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This file contains:
Richard Nixon to H.R. Haldeman. Re: Paperback project. 1pg. [Memo], 8/27/1962
H.R. Haldeman to Betty Haldeman. Re: Advising active distribution of paper back to colleges, young people, Jewish groups, discussion groups. 1pg. [Memo], 8/15/1962
Richard Nixon to H.R. Haldeman. Re: Selling the paper back for no more than 60 cents. 1pg. [Memo], 8/15/1962
Richard Nixon to H.R. Haldeman. Re: Machine-signing paper back book. 1pg. [Memo], 8/2/1962
No sender/recipient information. Re: Paperback autographs. 1pg. [Memo], 8/13/1962
H.R. Haldeman to RHF. Re: "Six Crises" Paperback edition. 1pg. [Memo], 7/24/1962
H.R. Haldeman to Charlie Farrington. Re: "Six Crises" paperback edition. 1pg. [Memo], 7/24/1962
No sender/recipient information. Re: Paperback autographs. 1pg. [Memo], 8/12/1962
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26128063
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WHSF: Returned, 62-38
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1
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26128063
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document
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WHSF: Returned, 62-38
description
This file contains:
Richard Nixon to H.R. Haldeman. Re: Paperback project. 1pg. [Memo], 8/27/1962
H.R. Haldeman to Betty Haldeman. Re: Advising active distribution of paper back to colleges, young people, Jewish groups, discussion groups. 1pg. [Memo], 8/15/1962
Richard Nixon to H.R. Haldeman. Re: Selling the paper back for no more than 60 cents. 1pg. [Memo], 8/15/1962
Richard Nixon to H.R. Haldeman. Re: Machine-signing paper back book. 1pg. [Memo], 8/2/1962
No sender/recipient information. Re: Paperback autographs. 1pg. [Memo], 8/13/1962
H.R. Haldeman to RHF. Re: "Six Crises" Paperback edition. 1pg. [Memo], 7/24/1962
H.R. Haldeman to Charlie Farrington. Re: "Six Crises" paperback edition. 1pg. [Memo], 7/24/1962
No sender/recipient information. Re: Paperback autographs. 1pg. [Memo], 8/12/1962
citationUrl
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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26128063
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ffd05bdf51d46ae8
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
62
38
08/27/1962
Memo
Richard Nixon to H.R. Haldeman. Re:
Paperback project. 1pg.
62
38
08/15/1962
Memo
H.R. Haldeman to Betty Haldeman. Re:
Advising active distribution of paper back to
colleges, young people, Jewish groups,
discussion groups. 1pg.
62
38
08/15/1962
Memo
Richard Nixon to H.R. Haldeman. Re:
Selling the paper back for no more than 60
cents. 1pg.
62
38
08/02/1962
Memo
Richard Nixon to H.R. Haldeman. Re:
Machine-signing paper back book. 1pg.
62
38
08/13/1962
Memo
No sender/recipient information. Re:
Paperback autographs. 1pg.
62
38
07/24/1962
Memo
H.R. Haldeman to RHF. Re: "Six Crises"
Paperback edition. 1pg.
Thursday, September 06, 2007
Page 1 of 2
Box Number Folder Number Document Date
Document Type
Document Description
62
38
07/24/1962
Memo
H.R. Haldeman to Charlie Farrington. Re:
"Six Crises" paperback edition. 1pg.
62
38
08/12/1962
Memo
No sender/recipient information. Re:
Paperback autographs. 1pg.
Thursday, September 06, 2007
Page 2 of 2
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Bob Haldeman
RN
P.R. Paperbacks back Edition gir
Date:
August 27, 1962
From:
Subject:
Distribution:
How is the paper back project going?
5/m
12 morn meh regin bony Top = onesd my
212
Mrs. Betty Haldeman
Cuses
8-15-62
Bob Haldeman
Six
As soon as someone takes on the book project,
they should work on getting maximum distribution in
colleges and among young people. The book seems to have
a strong effect on those in this group who have read it.
It should also get maximum distribution in Jewish
areas, where it has had the same effect.
The program should also include an all-out effort
to get the book into the hands of discussion groups
and influential organizations - the Ebell Club types.
JUN
Bob Haldeman
RN
ok
August 15, 1962
to
I do not under any circumstances want the book
sold for more than 60¢ unless it does have a special cover
of some sort because then it looks like we are selling my
autograph. Under no circumstances shall it be more than
604. I even would like to sell it for 50¢ -- Jack is checking
into this and will let me know.
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Date:
Bob Haldeman
August 2, 1962
From:
RN
Subject:
Paperback book
Distribution:
The paperback book can be signed by the
machine and this might be the gimmick
that will make them sell for $1.00.
Rmul Ave JRN TRN the Limo Airo several plans.
3 $02
8-13-62
re: Paperback autographs
Bette Davis has finished the trial run of 100
results: 120 - 125 per hour (against 325 per hr. on
regular single sheet runs)
- best price would be 5c per copy - up to 10,000 ---
and 4c per copy anything over 10,000.
- also -- she would want them in quantities -- rather than
piecemeal -- price is based on getting them in big lots.
---- she called back later
had been experimenting -- with signature on back of
cover -- which is much HAINEX easier and quicker hence
can give you price of 4c per copy up to 10,000 and 3c ea.
anything over 10,000.
- mentioned that it actually looks better on back of front
cover -- paper holds better - shows up more.
RHF
7-24-62
P.R. subj folder
Bob Haldeman
"Six Crises" Paper-back Edition
Do you have any ideas on how best to program this
into the fall campaign? I'm also referring it to our P.R.
group to see what suggestions they develop.
Charlie Farrington
7-24-62
Bob Haldeman
"Six Crises" paper-back edition
Plans should be made immediately for use of the
paper-back edition of "Six Crises". Adela Rogers and
others have suggested it be used extensively along the
lines Kennedy used his "Profiles of Courage in the '60
campaign.
This is a project that needs to be outlined
immediately - and implemented. Please let me have your
thoughts on how best it can be programmed into the fall
campaign.
Also, please be sure it is on the agenda for the
next P.R. Committee Meeting. Incidentally, it might be a
good idea to try to get this group together next week.
Monday and Tuesday are clear on my càlendar for a
luncheon meeting. In lieu of a meeting, I definitely think
we should get their opinions.
8-13-62
re: Paperback autographs
Bette Davis has finished the trial run of 100
results: 120 - 125 per hour (against 325 per hr. on
regular single sheet runs)
- best price would be 5c per copy - up to 10,000 ---
and 4c per copy anything over 10,000.
- also -- she would want them in quantities -- rather than
piecemeal -- price is based on getting them in big lots.
she called back later
had been experimenting -- with signature on back of
cover -- which is much ****** easier and quicker
hence
can give you price of 4c per copy up to 10,000 and 3c ea.
anything over 10,000.
- mentioned that it actually looks better on back of front
cover -- paper holds better - shows up more.