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This file contains:
Memo from Bob Haldeman to the Research Department. 1 pg. [Memo], 5/18/1962
Western Union telegram from Joe Shell to Richard Nixon. 7 pgs. [Other Document], 5/9/1962
Letter from Joseph Shell to Richard Nixon. 1 pg. Attached to previous. [Letter], 5/8/1962
Letter from Nixon to Joe Shell. 1 pg. Attached to previous. [Letter], 5/9/1962
Undercover agent Fluent reporting on operation "seashell." 8 pgs including attachments. [Memo], 5/9/1962
Memo from Charlie Farrington to Bob Haldeman. Subject: Shell TV Buys. 1 pg. Duplicates not scanned. [Memo], 5/7/1962
Handwritten notes. 1 pg. [Memo], n.d.
Memo to All Northern California Chairmen from Bob Alderman. 1 pg. [Memo], 4/12/1962
Memo from Dick Kline to Charles O'Brien. 1 pg. [Memo], 4/16/1962
Handwritten note. 3 pgs including attachments. [Memo], n.d.
Memo from Mildred Fluent to Kai Jorgenson. RE: Report of Visit to Shell Headquarters. 1 pg. [Memo], 4/4/1962
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26127974
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WHSF: Returned, 61-21
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document
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1
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26127974
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document
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WHSF: Returned, 61-21
description
This file contains:
Memo from Bob Haldeman to the Research Department. 1 pg. [Memo], 5/18/1962
Western Union telegram from Joe Shell to Richard Nixon. 7 pgs. [Other Document], 5/9/1962
Letter from Joseph Shell to Richard Nixon. 1 pg. Attached to previous. [Letter], 5/8/1962
Letter from Nixon to Joe Shell. 1 pg. Attached to previous. [Letter], 5/9/1962
Undercover agent Fluent reporting on operation "seashell." 8 pgs including attachments. [Memo], 5/9/1962
Memo from Charlie Farrington to Bob Haldeman. Subject: Shell TV Buys. 1 pg. Duplicates not scanned. [Memo], 5/7/1962
Handwritten notes. 1 pg. [Memo], n.d.
Memo to All Northern California Chairmen from Bob Alderman. 1 pg. [Memo], 4/12/1962
Memo from Dick Kline to Charles O'Brien. 1 pg. [Memo], 4/16/1962
Handwritten note. 3 pgs including attachments. [Memo], n.d.
Memo from Mildred Fluent to Kai Jorgenson. RE: Report of Visit to Shell Headquarters. 1 pg. [Memo], 4/4/1962
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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26127974
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e47ca8425884dd4b
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
61
21
05/18/1962
Memo
Memo from Bob Haldeman to the Research
Department. 1 pg.
61
21
05/09/1962
Other Document
Western Union telegram from Joe Shell to
Richard Nixon. 7 pgs.
61
21
05/08/1962
Letter
Letter from Joseph Shell to Richard Nixon. 1
pg. Attached to previous.
61
21
05/09/1962
Letter
Letter from Nixon to Joe Shell. 1 pg.
Attached to previous.
61
21
05/09/1962
Memo
Undercover agent Fluent reporting on
operation "seashell." 8 pgs including
attachments.
61
21
05/07/1962
Memo
Memo from Charlie Farrington to Bob
Haldeman. Subject: Shell TV Buys. 1 pg.
Duplicates not scanned.
Wednesday, August 08, 2007
Page 1 of 2
Box Number Folder Number Document Date
Document Type
Document Description
61
21
n.d.
Memo
Handwritten notes. 1 pg.
61
21
04/12/1962
Memo
Memo to All Northern California Chairmen
from Bob Alderman. 1 pg.
61
21
04/16/1962
Memo
Memo from Dick Kline to Charles O'Brien. 1
pg.
61
21
n.d.
Memo
Handwritten note. 3 pgs including
attachments.
61
21
04/04/1962
Memo
Memo from Mildred Fluent to Kai
Jorgenson. RE: Report of Visit to Shell
Headquarters. 1 pg.
Wednesday, August 08, 2007
Page 2 of 2
Research Department
5-10-62
Bob Haldeman
Will you please get for RN immediately Shell' s announced
position on each of the forthcoming bond issues, and may
I please have a copy?
wanss, hup SIGNATURE 11/5 40 puol unised ou,
CLASS OF SERVICE
WESTERN UNION
SYMBOLS
This to a fast message
DL=Day Letter
unless its deferred char-
NL=Night Letter
acter is indicated by the
TELEGRAM
1201
LT=
International
proper symbol.
Letter Telegram
W. P. MARSHALL, PRESIDENT
The filing time shown in the date line on domestic telegrams is STANDARD TIME at point of origin. Time of receipt Is STANDARD TIME at point of destination
LA296
L LLY233 PD=LOS ANGELES CALIF 9 358P PDT=
RICHARD M NIXON=
3908 WILSHIRE BLVD LOSE=
1962 MAY 9 PM 5 59
DEAR RICHARD: FIRST I WANT TO THANK YOU FOR YOUR
OFFER TO SUPPORT MY CANDIDACY FOR GOVERNOR AFTER THE
JUNE PRIMARY IS OVER. WESHALL BE PLEASED TO HAVE YOU
ABOARD IT IS TOO BAD THAT YOU DO NOT FEEL YOU CAN
ACCEPT MY INVITATION TO APPEAR WITH ME IN PUBLIC TO
DISCUSS THE ISSUES OF IMPORTENCE TO CALIFORNIANS, I WAS
SORT OF HOPING YOU WOULD FINDYOUR WAY TO JOIN ME. I
End one
THE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRONS CONCERNING ITS SERVICE
CLASS OF SERVICE
WESTERN UNION
SYMBOLS
This ista fast message
DL=Day Letter
unless its deferred char-
NL=Night Letter
acter is indicated by the
TELEGRAM
1201
LT=
International
proper symbol.
Letter Telegram
W. P. MARSHALL, PRESIDENT
The filing time shown in the date line on domestic telegrams is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination
LLL4233/2
1962 MAY 9 PM 5 59
BELIEVE THE PEOPLE HAVE A RIGHT TO KNOW WHERE EACH OF
US STANDS ON THESE STATE ISSUES, I REFUSE TO TAKE MY
PARTY FOR GRANTED. I AM PROUD TO HAVE THE OPPORTUNITY
TO EARN MY PARTY'S NOMINATION. IT IS ALSO UNFORTUNATE,
IT SEEMS TO ME, THAT YOU APPARENTLY DO NOT APPRECIATE
THE MEANING AND PURPOSE OF THE FREE AND OPEN PRIMARY TH PO
WHICH THE PEOPLE THROUGH THEIR ELECTED REPRESENTATIVES
RESTORED TO THE CALIFORNIA VOTERS IN 1959. A LARGE PART
OF THE PURPOSE OF RETURNING TO THE FREE AND OPEN I
PRIMARY WAS TO PREVENT THE DANGER OF MACHINE POLITICS
AND TO ALLOW MEMBERS OF BOTH PARTIES TO DECIDE FOR
THE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRUND
End 2
CLASS OF SERVICE
WESTERN UNION
SYMBOLS
This in a fast message
DL=Day Letter
unless its deferred char-
NL=Night Letter
acter is indicated by the
TELEGRAM
1201
LT=
International
proper symbol.
Letter Telegram
W.P. MARSHALL PRESIDENT
The filing time shown in the date line on domestic telegrams is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination
LLLY233/3=
1962 MAY 9 PM 5 59
THEMSELVES WHO THEY WANT AS THEIR CANDIDATES IN THE
GENERAL ELECTIONS. THE FACT THAT THE DEMOCRATE PARTY
HAS FORCED A PRE-DETERMINED SLATE ON THE PRIMARY BALLOT
DOES NOT MEAN WE SHOULD MAKE THE SAME MISTAKE. I
RECOGNIZE AND ACCEPT THE INTENT ND PURPOSE OF THE OPEN
PRIMARY. AS PART OF THAT PURPOSE AND KEEPING WITH THE
WISHES OF THE MAJORITY OF REPUBLICANS, I HAVE SUGGESTED,
AND NOW REPEAT THE SUGGESTION, THAT WE APPEAR TOGETHER
IN PUBLIC TO DISCUSS AND COMPARE OUR RESPECTIVE
KNOWLEDGE OF AND APP ROACH TO STATE PROBLEMS. I CAN ONLY
End 3
THE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRONS CONCERNING ITS SERVICE
CLASS OF SERVICE
WESTERN UNION
SYMBOLS
This is fast message
DL=Day Letter
unless its deferred char-
NL=Night Letter
acter is indicated by the
TELEGRAM
1201
LT=
International
proper symbol.
Letter Telegram
W. P. MARSHALL. PRESIDENT
The filing time shown in the date line on domestic telegrams is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination
LLLY233/4
1962 MAY 9 PM 5 59
CONCLUDE FROM YOUR REFUSAL THAT YOU ARE NOT WILLING TO
FOLLOW THE WISHES OF THE MAJORITY OF OUR PARTY. EITHER
THAT OR YOU DO NOT FEEL SUFFICIENTLY AWARE OF OUR
CONVERSANT WITH THE IMPORTANT STATE ISSUES so THAT YOU
COULD DISCUSS THEM PUBLICLY WITHOUT A PREPARED TEXT OR
THE AID OF POSITION PAPERS OFFERED BY A COACHING STAFF
I. AM PLEASED TO LEARN FROM YOUR LETTER THAT DURING THE
PAST MONTH YOU HAVE BEEN ADDRESSING YOURSELF TO SOME OF
THE VITAL ISSUES OF STATE CONCERN. THOSE OF US WHO HAVE
BEEN DOING THIS FOR TEN YEARS AND WHO HAVE BEEN SLUGGING
End 4
THE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRONS CONCERNING ITS SERVICE
CLASS OF SERVICE
WESTERN UNION
SYMBOLS
This if a fast message
DL=Day Letter
unless its deferred char-
NL=Night Letter
acter is indicated by the
TELEGRAM
1201
LT
International
proper symbol.
Letter Telegram
W. P. MARSHALL, PRESIDENT
The filing time shown in the date line on domestic telegrams is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination
LLLy233/5=
1962 MAY 9 PM 5 59
IT OUT AGAINST MR BROWN ARE ALWAYS GLAD TO HAVE A NEW
VOICE IN OUR CHORUS. AS A LIFE LONG REPUBLICAN WHO HAS
ALWAYS STOOD SOLID FOR THE PRINCIPLES OF OUR PARTY I AM
FULLY AWARE OF THE NEED FOR PARTY UNITY. I. BELIEVE
SUCH UNITY CAN BE A STRENGTH WHEN IT IS BASED ON
DE DICATION TO A PURPOSE, BUT I DO NOT ASSESS UNITY AS
A STRENGHT WHEN IT IS FORCED BY PRESSURE TACTICS OF
STEAM ROLLER MEASURES. IN THAT REGARD IT MUST BE POINTED
OUT THAT LONG BEFORE YOU DECIDED TO USE CALIFORNIA TO
RE-SEEK YOUR POLITICAL FORTUNES, THERE WERE THREE
OUTSTANDING REPUBLICANS ALREADY ANNOUNCED AS CANDIDATES
THE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRONS CONCERNING ITS SERVICE
Eend 5.
CLASS OF SERVICE
WESTERN UNION
SYMBOLS
This is a fast message
DL=Day Letter
unless its deferred char-
NL=Night Letter
acter is indicated by the
TELEGRAM
1201
LT=
International
proper symbol.
Letter Telegram
W. P. MARSHALL PRESIDENT
The filing time shown in the date line on domestic telegrams is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination
1962 MAY 9 PM 5,59 59
LLLY233/6
FOR THE GOVERNORSHIP. TWO OF THOSE FINE MEN HAVE SINCE
DROPPED OUT. YOU ARE SUGGESTING THAT I SHOULD FOLLOW
SUIT, OR RE-GEAR MY CAMPAIGN TO INNOCUOUS "ME TOO"
LEVEL, THEN YOU ARE INDEED OUT OF TOUCH WITH OUR
PARTY'S DEMAND FOR STRONG LEADERSHIP AND YOU ARE OUT
OF TOUCH WITH THE WISHES OF THE MAJORITY OF OUR
REPUBLICANS IN CALIFORNIA. THEYARE DEMANDING STRONG AND
CONSISTANT LEADERSHIP. THEY WANT THEIR CANDIDATES TO
STAND UP AND SPEAK OUT. 1 WILL CONTINUE TO MEET BOTH OF
THESE REQUESTS. 1 HOPE YOU WILL RECONSIDER YOU REFUSAL
TO APPEAR WITH ME IN THE FUTURE TO DISCUSS STATE ISSUES.
THE COMPANY WILL APPRECIATE
End 4
CLASS OF SERVICE
WESTERN UNION
SYMBOLS
This K a fast message
DL=Day Letter
unless its deferred char-
NL=Night Letter
acter is indicated by the
TELEGRAM
1201
LT=
International
proper symbol.
Letter Telegram
W.P. MARSHALL PRESIDENT
The filing time shown in the date line on domestic telegrams is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination
RLLY233/7
1962 MAY 9 PM 5 59
BEST REGARDS=
JOSEPH C SHELL,
THE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRONS CONCERNING ITS SERVICE
BN
COPY
May 8, 1962
Mr. Richard M. Nixon
Pacific Mutual Building
530 West Sixth Street
Los Angeles 14, California
Dear Mr. Nixon:
It has been brought to my attention that both you and I will
be in the San Diego area with our respective campaigns this
Thursday and Friday.
Inasmuch as we have heretofore not had the opportunity to meet
in a public discussion of the issues of this campaign, I would
consider it a great honor and pleasure to place my schedule at
your disposal in order that we might arrange such a meeting.
Since I have not yet received a reply from you regarding my
telegram of April 13, I am confident that there must have been
some oversight in its transmittal to you. Therefore, I again
would like to say that, in accordance with your expressed
opinion that joint television appearances are here to stay, I
would be more than happy to cooperate in arranging such an
appearance with you for the benefit of the Republican voters
of California.
However, since the pressure of previous commitments may make a
television appearance infeasible, I would be perfectly willing
to meet with you on any public platform before any audience in
a discussion of state issues as they relate to the primary
election campaign.
I shall await your reply as to the San Diego possibilities.
Yours for a strong and victorious Republican Party,
JOSEPH C. SHELL
Republican Candidate for
Governor of California
JCS:mc
5/9
Dear Joe:
Each additional time you challenge me to a debate and each time
I reply supplies campaign fodder for Pat Brown in the General
Election. TV debates are here to stay, but only forps political
opponents in a general election for very obvious reasons.
Xxxx At the risk of providing a bit more for such fodder, I must
answer one point in your telegram. I am not suggesting that
you drop out of the campaignx. Don't do it.
Yours for a strong and victorious Republican Party.
May 9, 1962
Undercover agent Fluent reporting on operation "Seashell"
There were about five women flitting around headquarters
the
one I saw before was not among them.
Finally cornered one and asked her if she had any real gems of
wisdom that would make me sure that I wanted to vote for
Mr. Shell.
She gave me the usual line
nothing new in it. So I asked
her if he was ever going to be on television, that if I could
hear him talk, it might help.
She then told me about the Rally. Said they are real anxious
and are trying very hard to fill up the arena. Tickets are $1.00
each. I didn't buy one. I asked her if it was going to "be on
television" and she said she wasn't real sure, but that they
hoped SO.
Then she said "Oh, one thing. We are going to have two coffee
hours. One will be on May 17 and one on May 31 on Channel 7
from 10:30 to 11:00 in the morning. " I asked her then if we
could send questions in and she said "just a minute" and went to
talk to a rather large man with a decided scar on the right of
his face. He talked loud enough for me to hear. He said that
the first show was going to have to be taped because he couldn't
clear the 10:30 to 11:00 hour at all locations, that for instance,
in San Jose it would be on in the afternoon.
He said he wasn't sure whether the second one would be live or
not because they might have the same trouble about clearning time.
He said he hoped it could be live because it would give them a
chance to answer any challenges that Nixon would throw at them.
He said that the Morgan agency was busy right now writing and
getting the script together for the first show.
When she came back to report this to me, she volunteered the
information that they were going to have a spot saturation cam-
paign the last ten days of the campaign. I asked her if Mr.
Shell was going to be on these spots and she said she really
didn't know yet but she hoped SO. That someone had told her
he was.
I asked her how it was going and she said simply wonderful. That
everywhere Shell went they were gaining big blocks of votes. That
all the major papers were for him and that everyone there at
campaign headquarters felt that there was no doubt but what he
would win.
I gathered up everything I could see which isn't much, but it
is attached.
"This is the platform on which I have been campaigning
and will continue to campaign as candidate
for the Republican nomination for Governor.
"These are the facts and figures to which I have been alerting the people.
"I commend this article to your consideration."
Assemblyman Joseph C. Shell
Republican floor leader.
BUSINESS & GOVERNMENT
High State, Local Taxes
"The following appraisal of business
Put Damper on Industry
and governmental conditions appeared
in the Sunday edition of the Los Angeles
BY RAY HEBERT, Times Urban Plans Editor
HIGH TAXES-both state and local-
sion controller of the National Supply
Times, November 26.
are putting a pinch on California's indus-
Co. of Torrance, a division of Armco
trial growth by eating into business
Steel Corp., showed that California man-
profits. What's more, because of the high
ufacturers are actually at a disadvantage
costs of doing business here, some firms
when the taxes they pay are measured
are bypassing California in their search
"It obviously is an unbiased analysis
against assessments in other states.
for new plant locations.
Mill's survey covered the 28 states
These points, spotlighted during recent
of the tax problem and the business cli-
where Armco maintains facilities. Cali-
sessions of the California Manufacturers
fornia was the second highest with a tax
Assn., have emerged as perhaps the most
bill of $41.84 on every $1,000 worth of
mate in California.
limiting factors in California's industrial
inventory and assets.
economy.
"Louisiana is the highest, of course,"
Many of the executives who attended
Mill explained. "Our figure there is $53.30
the association's annual meeting at Hotel
per $1,000. You know, they are still pay-
"The article sets forth the arguments
del Coronado went away with the feeling
ing for the frivolities of the Huey Long
that while California may have a wide
regime."
for less governmental expansion and a
edge in climate, for instance, this element
cannot be considered alone in judging
He made another comparison. By mul-
the state's manufacturing advantages.
tiplying the firm's California investment
reversal of the welfare state trend, which
by the Texas rate of $12.32 per $1,000,
Of particular interest to CMA members
the company would pay only $154,030
were the critical points raised by two
has been the theme song of the Brown
rather than its $523,122 outlay here last
Southern California plant executives who
year.
were in a position to compare their com-
Administration.
panies' operations here with divisions
"If we had this investment in Texas,
doing business in other states.
we would have an annual tax saving of
Both agreed that state and local taxes
$369,092," he said. "This saving in 10
have reached a burdensome level and,
years would pay for capital expenditures
in some cases, constitute an alarming
in the amount of $3,690,000. In other
threat to profits.
words, we would only have to pay 29.45%
A study made by Fred W. Mill, divi-
(OVER)
TAXES PAID OR ACCRUED IN 1960
Tax Paid
Net
Per $1,000
Gross
Sales
Book Value
of Inventory
State
Franchise
Receipts
Tax
Inventory
and Assets
and City
and Other
and Use
Collected
Fixed Assets
Within State
Total
Property
Income
Taxes
Taxes
in 1960
California
12,502,418
41.84
523,122
489,350
20,260
3
13,509
274,462
Kansas
1,025,738
21.53
22,081
19,515
2,556
10
78,472
Louisiana
1,903,461
53.30
101,460
75,492
8,661
17,307
404,242
Ohio
2,652,712
11.11
29,467
14,034
262
12,191
2,980
4,955
Oklahoma
1,514,887
24.17
36,621
29,393
4,139
3,089
167,404
Pennsylvania
29,414,874
13.31
391,560
200,799
138,700
15,247
36,814
7,671
Texas
14,371,113
12.32
177,122
152,270
24,852
Wyoming
1,026,144
11.02
11,311
11,278
33
99,468
All Other
8,071,654
10.03
80,962
47,850
13,212
5,721
14,179
512,542
TOTALS
72,483,001
18.95
1,373,706
1,039,981
187,790
78,453
67,482
1,549,216
TAX COMPARISON-Compilation of 1960 tax rate
shows California ranks second only to that of
by states on $1,000 of inventory and assets as paid
Louisiana. In Pennsylvania, where company hos
by National Supply division of Armco Steel Corp.
heaviest inventory and assets, rate is only $13.31.
BUSINESS & GOVERNMENT
One Firm Traces Tax Tribulations
Continued from First Page
gaged in a somewhat similar
As an example, he cited
see, $19.79; Connecticut,
of $523,122, which would
line of endeavor, it is always
the increase in unemploy-
$21.67; California, $32.44.
give us $154,030."
interesting, and sometimes
ment taxes. Next year, he
Actually, Ryman said, cli-
said, this tax will jump-in
mate remains as the only
Mill suggested that the
discouraging, to compare re-
terms of cost-from $68,000
major attraction among the
only answer to the heavy tax
sults," he explained.
to $175,000. He said this
advantages which drew the
burden on business in Cali-
"The discouraging part is
amounts to a per employee
firm to California in the first
fornia is to keep state legis-
to recognize conditions af-
increase of $63 - from the
place.
lators "completely informed
fecting our profit in Califor-
present $43 to $106.
This was emphasized by a
a3 to the cost of the various
nia which apparently do not
Ryman referred to a re-
discussion he had recently
bills that are presented to
have the same impact in
cent report which showed
with a company official
them that require financ-
other states."
that of the five states where
about a new division that
ing."
The plant here, he ex-
Robertshaw - Fulton main-
was being established in
Another comparison of
plained, has managed to re-
tains plants, its facilities in
Lebanon, Tenn.
taxes paid by California
duce costs in a number of
California paid 59% of the
"He mentioned that they
plants came from Harry Ry-
categories "but in at least
corporation's total property
had considered a number of
man, assistant to the general
two major areas we contin-
taxes although California-
locations before making their
manager, Grayson Controls
ually lose ground - labor
based plants accounted for
decision," Ryman explained.
of Long Beach, a division of
costs and taxes."
only 33% of the total assets.
"I asked if California was in-
Robertshaw-Fulton Controls.
Ryman, referring specific-
He gave this rundown on
cluded and he made it quite
The firm operates manufac-
ally to taxes, pointed to the
the property tax cost for
clear that, under present
turing plants in five states,
concern caused by "the con-
each $1,000 of assets held
conditions, California would
including California.
stant increase year after
by the firm: Pennsylvania,
not be a desirable location
"Since all plants are en-
year with no end in sight."
$4.06; Ohio, $8.81: Tennes-
for future expansion."
Here's a news item about
Joe Shell you might have
missed
The Sacramento Union
Shell, who stands 6 feet 2 and weighs 203
pounds, considerably under his top weight of 215
PORTS
while he busted up opponents for Troy, reeled off
names of other 1937-38-39 USC football players,
many of whom are aiding in his campaign for the
nomination. It resembled a who's who of PCC foot-
TUESDAY MORNING, APRIL 3, 1962
13
ball in the late 1930s.
Shell's team mates included such illustrious per-
formers as Amby Schindler, Granny Lansdell, Bob-
by Robertson, Jack Banta, Bob Peoples, Dick Ber-
ryman, Angie Peccianti, Bob Hoffman, Harry
Sports
Smith, Ben Sohn, Don McNeill, Bill Fiske, Bob Win-
slow, John Stonebraker, John Thomasin, Bob Delau-
er, Phil Gaspar. If you were a football follower a
couple of decades ago, you recognize the names.
Howard Jones Perfectionist
Patter
"At least 75 per cent of our players were Cali-
fornians, and more than half were from Southern
California," Shell said. "I came from San Diego,
By PAT FRIZZELL, Sports Editor, The Union
and we had many athletes at USC from there. I
played football at Hoover High when Ted Williams
was on the baseball team at that school.
Athletes Score in Politics
"A funny thing," Shell remembered, "is that,
while I spent most of my time as a back, I was
This column has nothing whatsoever to do with
a center on the USC freshman team-because I'd
politics, but there's no harm in noting that one of
played center as a high school sophomore. Hobbs
the most publicized athletes in United States history,
Adams, who was coach at San Diego High then,
Byron (Whizzer) White, has been named to the Su-
had seen me play for Hoover High. By the time
preme Court by President Kennedy. White, as the
I got to USC, Adams was freshman coach there,
result of his sensational football and scholastic feats,
and he used me at center. I'd spent my last two
had every would-be athlete of his not uncommon
high school seasons in the backfield, though, and
last name answering to the tag of Whizzer for a
I moved into the backfield again before my USC
decade.
freshman year was over.
Athletes frequently have made able judges,
"As a sophomore at USC, I played right half,
senators, even presidents. Kennedy played football,
which was the wingback position in Howard Jones'
Dwight Eisenhower baseball. Often enough, leader-
system. "The next two years I was at left half, which
ship learned or developed in sports has assisted in
on his teams was the blocking-back position. We
the realization of political ambition.
had tremendous material. Some of the toughest
Joseph C. Shell, California State Assembly
games I played were scrimmages with our Spar-
minority leader and a candidate for the Republi-
tans, or junior varsity.
can nomination for governor, possesses an excep-
"Howard Jones was a real perfectionist. We
tional football background. He was captain of the
never ran into an opponent which tried anything
University of Southern California team which
he hadn't diagrammed or otherwise anticipated
stormed through the 1939 season undefeated and
for us. If the opponents' plays worked, we play-
beat Tennessee, 14- 0, in the Rose Bowl.
ers knew it was our fault. Jones' idea was to at-
This was Shell's third year as a blocking back
tack an oponents' strength, not his weakness. We
under coaching of the famous Howard Jones. The
usually ran our first several plays at the lineman
Trojans were Pacific Coast Conference champions
considered the other team's toughest. If we could
and Rose Bowl winners in each of the last two. He
soften him up, the others would follow. That was
also played, as a junior, in the storied Rose Bowl
Jones' theory."
game which USC won from Duke in the last 40
Against unscored-on Tennessee in the Rose Bowl
seconds, 7-3.
game on Jan. 1, 1940, Shell recalled, "we even told
their players where we were going and then did it.
Shell Stood Out for Troy
And Tennessee had some such famous linemen as
Bob Suffridge and Ed Molinsky.'
"Antelope Al Krueger, the end who caught the
pass from Doyle Nave that won that game, is a
Candidate Starred in Bowls
campaign worker for me now," Shell said Monday.
"So are many other team mates of mine at USC.
Shell's most treasured football memory is of the
Most of them still live in California. All I've been
high praise the cold, methodical, straightforward
in contact with seem to want to help out.
Jones, who died in 1941, gave him at the senior
"Bill Snyder, an end for us, is my campaign
banquet following the Trojans' victory over Ten-
chairman in Whittier, Dick Nixon's home town."
nessee. Jones told the group the best job of blocking
Shell smiled. Nixon is a sports fan and was a foot-
he'd seen was that of Joe Shell in the Tennessee
ball sub at Whittier, as most people know.
game.
A DIGEST AND ANALYSIS OF WASHINGTON INTELLIGENCE FOR LIMITED DISTRIBUTION
EXCLUSIVE
April 4, 1962
THE FEELING IS GROWING IN CALIFORNIA REPUBLICAN CIRCLES
that Richard Nixon is going to lose the November gubernatorial election to Democratic
incumbent Edmund G. (Pat) Brown. This despite the fact that Brown is a colorless,
mediocre politician and Nixon is a national figure who lost the Presidency by a hair.
One of the most highly placed strategists in the Republican command confirms the pessi-
mistic outlook in a confidential statement to EXCLUSIVE. In his judgment -- "Nixon is
frightened and frustrated and reads all the signs wrong. "
Indeed, some GOP politicos believe that Nixon is not even assured of winning in the June
5 primary. His opponent, Joseph C. Shell, minority leader in the California State
Assembly, is making spectacular progress. Two months ago it was estimated that Shell
would receive only some five per cent of the primary vote. As of now, it is estimated
that he would receive as much as 40 per cent of the vote.
The causes for Nixon's decline are many and varied. For one, his organization is con-
fused and chaotic and torn with inner conflict. Former Governor Goodwin J. Knight
remains a bitter opponent, may publicly support Pat Brown if Nixon receives the Repub-
lican nomination.
Also, Nixon is repeating a major mistake of his 1960 Presidential campaign. Again, Nixon
is playing the "loner, " making himself inaccessible to friendly critics and advisers within
the Republican Party.
What is more, Nixon has made a series of tactical blunders which will cost him dear. His
attack on the John Birch Society, for example, was politically unnecessary. It repre-
sents his perennial but futile drive to present an image acceptable to the Liberal Estab-
lishment.
The Birchers in California are powerful, not only numerically but financially. Loss of
their support, by itself, can cost Nixon the election.
Nixon also lost potential Democratic supporters by his inept attacks on President Kennedy.
The resurrection of the Cuban invasion issue as discussed during the television debates
ended, at best, as a question mark. Nixon's characterization of the President as a
carpetbagger was not only in poor taste. It was a political miscalculation which Nixon
can ill afford.
COPYRIGHT 1962 BY SPECIAL REPORTS, INC.
For Nixon to win the California gubernatorial contest, he needs at least 90 per cent of
the GOP vote and 20 per cent of the Democratic vote. (The Democrats total 1, 200, 000
more registered voters than the Republicans, in the ratio of three to two.) Thus far,
Nixon is needlessly antagonizing voters in both parties.
Governor Brown entered the contest against Nixon filled with his usual self-doubts and
vacillations. Nevertheless, he is moving ahead slowly and inexorably. Thus, the Cali-
fornia Poll (directed by Mervin D. Field) in June, 1961, showed: Nixon - 53 percent;
Brown - 37 per cent; undecided - 10 per cent. A sampling taken in October showed
Brown gaining. The latest poll for February, 1962 showed: Nixon - 47 per cent; Brown -
45 per cent; undecided - 8 per cent.
The California Poll also showed Nixon having the support of 29 per cent of the Democrats
last June. Significantly, the March, 1962 poll showed Democratic support decreased to
19 per cent.
As Governor Brown's relative popularity grows, he will start to hit harder. And Nixon,
visibly strained and irritable seven months before the election, will probably flail out
against his opponent, awkwardly and ineffectively.
In short, Nixon does not carry the aura of victory. This is clearly sensed by the liberal
columnists who now adopt a patronizing tone in place of their customary viciousness,
Thus, Marquis Childs: "The ordeal to which Richard Nixon is about to subject himself
is almost more than flesh and blood -- not to mention ego -- should have to endure.
Running for Governor of California he is in the midst of a seventh crisis. He is playing
it alone, keeping the decisions to himself. But that is an essential of the familiar, long-
established Nixon who now once again defies fate and the lightning of the gods. 11
Thus, the New York Post's Max Lerner: "Nixon is his own choicest victim, his own
executioner. Those who once regarded him as evil will have to revise their estimate.
He is only, in a minor and persistent way, history's fool. The fact is that the only
effective thing Nixon ever did was in the Hiss case. Everything after that -- the fund,
the Caracas trip, the kitchen debate, the ghastly TV shambles -- was only pathetic. "
Jaeron drong
Vol. VIII, No. 14
EXCLUSIVE is published every Wednesday by SPECIAL REPORTS, INC., Suite 300-D Sheraton Park Hotel, Washington 8, D. C., for private distribution.
The subscription rate is $24.00 per annum. COPYRIGHT 1962 BY SPECIAL REPORTS, INC.
BILLS INTRODUCED & CO-SPONSORED - 1961 SESSION
ASSEMBLYMAN JOSEPH C. SHELL
A.B. 2519 - Introduced by Mr. Shell, relating to the
detention and commitment of the mentally 111.
Referred to the Committee on Social Welfare.
A.B. 2491 - Introduced by Mr. Shell. The Kosher Food bill.
Referred to Committee.
A.B. 2823 - Introduced by Mr. Shell and Mr. Levering,
relating to State aid to Junior Colleges.
Signed by the Governor.
The following four bills were introduced by Mr. Shell as
a result of the Citizens Advisory Commission Report:
A.B. 3106 - relating to Academic Freedom in Public Schools.
Referred to Committee
A.B. 3107 - relating to Courses of Study in Schools.
This bill was dropped in favor of a similar
bill which incorporated most of AB 3107.
A.B. 3110 - relating to psychological treatment and
psychiatric treatment of students without
written consent of parents.
Signed by the Governor.
A.B. 3111 - relating to psychiatric treatment of school
children transporting them to another location.
Referred to the Interim Committee on Education.
A.B. 3143 - relating to courses of study for secondary
schools. Incorporated into a similar bill,
introduced by Mr. Casey, which passed and
was signed by the Governor.
Here's a news item about
Joe Shell you might have
missed
SACRAMENTO UNION
Nov. 10, 1961
Affairs of State
Picture Shell Paints
Certainly Not Pretty
By HENRY C. MacARTHUR
HEAVY TAXES
The state can ill afford to be
The Los Angeles assemblyman
Capitol News Service
Also, he declared that most of
losing ground in the maintenance
is the first candidate for the
As one of the less flamboyant
the people he has talked with
of current jobs, and the creation
state's highest office who has
candidates for the Republican
believe government is taxing too
of new work through establish-
discussed economics dispassionate-
nomination for governor, Joseph
heavily for what the public is get-
ment of new industry and business
ly, and pointed out the path the
ting out of their burdensome taxes.
in California.
Shell, Los An-
state is taking.
geles assembly-
Specifically, Shell noted that
With the rapid growth of popu-
In fact, most of Shell's thinking
man, probably
probably the worst situation now
lation, recession in jobs can re-
is dispassionate, but exceedingly
has a better
on record is the fact that many
sult eventually only in more wel-
full of facts, figures and sound
chance to evalu-
firms either are changing plans
fare programs, such as the pres-
opinions concerning the trends of
ate the "feel" of
to locate in California, moving out
ent administration is sponsoring,
1961, along with some cogent
the voting pub-
of the state, or are curtailing their
all of which means greater costs
ideas for remedies.
lic, particularly
operations here, with resultant
to the California employers who
He is at least bringing some of
on conditions ap-
losses in jobs, personal incomes,
now are financing some of these
the real issues of the forthcom-
plying to Califor-
and of course taxes to support
programs, like increases in un-
ing campaign for governor into
nia economics at
the state government.
employment insurance taxes im-
the open.
the present time.
He pointed out that in the San
posed by the Legislature with the
His report as to what he is seeing
Francisco Bay area, the state lost
sponsorship of Governor Brown.
doesn't add up to a pretty picture.
about $50 million a year through
EMPLOYER SQUEEZE
The candidate has made 307
these causes, along with 9000 jobs.
The state's receding economic
speeches in the past three months,
OTHER TYPES
picture travels in a vicious, con-
in all sections of California, and
has talked to hundreds of peo-
Shell was specific in stating that
tracting circle, with the employer
ple in virtually all walks of life.
that was only a small portion of
eventually to be squeezed in the
the industry refusing to come to
middle by high welfare taxes.
There is a general feeling, he
California, or moving out to a
Shell said the showdown must
said, that the state government is
more favorable tax climate, in
come soon as to whether the peo-
being operated in an ineffective
some other state. The Bay Area
ple of California want to continue
manner, and a general belief that
situation, he said, applied only to
the present trend toward the wel-
changes in the administrative
metal trades, but there are scores
fare state. He recommends dis-
force, from the governor down,
of other types of businesses in-
continuing the trend through a
should be made.
volved.
change of administration.
Nixon for Governor
BOB HALDEMAN
Date: May 7, 1962
CHARLIE FARRINGTON
SHELL TV BUYS
Herb Kalmbach
In Los Angeles, as of this date, Joe Shell has purchased
the following TV spots on these Stations:
KRCA 20 and 10 second spots -- $15,000.
KTLA 60, 20 and 10 second spots $6,000.
KABC -- 60 and 20 second spots (all prime) $15,000.
KHJ 10 second spots (all prime) $7,000.
KTTV -- 60 second spots -- between $ and $7,000.
KNXT -- No purchases as of this date.
All of these spots are scheduled to begin on May 13, two
days prior to the start of our contemplated schedule.
Shell has further purchased time on KCOP in Los Angeles
and KTWU in San Francisco, from 8:30 to 9:30 on May 23,
to televise his Rally from the Sports Arena.
Charlie
Total, in LA only, $50,000 +
\
Plue for wont spots $10,000 truthe
in shirring Shell fits A
phone a
Bab Haldeman
Mrs Henry Sherry
138 suffield ane
San anselmo
gl. 3-4877
talked to Aldermans wife
the told ha "toibad story Av
shell
April 12, 1962
to
-- All Northern California Chairmen
3
from Bob Alderman
NEWSPAPERS
One and two-column mats are being sent your county
newspapers this week. All northern California dailies
and weeklies on this headquarters mailing list will
receive mats of Joe. If your local paper is getting
releases from this office, it will receive the mat.
IDEA FROM
The attached advertisement from the Stockton Record
STOCKTON
was sponsored by a local Stockton firm. The San
Joaquin County Committee requested donation of the
space. The use of material from the Joe Shell story
is especially effective used this way and makes for
relatively inexpensive production costs. Can you use
this idea in your area?
DON'T MIX
We have had some complaints in various areas that
CANDIDATES
some well-meaning Shell supporters are tying Shell
in with other candidates, urging support of issues,
selling books, etc., etc. We want to emphasize that
THIS campaign must be concentrated on getting Shell
the gubernatorial nomination. We cannot and must
not divide loyalties and confuse prospective supporters.
Remember that the person whose vote you are soliciting
may be a strong Kuchel supporter, so if asked to vote
for Jarvis or Wright, we might lose the Shell vote.
STICK WITH SHELL and stay away from all other side
issues and/or candidates, please!
ZERO HOUR
There are still a few counties that haven't as yet for-
warded their medical committees to Headquarters at
1155 Market St., SF. If you haven't done so, please
send names of MD's, DDS's and RN's who have given
permission to use their names on Joe Shell's commit-
tee. This is urgent as we would like representation
in each county.
DID YOU
In 1957 Joe was responsible for introducing and the
KNOW?
passage of AB 2880 which provided enforcement for
the State Kosher Food Law. Passage of the bill was
hailed throughout the State. Leading Rabbis con-
gratulated and commended Assemblyman Shell stating
that his name will always be remembered with grati-
tude and revered in the Jewish Community. This
information is from Rabbi Glasner of Los Angeles, a
strong Shell supporter.
min
GOVERNOR BROWN'S SCHEDULE
To:
Charles O'Brien
April sandy 16, 1962
From: Dick Kline
Calendar changes:
April 23 - Cancel Mother Lode Tour and Modesto dinner
should read Sacramento office
April 24 - Hold, fternoon SAN FRANCISCO, meeting with Reorganization
Committee
April 26 - LOS ANGELES, evening; private dinner
April 27 - LOS ANGELES, dinner preceding DSCC telecast
April 29
- SAN DIEGO, cancel Red Mass
add SANTA ROSA, 8 p.m. civic reception for Bishop Maher
May 1
- cancel MERCED and FRESNO
SACRAMENTO, dinner
May 2
- LOS ANGELES, 8 p.m., taping for KHJ
May 4
- MONTEREY, arrive by 6 p.m.
May 5
- MONTEREY all day
May 8
- LOS ANGELES, Town Hall Lunch
SAN DIEGO, tour afternoon and evening dinner
May 9
- SAN FRANCISCO, Archbishop Awards dinner
JUNE dates to be held:
June 4 - Rotary International Convention, 9 a.m., LOS ANGELES
June 12 - SOUTH LAKE TAHOE, Dist. Attys. Convention
June 14 - 16 -- SEATTLE Worlds Fair
June 21 - PALO ALTO, AP luncheon
June 22 - SAN JOSE, American GI Forum Convention
***
Hear Bob- -
shell file
From looks of this
it's addressed from the
Junior Longue list
milded
Here's a news item about
Joe Shell you might have
missed
Oakland
Tribune
AIRTHAND DISOCIATED DISAPHOTO sense this
While he doesn't care to go out on "tan-
gents" with the John Birch Society, he
HOLMES ALEXANDER
says the members whom he knows are
"fine, solid, constructive citizens."
He says he's read the JBS Blue Book,
Joe Shell's Views
while most people have only read rumors
about it.
"What I found there is anti-Commun-
on State Elections
ism, and I'm for that. But I'm no freak,
or else I wouldn't be chosen as minority
floor leader. I'm no extremist. Conserva-
tism by definition can't be extremism."
In San Diego high school and the Uni-
TO WIN ELECTION
NATIONAL CONVULSION
versity of Southern California, Joe Shell
The contest of Nixon vs. Shell is, of
was consistently president of his classes
For any Republican to win in California,
he will need to take about half of the 1.3
course, a microcosm of the national - per-
and clubs, captain of the football teams
million registered votes by which the
haps of the global convulsion which is
and twice a Rose Bowl winner halfback.
Democrats exceed Republican.
trying to give birth to an acceptable doc-
trine of free government.
Today, at 43, limber and gregarious,
Nixon says he will do this by going left
loaded with confidence, charm and con-
of the GOP - Shell by going right of the
Nixon, while not a scholar, is something
viction, Shell is in his fifth term as Cali-
Democrats.
of a theoretician. By reading, cogitation
and conversation, he tries to evolve formu-
fornia Assemblyman from the 58th Los
Nixon has a splendid vision of a Cali-
lae for discovering the center of political
Angeles District, in his third term as Re-
fornia Governor being an oracular states-
gravity - and to plant himself there.
publican floor leader and is one of the
man of national and world affairs - Shell
three candidates for the Republican guber-
has a homely concept of the governorship
Recognizing the conservative ground-
swell, he also feels the earth-tremor of
natorial nomination.
as an unglamorous, absorbing job to rescue
the State from bankruptcy and worse.
greedy materialism. So he tells his inter-
To continue the winning streak which
viewer: "We want conservatism - but we
his life so far has been, Shell must defeat
"Basic socialism - not liberalism any
want it as an instrument of progress."
Richard Nixon and Harold Powers in the
more," Shell brands the Sacramento gov-
But what does it mean? What does
June primary and knock off Governor
ernment. "I'm running for governor to get
that blue executive pencil in my hand."
Nixon stand for? As a sports fan, is he
Brown in the November election.
also a grandstand quarterback?
California law gives the governor an item
He is sure he can do it because the
veto so that he can chop out legislative
Shell, a participant in sports while
spirit of the times is with him.
provisions which in recent years have raised
Nixon has been the observer, the Navy
state bureaucratic employment by 30 per
pilot while Nixon was the ground officer,
"We're having a conservative explosion
out here," Shell told me. "Nobody who
cent and expenditures by 35 per cent.
the button-holer on the Assembly floor,
the glad-hander in Republican circles
apologizes for being a conservative is going
The blue pencil is a fiery sword against
while Nixon is searching for what he calls
to win in California. People know I am
pressure groups, something that President
"philosophy," a relative unknown while
a man of conviction, whatever else, and
Eisenhower yearned for in the six years
Nixon is a celebrity - this man Shell must
they ask, 'What's Nixon?'
he worked with a Democratic Congress.
be like thousands of obscure, dissatisfied,
The only Republican candidate now in
puzzled Americans with a drive to "do
"They haven't forgotten his sellout meet-
public office, Shell is running on a record
something" about the wrong way in which
ing with Rockefeller just before the 1960
of always voting for economy, voluntary
their country and the world are drifting.
convention."
labor unions, compulsory loyalty oaths.
Distributed by McNaught Syndicate, Inc.
At Last!
A CANDIDATE
WILLING TO STAND
UP AND BE COUNTED
before election day!
Here's where Joe Shell stands
on the issues that face
every thinking Californian
WITH JOE-
YOU KNOW!
TAXES They must be reduced. Millions of
SOCIAL SECURITY AND UNEMPLOYMENT
COMMUNISM I would outlaw the Com-
hard-earned tax dollars are going down the
I support both programs but I
munist Party by definition in California.
drain to pay the bills of big state govern-
favor a more realistic approach in their
I am against Communism, fellow travelers
ment. Governor Brown and his administration
administration. Unemployment insurance is
and all their treasonous works.
have proposed a 1962 budget of 2 billion,
a good example. As an "idea," it's a good
885 million dollars. That's right - well over
one. However, in many cases, we've gone far
two and three-quarter billion dollars! "More
beyond the original intent. It's a matter of
I am not naive enough
of everything for everybody - all free -
attitude. In Sacramento today, we have a
to think a loyalty oath would stop a Com-
easy street here we come" might well be
kind of bureaucratic inflation; a galloping
munist. Deceit is their stock in trade.
their battle-cry. But more taxes? "why
increase in the size, scope and budget of
Nonetheless, I see nothing wrong in asking
that's just a lot of talk from some old foot-
the state welfare agencies - not because of
any real American to stand up and be
ball player named Joe Shell." Then, gently,
population growth or some other real need,
counted "for" his country and in no
when the Campaign roar has subsided, when
but simply because more and more expensive
uncertain terms.
your mind is on the World Series or Christ-
non-essentials are being added. I'm 100%
mas, when they figure the time is ripe, there
"for" helping people who, through no fault
I support
will be some quiet administrative razzle-
of their own, find themselves in need; but
it without reservation.
dazzle and you'll get the bill! I've been fight-
I'm against simply doing good "to" people
ing this in Sacramento for nearly 10 years.
for no very clear reason.
I've seen it happen-time and again. Frankly,
He has
I'm tired of turning my pockets inside out
I am against entrenched
proven himself completely incompetent.
for things I don't want and couldn't use if I
bureaucrats in Sacramento telling our local
His indecision, his "politics-first, seat-of-
did. I'm tired of more laws, more bureau-
school boards how to run the schools in
the-pants, let's cross-that-bridge-when-we-
crats, more forms to fill out, more confusion
their district. I am appalled by the State's
come-to-it" philosophy of government is a
and more waste. I'm tired of a year-in, year-
attempts to force the teaching profession
well publicized fact. This expensive con-
out increase in the number, size and scope
into a progressive mold by dictating textbook
fusion, which his spokesman and advisor
of state agencies and the crazy-quilt services
selection.
Assemblyman Jesse Unruh helped create,
they provide. I'm tired of paying everybody
has brought California to the brink of
There has been a
else's bills and having nothing left for my
financial disaster.
own. I think most Californians feel precisely
gradual "watering down" of law enforce-
the same way. Taxes are much too high. They
ment under the Brown administration. This,
must be reduced — and they will be! Just
to a point where "social welfare" would be
a more appropriate name. Let's give law
- I'll fight hard but clean. I don't deal
give me the chance!
enforcement the legislation and support it
in mud, abuse or innuendo. I'll leave that to
needs to do the job, particularly with regard
those with nothing better to say. I stand with
to narcotics peddlers and users. They have
the people — NOT the State and for less
Today,
been getting away with murder — literally.
Government interference in their affairs
thanks to the staggering tax load, the man
NOT more! That's what we're here to decide
with a family to feed and too few dollars to
I support it. Capital
and the only real issue in this campaign. I'm
do it with is a Conservative — regardless of
punishment is an important deterrent to
proud to be the only Candidate offering the
what he may call himself. Millions of Cali-
crime and an important protection for our
people that choice! I would welcome a
fornians are having to face the financial facts
law enforcement officers. This has been
debate with my opponent. Quite frankly, I
of life. It's time their State Government did
proven beyond question! Remember, even for
don't understand his reluctance to meet me
the same. Reducing taxes by eliminating
a murderer, there is no such thing as life
head-on. The voters of this state deserve the
waste and administrative "fat" in Sacramento
imprisonment without the possibility of
chance to size us up on the same platform,
is the quickest way I know to put more
release. Decent people have a right to be
face-to-face, in action. That's the way to
dollars in your pocket. As a Conservative,
protected for life and capital pun-
make up your mind and the American
that's exactly what I would do.
ishment is society's most effective means.
way. Smoke-filled rooms aren't my style.
Basically, my credentials are these. I am the only candidate for the Republican nomination for Gover-
nor who is here and now - a working member of the State Government. I've been a member of the
State Legislature for nearly 10 years. I am completely familiar with California's problems, legislative
processes and people. We're all in this together. With your help, I know I can do the job. I can and will
justify your confidence in me. Thank you sincerely.
Meet Joe Shell
Joe Shell was born in the State of Washington and has lived 41 of his 43 years in California. His
parents, Judge (retired) and Mrs. J. L. Shell have resided in San Diego since 1920. Joe was educated
in the San Diego public schools, graduating from Herbert Hoover High in 1936. He holds a degree in
Business Administration from the University of Southern California where he also captained the 1939
Rose Bowl Championship football team. Joe is married to the former Barbara Morton. They have 5
children: Barbara, Joe Jr., David, Harold and Diane. He served in the United States Naval Air Corps as
a pilot during World War II and is of the Episcopalian faith. Prior to his election to the State Legisla-
ture in 1953, Joe spent 21 years in the oil business. Re-elected to the Assembly in '54, '56, '58 and
'60, he has been Republican Floor Leader for the past three years. Joe Shell is currently serving on
the following Legislative committees: Government Organization; Industrial Relations; Manufacturing;
Oil and Mining Industry; Revenue and Taxation.
0
Joe Shell for Governor
JOE SHELL FOR GOVERNOR
LEGISLATOR BUSINESSMAN VETERAN
HISSON
&
Shell
MEMO TO: Kai Jorgensen
FROM:
Mildred Fluent
DATE:
April 4, 1962
file
RE:
Report of Visit to Shell Headquarters
Found them most excited about the result of last night's
YR meeting at the Ambassador. Guess they really dressed
it up. Shell flew down from Sacramento while his buddies
up there kept a "filabuster" going until his return. As
he walked down the aisle at the Ambassador a pile of baloons
was let loose. Had great press coverage including NBC-TV
and it is reported that it will be on Chet Huntley's show
tonight at about 6:00.
They had no actual new poll results other than something
from Orange County where it shows that while Shell hasn't
yet really passed Nixon that the number of "undecideds" is
growing fast and it was reported that this was true all over
the state. And that an undecided meant "undecided about
Nixon.
11
They have 70 state headquarters and expect to add at least
2 a week while Nixon has only 3 - one in San Diego, one in
Los Angeles and one in San Francisco. The San Francisco
headquarters is run by a Democrat.
They plan on using TV spots heavily, some newspaper and
some outdoor.
They report that the GOP is not solidly behind Nixon as
they were at first and are actually pulling money away from
Nixon.
They say that of course they don't have too much money
either as everyone seems to be waiting until the primaries
are over before making their donations.
Picked up all available literature which is attached. That
is all except some of the things which cost money!
MF/cv