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1691499
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June 20, 1972 - Jeb S. Magruder - Public Perception of the President's Ability to Handle Environment/Pollution
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1691499
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June 20, 1972 - Jeb S. Magruder - Public Perception of the President's Ability to Handle Environment/Pollution
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Robert M. Teeter Papers
1972 Presidential Campaign Memoranda
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Environmental Protection Agency. (12/02/1970 - )
Presidential campaign, 1972
Public opinion polls
Pollution
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1691499
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1972-06-20
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1972
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1972-06-20
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1972
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The original documents are located in Box 65, folder "June 20, 1972 - Jeb S. Magruder -
Public Perception of the President's Ability to Handle Environment/Pollution" of the
Robert Teeter Papers at the Gerald R. Ford Presidential Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. Gerald Ford donated to the United
States of America his copyrights in all of his unpublished writings in National Archives collections.
Works prepared by U.S. Government employees as part of their official duties are in the public
domain. The copyrights to materials written by other individuals or organizations are presumed to
remain with them. If you think any of the information displayed in the PDF is subject to a valid
copyright claim, please contact the Gerald R. Ford Presidential Library.
Digitized from Box 65 of the Robert Teeter Papers at the Gerald R. Ford Presidential Library
Committee for the Re-election of the President
MEMORANDUM
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
THROUGH:
JEB S. MAGRUDER
FROM:
TED J. GARRISH
SUBJECT:
Public Perception of the President's
Ability to Handle Environment/Pollution
We have recently completed an area by area analysis of the public
perception of President's ability to handle pollution problems.
In doing so we have compiled a list of priority areas where the
President is viewed poorly in his ability to handle this problem.
The President's rating varies considerably by city and I have
attached a list in order of priority of those areas we would suggest
where special emphasis would be more productive. Whatever publicity
your government "agency could produce for each geographic area would
aid in improving the President's image on this issue and also would
eventually help in improving the President's voting strength. Per-
sonal appearances in the priority areas by surrogate speakers would
be beneficial. Van Shumway q5 our press section could assist you
in obtaining additional publicity.
Various criteria were used in selecting the priority areas. First,
we considered those areas where the President's ratings were signif-
icantly poorer than the national average. Second, we limited cur
list to those areas where we felt additional effort would improve
the President's voting strength, giving special weight to those
states with large electoral votes.
The State of California deserves special attention. In virtually
all geographic regions of California the President receives poor
environment/pollution ratings. It would seem appropriate for a
special effort to be made in this state.
Our initial research of the President's advertising has shown that
voters in large metropolitan areas do not identify with pollution
problems which do not touch them on a daily basis. Promotions would
be of most benefit if they related to local problems. Our national
studies did show, however, that elimination of air and water pollu-
tion are the major concerns in the environmental area.
If we can be of further assistance, please call.
Determined to be an
FORD A LIBRARY RALD
CONSIDENTIAL /ryps ONLY
Administrative Marking
30
By CCG NARA, Date 2/8/2010
SPECIAL AREA PRIORITIES
TO IMPROVE PERCEPTION
OF THE PRESIDENT IN
HANDLING POLLUTION/ENVIRONMENT
1. California¹/
2. New York City and suburbs
3. Philadelphia Metro
4. Cleveland Metro
5. St. Louis Metro
6. Baltimore Metro
7. Mid and East Texas (Including
Austin and Houston)
8. Portland Metro
9. Milwaukee Metro
10. Toledo Metro
11. Pittsburgh Metro
1/
Emphasis should be in the population centers,
particularly Los Angeles and San Francisco.
FORD & RALD BRARY
GE
Committee for the Re-election of the President
MEMORANDUM
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
THROUGH:
JEB S. MAGRUDER
FROM:
TED J. GARRISH
SUBJECT:
Public Perception of the President's
Ability to Handle Environment/Pollution
We have recently completed an area by area analysis of the public
perception of President's ability to handle pollution problems.
In doing so we have compiled a list of priority areas where the
President is viewed poorly in his ability to handle this problem.
The President's rating varies considerably by city and I have
attached a list in order of priority of those areas we would suggest
where special emphasis would be more productive. Whatever publicity
your government agency could produce for each geographic area would
aid in improving the President's image on this issue and also would
eventually help in improving the President's voting strength. Per-
sonal appearances in the priority areas by surrogate speakers would
be beneficial. Van Shumway of our press section could assist you
in obtaining additional publicity.
Various criteria were used in selecting the priority areas. First,
we considered those areas where the President's ratings were signif-
icantly poorer than the national average. Second, we limited our
list to those areas where we felt additional effort would improve
the President's voting strength, giving special weight to those
states with large electoral votes.
The State of California deserves special attention. In virtually
all geographic regions of California the President receives poor
environment/pollution ratings. It would seem appropriate for a
special effort to be made in this state.
Our initial research of the President's advertising has shown that
voters in large metropolitan areas do not identify with pollution
problems which do not touch them on a daily basis. Promotions would
be of most benefit if they related to local problems. Our national
studies did show, however, that elimination of air and water pollu-
tion are the major concerns in the environmental area.
If we can be of further assistance, please call.
Determined to be an
CONFIDENTIAL ANYS ONLY
Administrative Marking
FORD & LIBRARY RALD 30
By CCG NARA, Date 2/8/2010
SPECIAL AREA PRIORITIES
TO IMPROVE PERCEPTION
OF THE PRESIDENT IN
HANDLING POLLUTION/ENVIRONMENT
1. California
2. New York City and suburbs
3. Philadelphia Metro
4. Cleveland Metro
5. St. Louis Metro
6. Baltimore Metro
7. Mid and East Texas (Including
Austin and Houston)
8. Portland Metro
9. Milwaukee Metro
10. Toledo Metro
11. Pittsburgh Metro
1
Emphasis should be in the population centers,
particularly Los Angeles and San Francisco.
FORD & GERALD LIBRARY RALD 30