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This file contains:
To Stans, from Hunter. Regarding the attached proposal and how it might be implemented if RN wins governorship. 1 page. [Memo], 9/10/1962
To Stans, from Hunter. Regarding the attached proposal and how it might be implemented if RN wins governorship. Copy, but not on campaign letterhead. Not scanned. 1 page. [Memo], 9/10/1962
To Stans, from Hunter. Regarding the attached proposal and how it might be implemented if RN wins governorship. Copy, but not on campaign letterhead. Not scanned. 1 page. [Memo], 9/10/1962
Proposal to G.O.P. of California, submitted by R.W. Campbell. Bound. Only cover copied.12 pages [Report], 8/1/1962
Campaign idea from Bob Rowan that involves setting up phone lines so people can call in and listen to the candidate's stance on particular issues. 1 page. [Memo], n.d.
Suggestions from the Policy Committee meeting. One concerning the Earl Warren Sr.'s campaign. 1 page. [Memo], n.d.
To William Moorehead, from H.R. Haldeman. Thanking Moorehead for his "constructive suggestions" and materials. 1 page. [Letter], 10/17/1962
Reminder from Bob Haldeman to send a letter to Moorehead. Attached to previous. 1 page. [Memo], n.d.
From Joseph Horton, to H.R. Haldeman. About Moorehead suggestions. Attached to previous. 1 page. [Memo], 10/15/1962
Campaign suggestions from William Moorehead. Attached to previous. 16 pages. [Report], n.d.
To RN, from R.H. Simpson. Simpson's beliefs that the Brown-Mosk campaign is condoning corruption in the district attorney's office of Santa Cruz county. 1 page. [Letter], 9/26/1962
To James Sensenbrenner, from H.R. Haldeman. Thanking Sensenbrenner for the information regarding Cartop sign carriers. 1 page. [Letter], 8/23/1962
To H.R. Haldeman, from James Sensenbrenner. Introducing enclosed information about cartop sign carriers. Attached to previous. 3 pages. [Letter], 8/17/1962
To RN, from Alan Nichols. Tactics for getting democratic votes. 2 pages. [Memo], 8/21/1962
Note to Dorothy about an expensive campaign idea. 1 page. [Memo], n.d.
Note from Dorothy W., to Charlie Farrington. Regarding the map guy. Attached to previous. 1 page. [Memo], n.d.
To H.R. Haldeman, from Howard Thelin. Regarding a letter to Bob Finch. Attached to previous. 1 page. [Letter], 8/14/1962
To Howard Thelin, from Frank Holm. Regarding the use of "freeway maps to publicize candidates." In archival envelope. Attached to previous. 2 pages. [Letter], 8/2/1962
To Emily Pike, from Charlie Farrington. Regarding sending out a letter to newly naturalized citizens. 1 page. [Memo], 8/14/1962
To Alan Nichols, from H.R.Haldeman. Thanks to Nichols for his campaign suggestions. 1 page. [Letter], 7/17/1962
To RN, from Alan Nichols. Nichols' general views on the campaign. Attached to previous. 4 pages. [Letter], 6/27/1962
To Edgar Wright, from H.R. Haldeman. Regarding rubber stamps for the campaign and original letter from Mr. Wright, dated 6/15/1962. 2 pages. [Letter], 6/29/1962
To Earl Ebi, from H.R. Haldeman. Regarding the Heyler editorial. 1 page. [Letter], 6/27/1962
To Bob Haldeman, from Earl Ebi. Suggesting the editorial by Dave Heyler as a tactic for winning Demcratic votes. Attached to previous. 1 page. [Letter], 6/25/1962
Clipping from Rancho Park Citizen/West Los Angeles Citizen: From the Desk of Dave Heyler, a column. In between archival paper. 1 page. [Newspaper], n.d.
Form letter, anonymous sender. Regarding the Heyler editorial and Democratic/Republican differences.Attached to previous. 2 pages. [Letter], 6/22/1962
To Harrison McCall, from Bob Haldeman. Implementing the suggestion s of William Howard Church. 1 page. [Memo], 5/26/1962
To Lloyd Evans, from H.R. Haldeman. Regarding Evans campaign suggestion of out-of-state letters in support of RN. 1 page. [Letter], 5/26/1962
To Lloyd Evans, from RN. Thanking him for his campaign ideas. Attached to previous. 1 page. [Letter], 5/21/1962
Business card of Lloyd Evans. Attached to previous. 1 page. [Other Document], n.d.
To Mrs. Nixon, from Lloyd Evans. Regarding a campaign idea he wanted to pass onto RN. Attached to previous. 1 page. [Letter], 5/16/1962
To Lloyd Evans, from RN. Thanks for your letter. Sorry I'm so busy. Attached to previous. 1 page. [Letter], 5/14/1962
To RN, from Lloyd Evans. Asking for campaign materials to enclose in letters he sends to friends and family in California. Attached to previous.2 pages. [Letter], 12/27/1961
To Lloyd Evans, from RN. Appreciation for his writing concerning RN's candidacy. Attached to previous. 1 page. [Letter], 11/24/1961
To Bill Spencer, from Bob Haldeman. Thanks to Spencer for campaign ideas. 1 page. [Memo], 4/23/1962
To Bob Haldeman, from Bill Spencer. Campaign tactic to show Republican unity. Attached to previous. 1 page. [Memo], 4/19/1962
To Emily Pike, from Bob Haldeman. Commending Pike's idea of writing letters to newly naturalized citizens. 1 page. [Memo], 5/25/1962
To Herb Kalmbach, from Bob Haldeman. Reminder to vote cards suggested by Bill Spenser. 1 page [Memo], 5/24/1962
To Bob Haldeman, from Rose Mary Woods. Kenneth McCracken and out-of-state campaign help. 1 page. [Memo], 4/30/1962
To Bob Haldeman, from Yvonne Smith. Campaign idea: Apporach for General Campaign. 1 page. [Memo], 3/14/1962
To RN, from Yvonne Smith. Approach for General Campaign. Attached to previous. 3 pages. [Memo], 3/14/1962
Scholar Source Context
Document identity
localId
26127682
label
WHSF: Returned, 53-24
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26127682
sourceUrl
contentType
document
title
WHSF: Returned, 53-24
description
This file contains:
To Stans, from Hunter. Regarding the attached proposal and how it might be implemented if RN wins governorship. 1 page. [Memo], 9/10/1962
To Stans, from Hunter. Regarding the attached proposal and how it might be implemented if RN wins governorship. Copy, but not on campaign letterhead. Not scanned. 1 page. [Memo], 9/10/1962
To Stans, from Hunter. Regarding the attached proposal and how it might be implemented if RN wins governorship. Copy, but not on campaign letterhead. Not scanned. 1 page. [Memo], 9/10/1962
Proposal to G.O.P. of California, submitted by R.W. Campbell. Bound. Only cover copied.12 pages [Report], 8/1/1962
Campaign idea from Bob Rowan that involves setting up phone lines so people can call in and listen to the candidate's stance on particular issues. 1 page. [Memo], n.d.
Suggestions from the Policy Committee meeting. One concerning the Earl Warren Sr.'s campaign. 1 page. [Memo], n.d.
To William Moorehead, from H.R. Haldeman. Thanking Moorehead for his "constructive suggestions" and materials. 1 page. [Letter], 10/17/1962
Reminder from Bob Haldeman to send a letter to Moorehead. Attached to previous. 1 page. [Memo], n.d.
From Joseph Horton, to H.R. Haldeman. About Moorehead suggestions. Attached to previous. 1 page. [Memo], 10/15/1962
Campaign suggestions from William Moorehead. Attached to previous. 16 pages. [Report], n.d.
To RN, from R.H. Simpson. Simpson's beliefs that the Brown-Mosk campaign is condoning corruption in the district attorney's office of Santa Cruz county. 1 page. [Letter], 9/26/1962
To James Sensenbrenner, from H.R. Haldeman. Thanking Sensenbrenner for the information regarding Cartop sign carriers. 1 page. [Letter], 8/23/1962
To H.R. Haldeman, from James Sensenbrenner. Introducing enclosed information about cartop sign carriers. Attached to previous. 3 pages. [Letter], 8/17/1962
To RN, from Alan Nichols. Tactics for getting democratic votes. 2 pages. [Memo], 8/21/1962
Note to Dorothy about an expensive campaign idea. 1 page. [Memo], n.d.
Note from Dorothy W., to Charlie Farrington. Regarding the map guy. Attached to previous. 1 page. [Memo], n.d.
To H.R. Haldeman, from Howard Thelin. Regarding a letter to Bob Finch. Attached to previous. 1 page. [Letter], 8/14/1962
To Howard Thelin, from Frank Holm. Regarding the use of "freeway maps to publicize candidates." In archival envelope. Attached to previous. 2 pages. [Letter], 8/2/1962
To Emily Pike, from Charlie Farrington. Regarding sending out a letter to newly naturalized citizens. 1 page. [Memo], 8/14/1962
To Alan Nichols, from H.R.Haldeman. Thanks to Nichols for his campaign suggestions. 1 page. [Letter], 7/17/1962
To RN, from Alan Nichols. Nichols' general views on the campaign. Attached to previous. 4 pages. [Letter], 6/27/1962
To Edgar Wright, from H.R. Haldeman. Regarding rubber stamps for the campaign and original letter from Mr. Wright, dated 6/15/1962. 2 pages. [Letter], 6/29/1962
To Earl Ebi, from H.R. Haldeman. Regarding the Heyler editorial. 1 page. [Letter], 6/27/1962
To Bob Haldeman, from Earl Ebi. Suggesting the editorial by Dave Heyler as a tactic for winning Demcratic votes. Attached to previous. 1 page. [Letter], 6/25/1962
Clipping from Rancho Park Citizen/West Los Angeles Citizen: From the Desk of Dave Heyler, a column. In between archival paper. 1 page. [Newspaper], n.d.
Form letter, anonymous sender. Regarding the Heyler editorial and Democratic/Republican differences.Attached to previous. 2 pages. [Letter], 6/22/1962
To Harrison McCall, from Bob Haldeman. Implementing the suggestion s of William Howard Church. 1 page. [Memo], 5/26/1962
To Lloyd Evans, from H.R. Haldeman. Regarding Evans campaign suggestion of out-of-state letters in support of RN. 1 page. [Letter], 5/26/1962
To Lloyd Evans, from RN. Thanking him for his campaign ideas. Attached to previous. 1 page. [Letter], 5/21/1962
Business card of Lloyd Evans. Attached to previous. 1 page. [Other Document], n.d.
To Mrs. Nixon, from Lloyd Evans. Regarding a campaign idea he wanted to pass onto RN. Attached to previous. 1 page. [Letter], 5/16/1962
To Lloyd Evans, from RN. Thanks for your letter. Sorry I'm so busy. Attached to previous. 1 page. [Letter], 5/14/1962
To RN, from Lloyd Evans. Asking for campaign materials to enclose in letters he sends to friends and family in California. Attached to previous.2 pages. [Letter], 12/27/1961
To Lloyd Evans, from RN. Appreciation for his writing concerning RN's candidacy. Attached to previous. 1 page. [Letter], 11/24/1961
To Bill Spencer, from Bob Haldeman. Thanks to Spencer for campaign ideas. 1 page. [Memo], 4/23/1962
To Bob Haldeman, from Bill Spencer. Campaign tactic to show Republican unity. Attached to previous. 1 page. [Memo], 4/19/1962
To Emily Pike, from Bob Haldeman. Commending Pike's idea of writing letters to newly naturalized citizens. 1 page. [Memo], 5/25/1962
To Herb Kalmbach, from Bob Haldeman. Reminder to vote cards suggested by Bill Spenser. 1 page [Memo], 5/24/1962
To Bob Haldeman, from Rose Mary Woods. Kenneth McCracken and out-of-state campaign help. 1 page. [Memo], 4/30/1962
To Bob Haldeman, from Yvonne Smith. Campaign idea: Apporach for General Campaign. 1 page. [Memo], 3/14/1962
To RN, from Yvonne Smith. Approach for General Campaign. Attached to previous. 3 pages. [Memo], 3/14/1962
citationUrl
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
53
24
09/10/1962
Memo
To Stans, from Hunter. Regarding the
attached proposal and how it might be
implemented if RN wins governorship. 1
page.
53
24
09/10/1962
Memo
To Stans, from Hunter. Regarding the
attached proposal and how it might be
implemented if RN wins governorship. Copy,
but not on campaign letterhead. Not scanned.
1 page.
53
24
09/10/1962
Memo
To Stans, from Hunter. Regarding the
attached proposal and how it might be
implemented if RN wins governorship. Copy,
but not on campaign letterhead. Not scanned.
1 page.
53
24
08/1962
Report
Proposal to G.O.P. of California, submitted
by R.W. Campbell. Bound. Only cover
copied. 12 pages
53
24
n.d.
Memo
Campaign idea from Bob Rowan that
involves setting up phone lines so people can
call in and listen to the candidate's stance on
particular issues. 1 page.
53
24
n.d.
Memo
Suggestions from the Policy Committee
meeting. One concerning the Earl Warren
Sr.'s campaign. 1 page.
Wednesday, August 22, 2007
Page 1 of 6
Box Number Folder Number Document Date
Document Type
Document Description
53
24
10/17/1962
Letter
To William Moorehead, from H.R.
Haldeman. Thanking Moorehead for his
"constructive suggestions" and materials. 1
page.
53
24
n.d.
Memo
Reminder from Bob Haldeman to send a
letter to Moorehead. Attached to previous. 1
page.
53
24
10/15/1962
Memo
From Joseph Horton, to H.R. Haldeman.
About Moorehead suggestions. Attached to
previous. 1 page.
53
24
n.d.
Report
Campaign suggestions from William
Moorehead. Attached to previous. 16 pages.
53
24
09/26/1962
Letter
To RN, from R.H. Simpson. Simpson's
beliefs that the Brown-Mosk campaign is
condoning corruption in the district attorney's
office of Santa Cruz county. 1 page.
53
24
08/23/1962
Letter
To James Sensenbrenner, from H.R.
Haldeman. Thanking Sensenbrenner for the
information regarding Cartop sign carriers. 1
page.
53
24
08/17/1962
Letter
To H.R. Haldeman, from James
Sensenbrenner. Introducing enclosed
information about cartop sign carriers.
Attached to previous. 3 pages.
Wednesday, August 22, 2007
Page 2 of 6
Box Number Folder Number Document Date
Document Type
Document Description
53
24
08/21/1962
Memo
To RN, from Alan Nichols. Tactics for
getting democratic votes. 2 pages.
53
24
n.d.
Memo
Note to Dorothy about an expensive
campaign idea. 1 page.
53
24
n.d.
Memo
Note from Dorothy W., to Charlie
Farrington. Regarding the map guy. Attached
to previous. 1 page.
53
24
08/14/1962
Letter
To H.R. Haldeman, from Howard Thelin.
Regarding a letter to Bob Finch. Attached to
previous. 1 page.
53
24
08/02/1962
Letter
To Howard Thelin, from Frank Holm.
Regarding the use of "freeway maps to
publicize candidates." In archival envelope.
Attached to previous. 2 pages.
53
24
08/14/1962
Memo
To Emily Pike, from Charlie Farrington.
Regarding sending out a letter to newly
naturalized citizens. 1 page.
53
24
07/17/1962
Letter
To Alan Nichols, from H.R.Haldeman.
Thanks to Nichols for his campaign
suggestions. 1 page.
Wednesday, August 22, 2007
Page 3 of 6
Box Number
Folder Number
Document Date
Document Type
Document Description
53
24
06/27/1962
Letter
To RN, from Alan Nichols. Nichols' general
views on the campaign. Attached to previous.
4 pages.
53
24
06/29/1962
Letter
To Edgar Wright, from H.R. Haldeman.
Regarding rubber stamps for the campaign
and original letter from Mr. Wright, dated
6/15/1962. 2 pages.
53
24
06/27/1962
Letter
To Earl Ebi, from H.R. Haldeman. Regarding
the Heyler editorial. 1 page.
53
24
06/25/1962
Letter
To Bob Haldeman, from Earl Ebi.
Suggesting the editorial by Dave Heyler as a
tactic for winning Demcratic votes. Attached
to previous. 1 page.
53
24
n.d.
Newspaper
Clipping from Rancho Park Citizen/West Los
Angeles Citizen: From the Desk of Dave
Heyler, a column. In between archival paper.
1 page.
53
24
06/22/1962
Letter
Form letter, anonymous sender. Regarding
the Heyler editorial and
Democratic/Republican differences Attached
to previous. 2 pages.
53
24
5/26/1962
Memo
To Harrison McCall, from Bob Haldeman.
Implementing the suggestion S of William
Howard Church. 1 page.
Wednesday, August 22, 2007
Page 4 of 6
Box Number
Folder Number
Document Date
Document Type
Document Description
53
24
05/26/1962
Letter
To Lloyd Evans, from H.R. Haldeman.
Regarding Evans campaign suggestion of out-
of-state letters in support of RN. 1 page.
53
24
05/21/1962
Letter
To Lloyd Evans, from RN. Thanking him for
his campaign ideas. Attached to previous. 1
page.
53
24
n.d.
Other Document
Business card of Lloyd Evans. Attached to
previous. 1 page.
53
24
05/16/1962
Letter
To Mrs. Nixon, from Lloyd Evans.
Regarding a campaign idea he wanted to
pass onto RN. Attached to previous. 1 page.
53
24
05/14/1962
Letter
To Lloyd Evans, from RN. Thanks for your
letter. Sorry I'm so busy. Attached to
previous. 1 page.
53
24
12/27/1961
Letter
To RN, from Lloyd Evans. Asking for
campaign materials to enclose in letters he
sends to friends and family in California.
Attached to previous. pages.
53
24
11/24/1961
Letter
To Lloyd Evans, from RN. Appreciation for
his writing concerning RN's candidacy.
Attached to previous. 1 page.
Wednesday, August 22, 2007
Page 5 of 6
Box Number Folder Number Document Date
Document Type
Document Description
53
24
04/23/1962
Memo
To Bill Spencer, from Bob Haldeman.
Thanks to Spencer for campaign ideas. 1
page.
53
24
04/19/1962
Memo
To Bob Haldeman, from Bill Spencer.
Campaign tactic to show Republican unity.
Attached to previous. 1 page.
53
24
05/25/1962
Memo
To Emily Pike, from Bob Haldeman.
Commending Pike's idea of writing letters to
newly naturalized citizens. 1 page.
53
24
05/24/1962
Memo
To Herb Kalmbach, from Bob Haldeman.
Reminder to vote cards suggested by Bill
Spenser. 1 page
53
24
04/30/1962
Memo
To Bob Haldeman, from Rose Mary Woods.
Kenneth McCracken and out-of-state
campaign help. 1 page.
53
24
03/14/1962
Memo
To Bob Haldeman, from Yvonne Smith.
Campaign idea: Apporach for General
Campaign. 1 page.
53
24
03/14/1962
Memo
To RN, from Yvonne Smith. Approach for
General Campaign. Attached to previous. 3
pages.
Wednesday, August 22, 2007
Page 6 of 6
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Stans
Date:
Sept 10, 1962
From:
Hunter
Subject:
Attached proposal
Distribution:
I have discussed the attached proposal with Mr. Campbell and have
expressed to him my own belief that this sort of thing could be
extremely helpful in the long pull of changing some aspects of
the GOP which have been stumbling blocks to our vote-getting in
the past.
Mr. Campbell was hopeful that this project might be implemented
in the Nixon campaign. I explained to him that I felt it was one
of those good ideas which did not come along in time for the budget
committee to give it the attention it deserves. I also think that
an effort of this sort is better directed at the Party level than
at the level of a particular campaign.
Once the practical considerations of getting a new Governor in
Sacramento are behind, and with Dick Nixonrunning the state we
ought to give this a good hard look.
CC Campbell
Haldeman
Bob--The copy to Campbell makes it unnecressary to follow up until
he calls--next January.
DH
PROPOSAL
TO
G.O.P. OF CALIFORNIA
Submitted by:
R. W. Campbell
115 North Sloan Avenue
Compton, California
August 1962
Phone: NEwmark 8-3648
we used in 60
he got it from in w- all -
major cities it cat
10-29
of a fortune
Bob Rowan called from Washington, D.V. -- had just seen
ad in N.Y. Times he thought we should consider using -- a
good gimmick
1/4 PP .....
DIAL
(pic. of Rocky holding
a phone - looking right
at you)
GOVERNOR ROCKEFELLER
Let him tell you
JOBS
(phone number)
where he stands on these
HOUS ING
"
important issues. JUST
TAXES
"
SELECT A TOPIC THAT
SCHOOLS
"
INTERESTS YOU.
NARCOTICS
"
etc. etc.
(each a different
phone number to dial)
-- then the caller gets a recording of Rockefeller who
thanks them for calling - and goes on to
make his statement on the particular issue dialed.
-- Rowan thought it worth considering; said
Rockefeller apparently was just starting to use today.
to
10-18 2:05 P.M.
Drea
per Downey Orrick
"Iscount" get you 13MN:
Bad
Policy Committee mtg. ystdy...out of it
a couple of suggestions he wanted to pass along:
1) re: Earl Warren, Jr. --- they thought it might
be good idea to get a list of Warren Sr.'s
chairmen -- people who worked in his campaign --
contact them -- and get out a release hanging it
on them -- supporting and endorsing RN -- to
offset Jr.'s gyrations.
2) re: Brown taking credit for everything good
in California get out a release
setting forth record of legislation introduced
and passed by the Repubs -- pointing out
the Repub. Adm. was in when etc. etc. etc.
October 17, 1962
Dear Mr. Moorhead:
Mr. Horton has given
me the material which you prepared.
This contains many
constructive suggestions for campaign
use, and I certainly want to thank you
for having taken the time to compile
and submit this to us.
I am passing it along
to others in the organization who I know
will be interested.
Our sincere thanks for
your support and help.
WIN WITH NIXON!
H. R. Haldeman
Mr. William V. Moorhead
General Manager
Emerald Bay Community Association
600 Emerald Bay
Laguna Beach, California
Dw the
send
BOB HALDEMAN
From:
Date 10-15-62
JOSEPH K. HORTON
to H.R. Holdemon- -
mob
there are mg quiting
from
William /- Mombead
Yenesal Manager
Emerald May
Community
600 emuald may
Caguna Meacle
Calif
Joe
JEFFRIES BANKNOTE COMPANY - Printers, Lithographers and Engravers
117 Winston Street Los Angeles 13 . MA 7-9511 - After 5:00 P.M., MA 7-9514
PROGRESS is OUR
my
PRODUCT
MOST IMPORTANT
OBJECTIVE
BROWN is THE KING
ARTHUR in THE 20TH
CENTURY COURT.
BROWN WANTS TO REBUILD THE
GOVERNORS MANSION in SACRA MENTO
WHEN in REALITY HE WOULD BE
SPENDS most OF
HUING IN THE WHITE HOUSE
HIS TIME AT THF
THE BIGGEST STATE iN THE ONION
BY POPULATION SHOULD HAVE ITS own
GOVERNOR NOT A PUPPET OF THE
WHITEHOUSE
THE WEST HAS NOW COME INTO
MATURITY. ITIS ENTITLED TO FULL
NATIONAL RECOGNITION, NOT A PUPPET
OF WASHINGTON. CALIFORNIA NEEDS A
GOVERNOR OF CALIFORNIA, FOR CALIFORNIA,
AND For THE PEOPLE OF CALIFORNIA
WE JEE MR. KENNEDY so OFTEN
THESE DAYS, MASS ACHEUSETS is
APT TO BECOME JEALOUS.
I KNOW MR. KENNEDY DIDN'T COME
THIS TIME JUST TO swim.
MR. KENNEDY # A'PPARENTLY WANTS
TO BE GOVERNOR OF CALIFORNIA AS
WELL AS PRESIDENT OF THE UNITED
STATES,
I HOPE THIS HAS NOT BECOME
APERSONAL THING BETWEEN MR.
KENNEDY AND I, BUT WHATE # is
HARD NOT I C'AN'T HELP BUT WONDER
WHEN WITH THE CUBAN CRISIS, - -
HE is CAMPAIGNING só HARD FOR
THE GOVERNONSHIP OF CALIFORNIA
BROWN MIGHT HAVE BEEN BORN in
CALIFORNIA BUT HIS HEART is IN
MASSACHEUSETTS.
THE PROPOSITION BEFORE THE PEOPLE
OF CALIFORNIA is WHETHER THEY WANT
TO ELECT THEMSEL A GOVERNOR OF
ADMINISTER
THEIR STATE, FOR THEIR STATE, TO RUN
THEIR STATE, OR TO ELECT A TERRITORIAL
AGENT OF THE PRESIDENT,
HERE
THE ISSUE AT HANDI is NOT JUST
ELECTING A MAN GOUERNOR, it is
A MATTER OF STATE RIGHTS AND
INDEPENDENCE AND SELF GOVERMENT,, OR
FEDERAL CONTROL FROM THE WHITEHOUSE
THE KENNEDY'S HAVE COME TO
CALIFORNIA.
CALIFORNIANS THINK CARE FULLY
THIS is YOUR STATE. ITS COLORFULL
HOSTORICAL PAST AND I HOPE AN
EQUALLY COLORFULL AND INDEPENDENT
FUTURE An is in YOUR HANDS
MR. BROWN LIKES TO CLAIMS A LOT CREDIT
FOR WHAT THE PEOPLE OF CALIFORNIA
HAVE DONE FOR THEMSELVES,
HE WOULD HAVE US BELIEVE THAT THE
GOLD, THE OIL, THE NATURAL BEAUTY, THE
SUNSHINE AND EVEN THE WATER WE DRINK
is PROVIDED BY Him
MUCH THE USES OF OUR RESOURCES
WERE PLANNED, AND MANY MOST CONCEIVED
BEFORE
WITHOUT MR. BROWN, BUT ABOVE
ALL,
OUR WORKS ARE PAID FOR BY
YOU, YOU THE PEOPLE, THE RIGHT TO
IS YOURS,
BE PROUD in ACCOMPLISHMENT BELONGS
TO YOU THE PEOPLE.
I WANT TO BE GOVERNOR, TO
WORK FOR THIS STATE AND YOU
PEOPLE TO HELP YOU MAKE BETTER
USE OF YOUR RESOURCES, To HELP
YOU GET BETTER VALUE FOR YOUR
MONEY AND TO KEEP YOUR VOICES
FOREUER STRONG IN THE AFFAIRS OF
YOUR GOVERNMENT.
IF EVER THERE WAS AN ADMISSION
OF WEAKNESS, OF REAL FEAR AND OF
FAILURE it is EVIDENT HERE IN
CALIFORNIA TODAY WITH THE GREAT
INTEREST CONCERN OF THE PRESIDENT
ATTEMPTING MOTO BOLSTERING BROWNS POSITION
I WONDER IF MR. KENNEDY WANTS
TO BE A WRITE iN FOR GOVERNOR OF
CALIFORNIA MAYBE THINGS ARE TOO HOT FOR Him
in WASHINGTON .
IF GOODWIN KNIGHTS' STORY OF BEING
OFFERED SOME POSITION SHOULD BE
REVIUED BY OPPOSITION THE ANSWER
IS SIMPLE:
OF COURSE MR KNIGHT WOULD
BE ELiGiBLE FOR SUCH A POSITION, WHY
NOT. HE WAS GOVERNOR CERTAINLY HE
NOULD BE WORTHY OF THAT POSITION.
CERTAINLY I OFFERED it TO Him.
How ABOUT THE 10% ers
THAT TOOK OVER UNDER THIS
ADMINISTRATION
BROWN is KENNEDYS TRILBY
USE PEOPLE TO CONDEMN THE
PRESENT BROWN ADMINISTRATION
Pick PEOPLE WHO ARE INTELLIGENT
WHO ARE VOCAL AND WHO ARE
DISSATISFIED, MAD & LOGICAL
LET THEM TELL MR. NIXON, BEFORL
T.V. CAMERAS AND LET Him TELL
THOSE PEOPLE THAT HE CAN AND
WILL CORRECT JUCH THINGS
STAGE SUCH APPEARANCES So
THEY CAN BE CONTROLLED FOR
EFFECTIUENESS & IMPACT.
THE ADMINISTRATION OF WHICH iT
is APPARENT THAT MR. BROWN IS A
PUPPETT HAS POWER. IT CONTROLS
THE EXECUTIVE, THE SENATE, THE HOUSE
AND WOULD CONTROL THE SUPREME COURT.
IT CONTROLS MR. BROWN AND it
WANTS TO CONTROL CALIFORNIA, HOW
MUCH POWER DO YOU THE PEOPLE WANT
TO PUT IN THEiR HANDS.
WHERE DOES DEMOCRACY END ADSD
TOTALATARISM START - I'LL ANSWER-
WITH TOO MUCH POWER.
KEEP CALIFORNIA FREE
CALIFORNIA SHOULD PROVIDE INCENTIVE
AND OPPORTUNITY FOR THE VIGOROUS
YOUNG GENERATION HERE AT HOME
THEY SHOULD'NT HAVE TO GO TO
WASHINGTON TO GET iT
I AM PROUD TO HAVE YOUR "IKE"
OUR FORMER PRESIDENT ISENHOWER COME
To YOU WITH so FINE A RECOMMENDATION
ON MY BE HALF.
IT is HEART WARMING TO HAVE so GREAT,
So WARM A MAN COMPLIMENT ME FOR MY
PERFORMANCE AS HIS ASSISTANT DURING
THE LONG YEARS OF EXACTING DUTIES. THIS
I HAVE, I AM REAL PROUD.
BE PROGRESSIVE & FREE
DON'T ACCEPT BUREUCRATIC CLICHE'S
MR. KENNEDY WANTS HIS MAN
BROWN KEPT IN OFFICE.
THIS is OBVIOUS FOR WHAT ELSE
WOULD MAKE THE MR. KENNEDY TAKE
so MUCH TIME AWAY FROM THE GRAUE PROBLEMS
OF OUR NATION.
BUT TRULY is MR. KENNEDYS INTEREST
iN BROWN or is it in USING BROWN
TO CONTROL CALIFORNIA, it's POPULATION
ISN'T iT TO GAIN MORE POWER. MORE
AND MORE POWER OVER our FEDERAL cou-
ERNMENT AND NOW. POWER OVER INDIVIDUAL
STATES
THIS PLAN OF THE MR. KENNEDY'S To-
DAY HOLDS FORTH LOFTY visions OF
NEW FRONTIERS BUT HAS ITS FEET
DEEPLY iMBEDDED in THE TRADITIONAL
POWERFULL MACHINE POLITICAL CONTROL
OF
REMEMBERED BY NAMES LIKE; CURRY,
TAMMANY, PENDERGAST, HAGUE,
TAMMANY HALL on KENNEDY HALL, WHAT'S
THE DiFFEREUCE
ISN'THE WHITE HOUSE Now BECOMMINE
KENNEDY HALL AND isn't BROWN A
DISTRICT LEADER FOR THE HALL. IF 30
HE CANNOT FAITHFULLY SERVE THE
INTERESTS OF THIS GREAT STATE AS
ITS GOUERNOR AND CHIEF EXECUTIVE,
BUT ONLY AS A HENCHMAN OF MR. KENNEDY
THIS is A BRITICAL PERIOD IN THE
HISTORY OF THE STATE OF CALIFORNIA,
YES ALL STATES.
BUT CALIFORIA is MY HOME. HERE
is WHAT I WOULD LIKE TO SEE FOR
it, AS it Now ACQUIRES PROMINENCE.
FIRST OF ALL: FULL STATE RIGHTS
WITH ITS PEOPLE TO HAVE THEiR VOICES
CLEARLY HEARD, WITH OUR STATE CONT-
RIBUTING its RIGHT FULL SHARE TO KEEP
OUR NATION HEALTH AND STRONG, NOT
TO BE A UASSAL STATE USED TO CREATE
AN EVER MORE POWERFUL CENTRAL Gov-
ERNMENT.
SECOND THAT THE PEOPLE OF
CALIFORNIA BE UNDERSTOOD . CALIFORNIANS
ARE AS FINE A CROSS SECTION OF THE PEOPLE
OF THE UNITED STATE AS IS FOUND. LET US
CAN BE
LOOK
WE HAVE TRADITIONAL AND COLORFULL
DECENDANTS OF EARLY CALIFORNIA, MADE
UP OF THE AFFECTIONATE CHARACTER OF
OLD MEXICO, THE EARLY PIONEERS, MOUNTAIN
MEN, THE BUILDERS OF ANATION.
WE HAVE OUR NATIVE SONS AND DAUGHTERS
AND WE HAVE OUR NEW SONS AND DAUGHTERS
THAT ARRIVE DAILY BY THE HUNDREDS TO
TAKE THEIR PLACE AND BUILD THEIR HOMES.
WE HAVE MATURE HOUNG THINKING GRAND-
MOTHERS & GRANDFATHERS WHO ARE VIGOROUS
CAPABLE AND STABLE SEGMENT OF our PEORLE. STATE
we HAVE THE MOVING PROGRESSIVE AND
ELERT MOTHERS & FATHERS, YOUNG UMOMEW AD
YOUNGMEN WHO ARE, AWARE OF AND
AND THE TIMES
ACCEPT RESPONSIBILITY OF HOME &COMMUNITY
OUR PEOPLE THEN TO BE UNDERSTOOD
MUST BE RECOGNIZED AS A TRUCY
Am ERICAN SECTION OF. THE POPULATION
OF UNITED., STATES FREE & FREE THINKING
WE SHOULD UNDERSTAND WACERSTAND
THE TWO PHILOSOPHIES INVOLVED IN OUR
POLITICAL CHOICE TODAY
BOTH JUBSCRIBE TO LOOKING FORWARD
in THE EXPLORATION & DEUELO REMENT OF
ALL THE SCIENCES, ARTS AND RELIGIONS
FOR
THE
BETTERMENT OF MANKIND
MR. BROWN AND HIS BOSS WANT TO
PROCEED BY THE ROUTE THAT!
ALL
DALINS
USES. THE PEOPLE AS SUBJECTS TO
POWERFULL CENTRAL FEDERAL Box ERNMENT.
DISPENSING LARGESS & BENEFITS TO
THOSE THEY FEEL DESERVING THE
GENERAL GOOD TO MANKIND WOULD
DEPEND UPON THE ABILITY OF THE
FEW To HANDLE EMENSE POWER
WITHOUT DISCRIMI NATION -WHATA RISK
THE UNITED STATES OF AMERICA WAS
FOUNDED ON A CONCEPT THAT PURPOSELY
PROHIBITED SUCH CONCENTRATION OF POWER
THERE FOR OUR RHILOSOPY of TO
ACHIEVE THE GOALS OF PROGRESS is
THE FULLEST USE OF INDIVIDUAL
INITIATINE in ITS FREEST FORM
UNNE
UNNAMPERD BY FEDRAL POWER
THIS is WHAT I BELIEVE THE
PEOPLE BELIEVE IN AND WANT. THIS
IS WHAT I WANT. THIS is WHAT
You SHOULD HAVE.
WE SHOULD HAVE A GOVERNOR OF
CALIFORNIA AND FOR CALIFORNIA
NOT A MAN WHO is A TERRITORIAL
WARD LEADER FROM A POWERFULL
CENTRAL GOUERN MENT, OR FROM
KENNEDY HALL
BROWNS EYES TURN TO
KENNEDY & WASHINGTON
MY EYES ARE FOCUSED ON
CALIFORNIA AND YOU
KENNEDA HVC5
CENTIST GENESM WENT or tirow
moro TENDES trow X bomeisenst
not x with MHO 13 Y
correornia who tor
ME 240050 HYOE + corernor ot
ABOUTHORER HHAE
18 THAN I mind WHIS 13.
БЕОЬГЕ BECIEVE in HND MANI SHIS
1918 12 MANT I BETIENE THE
DAHENЬEБO Bt EEDISHT bomes
ARME
603 Mission St. Apt 5
Santa Cruz, California
September 26, I962
no future
Phone: 426-0308
Mr. Richard Nixon
c/o Station K.S.B.W.
Salinas, California
Dear Mr. Nixon:
WE MUST DRIVE HARD AND HARDER TO DEFEAT THE BROWN*MOSK COMBINE.
I am now entirely ready to declare in the presence of all men
that Governor Brown and Stanley Mosk ate winking at and con-
doning alleged and openly charged coruption in the office of
the districy atorney and the courts of Santa Cruz County.
Plwase don't writeme off as a weaver of fantasies; neither as
suffering any mental derangement. I will show, for any inquired;
copies of complaints and afidavits placed in the hands of both
Mr. Mosk and Governor Brown covering the entire matter in vlose
detail.
this
IT IS TIME TOBLAST THEM WITH COMPLAINT AND CHARGE I AM FULLY
PREPARED TO COME INTO THE OPEN WITH IT THROUGH ANY NEWS MEDIUM.
Brown
If you will send one of your highly trusted lieutenants to Santa
Cruz I will show the evidence and provide the ammunition with
which to blast a terrific hole in the Democratic armor of proz
fessed righteousness.
The time is rolling rapidly away from us and the Brown-Mosk forwes
are terribly busy with their guns and the devising of strategy
regardless of principle.
May a have a word?
God bless you and give you the good success and bring California
clean and sound government.
Sincerely and cordially yours.
R. HOmpoon R.H.Simpson
P.S. I'm leaving for San Francisco this morning and will be gone
be gone until Sunday. Shall see your helpers there
RHS
fill
August 23, 1962
Dear Jim:
I appreciate your letter of
August 17th.
The information you have passed
along regarding the Cartops is interesting
and we'll certainly give it some thought.
By all means, get in touch with
us when you return to California.
Best regards.
Sincerely,
H. R. Haldeman
Mr. F. James Sensenbrenner, Jr.
Assistant to the Campaign Director
Kushn for Governor Committee
P.O. Box 62
Mashotah, Wisconsin
KUEHN
PHILIP G. KUEHN I courageous I forthright I responsible
FOR
GOVERNOR COMMITTEE
Post Office Box 62
Nashotah, Wisconsin
CHAIRMAN
Senator John M. Potter
Port Edwards
17 August 1962
SECRETARY
Mrs. Leslie Rusch
Minocqua
Mr. H. R. Haldeman, Campaign Manager
NIXON FOR GOVERNOR
TREASURER
Room 821
Richard R. Teschner
Thiensville
315 West Ninth Street
Los Angeles 15, California
VICE CHAIRMEN:
John P. Cofrin
Green Bay
Dear Bob:
Glenn R. Davis
Waukesha
Wm. Gleiss
Sparta
Thanks much for your letter of 10 August. I'm glad
Harvey Higley
Marinette
you found the information on the "Space Light" useful.
Stewart Honeck
Thiensville
The Republican Party of Milwaukee County has patented
Mrs. Martin Howard
Milwaukee
a new gimmick which can carry a 14" X 38" sign on top
John N. Kramer
of a car (at highway speeds) without it falling off.
Fennimore
I am enclosing an information sheet on these cartop
George Mayer
Shorewood
sign carriers for your perusal. Although I think most
Mrs. Harry Michalke
of your funds are already committed during the upcoming
Rice Lake
campaign, I hope you give this idea consideration for
Hiram Nowland, Jr.
Janesville
I have never seen a cartop sign in California. Phil
Joseph O'Dovero
Kuehn has over 2000 out in Wisconsin and Jack Cox is
Mellen
making extensive use of them in his campaign for Gover-
Denver Olson
Wheeler
nor of Texas. We feel that cartops are @ar more effect-
Cyrus L. Philipp
ive (and cheaper) than either small billboards or bus
Milwaukee
signs. We urge our people carrying cartops to park
Chester Salomon
Milwaukee
their cars along busy streets during the rush hour and
Joseph Stadler
have the car in a key place in a parking lot wherever
Rothschild
crowds gather.
Elmer Steinhilber
Oshkosh
John Swietlik
I'll be back in California towards the end of next
Milwaukee
month, and you can bet that I will actively participate
Willard Walker
Racine
in the Nixon campaign.
Charles Wildermuth
Berlin
Best regards,
Mrs. John Wise
Madison
fun F. JAMES SENSENBRENNER, JR.,
Assistant to the Campaign Director/
230 E. WISCONSIN AVENUE, MILWAUKEE 2, WISCONSIN
Paid for by Kuehn for Governor Committee, R. Teschner, Treas., Thiensville, Wis.
G.O.P.
Republican Party
OF
Milwaukee County
719 N. Broadway
MILWAUKEE 2, WISCONSIN
Phone BRoadway 1-7296
Cartop Price List and Terms of Sale
I. We are able to sell cartops in multiples of ten only--
minimum order is thirty cartops.
II. The purchaser should supply us with the required art work.
This must be a full size black and white mechanical ready
for camera. The outer dimensions of the signboard are
16" X 40". There must be one inch border on all four
sides leaving an area 14" X #8" on which ink will be
applied. Be sure to include the "Authorized and paid for. "
and send us exact samples of the colors you desire.
III. If the purchaser wishes us to handle the artwork, we can
do so for $25.00. Send us a sketch of the layout you
want together with exact samples of the colors you prefer.
IV. Cartops are shipped to the purchaser completed as follows:
A. Printed in two colors (letters done in day-glow). The
background is white and can be used as a third color.
B. Ropes, buckles and rain gutter clips are assembled and
in place..
C. Each cartop (with all necessary parts) is individually
wrapped. Ten cartops are packed in each shipping
container.
D. Purchaser need only perform the following quick assembly
operation:
1. Snap inner washers over the twelve signboard clamps.
2. Insert nylon support pieces in signboard so that
clamps extend through slots.
3. Snap outer washers over signboard clamps.
4. Mount on car.
SAM M. HAY
CHAIRMAN
JANET NORRIS
(MRS T.W. NORRIS)
VICE.CHAIRMAN
DAVID J. SCHOETZ
VICE-CHAIRMAN 4TH DISTRICT
ROBERT J. CUNNINGHAM
VICE.CHAIRMAN 5TH DISTRICT
2
V. Price list (complete units - printed - ready to assemble):
Number of Cartops
Price Per Cartop
1,000 and up
$ 3.80
500 - 990
4.00
300 - 490
4.30
250 - 290
4.40
200 - 240
4.50
150 - 190
4.60
100 - 140
4.70
50 - 90
5.40
30 - 40
6.50
VI. All prices are F.O.B. Milwaukee, Wisconsin
VII. Terms of sale - Full payment (less shipping charges) must
accompnay the order. hecks should be made payable to
Republican Party of Milwaukee County -Cartop Fund. If
the purchaser prefers, the check may be sent to Mr. L. Lawlor,
Marine National Exchange Bank, Milwaukee, Wisconsin. Mr.
Lawlor will hold the check until we present shipping invoices
at which time it will be deposited to our account. Shipping
charges will be billed to you when we ship.
VIII. Price list - complete units but with no printing:
Number of Cartops
Price per Cartop
30 and up
$ 3.75
10-20
4.00
Republican Party of Milwaukee County
000
d/a
August 21, 1962
MEMORANDUM FOR MR. RICHARD NIXON
SUBJECT: Attack on Democrat Campaign Strategy
FROM:
Alan H. Nichols
It seems obvious from our analysis of polling and our information
regarding Democrat tactics that a prime campaign strategy of the
Democrats will be to launch personal attacks against Richard Nixon.
This approach can easily be verified by examining labor newspapers,
literature put out by Brown and other Democrat candidates and or-
ganizations, and the monitoring of Democrat meetings.
Based on the small sampling which we undertook in San Francisco, we
found that a majority of Democrate intending to vote for Brown - or
undecided - resented any implication that their vote would be governed
by personal prejudice toward Mr. Nixon. Therefore, a good way to
attract such voters and make them unhappy with the Brown campaign is
vigorously to call attention to the smear tactics being employed by
the regular Democrat organization people.
This reverse tactic campaign attack has some similarity to the pleas
for religious tolerance used so successfully by the Kennedy campaign.
No one can argue against religious tolerance or fair campaign tactics.
Such tactics can only be explained away. The more that's said about
it, the worse the talker looks.
We agree with Mr. Nixon that it would be inappropriate for him to be
in the "cry baby" roll and that an attack on the Democrats should be
made by other candidates and Republican officials including Christopher
and Weinberger. However, I am not convinced that at some point in
the campaign Mr. Nixon might not well call for fair play and concen-
tration on the issues facing California rather than personalities. It
could be phrased so that the concern is not so much about the effect
on him personally but about the diversion of the voter from the import-
ant issues of the campaign - jobs. water, taxes, etc.
Mr. Richard Nixon
-2-
August 21, 1962
As I see it, the Democrat reaction would either be to quiet down
the anti-Nixon tactics which would have the effect of reducing
enthusiasm among their hard core workers, or conduct the campaign
at such a low level it could have the effect of alienating non-
organization Democrats and Independents.
Alan H. Nichols
CC: Mr. H. R. Haldeman
camp Ideas
Dorath -
This idea has
been "kissed off w / Yrs. Holen
- too ex pensive
From the desk of
Doratty w
To: Charlie 8/r/ Farrington
Date:
This is the "map"
guy - had class
it stand from your
appraisal with
you interested e
D.
DAY PRINTING CORP., 386 S. THOMAS ST., POMONA, CALIF., NA. 9-5221
BUSINESS OFFICE
COMMITTEES
500 NORTH BRAND
Judiciary
GLENDALE 3, CALIFORNIA
Public Health
PHONE: CI trus 3-4466
Finance and Insurance
SACRAMENTO ADDRESS
Assembly
Criminal Procedure
STATE CAPITOL
ZONE 14
California Legislature
HOWARD J. THELIN
ASSEMBLYMAN, FORTY-THIRD DISTRICT
August 14,
1962
Mr. H. R. Haldeman
c/o Nixon Headquarters
3908 Wilshire Blvd.
Los Angeles 5, Calif.
Dear Bob:
Enclosed is a copy of a letter which I have sent to
Bob Finch at the request of Mr. Holm. This is sent
to you for your information.
With kindest regards,
Cordially yours,
Howard HOWARD J. THELIN
HJT: cm
enc
Mr. Howard 8. Thelin Page 2.
Messrs. Slevin, Farrington and Reberts have sketches that
indicate how effectively these strong points can be presented.
Maps are a prestige media, without being highbrow. Their
long life and usefulness make them especially effective and
economical in cost.
We, at Western Map Company, will produce maps at just about
cost, thereby passing on every possible advantage to Republican
candidates. Also, with the purchase of maps we shall be pleased
to give Republican candidates exclusive use, as election liter-
ature, to the end of 1962.
Your interest is appreciated, and we all know how important
it will be to get long-lasting and useful literature - maps -
into the hands of voters, especially Democrats and independent
voters.
Any assistance you can be towards this end, in this vital
election battle, will be of inestimable value to all Californians.
May I be in touch with you soon? You have my kindest regards.
Frankholm Frank Holm, President
Sincerely.
Western Map Company
P.S. As time is a most important factor, any favorable conclusions
that can be reached promptly will be sincerely appreciated.
Western
Map Company
ADVERTISING MAPS
BLUBLING MAPS
SPECIAL MAPS
Tele phone Clirus 4-8107
205 SOUTH ORANGE STREET GLENDALE 4, CALIFORNIA
August 2, 1962
Mr. Howard J. Thelin, Assemblyman, California State Legislature
500 N. Brand Boulevard
Glendale, California
Dear Mr. Thelin:
Here is a brief report of my conversations with, and the
gist of comments of, the gentlemen mentioned below. All of
them, in effect, thought the idea of using Street, or Freeway
maps to publicize the Republican candidates in the forthcoming
election is an outstanding idea.
Charles Farrington, W most unique quite different
for election literature."
Ed Slevin, "I like the service value of the map idea.
This is something useful that will be kept and
referred to often."
John Begg, "I would like to use maps in this campaign."
Bill Roberts, "I like maps. They're different from any-
thing that has been used as campaign literature."
Don Edwards, "This is striking, but perhaps we should use
a Freeway and Artery map for Los Angeles County."
In view of news articles we have read in the press to the
effect that Republican candidates are divided, would not the idea
of featuring the top three candidates as a team - on media that is
long-lasting, useful, and needed - portray to the voters that
Republicans do work together as a team, from the top, down!
Also, it may be advantageous to point out:thet Republicans
are candidated for ALL Californians.
INTER-OFFICE MEMORANDUM
Adeas
To:
Emily Pike
Date:
August 14, 1962
From:
Charlie Farrington
Subject:
Letter to Newly Naturalized Citizens in San Francisco
Distribution:
Bob Haldeman
file
Thanks to your prodding reminder, the suggested letter to the
newly naturalized citizens list in San Francisco, which you
sent us some time ago, has now been drafted and these should
be going out within the next ten days.
July 17, 1962
Dear Alan:
I have the copy of your June 27th letter to Dick. Your
comments, constructive criticism and suggestions are all
appreciated. Some of the points you have raised certainly
merit eareful thought, and will receive it.
You mention in your paragraph on "people not concepts"
and the "urban dweller" approach that you have given con-
siderable thought to this subject and would be glad to
pass along some of the details. We would like very much
to have them, and if you will direct the information to me,
I'll make sure the proper people digest whatever you
provide.
On the balance of your letter, I have some thoughts which
we can discuss on one of my early trips to San Francisco.
Thanks for the time, effort and thought you have given and
will be giving to the campaign in the months ahead.
Be sure to pass along anything you feel constructive and of
value as the weeks go on. Your suggestions are gratefully
received.
Best regards.
WIN WITH NIXON!
H. R. Haldeman
Mr. Alan Nichols
311 California Street
San Francisco 4, California
cc: Bob Haldeman
withos
June 27, 1962
The Honorable Richard M. Nixon
Pacific Mutual Building
523 West Sixth Street
Los Angeles 15, California
Dear Mr. Nixon:
This is to outline my general views on the campaign for
November, statewide, and particularly in San Francisco.
General Strategy
The official party organization should continue a strenuous
effort for "party unity." The Shell recalcitrants should be
approached by party organization people rather than by Nixon
campaign organization people since the best argument is the
need for success for the Republican Party in California and
its ideals.
The Republican organization, to the fullest extent possible,
should be relied upon to deliver the Republican vote in
November through precinct organization, etc. However, every
Nixon campaign headquarters at every level should maintain
a very active and close liaison to be sure. the Republicans
are undertaking this function effectively. In the long run
it may fell upon the Nixon campaign organization to develop
the precinct organization.
The campaign must obtain the so-called liberal Republican,
independent and Democrat vote. In my opinion the best way
to do this would be to stress a constructive, positive "Nixon
Program for California." Such a program should relate to
people not concepts; i.e., your "job" not the "business cli-
mate," you as a commuter not the problems of rapid transit,
the air you breathe not smog control. In fact a major portion
of the Nixon program for California should revolve around the
problems of the urban dweller." I have done considerable
thinking on this particular idea and would be glad to pass
along some of the details to your research and writing staff.
Many of these particular voters will not vote against the
status quo unless they are convinced their best interests
WOULD we SELVEC by your Deing governor. They may well continue
to refuse to "like Nixon" but they are generally aware of the
failures of the Brown Administration and would vote for you if
they believed you represented a dynamic new approach to solving
the problems of California.
An adverse campaign factor is a kind of unreasoning dislike for
you as a "concept" rather than as a person. This can be over-
come by your personal appearances, hand shaking, speech making,
etc. I understood that in the Primary campaign you planned to
do a great deal of this personal campaigning and apparently did
so in some areas. I recommend very strongly you undertake an
effective campaign of this kind in the major population areas
including San Francisco.
The political strategy decision should be made that you will run
individually rather than as part of the Republican ticket. In
my opinion the rest of the ticket is dependent on your success.
It would be a mistake to antagonize Democrate and independent
voters by making them believe that a vote for you was a vote
for the Republican Party. The Republican Party in California,
in my opinion, no longer represents to voters the party most
capable of providing leadership and solutions to California's
problems. I believe and trust that by 1966 the Republican Party
label, as a result of your efforts as governor, will again be
an asset rather than a liability.
If it could be done on an absolutely fair and honest basis,
joint campaigning with Mayor Christopher would probably be of
value at least in Northern California. For example, there are
& number of Democrat contacts in San Francisco close to Mayor
Christopher that could be of help in your campaign.
Although San Francisco, percentage-wise, produced a good vote
for you the percentage of total Republicans who voted was very
low (59%). This was due in part to organizational problems
within the Republican Party in S.n Francisco in the Primary.
However, it also reflects even more significantly that a con-
siderable number of Republicans in San Francisco avoided voting
for either you or Mr. Shell. In reviewing those counties in
which the Republican vote was less than 70% of the registration
most of the populous counties (except for Riverside, Orange and
Secramento) are included. This reflects, in my opinion, a basic
weakness in the urban areas. It also reflects a need for your
spending a vast majority of your time in the urban areas inclu-
ding San Francisco.
San Francisco Campaign
One of the more important things, from our point of view, is
being informed about the general strategy and about the use of
your personal campaign time. of course, last minute changes
must be made as part of politics, but it is vital that we know
as far in advance as possible how much of your time will be
-3-
available for San Francisco campaigning. It would be better
to know that we are going to have no time rather than to hope
that some time would be squeezed in later in the campaign.
It is still my opinion that one of the very valuable things
that we could do in San Francisco would be to have you for a
full day and evening four or five times in the campaign. We
would guarantee that we could cover the important bases and
you would meet thousands of people.
We plantto rely on the Republican County Central Committee
to produce the Republican vote in November and would, of
course, join with them in doing this. In light of past ex-
perience it would be important for us to keep in very close
liaison with them.
Otherwise our campaign strategy will be gauged to maximize
the vote for you among independents, Democrats and union
members.
The following are some of our plans and needs:
1) A strong (Churchillian-type) but still general
statement that we can reproduce on civil rights, labor, old
age and economics (as they affect the individual voter).
right
We understand a special pamphlet for minorities is being
prepared.
2) Your personal appearances at a sampling of the
larger labor union meetings and minorities groups meetings
would be invaluable.
3) We are, of course, presenting our detailed plan
of operations to our Executive Committee and our detailed
budget to our Finance Committee for our campaign divisions
(local public relations, nationalities, WIN Program, endorse-
ments, speaker's bureau, headquarters (main and neighborhood)
precinct, telephone blitz, special events, flying squad op-
erations, special advertising, etc.).
4) We will attempt to have special Nixon represen-
tatives" (or committees) in all nationalities, union, church,
service, merchant and women's clubs at least as to their city-
wide organizations.
5) Special efforts to influence voters not usually
contacted by Republicans will include mailings, flying squad,
special type advertising and maximum of participation through
Nixon Committees, etc.
6) We are planning the biggest tea party for women
ever given in San Francisco for September 28 in honor of you
or Mrs. Nixon or both of you depending on possible scheduling.
Our invitation list will include wives of labor leaders and
-4-
union members, minorities group leaders and members as well
as leaders from various women's groups and organizations in
San Francisco. We had also hoped to have a special rally
but this will have to be re-examined in light of the present
planning for other Republican October events including the
fund raising dinner.
7) Special mailouts, coffee hours, passing out of
literature and speaker's bureau talks to union and minorities
groups will also be undertaken.
We are trying to find a well known, civic leader and prominent
Democrat who would be willing to act as chairman, co-chairman
or executive vice chairman of the campaign with the hopes that
we would be able to set up a special "Democrats for Nixon"
operation with its own volunteer projects and a certain amount
of its own financing.
Incidentally, I believe local chairmen should be consulted
regarding the mass media in their areas, including billboards,
radio-television and newspaper advertising. The chairman might
have valuable suggestions and at least such consultation would
help them better plan their campaign.
Please excuse my being so long winded but maybe this one letter
will take the place of bombarding you and Bob Haldeman with
individual letters and comments. Incidentally, in my opinion,
having dealt with him for the last months before the Primary,
Bob Haldeman has been doing an excellent job.
Best regards.
Sincerely,
Alan H. Nichols
AHN:bg
cc: Arthur J. Dolan, Jr.
A. F. Derre
William Spencer
A. D. Orrick
H. R. Haldeman
Camp. Ideas
June 29, 1962
Dear Mr. Wright:
Thank you very much for
your letter of June 15th.
I have read the letter you
done
addressed to Mr. Nixon and have passed
it along to him. Your observations and
suggestions will, I am sure, be greatly
appreciated.
Your idea of the rubber
stamp is a good one, and I don't think there
is any postal law against political slogans
on envelopes. I am passing the idea along
to others.
Thank you again for your
thoughtfulness in writing, and for your fine
help and support.
Kindest regards.
Sincerely,
H. R. Haldeman
Mr. Edgar F. Wright
123 North Glenroy Avenue
Los Angeles 49, California
(Dictated by Mr. Haldeman but
not read; signed in his absence)
FOR A BETTER ALIFORT
VOTE FOR
the
ack truk
ON NO
EDGAR F. WRIGHT
passed his on other to
123 NORTH GLENROY AVENUE
LOS ANGELES 49. CALIFORNIA
Dear Mr. Haldeman,
fame 15, 1962 RN
x am enclosing a letter for
the . Nicon - which please read.
a
will appreciate it if you will haved
its him. F have insplaced his address
you will note X have stamped
the tap of this sheet and the envelope
mth a rubber stamp, and am using
this on all letters, checks, innoices, etc
& have purchased fine stamps T inll
give or sell four of them to others,
and ask them to my more stamps
and do the same.
The stamps when ordering more
than one come to 1.92 each. mcl. tax.
If you thunk well of this idea,
you will huorr Suicerely what to do with it
Ps. Bythe way, X don't suppose there
is any postal law against political
slogans on envelopes
good deal
don't think 40
June 27, 1962
Dear Earl:
Thanks very much for your letter of
June 25th.
You have pointed up a good possibility
for using the Heyler editorial, and we'll
certainly give it some further thought.
I have noted that you and wife are interested
in helping out in the months ahead. What
are your thoughts in this connection? Do you
have any specific area of activity in mind?
I'd appreciate hearing from you, Earl.
And thanks again for the time and thought you
gave to the Heyler article. Our Public Relations
Department will take a close look at this.
Best regards.
Sincerely,
H. R. Haldeman
Mr. Earl Ebi
Leo Burnett Company, Inc.
1777 North Vine Street
Hollywood 28, California
LEO BURNETT COMPANY INC.
ADVERTISING
PRUDENTIAL PLAZA . CHICAGO 1, ILLINOIS
TELEPHONE CENTRAL 6.5959
HOLLYWOOD 28, CALIFORNIA
1777 NORTH VINE STREET
HOLLYWOOD 4-7373
June 25, 1962
Mr. Bob Haldeman
3908 Wilshire Blvd.
Los Angeles 5, Calif.
Dear Bob:
The other day I happened to read the enclosed
newspaper observation by Dave Heyler. I was much impressed
by its "to the point" contents and the manner in which it
lays the Republican and Democratic issue on the line.
After giving additional thought to the article
it occurred to me that it might have some excellent value
as a campaign mailing piece. I realize it would be necessary
for Heyler to give his blessing to the idea but just to give you
the idea I whipped up the enclosed letter.
Look it over and see what you think. I realize
there may be need for certain revisions but I do believe
that if the whole thing is kept to a single page it could be
quite effective. The thing I like about it is its poten-
tial for winning Democratic votes. Every Democrat in the
State should receive one.
We, my wife and I, want to do everything we can
to elect Nixon Governor of California.
Kindest regards
2009 Ebi
Rundberg
Thought For The Day
"How beautiful a day can be when
kindness and love are in the beart."
Minister, Beverly Hills
Community Presbyterian Church
Dr. Samuel Robinson Allison,
VOL. 30, NO. 48
LONG RA
Dave Heyler
VIT
EUGENE L. WYMAN, Demo
leader in California, m a k e S
the statement that the fall
election of all Democratic can-
didates here is "in the bag.
His opinion is based on the
split in the Republican Party
between the Nixon and Shell
forces.
And though I hate to
admit it, if Joe Shell contin-
ues to sulk, play hard to get,
and lays down "conditions"
for obvious half-hearted indif-
ferent support, then Wyman is
right, and Brown, etc., will go
in in a walk.
Unfortunately many of the
Goldwater Republicans believe
in the theory of "their man"
or we'll take our dolls and go
home.
THE DIFFERENCE prima-
rily between the Republican
and the Democratic parties to-
day is and should be crystal
clear. We are either for social-
ism and care from the womb
to the tomb
government
control of business
world
government the U.N. tak-
ing over the defense of this
country
or we're against
it.
If you are for these policies,
you should vote solidly for
Democratic candidates
if
you're opposed to these poli-
cies, you should vote solidly
for Republican candidates.
If we shilly-shally we will not
be successful in having at
least closer to what we believe
in and we will permit those
ideas and their representatives
we intensely oppose to take an
ever more tightening grip on
the future of our country.
This is the time to vote
against an ideology you don't
like or want, rather than how
a man parts his hair.
We are at the crossroads to-
day
and it's later than
LARGEST CLA
you think.
Thursday gradu
history of the
1
June 22, 1962
Dear friend:
The following political observation appeared in the
June 21st issue of Rancho Park Citizen, West Los Angeles Citizen.
It is from the desk of Dave Heyler:
" EUGENE L. WYMAN, Demo leader in California, makes the statement
that the fall election of all Democratic candidates here is
"in the bag". His opinion is based on the split in the Republican
Party between the Nixon and Shell forces.
And though I hate to admit it, if Joe Shell continues to sulk,
play hard to get, and lays down "conditions" for obvious half-
hearted indifferent support, then Wyman is right, and Brown, etc.,
will go in in a walk.
Unfortunately many of the Goldwater Republicans believe in the
theory of "their man" or we'll take our dolls and go home.
THE DIFFERENCE primarily between the Republican and the Demo-
cratic parties today is and should be crystal clear. We are either
for socialism and care from the womb to the tomb
government
control of business
world government
the U.N. taking
over the defense of this country
or we're against it.
If you are for these policies, you should vote solidly for
Democratic candidates
if you're opposed to these policies,
you should vote solidly for Republican candidates.
If we shilly-shally we will not be successful in having at
least closer to what we believe in and we will permit those ideas
and their representatives we intensely oppose to take an ever
more tightening grip on the future of our country.
This is the time to vote against an ideology you don't like
or want, rather than how a man parts his hair.
We are at the cressroads today
and it's later than you
think."
Mr. Heyler's remarks are succinot and to the point. Every red-
blooded American should weigh them very carefully and, after
doing so, he will realize the necessity for voting against policies
designed to pave the way for socialism.
Vote REPUBLICAN
and put a stop to these ideas NOW 1
Harrison McCall
5-26-62
Bob Haldeman
Correspondence (file) William Howard Church
Harrison:
X X X
I
I I
File:
Mr. Church's letters will be self-explanatory.
I am wondering if this isn't something you could
follow through on, not only directly with Mr. Church,
date
but in implementing his suggestions?
C (Church)
Campaign Ideas
sutured
So. Calif. Policy Committee (referred w/orig. file) McCall
May 26, 1962
Dear Mr. Evans:
Dick Nixon has shown me his
recent correspondence with you.
X X
I I
We certainly think your idea
of out-of-state letters of support in Dick's
gubernatorial campaign is an excellent one.
This type of activity can be extremely effec-
date
tive in the general campaign period and will
certainly be given every consideration.
The fine help of people like yourself in this
E (Evans)
File: Campaign Ideas
connection would be inzaluable.
If I may, therefore, I will follow
up on this with you direct in the post-primary
campaign period. Meantime, however, if you have
any further thoughts along this line or other
suggestions you feel would be helpful, they will
be gratefully received.
With many thanks and best regards.
WIN WITH NIXON!
H. R. Haldeman
Mr. Lloyd Evans
340 Greenstone Drive
Reno, Nevada
Reno, Nevada
340Greenstone,
May 21, 1962
Evans, Lloyd
Dear Mr. Evans:
Mrs. Mixon has shared with me your
very thoughtful letter of May 16, and I am cer-
tainly grateful to you for your kind offer of
further assistance to my candidacy for Governor
of California.
XX copy
to
You can expect to hear further
from a member of my campaign staff for coordi-
nation of your proposed project with our own
efforts within the State.
With appreciation and every good
wish,
Sincerely,
on
Mr. Lloyd Evans
340 Greenstome Drive
Reno, Nevada
CB
Basic Headquarters (along with pc from Nevada support file)
Sobby
TELEPHONE 2-7376
LLOYD EVANS
BUILDER
LICENSED IN NEVADA
1438 PLUMAS STREET
AND CALIFORNIA
RENO, NEVADA
Mrs Richard Nixon
Beverly Fills
California.
Dear Mrs Nixon:
Some time ago I wrote your husband offering to help
him in his campaign by writing friends and relatives
of mire in California asking them to"Vote for Nixon"
Pichard has accepted my offer and a few days ago I
received literature from his Niyon for Governor
Campaign Committee which I am enclosing in letters I
am writing.
The reason I am writing you is because I have no idea
where he is, therefore I think you can get a message to
him more quickly than any other means I can think of.
I have another idea which may help Mr Nixon during the
general election this fall. Have considered organizing my-
self in a sort of one man committee and ask Nevada people to
write their relatives and friends in California asking
them to Vote for your husband. In the event that this is
satisfactory, I'll need more literature for that purpose.
You see, I am quite corfident that he will be successful
at the primaries.
For your information I have already assured your husband
that T don't want any pay or favors, It is merely that I
havedahigh regard for your husbands ability and California
being a close neighbor of ours, it is much to our intrest
to have fine Governor in Sacramento. I am a retired buil
ding contractor with some time on my hands and I think
my efforts in this cause is a fine way to spend it.
With kindest personal regards to you and your family I am,
Yours very truly,
340 Greenstone Dr
Lloyd Evans
Reno, Nevada.
May 16, 1962
May 14, 1962
Dear Mr. Evenus:
This is just a note to tell you how such
I regret that my heavy schedule of speaking and other
commitments in commection with my campaign for Governor
has made it impossible for me to keep current with my
correspondence.
I did went to assure you, however, that
your letter did not P unnoticed, and that I greatly
appreciated hearing from you.
With every good wish,
Sincerely,
Mr. Lloyd Evans
340 Greenstone Drive
Remo, Nevada
D2
From
Mr.
Mr Richard and Nixon
Lloyd Evans
340 Greenstone Dr
Reno. Nevada.
December 27,1961.
P.O. Box 6539.
Ios Angeles 55, Cal.
copya
Dear Mr Nivon:- Replying to yours of Nov'24 acknowledging receipt
of my letter offering to help you in your campaign for Governor
of California. At this point, I wish to again emphasise that. I am
not seeking any favors, financially, political or otherwise for
any time or money I may incur. My reason for this, as I said
before is that I am positive that your election to the Gover-
nor shin of California will be a fine thing for Nevada as well
as California and the Nation.
I am not in a financial position to tbur the State, nor am I
qualified for platfoem speaking. My thought is that I can send
personal letters to my relatives and friends in California who
are located from the Oregon line to the borders of Mexico, they
include business men, farmers attorneys and believe it or not,
some personal friends in the 49 football line up and the L.A.
Dodgers.
Inasmuch as a letter to each of these people would constitute
a lot of writing and a pretty bulky piece of mail, it has
occured to me that you may have printed mateter concerning your
platform that I could enclose. Furthermore as you can see
I am a damn poor typist.
End
I realize that you are a vey busy man and if you think my sug-
gestion and offer has merit and you care to turn this over to
your campaign headcuarters we can take it from there.
asend Babhec
For your information, I am sending along a SAMPLE letter to
a Japanese in Isleton who carries quite a bit of weight in
22:07
his community,a good citizen and level headed.
>wn
Respectfully
FNC:
Ben Shintanku
Isleton, Cal
Mr Nixon:
This is a sample letter I referred to.
Mr Ben Shintanku
60 Main Bait Shop
Isleton, California.
Dear Bem:
Thanks for your calendar. Mr Mast also got
one and joins me in saying "Thank You" We are getting
some what stirred up about those big stripers. I hope
I dont accidently hook another one of those big prize
winning fish, too hard to get in the boat and all that
publicity in the Examiner an Sacto' Beek. The Field
& Stream magazine's nice prize wasn' hardto take tho
Will phone you about th fishing outlook in
a few days and hope you can reserve a couple of boats
and outboards Looks like our party will have four in
it this time. We dont want to take our boats and motors
wn, one trip with that stuff was enough.
By the way Pen, I am one of the Volunteers for
Nixon for Governor of California. I am cuite sure you
will vote for him anyhow but I'll bring along some lit-
erature that you can pass out to your friends. We are
certain that he will be the best Governor California
ever had. Living in Nevada, I can't vote for him myself
so I am appointing you my proxy.
With best wishes and hoping to see you soon.
I am,
Sincerely yours,
Lloyd Evans
740 Greenstone Dr
Reno, Nevada.
Dec 27th 1961
November 24, 1961
Dear Mr. Evens:
I work you to Incove how such I appreciated
your writing me as you did concerning my condidncy
for Governor of California.
We have a long, hard compaign shond of us
and your support and encouragement at this early date
is most hourtwarming.
VISA every good vish,
Sincerely,
DN
Mr. Lloyd Ilvano
340 Greenstone Drive
Am, Nevada
Bill Spencer
4-23-62
Bob Haldeman
Dear Bill:
Thanks for your idea on the campaign literature
regarding Brown's public receptions. We are working on
sent.F. to
expansion of the Mst.
Thanks too for your memo on the out-of-state
campaign assistance. This will be considered later on
when we starting making fall campaign plans.
Keep the ideas coming.
H
date X
file: Campaign Ideas
INTER-OFFICE MEMORANDUM
ack
Nixon for Governor thas
CONFIDENTIAL
will consider
To:
BOB HALDEMAN
From:
BILL SPENCER
Date: April forfall 19, 1962
Subject:
Distribution:
Downey Orrick, Caspar Weinberger
etc
The following idea is a little wild, but is thrown
in the hopper for due consideration. It is put forward
despite RN's position to date re out-of-state campaign
assistance.
The time is late September or early October. A
display of Democratic unity has just been made by the
appearance in California, inbehalf of Governor Brown, of
Hubert Humphrey, Jack Kennedy and Strom Thurmond. The
media and the public are becoming genuinely concerned
about the failure of leading national Republicans to come
to Mr. Nixon's assistance. Columnists and editorial
writers are beginning to ask if certain Republican guber-
natorial candidates are not looking upon the 1962 election
as a popularity poll to see who should run for President
in 1964, despite disclaimers to the contrary.
Enter on the scene four prominent Republican guber-
natorial candidates plus an elder statesman. The four
each take three days off from their own campaigns to
appear in the respective states of the others. The elder
statesman also visits all four states. The traveling and
speeches can all be condensed into a four day period or
spread out over fifteen or twenty days.
Each candidate and the statesman make one or two
major addresses in each of the other states. Their speeches
are coordinated in advance. They consist of ringing,
eloquent statements of Republican philosophical positions,
plus endorsements of the respective candidates. There is no
conflict, only unity. Eloquence is the key.
What is the end result? Superb media coverage; clear
evidence of Republican unity; a re-statement of Republican
principles; a great boost for the Congressional campaigns.
Or is the idea so wild?
us
William M. Spencer
JMD
Emily Pike
5-25-62
Bob Haldeman
Dear Emily:
Your idea of the letter to the newly
naturalized citizens is a darned good one. We will
work up a draft and try to get this one under way.
Thanks much.
date X I
et
X - No. Calif. - Emily Pike
File: Campaign Ideas
Herb Kalmbach
5-24-62
Bob Haldeman
Bill Spencer called with the suggestion that
we prepare small cards saying "Remember to vote on June 5th"
X
to be distributed to retail stores -- supermarkets, drug
stores etc.
date
Perhaps Minckler or someone could find an angel
to pay $100 to $200 for printing and line up a few
File: Campaign Ideas
corporate executives to see that they are distributed
through their chains.
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Bob Haldeman
Date: April 30, 1962
5/10
From:
Rose Mary Woods
Subject:
Kenneth McCracken
Distribution:
I am attaching hereto a copy of a letter from
Kenneth McCracken of La Grange Park, Illinois.
You will note RN has marked the last sentence
of his letter. It seems to me that aside from possible
financial help we should certainly ask these people to write
all of their friends in California and urge that they participate
in the campaign physically and financially.
RMW:ma
Attachment
INTER-OFFICE MEMORANDUM
Nixon for Governor
fill
To:
Bob Haldeman
Date:
3/14/62
From:
Yvonne AS Smith
Subject:
Approach for General Campaign
Campaign
Distribution: As attached
ideas
All I ask is that this be read and given some thought.
I know you are busy but take time if you can.
YS:ek
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Richard Nixon
Date:
March 14, 1962
From:
Yvonne MS Smith
Subject:
Approach for General Campaign
Distribution: Bob Haldeman, Herb Kalmbach and Staff, Files
With the assumption that we will carry the Primary, I would like to
present this idea for the theme of RN's general campaign, starting,
of course, with his declaration of gratitude to the Republican voters
for selecting him as their candidate. It is my belief that if this
is used, it would be of value to schedule speaking dates through gen-
eral campaign months in order to follow the idea. I also believe that
it is very important and (I think that it has certainly been proven in
past elections), we need an emotional factor. I realize by the time
we all finish with this that there might be little left of the general
idea, however, if it goes out whole, it will prove its value and con-
firm my feeling that it is good.
THIS TYPE OF APPROACH COULD VERY WELL BE WHAT COULD PUSH US OVER THE
LINE AND PICK UP THE NARROW MARGIN WHICH I THINK WE WILL NEED TO DE-
FEAT BROWN!
The greatest speech that RN has ever given was his acceptance speech
at the Convention when he stated it is time to speak up for America.
(Kennedy said there was a space gap which has now been disproven).
Now it seems to me as a Californian, it is time to speak up for Cal-
ifornia - we do not have to apologize to the Rockfellers, to the Henry
Hudsons, to the John F. Kennedys and our Pilgrim Fathers. Before they
came, we were here : one man came out of the South to walk a course up
the Golden Coast of California. Too many of us forget that U.S. 101
and 101 Alternate was known as E1 Camino Real the King's Highway.
As this man walked, he gave us our California heritage. THIS IS NIXON'S
STATE AND HIS NATIVE STATE AND HE IS PART OF THIS HERITAGE. We apol-
ogize to noone, we welcome all 14 million who have and are joining us
to make this the largest, wealthiest and most desirable place in all
America to call "home".
Ifeel that the potentials are unlimited for our general campaign by
walking the path that Father Juanipo Serra laid out, recalling the
history of the past, the present activities and the future of this
state surrounding each of the 22 Missions.
Page Two
I am not a speech writer but I think that our Research Department and
speech writers could do a tremendous job and offer the following as
an example:
This country began in California as a very plain and simple man in
sandals obsessed with the idea that this was a God-given part of the
Universe, crossed the border at what is now called the Rio Grande
River and left our great friends to the South heading North; he es-
tablished his first mission in the new world at San Diego (1769).
(In 1776 when a shot was heard around the World, Serra was already
established in California and beginning to build.
It is interesting to note that the site of the first mission in Cal-
ifornia which many of us have forgotten is now significant in history
for another reason. Another man of vision, Floyd B. Odlum, who chose
to adopt California for his home, proceeded with the production of the
Atlas missile. After being rejected by the U. S. Government, he in-
vested his own money to keep alive this project which carried our first
Astronaut, John Glenn, into space and, strangely enough, it was also
over the Coast of California that our first Astronaut fired his retro-
grade rockets to reenter the earth's gravity. Also, it is interesting
to note that it was Imperial Valley's vast farm area which was the
only place recognized in the world by John Glenn other than the Austra-
lian City which was lighted purposely.
Leaving San Diego, one moves to San Juan Capistrano; tourists from all
over the world and Californians will never forget, once seen, the vision
of the swallows each year that return to this Mission. In our great
world of progress, encompassed by steel and concrete, the simple
God-given things are often forgotten and we of California are proud and
somewhat mystified each year that this feat of nature repeats itself.
(All the world loves a lover and everyone recognizes the song - when
the swallows come back to Capistrano - a California Mission site.)
Our earliest Californians then moved North to Los Angeles, the City of
Angels. Here sprang up a wonderful Mexican settlement - Olvera Street
which is still present to remind us of the culture and importance the
Mexicans placed in settling in this great state. (This would open the
door for Mexican-American approach). Along the Los Angeles River, the
Indian tribes camped (I am certain there is an Indian name and ter-
minology for this area which means "the clouds hung low" - (this would
have to be researched). So smog is nothing new; the Indians were aware
of this atmospheric effect. It is a problem that was here then and has
increased. With work and initiative, we will control it.
Continue moving up the Coast, another step to another site would be
San Francisco. Within a distance where the Indians gathered firewood,
we have Rocketdyne, sub-division of North American which built the
Page Three
booster which shot John Glenn into space and we have Lytton Industries
which provided the servo computers and booster controls which gave
the 20th Century the mechanical computations which kept us in space
communications.
The Indians catalogued California for us. Another site is San Luis
Obispo, Vandenberg Air Force Base (where the 3 billion copper needles
that Glenn thought he might have seen in the atmosphere were launched
and am I right that it was at Vandenberg that General Mac Arthur landed
first when he returned from Tokyo as the conqueror of the Pacific.
In other words, an emotional approach and history lesson that our heri-
tage and defense of this nation lies within California and the hallowed
ground which was walked by a man before our Pilgrim Fathers landed.
Let Brown scream and all of his followers about the "Johnny Come Lately",
we can given them a lesson in history, a pride in the state and a breath
of fresh air, which is vitally needed by all as they are caught in the
hustle and bustle of striving for progress and the future of this great
state.
I cannot take credit for this idea but I think it is one that has un-
limited value and, if accepted, can only take credit for recognizing
it.
I ask only that you consider this and think about it and I feel that
the more you think about it, the more potential you will see. The above
are just a very few suggestions that Research can use - Research would
have an unlimited amount of material available which is probably far
better than I have shown above.
YS:ek