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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
21
9
n.d.
Report
Manual/intinerary detailing functions/duties
of Advance Man (cont. from Folder 8).
17pgs.
21
9
n.d.
Report
Manual detailing duties of Rally Man. 17pgs.
Thursday, May 28, 2009
Page 1 of 1
CHAPTER XVI
OPERATION "THANK YOU"
In the back of this advance manual you will find 2 sets of Thank You note
forms entitled (1) VIP Thank You Note Form" and (2) "General Thank You
note form".
As soon as the aircraft arrives, you will give to Dwight Chapin the
completed - typed or printed but not hand-written - "VIP Thank You note
form". Chapin will be near the candidate at all times and will make notes
on any conversations which might improve the Thank You note letters to
the VIPs.
Even before the party arrives you will mail the completed "General Thank
You note form" - typed, printed but not hand-written - to Kay Odell,
Nixon for President Committee, 450 Park Avenue, New York, New York 10022.
Each morning the Washington Tour Office will phone Kay Odell and if the
"General Thank You note form" has not arrived in New York three days after
the arrival of the travelling party, the Tour Office will be on the phone
to you pressing for the completed "General Thank You note form". If
you reply to the effect that you left a local volunteer in charge of
doing it and that he will mail the form to Kay Odell, we know you have
"blown it" because you have gone on to the next city and can't control
the situation at your previous stop.
Note that both the "VIP Thank You Note Form" and the "General Thank You
note form" absolutely must include the following items:
(1) Full name and address.
(2) Whether address on a first- or last-name basis - salutation.
(3) The function the person performed -- for example, on the
"VIP Thank You note form" - "overall chairman" and on the "General Thank
You note form" -"motorcade driver".
(4) The date and type of RN event - such as "Reno, Nevada,
evening rally, October 26, 1968".
Again, it cannot be overemphasized that the Thank You lists must be
prepared before the candidate reaches town, and the standard objection
that there may be a switch in a motorcade driver or even in a VIP's duties
is virtually a mistake we will have to live with rather than delay Thank
You notes to everybody else connected with the event.
-52-
Address pass, oregon
5/25/68
June 4, 1963
SAMPLE "THANK YOU" NOTE
Dear Mr. Peacock:
This in just a note to
express by approciation for the
part you played in making Jay visit
to Klasath Falls the enjoyable and
successful one it was.
A special highlight of the
occasion for US was the superb
performance of the "Shar and the
Marquin", Our compliments to you
as the director and to the talented
musicies.
With best vishes,
Sincerely,
Mr. Kim Pencock
Route 2 - Box 631W
Klemath Falls, Oregon 97601
ACTION:
REPRINTS:
M/L
CAMPAIGN
BOOK
PHOTO
WANTS TO WORK
OTHER
MATERIAL
STATE:
0/29/03
June 5, 1968
SAMPLE "THANK YOU" NOTE
Dear Mr. Clark:
This is just a note to
thank you for everything you did
to insure the successful coordination
of activities during my visit to
Phoonix last week.
The arrangements at the
airport could not have been better
in any respect, and we want you
to know of our appreciation.
With best wishos,
Sincerely,
Mr. Howard W. Clark
Assistant Mirports Director
Sky Harbor Airport
3200 Sky Harbor Boulevard
Phoenix, Arizona
ACTION:
REPRINTS:
M/L
CAMPAIGN
BOOK
PHOTO
WANTS TO WORK
OTHER
MATERIAL
STATE:
MM:SC
x-K
Phoenix, Arizona
5/29/68
June 5, 1968
SAMPLE "THANK YOU" NOTE
Dear Reverend Eraitner:
Mrs. Nixon and I greatly
appreciated the opportunity we
had to be with you in Phoenix last
week.
We shall long remember
our visit and vant you to know
how much NO onjoyed your inspirational
invocation and benediction.
With our very best wishes,
Sincerely,
Reverend Keith Kreitner
Saint Paul's Mamorial Parish
Tuscon, Aviaona
ACTION:
REPRINTS:
M/L
CAMPAIGN
BOOK
PHOTO
MATERIAL
WANTS TO WORK
OTHER:
STATE:
DATE:
Page 1
VIP THANK YOU NOTE FORM
EVENT (S)
ADVANCE MAN:
Give to Chapin as soon as plane lands
CITY:
LETTER
/
PICTURE
NAME AND ADDRESS
SALUTATION
TITLE/POSITION
COMMENTS (Activity Performed)
GOVERNOR
SENATOR
SENATOR
CONGRESSMAN
CONGRESSMAN
GOP STATE CHAIRMAN
REPUBLICAN
NATIONAL
COMMITTEEMAN
REPUBLICAN
NATIONAL
COMMITTEEWOMAN
NIXON STATE
CHAIRMAN
OVERALI
CHAIRMAN OF EVENT
DATE:
VIP THANK YOU NOTE FORM
PAGE 2
EVENT (S)
ADVANCE MAN:
CITY:
LETTER 7
PICTURE
NAME AND ADDRESS
SALUTATION
TITLE/POSITION
COMMENTS (Activity Performed)
PAGE I
GENERAL THANK YOU NOTE FORM
EVENT (S)
ADVANCE MAN:
Before travelling party arrives, mail to
Kay Odell, Nixon for President Committee
CITY:
450 Park Avenue, New York, New York 10022
LETTER /
PICTURE
NAME AND ADDRESS
SALUTATION
TITLE/POSITION
COMMENTS (Activity Performed)
PUBLICITY
CHAIRMAN
ASSISTANT TO
PUBLICITY
CHAIRMAN
PHYSICAL PRESS
FACILITIES
CHAIRMAN
ASSISTANT TO
PHYSICAL PRESS
FACILITIES CHAIRMAN
ASSISTANT TO
PHYSICAL PRESS
FACILITIES CHAIRMAN
AIRPORT ARRIVAL
CHAIRMAN
INVITATION
COMMITTEE
CHAIRMAN
TELEPHONE
CHAIRMAN
ASSISTANT TO
TELEPHONE
CHAIRMAN
ASSISTANT TO
TELEPHONE
CHA MAN
DATE:
GENERAL THANK YOU NOTE FORM
PAGE 2
EVENT (S)
ADVANCE MAN:
CITY:
LETTER
7
PICTURE
NAME AND ADDRESS
SALUTATION
TITLE/POSITION
COMMENTS (Activity Performed)
TRANSPORTATION
CHAIRMAN
ASSISTANT TO
TRANSPORTATION
CHAIRMAN
ASSISTANT TO
TRANSPORTATION
CHAIRMAN
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
DATE:
PAGE 3
GENERAL THANK YOU NOTE FORM
EVENT (S)
ADVANCE MAN:
CITY:
LETTER /
PICTURE
NAME AND ADDRESS
SALUTATION
TITLE/POSITION
COMMENTS (Activity Performed)
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
MOTORCADE DRIVER
HOTEL
ARRANGEMENTS
CHAIRMAN
ASSISTANT TO
HOTEL / PANGEMENTS
CHAIRMAN
DATE:
GENERAL THANK YOU NOTE FORM
PAGE 4
EVENT (S)
ADVANCE MAN:
CITY:
LETTER 7
PICTURE
NAME AND ADDRESS
SALUTATION
TITLE/POSITION
COMMENTS (Activity Performed)
ASSISTANT TO
HOTEL ARRANGEMENTS
CHAIRMAN
MEETING
ARRANGEMENTS
CHAIRMAN
ASSISTANT TO
MEETING ARRANGEMENTS
CHAIRMAN
ASSISTANT TO
MEETING ARRANGEMENTS
CHAIRMAN
CHAPTER XVII
EXPENSES
Republican National Committee expense account forms are enclosed in the
back of this manual. Your name and home address must be clearly
printed at the bottom of each form and beside your name, your title
"Nixon/Name of Vice President candidate Advance Man".
When you use your airline and/or car rental card, receipts must be
returned with your expense account in order to obtain approval.
All expense accounts should be sent to Henry Hyde, Nixon for President
Committee, 1726 Pennsylvania Avenue, N. W., Washington, D. C. 20006,
and the checks will be mailed from the Republican National Committee
to the address listed on the bottom of your expense account, i.e., your
home address.
-53-
DETAIL SCHEDULE
(for staff use only)
WEDNESDAY, MAY 1 - SATURDAY, MAY 4, 1968
WEDNESDAY, MAY 1. 1968
Staff time New York City
Davies, arrange American Airlines Electra Charter for May 2 with
Dean Musser (202) 296-0675. This will be the new modified Electra charter
N6112A.
Davies, please be sure to send Whitaker Press Bureaus and addresses of
each member of the press on this tour, and bill them at the amounts shown for
each leg below.
THURSDAY, MAY 2, 1968 - NEW YORK, GARY, INDIANAPOLIS, INDIANA
11:00 a.m. EDT
Arrive Butler Aviation, LoGuardia (212) 473-1000,
board American Airlines Electra Charter N6112A
11:15 a.m. EDT
Depart New York, Butler Aviation, LaGuardia en route
Gary, Indiana
Flying time:
2:30
Buchanan, please advise press that Norm Milkens, a local
Indiana Public Relations man, will be available to assist
the press with all their logistic problems in Indiana --
he will be meeting the plane in Gary. Norm has been
instructed by Hyde not to go into the issue area but to
confine his services to logistics.
Davies, charge Press bureaus the first class airfare of
$55.55.
12:30 p.m. CDT
Arrive Gary Municipal Airport (219) 949-7308 and dock
C. Cudlip
aircraft on the right side of the terminal.
B. Hoakland
Cudlip will have a staff room in the terminal.
If weather good, airport rally will be outside. If weather
bad, the rally will be held in the Standard Oil hangar.
Greeting Committee:
Charles Sheare, Indiana Volunteer for Nixon Chairman
Walter Beardsley, National Committeemen
William Ruckelshaus, Senatorial candidate (he will get on
tour plane)
Gilbert Haller, Lake County Republican Chairman
Theodore Sendak, Gary Republican Chairman
Mayor Wilburn Titus, Hobart, Indiana (Republican)
Mayor Leo Meister, East Gary (Republican)
Mayor Richard Collins, Crown Point (Republican)
DETAIL SCHEDULE - 2
THURSDAY, MAY 2, 1968 (continued)
12:40 p.m.
RN and Mrs. Nixon introduced by Theodore Sendak. Hope
to have 2000 Gary citizens, but unable to get schools out
for the event.
Cudlip will have Western Union runner and phones (if strike
is over) available.
Davies, put Barbara Pawlick of Gary Post Tribune, on plane
to interview Mrs. N on Gary - Indianapolis leg.
1:15 p.m.
RN concludes. Mix with crowd while press and staff are
re-boarding plane. Bill Ruckleshaus, Walter Beardsley,
and Charles Sheare will board tour plane and stay with tour
for the rest of RN's visit to Indiana. There is,
unfortunately, no room for the Gary advance men to ride the
plane to Indianapolis - but check Davies for last minute
seat availability.
1:30 p.m. CDT
Depart Gary en route Indianapolis, Indiana
Flying time:
:45
Davies, charge Press Bureaus the first class airfare of
$16.80.
2:15 p.m. EST
Arrive Weir Cook Municipal Airport, Indianapolis
R. Goodearle
Airport Asst. Director - H.P. Powers (317) 244-9538. American
B. Baker
Airlines Manager - F.P. Fay (317) 241-3353. Berth plane at
Roscoe Turner South Hangar.
Crowd estimate 500 to 1000. Goodearle will have unobtrusive
hand cord microphone available for remarks at RN's option.
Greeting Committee:
Mayor and Mrs. Dick Luger (Republican)
Congressman Bill Bray, 6th District
Congressman Dick Roudebush, 5th District
Ed Whitcomb, Secretary of State (gubernatorial candidate)
Mrs. Nola Allen, 11th District Vice Chairwoman (Negro)
Buena Chaney, State GOP Chairman
Mrs. Esther Guthridge, State Vice Chairman
Mrs. Cecil Hardin, National Committeewonan
Keith Beulen, 11th District & Marion County GOP Chairman
Mrs. Harvey Gordon, Marion County GOP Chairwoman
Kirk Pontzer, Finance Chairman for Nixon
2:30 p.m. (approx) or slightly longer if large crowd at the airport
Depart airport en route Columbia Club
Car #1 - Chapin and Goodearle
Car #2 - RN, Congressmen Bill Bray and Dick Roudebush,
and Mayor Dick Luger
Car #3 - PN, Marge Roudebush, Esther Bray, Nola Allen,
and Mayor Dick Luger's wife (advance man will
try to make this a large car to accommodate 5
people plus driver)
Car #4 - Bob Ellsworth and other VIPs
Press bus follows with staff and press
DETAIL SCHEDULE - 3
THURSDAY, MAY 2, 1968 (continued)
2:45 p.m. (or maybe 10 to 15 minutes later depending on how long at airport)
Arrive Columbia Club, 121 Monument Circle, Indianapolis
(317) 635-1361, for staff and phoning time.
Room assignments:
RN
907 -- parlor 906
PN
903
Chapin
905
Goodearle
904
Davies
908
Ellsworth
909
Rose
911
Shelley
913
Anne Volz
901
Buchanan
910
Price
912
Baker
914
Extra room
915
Note to Goodearle: Following is Len Garment's group:
Bill Landrum
Bill Colbert
Bob MacQuade
Arch McKinley
Wolpert Crew (Making of a President)
Fritz Roland
Nigel Noble
Richard Blossom
Roy, not necessary to house at the Columbia Club
4:15 p.m.
Press conference, Grand Ballroom, 10th floor, Columbia
Club
4:45 p.m.
Press conference ends. RN proceed to room for pictures
with 6 to 10 candidates. Goodearle will have room reserved.
Buchanan, please inform press because this event is not
shown on press schedule.
5:00 p.m.
Picture session concludes. Return to room for staff and
phone time.
Goodearle will have pre-program from 8:00 to 8:30 p.m. for
rally when RN and Mrs. Nixon are on stage. Assume this is
a long list pf people to be introduced and a few speeches,
but Goodearle will nail down.
7:30 p.m.
Depart Columbia Club en route Southport High School for rally
Car #1 - RN, PN, Chapin and Goodearle
Press bus follows with any staff attending rally.
DETAIL SCHEDULE - 4
THURSDAY, MAY 2; 1968 (continued)
7:50 p.m.
Arrive Southport High School Gymnasiun, 971 E. Banta Road,
B. Baker
Indianapolis (317) 787-9404, to gather with group who
will be on stage, This group consists of greeting committee
at the airport plus two other gubernatorial candidates
besides Ed Whitcomb, who are:
Earl Butts and Dr. Odis Bowen
John Gallagher, State Auditor and candidate for Lt. Governor
Charles Hendricks, past State Chairman
John Snyder, State Treasurer
Mr. ? Annes, another candidate for Senator, besides the
favorite Bill Ruckelshaus
8:00 p.m.
RN and Mrs. Nixon proceed to stage and walk on with
entire group
8:30 p.m.
RN and Mrs. Nixon introduced by Mayor Dick Luger
8:35 p.m.
RN remarks. Anticipate crowd of 7500 -- standard rally
type audience
9:10 p.m.
RN concludes
9:30 p.m.
Depart High School en route Columbia Club
Car #1 - RN, PN, Chapin and Goodearle
Press bus follows behind RN, or delays should press need
additional time to file stories for a.m's.
9:50 p.m.
RN and Mrs. Nixon arrive Columbia Club for overnight
Davies, carefully make an assessment with Goodearle of the
loading of the aircraft for tomorrow. Goodearle should
have warned Gordon Durnell that the VIPs listed below should
be at Gate 20, American Airlines, and board charter Electra
by 10:50 a.m., and provide their own transportation to the
airport. It is going to be tight. Goodearle must depart
in the late A.M. tomorrow for Texas and, unfortunately,
cannot go on to Fort Wayne and Evansville.
Davies, double check with Dean Musser that our charter for
tomorrow is okay, and make sure that when the motorcade arrives
at the airport tomorrow that RN's car and bus can drive
directly to the aircraft without going through the terminal.
This has already been cleared by Musser's boss, Willey in
Washington
Davies, contact Kentucky Governor Louie Nunn's aide, Jim Watson
(502) 564-3450, to firm up King Air 1770 for tomorrow to take
RN and Mrs. Mixon, and Chapin to go from Evansville to
Frankfort, Kentucky.
DETAIL SCHEDULE - 5
FRIDAY, MAY 3, 1968 - Indianapolis, Fort Wayne, Evansville
Indianapolis - New York for staff
Evansville - Frankfort for RN, PN, Chapin
9:55 a.m. EST
Baggage call
Davies, please make sure RN, PN, and Chapin's baggage going
Evansville to Frankfort is in the cabin of the Electra, and
not the regular baggage compartment.
Davies, check with national press before leaving Indianapolis
on who is going to stay on the plane and go to New York, since
their baggage goes in the baggage compartment of the Electra.
Also, check and if there are a small number of press who are
deplaning in Evansville to go to Louisville, or are returning
to Indianapolis on the Electra and then deplaning to go. to
Louisville, then try to put their baggage in the cabin of the
Electra.
10:25 p.m.
Depart Columbia Club en route Indianapolis airport
Car #1 - RN, PN, Chapin and Goodearle
Press bus follows with press and staff
Buchanan, a drop-by at the Indianapolis Speedway is planned
en route to the airport, and this is not shown on the press
schedule. * see below
10:35 a.m.
Arrive Indianapolis Speedway for pictures of RN, Mrs. Nixon
with Congressman Bill Bray, and Senatorial candidate
Bill Ruckelshaus.
10:45 a.m.
Depart Speedway en route airport
11:05 a.m.
Arrive Weir Cook Municipal airport, Indianapolis (317)
244-9538, American Airlines, Gate 20 - RN's car and bus
allowed on apron to drive directly to aircraft - board
American Airlines Electra charter N6112A. Already on board
are Statewide VIPs making the tour to Fort Wayne and
Evansville, they probably are, subject to Goodearle's control:
Charles Sheare, Indiana Volunteer for Nixon Chairman
Walter Beardsley, National Committeeman
Mrs. Cecil Hardin, National Committeewoman
Bill Ruckelshaus
Norm Wilken, Nixon Press Man
Keith Beulen
Gordon Durnell (maybe)
11:15 a.m. EST
Depart Indianapolis en route Fort Wayne, Indiana
Flying time:
:35
Davies, charge Press Bureaus the first class airfare of
$12.60
*
Keith Beulen pushed hard for this - Trade magazine publicity for
"Indianapolis 500".
RALLY MANUAL
TABLE OF CONTENTS
I.
INTRODUCTION
1
II.
GENERAL POLICY
3
III.
TRAVELING STAFF
10
IV.
STANDARD OPERATING PROCEDURE (First Visit)
11
V.
STANDARD OPERATING PROCEDURE (Second Visit)
15
VI.
PHYSICAL FACILITIES AT HALL
17
1. BACKDROP
17
2. PLATFORM AREA
17
3. PRESS AREA
18
4. LIVE TELEVISION CAMERAS
18
5. NEWSREEL CAMERAS
19
6. PUBLIC ADDRESS SYSTEMS
19
7. LIGHTING
19
8. SOUND
20
VII.
TECHNIQUES
23
CROWD RAISING
1. HANDBILLS
23
2. POSTERS
24
3. SOUND TRUCKS
24
4. AIRPLANES, BLIMPS
24
5. MARQUEES
25
COLOR
1. BALLOONS
25
A. BALLOONS TIED TO CHAIRS
25
B. BALLOON DROPS
26
C. BALLOON RELEASES
27
D. BALLOONS - MISCELLANEOUS
28
2. BANNERS AND BUNTING
30
3. HANDSIGNS
30
4. NIXONETTES
31
5. NIXONAIRES
31
6. BANDS
31
7. VOICES FOR NIXON
33
8. CONFETTI
34
9. CARD SECTIONS
36
10. BARRAGE BALLOONS
36
11. ANIMALS
37
12. FIREWORKS
37
VIII.
CREDENTIALS AND IDENTIFICATION
38
IX.
EXPENSES
39
X.
OPERATION "THANK YOU"
40
"
If you can fill the unforgiving minute
With sixty seconds' worth of distance run,
You'll be a (Rally) Man, my son!"
- Rudyard Kipling
CHAPTER I
INTRODUCTION
The Rally Man's function is to get more bang for our buck.
In essence that means every event you handle must have an overflowing,
enthusiastic crowd, balloons, bands, beautiful girls, signs, banners--
in short, put in Nidecker vernacular, the jazz.
This manual is all about that jazz, how to compose it and how to
play it all stops out. Memorize it. And then be prepared to impro-
vise. For while these methods have been tested and refined in many
campaigns, there is still room for variety. Each rally should be
unique, so be flexible.
In the final analysis, success of the event is measured by the size
of the crowd. Any empty seats spell failure. Consequently, filling
the hall is your primary and continuing responsibility. The rest
of your responsibilities, although extremely important, will be
wasted if the hall is not packed and overflowing.
-1-
You and the advance man will operate in the field as a team. In
the rare event of a difference of opinion between you, his decision
prevails. You have, however, specific responsibilities for the
candidate's appearance and are responsible to see that all that
sphere is executed. The following gives a general idea of your
functions:
ADVANCE MAN
RALLY MAN
The Schedule
Crowd Raising
Transportation & Routes
Handbills
Baggage
Posters
Hotel Accommodations
Bands, Performing Groups
(staff, press, vips)
Confetti drops
Press Conferences
and Facilities
Balloons
Selection of Hall
Decorations
Phone Campaign
Handsigns, Banners
Mailed Invitations
Nixonaires (Airline Stewardesses)
Advertising (Media)
Nixon Girls
Physical Movement of
Voices for Nixon
the Candidate
Sound Trucks
Sound and Lighting
Special Stunts
Pro 'ram
-2-
CHAPTER II
GENERAL POLICY
1.
Your primary function as Rally Man is to serve as the personal
representative of the candidate in the planning and execution
of all rally facets of his visit to a given area.
2.
Cooperate with the Secret Service personnel on the scene at
all times.
3.
Under no circumstances give a copy of the manual to the local
committees or anyone else. Instead, pick out the pertinent
portions which are applicable to the particular visit and go
over them with the local people in charge (of course not with
this manual in hand).
4.
Rally men are under the direction of Boyd Gibbons, Rally
Director, in the New York Tour Office (212)
The New York Tour Office arranges the entire schedule for the
candidate. The Field Tour Director, who travels with the
candidate, is in overall charge of the Advance Men.
5.
Do not talk to the candidate unless, of course, he asks you a
question. Make your contact not with the candidate, but with
the advance man or the Field Tour Director. Be sure to brief
them on any last minute changes or instant crises the candidate
should be prepared for.
6.
There isn't a rally man who hasn't "aced the panic of having to
personally cut confetti, blow balloons, or make hand signs at
the last minute but these potential disasters must be avoided.
Your job is to motivate the local committees to do the work. If
you find you are doing the work instead of supervising it through
key workers, then you are in deep trouble. In a pinch, or to show
leadership, it is good to pitch in, but don't get bogged down and
lose control. There is only one way to avoid this, and that is in
the selection of your chairmen. Consequently, when forming your
committees, pick the hardest workers for chairmen.
7.
From your first visit until the event is over, keep in constant
contact with your chairmen. This maintains your rapport with them
and keeps you in control.
8.
Constantly think ahead and anticipate problems. If the helium
for the balloons does not arrive, your notes should show the
other firms in town who can immediately deliver. This under-
scores the importance of taking thorough notes from the beginning.
Don't just list office phones always get everyone's home phone.
-3-
9. Do not grant interviews or issue any press releases or announce-
ments. To be effective, you must work behind the scenes as
much as possible. If approached, refer the press to the pub-
licity chairman who has been selected by the advance man.
10. Exposure of the candidate to the voters mind has to be the ulti-
mate objective whether the exposure is in the flesh, or via TV,
radio or the newspapers. If a national candidate did six speeches
a day, six days a week to an audience of 5,000 per speech, just
under 1.5 million people would see him out of a total vote of about
70 million during a two month campaign. The crowds exposed to him
in the flesh would be at least 75% loyal adherents, which means
that the candidate, after this exhausting grind, has an opportunity
to convert roughly 25% of 1.5 million voters or 375,000 voters out
of 70 million, i.e., 005% of the nation's voters. Therefore the sheer
logic of these statistics indicate that the candidate reaches the
voters via (1) network TV, (2) the wire service reporter (AP and
UPI), (3) syndicated columnists, (4) local TV and radio, and (5)
local newspapers, in about that order. Exposure of the candidate
to all five of these media is infinitely more important than ex-
posure of the candidate in the flesh to audiences of whom only 25%
at best can be converted. Hence, your job is to influence the
media, and the audience it serves, by making sure that the crowd
is overflowing and enthusiastic.
11. You play another subtle role that is easy to forget. The local
volunteers with whom you work will, when you leave, be concentrat-
ing on getting out the vote. If their enthusiasm begins to flag,
the impact on the size of the vote will be direct. Multiply this
attitude by the thousands across the country you will be working
with and Election Day could be a catastrophe. Don't underestimate
how your attitude affects theirs. An unenthusiastic Rally Man
might as well be promoting the Democratic ticket.
Your job is more physically and emotionally punishing than anything
you have ever done, short of actual combat, but you cannot let
fatigue affect your spirit.
Patience in this business is not just a virtue, it is an absolute
necessity. You will experience more occasions than you would like
to remember when local chairmen don't do their job, but nevertheless,
get the credit for success of the event. Just smile and bear it. Your
pride must be sacrificed for the success of the event, and blowing
your top will only blow your control of the people on whom you depend.
Just see that the job is done.
12. Finally, success will depend on your resourcefulness. If the local
committee is financially unable to pay for much of what you need, it
will fall upon your talents to come up with it for free.
-4-
13. Following is a copy of an actual detail schedule of the cand-
idate's visit during Thursday, May 2, 1968. This should give
you a rough idea as to how a campaign day is broken down, and
the general schedule on which he operates.
THURSDAY, MAY 2, 1968 - NEW YORK, GARY INDIANAPOLIS, INDIANA
11:00 a.m. EDT
Arrive Butler Aviation, LaGuardia (212) 478-1000,
board American Airlines Electra Charter N6112A
11:15 a.m. EDT
Depart New York, Butler Aviation, LaGuardia en route
Gary, Indiana
Flying time:
2:30
Buchanan, please advise press that Norm Wilkens, a
local Indiana Public Relations man, will be
available to assist the press with all their
logistic problems in Indiana - he will be meeting
the plane in Gary. Norm has been instructed by
Hyde not to go into the issue area but to confine
his services to logistics.
Davies, charge Press bureaus the first class airfare
of $55.65
12:30 p.m. CDT
Arrive Gary Municipal Airport (219) 949-7808 and
C. Cudlip
dock aircraft on the right side of the terminal
B. Hoakland
Cudlip will have a staff room in the terminal.
If weather good, airport rally will be outside. If
weather bad, the rally will be held in the Standard
Oil hangar.
Greeting Committee:
Charles Sheare, Indiana Volunteer for Nixon Chairman
Walter Beardsley, National Committeeman
William Ruckelshaus, Senatorial candidate (he will get
on tour plane)
Gilbert Haller, Lake County Republican Chairman
Theodore Sendak, Gary Republican Chairman
Mayor Wilburn Titus, Hobart, Indiana, (Republican)
Mayor Leo Meister, East Gary (Republican)
Mayor Richard Collins, Crown Point (Republican)
-5-
Thursday, May 2, 1968
12:40 p.m.
RN and Mrs. Nixon introduced by Theodore Sendak.
Hope to have 2000 Gary citizens, but unable to get
schools out for the event.
Cudlip will have Western Union runner and phones
(if strike is over) available.
Davies, put Barbara Pawlick of Gary Post Tribune, on
plane to interview Mrs. N on Gary - Indianapolis leg.
1:15 p.m.
RN concludes. Mix with crowd while press and staff
are re-boarding plane. Bill Rucklehaus, Walter
Beardsley and Charles Sheare will board tour plane
and stay with tour for the rest of RN's visit to
Indiana. There is, unfortunately, no room for the
Gary advance men to ride the plane to Indianapolis -
but check Davies for last minute seat availability.
1:30 p.m. CDT
Depart Gary en route Indianapolis, Indiana
Flying time:
:45
Davies, charge Press Bureaus the first class airfare
of $16.80.
2:15 p.m. EST
Arrive Weir Cook Municipal Airport, Indianapolis
R. Goodearle
Airport Asst. Director - H. P. Powers (317) 244-9538.
B. Baker
American Airlines Manager - F. P. Fay (317) 241-3353.
Berth plane at Roscoe Turner South Hangar.
Crowd estimate 500 to 1000. Goodearle will have
unobtrusive hand cord microphone available for remarks
at RN's option.
Greeting Committee:
Mayor and Mrs. Dick Luger (Republican)
Congressman Bill Bray, 6th District
Congressman Dick Roudebush, 5th District
Ed Whitcomb, Secretary of State (Gubernatorial candidate)
Mrs. Nola Allen, 11th District Vice Chairwoman (Negro)
Buena Chaney, State GOP Chairman
Mrs. Esther Guthridge, State Vice Chairman
Mrs. Cecil Hardin, National Committeewoman
Keith Beulen, 11th District & Marion County GOP Chairman
Mrs. Harvey Gordon, Marion County GOP Chairwoman
Kirk Pontzer, Finance Chairman for Nixon
-6-
2:30 p.m. (approx.) or slightly longer if large crowd at the airport
Depart airport en route Columbia Club
Car #1 - Chapin and Goodearle
Car #2 - RN, Congressmen Bill Bray and Dick Roudebush,
and Mayor Dick Luger
Car #3 - PN, Marge Roudebush, Esther Bray, Nola Allen,
and Mayor Dick Luger's wife (advance man will
try to make this a large car to accommodate
5 people plus driver)
Car #4 - Bob Ellsworth and other VIPs'
Press bus follows with staff and press
2:45 p.m. (or maybe 10 to 15 minutes later depending on how long at airport)
Arrive Columbia Club, 121 Monument Circle, Indianapolis
(317) 635-1361, for staff and phoning time.
Room assignments:
RN
907 - parlor 906
PN
903
Chapin
905
Goodearle
904
Davies
908
Ellsworth
909
Rose
911
Shelley
913
Anne Volz
901
Buchanan
910
Price
912
Baker
914
Extra room
915
Note to Goodearle: Following is Len Garment's group:
Bill Landrum
Bill Colbert
Bob MacQuade
Arch McKinley
Wolpert Crew (Making of a President) :
Fritz Roland
Nigel Noble
Richard Blossom
Roy, not necessary to house at the Columbia Club
4:15 p.m.
Press conference, Grand Ballroom, 10th floor,
Columbia Club
4:45 p.m.
Press conference ends. RN proceed to room for
pictures with 6 to 10 candidates. Goodearle will
have room reserved.
Buchanan, please inform press because this event is
not shown on press schedule.
-7-
5:00 p.m.
Picture session concludes. Return to room for staff
and phone time.
Goodearle will have pre-program from 8:00 to 8:30 p.m.
for rally when RN and Mrs. Nixon are on stage. Assume
this is a long list of people to be introduced and a
few speeches, but Goodearle will nail down.
7:30 p.m.
Depart Columbia Club en route Southport High School
for rally
Car #1 - RN, PN, Chapin and Goodearle
Press bus follows with any staff attending rally.
7:50 p.m.
Arrive Southport High School Gymnasium, 971 E. Banta Road,
B. Baker
Indianapolis (317) 787-9404, to gather with group who
will be on stage. This group consists of greeting com-
mittee at the airport plus two other gubernatorial
candidates besides Ed Whitcomb, who are:
Earl Butts and Dr. Odis Bowen
John Gallagher, State Auditor and candidate for Lt. Governor
Charles Hendricks, past State Chairman
John Snyder, State Treasurer
Mr. ? Annes, another candidate for Senator, besides the
favorite Bill Ruckelshaus
8:00 p.m.
RN and Mrs. Nixon proceed to stage and walk on with
entire group
8:30 p.m.
RN and Mrs. Nixon introduced by Mayor Dick Luger
8:35 p.m.
RN remarks. Anticipate crowd of 7500 - standard
rally type audience
9:10 p.m.
RN concludes
9:30 p.m.
Depart High School en route Columbia Club
Car #1 - RN, PN, Chapin and Goodearle
Press bus follows behind RN, or delays should press
need additional time to file stories for a.m. 's.
9:50 p.m.
RN and Mrs. Nixon arrive Columbia Club for overnight
Davies, carefully make an assessment with Goodearle
of the loading of the aircraft for tomorrow. Goodearle
should have warned Gordon Durnell that the VIPs listed
below should be at Gate 20, American Airlines, and
board charter Electra by 10:50 a.m., and provide their
own transportation to the airport. It is going to be
tight. Goodearle must depart in the late A.M. tomorrow
for Texas and, unfortunately, cannot go on to Fort Wayne
and Evansville.
-8-
9:50 p.m. cont'd:Davies, double check with Dean Musser that our charter
for tomorrow is okay, and make sure that when the
motorcade arrives at the airport tomorrow that RN's
car and bus can drive directly to the aircraft without
going through the terminal. This has already been
cleared by Musser's boss, Willey in Washington.
Davies, contact Kentucky Governor Louie Nunn's aide,
Jim Watson (502) 564-3450, to firm up King Air 177G
for tomorrow to take RN and Mrs. Nixon, and Chapin to
Frankfort, Kentucky.
-9-
CHAPTER III
TRAVELING STAFF
You should know who travels with the candidate and what they do.
Obviously members of the traveling staff will change from time to
time as additional people are added. However, at the present time
the following is the list of the "hard core" traveling group:
Candidate
Candidate's wife
Dwight Chapin
Candidate's personal aide
John Davies
Communications aide
Bob Haldeman
Candidate's personal chief of staff
Haldeman's aide
Candidate's chief political aide
Field Tour Director
Mr. Pat Buchanan
Research, writing
Ray Price
Research, writing
Research, writing
Research, writing
Research, writing
Staff aide
Ron Ziegler
Press aide
Press aide
Rose Mary Woods
Candidate's personal secretary
Shelley Scarney
Assistant to Mis Woods
Staff secretary
Staff secretary
Secretary to press aides
TV Director
TV technician
Candidate's traveling TV crew (5 men)
TV man
TV man
TV man
TV man
Ed McDaniel
Candidate's sound man
Traveling Western Union representative
Candidate's baggage man (American Express)
Doctor for candidate and staff
Physical therapist
Secret Service
One Secret Service duty office room
in the candidate/staff corridor
Airborne communications man
Airborne communications man
-10-
15'
S.S.
S.S.
RN
PN
National Press from Press Bus
Podium
Stand-up mic
Bridge
P.A.
P.A.
Phones - 25 I.d., 5 coin
Western Union runner
Western Union
ticker
S.S.
Physical press
facilities chairman
TV
TV
isle
TV
TV
25' from candidate
camera eye same
level as candidate's eye
DIAGRAM FOR
PUBLIC MEETING
Road
Third Crowd Area
Second Crowd Area
Crowd
Signs
Rope
Rope
Rope
Bands
Local press
Frence
Local airport
Baggage car
Secret Service
10 press
chairman
cordless mic
Baggage Truck
Baggage Truck
(Credentials check)
phones
(Secret Service
Local press facilities
credentials check)
chairmen
Advance man
Prest bus
Press "Pool")
AIRPORT ARRIVAL
(Old Style)
vip cars
VIP
cars
pup press 19301 10/01/19
Western Union man
with sign
Maximum 10 man-woman
Greeting Committee
Candidate
Staff
Press Plane
Press
Local Press
MODERN AIRPORT ARRIVAL
CROWD
National press
Ticket
Ticket Counter
Counter
Greeting Committee
Press Area
Press plane
To Motorcade
Candidate's plane
MOTORCADE
Photo
convertible
Police car
S.S.
RN
Security
Press aide
UPI
Field Tour
Chapin
follow-up
Director
PN
car
Advance man
AP
1
2
3
4
"Wire Service"
car
Photo
convertible
Used only in parade-type
motorcade. Approved by
Tour Office and S.S.
Walkie-talkie communication
between
(1) Field Tour Director (#1)
(2) Chapin (#2)
(3) Press aide (#4)
(4) Ron Ziegler (#6)
Motorbike
Press aide
Press and staff
Press and staff
VIP car
Press kit
Press kit
Box lunch
Box lunch
(where required)
5
(where required)
er more than one
P car in front of
6
"Press"
7 "Press"
press bus.
Motorbike
Request motorbikes at
locations shown to
protect gap developing
in front of first press
bus when motorcade
accelerates.
Press and staff
Press kit
VIP car
VIP car
Police car
Box lunch
(where required)
9
Never more than 3 VIP 10
11
cars in motorcade.
8 "Press"
(1) 4th bus for 3 network
TV, Nixon RV and their
crews and equipment
(2) Staff station wagon
(3) Network TV correspondents'
car
These 3 vehicles
travel at location
shown or go directly
to meeting place with
police escort
Baggage Truck
Baggage Truck
Goes directly to
hotel ahead of
motorcade