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This file contains: Memo from Safire to Mitchell, Haldeman, and Klein regarding countering Rockefeller ad campaign. 2pgs [Memo], 6/12/1968 Memo to DC from WLS regarding classified project. 3pgs. [Memo], 6/14/1968 Memo from Rita Hauser to Mitchell, Garment, Flanigan, Kline, and Price RE: Rockefeller Campaign. 1pg. [Memo], 6/12/1968 Memo from Rita E. Hauser to Mitchell, Haldeman, Garment, Flanigan, and Safire RE: Suggestions for countering Rockefeller campaign. 1pg. [Memo], 6/13/1968 Memo from Rita Hauser to Mitchell, Haldeman, Garment, and Safire RE: reaction to Rockefeller's TV show and ads. 1pg. [Memo], 6/13/1968 Memo from Jim Howard to Len Garment RE: Rockefeller Campaign. 1pg. [Memo], 6/14/1968 Memo from Ellsworth to DC, Mitchell, Kleidienst, McWhorter, Sears (cc: Haldeman) RE: Report on Republican Governors' Conference. 2pgs. [Memo], 6/17/1968 Memo from Pat Hitt to Haldeman, Finch, and Rose Mary Woods RE: RN California Appearances. 1pg. [Memo], 6/24/1968 Memo (no author) to Buchanan RE: United Citizens for Nixon. 2pgs. [Memo], 6/23/1968 Memo from RJW to PJB (for RN) RE: Professors for Nixon. 1pg. [Memo], 6/28/1968 Memo from Dwight Chapin to Bob Haldeman RE: Air Travel Card for David Eisenhower. 2pgs. [Memo], 6/24/1968 Memo from Bill Timmons to Bob Haldeman (cc: Peter Flanigan, John Ehrlichman) RE: Chicago Tribune. 1pg. [Memo], 7/1/1968 Memo from Safire to Hobart Lewis, Frank Leonard RE: recap of June 26 meeting on one shot magazine project. 3pgs. [Memo], n.d. Memo (no author) to Buchanan RE: planning for Post-Miami operations. 3pgs. [Memo], 5/1/1968 Memo from RJW to PJB (for RN) RE: Professors for Nixon. 1pg. [Memo], 6/28/1968 Memo from John C. Whitaker to Herb Klein (cc: Haldeman, Rose/Chapin) RE: telephone conversation concerning working out procedure between offices. 2pgs. [Memo], 6/12/1968 Memo (no author or recipient listed) regarding the assigning of certain states to certain individuals. 1pg. [Memo], n.d. Memo from Maurice H. Stans to John Mitchell RE: Joe Shell willing to publicly endorse RN. 1pg. [Memo], 5/2/1968 Memo from ECN to RN RE: stand on all Eisenhowers. 1pg. [Memo], 6/10/1968 Memo (no author) to Bob Haldeman RE: the assignment of an aide to PN. 1pg. [Memo], 6/20/1968 Memo (no author) to Bob Haldeman RE: monetary donation. 1pg. [Memo], 6/19/1968 Memo from Rose Mary Woods to Ehrlichman, Timmons (cc: Haldeman) RE: members of Pat Nixon's family needing accommodation during convention. 1pg. [Memo], 6/20/1968 Memo from Safire to Haldeman RE: pros and cons of black publishers' conference. 1pg. [Memo], n.d. Memo from HM to Haldeman RE: the allowing of "Ray" going to Chicago. 1pg. [Memo], 6/18/1968 Memo from Ellsworth to DC (cc: Mitchell, Haldeman, Chapin) RE: telephone call to Senator Hatfield on June 12. 3pgs. [Memo], 6/12/1968

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26126937
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WHSF: Returned, 35-17
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26126937
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WHSF: Returned, 35-17
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This file contains: Memo from Safire to Mitchell, Haldeman, and Klein regarding countering Rockefeller ad campaign. 2pgs [Memo], 6/12/1968 Memo to DC from WLS regarding classified project. 3pgs. [Memo], 6/14/1968 Memo from Rita Hauser to Mitchell, Garment, Flanigan, Kline, and Price RE: Rockefeller Campaign. 1pg. [Memo], 6/12/1968 Memo from Rita E. Hauser to Mitchell, Haldeman, Garment, Flanigan, and Safire RE: Suggestions for countering Rockefeller campaign. 1pg. [Memo], 6/13/1968 Memo from Rita Hauser to Mitchell, Haldeman, Garment, and Safire RE: reaction to Rockefeller's TV show and ads. 1pg. [Memo], 6/13/1968 Memo from Jim Howard to Len Garment RE: Rockefeller Campaign. 1pg. [Memo], 6/14/1968 Memo from Ellsworth to DC, Mitchell, Kleidienst, McWhorter, Sears (cc: Haldeman) RE: Report on Republican Governors' Conference. 2pgs. [Memo], 6/17/1968 Memo from Pat Hitt to Haldeman, Finch, and Rose Mary Woods RE: RN California Appearances. 1pg. [Memo], 6/24/1968 Memo (no author) to Buchanan RE: United Citizens for Nixon. 2pgs. [Memo], 6/23/1968 Memo from RJW to PJB (for RN) RE: Professors for Nixon. 1pg. [Memo], 6/28/1968 Memo from Dwight Chapin to Bob Haldeman RE: Air Travel Card for David Eisenhower. 2pgs. [Memo], 6/24/1968 Memo from Bill Timmons to Bob Haldeman (cc: Peter Flanigan, John Ehrlichman) RE: Chicago Tribune. 1pg. [Memo], 7/1/1968 Memo from Safire to Hobart Lewis, Frank Leonard RE: recap of June 26 meeting on one shot magazine project. 3pgs. [Memo], n.d. Memo (no author) to Buchanan RE: planning for Post-Miami operations. 3pgs. [Memo], 5/1/1968 Memo from RJW to PJB (for RN) RE: Professors for Nixon. 1pg. [Memo], 6/28/1968 Memo from John C. Whitaker to Herb Klein (cc: Haldeman, Rose/Chapin) RE: telephone conversation concerning working out procedure between offices. 2pgs. [Memo], 6/12/1968 Memo (no author or recipient listed) regarding the assigning of certain states to certain individuals. 1pg. [Memo], n.d. Memo from Maurice H. Stans to John Mitchell RE: Joe Shell willing to publicly endorse RN. 1pg. [Memo], 5/2/1968 Memo from ECN to RN RE: stand on all Eisenhowers. 1pg. [Memo], 6/10/1968 Memo (no author) to Bob Haldeman RE: the assignment of an aide to PN. 1pg. [Memo], 6/20/1968 Memo (no author) to Bob Haldeman RE: monetary donation. 1pg. [Memo], 6/19/1968 Memo from Rose Mary Woods to Ehrlichman, Timmons (cc: Haldeman) RE: members of Pat Nixon's family needing accommodation during convention. 1pg. [Memo], 6/20/1968 Memo from Safire to Haldeman RE: pros and cons of black publishers' conference. 1pg. [Memo], n.d. Memo from HM to Haldeman RE: the allowing of "Ray" going to Chicago. 1pg. [Memo], 6/18/1968 Memo from Ellsworth to DC (cc: Mitchell, Haldeman, Chapin) RE: telephone call to Senator Hatfield on June 12. 3pgs. [Memo], 6/12/1968
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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This archival description was reviewed and revised as part of the NARA reparative description initiative on March 12, 2024. Although the phrase "pros and cons of Negro publishers' conference" probably refers to the Negro Newspaper Publishers Association (NNPA) annual conference, the word "Negro" was removed from the Scope and Content Note as the phrase as stated is not adequately defined. Original archival records have not been altered.
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Richard Nixon Presidential Library White House Special Files Collection Folder List Box Number Folder Number Document Date Document Type Document Description 35 17 06/12/1968 Memo Memo from Safire to Mitchell, Haldeman, and Klein regarding countering Rockerfeller ad campaign. 2pgs 35 17 06/14/1968 Memo Memo to DC from WLS regarding classified project. 3pgs. 35 17 06/12/1968 Memo Memo from Rita Hauser to Mitchell, Garment, Flanigan, Kline, and Price RE: Rocerfeller Campaign. 1pg. 35 17 06/13/1968 Memo Memo from Rita E. Hauser to Mitchell, Haldeman, Garment, Flanigan, and Safire RE: Suggestions for countering Rockerfeller campaign. 1pg. 35 17 06/13/1968 Memo Memo from Rita Hauser to Mitchell, Haldeman, Garment, and Safire RE: reaction to Rockerfeller's TV show and ads. 1pg. 35 17 06/14/1968 Memo Memo from Jim Howard to Len Garment RE: Rockerfeller Campaign. 1pg. Wednesday, January 28, 2009 Page 1 of 4 Box Number Folder Number Document Date Document Type Document Description 35 17 06/17/1968 Memo Memo from Ellsworth to DC, Mitchell, Kleidienst, McWhorter, Sears (cc: Haldeman) RE: Report on Repbulican Governors' Conference. 2pgs. 35 17 06/24/1968 Memo Memo from Pat Hitt to Haldeman, Finch, and Rose Mary Woods RE: RN California Appearances. 1pg. 35 17 06/23/1968 Memo Memo (no author) to Buchanan RE: United Citizens for Nixon. 2pgs. 35 17 06/28/1968 Memo Memo from RJW to PJB (for RN) RE: Professors for Nixon. 1pg. 35 17 06/24/1968 Memo Memo from Dwight Chapin to Bob Haldeman RE: Air Travel Card for David Eisenhower. 2pgs. 35 17 07/01/1968 Memo Memo from Bill Timmons to Bob Haldeman (cc: Peter Flanigan, John Ehrlichman) RE: Chicago Tribune. 1pg. 35 17 n.d. Memo Memo from Safire to Hobart Lewis, Frank Leonard RE: recap of June 26 meeting on One*Shot magazine project. 3pgs. Wednesday, January 28, 2009 Page 2 of 4 Box Number Folder Number Document Date Document Type Document Description 35 17 05/01/1968 Memo Memo (no author) to Buchanan RE: planning for Post-Miami operations. 3pgs. 35 17 06/28/1968 Memo Memo from RJW to PJB (for RN) RE: Professors for Nixon. 1pg. 35 17 06/12/1968 Memo Memo from John C. Whitaker to Herb Klein (cc: Haldeman, Rose/Chapin) RE: telephone conversation concerning working out procedure between offices. 2pgs. 35 17 n.d. Memo Memo (no author or recipient listed) regarding the assigning of certain states to certain individuals. 1pg. 35 17 05/02/1968 Memo Memo from Maurice H. Stans to John Mitchell RE: Joe Shell willing to publicly endorse RN. 1pg. 35 17 06/10/1968 Memo Memo from ECN to RN RE: stand on all Eisenhowers. 1pg. 35 17 06/20/1968 Memo Memo (no author) to Bob Haldeman RE: the assignment of an aide to PN. 1pg. Wednesday, January 28, 2009 Page 3 of 4 Box Number Folder Number Document Date Document Type Document Description 35 17 06/19/1968 Memo Memo (no author) to Bob Haldeman RE: monetary donation. 1pg. 35 17 06/20/1968 Memo Memo from Rose Mary Woods to Ehrlichman, Timmons (cc: Haldeman) RE: members of Pat Nixon's family needing accomodation during convention. 1pg. 35 17 n.d. Memo Memo from Safire to Haldeman RE: pros and cons of Negro publishers' conference. 1pg. 35 17 06/18/1968 Memo Memo from HM to Haldeman RE: the allowing of "Ray" going to Chicago. 1pg. 35 17 06/12/1968 Memo Memo from Ellsworth to DC (cc: Mitchell, Haldeman, Chapin) RE: telephone call to Senator Hatfield on June 12. 3pgs. Wednesday, January 28, 2009 Page 4 of 4 To : Mitchell, Haldeman, Klein From: Safire Re : Countering Rockefeller Ad Campaign June 12, 1968. Object: To focus attention on the hollowness of the effort by stressing (1) its reliance on Madison Avenue, (2) spoiler nature, (3) opportunist nature, (4) falsity. Themes for a "Truth Squad." 1. "The Five Million Dollar Brainwash" (a) Can professional persuaders do for a candidate what the candidate himself could not do in the primaries? (b) "Buying an election" is old hat; now we will see whether it is possible to "buy the polls"---at a million dollars per popularity point. (c) The TV producers know how to hypo ratings by con- centrating stars and advertising during "rating weeks" when pollsters are polling - - same thing now in politics. (d) "Tinkering with Public Opinion" Concentrate on the expertise of Jack Tinker and Partners, showing the Rockefeller effort to be totally manipulated by the admen. The man in charge: Tom Losee of Tinker. 2. "Nelse or Else" The spoiler theme--rule or ruin, Nelse or else. With Republicans in great position, a divisive thrust that only helps the Democrats. 3. Opportunism: (a) Fought Kennedy in life, embraces him in death. Dig up anti-kennedy quotes by Rockefeller and contrast with "he cared" position now. -2- (b) Criticizes Nixon on Supreme Court stand, but pushed "stop and frisk" law in New York that is so feared by civil rights groups--see current Sidney Zion blast in Ramparts against phony civil libertarian Rockefeller. (c) No gulf with Reagan? What about Reagan acceptance of Bircher support? Would Rocky accept not, would he want a up who did? (d) Main thrust in final week of '66 governor campaign: Rocky the cop, will get the addicts off the streets and in jail. Sold out civil righters. 4. The Winner Myth (a) Though Javits and Lindsay have proven that a Republican can carry New York City, Rocky has lost NYC three times in three gubernatorial races -by an average of 300, 000 votes (check exact figures). (b) Despite enormous expenditures, he has consistently run behind the Republican ticket in New York State, against weak candidates like Harriman, Morgenthau and O'Connor. (c) Last time out, a ten million dollar campaign - highest in any state history -he squeaked through with 40% of the vote. If these themes are acceptable, I will suggest specific tactics to get them across, without breaking 11th Commandment. 213-6272237 To: DC from WLS (cc: Haldeman, klein, Garment) Re: Classified Project June 14, 1968. Object: To call attention to the multi-million dollar nature of the Rockefeller advertising campaign and gently ridicule it. Method: A letter from Rhyne to the editor of the fifty daily newspapers on the Rockefeller full-page schedule and fifty more not on it who resent being left off. Dear Editor: As many advertising directors are gleefully aware, one of the candidates for the Reput can nomination has just launched a $5 million newspaper, radio and television campaign. This "advertising blitz' is designed to increase his ratings in public opinion polls before the convention, thereby hoping to impress the delegates. We have neither the inclination nor the fortune to match this flexing of Madison Avenue muscle on a dollar-for-dollar basis. Our reasons: 1. Our candidate, Richard Nixon, chose the direct primary route to carry his message to the American people. As a result, he received over three million votes as he won all seven primaries: outpolling all the competition combined by three to one. 2. We don't think that 1500 people--the total mitchell objects used in national opinion poll samples--should decide for all other Americans the choice of a to this Presidential nominee. cont'd. -2- 3. We would feel uncomfortable about relying almost totally on a professionally-packaged adver- tising presentation of a candidate. A political figure is not a cake of soap; while advertising has an important role to play in campaigning, there is something vaguely disquieting about such complete reliance on advertising copywriters and TV spot producers in tinkering with public opinion. advertising promotion 4. A 5-million dollar pre-convention effort on would mean that we would have that much less to our even past, if the spend in this fall's general election. We want to were available win the nomination with a rising head of steam, well- prepared to conduct the expensive task of running a presidential campaign. That is why we are not buying a series of full-page advertisements in hundreds of newsbapers. However, we do not propose to sit idly by and do no advertising at all. Accordingly, we attach what we consider to be the appropriate answeringsalvo. Would you please forward the following 10-line classified advertisement to your classified ad manager with the request that the bill be sent to me at the address on this letterhead? Help Wanted: Male and Female Volunteers to nominate and fend elect Richard Nixon; no pay; long hours; hard work; satisfaction of helping best qualified American become President of U.S. Send name, appeal? address to: C. Rhyne, United Citizens for Nixon, 918 16th St. NW, Washington, D.C. 20006 Thank you. We'll let you know about the response. Sincerely, /s/ Charles Rhyne -3- Procedure: 1. We send letter to 100 newspapers: Total cost, $3,000. 2. The classified ad will undoubtedly be reprinted in Time and Newsweek free, and shown on TV news programs, multiplying its circulation a hundred times. 3. Copies of the letter go to entire press list. 4. Response has to be considerable; follow-up picture of Rhyne with stacks of mail at press conference in Washington. Results: 1. Dramatization of negatives in Rockefeller methods. 2. A strong mail pull on volunteers. Most papers will do a story on the ad itself, calling attention to it and to their own classified pages. 3. Show good-natured condescension toward Rocky campaign, our own calm and imaginative approach in the face of it. followup with ltc & newad u: send $ NOTE: If this plan is to be accepted, it should be referred to darkly as The No- Classified Project before it is sprung, perhaps leaked to Periscope as the most highly classified project at Nixon HQ is the response to should just go buil out us dup abcad. This idea stems from the most famous classified ad in history, calling for volunteers on an arctic expedition, which promised low pay and great danger and which got hundreds of responses. slick G- feels very bad possible reaction -as PR gimmickey thinks excellent no concern Price- ? June 12, 1968 To: Mitchell Garment Flanigan Kline Price From: Rita Hauser Re: Rockefeller Campaign The main thrust of the Rockefeller Campaign is that Nixon is a loser. This is reinforced by the approach that only Rocky can carry the big cities, which means the Negroes, the poor and a good bit of the disaffected young. He scores heavily when he says Nixon lost in 1960 because he carried Michigan until he came to Detroit, Pennsylvania untilhe came to Philadelphia, etc. I believe this message can be countered in two ways, apart from behind the scene work with delegates (Rocky is appealing to the general public, and we must meet him in that arena). 1. Advertising campaign under the proper sponsorship with a lead such as: HOW CAN YOU CALL A WINNER A LOSER? The aim is to show the percentages of the wins we have had this year, on this year's issues. I would contrast this with Rocky's declining percentages from 1958, 1962 and then 1965 where he was a minority winner by far. Nixon will win because he scores heavily in the polls with Republicans and Independents. Democratic defection to the GOPwill be small, as it always is, and here you can show the small Democratic vote, as distinct from Independent, that the GOP candidate gets (even cite Javits history as an illustrat 2. Confrontation by Nixon on the loser theme, tastefully done. This is the human element in the Nixon campaign, life's triumphs and defeats, and should be used now. June 13, 1968 To: Mitchell Haldeman Garment Flanigan Safire From: Rita E. Hauser Suggestions for countering Rockefeller campaign 1. Statement for use in newspapers to be signed by TOP moderate to left Republicans, like Percy, Agnew, Brad Morse, McCall, Bush, McGregor, on Why they are for Nixon. Statement would show accord with RN's stands on issues, but, most important, their belief that RN is the real choice of Republicans. Victory after victory this year, on this year's issues, have shown that. To be capped with statement that America needs a man who can unite his party and unite his country, and that is RN. 2. Good documentaries on RN to be shown between now and convention time on national network. 3. For the delegates: a letter from Mitchell or someone in importance on the theme of Nixon is a winner, and Rocky a loser in this year's primaries and also show his declining margins of victory in his last races (including the heavy spending on them). Stress the spoiler theme. In my view, doing nothing is running a great risk. Rocky's drive will gain momentum, especially with columnists and commentators. It is folly to ignore the drive on the theory that we have it locked up. Moreover, doing nothing will in isself create the feeling of "it's locked up" which is offensive to many delegates. RN June 13, 1968 TO: Mitchell Haldeman Garment Safire From: Rita Hauser Louie Lefkowitz called me late last evening at home, and, after some banter, asked me how we had reacted to Rocky's TV show and ads. I told him that we thought the show was generally effective, but that it was hard to see how this would bag delegates. Indeed, the appeal to the Kennedy supporters might well produce the opposite result. Louie told me he had raised these points himself to Rocky, but it was felt that Rocky had no other means than that which he was using to influence delegates via the polls. I naturally took the chance to ask Louie how Rocky and his people felt about the new approach. He told me he had been at a meeting late yesterday, and that the reports coming in by telephone to Rocky were all extremely good. Rooky was much encouraged, and there was some talk about increasing the TV spots. Rocky plans to step up his speaking engagements, especially to young audiences, and will follow the Kennedy technique in that he will have visibly around him known Negroes, like Jackie Robinson and Wyatt T. Walker. I queried Louie on the rumour I had heard that Rocky will be making a direct approach to Mrs. Martin Luthur King for her support. Louie said he had heard the same, but was no more informative than that. NB: The Negro entourage approach is typical Rocky, and he used it to much success in his last gubernatorial race. Edward Howard & Co. PUBLIC RELATIONS Cleveland, New York, Sydney 680 Fifth Avenue, New York, New York 10019, 212/581-4242 TO Len Garment DATE June 14, 1968 FROM Jim Howard SUBJECT Rockefeller Campaign I am appalled by the Rockefeller ads and strategy. There seems to be no substance, no honesty, only a blind lashing out. I have a gut feeling that they may be hurting us where we need help most -- among undecided voters who will be choosing between RN and Humphrey. These people have no reason to be disturbed by Rockefeller's tactics, and they may absorb without questioning the suggestions implicit in the ads. It's hard to handle, but here are a couple of suggestions for your consideration. 1. If possible have someone who is widely respected and not identified with the conservative wing of the party call for a halt to the campaign. 2. Encourage one of the major newspapers or newsmagazines to do a roundup of the reaction of leading Republicans. This would require some advance work, probably. The reading would almost certainly be negative. 3. If at all possible, encourage, through whatever means are open to us, a leading undeclared Republican to declare for RN with the announced reason being the Rockefeller campaign. Now is the time for new endorsements. 4. Keep indirect pressure on Rockefeller through whatever means are available. I suspect many of the Rockefeller people are uneasy and vulnerable to criticism. 5. If the money is available, consider a television version of the three urban talks wrapped up into one. 6. As you know, the CORE legislation will be introduced soon. Within a period of four or five days it would be possible to write the outlines of a plan and organization that would be formed to pull together the business- men who are prepared to act on various parts of the CORE program. Initially these would probably have to be strong RN supporters, but others might be drawn in. I have drawn up a very, very rough draft of an ad which might be run once a plan and group are formed. This is primarily to show how we might use such a plan with the public. One point would be to demonstrate that RN's urban programs do have real substance and that he has a real commitment. This would have to be coupled with the other recommendations; that an urban talk be televised; that we try to make an issue through third parties that the Rockefeller plans have no possibility of being accomplished and do indeed raise false hopes. I do not feel that RN should directly answer the Rockefeller campaign. Let's not let him get drawn into a defensive position. is NR file June 17, 1968 MEMORANDUM TO: DC Mitchell Kleindienst McWhorter Sears ec: Haldeman FROM: Ellsworth RE: Report on Republican Governors Conference (1) An anti-divisive resolution was adopted by the Governors, substantially similar to that which had been adopted the previous week by the Republican National Committee. We arranged for Volpe to introduce it, for Hickel to second it, and for Agnew, Kirk and Williams to speak in support of it. (2) We arranged for the following Governors to speak to Ray Bliss in strong criticism of the divisiveness of the Rockefeller campaign: Volpe, Hickel, Babcock, Bartlett, Williams and Agnew. (3) We asked for and received a promise from Shafer to accompany his endorsement of Rockefeller with a statement that, notwithstanding his support for Rocke- feller at this time, Nixon would win in the fall if he should be the nominee and would carry Pennsylvania. We -2- also asked for and received promises of pro-Nixon statements from Agnew and Bartlett. (4) We also arranged to have two editorial cartoons and a colation of recent press reports estab- lishing the divisiveness of the Rockefeller strategy placed in the hands of all Governors. This was done so that it would not be attributable to us. 1 file WOMEN FOR NIXON Co Chairinan June 24, 1968 MEMORANDUM TO: Bob Haldeman Bob Finch Rose Mary Woods FROM: Pat Hitt RE: RN California Appearances As you no doubt know, the Republican State Central Committee has reserved Dodger Stadium for a Republican Candidates' Rally on September II with the headliner to be the Presidential candidate. Since this will be an all-candidate rally, we must keep in mind that the second highest office to be represented there will be the Republican candidate for the United States Senate. This means precisely that RN will not only be sharing the platform with Max Rafferty among others, but knowing Max as we all do, RN would almost have to fight for the lead position. It is possible that RN will decide to pass up this rally, but I think it would be very difficult to justify his absence -- this means he could very well be boxed into attending. With these circumstances and this possibility in mind, I feel it is imperative that he make some kind of public appearance or appearances in We must avoid at all costs a Dodger Stadium appear- ance with Rafferty as his first major appearance or entrance into California. The whole matter of what we do about Max Rafferty is a bag of worms, to put it mildly. I had hoped that we might be able to achieve the kind of tight-rope walking that Murphy did in "64 in conjunction with the Goldwater campaign. Obviously, we are all giving a great deal of thought to this entire situation. Bob and I had dinner last night with Jack and Nita Veneman and Jack's parting remark to me was that he would stay completely out of any activity prior to the Convention and would hope that he could be of help to us in the Fall. He feels keenly that RN must divorce himself from Rafferty as much as humanly possible and has some ideas along this line. I would urge that some of us consult with him and take his advice seriously when the time comes. Tread carefully on this topic with Bob Nesen. He voted for Rafferty in the primary, but it was a "mad at Kuchel" vote not a deep conviction for Rafferty. 201 file 23 June 1968 REHORANDU TC SUBJ: United Citizens for ixon I received a note yesterday from Mose Mary askin, no to arrange an appointment with John itchell. I assume this must be in relation to the United Citizens for _ixon and ny previous memoranda regarding their ectivities. While 1 an willing to come up to New York to talk with Litchell, I an afraid I will simply be wasting his time unless there is some possibility of a treeing on a means for me to be of positive assistance. I frankly am concerned that I may be projecting an image of a chronic complainer. I have no desire for such a role; rather 1 an interested in being of positive assistance. I have not talked with ivans since the opening of the Citizens Edqrs. then you and the Boss were down. : have called his several times, but he has been busy. I understand he now has 60 people on the staff and is busy formulating plans for Citizens activities. Considering the circumstances, 1 would just as soon forget the entire thin unless it is possible to agree upon an institutionalized and nutually satisfactory lieans for me to assist, I could express a long list of dire concerns about what is join on, but I don't see there it would do any ood. Furthermore, I save 1011 my word that 1 wouldn't pass any comments to New York that would jeopardize his ettin the operation underway In short, 1 an not interested ravating a problem, but would be interested in helpin_ solve it. 1 an enclosing a memorandum which I have prepared for possible submission to .itchell. I would like you comments on it and its feasibility. If it has the earnarks of the ill-fated Simulation offer, I don't want to subnit it. I don't mind being shot down on these things, but I am afraid it creates a bad impression if I am constantly suggesting unacceptable prop sals. I am Joins to be tied up this week, but can see Litchell Monday or Tuesday f next week if convenient to him. I would like to hear fron you on this matter before I make an appointment. I don't want to take his time unless I feel I can say something to hin that will be helpful. The corporate cover proposal which = make is particularly attractive to as added insurance against trouble which night arise in the event someone raises a question about my activities. - = could rest easier if that were the basis of our relationship. I have talled with Jameson Campais ne about getting some youn_ newspaper types to help with some writing for the boss. nost of these people (on your list from Freenan) prefer .ea an for the nomination, but will, I think, be willing to submit stuff to us after the convention -- some mi ;ht do so before hand on the sly. Jameson thinks it would work best if they used me as a point of contact since, although 1 am a well known moderate, they have some degree confidence in me. I can rework the stuff to make sure it is reasonable and pass on to you. I think we can get this type of help at no expense, although if it is too extensive, I might have trouble handling it without some assistance. we can worry sbout that when the situation arises. File. June 28, 1968 To: PJB for RN Re: Professors for Nixon One and July From: RJW Roger Clark of the United Citizens operation has asked for a nominee to undertaking organizing and administering Professors for Nixon. After consultation with Allen and Anderson, I have de- cided that this tough assignment demands high priority and the special qualities of Dr. Olds. In the implacably hostile academic world, RN needs as his advocate a man filled with missionary zeal, a man at ease in the environment and enjoying wide contacts and professional prestige. I can think of no one more deserving of this assignment, which would require 2-3 days a week in and around Washington and far-ranging travel over the country, than the good dean. The request for his services should come directly from RN, it should fan the flame of zeal, and it should move our man out into the field as soon as possible. Don't call it this Done via July Cole to Bob Hitt. L Dall judy Cole L. in Dishington ton 6/24/68 at Washington To: Bob Haldeman HQ From: Dwight Chapin RE: Air Travel Card for David Eisehhower RN through Julie has asked that we order David a Air Travel Card can you and your staff handle this ---- thanks- Dwight hold til conformed receipt by David Bruce Bardwell. L be sere David get his ATC - 4re and get him remits for trip to betty - sbang? room for FDM at Florida - Thos Fine Tun -Fri. Hilton Plaza. NIXON FOR PRESIDENT COMMITTEE, NATIONAL HEADQUARTERS, 1726 PENNSYLVANIA AVE., N.W., WASHINGTON, D.C. 20006 (202) 783-4201 cattoo Twint Memo to: Bob Haldeman Copies to: Peter Flanigan John Ehrlichman Date: July 1, 1968 phoned JDE Subject: Chicago Tribune This will serve as a reminder that you were going to talk to RN about the cost of buying and distributing free copies of the Chicago Tribune during the Republican National Convention. Apparently, Mr. Maxwell said we had to purchase copies through a Miami Beach newsstand. The Dade County News Dealers Association can order copies for us at 11c each. Figuring 3,000 copies each day, it will cost us $330 or $1,980 for six days. Frankly, I don't think it is worth it agree but please let me know soonest because of the lead time required in planing an order like this. Best, Bill Timmons Call Levent. MEMO TO: HOBART LEWIS, FRANK LEONARD FROM BILL SAFIRE re budgets problem RE: RECAP OF JUNE 26 MEETING ON ONE*SHOT MAGAZINE PROJECT TOORA WORKING TITLE: NIXON 68 FORMAT: 80-PAGE 9x12 magazine, simlar to a National Observer "Newsbook" COLOR: Front and back covers, plus eight pages inside. BUDGET: To be drawn up by Lewis, assuming 100,000 copies, to be ready for distribution just before convention. SALES PRICE: $1.25. Some free distribution; some sold by Nixon clubs; some newsstand sales. FORMAT: 1. Color cover shot of Nixon campaigning in crowd of people; back cover color photo of Nixon with family. 2. 600-750 word introduction by General Eisenhower. Lewis to make contact through Ben Hibbs and Bob Shultz, Hibbs to draft. (1 page) 3. "I Believe in the American Dream" essay by RN. Impressionistic in tone, illustrated by photos of Ameri an scenes and people, some with Nixon in them, designed to show scope of interest and support. ZXZXZMZ 1500 words, (4 pages). Price or Safire to write. 3. Nixon's life in pictures, showing all phases of career, as a child, Navy, early candidate, up to and including each of "six crises". (8 pages) Leonard to assemble and caption. 4. "America and the World" essay by Nixon, 1500 words on need to reassert leadership, what has happened to our alliances, our proper role as world power. *** Price, Buchanan or Whalan to write; illustrated by pix of RN with world leaders past and present, Leonard to assemble. 4 (con'd) Also Leonard to get from Rose Woods a complete list of grips since 60, to send to Lewis for cartographer towrk into map. Altogether 8 pages. 5. The Nixon Humor: selections of examples of wit, illustrated by a laughing picture. Safire and Leonard to send suggestions to Lewis, who already has Alfalfa speech; Leonard to get more from Buchanan. 2 pages. 6. The Quotable Nixon: selections of best lines over the years, broken into categories, with stome small pix. Lewis already has Safire selection; additional material from Leonard who gets from Research. 6 pages 7. Family Portrait: a apread on the Nixon family, early shots to present, including David Eisenhower shot with General (4 pages) Shts working on campaign, also Ed Nixon. 8. The Pat Nixon story, interview updated by Eleanor Harris, Lewis to arrange interview, with pix selected by Leonard (4 pages). Stress shots with daughters. 9. "The Great Comeback", from 1962 to presentx beginning of 68, showing how RN aided the rebirth of the Republican party, power in hel ping elect Republicans to Congress in 1966. Safire to write; 6 pages. 10. Campaign trail 68: picture story of the primaries, with boz scores of results, including family campaigning shots, diverse supporter shots, 10 pages selected by Leoandrd. 11. "What they are saying about Nixm": selection of editorial comment on Nixon the man and the positions taken so far; Leonard to select. 12. Picture spread, and heavy sebections from text, of Oregon telethm. Good color photos available; this is also the spots fro coverage of current stands on issues. 8 pages. 13. The Watershed Speech: vision by RN of future of America, harking back to opening article in magazine and giving it unity. Safire has written, 6 pages. cc: Haldeman Klein 1 May 1968 MEMORANDUM TO BUCHANAN SUBJ: Planning for Post-Miami Operations I am concerned about the lack of co-ordinated planning for field operations in the immediate post-Miami period. From my discussion with Tom Evans and from what I have observed of the formative organization of the Citizens operation, I fear that a major effort is about to be launched without the benefit of clear objectives or detailed operational plans. The line and block charts look impressive, but detailed plans and objectives are lacking. Citizens operations very rarely are cost effective. Without the benefit of close co-ordination with other aspects of the campaign and without the aid of experienced organizers and administrators, they often function on the shotgun principle: establish as many different "citizens groups" as possible and hope something beneficial happens. A Citizens organization, like a youth section, represents an intregal part of the campaign myth. It is recognized that you have to have one, but no one is quite certain exactly what it is supposed to do. Too little attention is paid to determining at the outset specific campaign objectives to be accomplished. Although it may be presumptuous of me, I believe the following observations are in order: (1) Tom Evans, while being a comptent guy, has not had any. exper- ience as a program administrator on a national scale. This is a serious disadvant- age only when pride refuses to admit it and hedge against its consequences by seeking the assistance of experienced people; (2) Jim Skidmore has not impressed those in Washington who have watched his activities over the past year as the logical choice to direct field operations: he is prone to attach toomuch attention to image and comfort, too little to concrete results; (3) Jim Day is a prize catch: he is experienced and comptent, although most of his previous work has been in-house administration and convention arrangements. In short, I. think we. are lacking personnel who have had previous experience as program administrators, people who understand the hard unglamourous, persistent efforts required to translate a line and block chart into a viable, productive, and efficient program effort. In light of these comments and observations which are intended to be as analytical as possible without regard to personalities, I would suggest the following: 1. RN should require a detailed program prospectus outlining in specific terms exactly what the Citizens operation intends to accomplish and specifically how they intend to do it. Emphasis should be attached to specific programs, personnel to administer each program, and cost. All these factors should be re- lated to specific campaign objectives. This operation is going to cost one hell of a lot of money. Left to itself there is no guarantee that the money will be well spent. Considering that money is a limited resource, if I were RN I would want to be damn certain that it is being allocated in a cost effective manner. 2. 2. A procedure for continuing review and evaluation of the Citizens operation should be established. This should consist of more than periodic budget reviews. Frequent and extensive evaluation should be made of the impact and progress of projected program activities. 3. Within the framework of the Citizens operation, but in close co-ordin- ation with the New York campaign staff, a special Task Force should be established to concentrate on up to 10 states which are regarded as electorall -to our success in November. These states can be selected on the basis of a hunch or if we implement the simulation exercise on the basis of empirical data. How- ever chosen, they should receive special attention separate from general programming undertaken by the Citizens operation. The first task of the special Task Force should be to prepare for a major esgistration drive immediately following the Convention. Studies should be immediately launched of the latest demographic information to determine population shifts, trends in voting, etc. which would aid us to pin-point those areas where intensive registration efforts would be most productive for a Republican candidate. After this information is determined (this would be available from our simulation studies or could be arrived at independently), detailed operational plans for putting troops in the field to register voters should be worked out. The Task Force should also begin immediately to identify those groups of voters within the key states who represent the source of greatest support for RN (this too would be available from simulation or could roughly be sketched out from demographic and voter trend studies). Once this information was derived, specific programs in each state could be tailored by the Citizens operation, e.g., Senior Citizens effort in Florida, etc. The obvious advantage is that you can zero in on important voting blocs in crucial states instead of dissipating your resources on a broad national basis, mailing to Senior Citizens on a national basis when simulation or other analysis reflects that as a group they are inclined toward the Democratic candidate. These are only two specific program ideas which I believe could be implement: to materially assist the campaign looking past Miami. They may not seem particula novel, but they may have been overlooked simply because our planners are thinking generally and nationally rather than thinking in terms of specific, attainable program objectives. My key point is simply this: a flury of activity generated by the infusion of large amounts of money does not necessarily mean that progress is being made. I know that RN has many things on his mind, but I believe at the early stages when programs are being formulated, it might be wise if he took at least some direct interest to guarantee that those who will make a difference between victory and defeat are doing the best possible job on his behalf. I know that he thinks I tend to be negative or too criticial. However, I do not have any cross to bear or any grudge to carry. All I am interested in is seeing that the best possible job is done so that he will win in November To the extent that my critical evaluation of program ideas and project operations will help in this regard, I 3. feel compelled to make them. To the extent that they are irritating or a nuisance, I am sorry. However, in the final analysis, a detached evaluation of what is going on in the midst of a necessarily hectic campaign operation may, on at least one occasion, be of value, and for that reason I continue to bring these matters to your attention. file June 28, 1968 To: PJB for RN From: RJW Re: Professors for Nixon Roger Clark of the United Citizens operation has asked for a nominee to undertaking organizing and administering Professors for Nixon. After consultation with Allen and Anderson, I have de- cided that this tough assignment demands high priority and the special qualities of Dr. Olds. In the implacably hostile academic world, RN needs as his advocate a man filled with missionary zeal, a man at ease in the environment and enjoying wide contacts and professional prestige. I can think of no one more deserving of this assignment, which would require 2-3 days a week in and around Washington and far-ranging travel over the country, than the good dean. The request for his services should come directly from RN, it should fan the flame of zeal, and it should move our man out into the field as soon as possible. Don't it this done - 7/2 olds is mtgwith with father Alexander 10:00 10:00Fri. Fri. File Hu MEMORANDUM JUNE 12, 1968 TO: HERB KLEIN CC: Bob Haldeman Rose/Chapin FROM: John C. Whitaker talk to. w about. This will confirm our telephone conversation of yesterday working out procedure between your shop and mine. Never release 1. Schedule - I will send you calendars with tentative and tentative firm dates so you can keep the press informed on upcoming schedule. dates 2. From now on all press calls received in my shop will be referred to your shop and noinformation will be given out by my shop. 3. My shop will put out a draft press schedule on the Telecopier to you for your edit and mass distribution. Henry Hyde has already sent Ron Ziegler our press list. These names are all on plates which Ron has indicated he wants us to hold for the time being. From now on no pressschedule will be mailed from this shop to the press. 4. It will be your shop's responsibility from now on to also distribute the press schedule to all Nixon staff plus any key Nixon people around the country that for political reasons you wish to keep informed of RN's schedule. 5. It seems to us there must be a central place to make all airline reservations for the press men joining the tour, and this responsibility should reside in your shop and not ours. 6. Since the advance man must pre-register the press and have hotel room keys in the lobby when the press arrive for each overnight stop, it seems to us that a night letter must be sent from your office to the reservations clerk at the hotel where the travelling party will be staying at least 24 hours in advance of the actual arrival of the travelling party. 7. At this time we are planning on two 727s configured first class which will have 112 seats available for press. This assumes a travelling staff of 18. If we have a larger staff and we want this many press seats, we will have to eliminate the first-class configuration not maily in the press section. The figure of 112 is arrived at as follows: The first press plane has 44 first class seats at the rear of the plane and the front section of this is for staff and RN. This front section has a maximum of 24 seats and assuming we pull one set (2 seats) for hassock and couch in front for RN and 4 seats for tables, we have a total of 18. The second plane, configured entirely first class, holds 68 total. It seems to me it is up to your shop to advise us exactly what decisions you want relative to airplane configuration, and advise us if possible no later than July 1 SO that my shop can negotiate a final contract giving the airline company lead time to configure the planes so that we are in business right after the Convention. Memorandum to Herb Klein -2- June 12, 1968 8. Since, under the above system, you will have the manifest lists of what press members are on board for each flight, that this information should be given daily to Stans' office SO that they can invoice the press. I am enclosing a sample of the travelling manifest form and the invoice form we are currently using. Please advise if you are in agreement or want modifications of the above procedures. Cheers, Enclosures John V mitchell States Ellsworth and Kleindienst - both have tom many states. If we could get Cake without Williams. Cake agrees on Brownell. Break this down Calloway - Georgia Iowa -- need strong man Kansas -- Ellsworth/ McGregor -- need someone else there - you cannot use a man in his home state - Ellsworth should not be the one -- maybe Dole -- Maryland - our appeal there is among conservatives -- Rogers Morton put him in charge. Massachusetts -- except for Brad Morse - Ellsworth cannot get votes in Massachusetts -- we need a strong man. Michigan -- Lockwood (Ellsworth) Pennsylvania -- Ellsworth -- ok for the liberals -- but our strength there mostly conservative -- we need someone else too. Texas -- it is completely wrong -- they won't work with Kleindienst and Ellsworth (neither of them should dabble in Texas) We need to work out a top man in every state -- and one man in our organization who deals with him -Calif John be all May 2, 1968 TO: John Mitchell FROM: Maurice H. Stans Joe Shell of California, who lost to Dick in 1962, is willing to endorse him publicly at any time. MHS: ac MAS MEMORANDUM June 10, 1968 To: RN From: ECN Walter Williams called this afternoon to say that he had determined the stand of all Eisenhowers except for Milton and his family. He seems extremely anxious that we sound Milton out before any further alibis might develop. Fred Seaton called him this morning. They discussed what had been done and what might be done. Seaton suggested and Williams agreed that a direct call from you would be the best approach at this time. It seems to me we should divert WW into some other task to avoid inadvertent obtusiveness. He is an able strategist, but good timing is not always evident in his tactics. Ed ECN: sac Borth Bat work tome Aor your you JOB File. 20 June 1968 HALDEMAN PN seems to be doing a lot more public events lately. I imagine that this will continue. Have you given any stamp consideration as to whether or not a permanent type aide will be assigned to her, or will just the one SS man plus the advance man for the drill be enough? Hyde is under the impression that Davies ought to be functioning as the aide - John D. isn't under this impression and Hyde is bugging the hell out of him. Shall I tell Hyde to stop bugging Davies Yes NO Tell Hyde to work out PN trip with only SS + Advance man Yes NO If NO then what so that Hyde stops bugging US? Also do you want to have Hyde run all PN events by you before he runs the by PN or should he go direct to her? By whitever by Theys: or Same long Norm. Done RUSH -- CALL 6/19 at Airport. BOB HALDEMAN In the event you haven't gotten back to Jones yet -- Peege said he wants to give some money -- maybe if you could find out if it is $10,000 it would help greatly if they could date the check before the end of the week so we could get another $5000 for it. June 20, 1968 MEMORANDUM TO: John Ehrlichman Bill Timmons cc: Bob Haldeman FROM: Rose Mary Woods When I was out at RN's apartment today, Pat Nixon told me that the following members of her family want to come to the convention and will need rooms. They would like to have one suite where they can all gather -- the others just rooms. Mr. and Mrs. Thomas Ryan Mr. and Mrs. William Ryan Mr. Matthew Bender Miss June (will have to get that name) The three men are Pat's brothers (Bender is half- brother). Many thanks. check Now ! Tell G hater Dongly RNWill go - - Bob Haldeman from Bill Safire Bechanen + chapin have poop- Len Garment and I chewed over the pros and cons of the Negro publishers conference. *. I do not think Nixon should join the parade of candidates who appear there; too much the "bloc" pitch and out of character. The way to finesse the situation is this: Nixon should have lunch or a drink at home with Johnson, the publisher of Ebony and Jet. Johnson is by far the Amost respected, most powerful Negro publisher---and quite a guy, In understand. Herb Klein knows him. Word of the private talk will get out; it will show Nixon's interest in the area, and it will be part of a series of talks with publishers and editors, not a crass bloc pitch. Conduction T distribution. Most Weakly - - Daily Duh r Wifo for C fails + Johnson who Elong. owne at 6:00 in his art. 6/18/68 Bob Haldeman -- from HM Since you have told Herb Klein that he can go out there and if he wants to go to Chicago. If Herb goes and Ray doesn't that would downgrade Ray. Haldeman - tell Ray that if he wants to go along he can go too. They should both go on a commercial flight -- that would be better. You have to realize -- and so does Herb -- that there are sensitivities involved here -- this dinner -- or get-together was in the mill for months. As far as Rentschler is concerned, if they have invited him I don't want to hurt anyone's feelings - -- let him come too. Normally, I would not take a strictly political fellow to this type of meeting. As everyone knows -- THERE IS TO BE NO ONE WITH ME WHEN I GO TO THE TIME-LIFE DEAL. RN re Hatfold June 12, 1968 mtg MEMORANDUM TO: DC (cc: Mitchell, Haldeman, Chapin) FROM: Ellsworth R Wednesday afternoon, June 12, I called on Senator Hatfield in his office. (1) I stated it appeared to me that no unbridgeable chasm existed between his views and Mr. Nixon's views on the ultimate aims and objectives of the United States in the Vietnam situation. He agreed, and stated he had told RN that was his view when he called him after the Oregon pri- mary and further that he (Hatfield) had told the same thing to Billy Graham when Billy had been out in Portland. Hatfield went on to say that he had said publicly on a number of occa- sions that the primary victory in Oregon was -- by virtue of the well financed and intensive campaigns by Rockefeller and Reagan -- a significant victory. (2) I suggested that it might be worthwhile for the Senator to sit down and explore the entire situation with the Candidate, and Hatfield said he would be delighted to do SO. He stated he is ready to make a strong public statement in support of the Nixon candidacy, in support of the Nixon -2- Presidency, and to do whatever else he can to be helpful as requested by us. Recommendation: I recommend that RN invite Hatfield up to New York for a visit the week of June 17, and that, the same week, appropriate arrangements be made, with the guidance and cooperation of Herb Klein for Hatfield to make known his strong preference for RN as the Presidential candidate of the Republicans, together with his certain conviction that a Nixon Presidency represents the best hope of this country and the world for a stable and lasting peace NB: The special merit of this particular endorsement, of course, lies in Hatfield's known identification with and appeal to peace activists. In this connection, naturally, it should be understood that Nixon has not suddenly come around to Hatfield's views, nor should this be particularly necessary. Only that Hatfield agrees that Nixon represents the best hope for a stable and lasting peace in Asia. NB: Hatfield puts down McCall as unreliable. Hatfield also is, of course, a Nixon-pledged delegate, and he underscores his intention to abide enthusiastically by the spirit as well as the rule of the law. It is a law which he himself, as Gover- nor, sponsored. NB: Hatfield is vying with McCall for the chairman- ship of the delegation. Assuming a public endorsement by Hatfield, Appling would support Hatfield over McCall (they -3- both dislike McCall intensely.) The delegation's organizational meeting will be held sometime after the vote count is complete (apparently Hatfield will get the most votes of any of the delegates), and the count cannot be completed until sometime around June 23. NBB: The timing in the Nixon-Hatfield meeting, therefore, must be the week of June 17 because of the fol- lowing considerations: (1) We want Hatfield to have made his public pro- nouncement prior to the delegation meeting, which could be held the week of June 24. (2) Before the pronouncement of support Hatfield should be given an opportunity to meet with Nixon and to have an intervening period of a day or two after the meeting to prepare for the announcement.