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This file contains:
Fill in the Blank Letter From: Andrew Downey Orrick Re: Nixon's participation in Leadership Conference on September 8th. 3 Pages. [Letter], 8/15/1962
Schedule of mailout and instructions to County Chairmen and Program Chairmen. 1 Page. [Memo], n/a
Fill in the Blank letter From: Ruth N. Watson and James W. Halley. Re: Local Nixon campaign organizations finances. Duplicate copy scanned. 3 Pages. [Letter], 8/17/1962
To: County Chairmen From: Downey Orrick Re: Policy Factors. 2 Pages. [Letter], n/a
To: All Area, County, Community Chairmen From: Andrew Downey Orrick Re: Proposed Newspaper Ad Copy. 3 Pages. [Memo], n/a
To: Area, County and Community Chairmen From: Northern California Campaign Chairman. Re: Campaign Materials. 4 Pages. [Memo], n/a
From: Andrew Downey Orrick Re: Establishment of two committees in Northern California. 3 Pages. [Memo], 4/2/1962
To: Members of the Coordinating and Steering Committees From: Northern California Chairman. Re: Regional Conferences. 3 Pages. [Memo], 4/4/1962
Nixon For Governor Committee Contact!! Information sheet No. 8 2 Pages. [Memo], 3/14/1962
Sample Volunteer Recruitment Letter. 2 Pages. [Letter], n/a
To: Area Chairmen, County Chairmen From: Andrew Downey Orrick. Re: Last meeting held. 6 Pages. [Memo], 2/13/1963
Nixon Community Headquarters and Chairmen. Information Sheet No. 7. 1 Page. [Memo], 3/7/1962
To: County Chairmen From: George Milias, Chairman, Campaign Division. Re: Organizational Chart. Duplicate copies not scanned. 5 Pages. [Memo], n/a
To: County Chairmen From: Andrew Downey Orrick Re: Setting up your campaign. 1 Page. [Memo], n/a
Nixon For Governor Committee Northern California list of names. 1 Page. [Memo], n/a
To: All members pf Steering Committee, Area Chairmen, and County Chairmen. From: Andrew Downey Orrick. Re: Introduction of Orrick to all members. 1 Page. [Letter], 2/6/1962
Nixon for Governor Committee Northern California County Chairmen Roster. 7 Pages. [Memo], n/a
Scholar Source Context
Document identity
localId
26128115
label
WHSF: Returned, 63-25
core
doc
dtoType
document
citationUrl
pageCount
1
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id
26128115
sourceUrl
contentType
document
title
WHSF: Returned, 63-25
description
This file contains:
Fill in the Blank Letter From: Andrew Downey Orrick Re: Nixon's participation in Leadership Conference on September 8th. 3 Pages. [Letter], 8/15/1962
Schedule of mailout and instructions to County Chairmen and Program Chairmen. 1 Page. [Memo], n/a
Fill in the Blank letter From: Ruth N. Watson and James W. Halley. Re: Local Nixon campaign organizations finances. Duplicate copy scanned. 3 Pages. [Letter], 8/17/1962
To: County Chairmen From: Downey Orrick Re: Policy Factors. 2 Pages. [Letter], n/a
To: All Area, County, Community Chairmen From: Andrew Downey Orrick Re: Proposed Newspaper Ad Copy. 3 Pages. [Memo], n/a
To: Area, County and Community Chairmen From: Northern California Campaign Chairman. Re: Campaign Materials. 4 Pages. [Memo], n/a
From: Andrew Downey Orrick Re: Establishment of two committees in Northern California. 3 Pages. [Memo], 4/2/1962
To: Members of the Coordinating and Steering Committees From: Northern California Chairman. Re: Regional Conferences. 3 Pages. [Memo], 4/4/1962
Nixon For Governor Committee Contact!! Information sheet No. 8 2 Pages. [Memo], 3/14/1962
Sample Volunteer Recruitment Letter. 2 Pages. [Letter], n/a
To: Area Chairmen, County Chairmen From: Andrew Downey Orrick. Re: Last meeting held. 6 Pages. [Memo], 2/13/1963
Nixon Community Headquarters and Chairmen. Information Sheet No. 7. 1 Page. [Memo], 3/7/1962
To: County Chairmen From: George Milias, Chairman, Campaign Division. Re: Organizational Chart. Duplicate copies not scanned. 5 Pages. [Memo], n/a
To: County Chairmen From: Andrew Downey Orrick Re: Setting up your campaign. 1 Page. [Memo], n/a
Nixon For Governor Committee Northern California list of names. 1 Page. [Memo], n/a
To: All members pf Steering Committee, Area Chairmen, and County Chairmen. From: Andrew Downey Orrick. Re: Introduction of Orrick to all members. 1 Page. [Letter], 2/6/1962
Nixon for Governor Committee Northern California County Chairmen Roster. 7 Pages. [Memo], n/a
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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26128115
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
63
25
08/15/1962
Letter
Fill in the Blank Letter From: Andrew
Downey Orrick Re: Nixon's participation in
Leadership Conference on September 8th. 3
Pages.
63
25
n/a
Memo
Schedule of mailout and instructions to
County Chairmen and Program Chairmen. 1
Page.
63
25
08/17/1962
Letter
Fill in the Blank letter From: Ruth N. Watson
and James W. Halley. Re: Local Nixon
campaign organizations finances. Duplicate
copy scanned. 3 Pages.
63
25
n/a
Letter
To: County Chairmen From: Downey
Orrick Re: Policy Factors. 2 Pages.
63
25
n/a
Memo
To: All Area, County, Community Chairmen
From: Andrew Downey Orrick Re: Proposed
Newspaper Ad Copy. 3 Pages.
63
25
n/a
Memo
To: Area, County and Community Chairmen
From: Northern California Campaign
Chairman. Re: Campaign Materials. 4 Pages.
Tuesday, September 04, 2007
Page 1 of 3
Box Number Folder Number Document Date
Document Type
Document Description
63
25
04/02/1962
Memo
From: Andrew Downey Orrick Re:
Establishment of two committees in Northern
California. 3 Pages.
63
25
04/04/1962
Memo
To: Members of the Coordinating and
Steering Committees From: Northern
California Chairman. Re: Regional
Conferences. 3 Pages.
63
25
03/14/1962
Memo
Nixon For Governor Committee Contact!!
Information sheet No. 8 2 Pages.
63
25
n/a
Letter
Sample Volunteer Recruitment Letter. 2
Pages.
63
25
02/13/1963
Memo
To: Area Chairmen, County Chairmen From:
Andrew Downey Orrick. Re: Last meeting
held. 6 Pages.
63
25
03/07/1962
Memo
Nixon Community Headquarters and
Chairmen. Information Sheet No. 7. 1 Page.
63
25
n/a
Memo
To: County Chairmen From: George Milias,
Chairman, Campaign Division. Re:
Organizational Chart. Duplicate copies not
scanned. 5 Pages.
Tuesday, September 04, 2007
Page 2 of 3
Box Number Folder Number Document Date
Document Type
Document Description
63
25
n/a
Memo
To: County Chairmen From: Andrew
Downey Orrick Re: Setting up your
campaign. 1 Page.
63
25
n/a
Memo
Nixon For Governor Committee Northern
California list of names. 1 Page.
63
25
02/06/1962
Letter
To: All members pf Steering Committee,
Area Chairmen, and County Chairmen.
From: Andrew Downey Orrick. Re:
Introduction of Orrick to all members. 1
Page.
63
25
n/a
Memo
Nixon for Governor Committee Northern
California County Chairmen Roster. 7 Pages.
Tuesday, September 04, 2007
Page 3 of 3
Cill
the
onx
NIXON FOR GOVERNOR
Northern California Office
Suite 619-620, 525 Market St., San Francisco 5; DO 2-5576
ANDREW DOWNEY ORRICK
August 15, 1962
Northern California Chairman
Dear
I am pleased to inform you that Dick Nixon will participate in our Leadership Con-
ference, to be held September 8th at the Hotel Whitcomb, 1231 Market Street, San
Francisco. We are planning a number of seminar sessions for various Chairmen and
special committees in the morning, a luncheon meeting with the candidate and a general
session in the afternoon for all participants. The Conference will include Nixon cam-
paigners from all Northern California counties.
You will receive more information about the Conference later this month. However,
please plan now to bring to the Conference the following key people in your campaign:
Your Executive Committee
Chairmen of the following programs:
Recruitment
Democrats for Nixon
Democratic Canvass
Headquarters
Operation Telephone
Speakers
WIN (for counties which have appointed chairmen)
Community Chairmen
Finance Chairmen
Key members of your Minorities and Nationalities Programs
Campaign staff members
This Conference will be the single most important leadership gathering of the fall for
our overall Northern California campaign - the one opportunity we will all have to dis-
cuss and explain programs. I trust that you can make plans to have your entire cam-
paign leadership join us - and Dick Nixon - on September 8th.
Best personal regards.
WIN WITH NIXON!
Undrew Drarey
Andrew Downey Orrick
PS: Attached to this letter are two memorandums for your attention.
53
August 15, 1962
MEMORANDUM TO: All Nixon County Chairmen
FROM:
Northern California Campaign Chairman
SUBJECT:
CANDIDATE SCHEDULING AND CAMPAIGN MATERIALS
In order to expedite the handling of certain matters pertaining to new scheduling
requests and campaign materials, we are asking all county chairmen to communicate
directly with our Los Angeles Statewide Headquarters regarding questions in these
areas.
In the case of candidate scheduling, please send new invitations or inquiries on
invitations already forwarded to Richard A. Ports.
In the case of campaign materials, please contact Sammy Sammelman. The Los Angeles
Headquarters address is as follows:
NIXON FOR GOVERNOR
3908 Wilshire Blvd.
Los Angeles 5, Calif.
TEL: DU 5-9161
As in the past, orders for campaign materials should be sent to Allied Service Units,
5419 South Vermont Avenue, Los Angeles 37, accompanied by a check or money order.
NIXON FOR GOVERNOR
CAMPAIGN LITERATURE AND MATERIALS
PRICE LIST
THE FOLLOWING SUPPLIES MAY BE ORDERED FROM ALLIED SERVICE UNITS, 5419 SOUTH VERMONT
AVENUE, LOS ANGELES 37. ORDER MUST BE ACCOMPANIED BY CHECK, PAYABLE TO ALLIED
SERVICE UNITS. THE PRICES LISTED BELOW INCLUDE SHIPPING CHARGES.
Bumper strips (regular)
$ 38.50 per M
Bumper strips (Democrat)
38.50 per M
Bumper strips (license plate)
26.00 per M
Windshield stickers
5.80 per M
Round buttons (7/8")
1.20 per C
Round buttons (3")
1.55/Doz
Folder (How to Fight Communism)
24.00 per M
Half Cards (14" X 22")
15.00 per C
(For use as window cards, pole cards, or on sticks for
meetings and rallies)
Double Cards (28" X 44")
.65 each
(For use in decorating headquarters and on stakes in front
lawns or empty lots. They should not be used on private
property without permission of the owner.)
Minature 24-sheet soft posters (54" X 22 3/4")
.70 each
One-sheet soft posters (26 3/4" X 42")
.70 each
Small banner (26 3/4" X 12")
.10 each
Lapel tabs (state)
5.10 per M
Lapel tabs (gold bar)
4.20 per M
Lapel tabs (Democrat)
5.40 per M
Nixonette outfits, consisting of hat, bucket, chest ribbon and pompon, are also
available at $2.00 each.
Picture post cards should be available later to be used as "Dear Friend" cards.
County and Community Chairmen will receive a seed supply of campaign materials
listed above.
If you have any problems or suggestions with regard to campaign materials, contact
Sammy Sammelman, Nixon for Governor, 3908 Wilshire Blvd., Los Angeles 5
CANPAIGN DIVISION
SCHEDULE or MAILOUT AND INSTRUCTIONS TO COUNTY CHAIRMEN AND PROGRAM CHAIRMEN
# 1 July 30- ADO to County Nixon Chairmen -
Steering Committee & Coordinating Committee appointments
# 2 Aug. 2 - Campaign Division letter to County Nixon Chairmen
re Community Chairmen and Headquarters
# 3 Ang. 8 - Campaign Division to Nixon County Chairmen - requesting
) Information to
Chairmen for Registration, Recruitment, Democrats for
)
field men,
Nixon, Democratic Canvass, Operation Telephone.
Los Angeles and
)
Downey
Cards enclosed for returning names of Registration and
Recruitment Chairmen
# 3a
- Letter re jewelry and other fund raising ideas
# 4 Ang.
-Letter of instruction to Registration and Recruitment
)
Info. to Comm. Chairs
Chairmen as soon as Pensible received
and County Nixon Chs
Los Angeles / S.F.
# 5 Aug. 15 - Letter to Demos for Nixon Chairmens
Enclose card; outline programs; brief outline of
county organization desired. Executive Committee etc.
+3
-
# 5a
- Include follow-up on first two appointments if not made.
# 6
- Send instructions on Democrats for Nixon to Democrat Chairman
as soon as Chairman appointed.
# 7 Aug. 23 - Letter re Democratic Canvass Chairmen
# 8 Sept.1 - Letter to Democratic Chairmen with instructions and report
forms and follow-up to County Chairmen where not named.
# 9
- Letter requesting meeting dates of County Nixon groups
Sept. 6 - (Set up proceedure with Bob Haldeman for routing names of undecided
( Demos for letter.
Sept.
8 - ( Leadership Seminar.
# 10 Sept.15 - Letter to County Nixon Chairmen for Operation Telephone Chairmen
1. Location Chairman
2. Operation Chairman - snalose card for reply.
# 11 Sept.25 - Letter of instruction to Operation Telephone & Operation Telephone
lla
Location Chairmen
# 12 Oct. 3
)
# 13 Oct. 12
# 14 Cct. 20
- Operation Telephone follow-ups - instructions
Oct. 25
)
# 15
- Report request on Operation Telephone
# 16
- Thank yous
Follow up on all above programs and chart progress periodically.
wive sent these out
NIXON FOR GOVERNOR
Northern California Office
Suite 619-620, 525 Market St., San Francisco 5; DO 2-5576
August 17, 1962
ANDREW DOWNEY ORRICK
Northern California Chairman
Dear
It is evident that ingenuity and aggressiveness will have to be
exercised in order for local Nixon campaign organizations to be
adequately financed.
There is no reason why this ingenuity and aggressiveness on a
county and community level cannot be utilized for both money raising
and campaigning purposes. This effort, placed on a grassroots basis,
will produce needed dollars as well as the enthusiasm and support which
should be the essence of any local campaign.
The attached memorandum sets forth some ideas and approaches which
can and should be utilized to provide funds for your local Nixon campaign.
Some are obvious and self-evident, others may be novel and untried. All
should be considered to see if they might be applicable to both your
county and community campaigns.
Sincerely,
- WIN WITH NIXON -
Mrs. Ruth N. Watson
James W. Halley
Campaign Division
encs.
53
Ruth Watson and Jim Halley
TO:
County Chairman
Campaign Division
NIXON FOR GOVERNOR COMMITTEE
525 Market Street, San Francisco
FUND-RAISING IDEAS
Utilization of the following fund-raising techniques can produce surprising
results. We urge that you consider the following as ways, not only to raise
money, but also to create enthusiasm and votes:
1. A "fishbowl in the Headquarters" should be mandatory throughout the
entire Nixon campaign. Decorate fishbowl with Nixon bumper strips
and put some change and dollar bills in it to attract people. They
will get the idea.
2.
The promotion of Nixon jewelry should be developed throughout your entire
county. A 100% markup is common. To assist you, we have attached
information on where and how jewelry can be purchased. Also available is
a leather covered paperback of Dick Nixon's "Six Crises" which is available
in lots of 100 at 58c each. You can sell for $1.00. It is very
attractive.
3.
Headquarters can be largely self-supporting. Sometimes, good Republicans
will donate the building and telephone installation. Full time personnel
can usually be obtained on a voluntary basis. Even Headquarters' supplies
are sometimes donated. Just ask.
4.
The types of special events which can be utilized for fund-raising purposes
are endless. For example:
a) The ordinary late afternoon or evening cocktail party, or a beer
and pretzel "bust", at $5 a ticket will turn out people and
money.
b) One county is renting a tour boat from Harbor Tours (capacity
300 to 500 - approximate cost $300) and is charging $10 a
ticket for an evening on the Bay.
c) People attending a coffee hour should be encouraged to con-
tribute to the campaign. Use fishbowl here too.
d) Try a Nixon Square Dance.
e) Some counties buy out one evening's production of a local summer
theatre group and sell tickets at two or three dollars over the
cost.
5.
Occupational mailouts, particularly to professional groups, inevitably
produce needed dollars. Mailing to lawyers, doctors, dentists, etc.
should produce a 100% profit if the letter is worded correctly and if
return envelopes are enclosed.
6.
Don't overlook fund-raising efforts by women's committees.
NIXON FOR GOVERNOR
Northern California Office
Suite 619-620, 525 Market St., San Francisco 5; DO 2-5576
ANDREW DOWNEY ORRICK
Northern California Chairman
August 1, 1962
Dear
The time has come for development of the "Democrats for Nixon"
campaign in your county. While it is probably desirable that this
group act independently, the formation of this important committee
is your initial responsibility.
Nothing has higher priority than the establishment in each County
of a Democrats for Nixon" Committee. You are asked to appoint the
leading Democrat in your County as Chairman of the "Democrats for Nixon"
Committee. The chairman should then appoint to his committee as many
registered Democrats from the area as possible and also appoint a
"Democrats for Nixon" Chairman in each community where practicable.
Each "Democrats for Nixon" Committee shall be charged with specific
responsibilities during the Fall campaign. Early in September, each
Northern California "Democrats for Nixon" Chairman will be mailed a list
of activities to be carried on by this committee. One desirable objective
is the opening of a "Democrats for Nixon" headquarters.
Your requested deadline for the appointment of a "Democrats for
Nixon" Chairman is August 24. A card is enclosed for your reply.
Sincerely,
- WIN WITH NIXON -
Mrs. Ruth N. Watson
James W. Halley
Campaign Division
enc.
53
file
NIXON FOR GOVERNOR
Northern California Office
Suite 619-620, 525 Market St., San Francisco 5; DO 2-5576
ANDREW DOWNEY ORRICK
Northern California Chairman
YOUR Information
Dear
We have met with most of you during the past month or so, either
personally or through members of the Northern California Campaign Committee,
to discuss program for forthcoming election. I would, however, like to take
this opportunity, formally and officially, to reappoint you as chairman of
County, and to extend to you best wishes and good campaigning
for the Fall.
I would also like to review with you once again some basic policy
factors affecting the development of your campaign. In general, these
procedures will govern:
1. The Democratic and Independent Vote: We are campaigning primarily
for the Democratic and Independent vote. Everything we do, every committee
we form, every communication that comes from this campaign, should be geared
accordingly.
2. Headquarters: Although we encourage the establishment of
headquarters for the use of the Nixon campaign alone wherever possible, we
recognize that this is primarily a local decision. While in some areas
the Nixon headquarters will share facilities with other candidates, in all
cases the Nixon candidacy should obviously be the dominant one in terms of
signs, control, etc.
3. Finance: Each Nixon county campaign should appoint a finance
committee to arrange for the raising of funds, to exercise control over
their expenditure, to insure that the statewide quota (which will be given
to counties shortly) is met and to report on receipts and disbursements
following the election. This Committee should cooperate with regular United
Republican Finance Committees in each county, and whether or not it raises
its own funds for the Nixon campaign will depend entirely on how effective
is the regular URF drive.
53
- 2 -
4. Cooperation with Central Committees: We urge, of course, that
each Nixon campaign committee cooperate to the fullest extent possible with
Central Committees. At the same time the effectiveness of Central Committees
vary, and the Nixon campaign must be prepared to assume broader responsibilities
wherever necessary. For example, in some counties the Nixon campaign, simply
to get the job done, will have to do the following:
a) Conduct the registration drive.
b) Establish a precinct organization
c) Conduct the get-out-the-vote drive.
5. Campaign Materials: Except for a seed supply of campaign
materials which will be sent to all headquarters, counties are expected to
purchase all campaign materials from Allied Service Units, 5419 South
Vermont Avenue, Los Angeles 37. (In this regard, I hope that you are using
the summer months to get as many bumper strips as possible on cars).
6. Communications: Constant two way communications between us
is mandatory. We will contact you frequently by phone and mail and through
field visits, and I trust that you will keep us advised of the progress of
your campaign. In this regards, I am pleased to announce now that another
Northern California leadership seminar will be held, this one to include all
counties on the same day. In all probability the seminar will be held on
Saturday, September 8th, at the Hotel Whitcomb in San Francisco.
I leave until last the most important general policy of the campaign.
The Nixon drive to restore solid respectable government to Sacramento must
be characterized by broad general support of all segments of California's
population. More than in any other campaign we, as campaign leaders, must
reach out to recruit new people, and then we must give these new people
responsibility and authority to act. We, representing the Northern California
Nixon organization, are not only a campaign of 47 counties. We are also a
campaign of hundreds of communities and thousands of committees, each with
a job to do, each dedicated to work within its area of influence for the
election of Dick Nixon for Governor.
Ruth Watson and Jim Halley of the Campaign Division will be in
constant touch with you regarding specific programs. Meanwhile, I hope
that you will call upon me and the Northern California staff for whatever
assistance we can give you.
With best personal regards,
- WIN WITH NIXON -
Andrew Cowney Downey Carich Orrick
Chairman, Northern California
P.S. I hope you will excuse the informal method of communication.
NIXON FOR GOVERNOR COMMITTEE
Northern California Office
525 Market Street - Room 619
file
San Francisco 5, California
MEMO TO:
All Area, County, Community Chairmen
FROM:
Andrew Downey Orrick
SUBJECT:
PROPOSED NEWSPAPER AD COPY
With the end of the primary campaign at hand, we are sure that you are plan-
ning to run some paid political ads in your local newspapers. Undoubtedly, the most ef-
fective dateswould be from the editions of Thursday, May 31st on.
Enclosed are some sample ad suggestions that you might find helpful. They
are suitable to any size you and your committee think desirable, although we strongly
recommend that any ad be at least a quarter page. You will want to include as many names
of Nixon supporters in your area as you can, and since this ad must be purchased from
local funds you will probably want to collect at least $1.00 contribution from each signer
to help defray the costs.
The enclosed samples vary slightly in emphasis and you may want to combine
or delete some of the copy. Just be sure that the end result conforms to logic and good
taste. May we please request that you not extend the copy content beyond these formats.
These local ads are vital to building a maximem turnout of Nixon voters on
June 5th, and we know that you appreciate that fact. It's this final bit of "investment"
that will pay dividends on the time and energy that you have so loyally given in the
campaign.
May we ask you to undertake one more extremely important project. Please
urge your papers, your radio and TV stations, your major advertisers in the area, to
conduct their own general "Remember to Vote" drives. We must do whatever necessary to
insure a large vote.
If we can be of further help, please call us. After ads appear we would
greatly appreciate a tear sheet from the paper for our files.
WIN WITH NIXON:
PS: Remember the telethon on May 29th. Invite your friends to a "Nixon Night" in
your home.
PROPOSED AD COPY
Headline:
California needs a decisive leader!
Display:
WIN WITH NIXON
copy:
No other candidate for governor can match Dick Nixon's
experience. For 14 years he served the people of California
as Congressman, Senator, and Vice President. He knows the
problem that face California and he has the knowledge and
ability to solve them. Dick Nixon is a courageous leader
an experienced leader .a decisive leader. Vote for Dick
Nixon for Governor Tuesday, June 5.
Sponsor copy:
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
(Name of local sponsoring committee, including name of
local chairman.)
Proposed Ad Copy:
Headline:
WE ARE FOR DICK NIXON BECAUSE:
Display:
1. Dick Nixon is a decisive leader.
Copy:
He has proven himself to be a fearless
leader, time and time again. It's in
the record. He faces problems realis-
tically, and he stands independent of
pressure groups. He makes clear-cut
decisions, and he stands on them. Calif-
ornia needs this kind of decisive leader-
ship for Governor.
Display:
2. Dick Nixon is California's most effective
fighter of Communism. He has led the
Copy:
fight on all fronts. He knows the methods,
the tactics, the duplicity of the Communists.
And he knows how to fight them.
Display:
3. Dick Nixon will fight for better education.
He understands that the future of California
Copy:
rests in the hands of its youth. He does not
believe in shirking the responsibility to our
young by handing the job to the federal govern-
ment. He does believe in stripping the fat,
the waste, the inefficiency from a state govern-
ment that's now causing the slow-down, the high
cost of educating our children. And he knows how
to do it.
Display:
4. Dick Nixon knows how to fight California's
rising crime rate.
He has gone on record to support local and
Copy:
state law enforcement agencies, and to end the
bickering and bungling in Sacramento that have
prevented these fine lawmen from performing
their duties to the utmost of their abilities.
He intends to fight with all his ability, the
growing menace of narcotics traffic.
Sponsor Copy:
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
(small)
(name of local sponsoring committee,
including name of local chairman.)
MEMORANDUM
SUBJECT: Campaign Materials
Bumper Strip Campaign
Distribution of Nixon Literature
TO:
Area, County and Community Chairmen
FROM:
Northern California Campaign Chairman
As the Nixon primary campaign moves into its final stages, Area,
County and Community Chairmen are urged to undertake whatever programs
will stimulate activity, generate enthusiasm and put Nixon campaigners
to work. Two such programs can be organized on either a county-wide or
community basis:
1. Bumper Strip Brigades: Shopping center parking lots and
community main streets are ideal places to distribute
bumper strips, preferably directly to the front or rear
bumper of a Nixon supporter.
2. Distribution of Nixon Literature: County, community and
precinct headquarters should becaome points of distribution
of the Nixon brochures by 1) direct mail or 2) on a door-
to-door basis. This is an effective way not only to use
your volunteers, but also to show an entire community that
the Nixon campaign is ACTIVE.
Normally, campaign materials will be made available to Community
Chairmen through the supplies purchased by their County Nixon Chairman.
However, in the event Community Chairmen wish to procure campaign
materials directly from the supplier for their campaigns in their local
areas, they should send an order accompanied by a check to the following
address:
Allied Service Units
5419 South Vermont Avenue
Los Angeles 37, California
Prices for various items are as follows:
Nixon Brochures
$12.75 per thousand
Windshield Stickers
5.80 per thousand
Bumper Strips
38.50 per thousand
Lapel Tabs, blue and
5.10 per thousand
yellow
Lapel Tabs, black and
4.20 per thousand
gold
Half Card Posters,
15.00 per hundred
14" X 22"
County and Community Chairmen will be notified as additional
materials become available.
Andrew Downy Downey Orrick
(SAMPLE LETTER TO RECRUIT VOLUNTEERS)
Dear Republican:
Dick Nixon is waging a people to people grass roots campaign
from the Oregon border to Mexico. He is telling people that the
State of California cannot afford four more years of indecisive,
bungling leadership.
He is asking for your help:
1. Read the enclosed brochure.
2. Return the enclosed green card with your signature on it.
3. Enlist the support of your friends.
4. Visit your Nixon Headquarters at
or call the Headquarters
, to see how you can
help carry the load. Ask Headquarters for bumper strips,
pins, more brochures and distribute them. Volunteer your
time and effort.
Dick Nixon is the only person in the gubernatorial race with
the experience, the ability, the decisiveness and the knowledge to
govern what will soon be the biggest State in the Nation. He is a
man of fine character, of human understanding. He is a born leader.
Support Dick Nixon today.
Sincerely,
(For insertion by Area, County
and Community Chairmen in their
manuals)
CAMPAIGN DIVISION (Continued)
COFFEE HOURS
The Coffee Hour has become a political institution in America. If
organized on a broad basis, Coffee Hours can be the spark which ignites
a community campaign into action.
A Coffee Hour can be at the same time 1) a source of volunteer
workers, 2) a fountainhead of campaign enthusiasm and 3) a distribution
point for campaign literature and bumper strips.
Mrs. F. J. Hellman has been appointed Northern California Coffee Hour
Chairman (as well as Jewelry Sales Chairman). Mrs. Hellman will coordinate
the program, and will provide assistance to the counties as they develop
their Coffee Hours.
Nixon County Chairmen - if they have not already done so - should
appoint a county-wide Coffee Hour Chairman. She in turn should insure
that every Community Chairman likewise appoints a Coffee Hour Chairman.
Then, Coffee Hours should be organized on the following basis:
1. Recruitment: The Community Coffee Hour Chairman recruits
women who, as one of their contributions to the campaign,
invite groups of their friends and neighbors to their homes
for a Nixon Coffee Hour.
2. Speakers: The Community Chairmen has meanwhile contacted her
County Coffee Hour Chairman and asked her for a speaker for
each of the meetings planned within her community. The County
Chairman in turn coordinates with the County Speakers Chairman
to insure that an articulate enthusiastic speaker is on hand
for every Coffee Hour.
3. The Actual Coffee Hour:
a) Campaign literature and bumper strips are distributed.
b) Workers for manning the community headquarters, for tele-
phoning, for addressing envelopes and for other activities
are recruited.
c) The Coffee Hour speaker gives information about the
candidate, answers questions and instills in each and
every person in attendance a desire to go out and campaign
for Dick Nixon.
The possibilities of a well organized Coffee Hour program are
endless:
1. A Coffee Hour is an excellent place to distribute Nixon
jewelry in return for campaign contributions. Receipts
in excess of the cost of the jewelry are kept in the
county or community.
2. A Coffee Hour need not serve coffee and should not be
restricted to women. Evening gatherings for husbands
and wives are equally as effective.
3. Out of a Coffee Hour can come a campaign nucleus, a
group of people willing to work together in other
campaign projects (bumper strip brigades, door-to-door
canvassers, the establishment and manning of a telephone
bank).
4. Nor should the Coffee Hour be overlooked as a way to
raise funds for the general community campaign.
ACTION: These steps are called for:
1. Nixon County Chairmen should appoint Coffee Hour Chairmen.
2. The name, address and telephone number of this person
should be reported to Mrs. Hellman at Northern California
headquarters.
3. A Plan of Action for each county should then be drafted.
4. Community Coffee Hour Chairmen should be appointed.
5. Liaison with the County Speakers Chairman should be
established.
6. Steps are taken to procure Nixon jewelry.
7. Coffee Hour hosts and hostesses are recruited.
8. The Program Is Launched.
9. Thank-you letters are prepared.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 14
Northern California Office
April 2, 1962
Room 619 - 525 Market Street
San Francisco 5, California
file
We are pleased to announce the establishment of two advisory committees in Northern
California, one to concentrate on the relationship of the Nixon campaign to Negro
communities, and one to advise the campaign on the labor vote.
Both committees are made up of leaders in their field, and both are well qualified
to assist county organizations with their own programs, should such assistance be
requested.
We urge every county to appoint committees in both the labor and the Negro areas if
it is appropriate.
If the Northern California office can be of help to you in this regard, please
contact Mrs. Alice Leopold, who is coordinating these programs for the Northern
California campaign.
Andrew Downey Orrick
Northern California Campaign Chairman
NIXON FOR GOVERNOR COMMITTEE
Room 619 - 525 Market Street
San Francisco 5, California
April 3, 1962
MEMO TO: All County Chairmen
FROM:
Northern California Chairman
SUBJECT: REGIONAL MEETINGS
I bring to your attention once again the regional campaign meetings to take
place in the second week in April. The time and place of each meeting, and the counties
asked to attend each one, are all listed on the attached sheet.
I cannot emphasize enough the importance of these conferences. They have
been designed to accomplish these purposes:
1. To describe statewide campaign planning, as presented by Herb Kalmbach
and Charlie Farrington of the campaign's professional staff.
2. To present the Campaign Division's plans for the appointment of community
chairmen and for the opening and utilization of community headquarters,
for telephone and registration drives and for other related activities.
3. To describe the WIN and Endorsement programs of the Contact Division,
analysed in terms of how they relate to individual county operations.
Also, we are looking forward to hearing your progress reports of activity
within your own county.
We are asking that you, your Finance Chairman, your Contact or WIN Chairman
and one other key member of your campaign attend. Should you wish to expand this list,
please let us know. Meanwhile, so that we can properly plan the conferences, we would
appreciate hearing from you by return mail regarding the names of those that will be
attending.
Andrew Downey Orrick
Slowney Orrich
ADO/hg
SCHEDULE OF CONFERENCES:
Thursday, April 12, 4:00 to 8:00 PM:
Place:
Fresno, Harvan's Restaurant, Figarden Village, Palm and Shaw Avenues
Register: 3:30 PM
Counties: Calaveras
Merced
Fresno
Mono
Kings
Stanislaus
Madera
Tulare
Mariposa
Tuolumne
Fresno Contact: Donald Franson - Phone: 233-1761
Friday, April 13, 11:00 AM to 3:00 PM:
Place:
Redding, Grande Cafe, 1084 Market Street
Register: 10:30 AM
Counties: Butte
Plumas
Del Norte
Shasta
Glenn
Siskiyou
Humboldt
Tehama
Lassen
Trinity
Modoc
Redding Contact: Mrs. Jane Fulton - Phone: CH 3-2753
Saturday, April 14, 10:00 AM to 2:00 PM:
Place:
San Fransisco, Whitcomb Hotel, 1231 Market Street
Register: 9:00 AM to 9:45 AM
Counties: Alameda
Lake
Placer
San Joaquin
Alpine
Marin
Sacramento
Sierra
Amador
Mendocino
San Benito
Solano
Colusa
Monterey
San Francisco
Sonoma
Contra Costa
Napa
San Mateo
Sutter
El Dorado
Nevada
Santa Clara
Yolo
Santa Cruz
Yuba
San Francisco Contact: Jean Dewey, Nixon H.Q. - Phone: DO 2-5576
NIXON FOR GOVERNOR COMMITTEE
Northern California Office
file
Room 619 - 525 Market Street
San Francisco 5, California
April 4, 1962
MEMO TO:
Members of the Coordinating and Steering Committees
FROM:
Northern California Chairman
SUBJECT:
REGIONAL CONFERENCES
This will inform you of the three regional conferences which have been
scheduled for Northern California County chairmen and committee heads. If at all
possible, I urge you to attend the one scheduled for San Francisco on Saturday,
April 14th. The conference is being held at the Whitcomb Hotel at 1231 Market
Street and will last from 10:00 AM to 2:00 PM.
Material to be covered is both general and specific. We expect to
present overall aspects of the campaign, as well as to describe specific projects
which we expect undertaken in each of the counties.
Participating in the presentation will be most of the campaign leader-
ship, including both volunteers and staff from Southern and Northern California.
I am confident that you will find the conference of interest and hope
that we will see you there.
Andrew Downey Orrick
ADO/hg
NIXON FOR GOVERNOR
Northern California Office
Room 619 - 525 Market Street
San Francisco 5, California
April 3, 1962
MEMO TO: County Chairmen
Alameda
Lake
Placer
San Joaquin
Alpine
Marin
Sacramento
Sierra
Amador
Mendocino
San Benito
Solano
Colusa
Monterey
San Francisco
Sonoma
Contra Costa
Napa
San Mateo
Sutter
El Dorado
Nevada
Santa Clara
Yolo
Santa Cruz
Yuba
FROM: Arthur J. Dolan, Northern California Finance Co-Chairman
SUBJECT: FINANCE CHAIRMEN BREAKFAST MEETING, APRIL 14th
You have been notified by separate mail from Downey Orrick of the Northern California
regional conference to be held in San Francisco on April 14th at 10:00 AM. I am told
that all finance chairmen have been asked to attend.
In order to discuss the campaign's finance needs (set forth in the enclosed letter) in
greater detail than would be warranted in an open meeting, I am asking that all county
campaign finance chairmen meet with myself and Mr. Paul Davies, my Northern California
Co-Chairman, at breakfast on the same morning and at the same place as the regional con-
ference. The breakfast will be held at 8:30 AM at the Whitcomb Hotel, 1231 Market Street,
San Francisco.
I am looking forward to seeing your finance chairman at the breakfast and to meeting
you at the 10:00 AM conference.
Arthur J. Dolan
AJD/hg
INFORMATION SHEET file NO. 8
NIXON FOR GOVERNOR COMMITTEE
Northern California Office
March 14, 1962
Room 619 - 525 Market Street
San Francisco 5, California
CONTACT!!
Contact will be the "extra margin" in this campaign. Our opponents will try to
match us in customary campaign activities. However, they will have no CONTACT
Program - this will be our clear and decisive margin.
CONTACT is a tri-motored organization:
1. The WIN Program is an organization of Nixon supporters within
occupational groups. An effective WIN Program recruits people
to work for and to sell the candidate within their own profes-
sions, businesses and firms.
2. The ENDORSEMENT Program is an organized effort to obtain,
create and publicize the maximum number of Nixon-for-Governor
endorsements from nationality groups, Republican organizations,
service clubs and other civic and trade organizations.
3. The SPEAKERS' Program supplies competent and articulate men
and women to any organization, any meeting, that wants to hear
about the Nixon candidacy.
If you have not already done so, please appoint chairmen for each of these pro-
grams. The WIN chairman can be an aggressive young businessman. The ENDORSE
MENT chairman should have some political experience, be acquainted with
endorsing groups. Your SPEAKERS chairman might come from Toastmasters.
Then let us know on the attached sheet as soon as possible the names of the
appointees so that Bob Steele and our Contact Division can send the material
and provide the assistance to each of your chairmen that can help him implement
a program. It would be of great help to us to know by March 26th at the latest
that these appointments have been made.
NIXON FOR GOVERNOR COMMITTEE
Northern California Office
March 14, 1962
Room 619 - 525 Market Street
San Francisco 5, California
MEMO TO: All Area and County Nixon Chairmen
FROM:
Northern California Campaign Director
We will appreciate your filling in the information requested below and returning
it to us at once in the enclosed stamped envelope:
WIN Chairman:
Name
Address
Telephone
ENDORSEMENT Chairman: Name
Address
Telephone
SPEAKERS Chairman:
Name
Address
Telephone
Nixon for Governor Committee
Northern California Office
(SAMPLE VOLUNTEER RECRUITMENT LETTER)
For the good of California's future -- in fact, the future
of the Republican party -- I am convinced that we must elect
Dick Nixon our next governor.
I believe he is admirably qualified to govern our nation's
#1 state: He is a man of fine character and possesses the
ability to make incisive judgments which are the marks of a
great leader and able administrator.
Appreciating the personal sacrifice involved, Dick has
agreed to campaign for Governor and, when elected, to assume
the heavy burdens imposed by this office. Certainly those of
us who share his philosophy of sound government owe Dick our
all-out backing.
I would urge you to give Dick Nixon your 100% commitment:
Vote for him
Be active in persuading your friends and
associates to do likewise And, please give some thought to
the fact that "free elections" are not without substantial cost.
In these times, especially opposing an incumbent of the majority
party, our candidate needs generous financial assistance to mount
a successful campaign.
In Dick's behalf, I want to thank you in advance for your
support. Working together, we can insure that Nixon will be
California's next governor.
Sincerely yours,
Nixon for Governor Committee
Northern California Office
(SAMPLE VOLUNTEER RECRUITMENT LETTER)
I am most anxious to enlist your support for Dick Nixon's
campaign for Governor. I am sure that the enclosed brochure will
interest you.
This year's election is crucially important to California.
Our State, with its manifold problems of growth, demands the best
in brains, in decisive leadership, in human understanding, in
statecraft.
Dick Nixon has the intellect, the convictions and executive
vigor to resolve the important issues confronting our State - fiscal
responsibility, water distribution, education, job opportunities,
urban and suburban blight, agriculture, law enforcement - to name
only a few.
From start to finish, success in this campaign to give
California once again the most effective government will require
the utmost personal effort by Dick Nixon - which he is giving - and
the highest degree of constructive organization and wholehearted
support from tens of thousands of Californians - which we seek from
persons like yourself.
You can help this cause
1) By signing the enclosed green card and becoming a Charter
Member of the Nixon for Governor Committee. You will then be placed
on the Campaign Mailing List and will receive the Nixon Newsletter,
copies of his speeches and other campaign bulletins.
2) By obtaining names on the enclosed pledge cards of other
persons who are ready and willing to support Dick Nixon.
3) By making a financial contribution to the campaign. Please
mail your check to
I am convinced that California urgently needs the resolute
leadership that Dick Nixon can give. Your support is needed. You
can help.
Sincerely,
February 13, 1963
MEMO TO: Area Chairmen
County Chairmen
FROM:
Andrew Downey Orrick
Last Monday morning we held a meeting of the Northern California Steering
Committee for the Nixon for Governor campaign. We reviewed the progress of the
campaign organization and activities.
To assist you in organizing your area or county, as the case may be, I am
enclosing a number of copies of Information Sheets and other documents that have
been prepared by the Northern California Headquarters.
At the Steering Committee meeting we determined that organization of the
counties should be promptly completed. Accordingly, if you have not already done
so, it is imperative that you commence at once to appoint the key members of your
Finance, Campaign, Contact and Policy Committees and to obtain the support of
other leading Republicans in your county. In this connection, will you please
complete the County Report forms which we have heretofore furnished you.
It is also essential to program and implement, without delay, two most
important facets of this campaign: first, to contact and cultivate organizations
which make political endorsements (see Information Sheet No. 2 and Organization
of Contact Division); and second, to institute Letters-to-the-Editor activities
(see Information Sheet No. 4).
We shall continue to afford you all possible assistance in carrying out your
campaign activities by furnishing additional information sheets from time to time
and visiting you personally.
Best personal regards.
Sincerely,
Andrew Downey Orrick
PS: Please excuse my use of this mimeographed letter, which we are using in
order to save time and money.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION GHEET NO. 1
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
GUIDES FOR HANDLING THE PRESS DURING APPEARANCES BY DICK NIXON
1. No press conferences should be arranged.
2. Each local group should handle its own publicity. They should prepare and
distribute their own press releases respecting Dick Nixon's appearances.
Emphasize how the public can see and meet him. This is a person-to-person
campaign.
3. Arrange as much TV and Radio coverage of Dick Nixon's appearances as
possible. This should include promotion; however, don't leave the im-
pression that press conferences are included in the coverage. State Head-
quarters will supply tapes and films whenever feasible.
4. Each group should always set up a press table - for press only.
Encourage as much photography as possible. Try to have the photographers
take pictures beforehand - perhaps when the head table assembles, also,
try to get pictures of the crowd, people shaking hands with the candidate,
etc.
5. Do not commit the candidate to have his text or excerpts available to the
press beforehand. Always say that he hopes to have excerpts available to
the press, but that they cannot be definitely promised.
6. If you are asked whether Dick Nixon will have a topic for his speech, the
answer 99 times out of 100 is NO. Best to say that he has not yet picked
a topic, since he usually determines what will be most interesting and
appropriate at the time he actually speaks.
7. We will try to keep you posted regarding the traveling press. Please do
the same with this office.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 2
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
ORGANIZATION ENDORSEMENTS
Endorsements by major organizations is one of the most effective tools in a
statewide campaign. Organization endorsements can be extremely effective in
gaining the support of their memberships. They also provide the springboard
for news releases on a statewide or local basis.
Northern California Headquarters will have available, and will furnish you with,
up-to-date listings of dates of annual and regional meetings, national and state
conventions. In addition, every local campaign echelon should also prepare a
list of organization meetings within their respective geographical boundaries.
Pay particular attention to organizations which customarily take action on
political endorsements by resolution or official action. Please keep our office
informed of the names of such organizations.
The County Contact Committee, acting under the direction of County Chairmen,
should forthwith plan to contact and obtain the endorsements of such organiza-
tions. Northern California Headquarters will provide you with sample endorse-
ments, resolutions and press releases which can be used as a guide. Many
organizations, however, will probably want to draft their own statements and
press releases. It is most preferable if every endorsing organization spells out
its reasons for supporting Dick Nixon.
While statewide organizations usually prefer to make these news releases under
the name of their ranking officer, local groups or units of a state organization
may prefer to have the releases made by the local Nixon for Governor Committee.
Contacting and cultivating organizations with the view of obtaining their
endorsements is an urgent and continuing project. Since the opposition will
be trying to win the support of every possible organized group, we must launch
an immediate and aggressive campaign to establish friendly liaison with all
endorsing groups.
Your job will be easier when we have Nixon literature and campaign materials
on hand. Endorsements generate publicity and influence groups as well as
individuals. Endorsements can produce votes on election day!
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 3
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
SPEAKING REQUESTS AND ENGAGEMENTS
All requests for Dick Nixon's appearances should be made in writing (2 copies
thereof), should be forwarded to the Northern California Office, Nixon for
Governor Committee, 525 Market Street, San Francisco 5, California.
Dick Nixon wants to make as many appearances before non-partisan groups as possible.
It is suggested that the County Organizations be on the look-out for such meetings
in your area - the larger the better.
No appearances will be made before a single Republican group. These types of
meetings must include all volunteer groups in the area and should be opened to
the public if possible.
No invitations will be accepted to meet in private homes.
The people-to-people approach is desired in his appearances - either a hand-
shaking affair (no receiving lines) or, if a dinner, he might give a short speech
and then table hop.
You are reminded, as stated in Information Sheet No. 1, that Mr. Nixon usually
will not have a topic for his speech. Accordingly, it is best to say that he
has not yet picked a topic, since he ordinarily plays it by ear - judging what
seems to be of most interest at that time.
Please keep in mind at all times that the time and energy of the candidate
should be conserved in order to cover as much area as possible.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 4
Northern California Office
February 12, 1962
Rm. 526 - 525 Market Street
San Francisco 5, California
LETTERS TO THE EDITOR
A vitally important function of the County Committees is the activation of an
alert and well-organized letter-writing effort.
Letters to the editor have the advantage of prominent placement on the editorial
pages and are often extremely influential in creating public opinion. The most
effective type of letter will cogently explain the reasons why the writer believes
that election of Dick Nixon is essential to the welfare of California generally
and to the writer and his economic and social group specifically.
Northern California Headquarters will be prepared to assist you in suggesting
constructive approaches or specific points to stress in letters. We suggest that
you also screen editorial letter columns for attacks or charges against the
candidate which can be blasted by a simple statement of the facts.
Each letter should be sent by a person who addresses the editor in his own
handwriting and in his own phraseology. Letters should be brief and factual
and should impress the reader with honesty and sincerity. Form letters should
not be used.
The County Committees should immediately organize their letters-to-the-editor
campaigns.
NIXON FOR GOVERNOR COMMITTEE
INFORMATION SHEET NO. 5
Northern California Office
February 21, 1962
Rm. 619 - 525 Market Street
San Francisco 5, California
CAMPAIGN SUPPLIES
Regarding campaign supplies, you will receive either this month or next the
following:
Lapel tabs
10% of your Republican registration
Windshield stickers
10% of your Republican registration
Brochures
2% of your Republican registration
Bumper strips
1% of your Republican registration
Posters
Undetermined number
These will be sent without charge to your county. However, you will receive an
itemized price list of all available items, indicating the names and addresses
of suppliers. Henceforth, counties will order all supplies directly from
suppliers, accompanying each order with a check.
INFORMATION SHEET fite
NIXON FOR GOVERNOR COMMITTEE
Northern California Office
March 7, 1962
Room 619 - 525 Market Street
San Francisco 5, California
NIXON COMMUNITY HEADQUARTERS & CHAIRMEN
County chairmen are urged to think in terms of appointing community chairmen for
every population grouping within their county. Generally the geographic area over
which a chairman is appointed will be one of two types:
1. A city or town.
2. A neighborhood or community area within a city or town.
You are asked to designate neighborhoods by a local name, rather than by
Assembly District, or Congressional District, even though the geographic
boundaries of the area may - or may not. - be the same. For example, within a city
or town you might appoint a "Reed Heights" or a "Highlands Shopping Area" chairman.
Each community chairman appointed within your county should immediately open a
headquarters. This should be done on the following basis:
1. Obtain donated space, if possible, even if it is a garage or
playroom.
2. A large NIXON sign should be placed on the headquarters.
3. Although overall budget plans will vary from county to county,
community headquarters should be self supporting if possible.
Expenses of each headquarters will include telephone, signs,
campaign material, and precinct maps.
These headquarters then become the rallying point for all precinct activities
within the area.
No population center is too small to have a chairman, a vice chairman and a
Nixon committee. And no chairman should operate without a headquarters.
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
525 Market Street, Room 526
CAMPAIGN DIVISION
San Francisco 5
DOuglas 2-5576
MEMO TO: County Chairmen
FROM:
George Milias, Chairman, Campaign Division
Attached for your information and guidance is an organizational chart which should
be adapted to fit your particular county.
The County Report forms should be billed out in quadruplicate and distributed as
follows:
1 copy to
Northern California Office
1 copy to
Area Chairman
1 copy to
George Milias, Chairman
Milias Hotel
Gilroy, California
1 copy to
Your files
Your committee should be organized no later than March 1, 1962.
Your appointments should be made in the following order:
I. Finance Chairman
II. Finance Committee - selected by Finance Chairman and-County Chairman
III. Policy Committee
IV. Coordinating Committee - 5 members
A. County Chairman
B. Finance Chairman
C. Headquarters Chairman
D. Contact Division Chairman
E. No. California Area Chairman
The Coordinating Committee, with the exception of the No. California
Area Chairman, will also sit as the BUDGET COMMITTEE.
V. Steering Committee
This committee should be composed of your area (or city) chairmen.
VI. Others
A. Headquarters Chairman (see Coordinating Committee)
B. Precinct Chairman
C. Publicity Chairman
D. Telephone Chairman
E. Special Events Chairman
NIXON FOR GOVERNOR COMMITTEE
NORTHERN CALIFORNIA
CAMPAIGN DIVISION - COUNTY ORGANIZATION
COUNTY
Headquarters Address
Telephone
COUNTY CHAIRMAN:
Address
Telephone
5 INANCE CHAIRMAN:
Address
Telephone
POLICY COMMITTEE:
COORDINATING COMMITTEE:
ZERING COMMITTEE:
(Area Chairmen)
NORTHERN CALIFORNIA
CAMPAIGN COMMITTEE
AREA CHAIRMAN
COUNTY CHAIRMAN
FINANCE COMMITTEE
POLICY COMMITTEE
COORDINATING COMMITTEE (5)
STEERING COMMITTEE
AREA I
AREA II
AREA III
CHAIRMAN
CHAIRMAN
CHAIRMAN
CONTACT
CAMPAIGN
CAMPAIGN
WIN PLAN
HEADQUARTERS
NATIONALITIES
SPECIAL EVENTS
LABOR
TELEPHONE
OTHER
PUBLICITY
SPEAKERS
FINANCE
file
NIXON FOR GOVERNOR COMMITTEE
525 Market Street
NORTHERN CALIFORNIA
Room 619
CAMPAIGN DIVISION
San Francisco 5
DOuglas 2-5576
MEMO TO:
County Chairmen
FROM:
Andrew Downey Orrick
Northern California Campaign Chairman
The following points concern certain mechanical steps to
setting up your campaign:
1. All campaign supplies will be sent to you
from Los Angeles to the address listed by
you on the return postals sent out from
here a week ago. No supplies will be for-
warded until we do hear where they should
be sent.
2. Each county will be responsible for obtain-
ing its own stationery. However, the Los
Angeles headquarters will send out to each
county a set of negatives of the art work
being used by the Statewide campaign. These
can then be turned over to a local printer.
All stationery should, of course, carry the
union label. These negatives will be sent to
you at the same address used for the campaign
supplies.
mmw
NIXON FOR GOVERNOR COMMITTEE
file
NORTHERN CALIFORNIA
Northern Border Counties - Rod Baumbach, Jr., County Committee Chairman
of Siskiyou County, with some assistance in
certain locations
Sierra Block
- divided - Butte, Plumas, Sierra and Nevada
Carl Bash of Plumas Co., former campaign
chairman for Sedgewick, superintendent of
schools.
- lower part - Placer, El Dorado, Amador, Alpine,
Calaveras, Tuolumne, Mariposa
Marvin Schope, former Calaveras County Chairman
manufacturer of florist supplies
South Coast Counties
- George Tomlinson, former Monterey County
Chairman, presently finance chairman
Upper Valley Counties
- Robert Power, Vacaville
San Joaquin County
- Tom Brewer, Stockton
Valley Counties
- Mel Willson - regional chairman
Blaine Pettitt - CO chairman
Don Franson - CO chairman for Fresno County
Upper Coast Counties
- Russ Clarke - directly responsible for Sonoma
and Mendocino
Bill Bagley - Marin and Napa
Nixon for Governor
No
Committee
file
ROOM 526, 525 MARKET STREET
SAN FRANCISCO, CALIFORNIA
DOUGLAS 2-5576 YUKON 2-9036
February 6, 1962
To: All members of Steering Committee, Area Chairmen,
County Chairmen
Dear:
I have recently been appointed the Northern California Chairman of the Nixon for
Governor Committee. Since you are one of the important members of this organization,
I want to communicate with you without delay.
There is already in being throughout the State of California, due to the efforts of
many of his friends - such as you a well integrated, effective campaign structure
dedicated to the support of Dick Nixon's candidacy. Our job will be directed at
strengthening, enlarging and animating this organization.
The emphasis of Dick Nixon's campaign will be a person-to-person approach to the
voters. I am confident that they will recognize his personal warmth and understanding
as much as they respect his great ability and broad public experience.
Our specific function - through every committee and division in every area, county,
occupational group and precinct - is to render maximum assistance to Dick Nixon in
projecting these personal qualities and in publicizing the positions he has taken
and will announce on the issues to be discussed during the campaign.
Our ultimate objective is to enliven and vitalize the surging demand of California
Republicans for the wise leadership that Dick Nixon offers to our Party and State.
I welcome your ideas on how we should coordinate our efforts.
I'm for Dick Nixon because of his discerning understanding of the meaning of true
Republicanism and because he can best unify and strengthen the Republican Party in
California.
I shall look forward to meeting you personally soon.
With all best wishes.
Sincerely,
Andrew Downey Orrick
PS: Please excuse my use of this mimeographed letter. I had hoped to write to
each of you individually, but lack of the necessary time and stenographic
help preventing me from doing SO.
cc: H. R. Haldeman
Joseph Martin, Jr.
Ruth N. Watson
Caspar W. Weinberger
Rec'd Sept. 5,1962
NIXON FOR GOVERNOR COMMITTEE
Northern California
COUNTY CHAIRMEN ROSTER
ALAMEDA
Robert V. McKeen
Executive Director: Stan Lerche
405 - 14th Street
1759 Broadway
Oakland
GL 2-1682 (bus)
Oakland e IX 5-8100
ALPINE
Stuart P. Marrill
Markleeville
363 (bus)
AMADOR
Mrs. Beverly P. Rauh
Box 361
Butter Creek
CO 7-5278 (res)
BUTTE
Gilbert P. Jones
Coordinator: Mrs. Halen Persons
173 E. 4th Avenue
FI 3-3581 (bus)
Rt 3 - Box 135A
Chico
PI 2-6546 (res)
Chico - FI 2-1003 (res)
CALAVERAS
Marvin Shupe
Box 52
PA 8-3213 (res)
Hathaway Pines
PA 8-3252 (bus)
CONTRA COSTA
Ralph Hill
Lafayette Hdqtrs. 283-0871
1259 Brighton
Albany
LA 5-1000 (bus)
Mrs. Melvin (Ruth) Jacobus
8 Sol Brae Way
Orinds
CL 4-3567 (bus)
COLUSA
George Lodi
P.O. Box 367
Arbuckle
GE 7-2240 (bus)
DEL NORTE
H.S. Crawford, D.C.
P.O. Box 355
IN 4-5613 (bus)
Crescent City
IN 4-3955 (ree)
Keller Ellis, D.D.S.
678 Taylor Street
Crescent City
IN 4-5113 (bus)
COUNTY CHAIRMEN - continued - page two
EL DORADO
John McNie, P.O.Box 60-A
Back567>
Camino, Calif,
Placerville
FRESNO
Donald R. Franson
Staff: Alex King
1202 Guarantee Savings Bldg.
233-1761 (bus)
237 B N.rth Park
Fresno 21
BA 7-2357 (res)
Fresno
268-4161
GLENN
Chester W. Walker
P.O. Box 86
Hamilton City
2181 (bus)
HUMBOLDT
Clayton R. Janssen
P.O. Box 106
HI 2-2927 (bus)
Eureka
443-3413 (res)
KINGS
Robert McKee
Hugo Pearson, Co-chairman
543 Lombardy
WA 4-5614 (bus)
217 West 7th St. Hanford
Lemoree
WA 4-2891 (res)
Bus: U 4-6601
LU 4-4306
LAKE
Ed Robey
P.O. Box 1227
Clearlake Righlands
WY 4-6624 (bus)
LASSEN
Arthur Anderson
125 S. Lassen Street
257-4161 (bus)
Susanville
257-3653 (res)
Dr. Kenneth Korver
50 N. Roop
257-4220 (bus)
Susanville
257-2624 (res)
MADERA
J. Gail Stewart
939 South E Street
Madera
OR 3-3597 (bus)
COUNTY CHAIRMEN continued - page three
MARIN
Ed Grundstrom
P.O. Box 26
Novato
TW 2-5440 (bus)
Bill Bagley
Albert Building
San Rafael
GL 4-6808 (bus)
MARIPOSA
Robert Bondshu
Mariposa
MENDOCINO
W. K. (Bill) Williams
1344 Rose Avenue
HO 2-8621 (bus)
Ukiah
HO 2-2083 (res)
MERCED
Dwight M. Ewing, Jr.
6552 E. Maripose Way
RA 2-6283 (bus)
Merced
BA 2-2231 (res)
MODOC
Brunel Christenson
Likely
2182 (bus)
MONO
George c. DeLury, Jr.
8252 Courthouse
Bridgeport
8281 (bus)
Frank Reiser, 453 Alvarado Rd. Monterey
FR 5-5966 (res)
Pebble.Beach
FR 5-2631 (bus)
William F. Bryan
243 Salinas Street
HA 4-0844 (bus)
Salinas
HA 2-8672 (res)
NAPA
Co-chairman
Arthur M. Bierkle
Mrs. Howard Mclaughlin
1197 Whitney Avenue
BA 6-2011 - Ext. 252 (bus)
Bonnie Brae
Napa
BA 4-4967 (res)
Conn Valley Road, St. Helena
COUNTY CHAIRMEN - continued - page four
NEVADA
Col. J.C. Crockett
Route 2, Box 1159
Grass V. lley
273-7668 (bus)
PLACER
Mrs. Anita Tobey
271 Lincoln Way
Auburn
TU 5-2849
Robert Boon
Farnow Building
Roseville
Dr. Nicholas E. Bailey
Box 275
Loomis
OL 2-7285 (bus)
PLUMAS
Warren E. Souders
Greenville
SACRAMENTO
Norman Morrison
1117 Schiro Court
GI 3-5991 (bus)
Secramento
HI 7-3433 (res)
SAN BENITO
Mrs. Marie Latapie
818 Central
Hollister
ME 7-3222
Russell G. Smith, Jr.
357 Fifth Street
Hollister
ME 7-4457
SAN FRANCISCO
Alan Nichols
STAFF: End ly Pike
Street
MA 6-1566
1176 Market St.
San Francisco
(bas):
MA 6-1566
SAN JOAQUIN
Robert MJ Eberhardt
Staff: Md DeBolt
1520 N. San Joaquin
HO 4-8781 (bus)
1016 Calhoun Way NO 5-3493 (bus)
Box 1110, Stockton
BO 2-5507 (res)
Stockton
GR 7-4243 (res)
Robert M. Eberhardt
1520 N. San Joaquia
RD 4,8781 (bus)
Box 1110, Stockton
HO 2-5507 (ron)
COUNTY CHAIRMEN - continued - page five
SAN MATEO
Eugene J. Brenner
Staff: Sue Hoefer
Janin & Morgan
54 North B Street
Mills Tower
YU 1-0670 (bus)
San Mateo
343-0536
San Francisco
DI 3-2993 (res)
Evelyn Billington
SANTA CLARA
830 Main st. CC
Robert Winters
Eqs. Chairman: Mrs. Elsa Sandstrom
Lockheed Corporation
P.O. Box 266
3251 Hanover
DA 4-3311 Ext. 45051
Los Altos
DA 5-4922
Palo Alto
DA 2-4261 (res)
GANTA CRUZ
Charles Watkins
P.O. Box 742
Santa Cruz
GA 3-7832 (bus)
SHASTA
Mrs. Jane Fulton
1780 Barbara Road
Redding
CH 3-2753 (res)
John Fair
779 Joaquin
Redding
CH 1-0470 (bus)
George Martin, M.D.
1220 Almond Street
Redding
CH 1-2830 (bus)
STERRA
Mrs. Sophie Tschopp
P.O. Box "C"
Sierra City
BU 9-3447 (res)
SISKIYOU
Rod Baumbach, Jr.
612 So. Main Street
VI 2-2772 (bus)
Yreka
VI 2-2904 (res)
SOLANO
E. Ray Crabtree
P.O. Box 644
MI 2-8120 (bus)
Vallejo
HA 5-8340 (res)
William H. McPherson
718 Webster Street
Fairfield
HA 5-4080 (bus)
COUNTY CHAIRMEN - continued - page six
SONOMA
Mr. Charles LeManager
c/o Fluor Products Co.
P.O. Box 1267
LI 2-2281 Bus
Santa Rosa
W 5-7136 (bram)
Yes
Albert D. Elledge
6555 Enterprise Road
GA 1-4364 (bus)
Glen Ellen
LI 6-1614 (res)
Mrs. Paul Kelly
3270 Montecito Drive
Santa Rosa
STANISLAUS
Dr. Grant B. Bare
958 Wellesley Avenue
LA 9-0531 (bus)
Midesto
LA 3-6453 (rest)
SUTTER
Tom S. Miller
977 Hillcrest Avenue
SH 3-5418 (bus)
Yuba City
SK 2-1130 (res)
TEHAMA
Gordon Todd
Route 2, Box 2660
Red Bluff
385-1381 (bus) - Gerber
TRINITY
Robert Storts
Mayfork
NA 8-5454 (bus)
TUOLINNE
Ray T. Riverds
18 So. Washington Street
Somora
TULARE
Mrs. Florence Doe
P.O. Box 401
Visalia
RE 4-5079 (res)
Bill Rodgera
413 East Oak
Porterville
BU 4-6154 (rea)
COUNTY CHAIRMEN - continued - page seven
YOLO
Joe J. Richter
1316 Rancho Way
Woodland
MO 2-4301 (res)
YUBA
Dr. Robert C. Hall
Vice-Chairman: Gerald P. Booth
Rm 202, 423 - 4th St.
SH 2-1188 (res)
1905 Greeley Drive
Marysville
SH 2-2535 (bus)
Marysville
743-6301 (res)
743-7313 (bus)