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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
15
4
n.d.
Report
Organization plan of Southern California
Reagan for Governor Committee. 42 pages
of 72.
Wednesday, June 17, 2009
Page 1 of 1
OPERATIONS MANUAL
SOUTHERN CALIFORNIA REAGAN FOR GOVERNOR COMMITTEE
GENERAL CAMPAIGN ORGANIZATION
The California Campaign Committee to Elect Ronald Reagan Governor is
organized into a Northern and a Southern Campaign Committee. The
Southern California Campaign Committee has accepted the responsibility
for conducting Mr. Reagan's political efforts in the following counties:
Imperial, Inyo, Kern, Kings, Los Angeles, Mono, Orange, Riverside, San
Bernardino, San Diego, San Luis Obispo, Santa Barbara, Tulare, and
Ventura. Mr. Phil Battaglia has been appointed Southern California
Chairman and in turn has appointed County Chairmen and Southern Cali-
fornia Chairmen for certain Campaign divisions.
The Campaign has retained the firm of Spencer-Roberts and Associates,
Los Angeles and San Francisco, to operate as Campaign Directors. Mr.
William Roberts (Los Angeles) is the Southern California Campaign
Director, and Mr. Fred Haffner (San Francisco) is the Northern Califor-
nia Campaign Director. Other Campaign personnel work directly for the
Ronald Reagan for Governor Committee or its entities in the various
counties, regions or districts.
Phil Battaglia, as Southern California Chairman, and William Roberts,
as Southern California Campaign Director, function in conjunction with
the appropriate Steering Committees in an executive capacity for all
facets of the Campaign in Southern California. On the following pages
the major departments of the Campaign are identified and described. We
have also attempted to indicate how these departments will work with
the various Counties, Regions, and Districts of Southern California.
2.
SCHEDULING & TRAVEL ARRANGEMENTS
Scheduling and travel arrangements in Southern California are made
through the office of Mr. Dave Tomshany, Assistant Campaign Director
for Scheduling. He is headquartered at 3257 Wilshire Blvd., Los Angeles
90005 (213) 381-5771. Secretaries assigned to scheduling are Miss
Polly Wyant and Diane Graham. The scheduling procedure for Ronald
Reagan's time will be as follows:
1) Dates will be assigned to specific Counties, Regions, and Districts,
and the appropriate Chairman in conjunction with his Committee will de-
cide how the Candidate should spend his time within that area. Invita-
tions received by Southern California Headquarters will be forwarded to
the appropriate County and Regional Chairman.
2) All written confirmations for Mr. Reagan's time will come from the
Southern California Scheduling Office. County and Regional Chairmen
are urged not to make formal commitments, but to communicate their
schedule decisions to the Southern California Scheduling Office, which
in turn will confirm all appointments.
Travel arrangements for Mr. Reagan, accompanying staff, and traveling
press will be the responsibility of the Southern California Scheduling
Office. Because of the superior ability of local people to choose local
accommodations, the Scheduling Office will frequently request assistance
from local Chairmen and their Committees to decide the locations for
overnight and "rest" accommodations.
Mrs. Reagan will accompany Ron on many, but not all, Campaign tours.
When Mrs. Reagan is part of the tour, the schedule will specifically
indicate that fact, and when it does not, the reverse will be the case.
3.
Accompanying Mr. Reagan on all Campaign tours will be Mr. William
Friedman, Chief Security Officer for the Campaign. His responsibility
is for the security of our Candidate, which we hope never becomes a
serious problem. He wishes to remain as unobtrusive as possible and
does not wish to ever be seated at the llead Table or be publicly intro-
duced.
4.
SOUTHERN CALIFORNIA FINANCE COMMITTEE
Mr. Ed Mills is Chairman of the Southern California Finance Committee.
He is located in the Southern California Headquarters at 3257 Wilshire
Blvd., Los Angeles 90005, (213) 381-5771. Finance Committee members
frequently available at the Headquarters are Mr. Holmes Tuttle, Mr.
A. C. Rubel, and Mr. Henry Salvatori. Mr. Mills is assisted by Mr.
Mike Pritchett, Finance Field Director, Mr. Gene Lipp, and Nancy Ward,
Finance Secretary. The Southern California Finance Committee, in con-
junction with the Northern California Finance Committee, is raising
funds to underwrite many statewide and Southern California Campaign
functions. These include the statewide Advertising Budget, Candidate
travel arrangements, and the Southern California staff.
IMPORTANT: The Southern California Budget does not include many items
which County, Regional, and District Chairmen may wish to employ in the
Campaign. Some of these items are: local secretarial or Headquarters
personnel, establishment and maintenance of Headquarters, Campaign
literature and supplies for local distribution, direct mailing to Re-
publicans, outdoor advertising, or newspaper advertising (See section
on Advertising).
County or Regional Finance Chairmen in conjunction with an appropriate
Committee should be appointed to raise local Campaign funds for two
purposes. One purpose is to meet the local budgetary requirements on
the items described above. The other purpose is to fulfill the quota
which each County or Region has been requested to contribute toward
meeting the Southern California Budget. The Southern California Finance
Committee is willing and anxious to render any assistance to local
Finance Chairmen regarding ways and means of raising the necessary
5.
funds. Mr. Mills will be happy to discuss individual quotas and to
answer specific questions about the Budget, should they arise.
6.
PRESS OPERATIONS
Mr. Lyn Nofziger is State Press Director for the Reagan Campaign. He
usually travels with Mr. Reagan and has responsibility for preparation
and distribution of all public statements which are attributed directly
to our Candidate.
The Southern California Press Director is Mr. Clyde Beane, who is
located at the Southern California Headquarters, 3257 Wilshire Blvd.,
Los Angeles 90005, (213) 381-5771. He is available by phone and will
answer questions regarding press statements and/or local publicity.
Judith Kernoff is secretary to the Press Director and is also located
at the Southern California Headquarters.
The Press staff will endeavor to give assistance on local publicity
releases whenever possible; however, the volume of work is such that
each Chairman should appoint and rely upon local Publicity Chairmen to
fill that need.
7.
ADVERTISING
McCann-Erickson has been retained to develop and purchase the state-
wide advertising in the Reagan Campaign. The Statewide and Southern
California Advertising Budget calls for a widely diversified program
of television, radio, signboards, buscards, and newspaper advertise-
ments. Each county will be called upon to assist in reaching the
goals which have been set.
Brochures and other printed materials will be covered in the Section
on Campaign Materials.
8.
RESEARCH
Behavior Science Corporation, 8155 Van Nuys Blvd., Panorama City,
(213) ST 1-2555, has been retained as the research agency for the
Reagan for Governor Campaign. Its purpose is to put into the hands
of our Candidate and his supporters the material which they will need
to wage a winning Campaign. Every effort will be made to make those
materials both authoritative and timely. The research agency works
closely on the development of Position Papers, public statements, and
Campaign materials.
You can send ideas, reports, and data to supplement those available
to Behavior Science Corporation to Southern California Headquarters,
3257 Wilshire Blvd., Los Angeles 90005, Attention: Research. Your
ideas on issues are welcomed and encouraged.
GEOGRAPHIC ORGANIZATION
The Southern California Reagan for Governor Committee is responsible
for conducting the Campaign in 14 Southern Counties. They are Imperial,
Inyo, Kern, Kings, Los Angeles, Mono, Orange, Riverside, San Bernar-
dino, San Diego, San Luis Obispo, Santa Barbara, Tulare, and Ventura.
Except for Los Angeles, each County is organized with its own Chairman
and Reagan Committee. The Chairman and his Committee have the responsi-
bility and the authority to conduct the campaign within the geographic
boundaries of their County. They are concerned with all the varied
facets of a modern campaign. establishment of headquarters: fund-raising;
recruitment and supervision of precinct organization: the promotion and
conduct of special events for our candidate; advertising; and various
other activities which are outlined in this manual.
Because of the complexities and size of Los Angeles County, it has
been organized on the basis of seven Regions. Each of these Regions has
the prerogative of an independent County and is authorized to conduct
the Reagan campaign within its boundaries. (See roster of Regional
Chairmen, Los Angeles, for communities within each Region.)
The individual on the Southern California Campaign Staff who is direct-
ly concerned with coordinating and assisting the geographical organiza-
tion of the campaign is George Young. He is available at Southern
California Headquarters, 3257 Wilshire Boulevard, Los Angeles 90005,
(213) 381-5771. He has responsibility for the general supervision of
Staff Representatives, both in and out of Los Angeles County. These
Staff Representatives are intended to assist the local Reagan Chair-
man in conducting a successful campaign in all its phases.
COUNTY ORGANIZATIONAL FORMAT FOR THE REAGAN FOR GOVERNOR CAMPAIGN
Below is a suggested format for organizing the Reagan Campaign Committee
in each County. It is based upon experience in previous campaigns; how-
ever, it should be modified to meet any unique local situations. The
County Chairman for Reagan should bring together a group to assist him
numbering from 10 to 20 individuals who will accept campaign responsi-
bilities and/or serve in an advisory capacity to the chairman.
The County Chairman should recruit an effective volunteer to accept
the following positions
1. Finance Chairman
2. Publicity Chairman
3. Precinct Chairman
4. Campaign Headquarters Chairman
5. Special Events Chairman
6. Speakers Bureau Chairman
The general duties of each of the individuals are these
1. Finance Chairman: He should bring together a finance committee
which will accept the responsibility for raising the campaign funds
needed in that county. Fach county will finance its own campaign ef-
forts, including direct mail, local advertising, hoadquarters operation,
local staff, etc. Each county finance committee will have a relatively
free hand in the solicitation of funds. Major fund-raising events
should be coordinated with Ed Mills, Southern California Finance Direc-
tor.
2. Publicity Chairman: The volunteer publicity chairman will be
responsible for planting locally-oriented news releases with local media.
No issue-oriented releases will originate from local committees. They
will be handled exclusively for Mr. Reagan by his Press Director.
3. Precinct Chairman. The county precinct chairman will be re-
sponsible for recruiting and coordinating the Reagan precinct campaign.
The Southern California campaign headquarters will make available a
campaign format in this field, as it will in others. Literature which
has not been produced by the Reagan campaign should not be distributed
by persons representing themselves as Reagan workers.
4. Campaign Headquarters Chairman The campaign headquarters
chairman is responsible for establishing and manning all Reagan head-
quarters in the county. We suggest that at least one headquarters be
established for every 50,000 registered Republicans and that one head-
quarters for every 30,000 Republicans be established if financially
possible.
5. Special Events Chairman: The special events chairman will be
responsible for the promotion and organization of special campaign
events which will surround the appearance of Mr. Reagan in the county.
6. Speakers Bureau Chairman: The speakers bureau chairman will
be responsible for recruiting effective representatives to speak in
Mr. Reagan's behalf at selected meetings within the county. He will
need to coordinate his activity with Mr. Ben Cooper State Speakers
Bureau Chairman.
HEADQUARTERS
Outlined below are a series of official Reagan campaign principles for
the conduct of Headquarters:
1. Headquarters will be maintained a minimum of 8 hours per day,
Monday through Friday. (Certainly, an extension of these hours
will be necessary as the work load increases.) It should be neat,
well-lighted, and display a friendly attitude.
2. Supervision of the Headquarters should be delegated to a Head-
quarters Chairman, and that Chairman should accept responsibility
for everything which transpires within the Headquarters. If your
committee chooses to hire an office manager/secretary, we feel
it would greatly enhance the operation of the Headquarters.
3. The Reagan Headquarters must be open to all supporters and
should not have an exclusive atmosphere which would preclude the
participation in the campaign by any person. It is imperative
that volunteers have useful projects on which to work, and we sug-
the following for your consideration:
a. The typing of mailing labels from precinct sheets for
the purpose of a Republican mailer to be sent immediately
before Election Day.
b. The preparation of materials needed for precinct opera-
tions, including "Get Out the Vote" kits for Election
Day.
C. The sending to and receiving of Register for Reagan kits
which will be available to you.
d. The promotion, either through the mail or by telephone,
of special events in the campaign.
4. The only materials to be distributed or displayed in Reagan Head-
quarters will be approved campaign materials which are available
from Southern California Headquarters. Special campaign pieces
which you may wish to produce for their local value can be approved
through a phone call to Phil Battaglia.
PROCEDURE
Campaign Follow-up
On all occasions where Mr. Reagan is in your area, please
send a list of people who should receive a personal thank-
you letter from Mr. Reagan, to Kathy Davis, 1300 West
Olympic Boulevard, Los Angeles 90015.
Information needed for these letters is:
1. Name (please state if person should be addressed
by first name)
2. Address
3. Brief statement of what person should be thanked for.
This should help keep up the enthusiasm of your workers.
:
SOUTHERN CALIFORNIA PRFCINCT PLAN
The Reagan Precinct Operations will be conducted on a three-phase for-
mat. The first two phases will be concerned with identifying the Reagan
voters in each Precinct. A third phase will be designed to assure that
every person identified as a Reagan voter casts a ballot on June 7th.
In addition to the three-phase program as outlined below, other optional
projects may be initiated where sufficient personnel and finances exist.
GENERAL GOALS OF PHASES I, II & III
Phase I : Recruit as many Precinct Cantains as possible who will canvass
their Precinct between May 24 and May 29. The Canvass can be accom-
plished either by phone or door-to-door and is specifically designed
to identify the Reagan voters. Canvass results will be returned to the
ADPC's by May 31.
Phase II From June 1 through June 6, the Precincts which remain uncan-
vassed will be covered by utilizing an organized phone-bank.
Phase III. The election day program will attempt to bring every person
identified as a Reagan voter to the polls. A Victory Squad Kit will be
prepared for each Precinct, and the Canvass results for that Precinct
included in the kit. From 9.00 a.m. to 12:00 noon on Flection Day,
regular Precinct Captains will come to the Precinct Headquarters for
the purpose of picking up the kit for their Precinct. From 12.00 noon
on, persons recruited for the Reagan Victory Squad will report to Pre-
cinct Headquarters for the purpose of picking up the remaining uncovered
Precincts.
LISTING OF REQUIRED MATERIALS
1. As early as possible in May (the 15th is a reasonable estimate),
the Data Processing Walking Sheet (in duplicate) will be available
to each ADPC in Los Angeles County. In other Counties, arrange-
ments for Walking Sheets or Precinct Sheets (if Data Processing
is not available) will have to be made locally. He should deliver
to each Precinct Cartain the original copy for use in the Canvass.
Unassigned precincts should have available phone numbers placed
next to the voters' names in preparation for the phone blitz June
1 through 6.
2. Victory Squad Kits should be prepared in each Headquarters as early
as possible. They will consist of a hard cardboard backing, a
map of the Precinct, a set of instructions, a supply of Reagan
literature including doorknob hangers, and a pencil.
RECOMMENDED CALENDAR FOR PRECINCT OPERATIONS:
April 15 - May 15
Recruitment of Precinct Personnel including
Community Chairmen, Assembly District Chairmen,
and Precinct Captains.
May 1 - May 15
Preparation of Victory Squad Kits.
May 15 - June 6
Placing phone numbers on Walking Sheets for
uncovered Precincts.
May 23 - May 26
Precinct-by Precinct Canvass to identify Reagan
voters.
May 27 - May 30
Clean-up of uncontacted voters for the Reagan
Canvass.
By May 31 -
Transmittal of Canvass results on Walking Sheets
to Reagan Precinct Chairmen.
June 1 - June 6
Telephone Blitz to canvass uncovered Precincts.
June 1 -- June 6
Final assembly of Victory Squad Kits and Com-
pilation of Priority Precinct List.
June 7 - A.M.
Assignment of Victory Squad Kits to Precinct
Captains from each Reagan Victory Squad Head-
quarters.
June 7 - P.M.
Assignment of Victory Squad Kits to Victory
Squad Workers.
OPTIONAL PRECINCT PROGRAMS
1. A piece of Reagan literature will be specifically designed and
available for door-to-door distribution. It will be necessary for
each local Reagan Committee to finance the printing of this piece
if they choose to use it. For purposes of budgeting, the piece
will cost 1¢ each. If you multiply 1¢ by 70% of the registered
Republicans in the area, you will have a very accurate estimate of
the money needed.
Literature can be distributed in two ways. A special literature
blitz can be organized on the weekends of May 20-May 22, or it can
be distributed door-to-door by those Precinct Captains who choose
to canvass in that fashion.
2. The Register for Reagan Kits which are available at the local Reagan
Headquarters are versatile and can be adapted for use by Precinct
Captains. As Precinct workers are recruited, they can be supplied
with kits and in turn recruit additional personnel for the Reagan
Campaign. The Register for Reagan Program can be carried out on a
door-to-door basis as well as the many other avenues which are
described in the kit.
3. Additional projects for the Reagan Precinct Organization must be
cleared with the Southern California Chairman or his office.
REGISTER FOR REAGAN
If you have not received a supply of REGISTER FOR BEAGAN kits, please
let us know. We think this is a useful project which can keep almost
anyone effectively busy in Ron's behalf.
HOW TO DISTPIBUTE THEY
You can give them to people who drop by the Headquarters and ask to help
in the campaign. You can mail them to people who have indicated their
support for Ron in the past. (Tach county must supply their own #10
envelopes if they wish to mail the kits.) "e suggest that you keep a
percentage of the kits in reserve to send to persons who sign up for
the campaign. If you distribute all of them at first. we may not be
able to supply you with replacements until some of the contributions
begin to come into Southern California Headquarters. These contribu-
tions will finance the printing of additional kits.
WHAT'S IN THE KIT?
1. A dover letter from Fonald Peagan explaining the project and
asking his supporters to help in the campaign.
2. A registration petition for our recruiters to sign up six voters
who will publicly support Ronald Reagan for Governor.
3. A remittance envelope in which the recruiter may carry the kit
and in which he can return the registration petition and the con-
tributions to your Headquarters. (You must use a rubber stamp or
some other method to print the desired return address on this
remittance envelore.)
WHAT HAPPENS TO THE CONTRIBUTION:
The minimum contribution to REGISTER FOR REAGAN is $1.00. This dollar
will be forwarded to Southern California Peadquarters with the data
processing transmittal forms (see attached). The dollar will be used
to cover the cost of placing the name on our I.B.N. Newsletter list,
the printing and postage for our Newsletter and Special Campaign Bulle--
tins (which each of the persons who REGISTER FOR REAGAN receive) and
the printing and shipping costs of the REGISTER FOP PEAGAN kits. All
revenue received from contributions in excess of $1.00 will remain
with the local Reagan Committee. The $1.00 received by the Southern
California Headquarters for each name will be credited to the State
Budget cash donation quota of the local Reagan Committee.
HOW TO USE THE REGISTRATION COUPONS WHEN THEY ^PF RETURNED TO HEADCUAPTERS
Each registration petition contains six coupons on which to register a
new supporter or a man and wife who are supporters. The petition is
perforated so that the coupons can be separated and filed in your Fead-
quarters for various uses. We tried to keep the coupon as simple as
possible, and we did not list all the possible ways that a Reagan sup
porter can help win the election. We did include a box to be checked
if the new supporter wishes to be contacted by his local chairman (or
anybody acting in his behalf) for campaign work. Any such person should
be contacted as soon as possible by someone who can explain the various
ways of helping in a campaign - i.e., finance committee, precinct work
headquarters work. speakers bureau, etc.
TRANSMITTAL OF NAMES & CONTRIBUTIONS TO SOUTHERN CALIFORNIA HEADOUARTERS:
The data processing transmittal forms (see attached) are to be typed
in your Headquarters from the registration petition. They must be 100%
accurate and follow the coding on the attached set of instructions.
The minimum information which qualifies a name for the system is name,
address with zip code, telephone number with area code ( N.L. if not
listed) county code, and Assembly District number. Ue will return all
names which do not contain this information. The additional informa-
tion categories registration, contribution key leader, volunteer,
etc. are optional. If you can supply this for some or all of your
names, it will make the svstem more useful to your committee.
WHAT WILL THE SOUTHERN CALIFORNIA REAGAN COMMITTEE DO UITH THE NAMES?
We will put them on our general data processing tape. Each person will
then receive campaign Newsletters and Special Campaign Bulletins. The
Southern California Committee will supply your local committee with a
3 X 5 index card on each new name submitted SC that you can check its
accuracy and integrate it into your local file. You will also receive
periodically a standard print-out listing persons in your County (Region
or District) whose names are in the system.
HOW CAN YOU MAKE USE OF THE DATA PROCESSING SYSTEM?
1. The 3 X 5 index cards you automatically receive can be used to
maintain a master file of Reagan supporters. The alphabetical
print-outs (discussed in the paragraph above) can serve as a
similar guide.
2. Ve can provide 3 X 5 index cards or print-outs which are sorted
geographically in the following ways by city, by county, by zip
code, by Assembly District, or any combination of these i.e.,
all names within a county, then within a city, then listed alpha-
betically. You can also request sorts based upon other informa-
tion (if your transmittal sheet included all the information), such
as: registration, contribution or volunteer activity. These sorts
can also be made on any of the above geographical divisions, i.e.,
all persons who volunteered for precinct work within a certain city.
3. In addition to index cards and standard print-outs, our system has
other capabilities, such as printing qummed or cheshire labels
(which you can use for special mailings. etc.) and addressing en-
velopes, post cards, and self-mailers. If you have questions re-
garding the feasibility of other potential uses for this system,
please call George Young at Southern California Headquarters, (213)
381-5771.
YOUTH FOR REAGAN
As Mr. Reagan has said many times, the importance of youth in California
is underscored by the fact that people under 26 form the largest voter
bloc in the State. To have an effective campaign we must have the help
and support of California's youth.
This is the goal of Youth For Peagan. Enclosed is a copy of the organi-
zational structure of the YFR State Steering Committee. Hopefully,
every county will have a similar organization. It is the State Commit-
toe's responsibility to sce each county has a Youth For Peagan organiza-
tion and that it does two things (1) is active and gets results and
(2) acts in accordance with the goals of the campaign as stipulated by
Mr. Reagan.
The have available a unit organization kit, containing everything a YFR
Club needs to get itself going. If you have any names of people under
26 (25 and younger) please have them drop a line to Jack Wheeler,
State Chairman for Youth For Peagan, at 3257 Wilshire Boulevard, Los
Angeles, California 90005. The projects we are primarily concerned
with are these:
1. A YFR club on every high school campus in your county.
2. A YFR club on every college campus in your county.
3. A YFR club in as many labor unions, industries, and businesses
as possible.
1. Agricultural and Church YFR clubs.
5.
Bumper Branding and literature distribution drives.
5. Voter-registration drives.
7. Volunteer work in precincts, headquarters, and over-all campaign
projects.
8. Reagan Girls. The Reagan Girl outfit has been chosen by Mrs.
Ponald Reagan and is to be the only Reagan Girl costume. In charge
of the Reagan Girls is Miss Cherie Adams, 13640 Ottoman, Panorama
City.
Youth For Reagan -- the Brown is out to Lunch Bunch that is
hopes to make every young person in California aware that Ronald Peagan
not only will be, but must be, Governor of California in 1966.
YOUTH FOR REAGAN STEERING COMMITTEE
CHAIRMAN
Jack Wheeler
Chief Executive Officer of YFR
ASSISTANT CHAIRMAN
John Peterson
Assists Chairman in the Chairman's various func--
tions.
SECRETARY
Dcnnie Plackman
Responsible for minutes of all meetings, cor-
respondence, records, and files.
TREASURER
Responsible for all YFR monies
REGIONAL DIRECTORS
North - Joe Dennin
Organizes and supervises all YFR units within
South -
their respoctive regions and responsible for
Central -
coordination of said units in joint projects.
MEMBERSHIP &
ORGANIZATION CHAIRMAN
Nancy Arth
Responsible for publications and distribution
of all YFR campaign materials.
PUBLIC RELATIONS CHAIR
MAN
Supervises YFR publicity, YED Newsletter:
responsible for maintenance of good relations
between YEP units in accordance with campaign
goals.
PROGRAM CHAIRMAN
Pat Dunnebeck
Maintains a central calendar of YFR activities
in conjunction with Republican and Democratic
gubernatorial activities responsible for
programming all YFR activities.
INDUSTRIAL RELATIONS
CHAIRMAN
Responsible for membership, YFR activities,
and relations with industry, businesses, and
labor organizations.
AGRICULTURAL RELATIONS
CHAIRMAN
Lucy Livingston
Responsible for membership, YFR activities, and
relations with young people engaged in agriculture
COLLEGE CHAIRMAN
Steve Pingel
Responsible for membership, YFR activities,
and relation on and with college campuses.
HIGH SCHOOL CHAIRMAN
Bill Steel
Responsible for membership, YFR activities,
and relations on and with high school campuses.
VOLUNTEER GROUP COORDINATOR
Responsible for relations and coordination of
activities between YFR and the various Repub-
lican volunteer organizations.
YOUTH FOR REAGAN - TERRITORIAL BREAKDOWN
REGIONAL
1. North
2. Central
3. South
COUNTY *
1. County Chairman
2. Steering Committee (patterned after
State S.C. structure relative to size
and importance of county)
UNIT
1. Local units within the county
delineated as to function (i.e.,
college, farm, industry)
*NOTE: The smaller counties will be area-ized into larger
units functioning on the county level (see above).
YOUTH FOR REAGAN COUNTY CHAIRMEN (as of April 11, 1966)
CHAIRMAN
COUNTY
"ILLIAM BARCLAY ALLEN (PILL)
LOS ANGELES
Reagan for Governor Headquarters
3257 Wilshire Boulevard
Los Angeles 90005
(213) 381-5771
DON FLEMING
ORANGE
Reagan for Governor Headquarters
1711 North Main Street
Santa Ana 92706
(714) 547-8225
TONI MARTIN & BOB KEYES
SAN DIEGO
Roagan for Governor Headquarters
10th & C Streets
San Diego 92101
(714) 232-7661
ERIC PHILLIPS
SAN BERNARDINO
Founders Hall
Redlands
(714) 793-2121
BILL SAUK
VENTUPA
Reagan for Governor Headquarters
493 East Main Street
Ventura 93001
)
RICHARD TRONVIG
SAN LUIS OBISPO
Reagan for Governor Headquarters
1037 Charro Street
San Luis Obispo
(805) 544-0225
ARNOLD KIRSCHENMANN
KERN
Reagan for Governor Headquarters
1330 Chester Avenue
Bakersfield 93301
(805) 327-8663
LES SANDERS
IMPERIAL
116 West "J" Street
Brawley
YOUTH FOR REAGAN " REGION CHAIRVEN. HIGH SCHOOLS
LOS ANGELES COUNTY
REGION 1
LANCE ANGERPOFFER
794-6260
1000 Mt. Curve, Pasadena
Chairman
NANCY ROBERTSON
796-0785
245 S. San Gabriel,
Vice-Chairman
Pasadena
REGION 2 JOHN PANAMA
966-2794
209 S. Fillward,
West Covina
REGION 3
JEFF SEGAL
397-6070
12126 Alberta Drive,
Culver City
PETER SHERIDAN
838-8980
10709 Praddock Drive,
Culver City
REGION 4 JOHN TAGG
868-7054
12806 Behrens Avenue,
Norwalk
REGION 5
DANA ROHRABACHER
375-4967
26131 Barkstone,
Rolling Hills,
REGION 6
JEFF SEGAL
As Above
PETER SHERIDAN
As Above
REGION 7
MIKE NOLAN
892-0640
9633 Kester Avenue,
Sepulveda
SPEAKERS BUREAU REAGAN FOR GOVERNOR. BEN COOPER, STATE CHAIRMAN.
The Speakers Bureau was formed to provide those who wish to represent
Mr. Reagan with the information they must have and the policy which
conforms to Mr. Reagan's wishes.
Because of his popularity Mr. Reagan is getting many more requests
for appearances than the other candidates. This means he must also
turn down more requests. It is this bureaus job to send as a
representative one who will convey the views of Mr. Reagan
not the speakers own views. Some of the speakers will be prepared
for question and answer sessions some prefer giving a straight
presentation
both types of appearances must follow the policy
of the Speakers Bureau Manual, which is given to those representa-
tives only after they have met with the State Chairman, and dis-
cussed some of the issues not covered in the manual.
When a request is received for a speaker to represent Mr. Reagan,
it should be referred to the Speakers Bureau Director for that
county. If one is not yet set up, please refer calls to the main
office in Southern California Headquarters. Ben Cooper or Laura
Horden will take the necessary information and notify the requesting
organization when a speakr has been confirmed.
Inspired by Mr. Reagan's common sense approach to California's needs,
the Speakers Bureau wishes to turn to the local community and utilize
the wealth of enthusiasm and talent that is available. The County
Chairmen are asked to gather names of those who are respected by the
community and who represent the broad base of Republican thought.
It is not the aim of the Speakers Bureau to attempt to teach anyone
how to do public speaking, but, to make available study material, establish
guide lines of policy and assist the personal representatives of the
candidate to be prepared for that all-important personal contact with
the public.
This Speakers Manual is for the use of qualified speakers
designated by the Ronald Reagan for Governor Committee.
Speakers will be provided with additional current material
as it becomes available.
The approach of all speakers for Ronald Reagan should incorporate
their own personalities, experiences, speech patterns and habits,
and always be based on the positive aspect. We all have our pet
issues, and each of us fancies himself as a political strategist.
These pet issues and strategies must be forgotten if they do not
harmonize with the basic campaign themes.
The speaker does not have the latitude of voicing personal opinions
regarding issues. Be very careful of this. Most audiences will
accept your words to be those of Mr. Reagan.
STUDY THE CAMPAIGN THEMES AND STICK WITH THEM.
The 11th Commandment SPEAK NO EVIL ABOUT ANY OTHER REPUBLICAN
must be closely adhered to. This is the GO Party. The party
that is GOing into the future with determination, with enthusiasm
and a positive knowledge that its program is most certain to result
in progress. In order to do this we must be a united party, a
party with unity of purpose, welded together in Principle.
INSTRUCTIONS
Requests for speakers are received by phone and by mail at the
Southern California Speakers Bureau, Ronald Reagan for Governor
Headquarters, 3257 Wilshire Blvd., Los Angeles, 90005. Tele-
phone: 381-5771. Mrs. Laura Horden, staff secretary, will contact
you by phone and confirm your speaking engagement by letter.
You will be provided with all the pertinent information regarding
the meeting. Please note the speakers request form in this section.
It will be filled in and a copy will be sent to you.
Preparation
1.
Study all the material in this manual.
2.
Prepare your own outline on issues with which you are most
familiar.
3.
The fewer issues, the better.
4.
Know your subject.
5.
Be prepared for a question and answer period. (Know where
Mr. Reagan stands on all the issues included in this manual).
6.
Know your audience.
7.
Suggest to a few friends that they attend the meeting. Provide
them with a question or two that you would like to answer.
3.
Prepare a kit with campaign literature to take with you and
make available at the meeting.
Delivery
1.
Speak from notes, an outline or from memory. PLEASE DO NOT
READ YOUR SPEECH.
2.
Adhere to the time limit.
If you cannot answer a question, say so - frankly and honestly.
Offer to obtain the answer and relay it. Get the name and address
of the questioner and then call or write the Speakers Bureau. An
answer will be obtained and sent by mail to the questioner.
3.
If the opponent has planted hecklers in the audience - be nice
be firm. Don't show your annoyance or anger. We don't have
to argue to win.
4.
In your mental preparation remember you are speaking on Principle,
not - the personality involved. Please remember that before,
during and after your speech whatever you say and do will reflect
directly on Mr. Reagan. Many times a passing remark is remembered
and used for the good or to the detriment of the candidate.
5.
At close of talk ask for volunteers. Strees need for individual
effort.
Attitude
1.
Mr. Reagan has made it clear that he is campaigning against the
present administration in Sacremento and NOT against other
Republican candidates. He insists that those who speak in his
behalf make no attacks of any kind on fellow republicans. This
is the only way to demonstrate party unity.
2.
We all resent a speaker who speaks down to us or presupposes
our disagreeing with him. This creates a feeling of distrust.
Let us not be guilty of this lack of good taste.
3.
Don't fight! Don't argue! Don't get angry or call names!
A vitriolic, "know-it-all", cocky attitude leads to defeat.
4.
Do be informed, positive and confident. You can then be good
natured because you are informed, positive and confident.
Follow-up
1.
If you will write a thank-you note to the chairman or hostess
of the meeting, your thoughtfulness will not only be appreciated
by the Speakers Bureau, but will create a further favorable
impression for the Reagan campaign.
2.
Complete the Speaker's Appraisal form and mail it to the
Speakers Bureau, Reagan Headquarters, 3257 Wilshire Blvd.
Los Angeles. 90005.
3.
If persons at the meeting tell you they want to help in the
Reagan for Governor campaign, have them fill in the volunteer
cards which will bei supplied.
Attached is a sheet which shows the format for some new campaign material
which is now available.
In the upper left hand corner is the format for the quarter card which is
11" X 14": It is printed on cardstock so that it may be tacked to tele-
phone poles, fence posts, etci
In the upper right hand corner is the format for the one sheet poster
which has been available for some time. It is useful in Headquarters,
in Rallies, or store fronts.
In the center of the page is the copy for our 24 sheet billboard. We
suggest that you communicate your orders for these as soon as possible.
At the bottom of the page is the copy for the bus card. It is two feet
high and six feet long, and is printed on white paper.
Your order for these materials should be directed to:
Reagan for Governor Headquarters
3257 Wilshire Boulevard
Los Angeles, California 90005
Attention: Cliff Standing
Prices are as follows:
QUARTER CARDS
($ .08 each)
ONE SHEET POSTERS
( .15 each)
24 SHEET BILLBOARDS
( 7.50 each)
BUS CARDS
( 1.50 each)
For Governor.
Ronald
REAGAN
For GOVERNOR
QUARTER CARD - 11" X 14" CARDSTOCK -
RONALD REAGAN
RED, WHITE & BLUE
ONE SHEET POSTER - 22" X 35"
For common
sense answers
to California
Vote for Ronald
problems
REAGAN
24 SHEET BILLBOARD
Vote for Ronald
.For common
sense answers
REAGAN
to California
problems
BUS CARD - RED, WHITE & BLUE - ALSO SAMPLE FOR LARGE PAINTED BULLETINS
CAMPAIGN MATERIALS ORDER FORM
TO BE SHIPPED TO:
DATE:
NAME:
ADDRESS
PHONE:
CITY:
ZIP CODE:
ITEMS
QUANTITY
PRICE
CHARGE
BIOGRAPHIES OF REAGAN:
($ 7.50 per 1,000)
$
BUMPER STRIPS:
( 32.00 per 1,000)
BROCHURE
( 10.00 per 1,000)
REAGAN SPEAKS OUT ON THE ISSUES
( 7.80 per 1,000)
CRIME:
PUBLIC WELFARE:
EDUCATION:
ACADEMIC FREEDOM:
AGRICULTURE:
POLITICAL APPOINTMENTS
TAXES AND EXPENSIVE
CALIF. GOVERNMENT:
8 X 10 GLOSSY PHOTOS :
( .13 each)
ASSORTED REAGAN BUTTONS
( 15.00 per 500)
REAGAN BAR PINS
( .50 each)
MEN'S LAPEL:
WOMEN'S CLASP:
NEWSPAPER REPRINTS:
( 6.83 per 1,000)
QUARTER CARDS:
( .08 each)
ONE SHEET POSTERS :
( .15 each)
24 SHEET BILLBOARD PAPER:
( 7.50 each)
BUS CARDS (2' X 6') :
( 1.50 each)
SHIPPING COSTS:
ADDRESS ORDERS TO:
TOTAL CHARGES:
MR. CLIFF STANDING
REAGAN FOR GOVERNOR HEADQUARTERS
3257 WILSHIRE BOULEVARD
LOS ANGELES, CALIFORNIA 90005
(213) 381-5771