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Quote by Edmund Burke [Other Document], n.d.
Quote by Elihu Root. [Other Document], n.d.
Premise for Long Range Plan for the Preservation of Personal Freedom and a Free Economy. [Memo], n.d.
Political Responsibilities of Management. 3 pages [Memo], n.d.
National Organization. [Letter], n.d.
State Organization. 2 pages. [Memo], n.d.
Integrate Finance Program. 5 pages. [Memo], n.d.
Premliminary Study on Essential Elements for a Successful Employee Educational Program. 2 pages. [Memo], n.d.
You've Got to Have a Heart. [Memo], n.d.
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WHSF: Returned, 57-6
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WHSF: Returned, 57-6
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This file contains:
Quote by Edmund Burke [Other Document], n.d.
Quote by Elihu Root. [Other Document], n.d.
Premise for Long Range Plan for the Preservation of Personal Freedom and a Free Economy. [Memo], n.d.
Political Responsibilities of Management. 3 pages [Memo], n.d.
National Organization. [Letter], n.d.
State Organization. 2 pages. [Memo], n.d.
Integrate Finance Program. 5 pages. [Memo], n.d.
Premliminary Study on Essential Elements for a Successful Employee Educational Program. 2 pages. [Memo], n.d.
You've Got to Have a Heart. [Memo], n.d.
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Richard M. Nixon's Returned Materials Collection
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
57
6
n.d.
Other Document
Quote by Edmund Burke
57
6
n.d.
Other Document
Quote by Elihu Root.
57
6
n.d.
Memo
Premise for Long Range Plan for the
Preservation of Personal Freedom and a Free
Economy.
57
6
n.d.
Memo
Political Responsibilities of Management. 3
pages
57
6
n.d.
Letter
National Organization.
57
6
n.d.
Memo
State Organization. 2 pages.
Friday, July 20, 2007
Page 1 of 2
Box Number Folder Number Document Date
Document Type
Document Description
57
6
n.d.
Memo
Integrate Finance Program. 5 pages.
57
6
n.d.
Memo
Premliminary Study on Essential Elements
for a Successful Employee Educational
Program. 2 pages.
57
6
n.d.
Memo
You've Got to Have a Heart.
Friday, July 20, 2007
Page 2 of 2
"THE ONLY THING NECESSARY FOR THE
TRIUMPH OF EVIL, IS FOR GOOD MEN TO
DO NOTHING"
Edmund Burke
IN PRESENTING SAINT GAUDENS' STATUE OF LINCOLN
TO THE BRITISH PEOPLE IN LONDON IN 1920, ELIHU
ROOT SAID:
"Politics is the practical exercise of the
art of self-government, and somebody
must attend to it if we are to have self-
government; somebody must study it, and
learn the art, and exercise patience and
sympathy and skill to bring the multitude
of opinions and wishes of self-governing
people into such order that some prevailing
opinion may be expressed and peaceably ac-
cepted. Otherwise, confusion will result
either in dictatorship or anarchy. The
principal ground of reproach against any
American citizen should be that he is not
a politician. Everyone ought to be, as
Lincoln was. "
PREMISE
We did not win a glorious victory last November. We suffered
a crushing defeat - - an extension of a trend (nationally speaking)
which started years ago.
We cannot look forward to a change in this trend unless we make
an organized and dedicated effort to change it.
We face an organized minority - arbitrary - and often corrupt.
The Republican Party is the only vehicle available with which to
meet this challenge.
We can refuse to participate because we do not agree with parts
of the Republican program. This attitude can only insure the success
of the "Labor Leader" controlled Democratic Party.
To be really honest with ourselves - we must recognize that
the present minority position of the Republican Party is in a large
part due to our own lack of participation.
Our only alternative is to back the Republican Party with our time
and our money - - and, over a period of years, rebuild it into an
effective instrumentality for preserving personal freedom and a free
economy.
THERE IS NO OTHER ALTERNATIVE
POLITICAL RESPONSIBILITIES OF MANAGEMENT
Excerpts from a recent speech by Ralph J. Cordiner,
President of the General Electric Company
(Paragraph Headings - Justin Dart)
Vision Must Be Broadened
"Beyond the traditional assignment, the making of
material things, lies a whole spectrum of political
and social responsibilities that are urgently clamor-
ing for attention. These responsibilities must be
managed with the same energy and effectiveness that
the manager now accords his material work. If he
does not, I am afraid that the professional manager
will become as obsolete as the tycoon, and the work
of managing will be taken over by the state with
political officials doing the planning and policy
guidance, while domesticated bureaucrats -- the
professional ex-managers -- are assigned such ad-
ministrative details as producing and selling goods. "
Look at the Record
"If these seem like unwarranted fears, simply look
at what has happened around the world in the past
40 years. The totalitarian states and the so-called
'mixed economies' which characterize most of the
globe today owe their existence, in part, to business-
men who failed to measure up to the full responsibil-
ities of a free society and a free market. "
We Haven't Seen the Forest for the Trees
"While the professional manager has been working
with brilliance and energy at his material assignment,
others have been working with equal energy to destroy
the reputation of the business man, discredit his
achievements, subject him to increasing government
regulation and interference, and ultimately to wreck
the uniquely successful system of American capitalism.
The more we business men are attacked on the political
front, the more we seem to withdraw, with our feelings hurt
to work harder on the material assignment of producing
goods. But this will not solve the problem."
- 2 -
Business Managers Must Be Governed by Principle Rather
Than "Selfish Expediency"
"We will have to become students, humbly seeking to
know more about the economic, political, and ethical
principles that vitalize this new 'people's capitalism.'
We need to develop a greater feeling for the human
considerations that loom so large in the final outcome
of all our efforts. When we have developed this greater
sensitivity and knowledge, we can be more confident
that our decisions and actions are what we earnestly
want them to be in the balanced best interests of all.
We need to 'do right voluntarily.' We can hardly expect
to have either self-respect or public support if our own
actions betray mean motives, shallow minds, or double
standards. Inward integrity is what we expect of other
men, and it is what they expect of us. "
Educational Program Essential
"We businessmen need to study the future. We must
anticipate the major social, political, and economic
trends and help to shape them. We must also help the
public understand these changes and make choices that
are in their own best interests.
Businessmen cannot afford the luxury of standing quietly
on the sidelines while others lead America down the
'something-for-nothing" trail toward a more regimented
and socialized society. We must construct our own,
more appealing vision of the future - a future which
increases human dignity, human freedom, and human
achievement.
We in business need to learn to communicate our con-
victions and aspirations. Why do we so often remain
silent while our company, or our industry, or the entire
business community is subjected to irresponsible attack?
Why do we allow a few noisy demagogues to turn business-
man against businessman, to grab off credit for our achieve-
ments, or to undermine the very foundations of public con-
fidence? Have we so few ideas Have we so little to speak
about? Or are we simply afraid to take them on in the
battle of ideas ? The new responsibilities of the professional
manager include the responsibility to make his opinions
heard, understood, and believed in the arena of public
- 3 -
opinion. This responsibility is shared by other employees,
but the manager must provide the leadership.
The professional manager and his associates must set
about making it good politics to be for what business
is for. This is not so much a matter of buttonholing
congressmen and establishing more effective lobbies,
although we businessmen have as much right to do this
as others do. More important is the grass roots work
of letting our employees, our neighbors, and the public
officials serving our own local area know what contri-
butions we make to community life and prosperity, and
where we stand on significant issues. We need, in other
words, to build popular support for those causes which
we consider to be good for the community and the nation,
so that the great majority of politicians who sincerely
want to serve the best interests of their constituents
will have the assurance that it is politically wise to do SO. "
We Must Put Our Weight Behind an Organized Program
"We in business need to learn how to be politically
effective. Government is becoming a more significant
factor in business decisions with every passing year.
The pressure groups that are trying to squeeze more
than their share out of the proceeds of business are
turning increasingly to politics. Professional managers
must recognize this trend and learn how to manage
their political resources with as much skill as they
now manage their material and technical resources."
We've Got to Be Partisan
"There is a whole new field to be explored in this
matter of discovering and organizing the political
resources of business. Perhaps in the past the
manager has not felt that this was a part of his
assignment. It is now. "
NATIONAL ORGANIZATION
Political
A. Recruit Virile Leadership in States Where it Does
Not Now Exist
Outstandingly capable professional and volunteer
manpower must be provided to uncover vigorous,
influential and intelligent leadership in the states
where it is not now functioning adequately.
B. Coordinate and Stimulate
The National Organization should be the coordinating
and stimulating instrumentality for all the states.
It should take the best parts of each State program
and convey them to every State organization.
C. Educational Information
The National Committee should have educational and
statistical departments to provide all the States'
Educational Directors with the widest possible
variety of information. This can then be adapted
to local situations according to the best judgement
of the State Educational Directors.
D. Personnel Activity
The National Committee should rate all Senators
and Representatives in Washington according to
their ability, integrity, electability, ability to work
with other people, and general effectiveness. This
would help the states know which members should
be weeded out because of their vulnerability.
STATE ORGANIZATION
Political
A. Professional Staff
Each state should have a full time professional Director.
Many states will have to have a number of additional
professionals depending upon the size and geographical
spread.
(Every successful large fund raising organization is
tied together with a professional staff: Red Cross,
Community Chest, United Fund Campaigns, Boy Scouts,
and many others.)
Professional organizations should, of course, be arranged
in accordance with the State organization pattern. In some
states, laws make various forms of State organization
mandatory. This professional organization will provide
the integration follow-up and impetus to make sure that
the political organization is adequately staffed from the
top - - down to each precinct.
They will see that the records of the precinct captain
and all the rest of the precinct organization are complete
and up to date and will keep track of the proficiency at
all levels.
This professional organization, together with voluntary
leadership, will work out a plan for coordinating the
efforts of the various groups now working individually.
For example - - Young Republicans, Women's Organiza-
tions, Citizens for Eisenhower (which probably will be
preserved as the Citizens for the Preservation of the
Free Enterprise System), Republican Associates,
Republican Clubs, etc. The lack of coordination between
these groups is pathetic.
B. Educational Director
The Educational Director should be of such calibre that he
can prepare timely economic and political information for
dissemination through business and professional groups,
as well as prepare speeches, forums, television and radio
programs directed at educators (both at the high school
and college level), the clergy (all phases), white collar
workers, farmers, retired persons, doctors and lawyers
and other professional people, and similar substantial
segments of American people. Special attention should
be given the minority groups.
He can also prepare material for the month-in, month-
out use of the precinct workers. This will not only
inspire the workers but will give them a reason for
calling on the people in their precinct.
He will receive statistics, educational ideas and material
from the National Committee's Educational Director. He
will then localize this material for State use.
C. Recruitment of Personnel
Business and professional leaders will be called upon to
urge some of their key people to participate in precinct
and other levels of political activity. This is currently
practiced in Community Chest, Red Cross, United Fund
and a host of other country-wide causes. There are
some labor leaders who believe that a sound and balanced
national economy serves the best interests of their
members. They should be urged to participate in this
program.
INTEGRATED FINANCE PROGRAM
National - - State - - County
A. UNITED DRIVE
One solicitation for everything - county - state - national - no
other solicitation.
All the funds necessary for all Republican financing purposes
should be raised by the several states.
No funds will be solicited by the National Committee for special
events or any other purpose except through the State organizations.
In the last campaign there were National solicitations for
Citizens for Eisenhower
Birthday Television
Convention Expense
Closed Circuit Television of "Salute to Ike Dinner"
Special Newspaper Campaigns
National Committee Expenditures beyond the Budget
Etc.
B. THE ROLE OF THE NATIONAL COMMITTEE
It will be the undertaking of the Republican National Finance Committee
to do the following:
1.
To interest community leaders in the several states to take
an active part in the leadership in their state fund raising
and political activities.
2.
To aid and stimulate State Finance Committees to secure the
services of an unusually competent, well paid, professional
State Finance Director to put this finance program on an
organized basis.
3.
To help them apply the national "Annual Subscription" program
as it applies to both their national and domestic entities
(business, professional, labor).
4.
To assist the State Finance Committees in their "broad base"
solicitation program - - including house to house solicitations.
(Details of these programs will be outlined under the Secondary
Program.)
- 2 -
C. "ANNUAL SUBSCRIPTION" PROGRAM
1.
How it Works. The head of a business family, or professional
family, is asked to undertake the responsibility for raising a
"fair share" amount from his own entity. This is limited to
their own business associates and their families. (Does not
include anyone with whom they do business or anyone who
services their business.)
a.)
This solicitation minimizes the number of
calls necessary to make on substantial
prospects.
b.)
The "head man" can arrange for an effective
solicitation far easier than any one from the
outside.
2.
"Fair Share". To get adequate "fair share" quotas you must
know how much you want from an individual or group of
individuals. It is essential to establish a group of "pace
makers" as a background for your "fair share" price.
3.
"Annual Subscriptions" are solicited on a two year basis.
This takes the desperation out of financing. It assures
adequate funds for a well organized and thoughtfully planned
program. It provides for a first class professional organization.
4.
State Wide and Local Groups. The "annual subscription" plan
should be applied to any entity of substance whether it is
national in scope, state-wide in scope, or only a one unit
operation. The importance of knowing you are going to get
adequate funds for a two year period is the important factor.
The effect of this program is to put giving truly on an annual
basis. This permits continuity of organization without which
there can be no effective effort.
5.
The "Spread Out". National entities will distribute their sub-
scription in all the states and counties where they have
activities of any substance. Why?
a.)
It's the worst kind of public relations not
to participate locally.
b.)
The Congressman running in the most
remote district in the United States is just
as important as the Congressman running
from the largest district in New York.
- 3 -
c.)
Republican County Chairmen get really
anti-bigness when local needs and problems
are ignored.
d.)
Mergers have aggravated this problem.
6.
Secondary Program. The subscriber, after having completed
the above program, is then asked to accept an assignment of
soliciting individuals selected from among his business or
personal relationships. For instance - - business contacts,
insurance brokers, attorneys, auditors, etc. These are
all individual assignments so there is only one solicitation
for each entity.
7.
Soliciting small contributions. The soliciting of small con-
tributions takes a vast and complicated organization. It is
ordinarily undertaken by women. It takes large professional
staffs to organize the women's efforts and to keep them moving.
Nevertheless, this program is strongly recommended. Its
real purpose is to sell hundreds of thousands of small size
"tickets on the race. " This is the surest way known to
secure both interest and votes of the participants.
This program must necessarily follow the "Annual Subsription"
and the Secondary Plan because it cannot be effectively under-
taken without adequate funds for the professional planning and
follow up.
D. WHAT'S THE RUSH?
1.
Without adequate funds committed, no state or county can
secure the services of a top quality professional staff.
2.
Candidates in 1958 will not trust the United Fund program
unless adequate funds are in the treasury at the beginning
of the year to convince them of the certainty of getting the
rest of the money.
E. HOW DO WE GET STARTED?
The following page shows the Vice Chairman of the National
Finance Committee responsible for your state.
Please make no "fair share price-outs" without contacting
your Vice Chairman.
-4-
The Regional Vice Chairmen all over the United States have
worked together on all national and quasi-national "fair share"
quotas. It is self-evident that if this is not done, substantial
inequalities occur.
Pricing-out your Principle Prospects. Don't wait to price
them all out. Take the first 25 or 50 or whatever fits your
particular pattern. Get to work on them and do your secondary
price-outs while you are working on the original group.
Pace Makers. It is very important that you, as the head of
this campaign, set your own standard on a little stiffer basis
than you are setting for others. You may then ask them to
join with you in what you are doing - rather than telling them
what they ought to do.
F. HOW TO SELL THIS PROGRAM.
1. The "Premise", as set forth in the beginning of this
presentation, must be your taking-off point. Otherwise
the prospects will evade the real issue by citing the things
they don't like.
2. The importance of the program must be established.
The free economic climate is being destroyed by
a Labor Monopoly. Wage inflation is endanger-
ing our economic security.
Legislation is the only possible remedy for this
situation. Selecting and backing the right can-
didate for the Congress of the United States is
the only way to get this legislation passed.
Selling the workers of America that they may
become pawns and slaves of Labor Leaders
is the educational job which we must undertake.
We must, therefore, properly finance a per-
manent professionally directed organization to
activate this program.
3. Cost. The cost of this program is microscopic when you
use, as a reference point, some of the costs in your business -
or anybody's business. It is likewise insignificant in comparison
to personal net worth.
- 5 -
4.
A few examples:
This year, Proctor & Gamble will spend $93, 000, 000
advertising soap, detergents, cosmetic items, etc.
The annual cost of running this Free Enterprise
Campaign is approximately four hundredths of one
per cent of the net gain in the value of common
stocks on the New York Stock Exchange since
President Eisenhower took office.
The total annual expenditure necessary to get this
job done is eight tenths of one per cent of the 1956
profits (net after taxes) of the five largest copor-
ations in the United States.
(Other reference points as to the relative low cost
of this program will be supplied by Members of
the National Committee Staff.)
PRELIMINARY STUDY ON ESSENTIAL ELEMENTS FOR A
SUCCESSFUL EMPLOYEE EDUCATIONAL PROGRAM
Three years ago Fortune Magazine did a story on the
educational programs of three hundred leading American
corporations. They were found to be largely ineffective
because they did not contain essential factors.
William H. Whyte, Associate Editor of Fortune, wrote a
book after this study was completed titled "Who's Listening. "
After reading this book twice and spending an hour and a
half with Mr. Whyte, we jointly agreed on the following
essentials for a really successful employee program.
(Thomas E. Dewey likewise agreed.)
1.
The better the fundamental relationship existing
between management and employees the more
successful the program.
2. Position taken by management must be frankly
partisan. (Non-partisan programs have, in
general, proved to be impotent.)
3.
There must be a provision for employee response.
In other words, it must be a two way channel of
communication.
4. The communication should be simple and direct
in language and presentation. It should not look
as though it had been prepared by a public relations
counsel or by an advertising agency.
5.
The communication should be as personalized as
possible. Ideally, they should be signed by the head
of the business - the head of a division - plant,
warehouse or factory department heads - depending
upon the individual situation and relationship.
6. They should be directed to the home - not the
office - and should be personally addressed to the
employee and his or her spouse. The spouse's
vote is just as important as the employee's vote
and often helps to influence the employee.
7.
The principles explained should be related to the
personal prosperity and security of the individual
to whom it is addressed.
8.
Communications (even though prepared in the main
by central offices) should be localized by tying in
certain company activities.
9.
Few business situations justify a one-year advertising
program. Similarly, an educational program should
be better the second year than the first and more
effective the fifth year than the second. It is just as
unending as business training or an advertising
program.
10. This educational program should not only explain
the workings of the Free Enterprise system, but
should also keeppointing out the fact that it produces
more of everything - for more people - than any
other system on earth.
It should also keep driving month after month, year
after year, the fundamental principle that no group
or segment of the American people can ever abridge
the right of any other group without destroying the
principles which guarantee their own freedom.
YOU'VE GOT TO HAVE HEART
Individuals heading either the political or financial end of
these programs, at the State or County or any other level,
can get the job done only if they are willing to give it their
fullest effort . - put aside personal pride and prejudice - -
keep trying in spite of egocentrics, immature personalities,
shortsighted individuals, and all the rest of the obstacles
thrown in their paths.
It all boils down to this - - - has prosperity made us so
soft that we do not have the dedication, energy, guts or
vision to preserve the framework of free people and free
enterprise?
Our forebearers gave their lives so that freedom could be
our heritage. Are we so lazy and so stupid that we will not
give a portion of our substance and a generous share of our
energy to preserve this heritage?