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    "title": "Memorandum, Campaign of the Electric Utilities",
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    "ocrText": "24,\nthe\n-4-\nARCHIVES *MATIONAN RECORDA AND\n6\nSERVICGRA\nb. Each company is required to contribute according to the following rate\nschedule, which has been in effect since October 1944.\nFor the first 100,000 customers\n.10\neach\nnext 100,000\n\"\n\"\nnext 200,000\nIt\n.07\n\"\nnext 200,000\n\"\n052\n\"\nFor excess over 600,000\n\"\n04\n\"\nSubject to maximum of $55,000 from any one utility company.\nC. It is interesting to note that a spot check of the company financial state-\nments does not reveal that they list this contribution in their operating\nexpense statements!\nd. From 1944-1950 the utilities contributed more than $9,335,000 to ECAP alone\n-and this organization spent more than $9,592,000 in this same period.\ne. As of January 1951, magazine advertising costs:\nSaturday Evening Post\n$11,760 per page\nLife\n16,750\nLook\n9,470\nColliers\n8,600\nAmerican Magazine\n6,350\nTime\n6,200\nFarm Journal\n4,950\nPathfinder\n3,750\nNewsweek\n3,345\nU.S.News and World Report\n2,400\nCapper's Farmer\n2,200\nProgressive Farmer\n2,050\nEditor and Publisher\n300\nPublisher's Auxiliary\n195\nAmerican Press\n150\n4. The tie-in with other smear campaigns:\na. ECAP is very proud that it helped to start \"a while avalanche of this kind\nof advertising.\"\nb. ECAP claims that in 1942 only two other advertisers were using the Saturday\nEvening Post and Time for political propaganda.\nNow \"our allies include such powerful groups as the American Iron and Steel\nInstitute, the Association of American Railroads, the Oil Industries and the\nAmerican Medical Association. And the effort seems to be growing.\nC. The ECAP campaign of propaganda and distortion has won praise from Walter S.\nTowers, president, American Iron and Steel Institute:\n\"\nIt seems to me that the electric light and power industry is doing\nan effective job through such advertisements, not only on its own behalf,\nbut also to the advantage of industry generally.\""
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