Ask the Scholar

{
    "localId": "1252294",
    "label": "4/24/75 - Advertising Council Reception",
    "core": "doc",
    "dtoType": "document",
    "citationUrl": "https://catalog.archives.gov/id/1252294"
}

{
    "id": "1252294",
    "sourceUrl": "https://catalog.archives.gov/id/1252294",
    "contentType": "document",
    "title": "4/24/75 - Advertising Council Reception",
    "citationUrl": "https://catalog.archives.gov/id/1252294",
    "collections": [
        "President's Speeches and Statements Reading Copies (Ford Administration)",
        "Reading Copies of Presidential Speeches and Statements"
    ],
    "subjects": [
        "Speeches, addresses, etc.",
        "Advertising"
    ],
    "iiifBase": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/94/2522/1252294/content/library/document/0122/1252294.pdf",
    "thumbnailUrl": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/94/2522/1252294/content/library/document/0122/1252294.pdf",
    "largeImageUrl": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/94/2522/1252294/content/library/document/0122/1252294.pdf",
    "imageCount": 1,
    "hasImages": true,
    "source": "import",
    "hasTranscription": false
}

{
    "url": "https://catalog.archives.gov/id/1252294",
    "naId": 1252294,
    "coverageEndDate": {
        "day": 24,
        "logicalDate": "1975-04-24",
        "month": 4,
        "year": 1975
    },
    "coverageStartDate": {
        "day": 24,
        "logicalDate": "1975-04-24",
        "month": 4,
        "year": 1975
    },
    "levelOfDescription": "fileUnit",
    "recordType": "description",
    "ocrSource": "nara-archive"
}

{
    "seq": 1,
    "pageIndex": 0,
    "type": "document",
    "url": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/94/2522/1252294/content/library/document/0122/1252294.pdf",
    "mediaId": "b8e2d7573b1b70e4",
    "ocrText": "The original documents are located in Box 8, folder \"4/24/75 - Advertising Council\nReception\" of the President's Speeches and Statements: Reading Copies at the Gerald R.\nFord Presidential Library.\nCopyright Notice\nThe copyright law of the United States (Title 17, United States Code) governs the making of\nphotocopies or other reproductions of copyrighted material. Gerald Ford donated to the United\nStates of America his copyrights in all of his unpublished writings in National Archives collections.\nWorks prepared by U.S. Government employees as part of their official duties are in the public\ndomain. The copyrights to materials written by other individuals or organizations are presumed to\nremain with them. If you think any of the information displayed in the PDF is subject to a valid\ncopyright claim, please contact the Gerald R. Ford Presidential Library.\nACKNOWLEDGEMENTS\nCHAIRMAN MSCABE\nPRESIDENT KEim (RHVMES WITH \"TIME)\nMEMBERS OF THE CABINET\nMEMBERS OF THE ADVERTISING COUNCIL\nDigitized from Box 8 of President's Speeches and Statements:\nReading Copies at the Gerald R. Ford Presidential Library\nTHE PRESIT 3 SEEN de\nADVERTISING COUNCIL RECEPTION\nTHURSDAY, APRIL 24, 1975\n- 1 -\nI AM PLEASED TO WELCOME ALL OF YOU TO THE WHITE HOUSE\nTHIS AFTERNOON.\nI HOPE AND TRUST THAT YOU'VE HAD AN ENJOYABLE\nAND PRODUCTIVE VISIT HERE IN WASHINGTON AS APART OF YOUR\nTHIRTY-FIRST ANNUAL WASHINGTON CONFERENCE.\n- 2 -\nI WANT TO TAKE THIS OPPORTUNITY, AS OTHER PRESIDENTS\nHAVE DONE BEFORE ME, TO EXPRESS MY DEEP APPRECIATION TO THE\nADVERTISING COUNCIL FOR THE GREAT WORK YOU'VE DONE OVER THE YEARS\nIN THE SERVICE OF YOUR COUNTRY.\n- 3 -\nTHE ADVERTISING COUNCIL HAS PLAYED A MAJOR ROLE\nIN THE AFFAIRS OF STATE HERE IN AMERICA, IN WAR AND IN PEACE,\nIN TIMES OF PROSPERITY AND IN TIMES OF ECONOMIC HARDSHIP.\n- 4 -\nYOUR WORK IN SUCH CAMPAIGNS AS THE SAVINGS BOND\nDRIVES, THE FOREST FIRE PREVENTION EFFORT, THE DRUG ABUSE\nINFORMATION PROGRAM, THE ACTION VOLUNTEER SERVICE PROGRAM,\nAND so MANY OTHERS HAS BEEN ESSENTIAL TO THE SUCCESS THESE\nPROGRAMS HAVE ENJOYED.\n- 5 -\nAS I SAID IN MY STATE OF THE UNION ADDRESS IN JANUARY,\nIT IS OUR URGENT NEED TO \"MOBILIZE THE MOST POWERFUL AND MOST\nCREATIVE INDUSTRIAL NATION THAT EVER EXISTED ON THIS EARTH\"\nTO SOLVE THE PROBLEMS OF OUR NATIONAL ECONOMY.\nIN THIS REGARD,\nYOUR COUNCIL HAS BEEN MOST HELPFUL -- AND I KNOW WILL CONTINUE\nTO BE HELPFUL.\n- 6 -\nSINCE MY REPORT TO THE CONGRESS, WE HAVE SEEN SOME\nVERY ENCOURAGING SIGNS OF IMPROVEMENT IN THE ECONOMY --\nALTHOUGH WE STILL HAVE A LONG WAY TO GO.\nALL OF YOU KNOW THAT THE PSYCHOLOGY OF AN ECONOMIC\nDOWNTURN -- THE DISTORTED PERCEPTIONS OF GLOOM AND DANGER\nTHAT OFTEN ACCOMPANY BAD ECONOMIC NEWS -- CAN MAKE A BAD\nSITUATION EVEN WORSE.\n- 7 -\nAND THIS PSYCHOLOGY OF DEFEAT CAN FRUSTRATE AND IMPEDE\nALL OUR EFFORTS TOWARD RECOVERY.\nI AM WELL AWARE THAT THE NEWS ON TELEVISION AND\nIN OUR PAPERS IS SUFFICIENTLY BAD TO MAKE EACH OF US A LITTLE\nSKEPTICAL ABOUT THE ABILITY OF THE GOVERNMENT -- OR ANYONE ELSE --\nTO SOLVE THE PROBLEMS THAT KEEP CROWDING IN ON US.\n- 8 -\nTHIS SKEPTICISM BREEDS CYNICISM, WHICH MAKES\nATTEMPTS TO REASON WITH PEOPLE, AND SHOW THEM THE TRUTH,\nA VERY DIFFICULT PROPOSITION INDEED.\n- 9 -\nUNDER THESE CIRCUMSTANCES, THE CAMPAIGN WHICH\nTHE VICE PRESIDENT TELLS ME THE ADVERTISING COUNCIL IS DEVELOPING\nTO HELP CLEAR UP THE DISTORTIONS AND COMBAT THE DEFEATISM\nIN THE COUNTRY AS WELL AS TO EXPLAIN AND PROMOTE THE FREE\nENTERPRISE SYSTEM WILL BE MOST VALUABLE.\n- 10 -\nI KNOW THE POWER AND THE INFLUENCE WHICH MEN AND\nWOMEN OF CREATIVITY AND PURPOSE CAN WIELD.\nTHE ADVERTISING\nCOUNCIL HAS DEMONSTRATED -- TIME AND TIME AGAIN --\nTHAT ITS COLLECTIVE POWER AND INFLUENCE FOR GOOD, AND THE\nCREATIVITY AND PURPOSE IT BRINGS TO ALL ITS ENDEAVORS,\nCAN MOVE AMERICA FORWARD.\n- 11 -\nLET ME SAY AGAIN THAT I AM VERY HAPPY YOU ARE HERE\nTODAY -- so I CAN SAY THANKS IN PERSON TO YOU.\nEND OF TEXT"
}