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Transition Reports (1977) - Commerce Department: Departmental Offices Reporting to the Secretary (1)
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Transition Reports (1977) - Commerce Department: Departmental Offices Reporting to the Secretary (1)
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The original documents are located in Box 34, folder "Transition Reports (1977) -
Commerce Department: Departmental Offices Reporting to the Secretary (1)" of the John
Marsh Files at the Gerald R. Ford Presidential Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. Gerald R. Ford donated to the United
States of America his copyrights in all of his unpublished writings in National Archives collections.
Works prepared by U.S. Government employees as part of their official duties are in the public
domain. The copyrights to materials written by other individuals or organizations are presumed to
remain with them. If you think any of the information displayed in the PDF is subject to a valid
copyright claim, please contact the Gerald R. Ford Presidential Library.
Digitized from Box 34 of The John Marsh Files at the Gerald R. Ford Presidential Library
U.S. DEPARTMENT OF COMMERCE
BRIEFING HANDBOOK
DEPARTMENT OF COMMERCE
*
UNITED STATES OF
AMERICA *
DEPARTMENTAL OFFICES REPORTING
TO THE SECRETARY
Communications
BRIEFING BOOK
OFFICE OF COMMUNICATIONS
U. S. DEPARTMENT OF COMMERCE
REDRU
TABLE OF CONTENTS
Subject
Tabs
Public Affairs in the Office of the Secretary
A - Pub. Aff. -
Public Affairs Organization Structure at the
Off. of the Secretary
Department of Commerce
Office of Communications
FY 1977 Budget
B - Budget & Org.
Table of Organization
Office of Communications Staff
Staff Positions, Divisions and Functions
C - Pos., Div., & Func.
Commerce America
D - Com. Amer.
Public Affairs Council
E - Pub. Aff. Coun.
Services in the Field
Relationship with Office of Publications
Bureau Information Office Functions, Staffs
F - Bur. PIOs
and Key Problem Areas
Commerce Media List
G - Commerce Media List
the
ic
Secretary Affairs Office
Public Affairs in the Office of the Secretary
Public Affairs Organizational Structure at the
Department of Commerce
Office of Communications
PUBLIC AFFAIRS IN THE OFFICE OF THE SECRETARY
In the period since 1961, the chief public affairs officer of the
Department of Commerce at different times has held one of the following
titles:
Assistant Secretary for Administration and Public Affairs;
Special Assistant to the Secretary for Public Affairs;
Special Assistant to the Secretary and Director of Communications; and
Director of Communications
Except for the Assistant Secretary for Administration, who was a
Presidential appointee, individuals serving in these positions did SO at
the pleasure of the Secretary (non-career).
Until 1969, the next-in-command had been a career employee, GS-16,
with the title of Director of Public Information. In that year, this
position was abolished and the individual holding it was given other duties.
At that time the Special Assistant for Public Affairs brought in a
Deputy Director of Public Affairs at GS-16 (non-career) / Subsequently,
there was a division of duties at the top public affairs level: the
Special Assistant for Public Affairs was given responsibility only for the
Secretary's public affairs and speaking activities and a new position of
Director of Public Affairs was created at GS-17 (non-career) to be in
charge of all other public affairs. When the Special Assistant moved to
the immediate office of the Secretary, a new Director of Public Affairs
was given a Deputy Director, a career position at GS-15.
2
PUBLIC AFFAIRS IN THE OFFICE OF THE SECRETARY (continued)
Following subsequent personnel changes, the Special Assistant for
Public Affairs once again was given the full range of duties, including
the Secretary's public affairs and speaking activities, and the
Deputy Director serving under him became the Director of Communications,
remaining at GS-15 (career) .
In 1975, the positions of Special Assistant for Public Affairs and
Director of Communications were combined. Once again the position
of Deputy Director (of Communications) was created, this time as a GS-16
(non-career)
.
PUBLIC AFFAIRS ORGANIZATIONAL STRUCTURE
AT THE DEPARTMENT OF COMMERCE
The Office of Communications provides public affairs services
for the Secretary of Commerce, the Under Secretary, and other
officials; acts as a central review and distribution point for
printed and broadcast information matter; and exercises functional
supervision of the public information activities of the operating
units.
The Department's Office of Communications consists of a staff
of 31, including that of the biweekly magazine, Commerce America.
Each operating unit has a counterpart information office of as few as
two (Bureau of Economic Analysis) and as many as 35 persons (National
Oceanic and Atmospheric Administration).
Directors of the bureau information offices report to their
respective agency heads. At the same time, they are subject to the
authority of the Director of Communications through that official's
responsibility for exercising functional supervision of all public
information activities in the Department.
Details of the functions and relationships are set forth in the
following Department Organizational Order 15-3, issued June 11, 1976.
TRANSMITTAL 299
United States of America
DEPARTMENT
DEPARTMENT OF COMMERCE
ORGANIZATION ORDER
15-3
DEPARTMENT
DATE OF ISSUANCE
EFFECTIVE DATE
ORGANIZATION
June 11, 1976
ORDER SERIES
June 11, 1976
SUBJECT
OFFICE OF COMMUNICATIONS
SECTION 1. PURPOSE.
.01 This order prescribes the responsibilities and functions of the
Office of Communications.
.02 This revision will empower the Office of Communications to
authorize the scheduling of news conferences proposed by operat-
ing units (paragraph 3.i.).
SECTION 2. GENERAL.
The Office of Communications, which is continued as a Depart-
mental office, is headed by the Director of Communications, who
reports and is responsible to the Secretary. The Director is the
principal advisor to the Secretary on public affairs matters, and
is responsible for the overall public information program of the
Department. He serves as the primary liaison for the Department
with other Departments and agencies, and provides functional super-
vision to the public information offices in the operating units.
SECTION 3. FUNCTIONS.
The Office of Communications shall:
a. Plan, develop and implement a coordinated public information
program throughout the Department;
b. Prepare and issue press releases and TV/radio material on
matters involving the Secretary or Under Secretary, and other
officials in the Office of the Secretary as appropriate;
C. Provide, or supervise the provision of, other public affairs
services required by the Secretary, Under Secretary, and other
officials, including the handling of news conferences, arrange-
ments for radio and television broadcasts, and arranging personal
appearances;
d. Maintain liaison with the White House Office of Communications
and the counterpart offices in other Departments and agencies to
assure that the Department's public information activities are con-
sistent and properly coordinated with those of the entire Executive
Branch;
DOO 15-3
- 2 -
e.
Prepare and publish the publication Commerce America;
f. Provide liaison with outside public groups and organizations
concerned with Department activities;
g. Advise and assist the Office of the Secretary, and other
offices as appropriate, by providing information, analysis, and
news services concerning press and radio/TV coverage of Department
activities;
h. Review and approve for release all Commerce news items and
other informational material such as speeches and publications,
and review and approve all graphics, films, exhibits and advertis-
ing or promotional programs of the Department's public affairs
offices;
i. Authorize scheduling of news conferences proposed by operating
units and provide such staff assistance as may be appropriate; and
j. Exercise functional supervision of the public information
activities of the operating units, whether performed by informa-
tion staffs or otherwise, and review and advise on the effective-
ness of the operating units in public affairs matters.
SECTION 4. EFFECT ON OTHER ORDERS.
This order supersedes Department Organization Order 15-3 dated
March 22, 1976, and constructively amends, where appropriate, the
provisions of Department Administrative Orders 219-1 and 219-2.
$
Secretary of Commerce
USCOMM-DC 57525
OFFICE OF COMMUNICATIONS
Horace S. Webb, Director
The Director of Communications oversees public affairs activities
and public information programs throughout the Department and provides
policy guidance to executive level officials and information staffs
of major department units on all matters related to the communication
of policies, programs and administrative actions of the Department to
the public. He reports directly to the Secretary.
Basic Programs and Activities
Develops and implements a comprehensive and coordinated public
affairs and information program throughout the Department
Provides or supervises the provision of public information services
for the Assistant Secretaries and other Department officials, including
news conferences, radio and television broadcasts, and preparation
of speeches
Maintains liaison with the White House Office of Communications
and with other Federal agencies
Schedules and issues press releases, manages the Commerce Broadcast
Service, and publishes the biweekly magazine "Commerce America"
Coordinates all exhibits, graphics, and film proposals
Reviews and approves for release, informational materials from
the Department's public affairs offices including news releases,
publications, and speeches
Exercises functional supervision of the public affairs units in the
Department's operating units
Horace S. Webb
Date and Place of Birth
Local Residence
July 21, 1940
1643 Primrose Road, N.W.
Langston, Oklahoma
Washington, D.C. 20012
(202) 291-3720
Education
1961 Howard University, Washington, D.C. - B.S.
Summer 1970 - Babson College, Wellesley, Mass.
Present - Central Michigan University, Washington, D.C.
Military Service
August 1961 - February 1966 - U.S. Air Force
Present Position
Director of Communications
Experience Prior to Present Position
Feb. 1975 - July 1975 - Department of the Interior
Deputy Director of Communications
July 1972 - July 1974 - Department of Justice
Deputy Director of Public Information
Sept. 1970 - July 1972- International Association of Chiefs of Police
June 1969 - Sept. 1970- Polaroid Corporation, Cambridge, Mass.
Oct. 1967 - June 1969 - International Association of Chiefs of Police
Feb. 1966 - Oct. 1967 - NASA Scientific & Technical Information
MATTHEW T. COONEY, JR.
210 N. Jackson Street
Arlington, Virginia 22201
Phone: 703/527-7629
PERSONAL: Age, 35
Married, three children
EXPERIENCE:
1976-present
Acting Deputy Director of Communications,
Secretary of Commerce Elliot L. Richardson
1970-1975
National News Correspondent, Westinghouse Broadcasting
Co., Inc., Washington, D.C.
Assignments included: Travelling with Ford White House.;
Covered attempt on President Ford's life in Sacramento. ;
Nixon Impeachment hearings; Saturday Night Massacre; All
major Watergate trials; Nixon White House tapes dispute;
Senate confirmation hearing of four U.S. Attorneys General;
Court Martial of Lt. William Calley; Aftermath of Kent State
shootings; 1972 presidential primaries; Democratic, Republican
national conventions.
1964-1970
Street reporter, WBZ Radio and Television, (Westinghouse
Broadcasting Co., Inc.), Boston, Massachusetts.
1963-1964
News Director, WFBL Radio, Syracuse, New York.
EDUCATION:
1959-1963
Syracuse University; majoring in Journalism.
Graduated Cum Laude.
Additional personnel:
Marjorie Desormeau, Administrative Assistant
GS-11
Claudia P. Peacock, Secretary to the Director
GS-10
Eunice P. Friend
GS-7
uollezjuezjo 8 198png- 1@3png-a TAB
FY 1977 Budget
Table of Organization
Office of Communications Staff
sane
1977 BUDGET
Office of Communications
$ 406,000
Commerce America Magazine
820,800 *
(*Funded as follows)
General Administration
51,000
(Office of the Secretary)
National Technical Information
9,000
Services
U.S. Travel Service
13,200
National Oceanic & Atmospheric
32,900
Administration
Maritime Adm.
7,500
Office of Minority Business
10,800
Enterprise
Economic Development Adm.
6,500
Census Bureau
18,900
National Bureau of Standards
31,300
Bureau of Economic Analysis
7,500
Patent & Trademark Office
5,000
Domestic & International Business
623,100 **
Administration
Office of Telecommunications
4,100
** Includes funding 2 positions ($60,000)
DEPARTMENT OF COMMERCE
Budgetary Information on Public Information Staff
FY 1976 and FY 1977
Bureau
FY 1976
FY 1977
General Administration:
Personnel
29
Salaries
$740,900
$761,700
Operating expenses
403,400
404,400
Subtotal, GA
1,144,300
1,166,100
Bureau of the Census:
Personnel
21
Salaries
263,000
268,000
Operating expenses
57,000
57,000
Subtotal, CENSUS
320,000
325,000
Economic Development Administration:
Personnel
12
Salaries
372,928
435,810
Operating expenses
137,350
161,190
Subtotal, EDA
510,278
597,000
Domestic and International Business
Administration:
Personnel
14
Salaries
390,000
454,000
Operating expenses
21,000
25,000
Subtotal, DIBA
411,000
479,000
Minority Business Enterprise:
Personnel
10
Salaries
238,000
242,000
Operating expenses
260,000
279,000
Subtotal, MBE
498,000
521,000
United States Travel Service:
Personnel
9
Salaries
191,000
528,000
Operating expenses
735,000
270,000
Subtotal, USTS
926,000
798,000
National Oceanic and Atmospheric Administration:
Personnel
41
Salaries
498,000
498,000
Operating expenses
250,000
250,000
Subtotal, NOAA
748,000
748,000
2
Bureau
FY 1976
FY 1977
National Fire Prevention and Control
Administration:
Personnel
1
Salaries
$31,000
$42,000
Operating expenses
19,000
33,000
Subtotal, FIRE
50,000
75,000
Patent and Trademark Office:
Personnel
4
Salaries
107,000
109,000
Operating expenses
48,000
51,000
Subtotal, PATENT
155,000
160,000
National Bureau of Standards:
Personnel
12
Salaries
260,000
- 282,000
Operating expenses
101,000
104,000
Subtotal, NBS
361,000
386,000
Office of Telecommunications
Personnel
2
Salaries
74,633
84,948
Operating expenses
17,593
16,561
Subtotal, OT
92,226
101,509
Maritime Administration:
Personnel
9
Salaries
157,000
163,000
Operating expenses
154,000
164,000
Subtotal, MARAD
311,000
327,000
Total, Department of Commerce
5,526,804
5,683,609
16
2/ 9/76
DEPARTMENTAL COMMUNICATIONS
DIRECTOR OF COMMUNICATIONS
Administrative
Special
Assistant
Assistant
DEPUTY DIRECTOR
OF COMMUNICATIONS
Print Media
Commerce
Public
Broadcast Media
Division
Information
America
Affairs
Division
Officer
Council
News Service
NBS
PTO
Speech
Broadcast Editorial
Staff
NTIS
OT
Staff
Writers
DIBA
MARAD
BEA
CENSUS
Speakers
EDA
OMBE
Broadcast Technical
Staff
Bureau
NOAA
USTS
NFPCA
OFFICE OF COMMUNICATIONS
Horace S. Webb
GS-17
Director of Communications
Matthew T. Cooney, Jr.
GS-15
Expert
Donald E. Bishop
GS-15
Public Information Officer (Special Assistant)
Thomas A. Bell
GS-15
Public Information Officer
Earl G. Cox, Jr.
GS-15
Director, Broadcast Services Div.
Richard C. Hoffmann
GS-15
Public Information Officer
Horace A. Knowles
GS-15
Public Information Officer
Richard W. Balentine
GS-14
Editor, Commerce America Magazine
Arthur P. McDermott
GS-14
Writer-Editor, Commerce America
Clarence M. Zens
GS-14
Writer-Editor, Commerce America
E. Robert Nassikas
GS-13
Public Information Specialist
Douglas F. Carroll
GS-12
Writer-Editor, Commerce America
Felix T. Cotten
GS-12
Writer-Editor, Commerce America
Margaret L. Hanson
GS-12
Writer-Editor
Joseph M. Slye
GS-12
Public Information Specialist
Anne M. Wiesner
GS-12
Public Information Specialist
Leslie J. Wilder
GS-12
Writer-Editor, Commerce America
Page 2
Richard W. Wilson, Jr.
GS-12
Radio Production Specialist
Marjorie M. Desormeau
GS-11
Administrative Assistant
Claudia P. Peacock
GS-10
Secretary to the Director
Hilliard S. Turner
GS-9
Information Assistant
Aldine S. Stoller
GS-8
Secretary
Joan C. Bradshaw
GS-7
Secretary
Marian E. Craig
GS-7
Secretary
Yolanda G. Fioravanti
GS-7
Secretary
Eunice P. Friend
GS-7
Secretary
Veronica H. Harley
GS-7
Secretary
Marie S. O'Neal
GS-7
Secretary
Regina D. Thomas
GS-7
Secretary
Watty S. Frazier
GS-5
Clerk
Virginia B. Harr
GS-9
Secretary
TAB C-P
C-Positions-Dionsions
Staff Positions, Divisions and Functions,
Office of the Secretary
SPECIAL ASSISTANT TO THE DIRECTOR OF COMMUNICATIONS,
DONALD E. BISHOP
Organizes special projects --- internal and external -- for the Special
Assistant to the Secretary/Director of Communications
Coordinates Departmental audio-visual activities
Handles Secretarial and Presidential messages to organizations
and individuals
Prepares special reports
Represents Office of Communications on Department's Energy Policy
Committee
Develops briefing material for Secretarial and Presidential use
Serves as liaison with Office of Publications on publication matters
BISHOP is classified as an Information Officer (Special Assistant) GS-15.
In present position since 1963. Vice President, Advance Public Relations, NYC, 1958-
63. Director of Community Services for Owned Stations/Manager of Program Publicity,
National Broadcasting Co., NYC, 1947-58. Reporter, New Bern, NC, Sun-Journal, New
Bern Tribune, Winston-Salem Journal; free lance. Public Relations Officer, Fort
Benning, Ga. Journalism degrees: University of N.C. (AB) ; Columbia University (MS).
Other personnel:
Regina D. Thomas GS-7
INFORMATION OFFICER
Thomas A. Bell
Coordinates program planning
Responds to programs needs of operating bureaus, and provides
counsel and assistance
Prepares Secretarial correspondence and other materials for
high-level officials, as required
Undertakes special assignments at direction of Special Assistant
to Secretary/Director of Communications
Maintains liaison with Information Officers at major Federal
Agencies and coordinates joint undertakings
Represents Department at Conferences, events sponsored by
national organizations and other bodies
Reviews communications policies and makes recommendations
involving changes, refinements to improve services and
usefulness to public
BELL is classified as an Information Officer
GS-15.
With Office of Communications since mid-1973. Director of Pub. Rel.,
Intl. Region, Trans World Airlines, Paris, France, 1964-73. Washington
Area Director of Pub. Rel. and Asst. to VP for Pub. Rel. (TWA) 1946-64.
Newspaper experience: Newark Evening News, Hudson Dispatch, Union City,
New Jersey. Attended New York University.
Other personnel:
Aldine S. Stoller GS-8
PUBLIC INFORMATION SPECIALIST
Joseph M. Slye
Operates speakers bureau
Evaluates Secretarial invitations, recommending departmental
representation and participation where appropriate
Acts as liaison with Secretarial Field Representatives
Serves as Freedom of Information contact
Maintains a calendar of departmental public affairs activities
Drafts Secretarial correspondence
Prepares briefing material for the Secretary
SLYE is classified as a Public Information Specialist GS-12
Graduate of The American University with a degree in English, currently
working toward a Master's degree in Public Relations. Prior to coming to
Department of Commerce in 1971, served as Presidential Correspondence Clerk
at White House, specializing in conveying Administration policies on Vietnam
and Youth Programs, 1968-1971. 29 years old.
PRINT MEDIA DIVISION
Richard C. Hoffmann, Director
Anne M. Wiesner, Information Specialist
Reviews and distributes all Departmental news releases
Issues approximately 3,000 press releases and 350 speech texts
annually
Arranges media interviews with top officials of the Department
Responds to approximately 15,000 inquiries from the news media and
public annually and fulfills some 2,000 media and public requests for
Commerce publications
Prepares a daily Commerce News Digest, a compilation of news clippings
Arranges 10 to 15 Secretarial news conferences a year
Writes or assigns to the appropriate Commerce agency bylined
Secretarial articles for magazines, newspapers, and books
Develops and assigns Secretarial interview materials, Op-Ed articles,
news features
Reviews and clears all publications produced by the Department
Reviews and clears speeches of key Departmental personnel
Develops special brochures, and Departmental brochure, Serving the Nation
Prepares briefing material for interviews, public appearances
Maintains biographies and photograph files of key officials
Updates information on the Department appearing in encyclopedias,
periodicals, books, and manuals
Keeps key officials apprised of daily news developments via wire and
newspaper stories
Develops and maintains position papers outlining Departmental policy
for key officials and field offices
Maintains 21 lists for special mailings
2
PRINT MEDIA DIVISION (continued)
HOFFMANN is classified as an Infor. Officer (Director, Print Media Div.) GS-15
Present posit. since 73; Sr. Commerce PIO, 72-73; PIO, Environ. Protec. Agency,
71-72; Press Off., Fed. Water Qual. Adm., 68-71; PIO, Fed. Water Poll. Control
Adm., Chicago, 67-68; editorial writer, urban affairs reporter, Chicago's Amer.,
63-67; Assoc. Ed., Paddock Public., Arlington Hts., Ill., 59-63; reporter, Sun.
Times-Democrat, Daily Times, Davenport, Ia. 56-59. B.S. polit. Sci., U of Utah,5 56
WIESNER is classified as an Information Specialist (News Room) GS-12
Principal Assistant, Newsroom Dec. 71-to present; Jan. 67-Dec. 71, Press Officer,
Office of Chief of Information, Navy Dept. In Communications field since 1956.
Born in Szekszard, Hungary; graduated high school, Spittal, Austria; BA degree
in languages, 1967, Western Reserve University, Cleveland, Ohio, Graduate work
in communications and management at American Univ. and George Washington Univ.
Other personnel:
Hilliard S. Turner
GS-9
Veronica H. Harley
GS-7
Marie S. O'Neal
GS-7
Watty Frazier
GS-5
BROADCAST MEDIA DIVISION
Earl G. Cox, Jr., Director
Serves 3,700 broadcasters with daily news material
Produces weekly 3-1/2 minute features for 250 radio stations
Assists broadcast correspondents and programs
Serves as the Secretary's liaison in local and network
broadcast matters
COX is classified as Director, Broadcast Media Division GS-15.
In present position since Nov. 1973. Former TV News Dir/Anchorman-WIVD-TV, Durham,
NC; WCCA-TV, Columbia, SC; WCIV, Charleston, SC. Press Secy to US Congressman; Pres.
N.C. Adver&PR firm; Foreign TV Network Correspondent. Co-author-2 books; author-1
book; ghost writer-syndicated news column. Awards: USDOC Sp. Achievement Award; U.S
Distinguished Citizenship; Education: Citadel, NCSU, Duke U, numerous correspondence
schools.
Other personnel:
E. Robert Nassikas GS-13
Richard W. Wilson, Jr. GS-12
Marian E. Craig GS-7
SECRETARY'S SPEECH WRITERS
Horace A. Knowles
Jean O'Brien
Currently, the speech writers in the Office of the Secretary (one
permanent, one detail) are under the jurisdiction of the Director
of Communications. (The top position has sometimes been called
Special Assistant to the Secretary for Public Affairs.)
Various arrangements have prevailed in the past:
The Special Assistant to the Secretary for Public Affairs/
Director of Communications has the speech writing unit (along
with all other communications activities) directly under that
official's supervision.
The Secretary designates a separate Special Assistant who is
concerned only with speech writing. This Special Assistant
either has direct control of the speech writers or has access
to their services while they remain organizationally under the
direction of the special Assistant for Public Affairs/Director
of Communications.
Whatever the arrangement, the individual responsible for speeches
has had the prerogative of calling for assistance from bureau information
offices and from other qualified persons elsewhere in the Department.
INFORMATION OFFICERS
KNOWLES is classified as a Public Information Officer GS-15
Speech writer for the Secretary since 1963; recipient in 1967 of Commerce
Department's Gold Medal for Distinguished Service; Asst. news Dir., Curtis
Pub. Co., 1946-62; reporter, Wash. Star, 1936-42; author of short stories,
articles, in Saturday Evening Post, American Heritage, other magazines; Ed.,
Gentlemen, Scholars and Scoundrels, best-selling Harper's Magazine anthology,
1959; 1st Lt. USMC, 1942-46.
O'BRIEN, on detail as a speech writer from U.S. Travel Service, is a
GS-14. Since 6/76 on detail as speech writer to Secretary. 1/76-6/76,
Policy Analyst, U.S. Travel Service; '73-'76, Asst. to Exec. Dir., USTS;
'67-'68, Assoc. Ed., Air Travel Mag.; '63-'67, Info. Spec., Navy Fed.
Credit U.; BA, MA, Am. U; Kappa T. Alpha, honorary.
Other Personnel:
Virginia B. Harr
GS-9
TAB
America Commerce p 0
Commerce America
COMMERCE AMERICA
Commerce America is the official voice of the Department of
Commerce providing the Secretary of Commerce ready and continuing access
to the executive suites of the nation and the world. Published biweekly,
it endeavors to inform the business and industrial community of the
programs and policies of the Department directly or indirectly affecting
their planning and decision-making. It provides unvarnished, in-depth
coverage of Departmental activity beyond that available in newspapers
and in the nation's business press, without puffery for the Administration
or the Department. Thus, the magazine does not compete with the
commercial press and avoids the label of Department "house organ."
Commerce America traces its origins back as far as 1880. For many
years it was primarily an international commerce publication under a
number of titles. From 1962 it had been called International Commerce,
published by the Bureau of International Commerce. This title was
changed to Commerce Today in 1970 when the magazine was expanded to
include all other aspects of the Department's operations. The magazine
continued with that name until January 1976 when, in the Bicentennial spirit,
it became Commerce America.
Current Government Printing Office reports of paid subscriptions
have been running around 7,000. Better years have seen better figures
but the magazine, like SO many, has been affected by increased production
and postal costs necessitating higher subscription rates. Currently, the
yearly rate is $29.80, compared to $15 earlier in the '70s.
Beginning with its changeover to Commerce Today in 1970, the magazine
was aimed toward top and middle management executives of the business
community.
2
COMMERCE AMERICA (continued)
The magazine is produced by a staff of seven under the direction
of an editor operating within the Office of Communications. Story
material is obtained from diverse bureaus and divisions of the
Department as well as from other government agencies whose programs may
affect the American business community. Graphics are prepared by the
Design and Graphics Division of the Office of Publications at the direction
of the editor and associate editors.
Currently the magazine is published under GPO contract with United
Lithographic Services, Inc., of Falls Church, Virginia; subcontractor is
Comp-O-Type, Washington typographers.
RICHARD W. BALENTINE - Editor GS-14
Formerly an associate editor of Commerce Today, assumed present post in
1973. Twenty-seven years of newspaper, corporate and international
public relations, and magazine experience, the last six with the
Department of Commerce.
CLARENCE M. ZENS - Associate Editor, International Commerce GS-14
For five years managing editor of International Commerce, has 31 years of
publications experience in Washington including newspaper and national
news agency service. Eleven years with the Department of Commerce.
ARTHUR McDERMOTT - Associate Editor, Domestic Commerce GS-14
Sixteen years government publications experience, most of it with the
Department of Commerce. Prior to that he had newspaper and newsletter
experience.
3
COMMERCE AMERICA (continued)
Other personnel:
Margaret L. Hanson
GS-12
Felix Cotten
GS-12
Douglas F. Carroll
GS-12
Leslie Wilder
GS-12
Y. Gloria Fioravanti
GS-7
Public Affairs Council
Services in the Field
Relationship with Office of Publications
PUBLIC AFFAIRS COUNCIL
This organization consists of the Director of Communications, key
members of the Office of Communications staff, information directors of
the bureaus of the Department, public affairs officers representing
Assistant Secretaries, and a representative of the Office of Field
Operations, Domestic and International Business Administration. The
Public Affairs Council meets once a month or more frequently, if necessary.
As defined at the time of its creation, the functions of the
Council are:
Through proper coordination, make maximum use of department-wide
options and resources in communicating with the public
To ensure that at all times the position of the Secretary and
the Department is accurately and completely communicated to the
media and the public
Develop an annual communications program, based upon major
objectives of the Department, enabling each bureau to contribute
appropriately in communicating these objectives to the public
An idea and problem solving exchange where experiences can be
shared
A conduit for communicating policy changes from the Secretary
as well as a channel for submitting major public affairs
proposals from the bureaus to the Office of the Secretary
SERVICES IN THE FIELD
Traditionally, the Office of Communications has relied principally
on the field offices of the Domestic and Business Services Administration (DIBA)
to provide certain public affairs services for matters affecting the Secretary
and the Department. These might include arranging interviews for visiting
officials, setting up media arrangements for public forums, delivering major
news releases, and surveying media reaction. (In only one city, New York,
does the DIBA field office have a full time information officer.)
Within the past year, the Department has established Secretarial
Representatives in the ten Federal Regions, and these officials in many
instances have served as the conduits for information services that formerly
were provided by the DIBA district director.
Such bureaus as the Economic Development Administration, Maritime
Administration, National Oceanic and Atmospheric Administration, Bureau of the
Census and others have field offices in a number of locations which deal with
program matters of the agencies concerned. These offices have not been
called upon to provide public affairs service for the Department.
RELATIONSHIP WITH OFFICE OF PUBLICATIONS
The Office of Publications is under the jurisdiction of the
Assistant Secretary for Administration. The Office of Communications has
two relationships with it: as reviewing agent and as customer.
Review. In the early stages of preparation of a manuscript for any
publication issued in the Department, a form describing its proposed
contents and the audience for which it is intended is submitted to a
reviewing officer in the Office of Communications. When necessary, this
officer requests further information (and review of the final manuscript)
of publications appearing to have a sensitive bearing on policy.
Customer. The Office of Communications uses the services of the
Office of Publications for printing, photography, and art and preparation
of publications issued by the Office of Communications. The graphics
unit of the Office of Publications also handles mechanical detail of
slide presentations.
Bureau Information Office Functions, Staffs
and Key Problem Areas
BUREAU OF THE CENSUS
PUBLIC INFORMATION OFFICE FUNCTIONS
Issues 300-350 news releases each year, reporting a wide
spectrum of current U.S. demographic, social, and economic
data
Plans and conducts major national information campaigns in
support of the periodic censuses taken by the Bureau. These
cover governments, agriculture, business, manufacturing, mineral
industries and transportation, in addition to the decennial
population and housing
Prepares speeches, statements, etc. for the Director and Deputy
Director of the Bureau
Prepares magazine articles on request, encyclopedia and almanac
articles, brochures, radio-TV public service announcements, and
miscellaneous publications to further public acceptance and knowledge
of Census programs
Plans and contracts for audio-visual materials as needed,
including motion picture films, slides, and exhibits
Handles a high volume (300-400 per week) of requests for information
from the media, the general public, government, business, and the
academic community
Arranges media interviews for Bureau officials and subject matter
experts
Issues such regular economic reports as Weekly and Monthly Retail
Reports; Advance Report on Durable Goods, Manufacturers' Shipments
and Orders; Export and Import Merchandise Trade; Housing Starts;
Monthly Wholesale Trade; Manufacturers; Export Sales and Orders;
2
BUREAU OF THE CENSUS (continued)
Manufacturers, Shipments, Inventories and Orders; Construction
Expenditures; and Housing Vacancies.
HENRY H. SMITH - Public Information Officer GS-15
In government information since 1957-seven years with USDA, and since 1964
with the Census Bureau. Became Public Information Officer in January 1976.
A graduate of Brown University, he had 16 years of newspaper, wire service,
and corporate public relations experience before entering govenrment service.
EUGENE M. CAGLE - Assistant Public Information Officer GS-14
Has been with the Census Bureau since April 1971. Became Assistant Public
Information Officer in January 1976. Before entering government service,
had 13 years in radio and television news, including five years with the ABC
Network in Washington and seven years overseas with the American Forces
Network, Europe. Graduate of Rutgers University.
Other Personnel:
Kenneth C. Field
GS-14
Arthur E. Mielke
GS-13
Gary H. Wilkinson
GS-13
Raymond L. Bancroft
GS-13
Richard D. Ritter
GS-12
Mavis V. Dion
GS-12
W. Frederick Gatlin
GS-11
Mark Mangold
GS-11
Kelley Fitzgerald
GS-5
Ms. Beulah Land
GS-9
BUREAU OF THE CENSUS (continued)
Ms. Mary Spalding
GS-8
Ms. Patricia Buscher
GS-7
Ms. Helen Mann
GS-7
Ms. Sharon Harrington
GS-5
Ms. Eleanor Rodriegues
GS-5
Ms. Mary Reilly
GS-4
Ms. Linda Nicholson
GS-4
Ms. Maureen Thompson
GS-4
Ms. Virginia Berg
GS-4
Ms. Debra Lahman
GS-2
BUREAU OF ECONOMIC ANALYSIS
Major releases:
Gross national product
Personal income
Balance of payments
Composite index of leading indicators
Plant and equipment expenditures
Regional personal income
Manufacturing and trade inventories and sales
AGO AMBRE - Public Information Officer (Economist) GS-15
Began Govt. service Nov. 1959 as Chief of Information Section of NY office,
Bureau of Labor Statistics, U.S. Dept. of Labor. Editor of Occupational Outlook
Quarterly. Organized Division of Information Services in 1966, Chief 1966-70.
Economist-writer-editor, Prentice-Hall 1958-59; economist, U.S. Economics, Inc.,
consultants 1955-59. Education: City College of N.Y. and Columbia.
Other personnel:
Larry R. Moran, Economist, GS-12
DOMESTIC AND INTERNATIONAL BUSINESS ADMINISTRATION
OFFICE OF PUBLIC AFFAIRS
Public Information Division
Five professional public information specialists are assigned
individually to each of the DIBA operating units. They assist the Bureau
directors in communicating the work of their bureaus to the public through
news releases, speeches, media contacts, the placement of feature and byline
articles in national and regional publications, and the preparation of
audiovisual and broadcast materials.
Communication Services Division
The communication services division oversees the printing of all DIBA
publications designed for the business and general public. It assists in
the conception and development and is responsible for the execution of
publication efforts designed to support all DIBA programs.
Four writer-editors take the raw technical material provided by the
operating units and fashion it into readable publications, which in the
fiscal year just ended numbered 1800 separate items. These publications
range from short trade show solicitation letters and other support material to
large special items such as the U.S. Industrial Outlook, Country Market Surveys,
International Economic Indicators, and a great variety of international and
domestic business reports.
New Initiatives
Considering that the main communications effort takes place in the field
through daily contact by the field office personnel with the business
community, we are currently developing new communications materials, which will
strengthen the ability of our field office representatives to better explain the
programs and services of DIBA.
2
DOMESTIC AND INTERNATIONAL BUSINESS ADMINISTRATION (continued)
A major part of this effort is an audio visual communications program,
which includes the production of special interest films designed to be
exhibited on recently purchased Fairchild super 8mm projectors for use by
field office personnel. Also, special three panel displays highlighting
specific program areas are being created for use in the field.
ISSUES
The principal issues relating to DIBA's public affairs efforts are
shown below. (Double bullets signify issues of greater importance.)
DOMESTIC COMMERCE
00
Consumer Affairs
00
Returnable Bottles vs "No deposit, no return"
8
Capital Formation -- particularly in steel industry
00
Impact of Japanese imports RE: U.S. electronics and consumer goods
00
Product Liability
00
Crimes Against Business
∞
Energy Conservation
Industrial Outlook
Ombudsman's Office
Productivity Measurement
Consumer/Business Seminars
Cocoa/Coffee
Business Machines
Consumer Credit
Steel
Fertilizers
Medical Equipment
Engineering, Electrical, Optical Instruments
3
DOMESTIC AND INTERNATIONAL BUSINESS ADMINISTRATION (continued)
Photographic Equipment
Textile Trade
Home Entertainment Equipment
INTERNATIONAL
8
Arab Boycott (See Attachment A)
Investment in the United States
Multinational Corporations
U.S. Export Promotion (trade centers, fairs, missions, etc.)
8
Domestic and World Economics
Trade Negotiations
Near East Trade
Global Market Research
East-West Trade Promotion
Export Seminars
Export Controls
U.S. Trade Policy
Speakers Services
Speaker Services seeks to assure that the Assistant Secretary for DIBA
and the other senior officials are available to address a wide variety of
public and private organizations on subjects related to the Department's
policies, objectives, and programs.
4
DOMESTIC AND INTERNATIONAL BUSINESS ADMINISTRATION (continued
This office functions as liaison with the Office of the Secretary
by evaluating all DIBA-related speaking invitations to the Secretary, and
recommending appropriate action. If the Secretary's participation is not
recommended or if he is not available, attempts are made to fill the request
with a DIBA official.
Speaker Services also assists in providing the following services to the
Office of Field Operations and its district offices:
Office of Field Operations
8
"E" Award promotional activities
00
Business News Digest (monthly newsletter)
Speaker Calendar (twice a month)
Feature articles and op-ed pieces for placement in local
newspapers and trade press
Press releases and other publicity for meetings and conferences
sponsored by the district offices
Speakers for District Office forums
Liaison between District Offices and Office of the Secretary's
speakers bureau in obtaining Department speaker other than DIBA
officials
Coordination with District Offices on World Trade Week promotional
activities
ROBERT B. AMDUR - Office Director GS-15
Entered govt. service six years ago with PA dept. of HUD; detailed to manage
audio-visual and broadcasting program for Cost of Living Council; 15 years
broadcasting experience, including 10 with NBC and ABC-TV networks in news,
editorial, and production management assignments. Boston Univ. (B.S. Public
Communications) ; Major, U.S. Army Reserve.
5
DOMESTIC AND INTERNATIONAL BUSINESS ADMINISTRATION (continued)
TRACY L. EVANS - Public Information Division Director GS-14
Eight years, editor of business, legal, and economic publications for Bureau
of National Affairs. Intelligence research analyst, East European economic
affairs, National Security Agency; Dir. press and radio operations for Eastern
India; USIA foreign service. Harvard Univ. (B.A. Govt.) ; Heidelberg Univ.,
Germany (30 hours, economics).
THOMAS C. WITHERSPOON - Director, Communications Services Division GS-14
Seventeen years publishing experience; writer-editor with Smithsonian Institution,
Yale University Press, University of North Carolina Press, and Doubleday
and Company. Yale University (B.A. English), grad work UNC.
Other personnel:
James F. Rourke
GS-14
Daniel Landa
GS-14
William Scouton
GS-13
William Stanton
GS-13
Peter Lauck
GS-13
Gertrude Gerber
GS-13
Myrna Vanden Eykel
GS-12
(vacant)
GS-12
Alice Gray
GS-9
Ellie Gilliland
GS-8
Christine Smith
GS-5
Pauline Benson
GS-5
Judith Carter
GS-5
Attachment A
ARAB BOYCOTT AND DIBA PUBLIC AFFAIRS RESPONSIBILITIES
On April 29, 1976, the Secretary of Commerce announced that,
as part of the U.S. Government's efforts to discourage
the Arab Boycott of Israel, the Commerce Department would
make public all letters charging companies with violations
of boycott-reporting regulations. These regulations are
administered by DIBA's Bureau of East-West Trade.
The DIBA Office of Public Affairs writes press releases
when these letters are sent to companies charged with
violating the regulations, and it answers queries from the
news media, law firms, companies and other interested parties
about them.
As a further effort to place the spotlight on the Arab Boycott
and thus discourage it, the President, on October 7, 1976, ordered
that all boycott-related requests required by the Arabs from U.S.
companies be made public.
The DIBA Office of Public Affairs has issued no press releases
on lists of companies that have been approached by the Arabs,
but it has answered many queries about the new public-disclosure
procedure.
The public can obtain copies of charging letters, as well as
boycott-reporting material in Room 3100, DIBA, Freedom of
Information Records Inspection Facility, U.S. Department of
Commerce, 14th and Constitution Avenue, N.W., Washington, D. C.
20230.
Following the President's October 7 directive on public-
disclosure, the Secretary of Commerce acknowledged to a
Congressional committee that a clearer distinction needed
to be made on what constituted boycott compliance. Legally,
the furnishing of any information in response to boycott-
related requests constitutes "compliance". This includes
such things as a simple "negative" certificate of origin,
even when such responses are statements of fact and reflect
no change in a firm's business practices. This legal
requirement evoked strong objections. Many firms whose
names appeared in newspaper articles as having "complied"
with the Arab boycott expressed outrage, some stating
they did more business with Israel than with Arab countries.
The Secretary of Commerce has indicated that the Commerce
Department would search for ways to assist the news media
in distinguishing between this kind of "compliance" and active
participation in the Arab Boycott involving a change in
business practices.
2
On November 18, the Commerce Department announced its
proposal to amend its reporting procedures with regard to
the Arab boycott, in ways which would clarify the public
record of U.S. firms' responses to the boycott.
The Department's Federal Register notice made clear that
the stated public policy of the United States reflected in
the Export Administration Act does not differentiate between
so-called active compliance, on the one hand, and the simple
furnishing of information on the other. Nevertheless, in
an attempt to eliminate some of the controversy surrounding
the meaning of the word compliance, the Department proposed
two changes:
First, it proposed to amend the "compliance" question to
omit the word "comply" and to substitute in its stead
language taken from the policy statement of the Export
Administration Act.
Second, it proposed to amend the reporting form to state
that firms may attach to the report form any additional
statement they feel is necessary or appropriate to explain
the nature of their response to a boycott-related request.
The proposed changes would in no way alter the require-
ment of current law that American firms report to the
Department of Commerce the receipt of requests for action
or information related to the Arab boycott and that they
indicate on such reports the action they have taken or
propose to take in response to the request.
Finally, the Department proposed a clarifying amendment
to its regulations concerning certificates of origin. Con-
sistent with past Department practices, this amendment
would state that requests for affirmative certificates
of origin, absent particular evidence to the contrary,
are not considered boycott-related requests and, therefore,
would not fall within the Department's reporting require-
ments.
Affirmative certificates of origin (e.g., "the goods
supplied are solely of United States origin") -- in contrast
to negative certificates of origin (e.g., "the goods are not
of Israeli origin and do not contain Israeli materials") ---
are commonly used in international commerce for legitimate
customs and commercial purposes, and are therefore not
considered to come within the reporting requirements of
the Department.
3
These changes would not alter in any way the policy of
the Department of Commerce and the United States toward
the Arab boycott. That policy continues to be to encourage
and request American firms to refuse to take any action,
including the furnishing of information, in response to
boycott-related requests.
ECONOMIC DEVELOPMENT ADMINISTRATION
OFFICE OF PUBLIC AFFAIRS - MAJOR FUNCTIONS
Issues 1,000 news releases a year announcing project approvals,
designations of eligible areas and certifications under Trade Act,
technical assistance, research, and Trade Act study reports, etc.
Prepares notification of interested members of Congress on EDA pro-
jects and actions
Publishes quarterly magazine, Economic Development/USA, the EDA
Log for employees of the Agency, EDA Clip Sheet for use of top
staff and Assistant Secretary for Economic Development in making
policy decisions
Assists Members of Congress in explaining EDA programs to
constituents
Answers inquiries from media and the public about EDA programs.
Arranges for feature and news coverage by media
Writes and/or edits speeches for the Assistant Secretary and other
top EDA staff
Provides articles for magazines, newspapers and the Department's
Feature Service
Prepares speech drafts, briefing materials and other material for
the Secretary of Commerce and the President
Issues brochures, maps, booklets explaining EDA programs. Prepares
two EDA annual reports to Congress
Produces or supervises production of film slide shows, movies and
exhibits on EDA programs
2
ECONOMIC DEVELOPMENT ADMINISTRATION (continued)
Processes printing, including technical assistance and research
reports and administrative printing, such as guidelines and
regulations and internal operating procedures
Handles requests to EDA under the Freedom of Information and
Privacy Acts
BARBARA A. ESTABROOK - Director, Office of Public Affairs GS-15
Born: 10-19-21 N.Y., N.Y. Education: B.S. Skidmore College. 25-year
professional career with 13 years at Franklin National Bank, last 3 as
Ass't V-Pres. Director. 7 years, Director, OPA, EDA. Honors: '68-'72
Alumnae trustee, Skidmore; '72 named one of 50 top alumnae; '75 DOC Rep., IWY
Conference. "Who's Who in American Government."
HENRY B. JENKINS - Deputy Director, Office of Public Affairs GS-15
Born: 5-30-23 Greenville, N.C. Attended: E. Carolina U., B.A. The George
Washington U. 20-year media career includes editing weekly newspaper,
top editing jobs on Wilmington, N.C., News and a national monthly magazine in
housing; 10-plus years with Washington Post, last 3 as news editor.
Government, 11 years in present post.
Other personnel:
Herbert T. Gerardi
GS-14
James P. Register
GS-14
Charles N. Eischen
GS-13
3
ECONOMIC DEVELOPMENT ADMINISTRATION (continued)
Amber L. Eustus
GS-11
Margaret R. Knight
GS-9
Valencia D. Taylor
GS-7
Josephine A. Vignola
GS-7
Sharon Golden
GS-4
Marlene A. Kotkins
GS-4
Ernestine Brown
GS-4
Zachary Metz
GS-14
Maurice Z. Michelman
GS-13
George T. Wade
GS-9
Doris M. Taylor
GS-6
Leroy R. Cheek
GS-2
ECONOMIC DEVELOPMENT ADMINISTRATION
AND THE $2 BILLION JOBS PROGRAM
The Economic Development Administration expects to begin
announcing grant approvals for projects under the $2-billion
Federal public works program in late December.
The program, being conducted under the Local Public Works
Capital Development and Investment Act of 1976, provides at
least $10 million for locally oriented projects in each state.
In addition to helping create jobs in construction and
related industries in areas of high unemployment, the program
is expected to enable communities to build vital public
facilities that could not have been realized without Federal
assistance.
Communities interested in participating in the program were
advised on November 17 to submit grant applications prior to
December 3 to enable I EDA to make timely approvals, since the
legislation sets a 60-day time limit for action on each
application.
By November 20 approximately 15,000 applications had been
received. These applications represent requests for about $15
billion.
EDA expects to complete approvals for the appropriated $2
billion by February.
# # #
MARITIME ADMINISTRATION
PUBLIC AFFAIRS ACTIVITIES
Produces publications and brochures dealing with the Agency's
activities, industry statistics, and other maritime developments
Publishes the annual report of the Maritime Administration (required
by statute) and drafts MarAd section of the Annual Report of the
Secretary of Commerce
Disseminates public information on maritime affairs through news
releases; preparation of daily "press book" items, including
detailed reports on actions of the Assistant Secretary of Commerce
for Maritime Affairs, the Maritime Subsidy Board, and the Agency's
Administrative Law Judges, and other information of special interest to
the maritime news reporters who regularly cover the Agency; and
daily preparation and distribution of MarAd Press Clips
Drafts and distributes texts of speeches, by-lined feature articles,
and other public statements by the Agency's top executives
Conducts a national media relations program to meet requirements
of the maritime press as well as of the general print and broadcast
media
Responds to inquiries from news media, Congress and general public
Provides public affairs support for the MarAd headquarters staff
in Washington, its four Regional Offices, and the U.S. Merchant
Marine Academy, Kings Point, N.Y.; the Office of the Secretary,
Department of Commerce; and through the Departmental Office of
Communications, to the White House
Produces and distributes motion pictures, TV and radio spots, slide
presentations, exhibits, posters, and other visuals promoting the
U.S. merchant marine
2
MARITIME ADMINISTRATION (continued)
WALTER E. OATES - Public Affairs Officer GS-15
Appointed to present position in Feb. 1970. Served as Public Affairs Director,
Shipbuilders Council of America (1962-70) and editor of Marine Engineering
and other publications of Simmons Boardman Publishing Corp. (1952-62). 1944
engineering graduate of U.S. Merchant Marine Academy. 1952 graduate of Syracuse
University's School of Journalism.
CLYDE C. BALL - Public Information Officer GS-14
Appointed to present position in Aug. 1976; in public communications for 31
years. Previous public affairs management positions at Federal Energy Adminis-
tration (1974-76), Commerce Dept.'s Domestic and International Business
Administration (1970-74), and Ford Motor Co. (1962-70) ; served as editor/reporter
with the Associated Press and two dailies; B.A. in Journalism from Marshall Univ.
Other personnel:
Robert J. Skipp
GS-9
Charles W. Reese
GS-9
Lester A. Reingold
GS-9
Harold B. Hoes
GS-7
Vontell D. Frost
GS-7
Patricia A. Purdy
GS-4
NATIONAL BUREAU OF STANDARDS
OFFICE OF INFORMATION ACTIVITIES
INTRODUCTION
Since 1901, the National Bureau of Standards has fostered the scientific and
technical development of our nation through its mandated responsibilities to
develop, maintain, and disseminate our national network of measurements and
standards. Standards have been the language by which people and nations have
bought and sold goods, developed compatible products, judged the quality of
their environment, and provided guidemarks for practices involving health,
safety, and convenience.
In specifying how the Bureau should carry out these functions, Congress, in the
NBS enabling act of 1901, as amended in 1950, authorized "the compilation and
publication of general scientific and technical data resulting from the performance
of the function specified herein or from other sources when such data are of
importance to scientific or manufacturing interests or to the general public, and
are not available elsewhere, including demonstration of the Bureau's work by
exhibits or otherwise as may be deemed most effective." It is under this direct
Congressional mandate that the Office of Information Activities, National Bureau
of Standards, operates.
ORGANIZATION
OIA is composed of a Division office and two sections, Editorial and Special
Activities. The Editorial Section is responsible for carrying out the Bureau's
general information program primarily through the print and broadcast media;
Special Activities is responsible for visual, tour, and conference activities.
The Division Office handles liaison with the NBS Director's Office and
general planning and administrative responsibilities.
ACTIVITIES
The Editorial Section is responsible for: (Numbers given refer to FY76 output)
News releases --
216 general and technical releases issued.
Press queries --
1152 press calls and letters handled.
Annual Report --
corporate style report directed to general audiences and
issued five months following the end of each fiscal year.
DIMENSIONS/NBS -- 24-page, 2-color monthly news magazine of the Bureau,
with 8,000 circulation (a consumer-oriented publication
now being upgraded in its design and scientific content,
with the first issue of the new magazine due in January,
1977).
STANDARD --
the biweekly newspaper for all NBS employees, eight
pages, one-color.
2
NATIONAL BUREAU OF STANDARDS (continued)
NEWS BRIEFS --
Broadcast Briefs sent to 800 television and 1500 radio
stations; Consumer Briefs sent to 600 consumer writers
and editors; Conference Briefs sent to entire general
and technical press list. Consumer and Broadcast
Briefs issued approximately monthly, Conference Briefs
issued quarterly.
Promotional Material -- Including flyers advertising NBS publications,
program brochures, posters, and booklets for special
events (such as the 75th Anniversary Open House).
Public Service Announcements -- for special promotions such as the NBS
consumer booklet, Making the Most of Your Energy
Dollars, prepared as 10-second and 30-second announce-
ments for both radio and television.
Broadcast features -- 3½¹ to 5 minutes in length, featuring voice actualities
of NBS scientists and program managers, distributed
monthly to 200 client radio stations by the DoC Radio
Service.
Monthly Highlights -- brief scientific and technical reports of work in
progress at the Bureau, distributed internally to
section chiefs and obove.
The Special Activities Section is responsible for:
Audio-visual Activities -- Motion pictures: 8 (4 of them for exhibits)
Slide-audio presentations: 5 (3 of them for exhibits)
Videotape presentations: 3
Television spots: 3
Conferences --
Scientific and technical meetings covering subjects in
which there is on-going research at NBS, which are
sponsored, co-sponsored or hosted by NBS. The
meetings range from small workshops to full-scale
symposia, and attract attendees from around the U.S.
and the world.
Number of Meetings: 85
Attendance (total): 12,008
Average attendance: 141
Exhibits --
Exhibits explaining the various on-going projects at
NBS which are displayed at conventions, trade shows,
and conferences around the country. We have a coopera-
tive agreement with the Association of Science and Tech-
nology Centers, where two exhibits sponsored by NBS
travel to various science museums throughout the United
States.
Number of events in which we exhibited: 58
Number of people (total): 1,356,280
3.
NATIONAL BUREAU OF STANDARDS (continued)
Tours
Tours of appropriate laboratories at NBS are conducted for
schools, scientific and technical groups, and for the
general public. Many of the tours are tailored for special
interest groups. In addition, general tours are conducted
twice a week.
Number of Tours: 186
Attendance: 2,921
PROGRAM EMPHASES
The Editorial Section uses a beat system to cover the Bureau's four major program
organizations -- the Institutes for Basic Standards, Materials Research, Applied
Technology, and Computer Sciences and Technology. Information Specialists,
with skills in communicating science and technology through all media, work with
the program and administrative staffs in developing yearly communications plans.
These plans indicate the major information activities anticipated for the National
Bureau of Standards in the following year. The communication plan for FY77 deals
with eight major program areas: computers, consumer product technology, energy
conservation, environment, fire research and safety, law enforcement, materials
research, and measurement standards. A brief discussion of each of these program
areas follows:
Computers:
OIA Objective: To inform the public of what NBS is doing to improve
automation technology, software and hardware usage, networking capa-
bilities, security of computers, and general computer usage.
Program: NBS is charged with promoting the nation's science and tech-
nology and as part of that responsibility is concerned with the efficiency,
accuracy, reliability and security of computer services and products. NBS
is the only Federal agency authorized to promulgate government-wide
standards and guidelines for automated information processing activities,
data elements, and codes. The multibillion-dollar cost of Federal computer
purchases and operations necessitates improved quality control and per-
formance to enhance the efficiency and economy of the government's computer
operations. The diffusion of computers through the public sector makes it
important for NBS to set standards for safeguarding individual privacy and
protecting confidential or valuable information.
Consumer Product Technology:
OIA Objective: To inform the American public, including the trade, tech-
nical and consumer protection communities, of work the NBS is performing in
the area of consumer product technology. This work is designed to support
the mission of the Consumer Product Safety Commission and to promote increased
consumer confidence in manufactured products.
Program: Safety of consumer products is of major concern to the American
public. About 20 million Americans are injured in the home each year as the
result of incidents related to consumer products. Of this number, 30,000 are
killed and 110,000 are permanently disabled.
4.
NATIONAL BUREAU OF STANDARDS (continued)
This concern resulted in the creation of the Consumer Product Safety
Commission in 1973. Congress directed the Commission to utilize the tech-
nical resources of NBS in carrying out its functions. NBS research and
testing in support of the desirable goal of reducing consumer product
accidents warrants presentation to the American public.
Energy Conservation:
OIA Objective: To inform consumers and the scientific and industrial com-
munity about the NBS energy conservation program designed to help the nation
achieve self-sufficiency in energy resources.
Program: Self-sufficiency in energy has been set as an objective for the
next decade. Reaching this goal will depend greatly on energy conservation,
which implies both the reduction and the more efficient use of energy supplies.
Currently, the NBS research constitutes a major portion of all federal activity
in the field of energy conservation and is perhaps the single largest program
anywhere encompassing buildings, communities, industrial processes, and
standards. The NBS work is supported by the Energy Research and Develop-
ment Administration, the Department of Housing and Urban Development, the
Federal Energy Administration, and other agencies.
Environment:
OIA Objective: To communicate to the public NBS activities in the field of
environmental measurements and how this assists the nation in achieving its
goal of pollution abatement.
Program: The detrimental effects of environmental pollution on the health
and well-being of citizens are well publicized. The mission of NBS in air,
water, and noise pollution is not to improve the environment directly, but
to provide, through the development of standards of measurement and methods
for making measurements consistent with those standards, a sound basis for
making rational environmental decisions.
The national effort to protect the environment is primarily one of enforcement
of regulations and control. To control pollution, one must be able to measure
it accurately. NBS, working as an impartial, non-industry and non-regulatory
agency, works in support of the nation's pollution abatement programs by
providing:
Standards for measurement
Improved measurement techniques and instruments
Calibration of measurement systems
Scientific information and data
Why is a measurement system necessary? Federal, state, and local agencies
charged with enforcement of pollution regulations need accurate and reliable
measurements to reduce the incidence of unnecessary challenges to charges of
5
NATIONAL BUREAU OF STANDARDS (continued)
failure to meet regulatory standards. Professional effluent monitoring
laboratories and industries subject to pollution regulations need accurate
measurements to take appropriate corrective action in the event of suspected
violation and to avail themselves of the means of determining the performance
characteristics of pollution control devices. Finally, the program is needed
by the American people since protection of the public health is based in the
ultimate analysis upon our ability to measure accurately the pollutant con-
centration or duration that produces the health effect.
Fire Research and Safety:
OIA Objective: To inform the American public of the extent and serious-
ness of the national fire problem, to encourage the public's cooperation in
preventing fires, and to give the strong impression that the National Bureau
of Standards is working to reduce the loss of life and property from fire.
Program: Fire losses in the United States are the highest of any industri-
alized nation. There are 12,000 deaths, 300,000 injuries and $11 billion in
property losses each year as the result of fires.
The NBS Center for Fire Research has the challenge of developing the tech-
nology necessary to reduce these losses substantially. The Center works
closely with the National Fire Prevention and Control Administration. The
goal is a 50 percent reduction of fire losses over the next generation.
Law Enforcement:
OIA Objective: To inform the public of what NBS is doing to strengthen
the technology and efficacy of law enforcement and legal administration.
Program: More effective crime control is an abiding public concern as
depradations against life and property remain high. The latest Uniform
Crime Reports (FBI) show that in the first quarter of 1976 crime in North-
eastern States was up 7 percent, in North Central States 5 percent, in
Southern States 2 percent, and in Western States 1 percent. The Commerce
Department's Bureau of Domestic Commerce estimates that crimes against
business alone totalled $23.6 billion in 1975, resulting in a per capita cost of
$112 and losses amounting to some 15 percent of total corporate profits.
The Law Enforcement Standards Laboratory of the National Bureau of
Standards operates under the Omnibus Crime Control and Safe Streets Act
to provide technical backup to the Law Enforcement Assistance Administra-
tion of the Department of Justice, particularly in such areas as test methods
and performance standards for law enforcement equipment, scientific in-
vestigative techniques, communications systems and courtroom technology.
Beneficial effects of LESL's work reach the public at large as police are
provided with better crime control tools and practical information is provided
to aid citizens in strengthening their security arrangements.
6
NATIONAL BUREAU OF STANDARDS (continued)
Materials Research:
OIA Objective: To inform the public and the scientific and industrial com-
munities about the research programs of the National Bureau of Standards
related to materials research.
Program: Materials are the lifeblood of our economy, yet we live in a
world of limited natural resources. Within this materials-limited framework,
the United States alone uses 1.8 billion kilograms of new materials each
year. Indeed, the United States is already confronted with some shortages
of materials. For instance, the United States now imports all its platinum,
mica, chromium, strontium, cobalt, tantalum, and columbium from foreign
countries and it is possible that other critical shortages may arise unless
existing materials are more efficiently utilized.
For nearly as long as it has existed, NBS has been involved in promoting
the improved use of materials by increasing their reliability and enhancing
their durability in service. One of its basic and continuing responsibilities
has been to develop and maintain basic measurement capabilities for ac-
curately determining properties of materials and relating these properties to
the performance of materials in service.
Measurement Standards:
OIA Objective: To inform the public, including management and R&D
personnel in industry and commerce, what NBS is doing in the field of measure-
ment standards, calibration and measurement method, and instrumentation de-
sign, and how this promotes technological advance, productivity, better use of
materials, consumer protection and equity in trade, and understanding of the
physical world.
Program: Measurement seeks and finds the fixed relations that give us
our bearings in a world of change. It is indispensable to the viability and
advance of all major segments of human activity-the acquisition of knowledge,
maintenance of health, technological research and development, industrial and
agricultural production, building construction, transportation of people and
things, communications.
It touches daily life at so many points that we tend to take it for granted.
But when measurements go awry there is little we do that is not at once
hampered or totally frustrated--getting up on time in the morning, taking
the temperature of a sick child, driving to work (speedometer, gas gage),
buying the groceries, baking a cake, paying the electric bill, adjusting
the frequency meter (tuning dial) of the radio or TV, checking our weight
on the bathroom scale, setting the thermostat--to mention a few of the more
obvious examples.
The IBS Evaluation Panel has recommended that IBS assign much greater
importance to the timely dissemination of information on new measurement
methods and standards developed by it to the individuals and organizations
who could benefit most from the information.
7
NATIONAL BUREAU OF STANDARDS (continued)
Office of Information Activities
ROBERT T. COOK - Division Chief (Acting) Supervisory Pub. Info. Spec. GS-14
Born July 27, 1925, Worcester, Mass. U.S. Navy during WWII. AB in English
Expression, Brown Univ., 1950. 10 years with AAA primarily as Travel Manager.
Joined NBS in 1960 as a writer/editor in the Info. Section. Has served as Tour
Manager and Exhibits Dir. Established the NBS Conference Program as Manager.
Appointed Chief of Info Section (now Spec. Activities) in 1964. Asst. Chief
of the Div. in 1969, Dep. Chief in 1973, and Acting Div. Chief in August 1976.
Other personnel:
Donald V. Baker
GS-14
Hazel G. Ralston
GS-11
Margery H. King
GS-11
Alice L. Scott
GS-7
Lynne G. Boggs
GS-5
Carole L. Cheatam
GS-5
Deborah A. Howard
GS-5
Editorial Section
RICHARD S. FRANZEN - Section Chief - Supervisory Writer/Editor GS-14
Came to NBS with background as a reporter in Indiana for eight years, following
sales training with a Chicago-based printing firm. Served for 3½1/2 years as press
aide, legislative Asst., and Admis. Asst. to a U.S. Congressman. Before joining
NBS in Sept. 1973, he was head of the congressional relations office and then Chief
PIO for an agency in the Executive Office of the President.
8
NATIONAL BUREAU OF STANDARDS (continued)
Other personnel:
Stanley Lichtenstein
GS-13
Frederick P. McGehan
GS-12
Madeleine S. R. Jacobs
GS-12
Sharon A. Washburn
GS-11
Julianne W. Kelley
GS-9
Michael A. Baum
GS-7
Susan C. Lieberman
GS-7
Esther J. Solomon
GS-7
Diedra K. Van Duzee
GS-7
Justine A. Williams
GS-7
Virginia M. Stone
GS-5
Teresa L. Radcliffe
GS-2
Karen M. Bowman
Student Aid
Special Activities Section
SARA R. TORRENCE - Section Chief (Acting) Public Information Specialist GS-12
Born 1941, Winston-Salem, N.C. BA in Govt., Southern Methodist Univ. (1963).
Katherine Gibbs School, N.Y. (1964). Joined the Department of Commerce, Office
of the Asst. Sec'y for S&T (1964). Transferred to NBS as Ed of the NBS Standard
in 1966. Became Asst. Man. of the Conference Program in 1969 and Manager in 1971.
Appointed Acting Chief of the Special Activities Section in Sept. 1975.
9
NATIONAL BUREAU OF STANDARDS (continued
Other personnel:
Walter W. Weinstein
GS-13
Ronald E. Meininger
GS-12
Josephine A. Lorden
GS-7
Patricia S. Marshall
GS-4
Margaret C. Harper
GS-4
Nancy L. Leggieri
Student Aid
NATIONAL FIRE PREVENTION AND CONTROL ADMINISTRATION
INFORMATION SERVICE ACTIVITIES
Advise all NFPCA agencies on public information policy, programs
and issues
Handle media
Handle publications, including brochures, reports, newsletters,
bulletins, books, from manuscript editing and review stage through
final printing and distribution
Coordinate major agency conferences
Responsible for audio-visual agency presentations, chart
presentations, slide presentations, radio and TV scripts and
presentations
Write, edit, and produce reports and newsletters
Coordinate nonprogrammatic information activities within NFPCA
Work with the fire services and others in fire prevention-related
activities
PEG MALOY - Director of Information Services GS-15
B.A. degree, St. Lawrence University, Canton, N.Y.; Grad work in journalism,
business and economics; Radio and TV broadcaster, continuity director and
producer, upstate N.Y.; Assistant PR, N.Y. Hilton; Consumer Specialist, Lincoln-
Mercury; Consumer Co-ordinator, NYS Commerce Dept.; Domestic Bus. Ed, US DOC;
Publications Dir., GSA; to present position.
Other personnel
Cheryl Steffeck
GS-12
Kirby Whyte
GS-12
Myrna Mood
GS-6
NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION
PUBLIC AFFAIRS PROGRAM
The National Oceanic and Atmospheric Administration (NOAA) is the
largest and most diverse organization in the Commerce Department, with more
than 13,000 persons working literally across the face of the globe.
It is directed by an Administrator, a deputy and several associate and
assistant administrators. The headquarters structure includes the National
Office of Sea Grant Programs, the Office of Coastal Zone Management, and
the Office of Ecology and Conservation.
Major line components are the National Weather Service, National
Marine Fisheries Service, National Ocean Survey, National Environmental
Satellite Service, Environmental Research Laboratories, and the Environmental
Data Service.
The Office of Public Affairs reports directly to the Administrator.
Its products include:
News releases
Radio and television spots (primarily concerned with safety
from natural disasters, a subject of major effort here)
Educational films
Publications (including brochures, a fortnightly newsletter
and a quarterly magazine)
Speeches
Advance work
Media events (particularly on weather forecasting and safety)
Open houses at facilities and on ships
2
NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION (continued)
The Public Affairs staff is located in Rockville, Md. (headquarters),
Silver Spring, Md. (National Weather Service), Suitland, Md. (National
Environmental Satellite Service), Washington (National Marine Fisheries
Service, Offices of Sea Grant and Coastal Zone Management), and Boulder,
Colorado (Environmental Research Laboratories). The Environmental Data
Service does not have a public affairs office.
STANLEY B. EAMES - Director of Public Affairs GS-15
Born Embden, Me., Oct. 2, 1917. Attended the University of Maine. Reporter-
editor, Boston Herald, 1942-1965. Director of Public Information, Environ-
mental Science Services Administration, 1966-1970. Director of Public Affairs,
NOAA, 1970. Honors: Department of Commerce Silver Medal, 1969.
L. ERICK KANTER - Deputy Director of Public Affairs GS-14
Born New Ulm, Tex., Dec. 15, 1942. B.A., University of Texas, 1965. Navy
Public Affairs Officer, Saigon and the Pentagon, 1967-1969. Staff
Correspondent, Newsweek, 1965-1966 (Houston) -1970-1971 (Boston). Director,
News Media Relations, other senior positions, Cost of Living Council, U.S. Pay
Board, 1971-1974. Deputy Director of Public Affairs, NOAA, Nov. 1974.
3
NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION (continued)
Other personnel:
Headquarters
NAME
TITLE
GRADE
Roland D. Paine
Public Affairs Officer
Oceanic Programs
GS-14
William J. Brennan
Public Affairs Officer
GS-14
Elliot A. Macklow
Motion Picture Production
Specialist
GS-14
George A. Baker
Public Information
Specialist-Television
GS-13
John A. Guinan
Public Information
Specialist-Radio
GS-13
Charles G. Thomas
Public Information
Specialist
GS-12
William O. West
Writer/Editor
GS-12
Lee G. Weiner
Staff Assistant
GS-8
Valerie A. Anderson
Editorial Assistant
GS-7
Sally B. Seitz
Secretary
GS-7
Patricia M. Niland
Clerk-Typist
GS-5
Deloris A. Suto
Clerk-Typist
GS-3
Deborah A. Swiggard
Secretary (Motion
Picture Office)
GS-3
Gail L. Holman
Clerk-Typist
GS-2
4
NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION (continued)
Motion Picture Library
NAME
TITLE
GRADE
Jena B. Smart
Film Distribution
Assistant
GS-6
Thomas W. Davis
Film Distribution
Aide
GS-4
Lucille O'Boyle
Clerk-Typist
GS-3
Patricia Limparis
Clerk-Typist
GS-3
Richard Foote
Clerk-Typist
GS-3
Office of Sea Grant
James C. Elliott
Public Affairs Officer
GS-14
Office of Coastal Zone Management
James D. Jacobsen
Public Affairs Officer
GS-14
Milton E. Sloane
Public Information
Specialist
GS-12
National Ocean Survey
John G. Stringer
Public Affairs Officer
GS-14
Gloria M. Bradshaw
Public Affairs Assistant
GS-6
National Weather Service
Edwin P. Weigel
Public Affairs Officer
GS-14
Nancy E. Pridgeon
Editorial Assistant
GS-7
Environmental Research Laboratories (Boulder, Colo.)
Carl A. Posey
Public Affairs Officer
GS-14
Louise A. Purrett
Public Information
Specialist
GS-12
5
NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION (continued)
Environmental Research Labs - cont.
NAME
TITLE
GRADE
Joan Elaine Frisch
Public Information
Specialist (part-time)
GS-11
Dorothy J. Newman
Public Affairs Assistant
GS-6
National Marine Fisheries Service
Gerald D. Hill, Jr.
Public Affairs Officer
GS-14
Philip P. Mc Geoghan
Public Information
Specialist
GS-9
Nola H. Papuga
Staff Assistant
GS-7
MAJOR ISSUES
Tuna-porpoise:
The National Marine Fisheries Service regulates as well as
promotes U.S. fisheries. Pacific tuna fleets "set" seines on
porpoise schools; the kill incidental to the tuna catch has run
into six figures, is now declining. The Marine Mammal Protection
Act directs NMFS to reduce the porpoise kill to a point approach-
ing zero. Intense pressures have been placed on industry by
conservationists, and on NMFS by both: The regulations governing
the porpoise kill are in constant litigation. The issue is
emotional, the parties are polarized, and nobody on either side
wants to hear the facts. Outlook: more of the same.
6
NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION (continued)
Other marine mammals:
The U. S. delegation to the International Whaling Commission led by
NOAA's Administrator, has been correctly credited with saving the
world's whales from the Russians and Japanese. This one was very
hot, is now quiescent. Our administration of the Pribilof Islands
seals and recurring applications to import skins from Namibia
cause occasional headlines.
Weather disasters:
Whenever a weather disaster occurs which the National Weather
Service has not called clearly, correctly and early, NWS is de-
scended upon by Congress and the press. This is a recurring situ-
ation. The policy is to send out high-level survey teams, and
to issue their reports, as quickly as possible, together with
NOAA's plans to improve service.
Weather modification:
NOAA is the national focus for reporting of weather modifi-
cation efforts, is also involved in experimental modification
(Project Stormfury). Many people are uncomfortable about weather
modification, and tend (incorrectly) to associate it with natural
disasters.
Coastal zone management:
The national program depends on action by staté legislatures;
this is a hot political matter in many states. Further, as an
agency which makes environmental assessments of offshore develop-
ment we anticipate controversy in this area from time to time.
7
NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION (continued)
Ozone research and monitoring:
NOAA's role is scientific, not regulatory. Nevertheless,
we find ourselves in the middle of strong differences.
DEPARTMENT OF COMMERCE
UNITED STATES DEPARTMENT OF COMMERCE
National Technical Information Service
UNITED STATES OF AMERICA
Washington, D.C. 20004
OFFICE OF THE DIRECTOR
November 11, 1976
MEMORANDUM FOR:
Donald E. Bishop
Special Assistant to the Director of
Communications
Room 5415, Main Commerce
From:
Terrance L. Lindemann
Chief, Promotion Division
NTIS has no Public Information Officers. All public information
contacts that NTIS has are inadvertent and are handled by people
throughout the organization. If you wish any further information,
William T. Knox, Director of NTIS is handling all transitional matters.
AMERICAN REVOLUTION WEENTENNING
1776-1976
C
OFFICE OF MINORITY BUSINESS ENTERPRISE
INFORMATION CENTER FUNCTIONS
Disseminates materials useful to minority business and program
Publishes OMBE ACCESS, bi-monthly magazine on news and events
beneficial to minority business and to others who could assist in
advancing minority business
Assists in preparing and publishing brochures, programs, directories
and reports assisting minority enterprise or organizations helping
minority entrepreneurs
Develops national and local activities and events to bring attention
to, or recognize, minority business-related actions
Conducts national program to recognize and honor major companies
for minority enterprise activities
Gains attention for special programs relating to minority business
enterprise in the government and public and private sectors,
through press releases, feature stories, TV and radio appearances,
press conferences
Maintains lists of the minority print and electronic media
Develops exhibit booths and materials for participation in national
conventions, and local and regional conferences, where such
participation will benefit minority entrepreneurs, or the minority
enterprise program
Issues annual report on progress of minority enterprise as reported
to OMBE by all Federal agencies, the financial community, OMBE-funded
organizations, state-OMBEs, and by various categories of the private
sector
2
OFFICE OF MINORITY BUSINESS ENTERPRISE (continued)
Prepares statements, messages, speech in-puts on minority
business for Director, agency heads, Secretary, White House
Handles media inquiries and contacts, and responds to queries
from the various publics
ELLIOTT G. MCLEAN - Chief, Information Center GS-15
Joined OMBE 1970; Info. Off. Dept. of Labor 1967-70; McLean Assoc.
PR Consl. NYC 1966-67; Dir. PR, RC Cola Co., Columbus, Ga. 1964-66; Dir. PR,
Dr Pepper Co., Dallas, Tx. 1958-64; AP Miami Bureau 1956-58; Editorial exec.
and staff Midwest newspapers (Booth & Federated) 1947-56; radio newscasting, photo
journalist, photographer. Eastern, Midwest schools.
Other personnel:
William E. Edwards
GS-13
Lewis Giles, Jr.
GS-13
Edward J. McDonald
GS-13
Eileen F. Heffernan
GS-12
Doris N. Chandler
GS-9
Lillian V. Harrison
GS-7
Dolores R. Thompson
GS-5
OFFICE OF TELECOMMUNICATIONS
PUBLIC AFFAIRS PROGRAM
Speeches
Press releases
Radio spots
TV and radio interviews
Public service TV announcements
Exhibits
Pamphlets, brochures
Special publications
Articles
Briefings and seminars
Conferences
Technical Reports and Memoranda
LOIS H. ADAMS - Public and Technical Information Officer GS-12
In Federal Service over 29 years, Ms. Adams has been Public and Technical
Information Officer for the Office of Telecommunications since April 1974.
She had previously served as the Office's Chief Librarian and Technical
Publications Officer since July 1971. Received B.S. degree in public
administration from the University of Maryland in 1976.
Other personnel:
Richard Harland GS-11
Sandy Perry GS-4
Russell B. Stoner GS-12 (Boulder, Colorado)
Lenora Shelton GS-6 (Boulder, Colorado)
PATENT AND TRADEMARK OFFICE
OFFICE OF INFORMATION SERVICES FUNCTIONS
Planning and executing programs for Commissioner and staff
Revising patent and trademark publications
Providing materials and information including speakers to
over 40 patent law associations
Administration of National Inventors Hall of Fame
Planning and executing National Inventors Day Program
Arranging for interviews, press conferences, radio and television
coverage, press releases etc.
Arranging for lectures, tours, scientific meetings
Planning and construction of exhibits and visual aids
Proving assistance and information to America's inventors,
businessmen, industry, and academic community
ISAAC FLEISCHMANN - Director, Office of Information Services GS-15
Born 1910, Burlington, Vermont. Graduated from the University of Vermont
with Ph. B. and M.A. degrees. Joined Patent and Trademark Office in 1946.
Appointed Director of Information Services 1959; awarded Department's Silver
and Gold Medal. Recipient numerous awards from government and patent
law associations, three in 1976.
OSCAR MASTIN - Public Information Specialist GS-13
Born 1931; native Virginian. Graduated Smithdeal-Massey Business College.
Attended American University. Army AGC Corps 52-54. Joined Patent and
Trademark Office 1946. Recipient thirteen awards for superior performance
including Bronze Medal. Contributor to a number of publications and
authors.
2
PATENT AND TRADEMARK OFFICE (continued)
Other personnel:
Betty Canaday GS-3
Linda Bebault GS-5
UNITED STATES TRAVEL SERVICE
PUBLIC AFFAIRS SERVICES
Develops themes for approximately 12 journalist familiarization
tours of the USA per year. Participants are travel writers or
other journalists from USTS' six primary market-nations
Assists with arrangements for travel writers and other journalists
visiting USA not on USTS theme familiarization tour
Assists representatives of foreign publications stationed in the
USA
Provides liaison with USTS offices abroad and their public
relations firms
Writes and distributes destination feature packages outlining
themed vacation opportunities throughout the United States
Distributes radio features covering travel opportunities to
500 radio stations nationwide
Prepares annual report of United States Travel Service
Issues periodic statistical fact sheets on international tourism
Prepares brochures on the economic importance of tourism
Issues releases based on findings of USTS' Division of Research
and Analysis and USTS programs
MELINDA MANNING CARR - Acting Director, Media Services Division GS-12
Born Mar. 10, 1945, KY; B.A., Fla. State U.; Reporter, Cincinnati newspaper;
Asst. Info. Dir., Fla. Treasurer's Ofc., 1967-70; Travel Writer, Fla.
Dept. Tourism, 1970; Asst. Pub. Aff. Dir., Fla. Dept. Commerce, 1971-73;
Mgr. Natl Unit, USTS, 1973-present. Acting Director since June 1976.
2
UNITED STATES TRAVEL SERVICE (continued)
Other personnel:
Leonard Gashel
GS-12
Larry Gaffney
GS-13
Brenda Curtis
GS-11
Carolyn Perroni
GS-11
Maxine Atwater
GS-11
Jack Moro
GS-11
Barbara Leitch
GS-9
Carolyn Maddox
GS-6
Carol Kelsey
GS-7
Verna Childs
GS-5