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This file contains:
To: Bob Haldeman From: Dick Bower Re: Santa Barbara TV Spot Schedule. Duplicate copies not scanned. 4 Pages. [Memo], 10/16/1962
Fresno TV Spot Schedule Oct. 17 - Oct. 23 Duplicate copy not scanned. 2 Pages. [Memo], 1962
Salinas- San Luis Obispo TV Spot Schedule. Oct. 17 - Oct. 23. Duplicate copy not scanned. 2 Pages. [Memo], 1962
Sacramento TV Spot Schedule Oct. 17 - Oct. 23. Duplicate copies not scanned. 4 Pages. [Memo], 1962
To: Nixon For Governor Committee Re: Elby Cuniberti for services rendered. 1 Page. [Memo], 10/22/1962
Eureka TV Spot Schedule Oct. 17- Oct. 23. Duplicate copy not scanned. 2 Pages. [Memo], 1962
Chico-Redding TV Spot Schedule Oct. 17 - Oct. 23. Duplicate copies not scanned. 3 Pages. [Memo], 1962
Bakersfield TV Spot Schedule Oct. 17 - Oct. 23. Duplicate copies not scanned. 3 Pages. [Memo], 1962
San Diego TV Spot Schedule Oct. 17 - Oct. 23. 2 Pages. [Memo], 1962
San Diego TV Spot Schedule Oct. 17 - Oct. 23. Duplicate Copy Not Scanned. 2 Pages. [Memo], 1962
San Francisco TV Spot Schedule. Oct. 17- Oct. 23. Duplicate copy not scanned. 2 Pages. [Memo], 1962
To: Bob Haldeman From: Dick Bower Re: Los Angeles TV Spot Schedule. Duplicate copies not scanned. 5 Pages. [Memo], 10/16/1962
To: Bob Haldeman From: Harriett Weigand Re: Revised TV Spot Schedule for San Francisco and Los Angeles. Duplicate copies not scanned. 10 Pages. [Memo], 10/18/1962
Advertising Costs for TV Spots. 4 pages. [Report], 1962
Advertising costs for TV Spots. 2 Pages. [Report], 1962
Advertising costs for TV Spots. Percentage of Population by County. 2 Pages. [Report], 1962
Advertising costs for TV Spots in Los Angeles. 3 Pages. [Report], 1962
Advertising costs for TV Spots for San Diego. 4 Pages. [Report], 1962
Advertising costs for TV Spots for Chico-Redding. 2 Pages. [Report], 1962
Advertising costs for TV Spots for Sacramento. 2 Pages. [Report], 1962
Advertising costs for TV Spots for San Francisco. 2 Pages. [Report], 1962
Advertising costs for TV Spots for Salinas-Monterey and San Luis Obispo. 2 Pages. [Report], 1962
Advertising costs for TV Spots for Santa Barbara. 2 Pages. [Report], 1962
Advertising costs for TV Spots for Fresno. 2 Pages. [Report], 1962
Advertising costs for TV Spots fpr Bakersfield. 2 Pages. [Report], 1962
Advertising costs for TV Spots for San Jose. 2 Pages. [Report], 1962
Advertising costs for TV Spots for Stockton. 2 Pages. [Report], 1962
Scholar Source Context
Document identity
localId
26128079
label
WHSF: Returned, 63-7
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26128079
sourceUrl
contentType
document
title
WHSF: Returned, 63-7
description
This file contains:
To: Bob Haldeman From: Dick Bower Re: Santa Barbara TV Spot Schedule. Duplicate copies not scanned. 4 Pages. [Memo], 10/16/1962
Fresno TV Spot Schedule Oct. 17 - Oct. 23 Duplicate copy not scanned. 2 Pages. [Memo], 1962
Salinas- San Luis Obispo TV Spot Schedule. Oct. 17 - Oct. 23. Duplicate copy not scanned. 2 Pages. [Memo], 1962
Sacramento TV Spot Schedule Oct. 17 - Oct. 23. Duplicate copies not scanned. 4 Pages. [Memo], 1962
To: Nixon For Governor Committee Re: Elby Cuniberti for services rendered. 1 Page. [Memo], 10/22/1962
Eureka TV Spot Schedule Oct. 17- Oct. 23. Duplicate copy not scanned. 2 Pages. [Memo], 1962
Chico-Redding TV Spot Schedule Oct. 17 - Oct. 23. Duplicate copies not scanned. 3 Pages. [Memo], 1962
Bakersfield TV Spot Schedule Oct. 17 - Oct. 23. Duplicate copies not scanned. 3 Pages. [Memo], 1962
San Diego TV Spot Schedule Oct. 17 - Oct. 23. 2 Pages. [Memo], 1962
San Diego TV Spot Schedule Oct. 17 - Oct. 23. Duplicate Copy Not Scanned. 2 Pages. [Memo], 1962
San Francisco TV Spot Schedule. Oct. 17- Oct. 23. Duplicate copy not scanned. 2 Pages. [Memo], 1962
To: Bob Haldeman From: Dick Bower Re: Los Angeles TV Spot Schedule. Duplicate copies not scanned. 5 Pages. [Memo], 10/16/1962
To: Bob Haldeman From: Harriett Weigand Re: Revised TV Spot Schedule for San Francisco and Los Angeles. Duplicate copies not scanned. 10 Pages. [Memo], 10/18/1962
Advertising Costs for TV Spots. 4 pages. [Report], 1962
Advertising costs for TV Spots. 2 Pages. [Report], 1962
Advertising costs for TV Spots. Percentage of Population by County. 2 Pages. [Report], 1962
Advertising costs for TV Spots in Los Angeles. 3 Pages. [Report], 1962
Advertising costs for TV Spots for San Diego. 4 Pages. [Report], 1962
Advertising costs for TV Spots for Chico-Redding. 2 Pages. [Report], 1962
Advertising costs for TV Spots for Sacramento. 2 Pages. [Report], 1962
Advertising costs for TV Spots for San Francisco. 2 Pages. [Report], 1962
Advertising costs for TV Spots for Salinas-Monterey and San Luis Obispo. 2 Pages. [Report], 1962
Advertising costs for TV Spots for Santa Barbara. 2 Pages. [Report], 1962
Advertising costs for TV Spots for Fresno. 2 Pages. [Report], 1962
Advertising costs for TV Spots fpr Bakersfield. 2 Pages. [Report], 1962
Advertising costs for TV Spots for San Jose. 2 Pages. [Report], 1962
Advertising costs for TV Spots for Stockton. 2 Pages. [Report], 1962
citationUrl
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number
Document Date
Document Type
Document Description
63
7
10/16/1962
Memo
To: Bob Haldeman From: Dick Bower Re:
Santa Barbara TV Spot Schedule. Duplicate
copies not scanned. 4 Pages.
63
7
1962
Memo
Fresno TV Spot Schedule Oct. 17 - Oct. 23
Duplicate copy not scanned. 2 Pages.
63
7
1962
Memo
Salinas- San Luis Obispo TV Spot Schedule.
Oct. 17 - Oct. 23. Duplicate copy not
scanned. 2 Pages.
63
7
1962
Memo
Sacramento TV Spot Schedule
Oct. 17 - Oct. 23. Duplicate copies not
scanned. 4 Pages.
63
7
10/22/1962
Memo
To: Nixon For Governor Committee Re:
Elby Cuniberti for services rendered. 1 Page.
63
7
1962
Memo
Eureka TV Spot Schedule Oct. 17- Oct. 23.
Duplicate copy not scanned. 2 Pages.
Tuesday, September 04, 2007
Page 1 of 4
Box Number Folder Number Document Date
Document Type
Document Description
63
7
1962
Memo
Chico-Redding TV Spot Schedule
Oct. 17 - Oct. 23. Duplicate copies not
scanned. 3 Pages.
63
7
1962
Memo
Bakersfield TV Spot Schedule
Oct. 17 - Oct. 23. Duplicate copies not
scanned. 3 Pages.
63
7
1962
Memo
San Diego TV Spot Schedule
Oct. 17 - Oct. 23. 2 Pages.
63
7
1962
Memo
San Diego TV Spot Schedule
Oct. 17 - Oct. 23. Duplicate Copy Not
Scanned. 2 Pages.
63
7
1962
Memo
San Francisco TV Spot Schedule.
Oct. 17- Oct. 23. Duplicate copy not
scanned. 2 Pages.
63
7
10/16/1962
Memo
To: Bob Haldeman From: Dick Bower Re:
Los Angeles TV Spot Schedule. Duplicate
copies not scanned. 5 Pages.
63
7
10/18/1962
Memo
To: Bob Haldeman From: Harriett Weigand
Re: Revised TV Spot Schedule for
San Francisco and Los Angeles. Duplicate
copies not scanned. 10 Pages.
Tuesday, September 04, 2007
Page 2 of 4
Box Number Folder Number Document Date
Document Type
Document Description
63
7
1962
Report
Advertising Costs for TV Spots. 4 pages.
63
7
1962
Report
Advertising costs for TV Spots. 2 Pages.
63
7
1962
Report
Advertising costs for TV Spots. Percentage
of Population by County. 2 Pages.
63
7
1962
Report
Advertising costs for TV Spots in Los
Angeles. 3 Pages.
63
7
1962
Report
Advertising costs for TV Spots for San
Diego. 4 Pages.
63
7
1962
Report
Advertising costs for TV Spots for Chico-
Redding. 2 Pages.
63
7
1962
Report
Advertising costs for TV Spots for
Sacramento. 2 Pages.
Tuesday, September 04, 2007
Page 3 of 4
Box Number Folder Number
Document Date
Document Type
Document Description
63
7
1962
Report
Advertising costs for TV Spots for
San Francisco. 2 Pages.
63
7
1962
Report
Advertising costs for TV Spots for Salinas-
Monterey and San Luis Obispo. 2 Pages.
63
7
1962
Report
Advertising costs for TV Spots for
Santa Barbara. 2 Pages.
63
7
1962
Report
Advertising costs for TV Spots for
Fresno. 2 Pages.
63
7
1962
Report
Advertising costs for TV Spots fpr
Bakersfield. 2 Pages.
63
7
1962
Report
Advertising costs for TV Spots for San
Jose. 2 Pages.
63
7
1962
Report
Advertising costs for TV Spots for
Stockton. 2 Pages.
Tuesday, September 04, 2007
Page 4 of 4
ADDRESSEE'S COPY
)
DATE 10/16/62
TIME
MEMO
WRITE IT - - - - DON'T SAY IT
TO
Hob Haldeman
the
FROM Dick Bower
To complete our spot buy for the first
week, here is the schedule we have
purchased in Santa Barbara.
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only. Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SANTA BARBARA
KEY-T
Friday
7-11:00 pm
Within DOUBLE FEATURE Movies (60)
Friday
7-11:00 pm
Within Double Feature Movies (60)
Saturday
12:30-4:00 pm
Within Double Feature Movies (60)
Saturday
12:30-4:00 pm
Within Double Feature Movies (60)
Saturday
4:30-6:00 pm
Within Wide World of Spotts (60)
Saturday
6:00 pm
Wide World of Sports/Lawrence Welk (20)
Saturday
7-7:30 pm
Within Third Man (60)
Saturday
8:30 pm
Sam Benedict/Roy Rogers (20)
Saturday
11:05-11:30 pm Within King of Diamonds (60)
Sunday
7:00 pm
Valiant Years/Jetsons (20)
Sunday
11-11:30 pm
Within Key News (60)
Monday
6-7:00 pm
Within Five Star Final (20)
Monday
8:30 pm
Story of/Rifleman (20)
Tuesday
6-7:00 pm
Within Five Star Final (60)
Tuesday
8:30 pm
Combat/Empire (20)
9 60's; 6 20's
$ 684.20
TOTAL EXPENDITURE
$ 684.20
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
&
JORGENSEN.
Recommended TV Spot Schedule
One Week only - Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
FRESNO
KMJ-TV
Wednesday
6:00-6:45 PM
20
Within "News"
7:30 PM
20
Pre. "Virginians"
10:30 PM
20
Within "llth Hour"
Thursday
6:00 PM
20
Within "News"
7:30 PM
20
Deputy/Prove
10:30 PM
20
Within "Andy Williams"
Friday
6:00 PM
20
Within "News"
9:00 PM
20
in "Sing Along with Mitch"
Saturday
6:30 PM
60
Within "Wide Country"
10:20 PM
20
Within "Saturday Nite at Movies"
Sunday
5:00-7:30 PM
60
Within "Sunday Cinema Special"
8:30 PM
20
Disney Wonderful world of Color/
Car 54
Monday
9:00 PM
20
Within "Saints & Sinners"
10:00 PM
20
Price is Right/Bell Telephone
Special
Tuesday
8:30 PM
20
Laramie/Empire
10:30 PM
20
Dick Powell/Chet Huntley
14
20-second spots
2 60-second spots
$995.00
TOTAL EXPENDITURE - Fresno - $995.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only.
Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
3-4:30 pm
In "Gold Coast Matinee" (60)
Thursday
11-11:15 pm
In "News" (60)
Friday
7:30 pm
Dobie Gillis/Rawhide (20)
Friday
11:00 pm
Alfred Hitchcock/News (20)
Monday
12:55 pm
Merv Griffin/News (20)
Monday
5:50 pm
Farm Report/Comm. Calendar (20)
Tuesday
9:30 pm
Red Skelton/Mr. Lucky (20)
Tuesday
11-11:15 pm
In "News" (60)
5 20's; 3 60's
$ 586.00
TOTAL EXPENDITURE
$ 586.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only
Wed. Oct. 17 through
Tuesday, Oct. 23, 1962
Budget: $25,000
SACRAMENTO
KOVR-TV
Wednesday
11:00 pm
Naked City/ABC News (20)
Thursday
8:30 pm
Donna Reed/Leave it to Beaver (20)
Thursday
11:00 pm
Premiere-Astaire/ABC News (20)
(20)
Friday
10:30-Concl. In "Premiere Performance (60)
Saturday
10:30-Con.
In "Big Movie" (60)
Sunday
5:00 pm-Con. In "Movie Greats" (60)
Sunday
8:00 pm
Jetsons/Hollywood Special (20)
Monday
6:30-7:30
In Sugarfoot (60)
Tuesday
10:00 pm
Untouchables/Untouchables (20)
4 60's; 5 20's
$1,235.00
TO: NIXON FOR GOVERNOR COMMITTEE
October 22, 1962
ELBY CUNIBERTI
For services rendered:
$500.00
Expediting, shipping,
arranging for prints
and distribution of
film.
APPROVED
address:
Mr. Elby Cuniberti
6066 Sunset Boulevard
HIXSON & JORGENSEN. INC., Idvertising
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One Week only - Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
EUREKA
KIEM-TV
Wednesday
8:30 PM
20
Trails West/The Virginian
Friday
7:00 PM
20
Break in "Dr. Kildare"
Saturday
8:00 PM
60
Fair Exchange/Dobie Gillis
Sunday
9:00 PM
20
Dennis the Menace/Ed Sullivan
Tuesday
10:30 PM
20
Red Skelton/Jack Benny
4 20-second spots
1 60-second spot
$260.00
TOTAL EXPENDITURE - Eureka - $260.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIXSON & JORGENSEN.
Recommended TV Spot Schedule
One Week only - Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
CHICO-REDDING
KHSL-TV
Wednesday
6:15 PM
60
Story of
/News Final
Thursday
8:00 PM
20
Mr. Ed/Perry Mason
Friday
9:00 PM
20
Route 66/Fair Exchange
Saturday
7:15 PM
60
Peter Gunn/Jackie Gleason
Sunday
9:30 PM
20
Real McCoys/GE True Theatre
Monday
8:30 PM
I've Got a Secret/Lucy
4 20-second spots
2 60-seconds spots
$213.75
TOTAL EXPENDITURE - Chico - $213.75
HIXSON & FORGENSEN
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One Week only - Wed. Oct. 17 through
Tues, Oct. 23, 1962
Budget: $25,000
BAKERSFIELD
KERO-TV
Wednesday
8:30 PM
Break in "The Virginians"
Thursday
8:30 PM
Wide Country/Dr. Kildare
Thursday
10:00 PM
Hazel/Andy Williams
Friday
9:00 PM
Break in "Sing Along with Mitch"
Saturday
9:40 PM
Within "Saturday Nite at the Movies"
Sunday
10:00 PM
Bonanza/DuPont Show of the Week
Tuesday
8:00 PM
Break in "Laramie"
7 20-seconds spots
$ 875.00
TOTAL EXPENDITURE - Bakersfield - $875.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only.
Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SAN DIEGO
KOGO-TV
Wednesday
7:30 pm
Death Valley Days/The Virginians (20)
Thursday
11:30 pm-Con.
In "Tonight" (60)
Friday
10:00 pm
Hennessey/Jack Paar (20)
Monday
8:00 pm
In "It's A Man's World" (20)
Tuesday
11:30 pm-Con.
In "Tonight" (60)
3 20's; 2 60's
$ 782.00
XETV
Wednesday
11;00 pm
Naked City/News (20)
Thursday
7-7:30 pm
In Phil Silvers (60)
Thursday
11:20-Concl.
In "Movietime San Diego" (60)
Friday
6:30 pm
The Texan/Peter Gunn (20)
Friday
8:30 pm
Gallant Men/The Flintstones (20)
Friday
10:30 pm
Sunset Strip/Medic (20)
Friday
11:20-Concl.
In "Movietime San Diego" (60)
Saturday
6:30-7:00 pm
In "Bat Masterson" (60)
Saturday
10:00 pm
Lawrence Welk/Mr. Smith Goes to Wash. (20)
Saturday
11:00-Concl.
In "Powerhouse Movie" (60)
Sunday
10:00 pm
ABC Movie/Voice of Firestone (20)
Monday
7:00-8:00 pm
In "TV Hour of Stars" (60)
Monday
11:20-Concl.
In "Movietime San Diego" (60)
Tuesday
11:20-Concl.
In "Movietime San Diego" (60)
8 60's; 6 20's
$1,097.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SAN DIEGO - Continued
KFMB-TV
Wednesday
9:30 pm
Dobie Gillis/Dick Van Dyke (20)
Thursday
6:00-7:00 pm
In "This Day, 1962" (20)
Friday
10:30 pm
Fair Exchange/Eyewitness (20)
3 20-second spots
$ 659.25
TOTAL EXPENDITURE
$2,358.25
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only
Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SAN FRANCISCO
KRON-TV
Friday
9:30 pm
Mitch Miller/Don't Call Me Charlie (20)
Saturday
11:30 pm-Concl. In "Saturday Movie" (60)
Monday
10:30 pm
Brinkley's Journal/Communism R.M.E. (20)
2 20's; 2 60's
$1,750.00
KGO-TV
Thursday
9:00 pm
Leave it to Beaver/My Three Sons (20)
Friday
11:15 pm-Con.
In "Best of Movies" (60)
Saturday
4:30-5:00 pm
In "Main Event" (60)
Sunday
1:30-3:30 pm
In "Best of Seven" (60)
Monday
5-7:00 pm
In "Sugarfoot/Surfside 6 (60)
Monday
11:20-Concl.
In "Best of Movies" (60)
Tuesday
5:00-7:00 pm
Science Fiction/Bat Masterson (60)
6 60's; 1 20 second spot
$1,635.00
KPIX
Monday
7:30-8:00 pm
In "Ripcord"
1 60-second spot
$ 550.00
TOTAL EXPENDITURE
$3,935.00
ADDRESSEE'S COPY
I
DATE 10/16/62
TIME
MEMO
WRITE IT
DON'T SAY IT
Bob Haldeman
agency
TO
Dick Bower
FROM
These are our spot buys for the first week.
(To date, Santa Barbara has offered
nothing).
Hope you find the purchases
satisfactory.
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only. Wed. Oct. 17 through
Tuesday, Oct. 23, 1962
Budget: $25,000
LOS ANGELES
KRCA - Channel 4
Thursday
7:30 pm
Science in Action/Wide Country
Saturday
9-11:00 pm
In "Saturday at the Movies"
Sunday
6:00 pm
Bull Winkle/Meet the Press
Tuesday
6:00 pm
Pre. "Jack Latham News"
4 20-second spots
$3,050.00
KNXT - Channel 2
Friday
7:30 pm
Pre. "Rawhide"
Monday
9:30 pm
Danny Thomas/Andy Griffith
2 20-second spots
$2,300.00
KABC-TV - Channel 4
Wednesday
7:30 pm
Thombstone Territory/Wagon Train
Friday
10:30 pm
77 Sunset Strip/Third Man
Saturday
8:00 pm
Sports Final/Roy Rogers Show
Sunday
7:30 pm
Father Knows Best/Jetsons
4 20-second spots
$4,000.00
KTTV - Channel 11
Wednesday
10:00 pm
Riverboat/Putnam News
Wednesday
11-12:30 pm
Tom Duggan
Thursday
6-6:30 pm
Highway Patrol
Thursday
8-9:00 pm
Great Music
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only
Wed. Oct. 17 through
Tues. Oct. 23, 1962
Budget: $25,000
KTTV - Channel 11 (continued)
Thursday
11-12:30 am Tom Duggan
Friday
6:30 pm
Highway Patrol/Space Angele
Friday
7:30-8 pm
Best of Groucho
Saturday
7:30-8 pm
Best of Groucho
Saturday
10:00-11 pm Tom Duggan
Monday
6:45 pm
Space Angele/Putnam News
Monday
11-12:30 am Tom Duggan
Tuesday
9:00-9:30 pm Wanted Dead or Alive
Tuesday
11-12:30 am Tom Duggan
13 60-second spots
$3,460.00
KTLA - Channel 5
Wednesday
10:30 pm
Peter Gunn/Dragnet
Thursday
9=10:00 pm
Wire Service
Saturday
8:30 pm
Restless Gun/Saturday Evening Movie
Sunday
8:00 pm
By the Numbers/Roller Skating
Sunday
8-9:30 pm
Roller Skating
Monday
10-10:30 pm Peter Gunn
Tuesday
10:30 pm
Roller Skating/Dragnet
7 60-second spots
$1,860.00
Shok
COPY
DATE 10/18/62
TIME
MEMO
WRITE IT - DON'T SAY IT
Bob Haldeman
file
Harriett Weigand
Here are copies of the revised TV
schedule of times in San Francisco
and los Angeles.
There were no changes in other
markets.
We will send you schedule of the
second week as soon as times have
been confirmed.
hw
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only.
Wed., Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
LOS ANGELES
KRCA - Channel 4
Thursday
7:30 pm
Science in Action/Wide Country
Friday
7:00 pm
Jack Latham/Hennessey
Monday
8:00 pm
Break in "It's a Man's World"
Tuesday
6:00 pm
Pre. "Jack Latham News"
4 20-second spots
$2,800.00
KNXT - Channel 2
Friday
7:30 pm
Pre "Rawhide"
Monday
9:30 pm
Danny Thomas/Andy Griffith
2 20-second spots
$2,300.00
KABC-TV - Channel 7
Thursday
7:30 pm
Guestward Ho/Ozzie Harriett
Friday
10:30 pm
77 Sunset Strip/Third Man
Saturday
8:00 pm
Sports Final/Roy Rogers Show
Sunday
10:00 pm
Sunday Special/Voice of Firestone
4 20-second spots
$3,200.00
KTTV - Channel 11
Wednesday
10:00pm
Riverboat/Putnam News
Wednesday
11-12:30 am
Tom Duggan
Thurse ay
6-6:30 pm
Highway Patrol
Thursday
8-9:00 pm
Great Music
KTTV - Channel 11 (continued)
Thursday
11-12:30 am
Tom Duggan
Friday
6-6:30 pm
In "Highway Patrol"
Friday
7:30-8 pm
Best of Groucho
Saturday
7:30-8 pm
Best of Groucho
Saturday
10:00-11 pm
Tom Duggan
Monday
7:00 pm
George Putnam
Monday
9-9:30 pm
In "M Squad"
Tuesday
9-9:30 pm
Wanted Dead or Alive
12 60-second spots
$3,450.00
KTLA - Channel 5
Wednesday
10:30 pm
Peter Gunn/Dragnet
Thursday
9-10:00 pm
Wire Service
Saturday
8:30 pm
Restless Gun/Saturday Evening Movie
Sunday
8:00 pm
By the Numbers/Roller Skating
Sunday
8-9:30 pm
Roller Skating
Monday
10-10:30 pm
Peter Gunn
Tuesday =
10:30 pm
Roller Skating/Dragnet
7 60-second spots
$1,860.00
SAN FRANCISCO
KRON-TV
Friday
9:30 pm
Mitch Miller/Don't Call Me Charlie (20)
Saturday
11:30-Concl.
In Saturday Movie (60)
Monday
9:30 pm
Saints and Sinnere/Price is Right (20)
2 20's; 1 60
$1,750.00
KGO-TV
Thursday=
9:00 pm
Leave it to Beaver/My Three Sons (20)
Friday
11:15-Concl.
In Best of Movies (60)
Saturday
4:30-5:00 pm =
In Main Event
(60)
Sunday
1:30-3:30 pm
In Best of Seven (60)
Monday
5-7:00 pm
In Sugarfoot/Surfside 6 (60)
Monday
11:20-Concl.
In Best of Movies (60)
Tuesday
5:00-7:00 pm
Scienee Fiction/Bat Masterson (60)
6 60's; 1 20 second spot $1,760.00
KPIX
Monday
7:30-8:00 pm
In Ripcord
1 60-second spot
$ 550.00
HIXSON & INC. Idvertising
NIXON FOR GOVERNOR
television
Prime
Late Evening
MARKET
20-Second Spot
60-Second Spot
LOS ANGELES
KRCA-TV
$1,000.00
$ 600.00
KNXT
1,200.00
200.00
KABC-TV
1,000.00
400.00
KTTV
500.00
350.00
KTLA
350.00
150.00
KHJ-TV
360.00
300.00
KCOP
462.50*
462.50*
$4,872.50
$2,462.50
SAN FRANCISCO
KGO-TV
$ 750.00
$ 125.00
KPIX
700.00
350.00
KTVU
340.00
160.00
KRON-TV
700.00
145.00
$2,490.00
$ 780.00
SAN DIEGO
KFMB-TV
$ 234.00
$ 98.00*
KOGO-TV
225.00
200.00
XETV
230.00
137.00
$ 689.00
$ 435.00
FRESNO
KFRE-TV
$ 180.00
$ 55.00
KICU-TV
95.00*
95.00*
KJEO-TV
163.00*
94.00*
KMJ-TV
167.00*
100.00
$ 605.00
$ 344.00
HIXSON &
SACRAMENTO
KCRA-TV
$ 300.00
$ 200.00
KOVR
225.00
35.00
KXTV
250.00
175.00
$ 775.00
$ 410.00
BAKERSFIELD
KBAK-TV
$ 60.00
$ 60.00
KERO-TV
119.00*
119.00*
KLYD-TV
54.00*
50.50*
$ 233.00
$ 229.50
$9664.50
$4,661.00
EUREKA
KIEM-TV
$ 47.50*
$ 38.00*
KVIQ-TV
38.00*
32.50*
$ 85.50
$ 70.50
CHICO-REDDING
KHSL-TV
$ 50.00*
$ 35.00*
KVIP-TV
50.00*
35.00*
$ 100.00
$ 70.00
SAN JOSE
KNTV
$ 120.00
$ 90.00
SALINAS-MONTEREY
KSBY-TV (San Luis Obispo
included in this buy as
satellite of
KSBW-TV
$ 102.60*
$ 85.50*
SANTA BARBARA
KEY-T
$ 75.00
$ 60.00
$ 483.10
$ 376.00
TOTAL
$10,147.60
$5,037.00
* 26-time rate
: ***. Idvertfaiug
Weeks
Week
TV - A Schedule
Prime 20-Sec Spot
Late Eve. 60-Sec. Spot
MARKET
5 Nights a Week
5 Nights a Week
Los Angeles Market
$ 24,362.50
$ 12,312.50
San Francisco Market
12,450.00
3,900.00
San Diego Market
3,445.00
2,175.00
Fresno Market
3,025.00
1,720.00
Sacramento Market
3,875.00
2,050.00
Bakersfield
1,165.00
1,147.50
$ 48,322.50
$ 23,305.00
TOTAL A Schedule
$ 71,627.50
B Schedule
Eureka Market
$ 427.50
$ 352.50
Chico-Redding Market
------
500.00
350.00
San Jose Market
600.00
450.00
Salinas-Monterey Market
---
513.00
427.50
Santa Barbara Market
------
375.00
300.00
$ 2,415.50
$ 1,880.00
TOTAL B Schedule
$ 4,295.50
TOTAL A & B SCHEDULES
$75,923.00
pls Dw hold
adventions
BOB HALDEMAN
HIXSON &
NIXON FOR GOVERNOR
TV Spots 2/3 60-second
1/3 20-second
3 weeks - May 14 through June 4, 1962
Total
By County
Allocation
Per Week
Station
LOS ANGELES
Los Angeles
$28,732.50
Orange
3,502.50
San Bernardino
+10%
KNXT
KRCA
2,415.00
KABC-TV
Riverside
1,485.00
KTTV
Ventura
480.00
$36,615.00
$12,205.00
KTLA
(1/2 S.Barbara)
KHJ-TV
KCOP
SAN DIEGO
San Diego
5,017.50
+30.50%
KFMB-TV
Imperial
337.50
$ 5,355.00
$ 1,785.00
KOGO-TV
XETV
SANTA BARBARA
Santa Barbara
$ 817.50
-50%
KEY-T
Ventura (L.A.)
480.00
$ 1,297.50
$ 432.50
BAKERSFIELD
Kern
$ 1,380.00
KERO-TV
Kings (2/3 Fresno)
77.50
KBAK-TV
Tulare (1/2 Fresno)
393.75
KLYD-TV
Inyo
52.50
$ 1,903.75
$ 634.50
FRESNO
Fresno
$ 1,740.00
KFRE-TV
Mariposa
22.50
KMJ-TV
Tulare (1/2 Bakrsf.)
393.75
KJEO-TV
Kings ( Bakrsf.)
155.00
Madera
187.50
Merced (4 Stockton)
106.88
$ 2,605.63
$ 868.95
(
San Jose)
MONTEREY
Monterey
$ 952.50
KSBY-TV)
San Luis Obispo
390.00
KSBW-TV)
San Benito
75.00
Santa Cruz
397.50
$1,815.00
$ 605.00
SAN FRANCISCO
San Francisco
$ 3,427.50
KRON-TV
Alameda
4,230.00
KPIX
Contra Costa
1,950.00
San Mateo
2,115.00
Napa
315.00
try improve
KGO-TV
KTVU
Sonoma
705.00
Marin
720.00
$13,462.50
$ 4,487.50
& idvertising
Page 2.
SACRAMENTO
Sacramento
$ 2,415.00
KCRA-TV
Sutter
157.50
KXTV
Yolo
315.00
Yuba
165.00
Sierra
7.50
Plumas
52.50
Nevada
97.50
Placer
270.00
El Dorado
150.00
Lake
67.50
Colusa
60.00
$ 3,757.50
$ 1,252.50
STOCKTON
San Joaquin
$ 1,177.50
KOVR
Stanislaus
742.50
Calaveras
45.00
Amador
45.00
Solano
637.50
Merced ( San Jose)
106.87
(4 Fresno)
Tuolumne
67.50
Mono
7.50
Alpine
7.50
$ 2,836.87
$ 945.30
SAN JOSE
Santa Clara
$ 3,135.00
KNTV
Merced (1 Stockton)
213.75
$ 3,348.75
$ 1,116.25
(1 Fresno)
CHICO-REDDING
Butte
$ 390.00
KHSL-TV
Mendocino (1 Eureka)
120.00
KVIP-TV
Glenn
82.50
Tehama
120.00
Trinity ()-Eureka)
22.50
Modoc
37.50
Shasta
285.00
Siskiyou (1/2 Eureka)
75.00
Lassen
60.00
$ 1,192.50
$ 397.50
EUREKA
Humboldt
$ 502.50
KIEM-TV
Del Norte
90.00
KVIQ-TV
Mendocino (1/2 Chico-R.) 120.00
Trinity (1/2 Chico-R.)
22.50
Siskiyou (1/2 Chico-R.)
75.00
$ 810.00
$ 270.00
$75,000.00
$25,000.00
NIXON FOR GOVERNOR
HIXSON & JORGENSEN. INC.,Advertising
STATE OF CALIFORNIA
PERCENTAGE OF POPULATION BY COUNTY
TOTAL STATE POPULATION 16,334.6
COUNTIES
($75,000.00)
Population
Dollars
(000)
Percentage
Allocation
SOUTHERN CALIFORNIA
Los Angeles
6,257.9
38.31%
$ 28,732.50
San Diego
1,093.1
6.69
5,017.50
Orange
762.4
4.67
3,502.50
San Bernardino
525.8
3.22
2,415.00
Riverside
323.5
1.98
1,485.00
Kern
301.3
1.84
1,380.00
Ventura
209.9
1.28
960.00
Santa Barbara
178.1
1.09
817.50
San Luis Obispo
84.9
.52
390.00
Imperial
73.7
.45
337.50
$ 45,037.50
NORTHERN CALIFORNIA
Alameda
921.2
5.64
4,230.00
San Francisco
754.7
4.57
3,427.50
Santa Clara
682.6
4.18
3,135.00
Sacramento
526.4
3.22
2,415.00
San Mateo
460.7
2.82
2,115.00
Contra Costa
424.3
2.60
1,950.00
Fresno
378.6
2.32
1,740.00
San Joaquin
257.4
1.57
1,177.50
Monterey
207.4
1.27
952.50
Tulare
171.9
1.05
787.50
Stanislaus
161.9
.99
742.50
Marin
154.6
.96
720.00
Sonoma
153.4
.94
705.00
Solano
138.9
.85
637.50
Humboldt
109.6
.67
502.50
Merced
93.4
.57
427.50
Santa Cruz
86.8
.53
397.50
Butte
84.5
.52
390.00
Yolo
69.0
.42
315.00
Napa
68.5
.42
315.00
Shasta
62.5
.38
285.00
Placer
59.1
.36
270.00
Mendocino
52.6
.32
240.00
Kings
50.8
.31
232.50
Madera
41.2
.25
187.50
Yuba
35.2
.22
165.00
Sutter
34.5
.21
157.50
Siskiyou
33.4
.20
150.00
El Dorado
31.1
.20
150.00
Tehama
26.2
.16
120.00
Nevada
21.2
.13
97.50
Del Norte
19.0
.12
90.00
HIXSON & JORGENSEN, Advertising
NIXON FOR GOVERNOR
Page 2
NORTHERN CALIFORNIA - continued
Glenn
17.5
.11
$ 82.50
San Benito
15.6
.10
75.00
Tuolumne
14.7
.09
67.50
Lake
14.2
.09
67.50
Lassen
13.6
.08
60.00
Colusa
12.3
.08
60.00
Inyo
11.8
.07
52.50
Plumas
11.6
.07
52.50
Calaveras
10.4
.06
45.00
Trinity
10.3
.06
45.00
Amador
10.2
.06
45.00
Nodoc
8.3
.05
37.50
Mariposa
5.1
.03
22.50
Mona
2.2
.01
7.50
Sierra
2.2
.01
7.50
Alpina
.4
.01
7.50
16,334.6
100%
$ 29,962.50
HIXSON & JORGENSEN, INC.Advertising
NIXON FOR governor
Television
LOS ANGELES
Spots
Weekly
Cost
Cost
STATION
Per Week
Length
Rating
Per Week
3 weeks
KTTV
29
60-sec.
180.8
$6,895.00
$20,685.00
KRCA
5
20-sec.
68.5
4,700.00 (1st 2 weeks)
7
20-sec.
110.0
6,700.00
(last week )
$16,100.00
TOTAL - LOS ANGELES:
87
60-seconds
17 20-seconds
$36,785.00
KRCA
38.14/RP - 20 1.25/mt
KTTV 64.80/RP 60 2.10/nt
3 mill homes
NIXON FOR GOVERNOR
Television
LOS ANGELES
KTTV Schedule
May 14 through June 4, 1962
60-Second spots
Monday
6:00-6:30 pm
In HIGHWAY PATROL
7.5
$250.00
6:45 pm
DICK TRACY/PUTNAM NEWS
6.4
350.00
8:00-9:00 pm
In AQUANAUTS
7.0
350.00
9:00-10:00 pm
In GREAT MUSIC
3.3
250.00
10:30-11:00 pm
In PAUL COATS
5.3
150.00
Tuesday
6:30 pm
HIGHWAY PATROL/SPACE ANGEL
10.5
250.00
7:00 pm
PUTNAM NEWS/HUCKLEBERRY HOUND
10.5
350.00
8:30-9:00 pm
In M-SQUAD
8.3
350.00
9:00-10:00 pm
In DIVORCE COURT
4.4
150.00
10:30 pm
PUTNAM NEWS/PAUL COATES
5.0
250.00
Wednesday
6:00-6:30 pm
In HIGHWAY PATROL
5.7
250.00
7:30-8:00 pm
In GROUCHO MARX
9.7
350.00
8:00-8:30 pm
In GALE STORM
6.8
350.00
9:00-9:30 pm
In BLUE ANGELS
5.0
150.00
10:30-11:00 pm
In PAUL COATES
3.3
150.00
Thursday
5:30-6:00 pm
In RESCUE 8
5.1
150.00
6:00-6:30 pm
In HIGHWAY PATROL
6.8
250.00
7:00 pm
PUTNAM NEWS/YOGI BEAR
12.4
350.00
7:30-8:00 pm
In GROUCHO MARX
8.3
350.00
8:30-9:00 pm
In JOHNNY MIDNIGHT
3.4
150.00
Friday
8:30-9:00 pm
In ASPHALT JUNGLE
8.0
350.00
10:30 pm
PUTNAM NEWS/PAUL COATES
3.9
250.00
Saturday
8:30-10:00 pm
In CHILLER
12.0
450.00
10:00-11:30 pm
In TOM DUGGAN
5.0
125.00
Sunday
5:30-6:00 pm
Tn COMEDY THEATRE
5.1
150.00
9:30-10:00 pm
In CONGRESS IONAL INVESTIGATOR
4.0
150.00
8:30-9:00 pm
In 26 MEN
4.0
150.00
10:30 pm-Concl.
In OPEN END
1.7
70.00
A.
NIXON FOR GOVERNOR
Television
LOS ANGELES
KRCA Schedule
May 14 through June 4, 1962
20-Second Spots
Monday
7:30 pm
SHANNON/EVERGLADES
11.5
$ 850.00
9:30 pm
In 87TH PRECINCT
16.0
1,000.00
Tuesday
7:30 pm
WYATT EARP/LARAMIE
12.5
850.00
Thursday
8:00 pm
In OUTLAWS
16.0
1,000.00
Friday
9:30 pm
DETECT IVES/BELL TELEPHONE
alt. with DINAH SHORE &
SPECIALS
12.5
1,000.00
Sunday (June 3 only)
8:30 pm
DISNEY/CAR 54, WHERE ARE YOU?
20.0
1,000.00
10:00 pm
BONANZA/DUPONT SHOW OF THE
WEEK
21.5
1,000.00
HIXSON & JORGENSEN, INC., Advertising
NIXON FOR GOVERNOR
Television
SAN DIEGO
Spots
Weekly
Cost
Cost
STATION
PER Week Length
Rating
Per Week
3 Weeks
KFMB-TV
4
20-sec.
87.0
922.00
5
60-sec.
83.5
1,040.00
170.5
$1,962.00
$5,886.00
TOTAL - SAN DIEGO
15
60-seconds
12 20-seconds
$5,886.00
10.50/RR 20
2.90
12.45/RP RP 60
3.50
a, IORGENSEV Iderativing
NIXON FOR GOVERNOR
Television
SAN DIEGO
KFMB-TV Schedule
May 14 through June 4, 1962
Monday
6:00-7:00 pm
In THIS DAY 1962
22.0
$200.00
8:00 pm
*TELL THE TRUTH/PETE & GLADYS
20.0
234.00
Tuesday
9:00 pm
*DOBIE GILLIS/RED SKELTON
21.5
234.00
11:00-11:30 pm
In NEWSROOM
7.0
100.00
Wednesday
Thursday
7:30-8:00 pm
In SHANNON
18.00
290.00
Friday
8:30 pm
*RAWHIDE/ROUTE 66
21.5
234.00
Saturday
6:00-6:30 pm
In THIS DAY 1962
14/5
200.00
Sunday
6:00-6:30 pm
In THIS DAY 1962
22.0
250.00
7:00 pm
*MR. ED/LASSIE
24.0
220.00
* 20-Second Spot
JR428
NIXON FOR GOVERNOR
Television
.....
EUREKA
Spots
Weekly
Cost
Cost
STATION
Per Week
Length
Rating
Per Week
3 weeks
KIEM-TV
2
20-sec.
96.0
100.00
3
60-sec.
87.0
150.00
183.0
$250.00
$750.00
TOTAL - EUREKA
and
9
60-seconds
6
20-seconds
$750.00
1,00 RP 20
1.80 RP 60
BINNON & JORGENSEY INC. Idvertising
NIXON FOR GOVERNOR
Television
EUREKA
KIEM-TV Schedule
May 14 through June 4, 1962
Monday
6:30 pm
CRONKITE NEWS/DETECTIVES
27.0
$50.00
Wednesday
6:30 pm
CRONKITE NEWS/DEPUTY
30.0
50.00
Friday
6:15 pm
NEWS, WEATHER/CRONK ITE NEWS
30.0
50.00
8:30 pm
*RAWH IDE/ROUTE 66
49.0
50.00
Saturday
8:30 pm
*PERRY MASON/DEFENDERS
47.0
50.00
* 20-Second Spot
NIXON FOR GOVERNOR
ins
Television
CHICO-REDDING
Spots
Weekly
Cost
Cost
STATION
Per Week
Length
Rating
Per Week
3 Weeks
KHSL-TV
5
20-sec.
156.9
156.00
7
60-sec.
184.1
192.00
341.0
$348.00
$1,044.00
TOTAL - CHICO-REDDING:
21 60-seconds
15 20-seconds
$1,044.00
1.00 RP
HIXSON & FORGENSIN INC. Idvertising
NIXON FOR GOVERNOR
Television
CHICO-REDDING
KHSL-TV Schedule
May 14 through June 4, 1962
Monday
6:00-6:30 pm
In THIS MAN DAWSON
32.4
$24.00
7:30 pm
*BEST OF POST/TELL THE TRUTH
35.1
33.00
Tuesday
8:00 pm
*MARSHALL DILLON/PASSWORD
34.3
33.00
11:00 pm
GARRY MOORE/CHANNEL 12 THEATRE
20.3
24.00
Wednesday
10:15 pm
Break in WANTED: DEAD OR ALIVE
17.8
33.00
Thursday
8:00 pm
*Break in FRONTIER CIRCUS
36.5
33.00
11:00 pm
CBS REPORTS/CHANNEL 12 THEATRE
11.5
24.00
Friday
6:00-6:30 pm
In RESCUE 8
37.0
24.00
10:30 pm
*TWILIGHT ZONE/GRAND JURY
26.3
24.00
Saturday
6:00-*;30 pm
In WRESTLING
34.8
24.00
7:00-7:30 pm
In FAMOUS PLAYHOUSE
30.3
39.00
Sunday
9:30 pm
*GE THEATRE/JACK BENNY
24.7
33.00
* -20-Second Spot
THEASEY
NIXON FOR GOVERNOR
Television
.....
SACRAMENTO
Spots
Weekly
Cost
Cost
STATION
Per Week Length
Rating
Per Week
3 Weeks
KXTV
3
20-sec.
64.0
390.00
7
60-sec.
102.9
787.00
$3,532.50
166.9
TOTAL - SACRAMENTO
21
60-seconds
9 20-seconds
$3,532.50
6.00 20 4.15/A
9.60 to 4.58/M
BIXSON & Idvertising
NIXON FOR GOVERNOR
Television
SACRAMENTO
KXTV Schedule
May 14 through June 4, 1962
Monday
6:00-6:15 pm
In NEWS
13.9
$96.00
9:00 pm
*FATHER KNOWS BEST/DANNY THOMAS
27.0
225.00
Tuesday
7:00-7:30 pm
In BROKEN ARROW
14.0
116.00
Wednesday
6:00-6:15 pm
In NEWS
10.0
96.00
Thursday
6:00-6:15 pm
In NEWS
11.0
96.00
7:30-8:00 pm
In MEN INTO SPACE
25.0
116.00
Friday
7:00-7:30 pm
In WANTED DEAD OR ALIVE
17.0
116.00
Saturday
9:00 pm
*Break DEFENDERS
37.0
165.50
11:15 pm-Concl.
In ACADEMY THEATRE
13.0
96.00
Sunday
11:15 pm
CRONKITE/MOVIE
10.0
55.00
* 20-Second Spot
HIXSON & JORGENSEN, INC.,Advertising
NIXON FOR GOVERNOR
Television
.....
SAN FRANCISCO
Spots
Weekly
Cost
Cost
STATION
PER WEEK
Length
Rating
Per Week
3-Weeks
KGO-TV
6
20-sec.
96.5
2,900.00
12
60-sec.
39.9
1,530.00
136.4
4,430.00
$13,290.00
TOTAL SAN FRANCISCO
36
60-seconds
18 20-seconds
$13,290.00
30,00/RP 20 350/At
38.40/RP 60 4,45/AA
HIXSON & JORGENSEN INC.,
NIXON FOR GOVERNOR
Television
SAN FRANCISCO
KGO-TV Schedule
May 14 through June 4, 1962
Monday
5:30-6:30 PM
In "Aquanauts"
6.5
$ 150.00
7:00 PM
*Evening Report/Exped.
6.0
150.00
11:20 PM-Concl.
Best of the Movies
1.5
100.00
Tuesday
6:30-6:30 PM
Cimmaron City
5.5
150.00
8:00 PM
*Bugs Bunny/Bachelor
Father
15.5
425.00
11:20 PM-Concl.
Best of the Movies
2.5
100.00
Wednesday
5:30-6:90 PM
Riverboat
3.8
150.00
6:30 PM
Riverboat/Local News
2.5
140.00
10:00 PM
*Hawaiian Eye/Naked City 16.0
550.00
11:20 PM-Concl.
Best of the Movies
1.0
100.00
Thursday
5:30-6:30 PM
Overland Trail
2.5
150.00
6:30 PM
Overland Trail/News
2.0
140.00
8:30 PM
*Donna Reed/Real
McCoys
22.0
675.00
11:20 PM-Concl.
Best of Movies
3.3
100.00
Friday
5:30-6:30 PM
Hong Kong
5.5
150.00
9:00 PM
*Flintstones/
77 Sunset Strip
20.5
550.00
11:20 PM-Concl.
Best of Movies
3.3
100.00
Saturday
10:00 PM
*Lawrence Welk/
Suspicion
16.5
550.00
* 20-second spot
NIXON FOR GOVERNOR
Television
SALINAS-MONTEREY
SAN LUIS OBISPO
Spots
Weekly
Cost
Cost
STATION
Per Week
Length
Rating
Per Week
3 Weeks
KSBW-TV)
2
20-sec.
KSBY-TV)
49.0
216.00
5
60-sec.
57.0
390.00
106.0
$606.00
$1,818.00
TOTAL - SALINAS-MONTEREY
15 60-seconds
SAN LUIS OBISPO
6 20-seconds
$1,818.00
1/40/RR 20
6.85/RP 60
HINSON to Idvertising
NIXON FOR GOVERNOR
Television
SALINAS/SAN LUIS
OBISPO
KSBW-TV)
KSBY-TV) Schedule
May 14 through June 4, 1962
Tuesday
8:00 pm
*Bet. MARSHALL DILLON/DEPUTY
27.0
$ 108.00
5:55-6:00 pm
In GREATEST HEADLINES OF CENTURY
11.0
90.00
11:15 pm
Bet. TV REPORT/TONIGHT SHOW
12.0
60.00
Wednesday
5:55-6:00 pm
In GREATEST HEADLINES OF CENTURY
11.0
90.00
11:00 pm
Bet. CHECKMATE/TV REPORT
11.0
60.00
Thursday
8:00 pm
*Bet. SHOWCASE/HAZEL
22.0
108.00
Friday
5:55-6:00 pm
In GREATEST HEADLINES OF CENTURY
12.0
90.00
* 20-Second Spot
HIXSON & IORGENSEN. INC., Advertising
NIXON FOR GOVERNOR
Television
.....
SANTA BARBARA
Weekly
STATION
Per Week
Length
Rating
Per Week
3 Weeks
KEY-T
4
20-sec.
111.0
196.00
6
60-sec.
95.0
218.00
206.0
414.00
$1,242.00
TOTAL - SANTA BARBARA
18 60-seconds
12 20-seconds
$1,242.00
180/RP
40/m
2.30/RP
50/m
HIXSON & JORGENSEN. INC., Advertising
NIXON FOR GOVERNOR
Television
......
SANTA BARBARA
May 14 through June 4, 1962
KEY-T - Schedule
Monday
6:30-6:35 PM
Five Star News/Wall St. Today
22.0
$ 39.00
8:30 PM
*Silent Service/Price is Right
30.0
49.00
11:00-11:15 PM
Key News
9.0
31.00
Tuesday
6:30-6:35 PM
Five Star News/Wall St. Today
18.0
39.00
Wednesday
6:30-6:35 PM
Five Star News/Wall St. Today
17.0
39.00
Thursday
11:00-11:15 PM
Key News
7.0
31.00
6:30-6:35 PM
Five Star News/Wall St. Today
22.0
39.00
Saturday
9:00 PM
*My 3 Sons/Sat. Nite Movie
29.0
49.00
Sunday
8:30 PM
*Disney Wonderful World/20th
Century
26.0
49.00
10:00 PM
*Bonanza/Show of the Week
26.0
49.00
*20-second spot
NIXON FOR GOVERNOR
Television
.....
FRESNO
Spots
Weekly
Cost
Cost
STATION
Per Week
Length
Rating
Per Week
3 Weeks
KFRE-TV
4
20-sec.
93.5
432.00
7
60-sec.
97.6
418.00
191.1
$850.00
$2,550.00
TOTAL - FRESNO
21 60-seconds
12 20-seconds
$2,550.00
60 4.40/M
20 4,64/M
HINNON & Idvertising
NIXON FOR GOVERNOR
Television
FRESNO
KFRE-TV Schedule
May 14 through June 4, 1962
Monday
6:30-6:45 pm
In NEWS
15.0
$50.00
8:00 pm
*TO TELL THE TRUTH/PETE 8 GLADYS
23.0
90.00
11:00-11:15 pm
In NEWS
7.0
24.00
Tuesday
11:00-11:15 pm
In NEWS
7.0
24.00
Wednesday
8:30 pm
*FATHER KNOWS BEST/CHECKMATE
20.0
90.00
Thursday
6:45 pm
NEWS/DOUG EDWARDS
12.5
50.00
7:00-7:30 pm
In WYATT EARP
23.0
75.00
Friday
8:30 pm
*RAWHIDE/ROUTE 66
25.0
90.00
Saturday
5:00-7:00 pm
In SUPER MOVIE
16.1
50.00
7:00 pm
SUPER MOVIE/TRUE ADVENTURE
17.0
75.00
9:00 pm
*In DEFENDERS
25.5
90.00
* 20-Second Spot
HIXSON & JORGENSEN, INC,Advertising
NIXON FOR GOVERNOR
Television
BAKERSFIELD
Spots
Weekly
Cost
Cost
STATION
Per Week
Length
Rating
Per Week
3 weeks
KBAK-TV
8
20-sec.
142.0
288.00
9
60-sec.
86.0
334.00
228.0
$622.00
$1,866.00
TOTAL - BAKERSFIELD:
27 60-seconds
24 20-seconds
$1,866.00
300 RR60 3.79 H
2.00 RPRO 2.50M
A
NIXON FOR GOVERNOR
Television
BAKERSFIELD
KBAK-TV Schedule
May 14 through June 4, 1962
Monday
6:00-6:15 pm
In SIX 0'CLOCK REPORT
14.0
$36.00
8:00 pm
*TO TELL THE TRUTH/PETE &
GLADYS
19.0
36.00
9:30 pm
*DANNY THOMAS/ANDY GRIFFITH
20.0
36.00
11:00 pm
I'VE GOT A SECRET/ACADEMY
AWARD THEATRE
5.0
36.00
Tuesday
6:00-6:15 pm
In SIX O'CLOCK REPORT
16.0
36.00
9:00 pm
*DOBIE GILLIS/RED SKELTON
17.0
36.00
11:00 6m
GARRY MOORE/ACADEMY AWARD TH.
4.0
36.00
Wednesday
6:00-6:15 pm
In SIX O'CLOCK REPORT
13.0
36.00
8:30 pm
*FATHER KNOWS BEST/CHECKMATE
20.0
36.00
11:00 pm
U.S. STEELE HOUR/AC. AWD. THEAT. 7.0
36.00
Thursday
6:00-6:15 pm
In SIX O'CLOCK REPORT
12.0
36.00
8:00 pm
*BOB CUMMINGS/FRONTIER CIRCUS
14.0
36.00
11:00 pm
CBS REPORT/AC. AWD. THEATRE
3.0
36.00
Friday
6:00-6:15 pm
In SIX O'CLOCK REPORT
12.0
36.00
8:00 pm
*Break in RAWHIDE
20.0
36.00
9:00 pm
*Break in ROUTE 66
20.0
36.00
Sunday
8:00 pm
*DENNIS THE MENACE/ED SULLIVAN
12.0
36.00
*--20 Second Spot
HIXSON & JORGENSEN,
NIXON FOR GOVERNOR
Television
.....
SAN JOSE
Weekly
Cost
Cost
STATION
Per Week
Length
Rating
Per Week
3 Weeks
KNTV
6
20-sec.
58.0
432.00
6
60-sec.
161.0
576.00
219.0
1,108.00
$3,024.00
TOTAL - SAN JOSE 18 60-seconds
18 20-seconds
$3,024.00
7.45 RP 20 4.23 At
3.60 RP 60 2.04 M
HANSON & ... Advertising
NIXON FOR GOVERNOR
Television
SAN JOSE
KNTV Schedule
May 14 through June 4, 1962
Monday
6:30-7:00 pm
CHANNEL 11 NEWS
12.0
$96.00
9:00 pm
*RIFLEMAN/SURFSIDE 6
23.0
72.00
Tuesday
6:30-7:00 pm
CHANNEL 11 NEWS
12.0
96.00
9:00 pm
*Break in NEW BREED
24.0
72.00
Wednesday
6:30-7:00 pm
CHANNEL 11 NEWS
12.0
96.00
Thursday
6:30-7:00 0pm
CHANNEL 11 NEWS
11.0
96.00
8:00 pm
*OZZIE & HARRIET/DONNA REED
25.0
72.00
9:30 pm
*MY THREE SONS/LAW & MR. JONES
26.0
72.00
Friday
6:30-7:00 pm
CHSNNEL 11 NEWS
11.0
96.00
9:00 pm
*FLINTSTONES/TT SUNSET STRIP
22.0
72.00
Saturday
6:30 pm
Break in LARAMIE
16.0
96.00
Sunday
10:00 pm
*In HOLLYWOOD SPECIAL
25.0
72.00
* 20-Second Spot
HIXSON & JORGENSEN INC Advertising
NIXON FOR GOVERNOR
Television
STOCKTON
Spots
Weekly
Cost
Cost
STATION
Per Week
Length
Rating
Per Week
3 Weeks
KOVR
3
20-sec.
58.0
450.00
7
60-sec.
58.8
510.00
116.8
$960.00
$2,880.00
TOTAL - STOCKTON
21 60-seconds
9 20-seconds
$2,880.00
7.76 RP 70
8.46 RP 60
HIXSON & JORGENSEN, INC.Advertising
NIXON FOR GOVERNOR
Television
.......
STOCKTON
KOVR - Schedule
May 14 through June 4, 1962
Monday
7:00 PM
Deputy/Expedition
8.5
$ 68.00
9:00 PM
*Rifleman/Surfside Six
22.0
150.00
Tuesday
6:30-7:00 PM
Trackdown
8.0
68.00
11:00-11:15 PM
ABC News
3.0
45.00
Wednesday
7:00-7:30 PM
Peter Gunn
14.0
68.00
9:30 PM
*Hawaiian Eye
19.0
150.00
Thursday
7:00-7:30 PM
Bat Masterson
12.0
68.00
Friday
6:30-7:30 PM
Aquanauts
7.0
68.00
9:00 PM
*Flintstones/Sunset Strip
17.0
150.00
Saturday
10:00-11:00 PM
Suspicion
6.3
125.00
*20-second spot