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This file contains:
From Emily Pike to Bob Haldeman, re: Memo on Democratic State Council Committee Meeting. 1 page. [Memo], 3/12/1962
From Emily G. Pike to Bob Haldeman, re: Democratic State Council meeting to be held in San Francisco. 1 page. [Letter], 3/8/1962
Democratic State Central Committee Meeting held March, 2, 3, 1962 San Francisco. 5 pages. [Memo], n.d.
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26127730
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WHSF: Returned, 54-24
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26127730
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document
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WHSF: Returned, 54-24
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This file contains:
From Emily Pike to Bob Haldeman, re: Memo on Democratic State Council Committee Meeting. 1 page. [Memo], 3/12/1962
From Emily G. Pike to Bob Haldeman, re: Democratic State Council meeting to be held in San Francisco. 1 page. [Letter], 3/8/1962
Democratic State Central Committee Meeting held March, 2, 3, 1962 San Francisco. 5 pages. [Memo], n.d.
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
54
24
03/12/1962
Memo
From Emily Pike to Bob Haldeman, re:
Memo on Democratic State Council
Committee Meeting. 1 page.
54
24
03/08/1962
Letter
From Emily G. Pike to Bob Haldeman, re:
Democratic State Council meeting to be held
in San Francisco. 1 page.
54
24
n.d.
Memo
Democratic State Central Committee
Meeting held March, 2, 3, 1962 San
Francisco. 5 pages.
Thursday, July 26, 2007
Page 1 of 1
INTER-OFFICE MEMORANDUM
Nixon for Governor
file
To: H. R. Haldeman
Date: March 12, 1962
From: Emily Pike, San Francisco
Subject: Memorandum on Democratic State Central Committee Meeting
Distribution:
Sophia Telfer
Since writing the attached - which was prepared for hand delivery
to you by Ruth Watson - I understand from Ruth that she has talked
with you about it and your recommendation was to send it to Sophia
Telfer.
This memorandum will transmit a copy to you and a copy to Miss Telfer.
Emily
Emily G. Pike
NIXON FOR GOVERNOR
Northern California Office
Suite 619-620, 525 Market St., San Francisco 5; DO 2-5576
March 8, 1962
Mr. H. R. Haldeman
Campaign Director
Nixon for Governor
3908 Wilshire Boulevard
Los Angeles, California
Dear Bob:
Last week when I read in the newspaper of a Democratic State Central
Committee meeting to be held in San Francisco over the weekend, I asked a
very reliable and tactful Young Republican (Miss Lucia Quigg) to try to get
in and listen for us. She did attend the Saturday workshop session on Speaking
in the Coming Campaign. Iucia took as many notes as was possible in longhand,
and a typed copy (in duplicate) is attached. We hope it will be useful.
I asked Ruth Watson to deliver this to you by hand, rather than having it
perhaps go through several hands in your office. Lucia is a very responsible
person and will not discuss her expedition with others. She is willing to do
this sort of thing again and organize a small group to attend Democratic meet-
ings in the county in the future.
The first section of the report is a resume of general impressions of the
meeting. Lucia was quite shaken by the efficient, well-organized approach com-
pared to our seemingly casual attitude - this relates to the Party as a whole,
not specifically the Nixon campaign.
Section B is the substance in outline form of what was stressed during the
session. The report concludes with her recommendations to others attempting to
infiltrate such meetings.
I have kept one copy of her notes for my own file and will await word from
you as to any further distribution this should have.
Best regards,
Emily
Emily G. Pike
Campaign Manager, San Francisco
Attachment
1
Democratic State Central Committee Meeting
Held- San Francisco
March 2, 3, 1962
Attended- Saturday March 3, only
A. General Impressions
1. Very well dressed
a. Women in hats and furs almost without exception
b. Men - successful business men, from appearances
2. Very friendly and courteous
a. Everyone welcomed individually
3. Definately a Hand picked group from all over the State.
2. A reference was made and people were thanked for leaving
their husbands or wives to attend.
4. Different races represented
a. Negro
: Jewish
Spanish
aristocracy
5. The Meeting very well organized
a. Started on time
b. Had all aids handy-blackboards etc.
6. Group very attentive to business at hand
ao No confusion in background as we often have
b. No leaving in the middle of meeting
C. No talking to friends during meeting
Everyone sat quietly and listened and learned.
They were there for business!
7. Meetings in general schedualed later than ours. Began at 10 AM.
a, Something to know if going to any more
8. Speakers were professors from all over the State.
B. Meeting
1. Dr. Paulson Introduction
2. Dr. Weinz
"Campaign Speaking"
a. General rules of speaking
b. Have conducted a study on why people vote as the do
Roper Survey
-2-
1. 25 - 33 % decide how to vote during campaigns
2. Campaign speeches influence the voters.
a. More you speak to people the more will
turn out.
b. Speaking converts 16 - 25 % of the voters
3. More written material a person reads, the more
determined he will be on his position
4. Last 4 days before election 50 % of voters listen,
and read, and make up their minds.
5. Bolster the party organization by making party
leaders stronger
C. Qualifications of a speaker
1. Be prepared
2. Knowledge of subject
3. How to choose a subject
4. How to attack
5. How to defend
d. What makes an effective speech
1. Fewer the issues the better
2. Speak on Brown's record rather than the attack
on record.
3. Clear Structure
4. Humor
3. LLoyd Crisp -- Preparing, Structuring, and Presenting Speaches
A. Nixon - has an effective delivery:; a pleasant voice;
appears well organized
1. Lists 3 points
When you listen to speach point 1 contradicts
point 3 and point 2 may not even be related
" So Listen! "
b. Structure
1. Introduction
2. Body - contains proof
-3-
3. Conclusion
C. Presentation
1. Ask -
a. Size of audience
b. Kind of group
C. Time
d. Order of speakers
e. Discuss only one issue
f. Do not read - practice
2. Visual communication
a. Movements of body
EX. Take off and put on glasses - bad
b. Reinforce what saying with flowing body
movements
c. Eye Contact necessary
3. Language and matters of expression
a. As raise volume also raise pitch - result
a squeak.
4. Material
a. Know group - so material can be selected
to interest them.
5. Do not immitate
Develope own effectiveness
4. Dr. Dell -- Attack and Defence
" Nixon will be prime target "
a. Attack
1. Gov. Brown's 4 years in power. He has a fine
program
Nixon must prove where Brown weak and where
he will be stronger.
2. Nixon going to counties looking for issues
He does not know California issues - so is
using national issues
a. May not care about State issues
b. Wants a MARRIAM national office
C. Using California as a political stepping stone.
3. Refresh voters minds on what Nixon has done in
the past -
Helen G Douglas ?
-4-
or Helena Voger ?
And Refshagie ?
4. How to attack opposition
a. In 16 years Nixon not made up his mind *
Rolls withe the tide
b. Nixon does not answer an argument head on -
Checkers - 1952 - cloth coat
c. Run against ghosts -
" They say I am afraid to say such
Nixon must prove
and such "
d. Name calling without specific evidence -
" Bungling in Sacramento "
Nixon must prove
Never defined.
e. Inconsistency of many quotes
Nixon makes it appear unamerican to
critize America.
f. When Nixon answering question at U. C.
Murray Chaltner Chotiner
Nixon not bblieve in debate unless
favors him and turns questions to
his advantage.
g. Think one of the major issues in California
Communism -
1. Make Nixon prove it
2. Use Joe Shell's statement *
Communism not an issue and
Nixon is making it one.
h. Nixon denounced Birches months after
everyone else -
Nixon a Johnny come lately - so
will say Nixon sympathetic toward Birches
i. Budget -
1. Fiscal Irresponsibility
L. A. Times Feb. 18
Henry Falen - Geendale to advise
Nixon. This shows Nixon does not
know how to attack budget.
-5-
2. Bring up President Eisenhower's 12
billion budget and Nixon made no rebutal
against it.
Democrats will use - California a great state, has a great
government, and therefore meeds a great tax to support it and
must continue to have if our children can be educated and
grow up proud of California. Does not need a cut rate form of
government.
C. The meeting then broke up into smaller groups where they were led by the
above professors in :
1. How to critize a speach
2. How to speak themselves.
Suggestions to others who may undertake similar excursions:
1. Go in groups of 2 or 3 -
This gives you someont to talk with and discourages others
from coming up to you.
2. Join the Young Democrats and attend a few meetings as a social
member.
3. Learn to turn questions *
Comment on a hat - dress etc. to get you out of spots
4. Walk in as if you belong.