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Source Description
This file contains:
Note from Bob Haldeman titled "Savings Budget." 1 pg. [Financial Records], n.d.
Handwritten totals for "TV Sports," "Radio Sports," etc. [Financial Records], n.d.
Handwritten "Special Projects" account totals. 2 pgs. [Financial Records], n.d.
“Special Projects” budgets for radio, TV, and newspaper. 3pgs. [Financial Records], n.d.
Handwritten buget for newspaper with headings "Budget Oct 27," and "Added Nov 1." 1 pg. [Financial Records], n.d.
Special Projects Budget titled "Total Promotions As of Oct. 27." 2 pgs. [Financial Records], n.d.
Handwritten buget titled "Promotion Budget - as of Oct. 27." 1 pg. [Financial Records], n.d.
Handwritten budget titled "Budget Additions Oct 26." 1 pg. [Financial Records], n.d.
Handwritten budget and cost totals under headings "Oct 27 RN Cuba," "Oct 29 Making Gov," and "Nov 5 Election Eve." 2 pgs. [Financial Records], n.d.
Budget totals for "daily newspaper and our telethon list." 2 pgs. [Financial Records], 11/05/n.d.
Buget totals titled "The Men Around Brown." Additional handwritten notations. 1 pg. 3 copies. [Financial Records], n.d.
Budget totatls for "TV Rebroadcast of 'Nixon-Brown' Debate (one hour)." 2 pgs. [Financial Records], n.d.
Budget totals titled "Los Angeles TV 5-minute programs - following 'News.'" 1pg. [Financial Records], n.d.
Budget totals titled "Nixon For Governor Finance Committee Report." 2 pgs. [Financial Records], 10/24/1962
Budget totals titled "Voter Communications." 1 pg. [Financial Records], n.d.
Handwritten note from Bob Haldeman to Maury re: 3 alternate newspaper plans. 1 pg. [Letter], n.d.
"Special Newspaper Budget 6 Col. X 15 inch advertisements" totaling $73,434.00. 1 pg. [Financial Records], n.d.
"Special Newspaper Budget 6 Col. X 15 inch advertisements" totaling $80,883.20. 1 pg. [Financial Records], n.d.
"Special Newspaper Budget 6 Col. X 15 inch advertisements" totaling $75,827.80. 1 pg. [Financial Records], n.d.
From: Bob Haldeman To: Maurice Stans re: "Details for needed additional programs." 1 pg. [Letter], n.d.
Budget totals for "Televison Schedual Supplemental." 2 pgs. [Financial Records], n.d.
Budget totals titled "Recommended TV Spot Schedule One week only Wed., Oct. 17 through Tues., Oct. 23, 1962." 11 pgs. [Financial Records], n.d.
Budget totals titled "Radio - 1-minutes Proposed Schedule - 1 week." 4 pgs. [Financial Records], n.d.
Handwritten budget costs for "newspaper," "TV Promo," and "TV." 1 pg. [Financial Records], n.d.
Handwritten budget titled "TV Programs." 1 pg. [Financial Records], n.d.
Budget titled "Half-Hour Periods - Available Monday, November 5, 1962." 2pgs. [Financial Records], n.d.
Budget titled "Half-Hour Periods - Available Wednesday, October 24, 1962 Prime Time Only." 1 pg. [Financial Records], n.d.
Budget titled "Television - 1/4-hour - Eisenhower Talk Saturday or Sunday, October 13 or 14th Tape." 1 pg. [Financial Records], n.d.
Budget titled "TV - 1-minuets - 20-seconds Proposed Budget - 3 weeks October 16 thru November 5, 1962." 1 pg. [Financial Records], n.d.
"per Kai J." re: TV and Newspaper scheduling. 1 pg. [Financial Records], 10/23/n.d.
Scholar Source Context
Document identity
localId
26128181
label
WHSF: Returned, 65-8
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26128181
sourceUrl
contentType
document
title
WHSF: Returned, 65-8
description
This file contains:
Note from Bob Haldeman titled "Savings Budget." 1 pg. [Financial Records], n.d.
Handwritten totals for "TV Sports," "Radio Sports," etc. [Financial Records], n.d.
Handwritten "Special Projects" account totals. 2 pgs. [Financial Records], n.d.
“Special Projects” budgets for radio, TV, and newspaper. 3pgs. [Financial Records], n.d.
Handwritten buget for newspaper with headings "Budget Oct 27," and "Added Nov 1." 1 pg. [Financial Records], n.d.
Special Projects Budget titled "Total Promotions As of Oct. 27." 2 pgs. [Financial Records], n.d.
Handwritten buget titled "Promotion Budget - as of Oct. 27." 1 pg. [Financial Records], n.d.
Handwritten budget titled "Budget Additions Oct 26." 1 pg. [Financial Records], n.d.
Handwritten budget and cost totals under headings "Oct 27 RN Cuba," "Oct 29 Making Gov," and "Nov 5 Election Eve." 2 pgs. [Financial Records], n.d.
Budget totals for "daily newspaper and our telethon list." 2 pgs. [Financial Records], 11/05/n.d.
Buget totals titled "The Men Around Brown." Additional handwritten notations. 1 pg. 3 copies. [Financial Records], n.d.
Budget totatls for "TV Rebroadcast of 'Nixon-Brown' Debate (one hour)." 2 pgs. [Financial Records], n.d.
Budget totals titled "Los Angeles TV 5-minute programs - following 'News.'" 1pg. [Financial Records], n.d.
Budget totals titled "Nixon For Governor Finance Committee Report." 2 pgs. [Financial Records], 10/24/1962
Budget totals titled "Voter Communications." 1 pg. [Financial Records], n.d.
Handwritten note from Bob Haldeman to Maury re: 3 alternate newspaper plans. 1 pg. [Letter], n.d.
"Special Newspaper Budget 6 Col. X 15 inch advertisements" totaling $73,434.00. 1 pg. [Financial Records], n.d.
"Special Newspaper Budget 6 Col. X 15 inch advertisements" totaling $80,883.20. 1 pg. [Financial Records], n.d.
"Special Newspaper Budget 6 Col. X 15 inch advertisements" totaling $75,827.80. 1 pg. [Financial Records], n.d.
From: Bob Haldeman To: Maurice Stans re: "Details for needed additional programs." 1 pg. [Letter], n.d.
Budget totals for "Televison Schedual Supplemental." 2 pgs. [Financial Records], n.d.
Budget totals titled "Recommended TV Spot Schedule One week only Wed., Oct. 17 through Tues., Oct. 23, 1962." 11 pgs. [Financial Records], n.d.
Budget totals titled "Radio - 1-minutes Proposed Schedule - 1 week." 4 pgs. [Financial Records], n.d.
Handwritten budget costs for "newspaper," "TV Promo," and "TV." 1 pg. [Financial Records], n.d.
Handwritten budget titled "TV Programs." 1 pg. [Financial Records], n.d.
Budget titled "Half-Hour Periods - Available Monday, November 5, 1962." 2pgs. [Financial Records], n.d.
Budget titled "Half-Hour Periods - Available Wednesday, October 24, 1962 Prime Time Only." 1 pg. [Financial Records], n.d.
Budget titled "Television - 1/4-hour - Eisenhower Talk Saturday or Sunday, October 13 or 14th Tape." 1 pg. [Financial Records], n.d.
Budget titled "TV - 1-minuets - 20-seconds Proposed Budget - 3 weeks October 16 thru November 5, 1962." 1 pg. [Financial Records], n.d.
"per Kai J." re: TV and Newspaper scheduling. 1 pg. [Financial Records], 10/23/n.d.
citationUrl
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Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date Document Type Document Description
65
8
n.d.
Financial Records
Note from Bob Haldeman titled "Savings
Budget." 1 pg.
65
8
n.d.
Financial Records
Handwritten totals for "TV Sports," "Radio
Sports," etc.
65
8
n.d.
Financial Records
Handwritten "Special Projects" account
totals. 2 pgs.
65
8
n.d.
Financial Records
"Special Projects" budgets for radio, TV,
and newspaper. 3pgs.
65
8
n.d.
Financial Records
Handwritten buget for newspaper with
headings "Budget Oct 27," and "Added Nov
1." 1 pg.
65
8
n.d.
Financial Records
Special Projects Budget titled "Total
Promotions As of Oct. 27." 2 pgs.
Friday, August 31, 2007
Page 1 of 5
Box Number Folder Number Document Date
Document Type
Document Description
65
8
n.d.
Financial Records
Handwritten buget titled "Promotion
Budget as of Oct. 27." 1 pg.
65
8
n.d.
Financial Records
Handwritten budget titled "Budget Additions
Oct 26." 1 pg.
65
8
n.d.
Financial Records
Handwritten budget and cost totals under
headings "Oct 27 RN Cuba," "Oct 29
Making Gov," and "Nov 5 Election Eve." 2
pgs.
65
8
11/05/n.d.
Financial Records
Budget totals for "daily newspaper and our
telethon list." 2 pgs.
65
8
n.d.
Financial Records
Buget totals titled "The Men Around
Brown." Additional handwritten notations. 1
pg. 3 copies.
65
8
n.d.
Financial Records
Budget totatls for "TV Rebroadcast of
'Nixon-Brown' Debate (one hour)." 2 pgs.
65
8
n.d.
Financial Records
Budget totals titled "Los Angeles TV 5-
minute programs - following 'News." 1pg.
Friday, August 31, 2007
Page 2 of 5
Box Number Folder Number Document Date
Document Type
Document Description
65
8
10/24/1962
Financial Records
Budget totals titled "Nixon For Governor
Finance Committee Report." 2 pgs.
65
8
n.d.
Financial Records
Budget totals titled "Voter
Communications." 1 pg.
65
8
n.d.
Letter
Handwritten note from Bob Haldeman to
Maury re: 3 alternate newspaper plans. 1 pg.
65
8
n.d.
Financial Records
"Special Newspaper Budget 6 Col. X 15 inch
advertisements" totaling $73,434.00. 1 pg.
65
8
n.d.
Financial Records
"Special Newspaper Budget 6 Col. X 15 inch
advertisements" totaling $80,883.20. 1 pg.
65
8
n.d.
Financial Records
"Special Newspaper Budget 6 Col. X 15 inch
advertisements" totaling $75,827.80. 1 pg.
65
8
n.d.
Letter
From: Bob Haldeman To: Maurice Stans re:
"Details for needed additional programs." 1
pg.
Friday, August 31, 2007
Page 3 of 5
Box Number Folder Number Document Date Document Type Document Description
65
8
n.d.
Financial Records
Budget totals for "Televison Schedual
Supplemental." 2 pgs.
65
8
n.d.
Financial Records
Budget totals titled "Recommended TV Spot
Schedule One week only Wed., Oct. 17
through Tues., Oct. 23, 1962." 11 pgs.
65
8
n.d.
Financial Records
Budget totals titled "Radio 1-minutes
Proposed Schedule - 1 week." 4 pgs.
65
8
n.d.
Financial Records
Handwritten budget costs for "newspaper,"
"TV Promo," and "TV." 1 pg.
65
8
n.d.
Financial Records
Handwritten budget titled "TV Programs." 1
pg.
65
8
n.d.
Financial Records
Budget titled "Half-Hour Periods Available
Monday, November 5, 1962." 2pgs.
65
8
n.d.
Financial Records
Budget titled "Half-Hour Periods Available
Wednesday, October 24, 1962 Prime Time
Only." 1 pg.
Friday, August 31, 2007
Page 4 of 5
Box Number Folder Number Document Date Document Type Document Description
65
8
n.d.
Financial Records
Budget titled "Television - 1/4-hour -
Eisenhower Talk Saturday or Sunday,
October 13 or 14th Tape." 1 pg.
65
8
n.d.
Financial Records
Budget titled "TV - 1-minuets - 20-seconds
Proposed Budget - 3 weeks October 16 thru
November 5, 1962." 1 pg.
65
8
10/23/n.d.
Financial Records
"per Kai J." re: TV and Newspaper
scheduling. 1 pg.
Friday, August 31, 2007
Page 5 of 5
savings Sudget
DDE WRI
000
RNCuba
1600
Olection Eve 3,000 ?
BOB HALDEMAN
CF
70,000 -50 to budget - TV Spots 25,000
MHS taknows Radio Spots 15,000
Over budgttv. 5,000
" Radio 5,000
50,000 toHJ
20 addtt - (R. Reagan 5,000 )budget)
5 Min- oxtside 3,500 Cam 1500 rer
DDE re-russ 3,500
Putnam
Over 3,300
12,000 - on hand
budget
per H+J
Special
Projects
SP. account
Orig balance (3,000.1500) 25,000
3000 Finch mailing 3,000
Hunter repay
1,500
3000M old folhs mlg
3,000
26,500
@
&
2,904.00 bal n
3,000
Warner
1,000
5,368.90VODE re runs
6,000
11,134.32 making bov 10,000
1,332.17 mcLain radio 1,300
@ 26,300
5min LA 8,400
Cash
Orig balance
12,000
Revity +
3,500
Special
Special Projects Budget
Projects
Commistments
as of Oct. 27
TV- DDE re-runs
6,000
- making f Hov.
10,000
16,000
Radio - mcClain answer
1,300
17,300
17,300
Old folks mailing
I
paid out
3,000
bal due 3,000
Finch mailing
3,000
26,300
Special Projects
&
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
-HOUR FOLLOWING GEORGE MC CLAIN
for "NIXON ON WELFARE" Twice
Bakersfield
KGEE
3:45-4:00 pm Mon., Wed., Fri. @
$21.00/program
Burbank
KBLA
If available 4:00-4:15 pm MWF @
$36.10/program
Fresno
KBIF
If available 4:00-4:15 pm MWF @
$17.25/program
Long Beach
KGER
If available 2:45-3:00 pm MWF @
$41.00/program
Marysville
KUBA
4:00-4:15 pm Mon. Wed. Fri.
@
$27.00/program
Oxnard
KOXR
4:15-4:30 pm Mon. Wed. Fri.
@
$20.00/program
Redding
KQMS
5:00-5:15 pm Mon Wed. Fri.
@
$16.00/program
San Bernardino
KACE
4:00-4:15 pm Mon. Wed. Fri.
@
$24.00/program
San Diego
XERB
Mr. McClain is on from 5:45-6 pm
MWF. Race results 6-6:05 pm. We
can get 6:05-6:20 pm MWF
@
$25.20/program
San Francisco
KFAX
If available 4:00-4:15 pm
@
$60.00/program
San Luis Obispo
KATY
4:45-5:00 pm Mon. Wed. Fri.
@
$20.00/program
Santa Cruz
KSCO
4:00-4:15 Mon. Wed. Fri.
@
$20.00/program
Stockton
KWG
1:15-1:30 pm Mon. Wed. Fri.
@
$18.00/program
Turlock
KCEY
2:30-2:45 pm Mon. Wed. Fri.
@
$26.00/program
APPROXIMATE TOTAL PER PROGRAM
$371.55
3.
1011.
Tought
buy
3
days
M-W
w
In
starting Oct 26, 29, 31
Special Projects
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
3,000
NEWSPAPER BUDGET
Special ½-Hour TV Program Wednesday, Oct., 24, 1962
C hanged to
Oct 29 -64,000 nape
NEWSPAPER
2 col. X 10
LOS ANGELES TIMES
$ 588.00
LOS ANGELES HERALD EXAMINER
518.00
SAN FRANCISCO CHRONICLE
476.00
SAN FRANCISCO EXAMINER NEWS CALL BULLETIN
736.40
OAKLAND TRIBUNE
229.60
SAN DIEGO UNION TRIBUNE
238.00
LONG BEACH INDEPENDENT PRESS TELEGRAM
221.20
COST OF SPACE ONLY
$3,007.20
Closing time: earliest closing Noon 2 days preceding.
Can get pub-set copy in noon day preceding to get the
full run of the paper.
num
Time-Lines-Production 7,000 - Budget
special Projects
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Time-1780
1/4-hour - EISENHOWER TALK
LA - 1000 /col sat 5 TV TVPicge
1 130l 5
news
Saturday
Sunday
Oct. 27
Oct. 28
SAN FRANCISCO
KPIX
-
-
KRON-TV
5:30-5:45 pm
$250.00
5:30-5:45 pm
$250.00
KGO-TV
-
2:00-2:15 pm)
2:15-2:30 pm)
$245.00
KTVU
9:30-9:45 pm
$540.00
-
10:00-10:15 pm
$400.00
650
SAN DIEGO
KFMB-TV
11:30-11:45 pm
$253.00
1:00-1:15 pm
$253.00
KOGO-TV
2:00-2:15 pm
$180.00
-
4:00-4:15 pm
$180.00
XETV
1:30-1:45 pm
$170.00
11:00-11:15 pm
$170.00
1:45-2:00 pm
$170.00
350
SACRAMENTO
KCRA-TV
11:15-11:30 pm
$300.00
-
400
KOVR
7:45-8:00 pm
$400.00
-
10:30-10:45 pm
$400.00
FRESNO
KMJ-TV
7:00-7:15 pm
$280.00
-
7:15-7:30 pm
$280.00
KFRE-TV
11:00=11:15 pm
$100.00
2:30-2:45 pm
$100.00
4:45-5:00 pm
$100.00
11:15-11:30 pm
$100.00
KJEO-TV
10:30-10:45 pm
$180.00
11:00-11:15 pm
$ 80.00
hought
time 1780
Budget
Newspaper
Budger Oct 27 50,000
major mpts
Crisis Tues 26,000
LATSF
Creed Sun 10,582
Why Nixon LA This 5,500
men around LA Fri 5,870
1
47,952
added Novl 35,000
25,000 to H&J. men around SF+SD Fii
5,000
Busterind
5,000
10- Wuklies 5 Wiever
Fiscal ad
15,000
Dailis 5
Special Proj
Budget
Total Promotion
as of Oct. 27
Television
Telethons - basic budget
115,000
expansion of LA
20,000
135,000
TV Programs (incl nsps ads)
DDE reruns (sp proj) 6,000
RN-Cuba_addes) 10,000
8400 actual
making of For (sp prof) 10,000
Election Eve 20,000
46,000
TV Spots basic budget
75,000
added wk 2
15,000 (total yo)
added who /
25,000 (total 50)
115,000
Total Television
296,000
Radio
Radio Programs -Sun.
3,000
Radio Spots-basic
10,000
added wk. 2
10,000
added wk 1 (W-T-F)
15,000
35,000
Mcfain
1300)
38,000
39,300
SP+B-2
- Z
Newspaper
No basic budget
added Oct 26. - 2ads - Twst Seen
40,000
6 coc x15 Sun -16,000 - Creed
Falfull Tues - 24,000 - Cuba
}
mets.only
Outdorr
Basic budget - 30 sheet + 7sheet
64,000
Total advertising
439,300
Direct mail
Interest Group mailings
45,000
Conserv. Dew mailing
70,000
Local Dew mailing (notbredget)
15,000
Undecided Vota (notbudget)
10,000
old Folks (spec proj)
6,000
146,000
Literature & materials
Budget
70,000
Paid by locals
30,000
100,000
Total Promotion 679,300
685,300
Budget
Promotion Budget -
as of Oct. 27
Television
Telethons basic budget
115,000
expansion of LA Nov. 3
20,000
135,000
135,000
TV Programs (incl naps. ads)
RN-Cuba
10,000
Election Eve (budgeted)
20,000
30,000
30,000
TV spots
original budget
75,000
added fr wh 2
15,000
added for wh /
25,000 (20 budget +5 ova CF, 57)
115,000
115,000
Total TV
280,000
Radio
Sunday programs
3,000
Spots- orig. budget 10,000
CF
added wk 2
+
50ver
10,000
(10 budget
added wk 1/W-T+) 15,000 35,000
Total Radio
38,000 38, 000
Newspaper
First addition - -T+Sun.
50,000
352,000
Budget
Budget additions
Oct 26
Statewide telethon
20,000 (plus orig 115)
Radio spots W-T-Fir
(10) 15,000
TV spots w there M
20) 25,000 (plus orig 25)
Newspaper - Tues+Sun 50) 40,000 of
TV Program
10,000 (plus orig 20)
110,000
Telethons - then 1HT 95 reserve 10
extras 5 added 30 20
Costs
100
DOE
Program
20,000
time outside 1780
LA 1000
expansion 30 will upy
nop out 2000
incls SF
LA 1000
6000
Oct 27= И
RNCuba Time 5,000
Lines+L 2,000
Produ 1,000
8,000
8,000
my 2,000
10,000
Oct 29 Time 4,000
making bov Prod. 1,400
Lives L 600
6,000
nopy 4,000
10,000
Nov, 5 time 6,000
Electro-Eve Ltl 4,000
Prod 2000
13000
Nispr
$ 1000
$500 5165
3,000
20,000
Nov2-3
DDEressum
80
)
SD KFMB
252.95
1
SF KROW
250
Sac KCRANKOUR
300 ?
?
Tres KFRE
100
\
Bak KERO
100
1000 1200
2000 bedgeted
'T
1000 1500 LA
Bomm news
SF Fn KPIX 555 330
Fri " 11'5
240 810
mon " 1115
240
2000
Fri KRON 555
566
1132
Man " 521
566
SD
Fri KFMB 1130 92,95
sat 1145
740
750
Mon 1135
mon KOG 1125 140
3500
Sacto Fn KCRA 655
450
670
700
Sun 1125 220
Fres notage
Ban
Fri KERO 545
Sat
NIXON FOR GOVERNOR
"Special" Monday, November 5th - 1 Col. X 15
To run this ad in all daily newspapers on our telethon list --
Los Angeles
KTTV
31 Newspapers
$2,251.95
San Francisco
KTVU
18 Newspapers
1,704.15
San Diego
KFMB
4 Newspapers
252.90
Sacramento
KCRA
7 Newspapers
320.70
Fresno
KFRE-TV
6 Newspapers
213.15
Space:
$4,742.85
Art:
300.00
Production:
122.38
$5,165.23
&
...
NIXON FOR GOVERNOR
"Special" - Monday, November 5th - 1 Col. X 15
Basic List
Los Angeles Times
Los Angeles Herald-Examiner
Long Beach Independent Press Telegram
San Francisco Chronicle
San Francisco News Call Bulletin
Oakland Tribune
Sacramento Bee
Sacramento Union
Fresno Bee
Space:
$2,524.20
Art:
300.00
Production:
53.48
$2,877.68
Adding the Following Papers:
San Jose Mercury News
San Mateo Times-News Leader
Richmond Independent
Vallejo Chronicle
San Rafael Independent Journal
San Bernardino Sun Telegram
Riverside Press Enterprise
Santa Ana Register
Huntington Park Signal
Los Angeles Citizen News
Pasadena Independent Star News
Pomona Progress Bulletin
Valley Times Today
San Gabriel Valley Tribune
Santa Monica Outlook
Space:
$1,073.70
Production:
19.55
$1,093.25
$3,970.93
HIXSON & JORGENSEN, INC., Advertising
loot this list
NIXON FOR GOVERNOR
for ling This calif, N needs
"The Men Around Brown"
3 col X 20"
Los Angeles Times
$1,764.00
Los Angeles Herald Examiner
1,554.00
Long Beach Independent Press Telegram
579.60
Pasadena Star News
336.00
Los Angeles Citizens News
344.40
Valley Times Today
319.20
San Gabriel Valley Tribune
277.20
Santa Ana Register
344.40
$5,518.80
Pasteup & Type
300.00
Production
51.75
$5,870.55
Friday
(70mly
creed Sunday
10, 58 &
letter -
HIXSON & FORGENSEN INC.
NIXON FOR GOVERNOR
"The Men Around Brown"
3 col X 20"
Los Angeles Times
$1,764.00
Los Angeles Herald Examiner
1,554.00
Long Beach Independent Press Telegram
579.60
Pasadena Star News
336.00
Los Angeles Citizens News
344.40
Valley Times Today
319.20
San Gabriel Valley Tribune
277.20
Santa Ana Register
344.40
$5,518.80
Pasteup & Type
300.00
Production
51.75
$5,870.55
HIXSON & JORGENSEN, INC., Idvertising
NIXON FOR COVERNOR
"The Men Around Brown"
3 col x 20"
Los Angeles Times
$1,764.00
Los Angeles Herald Examiner
1,554.00
Long Beach Independent Press Telegram
579.60
Pasadena Star News
336.00
LOS Angeles Citizens News
344.40
Valley Tires Today
319.20
San Gabriel Valley Tribune
277.20
Santa Ana Register
344.40
$5,518.80
Pasteup & Type
300.00
Production
51.75
$5,870.55
Schick
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
TV
REBROADCAST OF "NIXON-BROWN" DEBATE (one hour)
LOS ANGELES
KNXT
cannot clear
KRCA
cannot clear
KABC-TV
cannot clear
KTTV
6:30-7:30 pm
Saturdays
$2,000.00
KTLA
10:00-11:00 pm
Saturdays
$4,250.00
KHJ-TV
10:00-11:00 pm
Saturday, Oct. 27 only
$3,000.00
KCOP
6:30-7:30 pm.
Saturdays
$1,800.00
SAN FRANCISCO
KPIX
cannot clear
KRON-TV
7:30-8:30 pm
Friday, Oct. 26 only
$2,350.00
KGO-TV
cannot clear
KTVU
9:00-10:00 pm
Tuesday, Oct. 23 only
$1,350.00
SAN DIEGO
KFMB-TV
11:30-12:30 pm
Saturday, Oct. 27 only
$ 612.95
KOGO-TV
7:30-8:30 pm
Mon. Oct. 22 or 29
$1,000.00
XETV
7:30-11:00 pm (any hour) Any Day
$1,000.00
SACRAMENTO
KCRA-TV
8:30-9:30 pm
Mon. Oct. 29
$1,600.00
10:00-11:00 pm
Sun. Oct. 21 or 28
$1,400.00
KOVR
8:00-9:00 pm
Saturdays
$1,200.00
9:00-10:00 pm
Saturdays
$1,200.00
FRESNO
KFRE-TV
7:30-11:00 pm (any hour) Any Day
$ 750.00
KMJ-TV
6:00-7:00 pm
Saturday, Oct. 27 only
$ 535.00
FRESNO (continued)
KJEO-TV
7:30-8:30 pm
Tues., Oct. 23 or 30
$ 700.00
8:30-9:30 pm
Wed., Oct. 24 or 31
$ 700.00
8:30-9:30 pm
Fri., Oct. 26 or Nov. 2
$ 700.00
9:00-10:00 pm
Sat., Oct. 27 or Nov. 3
$ 700.00
BAKERSFIELD
KERO-TV
10:00-11:00 pm
Sun., Oct. 28
$ 450.00
6:30-7:30 pm
Sat. Oct. 27
$ 450.00
KBAK-TV
10:00-11:00 pm
Saturdays
$ 425.00
7:30-8:30 pm
Saturdays
$ 425.00
8:30-9:00 pm
Saturdays
$ 425.00
KLYD-TV
no report
Bought
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
specl ung
LOS ANGELES
TV
5-minute programs - following "News"
8,100 you
KNXT - Ch. 2
6:25-6:30 PM - Tuesday
(advertisers on the break:
hour
Swanson's frozen dinners
STU.
Ralston dog chow)
25
in
news
6:25-6:30 PM
buy.
Thursday
(Folgers and Langendorf)
11.30
11:25-11:30 PM - Wednesday (Langendorf and Bumble Bee)
11:25-11:30 PM - Thursday (Gaines dog food/Foremost)
4500
11:25-11:30 PM - Friday
(Avon/Bumble Bee)
COST: $900.00 each
(if live, there will be
production and facilities charge)
KRCA - Ch. 4
5:00-5:05 PM
Sunday
Fol. "News" and in the
First 5-minutes of "Update"
11:15-11:20 PM
Wednesday
Fol. "Latham" and in the
510
First 5-minutes of "Tonite"
24
11:15-11:20 PM Thursday
"
11:15-11:20 PM
Friday
"
11:15-11:20 PM
Saturday
Fol. "Bob Wright News" and
opp. telethon
in the First 5-minutes of
"Desilu Theatre"
could promote
11:15-11:20 PM Monday
Fol. "Latham" and in the
First 5-minutes of "Tonite"
COST: $450.00 (Sunday)
$550.00
(11:15-20 PM)
each.
(if live, there will be
production charges.)
8000
10,000
NIXON FOR GOVERNOR
FINANCE COMMITTEE ESPORT
October 24, 132
Source
Goals
Presen: estimate
Received to
Date
L. A. Count)
(Increase $000)
URIFC
250,000.00
85,000.00
Dinner
200,000.00 -10
45,000.00
40,000.00
85,000 (+46)
Other:
Direc:
200,000.00
325,000.00
243,033.72
(+20)
relation
12,100.00
(+5)
contact
12,22,53
(v))
Community
320,000.00
50,000.00
23,337.72
(/)
SUBTOTAL
970,000.00
470,000.00
328,472.70
+180
650,000
573
(481)
so. Counties
Pinance
170,000.00
140,000.00
82,78.00
(+19)
Direct
10,000.00
21,097.75
(+5)
SUBTOTAL
170,000.00
150,000.00
103,775.75
(+33)
No. Counties
Finance
440,000.00
220,000.00
102,000.00
(+10)
Direct Indiv.
12,027.55
(+5)
Direct Counties
3,081.50
(0)
SUBTOTAL
440,000.00
220,000.00
123,717.05
129
(+12)
150,000
Outside Calif.
150,000.00 +25
125,000.00
110,531.03
(+13)
TOTAL
1,730,000.00
3,000.00
72,43.53
119.915 (+141)
To Cal 100 500
septem
792411 70,000
out
1,170,000
ERV
52,500
LAAM
953,511
38,600
NIXON FOR GOVERNOR
FINANCE COMMITTEE REPORT
Southern Counties
October 24, 1902
County
Goal
Pin, Com.
Direct
Total
Imperial
2,000.00
1,000.00
1,000.00
Inyo
1,000.00
753.00
753.00
Kern
10,000.00
4,025.00
1,325.00
5,350.00
Orange
60,000.00
28,740.00
2,400.25
31,140.25
Riverside
10,000.00
5,800.00
535.00
3,335.00
San Bernardino
12,000.00
7,000.00
280.00
7,280.00
San Diego
45,000.00
10,050.00
9,000.50
19,050.50
San Luis Ocispo
5,000.00
500.00
330.00
830.00
Santa Barbara
15,000.00
10,000.00
3,905.00
13,905.00
Ventura
10,000.00
8,810.00
3,310.00
12,120.00
VOTER COMMUNICATIONS
In Budget
Additional Needs
Outdoor
$64,000
-0-
50,000 50, 000 15
TV Spots
85,000
20,000
TV Programs
20,000
25,000
Telethons
115,000
25,000 statewide
Radio Spots
10600
30,000 10
120,000
Total
$284,000
$174,000
Newspapers
-0-
$0,000
75000
Democratic Program
116,000
25,000
Literature
60,000
-0-
Minority Programs
25,000
-0-
Contact, WIN and Special Programs
52,000
-0-
TOTAL
$7,000
$249,000
165000
1200
200,000
35
need Radio Tuspet
20
in
00 for mational
w
Telethon
75
Program 10
Maury nate
newspaper 3 alter plans.
BOB HALDEMAN
Newspaper $75,000
A
NIXON FOR GOVERNOR
SPECIAL NEWSPAPER BUDGET
6 Col. X 15 inch advertisements
LOS ANGELES TIMES
$ 2,646.00
LOS ANGELES HERALD EXAMINER
2,331.00
SAN FRANCISCO CHRONICLE
2,142.00
SAN FRANCISCO EXAMINER NEWS CALL BULLETIN
3,313.80
OAKLAND TRIBUNE
970.20
SAN DIEGO UNION TRIBUNE
1,071.00
FRESNO BEE
567.00
SACRAMENTO BEE
693.00
SACRAMENTO UNION
$ 352.80
Space
$14,086.80
Estimated art
405.00
Estimated production
195.00
Cost per ad
$14,686.80
5 ads @
$14,686.80 = $73,434.00
San Drigo says Can amet
&
NIXON FOR GOVERNOR
SPECIAL NEWSPAPER BUDGET
6 Col. X 15 inch advertisement.
LOS ANGELES TIMES
$ 2,646.00
LOS ANGELES HERALD EXAMINER
2,331.00
SAN FRANCISCO CHRONICLE
2,142.00
SAN FRANCISCO EXAMINER NEWS CALL BULLETIN
3,313.80
OAKLAND TRIBUNE
1,071.00
FRESNO BEE
567.00
SACRAMENTO BEE
693.00
SACRAMENTO UNION
352.80
LONG BEACH INDEPENDENT PRESS TELEGRAM
995.40
SAN JOSE MERCURY NEWS
680.40
VALLEY TIMES TODAY
496.80
SAN GABRIEL VALLEY TIMES
415.80
SANTA ANA REGISTER
516.60
MODESTO BEE
315.00
RICHMOND INDEPENDENT
327.60
SAN MATEO TIMES LEADER
315.00
SANTA ROSA PRESS DEMOCRAT
302.40
STOCKTON RECORD
302.40
PASADENA INDEPENDENT STAR NEWS
504.00
POMONA PROGRESS BULLETIN
277.20
RIVERSIDE PRESS ENTERPRISE
378.00
SAN BERNARDINO SUN TELEGRAM
378.00
4 ads @ $20,220.80
BAKERSFIELD CALIFORNIAN
264.60
equals $80.883.20
$19,585.80
Estimated art
405.00
Estimated production
230.00
$20,220.80
HINSON &
NIXON FOR GOVERNOR
SPECIAL NEWSPAPER BUDGET
6 Col. X 15 inch advertisements.
LOS ANGELES TIMES
$ 2,646.00
LOS ANGELES HERALD EXAMINER
2,331.00
SAN FRANCISCO CHRONICLE
2,142.00
SAN FRANCISCO EXAMINER NEWS CALL BULLETIN
3,313.80
OAKLAND TRIBUNE
970.20
SAN DIEGO UNION TRIBUNE
1,071.00
$12,474.00
Estimated art
405.00
Estimated production
195.00
Cost per ad
$13,079.00
5 ads @
$13,079.00 = $65,395.00
FRESNO BEE
567.00
SACRAMENTO BEE
693.00
SACRAMENTO UNION
352.80
LONG BEACH INDEPENDENT PRESS TELEGRAM
995.40
$ 2,608.20
4 ads @
$ 2,608.20 = $10,432.80
$75,827.80
manice
for 000
TV $30,000 $30, 30/5/200 000
/ / rations newspaper, 100 statened forther
last BOB need then to 000 to for DOE of address I
BOB HALDEMAN
TV $50,000
61
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
TELEVISION SCHEDULE
Supplemental
2 wks e 25,000
Following is a proposed allocation of spot buys that would supplement and strengthen our
present schedule (attached). The cost of this supplemental schedule is $25,000 per week.
(These spot purchases would be made within or adjacent to high-rated shows and be distri-
buted to give us maximum coverage of all audience segments throughout the peak program
periods.)
LOS ANGELES
KHJ-TV
8 60's
$2,510.00
KRCA
4 20's
4,400.00
KNXT
2 20's
2,500.00
KABC-TV
2 20's
1,700.00
KCOP
5 60's
1,500.00
$12,610.00
SAN FRANCISCO
KRON-TV
2 20's
1,500.00
KGO-TV
4 20's
1,650.00
KTVU
5 60's
1,395.00
4,545.00
SACRAMENTO
KCRA-TV
4 20's
1,400.00
$ 1,400.00
SAN DIEGO
KOGO-TV
4 60's
2 20's
842.00
XETV
6 60's
5 20's
1,030.00
KFMB-TV
3 20's
695.00
$ 2,567.00
BAKERSFIELD
KLYD-TV
6 60's
380.00
KBAK-TV
6 60's
216.00
$ 596.00
CHICO
KVIP-TV
3 60's
3 20's
360.00
$ 360.00
EUREKA
KVIQ
3 60's
3 20's
270.00
$ 270.00
HIXSON & JORGENSEN. INC Idvertising
FRESNO
KJEO-TV
4 20's
$ 480.00
KFRE-TV
3 20's
2 60's
678.00
$ 1,158.00
SANTA BARBARA
KEY-T
6 60's
4 20's
528.00
528.00
SALINAS-SAN LUIS OBISPO
KSBW-TV )
3 20's
KSBY-TV )
5 60's
586.00
586.00
YUMA (IMPERIAL VALLEY)
KIVA
6 60's
2 20's
380.00
380.00
TOTAL
$25,000.00
& FORGENSEN
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only
Wed., Oct. 17 through
CURRENT SCHEDULE
Tues., Oct. 23, 1962
Budget: $25,000
LOS ANGELES
KRCA Channel 4
Thursday
7:30 pm
Science in Action/Wide Country
Friday
7:00 pm
Jack Latham/Hennessey
Monday
8:00 pm
Break in "It's a Man's World"
Tuesday
6:00 pm
Pre. "Jack Latham News"
4 20-second spots
$2,800.00
KNXT - Channel 2
Friday
7:30 pm
Pre "Rawhide"
Monday
9:30 pm
Danny Thomas/Andy Griffith
2 20-second spots
$2,300.00
KABC-TV - Channel 7
Thursday
7:30 pm
Guestward Ho/Ozzie Harriett
Friday
10:30 pm
77 Sunset Strip/Third Man
Saturday
8:00 pm
Sports Final/Roy Rogers Show
Sunday
10:00 pm
Sunday Special/Voice of Firestone
4 20-second spots
$3,200.00
KTTV - Channel 11
Wednesday
10:00pm
Riverboat/Putnam News
Wednesday
11-12:30 am
Tom Duggan
Thurse ay
6-6:30 pm
Highway Patrol
Thursday
8-9:00 pm
Great Music
HIXSON A FORGENSEN *** Idvertising
KTTV - Channel 11 (continued)
Thursday
11-12:30 am
Tom Duggan
Friday
6-6:30 pm
In "Highway Patrol"
Friday
7:30-8 pm
Best of Groucho
Saturday
7:30-8 pm
Best of Groucho
Saturday
10:00-11 pm
Tom Duggan
Monday
7:00 pm
George Putnam
Monday
9-9:30 pm
In "M Squad"
Tuesday
9-9:30 pm
Wanted Dead or Alive
12 60-second spots
$3,450.00
KTLA - Channel 5
Wednesday
10:30 pm
Peter Gunn/Dragnet
Thursday
9-10:00 pm
Wire Service
Saturday
8:30 pm
Restless Gun/Saturday Evening Movie
Sunday
8:00 pm
By the Numbers/Roller Skating
Sunday
8-9:30 pm
Roller Skating
Monday
10-10:30 pm
Peter Gunn
Tuesday =
10:30 pm
Roller Skating/Dragnet
7 60-second spots
$1,860.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIXSON & FORGENSEN. INC., Idvertising
Recommended TV Spot Schedule
One Week only - wed. Oct. 1/ through
Tues, Oct. 23, 1962
Budget: $25,000
BAKERSFIELD
KERO-TV
Wednesday
8:30 PM
Break in "The Virginians"
Thursday
8:30 pri
Wide Country/Dr. Kildare
Thurs ay
10:00 M
lazel/Andy illiams
Friday
9:00 FY
Break in "Sing Along with "itch"
Saturday
9:40 PM
Within "S turday Nite at the Movies"
Sunday
10:00 PM
Bonanza/Thiront Show of the Week
Tuesday
8:00 PT
Break in "aramie"
7 20-seconds spots
3 875.00
TOTAL EXPENDITURE - Bakersfield - $875.00
NIYON FOR GOVERNOR CAMPAIGN COMMITTED
HIXSON & JORGENSEN. INC Advertising
Recommended V Spot Schedule
One teek only - ,ed. Oct. 1. through
Tues., Oct. 23, 1962
Budget: $25,000
CHICO-RERDING
KHSI-TV
Wednesday
6:15 PM
60
Story of
News Final
Thursday
8:00 PM
20
"r. rd/Perry Mason
Friday
9:00 PM
20
Route 66/Fair Exchange
Saturday
7:15 PM
60
Peter Gunn/Jackie Gleason
Sunday
9:30 PM
20
Real McCoys/GE True Theatre
Monday
8:30 PM
I've Got a Secret/Lucy
4 20-second spots
2 60-seconds spots
$213.75
TOTAL EXPENDITURE - Chico - $213.75
NIXON FOR GOVERMOR C. PAIGN COMMITT 1*)
HIXSON & JORGENSEN, INC
Recommended V - ot Schedule
The week only - wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
EUREKA
KIEM-TV
ednesday
8:30 PM
20
Trails st/The Virginian
Friday
7:00 PM
20
3re k in "Dr. Vildare"
Saturday
8:00 PM
60
Fair Exchange/ obie Cillis
Sunnay
9:00 PM
20
Dennis the Menace/Td Cullivan
Tuesday
10:30 PM
20
Red Skelton/Jack Benny
4 20-second spots
1 60-second spot
$260.00
TO AL REPENDITUR - Eureka - $260.00
MINON FOR GOVERNOR CAMPAIG' COMMITTEE
Recommended FV Spot "chedule
HIXSON & JORGENSEN are Idvertising
One week only - e. Oct. 17 through
Tues., Cct. 23, 1962
Budget: $25,000
FRESNO
KMJ-TV
Wednesday
6:00-6:45 PM
20
Within ""ews"
7:30 PM
20
Pre. "Virginians"
10:30 PM
20
Within "11th Hour"
Thursday
6:00 PM
20
Within "News"
7:30 PM
20
Debuty/Prove
10:30 PM
20
ithin "Andy illiams
*riday
6:00 PM
20
Within "News"
9:00 PM
20 in "Sing Along with Mitch"
Seturday
6:3 PM
60
Within Wide Country"
10:20 PM
20
Within Saturday Wite at Movies"
Sunday
5: 0-7:30 PV
60
*ithin "Sunday Cinema Special"
8:30 PM
2
Disney Wonderful world of Color/
Car 54
Monday
9:00 PM
20
Within "S ints & Sinners"
10:00 PY
20
Frice is Night/Bell Telephone
Sp cial
Tuesday
8:30 1"
20
Laramie/Empire
10:30 PM
20
Dick Powell/Chet Huntley
14 20-second spots
2 60-second spots
$995.00
TOTAL EXPENDITURE - resno - $995.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIXSON a FORGENSEN INC Idvertising
Recommended TV Spot Schedule
One week only. Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
3-4:30 pm
In "Gold Coast Matinee" (60)
Thursday
11-11:15 pm
In "News" (60)
Friday
7:30 pm
Dobie Gillis/Rawhide (20)
Friday
11:00 pm
Alfred Hitchcock/News (20)
Monday
12:55 pm
Merv Griffin/News (20)
Monday
5:50 pm
Farm Report/Comm. Calendar (20)
Tuesday
9:30 pm
Red Skelton/Mr. Lucky (20)
Tuesday
11-11:15 pm
In "News" (60)
5 20's; 3 60's
$ 586.00
TOTAL EXPENDITURE
$ 586.00
HIXSON & JORGENSEN
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only Wed. Oct. 17 through
Tuesday, Oct. 23, 1962
Budget: $25,000
SACRAMENTO
KOVR-TV
Wednesday
11:00 pm
Naked City/ABC News (20)
Thursday
8:30 pm
Donna Reed/Leave it to Beaver (20)
Thursday
11:00 pm
Premiere-Astaire/A8C News (20)
(20)
Friday
10:30-Concl. In "Premiere Performance (60)
Saturday
10:30-Con.
In "Big Movie" (60)
Sunday
5:00 pm-Con. In "Movie Greats" (60)
Sunday
8:00 pm
Jetsons/Hollywood Special (20)
Monday
6:30-7:30
In Sugarfoot (60)
Tuesday
10:00 pm
Untouchables/Untouchables (20)
4 60's; 5 20's
$1,235.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIXSON & JORGENSEN, INC.,
Recommended TV Spot Schedule
One week only. Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SAN DIEGO
KOGO-TV
Wednesday
7:30 pm
Death Valley Days/The Virginians (20)
Thursday
11:30 pm-Con.
In "Tonight" (60)
Friday
10:00 pm
Hennessey/Jack Paar (20)
Monday
8:00 pm
In "It's A Man's World" (20)
Tuesday
11:30 pm-Con.
In "Tonight" (60)
3 20's; 2 60's
$ 782.00
XETV
Wednesday
11;00 pm
Naked City/News (20)
Thursday
7-7:30 pm
In Phil Silvers (60)
Thursday
11:20-Concl.
In "Movietime San Diego" (60)
Friday
6:30 pm
The Texan/Peter Gunn (20)
Friday
8:30 pm
Gallant Men/The Flintstones (20)
Friday
10:30 pm
Sunset Strip/Medic (20)
Friday
11:20-Concl.
In "Movietime San Diego" (60)
Saturday
6:30-7:00 pm
In "Bat Masterson" (60)
Saturday
10:00 pm
Lawrence Welk/Mr. Smith Goes to wash. (20)
Saturday
11:00-Concl.
In "Powerhouse Movie" (60)
Sunday
10:00 pm
ABC Movie/Voice of Firestone (20)
Monday
7:00-8:00 pm
In "TV Hour of Stars" (60)
Monday
11:20-Concl.
In "Movietime San Diego" (60)
Tuesday
11:20-Concl.
In "Movietime San Diego" (60)
8 60's; 6 20's
$1,097.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIKSON & JORGENSEN INC Idvertising
Recommended TV Spot Schedule
One week only.
Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SAN DIEGO - Continued
KFMB-IV
Wednesday
9:30 pm
Dobie Gillis/Dick Van Dyke (20)
Thursday
6:00-7:00 pm
In "This Day, 1962" (20)
Friday
10:30 pm
Fair Exchange/Eyewitness (20)
3 20-second spots
$ 659.25
TOTAL EXPENDITURE
$2,358.25
HIASON & JORGENSEN. INC., Idvertising
SAN FRANCISCO
KRON-TV
Friday
9:30 pm
Mitch Miller/Don't Call Me Charlie (20)
Saturday
11:30-Concl.
In Saturday Movie (60)
Monday
9:30 pm
Saints and Sinnere/Price is Right (20)
2 20's; 1 60
$1,750.00
KGO-TV
Thursday=
9:00 pm
Leave it to Beaver/My Three Sons (20)
Friday
11:15-Concl.
In Best of Movies (60)
Saturday
4:30-5:00 pm =
In Main Event (60)
Sunday
1:30-3:30 pm
In Best of Seven (60)
Monday
5-7:00 pm
In Sugarfoot/Surfside 6 (60)
Monday
11:20-Concl.
In Best of Movies (60)
Tuesday
5:00-7:00 pm
Scienee Fiction/Bat Masterson (60)
6 60's; 1 20 second spot $1,760.00
KPIX
Monday
7:30-8:00 pm
In Ripcord
1 60-second spot
$ 550.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIX50N & JORGENSIN INC.
Recommended TV Spot Schedule
One week only. Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SANTA BARBARA
KEY-T
Friday
7-11:00 pm
Within DOUBLE FEATURE Movies (60)
Friday
7-11:00 pm
Within Double Feature Movies (60)
Saturday
12:30-4:00 pm
within Double Feature Movies (60)
Saturday
12:30-4:00 pm
Within Double Feature Movies (60)
Saturday
4:30-6:00 pm
Within Wide World of Sports (60)
Saturday
6:00 pm
Wide World of Sports/Lawrence Welk (20)
Saturday
7-7:30 pm
within Third Man (60)
Saturday
8:30 pm
Sam Benedict/Roy Rogers (20)
Saturday
11:05-11:30 pm Within King of Diamonds (60)
Sunday
7:00 pm
Valiant Years/Jetsons (20)
Sunday
11-11:30 pm
Within Key News (60)
Monday
6-7:00 pm
Within Five Star Final (20)
Monday
8:30 pm
Story of/Rifleman (20)
Tuesday
6-7:00 pm
Within Five Star Final (60)
Tuesday
8:30 pm
Combat/Empire (20)
9 60's; 6 20's
$ 684.20
TOTAL EXPENDITURE
$ 684.20
Ractio $30,000
& JORGENSEN,
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Radio - 1-minutes
Proposed Schedule - 1 week
$
Budget: $15,000 weekly X 2 weeks = 30,000
LOS ANGELES
Spots Per Week
Cost
Total
KFI
25
$
1,250.00
KNX
21
1,281.00
KLAC
20
570.00
KGBS
20
476.00
KGFJ (Negro)
15
217.50
KWKW (Mexican)
18
234.00
KBIG
15
255.00
KGIL
20
250.00
XTRA
18
172
360.00
$4,893.50
SAN FRANCISCO
KNBC
25
620.00
KCBS
20
560.00
KSFO
15
535.00
KSAN (Negro)
18
217.30
KGO
15
93
439.95
2,372.75
SAN DIEGO
KFMB
24
350.00
KOGO
20
340.00
KCBQ
15
330.00
KSON
15
74
79.50
1,109.50
SACRAMENTO
KCRA
20
335.00
KROY
15
170.00
KFBK (network)
15
KGMS (network)
15
65
505.00
FRESNO
KMJ (network)
20
KYNO (Network)
15
KFRE
20
180.00
KEAP
15
86.25
KMAK
15
85
105.00
371.25
BAKERSFIELD
KERN (network)
20
KLYD (network
15
KWAC (network
15
KUZZ
15
65
75.00
75.00
NIYON FOR GOVERNOR CAMPAIGN COMMITTEE
HIXSON
&
JORGENSEN.
INC.
Radio - 1-minutes
Proposed Schedule
Page 2
Budget: $15,000 Weekly
EUREKA
KDAN (network
15
KINS
15
82.50
KRED
10 40
76.50
$ 159.00
EL CENTRO
KXO
15
78.75
KICO
15
52.50
KVOY
20 50
88.00
219.25
SALINAS-MONTEREY
KSBW (network)
15
KIDD
15 30
93.75
93.75
SAN BERNARDINO-RIV RSIDE
KCKC (network
15
KFXM
15
195.00
KMEN
15
176.25
KAVR
(Apple Valley)
15 60
71.25
442.50
COALINGA
KBMX
20 20
50.00
50.00
HOLLISTER
KGHT
20 20
55.00
55.00
LOMPOC
KLOM
20 20
64.00
64.00
LOS BANOS
KLBS
15 15
45.00
45.00
&
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
CALIFORNIA STATE NETWORKS
Radio
GOLDEN TRIANGLE
City
Spots per Week
Cost
KNGS
Hanford
15
KSBW
Salinas
15
KVEC
San Luis Obispo
15
(45)
$191.25
JALCO/NO. CAL GROUP
KOWL
Lake Tahoe
15
KIBS
Bishop
15
KDAN
Eureka
15
KPER
Gilroy
15
KTOB
Petaluma
15
KQMS
Redding
15
KONG
Visalia
15
KAGR
Yuba City
15
(120)
447.75
JALCO/SO. CAL GROUP
KGEE
Bakersfield
15
KBUC
Riverside-Corona
15
KCMJ
Palm Springs
15
KKAR
Pomona
15
KGUD
Santa Barbara
15
KRCK
Ridgecrest
15
(90)
401.25
LOS ANGELES PERIMETER GROUP
KUDU
Oxnard
15
KACE
Riverside
15
KWOW
Pomona
15
KCKC
San Bernardino
15
KUTY
Palmdale
15
(75)
255.00
101 CALIFORNIA GROUP
KRKC
King City
15
KDB
Santa Barbara
15
KPRL
Paso Robles
15
KSMA
Santa Maria
15
KSLY
San Luis Obispo
15 (75)
291.60
CALIFORNIA NORTHERN GROUP
KSYC
Yreka
15
KBLF
Red Bluff
15
KSUE
Susanville
15
(45)
60.00
MC CLATCHY GROUP
KFBK
Sacramento
20
KBEE
Modesto
20
KMJ
Fresno
20
KERN
Bakersfield
20
(80)
845.00
HIXSON & JORGENSEN INC. Idvertising
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Radio - 1-minutes
Proposed Schedule
Budget: $15,000 Weekly
City
Spots
TOTAL
A-BUY
KEEN
San Jose
15
KFIV
Modesto
15
KGMS
Sacramento
15
KLYD
Bakersfield
15
KIDD
Monterey-Salinas
15
KARM
Fresno
15
KIST
Santa Barbara
15
KPAY
Chico
15
KSRO
Santa Rosa
15
KSTN
Stockton
15
KVIP
Redding
15
(165)
919.50
ALL-CAL NETWORK
KVCV
Redding
15
KHSL
Chico
15
KWG
Stockton
15
KTRB
Modesto
15
KYOS
Merced
15
KYNO
Fresno
15
KWAC
Bakersfield
15
KACY
Ventura-St.Barbara
15
KJAX
Sa ta Rosa
15
KXRX
San Jose
15
KMBY
Monterey
15
KCOY
Santa Maria
15
KPRO (
Riverside
15
KROP
Brawley
15
KYOR
Blythe
15
KREO
Indio
15
(240)
1,133.25
TOTAL RADIO - PER WEEK -
1744 Anncts.
$15,000.10
Costs
Newspapa
page LA Times 5,056
SF Chron 4,093
I.col 10
Typromo LA
2,320
telea. SF
prime 5 3000
2,160
prime 3 2500
SD
340
Sacto
364
Fres,
197
TV
prime 1/2 how
LA KTTV 2400
SF KTUU 810 KPIX 1380
Eas KFRE 450
SD KFMB
800
XETU 600
Sact KCRA
880
hour
prime 5 9775
Prime 3 7600
TV Programs
Oct. 24 - 1/2 how
7,000
Nov. 5 - YL hour
10,000 12,500
DDE reruns
3,000
20,000
24th
5 Ma
Time LA 2220
Time LA 2400
SF 1380
SF 810
SD 800
FASS 680
44 00
Sact 880
L+L 1250
SD 800
Prod 1500
7150
5570
LtL 4000
t nspr
Prod 3000 = 20,000
ads
12,570
t nspr
ads
Telethon to SF - SD
Time SF 2200
SD 2300
Nspr 2500
L+L 3750
10,850
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIXSON
&
HALF-HOUR PERIODS - AVAILABLE MONDAY, NOVEMBER 5. 1962
LOS ANGELES
KTTV
9:30-10:00 PM
$2,402.50
(can possibly clear 8:30-9:00 PM
KTLA
10:00-10:30 PM
2,300.00
10:30-11:00 PM
2,100.00
KCOP
10:00-10:30 PM
950.00
KHJ-TV
7:00-7:30 PM
3,500.00
10:00-10:30 PM
3,500.00
KRCA
7:00-7:30 PM
1,692.00
KABC-TV
none
KNXT
none
Brown program - 8:30-9:30 PM - KHJ-TV
SAN FRANCISCO
KRON-TV
6:30-7:00 PM
995.00
goated
KTVU
9:30-10:00 PM
810.00
KGO-TV
none
KPIX
none
KTVH
Brown program - 10:00-11:00 PM -
BAKERSFIELD
KERO-TV
8:00-8:30 PM
330.00
KLYD-TV
8:30-9:00 PM
180.00
K3AK-TV
8:00-8:30 PM
250.00
FRESNO
KFRE-TV
Any half hour between 6:30-11:30 PM
$450.00
KMJ-TV
9:30-10:00 PM
680.00
KJEO-TV
7:00-7:30 PM
360.00
NIXON for GOVERNOR CAMPAIGN
HIXSON
&
SAN DIEGO
KFMB-TV
7:00-7:30 PM
480.00
KOGO-TV
8:00-8:30 PM
825.00
XFTV
8:30-9:00 PM
600.00
Brown program - 9:30-10:30 PM - KOGO-TV
SACRAMENTO
KCRA-TV
8:30-9:00 PM
880.00
9:00-9:30 PM
880.00
9:30-10:00 PM
880.00
KOVR
8:30-9:00 PM
$00.00
Brown program - 10:00-11:00 PM - KCRA-TV
CHICO-REDDING
KHSL-TV
8:00-8:30 PM
165.00
KVIP-TV
8:30-9:00 PM
160.00
Brown program - 10:00-11:00 PM - KVIP-TV
EUREKA
KIEM-TV
9:30-10:00 PM
8:00-8:30 PM
KVIC-TV
8:30-9:00 PM
125.00
Brown program - 10:00-11:00 PM - KVIQ-TV
SALINAS-
SAN LUIS OBISPO
KSBW-TV
KSBY-TV
NO POLITICALS AFTER NOVEMBER 4th
SANTA BARBARA
KEY*T
NO POLITICALS AFTER NOVEMBER 4th
SAN JO E
KNTV
NO P LITICALS AFTER NOVEMBER 4th
a
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HALF-HOUR PERIODS - AVAILABLE WEDNESDAY, OCTOBER 24, 1962
PRIME TIME ONLY
LOS ANGELES
KHJ-TV
8:30-9:00 PM
$ 2,220.00
(time and pre-emption chg
KTLA
9:30-10:00 PM
2,300.00
"
"
10:00-10:30 PM
2,300.00
"
"
10:30-11:00 PM
2,140.00
"
"
KCOP
KTTV
No prime time available
KRCA
No prime time available
KABC-TV
No prime time availabel
OK
KNXT
"TO prime time available
SAN FRANCISCO
KPIX
8:30-9:00 PM
1,380.00
(time
KTVU
10:30-11:00 PM
400.00
(time
KRON-TV
KGO-TV
No prime time available
SAN DIEGO
XETV
* 9:30-10:00 PM
600.00
(time
KOGO-TV
No prime time available
KFMB-TV
NO prime time available
* must be film or tape. No live shows.
HIXSON
&
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Television - 1/4-hour - Eisenhower Talk
Saturday or Sunday, October 13 or 14th
Oct beying 200 21
Tape
SATURDAY
SUNDAY
SAN FRANCISCO
KPIX
540 SF
sd
KRON-TV
Fres
KGO-TV
gast
KTVU
9:30-45 PM
$540.
-
10:00-15 PM
$400.
-
1390
SAN DIEGO
KFMB-TV
4:00-15 PM
$253.
KOGO-TV
-
5:00-15 PM
$180
XETV
1:30-45 PM
$170
11:00-15 PM
$225
1:45- 2 PM
$170
SACRAMENTO
KCRA-TV
-
11:15-30 PM
$325
KOVR
FRESNO
KMJ-TV *
7:00-15 PM
$280
-
7:15-30 PM
$280
KFRE-TV *
11:00-15 PM
$100
2:30-45 PM
$100
4:45- 5 PM
$100
11:15-30 PM
$100
KJEO-TV
10:30-45 PM
$180
11:00-15 PM
$ 80
*
KMJ and KFRE Cannot take "tape" programs.
They must be film transfer.
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIXSON & JORGENSIN. ... Idvertising
TV - 1-minutes - 20-seconds
Proposed Budget - 3 weeks
October 16 thru November 5, 1962
Spots
Cost
Cost
Per Week
Per Week
3 Weeks
Los Angeles
36
$ 13,255.00
$ 39,765.00
San Francisco
12
4,357.00
13,610.00
San Diego
17
2,617.00
7,850.00
Bakersfield
17
623.00
1,870.00
Chico
12
350.00
1,050.00
Eureka
6
250.00
750.00
Fresno
15
900.00
2,700.00
Sacramento
10
1,183.00
3,550.00
Salinas-Monterey
6
625.00
1,875.00
Santa Barbara
15
660.00
1,980.00
COST PER WEEK
$ 25,000.00
TOTAL - 3 weeks
$75,000.00
Budget
10/23
bought
per Kai J.
Channel 11 can clear 6:30 to 8:30 (not 6 to 8)
$5M time charges; there may be some preemption charges - but they would
be nominal.
,
- has cancelled 24th on all three stations -- no problem.
"
"
-
" Newspaper ads also.
- needs to have word back by 3 P.M. today