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Reagan Competitive Activity (3)
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324359024
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Reagan Competitive Activity (3)
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collections
President Ford Committee Records
Dawn Sibley's Files on the Primary Elections
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Radio
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Presidential campaign, 1976
Advertising, Political
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1976
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The original documents are located in Box E04, folder "Reagan Competitive Activity (3)"
of the President Ford Committee Campaign Records at the Gerald R. Ford Presidential
Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. Gerald R. Ford donated to the United
States of America his copyrights in all of his unpublished writings in National Archives collections.
Works prepared by U.S. Government employees as part of their official duties are in the public
domain. The copyrights to materials written by other individuals or organizations are presumed to
remain with them. If you think any of the information displayed in the PDF is subject to a valid
copyright claim, please contact the Gerald R. Ford Presidential Library.
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 1, 1976
MEMORANDUM TO:
BRUCE WAGNER
FROM:
DAWN SIBLEY DS
SUBJECT:
REAGAN 1/2 HOUR - NBC
Attached are the A.C. Nielsen overnight rating projections
for the Reagan half-hour program that ran last night between
10:30 and 11 PM on NBC.
In New York this program was viewed by 9.1% of the television
homes or approximately 8.8% of the total homes in the New York
market. In Chicago it was seen by 7.3% of television homes
or 7.1% of total homes. In Los Angeles, Reagan's home base,
it is not surprising that the rating was higher - 12.0% of
TV homes or 11.7% of total homes.
National ratings are not yet available for this time period,
however, taking into consideration the unusually high response
in L.A., A.C. Nielsen estimates that this program was probably
viewed by 8.6 to 9.0% of the total television universe or
roughly 8.5% of the total homes in the U.S. This translates
to a total audience of approximately 6,072,00 homes.
This viewing level is not particularly high, in fact, it is
significantly lower than the average 7 'clock network news
program which reaches approximately 12 to 13% of U.S. TV homes.
CC: Stu Spencer
Peter Kaye
Peter Dailey
Clayt Wilhite
Peggy Pilas
Barry Lafer
George Karalekas
John Overaker
Jack Frost
46
45
FORD i LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
REAGAN
1/2 HOUR NBC
OVERNIGHT A.C. NIELSEN RATING
AVERAGE 1/2 HOUR
AVERAGE 1/4 HOUR
SHARE
RATING
10:30-10:45 10:46-11:00
NEW YORK
16.0
9.1
9.2
8.9
CHICAGO
11.0
7.3
8.1
6.5
LOS ANGELES
23.0
12.0
12.6
11.3
PROJECTED NATIONAL RATING (WEIGHTED 9.6
AVERAGE)
REALISTIC PROJECTION
8.6 - 9.0
ESTIMATED # TV HOUSEHOLDS
PROJECTED NATIONAL RATING: 6,624,000
MORE REALISTIC RATING:
6,072,000
FORD i GERALD LIBRARY
3/31/76 Reagan't Hr DBC-Wod1030- pm
National Nielsen Bating
Net Program Rtg (%) Share (%) #N.H (#) sta # 9045 Corg (%)
#(m)
NBC Reagan
93
17.0
6,470
196
98
ABC Starsky Hutch 23.2 43.0 16,150
CBS Blue Knight 17.6 33.0 12,250
U.S NH Rase: 69.67H.H
Source: A.C Nielsen - 4/0/76
CC D. Sibley.
FORD & LIBRARY GERALD
Wisconsin Primary
Reagan Activity
Spot televison: (as of 4/2-3PM)
Market
Station
Activity Length
Details
Cost
Milwaukee
WISN
1/2 hr Prog.
4/4 Sun 1:30-2P
$ 420
1/2 hr Prog.
4/3 Sat 7-8P
$ 900
WITI
1/2 hr. Prog.
4/2 Fri. 11:05-11:35P
$1,000
WIMJ
Nothing Ordered
WVTV
Nothing Ordered
Green Bay
WBAY
1/2 hr. Prog.
4/3 Sat. 8:30-9P
$ 560
WFRV
1/2 hr. Prog.
4/3 Sat 6:30-7P
$ 450
WLUK
1/2 hr. Prog.
4/5 Mon. 6:30-7PM
$ 500
Madison
WISC
Nothing Ordered
WKOW
Nothing Ordered
WMTV
1/2 hr Prog.
4/2 Fri. 8:30-9P
$ 350
Wausau
WSAU
1/2 hr. Prog.
4/3 Sat 8-8:30P
$ 225
WAOW
Nothing Ordered
La Crose-
Ea Claire
WEAU
1/2 hr. Prog.
4/2 Fri. 6:30-7P
$ 265
WKBT
1/2 hr. Prog.
4/3 Sat. 7:30-8P
$ 530
WXOW
Nothing Ordered
No 30'sec or 60'sec spots have been ordered as of yet.
FORD & LIBRARY GERALD
Wisconsin Primary
Reagan Activity
Spot televison: (as of 4/2-3PM)
Market
Station
Activity Length
Details
Cost
Milwaukee
WISN
1/2 hr Prog.
4/4 Sun 1:30-2P
$ 420
1/2 hr Prog.
4/3 Sat 7-8P
$ 900
WITI
1/2 hr. Prog.
4/2 Fri. 11:05-11:35P
$1,000
WIMJ
Nothing Ordered
WVTV
Nothing Ordered
Green Bay
WBAY
1/2 hr. Prog.
4/3 Sat. 8:30-9P
$ 560
WFRV
1/2 hr. Prog.
4/3 Sat 6:30-7P
$ 450
WLUK
1/2 hr. Prog.
4/5 Mon. 6:30-7PM
$ 500
Madison
WISC
Nothing Ordered
WKOW
Nothing Ordered
WMTV
1/2 hr Prog.
4/2 Fri. 8:30-9P
$ 350
Wausau
WSAU
1/2 hr. Prog.
4/3 Sat 8-8:30P
$ 225
WAOW
Nothing Ordered
La Crose-
Ea Claire
WEAU
1/2 hr. Prog.
4/2 Fri. 6:30-7P
$ 265
WKBT
1/2 hr. Prog.
4/3 Sat. 7:30-8P
$ 530
WXOW
Nothing Ordered
No 30'sec or 60'sec spots have been ordered as of yet.
FORD i LIBRARY GERALD
Callen Dearoe 4/6
5.10
Houston
WDOG - arms not requested
west +/6, 4/8 no order
Called KTRK 4/6 4/17-4/30 M-SUN 5:30-6:36P 2/ok $450 30's
4/19- 4/22 M-TH 10:30-11:35P 2/Lok $250 30's
4/19- 4/23 M-F.RI 3:30 - 5:30P s/wk $200 30's
4/17- 4/23 m-sun 10-10:30P s/wk 7775 30's
called 4/8 Norder
KHOU
Called 4/6 mon 1/19 7-9p 1X $1,000 30"
WED 4/21 8-10P IX $750 30"
WED 4/28 8-101 /X $750 30"
THUR 4/29 10:30 Brenk IX $ 300 30
FORD & LIBRARY GERALD
FRI 4/30 8-10P ix $750 30"
one
Called KPRC 4/2 2 Prime
6 Frenge
called 4/8 3 day
KHJV
called 4/6 -
4/8 - No order
FORD & LIBRARY QERALLO
Callet Denise 4/6
5:10
Dallas
called 4/6
KTVT - Rr aprils requested
4/8 - No order
Called 4/6
KXAS- M-F 4/19-1/30 7-9A $ 70.4 2/wk 30's
M-F 4/19-4/30 9-12N $ 50 s/unk 30'-
M-F 4/19-4/30 10:30-m $350 1/wk 30'
M-F 4/19-1/30 4-5P $70 1/wk 30's
M-F +/19-4/30 6:30-7P $525 3/cok 30's
FRI +/19-4/30 7-10P $800 1/wk 30's
M,TU,TH 4/19-4/30 8.10P 8800 1/20/ 30's
4/8 no new order
KXTX -
called 4/c - Nothing Ordered
FORD i LIBRARY GERALD
open
WFAA- Nothing Ordered
Called 4/6, 4/8 No order
KDFW-
all 30's
called 4/6 M-F w/o 4/9+4/26 PP 3:30-5P 3/wk
$120 la
M-F w/o 4/974/26 12:30-3:30P 2/wk
$153 In
Wed 4/21 8-10P $946
THUR 4/29 7-8P 1,620
called 4/8 Xa order
FORD i LIBRARY GERALD
San axtonio
called 4/6
KSAT 4/17-1/2 4/18 sat 8-10P 30 2x 335 in
Sun 8-10P 30 IX 500
4/22-4/29
THUR 8-10P 30 2X 500
4/23
FRI 8-10P 30 1x 500
SUN 8-10:30P 30 IX 500
Web 7-10P 30 IX 500
3,670
called 4/8 - Nn order
KENS - called 4/6 -arrils requested no order
Called 4/8 THUR 8-9.30P 4/32 $340 30"
mon 10P 4/26 $315 30'
KWEX - called 4/6 - na acherd
FORD & LIBRARY GERALD
open
Kmon - called 4/8
4/19-4/30 alwh 6-7P $150 ea
4/19 -14/30 2/wk 10:30-12M 80es
4/18 & 4/25 2/wk 10-10130P 200 ea
4/18-4/25 1/wk 5:30-6P 100 ea
-
FORD & LIBRARY GERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 2, 1976
MEMORANDUM FOR: STU SPENCER
FROM:
BRUCE WAGNER BY
SUBJECT:
REAGAN RADIO COPY
The attached Reagan radio commercials were produced
in Wisconsin last evening. They will be airing in
Wisconsin over this weekend and are sponsored by the
Wisconsin Citizens for Reagan.
The five minute spot is reported to be a "special"
and not for general airing.
C.C. Tim Austin
Peter Dailey
Ed DeBolt
Roy Hughes
Peter Kaye
Rog Morton
Fred Slight
Bob Visser
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
RONALD REAGAN 5 MINUTE RADIO
THE FOLLOWING ANNOUNCEMENT HAS BEEN PAID FOR BY WISCONSIN
CITIZENS FOR REAGAN, DON M. TAYLOR WAUKESHAU TREASURER.
ANNOUNCER: There are many questions Racine and Wisconsin voters must
ask themselves before they go to the polls on April 6th.
Many candidates, both Republican and Democrats, will be on
your primary ballot seeking your vote for President. It will
be a choice only you can make. However, there are some things
that you should remember next Tuesday. Ronald Reagan has answered
the questions Racine and Wisconsin voters have asked concerning
the future of this country.
RR
"All I can see is what other nations the world over, see: collapse
of the American will and the retreat of American power. There is
little doubt in my mind that the Soviet Union will not stop taking
advantage of detente until it sees that the American people have
elected a new President. What do I offer the American people in
place of the dillusion of detente? I offer them what I believe
the truth, that all our concessions have not brought genuine peace
any closer; that this nation must trust less in the preemptive
concessions we're granting the Soviet Union and more in the
reestablishment of American military superiority. "
ANNOUNCER: Ronald Reagan has gladly and decisively stood up for the rights of
the private citizen and local government.
163ALD FORD LIBRART
RR: "Few quarrel with government aims when it sets out to heln improve
our lives but the target usually remains untouched in spite of
the fact that they are using our money for ammunition. Surely
RR 5 MINUTE RADIO
Page two
a government would turn to the private sector for help. I
think they could find more imaginative solutions to" this problem."
Ronald Reagan is not a Washington career politician. While
serving as Governor of California, he maintained his Campaign
pledge to streamline government.
RR
"All of us grew up in an America that has some characteristics that
seem to have been lost down through the years. Such things as
the work ethic, the belief in reward for excellence, the idea
there was no ceiling on what a person in this country could
achieve if he was willing to go after it. But more and more
there seems to be those that have decided we can't control our
own destiny and that we must have an elite in the nation's Capitol
make all the decisions for us. I believe this can be turned
around.
ANNOUNCER: You have a decision to make on April 6th. Next Tuesday vote as if
your future and that of your family's depended on that vote. Elect
your President this time around. On Tuesday, vote Reagan. He's
a winner, a proven winner. In California he ran for office twice
in the nation's most popular state and was twice elected Governer
by a wide margin and this is a state where Democrats outnumber
Republicans better than 3 to 2. Republicans, Democrats, Independents,
this Tuesday vote for Reagan.
THE PROCEEDING ANNOUNCEMENT HAS BEEN PAID FOR BY WISCONSIN CITIZENS
FOR REAGAN, DON M. TAYLOR WAUKESHAU TREASURER.
FORD i LIBRARY GERALD
: 60 RADIO (REAGAN)
ANNOUNCER: Ronald Reagan knows that the voters of Wisconsin are concerned
with the course that the present administration has taken
with our foreign policy.
RR
"All I can see is what other nations the world over, see:
collapse of the American will and the retreat of American
power. There is little doubt in my mind that the Soviet
Union will not stop taking advantage of detente until it sees
that the American people have elected a new President. What
do I offer the American people in place of the delusion
of detente? I offer them what I believe the truth, that all
our concessions have not brought genuine peace any closer; that
this nation must trust less in the preemptive concessions
we're granting the Soviet Union, and more in the reestablishment
of American military superiority.'
ANNOUNCER: On Tuesday, vote for the strong new leadership America needs.
Vote Reagan.
PRECEEDING ANNOUNCEMENT HAS BEEN PAID FOR BY WISCONSIN CITIZENS
FOR REAGAN, DON M. TAYLOR WAUKESHAU TREASURER.
FORD & LIBRARY GERALD
: 60 RADIO (REAGAN)
ANNOUNCER: Ronald Reagan is the candidate that has spoken out on the
issues that affect your wallet, your family's safety and
your children's right to a decent education.
RR:
"All of us grew up in an America that has some characteristics
that seem to have been lost down through the years. Such
things as the work ethic, the belief in reward for excellence
and the idea that there was no ceiling on what a person in
this country could achieve if he is willing to go after it.
But more and more there seems to be those that have decided we
can't control our own destiny and that we must have an elite in
the nation's Capitol make all the decisions for us. I believe
this can be turned around."
ANNOUNCER: You have a decision to make on April 6th. Next Tuesday vote
as if your future and that of your family's depended on that
vote. Elect your President this time around. This Tuesday vote
Reagan.
THE PRECEEDING ANNOUNCEMENT HAS BEEN PAID FOR BY WISCONSIN
CITIZENS FOR REAGAN, DON M. TAYLOR WAUKESHAU TREASURER.
FORD & LIBRAR CERALD
: 60 RADIO (REAGAN)
ANNOUNCER:
Ronald Reagan is not a Washington career politician. Throughout
his campaign Ronald Reagan has wisely and decisively stood up
for the rights of the private citizen and local government.
RR:
"We can no longer afford politics as usual; a time has come
for those we send to Washington to stop thinking about the
next election and start thinking about the next generation. "
ANNOUNCER:
Ronald Reagan believes that the American voters should have
more control over the future of his country.
RR:
"Few, quarrel with government aims when it sets out to help
improve our lives. But the target usually remains untouched
inspite of the fact that they are using our money for ammunition.
Surely a government would turn to the private sector for help
I think they could find more imaginative solutions to this
problem."
ANNOUNCER:
Republicans, Democrats and Independents on Tuesday, vote for
the strong new leadership America needs. Vote Reagan.
THE PRECEEDING ANNOUNCEMENT HAS BEEN PAID FOR BY THE WISCONSIN
CITIZENS FOR REAGAN. DON L. TAYLOR WAUKESHAU TREASURER.
GERALD FORD LIBRARY
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 2, 1976
MEMORANDUM TO: BRUCE WAGNER
FROM:
DAWN SIBLEY
SUBJECT:
REAGAN 1/2 HOUR
This is to confirm that we have ordered Radio TV Reports to
pull a Kine of the Reagan 1/2 hour this weekend in Wisconsin.
The cost will be $140.00 plus shipping.
CC: Clayt Wilhite
George Karalekas
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Callet Jenese 4/6
5:10
Dailas
called 4/6
KTVT- - Rr aprils requested
4/8 - No order
called 4/6
KXAS- M-F 4/19-4/30 7-9A $70.00 2/wk 30's
M-F 4/19-4/30
9-12N $ 50 stark 30'-
M-F 4/19-4/30 10:30-m $350 /wk 30'
M-F 4/19-1/30 +/19-4/30 4-5P $70 /wk 30's
M-F
6:30-7P $525 3/unk 30's
FRI +/19-4/30
7-10P $800 1/wk 30's
M,TU,TH 4/19-4/30 8.10P 8800 1/20/2020 30's
4/8 no new order
KXTX -
called 4/C - Nothing Ordered
FORD & LIBRARY GERALD
open
WFAA- Withing Orhered
Creled 4/6, 4/8 no order
KDFW-
all 30's
called 4/6 M-F w/o 4/19+4/26 PA 3:30-5P 3/wk
$120 ea
M-F w/o 4/974/26 12:30-3:30P 2/wk
$153 In
Wed 4/21 8-10P $940
THUR 4/29 7-8P $1,620
Called 4/8 Xa order
FORD & LIBRARY 934870
Criic I eause 7/6
5.10
Houston
WDOG - arms not requested
int 4/8 Xr order
KTRK
Called 4/6 +/17-4/30 M-SUN 5:30-6:36P 2/wk & 450 30's
4/19- 4/22 M-TH 10:30-11:35P 2/Lok $250 30's
4/19- 4/23 M-F.RI 3:30-5:30P s/w/ $200 30's
4/17- 4/23 m-SUN 10-10:30P 2/wk 7775 30's
celled 4/8 Norder
KHOC
Caller 4/6 mon 1/19 7-9p 1X $1,000 30"
WED 4/21 8-10P ix $750 30"
WED 4/28 8-10P /X $750 30"
THUR 4/29 10:30 P Break IX $ 300 30" :
FRI 4/30 8-10P ix $750 30"
FORD GERALD LIBRARY GERALD
one
KPRC
Called 4/L 2 Prime
6 Frenge
called 4/8 3 day
KHIV
called 4/6 - Nothing Ordered
4/8 - No order
GERALD R. . FORD LIBRART
San antonio
called 4/6
KSAT 4/17-4/2 Sat 8-10P 30 2x 335 in
4/18 Sun 8-10 P 30 /X 500
4/22-4/29 THUR 8-10P 30 2x 500
4/23
FRI 8-10P 30 1x 500
SUN 8-10:30P 30 1x 500
Wes 7-10P 30 IX 500
3,670
called 4/8 - Harder
KENS - called 4/6 -arrils requested no order
Called 4/8 THUR 8 8-9.30P 4/202 $340 30"
mon 10P 4/26 $315 30'
KWEX - called 4/6 - na acherd
FORD & LIBRARY OFRALD
open
Kmon - called 4/8
4/19-4/30 alwh 6-7P $150 ea
4/19 -14/30 2/wk 10:30-12/M 80es
4/18 & 4/25 2/wk 10-10130P 200 ea
4/18-4/25 1/wk 5:30-6P 100 ea
FORD & LIBRARY GERALD
RADIO TV REPORTS, INC.
41 EAST 42ND STREET, NEW YORK, N.Y. 10017, 697-5100
FOR
SFM MEDIA, INC.
PROGRAM THE TODAY SHOW
STATION WNBC-TV AND THE NBC
TELEVISION NETWORK
DATE
APRIL 7, 1976
8:40AM
CITY
NEW YORK
BROADCAST EXCERPT
JIM HARTZ: Senate hearings open tomorrow on the government
of the Colorado ski resort owned by Howard "Bo" Calloway, who
quit recently as President Ford's campaign manager. The national
controversy has left its mark on the small ski town of Crested
View, Colorado, and here with a report on Crested View is NBC
News Correspondent Jim Polk:
JIM POLK: This is a sign of spring in Crested View,
Colorado, digging out an automobile left buried beneath the
winter snows. But this mountain town is still being buffetted
by the political storm over the government go-ahead for the
expansion of a nearby ski resort owned by President Ford's former
campaign manager, Howard "Bo" Calloway. Senate hearings open
this week in an investigation of whether Calloway acted improperly
in seeking approval of the expansion on federal land.
The ski resort may be all that keeps the old mining town
of Crested View on the map and the people are worried that the
Washington investigation could imperil their future. The thirty
year old Mayor, Tommy Glass, who took his concern over the expansion
to Washington and triggered the Calloway investigation has felt
the criticism.
TOMMY GLASS: So far it has divided the community quite
a bit; many of the people who grew up here and have lived here
all their lives remember the days when the mines closed and
they wouldn't like to see this place turn into a ghost town
GERMLO FORD LIBRARY
again. These are legitimate concerns and fears.
POLK: Weekly newspaper editor Miles Arbor, has been
an outspoken critic of Calloway's ski resort. Arbor took credit
for helping bring on the Senate hearing.
MILES ARBOR: We've lost something over half of our advertising,
over two dozen people have pulled out of the paper and when
we asked them why they allude somewhat to the fact that they've
OFFICES IN: NEW YORK
DETROIT
LOS ANGELES
WASHINGTON, D.C.
CHICAGO
AND OTHER PRINCIPAL CITIES
"Material supplied by Radio TV Reports, Inc. may be used for file and reference purposes only. It may not be reproduced, sold or publicly demonstrated or exhibited."
[2]
been put under great pressure from the people organizing the
boycott.
POLK: Richard Rossman, born in Crested View, is a rancher
who remembers the hard times. Rossman said he did ask some
of the newspapers advertisers to pull out.
RICHARD ROSSMAN: I told the gentleman at the newspaper,
call him gentleman for what it's worth, I just told him, I said
that when I see in my eyes and the way I see it, somebody trying
to destroy us economically up here, that the only recourse I
have is to do the same to him.
POLK: Even before this dispute, older settlers were
wary of the different way of life of many newcomers to Crested
View. Rossman calls them 'eastern exiles' living on food stamps
to ski. Settlers do not think the mountains should be a private
preserve for drop outs resisting growth, the settlers prefer
a vacation trade that leaves only one thing behind in Crested
View, money.
Calloway's company operates the Crested View Ski Resort
on federal land belonging to the U.S. Forest Service. The company
has been asking to expand to its second mountain nearby, also
on government land. At first a preliminary report said there
was no need for a bigger ski area. Late last year the Forest
Service reversed itself and recommended the expansion. At issue
in the Senate hearings is what happened last summer in the Pentagon
in Calloway's office on his last day as Secretary of the Army.
Calloway has acknowledged he met with two top officials from
the Department of Agriculture which oversees the Forest Service;
J. Bill Campbell, then Under-Secretary of Agriculture said Calloway
gave his reasons for expansion:
J. BILL CAMPBELL: I asked the Forest Service to take
a good look at the situation again in view of what Mr. Calloway
said.
POLK: Colorado Senator Floyd Haskel is Chairman of the
Washington investigation:
SENATOR HASKEL: In this particular case, Mr. Calloway
who was Secretary of the Army and then the campaign manager
for Mr. Ford, did he attempt to use the weight, the prestige,
the connections of his office in advancing a private end, a
corporation that he had a very substantial financial interest
in? Did he try and do it? And did he do it? If he did, even
if he tried whether he was successful or not, it would show
a necessity for an orderly procedure to insulate the people
who give these permits from that type of pressure.
FORD & LIBRARY GERALD
[3]
POLK: If ski trails are built on nearby Snodgrass Mountain,
that would make private development of resort lodging more attractive
on land owned by Calloway's company at the base of the second
mountain. Calloway's company reported a large loss last year;
a handwritten memo in the Forest Service files in Washington
says, Blew two million on present base area. Want cash
flow from real estate," meaning the land near the second mountain.
But the ski resort manager, Gus Larkin, said Crested View needs
to expand because its present mountain is becoming crowded with
skiers.
GUS LARKIN: The increase in demand for skiing is going
to almost double by the year 1980, but you can only put so many
people on so many acres of snow and still have something left
to ski on.
POLK: In Crested View this last weekend, townspeople
held their annual celebration for 'floushing,' the mock word
that marks the time the tourists go home, when winter is over.
But with Senate hearings starting tomorrow on the Calloway question
springtime in Crested View has meant a lingering uncertainty.
What began as a minor squabble over skiing in a small mountain
town has now become part of the crossfire of national politics
in a Presidential election year, and that has left resentment
and confusion in a place where the closest thing to a campaign
button is for the end of the winter party.
James Polk, NBC News, Crested View, Colorado.
GERALD FORD LIBRARY
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 13, 1976
MEMORANDUM TO: CLAYT WILHITE
FROM:
CAROL KARASICK CK
SFM has informed us that last Saturday, April 10, Ronald
Reagan was interviewed by John McCory on the Dialogue
Program of station KDFW in Dallas from 7:30 to 8 PM.
We have requested that they send us a tape of the program.
They have also informed us that President Ford will be
interviewed on the same program this coming Saturday,
April 17.
CC: Bruce Wagner
Peggy Pilas
Dawn Sibley
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 13, 1976
MEMORANDUM FOR:
CLAYTON WILHITE
FROM:
BRUCE WAGNER Rx
SUBJECT:
REAGAN IN TEXAS
We'll need a fast and complete monitoring of Reagan
copy in Texas when he starts his paid media.
Let's monitor Dallas or Houston or get the copy
some other way so we can bring White House and PFC
up to date quickly next week.
C.C. Peter Dailey
Peggy Pilas
Dawn Sibley
FORD is LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 15, 1976
MEMORANDUM FOR:
BRUCE WAGNER
FROM:
DAWN SIBLEY
SUBJECT:
REAGAN CHURCH MEDIA BUY
Ronald Reagan has bought time from CBS on Wednesday, April
28, for a 5" spot to be aired from 10:55pm - 11:00pm.
Senator Frank Church has bought time from CBS on Monday, April
19 for a 5" spot to be aired from 10:55pm - 11:00pm.
C.C. Peter Dailey
Ed DeBolt
Roy Hughes
Peter Kaye
Dick Mastrangelo
Rogers Morton
Peggy Pilas
Fred Slight
Stu Spencer
Clayton Wilhite
Net SI 12,500
gross + 15,000 Editing change for shatening
program
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Wisconsin
American Consevation Umon
7000 Very you
45
yea
Sta 6 Spots think per day
1/whr
6MTU
30,000 R
Cetzens for Rajon
Inclusia
Texas - Spansh
=
30 1
60
FORD i LIBRARY GERALD
-
1
30
Indiana
RR Compebitive
Estimated Expenditure
2½ weeks of activity
TV - 350 30" GRP's /wk
$65,000
Radio - 36 60's /sta /wk
68,000
$133,000
above is based An maximum
weight that could realistically be purchaser
in Intranapolis
Ft. Wayne
South Benk
Evensville
Tene Haute
Laf ayette
Radio also includes Gary /Hammond
Additionally 1/2 he has
been purchased on WSBT S.Bend. $ 450
on May 3 7-7,30 PM
Nothing has been pickedup to date
an Chicago TV
Agency: Carbon 26
fa Citizens Forheadon
koen
chole
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 19, 1976
MEMORANDUM TO: PETER KAYE
FROM:
DAWN SIBLEY
DS
SUBJECT:
REAGAN COMPETITIVE ACTIVITY
Attached is the information you requested for Wisconsin and
Indiana.
To date we have not isolated activity placed by the American
Conservative Union in either Indiana or Texas. However,
since the ACU activity was placed in Wisconsin at the last
minute to run during the last week of the campaign, an ACU
effort may still turn up. We are watching for this daily.
Please note that Reagan is beginning to purchase 1/2 hours
in Georgia. We believe he will follow a lighter media plan
in this state, unlike the heavy Texas and Indiana media
"blitz", however, it is too soon to draw real conclusions.
For your information we are having Radio TV Reports monitor the
Reagan 1/2 hour scheduled in Houston, Texas tonight as well
as the national 5 minutes purchased to run on CBS on Wednesday,
April 28. Videotape cassettes of these announcements will
be available for viewing 2-3 days after air date.
CC: Bruce Wagner
Clayton Wilhite
Carol Karasick
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
INDIANA
RONALD REAGAN COMPETITIVE ESTIMATED EXPENDITURE
I. CITIZENS FOR REAGAN
TOTAL EXPENDITURES
2 1/2 WEEKS OF ACTIVITY - 3/15 START
TV - 350 : 30 GRP'S/WK
$65,000
RADIO - - 36 : 60/STA./WK
68,000
ESTIMATED 1/2 HOUR THROUGHOUT STATE:
Total $133,000
ROUGH CUT:
8,000
GRAND TOTAL:
$141,000
DETAIL: ABOVE IS BASED ON MAXIMUM WEIGHT THAT COULD REALISTICALLY
BE PURCHASED IN: INDIANAPOLIS
FT. WAYNE
SOUTH BEND
EVANSVILLE
TERRE HAUTE
LAFAYETTE
RADIO ALSO INCLUDES GARY/HAMMOND
so FAR 1/2 HOUR HAS BEEN PURCHASED ON WSBT SOUTH BEND - $450
ON MAY 3 7-7:30 PM
WIIL - - TERRE HAUTE - MON. 5/3 7-7:30
260
WTWO - TERRE HAUTE - SUN. 5/2 10:30-11
335
$1,045
NOTHING HAS BEEN PICKED UP TO DATE ON CHICAGO TV
AGENCY CARLSON & CO.
FOR CITIZENS FOR REAGAN
II. AMERICAN CONSERVATIVE UNION
SO FAR NOTHING HAS BEEN PLACED
FORD & LIBRARY GERALD
WISCONSIN
ESTIMATED REAGAN EXPENDITURES
I. CITIZENS FOR REAGAN
TV: 1/2 HOURS ONLY - -
WEEKEND PRIOR TO PRIMARY
EST. EXPENDITURES:
$6,000
5 MARKETS: MILWAUKEE
GREEN BAY
MADISON
WAUSAU
LA CROSSE/EAU CLAIRE
RADIO: :60 ANNC.
EST. EXPENDITURES: $11,000
TOTAL EXPENDITURES: $17,000
II. AMERICAN CONSERVATIVE UNION
RADIO: : 60 ANNC.
EST. EXPENDITURES: $ 5,500
FORD & LIBRARY GERALD
GEORGIA
RONALD REAGAN COMPETITIVE
1/2 HOURS PLACED IN:
ALBANY - WALB 4/19 7:30 - 8
$400
ATLANTA - WAGA 4/27 8 - 8:30
$2,400
FORD & LIBRARY GERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 21, 1976
DAWN Are we
MEMORANDUM TO: BRUCE WAGNER
FROM:
DAWN SIBLEY
SUBJECT:
UDALL
Udall has purchased a 5 minute time slot to run on CBS at
10:55 - 11:00PM, April 29th.
As a reminder - Reagan is scheduled by the same network for
the same time period on the 28th.
CC: Stu Spencer
Roy Hughes
Peter Kaye
Peter Dailey
Clayt Wilhite
Peggy Pilas
Carol Karasick
no
Down
the democrats, D.
Bother
FORD & LIBRARY GERALD
Doymuat?
&
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 21, 1976
MEMORANDUM TO: BRUCE WAGNER
FROM:
DAWN SIBLEY D.S.
SUBJECT:
UDALL
Udall has purchased a 5 minute time slot to run on CBS at
10:55 - 11:00PM, April 29th.
As a reminder - Reagan is scheduled by the same network for
the same time period on the 28th.
CC: Stu Spencer
Roy Hughes
Peter Kaye
Peter Dailey
Clayt Wilhite
Peggy Pilas
Carol Karasick
FORD i LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
wisconson
re
Reagon 1/2hours
ESTATY
Meen Bay
CBS
Sat 830-900
30
(both)
NBC
Sat 6:30-700
Wharhee 10
We
wiTi
Fri 10:05-11:35
WTMJ
WVTV
not advered yet possible
Madison
WISC
No order
WKOW No order
18 WMTV Fii 8:30-900
WAUSON
wpow Noorder
27 WSAU Sat 8-8:30
Lahosse EauClane WeAV F 6:30 - 7:00
37 WKBT Sat 7:30 8:00
STREET & 4080 188818
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 26, 1976
MEMO TO: STU SPENCER
FROM:
CLAYT WILHITE
SUBJECT: GEORGIA AND ALABAMA REAGAN ADVERTISING
As of today, it appears that Reagan is only using
half-hour television programing in both Georgia and
Alabama.
The schedule purchased to date in each state follows:
MARKET
STATION
DATE TIME
Georgia
Albany
WALB
Mon 4/19 - 7:30 pm
Columbus
WRBL
Tues4/20 - 8:30 pm
Atlanta
WXIA
Mon 4/26 - 8:00 pm
WAGA
Tues4/27 - 8:00 pm
Alabama
Birmingham WAPI
Tues4/20 - 7:30 pm
(included five 10"
ID's to promote
program.)
Since Reagan tends to purchase these programs just prior
to air dates, it is expected that additional half-hour
spots will air the end of this week.
As mentioned in previous memos, Reagan has requested
available times for : 30 and :60 commercials in Georgia
but has not purchased any time to date.
CC: Rogers Morton
Roy Hughes
Peter Dailey
Bruce Wagner
Ed Terrill
Peter Kaye
bee Pilas
FORD & LIBRARY GERALD
Karakelas
Sibley
Karasick
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 26, 1976
MEMO TO: STU SPENCER
FROM:
CLAYT WILHITE
SUBJECT: GEORGIA AND ALABAMA REAGAN ADVERTISING
As of today, it appears that Reagan is only using
half-hour television programing in both Georgia and
Alabama.
The schedule purchased to date in each state follows:
MARKET
STATION
DATE - TIME
Georgia
Albany
WALB
Mon 4/19 - 7:30 pm
Columbus
WRBL
Tues4/20 - 8:30 pm
Atlanta
WXIA
Mon 4/26 - 8:00 pm
WAGA
Tues4/27 - 8:00 pm
Alabama
Birmingham WAPI
Tues4/20 - 7:30 pm
(included five 10"
ID's to promote
program.)
Since Reagan tends to purchase these programs just prior
to air dates, it is expected that additional half-hour
spots will air the end of this week.
As mentioned in previous memos, Reagan has requested
available times for : 30 and :60 commercials in Georgia
but has not purchased any time to date.
CC:
Rogers Morton
Roy Hughes
Peter Dailey
Bruce Wagner
Ed Terrill
Peter Kaye
bcc Pilas
Karakelas
FORD & LIBRARY GERALD
sibley
Karasik
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 27, 1976
MEMO TO: DAWN SIBLEY
FROM:
CLAYT WILHITE
SUBJECT: REAGAN COMPETITIVE ADVERTISING COPY
Skip Watts reports that Reagan is running particularly
strident advertising in certain Texas markets. He
specifically mentioned Texarkana although I have not
yet confirmed that as one location.
When I pass the specific information on to you please
try to obtain transcripts, kinoscopes, etc. of the
material, as Skip wants to make it available to other
PFC offices.
P.S. Roger Wallace just called with the following
information: the radio advertising is running
across the State and the television advertising
is airing in Austin and Texarkana.
CC: Carol Karasick
C.
Denise Considine
Bruce Wagner
Peggy Pilas
FORD i GERALD LIBRART
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 28, 1976
MEMORANDUM TO: STU SPENCER
FROM:
DAWN SIBLEY DS.
SUBJECT:
REAGAN COMPETITIVE ACTIVITY
Attached is an updated report of Reagan's media activity in
the upcoming primary states.
We will be forwarding this report to you on a regular basis,
or whenever new information is available.
If you have any questions, please contact me.
CC: Mr. Morton
Mr. Hughes
Mr. Kaye
Mr. Slight
Mr. DeBolt
Mr. Visser
Mr. Ryan
LIQUARY GERALD R.
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 27, 1976
MEMORANDUM TO: BRUCE WAGNER
FROM:
DAWN SIBLEY
85
SUBJECT:
COMPETITIVE REPORTS - REAGAN
Attached please find competitive reports updated for Reagan.
Does this format fulfill your requirements?
We will update this constantly and circulate. Please advise to
whom we should be sending this to at the PFC.
CC: Clayt Wilhite
Peggy Pilas
Carol Karasick
Denise Considine
GERALD LIBRARY R. FORD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
4/27/76
COMPETITIVE REPORT
STATE: ALABAMA
CANDIDATE: REAGAN
CITIZENS FOR REAGAN
ESTIMATED TOTALS
COMMERCIAL
START
MEDIUM
LENGTH
DATE
#WEEKS
#MARKETS
PRESSURE
EXPEDITURE
TELEVISION
1/2 HOUR
4/20
1
BIRMINGHAM
1 TIME +
-
5 : 10 ID'S
TO PROMOTE
PROGRAM
UPDATE:
If Reagan adheres to his pattern of placing last minute activity
just prior to primary date, an additional burst of half hour
shows can be anticipated for the weekend of May 1st.
FORD is LIBRARY GERALD
4/27/76
COMPETITIVE REPORT
STATE: TEXAS
CANDIDATE: REAGAN
I.
CITIZENS FOR REAGAN
ESTIMATED TOTALS
COMMERCIAL
START
MEDIUM
LENGTH
DATE
#WEEK
#MARKETS
PRESSURE
EXPENDITURE
TELEVISION
:30
4/17
2
18
350-400 GRP'S
80,000
1/2 HOUR
4/20
2
18
-
EST. 20,000
RADIO
:60
4/17
2
STATEWIDE
36/STA/WK
85,000
TOTAL EST:
$185,000
UPDATE:
1) Reagan is trying to increase pressure as much as possible for
the last week of the campaign, however, station's political
limitation of availabilities are making it tough for him to
get more time.
2)
Other groups for Reagan such as the American Conservative Union
and Delegates for Reagan have been turned down when they have
requested time because Citizens for Reagan has already bought
up the maximum time available.
3) Reagan has asked for availabilities on Spanish radio stations
in Texas.
LATEST
Reagan cancelled radio activity on radio station in Ft. Worth -
reason: not enough money. Tracking this right now
Station & Amount
Son Antonion 1/2 hour- whopaid!
&KJIM
FORD & LIBRARY GERALD
4/27/76
COMPETITIVE REPORT
STATE: INDIANA
CANDIDATE: REAGAN
I. CITIZENS FOR REAGAN - AGENCY: CARLSON & CO.
ESTIMATED TOTALS
COMMERCIAL
START
MEDIUM
LENGTH
DATE
#WEEKS
#MARKETS
PRESSURE
EXPENDITURE
TELEVISION : 30 Ex :60
4/16
2 1/2
6
350 GRP's
65,000
(TOTAL STATE)
1/2 HOUR
5/3
1
2
LIGHT SO FAR
-
RADIO
: 60
4/16
2 1/2
STATEWIDE
36/STA/WK
68,000
133,000
UPDATE:
Reagan bought this market early; there have been no recent changes.
Like Ford, he is not utilizing the Chicago ADI TV stations to cover
the state of Indiana.
FORD & GERALD LIBRARY
COMPETITIVE REPORT
4/27/76
STATE: GEORGIA
CANDIDATE: REAGAN
I. CITIZENS FOR REAGAN
ESTIMATED TOTALS
COMMERCIAL
START
MEDIUM
LENGTH
DATE
#WEEKS
#MARKETS
PRESSURE
EXPENDITURE
TELEVISION 1/2 HOUR
4/19
2
3
1-2 PER MKT.
-
(ALBANY)
(COLUMBUS)
(ATLANTA)
UPDATE:
If Reagan adheres to his pattern of placing last minute activity just
prior to primary date, an additional burst of half hour shows can be
anticipated for the weekend of May 1st.
Avails were requested by Christiansfor Reagan in Atlanta, however,
nothing was purchased.
FORD is LIBRARY GERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 30, 1976
MEMORANDUM TO: CLAYT WILHITE
FROM:
DENISE CONSIDINE
SUBJECT:
COMPETITIVE REPORT-NEWSPAPERS
CANDIDATE: REAGAN
STATE:
TEXAS
The following report shows Reagan newspaper activity in
15 of 18 ADI's. The insertion sizes vary from 4" to full
pages with most of them scheduled from 4/27 to 4/30. The
units were placed by several different groups including
Citizens for Reagan, Delegates for Reagan and Texas
Friends for Reagan. Other insertions were placed by local
committees for Reagan, Houston advertising agencies and
individuals.
The estimated cost for all activity reported to date is
$26,502.
Please let me know if there are any questions.
Denise
CC: Dawn Sibley
Carol Karasick
Peggy Pilas
George Karalekas
Bruce Wagner
FORD i LIBRARY
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
COMPETITIVE REPORT
TEXAS NEWSPAPERS
CANDIDATE: REAGAN
LIBRARY GERALD A. FORD
ADI/PUBLICATION
INSERTION
INSERTION
DALLAS/FT. WORTH
SIZE
DATE
PLACED BY:
DALLAS TIMES-HERALD
1 PAGE
4/30
TEXAS FRIENDS FOR REAGAN
6 COL. X 12"
4/29
DELEGATES FOR REAGAN
1 COL. X 20"
4/30
1 COL. X 18"
4/30
"
SHERMAN DEMORCAT_
3 COL. X 18"
4/25
DR. HARRY SHYTLEN
2 COL. X 1½"2"
4/28
"
WEATHERFORD DEMOCRAT
1 PAGE
4/28
DRAKE AGENCY, HOUSTON
(PAID FOR BY HENRY C.
GROVER)
MINERAL WELLS INDEX
1 PAGE
4/28
HENRY C. GROVER
PARIS NEWS
1 PAGE
4/27
DRAKE AGENCY, HOUSTON
HOUSTON
GALVESTON NEWS
1 PAGE
4/30
HENRY C. GROVER
HOUSTON CHRONICLE
1 PAGE
4/30
TEXAS FRIENDS FOR REAGAN
HOUSTON POST
1 PAGE
4/29
"
SAN ANTONIO
SAN ANTONIO EXPRESS-NEWS
3 COL. X 5"
---
DELEGATES FOR REAGAN
KERRVILLE TIMES
5 COL. X 7"
4/28
5 COL. X 14"
4/30
KERRVILLE MOUNTAIN SUN
1 PAGE
4/22
KERR COUNTY COMM. FOR
REAGAN
1/2 PAGE
4/22
"
1 PAGE
4/29
"
1/2 PAGE
4/29
"
VICTORIA ADVOCATE
1 PAGE
4/28
DRAKE AGENCY, HOUSTON
1 PAGE
4/30 OR 5/1
DELEGATES FOR REAGAN
WACO/TEMPLE
TEMPLE TELEGRAM
1 PAGE
4/28
DRAKE AGENCY, HOUSTON
TEXARKANA
HENDERSON NEWS
4 COL. X 5"
4/11-29(6X) CITIZENS FOR REAGAN
TEXARKANA GAZETTE NEWS
1 PAGE
4/29
DRAKE AGENCY, HOUSTON
(2)
ADI/PUBLICATION
INSERTION
INSERTION
FORD & CERALD LIBRARY
TEXARKANA
SIZE
DATE
PLACED BY:
L
GVIEW JOURNAL NEWS
2 COL. X 2"
4/21
SONNY UTSLON
2 COL. X 2"
4/22
"
2 COL. X 2"
4/23
===
"
2 COL. X 2"
4/25
"
MARSHALL NEWS MESSENGER
1 PAGE
4/27
DRAKE AGENCY, HOUSTON
CORPUS CHRISTI
NO COMPETITIVE ACTIVITY REPORTED
BEAUMONT/PORT ARTHUR
BEAUMONT ENTERPRISE JOURNAL 1 PAGE
4/29
BEAUMONT COMM. FOR
REAGAN
LUBBOCK
LUBBOCK AVALANCHE JOURANL
20"
4/4
4"
4/19
EL PASO
EL PASO HERALD-POST, TIMES
1 PAGE
4/30
AMERICAN CONSERVATIVE
UNION
1 PAGE
5/1
AMARILLO
PAMPA NEWS
3 COL. 6"
4/29
13TH DISTRICT FOR
REAGAN
AMARILLO GLOBE-TIMES, NEWS
1 PAGE
4/29
CITIZENS FOR REAGAN
McALLEN/BROWNSVILLE
BROWNSVILLE HERALD
1 PAGE
4/28
HENRY C. GROVER
McALLEN MONITOR
1 PAGE
4/28
"
HARLINGEN VALLEY MORNING STAR 1 PAGE
4/28
"
ABILENE
BROWNWOOD BULLETIN
1 PAGE
4/28
DRAKE AGENCY, HOUSTON
5 COL. X 14"
4/30
"
ODESSA/MIDLAND
MIDLAND REPORTER TELEGRAM
5 COL. 8"
4/27
19TH CONGRESSIONAL
DISTRICT FOR REAGAN
ODESSA AMERICAN
1/4 PAGE
4/27
DELEGATES FOR REAGAN
(3)
ODESSA/MIDLAND
BIG SPRING HERALD
1 PAGE
4/27
DRAKE AGENCY, HOUSTON
TYLER
TYLER COURIER TIMES
4 COL. X 15"
---
DELEGATES FOR REAGAN
1 PAGE
4/28
"
1 PAGE
4/29 OR 4/30
"
NACOGDOCHES SENTINEL
4 COL. X 101/2" 4/28
4 COL. X 10½¹/2" 4/29
4 COL. X 10½¹₂" 4/30
WICHITA FALLS
NO COMPETITIVE ACTIVITY REPORTED
SAN ANGELO
NO COMPETITIVE ACTIVITY REPORTED
LAREDO
L' EDO TIMES
5 COL. X 14"
4/30
GOODWIN & DAWINSON
AGENCY, HOUSTON
FORD & LIBRARY GERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
May 3, 1976
MEMORANDUM FOR: CLAYTON WILHITE
FROM:
BRUCE WAGNER Rt
SUBJECT:
REAGAN IN TEXAS
We ve got to try and get as much of the Reagan advertising
copy from Texas as possible.
No doubt, it will give us some clues and perspective for
California.
Let's work quickly with Roger Wallace to get the Coors
ad, et al.
C.C. Peter Dailey
Roy Hughes
Peter Kaye
Dawn Sibley
Stu Spencer
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
Daun
1976 Let's get be the opot from
May 3,
from
MEMORANDUM FOR: CLAYTON WILHITE
FROM:
BRUCE WAGNER Rt
SUBJECT:
REAGAN IN TEXAS
We've got to try and get as much of the Reagan advertising
copy from Texas as possible.
No doubt, it will give us some clues and perspective for
California.
Let's work quickly with Roger Wallace to get the Coors
ad, et al.
C.C. Peter Dailey
Roy Hughes
Peter Kaye
Called B. tronk 3/3 2:30
Dawn Sibley
Stu Spencer
FORD & LIBRARY SERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
28
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
May 6, 1976
MEMORANDUM TO: BRUCE WAGNER
FROM:
CAROL KARASICK
a
SUBJECT:
REAGAN COMPETITIVE
Attached please find competitive report for Reagan in
Nebraska. An update including newspapers will be issued
tomorrow.
CC: Clayt Wilhite
Peggy Pilas
Dawn Sibley
Denise Considine
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
COMPETITIVE REPORT
STATE: NEBRASKA
CANDIDATE: REAGAN
CITIZENS FOR REAGAN
START DATE
#WKS
#MARKETS
PRESSURE
EXPENDITURE
TELEVISION:
1/2 HOUR
LINCOLN
1X
)
OMAHA
2X
)
: 10 ID'S
4/26-28
OMAHA
5 SPOTS ) $7,000
: 30 ANNCT.
5/5-10
1 WK
LINCOLN
250 GRP'S)
OMAHA
250 GRP'S)
NOTE: :10 ID'S WERE PROMOS FOR 1/2 HOUR IN OMAHA
RADIO:
RADIO IS BEING PURCHASED BY CITIZENS FOR REAGAN TO START 5/6 & 5/7.
DETAILS WILL BE PROVIDED ON 5/7.
FORD & LIBRARY GERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
May 7, 1976
MEMORANDUM TO: BRUCE WAGNER
FROM:
DENISE CONSIDINE
SUBJECT:
COMPETITIVE REPORTS
CANDIDATE: REAGAN
STATE:
NEBRASKA
The following report shows Reagan newspaper activity in
7 of 8 ADI's. Unit sizes vary from 1 col. X 3" to
full pages, with most of them scheduled to run from
5/3 to 5/10. The majority of insertions were placed
by Citizens for Reagan and local committes for Reagan.
The estimated cost for all newspaper activity is $7,206.
This total should be fairly close to actual since all
daily newspapers in the state were contacted.
Also attached is the updated competitive radio report
for Nebraska.
Please let me know if there are any questions.
Denise
CC: Clayt Wilhite
Peggy Pilas
Dawn Sibley
Carol Karasick
FORD & GERALD LIBRARY
of
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
COMPETITIVE REPORT
NEBRASKA NEWSPAPERS
CANDIDATE: REAGAN
ADI/PUBLICATION
INSERTION SIZE
INSERTION DATE
PLACED BY:
LINCOLN/HASTINGS/KEARNEY
BEATRICE SUN
4 X 11"
5/10
NEBRASKA CITIZENS
FOR REAGAN
COLUMBUS TELEGRAM
4 X 11"
5/10
"
HASTINGS TRIBUNE
4 X 11"
5/10
DELEGATES FOR
REAGAN
LINCOLN STAR JOURNAL
4 COL. X 4"
5/10
WINSLOW AGENCY
OMAHA
1 COL. X 3"
5/3
11
1 COL. X 3"
5/4
"
1 COL. X 3"
5/5
"
1 COL. X 3"
5/6
"
1 COL. X 3"
5/7
"
Y(
:
NEWS TIMES
4 X 11"
5/7
DELEGATES FOR
REAGAN
4 X 11"
5/8
"
OMAHA
FREEMONT TRIBUNE
40"
---
DODGE COUNTY
REPUBLICAN
COMMITTEE FOR
REAGAN
OMAHA WORLD HERALD
1 PAGE
5/7
CITIZENS FOR
REAGAN
6 X 16"
5/9
"
1 X 3"
4/29-5/8
"
(9X)
1 X 4"
4/28
"
NORTH PLATTE
NORTH PLATTE TELEGRAM
1 PAGE
5/3
NORTH PLATTE
CITIZENS FOR
REAGAN
6 X 11"
5/4
"
FORD i LIBRANY GERALD
\
(2)
ADI/PUBLICATION
INSERTION SIZE INSERTION DATE
PLACED BY:
RA D CITY
ALLIANCE TIMES HERALD
1/4 PAGE
5/10
NEBRASKA CITIZENS
FOR REAGAN
WICHITA/HUTCHINSON
McCOOK GAZETTE
4 X 11"
4/6
NEBRASKA CITIZENS
FOR REAGAN
4 X 11"
4/8
"
SIOUX CITY
NORFOLK NEWS
1/4 PAGE
5/10
NEBRASKA PRESS
AGENCY
CHEYENNE
SCOTTSBLUFF STAR HERALD
4 X 11"
5/9
CITIZENS FOR REAGAN
2 X 9 1/2"
5/5
::
2 X 13"
5/1
SIOUX FALLS/MITCHELL
NO COMPETITIVE ACTIVITY REPORTED
FORD & LIBRARY GERALD
COMPETITIVE REPORT
STATE: NEBRASKA
CANDIDATE: REAGAN
CITIZENS FOR REAGAN
START DATE
#WKS
#MARKETS
PRESSURE
EXPENDITURE
TELEVISION:
1/2 HOUR
LINCOLN
1X
)
OMAHA
2X
)
:10 ID'S
4/26-28
OMAHA
5 SPOTS ) $7,000
: 30 ANNCT.
5/5-10
1 WK
LINCOLN
250 GRP'S)
OMAHA
250 GRP'S)
NOTE: : 10 ID'S WERE PROMOS FOR 1/2 HOUR IN OMAHA
RADIO:
:60's & :30's
5/6-11
1 WK
STATEWIDE
10-40 ANN/STA $7,000
FORD & LIBRARY GERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
May 26, 1976
MEMORANDUM TO: BRUCE WAGNER
FROM:
CAROL KARASICK
SUBJECT:
OHIO - REAGAN ADVERTISING
This is to give you the current status of Reagan activity
in Ohio.
TV
Avails are being requested for spot TV :30's and :60's the
week of 6/1 by Ruth Jones and local agencies in Ohio. No
orders have been placed as of this afternoon (Wed. 5/26).
Time is also being requested for 1/2 hours in prime time on
June 5,6, & 7. Again no orders have been placed.
Radio
A check of major radio stations across the state shows no
activity nor requests. However, based on past activity we
would expect the Reagan forces to be placing last minute
weight - starting June 2 or 3.
CC: Clayt Wilhite
Dawn Sibley
Denise Considine
Peggy Pilas
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Reason Competitive Expenditures
PFC
new Hamp shue
46,456
171,662
Massachusetts 32,503
- purchased for Newthampshire
Verment
/
-
Florida
224,682
293,410
Illinois
210,800
271,342
212,
281,206
north Carolina 97,576 127,575
new york
Wisconsin 87,167 17,000
Texas Pennsylvania -
I
$273,000
185,000
211,502
Gengia Indiana $ 68,535
-
1/2hours only 2,800
142,000
Alabama WashingTon DC -
1
1/2 hours only
hulrasha $15,814
21,206
WeetVirginia 1,308 ACU only
may hond -
|
Michigon $ 60,000
est, $ 60,000 basedom prelim 1pts
FORD is LIBRARY CERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
June 2, 1976
MEMORANDUM TO:
DAWN SIBLEY
FROM:
CLAYT WILHITE
SUBJECT:
REAGAN COMPETITIVE
We received two urgent calls from Stu Spencer last night
requesting the following information on Ronald Reagan
competitive advertising:
1. California: By noon today, the California PFC
requires the following:
A. Reagan radio and television schedules by
market.
B. Reagan and Ford dollar expenditures in
Los Angeles County.
C. Total Reagan California expenditures.
D. Total American Conservative Union California
expenditures.
2. Ohio: Copy for Reagan television and radio.
advertising.
Obviously, some of this information is not available at present,
and certainly cannot be obtained by noon today; however, we should
endeavor to gather as much of the California data as possible by
that time.
3
Let's discuss.
C
CC: Bruce Wagner
Carol Karasick
Denise Considine
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
June 2, 1976
MEMORANDUM TO: CLAYT WILHITE
FROM:
CAROL KARASICK
CK
SUBJECT:
CALIFORNIA COMPETITIVE
This is to provide a competitive report on Ronald Reagan
activity in California as requested in your memo of
this morning.
Summary
Reagan is outspending President Ford by 66% statewide.
This is primarily due to two factors:
1. Reagan's use of :60 spot television
2. Reagan's beginning radio advertising 3-5
weeks before election day.
Despite Reagan's spending advantage during advertised weeks,
he is running essentially the same number of announcements
as President Ford; i.e. the Ford buy is more efficient.
A. Reagan Schedules By Market
Stations, for reasons of confidentiality, are reluctant
to release exact schedules. The available information is as
follows:
TELEVISION
Reagan began TV advertising at the same time as
Ford; May 25 for two weeks.
Schedules consist of 1/3 :60 and 2/3 : 30 announcements.
Reagan schedules are similar to Ford's in that they
are dispersed through early and late fringe and
prime time.
Reagan is in 5 common markets with President Ford:
Los Angeles, San Diego, San Francisco, Fresno, and
Sacramento. Reagan has purchased no schedule in
BERALD FORD LIBRARY
Monterey but has bought Eureka.
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
-2-
RADIO
Reagan began radio advertising on May 15 in Los
Angeles and between May 12 and May 17 in other
major markets, giving him 3-5 weeks of activity.
Reagan's schedules are similar to President Ford's
due to the limitations placed on political advertising
by most California radio stations.
About 75% of radio weight was placed by Citizens
for Reagan; the other 25% was placed by the "Young
American Campaign Committee". However, the two
groups did not place weight concurrently.
B. Reagan and Ford Dollar Expenditure in Los Angeles
TELEVISION
PRESIDENT FORD
REAGAN
Expenditure
$75,000
$105,000
Commercial Length
:30's
2/3 :30's, 1/3 :60's
Duration of Schedule
2 weeks
2 weeks
GRP'S
Wk. of 5/25-350
Wk. of 5/25-375
Wk. of 6/1-450
Wk. of 6/1-475
Comment
Reagan is spending 40% more than President Ford in Los Angeles.
This is almost exclusively due to the use of :60's in the
commercial mix. Reagan has purchased more weight than Ford
on KHJ, an independent station with no limit on political
advertising.
RADIO
PRESIDENT FORD
REAGAN
Expenditure
$9,500
$43,000
Commercial Length
:60's
mostly :60's some :30's
Duration of Schedule
1 Week start 6/1
4-5 weeks; start date
varies between 5/5
and 5/12
Schedule:
12-36 ANN/STA/WK
12-36 ANN/STA/WK
Comment
Most major stations in L.A. have set a limit on political
announcements. Both Reagan and President Ford have bought
FORD & LIBRARY GERALD
maximum available.
-3-
Spending Summary
Ford
Reagan
$84,500
$148,000
+75%
C. Total Reagan California Expenditure
President Ford
Reagan
Television:
$158,600
$198,500 +25%
Radio:
34,400
122,000 +225%
Total Broadcast:
$193,000
$320,500 +66%
Comments
Overall Reagan is at equal weight levels to President Ford
in television with the use of :60 announcements being
accountable for the 25% additional expenditure. Start dates
in all markets were May 25.
Reagan has outspent President Ford by 2½: 1 in radio by
starting schedules 3-5 weeks before election day. However,
during the week of June 1, both are running similar schedules.
CC: Bruce Wagner
Peggy Pilas
Dawn Sibley
Denise Considine
FORD & LIBRARY GERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
June 3, 1976
MEMORANDUM TO:
STU SPENCER
FROM:
CLAYT WILHITE
SUBJECT:
FORD AND REAGAN CALIFORNIA
EXPENDITURES
The attached memo prepared by our media department details
available competitive information on Ronald Reagan expenditures
in California. Figures include independent expenditures for
Reagan (estimated to be $30,000), but not for Ford.
Highlights of that memo are as follows:
1. Reagan is estimated to be outspending the
President by 66% in California. due to his
use of :60 television commercials and 3-5 times
more radio advertising.
2. Television for both candidates commenced on
May 25.
3. To date, the American Conservative Union has
not purchased advertising on Reagan's behalf.
Independent expenditures have emanated from
the Young American Campaign Committee which
has financed about one-quarter of Reagan's
$120,000 radio campaign.
We have also attached the updated and final PFC California
media plan budgeted at $200,000.
If you have any questions, please let me know.
CC: Rogers Morton
Roy Hughes
Skip Watts
(
Bruce Wagner
bcc: Dawn Sibley
\
FORD i LIBRARY GERALD
of
Carol Karasick
Denise Considine
Peggy Pilas
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary