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Reagan Competitive Activity (2)
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324359022
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Reagan Competitive Activity (2)
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collections
President Ford Committee Records
Dawn Sibley's Files on the Primary Elections
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Presidential campaign, 1976
Radio
Press
Television
Advertising, Political
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1976
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1976
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The original documents are located in Box E04, folder "Reagan Competitive Activity (2)"
of the President Ford Committee Campaign Records at the Gerald R. Ford Presidential
Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. Gerald R. Ford donated to the United
States of America his copyrights in all of his unpublished writings in National Archives collections.
Works prepared by U.S. Government employees as part of their official duties are in the public
domain. The copyrights to materials written by other individuals or organizations are presumed to
remain with them. If you think any of the information displayed in the PDF is subject to a valid
copyright claim, please contact the Gerald R. Ford Presidential Library.
Some items in this folder were not digitized because it contains copyrighted
materials. Please contact the Gerald R. Ford Presidential Library for access to
these materials.
REAGAN TV
North Carolina $60426
54,416
Allinois
$ 181,342
+90,000 271,342
Florida
$216,542
Massachusettes $77,910
(just Boston)
>
1/27-2/23
new Hampshire 720
(just Manchester)
FORD & GERALD LIBRARY
Competitive Broadcast Activity
City
Station
Date
Daypart
Lengths
Costs
ILLINOIS
Quad Cities
WHBF
2/17-
All Dayparts
30's & 60's
$4,085
3/15
WQAD
2/17-
EF, LF,
30's & 60's
$2,705
3/15
Prime
Peoria
WEEK
2/17-
All Dayparts
30's & 60's
$1,400
2/23
WMBD
2/24-
Day, Fringe, 30's & 60's $1,811
3/15
Prime
WRAU
2/17-
All Dayparts
30's & 60's
$2,830
3/15
Champ/Spring/
Decaturi
WAND
2/10-
EF, LF,
30's
$1,300
2/14
Prime
Springfield
WICS
2/17-
AM/PM Rot,
30's & 60's
$5,160
3/15
Prime
Rockford
WREX
2/24-
EF, LF,
30's & 60's
$4,644
3/14
Prime
WCEE
2/17-
Day, EF,
30's & 60's
$2,932
3/9
LF, Prime,
Prime Acc.
Chicago
WBBM
2/17-
3/15
WMAQ
"
$84,475
WSNS
"
WFZD
"
WGN
"
Various
$20,000
WLS
"
$50,000
Charlotte
WSOC
"
$9,000
WBTV
"
$18,000
WCCB
"
$2,000
WRET
"
FORD i GERALD LIBRAK
City
Station
Date
Daypart
Lengths
Costs
ILLINOIS Cont'd.
Chicago
WBBM
3/1-
All Dayparts
30's & 60's
$16,800
3/15
WGN
WLS
"
"
30's
$25,000
WSNS
"
WFLD
"
WMAQ
"
"
30's & 60's
$46,000
Charlotte
WBTV
3/7-
All Dayparts
30's & 60's
$19,000
3/21
WSOC
"
$15,000
WRET
"
WECB
"
FLORIDA
Jacksonville
WJKS
2/29
EF & LF
30's
$1,020
WJXT
2/2-
All Dayparts
30's & 60's
$925/wk
3/7
WTLV
2/3-
All Dayparts
30's & 60's
$3,998
3/7
Orlando
WSWB
WDBO
2/3-
EF & Prime
30's & 60's
$11,695
3/8
WESH
2/3-
Various
30's & 60's
$
3/8
WFTV
2/5-
All Dayparts
30's & 60's
$6,765
3/8
Miami
WCIX
2/3-
EF, Pr. Acc. 30's & 60's
$10,065
3/7
Prime
WCKT
WTVJ
3/4-
E & L Fr.
30's & 60's
$56,000
3/8
Prime Acc.
Prime
FORD & LIBRARY GERALD
City
Station
Date
Daypart
Length
Costs
FLORIDA Cont'd.
Miami
WPLG
Tampa
WTOG
WTVT
2/4-
EF & Prime
$40,000
3/7
WLCY
2/9-
All Dayparts
$17,000
3/7
WFLA
2/9-
All Dayparts
$7,160
3/6
Ft. Myers
WBBH
3/17
All Dayparts
30's & 60's
$3,000
6 wks.
WINK
2/3-
EF, Prime
$3,000
3/8
WEVU
2/29
Prime
30's
$230
W. Palm Bch
WPTV
2/3-
All Dayparts
30's & 60's
$15,000
3/9
WPEC
2/10-
Day, L. News
$5,900
3/7
Prime
Tallahassee
WOTV
2/4-
Day, Fr.,
30's & 60's
$4,500
3/7
Prime
NO. CAROLINA
WTVD
2/26-
Day, EF,
30's & 60's
$3,000/wk
Raleigh
2/29
LF, Prime
WRAL
2/24-
Day, EF
30's & 60's
$Free
3/23
Pr. Acc.
Greenville/
WFBC
2/24-
Day, Acc.
30's & 60's
$11,000
Ashville/
3/22
Spartanburg
WSPA
2/25-
E & L FR,
30's & 60's
$6,241
3/22
Prime
WLOS
2/24-
EF, L News
30's
$1,100
3/22
FORD i LIBRARY GERALD
City
Station
Date
Daypart
Lengths
Costs
NO. CAROLINA Cont'd.
Greensboro/W.S./
High Point
WFMY
2/24
60's & 30's
$2,000
WGHP
2/25-
Various
60's & 30's
$900
2/29
WXII
2/24-
Day, LF,
60's & 30's
$950
3/1
Greenville/Wash/
New Bern
WITN
2/24-
E & L News,
60's & 30's
$1,300
3/1
LF, Prime
WNCT
2/25-
Day, Fr,
60's & 30's
$475
2/28
Prime
WCTI
2/24-
Various
60's & 30's
$150
2/27
Wilmington
WECT
WWAY
MASSACHUSETTS
Boston
WNAC
1/27-
Various
60's & 30's
$34,450
2/21
WCVB
1/27-
Various
$26,260
2/23
WSBK
1/29-
Various
60's & 30's $17,200
2/23
NEW HAMPSHIRE
Manchester
WMUR
1/27-
E. Fringe.
5Min. Prog.
$720
2/23
FORD & LIBRARY CERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
MARCH 4, 1976
TO:
DAWN SIBLEY
FROM:
BRUCE WAGNER THE
SUBJECT:
RONALD REAGAN SPENDING
We need a quick estimate of Ronald Reagan spending in Illinois,
North Carolina and Wisconsin.
CC: C. Wilhite
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
A252
D U
ADS 3-6
file Brute
DAWN
WITH POLITICS
NASHVILLE, TENN. (UPI) -- RONALD REAGAN'S ADVERTISING MAN SAID
SATURDAY THE REPUBLICAN PRESIDENTIAL CANDIDATE'S NEW ADVERTISEMENTS
WILL BE "STRONGER, HARDER HITTING" BUT STILL NOT IMPOLITE TO
PRESIDENT FORD.
MARC BALL, PRESIDENT OF BALL & MCDANIEL, SAID A "WHOLE NEW THRUST"
IS BEING INJECTED INTO THE FORMER CALIFORNIA GOVERNOR'S $9 MILLION
ADVERTISING CAMPAIGN.
"I WOULDN'T DEFINE THEM AS ANTI-FORD, JUST QUESTIONING IN A VERY
SERIOUS WAY THE POLICIES OF THE FORD ADMINISTRATION, BALL SAID.
HE SAID THE NEW ADVERTISING WILL NOT BE "ALL THAT DIFFERENT" FROM
PARTS OF THE CURRENT REAGAN SALES PITCH TO VOTERS IN THE PRIMARY
STATES.
"THEY'LL BE STRONGER, HARDER HITTING BUT NOT PERSONAL. WE AREN'T
CALLING FORD DUMB OR ANYTHING," BALL SAID.
"THE FORD PEOPLE HAVE BEEN SAYING THERE IS NO DIFFERENCE BETWEEN
FORD AND REAGAN, BUT THERE'S A VAST DIFFERENCE, JUST A VAST
DIFFERENCE. » HE SAID. "IT'S JUST BECOME TIME TO EMPHASIZE THOSE
DIFFERENCES.
"I FULLY EXPECT REAGAN TO WIN -- MAYBE NOT EVERY PRIMARY -- HE
DOESN'T HAVE TO WIN EVERY ONE TO WIN AT THE CONVENTION, WHERE IT
COUNTS." SAID BALL.
HE SAID IF REAGAN GETS ONLY 20 PER CENT OF THE FLORIDA VOTE, 25 PER
CENT IN ILLINDIS AND 30 PER CENT IN NORTH CAROLINA, "I THINK YOU
MIGHT SEE THINGS CUT SHORT,' BUT ADDED HE EXPECTS HIS CANDIDATE TO DO
MUCH BETTER THAN THAT.
DUPLICATES B-WIRE POINTS
UPI 03-06 05:12 PES
FORD & LIBRARY GERALD
A253
R B
POLITICS 3-6'
CORRECTION NIGHT LD POLITICS UNDATED A228 3RD PGH XXX MILTON SHAPP
CAMPAIGNED IN (CAMPAIGNED STED IS ENTERED)
UPI-WASHINGTON
UPI 03-06 05:13 PES
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
March 8, 1976
MEMORANDUM FOR:
DAWN SIBLEY
FROM:
BRUCE WAGNER
Des.
3/9
SUBJECT:
REAGAN COPY
Mark Ball of Reagan's advertising agency has announced new
commercials which focus more specifically on the Ford
Administration policies.
Let's get ahold of these just as soon as possible.
C.C. Bo Callaway
Peter Dailey
George Karalekas
Stu Spencer
Clayton Wilhite
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
28
SUMMARY OF Regar GP -
New Humpshipe
1/27-2/v3 '/v7 2/v3
TOT ETP (As OF 3/9/76)
720
TT STP
MAnchaites
720
FORD & GERALD LIBRARY
SUMMARY oF REAGAN EXPENSES
MASS Achusetts 1/17-Yv3
TOT EXP. 779,0 (As oF 3/9/76)
HKT TOT EXP
BOSTON 77910
quality GERALD R. FORD
YAMMARY FLORIDA of Reagon Exp
TOT ETP (As of 3/9/75)
216,54V
y
TOT 44P
JACKSONVILLE
9610
oRhals
57140
MIAMI
66665
TAMIA 64,60
FT MEYER 6430
,PALM (Emb 20900
MASHSEE 4500
Bile Passaw 73,610
use City 4327
216,54v
FORD & LIBRARY GERALD
U
SuMMARY of Reagon EYP
North Camling
TOT GH (As OF 3/9/75) 60 426
HKT
TOTHIP
Polargs
3000
9Rmv Charlette / ASH /SPART
18341
3.500
Pt
3850
form 2810 Y 1925
W/Mangton
60, 426
FORD & LIBRARY GERALD
/purmth of Reagon GPP
ILLI No.S
TOT E4P (As of 3/9)
/81 34V
mailet
TOTED
QUAD CITIES
6790
Perea
6041
CHANG 15PRing /Decation
1300
SPRing Rocklow filld
5160
7576
Chicago
154,475
181,342
i LIBRARY GERALD
Radio
Reogar
Illinois
2/24 3/2 3/9 TOTAL
Devenprit/RI/Mine 2500 2800 2800 & 8,100
Peoria
2200 2400 2500 7,100
Chicago
13,000 13,000 15,000 41,000
Rockford
1500 1500 1500 4,500
3,000 3,200 3,200 9,400
Quincy/Hamililab 800 800 800 2,400
St Louis
4,000 4,000 4,000 12,000
a ausville
500 500 500 1,500
TerreHanks
650 650 650 1,950
Polucah
1000 1000 1000 3,000
FORD & LIBRARY GERALD
$
29,150 29,850 31,950 90,950 oc
Kalio Roogan
North Cardina
Charlotte
3/2
3/9
3/16
TOTAL
5,500
5500
5500
16,500
Gemdoo- WSalem
3600
4200
4200
12,000
Raleigh Durham
2,600
2,200
2,400
7,200
asheville Granialle
1600
1600
1600
4,800
Greenerlte Narbem
1500
1500
1500
4,500
Wilmington Norfolk NC
500
500
500
1,500
300
300
300
900
Hickory
100
100
100
300
Norence
100
100
100
300
Chattanooga
100
100
100
300
15,900
16,100
16,300
48,300
FORD & LIBRARY GERALD
Campaign76
Media Communications. Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
March 9, 1976
MEMORANDUM FOR:
CLAYTON WILHITE
FROM:
BRUCE WAGNER
B
SUBJECT:
RESULTS OF MEETING WITH PETER DAILEY
For our mutual convenience, here is a summary of our
next steps with "action responsibility" indicated:
1) We should get Bob Teeter's point of view
regarding the best insertion date for daily
newspapers -- Friday or Monday. (Wagner).
2) We should get ahold of Reagan's five minute
ok
and thirty minute commercial films. (Sibley
and Karalekas).
3) Let's get ahold of a representative sample
Oh
of the advertising of the following Democrats:
(Sibley and Karalekas) :
Jackson
Sarp Jackson
Carter
Wallace
Udall
4) We should analyze and organize the media pay-
ment procedures in New York City; problems include
cash movement and the refusal of station represen-
tatives to receive lump sum payments.
CC: Pete Dailey
John Overaker
Dawn Sibley
Peggy Pilas
John Vinson
GERALD FORD LIBRART
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President: Robert C. Moot, Treasurer; Robert P. Visser, Secretary
i
FORD
GOP Race
Is Heated
In Texas
By Lou Cannon
Washington Post Staff Writer
AUSTIN, Tex.-Demo-
crats hold the key to the
outcome of the Republican
presidential primary in
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
MARCH 10, 1976
MEMORANDUM TO:
BRUCE WAGNER
FROM:
DAWN SIBLEY DS
SUBJECT:
REAGAN COMPETITIVE INFORMATION
Attached please find latest estimates of Reagan's Competitive
Spending in North Carolina, Illinois and Wisconsin.
This information has been delayed because the data submitted by
SFM has been inadequate, incomplete and late. We are in the
process of rectifying this situation.
Please utilize this as preliminary information, we will provide
a more complete report early next week.
CC: Peter Dailey
Clayt Wilhite
George Karalekas
Bob Frank - SFM
Walter Staab - SFM
FORD & LIBRARY CERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
REAGAN COMPETITIVE SPENDING
BROADCAST ONLY
REAGAN
FORD
NORTH CAROLINA
# WEEKS
4
3
TOTAL COST
$114,842
$82,504
TOTAL BUDGET: $109,192
ILLINOIS
# WEEKS
4
3
TOTAL COST
$271,342
$157,797
TOTAL BUDGET: $210,402
WISCONSIN
NO ACTIVITY/HAVE CALLED FOR AVAILABILITIES
FORD & LIBRARY GERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
March 10, 1976
TO:
DAWN SIBLEY
FROM:
BRUCE WAGNER B
SUBJECT:
REAGAN: NORTH CAROLINA
The New York Times reports today that Reagan has cancelled
television spots in North Carolina.
Let's confirm the situation.
Also, as previously discussed, let's try to get ahold of
his newly-announced commercials just as soon as humanly
possible. There will be important strategic implications.
CC: G. Karalekas
P. Dailey
C. Wilhite
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: NEW HAMPSHIRE 1/27 - 2/23
Total Exp. (as of 3/9/76) $720
Tot. Exp.
Manchester $720
(3/16/76)
FORD & LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: MASSACHUSETTS 1/27 - 2/23
Total Expenditures $77,910
MKT
TOTAL EXP.
BOSTON
$77,910
(3/16/76)
FORD & LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: ILLINOIS
Total Exp. (as of 3/9) $181,342
MARKET
TOTAL EXP.
Quad Cities
$ 6,790
Peoria
6,041
Champagne/Springfield/Decatur
1,300
Springfield
5,160
Rockford
7,576
Chicago
154,475
$ 181,342
(3/16/76)
FORD i LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: FLORIDA
Total Exp. (as of 3/9/76)
$ 216,542
Total Exp.
Jacksonville
$ 9,610
Orlando
27,140
Miami
66,065
Tampa
64,160
Ft. Meyers
6,230
W. Palm Beach
20,900
Tallahassee
4,500
Mobile/Pensacolo
13,610
Panama City
4,327
$ 216,542
FORD & LIBRARY GERALD
(3/16/76)
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
SPOT RADIO
REAGAN
STATE: ILLINOIS
2/24
3/2
3/9
Total
Davenport/RI/Moline
$ 2,500
$ 2,800
$ 2,800
$ 8,100
Peoria
2,200
2,400
2,500
7,100
Chicago
13,000
13,000
15,000
41,000
Rockford
1,500
1,500
1,500
4,500
Springfield/Decatur
3,000
3,200]
3,200
9,400
Quincy/Hannibal
800
800
800
2,400
St. Louis
4,000
4,000
4,000
12,000
Evansville
500
500
500
1,500
Terre Haute
650
650
650
1,950
Paducah
1,000
1,000
1,000
3,000
$ 29,150
$29,850
$ 31,950
$ 90,950
FORD & LIBRARY GERALD
(3/16/76)
CAMPAIGN '76
Competitive Broadcast Activity
Television
Reagan
State = North Carolina
Total Exp. (as of 3/24/76)
Market
Total Exp.
Raleigh
10,225
Greenville/Ash. Spart
19,945
Charlotte
33,000
Greensboro
12,000
Wilmingson
2,810
77,980.00
(3/24/76)
FORD & LIBRARY GERALD
SIBLEY
THE NEW YORK TIMES. VOAY, MAR. will 29, 1976
Reagan's Upset Victory in North Carolina Attributed to
By JOSEPH LELYVELD
Special to The New York Times
Impact of Last-Minute TV Speech
WASHINGTON, March 28-If
there is any axiom of Presiden-
tial politics on which all ex-
In fact, the speech had been
wife, he said. Finally, Mr. Ellis
the 30-second spot comes on
videotaped in Florida two
threatened to go ahead on his
the screen, "that this nation
perts in political advertising
weeks before it was shown
own and air a month-old video-
must trust less in the pre-emp-
are agreed, it is that it is
in North Carolina. But, since
tape of a Reagan address to
tive concessions we're granting
futile and even reckless for
only a tiny minority of viewers
a Junior Chamber of Commerce
the Soviet Union and more in
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
March 30, 1976
MEMORANDUM TO:
BRUCE WAGNER
FROM:
DAWN SIBLEY DS
SUBJECT:
REAGAN NBC 1/2 HOUR PROGRAM
The cost to have Radio TV Reports pull a cassette of the
Reagan 1/2 hour program scheduled Wednesday, March 30,
between 10:30 and 11 PM would be $115.00.
Should we authorize this expenditure?
The price Reagan is paying for this program has been quoted
as:
$100,000 gross
+ 1,050 network charges
$ 86,470 net total
We are in touch with Nielsen in order to secure overnight
ratings on this program.
CC: Clayt Wilhite
George Karalekas
Carol Karasick
Barry Lafer
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
The Washington, Star, March 31, 76
TV time for candidates
Ronald Reagan finally was allowed to buy a
The real problem is that the networks are too
half hour of prime television time for his presi-
concerned with their Neilson ratings. They'r re
dential campaign but that should not be the end
afraid that putting on a political speech in prime
of the controversy.
time will mean a loss of viewers for that time
With television so important an element in po-
slot and a drop in those precious ratings which
FORD & LIBRARY GERALD
The Washington Star march 31, 76
Bitterness Voiced in Resignation
Callaway Alleges Ouster Plot
By Fred Barnes
campaign chief by Rogers
THEN CALLAWAY
Washington Star Staff Writer
C.B. Morton, Callaway
handed in his resignation
Howard H. Callaway, ex-
said.
and asked Ford if he could
"It took a while to call it reinstate himself as cam-
LIBRARY GERALD R. FORD
The Washington Star, march 31, 76
Politics
THIS LEAVES the inevitable
Jimmy Carter. He is following the
strategy that Ed Muskie demonstrat-
ed in 1972 cannot possibly work -
entering everywhere. In fact, it is
Today
obvious now that it is the only feasi-
ble strategy for an outsider like the
former Georgia governor.
But the arithmetic of Carter's
situation demonstrates just how dif-
For Delegate Counts,
ficult it can be to reach the magic
Tipping Point's 1,200
number.
Carter now has about 200 dele-
gates. The exact number on which he
By Jack W. Germond
can count depends on how many of
Washington Star Staff Writer
the officially uncommitted are pre-
NEW YORK - There has been a
pared to go with him when conven-
subtle but significant change in the
tion time arrives. At best, he has 300
last two weeks in the nature of the
delegates.
contest for the Democratic presiden-
Carter is the only candidate mak-
tial nomination.
ing a serious effort in several
convention states in which the
FORD & LIBRARY GERALD
The Washington star march 31, 31,76
Reagan on Prime-Time TV Tonight
LOS ANGELES (AP) -
Reagan refused comment Ford last week in North
Ronald Reagan says he is
on what he would say in the Carolina after losing five'
taking his presidential
half-hour broadcast, start- Republican primaries,
ing at 10-30 n m nearly taned his 30 minute televi
R. R. FORD <>
The Washington Star, march 31 76
Tom Wicker
Risky for 'favorite sons'
NEW YORK - When
including the important trio
grounds, they earn political
Gov. Jerry Brown of Cali-
holding the last primaries
stature. But candidates like
fornia confided his presi-
on June 8 - California,
Gov. Brown and Sen. Lloyd
dential candidacy to a few
Ohio and New Jersey.
Bentsen of Texas have
reporters in his office one
Minnesota, for example,
plenty to lose - not only
night, he was careful to
will almost surely gather
delegate races, but power
term himself a "native son"
most of its 65 delegates into
and influence at home.
GER
LIBRARI
1
Wednesday, March 31, 1976
The Washington Star
A-15
Garry Wills
Support in the Sun Belt
important to both parties
Much has been made, re-
poses a rigid identity on the
needed to get an electoral
cently, of America's "Sun
Sun Belt, but an artifically
majority.
Belt" - its southern tier or
contrasting and hostile per-
This year both parties
rim of states - as an elec-
sonality on the "Yankee"
need assurance of Southern
toral force. It is conceivable
part of the country. Like
support - Republicans. be-
FORD & LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
SPOT RADIO
REAGAN
STATE: NORTH CAROLINA
3/2
3/9
3/16
Total
Charlotte
$ 5,500
$5,500
$5,500
$ 16,500
Greensboro-W. Salem
3,600
4,200
4,200
12,000
Raleigh-Durham
2,600
2,200
2,400
7,200
Asheville-Granville
1,600
1,600
1,600
4,800
Greenville-Newbern
1,500
1,500
1,500
4,500
Wilmington,
500
500
500
1,500
Norfolk
300
300
300
900
Hickory
100
100
100
300
Florence
100
100
100
300
Chattanooga
100
100
100
300
$15,900
$16,100
$16,300
$48,300
FORD & LIBRARY GERALD
(3/16/76)
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: NEW HAMPSHIRE 1/27 - 2/23
Total Exp. (as of 3/9/76) $720
Tot. Exp.
Manchester $720
(3/16/76)
FORD & LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: MASSACHUSETTS 1/27 - 2/23
Total Expenditures $77,910
MKT
TOTAL EXP.
BOSTON $77,910
(3/16/76)
FORD & LIBRARY 938670
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: ILLINOIS
Total Exp. (as of 3/9) $181,342
MARKET
TOTAL EXP.
Quad Cities
$ 6,790
Peoria
6,041
Champagne/Springfield/Decatur
1,300
Springfield
5,160
Rockford
7,576
Chicago
154,475
$ 181,342
(3/16/76)
FORD & LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: FLORIDA
Total Exp. (as of 3/9/76)
$ 216,542
Total Exp.
Jacksonville
$ 9,610
Orlando
27,140
Miami
66,065
Tampa
64,160
Ft. Meyers
6,230
W. Palm Beach
20,900
Tallahassee
4,500
Mobile/Pensacolo
13,610
Panama City
4,327
$ 216,542
(3/16/76)
GERALD
FORD & LIBRARY
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
SPOT RADIO
REAGAN
STATE: ILLINOIS
2/24
3/2
3/9
Total
Davenport/RI/Moline
$ 2,500
$ 2,800
$ 2,800
$ 8,100
Peoria
2,200
2,400
2,500
7,100
Chicago
13,000
13,000
15,000
41,000
Rockford
1,500
1,500
1,500
4,500
Springfield/Decatur
3,000
3,200]
3,200
9,400
Quincy/Hannibal
800
800
800
2,400
St. Louis
4,000
4,000
4,000
12,000
Evansville
500
500
500
1,500
Terre Haute
650
650
650
1,950
Paducah
1,000
1,000
1,000
3,000
$ 29,150
$29,850
$ 31,950
$ 90,950
(3/16/76)
FORD & LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: NORTH CAROLINA
Total Exp. (as of 3/9/76) $60,426
MARKET
TOTAL EXP.
Raleigh
$ 3,000
Greensboro/Ashville/Spartanburg
18,341
Charlotte
30,500
Greensboro/Winston Salem/High Point
3,850
Greensville/Washington/New Bern
1,925
Wilmington
2,810
$ 60,426
(3/16/76)
FORD & LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: ILLINOIS
Tot al Exp. (as of 3/17/76)
MARKET
TOTAL EXP.
Quad Cities
6,615
Peoria
10,201
Champ/Springfield/Decatur
7,990
Springfield
5,500
Rockford
9,450
Chicago
150,500
190,256
(3/17/76)
FORD i LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
TELEVISION
REAGAN
STATE: ILLINOIS
Tot al Exp. (as of 3/17/76)
MARKET
TOTAL EXP.
Quad Cities
6,615
Peoria
10,201
Champ/Springfield/Decatur
7,990
Springfield
5,500
Rockford
9,450
Chicago
150,500
190,256
(3/17/76)
FORD is LIBRARY GERALD
The Washing Ton Post, March 31, 76
Politics in Prime Time
IN RESPONVIde Time, Ronald Reagan's desire to buy
That leads to the larger problem: How such access for
the three commercial networks
candidates should be secured. The laws and rules gov-
seem to have put their ratings ahead of their public
erning the subject are both murky and intricate. The
We sav this seems to be the case: neither
1974 campaign law for example requires stations to
Wednesday, March 31, 1976
THE CHRISTIAN SCIENCE MONITOR
Last-minute law change
tosses ballot-makers
for loop in New York
By George Moneyhun
delegates (the second largest to California's
Staff correspondent of
167) official will not be committed to either
The Christian Science Monitor
President Ford or Ronald Reagan. Some ana-
New York
lysts have seen this as a move to hold the
Mrs. Betty Dolen sighs and throws up her
state's delegation in reserve. should Vice-Pres-
FORD & LIBRARY
THE CHRISTIAN SCIENCE MONITOR
C
march 31, 76
Roscoe Drummond
Religion in
the campaign
Washington
If "religious approach" means that Mr. Car-
It is a grave disservice - invalid, unfair, and-
ter is a deeply religious person who is not hesi-
out-of-date - for anyone to inject a candidate's
tant to identify his personal life with his Chris-
religious beliefs into the presidential cam-
tian convictions - that is true and may well be
paign.
what many Americans would like to see more
This development is surfacing in a most un-
of.
The Christian Science Inomitor, march 31, 76
Richard L. Strout
Thoughts on
On the other hand, columnist Clayton
Fritchey, writing March 27 in the Washington
Post, said, "It may be the most perceptive
Jimmy Carter
speech on U.S. policy made this year by any of
the presidential candidates of either party."
Washington
Zbigniew Brzezinski of Columbia University,
It used to be at a Washington social gather-
who helped write the Chicago speech, told this
ing that when somebody said "Jimmy Carter"
correspondent that further foreign policy talks
other groups were deserted; today it appears
would come shortly and would maybe help re-
that all the groups already are talking about
veal Governor Carter's views. Others contrib-
uting to the Chicago speech were Richard
FORD & LIBRARY GERALD
The Was hington Post, March 31, 76
But it has not ceased audi-
Election
tiong contributions to the
campaigns of presidential
candidates, nor receiving
Panel Still
and making public reports
of contributions and expend-
itures by all candidates for
federal office.
Operating
Presidential candidates
are due to file their next
regular monthly fund report
By Stephen Isaacs
with the commission on
Washington Post Staff Writer
April 10.
Those who thought the
Up to the time the court
Federal Election Commis-
ended the commission's
sion might dissolve when
powers to certify matching
FORD & LIBRARY GERALD
The Washington Post, March 31, 76
Rowland Evans and Robert Novak
Just Plain Winning'
MADISON, Wis. - The stunning
To Cullen, then, the Democratic fu-
collapse of liberal dominance which
ture belongs far more to Jimmy Carter
has controlled Wisconsin's Democratic
than Mo Udall. The same sentiment
Party in recent presidential primaries
has brought Carter two former state
is sundering old ideological ties and
chairmen, William Gerrard, a fund-
opening the way for Jimmy Carterism
raising intimate of Gov Patrick T Tu.
FORD & LIBRARY CERALD
The Washington Post, March 31, 76
Callaway Quits
Ford Campaign;
Morton Named
By Edward Walsh
Washington Post Staff Writer
Howard H. (Bo) Callaway has resigned
as President Ford's national campaign di-
rector and will be replaced Friday by
E NEW YORK TIMES, WEDNESDAY, MARCH 31, 1976
CALLAWAY QUITS
AS CAMPAIGN HEAD
GERALD AUVRAIT FORD
Ford Names Morton to Post
and Voices Confidence in
Departing Chairman
By JAMES M. NAUGHTON
Special to The New York Times
WASHINGTON, March 30-
President Ford replaced How-
ard H. Callaway today as chair-
man of the President's cam-
paign organization, naming Ro-
The New Your Times, March 31, 76
Issues "76: Environment
Any candidate for the Presidency in 1976 will brush pressures of a determined lobby that was not above
off at his political peril the issue of environmental pro-
misrepresenting such legislation as the first step in a
tection. Too much has happened since the first Earth
diabolical scheme for Federal zoning of private property.
Day, close to six years ago, to permit the easy belief
The Congress has been highly indulgent in stretching out
that Americans care about the air, water and land of this
the timetable for reducing harmful automobile emissions.
country only incidentally and after all their other prob.
It has scarcely begun to do what must be done to
lems have been solved.
enable the mass transit systems of this country to re-
The most striking of a series of similar findings hv duce a volume of auto traffic which has gone far to
GERALD
LIBRARY
The Washington, Star, March 31, 76
TV time for candidates
Ronald Reagan finally was allowed to buy a
The real problem is that the networks are too
half hour of prime television time for his presi-
concerned with their Neilson ratings. They' re
dential campaign but that should not be the end
afraid that putting on a political speech in prime
of the controversy.
time will mean a loss of viewers for that time
With television so important an element in po-
slot and a drop in those precious ratings which
litical
campaigns
if
not
the
GERA
RARY
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
March 31, 1976
MEMORANDUM TO:
STU SPENCER
FROM:
DAWN SIBLEY DS
We have been informed by Tim Ryan that station WISN TV in
Milwaukee, Wisconsin is offering us a 30 minute segment on
the same day, Sunday, April 4, that Ronald Reagan has
purchased a 30 minute segment (see attachment). We are not
planning to take advantage of this offer and will inform the
station's Sales Manager of our decision, however, we wished
you to be aware of this matter. Should you wish us to do
otherwise, please inform us.
For your information, I am attaching the list of 1/2 hour
programs that we are informed Reagan will be utilizing in
Wisconsin.
CC: Bruce Wagner
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
MEMORANDUM
March 30, 1976
TO: Stu Spencer +
FROM: Tim Ryan
RE: Reagan Media
Ronald Reagan has just purchased a 30-minute segment
on WISN TV, Milwaukee, Wisconsin for $420.00. (WISN is a
CBS affiliate.) The tape will be shown on Sunday, April 4th
from 1:30 P.M. - 2:00 P.M.
The Station's Sales Manager, Jim Norton, called to
inform us of this buy and to offer us a 30-minute segment
on the same day from 12 Noon - 12:30 P.M. The cost would be
$420.00. Norton needs a reply by April lst.
CC: Bruce Wagner
FORD & LIBRARY GERALD
WISCONSIN
REAGAN 1/2 HOURS
ESTIMATED RATING
GREEN BAY
30 (both)
CBS
SAT 8:30 - 9:00
NBC
SAT 6:30 - 7:00
MILWAUKEE
10
WITI
FRI 10:05 - 10:35
WTMJ
NOT ORDERED YET - POSSIBLE
WVTV
MADISON
WISC
NO ORDER
WKOW NO ORDER
18
WMTV
FRI 8:30 - 9:00
WAUSAU
WSOW
NO ORDER
27
WSAU
SAT 8:00 - 8:30
LA CROSSE/EAU CLAIRE
WEAU
FRI 6:30 - 7:00
37
WKBT
SAT 7:30 - 8:00
FORD is LIBRARY GERALD
North Cowlina
Reported Reajon Hay Have Programs
Market
est
Station
time
CosT
HH
share rtg.
Charlotte
36
19 WSOC
3/19
1000
share itg
Roleigh
37 17 WTVD
3/21 6-6:30PM 2000
est; RT6
sh. 24 SWLOS
3/20 8-9PM 1640
1
4640
EST
Est
#ingussions
shore
FORD i LIBRARY GERALD
NORTH CAROLINA
LIBRARY
REPORTED MEDIA EXPENDITURES ($)
FORD
i
FORD
REAGAN
GERALD
TV
RADIO
TOTAL
TV
RADIO
TOTAL
CHARLOTTE/GREENSBORO
10,701
13,752
24,453
33,000
16,500
49,500
WINSTON-SALEM
9,256
10,043
19,299
12,000
12,000
24,000
RALEIGH-DURHAM
5,904
6,390
12,294
9,895
7,200
17,095
ASHEVILLE-GREENVILLE
7,046
4,060
11,106
79,945
4,800
24,745
GREENVILLE-NEW BERN
2,698
2,698
1,925
4,500
6,425
WILMINGTON
1,883
1,245
3,128
2,810
1,500
4,310
REM. STATE
1,498
1,498
1,500
1,500
TOTAL
34,790
39,686
74,476
79,575
48,000
127,575
BILLBOARDS & LECTURE TOURS
1/2 hour Reagan NBC 2
1
2
3
4
5
6
7
Overnight AC. Nielsen Rating
Average 1/2 hour
Poerage 1/4 hour
1
2
Shore
Rating
10:30-10:45
10:46-11:00am
3
3
4
4
5
5
6
New your
16.0
9.1
9.2
8.9
6
7
7
8
8
9
Chicago
11.0
7.3
8.1
6.5
9
10
10
11
11
12
L.A.
23.0
12.0
12.6
11.3
12
13
13
14
14
15
15
16
Projected NATIONAL
16
17
Rathis wtd.
9.6
17
18
18
19
19
20
20
21
Realistic Projection
8.6-9,0
21
22
22
23
23
24
24
25
25
26
26
27
Est # TV Households
27
28
28
29
29
30
Projected National lating: 6,624,000
30
31
31
32
32
33
34
More Realistic lating: 6,072,000
33
34
35
35
36
36
37
FORD i LIBRARY GERALD
37
38
38
39
39
40
40
© WILSON JONES COMPANY
G7207 GREEN
7207 BUFF
1275
MADE IN U.S.A.
RADIO TV REPORTS, INC.
NATIONAL SERVICES:
MONITORING
STATION LOGGING.
SURVEYS
COMMERCIAL CHECKING
COLOR KINESCOPES
COLOR VIDEO-TAPES
41 EAST 42 ND STREET, NEW YORK, N. Y. 10017
RECORDINGS
TAPES
PROGRAM MONITORING
TRANSCRIPTS
TEL. (212) 697-5100
TWX 710-581-5002
SALES AND MARKETING AIDS
PHOTOBOARDS
SCRIPTBOARDS
COLOR PHOTOBOARDS -
VIDEO CASSETTES
NO.
12066
PLEASE SHOW INVOICE
NUMBER WHEN REMITTING
MEDIA COMMUNICATIONS - CAMPAIGN76
1828 L STRREET
INVOICE DATE
CUSTOMER P.O. NO.
WASH D C 20036
JAN 31,1976
BRUCE WAGNER
TERMS: NET 10 DAYS
SERVICE
AMOUNT
JANUARY 28
CAMPAIGN "76
VTC REAGAN ANNOUNCEMENT WNAC TV 558 PM
100.00
topay 2/01/76
ORDERED BY
GEORGE KARALEKAS
PAMARCH 230 16 Acct#2 bw
MSGR TO BOSTON AIRPORT
25.00
AIR FREIGHT WASH D C AIRPORT 35.00
MSGR TO CAMPAIGN "76
20.00
NONE
TAX
AIR FREIGHT
35.00
MSGRS :
45.00
TOTAL
180.00
OFFICES
NEW YORK
WASHINGTON D.C.
DETROIT
CHICAGO
LOS ANGELES
AND OTHER PRINCIPAL CITIES
MATERIAL SUPPLIED BY RADIO TV REPORTS, INC. MAY BE USED FOR FILE AND REFERENCE PURPOSES ONLY. IT MAY NOT BE REPRODUCED, SOLD OR PUBLICLY DEMONSTRATED OR EXHIBITED
PLEASE PAY FROM THIS INVOICE - NO STATEMENT TO FOLLOW
FORD & LIBRARY GERALD
RADIO TV REPORTS. INC.
NATIONAL SERVICES:
MONITORING
STATION LOGGING
SURVEYS
COMMERCIAL CHECKING
COLOR KINESCOPES
COLOR VIDEO-TAPES
41 EAST 42 ND STREET, NEW YORK, N. Y. 10017
RECORDINGS
TAPES -
PROGRAM MONITORING
TRANSCRIPTS
TEL. (212) 697-5100
TWX 710-581-5002
SALES AND MARKETING AIDS -
PHOTOBOARDS
SCRIPTBOARDS
COLOR PHOTOBOARDS -
VIDEO CASSETTES
NO. 16425
PLEASE SHOW INVOICE
CAMPAIGN "76
NUMBER WHEN REMITTING
MEDIA COMMUNICATIONS
1828 L STR N W
INVOICE DATE
CUSTOMER P.O. NO.
WASH D C 20036
MARCH 15,1976
GEORGE KARALEKAS
TERMS: NET 10 DAYS
SERVICE
AMOUNT
5VTC
REAGAN
RQ
ROCKFORD
CARTER
Z
MIAMI
WALLACE
H
CHICAGO
( B/W)
WALLACE
SL
ST LOUIS
JACKSON
Z
MIAMI
5 at 40.00
200.00
CASSETTE
21.50
221.50
NONE
TAX
MSRG TO D SIBLEY EAST 86 STR
6.00
TOTAL
227.50
OFFICES
NEW YORK
WASHINGTON D.C.
DETROIT
CHICAGO
LOS ANGELES
AND OTHER PRINCIPAL CITIES
FO
MATERIAL SUPPLIED BY RADIO TV REPORTS, INC. MAY BE USED FOR FILE AND REFERENCE PURPOSES ONLY. IT MAY NOT BE REPRODUCED, SOLD OR PUBLICLY DEMO ISTRATED OR EXHIBITED
PLEASE PAY FROM THIS INVOICE - - NO STATEMENT TO FOLLOW
GERALD
RADIO TV RL.
41 EAST 4Z ND STREET, NEW YORK,*N. Y.
TEL. . (212) 697-5100
TWX 710-581-5002
SALES AND
COLOR PHOTODO.
NO. 10100
CAMPAIGN . 76
PLEASE SHOW INVOICE
NUMBER WHEN REMITTING
MEDIA COMMUNICATIONS
1828 L STR N W
INVOICE DATE
CUSTOMER P.O. NO.
WASH D C 20036
MARCH
15,1976
George KARALEKAS
TERMS: NET 10 DAYS
SERVICE
AMOUNT
TRANSCRIPT - REAGAN
RQ 762010
15.00
6 VTC AS FOLLOWS:
REAGAN
ST LOUIS
SL
762134
REAGAN
ST LOUIS
SL
762133
CARTER
MIAMI
Z
762466
WALLACE
QUAD CITIES
RQ
762394
XXXXXX
okto
CHI
H
762398
CHI
H
762401
6 AT 40.00
240.00
VTC
Mary
3.23.76 D TIONS ACCT. #XXLP.50 TAX 276.50 NONE
olDson Sinley
\
GERIALD FORD LIBRARY
12/2
ATE
335
MSGR
TO
DE
GARMO
IN
NEW
YORK
4.00
No.
TOTAL
280.50
OFFICES
NEW YORK
WASHINGTON D.C.
DETROIT
CHICAGO
LOS ANGELES
AND OTHER PRINCIPAL CITIES
MATERIAL SUPPLIED BY RADIO TV REPORTS INC. MAY BE USED FOR FILE AND REFERENCE PURPOSES ONLY. IT MAY NOT BE REPRODUCED, SOLD OR PUBLICLY DEMONSTRATED OR EXHIBITED
PLEASE PAY FROM THIS INVOICE - NO STATEMENT
TO
STATION LOGGING SURVEYS
COPES
COLOR VIDEO-TAPES
RADIO TV REPORTS. INC
MONITORING
TRANSCRIPTS
IOARDS
SCRIPTBOARDS
41' EAST 42 ND STREET, NEW YORK, N. Y. 10017
TWX 710-581-5002
VIDEO CASSETTES
TEL. (212) 697-5100
C
NO. 13817
0
PLEASE SHOW INVOICE
0.
C
NUMBER WHEN REMITTING
22550.
+
CAMPAIGN "76
MEDIA COMMUNICATIONS
28050 . +
DATE
CUSTOMER P.O. NO.
7
1828 L STR N W
50600 .
WASH D C 20036
50600 0
TERMS: NET 10 DAYS
George KARALEKAS
AMOUNT
40.00
VTC
REAGAN
MIAMI
S 761823
40.00
ST LOUIS
761757
40.00
761832
40.00
JACKSON MIAMI
MIAMI
761792
40.00
761744
CARTER MIAMI
21.50
CASSETTE
DATE P No. A 335 I 23-76 D ACCT # xx61
221.50
NONE
CK.
TAX
4.00
MSGR TO DE GARMO IN NEW YORK
TOTAL
225.50
AND OTHER PRINCIPA CITIES
EXHIBITED
MATERIAL SUPPLIED OFFICES BY RADIO TV REPORTS. NEW YORK INC. MAY PLEASE WASHINGTON BE USED FOR PAY FILE AND D.C. FROM REFERENCE DETROIT THIS PURPOSES INVOICE CHICAGO ONLY. IT MAY - LOS NO NOT ANGELES STATEMENT BE REPRODUCED, SOLD TO OR PUBLICLY FOLLOW GERAPO DEMONS LIBRARY D OR