiable results or benefits of the program. Each
1. Select the Award category for which you are competing:
answer to a sub-question should not exceed 100 words.
(Note: A program may be entered in only one category. See descriptions of
Taken as a whole, all answers to criteria questions should
categories in Question 6.)
not exceed two pages.
(01)
Partnership
(02)
Environmental Quality Management
A. PARTNERSHIP: awarded to diverse organizations or
(03)
Innovation
groups that have fostered cooperative approaches to envi-
(04)
Education and Communication
ronmental needs at the local, regional, or national level.
2. Name of the project or program described in this application:
1. Who are the partnership's members? What are their
3com Corporate Environmental Policies
roles? What resources do they bring to the partnership?
2. What are the partnership's specific environmental or
3. Name of Award Applicant(s): (Use separate sheet, if needed)
conservation objectives? Has a sustainable plan of con-
Mr.
Mrs.
Ms.
Miss
Dr.
certed action for meeting these needs been established?
Name: David J. Abramson
3. How is the partnership distinctive or innovative?
What obstacles, environmental or otherwise, does it
Title: Corporate Public Relations Mgr.
overcome?
Organization: 3Com Corporation
4. What measurable environmental or conservation
eet: 5400 Bay front Plaza
benefits has the partnership produced?
City: Santa Clara State: CA Zip: 95052
5. What aspects of the partnership can be modeled by
others and transferred to other settings?
Telephone: 408-764-6621 Fax: 408-764-5001
B. ENVIRONMENTAL QUALITY MANAGEMENT:
awarded to organizations which have demonstrated that
environmental values can be integrated into sound man-
4. Program contact who can answer questions regarding the application:
agement decisions and objectives. (Note: This category
Mr.
Mrs.
Ms.
Miss
Dr.
reflects broad-based organizational approaches. Special
Name: Daoid J. Abramson
programs or projects may be more appropriate for entry
in one of the other three award categories.)
Title: Con porate Public Relations MgR.
1. What are the organization's environmental policies
and objectives?
Organization: 3com Corporation
2. How has the organization's top management
Street: 5400 Bayfront Plaza
demonstrated commitment to these policies and objec-
City: banta Clasa State: CA
tives? Do the policies demonstrate commitment
Zip: 95052
beyond legal compliance?
Telephone: 408-764-6621 Fax: 408-764-5001
3. What are the organization's environmental stan-
dards for its product(s) and operations? (Explain how
NOTE: The Selection Committee will rely heavily on Questions 5-6 in
they go beyond legal constraints and how they relate to man-
determining how well the application meets the award criteria.
agement control mechanisms.)
5. Please attach a one-page (not to exceed 500 words) summary, suitable
publication, which provides a complete overview of the application.
4. How are these policies and objectives incorporated in
the: a) Day-to-day management of the organization; b) Orga-
one-page response should be clear, concise, and should emphasize
quantifiable results or benefits of the program.
nization's decision-making about research and development,
long-range planning, capital, and operating budgets?
5. How are these policies and objectives reflected in the orga-
NOTE: The following questions are for informational purposes.
nization's relationships with employees, customers, suppliers,
and the general public?
7. How long has the technology, program, project or service been
6. What are the organization's control mechanisms that give
operational? 5 years
decision makers objective data to measure continuous perfor-
mance improvement toward its short- and long-term environ-
8. Which of the following most accurately describes the appli-
mental objectives?
cant(s)? (Check more than one, if applicable.)
(01)
National Business or Industry
7. What quantifiable, sustained environmental quality results
(02) Regional or Local Business or Industry
in products and processes have resulted from the organiza-
(03) National Nonprofit Organization or Foundation
tion's environmental approach?
(04) Regional or Local Nonprofit Organization
(05) Local or State Government/Government Agency
C. INNOVATION-awarded to individuals, organizations and
(06) Educational Organization
groups who have demonstrated exceptional creativity or pio-
(07) Voluntary Civic Organization
neered new approaches in the development and/or execution of
(08) Trade or Professional Society
technologies, programs, projects, or services that are environ-
(09) Youth Organization
mentally sound and economically sensible?
(10) Labor Organization
(11) Individual
1. What is the purpose of the technology, program, project or
(12) Other (Please describe):
service?
9. If business or industry, which of the following best describes
2. How is the technology, program, project, or. service distinc-
the type of business or industry?
tive or innovative? What obstaclés, environmentally or other-
(01)
Agriculture/Forestry
wise, does it overcome?
(02)
Aerospace
(03)
Communications
3. How is the technology, program, project, or service superior
(04) Construction
to other approaches? Does it offer a viable alternative to a
(05)
Electronics/Computers
problem for which no solutions previously existed?
(06) Energy
(07) Engineering
4. Can the technology, program, project or service be replicated
(08) Environmental Services
in an economically feasible manner?
(09) Financial Services/Insurance/Real Estate
(10) Manufacturing-Chemical
5. What are the measurable, net long-term environmental ben-
(11) Manufacturing-Other
efits or results of the technology, program, project, or service?
(12) Mining
(13) Recreation
D. EDUCATION AND COMMUNICATION-awarded to indi-
(14) Trade-Wholesale
viduals, organizations, or groups which have developed educa-
(15) Transportation
tional or informational programs that inspire respect for the
(16) Utilities-Electric, Gas or
environment and raise the public's environmental literacy.
(17) Other (Please describe):
1. What is the program? What are its environmental or conser-
10. Which of the following most accurately describes the environ-
vation objectives?
mental program under consideration for an award? (Check more
than one, if applicable.)
2. Who is the program's audience? How large is the audience?
(01)
agriculture
How is the program's effect on the audience determined?
(02)
air quality
(03)
conservation
3. What is original or distinctive about the program?
(04)
education-general public
(05) education-academic
4. What are the measurable results or benefits produced by, the
(06)
energy
program? How does the program promote the development
(07)
environmental quality management
of an environmental ethic and make a positive contribution to
(08)
forestry
environmental awareness?
(09) hazardous waste remediation
(10) international
5. How can the program be used or modeled by others?
(11)
natural resources
(12)
pollution control
14. Please indicate which of the following are the primary audi-
(13)
recreation
ences, beneficiaries, or users of the program or service, and esti-
(14)
recycling
mate how many persons are served: (Select up to 3 categories.)
(15) solid waste
(16)
source reduction/pollution prevention
Type
How Many People
(17)
water quality
(18)
wetlands
(01) Business or Industry
(19)
wildlife and fish resources
(02) Trade or Professional Society
(20)
Other (Please describe):
(03) Government
(04) Educational Organizations
11. If applicable, list the sources of the program's support and the
(05)
percentage of support provided, including grants and in-kind
(06)
contributions of goods and services. (Use separate sheet if needed).
(07)
Local Community or Local Public
1.5million
(08)
General Public
Source
%
(09)
Employees
(10)
Customers or Clients
4'million 1,920
Source
%
(11)
Other (Please describe):
Source
%
15. Has the program been honored with any other environmental
12. Please estimate the cost to develop the program or project,
or conservation awards in the past five years?
including approximate value of in-kind contributions of goods
1992 Clean Air Award
and services:
Santa Clasa, Benito County
100,000
American Lung Association
$
13, If the project is ongoing, what is the annual cost?
# 20,000
16. In one paragraph (not to exceed 50 words), please summarize the program, its objectives and what it has accomplished. Use space
provided below. This paragraph should be suitable for use in a catalog, database or brochure.
3 Com believes that pollution prevention and conservation
ensure our success. 3 com pioneered CFC replacement in
1991 and uses organic packaging. Conservation efforts
include recycling 89% of all office paper, 98% of
toner cattridges, 4 tons of cardboard annually.
Employees voluntarily recycle, ricleshare and work
in a smokefice environment.
17. Please include 3 one-page letters of recommendation attached
How to Apply
to the application when it is submitted for consideration. Letters
should be addressed: "Attention: Award References." References
Completed applications must be postmarked
should have first-hand knowledge of the environmental program,
by May 22, 1992 and mailed to the:
service, or technology and should offer a candid evaluation of its
The President's Environment and
success or effectiveness. References may also include users or
Conservation Challenge Awards
beneficiaries of your program.
Council on Environmental Quality
NOTE: Letters of recommendation must accompany the applica-
The White House
tion when it is submitted to CEQ. Letters sent directly to CEQ
722 Jackson Place, NW
will not be considered. Please list the references in the spaces
Washington, DC 20503
below.
Name:
Robert L. Cohen
All information submitted with the application should be
considered public information and becomes property of
Business Manager DuPont
the President's Challenge Awards program.
Title:
Award recipients will be notified in Fall 1992. Recipients
Wilmington Barley Mill Plaza
must be willing to assist the President's Challenge Awards
Street:
program in making nonproprietary information about
City:
State: DE Zip: 19880-0030
their environmental programs available to others who
wish to replicate their success.
Telephone: 302-992-5046 Fax: 302-992-4442
Application Format
Name: Margat Leathus M.S. C.H.E.S
Please submit one original and four photocopies of your
application. You may include up to 10 pages of supporting
Title: Executive Director Amunon Lung Association
materials. (NOTE: Photocopying both sides of a sheet of
paper will be considered two-pages.) Any oversized items
Street: 1469 Park Ave.
must be reduced to fit a standard 8.5" X 11" page format.
City: San Jose
State: CA Zip: 95126
Supporting materials may include items such as brochures,
photographs, press clippings, and graphs depicting the
Telephone: 408-998-LUNG Fax: 408-998-0578
program's results. The materials may not be used as a
substitute for written responses to Questions 5 and 6.
Name: Joe Farned
The order of pages in the submitted application should be
as follows:
Title: Sales Representative
1. 4-page application (Questions 1-20)
2. 500-word overview summary (Question 5)
Street: 245 South Ave
3. 2-page responses to criteria questions (Question 6)
4. 10 pages of supporting materials
City: South sanfrancisco State: CA Zip: 94083
5. 3 letters of recommendation (Question 17)
Telephone: 415-589-5577 Fax:
NOTE: The entire package should be stapled in the upper,
left-hand corner. Any items sent over the 10-page limit of
supporting materials will be disregarded and not reviewed
by the technical evaluators and selection committee. Do
18. Please sign below to indicate that all applicants agree a) to
not put the application or backup materials into a binder,
abide by the rules and requirements of the awards competition;~
notebook or plastic cover.
and b) that all information submitted is true and accurate to the
best of their knowledge.
OMB Control No. 0331-0002, (Exp. 2/95): As required by the
Signature Davidf. alrowan Date: 5/21/92
Paperwork Reduction Act, CEQ estimates that completion of this
application will take 10 hours. Send comments regarding the col-
lection of this information, including suggestions for reducing the
Title: Corporate PRMgre Organization: 3Com Corporation
paperwork burden, to CEQ and also to: Paperwork Reduction Pro-
ject, Office of Management and Budget, Office of Information and
Telephone: 408-764-6621
Regulatory Affairs, 725 17th Street, NW, Washington, D.C., 20503
printed on recycled paper containing more than 50% post-consumer waste
The President's Environment and Conservation Challenge Awards
When George Bush asked American businesses to step up its efforts and eliminate
CFCs by 1995, 3Com Corporation of Santa Clara, California breathed a sigh of relief. In
March 1991, the company had announced CFC-free manufacturing in its U.S. production
facilities by the end of 1992, well in advance of international protocols on environmental
toxins.
As a leading supplier of data networking products, 3Com Corporation has
manufactured 4,000,000 network adapter cards, and began the process of eliminating
CFCs in 1990. 3Com was the first company to use and deploy in large-scale production a
semi-aqueous cleaning process for cleaning printed circuit boards with Dupont.
Manufacturing works with suppliers to provide waste reduction and recycling
opportunities, and works with vendors that offer environmentally sound products.
Following eight months of testing, 3Com replaced CFC-based "peanut" packaging
with a substance that is completely biodegradable and non-toxic. 3Com was the first San
Francisco Bay Area electronics manufacturer to use this new water-soluble packaging
material.
Since 3Com ships 10,000 packages monthly throughout the world, the new
material eliminates the equivalent of 1.7 million polystyrene coffee cups annually.
Communications with suppliers and customers helped them understand usage and benefits
of the new packaging. Each product shipment contains a one page guide telling customers
how to dispose of the new packaging material. More than 50,00 of these mailers have been
included in 3Com products.
3Com has always believed that pollution prevention, recycling and conservation is
an important component of the company's success. The company has recycled
newspapers, paper, aluminum and precious metals since 1987, and in 1990-1992 recycled
more than 88% of its office paper. Employees use recycling bins for office waste,
aluminum cans, newspapers and magazines. Employees are also surveyed annually
regarding transportation alternatives, and more than 20% of them participate in ridesharing
or public transportation.
As a global company, 3Com is continually improving its environmental
performance. The corporate campus houses 1,200 people, and was designed for energy
efficiency. Landscaping is drought tolerant, scaled to California's water shortage. 3Com's
environmental program's tone is set and maintained largely by employee participation.
New employees receive a glass mug along with a personal office paper recycling container
during orientation to help attune them to the company's environmental culture. Since
January 1, 1992, the company's headquarters facility no longer offers polystyrene cups.
Recycled material is purchased and used in restrooms, and recycled paper is preferred in
company documents.
No single individual is responsible for implementing the company's program. The
Environmental Council, representing a cross-section of employees, meets monthly to
stratagize and report progress to management. Employees receive and exchange tips on
environmental issues as part of this effort. Recommendations, such as adaptation of non-
styrofoam packing by all the company's divisions are directed to specific groups for
resolution.
The Environmental Council has ambitious goals, including using recycled paper for
50% of the company's communications reaching customers in FY 1993. The company
receives updates on environmental progress via electronic communications.
1. What are the organization's environmental policies and objectives?
3Com is committed to global environmental protection and implementing environmental
policies in our manufacturing processes and operations worldwide. Elimination of ozone-
depleting chlorofluorocarbons in manufacturing and packaging of our global data
networking products was a key objective. Exploring the usage of recycled-content,
corrugated cartons , and increasing recycled-content shipping containers is a goal for
shipping. Goals include 50% of collateral material and corporate stationery on recycled-
content paper in FY 93. 3Com believes that pollution prevention, recycling and
conservation of natural resources and energy are major elements in our corporate success.
2. How has the organization's top management demonstrated commitment to these policies
and objectives" Do the policies demonstrate commitment beyond legal compliance?
Management has recognized the importance of setting environmental goals at the company
since smoking was banned in company buildings in 1985. Moving beyond ad hoc
implementation and toward formal adaptation of corporate environmental policy was
directed by the CEO, and prompted the formation of the company's environmental council.
Activities have included replacing chlorofluorocarbons in the manufacturing process and
useing organic packaging. Ridesharing programs are strictly voluntary and transcended
any legal requirements. Drought tolerant landscaping and energy efficient building
maintenance are integral to 3Com's headquarters design.
3. What are the organization's environmental standards for its products and
operations? Explain how they go beyond legal constraints and how they relate to
management control mechanisms}
3Com manufacturing and operations are chartered with producing environmentally safe
global data networking products for customers. Manufacturing operations and site services
personnel report to the environmental council with specific initiatives and work together to
design and implement the annual environmental plan. The executive team is apprised of all
major environmental developments and initiatives, which transcends legal requirements.
The company contracts with an environmental consultant that helps ensure that all company
processes are environmentally sound.
4. How are these policies and objectives incorporated in the day to day management of the
organization; Organization's decision-making about research and development, long-range
planning, capital and operating budgets?
From a quality standpoint, printed circuit boards cleaned with the non-CFC cleaner Axarel
have lower ionic contamination and higher surface insulation resistance levels than boards
defluxed with freon. This quality standard is checked on a daily basis, with management
information systems reports posted on a real-time basis and available to any line worker or
manager. Changes and movement toward environmentally safe packaging was directed
and implemented as part of the company's packaging plan. Reduction and elimination of
CFCs is part of the company's 3-year strategic cleaning plan prepared by manufacturing.
5. How are the policies and objectives reflected in the organization's relationships with
employees, customers, suppliers, and the general public?
The company's environmental efforts have been profiled in 3 separate San Francisco Bay
Area television reports dealing with the environment during the last 15 months. The
company has distributed posters to employees noting that 3Com is the global data
networking company with global concerns in conjunction with its commitment to CFC-free
manufacturing. Employees have each received a copy of the company's policy in a
brochure entitled "Who We Are -- What We Believe." We exchange environmental policies
with core suppliers, accelerating accomplishment of joint environmental goals through
programs like common, reusable shipping containers
6. What are the organization's control mechanisms that give decision makers objective data
to measure continuous performance improvement toward its short- and long-term
environmental objectives?
In 1991 the Parnassus Fund named 3Com one of the 4 most environmentally sensitive
companies in the SF Bay Area. One of management's objectives is to fully participate with
environmentally sensitive mutual funds, which is tracked through investor relations.
Recycling data is provided on an annual basis to management, designed to show
continuous and consistent improvement in both employee specific and manufacturing
recycling efforts. Decision makers are comprised of environmental progress through
electronic mail status reports from the environmental council.
7. What quantifiable, sustained environmental quality results in products and processes
have resulted from the organization's environmental approach?
3Com recycles 88% of office paper purchased on a monthly basis. The equivalent of 1.7
million coffee cups was eliminated with conversion to organic packaging. Aluminum cans
and 4 tons of cardboard are recycled by employees. 3Com pioneered use and deployment
of semi-aqueous cleaning for adapter boards. Boards cleaned with the Dupont's Axarel
have lower ionic contamination and higher surface insulation resistance levels than boards
defluxed with freon. This quality standard is checked daily with real-time information
available to line workers and management.
3Com Environmental Policy
As a leading global data networking company, 3Com is committed to
environmental protection both in the communities where we work and in our
end customers' communities. We are committed to implementing environmen-
tal policies in our manufacturing processes and operations worldwide.
3Com is committed to continually improving its performance in environ-
mental protection and resource conservation.
Eliminating the use of ozone-depleting chlorofluorocarbons in
manufacturing and packaging of our global data networking products.
Exploring the usage of recycled-content, corrugated cartons for
shipping our global data networking products worldwide, and working
to increase the use of recycled-content shipping containers.
Increasing use of recycled-content paper for collateral material and
corporate stationery.
Participating in voluntary paper, aluminum can and other recycling
programs that have yielded significant and positive results.
3Com believes that pollution prevention, recycling and conservation of
natural resources are major elements in our corporate success as a leading
global data networking company.
Who We Are - What We Believe
Innovate
FIRMS, from Page IE
facturing and inventory control systems stands
worktorce - out gave workers two months
coverage "I've ever seen," regular profit-shar-
high on Do
list because "it's the only large
severance pay.
ing programs, scheduling and a strong
technology
any headed by a woman," San-
record of avoiding layoffs despite economic
dra Kurtzig.
That stands in contrast to Seaga
chnolo-
turbulence in the industry, Dodson says.
He also lauds the company for its relatively
gy of Scotts Valley, which fell from Parnassus'
Parnassus also cites H-P's environmental ef-
informal structure, which promotes communi-
favor because of the way it handled a layoff.
forts. The company now pays the postage so
cation across all levels of the company. "They
Dodson says Seagate hired security guards to
also have good ethics,' Dodson said.
escort laid-off workers to their cars, didn't
laser-printer customers can return their once-
allow workers to clean out their desks and
disposable toner cartridges for recycling. And it
3COM CORP.: The Santa Clara maker of
is moving faster than most companies to elimi-
provided "very little" severance pay.
nate its use of chlorofluorocarbons, which are
computer networking systems announced a
plan in March that will eliminate CFC use by
Dodson says Apple Computer Inc. of Cuperti-
ozone-depleting chemicals used as a solvent in
June 1992, and it is testing a CFC alternative
no normally would qualify for the Parnassus
high-tech manufacturing. H-P plans to phase
called Axaral.
Fund, but it isn't in the portfolio because the
out CFC use by 1994, six years ahead of the
fund cashed out on Apple after its stock doubled
deadline set by 53 nations.
The company also treats its employees well
to about $60 a share. With the stock continuing
ASK COMPUTER SYSTEMS INC.: The
and has low turnover. 3Com laid off 250 em-
to drop - it closed Friday at $41.50 - "it could
Mountain View publisher of software for manu-
ployees this year - about 12 percent of its
be a buy again," Dodson said.
Protests?
Sit-ins
Say it with investments
y Christopher Scanlan
scientist with the Environmental
ercury News Washington Bureau
Defense Fund in Richmond, Va.
Socially responsible
Investors with a cause
WASHINGTON - Increasing
"But it also means that I know I'm
umbers of Americans are using a
a small part of the sum that will
Investing' in U.S.
otent weapon - their investment
eventually make the difference."
Investments made
ollars - to signal disapproval of
What began in the 1920s with
after consideration of
rate 4 local firms high
ich corporate behavior as tobac-
ministers intent on avoiding "sin
$625
social criteria, such
exports and environmental pol-
stocks" of companies linked with
as environmental,
By Mark Schwanhausser
The company also is considered
tion.
alcohol, gambling and tobacco has
ethical or political
Mercury News Staff Writer
Social investors - who won't
reached a record $625 billion in-
a good place to work, with out-
concerns:
You don't have to drive far to
ut their money behind weapons
vestment, according to the Social
standing service award programs,
find socially conscious companies,
six-week paid sabbaticals for evr
akers, South African invest-
Investment Forum, a St. Paul,
according to Jerry Dodson, who
Minn.-based trade association of
ery four years' service, regular
ents, cigarette companies and, in
Total assets
scours the country for such candi-
"beer busts" and open communica-
is age of corporate greening,
socially conscious investment pro-
rms with dismal environmental
fessionals and investors.
in billions:
dates for his $30 million Parnassus
tions that allow workers to send
Fund. Of the 30 stocks in the San
electronic memos directly to the
cords - are fueling what Money
Investors who reflect the rain-
Francisco mutual fund, four are
bosses.
lagazine calls "today's fastest
bow of today's social and political
technology companies based in Sil-
And though Parnassus faults
rowing money-management
beliefs are deliberately backing ev-
icon Valley:
Tandem because it lacks a woman
yle."
erything from yuppie ice cream
TANDEM COMPUTERS INC.:
or minorities on its board, Dodson
Whether corporations are get-
companies to waste recyclers,
Parnassus probes a company's re-
said the company is hiring more
ng the message remains to be
while consciously avoiding firms
$40
cord on environmental issues, em-
women in management, including
en, although apartheid-toppling
that make birth control pills, ciga-
ployee relations, equal-opportunity
rettes or do business in South Afri-
former Cupertino schools superin-
vents in South Africa this month
hiring and business ethics, and
tendent Yvette Del Prado, now
emonstrated the power of eco-
ca.
Tandem is Dodson's local favorite
Tandem's vice president of educa-
omic activism. And there's strong
Examples of firms on the outs
because it scores well on a number
tion and public affairs.
vidence that investors can follow
with social investors: General
84
91
of counts.
HEWLETT-PACKARD CO.: "The
eir conscience and at the same
Electric for making weapons and
Source: Social Investment Forum
Dodson says the Cupertino com-
H-P Way" lives up to its press
me make money.
nuclear power equipment and us-
puter maker is working to recycle
ing birds to test jet engines, and
clippings, Dodson says.
"Not only does it make it easier
look in the mirror and know that
Knight-Ridder News Service
office supplies and save energy.
The Palo Alto computer maker
American Home Products for sell-
One small idea that's working:
takes good care of its employees,
hen I spend the money it's been
ing infant formula in the Third
with a long history of encouraging
Tandem has installed sensors that
with the best medical and dental
ed well more than once," says
World.
employees to suggest new products
turn off the lights if no one is in a
cial investor Peter deFur, 41, a
A favorite stock: Maytag Corp.,
See FIRMS Back Page
See INVEST, Back Page
3Com: The global data networking company
with global concerns
3Com
Commitment to
&
Printed AR received per
CFC*-free manufacturing
(CFC)
Come
Packaged to protect the
product and our environment.
The packing pellets in this box are made of ECO-FOAM,
a cornstarch-based organic material. Unlike polystyrene pellets,
ECO-FOAM dissolves in water. You can do the environment a
special favor by reusing these pellets in your own packaging.
As an environmentally responsible company, 3Com con-
tinues to explore ways to use recycled and recycleable materials.
We re also joining in the global effort to stop atmospheric ozone
depletion by making our U.S. manufacturing facilities completely
CFC-free in 1992.
and it's
biodegradable.
Printed on recycled paper
with soy-based inks.
The 3Com logo is a trademark of 3Com Corporation. ECO FOAM is a trademark.of National Starch and Chemical Company.
CASE HISTORY
Performance, Environmental Benefits Lead
3Com Corporation to DuPont Products
Nowadays, using a product that does the job while
Superior Cleaning Performance
protecting the environment can help determine whether
your company stays in business.
The company evaluated the semi-aqueous process
3Com Corporation chose Du Pont's non-ozone-
using CORPANE Industries, Inc. equipment and
AXAREL. When used with an RMA flux and an RMA
depleting AXAREL in September 1990 for post-solder
cleaning of ethernet networking boards in its effort to
solder paste, the process provided superior cleaning
phase out the use of chlorofluorocarbons (CFCs).
performance to defluxing with FREON® TMS, the
The Santa Clara, California-based company evaluated
azeotrope of CFC-113 and methanol that is the current
several cleaning processes, including hydrofluorocarbons
industry standard.
3Com also found boards cleaned with AXAREL have
(HCFCs) and aqueous and no-clean fluxes, before select-
ing AXAREL and the semi-aqueous process.
lower ionic contamination and higher surface insulation
resistance levels than boards defluxed with FREON TMS.
In addition to improved cleaning performance, AXAREL
offered the distinct advantage of being able to be used in
a closed-loop water recycling system, especially important
Environmentally Sound
in drought-stricken California.
Two semi-aqueous cleaning units are currently run-
ning, with possible plans for two more. 3Com also plans
Considering the Options
to upgrade its cleaning process to a closed-loop recycling
"We eliminated no-clean fluxes as an option because
system to reduce water consumption and to achieve zero
of the type of boards we produce," says Jack Gilbert, pro-
water discharge.
ject engineering manager for 3Com, adding that "current
Gilbert says AXAREL makes good business sense:
formulations of no-clean fluxes tend to leave residues on
"It has the ability to handle large-volume, in-line
a board. Any residues on a board are unacceptable to us."
cleaning in a cost-effective, safe and environmentally
Also, he says, "We ruled out HCFCs due to their
friendlier manner that complies with all current and
ozone-depletion and global-warming potential, even
proposed regulatory requirements."
though their indices are much lower than those
for CFCs."
And while the aqueous cleaning processes 3Com
tested yielded good results, they posed significant water-
consumption and wastewater disposal problems.
the Cleaner
Santa Clara city councilman
Vern Deto (right) along with
Andy Verhalen (left),
vice president and general
manager of 3Com's Network
Adapter Division, with some
of the equipment 3Com uses
for post-solder cleaning of
ethernet networking boards.
4
ToM CAMPBELL
COMMITTEE ON THE
JUDICIARY
12TH DISTRICT, CALIFORNIA
COMMITTEE ON SCIENCE,
516 CANNON HOUSE OFFICE BUILDING
SPACE, AND TECHNOLOGY
WASHINGTON, DC 20515
(202) 225-5411
CO-CHAIRMAN, TASK FORCE ON
DISTRICT OFFICES:
TECHNOLOGY AND POLICY
ORTH MATHILDA AVENUE, SUITE 105
CO-CHAIRMAN,
SUNNYVALE. CA 94086
(408) 245-4835
Congress of the United States
TASK FORCE ON TOXICS
(415) 321-9154
HOUSE COMPETITIVENESS CAUCUS
1 Civic CENTER DRIVE
SCOTTS VALLEY, CA 95066
house of Representatives
ENVIRONMENTAL AND
ENERGY STUDY CONFERENCE
(408) 438-7985
CONGRESSIONAL HUMAN RIGHTS CAUCUS
7415 EIGLEBERRY STREET, SUITE D
ARMS CONTROL AND
GILROY, CA 95020
FOREIGN POLICY CAUCUS
(408) 848-5101
CONGRESSIONAL CAUCUS FOR
WOMENS' ISSUES
March 21, 1991
Mr. David J. Abramson
Public Relations Manager
3Com Corporation
5400 Bayfront Plaza
P.O. Box 58145
Santa Clara, California 95052-8145
Dear Mr. Abramson:
I wanted to take a moment and thank you for the tour of
3Com's innovative circuit board process. Its great to see local
businesses take the lead in making our environment a better
place to work and live. I'll let Congressman Campbell know of
your company's success and contribution in environmentally sound
business practices.
3Com's process of a safe, clean manufacturing production
is testimony of American business committment to a cleaner, less
pollutant world.
Again, thanks for the tour.
Best regards,
Cary Beye
Casey Beyer
Senior District Representative
THIS STATIONERY PRINTED ON PAPER MADE OF RECYCLED FIBERS
3Com Recycling
from 7/89 - 6/90
White Bond Paper
87,000 lbs.
Scrap Metals
45,200 lbs.
Computer Paper
35,000 lbs.
Aluminum Cans
16,000 lbs.
Plastics
12,000 lbs.
Toner Cartridges
1,263 lbs.
Precious Metals
(Gold/Silver)
65 lbs.
Total Weight 196,528 lbs.
Responses Indicating Interest in Various Transportation Options
Interest Level
Low
Med
High
Preferred carpool vehicle parking
232
90
43
3Com provide rideshare matching information
123
141
111
Info on shuttle from Lawrence train station
234
62
70
Tasman trolley to Great America
252
47
66
Sale of transit tickets at 3Com
207
78
80
Subsidy for using public transit
154
102
109
188
119
60
Vanpooling programs
81
79
211
Work-at-Home programs
82
99
173
Telecommuting programs
Info on alternative transportation resources
61
136
176
Commute/Transportation Day at 3Com
117
135
117
The Top Three:
Telecommuting programs
Info on alternative transportation resources
Work-at-Home programs
Low (16.4%)
Low (21.8%)
Low (23.2%)
High (47.2%)
High (48.9%)
High (56.9%)
Med (36.5%)
Med (21.3%)
Med (28.0%)