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This file contains:
Note from Murray Chotiner to Dick St. Johns and Chuck Bakaly re: purposes and programs for Republican clubs. 1pg. [Letter], 5/3/1961
"Some Purposes and Programs For Republican Clubs." 5 pgs. [Report], n.d.
"Technical Specialists and the 1960 Republican Campaign" by Cornelius P. Cotter of Stanford University for Delivery a the 1961 Annual Meeting of the American Political Science Association. 10 pgs. [Report], 9/n.d./1961
Campaign poster titled “Do You Want This Kind of Governor in California?” 1 pg. [Other Document], n.d.
Campaign flyer titled “Your Pension Is In Jeopardy!” [Other Document], n.d.
Campaign flyer printed to look like Postal-Gram form the California League of Senior Citizens urging seniors to vote for Brown. 1 pg. [Other Document], 11/n.d./1962
Campaign flyer titled “Your Pension Is In Jeopardy!” 1 pg. [Other Document], n.d.
Campaign letter from John J Keller of the Republican committee To Re-Elect Governor Brown requesting assistance in electing Brown. 1 pg. [Letter], 9/25/1962
Campaign flyer for a “Special Rally” for Gov. Edmund Brown sponsored by the California League of Senior Citizens re: “the Plot to Force the Elderly off Pension Rolls.” 1 pg. [Other Document], 10/18/n.d.
Note "To Bill Stover." 1 pg. Not Scanned [Other Document], n.d.
Campaign poster titled “Questions NIXON won’t answer about the $250,000 Hughes Tool Company loan.” 1 pg. [Other Document], n.d.
Double sided campaign brochure titled “California Labor moves ahead with Governor Edmund G. ‘Pat’ Brown.” 2 pgs. [Brochure], n.d.
Poster offering carpenters “$1,000.00 in prizes” for voting sponsored by the Public Relations and political Education Committee. 1 pg. [Other Document], n.d.
"List of [19] distortions and smears by Brown." 1 pg. [Report], n.d.
Western Union Telegram from Alfred Tisch to Bob Haldeman re: anti Nixon campaign literature. 3 pgs. [Other Document], 10/30/1962
Clipping of “Controversial Postcard” “Smearing Governor Brown as Red Appeaser!” 1pg. Not scanned. [Newspaper], n.d.
Article titled "Nixon Opens Valley Tour" in unidentified newspaper. 1 pg. Not scanned. [Newspaper], n.d.
Article titled "Fair Practice Group Hits Political Booklet" in unidentified newspaper. 1 pg. Not scanned. [Newspaper], 11/1/1962
Article titled "Apologies For Errors in Telethon Film" in unidentified newspaper. 1 pg. Not scanned. [Newspaper], n.d.
To H. R. Haldeman from A Wood re: Campaign flyer titled “Have You Had Enough??”. 1 pg. [Letter], 10/29/n.d.
Campaign flyer titled “Have You Had Enough??” 1 pg. [Other Document], n.d.
Oversized sample ballot pre-marked with suggested candidates issued by the Get Out The Vote Committee of the Democratic State Central Committee. 1 pg. [Other Document], n.d.
Campaign flyer titled “Your Pension Is In Jeopardy!” 1 pg. [Other Document], n.d.
Note from Bob Haldeman re: "Nick's Acct." 1 pg. [Other Document], n.d.
From Office of the Vice President to Rose re: tip that Brown might challenge Nixon’s brother to explain the “Hughes Loan.” 1 pg. [Letter], 11/5/1962
Handwritten notes titled “Hiss Case,” “General,” and “TV Shows.” 1 pg. [Other Document], n.d.
Handwritten names Z. Wayne Griffin, Dick Moore, K R Haldeman, and J K Horton. 1 pg. [Other Document], n.d.
Handwritten notes titled “Retainers,” “Arizona Conference,” “Nixon people guidance,” “ Check on,” and “Tribute party to RN.” 1 pg. [Other Document], n.d.
Handwritten directions “File RN Personal Report” and “File Special Projects.” 1 pg. [Other Document], n.d.
Handwritten list of names for the “Arizona Conference.” 1 pg. [Other Document], n.d.
Handwritten list of names titled “RN Top 100 List.” 1 pg. [Other Document], n.d.
Handwritten list of names titled “early January-Political Power.” [Other Document], n.d.
Handwritten notes listing names and figures. 1 pg. [Other Document], n.d.
Handwritten notes listing names. [Other Document], n.d.
Article titled "Spanish-Speaking Community Leaders Endorse Gov. Brown." 4 pgs. Not scanned. [Newspaper], n.d.
Scholar Source Context
Document identity
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26128175
label
WHSF: Returned, 65-5
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26128175
sourceUrl
contentType
document
title
WHSF: Returned, 65-5
description
This file contains:
Note from Murray Chotiner to Dick St. Johns and Chuck Bakaly re: purposes and programs for Republican clubs. 1pg. [Letter], 5/3/1961
"Some Purposes and Programs For Republican Clubs." 5 pgs. [Report], n.d.
"Technical Specialists and the 1960 Republican Campaign" by Cornelius P. Cotter of Stanford University for Delivery a the 1961 Annual Meeting of the American Political Science Association. 10 pgs. [Report], 9/n.d./1961
Campaign poster titled “Do You Want This Kind of Governor in California?” 1 pg. [Other Document], n.d.
Campaign flyer titled “Your Pension Is In Jeopardy!” [Other Document], n.d.
Campaign flyer printed to look like Postal-Gram form the California League of Senior Citizens urging seniors to vote for Brown. 1 pg. [Other Document], 11/n.d./1962
Campaign flyer titled “Your Pension Is In Jeopardy!” 1 pg. [Other Document], n.d.
Campaign letter from John J Keller of the Republican committee To Re-Elect Governor Brown requesting assistance in electing Brown. 1 pg. [Letter], 9/25/1962
Campaign flyer for a “Special Rally” for Gov. Edmund Brown sponsored by the California League of Senior Citizens re: “the Plot to Force the Elderly off Pension Rolls.” 1 pg. [Other Document], 10/18/n.d.
Note "To Bill Stover." 1 pg. Not Scanned [Other Document], n.d.
Campaign poster titled “Questions NIXON won’t answer about the $250,000 Hughes Tool Company loan.” 1 pg. [Other Document], n.d.
Double sided campaign brochure titled “California Labor moves ahead with Governor Edmund G. ‘Pat’ Brown.” 2 pgs. [Brochure], n.d.
Poster offering carpenters “$1,000.00 in prizes” for voting sponsored by the Public Relations and political Education Committee. 1 pg. [Other Document], n.d.
"List of [19] distortions and smears by Brown." 1 pg. [Report], n.d.
Western Union Telegram from Alfred Tisch to Bob Haldeman re: anti Nixon campaign literature. 3 pgs. [Other Document], 10/30/1962
Clipping of “Controversial Postcard” “Smearing Governor Brown as Red Appeaser!” 1pg. Not scanned. [Newspaper], n.d.
Article titled "Nixon Opens Valley Tour" in unidentified newspaper. 1 pg. Not scanned. [Newspaper], n.d.
Article titled "Fair Practice Group Hits Political Booklet" in unidentified newspaper. 1 pg. Not scanned. [Newspaper], 11/1/1962
Article titled "Apologies For Errors in Telethon Film" in unidentified newspaper. 1 pg. Not scanned. [Newspaper], n.d.
To H. R. Haldeman from A Wood re: Campaign flyer titled “Have You Had Enough??”. 1 pg. [Letter], 10/29/n.d.
Campaign flyer titled “Have You Had Enough??” 1 pg. [Other Document], n.d.
Oversized sample ballot pre-marked with suggested candidates issued by the Get Out The Vote Committee of the Democratic State Central Committee. 1 pg. [Other Document], n.d.
Campaign flyer titled “Your Pension Is In Jeopardy!” 1 pg. [Other Document], n.d.
Note from Bob Haldeman re: "Nick's Acct." 1 pg. [Other Document], n.d.
From Office of the Vice President to Rose re: tip that Brown might challenge Nixon’s brother to explain the “Hughes Loan.” 1 pg. [Letter], 11/5/1962
Handwritten notes titled “Hiss Case,” “General,” and “TV Shows.” 1 pg. [Other Document], n.d.
Handwritten names Z. Wayne Griffin, Dick Moore, K R Haldeman, and J K Horton. 1 pg. [Other Document], n.d.
Handwritten notes titled “Retainers,” “Arizona Conference,” “Nixon people guidance,” “ Check on,” and “Tribute party to RN.” 1 pg. [Other Document], n.d.
Handwritten directions “File RN Personal Report” and “File Special Projects.” 1 pg. [Other Document], n.d.
Handwritten list of names for the “Arizona Conference.” 1 pg. [Other Document], n.d.
Handwritten list of names titled “RN Top 100 List.” 1 pg. [Other Document], n.d.
Handwritten list of names titled “early January-Political Power.” [Other Document], n.d.
Handwritten notes listing names and figures. 1 pg. [Other Document], n.d.
Handwritten notes listing names. [Other Document], n.d.
Article titled "Spanish-Speaking Community Leaders Endorse Gov. Brown." 4 pgs. Not scanned. [Newspaper], n.d.
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number
Document Date
Document Type
Document Description
65
5
05/03/1961
Letter
Note from Murray Chotiner to Dick St. Johns
and Chuck Bakaly re: purposes and programs
for Republican clubs. 1pg.
65
5
n.d.
Report
"Some Purposes and Programs For
Republican Clubs." 5 pgs.
65
5
9/n.d./1961
Report
"Technical Specialists and the 1960
Republican Campaign" by Cornelius P.
Cotter of Stanford University for Delivery a
the 1961 Annual Meeting of the American
Political Science Association. 10 pgs.
65
5
n.d.
Other Document
Campaign poster titled "Do You Want This
Kind of Governor in California?" 1 pg.
65
5
n.d.
Other Document
Campaign flyer titled "Your Pension Is In
Jeopardy!"
65
5
11/n.d./1962
Other Document
Campaign flyer printed to look like Postal-
Gram form the California League of Senior
Citizens urging seniors to vote for Brown. 1
pg.
Friday, August 31, 2007
Page 1 of 6
Box Number Folder Number Document Date
Document Type
Document Description
65
5
n.d.
Other Document
Campaign flyer titled "Your Pension Is In
Jeopardy!" 1 pg.
65
5
09/25/1962
Letter
Campaign letter from John J Keller of the
Republican committee To Re-Elect Governor
Brown requesting assistance in electing
Brown. 1 pg.
65
5
10/18/n.d.
Other Document
Campaign flyer for a "Special Rally" for
Gov. Edmund Brown sponsored by the
California League of Senior Citizens re: "the
Plot to Force the Elderly off Pension Rolls."
1 pg.
65
5
n.d.
Other Document
Note "To Bill Stover." 1 pg. Not Scanned
65
5
n.d.
Other Document
Campaign poster titled "Questions NIXON
won't answer about the $250,000 Hughes
Tool Company loan." 1 pg.
65
5
n.d.
Brochure
Double sided campaign brochure titled "
California Labor moves ahead with Governor
Edmund G. 'Pat' Brown." 2 pgs.
65
5
n.d.
Other Document
Poster offering carpenters "$1,000.00 in
prizes" for voting sponsored by the Public
Relations and political Education Committee.
1 pg.
Friday, August 31, 2007
Page 2 of 6
Box Number Folder Number Document Date
Document Type
Document Description
65
5
n.d.
Report
"List of [19] distortions and smears by
Brown." 1 pg.
65
5
10/30/1962
Other Document
Western Union Telegram from Alfred Tisch
to Bob Haldeman re: anti Nixon campaign
literature. 3 pgs.
65
5
n.d.
Newspaper
Clipping of "Controversial Postcard" "
Smearing Governor Brown as Red Appeaser!
" 1pg. Not scanned.
65
5
n.d.
Newspaper
Article titled "Nixon Opens Valley Tour" in
unidentified newspaper. 1 pg. Not scanned.
65
5
11/1/1962
Newspaper
Article titled "Fair Practice Group Hits
Political Booklet" in unidentified newspaper.
1 pg. Not scanned.
65
5
n.d.
Newspaper
Article titled "Apologies For Errors in
Telethon Film" in unidentified newspaper. 1
pg. Not scanned.
65
5
10/29/n.d.
Letter
To H.R. Haldeman from A Wood re:
Campaign flyer titled "Have You Had
Enough??". 1 pg.
Friday, August 31, 2007
Page 3 of 6
Box Number Folder Number
Document Date
Document Type
Document Description
65
5
n.d.
Other Document
Campaign flyer titled "Have You Had
Enough??" 1 pg.
65
5
n.d.
Other Document
Oversized sample ballot pre-marked with
suggested candidates issued by the Get Out
The Vote Committee of the Democratic State
Central Committee. 1 pg.
65
5
n.d.
Other Document
Campaign flyer titled "Your Pension Is In
Jeopardy!" 1 pg.
65
5
n.d.
Other Document
Note from Bob Haldeman re: "Nick's Acct."
1 pg.
65
5
11/05/1962
Letter
From Office of the Vice President to Rose re:
tip that Brown might challenge Nixon's
brother to explain the "Hughes Loan." 1 pg.
65
5
n.d.
Other Document
Handwritten notes titled "Hiss Case," "
General," and "TV Shows." 1 pg.
65
5
n.d.
Other Document
Handwritten names Z. Wayne Griffin, Dick
Moore, K R Haldeman, and J K Horton. 1 pg.
Friday, August 31, 2007
Page 4 of 6
Box Number Folder Number Document Date Document Type Document Description
65
5
n.d.
Other Document
Handwritten notes titled "Retainers," "
Arizona Conference," "Nixon people
guidance," " Check on," and "Tribute party
to RN." 1 pg.
65
5
n.d.
Other Document
Handwritten directions "File RN Personal
Report" and "File Special Projects." 1 pg.
65
5
n.d.
Other Document
Handwritten list of names for the "Arizona
Conference." 1 pg.
65
5
n.d.
Other Document
Handwritten list of names titled "RN Top
100 List." 1 pg.
65
5
n.d.
Other Document
Handwritten list of names titled "early
January-Political Power."
65
5
n.d.
Other Document
Handwritten notes listing names and figures.
1 pg.
65
5
n.d.
Other Document
Handwritten notes listing names.
Friday, August 31, 2007
Page 5 of 6
Box Number Folder Number Document Date Document Type Document Description
65
5
n.d.
Newspaper
Article titled "Spanish-Speaking Community
Leaders Endorse Gov. Brown." 4 pgs. Not
scanned.
Friday, August 31, 2007
Page 6 of 6
From the Desk of
Murray Chotiner
has i, 1961
TO:
Dick St. Johns in Chuck Bakely
FROM: Murray Chotiner
Enclosed 13 a subsly of "Purnoses' as
revised.
cc:
Dick Nixon
Bob "inch
Job Haldenan
100 South Robertson Boulevard
Beverly Hills, California
DLeander 5-5950
SOME PURPOSES AND PROGRAMS FOR REPUBLICAN CLUBS
Dick Nixon stated recently in a speech at Sacramen
that "the mistakes of 1952 and 1956 must not be repeated".
The purpose of forming a Republican Club is to help
avoid the repetition of those mistakes. In the 1952 and 1956
presidential campaigns millions of people worked for Republica
principles and Republican candidates. After the elections no
real effort was made to bring them into existing Republican
organizations.
Local clubs can serve as an effective basis for a
state and nationwide grassroots organization for these millions
of people, both Republicans and non-Republicans, who believe in
the candidates and the policies of the Republican party. The
formation of a Republican Club need not conflict with existing
Republican organizations. For example, an important function
is the search for and selection of outstanding candidates. Many
of the existing Republican organizations such as the Federated
Republican Women and the Young Republicans do not participate
n the pre-primary selection and endorsement of candidates. The
rmation of a Republican Club can help fill this void.
The following is a list of projects which could be
lertaken by an active and aggressive group in a Republican
b. Few, if any, clubs will undertake all the projects listed
e, and there are many which could be added. These are
ples only.
-1-
1. CANDIDATE PROCUREMENT. There are many outstanding
people, including members of the younger professional groups,
who would, if properly approached, become candidates for various
offices. One of the primary purposes of a Republican Club would
be the examination of available offices and potential candidates
to fill them. One of the great needs of the Republican party at
this time is to supply able candidates for partisan offices such
as the State Assembly, State Senate and Congress. No major league
baseball team could possibly be successful without an adequate
farm system. Similarly, no political party can be successful
without a discovery procedure and training ground for potential
candidates. A primary aim of the club would be to find, discuss
with and persuade able people to take an active role in seeking
elective office at all levels.
2. PUBLIC RELATIONS AND PRESS. Another primary
function of the club would be to contact, on a weekly, certainly
a monthly basis, representatives of all local news media, i.e.
press, radio and television where feasible. Specified people
should be designated to develop these contacts and to maintain
them. This will provide a two-way flow of information. First,
to establish a contact which can be used in getting out news
releases, speeches and other information coming from the party
and major figures, and secondly, to secure and refer back to a
centralized information gathering source the views of the local
news people concerning suitability of candidates, local issues,
failures in the opposition party's program, etc.
-2-
3. VOTE ANALYSIS. The detailed study of the voting
patterns for the local area should be prepared, both for the
information of local candidates and for an analysis by a state-
wide group. Voting records of each precinct should be prepared
for the last eight years in all elections, assembly, congressional,
city, county, etc., together with a brief summary of the candidates
and the issues. This will be an important guide for future can-
didates.
4. WIN CAMPAIGN. Specified people should be put in
charge of the organization of particular groups. This program
was successfully used by Senator Hiram Fong in Hawaii during the
1960 campaign. For example, lawyer members of the club should be
put in charge of contacting all members of the legal profession
in the club area. Doctors, engineers, merchants and other groups
should be contacted; lists of names and addresses compiled; people
prepared for specific campaign procedures such as providing liter-
ature for doctors' offices during the campaign; providing speakers
on various issues; forming groups to analyze legislative programs
specifically important to their particular vocation.
Public service projects can be inaugurated. For example,
a group of Republican lawyers can set up a legal aid society under
the Republican Club sponsorship. A group of Republican doctors
can organize a free medical clinic for polio shots. Activities
often can be undertaken with particular emphasis on voter groups
who have specific needs.
-3-
5. "MINORITY" PROGRAM. The "big city" vote for
President Kennedy in the last election indicates that a particular
weakness of the Republican organization was a lack of concentration
on the needs and interests of various "minority" groups. Each
"minority" group in a community should be included in the organiza-
tion of a club and participate with all other elements of the club.
In various areas "minority" members of the club have the responsi-
bility for organizing, reporting problems, preparing literature, etc.
6. DEMOCRATS. All Democrats who believe in our program
and wish to join a Republican Club should be welcomed. This applies
particularly to Democrats who have had a change of heart because
of the Kennedy administration. Every effort should be made to
counteract the effects of extremists and the club should be a
political "home" for people who have not been given an effective
opportunity to participate in bringing about sane and sensible
government.
7. VOTING PROCEDURES. A specified group should be put
in charge of preparing and training "teams" for election day.
This would include such projects as having a Republican on every
election board in every precinct; providing poll watchers who are
familiar with their legal rights such as procedures for challenges
and vote counting; and providing absentee ballots.
8. FINANCES. No great financial cost will be involved
in the formation of a club. Hopefully, each club will be self-
supporting by charging nominal dues. However, in connection with
financing not only the activities of the club but in financing
endorsed candidates and expanded activities, there are a number
-4-
of financial programs which should be placed in the care of speci-
fied people. For example, one project could be a precinct solicita-
tion of people to contribute one dollar a month to the Republican
party or to the club. This would serve to (a) raise money and
(b) supply interesting work for club members who wished to under-
take the organization of this phase of a campaign. Also it will
supply lists of interested people who, if they contribute, generally
will work during a campaign. Before soliciting funds beyond member-
ship dues it is necessary to have legal consent. Our general head-
quarters can obtain this for you.
9. CAMPAIGN PREPARATION. There are a number of proj-
ects which can be undertaken by individual clubs for the benefit
of the entire Republican organization throughout the state. For
example, one club could undertake the organization of a committee
of architects, decorators, etc., who would prepare plans for dec-
orating headquarters. This could be coupled with a standardization
of campaign headquarters both for state-wide and local candidates
and great savings could be achieved in ordering campaign material.
The committee could contact suppliers and try to obtain contribu-
tions of the materials or at least quantity discounts for many
candidates who would be able to use the same type of material.
10. RESEARCH. Another project which should be under-
taken by each club is a detailed analysis of any opposition
incumbent in their area as to background, qualifications, voting
records and statements on all issues.
-5-
TECHNICAL SPECIALISTS
AND THE 1960 REPUBLICAN CAMPAIGN
Cornelius P. Cotter
Stanford University
Stanford, California
Prepared for Delivery at the 1960 Annual Meeting
of the American Political Science Association,
St. Louis, Missouri, Sheraton-Jefferson Hotel,
September 6-9, 1961.
When I was sworn in as consultant to the U.S. Commission
on Civil Rights in early July, the nature of the role I would
perform as such was explained to me with a story. This is
the story of the Eastern debutante who spent a few weeks on
a dude ranch in Wyoming. After days of confusion in the use
of the terms mare, stallion and gelding, she at last attempted
to get her nomenclature clear. The cowboy whom she asked
to explain the terms gulped, blushed, and proceded as follows:
"Well, ma'm, there are mares, and there are stallions, and
the stallions run with the mares. Then there are geldings,
and they run with the mares too, but only on a consulting
basis.
I believe this story gets to the point of the matter.
The expert is, for the most part, noted not so much as a
person who has direct responsibility for doing things. He is
regarded as one whose job it is to explain to those who can
and must do things, how they might best go about it. The
party nominee for President is not necessarily an expert on
winning elections. But he has the mandate and the responsi-
bility to win an election. Toward that end he will have
available to him and will employ political experts whose
guidance may concern the optimum use of television, the
framing of itineraries, the formulation of positions on
policy matters, and, among other things, the peculiarities
of the politics of the states in which he must campaign--
meaning all 50 in 1960. Of course, all of these "experts"
are, in the context of the campaign, enlightened amateurs,
like the candidate himself. In large measure their creden-
tials depend upon the outcome of the campaign.
Before talking with more specificity about the role of
the expert in the 1960 Nixon campaign, let us dwell for a
few more minutes upon the concept of the expert, or that of
expertness. The expert cannot make his contribution to a
political campaign unless he is able to communicate his
opinion and advice to the person who he is supposed to advise.
-2-
This means that the person whom he is supposed to advise
must be willing to receive his ideas, his advice, and even
his criticism. It means also that the so-called expert must
be persona grata to the person he is to advise, for no
amount of claim to expert knowledge suffices if the person-
ality of the expert is such as to offend and alienate the
individual who is supposed to draw upon that fund of know-
ledge, experience and skill.
Also, the concept of the expert implies some kind of
organizational framework within which the expert is one part
in some way articulated with other parts, all of which are
operating to produce the product of victory at the polls.
George Belknap has, to our profit, chosen to focus his
study of the political specialist in the 1960 campaign upon
the role of motivational research in the Kennedy campaign.
Unfortunately, it is necessary for me to be more general, for
while I was one of the National Committee Faculty Fellows in
1959, and a hold-over staff member at the Republican National
Committee until June of 1960, it so happens that during the
major portion of the campaign I occupied a Civil Service
position in the Commission on Civil Rights, and thus, under
the Hatch Act, was cautioned against active political
participation. There may be a second reason why it is
necessary to describe the role of the political specialist in
the Nixon campaign a bit more generally. And that is, it is
entirely possible that no one body of expertise played as
important a role in the Nixon campaign as motivational research
may have played in the Democratic campaign.
Politicians, like bureaucrats and academicians, tend
to distinguish between two major categories of people--those
who are expert in raising money, and those who spend it.
Within each party's professional staff, these two vantage
points probably afford a more significant mechanism for
differentiating attitudes, then does any set of policy altern-
atives.
The fund-raiser is always conscious of the difficulty of
raising money, of the competing efforts within the same party
to raise funds for purposes other than those for which the
National Finance Committee might have in mind, for example,
and also he is constantly aware of the fact that it costs a
great deal of money, not only to win an election but to lose
one. This is the irony of the situation. He goes into an
election hoping to win, anticipating victory, cognizant of
the possibility of failure, and aware of the fact that in the
months following election day he may find himself a member of
the out-party desperately continuing in his effort to raise
-3-
funds, but this time attempting to raise funds to eliminate
a deficit incurred in an unsuccessful attempt to elect a
president. Thus, as of the end of October, 1960, with
election-day imminent, the Republican Party found itself
with a debt of $1, 183, little by way of immediate
resources with which to meet it.
In the days prior to the convention a party facing a
delegate fight is likely to discover that the party fund-
raising activity must compete with those of the contesting
candidates. Thus, in the pre-convention days, the Republican
National Finance Committee finds itself competing with the
candidates' pre-convention efforts to raise money. After
the convention, the Republican National Finance Committee,
even though it enjoys a quota arrangement with state finance
committees, finds itself competing for funds with state and
local candidates, and even with alternative fund-raising
efforts at the national level, such as the neigh-to-
neighbor program which is directed toward securing broad-
base small contributions.
The fund raisers do not necessarily exercise a restrain-
ing influence upon campaign expenditure. One reason for this
is that the peaks and valleys of monthly receipts in a
campaign year fluctuate so radically that a kind of political
survival instinct dictates that funds be obligated whether or
not they are on hand. Secondly, the two party organizations,
like the American organization-man, have discovered credit-
card living. Thus it is not at all abnormal for them to use
a multiplicity of telephone and airline credit cards to
achieve movement and communication which might be drastically
curbed were cash on the line demanded. Indeed, it sometimes
is easier to fly the party Chairman to Alaska than to send
out a mass mailing, for the government has not yet developed
a mail credit card, and is old fashioned enough to demand
cash on the barrel head.
Looking to the experts who obligate funds in ways calcu-
lated to win elections, let us, with perhaps an excessive
emphasis upon classification, divide them into three groups.
First, there are those whom I would call the strategic
experts. This group comprises the Bill Rogers, the Fred
Seatons, and the Len Halls. It includes the trusted newspaper
man and the occasional state chairman of experience and influ-
ence. What this group shares in common--presumably--is a
certain claim, grounded upon training, talent, and experience,
to knowing the temper of the times and the mood of the people.
Presumably this is the level at which the candidate will
consult prior to deciding whether the campaign should be
dominated by the effort to win the independent vote, whether
-4-
to ignore the South, because you have it anyway, or to attempt
to capture it, in the event that it is not a fief of your party.
The second group might be called the tactical experts.
The tactical expert is an individual whose scope is limited and
whose expertness is deep. He is the individual who will tell
you what television time to buy, how much television to buy, and
how far in advance of campaign needs you should purchase it.
He will conduct polls and advise the candidate of their impli-
cations concerning the course of the campaign and the type of
appeal which should prove effective in courting the voter, or
various categories of voters. He may be an expert at framing
efficient campaign itineraries, balancing the dictates of time
and distance against speaking opportunities and political
imperativès. This will be the man who will offer advice on
whether to stop off in Louisiana on the way to Texas, and if so,
whether to put down at New Orleans or Lafayette. Indeed, at a
lower, but by no means unimportant level, it will be a tactical
expert who will attempt to see that the campaign plane is
properly equipped to accommodate electric typewriters and
mimeograph machines. Probably most of the work of the candidate's
press assistant falls into the tactical category, although, of
course, he would have more opportunity than many to offer
strategic advice.
One of the most important persons in this second category
will be the public relations expert who plans and executes the
mass media campaign for the party. In 1955, in anticipation of
the 1956 campaign, the Republican National Committee negotiated
contracts with the major television networks securing at a
reasonable cost, all of the time which would be required in
the course of the 1956 campaign. The time was contracted fully
a year before it was used. The sense of public responsibility
of the network, coupled with the enterprise of the public rela-
tions director of the Republican National Committee, Lou Guyley,
combined to secure for the party A #1 time, without the expend-
iture for pre-emption costs which characterized the 1952
Republican campaign. In 1955, also, the Republican National
Committee contracted for five-minute spots which were to appear
at the beginning, or at the end, of some of the most popular
programs then on the air. The Republicans thus captured for
themselves audiences which had been built up through the largesse
of some of the largest television advertisers in the country.
Following the Republican example, the Democratic National Committee
also made advance commitments for television time. In 1960, the
cast of characters and the stage were pretty much the same.
Eisenhower was in the White House, Nixon was running for President,
the same faces were to be found either at the National Committee
or on the Nixon staff, yet it was not until September-October 1960
that commitments could be made for television time. The reason
-5-
for this was not a lack of expertness. One of the most skilled
persons in scheduling television time was on the Nixon campaign
staff. Another proven performer was on the staff of the National
Committee, but clearance could not be secured. And, in 1960,
all clearance came from the Vice President.
Another of the great demands in campaign time is the demand
for speakers. The Anchorage, Alaska, Young Republicans feel
perfectly at ease in placing a long-distance telephone call to
the Speakers Bureau of the Republican National Committee demand-
ing the appearance, if not of the presidential candidate, at
least of the vice-presidential candidate, or a senator or a
representative, or a state-side Republican, at their quarterly
barbecue, to be attended by three hundred persons. Such demands
may not be ignored and must, if possible, be met. There is a
kind of expertness that comes not SO much from reading books
and taking college courses as from developing contact and
profiting by experience. This is the expertness of the speakers
bureau, operated by people who know what senators will go where,
and that most will not go anywhere; for one of the enduring,
although perhaps not endearing traits of the Republican delega-
tion on the Hill is a lack of interest in making speeches. 1
Charges and counter-charges are so broadcast during the
campaign that the problem of being certain that one has met every
possible charge acquires expert treatment. In the 1960 campaign,
the Republicans maintained a so-called answer-desk, staffed by
Oliver Gale, former special assistant to the Secretary of Defense.
The job of the answer-desk, as Republicans saw it, was to nail
down every canard uttered by the Democrats and to provide an
effective response to it. In addition to the answer-desk, there
was a so-called "truth squad", familiar from the 1956 campaign.
A prominent Senator and a member of the House jointly headed the
One might parenthetically remark at this point that the
willingness of a Goldwater or a Tower to accept speaking engagements
to talk to the Montgomery County, Maryland, Young Republicans
and the Bloomington, Indiana, Ladies' Club, while not passing up
the opportunity to address the Phoenix, Arizona, Rotarians, could
well have a great deal to do with the supposed popularity the
exponents of ultra-conservatism enjoy today. People like people
who are accessible. If the people who are accessible are
ultra-conservative, but are liked as people because they are
accessible, the transfer from liking people to accepting, or
liking, ultra-conservatism may be more readily effected than
we realize.
-6-
"truth squad". The idea here was to trail Senator Kennedy in
a chartered airplane and attempt to correct what, since the
Senator was a Democrat, must be distortions of the truth in his
representation of what would happen to the country were the
Republicans to be given another lease on the White House. In
the public relations field beyond this point, one finds himself
dealing with general campaign literature produced by individuals
who are expert at phrasiology and at the manipulation of ideas,
and such campaign gimmickly as campaign buttons, fender stickers
and placards. A logical question at this point is, where were
the speech writers? Miscellaneous people in, around and outside
of the Republican National Committee and the Nixon Campaign
organization wrote speeches. The truth of the matter is, however,
that none were written for the Vice President, who wrote all of
his own speeches.
Backing up the efforts just described were, of course,
the research personnel of the Republican National Committee and
of the Nixon campaign headquarters. Very high quality people,
indeed, developed facts and ideas, produced intellectual
biographies of candidates and otherwise attempted to provide
material which would be of use in furthering the Republican
campaign cause. I find that a friend of mine who attempted to
analyze in shorthand terms the allocation of responsibility for
research in the Republican campaign effort for 1960 made the
following note? "Grassmuck VS. Hamlin VS. Shepley VS. GOP (?)."
The reference is to the fact that George Grassmuck, a political
scientist from the University of Michigan, was taken on by the
Nixon campaign staff in a research capacity. Prior to George's
joining the Nixon campaign group, John Hamlin, formerly an
assistant to the President with an office in the Executive Office
Building, had moved into a suite in the Sheraton-Park Hotel,
where he proceded to put together a file on Kennedy for the use
of the Vice President. For a time, many people regarded Hamlin
as the Nixon research man. When Professor Grassmuck came along,
many people regarded Professor Grassmuck as having replaced
Hamlin. Then along came Mr. James Shepley from the Time-Life
organization. At this point many persons wondered who had re-
placed whom. Cordial as this trio's relations were with
personnel on the Republican National Committee staff, there was
always a question in the Committee as to whether the research
division of the Republican National Committee was working with,
for, or being worked against by the research staff of the Nixon
campaign organization.
Ideas and images have appeals which may vary from group to
group. George Belknap has referred to President Kennedy's
refusal to be dovisive in his campaigning and to make specialized
appeals to varying groups. There are those, of course, who feel
that the Martin Luther King telephone call constituted a
-7-
specialized appeal and a superb political gesture. There are
those who feel that the refusal of Richard Nixon to make a major
campaign speech in Harlem constituted an ill-informed effort
to avoid the impression of pandering to, or attempting to
solicit the votes of specialized groups. Each of the national
committee's directed specialized appeals to special groups.
The Republican National Committee has long maintained an office
whose function it is to attract Negro voters. Without budget
and without any demonstration of interest, there was little for
this office to do in the 1960 campaign. The Republican National
Committee traditionally attempts, in a campaign year, to round
up nationality votes, as does Democratic National Committee.
Both the Democrats and the Republicans found themselves accused
of political trickery in the editing of film during the 1960
campaign. You will recall that in October, the Democrats were
accused of editing the film of a Nixon-Kennedy debate in such
a manner as to favor their candidate. There was also talk con-
cerning the use of the film of Senator Kennedy's talk with the
Baptist ministers in Texas in such a manner as to court the
Catholic vote. Through its nationalities effort, the Republican
National Committee ran into the same kind of criticism as a
result of a film produced and shown in Washington, which seemed
to give the Vice President credit for some decisions in the
international relations field which actually had been made by
the President.
Appeals to specialized groups were also framed in the area
of senior citizens, college professors, and farmers. The farm
group at the Republican National Committee appears to be the
only group, other than the Young Republicans, which was able
to maintain a field staff in 1960. The Vice President, during
the campaign, enjoyed the advice of two farmers from Southern
California. But it would appear that in this area, as in the
area of specialized appeals to intellectuals, the Nixon campaign
organization, at some point, conceded to the Republican National
Committee authority to do the job. The National Committee was
never able adequately to exploit the contacts which it does
have within the major labor union organizations. As with the
Negro voter, the labor voter was not allocated funds, and the
persons responsible for maintaining contacts with these groups
were, in consequence, hamstrung.
One of the divisions at the Republican National Committee
which is particularly influential at any time, and was perhaps
peculiarly inflential during the 1960 campaign, is the Southern
Division, headed by the Virginia State Republican chairman, Lee
Potter. The Southern Division exploited the talents of Barry
Goldwater in an effort to break the south for the Vice President.
Nixon, it will be recalled, went to Greensboro, North Carolina,
to deliver a speech on civil rights. Beyond that he visited such
-8-
other states in the south as South Carolina and Louisiana and
Texas. Indeed, he fulfilled his claim to visit every state of
the Union. The course of the campaign suggests to this observer
that the Southern Division at the Republican National Committee
probably exerted more influence upon the thinking of the party
candidate for President than any other group within the Committee
staff,
We have mentioned two of the three categories of political
experts active in the 1960 Nixon campaign. The third group I
would designate operational experts. This is the person on the
electoral firing-line. This person generally is operating at
the local level, although he may be located at the Republican
National Committee or, during the last campaign, might have
been found at the Associates Building on 19th Street in
Washington, working for the Nixon campaign staff. This is the
individual who knows approximately the number of votes by which the
Kennedy majority in Chicago will be depressed if an expenditure
of X thousand dollars is made by the Republicans for poll watching
on election day. This is the individual who knows how to get
out the vote, and how to hamper the efforts of the opposition to
do SO, He may be skilled in the technique of stealing votes
(whether by fixing voting machines or by more traditional methods),
and he certainly is skilled in the techniques of preventing
others from doing SO. This is the party hack, the individual
who many believe to be the key instrumentality for winning
elections in the United States.
We have talked of the kinds of experts who participated in
the Republican campaign, but have said little of the role which
was allocated to them. Perhaps we can get at this by contrasting
the 1956 and 1960 Republican campaign organizations. Probably
the 1956 campaign was one of the best managed Republican campaigns
in this century. Probably, one of the most efficient campaign
organizations ever composed was that which managed the re-election
of President Eisenhower in 1956. This is not to suggest that
President Eisenhower would not have been re-elected had the
campaign organization supporting him been inefficient. Indeed,
it might be true that he would have been re-elected had he had
no campaign organization. It remains true, however, that the
Republican National Committee, in the 1956 campaign, was probably
as well organized and as effective as it ever has been. You
will recall that in that campaign Leonard W. Hall of New York
was chairman. Below Len Hall the following divisions were
arranged. The Campaign division, under the direction of Robert
Humphreys, had responsibility for plans, programs, and implemen-
tation of policy incidental to the campaign. The executive
division, under the direction of Chauncy Robbins, a veteran
National Committee staff man, had charge of such matters as
patronage and budget. The public relations division, under
-9-
L. Richard Guylay, a master of political public relations, had
charge of the mass media aspect of the campaign, including, of
course, radio and television, billboards, newspapers, the
production of display materials, art and literature.
The organization of the National Committee--which in 1956
was the campaign organization--was that simple. All of the
other activities of the Committee, including specialized appeals
to minority and ethnic groups, Young Republican activities,
and activities directed especially at women, or at professional
groups, were arraigned under one or more of these divisions.
The national campaign telephone directory for 1956 is probably
one of the best campaign organization charts ever produced, and
it is significant that its major heads relate to campaign
functions.
Granted, the 1956 campaign organization was misleadingly
simple. What really mattered was not the symetrical arrangement
of the telephone directory, or the patterns of organization
charts, but that people knew to whom to go for prompt decisions
in various areas of activity, and, in many instances, it was
possible to make decisions with confidence, months prior to the
time they were to take effect. Here, of course, the once-disputed
term "planning" comes into play. But charts and directories
were in 1956 indicative of the sense of direction which pervaded
the campaign.
And so they were too, in 1960, when the telephone directory
for the Republican presidential campaign, could be produced
only as an alphabetical listing of everyone of significance
in any of the various cooperating, competing, and at times
conflicting campaign organizations, scattered about Washington.
It can be argued that a lack of campaign organization--or,
perhaps, too many campaign organizations--was the hallmark of
the 1960 Republican campaign.
It can be argued that a lack of clear-cut campaign organi-
zation was the hallmark of the 1960 Democratic campaign also.
And this I would be willing to concede. However, if there was
lack of organization, and if there was impression of chaos in
the Democratic campaign, at least ore thing was true of the
Democratic campaign organization which was not true of the
Republican campaign organization, and that is that persons were
delegated authority to speak for the candidate, and individuals
had authority to frame decisions. Discretion may have been
allocated on a haphazard basis in the Democratic campaign
organization, but it was delegated, and because of this, while
individuals who were ready, willing, able, and competent to work
in the Republican national campaign were sitting on their hands
for lack of authority to act, members of the Kennedy campaign
-10-
organization were moving. Thus, I am suggesting that whether
or not he wishes it, the candidate must take on a form of expert-
ness. Either he must be an expert on selecting people and
delegating authority to them to act in his name and on his
behalf, while reserving to himself the role which is normally
associated with the candidate, namely, that of public appearances,
speeches, etc., or for lack of being able and willing to assign
functions and delegate authority, he must play the role of the
universal expert, retaining at the top the prerogative of making
all decisions, and thus, of course, foregoing the framing of
decisions which he does have time to make.
I say this at this point because it seems to me that the
role of the expert in the Republican campaign in 1960 was that
of court attendant rather than confidant and respected ally.
This comment is based not only upon newspaper research, but
upon interviews with scores of persons who were active in the
1960 Republican campaign. And it cannot truly be taken as
criticism of the Republican party's presidential candidate in
1960. Such is the nature of American politics that he who wins
a presidential campaign is a hero. The method which he employed
to win that campaign is effective and must be conceded to have
been suited to the needs of the time. It is significant that
in Theodore White's book on the 1960 campaign, he minimizes the
closeness of the outcome. It is a book about a hero and a fail-
ure, but it must be remembered by serious students of American
politics that the difference between the Kennedy victory and
the Nixon failure was a difference of approximately one-half of
one per cent of the popular vote. If there was a tendency in
the Nixon campaign to fail or to refuse to delegate, and not
so much to keep the expert on tap rather than on top, as to fail
to turn on the tap, nonetheless, the decisions which the former
Vice President made in the course of his quest for the presidency
came within a hair's breadth of winning it for him.
From the
NIXON'S DEED
HS
Made this
5th
day of JULY
the year eteen hundred and fifty-one
by and between W. C.
AND N. MILLER DEVELOPMENT COMPANY, a body corporate duly incorporated under
the laws the State of Delaware, acting herein pursuant to a Resolution of its Board of Directors,
and Stockhd crs, party hereto of the first part; and RICHARD NIXON and PATRICIA R.
NIXON, histwife,
of the District of Columbia, partie hereto of the second part;
WITNESS TH, that for and in consideration of the sum of Ten Dollars the said party hereto
of the first part, grant unto the said parties hereto of the second part, in fee simple,
as Tenants by the Entirety,
the following descri land and premises, with the improvements, easements and appurtenances
thereunto belonging, a in the District of Columbia, namely:-
Lots One (1) Twenty-four (24) in Block Fourteen (14) in George
H. Corey and John oissant, Trustees' subdivision of land now known
as "American Univers Heights," as per plat recorded in Liber County
No.9 folio 98 of the ds of the Office of the Surveyor of the
District of Columbia.
NOTE: At the date hereof above described land is designated
on the Records of the Assessof the istrict of Columbia for taxation
purposes as Lots 1 and 24 in Sq
And the said part ies hereto of the sec
videnced by their signing and sealing
these presents, do
hereby covenant and
follows:
TWELFTH No part of the land hereby conveyed shall ever be used, or occupied by, or sold,
demised, transferred, conveyed unto, or in trust for, leased, or rented, or given, to negroes, or any
person or persons of negro blood or extraction, or to any person of the Semitic Race, blood, or
origin, which racial description shall be deemed to include Armenians, Jews, Hebrews, Persians
and Syrians, except that; this paragraph shall not be held to exclude partial occupancy of the
premises by domestic servants of the said parties hereto of the second part,
their heirs or assigns.
In Testimony Thereof, on the day and year first hereinabove written, the
said W.C.AND .N.MILLER DEVELOPMENT COMPANY
has caused these presents to be signed with its
Corporate name by EDWARD JOHN MILLER
its Vice President
attested by LEWIS W. MACHIR
its Secretary
and its Corporate Seal to be hereunto affixed, and does hereby constitute and appoint EDWARD
JOHN MILLER its true and lawful Attorney in fact for it and in its name to appear before any officer
authorized by law to take and certify acknowledgments of conveyances of land in the District of
Columbia, and then and there to acknowledge and deliver these presents as its act and doed.
W. C. AND A. N BULLER DEVELOPMENT COMPANY,
By
Edward Vice Miller President.
COMPANY
machin
Secretary.
Ridel Niam Signed as to covenants:
(Seal)
Richard Nixon
Patricia R. nexan (Seal)
EXECUTED WHILE RICHARD NIXON WAS UNITED STATES SENATOR
Patricia R. Nixon
Distributed by: Independent Voters of California, 8563 So. Broadway, Los Angeles 3, Calif.- R. Grady (Chairman)
23
YOUR PENSION IS IN
Win
JEOPARDY!
with
Richard Nixon says your Pension
check is a "handout". He prom-
ises to slash $27 million a year
from your Welfare Program.
Are You a "Chiseler"?
We took the picture of this sign Wednesday, Oct. 24,
1962 at the corner of 9th and Figueroa Streets, Los
Angeles. n speake for itself. There are others like
It all over the State.
WISHT oot 976 aradi 2162 Joxik
YOUR
Nixon says there are too-many
For Governor, Vote
vitable adi Lognoms
"chiselers" among the Elderly.
EDMUND G. (PAT) BROWN
X
CITIZENS COMMITTEE FOR OLD AGE PENSIONS
11 So. Grand Ave. . Los Angeles 15, Callih . Richmond 9-7686
Goorge McLain, Chairman
(OVER)
(Over)
POSTAL-GRAM
TBL
BORAM
FILL RATE
DAY LET van
them
SHORE SHIP
NOVEMBER, 1962
DEAR FRIEND:
WILL YOU HELP MAKE THE MONTH OF NOVEMBER A REAL THANKS-
GIVING FOR THE CALIFORNIA LEAGUE OF SENIOR CITIZENS? WE HAVE DONE
so MUCH TO EARN THE THANKS OF EVERY AGED, BLIND AND PHYSICALLY
DISABLED PENSIONER.
1. WAS so BUSY LAST MONTH PUTTING A SPORT IN THE WHEEL OF THE
TULARE COUNTY GRAND JURY'S "HATE THE NEEDY SCHEME" - I DIDN'T
HAVE TIME TO SEND YOU MY REGULAR MONTHLY REPORT. CONSEQUENTLY,
MANY OF OUR MEMBERS AND SUBSCRIBERS FORGOT WE EXISTED.
WE HOPE THEY WILL MAKE UP THIS MONTH WHAT THEY FAILED TO
SEND IN LAST MONTH. DON'T FORGET . 60 DAYS FROM NOW THE STATE
LEGISLATURE WILL AGAIN MEET IN SACRAMENTO. WE MUST PLAN NOW TO
BE THERE TO SUPPORT GOOD LAWS AND OPPOSE BAD ONES.
IF THE ELDERLY FAIL TO TURN OUT ON ELECTION DAY TO VOTE FOR
BROWN - AND NIXON IS ELECTED THE OLD THE BLIND AND THE PHYSICALLY
DISABLED WILL BE FACED WITH A DESPERATE FIGHT JUST TO RETAIN WHAT
THEY HAVE.
ONE WAY OR ANOTHER'WE MUST PREPARE NOW - TO STRENGTHEN
OUR FINANCES, GET OUT OF DEBT, AND BE READY FOR THE NEXT SESSION
OF LEGISLATURE. OUR ORGANIZATION MUST STILL ASK FOR $100, $50, $20
AND $10 DONATIONS - TO BE STRONG - TO CONTINUE TO GIVE YOU THE
REPRESENTATION YOU MUST HAVE BEFORE THE LAWMAKERS.
BEST REGARDS,
GEORGE McLAIN, CHAIRMAN
YOUR PENSION IS IN
JEOPARDY!
Richard Nixon says your Pension
check is a "handout". He prom-
ises to slash $27 million a year
from your Welfare Program.
Are You a Chiseler ?
Nixon says there are too many
"chiselers" among the Elderly.
(Over)
GOVERNOR
PAT
REPUBLICAN
COMMITTEE TO RE-ELECT. GOVERNOR BROWN
140 Montgomery Street . San Francisco 4, California YUkon 1-5827
100
September 25, 1962
Dear Friend:
As American citizens of Polish descent, it is imperative that we take
an active part in the government of our City, State and Nation. The
country of our ancestry is not free to participate in the election of
its leaders, therefore we should value highly the privilege that is
ours in the land of our adoption.
On November 7th, Californians will elect a Governor to lead us for the
coming four years. We must choose for Governor a man whose primary
interest is to serve the people of California.
Incumbent Governor Edmund G. 'Pat' Brown is the man for the job. He
has given us true leadership with integrity. He is not interested
in using our State as a stepping stone for his personal ambitions.
Under his direction, California has continued to grow and prosper until
we are now first in the Nation.
Enclosed you will find a pledge card. Whether you are registered as a
Democrat or a Republican, will you. please join with us in our campaign
to re-elect Governor Brown by signing the card and indicating what you
will be able to do to help insure his election.
Sincerely yours,
18/25
John Jheller John J Keller
P.S. THE ATTACHED IS FOR YOUR INFORMATION
Attention
Senior Citizens
file
YOUR WELFARE IS AT STAKE!
*****
SPECIAL RALLY
*****
HEAR
GOV. EDMUND G. BROWN
GEORGE McLAIN
"Mister Senior Citizen"
and State Officials
Learn About the Plot to Force
the Elderly off Pension, Rolls
THURSDAY, OCT. 18th - 1:30 p.m.
Morgan Hall - 835 Locust Ave.
Long Beach
Free
Free
SPONSORED BY:
CALIFORNIA LEAGUE of SENIOR CITIZENS
CHESTER WOOD, Regional Director
Phone: HEmlock 7-1336 or
1138 E. 7th Street, Long Beach 13
436-1037
TUNE IN RADIO - MONDAY, WEDNESDAY, FRIDAY
KGER (1390 k.c.) 2:30 p.m.
XERB (1090 k.c.) 5:45 p.m.
(over)
P/B/I/
Stover
you be the judge
California Labor
Four years of Governor Brown's administration
have ranked it with the greatest that working people
have known in the progressive eras of California's
moves ahead
history.
It began in 1958 when a new partnership in prog-
ress was launched with the overwhelming defeat of
the vicious "right to work" initiative and the election
of Governor Brown to office.
The constructive force of labor was harnessed to
liberal, forward-looking programs for California.
The Brown record is rich with achievement: Un-
precedented in social security and social wel-
fare programs.
FEPC, fair housing, and other
history-making equal rights laws.
New job train-
ing and retraining programs.
California's first
Consumer Counsel, first Economic Development
Agency; first Master Plan for Higher Education,
first Air Pollution Control Law and first Master
Plan for Mental Hygiene.
And much more.
But trouble lurks on the horizon. The anti - labor
forces spawned in 1958 have never stopped working.
Bolstered by the emergence of the John Birch Society
and other extremist groups, they have taken over,
lock, stock and barrel, the campaigns of their favored
candidates. Richard Nixon's roster of campaign lead-
ers reads like a "who's who" of the "right to wreck"
movement of 1958.
Preserve Progressive
with Governor
The record speaks and reads clearly. Governor
Brown's record matches the needs of the fastest
Government in California
growing state in the nation. Nixon's is a record of
Edmund G. 'Pat' Brown
subservience to the special interests that have directed
his political life.
Vote for California's
Read the record, and know it
and pass judg-
Future Growth and
ment for yourself.
Social Responsibility
a look at Governor
FOR GOVERNOR (Vote for one)
Vote to Re-elect Governor
Edmund G. 'Pat' Brown
Brown's record
A record rich with achievements
demanding recognition by
X
Edmund G. 'Pat' Brown
every working man and woman.
and the record of
California Labor Committee for the Re-Election
Richard M. Nixon
of Governor Brown
A record devoted to double-deal-
Thos. L. Pitts, Chairman
his opponent
ing
for the benefit of special
interests.
846 S. Union, Rm. 112
995 Market, Rm. 810
San Francisco 3
The Record of Edmund G. 'Pat' Brown, 1959-62
AUTOMATION AND YOUR JOB
PUBLIC NEEDS AND ACTION PROGRAMS
HISTORIC EQUAL RIGHTS LEGISLATION
Training programs to keep workers' skills abreast of
Consumer protections-Establishment by law of na-
Enactment of state Fair Employment Practices law.
technology.
tion's first Office of Consumer Counsel.
Legisla-
with administrative enforcement by FEP Commission.
Job training in new skills for displaced workers.
tion enacted to safeguard consumer interests at the
State Civil Rights Act extended to prohibit discrimi-
Unemployment insurance payments to maintain fam-
market place and save workers millions of dollars
nation by all business establishments, including real
ily income while retraining.
annually.
estate firms.
Labor market studies to anticipate new skill require-
Public school system overhauled to provide best edu-
Fair Housing Law enacted
prohibiting
dis-
ments and develop planned manpower training pro-
cational opportunities in the world.
Development
crimination in housing benefiting from government
grams.
of the first master plan for higher education.
Re-
assistance programs.
form legislation passed to raise teacher training stand-
Employment discrimination based solely on age
PLANNING FOR ECONOMIC
ards.
banned by new law aimed at increasing job oppor-
GROWTH AND JOBS
State Master plan developed for mental hygiene.
tunities for older workers.
Work begun on a master "State Development Plan"
Creation of Office of Radiation Protection, and pas-
OTHER ACHIEVEMENTS
to meet the challenge of the state's population explo-
sage of state's first air pollution control law.
sion.
Social Welfare-Unprecedented increases in basic aid
New advances in planning to meet the state's grow-
Creation of California's first Economic Development
for needy aged, disabled, blind and children; Aid pro-
ing recreation needs.
Expansion of state parks
Agency to promote industrial growth and new jobs.
grams extended to non-citizens; Undue burden on
system.
children for care of aged parents either removed or
Aid to communities to plan for economic growth and
substantially reduced; plus other historic achieve-
industrial balance.
PROTECTION WHEN
ments.
COMPENSATION FOR WORK INJURIES
UNEMPLOYMENT STRIKES
Farm workers extended workmen's compensation,
Unemployment insurance payments increased-max-
unemployment disability insurance, and minimum
Workmen's compensation increased 40% a week for
temporary disability; 31% for permanent disability.
imum benefits boosted 37½ a week.
wage coverage for women and minors. Health care
clinics established; Annual registration and pre-occu-
Death benefit for widows and dependents boosted
Jobless benefits extended automatically to 39 weeks
pancy inspection of farm labor camps required; Safe-
361/2% to $20,500.
during periods of heavy unemployment.
ty orders issued to reduce work injuries and cut
Administration of workmen's compensation program
Improved job placement services, plus retraining ben-
transportation accidents.
improved.
Greater doctor selectivity given in-
efits.
Public Employees - Organizational rights secured;
jured worker.
Higher payments for non-work-connected disabilities
Teacher tenure extended to small districts with pro-
Waiting period removed in hospital cases.
Life
-UCD maximum increased 40% a week, with auto-
tection for probationary teachers; Coordinated social
payments increased for permanent disability ratings
matic escalator clause; Private carrier raiding of UCD
security benefits made available to state employees;
of over 70%.
fund blocked.
New state employees health care plan enacted.
and here is Nixon's sorry record
He voted to give Korean War profiteers a $500 mil-
lion tax bonanza.
Education - As Vice President in 1960 Nixon cast the tie-
Richard Milhaus Nixon's official record in Congress is
Minimum Wages - Nixon voted to remove one million
breaking vote against aid to schools and teacher salaries.
87 percent in support of the special interests that have
workers from the Fair Labor Standards Act and to scuttle
financed and directed his turbulent political life-87 per-
enforcement.
In the face of an acute shortage of doctors Nixon
even voted against providing scholarships for medi-
cent against working people. Here are some of the critical
Social Security - He voted to remove 625,000 workers from
cal students and financial assistance to medical
points in that record:
Social Security coverage and even supported a Knowland
schools.
Labor Legislation - Nixon has failed to cast a single vote
amendment to force jobless workers to become strike-
Housing - Nixon voted five times for real estate and bank
for fair labor-management relations legislation. For
breakers or go without unemployment insurance.
interests against housing programs for low-and middle-
example:
Taxes - Nixon cast eleven conservative votes in favor of
income families. As Vice President, he cast a tie-breaking
the wealthy and corporate interests against the general
He voted to outlaw industrywide collective bargain-
vote to increase interest rates on Veterans' housing loans.
taxpayer. For example:
ing, and to force unions to bargain at the plant level
Repeatedly he voted to kill public housing programs.
with giant corporations.
He voted for post-World War II tax reduction legisla-
Consumers - The record shows that Nixon cast ten votes
tion giving 37 percent of the total tax relief to the
out of twelve against the welfare of consumers, and in
He voted to pass the Taft-Hartley Act over President
wealthiest 4 percent of the taxpayers.
support of wartime commodity speculators, natural gas
Truman's veto.
interests, and others antagonistic to consumer rights.
As Vice President, he cast the tie-breaking vote that
Nixon voted three times to over-ride Truman's vetoes
converted an AFL-CIO-supported "union democracy"
of this kind of "rich man's" tax bill.
Civil Rights - Nixon opposes FEP and fair housing laws.
In Congress he registered three key votes against equal
CARPENTERS
$1000.00 IN PRIZES
WIN ONE OF THE PRIZES
Costs you only the time to VOTE
Are you Registered to Vote ?
If not, Register Now
Voter Registration Closes September 14th
YOU CAN REGISTER AT THE
Union Hall City Hall Bank Markets
BE SURE YOU VOTE -- SAVE YOUR BALLOT STUB
Every Carpenter and one Voting Dependant are Eligible
Take your Ballot Stubs to your Union Office before
November 15, 1962
Drawing held at Los Angeles District Council
Meeting, December 10, 1962
WINNER NEED NOT BE PRESENT
Sponsored by the Public Relations and Political Education Committee, LACDCC
List of distortions and smears by Brown. Please add your thoughts
and
return t Bill Stirs
1.
Brown, speaking to negro Baptist Alliance of L. A. said RN would reduce
old age pensions HHI across the board.
In the same talk Brown said RN is against the FEPC law and wants only
a voluntary plan - in fact RN wants a voluntary plan in addition to the FEBC.
3.
Cropped picture of water spillway on television commercial.
4.
Brown's taking credit for California water plan.
5.
Brown's taking credit for free education in California.
6.
Anderson's taking credit for ending segregation in California schools.
7.
Malaxa smear.
de
Brown's technique regarding Hughes loan.
0.
Nixonpedia
10.
Whispering campaign re house
11.
Distribution of Reuben book
12.
Slanderous statements we are circulating Prussian pamphlet.
13.
CDC purchased 1, 000 copies of above book.
14.
McLain papers.
15. Picture in Beverly Hills Democratic Club with anti-semitic inference.
16
Letter sent to Poles in San Francisco. with enclosure intimating RN is anti-
171 Catholic and anti-Jewish because of an immigration bill vote.
17.
Wyman said on Duggan show that Nixon called Truman a traitor.
18, Endorsed by 58 sheir-fs
A Brown Guote - - 24 release - my apportion niculs
my opponeus gratuitoraly Cuba
CLASS OF SERVICE
WESTERN UNION
SYMBOLS
This is a fast message
DL=Day Letter
unless its deferred char-
NL=Night Letter
acter is Indicated by the
TELEGRAM
SF-1201 (4-60)
LT=
International
proper symbol.
Letter Telegram
W. P. MARSHALL. PRESIDENT
The filing time shown in the date line on domestic telegrams is LOCAL TIME at point of origin. Time of receipt is LOCAL TIME at point of destination
1107P PST OCT 30 62 LB731 0A841
0CCHA115 LONG NL PD CHICO CALIF 30
BOB HALDEMANN, NIXON FOR GOVERNOR HEADQUARTERS
3905 WILSHIRE BLVD LOSA.
DEAR BOB. REPUBLICANS HEADQUARTERS AT CHICO TURNED OVER TO
ME TONIGHT A LETTER FROM JAMES M. ROSS OF CHICO FROM WHICH
I QUOTE "I AM ATTACHING SEVERAL PIECES OF LITERATURE I RECEIVED
FROM GEORGE MCLAIN OF THE LOSANGELES PROGRAM FOR THE ELDERLY.
TRUSTING IT WILL MEAN SOMETHING TO YOU AS TO MYSELF I AM SORRY
I DONATED A MEMBERSHIP TO THIS ORGANIZATION" AND AGAIN QUOTE
" BUT I HAVE NO USE FOR CHISELERS AND DO NOT BELIEVE IN IT IN
ANY FORM, I DO NOT THINK NIXON'S PLATFORM IS ALONG THIS LINE."
AND AGAIN QUOTE. "I AM MERELY-MAILING THIS LITERATURE FOR
WHAT USE YOU CAN MAKE OF IT." ENCLOSED WITH THE LETTER WAS
A PRINTED POSTAL-GRAM FROM THE CALIFORNIA LEAGUE OF SENIOR
CITIZENS LOSANGELES DATED NOV 1962 OVER THE UNSIGNED PRINTED
CLASS OF SERVICE
WESTERN UNION
SYMBOLS
This is a fast message
DL= Day Letter
unless Irs deferred char-
NL=Night Letter
acter is indicated by the
TELEGRAM
SF-1201 (4-60)
LT=
International
proper symbol.
Letter Telegram
W. P. MARSHALL. PRESIDENT
The filing time shown in the date line on domestic telegrams is LOCAL TIME at point of origin. Time of receipt is LOCAL TIME at point of destination
NAME OF GEORGE MCLAIN CHAIRMAN FROM WHICH I QUOTE. "IF THE
ELDERLY FAIL TO TURN OUT ON ELECTION DAY TO VOTE FOR BROWN-AND
NIXON IS ELECTED- THE OLD, THE BLIND, AND THE PHYSICAL DISABLED
WILL BE FACED WITH A DESPERATE FIGHT JUST TO RETAIN WHAT THEY
HAVE." ALSO ENCLOSED WITH THE SAME LETTER WAS A LITTLE ORANGE
PAMPLET ISSUED BY THE CITIZENS COMMITTEE FOR OLD AGE PENSIONERS
SHOWING ON ONE SIDE AN ALLEGED PHOTOGRAPH OF A SIGN APPEARING
ON OCT 24 AT THE CORNER OF 9TH AND FIGUEROA STREETS SHOWING
THE BIG SIGN "WIN WITH NIXON" AND ABOVE THE WORDS # STOP WELFARE
CHISLINGS", ON THE OTHER SIDE OF THE SAME LITTLE PAMPHLET
THE WORDS "YOUR PENSION IS IN JEOPARDY." ALSO "RICHARD NIXON
SAYS YOUR PENSION CHECK IS A "HANDOUT" AND AGAINON THE BOTTOM
OF THE SAME PAGE "NIXON SAYS THERE ARE TOO MANY "CHISLERS"
ALONG THE ELDERLY YOU PROBABLY HAVE SEEN ALL OF THE MATERIAL
CLASS OF SERVICE
WESTERN UNION
SYMBOLS
This is a fast message
DL=Day Letter
unless its deferred char-
NL=Night Letter
acter is indicated by the
TELEGRAM
SF-1201 (4-60)
LT=
International
proper symbol.
Letter Telegram
W.P. MARSHALL. PRESIDENT
The filing time shown in the date line on domestic telegrams is LOCAL TIME at point of origin. Time of receipt is LOCAL TIME at point of destination
BUT IN AS MUCH AS IT WAS FORWARDED TO HEADQUARTERS HERE BY
AN ELDERLY PERSON IN LINE WITH THE EXCERPTS FROM THE LETTER
I THOUGHT IT BEST TO PASS THIS ON TO YOU EVEN THOUGH THIS
MAY BE OLD NEWS BY NOW. THE LETTER FROM THE GENTLEMAN CONTAINS
MANY SPELLING ERRORS WHICH I HAVE NOT INCORPORATED IN THE ORIGINAL
QUOTE. IF YOU WANT FURTHER INFORMATION YOU CAN CALL ME AT MY
OFFICE TOMORROW AND I WILL BE GLAD TO FORWARD ALL OF THIS MATERIAL
AS WE WANT TO BE SURE NOTHING IS LEFT UNDONE TO SECURE DICK
NIXON S ELECTION. HOPE YOU HEARD FROM FILLERUP ON THE OTHER
MATTER. KINDEST REGARDS. WIN WITH NIXON
ALFRED TISCH
HRH monday Deh 29th
This leaflets was
handed to me on the
Blessed Sacrement
parking lot of the
28th There a
church on Dunday the
publishers name
On This and I'm I'
surprised that you
would let something
like this be cerculate
arcelia word
2574'no. Beachwood
Dr
Hollywood Calif.
HAVE YOU
HAD
ENOUGH??
OF THE DEMOCRATS
1. High Taxes
2. Dope Peddlers
3. Communist Sympathizers
IF YOU'VE HAD ENOUGH OF
THE DEMOCRATS, VOTE FOR OUR
FORMER VICE PRESIDENT
RICHARD NIXON
HE WILL RESTORE OUR FREEDOMS
/-
#
4408.13
11/1/02
Bet -
IO NR 3000
BOB HALDEMAN
OFFICE OF THE VICE PRESIDENT
WASHINGTON
11/5/62
Rose,
Ann Duggan called and left this
message: Someone called her and
gave her a tip that at the last minute
Brown is going to challenge RN
to put his brother on to explain the
"Hughes Loan" -- She thought we
might like to know this in advance --
though she could not vouch for the
validity of the tip -- it came from
a Democrat.
Hiss case-
- leo murphy hour documentary
-
std speech to anto Comes for their spkes beveau
eneral
list for books-pics-lts
- list for aryona Conference
TV Show -
- Dick mores reaction
NY tel next week
- Dan Seyman - also agent or nge
Z.Wayne Griffin - Wayne
Dick moore
KR Haldeman
JK Horton
F/
Retainers- - legal - or for study on businessman in politics
need 6 mos. commitment
Consider Cummings Knudsen -Amundsen - Salvatori Frawley
arizona conference - list our recs.
Nixon people guidance- -
Lipscomb what does he think we should do etc
Check on - milloy - Sat Eve Post napr. research project
tribute party to RN- here and/or other states
RN expense filing form
Appay
part
File RN personal report
11
Special Projects
aujona Conference
Flaniqan
moore
Chilichman
Whitaker
Ruwe
Finch
Klem
Haldeman
Hess
RN Top 100 list
Stans
Mehres
mcllellan
Niesen
Vaughn
Smith
Moore
monison
Duggan
Winter
Putnan
Richard
mcCarthy
Nichols
Franson
McKeen
early January Political Power
Jim Smith
Fred Larson
Br Nesen
Norm Shamian
Dick Richard
Feles Dehres
Gladys O'Donnell
Pat Hett
Cap Weinberger
assemblymen Senators
Joe martin
finance
Parky Parkinson
Hunter 1500
Loie
1000
Rose
1000
3500 - 14 14,000
agnes
750
Chuck
500
1250
350
500
5600
3 months Loie }
Rose
to Campaign start Jan -
Contractual basis - 3 months
/
As Putim Duggen
Lauren
Full
Wall The your
a
Craw for
Disk William-
Hdune funder
Maymond may
Waited Thent -
good 50. picepa want
Cuba - Har reflt he her was