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ADVERTISING AT YOUR EXPENSE Modern Advertising is necessary, constructive and worthwhile. Advertising has played an important role in the economic and cultural development of America. It has stimu- lated American industry and business. It has pronoted better health and better living. And for the nost part American advertising has told the truth. During pescetine, all progressive corporations make elaborate budget provisions for advertising their wares. In this way, the public beconos conseious of the value of the articles these corporations sell as well as the standards of quality which these products represent. As we all realize, the war has prevented the pro- duction of most pescetime articles and the producers have concentrated their talents and energies upon the production of articles of war. However, it is only natural that, having during peacetime spent millions of dollars to establish good will and sequaint the consumer with their product, such companies are anxious to continue their advertising campaigns and keep their nanes before the public. This practice would be perfectly proper if the cor- porations paid for their advertising out of profits aftor taxes and renegotiation. Unfortunately, it imn't working out that way. KRUMAN GS