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This file contains:
To: Joe Agnello/ Jack Rourke From: Bob Haldeman Re: San Diego Telethon. 2 Pages. [Memo], 10/15/1962
To: Bob Haldeman From: Charlie Farrington Re: Results of Survey on Brown's Telethon. 1 Page. [Memo], 10/9/1962
To: Bob Haldeman From: Kai Jorgensen Re: Purchase order for 7 "Win With Nixon" Telethons. 1 Page. [Letter], 9/11/1962
To: Bob Hamilton From: Bob Haldeman Re: Three points regarding telethon. 1 Page. [Memo], 9/29/1962
To: Charlie Farrington and Dave Hunter From: Bob Haldeman Re: Further Telethon Critique. 1 Page. [Memo], 10/1/1962
To: Charlie Farrington From: Bob Haldeman Re: Points to cover with people involved with telethons. 3 Pages. [Memo], 10/1/1962
List of staff and their jobs concerning the telethon. Duplicate Page not scanned. 3 Pages. [Memo], n/a
Telethon Responsibilities. Duplicate Pages not scanned. 3 Pages. [Memo], n/a
Telethon Responsibilities. Duplicate Pages not scanned. 3 Pages. [Memo], n/a
To: Bob Haldeman From: Jack Rourke Re: Telethon Cities and Schedule. 2 Pages. [Memo], 9/18/1962
Newspaper page from The Bakersfield Californian. Not Scanned. [Newspaper], 9/17/1962
To: Charles Farrington From: Jack Rourke Re: Local Live Telethons. 1 Pages. [Letter], 9/15/1962
To: Charles Farrington From: Jack Rourke Re: KTTV floor plan and production check list. 1 Page. [Letter], 9/15/1962
To: Charlie Farrington From: Bob Haldeman Re: Telethon Tape. 1 Page. [Memo], 9/15/1962
To: RN From: Bob Haldeman Re: M.C. for Telethons and memo To: Bob Haldeman From: RN Re: M.C. for telethons. Duplicate Page not scanned. 3 Pages. [Memo], 9/16/1962
To: RN From: Paul W. Keyes Re: Telethons. 1 Page. [Memo], 8/27/1962
To: George Whitney From: Bob Haldeman Re: Letter of August 22. Attached: Letter of August 22 and corresponding letter to Dorr Walsh. 4 Pages. [Letter], 8/24/1962
Location and List of those to view telethon. 1 Page [Memo], 8/21/1962
Estimated costs for 6 Nixon telethons. 1 page. [Report], n/a
Note for Bob Haldeman Re: Extra copies concerning telethon. 1 Page. [Memo], n/a
To: Bob Haldeman From: Paul W. Keyes Re: Local Telethons. 1 Page. [Memo], 8/20/1962
To: Bob Haldeman From: Paul W. Keyes Re: Local Telethons. Duplicate Copy not scanned. 1 Page. [Memo], 8/20/1962
Scholar Source Context
Document identity
localId
26128069
label
WHSF: Returned, 63-2
core
doc
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document
citationUrl
pageCount
1
Source metadata
id
26128069
sourceUrl
contentType
document
title
WHSF: Returned, 63-2
description
This file contains:
To: Joe Agnello/ Jack Rourke From: Bob Haldeman Re: San Diego Telethon. 2 Pages. [Memo], 10/15/1962
To: Bob Haldeman From: Charlie Farrington Re: Results of Survey on Brown's Telethon. 1 Page. [Memo], 10/9/1962
To: Bob Haldeman From: Kai Jorgensen Re: Purchase order for 7 "Win With Nixon" Telethons. 1 Page. [Letter], 9/11/1962
To: Bob Hamilton From: Bob Haldeman Re: Three points regarding telethon. 1 Page. [Memo], 9/29/1962
To: Charlie Farrington and Dave Hunter From: Bob Haldeman Re: Further Telethon Critique. 1 Page. [Memo], 10/1/1962
To: Charlie Farrington From: Bob Haldeman Re: Points to cover with people involved with telethons. 3 Pages. [Memo], 10/1/1962
List of staff and their jobs concerning the telethon. Duplicate Page not scanned. 3 Pages. [Memo], n/a
Telethon Responsibilities. Duplicate Pages not scanned. 3 Pages. [Memo], n/a
Telethon Responsibilities. Duplicate Pages not scanned. 3 Pages. [Memo], n/a
To: Bob Haldeman From: Jack Rourke Re: Telethon Cities and Schedule. 2 Pages. [Memo], 9/18/1962
Newspaper page from The Bakersfield Californian. Not Scanned. [Newspaper], 9/17/1962
To: Charles Farrington From: Jack Rourke Re: Local Live Telethons. 1 Pages. [Letter], 9/15/1962
To: Charles Farrington From: Jack Rourke Re: KTTV floor plan and production check list. 1 Page. [Letter], 9/15/1962
To: Charlie Farrington From: Bob Haldeman Re: Telethon Tape. 1 Page. [Memo], 9/15/1962
To: RN From: Bob Haldeman Re: M.C. for Telethons and memo To: Bob Haldeman From: RN Re: M.C. for telethons. Duplicate Page not scanned. 3 Pages. [Memo], 9/16/1962
To: RN From: Paul W. Keyes Re: Telethons. 1 Page. [Memo], 8/27/1962
To: George Whitney From: Bob Haldeman Re: Letter of August 22. Attached: Letter of August 22 and corresponding letter to Dorr Walsh. 4 Pages. [Letter], 8/24/1962
Location and List of those to view telethon. 1 Page [Memo], 8/21/1962
Estimated costs for 6 Nixon telethons. 1 page. [Report], n/a
Note for Bob Haldeman Re: Extra copies concerning telethon. 1 Page. [Memo], n/a
To: Bob Haldeman From: Paul W. Keyes Re: Local Telethons. 1 Page. [Memo], 8/20/1962
To: Bob Haldeman From: Paul W. Keyes Re: Local Telethons. Duplicate Copy not scanned. 1 Page. [Memo], 8/20/1962
citationUrl
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
63
2
10/15/1962
Memo
To: Joe Agnello/ Jack Rourke
From: Bob Haldeman Re: San Diego
Telethon. 2 Pages.
63
2
10/09/1962
Memo
To: Bob Haldeman From: Charlie
Farrington Re: Results of Survey on Brown's
Telethon. 1 Page.
63
2
09/11/1962
Letter
To: Bob Haldeman From: Kai Jorgensen
Re: Purchase order for 7 "Win With Nixon"
Telethons. 1 Page.
63
2
09/29/1962
Memo
To: Bob Hamilton From: Bob Haldeman Re:
Three points regarding telethon. 1 Page.
63
2
10/01/1962
Memo
To: Charlie Farrington and Dave Hunter
From: Bob Haldeman Re: Further Telethon
Critique. 1 Page.
63
2
10/01/1962
Memo
To: Charlie Farrington From: Bob Haldeman
Re: Points to cover with people involved
with telethons. 3 Pages.
Tuesday, September 04, 2007
Page 1 of 4
Box
Number
Folder Number
Document Date
Document Type
Document Description
63
2
n/a
Memo
List of staff and their jobs concerning the
telethon. Duplicate Page not scanned. 3
Pages.
63
2
n/a
Memo
Telethon Responsibilities. Duplicate Pages
not scanned. 3 Pages.
63
2
n/a
Memo
Telethon Responsibilities. Duplicate Pages
not scanned. 3 Pages.
63
2
09/18/1962
Memo
To: Bob Haldeman From: Jack Rourke Re:
Telethon Cities and Schedule. 2 Pages.
63
2
09/17/1962
Newspaper
Newspaper page from The Bakersfield
Californian. Not Scanned.
63
2
09/15/1962
Letter
To: Charles Farrington From: Jack Rourke
Re: Local Live Telethons. 1 Pages.
63
2
09/15/1962
Letter
To: Charles Farrington From: Jack Rourke
Re: KTTV floor plan and production check
list. 1 Page.
Tuesday, September 04, 2007
Page 2 of 4
Box Number Folder Number Document Date
Document Type
Document Description
63
2
09/15/1962
Memo
To: Charlie Farrington From: Bob Haldeman
Re: Telethon Tape. 1 Page.
63
2
09/16/1962
Memo
To: RN From: Bob Haldeman Re: M.C. for
Telethons and memo To: Bob Haldeman
From: RN Re: M.C. for telethons. Duplicate
Page not scanned. 3 Pages.
63
2
08/27/1962
Memo
To: RN From: Paul W. Keyes Re:
Telethons. 1 Page.
63
2
08/24/1962
Letter
To: George Whitney From: Bob Haldeman
Re: Letter of August 22. Attached: Letter of
August 22 and corresponding letter to Dorr
Walsh. 4 Pages.
63
2
08/21/1962
Memo
Location and List of those to view
telethon. 1 Page
63
2
n/a
Report
Estimated costs for 6 Nixon telethons. 1 page.
63
2
n/a
Memo
Note for Bob Haldeman Re: Extra copies
concerning telethon. 1 Page.
Tuesday, September 04, 2007
Page 3 of 4
Box Number Folder Number Document Date
Document Type
Document Description
63
2
08/20/1962
Memo
To: Bob Haldeman From: Paul W. Keyes
Re: Local Telethons. 1 Page.
63
2
08/20/1962
Memo
To: Bob Haldeman From: Paul W. Keyes
Re: Local Telethons. Duplicate Copy not
scanned. 1 Page.
Tuesday, September 04, 2007
Page 4 of 4
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Joe Agnello/Jack Rourke
Date:
10-15-62
From:
Bob Haldeman
Subject:
San Diego Telethon
Distribution:
Just a few thoughts.
I think we should cue the audience to stand at the Nixon intro-
duction, rather than waiting until they are on camera and then
haphazardly rise to their feet. This looks awkward.
As mentioned in an earlier memorandum, I strongly feel the stars
should not make their endorsement pitch when they are first
introduced and all lined up in a row. This should simply be an
introduction and a wave. They should wait until they come in to
ask questions to make their endorsement. It is very bad to have
the whole series all at once, and this greatly delays the opening
of the show.
Incidentally, the opening took way too long. It was 9 minutes
before the first question came on. Perhaps we could hold up
PN's introduction until after some questions have been asked.
The Eisenhower film is terrible, and must not be used again. I
assume we now have clips from his speech to use instead.
I still think our sign-off is awkward. We started it with 8 minutes
still to 80, and it was much more time than was needed for the
closing credits. Consequently, it bogged down. Nixon's sign-off
speech was excellent. He should be encouraged to use this
continually.
Can't we get the Win With Nixon slide to use at the end of the show
on the disclaimer, rather than "A paid political program"?
I agree with the earlier suggestion that the strong part of our
fund pitch should be our joining with Dick in his crusade for a
better California, and then we should make every effort to get
maximum conviction into the pitch. I think this will be more
effective than frequent repetition.
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Date:
From:
Subject:
Distribution:
- 2 -
Please don't construe any of the above as an indication of dis-
satisfaction with the program. I think it was the best yet, and
they have all been excellent, but as you know, I feel we should
keep working for possible improvements.
INTER-OFFICE MEMORANDUM
Nixon for Governor
file
To:
Bob Haldeman
Date:
October 9, 1962
From:
Charlie Farrington
Subject:
Results of Survey on Brown's Telethon -- 10/8/62
Distribution:
Herb Klein
file
Time of broadcast: 7:00 PM to 8:30 PM.
Time of survey calls: 7:00 PM to 8:15 PM.
Number of calls: 453.
Of this total number called, 119 were not watching television
and 334 were watching TV
Of the 334 watching television, only 58 were watching Channel 47 --
the channel on which Brown's telecast was carried.
During the survey of the Nixon telethon in Fresno on 10/5/62,
there were 343 calls made during a one-hour period, and 33 1/3
percent of the viewers were tuned in to RN as opposed to 17
percent tuned in for Brown on Monday night.
The ratings were 19 for RN and 13 for Brown.
The seeming discrepancy here may be accounted for, in part, by
the fact that there were a higher number of sets in use during
the time Brown's telethon was on the air, although a lower per-
centage of the sets which were in use were tuned in to Brown
than were tuned in to Nixon.
J
&
FORGENSEN.
like
September 11, 1962
TO: BOB HALDEMAN
cc: CHARLIE FARRINGTON
SUBJECT: PURCHASE ORDER FOR 7 "WIN WITH NIXON" TELETHONS
It is imperative that Hixson & Jorgensen be provided with a properly
signed authorization to proceed with all the necessary commitments to
successfully bring about our telethons.
An estimate of the principal items is attached, with some detail
including radio simulcasts and the services of the producer. The amount
of this estimate is $88,326.00.
There are a great many items which cannot be properly estimated at this
time due to the need for final decisions and determinations. One of the
main items will be newspaper. advertising for the telethons. Our recap
shows space for one ad at $7,165.00. If we run two ads, which I believe
would be a minimum, this would be an additional $7,165.00 and assuming
the ad is different in nature, there might well be an additional $3,000.00
for production due to the many changes in the ad to meet all local
conditions of time, station, etc.
We must also provide for a Master of Ceremonies and his travel and expenses;
the printing of tickets, badges and question forms; the purchase of pencils
and pens for telephone operators; travel expenses for Jack Rourke and travel
expenses for one person from our agency, plus an infinite number of con-
tingencies which can occur in these distant cities which may be entirely
beyond our knowledge or control at this moment. Our agency cannot under-
take and be held responsible for such an important all-out effort without
the assurance that adequate funds will be provided, and it is my considered
opinion that the Financial Committee must be prepared to face a possible
additional expenditure of at least $25,000. I respectfully submit that the
agency has the right to ask for this assurance.
Will you, therefore, ask that a purchase order be prepared in the amount of
$113,326.00 and that we would appreciate having this matter resolved at
the earliest possible moment since we have already made commitments to the
stations, the producer, printers, etc., and are at this moment expending
our own funds.
Kai Jorgensen
Att.
KJ:db
Bob Hamilton
9-29-62
via Betty McVey for transmission by phone.
Bob Haldeman
Three points:
1) Tell RN his opening remarks pertaining to the
Telethon as a new campaign technique are very good
and should always be used.
This is important because, as you know, Brown follows
us by several days in each city. This approach high-
lights the fact that we started this - and he is
copying it.
2) As I mentioned to you, I think you should prepare,
with the assistance of Hess and Hunter, a list of
the key issues which should be covered in all
telethons and perhaps review with RN the relative
weight he wants to put on each one. This list should
be typed in duplicate so that during the show you can
keep a running tally pertaining to each of these issues.
3)
I don't think McCarthy should be on the other telethons
with the exception of San Francisco, his home base.
Can you cover this with him? There is a problem in
bringing an out-of-the-area legislator on the air -
as far as the local people are concerned.
Charlie Farrington and Dave Hunter
10-1-62
Bob Haldeman
Further on the Telethon critique:
1) We need more human interest questions.
2) We need more opportunity for RN to show righteous
indignation to some questions.
3) The following were especially great improvements over
the Primary Telethon:
a) the work of the emcee;
b) the shortened comments by the question-askers;
c) the local people answering the phones instead of
pretty girls;
d) the celebrities.
Charlie Farrington
10-1-62
Bob Haldeman
Will you please cover these points with the individuals
concerned for consideration of future Telethons?
1)
The question sorting room should be off-bounds to all
personnel except those specifically assigned to question
sorting, i.e. Hunter, Woods, Hamilton and Haldeman -
and Boyd Gibbons who will handle the runner chores.
In order to enforce this, I think we should put only enough
chairs in the room for the above mentioned people, and
should inform all of our staff they are not to use this room
before or during the Telethon.
The reason for this is not secrecy, but efficient operation.
It is impossible to handle the question sorting chore and the
necessary communication among those so involved if there are other
people moving in and out of the room, talking to the sorters etc.
Among the problems in Salinas were the use of the room as a
celebrities waiting room before they went to make-up; its use
as PN's waiting room before she went on her party tour; a
general resting place and focal point for several staff members;
a viewing room for one of the Nixon-Airs who got tired carrying
messages back and forth; constant popping in with people who
had things to chat about that could have waited until later
or never.
In other words, please ask everyone to stay out of the sorting
room.
Along this line, I think it is important that monitors be
available to staff members in other areas of the stage so that
they will have some place to watch the program. This would
apply to such people as Bud Look, Ray Arbuthnot, the celebrities
etc.
- 2 -
2)
The identification signs for the telephone operators
were way too small.
3)
At the time the show went on the air, Lloyd Nolan was
wandering around, totally lost, not knowing where to sit
or what to do.
4)
We need much better crowd control. There were all
sorts of extraneous people wandering all over the stage,
including - I am sure - whatever Brown spies were
assigned to cover this.
5)
We need more set decoration. They apparently only had
two of the miniature 24-sheets. There should be more
of this material available and the production crew
should carry a reserve supply.
6)
We discussed during the program the audience noise level
problem. This should be carefully looked into ahead of
air tim e.
7)
Regarding Rex Mays, everyone agreed he did a superb job,
but there are a couple of minor suggestions:
1) I think he could put more fire and enthusiasm into
his opening;
2) I think he could speed up his rate of delivery on the
half-hourly wrap-ups, which would make this much more
effective.
8)
There was fund-raising pitch at the opening of the show,
another one 20 minutes into the show, and another one at
the end of the first 30 minutes; I think this is too
close together --- they should be about every half hour.
- 3 -
9)
It seemed to me that Payne was on too long the first
half hour. I think a change of pace of interrogators
is especially important in the early part of the show to
get the show off to a good fast start. This is no
criticism of Payne - but merely of the timing.
10)
I think it was a mistake to let McCarthy on to make a
speech, and as agreed, I don't believe he should be on the
air except in San Francisco, which is his area.
11)
The Philippino translation is good, but if we repeat this
type of thing, I think it should be as it was this time --
in the latter part of the show -- because it does slow the
pace down tremendously. I also think there was a little too
much of it.
12)
RN was concerned about the fact he was trapped into a visit
with the studio audience -- which he avoided by going to the
operators instead; also by being forced to ask the questions
himself at the beginning and at other times during the show.
It was his understanding and we had agreed with Roarke before
show time that neither of these things should be done. This
should be clearly settled between Roarke and RN prior to the
next Telethon.
David Hunter
Pre-show:
Preparation of material for briefing;
day preceding - visit city for last minute
local material and check-out of physical
set-up for sorting.
Day of show:
Briefing and preparation for sorting.
During show: Question sorting in staff room, assisted
by Rose Woods, Marje Acker, Bob Hamilton
and Bob Haldeman.
Joe Agnello
Pre-show:
Check lighting and other physical arrange-
ments relating to candidate's participation;
plus film arrangements, if needed.
During show: Director - in booth at all times; call shots.
John Davies
Pre and
During show: Telephone arrangements and operations.
Dick Capen
Pre and
During show: Mrs. Nixon's separate activities.
Boyd Gibbons
Pre-show:
Advance man for housing, transportation and
all local arrangements not connected with
show.
Day of show: Personal assistant to Bob Haldeman and
Nixon staff.
During show: Stand by in staff room; assist Haldeman
and candidate's staff.
(page 2)
TELETHON CREW
Jack Rourke and Staff
Overall responsibility for telethon production.
Hixson and Jorgensen Staff
(Kai Jorgensen and Dorr Walsh)
Agency supervision - supplies and materials.
Rev Winkler and Blake Chatfield
Local promotion and publicity.
Ray Arbuthnot
Local participation, including studio and
audience, phone answerers and local questioners.
Charlie Farrington
Celebrities, coordination with agency, Rourke,
Arbuthnot and Winkler/Chatfield. Coordination
with McCarthy on candidates appearing.
Bud Look
Makeup for all participants.
TELETHON RESPONSIBILITIES
Jack McCarthy
Pre-show:
Set up in telethon city to meet with
local Nixon and GOP leaders and candidates
who want to see RN; brief candidates who
are to appear on show.
During show: Handle candidates who are appearing.
Herb Klein
Pre and
Full responsibility for all press matters,
during Show: control, etc.
Bob Hamilton
Pre-show:
None
During show: Monitor full show in staff room; prepare
chronological list of questions answered
and subjects covered within each question;
keep a tally by subject of number of
questions answered.
Rose Woods and Marje Acker
Pre-show:
None
During Show:
Aid in question sorting in staff room;
type questions for use on air.
Steve Hess
Pre-show:
Assist in briefing and answer drafts.
During show:
Monitor full show in assigned office;
prepare half-hourly summaries of subjects
covered for use on air by emcee.
(needs volunteer secretary)
(page 1)
Jack Rourke Productions
6331 HOLLYWOOD DW/ BOULEVARD
HOLLYWOOD 28, CALIF.
HOLLYWOOD 3-7178
hold
September 18, 1962
Memorandum
To: Mr. Bob Hajdeman
CC: Messrs. Charles Farrington, Kai Jorgensen,
Dorr Walsh.
In each of the telethon cities, our organization will
have a minimum of five people on hand including my-
self.
I am sending along attached a tentative scheduje -
where we will be when.
In all cases, you may reach us through Helen King
of our office at 6331 Hollywood Boujevard, Hollywood
3-7178. (Mrs. King's home phone number is TR. 7-6289.)
Whenever a guest is set, tajent or otherwise, it should
be made clear that he or she is to be at the station
(addresses of which are on the enclosed list) approxi-
mately one hour before airtime.
Thanks and best.
Sincerely,
JR:j1
Jach Jack Rourke
Bab Holdewau
JACK ROURKE PRODUCTIONS
6331 Hollywood Boulevard
Hollywood 28, California
HO 3-7178
WIN WITH NIXON TELETHONS
This is a tentative schedule outlining where we'll
be and when. Helen King, at our office, will know
where we are at all times ... also, our travel
agent, Charles Willett, at PO 2-0676.
JACK ROURKE PRODUCTIONS people: Phyllis Baxley,
Jim Bauman, Joan Rourke, Bill Baxley and Jack Rourke
will be at all seven telethons; Marjorie Lawson at
some.
Departure
Date
Locomotion
To City
Hotel
Station
1.
Tues. 9/25/62
Plane
Salinas
Wonderlodge
KSBW-TV
808 N. Main
238 John St.
HA 4-8661
HA 2-6422
2.
Sat.
9/29/62
Plane
L. A.
3.
Sun.
9/30/62
Car
Bakersfield
Hacienda
KERO
251 S. Union
321 21st St.
FA 7-3333
FA 7-1441
4. Wed. 10/3/62
Car
Fresno
Tropicana
KFRE
4061 N.Black-
733 L Street
stone
AM 8-6444
BA 2-5641
5.
Sat. 10/ 6/62
Car
L. A.
6. Wed. 10/10/62
Car
San Diego
El Cortez
KFMB
7th and Ash
1405 5th
BE 2-0161
BE 2-2114
7. Sat. 10/13/62
Car
L. A.
8. Sun. 10/14/62
Plane
Sacramento
El Rancho
KCRA
1029 W.Capital
310 - 10th St.
FR 1-6731
HI 4-7300
9. Wed. 10/17/62
Plane
L. A.
10. Sun. 10/21/62
Plane
Oakland
Edgewater Inn
KTVU
455 Hegen-
1 Jack London Sq.
berger Road
TE 4-2000
LO 2-6100
11. Tues.10/23/62
Plane
L. A.
DISTRIBUTION - Nixon Headquarters: Messrs. Nixon, Haldeman, Farrington,
Agnello, Hunter, Hess, Arbuthnot, Erlichman, Klein, Chatfield; Miss Woods,
Mrs. Taurog. - Hixson & Jorgensen, Inc.: Messrs. Jorgensen, Walsh, Bower,
Mildred Fluent and Rex May. - Jack Rourke Productions: Above mentioned people.
Jack Rourke Productions
6331 HOLLYWOOD BOULEVARD
HOLLYWOOD 28, CALIF.
HOLLYWOOD 3-7178
September 15, 7962
Mr. Charies F rrington
Nixon for Governor
3908 Wigshire Bouvevard
TOS Angeles 5, Carifornia
Dear Chargie:
In 837 of the local teaethons we wing emphasize that
we are originating vive from the 100al city.
Reference with be made to this fact in any our basic
evements - such as the opening, the introduction to
the "wrap-up", the prugs for telep me C8718 and con-
tributions and, of course, in the introductions of
10087 people and 1r. the identification of people who
have terephened.
Best.
Sincerery
JR:11
Jack CR Bourke
cc: Mes rs. Bob Haideman, rai Jorgenser, Dorr Earsh.
Jack Rourke Productions
6331 HOLLYWOOD BOULEVARD
HOLLYWOOD 28, CALIF.
HOLLYWOOD 3-7178
September 15, 7962
Mr. Charges F rrington
Nixon for Governor
3908 Winshire Bourevard
TOS Angeles 5, Carifornia
Dear Charife:
I'm sending anong enclosed a fioor pian for KTTV
plus the KTTV producti n check vist.
This means that you now have fioor dia rams on 877
seven stati ns plus production check vists for an
seven.
In addition, you have the breakdown of responsibility
on all syethons who does what to whom.
Thanks and best.
Sincerely,
JR:j
Jack R Rourke
cc: Messrs. Bob Handeman, Yai Jorgensen, Dorr Yaish
Charlie Farrington
9-15-62
Bob Haldeman
Will you please send the telethon tape
to:
Mr. Don Crothers
701 Oak Street
West Fargo, North Dakota
They are considering a telethon for their own
gubernatorial candidate and release of our tape to them
is authorized so they can take a look at how it was done.
I would suggest you place a collect call to
Crothers (you can get the number from information through
the above address), tell him you are authorized to send
the tape to him, explain its value, the fact it is our only
copy, impress its importance and the precautions that must
be taken; also confirm shipping charges will be at their
expense.
RN
9-16-62
Bob Haldeman
M.C. for Telethons
Dick Powell is not able to be the emcee, nor does he
feel he will be able to appear on the Telethons.
Actually, we were not considering him for emcee, but rather
as the chief star and procurer of other stars.
The man we were considering was Bill Leyden, with Jack
Linkletter as the other possibility. Neither one will be
able to take on the assignment.
We have therefore decided to get a top professional
announcer with good emcee ability on a paid basis to use
as our back-up emcee for all the Telethons. We will thus
be assured of always having someone available who will be
handling things our way.
After careful auditions and screening, the man selected
for this assignment is Rex Maze from San Diego who is
dedicated to you, extremely competent, and I think will do
an excellent job. He will be in the office early this
next week and I hope you will have an opportunity to meet
him.
We will of course plan to have several top stars on each
Telethon, and they will perform some of the emcee chores.
However, I am sure you will recognize the need for our having
our own man on hand at all times.
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Bob Haldeman
Date: September 11, 1962
From:
RN
Subject:
Distribution:
I have seen several suggestions with regard to who will be
the emcee for our various telethons. For example, among the names
I have seen is Dick Powell's. I wonder if you would keep me posted
on this and let me know what the final decision is.
INTER-OFFICE MEMORANDUM
Nixon for Governor
Dh
To:
RN
Date:
August 27, 1962
Fr/
Paul W. Keyes
Subjet:
Telethons
Disribution:
Bob Haldeman/Joe Agnello
At a telethon meeting last week it was generally agreed that if
we could get Bill Leyden to be emcee it would be the best thing for us.
As you know, I had discussed this with Leyden without commitment some
time ago.
I spoke to Bill Leyden again last night and told him that we want
him and that his manager Arnie Mills (OL 7-2024) would hear from some-
one in the Nixon campaign very soon.
Both Mills and Leyden are sympathetic to our cause and my honest
opinion is they will do everything possible to arrange this. However,
since Leyden as a contract employee of NBC network must clear his
participation in the campaign and while he might be able to do some I
don't know if he could do all of our telethons.
In any case, I think Leyden is a plus for us and every effort should
be made to get him for as many telethons as possible.
August 24, 1962
Dear George:
Thank you very much for your letter of August 22
and copy of your letter to Dorr Walsh confirming arrangements.
We certainly appreciate your fine help.
Best regards,
E. R. Haldeman
Mr. George Whitney
Vice-Pres. and Gen. Mgr.
KFMB-TV
1405 5th Avenue
San Diego 1, California
ack + Ha
KFMB-TV TV Channel 8
1405 5th Avenue. San Diego 1, California Phone: BElmont 2-2114
August 22, 1962
Dear Bob:
We were able to work out the Nixon Telethon with Dorr Walsh according to
the terms in the attached letter.
I am very glad that we were able to do this for you.
Wentury
Vice-Pres. and Gen. Mgr.
Mr. Robert Haldeman
J. Walter Thompson
6505 Wilshire Boulevard
Los Angeles 48, California
IN TELEVISION: WGR-TV BUFFALO
IN RADIO: WGR & WGR-FM BUFFALO
WDAF-TV KANSAS CITY KFMB-TV
WDAF & WOAF-FM KANSAS CITY
TRANSCONTINENT STATIONS
SAN DIEGO KERO-TV BAKERSFIELD
KFMB & KFMB-FM SAN DIEGO
.
WNEP-TV SCRANTON-WILKES BARRE
W D O K & WDOK-FM CLEVELAND
August a, 1962
100% lest walsh
Bisson A Jorgenson, Inc.
3540 Wilshire Boulevard
Les Angeles 5, California
Dear Terri
This will confirm your emversation today with George Whitney regarding
the talether for Richard Nixon. I a happy that ve have been able 10 work out
this clearance and wanted to drop you this letter to senfirm all of the arrange-
sents per your discussion with George.
1. Telemat to be October 12 from 9:30 PR until 12:30 AM with station to program
five minutes of news at 11:00 PM centaining regular station commercials.
2. Program to be simulant by me Radio.
30 Time charges for above broadsmat to be charged at applicable station rates.
Television $2,040.00 after discounts, and liatle 1230.40.
he Production charges to be quoted after you advise more details regarding your
needs for the program. As 6001. as you have an opportunity to meet with our pro-
dustion people and you provide specific information we will give you a quote on
the production charges. : understand from George Whitney you are planning to de
the program in our studios and therefore the need for Telephone Company connections
or remote facilities will not be required. we would also like information regarding
andience needs as it will be necessary to arrange for adequate personnel to handle
whatever crewd you might anticipate for the program.
50 Please note attached political palicies. we are reserving this time but will
not be able to Leave formal confimation until September 12.
be You will note station policy requires payment in advance before station will
issue confirmation, therefore as seen as you can supply production information we
will dream up a contract providing for production and time, and request that full
payment be made 80 that station may issue confirmation by September 12.
7. It is was hope that we will be able to reschedule commercials currently 1n the
9:30 PM to 12:30 AM period and will therefore attempt to satisfy existing advertisers
with makegoods. If some advertisers request credit for promptions we will advise
you of the last revenue 80 that you can reimburse the station.
The BIT halab
+
August 2, 1962
B. Planes advise if the funds for this teleast are 5 be provided by local
contributors such as & "San Hego County Name for Covernor Committee" or
if the funds will be of a regional nature.
I know you have warked hard @: this caugaign and I $ happy that $ have been
able to work out. this clearance. Hay thanks for the interest you have above.
in our station, 1 look forward to seeting you between - and the time or the
telecast.
Sept regards,
1421 you
Station Nanager
Issued
cas Casige Whitney
Jack Kedner
Bill Lartmer
KTTV - 5746 Sunset Boulevard
Wednesday, August 21st
7:00 P.M.
under P.R.
to view I Telethon
Herb Klein
Bob Haldeman
Kai Jorgensen
Dick Moore
Charlie Farrington
Jack Roarke
Paul Keyes
Dorr Walsh
Dick Bower
Joe Agnello
total
ESTIMATED COSTS 6 NIXON TELETHONS
SEPT. 28
OCTOBER 2
OCTOBER 5
OCTOBER 12
OCTOBER 16
OCTOBER 22
OCTOBER 27
OCTOBER 16
OCTOBER 16
OCTOBER 27
TOTALS
SALINAS
BARERSFIELD
FREENO
SAN DIEGO
SACRAMENTO
SAN FRAM.
L. A.
EUREKA
CHINO
SANTA BARB.
Station Time
$ 985.
$ 1,230.
8 1,600.
$ 2,300.
$ 3,170.
$ 2,200.
$ 6,400.
$
520.
$
700.
$ 1,100.
$20,205.
Studio Production
5,055.
5,055.
5,055.
5,055.
5,055.
5,055.
5,055.
35,385.
Telco Lines
3,000.
3,000.
Telco Pickup
500.
500.
500.
500.
500.
500.
3,000.
Telephone in Studio
750.
750.
750.
750.
750.
750.
750.
5,250.
Telephone Calls
50.
50.
50.
50.
50.
50.
50.
350d
Travel
148.
100.
125.
100.
172.
200.
845.
Photography
125.
125.
125.
125.
125.
125.
125.
875.
Studio Show Card Artist
25.
25.
25.
25.
25.
25.
25.
175.
Coffee & Doughnuts
50.
50.
65.
75.
70.
85.
85.
480.
Miscellaneous
500.
500.
500.
500.
500.
500.
500.
3,500.
TV Log
103.
103.
206.
Newspaper Ada
340.
364.
197.
340.
364.
2,160.
2,320.
340.
340.
400.
7,165
Production
350.
350.
350.
350.
350.
350.
350.
300.
300.
350.
3,400.
$8,878.
$ 9,099.
$ 9,342.
$10,170.
$11,131.
$12,103.
$15,763.
$ 1,160.
$ 4,340.
$ 1,850.
83,836.
PRODUCER -
13,800.
GRAND TOTAL -
$97,636
and if it is worked out that they are Amz going
DW
Bob Haldeman:
Extra copies for Roark and Agnello when
to be working on the telethons.
copies made has bring
send that wpias . to
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Bob Haldeman
Date:
August 20, 1962
From:
Paul W. Keyes
Subject:
Local Telethons
Distribution:
RN
It is our plan to open 7 of our local telethons
with newly shot film montages of local flavor with the emcee
reading "Voice Over" G- Story in punch copy.
Film should be 30 seconds - certainly no longer
than 45 seconds tops.
Film will show identity and flavor of each
community - thereby giving our telethons the strong local
flavor the people of the various communities will appreciate.
As film ends our emcee will introduce RN we
then dissolve out of film into RN entrance.