Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
Carol Arth to H.R. Haldeman. Re: Speakers Bureau and Related Campaign Activities. 8pp. [Memo], 11/26/1961
Scholar Source Context
Document identity
localId
26128061
label
WHSF: Returned, 62-37
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26128061
sourceUrl
contentType
document
title
WHSF: Returned, 62-37
description
This file contains:
Carol Arth to H.R. Haldeman. Re: Speakers Bureau and Related Campaign Activities. 8pp. [Memo], 11/26/1961
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26128061
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
bf708e27ff88465c
ocrText
Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date Document Type
Document Description
62
37
11/26/1961
Memo
Carol Arth to H.R. Haldeman. Re: Speakers
Bureau and Related Campaign Activities.
8pp.
Thursday, September 06, 2007
Page 1 of 1
26 November 1961
discraft file
MEMORANDUM FOR BOB HALDEMAN
From: Carol
Subject: Speakers' Bureau and Related Campaign Activities
During our luncheon conversation last Wednesday, the 22nd,
you will recall I remarked I had prepared a rouhh outline
re the above subject. I have refined it somewhat and en-
close it for your study.
The outline contains the following sections:
I. Statement of Purpose
II. Speakers' Notebook
III. Speakers' Bureau
IV. Procedures
V.
Related Activities
Exhibit: Draft Speakers' Report Form
Page 2
Arth to Haldeman
Speakers' Bureau
I. STATEMENT OF PURPOSE
The Speakers' Bureau for the Nixon for Governor campaign
should be so organized and directed as to carry Dick Nixon's
past record and his programs for California's future advance-
ment to every potential voter in every county in the state
through the voices of Californians of all walks of life, en-
deavor, and origin.
Because a Speakers' Notebook (Section II) must depend for its
compilation upon researchers, writers, legislative analysts,
experienced speakers, and "the voice of the voter, as avail-
able through letters to the cardidate, surveys, polls, and
letters to the editor, there is required a constant liaison
between the Speakers' Bureau and the other campaign segments
mentioned here. These segments should regularly initiate
information of value to the Speakers' Bureau and, in turn,
should respond to requests from the Speakers' Bureau for in-
formation on specific issues and other campaign matters. Fur-
ther, the Speakers' Bureau can, and should, serve as a conduit
to the total campaign for current opinion, information, intell-
igence, etc., gathered by speakers in their speech es and dis-
cussions with their audiences.
While every effort must be made during the pre-primary period
to secure as speakers those men and women who hold or have held
prominent positions in the Republican Party, it is equally, if
not more, important/find and utilize those men and women with ac-
cess to non-partisan platforms, the CSO (Mexican-American organ-
ization), Negro groups, Urban League, Japanese-American Citizens'
League, other minority and ethnic groups, etc. When possible,
speeches to ethnic groups should be delivered in the group's
language.
Television and radio provide additional "platforms" and every
advantage should be taken of these media, including foreign
language and Negro radio stations and programs. (Note: Negro
and foreign language pressshould also be used for letters to
the editor as well as meeting notices and coverage of meetings.)
Superior speakers will "float to the top" and should be utilized
on the larger platforms.
This section and those that follow all include the premise that
the Republican leadership in all areas will be appraised of this
bureau's activities in advance. While their stamp of approval
is not mandatory, informing them in advance will save embarrass-
ment, frustration, anger, and, friendships.
Page 3
Arth to Haldeman
Speakers' Bureau
II. Speakers' Notebook
1. Makeup
a. inexpersive 9½" X 11}" 3 ring looseleaf
b. subject tabs
C. 8" X 10" pocket inside back cover
d. report f orms
e. stamped, self-addressed envelopes for mailing
report forms
f. supply blank pages for speaker's use
(ie., notes, additional materials)
2. Contents
a. letter over Nixon signature
b. letter over campaign manager signature
C. foreward by speakers' bureau manager
1. purpose
2. how use
3. addenda
4. report forms
5. contact with central bureau
d. table of contents
1. RN biography (heavy emphasis California)
2. House, Senate votirg record
3. Tie-breaking votes as Vice-President
4. 1950-52 campaign facts
5. Brown's record
6. lists of supporters
7. editorials, articles, etc., supporting RN
8. results of surveys and polls
9. vote for RN '46, '48, '50, '52, '56, '60
- break down '50, '52, '56, '60 by county
9. RN ---- Brown on issues
employment/unemployment
California business climate
water
education
narcotics
civil defense
civil rights
Page 4
Arth to Haldeman
Speakers' Bureau
II. Speakers' Notebook (cont'd)
education and action about communism
California vis a vis the US and the world
additional subjects as developed
10. affirmative attitude re other Republican
candidates
11. sample speech and/or usable quotes
12. what speaker's audience can do to help
answers to common questions & complaints
le Connally, Buch, UN, etc.
current bulletin on campaign progress, issues, etc
Page 5
Arth to Haldeman
Speakers' Bureau
III. Speakers' Bureau
- Basic personnel requirements
1. manager
2. assistant
3. secretary
4. file clerk
Page 6
Arth to Haldeman
Speakers' Bureau
IV. Suggested Procedures
1.
Compile lists
a. previous campaigns (letter with return card)
b. scan returns from recent "support" mailing
c. check with task forces for names
d. seek out local "names" (phone and/or letter)
e. in (a) (b) (c) (d) include minority & ethnic)
2. Appoint co-chairmen
a. two per "out-state" county
b. two per city in heavily populated counties
C. two can and should keep each other moving on
project
3. Call regional meetings of co-chairmen
* Los Angeles, San Francisco, and San Diego to be con-
sidered as regions
a. chaired by speakers' bureau manager
b. recorded message from RN
C. distribute speakers' notebooks and discuss each
section with questions and answers
d. discussion procedures and personnel assignment
speakers' bureau
e. how
- local people compile lists local "platforms"
- initiate invitations
- report
f. 3 or 4 persons of diverse backgrounds give sample
speech
g. importance of effective reporting system
4. New materials for speakers
a. bureau initiates weekly or bi-weekly
b. culled from report forms submitted
C. candidate initiates, ie., messages, speeches, statements
d. research initiates
- polls, surveys, newspaper clipping, studies, etc
e. analysis of mail to candidate and replies
Pag e 7
Arth to Haldeman
Speakers' Bureau
IV. Suggested Procedures (cont'd)
5. a. report form
(draft attached as exhibit)
b. forms completed and forwarded once a week
C. bureau use of forms
- set up card file
- all forms for previous 10 days and 10 days
in advance maintained as desk file on cal-
endar basis; then, retired to files divided
on county and city basis, subdivided by date
- maintain wall map with past, current and future
speaking commitments designated by colored pins
- running tally of information compiled from
forms. Formal report filed each week; in-
formal report available at any time.
- well ordered reporting system and comprehensive
analysis of contents permits use of current and
imminent platforms for "crash" purposes, ie.,
special messages from the candidate, emphasis
of particular issue in critical area, etc.
Page 8
Arth to Haldeman
Speakers' Bureau
V. Related Activities
A reading of the previous sections, particularly Section I.
Statement of Purpose, makes it clear that the organizational
structure herein envisioned would call for the following:
1. Liaison
a. research
b. mail analysis
c. news office
d. writers of campaign material
e. Party organization and legislative liaison managers
f. Tv - radio
g. others as determined (minorities, labor, etc.)
2. Policy direction
a. contact with organizations (civic, non-patisan, etc.)
b. letters to the editor effort
Page 9
Arth to Haldeman
maybe one letter for each
Speakers' Bureau
EXHIBIT
hay peech eval sheet
SPEAKERS' REPORT FORM
Speaker:
Period Reported:
clero to chmn of
very
(city)
(county)
(speaker's street address)
(speaker's telephone number)
SPEECHES COMPLETED:
Date
Organization
No. present
Questions asked:
Audience reaction:
SPEECHES SCHEDULED NEXT TEN DAYS:
No.
Date
Organization
Location
Time of day Expected
(Please se other side for additional information and comment)