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Judge Patterson opened the subject of advertising. Mr. Charles Symington
had spoken to him about doing something further with Evans Clark of 20th
Century Fund and the Advertising Council. Mr. Symington's estimate of the
cost of a nationwide advertising campaign was $100,000. It was agreed that
Mr. Ferguson should talk to Mr. Symington and see what the Advertising
Council could do on its own. The Committee did not believe we should use
our money in this way. Mr. Lehman advanced the opinion that if we could
enlist the advertising Councils' aid it would be valuable. He has talked
to Mr. Replier about this, but he was not encouraging. The procedure of the
Advertising Council is this: before any national campaign can be under-
taken by the Advertising Council it must receive at least 2/3 or 3/4 of
the Advisory Committee's approval, and it would be hard to get this vote.
Mr. Oram announced there has been a request for an appropriation for Mr.
Gates in Philadelphia for $595 to defray the expenses of publicizing a,
large list of distinguished Philadelphians who are in favor of the Marshall
Plan.
A motion was made authorizing this expenditure, which was seconded and ap-
proved.
Mr. Ferguson stated that one of the most useful things we can do is to con-
centrate our efforts on organizations who have local chapters all over the
country and try to get them to be active in support of the Marshall Plan.
He felt that we could work through Mrs. Bell and Mr. Stein and through our
organization here. He was in favor of using the necessary resources in that
direction, and believed we should go along on that basis.
Mr. Ferguson opened the subject of the tentative budget and stated that
experience indicated it was substantially correct. He added that he in-
tended to try to get one or two people for January and February to work
with national organizations, and he also recommended that in the Washington
office Mr. Stein's assistant be put on a salary basis. This was seconded
and passed.
Mr. Lehman asked what the Committee could expect to have in the way of
contributions by the first of April. Mr. Oram replied that we could ex-
pect $150,000. Mr. Lehman thereupon said he did not want to urge un-
necessary expenditures, but believed that we should be Just as aggressive
as we can at this early stage. He believes money will come in and is of
the opinion that $150,000 is the minimum that we can count on.
Mr. Ferguson agreed that every dollar spent this month and next will be
the most valuable.
It was agreed that the next meeting of the Executive Committee would be
held on January 8, 1948.
There being no further business, the Committee adjourned.
Attest
HARRY RUMAN NARA VUBRARA
you H. Firgusm
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"ocrText": "-4-\nJudge Patterson opened the subject of advertising. Mr. Charles Symington\nhad spoken to him about doing something further with Evans Clark of 20th\nCentury Fund and the Advertising Council. Mr. Symington's estimate of the\ncost of a nationwide advertising campaign was $100,000. It was agreed that\nMr. Ferguson should talk to Mr. Symington and see what the Advertising\nCouncil could do on its own. The Committee did not believe we should use\nour money in this way. Mr. Lehman advanced the opinion that if we could\nenlist the advertising Councils' aid it would be valuable. He has talked\nto Mr. Replier about this, but he was not encouraging. The procedure of the\nAdvertising Council is this: before any national campaign can be under-\ntaken by the Advertising Council it must receive at least 2/3 or 3/4 of\nthe Advisory Committee's approval, and it would be hard to get this vote.\nMr. Oram announced there has been a request for an appropriation for Mr.\nGates in Philadelphia for $595 to defray the expenses of publicizing a,\nlarge list of distinguished Philadelphians who are in favor of the Marshall\nPlan.\nA motion was made authorizing this expenditure, which was seconded and ap-\nproved.\nMr. Ferguson stated that one of the most useful things we can do is to con-\ncentrate our efforts on organizations who have local chapters all over the\ncountry and try to get them to be active in support of the Marshall Plan.\nHe felt that we could work through Mrs. Bell and Mr. Stein and through our\norganization here. He was in favor of using the necessary resources in that\ndirection, and believed we should go along on that basis.\nMr. Ferguson opened the subject of the tentative budget and stated that\nexperience indicated it was substantially correct. He added that he in-\ntended to try to get one or two people for January and February to work\nwith national organizations, and he also recommended that in the Washington\noffice Mr. Stein's assistant be put on a salary basis. This was seconded\nand passed.\nMr. Lehman asked what the Committee could expect to have in the way of\ncontributions by the first of April. Mr. Oram replied that we could ex-\npect $150,000. Mr. Lehman thereupon said he did not want to urge un-\nnecessary expenditures, but believed that we should be Just as aggressive\nas we can at this early stage. He believes money will come in and is of\nthe opinion that $150,000 is the minimum that we can count on.\nMr. Ferguson agreed that every dollar spent this month and next will be\nthe most valuable.\nIt was agreed that the next meeting of the Executive Committee would be\nheld on January 8, 1948.\nThere being no further business, the Committee adjourned.\nAttest\nHARRY RUMAN NARA VUBRARA\nyou H. Firgusm"
}