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This file contains:
Schedule for "Win with Nixon Leadership Conference." 2 pages. 2 copies. [Other Document], 9/8/1962
To All Nixon County Chairmen from Northern California Campaign Chairman re: Candidate Scheduling and Campaign Materials. 1 page. 2 copies. [Memo], 8/15/1962
To County Chairmen from Registration Chairman re: voter registration drive. 3 pages. 2 copies. [Memo], 7/31/1962
From Northern California Campaign Headquarters re: Election Day Get-Out-The-Vote Drive. 2 pages. [Memo], n.d.
Information sheet re: the organizing of "Coffee Hours". 1 page. 2 copies. [Other Document], n.d.
To: All Chairmen from James Halley, Chairman, Campaign Division re: Telephone Canvass. 1 page. 2 copies. [Memo], 5/12/1962
Sample letter to recruit volunteers. 1 page. 2 copies. [Letter], n.d.
Sample volunteer recruitment letter. 1 page, 2 copies. [Letter], n.d.
Sample volunteer recruitment letter. 1 page, 2 copies. [Letter], n.d.
To Area, County, and Community Chairmen from Northern California Campaign Chairmen re: Campaign Materials, Bumper Strip Campaign, and Distribution of Nixon Literature. 1 page, 2 copies. [Memo], n.d.
To Area, County, and Community Chairmen from Northern California Campaign Chairman re: Campaign Materials. 4 pages, 2 copies. [Memo], 4/25/1962
Information Sheet No. 1 - "Guides for Handling the Press During Appearances by Dick Nixon." 1 page, 2 copies. [Memo], 2/12/1962
Information Sheet No. 2 - "Organization Endorsements." 1 page, 2 copies. [Memo], 2/12/1962
Information Sheet No. 3 - "Speaking Requests and Engagements." 2 pages, 2 copies. [Memo], 2/12/1962
Information Sheet No. 4 - "Letters to the Editor." 1 page, 2 copies. [Memo], 2/12/1962
Information Sheet No. 5 - "Campaign Supplies." 1 page, 2 copies. [Memo], 2/21/1962
To County Chairmen from Andrew Downey Orrick re: setting up their campaigns. 1 page, 2 copies. [Memo], n.d.
Information Sheet No. 6 - "Suggestions, Do's, and Don'ts for Nixon Tours in Your County." 2 pages. [Memo], 3/1/1962
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26127894
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WHSF: Returned, 60-4
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document
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26127894
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document
title
WHSF: Returned, 60-4
description
This file contains:
Schedule for "Win with Nixon Leadership Conference." 2 pages. 2 copies. [Other Document], 9/8/1962
To All Nixon County Chairmen from Northern California Campaign Chairman re: Candidate Scheduling and Campaign Materials. 1 page. 2 copies. [Memo], 8/15/1962
To County Chairmen from Registration Chairman re: voter registration drive. 3 pages. 2 copies. [Memo], 7/31/1962
From Northern California Campaign Headquarters re: Election Day Get-Out-The-Vote Drive. 2 pages. [Memo], n.d.
Information sheet re: the organizing of "Coffee Hours". 1 page. 2 copies. [Other Document], n.d.
To: All Chairmen from James Halley, Chairman, Campaign Division re: Telephone Canvass. 1 page. 2 copies. [Memo], 5/12/1962
Sample letter to recruit volunteers. 1 page. 2 copies. [Letter], n.d.
Sample volunteer recruitment letter. 1 page, 2 copies. [Letter], n.d.
Sample volunteer recruitment letter. 1 page, 2 copies. [Letter], n.d.
To Area, County, and Community Chairmen from Northern California Campaign Chairmen re: Campaign Materials, Bumper Strip Campaign, and Distribution of Nixon Literature. 1 page, 2 copies. [Memo], n.d.
To Area, County, and Community Chairmen from Northern California Campaign Chairman re: Campaign Materials. 4 pages, 2 copies. [Memo], 4/25/1962
Information Sheet No. 1 - "Guides for Handling the Press During Appearances by Dick Nixon." 1 page, 2 copies. [Memo], 2/12/1962
Information Sheet No. 2 - "Organization Endorsements." 1 page, 2 copies. [Memo], 2/12/1962
Information Sheet No. 3 - "Speaking Requests and Engagements." 2 pages, 2 copies. [Memo], 2/12/1962
Information Sheet No. 4 - "Letters to the Editor." 1 page, 2 copies. [Memo], 2/12/1962
Information Sheet No. 5 - "Campaign Supplies." 1 page, 2 copies. [Memo], 2/21/1962
To County Chairmen from Andrew Downey Orrick re: setting up their campaigns. 1 page, 2 copies. [Memo], n.d.
Information Sheet No. 6 - "Suggestions, Do's, and Don'ts for Nixon Tours in Your County." 2 pages. [Memo], 3/1/1962
citationUrl
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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26127894
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
60
4
09/08/1962
Other Document
Schedule for "Win with Nixon Leadership
Conference." 2 pages. 2 copies.
60
4
08/15/1962
Memo
To All Nixon County Chairmen from
Northern California Campaign Chairman re:
Candidate Scheduling and Campaign
Materials. 1 page. 2 copies.
60
4
07/31/1962
Memo
To County Chairmen from Registration
Chairman re: voter registration drive. 3
pages. 2 copies.
60
4
n.d.
Memo
From Northern California Campaign
Headquarters re: Election Day Get-Out-The-
Vote Drive. 2 pages.
60
4
n.d.
Other Document
Information sheet re: the organizing of
"Coffee Hours". 1 page. 2 copies.
60
4
05/12/1962
Memo
To: All Chairmen from James Halley,
Chairman, Campaign Division re: Telephone
Canvass. 1 page. 2 copies.
Wednesday, August 08, 2007
Page 1 of 3
Box Number Folder Number Document Date
Document Type
Document Description
60
4
n.d.
Letter
Sample letter to recruit volunteers. 1 page. 2
copies.
60
4
n.d.
Letter
Sample volunteer recruitment letter. 1 page,
2 copies.
60
4
n.d.
Letter
Sample volunteer recruitment letter. 1 page,
2 copies.
60
4
n.d.
Memo
To Area, County, and Community Chairmen
from Northern California Campaign
Chairmen re: Campaign Materials, Bumper
Strip Campaign, and Distribution of Nixon
Literature. 1 page, 2 copies.
60
4
04/25/1962
Memo
To Area, County, and Community Chairmen
from Northern California Campaign
Chairman re: Campaign Materials. 4 pages, 2
copies.
60
4
02/12/1962
Memo
Information Sheet No. 1 - "Guides for
Handling the Press During Appearances by
Dick Nixon." 1 page, 2 copies.
60
4
02/12/1962
Memo
Information Sheet No. 2 - "Organization
Endorsements.' 1 page, 2 copies.
Wednesday, August 08, 2007
Page 2 of 3
Box Number Folder Number Document Date
Document Type
Document Description
60
4
02/12/1962
Memo
Information Sheet No. 3 - "Speaking
Requests and Engagements." 2 pages, 2
copies.
60
4
02/12/1962
Memo
Information Sheet No. 4 - "Letters to the
Editor." 1 page, 2 copies.
60
4
02/21/1962
Memo
Information Sheet No. 5 - "Campaign
Supplies." 1 page, 2 copies.
60
4
n.d.
Memo
To County Chairmen from Andrew Downey
Orrick re: setting up their campaigns. 1 page,
2 copies.
60
4
03/01/1962
Memo
Information Sheet No. 6 - "Suggestions,
Do's, and Don'ts for Nixon Tours in Your
County." 2 pages.
Wednesday, August 08, 2007
Page 3 of 3
WIN WITH NIXON LEADERSHIP CONFERENCE
Hotel Whitcomb, San Francisco
September 8, 1962
BLUEPRINT FOR VICTORY
9:00 to
Registration
Main Lobby
12:00
10:00 to
Nixon County and Community Chairmen
Convention
10:40
Center
10:40 to
Separate Meetings as follows:
12:00
Policy Committee
JOHN J. ALLEN
Georgian Room
Second Floor
Minorities Advisory
ALICE LEOPOLD
White & Gold Rm.
Committee
First Floor
Publicity Chairmen
JAN MC COY/
Room 236
HERB KLEIN
Second Floor
WIN Chairmen and Workers
RICHARD NAIR
Room 233
Second Floor
Nixon County and Community
RUTH WATSON
Convention
Chairmen, Finance Chairmen,
JAMES HALLEY
Center
Headquarters Chairmen,
Recruitment Chairmen, Demo-
cratic Canvass, Operation
Telephone, Democrats for
Nixon, Central Committee
Chairmen, all others
12:00 to
Luncheon - Speaker, CASPAR W. WEINBERGER
Vista Room
1:45
Eighth Floor
"The Respective Roles of the Party and
the Nixon Organization in the Campaign;
Major Campaign Issues.
2:00 to
Remarks by RICHARD NIXON
Convention
3:00
Center
(Badges needed for admittance)
-2-
3:00 to
General Session as follows:
Convention
4:30
Center
(Badges needed for admittance)
Statewide Programs:
TV debates, campaign strategy,
ROBERT HALDEMAN
answering attacks.
Coordination of statewide
JOSEPH MARTIN, JR.
campaigns, regarding research,
polls, scheduling; importance
of unified effort.
Telethons, billboards, radio and
CHARLES FARRINGTON
TV spots, campaign materials,
KAI JORGENSEN
county advertising programs.
Nixon finance and Eisenhower
ARTHUR J. DOLAN
dinner.
Northern California Programs:
Community chairmen, headquarters,
RUTH WATSON
recruitment, Operation Telephone,
JAMES HALLEY
Democratic canvass, Democrats for
Nixon, jewelry sales, coffee hours,
Women for Nixon.
Minorities and Labor
ALICE LEOPOLD
Press relations and publicity;
JAN MC COY
letters to the editor.
Speakers program
JOHN DINKELSPIEL
Nationalities program
NICHOLAS LOUMOS
WIN program
RICHARD NAIR
Occupational mailing program
FRANCIS BARNES
Concluding remarks
PHILIP BOONE
4:30 to
Reception in honor of 47 Northern
Convention
6:00
California Nixon County Chairmen
Center
August 15, 1962
MEMORANDUM TO: All Nixon County Chairmen
FROM:
Northern California Campaign Chairman
SUBJECT:
CANDIDATE SCHEDULING AND CAMPAIGN MATERIALS
In order to expedite the handling of certain matters pertaining to new scheduling
requests and campaign materials, we are asking all county chairmen to communicate
directly with our Los Angeles Statewide Headquarters regarding questions in these
areas.
In the case of candidate scheduling, please send new invitations or inquiries on
invitations already forwarded to Richard A. Ports.
In the case of campaign materials, please contact Sammy Sammelman. The Los Angeles
Headquarters address is as follows:
NIXON FOR GOVERNOR
3908 Wilshire Blvd.
Los Angeles 5, Calif.
TEL: DU 5-9161
As in the past, orders for campaign materials should be sent to Allied Service Units,
5419 South Vermont Avenue, Los Angeles 37, accompanied by a check or money order.
NIXON FOR GOVERNOR COMMITTEE
Northern California Office
MEMORANDUM
July 31, 1962
TO: County Chairmen
FROM: Registration Chairman
No single activity is more important at this time than the Republican
registration drive.
The Republican State Central Committee has obtained funds and com-
pleted plans to coordinate such a drive. The drive has been named ROAR!
for Registration Of All Republicans. Included in these plans are the use
of five full time field men.
The role of the Nixon campaign now becomes the following:
1. Where County Central Committees are effective and
strong, we should cooperate with them and supply
people.
2. Where the ability of County Central Committees to
conduct an effective drive is limited, we should
supply leadership, ideas and people.
3. Where County Central Committees obviously cannot do
the job, the Nixon campaign should conduct its own
registration drive.
We urge your entire campaign to participate wholeheartedly in ROAR!
Have your Nixon registration chairman contact your Central Committee re-
garding the State Central Committee program. Then throw the full resources
of your Nixon campaign organization behind the drive.
For informational purposes I have attached a memorandum summarizing
the major aspects of ROAR!
Marthg Brigham Martha Brigham
Registration Chairman
ROAR!
I. The ROAR! Approach: ROAR! (standing for Registration Of All
Republicans) is based on the principle that any Republican registration
drive should be conducted on a selective basis, or only in those precincts
which should yield the greatest number of unregistered Republicans. These
precincts are found in areas that are newly built up, or in areas where
Republican registration is proportionately high in relation to the
Democratic registration.
II. ROAR! Procedure: ROAR! contemplates a door-to-door registration
drive by either of the following two methods:
1. Door-to-door canvassing of priority precincts by
regular precinct captains or block workers.
2. Door-to-door canvassing of priority precincts by
"blitz" crews where regular precinct workers are
unavailable.
In each case the question. is asked, "Do any Republicans live
here?" Answers are then compared against the precinct sheet to see if the
names given are unregistered. If the precinct sheet is not available, the
question is asked, "Do any unregistered Republicans live here?" The
question is then asked, "Do any registered Democrats live here that would
like to switch to Republican?'
The names of all unregistered Republicans and Democrats who wish
to switch registration are recorded and turned into a coordinating office.
The names are then given to deputy registrars, who are responsible for
re-contacting all persons listed and for making appointments to visit them
and to register them as voters.
III. ROAR! Alternative Procedure: As an alternative procedure for
areas that cannot be covered by a door-to-door canvass, or when an extra
number of office volunteers is available, a telephone registration canvass
can be conducted:
1. Precinct sheets are compared against reverse
telephone directories and the names and phone
numbers of all persons listed in the telephone
books but not on the precinct sheets are recorded.
2. Telephoners then call all such persons to ask if
they are Republican. Those that are Republican
are recorded by name, address and phone number on
cards, and the cards are given to deputy registrars
for follow-up.
IV. ROAR! Step-by-Step:
1. A competent aggressive person who has the time is
selected as Registration Chairman for the county.
2. These preliminary steps are taken:
a. Precincts are listed in order of priority.
b. Registration leadership by district or area
is recruited.
C. A county-wide goal is agreed upon.
d. Precinct sheets and maps are obtained.
e. The necessary mimeograph forms and cards are
prepared.
3. A meeting of all Republican leaders in the county is
held to accomplish the following:
a. The importance of ROAR! is stressed (the
idea is sold).
b. All volunteer organizations and campaigns
agree to supply whatever manpower they' can
recruit.
C. A Republican mailing is planned to ask for
volunteers to assume the roles of deputy
registrars, canvassers, coordinators and
telephoners.
d. Responsibilities are divided, a schedule set
up and plans completed to actually launch the
drive.
4. Registrars are deputized by the County Clerk, the
door-to-door canvass commences and ROAR! is underway.
MEMO:
Election Day Get-Out-The-Vote Drive
FROM:
Northern California Campaign Headquarters
To some of you the mechanics of the actual Election Day vote drive
are well known. To others, the step by step procedures for increasing
the total Republican vote within each precinct may be new.
The details of the vote drive will vary from county to county. The
basic mechanics will not. This is what you must know and must do.
A.
The Nixon Campaign and the Central Committee:
1. If your Central Committee is thoroughly organized to conduct a
massive election day effort your job will be to funnel your workers
into the Central Committee's machinery.
2. If your Central Committee has no election day effort planned,
you will have to organize one from scratch.
3. More than likely, the Central Committee will be partly organized,
and your Nixon team will have to fill in the gap.
B.
The Actual Step-By-Step Procedure:
Whether you do it, or whether the Central Committee does it, the
following represents the framework of a successful get-out-the-vote drive:
1. A list is prepared of all precincts in the county, and the names
of reliable precinct workers that will be out working on election
day are inserted.
2. Volunteer precinct workers are recruited to fill in as many of
the gaps as possible. These workers, insofar as possible, should
be assigned the precinct in which they live.
3. Actual election day volunteers are recruited. These are men and
women who can leave their jobs or homes at two o'clock in the after-
noon to take charge of an unmanned precinct. They will report to
the regular Republican Headquarters, or the Nixon Headquarters, or
some other dispatching point, on election afternoon to be assigned
a precinct, and to be given the address of the precinct's polling
place.
4. All election day workers are given these instructions in advance:
a)
Report to the assigned polling place election afternoon.
b)
Write down the names and addresses of all Republicans who
have not voted by that time.
c)
Actually call on these non-voters and urge them to vote.
(A telephone call is a poor second best.) (Leave a message card
if they are not there. ) Arrange through your headquarters to
provide transportation or a baby sitter if needed.
d)
Return to the polling place and repeat the process right
up until the time the poll closes down. Don't give up. Keep
going back after the reluctant voter (unless you know he is
not going to vote for Dick Nixon).
We must get every Nixon voter to the polls. We must not only under-
take a massive public relations effort prior to the election urging
people to vote for Dick Nixon, but on election day we must work and work
some more to turn out the Nixon vote.
Plan ahead. Recruit your volunteers ahead. Set out to obtain 100%
coverage of the precincts within your county on election day.
Good luck and good voting!
The possibilities of a well organized Coffee Hour program are
endless:
1. A Coffee Hour is an excellent place to distribute Nixon
jewelry in return for campaign contributions. Receipts
in excess of the cost of the jewelry are kept in the
county or community.
2. A Coffee Hour need not serve coffee and should not be
restricted to women. Evening gatherings for husbands
and wives are equally as effective.
3. Out of a Coffee Hour can come a campaign nucleus, a
group of people willing to work together in other
campaign projects (bumper strip brigades, door-to-door
canvassers, the establishment and manning of a telephone
bank).
4. Nor should the Coffee Hour be overlooked as a way to
raise funds for the general community campaign.
ACTION: These steps are called for:
1. Nixon County Chairmen should appoint Coffee Hour Chairmen.
2. The name, address and telephone number of this person
should be reported to Mrs. Hellman at Northern California
headquarters.
3. A Plan of Action for each county should then be drafted.
4. Community Coffee Hour Chairmen should be appointed.
5. Liaison with the County Speakers Chairman should be
established.
6. Steps are taken to procure Nixon jewelry.
7. Coffee Hour hosts and hostesses are recruited.
8. The Program Is Launched.
9. Thank-you letters are prepared.
NIXON FOR GOVERNOR
Northern California Committee
525 Market Street
San Francisco, California
May 12, 1962
MEMO: Telephone Canvass
TO:
All Chairmen
FROM: James Halley, Chairman, Campaign Division
Most or all of you have been working on your telephone canvass for a
number of weeks. The attached sheets represent helpful hints which should
aid you in your efforts.
These sheets will serve to clarify and simplify the memo mailed out last
week.
We have not sent this memo to community chairmen, feeling that you will
want to make your own distribution in this regard. (Extra copies are enclosed.)
We also assume that you will adapt the instructions herein to your own situation.
Keep telephoning -- we must get all Republicans to the polls.
James W. Halley.
(SAMPLE LETTER TO RECRUIT VOLUNTEERS)
Dear Republican:
Dick Nixon is waging a people to people grass roots campaign
from the Oregon border to Mexico. He is telling people that the
State of California cannot afford four more years of indecisive,
bungling leadership.
He is asking for your help:
1. Read the enclosed brochure.
2. Return the enclosed green card with your signature on it.
3. Enlist the support of your friends.
4. Visit your Nixon Headquarters at
or call the Headquarters
,
to see how you can
help carry the load. Ask Headquarters for bumper strips,
pins, more brochures and distribute them. Volunteer your
time and effort.
Dick Nixon is the only person in the gubernatorial race with
the experience, the ability, the decisiveness and the knowledge to
govern what will soon be the biggest State in the Nation. He is a
man of fine character, of human understanding. He is a born leader.
Support Dick Nixon today.
Sincerely,
Nixon for Governor Committee
Northern California Office
(SAMPLE VOLUNTEER RECRUITMENT LETTER)
For the good of California's future -- in fact, the future
of the Republican party -- I am convinced that we must elect
Dick Nixon our next governor.
I believe he is admirably qualified to govern our nation's
#1 state: He is a man of fine character and possesses the
ability to make incisive judgments which are the marks of a
great leader and able administrator.
Appreciating the personal sacrifice involved, Dick has
agreed to campaign for Governor and, when elected, to assume
the heavy burdens imposed by this office. Certainly those of
us who share his philosophy of sound government owe Dick our
all-out backing.
I would urge you to give Dick Nixon your 100% commitment:
Vote for him
Be active in persuading your friends and
associates to do likewise
And, please give some thought to
the fact that "free elections" are not without substantial cost.
In these times, especially opposing an incumbent of the majority
party, our candidate needs generous financial assistance to mount
a successful campaign.
In Dick's behalf, I want to thank you in advance for your
support. Working together, we can insure that Nixon will be
California's next governor.
Sincerely yours,
Nixon for Governor Committee
Northern California Office
(SAMPLE VOLUNTEER RECRUITMENT LETTER)
I am most anxious to enlist your support for Dick Nixon's
campaign for Governor. I am sure that the enclosed brochure will
interest you.
This year's election is crucially important to California.
Our State, with its manifold problems of growth, demands the best
in brains, in decisive leadership, in human understanding, in
statecraft.
Dick Nixon has the intellect, the convictions and executive
vigor to resolve the important issues confronting our State - fiscal
responsibility, water distribution, education, job opportunities,
urban and suburban blight, agriculture, law enforcement - to name
only a few.
From start to finish, success in this campaign to give
California once again the most effective government will require
the utmost personal effort by Dick Nixon - which he is giving - and
the highest degree of constructive organization and wholehearted
support from tens of thousands of Californians - which we seek from
persons like yourself.
You can help this cause
1) By signing the enclosed green card and becoming a Charter
Member of the Nixon for Governor Committee. You will then be placed
on the Campaign Mailing List and will receive the Nixon Newsletter,
copies of his speeches and other campaign bulletins.
2) By obtaining names on the enclosed pledge cards of other
persons who are ready and willing to support Dick Nixon.
3) By making a financial contribution to the campaign. Please
mail your check to
.
I am convinced that California urgently needs the resolute
leadership that Dick Nixon can give. Your support is needed. You
can help.
Sincerely,
MEMORANDUM
SUBJECT: Campaign Materials
Bumper Strip Campaign
Distribution of Nixon Literature
TO:
Area, County and Community Chairmen
FROM:
Northern California Campaign Chairman
As the Nixon primary campaign moves into its final stages, Area,
County and Community Chairmen are urged to undertake whatever programs
will stimulate activity, generate enthusiasm and put Nixon campaigners
to work. Two such programs can be organized on either a county-wide or
community basis:
1. Bumper Strip Brigades: Shopping center parking lots and
community main streets are ideal places to distribute
bumper strips, preferably directly to the front or rear
bumper of a Nixon supporter.
2. Distribution of Nixon Literature: County, community and
precinct headquarters should becaome points of distribution
of the Nixon brochures by 1) direct mail or 2) on a door-
to-door basis. This is an effective way not only to use
your volunteers, but also to show an entire community that
the Nixon campaign is ACTIVE.
Normally, campaign materials will be made available to Community
Chairmen through the supplies purchased by their County Nixon Chairman.
However, in the event Community Chairmen wish to procure campaign
materials directly from the supplier for their campaigns in their local
areas, they should send an order accompanied by a check to the following
address:
Allied Service Units
5419 South Vermont Avenue
Los Angeles 37, California
Prices for various items are as follows:
Nixon Brochures
$12.75 per thousand
Windshield Stickers
5.80 per thousand
Bumper Strips
38.50 per thousand
Lapel Tabs, blue and
5.10 per thousand
yellow
Lapel Tabs, black and
4.20 per thousand
gold
Half Card Posters,
15.00 per hundred
14" X 22"
County and Community Chairmen will be notified as additional
materials become available.
Andrew Downy Downey Orich Orrick
Nixon for Governor Committee
Northern California Office
April 25, 1962
MEMORANDUM
SUBJECT: Campaign Materials (continued)
TO:
Area, County and Community Chairmen
FROM:
Northern California Campaign Chairman
This will supplement the memorandum mailed out earlier this week on
campaign materials.
Attached is a sheet for inclusion in your campaign manuals and hand-
books describing campaign materials that are now available for headquarters
decorations.
Included also are a blue and a yellow color tab to guide you in
painting headquarters signs, plus drawings of typical headquarters
locations.
Although all headquarters should be decorated to meet local require-
ments, we strongly encourage the use of the blue and yellow color scheme
and the suggested lettering style whenever possible.
Materials should be ordered from Allied Service Units, 5419 South
Vermont Avenue, Los Angeles 37. All orders must be accompanied by a check.
Cost of materials are as follows:
Miniature Billboard (22-3/4" X 54") 70¢ each
Poster (26-3/4" X 42")
70¢ each
Banner (26-3/4" X 12")
10¢ each
All Area, County and Community Chairmen are urged to place orders
today.
Andrew Order Downe Downey Onich Orrick
Suggestions for
Identification of
Local Headquarters
N
N
20+-2
NIXON
FOR GOVERNOR
20+-z
N
NIXON
o
NIXON
Examples of how to use exterior signs on local head-
quarters. Contact a local sign company for advice on
materials, sizes and installation. Be sure sign painter
follows lettering and color guide supplied here.
Z
NIXON FOR
potiz
Z
NIXON
NIXON
FOR
Suggestions for
Identification of
Local Headquarters
20+-z
N
X
Z
N
-
Wants
2-XOZ
California needs a decisive leader!
Win with
NIXON
N
Examples of how to use exterior signs on local head-
quarters. Contact a local sign company for advice on
materials, sizes and installation. Be sure sign painter
follows lettering and color guide supplied here.
20*-z
N
X
NIXON
Z
FOR GOVERNOR
NIXON
FOR GOVERNOR
AVAILABLE PRINTED MATERIAL
California needs a decisive leader !
Miniature
Billboard
Win with
223/4"X 54"
NIXON
For interiors
or inside of
windows
Poster
Posters available at Allied Serv-
ice Units, 5419 South Vermont
263/4"X 42"
Avenue, Los Angeles 37. Posters
For interiors
70¢ each; small banner 10¢
each. Check, payable to Allied
or inside of
Service Units, must accompany
windows
order.
NIXON
FOR GOVERNOR
NIXON
Banner - 263/4"x 12"
For interiors or inside of windows
FOR GOVERNOR
YELLOW
NIXON
BLUE
lettering style for all
(see color swatch)
FOR GOVERNOR
hand painted signs
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 1
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
GUIDES FOR HANDLING THE PRESS DURING APPEARANCES BY DICK NIXON
1. No press conferences should-be-arranged.
2. Each local group should handle its own publicity. They should prepare and
distribute their own press releases respecting Dick Nixon's appearances.
Emphasize how the public can see and meet him. This is a person-to-person
campaign.
3. Arrange as much TV and Radio coverage of Dick Nixon's appearances as
possible. This should include promotion; however, don't leave the im-
pression that press conferences are included in the coverage. State Head-
quarters will supply tapes and films whenever feasible.
4. Each group should always set up a press table - for press only.
Encourage as much photography as possible. Try to have the photographers
take pictures beforehand - perhaps when the head table assembles; also,
try to get pictures of the crowd, people shaking hands with the candidate,
etc.
5. Do not commit the candidate to have his text or excerpts available to the
press beforehand. Always say that he hopes to have excerpts available to
the press, but that they cannot be definitely promised.
6. If you are asked whether Dick Nixon will have a topic for his speech, the
answer 99 times out of 100 is NO. Best to say that he has not yet picked
a topic, since he usually determines what will be most interesting and
appropriate at the time he actually speaks.
7. We will try to keep you posted regarding the traveling press. Please do
the same with this office.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 2
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
ORGANIZATION ENDORSEMENTS
Endorsements by major organizations is one of the most effective tools in a
statewide campaign. Organization endorsements can be extremely effective in
gaining the support of their memberships. They also provide the springboard
for news releases on a statewide or local basis.
Northern California Headquarters will have available, and will furnish you with,
up-to-date listings of dates of annual and regional meetings, national and state
conventions. In addition, every local campaign echelon should also prepare a
list of organization meetings within their respective geographical boundaries.
Pay particular attention to organizations which customarily take action on
political endorsements by resolution or official action. Please keep our office
informed of the names of such organizations.
The County Contact Committee, acting under the direction of County Chairmen,
should forthwith plan to contact and obtain the endorsements of such organiza-
tions. Northern California Headquarters will provide you with sample endorse-
ments, resolutions and press releases which can be used as a guide. Many
organizations, however, will probably want to draft their own statements and
press releases. It is most preferable if every endorsing organization spells out
its reasons for supporting Dick Nixon.
While statewide organizations usually prefer to make these news releases under
the name of their ranking officer, local groups or units of a state organization
may prefer to have the releases made by the local Nixon for Governor Committee.
Contacting and cultivating organizations with the view of obtaining their
endorsements is an urgent and continuing project. Since the opposition will
be trying to win the support of every possible organized group, we must launch
an immediate and aggressive campaign to establish friendly liaison with all
endorsing groups.
Your job will be easier when we have Nixon literature and campaign materials
on hand. Endorsements generate publicity and influence groups as well as
individuals. Endorsements can produce votes on election day!
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 3
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
SPEAKING REQUESTS AND ENGAGEMENTS
All requests for Dick Nixon's appearances should be made in writing (2 copies
thereof), should be forwarded to the Northern California Office, Nixon for
Governor Committee, 525 Market Street, San Francisco 5, California.
Dick Nixon wants to make as many appearances before non-partisan groups as possible.
It is suggested that the County Organizations be on the look-out for such meetings
in your area - the larger the better.
No appearances will be made before a single Republican group. These types of
meetings must include all volunteer groups in the area and should be opened to
the public if possible.
No invitations will be accepted to meet in private homes.
The people-to-people approach is desired in his appearances - either a hand-
shaking affair (no receiving lines) or, if a dinner, he might give a short speech
and then table hop.
You are reminded, as stated in Information Sheet No. 1, that Mr. Nixon usually
will not have a topic for his speech. Accordingly, it is best to say that he
has not yet picked a topic, since he ordinarily plays it by ear - judging what
seems to be of most interest at that time.
Please keep in mind at all times that the time and energy of the candidate
should be conserved in order to cover as much area as possible.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 4
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
LETTERS TO THE EDITOR
A vitally important function of the County Committees is the activation of an
alert and well-organized letter-writing effort.
Letters to the editor have the advantage of prominent placement on the editorial
pages and are often extremely influential in creating public opinion. The most
effective type of letter will cogently explain the reasons why the writer believes
that election of Dick Nixon is essential to the welfare of California generally
and to the writer and his economic and social group specifically.
NorthernCalifornia Headquarters will be prepared to assist you in suggesting
constructive approaches or specific points to stress in letters. We suggest that
you also screen editorial letter columns for attacks or charges against the
candidate which can be blasted by a simple statement of the facts.
Each letter should be sent by a person who addresses the editor in his own
handwriting and in his own phraseology. Letters should be brief and factual
and should impress the reader with honesty and sincerity. Form letters should
not be used.
The County Committees should immediately organize their letters-to-the-editor
campaigns.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 5
Northern California Office
February 21, 1962
Rm. 619 - 525 Market Street
San Francisco 5, California
CAMPAIGN SUPPLIES
Regarding campaign supplies, you will receive either this month or next the
following:
Lapel tabs
10% of your Republican registration
Windshield stickers
10% of your Republican registration
Brochures
2% of your Republican registration
Bumper strips
1% of your Republican registration
Posters
Undetermined number
These will be sent without charge to your county. However, you will receive an
itemized price list of all available items, indicating the names and addresses
of suppliers. Henceforth, counties will order all supplies directly from
suppliers, accompanying each order with a check.
NIXON FOR GOVERNOR COMMITTEE
525 Market Street
NORTHERN CALIFORNIA
Room 619
CAMPAIGN DIVISION
San Francisco 5
DOuglas 2-5576
MEMO TO:
County Chairmen
FROM:
Andrew Downey Orrick
Northern California Campaign Chairman
The following points concern certain mechanical steps to
setting up your campaign:
1. All campaign supplies will be sent to you
from Los Angeles to the address listed by
you on the return postals sent out from
here a week ago. No supplies will be for-
warded until we do hear where they should
be sent.
2. Each county will be responsible for obtain-
ing its own stationery. However, the Los
Angeles headquarters will send out to each
county a set of negatives of the art work
being used by the Statewide campaign. These
can then be turned over to a local printer.
All stationery should, of course, carry the
union label. These negatives will be sent to
you at the same address used for the campaign
supplies.
mmw
NIXON FOR GOVERNOR COMMITTEE
Information sheet No. 6
Northern California Office
March 1, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
SUGGESTIONS, DO'S AND DON'T'S FOR NIXON TOURS IN YOUR COUNTY
Red faces on your part and annoyance on the part of the candidate's staff
during campaign tours can be avoided by proper planning. While flexibility,
particularly in regard to last minute schedule changes (which will occur)
will be required in most cases, the following will apply.
A. TRANSPORTATION
1. If you plan a car cavalcade, have it fully aligned and
drivers in the cars before the candidate arrives. If you can't
do this, don't plan one.
2. The driver of the candidate's car must drive his proposed
route ahead of time. Check for timing and traffic.
3. Barring instructions to the contrary, at least two cars
should be available at all pick-ups, one for the candidate and
one for staff. Inquiries should be made as to the needs of the
press.
4. Don't put on signs that will be blown away in a wind.
5. The driver or person accompanying Mr. Nixon should have
available pertinent information on the next stop.
6. Police escorts are out, except in emergency.
7. If the candidate's wife is in the party, appoint at least
one woman to remain with her from the moment of arrival.
8. The candidate should never be without local escort. When
responsibility for the candidate passes from one county to the
next, an advance man, familiar with route and arrangements,
should join the party before he leaves the first county, unless
there are instructions to the contrary.
B. RECEPTIONS, RALLIES AND MEETINGS
1. Generally, two hours will be sufficient for large receptions.
Based on experience to date, receptions in populated areas should
draw a minimum of 1,000 persons. These invitations should be "non-
political" in format, simply inviting people to meet with the for-
mer vice president. Utilize all lists available -- or the telephone
book -- to obtain names and addresses.
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Information Sheet No. 6
March 1, 1962 (contd.)
2. When organizing a reception, arrange for a free flow of
people through and well beyond the candidate.
3. Be prepared to provide a meal for the candidate before
he leaves for a breakfast, lunch or dinner meeting. Generally
he won't get a chance to eat at the meeting.
4. Respect the candidate's schedule. When you are told that
he must leave at 10:00 p.m. to catch a plane, be prepared to
pull the plug on any long-winded introductions.
5. Check, double check and triple check the public address
system.
6. Have sign-up cards or sheets available.
C. GENERAL
1. Please forward pertinent data on issues or problems that the
candidate may face when he arrives in your area to Mrs. Sophie
Telfer, Research Dept., Room 707, Coast Federal Building, Los
Angeles. Also, please fill out, in detail, forms you will be re-
ceiving regarding visits of the candidate.
2. We urge you to remain flexible regarding arrangements. In
all campaigns, changes are inevitable.
3. Please call this office immediately if serious problems or
questions develop.
IN EACH AND EVERY CASE, PLEASE
PLAN AH
E
A
D.
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