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This file contains:
To H.C. McClellan, from H.W. Kalmbach. RE: Objectives and Programs of So. Calif. Nixon Campaign. 7 pgs [Memo], 6/14/1962
Note- handwritten. 1 pg [Letter], n.d.
Summer Program- handwritten. Attached to previous. 1 pg [Memo], n.d.
Press Bureau- handwritten. Attached to prevous. 1 pg [Letter], n.d.
To O. W. Richard, from Harold C. McClellan. RE: Confirming Richard's Orange County Nixon Campaign Co-Chairmanship. Attached to previous. 5 pgs [Letter], 7/13/1962
To Bob Haldeman, from RN. RE: Asking for a summary of summer activities.Attached to previous. 1 pg [Memo], 7/16/1962
To Bob Haldeman, from RN. RE: Asking for a summary of summer activities.Copy. Attached to previous. Not scanned [Memo], 07/16/0962
To Bob Haldeman, from RN. RE: Asking for a summary of summer activities.Copy. Attached to previous. Not scanned [Memo], 7/16/1962
To Bob Haldeman, from RN. RE: Asking for a summary of summer activities.Copy. Attached to previous. Not scanned [Memo], 7/16/1962
Notes on 1956 Southern California Campaign Report. 3 pgs [Memo], n.d.
Notes on Campaign Organization General. 3 pgs [Memo], 11/19/1961
Candidate's Schedule. 2 pgs [Memo], 11/19/1961
Contact Division, Responsibilities [Memo], 11/19/1961
Field Division, responsibilities. 3 pgs [Memo], 11/19/1961
Research Divison, responsibilities. 2 pgs [Memo], 11/19/1961
Public Relations Division, responsibilities. 2 pgs [Memo], 11/19/1961
Candidate's Staff, responsibilities. 1 pg [Memo], 11/19/1961
Headquarters Operations, responsibilities. Attached to previous. 1 pg [Memo], 11/19/1961
Public Relations Division, responsibilities. Attached to previous. Copy. Not scanned [Memo], 11/19/1961
Key Campaign Staff. 2 pgs [Memo], 1/24/1962
To RN, from Bob Haldeman RE: Progress Report. 5 pgs [Memo], 2/13/1962
To RN, from Bob Haldeman. RE: Supplement to Progress Report. 1 pg [Memo], 2/13/1962
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26127644
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WHSF: Returned, 53-5
core
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document
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1
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26127644
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document
title
WHSF: Returned, 53-5
description
This file contains:
To H.C. McClellan, from H.W. Kalmbach. RE: Objectives and Programs of So. Calif. Nixon Campaign. 7 pgs [Memo], 6/14/1962
Note- handwritten. 1 pg [Letter], n.d.
Summer Program- handwritten. Attached to previous. 1 pg [Memo], n.d.
Press Bureau- handwritten. Attached to prevous. 1 pg [Letter], n.d.
To O. W. Richard, from Harold C. McClellan. RE: Confirming Richard's Orange County Nixon Campaign Co-Chairmanship. Attached to previous. 5 pgs [Letter], 7/13/1962
To Bob Haldeman, from RN. RE: Asking for a summary of summer activities.Attached to previous. 1 pg [Memo], 7/16/1962
To Bob Haldeman, from RN. RE: Asking for a summary of summer activities.Copy. Attached to previous. Not scanned [Memo], 07/16/0962
To Bob Haldeman, from RN. RE: Asking for a summary of summer activities.Copy. Attached to previous. Not scanned [Memo], 7/16/1962
To Bob Haldeman, from RN. RE: Asking for a summary of summer activities.Copy. Attached to previous. Not scanned [Memo], 7/16/1962
Notes on 1956 Southern California Campaign Report. 3 pgs [Memo], n.d.
Notes on Campaign Organization General. 3 pgs [Memo], 11/19/1961
Candidate's Schedule. 2 pgs [Memo], 11/19/1961
Contact Division, Responsibilities [Memo], 11/19/1961
Field Division, responsibilities. 3 pgs [Memo], 11/19/1961
Research Divison, responsibilities. 2 pgs [Memo], 11/19/1961
Public Relations Division, responsibilities. 2 pgs [Memo], 11/19/1961
Candidate's Staff, responsibilities. 1 pg [Memo], 11/19/1961
Headquarters Operations, responsibilities. Attached to previous. 1 pg [Memo], 11/19/1961
Public Relations Division, responsibilities. Attached to previous. Copy. Not scanned [Memo], 11/19/1961
Key Campaign Staff. 2 pgs [Memo], 1/24/1962
To RN, from Bob Haldeman RE: Progress Report. 5 pgs [Memo], 2/13/1962
To RN, from Bob Haldeman. RE: Supplement to Progress Report. 1 pg [Memo], 2/13/1962
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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26127644
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
53
5
06/14/1962
Memo
To H.C. McClellan, from H.W. Kalmbach.
RE: Objectives and Programs of So. Calif.
Nixon Campaign. 7 pgs
53
5
n.d.
Letter
Note- - handwritten. 1 pg
53
5
n.d.
Memo
Summer Program- handwritten. Attached to
previous. 1 pg
53
5
n.d.
Letter
Press Bureau- handwritten. Attached to
prevous. 1 pg
53
5
07/13/1962
Letter
To O. W. Richard, from Harold C.
McClellan. RE: Confirming Richard's
Orange County Nixon Campaign Co-
Chairmanship. Attached to previous. 5 pgs
53
5
07/16/1962
Memo
To Bob Haldeman, from RN. RE: Asking for
a summary of summer activities. Attached to
previous. 1 pg
Tuesday, August 14, 2007
Page 1 of 4
Box Number Folder Number Document Date
Document Type
Document Description
53
5
07/16/0962
Memo
To Bob Haldeman, from RN. RE: Asking for
a summary of summer activities. Copy.
Attached to previous. Not scanned
53
5
07/16/1962
Memo
To Bob Haldeman, from RN. RE: Asking for
a summary of summer activities. Copy.
Attached to previous. Not scanned
53
5
07/16/1962
Memo
To Bob Haldeman, from RN. RE: Asking for
a summary of summer activities. Copy.
Attached to previous. Not scanned
53
5
n.d.
Memo
Notes on 1956 Southern California
Campaign Report. 3 pgs
53
5
11/19/1961
Memo
Notes on Campaign Organization General. 3
pgs
53
5
11/19/1961
Memo
Candidate's Schedule. 2 pgs
53
5
11/19/1961
Memo
Contact Division, Responsibilities
Monday, July 23, 2007
Page 2 of 4
Box Number Folder Number Document Date
Document Type
Document Description
53
5
11/19/1961
Memo
Field Division, responsibilities. 3 pgs
53
5
11/19/1961
Memo
Research Divison, responsibilities. 2 pgs
53
5
11/19/1961
Memo
Public Relations Division, responsibilities. 2
pgs
53
5
11/19/1961
Memo
Candidate's Staff, responsibilities. 1 pg
53
5
11/19/1961
Memo
Headquarters Operations, responsibilities.
Attached to previous. 1 pg
53
5
11/19/1961
Memo
Public Relations Division, responsibilities.
Attached to previous. Copy. Not scanned
53
5
01/24/1962
Memo
Key Campaign Staff. 2 pgs
Monday, July 23, 2007
Page 3 of 4
Box Number Folder Number Document Date
Document Type
Document Description
53
5
02/13/1962
Memo
To RN, from Bob Haldeman RE: Progress
Report. 5 pgs
53
5
02/13/1962
Memo
To RN, from Bob Haldeman. RE:
Supplement to Progress Report. 1 pg
Monday, July 23, 2007
Page 4 of 4
To:
H. C. McClellan, So. Calif. Campaign Chairman
From:
H. W. Kalmbach, So. Calif. Campaign Manager
Re:
Objectives and Programs of So. Calif. Nixon Campaign
The purpose of this memo is to: (1) establish specific
minimum goals for our campaign effort; (2) review briefly changes
in our organizational structure; and (3) set forth broad programs
of accomplishment to be pushed between now and election day.
(1) The Establishment of Minimum Goals
It is a fundamental tenet of good management practice
to establish specific goals before determining upon operational
programs. To do otherwise is to put the cart before the horse.
Unfortunately, however, political campaign management with its
many wide-swinging variables does not lend itself readily to
specific goal-setting.
While fully recognizing the basic limitations inherent
in establishing a mathematical formula for political victory, it
is submitted that a minimum standard for purely internal use in
determining upon broad operational programs can be of value. On
this basis alone and with this sole purpose in mind, our campaign
effort's minimum goals should be to win 90% of the Republican vote
and 20% of the Democrat vote on November 6th.
In order to make these minimum goals specific, we must
make the following assumptions: First, that 500,000 additional
Republicans and 500,000 additional Democrats will be registered
during the summer registration drive which will end on September
13th; and second, that 90% of all Republicans and 80% of all
- 2 -
Democrats registered on September 13th will vote on election day.
It is certain that the Democrats with the assistance
of the AFL-CIP COPE organization will launch a massive regis-
tration drive in mid-summer. And the registration of 500,000
additional Democrats as a result of this effort is a practical
certainty. We can't afford to do less. If we match this con-
servative estimate of Democrat success in their registration
effort and equal the goals set up in the formula as qualified,
Dick Nixon will win in November by more than 200,000 votes.
The danger of using a formula for success in our efforts
is that we won't aim high enough. Our goal as to the Republican
vote should be to equal our 1960 success which exceeded a 90%
Nixon vote statewide. To the extent that there is any sit-it-out
movement among the Birch groups and ultra-conservatives, we must
offset the effect of this by obtaining a higher percentage of the
Democrat vote. Nixon and Shell write-ins and the protest vote
cast for the three other names on the Democrat ballot would
indicate that we should aim for a full third of the Democrat vote.
(2) Changes in the Organizational Structure
In order to give greater effect to our earlier division
of Los Angeles County into six divisions and to insure more direct
communication with each division chairman, we will not have a Los
Angeles County Chairman in the fall campaign. The County Chairman
for the primary campaign will be asked to take the important job
of Chairman of the Speakers' Bureau for the Southern California
area.
- 3 -
Certain other county chairmen and Los Angeles County
division chairmen will be removed or shifted to other positions
of responsibility. This action will be taken only after a
thorough study of the effectiveness of our campaign leadershi}
during the primary period. Where appropriate, former leaders
in the Shell campaign organization will be appointed to positions
of responsibility.
A greater division of staff responsibility has been
effected whereby the post of executive director has been dropped
and regional campaign managers appointed. Bill Spencer will serve
as Northern California Campaign Manager and I will serve as
Southern California Campaign Manager.
Basic campaign policy will be formulated by the Southern
California Policy Board composed of Messrs. Finch, McClellan,
Minckler, Stans, and Valentine. Bob Haldeman, California Campaign
Manager, and I will continue to sit in as ex-officio members of
the Board.
The preparation and control of the statewide budget
shall be the responsibility of Bob Haldeman. I will have the
responsibility for the preparation and control of the Southern
California budget.
(3) General Election Campaign Programs
If we accept as our goal that we must get 90% of the
Republican vote and a third of the Democrat vote, then the next
sep is to decide upon programs which if properly carried out
should assure us of victory on election day. For the purposes of
- 4 -
this paper, I suggest that our program of activity may be divided
into the following three broad classifications:
First: Candidate's Appearances and Issue Positions
In order for us to get 90% of the Republican vote, we
must enthuse and enlist in our campaign as many of the Republican
leaders and strong party workers as possible. Once so inspired
and enlisted, these people who are usually centers of influence
in their respective areas will become the local source for Nixon
enthusiasm and campaign esprit. And, of course, the best way to
enlist such enthusiasm is for each such person to feel personal
identification with the candidate.
People can become inspired as a result of identification
with what they consider to be a great "cause" or as a result of
identification with a great leader. It is submitted that the
primary reason for the high degree of enthusiasm and dedication
among the relatively small number of volunteers in the Shell camp
during the primary was the belief of most that they were carrying
the conservative banner.
Dick Nixon's non-extremist positions won't serve readily
in and of themselves to provide the sort of "cause" calculated to
inspire fanatic enthusiasm. However, his advocacy of responsible
conservatism when coupled with as much personal cantact as possible
and the widespread distaste among both Republicans and Democrats
for Pat Brown's leadership can be productive of great dividends.
As stated, once these key people are inspired they will act as our
missionaries in their areas.
- s .
Other activities in support of Dick Rison's personal
impact on the electorate will include such broad areas of activity
as (1) scheduled appoarances, (2) private meetings, (3) person to
person contact with the electorate, (4) press coverage including
releases, (5) public relations including advertising and radio and
TV appearances, (6) research, and (7) mil. Bob Haldowan will
have the direct responsibility in this area of the statewide
compaign effort.
Second: 30, Colif. Bixon Commin Activities
This area of activity is concerned with the various pro-
grans of the Mixon campaign organisation in Southern California.
Of principal importance is the development of a strong organisation
in each of the eleven counties to provide the leadership and
mechanism needed to accomplish our several programs. Not necessarily
listed in the order of their importance, the following programs must
be included in this elassification:
(a) Comunity Handmunrtors. On June 5th, there were 55
Nison hoadquarters throughout the Southern California area. n
policy decision must be made as to the function of offices to be
operated during the general election period.
(b) Democrata for Mixon. A program of enlisting the
support and active participation of Democrate in the campaign should
be developed. Where appropriate, local Wixon comunity chairmen
should appoint the most prominent Nixon Democrat in town as his
eo-chairman end a strong program of cultivating the Democrat voters
. 6 .
developed and Immobed. It would not com probable that this
program need interfere with the regular use of the various Rixon
headquarters by our Republican supporters.
(c) Minority Groups. Strong action based on well
thought out programs needs to be taken in the Mexican and negro
committies. Committees should be formed representing the broadest
possible cross section of social strata in these two commities
and recognition given to their problems. In certain areas, parellel
programs will undoubtedly have to be undertaken due to the posuliar
realities of the local situation. Staff people will have to be
hired to service these programs.
(d) Action Program. This program, under the overall
direction of Mrs. Valley Kaudson, includes the broad area of
women's activities including operation telephone, jewelry sales,
Mixonottes, volunteers, and coffee hour programs. Of prime ime
portance is operation telephone which encompasses possibly four
separate phases of compaign activity (registration, friendly
Democrat canvass, operation telephone, and the get-out-the-vote
activity).
(a) Contact Program. This program under the direction
of John Veughn recruits llixon supporters as a result of widespread
contacting of the mmborship of different groups. While usually
classified by employment, group contacts can be initiated with the
membership of virtually any group or organization (sports come
mittees, nationality groups, onc.). Additional effort in this
area will be expended in the fall compaign in the development of
a WIN program and endorsement program.
7
(1) Reseluer' The speakers' bureen activity
is a vitally important staff service. Speakers and celebrities
are assigned upon request to represent the candidate at meetings
and compaign rellies.
(g) Apprial Projects. This staff service comprises
several missellaneous programs intended to further the compaign
in certain special areas. One such special project Le the letters
to the editor program.
Third: Assistance to Party Organization
The two rain areas of assistance by the Illnes organization
to the state and county control condittee organizations is in the
registration effort and the get-out-the-vote program on election
day.
There is nothing of greater imediate importance to the
sussess of our compaign than the proper organization and imple-
sentation of a statewide registration program.
Both programs depend upon massive volunteer effort for
success. The degree of integration of our volunteer personnel
into party programs is e besis policy dustaion.
Objectives, organization, and programs. This writing
has as its purpose the cotablishment of & bread perspective with
under to view the task chead.
June 14, 1962
What about
Labor
un of boar Card embedoms Emse adT
S
folled education
IN Citizens
Date
Letters Carlolics to Editors (Key
(grauspme)
Age Ker Manual
Endorsements -
Summer Program
Fuild
Evaluation of appt of county chairmen
+ community chairmen & headquarters
with integration of selected shell people
aquisition of key Democrate t
expansion of Democrat committees
Condination of program with GOP
Registration - Slevin in charge
we provide personnel - each county
Bumper strip squads
Democrat canvas = membering precinct sheets
Democrat mailing - preparation of lists
Recruitment of loaned personnel
Contact
WIN - recriting occupation chairmen
Contact groups group mail outs committees
Nationality committees - county basis
minorities Tuoor: Negro Mexican Italian
Action
Coffee Hour
Key Program
Operation Telephone
Speakers Mamel
Nix mestes, Jewelry
Volunteer direction
Press Bureau
Revision + classification of release files
Field tour - calls on TV-radio - nsprs
survey of reaction $ services etc.
Release samples t instruction material local committees
County meeting - State Convention
Schedule Office
Re-routing of TD's to other candidates
General plan and datafor fael campaign
Research Dept
Completion of mail Brown book
Follow-up on leads & tips
Task Force program
State Convention Staform
Public Relations
Brochurs +literature - general, special interest
advertis ing Program
Direct mail - Democrates
Mailing list review + new procedures
Speakers Bureau - Celebrities Committee
July 13, 1962
Mr. O. W. Richard
1301 Dolthin Terrace
Corona del Mar, California
Dear Dick:
The primary period is now behind us and before we get
too far into the general election campaign, I believe it
appropriate to write and formally reconfirm your appointment
as Orange County Nixon Campaign Co-Chairman. I have earlier
thanked you for a job well done in the primary; your reappoint-
ment for the general campaign demonstrates our confidence in
your willingness and capacity to lead the Nixon campaign to
an overwhelming victory in your County in November.
Following receipt of this letter, you will want to
review the performance of your organization in the primary
period and then reappoint or appoint your local leadership
including community chairmen for the forthcoming campaign.
To restate earlier policy, you have the power of appointment
in your county -- we ask only that you talk 80 us before you
reappoint or appoint your county finance chairman.
We have been receiving inquiries relative to the acti-
vities to be carried on within Nixon headquarters through
the general election campaign. Before a listing is made of
suggested activities, it might be well to state policy as
regards these offices:
(a) Each headquarters, whether county or community,
must be self-supporting, i.e., the money needed to operate
the office must be raised within the county or community.
(b) Each county and community Nixon committee shall
determine policy on the use of the local Nixon headquarters
by the other Republican candidates.
Mr. 0. W. Richard
page two
July 13, 1962
Within the framework of the above two policy statements,
it is suggested that the following activities be carried on
in each headquarters through the general election campaign:
(a) Recruit Nixon Campaign Volunteers
Voters can be recruited to work in the campaign as they
drop by the headquarters to ask questions, pick up literature,
etc. Also, the telephone should be used to follow up
suggestions and to make cold calls to enlist volunteers.
(b) Meetings
The Nixon headquarters is the logical meating site for
the many groups concerned with the campaign. As local con-
ditions permit, the headquarters should be offered to the
other candidates' organizations and Republican Party groups
as a meeting site and liaison point.
(c) Writing Telephone Numbers of All Registered Voters
Onto Precinct Sheets
This activity is a necessary prelude to the later
Democrat and Decline to State voter canvass and "Operation
Telephone" activity. Reverse directories are used where
available and the telephone number of every registered voter
is written onto the local precinct sheets.
(d) Bumper-Strip Programs
A bumper strip program should be immediately initiated
in each headquarters. One suggestion is to appoint college
and high school Nixon volunteers as captains of bumper sticker
teams 1, 2, 3, etc. These captains will then have the respon-
sibility of recruiting nine other youths to complete a team
of ten. The production record of each team (1.e., the number
of stickers actually placed on cars) should then be posted in
the headquarters.
(e) Literature, Pins, Jewelry
Campaign literature, pins, and jewelry items should be
available in each headquarters. Proceeds from contributions
for jewelry items can provide an additional source of revenue
for the underwriting of "Operation Telephone" and other costs
of headquarters operation.
Mr. 0. W. Richard
page three
July 13, 1962
(f) Liaison
Close coordination with the local party organization must
be one of our primary objectives. Each Nixon headquarters
can serve as the local contact and liaison point with the local
party organization.
Every effort should be made to enlist all Republicans in
the campaign. On your own initiative, you should contact and
recruit former Shell supporters -- not only will such action
do much to insure a maximum Republican turnout at the polls
on November 6th, but such may well result in the obtaining of
mailing lists and possible additional headquarters sites.
As stated in (f) above, every Nixon chairman should esta-
blish close and cordial relations with the Republican chairman
in his county, division or community. Specifically, all Nixon
workers who are Republicans should be encouraged to take a
position in the Republican precinct organization as a precinct
captain, block worker or deputy registrar or even at a higher
level while continuing to be active in the Nixon organization.
There is no reason why a person cannot be active in both or-
ganizations, and we have agreed to try to provide additional
manpower to the precinct organization.
Nixon workers who are Republicans but who do not want to
accept a definite assignment in the precinct organization should
be encouraged to at least help the precinct organization one or
two evenings or afternoons a month by joining in a door-to-door
registration canvass under the supervision of the precinct
organization. No activity is more important to the success of
the Nixon campaign.
Nixon workers who are not willing to go door-to-door should
be asked to help with the registration drive by preparing regis-
tration cards for the canvassers as described in the precinct
captain's handbook. This can be done at home or at a headquarters.
If the precinct organization advises us that there are some
precincts which will not be covered door-to-door, we should con-
duct a telephone registration canvass in those precincts. This
is done by comparing precinct sheets with reverse directories
with the aid of precinct maps. The precinct organization has
detailed instructions for each phase of this type of campaign.
This activity should be undertaken only if sufficient volunteers
are available and is not part of the campaign "Action" program.
Mr. 0. W. Richard
page four
July 13, 1962
Every Nixon county, division and community chairman
should immediately determine whether there is a Republican
precinct organization in his county, division or community
and whether it is conducting a registration drive. If none
is being conducted, the Nixon organization should assume the
initiative and get one started immediately. Registration
closes September 13, and a registration drive that is not
well under way by the end of July will not get the job done.
Every Nixon community chairman should start to compile
a list of Nixon workers who are not members of the precinct
organization but who are willing to go door-to-door on election
day and turn out the vote. Beginning in September, their names
should be given to the Republican precinct organization so they
can be given Victory Squad assignments. No other job is more
important on election day.
One of the main activities in the "Action" program is
"Operation Telephone." This activity involves the telephoning
of all Republicans, "friendly Democrats" and "Decline to States"
on November 1, 2, 3 and 5. To lay the groundwork for this
activity, Nixon community chairmen should have the telephone
numbers of all voters put on all precinct sheets. This is a
time consuming operation and as stated in (c) above should be
started immediately.
Workers in increasing numbers will be volunteering for
positions in the Nixon organization, especially after Labor Day.
It is the responsibility of every chairman to set up an efficient
procedure for welcoming all volunteers and promptly giving them
assignments. Nothing ruins morale more than to volunteer and
not be put to work.
Every community chairman should give his county or division
chairman a report on the status of his organization. This should
include the number of workers recruited and the names, addresses
and telephone numbers of the people who have assumed major respon-
sibilities, such as telephone chairmen, etc. The report should
also describe what activities are being conducted and the address
and telephone number of the community headquarters, if any. It
should also describe any problems on which assistance is needed.
The reports should be passed on by the county and division
chairmen to the Field Director at 3908 Wilshire Boulevard in
Los Angeles.
Mr. 0. W. Richard
page five
July 13, 1962
To minimize the confusion and avoid duplication, all
correspondence to the county chairman, division chairmen, and
community chairmen other than "Action" program material will
be signed by myself or by Herb Kalmbach, the Southern
California Campaign Manager. Carbons of all correspondence
routed to others in your area will be sent to you for your
information.
As to our meeting on the 17th, we plan to meet you at
the Orange County Airport at 3:15 P.M. Besides the two pilots,
there will be five in our traveling party including Dick Nimon,
Maury Stans, Bob Haldeman, Herb Kalmbach, and myself.
See you on Tuesday afternoon.
Cordially,
Harold C. McClellan
Southern California
Campaign Chairman
INTER-OFFICE MEMORANDUM
Nixon for Governor
dict
To:
Bob Haldeman
Date: July 16, 1962
From:
RN
Subject:
Distribution:
It would be helpful if I could have in a couple
of paragraphs a summary of the activities to be undertaken
by our campaign staff during the summer months. By looking
at what they have been assigned to do I might be able to make
sume suggestions for other activities as well.
d
NOTES ON 1956 SOUTHERN CALIFORNIA CAMPAIGN REPORT
Absentee Ballots
Appoint manager to develop activity on absentee ballot mechanism
including contact with hospitals, sanitariums, travel agencies, airline
and railroad offices to secure cooperation in distributing applications.
School precinct organizations in use of absentee ballot and obtain sufficient
supplies to insure total coverage.
Distribution available at least 30 days prior to closing of filing
date. Prepare simple manual on application and casting of ballots made
available to all campaign workers and potential absentee voters, here
adding a campaign bulletin. Assign a staff writer to preparation and
editing of an interesting, concise and readable weekly campaign bulletin
to be sent to all members of the campaign organization. - basically, a
newsletter.
Contact Division
See Henry Kearns' report for outline of division of responsibility
and contact to two groups - committee development and group communic-
ation - also, for rundown on groups used in 1956 campaign, and procedures
followed for communication.
Coordination
It is desirable to establish regular weekly meetings. As the
chairman of all volunteer organizations and miscellaneous divisions of
the campaign, accurate minutes should be taken and distributed to respec-
tive leaders immediately after the meeting.
Foreign Language Operations
A campaign chairman of top management ability should be appointed
to supervise the overall language group operations. Subdivisions within
that would be the Spanish speaking group, the French and Italian group,
the Baltic and Mid-European group and the Japanese and Chinese group.
Headquarters
This report emphasizes that a minimum of 10,000 square feet is
what about
1
D
1
Labor
in of boar card emas edT
Citizens
folled
Catholics
/
Letters to Edilorsi Key
Age ther Manua e
Endorsements 1 - CP.
-2-
needed for headquarters with parking for at least 50 cars. Switchboard
service should have a minimum of 20 trunk lines and adequate extensions
suitable for 2 switchboard operators, and a minimum of 20 additional
direct lines should be available.
Jewelry
A separate manager should be placed in charge of jewelry operation
preferably someone with experience in merchandising and similar material.
A central scource for jewelry and novelty material should be established
from the main headquarters and distributed throughout County and local
headquarters. It is believed that this could be a valuable source of funds.
Lists of Volunteer Workers
The file for 1956 was maintained with a card for each volunteer in
four copies; one list alphebetical, one geographical, one by campaign
assignment and one to turn over to appropriate campaign executives. The
cards were made up on paper in pads of four vari-colored copies so as
to facilitate automatic distribution. Master lists should be maintained on
a confidential basis and up-to-date, and one individual on the campaign
management staff should be responsible for this.
Speakers Bureau
Recommendation that Speakers Bureau personnel include a director,
research assistant and secretarial help.
Special Events
It is recommended that a Special Events chairman or manager be
selected who has ability to judge and effectuate public relations policies.
This manager will require at least two and sometimes three assistants.
Areas of responsibility include scheduling, managing and crowd producing
of meetings for dignataries, coordinating Young Republican activities,
women's teas, airport receptions, special luncheons, presentation of
scrolls to specific committees, distribution of specialised campaign gimmicks,
handling of the women's brigade and assisting in other campaign acitivites.
In other words, they are responsible for all assignments that don't normally
fall into another committee's basic responsibility.
Supplies
The supply department distributed the following quantities of items
during the 1956 campaign.
-3-
Bumper strips - 753,000
Windshield stickers - 339,000
Campaign tabs - 300000
General campaign folders - 250,000
Campaign buttons - 100,000
Volunteer postcards - 100,000
Plus a great number of miscellaneous additional items.
Sunday, November 19, 1961
NOTES ON CAMPAIGN ORGANIZATION
GENERAL
The basic structure of this campaign organisation is designed
to separate the three basic functional areas of finance, strategy and
operations. It is understood that the manager's responsibility is
for the area of operations only and that others will be responsible
for finance - both fund-raising and control of expenditures and strategy -
both development of issues and counsel to the candidate on political
strategy. It will obviously be the manager's function to coordinate
operations with both of these other phases of the campaign and to pro-
vide staff facilities for carrying out all basic decisions.
A primary factor in establishing the format for campaign organiz-
ation is the decision on the part of the candidate and the present strategy
group not to retain a professional management organization for this
campaign. This means that the many functions sometimes assumed by
a professional management organization will be executed by staff members
of the campaign organization itself. It follows, therefore, that the cam-
paign organizational structure will have to be somewhat larger than is
the case when a management firm is retained.
It is the strong recommendation of the manager that all concerned
recognise the desirability of assembling a key executive staff of top
-2-
people in the specific areas concerned to whom full responsibility for
their assignments can be delegated. This means the willingness to
pay adequate salaries for top personnel. In the long run, this will
be an economy since it will enable the campaign to rely on the services
and counsel of outstanding people rather than those who are mediocre
or just adequate.
It must also be recognized that the nature of this campaign and
candidate are substantially different than the usual situation. This
candidate has a number of unique personal advantages due to his past
positions, which alsorare liabilities in the sense that they make nec-
essary a larger and more specialized staff than is the case for a less
well known candidate. This particularly applies in the areas of answer-
ing mail etc.
The candidate and the strategy group also have a number of
goals and ideas regarding the building of the Republican Party in
California and the attraction and assistance of outstanding candidates
for other state offices. Successful execution of these ideas will depend
on a staff that is adequate in numbers and outstanding in abilities. The
material that follows will outline present thinking as to the composition
and responsibilities of the various contemplated staff members. This
covers the general area of campaign operations only, and does not go
into the non-operational or non-staff areas of finance and strategy.
It is proposed that the operating division of the campaign be
-3-
divided into four major subdivisions - field organization, contact
organization, public relations and research - plus two minor sub-
divisions - candidate's staff and headquarters' management.
It is the manager's recommendation that serious consideration,
by all concerned, be given to the possibility of acquiring top staff
people on a loan basis from industry in addition to the obvious
advantage of cutting staff costs. This, in many cases, would make
it possible to acquire people of much higher caliber than are normally
available on a paid political professional basis.
Sunday, November 19, 1961
CANDIDATE'S SCHEDULE
GENERAL PROCEDURE
All incoming requests for appearances by the candidate will be
acknowledged by the candidate's mail office if they have been directed
personally to him, and then will be transmitted to the Schedule Committee
for action. Requests coming directly to the campaign organization will
be answered immediately by the schedule secretary and then be referred
to the Schedule Committee for action.
The Schedule Committee will be responsible for review of all
requests and initiation of additional requests where advisable, and will
make final recommendations to the candidate regarding all scheduling of
his time.
The Schedule Committee will have a fulltime secretary assigned
to it to coordinate all scheduling activity.
SCHEDULE COMMITTEE
This committee will consist, at the outset, of the campaign man-
ager, the candidate's executive secretary,and one or more special advisers
to the candidate, and the candidate's press aide.
The committee's initial responsibility will be to review all pending
speaking requests and to plan a general campaign itinerary for the candidate
for the months of January and February.
SCHEDULE SECRETARY
-2-
One fulltime secretary will be responsible for the candidate's
schedule. She will coordinate and record all activities of the Schedule
Committee and maintain files and records on speaking requests and
plans.
She will also handle all corresponsence regarding the candidate's
schedule and work with the candidate's tour manager in making specific
plans and reservations for trips.
Sunday, November 19, 1961
CONTACT DIVISION
RESPONSIBILITIES
Basic
This division has two basic responsibilities. 1.) The establish-
ment, implementation and operation of the normal group committees
by interest areas such as doctors, lawyers, veterans, negroes etc.
2.) The establishment, implementation and direction of an intensive
WIN program along the lines established by Senator Fong in Hawaii.
This contemplates occupational group committees in every community
covering every possible occupational group organized for Nixon. Thus,
there would be a Redondo Beach Barbers for Nixon, Hodcarriers for
Nizon, Manicurists for Nixon etc. Each of these community occupational
groups would have a chairman and as many members as possible. Servic-
ing of these groups would be the responsibility of the Contact Division.
This would include publicity facilities and materials for dissemination
to members relating to their specific interest areas, and specialised
directions of activity relating to their occupational groups is. barbers
should be provided with talking points, in simple form, to use with their
customers and with literature to put on their magazine stands in their
waiting areas. The same would apply to beauticians etc. Shopkeepers
should be provided with display materials for their windows and there
are many opportunities for detailed follow through in this area.
-2-
Secondary
The Contact Division will also have the general assignment
of making sure that anybody who wants to help in the campaign in given
that opportunity and is given an assignment commensurate with his
interests and abilities. This, needless to say, is a Herculean task
and proper execution of it could have vast long-range effects on the
strength of the Republican Party in California.
Staff
At the outset, at least, the staff for the Contact Division would
consist of a Contact Division Director and a secretary. This Director
must also be a man of outstanding managerial and organizational ability
as well as with tremendous zeal and drive and imagination. The opport-
unities here are limitless and the extent to which they are capitalized
depends greatly on the individual heading this division. It is possible
that the division will not need additional staff since it will draw on the
staff facilities of the other campaign divisions to execute its programs.
Sunday, November 19, 1961
FIELD DIVISION
RESPONSIBILITIES
Basic
The primary assignment of the field division will be to set
up on a statewide basis a complete Nixon political organisation consist-
ing of county chairmen, city chairmen, precinct chairmen and block
chairmen. The ultimate goal will be to have a block chairman for
every block in California, each reporting to his precinct chairman
who, in turn, reports to the city chairman. The city chairmen then
report to their respective county chairmen.
The basic assignment for this block and precinct organisation
will be to conduct a complete pre-primary canvass of all homes and
residential units in the state to classify all eligible veters as pro-Nixon,
anti-Nixon or undecided, and to determine their registration status
as Republican, Democrat, Independent or not registered. Following
this initial canvass the will be the organization's duty to be sure all
pro-Nixon eligible voters are properly registered as Republicans, so
that they can vote in the primary. No attempt will be made to sell the
anti-Nixon voters on any change in attitude nor to register or vote them.
On election day, this organization will be responsible for securing the
votes of all pro-Nixon voters.
-2-
Following the primary, this organization will continue its
efforts as the basic Nixon unit, but can, of course, be filtered into
the Republican Party organization in order to bolster any basic precinct
weaknesses therein.
Secondary
The Nixon precinct organization will also, of course, have
the traditional responsibilities for distribution of literature lining up
volunteer personael for telephone addressing and other basic activities,
development of study groups on issues for those so interested and turn
out for meetings for the candidate or his representatives when in their
territory.
STAFF
The Field Division will be headed by a Field Director who
should be a top-level, fulltime managerial executive who has strong
experience in precinct organisational work and in the direction of field
men.
His staff will consist of a secretary and, at the outset, four or
five field men. It may, of course, be necessary to add additional field
men as the campaign progresses. The field men will be assigned
geographically so that altogether they cover the entire state. It is hoped
that at least some of these men can be donated by industry. All of them
-3-
must be fulltime and will operate in their assigned geographical areas
at all times.
Sunday, November 19, 1961
RESEARCH DIVISION
RESPONSIBILITIES
Basic
This division will be responsible for supplying the candidate
with research material on issues and statistical and other political
strategic data.
Secondary
The Research Division will also service other divisions of the
campaign organization with necessary research and statistical material
for preparation of speakers manuels, brochures and for direction of the
field organization in assigning quotas etc.
Staff
This division will be headed by a Research Director, who might
be a top individual available on a part-time rather than a fulltime basis.
This would be possible if there were a good administrative secretary to
coordinate the work of the other members of this division.
This division will assimilate the two research staffers now under
contract tothe candidate and will undoubtedly require one or two additional
researchers and a secretary.
General Notes
The staff members of this division will work closely with the
-2-
special advisers to the candidate in the areas of strategy and issues,
and will provide the staff material for decisions in this area and for
the candidate's speaking material.
This division would also coordinate and assimilate intelligence
and counter-intelligence activities by persons outside the basic campaign
organisation.
Sunday, November 19, 1961
PUBLIC RELATIONS DIVISION
RESPONSIBILITIES
Basic
This division will be responsible for all campaign operations
and activities in the public relations field, in its broadest sense. Thiss
will include coordination with the Public Relations Advisory Committee
and its Corps Steering Committee and the overseeing of execution of
all decisions made by this group. The bread areas would include those
of campaign publicity, advertising, materials and speakers bureau.
Secondary
This division would also be responsible for the servicing of all
other campaign divisions in the areas outlined above.
Staff
The Public Relations Division would be headed by a Public
Relations Director who should be an experienced politician with solid
background in the areas of public relations publicity and advertising.
His job will be to sit on the Public Relations Advisory Committee as its
staff man, to prepare the agenda for this committee, and to execute
the decisions made by the committee. He will also serve as administra-
tive head of this division, which will encompass a number of other attable
pepple. He will also function as advertising manager for the campaign,
-2-
and in this capacity, handle all contact with the advertising agency. He
will, of course, need a competent secretary with some P.R. background.
Under the Public Relations Director, it will be necessary to
have several key staff people to carry out the various functions of this
division on a fulltime basis.
A Publicity Director with a secretarial assistant will be res-
ponsible for preparation and placement of all publicity releases and
material regarding all phases of the campaign and its activities except
the direct activities of the candidate himself.
The Speakers Bureau manager will have responsibility for
recruiting, training and scheduling campaign speakers from all fields
for all types of forms. This function can prdably be performed by a
competent executive secretary type gal,who has had some experience
in this area.
The campaign materials manager will be responsible for pre-
paration and dissemination of all campaign materials including buttons,
bumper strips, stickers, literature, fact books etc. plus coordination
of jewelry and other materials to be offered for sale.
Sunday, November 19, 1961
CANDIDATE'S STAFF
RESPONSIBILITIES
This staff will work directly with the candidate handling his
own personal requirements as contrasted to those of the campaign
organization.
Staff
The candidate's present staff consists of his executive secretary,
an assistant secretary, a press aide, and his office manager who over-
sees handling of the candidate's mail.
In addition to this existing staff it is anticipated that a personal
aide to the candidate, a tour manager, who travels with the candidate
at all times and is responsible for travel arrangements, and an excerpt
man, who will prepare release material, will be required.
Sunday, November 19, 1961
HEADQUARTERS OPERATIONS
RESPONSIBILITIES
The Headquarters Operation group will be responsible for
providing facilities, equipment and space to all members of the cam-
paign organization in all of their activities.
Staff
A Headquarters manager will oversee the physical and per-
sonnel needs at headquarters. Additional staff members will be re-
quired to man the switchboard, the reception desk, the mimeograph
machine, the shipping and mailing department, stenotypist pool, who
will have to be available to fill in wherever needed in the various div-
isions, and an office boy will be required.
KEY CAMPAIGN STAFF
January 24, 1962
Herb Kalmbach
Southern California Campaign Director;
General Administrative Assistant to Mr. McClellan;
Overall supervision of organization development; trouble-shooter
and follow-through on administrative details, i.e. office space,
equipment, manpower.
Nick Ruwe
Assistant to Mr. Haldeman.
Charles Farrington
Public Relations Director.
Staff man for all activity in public relations field -
advertising, speakers, material and literature, news bureau;
Coordinate and follow-through on Public Relations Committee activity.
Norton Norris
Contact Division Director.
Veterans, Minorities, Professional Group Committees,
Win Program.
Carol Arth
Special Projects Director.
Operation Telephone; Letters to Editors;
Special assignments re: Minorities, GOP, Organization.
Yvonne Smith
Party Liaison.
County Chairmen and Party official contact;
VIP and nuts - phone calls and mail;
Field contact and trouble shooting and intelligence.
Sammy Sammelman
Headquarters Office Manager.
General management - supplies, clerical staff, campaign materials.
Key Campaign Staff - page 2.
1-24-62
Dave Henley
News Bureau; Campaign publicity and promotion.
To come
Field Director
Speakers Bureau Director
Fund Raising Director
Loie Gaunt
Mail Office Director; all RN mail.
Present staff - 4
Hugh Flournoy
Research Director.
Task Force organization; development of research material.
Don Frey
Administrative Supervisor - Research.
Agnes Waldron - Research
Charles Lichenstein - Research
Charles Fall - Research
Al Moscow - Editorial Supervisor
Mildred Younger - Editorial Supervisor; California material;
RN speeches; Speakers Bureau; Letters to Editors;
Special mail.
Sandy Quinn - Press Aide
Q
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
RN
Date: 2-13-62
From:
Bob Haldeman
Subject:
Progress Report
College
Distribution:
GENERAL CAMPAIGN ORGANIZATION
- Northern California Chairman - A. Downey Orrick
- Northern California Finance Chairmen - Paul Davies and Art Dolan
- Executive Committee, Steering Committee and Operating Com-
mittee all appointed and active generally on weekly
meeting basis.
- WIN Program - under way with Bob Steel directing.
- Area Chairmen - appointed and active in all 8 areas.
- County Chairmen - appointed for 25 of the 48 Counties per
attached list; balance will be completed by end of Feb.
- County Finance Chairmen and General Steering Committees being
set up immediately after appointment of County Chairmen.
- Southern California Chairman - H. C. (Chad) McClellan
- Southern California Finance Chairman - Maurice Stans
- Executive Committee and Steering Committee appointed and
meeting weekly.
- WIN Program being developed under staff director, Norton Norris.
con't.
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
RN
Date:
2-13-62
From:
Bob Haldeman
Subject:
Progress Report - page 2.
Distribution:
- County Chairmen - appointed for 2 of 8 Counties per attached
list; balance will be appointed by end of month.
- County Finance Chairmen and General Steering Committees being
set up immediately after appointment of County Chairmen.
Task Forces
- selected for Water, Agriculture and Education, and are developing
programs in these areas. Balance of basic Task Forces
to be completed by March 15th.
Committees for which leadership now organized include:
Veterans
Farmers
Doctors
Lawyers
Sportsmen
Podiatrists
Veterinarians
College organization
- specific announcements to be made over next 4 weeks.
con't.
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
RN
Date:
2-13-62
From:
Bob Haldeman
Subject:
Progress Report - page 3.
Distribution:
Nixon-for-Governor Statewide Committee
- Membership and support pledges now total approximately 30,000.
- Mailing to entire group goes out this week with membership cards and
pins and material for each member to use in signing up
25 additional members. This program to be actively
expanded in the next two months. Membership based upon
$1.00 contribution with special card and pin for each
member securing 25 additional members.
Basic Headquarters organization and staffing now completed and all
scheduled programs under way.
- Field organization program, including registration drive, Republican
canvass and Precinct organization now under way in all
Counties where Chairman has been announced under
direction of Headquarters staff, John Kalmbach, Field Director.
- Additional programs to get under way between now and March 15th:
- Study group program on neighborhood basis for
utilization of top level volunteers;
con't.
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
RN
Date: 2-13-62
From:
Bob Haldeman
Subject:
Progress Report - page 4.
Distribution:
- Election Board training program for male volunteers;
- Speakers Bureau;
- Possible unique telephone recruitment and fund-raising
program for tapping presently inactive
volunteer sources.
Newsletter and accompanying material being mailed to full list this week.
Legislative liaison established with Howard Thelin; Congressional liaison
established through Bob Haldeman.
County Chairmen and GOP organization liaison to be developed by
Yvonne Smith.
NORTHERN CALIFORNIA - NIXON COUNTY CHAIRMEN
(appointments as of 2-13-62)
County
Chairman
Alameda
Robert McKeen
Amador
Mrs. Herman Rauh
Alpine
Stuart Merrill
Calaveras
Theodore Kravitz
Colusa
George Lodi
Contra Costa
Mrs. Ruth Jacobus (Co-Chairman)
El Dorado
Swift Berry
Fresno
Don Franson
Glenn
Chester W. Walker
Lake
Edward Robey
Mariposa
Tom McSwain
Mendocino
W.K. (Bill) Williams
Monterey
Frank Reiser
Placer
Dr. Nicholas Bailey
Solano
E. Ray Crabtree
San Benito
George Anderson
San Francisco
Alan Nichols
San Joaquin
Robert M. Eberhardt
San Mateo
Eugene J. Brenner
Santa Cruz
Charles Watkins
Siskiyou
Rod Baumbach, Jr.
Stanislaus
Dr. Grant Bare
Sutter
Tom Miller
Tuolumne
Ray T. Edwards
Yuba
Dr. Robert Hall
SOUTHERN CALIFORNIA - NIXON COUNTY CHAIRMEN
(appointments as of 2-13-62)
Orange
Walter Schmid
San Diego
Admiral Leslie Gehres
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
RN
Date: 2-13-62
From:
Bob Haldeman
Subject:
Supplement to Progress Report
Distribution:
Several other activities are under way, but not for public release:
- Key Program, involving complete network Statewide on County basis
of volunteers to handle letters to editors, publishers,
broadcasters etc; monitering activity by volunteers
back-stopped by staff for all key TV newscasts.
- Public Relations Advisory Board - meeting weekly, includes
Dick Moore, Ted Braun, Kai Jorgensen, Bob Finch,
Herb Klein, Charlie Farrington and Bob Haldeman.
- Strategy Committee still to be set up.
- Valley Knudsen and her women's activity program will be launched
immediately following the February 21st luncheon.