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6.
BERVICAT
e. Therefore, these exponents of manipulation switched the program
from "the purely friend-making phase" of advertising.
Having decided "that to link our fight to the TVA question would
run us into a lot of opposition
But to link our fight to
socialism is something else again. The people do not want
socialism."
f. This provided ECAP with what they call "an important guidepost.
"
"We're on favorable ground there. ECAP advertising in magazines
and on the radio will stress the fight against the socialistic
state more in the future. It would be stressed, too, on the
local level
in speeches, radio talks, interviews, and
other public expressions of management opinion."
g.
This "discovery" that socialism was a scare-word is manipulated
to the utmost.
ECAP braintrusters gloated: "The opportunity to go over from
the purely friend-making phase to a more aggressive phase came
sooner than was expected.
Now "ECAP began to point out that nationalization of the
electric industry was in effect the first stage of socialism."
6. Just as the AMA was able to conduct a massive tie-in campaign, assisted by a
vast number of unrelated businesses, so the electric utilities campaign is
only a part of the overall assault on responsible government programs designed
to serve the citizens of the United States.
a. Many businesses, advertising agencies, and public relations firms
pay for the Opinion Research material.
b. Since 1948, a major campaign of political advertising has been
launched by so-called "private enterprises" - but the campaign
designed to degrade democratic institutions and the political
process is being paid for by American consumers and tax-payers
without their prior consultation!
C.
As the editors of FORTUNE point out, "the Free Enterprise cam-
paign is shaping up as one of the most intensive isales' jobs
in the history of industry - in fact, it is fast becoming very
much of an industry in itself. At the current rate, it is
accounting for at least $100,000,000 of industry's annual
advertising, public relations and employee-relation's expendi-
tures." W. H. Whyte, Jr. IS ANYBODY LISTENING?
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"ocrText": "to\nARCHIVED AMD\n-13-\nRECORDE\n6.\nBERVICAT\ne. Therefore, these exponents of manipulation switched the program\nfrom \"the purely friend-making phase\" of advertising.\nHaving decided \"that to link our fight to the TVA question would\nrun us into a lot of opposition\nBut to link our fight to\nsocialism is something else again. The people do not want\nsocialism.\"\nf. This provided ECAP with what they call \"an important guidepost.\n\"\n\"We're on favorable ground there. ECAP advertising in magazines\nand on the radio will stress the fight against the socialistic\nstate more in the future. It would be stressed, too, on the\nlocal level\nin speeches, radio talks, interviews, and\nother public expressions of management opinion.\"\ng.\nThis \"discovery\" that socialism was a scare-word is manipulated\nto the utmost.\nECAP braintrusters gloated: \"The opportunity to go over from\nthe purely friend-making phase to a more aggressive phase came\nsooner than was expected.\nNow \"ECAP began to point out that nationalization of the\nelectric industry was in effect the first stage of socialism.\"\n6. Just as the AMA was able to conduct a massive tie-in campaign, assisted by a\nvast number of unrelated businesses, so the electric utilities campaign is\nonly a part of the overall assault on responsible government programs designed\nto serve the citizens of the United States.\na. Many businesses, advertising agencies, and public relations firms\npay for the Opinion Research material.\nb. Since 1948, a major campaign of political advertising has been\nlaunched by so-called \"private enterprises\" - but the campaign\ndesigned to degrade democratic institutions and the political\nprocess is being paid for by American consumers and tax-payers\nwithout their prior consultation!\nC.\nAs the editors of FORTUNE point out, \"the Free Enterprise cam-\npaign is shaping up as one of the most intensive isales' jobs\nin the history of industry - in fact, it is fast becoming very\nmuch of an industry in itself. At the current rate, it is\naccounting for at least $100,000,000 of industry's annual\nadvertising, public relations and employee-relation's expendi-\ntures.\" W. H. Whyte, Jr. IS ANYBODY LISTENING?"
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