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This file contains:
Nixon for Governor Campaign Organization rosters of campaign chairmen (continued - beginning alphabetically with Monterey County Campaign Co-Chairmen). 31 pages total. 1 oversized page not scanned. [Other Document], n.d.
Report on Public Relations for the Nixon for Governor campaign. 4 pages. [Report], n.d.
Report on Field Operations for the Nixon for Governor campaign. Includes structure, functions, methods, and basic materials. 2 pages. [Report], n.d.
Report on Party Liason (between the Candidate, County Republican Central Committees, elected Republican officeholders, and Nixon for Governor Campaign) of the Nixon for Governor campaign. 4 pages. [Report], n.d.
Report on the Contact Program of the Nixon for Governor campaign. 4 pages. [Report], n.d.
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WHSF: Returned, 64-15
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26128153
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WHSF: Returned, 64-15
description
This file contains:
Nixon for Governor Campaign Organization rosters of campaign chairmen (continued - beginning alphabetically with Monterey County Campaign Co-Chairmen). 31 pages total. 1 oversized page not scanned. [Other Document], n.d.
Report on Public Relations for the Nixon for Governor campaign. 4 pages. [Report], n.d.
Report on Field Operations for the Nixon for Governor campaign. Includes structure, functions, methods, and basic materials. 2 pages. [Report], n.d.
Report on Party Liason (between the Candidate, County Republican Central Committees, elected Republican officeholders, and Nixon for Governor Campaign) of the Nixon for Governor campaign. 4 pages. [Report], n.d.
Report on the Contact Program of the Nixon for Governor campaign. 4 pages. [Report], n.d.
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
64
15
n.d.
Other Document
Nixon for Governor Campaign Organization
rosters of campaign chairmen (continued -
beginning alphabetically with Monterey
County Campaign Co-Chairmen). 31 pages
total. 1 oversized page not scanned.
64
15
n.d.
Report
Report on Public Relations for the Nixon for
Governor campaign. 4 pages.
64
15
n.d.
Report
Report on Field Operations for the Nixon for
Governor campaign. Includes structure,
functions, methods, and basic materials. 2
pages.
64
15
n.d.
Report
Report on Party Liason (between the
Candidate, County Republican Central
Committees, elected Republican
officeholders, and Nixon for Governor
Campaign) of the Nixon for Governor
campaign. 4 pages.
64
15
n.d.
Report
Report on the Contact Program of the Nixon
for Governor campaign. 4 pages.
Monday, October 01, 2007
Page 1 of 1
Monterey County Campaign Co-Chairmen (Northern California)
Frank Reiser
1046 Marchetta Lane
Pebble Beach, Calif.
Telephone:
Ofc: FR 5-5966
Res: FR 5-2631
William F. Bryan
243 Salinas Street
Salinas, Calif.
Telephone:
Ofc: HA 4-0844
Area VII Chairman
George Tomlinson
P. O. Drawer 5185
Carmel, Calif.
Telephone: Ofc: MA 4-6456
MONTEREY COUNTY
Napa County Campaign Chairman (Northern California)
Arthur N. Bierkle
1197 Whitney Avenue
Napa, Calif.
Telephone:
Ofc: BA 6-2011, Ext. 252 (Bus. -Imola)
Res: BA 4-4967
Area IV Chairman
Russ Clarke
245 E. Standley Street
Ukiah, Calif.
Telephone: Ofc: Ho 2-2901
NAPA COUNTY
Nevada County Campaign Chairman (Northern California)
Col. J. C. Crockett
Route 1, Box 1159
Grass Valley, Calif.
Telephone: Ofc: 273-7668
Area IIA Chairman
Carl E. Bash
5893 Pine View Drive
Paradise, Calif.
Telephone: OW 1-3379
NEVADA COUNTY
Placer County Campaign Chairman (Northern California)
Dr. Nicholas E. Bailey
Box 275
Loomis, Calif.
Telephone: Ofc: OL 2-7285
Area IIB Chairman
Marvin Shupe
Box 52
Hathaway Pines, Calif.
Telephone: Ofc: PA 8-3252
PLACER COUNTY
Plumas County Campaign Chairman (Northern California)
Vadney Murray
30 Main Street
Quincy, Calif.
Telephone:
Ofc: 331 (Quincy)
Area IIA Chairman
Carl E. Bash
5893 Pine View Drive
Paradise, Calif.
Telephone: OW 1-3379
PLUMAS COUNTY
Riverside County Campaign Chairman (Southern California)
Mr. George Reade, Jr.
DeAnza Chevrolet Company
3633 Market Street
Riverside, Calif.
Telephone: Ofc: OV 3-3460
Res: OV 3-1466
Riverside County Campaign Finance Chairman
Mr. Norman J. Davis
38656 Florence Avenue
Beaumont, Calif.
Telephone: Ofc: OV 3-4000, Ext. 232
Res: 845-1982
RIVERSIDE COUNTY
Sacramento County Campaign Chairman (Northern California)
Norman Morrison
1117 Schiro Court
Sacramento, Calif.
Telephone: Ofc: GI 3-5991
Res: HI 7-3433
Area VIII Chairman
George W. G. Smith
P. O. Box 205
Courtland, Calif.
Telephone: Ofc: SP 5-2706
SACRAMENTO COUNTY
San Benito County Campaign Chairman (Northern California)
Area VII Chairman
George Tomlinson
P. O. Drawer 5185
Carmel, Calif.
Telephone: Ofc: MA 4-6456
SAN BENITO COUNTY
San Bernardino County Campaign Chairman (Southern California)
Mr. James A. Smith
Attorney at Law
347 Court Street
San Bernardino, Calif.
Telephone: Ofc: TU 9-9487
Res: PY 2-1205
SAN BERNARDINO COUNTY
San Diego County Campaign Co-Chairmen (Southern California
Admiral Leslie E. Gehres, USN (Ret'd)
San Diego County Nixon Headquarters
1179 5th Avenue
San Diego 1, Calif.
Telephone: Ofc: BE 4-3691
Res: HO 6-3567
Bus. Ofc: BE 2-7311, Ext. 65
or BE 2-0338
Mr. Frank A. Thornton
1729 Rancho Cajon
El Cajon, Calif.
Telephone: Ofc: AC 4-3311
Res: HI 2-1557
San Diego County Finance Chairman
Mr. C. Arnholt Smith
U. S. National Bank
Second and Broadway
San Diego 1, Calif.
Telephone: Ofc: BE 3-8041, Ext. 257
SAN DIEGO COUNTY
San Francisco County Campaign Chairman (Northern California)
Alan Nichols
583 Market Street
San Francisco, Calif.
Telephone:
Ofc: DO 2-3134
Area VI Chairman
Al Derre
Crocker-Anglo Bank
1 Sansome Street
San Francisco, Calif.
Telephone: Ofc: YU 2-8000
SAN FRANCISCO COUNTY
San Joaquin County Campaign Chairman (Northern California)
Robt. M. Eberhardt
Box 1110
Stockton, Calif.
Telephone: Ofc: Ho 2-5507
Area VIII Chairman
George W. G. Smith
P. O. Box 205
Courtland, Calif.
Telephone: Ofc: SP 5-2706
SAN JOAQUIN COUNTY
San Luis Obispo County Campaign Chairman (Southern California)
Mrs. Warren A. Sunshimer
1792 Conejo
San Luis Obispo, Calif.
Telephone: Ofc: LI 3-1600
Res: LI 3-2468
San Luis Obispo County Campaign Finance Chairman
Alden L. Angerer, M.D.
1235 Osos Street
San Luis Obispo, Calif.
Telephone: Ofc: LI 3-4800
Res: LI 3-1631
SAN LUIS OBISPO COUNTY
San Mateo County Campaign Chairman (Northern California)
Eugene J. Brenner
Jamin & Morgan
Mills Tower
San Francisco, Calif.
Telephone: Ofc: YU 1-0670
Area VII Chairman
George Tomlinson
P. O. Drawer 5185
Carmel, Calif.
Telephone: Ofc: MA 4-6456
SAN MATEO COUNTY
Santa Barbara County Campaign Chairman (Southern California)
Mr. Claude Morter
Hardware Mutual
P. O. Drawer A
Santa Barbara, Calif.
Telephone: Ofc: WO 5-5271
Res: WO 5-2523
Santa Barbara County Campaign Finance Chairman
Robert M. Jones
Attorney at Law
21 East Canon Perdido
Santa Barbara, Calif.
Telephone: Ofc: WO 2-0011
Res: WO 6-3618
SANTA BARBARA COUNTY
Santa Clara County Campaign Chairman (Northern California)
Art Carmichael
820 Bird Ave
San Jose, Calif.
Telephone: Ofc: CY 5-1095
Area VII Chairman
George Tomlinson
P. O. Drawer 5185
Carmel, Calif.
Telephone: Ofc: MA 4-6456
SANTA CLARA COUNTY
Santa Cruz County Campaign Chairman (Northern California)
Charles Watkins
P. O. Box 1742
Santa Cruz, Calif.
Telephone:
Ofc: GA 3-7832
Volunteer Office Secretary
Mrs. Lela Sevasey
Nixon Santa Cruz H. Q.
St. George Hotel
Santa Cruz, Calif.
Area VII Chairman
George Tomlinson
P. O. Drawer 5185
Carmel, Calif.
Telephone: Ofc: MA 4-6456
SANTA CRUZ COUNTY
Shasta County Campaign Co-Chairmen (Northern California)
Mrs. Jane Fulton
1780 Barbara Road
Redding, Calif.
Telephone:
Ofc: CH 3-2753
Mr. John Fair
O. - Bank of Stockton
H - 779 Joaquin
P. O. Box 1110
Redding, Calif.
Stockton, Calif.
Telephone
Ofc: CH 1-0470
Dr. George Martin
1220 Almond Street
Redding, Calif.
Telephone:
Ofc: CH 1-2830
SHASTA COUNTY
Sierra County Campaign Chairman (Northern California)
Dario D'Andrea
Box 777
Loyalton
Telephone: Ofc: WY 3-4470
Area IIA Chairman
Carl E. Bash
5893 Pine View Drive
Paradise, Calif.
Telephone: OW 1-3379
SIERRA COUNTY
NORTHERN CALIFORNIA COUNTIES
Siskiyou County Campaign Chairman: (Northern California)
Rod Baumbach, Jr.
612 So. Main Street
Yreka, Calif.
Telephone: Ofc: VI 2-2772
SISKIYOU COUNTY
Solano County Campaign Chairman (Northern California)
E. Ray Crabtree
P. O. Box 644
Vallejo, Calif.
Telephone:
Ofc: MI 2-2120
Area III Chairman
Robert Power
322 Nut Tree Road
Vacaville, Calif.
Telephone: Ofc: HI 8-6411
SOLANO COUNTY
Sonoma County Campaign Chairman (Northern California)
Richard Hogan
6910 Sebastopol Ave.
Sebastopol, Calif.
Telephone:
Ofc: VA 3-4479
Res: VA 3-4217
Area IV Chairman
Russ Clarke
245 E. Standley Street
Ukiah, Calif.
Telephone: Ofc: Ho 2-2901
SONOMA COUNTY
Stanislaus County Campaign Chai rman (Northern California)
Dr. Grant E. Bare
958 Wellesley Ave.
Modesto, Calif.
Telephone: Ofc: LA 3-2747
Area VIII Chairman
George W. G. Smith
P. O. Box 205
Courtland, Calif.
Telephone: SP 5-2706
STANISLAUS COUNTY
Sutter County Campaign Chairman (Northern California)
Tom S. Miller
977 Hillcrest Ave.
Yuba City, Calif.
Telephone:
Ofc: SH 3-5418
Res: SH 2-1130
Area III Chai rman
Robert Power
322 Nut Tree Road
Vacaville, Calif.
Telephone: Office HI 8-6411
SUTTER COUNTY
Tehama County Campaign Chairman (Northern California)
Mr. Gordon Todd
Route 2, Box 2660
Red Bluff, California
Telephone: Ofc: 385-1381 (Gerber)
TEHAMA COUNTY
Trinity County Campaign Chairman (Northern California)
TRINITY COUNTY
Tulare County Campaign Chairman (Northern California)
Florence Doe
P. O. Box 401
Visalia, Calif.
Telephone: Ofc: RE 4-5079
Area IX Chairman
Melville Willson
P. O. Box 1168
Fresno 15, Calif.
Telephone: Ofc: AD 3-3177
TULARE COUNTY
Toulumne County Campaign Chairman (Northern California)
Ray T. Edwards
18 So. Washington St.
Sonora, Calif.
Area II B Chairman
Marvin Shupe
Box 52
Hathaway Pines, Calif.
Telephone: Ofc: PA 8-3252
TOULUMNE COUNTY
Ventura County Campaign Chairman (Southern California)
Mr. Robert D. Nesen
P. O. Box 1312
Oxnard, Calif.
Telephone: Ofc: HU 3-2258
Res: HU 2-4446
Ventura County Campaign Finance Chairman
Mr. Ralph T. Viola
1626 Pine Street
Oxnard, Calif.
Telephone: Ofc: HU 6-6322
Res: HU 3-3078
VENTURA COUNTY
Yolo County Campaign Chairman (Northern California)
Joe J. Richter
1316 Rancho Way
Woodland, Calif.
Telephone:
Ofc: MO 2-4301
Area III Chairman
Robert Power
322 Nut Tree Road
Vacaville, Calif.
Telephone: Ofc: HI 8-6411
YOLO COUNTY
Yuba County Campaign Chairman (Northern California)
Dr. Robert C. Hall
Room 202
423 Fourth St.
Marysville, Calif.
Telephone:
Ofc: SH 2-2535
Area III Chairman
Robert Power
322 Nut Tree Road
Vacaville, Calif.
Telephone: Ofc: HI 8-6411
YUBA COUNTY
PUBLIC RELATIONS
Introduction
The principal task of public relations in a political campaign is to translate
the record, personality and philosophy of the candidate in terms which will have the
most favorable impact upon the electorate -- and, subsequently, to disseminate those
impressions as widely and as often as there are techniques of communication available
to do SO.
Since the success of any campaign depends entirely upon the extent to which
this "good will" is established, it is inevitable that every activity of both the candidate
and his campaign organization be related directly to this concept of public relations.
For this reason, the public relations effort of the Nixon for Governor Campaign neces-
sarily intermeshes with all other campaign efforts; and, conversely, all other phases
of the campaign must be keenly sensitive to this public relations requirement.
Dick Nixon's candidacy in the 1962 California gubernatorial contest is unique
in our Country's political history. In essence, the voters of this State -- soon to be
the largest in the Union -- are being given the opportunity, not merely to replace a
"bad" Chief Executive with a "good" one, but to elect as Governor an experienced,
proven and decisive leader who, by virtue of 14 years of distinguished public service,
is today the Californian best known and most widely respected throughout the world.
Never before have the people of any state been presented with the opportunity
to elect such a man as their Governor. This fact constitutes Dick Nixon's greatest
single campaign asset. Combined with the unprecendented challenges facing California
in the years immediately ahead, and the consequent need for strong and aggressive
leadership, it is the key to victory in November!
Responsibility
The Public Relations Division of the Nixon for Governor Campaign will be
responsible for all activities and operations in the public relations field, in its broadest
sense including the management and direction of the campaign advertising, publicity,
materials, and speakers programs. Its efforts will also be extended to the servicing
in every appropriate manner of all other divisions of the basic campaign structure.
In addition, it will also be the obligation of the Public Relations Division
to develop and, where authorized, to implement special campaign activities which are
commensurate with the continuing requirement for the most effective and advantageous
presentation of the Candidate and his campaign to the people of the State.
(PR-1)
Organization
Authority for the Division's operations derives from the Director of Public
Relations who, reporting to the Campaign Manager through the Executive Director,
carries out the general policies of the Public Relations Advisory Committee.
Accordingly, all matters relating to campaign public relations, whether
emanating from outside or within the Division, require his direct attention and
administration.
The Director of Public Relations bears ultimate responsibility for the four
major activities of the Division, and exercises personal supervision over its staff
members in specific areas of performance.
In the guidance of all campaign advertising, the Director of Public Relations
maintains constant liaison with the advertising agency retained for the State campaign,
and participates in all consultations concerning the form and scope of advertising pro-
grams proposed by himself and others for application to the campaign.
He also co-ordinates closely with the Agency and the Headquarters Admin-
istrative Director in the development of basic campaign materials to be used either
for sale or for general distribution.
Publicity
The Campaign News Bureau, whose Chief reports to the Director of Public
Relations, is responsible for the preparation and dissemination of all publicity relating
to the campaign.
Included in this requirement are news releases on appointments within the
over-all campaign organization, statements of individuals in behalf of the Candidate,
feature stories concerning both the Candidate and the campaign, and specific reporting
assignments aimed at strengthening the basic publicity impact.
The News Bureau also prepares the Campaign News Letter.
In order that this activity may be developed and sustained with maximum
effectiveness, it is essential that all publicity releases, regardless of their source,
be centrally co-ordinated as to timing, format, and method of dissemination.
For Southern California, this control point is the State News Bureau office
in Los Angeles. For Nothern California, it is the Northern California News Bureau
office in San Francisco, which reports directly to the State Headquarters.
(PR-2)
To facilitate the closest possible liaison between these staff operations
and the individual counties, it is contemplated that each Nixon County Chairman will
appoint a volunteer Public Relations Committee for the County and/or designate one
individual responsible to him who will serve as a point of local contact for the News
Bureau.
This procedure will permit the desired division of responsibility in so far
as local releases are concerned, and, at the same time, assure the maintenance of
policy control from the central News Bureau.
Advertising
Recognizing both the importance of an effective and well-integrated adver-
tising program to the campaign and the high cost of time and space in the various
media, it was agreed by the Candidate and his advisors at the outset of the campaign
that this phase of the public relations effort could best be implemented by retaining
a single agency to conduct the advertising for the entire statewide campaign.
Accordingly, Hixson & Jorgensen of Los Angeles was selected on the basis
of its strong representation of a substantial number of outstanding California clients,
and its long and well established relationship with all media throughout the State.
The Agency's efforts are governed by policies laid down by the Candidate,
including the imperative consideration of obtaining maximum value for every adver-
tising dollar expended.
Consequently, while the advice and counsel of those acquainted with certain
unique local advertising problems is desirable and will be appropriately solicited by
the Agency, the wishes of the Candidate and the achievement of long-range campaign
objectives in this area require that Hixson & Jorgensen maintain ultimate responsiblity
for all phases of the Nixon for Governor Campaign advertising for the State.
Any other course would result in waste, duplication and unwarranted deviations
from the themes and policies established and/or approved by the Candidate.
Speakers Bureau
The Campaign Speakers Bureau functions for the primary purpose of pro-
viding appropriate, qualified spokesmen for the Candidate to groups, clubs and others
forums throughout the State which request such appearances.
The Speakers Bureau Manager reports to the Director of Public Relations,
and has the specific task of recruiting, training and assigning an adequate and
representative roster of speakers, including entertainment personalities, as well as
of promoting the services of the Bureau to the end of building a maximum volume of
requests.
(PR-3)
In addition, it is the responsibility of the Speakers Bureau to provide top-
level speakers to substitute for the Candidate, when desired, before those gatherings where
he is unable to appear personally.
It is expected that most, if not all, of the individual county and community
organizations will maintain Speaker Committees for the purpose of filling local needs
in this area of campaign activity.
Here, again, maximum co-ordination among all units of the campaign organi-
zation is essential to maximum performance; and each County and Community Chairman
should assign to a volunteer the responsibility for liaison with the Speakers Bureau
Manager to assure maximum coverage of all available forums.
A "Speakers Manual" will be provided to each County and Community Chair-
man, to each Speaker Committee Chairman, and to all members of the Campaign
Speakers Bureau. This Manual will contain basic information relative to the Candi-
date's position on major State issues, and will be supplemented periodically by up-
dated supporting material to aid the speakers in both their formal presentations and
their responses to audience questions.
(PR-4)
FIELD OPERATIONS
In order to give volunteers throughout the state maximum opportunity to take part in the
campaign, a Nixon campaign committee will be formed in every community. Community
campaign committee chairmen will be appointed by the county campaign chairmen, and their
grassroots activities will be coordinated by the Field Director with the assistance of a
number of field men. The following is an outline of the structure, functions, methods and
basic materials of the field organization:
A. STRUCTURE
1. Full-time field director
2. Part-time volunteer field men to serve as liaison between field director
and county and community chairmen.
3. County chairmen
4. Division chairmen (in large counties only)
5. Community chairmen
Community units are based on city, town or other geographical
boundaries rather than assembly district lines.
6. Precinct chairmen
Ideally, community chairmen should assign volunteers to particular
precincts to serve as precinct chairmen. Where this is not feasible,
community chairmen will use volunteers in whatever way and whatever
part of the community they can be most effective.
B. FUNCTIONS
1. Basic functions
a. Establish, man and finance community headquarters.
b. Canvass all voters (door-to-door or by telephone) to:
(1) Urge support of Nixon for Governor;
(2) Distribute campaign literature, bumper strips and buttons;
(3) Recruit Nixon volunteers;
(4) Obtain funds for support of community headquarters;
(5) Determine which voters intend to vote for Nixon;
(6) Determine why anti-Nixon voters oppose him.
C. Register unregistered pro-Nixon voters.
This need not be done where the Republican precinct
organization does the job effectively, but in most commu-
nities it will be necessary to either supplement the work
of the Republican precinct organization or do the entire job.
d. Get out the Nixon vote.
On June 5 this will be done by telephoners with the assist-
ance of poll-checkers. On November 6 it will be done on a
door-to-door basis by the Republican precinct organization
with the assistance of Nixon volunteers.
(FO-1)
2. Supplemental functions
a. Turn out crowds for rallies
b. Get out mass mailings
c. Distribute to undecided and anti-Nixon voters special campaign
literature designed to answer anti-Nixon arguments revealed by
first canvass.
d. Organize groups of Nixonetts
e. Sell Nixon jewelry
C. METHODS
1. Provide written instructions for all echelons describing in detail what is
to be done and how to do it.
2.
Establish deadlines for completion of each phase of the program.
3. Require periodic progress reports from each echelon.
4. Provide continuing supervision of county and community chairmen by
field director and field men to make sure program is carried out on
schedule.
5. Give county and community chairmen and their principal lieutenants
an opportunity to meet the candidate and receive assurance he knows
who they are and is aware of what they are contributing to the campaign.
6.
Avoid conflict with Republican precinct organization and duplication of
effort.
a. Establish harmonious relations between field organization
and precinct organization leaders.
b. Perform precinct organization functions (e.g., registration)
only in areas where precinct organization needs help.
7. Establish efficient procedure for promptly assigning volunteers to jobs
within their abilities and interests.
D. BASIC MATERIALS
1. Handbook for Community Organization
2. Instructions for conducting door-to-door and telephone canvasses and
getting out the vote.
3.
Precinct maps
4.
Precinct sheets
5.
Campaign literature, bumper strips, buttons and jewelry.
(FO-2)
PARTY LIAISON
A direct liaison between the Candidate, County Republican Central
Committees, elected Republican officeholders, and Nixon for Governor Campaign
leadership is essential to the campaign. Over-all coordination will result in a more
effective operation.
RESPONSIBILITIES OF DIRECTOR OF PARTY LIAISON
The responsibilities of the Director of Liaison will include such things
as, but not limited to, the general assistance in day by day problems confronting
various chairmen as the campaign progresses. These problems will vary from
county to county and it will be the responsibility of the Director of Liaison to deter-
mine the most effective and efficient way to expedite these problems, and to be of
the greatest assistance to whatever leadership is requesting aid.
The liaison will act as a transmission belt between this leadership and the
Nixon State Campaign organization, and be responsible for four programs, listed
below, and other related activities outlined in more detail on the following pages:
1. Liaison with elected and appointed Republican Leadership.
2. Liaison with Nixon for Governor Campaign leadership.
3. Organization and direction of the "Friendly Ear" Program.
4. Organization and liaison with the "Legislative Alumni" program.
LIAISON COORDINATION REPUBLICAN ORGANIZATIONS
County Republican Central Committees and the Chairmen in all other
Republican organizations give the Republican Party the year round day by day
leadership which is the sound and vital base from which all Republican success
stems.
To effect the best possible coordination with these dedicated and influen-
tial leaders, the Director of Liaison will make available to them various campaign
facilities and aid them, when possible, in any area they might request.
County central committees have in the past worked at a disadvantage,
due to lack of campaign coordination. It is hoped that the Central Committee Chair-
men and Republican leadership will accept this program as a sincere effort on the
part of the Nixon Campaign to keep them appraised of the campaign activities and the
(PL-1)
campaign desire for their valuable and astute appraisals and suggestions. Without
their devoted time and energy, our Party could not exist but with their enlightened
interest and help our campaign and the campaigns of other Republican candidates will
reach a greater and more effective strength.
ANTICIPATED LIAISON FUNCTIONS
1.
Establish a good working relationship with all County Chairmen,
Republican Central Committee members, and party volunteer
organizations.
2. Keep in constant contact with all in "1. "
3. Keep abreast of County Chairmen's problems and coordinate with
RN campaign staff assignee in an effort to help deal with the
following:
(a)
Complaints in all areas of campaign
(b)
Finance problems
(c)
Speakers problems
(d)
Precinct organization weakness
(e)
Candidate problems
(f)
Ethnic groups
(g)
Interparty disagreements
4. Aid in sources of securing information. This information can be
given to other campaign staff members.
(a)
Voting trends in area
(b)
C.S.O. activities
(c)
C.D.C. activities
(d)
Democrat area issues
(e)
Republican Area issues
5.
Establish working relationship with other Republican Organizations
(a)
Federated Republican Women
(PL-2)
(b)
Young Republicans
(c)
Republican Assembly
(d)
Republican Associates
(e)
Others
6. Aid leadership with any problem arising from any programs
we are using.
LIAISON COORDINATION
NIXON CAMPAIGN COUNTY AND COMMUNITY CHAIRMAN
The organization and direction of the local Nixon for Governor Chairman
is the direct responsibility of the Field Organization; however, it is of vital impor-
tance that there be cooperation and understanding between the Nixon Chairman and
the official Republican Organizations. As the campaign progresses there might arise
occasions when it will be necessary for liaison with various elements, if so, it will be
available.
The Chairman must also have a direct contact with the State Headquarters,
and because the Field Organization will be a moving one, the Director of Liaison will
assume this responsibility and will route the varied requests to the correct campaign
area for immediate attention.
"FRIENDLY EAR" PROGRAM
The name identification of the "Friendly Ear" describes its purpose. This
program was initiated because of the many phone inquiries needing attention and the
genuine interest in all persons seeking advice, lending criticism, and offering informa-
tion.
Since it is important that all inquiries to the State Headquarters be handled
with courtesy and in an efficient manner, the volunteers used in the "Friendly Ear"
program must have the ability to listen and analyze conversations. Therefore, these
volunteers will be carefully chosen from the ranks of executive personnel, i.e. retired
Army, Navy, Air Force officers and professional people.
The Chairman of this program will be responsible for evaluating call impor-
tance and routing to the Director of Liaison for distribution to correct campaign area
for follow-up.
The "Friendly Ear" program will be staffed full time in the Headquarters
office and may be expanded to include at least two other well-located community centers.
(PL-3)
All community centers should feel free to initiate the same type program
and, if they desire, should forward to me all information they feel pertinent to the
campaign, SO that these like programs can be coordinated.
LEGISLATIVE ALUMNI
The former elected representatives of the Republican Party who no longer
hold public office comprise a group of leaders, who as Legislative Alumni can carry
a great impact on the voting public. Although, many of them are not active in the
political arena today, they have the respect and following deserved by former legis-
lators. These Alumni can and will be an asset to the community leadership of the
Nixon Campaign, and because of past committee experience and the attention they
have given to watching their former committees through the years, their value is
immeasurable on Task Forces.
This committee will also be one which can initiate endorsements or
resolutions on issues, work effectively on a precinct level in the influencing of the
voter, serve as members of the speaker's bureau, and assist with recommendations
of financial contributors and workers in the campaign.
Only two congressional districts in the State have no Legislative Alumni in
residence. Although the overall number is small, their base is broad and very
effective.
Assemblyman Fluornoy will be responsible for assigning these Alumni to
Task Forces in their specific fields.
The Party Liaison Director will be responsible only for the Organization
and Liaison with this committee; other than this they will function entirely independently.
(PL-4)
CONTACT PROGRAM
GENERAL
Major Function: The Contact Division will organize active support for Dick Nixon's
candidacy among many occupational, trade, nationality, veteran, college and other
"similar interest" groups in every one of California's 58 counties.
Method of Contact: The program will make primary use of person-to-person
contact by word-of-mouth, letter or telephone to gain maximum support. Each
individual approached by a fellow tradesman, fellow veteran or fellow Lithuanian-
American, for instance, will be asked to commit himself to Dick Nixon's candidacy
and work for Dick Nixon's nomination and election as Governor.
Philosophy of Program: Underlying the philosophy of the Contact Division is the
conviction that persons can be effective politically among those with whom they have
a "community of interests" such as fellow doctors, fellow electricians, fellow scholars,
etc.
California Population: This program recognizes that the community of interests
among persons in the same occupation or same nationalities group, for example,
often is stronger than among persons in the same neighborhood. This is especially
true in urban California areas with large transient populations including many new
residents in the state.
Emphasis on Urban Areas: Primary stress of the program will be made in larger
cities and surrounding areas among organized groups in many categories that can be
contacted by the use of current membership lists. But the program will not overlook
groups such as farmers and ranchers that tend to be located in less populated areas.
Participation of Democrats and Independents: Members of the various groups organized
through the contact program will be urged to support Dick Nixon regardless of Party
affiliation. The effort also will be made to have Democrats and Independents, as well
as Republicans, serve in the volunteer leadership of the occupational, trade, national-
ities and other groups organized through the Contact Division.
Financing of Program: A budget will be prepared by the Contact Director so infor-
mational materials needed for the program can be made available to key persons.
Although it is desirable that each contact group support its own activities through
member contribution, in some cases, other campaign funds will be needed to get a
group started or to finance its program. This will be determined on an individual
basis by the contact program leadership working in consultation with others in the
campaign organization.
Supervision or Program: Administration of the state-wide contact program will be
centralized in the Los Angeles office of the Contact Director. A Contact Chairman
(CP-1)
in San Francisco will outline and coordinate the Contact Program in Northern
California and its counties.
Goal of Program: The Contact Program will be kept as flexible as possible to
accommodate differences in approach and organization of the various groups that
are organized. Each contact group in every part of the state, however, will have
the same goal of broadening the active support and voting strength of Dick Nixon
among organized "non-neighborhood" groups.
Reaching the Voter: In conjunction with the Nixon Field organization, the Contact
Program will give the campaign a "double" means of reaching the voter at his work
and at his home. The Contact Program will also reach many voters through the
organization of non-Republican groups in which individuals have a personal interest.
ORGANIZATION
State-wide and Southern California: Contact Director oversees the state-wide
program with special emphasis on Southern California counties.
Northern California: Contact Chairman in Northern California direct the Contact
Program in his area of operation under the general supervision of the Northern
California Campgian Manager.
County: County Contact Chairman in each county organizes the contact effort in
his area under the general supervision of the Nixon County Chairman.
Communities: Area Chairmen in the largest population centers of each county
assist County Contact Chairmen with organizational and operational responsibilities.
Groups: Chairman of occupational, trade or veterans groups provides leadership
for individual committees in Northern California, Southern California, county and
community.
Committees: Appropriate organizing and coordinating committees will be appointed
on the various levels of operation to assist the Contact Division leadership with
(a) personnel (b) operation (c) membership (d) publicity (e) finance (f) activities.
OPERATION
Personnel: Volunteer Contact Division leadership will be recruited for Northern and
Southern California the individual counties and the larger metropolitan centers.
Representation: Leadership on every level of organization will include a broad repre-
sentation from business, the professions, agriculture, labor, ethnics groups, as well
as men and women who have distinguished themselves as civic and community leaders.
(CP-2)
Persons appointed to leadership in the Contact Division will be able to get things
done and to do things that are newsworthy.
Membership: A broad membership drive will be launched among members of
occupational, trade and other similar interests groups.
Lists: Up-to-date lists will be obtained that provide the most current and complete
source of names in various groups. Special attention will be directed to making
certain every major community in each county is covered.
Volunteers: All of the persons in the county Contact Program will be volunteers for
Nixon. No paid personnel on the county level will be authorized from the Southern
California Nixon for Governor headquarters for this program.
Training: Appropriate training material will be furnished to the county Nixon
Chairman and county Contact Chairman covering subjects including (a) personnel
(b) operations (c) membership (d) publicity (e) finance (f) activities.
Finances: E ach contact group will be encouraged to operate on a self-sustaining
basis. Methods of raising funds to finance group activities will be included in the
Contact Division training manual.
Membership: Some groups may charge a membership fee but no one will be refused
membership because of inability to pay. The membership fee will not exceed $1
although larger contributions will be accepted.
Publicity: Contact Division appointments and activities will be publicized in appro-
priate news vehicles. A section of the training manual will cover methods of obtaining
publicity for appointments, activities and endorsements of occupational, trade and
other groups supporting Dick Nixon's candidacy.
Activities: The members of each contact group will engage in activities to broaden
the support of Mr. Nixon's candidacy for Governor.
Reports: The County Contact Chairman will periodically submit a report on the
progress of his program to the Contact Director in Los Angeles. Each group chairman
will report similarly to the county Contact Chairman. Sample forms for this purpose
will be included in the training manual.
Appointment of Chairmen: In the selection of group chairmen, it will be advisable
in most cases to select the chairman from the largest community in the county. If
co-chairmen are named, the second chairman should be from the second largest
community in the county. In some cases several co-chairmen may be appointed.
Endorsement: Each contact group organized to support Dick Nixon's candidacy will
not endorse or work for any other candidate than Dick Nixon. This is essential since
the group could lose those members who are for Nixon but disagree with the choice of
other candidates or are not affiliated with the Republican Party.
(CP-3)
Letter From Candidate: When this program is well along, a letter will be sent
from the candidate to those who have committed themselves in the various groups.
The letter will thank them for their support and give the recipients further reason
to be enthusiastic about the candidate and the campaign.
Mailing: If a mailing is deemed advisable, it will be sent to members of an occupa-
tion, trade or other contact group on the stationery of a respected member of the
group together with an enclosure designed to gain a Nixon commitment from the
recipient.
Mailing Procedure: Each occupation, trade or other group will handle its own
mailing with the advice and consent of the County Contact Chairman. The procedure
for mailing to a contact group will be covered in the training manual.
Undecided Voters: The names of undecided voters obtained through group contacts
will be turned over to the county or community Nixon Chairman for mass mailings
to voters who are being sent Nixon literature.
(CP-4)