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This file contains:
From Nixon to Haldeman Re: Housing arrangements for weekend in California and Florida trip. 1 pg. [Memo], 9/10/1968
From Nixon to Haldeman Re: Media monitoring assignment for Chotiner's delegation. 2 pg. [Memo], 9/10/1968
From Maurice Stans to Nixon Re: Owen Cheatham stock certificate contribution. 1 pg. [Memo], 9/9/1968
From Fred LaRue to Nixon, Mitchell & Peter Flanigan Re: General characteristics of Wallace supporters. 4 pg. [Memo], 9/7/1968
From Rose Mary Woods to Haldeman Re: Forwarding memo. Also, memo from Haldeman Re: New points of emphasis on campaign. 4 pg. [Memo], 9/6/1968
From Nixon to Haldeman & Whitaker Re: Shifting focus of Westchester appearance. 1 pg. [Memo], 9/6/1968
From Haldeman Re: Motocade in major Eastern city. 1 pg. [Letter], 9/6/1968
From Tom Evans to Haldeman Re: List of Celebrities for Nixon. 3 pg. [Memo], 9/4/1968
From Nixon to Haldeman Re: Request for summary of big ORC Poll. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Using Nixon's Polish and Hungarian work. 1 pg. [Memo], 9/2/1968
From Nixon to John Tower & Keogh Re: First meeting of Key Issues Group. Also, memo from Senator Tower to Nixon & Mitchell Re: Summary of Key Issues Committee meeting. 4 pg. [Memo], 9/2/1968
From Nixon to John Mitchell Re: Necessity of independent fundraising. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Hubert and Chicago demonstrations. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Avoiding public criticism of Chicago Police. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Letter for Chairmen of dinner fundraiser. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Missed phone call about Italian contribution. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Policy on heckling Humphrey. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Setting up procedure for responding to Humphrey attacks. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Use of Mazo. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Research on Humphrey contridictions. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Company for California weekend - Helene Brown, Bebe, and Manuel. 1 pg. [Memo], 9/2/1968
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26126925
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WHSF: Returned, 35-11
core
doc
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document
citationUrl
pageCount
1
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id
26126925
sourceUrl
contentType
document
title
WHSF: Returned, 35-11
description
This file contains:
From Nixon to Haldeman Re: Housing arrangements for weekend in California and Florida trip. 1 pg. [Memo], 9/10/1968
From Nixon to Haldeman Re: Media monitoring assignment for Chotiner's delegation. 2 pg. [Memo], 9/10/1968
From Maurice Stans to Nixon Re: Owen Cheatham stock certificate contribution. 1 pg. [Memo], 9/9/1968
From Fred LaRue to Nixon, Mitchell & Peter Flanigan Re: General characteristics of Wallace supporters. 4 pg. [Memo], 9/7/1968
From Rose Mary Woods to Haldeman Re: Forwarding memo. Also, memo from Haldeman Re: New points of emphasis on campaign. 4 pg. [Memo], 9/6/1968
From Nixon to Haldeman & Whitaker Re: Shifting focus of Westchester appearance. 1 pg. [Memo], 9/6/1968
From Haldeman Re: Motocade in major Eastern city. 1 pg. [Letter], 9/6/1968
From Tom Evans to Haldeman Re: List of Celebrities for Nixon. 3 pg. [Memo], 9/4/1968
From Nixon to Haldeman Re: Request for summary of big ORC Poll. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Using Nixon's Polish and Hungarian work. 1 pg. [Memo], 9/2/1968
From Nixon to John Tower & Keogh Re: First meeting of Key Issues Group. Also, memo from Senator Tower to Nixon & Mitchell Re: Summary of Key Issues Committee meeting. 4 pg. [Memo], 9/2/1968
From Nixon to John Mitchell Re: Necessity of independent fundraising. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Hubert and Chicago demonstrations. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Avoiding public criticism of Chicago Police. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Letter for Chairmen of dinner fundraiser. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Missed phone call about Italian contribution. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Policy on heckling Humphrey. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Setting up procedure for responding to Humphrey attacks. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Use of Mazo. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Research on Humphrey contridictions. 1 pg. [Memo], 9/2/1968
From Nixon to Haldeman Re: Company for California weekend - Helene Brown, Bebe, and Manuel. 1 pg. [Memo], 9/2/1968
citationUrl
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
35
11
09/10/1968
Memo
From Nixon to Haldeman Re: Housing
arrangements for weekend in California and
Florida trip. 1 pg.
35
11
09/10/1968
Memo
From Nixon to Haldeman Re: Media
monitoring assignment for Chotiner's
delegation. 2 pg.
35
11
09/09/1968
Memo
From Maurice Stans to Nixon Re: Owen
Cheatham stock certificate contribution. 1 pg.
35
11
09/07/1968
Memo
From Fred LaRue to Nixon, Mitchell & Peter
Flanigan Re: General characteristics of
Wallace supporters. 4 pg.
35
11
09/06/1968
Memo
From Rose Mary Woods to Haldeman Re:
Forwarding memo. Also, memo from
Haldeman Re: New points of emphasis on
campaign. 4 pg.
35
11
09/06/1968
Memo
From Nixon to Haldeman & Whitaker Re:
Shifting focus of Westchester appearance. 1
pg.
Wednesday, January 28, 2009
Page 1 of 4
Box Number Folder Number Document Date
Document Type
Document Description
35
11
09/06/1968
Letter
From Haldeman Re: Motocade in major
Eastern city. 1 pg.
35
11
09/04/1968
Memo
From Tom Evans to Haldeman Re: List of
Celebrities for Nixon. 3 pg.
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Request for
summary of big ORC Poll. 1 pg.
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Using Nixon's
Polish and Hungarian work. 1 pg.
35
11
09/02/1968
Memo
From Nixon to John Tower & Keogh Re:
First meeting of Key Issues Group. Also,
memo from Senator Tower to Nixon &
Mitchell Re: Summary of Key Issues
Committee meeting. 4 pg.
35
11
09/02/1968
Memo
From Nixon to John Mitchell Re: Necessity
of independent fundraising. 1 pg.
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Hubert and
Chicago demonstrations. 1 pg.
Wednesday, January 28, 2009
Page 2 of 4
Box Number Folder Number Document Date
Document Type
Document Description
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Avoiding
public criticism of Chicago Police. 1 pg.
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Letter for
Chairmen of dinner fundraiser. 1 pg.
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Missed phone
call about Italian contribution. 1 pg.
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Policy on
heckling Humphrey. 1 pg.
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Setting up
procedure for responding to Humphrey
attacks. 1 pg.
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Use of Mazo.
1 pg.
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Research on
Humphrey contridictions. 1 pg.
Wednesday, January 28, 2009
Page 3 of 4
Box Number Folder Number Document Date
Document Type
Document Description
35
11
09/02/1968
Memo
From Nixon to Haldeman Re: Company for
California weekend - Helene Brown, Bebe,
and Manuel. 1 pg.
Wednesday, January 28, 2009
Page 4 of 4
Pho me Cole to
Confirm.
3 with 3 at Villa
All ring with incott
MEMORANDUM
2 pl of Baber Smithern,
September 10, 1968
TO:
Bob Haldeman
FROM:
RN
I spoke to Mrs. Nixon about the weekend in
California and all that is needed now is for Whitaker to
send out a schedule indicating she will stay with Helene
Drown and, of course, call her so that she is aware of
this arrangement that I mentioned orally.
Done
I want you to have Manuel fly out to Santa Barbara
and take care of the arrangements for the day and a half
that I am in the house there. I know that the house
probably has servants, but I would prefer to have him
there without the servants around since the time is so
short it will save me having to get acquainted with them
and having to waste time.
On the same line, I want Manuel to go to Florida
and set up the arrangements for my stay there. Arrangements
L
Bebe
should be made for me to stay at the Smathers' house if
it is available. Rebozo will know how to make the arrange-
hdl
ments. If I can't stay at the Smathers' house I will stay
at the hotel, but I would much prefer not to because that
will knock out most of the time travelling to and from the
hotel and the beach and Rebozo's side.
EUZI
do
Smather House will
be awain.
(Chot
MEMORANDUM
September 10, 1968
TO:
Bob Haldeman
FROM:
RN
RE:
Contents to be discussed with Murray Chotiner
The more I think about it, the more I think
Chotiner's major assignment for the next few weeks should
be to set up this counter-attack group on an effective basis.
This means not only getting people who are ready to say
something, but most important it means having somebody with
intelligence reading the papers, listening to the television,
and preparing the material, the statements for the counter-
attack group to use. We can't put that much of a burden on
Buchanan and Safire to do all of this. There should be
enough people in the New York office who are intelligent
and hard-hitting who could come up with some answers. Why
not use people like Mazo and deToledano and Frank Kluckholn --
all of whom are available, I understand, for this kind of
activity.
Relating to the responses to Hubert -- counter-
attacks on him -- the monitoring of TV and radio -- and, at
a much lower level of priority the checking of newspaper
and magazine comments and getting letters to the editor,
etc., off, I am still very concerned that this is not being
adequately done, neither at the national level or the local
level. If Chotiner would take over this assignment and ride
herd on it we might get a real program under way that would
be effective.
The end of this week when I arrive in California,
I would like to have a chapter and verse report on both of
these projects -- the counter-attack on Humphrey and the
monitoring of radio, TV and newspapers.
Of course, Chotiner should put a major burden
in this respect on Herb Klein and his outfit, but he will have
to ride herd on them if we are going to get any production.
What I have in mind here is not for Chotiner
to prepare the material, or to do the work, but for him to
kick hell out of everybody concerned -- Hillings, Klein,
et al, and to some way see that enough in put comes in from
both the New York and Washington staffs as well as from the
campaign plane so that there is a definite follow-through.
- 2 -
I don't think you can stand by and figure that Ellsworth
will get this done. Ellsworth is excellent in terms of call-
ing individual Congressmen or Senators or Surrogate Candidates
to get them to say something, but when it comes to the content,
however, he simply does not have the time or the knack to
think up the phrase which might be appropriate.
I can't emphasize too strongly the necessity
of instantaneous reaction. Many times you will find that
if the reaction does come instantly it will be in the same
story. Follow it up, of course, the next day with another
reaction so that we get a double effect.
In addition, there should be a constant stream
of attacks on Humphrey on his own record so that we keep him
on the defensive rather than having us in the position of
constantly responding to his attacks.
If Chotiner can take this assignment on and
carry it out, this could be the most significant exercise of
the campaign except for speeches and other appearances that
I personally make. Speeches, of course, get greater visibility
and for that reason are of a higher priority.
Tom Dewey tells me that the New York Times
Station QXR (or some signal like that) gives us hell every
hour on the hour all day long in the New York area and is
widely listened to. I think that one or two people on a
volunteer basis should undertake calling this station and
bitching to them all day long. This might have a salutary
effect. This is only an example of what should be done on
a nationwide basis with similar radio and television stations
of this type.
fill
September 9, 1968
Are.
TO:
Richard M. Nixon
FROM: Maurice H. Stans
I am doing my best not to trouble you on any financial
matters during the campaign so that you can devote
your time to winning big. However, once in a while
an unusual situation develops in which I need counsel.
Owen Cheatham has sent $75.000 in stock certificates
as a contribution, in addition to his early gift of
$25,000 before the convention.
I understand there is some uncertainty about whether
this contribution should be accepted. Considering our
great need for funds at this time, I would appreciate
it if you would suggest the guideline in this case.
Could I make it clear to him that acceptance is without
any obligation?
M.H.S.
ac
yes
no
Per instructions to Stans from Cliff Folger
this gift of #75 000 must be returned to
to Cheatham. Cliff talked directly
Stans on this. Suggest memo as
attached.
OK ? H
NIXON FOR PRESIDENT COMMITTEE,
P.O. BOX 1968, TIMES SQUARE STATION,
RN
NEW YORK, NEW YORK 10036
PHONE (212) 661-6400
seen.
September 7, 1968
MEMORANDUM
TO:
Richard Nixon
John Mitchell
Peter Flanigan
FROM: Fred LaRue
RE:
Wallace Strategy
Our research indicates the following general charac-
teristics of the "Southern" supporters of George C.
Wallace:
The Wallace support, in terms of socio-economic
class, is predominantly low and lower-middle. His
support increases as you proceed downward on the
educational achievement scale.
Wallace supporters are "Democrats" in the Southern
interpretation of the term. They are intensely ali-
enated from the National Democratic Party and feel
that they have no effective voice in or influence
upon national affairs and decisions.
They are highly "traditional" in their attitudes,
having very strong convictions centered on the
"Puritan Ethic" -- everybody ought to "work hard
and save.' A high percentage are home-owners. They
are concerned about debt, spending, high taxes, and
soundness of the dollar.
They are simplistic in rationalizing issues, anti-
intellectual and markedly less concerned about the
educational needs of the nation and, especially,
of the "disadvantaged."
They feel threatened and insecure --
-- Fear "change" which is seen as threatening
Wallace Strategy
September 7, 1968
Page 2
their already inferior socio-economic "status."
-- Desire "firm, tough, fair" (traditional father
image) President, while fearing concentration
of power at Washington.
-- Oppose "social programs" designed to improve
the lot of the disadvantaged, fearing economic
competition and relative loss of "status" ad-
vantage over those less fortunate.
Everything learned about Wallace supporters indicates
they are "clannish" in both regional and class terms;
thus, if presented with an attack on Wallace by anyone
outside their place or peer group, they may tend to
unify in rejection of the "outsider" and, even irra-
tionally, harden their support for Wallace.
CONCLUSION: TO ATTACK WALLACE RISKS SOLIDIFYING FOR
HIM MARGINAL SUPPORT WHICH, BY OTHER MEANS, MIGHT BE
CONVERTED TO NIXON VOTES BY NOVEMBER.
This very important conclusion, which is the basis
for recommended campaign policy, is supported by
analyses of our polls and surveys --
Other than a minority of hard core, deeply
committed Wallace supporters, which we are
unlikely to influence to any degree, only
a very small percentage of those "favoring"
and "leaning toward" Wallace believe he really
has a chance to win the Presidency.
Wallace support outside the hard core is ex-
tremely vulnerable: 64% of those "favoring"
him and 79% of those "leaning toward" Wallace
say they "may change their minds.
Other than the hard core, three out of four
Wallace supporters say they are willing to
vote for "at least some" GOP candidates. A
large number of those "leaning toward" Wallace
acknowledge theirs to be a "protest" motivation.
Wallace Strategy
September 7, 1968
Page 3
Even when the hard core is included, 61% of
all Wallace supporters see "some" to a "great
deal" of difference between Nixon and Humphrey.
Wallace's "there's not a dime's worth of dif-
ference
" definitely is not selling.
CONCLUSION: MANY OF THE VOTERS NOW "FAVORING" AND
"LEANING TOWARD" WALLACE CAN BE BROUGHT INTO THE
NIXON COLUMN BY AN EFFECTIVE REGIONAL PROPAGANDA EF-
FORT WHICH ACHIEVES SUBSTITUTION OF NIXON FOR WALLACE
AS THE BENEFICIARY OF THE PROTEST VOTE.
The national mood is "throw the rascals out" -- our
national campaign theme is "only we are not bound to
the errors and mistaken policies .of the past" -- So
it will not be inconsistent in the special regional
campaign to present Nixon as a more effective in-
strument of protest than Wallace can possibly be.
SPEAKERS AND WRITERS SHOULD NOT ATTACK WALLACE, AND
SHOULD "SELL" NIXON RATHER THAN THE REPUBLICAN PARTY.
While it can be offensive to Wallace supporters to
say "You will throw away (waste) your vote if you
cast it for George Wallace" (many feel they are voting
for their principles and convictions, not just a man),
you can get our message across without overt recog-
nition of Wallace or offense to his sympathizers if
you say instead --
-- "Only a Nixon victory can bring about the
changes in the nation's government which
you, and most Americans, want so strongly.'
-- "Your only effective protest is a vote for
Richard Nixon.
(-
"Make every vote count for a change in
Washington. Give your vote and support to
the national candidate who can win, and go
on to unify our whole country.'
The special, supplementary regional campaign en-
visions utilizing -- in selected areas from Delaware
Wallace Strategy
September 7, 1968
Page 4
to Texas -- weekly and small daily newspapers and
local radio and TV stations to disseminate a posi-
tive, pro-Nixon appeal for the "protest" and "ali-
enated" former-Democrat vote.
The anti-Wallace message will be indirect -- "between
the lines" and in regional "code words.
One example of the propaganda innovations to be
employed is a special ballad-type song in the current
"country and western" music style by which nationally
famous artists will "sing" the message via radio and
TV. The multi-stanza ballad will allow issues to be
included or excluded as the local situation indicates.
The song's technical aspects will be such that "local
talent" as well as a variety of "stars" can render it
effectively.
Large-space ads in small-town weekly newspapers will
let the "little people" (who indicate such a high
feeling of alienation from the national scene) know
that Nixon cares about them, at the same time that
the ad communicates the national campaign's key mes-
sage re-phrased in the regional idiom.
A "spot" TV campaign will be waged using recognized
conservatives (Thurmond, Reagan, etc.) to emphasize
the importance of "making your vote count" and to
present Nixon as the most effective instrument of
protest.
I STRONGLY RECOMMEND THAT WE PROCEED ON THIS BASIS
UNTIL OUR POLLING INDICATES WE SHOULD REASSES OUR
OVERALL STRATEGY.
FL/lf
9/6/68
fle
BOB HALDEMAN
The attached memorandum from you was sent to the following:
John Mitchell
Peter Flanigan
Murray Chotiner
Herbert Klein
Leonard Garment
Patrick Hillings
Senator Thrustom Morton
Congressman Mel Laird
Lt. Gov. Bob Finch
Bob Ellsworth
Dick Moore
Shakespeare
James Keogh
Bryce Harlow
Patrick Buchanan
Ray Price
Bill Safire
Charlie McWhorter
Pat Hitt
Charles Rhyne
Tom Evans
(rmw)
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12356, Section 1.1
By
Date
4/6/87
CONFIDENTIAL
September 5, 1968
MEMORANDUM
TO:
FROM:
Bob Haldeman
RN asked that I summarize some of his thoughts
regarding the campaign -- and transmit them to you in this form with
the request that you make every effort to implement them within your
areas of contact or responsibility -- as quickly and as thoroughly as
you can.
As we begin the first week of the campaign, it is
essential that we maintain the initiative. This will be primarily the
role of the candidate but now is the time for everybody in our organi-
zation -- including Surrogates -- other speakers and top staff who talk
to press as well as politicos who talk to State and County Chairmen
across the country - to have the line and put it out as effectively as
possible. Among the points that should be made are the following:
1. The Come-Back Theme: This has an immense
appeal and RN does not believe it has adequately been covered in columns
or the press. Find ways to get it out - pointing up the obvious, that RN
accomplished this despite the overwhelming opposition of the financial
establishment and the press establishment and without huge financial
resources, PR gimmicks, etc.
2. The Calibre of the Nixon Team: This gives us
the opportunity to point up the superb RN pre-Convention organization,
that it has high intellectual quality, great morale and great loyalty. It
will be recalled that one of Johnson's weaknesses is that very few people
on his staff are really loyal to him, due to his personal abuse of them.
Appparently HHH has real staff problems, too.
3. The Youth of the RN Organization: Because we have
such an outstanding group of young staff members in very key positions -
this story should be easily and effectively promoted. Perhaps by emphasizing
average age of Nixon staff, or the number of key men under 30, under 40 --
or whatever such statistics might be most telling. Also individual or group
features on the young stars of the team, i.e., Buchanan, Price, Anderson,
Bell, Gavin, Hart, etc., in R & W; Chapin, Ziegler, Higby, Allan Woods,
- 2 -
etc., in tour operations; the young crew working with Mitchell, Flanigan,
et al; and all the young people in the Citizens Operation.
4. The Immense Effect of the RN Acceptance Speech:
It probably had a greater effect in shifting votes than any acceptance speech
in the last 25 years. Several have suggested that the story that RN prepared
the speech on his own, and did not "try it out" or reveal any of the content
to anybody except his secretary, simply hasn't gotten across. This is a
very impressive story to the average person who suspects that all
politicians are simply parrotting the lines their ghosts have written for
them. This story should be gotten out broadly. Perhaps one way to bring
this off is that when we reprint copies of the Acceptance Speech to distribute
to people, a brief paragraph at the outset point out how it was prepared and
also the immense effect that it had. Although many will say that we shouldn't
build on events of the past, let us not forget that Kennedy made mountains
of yardage during the first two years of his Presidency by referring to his
Inaugural Address and having the press do likewise. Our people have not
yet done an adequate job in this respect as far as this speech is concerned.
5. RN as Party Unifier: Even several of the less
favorable press men pointed out that the week when we were at Mission Bay
plus the swing to the major states was probably one of the major political
stories of our time and would have been covered as such had the Czech
Revolution not occurred in the same period. This story should be repeated
over and over again properly embellished -- pointing out that RN fights
hard but then is able to unify and bring the best men into the final organiza-
tion. This will also give a good impression as to how RN will handle the
Presidency once the battle is over.
6. RN, "the man for the times. ": Perhaps most
important of all - there should be emphasis on RN, "the man for the times."
The Churchill analogy is probably appropriate. Churchill was "in the
wilderness" as he put it during the '30s but was called back to lead his
country in a period of crisis. What we must do is to knock down the idea
that , by manipulation and because of political debts that were due RN, he
was able to get the nomination. We've got to point out that he won the
nomination because of his own strength and not just because of the weakness
and confusion of his opponents.
In summary, one weakness of our campaign in the past
has been the tendency of our entire staff, and most of our supporters,
simply to rely on RN's speeches and activities for our campaign success.
We are doing better this time than we have previously, but we can take a
leaf out of the Kennedy book and recognize that at least 50% of the credit
for his win in 1960 and also for his immensely good press after the 1960
election was due to the fact that his staff and friends were constantly
running their own campaigns in his behalf, and not just waiting for him to
carry the ball. This must be done at all levels -- on the campaign plane,
from the Citizens group in Washington and from the Campaign Headquarters
in New York -- as well as by all of our state and local leaders.
- 3 -
Of vital importance is the point that we must play
the confident line from now until November, regardless of what
developments occur. We are on the offensive and we must stay on the
offensive. The Democrats are demoralized, and we must keep them
demoralized. We should exude confidence, not cockiness, indicating
that we're going to run an all-out campaign and pour it on, but that we
do so knowing that we are ahead and that we plan to stay ahead and
extend our lead SO that we can elect a Republican House and a lot of
Republican Senators as well. It is important that all of our major
speakers take this line, and particularly important, that those who
are on the plane and talking with the press, and the local politicos
exude it. It is also important that those who have contact with RN
take this line and not come in with long faces any time something goes
wrong.
September 6, 1968
MEMORANDUM
TO:
Bob Haldeman
John Whitaker
FROM:
RN
RE:
Westchester
I think it is vitally important that
we balloon Westchester. Pour in the dough and make it
big. Forget the TV -- remember because of the crowds
in the West and Midwest if we come into Westchester and
go into a highschool auditorium and have 1500 people -
no matter how enthusiastic they are -- it will be terribly
downgraded.
Westchester should be oriented more to the
size of the crowd and enthusiasm rather than to thinking
how RN looks on TV.
deg out
September 6, 1968
BOB HALDEMAN
Phila
RN said he would probably cover this with you verbally
but dictated the following as well:
Bill Scranton was elated about the
receptions in Chicago and San Francisco and strongly
urged that at a later time we motorcade a large, major
city in the East - particularly one that is difficult.
The only one that occurs to me at the
moment might be Boston which would give me an opportunity
to call on Cardinal Cushing , which I think is very much
in order.
The other possibility would be Philadelphia.
If we do a major Eastern city, I would also
think that you might consider that this would be the time
to follow up with Atlanta.
UNITED CITIZENS
CHARLES S. RHYNE
National Chairman
FOR NIXON-AGNEW
THOMAS W. EVANS
National Director
HEADQUARTERS
WILLARD HOTEL, WASHINGTON, D.C. 20004
PHONE (202) 783-1560
September 4, 1968
To:
Bob Haldeman
From:
Tom Evans
1wE
Per RN's request as relayed to my office through Larry Higbee
yesterday, attached is a current list-of Celebrities for
Nixon. I have asked Cy Laughter who directs this division
of our campaign to send you an updated list at least once
a week.
TWE:cph
CELEBRITIES FOR NIXON 918 16TH STREET, N.W. / WASHINGTON, D.C. 20006 / TELEPHONE (202) 783-1560
LES BROWN
Horlorary Chairman
CY LAUGHTER
Executive Director
UNITED
CITIZENS
NIXONI
September 5, 1968
CELEBRITIES FOR NIXON
* Agar, John
Fontaine, Frank
Albanese, Licia
Foster, Preston
Allen, Rex
* Francis, Connie
Arlen, Richard
Fuller, Robert
* Austin, Pamela
* Garber, Kathy
* Baer, Max Jr.
Garnett, Tay
Bargl, Miss H. Ilonka
Gentry, Gene
Beban, Bob
Glaser, Charles
Begley, Ed
Glaser, James
Beradino, John
Glaser, Thomas
Bergen, Edgar
Grant, Johnny
Blackburn, Norman
Gray, Coleen
Blaine, Vivian
Bolger, Ray
Hampton, Lionel
Bondi, John
Hawkins, Lucia
* Boone, Pat
Hayward, Susan
Bowman, Lee
* Hickman, Dwayne
* Brewer, Teresa
Hildegarde
Brown, Les
* Hunter, Jeffrey
Buck, William
Bulger, William
Jones, Allan
Burk, A.
Jordan, Ted
Jory, Victor
Calhoun, Rory
Joyce, Elaine
Carmichael, Hoagy
Charisse, Cyd
Kaye, Sammy
Colby, Anita
* Kersh, Kathy
Conner, Nadine
Knapp, David
Corey, Wendall
* Langard, Janet
Cory, Alon
* Lee, Ruta
Costello, Don
LiBianca, Ginetta
Crosby, Bob
Lindstrom, Jane
* Crosby, Phil
Linkletter, Art
Curry, Tom
Lombardo, Guy
* Lowell, Linda
DeFore, Don
Lundigan, Bill
Devine, Andy
* Maina, Jill
Eastman, Peter
Male, Colin
Ekberg, Anita
Martin, Tony
Epton, Lou
Massey, Raymond
McCrea, Joel
* McCrea, Jody
DIVISION OF UNITED CITIZENS FOR NIXON
Page 2 - CELEBRITIES FOR NIXON (Continued)
McMurray, Fred
Milland, Ray
* Minor, Mike
Monroe, Vaughn
Morgan, Dennis
Ness, Eddie
Nolan, Lloyd
Pickford, Mary
Prinz, LeRoy
Ritter, Tex
Roberts, Roy
Robertson, Dale
Robinson, Chris
Rogers, Ginger
Rogers, Buddy
Romero, Cesar
* Sissle, Cynthia
Sissle, Noble
Smith, Dean
Spina, John
Mr. & Mrs. Robert Stack
Stewart, Don
Stossel, Ludwig
Teal, Ray
Vallee, Rudy
* Van, Mrs. Bobby
* Ward, Bert
* Younger Leading Artists
Flerigan
done
available
September 2, 1968
by
MEMORANDUM
will Monday ready
TO:
HALDEMAN
Man.
FROM:
RN
Would you get from Dirge or from Garment, or
from whoever else can make this analysis for me, a two-
page summary of our big ORC Poll, setting forth what the
poll tells us with regard to the issues we should hit,
lay off of, etc. I am not interested in the trial heats,
only in what the poll may indicate with regard to positions
I should take. Also, if the poll has information with
regard to attitudes toward the candidates, which might be
useful for me to have, pass it on and include it in the
memorandum very briefly.
# # #
Kelpe
September 2, 1968
file
MEMORANDUM
TO:
HALDEMAN (to pass on to Klein and others who may be
dealing with the Eastern European group.)
FROM: RN
I don't think we have received enough mileage out
of RN's Reception in Poland in 1959 and his work with the
Hungarian refugees in 1956. Here are two areas where we
could get great support because of a residue of memories
among those who met me, or heard about me, in those episodes.
# # #
get
September 2, 1968
MEMORANDUM
prilly
TO:
JOHN TOWER
CC: Keogh
FROM: RN
The report of the first meeting of the Key Issues
Group was excellent in every respect.
Bob Haldeman will be in touch with you with regard
to the use of your local poll results, on a national basis.
I agree with the judgement of the Committee with regard to
hitting the Administration more decisively on the mismanage-
ment of the economy and also on the thought of projecting
the cost of living into the future.
My view is that we ought to label Humphrey as the most
expensive potential President this country's ever had, and
then prove it by pointing out that the bills he had intro-
duced which were not passed would have added $100 billion
to the Budget and that his Platform and his program would
add
billion dollars to the Budget and result in (and
then project this out in terms of the individual farmer,
laborer etc.)
I completely agree, too, with your thought that Agnew's
statement on Civil Rights to the Baltimore Negroes be broadly
distributed. He should not be on the defensive on this issue
and should take the offensive on it. I would hope that you
LH- RMW needs Dris. for file TO
here is an other copy.
Copy give allen research
NIXON FOR PRESIDENT COMMITTEE,
NATIONAL HEADQUARTERS,
of
1726 PENNSYLVANIA AVE., N.W., WASHINGTON, D.C. 20006 (202) 783-4201
MEMORANDUM
TO: Richard Nixon
FROM: Senator Tower
CC: John Mitchell
August 24, 1968
The first regular meeting of the expanded Key Issues Committee was
held on Wednesday, August 21, 1968, in New York. A" list of those
attending is attached.
After you left, subcommittees were set up in accordance with your
request. They are: (1) Foreign Policy and National Security, (2) Urban
Problems (which include law and order, crime, riots, the root causes
thereof, housing, and job opportunities and training), (3) Economic
Policy, (4) Agriculture and Natural Resources, (5) Human Resources (to
include education, health, welfare, labor). Subcommittee assignments are
presently being made and you will be advised as soon as they have been
determined.
The members were then briefed on the recently completed issues poll
and considerable discussion followed. Additional information was requested
by a number of members and is currently being followed up by our staff with
Dr. Derge.
A memorandum is also being prepared to be sent to all state chairmen
requesting that local poll results relative to presidential personalities
and issues be made available. Such information would be secured by the
Key Issues Committee, evaluated and coordinated with other individuals in
your organization for maximum benefit.
The primary discussion then centered upon the three major position
papers you submitted to the Platform Committee on Vietnam, Crime, and
Economic Policy.
Vietnam: It was the consensus that the current Nixon position
is a good one. Stressing that there are no pat solutions as we cannot
have solutions which presuppose the cooperation of Hanoi and we cannot
telegraph our punch to Hanoi by presenting detailed plans and solutions.
A change in people is necessary for a change in policy. In broad terms,
keep it general and don't identify with the Administration.
- 2 -
Economic Policy: General agreement with the following exceptions:
A. Exception was taken with the statement that the Adminis-
tration has been guilty of "neglect." The Committee felt it was not neglect
but deliberate mismanagement--politically motivated policies.
B. Although it was understood what the purpose of the paper
was, it was still felt that the approach should be more "sexy." People do
not care about economic matters stated in bland, fiscal terms, but do care
about the rise in cost of living, the loss of U.S. gold, workers losing
jobs and the loss of confidence in the American dollar.
In each area, there should be an early thrust with emphasis
on the way a problem affects the citizen and then go on to detailed explana-
tions later in the paper, if necessary.
It was suggested that possibly extrapolating the cost of living
into the future, i.e., project percentages increases over the next four years
for a loaf of bread and then add that the farmer still is laboring along on
the same basis, getting no more compensation, but he, too, having to pay
higher prices.
Crime: Again there was good acceptance and agreement with the
following exceptions:
A. Issue was taken with the phrase that "we must return to
a single standard of justice
" There are many ethnic groups, the poor
and others, that believe there has not been a single standard of justice.
Therefore, our thrust should be that we will establish a single standard of
justice for all.
B. Following the above point, it was agreed that there should
be emphasis on law enforcement for the Negro citizen aiming at protection of
him from violence of Negro against Negro.
C. Organized crime should be hit with stress on the vast
amount of money that it is taking out of the pockets of the poor--much more
than the poverty program could ever put in.
D. Law enforcement should be emphasized with justice. Poss-
ibly using the phrase from the platform, "we will not overlook the necessity
for justice and we will not tolerate violence."
Discussion followed regarding Mr. Agnew's problem with his stand on Civil
Rights and Negro relations. The text of his Baltimore remarks to the group of
Negro leaders should be distributed widely. Other materials should be distri-
buted, ie., favorable editorials on his record. However, it was strongly
believed that he must not remain on the defensive on this or any other issue.
- 3 -
Among areas in which there was agreement that Committee action should
be taken were:
1. Decentralization of the federal government and federal, state,
and local relations.
2. The pursuit of research and development in peaceful applications.
3. Education-positive programs for the vocation, secondary and
higher education systems.
4. Programs for government employees.
5. Agriculture and the rural problem.
The question was then raised as to what position, if any, you should
take regarding the Fortas nomination. The consensus of the Committee is
that you and Agnew should stay aloof from the entire question. An appro-
priate response to the question is that is the President's prerogative to
make such an appointment and the Senate's responsibility to give advice
and consent.
The staff is pulling together material and setting up the mechanics
to provide assistance to the V.I.P. and surrogate candidates. This would
also include liaison between candidates on issues and problems, which cur-
rently does not exist within the organization, research support, fast-reaction
answers and speech preparation.
The next regular meeting of the full Committee will be at 2:00 p.m.
Wednesday, September 11, 1968, in Washington.
M
September 2, 1968
MEMORANDUM
TO:
JOHN MITCHELL
FROM: RN
I cannot emphasize too strongly the necessity
to set up independent committees for citizens fund-rais-
ing and fund-raising for our television programs. You
can get people like Max Fisher and Henry Salvatori to do
far more if they are listed as Chairman of a committee in
their own right -- and they will do it if they asked to
serve on a committee under Maury Stans. I wish you would
follow up on this at the earliest possible moment.
# # #
Max Fisher = separate operation
notunder Stans- - helping McClure or denner
after dinner Re gres separate
asa Callan channel
Henry Salvatori special come
September 2, 1968
MEMORANDUM
TO:
HALDEMAN
FROM: RN
RE:
Further memo to the Research and Counterattack Group
It is quite obvious that Hubert is going to try to
make an asset out of the Chicago demonstrations by putting
himself in the position of a man who is threatened by
assassination and who is the all-out exponent of law and
order. I think it is very important that none of our people,
as I have said in a previous memorandum, get into the business
of kicking the Chicago police. Our line should be to take
on the Convention, the Convention's managers and to point up
that the demonstrations were the result of the Administra-
tion's failures over the years and the too tightly controlled
Convention. Buchanan has some good stuff on this which pro-
bably should be circulated among our speakers and opinion
feeders.
# # #
Date
September 2, 1968
File
TO:
HALDEMAN
FROM:
RN
With further reference on your guidance for
RN team during the next two weeks, I think I would avoid
criticism of the Chicago Police. The difficulty here is
that inevitably, even though I will not have said anything
on this point, I will be asked to approve or disapprove of
statements made by others close to me.
I would have them all put out the line that the
RN Campaign will be attacking problems, not personalities,
that it will be people-oriented rather than boss-oriented,
just as was our Primary Campaign.
# # #
September 2, 1968
MEMORANDUM
TO:
HALDEMAN
Weal out
FROM: RN
Today
g/b
I think a letter should go to each Chairman
of the $1,000 a plate dinner along these lines
I was delighted to learn from Maury Stans that
you had agreed to serve as Chairman of our Finance
Dinner in Cleveland (or (city)). I.am convinced that
this is our year and I appreciate more than I can say
your helping to provide the financial support for what
I believe will be a great victory in November.
With best personal regards,
Sincerel y,
(Then try a similar letter to those who put on the $100
dinners, if you feel it would belappropriate to do so.)
you handle?
September 2, 1968
MEMORANDUM
TO: HALDEMAN
FROM: RN
9/4
Will you have someone at a high level, perhaps
Pete Flanigan, call Elmer Bobst and chat with him on the
phone telling him that I tried unsuccessfully to reach
him by phone when I was in New York Saturday. It is pos-
sible, incidentally, that he is in Spring Lake, but the
number Dwight left on my pad was his New York apartment.
Perhpas the best one to call him is Maury Stans in view
of the fact that he asks about this contribution from the
Italian and how to handle it. Keep him on my phone list
and I will try to call him when I return to New York. Be
sure he knows that I have seen his letter and have greatly
appreciated it, and that I tried to reach him.
# # #
Nitchell
M
X
September 2, 1968
what
Can we get the
word out to our
MEMORANDUM
and
store re bral
?
TO:
HALDEMAN
and
FROM: RN
Cole.
Mailed to all state
In view of the fact that Humphrey litizen is being heckled Said let
charman
in various places, it is vitally important that all of "beak know"
our local chairmen be informed that our policy is not to
have Nixon signs or any heckling signs, which can be
attributed to us, at Humphrey airport arrivals or meetings.
At this time, leave this to the opposition. If they begin
to get rough on us, we will then begin to re-examine our
policy.
# # #
chattmen
September 2, 1968
MEMORANDUM
TO:
HALDEMAN
FROM: RN
per are our 9/31
today with
I would like for you to discuss with Buchanan
the conversation I had with him on the law and order
statement and on Humphrey's Vietnam statement in which
he asked me to join him in a joint statement.
Fundamental here is the need to set up a procedure
whereby a Hillings-Klein operation, Ellsworth and Surrogate
operation and Agnew as well as Rhyne and our political
types on their own seize the opportunity to respond to
Humphrey's attacks, but even more important, take him on
for his inconsistencies and demogoguery. I cannot assume
the responsibility for thinking up these points and I want
our whole campaign organization to begin to do some think-
ing along these lines.
In that respect, while Safire and Buchanan and Harlow
will have as their major responsibility preparing material
for RN, they are all good gut fighters and possibly they
could have a meeting every morning and feed stuff out to
this group. We should get going on a procedure immediately
and I would like for you to push them along.
# # #
September 2, 1968
file
MEMORANDUM
TO:
HALDEMAN
FROM: RN
Is Mazo being used, and, if so, would he be helpful
to the Chotiner-Klein operation?
# # #
yes be is would
+
also thring Ferman
and Sy Freiden as
11th man
September 2, 1968
MEMORANDUM
TO:
HALDEMAN (This perhaps goes to Keogh, Agnes et al. --
you determine it.)
FROM: RN
Our Research group has got to get together material
with regard to Humphrey contradicting himself. Get this
material out to all columnists, speakers etc.
# # #
September 2, 1968
MEMORANDUM
TO:
HALDEMAN
FROM:
RN
I would like Bebe and Manuel to be present
in California on that short weekend -- two weeks from
today. Have Manuel fly out there and be there and open
up the house and have it ready for occupancy when we
arrive Saturday night. Have Bebe join us on the way
out if he wants, or he can fly out and meet us there and
stay on a couple of days after that.
Also, you can irfo rm Helene Drown of these
plans so that she can join Pat when we are out there. It
might be well to let Helene join usfor couple of days prior
to arriving there or for a couple of days immediately
after being there.
# # #