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Draft of speech titled "The Madison Avenue 'Prop Up' of Brown." 6 pgs. [Other Document], 10/24/n.d.
TV campaign script for "Project X." 18 pages. [Other Document], n.d.
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This file contains:
Draft of speech titled "The Madison Avenue 'Prop Up' of Brown." 6 pgs. [Other Document], 10/24/n.d.
TV campaign script for "Project X." 18 pages. [Other Document], n.d.
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Richard Nixon Presidential Library
White House Special Files Collection
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Document Description
65
14
10/24/n.d.
Other Document
Draft of speech titled "The Madison Avenue
'Prop Up' of Brown." 6 pgs.
65
14
n.d.
Other Document
TV campaign script for "Project X." 18
pages.
Friday, August 31, 2007
Page 1 of 1
DRAFT (October 24 RN Television)
THE MADISON AVENUE "PROP-UP" OF BROWN
Lou Harris has been well publicised as the image expert and pollster for
the CIO-AFL.
When I announced for Governor last year he was hired by the Brown force
to improve Pat's "image".
Since that time this New Yorker has conducted a series of polls in California
and 1 have before me one taken in August of this year. It is an astonishing document.
This Madison Avenue survey rightly describes the importance of the
California elections as follows:
"The national stakes for President Kennedy and for the Republican
Party in the nation were literally huge. Indeed, perhaps for all
America, not only California, this 1962 election for Governor
could mark a turning point in American politics for a decade
to come.
******
Brown's compulsion to attempt to make me a possible opponent of Kenndy's
in 1964, as well as his urgent appeals for the President to come into the state as
often as possible, becomes clear as to its origin when we read in this blueprint
the following:
"There is no doubt that as long as Richard Nixon is unable to shake
himself loose from appearing to be Kennedy's 1964 opponent for
the Presidency, a direct Kennedy-Nixon comparison will invariably
put Nixon in one of his most unfavorable lights.
'Based on this information, we would recommend in the strongest
possible terms that the President be urged to come into California
as often and as late as his schedule will permit to campaign for
Pat Brown.
*****.
Based on the above, it is easy to understand why Brown on "Meet the Press"
would throw out the clearly false statement that 1, Nixon, as a private citizen and
as a candidate for Governor had "criticized President Kennedy at every opportunity."
Actually in this connection, the facts are,
-2-
It is striking to note that Governor Brown has spent very little time in
San Diego. When we read Mr. Harris' recorsmendations we can understand why:
"San Diego should not get much worse and might get better;
but what will happen here is likely to be far more a following
effect than anywhere else in the state, Democratic organiza-
tional efforts can be intensified here, but in terms of the
Governor's time, heavy effort in San Diego will not pay off
commensurate to other areas of concentration,
******
And now we come to Lous Harris' evaluation of the classes and splinter
groups. And what a callous, cynical four paragraphs we find here:
"---The labor union vote, both members and families, reflect the
solid status Pat Brown has here. With this group it is not going
to require so much of the Governor's personal time and attention
as it will the leadership of organized labor putting on a quiet but
hard-hitting registration and get-out-the-vote drive.
"
Brown has scored well with the Italian and Irish groups, and
special efforts should be made to consolidate these gains by
appearances and separate concentration here.
"---The religious distribution of this vote is along classical lines.
Brown has not budged an inch with the Protestants, but has moved
to Kennedy proportions among Catholic voters. He has substantially
held onto his good lead among Jewish voters.
"Observation: While there might be very quiet efforts to keep the
Catholic vote nailed down to its present moorings, it would be a
serious mistake in this dominantly white Protestant state for
Brown to in any way be known as R candidate of the minority
Catholic group. A whispering campaign has already begun to
indicate that Brown has appointed Catholics almost exclusively,
and this will undoubtedly parallel directly the 1960 attack on
Kennedy on religion. Brown should scrupulously avoid any overt
gestrues which will feed this suspicion.
*
Next the survey goes into a long discussion of a section entitled "Profiles
of Nixon and Brown." In it it comes up with this interesting language:
"The positives in the Nixon prbfile are that he has had experience
as Vice President, a mark that having served in that high post,
he is certainly qualified to serve as Governor of the state.
Balanced against this is the feeling that Nixon is ineffectual.
However, there are better than four times as many people who
are positive about Nixon on the count of experience than are negative."
-3-
'Observation: Obviously it would be a serious mistake for the
Democrate to attack Nixon on the element of experience. This
is his strongest asset.
******
The report then states that to charge Nixon as being either corrupt or
dishonest is "strong medicine"; they conclude that for really effective campaign
ammunition" to show Nixon as a "phoney moralist" they offer the following
observations:
"Observation: Here, the charge that Nixon is interested in
running for Governor to use that office solely as a stepping
stone for the Presidency has a resiliency and effectiveness.
It adds up to an indirect charge that Nixon is not sincere as a
person, but it gears it to a specific net on his part, namely
his race for Governor. It also allows the Democrats to charge
that Nixon is not interested in California and the problems of
the state. It also allows Brown to maneuver Nixon into making
the 1962 Gubernatorial election a re-run of the 1960 Presidential
election, except that this time Kennedy holds a 62-38 percent
lead.
"We specifically tested this proposition in this survey. We asked
voters if they thought Nixon were primarily interested in serving
as Governor of California or in preparing another run for the
White House."
*
#
*
Then in case any of Brown's hatchet men don't get the point, the Harris
report urges the following action:
"This charge (that Nixon is not really interested in serving as
Governor but only wants to run for President) can be made by top
Democratic Party spokesmen first, and then should be picked up
late in the campaign by Governor Brown, especially when he is
campaigning with President Kennedy. Brown should turn to
Kennedy on the platform and say that Nixon's real aim is not to
serve as a Governor of California and to meet the very real
problems facing the people of the state, but rather to run against
this man, John F. Kennedy. Brown can then ask the voters who
they would choose in such a case today, and that the way to stop
such a calloused power play is to reject the Nixon bid for Governor
in 1962.
If Brown follows this script as he has up to now, then all of us can watch
with interest to see if he performs on cue when the President appears in California
next weekend.
-4-
Now the survey turns to "the public profile of Edmund G. (Pat) Brown, "
Then they quote again what is supposed to be typical comments by voters. Again,
I read directly from the report:
"In Tustin, we talked with an elderly insurance agent. He feels
the Governor has been doing a poor job and gives his reasons why:
'I don't think he's been decisive on taking a stand against
narcotics or law enforcement. In fact he's vacillated a great
deal in most every aspect. I haven't felt any strength of
character in him. Look at the way he handled the Chessman case-
he emasculated the obligation of his office and displayed the most
namby-pamby leadership imaginable. I don't like to use the
expression 'wishy-washy' but he is on the anemic side and he
just doesn't have the ability to handle most situations.
"A 37 year old wife of an electrical engineer will be voting a
Republican ticket this November. Having moved to Castro Valley
from Massachusetts three years ago, she explains why:
"Brown is leading us into a welfare state. He thinks we
can spend ourselves into prosperity, but you can't balance a
budget with present taxes and pie-in-the-sky spending. He has
doubled the state bond indebtedness; he had around thirty-five
press agents on the public payroll, which is entirely unnecessary;
and the way he tried to hide the budget deficit by disguising it
under a building program for schools was disgraceful. 1 feel
that he's done a very poor job for California and think that if
he doesn't lead the state to complete ruin, he will eventually
lead us straight to Socialism.
11
***...
After worrying about the fact that more people are concerned about Brown
being a wild spender, this section concluded with the observation:
"Observation: We shall explore the spender charge more fully
when we get to the issues, However, the claim that Brown is
not a good speaker leads us to emphasise that he appear on
television in well prepared TV spots which represent him as
a clear and effective communicator. This can be done best in
taped spots off teleprompters. It also means that Brown must
get around a great deal in person, for when he does a sense of
friendliness comes through that is not necessarily there on
television.
'On the positive side, the Governor must repeatedly come back to
his strength that he does care about California and the people's
problems here, that he is not afraid to speak out and take decisive
action, such as he has, for example, on water.
--5-
The report next considers what they call issues of concern to the voters
of California. We find this language:
'On nareotics enforcement, voters see much importance, but
the Governor has made no progress here. He stays at a 42-58
percent negative rating, despite an across-the-boards rise in
nearly every other area.
"Observation: Because the reverse side of the coin, the Chessman
case, still remains a point of vulnerability, we would strongly
urge that the Governor take strong and decisive and dramatic
action to prove that he is determined to end the narcotics menace.
He is simply not coming through here now, but surely he must
in order to win re-election, or else be subject to a late campaign
blits by Nixon for being lax and weak on law enforcement."
Now it becomes clear why Governor Brown after seeing this study rushed
back to Washington to attend the so-called White House Conference on Nareotics.
The report concludes with the following general conclusion which I will
read verbatim:
"Over-All Observation on the Brown-Nixon Race: Pat Brown is now
moving well, and barring unforeseen events, has a real chance of defeating
Richard Nixon this November. Above all else, Brown is moving well in
a personal sense, and daily seems to add appeal to his personal support.
It is always important that he personalize this campaign in every way possible.
He must make his television spots human and warm with emphasis on human
issues, such as education and bread and butter issues. He must also talk
about accomplishment in office and the unfinished business he wants to
complete in another term in the area of education. But he must point to what
he has begun on water, its historic importance. Then he must pledge strongly
that he will take action on narcotics and what is more, prove it by decisive
acts now.
"The underlying theme throughout is that the state of California faces
urgent and important problems and that it deserves a Governor whose sole
amibition is to do the best job possible. Brown can lay claim to this and
proudly say that he has worked for the state and the people of California.
"In contrast, Brown can charge that Nixon is not really interested
in education, water, narcotics enfocement, solving and alleviating the
problems of unemployment and the high cost of living. To the contrary,
Nixon is hell-bent on using the Governor's office as a way of rebulding his
national political fortunes so that he can run against Kennedy again in 1964.
No matter how much he disavows this, Brown can claim, the people can
look at Nixon and tell otherwise. Then Brown can directly ask the people
-6-
who they would choose anyhow: Kennedy or Nixon?
"This double-edged attack, one of the positive, the other bringing
Nixon down, are highly effective and are the pincers that can bust this
election wide open.
11
PROJECT X
X...1
OPEN UP ON TIGHT SHOT OF LOU HARRIS COVER
VOICE OVER: PUTNAM (AGGRESSIVE)
What does this confidential report from a New York Public
Relations Advisor - bought and paid for in the interests of
Governor Pat Brown - have to do with your future and your
childrens' future in California?
DOLLY BACK TO SHOW PUTNAM HOLDING THE BOOK:
PUTNAM:
I am George Putnam, a registered Democrat all my life. In
the next thirty minutes it will be my intention to prove
beyond any shadow of a doubt that Edmund G. Pat Brown cannot
and must not in the best interests of the people of California
be elected governor of the soon to be first state of the union.
Let's face it, ladies and gentlemen, Pat Brown is a puppet
mouthing the cliches of highly paid political ghostwriters.
His strategy in this campaign was devised some 3,000 miles
away - in New York City - one block from Madison Avenue.
It was devised by professional Image makers'. But they're
having difficulties with Brown - because as any housewife who
has ever shopped a supermarket can tell you - while she may
get fooled into buying a product once on false promises - she
seldom, if ever makes the same mistake twice. Because it is
her money involved.
And in the case of this election - more - her future and
the future of her family is at stake.
For that reason - I ask you right now - take a few seconds -
call a friend - ask him to tune into this program - I assure
X...2
you - this may well be the most important call you will
ever be asked to make.
(RIFFLES THRU PAGES OF HARRIS REPORT)
There's dynamite in here, friends - I will reveal much of it
for the first time publicly tonight - and it's all true -
documented - provable - and dredged out of confidential files
never before available to the voters of California.
Ladies and gentlemen - may I introduce - two loyal Californians -
concerned over the future of our state - you know them thru the
years of enjoyment they have provided -
Victor Jory and Ronald Reagan
(CUT TO REAGAN AND JORY AT DESK, ADJACENT TO FILE CABINET WITH
AS MANY DRAWERS AS WE HAVE SUBJECTS TO COVER HERE. IN EACH CASE -
AS A NEW ISSUE IS RAISED - REAGAN OR JORY WILL OPEN DRAW LABELLED
BROWN AND 'SUBJECT MATTER' AND REMOVE FROM THE FULL DRAWER OF
FILES - ONE DOSSIER WHICH THEY WILL PROCEED TO DISCUSS.)
REAGAN: TO CAMERA
Before we open these files on Governor Brown - I would like
a personal moment to tell you why I am so deeply concerned
with the outcome of the most important election in California's
history.
(REAGAN TALKS TO CAMERA - DOLLY IN FOR TIGHT CLOSE-UP AS HE
DOES ONE MINUTE OF PERSONAL CONVICTIONS)
X...3
JORY:
DOES THE SAME. INCLUDE FACT THAT HE HAS BEEN DEMOCRAT 25 YEARS -
THAT AS AN ACTOR HE TAKES CHANCE OF DIVIDING HIS AUDIENCE BUT
IT IS WORTH IT NO MATTER WHAT THE PROFESSIONAL COST TO HIM TO
ELECT DICK NIXON OUR NEXT AND BEST GOVERNOR. ALSO INCLUDE TALK
FROM SAN DIEGO TELETHON.)
REAGAN AND JORY SEQUENCE ON COVERING OUR ISSUES:
X...4
ENDING WITH:
REAGAN:
Time does not permit us to go on, for George Putnam is
standing by with what may well shock you - for this 1a
one of the top headline stories of this entire campaign.
JORY:
As a registered Democrat - who has voted Democratic for 25 years -
I urge my fellow Democrats to join me in electing Dick Nixon.
And never feel you are deserting your party.
Under Brown - our party has deserted us.
Thank you.
And here is George Putnam - another Democrat for Nixon.
(CUT TO PUTNAM HOLDING HARRIS POLL)
PUTNAM:
Ladies and gentlemen - as I warned you earlier - I am about
to shock you.
For I will expose this report.
What is it?
It is a confidential report - meant chiefly for the eyes of
one man - THIS man....
(CUT TO PICTURE OF PAT BROWN)
Who is he?
Even he doesn't know - or why would he have bought and paid
for the services of a New York - Madison Avenue Public Relations
Pollster to come 3,000 miles into our state and create a new
image - a new role which Brown is trying to pattern himself
to fit.
X...5
(CUT TO ANOTHER PICTURE OF PAT BROWN)
But now - let's get down to cases.
The truth speaks best for itself.
QUESTION: Who is Lou Harris?
FACT: Lou Harris is a highly paid political image-maker
and is well known as the pollster for the CIO-AFofL.
This may come as a surprise to the many thousands of rank-
and-file union members who pay their dues but who have no way
of knowing how their hard-earned money is being spent. As a
union member myself, I resent the fact that part of my dues
money is used to aid candidates whose philosophies are
directly and completely opposed to my own.
QUESTION: How did New Yorker Lou Harris get into the California
election:
FACT: Lou Harris was hired by the Brown forces (over a year ago?)
and has since been highly paid for his advice.
QUESTION: What role does Harris play for Brown?
FACT: Harris is a puppet-maker (manipulator of public opinion) -
who said (Newsweek quote)
X...6
QUESTION: Exactly what does Harris do for Brown?
FACT: Listen to these cynical callous recommen dations-
ordered and paid for by Brown forces - and delivered as
follows by Lou Harris.
(PUTNAM READS - STOPPING FREQUENTLY TO EXCLAIM SHOCK)
" -- The labor union vote, both members and families, reflect
the solid status Pat Brown has here. With this group it is
not going to require so much of the Governor's personal time
and attention as it will the leadership of organized labor
putting on a quiet but hard-hitting registration and get-out-
the-vote drive.
# -- Brown has scored well with the Italian and Irish groups,
and special efforts should be made to consolidate these gains
by appearances and separate concentration here.
# -- The religious distribution of this vote is along classical
lines. Brown has not budged an inch with the Protestants,
but has moved to Kennedy proportions among Catholic voters.
He has substantially held onto his good lead among Jewish
voters.
"Observation: While there might be very quiet efforts to keep
the Catholic vote nailed down to its present moorings, it would
be a serious mistake in this dominantly white Protestant state
for Brown to in any way be known as a candidate of the minority
Catholic group. A whispering campaign has already begun to
X...7
indicate that Brown has appointed Catholics almost exclusively,
and this will undoubtedly parallel directly the 1960 attack
on Kennedy on religion. Brown should scrupulously avoid any
overt gestures which will feed this suspicion."
(CAMERA CUTS BACK TO PUTNAM)
I repeat -
what you have just heard was order bought - paid for - in
the interests of the man who asks you to select him now to
guide you and your families through four more years of such
hypocrisy.
Imagine -
playing people against people on the grounds of religion
and ethnic background.
Imagine - too - the super-arrogance of these people. They
claim they have the labor vote all sewed up. There is no
necessity - they say - for Pat Brown to pay any more attention
to workingmen. The labor bosses have that vote under control.
So Lou Harris thinks.
But he may have another think coming.
What else is contained in this shocking Madison Avenue report?
Mind you, this is but one of several Lou Harris reports
submitted to guide Pat Brown through his campaign.
Let me quote from this confidential document again.
There is a long discussion entitled PROFILES OF NIXON AND BROWN.
It has this to say
x...8
(CAMERA CUTS TO PARAGRAPH AS PUTNAM READS)
"The positives in the Nixon profile are that he has had
experience as Vice President, a mark that having served in
that high post, he is certainly qualified to serve as
Governor Balanced against this 18 the feeling that Nixon is
ineffectual. However there are better than four times as
many people who are positive about Nixon on the count of
experience than are negative.
"Observation: Obviously it would be a serious mistake for
the Democrats to attack Nixon on the element of experience.
This is his strongest asset."
(CAMERA CUT TO PUTNAM)
Mark this -
according to this Lou Harris poll bought and paid for by
the Brown forces - Richard Nixon's strongest asset is his
experience. After all - but for 100,000 votes Mr. Nixon
would now be President of the United States. It would be
absurd therefore for a Pat Brown to attack Mr. Nixon on the
grounds of experience.
DOLLY INTO PARAGRAPH HEADED "THE PUBLIC PROFILE OF EDMUND G.
(PAT) BROWN"
Now what does this Madison Avenue-type report say about the
public profile of Pat Brown?
The report quotes a resident of Tustin, an elderly insurance
agent. He feels, says Lou Harris, that the Governor has been
X...9
doing a poor job and he gave these reasons.
"I don't think" - said the Tustin man about Pat Brown -
"he's been decisive on taking a stand against narcotics
or law enforcement. In fact he's vacillated a great deal
in most every aspect. I haven't felt any strength of character
in him. Look at the way he handled the Chessman case -
he emasculated the obligation of his office and displayed
the most namby-pamby leadership imaginable. I don't like to use
the expression 'wishy-washy' but he is on the anemic side and
he just doesn't have the ability to handle most situations."
CAMERA DOLLYS IN ON PUTNAM
(PUTNAM PAUSES, LAYS DOWN MANUSCRIPT, AND LOOKS RIGHT INTO
CAMERA. THEN SPEAKS SLOWLY)
I repeat -
Governor Brown doesn't have the ability to handle most situations.
That's the quotation appearing in this Madison Avenue report
bought and paid for by Brown forces.
Now back to the public profile of Pat Brown.
CAMERA CUTS TO PARAGRAPH
The no-longer confidential Harris report quotes a 37-year-old
Castro Valley housewife who explains why she is voting the
Republican ticket this November. And this is what she said --
"Brown is leading us into a welfare state. He thinks we can
spend ourselves into prosperity, but you can't balance a budget
with present taxes and pie-in-the-sky spending. He has
doubled the state bond indebtedness; he had around thirty-five
10
press agents on the public payroll, which is entirely
unnecessary; and the way he tried to hide the budget deficit by
disguising it under a building program for schools was
disgraceful. I feel that he's done a very poor job for California
and think that if he doesn't lead the state to complete ruin,
he will eventually lead us straight to Socialism."
CUT TO PUTNAM
That's what the woman said.
Now - what are the changes in image proposed for Pat Brown?
CAMERA DOLLYS TO POSTER READING "PROPOSED IMAGE CHANGES
FOR GOVERNOR BROWN."
One -
because Pat Brown is a poor speaker -
Lou Harris recommended that the Governor -
quote - "appear on television in well-prepared TV spots
which represent him as a clear and effective communicator.
This can be done best in taped spots off teleprompters" -
end of quote.
In other words -
while Pat Brown refuses to debate with Richard Nixon -
he 1s appearing in well-rehearsed TV commercials in which -
again quoting Lou Harris -
he is presented as caring about California and people's
problems and demonstrating - another direct quote -
"he is not afraid to speak out and take decisive action such
as he has, for example, on water."
X.
11
CUT TO PUTNAM
And here - ladies and gentlemen - let's stop for a moment
to examine how Madison Avenue - with Pat Brown's connivance -
has perpetrated a hoax on Californians. Here is a still
photograph -
CAMERA DOLLYS IN ON PICTURE
taken from the paid TV commercial which by now most of you
must have seen. It shows Pat Brown looking very decisive
as he discusses water -
and we all know Pat Brown invented water.
But what is that in the background?
(Robert Finch will provide rest of data, plus visual data)
X. 12
CUT TO PUTNAM
Thus we are presented with probably the biggest hoax of the
1962 California campaign. A TV forgery bought and paid for
by the Brown-for-Governor committee. A fraudulent, untruthful
pictorial representation, the kind of phoney TV commercial
which only a few years ago brought the wrath of Congress down
on Madison Avenue's soap salesmen. But Brown's phoney
commercials aren't selling soap or deodorants. They're designed
to sell a colorless, vacillating nonentity as a fearless,
decisive leader who has the yet unproved ability to lead the
people of California in the troubled, complex years ahead.
Governor Pat Brown should apologize immediately to the
people of California for this outrageous TV forgery.
He should scrap his phoney commercials.
But there is much more to the Lou Harris report.
Unfortunately - we have time for only a few more choice
passages.
CAMERA DOLLYS TO SIGN READING "NARCOTICS ENFORCEMENT"
And this is what Harris says about Pat Brown and narcotics
enforcement.
CUT TO PUTNAM
Though the voters see much importance in this subject,
Harris says that the Governor has made no progress here.
X.
13
The Harris report adds - quote - "Because the Chessman
case still remains a point of vulnerability we strongly
urge that the Governor take strong and decisive and dramatic
action to prove that he 18 determined to end the narcotics menace.
He is simply not coming through here now, but surely he must
in order to win re-election, or else be subject to a late
campaign blitz by Nixon for being lax and weak on law enforcement."
End of quote.
PUTNAM LAYS DOWN MANUSCRIPT AS
CAMERA DOLLYS IN ON PUTNAM FOR CLOSE-UP
Now we understand why Governor Pat Brown flew off to Washington
in the middle of the campaign to attend a so-called White House
Conference on Narcotics -- a conference which - by the way -
solved nothing -
but which obviously was supposed to help Brown's new image
as a foe of the dope peddlers.
How cynical can any politician get?
How ridiculous can Brown get?
Do Brown's Madison Avenue puppetteers actually believe they
can sell nonsense to the people of California?
Apparently these Machiavellians think they can.
Listen to this - again from Lou Harris.
His report states that it would be wrong for Brown to accuse
Richard Nixon of being either corrupt or dishonest. Obviously
such accusations are ridiculous. For really effective campaign
ammunition - as the report puts it -
X.
14
Nixon must be falsely charged with being a - quote -
"phoney moralist" - unquote.
His sincerity must be repeatedly questioned.
He himself must be made the chief issue.
CAMERA DOLLYS IN ON PARAGRAPH "ANTI-NIXON ACCUSATIONS"
Again I quote from the incredible Lou Harris recommendations
to Pat Brown.
"The charge that Nixon is interested in running for Governor
to use that office solely as a steppingstone for the Presidency
has a resiliency and effectiveness. It adds up to an indirect
charge that Nixon is not sincere as a person, but it gears it
so a specific act on his part, namely his race for Governor.
It also allows the Democrats to charge that Nixon is not interested
in California and the problems of the state. It also allows
Brown to maneuver Nixon into making the 1962 Gubernatorial
election a re-run of the 1960 Presidential election, except that
this time Kennedy holds a 62-38 percent lead.
"We specifically tested this proposition in this survey. We
asked voters if they thought Nixon were primarily interested
in serving as Governor of California or in preparing another
run for the White House."
CUT TO PUTNAM
This of course explains why - despite Mr. Nixon's repeated
contentions to the contrary - Pat Brown keeps singing the
X. 15
Madison-Avenue-written refrain that Nixon wants to run for
President in 1964. As if -- even if true -- it were some
sort of crime.
Pat Brown obviously has a short memory. The Man You Can Trust -
as he now bills himself - announced himself as a Presidential
candidate shortly after he was elected Governor in 1958.
Ridiculous as it may now sound - Pat Brown then actually
believed he was of White House calibre.
To get back to this sensational Lou Harris report
"There is no doubt" - and I am again quoting directly -
CAMERA DOLLYS IN ON PARAGRAPHS
"there is no doubt that as long as Richard Nixon is unable
to shake himself loose from appearing to be Kennedy's 1964
opponent for the Presidency, a direct Kennedy-Nixon comparison
will invariably put Nixon in one of his most unfavorable lights.
"Based on this information - we would recommend in the strongest
possible terms that the President be urged to come into
California as often and as late as his schedule will permit
to campaign for Pat Brown." End of quote.
CUT TO PUTNAM
Well - ladies and gentlemen - this helps explain President
Kennedy's recent traveling habits and why the people of
X.
16
California have been 50 honored lately by his august presence.
But in case any of Brown's hatchet men didn't get the point -
Lou Harris urged the following.
Please listen carefully.
CAMERA DOLLYS IN TO PARAGRAPHS
I quote -
(PUTNAM EVIDENCES SHOCK)
"This charge" - that Nixon is not really interested in the
Governorship but only in the Presidency -
"can be made by top Democratic spokesmen first, and then should
be picked up late in the campaign by Governor Brown, especially
when he is campaigning with President Kennedy.
"Brown should turn to Kennedy on the platform and say that
Nixon's real aim is not to serve as a Governor of California
and to meet the very real problems facing the people of the
state, but rather to run against this man - John F. Kennedy.
"Brown can then ask the voters who they would choose in such
a case today, and that the way to stop such a calloused power
play is to reject the Nixon bid for Governor in 1962."
End of quote.
CUT TO PUTNAM
Isn't this the most unbelievable thing you have ever heard
in any political campaign?
X.
17
Isn't this the height of hypocrisy?
Only the press agent minds of Madison Avenue characters can
dream up a script like this for the President of the United
States to follow on his visit here tomorrow. And as the
soap opera teasers have it - Will the President perform on
cue as directed by these Madison Avenue advisers when he
arrives?
We will know temorrow.
But until then - ladies and gentlemen -
here is our own commercial.
If you want these disclosures to continue, if you want to
hear more from this sensational Lou Harris Report,
we will need your help.
Quite frankly - we will need your money.
(More on money pitch, where to send money, etc.)
(PUTNAM POINTS TO AMERICAN AND CALIFORNIAN FLAGS)
And here's to a better America and a greater California.
Ladies and gentlemen -
it's up to you!