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This file contains:
Straight Wire: From: H. R. Haldeman To: Station KTVU Oakland, California. Re: Equal free air time for Nixon. Duplicate copies not scanned. 3 Pages. [Memo], 10/15/1962
To: Bob Haldeman/ Paul Keyes/ Joe Agnello. From: RN Re: TV Show to be used during campaign period. Attached: Letter to RN From: Paul W. Keyes. Re: "Coffee With Nixon" 7 Pages. [Memo], 8/21/1962
Mail Routing Slip To: Bob Haldeman. 1 Page. [Memo], n/a
To: Bob Haldeman From: Rose Mary Woods Re: Show Brown taped on August 10th. 1 Page. [Memo], 8/11/1962
To: Chas Farrington From: Dorr Walsh Re: TV Coverage. Attached: Station coverage maps and copy of communication from Roy Rosenberg. Maps not scanned. 19 Pages. [Memo], 8/13/1962
To: Charles Farrington, Jr. From: Bob Haldeman Re: TV Spots. 1 Page. [Memo], 6/16/1962
To: Harold P. See From: H. R. Haldeman. Re: Letter written regarding possible participation in the gubernatorial campaign by KRON-TV. 1 Page. [Letter], 6/22/1962
TV Spot Schedule for all cities. Week of May 22, 1962. 17 Pages. [Memo], 1962
Budget and costs for TV spots for: Los Angeles, San Francisco, San Diego, Fresno, and Sacramento. Duplicate copies not scanned. 4 Pages. [Memo], 1962
TV Spot Schedule for Los Angeles, San Diego, and San Francisco. 5 Pages. [Memo], 5/29/1962
Summary Time Costs for TV Spots. 13 Pages. [Report], 1962
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26128081
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WHSF: Returned, 63-8
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document
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1
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26128081
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WHSF: Returned, 63-8
description
This file contains:
Straight Wire: From: H. R. Haldeman To: Station KTVU Oakland, California. Re: Equal free air time for Nixon. Duplicate copies not scanned. 3 Pages. [Memo], 10/15/1962
To: Bob Haldeman/ Paul Keyes/ Joe Agnello. From: RN Re: TV Show to be used during campaign period. Attached: Letter to RN From: Paul W. Keyes. Re: "Coffee With Nixon" 7 Pages. [Memo], 8/21/1962
Mail Routing Slip To: Bob Haldeman. 1 Page. [Memo], n/a
To: Bob Haldeman From: Rose Mary Woods Re: Show Brown taped on August 10th. 1 Page. [Memo], 8/11/1962
To: Chas Farrington From: Dorr Walsh Re: TV Coverage. Attached: Station coverage maps and copy of communication from Roy Rosenberg. Maps not scanned. 19 Pages. [Memo], 8/13/1962
To: Charles Farrington, Jr. From: Bob Haldeman Re: TV Spots. 1 Page. [Memo], 6/16/1962
To: Harold P. See From: H. R. Haldeman. Re: Letter written regarding possible participation in the gubernatorial campaign by KRON-TV. 1 Page. [Letter], 6/22/1962
TV Spot Schedule for all cities. Week of May 22, 1962. 17 Pages. [Memo], 1962
Budget and costs for TV spots for: Los Angeles, San Francisco, San Diego, Fresno, and Sacramento. Duplicate copies not scanned. 4 Pages. [Memo], 1962
TV Spot Schedule for Los Angeles, San Diego, and San Francisco. 5 Pages. [Memo], 5/29/1962
Summary Time Costs for TV Spots. 13 Pages. [Report], 1962
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
63
8
10/15/1962
Memo
Straight Wire: From: H. R. Haldeman To:
Station KTVU Oakland, California. Re:
Equal free air time for Nixon. Duplicate
copies not scanned. 3 Pages.
63
8
08/21/1962
Memo
To: Bob Haldeman/ Paul Keyes/ Joe
Agnello. From: RN Re: TV Show to be
used during campaign period. Attached:
Letter to RN From: Paul W. Keyes. Re:
"Coffee With Nixon"
7 Pages.
63
8
n/a
Memo
Mail Routing Slip To: Bob Haldeman. 1
Page.
63
8
08/11/1962
Memo
To: Bob Haldeman From: Rose Mary Woods
Re: Show Brown taped on August 10th. 1
Page.
63
8
08/13/1962
Memo
To: Chas Farrington From: Dorr Walsh Re:
TV Coverage. Attached: Station coverage
maps and copy of communication from Roy
Rosenberg. Maps not scanned. 19 Pages.
63
8
06/16/1962
Memo
To: Charles Farrington, Jr.
From: Bob Haldeman Re: TV Spots. 1 Page.
Tuesday, September 04, 2007
Page 1 of 2
Box Number Folder Number Document Date
Document Type
Document Description
63
8
06/22/1962
Letter
To: Harold P. See From: H. R. Haldeman.
Re: Letter written regarding possible
participation in the gubernatorial campaign
by KRON-TV.
1 Page.
63
8
1962
Memo
TV Spot Schedule for all cities.
Week of May 22, 1962. 17 Pages.
63
8
1962
Memo
Budget and costs for TV spots for:
Los Angeles, San Francisco, San Diego,
Fresno, and Sacramento. Duplicate copies
not scanned. 4 Pages.
63
8
05/29/1962
Memo
TV Spot Schedule for Los Angeles, San
Diego, and San Francisco. 5 Pages.
63
8
1962
Report
Summary Time Costs for TV Spots. 13
Pages.
Tuesday, September 04, 2007
Page 2 of 2
STRAIGHT WIRE
11:40aM.
10-15-62
Station KTVU
Oakland, California
KTVU
GENTLEMEN: IT IS MY UNDERSTANDING THAT - RAN ONE OR TWO HALF
HOUR APPEARANCES BY GOVERNOR BROWN ON THE PAUL COATES SHOW
ON KING WITHOUT CHARGE. THIS WIRE IS TO REQUEST EQUAL TIME
FOR RICHARD NIXON.
H. R. Haldeman
Campaign Manager
3906 Wilshire Boulevard
Los Angeles
INTER-OFFICE MEMORANDUM
Nixon for Governor
RAL
To:
Bob Haldeman/Paul Keyes/Joe Agnello
Date: August 21, 1962
From:
RN
Subject:
TV
Distribution:
Coffee
Coffee Hour TV
l may bring
up later
In considering the type of television show to be used during the
campaign period, along the lines suggested by Florence Wellborn, I
want the use of the type of show which would be billed as "Coffee With
Nixon", to be given serious thought.
In Texas the Democratic candidate, Connally, used this forum very
effectively. This gives a chance to talk with young married people
lets them ask questions and have some general conversation.
If we could do as they did in Texas - have it at the same hour
of the day -- every morning at the same time - it seems to me we could
make some points at a time when there is not too much competition.
stick no to Apout
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
RN
Date: August 23, 1962
From:
Paul W. Keyes
Subject:
Florence Wellborn's Idea - "Coffee With Nixon"
Distribution:
Bob Haldeman/Joe Agnello/Kai Jorgensen
Here is the information resulting from the cost search you
requested in regard to having "Coffee With Nixon" on television at the
same hour every morning.
It would be my suggestion that we do this for a period of only two
weeks considering it supplemental, informal television approach to
the people.
Here are the costs for one quarter hour, five days a week, Monday
through Friday, in the following markets. All figures represent costs
for the entire week.
Salinas
(KSBY-TV & KSBN-TV)
$ 400
Bakersfield
(KERO-TV)
500
Fresno
(KFRE-TV)
500
San Diego
(KFMB-TV)
1,200
Los Angeles
(KTTV)
2,000
San Francisco
(KPIX-TV)
1,600
Sacramento
(KCRA-TV)
1,500
Santa Barbara
(KEY-TV)
400
Yuma (El Centro)
(KIVA-TV)
175
Therefore, !"Coffee With Nixon", 15 minutes a day, 5 days a week,
Monday through Friday, in the above nine markets, which would cover the
state, would cost per week $8, 275 in time purchases.
- 2 -
The Agency and 1 have estimated that if we were to use tape
and either to tape all five 15-minute programs in one day, which actually
means slightly more than an hour on camera for you, we could produce a
week's out-put in one day with a two-camera crew for $1. 800.
Therefore, for the record, we can do "Coffee With Nixon", five
days a week, 15 minutes a day, Monday through Friday, production and
time costs total $10, 075.
On the other hand, if we could prevail on Mr. Powell to allow the
use of his studios and do filming we would eliminate the $1, 800 cost and
reduce our cost to time purchases of $8, 275.
Bearing in mind that Florence Wellborn yesterday told me she has
$2, 000 for this project, and using Powell's facilities and Florence Wellborn's
generosity, we could do the whole thing for $6, 275 out of our campaign
funds for that week.
I have probed this at the Agency only in terms of doing this
locally we would never be able to clear a state-wide network for this
kind of program 80 what we would be doing would be making a film, having
copies run off of the film, then placing these films on TV at the local level
I think it is a damn good idea and I think that we could do this
effectively over a two week period late in the campaign. I agree completely
that you should be seen informally and with people and I certainly look
forward to the idea of having you sit down with various groupings and
speaking by saying, "Now, we are here for you to tell me what your
problems are so that when I am Governor I will be able to handle them
effectively and to your best interests and to the best interests of the state
of California.
On the other hand, there is another way of doing this. Let's say
we film one week of you in the studios with the five different groups
(young marrieds, college age groups, laboring men regarding taxes,
- 3 -
industrialist groups, etc.). Then, on the other week, we take the tape
direct and go out and tape you outside with people. Now, we can get you
with the farmers -- we can get you looking around meeting people in the
stores . maybe we can catch that great informality of you with people
and cash in now with our celebrities. Doing it this way we would then
have 10 programs, five indoor living room type coffee films, plus five
outdoor free and easy meeting people, talking to farmers, etc. When we
run these on the air we could alternate Monday coffee inside -- Tuesday
outside tape Wednesday coffee inside Thursday outside tape -- etc.
1 think doing it this way would give us absolutely maximum effectiveness
of this thing and it wouldn't cost any more.
With this in mind, I include the following charges:
I find that we can secure the services of an 8-hour day remote tape
truck including the use of two cameras, a tape machine, the complete
engineering crew and a director (though I prefer Agnello to do this for us)
for the following amount:
Mobile video tape
$1,200
KTTV
1,200
Glenn Armistead
2, 112
NBC
2, 800
The Agency recommends the KTTV equipment at the price of $1, 200.
The only charge in addition to this flat sum is -- we would pay extra for the
amount of tape we use in a day and, of course, we would pay for our editing
time.
I think we ought to seriously kick this one around and let's use
the knowledge that Joe Agnello brings to us from the kennedy campaign of
1960 and couple it with the intimacy and the lightness and the low-level
informal approach suggested by Mrs. Wellborn. I think by tying it all up
in this way we augment. our telethons perfectly and use television to our
- 4 -
pure advantage.
Respectfully,
PWK
Bob: This idea has gues
meria and concinery
CONFIDENTIAL
could be applied to
RN
other situations September
5, 1962
Paul W. Keyes
el
New Thought on my memo of September 4 regarding "Jackie Robinson Statement for TV"
Bob Haldeman/Charlie Farrington/Herb Klein/Bob Finch/Joe Agnello
I have had a new thought on the treatment of the film clip which I suggested
we have Jackie Robinson make immediately in my memo of September 4.
I believe the statement should remain the same unless Haldeman or Chotiner
have ideas to change it.
But rather than have this film clip made and helf for eventual use I think we can
get maximum exposure on the Robinson statement and on the fact that Brown is a
smear spreader by handling it in the following way:
1. I would get the film clip made immediately.
2. In case the question comes up on any or all of the telethons -- "Is it true that
Jackie Robinson has repudiated or turned against you because you kept the Negroes
out of Whittier?"
3. Now, in each case you could answer as follows: "This is a typical Brown
inspired smear. I am asked this at rallies wherever I appear and the Brown people have
put this terrible lie into such wide circulation. Now, I fully expected it to be asked here
on this telethon tonight because you have heard this and I want to get the truth into the
open now and since Jackie Robinson's name was mentioned, when I informed Jackie of
this terrible lie and smear that Brown is spreading through California Jackie immediately
volunteered to set the record straight and made a film and rushed It to me. Now,
in answer to your question, I will let Jackie Robinson answer that for me."
4. Cut to the film. Statement by Jackie Robinson.
- 2 -
Again, the big thing here is we get a strong endorsement which is practically
a commercial on behalf of RN's honesty and we do this to full coverage all over the
state by delivering it in the above described manner.
Also, we remind the people very subtly here that Brown is telling lies, about
us.
We would have to move very quickly on this if you approve it as the time
grows short between now and our first telethon.
ROUTING:
C. Farrington
C. Arth
Y. Smith
S. Sammelman
H. Kalmbach
D. Waters
News Bureau
B. Haldeman
J. Kalmbach
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Bob Haldeman
Rose Mary Woods
TV
Date:
August 11, 1962
From:
Subject:
Distribution:
On Friday, August 10th, Brown taped a show with
Brinkley -- it is to be used on October 1st.
The other day I learned that the job Huntley did on
us in his California Reports was that they used the film taken
on the bus, etc. for RN and took the good, canned film of the
Shell coffees, etc.
I think we should be aware of this and when the
request comes in for their camera crew to accompany RN we
should check on what was taped on August 10th with Brown! 11111
CC
agnello
Farrington
OXXXXXXX
See any use for
COPY of Communication from Mr. Roy Rosenberg TV?
Dear Dick:
H.
I could whip this into shape for a 30-minute telecast. All the
statements have been documented.
If anything comes of it, the telecast could be sponsored by the
Republican Central Committee, the Republican Associates, the
Republican Assembly, or some group of citizens.
It ought to be preceded by display ads in the larger daily news-
papers of the state, two or three days before the telecast.
It seems to me it would be very effective, and I would gladly
cooperate in any way I can.
I am going to see you Saturday at the Ambassador, and we may
discuss this at that time.
In the meantime, my address is 355 La Colina Drive, Indlewood,
California and my home telephone number . is ORchard 2-5624.
/a/ Roy
Bot This data, properly
documented, might be of some
value to researed and/or RN's.
speech- writers the bes quesn on
of TV using address, is as afcourse the sub; involves of
other consi our of a broader
nature
I doubs it's general C/I value there. .
Copy of Communication from Roy Rosenberg
April 25, 1962
Dear Dick:
Had the big eye, couldn't sleep last night, thinking about your cam-
paign, and came up with the following idea for a California network
broadcast, about the middle of May.
I have been a California newspaper editor for the past 33 years; and I
was editor of the Inglewood Daily News for 20 years, and was editor and
co-publisher of the Sacramento Union for 13 years.
I am appalled at what is happening to state government in California; I
am shocked at the mounting costs, at the utter waste of the peoples' money,
and of the petty graft and corruption which infests officialdom in high places
in this state.
I have been a close observer inthe political scene for more than a third
of a century, and these are the things which disturb me:
When the incumbent Governor was a candidate for election as Attorney
General a few years ago, he accepted, and acknowledged, a contribution of
$5,000 from Artie Samish, liquor lobbyist. On November 8, a day or two
after his election he caused his financial shairman, a liquor dealer named
Sobol from San Francisco, to write Artie Samish, thanking him for the
generous contribution of $5,000 and stating that it came at a time when it
was desperately needed. The letter said "Pat has asked me to tell you per-
sonally how grateful he is for the generous contribution."
Less than two months later, when the contribution had been called to
the attention of the Kefauver Crime Investigation Committee, Senator Kefauver
appeared on television (privately sponsored) placed his arm carefully around
Pat Brown's shoulders and said, in effect, "I have asked Attorney General
Roy Rosenberg -- Page 2.
Brown about this $5, 000 item from Artie Samish, and he has told me
that he had completely no knowledge that it had been received, and that had
he known it, he would have given it back to Samish. I believe Attorney
General Brown." Mr. Brown knew that was a falsehood at the time it was
uttered. Artie Samish has the original letter which Pat Brown's finance
chairman wrote to him the day following the election.
One day when I was editor and co-publisher of the Sacramento Morning
Union, in the State Capitol, a Deputy Attorney General came into my office,
and asked if he could speak to me in confidence. He brought a written
affidavit, which set forth that there had been sent to the Sacramento Office
of the Attorney General, and to the San Francisco and Los Angeles Offices
as well, typewritten lists -- on the official stationery of Attorney General
Edmund G. 'Pat" Brown, a list of the deputies, associates, attaches and other
workers in each office, and opposite each name who the amount that individual
was expected to contribute for the purchase of whiskey to be given to the press
at Chrismas time. Deputies Attorney Generals were shaken down for
$4 each, assistants for $3 each, and others were required to give. The money
was collected by the deputy in charge.
When I exposed this whiskey shakedown racket in the Sacramento Union,
and it was picked up by the Associated Press, Mr. Brown shook his head
sorrowfully and said he had no knowledge of the shakedown and had he known
he would have prohibited it; the Deputy in charge of the Sacramento Office
denied there had been any compulsion about the contributions and the public
relations officer, one Pat Frayne, said it was his responsibility and not that
of his boss.
As Governor, Mr. Brown has been the most expensive, and most waste-
ful Governor California has ever had.
Roy Rosenberg -- Page 3.
In his first year in office he created seven new taxes -- the first new
taxes in more than 15 years. These included a tax on cigarettes which hit
the poor man hardest; a tax increase on malt and spirituous liquor, a tax
increase on the state's handle of Pari-Mutuel machines at the Thoroughbred
horse race tracks in California, a tax on bankers, and a corporation
tax. These abx brought in an extra $75 million for him to squander.
He takes the greatest pride, he says, in the fact that in the first year
of his administration, he caused to be enacted a Fair Employment Practices
Commission. Solid citizens protested that there was no need for such a
Commission, but Pat persisted. A Commission of five full time persons was
created. This bureau maintains three offices in the state, with secretaries,
clerks, attaches, and custodians. It is costing the taxpayers in excess of
$100, 000 a year, and in the nearly four years since its creation, NOT ONE
SINGLE CHARGE OF DISCRIMINATION HAS EVER REACHED A CALIFORNIA
COURT. The Commission has done nothing more consistently than nothing
has ever been done before. The Governor was told to look to New York State,
to determine that in 10 years x the State has prosecuted only five minor
cases, and these could easily have been settled peacefully by negotiation.
The Government took second pride in his creation of a consumer's counsel,
under which he created another costly and unnecessary bureau. So far as the
public knows, or has am been informed, the Comsumer's Counsel has not
found it necessary to proceed against one individual or one firm who was fleecing
or defrauding the public, but the bureau is expanding, and is costing the tax-
payers of California another large sum. This was totally unnecessary, and what
work the 'consumer's counsel' performs, if any, should properly be the function
of the part-time attorney general, who spends half his time fulfilling the functions
of the office to which he was elected by a nonpartisan vote, and the other half to the
Roy Rosenberg -- Page 4.
partisan job of being Democratic National Committeeman.
Let's consider the Attorney General and the conduct of his
office. He asked the people of California -- Republicans and Democrate
alike -- to vote for him for Attorney General, promising a nonpartisan
conduct of his office. Almost immediately following his election he became
Democratic National Committeeman, the most bitterly partisan job in the
state, a job which he filled with vindictiveness and abandon.
Recently in Sacramento, appearing before a Democratic Con-
vention, he made reference to one of the nation's most distinguished
citizens, a man who fell a handful of votes short of becoming President of the
United States, and a man who had served with distinction in the armed fox
services, in the Congress and Senate of the United States, and as Vice-
President in the most important years in the nation's history, the honorable
Richard Milhous Nixon. The Attorney General three times in his public
address, referred to this distinguished citizen as "Richard Milltown Nixon"
the partisan Attorney General's inference being that Mr. Nixon was a tran-
quilizer addict.
Attorney General Stanley Mosk ought to be the last of 16, 000, 000
Californians to take liberties with another man's name, for the Attorney
Generals family hame is Moscowitz.
At torney General Moscowitz has made himself ridiculous in the
conduct of his office during the past three and a half years. He has like
Stephen Leacoke's horseman, rode off in all directions at once. He has
demonstrated an utter lack of leadership in the battle against narcotics but
has sent head hunters into such remote places as Elsinore on the unconfirmed
rumor that some merchant of the Jewish faith has been discriminated against.
Roy Rosenberg -- Page 5.
He pursues every report of alleged discrimination, and always comes up
with nothing to report.
He made himself look a little ridiculous, as did Pat Brown and
One Worlder Alan Cranston, the state controller, in the case of Bill
Bonelli, a staunch Democrat and a tax 'fugitive' from justice. When Pat
Brown was Attorney General he informed Governor Goodwin Knight
mix that Bonelli couldn't be extratiited from Mexico, and then joined the
Democratic clamor: "Why doesn't Knight extradite Bonelli."
Along came Attorney General Moscowitz, and played to
the galleries, in concert with Cranston, who believes devoutely that there
should be one world, one government, and that Khrushchev and Mao Tse-
Tung should share the same bed and board as the President of the United
SWKXStates. Mr. Moscowite announced, at a time when he was wearing his
attorney general hat but had is partisan eye cocked on the Democratic galleries,
that he would impound the retirement pay which Bill Bonelli had coming to him
from the retirement fund of the State of California. Mr. Cranston chimed in
with the unqualified statement: "He will get that money over my dead body."
Now the facts are that Bill Bonelli has never been convicted of a
felony, and has never been charged with an extraditable offense. He fled to
Mexico, but offered to return if anyone in authority in this state would guarantee
him a fair trial before an impartial judge, explaining that he was scheduled
to be tried before a "hanging judge" in San Diego county h who had already
expressed an opinion concerning his guilt. No one would make that guarantee
to Bonelli, so he remains beyond the reach of the law. The United States State
Department has ruled that he cannot be extradited because he has not been con-
victed of a crime that pe rmits extradition.
Roy Rosenberg -- Page 6.
Yet Pat Brown as Attorney General, and Stanley Moscowitz as a
Superior Court judge, didn't raise a whisper when the retirement fund of
the State of California sent retirement checks, which they had rightfully
earned to the late Assembly Speaker Charles W. Lyon after he had been con-
victed of a felony and was in state prison, and to the late Assemblyman
Delbert Morris, who also was convided of a felony and sent to state prison.
Why didn't Pat Brown and Stanley Moscowitz ank act in these cases.
And speaking of the Superior Court, which Mr. Moscowitz graced
in Los Angeles county before his elevation to the Attorney General's post,
let's have a look at this costly and wastefull appendage of state government,
which is tied to the Attorney General's office for reform and correction.
In Los Angeles County, there are 120 superior court judges.
The total of 102 was swelled by 18 new ones this year, and more will be in the
hopper next year, it is certain. Each time a new court is added it costs the
taxpayers a minimum of $50. 000 a year. There are more judges in Los
Angeles County than in any county in the world, and each court does less
work. the lag in the work is expanding daily, while the judges conduct
themselves as though they were members of a gentleman's club; they wander
in and out of the courtrooms at their leisure, B come to work if they feel
like it and quit early in the afternoon, and take weekends off completely. If
the judges in Los Angeles COSHX County worked as hard, and turned in per-
formances as do the judges in Division A and Bin the Southwest branch of the
Superior Court in Inglewood, the work could be done by 60 dedicated judges,
and the other 60 could be abandoned forthwith.
In one appeals court in California, one of the three members has been
absent for * two years. The other two members have covered up for him and
Roy Rosenberg -- Page 7.
decided important cases concerning the liberty of individuals or the sanctity
of property by themselves. This judge could have retired at the time of his
illness two years ago on an adequate salary, and the cases on appeal would
have had the attention of three competent judges instead of two. Yet, neither
the partisan attorney general, Stanley Moscowitz, Supreme Court Justice
Phil Given, Governor Pat Brown nor the judicial council -- all of whom know
of this case -- have raised a finger to protect the interests of the taxpayer.
Another Superior Court Judge, appointed to the bench less than 6
months ago, is now enjoying a six-weeks vacation touring Europe --
this with the complete knowledge, consent and cooperation of the presideling
presiding judge, and with the approval of the judicial council.
In his wasteful years as Governor, Pat Brown
has brought the state to the place where it spends more than any other state
in the union; far more than the more populous state of New York, and much
more than either Pennsylvania and Illinois. The nearly $3 billion budget
enacted in 1962, is more than the combined state budget of 25 of the 50 states
0 { the union -- and there is no end to it.
The Brown administration has built for the Water Resources Board
into an empire, under the direction of a man imported from Asia, where he was
engaged in attempting to provide a quart a of milk a day for every Hottentot.
He is a dreamer, and not a practical one at that. This empire has grown from
one director to 1600 persons, and costs in excess of $5 million a year. The work
being done by this large army was being done very expertly and cheaply, by the
Department of Natural Resources, which had the responsibility for half a century
before these destructive XMX "big central government advocates" came into
power in California. This Water Resources could be aliminated overnight and not
one necessary function of the Government would suffer.
Roy Rosenberg -- Page 8.
The Governor of California has a secretarist of 14 whose salaries
range from $10, 000 to $20,000. The Governor of New York has three
secretaries, and in Illinois the Governor gets along with two, as does the
Governor of Pennsylvania.
The Brown Administration is heading California straight down the
path of gray socialism. If the trend continues, business and industry are
certain to take flight as they did under Soapy Williams crackpot administra-
tion in Michigan.
I say it is high time to call a halt to this waste and
extravagance, and to elect someone h who will reverse the trend, and be concerned
with the plight of the taxpayer. The man best qualified to do that job, is in my
judgment, Richard Nixon.
ROUTING:
C. Farrington
C. Arth
Y. Smith
S. Sammelman
H. Kalmbach
D. Waters
-
J. Kalmbach
News Bureau
B. Haldeman
P.R.
Television
Charles Farrington, Jr.
6-16-62
Bob Haldeman
TV Spots
Will you please have the Agency explore the possibility
of putting a hold on spot adjacencies to the World
Series, or within the World Series telecast, to be used
for campaign spots, possibly featuring baseball
personalities?
Will you also ask them to explore adjacencies to Rifleman
for spots which might feature Chuck Connors, and
X X
adjacencies to the G.E. show for spots featuring Ronald
Reagan?
Please give me a report on this.
date
CF memo file
File: P.R. - Taxaph Television - Spots
June 22, 1962
Dear Mr. See:
You were thoughtful to write
Mr. Nixon regarding possible participation
in the gubernatorial campaign by KRON-TV.
He has asked me to acknowledge and thank
you for your letter.
xx
We appreciate very much your
interest in any debates that might be
scheduled, but cannot offer any information
date
File: Debate
in this connection. We do not know whether
Governor Brown is interested in this type
of campaign programming since he has not,
to our knowledge, indicated anything along
this line.
P.R. - Television
Thank you again for your letter,
and your offer to make your station's
facilities available to us.
Sincerely,
H. R. Haldeman
Mr. Harold P. See
General Manager
KRON-TV
San Francisco 19, California
Bob Haedeman
NIXON FOR GOVERNOR
Television Spot Schedule
The following schedule of television announcements
in behalf of Richard Nixon was selected after every
station in the state submitted its best available times.
These times were thoroughly evaluated and selections
were made to accomplish two objectives: (1) to reach
the greatest number of viewers per dollar and (2) to
reach a complete cross-section of the viewing public
through placement of announcements within a variety
of programs.
The amount of money spent in each market is related
on a population basis to the total available budget.
We request that you familiarize yourself with these
times and particularly note the strong programs in
which the spots are found. See the spots yourself.
Tell your friends and fellow campaign workers of the
time they will run. That "Win with Nixon" feeling
will be contagious.
Schedules are subject to minor changes due to many
political broadcast conflicts.
NOTE:
This is to advise you that the film television spots
which are scheduled for the following stations have
been approved and cleared by the campaign committee,
legal counsel and the candidate. Please do not run
any television spots in your area that have not been
approved and cleared.
NIXON FOR GOVERNOR
Television Spot Schedule
BAKERSFIELD-- KBAK-TV Channel 29
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
600-615 pm
Within SIX O'CLOCK REPORT
900 pm
*DOBIE GILLIS
RED SKELTON
1100 pm
GARRY MOORE
ACADEMY AWARD THEATRE
WEDNESDAY
600-615 pm
Within SIX O'CLOCK REPORT
830 pm
*FATHER KNOWS BEST
CHECKMATE
1100 pm
U.S. STEEL HOUR
ACADEMY AWARD THEATRE
THURSDAY
600-615 pm
Within SIX O'CLOCK REPORT
800 pm
*BOB CUMMINGS
FRONTIER CIRCUS
1100 pm
CBS REPORTS
ACADEMY AWARD THEATRE
FRIDAY
600-615 pm
Within SIX O'CLOCK REPORT
800 pm
*Within RAWHIDE
900 pm
*Within ROUTE 66
SUNDAY
800 pm
*DENNIS THE MENACE
ED SULLIVAN
MONDAY
600-615 pm
Within SIX O'CLOCK REPORT
800pm
*TO TELL THE TRUTH
PETE AND GLADYS
930 pm
*DANNY THOMAS
ANDY GRIFFITH
1100 pm
I'VE GOT A SECRET
ACADEMY AWARD THEATRE
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
CHICO- REDDING- KHSL-TV Channel 12
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
800 pm
*MARSHALL DILLON
PASSWORD
1100 pm
GARRY. MOORE
CHANNEL 12 THEATRE
WEDNESDAY
1015 pm
Within WANTED: DEAD OR ALIVE
THURSDAY
800 pm
*Within FRONTIER CIRCUS
1100 pm
CBS REPORTS
CHANNEL 12 THEATRE
FRIDAY
600-630 pm
Within RESCUE 8
1030 pm
*TWILIGHT ZONE
GRAND JURY
SATURDAY
600-630 pm
Within WRESTLING
700-730 pm
Within FAMOUS PLAYHOUSE
SUNDAY
930 pm
*G.E. THEATRE
JACK BENNY
MONDAY
600-630 pm
Within THIS MAN DAWSON
730 pm
*BEST OF THE POST
TO TELL THE TRUTH
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
EUREKA -KIEM-TV Channel 3
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
630 pm
CBS NEWS
M SQUAD
FRIDAY
615 pm
NEWS, WEATHER
CBS NEWS
930 pm
*ROUTE 66
HOUR-LONG SPECIALS
SATURDAY
930 pm
*DEFENDERS
HAVE GUN WILL TRAVEL
MONDAY
615 pm
NEWS, WEATHER
CBS NEWS
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
FRESNO .-KFRE-TV Channel 30
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
930 pm
*RED SKELTON
ICHABOD AND ME
700 pm
*CBS NEWS
BIOGRAPHY
WEDNESDAY
830 pm
*FATHER KNOWS BEST
CHECKMATE
1115-1145 pm
Within MOVIE
THURSDAY
700-730 pm
Within WYATT EARP
900 pm
*FRONTIER CIRCUS
NEW GROUCHO SHOW
1115-1145 pm
Within MOVIE
FRIDAY
930 pm
*ROUTE 66
FATHER OF THE BRIDE
1115-1145 pm
Within MOVIE
SATURDAY
600 pm
Within SUPER MOVIE
700 pm
SUPER MOVIE
TRUE ADVENTURE
930 pm
*DEFENDERS
HAVE GUN WILL TRAVEL
SUNDAY
230-400 pm
Within SUNDAY MOVIE
MONDAY
630-645 pm
Within NEWS
730 pm
*I'VE GOT A SECRET
TO TELL THE TRUTH
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
LOS ANGELES- KABC-TV Channel 7
Week of May 22, 1962
DAY AND TIME
FOLLOWS
APRECEDES
THURSDAY
700-730 pm
Within RIPCORD
1100 pm
*UNTOUCHABLES
BAXTER WARD NEWS
FRIDAY
700-730 pm
Within HONG KONG
1100 pm
*TARGET- CORRUPTERS BAXTER WARD NEWS
MONDAY
800 pm
*Within CHEYENNE
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
ANGELE S--KTTV Channel 11
of May 22, 1962
AND TIME
FOLLOWS
PRECEDES
SDAY
pm
NEWSBREAK
HIGHWAY PATROL
I pm
GEORGE PUTNAM
HUCKLEBERRY HOUND
)-900 pm
Within M SQUAD
0-1000 pm
Within DIVORCE COURT
DNESDAY
00-630 pm
Within HIGHWAY PATROL
30-800 pm
Within GROUCHO MARX
00-830 pm
Within GALE STORM SHOW
00-930 pm
Within BLUE ANGELS
THURSDAY
530-600 pm
Within RESCUE 8
630 pm
HIGHWAY PATROL
SPACE ANGELS
700 pm
PUTNAM NEWS
YOGI BEAR
830-900 pm
Within JOHNNY MIDNIGHT
FRIDAY
700 pm
GEORGE PUTNAM
DEPUTY DAWG
830-930 p
Within ASPHALT JUNGLE
1100-1230 am
TOM DUGGAN SHOW
SATURDAY
800-830 pm
Within BEACHCOMBER
830-1000 pm
Within CHILLER THEATRE
1000-1130 pm
Within TOM DUGGAN SHOW
SUNDAY
530-630 pm
Within COMEDY THEATRE
830-900 pm
Within 26 MEN
930-1000 pm
CONGRESSIONAL INVESTIGATOR
1030 pm-Concl.
Within OPEN END
Continued
NIXON FOR GOVERNOR
Television Spot Schedule
LOS ANGELES KTTV Continued
MONDAY
600-630 pm
Within HIGHWAY PATROL
645 pm
SPACE ANGELS
PUTNAM NEWS
800-900 pm
Within AQUANAUTS
900-1000 pm
GREAT MUSIC
1030 pm
GEORGE PUTNAM
PAUL COATES
1030-1100 pm
Within PAUL COATES
NIXON FOR GOVERNOR
Television Spot Schedule
LOS ANGELES--KTLA Channel 5
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
1030-1100 pm
Within DIVORCE HEARING
WEDNESDAY
1030-1100 pm
BIG THREE FINAL
OVERSEAS ADVENTURE
SATURDAY
1030 pm
Within WRESTEING REPLAY
SUNDAY
830-900 pm
Within CANNONBALL
900-930 pm
Within CROSS CURRENT
1000-1100 pm
Within FIVE STAR PLAYHOUSE
NIXON FOR GOVERNOR
Television Spot Schedule
SACRAMENTO KXTV Channel 10
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
700-730 pm
Within BROKEN ARROW
1030 pm
Within GARRY M OORE SHOW
WEDNESDAY
600-615 pm
Within NEWS
THURSDAY
730-800 pm
Within MEN INTO SPACE
FRIDAY
700-730 pm
Within WANTED: DEAD OR ALIVE
SATURDAY
530-700 pm
Within SATURDAY EVENING MOVIE
1115 pm-Concl.
Within ACADEMY THEATRE
SUNDAY
530 pm
AMATEUR HOUR
G.E. COLLEGE BOWL
MONDAY
600-615 pm
Within NEWS
900 pm
*FATHER KNOWS BEST
DANNY THOMAS
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
SALINAS - MONTEREY KSBW-TV Channel 8
SAN LUIS OBISPO
.-KSBY-TV Channel 6
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
555-600 pm
Within GREATEST HEADLINES OF THE CENTURY
930 pm
*RED SKELTON
THE PRICE IS RIGHT
1115 pm
TV REPORT
TONIGHT SHOW
WEDNESDAY
700 pm
*YOGI BEAR
1100 pm
CHECKMATE
TV REPORT
THURSDAY
800 pm
*SHOWCASE
HAZEL
FRIDAY
555-600 pm
Within GREATEST HEADLINES OF THE CENTURY
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
SAN DIEGO- KFMB-TV Channel 8
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
730-800 pm
*Within MARSHAL DILLON
WEDNESDAY
600-700 pm
*Within THIS DAY, 1962
THURSDAY
730-300 pm
Within SHANNON
900 pm
*FRONTIER CIRCUS
GROUCHO MARX
FETDAY
700 pm
*WALTER CRONKITE
RIPCORD
SUNDAY
600-630 pm
*Within THIS DAY, 1962
930 pm
*GE THEATRE
JACK BENNY
MONDAY
700 pm
*WALTER CRONKITE
BLUE ANGELS
700-730 pm
Within BLUE ANGELS
800 pm
*TO TELL THE TRUTH
PETE AND GLADYS
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
SAN DIEG--KOGO-TV Channel 10
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
1130-1215 pm
Within TONIGHT SHOW
WEDNESDAY
700-730 pm
Within KING OF DIAMONDS
1100-1130 pm
Within NEWS
1130-1215 pm
Within TONIGHT SHOW
THURSDAY
1130-1215 pm
Within TONIGHT SHOW
FRIDAY
1030 pm
*BELL TELEPHONE HOUR CHET HUNTLEY
1130-1215 pm
Within TONIGHT SHOW
SATURDAY
600-700 pm
Within UP TO THE MINUTE NEWS
730 pm
TRUE ADVENTURE
WELLS FARGO
1100-1200 pm
Within REGIS PHILBIN SHOW
SUNDAY
630 pm
WORLD TODAY
1-2-3 GO
1100 pm
DUPONT SHOW
SUNDAY SPECTACULAR
MONDAY
1130-1215 pm
Within TONIGHT SHOW
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
SAN * DIEGO XETV Channel 6
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
1115-1130 pm
Within MOVIE
WEDNESDAY
530-600 pm
Within NEWS NOW
1000 pm
*HAWAIIAN EYE
NAKED CITY
THURSDAY
500-530 pm
Within GROUCHO MARX SHOW
FRIDAY
500-530 pm
Within GROUCHO MARX SHOW
SATURDAY
530-600 pm
Within MOVIE SPECTACULAR
SUNDAY
700 pm
Within MAVERICK
MONDAY
600-700 pm
Within EXPEDITION
830 pm
*TOMBSTONE TERRITORY RIFLEMAN
930 pm
*Within SURFSIDE 6
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
SAN FRANCISCO --KGO-TV Channel 7
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
530-630 pm
Within CIMMARON CITY
930 pm
*NEW BREED
YOURS FOR A SONG
WEDNESDAY
530-630 pm
Within RIVERBOAT
1000 pm
*HAWAIIAN EYE
NAKED CITY
THURSDAY
530-630 pm
Within OVERLAND TRAIL
900 pm
*REAL MC COYS
MY THREE SONS
FRIDAY
530-630 pm
Within HONG KONG
900 pm
*FLINTSTONES
77 SUNSET STRIP
SATURDAY
1000 pm
*LAWRENCE WELK
SUSPICION
SUNDAY
1110 pm-Concl.
Within BEST OF THE MOVIES
MONDAY
530-630 pm
Within AQUANAUTS
700 pm
*EVENING REPORT
EXPEDITION
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
SANFRANCISCO--KRON-TVChannel4
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
FRIDAY
900 pm
*ROBERT TAYLOR DETECTIVES
SUNDAY
830 pm
*WALT DISNEY WORLD
CAR 54
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
SANTA BARBARA KEY-T Channel 3
Week of May 22, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
1000 pm
*NEW BREED
ALCOA PREMIER
WEDNESDAY
1030 pm
*Within NAKED CITY
THURSDAY
645 pm
Within LOCAL NEWS
800 pm
*Within AGE OF KINGS
FRIDAY
830 pm
*INTERNATIONAL SHOWTIME KING OF DIAMONDS
930 pm
* Within 77 SUNSET STRIP
1100-1115 pm
Within KEY NEWS
SATURDAY
830 pm
*WELLS FARGO
MY THREE SONS
940 pm
*Within SATURDAY NIGHT MOVIE
SUNDAY
700 pm
*Within MAVERICK
830 pm
*DISNEY WONDERFUL WORLD 20TH CENTURY
1000 pm
*BONANZA
SHOW OF THE WEEK
MONDAY
640 pm
WALL STREET TODAY
WOMEN'S PAGE
830 pm
*SILENT SERVICE
PRICE IS RIGHT
1100-1115 pm
Within KEY NEWS
*--20 second spot
NIXON for GOVERNOR
TV 60 and 20-second Spots
BUDGET: $10,000.00 - per week
Total
Anncts.
Cost
Los Angeles
KTTV
16
60-second
16
$ 3,720.00
San Francisco
KGO-TV
5
60-second
$ 2,400.00
3
20-second
8
San Diego
KFMB-TV
2
2
60-second
$ 1,754.60
8
8
20-second
10
Fresno
KFRE-TV
8
60-second
$
897.00
7
20-second
15
Sacramento
KXTV 9
8
60-second
$ 1,207.00
/
2
20-second
10
TOTAL - Per Week
...
$ 9,978.60
spend if for OK sure / go to15
Bob Haldeman
HIXSON A
NIXON FOR GOVERNOR
Television Spot Schedule
May 29, 1962
LOS ANGELES
KABC-TV
Wednesday
May 30 6:30 pm
NEWS/MEN INTO SPACE
Sunday
June 3 7:30 pm
*MAVERICK/ISLANDERS
Monday
June 4 8:30 pm
*Break in CHEYENNE
KTLA
Wednesday
May 30 10:30 pm
CLETE ROBERTS/EICHMAN VERDICT
Wednesday
May 30 10:30-11 pm In EICHMAN VERDICT
Saturday
June 2
6:00-7 pm
In DANCE PARTY
Saturday
June 2 10:00-10:30 In SPORTS HIGHLIGHTS
Sunday
June 3 8:30-9 pm
In CANNONBALL
Sunday
June 3 9:00-9:30 pm In CROSSCURRENT
Sunday
June 4 10:00-10:30 In FIVE STAR PLAYHOUSE
KRCA
Sunday
June 3 8:30 pm
*DISNEY'S WORLD OF COLOR/CAR 54
Monday
June 4 9:30 pm
*Break in 87TH PRECINCT
NIXON FOR GOVERNOR
Television Spot Schedule
Week of May 29, 1962
10S ANGELES
KTTV
Tuesday
May 29 830-900 pm
In M SQUAD
Wednesday
May 30
600-630 pm
In HIGHWAY PATROL
Wednesday
May 30
800-830 pm
In THE GALE STORM SHOW
Wednesday
May 30
1030-1100 pm
In THE PAUL COATES SHOW
Thursday
May 31 630 pm
In HIGHWAY PATROL/SPACE ANGELS
Thursday
May 31
530-600 nm
In RESCUE 8
Thursday
May 31 1100-1230 am
In TOM DUGGAN SHOW
Friday
June 1
800-830 pm
In ONE STEP BEYOND
Friday
June 1
1100-1230 am
In TOM DUGGAN SHOW
Saturday
June 2
800-830 pm
In BEACHCOMBER
Saturday
June 2
830-1000 pm
In CHILLER
Sunday
June 3 830-900 pm
In CONGRESSIONAL INVESTIGATOR
Sunday
June 3
930-1000 pm
In 26 MEN
Monday
June 4
600-630 pm
In HIGHWAY PATROL
Monday
June 4
800-900 pm
In ISLANDERS
Monday
June 4
900-1000 pm
In GREAT MUSIC
NIXON FOR GOVERNOR
Television Spot Schedule
SAN DIEGQ--KOGO-TV Channel 10
Week of May 29, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
1130-1215 pm
Within TONIGHT SHOW
WEDNESDAY
700-730 pm
Within KING OF DIAMONDS
1100-1130 pm
Within NEWS
1130-1215 pm
Within TONIGHT SHOW
THURSDAY
1130-1215 pm
Within TONIGHT SHOW
FRIDAY
1030 pm
*BELL TELEPHONE HOUR CHET HUNTLEY
1130-1215 pm
Within TONIGHT SHOW
SATURDAY
600-700 pm
Within UP TO THE MINUTE NEWS
730 pm
TRUE ADVENTURE
WELLS FARGO
1100-1200 pm
Within REGIS PHILBIN SHOW
SUNDAY
630 pm
WORLD TODAY
1-2-3 GO
1100 pm
DUPONT SHOW
SUNDAY SPECTACULAR
MONDAY
1130-1215 pm
Within TONIGHT SHOW
#--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
SAN DIEGO XETV Channel 6
Week of May 29, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
1115-1130 pm
Within MOVIE
WEDNESDAY
530-600 pm
Within NEWS NOW
1000 pm
*HAWAIIAN EYE
NAKED CITY
THURSDAY
500-530 pm
Within GROUCHO MARX SHOW
FRIDAY
500-530 pm
Within GROUCHO MARX SHOW
SATURDAY
530-600 pm
Within MOVIE SPECTACULAR
SUNDAY
700 pm
Within MAVERICK
MONDAY
600-700 pm
Within EXPEDITION
830 pm
*TOMBSTONE TERRITORY RIFLEMAN
930 pm
*Within SURFSIDE 6
*--20 second spot
NIXON FOR GOVERNOR
Television Spot Schedule
SAN FRANCISCO --KGO-TV Channel 7
Week of May 29, 1962
DAY AND TIME
FOLLOWS
PRECEDES
TUESDAY
530-630 pm
Within CIMMARON CITY
930 pm
*NEW BREED
YOURS FOR A SONG
WEDNESDAY
530-630 pm
Within RIVERBOAT
1000 pm
*HAWAIIAN EYE
NAKED CITY
THURSDAY
530-630 pm
Within OVERLAND TRAIL
900 pm
*REAL MC COYS
MY THREE SONS
FRIDAY
530-630 pm
Within HONG KONG
900 pm
*FLINTSTONES
77 SUNSET STRIP
SATURDAY
1000 pm
*LAWRENCE WELK
SUSPICION
SUNDAY
1110 pm-Concl.
Within BEST OF THE MOVIES
MONDAY
530-630 pm
Within AQUANAUTS
700 pm
*EVENING REPORT
EXPEDITION
*--20 second spot
SUMMARY
NIXON FOR GOVERNOR
file
TIME COSTS
Television
BAKERSFIELD
$ 1,866.00
CHICO
1,044.00
EUREKA
750.00
FRESNO
2,691.00
LOS ANGELES
36,760.00*
SACRAMENTO
3,502.00
SALINAS/SAN LUIS OBISPO
1,872.00
SAN FRANCISCO
11,250.00*
SAN DIEGO
7,839.00
SANTA BARBARA
1,977.00
$69,551.00
*In Los Angeles we have an additional
$3,000.00 to use, and in San Francisco
$2,200.00. These amounts are being
held until suitable times are available. 5,200.00
TOTAL TELEVISION EXPENDITURE
$ 74,751.00
NIXON FOR GOVERNOR
Television
BAKERSFIELD
SPOTS
WEEKLY
COST
COST
STATION
PER WEEK
LENGTH
RATING
PER WEEK
3-WEEKS
KBAK-TV
8
20-sec.
142.0
$288.00
(15-Plan, S-I)
9
60-sec.
86.0
334.00
Total Rating Points Per Week
228.0
$622.00
$1,866.00
Cost Per Rating Point:
20-sec.
60-sec.
$2.03
$3.88
Cost Per M Homes:
$ .82
$1.56
SCHEDULE:
TUESDAY
May 15, 22 and 29
6:00-6:15 pm
In SIX 0 'CLOCK REPORT
16.0
$36.00
9:00 pm
*DOBIE GILLIS/RED SKELTON
17.0
36.00
11:00 pm
GARRY MORE/ACADEMY AWARD THEATRE
4.0
36.00
WEDNESDAY
May 16, 23 and 30
6:00-6:15 pm
In SIX 0 'CLOCK REPORT
13.0
36.00
8:30 pm
*FATHER KNOWS BEST/CHECKMATE
20.0
36.00
11:00 pm
U.S. STEEL HOUR/ACADEMY AWARD TH.
7.0
36.00
THURSDAY
May 17, 24, and 31
6:00-6:15 pm
In SIX 0 'CLOCK REPORT
12.0
36.00
8:00 pm
*BOB CUMMINGS/FRONTTER CIRCUS
14.0
36.00
11:00 pm
CBS REPORT/ACADEMY AWARD THEATRE
3.0
36.00
FRIDAY
May 18, 25, and Jun e 1
6:00-6:15 pm
In STX O'CLOCK REPORT
12.0
36.00
8:00 pm
*BREAK IN RAWHIDE
20.0
36.00
9:00 pm
*Break in ROUTE 66
20.0
36.00
SUNDAY
May 20, 27 and June 3
8:00 pm
*DENNIS THE MENACE/ED SULLIVAN
12.0
36.00
MONDAY
May 21, 28 and June 4
6:00-6:15 pm
In SIX O'CLOCK REPORT
14.0
36.00
8:00 pm
*TO TELL THE TRUTH/PETE 8 GLADYS
19.0
36.00
9:30 pm
*DANNY THOMAS/ANDY GRIFFITH
20.0
36.00
11:00 pm
I'VE GOT SECRET/ACADEMY AWARD TH.
5.0
36.00
*--20-second spot
NIXON FOR GOVERNOR
Television
CHICO-REDDING
SPOTS
WEEKLY
COST
COST
STATION
PER WEEK
LENGTH
RATING
PER WEEK
3-WEEKS
KHSL-TV
5
20-sec.
156.9
$156.00
(10-Plan)
7
60-sec.
184.1
192.00
Total Rating Points Per Week
341.0
$348.00
$1,044.00
Cost Per Rating Point:
20-sec.
60-sec.
$ .99
$1.04
Cost Per M Homes:
$ .22
$ .23
SCHEDULE:
TUESDAY
May 15, 22 and 29
8:00 pm
*MARSHALL DILLON/PASSWORD
34.3
$33.00
11:00 pm
GARRY MOORE/CHANNEL 12 THEATRE
20.3
24.00
WEDNESDAY
May 16, 23 and 30
10:15 pm
Break in WANTED: DEAD OR ALIVE
17.8
33.00
THURSDAY
May 17, 24 and 31
8:00 pm
*Break in FRONTIER CIRCUS
36.5
33.00
11:00 pm
CBS REPORTS/CHANNEL 12 THEATRE
11.5
24.00
FRIDAY
May 18, 25 and June 1
6:00-6:30 pm
In RESCUE 8
37.0
24.00
10:30 pm
*TWILIGHT ZONE/GRAND JURY
26.3
24.00
SATURDAY
May 19, 26 and June 2
6:00-6:30 pm
In WRESTLING
34.8
24.00
7:00-7:30 pm
In FAMOUS PLAYHOUSE
30.3
39.00
SUNDAY
May 20, 27 and June 3
9:30 pm
*G.E. THEATRE/JACK BENNY
24.7
33.00
MONDAY
Mav 21, 28 and June 4
6:00-6:30 pm
In THIS MAN DAWSON
32.4
24.00
7:30 pm
*BEST OF POST/TEIL THE TRUTH
35.1
33.00
*--20 second spot
NIXON FOR GOVERNOR
Television
EUREKA
SPOTS
WEEKLY
COST
COST
STATION
PER WEEK
LENGTH
RATING
PER WEEK
3-WEEKS
KIEM-TV
2
20-sec.
73.0
$100.00
(Base Rate)
3
60-sec.
81.0
150.00
Total Rating Points Per Week
154.0
$250.00
$750.00
COST Per Rating Point:
20-sec.
60-sec.
$1.37
$1.85
COST Per M Homes
$2.60
$3.50
SCHEDULE:
IUESDAY
May 15. 22 and 29
6:30 pm
CBS NEWS/M SQUAD
25.0
$50.00
PRIDAY
May 18. 25 and June 1
6:15 pm
NEWS, WEATHER/CBS NEWS
30.0
50.00
9:30 pm
*ROUTE 66/HOUR SPECIALS
34.0
50.00
SATURDAY
May 19, 26 and June 2
9:30 pm
*DEFENDERS/HAVE GUN
39.0
50.00
MONDAY
May 21, 28 and June 4
6:15 pm
NEWS, WEATHER/CBS NEWS
26.0
50.00
*--20 second spot
NIXON FOR GOVERNOR
Television
FRESNO
SPOTS
WEEKLY
COST
COST
STATION
PER WEEK
LENGTH
RATING
PER WEEK
3-WEEKS
KFRE-TV
7
20-sec.
153.0
$615.00
(15-Plan)
8
60-sec.
93.1
282.00
Total Rating Points Per Week
246.1
$897.00
$2,691.00
Cost Per Rating Point:
20-sec.
60-sec.
$4.02
$3.03
Cost Per M Homes:
$1.23
$ .94
SCHEDULE:
TUESDAY
May 15, 22 and 29
9:30 pm
*RED SKELTON/ICHABOD & ME
20.0
$ 90.00
7:00 pm
*CBS NEWS/BIOGRAPHY
21.0
75.00
WEDNESDAY
May 16, 23 and 30
8:30 pm
*FATHER KNOWS BEST/CHECKMATE
20.0
90.00
11:15-11:45 pm
In MOVIE
3.0
24.00
THURSDAY
May 17, 24 and 31
7:00-7:30 pm
In WYATT EARP
23.0
45.00
9:00 pm
*FRONTIER CIRCUS/NEW GROUCHO SHOW
18.5
90.00
11:15-11:45 pm
In MOVIE
3.0
24.00
FRIDAY
May 18, 25 and June 1
9:30 pm
*ROUTE 66/FATHER OF THE BRIDE
26.0
90.00
11:15-11:45 pm
In MOVIE
6.0
24.00
SATURDAY
May 19, 26 and June 2
6:00 pm
In SUPER MOVIE
16.1
50.00
7:00 pm
SUPER MOVIE/TRUE ADVENTURE
17.0
41.00
9:30 pm
*In DEFENDERS/HAVE GUN
24.0
90.00
SUNDAY
May 20, 27 and June 3
2:30-4:00 pm
In SUNDAY MOVIE
10.0
24.00
MONDAY
May 21, 28 and June 4
6:30-6:45 pm
In NEWS
15.0
50.00
7:30 pm
*I'VE GOT A SECRET/TO TELL TRUTH
23.5
90.00
*--20 second spot
NIXON FOR GOVERNOR
Television
LOS ANGELES
SPOTS
WEEKLY
COST
COST
STATION
PER WEEK
LENGTH
RATING
PER WEEK
3-WEEKS
KRCA
5
20-sec.
68.5
$4,700.00 (1st 2 weeks)
7
20-sec.
110.0
6,700.00 (last week)
17
20-sec.
247.0
$16,100.00
KTTV
31
60-sec.
179.8
$6,970.00 (1st week)
28
60-sec.
183.9
6,870.00 (2nd week)
30
60-sec.
181.8
6,820.00 (3rd week)
89
60-sec.
545.5
$20,660.00
Total Rating Points Per Week
248.3
$11,670.00 (1st week)
252.4
11,570.00 (2nd week)
291.8
13,520.00 (3rd week)
792.5
$36,760.00
Cost Per Rating Point:
20-sec.
60-sec.
$65.17
$37.87
Cost Per M Homes:
$ 2.17
$ 1.44
SCHEDULE:
KRCA
TUESDAY
May 15, 22 and 29
7:30 pm
*WYATT EARP/LARAMIE
12.5
$ 850.00
THURSDAY
May 17, 24 and 31
8:00 pm
*In OUTLAWS
16.0
1,000.00
FRIDAY
May 18, 25 and June 1
9:30 pm
*DETECT IVES/BELL TELEPHONE (ALT.
12.5
1,000.00
WITH DINAH SHORE & SPECIALS
SUNDAY
June 3 only
8:30 pm
*DISNEY/CAR #54, WHERE ARE YOU?
20.0
1,000.00
10:00 pm
*BONANZA/DUPONT SHOW OF WEEK
21.5
1,000.00
MONDAY
May 21, 28 and June 4
7:30 pm
*SHANNON/EVERGLADES
11.5
850.00
9:30 pm
*In * 87TH PRECINCT
16.0
1,000.00
*--20 second spot
NIXON FOR GOVERNOR
Television
LOS ANGELES
(Continued)
SCHEDULE:
KTTV
TUESDAY
May 15, 22 and 29
6:00 pm
NEWSBREAK/HIGHWAY PATROL (May 15 & 22)
7.0
$250.00
6:30 pm
RESCUE HIGHWAY PATROL (May 29 only)
10.5
250.00
7:00 pm
GEORGE PUTNAM/HUCKLEBERRY HOUND
12.9
350.00
8:30-9:00 pm
M SQUAD (May 22 and 29 only)
8.3
350.00
9:00-10:00 pm
In DIVORCE COURT (May 22 and 29 only)
4.4
150.00
10:30 pm
GEORGE PUTNAM/PAUL COATES (May 15 only)
5.0
250.00
11:00-12:30 am
TOM DUGGAN (May 15 and 29 only)
2.6
125.00
WEDNESDAY
May 16, 23 and '30
6:00-6:30 pm
HIGHWAY PATROL
5.7
250.00
7:30-8:00 pm
GROUCHO MARX (May 23 and 30 only)
9.7
350.00
8:00-8:30 pm
GALE STORM
6.8
350.00
9:00-9:30 pm
BLUE ANGELS
5.0
150.00
9:30-10:00 pm
ROYAL CANADIAN POLICE (May 16 & 30 only)4.0
150.00
10:30-11:00 pm
PAUL COATES (May 16 and 30 only)
3.3
150.00
THURSDAY
May 17, 24 and 31
5:30-6:00 pm
RESCUE 8
5.1
150.00
6:30 pm
HIGHWAY PATROL/SPACE ANGELES
9.1
150.00
7:30-8:00 pm
GROUCHO MARX (May 17 and 31 only)
8.3
350.00
8:30-9:00 pm
JOHNNY MIDNIGHT (May 24 only)
3.4
150.00
9:00-10:00 pm
THE ISLANDERS (May 17 only)
7.5
350.00
11:00 pm-12:30 am
TOM DUGGAN (May 17 and 31 only)
2.0
125.00
FRIDAY
May 18, 25 and June 1
5:30-6:00 pm
RESCUE 8 (May 18 only)
5.1
150.00
7:00 pm
GEORGE PUTNAM/DEPUTY DAWG (May 25 only) 8.5
350.00
8:00-8:30 pm
ONE STEP BEYOND
4.0
250.00
8:30-9:30 pm
ASPHALT JUNGLE
8.0
350.00
11:00 pm-12:30 am
TOM DUGGAN
3.1
125.00
SATURDAY
May 19, 26 and June 2
6:30 pm
SAT. NEWS/RIVERBOAT (May 19 only)
3.0
150.00
8:00-8:30 pm
BEACHCOMBER
4.0
250.00
8:30-10:00 pm
CHILLER THEATRE
16.0
450.00
10:00-11:30 pm
TOM DUGGAN
7.0
125.00
SUNDAY
May 20, 27 and June 3
5'30-6:30 pm
COMEDY THEATRE
5.1
150.00
8:30-9:00 pm
26 MEN
4.0
150.00
9:30-10:00 pm
CONGRESSIONAL INVESTIGATOR
4.0
150.00
10:30 pm- oncl.
OPEN END
1.7
70.00
MONDAY
May 21, 28 and June 4
6:00-6:30 pm
HIGHWAY PATROL
7.5
250.00
6:45 pm
SPACE ANGELS/PUTNAM NEWS
6.4
350.00
8:00-9:00 pm
AQUANAUTS
7.0
350.00
9:00-10:00 pm
GREAT MUS IC
3.3
250.00
10:00 pm
GREAT MUSIC/PUTNAM NEWS (May 21 only)
5.5
250.00
10:30 pm
PUTNAM NEWS/PAUL COATES (May 21 8 28)
5.8
250.00
10:30-11:00 pm
PAUL COATES (May 28 only)
5.3
150.00
NIXON FOR GOVERNOR
Television
SACRAMENTO
SPOTS
WEEKLY
COST
COST
STATION
PER WEEK
LENGTH
RATING
PER WEEK
3-WEEKS
KXTV
2
20-sec.
64.0
$450.00
(10-Plan)
8
60-sec.
122.8
757.00
Total Rating Points Per Week
186.8
$1,207.00
$3,502.00
Cost Per Rating Point:
20-sec.
60-sec.
$6.00
$7.60
Cost Per M Homes:
$4.05
$4.58
SCHEDULE:
TUESDAY
May 15, 22 and 29
7:00-7:30 pm
In BROKEN ARROW
14.0
$116.00
10:30 pm
Mid-Break GARRY MOORE SHOW
15.0
106.00
(May 22nd only)
WEDNESDAY
May 16, 23 and 30
6:00-6:15 pm
In NEWS
10.0
96.00
THURSDAY
May 17, 24 and 31
7:30-8:00 pm
In MEN INTO SPACE
25.0
116.00
FRIDAY
May 18, 25 and June 1
7:00-7:30 pm
In WANTED DEAD OR ALIVE
17.0
116.00
SATURDAY
May 19, 26 and June 2
5:30-7:00 pm
In SATURDAY EVENING MOVIE
17.3
66.00
9:00 pm
*Break in DEFENDERS
37.0
225.00
(May 19 and June 2 only)
11:15 pm-Concl.
In ACADEMY THEATRE
13.0
96.00
SUNDAY
May 20, 27 and June 3
5:30 pm
AMATEUR HOUR/G.E. COLLEGE BOWL
12.6
55.00
MONDAY
May 21, 28 and June 4
6:00-6 15 pm
In NEWS
13.9
96.00
9:00 pm
*FATHER KNOWS BEST/DANNY THOMAS
27:0
225.00
*--20 second spot
NIXON FOR GOVERNOR
Television
SALINAS-MONTEREY
SAN LUIS OBISPO
SPOTS
WEEKLY
COST
COST
STATION
PER WEEK
LENGTH
RATING
PER WEEK
3-WEEKS
KSBW-TV
KSBY-TV
3
20-sec.
75.0
$324.00
(Base Rate)
3
60-sec.
46.0
300.00
Total Rating Points Per Week
121.0
$624.00
$1,872.00
Cost Per Rating Point:
20-sec.
60-sec.
$4.32
$6.52
Cost Per M Homes:
.39
.59
SCHEDULE:
TUESDAY
May 15, 22 and 29
5:55-6:00 pm
In GREATEST HEADLINES OF CENTURY
11.0
$ 90.00
(May 15 and 29 only)
9:30 pm
*RED SKELTON/PRICE IS RIGHT
27.0
108.00
11:15 pm
TV REPORT/TONIGHT SHOW
12.0
60.00
(May 15 and 22 only)
11:15-11:45 pm
In TONIGHT SHOW
10.0
60.00
(May 29 only)
WEDNESDAY
May 16, 23 and 30
7:00 pm
*YOGI BEAR
26.0
108.00
(May 16 and 23 only)
8:30-9:00 pm
*In BEACHCOMBER
(May 30 only)
32.0
108.00
11:00 pm
CHECKMATE/TV REPORT
11.0
60.00
THURSDAY
May 17, 24 and 31
8:00 pm
*SHOWCASE/HAZEL
22.0
108.00
FRIDAY
May 18, 25 and June 1
5:55-6:00 pm
In GREATEST HEADLINES OF CENTURY
12.0
90.00
MONDAY
June 4 only
5:55-6:00 pm
In GREATEST HEADLINES OF CENTURY
11.0
90.00
*--20 second spot
NIXON FOR GOVERNOR
Television
SAN FRANCISCO
SPOTS
WEEKLY
COST
COST
STATION
PER WEEK
LENGTH
RATING
PER WEEK
3-WEEKS
KGO-TV
6
20-sec.
96.5
$2,900.00
(12-Plan)
6
60-sec.
27.3
850.00
Total Rating Points Per Week
123.8
$3,750.00
$11,250.00
Cost Per Rating Point:
20-sec.
60-sec.
$30.05
$31.14
Cost Per M. Homes:
$ 2.14
$ 2.22
SCHEDULE:
TUESDAY
May 15, 22 and 29
5:30-6:30 pm
In CIMMARON CITY
6.0
$150.00
9:30 pm
*NEW BREED/YOURS FOR A SONG
15.5
425.00
WEDNESDAY
May 16, 23 and 30
5:30-6:30 pm
In RIVERBOAT
3.8
150.00
10:00 pm
*HAWAIJAN EYE/NAKED CITY
16.0
550.00
THURSDAY
May 17, 24 and 31
5:30-6:30 pm
In OVERLAND TRAIL
2.5
150.00
9:00 pm
*REAL MC COYS/MY THREE SONS
22.0
675.00
FRIDAY
May 18, 25 and June 1
5:30-6:30 pm
In HONG KONG
5.5
150.00
9:00 pm
*FLINTSTONES/77 SUNSET STRIP
20.5
550.00
SATURDAY
May 19, 26 and June 2
10:00 pm
*LAWRENCE WELK/SUSPICION
16.5
550.00
SUNDAY
May 20, 27 and June 3
IL:10-Concl.
BEST OF THE MOVIES
3.0
100.00
MONDAY
May 21, 28 and June 4
5:30-6:30 pm
In AQUANAUTS
6.5
150.00
7:00 pm
*EVENING REPORT/EXPEDITION
6.0
150.00
*--20 second spot
NIXON FOR GOVERNOR
Television
SAN DIEGO
SPOTS
WEEKLY
COST
COST
STATION
PER WEEK
LENGTH
RATING
PER WEEK
3-WEEKS
KFMB-TV
6
20-sec.
122.0
$1,420.00
(Base Rate)
1
60-sec.
18.0
290.00
140.0
$1,710.00
$5,130.00
XETV
3
20-sec.
52.5
470.00
(10-Plan)
7
60-sec.
55.1
433.00
107.6
$ 903.00
$2,709.00
Total Rating Points Per Week
247.6
$2,613.00
$7,839.00
Cost Per Rating Point:
20-sec.
60-sec.
$10.83
$9.90
Cost Per M Homes:
$ 2.84
$2.62
SCHEDULE:
KFMB-TV
TUESDAY
May 15, 22 and 29
8:30 pm
*PASSWORD/DOBIE GILLIS
23.5
$234.00
(May 22 & 29 only)
9:00 pm
*DOBIE GILLIS/RED SKELTON
23.5
234.00
(May 15 only)
THURSDAY
May 17, 24 and 31
7:30-8:00 pm
In SHANNON
18.0
290.00
FRIDAY
May 18, 25 and June 1
7:00-7:30 pm
*In RIPCORD
21.0
250.00
8:30 pm
*RAWHIDE/ROUTE 66
21.5
234.00
(May 25 and June ] only)
9:30 pm
*ROUTE 66/FATHER OF BRIDE
21.5
234.00
(May 18 only)
SUNDAY
May 20, 27 and June 3
8:00 pm
*DENNIS THE MENACE/ED SULEIVAN
17.5
234.00
9:30 pm
*G.E. THEATRE/JACK BENNY
18.5
234.00
MONDAY
May 21, 28 an d June 4
8:00 pm
*TELL THE TRUTH/PETE & GLADYS
20.0
234.00
*--20 second spot
NIXON FOR GOVERNOR
Television
SAN DIEGO (Continued
SCHEDULE:
XETV
TUESDAY
May 15, 22 and 29
11:15-11:30 pm
In MOVIE
3.5
$40.00
WEDNESDAY
May 16, 23 and 30
5:30-6:00 pm
In NEWS NOW
4.0
50.00
10:00 pm
*HAWAIIAN EYE/NAKED CITY
17.5
150.00
(May 23 and 30 only)
9:30 pm
*In HAWAIIAN EYE
17.5
150.00
(May 16 only)
THURSDAY
May 17, 24 and 31
5:00-5:30 pm
In GROUCHO MARX
4.0
40.00
FRIDAY
May 18, 25 and June 1
5:00-5:30 pm
In GROUCHO MARX
4.0
40.00
SATURDAY
May 19, 26 and June 2
5:30-6:00 pm
In MOVIE SPECTACULAR
9.0
81.00
SUNDAY
May 20, 27 and June 3
7:00 pm
In MAVERICK
14.0
84.00
MONDAY
May 21, 28 and June 4
6:00-7:00 pm
In EXPEDITION
13.0
98.00
8:30 pm
*TOMBSTONE TERRITORY/RIFLEMAN
18.0
170.00
9:30 pm
*In SURFSIDE 6
17.0
150.00
*--20 second spot
NIXON FOR GOVERNOR
Television
SANTA BARBARA
SPOTS
WEEKLY
COST
COST
STATION
PER WEEK
LENGTH
RATING
PER WEEK
3-WEEKS
KEY-T
11
20-sec.
240.1
$519.00
(7-Plan, S-I)
4
60-sec.
60.4
140.00
Total Rating Points Per Week
300.5
$659.00
$1,977.00
Cost Per Rating Point:
20-sec.
60-sec.
$2.16
$2.31
Cost Per M Homes:
$ .50
$ .51
SCHEDULE:
TUESDAY
May 15, 22 and 29
10:00-pm
*NEW RREED/ALCOA PREMJER
18.3
$49.00
WEDNESDAY
May 16, 23 and 30
10:30 pm
*In NAKED CITY
21.0
39.00
THRUSDAY
May 17, 24 and 31
6:35 pm
LOCAL NEWS
18.7
39.00
8:00 pm
*In AGE OF KINGS
12.0
49.00
FRIDAY
May 18. 25 and June 1
78:30 pm
*In 77 SUNSET STRIP
19.0
49.00
9:30 pm
*INTERNATIONAL SHOWTIME/KING DIA.
20.5
49.00
11:00-11:15 pm
KEY NEWS
10.2
31.00
SATURDAY
May 19. 26 and June 2
8:30 pri
*WELLS FARGO/MY THREE SONS
22.3
49.00
9:40 pm
*In SATURDAY NIGHT MOVIE
23.6
49.00
SUNDAY
May 20, 27 and Mune 3
7:00 pm
In MAVERICK
21.4
39.00
8:30 pm
*DISNEY WONDERBUL WORLD/20TH CENT.
26.0
49.00
10:00 pm
*BONANZA/SHOW OF THE WEEK
26.0
49.00
MONDAY
May 21, 28 and June 4
:40 pm
WALL ST. TODAY/WOMEN'S PAGE
22.5
39.00
8:30 pm
*SILENT SERVICE/PRICE IS RIGHT
30.0
49.00
11:00-11:15 pm
KEY NEWS
9.0
31.00
*--20 second spot