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This file contains:
Information Sheet No. 6 - "Suggestions, Do's, and Don'ts for Nixon Tours in Your County." 2 pages. [Memo], 3/1/1962
Information Sheet No. 7 - "Nixon Community Headquarters & Chairmen." 1 page, 2 copies. [Memo], 3/7/1962
Information Sheet No. 8 - "Contact!!" 1 page, 2 copies. [Memo], 3/14/1962
Information Sheet No. 9 - re: newspaper list. 2 pages, 2 copies. [Memo], 3/14/1962
Information Sheet No. 10 - re: the reporting and filing of campaign statements. 1 page, 2 copies. [Memo], 3/21/1962
Information Sheet No. 11 - "An Unregistered Republican Can't Help Much." 1 page, 2 copies. [Memo], 3/21/1962
Information Sheet No. 12 - re: WIN manual. 1 page, 2 copies. [Memo], 3/21/1962
Information Sheet No. 13 - "Someone Never Gets the Word." 3 pages, 2 copies. [Memo], 3/21/1962
Information Sheet No. 14 - re: newly established advisory committees to campaign to the Black communities and to advise the campaign on the labor vote. 1 page, 2 copies. [Memo], 4/2/1962
Blank form letter from Andrew Downey Orrick re: the results of the Northern California Steering Committee Meeting of the Nixon for Governor campaign that was held on Feb. 26th. 1 page, 2 copies. [Letter], 2/28/1962
To unaddressed parties from Andrew Downey Orrick re: the campaign. 1 page, 2 copies. [Letter], n.d.
To Area Chairmen from Andrew Downey Orrick re: the campaign. 1 page. [Memo], 2/13/1963
Information Sheet No. 1 - "Guides for Handling the Press During Appearances by Dick Nixon." 1 page. [Memo], 2/12/1962
Information Sheet No. 2 - "Organization Endorsements." 1 page. [Memo], 2/12/1962
Information Sheet No. 3 - "Speaking Requests and Engagements." 1 page. [Memo], 2/12/1962
Information Sheet No. 4 - "Letters to the Editor." 1 page. [Memo], 2/12/1962
Information Sheet No. 5 - "Campaign Supplies." 1 page. [Memo], 2/21/1962
Information Sheet No. 1 - "Guides for Handling the Press During Appearances by Dick Nixon." 1 page. [Memo], 2/12/1962
Information Sheet No. 2 - "Organization Endorsements." 1 page. [Memo], 2/12/1962
Information Sheet No. 3 - "Speaking Requests and Engagements." 1 page. [Memo], 2/12/1962
Information Sheet No. 5 - "Campaign Supplies." 1 page. [Memo], 2/21/1962
To: County Chairmen from George Milias, Chairman, Campaign Division re: organizational chart and committee organization. 6 pages [Memo], n.d.
To: County Chairmen from George Milias, Chairman, Campaign Division re: organizational chart and committee organization. 2 pages [Memo], n.d.
To Area Chairmen from George Milias, Chairman, Campaign Division, re: organizational charts. 2 pages. [Memo], n.d.
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26127896
label
WHSF: Returned, 60-5
core
doc
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document
citationUrl
pageCount
1
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id
26127896
sourceUrl
contentType
document
title
WHSF: Returned, 60-5
description
This file contains:
Information Sheet No. 6 - "Suggestions, Do's, and Don'ts for Nixon Tours in Your County." 2 pages. [Memo], 3/1/1962
Information Sheet No. 7 - "Nixon Community Headquarters & Chairmen." 1 page, 2 copies. [Memo], 3/7/1962
Information Sheet No. 8 - "Contact!!" 1 page, 2 copies. [Memo], 3/14/1962
Information Sheet No. 9 - re: newspaper list. 2 pages, 2 copies. [Memo], 3/14/1962
Information Sheet No. 10 - re: the reporting and filing of campaign statements. 1 page, 2 copies. [Memo], 3/21/1962
Information Sheet No. 11 - "An Unregistered Republican Can't Help Much." 1 page, 2 copies. [Memo], 3/21/1962
Information Sheet No. 12 - re: WIN manual. 1 page, 2 copies. [Memo], 3/21/1962
Information Sheet No. 13 - "Someone Never Gets the Word." 3 pages, 2 copies. [Memo], 3/21/1962
Information Sheet No. 14 - re: newly established advisory committees to campaign to the Black communities and to advise the campaign on the labor vote. 1 page, 2 copies. [Memo], 4/2/1962
Blank form letter from Andrew Downey Orrick re: the results of the Northern California Steering Committee Meeting of the Nixon for Governor campaign that was held on Feb. 26th. 1 page, 2 copies. [Letter], 2/28/1962
To unaddressed parties from Andrew Downey Orrick re: the campaign. 1 page, 2 copies. [Letter], n.d.
To Area Chairmen from Andrew Downey Orrick re: the campaign. 1 page. [Memo], 2/13/1963
Information Sheet No. 1 - "Guides for Handling the Press During Appearances by Dick Nixon." 1 page. [Memo], 2/12/1962
Information Sheet No. 2 - "Organization Endorsements." 1 page. [Memo], 2/12/1962
Information Sheet No. 3 - "Speaking Requests and Engagements." 1 page. [Memo], 2/12/1962
Information Sheet No. 4 - "Letters to the Editor." 1 page. [Memo], 2/12/1962
Information Sheet No. 5 - "Campaign Supplies." 1 page. [Memo], 2/21/1962
Information Sheet No. 1 - "Guides for Handling the Press During Appearances by Dick Nixon." 1 page. [Memo], 2/12/1962
Information Sheet No. 2 - "Organization Endorsements." 1 page. [Memo], 2/12/1962
Information Sheet No. 3 - "Speaking Requests and Engagements." 1 page. [Memo], 2/12/1962
Information Sheet No. 5 - "Campaign Supplies." 1 page. [Memo], 2/21/1962
To: County Chairmen from George Milias, Chairman, Campaign Division re: organizational chart and committee organization. 6 pages [Memo], n.d.
To: County Chairmen from George Milias, Chairman, Campaign Division re: organizational chart and committee organization. 2 pages [Memo], n.d.
To Area Chairmen from George Milias, Chairman, Campaign Division, re: organizational charts. 2 pages. [Memo], n.d.
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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naId
26127896
generalNotes
"This archival description was reviewed and revised as part of the NARA reparative description initiative on March 4, 2024. The word "Negro" was removed from the Scope and Content Note. Original Archival records have not been altered.
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
60
5
03/01/1962
Memo
Information Sheet No. 6 - "Suggestions,
Do's, and Don'ts for Nixon Tours in Your
County." 2 pages.
60
5
03/07/1962
Memo
Information Sheet No. 7 - "Nixon
Community Headquarters & Chairmen." 1
page, 2 copies.
60
5
03/14/1962
Memo
Information Sheet No. 8 - "Contact!!" 1
page, 2 copies.
60
5
03/14/1962
Memo
Information Sheet No. 9 - re: newspaper list.
2 pages, 2 copies.
60
5
03/21/1962
Memo
Information Sheet No. 10 - re: the reporting
and filing of campaign statements. 1 page, 2
copies.
60
5
03/21/1962
Memo
Information Sheet No. 11 - "An Unregistered
Republican Can't Help Much." 1 page, 2
copies.
Wednesday, August 08, 2007
Page 1 of 4
Box Number Folder Number
Document Date
Document Type
Document Description
60
5
03/21/1962
Memo
Information Sheet No. 12 - re: WIN manual.
1 page, 2 copies.
60
5
03/21/1962
Memo
Information Sheet No. 13 - "Someone Never
Gets the Word." 3 pages, 2 copies.
60
5
04/02/1962
Memo
Information Sheet No. 14 - re: newly
established advisory committees to campaign
to the Negro communities and to advise the
campaign on the labor vote. 1 page, 2 copies.
60
5
02/28/1962
Letter
Blank form letter from Andrew Downey
Orrick re: the results of the Northern
California Steering Committee Meeting of
the Nixon for Governor campaign that was
held on Feb. 26th. 1 page, 2 copies.
60
5
n.d.
Letter
To unaddressed parties from Andrew
Downey Orrick re: the campaign. 1 page, 2
copies.
60
5
02/13/1963
Memo
To Area Chairmen from Andrew Downey
Orrick re: the campaign. 1 page.
60
5
02/12/1962
Memo
Information Sheet No. 1 - "Guides for
Handling the Press During Appearances by
Dick Nixon." 1 page.
Wednesday, August 08, 2007
Page 2 of 4
Box Number Folder Number Document Date
Document Type
Document Description
60
5
02/12/1962
Memo
Information Sheet No. 2 - "Organization
Endorsements." 1 page.
60
5
02/12/1962
Memo
Information Sheet No. 3 - - "Speaking
Requests and Engagements." 1 page.
60
5
02/12/1962
Memo
Information Sheet No. 4 - - "Letters to the
Editor." 1 page.
60
5
02/21/1962
Memo
Information Sheet No. 5 - "Campaign
Supplies." 1 page.
60
5
02/12/1962
Memo
Information Sheet No. 1 - "Guides for
Handling the Press During Appearances by
Dick Nixon." 1 page.
60
5
02/12/1962
Memo
Information Sheet No. 2 - "Organization
Endorsements.' 1 page.
60
5
02/12/1962
Memo
Information Sheet No. 3 - "Speaking
Requests and Engagements." 1 page.
Wednesday, August 08, 2007
Page 3 of 4
Box Number Folder Number
Document Date
Document Type
Document Description
60
5
02/21/1962
Memo
Information Sheet No. 5 - "Campaign
Supplies." 1 page.
60
5
n.d.
Memo
To: County Chairmen from George Milias,
Chairman, Campaign Division re:
organizational chart and committee
organization. 6 pages
60
5
n.d.
Memo
To: County Chairmen from George Milias,
Chairman, Campaign Division re:
organizational chart and committee
organization. 2 pages
60
5
n.d.
Memo
To Area Chairmen from George Milias,
Chairman, Campaign Division, re:
organizational charts. 2 pages.
Wednesday, August 08, 2007
Page 4 of 4
NIXON FOR GOVERNOR COMMITTEE
Information sheet No. 6
Northern California Office
March 1, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
SUGGESTIONS, DO'S AND DON'T'S FOR NIXON TOURS IN YOUR COUNTY
Red faces on your part and annoyance on the part of the candidate's staff
during campaign tours can be avoided by proper planning. While flexibility,
particularly in regard to last minute schedule changes (which will occur)
will be required in most cases, the following will apply.
A. TRANSPORTATION
1. If you plan a car cavalcade, have it fully aligned and
drivers in the cars before the candidate arrives. If you can't
do this, don't plan one.
2. The driver of the candidate's car must drive his proposed
route ahead of time. Check for timing and traffic.
3. Barring instructions to the contrary, at least two cars
should be available at all pick-ups, one for the candidate and
one for staff. Inquiries should be made as to the needs of the
press.
4. Don't put on signs that will be blown away in a wind.
5. The driver or person accompanying Mr. Nixon should have
available pertinent information on the next stop.
6. Police escorts are out, except in emergency.
7. If the candidate's wife is in the party, appoint at least
one woman to remain with her from the moment of arrival.
8. The candidate should never be without local escort. When
responsibility for the candidate passes from one county to the
next, an advance man, familiar with route and arrangements,
should join the party before he leaves the first county, unless
there are instructions to the contrary.
B. RECEPTIONS, RALLIES AND MEETINGS
1. Generally, two hours will be sufficient for large receptions.
Based on experience to date, receptions in populated areas should
draw a minimum of 1,000 persons. These invitations should be "non-
political" in format, simply inviting people to meet with the for-
mer vice president. Utilize all lists available -- or the telephone
book -- to obtain names and addresses.
-1-
Information Sheet No. 6
March 1, 1962 (contd.)
2. When organizing a reception, arrange for a free flow of
people through and well beyond the candidate.
3. Be prepared to provide a meal for the candidate before
he leaves for a breakfast, lunch or dinner meeting. Generally
he won't get a chance to eat at the meeting.
4. Respect the candidate's schedule. When you are told that
he must leave at 10:00 p.m. to catch a plane, be prepared to
pull the plug on any long-winded introductions.
5. Check, double check and triple check the public address
system.
6. Have sign-up cards or sheets available.
C. GENERAL
1. Please forward pertinent data on issues or problems that the
candidate may face when he arrives in your area to Mrs. Sophie
Telfer, Research Dept., Room 707, Coast Federal Building, Los
Angeles. Also, please fill out, in detail, forms you will be re-
ceiving regarding visits of the candidate.
2. We urge you to remain flexible regarding arrangements. In
all campaigns, changes are inevitable.
3. Please call this office immediately if serious problems or
questions develop.
IN EACH AND EVERY CASE, PLEASE
PLAN AH
E
A
D.
-2-
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 7
Northern California Office
March 7, 1962
Room 619 - 525 Market Street
San Francisco 5, California
NIXON COMMUNITY HEADQUARTERS & CHAIRMEN
County chairmen are urged to think in terms of appointing community chairmen for
every population grouping within their county. Generally the geographic area over
which a chairman is appointed will be one of two types:
1. A city or town.
2. A neighborhood or community area within a city or town.
You are asked to designate neighborhoods by a local name, rather than by
Assembly District, or
Congressional District, even though the geographic
boundaries of the area may - or may not - be the same. For example, within a city
or town you might appoint a "Reed Heights" or a "Highlands Shopping Area" chairman.
Each community chairman appointed within your county should immediately open a
headquarters. This should be done on the following basis:
1. Obtain donated space, if possible, even if it is a garage or
playroom.
2. A large NIXON sign should be placed on the headquarters.
3. Although overall budget plans will vary from county to county,
community headquarters should be self supporting if possible.
Expenses of each headquarters will include telephone, signs,
campaign material, and precinct maps.
These headquarters then become the rallying point for all precinct activities
within the area.
No population center is too small to have a chairman, a vice chairman and a
Nixon committee. And no chairman should operate without a headquarters.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 8
Northern California Office
March 14, 1962
Room 619 - 525 Market Street
San Francisco 5, California
CONTACT!
Contact will be the "extra margin" in this campaign. Our opponents will try to
match us in customary campaign activities. However, they will have no CONTACT
Program - this will be our clear and decisive margin.
CONTACT is a tri-motored organization:
1. The WIN Program is an organization of Nixon supporters within
occupational groups. An effective WIN Program recruits people
to work for and to sell the candidate within their own profes-
sions, businesses and firms.
2. The ENDORSEMENT Program is an organized effort to obtain,
create and publicize the maximum number of Nixon-for-Governor
endorsements from nationality groups, Republican organizations,
service clubs and other civic and trade organizations.
3. The SPEAKERS' Program supplies competent and articulate men
and women to any organization, any meeting, that wants to hear
about the Nixon candidacy.
If you have not already done so, please appoint chairmen for each of these pro-
grams. The WIN chairman can be an aggressive young businessman. The ENDORSE
MENT chairman should have some political experience, be acquainted with
endorsing groups. Your SPEAKERS chairman might come from Toastmasters.
Then let us know on the attached sheet as soon as possible the names of the
appointees so that Bob Steele and our Contact Division can send the material
and provide the assistance to each of your chairmen that can help him implement
a program. It would be of great help to us to know by March 26th at the latest
that these appointments have been made.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 9
Northern California Office
March 14, 1962
Room 619 - 525 Market Street
San Francisco 5, California
In order to bring our newspaper list up to date and to likewise provide a current
list for your use, we would appreciate having the attached forms completed in
duplicate and one copy returned to us as soon as possible. Retain the duplicate
for your use.
A separate form should be filled out for every daily and weekly paper.
The data you give us will greatly expedite the flow of news during the forth-
coming campaign. It also will be very useful to the candidate on his campaign
tours before both the Primary and the General Elections.
COUNTY
NAME OF NEWSPAPER
Daily
Weekly
ADDRESS
City
Telephone
PUBLISHER/OWNER
EDITOR
CITY EDITOR
POLITICAL EDITOR
BUSINESS MANAGER
ADVERTISING MANAGER
NEWS DEADLINE
ADVERTISING DEADLINE
ISSUE DATE
ADVERTISING RATES
POLITICAL RATE
CIRCULATION
COMMENTS
Note: There is no substitute for local knowledge. If your comments could include
the political leanings of the paper and the principals together with issues
in which each paper appears to be particularly interested, this information
would be most helpful,
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 10
Northern California Office
March 21, 1962
Room 619 - 525 Market Street
San Francisco, California
For your information and file, enclosed are three photo copies of a legal memorandum
relative to the reporting and filing of campaign statements in this campaign. The
two extra copies are for your finance chairman or co-chairman.
Copies of this memorandum are to be handed to community chairmen and community
finance chairmen as they are appointed. Additional copies may be obtained by
writing Helen Gale, Nixon-For-Governor, 525 Market Street, San Francisco 5.
Please note that each ceunty finance committee, through its treasurer, must
file a campaign statement within 35 days after both the Primary and General
elections.
Andrew Downey Orrick
Morthern California Campaign Chairman
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 11
Northern California Office
March 21, 1962
Room 619 - 525 Market Street
San Francisco 5, California
AN UNREGISTERED REPUBLICAN CAN'T HELP MUCH
In November, 1960,
Republicans were registered in your county. By January 2,
1962, this number had dropped to
, an uncomfortable numerical decline of
.
These Republicans, as well as newcomers to your county, can be placed on the voting
rolls through a registration program.
Generally, the Nixon campaign will assist county central committees in their regis-
tration drives, supplying workers and/or leadership wherever needed. If no county
drive is being conducted, the Nixon campaign should do the job.
Helpful Hints:
1. Appoint a registration chairman immediately to confer with your
county central committee. Find out where you can help.
2. Have deputized a number of Nixon volunteers by the county clerk.
Some counties pay registrars 10 or 20 cents a name for voters they
register. In a medium size county, it is not uncommon to have de-
putized 100 or more Republicans.
3. Using deputy registrars, with high school and college students to
assist, conduct a house to house canvass, registering as many Republi-
cans as possible.
4. Conduct a telephone canvass, or working off precinct lists and reverse
directories call all unregistered voters, to determine if they are Repub-
licans. Then send out a deputy registrar to the residence.
Registration deadline for the Primary is APRIL 13, three weeks away!
Andrew Downey Orrick
Northern California Campaign Chairman
(For further information, contact James W. Halley,
Chairman, Campaign Division)
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 12
Northern California Office
March 21, 1962
Room 619 - 525 Market Street
San Francisco 5, California
Attached is a copy of a proposed campaign WIN manual. You should discuss this
immediately with your WIN Chairman.
This particular manual was prepared for the San Francisco WIN Committee, but it
is also applicable, in whole or in part, to all Northern California counties.
1. This manual will provide you and your WIN Chairman with basic in-
formation as to the objectives, organization and operation of the
WIN program.
2. This will also provide you with a guide for preparing your own
WIN manual, adopting it to the particular needs of your area.
Any questions relative to the WIN program should be directed to Dick Nair,
Northern California WIN Director, (120 Montgomery Street, San Francisco -
YU 1-3355) or to Bill Spencer, Northern California Campaign Director.
Andrew Downey Orrick
Northern California Campaign Chairman
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 13
Northern California Office
March 21, 1962
Room 619 - 525 Market Street
San Francisco 5, California
SOMEONE NEVER GETS THE WORD
Unless you let us know what you are doing, and unless we keep you informed of
campaign plans and progress, the coordinated effort breaks down. THE PIPELINE
MUST BE KEPT OPEN AND INFORMATION MUST FLOW BOTH WAYS.
The attached form, to be filled in by you and returned to us by the middle of
this week, lets us know what is going on in each of the 47 northern counties.
(This information will supplement that requested for the Contact program last
week.)
In turn, we will report back to you of progress being made throughout the
north, and in the process pass on helpful ideas originating in other counties.
Please keep a copy to facilitate the preparation of future reports. We look
forward to hearing from you.
Andrew Downey Orrick
Northern California Campaign Chairman
(For further information, contact James W. Halley,
Chairman, Campaign Division)
COUNTY ROUND-UP - CAMPAIGN ACTIVITIES
County
Date
A. County Appointments:
Signature
Position
Name
Address
Phone No.
Finance Chairman
Public Relations Chairman
Headquarters Chairman
Registration Chairman
Telephone Chairman
B. Headquarters Opened to Date:
Date of Opening
Hours Open
Address
Phone No.
1.
2.
3.
4.
(Append list of additional headquarters opened)
C. Programs - Progress Report (Registration, Nixon girls, volunteers, Win, etc.):
D. Community Chairmen Appointed to Date:
Name of Community
Chairman
Address
Phone No.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
(Append list of additional chairmen appointed)
COUNTY ROUND-UP - CAMPAIGN ACTIVITIES
County
Date
A. County Appointments:
Signature
Position
Name
Address
Phone No.
Finance Chairman
Public Relations Chairman
Headquarters Chairman
Registration Chairman
Telephone Chairman
B. Headquarters Opened to Date:
Date of Opening
Hours Open
Address
Phone No.
1.
2.
3.
4.
(Append list of additional headquarters opened)
C. Programs - Progress Report (Registration, Nixon girls, volunteers, Win, etc.):
D. Community Chairmen Appointed to Date:
Name of Community
Chairman
Address
Phone No.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
(Append list of additional chairmen appointed)
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 14
Northern California Office
April 2, 1962
Room 619 - 525 Market Street
San Francisco 5, California
We are pleased to announce the establishment of two advisory committees in Northern
California, one to concentrate on the relationship of the Nixon campaign to Negro
communities, and one to advise the campaign on the labor vote.
Both committees are made up of leaders in their field, and both are well qualified
to assist county organizations with their own programs, should such assistance be
requested.
We urge every county to appoint committees in both the labor and the Negro areas if
it is appropriate.
If the Northern California office can be of help to you in this regard, please
contact Mrs. Alice Leopold, who is coordinating these programs for the Northern
California campaign.
Andrew Downey Orrick
Northern California Campaign Chairman
February 28, 1962
Dear
I want to report to you on the decisions made at the Northern California
Steering Committee Meeting of the Nixon for Governor Campaign that was held on
February 26th.
The fundamental organizational efforts of the County Committees should
by now be complete - or nearing completion. Naturally, there will, of necessity,
be a little time lag in meeting this schedule by the County Chairmen who have
just recently been appointed. All County Chairmen should have, by now or very
soon, a functioning County Finance Committee; a County Campaign Vice Chairman;
a County Contact Division Vice Chairman; and a similar organization for each
important community or area within his jurisdiction.
What activities should be underway in each county at this time?
1. Raising money to support the campaign operations within your own
county. You will, of course, need funds to establish headquarters,
purchase campaign materials, defray mailing and telephone expenses,
and so on. (We expect that campaign materials, such as buttons,
bumper strips, brochures, etc. will be available within the next
week or so and will keep you informed on how, when and where to
obtain them.)
2. Signing up people on the white pledge sheets and/or the green
registration cards. (A supply will be sent to you under separate
cover.) These persons will then be placed on the Nixon Headquarters
mailing list and they will receive the Nixon Newsletter, excerpts from
his major campaign speeches and other information.
3. Assisting the County Republican organizations with voter registration.
4. Implementing the program to obtain endorsements for Nixon's candidacy
by the civic bodies and occupational groups.
5. Carrying out an effective Letters-to-the-Editor program designed to
comment on Nixon's position on such topics as fiscal responsibility,
the role of state and local governments, etc.
Within the next week I am most hopeful that representatives of the Northern
California Campaign Headquarters will commence making periodic visits to you and
your vice chairmen. We would like to give you any assistance we possibly can in
carrying out your responsibilities.
It is essential that our program develop from its organizational stage to its
operating activities as soon as possible.
The ideas expressed in this letter will be amplified in additional Informa-
tion Sheets that will be distributed to you in a few days.
Sincerely,
Andrew Downey Orrick
ADO/hg
Nixon for Governor
Committee
ROOM 526, 525 MARKET STREET SAN FRANCISCO, CALIFORNIA
DOUGLAS 2-5576 YUKON 2-9036
I have recently been appointed the Northern California Chairman of the Nixon for
Governor Committee. Since you are one of the important members of this organization,
I want to communicate with you without delay.
There is already in being throughout the State of California, due to the efforts of
many of his friends - such as you a well integrated, effective campaign structure
dedicated to the support of Dick Nixon's candidacy. Our job will be directed at
strengthening, enlarging and animating this organization.
The emphasis of Dick Nixon's campaign will be a person-to-person approach to the
voters. I am confident that they will recognize his personal warmth and understanding
as much as they respect his great ability and broad public experience.
Our specific function - through every committee and division in every area, county,
occupational group and precinct - is to render maximum assistance to Dick Nixon in
projecting these personal qualities and in publicizing the positions he has taken
and will announce on the issues to be discussed during the campaign.
Our ultimate objective is to enliven and vitalize the surging demand of California
Republicans for the wise leadership that Dick Nixon offers to our Party and State.
I welcome your ideas on how we should coordinate our efforts.
I'm for Dick Nixon because of his discerning understanding of the meaning of true
Republicanism and because he can best unify and strengthen the Republican Party in
California.
I shall look forward to meeting you personally soon.
With all best wishes.
Sincerely,
Downy Canil
Andrew Downey Orrick
PS: Please excuse my use of this mimeographed letter. I had hoped to write to
each of you individually, but lack of the necessary time and stenographic
help preventing me from doing SO.
February 13, 1963
MEMO TO: Area Chairmen
County Chairmen
FROM:
Andrew Downey Orrick
Last Monday morning we held a meeting of the Northern California Steering
Committee for the Nixon for Governor campaign. We reviewed the progress of the
campaign organization and activities.
To assist you in organizing your area or county, as the case may be, I am
enclosing a number of copies of Information Sheets and other documents that have
been prepared by the Northern California Headquarters.
At the Steering Committee meeting we determined that organization of the
counties should be promptly completed. Accordingly, if you have not already done
so, it is imperative that you commence at once to appoint the key members of your
Finance, Campaign, Contact and Policy Committees and to obtain the support of
other leading Republicans in your county. In this connection, will you please
complete the County Report forms which we have heretofore furnished you.
It is also essential to program and implement, without delay, two most
important facets of this campaign: first, to contact and cultivate organizations
which make political endorsements (see Information Sheet No. 2 and Organization
of Contact Division); and second, to institute Letters-to-the-Editor activities
(see Information Sheet No. 4).
We shall continue to afford you all possible assistance in carrying out your
campaign activities by furnishing additional information sheets from time to time
and visiting you personally.
Best personal regards.
Sincerely,
Andrew Downey Orrick
PS: Please excuse my use of this mimeographed letter, which we are using in
order to save time and money.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. J
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
GUIDES FOR HANDLING THE PRESS DURING APPEARANCES BY DICK NIXON
1. No press conferences should be arranged.
2. Each local group should handle its own publicity. They should prepare and
distribute their own press releases respecting Dick Nixon's appearances.
Emphasize how the public can see and meet him. This is a person-to-person
campaign.
3. Arrange as much TV and Radio coverage of Dick Nixon's appearances as
possible. This should include promotion; however, don't leave the im-
pression that press conferences are included in the coverage. State Head-
quarters will supply tapes and films whenever feasible.
4. Each group should always set up a press table - for press only.
Encourage as much photography as possible. Try to have the photographers
take pictures beforehand - perhaps when the head table assembles, also,
try to get pictures of the crowd, people shaking hands with the candidate,
etc.
5. Do not commit the candidate to have his text or excerpts available to the
press beforehand. Always say that he hopes to have excerpts available to
the press, but that they cannot be definitely promised.
6. If you are asked whether Dick Nixon will have a topic for his speech, the
answer 99 times out of 100 is NO. Best to say that he has not yet picked
a topic, since he usually determines what will be most interesting and
appropriate at the time he actually speaks.
7. We will try to keep you posted regarding the traveling press. Please do
the same with this office.
NIXON for GOVERNOR COMMITTEE
INFORMATION SHEET NO. 2
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
ORGANIZATION ENDORSEMENTS
Endorsements by major organizations is one of the most effective tools in a
statewide campaign. Organization endorsements can be extremely effective in
gaining the support of their memberships. They also provide the springboard
for news releases on a statewide or local basis.
Northern California Headquarters will have available, and will furnish you with,
up-to-date listings of dates of annual and regional meetings, national and state
conventions. In addition, every local campaign echelon should also prepare a
list of organization meetings within their respective geographical boundaries.
Pay particular attention to organizations which customarily take action on
political endorsements by resolution or official action. Please keep our office
informed of the names of such organizations.
The County Contact Committee, acting under the direction of County Chairmen,
should forthwith plan to contact and obtain the endorsements of such organiza-
tions. Northern California Headquarters will provide you with sample endorse-
ments, resolutions and press releases which can be used as a guide. Many
organizations, however, will probably want to draft their own statements and
press releases. It is most preferable if every endorsing organization spells out
its reasons for supporting Dick Nixon.
While statewide organizations usually prefer to make these news releases under
the name of their ranking officer, local groups or units of a state organization
may prefer to have the releases made by the local Nixon for Governor Committee.
Contacting and cultivating organizations with the view of obtaining their
endorsements is an urgent and continuing project. Since the opposition will
be trying to win the support of every possible organized group, we must launch
an immediate and aggressive campaign to establish friendly liaison with all
endorsing groups.
Your job will be easier when we have Nixon literature and campaign materials
on hand. Endorsements generate publicity and influence groups as well as
individuals. Endorsements can produce votes on election day!
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 3
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
SPEAKING REQUESTS AND ENGAGEMENTS
All requests for Dick Nixon's appearances should be made in writing (2 copies
thereof), should be forwarded to the Northern California Office, Nixon for
Governor Committee, 525 Market Street, San Francisco 5, California.
Dick Nixon wants to make as many appearances before non-partisan groups as possible.
It is suggested that the County Organizations be on the look-out for such meetings
in your area - the larger the better.
No appearances will be made before a single Republican group. These types of
meetings must include all volunteer groups in the area and should be opened to
the public if possible.
No invitations will be accepted to meet in private homes.
The people-to-people approach is desired in his appearances - either a hand-
shaking affair (no receiving lines) or, if a dinner, he might give a short speech
and then table hop.
You are reminded, as stated in Information Sheet No. 1, that Mr. Nixon usually
will not have a topic for his speech. Accordingly, it is best to say that he
has not yet picked a topic, since he ordinarily plays it by ear - judging what
seems to be of most interest at that time.
Please keep in mind at all times that the time and energy of the candidate
should be conserved in order to cover as much area as possible.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 4
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
LETTERS TO THE EDITOR
A vitally important function of the County Committees is the activation of an
alert and well-organized letter-writing effort.
Letters to the editor have the advantage of prominent placement on the editorial
pages and are often extremely influential in creating public opinion. The most
effective type of letter will cogently explain the reasons why the writer believes
that election of Dick Nixon is essential to the welfare of California generally
and to the writer and his economic and social group specifically.
Northern California Headquarters will be prepared to assist you in suggesting
constructive approaches or specific points to stress in letters. We suggest that
you also screen editorial letter columns for attacks or charges against the
candidate which can be blasted by a simple statement of the facts.
Each letter should be sent by a person who addresses the editor in his own
handwriting and in his own phraseology. Letters should be brief and factual
and should impress the reader with honesty and sincerity. Form letters should
not be used.
The County Committees should immediately organize their letters-to-the-editor
campaigns.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 5
Northern California Office
February 21, 1962
Rm. 619 - 525 Market Street
San Francisco 5, California
CAMPAIGN SUPPLIES
Regarding campaign supplies, you will receive either this month or next the
following:
Lapel tabs
10% of your Republican registration
Windshield stickers
10% of your Republican registration
Brochures
2% of your Republican registration
Bumper strips
1% of your Republican registration
Posters
Undetermined number
These will be sent without charge to your county. However, you will receive an
itemized price list of all available items, indicating the names and addresses
of suppliers. Henceforth, counties will order all supplies directly from
suppliers, accompanying each order with a check.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 1
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
GUIDES FOR HANDLING THE PRESS DURING APPEARANCES BY DICK NIXON
1. No press conferences should be arranged.
2. Each local group should handle its own publicity. They should prepare and
distribute their own press releases respecting Dick Nixon's appearances.
Emphasize how the public can see and meet him. This is a person-to-person
campaign.
3. Arrange as much TV and Radio coverage of Dick Nixon's appearances as
possible. This should include promotion; however, don't leave the im-
pression that press conferences are included in the coverage. State Head-
quarters will supply tapes and films whenever feasible.
4. Each group should always set up a press table - for press only.
Encourage as much photography as possible. Try to have the photographers
take pictures beforehand - perhaps when the head table assembles; also,
try to get pictures of the crowd, people shaking hands with the candidate,
etc.
5. Do not commit the candidate to have his text or excerpts available to the
press beforehand. Always say that he hopes to have excerpts available to
the press, but that they cannot be definitely promised.
6. If you are asked whether Dick Nixon will have a topic for his speech, the
answer 99 times out of 100 is NO. Best to say that he has not yet picked
a topic, since he usually determines what will be most interesting and
appropriate at the time he actually speaks.
7. We will try to keep you posted regarding the traveling press. Please do
the same with this office.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 2
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
ORGANIZATION ENDORSEMENTS
Endorsements by major organizations is one of the most effective tools in a
statewide campaign. Organization endorsements can be extremely effective in
gaining the support of their memberships. They also provide the springboard
for news releases on a statewide or local basis.
Northern California Headquarters will have available, and will furnish you with,
up-to-date listings of dates of annual and regional meetings, national and state
conventions. In addition, every local campaign echelon should also prepare a
list of organization meetings within their respective geographical boundaries.
Pay particular attention to organizations which customarily take action on
political endorsements by resolution or official action. Please keep our office
informed of the names of such organizations.
The County Contact Committee, acting under the direction of County Chairmen,
should forthwith plan to contact and obtain the endorsements of such organiza-
tions. Northern California Headquarters will provide you with sample endorse-
ments, resolutions and press releases which can be used as a guide. Many
organizations, however, will probably want to draft their own statements and
press releases. It is most preferable if every endorsing organization spells out
its reasons for supporting Dick Nixon.
While statewide organizations usually prefer to make these news releases under
the name of their ranking officer, local groups or units of a state organization
may prefer to have the releases made by the local Nixon for Governor Committee.
Contacting and cultivating organizations with the view of obtaining their
endorsements is an urgent and continuing project. Since the opposition will
be trying to win the support of every possible organized group, we must launch
an immediate and aggressive campaign to establish friendly liaison with all
endorsing groups.
Your job will be easier when we have Nixon literature and campaign materials
on hand. Endorsements generate publicity and influence groups as well as
individuals. Endorsements can produce votes on election day!
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 3
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
SPEAKING REQUESTS AND ENGAGEMENTS
All requests for Dick Nixon's appearances should be made in writing (2 copies
thereof), should be forwarded to the Northern California Office, Nixon for
Governor Committee, 525 Market Street, San Francisco 5, California.
Dick Nixon wants to make as many appearances before non-partisan groups as possible.
It is suggested that the County Organizations be on the look-out for such meetings
in your area - the larger the better.
NO appearances will be made before a single Republican group. These types of
meetings must include all volunteer groups in the area and should be opened to
the public if possible.
No invitations will be accepted to meet in private homes.
The people-to-people approach is desired in his appearances - either a hand-
shaking affair (no receiving lines) or, if a dinner, he might give a short speech
and then table hop.
You are reminded, as stated in Information Sheet No. 1, that Mr. Nixon usually
will not have a topic for his speech. Accordingly, it is best to say that he
has not yet picked a topic, since he ordinarily plays it by ear - judging what
seems to be of most interest at that time.
Please keep in mind at all times that the time and energy of the candidate
should be conserved in order to cover as much area as possible.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 5
Northern California Office
February 21, 1962
Rm. 619 - 525 Market Street
San Francisco 5, California
CAMPAIGN SUPPLIES
Regarding campaign supplies, you will receive either this month or next the
following:
Lapel tabs
10% of your Republican registration
Windshield stickers
10% of your Republican registration
Brochures
2% of your Republican registration
Bumper strips
1% of your Republican registration
Posters
Undetermined number
These will be sent without charge to your county. However, you will receive an
itemized price list of all available items, indicating the names and addresses
of suppliers. Henceforth, counties will order all supplies directly from
suppliers, accompanying each order with a check.
sehomi Bounty
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
525 Market Street, Room 526
CAMPAIGN DIVISION
San Francisco 5
DOuglas 2-5576
MEMO TO: County Chairmen
FROM:
George Milias, Chairman, Campaign Division
Attached for your information and guidance is an organizational chart which should
be adapted to fit your particular county.
The County Report forms should be billed out in quadruplicate and distributed as
follows:
1 copy to
Northern California Office
1 copy to
Area Chairman
1 copy to
George Milias, Chairman
Milias Hotel
Gilroy, California
1 copy to
Your files
Your committee should be organized no later than March 1, 1962.
Your appointments should be made in the following order:
I. Finance Chairman
II. Finance Committee - selected by Finance Chairman and County Chairman
III. Policy Committee
IV. Coordinating Committee - 5 members
A. County Chairman
B. Finance Chairman
C. Headquarters Chairman
D. Contact Division Chairman
E. No. California Area Chairman
The Coordinating Committee, with the exception of the No. California
Area Chairman, will also sit as the BUDGET COMMITTEE.
V. Steering Committee
This committee should be composed of your area (or city) chairmen.
VI. Others
A. Headquarters Chairman (see Coordinating Committee)
B. Precinct Chairman
C. Publicity Chairman
D. Telephone Chairman
E. Special Events Chairman
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
CAMPAIGN DIVISION - COUNTY ORGANIZATION
TEHAMA
COUNTY
Headquarters Address
Telephone
COUNTY CHAIRMAN:
Address
Telephone
FINANCE CHAIRMAN:
Address
Telephone
POLICY COMMITTEE:
COORDINATING COMMITTEE:
STEERING COMMITTEE:
(Area Chairmen)
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
CAMPAIGN DIVISION - COUNTY ORGANIZATION
TEHAMA
COUNTY
Headquarters Address
Telephone
COUNTY CHAIRMAN:
Address
Telephone
FINANCE CHAIRMAN:
Address
Telephone
POLICY COMMITTEE:
COORDINATING COMMITTEE:
STEERING COMMITTEE:
(Area Chairmen)
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
CAMPAIGN DIVISION - COUNTY ORGANIZATION
TEHAMA
COUNTY
Headquarters Address
Telephone
COUNTY CHAIRMAN:
Address
Telephone
FINANCE CHAIRMAN:
Address
Telephone
POLICY COMMITTEE:
COORDINATING COMMITTEE:
STEERING COMMITTEE:
(Area Chairmen)
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
CAMPAIGN DIVISION - COUNTY ORGANIZATION
TERAMA
COUNTY
Headquarters Address
Telephone
COUNTY CHAIRMAN:
Address
Telephone
FINANCE CHAIRMAN:
Address
Telephone
POLICY COMMITTEE:
COORDINATING COMMITTEE:
STEERING COMMITTEE:
(Area Chairmen)
NORTHERN CALIFORNIA
CAMPAIGN COMMITTEE
AREA CHAIRMAN
FINANCE COMMITTEE
POLICY COMMITTEE
COUNTY CHAIRMAN
COORDINATING COMMITTEE (5)
STEERING COMMITTEE
AREA I
AREA II
AREA III
CHAIRMAN
CHAIRMAN
CHAIRMAN
CONTACT
CAMPAIGN
CAMPAIGN
WIN PLAN
HEADQUARTERS
NATIONALITIES
SPECIAL EVENTS
LABOR
TELEPHONE
OTHER
PUBLICITY
SPEAKERS
FINANCE
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
525 Market Street, Room 526
CAMPAIGN DIVISION
San Francisco 5
DOuglas 2-5576
MEMO TO: County Chairmen
FROM:
George Milias, Chairman, Campaign Division
Attached for your information and guidance is an organizational chart which should
be adapted to fit your particular county.
The County Report forms should be billed out in quadruplicate and distributed as
follows:
1 copy to
Northern California Office
1 copy to
Area Chairman
1 copy to
George Milias, Chairman
Milias Hotel
Gilroy, California
1 copy to
Your files
Your committee should be organized no later than March 1, 1962.
Your appointments should be made in the following order:
I. Finance Chairman
II. Finance Committee - selected by Finance Chairman and County Chairman
III. Policy Committee
IV. Coordinating Committee - 5 members
A. County Chairman
B. Finance Chairman
C. Headquarters Chairman
D. Contact Division Chairman
E. No. California Area Chairman
The Coordinating Committee, with the exception of the No. California
Area Chairman, will also sit as the BUDGET COMMITTEE.
V. Steering Committee
This committee should be composed of your area (or city) chairmen.
VI. Others
A. Headquarters Chairman (see Coordinating Committee)
B. Precinct Chairman
C. Publicity Chairman
D. Telephone Chairman
E. Special Events Chairman
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
CAMPAIGN DIVISION - COUNTY ORGANIZATION
COUNTY
Headquarters Address
Telephone
COUNTY CHAIRMAN:
Address
Telephone
PINANCE CHAIRMAN:
Address
Telephone
POLICY COMMITTEE:
COORDINATING COMMITTEE:
STEERING COMMITTEE:
(Area Chairmen)
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
525 Market Street, Room 526
CAMPAIGN DIVISION
San Francisco 5, California
DOuglas 2-5576
MEMO TO: AREA CHAIRMEN
FROM:
George Milias, Chairman, Campaign Division
Attached are organization charts outlining your area.
The area report forms should be filled out in triplicate and distributed as
follows:
1 copy forwarded to the Northern California Office
525 Market Street, Room 526
San Francisco 5, California
1 copy forwarded to
George Milias, Chairman
Campaign Division
Milias Hotel
Gilroy, California
1 copy for your files
Your first order of business will be the appointment of Nixon County Chairmen
in each of the counties within your area.
All County Chairmen should be appointed not later than February 15th.
It is particularly important to clear these appointments with the County Central
Committee Chairman so that after the Primary an effective consolidation of effort
may be achieved.
Organization charts and instruction sheets for County Chairmen are also included
in this kit.
Your prime responsibility will then be to see that each county has an effective
working organization operating through the Primary Election.
PLEASE REMEMBER THAT NO APPOINTMENTS CAN BE MADE UNTIL THE NAMES HAVE BEEN
SUBMITTED AND CLEARED.
Many thanks for accepting this important assignment.
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
CAMPAIGN DIVISION - COUNTY ORGANIZATION
COUNTY
Headquarters Address
Telephone
COUNTY CHAIRMAN:
Address
Telephone
FINANCE CHAIRMAN:
Address
Telephone
POLICY COMMITTEE:
COORDINATING COMMITTEE:
STEERING COMMITTEE:
(Area Chairmen)