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This file contains:
Typed letter to RN from Donald M. Kendall regarding shareholders at PepsiCo. Includes two handwritten notes. 1pg. [Letter], 7/28/1972
California State College, Fullerton's proposal for RN Presidential Library. Includes several maps, photos, and local information. 24 pgs. [Report], n.d.
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WHSF: Returned, 14-1
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This file contains:
Typed letter to RN from Donald M. Kendall regarding shareholders at PepsiCo. Includes two handwritten notes. 1pg. [Letter], 7/28/1972
California State College, Fullerton's proposal for RN Presidential Library. Includes several maps, photos, and local information. 24 pgs. [Report], n.d.
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
14
1
07/28/1972
Letter
Typed letter to RN from Donald M. Kendall
regarding shareholders at PepsiCo. Includes
two handwritten notes. 1pg.
14
1
n.d.
Report
California State College, Fullerton's proposal
for RN Presidential Library. Includes
several maps, photos, and local information.
24 pgs.
Wednesday, October 07, 2009
Page 1 of 1
PEPSICOSIDENT HAS seen
PURCHASE, N.Y. 10577
TEL. (914) 253-3000
*
DONALD M. KENDALL
CHAIRMAN,
CHIEF EXECUTIVE OFFICER
Honorable Richard M. Nixon
The President
may Ten July 28,- July 28, 1972
The White House
Washington, D. C.
P.S.- york good
Dear Mr. President:
I thought perhaps you might like to see the second
quarterly PepsiCo, Inc. report to our shareholders
dated July 26, 1972.
A front-page article explains to approximately 47, ,500
stock owners precisely why I accepted the chairman-
ship of Business and Industry for the Re-Election of
the President.
Frankly, my respect for you and the need to guide
our company for the best interests of its many share-
holders prompted me to have this article published.
I think this is a time when we should stand up and
be counted.
Sincerely,
Donald Dan Kendall
Enclosure P.S. d used the attached
picture because it mahro
me look younger
CALIFORNIA STATE COLLEGE, FULLERTON
PROPOSAL
FOR THE
RICHARD NIXON PRESIDENTIAL LIBRARY
INTRODUCTION
There are two sites, one in Fullerton and the other in neighboring
Brea, which California State College, Fullerton believes merit consider-
ation for the Richard Nixon presidential library. Cal. State Fullerton's
proposal consists of three parts: poster boards, a book, and video tape.
Both the poster boards and the book emphasize the College's advanta-
geous relationship to six considerations: 1) location in southern Cali-
fornia; 2) air transportation and population center; 3) institutions of
higher education; 4) freeway accessibility; 5) "Nixon Country"; and
6) southern California and Orange County attractions. Following this,
the poster boards and book first study the general Fullerton-Brea area,
then the specific area of the two proposed sites, plus an architectural
rendering for each of the two sites. The book concludes with short
comments on the cities of Brea and Fullerton.
The video tape emphasizes the College, State freeway #57, and views
of and from the proposed sites.
The poster boards and book may be examined separately or together.
The book is keyed to the poster boards with the roman numerals and
capitalized titles of the book following each new poster board presenta-
tion. Under the roman numerals of the book each underlined letter/number
corresponds to the legend on the poster board.
SOUTHERN CALIFORNIA
LEGEND
3
1
FULLERTON PROPOSED
4
2
LIBRARY SITE
7
1)
2
LOS ANGELES
205Mi.
3
SANTA BARBARA
4 SAN BERNARDINO
6
5 SAN DIEGO
6 SAN CLEMENTE
7 BREA PROPOSED
5
LIBRARY SITE
I. SOUTHERN CALIFORNIA
1 and 7- Proposed Library Sites
The sites for the Nixon library are shown in orange. The
proposed Fullerton site is number 1; just to the north of
it is the proposed Brea site, number 7. Both library sites
are in the middle of fast-growing southern California,
perhaps the most dynamic area in the country. These two
sites are not far from the major centers of southern
California:
2- Los Angeles
29 freeway miles away
3- Santa Barbara
130 freeway miles away
4- San Bernardino
40 freeway miles away
5- San Diego
95 freeway miles away
6- San Clemente
36 freeway miles away
AIR TRANSPORTATION WINGOMI.
LEGEND
3
1 POPULATION CENTER OF
C
SOUTHERN CALIFORNIA,
4
FULLERTON.
2
D
B
A. FULLERTON MUNICIPAL
AIRPORT
205Mi.
F
(E
B. LOS ANGELES INTERNA-
TIONAL AIRPORT
6
C. HOLLYWOOD-BURBANK
AIRPORT
D. ONTARIO INTERNATIONAL
AIRPORT
E ELTORO MARINE CORDS
5
AIR STATION
F. ORANGE COUNTY AIRPORT
3
II. AIR TRANSPORTATION WITHIN 60 MILES
1- Center of Population
Studies show that the center of population for the five counties
of southern California is the Fullerton-Brea region. The five
counties are: Orange, Los Angeles, San Bernardino, Riverside, and
San Diego. In fact, the exact population center is almost on
the border of the two cities, just north of the campus of California
State College, Fullerton. A look at the poster board shows that
major airports surround this hub area of Fullerton-Brea:
A- Fullerton Municipal Airport
The Fullerton airport has 20 commuter flights daily to Los Angeles
International Airport. The Fullerton airport is 11 miles from
the proposed sites, on surface roads and a freeway.
B- Los Angeles International Airport
The Los Angeles International Airport is the major airport of
southern California. It is 42 freeway miles from the proposed
sites.
C- Hollywood-Burbank Airport
This airport is northwest of the heart of Los Angeles, and is 48
freeway miles from the proposed sites.
D- Ontario International Airport
The Ontario airport is on the western edge of San Bernardino County,
due east of the heart of Los Angeles. In a year and a half, with
the extension of two freeways (see IV for details), the Ontario
airport will be about 28 freeway miles from the proposed sites.
E- El Toro Marine Corps Air Station
This is the airport where President Nixon lands; it is 24 freeway
miles from the proposed sites.
F- Orange County Airport
The Orange County Airport handles many commercial flights, in
addition to a large number of private planes daily. From this
airport there are direct flights to and from San Francisco. The
airport is 21 freeway miles from the Fullerton and Brea sites.
Other Airports
There are many other airports in southern California close to the
proposed sites: Santa Barbara, Long Beach, San Diego, etc. All are
connected to the sites by freeways. This is also true of the
proposed Palmdale International Airport, 35 miles north of Los
Angeles, or perhaps 55 miles from the proposed sites.
LEGEND
1. CALIFORNIA STATE COLLEGE, FULLERTON
INSTITUTIONS OF HIGHER EDUCATION
2. CAL STATE POLYTECHNIC COLLEGE. POMONA
3. THE CLAREMONT- - POMONA COLLEGES
4. CAL STATE COLLEGE. SAN BERNARDINO
5. UNIVERSITY OF REOLANDS
C
6. LOMA LINDA UNIVERSITY
R
4
7. UNIV. OF CALIFORNIA, RIVERSIDE
2
D
8. SAN DIEGO STATE COLLEGE
9. UNIVERSITY OF SAN DIEGO
B
15
10. CALIFORNIA WESTERN UNIVERSITY
11. UNIV. OF CALIFORNIA, SAN DIEGO
12. UNIV. OF CALIFORNIA, IRVINE
205Mi.
F
E
13. CHAPMAN COLLEGE
14. CAL STATE COLLEGE, LONG BEACH
15. CAL STATE COLLEGE, DOMINGUEZ HILLS
6
16, PEPPERDINE COLLEGE
17. UNIVERSITY OF SOUTHERN CALIFORNIA
18. UNIV. OF CALIFORNIA, LOS ANGELES
19. SAN FERNANDO VALLEY STATE COLLEGE
20. UNIV. OF CALIFORNIA, SANTA BARBARA
21. OCCIDENTAL COLLEGE
22. CAL STATE COLLEGE, LOS ANGELES
23. CALIFORNIA INSTITUTE OF TECHNOLOGY
24. WHITTIER COLLEGE
5
III. INSTITUTIONS OF HIGHER EDUCATION
A. The proposed library sites are in the center of the higher
education complex of southern California. In the five southern
California counties (Los Angeles, Orange, San Diego, Riverside,
and San Bernardino) are 5 of the 9 state universities, and 8 of
the 19 state colleges. The five counties also contain 37 state
junior colleges. Listed below are the more important institutions
of higher education near the Fullerton-Brea hub:
1- California State College, Fullerton
2- California State Polytechnic College, Pomona
3- The Claremont-Pomona Colleges
4- California State College, San Bernardino
5- University of Redlands
6- Loma Linda University
1- University of California, Riverside
8- San Diego State College
9- University of San Diego
10- California Western University
11- University of California, San Diego
12- University of California, Irvine
13- Chapman College
14- California State College, Long Beach
15- California State College, Dominguez Hills
16- Pepperdine College
17- University of Southern California
6
18- University of California, Los Angeles (UCLA)
19- San Fernando Valley State College
20- University of California, Santa Barbara
21- Occidental College
22- California State College, Los Angeles
23- California Institute of Technology
24- Whittier College
B. California State College, Fullerton
1. California State College, Fullerton is two miles from the
proposed Fullerton library site, and three miles from the
Brea site. The two sites and Cal. State Fullerton are all
connected by a superhighway, State #57, the Orange Freeway
(see IV). The College is within five miles of 60 per cent
of Orange County's diversified industry, and within ten
miles of 70 per cent of the county's population. Within
easy driving range of the campus are mountains as well as
Pacific Ocean beaches, plus the many educational, cultural,
recreational, and entertainment attractions of southern
California (see VI).
2. California State College, Fullerton is one of nineteen
publicly supported state colleges, a part of the largest
system of public higher education in the Western Hemisphere.
Founded in 1959, fast-growing Cal. State Fullerton has an
enrollment of over 14,000, making it the largest institution
of higher education in Orange County. Growing at the rate of
CAMPUS MASTER PLAN
3000
LIBRARY
888
00000000
HUMANITIES BUILDING
about 2,000 every year, the College is scheduled to be one of
the two or three largest universities in southern California
by the early 1980's, when enrollment will reach 35,000.
3. California State College, Fullerton offers fully developed
curricula in the liberal arts and sciences, in addition to
specialized areas such as business administration, education,
and engineering. Majors lead to bachelor's degrees in 32
fields (including history, political science, sociology,
economics, speech, communications, American studies, and
Russian area studies), as well as 27 different master's
degrees (including public administration). The academic
programs of the College are organized under five schools --
Arts; Business Administration and Economics; Education;
Engineering; and Letters, Arts, and Sciences, and four divi-
sions - Ethnic Studies; Interdisciplinary Studies; Library
Science; and New Educational Horizons. University status for
the College is provided for in current legislation; in the
future the college will be able to grant doctoral degrees in
conjunction with other universities. Sixty-five per cent of
the undergraduate enrollment is composed of upperclassmen,
and 25 per cent of the total enrollment is at the graduate
level. Thus, Cal. State Fullerton has the size, range and
depth of programs, and advanced students to complement and
make full use of a presidential library.
4. Despite its size and 225 acres, California State College,
8
Fullerton is a human place. The high-rise campus is so
designed that no student will need more than ten minutes
between classes. Just to the south of the College, next
to the dormitories, is a small but select shopping center.
5. California State College, Fullerton is a quality institution.
It was the first California state college to limit admissions
to the top third of high school graduates. Nationally, the
College is the youngest state college to have an accredited
professional school (Business Administration). California
State College, Fullerton is well run, having the lowest
administrative cost of comparable state colleges, and
establishing California "firsts" with its Campus Master Plan
and Master Curricular Plan.
6. California State College, Fullerton is the cultural center
for northern Orange County. At the College a wide variety of
plays, art shows, dance recitals, musical performances, and
lectures are put on yearly by both College and outside per-
formers. Available for community use is the 500 seat Little
Theatre and a planned larger auditorium, which will hold 2,600.
7. California State College, Fullerton can provide many facilities
to a presidential library:
a. The Audio-Visual Center has all types of equipment and
materials for still and motion pictures, filmstrips,
instructional kits, audio and video recordings, graphics,
and other visual material.
9
b. The Instructional Television Center includes a large
professional TV studio, control rooms, and storage rooms.
Television services available to the community include
1) videotaping facilities and use of professional
broadcast cameras and allied TV equipment in the TV
studio, and 2) a complete portable camera and videotape
system.
C. The Computer Center contains third generation equipment and
a large library of computer programs. Instruction on
computers is offered by several academic departments, and
a wide variety of administrators, faculty, and students in
many different areas have computer expertise. An even
larger state computer, located in the Los Angeles regional
center, is available to the College.
d. The College and community both make use of California
State College Fullerton's centers: Center for Economic
Education; Center for Governmental Studies; Technological
Studies Institute; and the Joint (with the University of
California, Irvine) Institute for Urban Studies.
8. The library of California State College, Fullerton currently
has close to 275,000 volumes of books, plus a large collection
of periodicals and tapes. By 1983 the library will hold over
1,100,000 volumes.
a. The library is a Federal Documents Depository. In addition,
it holds all United States Department of State and Department
10
of Labor records on microfilm, and will acquire new
records as they are produced. The library will collect
other federal records on microfilm.
b. The library is also a California Documents Depository.
c. To supplement the federal and state documents, the
library shows special strength in several areas. The
College has a complete labor archives; on microfilm are
the holdings of the leading labor depositories. The
library has concentrated in the field of twentieth century
diplomacy. In both local and California history the
library is especially strong, having purchased many
collections of Californiana.
d. The library is acquiring microfilm files on all major
United States and foreign newspapers. Cal. State
Fullerton will enter into a cooperative newspaper
acquisitions agreement with other California state
colleges. Also, the library is now filming all available
local newspapers.
e. Although the College does not have a law school, the
library has acquired a substantial law library in order
to serve the business administration, public administration,
and educational administration programs. With the
addition of materials on private case law, the collection
would have sufficient strength to support & law school.
f. California State College, Fullerton is one of only four
11
places in southern California to offer a master's degree
in library science. The importance of this for a
presidential library is obvious.
g. The library has all major indexing and abstracting services.
h. The library has a strong and extremely active community
support group which provides good liaison with library-
oriented community leadership.
9. The Special Collections Department of the library holds a
number of things that would mesh with a Nixon presidential
library:
a. California Material:
1) Histories, local histories, politics, bench and bar,
state government, and ecology
2) Manuscripts of early California
3) Collections of publications of California presses
4) Pictures and maps
b. Southern California Material (especially Los Angeles and
Orange Counties):
1) Histories of different counties and towns; plus studies,
reports, and pamphlets; school records and yearbooks
2) Missions, rancheros, genealogy, Mexican California,
and early American California
3) Mining, oil industry, avocado and citrus industries
4) Water (especially the Anaheim Union Water Company,
whose ditch was on the side of Nixon's Yorba Linda
12
boyhood home)
5) Roles of the Indians, Mexican-Americans, and Negroes
c. "The Freedom Center for the Study of Contemporary
Political Ideas":
1) This collection of over 1,600 pamphlets contains
philosophical and religious statements, as well as
political ideas. Included are major political
parties as well as "extremist" groups.
d. Miscellaneous:
1) A large collection of arms control articles and policy
papers
2) Holdings on Israel, the Arab-Israeli conflict, and
American Jews
3) A collection on the Far East, emphasizing the Red
Chinese press
4) Volumes of presidential papers
10. The Oral History Program
a. California State College, Fullerton has had an oral history
program in existence for over three years. The program is
now one of the half dozen largest in the world. In oral
history tape recorded interviews are transcribed and
edited, then placed in typed form in archives for the use
of scholars, journalists, and the like. These transcripts
are an extremely valuable, and in many ways unique, form
of historical documentation. Because of the duration and
13
scope of Cal. State Fullerton's Oral History Program, the
College has available literally scores of trained
personnel: administrators, secretaries, researchers,
interviewers, transcribers, editors, typists, and
librarians.
b. The two professors who head the program at Cal. State
Fullerton are recognized by their peers as creative and
able oral historians. Professor Harry Jeffrey was
trained at the "home" of oral history, Columbia University,
where he directed the Senator Robert A. Taft Oral History
Project. Mr. Jeffrey now heads the College's year old
Richard Nixon Oral History Project. Professor Gary
Shumway is the director of the Community Oral History
Project and the new very large Uranium Industry Oral
History Project. These men collaborated to put on an oral
history conference in southern California to train oral
historians in techniques of starting a new project. So
successful was the program that the professors' peers in
the Oral History Association requested an expansion at the
national meeting. This session, lasting a full day, will
be a unique "how to" workshop. Both professors have
spoken at past Oral History Association meetings, and
Professor Shumway was chosen to write a compendium detailing
every oral history project in the world.
C. Two of the College's projects would be of special value to
14
a Nixon presidential library:
1) The Community History Project, now over three years
old, has centered on Orange and Los Angeles Counties.
Approximately 240 tapes have been transcribed of the
pioneers and children of the first settlers. This
collection is an invaluable source of research data
on the settlement, development and urbanization of
southern California -- so essential to a study of the
Nixon and Ryan (Mrs. Nixon) families. This program is
being expanded and will utilize other disciplines
than history, other techniques than oral history, and
other areas than the growth of the two counties (e.g.
minority groups, profiles of cities, education, and
business) The collection to date concentrates on
the following:
a) Agriculture: especially avocado, citrus, and sheep
raising
b) Business and industry: especially oil, mining,
fishing, ranching, water, and minority group
business
c) Education and art
d) Japanese relocation
e) Southern California Negroes
f) General local histories: for instance, a history
of La Habra, where Mr. Nixon practiced law. The
15
result of these interviews, a book on La Habra,
is now in the White House library; the author is
employed in the College library.
2) The Richard Nixon Oral History Project, focusing on
both families, is primarily concerned with "Dick" and
"Pat" from their births in 1913 to World War II.
During the one year existence of the project, over 165
tapes have been transcribed, and a large core of
personnel trained in both oral history and Nixoniana
has been built up. Also, a meaningful collection of
pictures, books, scrapbooks, school yearbooks, letters,
and family histories has been gathered. The project
will continue on the early years of the principals,
making it the most comprehensive oral history program
on any president's pre-political years. Starting this
autumn the project will also explore the political life
of Mr. Nixon, especially in California. Areas of
concentration over the past year include the following:
a) Nixon and Ryan forebearers
b) Nixon and Quakerism
c) Nixon in Yorba Linda, 1913-1922
d) Nixon the Whittier schoolboy, 1922-1930
e) Nixon the college and law school years, 1930-1937
f) Nixon the attorney, 1937-1942
g) Nixon the speaker
16
h) Nixon the athlete
i) Mrs. Nixon's early years, 1913-1942
j) General background on Orange and Los Angeles
Counties: e.g. life, economy, urbanization,
educational systems, etc.
11. If one of the proposed sites is accepted, California State
College, Fullerton plans a Public Affairs Consortium to
include, among other things:
a. A center where graduate students and scholars would take
courses and do research, using the facilities of the
College and the Nixon library.
b. Degree granting areas might be set up, especially in such
subjects as history, political science, economics,
American studies, Russian area studies, Far Eastern
studies, speech, communications, public administration,
and ecology.
c. Other programs and projects could be instituted, utilizing
the strengths of the Nixon library and California State
College, Fullerton.
Summary: California State College, Fullerton
1. The College is not a small school, but this is all to the
benefit of a presidential library. Cal. State Fullerton will
soon be a university, granting joint doctorates and promoting
a broad range of scholarship. Being a large institution it has
advantages in the number and quality of personnel and facilities.
17
An institution such as Cal. State Fullerton would complement
and supplement the Nixon presidential library.