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Report of 1956 Southern California Republican Campaign Submitted by Henry Kearns, Chairman. Pages 40-80. 42 Pages. [Report], 1956
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This file contains:
Report of 1956 Southern California Republican Campaign Submitted by Henry Kearns, Chairman. Pages 40-80. 42 Pages. [Report], 1956
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
47
6
1956
Report
Report of 1956 Southern California
Republican Campaign Submitted by Henry
Kearns, Chairman. Pages 40-80. 42 Pages.
Wednesday, June 20, 2007
Page 1 of 1
# L #
- 40 -
LATIN AMERICAN GROUPS
THERE 13 A REALIZATION THAT SOUTHERN CALIFORNIA HAS APPROXIMATELY
800,000 REGISTERED VOTERS OF LATIN AMERICAN DESCENT AND THAT EF-
FECTIVE CAMPAIGNING IN THIS AREA WOULD PROVE BENEFICIAL. SEVERAL
ACTIVITIES WERE CARRIED ON UNDER THE RESPONSIBILITY OF THE LATIN
AMERICAN DIVISION.
ONE HUNDRED SEVENTY-THREE COMMITTEES WERE FORMED, MORE THAN
25,000 PAMPHLETS PREPARED IN SPANISH WERE DISTRIBUTED, CAMPAIGN
BUTTONS, "ME GUSTA IKE", WERE DISTRIBUTED. SPECIAL COMMITTEES
WERE ESTABLISHED OF LATIN AMERICAN DOCTORS, SMALL BUSINESSMEN,
LAWYERS AND CHURCHES. LATIN AMERICAN RADIO STATIONS AND NEWS-
PAPERS INTEGRATED INTO THE PUBLICITY MEDIA, SOUND TRUCKS WERE
CIRCULATED THROUGHOUT LATIN AMERICAN AREAS MANNED BY SPANISH
SPEAKING PERSONS. IT 15 DELIEVED THAT THIS ACTIVITY WAS EFFECT-
IVE.
RECOMMENDATION
CONTINUAL WORK SHOULD BE DONE IN THE LATIN AMERICAN AREA.
LEADERS OF BUSINESS, PROFESSIONAL AND RELIGIOUS GROUPS SHOULD
BE ENLISTED IN THIS ACTIVITY. EARLY PLANNING AND SELECTION
OF CAMPAIGN LEADERS FOR THIS ACTIVITY WILL PAY HANDSOMELY.
- 41 -
LISTS OF VOLUNTEER WORKERS
FROM THE BEGINNING OF THE CAMPAIGN, ONE OF THE PRINCIPAL
ACTIVITIES HAS BEEN THE ACCUMULATION OF A LIST OF PEOPLE
WHO HAVE VOLUNTEERED FOR SERVICE. As NAMES WERE SUBMITTED,
A FILE CARD WAS PREPARED IN FOUR COPIES:
1 - ONE LIST WAS ARRANGED IN ALPHABETICAL ORDER
2 - ONE LIST WAS FILED IN GEOGRAPHICAL AREAS
3 - ONE LIST WAS PREPARED BY CAMPAIGN ASSIGNMENT
4 - ONE LIST WAS MADE AVAILABLE TO APPROPOS CAMPAIGN
EXECUTIVES
THE CARDS WERE MADE UP ON PAPER IN PADS OF FOUR VARI-COLORED
COPIES, INCLUDING NAMES, ADDRESSES BOTH BUSINESS AND RESIDENCE,
TOGETHER WITH BOTH BUSINESS AND RESIDENTIAL TELEPHONES. WHERE
POSSIBLE, THE OCCUPATION AND POLITICAL REGISTRATION OF THE
WORKER WAS INDICATED AND THE COMMITTEE ASSIGNMENT NOTED.
RECOMMENDATION
THE BUILDING AND MAINTENANCE OF ADEQUATE CAMPAIGN LISTS IS
A MOST IMPORTANT SUBJECT.
ONE CAPABLE PERSON IN THE CAMPAIGN MANAGEMENT SHOULD BE AS-
SIGNED TO SUPERVISING THIS ACTIVITY AND MASTER LISTS SHOULD
BE MAINTAINED IN A CONFIDENTIAL MANNER. IN ALL CASES, LISTS
SHOULD BE MAINTAINED IN AN UP-TO-DATE CONDITION WITH NO MORE
THAN TWENTY-FOUR HOURS ELAPSING BETWEEN RECEIPT OF THE NAME
AND THE TIME IT IS CARDED AND FILED.
- 42 -
10 N $0
- 43 -
NATIONAL COMMITTEE
VERY LITTLE CONTACT WAS EXPERIENCED WITH THE NATIONAL COMMITTEE.
DUE TO THE UNUSUAL CIRCUMSTANCES WHEREIN THERE ARE TWO CAMPAIGN
COMMITTEES IN CALIFORNIA, MANY PEOPLE ON THE NATIONAL LEVEL
WERE CONFUSED REGARDING THE SUITABLE CONTACT IN SOUTHERN CALIFORNIA
HEADQUARTERS. As A RESULT, ALL CAMPAIGN CONTACT WITH THE NATIONAL
COMMITTEE CAME THROUGH THE NATIONAL COMMITTEEMAN. THIS RESULTED
IN CONSIDERABLE DELAY AND IN MOST CASES, "OBSOLETED" INFORMATION
RECEIVED. CAMPAIGN MATERIALS FROM THE NATIONAL COMMITTEE ARRIVED
TOO LATE TO BE USED AND WAS DISPOSED OF WITHOUT BENEFIT TO ANYONE.
RECOMMENDATION
WE RECOMMEND THAT AN OPERATIONAL CONTACT WITH THE NATIONAL
COMMITTEE SHOULD BE THROUGH THE CAMPAIGN CHAIRMAN BUT THAT ALL
"POLICY" MATTERS SHOULD BE HANDLED BY THE NATIONAL COMMITTEEMAN.
SUCH THINGS AS THE AVAILABILITY OF SUPPLIES, CAMPAIGN ISSUES,
PUBLICITY RELEASES ARE MORE ADEQUATELY USED IF THEY ARE HANDLED
THROUGH THE CAMPAIGN ORGANIZATION RATHER THAN THROUGH THE
POLICY MEDIA.
- 44 -
NATIONAL COMMITTEEMAN
LIAISON WAS MAINTAINED WITH THE NATIONAL COMMITTEEMAN AND
NATIONAL COMMITTEEWOMAN. THEY WERE ASKED TO PROVIDE LEADER-
SHIP IN ALL POLICY DECISIONS. FULL PROTOCOL WAS OBSERVED
AT ANY MEETINGS OR DISTINGUISHED GUEST VISITS.
THE NATIONAL COMMITTEEMAN WAS RESPONSIBLE FOR ALL VISITING
DIGNITARIES. To EXPEDITE HANDLING OF SUCH VISITS, 4 REP-
RESENTATIVE OF THE NATIONAL COMMITTEE MAINTAINED A DESK IN
THE CAMPAIGN HEADQUARTERS.
- 45 -
NIXON MOTORCADE
OUR MOST IMPORTANT SINGLE OPERATION WAS THE PLANS, PREPARATION
AND USE OF THE VISIT OF THE VICE PRESIDENT. IN PREPARATION
FOR THIS EVENT, A CHAIRMAN AND PROJECT MANAGER WERE APPOINTED
SEVERAL WEEKS BEFORE THE ANTICIPATED VISIT, THESE MEN WORKED
IN CLOSE COOPERATION WITH THE VICE PRESIDENT'S ADVANCE REPRE-
SENTATIVE AND SECRET SERVICE IN PLANNING POTENTIAL MEETINGS,
ROUTES AND STOPS. CONGRESSIONAL CANDIDATES AND CANDIDATE CAM-
PAIGN MANAGERS WERE CONSULTED REGARDING THE DESIRABILITY OF
LOCATIONS WITHIN THEIR AREA. As A RESULT OF THESE CONSULTA-
TIONS AND CAREFUL ATTENTION TO DETAIL, A FINAL ROUTE WAS ES-
TABLISHED AND APPROVED BY THE VICE PRESIDENT'S REPRESENTATIVE.
EVERY DETAIL WAS THOROUGHLY SCRUTINIZED BY THE PROJECT MANAGE-
MENT. SUCH THINGS AS SPEAKING PLATFORMS, PUBLIC ADDRESS SYS-
TEMS, DECORATIONS, RECEPTION COMMITTEES, BOX LUNCHES, REST
STOPS WERE OUTLINED IN DETAIL. THE ROUTE WAS TIMED WITH GREAT
CARE AND THE MOTORBADE MANAGEMENT LEFT NO STONE UNTURNED TO
ANTICIPATE ANY PROBLEM THAT MIGHT ARISE.
THE RESULTS WERE MOST SATISFACTORY. IT IS ESTIMATED THAT AP-
PROXIMATELY 66,000 PEOPLE WERE TALKED TO BY THE VICE PRESIDENT,
PLUS THREE TELECASTS AND INNUMERABLE PERSONS GIVEN A GREETING
ALONG THE MOTORCADE ROUTE. IN NO CASE WAS THE MOTORCADE LATE
TO A SCHEDULED MEETING AND NO UNPLEASANT INSTANCES AROSE.
GREAT ENTHUSIASM AND ENCOURAGEMENT WAS GIVEN TO THE CAMPAIGN
AS A RESULT OF THIS PROGRAM.
RECOMMENDATION
IT 18 RECOMMENDED THAT A TOP QUALITY CHAIRMAN AND PROJECT MAN-
AGER BE APPOINTED TO BEGIN OPERATIONS EARLY IN THE CAMPAIGN
AND THAT THEY ANTICIPATE EVERY POSSIBLE REQUEST AND POTENTIAL
PLAN, THAT THEY DEVELOPE A TEAM OF ASSISTANTS WHO WILL BE CAP-
ABLE OF HANDLING A PROJECT OF THE GREATEST MAGNITUDE.
A DETAILED EXAMINATION OF THE REPORT BY THE PROJECT MANAGER
FOR 1956 WILL MAKE FUTURE PROGRAMS IMMEASURABLY MORE EFFECTIVE.
- 46 -
R 0 "
- 47 -
OPENING
CAMPAIGN HEADQUARTERS OPENING WAS FULLY PUBLICIZED WITH THE
VIEW OF INFORMING THE PUBLIC THAT THIS CAMPAIGN HAD OFFICIALLY
BEGUN. CANDIDATES AND PARTY LEADERS WERE INVITED TO PARTICIPATE.
RECOMMENDATION
BETTER COVERAGE AND MORE EFFECTIVE USE OF THE OPENING OF THE
CAMPAIGN COULD BE EXPERIENCED IF SUCH OPENING WAS PLANNED IN
ADVANCE AND UNDER THE SUPERVISION OF A GOOD PUBLICIST.
- 48 -
" P #
- 49 -
PERSONNEL
ONE OF THE MOST IMPORTANT FACTORS IN RUNNING A CAMPAIGN IS
THE PROPER SELECTION OF KEY PERSONNEL. FOR THAT REASON, WE
WILL ANALYZE SOME OF THE ASSIGNMENTS.
1 - CAMPAIGN MANAGER OR CHIEF OF STAFF: THIS JOB REQUIRES
ABOVE OTHERS IN THE CAMPAIGN SOMEONE OF EXPERIENCE, A KNOW-
LEDGE OF "WHERE" TO GET SUPPLIES, "NOW" TO GET THEM, "WHERE"
TO HAVE SPECIAL JOBS DONE, "WHAT" PEOPLE ARE RELIABLE AND A
GOOD KNOWLEDGE OF CAMPAIGN TACTICS AND STRATEGY. EXPERIENCE
IN POLITICAL CAMPAIGN TECHNIQUES 18 VITAL TO THE SUCCESSFUL
OPERATION OF THE CAMPAIGN. THIS JOB REQUIRES A PERSON OF
UNBOUNDED ENERGY, PATIENCE AND GOOD MANAGEMENT, ONE WHO IS
ENTIRELY DEVOTED TO THE CAUSE AND OF GOOD FINANCIAL JUDGMENT.
2 - SECRETARIAL ASSISTANT TO THE CAMPAIGN CHAIRMAN: IN THIS
CASE, A PERSON IS REQUIRED WHO IS COMPLETELY DEVOTED TO THE
CAUSE OF THE CAMPAIGN, WHO IS A GOOD SECRETARY AND IS DISCREET
IN USING THE INFORMATION THAT 18 DISCLOSED IN THIS OPERATION.
THE JOB DEMANDS EXTREMELY HARD WORK, EXCESSIVELY LONG HOURS
AND ALERTNESS AT ALL TIMES. IT IS HIGHLY RECOMMENDED THAT
THE SECRETARIAL ASSISTANT BE ALWAYS IN THE SAME OFFICE WITH
THE CHAIRMAN so THAT CONVERSATIONS CAN BE VERIFIED IF RE-
QUIRED.
3 - OFFICE MANAGER: THE RAPID EXPANSION OF THE STAFF AND THE
TREMENDOUS AMOUNT OF DETAIL INVOLVED IN MAINTAINING RECORDS
AND PERSONNEL DEMANDS AN OFFICE MANAGER OF EXCEPTIONAL SKILL
WHO HAS THE ABILITY TO HANDLE PEOPLE AND A BASIC KNOWLEDGE
OF OFFICE PROCEDURE.
4 - SUPPLY MANAGER: THE RATE OF EXPANSION OF THE SUPPLY DE-
PARTMENT 18 so RAPID THAT WITHOUT A CAPABLE SUPPLY MANAGER, A
GREAT FINANCIAL LOSS COULD BE EXPERIENCED IN A CAMPAIGN.
THIS POSITION SHOULD BE FILLED BY SOMEONE OF THE HIGHEST IN-
TEGRITY, WHO 18 WILLING TO WORK BOTH PHYSICALLY AND MENTALLY,
ISN'T AFRAID OF LONG HOURS, HAS THE GOOD JUDGMENT TO MAINTAIN
CONTACT WITH PEOPLE BUT AT THE SAME TIME TO USE DISCRETION IN
THE USE OF EXPENSIVE SUPPLIES.
- 50 -
PERSONNEL CONT'D
5 - RECEPTIONIST: THE POSITION OF RECEPTIONIST IS A KEY ONE
INASMUCH AS PEOPLE COMING INTO THE HEADQUARTERS RECEIVE THEIR
FIRST IMPRESSION FROM THIS PERSON. IT REQUIRES A PERSON DE-
VOTED TO THE JOB, IN SYMPATHY WITH THE CAUSE AND WITH WILLING-
NE88 TO GIVE THE TIME AND ENERGY NECESSARY TO HANDLE COMPLAINTS
AND TO GIVE INFORMATION A8 REQUIRED.
6 - TELEPHONE OPERATORS: THE ONLY CONTACT THAT MANY THOUSANDS
OF PEOPLE HAVE WITH THE CAMPAIGN HEADQUARTERS IS THROUGH THE
TELEPHONE. EXPERIENCED TELEPHONE OPERATORS CAN DO MUCH TOWARDS
ENCOURAGING PEOPLE TO TAKE AN INTEREST IN THE CAMPAIGN OR CAN
RESULT IN THE DISCOURAGEMENT OF OTHERWISE POTENTIAL ALLIES.
DURING THE SIXTY DAY PERIOD IMMEDIATELY PRECEEDING THE ELECTION,
AT LEAST TWO OPERATORS SHOULD BE ON DUTY AT ALL TIMES WITH A
RELIEF OPERATOR AVAILABLE EITHER THROUGH THE TELEPHONE COMPANY
OR SOME OTHER ELEMENTS OF THE STAFF.
7 - SECRETARIAL: EACH DEPARTMENT REQUIRES A CAPABLE SECRETARY,
ONE WHO CAN TAKE SHORTHAND, ANSWER TELEPHONES AND WILL TAKE AN
INTEREST IN THE CAMPAIGN PROGRAM.
8 - PUBLICIST: ONE OF THE PROFESSIONAL JOBS IS THAT OF PUBLICIST.
THIS REQUIRES EXPERIENCE, TALENTS AND BACKGROUND EXPERIENCE. IT
18 RECOMMENDED THAT MUCH THOUGHT BE GIVEN TO THE SELECTION OF
THIS PERSON AND THE ASSISTANTS ASSIGNED IN THIS CATEGORY.
- 51 -
POLLS
DURING THE COURSE OF THE CAMPAIGN, A PROFESSIONAL POLLING
ORGANIZATION WAS EMPLOYED TO TAKE PUBLIC OPINION POLLS GOVER-
ING THE FOLLOWING SUBJECTS:
1 - VOTERS' INTERESTS IN SPECIFIC CAMPAIGN ISSUES
2 - VOTERS' PREFERENCES BY PARTY FOR THE HANDLING
OF THEIR PRINCIPAL CAMPAIGN INTEREST
3 - VOTERS' ATTITUDES TOWARDS THE PRESIDENTIAL AND
VICE PRESIDENTIAL CANDIDATES
4 - VOTERS' ATTITUDES TOWARDS SENATORIAL AND CONGRES-
SIONAL CANDIDATES
5 - DETERMINING OF THE RELATIONSHIP OF THE VOTERS'
1952 ATTITUDES TO PRESENT DAY ATTITUDES
BREAKDOWN OF INFORMATION FROM THE POLLS DEVELOPED THE SCOPE
OF THE PEOPLE INTERVIEWED INCLUDING PARTY PREFERENCES, occu-
PATION, AGE, SEX AND GEOGRAPHICAL LOCATION. THROUGH THIS
MEANS, THE REAL RELIABILITY OF THE POLLS WAS ESTABLISHED.
RECOMMENDATION
THERE IS NO PROOF THAT POLLS, REGARDLESS OF HOW WELL TAKEN THEY
ARE, ARE INFALLIBLE. THEY HAVE THEIR WEAKNESSES AND CAN DISTORT
FACTS.
HOWEVER, IT IS OUR OPINION THAT THEY CAN SERVE AB A VERY USEFUL
GUIDE IN THE CAMPAIGN OPERATION AND IF THOROUGHLY ANALYZED WITH
AN EYE TO ALL OF THE FACTS INVOLVED, THEY NOT ONLY BECOME A
GOOD INVESTMENT BUT THEY CAN GREATLY INCREASE THE EFFICIENCY
OR CAMPAIGN OPERATIONS. WHILE THE 1956 POLLS WERE TAKEN IN A
LIMITED NUMBER OF CONGRESSIONAL DISTRICTS IN THE PAST CAMPAIGN,
IT WOULD BE OUR RECOMMENDATION THAT THEY BE TAKEN IN ALL
CONGRESSIONAL DISTRICTS IN THE FUTURE AND THAT TWO POLLS BE
TAKEN - ONE APPROXIMATELY FORTY-FIVE DAYS BEFORE ELECTION AND
THE SECOND ABOUT FIFTEEN DAYS BEFORE ELECTION.
- 52 -
PROBLEMS
THE FOLLOWING ARE SOME OF THE PROBLEMS THAT ARISE IN A CAM-
PAIGN OPERATION. MANAGEMENT SHOULD TAKE STEPS TO ANSWER
THESE PROBLEMS.
PRESSURE: THROUGHOUT THE CAMPAIGN GREAT PRESSURE IS
EXERTED BY "FRIEND AND FOE" ALIKE FOR PERSONAL
BENEFITS AND FOR THE ADOPTION OF "PET PROJECTS".
FINANCES ADEQUATE FINANCES ARE ESSENTIAL BUT UNFORTUNATELY
LACK OF THE KNOWLEDGE AS TO THE AVAILABILITY OF
FUNDS 18 ALMOST AS COSTLY AS NOT RECEIVING THE
FUNDS AT ALL. IT 18 ALSO OUR BELIEF THAT THERE
IS A POINT WHERE EXCESSIVE EXPENDITURES, PARTICU-
LARLY IN AN INOPPORTUNE TIME, WILL RESULT IN
DISADVANTAGE RATHER THAN ADVANTAGE.
LACK OF
EXECUTIVE
ABILITY:
THE SMOOTH OPERATION OF THE CAMPAIGN IS CONSTANTLY
IN NEED OF EXECUTIVE ABILITY, PEOPLE WHO CAN TAKE
ON A JOB ONCE IT 18 DESCRIBED TO THEM WITH THE
KNOWLEDGE OF "HOW TO GET IT DONE".
VOLUNTEER
HELP:
BECAUSE OF THE NATURE OF A CAMPAIGN AND TO SAVE
MONEY, IT is, OF COURSEK NECESSARY TO STAFF MOST
OF THE OPERATION WITH VOLUNTEER HELP. SUCH PEOPLE
DO NOT FEEL THE RESPONSIBILITY OF MAINTAINING
OFFICE HOURS NOR OF GIVING THE SAME ALLEGIANCE
THAT IS FOUND IN LONG RANGE BUSINESS OPERATIONS.
MORE ATTENTION MUST BE GIVEN TO PEOPLE'S FEEL-
INGS, PRIDE AND PERSONAL AMBITIONS THAT WOULD BE
NORMAL IN A BUSINESS OPERATION.
PERSONALITIES
AND PRIMA
DONNAS:
THE OBSERVANCE OF STRICT PROTOCOL AND CONSTANT
RECOGNITION OF PERSONAL AUTHORITY PLAGUES A
CAMPAIGN MANAGER AT ALL TIMES. THERE BEEMS TO
BE VERY LITTLE UNDERSTANDING ON THE PART OF PARTY
HIERARCHY REGARDING THE MANAGEMENT PROBLEMS OF
CONDUCTING A CAMPAIGN.
- 53 -
PROBLEMS CONT'D
PRE-OCCUPATION
IN GLAMOUR
OPERATIONS: #HENEVER OUTSTANDING PERSONALITIES ARE VISIT-
ING SOUTHERN CALIFORNIA, PARTICULARLY THE PRESIDENT
AND VICE PRESIDENT, THERE IS A GREAT PROBLEM IN
MAINTAINING THE OPERATION IN THE MORE WORK-A-DAY
AREAS. MANY OF THE LEADERS WANT TO BECOME IN-
VOLVED IN THE CENTER OF THE ATTRACTION WHICH COULD
BE VERY COSTLY TO CAMPAIGN PROGRAMS THAT ARE IN
OPERATION. IT SHOULD NEVER BE FORGOTTEN THAT THE
CAMPAIGN MUST CONTINUE IN ADDITION TO THE PROMO->
TION OF MAJOR PUBLICITY EVENTS.
RELAXATION
AT THE
CONCLUSION
OF THE
CAMPAIGN: AFTER ENGAGING IN A STRENUOUS CAMPAIGN, THE DAY
AFTER ELECTION SEEMS TO BE ENTIRELY COLORLESS.
HOWEVER, IT IS OBSERVED THAT MANY CLEAN-UP OPERA-
TIONS ARE NECESSARY AND THE CHAIRMAN, PARTICULARLY,
SHOULD BE PREPARED TO CONTINUE HIS DUTIES FOR A
REASONABLE PERIOD THEREAFTER.
- 54 -
PUBLIC RELATIONS
ONE OF THE MOST IMPORTANT FUNCTIONS OF A CAMPAIGN OPERATION
IS THAT OF DEVELOPING GOOD PUBLICITY AND OF EITHER AVOIDING
OR NEUTRALIZING BAD PUBLICITY. To DO THIS, ONE OF THE FIRST
ACTIONS OF THE CAMPAIGN MANAGEMENT SHOULD BE THAT OF EMPLOYING
THE BEST PUBLIC RELATIONS AND PUBLICITY EXPERTS POSSIBLE.
CARE MUST BE TAKEN TO ESTABLISH AND MAINTAIN FAVORABLE RELA-
TIONS WITH THE METROPOLITAN PRESS, REPRESENTATIVES OF THE
OUTLYING NEWSPAPERS, RADIO AND TELEVISION, NEWSCASTERS AND
COMMENTATORS TOGETHER WITH POLITICAL EDITORS AND POLICY MAKING
REPRESENTATIVES OF ALL MEDIA. ADEQUATE "PUBLICITY WRITING"
PERSONNEL SHOULD BE AVAILABLE TO PRODUCE NEWS MATERIAL IN AO-
CEPTABLE FORM TO ALL MEDIA. NEWS RELEASES MUST BE UP-TO-DATE
AND OF AN INTERESTING AND INFORMATIVE NATURE.
RECOMMENDATION
IN EMPLOYING A PUBLICIST, THE PERSON IN CHARGE OF THIS DE-
PARTMENT SHOULD BE ONE WHO IS KNOWLEDGEABLE ABOUT POLITICAL
ACTIVITIES. AN EXPERIENCED NEWSMAN IS NOT ENOUGH IF HE DOES
NOT HAVE THE "FEEL" OF THE PRESSURE IN A POLITICAL CAMPAIGN.
THE DEMANDS UPON TIME AND ENERGY IN OPERATING A POLITICAL
CAMPAIGN ARE FAR BEYOND THAT OF ANY OTHER ASSIGNMENT AND A
PERSON EMPLOYED FOR THIS JOB SHOULD COME IN WITH A FULL RE-
ALIZATION OF THE DEMANDS THAT WILL BE MADE UPON HIM TWENTY-
FOUR HOURS A DAY AND SEVEN DAYS A WEEK.
IT IS OUR ESTIMATE THAT A FULL TIME PUBLICIST BE MADE AVAIL-
ABLE FOR AT LEAST NINETY DAYS OF THE CAMPAIGN AND THAT SECRE-
TARIAL HELP BE PROVIDED DURING THIS PERIOD. IN ADDITION, FOR
BETWEEN FORTY-FIVE AND SIXTY DAYS OF THE CAMPAIGN, CAPABLE
NEWS WRITERS IN THE EQUIVALENT OF ANOTHER MAN BE AVAILABLE.
SPECIFIC CONSIDERATIONS WOULD BE AS FOLLOWS:
1 - NEWS RELEASES ON CURRENT INFORMATION THAT IS NEWSWORTHY
MUST BE PREPARED AND DISTRIBUTED TO APPLICABLE MEDIA.
2 - PLANNING, PREPARING AND SUPERVISING SUCH SOCIAL EVENTS
AS SEEM TO BE APPROPOS TO BUILD GOOD WILL IN THE MEDIA.
THESE ARE PARTICULARLY EFFECTIVE IF THEY TIE IN WITH SOME
MAJOR EVENT SUCH AS THE VISIT OF THE PRESIDENT, VICE
PRESIDENT OR DISTINGUISHED GUESTS.
- 55 -
PUBLIC RELATIONS - RECOMMENDATION CONT'D
3 - PARTICULAR CARE SHOULD BE TAKEN TO INCLUDE RADIO AND
TELEVISION REPRESENATIVES IN ALL CONFERENCES. A SE-
PARATE FACILITY SHOULD BE SET UP FOR TELEVISION INTER-
VIEWS IN ADDITION TO THOSE PREPARED FOR NEWSPAPERS.
4 - ROUTINE NEWS STORIES COVERING THE APPOINTMENT OF PER-
SONNEL IN VARIOUS COMMUNITIES, OPENING OF HEADQUARTERS,
SPECIFIC AND UNUSUAL CAMPAIGN ACTIVITIES SHOULD BE PUB-
LICIZED IN THE APPLICABLE MEDIA.
EXAMPLE: WHEN A CHAIRMAN OF A CONTACT COMMITTEE 18 AP-
POINTED, THE LOCAL NEWSPAPERS AND, IF AVAILABLE, LOCAL
RADIO STATIONS SHOULD BE GIVEN THE INFORMATION REGARD-
ING SUCH APPOINTMENT. THIS BROADENS THE BASE OF PUB-
LICITY AND GIVES THE APPOINTEE A FEELING OF GREATER
INTEREST IN THE CAMPAIGN. SIMILAR TREATMENT SHOULD BE
GIVEN TO THE OPENING OF A COMMUNITY HEADQUARTERS.
- 56 -
- R #
- 57 -
RELEASES
FOR THE PROTECTION OF THE CAMPAIGN FINANCIAL INTERESTS, RE-
LEASE FORMS WERE SENT TO ALL SUPPLIERS, HOTELS, ETO., REQUIR-
ING AN ACKNOWLEDGEMENT THAT ONLY THOSE AUTHORIZED SIGNATURES
WOULD BE HONORED BY THIS CAMPAIGN. IT IS BELIEVED THAT THIS
ACTION SAVED THE CAMPAIGN MANY THOUSANDS OF DOLLARS INASMUCH
AS IN THE CONFUSION OF THE CAMPAIGN OPERATION, MANY PEOPLE
TAKE THE AUTHORITY OF SIGNING CHECKS AND CHARGES THAT ARE
NOT JUSTIFIED.
A RELEASE WAS SECURED ALSO FROM THE REPUBLICAN BUSINESSMEN'S
ASSOCIATION (COLORED) ABSOLVING THE CAMPAIGN OF EXPENSES
INVOLVED IN THE PROMOTION OF THAT ORGANIZATION. THIS RELEASE
WAS HONORED TO THE FULLEST EXTENT.
RECOMMENDATION
IT IS RECOMMENDED THAT ONE OF THE EARLIEST OPERATIONS IN A
CAMPAIGN SHOULD BE THE DISTRIBUTION AND ACKNOWLEDGEMENT OF
"RELEASES" 80 THAT UNAUTHORIZED PERSONS WOULD BE PREVENTED
FROM INCURRING INDEBTEDNESS TO THE CAMPAIGN.
- 58 -
$9 S #
- 59 -
JOE SMITH FOR IKE & DICK
As A RESULT OF AN OCCURENCE AT THE REPUBLICAN NATIONAL CON-
VENTION, THE OPPOSITION PARTY ATTEMPTED TO USE THE "JOE SMITH
Issue" IN AN EFFORT TO MAKE IT APPEAR THAT THE DEMOCRATS WERE
THE "PEOPLE'S PARTY" AND THE REPUBLICANS WERE NOT. To COUNTER-
ACT THIS, THE JOE SMITH CLUB FOR IKE AND DICK &AS ORGANIZED.
A TELEPHONE CONTACT WAS MADE WITH ALL JOE AND JOSEPHINE SMITHS
IN Los ANGELES COUNTY RESULTING IN A MEETING, FINE PRESS PARTY
AND THE FORMAL ORGANIZATION OF THE JOE SMITH CLUB. PUBLICITY
WAS EFFECTIVE TO THE EXTENT THAT IT IS CREDITED WITH NULLIFY-
ING THE JOE SMITH ISSUE IN THIS ARE&.
RECOMMENDATION
IN FUTURE CAMPAIGNS, IF A "PHONY" ISSUE SUCH A 8 THIS OCCURS,
IT IS OUR OPINION THAT IT CAN BE MET WITH AGGREOSIVE AND
PROMPT ACTION.
- 60 -
SPEAKERS' BUREAU
ONE OF THE MOST SUCCESSFUL AND EFFECTIVE OPERATIONS OF THE
CAMPAIGN WAS THE SPEAKERS' BUREAU. WE WERE FORTUNATE TO BE-
CURE THE SERVICES OF THE DIRECTOR OF THE Los ANGELES COUNTY
PEAKERS' BUREAU TOGETHER WITH THE EXPERIENCE, VOLUNTEER
SPEAKERS, FILES, ETC. As A RESULT, THE CAMPAIGN WAS ABLE
TO START OFF IN ITS VERY BEGINNING WITH THE CAPABILITY OF
HANDLING SPEAKING ENGAGEMENTS. A COMPLETE REPORT OF THE
PEAKERS' BUREAU IS INCLUDED IN THE MASTER FILE. SOME OF
THE BALIENT POINTS ARE:
THE DEVELOPMENT OF A SYSTEMATIC MEANS FOR MANDLING
REQUESTS, ASSIGNMENTS AND ANALYSIS OF SPEAKERS.
THROUGH CAPABLE HANDLING OF REQUESTS A FAVORABLE
REPUTATION WAS DEVELOPED BY THE SPEAKERS' BUREAU
80 THAT DESIRABLE REQUESTS WERE CONTINUALLY COMING
IN.
MORE THAN 1000 MEETINGS WERE SERVICED BY OUR
SPEAKERS' BUREAU DURING THE CAMPAIGN. 85% OF THEM
WERE NOT REPUBLICAN ORGANIZATIONS. THIS WOULD
MEAN THAT IN EXCESS OF 100,000 PEOPLE WERE EXPOSED
TO FAVORABLE INFORMATIONFROM REPRESENTATIVES OF
THE SPEAKERS' BUREAU.
RECOMMENDATION
IT 18 RECOMMENDED THAT THE IMPORTANCE OF THE SPEAKERS' BUREAU
BE RECOGNIZED AND THAT ITS OPERATION BE SET UP AT LEAST NINETY
DAYS BEFORE THE ELECTION, AND ADEQUATE PERSONNEL BE PROVIDED
INCLUDING & DIRECTOR, RESEARCH ASSISTANT, SECRETARIAL HELP,
ETC. THE PRACTICE THAT WAS INITIATED IN RUNNING SMALL ADVER-
TISEMENTS IN THE NEWSPAPERS INVITING REQUESTS FOR SPEAKERS WAS
MOST EFFECTIVE AND SECURED INVITATIONS FROM NEUTRAL GROUPS.
WE RECOMMEND THAT THIS BE CONTINUED. IN THE FUTURE, THE
SPEAKERS' BUREAU SHOULD BE GIVEN ENCOURAGEMENT AND AUTHORITY
TO 8 CHEDULE "NAME SPEAKERS" FOR RADIO AND TELEVISION FORUMS.
- 61 .
SPECIAL EVENTS
A DEPARTMENT WAB ESTABLISHED UNDER THE NAME OF SPECIAL EVENTS.
ITS PRIME PURPOSE WAS THAT OF PREPARING AND MANAGING THOSE
EVENTS NOT TIED IN WITH OTHER ASSIGNMENTS. THIS WAS A MOST
ACTIVE PART OF THE ORGANIZATION. IT INCLUDED
A - SCHEDULING, MANAGING AND CROWD PRODUCING OF MEETINGS
FOR VISITING DIGNITARIES SUCH AS HONORABLE JOSEPH MARTIN,
HONORABLE THOMAS PIKE, HONORABLE DONALD QUARLES, HONOR-
ABLE HOWARD PYLE, HONORABLE CHARLES THOMAS, HONORABLE
WENDELL BARNES, HONORABLE THOMAS E. DEWEY, HONORABLE
Ivv BAKER PRIEST, HONORABLE ARTHUR LARSEN, KATHERINE G.
HOWARD, HONORABLE ARTHUR S. FLEMING, HONORABLE ARCHIBALD
CAREY, SENATOR WILLIAM F. KNOWLAND. THE PROGRAM INCLUDED
PROMOTIONAL ACTIVITIES IN CONNECTION WITH THE VISIT OF
THE TRUTH SQUAD.
B - IT WORKED AS A CO-ORDINATING BODY WITH THE Young REPUBLICANS.
C - IT PLANNED AND PRODUCED A WOMEN'S TEA AT THE HOME OF THE
CHAIRMAN OF THE WOMEN'S DIVISION AND ASSISTED IN THE VISIT
OF THE PRESIDENT, PARTICULARLY IN RESPECT TO THE BUS BRIGADE.
D - THE PROGRAM HAD THE RESPONSIBILITY OF THE AIRPORT RECEPTION
OF THE VARIOUS DISTINGUISHED GUESTS.
E - THEY WERE RESPONSIBLE FOR THE THOMAS E. DEWEY RALLY.
F - THEY WORKED IN CONNECTION WITH THE DEMOCRATS FOR EIBENNOWER-
NIXON LUNCHEON OF ASSISTANT SECRETARY OF LABOR, ARTHUR LARSEN.
G - THEY WORKED IN COOPERATION WITH THE VISIT OF VICE PRESIDENT
NIXON IN DEVELOPING CROWD SUPPORT.
H H - - THIS DEPARTMENT HANDLED COMPLETELY THE ITINERARY INCLUDING
DETAILED PLANNING, PREPARING AND CROWD PRODUCING OF SENATOR
WILLIAM F. KNOWLAND.
I - THEY HANDLED THE EISENMOWER BIRTHDAY ACTIVITIES.
J - THEY HANDLED THE DETAILS FOR THE PRESENTATION OF A SCROLL
FROM THE SMALL BUSINESS COMMITTEE
K - THEY HAD THE RESPONSIBILITY FOR A PORTION OF THE COMMITTEE
MEETINGS AT WHICH TIME DISTINGUISHED GUESTS DISCUSSED CAMPAIGN
ACTIVITIES WITH KEY PEOPLE.
L - THEY MANDLED THE DISTRIBUTION OF THE RAZOR PACKET.
- 62 .
SPECIAL EVENTS CONT'D
M - THEY PREPARED THE COPY FOR THE "SECRET BALLOT" PLACARD.
N - THEY HANDLED THE SCHEDULING OF THE WOMEN'S BRIGADE.
0 - THEY ASSISTED ALL OTHER ACTIVITIES OF THE CAMPAIGN.
SUMMARY: THE SPECIFIC ASSIGNMENT OF THIS DIVISION WAS THAT OF
MANAGING AND HANDLING ACTIVITIES THAT DID NOT FOLLOW INTO OTHER
SPECIFIC CAMPAIGN MECHANISM.
RECOMMENDATION
IT IS RECOMMENDED THAT A SPECIAL EVENTS DIVISION BE ESTABLISHED
IMMEDIATELY AS THE CAMPAIGN GETS UNDER WAY AND THAT A SUITABLE
MANAGER BE SELECTED, ONE WHO HAS THE ABILITY TO JUDGE AND EF-
FECTUATE PUBLIC RELATIONS POLICIES, IS ENERGETIC AND IS CAPABLE
OF WORKING WITH OTHER ELEMENTS OF THE CAMPAIGN. THIS ELEMENT
OF THE CAMPAIGN WILL REQUIRE IN ADDITION TO THE MANAGER, AT
LEAST TWO AND, AT TIMES, THREE ASSISTANTS. THEY SHOULD HAVE
THE FULL BACKING OF THE MANAGEMENT OF THE CAMPAIGN.
- 63 -
SPECIAL RALLIES
SPECIAL RALLIES WERE HELD IN THE NEGRO SECTION AND IN SPECIFIC
LANGUAGE GROUPS SUCH AS HUNGARIAN, LITHUANIAN, POLISH, SPANISH
SPEAKING, ETC. IN EVERY CASE, THEY WERE ARRANGED FOR AND CON-
DUCTED BY PERSONS OF THE NATIONALITY BACKGROUND INVOLVED.
RECOMMENDATION
IT 13 RECOMMENDED THAT THIS PROCEDURE BE FOLLOWED IN THE
FUTURE. PERSONS FAMILIAR WITH SPECIAL LANGUAGE OR NATIONALITY
PROBLEMS CAN MORE ADEQUATELY CONDUCT THE AFFAIRS OF THAT AREA
THAN CAN ONE WNO IS NOT FAMILIAR WITH THEIR PEOULIARITIES.
- 64 -
STATE CENTRAL COMMITTEE
THE CHAIRMAN OF THE STATE CENTRAL COMMITTEE SERVED AS CHAIR-
MAN OF THE POLICY COMMITTEE AND OF THE STRATEGY COMMITTEE.
HE AND HIS ASSISTANT ADVISED THE CHAIRMAN IN ALL OPERATIONS
AND ASSISTED IN THE CONDUCT OF DISTINGUISHED GUESTS' VISITS.
- 65 -
STEERING COMMITTEE
AN ADVISORY COMMITTEE OF THE CAMPAIGN WAS SET UP UNDER THE
TITLE OF STEERING COMMITTEE WITH THE CHAIRMAN OF THE CALIFORNIA
STATE CENTRAL COMMITTEE, AS ITS CHAIRMAN. THE PURPOSE OF THE
STEERING COMMITTEE WAS TO MEET EACH MONDAY AFTERNOON TO DIS-
CUSS MATTERS OF POLICY ON THE CAMPAIGN OPERATION. THE COMMIT-
TEE WAS REPRESENTATIVE OF THE TOP LEADERS OF THE CAMPAIGN AND
PARTY AUTHORITIES.
- 66 -
STRATEGY COMMITTEE
A SO-GALLED STRATEGY COMMITTEE WAS ESTABLISHED TO MEET EACH
SATURDAY MORNING AT 9:30. IT WAS INTENDED THAT THIS COMMITTEE
BE MADE UP OF REPRESENTATIVES OF ALL LARGE AND SMALL GROUPS
THROUGHOUT SOUTHERN CALIFORNIA INCLUDING COUNTY ORGANIZATIONS,
PRECINCT ORGANIZATION, COMMUNITY LEADERS, ETC. APPROXIMATELY
1000 PEOPLE WERE INVITED. ATTENDANCE USUALLY RAN FROM 100 TO
200. THE PURPOSE OF THIS COMMITTEE WAS TO BRING TO THE ATTEN-
TION OF THE KEY PEOPLE IN THE CAMPAIGN, THE PROGRAM OF THE
CAMPAIGN, TOGETHER WITH PLANS TO BE ACTUATED AND TO PROVIDE A
FORUM FOR DISCUSSION.
- 67 -
SUPPLIES
A SUPPLY DEPARTMENT WAS ESTABLISHED UNDER A CAPABLE SUPPLY
MANAGER WHOSE RESPONSIBILITIES INCLUDED MAINTENANCE OF INVEN-
TORY CONTROL, RECEIVING ORDERS, SHIPPING, BILLING AND THE
PREPARATION OF SPECIAL MATERIALS. SAMPLES OF SUPPLIES ARE
ATTACHED WHICH INDICATE THE BROAD COVERAGE OF THIS OPERATION.
IT WAS THE DESIRE AND THE EXPECTATION THAT THIS CAMPAIGN
HEADQUARTERS WOULD STOCK AND SUPPLY MATERIALS TO ALL ELE-
MENTS OF THE CAMPAIGN THROUGHOUT SOUTHERN CALIFORNIA.
MATERIALS WERE SHIPPED BY THE MOST ECONOMICAL MEANS WITHIN
TWENTY-FOUR HOURS AFTER RECEIPT OF AN ORDER. THE OBJECT-
IVES OF THE DEPARTMENT WERE LARGELY ACCOMPLISHED ALTHOUGH
THERE WERE SOME ELEMENTS OF THE CAMPAIGN THAT ORDERED
MATERIAL DIRECT FROM THE SUPPLIERS AND THE NATIONAL Com-
MITTEE. THE MATERIAL DISBURSED BY THIS DEPARTMENT IS AS
FOLLOWS:
BUMPER STRIPS
753,000
CAMPAIGN BUTTONS
100,000
CAMPAIGN TABS
300,000
WINDSHIELD STICKERS
339,000
GENERAL CAMPAIGN FOLDERS
250,000
RANK & FILE LABOR FOLDER
50,000
WOMEN'S CAMPAIGN FOLDER
50,000
CAMPAIGN FOLDER IN SPANISH
30,000
"THIS MAN NIXON" PAMPHLET
200,000
"VICE PRESIDENCY" FOLDERS
10,000
VOLUNTEER POSTCARDS (RETURN TYPE)
100,000
THANK YOU CERTIFICATES
12,000
IKE & DICK ONE SHEETS
2,500
IKE BIRTHDAY POSTERS
2,000
MISOL SUCH AS "SHOE" CARDS,
SPECIAL LANGUAGE GROUP
MATERIALS, ETC.
50,000
RECOMMENDATION
THE IMPORTANCE OF OAPABLE MANAGEMENT FOR THE SUPPLY DEPARTMENT
IS VERY GREAT. THE RAPIDITY WITH WHICH THIS BUSINESS BUILT UP
WITHIN A SHORT TIME, REQUIRES THAT A SYSTEM BE ESTABLISHED AND
BE CAPABLY ADMINISTERED.
- 68 -
SUPPLIES - RECOMMENDATION CONT'D
DURING THE PAST 0AMP A 1CN ALL MATERIAL WAS DISTRIBUTED BY THE
MORNING OF THE THURSDAY BEFORE ELECTION, GIVING LOCAL HEAD-
QUARTERS THE OPPORTUNITY TO USE IT. THERE WERE LESS THAN 1000
PIECES OF LITERATURE THAT HAD TO BE DESTROYED AT THE CONCLUSION
OF THE CAMPAIGN.
IT 18 DESIRABLE, OF COURSE, THAT ALL OPERATING SUPPLIES SUCH
AS STATIONERY BE CONTROLLED ADEQUATELY TO AVOID WASTE. THIS,
THEREFORE, REQUIRES A V ERY CAPABLE MANAGEMENT, ONE WHO CAN
SAVE THE CAMPAIGN MANY THOUSANDS OF DOLLARS.
- 69 -
n T #
- 70 -
THANK YOU
ONE OF THE IMPORTANT OPERATIONS OF A CAMPAIGN IS TO BE SURE
THAT ALL PERSONS WHO PARTICIPATE ARE MADE TO FEEL THAT THEIR
WORK IS APPRECIATED.
AT THE CONCLUSION OF EVERY MAJOR EVENT, LISTS OF PEOPLE WHO
PARTICIPATED WERE REQUESTED AND LETTERS OF ACKNOWLEDGMENT MAILED
OUT FROM THE CAMPAIGN HEADQUARTERS.
ALL ELEMENTS OF THE CAMPAIGN DOWN TO THE LOCAL COMMITTEE
LEVEL WERE REQUESTED TO SUBMIT LISTS OF PEOPLE WHO PARTI-
CIPATED. THIS WOULD INCLUDE PERSONS WHO WORKED IN LOCAL
CAMPAIGN OPERATIONS. ALL OF THOSE PERSONS so RECEIVED WERE
MAILED A SUITABLE THANK YOU "PLAQUE" SHOWING THE PICTURES
OF PRESIDENT EISENHOWER AND VICE PRESIDENT NIXON AND SIGNED
BY THE AUTHORITIES OF THE CAMPAIGN.
RECOMMENDATION
IT IS RECOMMENDED THAT THE THANK YOU PROCESS BE CONTINUED
BUT THAT ADDITIONAL EFFORT SHOULD BE CONSTANTLY MADE FROM
THE BEGINNING OF THE CAMPAIGN TO SECURE ADEQUATE LISTS so
THAT CUSTOMARY LET-DOWN DOES NOT PRE-CLUDE SOME PEOPLE FROM
BEING ACKNOWLEDGED.
- 71 -
TRUTH SQUAD
ONE OF THE ACTIVITIES SPONSORED BY THE REPUBLICAN NATIONAL
COMMITTEE WAS THAT OF THE "TRUTH SQUAD" WHICH, IT WAS HOPED,
WOULD BRING TO LIGHT THE MIS-STATEMENTS AND DISTORTIONS BY
THE OPPOSITION. THROUGH THE ADVICE OF POLITICAL EXPERTS
AND THE COOPERATION OF THE NEWS GATHERING MEDIA, MAXIMUM
ATTENTION WAS CALLED TO THE ACTIONS OF THIS "TRUTH SQUAD".
TRUTH SQUAD - JUNIOR SIZE
HALF WAY THROUGH THE CAMPAIGN, IT WAS RECOMMENDED TO THE
LEADERS OF THE REPUBLICAN PARTY, NAMELY THE REPUBLICAN
NATIONAL COMMITTEEMAN AND THE CHAIRMAN OF THE CALIFORNIA
STATE CENTRAL COMMITTEE, THAT A FUNCTION OF THEIR OFFICES
SHOULD BE ANALYSIS OF THE STATEMENTS MADE BY SPOKESMEN
OF THE OPPOSITION IN THIS AREA AND THE ISSUANCE OF STATE-
MENTS BY OUR OWN RESPONSIBLE HEADS OF THE REPUBLICAN
PARTY CHALLENGING SUCH MIS-STATEMENTS. THIS FUNCTION WAS
NEVER EFFECTUATED BUT IT IS OUR BELIEF THAT SUCH AN AC-
TIVITY, IF CONSTANTLY AND SYSTEMATICALLY FOLLOWED, WOULD
BE MOST EFFECTIVE.
RECOMMENDATION
TRUTH SQUAD-JUN IOR SIZE: IT IS RECOMMENDED THAT THE PRO-
CEDURE SUGGESTED IN THIS CATEGORY BE ESTABLISHED EARLY
IN THE NEXT CAMPAIGN so THAT OFFICIAL PARTY HEADS FOR THIS
AREA WOULD HAVE THE RESEARCH FACILITIES AND THE SYSTEMATIC
MEANS OF ANSWERING IRRESPONSIBLE STATEMENTS BY THE OPPOSI-
TION.
- 72 -
so V #
- 73 -
VICTORY SQUAD
ONE OF THE MOST EFFECTIVE CAMPAIGN OPERATIONS WAS THAT OF THE
Los ANGELES COUNTY CENTRAL COMMITTEE, KNOWN AS THE "VICTORY
SQUAD". IN THIS OPERATION, THOUSANDS OF PEOPLE WERE RECRUITED
TO WORK ON ELECTION DAY IN GETTING OUT ALL THE FAVORABLE VOTE.
THIS CAMPAIGN HEADQUARTERS COOPERATED WITH THE VICTORY SQUAD
TO THE FULLEST EXTENT.
RECOMMENDATION
IT WOULD BE DESIRABLE FOR EVERY COUNTY TO DEVELOPE A "VICTORY
SQUAD" AS A PERMANENT PART OF THE COUNTY CENTRAL COMMITTEE
ORGANIZATION AND THAT EVERY EFFORT BE MADE TO DEVELOPE SUCH
OPERATION IN EVERY PRECINCT PRIOR TO THE ACTUAL CAMPAIGN TIME.
ALL PERSONS INTERESTED IN THE CAMPAIGN "AT EVERY LEVEL" SHOULD
BE ASSIGNED A "VICTORY SQUAD" DUTY ON ELECTION DAY.
- 74 -
VOLUNTEER INSTRUCTION AND REGISTRATION
CAMPAIGN HEADQUARTERS, LOCAL, COUNTY AND SOUTHERN CALIFORNIA-
WIDE, WERE THE POINTS OF CONTACT FOR THOUSANDS OF PEOPLE WHO
WANTED TO ASSIST IN THE CAMPAIGN. To PROVIDE INSTRUCTION AND
A AREGISTRATION PROCESS FOR SUCH PEOPLE, A DOUBLE POSTAL CARD
WAS DEVELOPED. IT HAD TWO PHASES
1 - INSTRUCTIONS TO AN INDIVIDUAL WERE MADE,
GIVING INFORMATION AS TO THE ACTION HE
COULD TAKE WITHOUT FURTHER DIRECTION.
2 - A RETURN POSTAGE PAID POSTAL CARD WAS PRO-
VIDED WHEREIN THE VOLUNTEER COULD CHECK THE
PHASES OF THE CSMPAIGN IN WHICH HE WANTED
TO PARTICIPATE. THESE CARDS INDICATED NAME,
ADDRESS AND TELEPHONE NUMBER OF THE VOLUN-
TEER AND WERE USED IN ALL ELEMENTS OF THE
CAMPAIGN REQUIRING PERSONNEL.
RECOMMENDATION
IT IS RECOMMENDED THAT A VOLUNTEER REGISTRATION AND INSTRUCTION
POSTAL CARD BE PREPARED A 8 ONE OF THE FIRST ACTS OF THE CAMPAIGN
AND THAT THEY BE DISTRIBUTED:
A - To EVERY HEADQUARTERS
B - INCLUDED IN ALL CONTACT MAILINGS
C - AND THAT PRECINCT ORGANIZATION AND CANDIDATE
ORGANIZATIONS BE ENCOURAGED TO USE THEM AS
A MEANS OF SECURING REGISTRATION.
PERMANENT CAMPAIGN FILES SHOULD BE MADE FROM THESE VOLUNTEER CARDS.
- 75 -
= # =
- 76 -
WOMEN'S BRIGADE
A MOST EFFECTIVE TOOL OF THE CAMPAIGN WAS THAT OF THE WOMEN'S
BRIGADE. A GROUP OF REPRESENTATIVE AND LOYAL LADY CITIZENS
OF THE ENTERTAINMENT INDUSTRY PROVIDED A MOTORCADE OF FIVE TO
BEVEN AUTOMOBILES COLORFULLY DECORATED. THESE WERE FILLED
WITH ATTRACTIVE AND WELL-KNOWN PERSONALITIES WHO COVERED THE
ENTIRE SOUTHERN CALIFORNIA AREA DURING THE CAMPAIGN PERIOD.
IT AUGMENTED EVERY MAJOR EVENT SUCH A8 THE VISIT OF THE
PRESIDENT, VICE PRESIDENT, SENATORS, ETC. MANY TIMES THE
"BRIGADE" STARTED THE DAY AS EARLY AS 5:30 IN THE MORNING,
CONTINUING ALL DAY LONG.
THIS ACTIVITY ENGENDERED ENTHUSIASM AND SECURED MUCH SUPPORT
WHEN NEEDED.
RECOMMENDATION
IT IS THE RECOMMENDATION OF THIS CAMPAIGN MANAGEMENT THAT
EVERY ENCOURAGEMENT SHOULD BE GIVEN TO THE WOMEN WHO CARRIED
ON THE WOMEN'S BRIGADE ACTIVITIES AND THAT THEY BE INTEGRATED
THOROUGHLY INTO THE FUTURE CAMPAIGN STRUCTURE.
- 77 -
N Y #
- 78 -
YOUNG REPUBL ICANS
THE WORK OF THE YOUNG REPUBLICANS DURING THE 1956 CAMPAIGN WAS
MOST VALUABLE, PARTICULARLY A GROUP THAT WAS ESTABLISHED IN ONE
OF THE LEADING UNIVERSITIES. THE WORK INCLUDED SUCH THINGS AS:
A - ESTABLISHING A YOUNG REPUBLICAN CLUB IN EVERY
COLLEGE IN SOUTHERN CALIFORNIA
B - PROVIDING STANDBY COMMITTEES FOR AIRPORT RECEPTIONS
C - WORK WITH HEADQUARTERS AUGMENTING RALLIES
D - PRODUCING SIGNS
E - ATTACHING BUMPER STRIPS AND MANY OTHER SIMILAR
ACTIVITIES
F - ORGANIZING THE JUNIOR IKE AND DICK CLUBS
G - ORGANIZING THE JOE SMITH CLUB
H - PARTICIPATING IN THE SPEAKERS' BUREAU
I - ACTING AS MOTION PICTURE PROJECTIONISTS IN SHOWING
CAMPAIGN FILMS
J - ASSISTING IN THE ARRIVAL AND DEPARTURE OF THE
TRUTH SQUAD
K - POSTING IKE BIRTHDAY CARDS AND PLACARDS FOR
IKE'S VISIT
L - WORKING CONSTANTLY IN COLLEGE MEETINGS
M - WORKING IN RALLIES AND MOCK CONVENTIONS
N - OBTAINING PERSONNEL FOR STRATEGY COMMITTEE MEETINGS
0 - ENGAGING IN A GREAT MANY ADDITIONAL THINGS THAT WERE
NEEDED TO THE CAMPAIGN.
- 79 -
YOUNG REPUBL ICANS CONT'D
RECOMMENDATION
IT 18 ECOMMENDED THAT THE WORK OF THE YOUNG REPUBLICANS BE
RECOGNIZED AND ENCOURAGED AT ALL EVENTS.
PERMANENT STAFF PERSONNEL SHOULD BE ENGAGED FOR THE FULL TERM
OF THE CAMPAIGN FOR WORK WITH COLLEGES AND FOR THE DEVELOPMENT
OF ENTHUSIASM AT ALL RALLIES.
DURING THE HEIGHTH OF THE CAMPAIGN, IT WOULD REQUIRE A
YOUNG REPUBLICAN DIRECTOR, AN ASSISTANT AND A SECRETARY TO
ADEQUATELY MANDLE AN OPERATION OF THIS AREA.
- 80 -
SUPPLEMENT
The following is supplementary information to be included in the
report of campaign activities of 1956.
GENERATION OF ATTENDANCE AT MEETINGS:
It was the experience of the campaign that in no case could it be
taken for granted that sufficient people would attend a meeting
without promotion on the part of the campaign mechanism. The
following techniques were used.
1. Teams of volunteer workers were assigned to areas for telephone
solicitation.
2. Young Republicans were asked to turn out their membership and,
where near colleges, to turn out the college Young Republicans.
3. In some cases busses were hired to assembly points set up in
the area of the meeting, with women telephoning, urging their neigh-
bors to come to the assembly point for transportation to the meeting.
4. In large affairs organizations and comminity headquarters were
encouraged to provide bus transportation. Parking was provided and
directions to suitable locations within the meeting area.
5. Where apropos, advertising was placed in local newspapers and on
radio, but be warned however, that it is not safe to place much depend-
ence upon advertising for crowd generation.
6. In all major events tickets were used which placed some value upon
the attendance of the person who was invited to attend.
RECOMMENDATION:
It 1s recommended that in each campaign adequate attention be given
toward the generation of crowds at every major event. Never let it
be taken for granted that suitable attendance will appear unless
every effort is made to promote such attendance.
WEATHER:
While it 1s realized that the campaign operation can do nothing about
the weather, it was felt that knowledge of impending weather conditions
would serve a very useful purpose. For this reason an arrangement was
made with Dr. Irving Krick organization to provide daily weather re-
posts. As a result we had a five day warning each day regarding the
possible weather condition. As it did happen we had good weather dur-
1ng the time of the campaign, but 1f the reports had indicated poor
SUPPLEMENT, Con't.
weather we would have been able to provide buildings rather than
open meeting facilities. We felt that it was much better to know
in advance what the onditions might be that we would have to face.
RECOMMENDATION:
It is recommended that in future campaigns a contract be executed
with a suitable weather forecasting establishment, preferably one
of known reliability, to give the campaign management suitable
warning and knowledge.