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This file contains:
Rose Mary Woods to Haldeman re: discussion with Ev Hart about his leaking story of Nixon hitting him that resulted in an article. 3 pages. [Memo], 10/7/1968
Haldeman Handwritten note marked BB about George's conversation with LBJ about a meeting with favorable Democrats. 1 page. [Other Document], 10/10/1968
Nixon to Haldeman re: key themes to hit in these last few weeks before the election, with attached handwritten notes. 7 pages. [Memo], 9/2/1968
Detailed results of survey/poll, broken down by battleground states. 31 pages. [Report], n.d.
Ziegler to Haldeman re: Information Office reorganization. 12 pages.. [Memo], 7/20/1968
Summary of discussions with possible choices for VP. 2 pages. [Report], n.d.
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WHSF: Returned, 36-10
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26126963
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document
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WHSF: Returned, 36-10
description
This file contains:
Rose Mary Woods to Haldeman re: discussion with Ev Hart about his leaking story of Nixon hitting him that resulted in an article. 3 pages. [Memo], 10/7/1968
Haldeman Handwritten note marked BB about George's conversation with LBJ about a meeting with favorable Democrats. 1 page. [Other Document], 10/10/1968
Nixon to Haldeman re: key themes to hit in these last few weeks before the election, with attached handwritten notes. 7 pages. [Memo], 9/2/1968
Detailed results of survey/poll, broken down by battleground states. 31 pages. [Report], n.d.
Ziegler to Haldeman re: Information Office reorganization. 12 pages.. [Memo], 7/20/1968
Summary of discussions with possible choices for VP. 2 pages. [Report], n.d.
citationUrl
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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5ad490efd2008d09
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
36
10
10/07/1968
Memo
Rose Mary Woods to Haldeman re:
discussion with Ev Hart about his leaking
story of Nixon hitting him that resulted in an
article. 3 pages.
36
10
10/10/1968
Other Document
Haldeman Handwritten note marked BB
about George's conversation with LBJ about
a meeting with favorable Democrats. 1 page.
36
10
09/02/1968
Memo
Nixon to Haldeman re: key themes to hit in
these last few weeks before the election, with
attached handwritten notes. 7 pages.
36
10
n.d.
Report
Detailed results of survey/poll, broken down
by battleground states. 31 pages.
36
10
07/20/1968
Memo
Ziegler to Haldeman re: Information Office
reorganization. 12 pages..
36
10
n.d.
Report
Summary of discussions with possible
choices for VP. 2 pages.
Wednesday, June 17, 2009
Page 1 of 1
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12356 Section 1.1
October 7, 1968
MEMORANDUM
file
TO:
Bob Haldeman
FROM:
Rose Mary Woods
Ev Hart called the New York office for me
today and I returned the call from the plane while we were
in Washington, D. C.
He said: "I wanted to call you about that thing
that happened on Friday (the Pearson column) As far as the
story is concerned -- it really happened.
"About three weeks ago I talked with a fellow that
I know - he is a lawyer - an acquaintance - and we got into the
usual conversation about what RN is really like. You know how
people ask whether in private a person who is in public life
beats his wife - or drinks too much -or what-have-you. I said
there is nothing like that at all. I said there are probably
one or two little instances - I quoted that one incident - never
thinking that it was going any further than the guy I was talking
to.
"Of course, what he or Pearson did was to take that
little story and build a whole article about it.
"I was floored by the whole thing, particularly where
they said I had been approached by one of his law partners. That
- 2 -
was completely wrong. What happened there -- he asked me
whether I was going to do any work for him this year. I said'
well a friend of mine was trying to arrange something with a
lawyer but I didn't think I would work this year. I will not
be because of personal reasons -- I am leaving later this
afternoon to go into the hospital for about 10 days for an
operation. But I did not tell him it was for personal reasons.
So he just mixed that all up.
"But as to the story -- RN did hit me. (Here rmw
said - who was in the studio? He said - just myself and some
newspaper men - a couple of the newspapers carried it the next
day.
"I was really mad because I had had a rib removed
when I had had open heart surgery and that is where he hit me
-- in the ribs. Ted Rogers was up in the control room watching
this thing. The Boss apologized but I was so upset and the show
was going to last four hours so I went up to Ted and said I am
going on out to Los Angeles. I flew out with Jim Bassett instead
of waiting to come with the group.
"I will tell you how upset I was about it -- the
day after the election in Los Angeles most of us were asked
to come by - I don't know but I believe we were getting little
campaign gifts or something. I didn't go in and I didn't come
back on the plane to Washington with you."
- 3 -
At this point rmw said -- what was the name of
the lawyer? He said - "I would rather not say. " rmw said --
well he probably made some money on that story. He said I don't
think he would be after money - he makes good money and he lives
at the UN PLAZA. He repeated that he had told him this three
to three and one-half weeks ago. When he saw the column he
realized that it must have been a set up.
We talked about his going into the hospital for
a few minutes and then I said -- don't you really think you
should tell me the name of the man -- he said Freidberg.
In case anyone else wants to talk with him -- I
don't know why -- but he will be in University Hospital for
the next ten days.
TUE INE 20 "BAY
/ " estrativ. MARID :0
10/100 1. RTD 12356, NARS, Section Date 1.1 4/6/87
Confidential
Parla
BB - talked to feo - he talhed to LBJ
wants to make appt fr Fortas
wants prom Repub had long list
someone fav. HRN
Bill Rogers - Go said no
J sd thyre gird /pals.
Geo rec. Dewey-
determinal to name somebody -
any sugg from RN-
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12356, Section 1.1
By RJP MARS, Date 4/6/87
Corefidented
file
Memorandim to:
September 2, 1968
Ke - Chot
MEMORANDUM
E- M-Fe -Keo
4
TO:
HALDEMAN
Kedst- - Hillings
FROM: RN
I have discussed with you the distribution of
A-1
the memorandum.
emphasizes
is we begin the first week of the campaign
it
is essential that we maintain the initiative. This will
be primarily the role of the candidate but now is the time
for everybody in our organization including Surrogates,
other speakers and top staff who talk to press as well
as politicos who talk to State and County Chairmen across
the country to have the line and put it out as effectively
as possible. Among the points that should be made are
the following:
1) The Come back theme: This has an immense appeal
RNdoes
it
and I do not believe has adequately been covered in columns
or the press. Find ways to get it out pointing up the
obvious, that RN accomplished this despite the overwhelming
and
opposition of the financial establishment the press est-
ablishment and without huge financial resources, PR gimmicks
etc.
The Califre of the Nixon Team:
2) RN as a picker of good mem: This gives us the
opportunity to point up the superb RN pre-Convention organiz-
ation, that it has high intellectual quality, great movale
and great loyalty. It will be recalled that one of Johnson's
are
weaknesses is that very few people on his staff our really
loyal to him, due to his personal abuse of them. apparently HHN
has real staff problems, too.
3) In the same vein, the Youth of the RN
organization: I have already indicated to
A
Haldeman devices that might get this story across.
4) The immense effect of the RN Acceptance Speech:
It probably had a greater effect in shifting votes than any
acceptance speech in the last 25 years. Several have sug-
the story that
gested that RN prepared the speech on his own and
did
not "try it out" or reveal any of the content to anybody
except his secretary, simply hasn't gotten across. +
think
that this is a very impressive story to the average person
who susgects that all politicians are simply parody parrotting
the lines their ghosts have written for them.
should be
I would like to see this story gotten out broadly. Perhaps
one way and a subsidiary direction to bring this off, is
that when we reprint copies of the Acceptance Speech to dis-
tribute to people, that a brief paragraph at the outset
point out how it was prepared and also the immense effect
that it had. HH although realize that many will say that we shouldn't
build on events of the past, but let us not forget that
Kennedy made mountains of yardage during the first two years
of his presidency by referring to his Inaugural and having
the press do likewise. I don it think our people have myet done
an adequate job at all in this respect as far as this speech
- 3 -
is concerned.
several
the less favorable
5) RN as Party Unifyer: Even one of our antagonistic
press men
I think it was either Snell of ABC or the
Philadelphia Bulletin man, or possibly both pointed out
that the week when we were at Mission Bay plus the swing
to the major states was probably one of the major political
stories of our time and would have been covered as such
had
the
Czech not Revolution not occurred in the same period.
This story should be repeated over and over again-properly
embellished pointing out that RN fights hard but then is
able to unify and bring the best men into the final organization.
This will also give a good impression as to how RN will
B
handle the presidency once the battle is over.
In summary, I think one of the major weakness
of our campaign in the past has been the tendency of our
entire staff, and most of our supporters, simply to rely on
RN's speeches and activities for our campaign success. We
this time
are doing better than we have previously, this time but
think we can take a leaf out of the Kennedy book and rec-
ognize that at least 50% of the credit for his win in 1960
and also for his immensely good press after the 1960 election
was due to the fact that his staff and friends were con-
stantly running their own campaigns in his behalf, and
not just waiting for him to carry the ball. I want this mebert le
done at all levels -- on the campaign plane, from the Citizens
gro up in Washington and from the Campaign Headquarters in
New York unereas as well Chotiner as by et allof an state and local
leaders.
- 4 -
of vital importance, is the point HH have emphasized
on several occasions, that we must play the confident
line from now until November, regardless of what develop-
ments occur. We are on the offen sive and we must stay
on the offensive. Agnew, for example, should quit defending
his Civil Rights record and go on the attack. The Democrats
are demoralized, and we must keep them demoralized. We
should exude confidence, not cockiness, indicating that
we're going to run an all-out campaign and pour it on, but
that we do so knowing that we are ahead and that we plan
to stay ahead and extend our lead so that we can elect a
Republican House and a lot of Republican Senators as well.
It is important that all of our major speakers take this
line and particularly important, that those who are on the
plane and talking with the press, and that the local
politicos exude it. It is also important that those who
have contact with RN take this line and not come in constantly
any
with long faces every time something goes wrong. I,
indidentally, have in my file of notes on all the telephone
calls and memoranda that were written to me in the period
between Oregon and the Convention from members of our staff,
politicos around the country, telling us that we "had lost
momentum" and pointing out the horrible things that were
going to happen in Miami. This doesn't mean that these
- 5 -
thoughts should not bed advocated strongly where anybody
believes them. It does mean, however, that when there
isn't much I can do about the situation, there is no reason
for bringing the stuff to me. And beyond that, what we
have to remember is that confidence in and of itself breeds
confidence. I don't want to see any hangdog expressions
on anybody's face anytime between now and November 5.
# # #
A
Because we have such an outs tanding
group of young staff mewbers in very key
positions - this story should be easily and
effectively promoted Perhaps by emphasizing
average age of Miam staff or the number of
key men under 30, under 40 - a whatever
such statistics might be most telling. also
individual or group features on the young
stans of the team - ie Buchanary Price,
anderson, Bell, Havin, Hart etc in
RtW; Chapin, Liegler, Highy, Collan Words, etc
in tour operations; the young crew working
with mitchelly Flamigan, etal; and all
the young people in the litegens operation.
September 2, 1968
MEMORANDUM
TO:
HALDEMAN
FROM: RN
RE:
Guidance of our people who are putting out the RN Line.
6) Perhaps most important of all 1.
$ think there should be emphasis in addition to the
other points I mentioned in a previous memorandum, on RN,
"the man for the times. " The Churchill analogy is probably
appropriate. Churchill was "in the wilderness" as he put
it during the '30s but was called back to lead his country
in a period of crisis. What we must do is to knock down the
idea that, by manipulation and because of political debts
that were due RN, he was able to get the nomination. We've
got to point out that he won the nomination because of his
own strength and not just because of the weakness and con-
fusion of his opponents.
With fur ther reference to the Research Group in particularly this
instance the group which are located in New York, they should be
ready with the materials to counter-attack on Hubert when
he starts to crack us. Hubert's inconsistencies, big spend-
ing, and some of the personal vulnerabilities which George
MacKinnon is aware of. As a matter of fact, Mackinnon might
be a very good man to quarterback this operation on an
CONFIDENTMC
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
COPY 1 047
E.O. 12356, Section 1.1
By
RJP
NARS,
Date
4/6/87
file
"How much do you feel you know about Richard Nixon and what he
stands for -- a greal deal, a fair amount, or very little?"
Great
Fair
Very
No
Deal
Amount
Little
Nothing
Opinion
8 Battleground States
25%
45
23
5
2
4 Southern States
21%
38
32
7
2
Texas
24%
42
26
6
2
California
32%
43
19
5
1
Illinois
23%
46
22
7
2
Michigan
20%
50
24
5
1
Missouri
21%
44
27
6
2
Ohio
21%
44
26
6
3
New Jersey
23%
46
24
5
2
Pennsylvania
23%
44
25
6
2
Wisconsin
22%
47
26
3
2
Strong Republican
44%
45
10
1
*
Not very strong Republican
24%
53
20
2
1
Independent leaning Republican
31%
54
12
2
1
Independent
22%
46
26
4
2
Independent leaning Democrat
22%
48
24
5
1
Not very strong Democrat
16%
44
31
6
3
Strong Democrat
19%
38
30
10
3
Men
29%
44
20
5
2
Women
20%
46
26
6
2
White
26%
47
22
4
1
Negro
15%
30
34
17
4
Metro areas - central cities
23%
42
24
8
3
Outside central cities
27%
46
21
5
1
Outside metro areas
22%
47
26
3
2
21 - 25 years of age
17%
50
26
5
2
26 29
21%
47
25
6
1
30 39
21%
51
22
4
2
40 49
23%
48
22
5
2
50 64
28%
41
23
6
2
65 years and over
32%
37
23
6
2
Under $5,000 income
22%
38
29
9
2
$5,000 - $9,999
22%
46
25
5
2
$10,000 and over
31%
50
16
2
1
High school incomplete
or less
19%
38
32
9
2
High school graduate
22%
50
22
4
2
Some college or more
35%
49
13
2
1
*Less than 10%.
"How much do you feel you know about Hubert Humphrey and what he
stands for -- a great deal, a fair amount, or very little?"
Great
Fair
Very
No
Deal
Amount
Little
Nothing
Opinion
8 Battleground States
13%
45
36
4
2
4 Southern States
15%
40
37
6
2
Texas
16%
43
34
5
2
California
14%
47
34
4
1
Illinois
12%
43
38
5
2
Michigan
12%
44
39
4
1
Missouri
15%
41
37
5
2
Ohio
11%
44
37
5
3
New Jersey
11%
48
34
5
2
Pennsylvania
13%
45
35
5
2
Wisconsin
12%
53
30
2
3
Strong Republican
14%
46
34
5
1
Not very strong Republican
9%
45
41
4
1
Independent leaning Republican
14%
50
32
3
1
Independent
11%
41
39
6
3
Independent leaning Democrat
13%
51
31
4
1
Not very strong Democrat
8%
44
42
4
2
Strong Democrat
18%
44
31
5
2
Men
16%
45
33
4
2
Women
9%
45
39
5
2
White
12%
47
35
4
2
Negro
13%
40
36
8
3
Metro areas - central cities
16%
44
33
5
2
Outside central cities
12%
49
34
4
1
Outside metro areas
11%
42
41
4
2
21 - 25 years of age
8%
44
42
5
1
26 29
9%
49
39
3
*
30 39
10%
50
35
3
2
40 49
13%
49
33
3
2
50 64
16%
43
34
5
2
65 years and over
15%
38
36
8
3
Under $5,000 income
13%
35
41
8
3
$5,000 - $9,999
11%
47
36
4
2
$10,000 and over
15%
53
29
2
1
High school incomplete
or less
11%
36
42
8
3
High school graduate
10%
48
37
3
2
Some college or more
18%
56
23
2
1
*Less than 10%.
"How much do you feel you know about George Wallace and what he
stands for -- a great deal, a fair amount, or very little?"
Great
Fair
Very
No
Deal
Amount
Little
Nothing
Opinion
8 Battleground States
17%
28
36
16
3
4 Southern States
24%
30
31
12
3
Texas
23%
31
31
13
2
California
18%
29
37
14
2
Illinois
15%
30
35
18
2
Michigan
19%
29
34
15
3
Missouri
17%
27
36
17
3
Ohio
14%
29
34
17
6
New Jersey
17%
26
36
18
3
Pennsylvania
14%
27
40
17
2
Wisconsin
14%
29
40
13
4
Strong Republican
15%
30
39
14
2
Not very strong Republican
12%
32
40
15
1
Independent leaning Republican
22%
32
32
11
3
Independent
20%
29
33
15
3
Independent leaning Democrat
21%
35
31
11
2
Not very strong Democrat
13%
27
40
17
3
Strong Democrat
17%
24
34
21
4
Men
19%
29
35
14
3
Women
14%
28
37
18
3
White
16%
30
38
14
2
Negro
24%
19
22
28
7
Metro areas - central cities
19%
26
33
18
4
Outside central cities
16%
30
37
15
2
Outside metro areas
14%
27
40
16
3
21 - 25 years of age
22%
27
36
14
1
26 29
23%
32
31
11
3
30 39
17%
34
35
11
3
40 49
18%
31
34
14
3
50 64
15%
26
38
18
3
65 years and over
9%
20
42
26
3
Under $5,000 income
12%
20
39
25
4
$5,000 - $9,999
17%
27
38
15
3
$10,000 and over
20%
36
32
10
2
High school incomplete
or less
12%
21
39
24
4
High school graduate
16%
31
37
13
3
Some college or more
23%
35
32
8
2
" If Hubert Humphrey were elected President, do you think the
policies of his administration would be very much like the
policies of the Johnson Administration, a little bit different
from the Johnson Administration, or quite a bit different?
Very
Little
Quite
Much
Bit
a Bit
No
Like
Different
Different
Opinion
8 Battleground States
44%
38
12
6
4 Southern States
54%
30
10
6
Texas
47%
37
10
6
California
46%
37
12
5
Illinois
44%
39
11
6
Michigan
42%
39
14
5
Missouri
44%
38
12
6
Ohio
44%
39
11
6
New Jersey
41%
41
11
7
Pennsylvania
45%
37
11
7
Wisconsin
42%
41
13
4
Strong Republican
59%
28
7
6
Not very strong Republican
53%
35
7
5
Independent leaning Republican
52%
36
8
4
Independent
45%
35
12
8
Independent leaning Democrat
37%
44
14
5
Not very strong Democrat
39%
43
13
5
Strong Democrat
35%
43
17
5
Men
48%
36
11
5
Women
40%
41
12
7
White
46%
38
11
5
Negro
26%
43
20
11
Metro areas - central cities
40%
40
14
6
Outside central cities
46%
39
10
5
Outside metro areas
46%
36
12
6
21 - 25 years of age
39%
45
11
5
26 29
43%
43
11
3
30 39
44%
41
10
5
40 49
44%
39
12
5
50 64
45%
36
13
6
65 years and over
46%
32
13
9
Under $5,000 income
44%
33
14
9
$5,000 - $9,999
43%
40
12
5
$10,000 and over
46%
40
10
4
High school incomplete
or less
42%
36
14
8
High school graduate
46%
38
11
5
Some college or more
45%
41
10
4
"In your opinion, how much difference is there between Richard
Nixon and Hubert Humphrey in what they stand for -- a great
deal of different, some difference, little difference or no
difference?"
Great
Some
Little
No
Deal of
Differ-
Differ-
Differ-
No
Difference
ence
ence
ence
Opinion
8 Battleground States
48%
28
12
2
10
4 Southern States
44%
29
14
3
10
Texas
44%
29
16
2
9
California
51%
25
12
2
10
Illinois
50%
27
13
1
9
Michigan
42%
32
15
3
8
Missouri
46%
25
14
3
12
Ohio
52%
29
9
1
9
New Jersey
49%
27
13
2
9
Pennsylvania
45%
28
13
2
12
Wisconsin
40%
36
14
2
8
Strong Republican
62%
22
7
1
8
Not very strong Republican
45%
33
12
1
9
Independent leaning Republican
47%
32
13
1
7
Independent
39%
30
14
4
13
Independent leaning Democrat
37%
34
18
2
9
Not very strong Democrat
39%
29
17
3
12
Strong Democrat
54%
23
11
2
10
Men
49%
27
14
2
8
Women
47%
28
11
2
12
White
47%
29
13
2
9
Negro
56%
20
8
2
14
Metro areas - central cities
50%
25
12
2
11
Outside central cities
48%
29
12
2
9
Outside metro areas
45%
29
14
2
10
21 - 25 years of age
43%
32
14
2
9
26 29
44%
35
12
1
8
30 39
46%
30
12
2
10
40 49
49%
27
13
2
9
50 64
49%
26
13
2
10
65 years and over
53%
21
11
2
13
Under $5,000 income
48%
24
12
3
13
$5,000 - $9,999
48%
28
13
2
9
$10,000 and over
48%
30
12
2
8
High school incomplete
or less
50%
23
13
2
12
High school graduate
45%
31
12
2
10
Some'college or more
48%
31
13
2
6
"How much do you personally care who wins the Presidential
election -- do you care a great deal, do you care somewhat,
or don't you care very much who wins the election?'
Great
Don't Care
No
Deal
Somewhat
Very Much
Opinion
8 Battleground States
72%
19
7
2
4 Southern States
74%
17
8
1
Texas
76%
17
6
1
California
76%
16
6
2
Illinois
71%
20
7
2
Michigan
73%
18
6
3
Missouri
72%
17
9
2
Ohio
73%
18
7
2
New Jersey
72%
18
8
2
Pennsylvania
68%
21
9
2
Wisconsin
68%
22
9
1
Strong Republican
85%
11
3
1
Not very strong Republican
67%
24
8
1
Independent leaning Republican
76%
18
5
1
Independent
67%
21
9
3
Independent leaning Democrat
71%
20
7
2
Not very strong Democrat
63%
24
11
2
Strong Democrat
75%
16
7
2
Men
73%
18
7
2
Women
72%
19
7
2
White
72%
19
7
2
Negro
73%
14
10
3
Metro areas - central cities
75%
16
7
2
Outside central cities
73%
19
6
2
Outside metro areas
67%
22
9
2
21 - 25 years of age
73%
21
4
2
26 29
74%
18
7
1
30 39
72%
21
5
2
40 49
75%
17
6
2
50 64
73%
17
8
2
65 years and over
67%
19
12
2
Under $5,000 income
65%
20
13
2
$5,000 - $9,999
73%
19
6
2
$10,000 and over
78%
18
3
1
High school incomplete
or less
66%
20
12
2
High school graduate
72%
21
6
1
Some college or more
82%
14
3
1
"Have you definitely made up your mind which candidate you
prefer for President, or is there a possibility that you
may change your mind during the campaign?"
Mind
May
No
Made Up
Change Mind
Opinion
8 Battleground States
45%
49
6
4 Southern States
54%
40
6
Texas
51%
42
7
California
46%
49
5
Illinois
48%
45
7
Michigan
39%
56
5
Missouri
44%
51
5
Ohio
46%
48
6
New Jersey
44%
50
6
Pennsylvania
47%
46
7
Wisconsin
41%
55
4
Strong Republican
67%
29
4
Not very strong Republican
38%
57
5
Independent leaning Republican
40%
55
5
Independent
30%
59
11
Independent leaning Democrat
32%
61
7
Not very strong Democrat
29%
64
7
Strong Democrat
57%
39
4
Men
50%
45
5
Women
41%
53
6
White
44%
50
6
Negro
56%
36
8
Metro areas - central cities
51%
43
6
Outside central cities
42%
52
6
Outside metro areas
43%
51
6
21 - 25 years of age
38%
57
5
26 29
40%
57
3
30 39
41%
53
6
40 49
43%
51
6
50 64
48%
46
6
65 years and over
55%
38
7
Under $5,000 income
52%
41
7
$5,000 - $9,999
43%
52
5
$10,000 and over
42%
53
5
High school incomplete
or less
50%
43
7
High school graduate
42%
52
6
Some college or more
43%
52
5
8 BATTLEGROUND STATES
Most
Nixon
Humphrey
Concerned
Could
Could
Points
About
Issues
Do Best
Do Best
Difference
57%
Vietnam
23%
15%
+ 8
56
Crime and violence
14
11
+ 3
46
Riots
10
8
46
Taxes
12
7
+ 5
39
Cost of living
9
7
35
Civil rights
9
21
-12
32
Government spending
20
8
+12
30
Poverty
7
17
-10
19
Respect for U. S. in the world
15
8
+ 7
17
Dissatisfactions of youth
4
6
16
Educational opportunities
7
13
- 6
16
Unemployment
5
12
- 7
15
Gold drain/devaluation of dollar
8
3
+ 5
15
Medical care for aged
4
12
- 8
11
Concentration of power in Washington
7
5
10
Open housing
3
12
- 9
9
Farm problems
6
10
- 4
8
Communist China
5
3
6
Influence of special interest groups
5
5
5
Rebuilding cities
3
7
- 4
5
Russia
7.
4
+ 3
None; no opinion
53
52
(Total public - 8 states)
4 SOUTHERN STATES
Most
Nixon
Humphrey
Concerned
Could
Could
Points
About
Issues
Do Best
Do Best
Difference
55%
Crime and violence
12%
8%
+ 4
53
Vietnam
19
10
+ 9
47
Taxes
10
5
+ 5
46
Riots
9
6
+ 3
44
Cost of living
8
7
41
Civil rights
8
14
- 6
30
Government spending
15
5
+10
25
Poverty
4
13
- 9
18
Respect for U. S. in the world
12
6
+16
17
Medical care for aged
3
9
- 3
15
Dissatisfactions of youth
4
5
15
Educational opportunities
5
10
- 5
15
Concentration of power in Washington
5
4
14
Unemployment
4
9
- 5
11
Gold drain/devaluation of dollar
6
3
+ 3
10
Open housing
3
8
- 5
9
Farm problems
4
6
8
Communist China
5
2
+ 3
5
Russia
6
3
+ 3
5
Influence of special interest groups
4
3
3
Rebuilding cities
3
5
None; no opinion
63
64
(Total public - 4 states)
TEXAS
Most
Nixon
Humphrey
Concerned
Could
Could
Points
About
Issues
Do Best
Do Best
Difference
57%
Crime and violence
11%
10%
55
Vietnam
18
13
+ 5
45
Riots
9
8
39
Taxes
9
7
39
Cost of living
8
8
37
Civil rights
7
17
-10
36
Government spending
19
7
+12
25
Poverty
6
14
- 8
18
Respect for U. S. in the world
12
9
+ 3
18
Gold drain/devaluation of dollar
7
4
+ 3
17
Concentration of power in Washington
6
4
17
Dissatisfactions of youth
3
7
- 4
16
Medical care for aged
3
12
- 9
16
Unemployment
4
14
-10
16
Educational opportunities
6
14
- 8
11
Farm problems
4
9
- 5
9
Communist China
3
3
8
Influence of special interest groups
3
4
7
Open housing
1
8
- 7
6
Russia
5
4
4
Rebuilding cities
1
7
- 6
None; no opinion
61
56
(Total public - Texas)
8 BATTLEGROUND STATES
Most
Administration is doing
...
Concerned
Best
Poorest
Points
About
Issues
Job
Job
Difference
57%
Vietnam
6%
42%
-36
56
Crime and violence
6
35
-29
46
Riots
5
31
-26
46
Taxes
3
35
-32
39
Cost of living
3
33
-30
35
Civil rights
20
17
+ 3
32
Government spending
7
34
-27
30
Poverty
12
19
- 7
19
Respect for U. S. in the world
6
22
-16
17
Dissatisfactions of youth
4
13
- 9
16
Educational opportunities
33
6
+27
16
Unemployment
25
9
+16
15
Gold drain/devaluation of dollar
9
15
- 6
15
Medical care for aged
50
5
+45
11
Concentration of power in Washington
7
9
10
Open housing
23
6
+17
9
Farm problems
10
13
- 3
8
Communist China
2
8
- 6
6
Influence of special interest groups
5
7
5
Rebuilding cities
20
6
+14
5
Russia
9
5
None; no opinion
24
17
(Total public - 8 states)
4 SOUTHERN STATES
Most
Administration is doing
Concerned
Best
Poorest
Points
About
Issues
Job
Job
Difference
55%
Crime and violence
5%
35%
-30
53
Vietnam
6
36
-30
47
Taxes
5
33
-28
46
Riots
4
35
-31
44
Cost of living
3
33
-30
41
Civil rights
14
24
-10
30
Government spending
5
30
-25
25
Poverty
15
16
18
Respect for U. S. in the world
4
17
-13
17
Medical care for aged
51
4
+47
15
Dissatisfactions of youth
4
11
- 7
15
Educational opportunities
30
6
+24
15
Concentration of power in Washington
6
10
- 4
14
Unemployment
23
7
+16
11
Gold drain/devaluation of dollar
6
11
- 5
10
Open housing
16
7
+ 9
9
Farm problems
10
11
8
Communist China
2
6
- 4
5
Russia
7
4
+ 3
5
Influence of special interest groups
4
6
3
Rebuilding cities
12
5
+ 7
None; no opinion
29
20
(Total public - 4 states)
TEXAS
Administration is doing
...
Most
Best
Poorest
Points
Concerned
Issues
Job
Job
Difference
About
57%
Crime and violence
6%
36%
-30
Vietnam
10
32
-22
55
Riots
4
36
-32
45
39
Taxes
4
29
-25
39
Cost of living
3
31
-28
Civil rights
19
21
37
Government spending
7
36
-29
36
25
Poverty
16
15
18
Respect for U. S. in the world
5
18
-13
Gold drain/devaluation of dollar
7
16
- 9
18
Concentration of power in Washington
6
12
- 6
17
Dissatisfactions of youth
3
12
- 9
17
16
Medical care for aged
58
4
+54
31
6
+25
16
Unemployment
16
Educational opportunities
38
4
+34
Farm problems
8
14
- 6
11
2
8
- 6
9
Communist China
Influence of special interest groups
5
8
- 3
8
18
6
+12
7
Open housing
6
Russia
7
5
4
Rebuilding cities
17
6
+11
None; no opinion
21
21
(Total public - Texas)
PERSONALLY MOST CONCERNED ABOUT
1. Farm problems
7. Concentration of power in Washington
2. Taxes
8. Crime and violence
3. Educational opportunities
9. Russia
4. Riots
10. Gold drain and devaluation of the
5. Communist China
dollar
6. The cost of living
11. Unemployment
1
2
3
4
5
6
7
8
9
10
11
8 Battleground States
9%
46
16
46
8
39
11
56
5
15
16
4 Southern States
9%
47
15
46
8
44
15
55
5
11
14
Texas
11%
39
16
45
9
39
17
57
6
18
16
California
7%
43
15
48
10
33
13
55
6
19
20
Illinois
14%
51
19
42
8
41
9
54
4
15
15
Michigan
11%
47
15
47
8
37
13
61
3
12
11
Missouri
14%
36
15
39
9
36
14
60
5
15
16
Ohio
8%
43
16
50
6
43
10
57
5
13
15
New Jersey
3%
47
18
47
9
39
7
59
6
14
14
Pennsylvania
6%
52
15
44
7
43
10
55
4
14
14
Wisconsin
14%
52
9
39
7
42
12
53
5
14
11
Strong Republican
12%
50
10
45
8
40
21
61
7
22
9
Not very strong Republican
9%
48
13
45
8
37
15
59
4
17
11
Independent leaning Republican
8%
45
12
45
9
38
19
60
5
22
10
Independent
9%
47
16
47
8
37
11
57
5
14
13
Independent leaning Democrat
9%
45
18
46
9
34
9
56
4
15
15
Not very strong Democrat
8%
46
16
48
9
38
7
54
3
11
16
Strong Democrat
7%
44
21
45
7
41
4
54
5
11
24
Men
10%
47
15
45
8
37
13
54
5
17
15
Women
8%
46
17
46
8
40
9
58
4
13
16
White
9%
47
13
47
8
38
12
57
5
16
13
Negro
5%
41
33
37
4
46
3
51
3
7
34
Metro areas - central cities
5%
44
20
43
7
39
9
57
4
13
20
Outside central cities
7%
45
15
47
9
37
12
58
6
17
14
Outside metro areas
17%
52
11
47
7
42
11
53
3
14
12
21 - 25 years of age
6%
41
20
43
11
33
9
51
2
15
18
26 29
6%
41
20
45
11
39
10
55
3
12
18
30 39
8%
49
17
45
7
40
11
57
4
15
17
40 49
8%
50
17
46
8
38
11
56
5
15
15
50 64
10%
48
13
47
7
40
11
58
5
14
15
65 years and over
12%
42
13
47
8
39
12
57
8
18
13
Under $5,000 income
10%
42
15
47
7
43
7
56
6
13
20
$5,000 - $9,999
8%
50
15
46
8
40
11
56
4
13
16
$10,000 and over
8%
44
17
44
9
33
14
58
4
19
11
High school incomplete
or less
11%
50
15
49
8
43
7
54
5
12
20
High school graduate
7%
49
15
46
8
39
10
57
4
14
13
Some college or more
8%
38
19
40
9
32
17
59
5
21
12
PERSONALLY MOST CONCERNED ABOUT
(Cont'd)
12. Dissatisfactions of youth
17. Rebuilding cities
13. Civil rights
18. The influence of special interest
14. Vietnam
groups
15. Government spending
19. Poverty
16. Respect for the U.S. in the
20. Open housing
world
21. Medical care for the aged
None or
12
13
14
15
16
17
18
19
20
21
No Opinion
8 Battleground States
17%
35
57
32
19
5
6
30
10
15
4
4 Southern States
15%
41
53
30
18
3
5
25
10
17
6
Texas
17%
37
55
36
18
4
8
25
7
16
5
California
22%
33
57
33
21
5
8.
35
7
14
3
Illinois
16%
39
53
31
18
4
5
30
17
15
4
Michigan
17%
32
57
34
18
7
6
26
11
15
4
Missouri
19%
37
52
33
22
7
6
28
8
19
4
Ohio
15%
38
56
34
20
5
6
28
10
15
5
New Jersey
16%
37
60
26
20
8
7
30
8
18
4
Pennsylvania
15%
33
61
29
17
5
6
31
7
15
4
Wisconsin
16%
33
55
39
18
4
6
25
9
16
4
Strong Republican
15%
27
56
46
22
4
7
21
7
12
4
Not very strong Republican
18%
33
59
40
21
3
5
26
6
10
3
Independent leaning Republican
16%
33
58
40
20
4
10
24
8
8
4
Independent
17%
37
55
37
18
6
6
28
11
14
4
Independent leaning Democrat
17%
39
62
27
18
7
9
35
10
13
3
Not very strong Democrat
21%
37
58
26
19
5
5
35
8
18
3
Strong Democrat
17%
37
55
21
18
7
5
37
14
22
4
Men
16%
35
53
36
20
6
8
27
10
15
4
Women
19%
35
61
28
19
4
5
34
9
15
3
White
18%
32
58
34
20
5
7
28
7
15
4
Negro
13%
58
46
14
9
10
3
47
30
17
4
Metro areas - central cities
18%
38
54
27
18
8
6
34
14
16
4
Outside central cities
18%
36
60
32
20
4
7
31
9
14
3
Outside metro areas
16%
29
56
37
18
3
5
24
6
16
5
21 - 25 years of age
15%
48
72
25
19
6
5
40
10
6
3
26 29
13%
44
63
26
13
5
4
39
10
8
3
30 39
17%
40
59
30
16
4
6
32
10
10
3
40 49
19%
34
57
30
22
5
7
30
9
11
4
50 64
18%
31
53
35
21
6
7
26
9
18
4
65 years and over
19%
24
47
39
21
5
7
25
10
32
.5
Under $5,000 income
18%
29
51
29
17
6
5
30
12
26
5
$5,000 - $9,999
16%
36
57
31
19
4
6
30
9
13
4
$10,000 and over
19%
38
61
35
21
6
9
31
8
9
3
High school incomplete
or less
16%
30
51
28
18
5
5
29
11
23
5
High school graduate
17%
35
61
32
20
3
6
30
9
12
3
Some college or more
20%
41
60
37
21
8
9
33
8
8
2
ADMINISTRATION DOING THE
BEST JOB ON
1.
Farm problems
7.
Concentration of power in Washington
2. Taxes
8.
Crime and violence
3.
Educational opportunities
9.
Russia
4.
Riots
10.
Gold drain and devaluation of the
5.
Communist China
dollar
6.
The cost of living
11.
Unemployment
1
2
3
4
5
6
7
8
9
10
11
8 Battleground States
10%
3
33
5
2
3
7
6
9
9
25
4 Southern States
10%
5
30
4
2
3
6
5
7
6
23
Texas
8%
4
38
4
2
3
6
6
7
7
31
California
9%
4
31
4
2
3
8
8
9
8
20
Illinois
9%
3
31
6
2
2
6
7
8
7
24
Michigan
8%
3
35
7
2
3
7
7
10
10
30
Missouri
8%
4
36
6
2
4
5
6
8
7
26
Ohio
10%
3
32
4
1
3
6
4
7
9
27
New Jersey
9%
4
32
6
2
2
6
5
10
11
24
Pennsylvania
12%
3
35
4
2
3
6
6
10
9
26
Wisconsin
9%
2
40
6
1
2
7
6
10
11
29
Strong Republican
8%
2
32
3
1
3
9
4
7
6
20
Not very strong Republican
9%
4
33
3
1
2
6
5
10
11
27
Independent leaning Republican
10%
3
35
4
1
2
9
5
9
9
24
Independent
9%
3
31
5
3
2
6
5
9
8
22
Independent leaning Democrat
9%
5
37
5
2
3
7
6
12
10
29
Not very strong Democrat
9%
3
32
6
2
3
6
6
8
9
26
Strong Democrat
11%
4
34
8
3
4
5
10
9
9
25
Men
11%
4
33
5
2
3
7
6
11
9
25
Women
8%
3
33
6
2
3
6
6
7
8
24
White
9%
3
33
5
2
3
7
6
9
9
25
Negro
12%
4
35
10
3
3
7
8
6
6
25
Metro areas - central cities
10%
4
31
7
2
3
7
8
9
9
25
Outside central cities
9%
3
33
4
2
3
7
6
9
9
25
Outside metro areas
9%
3
36
5
2
2
7
5
8
8
23
21 - 25 years of age
10%
4
38
6
2
3
7
10
11
9
28
26 29
9%
4
35
5
3
3
7
7
11
10
31
30 39
9%
3
34
5
2
2
8
5
9
10
26
40 49
9%
4
34
5
2
3
6
7
8
9
24
50 64
10%
3
32
5
2
3
7
6
9
8
23
65 years and over
9%
3
29
4
1
3
5
4
7
6
21
Under $5,000 income
9%
3
31
5
2
3
6
7
6
6
20
$5,000 - $9,999
11%
3
34
5
2
3
7
6
9
9
26
$10,000 and over
9%
4
33
5
2
2
8
6
11
11
27
High school incomplete
or less
10%
3
31
6
2
4
5
8
7
7
21
High school graduate
10%
3
33
5
2
2
7
6
8
9
27
Some college or more
9%
5
36
3
2
2
9
5
13
12
27
ADMINISTRATION DOING THE BEST JOB ON
...
(Cont'd)
12. Dissatisfactions of youth
18. The influence of special interest
13. Civil rights
groups
14. Vietnam
19. Poverty
15. Government spending
20. Open housing
16. Respect for the U.S. in the
21. Medical care for the aged
world
22. None
17. Rebuilding cities
23. No opinion
12
13
14
15
16
17
18
19
20
21
22
23
8 Battleground States
4%
20
6
7
6
20
5
12
23
50
11
13
4 Southern States
4%
14
6
5
4
12
4
15
16
51
13
16
Texas
3%
19
10
7
5
17
5
16
18
58
8
13
California
3%
21
6
7
6
16
5
12
22
48
13
14
Illinois
6%
19
6
6
6
20
5
11
24
47
13
12
Michigan
3%
23
7
10
6
20
5
16
26
48
9
12
Missouri
4%
21
6
5
5
20
5.
14
22
50
11
14
Ohio
4%
17
4
7
5
23
5
11
21
50
11
14
New Jersey
3%
19
7
8
5
16
5
13
22
50
11
13
Pennsylvania
3%
18
7
7
7
26
6
12
23
56
10
12
Wisconsin
4%
21
7
6
7
20
5
12
26
57
8
10
Strong Republican
2%
15
3
7
5
17
6
9
21
48
17
13
Not very strong Republican
2%
19
5
7
4
20
5
11
23
52
11
13
Independent leaning Republican
3%
21
6
6
4
20
5
12
24
52
13
12
Independent
4%
18
5
6
3
19
5
11
20
50
14
14
Independent leaning Democrat
4%
22
8
8
5
21
5
13
26
55
9
9
Not very strong Democrat
4%
20
7
6
7
22
6
13
23
50
10
12
Strong Democrat
5%
23
8
9
8
22
4
14
25
50
7
13
Men
3%
21
7
7
6
19
5
12
24
49
12
11
Women
4%
19
5
7
5
21
5
12
22
51
10
14
White
3%
19
6
7
6
20
5
12
22
51
12
13
Negro
9%
25
6
9
6
24
5
13
29
46
8
13
Metro areas - central cities
5%
21
6
8
7
22
6
13
25
49
11
12
Outside central cities
3%
21
6
6
5
20
5
12
24
51
11
12
Outside metro areas
3%
16
6
7
6
18
4
11
19
50
11
15
21 - 25 years of age
6%
20
5
7
4
22
6
11
28
55
9
10
26 29
4%
20
7
7
6
23
5
12
27
51
9
10
30 39
3%
22
7
8
5
20
5
14
26
51
10
11
40 49
3%
22
6
8
7
20
6
12
23
53
11
11
50 - 64
4%
20
6
7
5
20
5
12
21
48
12
15
65 years and over
3%
15
4
6
7
17
4
12
17
47
13
17
Under $5,000 income
4%
16
6
7
7
20
4
13
18
46
12
17
$5,000 - $9,999
5%
20
6
7
6 21
5
11
25
50
11
12
$10,000 and over
2%
24
6
8
5
19
6
13
25
55
11
9
High school incomplete
or less
4%
17
6
7
8
20
5
12
19
46
12
16
High school graduate
4%
19
7
7
5
22
5
13
25
51
10
12
Some college or more
3%
24
5
7
3
19
6
12
26
56
11
9
ADMINISTRATION HAS DONE POOREST JOB ON
1. Farm problems
7.
Concentration of power in Washington
2. Taxes
8.
Crime and violence
3. Educational opportunities
9.
Russia
4. Riots
10.
Gold drain and devaluation of the
5. Communist China
dollar
6. The cost of living
11.
Unemployment
1
2
3
4
5
6
7
8
9
10
11
8 Battleground States
13%
35
6
31
8
33
9
35
5
15
9
4 Southern States
11%
33
6
35
6
33
10
35
4
11
7
Texas
14%
29
4
36
8
31
12
36
5
16
6
California
11%
33
6
31
8
30
11
33
7
18
11
Illinois
15%
36
5
31
9
34
7
31
6
15
9
Michigan
18%
40
6
27
9
34
9
37
4
14
7
Missouri
16%
27
4
32
8
28
7
36
5
15
7
Ohio
12%
31
4
35
7
33
10
38
5
13
8
New Jersey
8%
37
7
32
8
36
7
39
5
13
9
Pennsylvania
10%
37
6
34
7
35
6
36
4
13
8
Wisconsin
18%
39
4
27
7
34
9
33
5
14
7
Strong Republican
14%
36
3
35
7
33
14
38
6
19
7
Not very strong Republican
12%
32
5
34
6
33
9
37
4
16
6
Independent leaning Republican
16%
37
5
34
11
33
12
44
6
19
8
Independent
12%
36
5
32
8
32
7
34
5
16
8
Independent leaning Democrat
15%
33
8
30
11
31
9
35
6
16
11
Not very strong Democrat
13%
35
5
31
8
31
7
33
5
13
9
Strong Democrat
11%
35
6
29
7
35
6
32
5
12
11
Men
14%
35
6
34
9
33
10
36
6
16
10
Women
11%
35
5
29
7
33
7
34
5
13
8
White
13%
34
5
33
8
32
9
36
5
15
8
Negro
7%
42
10
22
7
38
6
30
6
11
19
Metro areas - central cities
10%
35
7
30
9
34
9
35
6
14
11
Outside central cities
12%
34
5
31
8
32
9
35
6
16
8
Outside metro areas
18%
37
4
35
7
34
8
36
4
14
7
21 - 25 years of age
10%
38
7
29
11
28
8
31
3
15
11
26 29
14%
36
6
33
7
34
6
35
4
15
12
30 39
13%
37
6
31
9
34
8
36
6
15
8
40 49
13%
37
6
31
10
35
9
35
6
15
8
50 64
13%
34
5
32
6
33
9
35
6
16
8
65 years and over
14%
28
4
32
6
31
10
35
4
13
8
Under $5,000 income
12%
32
5
30
6
33
7
34
5
13
11
$5,000 - $9,999
13%
38
6
32
8
33
8
34
5
14
9
$10,000 and over
13%
34
6
32
10
33
10
38
6
18
7
High school incomplete
or less
14%
35
5
31
7
33
7
33
5
12
11
High school graduate
12%
37
6
32
8
34
8
35
5
13
8
Some college or more
12%
33
6
31
10
32
11
38
5
21
7
ADMINISTRATION HAS DONE POOREST JOB ON
...
(Cont'd)
12. Dissatisfactions of youth
18. The influence of special interest
13. Civil rights
groups
14. Vietnam
19. Poverty
15. Government spending
20. Open housing
16. Respect for the U.S. in the
21. Medical care for the aged
world
22. None
17. Rebuilding cities
23. No opinion
12
13
14
15
16
17
18
19
20
21
22
23
8 Battleground States
13%
17
42
34
22
6
7
19
6
5
2
15
4 Southern States
11%
24
36
30
17
5
6
16
7
4
1
19
Texas
12%
21
32
36
18
6
8
15
6
4
2
19
California
16%
18
44
34
27
6
8
23
7
6
1
13
Illinois
13%
15
39
32
20
4
6
19
8
6
2
17
Michigan
12%
16
40
37
23
6
7
17
7
6
1
14
Missouri
12%
19
41
32
22
6
5
20
5
5
2
15
Ohio
10%
20
44
37
21
5
6
15
6
7
2
16
New Jersey
12%
16
40
28
22
9
8
17
5
5
2
15
Pennsylvania
13%
16
41
31
19
4
8
20
4
3
2
14
Wisconsin
15%
16
38
42
23
5
7
17
6
5
1
12
Strong Republican
14%
15
45
42
26
4
7
16
5
5
1
13
Not very strong Republican
13%
16
44
36
24
4
7
18
5
4
2
15
Independent leaning Republican
12%
18
45
40
29
5
8
19
6
4
O
13
Independent
13%
19
43
34
23
5
8
18
5
4
1
15
Independent leaning Democrat
14%
19
43
36
26
9
10
23
6
6
1
12
Not very strong Democrat
14%
19
41
31
22
5
7
20
6
5
2
14
Strong Democrat
13%
17
36
27
18
7
7
20
8
7
3
17
Men
13%
18
41
36
23
7
8
19
6
6
2
13
Women
14%
17
42
31
22
5
6
20
6
5
2
16
White
14%
16
42
36
24
5
7
18
5
5
1
14
Negro
1%
25
39
20
11
10
6
28
15
6
3
17
Metro areas central cities
15%
18
41
30
21
7
7
20
9
6
2
14
Outside central cities
13%
17
43
36
25
5
8
19
5
5
1
14
Outside metro areas
11%
16
39
34
20
4
6
17
5
5
2
16
21 - 25 years of age
14%
26
53
35
28
7
5
26
8
4
1
8
26 29
12%
23
50
34
22
5
6
23
5
4
2
9
30 39
13%
19
47
34
26
5
7
20
5
5
1
11
40 49
14%
17
39
35
24
5
7
18
7
5
1
14
50 64
14%
15
38
33
22
6
9
17
6
6
2
17
65 years and over
12%
11
34
31
15
6
6
17
7
6
3
22
Under $5,000 income
13%
14
37
26
15
5
5
19
8
6
3
21
$5,000 - $9,999
12%
19
43
35
22
6
7
19
6
6
2
14
$10,000 and over
16%
17
43
39
29
7
9
20
5
5
1
10
High school incomplete
or less
11%
17
37
29
16
5
5
18
7
6
2
20
High school graduate
14%
19
42
34
24
5
6
19
6
5
2
13
Some college or more
15%
16
47
40
31
7
11
21
5
4
1
8
NIXON COULD DO BEST JOB OF HANDLING
1. Farm problems
7. Concentration of power in Washington
2. Taxes
8. Crime and violence
3. Educational opportunities
9. Russia
4. Riots
10. Gold drain and devaluation of the
5. Communist China
dollar
6. The cost of living
11. Unemployment
1
2
3
4
5
6
7
8
9
10
11
8 Battleground States
6%
12
7
10
5
9
7
14
7
8
5
4 Southern States
4%
10
5
9
5
8
5
12
6
6
4
Texas
4%
9
6
9
3
8
6
11
5
7
4
California
6%
13
8
10
7
8
9
16
8
10
6
Illinois
7%
12
6
8
5
10
7
14
7
9
4
Michigan
6%
13
8
9
5
11
8
16
7
9
5
Missouri
6%
10
5
10
4
9,
8
14
7
8
6
Ohio
5%
11
6
10
4
10
7
13
5
8
5
New Jersey
5%
14
6
13
5
10
7
17
7
7
5
Pennsylvania
5%
11
6
11
3
10
6
12
6
7
5
Wisconsin
6%
14
7
10
5
8
8
14
6
7
4
Strong Republican
9%
27
11
21
9
19
13
29
15
17
9
Not very strong Republican
6%
14
6
13
6
12
8
19
7
10
4
Independent leaning Republican
8%
19
9
15
9
13
11
23
12
13
8
Independent
5%
10
5
10
3
9
6
13
6
6
5
Independent leaning Democrat
4%
9
8
7
3
8
8
9
5
8
4
Not very strong Democrat
5%
9
6
8
4
6
5
8
4
5
4
Strong Democrat
5%
5
4
4
3
4
4
7
3
4
3
Men
7%
14
6
12
6
10
9
17
8
11
5
Women
5%
11
7
9
4
8
6
12
5
6
5
White
6%
13
7
11
5
10
8
16
7
9
5
Negro
4%
5
5
2
3
3
4
5
3
4
3
Metro areas - central cities
6%
11
7
9
5
9
7
13
6
8
4
Outside central cities
6%
14
7
11
6
10
8
16
8
10
6
Outside metro areas
6%
12
6
10
4
9
7
13
6
7
5
21 - 25 years of age
6%
14
8
9
5
7
8
13
5
7
7
26 29
6%
13
7
8
4
10
5
11
5
7
6
30 39
6%
12
6
9
5
10
8
14
5
8
5
40 49
6%
12
7
10
5
9
9
15
7
8
5
50 64
6%
13
6
11
6
10
7
16
8
10
4
65 years and over
6%
12
6
11
5
10
7
16
8
8
6
Under $5,000 income
5%
11
6
10
4
9
6
12
5
5
5
$5,000 - $9,999
6%
12
6
10
5
8
7
13
7
7
5
$10,000 and over
6%
15
8
11
6
11
10
19
8
12
5
High school incomplete
or less
6%
10
6
10
4
9
5
11
5
6
5
High school graduate
5%
12
7
10
5
8
7
14
6
7
5
Some college or more
7%
16
7
11
7
11
11
19
10
13
5
NIXON COULD DO BEST JOB OF HANDLING
...
(Cont'd)
12. Dissatisfactions of youth
18. The influence of special interest
13. Civil rights
groups
14. Vietnam
19. Poverty
15. Government spending
20. Open housing
16. Respect for the U.S. in the
21. Medical care for the aged
world
22. None
17. Rebuilding cities
23. No opinion
12
13
14
15
16
17
18
19
20
21
22
23
8 Battleground States
4%
9
23
20
15
3
5
7
3
4
15
38
4 Southern States
4%
8
19
15
12
3
4
4
3
3
16
47
Texas
3%
7
18
19
12
1
3
6
1
3
16
45
California
5% 9 24 21 16 4 5 7 3 4 17 35
Illinois
4%
9
25
22
14
2
4
7
4
4
16
38
Michigan
4%
11
24
21
14
4
5
8
4
5
14
36
Missouri
4%
9
20
20
15
3
6
7
3
4
14
42
Ohio
5%
9
21
20
13
3
4
6
2
4
18
39
New Jersey
4%
9
23
18
16
4
5
8
5
5
13
41
Pennsylvania
5%
10
23
18
15
3
4
7
3
3
15
40
Wisconsin
5%
10
23
21
16
3
4
6
3
3
9
39
Strong Republican
9%
16
45
39
31
5
7
13
6
6
3
23
Not very strong Republican
4%
12
34
26
22
2
4
9
2
4
7
34
Independent leaning Republican
6%
13
35
31
25
5
6
9
4
4
6
28
Independent
5%
10
20
14
12
3
3
7
2
4
17
43
Independent leaning Democrat
4%
7
14
15
12
3
5
7
4
5
21
36
Not very strong Democrat
3%
7
15
14
9
3
4
5
3
3
18
45
Strong Democrat
2%
5
11
10
5
2
4
4
2
3
26
45
Men
4%
10
24
23
17
4
5
7
4
4
17
33
Women
4%
8
22
17
13
3
4
7
3
3
14
43
White
5%
10
25
22
16
3
5
7
3
4
13
37
Negro
1%
3
9
9
4
3
3
4
3
4
31
44
Metro areas central cities
3%
8
18
17
12
4
5
6
3
4
21
38
Outside central cities
5%
10
25
22
17
3
5
7
3
4
13
36
Outside metro areas
4%
9
25
20
15
3
3
7
3
4
11
41
21 - 25 years of age
4%
12
26
16
15
3
4
10
3
3
17
33
26 29
3%
10
23
18
11
3
4
9
3
5
16
35
30 39
5%
9
25
19
15
4
4
7
4
4
17
35
40 49
4%
9
23
22
16
3
5
6
2
4
15
38
50 64
5%
9
22
21
17
3
5
6
3
3
15
40
65 years and over
5%
8
22
21
14
4
4
7
4
5
13
44
Under $5,000 income
4%
8
20
15
10
3
4
6
3
4
17
45
$5,000 - $9,999
4%
9
23
19
14
3
4
7
3
4
16
37
$10,000 and over
5%
11
27
26
20
3
5
7
3
4
13
32
High school incomplete
or less
4%
8
20
15
10
3
4
6
3
5
18
44
High school graduate
5%
10
26
20
15
3
5
8
3
3
15
37
Some college or more
5%
10
25
28
22
3
5
7
3
4
12
31
HUMPHREY COULD DO BEST JOB
OF HANDLING
1. Farm problems
7. Concentration of power in Washington
2. Taxes
8. Crime and violence
3. Educational opportunities
9. Russia
4. Riots
10. Gold drain and devaluation of
5. Communist China
the dollar
6. The cost of living
11. Unemployment
1
2
3
4
5
6
7
8
9
10
11
8 Battleground States
10%
7
13
8
3
7
5
11
4
3
12
4 Southern States
6%
5
10
6
2
7
4
8
3
3
9
Texas
9%
7
14
8
3
8
4
10
4
4
14
California
11%
7
13
8
3
6
5
9
4
4
14
Illinois
8%
8
12
8
3
9
4
12
3
3
13
Michigan
11%
8
14
8
3
6
5
13
4
4
12
Missouri
12%
7
13
9
3
6
5,
12
3
4
12
Ohio
7%
7
13
9
3
7
4
9
3
3
11
New Jersey
9%
7
14
9
3
7
6
13
5
4
11
Pennsylvania
9%
6
12
9
2
9
4
10
3
3
12
Wisconsin
15%
7
11
7
2
6
3
11
4
2
12
Strong Republican
6%
3
8
4
1
3
5
4
1
1
6
Not very strong Republican
8%
2
9
4
2
3
4
5
3
3
9
Independent leaning Republican
10%
4
12
3
2
4
3
6
2
1
10
Independent
7%
4
9
6
3
4
3
8
2
3
7
Independent leaning Democrat
14%
7
16
8
2
7
4
14
4
4
15
Not very strong Democrat
10%
8
12
8
3
6
4
12
3
3
13
Strong Democrat
13%
14
19
16
6
14
6
19
7
6
20
Men
11%
7
13
9
3
7
5
11.
4
4
14
Women
9%
7
12
8
2
7
4
11
3
3
11
White
10%
6
12
7
3
6
4
9
3
3
11
Negro
10%
15
22
18
6
17
6
22
7
6
22
Metro areas - central cities
11%
10
15
12
4
11
5
14
5
4
16
Outside central cities
10%
6
13
7
3
6
4
10
3
3
12
Outside metro areas
9%
5
10
6
2
5
4
7
2
3
8
21 - 25 years of age
10%
7
14
8
2
7
5
13
3
4
14
26 - 29
12%
7
16
8
5
7
3
12
4
4
15
30 39
10%
8
15
8
2
7
5
12
3
3
14
40 49
11%
7
13
8
3
6
6
10
4
4
13
50 64
10%
7
12
9
4
8
5
10
4
4
12
65 years and over
9%
6
9
8
2
6
4
10
2
3
8
Under $5,000 income
8%
9
12
9
3
9
5
11
4
4
11
$5,000 - $9,999
10%
8
13
9
3
8
5
12
4
3
13
$10,000 and over
11%
5
14
6
2
5
4
10
3
3
13
High school incomplete
or less
8%
9
12
10
4
10
5
12
4
4
12
High school graduate
10%
7
12
8
3
7
4
10
3
3
11
Some college or more
12%
5
15
6
3
4
4
10
3
3
15
HUMPHREY COULD DO BEST JOB OF HANDLING
(Cont'd)
12. Dissatisfactions of youth
18. The influence of special interest
13. Civil rights
groups
14. Vietnam
19. Poverty
15. Government spending
20. Open housing
16. Respect for the U.S. in the
21. Medical care for the aged
world
22. None
17. Rebuilding cities
23. No opinion
12
13
14
15
16
17
18
19
20
21
22
23
8 Battleground States
6%
21
15
8
8
7
5
17
12
12
14
38
4 Southern States
5%
14
10
5
6
5
3
13
8
9
22
42
Texas
7%
17
13
7
9
7
4
14
8
12
17
39
California
6%
23
15
8
10
8
5
17
13
13
14
35
Illinois
6%
21
16
9
6
6
4
18
13
11
15
39
Michigan
8%
22
17
9
9
9
5
20
14
13
13
34
Missouri
8%
20
14
8
8
7
5
18
10
13
14
37
Ohio
7%
22
15
10
8
7
4
15
11
11
16
39
New Jersey
8%
23
15
9
10
9
6
18
13
15
12
39
Pennsylvania
5%
18
14
6
8
6
4
17
9
8
13
40
Wisconsin
6%
17
15
7
7
6
3
15
12
11
10
40
Strong Republican
5%
12
5
5
3
5
5
10
8
8
26
42
Not very strong Republican
5%
16
7
3
6
6
5
12
9
8
16
46
Independent leaning Republican
6%
22
6
6
6
8
4
16
15
10
20
35
Independent
5%
15
12
7
5
6
4
13
10
9
18
43
Independent leaning Democrat
6%
26
19
10
11
11
4
20
13
13
11
31
Not very strong Democrat
6%
24
19
8
10
6
3
17
11
11
10
37
Strong. Democrat
8%
29
27
14
14
10
6
26
15
17
6
30
Men
7%
22
14
9
9
10
5
19
14
14
16
33
Women
6%
20
16
8
8
5
4
16
9
10
12
42
White
6%
19
13
8
8
7
4
16
10
11
15
39
Negro
9%
38
25
12
11
13
6
30
25
15
4
30
Metro areas - central cities
7%
26
20
10
11
9
5
22
16
14
12
33
Outside central cities
7%
21
14
8
8
8
4
17
11
11
14
36
Outside metro areas
4%
14
11
7
6
5
4
11
7
9
15
46
21 - 25 years of age
7%
27
19
8
8
10
5
23
16
12
13
27
26 29
7%
27
19
7
9
8
6
22
14
14
11
31
30 39
7%
25
17
8
8
7
5
19
13
13
13
33
40 49
6%
23
15
9
9
8
4
17
12
11
13
36
50 64
6%
19
14
9
9
8
5
16
12
11
15
41
65 years and over
5%
12
11
7
7
5
3
12
7
10
16
49
Under $5,000 income
5%
16
14
9
7
6
5
14
9
11
13
46
$5,000 - $9,999
6%
22
18
9
9
7
4
18
12
11
14
36
$10,000 and over
7%
25
12
8
9
9
5
20
13
13
14
32
High school incomplete
or less
6%
17
17
10
8
7
4
16
10
11
13
43
High school graduate
6%
21
16
8
9
6
4
16
10
11
14
38
Some college or more
8%
28
11
6
9
11
6
21
16
14
15
29
Q 14. What are some of the reasons why you favor
for President (Asked only of those favoring the particular candidate
(This becomes a test of why committed voter likes his candidate).
8 B. G. States
4 Southern States
Texas
Nixon Humphrey Wallace
Nixon Humphrey Wallace
Nixon Humphrey Wallace
%
%
%
%
%
%
%
%
%
Experienced,
31
23
4
35
29
2
25
30
5
His personal characteristics
25
17
30
16
15
31
26
18
25
He is a Democrat/Republican
12
24
-
9
27
1
9
32
0
His policies/platform
10
8
15
9
5
19
11
12
29
His Vietnam stand
10
6
4
9
5
4
7
6
4
He is good public servant
8
7
12
7
7
17
12
7
7
We need a change
8
-
7
11
-
6
18
1
8
By choice of elimination
8
13
7
4
6
2
4
5
4
Knowledge of world affairs
8
2
-
8
1
-
6
5
1
26
He is a liberal/conservative
5
3
600
6
1
1
8
3
3
I just like him
3
4
2
3
3
2
8
8
3
Knowledge of domestic affairs
3
2
-
2
2
2
2
2
1
Stand civil rights/racial problems
3
6
26
2
7
27
2
4
24
Stand on state;s rights
1
-
10
1
-
19
1
-
18
Hearsay evidence
1
1
1
3
1
2
2
8
3
Stand on poverty
1
4
2
1
5
3
2
3
7
Closely allied with Bresent Admin.
-
7
-
0
8
-
1
11
-
Nothing in particular
Q. 24. Is there anything particular about
that would make you want to vote for him for President? (Asked of all
respondents regardless of preference)
8 B. G. States
4 Southern St,
Texas
Nixon
Humphrey
Nixon Humphrey
Nixon
Humphrey
%
%
%
%
%
%
Experienced
14
14
13
11
14
13
His personal characteristics
13
13
9
10
15
13
He is a good public servant
4
5
4
3
5
5
His policies/platform
4
3
3
3
4
5
His stand on Vietnam
4
2
3
1
4
3
Knowledge of world affairs
3
1
4
1
2
1
He is a Democrat/Republican
3
5
2
7
2
10
We need a change
2
-
2
CD
2
1
He is a liberal/conservative
2
1
2
1
3
1
Closely allied with present
administration
-
3
-
2
-
5
By choice of elimination
1
1
2
1
3
2
Knowledge of domestic affairs
1
1
1
1
1
1
Stand on civilirights/racial
problems
1
3
1
2
1
1
I just like him
1
1
1
-
1
1
Stand on state's rights
-
--
1
-
-
-
Hearsay evidence
-
-
1
-
-
-
Stand on poverty
-
2
-
2
-
1
Nothing in particular
50
47
48
56
47
45
Q 25. Is there anything particular about
that would make you vant to vote against him for President? (Asked of all
respondents regardless of preference).
8 B. G. States
4 Southern St.
Texas
Nixon Humphrey
Nixon Humphrey
Nixon
Humphrey
%
%
%
%
%
%
His personal characteristics
29 19
13
1B
13
15
15
He is a Democrat/Republican
4
3
6
2
6
1
He is a losur
6
-
4
-
6
-
I just dislike him
4
2
3
4
2
3
Dislike Vietnam stand
3
4
3
4
3
2
He is too liberal/conservative
2
1
3
2
4
Past performance does not make him an
attractive candidate
2
1
1
2
1
1
It depends on who is running (would prefer
someone else of same party)
2
1
1
1
3
1
Dislike his policies/platform
2
2
1
2
3
2
Dislike stand on issue of power
2
1
1
1
2
1.
Leans toward socialism
-
1
-
1
1
3
Dislike his foreign policy stands
1
1
0
1
1
1
Too closely associated with Johnson
Administration
-
12
0
12
-
11
Nothing in particular
49
49
55
47
50
51
40 A
I'm going to mention several of the areas of concern on the list, and for each one I'd
like to know about what you think should be done about it. VIETNAM
8 B. G. States 4 Southern St.
Texas
%
%
%
Pull out completely/retreat with honor
24
22
21
Fight/bomb/make it an all out war
21
18
21
The war should be stopped
20
19
20
End war through negotiation
14
14
13
U.S. has no commitment to fight war
13
10
9
We must stop killng our men
12
10
9
Fulfill our commitment
10
5
11
We must win the war
5
10
9
Deescalate/pull out gradually
5
3
3
Give more authority to military
personnel/less interference from
politicians
2
1
2
Decrease spending on war
2
1
1
Of great concern, but don't know
what to do about it
2
2
3
30
40 C. I'm gling to mention several of the areas of concern on the list, and for
each one I'd like to know what you think should be done about it. CRIME AND VIOLENCE
8 B.
G. States
4 Southern St.
Texas
%
%
%
Give stricter penalties
24
23
26
Enforce the law
20
22
23
Give police more power
13
13
11
Make stricter laws
11
7
11
Pass gun control low
8
6
5
Make courts less lenient
8
6
9
Should be stopped; don't know how
7
9
1
Increase size of police force
5
4
4
Improve caliber of police force
4
3
5
Children need more guidance
4
3
5
Improve educational system
3
2
3
Provide more employment
3
1
2
Improve housing/living conditions for
low income people
3
1'
1
Deal with social/moral problems
2
2
1
Gun control is not the answer
2
3
1
Too much TV publicity
2
1
1
Mental, psychiatric carefor criminals
1
1
1
Religion
1
2
-
Cannot be stopped: it's human nature
1
1
1
Handled satisfactorily now
1
1
1
40 B. I'm going to mention several of the areas of concern on the list, and for each
one, I'd like to know what you think should be done about it. RIOTS
8 B. G. States 4 Southern St. Texas
%
%
%
Stronger law enforcement/more police
authority
32
34
35
Alleviate causes of riots
15
9
8
Use drastic measures/shoot
13
15
17
Give stricter penalties
13
14
16
Should be stopped
10
14
11
Try to settle problems peacefully
through communication
6
6
5
Toach discipline/respect
5
1
2
Give it less publicity
1
1
1
It is communist inspired
1
1
1
Stop giving handouts/make them work
105
1
1
Banish rioters
1
1
1
Cannot be stopped
1
-
1
)
Improve police/civilian relationships
-
-
-
40 D. I'm going to mention several of the areas
of concern on the list, and for each one
I'd like to know what you think should be
done about it. COST OF LIVING
8
B. B. States
4 Southern St.
Texas
%
%
%
Cost of living needs
20
17
23
to be lowered
Control/reduce prices
18
17
16
Hold down wage increases
10
5
7
Cut down government spending
7
7
8
Reduce/don't raise taxes
7
9
6
Control unions/strikes
5
2
2
Nothing can be done about it
5
3
2
Cut down foreign aid
4
3
4
End war in Vietnam
4
3
3
Raise wages
4
8
7
Less regulation on farmers
3
2
4
It is satisfactory now
3
2
4
Curb inflation
2
3
1
Discourage buying on credit
1
1
2
Reduce welfare spending
1
2
2
Confidential File.
July 20, 1968
MEMORANDUM TO:
HRH
DETERMINED TO BE AN
FROM: RZ
ADMINISTRATIVE MARKING
RE: INFORMATION OFFICE
By RJP NARS, Date 4/6/87
E.O. 12356, Section 1.1
CONFIDENTIAL
The major problem today with the Information Office is that the
problems that existed several months ago with the department still
exist,
It is difficult to pin-point drmatic examples to illustrate "what's
wrong?" Generally, however, the problems are:
1. Lack of organization.
2. Lack of experienced people.
3. Lack of adequate administrative direction.
4. In some cases, the filling of job functions
with people who simply cannot perform.
It is my sincere and firm opinion that if things in the Information
Department are not fixed -- and soon -- the candidate and the cam-
paign organization will face these problems in the coming months.
1. Deterioration of Press Relations focusing
attention on the historical RN/PRESS thing.
-2-
2. Poor dissemination of "the campaign line"
and candidate positions - particularly to
special groups. (Farm statement to Farmers;
Economic statement to Financial and Business
groups, etc.)
3. Failure to fully capitalize on the campaigning ef-
forts of PN, the Nixon Girls and David E.
4. And finally, under the "umbrella" of organiza-
tion -- a failure to keep adequate records on re-
leases, photos, statements -- for evaluation
during campaign.
Again, the root of the problem is organization and administration.
Right now the Information Office is too general in nature.
When HK arrived on the scene he faced the expected Personal Problems.
McKinlay bucked hard to retain administrative control of the entire
department
He was successful. The Result -- The only change
was the addition of a superstructure that has even further confused and
bogged down the operation; bringing about justified lack of confidence
in the department from Schedule, Research and Campaign Management.
-3-
Here are some "specifics" that have lead to the above conclusions:
(1) NEWS MEDIA MAILING LIST
The current list is outdated, inadequate and lacks
organization. Little is being done to correct the
situation. Most disturbing is the failure to under-
stand the need for a well constructed, flèxible list.
The current list was compiled over the past three years for specialized
"Primary" purposes and is not acceptable for a National Presidential
Campaign.
For example:
If RN would ask, today, for immediate delivery of the top 50 political
columns in the country -- they could not be delivered.
If RN would ask, today, for immediate delivery of the top editorial
writers in the country, they could not be delivered.
If such a request would come, all "hell" would break loose and it would
take from 24 to 48 hours to provide it.
-4-
Currently, the Information Department is using PR Aid's list for
mailing news releases. No one in the Information Office as of Friday
night at 6:00 p.m. has reviewed the PR Aids list:
If RN would request some evening at 5:30 p.m. that a statement be
produced and mailed that evening to a specialized media group, PR
Aids could not be used -- they close at 5:00 p.m. -- and will only remain
open with one to two hours advance notice. As there are no pre-run
envelopes in the Information Office, the only way the request could
be met would be by a haphazard, quick typing job compiled from addresses
from Standard Rate and Data or Editor and Publisher -- neither of which
contain such things as Washington Bureau Chiefs or Key Political Writers.
(2) At this point there is no one concerned with
producing schedule stories for PN, the Girls and
David E. or coordinating with the schedule department
for development of press coverage. Machelle Weiss
has been assigned to coordinate the Girls' activities,
but she fully admits lack of action at this point. The
question is, is she the one for the job?
I don't
think so!
-5-
(3) HK simply has not been available to administer
and structure the department. This has resulted
in Arch McKinlay communicating with HK by memo
for answers to current problems -- and these stack
up at an unbelievable rate, Arch complains.
(4) There is only superficial coordination between the
New York Information Office and the Citizens or-
ganization in Washington and the Regional Washington
Office
Ask Lew Helm or Alan Woods about this!
(5) The The Personnel Chart worked out by Herb and Arch
calls for the hiring of 11 new people -- There is no
place to put them. Little, if any, planning has been
given to such things as more office space for the
Department.
Tom Sedlar will report to work in the next few days
after adequate advance notice. As of Friday, at
6:00 p.m., no thought was given as to where he will
sit nor to the installation of a phone
Result,
more confusion and lack of organization when he
comes in.
-6-
(6) We are the only news operation, I think, in the
country that does not have a high speed mimeo-
graph machine.
(7) The phone system throughout the office is incredible
Many lines for two weeks only light up -- they
don't ring. No concern is voiced -- it just goes on.
In this area, there is no systematic method of "field-
ing" press inquiries. If HK is not in nor RZ, the
caller must call back or accept inadequate answers.
This has resulted in complaints from local media
in every city I've been in, in the last few weeks,
(8) Where is the RN Statement Release Paper?
I could go on listing these "little things". However,
it is the compilation of these that allows the problem
to be summarized:
We have an Information Department that contains inexperienced people
who serve in "Generals" roles without proper direction and structure.
-7-
FURTHER:
The campaign as of today does not have a professional functioning
News Bureau!
SOLUTION:
I
McKinlay Operation:
Director of Campaign Services
It is my opinion, as it was that of others several months ago,
that Arch McKinlay is in the wrong job. He's had six months
to organize and effect operation and it has not happened.
Therefore, he should not continue as Administrator of the
entire Information Office!
McKinlay is a dedicated, hard worker who can achieve good
results in certain areas. This being the case, McKinlay
and his group of inexperienced young ladies should be
spun off into a Campaign Services Department, totally separate
from the News Bureau.
The Responsibilities of this group could include:
- Daily News Reports
- TV Monitoring
- Special Campaign Projects
8
- Volunteer Administration
- Campaign Material Control and Distribution
- Collateral Material Development and
Coordination
- Assistance with maintaining Mailing List and
getting out Mailings to volunteer groups or
specialized media groups.
- Special Campaign Material layouts
Badges, Button, Stationery, etc.
THIS SPECIAL SERVICE GROUP SHOULD BE MOVED BACK
TO THE FIRST FLOOR OF 450 PARK -- LEAVING ROOM FOR
THE YET TO BE ESTABLISHED NEWS BUREAU.
II.
Establish a "NEWS BUREAU":
The functions of the "News Bureau" would be:
1. Fully disseminate campaign news and positions to
general and specialized media group.
2. Develop campaign feature color stories and schedule
stories.
-9-
3. Coordinate and handle all news media requests
for interviews and request for answer to Pub-
lication Questionnaires.
4.
Maintain and coordinate News Media Mailing List.
5.
Exploit and work with Minority Press.
6. Coordinate news activities of PN, The Girls
and David E., including the release of schedule
information, working with local media contacts
to set up interviews and press receptions.
7. Maintain complete and accurate records of news
releases -- in quantities. Keep files on newspaper
editorial positions and columnists.
8. Maintain complete Press Request files.
9.
Develop news re: Senators, Party Leaders,
Sports Groups, etc.
10. Coordinate Phone Beeper Service for Radio
Exposure and statements by RN and Party Leaders.
11.
Coordinate closely with Travel-Press operation.
IN ORDER TO ACCOMPLISH THE ABOVE, COMPETENT "PRO'S"
ARE NEEDED AND MUST PERFORM UNDER CLEAR DIRECTION.
-10-
STAFF
A.
DIRECTOR OF NEWS BUREAU:
Should be a mature, capable Administrator and
Newsman. Probably now holds the job of Senior
Editor or Editor of Major National Publication.
B.
HEAD WRITER:
Should be "seasoned" writer, capable of supervising
output of two additional men in developing all cam-
paign stories other than the candidate's statements.
C.
TWO WRITERS.
D.
MINORITY PRESS DIRECTOR
Works only with Minority Press -- feeding stories, eval-
uating Editorial Positions, etc. (Mike Monroe type.)
SCHEDULE DEPARTMENT LIAISON
Should be solid young man - Rod Odle type - who will
keep News Bureau totally current on schedule changes
and development. Also, will coordinate forwarding of
schedule to traveling party. This person could "field"
many of the media calls regarding schedule and inter-
view requests.
-11-
E.
MAGAZINE MAN/NY - PRESS CONTACT
Would handle magazine story development and contact
with NY Bureaus and coordination of NY and Washington
Nixon News Bureaus.
F.
PRODUCTION AND MAILING SUPERVISOR
Would be responsible for Production of releases,
maintaining Media List -- and coordination of list
if outside house is used. Also under his direction
would fall the responsibility for maintaining release
files and information data book.
Man for this job could currently hold job with direct
mail house.
G.
DATA AND RECORD ASSISTANT
Compile and maintain newspaper editorial positions,
columnist opinions, political writers' stories, includ-
ing AP-UPI feed - work in evaluating;this person
would work closely with Agnes.
Should be Research Assistant type.
-12-
H.
COORDINATOR OF WOMEN'S PRESS RELATIONS
Would handle Press chores and coordination of
Press efforts on behalf of PR and Girls.
Jan McCoy, Ginger Sevell - type needed here.
I.
TRAVEL DESK OPERATION
- Arrangements Communication
- Press Billing
- On-Road Liaison
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
By E.O. RJP 12356, Section 1.1
file
(
NARS, Date 4/6/87
Further confirmation on the Percy situation. Len Hall worked
on him all last week and finally convinced him that he had no
chance of being VP on our ticket. Then they go on the bit about
they will beat you on the first ballot - them Reagan will go up
on the second and then Rocky on the third (but Len tells them
(his victims) that he does not have much hope that Rocky will
get it and then on the 4th or 5th ballot Rockefeller will throw
his support to Percy.
Their future plans -- Monday they will publish (possibly Tuesday)
the polls they have taken exclusive of the South which will, of
course, show Rocky doing very well.
They are working extremely hard on Agnew and Romney --- they do
not think Rhodes will do anything until he gets to the convention
-- Len Hall is on the telephone daily - sometimes more than once
a day trying to get Agnew to commit himself and come out -- their
hope is that they can get Agnew for say - Wednseday and then Romney
for Friday just before they go into the convention. Then follow
this up with their blitz of the Miami area with newspaper and radio
TV advertisements.
They feel that the great mistake that Nixon made has been his
silence in the last three weeks -- has allowed them to get all
the press coverage and TV -- that anything RN has done has been
scant and has not gotten much coverage and they have been able to
make XXXXXXXXXXXXXXXX hay out of it.
- 2 -
They are extremely optimistic now that they can stop Nixon
from getting it on the first ballot.
They are working hard on Dirksen -- Len Hall again is the one
doing the work. They feel they can get Dirksen to staw neutral
-- the story is that Dirksen is exceedingly angry about the Fortas
thing and he told the Rocky people privately that he has been
disgusted with Nixon's stand on that - he has apparently promised
LBJ to get this through and it is embarrassing to him not to be
able to do it.
-----
Rita asked if we couldn't just deplore the filubuster -- I said
I did not think we should but would pass the suggestion on.
-----
They say Dirksen is not ready yet to come out and say "I am for
Richard Nixon." He may stay neutral and ahey feel that will be
a victory if they samwke held
could keep him neutral until the convention opens.
They are working on him mighty hard.
Len is on the telephone all day long talks constantly to all these
people they are trying to swing - apparently Hinman is not doing
much of this now -- mostly Len Hall.