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Advertising Federation of America, Advertising Association of the West, 8th Annual Conference, Shoreham Hotel, February 8, 1966
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Advertising Federation of America, Advertising Association of the West, 8th Annual Conference, Shoreham Hotel, February 8, 1966
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Gerald R. Ford Congressional Papers
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The original documents are located in Box D19, folder "Advertising Federation of America,
Advertising Association of the West, 8th Annual Conference, Shoreham Hotel, February 8,
1966" of the Ford Congressional Papers: Press Secretary and Speech File at the Gerald R.
Ford Presidential Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. The Council donated to the United
States of America his copyrights in all of his unpublished writings in National Archives collections.
Works prepared by U.S. Government employees as part of their official duties are in the public
domain. The copyrights to materials written by other individuals or organizations are presumed to
remain with them. If you think any of the information displayed in the PDF is subject to a valid
copyright claim, please contact the Gerald R. Ford Presidential Library.
Dianscript
[Suspnese]
file
"Ford appearances,
(WILKINS, Donald J.)
did-we Ruth, engeb got expres)
re: AFA-AAW conf. on
Adv
Rulk,
blue
March 1, 1966
Mr. Donald J. Wilkins
Vice President, Washington Bureau
Advertising Federation of America--
Advertising Association of the West
417 Associations Building
1145 19th Street N.W.
Washington, D.C. 20006
Dear Mr. Wilkins:
Thank you for giving me the opportunity to smooth out the remarks I
made extemporaneously at the AFA-AAW Eighth Annual Conference on Advertising-
Government Relations. I an enclosing the transcript.
When you print the Conference proceedings, I'd appreciate having anfew
copies for my files.
Thank you, also, for the photograph you sent me, and especially for
inviting me to participate in your Conference.
Warmest personal regards.
Sincerely,
Gerald R. Ford, M.C.
GRF:cc
FORD & LIBRARY 976839
Digitized from Box D19 of the Ford Congressional Papers: Press Secretary and Speech File at the Gerald R. Ford Presidential Library
ADVERTISING FEDERATION OF AMERICA
ADVERTISING ASSOCIATION OF THE WEST
WASHINGTON BUREAU
AFA
AA
417 Associations Building, 1145 19th Street, N.W.
Washington, D.C. 20006
(202) 338-8404
OFFICE OF THE VICE PRESIDENT
February 27, 1966
The Honorable Gerald R. Ford
U. S. House of Representatives
Washington, D. C.
Dear Mr. Ford,
Enclosed find a stenographic transcript of your remarks during the
Tuesday morning Orientation Session at the recent AFA-AAW Eighth
Annual Conference on Advertising-Government Relations.
We would greatly appreciate it if you would edit the enclosed pages
for accuracy and return them as soon as possible in order that we
may proceed with the complete transcript of the Conference proceedings.
Also enclosed is a photograph made during the course of your remarks
at the Conference. You might like to have it for your files.
May I take this opportunity to express my personal thanks for your
cooperation while the Conference was in the planning stage as well
as during the Conference itself which contributed so much to the
success of the meeting.
With best personal regards,
Sincerely,
Won Willins
Donald J. Wilkins
Vice President
Washington Bureau
Enclosures
GERALE FORD LIBRARY
1966
MARCH
CONGRESSMAN
NEWS
GERALD R. FORD
HOUSE REPUBLICAN LEADER
RELEASE
For Immediate Release
The people of this Nation are losing patience with the majority party
that is bogged down in disagreement on policy and in petty feuds among its
leading figures. The people are losing patience with an Administration
that vacillates and dodges and shifts position in an attempt to please all
the conflicting elements that make up the Democratic Party.
The public has long tolerated the divisions within the majority party
that produce conflict in matters of domestic policy--in such fields as
economic policy, civil rights, and federal-state relations. Now, however,
deep disagreement among leading Democrats on foreign policy has appeared.
It leaves the public confused, apprehensive, and angry.
Why the uncertainties and misunderstandings and fears about the war in
Vietnam? In great part they ar e the result of the inability of the party
in power to agree on whether Americans should be in Vietnam at all, what
our Nation is trying to achieve there, and whether the right means are
being used.
Can a party so badly divided, torn internally by disagreement about
the path which the Nation should follow, subject to schizophrenic impulses
as it tries to satisfy its divergent elements, provide the leadership
needed in the present crisis? Let me answer this way:
As a former football player and coach, I cannot help but relate the
Democratic division and discord over Viet Nam to a football game.
Imagine if you will the Democratic Administration squad playing a
championship game against the Big Red Team. The consequences are great
and the stakes high. The head coach, LBJ, before the kick-off is
painfully pleading for unity. In the huddle on the first play the
team's new quarterback, Hurry-up Hubert, callethe signals.
At this moment left guard Fulbright raises his head and with a
voice that clearly carries to the opposition, disputes the play called
by LBJ and HHH. When the play is run Left Guard Fulbright actually goes
off in the opposite direction.
In the second quarter left end Bobby Kennedy stalks from the
huddle and announces to all who will listen that he is going to start his
own game of touch football with his own team at the other end of the
field.
If this isn't enough trouble for LBJ and Hurry-Up Hubert on almost
every play the rollout left halfback Wayne Morse deliberately trips that
flash ball carrier, Whipping Boy Russell Long.
Whenever there is a time-out, water boy Bill Moyers dashes on the
field to save the day by sticking a wet sponge in the mouths of all he
can corral.
Just as this lack of teamwork would be disasterous in a football
game, in the serious Vietnam situation it can lead only to prolongation
of the war, undermining the morale of our fighting men, and encouragement
of the Communist aggressor.
LIBRARY
CONGRESSMAN
NEWS
GERALD R. FORD
HOUSE REPUBLICAN LEADER
RELEASE
For Immediate Release
The people of this Nation are losing patience with the majority party
that is bogged down in disagreement on policy and in petty feuds among its
leading figures. The people are losing patience with an Administration
that vacillates and dodges and shifts position in an attempt to please all
the conflicting elements that make up the Democratic Party.
The public has long tolerated the divisions within the majority party
that produce conflict in matters of domestic policy--in such fields as
economic policy, civil rights, and federal-state relations. Now, however,
deep disagreement among leading Democrats on foreign policy has appeared.
It leaves the public confused, apprehensive, and angry.
Why the uncertainties and misunderstandings and fears about the war in
Vietnam? In great part they ar e the result of the inability of the party
in power to agree on whether Americans should be in Vietnam at all, what
our Nation is trying to achieve there, and whether the right means are
being used.
Can a party so badly divided, torn internally by disagreement about
the path which the Nation should follow, subject to schizophrenic impulses
as it tries to satisfy its divergent elements, provide the leadership
needed in the present crisis? Let me answer this way:
As a former football player and coach, I cannot help but relate the
Democratic division and discord over Viet Nam to a football game.
Imagine if you will the Democratic Administration squad playing a
championship game against the Big Red Team. The consequences are great
and the stakes high. The head coach, LBJ, before the kick-off is
painfully pleading for unity. In the huddle on the first play the
team's new quarterback, Hurry-up Hubert, callsthe signals.
At this moment left guard Fulbright raises his head and with a
voice that clearly carries to the opposition, disputes the play called
by LBJ and HHH. When the play is run Left Guard Fulbright actually goes
off in the opposite direction.
In the second quarter left end Bobby Kennedy stalks from the
huddle and announces to all who will listen that he is going to start his
own game of touch football with his own team at the other end of the
field.
If this isn't enough trouble for LBJ and Hurry-Up Hubert on almost
every play the rollout left halfback Wayne Morse deliberately trips that
flash ball carrier, Whipping Boy Russell Long.
Whenever there is a time-out, water boy Bill Moyers dashes on the
field to save the day by sticking a wet sponge in the mouths of all he
can corral.
Just as this lack of teamwork would be disasterous in a football
game, in the serious Vietnam situation it can lead only to prolongation
of the war, undermining the morale of our fighting men, and encouragement
of the Communist aggressor.
GERALD, FORD LIBRARY
Two major goals must be achieved if the American Democracy is to continue to
exist and to be strengthened throughout subsequent generations.
First, we must maintain a balance in the legislative, executive, and judicial
branches of government as established by our Constitution,
The parallel task is to preserve the two-party system- the genius of our
Democracy.
Enlarging upon the first goal, that of keeping the three branches of government
in balance, I believe that if any one of them becomes too strong or too weak, the
foundations of our government will crack and our freedom will be threatened.
There are disturbing signs of slow erosion in the power of the Legislative
branch, a build-up of awesome strength in the executive arm, and a change from the
intended direction in the Federal Judiciary.
Congress, the legislative branch, has been criticized as being too slow to
react in an age of speed. Critics have described the House and Senate as being too
cumbersome and too old-fashioned.
Those critics perhaps are unaware that in Congress a system of checks and
balances is provided by the Constitution.
When speed is essential, Congress has proved many times that it can react with
dispatch to meet a crisis in war or in peacetime, in days of economic depression or
in times of glowing prosperity.
It has been said that Congress frequently makes haste slowly. However, the act
of deliberate slowness is a safeguard against racing to the brink of decision. It
prevents a dangerous plunge. Congress should reach its major decisions only after
adequate research, thought, and exhaustive discussion.
When the balance of power in Congress is steeply tilted by an overwhelming
majority in one political party, the system of checks and balances is endangered.
This becomes even more serious when the executive branch is dominated by the same
party.
Although the President is the chief executive and head of state for all of us,
he does represent especially the views of the people who voted for himo Members of
Congress, and particularly those in the House of Representatives, are closer to the
Nation's citizens because they are chosen by smaller segments of the Nation.
Members of the House are elected every two years, a fact which in itself places
Representatives closer to the people. Every two years a Representative must go to his
constituents for a mandate to continue in office, His record is placed on the line
and he must be endorsed by a majority of the voters in his district.
-more-
As in the Senate, the House is represented by nearly every major profession,
national origin, and religion. Congress is a cross-section of the American people.
This is your strength, It should not be lessened by an over-balance of power in the
executive and judicial branches of government.
The responsibilities of Congress are clearly defined in the Constitution, and
include the making of all laws which are necessary and proper for carrying out the
duties and powers of government.
Under the Constitution, every statute requiring concurrence of Congress must
be presented to the President before taking effect, If the chief executive rejects a
proposed act, he can be over-ruled by a two-third majority vote of the Senate and
the House.
It is quickly obvious that a crushing over-balance of political power in both
houses of Congress and in the executive branch weakens the safeguards of the
Constitution.
Reflecting on the duties and obligations of the third branch of government, it
can be said that the Federal Judiciary's function is to interpret the Constitution
and the laws.
There is evidence that the Judicial Branch is arbitrarily elbowing its way to
new positions of authority, disregarding the wise suggestions of judicial restraint
made by the late Justice Frankfurter and others,
When the Supreme Court ordered states to reapportion on the "one-man, one vote"
concept, Justice Frankfurter in a dissenting opinion was critical of an assumption
by the Court of "destructively novel judicial power."
"In this situation, as in others of like nature, appeal for relief does not
belong here," Justice Frankfurter said. "Appeal must be made to an informed,
civically militant electorate, In a democratic society like ours, relief must come
through an aroused public conscience that sears the conscience of the people's
representatives."
Justice Frankfurter emphasized that the Supreme "Court's authority--possessed
neither of the purse nor the sword--ultimately rests on sustained public confidence
in its moral sanction."
I have stressed the need to preserve the two-party system as among the major
areas of concern in maintaining our structure of government.
Without any indulgence in partisanship, I am sure we can agree that a strong
two-party system is bedrock assurance that our Democracy will survive, prosper, grow,
and help others in the world to accept their role in the society of free nations.
Chas. Bressler
-
Advertising Federation of America
Thomas austim
-
Advertising Association of the West
8th Annual Conference
Shoreham Hotel February 8, 1966
Tuesday
Seminar Outline
Pettern
with
8-
How To Communicate With Congress?
WHO? - WhAT / - WHEN Moletaing
coses Ligulation cases - -
Defermation
promitWorth to sticked. quater
1. Contact own Congressman or Senator.
write legibly
---- address on letter
----- telephone calls from friends at home very helpful
personal calls in office
2. Gets others to contact their Congressman and Senator in came manner
3. Write or talk to Committee Chairman or members of Committee, or
testify before Committee.
4. Individual influence important but much more can be accomplished
through tra association, unions, and other organizations.
they should
5. As far as lobbyists are concerned, make as many favorable contacts
1
with as many Congressman as possible before need to ask favor.
-more-
FORD is LIBRARY GERALD
Advertising Seminar Outline
&
WHAT?
1. Faqual information extremely helpful; lobbyists serve a most
useful purpose in this regard.
2. Personally written message more effective than form letter or
card.
3. Threats or veiled threats get one no where.
4. Be sure within jurisdiction of the Congress; we get many letters
on State-local issues (barking dogs story)
WHEN?
1. While being considered in Committee in order to have incorporated
the provisions desired, or to have deleted the undesirable protions.
2. After bill has passed one House, and there may have been time for
opposition to develop, make your pitch in the other body (34-B example)
3. While on floor and open to amediments; enough pressure for change
often brings results.
4. Before Congressman has committed himself.
5. Start early ( last part of Iron and Steel speech)
LABRARY