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This file contains:
To: Leone Baxter From: H. R. Haldeman Re: Letter written on July 12th. Duplicate copy not scanned. 5 Pages. [Letter], 8/20/1962
To: Members of Public Relations Committee From: William M. Spencer. Re: Substance of Special Public Relations Committee Meeting August 8, 1962. 2 Pages. [Memo], 8/8/1962
To: Philip S. Boone From: H. R. Haldeman Re: Meeting of Public Relations Group. 1 Page. [Letter], 7/27/1962
To: Special Public Relations Committee From: Bill Spencer Re: Meeting on July 11th. 2 Pages. [Memo], 7/17/1962
To: Philip Boone From: Bill Spencer Re: Proposed Agenda, PR Committee Meeting. 3 Pages. [Memo], 5/26/1962
To: Bill Spencer From: Bob Haldeman Re: Report of Special PR Committee. 2 Pages. [Memo], 5/2/1962
To: Philip S. Boone From: H. R. Haldeman Re: Key Public Relations Advisory Group. 2 Pages. [Letter], 2/1/1962
To: Philip Boone From: Bill Spencer Re: Proposed Agenda, PR Committee Meeting. Duplicate copies not scanned. 4 Pages. [Memo], 5/26/1962
To: HRH From: WMS Re: Phil Boone 1 Page. [Memo], 5/15/1962
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WHSF: Returned, 63-26
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26128117
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WHSF: Returned, 63-26
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This file contains:
To: Leone Baxter From: H. R. Haldeman Re: Letter written on July 12th. Duplicate copy not scanned. 5 Pages. [Letter], 8/20/1962
To: Members of Public Relations Committee From: William M. Spencer. Re: Substance of Special Public Relations Committee Meeting August 8, 1962. 2 Pages. [Memo], 8/8/1962
To: Philip S. Boone From: H. R. Haldeman Re: Meeting of Public Relations Group. 1 Page. [Letter], 7/27/1962
To: Special Public Relations Committee From: Bill Spencer Re: Meeting on July 11th. 2 Pages. [Memo], 7/17/1962
To: Philip Boone From: Bill Spencer Re: Proposed Agenda, PR Committee Meeting. 3 Pages. [Memo], 5/26/1962
To: Bill Spencer From: Bob Haldeman Re: Report of Special PR Committee. 2 Pages. [Memo], 5/2/1962
To: Philip S. Boone From: H. R. Haldeman Re: Key Public Relations Advisory Group. 2 Pages. [Letter], 2/1/1962
To: Philip Boone From: Bill Spencer Re: Proposed Agenda, PR Committee Meeting. Duplicate copies not scanned. 4 Pages. [Memo], 5/26/1962
To: HRH From: WMS Re: Phil Boone 1 Page. [Memo], 5/15/1962
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
63
26
08/20/1962
Letter
To: Leone Baxter From: H. R. Haldeman
Re: Letter written on July 12th. Duplicate
copy not scanned. 5 Pages.
63
26
08/08/1962
Memo
To: Members of Public Relations Committee
From: William M. Spencer. Re: Substance
of Special Public Relations Committee
Meeting August 8, 1962. 2 Pages.
63
26
07/27/1962
Letter
To: Philip S. Boone From: H. R. Haldeman
Re: Meeting of Public Relations Group. 1
Page.
63
26
07/17/1962
Memo
To: Special Public Relations Committee
From: Bill Spencer Re: Meeting on July
11th. 2 Pages.
63
26
05/26/1962
Memo
To: Philip Boone From: Bill Spencer
Re: Proposed Agenda, PR Committee
Meeting. 3 Pages.
63
26
05/02/1962
Memo
To: Bill Spencer From: Bob Haldeman Re:
Report of Special PR Committee. 2 Pages.
Tuesday, September 04, 2007
Page 1 of 2
Box Number Folder Number Document Date
Document Type
Document Description
63
26
02/01/1962
Letter
To: Philip S. Boone From: H. R. Haldeman
Re: Key Public Relations Advisory
Group. 2 Pages.
63
26
05/26/1962
Memo
To: Philip Boone From: Bill Spencer
Re: Proposed Agenda, PR Committee
Meeting. Duplicate copies not scanned. 4
Pages.
63
26
05/15/1962
Memo
To: HRH From: WMS Re: Phil
Boone
1 Page.
Tuesday, September 04, 2007
Page 2 of 2
do Call
August 20, 1962
Dear Leone:
I had hoped to be able to discuss a couple
of things with you when I was there last week, but
there obviously was no opportunity.
I especially wanted to go over one of the
points you raised in your letter of July 12th regarding
your suggestion of a plan to unpopularise Brown in the
Church -- brought in by a group of Catholics. I
wonder if this is anything you would be able to give
me some further thoughts on by mail? If not, we
should try to discuss this at the earliest opportunity.
The Democratic effort by disenchanted
Democrats which you also mentioned is under way and
I think will be very worthwhile.
I know Nick Ruwe has been in touch with you
regarding your suggestion of a meeting with 12 of the top
people in San Francisco, and I hope this can be worked out.
Best regards.
WIN WITH NIXON!
H. R. Haldeman
Mrs. Leone Baxter
Whitaker & Baxter International
The Fairmont
San Francisco, California
July 17, 1962
Dear Leone:
I appreciated your letter of July 12.
Your memorandum to Dick regarding the
recommended meeting with some of your top
people there has also been noted.
A meeting of the Northern California
P.R. group is in the process of being set up.
I think we should get together soon and believe
Phil Boone is working on this.
I couldn't agree with you more on
getting programs initiated and handled by outside
groups. Your two suggestions in this connection
are good.
Many thanks, and
WIN WITH NIXON:
H. R. Haldeman
Mrs. Leone Baxter
Whitaker & Baxter International
The Fairmont
San Francisco, California
"Whitaker & Baxler International
PUBLIC RELATIONS. ECONOMIC AND POLITICAL COUNSELLING, NATIONAL AND INTERNATIONAL
The Fairment. Hill, fan Francisco
DOUGLAS 2-3200 CABLE ADDRESS: WABINT
CLEM WHITAKER
EUROPEAN OFFICE
PRESIDENT
DAVID CLAYTON
LEONE BAXTER
132 FLEET STREET
LONDON E.C.4
GENERAL MANAGER
7.12.62
Mr. Robert Haldeman, Campaign Manager
Nixon For Governor Headquarters
3908 Wilshire Boulevard
Los Angeles, California
Dear Bob:
You will see the importance of the enclosed memo to
Dick. In my judgment now is the best possible time
to do him the most good in this financial millieu.
I've been away but even at this late date must say
how warmly happy I was for you and all the others
there on Frimary Election Day. It's always great
after a big difference of opinion to have one's
judgment vindicated- as yours certainly was!
You probably have a hat full of good ideas on the
campaign and undoubtedly have received a plethora
of bad ones at this point. A couple of the best ones
which come to me here are:
1. I. plan to unpopularize Pat in the Church--
brought in by a group of Catholics themselves;
2. A Domocratic effort which would seem to Tall
together of its own volition, within the party-
prompted by disenchanted Democrats themselves.
Any time we can get programs going among great and
possibly determinative groups--handled by, of and for the
groups themselves we're away out in front, of course, of
any program necessarily handled by our own people from
outside such groups.
Hope to SCC you real soon.
Cordially
Seou
Leone Banter
CC: Honorable Richard Nixon
7.12.62
Honorable Richard M. Nixon
1035 Pacific Mutual Building
523 W. 6th Street
Los Angeles 14, California
Dear Dick:
Twelve of our top people here would like very much
to have a private talk with you at your earliest
convenience. (They include Gwin Follis, Jim Black,
Carl Lindeman, Walter Heas, Clark Beise, Don Russell,
Dave Zeilerbach and Jerd Sulliven who would make the
arrangements and steer the meeting along lines most
helpful to you--particularly in reference to finances.)
If you think it would be helpful I could brief you a
little in advance on these people's current observations,
reactions, positions and ideas which certainly will reach
you at such a meeting, as well as the possible helpfulness
at this time of each of the men.
Sincerely
Leone Baxter
LB:p
CC: Robert Maldeman
NIXON FOR GOVERNOR COMMITTEE
525 Market Street
San Francisco
file
* MEMORANDUM*
To:
Members of Public Relations Committee
From:
William M. Spencer
Subject:
SUBSTANCE OF SPECIAL PUBLIC RELATIONS COMMITTEE MEETING
AUGUST 8, 1962.
Distribution:
Robert Haldeman, Charles Farrington, Kai Jorgenson, Andrew
Downey Orrick, Herbert Kalmbach and Herbert Klein.
The following notes represent the substance of a meeting of the Northern
California Special Public Relations Committee held on August 8, 1962 at the
Press & Union League Club in San Francisco.
Those present were the following:
Edward Hillyer, Public Relations Counsel; Donald Galbraith, Foster
& Kleiser; Frederick Goerner, KCBS Radio; Arno Roessler, Public Relations
Counsel; Ray Peterson, Lennan & Newell; John Wilks, John Wilks & Associates;
Harold Williams, U.S. Steel.
Those absent were the following:
Joseph Blackburn, Batten, Barton, Durstine & Osborn Inc.; Harold
Belknap, Spreckles Sugar Co.; Ross Buell, Wells Fargo Bank; Thomas Ross,
Olin Manufacturing Co.; Michael Bloecher, Pacific Gas & Electric Co.;
Alexander Troffee, Kaiser Industries Ltd.
Roessler, as committee chairman, introduced those present and express-
ed appreciation for the participation of the members on the expanded committee.
He hoped that the meetings of the committee would be interesting and fruitful
and that constructive ideas that could be used by the Nixon campaign would
develop from them.
Spencer explained that the lack of general public relations counsel
in the Northern California campaign and the emphasis on conducting a Citizens
for Nixon type campaign to date made it mandatory that the campaign receive
public relations advice. He expressed appreciation to those present and
hoped that the conversation would develop in both a critical and constructive
fashion.
It was generally agreed by everyone present that the one-shot tele-
thon program at the end of the campaign would not represent intelligent use
of campaign funds. 'It was- felt that such a concentration of money and effort
inevitably means that a large part of the electorate is not reached by the
impaign advertising program. It was also thought that telethons in general
appear artificial and that it is difficult to convince an audience that the
questions being asked are not screened in advance. This, combined with the
problem of irresponsible questioning, results in a considerable waste of time.
The possibility of regional telethons was explored, combining them
with some broad promotion to increase the audience. There was some comment
that this would be a better approach to a telethon project than the single
four or six hour program. Roessler felt that local programming with local
questioning on local issues would have a considerable amount of merit. He
emphasized that the questioning should be by responsible people.
- 2 -
Galbraith, Hillyer, Goerner and Williams all emphasized the great
importance of the debates and felt that the entire campaign should defer to
them. Hillyer suggested the possibility of negotiating in advance the right
to use excerpts from the debates and then using such excerpts which are
favorable on paid TV time immediately after the debates. Goerner also
suggested that tapes of the debates dealing with populations be used in the
appropriate areas as soon after the debate as possible.
The committee was more or less in agreement that the press conference
is the best vehicle for creating a responsible and intelligent question and
answer session. It was strongly recommended that the campaign arrange to
tape press conferences wherever possible and to use the key questions and
answers from these taposon replays in those areas of the State dealing with
the issues involved in the questions.
At this point, it was emphasized that Northern and Southern Cali-
fornia do differ considerably and the importance of the lumber industry to
the Northeast/Northwestern part of the State was used as an example. It
was mentioned, for example, that the candidate should tape a series of
questions and answers or a series of statements on particular issues, for
replayin those areas of the State particularly concerned with those issues.
Hillyer felt strongly that by using excerpts from the debates or
from press conferences on paid TV or radio time the campaign could lessen
the risk of a stalemate or losing debate because of the total general im-
pression created during the whole course of the debate.
The committee was also in agreement that this should be a serious
campaign and that the general frivolity which is sometimes found in state-
wide elections should be avoided as much as possible. For example, the
committee felt that the political cartoon used on TV spots would be inappro-
priate. Williams even felt that the political rally as a vehicle for a TV
program was inappropriate in Northern California although it would probably
work in Los Angeles.
Fred Goerner brought up the problem of spot buying in Northern
California and urged that local coordination be emphasized. He stated, for
example, that the single spot used following the Lowell-Thomas news broad-
cast on KCBS is by far the best of the entire evening. Setting this as an
example, he urged that Hixon and Jorgenson consult in detail with local time
buyers before they commit themselves and that in buying spots they negotiate
each one time-by-time and station-by-station to obtain the maximum value.
The candidate's public image was discussed and the committee was in
agreement that the Nixon Mission Street appearance early in the primary with
the accompanying publicity was one of the best things that he did during the
entire campaign. The committee suggested that as many "impromptu" situa-
tions as possible be created for the candidate in his campaign trips through-
out the State.
In a brief discussion of fund-raising techniques, it was suggested
that "special event" fund-raising events are usually impractical and non-
productive. Williams also felt that the $100 plate dinner was too expensive,
and that more dinners should be held for less money. The committee generally
approved of the Christopher $11 plate dinners being held across the State.
Goerner suggested a "My Money is on Nixon" button to be sold for $1. The
committee also felt strongly that should Brown refuse to debate more than
once Nixon would, at least, accept the one debate as better than no debates
at all.
no P.R col R cum
July 27, 1962
Dear Phil:
I know Bill Spencer has been in touch with you regarding
a meeting of the Public Relations group. I certainly feel
it is important that this be done, and soon.
There are many things we should discuss regarding P.R. aspects
of the many phases of plans for the fall effort. We should
especially cover your group's thinking on telethens and
other uses of television, all candidates' scheduling,
campaign materials, overall themes, and most important -
approaches to win ever the uncommitted or unfriendly voters.
I wonder if it would work out to set up a meeting during the
week of August 5th or August 12th? Perhaps you would let me
know what time you might have available and I will try to
arrange my plans accordingly.
Best regards.
Sincerely,
M. R. Haldeman
Mr. Philip S. Boene
Dancer, Fitzgerald, Sample, Inc.
343 Sansome Street
San Francisco, California
no-call.
file
Special Public Relations Committee
July 17, 1962
Bill Spencer
MEETING ON JULY 11
HRH
Attending the meeting were Joe Blackburn, Arno Reessler and Ray Peterson. Fred Goerner
of CB3 could not attend but will receive a copy of these notes. The following was
discussed:
1. Although the general agreement was that the Telethon had been extremely success-
ful and productive of support for Nixon, it is felt that production techniques
were poor and that should the Telethon be done again in the Fall, considerable improve-
ment could be made. It was urged that the Telethon be repeated, and the possibility
of live remote pick-ups from throughout the State was discussed and urged. It vas
thought that approximately seven days before election would be the best time to have
another Telethon. Ray Peterson also urged strongly that the Telethon use George
Christopher in conjunction with Nixon and also that the Christopher and Nixon
families be included. It was urged that in all aspects of the campaign as much use
of the two families be made as possible.
2. Peterson also stressed that a joint Christopher-Nixon campaign would have many
advantages and urged that they run as a team whenever possible.
3. In regard to campaign timing, Blackburn felt that with a well-known name such
as Nixon it was not necessary to "blitz" the name during any short period during
the election. He thought that both the Nixon program and attacks on the opposi-
tion could be strung out through September to election day. It was stressed by
others, however, that basic attacks on the opposition should be made as late in the
campaign as possible in order to shorten the length of time which can be utilized
by the opposition to answer the attacks. This would not apply to basic attack in-
formation which is irrefutable and of obviously great and lasting merit.
4. A simple and strongly worded Nixon platform was urged. Constant criticiem is
heard that the Nixon position is not definable and that he refrains from dealing
in specifics on major topics. It was strongly urged by everyone that be condense
his position on different matters to the greatest extent possible and that language
as strong as possible be used.
5. The animated cartoon was suggested as a possible campaign technique. It was
strongly urged that originality and imagination be used in the development of the
entire advertising program. It vas recognized, however, that the advertising budget
to date has been extremely limited and that the campaign has not had a sufficient
opportunity to develop a widespread and fundamental advertising program.
It was stressed that this special PR committee should serve as an advisory group to
the Northern California campaign. The members were urged to send in to the Northern
California headquarters any ideas and thoughts they might have or any interesting
Special Public Relations Committee
- 2 -
July 17, 1962
reactions they might receive from other people. It Vas stated that although most
ideas in a political campaign are not used or prove impractical, every now and
then a nugget develops which can be instrumental in the development of the whole
program. Only by brainstorming-type sessions or constant alertness by members of
the committee to new ideas and concepts will we be able to develop the idea which
will become instrumental to Mr. Nixon's election.
Therefore, all members of the committee are urged to keep in close touch with the
Northern California headquarters.
us
WNB
/hg
No
This words Spence very good
I would, of course, like
Philip Boons
May 20, 1962
Bill Spenser
tosit in the meeting.
Proposed Agenda, PR Committee Meeting
Downay Orrick, Bob Haldemon
H
You have discussed with Downey Orrick the possibility of calling a meeting of your
committee someti e during the two weeks immediately following the election. Bob
Haldoman has discussed such a meeting with no, and has asked specifically that it be
hold.
Haldeman has alsked that your committee evaluate disisions which have been made in the
general field of advertising todate, and that it sake specific recommondations for
the general election period. Be has also asked for the views of your committee
regarding campaign siming for the general election.
with this in mind, I have drawn up a proposed agenda for such & recting, for you to
consider and to change as you think best.
Would 1t be pessible to do two things in regard to the meetings
1. Can members of your comm them be called on Monday to view the telethow taking
place on Tuesday evening?
2. Can committee members be asked to prepare a menorandum on the agenda
sufficiently in advance of the meeting to allow for sirculation amought
all other committee members?
If you have eny questions, please call no, or talk with Bob Haldeman directly,
was
COPY
Areas of Study:
s. Gemain Advertisings
The compaign concluded early that mest of its advertising budget for the primary
should be spent in two areas, television and outdoor advertising. It further decided
to limit its television to spots within the final two weeks of the campadyn and to
a four hour telethon on May 29th from 9:00 pm to 1:00 -
A general evaluation of these decisions is in order at this time. This evaluation
must take into account the extranely limited advertising budget within which the
campaign has been operating, 0.5 well as the fact that the telethen should be partly
or whally self-liquedating.
The evaluation should râlate specifically to similar decisions which will have
to be made for the general election.
the should endeavour to answer these questions:
1. In your opinion, was it correct to limit advertising largly to the TV
and billboard forms of media, and to what extent should other media be
used in the general election? Io there enough of a billboard display to make
an impact, should it have been increased at the expense of TV spote or should
it have been eliminated? Is the billboard itself effective, or could it be
improved?
2. If you have seen any of the TV spets, are they effective or could they
be improved? Is a series of spots better than GESO five adouts or fifteen
minute speech or rally broadeast?
3. Did you and your friends and associates think that the telethon was produce
tive of votes? How could the mechanics be improved? should a telethon be
hold just before the general election?
COPY
B. Tisings
Timing in a political campaigu met be related to advertising, to esalidate
scheduling, w attacks on the other candidate and to presentation of a positive
program. In this general area these questions met be answered)
1. The timing of an advertising will depend in part on the availability
of funds. However, assuming a reasonable advertising budget, when should
TV spots, newspaper advertising, billboard advertising and radio spote be
commenced in the general election?
2. To what extent should the candidate campaign during the summer months?
At what pednt should the campaign be officially "Laumohed"?
30 General criticism of the insumbent administration will probably continue
throughout the general election. However, should intensive astacks be
maintained from DOB until November, should they be restricted to a definite
period of weeks or months, or should intensive attacking came in the
form of "waves" throughout the campaign?
he The candidate will have presented a complete and articulate platform
to the voters by election day. Should the major elements of this platform
be presented during the last month or the slection, or should they be
presented over a period of months throughout the fall?
Co General Ideass
There is always & new approach to political campaigning. Do you recommend the
use of any campaign techniques for the fall which would be considered unique or
unusual?
Bill Spencer
5-2-62
Bob Haldeman
NBH
Dear Bill:
Thanks very much for the report of
your "Special" PR Committee.
X - date
This type of activity and thinking
can be extremely valuable to the campaign. I hope you
will continue to meet with this group and forward to us
promptly the results of your meetings for implementation.
File: No. Calif. - P.R. Com.
Your first report has been transmitted to the appropriate
people within the organization so that these ideas can be
incorporated in speeches and campaign programs.
Best regards.
suport to Barker Syi Farrington
I
cc
INTER-OFFICE MEMORANDUM
Nixon for Governor
To:
Bob Haldeman
Date: May 1, 1962
From: Bill Spencer
Subject:
Distribution:
Attached are four copies of a memo summarizing results of a meeting
we had with Joe Blackburn, Fred Goerner, and Joe Leoould. The ideas
are far from earthshaking but the Committee should at least know that
they are being sent south.
We will be using some of this stuff in our Northern California Newsletter
and speech material. Some of the material also ties in with scheduling.
W.M.S.
February 1, 1962
Mr. Philip S. Boone, Vice President
Dancer-Fitagerald-Sample, Inc.
343 Sansome Street
San Francisco 4, California
Dear Phil:
This letter will briefly recap our discussion the other evening regarding
the formation of a key Public Relations Advisory Group.
It is my understanding that you have agreed to head up such a group,
and that you will prepare a list of suggested members for our mutual
consideration prior to making any direct overtures.
It is agreed that this group will not be publicised in any way, and will
be asked to provide advice and counsel on a wide range of campaign
matters relating to all phases of Public Relations, including advertising,
promotion, campaign materials, and strategy.
I have discussed this with Milt Esberg and he has agreed to serve
on the Committee, and was very pleased that you were going to bring
it together.
I think this should be a small group limited to top professionals in the
various areas of Public Relations.
Since Leone Baxter has agreed to counsel with the Campaign Committee,
I would suggest that she be asked to join your group. You, Leone
and Milt, plus one or two others should probably de it. at the outset
at least.
I look forward to hearing from you. Best regards.
Sincerely,
H. R. Haldeman
cc: Mr. Milton H. Esberg. Jr.
File: No. Calif. P.R. Adv. Group
X B
X - Chron.
whole Esberg
Dancer-Fitzgerald- - Sample, Inc.
ADVERTISING
343 SANSOME STREET
PHILIP 5. BOONE
SAN FRANCISCO 4, CALIFORNIA
VICE PRESIDENT
YUKON 1-2010
Philip Boons
May 26, 1962
Bill Spances
Proposed Agenda, PR Committee Meeting
Downey Oredok, Bob Haldeman
You have discussed with Downey Orrdok the possibility of calling & meting of your
committee mometive during the two seeks insediately following the election. Bob
Haldeman has discussed such a meeting with 110, and has asked specifically that it be
held.
Heldoman has abred that your committee evaluate dicisions which have been made in the
general field of advertising todate, and that st make specific recommendations for
the general election period. He has also asked for the views of your committee
regarding campaign timing for the general election.
With this in mini, I have dram up A proposed agenda for such a meeting, for you to
consider and to change as you think best.
Would it be possible to do two things in regard to the meeting:
1. Can members of your committee be called on Monday to view the telethon taking
place on Tuesday evening?
2. Can committee members be asked to prepare a mecorandum on the agenda
sufficiently in advance of the meting to allow for circulation emolight
all other committee members?
If you have any questions, please call may or talk with Bob Haldeman directly.
Was
Avena of Studys
4. Campaign Advartisings
The earpaign concluded early that meet of its advertising budget for the primary
should be spent in two areas, television and outdoor advertising. It further decided
to limit its television to apoto within the final too weks of the compaign and to
a four hour telethon on they 29th from 9100 pm to 1:00 are
& general evaluation of these decisions is in order at this time. This evaluation
must take into account the extremely limited advertising budget within which the
campaign has been operating, as well as the fast that the telethon should be partly
or shally self-liquedating.
The evaluation should râlate specifically to sizilar decisions which will have
to be made for the general election.
We should endervour to answer these questions
1. In your opinion, was 1t correct to 19:10 advertising largly to the TV
and billboard forms of media, and to what extent should other modia be
used in the general election? Is there enough of a billboard display to make
an impact, should it have been increased at the expense of TV apota or should
it have been eliminated? Is the billboard itself effective, or could 1t be
inproved?
2. If you have seen any of the TV spote, are they effective or could they
be inproved? Is a series of spots better than one five simite or fifteen
nimite speech OF rally bebadoast?
30 Did you and your friends and associates that the telethon was produc-
tive of votes? How could the mechanics be inproved? Should a telethon be
held just before the general election?
B. Timings
Timing in & political campaign must be related to advertising, to candidate
scheduling, to attacks on the other candidate and to presentation of & positive
progres. In this general area these questions must be ensureds
1. The Maring of - advertising will depend in part on the availability
of funds. However, comming & reasonable advertising budget, when should
TV spote, novepaper advertising, billboard advertising and radio spote be
concenced in the general, election?
2. To what extent should the candidate compaign during the - months?
At what point should the campaign to officially "laumched"?
30 General criticism of the insumbent administration will probably continue
throughout the general election. However, should intensive abtacks be
maintained from now until November, should they be restricted to a definite
period of weeks or months, or should intensive atticking come in the
form of POSTOGR throughout the campaign?
40 The candidate will have presented a complete and articulate platform
to the voters by election day. Should the major elements of this platform
be presented during the last month of the election, or should they be
presented over a period of months throughout the fall?
G. General Ideast
There is always B now approach to political campaigning. Do you recommend the
use of any compaign techniques for the fall which would be considered unique or
United
Bob -
I understand that you plan to draw up an
agenda for a Boone Committee meeting.
I remand you that the enclosed memo and
agenda was sent to Phil Boone in May. He has
C
since communicated with his Committee, although I
cannot verify this afternoon that the agenda as prepared
by me also went to his committee.
I suggest you call him.
Bill
B.R. No. Carif.
INTER-OFFICE MEMORANDUM
Nixon for Governor/
To:
HRP
Date:
From:
WMS
Subject.
Phil Boone
1 6"
Distribution.
Ret your Boone inquiry, to my knowledge his PR Committee has not met or
acted since our last sirport meeting. Me are using him no 9 Nixon speaker
before the Daughters of the Eastern Star on May 20th.
Could - convene this group for a post-June 5 evaluation session? I would
suggest a meeting no later than June H 15, and I would urge that each member
of the committee prepare in advance, for circulation in advance, a memo
containing his recommendations for the general.
M
WWS