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Purpose, method, status, and requirements reports. 19 pages. [Report], 2/27/1962
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WHSF: Returned, 57-3
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WHSF: Returned, 57-3
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Purpose, method, status, and requirements reports. 19 pages. [Report], 2/27/1962
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Richard M. Nixon's Returned Materials Collection
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
57
3
02/27/1962
Report
Purpose, method, status, and requirements
reports. 19 pages.
Friday, July 20, 2007
Page 1 of 1
2-27-62
WIN PROGRAM
PURPOSE
To provide an organizational structure for attracting and activating
those persons interested in the Nixon cause who are not presently
active in Republican party activities, using the basis of common
occupational interests.
METHOD
Creation of a vast number of "Committees for Nixon" broken down to
the smallest possible occupational groups and geographic areas, thus
a "Barbers for Nixon in Redondo Beach" and each other community; an
"Insurance Secretaries for Nixon" organization, etc. This program
also envisions Nixon organizations within large companies on a depart-
mental or floor-by-floor basis as is often used for United Fund Drives,
etc.
STATUS
Program is in basic organizational stage under the staff direction of
Norton Norris.
REQUIREMENTS
Volunteer staff to sort through green cards and break down potential
leaders for various groups - make the basic contacts and get the program
under way under staff direction. Also, continuing volunteer staff assis-
tance to expand and coordinate,
Page 2
KEY PROGRAM
PURPOSE
To provide an organizational structure for a program of letters to the
editors, contact with publishers, broadcasters, commentators, etc. in
all media to voice pro-Nixon opinions, commend the media on good Nixon
coverage, and express dissatisfaction with unfair or biased coverage.
METHOD
Organization by County and community within County under pyramid struc-
ture with small well-trained corps of letter-writers, including special-
ists on specific subjects. Program to be completely unpublicized and
coordinated primarily by telephone.
STATUS
Program under way under staff direction of Carol Arth in several counties.
REQUIREMENTS
Large number of volunteers to implement program county-by-county and
community-by-community, plus volunteer assistance at headquarters in basic
administration under staff direction.
Page 3
MONITOR PROGRAM
PURPOSE
To systematically and continuously monitor all key radio and television
commentators and newscasters, and to maintain an accurate continuous
file of their attitudes, approach and presentation of all news and
comments regarding the gubernatorial campaign.
METHOD
Teams of monitors set up assigned to each program with at least two or
three individuals assigned to each specific program so that if one misses,
the other will cover it, and so that personal bias will be somewhat modi-
fied. Weekly report in writing from each monitor on each program.
STATUS
Nothing done as yet. Staff direction under Carol Arth.
REQUIREMENTS
A Volunteer Chairman. Volunteers who are able to assure us of their
ability and availability to monitor specific programs at all times and
keep accurate reports on them. Headquarters volunteer staff to assemble
reports and follow through on monitors.
Page 4
OPERATION TELEPHONE
PURPOSE
To provide large corps of volunteers and available telephones for massive
contact with voters.
METHOD
Same basic pattern as used in 1960 with whatever recommended improvements
as are practical.
STATUS
Nothing done as yet. Staff responsibility under Carol Arth.
REQUIREMENTS
Entire new Operation Telephone setup after decision as to specific assign-
ments to be carried out in primary campaign, if any.
Page 5
REGISTRATION DRIVE
PURPOSE
To utilize interested Nixon workers for the prupose of registering
Republican voters prior to the primary.
METHOD
Train as many Nixon people as possible to qualify as deputy registrars
and start coverage program under direction of field division. Maximum
number of prospects screened for Nixon interests prior to registering,
Worked in conjunction with, and as a supplement to, regular GOP regis-
tration drive by supplying additional manpower.
STATUS
Nothing done as yet. Staff direction under John Kalmbach.
REQUIREMENTS
Volunteer chairman. Maximum number of interested and competent volunteers
to qualify as deputy registrars and start to work. This program must be
completed within the next 6 weeks. It can then be re-activated for the
general election.
Page 6
ELECTION BOARD MEMBERS
PURPOSE
To insure equal balance of Republican members of election boards in all
precincts and thus to supplement activity of official Republican organi-
zation by utilizing interested Nixon volunteers.
METHOD
Instruction manual to be prepared by volunteers and available to inter-
ested participants, explaining how to get on an election board and what
you can do as a member.
STATUS
Nothing done. Staff direction under John Kalmbach.
REQUIREMENTS
Volunteer chairman. Maximum number of interested people with several key
people to direct the operation.
Page 7
POLL WATCHERS AND ELECTION OFFICIALS
PURPOSE
To train as many pro-Nixon men as possible in the techniques of election
day poll-watching, challenging, etc., so that we can insure maximum Nixon
vote and minimum democratic vote possible, and also to provide crews for
heavily democratic precincts to be sure that all pro-Nixon votes are
counted and all invalid democratic votes are disqualified.
STATUS
Nothing done. Staff direction under John Kalmbach.
REQUIREMENTS
Male volunteer chairman. Maximum number of male volunteers to take proper
training and be available on election day. At this early stage the program
should be pyramided with a few key people taking training now and then con-
ducting courses for others.
NIXON FOR GOVERNOR
Page 8
STATE-WIDE COMMITTEE
PURPOSE
To provide a membership organization for anyone who wishes to sign up
in the Nixon campaign and to provide recognition to those who do sign up
in the form of a card and pin. Further to provide incentive for members
to work actively in securing new members.
METHOD
Membership organization which costs $1.00 contribution to join, using
green pledge cards as application cards. Members are provided with a
gold "N" pin and a membership card, together with a form for signing up
additional members. Any member signing up 25 additional members receives
a special California outline pin and a gold charter member card. Possible
additional incentives for larger numbers of sign-ups. Program is planned
to be self-sustaining with costs to be met by the $1.00 contributions.
STATUS
Mailing went out week of February 12th to approximately 30,000 who had
indicated interest in Nixon campaign, encouraging them to participate in
this activity. Membership cards and pins were sent to all who have sent
in green pledge cards up to now. Staff direction under Doris Thielen.
REQUIREMENTS
A minor amount of volunteer office help to record and process membership
applications and post credits as members get new members.
Page 9
BUMPER STRIP PROGRAM
PURPOSE
To get maximum number of Nixon bumper strips or car stockers Onto auto-
mobiles throughout the State.
METHOD
Through the Nixon organization, set up teams of high school kids to work
supermarket parking lots and other large automobile concentrations, such
as sporting events, stopping each car and asking if they would like a
Nixon sticker or bumper strip, and affixing it immediately. Emphasis on
window stickers.
STATUS
Nothing done yet.
REQUIREMENTS
Volunteer chairman. Adult direction and teen-age crews. Should try test
program as soon as possible and if even moderately successful, expand
state-wide immediately.
Page 10
SPEAKERS BUREAU
PURPOSE
To recruit, train and administer a corps of qualified speakers to fill
speaking engagements which the candidate cannot make and to fill speak-
ing requests for other groups. A secondary purpose is to seek forums
for these qualified speakers.
METHOD
Establishment of speakers bureau with staff assistance but primarily
manned by volunteers to recruit trained speakers and schedule speakers.
STATUS
Nothing set up as yet. Staff direction under Charles Farrington.
REQUIREMENTS
Volunteer chairman. Recruiting program for speakers and volunteer help
for administering the bureau itself.
Page 11
NIXON NEWSLETTER
PURPOSE
To provide a periodic report to all interested parties on the progress
of the campaign.
METHOD
A newsletter sent out by mail.
STATUS
First newsletter distributed week of February 12th. Staff direction
under Charles Farrington.
REQUIREMENTS
One or two volunteer editors to assemble and write up material for
future letters.
Page 12
SPECIAL LETTER PROGRAM
PURPOSE
To provide the means for sending letters from the candidate to people
throughout the state who have distinguished themselves by some worthy
act or accomplishment.
METHOD
A team of volunteers to scan newspapers for suitable recipients and to
draft proposed letters or to assign recipients to specific form letters
for general catagories. Also volunteer typists to handle actual prepara-
tion of letters for candidate's signature.
STATUS
Nothing done. Staff direction under Charles Farrington.
REQUIREMENTS
Volunteer chairman. Volunteers to take on the project and direct it as
outlined above.
Page 13
HEADQUARTERS BASIC ACTIVITIES
PURPOSE
To staff and operate the basic campaign headquarters.
METHOD
Small corps of volunteers to handle filing, addressing, etc.
STATUS
Already extremely active. Staff direction under Doris Thielen.
REQUIREMENTS
Headquarters volunteer chairman. Maintenance and possible bolstering of
present group. Night crews to fill in typing assignments and regular
work, receive visitors, and man switchboard. Same for Saturday.
Page 14
SPECIAL MAIL FOLLOW-UP
PURPOSE
To answer headquarters mail on such subjects as suggestions for the
campaign, complaints, special achievement in signing up pledge sheets,
etc. Also, to analyze suggestion mail and recap good ideas.
METHOD
A group of skilled volunteers to scan incoming mail and prepare replies
or assign the mail to proper form replies.
STATUS
Nothing done on this on an organized basis as yet. Staff direction un-
der Doris Thielen.
REQUIREMENTS
Volunteer chairman. A standard procedure for handling this mail and
sufficient personnel to keep it up.
Page 15
JEWELRY SALES
PURPOSE
To advise district headquarters on items available and to coordinate
jewelry sales activities and stimulate such activities throughout the
state.
METHOD
Volunteer personnel to direct and screen potential jewelry supplies and
disseminate information to district headquarters.
STATUS
Nothing done on this. Staff direction under Sammy Sammelman.
REQUIREMENTS
Small group of volunteers to handle, or possibly just one person.
Page 16
PILOT PROJECT - DOOR TO DOOR SIGN-UP
PURPOSE
To canvass potentially friendly districts and sign up maximum number of
people for Nixon.
METHOD
Two-man teams possibly working with a registrar to make maximum possible
door-to-door canvass - find Nixon supporters and sign them up. Obtain
financial contribution, if possible, and supply materials, etc. Pilot
project to be conducted in selected area to determine rate of efficiency
of this program and evaluate desirability of setting this up throughout
the county organizations.
STATUS
Nothing done as yet. Staff direction under John Kalmbach.
REQUIREMENTS
Volunteer chairman. Key team of volunteers to try this on pilot basis.
Page 17
STUDY GROUP PROGRAM
PURPOSE
To provide a systematic means for people interested in general or
specific areas of the campaign strategy or issues, to meet and discuss
these matters and prepare recommendation papers for consideration by
the campaign management and candidate.
METHOD
A volunteer coordinator and adquate assistance to encourage the develop-
ment of these programs and to guide the groups in setting up the activity
and coordinate, evaluate and screen incoming reports.
STATUS
Nothing done. Staff direction under Carol Arth.
REQUIREMENTS
A volunteer coordinator and basic staff to get the program underway.
Page 18
"FRIENDLY EAR" PROGRAM
PURPOSE
To supplement the professional staff's ability to listen to and talk with
interested persons calling in or stoppling by the headquarters to discuss
various aspects of the campaign.
METHOD
A rotating schedule of volunteer personnel available at all times in head-
quarters to take phone calls and chat with visitors so that they are able
to express their views and ask their questions without occupying tremendous
amounts of professional staff time. This program was handled by retired
Generals and Admirals in San Francisco during the 1960 campaign and worked
very successfully. A similar setup might be useful this time.
STATUS
Nothing done as of now. Staff direction under Yvonne Smith.
REQUIREMENTS
Volunteer chairman. Properly qualified personnel available on a specific
time period basis to man this program at all hours the headquarters are
open.
Page19
VOLUNTEER PERSONNEL DIVISION
PURPOSE
To assure full utilization of all volunteer help and to provide assign-
ments for each volunteer commensurate with and suitable to his or her
particular abilities and interests. To insure that everyone no one who offers
to help in any way is not given the opportunity.
METHOD
A volunteer personnel division consisting of volunteer staff fully in=
formed on all phases of campaign activity and all personnel needs for
each volunteer program. This staff to screen all offers to help and to
assign each applicant to best possible spot.
STATUS
Nothing done as of now. Staff direction shared by John Kalmbach, Charles
Farrington and Carol Arth.
REQUIREMENTS
Volunteer personnel chairman. Small volunteer staff to handle the project.