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This file contains:
Draft: Suggestions Regarding Appearances of the Vice President. Based on memo dated Oct. 1958. 15 pages. [Memo], n.d.
Draft: Suggestions Regarding Appearances of the Vice President. Based on memo dated Oct. 1958. 13 pages. [Memo], n.d.
Memorandum from Ted Rogers to Advance Men re: Instructions on Television Arrangements. 1 page. [Memo], 10/9/1958
Memorandum for Advance Men from Bob Wilson re: advance arrangements. 2 pages. [Memo], 10/9/1956
Memorandum to Advance Men from Ted Rogers re: Instructions on Television Arrangements. 1 page. [Memo], 10/9/1956
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WHSF: Returned, 45-18
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This file contains:
Draft: Suggestions Regarding Appearances of the Vice President. Based on memo dated Oct. 1958. 15 pages. [Memo], n.d.
Draft: Suggestions Regarding Appearances of the Vice President. Based on memo dated Oct. 1958. 13 pages. [Memo], n.d.
Memorandum from Ted Rogers to Advance Men re: Instructions on Television Arrangements. 1 page. [Memo], 10/9/1958
Memorandum for Advance Men from Bob Wilson re: advance arrangements. 2 pages. [Memo], 10/9/1956
Memorandum to Advance Men from Ted Rogers re: Instructions on Television Arrangements. 1 page. [Memo], 10/9/1956
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date Document Type
Document Description
45
18
n.d.
Memo
Draft: Suggestions Regarding Appearances
of the Vice President. Based on memo dated
Oct. 1958. 15 pages.
45
18
n.d.
Memo
Draft: Suggestions Regarding Appearances
of the Vice President. Based on memo dated
Oct. 1958. 13 pages.
45
18
10/09/1958
Memo
Memorandum from Ted Rogers to Advance
Men re: Instructions on Television
Arrangements. 1 page.
45
18
10/09/1956
Memo
Memorandum for Advance Men from Bob
Wilson re: advance arrangements. 2 pages.
45
18
10/09/1956
Memo
Memorandum to Advance Men from Ted
Rogers re: Instructions on Television
Arrangements. 1 page.
Wednesday, May 23, 2007
Page 1 of 1
Draft
STRICTLY CONFIDENTIAL
October 1958
Suggestions Regarding Appearances
of the Vice President
The success of the Vice President's appearances will
depend on the advance preparation.
It will be appreciated if you will make a special point
of checking every one of the applicable items in this
memorandum to make certain that the local committees
have the situation well in hand.
Please do NOT give a copy of this memorandum to the
local committees or anyone else. Instead, pick out the
pertinent portions which are applicable to the particular
visit and make them available to the local people in
charge.
General Policy
1. You must always bear in mind that your responsibility is to the Vice
President. At all times this responsibility supercedes your responsi-
bilities to the local committee or anyone else. Often the wishes of
the local committee will be in conflict, and your job is to effect a
compromise satisfactory to all, if possible, but in any event never one
which is unacceptable to the Vice President.
2. The Washington office will help you in every way possible to smooth out
differences.
3
The Secret Service always has the final say on matters affecting security.
Copies of Secret Service Rosters of Area Offices throughout the country
puk
will be furnished you Consult Roster and telephone appropriate Area
Office as far in advance as possible of your arrival in the locality to be
advanced so that the local Secret Service Agent will be prepared to meet
you and assist with the advance work.
5
Pick p.2
Standard Operating Procedure
1. The itinerary and instructions will be furnished from Washington.
2. Get in touch with the local contact and let him know when you will be
arriving, length of stay, etc. also Secret Service office.
notify
SUGGESTED CHANGES IN ADVANCE MEN'S INSTRUCTIONS
AS THEY APPLY TO PARTICIPATION BY THE SECRET SERVICE
2
General Policy:
3,
Let the Secret Service worry about the Vice President's security. They
are concerned with his personal protection by authority of Federal Law,
and will coordinate (dove-tail) their security arrangements to fit his
local schedule of events and appearances.
Consult their roster and telephone the appropriate field office well in
advance of your arrival so you will be met and accompanied by an Agent
during your "advance" preparations. Keep him advised of the Vice Presi-
dent's detailed schedule so he may properly carry out his function.
Hotel Accommodations:
Jack Sherwood and Jim Golden, traveling with the Vice President, should
have a twin-bedded room adjacent (not necessarily connected to) the Nixon
suite.
Z
15,
If a room is provided for the local security officers, it should be far
removed from the Nixon Suite (to keep down noise from chatter, etc).
Arrival of the Vice President:
Local Committee people should arrange vehicles and manpower for speedy
removal and handling of all baggage for the Vice President and his party
during the visit.
Sherwood or Golden will supervise handling of the Nixon's personal baggage.
Airport Arrival Arrangements:
Vice Presidential motorcade may be lined up on airport apron near the
plane if airport management permits. Remember that fire and other safety
regulations at airports must be considered.
Transportation:
Driver for the Vice President's auto will be furnished by the Secret Service.
He usually will be an area policeman in plain clothes who knows the
territory thoroughly and will give full time and attention to driving (not
talking to the Vice President).
-2-
Transportation (Continued):
Motorcade autos should proceed in daytime with headlights on.
The Vice President's car will always be No. 1 in motorcades with a
traveling SS Agent in front seat. There should not be any other automobile
(police or otherwise) preceding within two city blocks.
The second auto, a security car, should be a plain, unmarked police car.
The occupants of this auto should not ride along in motorcades with the
doors hanging open or arms sticking out the windows.
A quiet police escort may be used, only if conditions absolutely require
same. No sirens except in case of an emergency. No horn-blowing by
motorcade drivers.
The Vice President's auto should not exceed existing speed limits.
Remember--the tail-end autos in a motorcade are placed in unnecessary
danger of accident if they are forced to try to keep up with a too-fast
moving front auto. We have been lucky so far.
Meetings:
Arrange to keep a passageway open for the Vice President through crowds
to speaker's platforms, etc. Consider having rope available to assist in
making way through the crowds.
'6, a press room with tablen lypeure ters and telephones
should be provided by the hotel for the like of
the travelling press,
- 2 -
3. Proceed to assigned location and make contact with the local organization
and the local Secret Service Agent.
4. Make courtesy call to all highest Republican officialin the area. Sen St ihm
Gov Nate Corm mariwa
long RN Chann
5. Get completely informed of developments to date, present plan of visit to
local organization and assign work details to arrange the following:
Publicity
Press facilities
Radio and TV facilities
Airport facilities
Motorcade
Public Address System
Program and Decorations meeting managements
Hotel Accommodations
3
Greeting Committee
%.4
Do not grant interviews or issue any press releases or announcements.
Publicity stories should be released through local committees.
Local committee should NOT advise press of the arrival of the Vice
President's representative.
Advance Publicity
1. The local committee should designate a publicity man to handle the entire
appearance and he should have already released the announcement of the
Vice President's coming appearance. (No overall schedule will be issued
either by the Vice President's Office or the Republican National Committee
at any point.)
2. All stories should be hung on local people.
3. Pictures of local committees preparing for event should be featured at
intervals.
1. Biographies, and glossies or mats, of the Vice President and Mrs. Nixon
should be given to newspapers. Be sure to carry a sufficient supply of
each item, Weekly and most small city dailies use mats. Large metro-
politan newspapers prefer 8-x 10 glossies. Order from Iffice if needed
5. Advance stories should be distributed by the local committees to the
local press.
6. Newspapers must be given accurate information pertaining to the visit.
new page Center Leading
31
General Committee arrangements
all
Publicity During the Visit
caps
1. Local committees should see that the event is covered by representatives
of local and surrounding press.
2. If a photographer from the local newspaper is not available, the local
committee should engage and pay for a photographer to supply pictures
to newspapers. If at all possible, try to have a glossy print of all
pictures sent to the Office of the Vice President, 361 Senate Office
Building, Washington, D.C.
3. All press matters should be referred to the press secretary traveling
with the Vice President.
4. Advance copies of speeches usually will not be available until time of
arrival. On many occasions, only excerpts from the speech will be
prepared.
5. The local committee should have an experienced secretary available
and mimeograph facilities in readiness for the Vice President's staff
upon his arrival.
Hotel Accommodations
1. A parlor and two adjoining bedrooms, one on each side of the parlor,
are required for the Vice President and Mrs. Nixon.
should
2. Rooms for the remaining members of the staff should be in close proximity
and on the same floor. The two Secret Service Agents who will be traveling
with the Vice President, John T. Sherwood and H. Date Grubb, must have
a twin-bedded room immediately adjacent (not necessarily connected) to
Golden
the Nixon suite. The Vice President's Aide should have a single room next
suite
to that of the Secret Ser vice Agents, or on the other side of the Nixon
adjacent
suite. Miss Woods' room should be in the immediate area but not adjacent
to the Nixon suite, as telephone and office activity is centered in her room.
Single rooms should be provided for all other members of the traveling
staff.
3. Traveling press, if any, should have rooms in the same hotel, but on
another floor. While the Vice President's representative can be of assis-
tance in reserving and controlling the rooms for the traveling press, it
must be made clear that they or their newspapers are to be billed
individually by the hotel for their rooms.
- 4 -
Staff keys shows
4. Advance registrations should be made for each member of the party, so be in doors-
that keys will be available immediately on arrival. and advance man should
have roomassignment list for staff to distribute at auport, Press Reep should
5. Please determine if the local committee will be taking care of the hotel be in
bills. Do not make a point of this. If the local committee is not taking envelopes
care of them, please see that the hotel mails the bills to the Washington at desk-
office for payment.
by name.
6. Copies of all local newspapers should be in the press secretary's room
on arrival at each city. The local committee should designate a person
to take care of this,
7. It is essential that accommodations NOT be made at any private home.
There will be no exceptions. If adequate hotel accommodations are not
available in any given city or town, arrange accommodations in a nearby
city or town.
8. Be sure that all hotels send a written confirmation of reservations to
the Washington office.
9. Room 361, Senate Office Building, Washington, D.C. should be left at each
hotel as the forwarding address for mail for the Vice President and Mrs.
Nixon and members of the party.
10. Arrange for the hotel to give fast laundry service.
11. Arrange for the hotel to give fast valet service.
12. Arrange for the hotel to give fast food service.
13. Ask the hotel to assign a room at the opposite end of the hall from the
Vice President's suite, and in no case next to it, to be used by the local
security officers.
14, Have the hotel puta direct phone line into Miss Wood's office Have number
Advance Data to be obtained by the Vice President's representative to wash. office
1. The Vice President's representative should endeavor to make an original
appearance in the city involved as far ahead of the Vice President's appear-
ance as possible.
2. As quickly as possible, he should forward the following information to the
Washington office:
a.
names of Republican state-wide elective officials and
nominees if offices are up for election.
b.
names of Republican Congressman or nominee in District.
- 5 -
c.
name of Republican legislators or nominees' in particular
District.
d.
population of locality.
e.
principal industries and agricultural products.
f.
local problems or needs.
g.
what local people think are the principal national issues.
h.
how the area voted in the last presidential, state and local
congressional election.
(most of the foregoing information can be obtained from the local
Chamber of Commerce office or newspaper editor)
3.
Additionally, the Vice President's representative should determine what
leading Democrat politicos will be in the city two weeks before, during
and two weeks after the appearance of the Vice President, what special
events are taking place on or about the time, and particularly on the day
of the Vice President's visit, of both a civic and partisan nature.
4. There should be a detailed memorandum forwarded to the Washington
office on the media in the city and the outlying areas. With regard to
the television and radio, special programs with a high local following
should be noted. With regard to newspapers, the name of the publisher,
editor, or other editorial policy maker should be obtained for each paper,
as well as their apparent political sentiments. Particular importance
should be paid to daily or weekly newspapers in the outlying areas.
Just obtain the information. Do not contact the media people or otherwise
give them any encouragement or indication that there is a possibility of
a meeting or appearance with the Vice President.
Arrival of the Vice President
1. The Vice President's representative will be expected to be on hand and to
meet the Vice President and his party on arrival in the city.
2. Immediately upon arrival, someone from the local committee should be
prepared to step forward and take charge to see that the proper intro-
ductions are made and that whatever is planned, including photographs,
proceeds expeditiously.
- 6 -
3. The epresentative should have a car available to get him to the hotel or
meeting place fast after the Vice President has arrived and the arrival
ceremonies are underway, and after he has passed along any pertinent
data or briefing concerning late local developments.
4. After the immediate events take place upon the arrival of the party, the
Vice President and Mrs. Nixon must be permitted to go directly to their
hotel rooms, if such have been requested. This gives the rest of the
party an opportunity to re-group and become oriented to the local situation.
All day schedules should include maximum use of brief rest intervals in
room for the Vice President and Mrs. Nixon.
5. Local committee people should assign station wagon or small pick-up truck
to handle baggage for the Vice President and his party during the visit.
Prior arrangements should be made to speed removal of party's luggage
from airplane.
6. If possible, a local security officer should accompany baggage during the
movements to and from transportation.
7. You will be specifically advised of places where hotel accommodations for
members of the party will be required.
Airport Arrival Arrangements
1. It is vitally important that the largest possible crowds be encouraged to
greet the Vice President and Mrs. Nixon when they arrive at the
airport.
2. Where his principal appearance is a fund-raising event, it should be much
easier to get a large turnout at the airport.
3. Outlying Republican organizations should be encouraged to hire buses
and bring in groups of people. Homernade welcoming signs should be
abundant.
4. Use of noisemakers, bands, groups of college students, and Young
Republican groups, as well as Boy Scouts, should be encouraged.
Should insist on having at least one band, a good high school band is
preferable, at airport receptions and in no case should it be a military band.
5. Motorcade cars should be lined up on the air strip near the plane whenever
it is possible to make such arrangements with the airport authorities.
Remember that fire and other safety regulations at airports must be
considered.
36
- 7 -
6.
Suggest to Young Republicans and other groups the advisability of getting
some of their people and signs away from the airport as soon as possible
after the arrival ceremonies so that they can reach the hotel where the
Vice President will be staying in advance of his arrival and be on hand to
welcome him there.
7. Another way to add to the crowd at the hotel is to suggest use of a sound
truck with music in the area immediately surrounding the hotel about
15 minutes before arrival of the Vice President. This way can get some
people who did not go to the airport to join in the welcoming at the hotel.
Press Conferences
1. Press conferences must NOT be scheduled. The reason for this should be
given to the local committees. It is primarily that all matters of policy
are declared by the President, and, therefore, the Vice President does
not hold press conferences as such. However, he will be available to the
press on his arrival at the airport to answer questions pertaining to the
campaign and kindred subjects.
2. Be sure that there is a suitable room available at the airport at each stop
for the Vice President to meet with the press. Access to this room should
be restricted to the press and a minimum (not more than three if possible)
local committeemen or candidates. There should be stand-up microphones
only.
Transportation
1.
In most instances, the Vice President and his party will be traveling by plane,
motriade
and toall visited
Motorcade from the airport into the city should be furnished by the local
committee.
Driver for the Vice President car will be furnished by the
Secret Service replace with b
The local committee should designate ONE person for EACH
automobile for the purpose of getting the right people to the
right automobile promptly.
Each driver should be a young person entirely capable of
handling an automobile in traffic and motorcade formation.
Each driver should be at the wheel of his automobile at least
five minutes before departure time. This applies to both
arrival and departure from the city. This is necessary even
if the drivers have to leave a meeting or rally before it is
concluded in order to arrive at their designated station.
- 8 -
Please emphasize the necessity for the drivers to be
ready to proceed at the appointed time with motor
running and lights on,
The motorcade cars should be lined up at the airport and
Each can
ready to go one hour ahead of time. Each car should be
decorated. You will receive car numbers and a sign for should be
the Vice President's car in advance of appearance.
numbered,
The Vice President's car will always be the No. 1 car
advance
man
in the motorcade, and passengers are: the driver and
one of the traveling Secret Service Agents in the front
seat; the Vice President and Mrs. Nixon in the back seat. If Mrs. Nixon
not with the VP, highest local Republican official sk rides with UP,
Car No. 2: Security. Other traveling Secret Service Agent
and local security people A plain, unmarked, 4-door,
police-radio car should be used.
and Vice Presidents aide
Cars No. 3 and 4: Cars for travelling photographers and press, (if needed)
appropriately decorated and marked with large sign
indicating PRESS.
Cars No. 5, 6 and 7: Cars for VIP's. (if needed) (Cars of candidates
should show their name or names on the side.)
Cars No. 8 and 9: Nixon Staff
Limit of 9 cars in motorcade unless prior clearance with
Washington office.
committee provide aple gorate track station Wagon, mother motorcade for
Police escort OK, but no sirens except in the case of an
emergency. No horn-blowing by motorcade drivers.
Speed limits and other traffic regulations must be adhered
to strictly.
Be sure to make a dry-run over the motorcade route, taking
into consideration actual conditions that will occur at the
time of the event. The Vice President's car should not
mexceed existing local speed limit. Do not rely on local estimates
Meeting
of davingtine or millage,
23
1.
The Vice President and Mrs. Nixon are to remain together at all
meetings, unless you have received specific instructions to arrange
a separate schedule for Mrs. Nixon.
2. Sponsorship of the meetings by individual organizations should be avoided
except when you have been given instructions to the contrary.
- 9 -
3. All Republican organizations should be included in the sponsorship of
each meeting, particularly Women's Clubs, Young Republicans and
Citizens Groups.
4. A program consisting of band music, community singing, or other lively
entertainment is to be encouraged before the meeting formally opens.
5. The chairman of the meeting should arrange for the band to play
"California Here I Come," or other suitable music when the Vice Presi-
dent first enters the meeting place or comes out on the platform. The
band should also strike up again when the Vice President is introduced
to the audience at the beginning of his speech,
6. The chairman of the meeting should be determined by the local committee.
Wherever possible, the chairman should be an outstanding civic figure.
7. Presentation of the colors by local veteran, boy scout, or other patriotic
organization should be made.
8. Pledge of Allegiance should be led by a veteran whose name should be
given to the Vice President in advance.
9. Invocation should be given by a local clergyman.
10. Talks by local candidates and officials should be held to a bare minimum,
both in number and in length.
11. Introduction should be as brief as possible, and if media is used should
be only a one sentence introduction. Introduction should be made by a key
public official in the area, and many places will want to use the Republican
United States Senator or Governor for this.
12. Mrs. Nixon will be introduced by the Vice President.
13. At the conclusion of the meeting the chairman should request the audience
to remain seated until the Vice President and his party leave the
auditorium.
14. Pictures of the Vice President with local candidates for use by the local
candidates in their campaigns should not be taken at the meeting, but
should be arranged to be taken at the hotel. This must be cleared in
advance if not taken care of at airport arrival.
15. No meetings, such as luncheons, etc., should be arranged which will
detract from the attendance at the main meeting, or which would require
the Vice President to make another speech to the same people who would
be in attendance at the larger meeting.
- 10 -
16. Local officers should anange be available to keep a passageway open for the
Vice President to and from the speaker's stand. Have a rope available,
if needed, to make a passageway.
17. A working press section must be provided near the platform and an exit
door of the meeting place. No one else should sit in this section except
the working press and the publicity man handling the meeting. Type-
writers, paper and carbon should be provided, along with tables and
chairs. The local Western Union office should be alerted to be available
to handle news dispatches for the press. There should be proper lighting
for the press to work. The Vice President's press secretary will be
available to the press at this location throughout the meeting.
18, The size of the meeting place should be consistent with reasonable ex-
pectation of the number of people to attend. It is much better to have a
small place overflowing, rather than a large place half empty, even
though the number of people in the larger place is greater.
19. Please test the public address system to make certain that every portion
of the meeting place is covered by the horns being flared properly; the
horns must be in front of th icrophone to avoid a feedback into the
mike while the Vice President is speaking; the microphone should be an
all-directional one so as to pick up the Vice President's voice evenly
no matter which way he may be turning his head during the course of
his speech, Whenever possible, request two microphones for the
public address system to be placed approximately 18 inches apart in
front of the rostrum.
20. If the program is broadcast, and if the meeting is outdoors, there should
be pick-up microphones placed strategically in the area to pick up the
applause and cheers of the crowd.
21. No one should be seated directly in back of the Vice President. One
reason for this is that quite often they are doing something which the
television camera picks up, and in addition, to avoid any possible
distractions from the Vice President's speech, it is better that the
space be left clear in every case,
22. The lectern should be decorated and should be 40 inches in height. The
top should slant downward toward the speaker. If the meeting is at night,
there should be electric lights on the lectern.
23. A pitcher of ice water and a glass should be available on the shelf of the
lectern. Usually it will have shelves which are not visible to the audience.
24. If you are not satisfied with the lectern, suggest the American Legion hall,
churches, and service clubs as sources for obtaining a suitable one.
26-25
there
no
2
11 go to
25.
If an outdoor meeting is planned, a stand-by meeting location should
be kept in mind in the event of inclement weather,
26.
Technique of having young people down front to trigger applause works
very well, and this might be a good suggestion to make to the local
people.
27.
Encourage local committee to put a little life into a fund-raising dinner
program, and have something prior to the Vice President's address
which will warm up the crowd.
Attendance at Meetings
1,
To insure a capacity crowd, all means should be used, such as news-
paper publicity, signs, street decorations, sound trucks, mailing
notices, telephone campaign and personal calls on friends and neighbors
and transporting them to the meeting.
2.
The success of the campaign will depend to a great ext ent on the en-
thusiasm and size of the crowds that attend the pre-election meetings.
Please stress this with the local committees so that the attendance is
not taken for granted nor left to chance.
Extra Meetings During Visit
1.
The Vice President may want to drop in at organization meetings that
are going on in the hotel where he is staying or in the city he is visiting.
NO arrangements for this should be made in advance, but a list of such
meetings should be submitted to the Washington office as far in advance
of the Vice President's visit to the city as possible, as mentioned
previously in this memo.
2.
Private dinners, cocktail parties, or after-meeting social events cannot
be accepted during the course of the campaign. Please be sure that the
local committee is aware of this requirement.
3.
If at all possible, please allow two full hours free time before each
evening meeting. Exceptions must have specific OK from office.
4.
Nothing should be scheduled for the Vice President following an evening
meeting unless you receive instructions to the contrary.
Individual Appointments
1.
Time will not permit individual appointments with people who will want
to see the Vice President.
2.
Local committees should be advised that the press secretary or aide
traveling with the Vice President will be available to receive suggestions
- 12 -
and messages for him and that they will be delivered to him without fail,
Television Arrangements
1.
Fund-raising events are not to be televised, since the donor is entitled
to a for-those-in-the-room-only appearance of the Vice President.
Also, televising such a meeting may cut down on the attendance and
contributions.
2.
The Vice President's representative should, however, obtain maximum
TV coverage of the airport arrival and meeting with the press at the
airport, if any, and explore the possibility of other television ap-
pearances on local programs (explore only, always avoid any commitment)
In some instances, if the local committee has the money and is anxious
for the Vice President to go on television in the area, can suggest a
question and answer or other interview type program which may be
appropriate.
3.
If television is used, following rules apply:
When introducing the Vice President to the television audience,
there should be only a one-sentence introduction. Long introductions
are absolutely taboo.
The political disclaimer should be made from the studio,
if possible.
There should be no cued applause. It is expected that the
Vice President will always make his first appearance on the television
program. When he is introduced on TV for the first time at the
meeting, he will draw a substantial and enthusiastic applause. In
other words, the Vice President does not make two entrances: he
does not make his first appearance prior to his speech, sit down,
get introduced, and then get a second applause. He should get only
one applause - when he makes his ONLY entrance.
If possible, on TV appearances, have at least two cameras - one
to pick up crowd reaction and the other to concentrate on the speaker
in a close bust shot.
The pre-broadcast ceremony should be stopped approximately
two minutes prior to the start of the TV program.
110 volt AC line is needed in each television set-up to terminate
within 50 feet of the speakers' stand. This line is the power feed for
cueing equipment.
Lighting is critical. Adequate lighting equipment and power
should be available at the pick-up point,
- 13 -
When discussing television coverage with local committees, always
discuss television time purchase and paid tune-in adds in newspapers
30
as a single unit. The TV time purchase should never be separated
in the minds of the local committee from the paid tune-in ad purchase;
they should be one and the same thing and always said in the same
breath,
Conclusion
1.
Be tactful, diplomatic, firm and persuasive with local committees.
2.
Keep in constant communication with the Washington office. Please
advise of your whereabouts at all times and report immediately any
changes in arrangements.
3.
Any major changes in the planned schedule or itinerary should first
39
be cleared with the office in Washington.
4.
A time schedule must be made and strictly adhered to. The Vice Presi-
dent and his party must not be early or late. For example, the cars
in a motorcade must not pass any given point earlier than planned.
5.
Remember that attention to details makes the difference between the
success or the failure of a meeting. No detail is so small nor so
insignificant that it should escape your complete attention.
6.
If in doubt on anything, do not hesitate to call headquarters. You have
been asked to take on this important assignment for the Vice President
because of your proven capabilities, and he has complete confidence
in you.
7.
Don't forget that at all times during the campaign you are a personal
representative of the Vice President, and that he will be judged by
your conduct.
GOOD LUCK!
STRICTLY CONFIDENTIAL
October 1958
Suggestions Regarding Appearances
of the Vice President
The success of the Vice President's appearances will
depend on the advance preparation.
It will be appreciated if you will make a special point
of checking every one of the applicable items in this
memorandum to make certain that the local committees
have the situation well in hand.
Please do NOT give a copy of this memorandum to the
local committees or anyone else. Instead, pick out the
pertinent portions which are applicable to the particular
visit and make them available to the local people in
charge.
General Policy
1. You must always bear in mind that your responsibility is to the Vice
President. At all times this responsibility supercedes your responsi-
bilities to the local committee or anyone else. Often the wishes of
the local committee will be in conflict, and your job is to effect a
compromise satisfactory to all, if possible, but in any event never one
which is unacceptable to the Vice President.
2. The Washington office will help you in every way possible to smooth out
differences.
3.
The Secret Service always has the final say on matters affecting security.
Copies of Secret Service Rosters of Area Offices throughout the country
will be furnished you. Consult Roster and telephone appropriate Area
Office as far in advance as possible of your arrival in the locality to be
advanced so that the local Secret Service Agent will be prepared to meet
you and assist with the advance work.
Standard Operating Procedure
1. The itinerary and instructions will be furnished from Washington.
2. Get in touch with the local contact and let him know when you will be
arriving, length of stay, etc.
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3. Proceed to assigned location and make contact with the local organization
and the local Secret Service Agent.
4. Make courtesy call to highest Republican official in the area.
5. Get completely informed of developments to date, present plan of visit to
local organization and assign work details to arrange the following:
Publicity
Press facilities
Radio and TV facilities
Airport facilities
Motorcade
Program and Decorations
Public Address System
Hotel Accommodations
Greeting Committee
6. Do not grant interviews or issue any press releases or announcements.
Publicity stories should be released through local committees.
7. Local committee should NOT advise press of the arrival of the Vice
President's representative.
Advance Publicity
1. The local committee should designate a publicity man to handle the entire
appearance and he should have already released the announcement of the
Vice President's coming appearance. (No overall schedule will be issued
either by the Vice President's Office or the Republican National Committee
at any point.)
2. All stories should be hung on local people.
3. Pictures of local committees preparing for event should be featured at
intervals.
4. Biographies, and glossies or mats, of the Vice President and Mrs. Nixon
should be given to newspapers. Be sure to carry a sufficient supply of
each item, Weekly and most small city dailies use mats. Large metro-
politan newspapers prefer 8 X 10 glossies.
5. Advance stories should be distributed by the local committees to the
local press.
6. Newspapers must be given accurate information pertaining to the visit.
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Publicity During the Visit
1. Local committees should see that the event is covered by representatives
of local and surrounding press.
2. If a photographer from the local newspaper is not available, the local
committee should engage and pay for a photographer to supply pictures
to newspapers. If at all possible, try to have a glossy print of all
pictures sent to the Office of the Vice President, 361 Senate Office
Building, Washington, D.C.
3. All press matters should be referred to the press secretary traveling
with the Vice President.
4. Advance copies of speeches usually will not be available until time of
arrival. On many occasions, only excerpts from the speech will be
prepared.
5. The local committee should have an experienced secretary available
and mimeograph facilities in readiness for the Vice President's staff
upon his arrival.
Hotel Accommodations
1. A parlor and two adjoining bedrooms, one on each side of the parlor,
are required for the Vice President and Mrs. Nixon.
2. Rooms for the remaining members of the staff should be in close proximity
and on the same floor. The two Secret Service Agents who will be traveling
with the Vice President, John T. Sherwood and H. Dale Grubb, must have
a twin-bedded room adjacent (not necessarily connected) to
the Nixon suite. The Vice President's Aide should have a single room ment
to that of the Secret Service Agents, or on the other side of the Nixon
suite. Miss Woods' room should be in the immediate area but not adjacent
to the Nixon suite, as telephone and office activity is centered in her room.
Single rooms should be provided for all other members of the traveling
staff.
3. Traveling press, if any, should have rooms in the same hotel, but on
another floor. While the Vice President's representative can be of assis-
tance in reserving and controlling the rooms for the traveling press, it
must be made clear that they or their newspapers are to be billed
individually by the hotel for their rooms.
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4. Advance registrations should be made for each member of the party so
that keys will be available immediately on arrival.
5. Please determine if the local committee will be taking care of the hotel
bills. Do not make a point of this. If the local committee is not taking
care of them, please see that the hotel mails the bills to the Washington
office for payment.
6. Copies of all local newspapers should be in the press secretary's room
on arrival at each city. The local committee should designate a person
to take care of this.
7. It is essential that accommodations NOT be made at any private home.
There will be no exceptions. If adequate hotel accommodations are not
available in any given city or town, arrange accommodations in a nearby
city or town.
8. Be sure that all hotels send a written confirmation of reservations to
the Washington office.
9. Room 361, Senate Office Building, Washington, D.C. should be left at each
hotel as the forwarding address for mail for the Vice President and Mrs.
Nixon and members of the party.
10. Arrange for the hotel to give fast laundry service.
11. Arrange for the hotel to give fast valet service.
12. Arrange for the hotel to give fast food service.
13. Ask the hotel to assign a room at the opposite end of the hall from the
Vice President's suite, and in no case next to it, to be used by the local
security officers,
Advance Data to be obtained by the Vice President's representative t night).
1. The Vice President's representative should endeavor to make an original
appearance in the city involved as far ahead of the Vice President's appear-
ance as possible.
2. As quickly as possible, he should forward the following information to the
Washington office:
a.
names of Republican state-wide elective officials and
nominees if offices are up for election.
b.
names of Republican Congressman or nominee in District.
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C.
name of Republican legislators or nominees' in particular
District.
d.
population of locality.
e.
principal industries and agricultural products.
f.
local problems or needs.
g.
what local people think are the principal national issues.
h.
how the area voted in the last presidential, state and local
congressional election.
(most of the foregoing information can be obtained from the local
Chamber of Commerce office or newspaper editor)
3. Additionally, the Vice President's representative should determine what
leading Democrat politicos will be in the city two weeks before, during
and two weeks after the appearance of the Vice President, what special
events are taking place on or about the time, and particularly on the day
of the Vice President's visit, of both a civic and partisan nature.
4. There should be a detailed memorandum forwarded to the Washington
office on the media in the city and the outlying areas. With regard to
the television and radio, special programs with a high local following
should be noted. With regard to newspapers, the name of the publisher,
editor, or other editorial policy maker should be obtained for each paper,
as well as their apparent political sentiments. Particular importance
should be paid to daily or weekly newspapers in the outlying areas.
Just obtain the information. Do not contact the media people or otherwise
give them any encouragement or indication that there is a possibility of
a meeting or appearance with the Vice President.
Arrival of the Vice President
1. The Vice President's representative will be expected to be on hand and to
meet the Vice President and his party on arrival in the city.
2. Immediately upon arrival, someone from the local committee should be
prepared to step forward and take charge to see that the proper intro-
ductions are made and that whatever is planned, including photographs,
proceeds expeditiously.
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3. The representative should have a car available to get him to the hotel or
meeting place fast after the Vice President has arrived and the arrival
ceremonies are underway, and after he has passed along any pertinent
data or briefing concerning late local developments.
4. After the immediate events take place upon the arrival of the party, the
Vice President and Mrs. Nixon must be permitted to go directly to their
hotel rooms, if such have been requested. This gives the rest of the
party an opportunity to re-group and become oriented to the local situation.
All day schedules should include maximum use of brief rest intervals in
room for the Vice President and Mrs. Nixon.
and manpower
5. Local committee people should assign station wagon or small pick-up truck
to handle baggage for the Vice President and his party during the visit.
Prior arrangements should be made to speed removal of party's luggage
from airplane.
Ifpossible, a local security officer should accompany baggage during the
movements to and from transpo
7. You will be specifically advised of places where hotel accommodations for
members of the party will be required.
Airport Arrival Arrangements
1. It is vitally important that the largest possible crowds be encouraged to
greet the Vice President and Mrs. Nixon when they arrive at the
airport,
2. Where his principal appearance is a fund-raising event, it should be much
easier to get a large turnout at the airport.
3. Outlying Republican organizations should be encouraged to hire buses
and bring in groups of people. Homemade welcoming signs should be
abundant.
4. Use of noisemakers, bands, groups of college students, and Young
Republican groups, as well as Boy Scouts, should be encouraged.
Should insist on having at least one band, a good high school band is
preferable, at airport receptions and in no case should it be a military band.
5.
Motorcade cars should be lined up on the air strip near the plane whenever
it is possible to make such arrangements with the airport authorities.
Remember that fire and other safety regulations at airports must be
considered.
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6. Suggest to Young Republicans and other groups the advisability of getting
some of their people and signs away from the airport as soon as possible
after the arrival ceremonies so that they can reach the hotel where the
Vice President will be staying in advance of his arrival and be on hand to
welcome him there.
7. Another way to add to the crowd at the hotel is to suggest use of a sound
truck with music in the area immediately surrounding the hotel about
15 minutes before arrival of the Vice President, This way can get some
people who did not go to the airport to join in the welcoming at the hotel.
Press Conferences
1. Press conferences must NOT be scheduled. The reason for this should be
given to the local committees. It is primarily that all matters of policy
are declared by the President, and, therefore, the Vice President does
not hold press conferences as such. However, he will be available to the
press on his arrival at the airport to answer questions pertaining to the
campaign and kindred subjects.
2. Be sure that there is a suitable room available at the airport at each stop
for the Vice President to meet with the press. Access to this room should
be restricted to the press and a minimum (not more than three if possible)
local committeemen or candidates. There should be stand-up microphones
only.
Transportation
1. In most instances, the Vice President and his party will be traveling by plane.
2. Motorcade from the airport into the city should be furnished by the local
committee.
Driver for the Vice President's car will be furnished by the
Secret Service.
The local committee should designate ONE person for EACH
automobile for the purpose of getting the right people to the
right automobile promptly.
Each driver should be a young person entirely capable of
handling an automobile in traffic and motorcade formation.
Each driver should be at the wheel of his automobile at least
five minutes before departure time. This applies to both
arrival and departure from the city. This is necessary even
if the drivers have to leave a meeting or rally before it is
concluded in order to arrive at their designated station.
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Please emphasize the necessity for the drivers to be
ready to proceed at the appointed time with motor
running and lights on,
The motorcade cars should be lined up at the airport and
ready to go one hour ahead of time. Each car should be
decorated. You will receive car numbers and a sign for
the Vice President's car in advance of appearance.
The Vice President's car will always be the No. 1 car
in the motorcade, and passengers are: the driver and
one of the traveling Secret Service Agents in the front
seat; the Vice President and Mrs. Nixon in the back seat.
Car No. 2: Security. Other traveling Secret Service Agent
and local security people. A plain, unmarked, 4-door,
police-radio car should be used.
Cars No. 3 and 4: Cars for photographers and press,
appropriately decorated and marked with large sign
indicating PRESS.
Cars No. 5, 6 and 7: Cars for VIP's. (Cars of candidates
should show their name or names on the side.)
Cars No. 8 and 9: Nixon Staff
Limit of 9 cars in motorcade unless prior clearance with
Washington office.
-
Police escort OK no sirens except in the case of an
emergency. No horn-blowing by motorcade drivers.
Speed limits and other traffic regulations must be adhered
to strictly.
Be sure to make a dry-run over the motorcade route, taking
into consideration actual conditions that will occur at the
time of the event. The Vice President's car should not
exceed existing local speed limit.
Meeting
1.
The Vice President and Mrs. Nixon are to remain together at all
meetings, unless you have received specific instructions to arrange
a separate schedule for Mrs. Nixon.
2.
Sponsorship of the meetings by individual organizations should be avoided
except when you have been given instructions to the contrary.
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3. All Republican organizations should be included in the sponsorship of
each meeting, particularly Women's Clubs, Young Republicans and
Citizens Groups.
4. A program consisting of band music, community singing, or other lively
entertainment is to be encouraged before the meeting formally opens.
5. The chairman of the meeting should arrange for the band to play
"California Here I Come," or other suitable music when the Vice Presi-
dent first enters the meeting place or comes out on the platform. The
band should also strike up again when the Vice President is introduced
to the audience at the beginning of his speech,
6. The chairman of the meeting should be determined by the local committee.
Wherever possible, the chairman should be an outstanding civic figure.
7. Presentation of the colors by local veteran, boy scout, or other patriotic
organization should be made.
8. Pledge of Allegiance should be led by a veteran whose name should be
given to the Vice President in advance.
9. Invocation should be given by a local clergyman.
10. Talks by local candidates and officials should be held to a bare minimum,
both in number and in length.
11. Introduction should be as brief as possible, and if media is used should
be only a one sentence introduction. Introduction should be made by a key
public official in the area, and many places will want to use the Republican
United States Senator or Governor for this.
12. Mrs. Nixon will be introduced by the Vice President.
13. At the conclusion of the meeting the chairman should request the audience
to remain seated until the Vice President and his party leave the
auditorium.
14. Pictures of the Vice President with local candidates for use by the local
candidates in their campaigns should not be taken at the meeting, but
should be arranged to be taken at the hotel. This must be cleared in
advance if not taken care of at airport arrival.
15. No meetings, such as luncheons, etc., should be arranged which will
detract from the attendance at the main meeting, or which would require
the Vice President to make another speech to the same people who would
be in attendance at the larger meeting.
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16. Local officers should be available to keep a passageway open for the
Vice President to and from the speaker's stand. Have a rope available,
if needed, to make a passageway.
17. A working press section must be provided near the platform and an exit
door of the meeting place. No one else should sit in this section except
the working press and the publicity man handling the meeting. Type-
writers, paper and carbon should be provided, along with tables and
chairs. The local Western Union office should be alerted to be available
to handle news dispatches for the press. There should be proper lighting
for the press to work. The Vice President's press secretary will be
available to the press at this location throughout the meeting.
18. The size of the meeting place should be consistent with reasonable ex-
pectation of the number of people to attend. It is much better to have a
small place overflowing, rather than a large place half empty, even
though the number of people in the larger place is greater.
19. Please test the public address system to make certain that every portion
of the meeting place is covered by the horns being flared properly; the
horns must be in front of the microphone to avoid a feedback into the
mike while the Vice President is speaking; the microphone should be an
all-directional one so as to pick up the Vice President's voice evenly
no matter which way he may be turning his head during the course of
his speech, Whenever possible, request two microphones for the
public address system to be placed approximately 18 inches apart in
front of the rostrum.
20. If the program is broadcast, and if the meeting is outdoors, there should
be pick-up microphones placed strategically in the area to pick up the
applause and cheers of the crowd.
21. No one should be seated directly in back of the Vice President. One
reason for this is that quite often they are doing something which the
television camera picks up, and in addition, to avoid any possible
distractions from the Vice President's speech, it is better that the
space be left clear in every case.
22. The lectern should be decorated and should be 40 inches in height. The
top should slant downward toward the speaker. If the meeting is at night,
there should be electric lights on the lectern.
23. A pitcher of ice water and a glass should be available on the shelf of the
lectern. Usually it will have shelves which are not visible to the audience.
24. If you are not satisfied with the lectern, suggest the American Legion hall,
churches, and service clubs as sources for obtaining a suitable one.
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25.
If an outdoor meeting is planned, a stand-by meeting location should
be kept in mind in the event of inclement weather.
26.
Technique of having young people down front to trigger applause works
very well, and this might be a good suggestion to make to the local
people.
27. Encourage local committee to put a little life into a fund-raising dinner
program, and have something prior to the Vice President's address
which will warm up the crowd.
Attendance at Meetings
1.
To insure a capacity crowd, all means should be used, such as news-
paper publicity, signs, street decorations, sound trucks, mailing
notices, telephone campaign and personal calls on friends and neighbors
and transporting them to the meeting.
2.
The success of the campaign will depend to a great ext ent on the en-
thusiasm and size of the crowds that attend the pre-election meetings.
Please stress this with the Local committees so that the attendance is
not taken for granted nor left to chance.
Extra Meetings During Visit
1.
The Vice President may want to drop in at organization meetings that
are going on in the hotel where he is staying or in the city he is visiting.
NO arrangements for this should be made in advance, but a list of such
meetings should be submitted to the Washington office as far in advance
of the Vice President's visit to the city as possible, as mentioned
previously in this memo.
2.
Private dinners, cocktail parties, or after-meeting social events cannot
be accepted during the course of the campaign. Please be sure that the
local committee is aware of this requirement.
3.
If at all possible, please allow two full hours free time before each
evening meeting.
4.
Nothing should be scheduled for the Vice President following an evening
meeting unless you receive instructions to the contrary.
Individual Appointments
1.
Time will not permit individual appointments with people who will want
to see the Vice President.
2.
Local committees should be advised that the press secretary or aide
traveling with the Vice President will be available to receive suggestions
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and messages for him and that they will be delivered to him without fail,
Television Arrangements
1.
Fund-raising events are not to be televised, since the donor is entitled
to a for-those-in-the-room-only appearance of the Vice President.
Also, televising such a meeting may cut down on the attendance and
contributions.
2.
The Vice President's representative should, however, obtain maximum
TV coverage of the airport arrival and meeting with the press at the
airport, if any, and explore the possibility of other television ap-
pearances on local programs (explore only, always avoid any commitment)
In some instances, if the local committee has the money and is anxious
for the Vice President to go on television in the area, can suggest a
question and answer or other interview type program which may be
appropriate.
3.
If television is used, following rules apply:
When introducing the Vice President to the television audience,
there should be only a one-sentence introduction. Long introductions
are absolutely taboo.
The political disclaimer should be made from the studio,
if possible.
There should be no cued applause. It is expected that the
Vice President will always make his first appearance on the television
program. When he is introduced on TV for the first time at the
meeting, he will draw a substantial and enthusiastic applause. In
other words, the Vice President does not make two entrances: he
does not make his first appearance prior to his speech, sit down,
get introduced, and then get a second applause. He should get only
one applause - when he makes his ONLY entrance.
If possible, on TV appearances, have at least two cameras - one
to pick up crowd reaction and the other to concentrate on the speaker
in a close bust shot.
The pre-broadcast ceremony should be stopped approximately
two minutes prior to the start of the TV program.
110 volt AC line is needed in each television set-up to terminate
within 50 feet of the speakers' stand. This line is the power feed for
cueing equipment.
Lighting is critical. Adequate lighting equipment and power
should be available at the pick-up point,
- 13 -
When discussing television coverage with local committees, always
discuss television time purchase and paid tune-in adds in newspapers
as a single unit. The TV time purchase should never be separated
in the minds of the local committee from the paid tune-in ad purchase;
they should be one and the same thing and always said in the same
breath.
Conclusion
1.
Be tactful, diplomatic, firm and persuasive with local committees.
2.
Keep in constant communication with the Washington office. Please
advise of your whereabouts at all times and report immediately any
changes in arrangements.
3.
Any major changes in the planned schedule or itinerary should first
be cleared with the office in Washington.
4.
A time schedule must be made and strictly adhered to. The Vice Presi-
dent and his party must not be early or late. For example, the cars
in a motorcade must not pass any given point earlier than planned.
5.
Remember that attention to details makes the difference between the
success or the failure of a meeting. No detail is so small nor so
insignificant that it should escape your complete attention.
6.
If in doubt on anything, do not hesitate to call headquarters. You have
been asked to take on this important assignment for the Vice President
because of your proven capabilities, and he has complete confidence
in you.
7.
Don't forget that at all times during the campaign you are a personal
representative of the Vice President, and that he will be judged by
your conduct.
GOOD LUCK!
CONFIDENTIAL
MEMORANDUM TO ADVANCE MEN
October 9, 1956
Subject: Instructions on Television Arrangements
When introducing the Vice President to the television audience,
there should be only a one-sentence introduction. Long introductions
are absolutely taboo.
The political disclaimer should be made from the studio, if
possible.
There should be no cued applause. It is expected that the Vice
President will always make his first appearance on the television pro-
gram. When he is introduced on TV for the first time at the meeting,
he will draw substantial and enthusiastic applause. In other words,
the Vice President does not make two entrances: he does not make his
first appearance prior to his speech, sit down, get introduced, and then
get a second applause. He should get only one applause - when he makes
his only entrance.
The TV staff aboard the plane should know as soon as possible
who is in charge of television and radio, his home phone and his office
phone. Phone this information to Washington.
If possible, on TV appearances, have at least two cameras --
one to pick up crowd reaction and the other to concentrate on the speaker
in a close bust shot.
The pre-broadcast ceremony should be stopped approximately
two minutes prior to the start of the TV program.
110 volt AC line is needed in each television set-up to terminate
within 50 feet of the speakers' stand. This line is the power feed for
cueing equipment.
Lighting is critical. Adequate lighting equipment and power
should be available at the pick-up point.
When discussing television coverage with your local committees,
you are always to discuss television time purchase and paid tune-in ads
in newspapers as a mandatory procedure. In other words, political
audiences are falling off this year due to the lack of issues. As far as
your approach to paid television is concerned, you should not separate
in the minds of the local committee the TV time purchase from the paid
tune-in ad purchase: they should be one and the same thing . and always
said in the same breath. The Vice President feels so strongly about
this that at times he said he would not do TV in the future unless the
committee is willing to buy paid ads in newspapers to let people know
when the telecast in on. Please give this thought every consideration
in dealing with the local committees.
Ted Rogers
October 9, 1956
MEMORANDUM FOR ADVANCE MEN
(Please keep these instructions confidential)
We have accumulated a few new suggestions that you may already
know, but they are offered here as reminders to you.
We are particularly anxious to build outstanding audiences for
our candidate at each one of his stops. To accomplish this it would
be well to use extra effort to encourage the use of motorcades and
chartered busses to bring party workers to the rallies. Paid news-
paper, radio and television ads will be helpful too.
Do not let the newspapers know that we are expecting an over-
flow crowd at any of the rallies. We must put out publicity to the
effect that there will be plenty of space, seats, etc.
The Advance Man for each city is expected to ride in the front
seat of the Candidate's automobile to be able to tip him off to any off-
beat activities, etc.
Discourage drop-bys at party worker meetings and other
party groups in any of our stops. Unless there is a compelling political
situation that requires it, he would prefer not to meet with any of the
local politicos.
Give us information on the nature of the audience and the type
of talk expected at each one of his speaking engagements.
As the weather gets colder, be careful to choose the proper car
for the party in the motorcades. There is no need for him to be in an
open car unless there has been a buildup for crowds. Try to choose
the shortest and most expeditious route through the towns.
In making a decision on the type of meeting place, we can be a
little bolder than during the first phase of the campaign, but stay on
the conservative side rather than being carried away by local enthusiasm.
Maintain complete control over the motorcades, instructing the
motorcade chairman carefully in proper speeds, safe driving, escorts,
etc. Check the motorcade route carefully to see that it is not too
devious.
-2-
Avoid delays on arrival at the airport. Be sure that motorcade
chairmen and press chairmen check with Ed Terrar and Herb Klein
respectively, upon arrival.
In making television arrangements keep uniformed police away
from the Candidate as much as possible. As a follow-up at TV stops,
ask local agency to furnish a report on comparative audience rating
and number of listeners.
The security and local people at each stop should be notified
in advance that Ted Rogers and/or Everett Hart are cleared to have
access to the area where the Candidate will be speaking and that the
staff badge they and other members are wearing is sufficient identifi-
cation to go anywhere in the meeting place before and during the
Candidate's appearance.
In making the press arrangements, be sure that press tables
are right in the room where speeches are being given. In large halls
typewriters should be set up in the hall, otherwise they should be in
an adjoining room.
In setting up the suite in the hotel for the secretaries be sure
to arrange for adequate mimeograph facilities. We must have not only
a machine, but also an operator on hand for the time the Candidate is
at the hotel.
Try to cooperate with Citizens for Eisenhower-Nixon Band-
wagon Committees. In most areas they have been very successful
in arranging for bands, parades, etc., that have helped to build up
crowds.
Make sufficient and adequate arrangements to tape all of the
meetings. Immediately after the meeting give the tape to Klein or
Bassett or mail to headquarters in Washington.
On early morning departures make arrangements at hotel
coffee shops to be open early enough to accomodate the party.
Just remember that at all times your responsibility to the
Candidate supercedes your responsibility to the local Committee.
Best of luck,
Bob Wilson
CONFIDENTIAL
MEMORANDUM TO ADVANCE MEN
October 9, 1956
Subject: Instructions on Television Arrangements
When introducing the Vice President to the television audience,
there should be only a one-sentence introduction. Long introductions
are absolutely taboo.
The political disclaimer should be made from the studio, if
possible.
There should be no cued applause. It is expected that the Vice
President will always make his first appearance on the television pro-
gram. When he is introduced on TV for the first time at the meeting,
he will draw substantial and enthusiastic applause. In other words,
the Vice President does not make two entrances: he does not make his
first appearance prior to his speech, sit down, get introduced, and then
get a second applause. He should get only one applause - when he makes
his only entrance.
The TV staff aboard the plane should know as soon as possible
who is in charge of television and radio, his home phone and his office
phone. Phone this information to Washington.
If possible, on TV appearances, have at least two cameras
one to pick up crowd reaction and the other to concentrate on the speaker
in a close bust shot.
The pre-broadcast ceremony should be stopped approximately
two minutes prior to the start of the TV program.
110 volt AC line is needed in each television set-up to terminate
within 50 feet of the speakers' stand. This line is the power feed for
cueing equipment.
Lighting is critical. Adequate lighting equipment and power
should be available at the pick-up point.
When discussing television coverage with your local committees,
you are always to discuss television time purchase and paid tune-in ads
in newspapers as a mandatory procedure. In other words, political
audiences are falling off this year due to the lack of issues. As far as
your approach to paid television is concerned, you should not separate
in the minds of the local committee the TV time purchase from the paid
tune-in ad purchase: they should be one and the same thing . and always
said in the same breath. The Vice President feels so strongly about
this that at times he said he would not do TV in the future unless the
committee is willing to buy paid ads in newspapers to let people know
when the telecast in on. Please give this thought every consideration
in dealing with the local committees.
Ted Rogers