Ask the Scholar

Page 2 of 3
I can add historical knowledge about this page.

Page image

Page 2

OCR

- 2 - The inclusion of the personal anecdote about the Ford Paint and Varnish Company was also right on target. This makes for a bridge of under- - standing and empathy between the President and his audience. I think we should make an attempt to utilize such personal illustrations wherever possible. The point I would emphasize now is the pace of the delivery of the President's speeches. A slow delivery on certain sentences or paragraphs is fine. It makes for contrast. But a consistently slow delivery suggests uncertainty and lack of command. The President has been increasing the speed of his remarks and this is fine. It is particularly important that the words come out briskly and con- fidently at the very start of a speech -- when the audience's initial, and sometimes final, judgement is made. The NATIONAL INDUSTRIAL COUNCIL talk in the East Room started off very hesitantly. The INDEPENDENT BUSINESS CONFERENCE at the Washington Hilton took off from the first words. The President used just one sentence of acknowledgement and right into the text -- and the audience knew right away it was in confident hands. # #

Page data

Page
2
Source index
0
Type
photo
Media ID
bb2d25e45077ae59
Size
unknown

Document data

ID
16638279
Core
doc
Type
document
DTO data
{
    "id": "16638279",
    "sourceUrl": "https://catalog.archives.gov/id/16638279",
    "contentType": "document",
    "title": "Memorandum from Robert Orben to Robert Hartmann Regarding Observations on Recent Speeches",
    "citationUrl": "https://catalog.archives.gov/id/16638279",
    "collections": [
        "Robert Orben Papers",
        "Television Files"
    ],
    "iiifBase": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/79/6382/16638279/content/arcmedia/presidential-libraries/ford/gallery/729733-001_Page_1.jpg",
    "thumbnailUrl": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/79/6382/16638279/content/arcmedia/presidential-libraries/ford/gallery/729733-001_Page_1.jpg",
    "largeImageUrl": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/79/6382/16638279/content/arcmedia/presidential-libraries/ford/gallery/729733-001_Page_1.jpg",
    "imageCount": 3,
    "hasImages": true,
    "source": "import",
    "hasTranscription": false
}

Context sent to Scholar

Document identity
{
    "localId": "16638279",
    "label": "Memorandum from Robert Orben to Robert Hartmann Regarding Observations on Recent Speeches",
    "core": "doc",
    "dtoType": "document",
    "citationUrl": "https://catalog.archives.gov/id/16638279"
}
Document source metadata
{
    "id": "16638279",
    "sourceUrl": "https://catalog.archives.gov/id/16638279",
    "contentType": "document",
    "title": "Memorandum from Robert Orben to Robert Hartmann Regarding Observations on Recent Speeches",
    "citationUrl": "https://catalog.archives.gov/id/16638279",
    "collections": [
        "Robert Orben Papers",
        "Television Files"
    ],
    "iiifBase": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/79/6382/16638279/content/arcmedia/presidential-libraries/ford/gallery/729733-001_Page_1.jpg",
    "thumbnailUrl": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/79/6382/16638279/content/arcmedia/presidential-libraries/ford/gallery/729733-001_Page_1.jpg",
    "largeImageUrl": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/79/6382/16638279/content/arcmedia/presidential-libraries/ford/gallery/729733-001_Page_1.jpg",
    "imageCount": 3,
    "hasImages": true,
    "source": "import",
    "hasTranscription": false
}
Document source extras
{
    "url": "https://catalog.archives.gov/id/16638279",
    "naId": 16638279,
    "levelOfDescription": "item",
    "productionDates": [
        {
            "day": 18,
            "logicalDate": "1975-06-18",
            "month": 6,
            "year": 1975
        }
    ],
    "recordType": "description",
    "ocrSource": "nara-archive"
}
Page context
{
    "seq": 2,
    "pageIndex": 0,
    "type": "photo",
    "url": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/79/6382/16638279/content/arcmedia/presidential-libraries/ford/gallery/729733-001_Page_2.jpg",
    "mediaId": "bb2d25e45077ae59",
    "ocrText": "- 2 -\nThe inclusion of the personal anecdote about the Ford Paint and Varnish\nCompany was also right on target. This makes for a bridge of under- -\nstanding and empathy between the President and his audience. I think\nwe should make an attempt to utilize such personal illustrations wherever\npossible.\nThe point I would emphasize now is the pace of the delivery of the\nPresident's speeches. A slow delivery on certain sentences or\nparagraphs is fine. It makes for contrast. But a consistently slow\ndelivery suggests uncertainty and lack of command. The President\nhas been increasing the speed of his remarks and this is fine.\nIt is particularly important that the words come out briskly and con-\nfidently at the very start of a speech -- when the audience's initial,\nand sometimes final, judgement is made. The NATIONAL INDUSTRIAL\nCOUNCIL talk in the East Room started off very hesitantly. The\nINDEPENDENT BUSINESS CONFERENCE at the Washington Hilton took\noff from the first words. The President used just one sentence of\nacknowledgement and right into the text -- and the audience knew right\naway it was in confident hands.\n#\n#"
}